Marketing Over Coffee Marketing Podcast: Recent Episodes
John Wall and Christopher Penn
In this Marketing Over Coffee: Learn from the legendary marketer about why tech and everyone else gets an F for AI marketing efforts, why tech doesn’t take jobs, and more!! Direct Link to File Why does the Tech Industry Deserves an F for marketing AI? Past interview with Christopher – get the basics on Category […]
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In this Marketing Over Coffee: Learn about Forward Deployed Engineers, Headless Salesforce, AI in the Loop, and more!! Direct Link to File Garry is CEO of Red Argyle, Tom is the founder and Garry was the First Follower Starting from a degree in sculpture to an inaugural class of Salesforce MVPs and now in the […]
The post Talking About AI in the Loop with Garry Polmateer of Red Argyle! appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Learn about Feature Engineering, Hubspot Gaffes, Pervert Glasses and more!! Direct Link to File Under the yellow glow of Canadian fires Feature Engineering Leica Camera App Context Bombing 9:17 – 11:16 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and […]
The post Now with More Bionics and Context Bombing! appeared first on Marketing Over Coffee Marketing Podcast.
Proving the Advantage that Marketing Creates In this Marketing Over Coffee: Talking with PWC’s Ian Kahn and Samrat Sharma at Salesforce Connections! Direct Link to File Samrat Sharma (Strategy, PwC) and Ian Kahn (Principal, Customer & Commercial Excellence Platform Leader, PwC) at Connections Samrat has over 20 years as a strategist – now working at […]
The post Proving the Advantage that Marketing Creates appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Learn why this is the end of the listicle, Fable is back, tire inflators win, and more!! Direct Link to File #3 in Malawi New Claude – Fable is back! Opus 4.8, Haiku 4.5, Sonnet 5 Using Gemma 4 for deep research to save on tokens The World Cup’s Great […]
The post GEO Kills the Listicle appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: The CMO Agentforce Applications talks about everything Agentic, Marketing Guilds, Data Quality and more! Direct Link to File Starting out by hanging with the cool Aunt who works at Apple IBM to LivePerson to Salesforce The Classic IBM training ground, then off to launch Curiously Human at LivePerson Reinventing everything […]
The post Salesforce CMO Amber Armstrong at Connections 2026! appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Learn why an AI gets taken offline, how agentic features change SaaS, getting better business travel food, and more!! Direct Link to File Fable gets pulled? Claude to Haiku to Sonnet to Opus Is Fable that much better by eating a lot more tokens? New York’s Synthetic Performer Disclosure Law and California SB-942 […]
The post Now with More Synthetic Performers and Less Fable! appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Changing how healthcare is delivered, going all int on Data 360, AI, and more!! Direct Link to File Starting out on the medical path toward doctor The bubble popping Neilson Netratings Database marketing led to running the frequent flyer program Over to UPS His 6th Salesforce implementation The culmination of […]
The post UChicago Medicine CMO Andrew Chang at Salesforce Connections! appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: CEO and Co-Founder of Trust Insights talks with us about AI Tactics, Site Management, Unlocking CRM Data, and more!! Direct Link to File Claude Desktop changed everything Using Cowork to unlock data in other platforms Automating website updates 9:25 – 10:53 Incubeta: the “old way” of marketing – with creative, […]
The post Katie Robbert on Putting Claude Cowork to Work appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Learn about Google IO, Hackers, DJI Hardware and more!! Direct Link to File The joy of hauling window unit air conditioners Google IO Highlights Google Search is now AI Search – and it’s pulling all your personal data Glasses – Project Aura with Samsung, Gentile Monster and Warby Parker Search […]
The post Google Changes Everything appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Talking with Paul Ruscoe, VP Marketing Intelligence at Incubeta on how and why companies grow, and the challenge of effectively putting your budget to work! Direct Link to File Passing up on space and spying and going to the big agencies to start (Omnicom, Publicis, Ogilvy) Over 20 years for […]
The post Paul Ruscoe on Having the Difficult Discussions About Growth appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Learn about the latest in AI, running models at home, Nutella, and more!! Direct Link to File Cowork continues tearing it up TI’s 5 Levels of AI Paperclip at Level 5 Nvidia DGX Spark with Quen 3.6 and Claude Cowork Anthropic partners with SpaceX for compute 10:50 – 12:25 Incubeta: […]
The post Return of Tin Foil Hat! appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Clear Channel’s Dan Levi talks with us about going from MTV to WWE to CMO Direct Link to File Starting out at the classic big agencies, and then road trip to LA Working at the early days of MTV, and the launch of MTV Asia SVP of Marketing at WWE […]
The post Dan Levi on The State of Out Of Home (And Airports!) appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Learn about Looping LLMs, the Death of Journalism, Uncensored Heretic, and more! Direct Link to File Zero Journalism on Anthropic Claude Mythos What are looping LLMs? 7:40 – 9:34 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and […]
The post Now with More Post Mythos Apocalypse! appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Greg is back to talk about being acquired, the future of Salesforce, implementing AI, and more! Direct Link to File Past interviews with Greg in 2015, and again in 2018! So what happened at CloudKettle over the past 8 years?? Acquisition always part of the plan Doing right with a […]
The post A Victory Lap with Greg Poirier! appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Learn about the end of Sora, GEO, the CLI for AI and more! Direct Link to File John misses the New Fronts OpenAI shutters Sora Anthropic renting time from Google as their hardware advantage continues to shine Advantage of AI via CLI 9:13 – 11:33 Use Framer to get websites […]
The post Lots of AI Marketing News appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Melissa Menta, Peanuts Worldwide exec and lifelong Peanuts fan who serves as the brand’s Senior VP, Global Brand and Communications talks to us about Snoopy, Charlie Brown and the Gang. Direct Link to File An amazing path from East Asian Studies to Marketing Broadway to Jim Henson Internet Bubble Superstart […]
The post Now with More Snoopy and Charlie Brown! appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Learn about ClaudeCode updating hardware, Apple’s M5 Max, SaaS Moats, and more! Direct Link to File Dealing with wonky hardware updates Using Claude Code to update software to support devices OpenAI releases GPT 5.4 Models are now writing their own software The Macbook Neo – new entry level and the […]
The post Neo, Stages of AI Adoption, and Dungeon Crawler Carl appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Frank Kabatas tells the story of New York City’s East Village Pizza! Direct Link to File Coming to America and Discovering Pizza Learning English first, and then over to the West Side Doing time at Domino’s Creating his own recipe 9:48 – 12:08 Use Framer to get websites up and […]
The post Pizza and 1.7 M Instagram Followers appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Learn about Claude Code Remote Control, the LinkedIn Algorithm, Axe Body Spray, The A Team, and more! Direct Link to File Blizzard Time! Claude Code Remote Control brings iOS integration Latest update to the Unofficial LinkedIn Algorithm Guide is here! 9:10 – 10:40 Fundera by NerdWallet – visit NerdWallet.com/MOC and fill out the no […]
The post A Perfect Dumpster Fire Storm appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Learn about the latest updates, Zwift, the future of movies, and more! Direct Link to File Happy Lunar New Year! The Release Battle Rages! Moonshot Kimi K2.5, Z.ai GLM-5, Alibaba Qwen-3.5, All still open weights ByteDance Seedance 2.0 Video now too real The future of Movies Chris writes a trashy […]
The post Year of the Horse Triggers AI Race! appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Learn about building Brandoms, Creating Community, and How to Hold It All Together! Direct Link to File Her new book is: Transforming Customer–Brand Relationships: Use Emotional Connection To Build Loyalty Check out the previous interview with Christina on her time at Hubspot and transition to on demand Chief Customer Officer […]
The post Transforming Customer Brand Relationships with Christina Garnett appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Learn about coding tools being used for business, scaffolding, AI agents and more! Direct Link to File Winter grips New England – John biohacks with sauna Claude Cowork spun off from Claude Code – Trust Insights Livestream on Claude Cowork Constant Contact acquires Jay Schwedelson’s GURU virtual email event My […]
The post Now with More Claude CoWork, GURU Acquisition, and AI Agents! appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: ActiveCampaign Vice President of Marketing Jackie Palmer talks about the state of email and more! Direct Link to File Getting into marketing instead of baking Instead of just automating practices, evolving so that the tool improves quality at the same time SMB Customers in over 150 countries Everything from newsletters […]
The post Jackie Palmer on Autonomous Marketing appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Learn about Google Workspace Studio, AI Image Generation, Holiday Promos and more! Direct Link to File Google Workspace Studio – Agent that can work with your inbox and calendar. Opal is new built in as a new type of Gem 4:38 – 6:40 Use Framer to get websites up and […]
The post Examining Ridiculous Holiday Marketing appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Craig talks about his new book that helps the loved ones of addicts understand their behavior Direct Link to File The book is now available to order – buy Getting Beyond the Lies here Going clean, and then becoming the decoder ring for the addict’s behavior Addiction as family disease […]
The post Getting Beyond the Lies with Craig Jackson appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Erik talks about two of his books that came out this year delivering great advice on managing your personal brand, and serving up laughs in his latest novel! Direct Link to File Check out the past interview with Erik on The Owned Media Doctrine and co-Author of No BS Social […]
The post Erik Deckers’ Books on Personal Branding, and Satire appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Learn about electric vehicles, solar energy, carbon harvesting and more from the man behind SuperCool! Direct Link to File Starting with the plan of being a spy in the CIA! Teaching at Nanjing University and working for Kryptonite Watching China ramp up and wondering what a billion cars on the […]
The post Green Energy Update with Josh Dorfman appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Chris and John onsite at the Omni in Boston’s Seaport District talk about the event, Gemini 3, GEO, and more! Direct Link to File Live from MarketingProfs B2B in Boston! Google Gemini 3 Released – The smartest AI on the market Google serving up GenAI pages over organic SERP results […]
The post Live From Boston at MarketingProfs B2B! appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Learn about AI Agents, faster AI, why you’d want a million unread email in your inbox, and more! Direct Link to File London Event Wrap Up! Google Opal rolls out beyond US only, check out the TI livestream Moonshot AI’s Kimi K2 Instruct Reasoning Improving AI 200x with smarter math […]
The post Google Opal, Making AI 200x Faster, and Virtual Boondoggles appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Learn about big branding campaigns vs always on, ad tech, generative ads and more! Direct Link to File Chloe is Spotify’s Global Head of Product and Commercial Growth, overseeing a team of Product Marketers, Trainers and Marketing Scientists, responsible for accelerating product adoption and commercial growth for Spotify Advertising. Starting […]
The post Chloe Wix Of Spotify On Building An Ad Platform For The Future appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Learn About Relevance, Culture, and Gaming in Marketing and More! Direct Link to File Head of State Farm Marketing Alyson Griffin talks about life managing one of America’s best loved brands Coming up through Silicon Valley leading brands HP and Intel Went from having HP as an agency client to […]
The post Alyson Griffin of State Farm On Marketing and Culture appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Busy putting out fires, see you next week! Direct Link to File The AI Ready Strategist course is now available! Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up […]
The post Dumpster Fire aka Skip Week appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Learn about clean data, AI strategy and more with Katie Robbert, CEO of Trust Insights! Direct Link to File AI Ready Data Quality Audit 6Cs of Data Quality Sora 2 video – New channel from Tim Street! Comedy Gum Dolly is still bringing it Insta360 GO Ultra is now available! […]
The post Do You Have A Data Quality Problem? Foog Da Boot It! appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Learn about the basics, infrstructure, channels, and more! Direct Link to File The Book: Click Here – The Art and Science of Digital Marketing and Advertising On Spotify: Click Here – The Art and Science of Digital Marketing and Advertising Starting out with a paper airplanes site on Geocities Working […]
The post Alex Schultz of Meta on The Art and Science of Digital Marketing and Advertising appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Learn about the latest snake oil, the new LinkedIn, insane projectors, and more! Direct Link to File Everyone is talking about Optimization for AI and I haven’t seen proof of anything Nothing beats having a "How did you hear about us?" field LinkedIn algorithm paper running running wild, you have […]
The post We Can Definitely Get You First in ChatGPT appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Learn about Guru 2025, Apple Intelligence for Email, AI, and more! Direct Link to File Direct Marketing runs in the family! Was the Guru email event created as virtual first? Is it about exhibitor dollars or lead gen? The rise of personality driven business Splitting time between multiple businesses Guru […]
The post Jay Schwedelson on Email, Nicole Kidman, and Bad TV appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Learn about Tombook, Comet, Airpods Pro 3 and more! Direct Link to File In John’s Tombook, Tom Webster asks a podcast host why they go off topic Perplexity Comet – arrival of the AI browsers? And when you don’t want to use them What’s going on with GA4 and analytics? […]
The post Do You Really Want An AI Browser? appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Learn about what networks are on the way up, which are on the way down, and what’s coming next for social and content! Direct Link to File Checking in with the CEO and Founder of social media management tool Agorapulse The Grand Vision versus the Pivot and Change Entrepreneurial Journey […]
The post The State of Social with Emeric Ernoult of Agorapulse! appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Learn about Nano Banana, the AI Workshop, Pumpkin Spice and more! Direct Link to File Back to school and the sauna is closed Nano Banana is the new best at image generation and availible in Gemini Pumpkin Spice is Back! Join the workshop with Chris October 31 in London! 10:28 […]
The post Image Generation, Branding, Editing Tools, and Billy Joel appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Ashley Faus of Atlassian talks with us about product led growth, the playground, thought leadership, and more! Direct Link to File She’s the Head of Lifecycle Marketing, Portfolio at Atlassian Product Led Growth vs Sales Led Growth Ashley also the author of Human-Centered Marketing: How to Connect with Audiences in […]
The post Ashley Faus on Human Centered Marketing appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: It’s vacation time as I head to the Falmouth Road Race! Direct Link to File Check out this interview by Simon Sinek with Mo Gawdat on what makes us happy Ask for more at Analytics for Marketers! Get the Book Now! Almost Timeless – 48 Foundation Principles of Generative AI […]
The post Go Listen to Simon and Mo appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Katie Robbert returns to talk Project Management, Software Development Lifecycle, Wednesday, and more! Direct Link to File Project Management, The List: Asana, JIRA, Monday, Trello, MS Project, Wrike, Basecamp, Airtable, Excel Project management vs. Task Management Project management vs. Digital Asset Management vs. Community Building Applying Software Development Lifecycle Practices […]
The post What’s In Your Project Management Toolbox? appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Learn about evaluating the ROI of SEO, Field Recording, Using Opal as an agent, and more! Direct Link to File Moonshot Kimi K2, Alibaba Qwen 3 Coder, GLM-4.5 Is SEO worthwhile? Why it’s more diffcult than ever to measure NetSuite is the number one cloud financial system, bringing accounting, financial […]
The post Is SEO Worth Doing? Rode CallMe, and Google Opal for AI Orchestration appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Now with more synthetic focus groups, AI memory manipulation, and Deadpool Wolverine
Direct Link to File
Brought to you by our sponsors: Wix Studio and NetSuite
Open AI text to chat Voice Interface now available
Voice as the next big interface
Virtual focus groups by training models on your Ideal Customer Profile
Try out Advanced Voice Mode in ChatGPT to start
Andy Crestodina’s latest Blogging Statistics – 80% of bloggers are using AI as part of their content creation
7:29 – 8:13 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Building an AI Agent on the livestream!
Videos of Chris’ MAICON and INBOUND sessions
14:37 – 16:08 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
AI can rewrite your memory
Order from Bova’s!
See us at MarketingProfs B2B!
Join us over in AfM
Sign up for the text line: 1-617-812-5494
Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie
Sign up for the Marketing Over Coffee Newsletter to get early access!
Our theme song is Mellow G by Fonkmasters
The post AI Voice Chat, Agents, and Cannoli appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Learn how enterprise B2C organizations gather customer insights from around the globe for marketing, product and advertising insight on this Marketing Over Coffee
Direct Link to File
Brought to you by our sponsors:NetSuite and Wix Studio
Bringing Hubspot to the rest of the world!
Starting out in music and then becoming and interpreter
CSA Research, SmartLane
Opening Hubspot Tokyo
NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Working with Global Consumer Brands at Zappi
Tracking trends like the Sephora 10 Year Old
The three main categories of consumer insights
Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
At what growth point do orgs usually engage Zappi?
Connecting insights across silos
The Consumer Insights Revolution, based on work done by Pepsi and Zappi
Music from Sting (Sorry, I wanted to build a Spotify playlist but they don’t have Fragile in Portuguese)
Follow Nataly on LinkedIn!
Sign up for the MoC text line at 617-812-5494
Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie
Sign up for the Marketing Over Coffee Newsletter to get early access!
Our theme song is Mellow G by Fonkmasters.
The post Nataly Kelly, CMO of Zappi on Consumer Insights appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Now with more trip reporting, smart speakers, and Boston Accents!
Direct Link to File
Brought to you by our sponsors: Wix Studio and NetSuite
The exceptional glory of "With Special Guest"
Post MAICON trip report
Headphone demos on the expo floor
8:14 – 8:56 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Managing the People Who Manage AI
Midjourney now has a web UI
Marketer’s Guide to Reddit
15:45 – 17:09 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Derek mentioned Bento as email service provider
Strawberry
Smart Picture Frame – Aura has a solid app and device. Also testing iFramix for obsolete iPads
SmartSpeaker Update!
The Instigators, The Perfect Couple, and Cobra Kai
See us at MarketingProfs B2B!
Join us over in AfM
Sign up for the text line: 1-617-812-5494
Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie
Sign up for the Marketing Over Coffee Newsletter to get early access!
Our theme song is Mellow G by Fonkmasters
The post Marketing AI Conference Wrap Up, Reddit, and Cobra Kai! appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Mignon Fogarty talks about grammar, creating her digital network, writing and podcasting!
Direct Link to File
Brought to you by our sponsors: Wix Studio and Keeper
18 years of Grammar Girl!
Quick and Dirty Tips Network Site
Getting the network going right at the start
Signing with MacMillian to get it all going
Getting Oprah’s attention
8:37 – 9:19 – Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Crossing the podcasting chasm
Evolving the show over time
What’s hot in business grammar?
Active vs. Passive
Better business email strategies
17:48- 19:35 Track expenses, find deductions, and get a bigger tax refund. Get 10% off @Keeper.tax at keepertax.com/moc! #keepertaxpod
Join the Grammarpalooza text community! https://joinsubtext.com/grammar or text “hello” to (917) 540-0876
How do you stay current on grammar?
Threads is working
Updated Books: Grammar Girl Presents the Ultimate Writing Guide for Students, The Grammar Daily
Catch up with Mignon on Threads or LinkedIn
Sign up for the MoC text line at 617-812-5494
Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie
Sign up for the Marketing Over Coffee Newsletter to get early access!
Our theme song is Mellow G by Fonkmasters.
The post Catching up with Mignon Fogarty, The Grammar Girl! appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Now with less gall bladder and more random…
Direct Link to File
Brought to you by our sponsors: Wix Studio and NetSuite
Firsthand account of using AI in healthcare
Using RAG lock for post surgical recovery
Mixing business with politics and surviving
9:58 – 10:40 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Salesforce Shopping Index says soft holiday season
Temu and getting your own project manufactured
Dual GPS
17:14 – 18:38 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Yelp vs. Google
John complains about companies that market projectors and earbuds poorly
Event Best Practices and John’s super secret Profs B2B schedule
MAICON and INBOUND coming up for Chris
Join us over in AfM
Sign up for the text line: 1-617-812-5494
Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie
Sign up for the Marketing Over Coffee Newsletter to get early access!
Our theme song is Mellow G by Fonkmasters.
Machine Generated Transcript 00:00
John Wall
Today’s episode is brought to you by Netsuite and Wix studio.
00:17
John Wall
Good morning. Welcome to marketing over coffee. I’m John Wall.
00:21
Christopher Penn
I’m Christopher Penn.
00:22
John Wall
Last week, were joking that you got a bad taco, which was why you weren’t around, and it ended up being way more than a bad taco. So what the hell went down?
00:33
Christopher Penn
It turns out that, my gallbladder died. Literally. My surgeon said it had totally necrotized, and was a dead organ inside me. And what I thought was a bad taco was, in fact, the first stages of septic shock. So had I left it untreated, I would just have died in about, in less than a week, which. Dying in a hotel room alone in Los Angeles. Not, not the end of the story that I want now. If I’m going to go out, I want to go out big. So, or at least. At least hilarious. Funny. And that. That is neither of those, but that’s. Yeah, that was found. So Friday morning, I rolled into surgery. They, removed it all. They said it was, you know, it was much worse than anyone thought. And, and now I’m on the road to recovery.
01:18
John Wall
That is amazing. Yeah, it’s amazing you’ve rebounded, because I, you know, I said it’s like, look, if you want to skip this week and sleep it off, but it’s amazing how they turned you right around over the weekend, and you were back in the office on Tuesday doing your thing.
01:31
Christopher Penn
Yeah, well, so laparoscopic surgery is like that, and it’s interesting. We’re doing a couple things. One, on Friday, I knew I was going to have to try, you know, recount the tale of what I thought was happening. So I fired up chat GPT, and I told it like, you’re a doctor. You’re going to ask me a bunch of questions, and I’m going to build an intake list so that I can just hand it to the doctor, because, like, as the pain got worse, it got progressively harder to think straight and stuff. So I would just, I was just foaming throughout the rambling, answering its questions, you know, repeating myself over and over again. And, and what it did was it consolidated all and put together this really awesome list. So, you know, when I rolled into the ER, I was not really coherent.
02:10
Christopher Penn
And the doctor was like, so tell me what’s happening. I just hand him the phone. He’s like, read, and he goes through his and, you know, both at urgent care and the ER, the doctor’s like, wow, are you like, in healthcare? Are you a doctor? Like, this is really thorough, really comprehensive. Like, if I have, I’ve been able to speak properly, I would have said, no, I work in AI. And you’re looking at what generative AI can do to make a bunch of relatively incoherent information coherent and correct.
02:36
John Wall
Yeah, that’s amazing, because you said AI and medical that you wanted to talk about because of this and that. Yeah, that’s fascinating. I was wondering, how did you get over and just handing the phone worked? Because that’s a whole other thing. It’s like, okay, you can get this great thing, but there’s no printers around anywhere.
02:50
Christopher Penn
Exactly. I could have actually turned on voice mode, just had it read it aloud too. And then the second thing was on Saturday when I came home. Because laparoscopic surgery is outpatient, typically they kept me overnight for observation because of the severity of it. I went into notebook LM, which is Google’s free research tool, and it’s called a rag locked system. What this means is that it will only answer questions of data you give it, so it will not make things up. It’ll just say, hey, you didn’t provide that information, so I can’t answer it. And I loaded like 40 different papers on post surgical recovery, this, that, all these different studies. And I said, okay, let’s come up with what should I be doing to accelerate recovery as fast as possible?
03:32
Christopher Penn
One of those things was a paper from NIH through pubMed, which is as credible as you’re going to get, saying the use of vitamin C, about 1500 milligrams spaced out in doses throughout the day, has collagenic effects, which means that skin wounds and tissues tend to heal faster, not with like one big dose all at once, but smaller doses spaced out throughout the day because of the nature of the way the ascorbic acid works, so. But you always have to take it with food because it can upset your stomach and things like that. So I paired it with psyllium husk fiber to slow it down through the digestive system. And then essentially I’ve been taking that. And at least in the systematic reviews that were in the papers, that accelerates wound healing by up to 40%.
04:23
John Wall
Wow, that’s amazing. Well, I can use that. This weekend I had a couple mishaps. I was doing some construction on a doorway and lost a piece of a knuckle. And even worse, I was reaching for the blender and hit a knife on the knife rack on the way back. Oh, that was majorly painful. So. All right, well, so there we go. A little extra vitamin C. I will do the same thing here.
04:44
Christopher Penn
Yes. We have to put up the disclaimer that we are not qualified medical professionals. We cannot give medical advice. Marketing over coffee is a marketing podcast. Please consult your health qualified healthcare provider for advice specific to your situation.
04:58
John Wall
I know the list for today is like, we are not doctors, we are not lawyers, and we are not politicians. So, you know, bear that in mind with all of these topics that we go through on the rundown, because it’s all over the place today. Let’s get that one off the table, too. You had mentioned talking about, politics and business, so there’s been a lot.
05:18
Christopher Penn
Of discussion about this lately. You know, different companies, getting involved in politics, sending out things and stuff. What’s your take on that? On whether a company should get involved?
05:27
John Wall
I had a big discussion with that over in spin sucks. We were talking with Ginny Dietrich about that. She’s put a lot of time, and, of course, she has politicians in the family, related in the family, so she follows that. One of the big points that she had was like, unless your business is in the public realm, unless your business touches something that is politically related, then there’s just no upside to doing it, because you’re basically, unfortunately, in today’s climate, you’re making half the country angry regardless of which way you go. And so you’re risking your business. So unless it’s something that is, especially if you’re a large company that lives quarter by quarter and pleasing your stockholders. Yeah, absolutely not.
06:07
John Wall
So then you get into this weird area of, okay, you’re a smaller company, privately held, or whatever your deal is that you don’t care about shareholders. Do you burn half the business because you want to make a stance on something. And that’s definitely the company’s right. But there’s also this weird thing of, yeah, you know, if you’re okay with half the customers saying, we’re out of here, that’s great. But. So, yeah, it’s. It’s, you know, like the. Unfortunately, the mess that is politics is spreading itself into other realms now is really the take I have on that. But, yeah. What made it brought it to the top of the list for you?
06:42
Christopher Penn
Oh, I mean, just, you know, every. Every. Everybody and their cousin having something to say about it. It’s interesting because I see it as one of those things where it’s values based. So if your company’s values, because every company’s got them on the values in the mission state and stuff like that on the website, if you have values and you get into discussions about political things, those values have to come into play in some fashion. So I’ll give you a real simple example. I personally and our company trust insights, by extension, are very invested in things like data. Data, factual truth, objective data, as much as possible given reality, I think.
07:20
Christopher Penn
So in terms of things like political arguments and debates, if you have a person or a position or a party or whatever, that is strongly invested in wrong data, like objectively wrong data, like, oh, the sky is red. Like, no, it’s this wavelength of light which is generally accepted to be blue, then, yeah, we’re probably not going to agree with that. And what’s interesting is that with those values, those might not be very good customers to begin with. So if you have somebody who’s like, I don’t believe in data, I believe in my way is the right way. Well, when I tell you that your analytics is saying this is, you’re doing it the wrong way, you’re not going to be happy with me, you’re not going to find value in my services, because you want things to be different than reality.
08:11
Christopher Penn
And as a result, you’re going to last maybe a month or two as a client. You won’t make changes that make sense, that adhere to the data, and as a result, you’re probably going to be a bad customer.
08:24
John Wall
Jeff? Yeah, that’s definitely. We see there’s a certain segment of the population that it doesn’t matter if they’re angry at us because we know they’re never going to be our customer. They’re not going to, they’re not following the data story. They have other things that they want to believe, and they’re going to run with that. And even we see that with a lot of entrepreneurs, too. It’s not even a political thing. We see a lot of. Yeah, and it makes sense. It’s like, okay, you kind of have to be a little bit crazy to risk everything on some kind of startup venture. And so, yeah, that’s great that you’re bold and a risk taker, but that may also mean that you have some other weird personality issues that are troublesome.
09:00
Christopher Penn
So, yeah, where you see this really play out and you’re starting to see it, you know, in this, both this election and in business is when you start getting real goldfish bubbles. Goldfish bowl bubbles. You see, like a lot of there’s a good chunk of the Silicon Valley tech bros in this sort of bubble and they keep getting further and further away from reality on like literally everything. Making products, you know, that, you know, making solutions for things, problems people don’t have or not considering in the slightest what the consequences of what they’re doing is. It’s kind of alarming when you talk, particularly in AI where people are like, oh yeah, we got an AI that’s going to take away 95% of jobs, but how are people going to then buy from you?
09:52
John Wall
Maybe that’s, yeah, I’ve got some other stats on buying stuff we’ll jump into. Before we do that though, we just want to take a second. We want to thank Wix Studio for their support of marketing over coffee. Digital marketers, this one’s for you. I’ve got 30 seconds to tell you about Wix Studio, the web platform for agencies and enterprises. So here are a few things you can do in 30 seconds or less. When you manage projects on Wix Studio, work in sync with your team one canvas. Reuse templates, widgets and sections across sites, create a client kit for seamless handovers and leverage best in class SEO defaults across all your Wix sites. Times up, but the list keeps going. Step into Wix Studio to see more.
10:34
John Wall
Head on over to Wix Studio.com to check it out and we thank them for their support of the show. Yeah, so its funny you mentioned shopping Salesforce shopping index, their marketing site has a whole bunch of reports that theyre doing quarterly now saying that the holiday season is going to be on the soft side, which, yeah, imagine that people been getting gouged on food for 25% over the past year. Theyre going to buy less plastic at Christmas time, I think is the punchline to that. One thing that was interesting with that was the stat they were saying that they’re expecting half of shoppers to take advantage of chinese shopping sites, which that struck me as high also as making an ugly holiday season. Some of the stuff that gets sold there is just, you know, I mean some of it is legit.
11:18
John Wall
It’s the same stuff coming off the factory lines that you pay three x for. But then, you know, a lot of those hairdryer slash car charger slash tire inflators, some of that stuff is pretty, it’s not suspect. It’s just like it arrives broken. It’s like some of that stuff we get at the local hardware big box. What are your thoughts on the holiday season? Is there anything you’re keeping in mind or working towards on that, I can.
11:43
Christopher Penn
Definitely see the team use of the world selling the appropriately discounted products. There’s a reason that’s 75% less than the competitor. But honestly, if you look around, you spend 15 minutes just picking up various objects in your home and looking where it was made. Like, yeah, a lot of stuff is not made where you live, unless you happen to live in, like, Shenzhen, which case it’s kind of one of those things where you have to evaluate vendors, and this is true of everything. You have to evaluate vendors based on their individual levels of quality control. One of the things I think is really interesting is there’s a lot of fab houses now in Shenzhen and the entire Guangdong province that do custom work. Like, if you got the cash, you can have a product made to your specifications.
12:38
Christopher Penn
And I think there’s a boutique market there. So, for example, I was looking at rode makes, the wireless go transmitters, and they sell a microphone converter, which is a $29 piece of plastic. That’s all it is to stick the thing into it. Like, I could do that with a popsicle stick at a piece of tape. Guys, I don’t need to pay $29 for that. But I was thinking, wouldn’t it have been nice if that had, like, a power bank in it, you know, so you could just pop it right in and just have a USB C male connector. Well, I could go to any one of these distributors on Alibaba and say, hey, here’s the spec. Here’s what I want to make. Can you make this? How much will it cost me?
