The Localization Podcast

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Explore the art and science of internationalization with Beat Stauber, where cultural nuances meet coding precision. Uncover how this intricate process shapes the global reach of software, blending innovation with the essential human touch.Welcome to this episode of The Localization Podcast where you’ll learn about:

How Beat transitioned from QA to internationalization
What exactly is internationalization
The relationship between localization and internationalization
Why investing in internationalization is crucial
When to start thinking about internationalization
Internationalization in the agile model
Why smaller LSPs need someone technical

This is episode 57 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Beat Stauber from Vistatec / Nike.

If you want to see our beautiful talking heads, head to Youtube: https://youtu.be/h65zm_gWm4s

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Unlock the mysteries of game localization testing. Dive deep with Maria Lee from Terra Localizations as she unravels her journey from a passionate gamer to an expert LQA specialist, mainly focusing on video games.Welcome to this episode of The Localization Podcast where you’ll gain insights on:

The integral role of an LQA specialist in ensuring game quality
The specific builds used in the testing process and their importance
How test cases are chosen for maximum efficacy
A closer look at what exactly test cases are and their significance
The multifaceted challenges faced when localizing games
Getting a glimpse into a typical day for someone in Maria's role
Why to start your argument with... penis?!

This is episode 56 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Maria Lee from Terra Localizations.

If you want to see our beautiful talking heads, head to Youtube: https://youtu.be/HmXRl3AMeks

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Curious about the path to building a thriving translation company? Dive into the backstage narrative of Tradulingua in this interview with its co-founder, Patrick Martinez.Welcome to a new episode of our series "How I Started", where we focus on founders of different localization businesses.In this episode, learn from Patrick about:

The link between music and languages
How to achieve excellent service
Why smaller LSPs win over big LSPs
How to recover from reputation damage
Culture at Tradulingua

If you want to see our beautiful talking heads, head to YouTube: https://youtu.be/pZ9AAeL7ZH4

Thanks for listening!

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Dive deep into the unique world of what3words and their approach to localization in this captivating interview with Jamie Brown.

Welcome to this episode of The Localization Podcast where you’ll learn about the following:

How to nail any presentation
What makes what3words a global language game-changer
Techniques and factors for adapting new languages in what3words
The role and influence of a Chief Language Services Officer
Marrying data with emotion in localization decisions
How technology shapes modern language use and evolution
Terrified of people... drinking champagne?!

This is episode 55 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Jamie Brown.

If you want to see our beautiful talking heads, head to Youtube: https://youtu.be/zByrZvTYTqg

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Ever wondered what it takes to launch a successful translation company? Learn the behind-the-scenes story of Ampere Translations in this interview with its founder - Paola Manca.

Welcome to a new episode of our series "How I Started", where we will focus on founders of different localization businesses.

In this episode, Paola unravels her journey:

Growing up in Sardinia and how curiosity led her beyond island borders
Learning English and nurturing a drive to study
The transition from being a translator to an entrepreneur
The risks and challenges faced when starting a company
Why the name 'Ampere Translations' was chosen
The importance of having a marketing person from the early stages
Balancing long-term and short-term business goals

If you want to see our beautiful talking heads, head to Youtube: https://youtu.be/tSGbf-9lW7U

Thanks for listening!

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What is operations management all about? We talked to Yann Le Boulch about the intricacies of managing ops in localization.

Welcome to this episode of The Localization Podcast where you’ll learn about the following:

What is operations management
Pressure on pricing and lower rates
When to promote VS when to hire
AI in ops management
Leadership & trust
How to manage difficult people

This is episode 54 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Yann Le Boulch.

If you want to see our beautiful talking heads, head to Youtube: https://youtu.be/Cuc_iWyMrek

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LexiQA currently supports 150 locales. They started with four. What was the journey from 4 to 150 locales? Find out in this interview with 2 out of 3 co-founders of LexiQA - Yannis Evangelou and Vassilis Korkas.

Welcome to a new episode of our series "How I Started", where we will focus on founders of different localization businesses.

In this episode, join us as Vassilis and Yannis share about:

The idea behind lexiQA
Growing up in Greece, teaching at a Uni, their shared principles
Why linguists like working with them
How to be more responsible with your startup
Why buyers develop their own platforms

If you want to see our beautiful talking heads, head to Youtube: https://youtu.be/QW08zapAk4w

Thanks for listening!

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Do you hesitate before hitting Apply for localization jobs? Wondering if you're good enough? 😓 Our 6 hiring managers - Beat, Camila, Ilan, Olga, Senem, and Vera - will clarify whether you need to tick every box in the job requirement list or not.In this episode, we delve into the insights and practical tips about job requirements shared by our panel of hiring managers from both buyer and vendor sides of the localization world.

Watch this on YouTube: https://youtu.be/YeA9qGlYIJg

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Unlock the full potential of your SEO translation services. Teresa from TAGS - Language Solutions teaches us that leaving your 9 to 5 job and becoming a successful freelancer is possible.

Welcome to this episode of The Localization Podcast where you’ll learn about the following:

What is SEO translation
How to use keywords
The best tools for SEO localization
How to niche down from general translation to SEO translation
Balancing translations for humans and machines
How to lose clients the smart way
Getting traumatized… by a ponies?!

This is episode 53 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Teresa Sousa from TAGS.

If you want to see our beautiful talking heads, head to Youtube: https://youtu.be/ASKSx-ZhcaM

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Are you ready to kickstart your localization career? 🌟 Get tips from 6 hiring managers - Beat, Camila, Ilan, Olga, Senem, and Vera - and boost your chances of landing your first job in the industry!In this episode, we delve into the insights and practical tips shared by our panel of hiring managers from both buyer and vendor sides of the localization world.

