Employer Branding: The Inside Podcast: Recent Episodes
Georgiana Gitschuk
Let’s unpuzzle company culture! Employer Branding: The Inside Podcast is hosted in Berlin, Germany by Georgiana Gitschuk, CEO at @Beaglecat and employerbranding.tech.
In every weekly episode, employer brand specialists and HR leaders will join us to talk about their favorite strategies, tips, and tricks for building a strong employer brand. Thus far, we’ve had invitees from top companies across Berlin, Germany & Bucharest, Romania such as - eMAG, UiPath, Marley Spoon, Penta Berlin, New Work SE, commercetools, Taxfix, Personio, Ironhack, Mula-Berlin, CrossLend, and Bitkom.
Every episode is structured in a Q&A format, is no more than 20 minutes long. In-depth podcast articles & transcriptions available at: https://employerbranding.tech/category/podcasts/
Overview Because every beginning has an end, and every end is a new beginning, today’s episode of #EmployerBranding: The Inside Podcast is bittersweet, but hopefully, memorable to all of our listeners! After 7 amazing seasons filled with valuable lessons and insights, ep. 8 marks the last episode of Employer Branding: The Inside Podcast! To end things on a high note, we had the pleasure of speaking with Communications expert and best-selling author, Oliver Aust, talk about #branding, employer appeal, the complexities of #employerbranding, and the importance of building communications skills are a business leader. Becoming an employer of choice in these volatile times is no easy journey. Because, just like Oliver mentions in his latest book, MESSAGE MACHINE: How Communications Will Make You An Unstoppable Founder, “Culture is never done. It’s always work in progress.[...] Communications unlocks the potential of your company. You need to grow as a leader and as a communicator to ensure that your company can grow as well.” And we couldn’t agree more. What you’ll learn by listening* What are “Message Machines” and how are they developed * The importance of building communications skills as a business leader * How to become an employer of choice in volatile times * Employer branding, the key to building employer appeal * Managing internal communications during the current recession * Building an internal communication system based on the “pull, push & exchange” model * Maintaining a high-performing team * Tactical hiring vs long-term employer branding * The connection between branding & employer branding
About OliverOliver Aust is Europe's leading expert on CEO and founder communications. He is on a mission to help 250.000 CEOs and founders scale themselves & their companies by 2026 through one-on-one coaching and mentoring as well as through his books, events, newsletter, and his category-defining podcast "Speak Like a CEO".Drawing from his experience advising Fortune 50, FTSE100 and DAX40 companies and helping to grow easyJet into a multi-billion-dollar company, as well as writing four books including the international bestsellers "Message Machine" and “Unignorable", Oliver helps CEOs and founders become unstoppable and to unlock the growth of their companies.
Overview We’re back with episode 7 of #Employer Branding: The Inside Podcast! In today’s episode, Niels Vandecasteele, Founder & CEO at Sunday, talks about the connection between brand marketing, branded merchandise and #employerbranding. During the podcast, Niels also spoke about improving onboarding & employee experience with good-quality clothing, pointing out the importance of caring for your people and creating meaningful work relationships. What you’ll learn by listening* How good-quality merchandise influences employer branding * How branded clothing creates a sense of community in an organization * What’s the connection between brand marketing and employer branding * The power of merchandise on employee engagement * Insights on the war for talent: a founder’s perspective * How can brand merchandise improve onboarding & overall employee experience * Why leadership buy-in matters when building your employer brand
About SundaySunday the #1 reference in Europe for premium sustainable company fashion. From Employer branding, Onboarding, Brand extensions to Partner relations, Sunday helps you create and manage company fashion that delivers measurable results.“We believe in a personal approach to translate your brand into beautiful clothing your employees, clients & partners will love to wear. “Our business can be seen as an HR, Marketing & Sales solution that increases a company’s brand awareness. We are not just selling products, we are selling a strategy, a long term solution!What differentiates Sunday from traditional merchandising companies offering branded clothing is that we literally start with a blank page. We don’t take unbranded items and personalize them, we create the items from scratch, exactly in the way fashion brands work.”
