London-based brand consultancy David Carroll & Co discuss brand and business with CEOs who've used their brand to change their business.
FIS (Finishes and Interiors Sector) CEO, David Frise, discusses how having a shared vision unified the merged organisation.
Equity Impact Partners CEO, Keith Holdt, discusses the role of brand in changing businesses and the value of creating his own new brand
McBains CEO, Michael Thirkettle, discusses how they've used their brand to change their business.