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Business is important, but remember that it is not the only thing in life! With this mindset, Cyle found the balance he wanted between work, family, and friendship. Learn about the journey and life experiences of Cyle Adair, founder of Transcend Translation. Welcome to a new episode of our series "How I Started", where we will focus on founders of different localization businesses.In this episode, join us as Cyle shares:

His experiences growing up in multiple cultures and the understanding he gained
The approach to building deep, lasting connections with others
Lessons from his time in Argentina and serving in the army
His transition from banking to the translation business
The key trait he values in new employees at Transcend Translation
Tips for helping people feel comfortable around you
How to handle and learn from mistakes

If you want to see our beautiful talking heads, head to Youtube: https://youtu.be/zV8m3_wOrf8

Thanks for listening!

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How far do you want to take your business? Kobalt has already achieved success, and now they seek to be among the top five companies in their market. Learn the story behind this Spain-based LSP in this interview with its founder — Ricard Sierra.

Welcome to a new episode of our series "How I Started", where we will focus on founders of different localization businesses.

In this episode, Ricard tells us his story:

Experiences growing up
How Kobalt was started
Why is it better to stay freelance as a translator
The importance of owning technology as an LSP
The power of LinkedIn
Advice for new localization entrepreneurs
Why localization is important

🔴 If you want to see how we look like, watch this episode on our YouTube channel: https://youtu.be/OVGw6qntpDM

👨‍🎓👩‍🎓 Learn localization with our online courses ➡️ https://LocalizationAcademy.com

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Localization testing gives companies the ability to correctly adjust their products to the regions they are aimed at, but not enough businesses give it the value that it deserves. Let's take a look into localization testing with Nicolas Gerard from Symbio.

Welcome to this episode of The Localization Podcast where you’ll learn about the following:

What is localization testing
How to become a tester
The purpose of manual testing
Tools used by testers
The process of testing vs customers' expectations
The value of localization testing for businesses
Financially irresponsible because of… toys?

This is episode 52 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Nicolas Gerard from Symbio.

If you want to see our beautiful talking heads, head to Youtube: https://www.youtube.com/watch?v=lbvk-mCAGr4

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Does “Fake it till you make it” work? It certainly did for Creative Words. Learn the story behind the successful Italian LSP in this interview with its founder — Diego Cresceri.

Welcome to our new series called Voices of Localization, where we will focus on founders of different localization businesses.

In this episode, Diego tells us his story:

How Diego grew up, his experiences and the first localization job he had
Transition from translator to entrepreneur
How Creative Words was started
Why he focuses on Italian localization
Creative Words ethics and culture
Views on social media as a key to success

🔴 If you want to see how we look like, watch this episode on our YouTube channel: https://www.youtube.com/watch?v=FZhlQ4PVesU

👨‍🎓👩‍🎓 Learn localization with our online courses ➡️ https://LocalizationAcademy.com

Thank you for listening and enjoy! :)

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Hi, frens! Here's another solo episode of Localization News where I practice my reading skills.

The articles covered in this one:

How to Localize Emails: Run Multilingual Email Campaigns
Everything You Need to Know About Translation Keys
How to Translate Infographics and Why is it Important?

Sources:

Crowdin blog - https://blog.crowdin.com/2022/08/18/how-to-localize-emails/
OneSky blog - https://www.oneskyapp.com/blog/translation-keys/
Mars Translation blog - https://www.marstranslation.com/blog/how-to-translate-infographics

Thank you for listening and enjoy :)

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Hi, frens! Here's another solo episode of Localization News where I practice my reading skills.

The articles covered in this one:

The Complete Guide To E-commerce Localization (2022)
The Grind of Localizing Taglines & Slogans
Localization: What’s included in the cost?

Sources:

Ampere Translations blog - https://www.amperetranslations.com/blog/ecommerce-localization-guide-2022/
Pange Global blog - https://www.pangea.global/blog/2022/08/02/the-grind-of-localizing-taglines-slogans/
Inlingo blog - https://blog.inlingogames.com/2022/07/14/localization-whats-included-in-the-cost/

Thank you for listening and enjoy :)

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Hi, frens! Here's another solo episode of Localization News where I practice my reading skills.

The articles covered in this one:

The Difference Between Translation Vs Transliteration
Why a Cloud-Based Translation Management System is Better
5 Ways to Use Inclusive Language in IT and Software Localization

Sources:

Tomedes blog - https://www.tomedes.com/translator-hub/translation-vs-transliteration
Transifex blog - https://www.transifex.com/blog/2022/cloud-based-translation-management-system/
Localazy blog - https://localazy.com/blog/5-ways-to-use-inclusive-language-in-it-and-software-localization

Thank you for listening and enjoy :)

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Hello, frens! Here's another solo episode of Localization News where I practice my reading skills.

The articles covered in this one:

Are Translation APIs & Connectors Right Choice For Your Business?
How to Manage Text Expansion and Contraction in Translation

Sources:

Milestone Localization - https://www.milestoneloc.com/are-translation-apis-connectors/
Toppan Digital Language blog - https://toppandigital.com/translation-blog/how-to-manage-text-expansion-and-contraction-in-translation/

Thank you for listening and enjoy :)

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Hello, frens! I'm back with another solo episode of Localization News where I practice my reading skills.

The articles covered in this one:

The Future of Blockchain in the Localization Industry
Types of Translation Strategies, Methods and Techniques
5 tips to help you localize your WordPress website quickly and easily

Sources:

Globalization Partners International - https://www.globalizationpartners.com/2022/05/12/the-future-of-blockchain-in-the-localization-industry/
Bureau Works blog - https://www.bureauworks.com/blog/types-of-translation-strategies-methods-and-techniques/
Smartcat blog - https://www.smartcat.com/blog/wp-website-localization-tips/

Thank you for listening and enjoy :)

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Hi all! This is a low-key solo episode of Localization News because I just felt like recording something.

