Grassroots Marketing: Recent Episodes
CannabisRadio.com
GrassRoots Marketing curates thought-provoking dialogue with an exclusive class of thought leaders who will offer high-end roundtable business strategies and solutions that seek to prune and harvest great ideas in each 30-minute episode. We will also explore the landscape of the states seeking to legalize and their coming initiatives. Thought leaders in the cannabis industry convene here to share some of their best practices and protocols. Let’s chart the growth of this burgeoning industry - one of the world’s premier cash crops.
Alex Anderson, co-founder and CEO of Skyworld and a member of the Tuscarora Nation, was interviewed about the New York-based indigenous cannabis brand.
Skyworld is rooted in the "Skyworld" creation story and operates with a "human forward" approach dedicated to creating the best possible experience from staff to product. Anderson highlighted the brand's high-profile marketing collaboration with NBA All-Star Carmelo Anthony on the "Hall of Flame" flower line, describing it as an honor that provided an unparalleled platform to elevate the indigenous voice.
He discussed Skyworld's mission to fully enter the licensed New York State market, emphasizing the significant economic advantages and community benefits indigenous nations contribute, while also acknowledging the complementary tribal-side efforts of individuals like Jay Randolph on the Shinok reservation.
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Jay Randolph Wright, store manager for Little Beach Harvest, detailed the dispensary's operations under the Shinnecock Indian Nation's Cannabis Regulatory Division, emphasizing its independence from New York State's OCM and its focus on tribal cultivation and community advocacy, with 4% of revenue supporting the Shinnecock Nation.
We highlighted the limited tribal involvement in the national cannabis market, while Jay noted Little Beach Harvest's product offerings, competitive pricing, and ongoing efforts to ensure product quality and sustainability for the tribe. The Shinnecock Nation is prioritizing the growth of cannabis operations and other sustainability initiatives over casino development.
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Grassroots Marketing welcomed MacKenzie McClain Hill, the founder of the BIPO owned CBD-powered beauty and wellness brand LumiBloom, for a recording session, where MacKenzie discussed how the discipline from their elite athletic background translates into entrepreneurship.
MacKenzie detailed the Lumi Sport line's focus on deep recovery and natural pain management using CBD and CBG, which includes products like a pain relief stick, soothe stick, bath salts, and pain spray, and emphasized that LumiBloom is a lifestyle brand promoting inclusivity and empowering women across areas like beauty, pain relief, energy, and focus.
MacKenzie also recommended specific Lumi Bloom products, such as tinctures for stress management and the soothe stick, body scrubs, shower steamers, and bath bombs, as holiday gift options.
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Spherex Chief Revenue Officer Ryan Hunter discussed the company's significant market demand, evidenced by $250,000 in back orders. He outlined a holistic, consumer-product-focused marketing approach that moves beyond traditional dispensary pop-ups to include building strong relationships with retail staff and hosting large consumer-facing events, such as a 700-person Halloween roller skate party.
Hunter detailed Spherex's strategy to compete with illicit and unregulated hemp products by offering safer alternatives across a range of price points. He also addressed the financial challenges in the cannabis industry due to the lack of traditional banking, which necessitates immediate reinvestment of retail revenue into inventory like hardware and raw cannabis. Key product successes covered were the proprietary, defect-free 4-gram XVapes cartridge and a popular sleep gummy featuring Rishi mushrooms.
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Kristin Rogers, co-founder of LEVIA, details the company's decision to reacquire the cannabis beverage brand from MSO Air Wellness. The decision was driven by the competitive pressure from the unregulated hemp market, which the smaller, private LEVIA can now address by pivoting faster than the MSO.
Kristin outlined plans for expansion into other regulated markets and leveraging the hemp market to provide broader access to their products. She also voiced serious concern over a campaign to repeal the legal cannabis industry in Massachusetts, emphasizing that such a move would result in significant job and financial losses.
LEVIA's current product strategy includes its popular 5-milligram THC seltzers and the newly introduced, higher-dose 1,000-milligram drink drops, which are available in over 200 Massachusetts stores.
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Maui Boyz, a North Carolina dispensary, recently celebrated its one-year anniversary, showcasing substantial growth in customer base and revenue. The dispensary has successfully integrated a "Maui vibe" into its operations, offering a laid-back, positive atmosphere and treating customers as "ohana" (family).
Founder James Bowersox discussed the impact of North Carolina's Senate and House Bill 328, which introduces age restrictions and packaging changes. Manager Wes Carter reported increased customer flow and a growing interest in hash and medicinal edibles, particularly among older clientele.
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Gigli is a THC-infused beverage that won "best non-alcoholic beverage of the year" at the 2025 international non-alcoholic competition.
Kam Talebi, Gigli founder and CEO, attributed their success to focusing on taste, and emphasizing their "good for you" approach, including being alcohol-free, gluten-free, vegan, all-natural, and under 80 calories.
We also discuss market expansion, product formulation, support for market regulation and dosage standards, and health benefits of their products.
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Grassroots Marketing welcomed SANLight Senior Agricultural and Technical Account Manager Allison Zervopoulos. Allison discussed SANLight, an Austrian company that specializes in LED grow lights.
Their products, including the Evo, Evo Compact, and Sticks series, are optimized for cannabis cultivation efficiency and consistent cannabinoid expression, thanks to an R&D license for cannabis-specific testing.
SANLight is committed to sustainability by minimizing electricity usage and HVAC needs, offering customized lighting solutions based on PPFD goals, and providing comprehensive client support for seamless integration and scalability.
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Jasmine Johnson, CEO of GŪD Essence, is a black female pioneer in the cannabis industry.
She discussed the importance of blending hospitality with cannabis, advocating for precise cannabis terminology, and Good Essence's strategy for creating black generational wealth through employee ownership, partnerships, and expansion into apparel, lifestyle, and wellness.
GŪD Essence is also planning new store openings in Clearwater, Jacksonville, and Orlando.
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XRpure is a company specializing in cannabis decontamination using X-ray technology, emphasizing its cold process and minimal impact on cannabinoids.
Jeff Adams and Joseph Bancheri detailed the company's expansion into Canada through a partnership with Strangford Consulting, viewing it as a strategic move for international growth due to Canada's federal legalization and ease of product movement.
They also discussed the X-ray decontamination process, the differences between the XR12 and XR16 machine models, public perception of cannabis decontamination, and XRpure's leasing program.
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Grassroots Marketing welcomes Theo Terris, CEO of Uncle Arnies, a rapidly growing THC and hemp-infused beverage brand, recently closed a $7.5 million Series A funding round to accelerate national expansion.
Theo details Uncle Arnie's growth strategy, which included dominating the California market before expanding into 10 new states, securing partnerships with major retailers like Total Wine and Circle K, and relaunching their website to boost e-commerce.
Theo also outlines Uncle Arie's diverse product line, emphasizing their commitment to great-tasting, fast-acting, and affordable THC beverages.
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Drew Cesario, Senior Vice President of Sales and Marketing at Jaunty, to the podcast, discussing Jaunty's strategy for maintaining its top-selling vape brand status in New York through strong retail partnerships and a focus on sales velocity.
Drew detailed Jaunty's approach to scaling in the New York cannabis market, navigating regulatory challenges like the delayed seed-to-sale tracking system, and ensuring a reliable supply chain.
He also discussed their future-proofing strategy beyond vapes, focusing on R&D and innovation to compete in the evolving market.
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Jeffrey Miller, CEO of Honey Projects, joined Grassroots Marketing, to talk about Honey Projects' focus on small-batch, independent cannabis brands, advocating for conscious leadership and integrating storytelling from their documentary background into the cannabis industry.
Miller also discussed the company's vision to bridge adult-use cannabis with psychedelic-assisted wellness, predicting a medical model for psychedelics while leveraging cannabis's current legal status to build infrastructure for conscious use and advocacy. Main talking points included award confidentiality, introductions, storytelling in cannabis,
Honey Projects' cultivation approach, supporting smaller brands, bridging cannabis and psychedelic wellness, and the future of cannabis and psychedelics.
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Jennifer Gierum, Founder and CEO of High Life Health, elaborated on their dispensary's unique approach in the competitive New York cannabis market, emphasizing a commitment to quality, safety, and consumer education by providing resources like lab reports.
Jennifer also discussed how their background in acting and modeling contributes to redefining the narrative around cannabis by starting a reality TV show featuring their family's journey in the industry, and addressed community concerns in New Rochelle by highlighting the dispensary's contributions to the ongoing revitalization through tax revenues and charitable donations.
Jennifer also discussed the challenges of combating the illicit cannabis market in New Rochelle, navigating the licensing process as a woman-owned equity license dispensary, and describing High Life Health's diverse product range aimed at educating and evolving customers.
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The MJ Bowl, a new bi-coastal cannabis competition, launching at MJBizCon, with Emilie Lewis (Senior Vice President at MJBiz) highlighting its significance in the industry's evolution towards consumer and product quality, and Jocelyn Sheltraw (co-founder and CEO of Budist) emphasizing fostering connoisseurship.
The competition will feature five categories, judged by Budist expert critics and consumers via the Budist app, with winners announced at MJBizCon in Las Vegas.
The MJ Bowl will feature five categories: flowers, pre-rolls, concentrates, edibles, and vapes. Judging will be led by Budist expert critics using a standardized rubric, with winners announced at MJ BizCon in Las Vegas. Consumers will also participate by rating and reviewing products through the Budist app via consumer judging kits.
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Upling, a medical cannabis delivery app, is set to officially launch Bud-E, an AI integration designed to provide personalized cannabis recommendations. Bud-E aims to optimize cannabis infusion by combining personal health data, patient feedback, and genetic insights, transforming strain selection into a science-backed process.
Speaking to Colin Fraser, founder of the first Black-owned delivery-focused cannabis app, Bud-E functions as a precision medicine tool that analyzes a user's endocannabinoid system to match it with plant genetics, similar to 23andMe.
Currently in beta testing, Bud-E addresses user trust by offering survey options and community-curated recommendations. A full launch is planned for October. Colin developed the app and the idea for Bud-E after caring for his mother during her cancer diagnosis.
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Lulu Tsui, co-founder and Chief Experience Officer at On the Revel, discussed the upcoming Revelry Festival in New York City, a two-part event designed to expand the consumer cannabis market and address industry challenges.
The festival includes an invite-only Buyers Club on September 12th for vetted operators and brands to conduct business, and a public festival on September 13th at Pier 36. This public event will feature around 200 cannabis brands, music, food, cultural speakers like Black Thought, Chef Nikki, and Scotty Beam, and performances by Angel and Dren, Dos Flakos, and Phony People.
On the Revel, a homegrown New York organization since 2016, secured Pier 36 after a year of effort, becoming the first cannabis event to utilize the venue. Lulu Tsui emphasized the festival's focus on community, user experience, and adapting to New York's unique market, where 70-80% of cannabis operators are social equity or minority-owned.
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Jamey Grosser, Founder and CEO of Pour Me Bev discusses the profound impact of the proposed 2026 Farm Bill on the hemp industry, highlighting its potential redefinition of hemp to include total THC and a ban on synthesized cannabinoids, which poses an existential threat to the over $8 billion industry.
He reveals hidden provisions within the appropriations bill that would further undermine the industry and explains how increasing state-level regulation, while necessary, complicates interstate commerce due to potential federal illegality.
Grosser also draws parallels between the historical moonshine industry and the evolving THC beverage market, addressing challenges in federal versus state regulation and crucial taxation issues within the burgeoning sector.
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Grassroots Marketing features an exclusive interview with the incomparable Rohan Marley, a dynamic entrepreneur, former Miami Hurricane football sensation, and an esteemed scion of the iconic Marley family.
As the visionary co-founder of Lion Order, a proprietary cannabis brand now proudly available at Goldflower Cannabis, Rohan discussed the brand's profound connection to the spirit of Rastafari and the enduring legacy of his revered father, Bob Marley.
He delved into Lion Order's compelling philosophy and its deep roots in South Florida, highlighting Goldflower Cannabis's significant community impact. The conversation underscored the critical role of influential figures in championing cannabis legalization, while also exploring the Marley lineage's powerful message of unity and love, the pervasive cultural influence of Bob Marley's music and groundbreaking biopic, and the vital importance of preserving Miami's rich local culture.
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Weed, an AI-powered, decentralized Web3 well-being platform, and founder Darin Phillips detailed its "uncensored and unfiltered" approach, providing personalized insights from petabytes of data.
Phillips discussed their licensing-based commercialization strategy, highlighting a significant partnership with Khalifa Kush for global expansion, and explained their plans for community engagement through a decentralized ecosystem and a robust cryptocurrency, "weed," developed by an experienced team.
Phillips also addressed the challenge of redefining the word "weed" from its negative connotations to represent well-being, citing inspiration from DJ Saul and Liquid Death, and outlined future plans including a Weed-branded beverage line launching in Q4 in Texas and Florida.
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Craig Henderson, founder of Extract Labs, discussed the importance of terpenes over THC percentages in dictating cannabis effects, emphasizing the need for industry-wide consumer education on terpene profiles despite current labeling practices.
He also explored the potential for increased cannabis research and standardization, such as a universal cannabis aroma and flavor wheel, if cannabis were rescheduled. Craig additionally detailed Extract Labs' diverse product line and their Fetch for Pets line, which offers full-spectrum hemp oil products.
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Kyle Loucks discussed RollPros' expansion into packaging design to offer a comprehensive solution for cannabis brands, aiming to consolidate fragmented supply chains and maintain product quality.
The RollPros Founder and CEO explained that this move leverages their bulk purchasing power to provide competitive pricing and efficient timelines on packaging, supported by account managers who act as outsourced supply chain and technical support.
RollPros also plans to introduce automated packaging solutions by Q4 of this year or Q1 of next year, with beta units already in use.
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Daron Hudson, a multifaceted entrepreneur and social worker, shared his journey from Housing Works to establishing Sanctuary Garden, a mission-driven cannabis dispensary in New York. Sanctuary Garden aims to provide care and invest in the community, navigating the complex and challenging New York cannabis market, which is characterized by regulatory issues and illicit sales. Hudson emphasized the crucial role of "justice involved" operators and highlighted Sanctuary Garden's dedication to community focus and strategic partnerships as it prepares for its grand opening at 2610 Broadway. The discussion also touched upon the significant bureaucratic hurdles involved in the licensing process.
Hudson detailed the transition from Housing Works, where he lacked equity due to nonprofit license limitations, leading to the creation of Sanctuary Garden. He explained how the initial card license program evolved into the Conditional Adult Use Retail Dispensary (CAURD) program, despite facing regulatory gaps, predatory loans, high fees, and inspection hurdles. A key point of the discussion was the importance of the term "justice involved" over "social equity," recognizing legacy operators who built the cannabis market and were disproportionately affected by the war on drugs. The pervasive issue of illicit cannabis sales in New York was also addressed, with Hudson attributing some responsibility to the state for allowing unlicensed smoke shops to proliferate before full recreational legalization.
The conversation also covered funding and support for CAURD licensees, with state grants being mentioned as helpful despite initial program challenges. Hudson underscored the necessity of strategic partnerships, such as with Indoor Trees for Sanctuary Garden, and the resilience required to navigate the legal cannabis market. Sanctuary Garden's upcoming grand opening at 2610 Broadway was announced, with Hudson aiming for sales by mid-July after initial inspections. Hudson highlighted Sanctuary Garden's commitment to stocking products from minority-owned and mom-and-pop manufacturers, and emphasized the importance of community engagement beyond just sales, reflecting on the challenging yet rewarding licensing process and expressing anticipation for the grand opening.
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Marianne Cursetjee discussed her personal journey using cannabis, specifically RSO, to manage cancer treatment side effects, emphasizing its positive impact on nausea, fatigue, and overall well-being.
Marianne also shared the evolution of her family's acceptance of her work with cannabis. They advised cancer patients considering cannabis to consult doctors and knowledgeable sources.
The conversation also covered cannabis consumption trends, the challenges of product sampling, and the branding and product line of Marianne's company, Alibi Cannabis, including an upcoming New York launch and their website, alibi.co.
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Ravens View Genetics is a craft cannabis company co-founded by Joann Kudrewicz, located in upstate New York. The company's origins are deeply personal, stemming from Joann's desire to honor her daughter Nina's legacy and her passion for holistic health, which converged with her husband Michael's dedication to cannabis cultivation and genetic preservation. The name "Ravens View" itself came from a message received from a medium after Nina's passing, reflecting a shared connection between Michael, Nina, and their focus on old-school cannabis genetics.
Joann transitioned from a corporate healthcare career to the cannabis industry after Nina's death, leveraging her experience in building healthcare practices to navigate the entrepreneurial landscape. The move upstate allowed her and Michael to grieve and pursue their shared passion for cannabis when New York began its legalization efforts.
Ravens View Genetics has built its brand through active advocacy and community engagement. Early on, due to limited dispensary access, Joann became deeply involved in advocacy, chairing the cultivation committee for the Cannabis Association of New York (CANNY). These efforts led to the creation of the cannabis grower showcase model, allowing cultivators to sell at events in partnership with dispensaries, which significantly boosted brand awareness and fostered relationships with future dispensary owners.
The company has navigated New York's challenging cannabis market, which initially suffered from slow dispensary openings. The grower showcases were instrumental in building a sense of community among cultivators and dispensaries.
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Grassroots Marketing speaks with Carol Tyson, Director of Marketing at Jaunty. They delve into Jaunty's successful entry and expansion within the New York cannabis market. Tyson emphasizes Jaunty's "100% New York grown" identity and their dedication to addressing consumer needs through product development.
Key points include Jaunty's position as a leading vape brand, their strategic marketing approach in a developing market, and their efforts to educate retailers and consumers on new product lines like concentrates.
The conversation also highlights the importance of pop-up events for understanding regional markets and Jaunty's commitment to transparency, quality, and regulatory compliance.
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Matt Hutchinson, SVP of Product and Head of Logistics at Leaflink joins the discussion to explore their innovative payment on sale through (POST) model. This consignment-style system guarantees payment to cannabis brands upon consumer sale, while providing retailers with capital relief and brands with real-time sales data. Hutchinson details the system's features for brand protection, automated fund movement, and how it mitigates overstocking issues.
The conversation also highlights Leaflink's acquisition of DAMA to build a robust financial infrastructure, including a mobile banking app and credit lines. The episode addresses the significant delinquent payment problems in the cannabis industry and emphasizes the need for self-reliance amidst uncertain regulatory changes.
Hutchinson explains how Leaflink's solutions aim to support cultivators and manufacturers by ensuring consistent cash flow and improved inventory management, while also discussing the expanding availability of the POST model and Leaflink's commitment to industry advancement.
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We hear from Everett Smith about Presidential Cannabis. The company specializes in "world's strongest" infused moon rocks since 2012. They focus on quality ingredients and collaborate with growers and brands like Ball Family Farms and Maven.
Presidential Cannabis has recently expanded into New York and plans to launch in Washington. Smith also talked about future product innovations like live resin strains and rosin-infused products.
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Kenny Morrison, CEO and Co-founder of CQ, is positioning his brand at the forefront of the burgeoning cannabis-infused beverage market.
CQ aims to offer a mainstream alternative to alcoholic drinks, providing consumers with potent mixable shots and ready-to-mix beverages designed to be as socially acceptable and easy to share as beer or wine.
The brand is capitalizing on evolving consumer trends, including the "California Sober" movement and Gen Z's reduced alcohol consumption, by offering a controlled, predictable, and hangover-free experience.
CQ's product line, which includes various potencies and flavors like spritzers and shots, is expanding its availability from traditional dispensaries into liquor and convenience stores in states such as California, Massachusetts, Illinois, Washington, Michigan, Arizona, New Mexico, Tennessee, and Minnesota.
Morrison highlights the significant shift in consumer interest towards cannabis beverages as they become more accessible outside of dispensaries, noting this as the "beginning of the beginning" for the category.
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Lisa Altschuler Liberman, founder and CEO of Lifted Lodging, was interviewed about her new cannabis-centric resort concept launching at Lake of the Ozarks in September 2025.
Lifted Lodging aims to be an upscale, adults-only national network of accommodations where guests can bring their own cannabis. The resort will offer lakefront cottages, activities such as culinary experiences and cannabis-related classes, and themed events.
A Founding OG membership program is being offered to support the expansion and provide exclusive perks to members.
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Angela Cheng, CMO, and Vat Tann, VP of Customer Experience, from Kanha Brands discussed Kanha's 10-year anniversary, brand evolution, and marketing strategies, including the "Summer of Sound" campaign and influencer engagement.
They highlighted the launch of solventless rosin belts and upcoming vegan Rosin Sours. Kanha's product availability in multiple states and expansion plans were also covered. The discussion focused on their community-oriented marketing insights and direct approach to collaborations.
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Genine Coleman, Executive Director of the Origins Council, for an update on the legacy genetics research project. The project aims to identify, document, and preserve California's heritage cannabis strains. Genine detailed that the project involves many academic and community partnerships, including the United Core Alliance.
The project received a no-cost extension and is currently midway through a three-year cycle. The initial phase focused on internal structures for community outreach, education, and engagement. They have hosted events, webinars, and tours to engage with communities.
The research includes herbarium science to document genetic resources, establish naming conventions, and provide a basis for intellectual property protections. Community input is central through nominations and an advisory board. The research team is robust, and social equity considerations are a focus. Final publications are expected in late 2026 and early 2027.
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Kamia Kindle, the founder of SPG Web and Marketing, focusing on her expertise in grassroots marketing and her work with cannabis brands. A significant portion of the discussion revolved around the launch of "Whoop-Tea," a THC-infused beverage in collaboration with Whoopi Goldberg.
Kamia explained SPG Web and Marketing's unique "RICHAC" methodology, which strategically combines elements like recognition, instinctiveness, curiosity, and humor in marketing campaigns, and how this approach is being applied to the Whoopi launch to navigate the complexities of cannabis advertising.
Kamia provided details about the upcoming launch event for Whoopi in New York City, highlighting its strategic timing to coincide with other major events and the focus on supporting minority-owned businesses.
Kamia elaborates on SPG Web and Marketing's services, emphasizing their tailored, non-cookie-cutter approach, which includes branding, web development, PR, and comprehensive marketing management, specifically tailored for the cannabis industry. She also discussed her philosophy of supporting minority-owned businesses and the potential for marketing to help destigmatize cannabis and highlight its health and wellness benefits.
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Aaron Riley, CEO of Certified Testing and Data, introduced the Cannaleptic rating system, designed to provide a standardized, consumer-centric evaluation of cannabis products.
This system goes beyond basic compliance testing by incorporating sensory feedback data from consumers. The methodology combines traditional lab results (cannabinoid, terpene, and safety testing) with detailed questionnaires that assess various attributes like aroma, flavor, effects, and appearance.
The primary goal of the Cannaleptic system is to simplify consumer choice in the complex cannabis market. Aaron Riley emphasized that consumers drive the industry, and a reliable, easy-to-understand metric is needed to assess product value beyond just potency. The Cannaleptic rating distills extensive data into a single number, making it easier for consumers to understand the overall effects and quality of a product. This rating serves as a form of certification, valid for 12 months as long as subsequent lab tests remain within a 20% variance of the original tested attributes.
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Greg Tannor, CEO of Flowerhouse, discussed the company's partnership with Carmelo Anthony for the "STAYME7O" brand. The brand emphasizes community giveback and coincides with the NBA 's Carmelo Anthony's Hall of Fame announcement. STAYME7O offers various cannabis options and collaborates with Holiday for vape products, aiming to complement Anthony's ventures and prioritizing athlete recovery. The brand is available in approximately 100-120 New York stores and utilizes marketing and budtender engagement.
The interview highlighted Flowerhouse's focus on premium quality control and a curated, adaptable strain menu. Greg Tannor explained that Flowerhouse prioritizes quality control with multiple steps to ensure fresh, well-presented products. He mentioned past popular strains and the current focus on sativas for the spring and summer in New York. Flowerhouse adapts to consumer preferences by rotating strains quarterly and introducing new ones frequently, while also navigating competition in the New York cannabis market.
Discussion also included the challenges of competing with illegal shops and Flowerhouse's strategy of promoting its premium quality and brand endorsements. Greg Tannor emphasized the importance of standing behind their products and personally supporting the brand. Flowerhouse ensures broad accessibility through its distribution network, delivering five days a week across the state and being available in over 185 dispensaries.
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Jeremy Zachary, CEO of Zen Brands (Zen Cannabis), joins Grassroots Marketing to discuss the company's journey to becoming the largest privately held cannabis edibles company globally since its launch in 2020. Zachary emphasizes Zen Brands' core commitment to consistency, high-quality products at a value price point, and a deep understanding of cannabis culture, drawing from nearly two decades of experience in the industry.
We also focus on Zen Brands' recent entry into the hemp-derived CBD market with their "CBD+" offerings (IWantZen.com), a move driven by evolving market dynamics and consumer demand. Zachary stresses the importance for consumers to choose reputable, experienced brands like Zen Cannabis when purchasing hemp-derived products, given their established background in regulatory compliance, rigorous testing, and quality control, contrasting this with potential "fly-by-night" operators in the less-regulated hemp space. He highlights that Zen Brands' hemp products, like their cannabis offerings, are triple-tested to ensure safety and efficacy.
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We hear from Steve Garner, VP of Cultivation at Ethos Cannabis. The discussion highlighted Ethos Cannabis's diverse approach, incorporating various facility types such as sealed greenhouses, indoor facilities with LED lighting, and two-tier vertical flower rooms, tailored to different regional regulations and climates. Technological advancements were a key focus, with emphasis on leveraging innovations from other horticultural fields and employing energy-efficient greenhouse systems to ensure high-quality production.
A strong commitment to sustainability and regenerative practices was evident, as demonstrated by their focus on energy efficiency, minimal pesticide use, and a simple cultivation program. Furthermore, the interview explored Ethos Cannabis's collaboration with Thomas Jefferson University, providing genetic resources for clinical research, particularly on minor cannabinoids and terpene profiles, to better understand the plant's therapeutic potential. The significance of regional branding was discussed, specifically the "Meg's County Grown" brand in Ohio, which underscores the connection to local agricultural heritage and the expertise of local cultivators.
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Grassroots Marketing speaks with Brendon Robinson, co-founder of Mudd Brothers and the Minority Cannabis Academy. Robinson discusses Mudd Brothers' mission to elevate Black ownership and community impact within the cannabis industry, detailing their operations in New Jersey and expansion into Massachusetts. He also highlights the challenges faced by social equity operators and the importance of education and awareness to overcome government setbacks.
Robinson elaborates on the Minority Cannabis Academy's eight-week program, which provides free education and job placement assistance, as well as their successful collaboration with Ayr Wellness. The discussion covers navigating licensing processes in various states and the crucial need for support systems to ensure the success of social equity operators.
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Grassroots Marketing talks with Scott Lynch from HashDash, a platform offering personalized cannabis recommendations. The platform uses an algorithm based on user experiences, social listening, and a questionnaire with data from a large number of strains and data points.
The goal of HashDash is to provide a consumer-centric approach, differentiating itself from competitors that primarily serve brands. The conversation also addressed challenges within the cannabis industry, such as misaligned incentives and a need for better consumer education and information.
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Lowell Brown, Vice President of Retail Operations at Planet 13 talks about Planet 13's dynamic 4/20 event in Las Vegas, strategically coinciding with WrestleMania weekend. We explore how Planet 13 leveraged the wrestling fever by featuring meet-and-greets with wrestling icons, creating a unique crossover experience.
Learn about their strategy to attract wrestling fans to their consumption lounge as an alternative to the main WrestleMania events. We also cover Planet 13's anniversary celebration, their expansion into Florida, and their approach to catering to both tourists and local customers in the competitive Vegas market.
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Grassroots Marketing speaks with Brad Harvey, co-founder of Dexter Co., discussing their approach to luxury cannabis accessories and community building. Brad shares his journey from the marketing world to the cannabis industry, driven by a desire to redefine the aesthetics and experiences associated with cannabis consumption.
The conversation highlights the design and functionality of the Dexter Cube, a handcrafted product intended to elevate cannabis use through sophistication and mindful presentation. Brad also details "Elevated by Dexter," an initiative focused on creating unique, cannabis-infused gatherings aimed at fostering genuine human connection and responsible consumption.
The episode explores Dexter Co.'s vision for a more intentional and elegant approach to cannabis, drawing parallels to the presentation of fine wine or spirits. Brad also discusses the limited-edition nature of their products, the craftsmanship involved, and their plans for educational resources like a "Cannabis 101" series. The interview emphasizes the importance of community, mindful consumption, and creating elevated experiences around cannabis.
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Grassroots Marketing welcomes Kirill Satanovsky and Julio Casado about Anja Fest's significant growth, from 300 to over 1000 expected attendees. The festival's success is attributed to strong community engagement and a unique blend of music, cannabis culture, and local business support. The expansion requires extensive planning for logistics, sponsors (40+), and community relations, with future scalability considered while prioritizing community focus over industry-scale growth.
Anja Fest has grown from the Anja dispensary's parking lot to a full block party, necessitating coordination with local authorities and vendors. The festival emphasizes showcasing local artists and businesses, fostering a social atmosphere, and has seen increased community support and sponsor interest each year. The founders discussed potential future growth, such as expanding to a park or extending the festival over multiple days, but maintaining a community-focused experience remains the priority.
We also highlight Anja dispensary's product offerings, including flower, pre-rolls, edibles, and delivery services, along with upcoming deals and specials for the 420 weekend. Anja dispensary emphasizes accessibility, quality at various price points, and support for independent, New Jersey-based cannabis companies.
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Grassroots Marketing features Ali Bianco, CEO of Pinks, a luxury cannabis brand, discussing their unique approach to the industry. Bianco shares insights into Pinks' branding strategy, which utilizes a distinct pink aesthetic to attract a younger, female demographic.
The conversation delves into the company's innovative product development, including the use of rose petals in their pre-rolls. Bianco also opens up about personal experiences with cannabis stigma and advocates for its decriminalization.
The challenges of social media marketing in the cannabis industry, due to restrictions, are explored, along with Pinks' retail strategy that prioritizes community building in physical spaces. Ali also discusses plans for brand expansion and collaborations, regulatory hurdles in the New York cannabis market, and strategies for maintaining momentum and innovation. Bianco offers advice for aspiring entrepreneurs, emphasizing overcoming fear and embracing collaboration.
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Zzz's Collective is a company focused on creating sustainable smoking accessories in partnership with artists. The conversation began with a brief weather update before moving to a CRM advertisement. Eric Sellew, who details Zzz's Collective's mission to provide artists with a consistent revenue stream and a platform to showcase their work.
They discussed the company's marketing and distribution strategies, which include cold calling dispensaries and operating a direct-to-consumer website, resulting in partnerships with over 500 dispensaries across multiple states. Sellew emphasized the use of sustainable materials and the company's commitment to social impact, noting that over $65,000 has been given back to artists.
Popular products such as rolling papers, cones, and corduroy hats featuring their mascot, Samuel the Sloth, were highlighted. Future plans for expanding into smoke shops and scaling operations were also discussed.
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We learn from Rick Bashkoff about Lit Alerts, a cannabis data tool providing market insights to wholesalers, brands, and retailers. The tool offers user-friendly access to market data, including competitor pricing and brand performance.
The discussion covered the tool's functionality, value proposition for wholesalers, data acquisition methods, and predictive modeling techniques. Marketing strategies, particularly for 420, were discussed, emphasizing creative approaches beyond traditional discounts.
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Grassroots Marketing speaks with Ari Raptis about Talaria Transportation's expansion into New Jersey's wholesale cannabis market. Ari speaks about the challenges like logistics and security in a federally illegal industry.
Raptis highlighted Talaria's technological advancements, commitment to compliance, and diversification into non-cannabis cash transport. The discussion also addressed the potential impact of the Safe Banking Act and the importance of practical financial solutions until federal legalization.
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Grassroots Marketing features Baron Lutz, founder of Nasha Hash, discussing their company's approach to traditional hash-making, sustainable sourcing, and fair trade initiatives.
The conversation explores the history of hash, strategies for market expansion through diverse product offerings, and the importance of consumer education.
Baron details their commitment to quality, fair pricing, and building a strong brand identity while prioritizing environmental and social responsibility, and highlights Nasha Hash's efforts to make hash more accessible and appealing to a broader audience, moving beyond a niche market and promoting hash culture.
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Lauren Fontein shared her career transition from corporate law to the cannabis industry, beginning with gourmet cannabis edibles and later expanding to candies and lollipops to opening The Artist Tree.
Lauren emphasized the early importance of accurate dosing and affordability, even in a less regulated environment. The Artist Tree has since transformed into a retail brand that integrates art and community with sophisticated cannabis lounges. Lauren detailed how they showcase local artists to challenge negative stereotypes and create a welcoming environment.
She also highlighted the success of The Artist Tree's lounges, designed to be inclusive and promote the normalization of cannabis use. The interview covered the challenges of navigating California's complex cannabis regulations, including high taxes and varying local ordinances.
Lauren attributed The Artist Tree's success to conservative growth, fiscal responsibility, and a focus on customer experience.
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Indoor AgCon 2025 in Las Vegas is set to be a comprehensive event, featuring over 80 speakers across four tracks, including a new focus on cannabis. The conference emphasizes connecting the entire agricultural supply chain, covering produce, legal cannabis, hemp, and alternative proteins.
Key themes include Canadian Controlled Environment Agriculture (CEA) trends, the critical role of artificial intelligence in agriculture, and fostering collaboration across the industry. Attendees can expect sessions highlighting the growing importance of CEA, with insights from industry experts and keynote speakers.
The event aims to be accessible, with affordable accommodations at the Westgate Resort. Post-conference, there are plans to conduct interviews with cannabis and hemp exhibitors, further promoting industry connections and growth.
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Summer brings vibrant flavors and refreshing experiences, and Gelato's Flavor House is poised to deliver just that. Janet Matula, a key executive from Gelato Canada Company, unveiled how Gelato's Flavor House embodies the company's commitment to creating joyful, familiar cannabis products. This summer, the spotlight shines on the evolution and success of Gelato's Flavor House.
Since its inception, Gelato's Flavor House has shifted its focus towards lifestyle and enjoyment, ensuring each product reflects the essence of summer fun. Rigorous quality control, including lab testing and certification, guarantees the purity and flavor that defines Gelato's Flavor House. The popularity of summer-perfect treats like the Mini Ice Cream Cones and Lollies, crafted under the Gelato's Flavor House banner, speaks volumes about their success in Michigan and California.
This summer also sees the expansion of Gelato's Flavor House with the launch of five water SKUs in Southern California, and the anticipated release of their tequila product, pending customs. Janet Matula, CMO of Gelato Canada Company, emphasizes maintaining brand consistency across all Gelato's Flavor House offerings, from cannabis to water and tequila, all managed from their Chula Vista facility. The focus remains on delivering the unique and enjoyable experience that Gelato's Flavor House is known for, making it a key player in this summer's cannabis and beverage market.
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Will Read, the CEO of CannaPlanners, shares a unique professional journey that has shaped his approach to cannabis consultancy.
Will's transition from mainstream tech to cannabis consultancy highlights the evolving landscape of digital marketing. He recounts his time at a web marketing agency, where he assisted various businesses, including hemp farmers, in establishing their online footprints. He observed the early days of cannabis marketing in Vermont and Colorado, noting the industry's initial struggle with professionalism and the persistence of outdated stereotypes. This experience solidified his belief in the power of digital storytelling and strategic branding to create a lasting impact.
CannaPlanners focuses on crafting comprehensive brand identities and websites for cannabis businesses. Will emphasizes the company's meticulous creative process, which involves deeply understanding the client's ideal customer persona and forging an emotional connection with that audience. He introduces Lifted, CannaPlanners' proprietary content management system, designed specifically for the cannabis industry. This platform integrates seamlessly with various e-commerce platforms and services, streamlining online sales and enhancing the customer experience.
Will's approach draws heavily from his Apple store experience, emphasizing the importance of creating a premium, customer-focused environment. He sees the cannabis industry as ripe for this approach, highlighting the need for businesses to move beyond outdated marketing tactics and embrace a more professional, sophisticated brand image. He encourages active cannabis companies to leverage CannaPlanners' services to improve their online presence and drive sales, while advising new entrants to prioritize their logistical foundations before focusing on branding and website development. The core of CannaPlanners is to help businesses create an “Apple Store Experience” for their customers, within the cannabis industry.
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Colin Fraser, founder and CEO of Upling, has dedicated his career to fostering equity, innovation, and accessibility within the cannabis industry. As a legacy operator, Fraser’s journey from unregulated operations to launching the first Black-owned cannabis delivery app in the United States and Jamaica reflects his resilience and entrepreneurial spirit. His work is deeply rooted in a commitment to addressing systemic inequities and creating opportunities for disenfranchised communities.
Fraser has long advocated for the cannabis industry to deliver on its promises of equity for minority-owned businesses and historically oppressed groups. Despite some progress through social equity programs, significant gaps remain, particularly in providing these businesses with the resources and support they need to succeed. Fraser’s approach through Upling emphasizes inclusivity by breaking down barriers for veterans, seniors, and individuals with disabilities. By focusing on community-driven solutions, Fraser seeks to create a more equitable industry that prioritizes those historically excluded from its opportunities.
Drawing on his own experiences as a legacy operator, Fraser understands the challenges of transitioning into the regulated market. He highlights the importance of trust and lived experience in building sustainable businesses. To support this transition, Upling has partnered with initiatives like Joycetown University's Pivot Program, which equips returning citizens with entrepreneurial skills. Fraser remains deeply committed to providing career opportunities for those disproportionately affected by cannabis prohibition, advocating for legislative reforms that ensure fair treatment and sustained success for minority-owned businesses.
In discussing the broader cannabis industry, Fraser expressed concerns about the flaws in certain business models. Many companies enter the market without a full understanding of its complexities, leading to operational inefficiencies and financial instability. Fraser has navigated these challenges by bootstrapping his business, taking calculated risks, and adopting innovative strategies to secure capital. He also stressed the need to address the financial pressures imposed by high taxes, which can strain both businesses and consumers, calling for creative solutions to ensure long-term growth.
Social equity programs remain a focal point of Fraser’s work, as he continues to advocate for fairness and transparency in the cannabis industry. He shared his own experiences navigating these programs, including overcoming barriers within Maryland’s system to secure a license. Fraser has witnessed predatory practices and unjust denials of licenses, issues that underscore the need for better policies that consider all stakeholders. He believes that thoughtful and inclusive legislation can empower minority-owned businesses and drive meaningful change across the industry.
Fraser’s personal journey has significantly shaped his mission. Having survived Stage 4 cancer, incarceration, and gun violence, he draws on his experiences to advocate for equity and community empowerment. These challenges have fueled his passion for cannabis entrepreneurship and deepened his resolve to use his platform to inspire others. Fraser’s work with Upling is a testament to his belief in giving back, ensuring that his successes contribute to the betterment of the community and the industry at large.
Cannabis delivery services are a central element of Fraser’s vision for fostering accessibility and equity. For social equity businesses, delivery offers a pathway to generate revenue without the resources required for traditional dispensaries. Uplink prioritizes trust, quality, and customer service, which Fraser views as key differentiators in a competitive market that now includes major players like Uber and DoorDash. The company’s AI-powered recommendation system, Buddy, enhances the customer experience by providing tailored product suggestions, further establishing Upling’s reputation for innovation.
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Mango Cannabis is rapidly growing, with 10 locations now open, including eight in Oklahoma, one in New Mexico, and one in Michigan. The company is preparing to open five additional stores in Katusa, Oklahoma; Rochester, New York; Waterford, Michigan; and Buffalo. These developments showcase Mango’s strategic approach to becoming a national leader in the cannabis industry.
Operating in a competitive market like Oklahoma comes with unique challenges, but Mango Cannabis has carved out a distinct identity through exceptional customer service, a welcoming atmosphere, and creative branding. Their knowledgeable staff ensures a positive experience, supported by an innovative CRM system that streamlines marketing and communication.
As regulations evolve, the cannabis industry is seeing stricter licensing requirements, prepackaging mandates, and enhanced labeling rules, particularly in Oklahoma. While these changes create challenges for processors and cultivators, they benefit retailers by improving product quality and consistency. Many of these regulations resemble practices in more mature markets like California and Michigan, offering insight into what the future may hold for other states.
The industry’s complexities go beyond regulations, with issues such as product tracking and lab inconsistencies posing additional hurdles. Addressing these challenges is crucial for maintaining consumer trust. Mango supports legislative progress, including House Bill 1714, which seeks to provide employment protections for lawful cannabis consumers, reflecting a broader push for rights and protections in the state.
Consumer trends in cannabis are shifting, with an increasing demand for vape products, particularly among younger demographics. While flower sales remain popular, the rise in vape sales highlights the evolving preferences of the market. Operating in adult-use markets like New Mexico and Michigan offers Mango significant opportunities due to larger consumer bases, though compliance remains a key focus in both medical and adult-use markets.
Mango Cannabis takes a deliberate approach to expansion, emphasizing quality over quantity. The company prioritizes creating stunning retail spaces and delivering exceptional customer service, distinguishing itself from larger multi-state operators. This focus on thoughtful growth and adaptability positions Mango Cannabis as a rising force in the cannabis industry.
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Greenhouse Lifestyles is redefining the cannabis experience. This luxury dispensary and lounge, complete with drive-through service, is offering investors the chance to become part of their unique vision through SEC-registered crowdfunding. Co-CEOs David Pennington and General Manager Brandon Trainer are leading the way in creating an inclusive investment environment, allowing individuals to participate in the burgeoning cannabis industry.
The company's commitment to innovation extends beyond its investment model. Inspired by its name, Greenhouse Lifestyles provides a distinctive customer experience. The dispensary's design moves away from the traditional brick-and-mortar aesthetic, embracing a cool, natural feel with open spaces and a greenhouse-like atmosphere. This unique approach, influenced by European architecture, aims to establish a distinct and welcoming environment.
Navigating the cannabis industry requires a careful approach. The Greenhouse Lifestyles team has successfully addressed financial challenges by prioritizing sustainable growth and engaging investors at all levels. They believe in fostering a community around their brand, emphasizing education and responsible messaging. By incorporating technology and personalized wellness strategies, they aim to empower customers and destigmatize cannabis use.
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Nestled in the heart of the South, a groundbreaking aquaponics farm is revolutionizing both cannabis cultivation and community engagement. This innovative operation seamlessly integrates fish farming and hydroponic plant cultivation, creating a sustainable ecosystem with multiple benefits. We hear about Ounce of Hope from Cameron Heil, Director of Operations, and marketing director and head content writer Rachel Sims.
At the core of the farm lies a sophisticated aquaponics system, where fish waste is transformed into a nutrient-rich fertilizer. This process begins with the fish, whose waste naturally contains ammonia. Beneficial bacteria within the system convert the ammonia into nitrites and then nitrates, which are essential nutrients for plant growth. This natural fertilizer provides approximately 75% of the nutrients required for the farm's cannabis plants, significantly reducing reliance on synthetic fertilizers.
The benefits of this system extend beyond the farm itself. Recognizing the surplus of nutrients generated, the farm generously donates the excess to local farms and gardens. This initiative fosters community connections and promotes sustainable growing practices among local food producers and home gardeners. By providing a free, clean, and locally-sourced fertilizer, the farm empowers the community to cultivate high-quality food.
The farm's commitment to sustainability is further demonstrated by its focus on indoor cannabis cultivation. Growing cannabis outdoors in the South presents numerous challenges, including unpredictable weather patterns, pests, and diseases. Indoor cultivation allows for precise control over the growing environment, ensuring consistent, high-quality cannabis products. This approach aligns with the farm's dedication to user-friendly processes and aesthetically pleasing products, appealing to a broader consumer base.
The farm offers a diverse range of cannabis products, catering to various preferences and needs. From edibles like gingerbread cream pies and gummies to beverages like low-dose THC seltzers and vape concentrates, there is something for everyone. The farm also produces cannabis-infused oils, flower, and even utilizes fish waste as a unique fertilizer product. This commitment to innovation and product diversification keeps the brand fresh and exciting.
Transparency and education are integral to the farm's philosophy. Visitors can participate in tours of the indoor aquaponic cannabis farm, gaining firsthand knowledge about the interconnectedness of the fish and cannabis life cycles. This immersive experience showcases the farm's fully integrated system, emphasizing its commitment to sustainable practices and community engagement.
By embracing aquaponics, the farm has created a closed-loop system that minimizes waste, conserves water, and provides natural fertilizer for both its cannabis plants and the local community. This innovative approach not only produces high-quality cannabis products but also fosters environmental stewardship and strengthens community bonds.
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This insightful discussion explores the unique challenges and opportunities in the cannabis industry, featuring Hank Casillas, CEO of Rilano Consulting. With decades of experience in retail and a deep understanding of the cannabis landscape, Casillas provides valuable perspectives on achieving success in this dynamic market.
Casillas emphasizes the importance of understanding both the cultural nuances of cannabis and the fundamental principles of business discipline. Rilano Consulting bridges this gap by bringing together experts in finance, HR, retail operations, and cannabis culture to provide comprehensive solutions for their clients.
The discussion highlights the critical role of customer experience in the cannabis industry. Effective budtender training programs and innovative incentive programs, like the one implemented by Rilano Consulting, can significantly impact customer satisfaction and sales.
Casillas explores the role of AI in enhancing human interaction, rather than replacing it. He discusses how AI can empower employees, optimize inventory management, and provide valuable data-driven insights to support operations.
The conversation delves into the challenges of scaling revenue while maintaining brand authenticity in a competitive market. Casillas emphasizes the importance of customer segmentation, particularly focusing on the growing demographics of women and seniors, to develop targeted marketing strategies.
Casillas stresses the importance of viewing compliance as a measure of quality and not just a regulatory hurdle. He advocates for a compliance mindset to build trust with customers and ensure long-term success.
Rilano Consulting offers a comprehensive suite of services designed to help cannabis businesses thrive. From operations and finance to data analytics and technology, they provide tailored solutions to address the unique needs of each client.
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Despite the recent setback with Amendment 3, which would have legalized adult use, DocMJ remains focused on expanding access to medical cannabis and educating the public about its therapeutic potential.
DocMJ prioritizes patient well-being through various initiatives. Aaron Bloom, CEO of DocMJ shares news about their partnership with Planet 13's Healing Heroes program provides support and discounts to veterans and first responders, acknowledging their service and unique healthcare needs. The company also offers telemedicine services, ensuring convenient access to certifications while maintaining in-person options for those who prefer them. This flexible approach reflects DocMJ's commitment to meeting patients where they are and providing personalized care.
DocMJ recognizes the transformative power of medical cannabis in improving patients' lives. By providing a safe and effective alternative to traditional pharmaceuticals, DocMJ helps patients manage pain, improve sleep quality, and enhance their overall well-being. The company's high patient retention rate speaks to the success of their approach and the positive impact cannabis has on those they serve.
Patient education is a cornerstone of DocMJ's philosophy. They provide comprehensive resources, including regular outreach, informative newsletters, and collaborations with dispensaries, to empower patients with knowledge about medical cannabis and its responsible use. This commitment to education fosters trust and ensures patients feel supported throughout their journey.
DocMJ's dedication to patient care extends to their risk-free appointment policy. Potential patients are assured that if they don't qualify for medical cannabis, they receive a full refund, demonstrating the company's commitment to transparency and accessibility.
With a focus on compassion, education, and personalized care, DocMJ is transforming the landscape of medical cannabis in Florida. By empowering patients and advocating for the therapeutic benefits of cannabis, DocMJ is leading the way towards a future where medical cannabis is widely recognized and accessible to all who need it.
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Grassroots Marketing welcomes Josh Schmidt, Vice President of Business Development at Natural Life Science, and Seth Sznapstajler, Vice President of Product and Sales at Natura Life+Science.
Natural Life Science is revolutionizing the cannabis industry by offering comprehensive and streamlined supply chain solutions. Their expansive 15-acre campus in Sacramento houses state-of-the-art cultivation and manufacturing facilities, allowing them to manage the entire production process from seed to sale. This end-to-end approach ensures quality control, reduces costs, and simplifies operations for their clients. By offering contract manufacturing and private labeling services, they empower dispensaries to create their own branded products cost-effectively, increasing their profit margins and alleviating the complexities of in-house production.
Navigating the challenges of the cannabis industry, particularly in California, requires a focus on consistency, stability, and sustainability. Natural Life Science addresses these challenges head-on. Their control over the supply chain ensures a reliable supply of high-quality products. Furthermore, their commitment to organic cultivation methods and rigorous testing guarantees both product safety and environmental responsibility. In a competitive market, Natural Life Science helps brands stand out by providing superior products and efficient services.
Quality and safety are paramount at Natural Life Science. Their self-contained campus allows for meticulous quality control and minimizes external risks. By leveraging advanced technology, including automation, data analytics, and precision cultivation, they optimize their processes and ensure product consistency. A "Red Zone" software system further enhances operational efficiency by tracking productivity and employee engagement. This dedication to quality extends to their use of environmentally friendly packaging, reflecting their commitment to sustainability.
Looking ahead, Natural Life Science is strategically positioned for future growth. Their facility is built to Good Manufacturing Practices (GMP) standards, anticipating the potential for federal legalization. This proactive approach differentiates them from competitors who may need significant upgrades to meet these standards in the future. The company's long-term vision includes producing medical-grade cannabis products for export to international markets once federal legalization permits. This forward-thinking strategy demonstrates their commitment to innovation and leadership in the evolving cannabis landscape.
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Liz Rodrigo, CEO and co-founder of CaliLily, joined the show to discuss the rising popularity of cannabis edibles, particularly among younger generations who are increasingly choosing them over alcohol. Liz highlighted the appeal of edibles due to their convenience and lack of lingering effects compared to alcohol.
CaliLily distinguishes itself through its commitment to using high-quality ingredients, such as solventless live rosin, and providing complete transparency about the strain and farm origin of the cannabis used in their products. Liz emphasized that this commitment to quality and transparency is a core value of the CaliLily brand.
The conversation explored the evolving landscape of cannabis consumption, with a focus on empowering consumers to choose when and how they use edibles. CaliLily's globally-inspired flavors and commitment to conscious consumption align with this evolving consumer mindset.
Currently available in California, CaliLily has ambitious expansion plans, including bringing dispensaries online. Liz encouraged interested dispensary owners to connect with her to discuss opportunities. She also shared her personal journey that inspired her to create CaliLily, underscoring the brand's authentic story and commitment to quality cannabis experiences.
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Dominique White, Director of People and Operations at Ivy Hall, shared insights into the dispensary's unique approach to cannabis retail. Ivy Hall prioritizes a sensory-driven experience, educating customers about terpenes and cannabinoids while fostering a welcoming and human-centered environment. As the first social equity dispensary in Illinois, Ivy Hall has grown to nine locations with a tenth slated to open in January 2025.
Ivy Hall distinguishes itself through its commitment to both customer and employee experience. This dedication has garnered significant recognition, including a visit from Illinois Governor JB Pritzker. The dispensary's Charter Club offers members exclusive perks and discounts based on spending levels, enhancing customer loyalty and engagement. Ivy Hall also runs creative promotions, like their upcoming Wonka-themed Black Friday giveaway, to further engage customers.
Employee training is a cornerstone of Ivy Hall's success. The company prioritizes hiring individuals with transferable skills from traditional retail or the cannabis industry, and utilizes tools like Rvt and See Talent for comprehensive product knowledge and customer service training. Employees are encouraged to try products and make informed recommendations, fostering a culture of expertise and customer care.
Beyond its business operations, Ivy Hall actively engages in community outreach. Their "Blood for Bud" campaign, in partnership with Vitaland, hosts blood drives across their locations, making a tangible impact on public health. The dispensary also advocates for policy changes and supports expungement efforts for those with past cannabis-related convictions. With locations throughout the Chicagoland area, Ivy Hall is a growing force in Illinois' cannabis landscape.
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Lilach Mazor Power, representing Giving Tree Dispensary, joined the show Grassroots Marketing to discuss her upcoming panel at MJ Biz in Las Vegas where she will be sharing insights on navigating the Arizona cannabis market. Lilach highlighted key factors for success in Arizona, including understanding market trends, product categories, pricing strategies, and emerging opportunities like the recent legalization of adult-use cannabis home delivery.
Beyond market analysis, Lilach emphasized Giving Tree's commitment to community engagement and education. Their "Coffee and Cannabis Series" provides a welcoming space for adults aged 55 and older to learn about cannabis in a pressure-free environment. This initiative reflects Giving Tree's dedication to responsible cannabis education and accessibility.
Giving Tree's success stems from its strong community ties. Lilach highlighted their commitment to corporate citizenship, with over $120,000 donated to charities and extensive employee volunteerism. By fostering a welcoming and transparent environment, Giving Tree aims to destigmatize cannabis and demonstrate its positive role in the community.
The dispensary's competitive pricing, focus on high-quality products, and support for local businesses contribute to its unique selling points. Located at 701 West Union Hills Drive in Phoenix, Arizona, Giving Tree Dispensary offers a comfortable and informative customer experience. Customers can also access their products through a partnership with Grasp delivery services.
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Chloe Kaleiokalani, founder of CAKE She Hits Different, sat down for an interview to discuss her unique brand at the intersection of music, cannabis, and immersive experiences.
A DJ and producer with a passion for melodic techno and house music, Chloe's love for cannabis and her Hawaiian heritage inspired her to create CAKE. She aims to infuse her work with the aloha spirit and promote joy and love through her brand, especially in challenging times.
Chloe's journey in the cannabis industry is a partnership with Jason, an industry veteran with over 20 years of experience. Together, they've mastered cultivation, extraction, and brand identity, adapting to the market's shift towards vapes and concentrates. Their collaboration leverages Chloe's strength in brand identity and Jason's expertise in technology and procurement. This has led to the creation of their popular cryo live resin product.
CAKE is expanding its product line with a rosin line, a dab device, and a new concentrate line. Currently available in California, Arizona, and Nevada, the brand is actively involved in events in Arizona and anticipates a Nevada launch in early 2025. Customers can find CAKE products through a location map on their website.
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Grassroots Marketing explores the evolving landscape of cannabis delivery services in California, featuring insights from Louis Samuel, founder of Golden State Cannabis.
Samuel discusses the impact of economic challenges and market shifts on the industry, emphasizing the enduring power of passion and customer service.
He also highlights Golden State Cannabis's commitment to innovative products like their new Groovy Chews, a high-potency CBN and THC blend designed for sleep enhancement.
The conversation touches on the company's delivery strategies, including their online presence and personalized customer interactions, reflecting their dedication to navigating the changing tides of the California cannabis market.
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Brasco and SRĐA, Partnerships and Events Manager at Travel Agency.. discussed the establishment and growth of their social equity cannabis businesses in New York.
SRĐA explained how their partnership with the DOE fund, which supports individuals transitioning from former incarceration, homelessness, and other issues, has been instrumental in their expansion. They have opened three stores in Manhattan and Brooklyn, with plans for more.
SRĐA highlighted the importance of their non-profit partnership, which provides infrastructural support and fosters relationships with community leaders. They also emphasized their commitment to hiring formerly incarcerated individuals and legacy operators, providing them with opportunities to thrive in the legal cannabis industry.
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Jim Higdon, co-founder of Cornbread Hemp, discussed the implications of California's hemp regulations, which ban hemp products with any detectable THC. He criticized Governor Gavin Newsom for aligning with the House Freedom Caucus and issuing strict regulations without legislative approval. Higdon highlighted the need for federal regulation through the Farm Bill, noting delays and potential negative amendments.
He praised Senator Ron Wyden's Cannabinoid Safety Regulation Act and Senator Rand Paul's Hemp Economic Mobilization Act, which the latter could raise THC limits to 1%. Cornbread Hemp recently launched USDA-certified organic THC gummies, available in 49 states, emphasizing responsible sales practices.
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Jonathan Robbins discuss the Florida cannabis industry and the upcoming vote on Amendment 3, which could expand Florida's cannabis program from medical to adult use. Robbins, Chair of Akerman's Cannabis Practice, highlights the well-funded pro-Amendment 3 campaign led by medical marijuana treatment centers, contrasting with Governor DeSantis's opposition. He notes the need for 60% voter approval and the potential tax revenue increase from $2 billion from $500 million annually. Robbins also addresses the regulatory challenges, including enforcement and social equity, and emphasizes the importance of responsible industry practices.
