Messenger Mastermind: Recent Episodes
Messenger Mastermind
The marketing world is changing. Conversational Marketing is the future and its evolution is moving faster than any other channel. Get ahead of your competition now and dominate messenger with actionable tactics from multimillion-dollar businesses that are leading the way.
Topics discussed: SMS, Chat Bots, SMS Marketing, Building Facebook Communities, Product Launch Strategies, Channel Diversification used by 7 and 8 Figure Companies.
You know what your customers’ least crowded inbox right now is? Their mailbox.In this week’s episode, Jeremy, Ben, and Mark break down how CVG has built their Direct Mail program to over 6-Figures+ in attributed revenue. Acquisition costs are getting harder as CAC have spiked and Facebook ads are getting harder. As a great retargeting channel it’s a must have addition to your Owned channels to continue to drive your retention efforts. Dive into the basics of how to send automations and campaigns in direct mail.
In this week’s episode, Jeremy talks to the co-founder of Hush Blankets, Aaron Spivak. Just coming off a successful exit, Aaron could tell us a lot about developing products with lasting potential and investing in the brand’s community. But today he and Jeremy also talk about the value of building (and scaling) a good team and why that is an essential component of a brand’s good growth. There are lots of decisions to make in hiring - when to do it, whether to take on freelancers or grow a team internally, and how to use generalists and specialists well as you grow. Listen ahead for great insight into how scaling a team can go hand-in-hand with scaling your business.
Join our Weekly newsletter
Leave a review
Subscribe to our YouTube Channel
In this week’s episode Jeremy sits down with Christopher Maroney-Pettit, Co-Founder of the Email & SMS Marketing Agency Ecom Growers to talk about why simple always wins in email and SMS design. On the back-end it can be complicated, and Chris walks us through his strategies for capturing customer data and segmenting it, but in terms of design less is always more. Branded emails can be content heavy, but conversion should be to the point. In the second half of the segment, Jeremy and Chris speculate on the future of marketing channels and possible scenarios for Web 3 and NFTs to upend the DTC experience.
Join our Weekly newsletter
Leave a review
Whether you founded your business on a hero product, or a collection of items geared toward a specific demographic, there are lots of good reasons why you might need or want to expand your inventory. New products can keep your existing customer base happy, and can also bring in new sources of revenue. Jeremy and Mark sit down to outline the 4 major points to consider when growing your product offering: deciding what to sell based on your existing audience, how to do research and testing before a major launch, rules to follow for launch and initial marketing, and how to anticipate the changes this will bring to your business. With this guide as your resource, you’ll be able to develop your inventory in a way that makes sense for your brand and growth.
- Leave a review
- Join our Weekly newsletter
- Subscribe to our YouTube Channel
Unlike traditional channels, brand recognition won’t get you anywhere with TikTok - users need to connect with your content immediately, and they need to be motivated to get off of the platform and onto your site. Tim Keen talks with Jeremy about his extensive experience helping brands mold their content to make this happen: how to find the right influencers, how to budget this into your ad-spend, what to focus on, a crash course in whitelisting, and the things never to forget.
For an earlier case study in TikTok check out our episode with the guys from Popl: https://podcasts.apple.com/us/podcast/ep-77-turning-tik-tok-virality-into-profits-jason-nick/id1437452282?i=1000487771308
Join our Weekly newsletter Leave a review Subscribe to our YouTube Channel
In this week’s episode, Jeremy talks with Christian Hoppe, co-founder of Vienna based Forwrd Agency about the incredible potential that Youtube has an alternative advertising channel to Facebook. This is partly because targeting can be much more refined with Youtube, and because it is possible to generate direct response actions much more successfully with the natural way that Youtube functions. Jeremy and Christian discuss how to fit Youtube into a more traditional DTC marketing framework, production and creative that Christian has seen have the most success at his agency, and the various methods he uses to quantify performance.
Join our Weekly newsletter
Leave a review
Subscribe to our YouTube Channel
Today on Messenger Mastermind we talk all things Conversion Rate Optimization with Will Laurenson, CRO guru and host of the Customers Who Click podcast. With the changes to IOS and Facebook of last year, our Shopify sites have to do a lot of the work in keeping customers in the funnel once they’ve landed on your page. And you have a lot more control of that than you might think. Will shares his wisdom on how to detect pain-points in your customer’s experience of your site, his tech stack for analysing customer behavior, his guidelines for determining what you should prioritize testing for your brand, and how to fix problems once your tests have given you a picture of what is happening. This is a nuts and bolts episode with practical take-home information.
- Join our Weekly newsletter
- Leave a review
- Subscribe to our YouTube Channel
How do you successfully grow a business where every item is $1, no paid ad spend, and an astounding amount of new SKUs launches every year. Jean Baik, the founder of Shop Miss A, has turned her beauty brand into an eCom success story and will expand from 15 to 40 brick and mortar stores by the end of 2022. In this episode, Jean shares with Jeremy how Shop Miss A is able to launch so many products every year, how she has been able to use influencer marketing to launch her brand, and some truly ingenious approaches to SMS marketing. Listen ahead for this and many other amazing tidbits from a brand that does everything in-house and constantly innovates in the beauty space.
- Join our Weekly newsletter
- Leave a review
- Subscribe to our YouTube Channel
In this week’s episode, Jeremy interviews Afif Ghannoum the founder and CEO of Biohm health, a leading DTC probiotic company. Jeremy and Afif discuss in detail some of the most unique aspects to Biohm’s business framework: their successful ambassador/influencer marketing program, their licensing relationships with other larger supplement and health oriented companies, and their incredibly detailed customer quiz that drives 3x the conversions of regular site visitors. Afif is an innovative thinker and this is a great episode to hear if you have questions about choosing channels wisely, what to leverage and when, and how the world of licensing works.
- Join our Weekly newsletter
- Leave a review
- Subscribe to our YouTube Channel
Jason Wong is an entrepreneur and an eCommerce wunderkind, who started Doe Lashes with $500 and now runs his brand incubator, Pughaus, and an eCommerce training platform that helps people rapidly scale their own businesses. In this week’s episode Jason came on to the show to give us a glimpse into the unique approach he attributes his success - his commitment to break every decision into testable components. This allows his businesses to embrace change faster than their competitors. Whether the product is false lashes, hard seltzer, or coloring books, Jason believes it has to solve a problem. And whether the business is a product, service, or SaaS, he believes it needs to be constantly testing, adjusting, and creating new iterations of itself to grow. Listen ahead for a truly insightful episode.
- Join our Weekly newsletter
- Leave a review
- Subscribe to our YouTube Channel
In this week’s episode, Jeremy, Mark and Ben sit down to talk about their predictions for 2022, After two years of unheard-of growth in the ecommerce industry, SMS, email, and paid social are facing major reconfigurations. The team doesn’t agree on the specifics of every prediction but they all see a lot more content creation coming, a narrowing opportunity for SMS marketing, a behemoth untapped channel looming on the horizon, and a mobile app renaissance. Listen ahead and become part of the debate in our comments.
This episode is presented in partnership with Postscript.
To learn more about the team visit Messengermastermind.co
To subscribe to our newsletter click https://bit.ly/2SY2MLy
Caraway Home launched its cookware brand online in 2019, and within a year it had scaled 2000% to become one of the fastest growing DTC brands of 2020. In this week’s episode, Jeremy sits down with - Josh Knopman, Caraway’s director of Growth and Digital Product. Through their interview we learn that this scaling started pre-launch with an old-school PR campaign, and built a robust channel strategy to make sure their channels had the flexibility needed to scale almost immediately, vigorous AB testing to maximise each channel’s bandwidth, and an incrementality testing framework to identify where their wins came from. And how does someone juggle being the director of growth and digital product at the same time, anyway? This might be the key to Caraway’s success. Listen ahead for insight and inspiration.
To learn more about the team visit Messengermastermind.co
To subscribe to our newsletter click https://bit.ly/2SY2MLy
In this week’s episode, Jeremy, Mark, and Ben start strategizing for 2022 by revealing their tactics for launching Q1 with a massive New Years promotion push. You’ve just come off of holiday, customers have cash in their pockets, resolutions for the New Year, and CPM’s are way down. Not only that, but the way your post-holiday sale performs will give you valuable information to inform the rest of your year’s planning. Mark and Ben share their recipe for structuring the perfect sale, and Jeremy shares his insights into the various ways you can build your brand’s community at this moment.
This episode is presented in partnership with Postscript.
To learn more about the team visit Messengermastermind.co
To subscribe to our newsletter click https://bit.ly/2SY2MLy
In this episode we welcome Wassim Dakik from Postscript back for another chat about SMS. You’ve gotten through Black Friday and your contact list is the healthiest it's ever been! So how do you deploy it between now and your last ship-by date for Christmas, and what about after the holidays die down? Wassim has many actionable tactics for engaging with your customers from now to well past January, from directly communicating shipping expectations to guidance on the best ways to segment your list pre- and post- holiday.
This episode is presented in partnership with Postscript.
To learn more about the team visit Messengermastermind.co
To subscribe to our newsletter click https://messengermastermind.us4.list-manage.com/subscribe?u=3c2c6ee435b7d48422e678d09&id=a74c95b603
In this week’s episode, Jeremy talks to Elizabeth Grojean, the founder of Baloo Living about how she launched her business and grew it from Amazon to a fully self-sufficient DTC brand on Shopify. Through a savvy use of PR and knowing her brand identity very early in the process, Elizabeth used affiliate marketing to make huge profits at Baloo Living. What might have been beginner's luck has grown into a deep knowledge of the space, and by the end of the episode you will have a clearer understanding of the differences between paid advertising, influencer marketing, and affiliates, and will know which one is right for you.
This episode is presented in partnership with Postscript.
To learn more about the team visit Messengermastermind.co
To subscribe to our newsletter click https://messengermastermind.us4.list-manage.com/subscribe?u=3c2c6ee435b7d48422e678d09&id=a74c95b603
It’s almost Thanksgiving! The Messenger Mastermind Team knows you are at your busiest right now, so they’ve recorded a short and sweet episode with the most essential reminders for you. Think of it as a pre-storm safety checklist, except these are tips to help you achieve the most in sales and and customer retention during BCFM and the following days. Get out your notepad, jot down our advice, and get ready for the holiday season.