The articles covered in this one:

Machine vs. Human translation: when to use which for legal translation
Is 'free' machine translation worth the risk?
Canadian french vs. French: 7 important differences you need to know

Sources:

Welocalize blog - https://www.welocalize.com/machine-vs-human-translation-when-to-use-which-for-legal-translation/
Cyracom blog - https://blog.cyracom.com/ciiblog/challenges-with-machine-translation
United Language Group - https://www.unitedlanguagegroup.com/blog/canadian-french-vs-french

Thank you for listening and enjoy :)

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What’s so cool about automated testing and why it should be part of every development? And how is it related to localization? Learn the basics of automated testing in this interview with Michal Trúnek from Lokalise.

Welcome to this episode of The Localization Podcast where you’ll learn about:

How to automate localization testing
When to automate your QA
Differences between manual vs automated testing
Why must QA collaborate well with everyone?
Best tools to start with for QA automation
How to start in QA
Automation vs automatization
What’s the difference between QA and testing
Bathing with ice packs… in Malta?!

This is episode 51 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Michal Trúnek from Lokalise.

If you want to see our beautiful talking heads, head to Youtube: https://youtu.be/MMIRsCSJFhM

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Building client relationships starts with delivering projects on time. But the value we deliver as localization professionals goes far beyond that. Find out how to go further in this interview with Annemarie Rutz from Milengo.

Welcome to this episode of The Localization Podcast where you’ll learn about:

Why PMs should try other roles
How to build trust in localization business
Why being a vendor is not enough
How to prioritize and align your team
The one thing that junior employees need to learn
How to build personal relationships over emails
Asking clients for their... age?!

This is episode 50 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Annemarie Rutz from Milengo.

If you want to see our beautiful talking heads, head to Youtube: https://youtu.be/jLgwJvL11ys

Thank you for listening and enjoy :)

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Healthy relationships at the workplace will make work enjoyable, make teams highly productive and help you advance your career! So, how do you build and maintain flourishing relationships? Find out in this interview with Stephanie Cardwell.

Welcome to this episode of The Localization Podcast where you’ll learn about:

Building relationships at new workplace
Why is company culture so important for relationships
How to build trust at workplace
How to communicate with a diverse group
How do leaders manage relationships
Making friends at work: yay or nay
Is building successful relationship for all
Dance party with... cats?!

This is episode 49 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Stephanie Cardwell.

If you want to see our beautiful talking heads, head to Youtube: https://youtu.be/m9Yev0HuAmY

Thank you for listening and enjoy :)

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How to do marketing in localization? How important is it to choose the right marketing and sales strategy for localization? Find out in this interview with Hila Shitrit Nissim from BLEND.

Welcome to this episode of The Localization Podcast where you’ll learn about:

What is the difference between marketing and sales
What does a brand mean
How to plan a budget for brand building without ROI
Why is content important for localization
What is marketing within the localization industry like
Where should small LSPs start their marketing from
How to build a personal brand
What makes BLEND stand out among the competition

This is episode 48 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Hila Shitrit Nissim.

If you want to see our beautiful talking heads, head to Youtube: https://youtu.be/3EIgAAbWPlk

Thank you for listening and enjoy :)

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How important is it to choose the right vendors for your business? What factors come into play when building your vendor management strategy? Find out in this interview with Ahmed Elmiligy from WORDS Language Solutions.

Welcome to this episode of The Localization Podcast where you’ll learn about:

How to build a vendor management strategy
Balancing quality vs price when choosing vendors
Key considerations when choosing between freelancers and agencies
What to look for in vendors
Monitoring and developing vendor performance
How to impress your clients as a vendor

This is episode 47 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Ahmed Elmiligy.

If you want to see our beautiful talking heads, head to Youtube: https://youtu.be/o_0W0ddl3oI

Thank you for listening and enjoy :)

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How is a good localization program built? Find out in this interview with Camila Pedraza from Skillshare.

Welcome to this episode of The Localization Podcast where you’ll learn about:

How company culture shapes your localization program
Tips on finding out if a company has a culture of growth & innovation
What makes a localization program good… or bad
How to NOT pitch to Localization Managers
B2B vs B2C KPIs
How to catch attention on LinkedIn
72 hours learning about… bees?!

This is episode 46 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Camila Pedraza.

If you want to see our beautiful talking heads, head to Youtube: https://youtu.be/SyRREfDT_GM

Thank you for listening and enjoy :)

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How does Bumble do app localization differently from other companies? Find out in this interview with Alex Timin from Bumble.

In this episode you’ll learn about:

Benefits of using internal tools vs commercial tools
How new features are introduced to the app
JIRA’s role in the L10N process of Bumble
What is CTP (Collaborative Translation Platform)
The benefits of using A/B Testing for translation
How translation updates are deployed
What is Elastic Search and why it’s important for TM
Why are Google Sheets...evil?!

This is episode 45 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Alex Timin.

If you want to see our beautiful talking heads, head to Youtube: https://youtu.be/lFXzivbLEgw

Thank you for listening and enjoy :)

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A not-so-quick message from me on the state of TLP and how I feel about it.

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How does an international growth localization consultant help companies achieve their goal of growing in the Asia Pacific? Find out in this interview with Min Tan from Google.

In this episode you’ll learn about:

The role of an International Growth Localization Consultant
What localization means for clients
Where to find inspiration and new knowledge as a consultant
What makes a good consultant
The differences between APAC and US companies
Where to grow as a consultant
How to self-reflect
Becoming a consultant because of... podcast?!

This is episode 44 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Min Tan.

If you want to see our beautiful talking heads, head to Youtube: https://youtu.be/UQ2wOGeHbBE

Thank you for listening and enjoy :)

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In part 2 of our interview with Raffaele Pascale, we got a bit more personal and talked about his role as an LGBTQ+ Ambassador and his personal biases. We also talked about what aspects of the localization industry can be improved.

