Digital Public Relations: Recent Episodes

Digital PR Podcast

The Digital PR Podcast is brought to you by public relations students at Kent State University. Join us as we talk about news and trends in the digital space and how it connects to the field of PR and communications.

influencer mold. 10:09 - 12:12: Addison Rae's post strategy. 12:12 - 12:46: Addison Rae's single releases.12:46 - 16:42: How Addison Rae got respect from artists and rebranded through social media. 16:42 - 17:24: Wrap up and outro.

In this episode of the Digital Public Relations Podcast, hosts Cadie and Lara discuss how musicals like Hamilton, Little Miss Perfect, Ratatouille: The TikTok Musical, and Epic: The Musical leveraged social media to achieve viral success. The conversation covers how social media platforms have been instrumental in boosting these shows' popularity through fan-created content, memes, and parodies. They also delve into the legal and ethical considerations surrounding intellectual property, specifically referencing the Grammy-winning musical Bridgerton and the use of AI in the arts. The hosts further discuss the mixed reception of musicals like Cats, elaborating on how social media can either enhance or detract from a production's reputation.00:00 Introduction to the Digital Public Relations Podcast00:33 How Musicals Went Viral: The Case of Hamilton03:13 The Rise of Little Miss Perfect09:01 Ratatouille: The TikTok Musical Phenomenon11:50 Epic: A Greek Mythology Musical Journey15:53 The Legal and Ethical Challenges of TikTok Musicals18:27 AI in the Entertainment Industry24:37 The Impact of Social Media on Musicals25:44 Conclusion and Wrap-Up

FairnessShow drama and fairness in competition.14:00–15:22 – Wrap-UpFinal thoughts and outro.

It seems that the beauty industry is expanding rapidly each year. From new products to new brands, there’s an overwhelming number of choices for consumers – especially in a digital era, where even more options are presented to consumers. In this episode, Paige and Tayte talk about digital beauty campaigns that stood out to them throughout 2025. Intro: 0:00 – 1:15 Rhode skin lemontini lip peptide treatment campaign: 1:16 – 2:08Rhode, social listening, and sensory marketing: 2:09 – 3:30Rhode, influencers, and user-generated content: 3:31 – 5:07Bath and Body Works and “Come Back to Your Senses”: 5:08 – 6:37Bath and Body Works, nostalgia, and sensory marketing: 6:38 – 7:40Bath and Body Works, Jessica Williams, and being present in a digital world: 7:41 - 8:40 Kylie Cosmetics’ “King Kylie” launch: 8:41 – 9:44Kylie Cosmetics, community co-creation, and nostalgia: 9:45 – 10:47 Kylie Cosmetics and social listening: 10:48 – 11:45 EOS’s “Dirty DMs” campaign, user-generated content, and storytelling: 11:46 – 14:07Common themes within campaigns: 14:08 – 15:11 Outro: 15:12 – 15:51Sources: https://hellopartner.com/2025/07/18/sofires-hot-campaigns-rhode-skins-lemontini-peptide-lip-tint-and-the-art-of-influencer-founders/https://storymaps.arcgis.com/stories/3d33cabb8cb74a7abe8ee212bfe9c6aahttps://www.bbwinc.com/media/newsroom/beyond-the-screen-bath-body-works-shines-a-spotlight-on-the-power-of-scenthttps://www.pulse-advertising.com/resources/social-media-news/kylie-cosmetics-king-kylie-revival/https://shortyawards.com/17th/ms

Have you ever wondered what happened to your favorite influencers? They might've been canceled. Your favorite brands might've been under fire at one point too. Deep dive into the world of cancel culture and company crisis communication strategies with Liv Scott and Sam Abate. We'll explore some recent brands who faced backlash from the media and popular influencers who faced the wrath of the internet over the years.Sources:www.forbes.com/sites/richardkest…sweeney-campaign/people.com/tarte-cosmetics-pr-…plained-8714022?utmwww.usatoday.com/story/entertainm…rsy/85673993007/people.com/andy-byron-seen-wif…ontroversy-11822421

Boyd, D. (2011). To See and Be Seen: Celebrity Practice on Twitter. Convergence: The International Journal of Research into New Media Technologies, 17(2), 139–158.www.billboard.com/music/music-news…cord-1236052814/www.businessinsider.com/taylor-swift-…-promo-2025-8www.billboard.com/music/pop/swifti…wift-1235846630/

pp=ygUMZjEgbGVnbyByYWNl https://www.forbes.com/sites/josephwolkin/2025/04/04/formula-1-utilizes-lego-partnership-for-international-growth/https://www.formula1.com/en/latest/article/driveable-lego-big-builds-welcomed-to-miami-drivers-parade.nVkstNITKT6LNY5pnT4IU https://www.espn.com/racing/f1/story/_/id/44983976/how-lego-built-life-size-f1-cars-miami-grand-prix-driver-parade https://www.instagram.com/scuderiaferrari/reel/DEhKlHONS4a/ https://www.instagram.com/scuderiaferrari/reel/DEr6uo2tf3j/https://www.instagram.com/scuderiaferrari/reel/DEzzk1RMTDP/https://www.instagram.com/scuderiaferrari/reel/DE2jd3_sSpj/ https://www.instagram.com/scuderiaferrari/reel/DFDX6_Wt0uG/https://www.sportsbusinessjournal.com/Articles/2025/02/20/ferrari-seeing-big-social-media-boost-with-lewis-hamilton-aboard-for-f1-seasonhttps://scuderiafans.com/ferrari-jokes-about-the-wait-for-hamilton-two-bowls-are-prepared-on-social-media-video/

Calling all film fanatics! In this week’s episode of the Digital PR Podcast: “Moods Around Movies 2025,” hosts and PR majors Jess Davis and Alayna Howell discuss personal online listening reports regarding the most highly anticipated movies and some recent flops. Join us as we dive into what was done well in Ad and PR efforts, positive and negative earned media, and promotion across different platforms. We also dive into interviews and- in some cases- the lack thereof, our personal experiences and perspectives on each film, and one particular movie that received a lot of backlash. Any guesses as to which one it is? Tune in to our insightful episode now to find out and learn more!Timestamps:00:30 - Intro00:49 - #1: Minecraft Movie01:12 - Minecraft Online Conversation03:23 - #2: Lilo & Stitch03:28 - L&S Super Bowl Advertisement04:22 - L&S Advertising/ Interviews05:30 - #3: How to Train Your Dragon05:47 - HTTYD Media Attention06:13 - HTTYD Our Social Media Feed/ Algorithms07:31 - HTTYD Suggestions08:21 - #4: Snow White08:58 - SW Movie the Flop10:14 - SW Interviews11:24 - SW: PR Team…?14:04 - Final Recap/ OutroResources:https://www.youtube.com/watch?app=desktop&v=2RVg3yetTE4 https://www.youtube.com/watch?app=desktop&v=9tyxeuN4hBo https://www.tiktok.com/@evie.magazine/video/7483503088628698410?_r=1&_t=ZT-8vxogTG02Pu https://www.instagram.com/reel/DIX75rRBQvk/?igsh=MTVkdXFndDZqM2p1Mg%3D%3D https://www.imdb.com/title/tt6208148/ https://www.tiktok.com/@mswatchmojo/video/7471334085726670135?_r=1&_t=ZT-8vxqINeoFl0 https://www.youtube.com/watch?v=W-QGMqCVqPA

This episode of Digital PR Podcast is hosted by Will Jernigan and Priyanshi. We take a deeper look into influencer marketing's effect on brands and how to ensure your brand uses this type of marketing for its audience. Length: 12 minutes, 44 seconds0:24 - Introduction0:37 - A Brief History of Influencer Marketing1:35 - The Power of Influencers2:34 - Types of Influencer Collaborations4:30 - Brand Impact5:18 - The Ethics6:20 - Influencers’ Careers Behind the Scenes7:06 - Micro vs. Macro Influencers7:59 - Platforms10:15 - The Future of Brand-Influencer Collabs11:31 - Q&A11:56 - Outro

This educational podcast by Ryan Bowles and Lauryn Tadda takes a deep dive into the cancel culture and how it has affected big brands and famous celebrities. We also talk about PR professionals' roles in this situation and best practices to follow.Length: 10 minutes, 56 seconds0:34 Intro1:34 The comeback of Nick Gunn and the beginning of cancel culture2:16 Kendall Jenner's controversial Pepsi Commercial and how they answered3:16 Strategies PR pros use in crisis management3:50 Nike's Decision on taking a stance 4:16 Importance of Transparency 4:37 Social Media's role in Cancel Culture5:44 Ethics in Cancel Culture and PR6:22 Brand Reputation vs. Moral Responsibility8:22 Influencers and Cancel Culture9:00 Can you come back from being cancelled?10:15 Outro

The work is mysterious and important in PR…In this episode of the Digital PR podcast, hosts Sydney Pike and Parker Gorman talk about the hit Apple TV show Severance and the role digital public relations plays in both the plot and the real life promotional content. We also share our thoughts on Lumon's public relations and corporate messaging. Additionally, we discussed the company's questionable ethics and our hopes for future promotional content for season 3.In this episode00:56 Spoiler Warning01:09 Initial Show Thoughts2:24 PR in the Show10:50 Corporate Messaging17:10 Lumon's Ethics 18:00 Real Life PR Events22:18 Severance Tiktok24:33 Lumon LinkedIn25:56 Severance Podcast27:24 Season 3 PR29:01 Final ThoughtsResourceshttps://www.tiktok.com/t/ZT2nuW3oS/ https://www.tiktok.com/t/ZT2nu7RBt/ https://www.linkedin.com/showcase/lumon-industries/about/https://podcasts.apple.com/us/podcast/the-severance-podcast-with-ben-stiller-adam-scott/id1788381175

In this episode of the Digital PR podcast, hosts Amy and Courtney explore the ways fast food companies have strategically used social media to enhance and promote their brands. From Wendy’s sarcastic social media presence and a Burger King tactic gone wrong, we analyze and share our thoughts on how these brands are using social media to stand out from their competitors. Tune in to indulge in the sweetest fast food social media strategies.00:30: Intro01:07: Wendy’s strategies03:51: Burger King strategies04:42: How a Burger King tweet went wrong06:05: Our thoughts on the Burger King tweet07:58: Chipotle strategies09:53: McDonald’s strategies10:40: The ‘Grimace’ campaign and our thoughts11:58: OutroReferences:https://www.usatoday.com/story/money/2021/03/08/burger-king-uk-under-fire-women-belong-kitchen-tweet/4627505001/https://www.foodbusinessnews.net/articles/27711-menu-innovation-driving-wendys-recent-success#:~:text=In%20particular%2C%20a%20SpongeBob%20SquarePants,highest%20monthly%20growth%20since%202021. https://www.boredpanda.com/funny-wendy-tweets-jokes/ https://www.numerator.com/resources/blog/grimace-effect-mcdonalds-growth/#DigitalPR #FastFood #SocialMedia #Wendys #BurgerKing #Chipotle #McDonalds

How much does digital PR actually affect and influence the music industry? In this episode, Jack and Abbie dissect the fascinating aspects of digital strategy that makes up the music realm. From the power of storytelling to how to handle a social media crisis, we break down best practices and offer personal options on each matter. Tune in for a fun episode comprised of how our favorite artists utilize digital PR strategy to their advantage. In this episode: 0:47: The Power of Storytelling 3:31: Social Media and Fan Engagement 6:49: Music Industry Crisis Management 11:06: The Role of Press Coverage and Media Relations 13:03: Brand Partnerships and Music Marketing 14:48: OutroReferences:https://everything-pr.com/travis-scott-marketing-strategy-plans-and-results/https://www.gvprssa.com/grandpr-blog/why-zach-bryans-pr-team-needs-a-revivalhttps://www.urbanrebelpr.com/digital-pr-for-music/#DigitalPR #MusicIndustry #DigitalMusicMarketing #TravisScott #ZachBryan

In this episode of the Digital PR podcast, hosts Abby, Paul, and Tanner discuss Duolingo's latest campaign, "The Death of Duo." We explore the company's bold decision to kill off its iconic green owl mascot and share the public's reactions. We also share our personal insights on the campaign's effectiveness. Join us as we analyze whether this daring choice was a wise move or if Duolingo was simply winging it. In this episode: 00:30 - Intro00:50 - What is Duolingo 01:32 - Gamification 02:56 - How Duolingo uses gamification 07:02 - The death of Duo 08:05 - How we heard about the death of Duo 11:28 - How to use gamification in your digital PR plan 14:44 - Outro References:https://www.youtube.com/watch?v=P6FORpg0KVohttps://www.meltwater.com/en/blog/duolingo-dead-mascot-campaignhttps://www.agilitypr.com/pr-news/public-relations/6-steps-to-using-gamification-in-pr-engaging-audiences-with-interactive-campaigns/#:~:text=Understanding%20PR%20Gamification&text=PR%20games%20usually%20offer%20rewards,positive%20relationships%2C%20and%20business%20success.