This episode is sponsored by PostScript.io
On this week’s episode, Jeremy talks with Brett Swensen, marketing director at Kizik shoes about last-minute content strategy to get you through the holiday season and into the next year. 2021 has seen Kizik grow their marketing strategy outside of its original niche demographic, and with new audiences on new platforms. Whether we are talking about connected TV or how to market a boomer product to Gen Z on TikTok, Brett believes that content should be platform specific, and that being human and telling your story is always the best way to connect with your audience and to turn them into repeat customers.
This episode is presented in partnership with Postscript.
To learn more about the team visit Messengermastermind.co
To subscribe to our newsletter click https://bit.ly/2SY2MLy
In this episode Jeremy jumps right into a fast-paced interview with Nik Sharma the consultant behind successful DTC brands like Caraway, Cadence, and Haus, to talk about what he’s predicting for Holiday 2021 and January 2022. Listen for how to make the most of your channels now and through the end of the year, great tips for tying your first and zero party data back into your communications, and something we’ve been talking about a lot recently, how marketing starts with the customer, not the product. That’s not all! Nik dishes on his former job as a social media manager for Pitbull, and gives a quick lesson on old-school retail terms that will help you in your DTC business.
This episode is presented in partnership with Postscript.
To learn more about the team visit Messengermastermind.co
To subscribe to our newsletter click https://bit.ly/2SY2MLy
In this week’s episode, Jeremy interviews Ben Acott, the founder of Magnetic Labs (the holding company for Ben’s successful investments like Drink Monday and Manscaped) about what it takes to make DTC brands with highly effective subscription program. Ben takes this knowledge and penchant for grouping things together far, detailing how product bundling and brand partnerships can reduce costs,boost sales and retention this holiday season. He also spreads the message of how gift culture, and really valuing and investing into each customer is the best way to ensure a good base - making a case for avoiding cheap acquisitions and instead focusing on “sticky subscribers” and repeat buyers.
This episode is presented in partnership with Postscript.
To learn more about the team visit Messengermastermind.co
To subscribe to our newsletter click https://bit.ly/2SY2MLy
This week, Jeremy talks with Eli Weiss, head of CX (Customer Experience) at Olipop, perhaps today’s hottest CPG startup. The massive buzz and repeat sales setting Olipop apart is a lot about how Eli and his team have designed the customer journey at Olipop. Customer service can seem like a footnote in sales and marketing, but CX is about amplifying the voice of the customer to parts of your business who can make a difference and make sure to retain them. Listen ahead to hear where to look for valuable feedback from customers, innovative ways to drive your responses right back into your marketing plan, and the way that adding friction to your funnel can actually turn your customers into your biggest evangelists.
This episode is sponsored by Postscript.
There is no question that customers love a good deal, but there is a danger in discounting too often or too aggressively. In this super valuable episode, Jeremy, Mark, and Ben give out 4 hyper-specific discount strategies that end up being a win-win for customer satisfaction and profit. Listen ahead for the Messenger Mastermind rules for discounting through: Gift with Purchase, Product Bundling, Discounted Shipping, and New Product Drops. These are strategies you can experiment with - using one or all of them - and this episode has in-depth conversations of the pros and cons for each one.
This episode is sponsored by Postscript.io
This week, Jeremy sits down with Brandon Amoroso, the founder of ElectricIQ Marketing a digital marketing agency making waves in the Shopify-verse. Since Brandon works with so many companies, he’s the perfect guest to talk about 2021 trends as we push into the holiday season. They get into Brandon’s 11 - yes, 11 flows, where he sees media spend going in 2022, and a good case for why now is the time for brands to build exclusive apps.
This episode is sponsored by PostScript.io
It’s October, and you know what that means. The holidays are here. This is the week to double check all of your strategies for the season, and to make sure you are ready for the push that is coming. In this episode, Jeremy, Mark, and Ben go over how the 2021 holiday season will be different for eCommerce after the big changes on Facebook and iOS, and how to make the most of the time you have right now to make sure this is your best sales season yet. Listen ahead for tactics on how to increase and utilize your contact list, trends in paid budget deployment, and where the big focus in content seems to be going this year.
This episode is sponsored by PostScript.io
Jeremy wraps up the Personalization Series in his best ever conversation with Ben Parr, one of Messenger Mastermind’s favorite guests. Ben jumps right in to unpack how changes in data collection and storage (hello iOS updates and Facebook changes) directly impact how relationships are built with customers. Once the strategies and tactics from Episodes 1 & 2 are implemented, it’s time to think about merging those ideas with the channel diversification and data collection that will need to shift to continue to be helpful to your bottom line. Listen ahead for why 0-party data is the future, why you need a conversational pop-up, and why cookie-pocalypse is not the end of the world.
Previous episodes with Ben: The 45 Best Strategies in Conversational Marketing, Product Quiz = Personalized Shopping Experience
To reach Ben: Octaneai.com @benparr on all social media
Get the Zero Party Data Playbook: https://www.octaneai.com/playbook
This series is presented in partnership with Octane AI and Gorgias.
What if your brand could leverage more customer data to combat data privacy changes and boost conversions? With Octane AI, every Shopify and Shopify Plus merchant can.
Featuring Shop Quiz and Conversational Pop-ups, merchants use Octane AI to get to know customers on a deeper level by collecting zero-party data.
Using this data, you can engage with your customers through personalized campaigns and flows across all channels, building lasting relationships.
The ROI from using Octane AI is incredible: brands have increased email signups by 16X and driven a 28% increase in AOV.
Octane AI has plans for any-sized business. Learn more and get started on your zero-party data journey at OctaneAI.com/Mastermind.
Did you know that loyal customers are 9x more likely to convert compared to a first-time shopper? That's why using personalization to deliver exceptional customer service is so important for your retention & growth.
Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform and gives you an organized view of all tickets.
This saves your support team hours per day and makes managing customer orders a breeze.
With Gorgias you can see the customer’s order information right beside tickets, so you can personalize responses with things like their first name, order, and tracking number.
Brands like Princess Polly, OLIPOP and Steve Madden have reduced their response times and increased efficiencies with Gorgias. For more information, go to gorgias.com and mention the Messenger Mastermind podcast for two months free.
This week, Jeremy dives into a personalization case-study with Marius Morariu, co-founder and CEO of Tracie Martyn Skincare, about how he has expanded his company from a high-end spa in Manhattan to an online business. Using many of the tools the Messenger Mastermind team has been sharing in this series, Marius’s strategies are an example of how to make every customer feel happy, confident, and special, whether they are walking the red carpet or getting ready for date night. Listen ahead for an inspiring example of how quizzes, pop-ups, and email and SMS automations can work for any kind of a company - including one that was founded as an in-person, brick-and-mortar venture.
This series is presented in partnership with Octane AI and Gorgias.
What if your brand could leverage more customer data to combat data privacy changes and boost conversions? With Octane AI, every Shopify and Shopify Plus merchant can.
Featuring Shop Quiz and Conversational Pop-ups, merchants use Octane AI to get to know customers on a deeper level by collecting zero-party data.
Using this data, you can engage with your customers through personalized campaigns and flows across all channels, building lasting relationships.
The ROI from using Octane AI is incredible: brands have increased email signups by 16X and driven a 28% increase in AOV.
Octane AI has plans for any-sized business. Learn more and get started on your zero-party data journey at OctaneAI.com/Mastermind.
Did you know that loyal customers are 9x more likely to convert compared to a first-time shopper? That's why using personalization to deliver exceptional customer service is so important for your retention & growth.
Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform and gives you an organized view of all tickets.
This saves your support team hours per day and makes managing customer orders a breeze.
With Gorgias you can see the customer’s order information right beside tickets, so you can personalize responses with things like their first name, order, and tracking number.
Brands like Princess Polly, OLIPOP and Steve Madden have reduced their response times and increased efficiencies with Gorgias. For more information, go to gorgias.com and mention the Messenger Mastermind podcast for two months free.
Having a good personalization system in place as your business grows is a question of infrastructure - having the right people and automations in place to make sure that customers aren’t slipping through the cracks. Last week Jeremy, Mark, and Ben talked about the kinds of communication and content that businesses should be using to personalize relationships with their customers. This week, they get into more advanced tactics for maintaining and growing these relationships. When your business was smaller, you could communicate reactively, as you grow this organic kind of personal communication has to be planned and implemented. Never fear, Messenger Mastermind has you covered - listen ahead to make your plan.
This series is presented in partnership with Octane AI and Gorgias.
What if your brand could leverage more customer data to combat data privacy changes and boost conversions? With Octane AI, every Shopify and Shopify Plus merchant can.
Featuring Shop Quiz and Conversational Pop-ups, merchants use Octane AI to get to know customers on a deeper level by collecting zero-party data.
Using this data, you can engage with your customers through personalized campaigns and flows across all channels, building lasting relationships.
The ROI from using Octane AI is incredible: brands have increased email signups by 16X and driven a 28% increase in AOV.
Octane AI has plans for any-sized business. Learn more and get started on your zero-party data journey at OctaneAI.com/Mastermind.
Did you know that loyal customers are 9x more likely to convert compared to a first-time shopper? That's why using personalization to deliver exceptional customer service is so important for your retention & growth.
Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform and gives you an organized view of all tickets.
This saves your support team hours per day and makes managing customer orders a breeze.
With Gorgias you can see the customer’s order information right beside tickets, so you can personalize responses with things like their first name, order, and tracking number.
Brands like Princess Polly, OLIPOP and Steve Madden have reduced their response times and increased efficiencies with Gorgias. For more information, go to gorgias.com and mention the Messenger Mastermind podcast for two months free.
Conversational marketing is one of the cornerstones of building a successful eCommerce store, but the conversation goes much deeper if it is personal. Figuring out what that actually means in practice can be difficult, especially as your company grows and it becomes necessary to automate more and more of your communications with customers. Over the next 4 episodes, Jeremy, Ben, Mark, and some special guests will get into what it truly means to personalize your sales and customer service, and how to make it work for you at scale.