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Ryan Thomas, Director of Marketing at Aeriz, shares the company's journey to success in the competitive cannabis market. He emphasizes the importance of consistent branding, a passionate team connected to cannabis culture, and a diverse product line featuring live rosin batter, live resin vapes, hash drops, and edibles. Aeriz's commitment to quality has earned them recognition, including being named one of Marijuana Venture's 40 under 40 and securing awards for their products, like the Jenny Kush strain and Lucid Blue live resin, in the New Times Best of Phoenix edition.
Thomas highlights the company's unique approach to marketing, building an in-house agency over the past seven years. This allows for greater creative control and agility, fostering a strong brand identity. He discusses the challenges of navigating the evolving cannabis market, including pricing strategies in light of awards and seasonal fluctuations.
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Kyle Neathery, CEO of Samson Extracts, discussed their significant growth, extracting and processing over 1.5 million pounds of biomass in 2023, aiming for 3 million in 2024. They are expanding domestically and exploring international markets, particularly in Europe and South America. Neathery expressed concerns about the expired 2018 Farm Bill and its impact on the industry, highlighting the need for regulation to ensure product quality and safety. Samson Extracts focuses on GMP-certified operations and advanced extraction techniques, aiming for high purity and affordability. They also launched a skincare line, Wiregrass Wellness, to diversify their product offerings.
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Vanessa Yee-Chan, owner of Alta, the first legal cannabis dispensary in Chinatown, NYC, shares her journey of launching the business rooted in her family's history with the building. The dispensary emphasizes supporting local businesses and integrating with the community through educational outreach and partnerships, particularly targeting newer generations of Asian Americans. Alta focuses on women's health, offering products designed for menstrual pain and anxiety in a boutique-inspired store. The aesthetic features a pink, white, and gold design, and products are organized by mood. Vanessa also highlights the importance of community engagement and plans for future in-store events, all while adapting offerings based on customer feedback.
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Dr. Monica Werkheiser, a leading cannabis advocate and former pharmacist, discussed her transition from traditional pharmacy to cannabis advocacy. She highlighted her efforts in Pennsylvania to include anxiety as a qualifying condition for medical marijuana, citing studies showing cannabis's benefits for anxiety, sleep, and pain. Dr. Werkheiser emphasized the importance of dose control and education in cannabis use. She also detailed the design and community-focused approach of her new dispensary, Canna Remedies, in Ewing Township, New Jersey, which aims to provide a welcoming, educational environment for customers. The dispensary offers a range of products, including flowers, edibles, and concentrates, and hosts community events and classes.
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Elisabeth Chambry, a media professional and product developer, discusses her journey of creating a unique, concealed smoking apparatus. Inspired by a desire for both form and function, she designed a bong disguised as a decorative object, emphasizing discreetness and timeless design with Mantelpiece. The manufacturing process, which prioritizes sustainability and fair labor practices, is detailed, including the challenges of finding a suitable factory and the use of high-quality materials like borosilicate glass.
Elisabeth also outlines her plans for product line expansion, patent acquisition, and strategic promotion through partnerships and media outreach. The limited-edition nature of the first release, featuring a unique engraving, is highlighted, alongside a commitment to donating a portion of the profits to the Last Prisoner Project.
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Mark Cozzi, founder of the Bettering Company, discussed the expansion of his luxury edible brand into New York, following its success in Illinois. The company offers premium, vegan, gluten-free THC gummies and chocolates, with unique flavors like blood orange and fennel fig.
Cozzi highlighted the use of minor cannabinoids for specific effects, such as sleep (Midnight Cherry Slumber Gummy) and energy (Lemon Zest Energized Gummy). The Bettering Company also supports LGBTQIA+ charities, pledging a portion of New York proceeds to local organizations. Future expansion plans include New Jersey and Ohio.
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Chef Stacy Rae, a New York-based Latina chef, shared her experience and knowledge about incorporating CBD tinctures into cooking. She emphasized the importance of using the right temperature and not overcooking the tinctures to preserve their potency. Chef Stacy also discussed her cookbook "The CBD Recipe Guru: More Than 60 Delicious Foods Without the High," (available on Amazon and her website) which features color-coded recipes using CBD or THC and provides educational resources on using CBD in the kitchen. She also touched on the cultural significance of certain ingredients, like the Achiote seed, in ancestral cuisines.
Chef Stacy also shared her background as a licensing agent and her previous success with a cookbook on romantic recipes. As a licensed cosmetologist with 20 years of experience, Chef Stacey Rae has always been interested in both beauty and food. Her first book, which included recipes like "Oysters, Rock Your Fella," was a hit, leading to sold-out book signings worldwide. Now, Chef Stacy is excited about her new book focused on CBD and THC-infused recipes.
The conversation then turned to the current trend of home cooking and the rise of meal delivery services. Chef Stacy's recipes, which include a cilantro pistachio pesto and vegan protein balls, cater to various lifestyles and preferences, suitable for both everyday meals and special occasions. The cilantro pistachio pesto, in particular, has been praised for its unique flavor and versatility.
Chef Stacy also introduced her new savory and sweet recipes featuring Buddhabites, a versatile ingredient. The decadent cocoa cake and the fusion of Asian and Mexican flavors in Chef Stacy's dishes were particularly appreciated.
Finally, Chef Stacy Rae discussed healthy and flavorful meal options, sharing her tips on using healthy ingredients like shrimp, chicken, and tofu in dishes like fried rice and enchiladas.
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Johnathan MacFarlane, Vice President of Sales and Marketing at RollPros, discussed the potential of their automated pre-roll production system, the Blackbird, to transform the cannabis industry. They highlighted the product's ability to reduce human error, increase efficiency, and ensure compliance with regulations. The discussion also touched upon the evolving market trends, the impact of potential federal legalization, and the importance of data-driven decision-making in the cannabis industry.
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Andrew Wells, the Chief of Staff at Sorting Robotics, discussed the growing role of automation and AI in the cannabis industry. They highlighted the parallels between the cannabis and wine industries, both of which have leveraged technology to improve efficiency and product quality.
Andrew emphasized that automation is not about replacing workers, but rather about enabling them to take on more strategic roles within the company. The discussion also touched upon the importance of quality in the cannabis manufacturing process and how Sorting Robotics' technology helps brands optimize their operations.
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Matha Figaro, the founder of ButaCake, discussed her company’s journey into cannabis-infused edibles, beginning with a simple butter cake business in 2015. A classically trained pastry chef, Matha expanded into cannabis-infused products following a customer's request. She emphasized that all ButaCake products are handmade with natural ingredients, without additives or preservatives, ensuring compliance with state laws. The company initially launched in Delaware, partnering with Columbia Care due to the lack of edible regulations in New Jersey. After successful entries into the Delaware and New Jersey markets, ButaCake recently expanded into Maryland.
Matha shared insights into the delicate balance required when infusing baked goods with cannabis, aiming to create products that are both flavorful and effective. Initially, the company’s products were distillate-based to comply with New Jersey’s legal requirements. Matha highlighted their commitment to catering to all consumers, including those who prefer not to taste the cannabis. She also revealed plans to introduce strain-specific baked goods with more complex flavor profiles, reflecting their dedication to innovation.
The conversation also touched on the production and distribution challenges, particularly regarding ButaCake’s popular "Butter Cake." Regulatory and compliance hurdles, such as the inability to ship cannabis products, have influenced the company’s strategy. Despite these challenges, ButaCake is focusing on growth in New Jersey, Maryland, and Delaware while exploring opportunities in other states. Matha emphasized the importance of having a diverse team of professionals to support the company’s success, showcasing ButaCake's commitment to quality and expansion.
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Monica Olano bravely shared her battle with postpartum depression, anxiety, and PTSD after the traumatic birth of her twins. The unexpected complications and lack of transparency from medical professionals took a toll on her mental health. Monica found healing through therapy, plant medicine, and her conscious decision to avoid alcohol. She discussed the challenges of balancing motherhood, running a business with her husband, and how vital a strong support system was throughout her journey.
Monica has become an advocate for cannabis as a healthier alternative to alcohol, celebrating her 17-month alcohol-free journey and its positive impact on her physical and mental well-being. She encouraged mothers to explore cannabis as a wellness tool and shared how accessible it is to obtain a medical marijuana card, even in conservative states like Louisiana. Her journey towards sobriety also led to a spiritual transformation, incorporating therapy, exercise, and cannabis into her daily life.
Through Cali Sober Mom,, Monica is dedicated to empowering individuals, especially women, to embrace sobriety and take control of their health. She highlights the potential of cannabis-based products as a viable alternative to alcohol, advising a gradual approach to dosage and stressing the need for accessible education on these products. Monica’s mission is to create a supportive community for those looking to heal, grow, and thrive through sobriety and cannabis.
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Danielle Wildstein, the founder of Blue Oak Dispensary, opens up about her mission to normalize cannabis use and empower patients through education and compassionate care.
She shares her vision for the company, her personal journey into the cannabis industry, and the importance of providing personalized guidance to medical marijuana patients.
The conversation touches on the challenges facing the New Jersey medical cannabis market, community engagement efforts in Bloomfield, and the broader landscape of the cannabis industry, from education and professionalism to the increasing popularity of edibles. Discover how Blue Oak Dispensary is breaking barriers and transforming the way people perceive and experience cannabis.
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Grassroots Marketing welcomes back Sarah Patel, founder of Kelia to talk about their company's captivating climb in the past year. Conquering challenges and celebrating successes, they've launched their luscious libations in 40 dispensaries across Massachusetts, expanded their reach to Louisiana, and fortified their online presence.
Focused on functional formulations and the fusion of flavor and health, Kelia is carving a niche in the cannabis beverage market. With more mouthwatering flavors and invigorating effects on the horizon, this women-owned wonder has shaken up the industry.
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Jonathan and Rene Shapiro are the visionaries behind Mindset Wellness, have committed to creating plant-based products aimed at boosting emotional well-being. Inspired by Jonathan's personal journey with the mental health benefits of CBD and terpenes, the Shapiros developed a range of products designed to improve mood and overall well-being without intoxicating effects. Their efforts have been met with positive customer feedback, including a study showing enhanced enjoyment of exercise.
The Role of CBD in Restoring BalanceJonathan elaborated on the potential of CBD to support various aspects of health, including its role in restoring balance to the endocannabinoid system, which is crucial for maintaining homeostasis. By achieving this balance, CBD can improve mood and overall well-being, as it did for Jonathan in managing his anxiety and depression. He also discussed the synergistic effects of different plant-based components.
Commitment to Natural Ingredients and WellnessIn a discussion on plant-based ingredients and adaptogens, Jonathan emphasized the health benefits and supply chain transparency of Mindset Wellness products. The company works with vegan co-packers and rigorously tests their products, including bath bombs, to ensure natural and clean ingredients. They maintain strong ties with the fitness and wellness communities.
Expanding Horizons with Torched PatchesJonathan shared the success of Torched patches, a natural energy solution, and how Mindset Wellness collaborates with celebrities like Isaac Boots to promote their products. The company plans to expand its patch range to cover various needs. Samples are available at pop-ups, with updates provided via Instagram and their website.
Go to www.mindsetwellness.com and use discount code, 'grassroots,' for a 25% discount on your next purchase.
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Cynthia Cabrera, Chief Strategy Officer, and Ryan Oquin, VP of Sales at Hometown Hero and Texas Hemp Business Council founding board members, delve into the potential pitfalls and perplexities surrounding cannabis regulation in Texas.
They discuss the economic and employment risks posed by possible bans, the absence of a dedicated regulatory body, and the industry's need to address bad actors. They also highlight the importance of unified industry efforts and outline their strategic approach to engaging policymakers.
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Jamila Edwards, co-founder of Stash Queens, discussed the launch of the woman-owned cannabis brand, emphasizing social equity and consumer empowerment. She shared insights into transitioning from pursuing a dispensary to launching a brand without needing a license. Challenges faced by social equity applicants in New York's evolving market dynamics were also explored, including disparities in access to medical dispensaries based on location. Jamila highlighted the importance of quality and fair accessibility across communities over luxury in product offerings.
Details about Blackstar Wellness—a minority-owned medical cannabis company seeking to address disparities in healthcare access within marginalized communities—were revealed. The conversation extended to instances of exploitation within the industry and the support received from reputable law firms dedicated to promoting social equity initiatives. Ongoing efforts towards advancing equitable practices and accessible healthcare options within New York's cannabis landscape amidst regulatory complexities and ethical considerations were underscored. Discussions with a radio host added depth to the dialogue, focusing on industry leadership's need for greater cultural competency to navigate the evolving market dynamics.
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Jessica McElfresh, founder and principal of McElfresh Law, Inc. and Conference Chair for the 2024 INCBA Cannabis Law Institute, shares her perspectives on the upcoming Cannabis Law Institute event. While the event is primarily focused on cannabis law, it remains geared towards legal professionals. Key features include a panel discussion with former federal officials who will provide insights on rescheduling's impact on international transactions and enforcement strategies.
Jessica discusses the intricacies of cannabis licensing, emphasizing social equity and conventional licensing challenges. States like Illinois and New York exemplify the complexities of corruption, lottery systems, and delays in dispensary openings. Jessica highlighted these issues as focal points in annual panel discussions and mentioned that the upcoming conference will address license fairness, litigation actions, and the dormant commerce clause's impact on licensing.
We also cover the potential benefits of cannabis rescheduling, such as increased tax write-offs and enhanced research opportunities, amidst uncertainties surrounding federal policy changes and interstate transactions. Jessica emphasized the ongoing regulatory complexities and the contentious nature of state versus federal law conflicts.
We also discuss the removal of banking protections for the cannabis industry from a federal funding bill and new proposals from Democratic senators. They underscored the need for creative solutions to industry challenges, such as integrating legacy operators into the legal system and addressing the illicit market.
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Josh Lamb | Co-Founder/CEO of High Rewards discusses the launch of HighRewards, an app that rewards cannabis consumers for checking in at dispensaries, uploading receipts, and completing tasks.
He also discussed the concept of rewards programs that allow users to monetize their everyday purchases, including the Rewards App for cannabis purchases.
The app uses zero-party data to benefit retailers while providing rewards for consumers. Josh explained how the app works and its benefits, while sharing the value of the points and their redeemability.
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In this episode of Grassroots Marketing, we sit down with Brendan McKee, Co-Founder, CFO, and COO of Silver Therapeutics, to explore the unique challenges faced by the cannabis industry on Martha's Vineyard. Brendan provides insights into the stringent regulations that restrict cannabis sales on the island, impacting both medical and recreational users. He discusses the complexities of implementing various laws in specific geographical areas and anticipates potential legal disputes.
We also delve into the seasonality of retail cannabis in the northeast and Silver Therapeutics' expansion plans, aiming to balance quality and quantity. Brendan shares strategies for maintaining a craft cannabis feel within a multi-state operation and highlights their top-selling products, including flower and pre-rolls, which dominate their revenue.
The episode wraps up with a discussion on the legalization of medical cannabis in Massachusetts, focusing on law enforcement and patient transportation challenges, and a personal recount of Brendan’s experiences with the industry.
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Aaron Bloom, CEO of DocMJ discusses the potential expansion of Florida's medical marijuana program to include adult use, the challenges faced by senior citizens in accessing medical marijuana, and the current state of the industry.
We look at the impact of the expansion on the medical marijuana program, and how it could create new opportunities for patients and MSOs alike.
We also emphasized the importance of education and accessibility for patients, particularly senior citizens, and highlighted the need for a clear framework for pharmacies to dispense cannabis products.
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We speak with Todd Polyniak, Sax LLP Head of Cannabis Practice, and a seasoned expert in the cannabis industry. We discussed the 471C tax code provision. This provision allows small businesses to identify specific inventory items for cost calculations that would otherwise be disallowed under 280E. However, utilizing 471C is risky, as it could trigger audits and penalties if the IRS disagrees.
They also discussed the potential implications of cannabis legalization, including the implementation of an excise tax similar to those on alcohol and tobacco, and the potential for challenges with rescheduling cannabis from a controlled substance to a less restricted category. While Todd is optimistic about the future of the cannabis market, Brasco believes that the IRS will find ways to recoup their tax write-off losses and that some companies might attempt to reclaim them through re-auditing, though the success of this strategy remains uncertain.
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Nicole N'Diaye, a Principal at Bossiee Budz and board member of the Cannabis Association of NY, shared her journey from a medical cannabis user to an entrepreneur in the industry.
She emphasized proper cultivation practices, discussed educational opportunities for industry entrants, promoted homegrown cannabis initiatives, and highlighted the need for strategic planning and business acumen. We also covered obtaining licenses, educational initiatives, homegrown cannabis programs, engagement strategies, strategic business approaches, and industry growth and success stories.
Nicole also highlighted the recent changes in regulation allowing home grow for those 21 and older in New York State, and her plans to acquire a research license to conduct specific research types in New York, with cannabis being listed as an agricultural crop opening up funding opportunities. She also filled us in on their affiliate program to assist people in getting started with home-growing, including educational resources and equipment.
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Christine Smith, the founder and CEO of Grön, discussed the origins of the name and Christine's background in architecture and land use entitlement. Over the course of 10 years, Gron has grown steadily, providing chocolate-infused products that have found success in a niche of the edible market dominated by gummies.
They discussed their company's expansion strategy, which operates under a reverse licensing model. This approach allows the company to partner with local entities, gaining control over production and ensuring meticulous oversight at every stage. Christine explained that the company does not grow or produce oil, but instead focuses on making edible products, using a blend of distillate and live rosin, and adding minor cannabinoids to create specific effects. The company's expansion plan is deliberate and strategic, targeting three new markets annually. They currently have six markets in Canada and one in the US, with plans to open in Ohio, Pennsylvania, and Florida.
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Alexandra Chong, CEO at JACANA discusses her company's mission to establish a strong Jamaican brand for cannabis, grown naturally and sustainably. They cultivate and use over 70 medicinal plants for their range of wellness products, including CBD-infused topical creams, oils, and gummies. The team highlighted their position as the largest vertically integrated cannabis producer in Jamaica, with a focus on wellness and expanding into other plant-based and fungi categories. They emphasized the importance of their products being made in Jamaica and the traditional methods of cultivation and harvesting, while also maintaining the highest quality standards.
They also discussed the authenticity and cultivation of cannabis in Jamaica. They emphasized the importance of authenticity, noting that many international cannabis brands appropriate Jamaican culture without truly incorporating Jamaican-grown cannabis into their products. They also highlighted their commitment to organic cultivation and their aim to blend traditional growing techniques with modern scientific advancements to produce high-quality cannabis.
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Stanley Jutkowitz, Senior Counsel with Seyfarth Shaw LLP discusses the recent DEA decision to reschedule cannabis from schedule one to schedule three, with potential less restrictive schedules.
Stanley provided legal insights on the implications of this move, while highlighting the controversy surrounding cannabis legalization and rescheduling.
We also explored the roles of DEA and FDA in the legalization process, emphasizing the complexity of the legal landscape with multiple agencies involved and conflicting treaty obligations and federal laws. We also discussed regulatory challenges and legal implications of cannabis, including the distinction between hemp and marijuana, taxation and decriminalization, and the current state of legalization and regulation in the US.
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Aeriz, led by Ryan Thomas, excels in sustainable aeroponic cannabis cultivation with a focus on quality, sustainability, and innovation. Their product range includes hash oil-infused pre rolls and unique offerings like hash drops, known for consistent highs.
Expanding into Illinois, Arizona, and soon California markets, Aeriz prioritizes building relationships with dispensaries while balancing high-volume production and premium quality. Ryan Thomas shares insights on overcoming marketing challenges amidst evolving market dynamics.
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Daron Babin catches up with Darren Gleeman, the managing partner of MBO Ventures, the cannabis industry's only investment bank dedicated to Employee Stock Ownership Plans.
MBO Ventures is the cannabis industry’s only investment bank dedicated to Employee Stock Ownership Plans (ESOPs) which make the negative tax implications of 280E irrelevant. They hold a patent pending for its groundbreaking ESOP methodology. This methodology played a pivotal role in executing the cannabis industry’s first three inaugural ESOPs.
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Grassroots Marketing welcomes Christy Fuicelli, the founder of MJ Attache. She shared insights into the creation of high-end luxury cannabis accessories, highlighting the discreet yet luxurious Anthony bag priced at $2150. Drawing from personal experiences, Fuicelli identified a market gap and emphasized innovative designs using Italian leather. Fuicelli's dedication to meeting diverse consumer needs within the cannabis community while maintaining elegance and functionality was evident.
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Ben Burstein, Corporate Development Manager at LeafLink discusses the strategies for the cannabis industry ahead of the 420 holiday, with a focus on driving profitability through increased sales volumes and addressing illicit market activities. Ben highlighted the importance of strategic inventory management, promotional activities, and balancing cultivation capacity with retail demand. Challenges faced by social equity licensees due to limited access to capital were discussed, along with the need for comprehensive legislative frameworks to improve social equity programs.
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Grassroots Marketing speaks with Charlie Hernandez, CEO, Dispensary-Growth.io dispensary SEO strategies, emphasizing high rankings and sustainable growth. They discussed overcoming industry challenges like limited social media marketing, collaboration with Mosaic for online visibility, and integrating Google marketing platforms. Essential factors such as local SEO strategies, geo-targeting, website optimization, and podcasting efforts for Season 2 of the High Rankings podcast were highlighted, along with insights into Dispensary Growth IO's targeted approach for high-functioning dispensaries.
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The Benzinga Cannabis Capital Conference, renowned for its networking-centered approach, provided a hotbed for industry leaders to converge, with an intent focus on striking deals and fostering relationships. This conference stands as a testament to the evolved professionalism within the cannabis industry. The spirited engagement at this event shows an ecosystem brimming with entrepreneurs and businesses eager to make impactful moves. Mike Mejer of Green Lane Communications shed some light on the atmosphere of the cannabis business landscape at the Benzinga Cannabis Capital Conference in sunny South Florida. Their conversation gives us an outline of the vitality and the focused intent that industry players have on networking, branding, and shaping the future of cannabis commerce.
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The cannabis industry continues to burgeon, shaking off old stigmas and embracing a new era of sophistication and business acumen. The Benzinga Capital Conference, a staple event in the industry's calendar, brings together entrepreneurs, investors, and thought leaders to discuss the future of cannabis. In this episode of Grassroots Marketing on CannabisRadio.com, we get a front-row seat to the aspirations and strategic moves shaping this ever-evolving market. The interview with Trina Ragsdale from Jane's Joint Boutique Dispensary in New Jersey gives insider insight into the emerging trend of upscale cannabis retail spaces. Ragsdale, a two-time cancer survivor who found relief through cannabis, is at the forefront of reshaping consumer perceptions by offering a personalized, education-first approach to cannabis. She highlights the importance of integrating sophistication into the dispensary experience, stating, "Jane's Joint boutique dispensary, we're a class five retailer in South Jersey... We are a boutique dispensary, really specializing in premium cannabis products."
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In this episode, we speak with Kyle Sherman, the founder and CEO of Flowhub, a leading cannabis retail management platform. They discuss Flowhub's new integration with Biotrack, expanding their national coverage to 36 markets. Kyle explains how their new platform, Flowhub Maui, is revolutionizing the dispensary experience by streamlining operations and improving customer service. They also touch on the challenges and opportunities of the cannabis market in Florida and the importance of having the right technology stack for success. Don't miss this insightful conversation with Kyle Sherman.
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The burgeoning cannabis industry is rapidly evolving, with an increasing focus on consumer safety and product quality. A recent discussion at the Benzinga Cannabis Capital Conference 2024 highlighted the strides VIST Labs is making in this space. With a commitment to delivering healthcare and pharmaceutical-grade decontamination and testing services, VIST Labs is setting a precedent for clean cannabis products. Here are the key insights drawn from the conversation between VIST Labs executives and industry experts. VIST Labs is revolutionizing the cannabis industry by offering natural decontamination processes, which are vital in maintaining compliance and ensuring consumer safety.
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In this episode, we are joined by Jillian DeHerrera, the Director of Sales at Würk, a cannabis-specific payroll and HR management system. They discuss the company's growth and success in the industry, as well as their focus on compliance and banking partnerships. They also touch on the upcoming changes in tax laws and how Würk is prepared to help their clients navigate these changes. With their expertise and trusted partnerships, Würk is dedicated to providing the best payroll solutions for cannabis businesses. Tune in to learn more about their services and how they can optimize your workforce.
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In this episode we welcome back Arthur de Cordova, CEO of Ziel, to discuss the company's presence in the German cannabis market. We explore the differences between the medical market in Europe and the recreational market in the United States, emphasizing the importance of quality and regulatory compliance. We also touch on the potential role of the FDA in safeguarding quality in the US cannabis industry. Arthur highlights Ziel's innovative microbial control solution and their sleek RFX machine.
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Joseph Zahaitis, President of Bankcard International Group, discusses the payment solutions his company offers to the cannabis industry. With over a decade of experience in cannabis payments, Zahaitis explains how his company helps businesses navigate the challenges of cashless transactions and compliance. He also addresses the potential impact of DHS rescheduling on tax implications for cannabis companies. Zahaitis emphasizes the importance of working with cannabis-friendly banks and offers insights for businesses of all sizes.
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Join Jeffrey Trappe, Director of Operations at Planet 13 Holdings, as he discusses the opening of their cannabis consumption lounge, Cannabition, in Las Vegas. He shares the positive response they've received and the unique experiences they offer, such as a cannabis museum and partnerships with local restaurants. Trappe also talks about Planet 13's expansion into Florida through the acquisition of Vitacan and their anticipation of adult-use legalization. Discover how they plan to incorporate the Planet 13 brand into the Florida market and meet the increased demand for cannabis products.
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Grassroots Marketing speaks with Markel Bababekov, Founder of The Herbal Care. He talk about his transition from the legacy cannabis market to legal operations, emphasizing quality and safety. He addresses financial burdens and limited profit margins in the regulated cannabis industry, focusing on supporting legal dispensaries for consumer safety. Markel navigates New York's cannabis landscape, promoting legal options and advocating for cooperation to combat illicit markets.
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Grassroots Marketing speaks with Whitney Conroy (Chief Commercial Officer) and Alisha Holloway, PhD, Chief Scientific Officer at Phylos. We discuss a collaboration with People Science on recently announced groundbreaking findings from an IRB-approved, double-blind clinical study. This study throws light on the effects of the rare cannabinoid tetrahydrocannabivarin (THCV), particularly highlighting the Natural Natural TM variant's ability to significantly elevate energy, activity, motivation, and well-being without the typical fatigue and hunger associated with THC.
Alisha shares her involvement with a group advocating science-backed legalization materials, noting DEA pushback on rescheduling due to high THC levels. Varying strengths of antibiotics are compared, discussing purposes. We also discuss the recent headlines stemming from a New York Times article mentioning federal scientists' findings on cannabis safety and non-addictiveness, highlighting legalization's pivot on lobbying and Congress supermajorities for policy changes.
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Grassroots Marketing speaks with Claudia Post, Founder and CEO of MOST Consulting Group and Scarlet Express. Claudia highlights her background in transportation logistics. She emphasizes a focus on assisting businesses in cannabis transportation services, regardless of scale, offering consultation or partnership opportunities.
They delve into Scarlett Express's services, showcasing expertise in trucking, logistics, and supply chain management, catering to a range of clients from large MSOs to small craft companies. Claudia underscores her work with social equity applicants, advocating for opportunities for all in the cannabis industry. We learn about Most Consulting Group, highlighting their marketing and compliance services for cannabis companies, stressing the importance of specialized help in regulated industries.
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Grassroots Marketing speaks with Rob Metcalf, Vice President of IT Infrastructure at compli about the importance of compliance and regulatory solutions for businesses in the cannabis industry. They emphasized the need for tailored compliance solutions, expertise in guiding businesses through the process of implementing critical technologies, and ongoing support to ensure profitability. They also discussed the challenges of implementing compliance measures in different states with varying regulations and the potential of repurposing existing infrastructure for cannabis dispensaries. Finally, they touched on the impact of gentrification on these areas.
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Grassroots Marketing welcomes Cameron Gallacher, the CEO and Co-Founder of Latched, the world's premier agency dedicated to elevating cannabis businesses through innovative strategies. With a specialization in Search Engine Optimization (SEO) for Cannabis, Hemp, and CBD companies in both Canada and the United States, Latched has become a trailblazer in the industry under Cameron's visionary leadership.
Cameron's expertise in grassroots marketing has been instrumental in propelling Latched to the forefront of the cannabis market. His commitment to cultivating organic growth strategies and leveraging digital platforms has not only positioned Latched as a go-to agency but has also empowered countless cannabis businesses to thrive in a competitive landscape. Throughout the interview, Cameron shares insights into the necessity of SEO within the cannabis sector, shedding light on the unique challenges and opportunities that come from a sound SEO strategy.
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Grassroots Marketing delves into the exciting partnership between Hi Seltzer, a rapidly growing THC-infused beverage company, and the Professional Pickleball Association (PPA) tour. In this exclusive interview, CEO and Founder Lou Police shares insights into Hi Seltzer's innovative approach to crafting a zero calorie, zero sugar, and zero alcohol hemp-infused Seltzer. The beverage, utilizing a cutting-edge nano-emulsified base ingredient, promises a clean and clear pour every time.
Discover how Hi Seltzer, with 5mg of Delta 8 per drink, provides a milder and gentler THC experience compared to other products on the market. Positioned as a fun and approachable alternative to alcohol, Hi Seltzer allows consumers to enjoy the excitement without the hangover. The conversation also explores the brand's five enticing flavors – Watermelon, Pineapple, Wild Berry, Real Cherry, and Lemon Lime – and its availability in over 3,000 stores across 23 states, with distribution expanding nationwide.
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Grassroots Marketing catches back up with Bryan Gerber, the founder & CEO of HARA Supply, the largest manufacturer of cannabis cones and combustibles in the world, producing 100 million + cones monthly for the market's largest entities, like Jeeter, Stizzy, OCB, and Zig-Zag. They own and operate 14 facilities with over 2,000 employees.
Bryan is also the founder & CEO of four-time inc. 5000 company HARA Brands, a diversified cannabis accessory and lifestyle brand that designs and sells innovative products for consumers and industry partners in the smoking market. Its brands include Hemper, Goody Glass, KRYO and Smokefiends, offering a la cart shopping for core essentials dedicated to the smoking world, such as bongs, cones, bubblers, dab rigs, dab tools, grinders, rolling trays, vape pens, cleaning products, and more.
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Grassroots Marketing welcomes back Benjamin Meggs, a seasoned executive leader with over fifteen years of experience, notably shaping businesses within the highly regulated Texas oil and gas industry. As the CEO of Bayou City Hemp + 8th Wonder, Ben has masterfully steered the company's transformation from a small extraction operation to a multimillion-dollar, vertically integrated hemp manufacturing powerhouse, brewery, distillery, and house of brands.
Ben's strategic prowess in areas such as operational efficiency, stakeholder relationship building, and groundbreaking nano-emulsions technology have help to revolutionize the cannabis-infused beverage market, making Bayou City Hemp + 8th Wonder's journey to becoming the Top Manufacturer in Texas at the Texas Hemp Awards.
We learn about the recent collaboration between Bayou City Hemp + 8th Wonder and upscale Indian eatery Musaafer. Executive Chef Mayank Istwal and Beverage Director Afzal Kaba crafted an avant-garde dinner series, "High Society," featuring eight courses of THC-infused dishes alongside infused mocktails and cocktails.
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We learn about Oneness, the product line that intersects with Science, Spiritual Medicine and Full Spectrum Hemp. We hear from with Dr. Neha Raje (CEO) and President Alexander McLain (President) with Oneness.
Oneness is a private corporation founded in 2020. It is headquartered in Gainesville, FL with offices in Nashville and Los Angeles. The company plans to roll out additional lifestyle products in 2024, including a signature hemp-infused luxury fragrance.
CEO Dr. Neha Raje and President Alexander McLain are renowned speakers and experts in the hemp/cannabis industry, bringing both biotech savvy and spiritual awareness to the company and its vision. Oneness raised its first round of financing through the family office of a prominent New York investment banking group, at a pre-money valuation of $50M. The Oneness Foundation aims to create fertile soil, urban farms and improved nutrition for children.
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Hans Diettrich with the Making Metrc Easy podcast speaks with Shai Ramsahai, President of Royal Queen Seeds.
Established in 2007, Royal Queen Seeds (RQS) is a market leader at the forefront of the global cannabis genetics industry. Driven by an inherent passion for the plant, RQS meticulously tests each seed for germination, vigor, yield and both recreational and medical efficacy. This dedication, combined with relentless research and development, allows RQS to pioneer and anticipate market trends while delivering top-tier genetics curated by its team of biologists.
The company is also a respected cannabis educator that offers comprehensive grow guides, resources and instruction for cultivators. It has developed an extensive range of modern genetics—including autoflowering and proprietary F1 hybrids—that cater to the varied needs of contemporary growers at every skill level, from hobbyists to professionals. Multiple Cannabis Cup victories and prestigious "Best Seed Bank'' awards speak to the company’s outstanding breeding and innovation. RQS now operates online in the U.S., Thailand and 28 countries across Europe. Headquartered in Barcelona, brick-and-mortar locations can be found in Amsterdam, Barcelona, Bangkok and New York.
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Hans Diettrich from the Making Metrc Easy podcasts speaks with Matt Knobel, the President at What's Your Treat. He has explained that he saw a market and started to talk to a lot of great people in the different candy companies before partnering with our first candy manufacturer, what became one partnership then became 4.
They have now partnered with 5 candy companies all with a minimum of 40 years experience . From chocolates, gummies, fudge, taffy, popcorn, peanut butter and much much more.
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Hans Diettrich from the Making Metrc Easy podcast welcomes Jennifer Makris, MBA, and President of Cannabis Cash Advisors.
Jennifer brings over twenty years of experience in sales, transportation and logistics, and consulting. Over the last decade, she has specialized in secure cash management solutions for banks, credit unions, traditional retail, and high-risk industries.
She has built a network that supports each touchpoint in the cannabis cash ecosystem; banking, transportation, automation, technology, training, and more. Cannabis Cash Consultants educates customers on the importance of optimizing the cash life cycle, creating FOH and BOH efficiency that drive security and profitability.
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Sean Kelly speaks with Suresh Khanna, a former tech industry executive with an impressive tenure at Google, has now embarked on an exhilarating journey into the cannabis space, where he envisions vast opportunities similar to the dot-com bubble, which proliferated available venture capital and market valuations.
Suresh has recently taken on the position of President and COO at Treez, the leading retail technology company in the cannabis industry. Drawing from his diverse career background, Suresh aims to empower and train managers, ignite a thriving corporate culture, and unveil Treez as the dominant force in cannabis retail technology. He envisions Treez collaborating with new investors and prominent retailers to elevate the cannabis industry to new heights.
Suresh's journey from the tech industry to the cannabis world offers a unique perspective on the parallels between these groundbreaking sectors.
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Discussing Blue 42 Organics, CTE, Cannabis and The Georgia Hemp Crop with Henry Ostaszewski with Blue 42 Organics & Blue 42 Market, and the Co-founder of Creative Soul.
Henry and Joe Ostaszewski played football for many years, ultimately competing at the highest levels in college football and the NFL. Despite all the victories, the glory, and the memories, competition at this level comes at a cost. For many players, these costs don't make themselves known until years after the glory days are over. Chronic Traumatic Encephalopathy (CTE) is just one of the many devastating long-term effects that may result from a career in high-intensity sports like football. Joe and Henry both have first-hand experience with CTE. Over the years, the Ostaszewski brothers have watched helplessly as teammates have suffered from debilitating mental health and physical complications. The most devastating cases even resulted in death from aggressive brain cancers, ALS, or suicide.
The reason Henry and Joe became so excited about the CBD industry years ago is that full-spectrum CBD plant extracts anecdotally show promise. For example, many people find that consuming high-quality, full-spectrum CBD can lead to improved sleep, reduced anxiety, muscle and joint pain relief, and other quality of life improvements. Regular CBD usage has anecdotally made a difference in the lives of the Blue 42 Organics team, and we are excited about new studies and research being conducted in today's world of CBD remedies. We are on the cusp of a new age of discovery in the field of wellness and therapy, and this particular plant extract is at the forefront of this new and exciting research.
Blue 42 Organics is humbled and proud to have been afforded the opportunity to forge partnerships with the very best in the industry. We have partnered with Ph.D. scientists for research, independent third-party testers for quality assurance, and sustainable supply chain solutions in order to bring our customers the best All-American, organically grown, full-spectrum CBD in a responsible way.
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Grassroots Marketing spotlights Storz and Bickel and the Venty, Made with German Engineering with Jurgen Bickel, the Co-founder of Storz and Bickel.
We discuss with Jurgen about Venty, the new dry-herb vape they have announced, plus the significant new features on the Venty, compared to their previous products. We also discuss the new recreational cannabis market in Germany.
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Grassroots Marketing spotlights the Struggles of a Social Equity Cannabis Startup with Jeff Similien, CEO of Lowkey Dispensary.
Lowkey Dispensary recently filed a lawsuit against a former business partner whom they claim allegedly conducted business in a fashion that caused corruption and embezzlement.
Lowkey proudly stocks Method Man’s brand, TICAL, and introduces Neighborhood Strains an exclusive line of strains named after Boston neighborhoods, each embodying the unique spirit of its community.
- A campaign covering ten out of the twenty-three communities in Boston. As a nod to the city's rich diversity, Lowkey Dispensary has also launched a new T-shirt line, available for pre-order via drop ship.
- The first two strains to hit the shelves are the Dorchester Diesel and Mattapan Blue Hill Dreams.
- Dorchester Diesel, a potent Sativa, boasts a distinctive blend of GG4 Sour Diesel and Muddy Waters, delivering heavy gas with a sour diesel hint on the exhale. Perfect for maintaining productivity and sparking creativity, this strain pays homage to the dynamic Dorchester neighborhood.
- Mattapan Blue Hill Dreams is a hybrid of Blueberry Pie and Sandalwood, infused with Muddy Waters. With its blue hue buds and a mix of heavy gas and orange hairs, this strain reflects the cultural vibrancy of Mattapan. The neighborhood, known for its diverse mix of Caribbean, African American, and Haitian cultures, comes alive in every puff.
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We discuss Cannabis Transportation, Home Delivery and Security Measures with Talaria Transportation CEO Ari Raptis.
Ari is the founder and visionary behind Talaria.He is a serial entrepreneur with over 15 years in logistics and business management leading the company with a wide range of real-world experience. With a specialized focus in secure logistics, his business background and leadership skills make him an integral part of Talaria and our community outreach efforts. Ari has been an advocate for the industry and is regarded as one of the industry's leading voices for reliable and safe logistics in the cannabis industry.
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We hear the story of Zen Cannabis Special Projects Manager Evan Senn and her story transitioning from her background in Art and Design to managing Special Projects for Zen Cannabis.
We also hear about Zen Cannabis' Innovative Chocolate Line: Elevating Indulgence and offer products to give a relaxing journey to inner bliss.
Evan is a writer, editor and professor who splits her time between Southern California and North Carolina. She has most recently taught Art History at Laguna College of Art and Design, California State University, Fullerton and was the most recent Curator for Golden West College Art Gallery. She has worked in the Media & Communications department for Laguna Creative Ventures, and has worked as an independent PR consultant and publicist for artists. She is the former Editor-In-Chief of Culture Magazine and Inland Empire Weekly, and was the Assistant Editor for YAY! LA Mag, Publisher’s Assistant for Artillery Magazine, and in 2010 she co-founded the independent arts journal, Rogue Arts. Her Master’s Thesis and first published book, Cement Sanctuary: Contemporary Street Art in Los Angeles (2012) has helped establish her as an expert in contemporary street art and alternative and underground art movements.
Evan has contributed to a number of books on art, including TMRWLND: The Secret Stays Unknown - The Art of Dereck Seltzer & Tina St. Claire (2016), Seeing the Invisible (2015), Yarn Bombing 18th Street, and many art catalogues. In 2013, Evan was an Artist-in-Residence at Grand Central Art Center, during which she produced a documentary called Life of a [Female] Artist with Ingrid Reeve. She has contributed as an arts writer for KCET Artbound, OC Art Blog, ArtVoices, OC Register, OCR Magazine, Beautiful Bizarre Magazine, Art and Cake, Artillery Magazine, Local Arts, Beauty & Wellness Magazine, Laika, Unite4:Good, and E-VOLVED Magazine. Past publications also include ArtScene, Juxtapoz, and Art Ltd.
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Grassroots Marketing discusses changing the Perception of Cannabis and Plant Medicine with David Kooi, CEO and co-founder at Jointly.
We discuss the possibilities of imagining a new perception of normalizing cannabis into plant medicine or plant wellness to the mainstream. We also compare and contrast the same scenario with psychedelics.
We also learn about "Spark", the world's first AI assistant for purposeful cannabis consumption, and for the chance to author the Theory of Purposeful Cannabis Consumption.
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We discuss the Netaleaf Spyder and The Future of Cannabis Cultivation with the CEO of Neatleaf, Elmar Mair.
The Neatleaf Spyder is a first-of-its-kind autonomous robotic platform that exceeds the capabilities of the human eye or any static sensor, generating millions of data points every day and translating these into simple and actionable insights, bringing the latest advances in machine learning and agronomy to the fingertips of growers.
Neatleaf has offices in San Francisco and Munich and is working with some of the industry's leading brands.
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Grassroots Marketing talks to the creators of Zen Leaf Roller, Bill Beauclair and John Allen. The Zen Leaf Rolling Tool provides a unique opportunity for individuals who are new to hand-rolling cigarettes and seek a discreet, personal journey of self-improvement encompassing mental, physical, and spiritual growth.
With this tool in hand, beginners can embark on a transformative process that extends beyond the mere act of rolling cigarettes.
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Grassroots Marketing speaks with Leili Fatehi (One of the chief architects of Minnesota’s cannabis legalization policy) and Laura Moon-Ginsburg, Partners and Principals of Blunt Strategies.
Leili Fatehi’s multidisciplinary background has established her as a leading innovative and effective strategist at the nexus of politics, policy and industry development. Her adept understanding of legal and regulatory frameworks, combined with her relationship-building and negotiating skills, were at the helm of the MN is Ready campaign that culminated in the 2023 legislative approval of adult-use cannabis in Minnesota.
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We're excited to introduce FlyWheel™, a groundbreaking technology solution from 240L Holdings designed to synchronize the cannabis supply chain from seed to sale. This free platform for our top retail partners leverages the power of data capture to streamline inventory management, improve sell-through rates, and optimize auto-replenishment, all while protecting your data. FlyWheel™ uses real-time insights to help retailers make informed decisions, improve cash flow, reduce the 280e tax burden, and mitigate the risk of slow-moving stock tying up valuable resources. With FlyWheel™, you retain full control over your orders and have the ability to change, reject, or return orders in line with standard order policies.
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Michael Brosgart is a cannabis industry veteran with a background in finance, consumer goods, real estate, and global capital introduction. As COO of AVD, he oversees the high-level operations of each department while promoting a strong company culture and advocating for the democratization of the cannabis plant. Michael has significant experience building and scaling businesses. His oversight ensures that AVD’s workflow delivers products to customers on time and as promised. Before joining AVD, Michael was the Vice President of Sales and Marketing at cannabis investment leader The Arcview Group, where he worked with some of the top brands in the cannabis industry. Here he leveraged his extensive knowledge of capital markets to connect investors with early to mid-stage cannabis investment opportunities. He also served as Director of Special Projects for Luxury Brand Partners and its portfolio of luxury beauty companies and spent over a decade in the Latin American finance industry providing corporates, banks, and governments in the region with access to global investors.
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A marketing expert with over 25 years of sales and marketing experience, Gabrie has launched over 10 cannabis brands and has worked as both an owner and executive with Dispensary teams. Her expertise in brands and marketing led her to develop Monarch Data Systems and managed services to help dispensaries maximize revenue. Capitalizing on our team of experts to help create the most efficient and profitable business through the utilization of Monarch Data Systems' managed marketing services, data, and technology. Utilizing Monarch Data Systems dashboard and managed services, a retail store will be provided with a complete set of metrics that include sales of brands, demographic data, and customer purchasing behavior.
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Jack is the founder and Chief Executive Officer for Mosaic, a company that is redefining the digital user experience for dispensary customers. Jack also serves as a Board Director for Wedge who is transforming the digital interview process as well as Board Director for the Freedom Educational Foundation which is a nonprofit charity providing educational support for young students in deprived communities of Ghana. Jack has run various companies as President & CEO and served as a Board Member across technology, software, insurance, and nonprofits where he has raised capital, overseen Mergers and acquisitions (M&A), and developed successful strategy and execution.
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For any coverage of New York’s cannabis market, including the latest news and industry trends, available to provide insider, boots-on-the-ground commentary is CEO Nicolas Guarino (graduate of NYC’s Baruch College, now based in Albany) of Naturae, currently one of only six cannabis companies licensed in New York State for all supply chain activities.
As a GMP-certified 100% New York company working in cannabis/hemp extraction since 2017, Naturae’s Hoosick Falls facility is the state’s largest producer of CO2-extracted cannabis oils (a cutting-edge technique that reportedly maximizes quality). Naturae’s house brand, Jaunty, is New York’s number one selling licensed vape cart brand, available in every one of the state’s licensed dispensaries (including NYC’s Housing Works Cannabis Co, Union Square Travel Agency, and Smacked), with more products coming to market soon.
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Cameron Clarke is the Co-Founder and CEO of the California cannabis manufacturer. Sunderstorm is the parent company of Kanha gummies, Wind vapes, Nano5 oral sprays, and the Solara brand of flowers. He is a serial entrepreneur with a track record of transforming technical innovation into high-impact applications. The company has built a manufacturing facility and will launch its edibles into the Thai market in January, making them one of the first U.S. brands to establish a presence there.
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Jesse Channon joined The Cannabist Company in December 2019 as Chief Growth Officer. Jesse is an accomplished leader with over a decade of experience in digital marketing, consumer targeting, grassroots campaigns, and social media, having advised and worked with some of the largest brands and agencies in the world, including Microsoft, AT&T, Honda, Starbucks, NBC, Red Bull and more. A member of the founding team at PageLever, a Y Combinator-backed company, Jesse oversaw all revenue and partnerships, working with companies such as YouTube, Intel and Toyota to build one of the first real-time applications on Facebook’s API and earning certification in the first wave of Preferred Marketing Developers. In 2013, PageLever sold to Unified, a New York City-based Ad Tech company, where Jesse spent six years on the senior management team. After Unified, Jesse served as Chief Revenue Officer for Social Native, a custom content marketplace. He serves on the Entrepreneurship Advisory Board for the Harbert School of Business at Auburn University, and the Marketing Board for UJA in New York City and mentors first-time founders of early-stage startups.
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Kim Sanchez Rael is a passionate business leader, a startup veteran, and an investor in innovation. She has extensive experience as an operating executive and as a venture capitalist, focusing on early-stage investments in technology companies. Rael is currently the President and CEO of SRE Wellness, Inc. (dba Azuca).
Rael has an extensive background in both startup and Fortune 50 Companies. Before her career in venture, she co-founded an advanced energy company and held numerous management positions at Intel, where she managed a $200 million capital budget, led planning for a $1 Billion expansion, and held roles in finance, operations, and strategic planning. Before Intel, she served as an aide in the US Senate focusing on foreign affairs and science and technology policy.
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Grassroots Marketing learns How The Cannabruhz Are Cultivating Financial Growth in the Cannabis Community.
Their mission is to empower individuals with the knowledge and tools they need to navigate the intricate financial terrain of cannabis, all while championing the progress of the cannabis community and its underrepresented minorities.
We speak with Jerell Duncan who emobodies the heart and soul of The Cannabruhz Media's commitment to community empowerment. With a strong foundation as a bookkeeper and tax professional, Jerell brings a powerful voice to the table. He understands the unique challenges faced by business owners and also minorities within the cannabis industry, and strives to provide a platform for their stories, experiences, and successes. Jerell's passion for inclusivity and social equity drives his work to uplift the voices of those often marginalized. Through his tireless efforts, Jerell is sowing the seeds of progress and cultivating a more diverse and equitable cannabis landscape.
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LeafLink Offers Some Holiday Sales Guidance by way of their comprehensive Holiday Sales Guide. We get the details from LeafLink strategist Ben Burstein. Designed to help cannabis retailers, brands, and distributors boost their holiday sales, our guide provides actionable insights and data-driven recommendations to make your holiday season a success.
Ben Burstein is LeafLink’s Strategist, helping manage industry research, mergers & acquisitions, and strategic partnerships for the company. He’s been featured as an industry expert both on-air (ABC, FOX, NPR) and through digital channels (Forbes, Cannabis Business Times, MJBizDaily, St. Louis Business Journal).
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Grassroots Marketing revisits The Goods and their Community Based Cannabis Culture 1 Year Later as we welcome back Chris Vining, the Co-Founder of The Goods, a dispensary in Somerville, MA..
The Goods dispensary Somerville actively participates in the communities we work and live in. From investing in the art, music, and culture in and around Davis Square to advocating for neighbors by speaking out, standing up, and fighting the Good fight – commiting to Doing Good For All.
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Grassroots Marketing discusses Cannabis Compliance Prevention With Air-sampling and Molecular Testing with Rachel Reboulet, the VP of Commercial Operations at AirAnswers, Inc.
AirAnswers® is responsible for the only commercial air-sampling technology that has the capability of detecting pathogens that can harm cannabis crops, affect crop yield, and prevent compliance with state testing requirements.
AirAnswers® combines its patented air-sampling technology with molecular testing capabilities to collect and test for biological matter in cultivation facilities.
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Grassroots Marketing welcomes Anders Mintz: Creative Marketing Director for 22Red in AZ. We learn details about 22Red, the cannabis brand founded by System of a Down’s Shavo Odadjian, laying down roots in Arizona with their first ever proprietary grow.
Plus, we hear about the release of heir Live, Ice Water Hash infused pre-rolls and pre-roll packs; Live, Ice Water Hash Disposable Rosin Vapes; and then Live Ice Water Hash dabbable rosin.
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Spark Sourcing Dedicates Staff and Introduces New Packaging Material to Help the Cannabis Industry Reduce Plastic and Avoid Greenwashing Traps. We learn all about it with Andrew Bliss, the founder of Spark Sourcing.
Spark Sourcing is excited to introduce eco-shell™, a game-changing solution that can reduce plastic by up to 50% and carbon emissions by up to 70%, all while offering 100% recyclable packaging.
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Grassroots Marketing talks to Tom Sheridan, the CEO of MWG Holdings about their work in the California Cannabis market. Would love to learn about existing investment opportunities that are out there and learn about their vast offerings of retailing services for customers.
MWG Holdings is in a unique position with vertical integration and strategically placed retail facilities to continue to grow under it's new leadership. It's already been a successful year for the company, but the addition of Sheridan allows for a different approach moving forward. The company is confident that despite the current economic climate, MWG will continue to emerge as one of the most prominent players in the California cannabis market.
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King Palm Introduces New Collabs with Sean O' Malley and The Game as we speak with Brandon Puett, co-founder and Chief Operating Officer at King Palm Wrap Company.
King Palm crafts every one of their organic pre-rolled cones to replicate the beauty of those traditional wraps people have been enjoying for centuries. Just like those who came before us, King Palm is embracing all things natural for your smoking experience.
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Grassroots Marketing speaks with Dave Richmond CEO of Banana Bros, the makers of OTTO Smart Motorized Grinders. By activating the device’s single-use button, OTTO by Banana Bros. is designed with artificial intelligence to gently mill buds to uniform perfection and then neatly fill Banana Bros. premium raw fiber cones in just seconds: No mess, no wasted greenery.
Founded in 2017 by CEO Dave Richmond and Director of Innovation Manny Montano, Banana Bros., LLC brings elevated, smart solutions to market that provide herb users with high-quality ancillary products with unprecedented precision and simplicity. A company based in the heart of Los Angeles, Banana Bros. represents a diverse community of herb users from all different walks of life. The company is committed to modernizing the industry by bringing innovative, tech-savvy products to the market, leveraging over 20 years' experience in creating some of the world's most popular consumer electronic brands.
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Media and Marketing Converge with Mode Family-owned, Hemp-derived CBD and here to tell us is Jorge Vivar, the Creative Director at Mode. (Promo Code MODE15.at Checkout) Mode is committed to creating organic, all-natural, and lab-tested products which promote overall mind and body wellness.
.A key member to Mode’s success and values, Jorge use 15+ years of experience to promote the growth and establishment of the brand. He earned a bachelor’s degree in Journalism and Mass Communication.
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Grassroots Marketing showcases Ceres Greenhouse Solutions and how their system handles common Controlled Environment Agriculture Challenges. We speak with Josh Holleb, Systems Integration Specialist with Ceres Greenhouse Solution.
Ceres Greenhouse Solutions is an organization that takes these efforts even further by designing greenhouses that maximize energy from the sun. Ceres has even patented their unique design which is most efficient in cold climates and includes the possible addition of a ground-to-air heat transfer system (GAHT).
Their greenhouses are also designed to ensure that greater amounts of light can enter through the southern extension of the greenhouse roof, with the north side of the roof configured with a reflective surface. The configuration of the north wall ensures the uniform distribution of light and because there are no windows, this section (north wall) can be thermally insulated. The greenhouse design makes Ceres a leader in “passive” greenhouse design, a term used to describe maximizing the natural light, heat, and air movement in a specific location in order to create an interior environment that minimizes the need for energy from the grid to light, heat, and/or cool a building.
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Grassroots Marketing discusses Access to Multi-state Cannabis Insurance Programs with Erich Schutz, VP of National Practice Leader for Cannabis, Jencap Specialty Insurance Services.
Erich is a broker, underwriter, and risk manager who specializes in hard-to-place, multi-state cannabis insurance programs. He has more than 14 years of experience in the excess-and-surplus lines insurance segment. He was a five-year board member of the MAIA Young Agents Committee, a national Cannabis Insurance CE educator, and a Big I Legislative Conference participant.
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Applying the Ad Agency Approach to Cannabis Branding as Grassroots Marketing talks with Grassroots Marketing with Patrick Toste, Creative Director @ HIGHOPES Design.
As Creative Director, Patrick oversees and is at least knee-deep in every project that comes through the doors. After earning his BFA in Graphic Design, he gained valuable branding and marketing experience working alongside big brands like The Coffee Bean, T-Mobile, and Under Armour. Being a cannabis consumer and advocate himself, he recognized an opportunity to assist the industry’s success with his expertise and decided to leave the ad agency world behind.
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Complications in Cannabis Banking, Regulations and Licensing as we welcome back Jonathan Robbins, Chair, Cannabis Practice with Akerman LLP. We also speak on these topics from a national and state level (New York and Florida).
Jonathan Robbins serves as chair of Akerman’s Cannabis Practice, counseling clients on the evolving, complex legal and business issues impacting companies with interests in the regulated substances industries. Ranked by Chambers USA as a top lawyer in Cannabis Law and recognized in 2018 by the National Law Journal as one of the country’s “Cannabis Law Trailblazers,” he has been published and quoted in national media outlets such as U.S. News & World Report, The American Lawyer, Politico, Washington Post, Bloomberg News, and Law360. He is a founding board member of the National Cannabis Bar Association and is also an active member of the National Cannabis Industry Association.
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Grassroots Marketing welcomes Lucy’s Natural Remedies founder Lucy Escudero. Lucy's Natural Remedies is a Maryland-based cannabis education company, empowers Marylanders seeking guidance on their journey to using medical cannabis.
Founded in 2021 by an experienced medical cannabis patient, Lucy's Natural Remedies’ mission is to educate people about the health benefits of medical cannabis. "A lot of people are confused about medical cannabis," said Lucy, who uses a mix of her background in law, wellness, and research to help Maryland cannabis patients make sense of the current state of research.
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We learn about Dank Poet Dispensary, a new Washington, NJ dispensary that Embraces Culture and Community., We hear from Sonia Mangalick, CFO & Managing Partner; Chris Caruso, CEO, Founder & Managing Partner; and Deborah Snow, COO & Managing Partner.