If you want to see our beautiful talking heads, head to Youtube: https://youtu.be/OFobc4bbkhA

Thank you for listening and enjoy :)

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What is data collection? And how is it used in localization? Find out in this interview with Raffaele Pascale - the NLP Localization Program Manager at Venga Global.

Welcome to part 1 of our interview where you’ll learn about:

General process for data collection projects
Why companies need data collection
How to transition from localization to data collection
Who are computational linguists
How to find the right people for data collection projects
Data collection tools
How to be inclusive with AI
Translating without context... on purpose?!

This is episode 43 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Raffaele Pascale.

If you want to see our beautiful talking heads, head to Youtube: https://youtu.be/HofNVyzw0xU

Thank you for listening and enjoy :)

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In part 2 of our interview with Zachary Haitkin, we talked about finding your Ikigai and transforming that passion to purpose.

We also got a bit more personal and talked about a day in the life of a Netflix Localization Project Manager, the importance of relationships, using machine translation in creative content, and how NOT to sell on LinkedIn.

If you want to see our beautiful talking heads, head to Youtube: https://youtu.be/tlmXZEow8ss

Thank you for listening and enjoy :)

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How do you incorporate data-driven decision making in localization? Find out in this interview with Zachary Haitkin - the Localization Project Manager at Netflix.

I got to talk with Zachary about his journey from being a bartender and driver to localization manager! Welcome to part 1 of our interview where you’ll learn:

How to convince your managers to localize
Understanding the user you're localizing for
How to find out user's language preference
Why is localization key to growth
How to test the impact of a new language
What localization data to gather
How to integrate your vendors

This is episode 42 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Zachary Haitkin.

If you want to see our beautiful talking heads, head to Youtube: https://youtu.be/X-FjcmhKbI8

Thank you for listening and enjoy :)

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In part 2 of our interview with Senem Konuklu, we discussed how we have the power to create the shift towards ethical buying in the localization industry.

We also got a bit more personal and talked about water-cooler chats, storytelling being trendy, and pushing people outside of their comfort zones.

If you want to see our beautiful talking heads, head to Youtube: https://youtu.be/zldZX9rH3K0

Thank you for listening and enjoy :)

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What is stakeholder management all about? Find out in this interview with Senem Konuklu - the Localization Manager at Sony.

Whether you're a localization project manager, account manager, or any other manager, you can learn something from Senem:

Who are stakeholders
How to manage expectations
Prioritizing stakeholders
The difference between partners and stakeholders
Meetings vs reports
Do you have to go to fancy dinners?
Stakeholder management plan
How to get the hot girl.... at LocWorld?!

This is episode 41 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Senem Konuklu.

If you want to see our beautiful talking heads, head to YouTube https://youtu.be/Vx59wwZDOqE

Thank you for listening and enjoy :)

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In this episode, you'll get to meet Dave Ruane - Digital Content & Partnership Manager at XTM International. This is part 2 of our interview where things got a bit more personal.

We talked about public speaking as an introvert, getting outside of your comfort zone, learning agility, making exciting content, leading vs managing.

If you want to see our beautiful talking heads, head to YouTube https://youtu.be/m6jSwi0P4PI

Thank you for listening and enjoy :)

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Innovation in localization? Check. Did you know we have the PIC - Process Innovation Challenge? Dave Ruane will tell you about the contest inspired by Dragon's Den / Shark Tank.

Welcome to part 1 of our interview where you'll learn about:

What's Process Innovation Challenge (PIC)
Why you should participate in this contest
Tips to pitch your innovations more effectively
Can anyone be an innovator?
The one thing missing in most presentations
How to foster a culture of innovation in your company
Innovate like.... a rat?!

This is episode 40 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Dave Ruane.

If you want to see our beautiful talking heads, head to YouTube https://youtu.be/cCSuO1JPH4c

Thank you for listening and enjoy :)

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Are you craving some ASMR from the industry? ✅ How about a music quiz? ✅

I got it all, baby! Please enjoy my first ASMR whisper recording. (Yes, it's April Fools)

⏱ Timestamps:

01:34 - Top 10 largest LSPs in localization (by Nimdzi)

08:57 - Top 10 largest boutique LSPs (by Slator)

14:16 - Upcoming LocLunches in April

18:20 - Memsource API error codes

24:07 - Lokalise iOS SDK

Sources:

https://www.nimdzi.com/nimdzi-100-top-lsp/
https://slator.com/language-service-provider-index/the-slator-2021-language-service-provider-index/
https://loclunch.net
https://help.memsource.com/hc/en-us/articles/360014376860-API-Error-Codes
https://docs.lokalise.com/en/articles/1400656-lokalise-ios-sdk

If you want to see my talking head (hidden behind a mic), head to YouTube https://youtu.be/CWlugsouI7k

Thank you for listening and enjoy :)

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In this episode, you'll get to meet Yago Sagrado - the Communications Manager at Keywords Studios. This is part 2 of our interview where things got a bit more personal.

We talked about World of Warcraft, people who are not gamers, the problems of vertical organizations, recognitions, personalities.

If you want to see our beautiful talking heads, head to YouTube https://youtu.be/IFjurD0h3WI

Thank you for listening and enjoy :)

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How do you localize the audio in games? Yago Sagrado from Keywords Studios is here to guide you through the process of audio localization from start to finish.

I got to talk about video games again. Yay! Welcome to part 1 of our interview where you'll learn:

The best way to get into the game industry
Why it's good to know multiple disciplines
What exactly is part of audio localization
How to localize songs
Why are day one patches so huge
How casting works in game localization
What is adaptation
4 actors in the booth... drunk?!

This is episode 39 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Yago Sagrado García.

If you want to see our beautiful talking heads, head to YouTube https://youtu.be/GsN6gyLXiGc

Thank you for listening and enjoy :)

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In this episode, you'll get to meet Jan Hinrichs - the founder & CEO of Beluga and LocLunch. This is part 2 of our interview where things got a bit more personal.