This series is presented in partnership with Octane AI and Gorgias.
What if your brand could leverage more customer data to combat data privacy changes and boost conversions? With Octane AI, every Shopify and Shopify Plus merchant can.
Featuring Shop Quiz and Conversational Pop-ups, merchants use Octane AI to get to know customers on a deeper level by collecting zero-party data.
Using this data, you can engage with your customers through personalized campaigns and flows across all channels, building lasting relationships.
The ROI from using Octane AI is incredible: brands have increased email signups by 16X and driven a 28% increase in AOV.
Octane AI has plans for any-sized business. Learn more and get started on your zero-party data journey at OctaneAI.com/Mastermind.
Did you know that loyal customers are 9x more likely to convert compared to a first-time shopper? That's why using personalization to deliver exceptional customer service is so important for your retention & growth.
Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform and gives you an organized view of all tickets.
This saves your support team hours per day and makes managing customer orders a breeze.
With Gorgias you can see the customer’s order information right beside tickets, so you can personalize responses with things like their first name, order, and tracking number.
Brands like Princess Polly, OLIPOP and Steve Madden have reduced their response times and increased efficiencies with Gorgias. For more information, go to gorgias.com and mention the Messenger Mastermind podcast for two months free.
For the final episode of the Messenger Mastermind SMS series, Jeremy interviews Wassim Dakik, SMS expert at Postscript. Wassim works primarily with Shopify Plus stores to make their SMS programs unique, fun, and successful. In this conversation, he reveals how merchants set up the most effective conversational automations and campaigns without always resorting to discount codes.Together, Jeremy and Wassim look at ways to generate more customer feedback, build SMS lists, and to help consumers build their own journey with a brand. Listen in to discover how the biggest revenue generating eCom brands integrate their customer service with their SMS programs to make every step of communication with customers personal, warm, and interactive in a long-term way.
This series is presented in partnership with Postscriptand Justuno.
Postscript is trusted by thousands of growing Shopify & Shopify plus stores to manage their SMS Marketing.
When done right, SMS marketing can be game-changing for a brand. But there’s a fine line between success and annoying users. We are redefining the way brands and customers interact: with empathy, conversation, and revenue.
Using Postscript, your team will be able to grow a TCPA compliant subscriber list, use your Shopify data to create targeted text marketing campaigns, have two-way conversations with customers, and unlock a brand new marketing channel that drives big-time ROI for your store.
Justuno helps you build your SMS subscriber database even faster with more qualified shoppers. Easily collect subscribers using a tap to text opt-in for mobile visitors or seamless SMS lead captures anywhere on your site. Justuno directly integrates with leading SMS platforms like Postscript so your hard-won opt-ins are easily shared without delay.
Justuno's best practices with impression rates ensure your KPIs don't become overinflated vanity metrics and that your pop-ups are capturing high-intent leads.
Plus, you can access your data anytime so you get the data and insights you want, whenever you want them. Get started with a free trial of Justuno today and accelerate your SMS subscription growth! Head over to justuno.com/mastermind to learn more and snag your exclusive discount for being a MM listener!
We’ve been talking about building and deploying an SMS program that creates a direct, responsive relationship with your customers, and for Episode Four of our SMS series, we are super psyched to do a case study with Dylan Kim, head of marketing and cofounder of DTC brand Brevite. In this interview, Dylan shines a light on what goes on behind the scenes to make practical decisions about how to tell a brand’s story and to keep the conversation going - from launching, segmenting, and following up. Brevite’s success is highly reliant on SMS, and this chat with Dylan is a great way to see how everything we’ve been talking about works in the real world.This series is presented in partnership with Postscriptand Justuno.
Postscript is trusted by thousands of growing Shopify & Shopify plus stores to manage their SMS Marketing.
When done right, SMS marketing can be game-changing for a brand. But there’s a fine line between success and annoying users. We are redefining the way brands and customers interact: with empathy, conversation, and revenue.
Using Postscript, your team will be able to grow a TCPA compliant subscriber list, use your Shopify data to create targeted text marketing campaigns, have two-way conversations with customers, and unlock a brand new marketing channel that drives big-time ROI for your store.
Justuno helps you build your SMS subscriber database even faster with more qualified shoppers. Easily collect subscribers using a tap to text opt-in for mobile visitors or seamless SMS lead captures anywhere on your site. Justuno directly integrates with leading SMS platforms like Postscript so your hard-won opt-ins are easily shared without delay.
Justuno's best practices with impression rates ensure your KPIs don't become overinflated vanity metrics and that your pop-ups are capturing high-intent leads.
Plus, you can access your data anytime so you get the data and insights you want, whenever you want them. Get started with a free trial of Justuno today and accelerate your SMS subscription growth! Head over to justuno.com/mastermind to learn more and snag your exclusive discount for being a MM listener!
You’ve launched your SMS program, set up your automations, and designed a couple of campaigns to really get engagement going (and if you haven’t, check out Episodes One & Two of our SMS series!). In Episode Three, we give you our guidelines for how to seamlessly weave your SMS program into your overall marketing strategy. We look at what keeps your contact list robust, healthy, and responsive. And, we give you some tactics for beyond basic flows that have always gotten great results for our businesses. This episode is jam-packed with strategies you can implement immediately to take your SMS game well beyond the first welcome text.
This series is presented in partnership with Postscriptand Justuno.
Postscript is trusted by thousands of growing Shopify & Shopify plus stores to manage their SMS Marketing.
When done right, SMS marketing can be game-changing for a brand. But there’s a fine line between success and annoying users. We are redefining the way brands and customers interact: with empathy, conversation, and revenue.
Using Postscript, your team will be able to grow a TCPA compliant subscriber list, use your Shopify data to create targeted text marketing campaigns, have two-way conversations with customers, and unlock a brand new marketing channel that drives big-time ROI for your store.
Justuno helps you build your SMS subscriber database even faster with more qualified shoppers. Easily collect subscribers using a tap to text opt-in for mobile visitors or seamless SMS lead captures anywhere on your site. Justuno directly integrates with leading SMS platforms like Postscript so your hard-won opt-ins are easily shared without delay.
Justuno's best practices with impression rates ensure your KPIs don't become overinflated vanity metrics and that your pop-ups are capturing high-intent leads.
Plus, you can access your data anytime so you get the data and insights you want, whenever you want them. Get started with a free trial of Justuno today and accelerate your SMS subscription growth! Head over to justuno.com/mastermind to learn more and snag your exclusive discount for being a MM listener!
In Episode Two of the SMS series (If you missed Episode One, you can listen to it here), we jump into the nitty gritty of how to scale your SMS program. First, we outline the 4 key SMS automations that are the revenue driving foundation of a successful program, and then we look at the high-value campaigns where SMS can accelerate your growth. We highlight specific language to use when crafting your messages, best-practices for message scheduling so they feel the most natural for your customers, and CTA frameworks for every type of campaign. Listen ahead for powerful tactics for scaling your SMS marketing reach and results.
This series is presented in partnership with Postscriptand Justuno.
Postscript is trusted by thousands of growing Shopify & Shopify plus stores to manage their SMS Marketing.
When done right, SMS marketing can be game-changing for a brand. But there’s a fine line between success and annoying users. We are redefining the way brands and customers interact: with empathy, conversation, and revenue.
Using Postscript, your team will be able to grow a TCPA compliant subscriber list, use your Shopify data to create targeted text marketing campaigns, have two-way conversations with customers, and unlock a brand new marketing channel that drives big-time ROI for your store.
Justuno helps you build your SMS subscriber database even faster with more qualified shoppers. Easily collect subscribers using a tap to text opt-in for mobile visitors or seamless SMS lead captures anywhere on your site. Justuno directly integrates with leading SMS platforms like Postscript so your hard-won opt-ins are easily shared without delay.
Justuno's best practices with impression rates ensure your KPIs don't become overinflated vanity metrics and that your pop-ups are capturing high-intent leads.
Plus, you can access your data anytime so you get the data and insights you want, whenever you want them. Get started with a free trial of Justuno today and accelerate your SMS subscription growth! Head over to justuno.com/mastermind to learn more and snag your exclusive discount for being a MM listener!
In this episode, Jeremy, Mark, and Ben kick off their new 5 part in-depth series on SMS! For the next 5 weeks, they will give an overview of SMS marketing and why it is experiencing a surge, how to develop an SMS program for your business, and will conduct in-depth interviews with SMS experts. This episode will give you an introduction to setting up your first SMS program making your first $10k in SMS revenue, as well as providing you with answers to common questions about how to make a strong and growing SMS list, SMS marketing rules to always follow, and tactics for getting the most out of your initial messages to your customers. This series is presented in partnership with Postscriptand Justuno.
Postscript is trusted by thousands of growing Shopify & Shopify plus stores to manage their SMS Marketing.
When done right, SMS marketing can be game-changing for a brand. But there’s a fine line between success and annoying users. We are redefining the way brands and customers interact: with empathy, conversation, and revenue.
Using Postscript, your team will be able to grow a TCPA compliant subscriber list, use your Shopify data to create targeted text marketing campaigns, have two-way conversations with customers, and unlock a brand new marketing channel that drives big-time ROI for your store.
Justuno helps you build your SMS subscriber database even faster with more qualified shoppers. Easily collect subscribers using a tap to text opt-in for mobile visitors or seamless SMS lead captures anywhere on your site. Justuno directly integrates with leading SMS platforms like Postscript so your hard-won opt-ins are easily shared without delay.
Justuno's best practices with impression rates ensure your KPIs don't become overinflated vanity metrics and that your pop-ups are capturing high-intent leads.
Plus, you can access your data anytime so you get the data and insights you want, whenever you want them. Get started with a free trial of Justuno today and accelerate your SMS subscription growth! Head over to justuno.com/mastermind to learn more and snag your exclusive discount for being a MM listener!
In this episode, Jeremy sits down with Val Geisler, email expert and customer evangelist at Klaviyo to get her take on what the iOS 15 update means for email marketers. And it’s not all bad! These changes are an opportunity to hone analytics that were never fully accurate to begin with, and to start relying on customer-focused metrics that rely on truly measuring engagement. Listen ahead for Val’s tips on how to prepare for shifting your measuring tools, why getting your SMS program aligned with your email is crucial to a successful holiday season, and how to help your customers opt in to your communications.