13:17
Christopher Penn
And then if I wanted to, I could start my own business selling this particular product that was made to my specifications. One of the things that this, that generative AI allows us to do that is different today, and this is for every marketer, is, you can say, okay, I want to do this. Walk me through the steps of designing this thing. What do I need to do so that I can approach a manufacturer onshore, offshore, nearshore, it doesn’t matter, and say, how do I make this thing happen? And you may find, as many companies have, that. That one little solution that you wanted and you had custom made. Suddenly people like, where do I get that? You’re like, well, I mean, I had it made. Like, can you make me one?
14:03
Christopher Penn
Like, sure, it’s going to cost you, like, $89, and then suddenly you’re selling them on Etsy or whatever. I. And I think marketers in particular should be on the lookout for this in their own companies. To say, like, what problems are we solving today that other people might want to buy?
14:20
John Wall
Yeah, there’s a lot of stuff going on with that. And I’ve kind of been surprised that the 3d printing, you know, revolution is still kind of not moving as quick as it can. But I see a lot of things, just like what you mentioned where there’s kind of like, okay, I need a bracket to get this to that or whatever, and you can find a 3d diagram out there and just have it done. And then, yeah, this leads into, I went down a whole rat hole over the past two weeks about dual gps, which is something that I had never gone into. The impetus was I ran the Falmouth road race a couple weeks ago and my apple Watch just completely let me down. The GPS added a mile.
14:56
John Wall
It said I was, it looked like I was a Wolverine on speed the way I was like, you know, running five circles around a block before I continued. And so as I dug into it, I found out, well, there’s a lot of pollution that week because of the canadian fires and then running through trees in branched over areas. That affects GPS. Well, the biggest thing in the past three or four years is that there are now like five different networks that have GPS satellites.
15:22
John Wall
You know, back in the nineties when I had my first gps, and you were like waiting five minutes for it to get a lock and actually tell you where you were, now there’s tons of satellites up there, but the big thing is just in the past year and a half, they have a chipset that does dual gps that will actually grab more than one of these networks and get, you know, significantly better accuracy and if you’re, you know, really interested in that. So iPhone 15 was the first one that has this dual mode GPS and the newest ultra watch, which is like $800 right now. And they’re like, there’s no way I’m going to do that. And so Garmin, if you’re into running at all, Garmin has a ton of running watches that are great.
15:58
John Wall
I, but then Koros is the third brand, which is a chinese brand, where they have this model of, they just kind of scrape off the best features that they can afford to squeeze in there for $200. And its a $200 watch and its like, yeah, you dont have to spend 500 with Garmin and you dont have to spend 900 with Apple for $200. You can get this. And sure enough, its telling me which side of the street im on. Its that good as far as lying it in. But yeah, all that to run down and get more accurate tracking of where I’m at. And this idea that, yeah, there is a space in that market for we’re going to grab the low cost technologies and bundle them all up and make it work.
16:38
Christopher Penn
Preston dual gps chips are probably also in very heavy demand right now because in the Ukraine war, obviously both sides are trying to jam each other and they’re all using drones to do all kinds of crazy stuff. I saw a video the other day of a ukrainian drone, commercial drone, that was equipped with Thermite charger to drop thermite on russian positions, which very innovative use, but obviously partly is controlled by a person with a controller and goggles, but also partly by GPS. And so anything that has better gps accuracy is a win for whoever’s using it.
17:13
John Wall
We do have to take a second. We want to thank Netsuite by Oracle for their support of marketing over coffee. What does the future hold for business? Ask nine experts. You’ll get ten answers. Rates will rise or fall, inflation’s up or down. Can someone please invent a crystal ball? Until then, over 38,000 businesses have future proof their business with Netsuite by Oracle, the number one cloud ERP, bringing accounting, financial management, inventory, HR into one fluid platform with one unified business management suite. There’s one source of truth, giving you the visibility and control you need to make quick decisions with real time insights and forecasting. You’re peering into the future with actionable data. When you’re closing the books in days, not weeks, you’re spending less time looking backward and more time on what’s next.
18:00
John Wall
We have a number of customers who use Netsuite and it is that one source of truth that’s just so much easier to take action on your data when it’s all within one system. You’re not having to worry about integration, synchronization, extract, transform, load. You just go and you get answers. You can move forward. Speaking of opportunity, download the CFO’s guide to AI and machine learning@netsuite.com. Coffee the guy is free to you@netsuite.com. Coffee that’s Netsuite.com. C o F F e e again, netsuite.com coffee. And we thank Netsuite for their support of the show Yelp versus Google. Just something that we’re keeping an eye on is the fact that they are suing Google because of local results. So that’s interesting to see. I dont know. Yelp has a tough reputation in the food service industry. I dont know if thats changed though.
18:54
John Wall
I do as a disclaimer, Im basing that on about four years ago worth of stuff when I did some heavy research into that. So I dont know if its changed different. So watching those two fight it out will be interesting and see where that goes. I had a thing on products that I wanted to throw out there, another gear watch thing. Nebula has a new laser projector theyve just come out with. Theyve had their 4k laser projector that’s like up around the 15 or $1,700 price point. They came out with an SE version which you can get for about $1,000. But it’s just weird in that I can’t get a clear answer as to whether it’s better than the previous model. Like yes, it’s a little bit cheaper, but then the more expensive one is brighter.
19:34
John Wall
And I’ve just run into this more than once. The other one was with Jabra earbuds. They have this whole line of like you can get the three, the five, the seven, the ultra, the sport, all these things and you can never get a clear answer as far as, well, which one should I buy for this? So having that stuff, if I get to the bottom of the projector thing, I will talk about that next week because I’m not really up for buying a new projector. But unfortunately, sometimes the siren call of world class picture just kind of grabs me. We have a ton of travel coming up I wanted to throw out, though. I had a article on event best practices, you know, getting prepped. And so what I’ve got for that is I’m going to give this on the show.
20:15
John Wall
I’m not even going to publish this and I’m going to pull out of the transcript. But if you’re going to marketing profs b two b, I have both your session and then Katie will be after you, Andy Crestadina will be there, Ashley Zecman. So that’s my day one. If you, if you want to save yourself a lot of scheduling hassle and dealing through the pile. We also have John Miller on day two who we haven’t heard from in a while. So I want to get that. And Rand Fishkin will be there Thursday afternoon in the late session. So that’s the, oh, and Nancy Harhut is also talking about some new data stuff. I always love catching her as far as what she’s watching and running with there. So that’s the profs b two b rundown.
20:54
John Wall
If you’re going to be there, definitely drop us a line. I would love to catch up with you. And then you’ve got Macon is next week, too. Anything else big on that you want to throw?
21:04
Christopher Penn
So I’ll be doing a talk on open models and why they’re a good idea. The way I have it planned right now is a bunch of slides and then a quick walkthrough. How do you get started with this stuff? There’s some been some really cool new tools that have come out recently that make it easier to get started. Still not easy, but it’s easier, which I think is going to be a lot of fun. And then immediately after that I head to Philadelphia for lab Products association and immediately after that I go to inbounda and I speak at inbound. I’m going to be doing my data driven AI powered customer journey talk. That’s going to be a 90 minutes talk slash workshop.
21:37
Christopher Penn
So I’m going to do a race through of the material in about 30 minutes and spend 60 minutes basically doing demos and showing like how do you actually do this stuff where you can take your data out of these different systems, put it into generative AI and get reasonably credible answers from the systems? So it’s going to be a packed schedule. September, I think I have a total of five days in the office. Yeah, five days minus the day I was in surgery.
22:06
John Wall
Yeah, no, you’ve been on the run and it’s not going to stop. So there’s plenty happening there. Inbound is another good one, too. If you’re going to be over at inbound, go ahead and drop this line. You swing on over to the analytics for marketers Slack group. I’ll link to that in the show notes so you can join that or. Yes, sign up for the marketing over coffee text line at 617-812-5494 because I’ll be sending stuff live and around there and we can even, it has subgroups. I can do a on site group if you want to trade some stuff. That would be fun.
22:32
Christopher Penn
PSA according to PMC forecasts this coming week, the week of Macon is going to be the largest surge of COVID for the summer and then it should start to wind down. But essentially the odds are right now one in 30 people is actively contagious around you. So if you’re at an event with 1000 people, 33 of those people are actively contagious. If you’re at inbound, which is like 10,000 people, 300 of those people are going to be actively transmitting disease. Please take care of your health. Wear a mask to get the new booster. That’s out, so that you will have, some durable immunity. Boosters require two weeks in advance, so if you’re going to inbound, get your booster now.
23:11
John Wall
That sounds good. Good PSA. Yeah. Did do not get sick over the business traveling fall. That’s just such a horrible thing. You don’t want to get wrapped up in that. All right, that’s good. That’ll do it for this week, then. So until next week, enjoy the coffee.
23:24
Christopher Penn
Enjoy the coffee. You’ve been listening to marketing over coffee. Christopher Penn blogs at Christopherspen. Read more from John J. Wall at JW 5150 dot the marketing over coffee theme song is called Melogy by funk masters, and you can find it at musicalley from Mevio. Or follow the link in our show notes.
The post RAG, Politics, Dual GPS, and Road Trips! appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Katie does a tour of Google Gemini writing copy trained on an Ideal Customer Profile (ICP)!
Direct Link to File
Brought to you by our sponsors: Wix Studio and NetSuite
Using your Ideal Customer Profile (ICP) to improve your storytelling ability
If you want to watch the video on YouTube
Ron Ploof’s StoryHow Pitch Deck
NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
What makes up the ICP
The Trust Insights PARE framework for writing prompts
Examining the ICP to find Pain Points
Starting with the ending in mind
Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie
Sign up for the Marketing Over Coffee Newsletter to get early access!
Our theme song is Mellow G by Fonkmasters.
Machine Generated Transcript 00:06
John Wall
This is marketing over coffee with Christopher Penn and John Wall.
00:14
John Wall
Hey, everybody. So between ending vacations and already hitting the road for fall events, we’ve got another week before we get back to our regular shows. But I had something really interesting this week. I was doing a session with Katie Robert, the CEO over at Trust Insights, who I work with, and were showing off how you can train a large language model to act like one of your customers. And the goal was to prove that we could use Google Gemini to create a story for our prospects that would talk to these customers and prospects in their own language and follow all the best practices of storytelling. So it’s really having AI create these rough drafts of your marketing campaigns and stories that you could use to get them to take action.
00:56
John Wall
So this was a live stream, and I will throw in the YouTube link if you want to watch how it all happens. But I mean, if you’re familiar with just entering prompts and getting feedback, you don’t need to actually see, you know, the keyboard flashing. I’ve edited the live stream here down so you can follow it audio only and hear about how were able to come up with these storylines. It gets into some fascinating points on what makes a great story, and I have to give a huge shout out to Ron Plouffe here as we follow his story how framework, which is the best framework out there as far as crafting a story and hitting all the major beats you need to get your story correct.
01:30
John Wall
And I thought you’d be interested in how it turned out when we started pushing Gemini, you know, to come up with the story points and see how accurate it came back. So thanks to Katie for letting us grab this session and throw it in the feed. Also, I’m going to be at marketing prosp b two B in November, as Will Chris and Katie. So give a yell if you’re coming to Boston for that. We would love to see you and catch up with you. And next week, we will be kicking off the fall season and back with the regular show. And so with that, let’s jump right in.
01:56
Katie Robbert
This week, John and I are talking about leveraging your ICP, your ideal customer profile for data storytelling. We’re going to cover which data points your ICP can help with, the tactics to make the most compelling stories and how to check your story for clarity and effectiveness, both in your copy and visuals. Now, data storytelling is one of those things that we think is easy, but it’s actually really challenging because we’re like, oh, the data tells the story, but that’s not really true, because the data, a lot of times, is just a lot of numbers, and you have to pull out the story, but you also need to figure out from your client or whoever you’re working with, what story they need to be told.
02:38
Katie Robbert
And so, John, you and I very likely would want different stories from the same data because of our roles, because of our responsibilities. Where would you like to start today? I always ask Chris, but I’m going to ask you today, where would you like to start?
02:53
John Wall
Where do we want to start? Well, there’s a bunch of stuff. It’s funny, when you came up with this topic, went down a list of, like, okay, what can we talk about? And you said, storytelling and fitting into the data. And I was like, oh, this is perfect. Because I know the framework for this. I’d worked years ago with Ron Plouf, and he has his story how framework. And so the big thing with this is that everybody has these story frameworks. Like, when you go do the research on advisors who do this stuff, everybody has their own framework. But the thing that Ron had done is that he came up with 60 elements. He, as an engineer, broke it down into everything it can be. And so his breakdown is completely comprehensive. So we have a list of everything you need to do.
03:32
John Wall
And I was like, this is going to be fantastic, because you can outline all the stuff that’s going on with the Icpenna, and then we can layer that into these story how points, and it will put together a bulletproof story that can’t miss. Basically, once you’ve covered all the key points, a good place to start is with ICP, as far as bringing people up to speed with that and talk about the kind of data that you pull when you’re getting that together. As you prep to get the story, before you start working on the bones of the story, you’ve got to get all your research and everything in order if you want to dive into that. I think that’s where we need to kick it off.
04:07
Katie Robbert
What we’ve been doing with our methodology for an ICP is we’ve been using minimal data sets, because here’s the thing. We know that the data collection is the thing that holds up a lot of people from moving things forward. The idea that I had was if you could find the minimal amount of easy to access data, then you could build an ideal customer profile, which is basically a proxy for your actual customers, because doing that kind of market research, the focus groups, that’s also a lot of overhead and a lot of resources. And so how could we make something really efficient, really detailed, really on target that didn’t take a lot of time and resources?
04:55
Katie Robbert
And so what we’ve done is we’ve built basically the methodology for creating an ideal customer profile that covers your firmographics, your demographics, your psychographics, your pain points, how people make decisions. And it’s from your standpoint, from you, the end user, what we ask of you is very few things. We want to know who your competitors are. We want to know who you are. Basically just your, we’re basically just asking for some URL’s and maybe a snapshot of your website analytics, if available. It’s a very low bandwidth type of activity. So from there, what we can do is we can then use the ICP in this instance as a proxy stand in for our clients. So the first thing we want to do is set the stage.
05:43
Katie Robbert
And so using the trust insights pair framework, which you can get from our website, trustinsights AI pair, you can start to prime the model. That’s the whole purpose of peer. So what I’ve written in so far is today we are working on data storytelling for our client. We’ll have an ICP to stand in for the client and a lot of data points for review before we get started, what are the best practices of data storytelling? And the reason we do this is so we can start to prime the model so it’s given focused direction. We’ll do that and let that run. And so it says, absolutely. Let’s review some of the best practices before your ICP session. So, understanding your audience, what do they care about? What do they need to know? Starting with compelling hook, having a clear beginning, middle and end.
06:32
Katie Robbert
Choose the right visuals so this all makes sense. And the nice thing is that these first few pieces are covered by the ICP. And so this gives you a really good foundation for being able to use your ICP as a proxy for your client. Or let’s say you’re doing a new business pitch and you want to be able to say, these are the things that we can do. You have to be able to tell a compelling story. Your ICP can stand in for whoever it is you’re pitching to. This is where we’re going to introduce the ideal customer profile. So first, let me upload the file. We’ve already gone through the process of creating the ideal customer profile. Here is the ICP for your review. So what we’ve done so far is we’ve primed the model.
07:20
Katie Robbert
We’ve said we’re going to do storytelling, we’re going to use the ICP as a stand in for a client. What are the best practices? What are the things you don’t recommend we do? And now here’s the ICP. So you’re saying, great focus in on the pain points of this ICP. This will become the purpose, the why and narrative of our data storytelling. So the reason I want to focus in on the pain points is because what we want to do with the data is solve those problems. That’s why people are coming to us. But we have to know what those pain points are before we can sort of put the narrative together. So what we have so far is the pain points. Difficulty in aggregating and utilizing large datasets from multiple channels and platforms.
08:12
Katie Robbert
Inability to measure true impact of marketing campaigns across different channels. Fragmented customer experience due to lack of integration between customer data and marketing technology. Difficulty in aligning marketing initiatives with broader business goals. Do those sound like solid pain points? Do we want to dig deeper?
08:29
John Wall
That’s the classic marketing challenges. Yeah, you’re doing the campaigns and you can’t prove what’s working. You’re not aligned with the sales team. All that stuff is. Yeah, right on the bullseye.
08:42
Katie Robbert
This is a great summary. Our next step is to review the available data. I am now going to upload the data that the client has provided. All right, so, John, do you want to talk a little bit about some of the storytelling techniques that we’re going to be digging into as I painfully upload these one by one, finish the load?
09:11
John Wall
Yeah, sure. We can talk about that. As I had mentioned that there’s, you know, 60 points that are covered that, you know, if you’re crafting a full on story, you want to hit all of those points. But as a getting started point, there’s really just eight main categories that you need to hit and get going. And so as we go through those cards, the first one is the audience. The most important thing is exactly on the mark with ICP of who needs this message? What do they need to know today, what do they need to know tomorrow? What are their biases, what are their strengths, and what are their limitations? With these questions, you basically create the person that you’re going to convince with the story.
09:49
John Wall
The idea is that as a business writing a story, you’re doing this to convince somebody to end up somewhere else, to take a journey and get to another point. So this one is solid. As far as ICP, we know who needs the message. We’re able to dig in and get a profile of who they are, what they’re doing, what their job is, and then it is really interesting to get into that. What do they need? What do they know today, and what do they need to know tomorrow? That’s really the pain points come to light right there. You’ve got the situation of what they see for today, where they’re at, and you want to get to where they’re going and help them get in a better position for tomorrow. For biases, that one is. That’s a challenge.
10:32
John Wall
And this I’d be interested, as we run ICP more, to kind of find out more about the biases of the audience, because that one’s a kind of a black box, but it definitely flavors the way you create your story. You know, you have to work around their biases or play into them as you go. What are their strengths? That’s basic profile, right? We kind of know what they can do or can’t do, and then what are their limitations? That’s right up there with biases. When you get to the core of where their limitations are, you’re defining where the pain points are and the places they can’t go. And that’s usually a great place for you to jump in and play the hero and get them to where you want to be. So, at least with audience, we’re strong.
11:16
John Wall
We’ve got that one pretty much covered, so we’re good. And then the second, as far as roles, is the protagonist. Right. We want to find out who this person is. You really want to. And every storytelling framework gets into this, right. You want to get in there and outline who the hero is, where they’re going. The biggest mistake with this one, and Ron dives into this heavy. But the biggest mistake people make here is that, as business people writing stories, they come up with the idea that their product is the hero, and that’s. That is not the case. That’s completely wrong. In fact, he basically says, look, if you said that, you need to go back to the drawing board and. And do your work again, because in most situations, when you come up with a hero story, the product is usually a tool.
12:00
John Wall
A good example is always, in today’s Marvel superhero world, the hero is Thor. Your product is the hammer. You know, the hero is there and is the customer and is the one having the adventure. But your product is what unlocks new doors for them or gives them powers that they don’t have or, you know, gets them somewhere. So, again, this one is a dead match with ICP. We get an accurate view of who these people are and what tools they need, because that’s where your product will jump in as we jump down next. So the second part of the story, as you’re crafting it, is the events, what is actually happening in the story? Where are you trying to go to? And the first one event is initial impulse.
12:42
John Wall
There has to be something that kicks your story off as far as, okay, the protagonist is doing something and life is going okay, or average or whatever, but now something happens that upsets the status quo. So what is that and where do we go? That is a dead match for what were talking about as far as pain points, right. You’ve got the. Basically, the protagonist hits these pain points and now either has to come up with answer or do something to save their job because it’s, you know, causing trouble with where they’re trying to go or making them unable to prove where they want to go. And so, yeah, we’ve got that initial spark as far as the pain points. So, yeah, that’s basically three for three so far. I see you’ve got.
13:23
John Wall
Have you reached the point where you want to get as far as getting the pain points on ICP aligned?
13:28
Katie Robbert
Yeah, absolutely. And thank you for that overview, John. I mean, I think that’s incredibly helpful. The thing that really sticks out to me is that we make the assumption that our product is the hero. And that’s where I think a lot of us get into trouble. And this is why I think a tool like the ICP is so great, is it takes us out of the conversation and really refocuses it back on the needs of the customer. It’s not what we want them to have. It’s what they actually need. And so what I’ve done is I’ve uploaded a variety of. Because we’re using the trust insights ICP, I’ve uploaded a variety of our data sources.
14:05
Katie Robbert
So it’s screenshots from our marketing automation system and screenshots from our Google Analytics system to give a sense of what we’re doing from a marketing standpoint, since the pain points were around all of the different marketing campaigns showing Roi, getting alignment between the different systems, I started with saying, I have a bunch of data points. Please don’t start analyzing until I let you know that I’m ready. So as I went through, I’m like, here’s the next one. I have a few more here. Here’s the next one. I have a few more. And then I was like, okay, here’s the next one. I have three more here’s the next one. Two more. Okay, this is the last one. Now let’s go ahead. And so one of the.
14:42
Katie Robbert
One of the reasons I kind of like the one by one is that it gives me that instantaneous feedback that, yes, the system can read the data. And so, as I was going through, and I know this is a little harder to see, it was saying, this is what I see. These are the things. And so that was a good indicator for me, like, okay, this is good data to be giving the system, you know, this is where John, so you mentioned that you have, you’ve worked with Ron Plou, if you really like his structure. And so now I know you have the playing cards with all the different questions on them.
15:12
John Wall
Yeah, yeah, we can jump into those. Now, one of the other critical points is ending, right. You have to have the ending of the story mapped out from the very beginning. You don’t just kind of start hacking away and see where it goes. The idea is you want to go somewhere specific, and then you can actually test different routes to that finish line to see what, you know, where you come up with the best story. A good question point to start with this, is that ending in mind for us? So, something as far as saying, okay, what is the best way for us to convince the ICP that we can resolve these pain points?
15:48
Katie Robbert
Let’s see what happens, because I feel like now we’ve given the model all of the data, we’ve primed it knows that we’re doing data storytelling. So now this is where you can really start iterating and interacting with the model and asking these questions. And so what it’s saying is the best way to convince the ICP that trust insights, resolve pain points is but to present a compelling narrative that combines the following. Empathy and understanding. Data driven proof points. Thought leadership and expertise. Tailored solutions. Clear value proposition, collaborative approach. Call to action. Is that the kind of answer that you were looking for, John?
16:26
John Wall
Yeah, it’s interesting that it’s given us a list of which points to go down as we hit. And it’s funny, it’s really struck me that the first one was actually empathy in framing the story. It’s getting our message, acknowledging their specific challenges, and that we generally understand the struggles. That’s interesting to me as far as setting it up and beginning at that point. And then, yeah, as far as the finish line, I think what tailored solutions is at number four, how far down does it go? Is there anything else that’s even.
16:59
Katie Robbert
It goes down to seven. So call to action. Collaborative approach, clear value proposition, tailored solutions. They’re all, you know, they all relate to each other. I like that it suggests empathy and understanding first, because I know I’ve been on the receiving end of someone saying, here’s all the things you screwed up and here’s how you need to fix them. And while you might be fully aware that these things are broken or not working as well, hearing it does not make you feel great about it. And so when someone’s presenting it to you in that way, you’re like, well, now you’re just insulting me, and I don’t want to work with you versus someone who’s like, you know, I noticed.
17:39
Katie Robbert
And when that happened to me, and sort of sharing that, those relatable stories, sort of, it helps you make those human connections a little bit deeper so that you can then have that. All right, well, so here’s what I’m seeing. It’s all in the delivery.
17:54
John Wall
Yeah. And I think the key to that is the tailored solutions. Right. I mean, because that is the ending point for working with trust insight. So that gives us the place to start with as far as. Okay, so most of our customers go with this consultative approach where we manage some of the analytics for them, we take care of some of the integrations and build out this system so that the endpoint is they have somebody who’s got their back, is making sure those analytical systems are working. They’ve got the monthly or quarterly reports that they need, and they have us on call for anytime, anything. Lights on fire. Right. Like, those are the big three points of the engagement, and that’s great.
18:30
John Wall
So then starting from there as the end point, when we go back up to the empathy and understanding, we hit all those points as far as, like, hey, do you get crucified every quarter when the, you know, the board comes around? Or, hey, are you not able to get the budget you need for marketing programs because you’re unable to prove what the existing programs are doing and what kind of success you’ve had? So, yeah, the story, the kind of the bones of the story are definitely all filled out now in that we’ve got where you want to end to go with that tailored solution. And we can start off with, yeah, the empathy of painting that story of. Okay, so here’s the pain points that ultimately lead to that. So that. Yeah, that’s great.
19:07
John Wall
It’s a good way to make sure that it is all in alignment. And now you can kind of figure out, okay, how deep can we go with that story? How crazy can it get.
19:16
Katie Robbert
All right, so what’s the next question based on the framework?
19:20
John Wall
Yeah. So now we start to get into the influence section. So jeopardy is one of the cards, right? Every good story has the hero kind of come into some kind of crisis or problem. So what is the biggest risk for our ICP in trying to get to this solution and trying to get to the clear value proposition?
19:43
Katie Robbert
So what I’m writing, and let me know if this is incorrect or not. I said, what is the biggest risk for our ICP when trying to get to their solution? Is there a clear value proposition?
19:52
John Wall
Yeah, yeah, let’s throw that. I mean, because really it’s just like, what is the biggest risk? That’s all that really matters. So we’ll see what it comes back with.
19:59
Katie Robbert
Okay. So it says that the biggest risk for the ICP when trying to get to their solutions lies in potential for wasted resources and missed opportunities due to the complexity and fragmentation of their data landscape. So the challenges they face, such as difficulty in aggregating utilizing large data sets, inability to measure marketing ROI accurately, and fragmented customer experiences can lead to ineffective marketing campaigns, suboptimal customer experiences, missed growth opportunities, and operational inefficiencies. And so, you know, these are all the things that basically, as you’re telling the story, you can say, you know, you can sort of lean into that. If you don’t fix these things, this is what’s going to happen. And it really start to paint that picture of this is why you need to be paying attention.
20:47
Katie Robbert
And when people start to hear like the doom and gloom or really when you break it down into you’re going to waste a lot of money, you’re going to waste people’s times, then you have their attention, especially if you start with the money piece. So that goes into the clear value proposition for trust insights lies in its ability to mitigate these risks and empower clients to overcome their data challenges. Trust insights enables clients to unlock actionable insights from their data, measure the true impact of marketing campaigns, deliver personalized customer experience at scale, and align marketing initiatives with broader business goals. Okay, so that all makes sense to me. So we know what the risks are. So do we want to dig in further to that? What’s the next step?
21:28
John Wall
Yeah, I think we’re good with that. I mean, it’s just good. The thing that really hit me with that is, you know, the complexity and fragmentation of the data landscape. Like, that’s what we run into all the time. It’s, you’ve got, you know, these five different systems and the data is not coming across. And I. Yeah, when you get down to it, you pretty much have to make a decision. You’re like, okay, we’re either going to hire somebody full time whose whole job is going to be able getting this data in line and order, or you go find somebody who has already done it 50 times, and it’s going to take them one 10th of the time because they’ve called, you know, they’ve climbed the learning curve. So, yeah, that. These are great storybones here, too.
22:01
John Wall
This is, you know, we are laying out the jeopardy of somebody who’s, you know, not able to figure out what’s going on, and then we have, you know, them putting their hero to, you know, hero product to work to get them where they want to go and actually get out of jeopardy. So that one’s solid. The next one after that is emotional choice. You know, every protagonist kind of has a bunch of emotions that affect them as they go through. You know, they. They feel like they’re going to fail or they’re at risk of getting killed or coming up short or whatever. So the question with this one would be, you know, what emotions is the ICP going to have to deal with as dealing with these problems and these pain points? And I love this one, too, because. Right.
22:44
John Wall
This goes right back to that first one of empathy. Right. You know, by getting this list here, this allows us to address all those empathy points at the same time.
22:52
Katie Robbert
So what I captured, and to give the large language model a little bit more direction is said, great. We want to really focus in on these risks and how solving the problems can make the ICP the hero. What emotions will the ICP experience while going through these pain points? So let’s see what happens. The ICP, primarily composed of cmos, vps of marketing, and data focused leaders. This is incredibly helpful. Will likely experience a range of negative emotions as they grapple with the pain points outlined. Frustration and overwhelm, anxiety and uncertainty, dissatisfaction and concern, pressure and stress. Isn’t that truck?
23:31
John Wall
Yeah, we have some customers that have all of those. The single customer.
23:36
Katie Robbert
They’re just multifaceted human beings.
23:39
John Wall
Well, you know, it’s. The good news is that, you know, the pain points are all real, that’s for sure. But, yeah, I don’t know. That was. That hits me pretty hard. I was actually not expecting such an ugly list, and yet.
23:51
Katie Robbert
But that. Your very, like, visceral reaction to this tells me that we’re on track, because you’re like, oh, my God, like, you want to get that emotional reaction, because that’s what gets people to pay attention, you know? And so now you’re like, okay, great, where is this going to go? You know? And that’s exactly what we want to do with good storytelling, is really like, draw people in and be like, oh, my God. Yeah, I see myself in this. And so, you know, it concludes by saying, by addressing these pain points and showcasing how trust insights can alleviate these negative emotions, you can position your company as a trusted partner who empowers marketers to become heroes within their own organization.
24:29
Katie Robbert
This is an important point because the large language model, based on the minimal instruction that I’ve given, picked up on exactly what it is that we do for our customers. We are not the heroes of the story. They are the heroes of their own story. We’re just there to support them and give them all of the tools and techniques that they need to go from point a to point b. So now I’m hooked. Now I need to know what’s going to happen. Tell me more of the story.
24:58
John Wall
Yeah, its interesting, too, isnt it? Because each of those kind of have different buttons to push, right? Like pressure and stress. Well, thats usually pressure from above or financial, the anxiety or uncertainty thats unable to get results. And youre waiting on results to come in that you have no control over. And then frustrated and overwhelmed, like, thats usually technical complexity thats youre not able to get to the bottom of. So every one of those have a different set of levers that you can work as far as. Yeah, talking about this customer’s adventure, which can get crazy. The last two are pretty much in the same boat. The first is purpose. And why are we telling this story? And the big thing with that is it’s the combination of both our need and the audience’s action. So it’s our need.
25:44
John Wall
Now, we know we’re talking about clearly outlined services, but the audience action is we stack this up so that is the answer to where they’re going. So that’s fine. And then it’s. I had to laugh. Cause I had not dug into this framework in like, three or four years. And when I got to the last card is meaning, you know, it’s, what is the, where does it go? And he asked a very simple question, which, as you put it right on there is so what. Yeah, which fits right into today’s show. So that closes it up nicely. Obviously, the purpose is obvious, right? Where we’re using this to get somebody where we want to go. But as far as meaning in the. So what? Where else do you, land with that? What else are you thinking about?
26:26
John Wall
Oh, yeah, we can throw it to the model, too. Let’s look.