Calling all musical enthusiasts! In this episode, Madelyn and Bekah take a dive into the new movie Wicked and the different collaborations they have done. Learn more as we discuss the brands that had good SEO and ones that could use some improvement. We also discuss our thoughts on the trailer, and more. Tune in for fun and educational episode!Timestamps:0:44 Wicked and Starbucks collaboration 4:05 r.e.m beauty and Wicked collaboration 6:23 Target and Wicked collaboration 9:15 Forever 21 and Wicked collaboration 11:26 Spotify and Wicked collaboration 12:29 Our thoughts on the collaborations 13:28 Our key takeaways 13:54 Our final thoughts #Wicked #Musical #Celebrities #Brands #Collaboration #DigitalPRSources:-https://www.instagram.com/p/DCRh1qyCm9C/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==-https://youtu.be/S0Xe7xFIxg4?si=Us4zOa2VqoECgoLk-https://www.instagram.com/p/DCNvdLMvB6h/?hl=en&img_index=1-https://www.tiktok.com/@forever21/video/7434587426661633323?is_from_webapp=1&sender_device=pc&web_id=7407513015287432750 -https://about.starbucks.com/press/2024/starbucks-defies-gravity-with-new-beverages-merchandise-more-inspired-by-universal-pictures-wicked/

Did you know that AI affects the environment? In this episode, Angie and Chloe dive into the surprising environmental footprint of AI. From the energy demands of data centers to electronic waste, they break down the facts of this popular innovation. Tune in for an eye-opening conversation about the intersection of technology and our planet.0:19 What is AI?0:45 How do we use AI?2:01 What do we think about the use of AI?3:10 Research on the environmental impacts of AI8:40 Where do we go from here?Resources:https://www.unep.org/news-and-stories/story/ai-has-environmental-problem-heres-what-world-can-do-about https://earth.org/the-green-dilemma-can-ai-fulfil-its-potential-without-harming-the-environment/https://hbr.org/2024/07/the-uneven-distribution-of-ais-environmental-impacts

Hello everyone! Welcome to Chloe and Sarah’s episode on the Digital PR podcast where we are diving into popstar icon Taylor Swift and her life in the PR lens. We will be discussing some of her most prominent scandals and how she has handled them, and how she is portrayed in the media. We pulled some valuable information from Kaneland Krier and DGB Group, along with our own personal knowledge, to analyze some of Taylor Swift’s past PR conflicts. We hope you enjoy it! Kaneland Krier: https://kanelandkrier.com/features/controversy-over-taylor-swifts-private-jet-use/DGB: https://www.green.earth/news/taylor-swifts-eco-tune-addressing-her-high-carbon-footprint#:~:text=In%20response%20to%20growing%20environmental,compensate%20for%20her%20tour%20travel.

Are you curious about what happens when influencers’ scandals collide with the brands they promote or what happens to their reputation? In this episode, Blake and Malina discuss influencers Shane Dawson and James Charles’ past behaviors and how it has damaged their reputations and hurt their business.In this episode: What is cancel culture? (1:14)Shane Dawson’s offensive behavior leading up to his scandal (2:37)Why was Shane not canceled pre-scandal? (3:44)2020 Shane Dawson scandal (4:06) Dawson’s apology (4:40)How did the scandal affect his reputation and business? (5:16) (6:42)What is Dawson doing today? (7:20)Who is James Charles? (8:20)James’ offensive behavior before “Bye Sister” (8:57)Sugar bear hair drama (9:23)“Bye Sister” scandal (10:22)Charles’ apology (11:56)How did the scandal affect his reputation and business? (12:32)Has James rebuilt his friendships post-scandal? (14:08)What is James up to today? (15:05)

This episode, Olivia and Alexa talk through some notable case studies of social media and crisis communication. What can we learn about best practices from these cases? How we can apply this to digital PR?SHOW NOTES: https://docs.google.com/document/d/1xSep0P9on0Z6vdOh8f3Jp83opDZrbgAz1ggBuEgU-ug/edit?usp=sharing (SEE DOC FOR SOURCES)

On today’s episode of The Digital PR Podcast, Kaitlyn and Emilee discuss why PR campaigns are shifting towards using influencers to promote products and brands. They dive into successful examples, like Dunkin’ Donuts’ viral collaboration with Charlie D’Amelio, and less successful campaigns, such as Pepsi’s controversial partnership with Kendall Jenner. Tune in as they break down what made these influencer campaigns thrive- and what caused others to fumble. Watch the Dunkin Donuts x Charli D'Amelio collab video here: https://www.tiktok.com/@dunkin/video/6870189248331468037?lang=en Watch the Pepsi x Kendall Jenner collab video here: https://youtu.be/uwvAgDCOdU4?si=gnFYaJ1Eq5HLWqdE

8.25 seconds. That’s how long the average human attention span is. In today’s episode of the Digital PR Podcast, AJ Scilla and Patrick Creedon dive into the difficulties Public Relations practitioners face in the age of a dwindling attention span. Getting your message across to your audience quickly is more important than ever, and Scilla and Creedon will dive into effective methods to keep your audience engaged while communicating your messages. They’ll also explore how first impressions, storytelling, and the use of influencers play roles in capturing and maintaining views.1:25 – Creating Snackable Content: PR content should hook the viewer's attention right away, emphasizing the importance of capturing attention within 8 seconds.3:07 – Visual Overstimulation in Social Media: The role of visuals in engagement is highlighted, with examples like TikTok and Instagram using overstimulating visuals to keep users engaged.4:12 – Why the Right Audience Matters: AJ and Patrick stress the importance of knowing your audience well enough to cater content to their interests.5:41 – AI in Content Creation: The hosts discuss AI’s use in content creation by generating hooks.7:17 – Storytelling as a Strategy: They delve into the importance of storytelling and that it creates emotional connections and keeps viewers invested, even in longer format content.10:03 – Influencer Marketing as an Attention Hook: AJ and Patrick talk about how influencers can act as “hooks” to grab attention and the role of celebrity endorsements in capturing audiences.13:00 - The Importance of First Impressions: The episode concludes by explaining why first impressions are important, and how every aspect of a content plan should come together in a video.

In this episode, Kent State PR majors Ethan Madden and Jillian Schrift dive into PR crises in the video game industry, highlighting how major companies respond to controversies and what these responses reveal about their values and brand strategies. From Call of Duty and the Sims 4, to EA's wider reputation issues, they analyze fan backlash, representation concerns, and how effective crisis communication impacts long-term success.

Dating apps and social media are a major way people connect. This means who you are online is your first impression. In this episode, Cassidy and Yui discuss personal branding and its importance on social media, more specifically dating apps.

In this episode of The Digital PR Podcast, Zach and Angie dive into JoJo Siwa's massive 2024 rebrand. The two discuss how PR plays a role in Siwa's downfall and the rebrand's negative effects. They also reveal how they would handle the situation if they were on Siwa's PR team. Watch Siwa's 'Boomerang' video here: https://www.youtube.com/watch?v=ypPSrRYOAj4 Watch Siwa's 'Karma' video here: https://www.youtube.com/watch?v=VZIm_2MgdeA

Chania and Julia sit down to break down the BudLight boycott of 2023, and how the company handled the crisis. They also draw connections between crisis communication and the digital world we now live in.

Kylee, Ava, and Basma discuss the the harsh beauty standards that come from social media and its effect on women's mental health. They also relate these hot button topic back to predatory PR marketing tactics from beauty brands.

In this podcast, hosted by Francesca Malinky and Chloe Cornely, discusses how relationships are viewed on social media. In a digital age, online relationships are a popular topic of content on social media. Although, are these relationships affecting the viewers perception of what real relationships are like? In this podcast, we dive deeper into specific creators and whether or not their content is as authentic as it needs to be.Creators such as Adrien and Carson, Alix Earle and NFL man, Pookie and others commonly know for relationship content have a major influence on viewers. Today we focus on their content and analysis the authenticity. Is it ethical to share only the good parts? should more people be sharing the bad parts too? What is your take on this topic? include many of the questions we discuss in todays podcast.

"Influencer Alix Earl rose to popularity by utilizing PR content strategically, collaborating with other influencers, and implementing creative social media strategies. She started her career by choosing captivating material for many platforms, and audiences were immediately drawn to her real and accessible content. By use of tactical partnerships with companies and other influencers, Alix broadened her audience, reaching undiscovered segments and cultivating a devoted fan base. However, it was her clever use of public relations strategies that made her an iconic name. By utilizing media exposure, partnerships, and carefully constructed narratives, Alix successfully established a brand that connected with her audience and established her as a prominent figure in the influencer industry."Show notes:1:00 Start up of Alix Earls fame 2:00 First TikTok she posted that got the most views. Start up of her TikTok fame3:00 How relatable her content is which shows in her views 4:00 Started getting invitations to big events/getting PR packages which grew her fame and content5:00 How she compares to old TikTok influencers 6:00 She’s using her podcast as advertising for herself.7:00 PR specialist to elevate her game. What would we do?8:00 Alix should make a product to elevate her fandom.9:00 Elevating her blog.10:00 Drama of boyfriend and ex-girlfriend leverage.11:00 If we ever met her,. Presentation of herself and wrap up.Relevant links and sources to Alix Earle:https://www.tiktok.com/@alixearle?lang=enhttps://influencermarketinghub.com/glossary/virality/https://www.linkedin.com/pulse/unlocking-viral-success-strategies-achieving-content-virality/https://people.com/style/who-is-alix-earle-tiktok-makeup-star/

In this week’s episode of the Digital PR Podcast, Brookelyn, Caroline and Taylor dissect the public relations magic of three iconic celebrity duos. From Pitbull and Dolly to Martha and Snoop to Addison and Kourtney, all three duos serve up creative strategies and viral social media moments.Introduction [0:29]Pitbull & Dolly Parton [0:48]Martha Stewart & Snoop Dogg [05:38]Addison Rae & Kourtney Kardashian [09:06]Our Theories [11:20]Conclusion [14:49]Thanks for listening to the Digital PR Podcast! Who is your favorite celebrity dynamic duo and who did we miss? Let us know in the comments.

Thanks for tuning in to our podcast! Here are some highlights of what we covered:Introduction: AI can give you issues when trying to create content. Whether the script doesn’t make sense or it isn’t the length you need, AI will almost always keep you hanging.Willy Wonka Experience: This event that gained worldwide attention ended up being a disappointment after all of the promotion pieces that were created by AI ended up looking nothing like what was advertised.Celebrity Scandals: Not everything is what it seems in the world of public relations especially when it comes to celebrity scandals. Be sure to fact-check all of the information you see online!We discussed the power that AI has specifically in the world of public relations. From celebrities and brands to everyday people AI has its hands in the lives of everyone.

We are excited to share insights on the art of crisis management in PR. Here's a quick summary of what we covered:- Preparation: Have a robust crisis plan ready to tackle unforeseen challenges swiftly.- Information Management: Gather accurate data before crafting your response.- Swift Action: Timely responses are crucial to mitigate damage in the digital age.- Transparency: Be forthright and take ownership of any missteps.- Continuous Improvement: Learn from crises to enhance future strategies.We examined notable cases like Peloton and Balenciaga, emphasizing the importance of transparent and rapid communication. Digital PR tools play a vital role in crisis containment and reputation management.

