The Road to Online Retail

How do you stand out in the world of online retail?How do you engage your shoppers, make them stay longer and buy more?How do you bring your real-world retail experience online?Standing out from the crowd is something most online retailers haven't mastered yet. But those that have are reaping the rewards.So if you want to find out how to improve your shoppers' experience to build your business online, then this is the podcast for you.Kevin Moore is the Chairman of Toys R Us and Babies R Us Aus/NZ/UK and an online and physical retail shopper marketing and sales expert.Having been part of the team that successfully rebirthed the Toys R Us brand in the Australian, New Zealand, and now UK markets as an initially online only play, they have proven how a focus on the shopper experience can lead to exponential growth in the online world.Kevin's expertise is in developing a compelling shopper experience in both the physical and online space is second to none. With over 30 years of experience working with global and local brands in both the physical and digital retail world, his insights are unique.Kevin also has a passion to help small to medium retail businesses. In these podcasts, Kevin shares his front-line experience and learnings as a professional shopper marketing advisor to Toys R Us Australia/New Zealand/UK, Tulloch Wines, and through his experience as Chairman of digital communications agency NowComms Asia.With thousands of students around the world already benefitting from his online shopper experience courses, Kevin is now embracing podcasting as a way to offer his invaluable insights into how you can grow your online business through delivering a compelling shopper experience, from your first communication, into your website and into the shopper's home.