26:28
Katie Robbert
I’m going to throw it to the model. That’s the whole point. Because the model, theoretically now has all of the same information that we do. It has the data. It knows the customer, it knows the pain points. It knows what they’re trying to do. It knows the emotions. So now we actually have to turn it into a story. So it says, great. Keeping in mind everything we’ve discussed so far, what do we do with all of this information? What is the so what of this narrative? What data story can we tell our ICP that addresses their pain points and makes them the hero of their story? All right, let’s see what happens. You ready?
27:13
John Wall
Pull the lever. Here we go. No whammies.
27:15
Katie Robbert
No whammies. All right, so let’s see the. So what of this narrative is to empower the ICP to become the heroes of their own data driven success stories. The data you provided reveals a landscape where many marketers are grappling with fragmented data, struggling to measure ROI, and facing challenges in delivering personalized customer experiences. That’s a big sentence. The emotional journey for these marketers is one of frustration, anxiety, dissatisfaction, and pressure. I mean, that sounds pretty on the nose. So far. The data story you can tell your ICP is one of transformation and triumph. I don’t know. The visuals are already coming together in my head. It’s going to be, John, I think you’re going to be riding a tiger or something.
28:01
Katie Robbert
It’s about shifting the narrative from one of the struggle, from one of struggle to one of empowerment, from uncertainty to clarity, and from missed opportunities to measurable success. I would say that’s pretty good. So what this does is it gives us the structure. So let’s say we’re putting. We’re going to take this, and putting it together is like a PowerPoint presentation. This is our outline. This is our structure of how we deliver that information. I know. What do you think so far have? Are we accomplishing the data storytelling? Ask, or is it just kind of getting, are we going too far off?
28:35
John Wall
But I think the thing with this is it does, you know, the ugly first draft is done. Like, you can basically take this and like you said, frame your PowerPoint tech and you’ve got it built. You know, you’ve got it ready to go. And the key is that it’s in the language of the ICP. Right. It’s not written in how we think about these products and look at it from the service provider’s perspective. It’s how the customer is living through it and going with it. So, yeah, no, I think this is great. This is the kind of thing, because now you just cut and paste this and you can kind of get down to work with the ugliest, most grunt work part of it done.
29:10
Katie Robbert
So, number one, I think I am going to include some of this information on our website because actually kind of good. And then I’m saying, great. Can you outline this narrative with the assumption that we need to pull to put all of this information into a slide deck? And so ideally it would be like, okay, slide one. This, slide two this, because you can ask for those directions and it should give it to you. And so here we go. Slide one, title, slide two. And it actually gives you the bullet points. Slide three, and so on and so forth. And so now I’ve taken all of our ICPS data. I’ve taken all of their marketing data. I’ve taken, you know, we’ve gone through, John, you’ve gone through the questions of what is the story we’re telling? What are the risks?
29:53
Katie Robbert
And now the language model is outlined, a slide deck for us based on all of this information. So what we would do to your point is we would just copy and paste it in, make sure it makes sense. And like, here you go. These are things that you can do over and over again. And, you know, it’s funny because people are like, oh, I use generative AI. It’s sort of like cheating. All we did, like, it was still our data. We still had to do the legwork. All it did was expedite how you get from I have a lot of data to what’s the story I need to tell my client.
30:23
John Wall
Yeah. And the big thing, though, is it’s correctly trained, right. It was trained on the ICP. It was trained on our marketing campaign data. You’ve got a bunch of stuff that keeps the, keeps it on the rails and makes it effective, because otherwise you’re just kind of turning the crank on whatever’s out there on the Internet, which isn’t the same thing.
30:43
Katie Robbert
So what do you think? I’m tired after the hero’s journey.
30:46
John Wall
Yeah, this is it. No, we’ve reached the finish line. I think we’ve got the story we want to tell, and we would love to hear if people have any other comments on that or want to play more with any of this stuff, because we’ve had a lot of success with clients who take the ICP and, you know, start changing the way they’re doing business. And again, it can take a lot of the pain out of this process. So it’s worth doing.
31:07
Katie Robbert
Yeah. So if you want to learn more about getting your own version of an ICP or some sort of data storytelling narrative like this based on your ICP, you can give us a shout trustinsights AI contact or, and or you can join our free Slack group analytics for marketers. Every day we’re asking questions, we’re helping people, just having general discussion. It’s free to sign up. And so I think for this week, John, I think we have concluded our journey.
31:35
John Wall
Our hero’s journey is complete. Safe to go. Go grab a iced cold beverage.
31:41
Katie Robbert
Sounds good. Till next week, John, you’ve been listening to marketing over coffee.
31:47
John Wall
Christopher Penn blogs@christopherspen.com read more from John J.
31:53
Katie Robbert
Wall at JW 5150 dot the marketing over coffee theme song is called Melo G by funk masters, and you can find it at musicale from Mevio. Or follow the link in our show notes.
The post Hands On Using an LLM for Storytelling appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
It’s our week off but I wanted to talk with you about my new project!
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If you or someone you know is doing amazing work to help us all do better tell me about them. You can ping me on LinkedIn, on Threads, or our contact form.
NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Our theme song is Mellow G by Fonkmasters.
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In this Marketing Over Coffee:
Learn about why email marketing stinks, why Flux.1 rules, fan service in Deadpool & Wolverine, and more!
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Are all email service providers horrible?
Mautic, MailChimp, Ghost, AWeber
Google Pixel 9
8:20 – 9:50 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Google Monopoly – Paying $20B to be the only choice kind of proves that
Canva acquires Leonardo AI (after 2 years – 19 M users!)
Chris’ GPT for event planners and webinar operators – generating seed questions
15:47 – 16:34 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
TikTok Partners with Amazon
Speed of response huge on TikTok
Automating the MoC Newsletter
Cobra Kai and Deadpool Wolverine
Flux 1 Image Generation
RIP Crowdtangle
Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!
Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie
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The post Email Vendors, Google Pixel 9, and How To Get Huge on TikTok appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Learn about the Trust Insights ICP, Google Keep, True Crime, and more!
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Brought to you by our sponsors: Wix Studio and NetSuite
Since the last interview….
Remodeling the house
Changes in the market from analytics to AI
Working with the 5P Framework
Applying AI with a change management focus
10:26 – Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
The Trust Insights Ideal Customer Profiles (ICP)
It’s not enough to create the profile, the model needs to tell you what to do next
NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Using the ICP to create an interactive model
Katie will have sessions at MAICON and Marketing Profs B2B
Using Google Keep for wrangling ideas
Smart Speakers in the home
Peloton and Strava updates
You Like it Darker by Stephen King
Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!
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The post Katie Robbert on Ideal Customer Profiles, The 5Ps, and more! appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Learn about Snoop at the Olympics, SearchGPT, Dyson Headphones and more!
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Olympic watch: Snoop Dogg carrying the torch, Flava Flav supporting Water Polo
Llama 3.1 released to the public – what it takes for you to run it yourself
7:07 – 7:54 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
SearchGPT is coming for search traffic
Google pays to access reddit data
13:52 – 15:19 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Google gives up on ditching 3rd party cookies, AdTech execs say it doesn’t matter anyway
Hidden Google tool to find discrepancies between GA4 and Google Ads conversion data (conversions vs. key events)
Dyson back with more headphones – 40db noise reduction, 55 hour battery
Deadpool vs. Wolverine
Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!
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In this Marketing Over Coffee:
Before he became the most popular author on stoicism, we talked with Ryan Holiday about his marketing books!
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We put this episode together as part of some exclusive content, the feedback was so positive we’ve decided to put it in the feed for everyone!
You can still check out Growth Hacking here and Trust Me, I’m Lying!
Thanks as always to our sponsors:
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The post Ryan Holiday on Growth Hacking – From the MoC Archives appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Learn about possible new email standards, targeted CRM attacks, the ongoing saga of John’s running tech stack, and more!
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Brought to you by our sponsors: Wix Studio and NetSuite
Email Changes to be aware of – Expiring email? Unsubscribe prompt after 30 days
The future of GA4
7:22 – 8:13 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Dynamic Pricing vs. Surge Pricing
Targeted CRM attacks
12:27 – 13:55 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Google pauses opioid painkiller policy update
Apple Watch Workout can’t handle audio cues?
Anne Lamott Bird by Bird
Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!
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The post Dynamic Pricing, Expiring Email, The Future of GA4, and Bird by Bird appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Learn about the Art, Business, Culture of GIFs and more!
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Brought to you by our sponsors: Wix Studio and NetSuite
John is always using Ted Lasso
And Robert Downey Jr.’s Eye Roll
Gif versus Jif? (It’s all good, but the company is not Jiffy)
They did the Peanut Butter Jar
Neil Patrick Harris for Buble
GIPHY Stickers
The first GIF creative agency
7:25 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Getting her start in Infographics! Then to BuzzFeed in 2012
GIPHY reflecting the changes in the culture
Avoid “How do you do, fellow kids”
Kindness is on the rise
NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Media recommendation! Problemista written and directed by Julio Torres
Find Alix on LinkedIn and learn more about GIPHY Ads here
Her webinar July 18th at 1pm! Make Your Brand Part of the Actual Conversation
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The post Alix McAlpine with the Inside Story on GIPHY! appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Learn about Customer Data Platforms, Virtual Event Content, Luxury Apple Watch Bands and more!
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Customer Data Platform – a single customer record is maybe not required?
What are the 3 functions of a CDP?
Gemini showing up in Google Office and Email
Google stopping continuous scroll
7:18 – 8:47 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Toys R Us AI Generated Ad has come a long way since Pepperoni Hug Spot!
Lawn Mowing Death Knight
Chris’ first AI Generated single on Spotify
Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Salesforce AI CEO on using GenAI for A/B Testing
Using virtual events to fill the content funnel
OpenAI and Reddit – Do we need more sarcasm? Are upvotes the key to better data?
The Acolyte, Speidel Watch Band, Lawrence
Vanishing Comedy Central and MTV
Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!
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The post CDP Functions, AI Creatives, Reddit and The Acolyte! appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Learn the best way for agencies to manage websites, especially if you offer SEO as a service, and how to move fast enough so that you never miss opportunities.
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She’s been on both the client and agency side. Working with a team that designed sites and provided SEO services set her up perfectly for Head of SEO Communications
Organizing clients by CMS and the joy of fixing something for marketers when it goes out to millions of users
Taking advantage of the efficiencies of scale when managing multiple sites
Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Templates and included APIs make it easier to increase velocity, and for agencies to service their clients quickly
Template marketplace opens up new opportunities
12:38 – 14:15 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Streamlining the setup too, domain name, SSL, hosting, CDN
Simplifying all the best practices SEO
SEMrush, Wincher, SE Ranking tools included, Alt text fix tool
AI Tag Generators, AI Title Generators, Video eligible for rich results
Integrations with Salesforce, Amazon, Google Ads
Follow Crystal on LinkedIn
Wix Studio Hub and the SERPs Up Podcast
Media Recco: Beyonce’s Cowboy Carter Pivot
Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on exercises to put AI to work for you! USE CODE MOC now!
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The post Crystal Carter on SEO, Multiple Site Management, Wix Studio and More! appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Learn about what came out of WWDC, how to market better on LinkedIn and more!
Direct Link to File
Brought to you by our sponsors: Wix Studio and NetSuite
Apple WWDC
Entering the age of on device AI
7:04 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
iPhone mirroring
Apple has such great UX, why is Apple Music on the Mac not there? But they are paying artists…
Transitioning from SK Ad Kit to Ad Attribution Kit
iOS 18 to add RCS – Rich Communications Text Services
14:28 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Updated Unofficial Guide to LinkedIn Algorithm
Gear Watch – Owala, the new best in class Water Bottle, WorkOutDoors for Running
SparkTogether coming up in Seattle
Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!
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The post The Future of Onboard AI and The World’s Best Water Bottle appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Learn about how they shop, what they think of brands, who influences them, and more!
Direct Link to File
Brought to you by our sponsors: Wix Studio and NetSuite
What inspired the Gen Z Parent study?
All Gen Zs are not broke and stressed out about money
They will pay for value that aligns with their principles, and they love store brands
65% of Gen Z Dads doing the grocery shopping
11:11 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Where do Gen Z parents go when their peers aren’t having kids?
They still don’t have the Go To source
The era of the frenemy Instamom is over
Parents are less sad, less worried
20:42 – 22:10 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
The rise of the trades and doing better as homeowners
If you back an issue, you have to go all the way
Gen Z parent celebs are starting to show up, will they align with brands or start their own?
Kasi on LinkedIn or at Culture Bureau
Book Recco: Bird by Bird, the beloved book on writing by Anne Lamott
Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!
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The post Kasi Bruno with The Inside Story of Gen Z Parents appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Learn about Rand Fishkin’s Pulitzer Bid, SERP Hacks, Burst Mode, and more!
Direct Link to File
Brought to you by our sponsors: Wix Studio and NetSuite
60 hours in planes over 2 weeks
Google Gemini Upgrades including AI Answers
Rand is sent some leaked Google API Documentation – he then sent it to Mike King for further analysis
Using Gemini to decode it!
Keeping in mind your site level radius
Priority to the first 200 tokens (150 words)
10:00 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Erik Deckers sends a SERP hack
Google Marketing Live showcases AI powered tools
Rise of the Virtual Team Members
NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
iPhone Photography – lens choice, burst mode, and Live shots
Blackmagic for Video from DaVinci Resolve
Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!
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The post How Google Works, Building Your Virtual Team, and Taking Better Pictures appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Learn about creating great content, getting more Paid, Earned, Owned and Shared impact, and more!
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Brought to you by our sponsors: Wix Studio and NetSuite
Previous interview on PESO
Major changes with AI and how Earned Media has changed
Adding EEAT to the strategic plan (4:32)
Massive changes in staffing in journalism
8:21 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
New people and new channels for Earned
Getting your news via TikTok
Why you have to work on all fronts
15:08 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Measuring it all – Outputs vs. Outcomes (17:35)
PESO Model Certified Guides
Guys being jerks
Strava, Runtastic, and Run Gap
Learn how to work with Gini at Spin Sucks
She’s reading Demon Copperhead, The Anxious Generation, and Kara Swisher’s Burn Book is fantastic
Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!
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The post PESO Update From Its Creator Gini Dietrich! appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Learn about GA Key Events, AI for Agencies, Smart Lights and more!
Direct Link to File
Brought to you by our sponsors: Wix Studio and NetSuite
German 4 Test pack (Covid, Influenza A & B, and RSV)
Google in front of the DoJ – Slides if you want more
GA4 Conversions are now Key Events, maybe time for Matomo?
Google Disavow link will probably go away. Gone from bing because it’s "not needed"
7:44 – 8:52 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Google AI Answers
Biometric Informaction Privacy Act – Watch out for "Virtual Clothes/Glasses Try On"
Scott Brinker’s New State of Martech over 14k!
Why You’d Want To Use Synthetic Data Sets
15:10 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Check out the GenAI for Agencies Webinar Recording Here, for Associations Here
Gear Watch! Chris switches to the Elgato FaceCam Mark 2
Light Stick including Flim Making Modes
John complains that it’s hard to find bright SmartBulbs
New Apple iPads with M4 chips
Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!
Gearwatch: Chris’ New Webcam, Rogers Amps, new iPads M4, Water Filter
Video: Unfrosted
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In this Marketing Over Coffee:
Learn why every company needs a CCO, even if it’s fractional, life after Hubspot and more!
Direct Link to File
Brought to you by our sponsors: Wix Studio and NetSuite
Starting as a fan of Hubspot and then being hired to grow the fandom there
Finding the Customer Love Language
Starting as English major and considering Law, to teaching Math
Leaving Hubspot to start her own Fractional Chief Customer Officer Consultancy
6:44 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
10:10 Why the CCO is needed, you can’t just add advocacy at the end
Pocket CCO
16:39 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Defining the ICP and gathering data to start
The mistake of thinking the customer journey is 2D – where game theory gets applied
23:30 "Your 9 is my 7, I’m hella picky"
28:00 Any time you are asking for money
Does everyone have to go for a White Glove experience?
Neil Gaiman
Christina is on LinkedIn and visit Pocket CCO
Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!
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The post Christina Garnett talks Chief Customer Officer! appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Learn how a TikTok ban would work, GenAI for Agencies, Star Trek and more!
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Brought to you by our sponsors: Wix Studio and NetSuite
TikTok?
Can’t be banned, but will it be bought?
Google and Meta (+27%) Ad Revenue up for Q1
YouTube Pushing Back on Ad Blockers
6:04 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
GenAI for Email copy – Check out the GenAI for Agencies Webinar Recording Here, for Associations Here
10:40 – 12:06 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Digiday Says Threads Ads could be here by midyear
Robot Dogs Thread is running wild – it’s now less about followers than topics when it comes to getting passed
Instagram changing algo to feature creators outside their network, penalizing duplicate content, and no more aggregators
Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!
Apple Watch Faces – Systems/Accessibility/Assistive Touch
Video: Discovery and X-Men 97
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The post TikTok Ban, GenAI for Email, and Now With More Apple Watch! appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Learn about Strategies for Facebook, Meta, Instagram and more!
Direct Link to File
Brought to you by our sponsors: Wix Studio and NetSuite
What was the path to becoming the Queen of Facebook?
Emigrating in 1999 and becoming an entrepreneur
Bringing her experience in relationships to tech
7:31 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Using FB for more leads, growth, sales, and traffic: How to get above the plateau
The AI Powered Discovery Engine
The opportunity of Facebook Live
Shorter is better for Reels
20:12 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
What Meta is doing on the AI front
Advantage Plus Audience
Lean into authenticity
Book Recco: James Clear’s Atomic Habits
Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!
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The post Getting the Most Out of Meta with Facebook Queen Mari Smith! appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Learn about Social Media Tool Consolidation, Free AI Resources, Review Strategies and more!
Direct Link to File
Brought to you by our sponsors: Wix Studio and NetSuite
The Bank of America Boston Marathon!
Nothing is replacing Twitter for live news
Meta shutting down Crowdtangle
Hootsuite acquiring Talkwalker
5:48 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
HARO returns! Introducing HERO
Boston Robotics new robot is creepier than the dog
13:18 – NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Digital Ads reach record high in 2023
Threads beats X in less than 2 Years, Reddit on the Rise
Not too late to sign up for: Gen AI for Agencies Free Webinar
Gen AI cheat sheets – RACE Framework and PAIR Framework – Join the Analytics for Marketers Slack Group!
Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!
Bose Soundlink Mini – Text line 617-812-5494
Marques Brownlee on AI Pin – What’s the ethical obligation of a reviewer?
Video: Billy Joel 100 at MSG
Book: Economical Growth by Chris Pham
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The post Social Listening, HARO to HERO, and a Little Pesticide appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Learn about Gemini 1.5, Gen AI for Agencies, Gran Turismo and more!
Direct Link to File
Brought to you by our sponsors: Wix Studio and The Generative AI for Marketing Course from Trust Insights
Alphabet talking to Morgan Stanley about making an offer for Hubspot – an exclusive from Reuters
Google Privacy Sandbox, Cloud Next
Gemini coming to Big Query and new Axion Hardware
1 Million tokens in Gemini 1.5
Gen AI for Agencies Free Webinar
AI based seach – defeating the 14 page recipe
12:04 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
YouTube Updates including Livestream reactions and HDR
TourBox makes editing faster and easier, check it out.
Instagram Stories
Great article from Ben Vigneron on attribution
Marketing hires still down except for France?
Join the Analytics for Marketers Slack Group!
Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!
Rode Capture a dual camera app
Movie: Gran Turismo – David Harbour, Orlando Bloom
Book: Becoming Trader Joe
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The post AI Based Search, Attribution, and Faster Editing! appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Learn about Equity, Equality, How to Screen Your Content, and more!
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Brought to you by our sponsors: Wix Studio and The Generative AI for Marketing Course from Trust Insights
Author Minal Bopaiah talks to us about her latest book: Equity – How to Design Organizations Where Everyone Thrives
Equity as the middle child, getting overlooked in favor of diversity and inclusion
You can’t design for the prototypical human and then scale up
The problem of funding schools via property taxes
13:36 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Human Centered Designed
The Embrace Warmer
Shaping the Path
Join the Analytics for Marketers Slack Group!
Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!
Design and power
DEI and Change Management
The mistake of the all hands kickoff
The Reach Equity Content Screen
Learn more about Minal at BrevityAndWit.com
Play by Stuart Brown, and Star Trek TNG
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The post Equity and Human Centered Design appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Ted Harrison talks about what makes people pay attention to videos!
Direct Link to File
Brought to you by our sponsors: Wix Studio and The Generative AI for Marketing Course from Trust Insights
Starting with Adobe Premiere at Summer Camp
Weber Shandwick Dallas to NY
Working at Twitter creating video content for their advertisers, growing to 9 figures
6:49 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Adding the science of getting attention with sacrificing creativity
Locking down the context and location to earn attention
Join the Analytics for Marketers Slack Group!
14:51 Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!
Transitioning out of Twitter / X
Check out Ted’s company Neuemotion, and here’s Ted’s LinkedIn profile
Bridging the gap between the brand work that’s been done methodically to get to content that will work in all channels
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The post The Video Strategies that Made Twitter Hundreds of Millions appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Learn about Adding Data Science to Your Team, Rendering Video, Media Servers and more!
Direct Link to File
Brought to you by our sponsors: Wix Studio and The Generative AI for Marketing Course from Trust Insights
Data Analyst vs. Marketing Analyst vs. Data Scientist
When do you need to hire a data analyst?
6:14 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Elon’s releases Grok as part of X AI
Question on rendering and uploading huge videos
The gold standard for rendering is FF mpeg
Apple Log format on iPhone 15 Pro
Roon Nucleus One $499 server
Serviio Open Source Media Server
ABX – Closer to reality and it opens up your options to create valuable content
Join the Analytics for Marketers Slack Group!
Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!
Ready Player Two movie green lit?
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The post Now With More Groking Data Analysts appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
The World’s Smartest Man, Saul Colt returns to talk Electric Cars, Mad Magazine, Nike and more!
Direct Link to File
Brought to you by our sponsors: Wix Studio and The Generative AI for Marketing Course from Trust Insights
2011 Marketing Over Coffee Award Winner Saul Colt Returns!!
The 19th Anniversary of the Agency – Canada’s Small Business of the Year! Visit the website: www.ideas.af
Working with Bill Morrison and the Mad Magazine team
Bill Gaines worrying about the pennies and not the dollars
Wix Studio is a web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want.
Voitures extravert at TheBestElectric911.com
Tearing a Porsche down to the metal and building it back up to your desired configuration with thoroughly modern features, while keeping the classic look and ride
Getting this car in front of high net worth individuals
Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!
Plug for the best panel covering the ad industry on The Beancast
Going back through The Sopranos, Albert Brooks Documentary, Reacher
MLB Uniform Problems
Shoe Dog
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The post Now with More Electric Porsches! appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Learn about Account Based Marketing, AI Video, Testing and more!
Direct Link to File
Brought to you by our sponsor:The Generative AI for Marketing Course from Trust Insights
San Diego for Social Media Marketing World to London
ABM
Join the Analytics for Marketers Slack Group!
Open AI Sora for Video
The New Percy Jackson on Netflix
Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!
ABM Tactic vs. Software vs. ABS
A/B Testing tools for WordPress?
Going to Adobe Summit?
Ready Player Two
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The post Now with More ABM, AI, and AB appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Learn about Social Media Strategy, Channel Selection and more!
Direct Link to File
Brought to you by our sponsors: The Generative AI for Marketing Course from Trust Insights
The book: Organic Social Media – How To Build Flourishing Online Communities from Kogan Page
Television journalism inspired by Connie Chung
Left turn to State Farm
To Boston and Harvard Kennedy School
Transitioning to MIT
Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!
Enter the Acquisition Editor
Where should social fall on the org chart?
Do you give up on X?
BeReal branded channels
Newsletters: In Case You Missed It by Lia Haberman and Link in Bio Rachel Karten, Confessions of a Higher Ed Social Media Manager
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The post Jenny Li Fowler on Organic Social Media Strategy appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Learn about Google Gemini, Switfies, Word Runner and more!
Direct Link to File
Brought to you by our sponsor: The Generative AI for Marketing Course from Trust Insights
Google Gemini retires The Bard
Standard prompts and how to beat them
Using JSON for prompts
Microsoft’s CoPilot
Nice Super Bowl Roundup from Martech
What’s the Swiftie Profile?
Drift acquired by SalesLoft – congrats to David Cancel
New Bose earbuds
Special Discount on the newest Generative AI for Marketing Course! Hands on exercises to put AI to work for you! USE CODE MOC now!
Kindle Word Runner and other tricks to get through books faster
Rick Rubin’s “The Creative Act: A Way of Being”
Madame Web, Marvels
Social Media Marketing World – Katie live on Tuesday Feb 20th at 11:15 in San Diego!
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The post Bard Falling, Pop Star Rising appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Learn about Photoshop Generative AI, the Mariachi Button, Taylor Swift and more!
Direct Link to File
Brought to you by our sponsors: Miro and The Generative AI for Marketing Course from Trust Insights
Trust Insights Livestream – Update on Photoshop and Generative AI
Photoshop in the Browser
Adobe Express and The Mariachi Button
5:57 – 7:58 Miro – Your first three boards are free forever, just sign up at miro.com/podcast
Taylor Swift Bowl
Apple Vision Pro
Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!
Social Media Marketing World – Katie live on Tuesday Feb 20th at 11:15 in San Diego!
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The post Now with More Mariachi Button! appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Learn about Email Deliverability, Swifties, Apple Vision, Echo Studio and more!
Direct Link to File
Brought to you by our sponsors: Miro and The Generative AI for Marketing Course from Trust Insights
Email Deliverability Day!
Trust Insights Livestream on setting up email for maximum deliverability
The Taylor Swift standing army
Political DeepFake calls arrive on the scene
Miro – Your first three boards are free forever, just sign up at miro.com/podcast
Apple Vision Pro – Eyes on front is weird
Bose new earbuds, I’m not getting a new soundbar
Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!
John’s a fan of the Echo Studio
Use the iPhone 15 Pro to take 3D images with spatial data
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The post Now with More Taylor Swift Fans! appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Learn about content management, brand repair, SEO at scale and more!
Direct Link to File
Brought to you by our sponsors: LinkedIn and The Generative AI for Marketing Course from Trust Insights
Talking with Head of SEO Brand for Wix Mordy Oberstein
Formerly at SEMRush
Economies of scale that make the headaches go away
Repairing the brand and cleaning up from the Super Bowl ad
We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get $100 off your first campaign!
What’s in the SEO feature set?
Google Merchant Center Feed, Amazon App, new Zapier integration and more on ecommerce
Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!
Wix SEO Learning Hub including SERP’s Up!
Adding AI for tagging
SEO Sources: SEO Roundtable
Google Gemini
Wix Studio
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The post Mordy Oberstein of Wix on Site Management and SEO appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Learn about the LinkedIn Algorithm, fake comments, Apple Vision Pro and more!
Direct Link to File
Brought to you by our sponsors: Miro and The Generative AI for Marketing Course from Trust Insights
How the LinkedIn Algorithm Works
AI generated comments (aka turds)
Fixing Email Deliverability
What do Instagram Influencers get paid? – Football and India Rule, as does 18-24
Miro – Your first three boards are free forever, just sign up at miro.com/podcast
Adam Mosseri of Insta and Threads
Water You Drinking?
Apple Vision Pro
Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!
WP Beginner Article on why you were banned from Google
John’s treadmill phone stand, and shooting while running
No Hard Feelings – Fosslien and Duffy, When I was Your Age – Keenan Thompson, The Gift by Lewis Hyde
Join John and Chris on threads, or on LinkedIn: Chris and John
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The post Now With More Fake Comments appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Learn about how we built this podcast, Stanley Tumblers, Synthetic Influencers and more!
Direct Link to File
Brought to you by our sponsors: Miro and The Generative AI for Marketing Course from Trust Insights
OpenAI did not go to Microsoft
The GPT store opens
Mixtral and other multi-modals like Meta’s virtual actors
Rise of the Synthetic Influencers
8:53 – 10:02 Miro – Your first three boards are free forever, just sign up at miro.com/podcast
Summary of the Lessons from 12 Days of Data
X Flight Drives up LinkedIn Prices
The Stanley Tumbler
John fires up the Echo Studio, Anker Space One Headphones
Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!
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The post Marconi Plays the Mamba appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Learn about the biggest events, best gear, most important media and more!
Direct Link to File
Brought to you by our sponsor: The New Generative AI for Marketing Course from Trust Insights
Special Guest Katie Robbert!
NYT Article on Tech Collapse
Special Pre-Order Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!
The 5D’s of EA AI Compliance
Chris’ Keyboard Upgrade – Keychron K10 and his iPhone camera rig
Katie’s Backpack and Blind Date with a Book
John’s Laptop Bag and testing Amazon Studio soon
Misbelief with Dan Ariely, Gini Dietrich on Crisis Comms and PESO, AJ Wilcox on LinkedIn Ads
The Diplomat, The Night Agent, Stay Close, Shiny Happy People
The Hindley Street Country Club, Diablo Immortal better than Diablo 4?
The TI Spotify Playlist from 12 Days of Data
Mixtral
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The post 2023 Year End Wrap Up! appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
In this episode learn why most organizations fail at content strategy, how you can build an effective strategy, and more!
Direct Link to File
Brought to you by our sponsor: Trust Insights and Miro
Discovering Content Marketing as a Silicon Valley CMO
Chief Strategy Advisor with The Content Marketing Institute
The Content Advisory
Get the book: Content Marketing Strategy – Harness the Power of Your Brand’s Voice
Shoutout to Douglas Burdett
*The New Generative AI for Marketing Course from Trust Insights is now available! Hands on excercises to put AI to work for you! USE CODE MOC now!*
What’s the focus of your operations?
Miro – Your first three boards are free forever, just sign up at miro.com/podcast
Make sure your big ideas aren’t trapped in small containers
Merchandising your content
Pressure testing the brand story
Principles by Ray Dalio
Rita Gunter McGrath’s The End of Competitive Advantage
Join John and Chris on threads, or on LinkedIn: Chris and John
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In this Marketing Over Coffee:
In this episode learn about Negative SEO, Entity Poisoning, PR vs. The Algorithm, and more!
Direct Link to File
Brought to you by our sponsor: Miro
Previous Interview on The Digital Pivot – Secrets of Online Marketing
Get the White Paper: Defend Your Reputation
After years of doing consulting on creating content for SEO advantage he was drawn to check out Black Hat tactics
18 months on the wild side
Link to Eric’s report on Negative SEO
Denial of indexing attacks, and entity poisoning
9:30 – 11:10 Miro – Your first three boards are free forever, just sign up at miro.com/podcast
Exploring the implications of negative SEO
*The New Generative AI for Marketing Course from Trust Insights Special Pre-Order Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE EALYBIRD300 now!*
Topical entity poisoning attacks
So is the algorithm all they really say it is?
