Easy Digital Marketing with Mad Platypus: Recent Episodes
Carey Marshall
Learn how to implement digital marketing strategy into your small business in a simple and easy-to-understand, down-to-earth way. At Mad Platypus, we teach entrepreneurs how to manage and implement their own digital marketing plan with step-by-step tools and instruction or we can do the work for you. For more information or to learn more about Carey, visit us online at: www.madplatypus.com
Welcome to the Easy Digital Marketing Podcast with Mad Platypus Marketing. In this episode, host Carey Marshall dives into the foundational aspects of digital marketing and why it's crucial to have your "digital ducks in a row" for business growth and success.
Carey, a seasoned digital marketer, teacher, and coach, understands the challenges entrepreneurs and marketers face when navigating the digital landscape. With humor and expertise, she breaks down complex marketing concepts to make them accessible and actionable.
From her own journey starting a business in 1998 to becoming a full-time marketer, Carey shares insights and lessons learned. She highlights the importance of building a strong foundation before scaling your business, drawing parallels between business growth and the game of Jenga.
Using Krispy Kreme's rise and fall as a cautionary tale, Carey emphasizes the necessity of strategic planning and solid foundations. Whether you're just starting or seeking to optimize your digital efforts, Carey provides practical tips and tools to audit and refine your digital marketing strategy.
In this episode, you'll learn:
- The essentials of a well-designed website and its role in tracking and analytics.
- The power of Google My Business for local businesses and SEO.
- Strategies for effective email marketing, building lists, and automation.
- Choosing the right social media platforms and nurturing online communities.
Carey's approachable style and actionable advice ensure that listeners, whether overwhelmed beginners or seasoned marketers, gain clarity and confidence in their digital marketing journey.
To accompany this episode, download Carey's free Digital Audit Checklist at madpodcast.link/1. Tune in next week for an exciting dive into sales funnels and leveraging them in your marketing strategy.
Don't miss out—subscribe to the Easy Digital Marketing Podcast for more insights, tips, and strategies to simplify and amplify your digital marketing efforts.
Learn how to use audience targeting, narrowing and custom audiences in Facebook to best reach your target market. We also explore A/B testing and how to make sure you are getting the most bang for your buck in your Facebook ads, narrowing down to highly interested users.
So, you're thinking about placing online ads to help promote your business! Great! But, where in the actual heck do you start? Do you know the difference between Twitter ads and Facebook ads? Should you be advertising on Google?
Find these answers and more with this episode: www.madpodcast.link/10
Join us for our interview with Kim Doyal and Jodi Hersch, creators of the Content Creators Planner. Kim & Jodi will share their secrets to success in the content marketing world with a behind the scenes look at their business, and they share how to save time creating content, and also a little about hiring a VA to assist with your content. Download episode freebie at: www.madpodcast.link/9
Join us for our interview with Kim Doyal and Jodi Hersch, creators of the Content Creators Planner. Kim & Jodi will share their secrets to success in the content marketing world with a behind the scenes look at their business, and insight into planning your content with a strategy behind it. Download episode freebie at: www.madpodcast.link/8
Learn to understand the difference between social media platforms and how your content should differ from one to another. Also, Rebecca Selleck of Digital Ink shares with us how to figure out exactly what to post!
http://madpodcast.link/7
Join us as we discuss all things Google with SEO expert, Tracy Kelly from Hook Agency. Learn how to leverage Google for your business, SEO tips, tricks and an overview of Google Ads. www.madpodcast.link/6
Your brand is the personality of your business! Unfortunately, it’s also sometimes one of the last things a small business owner thinks about. Are you acting like an ever changing chameleon when it comes to your brand identity? If we don’t have a solid understanding of who we are as a business, we will find ourselves confused, aimless and unable to properly set the tone for how we want our business to be perceived by the masses. Learn how to create a brand identity for your business, and discover who you really are.
Explanation of the ICA and tips on how to create your ideal customer profile, with their fears, challenges, etc. How to gather information to create this avatar, how to segment avatars.
Sales Funnels can help you nurture your relationship with potential customers from the time they become aware of you, and follow them to the point where they become your paying client. In this episode we will learn how to apply the sales and marketing funnel to your current marketing efforts, and save you time, money and even help you to avoid discouragement.
There’s so much information out there about what you need for your business, and it can be overwhelming to know where to begin. In this episode, join Carey as she dives into building the basic foundations of your business, and making sure you have all your blocks in place to prepare yourself for scale and growth. To download freebies for this episode, visit: www.madpodcast.link/1