The Profit Repairman: Recent Episodes
The Profit Repairman
There is a Crisis Affecting Small and Mid-Sized Businesses in the U.S. and the World!
“The Profit Repairman’s” ® Lifelong Mission: Increasing the Success Rate of Small and Mid-Sized Businesses!
The backbone of a country's economic and future growth is in its small and mid-sized businesses, but so many of these never survive or even make a profit. This must change today in order for a country's future tomorrows. Tom Marquardt, The Profit Repairman®, addresses this crisis. By identifying core areas for businesses to increase their success rates, Tom offers proven blueprints for small to medium-sized business in operations, sales and marketing, human resources, and accounting departments. Drawing from his experience as a successful business owner and consultant, Tom gives hands-on, ready to implement strategies to increase the bottom line, change flat revenue growth, and save a company's fate.
This is a Global crisis Affecting every country, not just the U.S. What Should Be Done To Solve This Crisis?
“The Profit Repairman’s”® Goal Is To Do 3 Things For Small And Mid-Sized Businesses To Address This On-Going Crisis:
Reach, Teach and Send!
-I want to Reach as many small and mid-sized businesses as I can.
-I want to Teach every small and mid-sized business owners and those associates, rock solid, time tested principles for their individual and company’s success.
“And then, because words are meaningless without actions behind them”
-I want to Send small and mid-sized businesses into motion with concrete, corrective action plans to implement TODAY, so that the owners and associates have a tomorrow to look upon.
Sales Down?
If they are, you might want to diversify your product/service lines to generate new revenue.
In the next episode of The Profit Repairman, we will talk about how, what and why to diversify, what steps you need to take to transform your one dimensional business model into a multiple income production machine and finally the research that needs conducting to determine if you should or should not diversify.
With this recession in full force, few can afford to sit around and use the “Wait and See” approach, one must try and evaluate and this episode will give you the tools needed for another way to do just that.
I look forward to you joining me on this upcoming episode and caring about the mission.
Please join me as we are honored to present business consulting expert, speaker and author Dick Stieglitz, phD. In his new book, “Taming The Dragons of Change in Business,” Dick Stiegiltz will share with listeners how to achieve success in both business and life by knowing how to change the Dragons of Change that are all around us in this World.
Do you have a forecasting model in place for your business unit’s revenue and expenses? There are several forecast models out there for everything “under the revenue and expense sun” that you can think of, but if you have no revenues, you surely do not need to worry about how much profits are going to be made after expenses. So, first install a forecasting model on revenue and all else will flow from that.
Scripted dialogues can benefit your business unit in the following ways: consistency; professionalism; assurance that the operational and sales talking points are covered; on-boarding, cross-training associates are effectively accomplished; and objective, clear, and non-derogatory answers that can be discussed to a broad-base spectrum that can be documented and used for legality protection. So why are you not using them?
Do you need to grow your Top Line? Has your Sales Pipeline dried up? Do you need a new way to attract more prospects and customers? If the answer is yes to any of these questions, then this is your Show. Join me, The Profit Repairman as we discuss how to use Niche Marketing to grow your top line and create more profit for your business today.
Do you need a new way to market your business to attract more customers?
In this episode of The Profit Repairman, you will learn about different ways to market your product and service lines that will propel your top line sales growth to higher levels than you can imagine, all from a shoe string budget.
Attract more first time customers and increase repeat orders from retained clients, you name it, this episode will cover it!
If you save just two widgets a day by training the staff not to waste those widgets, and those widgets cost fifteen cents each, you would save $109.50 a year. This would be just the tip of the iceberg for savings within your business. There is a penny to save here and a penny to save there. Just look around, and when you are done, over time, that penny will multiply to thousands of dollars a year that your business unit can bring down to the bottom line, by simply remembering that “A penny really does add up!”
A way to gauge if your future sales are moving through a sales pipeline (the movement from initial client or prospect contact with your business line to the final sale) is if you convert each of the different events of that sale leading up to the customer giving you his final commitment into sale stages, so that you can gauge the progression from the initial sales stage (contact) to the final one (purchase).