We talked about sailing, entrepreneurship, competition, annoying LSPs, corporations.

If you want to see our beautiful talking heads, head to YouTube https://youtu.be/8bSpyoZv6zk

Thank you for listening and enjoy :)

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Have you noticed a lot of salad bowls on LinkedIn recently? That's probably LocLunch. What exactly is it? If you're a newbie like me, learn more about the community in this episode.

I got to talk to Jan Hinrichs, the founder of LocLunch. We split the 2.5-hour long interview into 2 parts, in this one you can learn the following:

How LocLunch started
What makes a good ambassador
How to get rid of a bad ambassador 😁
The key to growing communities
What happened to LocBurgers
Is LocLunch for introverts
How to "Change your life with LocLunch"
The future of LocLunch

This is episode 38 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Jan Hinrichs.

If you want to see our beautiful talking heads, head to YouTube https://youtu.be/lwZyLdT7kxc

Thank you for listening and enjoy :)

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Javi Diaz has become one of the most popular influencers in the localization industry. He created the role of a Global Brand Champion and in this episode, you'll learn how to become one.

Javi is a proud millennial. He represents a new take on sales, marketing, and building relationships. Listen to our casual interview and find out:

The origins of Global Brand Champion
A new take on the sales process
Why are quotas your biggest enemy
How to use LinkedIn to stand out
Does personality matter
How to develop your EQ
Dealing with rejection
Learn to... pick up girls?!

This is episode 37 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Javier Díaz Fernández-Carvajal.

If you want to see our beautiful talking heads, head to YouTube https://youtu.be/_IaZFgsa5SU

Thank you for listening and enjoy :)

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This episode will introduce you to the world of BiDi localization and all its challenges. Gilad Almosnino worked at Microsoft for 20 years and he's here to challenge the status quo.

In this interview, you can learn about Gilad's mission to improve the standards for BiDi users. But we have a lot more for you:

▪ Why you need a robust and inclusive design

▪ The problems of mirroring UI

▪ Going against the rules to make Windows better

▪ Why MS, Google, FB, and Apple gave up BiDi users

▪ What's wrong with Unicode's BiDi algorithm

▪ Why customers don't have the power to change things

▪ Human Design System

▪ How to... bribe people?!

This is episode 36 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Gilad Almosnino.

If you want to see our beautiful talking heads, head to YouTube https://youtu.be/K3R6W20s29M

Thank you for listening and enjoy :)

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Localization News is here to talk about: What is a (TMS) Translation Management System • Still a Hassle for Translation Project Managers, But OCR Is Improving.

This is the "tech edition" of our show and these guys don't even need articles. Oksana and Beat ended up brainstorming on the ideal TMS and how we can efficiently convert books into digital. Wow! PS: Oksana will fix her camera next time ^^

Localization News was brought to you by Oksana Tkach (Metamova), Beat Stabuer (Globalme), and me (Andrej Zito). Casual and authentic chat about what's going on in our industry.

Sources:

Mars Translation blog - https://www.marstranslation.com/blog/what-is-a-tms-translation-management-system
Slator - https://slator.com/technology/still-a-hassle-for-translation-project-managers-but-ocr-is-improving/

Thank you for listening and enjoy :)

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This is one of the most practical interviews on localization project management. I got a chance to speak with Gaya Saghatelyan on the intricacies of managing projects at Hubspot.

We talked about the big AND the small picture of project management. You have to understand both if you want to be relevant in the future. We invite you to learn about:

▪ Hubspot localization program

▪ What's a "flywheel" and how does localization fit in

▪ Scheduling, WBS, and budgets

▪ What's the biggest contribution you can bring in

▪ How to manage relationships as a PM

▪ Planning vs improvisation

▪ The benefits of JIRA

▪ Why you need to overcommunicate

▪ Overwhelmed by... El Diablo?!

This is episode 35 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Gaya Saghatelyan.

If you want to see our beautiful talking heads, head to YouTube https://youtu.be/YLpUiBOMiuM

Thank you for listening and enjoy :)

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Localization News is here to report on: How to select a good localization service provider • Why we should be referring to localization as "multi-market" • COVID is the greatest translation challenge... ever!

This episode gave birth to Multi-Market Avengers. We shall save the world through the power of translation.

Localization news was brought to you by Vera Richards (Akorbi), Ilan Bloch (Baguette), and me (Andrej Zito). Casual and authentic chat about what's going on in our industry.

Sources:

born to be global - https://borntobeglobal.com/2020/08/13/why-we-need-to-talk-about-multi-market/
WIRED - https://www.wired.com/story/covid-language-translation-problem/amp

Thank you for listening and enjoy :)

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SBT Localization is on a mission to save the Ukrainian language. This group of volunteers got into game localization to promote their language in games. And they're hoping to create a market for Ukrainian localization.

I spoke with Tetiana Cherednychok from SBT Localization. In this video, you'll find out:

▪ Why SBT Localization started with games

▪ Finding opportunities for localization

▪ How to recruit more volunteers

▪ Is translation a valid career in Ukraine

▪ Interacting with the community

▪ Why email notifications ruin your day

▪ Obsessed with... dark elves?!

This is episode 34 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Tetiana Cherednychok.

If you want to see our beautiful talking heads, head to YouTube https://youtu.be/E59k7Q4MGu4

Thank you for listening and enjoy :)

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"You want the quality to be evaluated from the look and feel of it, not a score of 1 to 10". I thought this was a fresh approach to quality management. But how exactly does it work?

I went straight to the source - Sankeshwari Deo manages the linguistic quality at Autodesk. In this interview you'll learn:

▪ How to analyze the quality feedback

▪ First steps for setting up a quality program

▪ Dealing with country offices

▪ How to do RCA on quality issues

▪ Does self-certification work

▪ Quality of creative translations vs MT

▪ Translating 20k... in a day?!