Step into the dynamic world where sports and digital marketing collide! "The Digital Sports Marketing" podcast will discuss digital sports marketing. Whether you're a seasoned marketing professional, a sports enthusiast, or someone just curious about the intersection of athletics and online strategies, this podcast episode has something for everyone.Join us, Ignatius Ogbu and Mia Cadle, as we talk about the upcoming trends and the expected growth in the sports industry.In this episode, we will talk about the biggest trends in digital sports marketing by examining how our favorite sports teams run their social media accounts and interact with fans.Tune in to "The Digital Sports Marketing" podcast and level up your digital sports marketing game!Links & Resources:University of Kansas https://onlinesportmanagement.ku.edu/community/sports-marketing-trendsDoxeewww.doxee.com/blog/digital-marke…he-sport-industry/Public Relations in the Digital Age: Implications for Public Relations Practitioners in Nigeria www.researchgate.net/publication/36…ation/download#digitalmarketing #sports #digitalsportsmarketing #ManchesterUnited #ArizonaCoyotes #PreimerLeague #TheNationalHockeyLeague

Dive into the PR world with The PR Predicament, where two PR practitioners, Eve and Cami, talk about every part of the profession. Join us as we discuss the misrepresentations of PR in the media, referencing characters like Samantha from "Sex and the City" and Olivia Pope from "Scandal." We highlight the misconception of PR work as glamorous and effortless, contrary to the profession's complex, strategic and often misunderstood nature. Together, we emphasize the importance of transparency, ethical practices and the evolving role of digital PR in today's landscape. The conversation dives into the challenges of explaining PR to family and the need for a more accurate portrayal of the profession in media to attract the right talent and respect. Ultimately, we stress the hard work, continuous learning and adaptability required in modern and digital PR.Podcast Show Notes:0:30 - Introduction 0:51 - PR Has a PR Problem1:03 - Samantha Jones2:57 - The Oversimplification of PR4:28 - Olivia Pope 6:47 - Dramatization of PR7:05 - PR Ethics7:48 - Digital Realm 9:25 - Key Takeaways To learn more about how to stay up to date with the latest digital industry updates in November 2023, check out this article: https://twooctobers.com/blog/digital-marketing-industry-updates-november-2023/Or, for a little bit more entertainment, read this article analyzing PR professionals in the media: https://www.wmagazine.com/culture/emily-paris-sex-city-samantha-jones-absolutely-fabulous-edina-ultimate-pr-powerhouseBe sure to connect with us on LinkedIn to stay updated and tell us what PR practitioner in the media you are!Cami’s LinkedIn: https://www.linkedin.com/in/camrynlanning/ Eve’s LinkedIn: https://www.linkedin.com/in/genevievekrejci/#PublicRelations #ThePRPredicament #PRMythsDebunked #DigitalPR #EthicalPR #PRonlinechat

Welcome to "Popping the Influencer Bubble" the podcast that dives deep into the world of influencers, shedding light on those who are de-influencing their followers and the PR nightmares that have rocked the social media landscape. In an era dominated by the allure of online personalities, it's crucial to examine the less glamorous side of influencer culture.Join Digital PR students Sydney Pendergast, Kaylie Norris, and Sunny Weisenberger as we unravel the stories of influencers who, intentionally or unintentionally, are de-influencing their audiences. In addition, we'll dissect the PR nightmares that have been proven through the social media realm. From ill-conceived marketing campaigns to controversial statements and actions, we'll explore the fallout and consequences that influencers face from the Kardashians to Family Vloggers, and how they become the center of public scrutiny.

In this episode of the Digital PR podcast we are entering the sports world into the NHL. We will be talking about Connor Bedard and his meteoric rise to stardom, and explore how the NHL has capitalized on this.Connor Bedard is a polarizing figure and has brought a lot of eyes to the NHL. The NHL and the Blackhawks social teams have done a wonderful job promoting Bedard and creating hype about his arrival.

Welcome to "Swifty Strategized," where Veteran Swiftie Jocy and New Swiftie Katie dive into the enchanting world of Taylor Swift's ingenious PR strategies that have shaped Swift’s iconic career. Join us as we unravel the carefully crafted moves behind the music industry powerhouse, exploring the artistry of her public image, media interactions, and the strategic decisions that have solidified her status as a global pop sensation.Where were you on National Snake Day? In this episode, Katie and Jocy recount the infamous feud between Taylor Swift and Kanye that led to Taylor Swift’s social media blackout. This feud ultimately changed Swift’s use of social media. Listen to find out if it was for better or worse.In this episode, we cover:- National Snake Day (1:06)- The feud between Taylor Swift and Kayne West (2:10)- Taylor Swift’s year hiding from the public (6:43)- Taylor Swift’s social media blackout (7:05)- Release of Reputation (7:15)- How Taylor Swift used social media before the blackout (8:12) - Cat scratch photo (8:33) - Posts with Austin and Lorde (9:01) - Taylor Swift’s Tumblr presence(9:44)- Taylurking (9:53)- Secret Sessions (10:16)- How Taylor Swift used social media now (11:00)- Easter Eggs (12:34)- How much should we share on social media? (14:00) - Pros of oversharing (14:25) - Cons of oversharing (15:15) - Cons of having a private social media presence (15:49)- How a social media presence can contribute to misinformation (16:33)- The impact and importance of Taylor Swift’s strategic social media plan (17:13)To learn more about Taylor Swift’s old Instagram, check out this account that recreated all the old posts. https://www.instagram.com/taylorswift_insta13/Check out some of our old Taylor Swift posts, including the new family drama series and Meredith owing Taylor 40 million dollars. And check out our not-so-favorite tweet from Kim Kardashian about National Snake Day. - Family Drama Series: https://www.instagram.com/p/CYmIPBCODXg/?utm_source=ig_web_copy_link- Meredith: https://www.instagram.com/p/CSZ5Nkvn8QF/?utm_source=ig_web_copy_link- Kim Kardashian's tweet https://twitter.com/KimKardashian/status/754818471465287680?lang=enConnect with Jocy and Katie on socials!Jocy: Instagram (holtsberry.jocy) & Tiktok (jocyholtsberry)Katie: Instagram (katiemasko)We want to hear from you! Message us your thoughts on the episode and share your favorite old Taylor Swift social media memory.

"College Culture" is your go-to podcast for college experiences tailored to young women, offering insightful discussions on topics like navigating challenging roommates and building a strong personal brand during your college years. Hosted by Jill and Emily, this podcast shares practical advice, relatable stories, and insights to empower you on your personal journey. Whether you're just starting out in college or preparing for graduation, "College Culture" is your trusted companion for all things college, helping you develop the skills and confidence to thrive personally, and setting you on a path to future success.Tune in and embrace the "College Culture" designed exclusively for the remarkable women shaping their college experiences and future careers.Podcast Show Notes:0:35 - Episode Intro 1:34 - Personal Branding3:26 - Personal Obstacles, COVID, Bad Roommates7:05 - Self-Reflection8:23 - Female Obstacles 9:20 - PR Crisis 10:24 - Finding Yourself11:45 Digital PR & Social Media 13:00 - Online Presence 17:45 - Episode Conclusion Check out some articles and videos to learn more about personal branding:- https://www.forbes.com/sites/goldiechan/2023/04/05/5-reasons-to-start-building-your-personal-brand-in-college/?sh=6ab0301a4c96 - https://blog.hubspot.com/sales/the-ultimate-guide-to-personal-branding - https://www.linkedin.com/pulse/building-personal-brand-women-seema-chokshi/

When it comes to staying up to date with celebrities, we have seen a movement from tabloid news to social media since 2016. Since then, celebrities have begun to share their news on social media rather than relying on news organizations to always disperse news for them. In this episode, Taylor Cook and Eduardo Strobel dissect celebrities’ public relations tactics on social media. Celebrity Tea comments on the shift in how celebrity public relations function and provides positive and negative instances of their public relations on social media.Ashton Kutcher and Mila Kunis’s apology video after showing support for the harassment case against Danny Masterson caused serious backlash on social media. We take a deep dive into other PR tactics they could have employed to handle the situation.We also compare social media accounts of other celebrities, such as Taylor Swift and Nina Dobrev. Looking at the differences between these celebrities’ posts and their engagement with the public. Our goal is to examine each celebrities use of online listening, organic social media, and overall PR knowledge to leverage their social media platforms in their favor.Tune in to Celebrity Tea to learn more about celebrities’ public relations and what works to create a bond with their followers.Vanity Fair article: https://www.vanityfair.com/style/2016/12/celebrity-social-media-replacing-pr-publicists Ashton Kutcher and Mila Kunis’s apology video: https://www.instagram.com/reel/Cw-6kG2PusA/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA==PR tactic by Molly McPherson: https://vm.tiktok.com/ZMjbosNp4/ Taylor Swift’s Instagram account: https://www.instagram.com/taylorswift/?hl=en Nina Dobrev’s Instagram account: https://www.instagram.com/nina/?hl=en Nina Dobrev’s TikTok account: https://www.tiktok.com/@nina?lang=en

Do you remember the last time you wore your low rise jeans? Get them out of your closet; Y2K style is back! Flip your cassette tape to the 2000s to rekindle your romance with fashion nostalgia. In this episode of Fashion Rewind, Shubhangi Pandya and Jamie Brian discuss the role that social media has played in reviving Y2K fashion trends. We take a thrilling trip down memory lane, exploring the resurgence of Y2K trends, reimagined for the digital age. Learn how the digital realm breathes new life into these iconic styles as we dive into the world of fashion influencers. We'll introduce you to Gabi’s Vintage, a curator of vintage authenticity and Komal Pandey, an Indian fashion sensation weaving cultures into her unique ensembles. On the corporate PR side, Levi’s has leaned into fashion nostalgia trends to keep their brand a household name. We discuss how their celebrity partnerships and social media strategy have built relationships with Gen Z audiences. As we draw the curtains on this episode, we'll connect the dots between fashion nostalgia and the digital realm's PR landscape. Find out how this age-old yearning weaves its magic across generations and shapes the world of fashion.Tune in and let Fashion Rewind guide you through the timeless voyage of fashion, where the past meets the present and influences the future.Gabi's Vintage:https://www.instagram.com/gabis_vintage/Komal Pandey:https://www.instagram.com/komalpandeyofficial/ Levi’s:https://www.instagram.com/levis/https://www.tiktok.com/@levis

In this episode, Jordan & Mateo explore the importance of digital marketing in the film industry and how it can make or break a movie's success. We begin by discussing what makes a good digital campaigns for movies, which includes having a clear and concise message, using targeted advertising to reach the right audience, and creating engaging video content that build anticipation.Next, we discuss how campaign for the upcoming Super Mario movie has done a great job of doing so. We discuss the various tactics used in the campaign, such as consistent video creation, using outside-of-the-box digital tactics, and partnering with popular influencers and brands.Finally, we look back at the 1993 Super Mario movie and how it could have been more successful if it could have had a strong digital marketing campaign. We discuss the missed opportunities and how a more targeted and creative digital campaign could have helped the movie reach a wider audience and generate more interest.Check out the trailer for the Super Mario Bros movie: https://www.youtube.com/watch?v=TnGl01FkMMo

Maddie Goerl and Alex Zito discuss the public relations nightmare that was the Kendall Jenner Pepsi commercial. Although Jenner and Pepsi had good intentions, the commercial seemingly used the Black Lives Matter movement as a secondary element that was inappropriately used. In this episode, Maddie discusses how celebrities and large corporations float above the rules and the backlash of a crisis like this. She also talks about the importance of research in public relations and how it can affect a company's campaign. Additionally, Alex talks about comparable campaign failures and some digital public relations tools companies can use to refine their story and ensure it suits their audience. The common theme with all of the companies is their lack of thoroughness when going through the ideation process of their campaign. At the end of the episode, Maddie and Alex review best practices for creating a campaign that appropriately and effectively reaches an audienceCheck out related resources below:Kendall Jenner Pepsi Ad:https://time.com/4726500/pepsi-ad-kendall-jenner/https://www.fridaythings.com/recent-posts/pepsi-commercial-kendall-jennerBurger King:https://www.usatoday.com/story/money/2021/03/08/burger-king-uk-under-fire-women-belong-kitchen-tweet/4627505001/https://twitter.com/BurgerKingUK/status/1369036021925638154Dove:https://www.cbc.ca/news/business/dove-ad-1.4347314

Welcome to the Way,Way, Back and Gone podcast where Cole Oswald and Jorden Shevel talk about how sports PR is changing for the better. We talk about new changes in the MLB, the buzz created around the NHL playoffs, and Virtual Reality in sports. Tune in for some fresh takes on how professional sports teams are building and growing their brand in a digital age.