Inside Warren explained: The journey of Dank Poet Dispensary was frequently challenging, frustrating, and bank-breaking. Chris shared, “Before I had my partners, I actually considered packing it in. It was a daunting amount of work for one person, not just the financial cost, but the time and the mental costs, and the sheer exhaustion. Because it’s legal on the state level, but federally illegal, a lot of resources other small businesses could access didn’t exist for me. I wondered if I’d become a fry cook and live in my mom’s basement at 50. I was very lucky to find my two partners. Without them Dank Poet might not have reached this point.”
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El Blunto provides a classic-styled Cigar Making Product for the Finest Cannabis Experience and we learn more from Q. Ladraa, the CEO of Albert Einstones, makers of El Blunto.
Q. Ladraa is CEO of Albert Einstones the creator of El Blunto is a family-run MSO headquartered in Los Angeles, CA with manufacturing facilities in Arizona, Nevada, Michigan, Missouri, Massachusetts, and all of Canada. Despite their humble beginnings and limited resources compared to some other publicly-traded and venture capital-backed cannabis companies, Albert Einstones is using a methodical and innovative approach to addressing the challenges of cannabis pre-rolls has laid the groundwork for our unparalleled growth and expansion.
Albert Einstones stands out as one of the most rapidly expanding cannabis companies in the nation. In each of our markets, our revenues approximate one million. Currently, our products are available in over 3,000 retail stores spread across the US and Canada.
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Grassroots Marketing welcomes Lex Corwin, Founder and CEO of Stone Road Farms and the work that Cannabis Farmers burden and their ongoing Challenges of Sustainability. Stone Road was founded by Lex Corwin in 2016 at the age of 23 as a queer-led, family run cannabis brand committed to harvesting and creating quality cannabis, offering the best buds, never shake, filler or distillate-sprayed weed from its 57 acre, off-grid family farm in Nevada City, CA. With its high design-forward packaging, Stone Road is blazing a path for a new age of cannabis consumers with eye-catching, colorful and inclusive campaign imagery. When he's not hand-rolling joints in LA, Lex can be found cultivating his farm and his connections in each new market as states continue to push forward with the legalization of cannabis. Stone Road is now available in California, Oklahoma, Massachusetts and is launching in Michigan in Q1, with more markets in the pipeline for 2023, including New York, giving Lex the opportunity to finally debut his brand in his home turf of New York City.
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Grassroots Marketing showcases BATCH a bustling Wisconsin Grown CBD and Wellness Brand with Dennis Mistrioty, the CEO/Co-founder of BATCH. The Co-founders of BATCH, Dennis Mistrioty, Griff Lynch, and Andy Gould are three
lifelong friends who grew up in the greater Milwaukee area and went on to attend the University of Wisconsin, Madison. Merging their chemistry acumen with a dedication
to natural wellness, Dennis and his team offer a behind-the-scenes look at their entire production process, from hemp farming to extraction and bottling. This transparency, central to BATCH’s ethos, ensures customers can confidently and enthusiastically embrace the products they consume. In addition, BATCH’s devotion to integrity and quality has positioned them as a distinguished contract manufacturer for over 50 CBD and wellness brands. BATCH Labs is also proud to be GMP certified.
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Grassroots Marketing talks to Mario Gabriel, Director of Nectar Medical Vapes about How Nectar Medical Vapes Revolutionizing the Dry Herb Vaping Experience. Driven by his passion and a desire to make a positive impact beyond traditional engineering, Mario's entrepreneurial spirit led him to establish The Herb Convention Ltd. Recognizing the growing demand and necessity for quality portable vaporizers and other cannabis related products, he embraced this opportunity to create 'Nectar' – a brand that embodies the principles of product quality, wellness, and exemplary service.
Under Mario's visionary leadership, 'Nectar' has become a household name, celebrated for its customer service and high-quality cannabis hardware products, which are robust, meticulously crafted, and environmentally conscious. Mario's dedication to quality, coupled with his innovative thinking, has propelled the brand to the forefront of the industry.
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Grassroots Marketing showcases Surfside and their new platform Commerce Media, deemed The Next Generation of Advertising Technology with Jon Lowen, the Co-founder of Surfside.
Commerce Media empowers cannabis brands by opening a new advertising channel directly within a retailer's ecommerce websites and marketplaces.
The expanded offering will accelerate the ability for retailers and cannabis dispensaries to personalize and improve shopping experiences, while providing brands the ability to secure priority placements, improve exposure to in-market shoppers and measure all media to SKU-level sales.
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The Department of Health and Human Services (HHS) recently recommended that marijuana be reclassified from a Schedule I substance to a Schedule III substance. If implemented, this schedule change could have a big tax impact on cannabis businesses.
Grassroots Marketing speaks with Guillermo Rodriguez, Virtual CFO with Summit Virtual CFO by Anders..Using his accounting and financial background, Guillermo advocates for the cannabis industry as a Virtual CFO, helping guide cannabis operators down the path of profitability through dynamic forecasting, understanding KPIs, and profit-focused accounting.
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Grassroots Marketing showcases brelixi®, an innovative new holistic wellness brand, has officially launched its line of nano cannabis-infused instant drink mixes. We speak with their founder and chief food scientist, Breanna Neff.
brelixi draws on the power of its proprietary nano cannabis technology and better-for-you functional ingredients to offer consumers convenience, discretion, and unparalleled wellness.
Featuring nootropics, electrolytes, antioxidants, and adaptogens, brelixi is currently available in two unique and refreshing flavors: Elderberry and Hibiscus Lemonade, with 30 mg of CBD, and Yuzu Turmeric Lemonade, which offers 20 mg of THC. The brand utilizes its nano cannabis technology to provide a faster onset time (of about five to ten minutes), with more perceivable effects–making it one of the fastest-acting and longest-lasting cannabis products on the market.
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Grassroots Marketing speaks with Todd Friedman, Director of Strategic Partnerships of DAG – The Grow Facility Company about Cannabis Controlled Environment Agriculture (CEA) Facilities.
DAG – The Grow Facility Company is an industry leader in the development, design and construction of Controlled Environment Agriculture (CEA) facilities for the cannabis and food industries of North America. As an Engineering, Procurement and Construction (EPC) firm, DAG integrates teams across the entire spectrum of services, systems and operations to deliver a single source of accountability for indoor agriculture facilities.
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We discuss the concept of Community Cannabis with Chris Vining is the Co-Founder of The Goods, a dispensary in Somerville, MA.
The Goods dispensary in Somerville, Massachusetts actively participate in the communities we work and live in. From investing in the art, music, and culture in and around Davis Square to advocating for our neighbors by speaking out, standing up, and fighting the Good fight.
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We discuss Bridging The Women's Leadership Gap In The Cannabis Industry with Audra Horridge vice president of technical solutionsat Advanced Vapor Devices (AVD).
Audra Horridge drives product development and innovation by using her extensive hardware knowledge to continuously improve all aspects of AVD hardware, from internal performance to design. Her skill at guiding and educating clients by developing best practices comes from her years at her own business—a cannabis contract manufacturing facility where she developed and produced products for over 50 top cannabis brands in California.
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Grassroots Marketing welcomes Madison Shockley, Chief Executive Officer of Cadre and Founder of the Cannabis Equity Policy Council (CEPC). Cadre is a visionary social equity brand that actively advocates for equitable opportunities across the cannabis industry, offering exceptional cannabis products while uplifting marginalized communities.
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Grassroots Marketing showcases Kush Queen and their Premier Luxury Lifestyle Cannabis with Olivia Alexander, the Founder and CEO of Kush Queen, a premier luxury lifestyle cannabis brand that launched in 2015. Renowned for providing quality, innovative cannabis wellness and lifestyle products, Olivia has become known as one of the industry’s top tastemakers, pioneering new areas of the space and creating trends at every turn.
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We discuss Social Equity at Dispensary Level: Breaking Barriers and Achieving Success with Annu Khot, the founder and CEO of Socíale, an employee-owned business exclusively offering products from female and minority-owned operations.
Socíale embodies Annu's vision of providing ownership opportunities to those disproportionately impacted by the War on Drugs.
Her leadership has earned her a spot as one of the Top 50 Women Leaders of Illinois for 2023, and she has received the distinguished Asian Pacific Islander Heritage Award.
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Grassroots Marketing chats with Andrew Osterman, Brand Director of OCB Rolling Papers and how OCB has Launched America’s Only Real Rice Cones.
Inspired by nature, OCB Brown Rice Cones are made with sustainably sourced, responsibly harvested, GMO-free red rice fibers from France’s Camargue river delta and organic hemp grown by a co-op of farmers in Champagne, France, with paper made in our family-owned paper mill using water from the French Alps. Unbleached and ultra-thin cones deliver an easy-to-use, premium, slow-burning experience that is nearly tasteless. The cones come in various sizes, including Mini, 1-¼, and King. Each cone includes a watermark that depicts a lighthouse, the brand’s beacon of excellence.
Additionally, the gumline of every OCB paper and cone uses natural Acacia gum, unlike most other cones or papers in the market. The company has partnered with an international non-governmental organization, Seedballs Kenya, in the Sahel region of Africa to distribute Acacia seeds for the rehabilitation of degraded forests and landscapes in the country.
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Grassroots Marketing speaks with Max Rudsten, Chief Revenue Officer at POSIBL. We speak about their award-winning Mexican American owned craft cannabis brand is sustainably grown using state-of-the-art Smart Greenhouses powered by its parent company, POSIBL in Salinas, California. Plus, Preserving rare genetics: relationships with breeders, and special projects in the works to preserve rare genetics like Humo’s Reserva De La Familia line, the result of POSIBL’s refined in-house breeder selection program that delivers potent, flavorful and visually stunning, expertly-grown flower. We also learn why white-labeling makes sense, what to look for in a partner, what POSIBL looks for in a brand.
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Grassroots Marketing welcomes Jack Grover, the founder and CEO of Grove Bags, a provider of cannabis packaging specifically tailored for the unique physiology of the plant to create the perfect climate for cannabis preservation.
Since March 2016, the company, Grove Bags, continues its commitment to manufacturing its packaging solutions in the United States for the global cannabis market, and has gained industry-wide praise for its proprietary TerpLoc technology.
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Grassroots Marketing speaks with Isaac Bock, Managing Director and Head of Strategy for AlphaRoot and now the host of the Roots to Risk podcast.
Isaac Bock is the Managing Director and Head of Strategy for AlphaRoot, a cannabis-based insurance company. Bock first joined Founder Shield in 2017 before taking over their newly created AlphaRoot department which is dedicated to changing outdated perceptions on holistic medication. Isaac’s focus on building relationships is key as he realizes people are who they surround themselves with; thus continuously pushing to be among the best both in insurance and cannabis.
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Grassroots Marketing speaks with George Breiwa, a serial entrepreneur, prolific inventor, and the Founder of DynaVap, a company with the mission to make smoking history and produce the greatest dry herb vaporizers available.
DynaVap has developed into one of the US's fastest-growing private businesses under George's direction. Early in his career, George served in the US Navy and worked on nuclear submarine duty. He was the owner of ZipCoat and the CTO of Scope Mounted Electronics for almost 8 years until he started his own company.
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Grassroots Marketing speaks with Jonah Rapino, Director of Marketing at nuEra Illinois. WeTalk about how social impact and revenue are true partners and the experience of being a budtender and communicating with cancer patients and how it changed his perspective and approach.
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Discussing Kelia Cannabis Beverages and the Mocktail Market as we speak with CEO Sarah Patel. She founded the cannabis beverage company in 2022. She got the idea after ceasing cannabis use during pregnancy after years of heavy use — which she often felt judged for. After she stopped breastfeeding, Patel began using cannabis again, and felt a sense of relief. Her anxiety dropped and she felt more relaxed. She sought to bottle that feeling, offering a cannabis product without the Cheech-and-Chong stigma. After a walk one day, Patel came home and told her husband about her idea to start a line of cannabis beverages.
She explained "I started KELIA because I believe that beverages should not only make you feel good, but also be good for you. I have been using cannabis since my teens, and I remember feeling like I was doing something wrong. When I became a mother, I stopped using cannabis, but after a year postpartum, I decided to use it again, and it was eye-opening. Cannabis helped ease my anxiety, quiet negative thoughts and even helped me become more focused when spending time with my daughter. I realized that I was a normal person who benefited from the effects of cannabis. I want to share that feeling with other mothers and adults through KELIA and allow them to sip our cannabis cordials throughout the day or enjoy them as mocktails with friends.”
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Omari Anderson originated Best Dirty Lemonade begins when he wanted to help his mother who was struggling with early onset Alzheimer’s and the debilitating effects of the disease. Omari understood the benefits of cannabis in his personal life and created Best Dirty Lemonade, a cannabis-infused premium non-carbonated drink, to try to bring comfort to his mother. He saw how it provided some much-needed relief before her passing and decided to offer the beverage to people in his community who may benefit. As the popularity of the beverage has grown, Anderson sought to expand his production and subsequently move from the legacy market to legal cannabis markets around the country.
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Outside Lands Festival Celebrating 5 Years of Culture, Community, and Cannabis and we speak with Lauren Carpenter, (Chief Executive Officer) and Dustin Moore (co-founder) at Embarc
Outside Lands is happening August 11-13th at San Francisco's Golden Gate Park and is one of the most popular summer events for both music and culinary enthusiasts alike. The three-day festival showcases world-class music programming, from legendary acts to emerging artists, plus features 96 restaurants, 36 wineries, 30 breweries, and 8 specialty cocktail bars, all of which are local to California.
Kendrick Lamar, Foo Fighters and ODESZA are among the headline acts this weekend. Outside Lands takes place annually in San Francisco's Golden Gate Park and is one of the most popular summer events for both music and culinary enthusiasts alike. The three-day festival showcases world-class music programming, from legendary acts to emerging artists, plus features 96 restaurants, 36 wineries, 30 breweries, and 8 specialty cocktail bars, all of which are local to California. Delivering an elevated experience for attendees that includes unique and cultural programming such as Outsider Art, Cocktail Magic and Grass Lands, Outside Lands showcases the best the Bay Area has to offer.
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Grassroots Marketing welcomes Trey Kavooras, the Founder of TPK Ceramics. TPK Ceramics is a manufacturer and distributor of ceramic vaporization hardware. Their products are designed to work with oils that are above 70% viscosity and are engineered with bio-compatibility and health in mind. Ceramic coils are porous and can heat viscous oils better, which results in more oil being vaporized and thicker smoke.
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Applying the Costco Sample Model For Joint Pre Rolls as we speak with with Kyle Loucks, CEO of RollPros. For free Costco samples, that is often buying an entire box of flautas when you only went to that aisle for cheese. Kyle explains that for pre-rolls, that can be a mix-and-match deal on different pre-rolls (both hybrid and infused).
Kyle Loucks is the Founder and CEO of RollPros, an automation company disrupting the cannabis industry using its groundbreaking TruRoll technology that mimics the precision of hand-rolled quality joints at scale.
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Grassroots Marketing speaks with Joseph Rubin, CEO and Co-Founder, Doobie Delivery. Doobie is a woman-owned and co-founded leading national cannabis delivery service that provides consumers with convenient and safe access to cannabis. Doobie recently partnered up to expand cannabis delivery across New York’s five boroughs and the Hamptons over the course of the summer. Currently, consumers 21 years and older, located across Manhattan and in Brooklyn’s DUMBO and Williamsburg, can order state-regulated cannabis products from trydoobie.com, and have them delivered to their doorstep and scheduled at their convenience until 10:00 p.m.
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Grassroots Marketing welcomes Mike McDonald, President at Dablicator and how their patented oil applicator continues to connect with more brands.
Experienced in consumer products manufacturing, finance, marketing and sales, Mike has guided Ammonite’s rapid development from a start-up to one of the most innovative hardware platforms in the cannabis industry.
Originally created by one of California’s leading cannabis brands, Dablicator partners with vertically integrated operators and premium extract brands to deliver the easiest, most versatile way to experience cannabis. Their patented Dablicator™ oil applicator, is designed to replace a messy syringe and is ideal for all oil types including live rosin, solventless, live resin, RSO, distillate, hemp CBD, and more. The Dablicator brand partner program provides a turnkey solution with fully brandable hardware, packaging, and marketing materials that drives product innovation and accretive retail revenue with your brand and your oil.
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Grassroots Marketing speaks with Sean Mack, Partner at Pashman Stein Walder Hayden PC and the co-chair of the Cannabis and Hemp practice and co-chair of the firm’s Litigation practice. With significant experience counseling business owners in complex disputes, Sean brings a unique set of skills to businesses interested in cannabis and hemp. Sean advises Hemp-CBD companies on state and federal laws affecting their advertising and businesses. He also works in tandem with Pashman Stein’s attorneys to offer clients counsel in the interplay between cannabis/hemp laws and corporate, employment, intellectual property, health care and real estate laws.
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Melissa Lavasani is the Founder and Chief Executive Officer of Psychedelic Medicine Coalition (PMC). Prior to founding PMC, Melissa was the proposer of Washington DC’s successful 2020 ballot measure Initiative 81, the Entheogenic Plant and Fungus Policy Act, and led the campaign to the largest ballot initiative victory in the history of our nation’s capital.
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Deborah Mash is one of the world's foremost experts on the psychedelic drug ibogaine. She is the CEO and Founder of DemeRx Inc., a clinical-stage drug development company advancing ibogaine and its active metabolite noribogaine for the treatment of opioid use disorder.
DemeRx has partnered with ATAI Life Sciences -- a global biotech platform with a special focus on psychedelic medicine -- to develop ibogaine for those suffering from opioid use disorder. Building on the extensive human data available around ibogaine. DemeRx and ATAI will submit Clinical Trial Applications for a Phase II study in opioid-dependent patients. This joint venture will also develop screening procedures, dosing guidelines, and best practices for opioid withdrawal management to ensure patient safety.
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Metta Mats was born out of love for the experience that doing yoga on a piece of art brings to the practice. They noticed there was no truly great yoga mat with art on it. They spent years perfecting a unique surface made of safe materials to protect the artwork we put on our mats and provide a grip to support all types of yoga. Metta Mats' yogic mindset of continual improvement is infused into the artisanship that they bring to their product.
Each mat is made by them, by hand in Philadelphia, PA and they have sent out mats all over the world. Metta Mats is committed to making the world's most vibrant, highest-performing, environmentally-friendly yoga mats. They developed this product out of a deep respect for the practice of yoga and the value of art.
Their mats aren't just about the art, they feature a surface material that we developed and perfected over the span of a few years. Our goal is to fuse this art with yoga to help inspire mindfulness and growth throughout your practice.
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HempLucid becomes the first company to offer psychedelic therapy as an insurance benefit. Chase Hudson is the founder and CEO of HempLucid, with over 2000 stores in the USA. Hemplucid is dedicated to providing lucid information and products to help people understand and experience the benefits of the hemp plant in their lives.
Chase has become intimately familiar with psychedelic therapy and has offered ketamine therapy through the insurance plan of his many employees. He co-produced Lamar Odom: Reborn alongside Zappy Zapolin and Kaia Roman.
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Bryon was appointed Clinical Professor at the University of Colorado School of Medicine following his retirement as a Distinguished Professor of Alcohol and Drug Abuse Research in the Department of Psychiatry at the University of Texas Southwestern Medical Center and as a psychiatrist for 30 years with the Department of Veterans Affairs.
He has published 200 papers and book chapters on the neurobiology and treatment of addiction and is Editor-in-Chief of The American Journal of Drug and Alcohol Abuse. In his semi-retired status, he is evolving from focusing on the consequences of substance use itself to the consequences of the drug war. As a Founding Member, his commitment to the goals of DFCR arises from his desire to ensure that the harsh, punitive prohibition of cannabis use is replaced by a regulatory system that protects both the individual and society.
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Grassroots Marketing speaks with Paul Botto, the Co-founder and President of Lucid Green about Lucid Green and Their Intelligent QR Code Platform Expansion. Previous roles include former Head of Analytics Sales and Consulting at Google, GM of Visible Measures Analytics, and Founding Member of Conduce supply chain data platform working with companies like DHL, Cisco, and PwC.
Lucid Green is the intelligent UPC of cannabis, providing cannabis brands, retailers and distributors with a touchless inventory management solution that increases supply chain efficiencies and cost-savings while ensuring regulatory compliance.
Telehealth visits for Florida Medical Marijuana card renewals and the possibility of adult use legalization in the state of Florida and more are discussed with with Aaron Bloom, CEO of DocMJ.
Aaron Bloom is the CEO of DocMJ, the largest and most experienced multi-state group of Certified Medical Marijuana physicians providing recommendations to over 400,000 eligible patients. It was created by physicians who believe in the power of evidence-based alternative medicine to provide relief to suffering patients.
We talk about Timeless Vapes and the Timeless Artist Legacy Program with Joshua Hirschey, President of Timeless Vapes
The Timeless Artist Legacy program provides artists, musicians and creatives with a platform to share their unique stories through the lens of cannabis culture. In celebration of International Women's Month, Timeless has partnered with Miami native Tati Suarez on a special-edition flip case and vaporizer battery inspired by the typography and palette of Art Nouveau.
They also recently collaborated with APEXER, also known as Ricardo Richey, a multifaceted virtuoso with expertise in designing murals, sculptures, videos, installations and canvas pieces. As a third-generation Bay Area native, Richey uses art as a tool to capture the spirit of the area while chronicling its changing nature. His ability to transform complex feelings, emotions and ideas into colors, shapes and lines has been celebrated in more than a dozen publications, including The New York Times, The Hollywood Reporter, Complex, Fortune, VIBE and HypeBeast.
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Grassroots Marketing connects with Sarah Schmidt, the VP of Marketing and Communications at Subtext. Sarah has direct experience consulting cannabis companies on marketing campaigns and strategies. She is also close to the historical and latest legal marketing and ad restrictions for cannabis companies.
Subtext is an award-winning conversation platform that connects creators and subscribers through text messaging. By making direct connections with their fans, Subtext hosts have the ability to communicate one on one or at scale free from the toxicity of social platforms and the clutter of email. Subtext's customers include INFLCR, Sony Music, Conde Nast, USA Today Network, CNET, and IRONMAN. Subtext is the fourth product spinout from The Alpha Group, a successful incubator for new technology and media properties inside Advance. Advance’s portfolio of exceptional companies includes Condé Nast, American City Business Journals, Leaders Group, Stage Entertainment, Turnitin, 1010data, and POP. Advance is also among the largest shareholders in Charter Communications, Discovery and Reddit.
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Bayou City Hemp Company Welcomes New Partners and Distributors and we learn about those with Ben Meggs, Co-Founder & CEO, Bayou City Hemp Company.
Bayou City Hemp Company (BCHC), the most respected Cannabis Operator in Texas, will join forces with Houston's award-winning 8th Wonder Brewery, Distillery, and Cannabis to develop a captivating line of cannabis-infused products. These offerings will be distributed by Flood Distribution to bars, restaurants, liquor stores, convenience stores, and grocery outlets in Dallas, San Antonio, Austin and Houston.
We also learn about the partnership between Bayou City and Flood Independent Distribution marks a historic milestone in the Texas beverage industry, providing brand partners with a direct route to market, while giving consumers access to these low-dose products at the retail locations and establishments they already know and love.
Grassroots Marketing Catches Up with Autumn Brands with Autumn Shelton, the Owner and CFO. Autumn Brands takes apesticide-free approach allowing beneficial bugs to thrive, and the PURE guarantee marks a product that provides a clean, potent cannabis experience.
They have created a modern, artisanal approach to sustainable cannabis cultivation and raise their crops without insecticide sprays. It’s all possible with the native California ladybug doing its part.
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Grassroots Marketing discusses about the process of Quality Hemp Seed Distribution with Jessica Hanson, CEO of Symple Fulfilment and Symple Seeds. Jessica is a longtime entrepreneur who has worked in the civil engineering, construction and cannabis spaces and is currently the CEO of Symple Fulfilment.
At her current venture, Symple, Jessica is dedicated to ensuring that farmers, both big and small, have access to the best quality hemp seeds in the market. Apart from offering farmers great quality hemp seeds, Jessica has also built a strong female team at Symple bucking a common trend in a traditionally male-dominated industry. Jessica has also previously owned a female-focused dispensary, an experience that greatly shaped her outlook on the cannabis industry.
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Stash Ventures is the largest cannabis investor in Michigan, with headquarters in Indianapolis. We learn how they are investing in cannabis being legal in Indiana with with Katie Wiley, Chief Legal and Strategy Officer of Stash Ventures.
They are a vertically integrated cannabis company, meaning they have access to growing, processing and retail sale licenses, and they have control over a quality product from seed to sale.
Stash is based in Indiana and lobbying for legislation change in their home state.
How is Naturae Manufacturing for New York State's Adult-Use Cannabis Market? We learn more from with Nicolas Guarino and Christian Mollica, the CEO and CRO respectively, of Naturae.
As a GMP-certified 100% New York company working in cannabis/hemp extraction since 2017, Naturae’s Hoosick Falls facility is the state’s largest producer of CO2-extracted cannabis oils (a cutting-edge technique that reportedly maximizes quality). Naturae’s house brand, Jaunty, is New York’s number one selling licensed vape cart brand, available in every one of the state’s licensed dispensaries (including NYC’s Housing Works Cannabis Co, Union Square Travel Agency and Smacked), with more products coming to market soon..
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Grassroots Marketing speaks with Maison Bloom Founders Nathan Johnson (CEO) and Jake Wall (CIO) about Their All-Natural Hemp-Based THC Elevated Seltzers. These seltzers deliver a carefully curated blend of botanical alchemy thanks to a unique combination of all-natural hemp-based delta-9 THC, THCV, CBD, CBG, CBN, and a proprietary blend of botanical terpenes. The brand’s most expansive innovation to date was meticulously developed with Maison’s signature high-quality craftsmanship and attention to detail, introducing the world to a bold new combination of plant magic and the world’s first all-natural designer cannabinoid functional beverage.
Made with only all-natural ingredients, with no artificial ingredients, synthetic sugars, or unnecessary additives, Maison Bloom’s All-Natural Hemp-Based THC Elevated Seltzers are only 35 calories, gluten-free, vegan, distilled from all sundown sustainably sourced ingredients, including organic, pure organic fruit and herbal extracts, agave, and novel hemp-based extracts and botanical terpenes from California’s Emerald Triangle. Each six-pack – designed for those living a “Cali-Sober” lifestyle all the way to those who simply want to “Drink Different” – retails for $48.00 and provides a ready-to-drink craft flower-powered alternative to traditional cocktails, brimming with vibrant flavor and a full spectrum of euphoria.
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WEEDAR is shaking up the projected $52.6 billion cannabis industry, enabling brands to offer engaging shopping experiences, and build brand-customer relationships that boost loyalty and sales. Grassroots Marketing speaks with their CEO Jonathan Bohun.
Consumers using WEEDAR can shop their favorite brands in 3D augmented reality, as opposed to generic product catalogs, get access to exclusive, beautifully packaged product drops created in collaboration with trendy artists, and receive NFTs for their purchases. Customers can then trade or resell the NFTs, making WEEDAR the first and only platform where consumers can actually make money buying weed. Customers can also engage in gamified in-app experiences and collect points for each win. These points are stored in a virtual Stash Box, and can be exchanged for discounts and merch, such as exclusive customized bongs or grinders.
Brands can market their products through the WEEDAR platform and create customizable loyalty programs for their consumers, generating more sales, driving customer loyalty and boosting retention rates. Brands can also opt for a white-label solution, which includes a fully customized app with branded AR-powered experiences and tailor-made loyalty schemes. Additionally, brands get access to advanced sales analytics that provide insight into consumption patterns across regions, which enables improved product distribution, sales and localized offerings.
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Red Rodriguez , Director of Brand Partnerships at GRAV, and Artist Brian “Box” Brown Have Teamed Up to Rebrand Reefer Madness with limited edition Zine. Grassroots Marketing learns more about it.
GRAV, the renowned pipe company known for producing high-quality glass smoking pieces, has partnered with comic artist and author Brian “Box” Brown to create a zine that rebrands the concept of Reefer Madness. The project aims to challenge the stigmatization of cannabis use and promote a more informed and positive perspective on the plant.
The term Reefer Madness was popularized as a title for a 1936 propaganda film and had a resurgence in the 1970’s when drug policy reform became a popular topic. The film’s over-the- top portrayals and inaccuracies had a significant impact on public perception of cannabis. For decades, the Reefer Madness campaign was used to justify harsh drug laws and stigmatize marijuana users. As laughable as the film would be to current audiences, the campaign helped to create a culture of fear and misinformation around cannabis that continues to persist.
GRAV and Box Brown aim to draw attention to the current state of Reefer Madness. Although attitudes have begun to shift, the legacy of Reefer Madness still lingers. Many people still hold outdated and unfounded beliefs about the dangers of cannabis. These beliefs in turn influence policy, leading to a disproportionate number of people, particularly within historically disenfranchised groups, to face legal and social consequences for using it.
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We discuss the Vibesbnb Black-Owned Cannabis-Friendly Rental App with Deontae Mack, a Black entrepreneur who founded Vibesbnb, a Black-owned online startup, where he lists cannabis-friendly rentals.
Mack explains: ":Cannabis has always been a niche community but no platform had ever considered itself a cannabis platform so I thought it was a good opportunity for growth if we focused on cannabis users and solving problems for the tourist community who consume and need to find accessible homes. I recruited my best friend and told him of my journey about how I think the world is opening up to cannabis hospitality like Colorado did in 2012 and we could build a killer company.
My instinct was right and our passion was then cemented as the State of Florida 2016 passed Amendment 2 which prescribed medical marijuana to patients I thought to myself “Where do you go to book a 420-friendly reservation? I didn't think of an answer and it was not Airbnb or Google. The only legal place you could consume according to the state law was inside a private residence.
Airbnb has no policy on cannabis and I noticed many Airbnb hosts have problems with cannabis users I thought creating a “Joint Community” standard could attract cannabis users to my listings and get numbers to profitable margins
- 420 friendly
- Tobacco outside
- Designated smoking areas
- Communication
- Unique culture
After seeing initial numbers of 90%+ occupancy during the first 3 months. I thought “wow, this could work”.
So I began my career as a Vibesbnb Entrepreneur Host from that moment on and would grow my short-term renting business to 6 figures over 3 years by investing in one property and then saving the extra seasonal money to invest in several additional properties.
Along the way, I met my investor who owned a non-profit organization called Empowering People Foundation. He found me at the end of those 3 years and was excited about my growth and work ethic toward helping others. He shared his personal experience that none of his friends used cannabis but he saw the market long-term beginning to shift and I was able to convince him to sponsor Vibesbnb."
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We showcase PRETTYHIGH Casual and Haute. Simple and Edgy Cannabis Accessories with Katy Reddy, CEO and Founder of PRETTYHIGH,
PRETTYHIGH is an online shop filled with repurposed vintage and antique smoking accessories, alongside her own creations, with a vintage feel.
“Since starting PRETTYHIGH I’ve learned two things my soul needs, to be of service to others, and this experience has fulfilled both,” she said. “It’s also been the most beautiful experience—literally and figuratively. Cannabis brings me back to a place of peace and connection to spirit, which, in turn, externalizes into the accessories I create.”
The stash includes her own creations from the Prettyhigh cache, including her own rolling papers, hand-written with “prettyhighdeas” on each packet.
All in polished brass, with Reddy adding, “My style leans to the glamorous age of the 1930s and 40s, with a street edge vibe.”
Pieces she’s designed include a brass rolling machine, a brass rolling tray; and a brass bangle charmed with a keyring, whistle and vintage cigarette holder. Also included is a golden one-hit-wonder in medical-grade titanium, with a compact black lucite dugout, aptly named, Doug. Just behind Doug is a rhinestone encrusted holder for the dugout.
A cut-glass pipe she designed is ready for gifting in a Prettyhigh black and gold vintage case, alongside a vintage cut glass ashtray.
“When I serve scotch or a fine wine it’s served using cut crystal, so I thought, why shouldn’t the flower be consumed with just as much elegance?” she said.
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Brandy Shapiro-Babin speaks with Robert Beasley, the chief executive officer of Fluent, a vertically integrated MSO in the regulated markets of Florida, Pennsylvania and Texas offering premium cannabis products and publicly traded as Cansortium Inc. ("Cansortium" or the "Company") (CSE: TIUM.U) (OTCQX: CNTMF).
Before officially joining in 2020, Robert served on Fluent’s board of directors as a consultant and played a key role in driving the revitalization of the company as one of Florida’s largest medical cannabis brands. As CEO, he drives Fluent’s strategic growth initiatives, providing deep cannabis law and business development expertise to the multistate operator.
As one of the leading consultants in the industry, Robert has participated in the design and construction of five cannabis cultivation and processing facilities in multiple emerging cannabis marketplaces across the U.S. Additionally, he has held several board roles at prominent cannabis companies, including Chestnut Hill Tree Farm, one of Florida's initial seven cannabis licensees; FLA Extractions, which operates a hemp cultivation facility, a hemp drying facility, and recreational cannabis cultivation and processing facility in Oregon; and Montana Apothecary, LLC (d/b/a Alternative Solutions), the leading cannabis grower in Washington D.C.
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Custom Cones USA, renowned as B2B wholesale specialists with expertise across the pre-roll world and the widest array of products of their competitors, and we speak with Harrison Bard, Co-Founder, Custom Cones USA. They are in the midst of an exciting period of growth for the company. With pre-rolls taking a larger piece of the cannabis industry than ever before, and more states opening up medical and/or adult-use cannabis sales programs, Custom Cones USA is positioned to impact the overall cannabis marketplace like few other businesses can. The company offers a consultative approach to their partners and the best customer service in the pre-roll industry.
Founded in 2017 by Harrison Bard and Fredrik Rading, Custom Cones USA is a leading pre-roll resource in the cannabis industry. The team has a wealth of knowledge about all aspects of pre-roll manufacturing and the entire pre-roll sector of the cannabis space. From custom-branded pre-rolled cones and wholesale bulk cones, to completely customized pre-roll packaging projects and pre-roll machines, they offer expertise and solutions to companies big and small in all sectors of the pre-roll space. Custom Cones USA wants to help their customers operate with relative ease and ensure both the companies and their customers to have the highest quality smoking experience.
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Our guest, David Charles, CEO and co founder of MOOD said of MOOD “While we are a cannabis company, we operate with the precision and efficiency of a tech company, MOOD excels by providing best-in-class THC products, offering its customers value, convenience, the opportunity to discover new products, and personalization - often exceeding the experience at most brick-and-mortar dispensaries.
WE learn why MOOD is making the purchase of THC products more accessible through online sales. David Charles is a growth marketer, storyteller, and serial entrepreneur. Currently, he serves as the Co-Founder, CEO, and COO of MOOD, a surging e-commerce dispensary that produces legal, high-quality THC products tailored to set your mood.
Over the next few years, MOOD plans to expand its footprint into international markets while staying true to its brand pillars of making high-quality THC products accessible to the masses. MOOD’s most laudable qualities are the superior product satisfaction and brand loyalty they’ve garnered to date —the copious flow of positive customer reviews on their e-commerce site is proof of the young brand’s exciting potential and staying power.
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Robert Frey tells us about the opening of The House of Cannabis, the first-ever, permanent home celebrating “high culture” and its impact on music, art, fashion, social reform and cultivation. Ten mind-bending, immersive experiences created by artists and filmmakers, transport guests through the many dimensions of cannabis culture.
Robert Frey, who is a Co-Founder of the House of Cannabis said. “Whether you are a cannabis aficionado, have a recreational or medicinal relationship to the plant or are just canna curious, I think everyone will be amazed by the artistry and narrative behind the experiences. If you understand the cannabis community, you know it is about connectivity, creativity, and important issues affecting social reform. We wanted to create an elevated space that helps foster these community values.”
A 30,000 square foot historic cast iron building is home to this new destination at the iconic intersection of Howard and Broadway. The space also features a private lounge and ground level gathering space featuring community events, a café, corner store, live glassblowing and a curated assortment of cannabis inspired lifestyle products.
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We talk about Having Cannabis As a Houseplant with Kat Betty, founder of home grow planting party event business Cannabis Houseplant.
How many people walking into dispensaries have never been close to a live cannabis plant? Kat Betty, founder of event business Cannabis Houseplant, believes that now is the time in history to grow cannabis primarily for fun and education. That’s why she’s taking the cannabis plant out of the basement and putting her in the living room!
After producing renowned flowers in the California Bay Area for a decade and learning countless approaches to growing cannabis, she has removed as many barriers as possible to make that joy easy and accessible for the home grower.
Her signature Planting Parties bring professionals, parents, cannabis enthusiasts and patients together to find community, have fun, and get everything they need to grow one plant indoors or outdoors at home with just water. No tents, home alterations, or reliance on south-facing windows. For Kat Betty and Cannabis Houseplant, this is what activism looks like now.
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We talk about Pest Management, Organic Pesticides and More For Cannabis and Hemp with Aaron Appleby, Owner of White Coat Laboratories.
Aaron recently Spoke on "Understanding Cannabis Ecology to Better Manipulate Secondary Metabolites and Pest Populations" at NoCo Hemp Expo 2023.
Aaron has consulted the cannabis industry since 2017, after earning a B.S. in organic agriculture from Washington State University. He has since earned a M.S. from WSU specializing in organic pesticides and is currently pursuing a Ph.D at WSU again specializing in organic pesticides, with an added chapter of his dissertation focusing on the hemp russet mite and another on fiber hemp. Aaron was the first to grow Cannabis, both in a greenhouse and outside on the organic farm at Washington State University’s flagship campus (Pullman, Washington). In 2021, Aaron became a licensed certified crop advisor with all of his required field experience in Cannabis, a feat that he may have been the first to achieve.
Recognizing the lack of research and dissemination of information from universities and extension agents to the cannabis industry, Aaron created White Coat Laboratories a Cannabis research and consulting business focused on solving industry wide problems at a farm scale. As a Certified Crop Adviser, Aaron is licensed to consult on all aspects of Cannabis production, but a special interest and talent of his is creating custom integrated pest management programs specific to each company’s site of production and cultural practices. Aaron utilizes conservation biocontrol tactics, to create habitats including native plants that are attractive to native beneficial arthropods and deter pest species in a push/pull approach to combating pests. Working with several cannabis producers, White Coat Laboratories is also studying plant volatiles (including several terpenes commonly associated with cannabis) and their involvement in plant defenses as well as arthropod attraction or deterrence.
Scientific experimentation and data collection with appropriate analysis and application remain essential elements to all successful agricultural endeavors. By applying his understanding of chemical and ecological interactions occurring throughout the growth cycle of Cannabis sativa and knowing how these interactions contribute to specific selected characteristics of the plant, Aaron aims to bring the best available science to the cannabis industry. Aaron also believes that proper vocabulary and nomenclature around the C. sativa plant is important and something that everyone should rally around with proper training and the sharing of information to drive public perception and further normalize the plant.
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We talk about Boveda's Two-way Humidity Control Solutions for Cannabis and Cigars with Shannon Klick, the VP of Global Sales at Boveda.
Boveda Inc., the global leader in two-way humidity control solutions for cannabis, cigars, musical instruments, and other items, is helping cannabis consumers maximize their flower purchases with its patented Original Terpene Shield™ sachets. Made in the USA with all-natural salts and purified water, the brand’s ready-to-use packets maintain the quality, consistency and freshness of moisture sensitive products for up to 6 months.
According to Shannon Klick, VP of Global Sales at the company, Boveda safeguards flower integrity from cure to consumption, protecting terpenes, character, flavor, potency, and aroma. “Nobody wants to smoke less than stellar cannabis. When overly dried, cannabis can lose the rich flavors, delicious aromas and effects that consumers have spent their hard-earned money on,” stated Klick.
Boveda has pioneered humidity control solutions for the past 25 years. Their innovative products, available in a variety of sizes for different quantities, extend the life of cannabis flower by keeping their flower purchases at the optimal storage environment, between 58-62% relative humidity (RH). Preferred relative humidity levels vary depending on personal preference, different regions and climates.
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We discuss the State of Cannabis Vaping After The Vaping Crisis of 2019 with Michael Brosgart, Chief Operating Officer of AVD. The US International Trade Commission recently ruled definitively in favor of US cannabis vaporization leader AVD (Advanced Vapor Devices) in a year-long patent infringement investigation initiated by Chinese e-cigarette maker Shenzhen Smoore Technology Limited, which owns CCELL.
AVD is a leading vertically integrated manufacturer and distributor of cannabis vaporizer technology, recognized for best-in-class hardware designed exclusively for the cannabis extract industry. Decades of experience working with the cannabis plant informs AVD’s personalized solutions for their Client Partners based on a deep understanding of the nuanced interplay between extraction methods, formulation, absorption, heating, and vaporization delivery. Oil-touching parts are non-toxic, and AVD cartridges are constructed with the highest quality and safest materials available to comply with stringent heavy-metal regulations. AVD controls its entire supply chain and is the partner of choice for leading oil brands, known for producing products that do not easily leak or break. Advanced design—including a proprietary ceramic core and No-Burn Technology™—gives consumers a premium flavor experience. AVD complies with HACCP, cGMP 820, and 110 standards, and is ISO 9001, 14001, 13485, and 45001 certified.
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We learn about the Core Social Justice Cannabis Museum and The Seed Dispensary with April Arrasate, Executive Directo of the Core Social Justice Cannabis Museum, and the Founder & CEO of Seed Dispensary.
Decriminalized cannabis, the number of arrests for possession and distribution are still alarmingly high and Thousands of humans are currently incarcerated for cannabis related offenses. These facts are disturbingly juxtaposed against the multibillion-dollar cannabis industry that currently benefits industry giants as well as state and federal tax authorities.
Despite being home to only 5% of the world’s population, America houses 25% of the world’s inmates. This fact lends the exhibition its title and is accompanied by a stark visual representation of how race impacts incarceration rates. It culminates in the alarming reality that any American male born after 2001, regardless of race, has a 1:13 chance of ending up behind bars.
The heart of the museum's recent exhibition is the story of Jawara Tosh, youngest son of legendary reggae artist and founding member of the Wailers, Peter Tosh. In a story so poetic it defies reality, his sister Niambe McIntosh recounts how Jawara lost his life to the inequitable system his father so urgently railed against in his music.
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Standards for Coast to Coast Cannabis Lab Testing as West Coast-based BelCosta Labs and U.S. Cannalytics Merge in Key East Coast Cannabis Markets. We talk about this, fungus testing, THC Potency and more with Myron Ronay, CEO of BelCosta Labs.
BelCosta Labs, a leading California third-party cannabis testing lab, today announced the company is expanding its operations beyond California. BelCosta is combining businesses with independent testing labs US Cannalytics (“USC”) and Pinnacle CT Labs (“PCT”). USC currently services Florida, New Jersey, and Pennsylvania, and PCT services Maryland. All laboratories will be rebranded and operate as BelCosta Labs.
The merger combines over ten years of cannabis-specific, analytical testing expertise from five different state markets to create a national laboratory group rooted in quality, transparency, and innovation. The new lab group is positioned to lead the evolution of the cannabis testing industry with best-in-class methodologies providing operators, patients, and consumers alike with detailed and accurate data to more effectively understand the cannabis experience.
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We learn about Mosaic a company that is redefining the digital user experience for dispensary customers with Jack Blaeser, Founder and CEO of Mosaic.
Built to boost and grow dispensary finances, Mosaic allows cannabis retailers to fully express the look and feel of their brand while offering loyalty rewards programs and seamless payments for customers. Mosaic's digital experience platform supports the entire customer digital lifecycle with powerful marketing and analytics tools and provides cannabis consumers with the same quality of shopping experiences seen in more mature industries. Mosaic's digital customer platform allows dispensaries to create their own branded app and online store all in one place. Operators can take advantage of several features in the digital storefront including showcasing products in rich detail and positioning top-selling products more prominently. With Mosaic, dispensaries can fully control their brand, data and digital storefront while offering unique customer experiences and leveraging integrations to technologies like their newest Aeropay, to boost sales and ROI.
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Cannabis Brand Strategies for The Booming Cannabis Operator as we speak with Laurie Parfitt, CEO & Principal of LKP Impact Consulting.
Laurie Parfitt is an accomplished executive, leader & coach who inspires companies with her vision for what's possible and her ability to execute and drive results. She has over two decades of driving innovation & execution across multiple functional areas within companies from start-up to Fortune 500. Laurie has honed her skills at organizations such as Kraft Foods, Beam Suntory, Topco Associates, Mizkan & Mission Dispensaries.
Through her company, LKP Impact Consulting, Laurie works with cannabis and consumer products companies on brand strategy/design, consumer insights and commercial go-to-market strategy. Parfitt’s background includes experience in large-scale, integrated cross-channel marketing and experience campaigns, including a background in traditional marketing, category development and sales strategy in an omni-channel environment. Parfitt served as the Vice President of Customer Engagement and Marketing for Mission Dispensaries, which currently owns or manages nine retail locations in six states. In that role, she oversaw consumer experience and marketing/brand strategies for the booming cannabis dispensary operator, as well as developed the concept of joint business planning, which includes strategic sourcing, assortment optimization and activation.
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We learn about OKAY Cannabis and the Fifty/50 Group with Maura McCabe, General Manager of OKAY Cannabis . We learn about the recent opening of Okay Cannabis in a building shared with West Town Bakery Cafe & Lounge in Wheeling, Illinois just outside of Chicago.
OKAY dispensaries are for the experienced and cannabis-curious seeking to reset their state-of-mind, treasure friends, and celebrate equity.
While offering curiously curated recreational THC products, OKAY experience stores engage guests in a wonderland of primal shapes and colorful environments that reframe the ordinary and rekindle wonder. Our majority diverse and minority ownership brings the bounty of cannabis to all. In these challenging times, we believe that you’re okay, and I’m okay, and together—we’re all okay. Indeed, everyone has their own experience with cannabis—imagine we’re all unique colors under one cannabis flag, expressing ourselves as individuals while belonging to a colorful cannabis nation.
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moodRXtreats Cannabis Vacation Retreats are showcased and we learn more from Holly Teegarden, Chief Mood Dealer and founder of Moodporium, Cannamood, and most recently her newest venture moodRXtreats.
The retreats are positioned at a mature female demographic, looking for escapism from their busy worlds, whether it be a tedious 9-5 office job, or tiring days at home entertaining kids, it aims to be the ultimate getaway for ladies who are tired of the stigma around cannabis and want to hang out in a safe space with judgment-free people.
With this trending movement in the cannabis space, moodRXtreats has found a niche with the demographic, with a clear goal of wanting to fill the gap and ensure representation of such.
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Montel Williams is a former television talk show host who was diagnosed with Multiple Sclerosis in 2000. He was at the Benzinga conference in Miami and was speaking with Daron Babin, founder of Cannabis Radio, about his personal journey with MS. He discussed how he used cannabis to help with his own healing process.
He decided to get a second opinion before announcing his diagnosis to the world. He has been living with MS for the past 19 years and is a strong advocate for medical cannabis and its potential to help those suffering from chronic illnesses.
In 2000, after a full year of seeing doctors, Montell was finally diagnosed with MS. He recalls back in 1999, he had extreme neuropathic pain and was flying to Utah to shoot an episode of Touch by an Angel. He was playing a rogue minister and the angel didn't help him, he was sent to hell. Going back to old pictures, he weighed much more, squatting 600 pounds and deadlifting 600 off the floor.
On the flight to Utah, he experienced the most debilitating pain he had ever felt and his friend, who was a doctor, suspected MS. The next day, the doctor confirmed the diagnosis.
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Andrew Thut is a small-cap growth investor who has been involved in cannabis finance for the past 20 years. He has a unique orientation to the cannabis industry, and he is currently attending the Cannabis Capital Conference at the Fountain Blue Hotel. He began his career in finance and left his job in investment management at a crossroads in his career.
He has been able to use his knowledge of the cannabis industry to help other companies succeed. He believes that cannabis has the potential to revolutionize the economy, and he envisions a future where cannabis is widely accepted. He is dedicated to helping the industry progress and succeed.
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Daron Babin, the co-founder of Cannabis Radio, is talking to Brandon Mills of Forefront Ventures. Brandon is a recovering tech entrepreneur who has been in the cannabis industry since 2016. He has spent the last 15 years of his career in the tech industry, having been a multi-time founder and CEO with some wins, losses, and battle scars along the way.
This conversation is between two people discussing the cannabis industry. Daron about his experience in the cannabis industry, stating he was one of the founding team members of a pre-roll brand in 2014 and since then has been running operations in California, Massachusetts, and Illinois. They both talk about how they are excited to be at the Benzinga event and explain that the event is a great opportunity for networking and making connections in the industry.
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This is a conversation between Daron Babin, co-founder of Cannabisradio.com, and Chris Piazza, from Canada Devices. Daron welcomed Chris to the special edition of Grassroots Marketing from the Benzinga Cannabis Capital Conference at the Fountain Blue Hotel in Miami.
Chris talked about how he got into the cannabis industry, saying he had been involved with it since he got out of high school and had been a glass blower prior to that. Daron thanked Chris for the opportunity to talk and expressed admiration for the work they had done inside the conference despite the dull weather.
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In this episode, Jill Ellsworth from Willow Industries is being interviewed by Cannabis Radio's founder Daron Babin on grassroots marketing. The two are speaking from the Fountain Blue Hotel in Miami and Jill is sharing her experience of her first day at Benzinga.
Jill explains that it is a great opportunity to meet customers and top executives in the industry. She is excited to see how this industry bubbles up and shakes out. The two discussed what they are hoping to accomplish before the end of the show.
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In this episode, Daron Babin is the host and he is joined by Kady Cravens to discuss the topic of compliance. Compliance is essential for staying in business, and it should be a top priority for everyone. The conversation takes place at the Benzinga Cannabis Capital Conference in Miami, which is unfortunately overcast and windy.
Daron and Kady discuss the importance of compliance for a successful business, and how it is the foundation of your success. They talk about how people should make compliance their number one focus and how it is the key to success.
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Daron Babin, the co-founder of Cannabis Radio, welcomed listeners to the Benzinga Capital Conference edition of the show. Luke Scarmazzo was his guest, and the two discussed how the day had gone for Luke. Luke is at the conference representing The Welding Project and Mission Green Alliance, two organizations dedicated to the sustainable development of the cannabis industry.
Luke shared his story and spoke about his experiences. Darren asked Luke about his mission and goals, and Luke expressed his enthusiasm for the opportunity to meet and share his story with other industry professionals. The two concluded their conversation with Luke highlighting his commitment to the Welding Project and Mission Green Alliance.
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This episode of the Grassroots Marketing podcast comes from the Benzinga Cannabis Capital Conference in Miami where our host, Daron Babin, interviews Successful Markita Heard. Markita is a mental health advocate who has partnered with NBA and NFL players to bring charity games for mental health awareness.
She has used her knowledge of the cannabis industry to help bring awareness to the therapeutic benefits of the plant and to teach people about the healing properties of cannabis. She has also created educational materials to help people understand the importance of mental health and how cannabis can be used to support it. Marquita hopes to continue to use her platform to bring awareness to the healing properties of cannabis.
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Producing Attractive Yields to Investors is the focus of Rob Sechrist, Co-founding President of Pelorus Equity Group, the leading provider of value-add bridge commercial real estate loans to companies in the cannabis sector.
While most other lenders in the space are hamstrung and have been failing to deploy capital, Pelorus – awarded best lender at the Benzinga Capital Conference last year – continues to bolster the cannabis ecosystem by consistently closing deals and deploying capital. Also in this presently capital-strapped space, Pelorus consistently produces attractive yields to investors – in 2022, the Pelorus Fund outperformed the benchmark cannabis ETF by 8,458 basis points and produced an internal rate of return of 11.90%.This can be attributed to the company’s unique lending model, extensive industry experience – Pelorus was the first dedicated lender in the cannabis space, and has financed roughly 15-20% of all cannabis-use properties in the US – meticulous vetting process and robust proprietary database.
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Grassroots Marketing discusses Cannabis Brand Management Consulting with Eric Rogers, Co-Founder of LEVIA and a cannabis entrepreneur.
He is an innovator, storyteller and brand marketer who has helped leading brands like AT&T Wireless, The Home Depot, Goodyear and Aflac through times of disruption and change.
He started his career with Havas Media and Digitas where he helped Cingular rebrand to AT&T Wireless; transitioned The Home Depot from “You can do it. We can help.,” to “More Saving. More Doing.” When Vonage launched, Eric was a critical member of the team that began developing standards for e-commerce measurement.
Eric has also guided brands on the publishing side, creating engaging and authentic digital content to connect directly with consumers online. His love of both storytelling and data propelled him to partner with Bank of America to identify, engage and convert audiences using the Aol ONE platform. That project provided a single view of the customer across households with multiple screens, enabling brands to control the narrative regardless of format.
Eric’s marketing background was especially helpful when he decided to launch his own brand: LEVIA, a cannabis-infused seltzer. The inspiration to start this venture was sparked by a central problem: the desire to consume cannabis without smoking. He realized edibles were especially slow-acting for him, and often loaded with sugar. He started tinkering in his kitchen to first create a tincture, and later, using a sodastream, created and formulated the first three cannabis beverages for LEVIA. Rooted in simple, all-natural ingredients, have no added sugar, and most importantly, taste great!
Once the product was created, Eric and team also had to find a place to manufacture it, leading the team to complete a 6,000-square-foot manufacturing facility which houses the brand’s operations, complete with cannabis extraction lab and beverage production.
LEVIA, as we know it today, was born in February 2017 with the help of Cyr Creative. By 2021, the brand had explosive growth throughout Massachusetts featuring three products: Achieve, Celebrate & Dream.
By 2022, LEVIA focused on going national after being acquired by AYR Wellness in February 2022.
After a well-deserved break to spend time with his 3 kids, Eric created Rogers Cannabis Consulting, a platform that marries his marketing background and cannabis industry expertise. He loves being able to help other cannabis brands navigate the ever-changing industry regulations and avoid pitfalls to realize their dreams. He began this company with a focus on social equity participants in Massachusetts, but has since grown the mission helping brands across the country.
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Guest Reporters Jonathan Bischoff and Erik Nilsen of Vrio speak with Joe Linne with Hemp Brand Builders and Earthmost Foods at NoCo Hemp Expo 2023.
Hemp Brand Builders was formed to facilitate and support a quality, sustainable hemp supply chain for food, fuel, and fiber.
They represent several hemp and cannabinoid brands in the hemp industry, who follow all the requirements needed to work with mainstream retailers and distributors.
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Hempoint is Internationally Distributing EU Registered Hemp Seed and we learn more from Hana Gabrielová, a CEO / Consultant for farmers for Hempoint / KonopiUS.
Hana has over 20-years of experience in the hemp and cannabis industry and is the founder of Hempoint established in 2010. Hempoint engages in the following: distributing EU registered hemp seed varieties internationally, Hempoint food brand, farming and farmer contracting, harvesting, post-processing, and consulting. Hana is an international hemp consultant touching on several disciplines: farming, standards, manufacturing, food production, policy and regulations.... During the course of her career she has experienced a wide range of EU and international cannabis policy work and education focused on sustainability. Since 2018 Hana has been president of the CzecHemp cluster which is the leading association involved in the strategy of hemp and cannabis market development in the Czech Republic with goal to introduce hemp industry in the bioeconomy. In beginning of 2022 co-founded company konopiUS.com which imports hemp seeds genetics for fibre and grain cultivation from Europe for US farmers and offers them consulting. to Hana has over 20-years of experience in the hemp and cannabis industry and is the founder of Hempoint established in 2010. Hempoint engages in the following: distributing EU registered hemp seed varieties internationally, Hempoint food brand, farming and farmer contracting, harvesting, post-processing, and consulting. Hana is an international hemp consultant couching on several disciplines: farming, standards, manufacturing, food production, policy and regulations.... During the course of her career she has experienced a wide range of EU and international cannabis policy work and education focused on sustainability. Since 2018 Hana has been president of the CzecHemp cluster which is the leading association involved in the strategy of hemp and cannabis market development in the Czech Republic with goal to introduce hemp industry in the bioeconomy. In beginning of 2022 co-founded company konopiUS.com which imports hemp seeds genetics for fibre and grain cultivation from Europe for US farmers and offers them consulting.
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We discuss the State of Employee Retention Credits For Cannabis Business with Sultana DeJesus, General Counsel at ERC Provider.