This is episode 33 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Sankeshwari Deo.

If you want to see our beautiful talking heads, head to YouTube https://youtu.be/C8P6kNREW0w

Thank you for listening and enjoy :)

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Localization News is here to report on: Why are some MT engines sexist • A recent translation mistake from IKEA... or was it a mistake? • How culture and context matter for translation.

We also talked about the DTP process, swear words, and personalities. Totally in the context of localization :)

Localization news was brought to you by Vera Richards (Akorbi), Ilan Bloch (Baguette), and me (Andrej Zito). Casual and authentic chat with little to no editing.

Sources:

The Conversation - https://theconversation.com/amp/ai-could-be-a-force-for-good-but-were-currently-heading-for-a-darker-future-124941
AdWeek - https://www-adweek-com.cdn.ampproject.org/c/s/www.adweek.com/retail/did-ikea-just-make-a-huge-translation-error-or-a-hilariously-clever-ad/amp/
Slator - https://slator.com/academia/new-research-do-translation-equivalents-really-mean-the-same-thing/

Thank you for listening and enjoy :)

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Working as an in-house localization consultant is rather unusual. Hüseyin Mergan created this position for himself at Sony. What is localization consulting about?

You can learn that in this interview with Hüseyin, a man of curiosity. Are you curious about what else we discussed?

▪ What does a localization consultant do

▪ How can you optimize processes

▪ How to do a proper Root Cause Analysis

▪ What can Lean Six Sigma do for localization

▪ What is RPA?

▪ Basics of the Pomodoro technique

▪ Robots optimizing... marriage?!

This is episode 32 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Hüseyin Mergan.

If you want to see our beautiful talking heads, head to YouTube https://youtu.be/4r8sFNptwgw

Thank you for listening and enjoy :)

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This is the journey of David Čaněk and Memsource. Founded in 2010, the company recently sold a majority stake to a private equity firm. What will be the future of Memsource?

Find out in this interview with David, the CEO of Memsource. We also talked about:

▪ What does "Memsource" even mean

▪ Why the company invests into AI innovations

▪ The future of AI beyond MT

▪ What differentiates Memsource from others

▪ What are "Non-translatables"

▪ Why do we have so many MT engines

▪ The biggest failure of Memsource

▪ Company run by... a coder?!

This is episode 31 of my social interaction practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with David Čaněk.

If you want to see our beautiful talking heads, head to YouTube https://youtu.be/wzNGmsMwvng

Thank you for listening and enjoy :)

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In this episode, we discussed this localization news: Why you should want your localization team to change your copy; UX/UI design across cultures - USA & Japan.

The localization news is back! This time I was joined by Vera Richards (Akorbi) and Ilan Bloch (Baguette Translations) to discuss what's happening in our industry. Casual and authentic chat with little to no editing.

Sources:

Medium - https://medium.com/booking-writes/why-you-should-want-you-localisation-team-to-change-your-copy-246758c00a54
Grio blog - https://blog.grio.com/2020/06/uxui-design-across-cultures-usa-japan.html

Thank you for listening and enjoy :)

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Are you a fan of video games? Ever wondered how games are made and then localized? In this episode, Michael Souto will share with you the challenges of game localization.

Michael knows the industry from both sides. He produced the Commandos series (my favorite genre) and currently works as the Business Development Director at Localize Direct.

Learn more about game localization and how the team at Localize Direct made the process easier. We also discussed:

▪ How localization interferes with different stages of game development

▪ What should you translate first on a limited budget

▪ The trouble of localizing names for Commandos

▪ How to use pseudo-localization for game localization

▪ Why is QA important for Games As A Service

▪ Do you have to be a gamer to work in game localization?

▪ What is Gridly, the upcoming CMS from Localize Direct?

▪ OCD from... a bowl?!

This is episode 30 of my social interaction practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Michael Souto.

If you want to see our beautiful talking heads, head to YouTube https://youtu.be/qFpSkvsfZEQ

Thank you for listening and enjoy :)

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In this episode, we discussed this localization news: Management Mantras That Make A Difference; 10 Simple Ways to Measure Localization Impact.

The localization news is back! This time I'm not alone, I was joined by Véronique Özkaya and Hüseyin Mergan to discuss what's happening in our industry. Casual and authentic chat with little to no editing.

Sources:

Positive Psychology News - https://positivepsychologynews.com/news/fiona-parashar/2014051628791
born to be global - https://borntobeglobal.com/2020/06/16/10-simple-ways-to-measure-localization-impact/amp/

Thank you for listening and enjoy :)

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Community localization means free translations... right? Not so fast. Before you make a decision, listen to Jeff Beatty - Senior Head of Localization at Mozilla.

Mozilla products are localized into 200+ languages thanks to their global community of localizers. How do you make community localization work? Learn in this episode where we also discussed:

▪ How to manage quality with a crowd

▪ Incentives for the community

▪ Why can community localization get more expensive

▪ Gamification and why Jeff hates leaderboards

▪ How to make partial localization viable

▪ Democratization of MT

▪ Standing in a corner... laughing?!

This is episode 29 of my social interaction practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Jeff Beatty.

If you want to see our beautiful talking heads, head to YouTube https://youtu.be/4KDrZNXpkjI

Thank you for listening and enjoy :)

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In this episode, we discussed this localization news: Why We Shouldn't Use Word Count Alone For Professional Translation Services; Facebook's Artificial Intelligence Robots Shut Down After They Start Talking To Each Other In Their Own Language.

The localization news is back! This time I'm not alone, I was joined by Oksana Tkach and Catherine Christaki to discuss what's happening in our industry. Casual and authentic chat with little to no editing.