In this episode of Tamra McMillion and Chong Chen, public relations majors, discuss the Stop Cop City protests in Atlanta, Georgia, and analyze the social media presence of the protesters and the City of Atlanta.Relevant Links -City of Atlanta press release - https://www.atlantaga.gov/Home/Components/News/News/14583/672?npage=2City of Atlanta, Instagram - https://www.instagram.com/cityofatlantaga/Semrush keyword search - https://www.semrush.com/analytics/keywordoverview/?q=Stop+Cop+City&db=usDefend the Atlanta Forest, Twitter - https://twitter.com/defendATLforest#copcity, TikTok

This podcast gives tips and tricks on the following:- Fake accounts- fake tarot readers- lies and fake crystal retailers-false advertisers-Scammers-websites to trust for accurate informationhttps://www.biddytarot.com/https://labyrinthos.co/

In this episode of The Music Sesh, Avery Savage, and Alexandra Austin talk about TikTok within the music industry. Throughout the podcast, Avery and Alex discuss how people find music today, what Tiktok is, examples of TikTok artists who’ve found fame on the app, and the public relations implementations of social media and the music industry. Today, most music is easily found on TikTok- which is a short-form video platform that people can share videos on. TikTok is one of the fastest growing platforms out there to date. Many musicians stream their music on other platforms too, but go to TikTok as a means to build up a following and truly promote promote their music to a fan base- both new and old. During the episode, Avery and Alex discuss artists who have risen to fame through TikTok. They talk about the artist Lil Nas X who rose to fame after posting himself singing “Old Town Road” on the platform. The two also discuss the band Honey Revenge and how TikTok has made the group blossom.Avery and Alex spend some time discussing the public relations implementations of TikTok within the music industry too. The two share information on how musicians can reach a wide audience as well as ways to increase awareness of a musicans brand. The two end with discussing TikTok’s recent ban and the ways in which this could harm musicans within the industry.

On this week’s episode, Maddie Majikas and Ethan Cohen are deep diving into the never-ending sea of cancel culture in the music industry. What started as a way to hold celebrities accountable for racist, misogynistic, or overall distasteful actions has spiraled into a phrase with seemingly no impact.In this episode we dissected three examples of cancel culture within the last year: Lizzy McAlpine’s controversial decision to tour with John Mayer, Chloe Baliey’s collaboration with Chris Brown, and Morgan Wallen’s racist language caught on video. We aim to understand these situations from a consumer’s perspective and as PR professionals.To learn more about what was covered in today’s podcast visit the links below.Lizzy McAlpine: 1:52https://twitter.com/LizzyMcAlpine/status/1619113562781421569?s=20 https://www.insider.com/lizzy-mcalpine-five-seconds-flat-interview-2022-11 Chris Brown and Chloe Bailey: 5:38https://www.nylon.com/entertainment/chloe-chris-browns-collaboration-controversy-explained Morgan Wallen: 9:18https://www.salon.com/2022/03/09/is-morgan-wallens-album-of-the-year-win-proof-that-cancel-culture-doesnt-exist/ https://www.insidehook.com/article/music/morgan-wallen-cancel-culture https://www.realclearpolitics.com/articles/2022/01/29/morgan_wallens_comeback_defies_cancel_culture_147117.html Find Us on social media!@maddiemajikas on Twitter and Instagram @ethanisangry on Twitter or @coh.ethan on Instagram

Description:In this episode of the Digital Public Relations Podcast, Trent and Yari discuss the best ways to brand yourself to potential employers through blogging, and give their opinions on the value of blogging through their own experiences.What was discussed:[0:45] Trent and Yari discuss their blogs, and how it relates to their future careers in Public Relations.[3:45] The importance of visuals and multimedia elements in blogs.[4:50] What is search engine optimization, and how can it help your blog?[6:30] The difficulties of maintaining a quality blog.[7:55] How to pick the right keywords for your blog.[9:20] How to manage copyrighted images and videos.[11:05] Is blogging a dead practice?Check Out our blogs:Yari's - Film Fem https://ysotomay.wixsite.com/film-femTrent's - Football Frenzy https://trentblackburn.weebly.comRelevant Links:https://www.moz.com

Grace and Macy discuss what exactly happened in East Palestine, Ohio and the impact it had on locals thus far. As an East Palestine native, Macy brings the inside scoop. After discussing what happened, the two take a dive into the digital presence of Norfolk Southern throughout the crisis, the lack of communication on social media during the critical first two weeks and the impact that has online.This episode examines both what and WHEN Norfolk Southern used social media to communicate with their public, along with the social media posts that occupied the topic's space in the time NS waited to post their statement. Take a look at the sources discussed in the episode:Norfolk Southern newsroom statement:https://nscorp.mediaroom.com/news-releases?item=123032First NS Instagram post since the crash:https://www.instagram.com/p/CoyIaAnu6p9/Three posts before the crisis: https://www.instagram.com/p/CoLSOhfsQMP/https://www.instagram.com/p/CoIRvfEMqBH/https://www.instagram.com/p/Cn4us4rvp1Q/Nick Drom TikTok:https://www.tiktok.com/@nickdrom/video/7197262870793473322?q=east%20palestine&t=1678937121389

Many of us have heard the phrase, "Just wait until you're in the real world,", but what comes in the time before that? Navigating through college can be hard for any college student, and in this episode of Digital Public relations, two current public relations students are here to help.

In this episode of Digital Public Relations, PR students Olivia Perry and Kayla Polansky dive deep into preparing you for the "real world" after college. Tune in to learn about interview tips and interview advice that Olivia and Kayla have received throughout their college careers. Plus, hear about tools that both students have used in their PR classes to amplify their skills!

Follow Olivia and Kayla on Instagram and LinkedIn: Instagram: https://www.instagram.com/olivia.perrry/ https://www.instagram.com/k.polansky/

LinkedIn: https://www.linkedin.com/in/olivia-perry2023/ https://www.linkedin.com/in/kaylapolansky/

Check out these articles to learn more: https://www.thebalancecareers.com/top-job-interview-tips-for-college-students-2059837 https://www.careerprofiles.info/college-job-interview-tips-dos-donts.html

On this episode of the Digital PR podcast, Serena and Alexus discuss one of the most infamous artists from the 20th century, Andy Warhol. We cover the creative’s life, controversies and his role in pop art culture, through the lenses of PR professionals.

Known as a “prophet of celebrity culture and the pioneer of the hands off business approach to art”, Andy is no stranger to the complexities of the limelight. Spending most of his career as an artist, film director and producer, he’s been noted as a prominent figure in the pop art movement. His work explored the relationship between artistic and sexual expression, along with his creativity in commercial illustration.

So sit back, relax and tune in as we discuss the unconventional life of Andy Warhol within the world of digital PR...

Follow us on Instagram and Linkedin!

Serena Shortridge LinkedIn: https:https://www.linkedin.com/in/sshortr/

Alexus Rayzer IG: @lexluther_ll https://www.instagram.com/lexluther_ll/ LinkedIn: https://www.linkedin.com/in/alexusrayzer/

Want to learn more about the unconventional life of Andy Warhol?

Check out these articles to learn more about pop art icon:

FarOut Magazine: https://faroutmagazine.co.uk/watch-andy-warhol-blow-job-short-film/
Medium: https://medium.com/@blouinartinfo/warhol-a-life-of-controversy-c5917d5cd2b8
Art Life: https://www.artlife.com/andy-warhols-top-10-paintings/#:~:text=Campbell's%20Soup%20Cans%20(1962),the%20company%20at%20the%20time.
Jasper52: https://www.jasper52.com/blog/why-andy-warhol-was-made-for-social-media/

As a PR professional, working with a celebrity is difficult and you must act quickly. Whenever celebrity drama occurs, the Internet is faster than you think. A public relations specialist needs to know how to effectively communicate so the celebrity's reputation and image remains in a positive light.

Watch the infamous slap: https://www.youtube.com/watch?v=myjEoDypUD8 Read the slap scoop: https://www.nytimes.com/2022/04/01/movies/oscars-will-smith-slap.html https://www.nytimes.com/2022/04/08/movies/will-smith-slap-academy.html https://www.nytimes.com/2022/03/30/movies/will-smith-chris-rock-slap-oscars.html

In this episode of the Digital Public Relations Podcast, Jessica, Brynne and Taiya dive into the controversial concept of cancel culture and how it poses a threat to us PR Pros. We talk about how social media plays a key role in the process of canceling someone, and how the opinions of others influence how we feel about certain situations.

When it comes to social media, news can spread like wildfire, especially when the news involves a prominent figure in society. Things can be blown out of proportion and next thing you know you are in full crisis mode. This is why public relation professionals have become even more important in this day and age, we always have a reputation to uphold.

We examine current issues surrounding cancel culture, and celebrities in the spotlight such as Joe Rogan and Will smith. We hope that by the end of this episode you will be able to determine… are these celebrities #canceled or #salvageable?

cancelculture #socialmedia #oscars #prindustry #canceled #crisiscommunications

Follow us on Instagram and Linkedin!

Brynne Mann IG: @brynnemann https://www.instagram.com/brynnemann/ LinkedIn: https://www.linkedin.com/in/brynnemann

Jessica Ames IG: @jessames_ https://www.instagram.com/jessames_/?hl=en LinkedIn: www.linkedin.com/in/jessica-ames-

Taiya Godwin IG: @taiyagodwin https://www.instagram.com/taiyagodwin/?hl=en LinkedIn:www.linkedin.com/in/taiya-godwin

Check out these articles to learn more about cancel culture, how PR Pros handle cancel culture and more information about the Will Smith Oscars scandal.

Cancel Culture: https://nypost.com/article/what-is-cancel-culture-breaking-down-the-toxic-online-trend/ PR Pros & Cancel Culture: https://progressions.prsa.org/index.php/2021/03/15/practicing-public-relations-in-the-age-of-cancel-culture/

On this episode of the Digital PR Podcast, Leah and Joyleah discuss one of Youtube’s most controversial influencers, Trishia Paytas (she/her, they/them). We cover the Youtuber’s social media controversies, especially the Frenemies Podcast debacle.

Before the fallout of the podcast, Paytas was involved in several online quarrels that led to a lot of bad publicity. One of those strifes was with influencer Ethan Klein; however, the pair was able to mend their relationship and then created the Frenemies Podcast. Leah and Joyleah discuss the rise and fall of the popular podcast and how it could have done wonders for Paytas’s brand.

Our host asks whether people care if influencers are unproblematic or do people just love the drama?

Check out these articles to learn more about the Frenemies drama:

https://www.insider.com/life-and-controversies-of-youtuber-trisha-paytas-2019-8#paytas-had-a-close-friendship-with-fellow-youtuber-shane-dawson-6

https://www.insider.com/frenemies-trisha-paytas-quit-ethan-klein-podcast-leaving-stepping-down-2021-6

https://thetab.com/uk/2021/06/17/trisha-paytas-cancelled-210648

https://www.insider.com/trisha-paytas-youtube-feud-did-dissociative-identity-disorder-2020-3

Harry Styles is known for his treasure-hunting or easter egg style of promotion. Styles won’t just come out and promote his album on his mainstream platforms, he lets fans figure out what’s coming next. Is this a good strategy or should he stick to traditional ways of promotion? Find out what two public relations students have to say about it in this episode.

In this episode of Digital Public Relations, Chloe and Yari take a closer look at Harry Styles’ PR and marketing tactics while promoting his two albums: Fine Line and Harry’s House. They dive into why these tactics work for Styles, the evolution of his strategy and their personal opinions of his style of public relations.