To connect with Val, follower her on twitter: https://twitter.com/lovevalgeisler
To learn more about our team visit Messengermastermind.co
To subscribe to our newsletter click https://bit.ly/2SY2MLy
With IOS 15 on the horizon, big changes are coming to email tracking. Thankfully, there is time to prepare, and there is a lot you can do right now to make these changes work for your brand. In this episode, Jeremy, Mark, and Ben outline strategies for what to do NOW before IOS 15 drops, and what to do later, once the landscape has changed. This conversation demonstrates the marketing basics to keep in mind, and practical tips for finding sources of data that will work after the update. Listen ahead to make your plan.
To learn more about the team visit Messengermastermind.co
To subscribe to our newsletter click https://bit.ly/2SY2MLy
The iOS 14 update has definitely changed the game on tracking and attributing sales to Facebook ads. In today’s episode, Jeremy, Mark, and Ben lay out what these changes mean for marketing and sales, and share some immediately implementable tactics for working around the new limitations and riding out these new adjustments. There is no question that customers opting out of tracking have caused eCommerce to lose a lot of relevant advertising info, but you can still create revenue driving ads and learn how your audience is responding to your content.
To learn more about the team visit Messengermastermind.co
To subscribe to our newsletter click https://bit.ly/2SY2MLy
In this week’s episode, Jeremy, Mark, and Ben make a case for the resurging relevance of tried-and-true marketing tactics by discussing how to put together a successful joint-venture partnership with another ecommerce brand. Simultaneous changes to FB ads and email marketing mean that brands are trying to figure out creative ways to bring in new customers. Partnerships are a great way to amplify your connections without sacrificing your brand identity. Listen ahead for the best tools available to help you find the right partner, and the best strategies for building a campaign that benefits all involved.
To learn more about the team visit Messengermastermind.co
To subscribe to our newsletter click https://bit.ly/2SY2MLy
In this week's episode, Jeremy sits down with Cassidy Monforte, Retention Production Manager at Common Thread Collective, to talk about the aspects of email marketing that are changing with the IOS 15 updates. With the loss of open-rate tracking, having a voice that your customers can relate to will become key to deepening your relationship with them. Right now the best thing you can do to prepare is hone in on your email content, run tests on subject lines and commit to the strong, individual voice of your brand. Listen ahead for more tips to help you find your own language at this pivotal time.
To learn more about the team visit Messengermastermind.co
To subscribe to our newsletter click https://bit.ly/2SY2MLy
Caraway Home launched its cookware brand online in 2019, and within a year it had scaled 2000% to become one of the fastest growing DTC brands of 2020. In this week’s episode, Jeremy sits down with Josh Knopman, Caraway’s director of Growth and Digital Product. Through their interview we learn that this scaling started pre-launch with an old-school PR campaign, and built a robust channel strategy to make sure their channels had the flexibility needed to scale almost immediately, vigorous AB testing to maximize each channel’s bandwidth, and an incrementality testing framework to identify where their wins came from. And how does someone juggle being the director of growth and digital product at the same time, anyway? This might be the key to Caraway’s success. Listen ahead for insight and inspiration.
To learn more about the team visit Messengermastermind.co
To subscribe to our newsletter click https://bit.ly/2SY2MLy
In the very recent past, customer reviews may have been optional, but now the social proof and validation they provide are essential. Customers want to hear what other customers like them think about your product. This feedback has the added benefit of giving you valuable information about how your product is being used, unseen needs your product may or may not be addressing, and which of your selling points really make a strong connection. In this episode, Jeremy, Mark, and Ben tell you how to use reviews, the best platforms for reviews, and how to get more reviews from your customers.
To learn more about the team visit Messengermastermind.co
To subscribe to our newsletter click https://bit.ly/2SY2MLy
In this episode, Jeremy talks with Adam Kitchen, CEO of the email agency Magnet Monster. Adam reveals how the way DTC companies use email is so much more important than the size or frequency of an email campaign. Email might get a bad rap for overwhelming subscribers with promotions, but it is also the perfect channel for nurturing long-standing relationships with people at all stages in their customer journey. Listen for Adam’s philosophy of email marketing, how to personalize the full-funnel customer experience , and strategies for keeping your email lists vibrant and healthy.
To learn more about the team visit Messengermastermind.co
To subscribe to our newsletter click https://bit.ly/2SY2MLy
In marketing, when does being omnipresent become a liability instead of an asset? This episode tackles a dicey topic - how to know if your marketing channels are working for you, or if your resources are better used elsewhere. In this episode, Ben, Mark, and Jeremy discuss how to choose the right ad platforms for your brand, and how to measure when to use your budget to boost sales vs when to invest primarily in brand awareness. Listen ahead for some unique insights on how the Messenger Mastermind team has navigated these questions in their business practices.
To learn more about the team visit Messengermastermind.co
To subscribe to our newsletter click https://bit.ly/2SY2MLy
In this episode, Jeremy sits down with Mike Demson, Senior Marketing Manager: Retention at Drip Drop ORS about how cohesive and scalable content strategy is a fundamental building block to customer acquisition and retention. Drip Drop ORS has created an electrolyte powder empire from a tiny office in Oakland by using a data-driven approach to content marketing that prioritizes channel-specific strategies. Mike shares his strategies for digital marketing, connected TV, headless eCommerce, and even direct mail deployment, and how he prioritizes all of them so they work together. Innovation flourishes when data is used and decisions are made through the lens of what a customer needs. Listen ahead for a lesson-packed episode that you will want to chew on (or should we say hydrate with!) for some time to come.
To learn more about Mike Demson visit https://www.linkedin.com/in/mikedemson/
To learn more about the Messenger Mastermind team, visit: https://messengermastermind.co/
To subscribe to our email newsletter click here
In this episode, Jeremy, Mark, and Ben talk about designing and implementing customer challenges. A challenge can be anything that asks a customer to compete or commit to something within your community - separate from making a purchase - think trivia, an activity countdown, a fitness goal, some kind of a game. If your brand is still working on getting a community identity off of the ground, a challenge is a great way to bring that community together. The Messenger Mastermind team gives you a short and sweet guide to setting yourself up for success with a challenge that is true to your brand identity, creates engagement, and is relevant to your product. When done correctly, customer challenges are great exposure for your brand, and a great opportunity to offer a positive experience to your customers.
To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co
To subscribe to our email newsletter click here.
In this episode, Jeremy talks with Stephanie Hon, founder and CEO of Cadence Capsules, about the philosophy behind sustainable design in DTC ecom - from product, to packaging, to web UX. With experience as your number one metric, it is still possible to set high standards and to stick to them, to be a profitable business that benefits the planet, and to find ways to be innovative by focusing on communication and transparency. Creating a customized experience for your customer and being efficient and profitable are not mutually exclusive, because good design brings the two together. Listen ahead for a surprising and illuminating conversation that will challenge some long-held beliefs about the path to ecom profitability.
To learn more about Stephanie’s vision, visit www.keepyourcadence.com
To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co
In this episode, Jeremy sits down with Ben Zises, the angel investor behind successful eCommerce startups like quip, Caraway, Arber, JUDY and Haus. They talk about both sides of angel investing - what Ben thinks all companies with the potential for billions in sales have in common, and his advice for investors seeking to make their first foray into backing the next great founder. He breaks down the important qualities to cultivate in designing your pitch, your brand, and your fundraising, and talks about how investors can start small to learn without betting everything. This is an essential listen for eCommerce entrepreneurs at every stage of their company’s growth, with solid, actionable methods to make a product your investors and customers will believe in. You can follow Ben on twitter here or learn more about him at SuperAngel.vc.
To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co
In this episode Jeremy, Mark, and Ben talk about their shared goals of building community and growing engagement, and how that led them to invest in expanding their owned channels by building a mobile app. For several years, Facebook Groups have been a great place for e-commerce brands to promote community engagement, but with changes in Facebook, it’s time to migrate those conversations elsewhere. The guys talk about the process of doing that for their brands, and reveal the questions any company should ask themselves before making this decision. With mobile apps come big challenges, but also unmitigated opportunities to influence your customer’s experience.
To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co
In this episode, Jeremy interviews Dylan Carpenter - owner of the Facebook ad agency, Koality Media, and co-host of the Funnel Dash podcast - about how to make the most of upcoming iOS tracking updates. Through his career, Dylan has audited thousands of Facebook ad accounts, and has the client retention rates to prove it. He thinks the upcoming changes are not a reason for panic, but an opportunity to go back to what has always been a foundation of marketing: good copy, great creative, and the testing to see what is working at any scale. Listen in as Jeremy and Dylan walk through the life cycle of a Facebook ad and demonstrate the tactics and strategies to make your Facebook ads work for your business.
To learn more about Dylan, visit him at Koalitymedia.co and follow him on twitter at @marketerdylan.
To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co
Changes are coming to the SMS-landscape. With more brands employing SMS marketing every day, carriers are cracking down on spam, and SMS-apps are moving away from shared short codes. If you use one of these apps, you will need to decide whether to invest in a dedicated short code, or not. In this week’s episode, Jeremy, Mark, and Ben lay out the metrics for how to decide if taking on this expense is right for your brand’s strategy. (Hint: it’s not a one-size-fits-all answer). Listen ahead to navigate these changes and decide what’s best for your business’s growth.
To hear more about SMS apps, listen to our Fall 2020 interview with Mihail Stoychev:
https://podcasts.apple.com/us/podcast/ep-95-where-is-sms-going/id1437452282?i=1000503183420
To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co
In this episode, Jeremy, Mark, and Ben get meta about podcasting. Podcasting is a form of entertainment, but it is also a channel that allows you to influence your customers in very different ways from advertising or social media. It is a valuable, long-form way to build community and to create superfans for your brand. The Messenger Mastermind team outlines what to keep in mind as you start to develop this channel, and shares very practical tips based on the strategies that have worked for their podcasts over the years.