"I am representing ERC Provider and along with our filing partner, ERC Specialists, we have helped over 35,000 US businesses secure over $6 billion in Employee Retention Credits (ERC).
This is a government Covid relief program administered by the IRS that helps put up to $26,000 per full-time W2 employee they retained on payroll back into the business. It is the only Covid relief measures that businesses can still apply for if they meet the program’s criteria. Our company helps determine if the business qualifies and, if it does, then handles all the paperwork with the IRS.
We are not a payroll company or a law firm. We are a team of qualified ERC specialists – and we’ve streamlined the Employee Retention Credit process. Since ERC qualification is all we do, we understand the regulations inside and out and literally write the White Papers for the ERC industry."
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Grassroots Marketing speaks with Karin Meadows, the Owner of Herb Meadows Medicinals, LLC.
"We are committed to giving our customers the very best that nature has to offer, keeping the plants as whole as possible. When the plants are whole, the “entourage effect” allows the plants to offer their fullest natural potency.
We offer our USDA organic herbs to our customers without the use of synthetic chemicals at all. We pride ourselves on honoring the plants, humanity and our planet Earth." "We have a USDA Organic hand-crafted whole plant full spectrum hemp oil for sale from our 2020 crop year. It was extracted naturally using USDA Organic Grape alcohol for two years. We evaporated the alcohol so nothing but the hemp was left, then we added USDA Organic hemp oil to make our full spectrum product. It has a nutty, earthy flavor and if you prefer bubble gum flavor over real plant flavors, this is probably not for you. No offense to those selling bubble gum flavored CBD products. Everyone has different tastes!"
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BuildMySOP is setting Up Custom Standard Operating Procedures For Cannabis, and we learn more from Founder and CEO Kady Cravens. She spoke at the Expo on the Benefits of having Standard Operating Procedures.
Kady Cravens is the Founder and CEO of BuildMySOP, serving the regulated cannabis industry with standard operating procures, management software and tools, and education so that operators build a professional and profitable business.
As a compliance expert, Kady has been a featured speaker at expos in the industry, including Lucky Leaf Expo, Benzinga Cannabis Capital Conference, and NoCo Hemp Expo. Kady is also an experienced podcaster, co-hosting the monthly podcast Ask The Regulator alongside former
Colorado Marijuana Enforcement Division regulator Tom Mohan.
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We go from Brown Family Farms to Hempfinity with their owner Patrick Brown. We also discuss the ongoing issues of social, racial, and gender equity and justice through sustainable agriculture in developed markets.
Patrick Brown, an American Entrepreneur, Born in 1982 in Henderson, NC. During Patrick’s adolescent years he grew up on his family farm as the 4th generation heir learning to cultivate Tobacco, Soybean and Wheat alongside his father the late Rev. Dr. Arthur A. Brown. Currently farming on land that his family has owned for generations in a small community called Hecks Grove in southeastern Warren County, North Carolina. Outside of operating his family business Patrick is still employed by the federal government at the Department of Defense in Washington, D.C. And also consults independently as a Project Manager of Research for the Walter Reed Army Institute of Research in Silver Spring, MD. Patrick is a highly motivated leader that possess self-awareness, empowers others, constant and consistent who exhibits humility and focuses on building working relationships.
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Grassroots Marketing welcomes Liam O'Brien, Co-Founder Chief Marketing Officer of Fernway. Amid general volatility in the Massachusetts cannabis industry, Fernway's story is one of success and expansion. They were founded only two years ago — and were started by four best friends (one of whom is Liam) who wanted to create a true best-in-class product. Now they have Massachusetts’ number one selling cannabis vape, are one of the top 5 cannabis brands to watch nationwide — and they’re hoping to win more customers and fans through their flower offerings.
Fernway is best known for their innovative vapes and delicious flavors in their products. Now, consumers can expand their cannabis experience with Fernway's terpene-infused joints and the highest quality bud in the state. For those who prefer smoking over vaping, this is a much-anticipated addition to their line as Fernway is the only company in Mass. using reusable ceramic tips on joints, which create a true premium approach to the joint form factor.
This is also a great opportunity for consumers to find consistently great flower as no other company is approaching the challenge of how to sell great cannabis like Fernway.
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Solving Logistics and Supply Chain Issues with Kevin Schultz, Co-Founder and President The 357 Company, the makers of 357 Hemp Logistics.
357 Hemp Logistics, a division of The 357 Company, is setting the standard of excellence for hemp logistics and supply chain management, centered around compliant standard operating procedures and dedication to unparalleled customer service and education. Headquartered in Illinois, 357’s leadership team collectively has over 50 years of transportation, logistics, medical device, and supply chain management experience, in addition to developing operational processes and procedures for some of largest brands in the restaurant home delivery and highly regulated medical cannabis industries, including GrubHub, Verano, and PharmaCann.
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We discuss the Status of a Limited Texas Cannabis Market with Richard Cheng, Member at Weaver Johnston Nelson, PLLC as part of our coverage of NoCo Hemp Expo 2023
Weaver Johnston Nelson, PLLC a Texas law firm which focuses on healthcare law, as well as corporate and general business law, with an emphasis on representing hospitals, surgery centers, free standing emergency departments, physicians, dentists and other healthcare providers.
Richard Y. Cheng’s practice focuses on corporate transactions and advises clients on cannabis regulatory matters. Richard developed a cannabis regulatory and corporate practice in 2013 and grew his practice by representing a variety of cannabis related clients at a national law firm. Subsequently, Richard was an equity partner and chair of the hemp/hemp cannabinoid products practice at a global AmLaw 100 law firm, leading multiple initiatives in building the firm’s reputation in cannabis. As a leading cannabis attorney, Richard represents cannabis businesses, investors, private equity groups, healthcare providers in medical marijuana programs and cannabis ancillary providers. Richard has represented the Texas Cannabis Industry Association (TCIA) as its external general counsel, served as a board member for a hemp cannabinoid bio-pharmaceutical company, co-authored multiple cannabis publications and has been named a top 250 cannabis legal expert by Databird Research Journal.
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Morgan Coffey interviews Third Generation Farmer, author, and speaker Steve Groff on location from NoCo Hemp Expo 2023.
Steve is a soil health expert who has educated thousands of farmers around the world HOW to grow nutrient dense food that fends off chronic diseases, toxicity, and poor health. He’s been growing CBD hemp for the past 4 years in addition to grain and fiber hemp. He’s the CEO of Cedar Meadow Farm’s line of oils, lotions and salves derived entirely from his farm. These products are rooted in Steve’s regenerative agriculture expertise. His passion for giving people a natural alternative for balanced, healthy living comes through in every bottle. He wrote the book “The Future-Proof Farm; Changing Mindsets in a Changing World”
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We talk about Helping Distressed Cannabis Business with Scott Yahraus, Founder and CEO of Scott Yahraus & Associates, a company that guides and supports trustees, conservators and business owners on assignments involving distressed or troubles businesses and/or real estate.
Scott has a deep and varied background in real estate, receiverships and business turnarounds. He is a wise choice for a troubled business or family or divorcing partners to bring their case to resolution.
Scott Yahraus is a professional fiduciary, investor and turnaround specialist and president of Scott Yahraus & Associates. The company guides and supports Trustees, Fiduciaries, and Business Owners on assignments involving distressed or troubled businesses and/or real estate. If family members or partners need to be divorced from their business or troubled assets need to be transitioned, they may be able to help.
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We speak with the Ryan Hermansky, the Founder of Pure Edibles and Noble Herb located in Flagstaff, Arizona.
"I launched Pure Edibles with my brother Brandon and our longtime friend, Doug Daly after opening Noble Herb, a dispensary in Flagstaff that we still co-own and operate today. Before that, I spent over a decade in medical sales. And while that may sound like a far cry from being in the cannabis industry and owning an edible product line, the experience helped solidify my need to create something that would help people. We developed Pure because we wanted more people to get the medicine they needed with less financial challenges. We wanted to make a product that was consistent, accessible, and enhanced people’s lives. And, I believe we’ve truly done that, which is something I’m extremely proud of.
A big lesson i’ve learned along the way sounds so obvious, but one of the easiest things to do to build effective business relationships is to answer your phone. And to call people back immediately. It’s the simple things that impress people and help drive you forward in your career. Just answer the phone.
When we started our company, there was still a stigma around the industry. Cannabis was seen by many as a recreational activity with very little growth opportunity. I believe people are finally seeing that’s never been the case. Our products were designed above all else to help people and make a difference in their lives. Which is what the industry has always had the potential of doing."
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We speak with Robert Hoban, leader of Clark Hill’s AmLaw-leading Cannabis Industry Group about his 2023 NoCo Hemp Expo presentations on "Align The Message & Align The Industry" and "Like it or not, ESG is not going anywhere. And Hemp can lead the way."
ESG means “environmental, social and governance,” and represents a more stakeholder-centric approach to doing business. ESG is set on the principle that the environment is only one factor in determining an organization's commitment to sustainability. As ESG increasingly becomes top of mind for directors, it’s essential to consider the global nuances that drive focus region by region. Companies that adhere to environmental, social and governance standards agree to conduct themselves ethically in those three areas, and can draw on a range of strategies, tactics and ESG solutions.
Robert is a corporate and M&A attorney sitting at the center of the world’s largest commercial cannabis industry network. I am a leader of Clark Hill’s AmLaw-leading Cannabis Industry Group. As the cannabis industry commercialized, he has been widely credited for creating the class of lawyers now known as “cannabis attorneys.”
He also hosts The Hoban Minute, where my weekly guests and I explore the history, policy, legal issues, and newest developments shaping the global cannabis industry.
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Texas Lawmakers Vote To Allow Medical Marijuana As Opioid Alternative While Replacing THC Limit. We talk about this and more with Richard Cheng - Member Attorney at Weaver Johnston Nelson, PLLC as part of our 2023 NoCo Hemp Expo coverage. We also discuss his presentation on Raising Capital, M&A and Deal Flow
Richard Y. Cheng’s practice focuses on corporate transactions and advises clients on cannabis regulatory matters. Richard developed a cannabis regulatory and corporate practice in 2013 and grew his practice by representing a variety of cannabis related clients at a national law firm. Subsequently, Richard was an equity partner and chair of the hemp/hemp cannabinoid products practice at a global AmLaw 100 law firm, leading multiple initiatives in building the firm’s reputation in cannabis. As a leading cannabis attorney, Richard represents cannabis businesses, investors, private equity groups, healthcare providers in medical marijuana programs and cannabis ancillary providers.
Richard has represented the Texas Cannabis Industry Association (TCIA) as its external general counsel, served as a board member for a hemp cannabinoid bio-pharmaceutical company, co-authored multiple cannabis publications and has been named a top 250 cannabis legal expert by Databird Research Journal. Lastly, Richard teaches cannabis law as an adjunct faculty at UNT Dallas College of Law.
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We speak with Scott Vasterling, the founder of Humboldt Family Farms. Scott blends decades of leadership in health and wellness with his family’s thriving Humboldt farming, distribution and restaurant businesses. Vasterling guides the vision and daily business operations of the Humboldt-based entity that supports regional farms, including his own.
All its partner growers are small farms in Humboldt County, including the legendary Amaranth Farms (whose seeds were brought to California from Afghanistan by its founders in the late 1960s and early 1970s) and Arcata Fire, which produces high-quality cannabis concentrates. In other words: This herb is the real deal.
Part of the brand’s allure includes Humboldt Family Farms’ focus on so-called legacy cannabis varieties—cultivars like Maui Waui, OG, Train Wreck, and Blue Dream, which have been grown and sold for decades before cannabis became legal even for medical use. Thanks to its relationships with deep-rooted local growers, Humboldt Family Farms sells those strains today as whole cannabis flowers, pre-rolled joints, and vape cartridges.
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Liz Geiselman, CEO of Rocky Mountain Reagents, joined the Noco Hemp Expo for a preshow interview. Her company has been in operation since 1951 and she has been intimately involved in the cannabis industry since it was legalized in Colorado over a decade ago. She has worked to shape, advise, and educate the industry to mirror what traditional food and dietary markets might require. Rocky Mountain Reagents is an OEM manufacturer producing custom product lines for several companies, everything from custom labeling, and current inventory, to custom product development, formulation, packaging, and labeling. Liz is helping cannabis companies pioneer forensics and scientific solutions with trusted outcomes.
Rocky Mountain Regions has been active in the cannabis industry since the beginning of legalization 15 years ago. They focus on providing clean chemistry and educating the market on the importance of using safe products. They have two brands, 710 Spirits, and Cannabis Kitchen Supplies, and their products provide extraction chemistry, testing laboratory supplies, and kitchen equipment for cannabis products.
On Thursday, March 30, they will be speaking at the Business and Investment Conference Track, advocating for the importance of buying from ancillary companies that support the industry through education and advocacy. Rocky Mountain Regions aims to help the industry understand the regulations and standards that products must meet in order to ensure safety and quality.
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James Granger, Chief Political Officer of Clintel Capital Group, is one of the featured speakers at the NoCo hemp expo for 2023. He is part of a panel that will be discussing the cannabis industry's take on the hemp industry. He believes that bridging the gap between the cannabis and hemp industries, as well as educating lawmakers on the regulations and standards of the two industries, will be beneficial in the effort to legalize cannabis. He believes that compounds from both the hemp and cannabis plants need to be used together to create new products, with specific effects, in the future.
This conversation discusses bridging the gap between cannabis and policymakers, and how to do this effectively. The individual highlights their experience, including designing and building extraction and processing facilities for cannabis companies, as well as creating a lab designed for tours to demystify the hash creation process. They suggest that going to regulators with a unified voice and providing the details of what is going on, it will help create a safe and regulated cannabis environment.
James talks about how, when they opened their lab, they wanted to demystify the process and explain to regulators and lawmakers how useful this industry can be. They emphasize the need for safety and proper planning and procedures, and how they have helped develop regulations. Additionally, they stress the importance of providing jobs and educating regulators on the potential benefits of cannabinoids like CBN and CBG. Lastly, they talk about how they have the knowledge to translate complex scientific information into a form that regulators can understand.
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Finn Murphy is a bestselling author, engaging speaker, and sought-after guest on Fresh Air with Terry Gross, NPR, and the PBS NewsHour. He has written a book called Rocky Mountain High: A Tale of Boom and Bust in the New Wild West which is available for preorder on Amazon. Finn Murphy recently joined Grassroots Marketing to discuss the upcoming 2023 No Cohab Expo. Finn expressed his enthusiasm for being on cannabis radio and discussed his book and its themes. His book is a great example of the boom and bust experienced by the cannabis industry and will provide readers with a unique insight into the industry.
Finn is a Colorado resident who tells the story of his journey as a long-haul trucker and hemp farmer. After the 2018 Farm Bill passed, the speaker decided to pivot away from hemp farming and become a middleman. He started building drying sheds on the side of football fields and assembled an eclectic crew of workers to help him. He faced challenges such as freezing temperatures and dealing with bankers but managed to overcome them. The speaker discusses the hype surrounding hemp at the time and how it was thought to be a panacea by many. He himself joined in with the hopes of making a living as a small farmer but struggled due to the climate and other farm problems.
In this conversation, Finn talks about his experience working with a hemp farm before the pandemic hit. He had done about ten startups before this venture, and he was a poster boy for many of the people that entered the hemp industry with little experience. Unfortunately, due to an oversupply of hemp biomass and flour, the market collapsed, forcing many businesses to close. Fin wrote a book, The Long Haul of Truckers Tales, detailing his experience and the hardships he faced while running the business. He emphasizes that it is a tragedy-comedy, as he recounts his mistakes as a business owner and investor and the difficulties of managing a business in an unstable market. He also mentions that even with the right knowledge and effort, it's not always possible to succeed in the industry.
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Darwin Manila, Chief Scientific Officer for Final Bill Corporation and regular attendee of NCIA's cannabis industry, joined the Cannabis Radio show to discuss the cannabis industry's take on hemp and the upcoming 2023 Noco Hemp Expo. Manila is set to speak twice at the event, once on day one to discuss the cannabis industry's perspective on hemp, and again on day three to provide an update on hemp for the year 2023. Manila discussed the current implementation of the FDA Hemp Bill and the need for further guidance from the FDA. He also previewed his upcoming talks on the same topics and expressed his excitement to be a part of the expo.
The conversation is about two talks the speaker is having on standards and minor novel and synthetic cannabinoids. Jorge highlights the fact that cannabinoids have made hemp investable and people are trying to ride that wave. They discuss the difference between THC from marijuana and hemp and CBD from marijuana and hemp. Jorge also talks about the regulations on marijuana versus hemp, and advocates for a different context when talking about marijuana and hemp. They advocate for a whole-plant approach rather than blurring the lines between marijuana and hemp.
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Nick Weeks, VP of Sales, Service, and Operations at N2 Packaging System, a sustainable packaging company that provides packaging solutions for the legal cannabis sector.
He discusses how brands in emerging markets can profit from being early adopters of sustainable cannabis packaging principles when regulators integrate sustainable packaging standards into licenses that businesses will need to open by this year.
Before joining N2, Nicholas worked as an independent cannabis and hemp consultant. When big retailers like Jacksons Food Stores, Tobacco Connection, and Big Smoke introduced new CBD and hemp SKUs, he worked with them to ensure the product assortment was successful. In addition, he held educational seminars and in-store training sessions with retail level staff to cover the ins and outs of these relatively unknown product lines. Nick also collaborated with CBD producers on brand building and product development plans.
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Grassroots Marketing discusses Wandering Bud ceramic smoking accessories with the founder Riley Brain.
Wandering Bud is a line of ceramic smoking accessories handmade in Kansas City, Missouri. Wandering Bud pipes, trays, bongs, and other accessories are designed to be beautifully displayed on your coffee table or alongside your best art and home decor.
At the core, Wandering Bud solves problems. Gone are the days of hiding away grimey bongs or pipes creating an eyesore. Wandering Bud pieces offer a smooth hit, high design, and easy cleaning every time.
Wandering Bud’s products are elevated above what you might find at a local head shop. These handmade slip-cast ceramic creations start conversations and elevate your smoke sesh.
Wandering Bud lives at the intersection of what the ever-conscious consumer cares about: quality, equity, and investing in our communities.
In 2016, founder Riley Brain left her career in teaching to start making functional art for cannabis consumers out of her basement. Today Wandering Bud employs a team full of women, many of whom are graduates of the local art institute, in their home-grown studio in Kansas City.
Wandering Bud is a leader in the space by paying their employees a living wage with benefits, participating in profit sharing with employees, donating a portion of their profits to equity-oriented organizations Kansas City GIFT and Floret Coalition.
With hundreds of thousands of followers across social media, Riley and the Wandering Bud team are experts in growing a brand, hacking the anti-cannabis algorithm, and cultivating a faithful community willing to fight for them amid increasing censorship online.
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Grassroots Marketing talks about Creating Vape Technology With Design Luxury with Drew Henson, Founder/CEO of TOQi.
Drew is a Formula 1, Red Dot and iF Design Award-Winner, CLIO Cannabis Award Recipient and SXSW Interactive Innovation Award Finalist who recently started a fellowship dedicated to advocating for the pardoning Canadians with cannabis possession charges and helping them retake their lives.
Drew entered the market with a goal to design luxury cannabis accessories equivalent to being the "Dyson of the cannabis industry," and since then has gone on to build a million dollar business.
Founded by award-winning designers, TOQi creates premium industry leading cannabis consumption technology from their headquarters in Toronto, Ontario. Inspired by the intersection of design and culture, TOQi believes that attention to detail and user experience are of the utmost importance.
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Grassroots Marketing talks about NABIS Marketing and Partnerships Explained with their director Jen Seo.
Jen Seo brings over seven years of cannabis industry experience to Nabis, where she oversees the company’s partnerships and establishes avenues to facilitate growth. A well-connected cannabis professional and trained visual artist, Jen applies her uniquely discerning eye to identify innovative marketing strategies and robust revenue streams, and champions an agnostic approach to sales that maintains the potent diversity of products and brands in the Nabis portfolio.
Previously, Jen held a management role with Kiva Brands, where she formed lasting partnerships that elevated Kiva Sales & Service beyond the basic distributor model to an innovative hub of brand development and sales. Her background includes the retail sector, where she successfully managed the integration of adult-use sales for a pioneering medical cannabis dispensary in Los Angeles. An L.A. native, Jen embraces the outdoors in her free time and has a strong appreciation for diverse design, art and experiences.
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The Home Gallery Offers Accessory Dwelling Units (ADUs) for Cannabis Cultivating and we learn more Or and Joseph Michaelo (Co-Founders) and Corey McGuire (Director of Operations) of The Home Gallery.
The demand for rental properties and accessory dwelling units has also grown as people seek an additional income stream and an alternative to purchasing a home on a new piece of property, according to Or Michaelo, chief executive of Orbit Homes. He runs the Malibu, California-based company with his older brother, Joseph Michaelo.
Orbit Homes creates high-end ADUs, and the Michaelo brothers said their products are seeing high demand thanks to factors including the aftermath of the 2018 Woolsey fire, the pandemic and the threat of an economic slowdown.
Homes available under The Home Gallery umbrella are perfect for ADUs (Accessory Dwelling Units) to drive passive income or for Ag land development.
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CONTENT WARNING: Some opinions expressed by the guest that listeners may consider untrue or misleading. Opinions expressed do not reflect those of Cannabis Radio, its staff or sponsors.
We speak with Stephen Steele, author of The Cannastar Factor: A Miracle Cure for Viruses That Big Pharma Will Kill to Stop.
The Cannastar Factor was originally published under the title A Cure to Die For. This rewritten, revised, expanded and updated edition is now part of a 3-book series entitled The Trouble with Miracles.
Alex Farmer, M.D. is a former drug addict trying to put his tortured life behind him. Cyd Seeley is a brilliant botanist and rancher in dire financial straits. Inadvertently, they are thrown together when a mutual friend is murdered after developing an inexpensive, organically grown cure for viral diseases.
The miracle plant is called Cannastar and it cures all manner of viruses from Coronavirus and cancer, to HIV and herpes. Cannastar costs next to nothing to grow, returns the hopelessly ill to good health, and threatens to bankrupt the pharmaceutical industry. Big Pharma will stop at nothing to keep it off the market.
Aided by faithful Native Americans from the Flathead Indian Reservation in Montana and the Navajo Nation in Arizona, Cyd and Alex fight to grow Cannastar and bring it to a desperate world. Their harrowing and perilous journey ranges from the Rocky Mountain wilderness, to the political corruption of Washington D.C., to the jungles of Mexico, to the deserts of the Southwest.
Filled with mystery and suspense, The Cannastar Factor is part adventure and part love story; a timely thriller that unfolds with endless surprises and heartwarming relationships; an epic novel about the resolute passions of two people who stand against a broken world.
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We talk about how Snoop Dogg and Hempacco and Their Mission of Disrupting Tobacco™ with with Jorge Olson, Co-founder and CMO of Hempacco and Green Globe International Inc.
Together they will develop, manufacture, and market a line of various consumer packaged goods, including smokable hemp products, hemp paper, blunts, vapes, and edibles.
Hempacco not only supplies and produces rolling papers for some of the largest brands in the world but also has extensive R&D capabilities with its team of chemists and innovative services, including vending machine kiosks. Hempacco operates out of a 50K square foot facility which is NSF, GMP, and FDA-certified (Certified Organic), ensuring the highest standards when it comes to consumer products.
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We talk about high-CBD, low-THC Bogart Hemp Cigarettes with cannabis entrepreneur and founder Jeff Gonick.
Jeff Gonick is a cannabis entrepreneur and founder of Bogart, a hemp cigarette brand that offers high-CBD, low-THC smokes that make for the perfect cigarette or joint replacement you can enjoy anytime without getting high. With a background in advertising, writing and directing, Jeff has worked at agencies and tech companies supporting brands such as Apple, Liquid Death, Whole Foods, Samsung, Google and more. Having been a long-time cannabis consumer, a move from Brooklyn, NY, to the Lower Hudson Valley inspired Jeff to grow his own cannabis, developing an even deeper appreciation for the plant. After working with Seth Rogen to help him launch his cannabis company, Houseplant, where he still helps out as a writer, Jeff set his eyes on creating his own line of cannabis products he couldn’t find anywhere else - something that could be enjoyed as full smoke, but without the harmful ingredients of cigarettes or the high of a full joint. Bogarts are good enough to share, but are made to be Bogarted.
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As the FDA Declines to Regulate CBD. What's Next? We speak about this and more with Chase Terwilliger, CEO of Balanced Health Botanicals
The Food and Drug Administration recently said there are too many unknowns about CBD products to regulate them as foods or supplements under the agency’s current structure and called on Congress to create new rules for the massive and growing market.
The marijuana-derived products have become increasingly popular in lotions, tinctures and foods, while their legal status has been murky in the U.S.
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We learn about Kannabu Hemp-Infused Products and Hemp Infused Superfoods with with Jose Allende, CEO and Co-Founder of Kannabu.
Kannabu, Latinx-Owned and operated hemp company, is challenging the status quo in wellness by optimizing health through easy-to-use hemp-infused superfood options. Based in the United States and Latin America, Kannabu offers consumers products of the highest quality and nutritional value.
For over a decade, brothers and co-founders of Kannabu conducted rigorous research on the cannabis industry, mental health, autism, and the long-term effects of prescription drugs.
“Nature not only offers excellent products with exceptional nutritional properties, but it also offers wisdom,” comments Jose Allende, CEO, and Co-Founder of Kannabu. “It [nature] helps us understand cycles, processes, and harmony. We do not have to rely solely on high-tech health systems to support a healthy way of life. The hemp plant can be used entirely, from seeds to leaves, and humans can benefit from the incredible superfood.”
Kannabu focuses on quality over quantity. All products are 100% USA-grown hemp, ranging from Premium Hemp Protein Powders, Premium Hemp Hearts, Premium Hemp Oils, to Premium CBD Tinctures. All products are rich in essential fatty acids, nutrients, and antioxidants and are all-natural, vegan, and gluten-free.
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We discuss Fluent Cannabis Care and Their Florida-Focused Cannabis Venture with with Robert Beasely, CEO of Fluent Cannabis Care.
Robert Beasley is the Chief Executive Officer of Fluent, a vertically integrated MSO in the regulated markets of Florida, Pennsylvania and Texas offering premium cannabis products and publicly traded as Cansortium Inc. ("Cansortium" or the "Company") (CSE: TIUM.U) (OTCQX: CNTMF). Before officially joining in 2020, Robert served on Fluent’s board of directors as a consultant and played a key role in driving the revitalization of the company as one of Florida’s largest medical cannabis brands. As CEO, he drives Fluent’s strategic growth initiatives, providing deep cannabis law and business development expertise to the multistate operator.
Publicly traded as Cansortium (CSE: TIUM.U) (OTCQX: CNTMF), Fluent is headquartered in Miami and operates 27 dispensaries across Florida in addition to three dispensaries in Pennsylvania. The company is also one of three cannabis operators with a presence in Texas, providing medical access and patient care as well as working to advocate throughout the State. At the center of Fluent is a company focused on science, quality and leadership investing deep industry knowledge and meticulous attention to detail to deliver a well-rounded portfolio of in-house private labels including Fluent Flower, Fluent Care, Black, Moods and Bag-O and licensing partnerships with renowned brands Smokiez and Freedom Town. Fluent strives to produce the most consistent, highest quality cannabis that’s built on a foundation of the finest genetics, cultivation techniques and manufacturing processes to help patients and consumers achieve reliability and consistency within their own personal health story.
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We talk about Let's Talk Hemp and the Noco Hemp Expo with Morris Beegle. Noco Hemp Expo is the most comprehensive industrial hemp expo and conference, and they've got some cool stuff coming up! The NoCo Hemp Expo is taking place March 29-31 at The Broadmoor in Colorado Springs.
This years event is critical for industry stakeholders and thought leaders to gather, align our messaging, unite our voices regarding the 2023 Farm Bill along with the federal regulation of CBD and other hemp-derived cannabinoids, and to set the agenda for the future of the domestic and international hemp industry
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Grassroots Marketing is joined by Paul Murray. Founder of HealthNaturally® and Hempson Bio-Tech & HempCo and April Morris. President of Product Development at HealthNaturally.
HealthNaturally® believes that the secret to wellness in people, animals and our environment comes from plants. We custom blend the finest botanicals, from trusted sources, with an exclusive full-spectrum hemp oil for maximum effectiveness.
Our full-spectrum hemp oil contains CBD, along with CBDA, CBDV, CBD, CBN, CBG, CBGA and THCV. The Entourage Effect refers to the perfectly synergistic effect that occurs in the human body when using products that contain the full spectrum of compounds that NATURALLY exist in the hemp plant.
Their products have been tested in human double-blind clinical NIH-supported studies, and have been shown to be safe and very effective. With significant results in sleep, pain, stress, weight, skin care and other conditions
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We learn about the World's 1st All Inclusive Seaside Health and Wellness Resort With Onsite Cannabis Cultivation and Consumption, located in Negril, Jamaica. We learn more from Dr. Adam Abodeely Oncologist, Founder of Coral Cove Cannabis Wellness Resort
Coral Cove Wellness Resort sits on a quarter-mile of Caribbean Sea on the southwestern coast of Jamaica, just 10 miles from the town of Negril and a 90-minute drive from Montego Bay’s Sangster International Airport.
Built on an exclusive cove with a protected area for swimming, snorkeling and kayaking, the resort is an oasis for both guests and wildlife, specifically tropical fish, dolphins, sea turtles and a variety of birds including the swallow tail humming bird which is Jamaica’s national bird.
The resort currently offers a combo of 23 rooms and cottages, but plans are in the works for an additional 20 units all of varying sizes. Other offerings include a newly constructed oceanside pool and bar, a spa, a conference center (accommodating up to 45 people) and a fully-licensed cannabis dispensary.
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Grassroots Marketing talks about Whole Plant Utilization with Devin DuBois - one of the Co-Founders of Blue Sky Hemp Ventures.
As one of western Canada’s largest and most innovative hemp processing facilities, Blue Sky Hemp Ventures understands the unique opportunities and challenges facing hemp farmers. With hemp becoming an increasingly profitable crop, it is essential to invest in the right genetics to ensure a successful future. Chief Agronomist Wilson Johnson has been leading the charge at Blue Sky and believes that investing in hemp plant genetics could bring the same success to the crop as canola.
Canada is no stranger to innovation when it comes to agriculture. It was only 30 years ago when canola was a relatively new crop and, since then, breeding technology has skyrocketed its value. It’s now worth an estimated 26.7 billion dollars. It is also one of Canada's most profitable crops.
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Nesas Hemp CEO and Founder Inesa Ponomariovaite discusses CBD Safety and Efficacy and Growing Hemp Beyond Organic.
Nesa’s, as a company, is “beyond organic”. The products are certified organic, and the company has the lab tests to prove it. Users of Nesas understand just how much the product helps them. By going significantly beyond the required typical organic certification requirements, customer know they are getting a best-of-breed product that is changing the trajectory of the industry.
Literally hundreds of studies globally have clearly shown the health benefits of using CBD regularly. This includes improvement in everything from mental health to pain management or sleep to depression and anxiety. In fact, Statistica reports that the number one reason CBD is purchased in the United States is for the treatment of stress and anxiety. And, when you already suffer from anxiety, why take a product that is grown in or contaminated with toxins? Without the credible lab testing – testing that looks at everything including pesticides, metals, microbes, and so much more – CBD products aren’t offering users a real solution. Nesa’s, on the other hand, always puts their customer’s health and their plant’s health first
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We hear from one Karli Miller-Hornick, co-founder of Florist Farms on how Florist Farms is Flourishing in Growing New York Cannabis Market.
When co-founder Karli Miller-Hornick first launched the CBD brand Head & Heal, she was overwhelmed with the positive response from customers, at that time mostly farmers-market patrons. With that encouragement, she launched herself into developing one of the most successful CBD brands in the state.
When the legal market came to New York, Karli and co-founder Allan Gandelman seized the opportunity to align their history and experience in growing CBD-rich plants with their love and enthusiasm for cannabis. Supported by experienced growers from California, they prepared their busy organic vegetable farm with hoop houses, plenty of organic soil, and a regenerative agriculture framework. Meanwhile, their lab in Cortland, NY became home to some of the best extraction specialists in the game. But they couldn't stop there: with plants in the ground and a fully outfitted extraction lab, they got to work designing education, clear branding, and a network of other cannabis farmers across the state– after all, a farm is only as successful as its community.
Now, with a lineup of simple, refined, and quality products, Florist Farms is bringing contemporary, accessible, tailor-made cannabis products to the New York State Market.
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Shorties Mini Pre-rolled Cannabis Joints Launch in Arizona and we learn more with Greta Brandt, President, The Flower Shop (TFS Brands).
According to BDSA data, pre-rolls represent 11% of Arizona’s robust market sales— totaling $97.87M in cannabis products sold so far in 2022. But for the majority of occasional cannabis users, half-gram or full-gram pre-rolls may be too much to finish in one sitting. And FYI, relighting a used doobie does NOT taste or hit well. Enter Shorties, the Arizona-founded mini pre-roll brand bringing .35 gram pre-rolled joint to the cannabis market— and Grand Canyon State cannabis consumers get the first dibs.
Smaller even than most “dogwalker” joints (usually sized at .5g), Shorties’ petite format encourages solo adventures or smoking seshes with friends without swapping germs in a post-pandemic world. These fun-sized fatties come in tins of 10 miniature joints with a rotating lineup of 45 exceptional strains. In addition, Shorties is ready to meet Arizona’s demand for strain-specific mini pre-roll joints with the Juana Roll, which produces up to 4,000 perfectly rolled and filled joints an hour.
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Grassroots Marketing discusses Cannabis Quality and Production Standards with Sean Samuel, VP of Sales and Marketing at C15 Solutions.
C15 Solutions, a tech vendor to the global cannabis industry, implements various product enhancements to its electronic Quality Management System (eQMS). C15 grew to become an industry leader by finding a market niche that was not being served well by existing players. With legalization creating one of the fastest-growing industries of our time, the emerging market has seen institutional voids.
Designed to foster this growing market, an eQMS enables cannabis companies to focus on their core activities and objectives while offering an automated means to record and manage all business-critical information. C15 ensures both emerging and established companies are in a better position to ensure compliance, quality, and data integrity.
C15 Solutions serves 60% of the top 10 cannabis companies, like Curaleaf, and acts as an internal partner to its customers through a team of dedicated Subject Matter Experts that have a strategic focus on reducing the cost of quality.
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Grassroots Marketing speaks with Michael Dalle Molle, Partner and Chief Operating Officer of Mariposa Technology
Mariposa Technology has developed for hemp and marijuana farmers a digital farming tool that leverages a powerful database and proprietary software that allows them to test their crops at any stage of the growing season, without having to cut any samples. This revolutionary protocol for rapid, in-field testing of live hemp plants, called PAMAP (Predictive Analytical Modeling Application for Plants), brings farmers the power of self-testing with a handheld device at a fraction of the cost or time of traditional lab testing, with accurate and immediate results.
Mariposa partnered with researchers at Texas A&M University, who found they can use a technique called Raman spectroscopy (RS) to determine the difference between hemp and marijuana in a non-invasive, non-destructive way. This proprietary database, used in conjunction with RS, allows farmers to test crop THC levels and plant gender without disturbing the plant. Current testing methods require farmers to cut a sample of their crop and ship it into a lab, costing time and money. The PAMAP method simply requires the grower to point the device at their crops.
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How Native Roots is Colorado’s Largest Independent Vertically Integrated Cannabis Brand as we hear from Beth Kotarba, COO of Native Roots Cannabis Co.
Kotarba draws from more than 25 years of experience in corporate leadership–including financial services, manufacturing, retail, telecommunications, aerospace and non-profit–to develop innovative operational processes and controls, and performance measurement and reporting procedures to ensure financial strength and operational efficiency for the vertically integrated company.
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Grassroots Marketing welcomes PANGEA Global Technologies CEO Bryan Fried who has researched integrating light and technology to build sustainable grow facilities for both weed and watermelons.
Pangea Global Technologies (PGT), the company bridging the gap between cannabis and agriculture growth success thanks to the company’s revolutionary Pangea software—an open architecture and wireless horticulture lighting platform that collects all sorts of plant growth data, including temperature, humidity, soil content, and more, and can automate reactive actions, like watering, turning lights off or creating alerts.
We discuss how indoor farming could play a critical role in helping to meet the world's growing demand for food, especially given the challenges of shrinking farmable acres, which sets investors up for a lot of growth as companies expand their farming operations.
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We speak to Whipple Effect's CEO Jack Whipple and his dedication to the plant and his steadfast belief that cannabis is a plant medicine that should be used as a "revolution to the consciousness of humanity"
Whipple Effect's CEO Jack Whipple is a serial entrepreneur who has been working with the cannabis plant since the age of 15. Growing up in Indiana with a lawyer mom and the Chief Justice of the Indiana Supreme Court as his grandfather, cannabis was a serious taboo and not at all accepted by his family. This eventually led to Jack being sent to a correctional school in Provo, Utah. Nevertheless, Jack believed his mission was to work with cannabis and continued to stay the course. He started his first business in Boulder, CO, just three weeks after Amendment 64 had been instated, which allowed for recreational wholesale of flower by a stand-alone cultivation facility. As soon as Proposition 64 passed in California, legalizing recreational cannabis, Jack opened a cultivation facility there. Jack was a founding COO of five cultivation facilities before starting Whipple Effect. He is a cultivation expert who also has experience with licensing, compliance, capital raises, distribution, and M&A work.
Jack’s dedication to the plant and his steadfast belief that cannabis is a plant medicine that should be used as a "revolution to the consciousness of humanity" has allowed him to continue his life's work as a pioneer in the emerging global cannabis industry. He is also a certified breathwork practitioner and Reiki healer, and is a passionate advocate for psychedelics, viewing cannabis as one of the sacred psychedelic plant medicines.
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Grassroots Marketing deep dives into the state of the cannabis insurance market with Tony McIntosh, President of Aura Risk about the launch of Aura’s Indisure Cannabis Program
Demand for cannabis is increasing dramatically. Thirty-eight states and the District of Columbia (D.C.) have legalized some form of medical marijuana. Recreational marijuana is legal in 19 states and D.C. The division between state and federal status makes it difficult for businesses to receive inclusive, affordable coverage and often leaves policyholders with restrictive plans.
Cannabis-related businesses (CRBs) face many risks and obstacles. CRBs share the same general liability and other risks agricultural and manufacturing businesses face. This includes workplace accidents, damage to property and crop failure. CRBs are especially prone to fires from both wild and internal sources. Some of the biggest risks involve theft, general liability and product liability. Companies functioning within state legality face severe banking restrictions due to federal regulations. It is estimated that approximately 70% of CRBs operate solely as a cash-only business and have no formal relationship with a bank. As a result, CRBs may be forced to handle large sums of cash, subjecting them to a higher risk of theft and increased liability.
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Grassroots Marketing looks into Weedgets: The Tesla of Smoking Devices with Michael Barenboym, the CEO of WEEDGETS (Advanced Leaf Technologies Group).
Flower lovers have been making and using dry bowls for decades. (A dry bowl or dry pipe is a smoking piece that doesn’t use water) Whether you’ve hollowed out an apple core or picked up a glass piece at a gas station near you, a dry herb pipe is one of the easiest and most reliable ways to smoke weed.
What it’s not, however, is gentle. Dry bowls are known for harsh, throat-scorching hits that leave you coughing. While it’s a fair tradeoff for many in exchange for getting high, the smoking experience could be seriously improved.
Enter the Maze-X pipe from Weedgets. This pipe is specially designed with patented filtration and cooling technology that gives you an incredibly smooth smoking experience, no water needed.
The Maze-X pipe measures in at 5.5” inches long and is made of three parts: the bowl, the body, and the mouthpiece.
The bowl is borosilicate glass, with several small holes in the bottom instead of one large one. It’s the only breakable piece of this pipe and sits in a medical-grade silicone wrap. Ingeniously, the Maze-X has a cap for the bowl, a small piece of silicone that fits snugly over the bowl and is connected to the rest of the body, so you won’t lose it when you take it off to smoke.
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Grassroots Marketing welcomes back Vanessa Gabriel with Drop Delivery, the first and only all-in-one compliant delivery management platform.
Vanessa Gabriel founded Drop Delivery with her former classmate Marc Lopez and her sister Jade Gabriel after seeing a need for an all-in-one delivery management solution for the cannabis industry. Drop delivery is a cannabis delivery service for retailers that was founded in 2020. That same year, Drop Delivery became the first company to raise $1 million through the equity crowdfunding platform, Equifund CFP.
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Author, hemp entrepreneur, and cannabidiol activist Jim Higdon is fed up with the continuous lack of oversight in the U.S. concerning CBD products. And who can blame him when the CBD industry, which generates billions in annual revenue, has no standardized organization to evaluate the fictitious claims set forth by dishonest corporations and cottage industry purveyors alike?
Higdon is on a mission to expose the corner-cutting taking place in the industry and educate CBD consumers on the merits of flower-only, USDA-certified organic CBD products. Higdon has created the following video to spread his unique message
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It’s All About Choices is a new line of fast-acting edibles that infuses cannabis into any type of food imaginable. The taste, texture, and form of edibles takes a giant leap forward with a patented nanotechnology that converts oils into water-soluble powders, enabling precise dosing, dramatically reduced time-to-high, and consistent effects with minimal to no cannabis flavor. With recipes crafted by our guest, former Milk Bar Pastry Chef and Commissary Manager Casey Shea, curious consumers can seamlessly incorporate cannabis into their daily lives in everyday foods such as soups, freeze pops, crackers, mashed potatoes, condiments and spices, drink mixes, and more.
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Grassroots Marketing welcomes Aaron Hudson, the VP of Sales and Partner at Synergy Life Sciences.
Synergy’s flagship ingredient, the patent-pending CannaSorb CB Active, is a multifunctional, non-regulated, hemp-based cannabinoid extract with greatly enhanced physiological activity that achieves the true water-solubility not found in typical cannabis ingredients. This product goes well beyond traditional nanotechnology to deliver safe, effective results and unprecedented functionality. CannaSorb CB-Active dilutes quickly, easily, and transparently in water, providing an ideal platform for a wide range of advanced consumer products.
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We discuss the Full Digitization of Certificates of Analysis (COAs) in the Cannabis Supply Chain with Larry Levy, the CEO of Lucid Green
The company’s intelligent UPC aims to reduce cost and increase transparency in all parts of the supply chain, from growers to brands to retailers to consumers.
With Lucid Green’s system, aptly called LucidID, products use one barcode from seed to consumer. Cultivators and brands can use this barcode to upload and access test results and compliance certifications. In addition, retailers can use it for real-time inventory management and building loyalty programs with shoppers. Because this happens with one label, Lucid Green says this system eliminates the tedious process of affixing new labels to product packaging.
Legal cannabis is highly regulated and requires numerous checks along the route to the consumer. The retailer or dispensary is often saddled with extra work around affixing specific labels to different products as regulations change, increasing labor costs and reducing revenues. Lucid Green claims its data suggests the LucidID system can save retailers up $10,000 a month.
Other companies offer similar solutions around QR codes but lack the comprehensive benefits found with LucidID. For example, some brands use QR codes to give consumers more information. Others use QR codes for inventory tracking. Lucid Green says the closest competitor comes from pharmaceutical companies, though most stop short of letting consumers access the information available to pharmacies.
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We talk with Dean Schwartz, CEO and founder of BudClub , which offers a full-featured and easy-to-use cannabis homegrow kit.
According to a recent study, over half of cannabis consumers are open to the idea of growing their own. Most who fall in the other half cite concerns related to legality and practicality, like not knowing where to start. But BudClub has them covered.
Their simple 3-step grow system is totally foolproof. Success is guaranteed for everyone, regardless of skill or experience. They even produce free guidance throughout the growing process with their Budee system, online guides, and classes–available anytime.
Their bundles are all self-contained so it includes everything needed to successfully grow and harvest big, beautiful primo buds. And they can ship to all 50 states.
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Grassroots Marketing covers Craft Cannabis Cultivation Combining Quality and Compliance with William Windham, VP of Cultivation of Root and Bloom. William’s expertise spans all facets of cultivation, but for all his large-scale experience at Root & Bloom in Massachusetts, he stays plant-focused, making sure they each get personal attention. At Root & Bloom, William tends to 20,000 square feet of canopy and 7,000 plants.
Root & Bloom is a cannabis cultivation, extraction, and manufacturing company focusing on creating high-quality products while prioritizing sustainability, innovation, and giving back to the local community. With a combined 20 years of cannabis industry leadership, the Root & Bloom team has the expertise and perspective to create solutions that go far beyond just a good idea. Proudly local, Root & Bloom is building a partnership network of vendors and Massachusetts dispensaries to bring the best craft cannabis products to the growing Massachusetts cannabis customer base.
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Grassroots Marketing discusses TODAY CBD with Elliott From.. In creating his own brand of CBD TODAY CBD offers a viable, safe accessible option to the discomfort so many others share. We only use premium CBD from local Wisconsin hemp growers and manufacturers.
TODAY CBD products help others manage their anxiety, inflammation, loss of sleep and pain and there are so many more benefits.
Today CBD is an easy way to add CBD to your daily wellness routine. Although CBD is not a medication or approved as a treatment for any known health condition, CBD users from across the country tell us that our CBD oil has made a considerable impact in their lives and promoted a significant change in the way they feel.
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Ekosi Health Partners with Cerebra to Evaluate Effectiveness of Clinical Cannabinoid Therapy on Sleep Quality. We learn more from Evan Loster, Chief Innovation and Systems Officer at Ekosi Health.
Ekosi Health, a Canadian-based and Indigenous-owned healthcare provider specializing in clinical cannabinoid therapy, announces its partnership with Cerebra, a leading sleep technology company, as the partners run an Observational Study that will assess the effectiveness of cannabinoid therapy on sleep quality. Believed to be the first study of its kind in the field, Cerebra’s Sleep System and its proprietary Odd Ratio Product (ORP) sleep depth metric are being utilized in the comfort of participants' homes to evaluate the effectiveness of cannabinoid therapy, objectively.
With over 27,000 patient interactions, Ekosi Health has seen success in improving conditions ranging from chronic pain to substance misuse. Although some preliminary evidence shows a positive impact on sleep improvement from cannabinoid therapy, mixed results remain highlighting the need for a landmark study and further research.
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Grassroots Marketing discusses Pharmaceutical Cannabis and The Influence From Big Pharma with Michael Sassano, CEO of Somai Pharmaceuticals.
Michael is the CEO and Chairman of the Board for Somai Pharmaceuticals LTD, a European pharmaceutical and biotech company centered on manufacturing in Lisbon, Portugal and distribution of EU GMP-certified cannabinoid-containing pharmaceuticals throughout the European Union and globally. Somai emphasizes scientific pharmacology applications with EU-GMP standards to deliver treatments to the endocannabinoid system, effectively and with consistency across all markets. Taking with him the product development knowledge honed in the competitive American market, Somai is the largest and most advanced cannabinoid manufacturing facility across legal European markets producing medicines products and registered API's.
Michael has brought together an all-star team of scientists and KOL's from around the world with various clinical experiences to guide Somai's product development and acceptance globally. Michael stresses education and continual R&D, which started from the USA as transformative developments, to help EU doctors and patients properly diagnose and treat the individual indications by providing variable dosage choices.
Michaels' primary goal for Somai is producing the most advanced products with the most innovative delivery methods to create maximum bioavailability and healing for patients. Somai is fast becoming one of the most recognized and well-developed pharmaceutical brands in the EU. As a global biotech player concentrating on cannabinoids, Somai has a unique pipeline of current and future products that will be on the market starting in late 2022. They already boast one of the largest IP (Intellectual Property) vaults of APIs that weren’t accessible to Europe until recently. Somai’s near term products conform to the highest standards of herbal medicine (ACM) and specialized cannabinoid API’s for R&D, but also keeps a steady eye on the horizon of future clinical trials for their proprietary pipeline, setting it up to be well positioned for the next decade.
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Canna Advisors was Recognized by Benzinga for Best Cannabis Consulting for Business Development as we welcome Founding Partner Jay Czarkowski.
Canna Advisors originated and is headquartered in Boulder, Colorado. As the first state to legalize marijuana for recreational use, Colorado is a cannabis industry hotbed.
Canna Advisors helped Colorado and its cannabis entrepreneurs create the revolutionary cannabis legislation, and as the industry expanded, so did the company.
Canna Advisors has since become a dedicated mentoring, investing and advocacy firm that excels in consultancy for comprehensive business development. If you're looking for a renowned cannabis consulting company that can help you in every area of your business, give Canna Advisors a shot.
Since its start in 2013, Canna Advisors has helped cannabis businesses nationwide to navigate the complexities of operating across all verticals while adhering to stringent regulations. The company operates in 31 states and the U.S. territories of Puerto Rico and Guam. It also has a presence in Europe and Canada.
Canna Advisors provides a range of services to assist all cannabis businesses operating within the seed-to-sale cycle. For instance, startups can gain assistance with licensing, facility design, employee procurement and company development.
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Grassroots Marketing Introducies A New Money Saving Cannabis Website: Jerry’s Deals. We learn more from the site founder Uri Bogler. Cannabis deals destination Jerry’s Cannabis Deals has recently launched in the Greater Los Angeles area, enabling cannabis customers to potentially save hundreds or thousands of dollars annually, depending on their consumption habits.
The deals site, accessible at jerrysdeals.com, is designed to help consumers easily and instantaneously search for dispensary deals near them, saving valuable time versus looking for deals themselves across numerous retailers. Consumers can filter deals based on their preferences, such as Product Type (flower, edibles, etc), Delivery or In-Store deals, and Group Discounts (First Time Patient, Student, Senior, Veteran and Birthday discounts), so they can save on cannabis every time they re-up.
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Grassroots Marketing Gets Inside the High Times Acquisition of Moxie in California with Jordan Lams CEO of Moxie. High Times has inked a deal to acquire multistate cannabis operator Moxie’s operations in California, the world’s largest legal cannabis market.
High Times Holding Corporation has entered into an agreement to acquire the California operations of Moxie, the state’s first licensed cannabis company and a leading multistate cannabis operator. The acquisition gives High Times new cannabis cultivation and production capabilities to complement our current portfolio of cannabis holdings in California, the largest legal marijuana market in the world, where we operate branded dispensaries and offer licensed cannabis products. The deal also makes High Times the most well-known brand in the Golden State with a vertically integrated cannabis operation.
Talking AI Pest & Disease Detection on Grassroots Marketing with Valeria Kogan, Founder & CEO of Fermata.. Since the advent of agriculture, growers have been at war with pests and diseases bent on the destruction of their crops. As technology has evolved however, farmers focused on increasing their yields by mitigating these losses now have a new weapon in their arsenal: artificial intelligence.
Croptimus™ by Fermata, utilizes computer vision to precisely identify pests & disease across a variety of crops including leafy greens, tomato seedlings, and medicinal plants — well before they become a serious threat. As early detection of pests and pathogens is key to ensuring both the quality and quantity of a harvest, Cultivatd immediately saw the value in offering Croptimus™ to their greenhouse and indoor farm clients.
Fermata is focused on the application of data science and computer vision solutions to challenges faced by commercial agriculture. Engaged in extensive research since the company’s inception in 2019, Fermata has now developed an adaptive computer vision platform designed to automatically detect pests and diseases at their earliest stages. This early-detection platform enables growers to reliably mitigate these issues well in advance of the point crop loss becomes inevitable, and further reduces the amount of time and money spent on traditional scouting.
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Grassroots Marketing welcomes co-owners and equity applicants Maur Stringer and Cynthia Mompoint, who are looking toward expansion in other legal markets across the country. The product was developed in a collaboration with Revolutionary Clinics.
We learn about their new product, Shakti Green Lit, designed to enhance ‘energy, ability, strength, effort, power and capability’, for which the word in the product’s name ‘Shakti’ refers to. A synergistic balance of 5mg nano-emulsified cannabis extract, 100mg caffeine combined with a proprietary blend of Vitamins B12, B6, B3 and L-Taurine, L-Theanine deliver an immediate, smooth and euphoric effect.
The drinks compact 1.93 fl oz package (the same size as a 5-hour Energy®) makes it an ideal delivery system for workouts, social gatherings and other smoke-free situations that can be elevated with a burst of focus and shift in perspective. At 2mg of sugar per bottle, both the lemon green tea and strawberry lemonade varieties can be accommodated by even the strictest diets.
Husband and wife team Maur Stringer and Cynthia Mompoint have had their roots firmly planted in cannabis culture for decades. Maur is a survivor of the War on Drugs. His first major scar came as a felony conviction for sale of a class A substance (marijuana) to a minor, though he was a minor himself at the time. At just 14 years old, he was tried and punished as an adult. After years of black and gray market operations, Maur is ecstatic to finally ‘go legal’. Cynthia’s relationship with cannabis is primarily therapeutic in nature. The plant helped her to safely and comfortably deliver the last 2 of the couple's four children.
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Grassroots Marketing discusses Ayr Wellness Cultivating in a Challenging California Cannabis Market with their SVP of Cultivation, Mark Bruno.
A legacy grower with decades-long roots in the most competitive cannabis market in the country (California), Mark Bruno has successfully scaled Ayr’s cultivation operations across eight states and 18 cultivation and production sites to a 1.2M sq. ft. canopy. He’s known for being able to make nearly any growing situation work regardless of the facility layout. While Ayr integrates technology and analytics, he is a firm believer that less is more and believes every good grower should be able to find workarounds for nearly any situation.
A husband, father and son of a legacy grower, he has witnessed the ups and downs of pre- and post-state legalization in the U.S. and the rocky California market up close. Over the years, he has watched friends and family members be imprisoned under prohibition and continues to serve as a vocal advocate for the overturning of outdated laws.
Now at the helm of a major U.S. cannabis operator, Mark’s philosophy is positioning Ayr Wellness as a premier cannabis cultivator in the U.S.
Weiwei "Vivian" Fellman, the Owner of Kota Botanics speaks with Grassroots Marketing about How Kota Botanics is Giving Back to Communities.
Launched in 2019 by Weiwei (pronounced Way Way) “Vivian” Fellman, North Dakota CBD wellness brand Kota Botanics™ has become synonymous with quality, transparency, authenticity, and social responsibility. This November, the Kota experience comes to the city of Minneapolis with the opening of their newest location at 8070 Old Carriage Ct in Shakopee, MN.
As with Kota’s flagship CBD lifestyle boutique, the new Minneapolis location will feature trusted, meticulously vetted products with quality ingredients in an atmosphere conducive to holistic healing. Wellness products such as ingestible oils, gummies, soft gels, capsules, CBD skin care, beauty, and makeup will be offered among snacks, beverages, and thoughtfully curated home goods such as candles and coffee mugs and artisan pieces made by local Minnesota artists.
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Grassroots Marketing discusses Blue River Terps and Their Innovative Solventless Technology with with Tony Verzura, Founder & COO of Blue River Terps.
Blue River™ originated as the world’s first cannabis-derived terpene company aiding in the popularization of the word “Terps”. Blue River™ went on to popularize the art of “deconstructed” extracts through the development of its proprietary advanced mechanical separation technology, and award-winning signature exclusive trademark branded solvent-less products. Blue River™ has received over 59 Cannabis Awards for our innovative solventless technology, trademark branded products, and advanced patented formulations
Grassroots Marketing welcomes the VP of Marketing for Ethos Cannabis, Blandine Jean-Paul. Blandine is a global brand strategist with expertise in building MarTech Stacks that drive direct-to-consumer (DTC) engagement via CRM and other retargeting strategies.
Ethos Cannabis operates cultivation, processing and dispensing of medical and/or recreational marijuana in Pennsylvania, Massachusetts, Maryland, and Ohio. Our goal is to have a clear and compelling consumer-centric vision focused on helping individuals feel and live better through their experiences with cannabis. Our mission is supported by our relationship with Jefferson Health, a leading academic medical center in the U.S., dedicated to collecting and analyzing valuable real-world data and developing educational initiatives with a focus on patient outcomes and quality of life.
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Grassroots Marketing discusses Enterprise Resource Planning and the PROTEUS Business Solution with Dawne Morris, the CMO and Co-Founder PROTEUS420.
