The Weekly BrieCap: Recent Episodes
Brie E Anderson
Brie E Anderson covers the week's latest digital marketing trends and strategies.
Digital marketing changes every single day and if you are not learning, you're falling behind. Lucky for you, I (Brie) am here to do the leg work for you and will read all of the top publications and pick out the most important stories to analyze, educate and strategize with you on.
Brie E Anderson covers the top digital marketing stories between Feb 10 and 15, 2020.
All stories covered: http://bit.ly/briecap7-flip
- Google Partners Requirement Updates to $20,000 in spend every 90 days, 1/2 of all admins have to be certified and all accounts must follow Google's "recommendations"
- California going after Google and Food-Delivery services for taking customers from under restaurants without their consent.
- Facebook acquires Scape Tech, a visual positioning service but doesn't comment on their intentions with the tech.
- Facebook launches experimental app Hobbi. Hobbi allows users to sort and store photos of their Do-It-Yourself projects.
- Yelp rolls out video-centric Showcase ads and Store Visits Attribution.
- Warner Brothers has to change the name of their latest movie to Harley Quinn: Birds of Prey because organic searches didn't convert ticket sales.
Follow Brie on Twitter: http://bit.ly/briecapTWConnect with Brie on LinkedIn: http://bit.ly/briecap-LI
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Brie E Anderson (me!) talks about the hottest digital marketing news between Feb 3 and 8, 2020.
All the articles referenced: http://bit.ly/briecap6-flip
Reddit is gaining ad spend and secured a partnership with Tagboard, which allows Reddit posts to be used during TV broadcasts
Chrome's next update will come with more ad-blocking rules... Most of which will affect YouTube ad placements
Facebook has a one-time notification API in beta to allow pages to reach out to users once for up to a year after their initial opt-in
Tripadvisor rolls out "Reviewers Hub" for restaurant owners to manage and reply to online reviews all in one place
Dan Shure spots a major hiccup in the Baby Nut Super Bowl campaign and I cover what we can learn from it
My Podcast with Brian Fanzo, the Digital Futurist: isocialfanz.com/podcast
Follow Dan: twitter.com/dan_shure
Follow Heather: twitter.com/HeatherPhysioc
Let's connect on LinkedIn: http://bit.ly/briecap-LI
Follow me on Twitter: http://bit.ly/bries-yt
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Brie E Anderson (me!) covers the major digital marketing news from January 26 to February 1, 2020.
The stories covered can be found here: http://bit.ly/flip-brie-5
- Snapchat released Bitmoji TV - what is it and why did they do it?
- Jumpshot is shutting down - why? What's gonna happen next?
- LinkedIn hits 675 million users AND adds Elevate to company pages - engagement is on the rise. How can we tap into that?
- Wordpress 5.4 will lazy load all images - why?
- Google Meena - Google's chatbot is more human than most, but why are they tapping into chat?
- Tweets are going to be printed on confetti for the Superbowl - why?
Thanks for tuning into Weekly Briecap! Join me every Monday - subscribe to get notifications.
Let's connect on LinkedIn: http://bit.ly/briecap-LI
Follow me on Twitter: http://bit.ly/briecapTW
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Brie E Anderson (me!) covers Digital Marketing News from Jan 13 - 19, 2020.
Stories Covered: http://bit.ly/flip-brie3
- In this video, I talk about YouTube showing up in the Search Engine Result Pages more often than Wikipedia and what that should mean for your content marketing plans.
- I also touch on the roll-out of some new LinkedIn features (including LinkedIn Live) for pages and why I think that LinkedIn may be shifting some focus to the little man.
- I talk Pinterest and why I believe it is an untapped market, ESPECIALLY after passing Snapchat in user numbers.
- I go into what little is known about the January 2020 Core Update from Google and some best practices when it comes to dealing with Core Updates.
- Lastly, I cover a story in which a TikTok video led to many negative reviews on Google for a doctor and what that doc's plan of action should be.
Follow me on Twitter: http://bit.ly/briecapTW Let's connect on LinkedIn: http://bit.ly/briecap-LI
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Brie E Anderson (me!) goes over the digital marketing news from January 20th to 26th. It was a crazy week in digital with major Google Updates, Instagram removing IGTV from the home screen, and a new way for retailers to monetize their data.
Read all of the stories I reference here: http://bit.ly/Briecap4Flip
- Instagram Removes IGTV from the Home Screen
- Google Deduplicates of Featured Snippets on Page 1
- 43% of Digital Ad Spend is on Google and Facebook
- Twitter Updates TV Reminder Buttons
- Outside Digital: Merkle Starts New Company to Help Retailers Profit off of Customer Data
Let's connect on LinkedIn: http://bit.ly/briecap-LI
Follow me on Twitter: http://bit.ly/briecapTW
Want to work together? http://bit.ly/briecapSITE
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Brie E Anderson (me!) goes over the top Digital Marketing stories of January 6th through 12th.
Stories covered can be found here: http://bit.ly/briecap-2-flipboard
Bing Pages, New Google Display Ad Life Event Targeting Options, Google Ad Custom Dimensions for reporting, Zuckerberg ditches annual goals and focuses on Facebook 2030, and how Twitter is getting rid of Audience Insights. Then we go "Outside Digital:" Panera Bread bringing back French Onion Soup in style!
Follow me on Twitter: http://bit.ly/briecapTW
Connect with me on LinkedIn: http://bit.ly/briecap-LI
Let's work together! http://bit.ly/briecapSITE
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Brie E Anderson covers Digital Marketing news from December 29, 2019 to January 4th, 2020.
The stories covered are:
WordPress Divi Theme Code Injection Vulnerability by Rober Montti on Search Engine Journal - http://bit.ly/briecapDivi
Brands can now buy Walmart sponsored search ads via API partners by Ginny Marvin on Marketing Land - http://bit.ly/briecapWalmart
Snapchat quietly acquired AI Factory, the company behind its new Cameos feature, for $166M by Ingrid Lunden on TechCrunch - http://bit.ly/briecapSnapAIFactory
Twitter Previews Potential Enhancements for Lists and Topics, Including Activity Details and Location Sorting by Andrew Hutchinson on Social Media Today- http://bit.ly/briecapTwitterList
Google Explains How to Use Headings for SEO by Robert Montti on Search Engine Journal - http://bit.ly/briecapHeaders
The IRS is done letting TurboTax easily steer you away from filing taxes for free by Aliya Chaudhry on The Verge - http://bit.ly/briecapIRS
Don't forget to follow me on Twitter - http://bit.ly/briecapTW
View my services so we can work together - http://bit.ly/briecapSITE
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app