To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co
In this episode, Jeremy and Kelly Vaughn, CEO of The Taproom agency and host of the Commerce Tea podcast, have a wide-ranging conversation about what it takes to make a Shopify experience that takes your brand to the next level in 2021. They break down the pros and cons of emerging trends in e-commerce - the mobile app vs progressive web app debate, and what exactly is headless commerce. Then they get to the nitty gritty: what it takes to make a great product landing page, how to know if your cart experience is giving customers what they need to complete a purchase, and the creative details to focus on to make your product stand out from the crowd, from landing page to package delivery. This episode is a celebration of your business’s originality and uniqueness, and a map to making the most optimized store you can in 2021.
To learn more about Kelly, go to https://thetaproom.com/
To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co
In this episode, Jeremy, Mark, and Ben lay out the importance of owned channel automation - using their successes to show exactly where and how to use it for maximum impact. They break down five distinct flows that can be automated, giving a concrete and actionable guide to set-and-forget revenue. This episode is an essential road map to some of the core principles of Messenger Mastermind. It illuminates how automated messages are crucial places to cultivate a relationship with customers, taking them from one-time transactions to being a part of your community.
To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co
Whether your business is just starting out or scaling quickly, it always pays to optimize how you do your best work. In this episode, Jeremy, Mark, and Ben share their tried and true strategies for being productive and efficient; providing a useful list of regular practices and indispensable tools to make the most of the concrete time and energy limits we all face in the work week. After all, your profitability ultimately comes down to how efficient you are. Listen ahead for a candid conversation about what works, what doesn’t, and how to flourish at profitability without burning out.
To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co
Suggested reading list:
Atomic Habits by James Clear https://jamesclear.com/atomic-habits
The Power of Habit Charles Duhig https://charlesduhigg.com/the-power-of-habit/
Work Less and Make More James Schramko: https://www.amazon.com/Work-Less-Make-More-counter-intuitive-ebook/dp/B0784VNMDT
In this episode, Jeremy delves into the world of live chat with Derric Haynie, Chief E-Commerce Technologist at E-Commerce Tech. While live chat seems more like a support tool than a sales tool, when you get live chat right, your sales will show it. Derric outlines how to set up your live chat framework, how to get your automations right (and what NOT to do), and why live chat is the perfect tool to build customer trust, and long-term brand loyalty.
To learn more about Derric and E-commerce Tech, go to ecommercetech.io To learn more about his live chat strategies go to https://www.youtube.com/watch?v=BBLY0uAbVcA&ab_channel=EcommerceTech To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co
For more from Messenger Mastermind on customer service to increase sales see https://www.podpage.com/messenger-mastermind/ep-94-turning-customers-into-raving-fans/
What gets an e-commerce business to 6 or 7 figures is not usually what will get it to 8. In this episode, Jeremy, Ben, and Mark talk about the special joys and pains of growing a business to 8 figures and beyond. They hash out the outsized role logistics and cash flow begin to take, share their experiences with what happens when staffing becomes larger and more specialized, and outline the crucial moments when businesses need to transition from tactical thinking to long-term strategy. This episode pulls back the curtain on the real world implications of scale, demonstrating how to thrive beyond the inevitable adjustments that come with exponential growth. To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co
In this episode, Jeremy and Mark provide an easy guide to e-commerce analytics. They dive into the most important data to track on your Shopify store, what value each metric will add to your business, and why long-term tracking through both bad and good times is one of the most powerful things you can do for your business. To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co
In this episode, Jeremy and Mark discuss the often-overlooked value of FB fan pages. They offer a step-by-step template for building a loyal community through fan pages with specific, counterintuitive tactics to create engagement, cost-effective ads, and increased sales. Join them as they illustrate why fan pages are a highly valuable investment for brands. To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co
In this episode, Jeremy dives into the world of customer loyalty with Katie McKeever, Loyalty Product Manager at Yotpo. Repeat customers are the most profitable sources of revenue across retail and e-commerce, and a loyalty program is key to get your customers coming back. Katie outlines the framework for a loyalty program, and details how to customize loyalty incentives to your customer’s specific behaviors and the unique products you sell. Whether you’re building a loyalty program from scratch or already have one and want to make it a more seamless part of your business, this episode will guide you through the steps you need to take to make your customers feel like VIPs and advocate for your brand.
To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co
In this episode, Jeremy, Mark, and Ben dive into the exciting new world of TikTok. TikTok is the fastest growing social media platform to emerge in recent years, and presents the perfect opportunity to diversify your channels.
You will learn the differences between generating organic traffic by the content you create and the paid advertising you place; the ways that TikTok can exponentially broaden your customer engagement. TikTok is different from the other social media platforms and creates major new opportunities and new challenges for DTC brands. The team has done all of the research for you, so you can strategize the best way to get in at the ground level to put your brand in this exciting new space, driving audience growth and sales. To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co
For updates on changes to Facebook Ads listen to Ep. 99 https://www.podpage.com/messenger-mastermind/ep-99-staying-ahead-of-the-ios-14-update/
For a TikTok case study listen to Ep. 77 https://www.podpage.com/messenger-mastermind/turning-tik-tok-virality-into-profits-with-jason-and-nick-from-popl/
In this episode, Jeremy talks to Dylan Kelley, the Founder and CEO of Wavebreak about how to take control of the growth and profitability of your business. They discuss why e-commerce brands gain so much from owning their marketing channels - from better customer retention to better data, different funding models for scaling to create positive momentum, and the step-by-step breakdown of how an e-commerce business grows from moderately to extremely profitable. Find out more about Dylan and Wavebreak on https://wavebreak.co/ To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co
In the 100th episode, Jeremy, Mark, and Ben reveal top lessons garnered from 2.5 years of tactical conversation, probing interviews, and shared real-world e-commerce experience. Don’t miss the Messenger Mastermind formula for success: continuing product launches, building customer loyalty, and diversifying owned channels - enduring principles in an always evolving industry, gathered here to give value, impact, and growth to your e-commerce journey. To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co
In this episode, Jeremy, Ben, and Mark tackle the major changes coming to FB Ads with the soon-to-be-released iOS 14 update. They cover how to work around new privacy opt-ins, changing attribution windows and automated rules; how to replace data sources that will be lost in these new changes; and how to keep up your marketing performance in this new environment. Get ahead of the coming changes, and don’t let your advertising program get left behind.
To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co
To listen to the Lead Capture Ads Messenger Mastermind episode Ben mentions, visit https://www.podpage.com/messenger-mastermind/ep6-the-2-for-1-method-email-messenger-lead-capture/
In this episode, Jeremy jumps into the world of Conversion Rate Optimization with psychologist and e-commerce user data expert Guido Jansen. Jeremy and Guido walk through how to set up a framework for first time CRO research, discuss the pros and cons of different research approaches, and break down more advanced tactics for CRO so your business can translate insight into positive customer experience and long-term growth. Find out more about Guido and CRO Cafe on - https://www.cro.cafe/ To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co
In this episode, Jeremy delves into the world of product quizzes as a follow up to episode 92 with Adam Pearce. He talks to Ben Parr - President and Co-founder of Octane AI about his product, Shop Quiz, the first fully embeddable e-commerce product quiz for Shopify platforms. In this fast-paced episode, Ben shares tips on designing product quizzes for both new and repeat customers, brand success stories, the best ways to utilize quizzes, and why quizzes provide the guided experience customers need to make a purchase.
Find out more about Ben and Octane AI on - https://octaneai.com/ and check out the playbook here - https://join.octaneai.com/playbook.
To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co
In the episode we talk about:
The difference between a product launch that sells out vs. a “meh” launch. How to create a “web” so that your customers are highly engaged and eager to buy. How to build anticipation, excitement, and generate huge sales without discounting. How to utilize messenger marketing and Facebook private groups. Lessons from movie launches and other tactics to make your marketing more profitable.
If you want to listen to the eCommerce Evolution podcast: https://www.omgcommerce.com/ecommerce-evolution-podcast
In this episode, Jeremy talks to Mihail Stoychev CEO, and Founder of SMS Bump. We dive into the evolution of SMS since 2017, the major differences between SMS and email; SMS tools to use to increase your branding; , and new SMS apps and integrations to improve the customer experience -- Find out more about SMS Bump on https://smsbump.com. To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co
In this episode, Jeremy talks to Munaf Samji, the owner and manager of a portfolio of ecommerce brands about why being customer-centric and driven is essential to ecommmerce success. They dive into the importance of establishing deep customer relationships, how valuing and rewarding customers pays off, the one thing that can predict an ecommerce company’s ability to grow, and some common pitfalls that brands can avoid when using the data customers provide about themselves. Find out more about Munaf on - https://www.munafsamji.com. To learn more about the Messenger Mastermind team, visit: MessengerMastermind.coI
In this episode, Jeremy talks to Jordan West, CEO of Mindful Marketing and Co-owner of Little and Lively Clothing about using gated launch strategies for profitable growth. They talk through the psychology of creating VIP communities, why using gated launches to give VIP early access to new products increases customer lifetime value, and how to run crucial customer retention channels to keep your brand “sticky”. Find out more about Jordan and Mindful Marketing on - https://mindfulmarketing.co/ To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co
In this episode, Jeremy talks to Adam Pearce, CEO of Blend Commerce about growing your business by allowing customers to tell you what they want. They reveal the best tech stack for building shoppable quizzes into your ecommerce site, how to leverage that data to sharpen marketing campaigns from start to shopping cart, and some truly astounding sales results from product quiz beta testing.