Overview We’re back with episode 6 of #Employer Branding: The Inside Podcast! In today’s episode, Aki Friedrich, Director of Learning Experience at Superside, shares valuable #insights on implementing L&D strategies that contribute to business success. Also, we talked about the #purpose of learning and development, and how it can integrate or influence employer branding. What you’ll learn by listening* What is learning and development in an organization * How growth happens when L&D initiatives are put into practice * Understanding the purpose of L&D for an organization * How L&D is a sustainable function when it contributes to business success * L&D on a budget: how can smaller organizations implement an L&D strategy * Basic tips managers can use to implement L&D strategies in their organizations * Challenges associated with creating clear career paths * How does Learning and Development integrate or influence Employer Branding
About SupersideSuperside is the leading Creative-as-a-Service (CaaS) company that helps over 450 ambitious brands get great design and creative done at scale. With our design subscription service, marketing and creative teams can unbottleneck design, move faster and drive more reliable creative performance. We help the world's leading companies like Google, Meta, Amazon, Salesforce, Red Bull and Boston Consulting Group with advertising creative, brand design, video production and more. No longer chained to over-taxed in-house creative teams, our customers reduce costs and move quickly with infinite scale.
Overview
Episode 5 of #Employer Branding: The Inside Podcast is #LiveNow! In this episode, we talked with Oana Iordachescu, Head of Talent Acquisition at Wayfair, about creating #DEI frameworks that walk the talk. We also spoke about recruitment bias, inclusive entrepreneurship, and ways of integrating diversity and inclusion into the employer branding aspect of a business.
What you’ll learn by listening
- How to bridge the knowledge gap in diversity & inclusion
- Overcoming challenges & acknowledging opportunities when building D&I initiatives
- Infusing D&I into your organization the right way
- An overview of inclusive entrepreneurship
- Integrating diversity and inclusion into the employer branding aspect of a business
- How can HR escape bias in recruitment
- Employee benefits & the connection to D&I
About Wayfair
Wayfair is the destination for all things home: helping everyone, anywhere create their feeling of home. From expert customer service to the development of tools that make the shopping process easier, to carrying one of the widest and deepest selections of items for every space, style, and budget, Wayfair gives everyone the power to create spaces that are just right for them.
Overview Episode 4 of #Employer Branding: The Inside Podcast is #LiveNow! This time around, we spoke with Flavia Ballabene, Global Employer Branding & Social Media at Allianz, about the importance of having a #strategy in mind when building your #employerbrand. Also, we talked about creating a strong cultural foundation, creating & keeping a sense of #connection, adding social media marketing into the mix, and a lot more. What you’ll learn by listening* Strategies worth having in mind when building your employer brand * Tips for building a foundation for employer branding efforts to pay off * How employer branding helps companies deal with the hybrid work model * Insights on keeping a sense of connection at the workplace * Integrating social media marketing into the employer brand * Employer branding predictions for 2023
About Allianz GroupThe Allianz Group is one of the world's leading insurers and asset managers with more than 100 million private and corporate customers in more than 70 countries. We are proud to be the Worldwide Insurance Partner of the Olympic & Paralympic Movements from 2021 until 2028 and to be recognized as one of the industry leaders in the Dow Jones Sustainability Index.Caring for our employees, their ambitions, dreams and challenges is what makes us a unique employer. Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us. Join us and together, let’s care for tomorrow.
Overview
Episode 3 of #Employer Branding: The Inside Podcast is live, everyone!
This time around, we had the pleasure of speaking with Reiner Kriegler, Founder and CEO DEBA - Deutsche Employer Branding Akademie. And it was such an insightful discussion about what employer branding is and want isn’t. We also talked about fostering #transparency by transforming career sites into active employee-candidate hubs, but also about what it means to search for “truffles” instead of ‘mushrooms” when building your employer brand.