PROTEUS Business Solution Inc. is an online enterprise resource planning (ERP) system for businesses in e-commerce, retail, healthcare, and highly regulated industries, including alcohol and cannabis. David is a globally recognized entrepreneur with over two decades of technology experience specializing in application development, data centers, cloud computing, and hardware. He also has extensive programming expertise for mortgage, insurance, financial, social and high risk businesses.
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Grozeebo’s mission is to set a new standard for grow enclosures that make it easy for anyone with a passion to start growing. We learn more from Adam Wolf, CEO of 118 Grow Concepts, the makers of Growzeebo.
For the past two decades, indoor gardeners have largely relied on grow tents. When grow tents first emerged, they were a great solution for anyone lacking a permanent space for their plants. Unfortunately, grow tents haven’t evolved much since then. From the time grow tents hit the market, innovation has been stagnant and design flaws have gone unaddressed.
Grozeebo Pro is an insulated and modular grow tent that solves many common challenges that traditional grow tents pose. It makes climate control easier, allows endless mounting to save space, and the size and shape can be customized to your evolving needs.
Whether you’re growing herbs, fruits, vegetables, ornamental plants, or medicinal plants, Grozeebo makes it easier than before for anyone to grow at home.
Grassroots Marketing welcomes Grant Boatman, the founder of Canna River, a line of premium cannabinoid products known for its affordable price point where everything is $100 or less.
The Canna River ethos is embodied in three core pillars: accessibility, quality, and potency.
Accessibility means we offer all of our products (CBD, CBG, Delta-8, Delta-9 and HHC) for $100 or less. It’s no secret that the greatest benefits are reaped when consumers are able to buy the product on a regular and ongoing basis. We set out to make premium cannabinoids more affordable from every side: as a supplier, manufacturer and retailer. If more people can get the support they need without breaking the bank, we have succeeded.
The quality pillar of our business is demonstrated through our relationships with our hemp farms, our production in our state-of-the-art facilities, and our commitment to providing transparent Certificates of Analysis on our website. It’s also exemplified in our product simplicity: every ingestible product in our collection is made of 5 ingredients or less.
Our commitment to potency is what makes or breaks true relief. We offer ingestible and topical products of high potencies with the goal of providing an effective desired dose. This empowers consumers to get the most out of their purchase, maintain consistency in their routine, and actualize their desired results, whether it’s instilling calmness, promoting a better night’s rest or encouraging a day without stress.
Modern life can take a toll on our minds and bodies. We crafted these products to enrich a range of lifestyles. Canna River offers more, costs less, and we are proud of it. Canna River is for all of us.
Find Canna River products at select dispensaries and at cannariver.com and on IG at @cannariver.
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Now that final regulations have been issued for marijuana consumption lounges to begin operating in Nevada, Las Vegas cannabis executives are gearing up to lure customers off the Strip and into their smoking rooms.
Thrive Cannabis Marketplace, the largest independent cannabis retailer in Nevada, recently opened a new dispensary off the Strip next to Resorts World and Sapphires Gentlemen's Club, and has space built to consumption lounge pending approvals.
Christopher LaPorte of RESET Vegas, Thrive's hospitality partner, can speak to what operators are hoping to see following lounge applications openings, predictions for what lounges will look like and how they will operate, and how their opening will affect gaming and nightlife in Vegas.
The law allows for lounges to begin operating statewide as early as the end of 2022 and for licenses to be processed beginning this fall.
The state is allowing 40-45 licenses for lounges attached to existing marijuana retail stores and 20 for stand-alone establishments, including 10 with sharply discounted fees reserved for social equity applicants.
An estimated 60-65 existing retailers have expressed interest in opening consumption lounges.
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Grassrrots Marketing welcomes Raheem Uqdah, the Corporate Social Responsibility Director for Curaleaf to discuss Cannabis and The Continued Fight Towards Equity.
We learn about Curaleaf's Rooted in Good program, which is committed to racial and social equity work in cannabis year-round. We’ve committed to doing business with 420 diverse businesses and brands by 2025, of which they have already exceeded more than one-third of that goal.
Partners range from African-American and minority-owned dispensaries to ancillary businesses and advocacy organizations.
Raheem Uqdah is a creator and activist whose work involves creating synergies between storytelling, policy, and community engagement. Prior to the acquisition of Grassroots by Curaleaf, Raheem established Grassroots' first deep partnerships with nonprofits, helping to define the company’s voice and CSR platform. Before entering the cannabis industry, Raheem worked in nonprofits to build communication strategies and evolve brands; these projects solidified his passion for community organizing and taught him the value of selling social good as a brand and experience. When he’s not working, Raheem enjoys music, cycling, hiking, and camping. Raheem holds a B.A. in Art & Design, with a minor in Photography, from Columbia College Chicago.
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Grassroots Marketing showcases Four Twenty Pipes and The Concept of $4.20 Pipes with their founder Nicholas Thomas.
He recently told a local paper “We started Four Twenty Pipes initially because we kept breaking and needing to replace our pieces,” said Nicholas. “The first thought was, "man, I wish I could get a good new bowl without breaking the bank." That seemed like something people wanted, so we started a website, selling pipes for $4.20.” Taylorville native and former banker Nicholas wants Four Twenty Pipes to be the go-to place for consumers online - and the number one resource for people in the head shop industry to run their business. “As the business grew, we realized that a lot of local shops needed help getting up and running online,” said Nicholas. “It was then that we started helping businesses sell on 420pipes.com.” Nicholas and his team provide a marketplace where businesses can buy, sell, and ship head shop items to consumers nationwide. “While Four Twenty Pipes allows local shops to reach the online consumer, we still hold true to our roots by supporting our $4.20 store. We like to say Four Twenty Pipes is, ‘Stoner Tested, Wallet Approved.’ We believe it is important to not only support local but also "Smoke Local,”
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Grassroots Marketing welcomes Greenlight CEO John Muelller to talk to us about how his native roots and his company’s expanding medical operation have provided a homefield advantage ahead of adult-use legalization in the state of Missouri.
- Greenlight is a multi-state vertically integrated operator with over 33 cannabis dispensary licenses, 3 in-house brands, 350 plus exceptional team members, more than 150,000 square feet of cultivation and manufacturing, and over 86,000 square feet of retail space
- Founded by Missouri-native brothers Jim & John Mueller, experienced entrepreneurs in cannabis, food, manufacturing and construction.
- Greenlight recently celebrated its 4th dispensary in West Virginia and the Company’s 22nd dispensary location in the United States
- Greenlight’s founders built one of the world’s largest dispensaries in Las Vegas, Nevada, the world’s first “Marijuana Farmers Market” and the first cannabis museum in a dispensary.
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Grassroots Marketing discusses Cannabis-Assisted Psychotherapy with with Donald Currie with Dimensions Retreats, Clinical Director - Algonquin Highlands.
Recent studies have shown that the marriage of ‘’traditional’ psychedelics and psychotherapy can successfully help patients suffering from depression and PTSD to move through trauma.
However, cannabis --which has not been traditionally considered to be a psychedelic--is now being utilized to achieve the same somatic effects through a treatment called Cannabis-Assisted Psychotherapy.
Donald Currie, Clinical Director for Dimensions Health Centres, a psychedelic wellness retreat center, has trained and is currently administering CAP at Dimensions Algonquin Highlands location. He can explain how it works, why it has proven effective as a treatment, particularly for traumatic brain injury, and what the future for this treatment holds.
Grassroots Marketing welcomes Caroline Yeh, Co - Founder & Chief Executive Officer at TSUMo Snacks about their new product deemed Snoop Dogg’s favorite snack, Snazzle Os.
What goes best with gin and juice? How about salty-savory snacks infused with cannabis? Snoop Dogg and TSUMo Snacks have launched their partnership with the release of Snazzle Os, a new line of cannabis-infused snacks in two zesty flavors—Onion and Spicy Onion. Think: Funyons + THC in 100mg bags.
A THC-infused twist to the Boss Dogg’s favorite snack, Snazzle Os hits Golden State MedMen dispensaries in early October and will be available statewide on October 21. Like Snoop revolutionized the rap game, TSUMo Snacks–one of the only savory edibles brands on the market–is ripping up the rulebook on traditional sweet THC-edibles by making them salty.
Snoop Dogg has seen it all when it comes to weed products, especially in his and TSUMo Snacks shared home state of California, so you can imagine that if Snoop puts his name on Snazzle Os, these edibles are legit “chronic.” The partnership includes many engaging activities such as a limited-edition merch line, a social media contest, and a charity auction for Snoop’s Snacking Throne.
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Grassroots Marketing welcomes Andrew Wilson with GrowerIQ, the leading cannabis enterprise resource planning (ERP) platform.
He shares his take on the leveraging and security of the cannabis software data: protecting user-supplied data, selecting the right machine learning algorithm, selecting the correct infrastructure.
Plus, we discuss the successful model of legalizing cannabis in Canada, that the US and EU can follow: legal framework at the national level that can benefit rather kill small growers
We also discuss the state of legal cannabis in Canada and the opinion that after four years of legal cannabis, provinces should review their policies.
We showcase Cloud Cannabis and the Growing Michigan Cannabis Market with John McLeod, Co-Founder of Cloud Cannabis.
Cloud Cannabis helps consumers live higher. Headquartered in Troy, the company is a single-state operator and leading vertically integrated cannabis business in Michigan centered on education, assortment, community and service. Cloud was founded in 2020 with a mission to elevate the health and happiness of its customers by providing a full range of cannabis products to fit their individual needs. Since its founding, Cloud has successfully launched eight retail stores throughout Michigan and has opened a 70,000-square-foot commercial grow facility in Kalamazoo. In addition to cultivation and manufacturing, the Cloud facility also operates Brand Labs, an incubator and manufacturer of high-quality cannabis products including Wonderbrett, a California-based innovator of the most sought-after products available, and Mitten Extracts, a leading concentrates brand producing premium vapes and edibles in Michigan. Both brands can be found at all Cloud Cannabis locations as well as in key retail players throughout the Michigan market.
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Cannabis Community College Launches Cannabis Essentials 5 Course Bundle and we speak with Christi McAdams, Christi McAdams, CEO of Highlite Staffing and Chairman of Cannabis Community College.
The five-course bundle runs $270 and students and course graduates also have access to their online community, various clubs such as the Global Cannabis Industry Networking Group, and live educational webinars. They can also participate in the Cannabis Intern Project, which helps place students at licensed facilities across the U.S.
According to the CCC website, the courses cover compliance certifications in all 40 states that have legalized cannabis for either adult or medical use. The 5 Course Essentials Bundle, the curriculum offers a 360-degree view of the cannabis life cycle, equipping students with the skills they need to succeed in their cannabis career paths.
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Helps Cannabis Industry Retailers and Brands we speak with the CEO of Birchmount Network, Alex Barseghian about
their Gift Card Programs and Convenient Payment Solutions.
Founded by gift card industry veterans, Birchmount Network is the market-leading gift card platform for the cannabis industry, leveraging more than 100 years of collective experience developing successful gift card programs for iconic retail companie
Birchmount Network provides turnkey, end-to-end gift card solutions, promotional marketing, management and operations services to more than 800 dispensaries in the United States and Canada, including: physical and reloadable gift cards with seamless POS integration, loyalty programs, new digital eCard solutions and support for holistic program management as well as accounting and compliance.
Technology Partnerships for Easy, End-to-End Solutions
Birchmount Network is integrated with top technology and payment providers, empowering retailers to seamlessly scale and manage their businesses:
· Integrated with a growing network of POS providers like Greenline and Cova to easily integrate gift card options into existing product offerings
· Partnered with Alpine IQ to support loyalty programs to facilitate points redemption for gift cards
· Spence Labs enables eGift Card purchases via electronic fund transfer for our US clients through a branded E-Commerce platform
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The Course of Cannabis Education and Training as we speak with Lisa Black, the Head of Education and Training for Insa.
We speak about her article in Benzinga where she wrote: Cannabis education is essential to understanding the constantly evolving products in this burgeoning industry. For consumers, workers, and policymakers, understanding about this product is crucial, and unfortunately, a great deal of misinformation still exists.
Unlike other consumer packaged goods, cannabis products have the potential to change the user’s body chemistry. Some people may think it’s all vape pens, joints, and flower, but what is available goes far beyond that.
Born and raised in Wareham, Massachusetts, she is responsible for managing both internal cannabis trainings, as well as community education and outreach events for Insa. She is endlessly enthusiastic about all aspects of cannabis, whether it’s product innovation or a new discovery in cannabis science. In her five years in the industry, she has held frequent educational events, using her knowledge to help hundreds of people on their cannabis journeys. She has been featured in articles on cannabis educational websites like Leafly and Benzinga. When not talking about cannabis, she loves to paint, go for nature walks with her daughter, and play cooperative board games with her husband.
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We talk about Cannabis Sustainability in California with A Golden State with Nishant Reddy, Co-Founder of Satya Capital and A Golden State.
Nishant Reddy drew on his decade of experience in investment banking and private equity on Wall Street to build a cannabis company from the ground up that would practice the business and social principles he most admired in other companies. He created Satya Capital (Satya is actually a Sanskrit word that translates to truth and honesty), a cannabis-focused venture fund that owns and operates successful cannabis businesses with plans to truly legitimize the industry. But it’s his unwavering focus on sustainability and social justice that set this company apart.
His premier brand, A Golden State, California’s most coveted luxury brand, is the first carbon-neutral growing operation in California. The plants are watered with snow melt, the cultivation process is completely hydroelectric, and packaging is made from recycled material from specially designated forests. Being a leader in sustainability and modeling these business practices for other companies is his priority.
The company is also minority owned with a huge focus on social justice to support immigrants and BIPOC individuals employed in the industry and advocates for human rights issues through partnerships with the ACLU and other philanthropy initiatives.
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Chinese Medicine and Master Herbalist Crosses Over to Cannabis and CBD as we hear from Dr. Jenelle Kim, Founder and Formulator of JBK Wellness Labs..
Dr. Kim is likely the formulator behind some of the brands that you love! Dr. Kim is a doctor of Chinese medicine and master herbalist, she studied alongside some of the most profound doctors in Asia. Her proprietary formulations have been passed down from her family lineage and she is now the custodian, the first female in her family to do so. She has made it her life's mission to educate people about the benefits of natural products by explaining that our bodies work in synch with natural products versus synthetic ingredients. She was approached in 2012 to formulate one of the first CBD tinctures, reluctant at first because she wanted to make sure that these products were being used for the right purpose, which they were.
She formulated CBD that was part of the first rounds of research in discovering that cannabis helped children suffering from seizures. Incorporating herbs in the formulation process with cannabis which is 1 of 50 fundamental herbs in Chinese medicine creates a more bioavailable product for the body. This is something that isn't really discussed or known and I would love to connect with you about a story around this topic.
JBK Wellness Labs is also opening their white label division which will give smaller companies the opportunities to have access to her herbal formulations. Prior to now JBK Wellness Labs was only working with large brands that needed high volume units and the fact that they are opening their lab to a larger audience is something they never thought they would do but as Dr. Kim's goal is to share the benefits of natural products and herbal formulation with as many people as possible.
Dr. Kim and JBK Wellness Labs were also the first to create a luxury CBD skincare line, Cannabis Beauty Defined which was launch on 2013 at CosmoProf North America.
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Hear about Excelsior's Cannabis Control Program Helping Identify Employer Needs as we learn from Gretchen Schmidt, Faculty Program Director Criminal Justice and Cannabis Control at Excelsior University.
Gretchen is an attorney who is well-versed in the regulatory side of the cannabis industry. Consulting with industry experts, she helped to build the curriculum for Excelsior's Cannabis Control certificate.
We learn about their Graduate Certificate in Cannabis Control program, offering an unique interdisciplinary approach preparing students to converse with policymakers, industry leaders, proprietors, and other stakeholders across the many professions that the cannabis industry touches. All while developing your critical thinking skills and deepening your knowledge base to understanding the impact of cannabis legalization in our communities, states, and nation.
We learn the latest findings on When Consumers Choose Cannabis and CBD with Carmen Brace, Chief Data Evangelist, Aclara.
Aclara Research, an emerging cannabis and wellness trends consulting firm, released the results of a year-long study examining cannabis and CBD usage habits among consumers. The company partnered with Ipsos, a global research and polling company to deliver a syndicated segmentation study of 1,000 consumers to capture the role of cannabis and CBD in Americans’ evolving approach to mental and physical well-being.
Aclara then continued the study independently to develop the “Cannabis Occasion Diaries” - the first longitudinal study of 3,000 people capturing over 10,0000 occasions to quantify the full spectrum of how, why, when and where cannabis and CBD are chosen, and what products they are replacing. The “Occasion Diaries” are the first and only body of diary-based cannabis insights spanning wellness, social and health occasions, with future implications for traditional consumer goods, cannabis, and healthcare manufacturers.
The syndicated study and “Occasion Diaries” provide CPG, cannabis and healthcare companies an opportunity to examine why consumers choose non-traditional products to improve wellness across occasions and need states.
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Grassroots Marketing speaks with Amber Craig, Chief Merchandising Officer at FOUR20 and how they are Approaching Cannabis in a Socially Responsible Manner.
Amber Craig has over 20 years of experience in the media and journalism industry. Prior to working at FOUR20, Amber ran a marketing company, working with over 100 companies on brand strategy. She has worked extensively in real estate and is a Co-Founder and Board Chair of an Alberta-based charity as well. Amber started working with 420 Clinic in 2013 as a marketing consultant and In September 2017, she joined the company full-time as the VP of Marketing. In 2020, she was promoted to Chief Marketing Officer.
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Learn about Esports Athletes Using CBD for Joint and Muscle Pain as we speak with John Vuckovich, co-founder of AmourCBD.
Many Esports athletes tend to experience back pain, tennis elbow, muscle weakness, and stress. 4 out of every 10 esports athletes complain about joint and muscle pain. 3 out of every 10 athletes also report back pain.
AmourCBD was one of the first CBD companies to get FDA registration on their products. AmourCBD offers gummies, tinctures, and creams that will
- Helps you keep calm and relaxed
- Reduces stress & anxiety while playing
- It helps heal common injuries such as tennis elbow
- Can help boost cognitive performance
Amour CBD is at the forefront of medical-grade, 100% THC free CBD products including:
- Advanced CBD cream, the only CBD cream available today that is manufactured in a FDA-registered facility and absorbs quickly to deliver 200mg of the highest quality broad-spectrum CBD into joints and muscles.
- Soft Gel Capsules with 25mg of water-soluble hemp oil along with naturally present terpenes in an easy-to-swallow, tasteless form, all natural
- Natural fruit-flavored CBD Gummies, 10mg of broad-spectrum CBD with all-natural coloring and fruit flavors of lemon, grape, and orange with no artificial sweeteners or THC
- CBD Tinctures, available in two dosages -- 500mg CBD or 1500mg CBD
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Grassroots Marketing speaks with Jane (CEO) and David Sandelman (CMO) of Cannatrol, the disruptive innovator in precision cannabis drying and curing systems about their new patent.
“Cannatrol’s patented technology takes the guesswork out of cannabis drying and curing to the benefit of growers, processors and end-users,” said David Sandelman, Chief Engineer at Cannatrol and a serial technology innovator. “Cannatrol eliminates the risk of over-drying. The precise environmental control overcomes the challenge of processing in all types of environments including moist coastal air and dry mountain climates. The Cannatrol System addresses the poor quality, and low profitability often found in the cannabis finishing process and replaces it with precise environmental control, proven science, and plug and play technology.”
Drying, curing, and storing ready-to-market legal cannabis is plagued by over-drying, inconsistent quality, waste, mold, sub-optimal profitability, and an overall inconsistent consumer experience. Over-drying results in significant declines in production revenue, while controlled, proper post-harvest management can boost margins by as much as 5 percent.
The Cannatrol™ Dry/Cure system provides a controlled, repeatable, chemical- and heat-free drying and curing solution, resulting in superior terpene retention, consistent-quality, visually appealing cannabis products for all regulated medical and recreational applications. The Cannatrol system helps producers deliver a premium product, highly differentiated from competitors.
Since launching in the cannabis market in 2019, more than 1,500 Cannatrol commercial and individual user units are in operation in 48 US states and 8 countries.
VT Dry & Cure Technologies, Inc., owners of Cannatrol and the Vaportrol® Technology, now hold one patent, one allowed patent awaiting publication, and one additional patent underway for its drying and curing processes and products. International applications also are in-process in the EU, New Zealand and Australia.
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Cannabis Pardons Expungement Panel From The 5th Annual Cannabis Opportunities Conference’s 3rd Annual Black Cannabis Week powered by the Diasporic Alliance for Cannabis Opportunities.
Governor Tom Wolf and Lieutenant Governor John Fetterman recently announced a deadline of September 30, 2022 for those applying for a pardon for a select minor, non-violent marijuana criminal conviction as part of a one-time expedited process through the Pennsylvania Board of Pardons.
So far, more than 1,600 people have already applied for a pardon through the PA Marijuana Pardon Project. Here to discuss the progress of this project are Luis Gonzalez, Celeste Trusty, the Lieutenant Governor of Pennsylvania and 2022 Gubernatorial Candidate John Fetterman….and the moderator of the panel, Pennsylvania State Senator Sharif Street.
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Cannabis Policy Forum from The 5th Annual Cannabis Opportunities Conference’s 3rd Annual Black Cannabis Week powered by the Diasporic Alliance for Cannabis Opportunities.
A panel of prominent political leaders present our Cannabis Policy Forum, where they discuss ending cannabis prohibition at the State and Federal level and the prioritization of Social Equity and Expungement.
Scheduled Panelists were:
Jordan Harris
Darisha Parker
Chris Rabb
Derek Green
United States Senator Cory Booker…and the moderator of the panel, Pennsylvania State Senator Sharif Street.
The Cannabis Opportunities Conference promotes awareness of educational, wellness and economic opportunities throughout the diaspora, to create a healthy and equalized cannabis community.
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We speak with the author of Don't Let It Smoke You: How to Create a Nontoxic Relationship with Cannabis, Tarris Batiste.
Tarris Batiste explains: "I'm originally from Irvine, California but I was born and bred in Cartersville, Georgia. My life has always revolved around sports. However, throughout my journey I always knew I wanted more. Shortly after my professional football career ended, I transitioned into searching for opportunities of significance.
Unknowingly I had found my entrepreneurial side and began to use my story to build something I believed could help others. Throughout my time in athletics I battled with smoking which inspired me to write about finding balance during my journey of growth. My story is a cautionary tale turned into a system that I believe can give a different perspective to allow others to learn the power of conquering struggles at a steady pace.
The legalization of cannabis has seen a spike in recent years and luckily for me it coincides with my personal story and is the subject of my first, original book called “Don’t Let it Smoke You.” This being my first book I wanted to tell my story while addressing the “weed wave” that is already taking over the world. The book is divided into two parts. Part One tells of my childhood, how I started smoking, and my sports career. Part Two is the science and health facts of the cannabis industry, the future of legalization, and a system to improve.
I have managed to overcome the pitfalls others weren’t able to. I've seen friends turn to another life while treating cannabis as their number one priority. I don't believe in telling people how to think, but simply providing them with tools to have the ability to do so.
I describe my struggle with playing football in a small town, learning differently, and marching to the beat of my own drum. I was in the spotlight a majority of my life, all while I continued to smoke heavily. I’ve realized how smoking affects me personally, as well as those close to me. The consistent behaviors had become more harmful than helpful.
The smoke didn’t clear for me until I brought my private life into the public. That's when the impact revealed itself. Those around me thought I had it all together because of my degrees and my NFL opportunities. I felt like a misfit being a jock for most of my life and wanting to pursue different business ventures while most told me I should stick to my physical talent.
I researched as much as I could and interviewed people/organizations from the pro cannabis lifestyle to those opposing sides. The unifying factor is money. I explored the slight economic enhancements from the greed of pharmaceutical companies to what it takes to grow yourself. I aim to inform my audience of the stipulations of using cannabis in a positive way but not allowing the negative aspects of smoking rule their life while also promoting free choice.
“Don’t Let it Smoke You” is my life, it shows some of my most memorable experiences that shaped me into the man I am today. I want this book to offer people a new opportunity and new perspective.
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The Bubby in Bubby’s Finest Cannabis Revealed as we speak with Founder of Bubby’s Finest Cannabis .
Bubby’s Finest: A lifestyle cannabis brand founded by Adam Zats in 2019. The brand was inspired by Adams’ mother, Helene, who recently passed away from lung cancer.
In Helene’s last few months of life, she took to cannabis to help relieve her pain associated with the grueling radiation and chemo treatments she was undergoing due to her cancer diagnosis.
A percentage of proceeds from sales will go directly to The Lung Cancer Research Foundation Of New York to help fund lung cancer research.
The brand's mission is to help relieve pain for all who need it to make the world happier and healthier.
Zats has been infatuated with the cannabis industry since he was a young adult studying in California for university where medical cannabis was legal at the time. While spending time in California, Adam took to the cannabis industry for work and it quickly became his passion.
Bubby’s Finest came to fruition in 2019. The name Bubby’s Finest is inspired by Zats’s late grandmother and mother, both of whom were called “Bubby”, which is the Yiddish word for “grandmother”. Adam’s mother was unfortunately taken from his family too soon at the age of 59 by Stage IV Lung Cancer in 2020. While the cancer was aggressive and a tough fight, cannabis brought smiles and relief to Zats’s mother during this time. As an ode to his mother and grandmother, Bubby’s Finest Cannabis was born.
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Lorenzo was a business analyst for Fortune 100 corporations, is now Co-founder & Director at a mental health facility, and VP of a vocational college. He’s a phenomenal thought leader within the black community and across all demographics of the region.
He’s driven by his sincere focus on the dire state of Camden, NJ, and works to improve the lives of those living there, who he says are dear to his heart— the underprivileged, jobless, unskilled, and those needing mental healthcare.
Lorenzo McFadden is a 20-year veteran community leader and human services advocate who co-founded two New Jersey-based services organizations. An alumnus of Morehouse College with Fortune 100 experience, McFadden’s impactful programming has played an integral role in helping local school systems provide subsidized and grant-sponsored mental health services.
In addition to serving as Director of Operations at The Thrive Network, McFadden has also led American Training Center to the only federally approved apprenticeship program for certified medical assistants in South Jersey. American Training Center has also been awarded PACE, GAINS, and Upskills grants from the NJ Department of Labor. In partnership with The Thrive Network, they have trained and certified over 1000 workers in NJ in Mental Health First Aid.
Lorenzo McFadden is also a member of the Human Services Advisory Council for Cape May county and a Board of Trustee member of the Community Planning and Advocacy Council.
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Chase Hudson as a founder and CEO of HempLucid, with over 2000 stores in the USA. Hemplucid is dedicated to providing lucid information and products to help people understand and experience the benefits of the hemp plant in their lives. Chase has become intimately familiar with psychedelic therapy and has offered ketamine therapy through the insurance plan of his many employees. He co-produced Lamar Odom: Reborn alongside Zappy Zapolin and Kaia Roman.
Chase Hudson and his company, in partnership with Numinus' Utah clinics, Cedar Psychiatry, recently finished a pilot of its Corporate Ketamine Assisted Psychotherapy (KAP) program.
HempLucid’s ketamine-infusion pilot program started in 2019 with executive leadership participation, including Hudson. In 2022, HempLucid, which now covers the full cost of ketamine infusions for employees, formalized the offering as a healthcare benefit through a partnership with Canadian firm, Numinus Wellness.
The employee benefit ensures access to KAP to any employee with a mental health diagnosis. Traditional therapy is covered through HempLucid’s existing health care plan, and HempLucid continues to cover ketamine infusions. The combination of traditional therapy and ketamine infusions is the medical therapy known as KAP.
HempLucid’s corporate wellness program also includes holistic approaches including massage, cryotherapy, hypobaric chambers, float tanks, and weekly team-building events.
For a bit of background, Chase Hudson’s advocacy of psychedelic-assisted therapies was cemented as a co-producer of Reborn, which chronicles Lamar Odom’s use of psychedelic-assisted therapies during his recovery from drug addiction.
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With softgels leading the way in popularity amongst consumers, pharmaceutical and nutritional supplement industries look for education, proven market performance, custom formulations, and competitive pricing from manufacturers.
Vantage Hemp Co., a pharmaceutical-grade CBD producer and manufacturer, adds softgel capabilities to its expanding portfolio that already consists of tinctures, capsules, tablets, and more. Increased white label formats come in response to meeting client and consumer demands. With a complex process that requires specialized equipment and training, supplement industries find convenience and comfortability in working with established contract manufacturers.
The question becomes: How do I choose the right manufacturer? Compliance with the highest global manufacturing standards uniquely positions companies like Vantage to enable and ensure commercial success.
Grassroots Marketing showcases St John Brewers, the makers of Cool Out Delta 8 Infused Sparkling Seltzer.
Delta-8 infused beverages are debuting across the country as D8, a cannabinoid that exists naturally in hemp, increases in popularity. Long time beverage industry professionals are staying ahead of this trend with Cool Out Delta 8 infused sparkling seltzer.
From the founders of St. John Brewers, Chirag Vyas and Kevin Chipman introduce Kind Grade, LLC and Cool Out Delta 8 infused sparkling seltzer. The brand is available online at DrinkCoolOut.com and is expanding distribution in states where D8 is sold. D8 is currently available where adult-use cannabis has yet to legalize, such as Florida, Texas, and Georgia.
Sales of CBD drinks (federally legal as CBD is derived from hemp just as D8 is) are expected to hit $2.5 billion by 2025. THC-infused beverages will account for $1 billion even with hugely restrictive markets in U.S. by 2025, according to Brightfield Group.
Designed to be enjoyed socially or solo, Cool Out eases the mind and body while keeping the head clear tomorrow. An alcohol-free beverage alternative, Cool Out contains zero sugar, zero carbs, zero calories, is gluten free, and sourced from Non-GMO organic hemp.
“We want to bring hemp-based drinks more into the American beverage culture with an approachable, quality seltzer for regular cannabis users as well as for novices looking to try and enjoy,” explained Vyas.
Each 12 ounce can of the initial release of Cool Out contains 10 mg of Delta 8 in one of three flavors: Citrus, Tropical or Berry.
Crafted from the highest-quality ingredients consumers expect from Vyas and Chipman,
Cool Out D8 seltzer is derived from non-GMO hemp grown on certified organic farms in the US. The bioavailability of Cool Out’s water-soluble nanotechnology allows the D8 to absorb quickly into the body providing a faster onset and state of relaxation than consuming other edible cannabinoid products.
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We talk about Cannabis Home Furnishings with Flowers of Pot with Adrienne Uthe (CEO and Founder) and Eric Burleigh (Co-Owner).
Flowers of Pot has reshaped the home furnishing space with cannabis potted plants. This women-led business creates opportunities for gift giving that allows you to send statement pieces for family and friends.
The company’s line of potted silk cannabis plants is designed to spark conversation and bring style to any living room, bedroom, office, or dining area. More than a business that sells potted pot, Flowers of Pot hopes to spread a more altruistic message, encouraging people to stay inspired.
Adrienne is fiercely passionate about the untapped power of cannabis to change peoples’ lives for the better. “It’s always been my mission to connect the cannabis industry to the rest of the world,” says Adrienne. “I’m laser-focused on preserving the integrity of the plant and all of the wisdom that comes with it but also adapting and taking advice from other, more established industries. My aim with Flowers of Pot is connecting the cannabis and home décor trends – if you’re enriching your space with a faux plant, why not have it be cannabis? We’re giving people a thoughtful way to show that they’re an innovator, they support new ideas, and they’re inspired on their path.”
Adrienne is a seasoned consultant and cannabis executive. Until April of 2020, she served as Vice President of Sales and Marketing at the National Association of Cannabis Businesses (NACB). There she directed development, strategy, and execution to help licensed cannabis businesses thrive in the emerging industry. Adrienne left the group to start Kronus Communications, a full-service communications and consulting firm focused on shaping messages, building brands, and educating the public about emerging issues and trending narratives. After assembling a strong virtual team that includes her husband, Eric Burleigh, an experienced entrepreneur and consultant himself, Adrienne began directing product development, government affairs and PR initiatives around cannabis products and issues. As many cannabis-related businesses traverse through the misconceptions, Adrienne and the Kronus team help control and shape narratives to help debunk misinformation around cannabis usage.
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Will California Explore Interstate Commerce for Cannabis? We ask that to Jigar Patel, Co-Founder and CEO of NorCal Cannabis Company.Jigar Patel, Co-Founder and Co-CEO of NorCal Cannabis, was drawn to the cannabis industry by his love for the plant and its limitless potential over 20 years ago, and has since become a key player in California’s explosive legal market. In leveraging his extensive knowledge of the history and culture of California's cannabis landscape, he has modernized the business practices of a formerly prohibited industry and facilitated the development of one of the most compliant, efficient cannabis operations in California’s history.
He has seen the company from inception to its current state and managed a strategic pivot from a high growth revenue company to one emphasizing profit margin while still maintaining sustainable growth. Jigar’s passion for the industry shows not just in the numbers, but also through his work in combating the negative stigma around the industry and fighting for social justice. While he also continues to own and operate his own winery, Jigar Wines, his goal is to leverage his position in California’s market to bring cannabis, its culture, and NorCal’s innovative operational practices to the world.
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Grassroots Marketing showcases California Cannabis Flower Testing with Myron Ronay, Co-founder and CEO of BelCosta Labs.
Myron Ronay is the Co-founder and CEO of BelCosta Labs. Myron founded the lab in 2017, with the mission of providing the highest quality, dependable, and timely cannabis testing and analytical services. He has played a vital role in implementing the lab's testing methodology and service offerings, helping BelCosta become one of the most trusted names in lab testing for the cannabis industry and the leading lab for all California cannabis flower testing.
Before founding BelCosta, Myron was Vice President of Business Development for Echo Global Logistics where he managed 200 sales executives, negotiated and sold multi-year multi-million-dollar contracts, and grew the West Coast enterprise business unit from zero to $50mm in 4 years. Myron was integrally involved in Echo’s acquisition strategy, and he led the integration of numerous business units.
Myron has extensive supply chain management experience, including operations, business development, and acquisition integration, and is also a licensed attorney in the state of California.
How Cannabis Complements The Meditative Practice of Yoga as we hear from Hanna Brand, Co-Founder at Autumn Brands.
Hanna Brand is CSO, who serves as the face of Autumn Days, a hybrid of a customer appreciation and education event that is typically held at a dispensary, where she shares her vast knowledge on the specifics of cannabis and general agriculture. On the farm, Hanna oversees the 20-person harvesting and packaging department, and she manages the branding and the post-harvest bulk of privately held and entirely self-funded Autumn Brands.
100% women owned and a sixth-generation family farming operation known for its uniquely hands-on, artisanal methods, Autumn Brands is committed to helping customers understand how to safely enjoy the healing benefits of cannabis, including its power to enhance and deepen yoga practice.
A rich historical record dating back thousands of years suggests yogis have enhanced their practice with cannabis for generations. In the Hindu tradition, Shiva is known as a patron god of yoga and marijuana, gifting cannabis to mankind as a spiritual opportunity. According to NPR, THC is thought to relax the body and cleanse the mind of earthly worries and desires, empowering the user to establish a clearer connection with the spiritual world. This mental reset is the reason many believe marijuana is the perfect complement to the meditative practice of yoga.
Cannabis is often prized for its ability to calm the mind, reduce anxiety, inflammation, and bodily aches and pains. Many yogis believe it can also enhance the mind-body connection - one of the central purposes of the practice and one of Autumn Brands’ core values.
Autumn Brands is thrilled to announce their premium smalls flower, using only the highest quality and all natural cannabis has to offer.
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Lantern, a leading on-demand cannabis e-commerce marketplace and home delivery platform, who as of today has officially launched its fifth social equity incubator program, The New York Cannabis Project. Akele Parnell, Head of Equity Partnerships at Lantern fills us in.
This incubator provides New York’s social equity entrepreneurs with the skills, knowledge, and resources needed to succeed and become leaders in the emerging New York cannabis industry.
The New York Cannabis Project has also collaborated with the Bronx Defenders and The Bronx Community Foundation to support the launch of The Bronx Cannabis Hub, advocated for by Senator Chuck Schumer. The hub will provide New Yorkers with information about economic opportunities in the cannabis industry and tools to navigate the application and licensing process.
How CBD Can Enhance Your Fitness Routine with Amanda Goetz, Co-Founder and CEO of House of Wise and Ariel Belgrave, Health Coach, CEO, Gym Hooky, and ACE Trainer.
They discuss how CBD may be the ingredient your fitness routine needs, to push through physical boundaries, shorten recovery times, and amp up energy levels.
Amanda Goetz is the Founder & CEO of House of Wise, the CBD and personal wellness brand empowering women to give more purposeful intention of their routines so they can take control of their lives.
After realizing the potential of CBD in her own life, Amanda made it her mission to source, develop and provide products to other women that were reliable, trusted and high-quality. Simultaneously, Amanda is focused on being a leader and advocate to break down the stigmas surrounding CBD. Through community and high-quality CBD products, Amanda and House of Wise are empowering women to control of their sleep, stress, strength, sex and wealth.
Ariel Belgrave is a certified health coach, ACE personal trainer, sponsored Under Armour athlete, and the CEO of Gym Hooky, a wellness brand focused on helping busy women achieve their wellness goals. Ariel is an advisor and in-house strength and fitness expert for House of Wise. Through her signature approach The L.E.A.N Method, she's helped thousands of women around the world adopt simple and sustainable healthy habits through home workouts, flexible eating routines, and more.
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We learn about Rokin and Their Advanced Vaping Products for Oil and Concentrates with their CEO Daryl Bauer on Grassroots Marketing.
With nuclear engineer Alex Bauer, at the helm of product development, Rokin maintains its position at the forefront of vaping technology. The Rokin Dial is not only the newest and most advanced addition to the Rokin oil vaporizer line, but also the most advanced portable vapes anywhere. The Dial has the most voltage settings of any portable vaporizer on the market with a shocking 21 different settings! Each setting works to give your customers complete control over their vaping experience. Furthermore, the Dial’s portable size let consumers take it anywhere.
“Our technological edge means consumers get the custom vaping experience they want at a price that doesn’t break the bank,” CEO Daryl Bauer, Rokin Vapes. “Big clouds, tiny hits or anything in between—it’s all possible on one device with Rokin’s new Dial.
The Dial features auto draw technology, which eliminates the need for an on/off button. This means customers can vape without the worry of turning the vape on/off and draining the battery. Consumers just screw the cartridge into the advanced 510 threaded connection to form a secure connection and inhale to activate the Dial. The secure cartridge connection technology is unlike any other vape and ensures cartridges make a solid connection every time. The Dial also includes short circuit protection for customer safety. The Dial comes in Matte Black, Titanium, Light Blue, and Rokin Red.
Rokin also offers consume its discreet Mini Tank. This Rokin portable oil vaporizer is small enough for consumers to take anywhere. At less than 2” high and 1” wide, it is the smallest oil 510 vape battery on the market and fits in the palm of your hand! The spring loaded 510 thread connection ensures a secure connection with any cartridge on the market, including Rokin’s EASY FILL oil cartridge. The Mini Tank comes in Matte Black as well as Titanium, Light Blue, Bright Purple, Bright Green and Rokin Red.
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Outlaw Country Singer-Songwriter Beau Nair Gets BEAUDACIOUS as we speak with Beau about his sophomore album BEAUDACIOUS.
After years on the road crisscrossing the United States playing Honky Tonks, saloons, pool halls, and trailer parks alike, prolific outlaw country singer-songwriter Beau Nair recently released his debut album Truth Or Nair and is following up with his sophomore album BEAUDACIOUS. This new album follows the success of his music videos for singles “I’m So Hard” and “Funk You” off his previous album. The later of the two videos was directed by legendary director Kii Arens who has worked with artists like, Chuck Berry, AC/DC, Paul McCartney and more! Now Beau is ready to release more new music to his adoring fans with his latest release BEAUDACIOUS. This is the second album release from Beau in the last couple months with plans to release an album a month into the new year.
Beau Nair is not your run of the mill Country artist. At an early age he mastered the bass guitar and decided that he was going to bring something to country music that it had always sorely lacked: FUNK. In marrying the two genres,
Beau Nair created Funktry, a style to unify his sweet melodies and saucy lyrics with a groove so deep it'll leave marks on your sphincter. No better is that uniquely Beau Nair Funktry heard than on his debut album Truth Or Nair as well as his latest release BEAUDACIOUS.
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Desert Harvest Studies Using Aloe Vera To Treat Interstitial Cystitis. CEO Heather Florio first discovered the connection between IC and aloe vera and fills us in.
Upwards of 8 million women suffer from interstitial cystitis (IC), a chronic bladder condition that can be extremely painful and debilitating and is typically treated with one prescription medication that not only provides little relief to many women but also causes hair loss. And since symptoms are similar to a UTI most people’s IC is never diagnosed.
A study currently under way at the McGill University Research Center for Cannabis is examining that question for the treatment of interstitial cystitis (IC). The focus of the study is the first product that combines an aloe vera product clinically proven to relieve IC symptoms with CBD to increase absorption of the aloe vera capsules in the bloodstream. Early results show the product, developed by nutritional supplement company Desert Harvest, yields significant reduction in pain symptoms – suggesting an impact on multiple sites along the pain transmission pathway. This product will be the second from Desert Harvest that has been clinically proven to reduce bladder pain.
Desert Harvest CEO, Heather Florio first discovered the connection between IC and aloe vera in an effort to help a relative suffering from the condition, and women who have successfully used aloe vera capsules to treat their IC.
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Extract Labs Earns USDA Organic Inspection and Leaping Bunny Certification. We learn about the honorable distinction with Craig Henderson, CEO and founder of Extract Labs.
Extract Labs, a leading full-service CBD extraction laboratory and retailer, today announced that the company not only passed the rigorous USDA Organic Inspection but also received the prestigious Leaping Bunny Certification, which is an internationally recognized certification program that enables consumers to identify products that aren’t tested on animals.
These honors are a testament to Extract Labs’ commitment to creating high-quality products, as well as their dedication to consumer transparency.
Craig Henderson is the founder and CEO of Boulder, CO-based Extract Labs, and one of the country’s top experts on CO2 extraction, cannabis, and CBD. Under his leadership, Extract Labs offers a proprietary line of boutique industrial hemp-based products, and serves as a one-stop resource for all things CBD.
Before founding Extract Labs, Henderson was the Senior Sales Engineer for Apeks Supercritical - an Ohio-based CO2 extraction technology industry leader. There, he performed technical sales, and managed all training and service on Apeks’ extraction systems – both domestically and internationally. He also conducted cannabis-related research and development, and taught classes specifically on advanced CO2 extraction and processing techniques.
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Jai Kensey fills us in on the latest with the Good Green Grant program - a social equity initiative providing unrestricted funding to 501(c)3 nonprofits.The program is focused on creating opportunity and change in three key areas: education, employment, and expungement. The program is accepting new grant applications until Friday, August 19, 2022.
The Good Green Grant program was started in 2021 to recreate opportunity and demand social equity for the Black and Brown communities disproportionately affected by the War on Drugs.
Good Green offers unrestricted funding to 501(c)3 nonprofits supporting underserved communities by creating opportunity and change in three key areas: education, employment, and expungement. Applicants should support activities in: IL, MA, NJ, MD, PA, VA, OH, MN, NY, FL, NV, CT and RI. For more information and to apply go to www.good.green.
Launched in 2021, Good Green has awarded more than $500,000 in grant money to eight impactful organizations including Growing Home (Chicago), Greyston Foundation (NY), and Why Not Prosper (Philadelphia). See all grant recipients here.
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Melanie Kossan joins us on Grassroots Marketing to tell us about Stillwater Hemp, a Montana-based Organic health and CBD company. A lifelong entrepreneur and natural healthcare advocate, Melanie initially launched Stillwater Hemp to provide safe, 100% organic hemp products to her family and friends.
When she first began working with CBD, people in her area either didn’t know what it was, or they had serious misconceptions about it. It would have been easy to say “this market is not going to work for CBD”, but instead, she launched into education. Melanie created CBD School and for a year she would host events for the public to learn about CBD. Additionally, she would go on the largest radio station in the area each month to talk about CBD and answer questions from listeners, and ran informational ads on TV. It went a long way to create a marketing path for the product.
Today, Stillwater Hemp ships tinctures, topicals, edibles, and pet products to all 50 states, as well as allows other entrepreneurs to white-label their products to start their own CBD brand. Stillwater Hemp is about to launch their brand of vending machines that anyone can license and put in a high traffic area to create passive income or start up a side hustle.
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AB Lighting introduces us to their new line of LED Lights with Lower Wattages, a Full Spectrum and Continuous Run Times in the AB330 and AB660.Made for commercial vegetable growers, the AB330 and AB660 grow lights optimize power consumption for new greenhouse environments and as a 1:1 HPS replacement for greenhouse environments. Traditionally, greenhouses that are run on generated power need to be carefully monitored for power consumption. The AB330 and AB660 offer the maximum amount of light for the amount of power available to growers.
Mark Honeycutt, CEO of AB Lighting talk to Grassroots Marketing about how the AB330 and AB660 were designed to help vegetable growers reach higher yields by offering a lower wattage, full spectrum specifically designed for vegetables and continuous run times that vegetables need. Both lights feature the perfect combination of red and blue and can also be customized depending on grower needs. The full spectrum helps enhance the photosynthesis process and promotes the growth of vegetables. Additionally, the design of the AB330 and AB660 allows for ease and flexibility when it comes to installation.
Depending on the greenhouse environment, the AB330 has a PPF of 990 umol/s, 330W input power, standard 0-10V dimming and a lifespan of over 50,000 hours. For growers looking for more power, the AB660 has a PPF of 1980 umol/s, 660W input power, standard 0-10V dimming and a lifespan of over 50,000 hours. Both models come with a five-year warranty.
AB Lighting provides the best-in-class products when it comes to horticultural lighting. AB Lighting’s LED grow light fixtures are backed by science to help cannabis growers reach a higher yield for both indoor and greenhouse environments. Culminating over 30 years of research and development, 50+ tested spectrums, 100+ tested crops and 30+ fixture industrial designs, AB Lighting is bringing to market the best performing LED lights at the best value.
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Grassroots Marketing sits down with Rhett Jordan, Co-Founder and Chief Operations Officer of Native Roots and Greatest Hits Cannabis Co.
Rhett Jordan brings an elite level of vertical cannabis industry expertise rarely seen in the field to his role as Chief Operations Officer at Greatest Hits. With years of pioneering leadership experience in nearly all aspects of cannabis, Rhett has been able to strategically design and direct operations at Greatest Hits to ensure scalable functionality and support a thriving team.
Rhett’s operational vision—coupled with a deep understanding of the value of establishing relationships with his personnel and equipping them with tools for success—has been critical to his success in founding the Native Roots brand and building it into one of the largest cannabis dispensary chains in the world.
Rhett’s business and marketing acumen also extends to the music and promotions industry, where he has conceived, booked, and managed large-scale music and event productions.
Rhett loves to share his knowledge and advice regarding the industry itself, business, and health and wellbeing.
Discussion of Proactive Video Monitoring for Cannabis Growers and Dispensaries as Grassroots Marketing speaks with Justin Wilmas, President of Netwatch North America.
With the number of dispensaries on the rise nationwide, it's more critical than ever for cannabis businesses to be sufficiently protected, and Proactive Video Monitoring (PVM) is a solution to this concern in more ways than one.
While proactive security can benefit virtually any business in any industry, there are a few benefits unique to the cannabis industry that growers and dispensary owners should be aware of when selecting their security system. Here are a few examples of what PVM brings to the table.
Complying with Ever-Changing Regulations
In the cannabis industry, growers and dispensaries tend to face large amounts of scrutiny from local government and law enforcement regarding the legality of their business. As such, cannabis business owners must maintain their business according to the industry's ever-changing laws and regulations. PVM has the ability to monitor changing rules in each state to ensure that no laws are being broken on the premises through active monitoring of your facilities.
Protecting Your Business from Crime
Just like any other kind of business, PVM systems excel at monitoring any part of any building, be it indoors or outdoors. By stopping crime before it starts with real-time monitoring, smart analytics, and live audio voice-downs, PVM safeguards the perimeter of your facilities and deters criminals attempting to cause harm to your property.
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Grassroots Marketing discusses Empowering Women through Sexual Wellness with Felicia Hershenhorn, the Founder of Runi Inc.
Runi is Felicia’s newest and most personal endeavor. Felicia set out to empower women through sexual wellness. Runi is an intimate wellness company that celebrates pleasure as an essential component of human sexuality fundamental to overall health and wellbeing. Runi empowers people with the products and know-how to explore and express our deepest needs and desires because when it comes to getting what you want, Runi knows the pleasure is all mine. Felicia raised over $400,000 in funding in 48 hours to bring her vision to life. Based on her experience working with manufacturers, Felicia created a
prototype and formulated Play Primer arousal serum.
Play Primer, by Runi, is a flavorless, not sticky, non-GMO, vegan, and gluten-free water-based arousal serum with only 6 ingredients: Aloe Vera Gel, CBD Isolate, Hyaluronic Acid, Vitamin E, Cordyceps Mushroom Extract, and Shiitake Mushroom Extract. The natural lubricant is clinically studied technology, naturally processed, with no added chemicals, 100% plant-based, made in the USA, safe for consumption, latex-free, and does not contain any glycerin, parabens, or mineral oils, hormones, or alcohols.
Runi has partnered with Plan International and will donate a portion of their profits to support the ground-breaking program ‘Because I Am a Girl’ committed to enabling access to quality sexual health services and education, for women and girls in more than 75 countries. This partnership will not only improve the daily lives of women and girls but also advance their position and value in society, unleashing their inherent power and potential to champion agency and equality.
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Curio Wellness Combines Medical Cannabis with Trusted Healthcare. We learn more about this vertically integrated medical cannabis company and trusted healthcare partner with CEO Michael Bronfein.The Parent Company, a leading consumer-focused California cannabis company, announced today it has entered into an exclusive brand licensing and cultivation and production agreement with Curio Wellness to bring TPCO’s brands to Maryland. This is the first state expansion of the Company’s portfolio beyond California.
Michael is a highly effective business executive with a track record of creating businesses of scale and market leadership focused on innovation, competitive advantage, and best in class operating metrics in healthcare services, healthcare technologies, health care products, software, and distribution. A true visionary, Michael is known for assembling highly effective management teams that result in market-leading, high-growth organizations with clear brand propositions and strong financial returns.
Michael has founded, co-founded, invested in, and rapidly grown a number of leading healthcare service companies, including NeighborCare, Remedi SeniorCare, Sterling Partners, and Curio Wellness. Michael was awarded the Ernst & Young Entrepreneur of the Year award in 1994 for his development of the NeighborCare business model and brand. Prior to founding NeighborCare, he led commercial finance lending for Signet Bank.
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Discussion of Cannabis-focused AI and the Jiko Automated Pre-roll Infusion Robot with serial entrepreneur Nohtal Partansky, Co-Founder and CEO of Sorting Robotics.Nohtal is also the Co-Founder and CEO of Rise Co-Packing, the premier automation-first co-packer for trimming, pre-rolls, & turn-key cannabis brand needs, and Inventor of Jiko Joints, the first robotically infused badder cannabis pre-rolls currently available in 15 dispensaries across California.
Nohtal Partansky, Co-Founder and CEO of Sorting Robotics, an industrial cannabis-focused AI and computer vision technologies company, is a serial entrepreneur and former NASA-JPL engineer. During his time at NASA-JPL, Nohtal was assigned to a project called the Mars Oxygen In Situ Resource Utilization Experiment (MOXIE), and the mission to develop a device that can take in the atmosphere of Mars and produce oxygen for people to breathe was successfully accomplished. After leaving NASA-JPL, Nohtal immediately founded Sorting Robotics with his two co-founders, Cassio Dos Santos Jr. and Sean Lawlor.
In 4 short years, Nohtal has led Sorting Robotics in building new innovative equipment for cannabis manufacturers and vertically integrated brands. While building Sorting Robotics, Nohtal witnessed first hand how the lack of automation in the cannabis industry creates inefficiencies that degrade the smooth operation of the value chain and diminish profit margins. Today, Sorting Robotics is solving those problems with AI-driven machines deployed across multiple states and in Canada.
Nohtal is also the Co-Founder and CEO of Rise Co-Packing, the premier automation-first co-packer for trimming, pre-rolls, & turn-key cannabis brand needs, and Inventor of Jiko Joints, the first robotically infused badder cannabis pre-rolls currently available in 15 dispensaries across California.
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Grassroots Marketing welcomes aboard Brian Geddes, the Vice President of Sales at Jane Technologies, the leading cannabis eCommerce platform.
Brian is a lifelong advocate for the plant and its unlimited potential to heal patients and enrich lives, and he believes that facilitating access to cannabis via technology is an efficient way to effect positive change.
Brian leans on his experience in finance (with an emphasis in underwriting creditworthiness of retail tenants) and the beer industry in order to inform retail and brand conversations in his current role.
Brian also hosts Canndid, a podcast that focuses on the personal journeys of entrepreneurs in the cannabis industry.
Grassroots Marketing discusses the Future Of Cannabis Sales And Marketing with Petalfast CEO Jason Vegotsky.Petalfast Inc., a first-of-its-kind full spectrum sales and marketing agency for the cannabis industry. Petalfast helps cannabis brands achieve rapid growth via its go-to-market accelerator program in California, and through agency services available to brands nationally. Recently, they announced a partnership with Turning Point Brands, Inc. to drive distribution expansion of their iconic rolling paper brand, Zig-Zag.
For over 140 years, Zig-Zag has been delivering an elevated smoking experience to millions of people around the world through its high-quality rolling papers. With this agreement, Petalfast will provide full service sales and marketing support to Zig-Zag products in the cannabis retail channel throughout the state of California. Press release with more information here.
Notable cannabis brands already engaged in Petalfast’s route-to-market strategy and brand management include Space Coyote, Emerald Sky, Bloom Brands, and Yada Yada.
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Grassroots Marketing welcomes Jake "The Snake" Fraczek, a cannabis enthusiast and the Author of “The Waiting Room” & “Quicksand” as well as the Host of the Damaged Goods Podcast.
Jake Fraczek is a Best-selling author, Damaged Goods podcast host and musician. Jake has released his newest book, a hilarious collection of essays titled WAITING ROOM, which is the follow-up to his first book, QUICKSAND (Writers Republic, LLC). Both books are autobiographical and grounded in the backstory of heartache, ego, and now in Waiting Room, the painful loss of his father. Jake writes with the approach of an Irish funeral, laughing through the rough parts with celebration and comfortable in his vulnerability.
His dark comedic elements blend with his unique perspective and rare life experiences to create vivid tales of galivanting, shame, and debauchery that are at times strikingly relatable and at others, humorously outlandish. Fraczek also goes by the moniker, “Jake The Snake,” (which eventually became “J the S” for short), which was his childhood nickname that followed him into his independent music career as a hip hop artist and his band, Blue Gold, who traveled the country playing shows and releasing a number of projects.
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Serving Underserved Markets and Underrepresented Communities is the commitment CLEO has made. We learn more from the founders, Andrea Berrios and Spencer Perron.
CLEO is a line of Delta-8 and CBD gummies with a focus on solving the unpredictable dosing of some edible CBD and Delta-8 products. (More on their line of products HERE)
The brand lives at the intersection of what the ever-conscious consumer cares about: quality, reliability, investing in our communities, equity and education. Inspired to expand safe access to cannabis, friends and UC Berkley MBA classmates, Andrea Berrios and Spencer Perron teamed up in 2021 to reach historically underserved geographic markets and underrepresented communities.
Andrea and Spencer don't just talk the talk, they walk the walk too. Recognizing that very few CBD brands made their product information available in Spanish, CLEO leads by example translating their content for a Spanish-speaking audience. CLEO’s commitment to expanding equal-access means they fill the education gap that cannabis-curious folks living in states without dispensaries need to better care for themselves and meet their needs with CBD and Delta-8 products.
