Marketing Watch on Share Radio: Recent Episodes
Marketing Watch on Share Radio
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With the recent news that Yahoo had been hacked in 2014, resulting in the details of 500 million people's data being leaked, Nick looks at the consequences of this attack. Yahoo is blaming the attack on state sponsored hackers, but joining Nick to talk about what he thinks is more likely, is Joe Hancock, Cyber Security Lead at Mishcon de Reya. First broadcast: 25/09/16
Stories have the power to move us and that's why they're at the heart of most of the marketing we consume. Nick Peters talks to storytelling master Nick Parker, who helps brands tell their stories, and about how - even as the delivery mechanisms evolve - the core of what makes a good story does not. First broadcast:25/09/16
It has recently been revealed that Adblock Plus, a service that many use to stop adverts appearing on their internet browsers, will start allowing ads that it finds acceptable. Nick looks into why they have made this decision and what it means for the consumer with Guy Phillipson, from the Internet Advertising Bureau. First broadcast: 18/09/16
It's just been revealed that the Great British Bake Off will be moving to Channel 4 at the end of this series, but just how much of an impact will this make to the series that has become such a success? To discuss the legacy of the show and it's move to Channel 4, Nick is joined by Rick Hirst, CEO of Carat. First broadcast: 18/09/16
Nick is joined by Chris Daly, Chief Executive at the Chartered Institute of Marketing, about the rise of in-house marketing departments and how they are having to create digital content ever more quickly in order to keep up with online audiences. First broadcast: 04/09/16
Nick discusses the demise of the notorious news site Gawker with media consultant Colin Morrison, who also runs the indispensable Flashes and Flames blog
With the Rio Olympics coming to a close, Nick looks at the brands who paid to have their name associated with the games in someway and which got the most bang for their buck. To discuss this, Nick is joined by Gareth Davies, Head of Digital and Insight at WE communications. First broadcast: 28/08/16
Nick talks to Hamish Thompson, managing director of Houston PR, who have created a free online tool that allows you to scan PR content to cut out all the buzzwords and clichés. First broadcast: 21/08/16
Moz Dee, co-founder of the Contended group, joins Nick to talk about the recent news that video views on Facebook have risen from 1 billion to 8 billion in just one year, and what this means for modern adverting. First broadcast: 21/08/16
Nick speaks to branding expert Adrian Day in Rio to talk about the ways in which brands benefit from the huge sums they pay to be associated with the games. And Rita Lobo tries to claim her free Uber ice cream…with mixed success.
Nick is joined by radio industry consultant, Adam Bowie to discuss the recent RAJAR reports, who's doing well and what the current state of the UK's radio industry. First broadcast: 07/08/16
The sexism debate within advertising has heated up again recently with the controversy surrounding Kevin Roberts comments about women in the work place. To try and help address this issue Nick talks to Ali Hanon, founder and CEO of Creative Equals to discuss the underlying issue of sexism in the advertising world. First broadcast: 07/08/16
Nick is joined by Richard Anson, founder of Reevoo, a leader in customer review platforms, about the idea of loyalty schemes and why so many companies seem to get it wrong. First broadcast: 31/07/16
Nick is joined by Sarah Vizard from Marketing Week Magazine, to discuss the sale of Yahoo to Verizon and what this means for the companies, brands and marketers. First broadcast: 31/07/16
Many companies offer incentives for repeat costumers in forms such as loyalty cards, air-miles or even stamps that allow you a free drink. Consultancy firm Rare, have recently conducted a study to find out which of any of these schemes actually work. Ben Pask, founder of Rare joins Nick to discuss the findings. First broadcast: 24/07/16
Nick is joined by Nigel Clarkson, Managing Director at Yahoo UK, to discuss the potential impact of brexit on marketing and advertising and also the global phenomenon that is Pokemon Go. First broadcast: 24/07/16
Claire Beale editor-in-chief for Campaign magazine joins Nick to look at advertising stereotypes, how companies are trying to move on from and create more rounded portrayals of their characters and why the news doesn't seem to be able to adjust with the times. First broadcast: 17/07/16
Nintendo has recently released a new app called Pokemon Go that has captured the attention of the world. Rachael Power from Market Tech joins Nick to talk about Nintendo's new product, why it has been so successful and what brands can learn from Nintendo. First broadcast: 17/07/16