Find out more about Adam and Blend Commerce on https://blendcommerce.com/
To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co
In this episode, Jeremy talks to Chase Clymer, Co-Founder of Electric Eye Agency and Host of the Honest eCommerce podcast, about strategies to grow your E-comm business. They dive into features that will improve the customer experience and increase sales, the home page elements to increase conversion, tips for gearing up your business for the holidays, and metrics that really matter and why. Find out more about Chase and Electric Eye on https://electriceye.io and the Honest eCommerce podcast: https://honestecommerce.co/ To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co
In this episode, Jeremy and Mark discuss turning losses into profits. We dive into how to leverage inventory management to increase cash flow, the value of marketing and operations working in tandem, converting non-buyers by leveraging marketing data to creatively package inventory, and maximizing your inventory to reduce losses. To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co
In this episode, Jeremy and Lucas discuss how - you can convert your customer support team into a powerful sales team. We dive into how to use personalization to build better customer relationships, the impact SMS has on increasing sales, and how to leverage all channels to turn buyers into lifetime customers. To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co
In this episode, Jeremy, Mark, and Ben discuss their favorite apps and tools. We dive into core apps and tools for basic staples to manage your business, appropriate tools at the right time for your business, how to provide your team with the best in class tools that solve business needs you have today from lead capture to recurring revenue, and factors to consider while choosing a tool or new app. To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co
In this episode, Jeremy talks to Nehal Kazim, CEO of Ad Pros, about how to leverage metrics to build and scale your business. They discuss the importance of implementing decision-making frameworks to increase efficiency, growth, and sustainability; the step-by-step process to scale your business; how to use metrics to track your ad campaigns and profitability; and why using long-term strategies instead of short-term tactics can help e-commerce brands avoid making common mistakes. Find out more about Nehal and Ad Pros on www.adpros.com To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co
In this episode, Jeremy talks to Peter Friis, CEO, and co-founder of PR Volt. We dive into how e-commerce brands can maximize PR to grow their business, how to engage Journalists to cover your story, and mistakes to avoid. The value of a story that makes you stand out from the competition and provides an angle to the journalist to generate interest. - Plus, how to develop your PR strategy to get the most out of the upcoming holiday season. Find out more about PR Volt on https://www.prvolt.com. To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co
In this episode, Jeremy, Mark, and Ben discuss SMS and Email marketing. We dive into how to maintain a balance between these two channels, their differences, the appropriate frequency for each channel, and how to make the best use of both these using together. To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co
In this episode, Jeremy talks to Chris Shipferling and Jason Somerville, Managing Partners of Global Wired Advisors. We dive into the necessary steps to prepare your business for sale. The deal analysis process, metrics to track, milestones to achieve, and growth plans. We also cover how to best determine the timing for selling, valuation metrics, and specifically what investors/acquirers look for.
Find out more about GWA on www.globalwiredadvisors.com
To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co
In this episode, Jeremy talks to Alex Beller, Co-Founder & President of Postscript. We dive into the recent changes in SMS marketing, sharing strategic and creative ways to establish an SMS marketing strategy. We chat about how to maximize text messages, manage lists, and build a community with long term value. We also cover how to grow an SMS marketing channel with integrations, and why brands need to behave responsibly while using this marketing channel.
Find out more about Postscript on https://www.postscript.io/.
Really Good Texts: https://reallygoodtexts.com/
SMS Certification: https://www.postscript.io/sms-marketing-certification/
To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co
In this episode, Jeremy, Mark, and Ben discuss what's going on with Facebook ads. We dive into why FB ROAS is low, the impact of the presidential election, CCPA, upcoming FB’s Ad Manager Facelift, and tips and tricks to maximize your Holiday. To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co
In this episode, Jeremy and Mark discuss creating hype for new product launches. We dive into the importance of hype, creating a timeline for the hype campaign, and three specific tactics to make to boost results. To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co
In this episode, Jeremy talks to John Erck, cofounder of Rebuy. We dive into the importance of recommending the right products at the right moment, essential updates to your checkout, key moments to growing your subscription program, and what headless Ecommerce actually means. Find out more about Rebuy on https://rebuyengine.com/ To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co
In this episode, Jeremy and Mark discuss preparing the website for the upcoming holiday season. We dive into high return site updates, why providing clear shipping details is essential, and how to create new revenue streams. To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co
In this episode, Jeremy and Mark discuss the upcoming holiday season. We dive into why this season can be the best season for eCommerce, why to start your promotions early, the best marketing channels, and how to beat your competition. To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co
In this episode, Jeremy talks to Jason Alvarez-Cohen and Nick Eischen, co-founders of Popl from going viral on TikTok to scaling their Shopify business. We dive into how TikTok works, using TikTok ads, and finding the right mentors and advisors. Find out more about Popl on https://popl.co. To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co
In this episode, Jeremy talks to Addie Elabor the Founder of Diyanu about building a profitable business and giving back to the community. The power of giving back, the impact of Covid-19, the role of Facebook groups, and the counterintuitive approach of having more by giving more. Find out more about Addie and Diyanu on -https://www.diyanu.com/. To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co
In this episode, Jeremy talks to Lee Veldkamp the Founder of Simply Earth about the transitioning from an Amazon seller to DTC subscription box model. The role education plays in marketing, how power purchasers accelerate your revenue and many other interesting topics.
Find out more about Lee and Simply Earth on - https://simplyearth.com/. To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co
In “Lessons Learned from 20 years in Email”, Jeremy talks to Jason Boehle from QuaGrowth about the changes in Email over the last 20 years and what’s working right now. Jason discusses the tactics he uses for his 7-figure clients, how to re-engage customers, and keeping your lists healthy to reduce your unsubscribe rate while building your revenue.
Visit Quagrowth to learn more about Jason and the latest Email Marketing tactics.
To learn more about the Messenger Mastermind team, visit: https://www.MessengerMastermind.co/
In “The Best Lead Magnets to Build Your Business”, the Messenger Mastermind team discusses how to use lead magnets to increase your opt in capture. The team talks about why it’s important to spend time finding the best lead capture, different methods for lead magnets, and how the magnets can snowball into big impacts for your company. We also dive into all the “Top Dog” businesses that are doing lead captures well and how.
To learn more about the Messenger Mastermind team, visit: https://www.MessengerMastermind.co/
Referenced Websites:
Colour Pop
Smart Marketer
Skims
Boom by Cindy Joseph
Sand Cloud
Wee Farers
In “What DTC brands need to know about Retail”, we talk with Matt Cereno from Greenline to discuss how DTC companies can make the transition to retail to drive their brand exposure. Matt talks to us about how he started out, how to know the best channels to sell your products, and how COVID-19 has impacted the retail industry.
To Learn more about Matt and Greenline visit:
Matt Cereno
Greenline’s Site
To learn more about the Messenger Mastermind team, visit: https://www.MessengerMastermind.co/
In “ Money on the Table. Optimizing your Carts for more profits.”, we discuss the different tools companies use to increase Average Order Revenue through the cart. We talk about the impact of trust badges, the different methods of carts, which companies are doing it well, and why carts are so important to increasing your revenue.
Websites mentioned:
Chubbies Shorts
Primal Kitchen
Tecovas Boots
Kettle and Fire
To learn more about the Messenger Mastermind team, visit: https://www.MessengerMastermind.co/
In "Scaling Youtube Videos to 7-Figures" Jeremy talks with Lewis Fausett of Fausett Management about how a content driven Youtube channel led to success for Patrick Adair Designs. In this episode Fausett and Jeremy discuss building a business of physical goods through Youtube, the importance of e-mail capture, and where most Youtube brands fail in selling their product.
To learn more about Lewis Fausett and Patrick Adair Designs, visit PatrickAdairdesigns.com.
To learn more about the Messenger Mastermind team, visit: https://www.MessengerMastermind.co/
In "How To Collect and Leverage UGC," we sit down with Chris Meade of Crossnet to discuss how he uses social media to collect and leverage User Generated Content (UGC) to drive sales of his revolutionary game, Crossnet. Chris talks to us about how he started out, how he dipped into retail and wholesale, and even how Crossnet has made its way into Gym Classes across America.
To learn more about Crossnet, visit: https://www.crossnetgame.com/
To learn more about the Messenger Mastermind team, visit: https://www.MessengerMastermind.co/
In "Survival of the Fastest," Jeremy speaks with Brian Long, CEO and founder of Attentive SMS. Long tells us about how to use SMS to navigate this COVID crisis, how to stay compliant, and how sites are moving away from mobile apps in favor of improved mobile websites.
To learn more about Attentive, visit: https://bit.ly/3bTovId
To read Attentive's COVID-19 Content Hub reference: https://bit.ly/2Zu7lhU
To learn more about the Messenger Mastermind Team, visit: www.MessengerMastermind.co
In "Why You Need Owned Channels Now More Than Ever," Jeremy speaks with Dave Gerhardt of Privy and was lucky enough to be a guest on the Ecommerce Marketing Show. They talk owned channels, what SMS tactics you should be taking today, and how you can set up your business for success in any climate. This is a re-share of the Ecommerce Marketing Show presented by Privy.
For more on the Ecommerce Marketing Show, visit: https://www.privy.com/ecommerce-marketing-show
For more about the Messenger Mastermind Team, visit: www.MessengerMastermind.co
In "The End of Stores? The E-commerce Tsunami Is Coming," Jeremy speaks with Jake Cohen, Director of Product Management at Klaviyo about the 2020 e-commerce forecast (and beyond). Cohen tells us about the data that Klaviyo has collected that can help us predict what will happen next in the marketplace, where customers are spending, what they are spending on, and what we can expect for 2021 and beyond. This is an interview you will not want to miss.
Read the referenced article here: https://www.klaviyo.com/blog/ecommerce-planning-survey-coronavirus?fbclid=IwAR3WkpfhPa1e5MZ5EQdjB9L9FORfqDv3WQQccKRhsScDkZRnyClQBW9awpI
To learn more about the Messenger Mastermind Team, visit: www.MessengerMastermind.co
In "Converting More Existing Site Traffic," Jeremy sits down with Rob Hammett, Director of Solutions for Justuno. They discuss how the big brands are boosting conversion rate optimization during the COVID crisis and converting more site traffic from viewers into purchasers. Packed with case studies, this is an episode you don't want to miss.
Learn more about the Messenger Mastermind Team at www.MessengerMastermind.co
In "Instant Exposure on YouTube," we sit down with Brett Curry, Founder and CEO of OMG Commerce, about his YouTube strategy that gets his clients noticed on the platform. We discuss the best placements, best types of creatives, and most common strategies on the platform. Brett also gives us some of his favorite audiences and creatives that drive revenue for his clients on YouTube.