As a queer & Latinx-owned brand, CLEO is committed to growing more diverse representation in the cannabis space with a 3% donation of profits to organizations improving social equity in the industry.
www.yourfriendcleo.com
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Grassroots Marketing discusses Cannabis industry skills education with Kurt Kaufmann, Founder & CEO of Seed Talent. Seed Talent, a community-based knowledge platform that supports the education and advancement of cannabis industry professionals. Seed Talent has largely been flying under the radar while commanding market share in major East Coast markets and expanding west. The platform has competency tests in 20 areas of competency from novice to expert and can identify individual performance gaps and personalize the LXP to fit the user.
Seed Talent is the first role-based skills assessment (competency assessment) for cannabis and other emerging industries. It has competency tests in 20 areas of competency from novice to expert. It Seed Talent is a proprietary community-based platform that has the ability to upskill a workforce in highly regulated industries including cannabis and verifies their skill sets to advance their careers.
Seed Talent has emerged as the largest professional development platform in cannabis supporting about 20,000 cannabis professionals across 18 states with 10 core markets.
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Grassroots Marketing discusses cold-pressed CBD products with Jonny Alberto, one of the co-founders of The Good Level.
British brand The Good Level offers high quality, full spectrum CBD oils, balms and jellies all made with UK-grown hemp. Born of the founders’ frustration in trying to find consistently high-quality CBD products for themselves, The Good Level’s range of cold-pressed CBD products offer a natural choice to support daily mental and physical wellbeing.
The Good Level's cold pressed full spectrum CBD has all the goodness the hemp plant has to offer. Not just over 100 cannabinoids (like CBD), but all the natural terpenes, chlorophyll and flavonoids too.
Grassroots Marketing showcases BESO Wellness with Celebrity Massage Therapist and former NBA Wife Megan Blackwell.Created by massage therapist and former NBA wife, Megan Blackwell, whose celebrity clientele includes some of the most active professional athletes on the sports scene and celebrities in the entertainment industry suffering from chronic pain, the much-talked about CBD-powered BESO Wellness comes to market this month. The line, born in Los Angeles through Blackwell's private practice, is becoming a national brand based on an overwhelming push from her celebrity clients to make the products available commercially and to a wider audience. BESO Wellness has launched three SKU's which are available direct to consumers atwww.BESOWellness.com, distributed throughKali Botanicals, in various dispensaries in the state of California, on WeedMaps.com and at LiveLoveSpa.com.
What's unique about BESO Wellness is that the formulations feature some of the most powerful CBD, CBD/THC and Hemp ratios on the market with superlative anti-inflammatory ingredients and emollients chosen for their healing reputations from myriad of clinical research, global and spiritual traditions. The fragrance is clean, exotic and evokes sense memories of pan-spiritual significance.
https://besowellness.com/
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Hydroponics, Pheno Hunting and The Living Soil Room with David Miller and Erich Maelzer, Co-Founders of FlowGardens.
David Miller and Erich Maelzer, Co-Founders of FlowGardens, are changing people's minds about cannabis by educating them about the health benefits of the entire cannabinoid spectrum. They've been in this industry for 25 years. Their East Tennessee indoor R&D center, helmed by Erich, develops better strains with rich terpenes and cannabinoids for an unequaled entourage effect.
Erich Maelzer has been a technically savvy cultivator for decades in the SMB space and David Miller ran sales and operations in corporate America and the SMB space for 20 years. Combining these operational and cultivation skills, their Yin-Yang approach to cannabis has created a strategy and business plan focused on quality, health, and wellness. There is a special leadership factor you'll learn by listening to their two different dynamics and it's exactly what the cannabis industry demands. This might surprise you the most...how is all this being done in a state (Tennessee) that doesn't legally allow marijuana? Maelzer and Miller share their personal journey so you can see what’s to come in cannabis.
Streamlining the Cannabis Business License Application Process with with Jordan Smith, Chief Operations Officer of Cognitive Harmony Technologies.
Cognitive Harmony Technologies, recently launched a new platform that streamlines the cannabis business license application process, making it as simple as filing taxes online. The digital application is now available for New Jersey applicants and for New York pre-sales.
Their mission is to open the doors for equitable Cannabis Business Ownership by making the application process as easy as filing personal income taxes online. The CHT application accelerator streamlines the entire application process into one easy to use software platform. They created CHT Enterprise Application Accelerator specifically for busy consultants in the Cannabis application space. Our software platform provides the tools you need to scale and become the industry leader you deserve to be. The CHT Enterprise Accelerator automates all templates, so you upload once and all of your clients can use it. No more manual entry for each client! Plus, study guides and Green flower educational apps reduce the amount of time you spend answering client emails. Live chat enables your clients to get quick questions answered. Those that need more help can purchase consulting services directly through the platform.
With all the progress in cannabis legalization sweeping the country, the barrier to entry presented by complex, expensive and intimidating cannabis business license applications has remained the same, making it near impossible for anyone but large corporations and MSOs to succeed. Applications are consistently rejected due to missing materials and other mistakes; producing a compliant application typically requires an expensive consulting service that can cost upwards of $150K, creating a huge gap between the goodwill of legislators passing social equity laws and equitable cannabis business ownership.
Founded by a software engineer and a physicist who also launched a cannabis social equity incubator, CHT aims to allow small businesses and equity applicants to compete effectively for a cannabis business license at an affordable price, paving the way for a more equitable and just cannabis industry.
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Grassroots Marketing learns about Texas' Premier Cannabis Brand RESTART CBD with CEO Shayda Torabi.
Shayda Torabi is the Co-Founder and CEO of RESTART CBD, Texas' premier cannabis brand. In addition to founding RESTART CBD with her two sisters in 2018, she is also the host of popular cannabis and marketing podcast To Be Blunt, where she interviews leading brands and marketers on their strategies for success when navigating the cannabis industry.
Shayda also sits on the executive board of the Texas Hemp Coalition, is a Cannabinoids Council member for the Hemp Industries Association, and writes a recurring column for the Texas Hemp Reporter.
Shayda is passionate about helping build great consumer brands in the cannabis industry, and leverages her background in technology and marketing to help navigate the cannabis industry connecting the consumer to high-quality cannabis products and education.
Shayda also hosts To Be Blunt: The Podcast for Cannabis Marketers.
Grassroots Marketing discusses how How Botani Gummed Wrappers Take Blunt Rolling Next Level with Managing Director Alex Boone.
Until now, single-use foil packaging has been the go-to solution for blunt wraps. Without it, most blunt wraps will dry out. (Or so, you would think…)
But what if you could get rid of the foil? What if cannabis brands could provide blunt wraps that were gummed, and/or in a booklet, like how you can purchase joint papers?
Enter Botani: a 400-year paper pioneer with a history of leading innovation in tobacco paper product manufacturing. Today, Botani introduced its new Gummed wraps -- a revolutionary and cost-effective alternative to traditional foil wrapped blunt papers. Designed to help roll-your-own tobacco brands make a seamless entrance into the cannabis market without adding costly new machinery or storage solutions, Botani gummed wrappers take blunt rolling to the next level.
Grassroots Marketing looks into Automated BHO and Ethanol Cannabis Extraction Solutions with Jack Naito from Luna Technologies
Jack Naito is founder and president of Luna Technologies, which makes closed-loop extraction equipment for cannabis with a focus on butane hash oil (BHO). The BHO process helps maintain a full spectrum experience in finished products from edibles, concentrates, to live-resin vape carts by keeping most of the minor cannabinoids and terpenes in the product. Today, Jack's company has more than 50 BHO machines in operation across the United States and Canada.
Jack holds a masters in mechanical engineering--he worked at Boeing before he joined forces with his childhood friend Kyler Buck to start Luna Technologies in 2016, and this engineering-centric approach has helped the company generate millions in annual sales.
We also learn about Elara, A Reimagined Ethanol Cannabis Extraction Solution and their Oberon Industrial-Grade Cannabis Extractor.
We learn about Hemper and Their Flavor-Infused and Disposable Quick Hitter, their Hemper monthly subscription boxes and more with CMO Angel Ferrer.
The Quick Hitter is the first official Hemper product that is able to be sold in convenience stores and will undoubtedly increase awareness and exposure of the Hemper brand to a new customer base. Hemper has seen significant growth in recent months, while maintaining their roots and commitment to fulfilling customer demands and constant product innovation.
Hemper continues to provide consumers with the best smoking accessories, and the Quick Hitter will soon become the cannabis-lovers’ next favorite product. The Quick Hitter is currently available for purchase online at www.hemper.com. Cannabis Radio listeners can get a 10% discount by using the promo code CannabisRadio10.
About Hemper:
Hemper is a diversified cannabis accessory and lifestyle brand that designs and sells innovative products for consumers and industry partners in the smoking market. It is a leader in the cannabis industry and offers one-of-a-kind monthly subscription boxes and a la cart shopping for core essentials dedicated to the smoking world. In addition to selling smoking accessories on Hemper.com like bongs, cones, bubblers, dab rigs, dab tools, grinders, rolling trays, vape pens and more Hemper offers monthly subscription boxes which includes 10+ smoking accessories worth more than $100+ every month in value for $40. For more information, visit www.hemper.com and follow Hemper on social media @HemperCo.
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Cannabis Brand RR Brothers Inspired By Candy Confections as we learn the backstory from Roberto Laposse, CEO of RR Brothers.
They recently expanded their product line to the Arizona market. RR Brothers THC-infused gummies are now available in twelve different flavors for recreational and medical purchase at Sticky Saguaro, The Mint, Ponderosa, and Oasis dispensaries throughout Arizona.
Established in 2020, RR Brothers has emerged as a top-selling edibles brand out of the midwest and is available at over 300 dispensaries in Oklahoma. The company is led by twin brothers with over a 100-year family legacy of candy making, bringing true confection to the cannabis industry.
RR Brothers gummies come in a variety of classic fruit flavors with low and high-dose THC offerings. All products are pectin based, gluten free, vegan, and formulated with quality ingredients to ensure a stable shelf life.
“We are thrilled to expand to the Arizona market and bring consumers a gummy that is refreshingly different,” said Roberto Laposse, CEO and co-founder of RR Brothers. “Our candy making background and our knowledge in cannabis, creates the perfect formula for a great tasting, effective product.”
Grassroots Marketing examines the Weedsies Approach to Selling CBD, Hemp, and Cannabis with their CEO and Founder, Henry Calix.
Vendors that partner with Weedsies can get an experience similar to eBay while users go through an Amazon experience. Weedsies allow vendors to sell their products and get a broader reach to find their target audience. Through Weedsies, vendors are protected and ensured that users can buy their products legally and within their state. The company also gives users the ability to have the industry at their fingertips and be rest assured about their products' safety. Weedsies vets vendors for state licensing as each state requires along with each product COA.
Weedsies is unique for becoming the go-to platform tailored to solving virtually every problem with the selling of CBD, Hemp, and Cannabis within the United States. They are also the only company that separates state lines according to regulations and implements multiple practical payment methods for the user. Weedsies also facilitates the medical card application form and introduces users to many options out there within their respective states.
Grassroots Marketing highlights Nuvata and Their Live Resin Disposable Vaporizers with Andy Singh, founder and CEO of Nuvata.
Live resin is a cannabis concentrate that’s extracted from fresh, frozen cannabis plants, preserving its sensitive cannabinoids and proteins. But when it comes to marketing and branding, there is a lot of misleading terminology in the concentrates market and the products just aren’t worth their premium price.
To help with viscosity, some live resin manufacturers add distillate, which only contains THC. Because Nuvata uses 100% live resin, it is better at providing consumers with a balanced effect instead of just providing a flavored THC buzz. It’s the closest thing you’ll get to smoking a joint.
Andy is of Indian descent, but was born in Bangkok then moved to LA at 6 months old. As a child, his family moved back to Bangkok for business and moved back to LA as a young adult. Straight out of college, Andy began his successful entrepreneurial journey and challenged himself by stretching his professional limits and acquiring a logistics business and growing it to become a multi-million dollar business within a 2-year span. After a successful exit, he took his knowledge of compliance, operational systems and strategies into the cannabis industry. In addition to founding Nuvata and thriving in new markets, he’s built a unique cannabis real-estate incubator for operators to bring automatic value by following his strategic formula that’s focused on buying real estate, obtaining licenses and more.
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Grasroots Marketing speaks with Tanya Griffin, founder of CBD-infused sexual wellness line, oOYes! specializing in CBG + CBD infused sex products.
With a focus on women's and family health, her journey started in 1995 with her stores, Kangaroo Kids, where, as a lactation consultant, she helped families with breastfeeding and parenting needs. As her kids grew, her attention turned in 2011 to plant based medicines and building cannabis companies. Relying on lessons learned and life lived, Tanya's energies now center on creating an ecstatic sex lifestyle brand focused on travel centric, cannagastic, oOYes experiences.
Most oOYes products contain the company’s Uh Huh Honey, which uses patented technology where CEO Tanya Griffin’s free-range bees feed on nectar made from organic hemp on an organic farm in California to produce highly bioavailable, cannabinoid-rich raw honey.
Grassroots Marketing speaks with the team at Green Space Accounting, a woman and minority-owned cannabis accounting firm, LaKia Bourne and JoAnne Williams-Barnes.
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Green Space Accounting provides cannabis companies with a complete accounting services, including bookkeeping, cash flow management, payroll solutions, and compliance advisory. We work with all types of cannabis business in any legal market, both adult-use and medical. Our team has the expertise to help you stay audit-ready and to best manage your cash flow for performance and profitability.
Rolling Stone recently wrote about the Technology of Cannabis: Moving at the speed of cannabis means that MSOs need better and faster ways to source materials as well as track the money sloshing around as they merge and acquire in order to survive for tomorrow. To plan for the future, MSOs need to promote greater holistic transparency, easy and time-saving integration of disparate data and accounting systems, and increased local and global marketplace collaboration. Those that don’t embrace an approach fueled by innovation and technology may as well be doing business with just a pen and paper.
Flower by Edie Parker by Brett Heyman, the cannabis leg of Heyman's cult accessories label Edie Parker is pleased to unveil Weed's Come a Long Way, Baby, a new campaign to coincide with 420.
As an all-women led company and leader in the luxury cannabis space, Heyman hopes to celebrate the liberation of cannabis and the ever changing perception of the culture that's tied to it.
Widely known for its inherent sense of irreverence and wit, the current campaign gives nod to the iconic 1960s Virginia Slim ad that challenged the zeitgeist of the American women. Featuring Richie Shazam, Fiffany Luu and Faith Jauggernauth, and photographed by Emma Louise-Swanson, the campaign currently spans multi-state across NYC, Chicago, Los Angeles, Boston and more surrounding 420,
An early pioneer to intersect cannabis and fashion, Flower by Edie Parker offers a line of cannabis accouterments: smoke pipes, rolling papers, vape pens, grinder cases, temping sticks, lighters, and more.
Visit www.EdieParkerFlower.com or @EdieParkerFlower for more information.
Grassroots Marketing learns about Rogue Paq and their expansive line of Luxury Cannabis Accessories with the Founder and CEO, Jessica Cadmus
Rogue Paq was created by NY Wardrobe Stylist and Goldman Sachs alumna, Jessica Cadmus (AKA Wardrobe Whisperer) who thinks non-stop about how people present themselves. Her style advice and commentary has been featured on CBS This Morning, Bloomberg TV, CNN, Wall Street Journal's Market Watch, Business Insider, and more. She has spent the last 13 years dressing power brokers and influencers and ensuring their aesthetic is highly cultivated. When she discovered her clients were carrying their ritual in vessels like old pencil cases and baggies, a problem defined itself: the need for a refined carrying case. It was from that need that Rogue Paq was born.
Lemonhaze Creates Exclusive Experiences Connecting the Cannabis Space and we learn more from CEO Brian Yauger, regarded as the “Most Connected Man in Cannabis.
Brian is the mastermind behind the boutique events company, the architect of exclusive experiences connecting the cannabis space. Lemonhaze also produces “the most coveted invitation in the cannabis industry,” the Lemonhaze Cannabis Industry Executive Golf Invitational in Las Vegas.
We learn about
How the Lemonhaze Cannabis Industry Executive Golf Invitational became the largest gathering of influential decision-makers in legal cannabis assembled in one place and time. \
How with the Invitational, the company earned a reputation as “the Allen and Co. of the cannabis industry,” compared to the investment firm’s annual gathering of tech and media moguls, and where some of the biggest deals in history are devised. An example of the kinds of deals born at Lemonhaze events is the recent $400 million 10-year partnership agreement between Agrify and Gold Leaf Florida.
The Lemonhaze Virtual Up-Fronts described as “speed dating for cannabis buying.” These events offer a unique opportunity for product salespeople and dispensary buyers to directly engage through the efficiency of video meetings and sales platforms.
The Lemonhaze Budtenders First Parties, VIP events made to spotlight the importance of Budtenders as the engines that run the industry. These events are part of a push by Lemonhaze to make the week after 420 “Budtender Appreciation Week.”
Grassroots Marketing speaks with Laura Beohner is President of The Healing Rose, an Organic Cannabinoid Wellness Brand.
She is the Founder and Director of MA Hemp Coalition. Plant Medicine & Cannabis Activist. Basketball & Softball Coach. Twin Mom. BoD for Elevate Northeast & NOSHA.
Using 100% natural ingredients and 99% organic ingredients, The Healing Rose line uses the finest ingredients to create the most therapeutic CBD salves and topicals.
Helping a range of different conditions and ailments, you can check them out at http://thehealingroseco.com/
The Healing Rose Company, based in Massachusetts, handcrafts hemp-derived CBD infused body care products in small batches using natural and organic ingredients. They combine organic herbs and essential oils with hemp-derived, 100% THC-Free Phytocannabinoid Rich Hemp Oil with only high-quality organic kinds of butter & oils. They've spent countless hours developing formulas through extensive research & development. Their body care products are made with care in Andover, MA. \
Massachusetts-based cannabis and hemp advocate, educator and entrepreneur Laura Beohner is president and co-founder of The Healing Rose Company, which offers handcrafted organic body care products using full-spectrum CBD hemp oil. Organic is important for Beohner, because so many beauty and wellness products come with unwanted side effects. “When you use all-organic ingredients, you don’t get those pesticides and heavy metals that are on so many cosmetic ingredients,” she says.
Laura has spoken about cannabis, topicals, marketing, branding, entrepreneurship, and product development in the cannabis and hemp industries at the Boston Freedom Rally, Women Grow Boston, Women Grow Connecticut, New England Cannabis Convention, East Coast Cannabis Conference, New England Cannabis Convention, CannaCon Boston, Cannabis & Migraine Symposium and more.
Laura co-founded Massachusetts Hemp Coalition and serves on the board of directors at Northeast Sustainable Hemp Association and Elevate New England (@elevatenewengland). She is a girls’ basketball coach.
She holds a Bachelor of Business Administration in Entrepreneurial Studies from Northeastern University and graduated from the Northeastern Institute of Cannabis. She’s been featured in Boston Business Journal, New England Public Radio, Sensi Magazine, Emerald Magazine, The Enterprise, Marijuana Venture and more.
How Sunsoil is Disrupting the CBD industry as Alejandro Bergad and Jacob Goldstein discuss the mission to disrupt the CBD industry by lowering prices and creating higher quality oils and tinctures.
From April 22-24, Sunsoil offered their 30ct softgel and 30ct vegan capsules for $6 per bottle [regular price is $30 with other brands averaging $60-$80], comparable to the price of Advil. According to a recent CBD pricing report, the average cost of CBD is 12 cents per mg. Sunsoil will reduce its price to 1 cent per mg.
Alejandro Bergad, CEO and co-founder of Sunsoil, CBD has become a fad and he has had enough. Alejandro has been working in the hemp industry since 2014 and was part of the initial hemp boom in Colorado. He returned to Vermont to start a CBD brand and to make good use of the North East’s natural farming abilities. He and his childhood friend, Jacob Goldstein got to work on building a CBD company from scratch: from agriculture to production, to the business and mass market. Today, Sunsoil is the fourth largest selling CBD brand in the United States and half the price of its competitors.
“I saw a lot of inefficiencies in the agriculture, production, and business practices. Lots of folks who went into this industry early were pioneers who pushed barriers. But they weren’t focused on efficiency. They were keeping prices high rather than driving prices lower and democratizing cannabis”, says Alejandro.
Many CBD brands have focused only on endorsements and trends - seeking celebrity collaborations and advertising stardom by adding CBD to every product under the sun [sodas, waters, toothpaste, and dog food], taking away the real medicinal purpose of this plant.
Last Prisoner Project constituents and House of Wise creative partners Sean and Eboni Worsley share their story and voice to share firsthand how unjust cannabis convictions have deep ripple effects on families.
House of Wise launched its Justice For All Campaign with Last Prisoner Project. In honor of 420, they are promoting a petition urging the Biden Administration to create an independent Presidential Cannabis Clemency Board to expedite the release of over 40,000 people sitting in jail for something that is legal in 37 states.
Last Prisoner Project constituents and House of Wise creative partners Sean and Eboni Worsley are using their story and voice to share firsthand how unjust cannabis convictions have deep ripple effects on families. The Worsleys' story is a harrowing illustration of how the criminal sentence doesn't truly end after leaving prison, and why cannabis clemency is vital in criminal justice reform.
Sean Worsley earned a Purple Heart for his service in Iraq, where he had the dangerous job of disabling roadside bombs. When an IED knocked him unconscious, he suffered a traumatic brain injury and was diagnosed with post-traumatic stress disorder. But by 2012, Worsley felt optimistic: he had fallen in love and married his wife, Eboni Worsley, and he had a prescription for medical marijuana to help treat the insomnia, paranoia, and night terrors caused by his PTSD.
But their life as they knew it came to a screeching halt in 2016, when Sean and Eboni Worsley were arrested on cannabis charges in Alabama while on a road trip to visit their extended family. After six years of legal and personal trauma – including probation, incarceration, homelessness, health issues, and being separated from Sean's children — the Worsleys are only now beginning to rebuild their lives and their family.
Old Pal Classic Shareable Cannabis celebrates 420 with the second iteration of the 'Grow Your Own' plants with the 'Music and Mary Jane' campaign focusing on the intersection of cannabis and music, highlighting music for and by plants. This is the first time the music from cannabis plants has been explored and shared with the world! CMO Allison Pankow fills us in.
From the press release:
Old Pal Shareable Cannabis celebrates 420 with "Grow Your Own' plants, giving consumers the chance to grow at home.
This year, not one but three auto-flowering plants are in each pot carefully tended to by a celebrated cultivator of Old Pal Shareable Cannabis in California, Ladybug Farms. Each of the Grow Your Own kits comes in one powerful hybrid variety called Hifi Lemon to celebrate the cannabis connection to music. It's an easy to enjoy strain with roots in Mythic OG and Atlas Star genetics resulting in a vibrant blend that's blooming with good vibes. The nose is bright, citrusy and sweet, with favors of decadent cheese and zesty lemon offering an uplifting high.
With the potential to yield up to a half to a full ounce of cured flower under standard conditions, each semi-mature plant arrives well on its way through the grow cycle packed in nutrient dense soil that takes out a lot of the guesswork for fertilization. The experts at Ladybug want to make sure customers are set up for success so each Old Pal decorated pot includes a QR code that links to the campaign landing page with growing tips, tricks, care instructions, the 'Pot Sounds' playlist and a series of videos demonstrating the music made by connecting a PlantWave midi controller to various plants.
This partnership with Data Garden and PlantWave founder Joe Patitucci amplifies the idea that plants can actually make music; in fact, the science behind it is relatively simple as each set of electrodes measures electrical variations that change with environmental and even human manipulation. Each plant produces a wave that is translated into pitch messages that can be interpreted through various instruments.
The results from these plants were unlike any others showing a smooth, continuous curve that was sonically meditative. "A lot of data from other plants will be super rich and less clearly defined; in fact, when you first hook it up to a plant there will be a lot of noise that will eventually become a wave. These cannabis plants all had very clearly-defined waveforms. I thought I'd seen everything but I'd never experienced that before. The album, released by me called '420hz: Plant Music from Cannabis Plants' will be a result of those HiFi Lemon plants playing and me performing with them," Patitucci added when asked about the project. This window into the secret life of cannabis plants is the first of its kind and an enlightening look at the convergence of trichomes and tech.
Grow Your Own plants will be available in California at select dispensaries. Additionally, participating cultivators of Old Pal Shareable Cannabis in MA, OH, PA and CA will sample their plants to make Old Pal music stems generated by the PlantWave devices. Anyone curious to hear Old Pal cannabis sounds from various strains across the US can text 'Pot Sounds' to '420420' to explore the world of cannabis generated music.
PlantWave founder Joe Patitucci talks about a new partnership to Make Music From Living Old Pal Shareable Cannabis Plants.
Below is a press release on the announcement....
For the second year in a row, Old Pal Shareable Cannabis customers can enjoy a Grow Your Own initiative to put the power of cultivation in their hands for 4/20. Last year, the Grow Your Own program enabled the cannabis community to get up close and personal with a process familiar to the farmers who bring this beloved brand to life and to help deliver a more intimate connection to the plant.
Old Pal Shareable Cannabis celebrates 420 with "Grow Your Own' plants, giving consumers the chance to grow at home.
This year, not one but three auto-flowering plants are in each pot carefully tended to by a celebrated cultivator of Old Pal Shareable Cannabis in California, Ladybug Farms. Each of the Grow Your Own kits comes in one powerful hybrid variety called Hifi Lemon to celebrate the cannabis connection to music. It's an easy to enjoy strain with roots in Mythic OG and Atlas Star genetics resulting in a vibrant blend that's blooming with good vibes. The nose is bright, citrusy and sweet, with favors of decadent cheese and zesty lemon offering an uplifting high.
With the potential to yield up to a half to a full ounce of cured flower under standard conditions, each semi-mature plant arrives well on its way through the grow cycle packed in nutrient dense soil that takes out a lot of the guesswork for fertilization. The experts at Ladybug want to make sure customers are set up for success so each Old Pal decorated pot includes a QR code that links to the campaign landing page with growing tips, tricks, care instructions, the 'Pot Sounds' playlist and a series of videos demonstrating the music made by connecting a PlantWave midi controller to various plants.
This partnership with Data Garden and PlantWave founder Joe Patitucci amplifies the idea that plants can actually make music; in fact, the science behind it is relatively simple as each set of electrodes measures electrical variations that change with environmental and even human manipulation. Each plant produces a wave that is translated into pitch messages that can be interpreted through various instruments. The results from these plants were unlike any others showing a smooth, continuous curve that was sonically meditative. "A lot of data from other plants will be super rich and less clearly defined; in fact, when you first hook it up to a plant there will be a lot of noise that will eventually become a wave. These cannabis plants all had very clearly-defined waveforms. I thought I'd seen everything but I'd never experienced that before. The album, released by me called '420hz: Plant Music from Cannabis Plants' will be a result of those HiFi Lemon plants playing and me performing with them," Patitucci added when asked about the project. This window into the secret life of cannabis plants is the first of its kind and an enlightening look at the convergence of trichomes and tech.
Grow Your Own plants will be available in California at select dispensaries. Additionally, participating cultivators of Old Pal Shareable Cannabis in MA, OH, PA and CA will sample their plants to make Old Pal music stems generated by the PlantWave devices. Anyone curious to hear Old Pal cannabis sounds from various strains across the US can text 'Pot Sounds' to '420420' to explore the world of cannabis generated music.
We speak with Mitch Ngo and Jack Lau about Golden Ark launching the first-ever Alpha Version of a Metaverse platform targeting marijuana consumers.
The platform aims to bring to the participants everything they want and need to do. From social networking to social gaming, finding different dispensaries in Ark City, and obtaining wearable marijuana-related items, such as t-shirts and accessories from Golden Ark Stores, growing digital weed and exchanging it for real products in Seed Horizons, members have much to look forward to within the community.
When users access the Golden Ark Metaverse, they enter The Ark Tree, which holds all of the accessible spaces users can navigate.
From this tree, users can teleport to the Ark City, a fully navigable urban landscape and the capital of the Golden Ark Metaverse, Seed Horizons, a universe where users can cultivate and monetize their own virtual weed farms, or the Lounge Zone, a communal space for users to socialize, smoke, or show off their latest NFTs. Residents can hop on an Arcade machine to play Skunktastic Voyage, an exciting arcade game with a play-to-earn and earn-to-burn strategy that rewards users with tokens that can be redeemed at another key destination: Golden Ark Stores.
As residents explore and play within the Golden Ark Metaverse, they'll have multiple opportunities to earn tokens that they can redeem at any Golden Ark Store. Store merchandise includes NFTs for user avatars, collectibles, and seeds for user-managed farms, as well as actual cannabis products that can be shipped. Players can journey through each world for hours or strategically gamify their experience with Golden Ark's play-to-earn and earn-to-burn reward structure. Golden Ark will be the Metaverse's hub for cannabis enthusiasts around the globe.
CannaTrac is poised to make some big moves this year. As cannabis M&A activity heats up and business owners continue to seek alternative ways to streamline the otherwise frustrating financial transaction experience, cashless payments are king.
CannaTrac® Launched CannaCard® in the App Store®
The leading cashless mobile payment system solution for the industry launched CannaCard in 2019, and is on its way to developing even more simple banking solutions for consumers and retailers alike. CannaCard® is basically the Starbucks app of the cannabis world. The app presents the U.S.’s 55 million cannabis users with amenities similar to Starbucks’ Mobile Order and Pay and loyalty rewards features.
CannaCard®, the Company’s mobile payment system, allows consumers to load funds through the app by connecting their checking account. Consumers earn points through CannaCard Rewards® for every dollar spent at participating dispensaries and delivery services within the platform. Illinois and Missouri cannabis-related businesses can start accepting CannaCard® today by visiting www.cannatrac.com/apply.
CannaCard® is among the first natively-coded, cannabis-related financial apps approved for use on the App Store® under Apple’s updated developer guidelines. More than just an e-Wallet solution, the App engages its consumers to enhance their shopping experience and earn rewards while increasing awareness for brands.
“We are committed to providing consumers with safe, legal access to cannabis using the latest advancements in payment technology,” said CannaTrac® CEO Thomas Gavin IV. “We are beyond thrilled to have been accepted by the App Store® following the new Apple guidelines for cannabis-related companies.”
Consumers can download the CannaCard® for free from the App Store® as well as the Google Play app store and begin creating their user account. Designed for speed, ease of use and privacy, consumers can be up and running with their HIPAA-compliant CannaCard® account in 90 seconds.
The Company continues to expand throughout the United States as it gains additional transmitter licenses in each state. Eighteen states and Washington D.C. have legalized adult-use cannabis, while 37 states have publicly available medical cannabis programs.
LucidaClub Co-Founder and CEO, Jack Roosevelt talks to Grassroots Marketing about Education, Consultation, and Direction for Cannacurious Consumers.
The LucidaClub, a recently launched concierge ecommerce platform for the Cannacurious™ by the Cannacurious™ offers one on one education, consultation, and direction for learning just what cannabis products and strains may work best for what you’d like to achieve: Calm. Focus. Sleep.
“Today’s cannabis retail experience works great for those who know what they want,” said LucidaClub Co-Founder and CEO, Jack Roosevelt.
“We’ve created LucidaClub for the rest of us – the 75% of adults who can describe the benefits they desire but just don’t know how to get started. We have purpose-built a company dedicated to making the cannabis buying process simple, convenient and welcoming.”
Interviews, media consultations and membership discount codes are available.
Curators at LucidaClub offer a comfortable personal interaction (phone/zoom) to answer any questions members have but may be too intimidated to ask when they go to a dispensary. The overwhelming amount of options—tinctures, pre-rolls, flower, edibles, beverages, hybrid, sativa, indica, organic, CBD, THC, concentrates, vapes—can cause even more confusion.
LucidaClub has partnered with local dispensaries in Massachusetts for instore pick-up and purchase for LucidaClub members.
While these types of partnerships will expand across the legal states, curation appointments are very popular for education purposes. Curators recommend dispensaries near to members and products they have available on hand as well outside of Massachusetts.
Steven Phan, owner and founder of New York City’s premiere educational CBD retail hub, Come Back Daily, and advocate for cannabis legalization, discusses what challenges the industry and legalization face, including reopening after COVID, his plans for entering New York’s adult-use market, and what can be done to improve cannabis and cannabinoid education and dismantle existing stigmas.
Steven also heavily credits the benefits of CBD and cannabis in his own personal journey of overcoming addiction and has experienced the positive effects they can have on mental health and wellness firsthand. These experiences are what inspired him to open Come Back Daily and become an advocate for cannabis education.
New York City-based entrepreneur Steven Phan has been an activist in the cannabis space for nearly a decade, where he also spent time working for a CBD company and noticed a need for peer-to-peer interaction. While operating the company’s live chat, even after providing extensive customer service, individuals still wanted to see and speak to someone physically. Overcoming decades of stigma and re-familiarizing people with the cannabis plant became the driving force behind Phan's first business QuadDeuceNil (QDN) which he launched in 2014. The urban cannabis lifestyle brand became a platform and collective to educate and change misperceptions creating an even more enlightened community. In 2018, he opened Come Back Daily, an experiential CBD retail store in Tribeca. Using a hands-on approach supported by knowledgeable staff, customers are encouraged to sample CBD products and learn about how cannabis can benefit their lifestyle. Since then, Come Back Daily has opened two more locations in Manhattan and Phan has continued to play an active role as a leader in the community.
His opinions on industry topics and issues such as hemp legalization, the FDA’s crackdown on CBD, and earning support to legalize cannabis from legislators of color have been published media outlets that includes Crains NY, Gotham Gazette, Business Insider, the Daily Marijuana Observer, Marijuana Business Magazine among others. He participates in panel discussions; from Decoded Future, a major change-makers summit held in NYC and London to more intimate conversations about entering the cannabis industry, where he spoke with interested students at Columbia’s Business School on how to develop a successful business and brand. In October of 2019, Come Back Daily received the award for best CBD company at the NYC NORML Awards show that also highlighted Steven’s continued work in the industry.
https://www.instagram.com/comebackdaily/
https://twitter.com/ComeBackDailyNY
https://www.facebook.com/comebackdaily
EzHire Cannabis is planning on launching a brand new platform to help with hiring. Our goal is to make the process of getting noticed, interviewed and hired in the cannabis industry. We speak with Jacob Carlson.
Our Co-Founders met at HubSpot (HUBS) and have been able to grow a team of proven experts on growing and scaling a product. Our co-founder just left HubSpot to focus on full time and we are expecting for massive growth in 2022. We are also a black-owned and founded business by Jacob's family being from Ethiopia, we believe we are the only or one of the only business who can claim that in our space.
EzHire announced today the launch of a professional hiring enablement platform serving the cannabis industry. EzHire is poised to change the way candidates and employers engage in the rapidly developing industry, with a focus on increasing diversity and reducing hiring costs for U.S. cannabis companies.
To date, EzHire has managed to build an expansive candidate database of over 3,000 curated candidates, each with a personal video introduction. Projected to reach $43 billion by 2025, the cannabis industry is plagued by employee turnover, with companies seeing an average of 40-60% of staff leave within just two months (The National Cannabis Industry Association). EzHire’s proprietary platform offers employees video introductions, which can be shared and rated across HR professionals.
“The idea that upwards of 60% of candidates churn in their first 120 days is a failure in how candidates are currently evaluated,” said Jacob Carlson, founder, and CEO, EzHire. We saw an opportunity in 2020 to present better, more complete candidates to a growing industry.”
Over the past several months, upstarts in the cannabis staffing space, including Vangst, which is backed by Snoop Dogg’s Casa Verde, have raised significant funding to help improve hiring in the space.
Carlson is adamant that those platforms are missing the mark and EzHire is bootstrapping the company’s platform launch after exceeding six-figure profit in 2020, despite interest from venture capital firms. “We started EzHire to remove recruiters from the equation and connect candidates with real employment opportunities, not simply to fill ‘gigs’ in the space. We believe that combining our technology with the creation of a candidate-centric experience will trump VC-backed recruiters.”
The subscription-based EzHire platform helps startups and multi-state operators grow by connecting cannabis businesses to high-quality candidates. The platform’s free online job search tools connect professional applicants with high-quality employment opportunities that meet their individual skills and experience.
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According to research firm Benzinga, the U.S. cannabis industry is not meeting diverse hiring goals, with just 17% of executive positions occupied by minority team members. Minority entrepreneurs are also underrepresented in the industry. Around 400,000 U.S. workers are employed by the cannabis industry, with that number projected to grow to 750,000 by 2025.
A leading U.S. cannabis company challenged EzHire with meeting its accelerated growth goals in preparation for IPO. In three months, the platform filled 100% of the company’s 40 open positions, attracted 8,000+ applicants and oversaw 200+ interviews. To strengthen the applicant pool, EzHire offers candidate development tools designed specifically for the cannabis industry,
including a virtual learning center and local Community Managers.
Labor is the highest expense impacting U.S. cannabis companies, according to the National Cannabis Industry Association. Professional interest in joining the field is high, with cannabis job postings receiving an average of 150+ applicants within one day. The cost to replace an entry-level team member in the industry is 30-50% of the position’s annual salary.
Grassroots Marketing showcases the original Bento Bong with Sam Freedman, Founder of Bento Bong.
Bento Bong comes in two sizes. The Single comes with one honeycomb percolator disc while The Double comes with two for extra percolation. It's a no-nonsense straight tube bong that disassembles in seconds for easy traveling, is dishwasher safe, and is fully modular - so you can make it as short or tall as you like.
Sam set out to build a better bong to solve smoke circle party fouls like: grimy bongs too difficult to clean and shattered pieces that force you to invest in a whole new bong.
In August 2021, Bento Bong, a modular and customizable bong made of nearly unbreakable BPA/BPS-free Tritan plastic was born. Depending on the model, Bento Bong comes apart into 6-9 separate pieces for easy cleaning– even better– it's dishwasher safe.
Ahead of 4/20 we're preparing to launch some add-on pieces and percolators to make the customizable bento bong experience even better.
Use Promo code grassroots for 10% off sitewide at bentobong.com.
Grassroots Marketing speaks with with Alex Mazin, the CEO of Bud's Goods & Provisions and makers of Lil' Buds.
Bud’s Goods and Provisions, a Massachusetts chain of adult-use cannabis dispensaries offering the largest selection of cannabis products including one of the state’s first white label offerings, Lil’ Buds ($30 before taxes for an eighth). You have said the proposition is that there will not always be less supply than demand. Eventually that goes away and it's happening very rapidly here in cannabis. So if you are a facility that produces 100% of something, but I'm offering you a way to get rid of 25% of it with a product that will penetrate the market now while consumer acquisition costs are the lowest it will ever be.”
When asked about Lil Buds, Alex described them as “little nugs branded under our Lil’ Buds that are produced currently by Revolutionary clinics. So, it's the same strains subject to the same testing and quality assurance. It's just smaller-sized nugs. You get a 3.5 gram or an eighth for $30 plus tax. You also have said “A cannabis consumer knows that the quality and the size of the nug does not determine the quality of the flower.”
Wowee network has launched its first-of-its-kind e-commerce show, “Sell High” live every Thursday. Parent company Zeldavision Founder Josh Koppel talks about the new live content. We also learn about Zeladavision's work with clients like The Lincoln Project and Zappos and Adult Swim.
“Sell High” is the first-ever show where viewers can buy cannabis while they watch—It's like QVC with THC. Items are only available to purchase during the livestream in the Chicago area for now but everyone can watch live and learn about various products such as Incredibles, Rythm, Cann, Dogwalkers and more. They will eventually expand to other cities, IL was one of the states that this is allowed in.
"There are no bud tenders in e-commerce and we need them,” said Zeldavision Founder, Josh Koppel. "How is a customer supposed to wade through thousands of cannabis products online? Wowee TV is solving this problem by combining the convenience of e-commerce with a knowledgeable and charming human being. It’s like QVC with THC.”
The audience will learn more about the products’ benefits and uses from experts, something they may not have the opportunity to do in a traditional dispensary.
Discussing what cannabis producers need to do to maintain ideal growing conditions and optimize energy use in order to ensure profitable cannabis production with Gina Elliott, Chief Services Officer for Buildings IOT.
The cannabis industry was worth $61 billion in 2020, and analysts predict it will reach $100 billion annually by 2030. Successful players in the cannabis industry need to be future-focused to capitalize on this rapidly growing market.
That means embracing smart technology and cannabis grow facility analytics to improve products, streamline maintenance, and maximize profits.
Unfortunately, cannabis cultivation is an energy-intensive business. One study estimated that total energy used in the United States for cannabis cultivation equaled the energy consumed by all the rest of the country’s agricultural industry combined. With energy costs rising and more regulations on the horizon, savvy producers are turning to cannabis grow facility analytics to keep energy use under control.
Building systems and automation controls provider Buildings IOT can weigh in on what cannabis producers need to do to maintain ideal growing conditions and optimize energy use in order to ensure profitable cannabis production.
Here are two recent blogposts, for further reading:
- 7 Cannabis Facility Maintenance Best Practices: Automated systems driven by smart building platforms are quickly becoming essential for any large-scale cannabis enterprise. Implementing best practices for cannabis facility maintenance lets you make the most of these tools.
- Why a Strong Commercial Cannabis Ventilation Automation Strategy Is Important to Production: Ventilation plays a vital role in ensuring plants are strong and healthy. For commercial cannabis growers, it’s also key to producing better quality and higher yields. Automating commercial cannabis ventilation takes the guesswork out of indoor grows and optimizes crop development at every stage. But it takes the right strategy to truly succeed.
Grassroots Marketing discusses Video Speed Dating including an upcoming event on 4/20 with Filteroff Co-founder Zach Schleien.
Filteroff is the worlds first video dating app! Instead of sitting and swiping, they schedule dates for you and you meet real people live on video.
Zach Schleien is the Co-founder/CEO of Filteroff. He is a TEDx speaker and his passions lie in technology, health, and creating authentic connections. When he is not working, Zach loves to travel the world, listen to podcasts, and workout.
Filteroff has been featured in publications such as The New York Times, BBC, and hit #1 on ProductHunt. Previously he ran and sold the dating blog Top Romp, which covered dating hacks and apps for the modern dater.
Grassroots Marketing showcases Master Roachee's Holistic Garden. with one of their founders, Matt Avery.
How Matt Avery explains the beginnings of Master Roachee's Holistic Garden.
How it started, I was complaining a lot about not being able to find good Cannabis, and a friend who was tired of my complaining said, “Why don’t you do something about it.” So, I did not do as originally planned. The grand Idea at the start was to have our own craft growing operation, still in the plans. We are in Indiana a Prohibition State, so we started looking into Hemp licensing, the expense to start was just too great. Thought about gorillas growing to raise money but that would be too risky.
I had started at this time to become interested in CBD and again couldn’t find anything good locally. The more I read and studied CBD the more amazed I became. I didn’t know how many uses and how successful CBD was in treating different issues. I have been involved in Cannabis and Hemp since the 80’s, being involved with National NORMAL and the Green Panthers, I knew many of the benefits. I started looking into starting with CBD and transitioning into Cannabis in the future.
Master Roachee before there was anything else, the whole Master Roachee thing got started with some of the 20 something who worked for me. I like Hawaiian shirts, I am bald, I like sandals and sunglasses. It was decided by them that Master Roshi from dragon ball Z resembles me. I found out and embraced the Idea with a change I was Master Roachee less fighting skill more Cannabis attitude. The hat was 100% Crystal’s idea we were in a small shop in Nashville Indiana, and I tried on the hat and kind of liked it, but the price was way to much. Crystal told me that I had to buy it and so I did. I think she was trying to get me to get something because we had just got her two new purses. Well, the rest is as they say is history.
I found a supplier close, and it turns out he was an organic farmer growing produce for 5-star restaurants before deciding to make the move into Hemp. He grew just as I would, we became friends and decided to work together. Seems he is an outstanding grower but doesn’t like selling, I don’t have a place to grow and love people, seemed like a good match.
The original start to the company was my wife Crystal aka Momma Roachee and my friend Tony Laing, who was the only person to put a little cash my way when we first started so it was only fitting that I make him an owner in the company. Tony is a full-time student at Purdue University. Crystal is legally blind and works part-time at Dollar general. Crystal and Tony have been amazing in their support.
It took me a while to decide to do this, I am 100% self-funded and we are working on an absolute shoestring budget. I needed to know if I was a true believer in this venture before I risked our future and retirement on this venture. Crystal and I talked, I felt that this was our one shot, the opportunity that comes along once in a lifetime, so with her blessing, I started the process of cashing things out. That process took almost 8 months to accomplish.
Grassroots Marketing learns about Reepher and their Personal Liability Protection for Cannabis Consumers with their Founder and CEO Justin Kahn.
reepher is a new type of personal liability protection that provides its members with money to defend themselves when facing cannabis DUI charges.
Reepher provides criminal and DUI defense insurance for Cannabis consumers. If you’re charged with a cannabis misdemeanor, reepher will help cover the costs associated with defending yourself and navigating through the justice system. Plans are affordable and start at $15/month.
Forty-eight percent of Americans have less than $1,000 to spend on unexpected out-of-pocket expenses. With up to $15,000 in available benefits, a reepher membership means you have the money you need to defend yourself regardless of the balance in your savings account. A reepher membership offers up to the following coverage limits:
$ 8,000 for the legal defense team of your choice
$ 1,000 If your car is towed or impounded
$ 1,000 for alternative transportation
$ 1,000 for any pre-trial costs
$ 1,500 for your personal hardships
$ 1,000 For incidental expenses
$ 1,500 for the time you spend in court
https://reepher.com/
VMCC is committed to providing training and economic opportunities for individuals, especially those impacted by cannabis arrests, interested in pursuing a career in cannabis. Virginia Minority Cannabis Coalition recently launched a BootCamp program which recently finished with 6 graduates who are putting together business plans in preparation for the state going legal.
Advocates raise alarm about effort in Virginia to cut marijuana social equity fund
https://mjbizdaily.com/advocates-concerned-about-effort-to-cut-virginia-marijuana-social-equity-fund/
Minority-business advocates are concerned about a Republican-led bill in Virginia that would eliminate social equity funding for the state’s adult-use marijuana program.
Senate Bill 107, filed by state Sen. Thomas Norment Jr., would delete the line in last year’s adult-use legalization law that calls for 30% of the revenue to be funneled into a cannabis equity investment fund.
It’s uncertain whether the measure has a chance of passing in the Senate, where Democrats hold a narrow majority of 21-19.
But social equity advocates say the bill demonstrates an effort to dismantle provisions in the legalization bill, against the wishes of the public.
The legislation emphasized licensing opportunities for small and minority-owned local businesses.
“Having funding is essential to the success of an equity program, and eliminating that funding (would be) a slap in the face to those who have worked so hard to ensure Virginia has a healthy and equitable cannabis market,”
BIPOCANN, Virginia Minority Cannabis Coalition, Nolef Turns and Columbia Care Join Forces to Drive Social Equity Opportunities in Virginia Cannabis Industry https://www.yahoo.com/now/bipocann-virginia-minority-cannabis-coalition-143500332.html
"This type of social equity work is not just about getting a job, it’s about leveling up lives." "This is an opportunity for the Commonwealth to create a cannabis ecosystem that is built around economic inclusion. With this network of partners, we are accelerating work that I thought would take years and implementing it in just months."
vmccequity.org
ZIPPZ founder Scott Eagle has dealt with his own anxiousness and sleep issues over the past 20 years. He’s also served on the board of directors for two separate pharmaceutical companies over the course of his career marketing wellness products. He has brought the same approaches that these companies use to the development of CBD products with ZIPPZ. The team at ZIPPZ is made up of expert physicians and scientists who work to develop unique CBD formulations.
With these scientific formulations, ZIPPZ is providing effective relief for those who haven’t been able to find it anywhere else.
CBD is a widely touted wonder-medication, with countless individuals and organizations praising its diverse present and prospective applications. Unfortunately, the fact that CBD is derived from cannabis and the associated stigma have left the public without reliable information. People don’t know how CBD can help them or what dose to use. That’s because they can’t go to a doctor for a CBD-derived therapy from major pharmaceutical developers. These companies aren’t allowed to develop in this space, and that means patients aren’t getting the high-quality formulas they need.
Compound Formulas for the Best Possible Results: The reason that ZIPPZ sees such marked success in helping people with their sleep, stress, and anxiety is that they develop therapies using botanical ingredients that work with the sleep and stress receptors in our bodies. Rather than using just one or two ingredients, like most CBD companies, they’re making products that combine multiple botanical ingredients to achieve a specific and effective treatment.
Grassroots Marketing discusses Integration with Platforms and Brands with West Paschal, Co-founder, Chief Revenue Officer of Alpine IQ.
Alpine IQ, the leading data and marketing solutions provider for cannabis retailers. Today, Alpine IQ uses proprietary technology to service 2,000 dispensaries across the country to help them own their customers journey, and help dispensaries keep more money in their pockets.
Use data management, omni channel marketing, analytics and event tracking to protect, segment, promote, and sync all in-store and online operations. From custom apps to proprietary technology that seeks out the most effective way of getting promo messaging to guests, Alpine IQ has quickly become the nation’s leading tech advocate for the cannabis industry, with more than $5.5B in facilitated transactions.
Recently, High Tide tapped Alpine IQ to power its loyalty program, leveraging the company’s robust suite of tools to engage with customers, drive increased satisfaction, and ultimately, repeat visits. With legal cannabis sales in Canada expected to rise 68% to $5.4B in 2022, and with more consumers turning to online ordering, Alpine IQ empowers dispensaries to meet the demands of today’s consumer.
We spoke to Raj Grover, CEO of High Tide in our 2021 MJBiz Coverage.
Listening to customers by reading what your data tells you about them. Retailers can better separate themselves from the competition? West talks about Data and leveraging that to drive loyalty.
Integration with other platforms and brands including Flowhub and Tattle, an innovator in the customer experience improvement (CXI) category which created an integration that enables mutually partnered cannabis dispensaries to elevate the on- and off-premises guest experience. Native Roots, with 20 cannabis dispensaries, is the first to take advantage of the partnership.
The integration combines Tattle’s ability to track customer feedback across all ordering channels, with Alpine IQ’s robust suite of tools to protect, segment, promote and sync the consumer experience in-store and online. The result is an unmatched guest experience, with actionable insights provided to a cannabis dispensaries’ leadership team, driving guest satisfaction and in turn, sales.
alpineIQ.com
Grassroots Marketing talks about new in-house brand GoodGood with Jeffrey Garber, Founder and CEO of Yellow Dream Farm.
Recently launched the company’s first in-house brand, GoodGood. GoodGood is a suite of premium THC cannabis-branded products that captures the intersection of culture of cannabis, hailing from CEO and Founder Jeffrey Garber’s vision to bring craft, boutique grown cannabis to a larger audience at an affordable price. You recently had a soft launch of GoodGood at Hall of Flowers in Palm Springs, Calif.
From a recent press release, the cannabis industry’s generally long-held belief that premium cannabis can’t be grown affordably has been turned on its head with Yellow Dream Farm’s efficiencies and environmental and feeding automated processes, bringing craft cannabis to consumers looking for affordable options.
In less than one year of operation, Yellow Dream Farm’s team was able to purchase the 30,000 square foot facility with 22,000 square foot of canopy, and undergo build-out and licensing, as well as a full flowering cycle for each of their seven flower rooms. The family-owned and operated company has a strong leadership team and currently employs nearly 50 people in San Bernardino County.
Yellow Dream Farm is a family-owned cannabis cultivation, manufacturing and distribution company based in San Bernardino County, California, that has an established reputation for indoor sustainably-grown, superior wholesale cannabis. Yellow Dream Farm operates a fully automated state-of-the-art 60,000-square-foot indoor cultivation facility, positioning itself as one of California’s emerging suppliers of bulk ingredients. In 2021, the Company introduced GoodGood, its first in-house retail flower brand, setting the stage for the Company’s establishment of a house of prominent high-quality brands. GoodGood’s product line includes a 1.0 gram pre-roll, an 8 pack of 1 gram pre-rolls, 5 gram small mylar bags, and a 3.5 gram jar that are made with A grade buds from exotic and proprietary cultivars. For more information on Yellow Dream Farm, visit www.yellowdreamfarm.com.
Garber is a young entrepreneur bringing 5 years of hands-on management and C-suite experience to the cannabis industry in business development, operations, supply chain management, and marketing. Prior to founding Yellow Dream Farm, Garber co-founded the first medical cannabis licensee in Adelanto, developing and cultivating strong relationships with distributors, vendors and regulatory agencies that helped him succeed in building Yellow Dream Farm. Jeffrey holds a Bachelor of Arts in Business Management and Political Science from Tulane University in New Orleans, Louisiana.
Yellow Dream Farm website: https://www.yellowdreamfarm.com/
GoodGood website: https://smokegoodgood.com/
Grassroots Marketing discusses Groundbreaking Video Intelligence with Tanuj Thapliyal, CEO of Spot AI
Tanuj Thapliyal is a multidisciplinary IT engineer, academic researcher, and entrepreneur. He’s also the CEO and cofounder of Spot AI, a groundbreaking video intelligence company.
He'd be honored to chat with you about how cannabis labs and facilities can leverage the awesome power of AI-enabled surveillance tech to improve operations and safety — without putting their privacy, data, and employees’ sanity at risk.
Spot AI emerges from stealth with $22M for a platform to draw out more intelligence from organizations’ basic security videos
https://techcrunch.com/2021/10/15/spot-ai-emerges-from-stealth-with-22m-with-a-platform-to-draw-out-more-intelligence-from-organizations-basic-security-videos/
Learning From Amazon: The Good, The Bad, and the Dystopian - Whether they’re turning heads with their visionary “just walk out” stores or turning stomachs with reports of heavily-surveilled employees being forced to urinate in bottles, Amazon definitely pushed the limits of AI-powered video systems in the workplace. Tanuj will dive deep to discover what we can learn from their example, so you can reap the incredible benefits of this emerging technology without millions of dollars of hardware — or, y’know, all the evil.
Reimagining the Role of Video - AI-enabled camera systems can provide so much more than just security — they can give you the critical real-time data and actionable insights you need to win in today’s hyper-competitive business landscape. Tanuj will share how he’s helping innovative companies like SpaceX gain an edge by transforming their outdated video security systems into modern video intelligence solutions.
What’s Wrong With the Security Camera Industry? - Good news! Hi-def video cameras are now so affordable that even ovens and refrigerators are sporting them, creating an explosion of creative new ways for people to use, access, and share the power of video. The bad news? The expensive security cameras in your business were still designed for the way we used video twenty years ago. Tanuj will explain what’s been keeping the security camera industry so frustratingly behind the times that he had to fix it himself.
Cannabis Brand TSUMo Snacks Debuts Line of Savory Snacks into the California Market and their CEO and Co-founder Caroline Yeh fill us in.
The cannabis snack brand aims to elevate the way people snack with a line of low dose cannabis-infused salty snacks. TSUMo Snacks, a cannabis-infused edible brand with salty and savory offerings officially launched today in California. The Company’s snack portfolio fills a large void in the current sweet-centric edibles market and features low-dose, nostalgic-themed products in flavors that consumers have historically loved.
TSUMo brings consumers a unique and elevated snacking experience by infusing familiar flavors and form factors with premium THC. Low dosed at 10mg of THC per bag, the debut line of snacks features five delicious flavors:
Classic Cheese Puffs: the go-to snack to satisfy any cheese craving
Fiery Hot Cheese Crunchers: to spice up your snacking high
Zesty Ranch Mini Tortilla Rounds: the chip that boldly goes where no ranch has gone before
Hint of Lime Mini Tortilla Rounds: chips that pack a punch of lime zest and citrus
Salsa Verde Mini Tortilla Rounds: the perfect amount of spice and south-of-the-border zing
“We believe that there is a big opportunity for TSUMo to deliver great-tasting salty and savory snacks to those seeking a differentiated infused edibles experience,” comments Caroline Yeh. “With endless flavor and form factor innovation opportunities, everyone will grow to love TSUMo’s munchable and delicious snacks.”
Priced at $5/unit, TSUMo Snacks will initially be available for purchase and delivery in select parts of California through the Company’s website. For more information, visit tsumosnacks.com and follow us on Instagram at @tsumosnacks.
About TSUMo Snacks:
TSUMo is a brand that brings consumers a unique and nostalgic snacking experience by combining familiar salty and savory flavors with THC. Each bag of crunchy goodness has 10mg of THC so you can savor the flavors — and the feeling.