Sources:

born to be global - https://borntobeglobal.com/2020/06/04/professional-translation-services/
Independent - https://www.independent.co.uk/life-style/gadgets-and-tech/news/facebook-artificial-intelligence-ai-chatbot-new-language-research-openai-google-a7869706.html

Thank you for listening and enjoy :)

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From Localization Engineer to Program Director in 5 years. That was the rapid career of Vera Richards after leaving Microsoft. Today she's the VP of Localization at Akorbi and she'll share with you how to manage a successful team around the world.

Since we both worked for Moravia, we HAD TO reminisce about the "good old days". You'll get to know a few people from that era. (Yes, I'm getting old)

But - the meat of our interview was team management. In this episode you will learn:

▪ How to manage teams and gain their trust

▪ What motivates people

▪ Akorbi's rockstar system

▪ Balancing strengths and weaknesses

▪ Why keeping your word matters

▪ Becoming a friend with your team - yes or no

▪ How to deliver negative feedback

▪ Paralyzed by... typos?!

This is episode 28 of my social interaction practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Vera Richards.

If you want to see our beautiful faces, head to YouTube https://youtu.be/aXdMF3yeMxY

Thank you for listening and enjoy :)

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In this episode, we discussed this localization news: The Reluctant Marketer’s Guide to Localization; Why you might need an internal Localization PM?; Google Fixes Gender Bias in Google Translate (Again).

The localization news is back! This time I'm not alone, I was joined by Monica Pasin and Kevin Shen to discuss what's happening in our industry. Casual and authentic discussion with little editing.

If you want to see our beautiful faces, head to YouTube https://youtu.be/qR6hx4PbfVw

Sources:

born to be global - https://borntobeglobal.com/2020/05/21/the-reluctant-marketers-guide-to-localization/amp/
yolocalizo - https://www.yolocalizo.com/localization/2020/5/17/why-you-might-need-internal-localization-pms
slator - https://slator.com/machine-translation/google-fixes-gender-bias-in-google-translate-again/

Thank you for listening and enjoy :)

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Innovation. Automation. Technology. How does localization look like when these are not just empty marketing phrases? Patricia Paladini Adell will share with you how it is to have innovation as your main responsibility.

Patricia helps companies reach continuous localization with the Shift Left approach. Why do you need to think like a developer, salesman, and project manager? Find out in this episode where we also discussed:

What is continuous localization using Shift Left approach

Reducing internal localization team from 120 to 9 people

Why traditional LSPs need to reinvent themselves

Innovation in educating internal teams - create heroes and villains!

Teaching developers to write better for machine translation

How to optimize your query management

Planning the day in a... swimming pool?!

This is episode 27 of my social interaction practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Patricia Paladini Adell.

If you want to see our beautiful faces, head to YouTube https://youtu.be/C0MkMvI10Ok

Thank you for listening and enjoy :)

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Her first year in sales she did $456,000. The next year - $4.5 million. What's the secret to increasing your sales 10X? Meet Véronique Özkaya, a seasoned leader driving the sales and marketing for high growth organizations.

This interview is a masterclass on sales and customer relationships. Why is a salesperson like an orchestra conductor? How do you change your organization's mindset to be fully customer-centric? Learn in this video where we also discussed:

What are the opportunities for localization companies during the crisis

The benefits of a focused approach to prospecting

What are the signs of commercial people

Differences between Moravia and Lionbridge

Do you need to have a talent for sales

Tips for hiring your first salesperson as a small company

Walking away from a sale

Why your customers don't care about NMT

Marrying... Harvey Specter?!

This is episode 26 of my social interaction practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Véronique Özkaya.

If you want to see our beautiful faces, head to YouTube https://www.youtube.com/watch?v=jBHumlIagMM&list=PLSpSKUS7GX2Uu0kk_tblS8HvNtxlacJ9Y

Thank you for listening and enjoy :)

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Did you know you can be socially responsible as a translator? I never thought of it... until I spoke with Monica Pasin, the Head translator at Favella Translations in Singapore. As a specialist in fashion and luxury translations, she'll think twice before accepting any job for the fast fashion industry.

Why is translation style so important? What are the challenges of working as a medical interpreter in the UK? Is teaching a good idea if you don't want to translate full-time? Find out in this episode and learn about:

Your social responsibility as a translator
3 types of interpreting techniques
Life of a translation student at Università degli studi di Trieste
How to handle terminology disputes with your clients
Can you adapt to any translation style
What to do when your clients don't pay
How to organize your day as a translator
PMs are… party poopers?!

This is episode 25 of my social interaction practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Monica Pasin.

If you want to see our beautiful faces, head to YouTube https://www.youtube.com/watch?v=ydcqrsnyI-k&list=PLSpSKUS7GX2Uu0kk_tblS8HvNtxlacJ9Y

Thank you for listening and enjoy :)

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MT is getting better each day... what is the future for translators? Oksana Tkach, the CEO of Metamova, is working on a solution where translators and AI work in harmony. Inspired by blockchain, she shares her idea of a distributed network with MT that belongs to no one.

Oksana is also an expert on NLP. Here's your chance to learn more about natural language processing and its practical application in localization. We also discussed:

▪ Why big localization companies are going to collapse

▪ Creating chatbots for e-commerce

▪ Why you should be careful during the AI hype

▪ Rule-based vs statistical NLP

▪ Why translation companies need NLP

▪ MT engine in a shared economy

▪ Why BlaBlaCar overpaid their translators

▪ Quality assessment through consensus

▪ Who the hell is… Martin Eden?!

This is episode #24 of my speaking / social interaction practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice.

Thank you for listening and enjoy :)

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You don't have to be a people person to run a successful business. László Kovács, the general manager of TEK Localizations, has been running a Hungarian translation company for over 20 years. He's an outsider.