Australian sales and marketing executive Ed Smith, has come to the UK to expand his career horizons, but what does he know about UK marketing? He has started on a grand tour of the UK visiting over 100 towns and cities across the country to truly find out what makes up this country. Nick catches up with Ed to find out how his tour is going. First broadcast: 17/07/16
Coke TV, after finding success in the German market has decided to start something similar in the UK. To find out if this is significant to the market, Nick Peters speaks to Nick Liddell from advertising agency, The Clearing. First Broadcast: 10/07/16
With advertising making the shift from conventional areas such as TV to other internet based platforms such as YouTube, TV companies are losing out on a massive slice of revenue that they have been receiving for years. To find out how they are going about attempting to regain advertisers interests Nick talks to Lindsey Clay, CEO of Thinkbox. First Broadcast: 10/07/16
In the wake of the EU referendum result, Nick decides to look at the campaigns of both camps. Many of the promises made by both sides in the campaign appear to have been swept under the rug following the result, so were both sides just giving false information in an attempt to get more votes and what can we take away from the campaign from a PR perceptive? To discuss this Nick is joined by Danny Rogers from PR week. First Broadcasts: 03/06/16
Nick Peters is joined by Billy Bambrough, Deputy News Editor at City AM, to discuss the Sunday headlines. First Broadcast: 03/07/2016.
Dilesh Bhimjiani, co-founder of VIVA, and Nick Peters discuss Alitalia's re-branding strategy, 'Made Of Italy', after years of decline. First Broadcast: 26/06/2016.
Julian Costley, Chairman of LawyerFair, and Nick Peters look at the Brexit stories in the Sunday Newspapers. First Broadcast: 26/06/2016.
Nick is joined by Paul Miller from Vuelio, to discuss the idea of brands getting highly influential internet personalities to talk about their products as a marketing technique. First Broadcast: 19/06/16
This week Nick looks at how advertisers convince the public to choose their products over others and what techniques have been used over the years to change our perception of different foods. Joining Nick is Arwa Mahdawi from The Guardian to look at the psychology or food marketing. First Broadcast: 19/06/16
Mark Finney from ISBA joins Nick to talk about the way many people are finding ways to siphon money of brands through the use of technological tricks. Nick looks into what this means for business and ultimately the consumer. First Broadcast: 12/06/16
Affiliate marketing channels allows websites to earn a commission, by directing people to purchase products directly from specific companies. Kevin Edwards from Affiliate Window joins Nick to talk about this industry. First Broadcast: 12/06/16
A growing problem with advertisers is that many of them are creating fake editorial content or reviews to trick customers into buying their products. Chris Daly from the Chartered Institute of Marketing joins Nick to discuss this growing issue. First Broadcast: 12/06/16
Jeff Prestridge, Personal Finance Editor of the Mail on Sunday, joins Nick Peters for the Sunday Papers. First Broadcast: 24/07/16.
Brand expert Adrian Day is joining Nick today to discuss Marks and Spencer's place in the British consumers summer spending. First Broadcast: 05/06/16
Nick joins Colin Williamson from Flashes and Flames to talk about the idea of advertising having control over editorial content. First Broadcast: 05/06/16
We all know the classic advertising clichés, such as the lightbulb for representing a new idea, but is it time to retire the old images and find something new? Sam Scott from The Drum talks to Nick about how they are going through and dismantling the top 12 advertising clichés. First Broadcast: 05/06/16
Adam Barnett, from Left Foot Forward, joins Nick Peters for the Sunday Papers. First Broadcast: 05/06/2016.
The Radiocentre has launched an imaginative new ad campaign that directs specially-composed songs at senior marketers in companies like Unilever and John Lewis. Nick talks to Lucy Barrett, client direct at the Radiocentre and to Andy Nairn of the Lucky Generals agency that created the campaign, to find out how the world of radio and advertising is changing. First Broadcast: 29/05/16
After the resent scandal that almost destroyed the Co-Operative, trust in the organisation has been dwindling. In order to restore their good name, the Co-op has decided to go back to their old ways and values. To find out how they are going about this Nick talks to Simon Gwynn from Campaign. First Broadcast: 29/05/16
Nick talks to David Tiltman from Warc a company that works with the advertising industry and measures successful companies and campaigns with their "Warc 100". First Broadcast: 22/05/16
Nick talks to Gemma Charles and Maisie McCabe, joint deputy editors of Campaign Magazine to discuss the merger of the two publications, Campaign and Marketing.