Technical SEO as Gray Hat
Determining entities
PR to Wikipedia to entity relevancy
PR is cheaper than constantly adapting the algorithm and crawling the entire internet
The most common self inflicted negative SEO problems
Join John and Chris on threads, or on LinkedIn: Chris and John
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The post Eric Schwartzman on the Myth of Organic SEO appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Learn about what’s going on at OpenAI, How Trust Insights can teach you to use Generative AI, What Gear to Buy, and more!
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Brought to you by our sponsor: The New Generative AI for Marketing Course from Trust Insights
What’s going on at OpenAI?
What should you be worried about if you are using OpenAI products?
Check out the Holiday Guide!
Presenter Overlay in MacOS
Building your prompt library
Special Pre-Order Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE EALYBIRD300 now!
Chris is looking for random scientific equipment
Apple Update – Presenter Overlay, AirTag sharing, iPhone as alarm clock
Spotify
Building your prompt library
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The post Use Generative AI for Marketing! appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Professor Ariely talks about what makes rational people believe irrational things
Direct Link to File
Brought to you by our sponsor: Miro
Buy a copy of Misbelief now
Unlike his previous works that started with research, this was sparked by personal experience
Starting with stress
Why are the stories so complicated?
Falling deeper into the funnel
Miro – Your first three boards are free forever, just sign up at miro.com/podcast
Sealing the deal with social forces
The shibboleth
How social media violates our standards of communication
What can we do?
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In this Marketing Over Coffee:
Learn about the latest new AI features, acquisitions, gluten free cookies and more!
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Brought to you by our sponsor: Miro
Price cuts for OpenAI and other announcements from DevDay
GPT4 Turbo and it includes vision
Assistance API
DALL-E 3
Custom GPTs
Key roles in your AI pilot team
10:49 – 12:41 Miro – Your first three boards are free forever, just sign up at miro.com/podcast
Hubspot Clearbit, Hubspot TikTok
Chris moves over to Substack
Airely’s Misbelief next week!
Google Sites not so good at SEO
Join John and Chris on threads
Mightylicious Gluten Free Cookies
Sponsor MoC
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The post OpenAI, Hubspot, Substack and More! appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Christopher talks about the 22 Laws of Category Design and more!
Direct Link to File
Warning: Explicit language
Previous interview on Category Design (includes that time Lochhead destroyed our marketing department)
Mike Damphousse on Category Design
A tip of the hat to the 22 Laws of Branding
Category Pirates – The Writing Band
d’Skills and Acadium
Christopher talks about what CMOs need to consider regarding the recent attacks in Israel
The world said "Never again." Do we mean it?
Check out Christopher’s Legendary Podcast
Follow John on LinkedIn
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In this Marketing Over Coffee:
Learn about how the beloved W.B. Mason brand fought through Covid, Big Box Stores, Online Retailers and more!
Direct Link to File
Brought to you by our sponsor: Dash Hudson
Thanks to Dean Elizabeth Stringer Keefe from the Stonehill Graduate & Professional Studies Program
Graduating from Stonehill and taking a sales job
The sales guy starts doing photo and video
7:14 – 8:31 Dash Hudson – MoC Listeners can get the Social Media Trends Report for free! And free 14 day trial of the Dash Hudson Social Media Management Platform. Check it out now!
A fun brand with unmatched service
Fighting back against the big box office stores of the 90’s
Shifting to digital made easier since they were already supporting unique pricing for 250k customers
Fighting Amazon
Moving from products around paper, to those around people
Replacing a customer’s habit
How is selling and marketing to Gen Z different?
Post image from wbmasonco on Instagram
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The post Matt Rogers of W.B. Mason on Dealing with Constant Disruption appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Learn about Activision Acquisition, AI Bias, Screenshots, and More!!
Direct Link to File
Brought to you by our sponsors: Notion and Stonehill College
Activision Blizzard King – $69 billion, biggest buyout in gaming history: WoW, Candy Crush and maybe Starcraft? Guitar Hero?
No new consoles because AI is taking all the chips?
Huge opportunity for in game advertising
8:32 – 10:28 Notion AI helps you work faster, write better, and think bigger, doing tasks that normally take you hours in just seconds. Notion is fantastic for project management. Combines your notes and docs into one space that’s simple and beautifully designed, with the power of AI built right inside — not a separate AI tool or browser tab. Try Notion AI for free right now at notion.com/coffee
Threads is good. Will the algorithm grant what you ask?
NPR releases stats on leaving Twitter
Fairness and bias in AI
20:05 – 21:06 Free Live Recording with Food and Drink! Learn about the latest marketing disruptions: content creation, advertising, emerging technology, artificial intelligence, everything going on in the space! Join John at Stonehill College Wednesday October 25th at 7pm.
Lisa Shaw “Original content is king” get more from your events
Chris learns Polish instantly
Full Page Screenshots
Amazon Prime – Martech stats say flat – John’s Shopping Guide
Chris’ free webinar with SiteImpove – The future of search: Does AI spell the end for SEO?
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The post Now with More Games, Threads, and Fairness! appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Learn about the key elements of a Crisis Communication Plan and More!!
Direct Link to File
Brought to you by our sponsors:Dash Hudson and Stonehill College
Gini catching up on Succession
How social media dragged Crisis Comms out of a niche practice to something every company needs
The difference between issues and a crisis
Who runs it internally? HR, Comms, Customer Service?
7:25 – 8:58 Dash Hudson – MoC Listeners can get the Social Media Trends Report for free! And free 14 day trial of the Dash Hudson Social Media Management Platform. Check it out now!
Gini vs. the AI!
Practice and proactive vs. Dumpster Fire Management
16:37 – 17:26 Free Live Recording with Food and Drink! Learn about the latest marketing disruptions: content creation, advertising, emerging technology, artificial intelligence, everything going on in the space! Join John at Stonehill College Wednesday October 25th at 7pm.
What is AI appropriate for in Crisis Planning?
What’s the #1 message to get across?
Get in touch with Gini
From AfM – Livesafe for Higher Education
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The post Crisis Communications with Gini Dietrich! appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Learn about Llama 2 Long, Taylor Swift Ruling the Earrth, AI, Pet Detection, and More!!
Direct Link to File
Brought to you by our sponsors: The Mailworks and Dash Hudson
Llama 2 Long
AI can see – The Large MultiModal Models are here – Upload images to Google Bard, GPT-4V now rolling out
Meta rolling out new glasses
7:05 – 8:28 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc
Taylor Swift and the NFL, movie coming. Big topic in AfM
15:28 – 17:26 Dash Hudson – MoC Listeners can get the Social Media Trends Report for free! And free 14 day trial of the Dash Hudson Social Media Management Platform. Check it out now!
5 GA Reports to check out
AI creating a marketing talent crisis?
AI coaching you on the fly to work and interview
X not on Linda Yaccarino’s home screen
TikTok $4.99 subscription?
iPhone 15 road test, Mac Sonoma – Airpods, gaming mode, pet detection
Chris’ free webinar with SiteImpove – The future of search: Does AI spell the end for SEO?
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The post Now with More Large Multi-Modal Models, and Taylor Swift appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Learn about the earliest podcasts, Trust Agents, Flinch and More!!
Direct Link to File
Brought to you by our sponsors: The Mailworks and Notion
CEO of Practice.do
Raised over $150M with Breather
Podcasting way before true crime podcasts were hotter than Beanie Babies
The first hip hop podcast ever, cathing the ear of C.C. Chapman for Podshow
Creating what today we would call a performance marketing agency while becoming a NYT Best Selling Author with Trust Agents
8:56 – 10:20 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc
Flinch
Breather and raising VC
20:16 – 21:45 Notion AI helps you work faster, write better, and think bigger, doing tasks that normally take you hours in just seconds. Notion is fantastic for project management. Combines your notes and docs into one space that’s simple and beautifully designed, with the power of AI built right inside — not a separate AI tool or browser tab. Try Notion AI for free right now at notion.com/coffee
The difference between and entrepreneur and and operator
You have to love the customer
Tamsen and The Red Thread
Raising $10m for Practice
The Thiel Fellowship
On the reading table: Elon, Titan, The Path to Power, The Big Switch
Kota the Friend
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The post Catching up with Julien Smith of Practice appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Learn about Pumpkin Spice, AI Productivity, Holiday Forecasts and More!!
Direct Link to File
Brought to you by our sponsors: The Mailworks and LinkedIn
The Trio of Terror Returns: Pumpkin Spice, Black Friday and Cyber Monday
Gartner says Inclusivity and ESG (environmental, social and governance) is more important than pricing: 48% plan to buy less – 63% to spend the same, 9% more? Huh, what?
The cost of polarization of the culture
Will AI bring about the end of hourly billing?
7:55 LinkedIn – We’ve got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Navigating the Jagged Technological Frontier: Field Experimental Evidence of the Effects of AI on Knowledge Worker Productivity and Quality
AI Point solutions and the importance of asking about the foundation models
Container Store text message segmentation
17:50 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc
Chris goes iPhone 15, but marketers have to fear iOS 17
Only UTM survives
Upgrades for Bose
John visits the Van Gogh VR exhibit
John at INBOUND, Huberman, John Radoff, show floor busy
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The post iOS 17 Is Coming To Break All Your Tracking! appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Learn about the latest on the direct mail front with Bri and Sarah from The Mailworks!
Direct Link to File
Brought to you by our sponsors: Notion andLinkedIn
Talking with Brianne Baggeta, President and CEO and Sarah Hodges, Director of Client Relations from The Mailworks
Rebounding strong from Covid
Market trends: transactional mail, commercial space, retail, and marketing
Paper pricing stabilizing
Working the house list to keep customers warm – house lists are considerably larger than they were 10 years ago
6:20 – 8:10 Notion AI helps you work faster, write better, and think bigger, doing tasks that normally take you hours in just seconds. Notion is fantastic for project management. Combines your notes and docs into one space that’s simple and beautifully designed, with the power of AI built right inside — not a separate AI tool or browser tab. Try Notion AI for free right now at notion.com/coffee
Cutting edge service with the customer portal
Postcard strategies and avoiding the price point trap
LinkedIn – We’ve got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Making the Inc 5000 Fastest Growing right in time for their 40th Anniversary!
Mailworks at Delivered 2023
Doing more to take advantage of cross-channel in 2024
How will 2024 elections affect DM and client timelines?
Headway App for book summaries
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The post DM Update with Brianne Baggetta and Sarah Hodges! appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Learn about the latest from Google, X, Virtual Influencers, Gender Bias and More!! Direct Link to File Brought to you by our sponsors: The Mailworks and LinkedIn First reports of GA3 data zeroing out Google Signals – Where’d your traffic go? Google outbound links if you are in the generative search pilot 7:27 […]
The post Now with More Signals, XPro, and Virtual Mascots! appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Author Louis Gudema talks about marketing tactics and more importantly, how to prioritize them!
Direct Link to File
Brought to you by our sponsors: The Mailworks and LinkedIn
The second edition of his book Bullseye Marketing: How to Grow Your B2B Business Faster is now available
Starting with writing and directing plays as part of what brought him to Boston
Working the Cabbage Patch Kids Account
Starting his own agence and then pivoting to Application Service Provider
7:42 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc
After the sale of the firm transitioning to CMO
Noticing the gap that has to be crossed with inbound marketing taking up to two years to spin up
Creating the bullseye – Customers, Intent, Awareness
Starting with your existing marketing assets
Aligning Sales and Marketing
Getting beyond awareness to mental availability
21:57 LinkedIn – We’ve got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Every company is different, sometimes you can great results fast, other industries you just can’t make it
B2B often forgets that small data is not statistically significant
Clicks don’t matter
Direct response marketing is either acted on immediately or forgotten forever. Great brand marketing lives forever.
You’ve got to go multi-channel as fast as you can
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The post Louis Gudema on Bullseye Marketing appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Learn about the audio tools and techniques we use for the sound you’re listening for! Direct Link to File Brought to you by our sponsors: Notion and NetSuite Studio – If you are serious get your space in order Microphones: Shure SM7B, MV7, SM58 VModa BoomPro Microphone is fantastic at […]
The post Getting the Best Sound for Video and Podcasts appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Author Steve Woodruff talks about effective communication and his latest book: The Point Direct Link to File Brought to you by our sponsors: The Mailworks and Miro Previous interview: Clarity Wins The new book: The Point Covid started with a scare but the transition to virtual has been a business […]
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In this Marketing Over Coffee: Learn About The 5P Framework, User Stories, Competitive Analysis, and More! Direct Link to File Brought to you by our sponsors: LinkedIn and Bloomreach What is the 5P Framework? How to do Requirements Management Adding in User Stories 8:00 LinkedIn – We’ve got a special offer for Marketing Over Coffee Listeners, you can redeem a […]
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In this Marketing Over Coffee: Learn About MAICON, the Social Network Formerly Known as Twitter, Killer Robots and More! Direct Link to File Brought to you by our sponsors: LinkedIn and Issuu MAICON Update – Discussing the irresponsible implementation of AI Technically correct but ethically wrong 7:47 LinkedIn – We’ve got a special offer for Marketing Over Coffee Listeners, you […]
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In this Marketing Over Coffee: Learn About How Significance is the Future of the Workplace Direct Link to File Brought to you by our sponsors: The Mailworks and LinkedIn Update on The Climate Almanac The new book is The Song of Significance Organizing without an organizer, leading without a leader What’s the best job you […]
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In this Marketing Over Coffee: Learn About SparkToro, Lost and Founder, Gaming and more! Direct Link to File Brought to you by our sponsors:Bloomreach and Miro Lost and Founder – the book, and the previous interview Other books: Traction, No Hard Feelings SparkToro – Getting data to you that should be yours Chill Work How the […]
The post Great Expectations, Well Managed, with Rand Fishkin appeared first on Marketing Over Coffee Marketing Podcast.
Prime Threads In this Marketing Over Coffee: Learn About Threads, Discord, Marketing Podcasts and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Issuu Threads are here – 100M in 5 days. Portability of the social graph in action Meta’s track record working against it? Building their internal network graph? EU […]
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In this Marketing Over Coffee: Learn About How We Handle Planes, Trains, Automobiles and more! Direct Link to File Brought to you by our sponsors: The Mailworks andHelloFresh We thought the cage match was news but it’s all about Threads! Flights – Kayak, SeatGuru, Kayak ChatGPT Plugin! FlightRadar24, TurbulenceForecast Trains – Amtrak Acela Quiet Car, […]
The post Now With More Travel Tips! appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Learn about how (and even if!) you should write a business book, from author and former analyst Josh Bernoff Direct Link to File Brought to you by our sponsors: Bloomreach and Issuu Buy Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters, on Amazon […]
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In this Marketing Over Coffee: Learn about Looker, Reverse ETL, The Flash and more! Direct Link to File Brought to you by our sponsor: The Mailworks and Miro According to BuiltWith over 375k of the top 1M sites are still on UA Looker Updates – 175 new metrics for your GA data The Analytics for […]
The post Now With More Illegal Fireworks! appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Learn about how the CEO and Founder of gaming agency TripleClix is marketing in the category that dwarfs all others Direct Link to File Brought to you by our sponsor: LinkedIn and The Mailworks Starting at GameWorks "Work on the things you want to work on" Wizards of the Coast […]
The post Marketing and Gaming with Chris Erb appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Learn about Apple Vision Pro, Unity AI and more! Direct Link to File Brought to you by our sponsor: The Mailworks and Issuu Apple Vision Pro Things We’re Watching: M2 and R1 Chip powers two high resolution cameras transmitting a billion pixels per second 4k per Eye Augmented reality – […]
The post Can You Spare $3,500? appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Learn about the crucial link between Employee Experience, Customer Experience and Success
Direct Link to File
Brought to you by our sponsors: LinkedIn and HelloFresh
The Wall Street Journal Bestselling Author is back with her latest book: The Experience Mindset
What’s happened since we talked to her last about Growth IQ (translated into 11 languages around the world!)
The owner of Customer Experience (CX) is the Employee, so improving Employee Experience (EX) is critical to success and growth
Losing staff and using inadequate tech has massive impact on EX
11:01 LinkedIn – We’ve got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Do you have to have product market fit locked at a startup before you can do EX initiatives?
You will reap the results of the good or bad habits you create at the start
Can the culture be changed?
How are other countries doing on CX and EX?
20:39 HelloFresh – America’s #1 Meal kit! Get 16 free meals and free shipping!! https://hellofresh.com/moc16
Using a Customer Effort score to determine how you are doing in your vertical
Improving retention by taking action prior to turnover
What were some of the bright points taken from responding to the pandemic?
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The post Tiffani Bova on The Experience Mindset appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Learn about AI and the Writer’s Strike, New Twitter CEO, Travel Tips and more!
Direct Link to File
Brought to you by our sponsor: The Mailworks
Justine Bateman Twitter Thread on AI and the Writer’s Strike
Who is Borg Baby Boimler?
Plannuh acquired – Peter Mahoney interview
Linda Yaccarino announced that she was leaving her role as chairman of global advertising and partnerships at NBCUniversal to become Twitter CEO
10:33 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc
Google Generative AI Search Results
Travel Tips from the Analytics for Marketers Slack Group – Turo for car sharing, Dyson Zone
HelloFresh – America’s #1 Meal kit! Get 16 free meals and free shipping!! https://hellofresh.com/moc16
Legend of Zelda – Tears of the Kingdom 10M Copies in 3 days
The Recruit on Netflix
Trust Insights AI Education – Keynotes, Tactics for Generative, Adding LLM into product lines
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The post Now with More Borg Baby Boimler! appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Learn about how trying to be a better person can make you happier, luckier and more successful from the Co-Founder and CEO of BoomPop
Direct Link to File
Brought to you by our sponsors: LinkedIn and HelloFresh
Previous interviews from starting Oak to being acqired by Zivelo
The value of being a good person
Optimistic Nihilism
What do people wish they had done?
Embracing a mindset of giving for a better life
10:13 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Making yourself more lucky
Trust and vulnerability
HelloFresh – America’s #1 Meal kit! Get 16 fr ee meals and free shipping!! https://hellofresh.com/moc16
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The post Healey Cypher on Being a Better Person appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Learn about the future of event planning from the Co-Founder and CEO of BoomPop
Direct Link to File
Brought to you by our sponsor: The Mailworks
Previous interviews from starting Oak to being acqired by Zivelo
Selling Zivelo and joining Atomic
The importance of human connection and trust
CEO and Co-Founder of Boompop
Having a longitudinal friend group
Starting in virtual meetings and transitioning to live events
14:30 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc
Massive transition from office space that’s no longer required
The transition back to neighborhoods
Making it possible for the smallest events to have the same level of planning expertise as 800+ attendee corporate events
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The post The Return of Healey Cypher! appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Learn about Autonomous AI, Martech Landscape, Dyson Zone and more!
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Brought to you by our sponsors: LinkedIn and HelloFresh
Generative AI
Autonomous AI – AutoGPT, Baby AGI
Augmented Intelligence – using large language models to make yourself smarter
Scott Brinker’s 2023 Martech Landscape
7:29 – 8:55 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Meta Overspend Panic
Micropayments for Articles? Apple News +?
Pinterest / Amazon Multi-Year Ads Partnership "Make Every Pin Shoppable"
B2B Influencer Marketing
MoC makes the Top Digital Marketing Podcast List
Join the Analytics for Marketers Slack Group
15:11 – 16:45 HelloFresh – America’s #1 Meal kit! Get 16 free meals and free shipping!! https://hellofresh.com/moc16
Generative AI – Creepy Beer Ad, Surprisingly good Pizza Ad: Pepperoni Hug Spot
Young Paul McCartney
The Writer’s Strike
Link in Instagram Bios!
The Dyson Zone
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Our theme song is Mellow G by Fonkmasters.
The post We’re Augmenting Your Intelligence appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Learn about the future of social music online with Joseph Perla of TurntableLive.com!
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Brought to you by our sponsors: The Mailworks and Factor
Doing programming and Python in college for his first startup
Creating Lab Meeting to accelerate the pace of research science
How music festivals and sharing YouTube links planted the seed of Turntable
Simmering in the background for 10 years and then going to crowdfunding
10:52 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc
Why did 2011 Turntable not make it?
Rise of the clones
Lessons from Facebook and Lyft
Bringing the human touch back to music discovery
Adding interactions to Discord or Slack Communities
22:04 Factor, America’s #1 Ready-To-Eat Meal Kit, can help you fuel up fast with ready-to-eat meals delivered straight to your door. You’ll save time, eat well, and tackle everything on your to-do list. Head to FactorMeals.com/moc50 and use code moc50 to get 50% off your first box.
Use of Avatars for the feeling of presence
The time is right with the rise of the hybrid workspace
Shifting from Zepplin to Nursery Rhymes and Ambient as part of a big life change!
Sign up for the Beta here
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The post Now with More Turntable Live Music! appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
A head to head showdown between: Stable Diffusion vs. DALL-E vs. Midjourney vs. Otter.ai vs. Descript vs. Adobe Premiere!
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Brought to you by our sponsor: LinkedIn
This episode of MoC recorded live on The Trust Insights Livestream ☕️
Why it’s all about the prompts
Brand names or likenesses? Forget it.
10:54 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Getting professional looking photographs, and why you still need to know Canva or Photoshop
Saving hours by automating transcripts
Which tool works the best?
Thanks for listening!
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The post How to Generate Images and Transcripts with AI Tools appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Learn about the agency lifecycle from Ryan Watson, Partner at Upsourced
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Brought to you by our sponsors: The Mailworks and LinkedIn
How Upsourced got to servicing creative agencies exclusively
What are the metrics that an agency should focus on?
What are the four stages of the agency lifecycle?
10:50 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc
At which stages can you safely stay?
The Heirarchy of Financial Needs
Fixing a gross margin problem
20:59 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Measuring AGI (Agency Gross Income) and is it relevant?
Managing and optimizing staffing
If it’s all bad, pick one, don’t ignore it.
Building a strong capacity model
Learn more at UpsourcedAccounting.com or on their YouTube Channel
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The post The Agency Lifecycle appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Learn about Twitter Source Code, Bard, Unreal Metahumans and more!
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Brought to you by our sponsor: LinkedIn and HelloFresh
Twitter source code released to the public
Should AI be paused?
7:05 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
TikTok vs Instagram reels
London Event Update
The future of marketing AI and software is to build your own tuned model
Bard in Chris’ AI showdown
15:40 HelloFresh – America’s #1 Meal kit! Get 50% off your first order and free shipping!! https://hellofresh.com/moc50
In-game Advertising – Blizzard drives 40k Samples for Prada in less than a day with Candy Crush campaign
Unreal Metahuman Characters
GDPR Right to be forgotten in GPT
Almost Timely Written By the Human
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The post Now with More Dummies appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Learn about the longest running and most popular Tech Podcast network from CEO Lisa Laporte!
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Brought to you by our sponsors: LinkedIn and The Mailworks
Starting on the CFO track
Transitioning from 10 audio shows to a complete video network
Host Read Ads set TWiT apart, so much so that Lisa has a podcast
9:30 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Ads take 8 weeks to blossom
These are not sponsors, they are long term partners.
Covid serving up garbage podcasts
The power of a continuity team
22:42 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc
Dealing with harassment and working towards a better community
Equal Pay for Equal Work
Home Theater Geeks is back
The Return of Live Events?
How she consumes and overwhelming amount of media
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The post Live with Lisa Laporte, CEO of TWiT.tv appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Learn about GPT-4, PaLM, BARD, LinkedIn, 3D Food and more!
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Brought to you by our sponsor: LinkedIn and The Mailworks
GPT-4 Coming Soon
Google PaLM integrations into Google Docs, Gmail and BARD
Copilot GPT into Office
ChatGPT better than a Search Engine?
9:12 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
LinkedIn Scheduled Posts and Live Audio Only
YouTube rolls out Podcasts
Will chat into large language models send organic traffic?
17:37 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc
Carole from Moen thanks for the hook up!!
Laser cooking and 3D food printing
Shout out to Beyond Meat
Chris’ Video on ChatGPT and Large Language Models if you can’t get to his keynotes
Ted Lasso, The Mandalorian
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The post Everybody ChatGPT Tonight appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Learn about media types, the strategies for them and more!
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Brought to you by our sponsor: LinkedIn and The Mailworks
Defining PESO – Why was it created? What does it mean?
6:45 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
PESO at the University Level
John Blue asks about Press Releases
Coordinating content and programs across channels
18:23 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc
Why the work must generate marketing leads, MQLs, SQLs, or conversions
What programs to lead with?
TikTok and possible future crackdowns
Consulting vs. becoming the marketing team
Getting training on PESO through Syracuse
Learn more about Gini at SpinSucks.com
Join us over on Strava
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The post PESO Update with Gini Dietrich appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Learn about ChatGPT Propmts, TikTok Insights, Lil Pump and more!
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Brought to you by our sponsor: LinkedIn
All ChatGPT all the time – Chris covering at Martechopia London – use discount code: marspeaker20
How ChatGPT Works
SEO Settings for LinkedIn Articles
TikTok Insights tool
8:58 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Lil Pump GTA Server for new song last week and today. Minecraft is still gigantic
Will you pay $2,500 for an Apple VR headset?
Crocs, AirTags
YouTube offering Podcasts
Spotify AI DJ
Chris at Podcamp Philadelphia
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The post ChatGPT and Crocs Genius Upsell appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Learn about Email Strategies, Customer First, Cold Email and more!
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Brought to you by our sponsor: LinkedIn
Digital Nomading from Brazil
Chip Kidd’s legendary The Cheese Monkeys (and the sequel The Learners!)
AIGA
Debbie Millman
Starting out at ExactTarget, moving on to Litmus
7:14 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Wildbit and the People First philosophy
Postmark
Trust Insights for GA4
Why is most cold email terrible?
Separate channels for transactional vs. promotional email
The inbox is algorithm free
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The post Talking Email: Live from Brazil with Justine Jordan! appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Learn about Hosted Demos, Sales vs. Marketing, Building, and more!
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Brought to you by our sponsors: LinkedIn and Trust Insights
Beginning at Elance, BuzzAgent, and Hubspot
Starting Insight Squared – Because time series reporting is a problem in most native applications
Reprise – elimating the headaches around maintaing a demo environment
Marketing: Having demos on your homepage for users (see Zendesk)
Sales: Having the data tell the right story
8:08 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Empowering the rep to share the recording of the demo
Full analytics and integration on the sales side
Working on the VC side and returning for the chance to build
Free Course on Generating Traffic to your LinkedIn Profile from Trust Insights
Join The Analytics for Marketers Slack group!
Follow John and Chris on LinkedIn
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Our theme song is Mellow G by Fonkmasters.
The post Talking Demos with Sam Clemens appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Learn about Dunks, SEO Ranking Factors, Twitter API and more!
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Brought to you by our sponsor: LinkedIn
The Big Game – Ben Affleck at Dunks, Michael Keaton in The Flash, Premature Electrification
Join The Analytics for Marketers Slack group to get Chris’ SEJ Ranking Factors Summary
Prevent your legacy Google accounts from automatically upgrading
9:01 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Free LinkedIn Course
Twitter API
Reviving LaserDisc Music (Doobies 60fps)
Turkiye and Syria Quake Relief Links
- AHBAP
- AKUT Search and Rescue
- The White Helmets
Podcamp Philly
Retail Media Networks – One quarter of retailers generating more than $100M in revenue more stats here
Ted Lasso March 15
Chris at Martechopia London – use discount code: marspeaker20
Follow John and Chris on LinkedIn
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The post Now with Moah Medfid appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Learn about Crowdfunding Scooter, Seed and Spark, Filming Shorts and more!
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Brought to you by our sponsors: LinkedIn and Trust Insights
Scooter – Watch the Pitch Here
Finish Line
The 64 Hour Flim Festival
Interning for Paul Feig
USC School of Cinematic Arts
6:18 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
A budget that’s a lot and a little
Seed and Spark
Wet Leg, Belinda Carlisle and other 80’s Sounds
Free Course on Generating Traffic to your LinkedIn Profile from Trust Insights
Join The Analytics for Marketers Slack group!
Follow John and Chris on LinkedIn
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Our theme song is Mellow G by Fonkmasters.
The post Making Movies with Riley Street! appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Learn about Yandex SEO, LinkedIn Profile Optimization, ChatGPT, and more!
Direct Link to File
Brought to you by our sponsor: LinkedIn
Yandex leak and what it means for SEO
Wikipedia
6:26 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Free LinkedIn Course
Co-tweets, we barely knew ye
Rejected ChatGPT Prompts
GPT4
OpenAI tool to detect AI Generated Text
Search Quality Rater Guidelines – forget EAT, it’s now EEA
Chris at Martechopia London – use discount code: marspeaker20
Stranger Things
Join The Analytics for Marketers Slack group!
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The post Pay No Attention To The Code Behind the Curtain appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Learn about The No Fun Guitar, Apollo Press Kits and the Mamoni Valley Preserve!
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Brought to you by our sponsor: LinkedIn
Bob Weir’s No Fun Guitar
8th Edition of The New Rules of Marketing and PR
The good and the bad of AI
Chasing the Moon and David’s Digitized Edition of NASA Promotional Materials at ApolloPressKits.com
Fanocracy
11:26 We’ve got a special offer for Marketing over Coffee Listeners: Click here to get a $100 for your first campaign!
Working in Tony Robbins studio that optimizes for both in person and virtual attendees
David did some sections of The Carbon Alamanac
Panama Eco Resort – Mamoni Valley Preserve (MVP)
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The post Catching up with David Meerman Scott! appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Learn about fewer new podcasts, behind the scenes at Twitter, Foldable Phones, and more!
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Brought to you by our sponsor: LinkedIn
Getty suing Stability AI
Inside Twitter
6:28 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
LinkedIn’s semantic understanding of job titles
Number of New Podcasts craters
Save Netflix Warrior Nun campaign gets to Wonderhell
Foldable Phone
HBO Max Orbit
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The post Now with More Twitter, Salmon, and Warrior Nun! appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
In this episode Ad Agency owner A.J. Wilcox talks about LinkedIn Advertising Strategies
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Brought to you by our sponsor:Marketing Architects
Getting Started In Advertising through marketing and tech at school
Making Domo the largest spending account
Unlock the power of TV for your business with a free copy of All-Inclusive TV: How Booming Brands are Reimagining TV Advertising.
Through client stories and firsthand experiences spanning over two decades in the constantly changing advertising industry, All-Inclusive TV provides practical advice for transforming your business through TV advertising–and why it absolutely matters. Click here to get your copy today.
The 15 types of LinkedIn Ads
Bid levels, Segmenting
Your groups don’t have to be a graveyard
LinkedIn Ads Show Podcast or hit AJ on LinkedIn (tell him you heard about him from MoC!)
Join The Analytics for Marketers Slack group!