Get the YouTube Creatives Brett mentions at: https://www.omgcommerce.com/guides/top-youtube-ad-examples-templates
Learn more about the Messenger Mastermind team at: www.MessengerMastermind.co
In "Increasing Conversion Rate Through Exceptional Customer Service," we interviewLucas Walker, Head of Partnerships at Gorgias. Lucas lays out how excellent customer service can lead to increased conversions, increased return customers, and additional revenue for your operation. We even dive into a little BBQ talk at the end.
To learn more about the Messenger Mastermind Team, visit: www.MessengerMastermind.co
In "Keys To Writing Killer Copy," the Messenger Mastermind team interviews Dave Gerhardt, CMO of Privy, about his copywriting skills and his unbelievable content. We cover the "First Line Second Line" strategy, how to repurpose content, and how his mind works while he is writing copy.
For more about the Messenger Mastermind Team, visit: www.MessengerMastermind.co
In "Increase Conversion Rate and AOV with a Buy Now Pay Later Program," the Messenger Mastermind Team dives deep into the world of Buy Now Pay Later Programs for your ecommerce store. We discuss which program will work for you, the pros and cons of BNPLs, and how to maximize your customer's experience with this program. We continue to provide content of how your business can thrive during this pandemic and come out stronger on the other side.
To set up a call about BNPL for your business, visit: www.MessengerMastermind.co
In "The Changing Landscape of SMS and How It May Affect Your Business," the Messenger Mastermind team discusses some recent changes to the SMS channel and how the benefits will trickle to your business. We speak about pricing change, platform competition, benefit changes, and how to adjust your SMS strategy going forward.
For more SMS resources, visit: www.MessengerMastermind.co
In "Effectively Leading Your Company Through The COVID Crisis," we discuss the supply chain, staffing, and financing portions of your business. We talk about where should you be focusing, where should you be saving, and where you should be looking for opportunities during this crisis.
Learn more about the Messenger Mastermind Team at: www.MessengerMastermind.co
In "How to Navigate Paid Ads, Content & Owned Channels During The COVID Crisis," the Messenger Mastermind team puts together the strategy you will need to stay afloat during the COVID Crisis. We cover messaging, tone, placements, and objectives in the paid advertising space as well as what content you should be making. We also cover how you should be taking advantage of your owned channels during this event.
For a free call with the Messenger Mastermind team, visit: www.MessengerMastermind.co
In "Optimizing Your Abandon Cart Messaging For Additional Revenue," we discuss the importance of segmenting what messages your customers receive during your abandonment sequences. The team shares their results of several case studies segmenting abandon cart messaging and how it can positively impact your sales numbers. There is even a bonus blue print on how you can do this in your store today.
To learn more about the Messenger Mastermind Team, visit: www.MessengerMastermind.co
In "Instantly Increase Your Email Revenue," we speak with Christopher Maroney-Petitt of Ecom Growers about how to maximize your email revenue through advanced segmentation. We cover how often you should be emailing, how to focus on your best segments to drive revenue, and how you should game plan for Black Friday. This is an episode you won't want to miss.
Learn more about Ecom Growers at: www.EcomGrowers.com
Learn more about the Messenger Mastermind Team at: www.MessengerMastermind.co
In "How 7 & 8-Figure Brands Structure FB Ad Accounts," the Messenger Mastermind team dive into the prospecting and retargeting relationship, what creatives to use where, and why you should spend on your past purchasers. The team also leaves you with an actionable tactic to jump start your account today.
To learn more about the Messenger Mastermind team, visit: www.Messengermastermind.co
To get a jump start on your marketing game plan, visit: grow.Messengermastermind.co
In "What's Working On Facebook Right Now With Kevin Urrutia," we speak with Kevin Urrutia of Voy Media and host of the Digital Marketing Fastlane Podcast about what is working in Facebook Advertising right now. We cover some popular campaign strategies, the best creative strategies, and how to invoke a response from your potential customers. Kevin shares what his agency does day in and day out for his clients.
To learn more about our guest, visit: www.Voymedia.com
To learn more about the the Messenger Mastermind Team, visit: www.MessengerMastermind.co
In "Why We Hate Amazon," the team discusses the cons and pros of Amazon. We discuss why you need to diversify your sales to not heavily depend on Amazon, the hidden costs of selling on Amazon, and how you can take control and get your customers to your store and off Amazon.
To learn more about the Messenger Mastermind team, visit www.MessengerMastermind.co
In "How To Instantly Increase Engagement On Your FB Ads," the Messenger Mastermind team discusses the newest ad placement that will allow you to increase the productivity of your FB ads. We discuss the new interactive Poll Ad placement, how you should use it, and our best hacks for your store. Start your Facebook Poll Ads today and boost your engagement, lower your CPMs, and increase traffic to your site.
To learn more about the Messenger Mastermind Team, visit: www.Messengermastermind.co
In "Why We Are Obsessed With Personality Tests," we discuss our latest obsession, Personality Tests. We cover one of the most popular personality tests, the Enneagram. The team discusses how we use the Enneagram test to learn about our customers, build a great team and improve ourselves.
Take the test in our FB Group: https://www.facebook.com/groups/348214285920251/
To learn more about the Messenger Mastermind Team, visit: https://www.MessengerMastermind.co/
In "Optimized Mobile Shopping," we speak with Kurt Elster of the Unofficial Shopify Podcast about optimizing the mobile shopping experience for your store. We break down the importance of scanability, optimizing your Product Detail Pages, the myth of load speeds, and other conversion rate optimization tips, trips and myths. You don't want to miss this episode.
To learn more about our guest, visit: www.KurtElster.com
To learn more about the Messenger Mastermind Team, visit: www.MessengerMastermind.co
We talk to Michael Sabat of @mssg about what he's learned from twelve years of Conversational Marketing in the non-profit space. We tackle how SMS and Messenger have been working effectively in the non-profit space, and the transferable lessons that you can take away for your eCommerce business. We also discuss the importance of messaging to get a response and how to write CTA's that drive millions of people to action.
To learn more about the Messenger Mastermind Team, visit: www.MessengerMastermind.co
In "Boost Your SMS Opt-Ins | The New 2-for-1 Method," the Messenger Mastermind team discusses how to use the 2-for-1 method to increase your SMS opt-ins and drive revenue to your store. The team dives into the top ways to increase your SMS opt ins, as well as strategies behind the 2-for-1, how to maximize conversion, and what messaging will work best for your company.
To get Postscript for your business, click here: https://www.postscript.io/erebral/
To learn more about the team, visit: www.MessengerMastermind.co
In "What's Next? How To Thrive as a Marketer in 2020," the Messenger Mastermind team does a brief recap of the 2019 marketing landscape and covers what we can expect in 2020. They also add some predictions on where they think each platform is going and how you can get ahead of the competition.
To learn more about the Messenger Mastermind Team, visit: www.MessengerMastermind.co
In "The 4 Pillars of Increasing Revenue," the Messenger Mastermind covers the 4 pillars of increasing your revenue: Adding New Customers, Increasing Average Order Value, Increasing Purchasing Frequency, and Increasing Prices. The team breaks down each pillar and provides pros and cons for each, including pitfalls to avoid.
To find out more about the Messenger Mastermind team, visit: www.MessengerMastermind.co
We talk to Ben Parr of Octane AI about all things conversational marketing. We dive into the best ways to reach your customer in Messenger, SMS and Email at the proper stage of the sales funnel, creative ways to use each channel and what's next for each channel in the coming months. We also discuss the benefits of Octane AI as a conversational messaging platform and how you can get started with your business today.
To learn more about Octane AI or to get it for your business: http://bit.ly/2rzLerv
To learn more of the Messenger Mastermind Team, visit: www.MessengerMastermind.co
In "How To Prepare For Facebook Messenger Changes Coming in 2020," the Messenger Mastermind team discusses the changes coming to FB Messenger in 2020 and how they will affect how marketers use messenger going forward. We discuss the pros and cons of these changes and how you can prepare and adapt going into the new year.
Learn more about the Messenger Mastermind team at: www.Messengermastermind.co
In "The Value Of Your List(s) Today" the Messenger Mastermind team discusses the value of building a list on multiple channels. Topics discussed include: channel diversification, the value of a lead, shifting focus to leads before sales, the traditional sales funnel and how your list will pay you back in the future.
To get this strategy for yourself or learn more about the team at: www.MessengerMastermind.co
In "The Future Is SMS Marketing With Alex Beller of Postscript" the Messenger Mastermind team dives into SMS marketing with Alex Beller of Postscript. Postscript lets you easily create and manage SMS marketing campaigns with detailed analytics designed to increase sales and revenue, not just clicks. In this episode, the team and Alex discuss the future of SMS marketing, what is really moving the needle and how you can get started with SMS today.
To learn more about Postscript or to get started for your store, visit: https://www.postscript.io/erebral/
To learn more about the Messenger Mastermind team, visit: www.MessengerMastermind.co
In "The Next Level Launch Strategy," the Messenger Mastermind team goes over the Next Level Launch Strategy that has allowed them to effectively scale to new heights without additional ad budget. The tips in this episode have helped the MM team achieve 6-figure sales days for their own companies, as well as clients in other industries.
To get this strategy for yourself or learn more about the team at: www.MessengerMastermind.co
In "Taking Push Notification Marketing to the Next Level," Jeremy sits down and talks with with Felix Suellwold, Head of Partnerships at PushOwl, about the newest and best ways to use Push Notifications to drive revenue for your business. We dive into best practices and some of the new features that PushOwl will release soon!
Get PushOwl for your business at: https://pushowl.typeform.com/to/H05wv8
Find out more about the team at www.MessengerMastermind.co.
In "Maximizing Your Channels To Stand Out This Black Friday," the Messenger Mastermind team discusses their BFCM (Black Friday-Cyber Monday) strategy and how they maximize each channel to get the most out of their biggest revenue weekend. We discuss which products you should discount, which customers you should be reaching, and how to stand out in the inbox.
To learn more about the Messenger Mastermind Team, visit: www.Messengermastermind.co
For "Recurring Themes from Successful E-Commerce Brands," the Messenger Mastermind team took a field trip to Boston for the 2019 Klaviyo Conference. We brought back our favorite trends and themes from the conference and talk about them in this powerful episode.