László is also a funny guy as you'll hear in this interview. We discussed the following topics:

▪ Why are women better at project management

▪ 1 thing you need before starting a translation company

▪ How a mechanical engineer ended up in localization

▪ Losing 100% of your revenue in one day

▪ The decision to stay SLV

▪ TEK Localizations company culture

▪ Meeting clients on... roller skates?!

This is episode #23 of my speaking / social interaction practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice.

Thank you for listening and enjoy :)

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What do translation and porn have in common? What are the signs of a good project manager? What makes the relationship between a freelancer and project manager more personal? Also, #MT.

This is part 2 of my interview with Vegh Fruzsina Judit, my favorite Hungarian translator :) But hey, there's more:

▪ Saying NO to a client

▪ Fun translating... coins?!

▪ Productivity and tracking all translation jobs

▪ Dealing with downtime seasons

▪ How to look for new clients

▪ Final tips for new freelancers

This is episode #22 of my speaking / social interaction practice, also known as the Localization Podcast :) #localization and #translation insight delivered to you by the power of voice.

Thank you for listening and enjoy :)

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"All translators are weirdos"... After a short break, The Localization Podcast returns with my first guest Vegh Fruzsina Judit. A seasoned Hungarian translator and proofreader.

Our conversation took more than 2 hours, so we decided to split it into two parts. In this first part, we cover the following topics:

▪ Can you survive if you're not a team player?

▪ Should you start as a translator or proofreader?

▪ The worst kinds of freelancers

▪ Learning your value as a translator and building confidence

▪ How to know when relationships are strong?

▪ How to earn the customer's respect

▪ The risk of working with end clients

▪ Rates & giving discounts

This is episode #21 of my speaking / social interaction practice, also known as the Localization Podcast :) #localization and #translation insight delivered to you by the power of voice.

Thank you for listening and enjoy :)

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Airbnb is one of the few global products that's not banned in China. That means they have to get their localization right in order to compete with local alternatives like tujia.com or xiaozhu.com. Starting with a name change to "Abiyang", listen to what the team at Airbnb China has done.

This podcast was recorded on a live stream. I started my Twitch channel with the goal to show Localization Live. 100% transparency, 0% bullshit. Watch me LIVE at http://bit.ly/AndrejZitoLIVE

This is episode #20 of my speaking practice, also known as the Localization Podcast :) #localization and #translation news across social media delivered to you by the power of my voice.

Sources: https://www.msn.com/en-us/news/markets/airbnb-china-president-localization-is-key-if-we-want-to-be-successful-in-the-country/ar-BBWZp8M

Thank you for listening and enjoy :)

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Translation memory has been with us for almost 30 years. It saves time, money and improves consistency. However, the quality of adaptive neural machine translation is getting better. Soon, the NMT will offer better output than matches below 95%. Is this the end of Translation memory as we know it?

This podcast was recorded on a live stream. I started my Twitch channel with the goal to show Localization Live. 100% transparency, 0% bullshit. Watch me LIVE at http://bit.ly/AndrejZitoLIVE

This is episode #19 of my speaking practice, also known as the Localization Podcast :) #localization and #translation news across social media delivered to you by the power of my voice.

Sources: https://www.forbes.com/sites/forbestechcouncil/2019/11/08/the-death-of-translation-memory-in-localization-three-key-takeaways-and-key-advice

Thank you for listening and enjoy :)

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There are many translators out there... and the AI is coming too, I've heard. How will you survive? Learn how to stand out and increase the value you're offering to your customers. The translation is not only about translating words.

Big fail. Here's a list of 20 car names that make people laugh or even worse, p*ss them off. Globalization at it best :)

Building brand affinity, expanding to new markets, mergers and acquisitions. Just a few of the benefits of localized marketing.

This podcast was recorded on a live stream. I started my Twitch channel with the goal to show localization live. 100% transparency, 0% bullshit. Watch me LIVE at http://bit.ly/AndrejZitoLIVE

This is episode #18 of my speaking practice, also known as the Localization Podcast :) #localization and #translation news across social media delivered to you by the power of my voice.

Sources: https://hayataki-masaharu.jp/5-overlooked-elements-of-web-content-translation-that-makes-successful-localization/; https://www.carthrottle.com/post/49rx9gg/; https://www-shutterstock-com.cdn.ampproject.org/c/s/www.shutterstock.com/blog/businesses-localize-global-content/amp

You can also watch the podcast on Youtube https://www.youtube.com/watch?v=p3k62tIOxAk&list=PLSpSKUS7GX2Uu0kk_tblS8HvNtxlacJ9Y

Thank you for listening and enjoy :)

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Vendor manager or not, deciding between in-house or outsourced translation team is not easy. Torjoman lists the pros and cons with a definite bias towards using translation vendors. Lucky for you, I tear it apart and offer more insight. Who is right?

Another topic: Discover the Zoo ecosystem for media localization.

This podcast was recorded on a live stream. I started my Twitch channel with the goal to show localization live. 100% transparency, 0% bullshit. Watch me LIVE at http://bit.ly/AndrejZitoLIVE

This is episode #17 of my speaking practice, also known as the Localization Podcast :) #localization and #translation news across social media delivered to you by the power of my voice.

Sources: https://torjoman.com/blog/business/in-house-translation-vs-outsourced-translation-pros-and-cons/; https://www.zoodigital.com/news/reimagining-localization-for-global-ott-distribution

You can also watch the podcast on Youtube https://www.youtube.com/watch?v=xO4yGkwxOgs&list=PLSpSKUS7GX2Uu0kk_tblS8HvNtxlacJ9Y

Thank you for listening and enjoy :)

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Often neglected, a proper Internationalization makes Localization easier. And cheaper too - the sooner you discover an issue, the less it costs to fix it. Here are 17 tips from Nimdzi on what to consider when you want to get the internationalization right.

The Localization Podcast: Recent Episodes

Localization Academy