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Our theme song is Mellow G by Fonkmasters.
Photo by @SteveHall from MarketingProfs B2B
The post AJ Wilcox Talks about LinkedIn Ads appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Learn about ChatGPT, EEAT, Hot Wings and more!
Direct Link to File
Brought to you by our sponsor: LinkedIn
Is Google afraid of ChatGPT?
AI Hallucinations
Why you can’t let your business ride on organic traffic alone
10:41 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
SEO Success Stories – Take great pictures, write great content
Google Adds Experience to EAT for EEAT
How to spot AI content
Looker Query Limits and the state of GA4
Analytics 360 sunset pushed to July 1, 2024
Lucas Shaw of Bloomberg: Warner Bros. licensing old HBO shows, Avatar 2 is profitable after over a billion in first 2 weeks
Terry Crews on Hot Ones and Mark Rober. Also check out The Huberman Lab Podcast on How Sugar Works in the Body
Join The Analytics for Marketers Slack group!
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Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! THE HOLIDAY GIVEAWAY
Sign up for the Marketing Over Coffee Newsletter to get early access!
Our theme song is Mellow G by Fonkmasters.
The post Happy New Year 2023! appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Just a quick check in and thank you, review of the most popular shows of the year, and holiday giveaway!
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Brought to you by our sponsors:Marketing Architects and LinkedIn
Headlining this year was Chris’ coverage of GA4 and what’s happening in AI:
Chris on GA4
Most Popular: CJ Gross asks "What’s Your Zip Code Story?"
It was a huge year for copywriting and working on your pitch:
Ann Handley’s new edition of Everybody Writes
Startups and Language with Matt Lerner
Nancy Harhut on Behavioral Science in Marketing
Unlock the power of TV for your business with a free copy of All-Inclusive TV: How Booming Brands are Reimagining TV Advertising.
Through client stories and firsthand experiences spanning over two decades in the constantly changing advertising industry, All-Inclusive TV provides practical advice for transforming your business through TV advertising–and why it absolutely matters. Click here to get your copy today.
I went out of my way this year for coverage beyond just digital tactics, some great interviews from marketing pros:
TV – Angela Voss on all inclusive TV advertising
Direct Mail with Breanne and Meagan from The Mailworks
Outdoor Advertising with Jeanne Hopkins of OneScreen
On the operations side: Marketing Operational Excellence with Peter Mahoney of Plannuh made the Top 5 of this year
LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
And superstar returning guests:
Seth Godin talks about The Carbon Almanac
Debbie Millman talks about talking to The World’s Most Creative People
Things you should watch:
The 1975 Live from Madison Square Garden back in November
Letterman interviews Zelenskyy in Ukraine
My Holiday gift guide – last addition: 1More Triple Driver Over Ear Headphones
I hope you have a great holiday and all the best to you in 2023!
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The post 2022 Year in Review and Happy Holidays to You! appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
In this episode learn about Fusion, ChatGPT, 12 Days of Data and more!
Direct Link to File
Brought to you by our sponsors:Marketing Architects and Rocket Money
Fusion
12 Days of Data TikTok, News and GDELT decline
5:35 Unlock the power of TV for your business with a free copy of All-Inclusive TV: How Booming Brands are Reimagining TV Advertising.
Through client stories and firsthand experiences spanning over two decades in the constantly changing advertising industry, All-Inclusive TV provides practical advice for transforming your business through TV advertising–and why it absolutely matters. Click here to get your copy today.
Where’s my AI portrait?
ChatGPT and the state of text generation
GoCharlie for practical applications
16:01 Get rid of useless subscriptions with Rocket Money now. Seriously, it could save you HUNDREDS per year. Go to RocketMoney.com/moc
Twitter update and Facebook Crosscheck Moderation
Give us your year end wrap up and predictions! Best one will get an MoC Yeti Traveler mug!
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Our theme song is Mellow G by Fonkmasters.
The post Now with More AI Generated Portraits appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
In this episode Nancy Harhut talks about driving customer action and loyalty by prompting instinctive responses
Direct Link to File
Brought to you by our sponsors:Marketing Architects and Rocket Money
Get Nancy’s book Using Behavioral Science in Marketing here
Sparked by Chialdini
7:11 Unlock the power of TV for your business with a free copy of All-Inclusive TV: How Booming Brands are Reimagining TV Advertising.
Through client stories and firsthand experiences spanning over two decades in the constantly changing advertising industry, All-Inclusive TV provides practical advice for transforming your business through TV advertising–and why it absolutely matters. Click here to get your copy today.
Using Autonomy Bias to generate over 400% lift
But you are free… to double your results
Choice Architecture
19:04 – 20:09 Get rid of useless subscriptions with Rocket Money now. Seriously, it could save you HUNDREDS per year. Go to RocketMoney.com/moc
Time Framing (past interview with Tamsen Webster)
Temporal Landmarks
Saturating Food Pictures
HBT Marketing
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The post Using Behavioral Science in Marketing appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
In this episode learn about CyberWeek, Clean Rooms, The World Cup and more!
Direct Link to File
Brought to you by our sponsors:Marketing Architects and Rocket Money
Black Friday / Cyber Monday / Giving Tuesday
House of Representative Report on Price Gouging
Substitute Brands gaining strentgh in a downturn
5:43 Unlock the power of TV for your business with a free copy of All-Inclusive TV: How Booming Brands are Reimagining TV Advertising.
Through client stories and firsthand experiences spanning over two decades in the constantly changing advertising industry, All-Inclusive TV provides practical advice for transforming your business through TV advertising–and why it absolutely matters. Click here to get your copy today.
World Cup – Some Great MarTech World Cup Stats
Bank of America thinks they can target ads to Chris with sports
AWS Clean Room now available
12:55 Get rid of useless subscriptions with Rocket Money now. Seriously, it could save you HUNDREDS per year. Go to RocketMoney.com/moc
And the fake map thing going around
2023 Marketing Planning Guide
The Holiday Shopping Guide! Chris tries the new Bose Earbuds – Comply for Beats Fit Pro and Dekoni
Google Ads API v12
New Twitter Ad Products – Conversion, Dynamic Products and Collections
Worth watching: Spirited, Wednesday
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The post Now with More Rando Pre-Holiday News appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: No show today, just news to share: Direct Link to File Brought to you by our sponsors:The Mailworks and Marketing Architects The 2022 Buying Guide is Here! Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on […]
The post Now It’s Thanksgiving Break! appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Learn about the Latest In TV Advertising from Marketing Architects’ Angela Voss Direct Link to File Brought to you by our sponsors: LinkedIn and The Mailworks Angela starting in digital and then moving to MA when they were the leaders in Radio (the largest holder of 800 numbers after the […]
The post Angela Voss on All-Inclusive TV appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: In this episode learn about Twitter, Money Laundering, NaNoWriMo and more! Direct Link to File Brought to you by our sponsors:The Mailworks and Marketing Architects Twitter, blue check, layoffs, will a new network rise? Will you buy the blue check to go to the front of the line? Constantine von […]
The post Of Course We’ve Got to Talk Twitter appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Learn about the strategies and process of Direct Mail from the team at The Mailworks Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights Brianne Baggeta is President and CEO, Meagan Stuart is Director of Client Relations Origin Story of The Mailworks and our heroes […]
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In this Marketing Over Coffee: Guest Stephan Spencer brings us up to date on SEO and the new edition of his book The Art of SEO Direct Link to File Brought to you by our sponsors: The Mailworks and Marketing Architects Yes, it’s a large book – you can get the early raw version from […]
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In this Marketing Over Coffee: In this episode learn about Thought Leadership, Email Reputation, Better Videos, and more! Direct Link to File Brought to you by our sponsors:The Mailworks and LinkedIn! What did we learn at MarketingProfs B2B? Replies to improve your email deliverability 7:25 Get the high ROI only direct mail can deliver, work […]
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In this Marketing Over Coffee: In this episode best-selling author Jay Baer talks about his new study: The Time to Win! Direct Link to File Brought to you by our sponsors:The Mailworks and LinkedIn! The Time To Win How has the pandemic changed our notion of time? How does speed affect Customer Experience (CX)? 6:48 […]
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In this Marketing Over Coffee: In this episode learn about Google Tag, BIMI, AirPods Pro 2 and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights! Apple adding BIMI (Brand Indicators for Message Identification) – Currently used only by 9% according to Litmus – How to set up BIMI […]
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In this Marketing Over Coffee: Ann Handley stops in to talk about the new edition of her book Everybody Writes! Direct Link to File Brought to you by our sponsors: The Mailworks and LinkedIn! We learn all about the completely revised Everybody Writes! What’s been going on at the Market Basket over the past 4 […]
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In this Marketing Over Coffee: In this episode learn about Content Marketing World, Social Media Engagement Rates, Figma and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights! Live events are back! Chris at Content Marketing World The Great Churn is real Ashley Zeckman nails it, that relationships are […]
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In this Marketing Over Coffee: In this episode learn about camera, microphone and lighting for your home studio and more! Direct Link to File Brought to you by our sponsor: LinkedIn Upping your audio and video game Say no to virtual backgrounds Roomrater Kerry Barrett – Helping you look good on video Get a Logitech […]
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In this Marketing Over Coffee: In this episode author CJ Gross talks about his new book on Diversity, Equity, Inclusion, Mentoring and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights! This Atlanta Zip Code will take 13 years off your life Some of the conversations in the DEI […]
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In this Marketing Over Coffee: In this episode learn about Private Social Media, AI Image Generation, Politics and Identity, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights! Private Social Media Stable Diffusion for AI Image Generation LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem […]
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In this Marketing Over Coffee: In this episode learn about Unstoppable Pumpkin, Discord, AI Generated Images and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights! Pumpkin Spice Time – Squishmallow Discord You need to get familiar with Discord 7:15 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you […]
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In this Marketing Over Coffee: In this summer special learn about all the tactics you can use to market a book! Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights! LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first […]
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In this Marketing Over Coffee: In this episode learn about Gladwell on Virtual Work, Multimodal AI, Yacht Rock, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Superside! Chris at MAICON Multi-Modal – Type in text, get a photo. SEC in on Rally, crackdown on digital currencies might be illegal […]
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In this Marketing Over Coffee: In this episode Brooke talks about her new book on how to connect, converse and covert! Direct Link to File Brought to you by our sponsors: Zapier and LinkedIn Conversations that Connect on Amazon or grab the first chapter for free at bit.ly/B2book Starting with her work for the Cystic […]
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In this Marketing Over Coffee: In this episode learn about Accessibility, Disinformation, Skimpflation and more! Direct Link to File Brought to you by our sponsors: Superside and LinkedIn Now in streaming video! Accessibility – Search Console, W3C, A11y, IBM’s Able 7:20 You need a video or design ad for your next campaign, and you need […]
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In this Marketing Over Coffee: In this episode learn about Escape Games, Virtual Events, and more from Jonathan Murrell, co-founder and CMO of The Escape Game! Direct Link to File Brought to you by our sponsors: Superside and Wix! Learn more at: TheEscapeGame.com and TeamBuildingHub.com Transitioning Escape Rooms to Virtual for Disney, Amazon, the San Francisco […]
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In this Marketing Over Coffee: In this episode learn about CoTweets, Missing Search Console Terms, Gear and more! Direct Link to File Brought to you by our sponsors: Superside and Trust Insights Twitter deal not happening? Twitter testing CoTweets Gen Z vs. Millenials 8:06 You need a video or design ad for your next campaign, […]
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In this Marketing Over Coffee: We’re resting this week, we hope you do too! Direct Link to File Brought to you by our sponsor: LinkedIn John’s doing the Global Week of Rest But he is using his time off to update the audio workflow, this episode is the first on the new hardware! Get MoC […]
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In this Marketing Over Coffee: In this episode learn about Seth’s Collaborative Project on Climate Change Direct Link to File Brought to you by our sponsors: Superside and Zapier Get the Carbon Almanac here More than 300 people from 40 countries to create a 97,000 word compendium Stop arguing with the people in the back […]
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In this Marketing Over Coffee: In this episode learn about Crypto hit, Google LaMDA, Ecosia and more! Direct Link to File Brought to you by our sponsors:Terminus and Trust Insights Tough run for Crypto Starlink for work at home Is Google LaMDA sentient? 9:10 Terminus – the marketing platform for efficient revenue growth. Terminus is […]
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In this Marketing Over Coffee: In this episode learn about Keynote Captioning, Email Images, Server Side Google Tag Manager and more! Direct Link to File Brought to you by our sponsors:Terminus and Wix Real time close captioning and translation in PowerPoint PowerPoint vs. Keynote 6:32 – 7:46 Terminus – the marketing platform for efficient revenue […]
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In this Marketing Over Coffee: In this episode learn about Cornett owner Christy Hiler and the Until You Own It Initiative Direct Link to File Brought to you by our sponsors:Terminus and LinkedIn The path to Cornett Transitioning from delivering service to giving strategic guidance 8:55 Terminus – the marketing platform for efficient revenue growth. […]
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In this Marketing Over Coffee: In this episode learn about AI Generated Copy, GA4 for Marketers, Digital Ad Antitrust and more! Direct Link to File Brought to you by our sponsors:Terminus and Zapier Bill Slawski recently passed away, you may know him from SEO by the Sea – Danny Goodwin on obituary spam LightSpeed and […]
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In this Marketing Over Coffee: Learn About The New Book from the Most Legendary Name in Branding Direct Link to File Brought to you by our sponsors: Terminus and LinkedIn What’s happened since 2017? Link to previous interview The Book: Why Design Matters: Conversations with the World’s Most Creative People How’d you trim it down […]
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In this Marketing Over Coffee: In this episode learn about Leveling up Twitter Chat, Culture of Trust, Quantum Machine Learning and more! Direct Link to File Brought to you by our sponsors:Terminus and Wix Twitter Deal on Hold Is Culture of Trust the answer to The Great Resignation? 7:56 Terminus – the marketing platform for […]
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In this Marketing Over Coffee: In this episode learn about The Future of Twitter, 360 Cameras, Bad Advice and more! Direct Link to File Brought to you by our sponsors:Terminus and LinkedIn Marketers split Elon Musk buying Twitter You can now remove Google results that contain personal info 7:45 Terminus – the marketing platform for […]
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In this Marketing Over Coffee: Katrina will change the way you think about how you measure the effectiveness of marketing campaigns Direct Link to File Brought to you by our sponsors: Terminus and LinkedIn Shout out to Greg at CloudKettle The Importance of the 360 Degree View of the Customer Data Platform (CDP) The Data […]
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In this Marketing Over Coffee: In this episode learn about Clean Rooms, MUM, Organizational Amnesia and more! Direct Link to File Brought to you by our sponsors:Terminus and LinkedIn Roku Clean Room Mobile App Data Tracking on iOS up to 25% 6:17 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the […]
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In this Marketing Over Coffee: In this episode learn about AI Content, Programmatic SEO, Discord and more! Direct Link to File Brought to you by our sponsors: Terminus and Wix Google says nope to AI content Leveraging Programmatic SEO What influencers get paid 7:37 Terminus – the marketing platform for efficient revenue growth. Terminus is […]
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In this Marketing Over Coffee: Jeanne Hopkins, CRO of OneScreen.ai joins us to talk about modernizing outdoor advertising Direct Link to File Brought to you by our sponsors: Terminus and LinkedIn Previous Interview Her biggest lesson from writing the book QR Codes are finally here Digital ad pricing doubling and tripling through 2021 100+ Forms […]
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In this Marketing Over Coffee: In this episode learn about Google Mobile Results, Negative FB Comments , EVs at Starbucks and more! Direct Link to File Brought to you by our sponsors:Terminus and LinkedIn More image oriented Google Mobile SERP Understand and Use Google Search Console – Use the code moc for $50 off! The […]
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In this Marketing Over Coffee: In this episode learn about transitioning to Google Analytics 4, the Metaverse , Fortnite and more! Direct Link to File Brought to you by our sponsors:Terminus and BetterHelp GA3 End of Life June 2023 – Getting ready for Google Analytics 4 Having GA feed the raw data to Big Query […]
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In this Marketing Over Coffee: In this episode learn about Language Market Fit with Matt Lerner Direct Link to File Brought to you by our sponsors: BlueShift and LinkedIn PayPal, 500 Startups with Dave McClure Having more impact in the startup environment 5:21 – 6:22 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve customer […]
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In this Marketing Over Coffee: In this episode learn about TikTok Influencers, Synthetic Data, Amazon AMP and more! Direct Link to File Brought to you by our sponsors: BlueShift and BetterHelp Trust Insights Report on TikTok and Topic Alignment Synthetic Data 6:59 – 8:04 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement […]
The post Obi Wan, Maria, and Vigilante Walk Into a Bar… appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: In this episode learn about data visualization as product, Design to Act, and more! Direct Link to File Brought to you by our sponsors: BlueShift and BetterHelp Learn more from Lee Feinberg Talking tactics for visualizing data and data literacy Design to Act, and thinking about the problem as a […]
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In this Marketing Over Coffee: In this episode learn about a war unlike anything previous, the great resignation, YMYL, and more! Direct Link to File Brought to you by our sponsors: BlueShift and LinkedIn Ukraine – short and long term impacts? Updates @defencehq National Bank of Ukraine War Fund, Jose Andres World Central Kitchen 7:36 […]
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In this Marketing Over Coffee: In this episode learn about Team Earth, URL Inspection, Downvotes and more! Direct Link to File Brought to you by our sponsors: BlueShift and LinkedIn Superb Owl – Coinbase QR code crashed the App $6.5M for 30 second spot McConaughey – Team Earth Google URL Inspection API 6:28 – 7:34 […]
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In this Marketing Over Coffee: In this episode Sangram Vajre talks about his new book Move Direct Link to File Brought to you by our sponsors: BlueShift and Better Help Move: The Four Question Go To Market Framework Go To Market – The most used and abused term in business The 5 Areas where Companies […]
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In this Marketing Over Coffee: In this episode learn about AR for Shopping, Automated Moderation, Chubby Buttons and more! Direct Link to File Brought to you by our sponsors: BlueShift and Better Help Pinterest AR New Language Generation – GPT Neo X 20B 7:09 – 8:01 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve […]
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In this Marketing Over Coffee: In this episode the Founder and CEO of Plannuh Direct Link to File Brought to you by our sponsors: BlueShift and LinkedIn Peter’s book: The Next CMO Tieing Finance, Budget and CRM together for results Starting at Nuance Stealing the big idea from Mint for Marketing Operations Building first version […]
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In this episode learn about AI for Wordle, Microsoft Gaming, Organic Social and more! Direct Link to File Brought to you by our sponsors: BlueShift and Terminus Winning at Wordle Microsoft $68.7B for Activision Blizzard 7:09 – 8:06 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all […]
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In this Marketing Over Coffee: In this episode learn about using music in your strategy and tactics with Cannes Lion Award Winner Samantha Parvin! Direct Link to File Brought to you by our sponsors: BlueShift and Terminus Starting at Doppler Studios Global Music Consultant at Coca-Cola Why a Brand is Better than a Record Label […]
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In this Marketing Over Coffee: In this episode learn about TikTok for Music, Talk Radio, The New Newsletter, and more! Direct Link to File Brought to you by our sponsors: BlueShift and Terminus 12 Days of Data TikTok – It’s about the music!! 6:06 – 7:06 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve […]
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In this Marketing Over Coffee: In this episode learn about email analysis, the GOOD Framework, New Gear, and more! Direct Link to File Brought to you by our sponsors: BlueShift and Terminus RFM Analysis of Email Why most email campaigns are only 25-50% effective 6:48 – 7:48 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that […]
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In this Marketing Over Coffee: In this episode Trust Insights CEO Katie Robbert joins us for the year end wrap up! Direct Link to File Brought to you by our sponsors: UserTesting and Terminus Pandemic The Great Resignation Refusal to go remote The global supply chain 7:38 – 8:45 Experience what your customers experience with […]
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In this Marketing Over Coffee: In this episode founder Michael Friedman of MeetVirtually talks about making remarkable events and more! Direct Link to File Brought to you by our sponsors: UserTesting and Terminus Going to Broadway Bringing in the Schuyler Sisters 7:07 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets […]
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In this Marketing Over Coffee: In this episode learn about The 12 Days of Data, Google Discover, and more! Direct Link to File Brought to you by our sponsors: UserTesting and LinkedIn Black Friday weekend down but holiday season up? Cyber Week may be giving way to Cyber Month 12 Days of Data 6:28 Experience […]
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In this Marketing Over Coffee: In this episode learn about Responsive Search Ads, TikTok, AMP and more! Direct Link to File Brought to you by our sponsors: UserTesting and LinkedIn Nvidia Gaugin 2, letting the computer draw based on your text TikTok – on track for 1.5 Billion Users 6:33 Experience what your customers experience […]
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In this Marketing Over Coffee: In this episode Nancy Chen of Zumper talks about building unique customer experiences! Direct Link to File Brought to you by our sponsors: UserTesting and Terminus Starting with Email, and over to Postmates Building automated customized outgoing engagement email for the Zumper Real Estate Rental Platform 5:25 Experience what your […]
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In this Marketing Over Coffee: In this episode learn about Drag Race, Planners, Gifts, and more! Direct Link to File Brought to you by our sponsors: UserTesting and Upfluence Yahoo Leaves China The Chinese government has also made numerous other platforms, including Facebook, Google, Instagram, Twitch, Twitter, Pinterest, Reddit and YouTube, unavailable to its domestic […]
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In this Marketing Over Coffee: In this episode Mike Farrell of Green Leads talks about outsourcing and enhancing with SDRs for Leads, Meetings, Content and more! Direct Link to File Brought to you by our sponsors: UserTesting and Upfluence Using a Lead Gen and Appointment Generation service Also for content agencies so they can promote […]
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In this Marketing Over Coffee: In this episode learn about new search quality guidelines, E-A-T, inferred email quality, and more! Direct Link to File Brought to you by our sponsors: UserTesting and Upfluence Search Quality Evaluator Guidelines – Quality vs. Needs Met Search Engine Journal on E-A-T and Getting IT to Understand SEO? 7:05 Experience […]
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In this Marketing Over Coffee: In this episode Vivien Garnes, Co-Founder and CEO of Upfluence talks about best practices and the future of influencer marketing! Direct Link to File Brought to you by our sponsors: UserTesting and Upfluence School vs. Entrepreneur only Starting with Four Years of Bootstrap Why tailwinds for influencer marketing have been […]
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In this Marketing Over Coffee: In this episode learn about the New Event Landscape, Incrementality, Vanity Metrics, and more! Direct Link to File Brought to you by our sponsors: UserTesting and Upfluence Antigen testing for Events MarketingProfs B2B and INBOUND – Spike Lee interview 9:14 Experience what your customers experience with UserTesting. The UserTesting Human […]
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In this Marketing Over Coffee: In this episode Roberta Matuson on her new book "Can We Talk?", and more! Direct Link to File Brought to you by our sponsors: UserTesting and Upfluence Roberta’s 6th book, Can We Talk? Seven Principles for Managing Difficult Conversations at Work The financial damage of avoiding conversations It starts with […]
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In this Marketing Over Coffee: In this episode learn about The Facebook Crash, Incrementality, and more! Direct Link to File Brought to you by our sponsors: UserTesting and Upfluence Why did Facebook Crash? 9:18 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And […]
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In this Marketing Over Coffee: In this episode learn about what Artificial Intelligence Can’t Do, Getting More LinkedIn Traffic, iOS15, and more! Direct Link to File Brought to you by our sponsors: UserTesting and Upfluence AI Content Generation – How The Pile works AI content quality will only be in the middle of the bell […]
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In this Marketing Over Coffee: In this episode author and professor Raj Venkatesan talks about the road map for AI! Direct Link to File Brought to you by our sponsors: Blueshift and Upfluence The AI Marketing Canvas – A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing How Raj and Jim Lecinski (ZMOT) came […]
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In this Marketing Over Coffee: In this episode learn about what you need to be ready for on September 20th, and more! Direct Link to File Brought to you by our sponsors: Blueshift and Upfluence Intuit acquires MailChimp What kind of marketer are you? Rev ops? Analytics architect? 5:46 Blueshift’s SmartHub CDP delivers personalized, omnichannel […]
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In this Marketing Over Coffee: In this episode learn about The Future of Social, Wonderboom 2, Proactive CX, and more! Direct Link to File Brought to you by our sponsors: Blueshift and Upfluence The end of social and the timeline? Trends for 2022 and onward? What happens when your staff members become influencers? 6:46 Blueshift’s […]
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In this Marketing Over Coffee: In this episode learn about Telsa Bot, Zero Party Data, Oculus, and more! Direct Link to File Brought to you by our sponsors: Blueshift and Upfluence The Robots are Coming! Tesla Bot vs. Boston Dynamics 6:50 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful […]
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Find Your Red Thread with Tamsen Webster In this Marketing Over Coffee: In this episode learn about Tamsen’s New Book! Direct Link to File Brought to you by our sponsors: Blueshift and LinkedIn Moving Beyond Gladwellitis and Pinkitis to be Godinian The Best of MoC Episode with Tamsen talking Building Presentations Getting 7 Speakers Featured […]
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In this Marketing Over Coffee: In this episode learn about Generic Future, FLoC Interests, Virtual Travel, and more! Direct Link to File Brought to you by our sponsors: Blueshift and LinkedIn Google switching from demographic based to interest based tracking for FLOC? For the details check the video 5:57 Blueshift’s SmartHub CDP delivers personalized, omnichannel […]
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In this Marketing Over Coffee: In this episode learn about one of America’s most iconic brands from Global Brand and Marketing Director Kevin Gleason! Direct Link to File Brought to you by our sponsors: Blueshift and LinkedIn Where did the idea for the Leatherman come from? 8 years of design and the first order from […]
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In this Marketing Over Coffee: In this episode learn about Live Events, Deep Fake Audio, Dolby Atmos, and more! Direct Link to File Brought to you by our sponsors: Blueshift and LinkedIn John goes to an in person event! (TI Stream) Pining for the 10 Blue Links Era. Google employs more than 1200 unique features […]
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In this Marketing Over Coffee: In this episode Amber Bogie talks Full Funnel ABM, Marketing Ops, Account Selection, and More! Direct Link to File Brought to you by our sponsors: Blueshift and LinkedIn Amber Bogie talks about being the ABM Strategy Lead at Degreed Learning how it works: Popsicle Sticks and Glue vs. the Martech […]
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In this Marketing Over Coffee: In this episode learn about Next Level Twitter Analytics, Campaign Review, The Great Resignation, and more! Direct Link to File Brought to you by our sponsors: Blueshift and LinkedIn Work on strengths or weaknesses? Next level Twitter Analytics – Sign up for the text list to get yours! Get MoC […]
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In this Marketing Over Coffee: In this episode learn about how effective organization deliver results, improve the work environment, grow leaders, and more! Direct Link to File Brought to you by our sponsors: Blueshift and Conversion Fanatics The 4 Disciplines of Execution is part of Jim’s work with FranklinCovey 35 Years Climbing the IT Career track […]
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In this Marketing Over Coffee: In this episode learn about FB Conversions, Acquiring Influencers, Golden Tickets and more! Direct Link to File Brought to you by our sponsors: Blueshift and Conversion Fanatics You need the FB conversions API working Server side tagging is not easy, but it will probably be the only way it will […]
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In this Marketing Over Coffee: In this episode learn about copywriting, design, client side vs. agency, and more! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus Buhler Creative – is where he’s at Avoiding Extreme Beige Going back to the Style Guide for a Refresh Jungian Brand Archetypes The 22 […]
The post Now With Even More Creative from Pete Buhler – Part 2 appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: In this episode learn about copywriting, design, client side vs. agency, and more! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus Talking more art than science today From the Linwood Grill to Island Oasis Buhler Creative – Working as copywriter and designer 7:09 StackAdapt is […]
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In this Marketing Over Coffee: In this episode learn about NLP, Twitter Blue, WWDC, Generation Alpha and more! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus New Natural Language Processing Tools – Latest AI beats human copy Twitter Blue Paid Service being tested in Australia and Canada Twitter Super Follows […]
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In this Marketing Over Coffee: In this episode learn about New Google Stuff, Amazon Sidewalk, Pride, and more! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus Google Marketing Live 2021 Wrap Up Is general traffic no longer worth chasing? Declared blackout feature 7:16 Marketing Over Coffee is sponsored by Terminus […]
The post Now With A Lot More Offensive Stuff! appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: In this episode learn about Reverse EFT, Data Apps, Skills to Stay Sharp and More! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus Sean is VP of Product Marketing at ThoughtSpot Stack and Flow Adam Curry on Podcasting 2.0 "B.I. doesn’t do anything." You should […]
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In this Marketing Over Coffee: In this episode learn about UTM Codes, The Death of Social Media, Amazon Prime Week and more! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus UTM 101 Android 12 at Google I/O and Marketing Platform on the 27th Enhanced controls on Google Photos 6:52 Marketing […]
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In this Marketing Over Coffee: In this episode learn about Headless CMS, FloC, Text Campaigns and more! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus Courtney understands that the latest iOS update hurts apps with in-app advertising but asks if you can still retarget your own app users in Facebook […]
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In this Marketing Over Coffee: In this episode learn about Neurodiversity in Marketing and what the Data & Marketing Association is doing about it! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus What does the DMA do? How did Kate get there? What is neurodiversity? Link to the DMA Neurodiversity […]
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In this Marketing Over Coffee: In this episode learn about the new edition of Chris’ book!! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus AI for Marketers, Third Edition now available! Trust Insights Network Analysis Case Study 7:42 StackAdapt is the highest performing programmatic advertising platform, offering a multi-channel solution […]
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In this Marketing Over Coffee: In this episode learn about taking small and medium enterprises digital! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus Previous Interview on Social Media and News Media Monitoring Platforms His new book The Digital Pivot – Secrets of Online Marketing Foreward by David Pogue […]
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In this Marketing Over Coffee: In this episode learn about Interpretability, Compassion, Jabra Earphones, and more!! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus Rick Astley Greylock Snow Day Interpretability vs. Explainablility 8:37 StackAdapt is the highest performing programmatic advertising platform, offering a multi-channel solution for native, display, video, connected […]
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In this Marketing Over Coffee: In this episode Vitaly Pecherskiy brings us up to speed on programmtic advertising and more!! Direct Link to File Brought to you by our sponsor: Terminus When we last talked with Vitaly it was all about native advertising, now it’s multi-channel Working with a Demand Side Platform (DSP) Creative team […]
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In this Marketing Over Coffee: In this episode The CTTO, Server Side Tracking, Skincare, and more!! Direct Link to File Brought to you by our sponsors: Upfluence and CXL Nerf Chief TikTok Officer Corporate Cloud Spending Surges Past On Premises Spend 6:45 With Upfluence, marketers can triple the number of influencers they work with and […]
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In this Marketing Over Coffee: In this episode Josh Cohen brings us up to date on video and more!! Direct Link to File Brought to you by our sponsors: CXL and Upfluence Covering what is now called "The Creator Economy" When Felicia Day changed the game, and then YouTube started paying creators and ran the […]