Nick talks to Chris Daly from the Chartered Institute of marketing to discuss the growing blurring of the lines between people in marketing and those in sales and commercial in big business. First Broadcast: 22/05/16
Nick Peters and Billy Bambrough, Deputy News Editor at City AM, discuss the Sunday newspapers. First Broadcast: 22/05/16
Artisan advertising, iconic adverts and the New Blood Shift scheme by D&AD, are all being discussed this week on Marketing Watch with John Donovan from GumGum, Copywrite expert Nick Parker and Paul Drake from D&AD. First broadcast: 15/05/16
Nick Peters and Callum Jones, Business reporter at The Times, discuss the Sunday newspapers. First Broadcast: 15/05/16.
Nick Peters speaks to Debbie Morrison of ISBA, about how advertising agencies must be much more transparent in their dealings with brands. Ian Barber, of Advertising Association talks about the need to persuade society of the value advertising delivers. And finally, Marketing Week Magazine journalist, Mindi Chahal looks at the reasons why UK companies lag behind their US counterparts when it comes to customer service. First Broadcast: 08/05/16
Nick Peters and Ed Bowsher, Senior Analyst at Share Radio, discuss the Sunday headlines, including #Brexit, Sadiq Khan's victory in the #LondonMayor Elections.
This week Nick looks at Online content and if it's working for businesses, with Max Tatton-Brown from Auger, Coca Colas re-branding with branding expert Adrian Day and whether or not internet videos are the best way to reach an audience with Joe Wade. First Broadcast: 01/05/16
Marketing watch down from Advertising Week Europe. Nick talks to the experts in the field, Kathleen Saxton, Co-Producer of Advertising Week Europe, Michael Litman, CEO of Burst Insights, Pippa Glucklich, CEO at Starcom MediaVest Group and Maisie McCabe, Deputy editor at Campaign magazine to find out the current state of the marketing in the UK. First Broadcast: 24/04/16
Vincenzo Scarpetta, from Open Europe, and Jack Sommers, from Huffington Post UK, join Nick Peters on Share Radio to look through the Sunday headlines. First Broadcast: 24/04/16
Brands so common in daily life we don't even realize they are brands, internet ad blockers , Nick finds out about these with Matt Winton, Head of Marketing at the Smiley Company and Matthew Cook talks to Rebecca Eaves, Director at Advertising Week to find out all Advertising Week Europe does. First Broadcast: 17/04/16
Sunday Newspaper Review with Nick Peters in conversation with Ruth Emery, deputy editor of the Sunday Times Money section. If you haven't got a chance to read the news today, we'll do it for you #NewspaperReview
Nick looks at brands this week, talking to Adrian Day, an independent brand consultant about Apple, Adam Reynolds, from Intermarketing Agency about Donald Trump, Richard Armstrong from Kameleon about brands and advertising in online content. First Broadcast: 10/04/16
Marketing Watch with Nick Peters talking to Yahoo's new UK MD, Nigel Clarkson about his strategy going forward and Dharmesh Rana, from Carlsberg about their latest marketing campaign. First Broadcast: 03/04/16
This week Nick looks at Twitters 10th birthday and how TFL are revolutionizing advertising for all London's commuters, with Jason Cotterrell of Exterion Media and Dominic Rushe, Guardian US Business Editor. First Broadcast: 27/03/16
This week Nick looks at brands, the stories behind them and what happens when they go wrong with Russell Parsons, of marketing week, Andrew Caesar-Gordon, of Electric Airwaves and Chris Brown from Liverpool vision. First Broadcast: 20/03/16
Marketing Watch with Nick Peters, talking to Rupert Pratt from Generate Sponsorship, Lindsey Clay from ThinkBox and David Tiltman from WARC, about sponsorship of major sporting icons in the wake of the Maria Sharapova failed drugs test announcement and how advertisers are facing changes in the UK TV scene. First Broadcast: 13/03/16