Caroline Yeh, CEO and Co-founder, of TSUMo Snacks, has over 6 years of experience in product development, operations, marketing and distribution within the cannabis industry. Prior to that, Caroline spent 12 years working in the traditional consumer packaged goods space.
With her profound ability to help both large and small companies scale and commercialize innovative brand portfolios in traditional and nontraditional channels, Caroline is qualified to speak about emerging cannabis industry trends, shifts in consumer behavior (edibles vs. smoking), how to make your brand stand out from the crowd, and how TSUMo is filling a large void in the current sweet-centric edibles market with their new line of savory snacks.
Elizabeth Corbett, VP of Sales for AE Global, is on a mission to build sustainable packaging & supply chain programs for Cannabis and CBD companies that honor their brand identity, drive revenue growth, protect the product and do so cost-effectively.
Cannabis Industry Journal recently reported: Since early 2020, the pandemic has shined a spotlight on the global supply chain and its shortcomings. Supply and demand have changed so much and so quickly that it has fostered shortages and delays for many of the world’s goods.
Much of this crisis is due to manufacturing plants in countries like China working at half-capacity or being forced to shut down to curtail the pandemic. A lot of those shortages can also be blamed on companies with a lack of foresight, choosing to lower costs with thin inventories rather than keeping warehouses full.
The global supply chain crisis has impacted nearly every market on earth that relies on international shipping. Everything from clothing and turkeys to cars and computer chips is in short supply, causing prices and wait times to increase.
They go on to say: With new markets coming online and legacy cannabis markets expanding, the cannabis supply chain is certainly maturing and this crisis may be kicking things into high gear. In states on the West Coast, distribution channels have expanded, rules have allowed for curbside pickup and delivery and a lot more ancillary businesses are supporting a thriving market.
From MJBizDaily: Complying with regulations while sourcing and working with cost-effective, attractive marijuana or hemp packaging requires a deft touch, which can’t be done by simply throwing money at the problem.
Packaging is a major cost for any marijuana or hemp company that makes products, and a few considerations to cut expenses include:
Buying in bulk to get better pricing.
Keeping a close eye on the packaging manufacturer to ensure quality.
Dialing in forecasting to accurately order the correct supply.
Selecting affordable base materials and simplifying the process as much as possible.
“CannaBeth”, as Elizabeth is fondly known, entered the Cannabis industry more than eight years ago after spending the first part of her career developing packaging solutions for significant players in the retail and health & beauty markets such as Starbucks, Tiffany and Estee Lauder. Based in Seattle and Miami, Beth is passionate about finding environmentally responsible and sustainable solutions no matter what the form or substrate.
Grassroots Marketing speaks with Ryan Forrestal, an actor-turned entrepreneur and founder of the latest innovation to hit the cannabis market; Blunt Bowls.
He incepted this venture at a UFC fight with longtime friends, ambling to roll a blunt on the fly when it occurred to him that there was a cleaner, more efficient, and better quality route to experience a blunt.
Blunt Bowls combines the refined feel of a Cuban cigar with the communal comradery of passing a pipe around a circle. Just press, pack and light with these hassle-free tobacco leaf bowl liners. Not only are these a great option for those who enjoy smoking their cannabis with some tobacco, but they also keep your bowl nice and clean after every sesh. Crafted from dark, air-cured tobacco leaves, Blunt Bowls provide an even burn with a mild aroma that’s suited for any occasion.41
Crafted from dark, air-cured tobacco leaf, Blunt Bowls’ premium bowl liners are designed for indulgence in a clean, high-toned experience at the drop of a hat. With tobacco sourced specifically for its durability and moisture content, the even bowl burn and mild aroma creates a blend fit for any occasion.
www.bluntbowls.com
Grassroots Marketing speaks with Skip Motsenbocker, CEO of Pacific Stone,
Pacific Stone is a premier seed to sale company producing 6.5 percent of the licensed California market’s cannabis flower. Pacific Stone was founded in 2015 and is comprised of cannabis cultivators and sixth-generation Dutch greenhouse growers who built the coastal indoor greenhouses we cultivate in.
Pacific Stone has been recognized by Weedmaps, and Treez as a best selling flower brand in California and was recently recognized in the Top Selling Flower, Top Selling Pre-Roll, & Fastest Growing Pre-Roll categories in the fourth annual LeafLink List. Pacific Stone’s award-winning products include their Indica Wedding Cake, dense buds popular for their reported relaxing and euphoric effects; as well as their Indica Wedding Cake Pre-Rolls and Hybrid 805 Sour Pre-Rolls. This is the third year in a row that the brand has received honors from the LeafLink List.
Grassroots Marketing talks about Veterans Access to Cannabis with Gary Hess, founder and Executive Director of Veterans Alliance for Holistic Alternatives (VAHA).
Gary Hess is a former marine and founder of VAHA (Veterans For Holistic Alternatives), an organization that seeks to educate and empower veteran’s about the efficacy of medical cannabis.
You use cannabis which he says allows him to explore his trauma and process it rather than anesthetize it—and he advocates for other veterans to have access to the plant. “I knew that I was not the only one,” he said referring to not only his trauma but the difficulty in treating it with traditional medications. “I knew that I was not going to bed the same. I was taking the pills and drinking every night before I went to bed. I literally had to lock every single door in my house, including closets and other bedrooms. It was obsessive. I was having issues. So I took the shiny brass off my shoulders, called my fellow Marines and said, ‘Hey, I'm struggling. I'm drinking. I can't figure it out. Who else is having these problems?’ Then I started digging into the science.”
Curaleaf began a partnership with VAHA. The company will donate a portion of sales to the organization during the month of November. From November 1 through 15, Curaleaf locations across the U.S. will donate $1 from every sale of select items to VAHA.
VAHA also operates TeleLeaf, a premier access platform to medical marijuana that connects patients in need with qualified doctors.
Gary Hess is the founder and Executive Director of the Veterans Alliance for Holistic Alternatives (VAHA), CEO of Teleleaf, and Partner of Dynamic Growth Solutions – organizations he founded to help destigmatize and provide access to medical cannabis.
Gary served in the Marine Corps for 11 years, both enlisted and as an Infantry Officer. After serving during the heaviest levels of fighting in Irag, Gary experienced the challenges of living with PTSD, traumatic brain injury, chronic pain, and pharmaceutical dependency first-hand. He used cannabis not only to manage his conditions safely on his path to recovery, but also to catalyze and expedite Post-Traumatic Growth. He is now an advocate and activist for the use of medical cannabis in post-traumatic recovery – both for veterans and trauma survivors.
Within VAHA, Gary works with patients, medical professional, and lawmakers, leading qualitative research and advocacy efforts to provide evidence-based education on the benefits of medical cannabis and reducing the obstacles that hinder access. He has teamed with Dr. Sue Sisley and the Scottsdale Research Institute in their efforts against the DEA to successfully remove barriers that have hindered and prohibited federal research initiatives for decades. Gary continues to spearhead policy reform initiatives and has successfully testified in Congress for the legalization of cannabis for medical use in Louisiana and North Carolina. Gary became the first patient and veteran in Louisiana to receive a recommendation for medical marijuana.
Gary is also the CEO and Founder of Teleleaf, a telemedicine platform that provides affordable and convenient access to cannabis . Through his platform, Gary has connected thousands of patients with licensed physicians in 22 different states. He is also a Partner in Dynamic Growth Solutions, which provides construction and turn-key solutions for indoor cannabis cultivation via energy-efficient, high-yield growth containers. DGS was created to protect the license-holder during the most vulnerable time of growth to ensure patients in need have access to quality products in a timely manner.
In his professional career after service, Gary found early success investing in real estate, which eventually led to his award-winning Antique Lumber & Millwork Co., Southern Arch. Gary has also served as the Chief Operating Officer for an oil and gas firm as well as a nationally recognized federal contracting firm, where his leadership proved instrumental and led to explosive growth for both.
Gary holds a Bachelor of Science in Community Sociology from Wartburg College, where he competed in 4 yrs of NCAA baseball. He is pursuing a PhD in Cognitive Behavior and Brain Sciences, studying the neurological and physiological effects of trauma and the effectiveness of cannabis and other holistic alternatives in facilitating recovery.
We speak about the Cannabist Retail Experience with Jesse Channon, Chief Growth Officer of Columbia Care. Columbia Care Unveiled National Retail Experience with Launch of Cannabist, a National Dispensary Network Leveraging Proprietary Technology Platforms to Support the Customer Journey Anytime, Anywhere. We learn about the brand change and the onus to create this national retail experience.
The Cannabist retail experience is centered on making shopping for cannabis as simple and approachable as possible. Merchandising set-ups and store layouts have been organized to help customers move through the space with intent and become more comfortable in the process. Additionally, the space is designed to encourage employees and customers to engage in conversations that enhance the shopping experience, whether through product recommendations or general education. To fully realize this goal, all Cannabist staff will undergo extensive training not offered at other dispensaries, ensuring that customer and patient needs can be exceeded. Talk to me about how this differs from the conventional retail models.
The first location to launch under the Cannabist brand is the recently opened dispensary in Springville, Utah, followed by Columbia Care locations in Arizona, Illinois, and California, and most recently in Florida will become Cannabist branded retail locations, with a pipeline of more than 80 new and existing locations to follow over the next 24 months
Discussion on Competitive Cannabis Licensing at the State Level with Jay Czarkowski, Founding Partner of Canna Advisors.
Jay was interviewed in an article he was featured in from Boulder Weekly. Here's a portion that stands out to me that I would like to focus on.
Some cautious states are choosing to only legalize medicinally, while their neighbors leap at the opportunity to go full rec. Some states allow dispensaries to sell cannabis they grow themselves, while others require totally separate licenses for cultivation and dispensing. Some states, like California, have created as many as 20 different cannabis business-license classifications (like retail, distribution, cultivation, manufacturing, medical use, adult use, testing, etc.), while other states, like Alaska, offer just a handful.
One of the most significant policy distinctions between states with legal cannabis is whether or not they choose to restrict the number of cannabis licenses issued. If they do, that makes it incredibly competitive for hopeful business-owners to obtain a license and break into the industry. You also said it also dramatically affects the shape and nature of a state’s legal cannabis industry.
When states limit the number of cannabis licenses, it can often box out smaller businesses and entrepreneurs in favor of applicants that have more resources. In Connecticut, for example, the state government elected to issue just four cultivation licenses for the entire state when it legalized cannabis. It was the first state to have a truly merit-based application process, you explained — and it was extremely competitive.
Boulder Weekly also explained that you the unlimited license model is the healthiest, strongest approach to legalization and that the “bread and butter” of what Canna Advisors is doing depends on states doing exactly the opposite. You said “The majority of the work that we do as consultants is actually competitive licensing,”
Most small businesses and entrepreneurs cannot compete on paper with established, well-resourced, firmly-backed big businesses or wealthy investors applying for the same licenses. And it really does come down to looking good on paper
Jay Czarkowski is an influential cannabis entrepreneur, investor, and advocate. A well-connected and respected industry insider, Jay and his team have helped build cannabis businesses in 30 states and internationally. A foremost authority on real estate development and cultivation design, Jay has held a commercial general contractor license since 2002. Known for applying proven business tactics to unchartered territory, Jay has created a diverse vendor network at Canna Advisors with high-profile partners and serves on the board of multiple cannabis businesses.
Talking The Resonate System and Koan Cordials with Geoffrey Selzer, the Founder and CEO of Resonate Blends
Resonate’s growth strategy is to create an innovative ecosystem of companies, investments and research that all support The Resonate System. In addition to creating our “house” brands, the Company is also looking for other quality brands which could be incubated or targeted as either strategic partners or as acquisitions. Integrating these companies, we believe will provide consistent product quality that allows us to grow the company and create a trusted national brand.
Resonate Blends recently launched Koan, which offers drinkable cordials with meticulously formulated blends of cannabinoids, terpenes and botanicals that provide a refined cannabis experience.
Unlike strain-based or full-spectrum products, Koan Cordials are scientifically crafted to highlight specific cannabis characteristics, with a quick onset, and predictable intensity allowing people to tap into targeted feelings in a new, better way. The cordials are available in the current blends – Calm, Wonder, Delight, Balance, Create and Play.
With the launch of the world’s first cannabis cordial, Resonate Blends’ patent-pending Koan Cordials combine THC (psychoactive), CBD (non-intoxicating) with botanical terpenes to deliver an all-natural, plant-derived, single-dosed experience that can be enjoyed straight out of the bottle or poured into any beverage. Koan Cordials offer the benefits of both tinctures and beverages and combine Vertosa’s emulsion technology with Resonate Blends’ proprietary formulations to deliver consistent and precise experiences, each and every time.
Cannabis Safety & Quality with Chief Technology Officer & Founder Tyler Williams today on Grassroots Marketing today on Cannabis Radio. CSQ is the first cannabis certification program to meet the GFSI Benchmarking Requirements. As a division of ASI Food Safety, a woman-owned business that’s provided safety solutions to the food industry since the 1940s, the CSQ Standards were built in 2020 to meet ISO requirements, GFSI requirements, and regulatory cannabis requirements from seed to sale. Tyler Williams is a consumer product safety & quality expert in the Food & Beverage, Cannabis, and Dietary Supplement industries. This Year’s Cannabis Recalls, Explained: Between a Michigan company recalling the product after an employee licks shut pre-rolls, inevitably closing business, or moldy flower scares in CO, MO, OK, and AZ, Tyler can discuss lessons learned so history doesn’t repeat itself. Eliminating product recalls and preparing for federal legalization are two major reasons companies consider CSQ Certification.
Fyllo with Chief Commercial officer Jeff Ragovin, today on Grassroots Marketing only on Cannabis Radio.
Tech pioneer and industry veteran, Jeff Ragovin has a proven track record of leading and scaling technology platforms. Co-founder of Buddy Media, Ragovin played a central role in guiding the company from start-up to the largest enterprise social marketing software in the world. Founded in 2007, Buddy Media empowered brands and agencies with a SaaS platform to organize and control their social marketing programs globally. Buddy Media enabled companies to publish content, place and optimize social ads, and measure the effectiveness of social marketing programs. Salesforce acquired Buddy Media in 2012 for $745M, making it one of the largest tech exits in NY history at the time. At Salesforce, Ragovin served as the Chief Strategy Officer.
Today, Jeff is the Chief Commercial Officer at Fyllo. Fyllo is leveling the playing field for cannabis companies with the Fyllo Compliance Cloud, a suite of enterprise-grade software and services powered by RegsTechnology, the largest database of cannabis laws and regulations at the federal, state and local level. We deliver advanced data, media, and compliance solutions that are built for the complexities of the cannabis industry today. From local dispensaries to large MSOs and traditional CPG companies, ambitious cannabis brands and industry professionals choose Fyllo as their partner to go bigger and grow faster with trust and confidence in compliance. Jeff is a sought after speaker sharing his experiences and insights at leading industry events worldwide including: SXSW, CES, Digital Hollywood, Internet Week, Social Media Week, Dreamforce, MasterClass Series, Forbes, Startout and many others.
Grassroots Marketing discusses Revolutionizing Cannabis Supply Chain Management with Alen Nguyen, CEO of MainStem.
MainStem, a Seattle based company that is revolutionizing supply chain management in the cannabis industry by utilizing technology and efficient operations. Alen has raised over $4.5 million in investment capital and doubled MainStem’s growth year after year since 2017.
Supply chain issues aren't sexy but they're emphatically here to stay. The cannabis supply chain is no different than other companies in that it relies heavily on Asia for the doob tubes, pre-roll filters, and even the Nitrile gloves produced overseas and currently sitting unloaded on freighters at the ports of Long Beach and LA.
As many as 95% of cannabis operators report already dealing with supply chain issues before the pandemic drove things to a virtual halt. MainStem's proprietary SaaS platform helps purchasers see the entire supply chain operation from purchase to delivery, allowing for better decision making and less surprises. Based in Seattle and serving North America, MainStem has an everything-but-the-bud reach that provides a single-pane solution akin to the Amazon marketplace that allows companies to purchase and track in one spot for everything rather than purchasing separately invoiced items from separated vendors.
Cannabis Marketplace and Purchasing Platform MainStem, Inc. Named Microsoft Partner for Startups. MainStem, the cannabis industry's only marketplace and combined integrated purchasing platform, is delighted to announce its recent selection as a Microsoft Partner for Startups.
MainStem, the cannabis industry's only marketplace and combined integrated purchasing platform, is delighted to announce its recent selection as a Microsoft Partner for Startups.
The program, designed by Microsoft to "deliver startups access to technology, go-to-market and community benefits that help startups grow their customer and revenue base," supports startups at various stages across the globe.
With a commitment of $500 million to the two-year initiative, Microsoft intends to offer joint sales engagements with startups and partner with founders and investors at all stages of development to propel growth.
https://www.prnewswire.com/news-releases/cannabis-marketplace-and-purchasing-platform-mainstem-inc-named-microsoft-partner-for-startups-301316063.html
Building Technology To Protect The Cannabis Supply Chain via @forbes https://www.forbes.com/sites/lewiskoski/2021/10/01/building-technology-to-protect-the-cannabis-supply-chain/
More specifically, in the cannabis industry, inventory controls or inventory tracking are the central theme for regulations. For the regulators tasked with accounting for the industry, being able to access information on the state’s entire regulated market in one, digital system gives them a single source of truth. And for licensed business owners who need to maintain compliance, it helps make state regulators more transparent and provide the necessary information and tools needed to stay on track.
For instance, the ability to recall a product that has been deemed a public health and safety hazard is extremely important for both state officials and licensed cannabis businesses. We saw this firsthand during the vaping crisis in 2019. At the same time, it’s important for regulations to be flexible enough to not stifle innovation or make day-to-day operations onerous for new businesses.
MainStem, the leading B2B ecommerce marketplace and integrated supply purchasing platform for cannabis companies, was founded in Seattle, Washington in 2014. Since the beginning, MainStem has evolved alongside its clients, as their needs transformed from state-wide to regional, national, and global. Dedicated to supporting cannabis companies' growth through robust technology and partnerships with growers, manufacturers and dispensaries, MainStem works with businesses in all states where cannabis companies operate.
Green Mill Supercritical with CEO Wes Reynolds today on Grassroots Marketing only on Cannabis Radio. As President and CEO of Green Mill Supercritical, Wes Reynolds brings decades of experience building and managing complex domestic and international business relationships, including a year overseeing including cultivation, manufacturing, retail, and enterprise distribution of cannabis products. In his role as CEO, Reynolds is focused on growing market share for the company’s technologically advanced cannabis extraction machines, leading the charge to expand the possibilities of CO2 extraction to increase efficiencies, reduce operating costs and enable the development of new products. Prior to joining Green Mill, Reynolds served as President of Suterra Florida, where he was responsible for growing Florida operations from a team of 87 employees to more than 200, launching six new dispensaries and two distribution centers while gaining five points of market share. He spent nearly two decades at the Coca~Cola Company in increasingly responsible roles providing global leadership in Eastern Europe, Eurasia, the Middle East, Africa, India, and Japan. Reynolds returned to his hometown of Atlanta in 2011 to serve in senior corporate roles, including Chief of Staff for the President of Coca~Cola International. He later led relationships with a portfolio of independent U.S. bottlers who were expanding rapidly as part of an overall re franchising effort. Before joining Coca~Cola, Reynolds was a financial consultant with A.G. Edwards & Sons (since acquired by Wells Fargo). Reynolds holds a Bachelor of Arts from Ohio’s Kenyon College, where he majored in music. He lives in Atlanta with his wife, Celine, with whom he has two children. When he’s not working on expanding Green Mill’s industry footprint, he and his wife enjoy running, dining out, and watching good movies together. He also enjoys working on his golf game when time allows."
Cannabis Creative Group with Director of Business Development Dan Serard today on Grassroots Marketing only on Cannabis Radio. Dan has been working in the cannabis industry for over three years and has been a part of marketing over 150+ different brands. Currently, he heads business development and strategic partnerships for Cannabis Creative Group – a top marketing agency in the cannabis industry. He is a member of many cannabis associations such as the Cannabis Marketing Association, Business Owners Hemp and Cannabis Association, National Association of Cannabis Businesses. He is currently a committee member of the National Cannabis Industry Association’s Marketing and Advertising Committee. The stigma around cannabis and how marketing can help break down barriers Product innovations and new/up-and-coming types of businesses The value of certain digital marketing strategies for cannabis businesses, such as geo-targeting and Google Ads/SEO.
Audacious with CEO Terry Booth today on Grassroots marketing with Jorge Hermida only on Cannabis Radio. Terry Booth is the CEO of AUDACIOUS and the former co-founder of Aurora Cannabis Inc., which he built from a $10 million start-up to a multi-billion dollar leader in the global cannabis space. Terry is a visionary and passionate leader with a deep knowledge of highly regulated environments. Terry would like to discuss AUDACIOUS’s unique strategy, recent acquisitions, and partnerships including an AUDACIOUS/Professional Bull Riders Association branded CBD line of topicals that will debut at the PBR World Finals in November.
Turning Point Brands with Vice President Scott Grossman today on Grassroots Marketing only on Cannabis Radio. Scott joined Turning Point Brands in 2021 and is focused on strategic initiatives and acquisitions. Prior to joining, Scott spent over 15 years as an investor and Board-level advisor managing investments across the capital structure in both public and private companies. He founded Vindico Capital after working nearly a decade at Magnetar Capital and previously worked at Soros Fund Management in its private equity division. Scott started his career at Merrill Lynch in its investment banking group.
Holland & Hart’s multidisciplinary Cannabis industry team leverages deep expertise in a variety of highly regulated areas to holistically support the legal and business needs of clients operating, developing products, investing, or evaluating potential opportunities in the rapidly-evolving industry. Our next guest is a Nationally Recognized Cannabis Lawyer who has joined a new firm Holland & Hart to Launch their Cannabis Practice. Gillette has deep roots in the cannabis industry. She previously served as executive director of the Colorado chapter of NORML, the National Organization to Reform Marijuana Laws, and is a founding member of Women Grow and the National Cannabis Bar Association (now, the International Cannabis Bar Association). As the legal cannabis industry matures, businesses have increasingly sophisticated legal needs—particularly in corporate, tax, and intellectual property—that are best served by full-service law firms. My clients and my practice needed the support of a firm like Holland & Hart, which has top-notch lawyers across synergistic practice areas, a national client base, and offices in key geographic locations.”
TheBudGrower with CEO Alexander Ouvaroff today on Grassroots Marketing only on Cannabis Radio. One of the biggest components of the explosive home-grow market is knowledge. For many people looking into the industry for the first time – the internet is the largest available resource. This reason alone is what is helping new growers or those who are looking to grow to get the right details to start producing high-quality buds from home. Businesses that provide in-depth knowledge on how to grow are showing exponential growth within their company. The information that a company provides certainly is a make-or-break with many consumers. Providing the best education for first-time growers is starting to sell customers and acts to increase sales. This is why TheBudGrower provides information for its customers in order for them to grow the best buds from start to finish on their first try. The ability to grow from home not only gives people the knowledge and environment to grow – but it also creates more effective ways for patients to receive their medication at a fraction of the cost.
Auntie Dolores with Julianna and Dominique Carella today on Grassroots Marketing only on Cannabis Radio. Auntie Dolores is one of the first five medical cannabis brands in California and began creating a variety of edible cannabis products. In 2008 you started Auntie Dolores in San Francisco, California, and quickly became the go-to for patients seeking outstanding infused gourmet edibles that promoted the freedom for each to determine their own personal dose. Recognizing the special needs of so many medical cannabis patients, Auntie Dolores set itself apart by offering gluten-free, sugar-free, and vegan options. Talk to me about AD. Julianna, you and Dominique have redesigned Auntie Dolores’ expanding the beneficial CBD product line sourced from organic full-spectrum hemp oil, and created a reimagined, inviting, and informative website to inform and educate their customers.
Paradiso with CEO & Founder Christina DiPaci today on Grassroots Marketing only on Cannabis Radio. Our guest runs one of the largest independent craft cannabis farms in California. Well-versed in the cannabis trade for 10+ years, She does it all from compliance to finance, while also having a hand in strain selection, packaging design, and brand development. Her focus on seizing opportunities to be more fun, creative, and productive, encourages a vibrant and happy workplace — one supported by life-long friends/founding partners who’ve worked in the cannabis trade their entire lives. Across five acres in California’s Central Coast, Paradiso is a passage to the faraway where tropicalia meets modern artistry, united by the positive forces of cannabis. Woman-owned, and supported by life-long friends, Paradiso is radiant authenticity and passion for the craft.
Joygum with Danielle Gilliam and Amy Nudelman today on Grassroots Marketing only on Cannabis Radio. JoyGum tablets are accurately dosed at 10mg each! Because the THC is absorbed through the lining in your mouth, our gum has a rapid onset of about ten minutes and lasts from one and a half to two hours. This is a very broad patent in an industry very difficult to obtain both a patent and trademark. Development took 3.5 years and at least 350 formulations.
Scarlet Delivery with Claudia Post CEO of Green Bar Supply Co. today on Grassroots Marketing only on Cannabis Radio. Our next guest is an award-winning seasoned leader, business owner, nonprofit executive, and experienced problem solver. Before Scarlet, Claudia founded Diamond Courier Service, Inc., a same-day, time-critical, bicycle, and car delivery service. She built one location and four employees into the national Diamond Transportation Group, Inc. with 10 locations, over 350 employees. Claudia recently founded Scarlet Express, which provides state-approved, closed-loop dispensary delivery services to patients in every state. On the website: “Outsourcing your dispensary delivery services to an experienced provider will free up your time to focus on core tasks that will grow your business. We alleviate your need to manage drivers and dispatch, maintain vehicles, source insurance, and handle order disputes.”
Pickle Juice's organic, briny beverage is the only scientifically backed solution to prevent muscle cramps. Pickle Juice is just the kind of no-spin, the real deal, game-changing product Keuppens loves to bring to market. Indeed, the beverage has highly research, study-backed benefits. As the Vice President of Global Sales and Marketing, Filip Keuppens acknowledges the name The Pickle Juice Company may be limiting. Having nothing to do with cucumbers, the innovative brand uses a proprietary grain and blend of vinegar that blocks that nerve signal being sent from brain to muscle that initiates cramping. Pickle Juice’s organic, briny beverage is the only scientifically backed solution to prevent muscle cramps.
CBD + more is a female-owned specialty cannabis store and wellness center in Miami Beach, where you sell a full line of oils, tinctures, and other CBD treats, and you also offer one-on-one consultations and you have a doctor on-site to prescribe medical marijuana cards. Ranging in price from $7-$150, the Planta Rx product line includes gummies, vapes, sublingual oils, and a pain cream and has been meticulously designed by Egozi as part of her mission to address her clients’ health concerns with natural remedies. CBD + More is the premier trusted medical cannabis health center for Florida residents in search of alternative pathways to healthier living.
Grow Industries Inc. with founder Jesse Elkins today on Grassroots Marketing only on Cannabis Radio. Our next guest and his team of architects, engineers, environmental scientists, and HVAC, cultivation, and manufacturing experts have created some of the most envied facilities ever built. Grow Industries team arms cannabis companies with the foundation need to gain a competitive edge with a suite of solutions including full turnkey facilities and design; build-out of complete grow facilities and labs; architectural and engineering services; design of environmental, temperature control, humidity control, CO2 disbursement and HVAC systems; feasibility studies, pre-facility investor inspections and appraisals; access to a team of in-house grow and cannabis experts, along with specialty areas such as legal, real estate, regulatory, engineering and architectural.
River Organics with Adrianne Joseph, Founder & Farm Owner today on Grassroots Marketing only on Cannabis Radio. Our next guest’s company farms hemp sustainably and organically with the guidance of a master horticulturist with over 30 years of farming experience on their family-owned farm in the Virginia Chesapeake Bay Watershed. As we mentioned, Adrianne grows and refines USDA-certified organic CBD products of the highest quality on the family-owned farm in the Virginia Chesapeake Bay watershed. We talk about getting the unique USDA distinction and how the soil is along the Chesapeake Bay.
Kyoto Botanicals with co-founder Mark Gillilan today on Grassroots Marketing only on Cannabis Radio. Our next guest’s company aims to make CBD products easily accessible to everyone – from athletes to weekend warriors – so everyone can stay as active as possible and live healthier lives. Kyoto Botanicals has announced two new products: re(CHARGE) Premium Sports Cream and re(CHARGE) Sports Balm with the hands-free application. Each product contains 400mg of CBD, menthol, camphor, and other organic botanical oils to help soothe sore muscles and keep the body going during an active day. Mark began his career as a conservation biologist working to protect endangered species across the U.S. This work in the natural world inspired him to connect people more directly with nature and he transitioned into brand management for global leaders in the food, nutrition, and health and wellness industries. He then found the perfect intersection of his passions in hemp and CBD. Expand on that mission.
Fat Buddha Glass with Mike Colavita Chief Glass Enthusiast and Co-owner today on Grassroots Marketing only on Cannabis Radio. Our next guest is the chief glass enthusiast and co-owner of Fat Buddha Glass-- a company dedicated to making high-quality glass pipes, bubblers, and bongs at an affordable price. Mike had collected and viewed glass pipes as art long before he co-owned his own business Fat Buddha. Just looking at his website we were immediately struck with the beauty and detail of every pipe. It is really like looking at one-of-a-kind art, And it’s reasonably priced. Fat Buddha has a wide variety of smoking products including unique accessories like the Rubber Duckie Carb Cap, SmokeBuddy Air purifier, and Juicy Jay’s paper. You also have some fun items like the Batman Bowl and Green eye Bowl.
Birthjays with Michael Scherr - Founder and CEO - Aria Brands, makers of Birthjays today on Grassroots Marketing only on Cannabis Radio. Our next guest is an entertainer-turned-entrepreneur with 12 years of experience in the cannabis industry, where he has established expertise in branding, packaging, cannabis, gifting, and product development. Last year, he came on the program and introduced us to the DabVent Calendar during our time on quarantine. Birthjay, the world’s first joint birthday candle, and one-of-a-kind, smoke-able cake topper. This festive pre-rolled cone topped with a candlewick comes with a cake stake for easily placing on any cupcake or dessert. Talk to me about how the Birthjay gets properly used. Birthjays is collaborating with Tommy Chong to blow this year’s celebrations ‘Up in Smoke’ with special giveaways and promotions throughout the month of April.
Aqueous Wellness offers a full selection of advanced Nano CBD emulsions produced by Infused by EpicTM, a state-of-the-art, California-based lab known for crafting some of the purest, safest, and most effective nano-technology products in the industry. Featuring the highest grade, third-party tested CBD oils, and isolates blended with a proprietary mix of GRAS ingredients, the company transforms Nano CBD into water-soluble liquids and powders for maximum bio-availability, faster onset, and precision dosing. Nano CBD uniquely addresses a variety of physical, mental, emotional, and spiritual needs in an easily digestible formula that enables faster onset of healing benefits without the traditional “high” associated with Cannabis. Every product available on our site is non-GMO. Vegan and third-party laboratory tested to guarantee content and purity. Aqueous is committed to providing the finest CBD tinctures the market has to offer, and we genuinely believe these products will help to deliver the full potential of hemp extract.
The Dab Rite utilizes a flexible temperature reading arm allowing for more accurate readings across a variety of heights and angles. To add an additional level of convenience, the Dab Rite also features a built-in LED guide light, ensuring that you’re getting the most accurate temperature reading. Our guest’s company recently launched the first digital infrared thermometer on the cannabis accessories market to feature a fully adjustable sensor arm, allowing for more accurate readings on a wider variety of dab rigs. Most importantly, the Dab Rite will alert you with both light and sound when your preferred temperature is reached. Dab Rite features a 7-inch adjustable neck that bends in all directions so users can accurately read the heat of the quartz nail. It also lets users know when the optimum temperature is reached with light and sound indicators. Users can set the temperature on their Dab Rite from 200° to 800°, although the creators recommend a setting of 500° to 600°. The Dab Rite features a variety of built-in emissivity settings that can be adjusted based upon what type of banger is being used and features an automatic shut-off so the battery stays charged longer.
Ganja Goddess Delivers is a cannabis company that is devoted to providing convenient and safe access to medical and recreational customers everywhere in California. Goddess was founded by a woman who loathed visiting local medical marijuana dispensaries in California and wanted a private and judgment-free platform through which to access cannabis. Goddess was launched as a medical marijuana cooperative devoted to delivering cannabis with caring online support, providing a safe, discrete, and affordable option for all types of patients. We delivered to medical marijuana patients statewide throughout California so that mobility or geography wasn't a barrier to access. Now that Goddess is also a recreational adult-use cannabis delivery service, we still take that caring approach to everything we do. Beyond providing convenient cannabis delivery, Goddess's mission is to help our customers enhance their life by creating a safe, compassionate, and informed online community. Our small customer service team strives to make a connection with each and every customer, listening to their needs so that we can provide personalized care and improve our services. We set up exclusive deals with cannabis growers and manufacturers so that we can deliver the highest grade cannabis to our customers at the lowest possible cost.
Were excited to talk to a dedicated expert in the cannabis space with over 15 years of extensive firsthand knowledge and experience working at various dispensaries in Southern California. Our guest has successfully designed a calm, tranquil retail experience for its customers and we’re here to learn about this state of the art concept. Joining us is Mara Stusser, the General Manager of Calma in West Hollywood, California. When people visit CALMA, the dispensary features floor-to-ceiling windows and stylish fixtures, sleek marble display tables and wall paneling, a powder pink check-in station, and a seafoam green fridge case area. The dispensary also features a large LED video wall that displays calming images, including ocean waves, waterfalls, and forests. Now, Calma offers an exclusive selection includes flower curated by Master Hashishin (Hash-eesh-inn) Frenchy Cannoli), Zendo Blending Teas, cookies by Dr. Norm's, and vaginal health oils by Quim. Plus, you stock CBD-infused body lotions from Israel-based Tikun Olam, which you noted to Uncover LA Magazine is the only cannabis brand with scientific backing. We talk about creating this exclusive environment all under one roof and so much more with Mara Stusser of CALMA.
CannaHealth founder, Nurse Kebra Smith-Bolden. Our guest is a true trailblazer, a respected healthcare professional with the vision, purpose, and drive to transform the nascent cannabis industry. She launched CannaHealth to help more patients enter into the medical program in your state of Connecticut. She has since expanded into multiple states during the pandemic. We talk about how her experience in compassionate care was something that she felt cannabis would be a contributing factor. Through her business model, people are able to enter the cannabis industry at an affordable price point. Nurse Kebra assists patients and educates communities on proper cannabis uses as well as speaking on Urban Trauma which impacts urban communities. So with that, we dive into the level of understanding of the plant by the public. Also how far behind the curve in the industry at informing the public about the medical and entrepreneurial benefits, especially for underserved communities.
4Twenty Gaming with Tony Capp. our guest is part of a new organization focused on bringing our "cannabis creators" together. From Indie Developers, Content Creators, Music, Art, etc., all created by people who use Cannabis in some shape or form. THC, the chemical in weed that creates all those psychoactive effects, attaches and absorbs into the naturally existing THC receptors in your brain. Studies suggest that this process releases dopamine and stimulates your reward system. What is the reward system though, and how does it relate to weed and video games? Well, the reward system releases dopamine and makes you feel good when you complete a task or satisfy a need. Smoking weed releases more dopamine, making you feel more accomplished and satisfied with small tasks like completing a game quest or finding valuable loot items. 4Twenty Gaming supports Indie Devs, Small Business, Gamers, Streamers, Dreamers, Creators, and Inspirers, All in the Name of Cannabis!
Gold Spectrum CBD with Yanet Caliz. Yanet is the CEO and founder of the lifestyle and wellness cannabis company, Gold Spectrum CBD. The company creates certified high-quality CBD to naturally support health and wellness. Gold Spectrum CBD products are made in smaller and easier to manage batches to assure product quality and CBD concentration. Gold Spectrum full-spectrum CBD products contain about ten times the amount of most competitors. The company attributes their product’s superior quality to the starting material. The most potent American grown hemp plants. This L.A. based cannabis company brings over two decades of “dedicated research, testing, quality control, and meticulous formulation,” to every one of their nutraceutical products. This interview with CEO Yanet Caliz reveals her profound pride for her company and it’s many successful CBD products. Yanet is one of many who see cannabis as a way to help people and improve their lives, possibly. Cannabis is a beautiful natural plant that could change lives. It transformed Yanet’s life for the better, and her future endeavors, business or personal, are looking bright. Please visit her website and if you happen to try her products, please give her a shout out on Instagram!
Trym with CEO, Matt Mayberry. Our next guest’s company has created the first cannabis farm management software built from the ground up for commercial growers. As the only farm management software specifically built to address the challenges facing cannabis cultivators today, Trym provides a thorough analysis of operational data, so that growers can improve efficiency and their competitive edge. The Trym mobile app makes data collection and team management easy, even on a business scale. Trym spent most of 2018 in a private beta with two farms before officially launching at MJBizCon in November of last year. We talk about the progress of Trym and how your company has navigated growth around the pandemic.
Double Down CBD was founded in San Francisco, California by a team of passionate life enthusiasts combining their unique strengths to create a CBD wellness company that truly makes a difference. Their journey began five years ago when they started developing CBD recipes with a view of creating a truly organic CBD experience for their own use. Double Down CBD delivers the purest, fast-acting wellness CBD products available that are not only significantly helping people with many conditions but provide an overall feeling of wellness to help you live life to the fullest.
North 6th Agency with CEO, Matt Rizzetta. Our next guest’s leadership, his firm has been ranked as the #1 fastest-growing agency in the United States in its revenue category by O’Dwyers, as well one of the 50 most powerful agencies in the United States and the “coolest spaces at the hottest PR firms” by the Observer. He just launched a financial communications offering via a deal with the Berlin Group. The group will help clients define and reach valuation targets, prepare for IPOs, manage investor relations and shareholder communications, and prepare for liquidity events. Matt has a new book Embrace the Pace: The 100 Most Exhilarating Lessons Learned in a Decade of Entrepreneurship, available online at Amazon and Barnes & Noble where you share the 100 Most Exhilarating Lessons Learned In A Decade Of Entrepreneurship In New Book, 'Embrace The Pace'.
North Coast Analytical's team is rallying around more stringent microbial testing for hemp grown for flower, as it can have the same contaminant issues like marijuana. When it comes to hemp testing, guidelines tend to be even looser, as federal regulations simply require pre-harvest cannabinoid potency testing. For now, the North Coast team is advocating for all cannabis companies to test their products for harmful pathogens, especially aspergillus, which can cause fever, chills, a cough with blood, and shortness of breath.
Leaf Trade with President and Chief Revenue Officer, Michael Piermont. In 2015, while newly licensed cannabis companies were starting up, they began to experience some common operational challenges. Processes for moving products wholesale, from sellers to buyers, were outdated and inefficient. At best, the methods were slow, fragmented, and hard to track. At worst, orders were being written on cocktail napkins. These were big businesses operating on a manual system of emails, spreadsheets, and text messages. Leaf Trade knew there was a better way, but it didn’t exist yet. So, they built it. Enter Leaf Trade: a better way to buy and sell wholesale cannabis. By 2017, they created a compliant, connected, and reliable technology solution for licensed cannabis growers, cultivators, retailers, and dispensaries—one with product quality and client success at its center. Michael Piermont joined Leaf Trade in March 2019. In his role as President and Chief Revenue Officer, Michael oversees company strategy, sales, customer success, and marketing. His successful track record in tech company leadership includes roles at CareerBuilder, Fooda, ECOFIT, Fanchest, and amSTATZ, the latter two of which he co-founded and helped reach acquisition. Outside of Leaf Trade, Michael serves in several important roles, including #girldad, sneaker collector, and golfer. One of his other claims to fame is placing second in a worldwide Seinfeld trivia competition.
The Blinc Group is a full-service vaporizer technology company that focuses on the development, production and distribution of best-in-class cannabis consumption technologies. I work on fundraising, corporate strategy and dealing with wonderful surprises that are a part of start-up life. A career in capital markets spanned being a Partner of a market-making firm on the floor of AmEx, wealth management and running European Structured Credit Derivatives at Tullett Prebon LLC in London. He holds the Series 7 and 66 FINRA licenses. The Blinc Group's people are the very foundation of their success as a business and an unparalleled influencing force in every aspect of cannabis and vapor industries worldwide. They’re a tight-knit team. Blinc's management and advisory board contribute deep industry expertise and relationships that play an integral in each of their companies.
VerdeMed President & CEO José Bacellar. José is uniquely qualified to lead efforts across multiple jurisdictions, having assisted a number of North American companies to expand into Latin America. He brings extensive professional experience in the pharmaceutical industry and has relevant experience in the medical cannabis industry. Prior positions he has held include Head of Business Development for Canopy Latam; Interim COO at Canopy Health (UK); Head of Business Development at ACIC Pharmaceuticals (Canada); CEO at Vetnil (Brazil); and CEO & President at Bombril S/A (Brazil).
Columbia Care's patient-centric focus includes one-on-one consultations and follow-ups with pharmacists and experts, enabling individualized care on your personal health and wellness journey. With a focus on clean cultivation, superior quality, and positive patient outcomes, they offer brands and products that meet high standards of potency, purity, and predictability. Their proprietary, patent-pending medical brands define Medical Cannabis. TheraCeed, ClaraCeed and EleCeed are pharmaceutical-quality and come in a variety of formats, including hard-pressed tablets, suppositories, vapes, and lotions. With over one million patient interactions, Columbia Care is proud of the positive outcomes they've helped create. For powerful stories about how Columbia Care has impacted patients’ lives, you can go to their website.
Driven Deliveries, Inc. is the world's first publicly-owned cannabis delivery company. Driven is an all-in-one technology and logistics solution built for brands to brings their products directly to consumers' doors through a comfortable, trusted and professional experience. Based in Southern California, but always looking toward the horizon, we strive to bring movement to the world’s legal cannabis market.
Skinny Weed with CEO Misha Crosby and Founder Jenae Alt. Our guests have said to have developed the most effective weight loss dietary supplement on the market. Misha has been a movie and tv actor for various series from Britain's long-running soap opera Holloyoaks to ABC Family’s The Lying Game to FX’s American Horror Story: 1984. Jenae is a producer, actor, and comedian that came through the comedy ranks of the Groundlings and the Upright Citizens Brigade to being a brand ambassador to High Times. SkinnyWeed contains a broad spectrum hemp extract which has been nano encapsulated with proprietary Hy-Fusion technology. HyFusion nanoencapsulation is a proprietary patent-pending technology using specific wall material configuration with multi-core encapsulation of specific active ingredients for targeted delivery and release of the actives.
Cannabis Innovation with Manny Montano, Director of Innovation, Banana Bros., LLC. Banana Bros., a company committed to modernizing the herb industry by bringing innovative, tech-savvy products to the market, has launched a new product that is answering an age-old question that has stumped users for years: "So who's rolling?" Introducing OTTO by Banana Bros.: an innovative, 'smart' motorized grinder. With just the touch of a button, both new and seasoned herb users can enjoy the perfect smoke in whatever your smoke of choice. This high-tech, all-in-one cone-making device elevates the experience through unprecedented ease of use, portability and 'smart' technology. By activating the device's single-use button, OTTO by Banana Bros. is designed with artificial intelligence to gently mill buds to uniform perfection and then neatly fill Banana Bros. premium raw fiber cones in just seconds: No mess, no wasted greenery. Unlike traditional hand grinders that crush buds, damage trichomes and become easily jammed, OTTO by Banana Bros.' patent-protected milling technology system communicates directly with the motor and blade, senses resistance to the milling blades and adjusts appropriately, resulting in evenly processed herb with superior flavor, consistency, and smoking experience. In a phrase, it makes 'the perfect cone.' Founded in 2017 by CEO Dave Richmond and Director of Innovation Manny Montano, Banana Bros., LLC brings elevated, smart solutions to market that provide herb users with high-quality ancillary products with unprecedented precision and simplicity. A company based in the heart of Los Angeles, Banana Bros. represents a diverse community of herb users from all different walks of life. The company is committed to modernizing the industry by bringing innovative, tech-savvy products to the market, leveraging over 20 years' experience in creating some of the world's most popular consumer electronics brands. For more information, please visit www.bananabros.com.
Cannabis derived gourmet food and food gifts with Feliks Gurevich co-founder of Baked Bazaar. Our guest is the co-founder of the largest curated marketplace for cannabis derived gourmet food and food gifts. As CBD continues to become more available and accessible, consumers are inundated with choice and overwhelmed about where to start. Baked Bazaar is here to help them. The company behind the Oreo has announced back in May it is considering a CBD-infused cookie or food item to be added to the plethora of snacks available on the market. Mondelez — which makes Oreo, Cadbury, Chips Ahoy, Nutter Butter and Ritz — revealed plans to hopefully launch a snack infused with CBD as interest continues to grow in the market for the food products. In April, Carl's Jr. debuted a CBD-infused burger for one day only in Colorado. We are still awaiting the implementation of the 2018 Hemp Bill. Meantime, the FDA has continued to issue warning letters to companies selling CBD-derived human and animal products. "Warning Letters" are administrative actions that are akin to cease and desist letters. The majority cited hemp or CBD-derived human ingestible products, such as oils, tinctures, gummies, lollipops, and capsules. FDA's most recent warning letter was published in September 2019. Baked Bazaar Expanded its Exclusive CBD Collection from Cake Jars to Shortcake Tinctures to Kannapops.
In this interview I spoke with Dr. Franjo Grotenhermen who is Executive Director of the International Association for Cannabinoid Medicines and organizer of the 2019 Cannabinoids in Medicine conference in Berlin, Germany.
Dr. Grotenhermen treats many patients using high-THC cannabis, including over 300 with ADHD and some with schizophrenia. At the conference he shared his experience and expertise with doctors from 35 countries, and he kindly shared shared some with us.
Dr. Grotenhemen explained potential drug interactions. He also addressed possible acute side-effects like psychosis, and possible chronic side-effects like dependency and schizophrenia. He explained these are insignificant when put in perspective.
He also shared research that indicates many medical conditions may originate in the endocannabinoid system (which cannabis helps regulate), and research into THC as an anticancer agent.
Doctors interested in prescribing cannabis medicines can attend an upcoming 4hr Seminar "My first patient" by Dr. Franjo Grotenhermen in English, in Amsterdam from 3pm this Wednesday November 27th. His talk is presented by pharmaceutical-grade cannabis manufacturer MYCB1. Info at https://mycb1.com/seminar.
doctor #cannabis #medical #cannabismedicinal #research #healthcare #drfranjogrotenhermen
Cannabis for Children, a Pediatrician's Experience, with Dr. Bonni Goldstein. We spoke with Dr. Bonni Goldstein at the IACM Cannabinoids in Medicine conference 2019 in Berlin, Germany. Dr. Goldstein is a trained pediatrician and practicing cannabis specialist in Los Angeles, USA. Dr. Goldstein has successfully treated over 900 children with serious medical conditions including epilepsy, autism, various cancers, anxiety, depression, bipolar, eating disorders, OCD and ADHD among others, using cannabis medicines. Dr. Goldstein explained to her "do no harm" approach to giving these otherwise untreatable kids and their families a second chance to live healthy, happy lives. She said patients achieve the quality of life improvements, fewer side-effects, more alert, more awake, starting to talk, using fewer pharmaceuticals, fewer hospitalizations, and other benefits. Dr. Goldstein also said other physicians are now understanding that they can alleviate unnecessary suffering using cannabis as medicine. She describes that for pediatric epilepsy this means significant reductions in potentially brain-damaging seizures or even complete freedom from seizures [without the terrible side effects of current anti-epileptic drugs]. In her practice, cannabis medicines reduce the crazy behavior of kids with autism to reveal the person underneath [where there is no safe and effective treatment currently available].
Discussing The Budtender Awards and Protis Global with Keith Allen, CEO of Round Meadow Holdings, Founder of the Budtender Awards. Plus, we profile Frank Judd, director of client accounts for Protis Global.
ASD Market Week Part 1 With Ed Lynch on Grassroots Marketing. ASD Market Week features thousands of exhibitors and attracts 45,000 buyers twice a year. ASD Market Week is the leading event for low-to-mid-level merchandisers and was voted “Trade Show of the Year” by TSNN Trade Show News. Nearly 3,000 vendors from department stores to convenience stores, from college book stores to general stores from grocery store distributors to fashion boutique stores and many more attend to find unique merchandise that will set their business apart. ASD began as a military surplus trade show in 1961. In fact, ASD at one time was the abbreviation for Associated Surplus Dealers. This west coast trade group was founded by Walter Fletcher and began as small trade shows held in Santa Monica, Ca. ASD added Associated Merchandise Dealers (AMD) to their name: “ASD/AMD Trade Shows”. ASD began as a military surplus trade show in 1961. In fact, ASD at one time was the abbreviation for Associated Surplus Dealers. This west coast trade group was founded by Walter Fletcher and began as small trade shows held in Santa Monica, Ca. ASD added Associated Merchandise Dealers (AMD) to their name: “ASD/AMD Trade Shows”
Product Earth Expo-Fest is totally unique in the UK, being the only Hemp, CBD, and Cannabis event that highlights the complete business eco-system of this amazing plant, its many varieties, derivatives and uses. From agricultural, industrial, medicinal and recreational, to production, wholesale and retail, it is the leading UK showcase for this rapidly evolving and exciting industry. Likewise, the camping element is not found at many hemp events across the world! bA carefully curated a line-up of D.J’s and bands will also provide another exciting element to the event and the perfect soundtrack for the weekend.
Affordable Shopping Destination Market Week with Vic Carretti, Business Development for ASD Affordable Shopping Destination Market Week. ASD Market Week features thousands of exhibitors and attracts 45,000 buyers twice a year. ASD Market Week is the leading event for low-to-mid-level merchandisers and was voted “Trade Show of the Year” by TSNN Trade Show News. Nearly 3,000 vendors from department stores to convenience stores, from college book stores to general stores from grocery store distributors to fashion boutique stores and many more attend to find unique merchandise that will set their business apart. ASD began as a military surplus trade show in 1961. In fact, ASD at one time was the abbreviation for Associated Surplus Dealers. This west coast trade group was founded by Walter Fletcher and began as small trade shows held in Santa Monica, Ca. ASD added Associated Merchandise Dealers (AMD) to their name: “ASD/AMD Trade Shows”. ASD Market Week is also home to the SourceDirect trade show, a B2B show for importers, distributors, wholesalers, and large retailers to buy wholesale goods directly from overseas manufacturers. SourceDirect at ASD is the go-to destination for buyers looking to source new product categories and find new ways to directly profit from manufacturers coming from top sourcing countries.
High level conferences and trade shows with Morris Beegle, President Of WAFBA or We Are For Better Alternatives. Morris is the co-founder and president of the WAFBA (We Are For Better Alternatives) family of brands, including the NoCo Hemp Expo, Silver Mountain Hemp Guitars, Tree-Free Hemp, The Hawaii Hemp Conference. They are an event producer creating high level conferences and trade shows heavy on education and advocacy for the plant and planet.
The ABCs of CBD The Essential Guide for Parents (and regular folks too) with Shira Adler. Shira (aka the Canna-Cantor due to her background as healer and Clergy) is the Founder & CEO of Synergy by Shira Adler — a ComPASSIONate care holistic health & wellness company. The acclaimed author of The ABCs of CBD The Essential Guide for Parents (and regular folks too) Shira is a nationally recognized media-wellness personality seen on Bravo, GMA, The Today Show, and a contributor across myriad digital and linear outlets on topics ranging from spirituality and holistic parenting, to cannabis & hemp and FemPowered entrepreneurism.
Slim Jim India started out making smoking papers and filters and has now diversified into hemp body washes, vape oils, CBD products, a grow box controlled by an app, and other related products. They manufacture branded products which they distribute to headshops all over India along with many other cannabis-related products by other manufacturers. They also operate an online headshop selling their own products and those of other companies to retail customers.
Kunaal shares his experiences at Cannafest, what the event means for the Slim Jim's business as well as some of their international marketing strategies. He also offers some insight about the Indian market for cannabis-related products, the legal paradigm for cannabis users in India, and current developments in India relating to medical cannabis research.
Today we speak to Matt Shotwell of Native Tree Farms. Coming from notoriety as an actor (known for Weed Country (2013), I (Almost) Got Away with It (2010) and Campaignin': The Movie) and some related legal entanglements that were later dismissed. His Native Tree Farms brand has a real story (the pigs, the cows, the fallen native trees used for mulch, etc) and that's what customers want in order to feel good about your product, something he says big corporate cannabis companies don't have. His use of the media (Instagram, etc) to communicate that story, and therefore having an influence on the market that most other growers don't have is what makes his vision that must more unique. Matt uses the "ask" method of marketing to determine that many customers' main complaint was that budtenders didn't know much about the products, and inserted representatives into stores to bridge the gap. Also using the data to divide customers in useful sub-groups so that products and marketing can be tailored to appeal to each group is another one of his effective methods
Audrey Kerger has a background in health and nutrition, helping people transform their bodies into exactly what they desire. Her journey into the cannabis industry came after her son was diagnosed with Autism Spectrum Disorder and the medical establishment was looking to create a “patient for life.” Audrey began digging deep into the research of cannabis and was astonished at what she discovered. Her family has found hope and life using CBD-rich cannabis products and she has dedicated herself to helping others understand this plant is not from the “Devil,” but a true gift that will transform not only human health and well-being but will change the future with the abundance of ways we can use this powerful plant.
Today on Grassroots Marketing we are joined by Scott Rabinowitz from Buoyancy Digital LLC. Scott has managed over $100m in digital advertising spending by age restricted brands over 20 years. Buoyancy Digital's full service is a digital advertising agency that is exclusively focused on age restricted markets including cannabis. Passionate digital media & eCommerce executive. Hands on high volume experience in online advertising sales, electronic media planning & buying, plus eCommerce conversion rate optimization. Strong focus on IP, content and licensing revenue for premium brands, with a focus on global entertainment industries and enterprise retail.
Today on Grassroots Marketing were joined by Brian Katz. Brian is the Chief Executive Officer of Lighthouse Global Solutions, LLC a Security Consultancy. Mr. Katz has spent almost 20 years in the public and private sector security industry including as a Special Agent for the US Department of State, Diplomatic Security Service and most recently as Director, Global Investigations, Intelligence, Protective Services & Aviation for Google. Mr. Katz provides security consulting, develops training, conducts program reviews and risk assessments for companies from startups to Fortune 500.sungrown. As well as how much support they offer for that business that hears the word aeroponics and it goes over their head.
Today on Grassroots Marketing we are live at USCC Expo in Miami Florida, and we are speaking to Robbin Davis, Brand Partner for Purium CBD+. PuriumCBD.com launched in April. Superior product for a phenomenal price. Purium believes in whole foods, whole plants and the co-factors that are in a whole food matrix. That is why it was important to offer full spectrum extract in a base of organic hemp seed oil. Science and cutting-edge research on pure isolate CBD show great promise as well. A unique product was formulated that brought the two schools of thought together so the user can experience the benefits of both.
Get information about how commercial growers can increase their yield with the latest techniques for maximizing space, pest control, and heat-reduction systems. Includes a discussion of recent advances in technology that are helping commercial growers maximize space, increase yields, and use nutrients more efficiently. You’ll also learn about the importance of R&D and genetics in selecting the right strains, along with information on water walls and cooling and other methods to help you grow successfully in the Florida climate.
Today on Grassroots Marketing we are joined by Traffic Roots CEO, Christian Valdez. TrafficRoots is a fast-growing and innovative advertising technology company. They create technology to maximize revenue for the digital ecosystem with an emphasis on the Cannabis, CBD, and Crypto industry. Building, breaking, and bettering technology at extraordinary scale is their secret to staying at the forefront of innovation. In a previous role, he served as COO of one of the biggest vice advertising networks in the industry. His industry experience from vice industry brings true monetization strategies as well as technical advantages to the cannabis community. Traffic Roots is proving what Google, Facebook, and Bing can not provide to the cannabis industry: Digital marketing at scale. In our interview with Christian, we asked a variety of questions to gain further insight into being a cannabis entrepreneur.