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In this Marketing Over Coffee: In this episode Apocookielypse, Death of 1 to 1, Summer Surge and more!! Direct Link to File Brought to you by our sponsors: Upfluence and LinkedIn Daniel Johnson Jr. asks "What tech will replace cookies for Google?" The death of 1 to 1 Marketing? Brand is the true inbound marketing […]
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In this Marketing Over Coffee: In this episode Women’s History Month, Podcast Pitfalls, Peloton, and more!! Direct Link to File Brought to you by our sponsors: Upfluence and Uber for Business International Women’s Day Monday March 8, 2021 and this is Women’s History Month Image courtesy of Catherine and Sarah Satrun – please buy a print […]
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In this Marketing Over Coffee: In this episode Twitter Spaces, Non-Fungible Tokens, Dark Traffic, and more!! Direct Link to File Brought to you by our sponsors: Upfluence and LinkedIn Twitter Spaces are here! What’s working on Instagram? Where Can I Get the Slides.com 7:05 – 8:30 With Upfluence, marketers can triple the number of influencers […]
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In this Marketing Over Coffee: In this episode Jason Falls talks about Winfluence – Reframing Influencer Marketing To Ignite Your Brand, and more!! Direct Link to File Brought to you by our sponsors: Upfluence and CXL Last time we talked it was about No Bullshit Social Media It’s Influence Marketing, not Influencer Marketing 7:51 With […]
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In this Marketing Over Coffee: In this episode Australian News, Social Media as Donut, How Google Searches, and more!! Direct Link to File Brought to you by our sponsors: Upfluence and Uber for Business Google having to pay to access Australian News, Facebook unfriends Australia Edison’s Twitter Before and After Trump #SocialHabit Social Media is […]
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In this Marketing Over Coffee: In this Episode, Pandemic Pivot, Green Apple, Wowing to Life and More!! Direct Link to File Brought to you by our sponsors: Upfluence and LinkedIn Green Apple and Root Beer! Primarily B2B but also ecommerce at MONIN.com The Iconic Bottle Stasha’s Path to MONIN from Chicago Agency and Corona! 7:00 […]
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In this Marketing Over Coffee: In this episode, Memestock, the Big Game, Attribution, Jingles, and more!! Direct Link to File Brought to you by our sponsors: Upfluence and Uber for Business Gamestop is the first Memestock Prep for Big Football Thing Post Mortem 8:45 With Upfluence, marketers can triple the number of influencers they work […]
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In this Marketing Over Coffee: In this episode, Structured Data, Razer Masks, Text Us, and more!! Direct Link to File Brought to you by our sponsors: Upfluence and Uber for Business Webmaster Roundtable where to put structured data? Google Question Hub CES – Razer doing masks and Gamer Chair with built in 60 in screen […]
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In this Marketing Over Coffee: In this episode learn about SmartHub Customer Data Platforms (CDP), Agility of Decisioning, and more! Direct Link to File Brought to you by our sponsors: Upfluence and MarketingProfs Career Day Vijay is Co-Founder & CEO at Blueshift Walmart, Groupon and Beginning by watching CX change The mistake is thinking about […]
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In this Marketing Over Coffee: In this episode, privacy, Clubhouse, strafe/jump/shoot, and more! Direct Link to File Brought to you by our sponsors: Upfluence and LinkedIn Google killing device identifiers Google Passages Indexing 6:43 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding […]
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In this Marketing Over Coffee: Lauren Dragan has reviewed thousands of headphones. What do buyers need to know? Direct Link to File Brought to you by our sponsors: Netsuite and Trust Insights Enter the Dragan – Understanding both music and audio production Lauren reviews Headphones at Wirecutter She’s also on panels for USB microphones, bluetooth […]
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In this Marketing Over Coffee: We put a bow on this year and kick it to the curb. Direct Link to File Brought to you by our sponsors: Upfluence and Blueshift What’s the deal with this year? Smart people working together like never before, but we didn’t start the fire. Separating innumeracy from those who […]
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In this Marketing Over Coffee: Learn about Marketing Via Navigation, Advertising, Partnerships, and more! Direct Link to File Brought to you by our sponsors: Blueshift and LinkedIn The path to Waze – media, content, technology Why it all comes back to psychology 8:15 Blueshift is making it easier than ever for marketers to use AI […]
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In this Marketing Over Coffee: Learn about Message Platforms, Click Traps, Negative SEO, and more! Direct Link to File Brought to you by our sponsors: Blueshift and NetSuite by Oracle Salesforce buys Slack for $27.7B Discord Rising and Galactus smoked by 15 million on Fortnite 7:17 – 8:17 Blueshift is making it easier than ever […]
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In this Marketing Over Coffee: Hear About Marketing America’s Beloved Craft Soda Brand Direct Link to File Brought to you by our sponsors: Upfluence and LinkedIn Maisie Chan Antoniello is VP of Marketing at Jones Soda From Frito Lay to Starbucks Green Apple and new flavors for 2021 The Vote Campaign 7:20 – 8:30 With […]
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In this Marketing Over Coffee: Learn about Innumeracy, BERT, New Macs, and more! Direct Link to File Brought to you by our sponsors: Blueshift and NetSuite by Oracle Elections Prove Americans Still Bad at Math Power Tests Microsoft Clarity – Find the Rage Clicks! Confirming BERT – Google is using Deep Rank Google Passages 9:00 […]
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In this Marketing Over Coffee: Learn about Seth’s latest book! Direct Link to File Brought to you by our sponsors: Blueshift and LinkedIn Get your copy of The Practice – Shipping Creative Work What it takes to trust yourself Bringing humanity to work Curiosity solves the artistic problem 8:41 – 9:51 Blueshift is making it […]
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In this Marketing Over Coffee: Learn about the New Google Analytics, New Software, New Mics, and more! Direct Link to File Brought to you by our sponsors: Blueshift and Theragun Google Analytics 4 has arrived to change everything! 7:33 – 8:48 Blueshift is making it easier than ever for marketers to use AI themselves to […]
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In this Marketing Over Coffee: Learn about Grabbing Attention, Process Communication Model, and Subverting Expectations! Direct Link to File Brought to you by our sponsors: Upfluence and Blueshift After One Million Followers the new book is Hook Point: How to Stand Out in a 3-Second World and the Hook Point Master Class The three pillars […]
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In this Marketing Over Coffee: Learn about Cinematic Virtual Events, Segments, and The Value of Live! Direct Link to File Brought to you by our sponsors: NetSuite and LinkedIn 7th Edition of The New Rules of Marketing and PR – 7th Edition Switching to virtual keynotes – switching from theatric to cinematic The new book: […]
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In this Marketing Over Coffee: Learn about Content Velocity, Google Indexing API, the latest gear and more! w Direct Link to File Brought to you by our sponsors: Blueshift and LinkedIn Republishing explodes Measuring your competitors by Content Velocity Crawl budget going down? Google Indexing API 9:18 Blueshift is making it easier than ever for […]
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In this Marketing Over Coffee: Learn about Podcasting, Collaborative Audio, Video, and more! Direct Link to File Brought to you by our sponsor: LinkedIn How he started at SquadCast with co-founder and technical lead Zach Moreno From accounting firm and CPA to entrepreneurial life 8:57 – 10:48 We’ve got a special offer for Marketing over […]
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In this Marketing Over Coffee: Learn about Predictive Analytics, VR Events, Holiday Gaming, and more! Direct Link to File Brought to you by our sponsors: Direct Mail and LinkedIn Predictive – Where’s the cheese? Why predictive has been destroyed this year The all online holiday season? 7:57 – 9:16 Create and send great looking email […]
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This is a bonus episode, Chris is presenting at Hubspot INBOUND this week Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights Hubspot INBOUND is September 22nd and 23rd. grab your $49 Powerhouse Pass with code LargeCoffee at www.inbound.com/register Christopher Penn of Trust Insights and John Wall 5 Applications of Artificial Intelligence […]
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In this Marketing Over Coffee: Learn about Leaving the Bay, Virtual Product Marketing, ABM, and more! Direct Link to File Brought to you by our sponsors: NetSuite and LinkedIn Hubspot INBOUND is September 22nd and 23rd. grab your $49 Powerhouse Pass with code LargeCoffee at www.inbound.com/register ThoughtSpot – Leading Product Marketing The real estate market is […]
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In this Marketing Over Coffee: Learn about Attribution, Pumpkin Spice, Flying Planes, and more! Direct Link to File Brought to you by our sponsors: Otis and LinkedIn Attribution and the Digital Customer Journey! Shapley Game Theory vs. Markov Chains vs. Propensity score matching 7:05 – 8:57 Easily create ads for Facebook, Instagram, and Google right […]
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In this Marketing Over Coffee: Visit the Cutting Edge of Hybrid Events, Extended Reality Stages, Master Control Rooms, and more! Direct Link to File Brought to you by our sponsors: NetSuiteand Direct Mail Check out all the video at Collaborate Global Originally created to address sustainability Reimagining the Launch of the Aston Martin DBX Scripting […]
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In this Marketing Over Coffee: Learn about Data Clustering, Search Console Beta, Retargeting, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Otis Data Clustering – Attack/Defend, search clusters Feature Selection / Dimension Reduction New Search Console Insights (closed) Beta Best content How’s new content doing How do people discover […]
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In this Marketing Over Coffee: Learn about Finding Influencers, Perturbation, Dongles, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Otis Machine Learning for Network Graphing The 3 Broad Use Cases 8:55 – 11:18 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 […]
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In this Marketing Over Coffee: We’re joined by Park Howell, The World’s Most Industrious Storyteller! Direct Link to File Brought to you by our sponsors: NetSuite and Otis. The book is Brand Bewitchery Ron Ploof mutual admiration society meeting – Check out Ron on The StoryHow Pitch Deck and on Proverbs Where’d the industrious tagline […]
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In this Marketing Over Coffee: Learn about AI for Transcription and Data Mining, GPT3, Weav Run, and more! Direct Link to File Brought to you by our sponsors: Direct Mail and LinkedIn. Smart Studio Light AI Project #1 – Text Mining and Natural Language Processing – scanning millions of chats per day 7:14 – 8:41 […]
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In this Marketing Over Coffee: A Special Interview with Kelly Gillease! Direct Link to File Brought to you by our sponsors: Azlo and NetSuite Kelly on LinkedIn and Twitter What is NerdWallet? From Economics to Performance Marketing Going from a team of 20 to 45 5:46 Azlo is a FREE business checking account with invoicing, bill […]
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In this Marketing Over Coffee: Learn about Facebook Boycott, Haptic Devices, ABM, and more! Direct Link to File Brought to you by our sponsors: Direct Mail and Azlo Fireworks Injuries and Korean Spicy Pickles FB Ad Protest and independent audit results India bans TikTok and WeChat. US ban? 7:50 Create and send great looking email […]
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In this Marketing Over Coffee: Learn About Doing Business in Asia with Steve McGinnes Direct Link to File Brought to you by our sponsors: Azlo and Trust Insights Trillions of dollars of mistakes have gone into this book! How a 3 day trip turned into 15 years Putting people first Performance is variable but character […]
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In this Marketing Over Coffee: We’re on Summer Break but Christopher Lochhead offered to share his interview with Rick Bennett! Direct Link to File Brought to you by our sponsors: WordStream and Klaviyo Marketing that causes emergency board meetings and CEO firings at my competitors He tests 20 ideas a day on Facebook “What I […]
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In this Marketing Over Coffee: Learn about Crisis Comms, Search Console, Portrait TVs, and more! Direct Link to File Brought to you by our sponsors:LinkedIn and Klaviyo The Story John Refuses to Talk About Why Crisis Comms Has to Be Hands On Boston Dynamics Robot for $74.5k Why Search Console and GA don’t match 7:40 […]
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In this Marketing Over Coffee: Learn about NY Times Best Selling Author Jonah Berger’s New Book The Catalyst! Direct Link to File Brought to you by our sponsors:LinkedIn and Klaviyo The 5 Techniques to change someone’s mind Not Pushing, but removing the obstacles to change Reactance and the freedom of choice Changing it up with […]
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In this Marketing Over Coffee: Learn about Social Network Fact Checking, Marketing Myths, AuxParty and more! Direct Link to File Brought to you by our sponsors: WordStream and Klaviyo Google Discovery Ads YouTube paid accounts and Storefronts for Facebook Fact Checking on Twitter and YouTube Link in Bio for Instagram – WhereCanIGetTheSlides.com 7:56 Turn 60% […]
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In this Marketing Over Coffee: Learn about Social Fresh X, TikTok, Patron, and more! Direct Link to File Brought to you by our sponsors: WordStream and Shippo Social Fresh X June 3rd-5th! Using Hopin The challenge of shifting gears to virtual 6:01 Turn 60% More Leads into customers while spending 10% less – MoC listeners […]
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In this Marketing Over Coffee: Learn about the Getty Images and iStock Brands, the Transition to Matrix, Classic Jazz, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Klaviyo The Getty Images and iStock Brands – Visual Content Providers Mark Case Scenes of London on LinkedIn Starting at Time Incorporated, […]
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In this Marketing Over Coffee: Learn about Neurosymbolic AI, Virtual Kitchens, Room Rater, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and WordStream IBM Think 2020 – Quantum Computing, Neurosymbolic AI, and not as Awkweird! 7:33 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a […]
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In this Marketing Over Coffee: Learn about Context Marketing, The Customer Journey, The Infinite Media Era and more! Direct Link to File Brought to you by our sponsors: WordStream and Shippo He’s the author of The Context Marketing Revolution His role at Salesforce.com What does it take to break through the noise? Effective marketers are […]
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In this Marketing Over Coffee:
Learn about Twitter Analytics, Zoom Everything, Homegrown Music Videos, and more!
Direct Link to File
Brought to you by our sponsors: LinkedIn and Klaviyo
Studio.Twitter.com
Talking with Jay Baer on In-Ear Insights – reset all your thinking as of March 8th
What verticals have been hit hardest
6:52 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
YAIA Videos on LinkedIn
Virtual Event Explosion
Google Meet Grid View
Zoom Dominates
13:54 Email marketing is one of Klaviyo’s core offerings – when you leverage personalization driven by a 360-degree view of the customer, they’re more relevant and improve your relationship. Get a free trial now at Klaviyo.com/coffee
Evanesence Quarentine Video Shoot
BadSeed Tech
Virtual Upfronts?
Join the Analytics for Marketers Slack Group!
Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access!
Buy The MoC Playbook now!
Get episodes early, get the back catalog – get the app for iOS! Or for Android
Our theme song is Mellow G by Fonkmasters.
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In this Marketing Over Coffee:
Learn about Unscaling, Category Design, Unhealthcare and more!
Direct Link to File
Brought to you by our sponsors: WordStream and LinkedIn
Where did Category Design and the book Play Bigger come from?
The book led to the creation of Category Design Advisors
Unscaled – how world changing technologies are taking apart scaled up industries.
Can the existing system adapt or does it have to be disrupted?
Health Assurance – doing the work before people are sick
6:09 Turn 60% More Leads into customers while spending 10% less – MoC listeners can get a free consultation and 14 day trial of WordStream. Check it out here!
What if we had all the IoT health data?
The economics of it all
13:28 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
The rise of telehealth
Shift to online education
The History of IBM
Echoes of the 1890-1910 Era
Past Category Design Interviews: Play Bigger, Niche Down
Join the Analytics for Marketers Slack Group!
Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access!
Buy The MoC Playbook now!
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Our theme song is Mellow G by Fonkmasters.
The post Kevin Maney Talks Unscaled appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Learn about Ad Campaign Management, Lockdown Activity, Smart Bidding, and more!
Direct Link to File
Brought to you by our sponsor: TrustInsights
Mark is the Director of Strategic Partnerships and Former Sr. Data Scientist at WordStream
When do you reach a point where you need to add a tool to manage your ad campaigns?
The seven tasks you need to focus on every week
What level of spend triggers the need for a tool?
7:46 Join the Trust Insights Analytics for Marketers Slack Group!
Smart bidding vs. Manual bidding
WordStream Covid-19 Resource Page
Impact of the pandemic
25% searches are "never before"
Services are back in style
The fallacy of sitcom apartments
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The post Mark Irvine on the State of Marketing appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
A special encore with Simon Sinek!
Direct Link to File
Brought to you by our sponsor: LinkedIn
Lessons on Leadership from Simon Sinek based on his book Leaders Eat Last
Speaking at TED
It’s not the people, it’s the environment
Dealing with layoffs
Be the leaders you want to see
The brain chemistry behind it
Turn the Ship Around by Capt. David Marquet
17:21 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Money vs. Time
The problem with social media
Making stuff for the person consuming it – you don’t need to force people
Looping it back to great marketing
Join the Analytics for Marketers Slack Group!
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Our theme song is Mellow G by Fonkmasters.
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In this Marketing Over Coffee:
Learn about the Payroll Protection Plan, Working from Home, 19 Pounds, and more!
Direct Link to File
Brought to you by our sponsor: LinkedIn
John donates to Snopes
The fed buying securities?
For small businesses and freelancers check out the Payroll Protection Plan
Google Ads Grant as credit to accounts in good standing
Adobe Small Business Relief – you can text Adobe at 23623
6:14 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
PESO Model Certification
All I wanna do is Zooma Zoom Zoom Zoom
Work from Home Tips
Raise that camera! Get a Logitech HD Camera, use 3 reams of paper as a monitor stand, and get some light
Eating too well from staying at home, 100 push up challenge
CAC is the new rent
The public has caught on to fake reviews
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The post The Age of Zoom appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Learn about the state of Media Monitoring Sofware, AI, Fake News and more!
Direct Link to File
Brought to you by our sponsors: ahrefs and LinkedIn
The 2020 Media Monitoring Buyers Guide
What made you write the report?
What are the key features of Media Monitoring Software?
The transition from clippings to business intelligence with internal and external data sources
Quality of the data inputs
8:39 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Protecting the brand when the generated content is beyond the human ability to consume it all
Reccomendation Engines vs. Natural Language Processing (NLP)
Tracking message penetration
AI vs. Fake News
17:30 MoC is brought to you by ahrefs – learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do!
Case study – tracking climate change opinions by country
The secret to rapidly training your model
The legal fight to stop TV scanning
Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access!
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Get episodes early, get the back catalog – get the app for iOS! Or for Android
Our theme song is Mellow G by Fonkmasters.
Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode.
Unknown Speaker
This is marketing over coffee with Christopher Penn and John Wall.
John Wall
Good morning. Welcome to marketing over coffee. I’m John Wall. Today our guest is Eric Schwarzman. I’ve known Eric since the earliest days of podcasting. You were on board, you know, 2005 2006 era, but always focused on PR today, and you’ve got a new report that we’re going to be talking about. So we’ll jump into that. But thanks for joining us today.
Unknown Speaker
Yeah, thanks for having me. It’s great to be back with you.
John Wall
Now, you’re known as the founder of IPR software, you’ve worked in the PR and PR monitoring space forever. Give us a just the overview of this report. What What’s this report you’ve put together and what drove you to do this research?
Eric Schwartzman
So this is the 2020 media monitoring Buyer’s Guide and I was down at the prsa International Conference in San Diego and I was talking to some of the different vendors out there with their products. And there seemed like there was so much misinformation out there and really no easy way for people to get a sense of what products can and can’t do. And originally, I was just going to write a blog post, but it spiraled out of control and became a 54 page Buyer’s Guide. I analyzed and reviewed, I don’t want to say the top 10 media monitoring platforms, because it’s not a definitive list. But I basically started with the vendors that were exhibiting at the PRC international conference, added a few more created a side by side features comparison charts so you can you know, quickly see who does what I did a user ratings charts you can see you know, what their customers think about them. And, you know, for buyers, I also created like a list of questions you can use when you’re talking to sales reps, about their platforms. So you don’t necessarily have to test drive it for a few weeks and see what it does. You And sort of get a sense of their capabilities before you agree to actually give it a try. And then I also analyzed some of the most common challenges that marketing PR people have around media monitoring. So there’s a lot of useful information in the report.
John Wall
Yeah, no, it’s fantastic. I mean, I love the fact that you hit all the major things, you know, you go into the features that people want, you do a great overview of kind of what the state of the nation is, as far as what these tools can do and can’t do and what to expect. But then the big meat to is nearly half of it is digging into that list of 10 or so vendors that are on the edge. And so anybody that’s going to be buying into the space, this just saves them thousands of hours of having to wade through all kinds of, you know, extra stuff. But for folks that aren’t familiar with these products and kind of what they do, what are the big the shortlist of features that people are looking for the software to do for them?
Eric Schwartzman
So you know, most media monitoring services have access to the same traditional and social media news. That’s pretty much square one, right? You sort of take in and ingest all these feeds. at square one, the interfaces will let you introduce bolian keyword filters to sort of hone in on the right information. And then after you’ve done that, you know, you can start to leverage some narrow AI, artificial intelligence algorithms to evaluate sentiment at the entity level, tag articles by concepts, detect geographical origin, stuff like that. You can even you know, try out relevance and sentiment filters. But you know, you need to be prepared in step three to really check those last two for accuracy. Used to be back in the old days that media monitoring was really about sort of aggregating and counting the feature stories and media mentions you got for your client or your company. But now it’s become much more about you know, strategic insights, by sort of finding the intersection of your internal data and actions. journal data, which is why the ability to import stuff like call center transcripts and sales figures, I mean, even stock market data or the Consumer Confidence Index is so important. So you can start to spot patterns and figure out how that activity correlates to your KPIs. So, you know, it used to be about sort of seeing what people are saying about you, and trying to get a sense of what widespread beliefs are. And it still is, to some extent, but it’s also about comparing that now to external data to try to get some actionable business intelligence.
John Wall
Yeah, that’s interesting. It seems to have leveled up from more just, you know, clipping service to full on business intelligence, kind of knowing what’s, what’s going on there. How about so as far as the media sources, you know, you mentioned that a lot of these tools are pulling from similar channels as far as just the raw data. Do you find any variants across the board? Or is it pretty much like everybody in these 10 players have all are all at the enterprise level and you don’t need to be worried about that? Do you do need to dig in and say like, Okay, well, we only follow this little thing here. Like, let’s see how good this tool is at that niche?
Eric Schwartzman
Well, you know, it’s crazy because the answer is unknown. And you know, that may be partially by design, but none of the services Well, with the exception of one, none of the services have a public database that you can search and see what they cover.
John Wall
Yeah, nobody wants to share the secret sauce.
Eric Schwartzman
No and and most media monitoring platforms claimed to have access to more media than their competitors. But just as you necessarily don’t know, all the stations, you get in your cable media package, because it’s changing all the time. They don’t even really know what they get, because they’re dealing with the same source feed providers, Factiva LexisNexis, critical mentioned TV eyes, and that’s changing all the time, too. So it’s not like there’s a schema for a pivot table with all the news. that’s available in Every database from every outlet, it’s it’s changing all the time. Interestingly enough, not only do they not know what feeds they get, they also don’t know how much of the news they get from each of those feeds. Because some may just give you a snippet, some may not give you all their coverage, some may not give you there photos may not give you their graphics. So I did go through, you know, with the different services and figure out, you know, what they got what they didn’t get and put it in that features comparison chart. But the truth is, if you really want to figure out who gets what outlet, specifically, you’ve got to get with a sales rep, and they’ve got to manually figure it out.
John Wall
Okay, so you do that as part of your buying process, you’re gonna have to go in and actually dig in there. And
Eric Schwartzman
if you even know, you don’t really know, particularly in crisis communications, where a conversation is going to break out. So how could you possibly anticipate the sources that you’re going to need from your media monitoring platform,
John Wall
you’d mentioned one of the things in there is you’ve got to This comprehensive list of 17 things that, you know, you should be asking as part of this project and where you go, what are the biggest ones on there? And, you know, kind of what do you suggest? Is it literally, you know, engaging with the vendor and picking off these questions and making that your place to start?
Eric Schwartzman
I mean, of those 17, you know, I wouldn’t skip any of them. And so, you know, when you’re getting into the sales process with a sales rep, I think you know, that having that list of questions in front of you as part of your RFP is really going to save you a lot of time and energy in terms of figuring out what questions you need to ask, so that you don’t find out after you’ve made the purchase that the system doesn’t do necessarily what you need it to do. That was the idea with that. If there was one big takeaway from the report, I would say, you know, it’s probably that media monitoring used to be about gathering, you know, clips, and now it’s about discovering business intelligence. Right. It’s about measuring your online footprint. How many people Have you engaged versus your competitor? What percentage of feedback that you receive through socials positive? And how does that compare to your sales pipeline? Right? It’s about finding the intersection between internal and external data. Right? How does what your competitors are spending online impact your revenue? You know, is there a consistent relationship between those numbers? Here’s an interesting one. If you analyze the boilerplate paragraph of your competitors press releases over time, what strategic insights can you get about their product roadmap? Well, that’s a great
John Wall
point to bring out there. We will dig into that more. But we have to pause just for a second to think LinkedIn marketing solutions for their support of marketing over coffee, time and places everything especially in marketing, but in today’s age of a million messages per minute, and not enough hours in a day, how do you really catch people’s attention? Fortunately, there’s a simple way LinkedIn can help you speak to the right professionals at the right time with over 62 million decision makers on LinkedIn, you’re able to connect with the right business leaders who are relevant to your company. And with LinkedIn ads, you can make sure your messages are getting through to these relevant people. LinkedIn targeting tools help you focus on reaching your precise audience down to their job title, company name, location, and more. People on LinkedIn want to learn they’re on it to grow. In a recent survey. 71% of people said they use the information they find on LinkedIn to inform their business decisions. Marketing on LinkedIn means you get to tap into that hunger to know more. In fact, we do the same thing we’ve been using our Chris’s you ask I answer videos on LinkedIn all the time to generate discussions about business intelligence, artificial intelligence and marketing. Everything from attribution to just getting your Google Analytics to work properly. It’s been a great channel for us for generating traffic. At the end of the day, LinkedIn ads are helping businesses of all shapes and sizes get bigger results. You can try it for yourself LinkedIn is offering a $300 LinkedIn ad credit to launch your first campaign, simply visit linkedin.com slash MLC that’s linkedin.com slash MLC terms and conditions. Apply, and we thank them for their support of the show. Yeah, that’s interesting that you’re talking about the all those competitive advantages, you know, being able to see what’s going on. And, you know, the report opened up a bunch of things for me that I hadn’t even thought about it like internationalization, you know, I never thought that, I mean, that’s huge. If the name of your company or some of your products are different than other languages, if you’re not scanning for that alternate, you know, which is kind of an alternate spelling, you just totally missed the boat, all the way up to virality, being able to, you know, see how quickly things are spreading and where they’re spreading. There’s just a bunch of other things you can get on over there any gut or feel as far as when you go through these 17? Is it kind of a classic thing where, you know, the bigger guys pretty much hit all of them? Maybe some of them not that well, and then there’s smaller ones that, you know, hit a couple of them and specialize in that are good. What’s the state of the industry there?
Eric Schwartzman
Well, I mean, the truth is, you know, there are a ton of media monitoring platforms out there, you know, I covered 10 of them, but there are many more, but there are also a lot Use Cases, right? Like, the reason there’s a lot of cars is because people have different preferences. So I would say, you know, most of the platforms I reviewed do excel in one aspect or another over the others. So picking the best platform, it really starts with defining your objectives. Square One is probably asked the CEO or the CMO, what success looks like. But most of the time, they’re going to tell you your objective is to protect the organization’s reputation. And that’s easy for startups in b2b is because you know that you can manually consume that content and sort of assess what the widespread beliefs are, you can read it but but for established consumer brands, you know, there may be more content out there than you can manually consume. Right. So if the volume of content exceeds your ability to manually read and analyze it, it can be tempting to rely on artificial intelligence. But I mean, the Fact is in that’s that’s still a really risky proposition.
John Wall
Yeah, we’ve talked a lot about that. I mean, there’s so much going on in that space. And yet there’s just a huge wide range in the ability of AI algorithms to be able to sort and properly classify stuff that again, it just seems like it’s right in the same bin. And you’ve got to take that stuff for a test spin and see how well it works for you and see how it matches whatever you got going. you dug in a lot into artificial intelligence and even artificial general intelligence. What were some of the things that surprised you there?
Eric Schwartzman
Well, I mean, I learned a ton about it, because, you know, I talked to academics at Stanford at Oxford, I talk to Chief scientists from Pinterest. I read a ton of studies about sort of where we’re at with AI. I spoke to experts and I mean, I think it’s understandable that people are confused about it, right? Because like if Google knows what I want to search, Amazon knows what I want to buy Netflix knows what I want to watch shouldn’t immediate monitoring platform. Be able to Find me relevant news and online conversations. I mean, it seems like a pretty simple question. But you know, when you dig into it, you realize that recommendation engines are very different than machines that can understand natural language. Right recommendation engines analyze specific patterns for narrow outcomes, like a search term product recommendation, right. But recommendation engines deal with structured data and provide concrete recommendations, whereas news and social media are unstructured, right? You’re dealing with a broad base domain of sources. There’s no consistent standards. And it’s complicated by sarcasm, slang and emotion. So while recommendation engines are certainly impressive, they are incomparable to humans when it comes to natural language processing. If you think about the goal of media monitoring for public relations is to track message penetration. Right. So in other words, you have a message you have targets rather than just counting key Word mentions in articles, right? The more important goal of media monitoring is determine if your targets are repeating your messages. So you’re basically tracking message penetration. And that’s less about aggregating articles. And it is about understanding and identifying concepts and ideas, right that are being repeated in natural language. And unfortunately, that requires a level of natural language processing. and common sense reasoning that automated solutions still can’t deliver, right? This requires what we call artificial general intelligence. And what we have today are neural networks that can achieve narrow AI objectives. Right? They can compare apples to apples, but they can’t compare apples to oranges. And this is what’s required with the true analysis of concepts and ideas, right? And these aren’t just my opinions. By the way, this is the opinions of scientists and academics I interviewed in the report who are leading the natural language processing in AI Charge, I spoke with the chief scientist of Pinterest, who’s also Professor of Computer Science at Stanford about why AI can’t solve the fake news problem. And what he said, is that in order to debunk fake news, basically what you have to do is build a machine that knows all the truth in the world, so that you can say what is truthful and what is not. Right. Essentially, you have to build a machine that knows everything. That’s truth, because only then when you understand everything, that’s true. Can you say whether something is fake? And at this stage, that’s still a bridge too far for AI? I don’t know if you’ve seen Kai foo Lee’s book AI superpowers. It’s a New York Times bestseller. He’s the former president of Google China. And what he basically says that is in order for machines to think as we humans do, that would require a multi domain learning, domain independent learning, natural language processing, common sense reasoning, planning and learning from a small number of exams. apples. And taking the next step to emotionally intelligent robots would require self awareness, humor, love, empathy, even an appreciation for beauty. So these are really the key hurdles that separates what AI does today by spotting correlations in data and making predictions. And that’s what he calls artificial general intelligence, the ability to think on par with humans. So how in the world can you rely on artificial intelligence to determine relevance and analyze the sentiment of traditional social media? If you can’t build machines that understand natural language? Right at the same time, you know, there are some very impressive AI features in many of these media monitoring platforms. But if you reduce the number of results first with Boolean filters before introducing algorithms, you know that there certainly is something you can do to parse and interpret the data. But if accuracy is mission critical, right, you’re going to need to allocate human resources to analyze the data. Yeah, and make sure the machines get it right.