To learn more about the team, visit: www.MessengerMastermind.co
In "Build Cost Effective Leads Through Giveaways" the Messenger Mastermind Team reveals its strategy of using social share contests to generate cost effective leads. We discuss how to generate leads from cold traffic, cross-pollinate your current list, and make cash flow on the back end to offset your upfront cost.
To learn more about the MM team, visit www.MessengerMastermind.co
In "Why Click To Messenger Ads Beat Traditional Ads," the Messenger Mastermind Team breaks down a recent case study of Click-to-Messenger Ads vs. traditional Product Page Ads. We discuss why they are more cost effective, how you get more bang for your buck, and why you should be shifting your marketing strategy to highlight this helpful ad style.
To learn more about the MM team, visit www.MessengerMastermind.co
In "Massively Scale Your Profits with Cross-Sells and Upsells" the Messenger Mastermind explores how to instantly add scale to your business without increasing ad spend through cross-sells and upsells. They unpack the types of upsells, how you can implement this strategy today and what you can do to stand out from the competition.
Here is that helpful article: https://erebral.com/blog/improve-your-margin-with-upselling-and-cross-selling/
Visit www.MessengerMastermind.co for more info on the Messenger Mastermind Team
In "The Next Level Launch Strategy," the Messenger Mastermind team goes over the Next Level Launch Strategy that has allowed them to effectively scale to new heights without additional ad budget. The tips in this episode have helped the MM team achieve 6-figure sales days for their own companies, as well as clients in other industries.
To get your own Launch Optimized PDF, visit: www.Messengermastermind.co
To develop a customized plan for your business, send us an email at hi@messengermastermind.co
In "The New Rules of Messenger" the Messenger Mastermind team discusses the July 31st deadline of Required Subscription FB Messenger Broadcasting at the fan page level. We discuss how the rules have changed, what is required and how/if you can continue to use messenger without the approval.
Visit www.MessengerMastermind.co for information about the approval process and how you can get your own content driven bot to help you get approved.
In "Inspiring Your Customers 30-Days At A Time" the Messenger Mastermind team discusses a creative way to transform their Messenger Motivation Bot into a bite size 30 day sequence for clients. They discuss the full build and overcoming objections while keeping the customer's best interest in mind while surveying to improve in the bot future.
To learn more about this bot and how you can get one for your company, send an email to hi@messengermastermind.co
Visit www.MessengerMastermind.co for more info about the team.
In "The Real Value Of Your List(s)" the Messenger Mastermind team discusses the value of building a list on multiple channels. Topics discussed include: channel diversification, the value of a lead, shifting focus to leads before sales, the traditional sales funnel and how your list will pay you back in the future.
Visit www.MessengerMastermind.co for more info about the team.
In "Taking FB Groups From $0 to 6 Figures" the Messenger Mastermind team discusses the benefits of Facebook Groups for companies. We discuss why you should invest in a group for your VIP customers, loyal followers or fans of your niche. Tactics include: how to get your members to engage, how to drive sales and what you'll need to do to maintain a healthy community.
Want to learn more see what Messenger looks like for your customers? Visit www.MessengerMastermind.co and try our bot.
In "How To Survive In A World Without The Pre-Checkbox" the Messenger Mastermind team discusses their newest tactic on how to thrive without the pre-checkbox. We go through our strategy step by step, how you can implement it and how you can work with the Messenger Mastermind team to drive sales using the method.
Want to learn more see what Messenger looks like for your customers? Visit www.MessengerMastermind.co and try our bot.
In "Getting Back To Basics... What Is The 24+1 Rule?" the team gets back to the basics and does a deep dive on the 24+1 Rule in FB Messenger. We discuss what the rule is, how to avoid getting flagged and how to use the rule to your advantage and maintain a healthy account.
Find out more about the Messenger Mastermind team at www.MessengerMastermind.co
In "Evergreen Automations That Will Diversify Your Marketing Strategy" we discuss the benefits of adding Push Notifications to your marketing strategy. The Messenger Mastermind Team discusses the use of Push Notification campaigns and automations to continuously drive sales for your website. Use Push Notifications for your next big release or automated abandonded cart today!
Learn More About Push Owl - Web Push Notifications: https://pushowl.typeform.com/to/H05wv8
In "Collecting Emails & More Through FB Messenger" we show you the benefits of how the user input feature in your messenger back end can lead you to collecting multiple touch points from your customers. We give you the strategies we use to gather multiple touch points with your customer and how to diversify your messaging and finding the way your customer prefers to be contacted.
This week in "Reach 95% Open Rates by Diversifying Your Messaging Strategy With SMS" we discuss the power of SMS marketing. The Messenger Mastermind team talks about how we are seeing 95% open rates, high click through rates and have improved our post purchase up sell by 75%. We also discusses some SMS functionality, automation & strategy for this new growing platform.
Find more about the Messenger Mastermind Team at www.MessengerMastermind.co
In "How 7 & 8 Figure Brands Segment Their Messenger Subscribers" we cover how to successfully and effectively tag and segment your conversational messaging list. We cover the value of speaking to customers differently at different points of their customer journey. We break down best practices and event some tips on how to tag when you see trends.
In "Eliminating Bot Issues By Disabling The Keyboard" we discuss controlling the customer journey and eliminating bot issues with by disabling the keyboard in messenger. We break down the pros and cons of the disabled keyboard and advanced tips to combat bot errors.
In this episode we discuss the end of the pre-checkbox era. If you are using the pre-checked box under your add to cart buttons then this is an important episode that you don't want to miss.
In "How We Help New Businesses Get Started With Messenger" Mark, Ben & Jeremy discuss the low hanging fruit and most important action items in getting the ball rolling with Messenger Marketing.
This week in "Relieving Customer Pain Points With Quiz Bots " the team discusses how to turn your customer objections into the actionable sales tactics through the use of quiz bots. We cover how asking simple questions in FB Messenger can lead help you relieve pain points and turn a customer on the fence into a happy consumer.
Don't forget to take our survey at MessengerMastermind.co
Join the discussion on Facebook in our group: E-commerce Messenger Marketing by the Messenger Mastermind Podcast
In "The (Almost) Death Of Messenger Broadcasting" we dive into the temporary roll out of the Business Folder and what it means for messenger marketing. Key takeaways for this episode include how to prepare now for potential future restrictions and best practices that messenger marketers need to be following right now to decrease the chances of future restrictions.
In "FB Messenger vs. Email" we dive into the pros and cons of the Facebook Messenger and Email platforms and breakout what strengths you should be focusing in on for each platform. We also cover a case study of how they compare using high value eCommerce KPIs.
In "Using Follow-ups To Stop Leaving Money On The Table" Mark and Ben discuss the importance of follow up messages for Facebook Messenger Marketing. Including best practices and actionable steps for a variety of different marketing plans.
In "The Messenger Guide To Optimizing Your Sales Event" we discuss the four pillars of creating a successful sales event with messenger marketing. Our examples from each pillar will provide you with your FB Messenger Guide for driving conversions at your next sale event.
In "What To Send After The Broadcast" we follow up on EP14 with how you should follow up with a customer after a broadcast. We breakdown constructing a quality offer and how to convert your engaged messenger subscribers.
In "The 8 Messenger Broadcasts Anyone Can Use For Their Business" we discuss the importance and strategy behind the non-promotional messages. We give you 8 examples of real e-commerce companies that have great non-promotional broadcasts that lead into a promotional follow up and discuss the strategy of the tactics used.
In "Improving User Experience With FB Messenger Live Chat" we talk about the benefits of integrating Many Chat Live Chat into your website and how it can improve your customer experience and your bot building.
In "How To Sell Out A New Product In 4 Hours With Messenger Marketing" we cover our Product Release strategy for Facebook Messenger Marketing. We'll give you a step by step guide of how we combined scarcity, community and messenger marketing to fuel our most successful product launch ever.
In "Important FB Messenger Marketing Deadline You Don't Want To Miss" we cover the subscription messaging deadline fast approaching. We give you a sneak peek at our application process and what we did to get approved.
In "Advanced Chat Bot Strategies with Mackensie Liberman" we interview Mackensie Liberman of Orca Marketology about some advanced Facebook messenger marketing strategies for e-commerce stores.
In "Cut Your Acquisition Cost In Half With FB Messenger Ads" we discuss how we efficiently prospect and drive sales using the Click To Messenger Objective in our Facebook Ads. We cover a case study that shows drastic ROAS and CPA improvements.
In "Why The Future Is Bright For Abandoned Cart Messenger Retargeting" we talk about the dirty little secret in FB Messenger and how it will shape Abandoned Cart Retargeting for your business.
In "Setting Yourself Up For Success On Messenger" we talk about the KPI's that we look for in a successful FB Messenger Marketing Campaign. We also break down, step by step, how to track your campaign and make sure it is on track.
In "The 2-For-1 Method: Email + Messenger Lead Capture" the team discusses their efforts to maximize lead capture by capitalizing on both FB Messenger Subscribers and Email in a single lead capture tactic. We walk you though how you can use this for your business and why this is such an important part of our daily operation.
In "Get Invaluable Customer Feedback Immediately Using Messenger" we cover how 7 and 8 figure companies use FB Messenger to collect feedback from their customers on potential products. Also how to turn that data into a powerful tool for new product R&D and massive release day sales.
In "How To Stand Out From Flooded Inboxes On BFCM Weekend" we cover how we use FB Messenger to avoid crowded inboxes during the holidays. Increased open rates and CTR equals more sales for your company in Q4. We also cover list warming for a successful holiday push and laying the ground work for 2019 with your BFCM marketing plan.
In "Turning Prospects Into Super Fans By Messaging Every Day" we cover the secrets behind using messenger sequences. We give you the tips you need to build a plan to stay in touch with your customer daily improving the effectiveness of your promotional messages in the future.
In "How 7 & 8 Figure Companies Got Started With Messenger Marketing" we give you insight into how companies are using messenger marketing effectively and how they got started. We go into detail of how Lumee and Constantly Varied Gear got started with messenger marketing and give you a plan to implement and get started for your business.