What you’ll learn by listening
- How the fusion of HR and brand strategy led to the making of employer branding
- How leaders and HR professionals perceive employer branding
- Myth debunked: Employer branding is NOT marketing
- How good employer branding is identity-based
- How ‘truffles’, not ‘mushrooms’ make up a genuine employer brand
- Foster transparency by transforming career sites into active employee-candidate hubs
- The long, hard way is the only way to build a strong employer brand
- The effectiveness of honesty, the key to employee retention
About DEBA - Deutsche Employer Branding Akademie
DEBA advises and accompanies companies on their way to becoming measurably successful employer brands with the same enthusiasm with which it trains people who are interested in employer branding.
The DEBA mission: to strengthen the future fit of organisations. We make employers more successful by identifying the core of their identity, making it tangible both internally and externally, and enabling them to align themselves with it in order to secure their future.
Overview
In the 2nd episode of the new series, we met with Antonia Sutter, Co-Founder and Managing Director, at Carry-On Publishing to talk about how #employerbranding is done in creative industries. We also talked about #creativity, building an inspiring #culture, product branding, the importance of making mistakes, and learning from them, and a lot more.
What you’ll learn by listening
- Insights on building an inspiring company culture
- Making mistakes & learning from them: the key to a healthy workplace
- How product branding & employer branding blend together
- How people become brand ambassadors when given the right resources
- The impact of trends happening in the workplace
About Carry-On Publishing
Carry-On Publishing (COP) is a media house for purely digital magazines and storytelling studio based in Berlin. Founded and self-financed in 2013 by Theresa Neubauer, Alex Sutter and Antonia Sutter, COP is independent and not part of a large media company.
“Our goal is to offer our readers content of the highest quality. At the same time, we would like to enable our partners to use sustainable communication for brand building, brand maintenance and products that convince.”
Overview
Season 7 of #EmployerBranding: The Inside Podcast starts today!
In the 1st episode of the new series, we met with Tina Holmes, Director of People & Culture and Operations at Amorelie. We had an interesting conversation about keeping your reputation as an employer of choice in times of change. Throughout the interview, we covered several interesting aspects related to impacting change in diversity & inclusion, employee well-being, workplace balance, and a lot more.
And because this season is all about how employer branding is done in Germany, it gives us the opportunity to connect and meet with our guests in person!
What you’ll learn by listening
- Going beyond commercial aspects & breaking taboos when building your employer brand
- The power of workplace balance: working from home & from the office
- Best practices for employee wellbeing
- Impacting change in diversity & inclusion
- Transparency in times of change: how to make employees feel safe
About Amorelie
AMORELIE is a fashionable Onlineshop for your Lovelife! It covers everything from kinky dessous, to love toys and games to have a fabulous, fun, interesting life! As one of the leading brands for a fulfilled sex life, AMORELIE has revolutionized a whole industry. Now we’re going one step further. We want to encourage everyone to try something new and talk openly and honestly about their desires and preferences. Our mission: sexually fulfilled humans everywhere.
Overview
In the 9th episode of #EmployerBranding: The Inside Podcast (season 6), we had the opportunity to speak with Anna Bertoldini, Global Head of Employer Branding at NielsenIQ. We talked about strengthening your #employerbrand by turning your EVP ‘outside-in’, but also about #flexibility, #adaptability, what makes a great brand story, and a lot more.
What you’ll learn by listening
- How to strengthen your employer brand by turning your EVP “outside in”
- What makes a good brand story & how it can be localized across different cultures
- Why adaptability & flexibility are critical when building a global employer brand
- Creating emotional connection and fostering empathy: key to successful storytelling in employer branding
- Where does employer branding belong - in HR or in marketing?
- Candidate experience: useful insights worth taking into account
About NielsenIQ
NielsenIQ is a global information services company providing the most complete and trusted view of consumers and markets in 90 countries covering 90% of the world’s population. Focusing primarily on consumer packaged goods manufacturers and fast-moving consumer packaged goods and retailers, we give customers the power to defy what’s possible. Our approach allows us to connect the dots that others can’t see and build the bigger picture that others miss.