"Karen J. Bernstein is the Principal of Bernstein IP, a law firm based in New York City that counsels its clients on creative ways to protect their trademark, copyright, trade secrets, and domain names in the emerging legal cannabis industry. The firm also provides corporate and securities services to its clients. Karen is admitted to practice law in Colorado, New York, and Pennsylvania.
Before heading to law school, Karen was an executive in the advertising business, as well as having been a personal manager to a major recording artist. Karen also co-wrote of a Top-10 Hit song in Europe that was featured in Billboard Magazine.
Today, Karen brings her unique background and skills to the practice of intellectual property law. Her firm represents businesses in the Cannabis industry such as the Arcview Group, which provides a quarterly private investor network conference in the Cannabis industry. Her firm is an active member of the National Cannabis Industry Association where Karen serves as incoming Chair of the Packaging and Labeling Committee (PLC) for the 2018-2019 term.
Karen has spoken at a number of Cannabis industry events including Arcview, several of the NCIA Quarterly Cannabis Caucuses, The New West Summit, the New York Cannabis Law Summit, and the City Bar of New York.
Karen taught an online educational video produced by Green Flower Media entitled, “Protecting Your Intellectual Property in Your Cannabis Business: Identifying and Building IP to Enhance the Value of Your Cannabis Business to Attract Investors.”
Today on Grassroots Marketing we are joined by Tamar Moritz. As a consultant for the cannabis industry, borrowed her parents’ house in an exclusive gated community to host the party. She also borrowed their address book, inviting her mom’s cadre of friends most of them in their sixties. BDS Analytics offers a full understanding of the evolving cannabis market. Our Green Edge Retail Sales Tracking, Consumer Insights, and Industry Intelligence divisions work together seamlessly to provide the answers our customers are looking for.
Today on Grassroots Marketing we are joined by Tim Morse, Battalion One Fire Protection and Sr. Account Manager. 10+ years background in Fire Protection/Fire-Life Safety Some basic and some unique aspects of Fire Protection as they apply to the Cannabis industry for growth, extraction, etc. They speak on the basics of Fire-Life/Safety, Specifics of FLS as applied to Cannabis operations. Also how to keep buildings and operations robust performers vs. problems that can surface where codes and ordinances of certain jurisdictions are involved.
Today on Grassroots Marketing we are joined by Dr. Bao Le, Co-Founder & CEO. Bao is a seasoned executive and dedicated entrepreneur with a twenty-year history of consistently creating successful startups. His business acumen and accomplishments demonstrate superior skills for identifying and developing untapped market niches in numerous, diverse industries. Bao’s passion for starting BAS Research is a personal endeavor. After learning that his youngest son is autistic, Bao committed his life to finding safe and holistic alternative treatment for his son and others like him. He learned about CBD’s effectiveness on autistic symptoms and other medical conditions and made it his crusade to improve the industry. BAS Research is his vision and his personal mission is to refine and improve the processes of which cannabis-related products are derived and to change the narrative of the industry to remove the public stigma of cannabis. Bao received his doctorate from Palmer College of Chiropractic."
Witch Dr. Glass Blowing Studio and the History of Salem in a shop that features a gallery, a glass blowing studio, and a staff who appreciates a theme.
CannaCon Boston 2017 starts up July 13-15th and event founder Bob Smart tells us what to expect that solidifies cannabusiness is ready to thrive in Massachusetts.
Chronicling the growth and expansion of mCig, The 420 Cloud and Expanding The Cannabis Connection as we hear from mCig Chief Marketing Officer Alex Mardikian.
OxyGreen Inc and Smart Grid Solar spokesperson Jared Peterson tells us about their cleaner solution for a safer planet.
We sample a delicious Electric Herbs Hemplade Tea infused with hemp, lime and ginger with Yudah Wey from Electric Herbs, the makers of Hemplade.
HealthSmart CBD Founder Tom Feiffer talks about Marijuana Making Its Medicinal Comeback, and working with various combinations and ratios of THC and CBD.
Paul Methot, CEO of Knalysis Technologies talks to us about Plans to Improve Medical Marijuana Treatment by releasing its Wellness Tracker App.
Introducing us to the Victory Electrostatic Sprayer is Luis Avalos from EcologyWorks on how the sprayer can be best used to irrigate your indoor cannabis grows.
Talking Energy Efficiency Policies and Economic Development Strategies For Cannabusinesses with Laurence Davenport, Managing Partner of DC Group.
We speak with David Rakower, the President of Sibannacal Life and we talk to him about The Legendary Underground Game of Zonk he is showcasing at the 2017 SECC Expo in Fort Lauderdale, Florida.
We're joined by John David Carrasco of John David Global and CannLiv, who updates on 11-year old Alexis Bortell who has written a new book called Let's Talk about Medical Cannabis: One of the Earliest Medical Communities Seen Through the Eyes of Its Youngest Advocate.
Bobban Subhadra is the founder and CEO of CBScientific, a medical device company developing engineering and device solutions for cannabinoid or CBD medical technology.
Today on Grass Roots Marketing Khaliko is Joined by the owner of Honey River Scott Struble, and Derek Riedle the Founder and Publisher of Civilized Worldwide Inc. Scott Struble: Honey River was founded by Scott's wife and myself. I worked as an aerospace machinist and grew cannabis for her to help with her autoimmune disease. After learning about solventless oil extraction and breaking her hair straightener, a I machined my first set of platens and Honey River was born. We decided to call the company Honey River since that's what it looked like when the oils were running out of the platens and down the parchment paper. They love offering many options that will allow you to personalize your kit. I truly enjoy bringing your ideas to life and building you a one of a kind high quality setup that you can be proud of.
Derek Riedle: He is the founder and publisher of Civilized - a media company that speaks to motivated, productive adults who choose to enjoy cannabis as part of a healthy, balanced lifestyle, but do not define themselves by it. He approaches life with wide-eyed curiosity and a gut feeling for what people want before they know they want it. Derek has crafted the message and shaped the story of leading companies and winning political campaigns across North America. He founded strategic communications agency, Revolution Strategy and is the co-creator of Real Houses of… a television series showcasing some of the most interesting homes in North America and the personalities behind them.
Brandy reports on location from Kannaway Ignite 2017 and she speaks with Nilla Cox from Nilla Bone Brc. She explains how CBD has worked wonders for her.
Brandy was live at the Kannaway Ignite 2017, she was joined by Emily Burch. Her girlfriend is Kendra Bratton and was the one who connected her with CBD's after her father took his life. Emily has a few friends with MS that she knew could be helped with Kannaway products. At the time of the recording Emily had only seven more days as a teacher before she became full time for Kannaway. Emily is on a mission to teach people how to obtain cannabis products in non legal states.
On Location at Kannaways Ignite 2017 Brandy from Grassroots Marketing is joined by Kimberly Ridgeway. A trained Curandero shaman, and a professional healer. She speaks about her methods of healing and what it means to be a healer. Kimberly recently created her own form of healing called "The Galactic Heart Healing Chamber", which is a resinence chamber that is supposed to transport you to a healthy state of mind. She lets you know where you can reach out to her because she does do a number of healing's via Skype, although she stays pretty booked.
Live from Kannaways Ignite 2017 Brandy from Grassroots Marketing is joined by Heather Walker. 15 years of alcohol abuse with no end in sight she started using kannaway products and been clean since. Suffering from a laundry list of aliments Heather has been in tip top shape since using CBD's. Heather talks about how she also uses CBD's to calm her daughters ADHD.
Brandy Shapiro-Babin speaks with Kansas City Chiefs Hall of Fame, NFL All-Pro NFL kicker, and former White House Staffer, Humanitarian and public speaker Nick Lowery.
on The Grassroots Marketing Podcast Khaliko speaks with Jack Carney of Canfinder and Ophelia Chong of Stock Pot Images.
Jack Carney - He is the creator of the APP Canfinder. It is a multi-purpose platform for the cannabis industry. They connect both B2C and B2B and have done so by providing a basic community for their users to utilize to communicate and share content.
Ophelia Chong - Founder and CEO of Stockpot Images, She began her career as the photographer for David Carson at Raygun Magazine and then moved on to Sony Music, Mercury, Epitaph, and Interview Magazine.
Today on Grass Roots Marketing Brandy is joined by registered nurse Kendra Bratton. Brandy asks how she was introduced to the cannabis industry and the response was extremely emotional. Kendra lost her father to suicide a few years ago and was approached about how to use CBD's to calm the effects of depression. They also talk about the endocanabinoid system and, why it is scarcely taught in medical school.
Kannaway Grand Ambassador Elizabeth Kirkwood shares how she came into the cannabis industry to sell CBD products and how exploring understanding the endocannabinoid system helped bring her in.
Cookie Fam member Sherbinski breeder of the flavorful unique tasting strain Sunset Sherbet and Gelato line discusses the process getting new strains to rotation
Bill Mickels the director of business development for ERB Supply, talks about branding new companies in the cannabis industry. ERB is essentially a marketing company for all cannabis industry business's. They speak about the importance of child proofing for products and distribution.
Halston Pochek sits down with Cannabis Radio to talk about WERC, which is an employee management company. They deal with place employees with growers and other cannabis business owners through out the industry.
NCIA's Bethany Moore speaks with Matthias Crandall from Paradigm Supercritical Innovations, who were awarded a NCIA CannaTech Award.
Jimmy Myers of Plant Lighting Hydroponics speaks at the 2017 Cannabis Cultivation Conference about their light deprivation products and current indoor greenhouse special
Lior Gantz: Bio + Expert speaker, that is on interviews, live radio and podcasts, receives many thank you and feedback for his honesty and easy to understand explanations that are simple to relate to. Lior has been nicknamed “Globeionaire” by millionaire entrepreneurs, investors, and businessmen who have seen him in action. He has a global approach to life and business, and that’s where the name originates from. Over the past 16 years, Lior has built, run, and managed various exciting ventures across 2 continents. With Portfolio Wealth Global, Lior provides a glimpse into his inner thoughts and work processes, so loyal members get to grow and expand their financial expertise along with him. His drive to consistently outperform the markets with an elevated degree of safety on one end and his commitment to seek out and find the most explosive “under the radar” opportunities on the other end will be clear to you with every word you read. Lior’s essential goal is to help you become wealthier by arming you with advanced strategies and a rich plethora of tools. Lior’s background is the ultimate blend of dividend investing, specialized high-yield companies for retirement, and the inner circle of venture capital, where his rolodex and contacts will become your unfair advantage and secret gateway to opportunities. Readers and members can anticipate Lior’s meticulous and unceasing pursuit of in-depth knowledge and ambition of living a wealthier, more balanced life, inspiring you to act and pursue your financial goals. Our guests are experts, CEOs, insiders, and veterans of their industries: biotech, nanotech, technology, finance, natural resources, marijuana, and high-tech.
Candice Marschke: Bhang Travel Inc. is quickly becoming the go-to cannabis event travel promoter in the industry. Bhang Travel specializes in combining international cannabis-friendly destinations with industry experts and cannabis enthusiasts for an amazing adventure with cannabis on land and at sea. Our events include Turks & Caicos Health & Wellness Cruise, Alaska, Pacific Coast, Costa Rico, Spain, all-inclusive trips to existing events and festivals, special events to international destinations, our Annual Caribbean Cannabis Cruise and so much more.
Rob Green, CEO of NugTools The Nuggy by NugTools is the smoker's multi-tool. It consolidates ten different smoking functions into a single elegant device. Each stainless steel tool stays in place during use with a spring-locked system and is stored within a hard plastic case that fits comfortably in the palm of your hand or in your pocket. It only weighs .5 pounds and comes in handy for all occasions. Each of its tools is equipped with an easy to use lever, so handling it is simple and safe. The Nuggy is the ultimate Swiss Army Knife for smokers. https://nugtools.com/ Stephen Gold, cofounder of The Daily Leaf -- DailyLeafDeals.com, awarded “Best Marijuana Tech Product” by Dope Magazine, is a real-time resource, created by Stephen Gold and Andy Yashar, that helps drive information to cannabis consumers. Touted as a “Groupon for Cannabis” in the early developmental stages, The Daily Leaf has blossomed into a platform that helps consumers find local information pertaining to dispensary deals, product launches, and cannabis culture events. The service now provides visitors with savings of 10-75 percent off their regularly priced cannabis products. In addition, The Daily Leaf produces compelling behind-the-scenes video content and hosts events like Canna Bowl and the Fore Twenty Golf Tournament, “The Largest Cannabis Golf Tournament In The Northwest.” http://dailyleafdeals.com
Entrepreneurs and Startups in The Cannabis Industry: Today we talk to Adelia Carrillo from Direct Cannabis Network. Direct Cannabis Network is the leading digital news network focused on the startups, entrepreneurs and innovative companies in the legal cannabis industry.
Rick Matsumoto speaks on simplifying cannabis compliance for growers, dispensaries, and cultivators, with Kaliko Castile.
Talking Brewbudz marijuana-based coffee Kaliko speaks with product specialist Hatton Smith. Brewbudz start at about seven dollars per pod and provide almost-instant coffee, tea, and hot cocoa mixed with marijuana flower.
Scott Jordan director of Dynamic Alternative Financing discusses financing for marijuana businesses and other alternative industries.
Seed-to-sale Cannabis Traceability Technology as Kaliko speaks with VP of Product Management, BioTrackTHC on location from the NCIA 2017 Seed to Sale Show.
Kaliko Castile speaks with Byran Ferris of Green Power Partners, on generator power running the cannabis industry.
Clint Bryer of Safety Vision, speaks with Kaliko Castile on providing mobile security for the cannabis industry.
Kaliko Castile speaks with Cannabis Radio host Chip Baker of The Real Dirt, a podcast series who gives his advice on the industry
Cultivation Technologist Lydia Abernethy speaks about everything you need to know to grow from pesticides and badge acceptance to legal pest management
Kaliko speaks with Amanda Ostrowitz of CannaRegs a website database of laws and regulations of cannabis from the state county municipal and federal level
Kaliko Castile speaks with President Aaron Justis and Head of Cultivation Tyler Wadleigh of Buds & Roses on what it means to be a cannabis activist.
Antoine Dunn is from the music industry and has 15 years and 2 hit records. Hear his move from music to cannabis and how he started working with Medidor.
Jorge Cervantes is a cannabis cultivation author, among many other things. Marijuana Horticulture is the most famous book Cervantes has written this far, which has been written in 7 different languages and has sold over a million companies. His book is consider to be the marijuana bible, however, Cervantes claims Cannabis Encyclopedia to be his best work.
Steve DeAngelo is the co-founder and CEO of Harborside Health Center. He finds it exciting to be a cannabis activist since the numbers of people who are interested in the cannabis industry is increasing. DeAngelo believes that networking and creating relationships with other folks will create value to the space, not to mention, it makes the experience very engaging for the cannabis enthusiasts.
Marijuana Today is a weekly podcast produced by Shea Gunther. The podcast talks about the week and the politics and business of marijuana. In May, Gunther launched Marijuana Today Daily, which is a daily podcast where he reports news stories every Monday to Friday morning.
John Chandler talks about the companies that work within the regulation of the waste water disposal and water issues. Chandler is the vice president of Cultivation Technologies at urban-gro. He explains what the company does, while talking about different technologies,stating some constraints of large scale cannabis consumers and water treatments regarding cannabis and cultivation facilities.
The CannaCloud is the worlds first pod based vaporizing system. It is a combination of what is in the pod and the vaporizer technology itself that creates the vapor. James Winokur mentions that the design of the vase-like-style was chosen so that everyone can be attracted to the revolutionary product.
Matthew Huron is the CEO of Good Chemistry. Huron has 15 years experience in the marijuana industry and he has increasingly expanded cultivation operations in the United States. He talks about the process his company had to go through in order to get a medical cultivation license, however, he is excited for what his company is in store.
Wana Brands is a Colorado based company that is especially known for their Wana Sour Gummies edibles. Nancy Whiteman talks about her company's public safety, which is ensured through child-proof and reclosable packaging to avoid accidental ingestion. She also states how the edibles have to be stamped with a universal THC label and there is lab testing for potency.
Jonathan (Yoni) Ofir explains how Leaf started, which he states is a plug-n-plant system for medical plants and food. He mentions how the design, comfort and the software of the smartphone app are very important for a fun and interactive user experience.
Medicinal Genomics is a genetics company that works with cannabis. It is subsidiary of a larger company called Courtagen Life Sciences,which Brian Mckernan explains is a human genetics company that works with different physicians to decode the DNA of sick patients. The DNA sequencing infrastructure is brought together with cannabis, which ultimately fits on an individual patient basis.
Randolph Kukar is a medical patient in Arizona who supports Prop 205 and marijuana's use to combat pain. He believes that Prop 205 should be passed because the regulation will prevent anything from getting out of hand. He thinks we should work on our platform and focus on regulation.
Peyton Curry works for Flourish Cannabis, which is an edible company in Arizona that incorporates the mom's philosophy of eating your vegetables. The company works with cannabis therapeutic approaches. Flourish pays for treatment cards so that everyone, including medical patients, can afford treatment. Flourish Cannabis is about helping the ones in need.
Mikel Weiser states that Prop 205 offers the opportunity for average people to get licenses, cultivators and manufacturers. He states that Prop 205 has the ability to shift the underground economy to a legitimate economy.
Mark Brown from the 420 Social Club in Tucson Arizona, states that the 420 Social Club is a safe place to medicate for marijuana patients and it is also a veterans group that was founded by veterans. They also do Veterans United for cannabis and have meetings for anyone with a medical marijuana card and safely medicate, while socializing with other patients.
Arizona Prop 205 has a wide range of opponents and proponents, however, CEO Nate Lipton from Growers House and CEO Nick Morin from Growers Network believe that the Pros outweigh the cons and it is a step in the right direction.
Lily Cauley, director of marketing for the Incredibles, believes California Prop 64 and Arizona Prop 205 will be beneficial to Incredibles because over 60% of the United States will have access to recreational cannabis. Incredibles has established its reputation for quality in Colorado. Their new vape won the cannabis cup this year and this is just an example of why Incredibles is the bud tender favorite. However, Lily wants to raise national reputation and awareness for the company. Working with regulators will promote safety.
Laura A. Bianchi believes that there is a lot of misinformation, which is why Arizona Prop 205 is needed. She believes Arizona Prop 205 will benefit everyone in Arizona since there will be more access to money for schools and local municipalities, fire department, police etc... For instance, Discount Tire’s check to support the No campaign is an example of misrepresented information that Laura states is the main issue.
Cannabis grower Jeff Reidel believes that Arizona Prop 205 makes sense, which is why he supports the Act. He is highly involved with the Southwest expo in Phoenix Arizona since Jeff came on board to help get everything in place.
JP Avila supports Arizona’s Prop 205 because he wants to move positivity through the cannabis movement. Getting back to the community is something that happened naturally since the recession and it grew before Prop 203 passed.
Jerry Chesler suggests everyone to support and vote for Prop 205, since he supports the legalization initiative in Phoenix, Arizona. He mentions that the presidential election is significantly important because both opponents are different and one does not want to step in the right direction.
Talking about Tokebox Handcrafted Cannabis Storage with company founder James Newberry. James talks about Prop 205 and his Tokebox business.
Cannabis Farmer and Advocate Tom Lauerman talks to Daron Babin about how he started landscaping at age 12 and had his hands in the dirt since then. Plus, we learn how his healthy eating routine led to farming cannabis.
Daron Babin speaks with Maricopa County Arizona Attorney Candidate Diego Rodriguez, Rodriguez is running against Bill Montgomery in the 2016 general election.
David Beckett from Security Grade Protective Services in Colorado talks to Daron Babin about security regulations and issues regarding legislative laws.
Cultivation Security for Cannabis Community discussed as Charles Hector, owner of Tier 1 security, gives his opinion on AZ Prop 205.
Brian Boudin from Infusion Edibles talks about the pros and cons on Arizona Prop 205, while at SWCC. He also shares his goals for Infusion Edibles.
Russ Belville is joined by JDubs from Open Source Steel at Seattle Hempfest 2016. JDubs is a well-known cannabis farmer from Humboldt County in Washington State. He is currently promoting Phatdre (Seattle-based rapper that performed at Hempfest) and Rapper Kush.
Open Source Steel, LLC is a small group of motivated professionals who are passionate about stainless steel and excellent customer service. They stay ahead of their competitors through constant innovation and their one-of-a-kind work ethic. They ensure to provide top quality stainless steel at a reasonable price. Their goal is to be your #1 source for stainless steel.
Russ Belville is joined by Dr. David Bearman, VP of the American Academy of Cannabinoid Medicine and author of “Drugs are Not the Devil’s Tools: How Discrimination and Greed Created a Dysfuncional Drug Policy and How It Can Be Fixed” at Seattle Hempfest 2016. Dr. David Bearman is one of the most clinically knowledgeable physicians in the U.S. in the field of medicinal marijuana. He has spent 40 years working in substance and drug abuse treatment and prevention programs. Dr. Bearman was a pioneer in the free and community clinic movement. His career includes public health, administrative medicine, provision of primary care, pain management and cannabinology.
His almost 40 year professional experience in the drug abuse treatment and prevention field includes being the Co-Director of the Haight-Ashbury Drug Treatment Program, being a member of Governor Reagan’s Inter Agency Task Force on Drug Abuse, a member of both the Santa Barbara and the San Diego County Drug Abuse Technical Advisor Committees, and a consultant to Hoffman-LaRoche, Santa Barbara County Schools and the National PTA. He has been recognized by the Santa Barbara Medical Society with the Humanitarian Recognition Award.
Russ Belville is joined by David Rheins, Founder & Executive Director of The Marijuana Business Association (MJBA) at Seattle Hempfest 2016. The MJBA was founded after historic voter referendums legalized recreational marijuana in Washington and Colorado in November 2012.
It is the mission of the MJBA to establish integrity and legitimacy, create common market standards, provide market intelligence, and develop best ethical business practices for participants in the emerging legal marijuana industry – including commercial hemp, medical cannabis and recreational marijuana for adults.
Russ Belville is joined by Madeline Martinez, NORML/NWA board member, owner of the World Famous Cannabis Cafe at Seattle Hempfest 2016.
The World Famous Cannabis Café was established by Oregon NORML and Madeline Martinez in November 2009 as a place for Oregon Medical Marijuana Program (OMMP) cardholders to socialize and safely medicate out of public view.
Continuing the fine tradition of safe cannabis consumption and proving that the third time really is the charm, on July 31, 2015, the World Famous Cannabis Cafe will again open it's doors at their new location: 7958 SE Foster RD, Portland, Oregon 97206.
Russ Belville is joined by Joy Beckerman, Principal Consultant of Hemp Ace International at Seattle Hempfest 2016. Joy Beckerman has been involved in the industrial hemp movement for over a quarter of a century. She is the Principal Consultant at Hemp Ace International and holds leadership positions in multiple hemp and marijuana organizations.
After excelling in paralegal studies and joining the industrial hemp and marijuana movements in the spring of 1990, Joy opened the first industrial hemp store in the State of New York, in Woodstock, in 1994. She also led her first Cannabis Legalization march and rally at that time.
Russ Belville is joined by John Novak, Founder and Co-editor of 420leaks.com at Seattle Hempfest 2016. In their conversation John and Russ discuss public records and cannabis, homegrows and sharing bills, as well as descheduling cannabis.
John also tells about his own personal use of cannabis for Epilepsy and getting raided back in 2010.
Jeff Eichen has spent the last 30 years pursuing the legalization of cannabis. He has spoken with several leaders in the industry across the United States about the ongoing issue of people serving life without parole sentences for non-violent cannabis crimes. His background in photography has let him capture this story in a moment by moment cinematic form and now his goal is to push for the creation of a documentary series that would be distributed via broadcast television or online through companies such as Netflix or Hulu.
“Lifers” is a six part, forty-eight minute, documentary series that focuses on people that are currently serving life without parole in the American justice system for cannabis. Today May 5, 2016 We are adding All Non-Violent Drug War prisoners to our documentary!
Russ Belville speaks with Michael W. Grafton (AKA Grand Daddy Mike) who has been described as "a widely known elder in the cannabis clan and a pioneering innovator in the industry."
After 46 years of medical consumption, he is impatient for society to embrace the consciousness elevating and medical befits of cannabis.
Elise McDonough is a longtime High Times staffer and author of The Official High Times Cannabis Cookbook (Chronicle Books, 2012) and Marijuana for Everybody! (Chronicle Books 2014). A graduate of the School of Visual Arts in New York City, Elise has frontline experience in graphic design, art direction, editorial design, and special event production. Most recently, she's served as Art Director for Medical Marijuana magazine, a quarterly print publication, plus books, calendars and DVD packaging.
Passionate about gardening and cooking, she authored Sustainable Food: How to Buy Right and Spend Less(Chelsea Green, 2009), and continues to be a committed activist for local food, drug law reform and environmental responsibility.
Robert Edward Forchion, also known as NJWeedman, is a cannabis activist and a perennial candidate for various New Jersey elected offices. Forchion identifies himself as a member of the Legalize Marijuana Party and campaigns primarily on the single issue of cannabis legalization. Forchion has done various stunts to bring attention to cannabis legalization, including smoking cannabis in front of the Liberty Bell in Philadelphia, as well as attempting to legally change his name to NJWeedman.com.
Russ Belville is joined by Danielle Rosellison Owner/Operating Manager of Trail Blazin' Productions at Seattle Hempfest 2016.
They discuss the importance of unity in the cannabis community and the integration of medical into the 502 market; from a growers perspective. Danielle also touches on pest management in grow rooms and community involvement in the cannabis movement.
Russ Belville is joined by Coral Reefer from Stoney Sunday at Seattle Hempfest 2016. Coral Reefer is an activist who is best known for channel on YouTube, large social followings, as well as her blog. She is the creator of Stoney Sunday and the News Nug.
Coral Reefer realized cannabis helped treat her anxiety and depression early in life. In turn, she did some internet research on the topic of medical marijuana. Coral’s findings led her to support the legalization and regulation of cannabis.
Russ Belville is joined by Alison Draisin CEO/Founder of Ettalew's at Seattle Hempfest 2016. Alison shares tips on how to ameliorate a Cannabis overdose. Some of these remedies include lemon/orange juice, Pistachios/pine nuts and Black pepper.
Ettalew’s Medibles is a Seattle-based company founded in 2010. Their selection includes peanut butter cookies dipped in milk chocolate, seven layer bars, and their organic vegan fair trade dark chocolate truffles are a fan favorite with 350 mg of premium bubble.
From the corporate world to cannabis movementRuss Belville speaks with Meg Owen, the Senior Digital Marketing Manager at Leafly.
Nikki with Mary Janes Glass Productions line is launched at Hempfest. We learn how Snoop Dogg's line of products are coming soon to their shops.
Good News With Nurse Heather from Hempfest 2016 as Russ Belville speaks to his fellow Cannabis Radio host about finally making it to her first Hempfest.
Russ Belville speaks with Stephanie Heart Viskovich, 2016 Libertarian candidate for District 46a of the Washington State House of Representatives.
Talking Kids and Cannabis as Russ talks to Serra Frank with Moms for Marijuana International, New Approach Idaho, The Fight for Lilly Foundation and Boise Hempfest.
Russ Belville speaks with Singer-Songwriters Tim-Me and Justin James Bridges. Tim fills us in on new music in the works and a new clothing line. Justin fills us in on the upcoming Cannabis Common Sense tour.
Russ Belville speaks with Hempfest Organizer Vivian McPeak about the 25th anniversary of the annual event and how it has resonated with attendees and supporters after all these years.
RediRoot Air Pruning and Root Controlling profiled as Russ Belville speaks with Tom Springer, President of NurserySource.
Russ Belville is joined by Steven Lewis with My Urban Greenhouse at the 2016 Portland Indo Expo. Steven Graduated from Oregon State University with a Bachelors of Science degree specializing in Business Management with a minor in Economics.
He has and will be responsible for the general well-being and sustainability of the company, taking on the role of President and CEO.
Russ Belville is joined by Sharon Vance, Comedian from Spokane at the 2016 Portland Indo Expo.
Sharon Vance is a Photographer, Comedian, and Artist.
Russ Belville is joined by Michael with RoyalGold at the 2016 Portland Indo Expo. Royal Gold is the original coco soil company. As the first all coco based soils company in California, and debatably, the United States, Royal Gold has been re-setting the standard for quality, consistency and performance for nearly a decade.
Based in Humboldt County, on the gorgeous north coast of California, Royal Gold has had the advantage of extensive research and development, and field testing in a community that demands unparalleled results and service.
Russ Belville is joined by Michael Watkins with HRComplete at the 2016 Portland Indo Expo. WEDOHR is a Professional Employer Organization (PEO) that manages the administrative functions of your workforce.
They offer a complete suite of employee administration and management solutions to support your growing business – from payroll and taxes to compliance and human resources. Every service WEDOHR offers is tailored to your unique needs and designed to strengthen your operation.
Russ Belville is joined by Li'a Hammonds with XipShip at the 2016 Portland Indo Expo. XipShip, LLC is the fastest way to sales in the marijuana industry, period.
Formed by a small professional team of well-educated marijuana aficionados, XipShip, LLC is the distributor of choice for producers and manufacturers seeking sales support (not mandatory), as well as for wholesalers seeking to outsource distribution services.
Russ Belville is joined by Kyle Sherman with Flowhub at the 2016 Portland Indo Expo. Flowhub consists of connoisseurs, enthusiasts, and advocates obsessed with legalizing cannabis nationwide. CEO, Kyle Sherman, worked at a grow and experienced the problems with cannabis inventory management first hand. Frustrated by the software his grow was using, he searched for something better. When his search failed him, he became fueled by a passion to create a system that would accelerate workflows, increase accuracy, and simplify compliance.
Russ Belville is joined by Keegan Peterson with Wurk at the 2016 Portland Indo Expo. Wurk helps you automate your company's human resources by bringing them online. Wurk eliminates the paperwork and start tracking your company's day-to-day occurrences with our all-inclusive platform.
With Wurk, you will have the power of one-on-one care every time you need them. From pulling in technical support resources to advising on best practice methods, you will have one dedicated point of contact, all the time!
Russ Belville is joined by Karen Averill with Cannaflage Designs at the 2016 Portland Indo Expo. Cannaflage Designs is inspired by the healing essence of Cannabis. Images of flowers, buds and hanging gardens are fashioned into fractal and geometric designs that are dripping with crystals and color. We specialize in versatile, unique interior furnishings and accessories to help you create a relaxing environment for your home and business. Enjoy the multidimensional beauty of Cannabis as you and your guests watch Cannaflage Designs come to life!
Russ Belville is joined by Kara with Viridian Staffing at the 2016 Portland Indo Expo. Founded in 2013, Viridian Staffing was the first professional recruiting agency dedicated solely to all sectors of the cannabis industry, providing producers, processors, retailers, labs and ancillaries with professionally sourced talent, including direct placements, executive search, temporary staffing, contractors & consultants. Viridian also provides HR consulting and support directly and through best-in-class strategic partners.
GreenBroz Automated Dry Trimming and Harvesting Solutions as Russ speaks with GreenBroz Southern Oregon Sales Manager Keoni M Gutierrez.
Talking about Cannabis Advertising Parameters as Russ Belville speaks with the folks at MJ Consulting Services.
Russ Belville is joined by Josiah and Eric from Stemless at the 2016 Portland Indo Expo. Stemless is the easiest way to order weed online from your local dispensaries. They believe that people have the right to purchase weed quickly, easily, and safely. Once you're logged in, pick your store, check out different strains, pay with your credit card, and pickup at your convenience. Starting fall 2016 they will begin delivering too.
Russ Belville is joined by Jonathan Phillips, Marketing Director at American Retail Supply at the 2016 Portland Indo Expo. At American Retail Supply provides the largest variety of wholesale product to help you run your retail store of any distributor in the U.S., the absolute best client service in the industry, in fact in any industry, and delivery on time, every time as promised.
Russ Belville is joined by MRX Labs President Jonah Barber at the 2016 Portland Indo Expo. MRX Labs is an analytical testing laboratory and a research & development technology company. They provide a full-spectrum of analytical services for all your testing needs and your compliance requirements.
MRX Labs provides unsurpassed scientific instrumentation and rigorous scientific testing procedures, the most accurate test results and the most reliable reporting, the fastest turn-around and most affordable pricing,and superior customer service.
Russ Belville is joined by Jason from 420WholesalePack.com at the 2016 Portland Indo Expo. 420WholesalePack.com provides Wholesale Cannabis Source for Packaging, Equipment, & Retail Product Distribution.
Russ Belville is joined by Helene Isbell, Sales Representative for High Caliper Growing-Smart Pot at the 2016 Portland Indo Expo. Smart Pots is the original fabric aeration container. It is designed to enhance your gardening experience by helping you grow healthier, more fruitful plants. Less weeding, without the digging or other struggles that come with traditional gardening.
Smart Pots utilize a patented fabric design to produce a healthier plant. Before Smart Pots became a household name, professional tree growers were using it for over 25 years and found their trees grew better in our fabric containers.Almost all plants grow better in our Smart Pot fabric containers. That’s because Smart Pots support healthy root growth. And strong roots means a stronger plant.Compared to plastic containers, Smart Pots stay cooler on hot days because it allows air to flow through the sides of the fabric. Roots can’t grow and are stressed when plastic containers get hot.
Russ Belville is joined by Drew from the Gary Johnson Presidential Campaign at the 2016 Portland Indo Expo. Gary Johnson and William Weld offer a breath of fresh air to a presidential election that is otherwise consumed by divisive partisan rhetoric.
Both Johnson and Weld are former two-term Governors and both won re-election by appealing not just to their party, but to all voters. In fact, William Weld won his second term with the largest margin of victory in the history of Massachusetts.
Russ Belville is joined by Dr. James Namnath CEO of Cann-Care Company at the 2016 Portland Indo Expo. As cannabis gains legal status in many states, the legal cultivation community grows. They supply cannabis plant care products approved for protecting & nourishing your crops. Growers that rely upon Cann-Care™ avoid illegal pesticide residues.
Cann-Care will be the premiere provider of cannabis-labeled products and related services for the legal cannabis-growing community.
Russ Belville is joined by Deana with The GreenHeart Foundation at the 2016 Portland Indo Expo. The GreenHeart Foundation is currently developing the means required to safeguard, document, appraise, insure and find the final Home of Honor for the Bartholomew Collections of rare Bhutanese and Lao textile art.
The GreenHeart Foundation is a humanitarian project that aims to establish self-sustaining textile industries in traditional societies through the revitalization of cultural art forms that promote meaning, identity and livelihood. Begun in Laos in 1995, the GreenHeart Foundation funded and initiated textile training for local artisans in six northern villages. In these efforts, the goals were providing an alternative to sex slavery for young girls, funding bomb removal teams to clear unexploded ordnance from civilian land, and fund much-needed village infrastructure, most prominently facilities for clean drinking water and education.
Russ Belville is joined by David from Willamette Valley Aquaponics at the 2016 Portland Indo Expo. Willamette Valley Aquaponics is a start-up business that utilizes the power of nature through the use of integrated Biological microsystems.
Russ Belville is joined by Bridgewell Agriculture Manager Darren MacFarlane at the 2016 Portland Indo Expo. Bridgewell has built a reputation on the depth and breadth of quality agricultural products the source for commercial fertilizer dealers, fertilizer-spreading services, retail farm services, lawn and garden packagers, lawn care firms, horticultural products supply houses, and for those who supply the golf course and turf trade. They also work with conventional and certified organic growers--nurseries, vineyards, orchards—landscape construction and maintenance companies, land management organizations, golf course superintendents, sports field managers and gardeners.
Russ Belville is joined by Dan Knapp, Partner of Friendly Farms at the 2016 Portland Indo Expo. Family Farms have been focused on providing plant oil extraction products and methods that are safe in terms of production and consumption. They feel that oils that will be used for therapeutic purposes, or for use in food production, should be as safe as possible and contain no trace of the solvents used during the extraction process. They also feel that people who wish to produce plant oils should be able to do so without putting themselves or others at risk by using volatile and dangerous solvents. Friendly Farms believes that butane, and other dangerous solvents, should be removed from the conversation as an option for oil extraction.
Russ Belville is joined by Ben with Pure Pressure at the 2016 Portland Indo Expo. PurePressure is your one stop shop for all of your rosin technology needs. All of our products are made in the USA and meet the strictest quality control measures. Take a look at our revolutionary rosin press as well as our affordable tea bags! Customer service is our first priority, contact us with any questions you have about our products or material processing techniques.
Russ Belville is joined by Amy Ciesielka President of Step Extraction at the 2016 Portland Indo Expo. Step Extraction LLC is an Oregon based OEM that designs and manufactures next generation Sub/Supercritical CO2 Fluid Extraction Machines, Compressors and Accessories.
Russ Belville is joined by Attorney Aaron Pelley of NWMJ Law at the 2016 Portland Indo Expo. Northwest Marijuana Law has been working with clients on legal marijuana issues from the beginning. NWMJ Law is an experienced and comprehensive cannabis law firm. Serving a select group of producers, processors, retailers, and ancillary cannabis businesses; they do more than just provide contracts and paperwork. NWMJ can assist you in navigating through marijuana laws, as well as the local city and county rules applicable to your location. They work hard to help your company grow strong and healthy, while helping your business avoid foreseeable problems, disputes, or lawsuits. NWMJ regularly monitors risk factors, changes in laws and rules, understanding the expectations of the half dozen agencies that monitor every aspect of your company, and working with your company to help you decide the best course of action in this highly regulated industry.
Today on Grassroots Marketing Karen Canton is joined by Greg James, President and Founder of Marijuana Venture Magazine and Jacob Silverstein, Marketing Manager for Las Vegas ReLeaf. Marijuana Venture is the only monthly B2B trade publication dedicated to the legal marijuana industry. In March 2014, the debut newsletter was shipped to more than 4,000 people who had applied for marijuana-related business licenses in Washington. In a span of one year, the publication went from eight pages to 148 and continues to improve with each issue. Marijuana Venture now has about 12,000 subscribers to the print edition and is available in every major bookstore chain in North America.
Las Vegas ReLeaf is a legally approved medical marijuana dispensary in the city of Las Vegas, NV. We provide a convenient way for medical marijuana patients to receive their MMJ medication legally and affordably. Patients can visit us in the marijuana dispensary or order online from our marijuana website and get their MMJ medication delivered to their door. Las Vegas ReLeaf is dedicated to helping medical cannabis patients get the medicine and “releaf” they need while providing them with the respect and care they deserve in a world class Las Vegas cannabis dispensary.
Cannabis Plant Life Support Systems discussed as Russ Belville speaks with Atrium System VP of American Sales Chris Wrenn.
Russ Belville talks with the Fired Up Lawyer Lauren Vazquez, a Representative of the Adult Use of Marijuana Act.
Third Way Senior Policy Counsel Sarah Trumble talks to Russ Belville about Best Approaches to Federal Legalization.
Russ speaks with Attorney Kimberly Simms about the implications of the California Medical Marijuana Regulation and Safety Act.
California Cannabis Legalization Prospects in 2016 as Russ speaks with Ean Seeb with Denver Relief Consulting.
Talking about Measuring Cannabis Potency and the Accurate Measurement of Potency in Cannabis Products as Russ Belville speaks Jason Lupoi with Sage Analytics.
Supercritical Cannabis Extraction is discussed as Russ Belville speaks with Apeks Supercritical Director of Sales Shawn Litterini.
MILegalize Challenges Michigan Marijuana Legalization Petition Denial and we learn about the situation with CannabisCounsel Attorney Tom Lavigne.
Tax Defense Partners VP of client services Parham Khorsandi talks about the concerns many people have about the IRS and their involvement with taxes on the cannabis industry.
Cannabis Quality Control and Data Analytics discussed as Russ speaks with Orange Photonics COO Doug Wood.
Cannabis as Intellectual Property as Russ Belville talks to Todd Winter, who spoke on Leveraging Intellectual Property in Cannabis: Patents, Trademarks and Licensing at the 2016 NCIA Cannabis Business Summit.
Cannabis Delivery and Dosage as Russ Belville speaks with Wana Brands co-owner Nancy Whiteman who participated on a panel about “Delivery and Dosage of Cannabis Medicine at the 2016 NCIA Cannabusiness Summit.
Boveda 2-Way Humidity Control is showcased as Russ Belville speaks with Boveda Business Development Director Charles Rutherford.
Russ Belville speaks with Shelly Peterson, the Vice President of Lighting Product Solutions for urban-gro, who spoke on the panel “Going Green: Greenhouse regulatory and permitting guidance for Greenhouse Cannabis Production.
Russ Belville speaks with the Professor of Cooking from Oaksterdam University Aunt Sandy Moriarty on location from the 2016 NCIA Cannabis Business Summit in Oakland.
Trichome Institute President Max Montrose talks to Russ about The National Cannabis Industry Textbook series, online, in-person, and licensed world wide.
San Diego Cannabis Enforcement as attorney-at-Law Jessica McElfresh talks about the enforcement of cannabis dispensaries in San Diego, California
Forecasting Cannabis Legalization in 2016 as Russ Belville talks to Marijuana Policy Project Executive Director Rob Kampia about the status of five states seeking legalization come this November.
Greenhouse Cannabis Growing Solutions as Russ Belville learns about some advantages of moving your grows into a greenhouse with Envirotech Greenhouse Solutions President Zev Ilovitz.
Starting and Operating a Successful Medical Cannabusiness as Robert Hoban , Managing Partner for the Law Offices of Hoban & Feola speaks to Russ Belville following his all day workshop at the 2016 NCIA Cannabis Business Summit.
Matthew Karnes is the founder and managing partner of GreenWave Advisors. He discusses with Russ Belville his advice in investing in cannabis industry.
Legalizing Cannabis: Regulation and Taxation as Russ Belville talks with Charles Smith, founder and president of The Law Offices of Charles Sanford Smith, P.C., about the emerging cannabis laws within states like Massachusetts.
Talking Cannabis Consumer Evaluation as Good Chemistry Founder & CEO Matthew Huron speaks to Russ Belville about the launch of STATS, a free consumer evaluation guide for Cannabis.
Talking Cannabis and Artificial Intelligence as Russ Belville speaks with Eli Duffy, the Co-Founder, CEO of Grownetics.
Charlos Place : Discovering The World of Weed as cannabis celebrity Charlo Greene joins Russ Belville to discuss her new YouTube series. Charlos Place in an online show that lets viewers Discover The World of Weed.
Investing In Cannabis As The New Frontier of the Industry as Russ Belville speaks with Michael W. Grafton (AKA Grand Daddy Mike) who has been described as " a widely known elder in the cannabis clan and a pioneering innovator in the industry."
Russ Belville speaks about Cannabis for Veterans with BigJake, who represents a 501(c) (19) non profit organization called Med Vets.
Securing Cannabusiness Financing and Avoiding Risk as Russ Belville speaks with Jay and Diane Czarkowski with Canna Advisors. Jay moderated a panel entitled What an Investor Wants: Insights from Investors for Securing Financing and Avoiding Risk.
We learn about MIPR Holdings New Cannabis Investment Division with Khadijah Adams, founder and CEO of MIPR and Arman Walker, CEO of Davos Capital, Inc., who recently accepted the role of CFO at MIPR.
California's Lieutenant Governor Keynotes the 2016 National Cannabis Industry Association’s Cannabis Business Summit & Expo in Oakland, California.
Pazoo specializes in laboratory testing of cannabis and cannabinoids to ensure quality and consistency that protects consumers from impurities, contaminants and other irregularities. We learn more about Pazoo with CEO David Cunic.
AC Braddock speaks with Scott Jordan, the Director of Business Development for Dynamic Alternative Finance. Dynamic Alternative Finance helps cannabis industry operators finance themselves by using debt based on real estate, equipment or working capital.
Pennsylvania Medical Cannabis Society (PAMCS) : The New Algorithm for Success discussed as Karen Canton of Kaercher Insurance speaks about The Pennsylvania Medical Marijuana Senate Bill and the benefits for patients and how The Pennsylvania Medical Cannabis Society is creating new opportunities for everyone in the MME arena. with the PAMCS Director of Strategic Alliances, Russ Cersosimo and Sven Hosford, Author at the Pennsylvania Medical Cannabis Society.
Pennsylvania Medical Marijuana Vote Delay discussed as Karen Canton of Kaercher Insurance speaks with Russ Cersosimo Jr., Director of Strategic Alliances for the Pennsylvania Medical Cannabis Society.
Tikun Olam is a company that grows and supplies medical marijuana and is licensed and supervised by the Ministry of Health in Israel. AC Braddock speaks to their international relations representative Ma'ayan Weisberg
From diagnosing of conditions and symptoms, to administration and treatment, CannabisRadio.com host Cannabis Nurse Heather explains the ultimate necessity of Cannabis Nurses in the space.
Talking about Illinois Cannabis Cultivation and Dispensary as Karen Canton speaks with Tom Colclasure, with the Shelby County Community Services, Inc.
Julie Monteiro aka Nurse Juhlzie tells us about the new Cannabis Nurses Magazine, a monthly national magazine committed to providing insights about the health care profession and practical advice in Cannabis.
Medicine Will Be the Growth of Cannabis Industry as stated by Pamela Hale, Employee Relations Manager at Eden Labs. She explains where she sees industry growth as a whole.
AC Braddock talks to Jake Cabrera about the recently attempted Ohio Marijuana Legalization Initiative and how his work with Legalize Ohio 2016 is dedicated to repealing prohibition of the Cannabis plant in Ohio.
Cannasure Insurance Services for Cannabusiness are showcased here as Daron Babin speaks with the Director at Cannasure Insurance Services, Patrick McManamon
Dahlia Mertens, the founder of Mary Jane's Medicinals, talks to AC Braddock about how she first learned about marijuana topicals during her earlier days as doing massage therapy.
Daron Babin speaks with Greg James, the publisher of monthly journal of professional cannabis growers and retailers, Marijuana Venture Magazine.
VIVOTEK IP Surveillance Solutions are discussed as Daron Babin speaks with Jesse Chen, the National Sales Manager - Western US at VIVOTEK USA.
Cannabusiness Consulting as Daron Babin speaks with the Medicine Man, Andy Williams who isthe President and CEO of Medicine Man and Medicine Man Technologies
Martina Jaccarino. Of Counsel, Black and LoBello discusses Cannabis Legalization in Nevada and the 2016 General Election with Daron Babin. They discuss the groundwork of various state initiatives and how does the outcome in Ohio affect the rest of the country.
Quality Marijuana Edibles From a Chef Point of View as Russ Belville speaks with Staci and head chef Francis from Uncle Herbs Health Center in Payson, Arizona.
Cannabis Industry Expansion and Growth as more businesses pop up to handle lighting, growing, extraction and more as Daron Babin speaks with Andrew DeAngelo, Co-Founder and General Manager of Harborside Health Center in Oakland, California.
Russ Belville welcomes Sean Kiernan of Weed For Warriors Project, and disabled veteran Jose Martinez to discuss their campaign to educate people on the PTSD and Suicide Prevention for veterans.
Cannabis Legalization and Advocating for Veterans in Alaska are discussed as AC Braddock speaks with Adele Davis from the Alaska Green Cross.
Russ Belville talks to the Dispensary Owner of Superior Organics, Steve Shapiro. Steve explains the naming of the company based on location of their dispensary in the small Arizona town of Superior, plus we learn about the hurdles and growing pains they had to overcome.
Russ Belville talks with the author of The Cannabis Manifesto: A New Paradigm For Wellness, Steve DeAngelo. Steve also fill us in on the latest attacks by the government to shut down his Harborside Health Center.
Sublime Brands Director of Marketing, Rickie Hendrickson, talks to Russ Belville about the brand launch for Sublime's line of elevated cannabis products at Southwest Cannabis Conference and Expo 2015.
Russ Belville speaks with the team at TD Mints Brand Confections and Natural Wellness Supplements. They explain how their product line enhances your health with Natural Wellness Supplements wrapped in an old fashioned confection.
Renee Rainey, Director Strategic Alliances at Ryver, talks with Russ Belville about her companys free Team Communication Tool called Ryver that provides all of your team communications in one place: chats, posts, and files.
We learn about Hydrogardens and Hydroponics with SeaOfGreen from the folks that run a Tuscon, Arizona based hydroponics store named the Sea of Green Hydrogardens Urban Garden Store.
Brittany Rohr introduces us to Cannabis Checkout, a interactive informational website where legal cultivators and enthusiasts can meet to share ideas and products with leading experts.
Jeff and Troy Dayton from the ArcView Group talk to AC Braddock following their annual ArcView Investor Forum in Las Vegas, whereby cannabis entrepreneurs brought their best business pitches to angel investors.
Russ Belville chats with David Perlaza from Marijuana Dispensary Apps at the SW Cannabis Conference.
Talking Utah Cannabis Legalization with State Senator Mark Madsen, who recently presented about legislation that would create whole plant access, as well a cannabis bill that would expand the existing CBD-only program.
Russ Belville chats with Mark with Medicine Man Technologies at the SW Cannabis Conference. Medicine Man Technologies provides consulting services and solutions for the cannabis industry.
Russ Belville chats with Lori Raff from Jive Tree at the SW Cannabis Conference. Jive Tree is combines products and services of the Cannabis industry into a one stop shop. It is designed to connect “business to business”, “business to consumer” and “consumer to consumer” as well as educate people about all of the great things that can come from medical cannabis and hemp.
Russ Belville chats with Daron Babin from CannabisRadio.com at the SW Cannabis Conference. Daron is a co-founder of CannabisRadio.com who excels in spreading knowledge and acceptance of cannabis as medicine.
Russ Belville chats with Jen Hayes from Dr. Reeferalz at the SW Cannabis Conference. Dr. Reeferalz is for patients in need of cost-effective evaluations for medical marijuana under the State of Arizona medical marijuana laws.
Business Corporate Transactions for Cannabusinesses with Laura Bianchi from Rose Law Group, and how she has helped the cannabis movement, providing information, education and facts about cannabis and its industry professionals, as well as its business, medical and economic benefits and potential.
Queenie Hashimoto seeks to Meditate and Destroy as she explains it. She briefly describes how CBD treatments and holisitic medicine have helped recover from injuries sustained in a serious car accident.
Russ Belville chats with Evann Senn from CULTURE Magazine at the SW Cannabis Conference. CULTURE Magazine provides the latest news and lifestyle trends of your state’s medical cannabis culture.
Talking about Plant Nutrients and Supplements for Growing Cannabis as Russ Belville speaks with the Vice President of Marketing and Operations at Remo Brands Ltd., maklers of Remo Nutrients, Joel Twaites.
Russ Belville chats with Dave Inman from State of Cannabis at the SW Cannabis Conference. State of cannabis is a podcast show on the one and only, CannabisRadio!
Russ Belville chats with Leif Kantro from ProMax Grow at the SW Cannabis Conference. Pro MAX Grow provides a line of LED grow lights using properties NASA uses to grow plants in space.
Russ Belville chats with Peggy Noonan with Cornucopia at the SW Cannabis Conference. Cornucopia Infusions creates top quality cannabis products made from scratch providing customer service, patient care and education.
Russ Belville chats with Dwaine Halberg from Saguaro LED Lights at the SW Cannabis Conference. Saguaro LED Lights are a Phoenix, AZ based company specializing in biofuels for green energy.
Russ Belville chats with Michael Griffis from EarthScape USA at the SW Cannabis Conference. EarthScape USA manufacture and distribute coconut coir products as an Eco-Friendly growing medium and a soil conditioner.
Russ Belville discusses Strategic Marijuana Investments with Khadijah Adams, founder and senior managing partner of Marijuana Investment and Private Retreat™ (MIPR).
Russ Belville chats with Carlos Alfaro from The Campaign to Regulate Marijuana Like Alcohol at the SW Cannabis Conference. The Campaign to Regulate Marijuana Like Alcohol will allow adults 21 years of age and older to possess and consume marijuana in private, as well as grow and sell in licensed marijuana retail stores with certain restrictions leading to responsible use of cannabis.
Russ Belville chats with Chris Beals from WeedMaps at the SW Cannabis Conference. Weedmaps is an online legal outlet to review and chat about cannabis strains and local dispensaries with the community.
Russ Belville chats with Corey Anderson from Herbal Risings with Staff MMJ at the SW Cannabis Conference. Staff MMJ finds professional solutions and marijuana job referrals in the cannabis community.
Russ Belville chats with Gary Angel from MagicalButter at the SW Cannabis Conference. MagicalButter extracts botanical molecules, developing culinary devices and natural treatment options.
Russ Belville chats with Dan Bacon from Grow Element Technologies at the SW Cannabis Conference. Grow Element Technologies specializes in Lighting Research and Design, Grow and Dispensary, and Industry Software Tracking Technology.
Cultivating Organic Sun-Grown Cannabis is discussed as Russ Belville speaks with Dr. Jeffrey Homburg from billy-budz. Dr. Homburg spearheads Billy Budz’ strain development, nutrient development, and soil productivity.
Russ Belville chats with Bruce Spiegel from Phoenix NY Co and Melinda Hinkson from Sigma Consulting at the SW Cannabis Conference. Phoenix NY Co is a full service architecture and landscape architectural firm with both commercial, residential clients, and Sigma Consulting is a full service professional firm providing sound solutions and innovative ideas to today's engineering challenges.
Russ Belville chats with Courtney Myers from Green Mountain Solutions at the SW Cannabis Conference. Green Mountain Solutions is a software and solutions company focused on the people side of the cannabis industr
Russ Belville chats with Nadim from Baked Bros at the SW Cannabis Conference. Baked Bros is a company striving in baking, confections, extraction, chemistry, communication, and sports medicine resulting in an accurate, great tasting, effective edible.
Russ Belville chats with Bob Eschino from Incredibles Colorado at the SW Cannabis Conference. Incredibles Colorado specializes in THC infused chocolate bars from homemade, in-house hash oil, green butter and bubble hash.
Russ Belville chats with Chef Nugs from Weed for Warriors at the SW Cannabis Conference. Chef Nugs is a US Army veteran that moved back after five years of active duty, who continued on to become a chef. He now uses his expertise to specialize in delicious cannabis culinary delights.
From the SW Cannabis Conference 2015, Russ Belville speaks with Jessica Crozier from Harvesting Hope about her work helping kids with epilepsy have access to medical marijuana
John David Carrasco from John David Global shares with Russ Belville information on an upcoming project called CannLiv, destined to make the world a better place.
Russ Belville chats with Jeff Reidel from Cannabis Career Institute at the SW Cannabis Conference. Cannabis Career Institute is California's largest and most trusted medical marijuana school.
Russ Belville chats with Andrew Pitsicalis from Purple Haze Properties at the SW Cannabis Conference. Purple Haze Properties is a lifestyle Brand that's involved in Social, Medical, Entertainment, aspects of Cannabis & Advances in CBD research.
Scottsdale, Arizona based mural artist talks with Russ Belville about his Cannabis-inspired artwork that offers us the Artistic Anatomy of Cannabis, being showcased at the Southwest Cannabis Conference.
Russ Belville speaks with Capsule Consulting Group Founder and CEO, Jonathan Gilinski, to discuss their work in developing concentrated cannabis in capsule form.
Talking Cannabusiness Career Networking, Recruiting and Employment as Russ Belville speaks with Hector Santa Cruz, director of business development from THCJobs and Emerald Opportunities
Karen Canton leads a roundtable discussion on Workers Compensation and Cannabis Use with trial attorney from the Law Offices of Counsel at Black & LoBello, Martina Jaccarino and Director of Strategic Alliances at The Pennsylvania Medical Cannabis Society, Russ Cersosimo.
Karen Canton talks with Patrick McManamon, Director at Cannasure Insurance Services, LLC on today's episode of Grassroots. The two chat about Patrick's background in cannabis, as well as updates and changes of insurance policies in the cannabis industry and what these policies entail.
Grass roots host Karen Canton of Kaercher Insurance guests Avis Bulbulyan, CEO of Bulbulyan Group and Martina Jaccarino, litigation attorney with Black & LoBello. They discuss employees who use medical marijuana, the need for the cannabis industry to mature quicker than most businesses. The requirements for packaging information and how that will become more detailed as the space moves forward. The group also discuss insurance in the marijuana industry. The gathering of risk elements data are needed for accurate insurance coverage pricing is examined, as well as how medical marijuana compares to regular pharmaceuticals when insurance is considered.