In this episode of the Profit Repairman we will be discussing 10 ways for a small business to beat the downward economy in operations and sales and marketing. You won't want to miss these time tested, proven blueprints to implement today to increases your success rate in these recessionary times.
Please join me as we are honored to present business consulting expert, speaker and author Dick Stieglitz, phD. In his new book, “Taming The Dragons of Change in Business,” Dick Stiegiltz will share with listeners how to achieve success in both business and life by knowing how to change the Dragons of Change that are all around us in this World.
Please join me as we are honored to present human-resource expert and author Victoria DePaul. In her new book, “Creating the Intrapreneur: The Search for Leadership Excellence,” human resources expert Victoria C. DePaul helps readers achieve success in both business and life by becoming intrapreneurs – individuals who do not just think outside the box, but bust loose from the box. It provides readers with the skills needed to create the life they desire while breaking free from the cycle of belittlement and harassment that often occurs in and out of the workplace.
Attracting new customers takes more money than retaining the current ones. Some businesses comment that it takes eight or more times the marketing dollars needed to acquire new customers than to maintain pre-existing ones.
In this episode, you will learn how to retain a client base by installing a repeat customer loyalty program.
Learn all about Preventative Maintenance, or P.M., as I call it, to help lower your replacement costs and prevent possible sales breakdowns that can affect your bottom line.
The Profit Repairman Show will feature a live Small Business consult with Brain Legree, the owner and operator of ShutterBooth in Broadview Heights, OH. The Profit Repairman will consult with Brain and offer direction and advice to increase ShutterBooth's success rates. You don't want to miss this live, interactive show!
Walk-around, hands-on management with leading by example is a powerful management tool. Remember, actions mean more than words and those actions speak louder than those words could ever sound. To lead associates to a business unit’s success path, you must first be given the permission of those associates to be their leader. To gain this acceptance and trust, there is no quicker, rock-solid foundation than by walking around, being in the associates’ “lion’s den,” seeing what challenges they face,
The meaning of the adjective radical is “not bound by traditional ways or beliefs.” Here are the “must dos” of a seasoned business unit’s radical salesperson and marketer.
It does not matter what your product line is, service is the key difference to your success. Service builds a value-added benefit that can increase your client’s retention rate and generate a higher asking price for your product line. From the very first sale to the one hundredth repeat sale from a satisfied, retained customer, it is the level and consistency of the service that you provide that allows your revenue streams to grow.
Share shifting is a term used to describe moving a client base from your competition, to you. Share shifting is not getting new businesses to try your product line; it is taking a current client database (clients already having needs and currently using your competitors) and moving it to your database (they use you). There are “X” dollars spent on any product line at any one time. The objective within share-shift marketing is to move more of those finite dollars spent on any product line into yo
Look around your business unit and ask yourself, “Does this or that belong here or there?” “The mountain must always come to the customer, not vice versa.” If you do not position your product line in a convenient location for the consumers and their dollars to spend on your business unit, your competitors will.
Take a look around your business unit, listen to your associates and customers, keep abreast of market trends and your competition, and never stop asking yourself, “Is there an opportunity to convert and deliver this or any process in the operations and sales functions to an express service module?”
Demand for express services will only increase with this “time crunch” world we live in. By conducting beta testing on potential express services, examining the results, and finalizing the outcome
Billions and billions of dollars a year from every industry and various product lines are spent to perform these above functions. Do you? No, not spend billions of dollars, but do you incorporate top of mind awareness and brand recognition within every one of your sales and marketing calls?
Knowledge is power, and it must be a cornerstone of understanding for operational and sales success against your current and future competitive set. Do you know what your competition is doing right now to market and operationally produce a similar product line? Do you know what cross-selling potential your competition is aligning itself with for greater sales growth? Do you know what improvements from an operational, administrative, sales and marketing, and management approach your competition i
Have you ever been fishing or seen how fishing is done? Without some sort of “hooking” device, very little fish would be caught (most do not just jump into the boat willingly). The same is true in selling your product line. Even when you have the most wanted product around, if you do not inform customers where to buy it (the hook in this example), you will see very little quantity sold.