Follow us on IG and Linkedin: IG: @chloe_zofchak https://www.instagram.com/chloe_zofchak/ @yariliscrystal https://www.instagram.com/yariliscristal/

LinkedIn: Chloe Zofchak https://www.linkedin.com/in/chloe-zofchak/ Yarilis Sotomayor https://www.linkedin.com/in/yarilis-sotomayor-25b685222/

Check out these articles to learn more about Harry Styles’ marketing http://www.prssalb.com/blog/how-harry-styles-used-a-treasure-hunt-method-to-pull-the- most-viral-music-marketing-campaign-of-2019 https://blog.hollywoodbranded.com/how-harry-styles-has-utilized-unique-marketing-to-grow-his-fanbase

And of course… stream As it Was by Harry Styles

In this episode of Digital Public Relations, Haley and Niki take a deep dive into influencer marketing. We talk about influencers and certain things they do that compel us to like or what keeps us scrolling.

When it comes to Gen-Z, the best way to reach them is through influencers but not just any influencer. It has to be someone that has built a genuine relationship with their audience. The hyperconnectedness of Gen-Z demands more from influencers and brands to be authentic and transparent. Niki, a mid-sized fashion content creator, talks about her experience creating an authentic personal brand and how influencers inspired her.

We examine our favorite brands, such as SKIMS, that excel in influencer marketing and the influencers allowing those brands to stay relevant.

Follow us on IG and LinkedIn @nicolemarielew- https://www.instagram.com/nicolemarielew/ Nicole Lew- https://www.linkedin.com/in/nicole-lew/ @haleykisling- https://www.instagram.com/haleykisling/ HaleyKisling - https://www.linkedin.com/in/haleykisling/

Check out these great articles to learn more about influencer marketing https://www.businessofapps.com/data/tik-tok-statistics/ https://influencermarketinghub.com/influencer-marketing-for-generation-z/

Welcome!

Today's episode is about the nitty-gritty behind-the-scenes college drama nobody talks about. Whether you’re a college student, professor, or alumni, your fun stories and experiences are here!

Morgan Cummings and Natalia Hernandez Maceira tell college stories of the difficulties within romantic relationships and roommate relationships while in college. (It gets juicy!🌝)

Communication and honesty are the number one focus in Public Relations. Transitioning to college can be difficult for most newcomers because of the amount of self-navigation one has to experience on their own.

The first story comes from a first-year student in college whose hometown boyfriend won't let her breakup with him, even though she just concluded she's a lesbian. In contrast, the second story comes from an introvert in college paired to room with extroverts. This causes very awkward living situations for both parties. Listen to the whole audio and find out what we think!

Both stories, in the end, have to do with how to handle communication with others in your life. We hope you enjoy it!

Below are the links to the 2 Reddit stories:

https://www.reddit.com/r/AmItheAsshole/comments/sjqn8h/aita_for_not_letting_in_my_boyfriend_who_showed/?utm_source=share&utm_medium=web2x&context=3
https://www.reddit.com/r/introvert/comments/t43b93/living_with_extroverts_in_college_rant_thoughts/?utm_source=share&utm_medium=web2x&context=3

With the COVID-19 pandemic putting everyone indoors for the majority of 2020, began to watch online content more than ever. During this period, Twitch.tv, a live streaming website that had been around for just under a decade at this point, exploded in popularity.

In this episode of the Digital PR Podcast, co-hosts Ben Vrobel and Troy Heatwole discuss Twitch.tv, a popular live streaming platform that grew substantially over the COVID-19 pandemic. We start by sharing our experiences with the platform, then go into the history of twitch and how it grew into the livestreaming behemoth we know today. After that we go into the different campaigns that were hosted on twitch, and how successful they were and what that means to PR professionals.

Brands have been slow to incorporate live streaming into their arsenal of social media platforms, and those who are beginning to adapt are seeing huge success. Will brands begin to see Twitch as a mainstream platform? Tune into the Digital PR Podcast to find out!

Statistics on twitch views: https://www.statista.com/statistics/532338/twitch-viewing-frequency-usa/

Twitch data on engagement: https://twitchadvertising.tv/

Cashapp Uno Tournament Results: https://awario.com/blog/twitch-marketing-cases/#anchor3

Do the promotional materials displayed at predominantly white institutions portray a true visual representation of its student body?

In today’s episode of the Digital PR Podcast, hosts Cam Aloway and Chris Bright discuss the experience of being a marginalized student on-campus and the impact university marketing holds on the population. Beginning by sharing their experiences and discussing how they believe how the university can reach diverse groups of students. We challenge our audience by questioning if the marketing provided at PWIs offers an authentic representation compared to its reported student body.

In our discussion, we share the importance and urgency for institutions to develop intentional marketing strategies to better understand the diverse audience they want to reach. We encourage you to share your experiences and thoughts on how PWIs can be active changemakers and recruiters to marginalized students.

Check out Cam's and Chris' blogs to learn more about their passions: https://caloway1.wixsite.com/corner-of-justice and https://aminuteaboutmusic.wordpress.com/

For more information related to the enrollment status of marginalized communities: https://hechingerreport.org/report-finds-a-drop-in-black-enrollment-at-most-top-public-colleges-and-universities/

https://www.instagram.com/dearpwi/?utm_source=ig_embed&ig_rid=046a8d21-4877-45d9-9ddc-7187e5f5de9d

The city of Cleveland is well known for its sports teams and the loyal fan base behind them. Within the past few years, the city’s MLB team the Cleveland Indians had been receiving major backlash for the team’s name and its Native American reference.

The rebranding of the Cleveland Indians dates back to 2018 when the team announced they would stop using their signature Chief Wahoo logo. In the heat of the Black Lives Matter movement, the team announced its plans to completely change its name.

The team conducted more than 100 hours of interviews and received input from over 40,000 fans on what the new name should be. In the summer of 2021, they announced the new name of the Cleveland Guardians. The name is a direct connection to the iconic Cleveland landmark of the Hope Memorial Bridge.

Through this podcast, our hosts look into what has gone into the rebrand on a public relations standpoint and what we can learn from the brand.

Hosted by: Kenzie Johnston, Cari Tetlow and Madison Knaack

For more information on the rebranding of the Cleveland Guardians: https://ballparkdigest.com/2021/07/23/goodbye-indians-hello-cleveland-guardians/ https://www.washingtonpost.com/sports/2021/07/23/cleveland-guardians-mlb-name-change/ https://www.cbssports.com/mlb/news/cleveland-guardians-release-new-gear-rebrand-digital-and-social-media-platforms/

When Taylor Swift's music was sold out from underneath her, she was devastated. All of the lyrics that she wrote at 15 with her pen and paper were now under the ownership of popular manager Scooter Braun.

Upon learning this, Taylor Swift got to work and started re-recording these popular albums with each song title including "(Taylor's Version)" at the end. The re-recordings sound nearly identical to the original tracks with the exception of better production and a more mature voice.

On Nov. 19 of this year, Taylor re-released Red, her popular album originally released in 2012. This is the second album that Taylor re-recorded and re-released with new artwork giving her 100% ownership.

Taylor has utilized social media in such a strategic way to keep fans excited about an album that was originally released 10 years ago. Whether it's TikTok trends, Starbucks collaborations, or short films, Red (Taylor's Version) is the topic of conversation everywhere.

For more info on why Taylor Swift is re-releasing

https://mixdownmag.com.au/features/why-is-taylor-swift-re-recording-her-old-albums-and-what-does-it-mean-for-the-music-industry/

For more info on Taylor Swift's Red (Taylor's Version) promotion

https://www.cnn.com/2021/11/12/entertainment/taylor-swift-red-taylors-version-intl-scli/index.html

Stream Red (Taylor's Version)

https://open.spotify.com/album/6kZ42qRrzov54LcAk4onW9

Hosted by: Ashley Blood & Hannah Mayer

Whether we like it or not we are constantly being influenced by something. In today’s episode of the Digital PR Podcast, we dive deeper into how brand specifically targets their audience by implementing their own digital strategies.

We cover aspects of brand collaborations, the use of product placements, and how we as consumers notice these things. As we are constantly being influenced by something, we learn how these brands primarily make us a part of their target audience and how they keep up with current trends to establish more engaging content.

For more information: https://www.bustle.com/entertainment/hes-all-that-product-placement-pictures https://influencermarketinghub.com/influencer-marketing-tiktok-examples/

On Nov. 5, 2021, tragedy struck at Travis Scott’s AstroWorld festival. A violent crowd surge killed *nine victims and injured dozens more. In this episode, Megan and Olivia discuss what happened at the event, the discussions held on social media surrounding it and the implications for Scott and his PR team.

Public relations professionals must always have crisis plans in place, and this event presents a heavy challenge for Scott’s team, given that there has been violence at Scott concerts in the past. Our hosts look at the importance of crisis plans and things to be learned from this tragedy going forward. Continue the conversation on social about PR teams’ crisis management plans using the hashtag #PROnlineChat.

NY Times Article - “Crowd Surge at Travis Scott Concert Leaves at Least 8 Dead” Forbes Article - “8 Early Crisis Management Lessons for the Travis Scott Concert Tragedy”

*There were nine casualties at the time we recorded this episode; NPR stated Sunday that the death toll has risen to 10.

Britney Spears is one of the world largest celebrities. On this episode of the Digital Public Relations podcast, learn how her fans were the ones to fight for Britney's freedom of her 2008 conservatorship through the power of social media.

Britney Spears grew up in the eyes of the media and her life has been a product of this. Through her, we can learn the impact media has on individuals and public perception, and see how social media has given everyone the power to invoke change.

Through the use of social media, fans led the #FreeBritney movement, raising awareness of the celebrity's conservatorship, resulting in the pop-star's ability to speak out against it.

Continue to fight for Britney by using the #FreeBritney on social media. Continue the discussion of social media and digital public relations with this podcast by using #PRonlinechat.

Hosted by Camryn Stephens & Zach Zdanowicz

Listen to Britney's Gram #FreeBritney podcast episode here:

https://britneysinstagram.libsyn.com/75-freebritney

For more information on the #FreeBritney movement, visit:

https://www.billboard.com/articles/news/9445049/free-britney-spears-movement-started/

https://www.rollingstone.com/feature/freebritney-britney-spears-legal-829246/?sub_action=logged_in

About BnL Reviews: We are Branden Townes & Lindsey Vlasic. We are both senior public relations majors. BnL was created on our YouTube channel where we post videos of reactions and vlogs. On our podcast, we discuss everything and anything music related.

In this episode: Taylor Swift is one of the most known record-breaking artist in the music industry. She's set the bar for artists to incorporate numerous trends for their careers. In this episode, BnL dives into Taylor Swift's social media strategies with her album/single announcements, listening to online conversations, and starting a trend for future artists.

More information about Taylor Swift's Social Media Strategies: https://www.nerdsandbeyond.com/2021/10/22/taylor-swift-drops-new-red-taylors-version-merch/ https://www.vanityfair.com/hollywood/2014/10/taylor-swift-1989-secret-sessions-video https://www.hollywoodreporter.com/news/music-news/taylor-swift-seems-hint-at-723213/

If you like what you've heard, you can follow BnL Reviews on Youtube or on Instagram!

YouTube: https://www.youtube.com/channel/UC6xVu8IeeZm53BsT4luqr0Q Instagram: https://www.instagram.com/bnlreviews/

Hosted by: Branden Townes & Lindsey Vlasic

About

This podcast is a part of the Digital Public Relations Class Podcast. We are students learning how to showcase our work and promote our personal brand. Through the Digital PR class podcast, we are able to express our passions while learning how to navigate various PR tools.

If you’re a sports fanatic looking to support women in sports, Sideline Talk is for you. Hosted by Kent State University senior public relations students Izzy Stewart and Pilar Lewis, Sideline Talk focuses on pointing out the misrepresentation of female athletes and the lack of recognition in women’s sports.

In this episode:

Izzy and Pilar dive into the lack of media coverage in women’s sports, including their own personal experiences as female athletes. With only 4% of sports media coverage granted to female athletes, the two dissect the problem and how it can be fixed. From specific sports campaigns to efforts being made by professional female athletes, this episode sheds light on how prominent of an issue this has always been and continues to be.

For more on Sideline Talk, visit https://ladiesletstalksports.weebly.com and https://gametimeactivism.weebly.com and subscribe to our blogs.

