The Right Book Company Podcast: Recent Episodes
Sue Richardson
Write the RIGHT book. Publish it in the RIGHT way. Reach the RIGHT readers.In this Right Book Company Radio Production Sue Richardson, publisher of The Authority Guides and director of SRA Books and The Right Book Company talks to Dave Harries of CommunicateTV about why every business owner should consider writing and publishing a book to help them grow their business.
In the last podcast of the current series, we're continuing our look at the Six Ps of Successful Book Marketing.From proposal to publication and beyond, The Six Ps of Successful Book Marketing has been specially created to walk you through every aspect of marketing your book so you can plan, prepare and tick every box like an expert.
In this episode, Paul East talks to Sue and Dave about the second three 'Ps' in the successful book marketing formula: Profile, Promotion and Planning.
We've invited back book marketing expert, Paul East to discuss the Six Ps of Successful Book Marketing.
From proposal to publication and beyond, The Six Ps of Successful Book Marketing has been specially created to walk you through every aspect of marketing your book so you can plan, prepare and tick every box like an expert.
In this episode, Paul and Sue talk about the first three 'Ps': Positioning, People and Platform and how they can help you make the most of your marketing.
In this Episode, Sue and Dave discuss some of the specific outcomes and benefits that publishing a book can bring to a business.
Discover how a book will cement your expertise and authority, give your business lasting credibility and integrity, hone your uniqueness and individuality and help you boost your bottom line.
As a business-building tool, a showcase for what you do, and a marketing device that will help you extend your reach into new markets and find new customers, a book is powerful - find out how and why in this podcast.
In this episode we look at the different roles in publishing, who does what, how each will help you produce a product you can be proud of and what an author can expect during the process of writing, publishing and promoting a book.
Plus, we explain why every writer needs a professional team behind them to make sure their book does the best job possible.
In Episode 8 we welcome back book marketing expert Paul East to discuss the key book marketing approaches you need to nail right from the start. Paul takes us through the importance of positioning, understanding the audience and potential readership for your book, your own author platform and network, why you really need a strong and compelling online and social presence, the various routes to market and why Amazon is more important to the success of your book than you might think.
In this episode we welcome Sonja Jefferson and Sharon Tanton to discuss how they came to co-author the bestselling book, Valuable Content Marketing, that would go on to help them rapidly establish their expertise, build a leading business and open exciting new opportunities for them. Discover how writing with someone else can deliver more value to readers, bring more depth to the book, allow you to pool resources, share the costs and provide the support and motivation you need to reach your writing goals.
In this episode, we're joined by book marketing expert Paul East to discuss how to approach finding the right readers for your book and when you need to start looking. Discover the best time to start your marketing, why your platform and network will be vital to your book's success, the key marketing tasks you really need to nail and why a successful book for your business is about so much more than just being a number one bestseller on Amazon.
Join entrepreneur and author Bryony Thomas in an engaging interview as she tells us about her author journey and how she used her award-winning book to grow her reputation as one of the UK's foremost marketing experts, build her business, and establish the credibility and authority of her unique marketing process. If you've ever wondered if a book will really benefit your business, Bryony's experience is proof that it does.
You've had the idea for a book, you know why you're doing it and you know who you're doing it for. But how do you get started and how do you get published? Sue Richardson talks you through the different ways you can get the words out of your head, onto the page and into the hands of your readers. Discover how to find a publishing model that's right for you, all about publisher proposals; and how to keep feeling motivated and moving forward.
In episode 3 of the podcast, Sue and Dave discuss how to begin making your book idea into a reality and the questions you need to ask and answer to get your project off the ground. Learn about the different types of book; discover the hidden tax on eBooks; understand the big advantages and added kudos of printed books and hear how getting under the skin of WHAT you want to publish and what it will look like, will help you create a more viable, useful and relevant end product.
In episode 2 of The Right Book Company podcast, we examine why it’s so important to think about WHO you’re writing your book for, who’s going to read your book and why they’ll want to – before you even begin writing! Discover reader personas; how to use your knowledge of your business to identify your target market; and how taking time to get the ‘who’ question right, right from the start, will help you craft a better, more authentic and much more successful book.
Join Sue Richardson as she takes a fascinating delve into why entrepreneurs, experts and business owners want to become published authors. Discover the power of purpose and passion; how the process of writing a book can bring much-needed clarity and focus to your business; and how the publishing right book can rapidly establish and assert your authority, expertise and the credibility and integrity of your business.