John Wall
Yeah, exactly. And I just see this as a general AI problem across the board is that it takes so much effort to train, you know, training a machine to know all the truth that’s even beyond is you just some of our organizations are Google leading the charge for that. It’s still so much for one company, it can only go so far. And then it’s not going to, you know, that becomes a corporate asset. It’s not going to go into the public good or be shared. So there’s a lot of question marks on how far that can really go, and how well it can work. As we mentioned, digging into data though, we also have to thank hrs for their support of marketing over coffee href makes competitive analysis easy. There tool, show you how your competitors are getting traffic from Google and why you can see the pages and content that send them the most search traffic, find out the exact keywords they’re ranking for in which backlinks are helping them rank. From there, you can replicate or improve on their strategies. It’s got everything as far as if you’ve never done any SEO work for your site. You can get in get running, run some basic reports, see what’s working for you. You can also Check on all your competitors, you can check out all the unique features h refs has got, we’ll have a link in the show notes so you can get over there. And again, we actually use them for a bunch of additional analysis, Chris has been exporting the data from reports that we’ve been running because they do such a great job of scanning everything out there. And we can use that data for further machine learning to get insights that we can’t get from anyplace else. So h refs is our tool of choice for SEO, you want to check them out? They’ve got a seven day trial for $7. link in the show notes, and we thank them for their support of the show. Yeah, so debunking fake news. That’s a big part of it. Do any of the vendors actually take a stand on that and say that they’re able to do that kind of stuff? Or is nobody playing that
Eric Schwartzman
card? No, I didn’t hear anyone play that card. It’s such a common problem. I mean, I was recently at a dinner party. And you know, that was sort of the topic of conversation. Everyone was sort of incensed, and these were not folks in our sector, but people were incensed that the social networks can’t debunk fake news. But the truth is, I mean, that’s a hard problem. I mean, the only way you could debunk fake news at this point No social network is shut down the social network. Yeah, yeah.
John Wall
So there’s really no, you pretty much have to have humans in the loop somewhere there. And even at that point, you can, you know, have triggers so that if stuff starts spreading, you can look at the big stuff. But there’s just so much out there that it’s impossible to tell. Can I give
Eric Schwartzman
you an example? Yeah. So I served as special advisor on climate communications, the US Department of State during the Obama administration, just before the climate conference in Paris, they called cop 15. The negotiators wanted to get a sense of what climate issues were resonating with each of the different countries because if you if you break down climate, right, you’ve got conservation water. You’ve got environmental quality and trans boundary issues. You’ve got global climate change. You’ve got international health, biodiversity, you’ve got marine conservation. You’ve got oceans and polar issues. You’ve got science, technology, cooperation. You’ve got space and advanced technology, and you’ve got wildlife trafficking, these are sort of the nine areas that are affected by by climate change. So what we wanted to do was get a sense of which countries are most interested in which issues so that when the negotiator sat down with those countries, they could be able to address the issues that resonated most with them. So you think about what goes into this type of immediate monitoring effort, right, I had to put together essentially a Boolean keyword corpus for each of these issues with you know, it contains also contains and it does not contain, we also did some keyword proximity. And then we had to monitor those feeds over time. Basically go through 1000 results, and manually tweak the filters to try to make sure that you get the off topic results out but not choke it down so much that you miss good results, which is the big, big challenge. And so, social media monitoring and in trouble media monitoring, you know, it’s one thing to get it so that you’re only getting relevant results. But how do you do that? And not choke it down, you know, so narrow that you also miss good results. Right. So that was sort of the the issue there. In a situation like this, you’re dealing with a mission critical outcome. Right. I mean, it’s our survival as a planet. So, I mean, you can’t relegate something like this to AI. You’ve got to actually manually get analysts on the computer reviewing this stuff, making sure it’s accurate. So that when the negotiator sits down with, you know, whoever is the minister of the other country, they know whether or not it’s oceans or whether or not it’s air quality or what the issues are that resonate most with them, so that the negotiation can move forward productively.
John Wall
Yeah, and how did you feel from all the work that you did to get that built and to train it for doing it for the next round? Was it at least you know, half as much work because you had built everything and at least knew where you were going, like, do you have any feel for what kind of leverage you’re able to get and how much effort it would take each time you do it?
Eric Schwartzman
You know, it’s really a manual process, john. I mean, you know, it was me, I mean, a team of analysts, you know, analysts speaking different languages. I mean, it’s a Herculean effort to do that type of a monitoring exercise, I can sort of give you a great tip around this. So really, you know, the easiest way to approach this type of an exercise is to sort of find the most definitive, comprehensive and current book about the subject that you can, and then use that book to create your corpus. So in this case, Naomi Klein had just come out with this book, This changes everything. And it was hugely helpful because we’re able to get the names of individuals that are behind certain efforts that people who are the climate deniers and everything we were able to build The corporates essentially starting with her book. And then after we sort of watched those feeds that came through, mostly it was the does not contain category that we added keywords to try to eliminate irrelevant stuff. But, you know, it was difficult to do that without missing relevant stuff. I mean, interestingly enough, LGBT content kept coming through in for oceans and polar issues. And so we actually had to put LGBT in as a negative keyword to avoid that type of content. But then we miss some content from LGBT organizations who were talking about climate change. So you know, it’s a challenging exercise.
John Wall
Oh, that’s interesting. So certain organizations like that, that was part of their platform. And so that would show up, you know, more frequently than just the general content. Yeah, that’s I love that idea of grabbing a book and using that for building the corpus to give you a jumpstart as far because we view books as greater source of truth, you know, usually Respected authors have done a ton of research and you can, that’s just so much better than the general scan of Twitter today, as far as like what’s truth and what’s not, of
Eric Schwartzman
course, because you’re you are monitoring for concepts and ideas, and concepts and ideas are not keywords or key phrases. They are concepts and ideas. And they’re expressed through many keywords and phrases. And that’s what a bland keyword corpus is all about. It’s about finding all those words that in relation to one another will get you on, you know, the coordinates of that topic in a digital environment.
John Wall
Okay, how about just other interesting stuff, you know, putting the report together? Was there anything that got in your way you weren’t expecting or, you know, other surprises?
Eric Schwartzman
You know, there was, interestingly enough, you know, the company’s behind traditional and social media businesses, right, they’re in it to generate a profit based on their media, right? So they get their content or they make it difficult to get all their content. So when you’re trying to Listen, you’ve got all these password protected sites with content locked behind firewalls. You know, you’ve got all these premium traditional media sites and some social media networks that don’t want to make it too easy for everyone to monitor because it compromises their competitive edge. In one instance, there was actually a long standing legal battle between Fox News Network and TV is one of the top two broadcast media monitoring platforms. And it basically resulted in the inability for any media monitoring firm to deliver Fox News Network clips. So TV eyes and their competitor critical mentioned after a long drawn out multi year legal battle, and by the way TV eyes and critical mentioned are both covered in the report. They’re still able to monitor Fox News Network transcripts, and make them searchable and deliverable but they don’t have access to the video because Foxy is net blocked them from delivering video clips to their clients so they can essentially distribute fake news with impunity.
John Wall
Yeah, I was gonna say, right. I mean, this is obviously speculation on our part. But I do think that was the number one reason why they did that, because why else would they do it? I you could make some kind of argument. It’s like, you know, they only they want people just to be watching all the time. And that’s the only place to get that.
Eric Schwartzman
Does it track that if you block other people from redistributing your content, that people won’t come to you to find that content anymore? Because it’s news, right? There’s the classic cnn network. Right? There’s no shelf life. So how does blocking people from redistributing and after the fact hurt you? I think it helps you.
John Wall
Yeah, that’s a great point, right? By the next day, this stuff is dead. So
Eric Schwartzman
it’s just going to drive more traffic back to your channel.
John Wall
Yeah, yeah. You’re making yourself bulletproof by saying it’s okay. Whatever we say today because nobody’s ever gonna be able to go back and get it.
Eric Schwartzman
I guess. They were unhappy with how the comedy network reuses that content on The Daily Show?
John Wall
Oh, there you go. Now that Yeah, that’s a that’s, I could see that totally working to try and squelch that kind of press that makes a lot of sense. Oh, yeah, that’s very interesting.
Eric Schwartzman
What I like to do most is analyze and learn about new categories. So for me writing this report was a lot of fun. I mean, I have probably three months into it. It’s 54 pages. And I just hope people use it to make smart choices about, you know, their media monitoring investment.
John Wall
That’s great. Okay, we’ll have a link to that in the show notes. It’s at Eric Schwartzman comm slash monitoring mln it or IMG. But of course, you can sign up for the marketing over coffee newsletter and we push you these links on a regular basis. So you don’t have to remember them and they are of course in the show notes over at marketing over coffee calm. But that’s going to do it for us for today, Eric, thanks
Eric Schwartzman
for joining us. Hey, thanks for having me. It was great connecting with you.
John Wall
Alright, that’s gonna do it for this week. So until next week, enjoy the coffee
Unknown Speaker
You’ve been listening to marketing over coffee. Christopher Penn blogs at Christopher s pen.com. Read more from john J. Wolf at jw 51 fifty.com. The marketing over coffee theme song is called mellow g by funk masters. And you can find it at music alley from meh vo or follow the link in our show notes.
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In this Marketing Over Coffee:
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Beta Access to Clearview is disturbing
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Talking about Covid-19 data
Event Cancellations – starting with SXSW and THINK
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Brands can pay to Trend on Reddit – 70% of users welcome brands
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Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode.
Unknown Speaker
This is marketing over coffee with Christopher Penn and John Wall.
John Wall
Good morning Welcome to marketing or coffee. I’m John Wall.
Christopher Penn
I’m Christopher Penn. And
John Wall
we’ve got you back in the shop here you were traveling we had two weeks off without you normally where every other week but now you were traveling for Social Media Marketing World just as this Coronavirus COVID thing was just starting to take off in the States. So what’s the latest what’s been going on?
Christopher Penn
There’s so much to say. I’ve actually been publishing daily Facebook updates on my personal Facebook profile of stuff I’m reading. So for clarity, Coronavirus is the family of viruses this virus isn’t the virus name itself is SARS-CoV-2. The disease is called COVID-19. In the same way that the virus there’s a virus called HIV which causes the disease aids so people understand what it is. People are gonna call it Coronavirus because that’s the easiest thing. Then remember it? It sounds like a beer that some people drinks. Yeah, the latest. And here’s the thing, at least for for those of us in marketing, public health officials are saying any conference of any size, no go. If you are planning on having a conference in the next, you know, two to three months, you’re not, don’t plan and there was a really great piece by Mitch Jackson who was an attorney who said that now that states of emergency haven’t declared now that there’s a clear and present danger. If you have a conference, you are legally liable for any illness, injury or death that results from people being exposed to pathogen because you knew better you knew better and you did even with the precautions that you know, people will take it, you know, regular competence, hand sanitizer and stuff. It’s not enough you can be held liable. So there is a mad Stampede. Certainly I see this in you know, the best public speaking groups. I see a mad Stampede to go into virtual events, virtual conferences, if you want to do one you had better get up in Running as soon as possible because it’s about to get super crowded super quick, with people trying to recoup what they can. That’s really gonna be tough for paid events because so many businesses are going to be going to, you know, okay, attend our free virtual conferences like okay, well, there’s a whole bunch of free ones. And then there’s the one It costs money, which which are people going to take on?
John Wall
Yeah, totally squeezing these live events because it is so much cheaper. And in fact, you were looking at IBM thank and that’s gone. Totally virtual. I heard I mean, that used to be huge dollars to do that show, not just travel to actually attending.
Christopher Penn
Yeah, no, it went from 20 $700 per ticket to zero though, think virtual experience is going to be zero dollars, because they want as many people in the door as possible to make up for the fact that you know, they won’t be the live experience. It’s gonna be interesting. The thing that I think is probably more important for a lot of folks in marketing, think about the overall economic impact. The folks over at Johns Hopkins at the Center for Health Security, did a simulation last year. fall before anybody knew that this was a thing of Coronavirus pandemic. And there’s, you know, these are not like crackpot conspiracy theorists. So, you know, like Karen from Facebook like these are actual experts and their simulation show that in year one of a pandemic minus 11%, GDP planet wide in year to minus 25%, because it was difficult to contain the thing and it made a much more vicious swing the second time around. So, we know that means that there’s gonna be, you know, belt tightening and stuff across the board. If you are not already doing aggressive ROI assessments of all your marketing, you’re going to be asked for it and it’s probably going to be sooner rather than later. So now is the time to get your analytics in order. Get your data together, and start putting together your ROI assessments and proactively starting to trim the fat you know, hey, this isn’t working. It’s not great. Okay? out the door. It goes before the boss comes knocking and says, Hey, you know, we got a, you know, the C suite just told us we got a minus 25% budget. For this next quarter,
John Wall
right, yeah, have to come up with it yourself as far as how you’re going to, you know, come up with that extra cash as things get tougher and tight down. The first big one South by Southwest, getting canceled. That was just, you know, that’s kind of such a huge show and such a huge event that was surprising to see. But then also some interesting press now with Amazon and Microsoft, both up in Washington, which was hit early, doing support for local businesses and supporting hourly employees that are not going to be able to come into the office. It’s been interesting to see the corporate world step up a little bit.
Christopher Penn
Yeah, the corporate is going to have to and governments are going to have to the New York City announced that they are offering grants to small businesses with fewer than five employees. They’ll cover 40% of payroll for a business with fewer than five employees for the next I think one to two months just to help businesses keep being able to pay employees so that they can survive.
John Wall
All right, well, we’ll have links to a bunch of different topics on that and of course you can you get your daily Facebook numbers that are interesting that comes from Johns Hopkins. They have Have a dashboard. That’s great visualization that you can check out what’s going on so we can share that up. Okay, an interesting article brands paying to trend on Reddit. I was surprised to see that the Adweek article said 70% of users welcome brands. I think they’re leaving unsaid that then the remaining 30% are willing to come to your house to kill you from I don’t know Am I off base on that? Or
Christopher Penn
I you know, it’s funny because also the targeting on Reddit is interesting. You know, there is retargeting is all sophisticated stuff, but
Unknown Speaker
Christopher Penn
has at you know, and props to them for keeping this open, not unlike what Tumblr did when they got taken over by Yahoo Reddit has a tremendous amount of not safe for work material, you know, different subreddits and things and brands seem to not have done their targeting homework. so and so’s you know, SaaS security appliance and you’re like in the such and such not safe for work. We’d be like whoa, do you want to be
John Wall
Exactly right because that is Reddit as always had the reputation as kind of like gloves off and no, you know, no topic off the table. So there’s Yeah, definitely all kinds of, quote unquote interesting stuff up there.
Christopher Penn
Yeah, it is funny and you’re right the other. Reddit is also known for lighting people on fire like metaphorically like if your brand does something even if your ad is terrible, like just the comments and some of the ads like wow, you couldn’t have been, you know, phrases at any any worse. Could you?
John Wall
Yeah, no, it makes YouTube look like you know, school ground taunts compared to real fighting, it’s it’s absolutely something to watch. But and again, it can be endlessly entertaining to depending on your ability to stomach that stuff. Or we have to pause for a moment we want to thank h refs for their support of marketing over coffee. It’s the SEO tool that we use for a bunch of different stuff. It’s got great reports right out of the box, if you’re not even sure what the heck you’re doing with SEO, and goes all the way up to were able to export data for further analysis. Even if you want to go beyond the tool. It works well for us. To the stuff that we do, it makes competitive analysis easy. There tool show you how your competitors are getting traffic from Google and why you can see the pages and content that send them the most search traffic. Find out the exact keywords they’re ranking for, in which backlinks are helping them rank. From there you can replicate or improve on their strategies. If you’re not getting significant search traffic interest tools also help find topics worth creating pages or content on you can easily see estimated search volumes and gauge traffic potential with our keywords explorer tool. And if you are already getting traffic, you can use their top pages report to break down which of your pages are bringing the most traffic and figure out how to replicate the success across the board. We’ve got an article about everything unique that h refs does. You can check that out over in the show notes. Yeah, we’ve been doing a lot of research. We did some stuff on post length and social impact on SEO that we have pulled straight out of H refs, but that’s h refs, it’s spelled h r e f s.com but the a silent href comm you can check out the link in the show notes for a seven day trial to take it for a test spin it Yeah, I don’t know anything on the SEO front that you’ve been playing with lately.
Christopher Penn
Yeah, so we just started doing term colocation on headlights, which sounds like a whole bunch of words that may or may not mean anything. I saw at a presentation a social media marketer with Andy quest to do a study of like, you know, the top phrases that drove traffic. But the his study was like two years old at this point, like, there’s got to be a way to do this. So I went into href. And I pulled in the top 30,000 headlines from February and looked at, you know, buy organic traffic, what articles got the traffic, and then took the top 25% of that and ran it through this tool that we built that essentially looks at words that always go together. And so in terms of headlines when you’re writing headlines, here are the top ones from February 2020. That’s everything you need to know or what you need to know, the best places in or the best free, how do I or how to install and how to get how to watch Or how to make. So these are the called try grams, or n grams, that if you’re writing headlines for email for social posts for blog posts for anything that’s any kind of outreach, these are the types of terms that you want to be using in your headlines so that you get the maximum amount of juice out of them. So make sure that as you’re as you’re creating content, you use this data. And again, that’s something we took out of hrs because their data export is phenomenal. And then put it in our own processing tools to find these things and want to see people using that to get some juice.
John Wall
Okay, cool. Yeah. And that was part of the Trust Insights, email newsletter, so you can check that out and we haven’t put in a link for a while for the slacker analytics for marketers, if you want to join that up there. We’ve got topics going everyday talking about stuff in this space. You can find it very interesting and get your questions answered, of course, which is a perfect place to jump in. On other tech stuff. I had BMI BMI, I guess I haven’t even heard of this. So some people saying this is D Mark 2.0 for email, but how To get your logo in the subject line of emails to fight fraud, you know, so much of the phishing we see out there is just people pretending to be brands. So the idea is that by setting up this dummy protocol and having everything in order, it’ll be easier for you to get your stuff recognized as authentic in the email box, I’ve got a link to it from marketing land that you can check that out. It has this been on your radar. And although
Christopher Penn
this didn’t make it onto my radar until you brought it over, and it’s interesting, I reading through it, you need to have SPF dcam and demark already pre configured. So you need the existing three deliverability protocols turned on and demark policy has to be at enforcement mode, either quarantine or reject, not monitor only, which is what a lot of us have it set to and then you have to add the BMI record to your DNS and all that stuff. It’s interesting, it really is interesting, because it’s like a fourth and there’s actually technically a fifth protocol within that verified Mark certificate that I think some of this is gonna be tough to implement. For people who don’t know their way around the servers are sending from I don’t know how many marketing automation software packages support this out of the box right now, I would hope that like, you know, the big ones like Salesforce Marketing Cloud would support it. But I don’t know, I have not seen any announcements or any of the tools that we use things like, you know, maybe sport now add it in for whatever.
John Wall
Yeah. And then of course, there’s the a big part of this is actually proving that you own that logo and getting a verified mark. So it’s going to be interesting to see how that works and how that scales
Christopher Penn
and how much it costs.
John Wall
Yeah, right. It would, that would probably strike me as the, as you say, assuredly expensive, because it just seems to be the kind of thing that they would want to make it really difficult to get into and get rolling.
Christopher Penn
Yeah, but for sure, even if you don’t take advantage of it, you know, because the prerequisites are SPF dcam and demark. You need to get that set up in your in your email DNS service for your for your mail, email marketing. So if you haven’t done that for about six years late, but go do that.
John Wall
Never too late never too late, you can jump in and get that guy. I had just another one from Adweek Amazon offering other retailers to go cashier less with their just walk out technology. Yeah, even the note, the article itself said that, you know, they don’t talk about how it works. And it collects quotes, only the data needed to provide an accurate receipt, which, as far as I understand is your entire purchase history. And analysts advise partners to read the fine print. So yeah, I don’t know. This is when we file under, you know, what could go wrong? I’m sure letting Amazon have all the data of your store, you know, couldn’t end poorly, but the article at least was good and they said that actually, this could be a real opportunity for the competition anybody doing trying to do cashier list stuff, but where are you sitting on cashier list right now kind of what are you thinking about it?
Christopher Penn
You know, what do you think about what the the biggest expense for almost every company is? It’s always the people right and the cashier job is an incredible repetitive, not particularly creative position, you don’t want people getting creative with the cash register them to follow process. Exactly. And so it would not surprise me that we’re trying to automate this because it really is. It’s one of those units hasker jobs, right, like, you know, like the being the copy person or the male person, you know, within, within a company where you just push the cart around, you put pieces of mail, that is not something that requires any level of creative thinking. And any job that is essentially one task that is repetitive is 100% on the table for automation. So I think there’s a there is tremendous opportunity for businesses and there is tremendous challenge for people who are in those lower skilled jobs where Yeah, machines will take that over because it’s it’s an easy position to replace, you got to find a way to add value and what do you think
John Wall
I do see some resistance and people just not wanting to make the change, but we see that with every technology, you know, people don’t want to do it and I think as long as it ends up being faster, or more accurate than suddenly you’ll you’ll see it Take on. But I don’t know if I would go to Amazon for help for that for my store, that’s for sure. That would seems like you’re just throwing your the rest of your time as brick and mortar under the gears to get crowned to death. There’s no easy answer with the displaced employees. I think there is a weird gap in that, you know, they still worry about shrinkage, you know, most expensive stuff can easily, you know, just surprisingly, somebody forgot about those five Gillette razor cartridges at the bottom of the grocery bag. And you know, you’re walking out with 150 bucks worth of stuff. So I think there’s challenges there to do. But yeah, I think the overall benefit as far as being able to cut back on payroll is just too big for retailers to not let it go by without trying something.
Christopher Penn
Yeah, it’d be interesting to see though if it Amazon then starts to offer. You know, these brick and mortar stores the opportunity to add other products to inventory though Amazon certified works with this system. So like if you’re like the local corner store, right? And Amazon comes to and says, Hey, do you want to also offer this You know, you’ll get the you know, you will take care of the shipping to your store, you get it as a distribution channel and you get like, you know, 7% on the purchase. So, basically not much more than the affiliate program, right. But in exchange you other than the labor to put it on the shelf, there’s not a whole lot of extra work for you. And if this the cashless system is handling it, then you don’t have to worry about stocking inventory levels and things like that. You just take the 7% from Amazon and then go on with your day.
John Wall
Yeah, there’s actually a bunch of things that’s interesting triggered a few ideas for me. But before we get into that, I want to thank ExpressVPN for their support of marketing over coffee. We’ve talked about VPNs a few times on the show. But if you’re not familiar, the idea is that you route your internet traffic through a virtual private network VPN. That’s where we get that from. And this protects both your privacy and security online. ExpressVPN protects your IP address and lets you control where you want sites to think you’re located. You can choose from almost 100 different countries. And besides just protecting yourself, there are tons of applications for ExpressVPN for your marketing programs, monitoring competitors, even those that are Trying to block your corporate IP addresses. checking on campaigns outside of your geographic area, like confirming your internationalization projects that they’re on track and content looks like it’s supposed to and other countries, I use VPN Express because it’s very easy to use other VPN have been a struggle to set up. With ExpressVPN. You just download the app, press one button, you’re ready to connect. They’ve been rated number one by wired tech radar, The Verge and more. Using ExpressVPN to watch shows and streaming videos is ridiculously fast. There’s never any buffering or lag and you can stream hd content, no problem across all devices to your phone, media consoles, smart TVs and more. So you can watch what you want when you want on the go or on the big screen, wherever you are. If you visit our special link right now expressvpn.com slash MRC. You can extra three months of ExpressVPN for free. You can support the show watch what you want and protect yourself at Express VPN comm slash MRC. And we thank them for their support of the show.
Christopher Penn
You know the one of the things they forgot to mention is I travel with a VPN all the time. Because it’s really easy to compromise devices on the same network as you, but B, there are a lot of networks that restrict certain ports. So when I’m on an airplane, airplane, Wi Fi is heavily restricted, just a few different ports. And sometimes I need to be able to log into one of my servers by SSH by Secure Shell in order to, you know, do things like send out a newsletter or run some scripts, those are all blocked on like all the in flight Wi Fi when you turn on your VPN, because it can route over available ports, it routes and then allows you to use those things again, so I can get actual work done, and get around the stupid restrictions that airlines put on the web. I get why they do that, because they don’t want you watching YouTube and sucking up all the bandwidth and the tiny little straw that is available, but being able to log into your servers and stuff. If you’re an IT professional and you’re not using a VPN. You’re not actually an IT professional.
John Wall
That sounds good. Well, here’s your chance to step it up again expressvpn.com slash MMC and get rolling. Yeah, it’s a useful tool to have and it’s just like you’d mentioned there, you know when you’re on a network Especially when you’re at the airport, you see some sketchy networks. I can’t believe people log into, you know, Joe’s Wi Fi and things like that. It seems like you might as well just send them your password file and call it a day. But yeah, and going back to that, so it is interesting to see if this cashier list technology takes on. Yeah, Amazon is poised to offer so much more data information than just the average cash register company that it could be very interesting to see, you know, the retailers that do jump on board. I mean, what you just mentioned about jumping into a whole Amazon supply chain, I mean, that could of course, nuke all of your distributors, and everybody’s supplying you right now. But, you know, if there’s a company that knows how to do distribution, it’s obviously Amazon is the distribution monster that they are so yeah, it’ll be interesting to see how that shakes out. Have you been into one of their four star stores? I haven’t even been into one of those yet.
Christopher Penn
I have not. I have not seen one in my travels quite yet. I’m sure I will. At some point. They all went once business travel resumes, after the pandemic. Yeah, as we get.
John Wall
Well if you’ve checked out the stores hit us up on social, we’d love to hear if you’ve been in one of them. And yeah, because I’m, I don’t know, it just seems fun to see what goes on with inventory there. I mean, if anybody has an interesting idea about what should be in inventory, and how much of it and the daily churn and all that stuff, you think Amazon would be, you know, miles ahead of the competition on that. So we’ll have to see what’s going on. With that over there. Katie thrown over a link to opt out tools. This is just interesting, a real time social monitoring device. So basically, you can put in keywords and things you don’t want to hear about in your social stream and dial them down. So I’ll be taking that for a test spin, but it just, she had pulled it in from one of the groups that she was following. And we’re going to take that for a test run to see how that goes. I’ve tried some other tools in that space that have not worked that well. So I’m interested to see how that goes and what we’ll run with that. All right, and before we wrap just because there’s so much going on with pandemic right now, what are some of the things that you would throw out there shortlist like where should you start as far as being prepped and ready to go?
Christopher Penn
short list if you are a business and you do not have a business line of credit, you need to get one now. The market is going in the wrong direction. We know that and credit will tighten up, though. Here’s the thing, if you don’t have a lot of gray hair, find somebody at your company who does right and ask them what they did to get through the Great Recession, you know, from Oh, wait two to 2011. What were the practices? What happened? One of the things happened back then credit vanished, right? Credit has dried up, you couldn’t get a loan for anything, even if you were, you know, a cart full of gold bars. So if you don’t have a business line of credit, you should get one as soon as possible. Again, it’s one of those things where you don’t pay until you use it. It’s like a credit card, but have that available so that if you have to, you know, make payroll and this drags on longer than we think you’ve got a firewall we’ve got a backstop from the marketing’s perspective. Everyone there is going to be jumping into these virtual events. Our strategy is going to be it has been all around building our list. How can we grow the list so that you know whether it’s our event or somebody else’s event we participate in, we want to be able to drive an audience in the direction that we go and for all of us get real good at you know audio and video technology get real good at videos conference. Thanks because for the next three months you’re going to be working from from from your camera.
John Wall
Yeah no that’s true it’ll be all virtual all the time we’ll see what rises this dude is that there’s a ton of opportunities out there for a lot of conferencing companies like you said making quality virtual content and yeah, it’s just funny i’ve you know us at Trust Insights working out of our house has just been a way of life forever. So I kind of underestimate the impact other people who do still do the daily commute it’s a whole different thing.
Christopher Penn
Yeah, and we homeschool so it’s like okay, literally nothing changes. We don’t see any human beings anywhere. Don’t miss
Unknown Speaker
sealed
John Wall
compound and that’s exactly
Christopher Penn
I got the bread machine going making today’s loaf of bread and stuff. It’s a it’s it’s something but no in all seriousness, the other thing is, this is a great time to catch up on podcasts, you know, because you won’t have the commute for a little while. This is a great time to catch up and videos. If you are Not if you have a colleague who’s not subscribed to marketing over coffee, please make sure that you know get them to like, hey, you’re gonna have an extra 20 minutes each day, not in the car on the bus. You know, try listen to this podcast instead.
John Wall
That sounds great. You can of course sign up for the newsletter powered by digital over at marketing over coffee calm so we’ll push links out to you. And that’s gonna do it for us for today. So everybody stay healthy. Don’t panic, and we will catch up with you next week. Until next week, enjoy the coffee.
Christopher Penn
Enjoy the coffee, don’t drink it through a mask.
Unknown Speaker
You’ve been listening to marketing over coffee. Christopher Penn blogs at Christopher s pen.com. Read more from john Jay wall at jw 51 fifty.com. The marketing over coffee theme song is called mellow g by funk masters. And you can find it at musicality from vo or follow the link in our show notes.
The post Time for A Coffee Break appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee:
Learn about Data Flywheels, The State of Podcasting, Political Marketing Fails and more!
Direct Link to File
Brought to you by our sponsors: LinkedIn and ahrefs
That time Lochhead destroyed my marketing department (previous interview)
Niche Down (previous interview)
Lochhead on Marketing (his podcast)
Interview with DEA guys
Niche Design – the leader in Dialog Podcasts
The state of Podcasting
8:50 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Data Flywheel
Netflix uses their Data Flywheel to double their hit rate
Build Platforms Not Products
17:22 MoC is brought to you by ahrefs – learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do!