For additional information and resources, visit:

TOGETHXER - https://togethxr.com The Women’s Sports Foundation - https://www.womenssportsfoundation.org The Female Athlete Movement - https://femaleathletemovement.com Just Women’s Sports - https://justwomenssports.com

HOSTED BY: Izzy Stewart and Pilar Lewis

In this episode, hosts Ian and Austin discuss Facebook and the various ethical complaints the company has recently received. Past and present employees have come forward to say that Facebook is more concerned with profit and growth than safety and responsibility. People have quit due to these problems and many more have been directly affected by Facebook's lack of moderation and desire for expansion.

Ian and Austin also talk about how the general population uses Facebook, social media in general, how public relations professionals use digital media, how online privacy affects everyone and more.

More information on the leaks: https://nymag.com/intelligencer/2021/10/what-was-leaked-in-the-facebook-papers.html https://www.theatlantic.com/ideas/archive/2021/10/facebook-papers-democracy-election-zuckerberg/620478/ https://www.nbcnews.com/tech/tech-news/facebook-whistleblower-documents-detail-deep-look-facebook-rcna3580

Your hosts Kandra Hill and Theresa Lovrak are ‘Keeping Up With the Kardashian’s’ as Khloe’s PR team is ‘keeping up’ with the distribution of an unfiltered photo. Is this just an over reaction to one unfavorable picture or could this cause a devastating blow to the Kardashian brand?

Resources: https://www.today.com/tmrw/fans-love-unedited-bikini-pic-khloe-kardashian-so-why-it-t214267 https://screenrant.com/kuwtk-khloe-kardashian-photoshopped-picture-publicist-fan-reaction/ https://twitter.com/KosmeticKrys/status/1379765702345826310?s=20 https://www.google.com/url?q=https://www.instagram.com/p/CNY29zthNif/?utm_source%3Dig_web_copy_link&sa=D&source=editors&ust=1619114213701000&usg=AOvVaw3nSaAbNkDvVkKGY_bx5oSd

Jude Anderson runs a photography business that she started on her own and has built a strong business with a large clientele. The podcast talks about how she got started, what the business entails and how she markets herself in this digital age. She started with a lot of marketing skills that have helped her with starting and growing her business.

For those who do not know boudoir photos are tasteful pictures of women in lingerie that are done artistically and put in a nice album or wall art. She also does family portraits and weddings with all three being an option on her company's website.

She has over 1,500 hundred friend on her personal Facebook page. Her Boudoir Group page for her business has 1.4 thousand members and her other page for all the other photography options has over two thousand followers. She talks about how a good product matters and reviews can hurt or help. Her clients, if happy, can do most of the marketing for her business as she relies on word of mouth.

Links to Lovely Ink Creative pages https://www.facebook.com/groups/2667158910007415 https://www.facebook.com/LovelyInkCreative https://lovelyinkcreative.com/

In this episode, Digital Public Relations students Zoe Blank and Jessica Cobb discuss social media influencer marketing on Instagram.

Over the last decade, we’ve seen enormous growth in social media, and brands worldwide have begun partnering with influencers to help market their products. In this week’s episode, our hosts take a closer look at the various marketing strategies used by influencers on Instagram. They dive into what this growth means for PR professionals and what role social media influencer marketing plays in the digital PR space.

The purpose of this episode is to highlight how brands can utilize various influencer marketing strategies, and the expected growth of social media influencer marketing in the future of digital PR.

Check out these resources to learn more: https://www.vividcandi.com/kylie-jenner-influencer-marketing-brands/ https://www.forbes.com/sites/katetalbot/2018/07/24/5-social-media-lessons-to-learn-from-kylie-jenner/?sh=67372c141677 https://www.prdaily.com/how-to-approach-influencer-marketing-through-a-pr-lens/ https://www.grouphigh.com/blog/every-brand-include-social-influencers-pr-strategy/

In today’s episode, Digital PR students and hosts Andrew, Griffin and Ray talk social media and musicians.

Over the last decade, musicians have come to use social media to take advantage of trends, collaborate with influencers and become influencers themselves. Our hosts reflect on some of the past successes and failures of musicians using social media from the widely successful 2016 Mannequin Challenge to Rita Ora’s 2014 failed attempt at a viral tweet on Halloween. What can we learn about PR professionals about viral trends, working with influencers, and how artists become influencers themselves? The hosts explore these questions and more.

Also in this episode, the hosts discuss how musicians have come to use social media during the pandemic. Virality and influencers are becoming increasingly important, particularly with the almost complete shutdown of live concerts and events for over a year in the United States and many other countries. From going viral on TikTok to “live concerts” on Twitch and video games, there’s been a lot of development and changes in how artists can share their music and keep themselves connected with their fans. Will these changes be permanent or are they temporary?

Further Reading:

https://ledgernote.com/blog/interesting/stupid-music-publicity-stunts/ https://web.archive.org/web/20201116100547/https://s3-us-west-2.amazonaws.com/edmprod-limited/viralcasestudies.pdf https://www.questionpro.com/blog/consumers-trust-influencers-celebrities/

In this episode, Zaria Moore and Kimmy Daniels discuss the current social media impact of Instagram. This app is favored amongst millennials and Gen Z. As it serves to be a popular social media application, businesses are capitalizing on this channel to promote content. However, this app is notorious for editing pictures that can distort one’s image. In this episode, we dissect the long-standing effects Instagram has on public relations practitioners. Marketing on Instagram has become widespread for any type of business. The issue that arises from this is the question of real versus fake. If a company hires a brand ambassador to sell their product, but the user is fake, the company is painted in a negative light. Our episode contains real-life examples of this type of experience. We also discuss Instagram removing likes from posts and how that impacts both the influencer model as well as how individuals use Instagram. Is Instagram’s target audience leaving because of this reason? We dive deeper into all of the possible reasons as to why this may be and how to optimize your Instagram feed to best suit your needs.

Here are some links that helped guide our conversation: https://www.businessinsider.com/instagram-influencers-removing-likes-impact-2019-9 https://www.businessinsider.com/instagram-removing-likes-what-it-will-look-like-2019-11 https://www.vox.com/the-goods/2019/12/2/20983760/instagram-removing-likes-authenticity

In this episode, our hosts Ashley Torres, and Ciana White speak with TikTok creator Matthew Wurnig, who went viral after creating 50 Dates 50 States. When the first COVID-19 lockdown began in March 2020, most people learned how to bake banana bread. Matt, on the other hand, got the idea to go on a virtual date with a girl from every state. Along the way, he documented his journey on TikTok, where he’s developed his following to over 100,000 followers and amassed millions of views and likes. He talks to our hosts about his transition, personal branding, obtaining sponsorships, the TikTok algorithm, and where he plans on taking 50 Dates and 50 States.

Follow Matthew’s journey on social media: https://www.instagram.com/matthewwurnig/ https://www.tiktok.com/@50dates50states?lang=en https://www.facebook.com/50dates50states https://www.youtube.com/channel/UCvW2kNSpF_PjPUI6-3eaN4A https://50dates50states.com/

In this week's episode, Digital PR students Emily Powell and Sierra Campbell will be talking about the impact social media can have on mental health in the workplace.

Our hosts discuss how social media can negatively impact mental health in a professional environment, specifically looking at PR practitioners and working in social media. They also dive into the topic of new and upcoming social media platforms and trends, and how as fun as they can be at times, PR practitioners may feel pressured to constantly be up-to-date on the latest internet trends and platforms. This episode also talks about making sure to take a step back and allowing yourself time to “log off” if you are suffering with mental health problems that could be influenced by time spent on social media.

The goal of this episode was to create real, raw and relatable content for other PR professionals who may be having the same thoughts or struggling in the workplace.

Check out this insightful article that talks about managing your mental health while working in social media:

https://sproutsocial.com/insights/mental-health-for-social-marketers/

If you or someone you know is struggling with mental health or thoughts of depression, anxiety or suicide, please call 1-800-950-6264 or text MHA to 741741.

In this episode, Digital PR students Linden Miller and Jessica Urig will analyze the trend to make Instagram casual again and how the COVID-19 pandemic has affected this trend. Throughout this podcast, Miller and Urig discuss unspoken Instagram rules, TikTok's rise to fame compared to Instagram's, and the debate over whether a separate social media app should be made for large businesses.

The students will also reveal positive and negative examples of influencers on Instagram, as well as examples of brands successfully using the pandemic to assist their major audiences.

Helpful external resources that support the material found in this podcast include the following blog articles: --https://www.hercampus.com/school/wake-forest/can-we-please-make-instagram-casual-again --https://www.kalypsoapp.co/blog/20-crazy-tiktok-stats-you-need-to-know-in-2020

Today we'll be looking at how to optimize an online presence for the opportunities that the holiday season brings! We'll be looking at this optimization and how it relates to social media sights such as Twitter, Instagram, and Facebook.

On top of that, we'll point out some best practices for blogging and web design and show how they work towards capturing the opportunity that the holidays bring.

Bonus Article: https://www.pfizer.com/news/hot-topics/how_to_take_care_of_yourself_and_stay_connected_while_social_distancing

In this episode, Aaron and Riley discuss traveling during the COVID-19 pandemic. There’s no doubt the travel industry has faced major challenges over the past year. This week’s podcast covers how the travel industry has been adapting and how it is communicating and using PR tactics to reach the public.

In this episode, we’ll dive deeper into some of our travel experiences this year and what trends we’ve seen happening in the tourism industry. We talk more about the importance of companies communicating regulations and being transparent about their policies. We discuss how travel companies are utilizing social media to communicate with customers in real-time and other digital tactics, like virtual reality and live streaming, they have adopted to stay relevant during this time.

Check out these resources to learn more: https://rturne26.wixsite.com/backyardexplorer https://www.prnewswire.com/news-releases/how-covid-19-changed-travel-3-surprising-trends-revealed-301102387.html https://www.provokemedia.com/latest/article/covid-19-what-it-means-for-travel-pr https://marketing.sfgate.com/blog/tourism-marketing-trends https://thepointsguy.com/guide/travel-changed-coronavirus/

Travel #TravelingduringCOVID #PRonlinechat #Travelsafety #Tourismindustry #TravelPR

DigitalPR

Introductions Katia Rodriguez Public relation major from Chicago. I am the Director of Communication and Marketing for Undergraduate Student Government as well as the President of the Spanish and Latino Student Association at Kent State University. Arianna Public relations major from Pittsburgh area. I am the Special Events Coordinator for Kent State’s chapter of PRSSA Topic: TikTok Algorithm and the For You Page How would you explain the For You Page on Tiktok? Katia The first page people see on the app. Endless scrolling of videos that pertain to you Entails user interaction Hashtags Commenting Arianna First page to be seen A feed that is made specifically for you to enjoy a better experience Can interact with viewers and creators in real time https://blog.hootsuite.com/tiktok-algorithm/

What does your for you page look like? Katia Very liberal - political humor Trending dances Food Tiktok - Prison Tiktok Twist candles The wiggies Nostalgic History Arianna Mental health awareness Extremely liberal Feminist movements Black Lives Matter Related to books I read Funny Trending dances/jokes Myers Briggs Personality(I’m ENFP-T:)) How can you work the algorithm to your favor? Did you personally like Tiktok before you figured out how to work the algorithm? Katia: Personally took me a little bit to like my for you page Got a lot of Charli and Addison at first and was not for me Did not get how people were obsessed with it until I took more time to figure out the algorithm Arianna: I had to kind of cheat the system to get exactly what I wanted Got a lot of feed from tik toks my friends would send me Did not understand the app and thought it was silly at first Favorite part of the app outside of the for you page? Katia: I love the comments Arianna: I love the reactions from everyone in the comments and being able to relate to other viewers in real time Do you think Reels will take over TikTok? No because Reels incorporate mostly Tik Toks today

https://newsroom.tiktok.com/en-us/how-tiktok-recommends-videos-for-you

How do you think Tik Tok has brought the world closer during the pandemic?

The world has felt pretty isolates Loss of communication and outreach to other people Young adults losing social interaction Do you think other apps will adopt aspects of Tik Tok? In order to relate they should collab Learn from the algorithms

In this episode Emily and Celetre discuss Tiktok and why business should have their own profile.

We will look at the influencers already showing success on the platform. We will talk about trends that worked for companies. We talk about the good and the bad

We will discuss already successful business accounts. Talk about trends on TikTok and how different brands can create content on the platform. We will also learn is Celetre is going to download and keep TikTok since she has never used the platform before.

Learn more from these resources: https://www.socialmediaexaminer.com/4-ways-to-use-tiktok-business/ https://www.omnicoreagency.com/tiktok-statistics/#:~:text=TikTok%20Demographics,26%25%20between%2018%20and%2024.&text=TikTok%20users%20spend%20an%20average,per%20day%20on%20the%20app. https://www.businessofapps.com/data/tik-tok-statistics/ https://influencermarketinghub.com/tiktok-trends-2020/

In this episode, Hailey and Sydney discuss just a few of the many trends YouTube influencers use every day.

We cover YouTube facts first and talk about how used the platform if on a daily basis. YouTube is used heavily in the influencer world and marketing obviously has become another huge factor on the platform.

We’re sure you’ve all heard of David Dobrik, one of the most known YouTubers and influencers today. We dive more into the specific trends and marketing plans he uses. The measures he has taken and continue to take have been extremely successful and led him to now having a net worth of over 30 million.

Another influencer we cover is Emma Chamberlain. Emma, who is only 19 years old, started from making DIY videos on YouTube. Follow along with us as we discuss her journey through becoming a YouTuber and her tacts used that led her to success.

We hope this episode is able to show you the different trends and marketing ideas to incorporate in your professional or everyday lives!

Also, enjoy us saying, “I wish that were me,” way too many times. Yes, we are jealous.

Resources: https://www.youtube.com/c/DavidDobrik https://naibuzz.com/much-money-david-dobrik-makes-youtube/ https://www.youtube.com/channel/UC78cxCAcp7JfQPgKxYdyGrg https://www.vox.com/the-goods/2020/9/29/21492270/emma-chamberlain-youtube-coffee

Hey, listeners! Hannah and Lea here. This podcast is an interview with an editor from North Coast Media, a trade magazine publisher in Cleveland, OH.

We reached out to Heather Gooch to get the inside scoop on how public relations professionals can better communicate and connect with other people outside of our industry.

We chose someone that was not a public relations specialist to get a better understanding of what is expected from public relations professionals from a different perspective. Heather works closely with both a digital team in her industry as well as public relations firms and corporate public relations specialists outside of her company.

We learned about some useful social media posting tools, ways to grab the attention of a journalist and what to avoid doing in the corporate world. Heather was able to give us real examples and go through her experiences working with public relations specialists.

This is our first ever podcast and we are so excited to share it with you. We hope you will stay tuned for more!

To give you some resources, check out these links: northcoastmedia.net/ mention.com/en/blog/pr-tools/ muckrack.com/blog/2019/01/08/ar…embargoes-relevant

On this episode of B & B: Food For Thought, Bridget and Brady dwell into fun, fancy, digital food trends and everything you need to know about building up a food community.

Our hosts discuss influencers and how they represent their personal brand or the company, and whether they are concerned with content creation or metrics. They also take a long dive into TikTok as a new platform for food influencers and how their success translates over to other social media platforms. Bridget shares her experience as a food blogger (@bridgetlikestoeat on Instagram), how community is created through Thanksgiving and shared interests, and how influencers create community through food. By the end of this podcast, you will probably be starving for some munchies and that is exactly what we hoped for!

Check out some articles and videos to learn more about food blogging and food influencers:

https://www.youtube.com/channel/UCbpMy0Fg74eXXkvxJrtEn3w https://www.gordonramsay.com/ https://www.stellarising.com/blog/infographic-the-impact-of-food-bloggers https://mediakix.com/blog/best-food-youtubers-channels-cooking/

This week on the digital PR Podcast, we will be discussing influencers. We are not just discussing any influencers though, we will be telling you about brands that use influencers in an innovative way! Influencers are extremely important in today's world of PR. Influencers can drive new customers to a brand and make people think about a brand in a different way. Influencers hold a lot of power. One brand we will be discussing is Gymshark. Gymshark sponsors a ton of gym-goers, but one athlete became extremely popular. Whitney Simmons is huge in the fitness world and has been with Gymshark for years. She grew in popularity as Gymshark did. In fact, Gymshark came out with two entire collections based on her. You do not see many brands doing that. She is so well liked in the Gymshark space that they used her likeness to create a collection. We also talk about Patagonia. Patagonia uses their influencers to promote their clothing. However, they also use their influencers to promote social movements which are unique. Many brands are coming up with new ways to use influencers to increase awareness. We are excited to discuss that with you all today.

Research: https://influencermarketinghub.com https://www.instagram.com/patagonia/?hl=en https://www.bbc.co.uk/newsround/49124484

In this episode of the Digital PR Podcast, Katie, Lauryn and Sam delve into the topic of authentic brand advocacy. We talk about how social media has really set apart brands that are authentic advocates versus brands that may be jumping on the bandwagon.

We discuss popular brands that are B-Corporations and how these companies prioritize a triple bottom line of people, purpose and profit. Each B-Corporation is scored out of 200 in five different impact areas being governance, workers, community, environment and customers. A certification can be granted to organizations in many different industries. Some of the popular B-Corporations we mention include Ben & Jerry’s, Patagonia, Klean Kanteen, S’well and Athleta. We also talk about brands that are not B-Corps such as H&M and Whole Foods that hopped on the social justice bandwagon, yet fell short.

Companies need to be authentic and transparent with their consumers more now than ever since the new generation, Generation Z, wants to support brands that stand behind ethics and morals. Social media has put a spotlight on brands who advocate for causes, and we believe other brands will follow by example. It’s not just a trend, it’s a new way of doing business.

For more on B-Corporations, check out https://bcorporation.net/

In this episode of the Digital PR podcast, we talked about how Aerie has paved the way for the body positivity movement. We talk about how Aerie got its boost in the digital world that set them apart from their competitors and changed consumers’ expectations.

We discuss the #AerieReal campaign launched in 2014 when Aerie stopped retouching their models' images to show their authentic selves. Aerie Real began as a social media campaign to encourage women to post their untouched, unfiltered photos of themselves and use #AerieReal. We talk about the impact that this campaign had on us at the age of 15 when we started to get into the social media world.

The Aerie Real campaign opened the door to grow their social media influencers. Aerie has two different types of influencers, the Aerie Ambassadors and the Aerie Role Models. Both of these influencers are diverse groups of women that demonstrate an authentic view of body positivity. We talk through the differences in these two groups of influencers and how these influencers impact the digital world differently, and our personal experiences with Aerie’s influencers. We talk about the body positivity movement as a social issue. Is Generation Z the reason we are pushing for this change? How does social media play a role in that?

Aerie was one of the first brands to hop on the body inclusive movement, making other brands follow suit. We discuss how Gymshark, previously stereotyped as a “gym rat” brand, has made several steps in the right direction to break that stereotype. We also talk about Victoria’s Secret and how, as one of Aerie’s biggest competitors, they lack body inclusivity. We share our experiences of how body-positive brands affect us as consumers, as well as people. The future of the body positivity movement is unknown, but we share our predictions on where this issue is headed and what we hope to see of it in the future.

Resources for further reading: https://www.instagram.com/aerie/ https://www.cnbc.com/2018/06/22/aerie-is-a-standout-with-body-positive-ads-and-real-models.html https://levick.com/blog/brand/marketing-women-aerie

Gymshark's viral photo: the body confidence influencer behind it: https://www.cosmopolitan.com/uk/body/health/a34071513/gymshark-model-nelly-london-picture-body-confidence-influencer/

In this podcast, Public Relations students Nathan Mehring and Rhonda Baldwin discuss how influencers are faring during the Coronavirus Crisis.

First, Rhonda explains her grad-student project focuses on nano-influencers, so she authority on the subject. Look out for Rhonda's project on her social media (rhonda_denise1 on Insta), but in the meantime, here's some more information on nano-influencers: https://mediakix.com/blog/what-are-nano-influencers/

After discussing her project, Rhonda and Nathan go into the current state of influencers amid the Coronavirus crisis. Sales are down, which means money spent on online advertisement is down. This means influencers, who rely on this ad money, are struggling to make money - or at least some of them are. Travel influencers lost many opportunities, but, as Rhonda made the case for, other influencers are thriving.

Some influencers are thriving because of their resourcefulness (making diverse content), while others are essential to spreading health information. This is often where governments rely on influencers; however, all influencers during this time have to make sure they are being responsible. Nathan brought up the example of one who was not, because she put lives at-risk by traveling with her family while having the virus (more details on her story here: https://www.wired.com/story/coronavirus-covid-19-influencers/).

Lastly, they discussed the future of influencers. They both have optimism that influencers will thrive after this is over, but no one really knows what will happen. Will popular influencers continue to be relevant? Will they become irrelevant? Will nano-influencers take over the market instead? You just need to keep an eye on the trends.

Here's where some of the statistics used in the episode can be found: https://www.chiefmarketer.com/majority-marketers-use-influencers-survey/ https://influencermarketinghub.com/coronavirus-marketing-ad-spend-report/ https://www.latimes.com/entertainment-arts/business/story/2020-04-17/coronavirus-has-wiped-out-these-influencers-brand-deals-but-are-finding-new-ways-to-engage-online

Here's some resources for further reading on the subject: https://insights.digitalmediasolutions.com/social-media/influencer-marketing-krasinski-covid19 https://www.vice.com/en_asia/article/5dmvzz/coronavirus-social-media-influencers-effect https://wwd.com/business-news/media/influencers-coronavirus-escape-social-media-1203550224/ https://www.vanityfair.com/style/2020/04/influencers-coronavirus-arielle-charnas-escape-new-york https://www.cnbc.com/2020/04/21/how-influencers-have-adapted-to-the-coronavirus-lockdown.html https://www.thedailybeast.com/how-influencers-are-milking-the-coronavirus-for-clout-and-money https://www.cnbc.com/2020/04/10/coronavirus-instagram-influencers-try-to-slow-covid-19-spread.html

Wash your hands everyone!

Jade, Caroline and Libby pay tribute to Earth Day. They discuss companies who use best practices to be sustainable and include that in there public relations and brand reputation. Additionally, they discuss companies who don't use best practices in sustainability and ways they could improve this through digital PR strategies.

Lastly, the three talk about the importance of social media influencers speaking out against PR boxes being environmentally bad. The girls finish the podcast talking about there generation and ways they can individually contribute to the environment, especially when considering PR. Oh and enjoy the beginning blooper and joy of technology!

The following is a piece written about one of the companies we talk about with best practices in the environment, Patagonia: https://goodonyou.eco/how-ethical-is-patagonia/

Bel and Bryan look at Whole Foods' blog to find out how it helps their consumers, their brand and the business. To start, there are many ways a blog can help any business. Blogs create organic content that helps you tailor the audience you bring to your website, build trust with consumers, build traffic to your website and most importantly helps your website's search engine optimization. New page URLs rank you higher on Google's search results as the search engine has more information about your website to sift through and lead consumers to.

Whole Foods' blog does a great job of making organic content their consumers will want to click on. They take problems consumers have brought to their attention and answer questions they might have. This is solving the problem and engaging the consumer in a fun way. They're also reaching potential consumers with targeted content. Blog posts like their food guides provide content tailored for their audience like vegan cheese and 9 ways to add plants to your routine.

Links: Why Business Blogging Works - https://blog.hubspot.com/marketing/why-business-blogging-works

Whole Foods blog - https://www.wholefoodsmarket.com/tips-and-ideas/archive/

The truth about farmed salmon - https://www.wholefoodsmarket.com/tips-and-ideas/archive/truth-about-farmed-salmon-whole-foods-market

How to Not Kill Your Succulent - https://www.wholefoodsmarket.com/departments/floral/how-to-care-for-your-succulant

Food Guides - https://www.wholefoodsmarket.com/tips-and-ideas/food-guides

9 Ways to Add Plants to Your Routine - https://www.wholefoodsmarket.com/tips-and-ideas/how-to-eat-more-plants

Vegan Cheese - https://www.wholefoodsmarket.com/tips-and-ideas/archive/fine-vegan-cheese

Vegan Beauty Products - https://www.wholefoodsmarket.com/tips-and-ideas/archive/try-our-top-10-vegan-beauty-products

COVID-19 has impacted our lives in a million ways; in this podcast, Maddie and Sophia talk about its impact on social media and the digital realm. With "non-essential" employees working from home, many social media moderators are off the clock and leaving monitoring to automated systems. We ask ourselves, "is fake news and misinformation slipping through the cracks?". We delve deep into what this human absence means for users and brands.