Data exchange as part of the customer/vendor relationship
Looking at the US elections through the Marketing lens
The biggest mistake in the history of marketing
How the democrats could fix their marketing problem
Join us at madconNYC!! $5k package includes an hour with Chris
$500 half day (first 3 MoC fans can use code moc for half off!!)
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Our theme song is Mellow G by Fonkmasters.
Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode.
Christopher Lochhead
So the big aha for me, john, is we are now at a point where I believe data is more valuable than cash. Said simply, if you’re in marketing or you’re a CEO and you’re not building a data flywheel today, what are you doing?
John Wall
Hey, everybody. That’s Christopher Lochhead. Today’s guest I’m very excited to share this interview with you. But I do have to warn you up front. I have not edited Christopher down at all. And so if you can’t take our rated language, we will have to see you next week because he goes off on a rant around the 24 minute mark. And okay, so for anybody that’s staying around, thanks for hanging out here. Probably got your earbuds in or ear muffs for the kids, whatever. Just one other thing. We’re going to be in Brooklyn on May 11. At mad con NYC doing an analytics boot camp. We would love to see you there. But that’s enough for the pre roll. Let’s get right into it with Christopher
Christopher Lochhead
Here we go. Here we go. We’re anytime you want to get started. Honey ham. I’m ready.
Unknown Speaker
VCs marketing over coffee with Christopher Penn and John Wall.
John Wall
Good morning. Welcome to marketing over coffee. I’m John Wall. Today, our guest is Christopher Lochhead three time public company cmo. We’ve talked many times in the past, and I’ll have links to the past interview so you can get caught up. We don’t have to rehash the whole story of how we met. And he destroyed the marketing department at the company I was working at, because it’s just a fantastic story. But Christopher, thanks for joining us.
Christopher Lochhead
so stoked to be back with you, john, my brother from another mother
John Wall
to catch everybody up. I mean, things just been crazy. Because last time we talked, we were talking about the book niche down. And since then, you’ve got Lochhead on marketing, which has been on fire, you’re totally hitting it there. And then think different. You’ve pivoted a little bit I think we talked a bit about the pivot. But you recently just had the show with the DEA agents that’s on fire. And so we want to talk about that too. What’s at the top of your list when like when you get up to face the day now what’s taken up all Your time as you get going, where do you start?
Christopher Lochhead
Well, it is surf season. So that’s hugely important, you know, so there’s always a checking of the forecast and seeing when and where and the tides and so forth. So the, you know, that’s always very important. But I think beyond that, yeah, my It feels like both podcasts have really blown up in a very good way in the last three to six months or so. So that’s super exciting. This episode we just dropped with the real DEA Narcos, the two guys responsible at least on the American side for partnering with the Colombians to take down and Pablo Escobar are incredible guys, Steve Murphy and Javier Pena. They’re the basis for the show Narcos, which is now I think the number two or number three Netflix ever and so getting to meet those guys getting to hang out with them and getting to you know, record a special two part podcast series with them was an absolute life thrill and I just, you know, this podcasting thing is I don’t know. It’s I know it sounds corny, but it’s turned into this massive gift in my life, I get to have these incredible experiences that I wouldn’t otherwise.
John Wall
Yeah, well, and it opens up like, like you said, You’ve got two hours worth of stuff in the can with these guys. So you’re getting the whole story out of them you’re getting you know, it’s not just like this 15 minute puff piece you, you get to dig in and, and the crazy thing is, I mean, those are the guys that actually did it. They’re putting their life on the line to make that come together and to get through it.
Christopher Lochhead
Well wrap your mind around this. This is back in the late 80s, early 90s. Escobar had a $300,000 bounty on their heads in the heads of any DEA agent,
John Wall
open season on them. They’re having to live that every day as part of their daily life.
Christopher Lochhead
Well, yeah, and Murph was there for three years, and Pena was there for six years. And there was a point in time, Escobar declared war on Colombia twice and almost a third time. And there was a point in time where there were as many as 30 to 50 car bombings a day and so Every time they opened a car door and it didn’t blow up, they’re like poof. I mean, it was, it was that kind of situation. I mean, he they were murdered. He was murdering police officers, women and children. He blew up a bookstore full of women and children ahead of school season one year. The numbers that he murdered are, you know, nobody knows for sure. But you know, 15 to 15,000 people. I mean, it’s, he was the world’s first narco terrorist. And you know, he was one of the most evil guys in history. That’s crazy. And we’ll
John Wall
have a link to that. So you can get people can get straight to those shows, to check those out to get more on that. But now and so this is interesting, because this plays into what we’re talking about when we talk to you two books back talking about category design and how to put a market together. You are ranking on the dialogue podcast category, which is actually something that you had that was originally what got you into the first podcast. So talk about that and where that came from and, and how you’ve worked back into it.
Christopher Lochhead
It’s been it’s been amazing. And here’s the AHA. You know, so I’ve now been podcasting for three years. And how long has it been now? For you, john, remind me.
John Wall
It’s been like, I don’t know. I think we’re heading up on 1314 because 2000 Yeah, five was the first stuff we had drop in marketing over coffee didn’t start till like 2007. So that’s
Christopher Lochhead
only 13 years. Yeah, I knew you were over a decade but so that makes you one of the oh geez, for sure.
Unknown Speaker
Right old man gangster.
Christopher Lochhead
But you know, so I got started much later in the game, of course. And I think when I started there were six hundred thousand podcasts, something like that. I can’t remember exactly. But at the time, what people were saying was, hey, look, unless you’re like a massive celebrity and they’re incredibly well known, which of course I am not. Or you’re part of a major media company or Fox or NPR or, or you’re an incredibly well funded startup in the podcast space wonder he or one of these types of outfits. You can’t make it So in other words, the days of successful independent podcasters are over. And here we sit three years in. I have two podcasts that regularly chart in the top 200. Overall, today, there are 900,000 podcasts. And in the business category we’ve hit number one. Here’s the AHA. I love music. And one of my favorite new artists is this gal lizzo. You know, she was nominated for all these Grammys and stuff this year. And she’s just incredibly creative. And I think compelling and the songs are fun. My wife got me into her. And then you had this other young gal, Billy Eilish, who won all the awards this year, and she’s got all this great new music and stuff. And so whether you’re lizzo or Billy Eilish or whoever, here’s what they didn’t do. They didn’t sit there, john and say, You know what, Paul McCartney is the greatest songwriter ever. He’s sold more records than anybody will ever sell. And so fuck it. I’m not gonna be a musician. I’m not gonna write songs. I’m not gonna To perform because I can never compete with the with Paul McCartney. So there’s no point. So when I hear this stupidity about, oh, you know, we’re at 900,000 podcasts, and it’s about to go to a million. And podcasting is over and this and that and like, well, they’re still writing love songs. Right, right. I think we’re in the very beginning. And I think the success that we’ve been able to have our team’s been able to have incredibly proud of. But I think it’s important as it underscores the fact that a no name with a great group of people can get together. And if you do something that you’re committed to, and you get your niche down, right. And we didn’t get it right in the beginning, by the way, we had to re swizzle. But my point is, it’s still possible. Of course, it’s still possible. I encourage anybody who’s interested in podcasting to get into podcasting. If you got something important, you want to contribute something of value want to contribute or the very early days and I think the future of podcasting is barely Beginning podcasting this year might scratch a billion dollars in ad revenue. It’s nothing. It’s mouse nuts. And it’s way more compelling than radio. And I think in a lot of ways, it’s way more compelling than audio books. And in some ways, it’s way more compelling than video. And so I think we’re in the very beginning, I think there’s been some incredibly exciting new podcasts that have come out, we can talk about if you like, but I think podcasting as a medium for creative people, for entrepreneurs, for anybody who really wants to do something cool, is wide open. And I think for marketers and advertisers look, and I’m biased. But listen, I’m a three time cmo. I think I get to say this. I think you’re nuts, for not sponsoring podcasts for not getting into podcasting, and for not exploiting this exciting, dynamic, high growth. Super cool, super creative, new medium.
John Wall
We have to pause just for a moment to thank LinkedIn marketing solutions for their support of marketing over coffee, time in places everything especially in marketing, but in today’s age of a million messages. per minute, and not enough hours in a day, how do you really catch people’s attention? Fortunately, there’s a simple way LinkedIn can help you speak to the right professionals at the right time. With over 62 million decision makers on LinkedIn, you’re able to connect with the right business leaders who are relevant to your company. And with LinkedIn ads, you can make sure your messages are getting through to these relevant people. Even small and medium sized businesses are making the most out of LinkedIn ads. They’re using LinkedIn to get their voices heard and their messages to resonate with the audience. It’s not just about awareness, either LinkedIn ads are driving traffic and engagement, whether that’s business to a landing page registrations to an event or downloads of thought leadership content, because with precise targeting SMBs can speak to the people that matter. We’re using LinkedIn all the time for Chris’s us guy answer videos. We put stuff up there, we get all kinds of interaction from folks in the industry. There’s just no better place to get business related discussions going or to put your content out there. Every other social network is filled with cat videos and a bunch of baloney LinkedIn has got business nailed down. It’s the place you need to be at the end of the day LinkedIn ads Helping smaller businesses get big results. You can try it for yourself. LinkedIn is offering a free 100 LinkedIn ad credit to launch your first campaign. Simply visit LinkedIn comm slash MLC that’s linkedin.com slash MLC. Go on over there, check it out, get your ad credit, use it for your main gig, your side projects, whatever linkedin.com slash MMC terms and conditions apply. And we thank them for their support of the show. All right, so for marketing stuff, you’d send me a link to an HBr article about data flywheel flywheel, we hear that thrown around a lot to tell us how we should be thinking about flywheel. What’s your approach on this? And what
Christopher Lochhead
is paying off? What my buddy Eddie Yoon, and I, Eddie, I think is the smartest category guy in the world. He’s written more for HBr on category than anybody. So he and I worked on this. And what we’re talking about is something fairly specific, which is your ability to capture data about customers. Not just your customers, but the category overall, what Eddie calls super consumers, which The sort of the top plus or minus 10% in any category that really move that category, what legendary companies do is they build a data flywheel. And if you sort of think about Amazon or Netflix as simple examples, I think we can all relate to every time we do something on either of those, they learn more about us. So if you look right now at the quote unquote, streaming wars, Are there going to be room for several players? I think there probably will. But category queen and king economics will apply. And even with a Disney that has amazing content, what they don’t have is a data flywheel That is to say, every time you and I stream something on Netflix, they know more about us. Their hit rate for new content is about if I remember right, 70% when they when they greenlight something 70% of what they greenlight wins. And if I’m remembering this, right, I’m not an expert on the entertainment business, but if I’m remembering this Right, john, I think the hit rate for the industry is 30%. And so the data that they have about customers and their preferences and their tastes, and when they view and what they view on and edited, all this stuff that they’ve had now for almost 20 years they have had for 20 years is a massive competitive advantage. And the AHA here is that companies with a data flywheel have a much greater chance of becoming a category Queen category King business. That’s the first one. And the second one, and this is the data science part of it. We did some research fortune puts out a list of the fastest growing companies. We took that list for a decade. We looked at those companies and we built what we thought was a fairly objective criteria for saying which companies on this list appear to have a data flywheel Allah Netflix, Allah, Amazon, that is to say they’re capturing customer information, and they’re able To act on that information, sometimes in a real time way to really drive much more business much more wallet share with those customers. So we built that criteria. And we looked at all those companies on the list the fortune list over a decade. And so we separated the companies that we believe had something like a data flywheel and those that didn’t. And then we looked at their market caps over time. And here’s the AHA companies that are fast growing. So this is the fortune fast growing list. So this is not like fast growers, versus you know, shitbag dogs This is fast growing companies to fast growing companies. The ones with a data flywheel are five x more valued by investors than companies without and the dot we’re trying to connect and it bears out in the data science is that having a data flywheel particularly as a as a company that is trying to pioneer a new category, as you build that data fly with The data flywheel is one of the main ingredients today that allows you to become the category queen. In addition to that, you’re going to be valued five x more. And if those two things are true, you’re going to be able to build a moat moat around your category dominance in a way that companies that don’t have a data flywheel won’t. And so the big aha for me, john, is we are now at a point where I believe data is more valuable than cash. And as marketers if one of our primary jobs if not, our primary job is to be the company that designs and dominates a market category over time. What I’m sharing with you is I think what the research is telling us, john is we are now at a point in time, where building a data flywheel has become a seminal component of a category design and domination, strategy and that So, said simply, if you’re in marketing or you’re a CEO, and you’re not Building a data flywheel today, what are you doing?
John Wall
Yeah, you’re gonna miss the boat. That’s the main criteria that separates you from the rest of the batch. I mean, whoever’s got the best data wins. And that’s tied into product. So you kind of have this interesting thing of not only do you have to be able to execute on the product, but you’ve got to have the backend data straight to be able to make it all work. So that’s just kind of cranks up the difficulty of it all. When you see companies then is it basically just you have to go look at their product, and then check out their data structure and see if they’ve got, you know, hooks to build that data and ramp it up as they’re going. And that’s basically the number one thing that they need to work on to give themselves a chance to rise above everybody else. I think
Christopher Lochhead
so. And, and the big aha for me here is don’t think of your product or service as a product or service. Think of it as a platform. So for example, Tesla is an awesome example. Look, I don’t know what words they use internally. They don’t invite me to the meetings, but somewhere along the Line, they figured out, they’re not building a car. They’re building an iPhone, their product emits data, just like an iPhone does. And today with sensors and IoT, and obviously the cloud and all of the stuff when you and I don’t have a Tesla, but when you park your Tesla in your garage, it connects to your Wi Fi, and it downloads all the data, just like your iPhone downloads all the data to Apple and the carriers and all this stuff, right. And so if you know everything about how I drive, you’re able to do a set of things that a manufacturer who doesn’t have all that data about how I drive can’t do. And so my point is, I think it’s time to rethink our products and services and say, one of our product, what we’re selling is a platform that emits data. What’s the data that it should or could be emitting If we were smart, and we were us, which is one of my favorite questions, were definitely us. I’m not sure if we’re smart. But if we were smart, and we were us, how would we transform our service or product so that it emits data, and that we can monetize that data to better serve and market to customers? I think that’s a very radical fucking idea, john.
John Wall
It is it is. There’s more I want to jump into on that. But first, we just have to take a second to thank h refs for their support of marketing over coffee. When it comes to SEO tools. href makes competitive analysis easy. Their tools show you how your competitors are getting traffic from Google and why you can see the pages and content that send them the most search traffic find out the exact keywords they’re ranking for, and which backlinks are helping them rank. From there you can replicate or improve on their strategies. If you’re not getting significant search traffic href tool also helps to find topics worth creating pages or content on you can easily see estimated search volume and gauge traffic potential with their keyword explorer tool. And if you Getting search traffic features like their top pages report to break down which of your pages are bringing the most traffic will then let you figure out how you can replicate that success across your entire website. We’ve got an article that talks about all the unique things that href can do as far as researching keywords, researching your competition, and just driving more traffic to your own site. Getting more conversions, more traffic is the way to go. The product is h refs, it’s a h ri f s.com. But we drop the ad and just say hrs, checkout, href COMM And we could not produce the show without them, we thank them for their support. Yeah, that is a radical idea. And then you just kind of switched on the light bulb for me, something I thought of is that private companies need to be thinking more about all these social media companies and news companies, all these people that have been scraping data from the general public without their knowledge. In many cases, companies need to think about that same thing with their customers. And it’s a whole different deal now because there’s a one to one relationship in their customer so you can actually explain as you go, like, Hey, here’s the data. We’re collecting. Here’s why we’re collecting because we can do these things better for you. It kind of gets away from this other model of like, well, you’re sharing pictures and cat videos, and you don’t realize that like all this stuff is being categorized on you and you all kinds of data is being scraped away. And we see more and more of that closing, should as customers, is that going to be a part of, you know, the customer relationship that, hey, you’re buying this product, but keep in mind that, you know, data exchange is a huge part of this.
Christopher Lochhead
I think data exchange is a massive part of it to a degree to a degree to which most of us don’t understand. Here’s a simple Aha, State Farm progressive and I think maybe a few others, but those for sure, because you see the ads, they’re advertising on TV right now. Driving insurance products, car insurance products that monitor how you drive and they give you a discount for being a good driver. Well, that business idea that business model wasn’t possible until very, very recently. And what you’re doing when you do that is you’re trading your data for a discount. Now, by the way, given the way I drive, this is a product I will never be interested in buying, because if they know how
Unknown Speaker
I get a raise,
Christopher Lochhead
I drive a Shelby Cobra Mustang john, and my rates are going up if they knew. But anyways, I digress. And so I think what we’re going to see is more of that, which is, if I give you my data I get you know, it’s what my friend Jay Larson calls to give to get what’s the gift to get? The other thing and this is, you know, I don’t know if you want to get political or not, I hope we get to a place in America where our data we own. And if a company is monitoring us in any way, shape or form, they have to tell us b we can opt out and see if they’re going to monetize that data. We need to understand it. So in the case of a State Farm, they’re giving us a discount for that data. I would like To see us get to a place that says we own our data. And I think i think i think there’s a chance we’ll get there over time.
John Wall
Yeah, okay, well, and we might as well go down that route as we’re recording here. It is super tuesday today. And so it’s just been an interesting one thing that’s surprised me is Mike Bloomberg just pouring so much money into this, you know, just basic ad spend, because my kids have come out of nowhere and saying, Mike gets it done. Who’s Mike? What’s, what’s my call about? And they don’t even know that booty gig. And you know, Elizabeth Warren, these people have been working for years and he’s just shown up on the scene and in the space of a month, made himself visible and available. Where are you hiding all this? What do you what are you seeing and what are you thinking about what’s going on with you know, the whole approach this
Christopher Lochhead
says you might expect I you know, and I’m sure you do as well, I I watched the election through a marketing lens, not just a political lens, you know, I have my political beliefs. I’m I’ve been a political junkie since I was a kid and sort of half because I care about our world I think and I I care about our world a lot. And I have my opinions like many of us do, but the other half for me is very much marketing oriented. So let me stick on that. Unless there is a dramatic marketing strategy change by the Democrats. Or unless there’s some very bizarre thing that happens, you know, I don’t, you know, we got to Coronavirus right now, if that were to get massively out of control, and people believe the Trump administration really eff that up, you know, are there outlier things that can happen that might affect the election? Yes, of course, there are. But all that to the side, john, current course and speed. My prediction, in part because of the Democrats, marketing stupidity, and in part because of the genius of the Trump administration’s marketing savvy. I think we’re going to have a two term Trump presidency and here’s why. Legendary marketers have a point of view, legendary marketers set an agenda, legendary marketers position themselves were my favorite expressions john, position yourself or be positioned. And most importantly, the greatest category designers, entrepreneurs and therefore marketers in the world want others to be compared to them, and then never them to be compared to others. That’s why the distinction between better versus different is so important. If I’m having a better conversation. I’m playing a comparison game. And the biggest idiots of this for decades is Pepsi. Here’s a simple example. Most Pepsi ad say Coke, right? Pepsi tastes better than coke. Pepsi tastes better than coke. Pepsi tastes better than coke. Pepsi tastes better than coke. What’s on your mind?
John Wall
Yeah, coke. Let’s go try coke.
Christopher Lochhead
Right. So let’s try this again. Pink unicorns, pink unicorns. JOHN, you can think about anything you want. Just don’t think about pink unicorns. We’re not we don’t want for more years to pink unicorns, no more pink unicorns. As a matter of fact, that pink unicorn in the White House tweets too much enough with a pink unicorns, no more pink unicorns. What are you thinking about? That’s Yeah,
John Wall
the subliminal is just the pink unicorns are there over and over again, you can’t get rid of it. That’s a you can’t extinguish it. So let’s
Christopher Lochhead
look at marketing principles. Trump is setting an agenda. Trump has a provocative and pull a point of view Make America Great Again, which he’s now modified to keep America great, right. And that’s been turned into an acronym. Of course, we all know magga right. Now let’s look at Hillary. Her slogan. Do you remember her slogan?
Unknown Speaker
I’m with her. That was head. I’m with her.
Christopher Lochhead
Now, what’s Mike slogan? Might you set it but yeah, Mike, we’ll get it done. Right. So here’s the mistake. legends market their point of view. legends are missionaries. They’re evangelists for something greater than themselves in a business context, we call that a category. Right? So the big insight is categories make brands, not the other way around. Smith Corona has a great brand. No one gives a shit. You know why?
John Wall
We’re not using typewriters for anything anymore. nobody
Christopher Lochhead
buys typewriters anymore. That category died. Categories make brands. The reason Google’s a legendary brand is because search is one of the most important things in our world. That’s what makes Google a legendary brand. Not that Google did any branding in any traditional sense. It’s one of the biggest mental f ups in the history of marketing people spend all this money on brand. Smith Corona has a great brand. Xerox has a great brand. Dell has a great brand. No one cares. And the reason is, their categories are irrelevant or dead. So that’s point A. When you don’t understand this, you market your product. You have a product conversation, because you think the best product wins. I’m with her the narrative with Hillary was she’s the most qualified person ever to run for the presidency. Let’s say that was true. Again, I’m not having this is in no way shape or form of political conversation. I’m talking about the marketing pieces of this. Let’s say that was a fact. Hillary had a better conversation. Trump has a different conversation predicated on a vision or a mission or in marketing terms, what we call a point of view. And we’re seeing it all over again today with Joe Biden. We’re seeing it all over again today with Mike Bloomberg. And all they talk about is we got to be Trump, we got to be Trump. We got to be Trump. Yeah. And they fallen into the same trap that honestly And marketers fall into which is hey, if the world could just see how faster better, cheaper, smaller, bigger, rounder, softer, harder my car budding you later is will when they’re playing a comparison game that is a reaction to the other side’s point of view. Translation. Every time they say we’re going to be Trump, no more Trump, no more Trump no more Trump. They’re doing the asinine thing that Pepsi does, when they say, tastes better than coke tastes better than coke tastes better than coke. And so my point is, unless the Democrats, whether it’s Bloomberg, or right now it’s looking like, you know, it may very well be Biden, unless they get their own agenda, unless they get their own mission. And they make it about that. Not. Categories are about customers. brands are about products and companies. That’s the AHA here and what marketers need to understand No one gives a shit about your brand. No one gives a shit about your service, they give a shit about them. They give a shit about their own problems. They give a shit about their own opportunities in life. And so Trump made magga resonate. And if you bought into his category point of view, then you bought into him. That point of view that he had was about the country, and therefore about the people in the country. You can think manga is great, you can think it’s terrible, whatever you want to think about manga. That’s your opinion. What I’m talking about is from a marketing perspective, he took a category point of view approach, which is about in this case, the country translation, the customer, and Hillary took a product point of view, which was about her, Bloomberg and Biden are making the exact same mistake. They’re making the conversation about Trump. It’s a reaction to him and so far, they Have an argument about their product. They don’t have an argument about the country that is to say, their customers.
John Wall
Yeah, I can totally see that. How about what do you think for a category for them? And this is obviously just speculation, but what should they be putting forth as their vision or, you know, what can they put out there? that’s compelling.
Christopher Lochhead
Here’s what I think they should do, and they’re not going to do it. Whoever the nominee is, if I were them, the slogan would be America, for everyone. Because what it does, is it takes Trump Trump is known as the quote, divider in chief. Right? And again, I’m not having a political conversation. I’m not trying to bring my views into it. But he has been divisive. We’re living at a time of diversity. We’re living at a time where millennials care about inclusion more than ever before. We’re living in the time of me too. We’re living in a time where the non white vote matters more than those White vote. We’re living at a time of massive and this is a big platform for the Democrats. economic disparity between the top and the bottom and the middle class is shrinking in the United States. And that is a real problem. Right? So those are the sorts of the democrats want health care for everybody. Right? And the republicans don’t. And so if they were smart, they would if I was Joe Biden, assuming he’s the nominee, or potentially Bloomberg, or I don’t know for who knows, whoever it ends up being, my slogan would be America for everyone. And the democrats position on healthcare and economic equality and the environment and so forth, could all fit under that banner. And you’d have to have this debate now this point of view argument around America for everyone and make America great. And you would attack him on ideas, and most importantly, put him on his heels. Are you Fight fan By any chance, john?
John Wall
Yeah, I’ve been known to take the pay per view now and then yeah,
Christopher Lochhead
you happen to watch the Tyson fury Deontay Wilder fight recently the second one. No, no, I think Tyson fury is the greatest modern boxer right now. And I think he’s just incredibly exciting. So they had this first fight. Two guys and the fight went the distance. And in the final round of the first fight, Wilder who’s known who’s the American fury is the the Brit Wilders known as having one of the most terrifying right hands in boxing today and maybe even in history. He hits fury in the final round, knocks him out. Wilder falls to the canvas, arms down, eyes roll back in his head. The fight was pretty much even to that point. And everybody thinks the fights over the ref starts counting them out. fury gets up finishes the round, most people say fury won the round and the fight gets called draw. So they just had the second fight. Now fury is known as a boxer, a technical boxer very elusive and how he moves but not necessarily a net knockout artist, Wilder almost all of his wins or by knockout. In the second fight, fury changes everything up. Instead of doing all the dancing and moving like he normally does, he just comes forward. He even said he was gonna do it in the pre fight, interviews and stuff. Anyway, for the first time in Deontay Wilder his career, he gets knocked out. Because fury is the first guy to just come forward and put them on his heels. And he’s never had to fight moving backwards before and he finally knocks him out. It was an incredible, incredible fight, and I hope but it sounds like there might be a trilogy fight. But here’s my point as it relates to marketing, and as it relates to the democrats right now, and it’s been true since the minute Trump declared his candidacy. He has been enabled to put the democrats on their heels. He’s the one coming forward. They’re constantly responding to his agenda. Whoever the Democratic nominee needs to be, he needs to fight like Tyson fury. They need to come forward they need to make Trump respond to their agenda. But frankly, I don’t think the democrats have the marketing Moxie to do it. We’ll see. But if they don’t, and and they’re responding to Trump, Allah pink, pink unicorns and coke, we’re going to get four more years of the Trump presidency.
John Wall
That’s excellent. Now, we will have to see how this plays out. It’s definitely gonna be an interesting year, we’ll see where everything goes and and follow it along. Or we could go on all day. There’s a ton of stuff and it’s always a thrill to catch up with you. I’ll have links in the show notes to as I said, past interviews, everything going on with lockout and marketing and the D episodes. You can get everything in the show notes. And of course, if you want to sign up for the marketing over coffee newsletter, we push all these links out to you so you don’t have to Worry about taking notes or get caught with your hands on your phone while you’re driving. Please just subscribe to the newsletter and you’ll save yourself that hassle. Christopher. Thanks for joining us today.
Christopher Lochhead
JOHN. I’m always stoked to be with you. And I can’t wait to have you on my marketing podcast, hopefully very soon.
John Wall
That sounds good. Yeah, we’ll get that going. But that’ll do it for this week. So until next week, enjoy the coffee.
Unknown Speaker
You’ve been listening to marketing over coffee. Christopher Penn blogs at Christopher s pen.com. Read more from john Jay wall at jw 51 fifty.com. The marketing over coffee theme song is called mellow g by funk masters. And you can find it at music le for meh vo or follow the link in our show notes.
John Wall
Oh my god, how’s it disaster today? All right. Thank God for editing
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In this Marketing Over Coffee:
Gini Dietrich of Spin Sucks talks PESO, marketing analytics, content scanning and more!
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Where Spin Sucks started and why didn’t they ever give up on it?
The Spin Sucks Academy
The PESO Model
6:19 MoC is brought to you by ahrefs – learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do!
Chris’ YAIA from this week on running data analysis against data exported from ahrefs
Starting with Owned
On to Social Curation Next
Using a Machine Learning Content Scanner
What’s the latest in paid?
Where does “old” PR fit into the new model?
Rolling out PESO at Syracuse
The two magic points of PESO
15:59 – 17:37 ExpressVPN Get 3 months free when you sign up at ExpressVPN.com/MOC
Where do you start with metrics?
Join us at madconNYC!! $5k package includes an hour with Chris
$500 half day (first 3 MoC fans can use code moc for half off!!)
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In this Marketing Over Coffee:
Learn about Smart Speakers, Facial Recognition, BS Cable Fees, and more!
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Google Weather Map looking stormy
Blocking to win the media scrape battle but losing the smart speaker war
Amazon and Google losing ground in the smart speaker war? Not exactly.
Buying via Text Message not working yet for WalMart – losing $15k/year/member
7:57 MoC is brought to you by ahrefs – learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do!
FB offsite data deleter Facebook $550M settlement over facial recognition
WP Engine local connect
As we mentioned Quora last time: New features, Advanced Match and Conversion Windows
Corona virus cancelling shows
16:08 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Google ends free WiFi at Indian rail stations, the competition has come down to meet the price
Chris cuts the cord
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In this Marketing Over Coffee:
Learn about Content as a Service to Your Customers
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Deluxe
Small Business Revolution on Hulu
Betting on content to stretch your spend 12X
6:38 MoC is brought to you by ahrefs – learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do!
How Ty Pennington got in the mix (previous interview with Ty)
Not advertising at prospects, but working with them
13:44 – 15:39 ExpressVPN Get 3 months free when you sign up at ExpressVPN.com/MOC
Getting up to 14X the ad spend
Transitioning a 100 year old brand from "the check company" to a marketing services provider
Off to Fredonia, NY
Feeding the entire content machine
Learn more at SmallBusinessRevolution.org
AmandaKBrinkman on Twitter and Instagram
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In this Marketing Over Coffee:
Learn about Lumpy Data, The Innovators Dilemma, Lucifer and more!
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Superb Owl Ads – Smaht Pahk! Groundhog Day and Wal-Mart
On lumpy political data
Jumpshot out of business
6:36 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Google’s YouTube data studio dashboard – also check out Chris’ Webinar – Google Data Studio Master Class “Best Time to Post”
Remembering Clayton Christensen, his book: The Innovator’s Dilemma
Kelsey asked about Quora Ads
13:21 MoC is brought to you by ahrefs – learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do!
Disney+ 28.6M in first 3 months
John Blue asks: Has CCPA affected any Google Analytics reports we use?
Chris at Agorapulse Social Summit
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In this Marketing Over Coffee:
Learn about Simon’s Newest Book!
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Past interviews: Start With Why, Leaders Eat Last, Together Is Better
The autobiographical journey
Losing Your Passion
Having trust betrayed
The Game of Business is Infinite
Why cause driven is not the same as corporate social responsibility
9:51 – 11:51 ExpressVPN Get 3 months free when you sign up at ExpressVPN.com/MOC
What skills does the CEO need? It’s time for the Chief Vision Officer (CVO)
17:36 MoC is brought to you by ahrefs – learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do!
How to use ahrefs
Learning about teammates from Navy Seals
Ethical Fading and Euphemisms
Alan Mullaly dealing with transparency at Ford
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