Check out some of these articles to learn more: https://www.vox.com/recode/2020/3/17/21183557/coronavirus-youtube-facebook-twitter-social-media https://www.washingtonpost.com/technology/2020/03/23/facebook-moderators-coronavirus/ https://www.wired.com/story/coronavirus-social-media-automated-content-moderation/

In this episode, Sara and Jake are quarantined like everyone else in the world and have been spending too much time on Instagram Live watching celebrities and musicians to keep them busy. Instagram has always been a hub for engagement for artists, but while everyone is stuck at home and sitting on their phones, it's created an opportunity to bring people together in a unique fashion. Artists are playing their own music, holding fan Q&A's, and even holding #ClubQuarantine and partying with Instagram followers like DJ D-Nice.

When Dwayne "The Rock" Johnson is jumping on the trend, you know that it's something that people should be paying attention to. The Rock is just one of many celebs taking advantage of their time at some to engage with his fans and look how big that French Toast is! How should musicians and other artists take advantage of this unique time to connect with their fans? What are some best practices happening now? What are some things that maybe should be left alone for now? SHOULD YOU BE CHARGING MONEY DURING A PANDEMIC!? Find out on our episode!

Link to Rock story: https://www.cnn.com/2020/03/30/entertainment/dwayne-johnson-instagram-live/index.html

Link to DJ D-Nice story: https://variety.com/2020/music/news/dj-d-nice-club-quarantine-rihanna-michelle-obama-interview-1203541666/

Some organizations have social media ads that tend to get people to visit their website, but have different messages on the website compared to the ad. Just Fab, Shoe Dazzle and Fabletics are few examples of such brands. Even though they have concise messaging now, the damage to brand trust has already been done. Not every organization is lucky to get away with misleading SM ads; Fenty faced a lawsuit for such an act. https://www.nytimes.com/2020/02/11/business/rihannas-savage-x-fenty-deceptive-marketing.html

Lexi and Erica dive into the hit reality T.V. show The Bachelor. They cover everything from the show's audience acting as a "silent producer" to the world of Bachelor influencers.

The Bachelor has gained a large fanbase over the past 18 years with growing hashtags of #BachelorNation and #BacheloretteNation. Twitter has become a huge factor into the Bachelor world with current and past cast members tweeting their thoughts on the show and its leads. Fans of the show are constantly using hashtags and engaging with the Bachelor community every Monday night when the show airs.

The Bachelor has also dipped into the influencer world, with some contestants constantly in question for coming onto the show just to build their own personal brand. If you go far enough into the season, you're almost guaranteed to gain thousands, maybe even millions, of followers and sponsorships from brands. Lexi and Erica dig deeper into how these new-found influencers navigate life post-Bachelor world.

Lastly, Lexi and Erica discuss the growing popularity of podcasts. Contestants or even previous leads of the show likely go on to create their own podcast, some even being nominated for People's Choice Awards.

A couple weeks ago, Kobe Bryant and 9 others tragically passed away in a helicopter accident. It took the world by storm and affected almost everyone in different ways. This podcast covers how brands and PR professionals can find those massively impactful people to become the face of their brand through things like Q-scores or social media followers. On the other hand, we ask the question of "could a brand have that big of an impact on society?" We debate and think about this question regarding the existing companies, and how upcoming businesses could learn from them.

Wonky dance moves, dramatic breakup stories, trendy new music artists, weight loss journeys and vibe checks. This is not a usual mash-up of content you’d create or expect to see on a platform. But for the newest social media craze known as TikTok, this is the content viewers seek. On this podcast, Macy and Kody chat about all you need to know on the latest TikTok trends, the ins and outs of the Hype House and how the algorithm and digital strategies of this on-the-rise platform work.

For more background on TikTok, visit these websites: https://www.tiktok.com/en/ http://www.kentwired.com/latest_updates/article_ef48ab06-4c6f-11ea-adc9-73b8bbc64c4c.html https://ohhkody.com/2020/01/29/tiktok-newsocialmedia/ https://nationalpost.com/life/everything-you-need-to-know-about-tiktok

Brianna and Jaret will be discussing today's political landscape and how it relates to the digital world of social media. Brianna and Jaret discuss the appropriate times to respond to haters and trolls as well as how politicians are using social media to relate to voters. For the average everyday user, social media can be a great leisure activity to interact with your interests. But for politicians, they need to be smart and savvy with how they utilize their posts, while also remaining relevant and light hearted. The Internet can be an overwhelming platform for anyone, but politicians need to be especially smart about how they utilize it.

https://californiaglobe.com/section-2/recall-effort-against-governor-newsom-gains-national-and-international-exposure/

https://twitter.com/AOC?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

https://www.cnn.com/2018/11/12/entertainment/dan-crenshaw-saturday-night-live/index.html

https://www.nytimes.com/2018/12/18/nyregion/kevin-parker-suicide-twitter-giove.html

https://twitter.com/senatorparker?lang=en

This week we discussed the pre-gaming of Thanksgiving and how Black Friday has caused digital uproar and the downfall and meaning behind Thanksgiving compared to other holidays. Learn about Thanksgiving's brand and how it's being overshadowed by social media and the public's desire to shop for a good deal. Check out the links below to dive deeper into the content we discuss.

https://www.macys.com/social/parade/ https://www.history.com/news/whats-the-real-history-of-black-friday

Jennifer Aniston recently joined Instagram, setting a Guinness World Record by becoming the fastest Instagram account to reach 1 million followers at five hours and 16 minutes and 8.6 million followers in less than 24 hours. She joined Instagram with the perfect first post, causing a ripple effect. Listen to learn more!

Check out Jennifer's Instagram post here: https://www.instagram.com/p/B3o8vWDhlOh/?igshid=hpoolsfkhfg2

Check us out on Twitter: https://twitter.com/olivia_boris https://twitter.com/vanessagres

Jill Golden and Jess Skitzki discuss newsjacking and how it can be great PR for a brand, or a terrible mistake if not executed properly. We discuss some well-known brands including Dunkin Donuts, Kit Kat and KFC and their newsjacking successes with popular events and social trends including the Royal Wedding, the gold and white dress and the Area 51 raid. We also share some feelings on one brand that made quite the mistake when creating a newsjacking tweet. We share some insights on the best way to newsjack for your brand from the book The New Rules of Marketing and PR by David Meerman Scott.

At 1:00 we start by briefly defining newsjacking and what it actually is.

At 1:16 we discuss the Royal Wedding and how some brands used this huge event to newsjack, such as KFC creating a new chicken bucket design and Dunkin Donuts creating a new donut.

At 2:37 we define newsjacking more in depth from the book The New Rules of Marketing and PR by David Meerman Scott. We talk about the importance of timing when newsjacking in order to be successful. You can find the graph we talk about by clicking the link below.

At 4:23 Jess talks about one of her favorite newsjacking tweets: Kit Kat dissing the iPhone 6 after the phones started bending.

At 4:50 Jill shares a Facebook post from a smaller company, the Oklahoma City Animal Welfare, that created a viral Facebook post regarding the Area 51 raid which was a popular social media discussion this past summer.

At 5:55 we talk about Norwegian Airlines newsjacking the Brad Pitt and Angelia Jolie’s break up with a clever paid advertisement.

At 6:55 we discuss The Salvation Army’s newsjack about domestic violence and the gold and white/black and blue dress.

At 8:17 we get in to a bad newsjacking example from DiGiorno pizza and the #WhyIStayed hashtag regarding domestic violence in relationships.

Sources:

Royal Wedding - KFC and Dunkin Donuts https://www.impactbnd.com/blog/royal-wedding-marketing-campaigns-newsjacking

Newsjacking graph - David Meerman Scott https://www.newsjacking.com/what-is-newsjacking-newsjacking?hsCtaTracking=9c032988-3e0e-4427-80a7-47073fbd8332%7Cc506e229-95b1-409f-ae10-8929928bc256

Kit Kat - bending iPhone https://twitter.com/kitkat/status/514817515177123841?lang=en

OKC Animal Welfare - Area 51 raid https://www.facebook.com/OKCanimalwelfare/posts/2321815751241021

Norwegian Airlines - Brad is single https://www.traveller.com.au/brad-is-single-ad-norwegian-airline-cashes-in-on-brangelinas-split-with-cheap-flights-ad-grp6r4

Salvation Army - Gold and white dress https://www.agilitypr.com/pr-news/uncategorized/newsjacking-how-to-hit-the-bullseye-even-if-youre-coming-in-green/

DiGiorno - #WhyIStayed https://www.buzzfeednews.com/article/ryanhatesthis/digiorno-whyistayed-you-had-pizza

Zoe Swartz and Olivia Eastly discuss how Star Wars and Disney have been promoting the release of the new movie, Star Wars: The Rise of Skywalker, which lands in theaters on December 20, 2019. We talk about what Star Wars has done on Twitter and their own personal blog, as well as how partnering with brands like ESPN has helped bridge the gap between viewers young and old, sporty and geeky.

Sources: https://www.forbes.com/sites/scottmendelson/2019/10/23/5-ways-disney-is-selling-the-rise-of-skywalkeras-the-avengers-endgame-of-the-star-wars-saga/#b34af07c2945 https://www.starwars.com/news/star-tours-star-wars-the-rise-of-skywalker-update https://www.starwars.com/news/star-wars-the-rise-of-skywalker-final-trailer

In our digital world, it impossible to not mention influencers, but we're here to tell you about our favorite Twitter influencers. They are opinion leaders through a digital age and bring humor to social media platforms.

Check out the influencers we talk about below! Twitter Influencers: https://twitter.com/CaucasianJames https://twitter.com/holy_schnitt https://twitter.com/ryanyeetz https://twitter.com/SheRatesDogs https://twitter.com/michaelaokla

Check us out on Twitter: https://twitter.com/KaylaRaeC13 https://twitter.com/holykelllll

A look into Trump's impeachment inquiry, how he has reacted on social platforms and how this ties into public relations in terms of crisis.

Riseeee and shineeee! Rachel Hale and Becca Rowe break down the pros and cons of going viral. From Kylie Jenner to Tide pods to Gillette, we talk about recent viral campaigns, tweets and trends and how that can positively or negatively affect a brand. Follow us on Twitter and maybe we can go viral one day: @all_halerachel @beccamac98

Sources: https://www.outsourcestrategies.com/blog/advantages-and-disadvantages-of-viral-marketing.html https://www.impactbnd.com/blog/the-advantages-of-viral-marketing https://www.semrush.com/blog/viral-marketing-campaign-inspiration/ https://www.searchenginejournal.com/times-brands-went-viral-wrong-reasons/225053/#close https://www.washingtonpost.com/news/to-your-health/wp/2018/01/13/teens-are-daring-each-other-to-eat-tide-pods-we-dont-need-to-tell-you-thats-a-bad-idea/ https://www.youtube.com/watch?v=koPmuEyP3a0 https://www.youtube.com/watch?v=gxzIUB_Vbj0

Ellen DeGeneres and George W. Bush Controversy by Digital PR Podcast

Robyn Berardi and Aliyah Tipton discuss the concerns on social media regarding the Joker movie and the message it spreads. The Joker movie was released on October 4, 2019, and many viewers were worried the film promotes violence. This episode also analyzes Warner Brothers' response to the criticism and how they have used social and earned media to enhance ticket sales.

In this podcast, Brynn Pennell and Natalie Eusebio discuss how The Jonas Brothers used organic media and brand loyalty to aid them in their band's reunion. Also check out their discussion about Miley and Billy Ray Cyrus!

Sources: https://www.forbes.com/sites/monicamercuri/2019/02/28/the-jonas-brothers-reunite-and-announce-new-single-sucker/#34d505d6c40d

https://www.rollingstone.com/music/music-news/jonas-brothers-reunion-new-music-sucker-late-late-show-801382/

https://www.youtube.com/watch?v=0O67hqc3Hqk