How? We combine unparalleled datasets, pioneering technology and the brightest minds in the industry, to create insights that don’t just make bold decisions possible, but necessary. Everything we do is focused on putting you in the position to transform how sectors and industries see themselves.
Overview
We’re back, after a well-deserved holiday break, with episode 8 of #EmployerBranding: The Inside Podcast (season 6). This time around, Mertcan Uzun, Head of Culture & Community at Blinkist joined us for an interesting discussion on the power of cultural alignment and why it is crucial to protect the people in your organization. We also talked about honesty, fostering a healthy organizational culture, and more.
What you’ll learn by listening
- Insights on creating an engaged employee base
- Fostering a healthy company culture
- Initiatives that strengthen your internal employer brand
- The importance of prioritizing minority communities within an organization
- Protecting the people within the organization: the key to building a performance-driven culture
- Why cultural alignment matters in the context of employee engagement
- Employer branding, recruitment & cultural management: where should the three meet so that success can be achieved?
About Blinkist
Used by over 23 million people worldwide, Blinkist finds the most relevant, impactful nonfiction books and podcasts and distills them down to their key ideas, which can be read or listened to in 15-minute explainers from their award-winning app. Over 1,500 companies have already chosen Blinkist for Business to empower their teams at their point of need—anytime, anywhere.
Overview
As the holiday season approaches, we’re closing up 2022 with a special 7th episode of #EmployerBranding: The Inside Podcast (season 6). We have the opportunity to speak with Bryan Chaney, co-founder of Talent Brand Alliance. We talked about #TalentBranding, #storytelling, the massive layoffs phenomenon, employer #blending, trends happening next year, and a lot more.
What you’ll learn by listening
- An overview of talent branding, the holistic story of what a company is doing
- Why do companies fear telling unique, realistic stories?
- What is employer “blending”
- How to fight for the truth in employer branding with stories from real people
- Key insights into the massive layoffs phenomenon of 2022
- Is it possible to lay people off and lose your employer brand reputation?
- Job descriptions vs job ads - the key differentiators
- What’s next for employer branding in 2023?
About Talent Brand Alliance
Talent Brand Alliance is a community and event organization where recruitment marketers and employer branders can collaborate and learn.
We are an online community and event for employer branding and recruitment marketing professionals sharing knowledge, best practices, and collaborating to help push the talent branding profession and recruiting industry forward.
Your talent brand is the honest story of life as an employee inside your organization. Talent Brand Alliance was created for the talent attraction professionals who tell this story every day.
Overview
In the 6th episode of #EmployerBranding: The Inside Podcast (season 6), we had the chance to speak with Bryan Adams, CEO, and founder of Ph.Creative, recognized as one of the leading employer brand agencies in the world. We talked about predictions, breaking patterns, overcoming EVP challenges, and how authenticity is the way to build a strong employer brand.
What you’ll learn by listening
- The challenges associated with building an authentic EVP
- Shattering conventions: unifying a corporate brand with the employer brand
- Guidelines to winning the war for talent: where does authenticity fit in?
- Hiring for skills vs hiring for personality
- Job descriptions do’s and don’ts
- Building original Career Pages & common mistakes to avoid
- Breaking the pattern during a job interview
- Predictions for 2023: what’s next for employer branding?
About PhCreative
Effective employer branding means happy candidates and happy teams, and ultimately that means happy customers. Ph.Creative believes that happiness is the single most important element of modern-day business strategy. Dedicated to better candidate experience, Ph.Creative brings clarity, focus, and diversity to their clients’ talent attraction activities, ensuring they discover the best people for their businesses, worldwide.
“If companies and people know the best fit for themselves, then matching them up is easy. And if companies and people live up to their promise they should always be happy, together. Agreed?”
Overview
In the 5th episode of #EmployerBranding: The Inside Podcast (season 6), we had the pleasure of speaking with Mark Puncher, CEO at Employer Branding Australia. That’s right! We crossed yet another ocean to get a sneak peek at how #employerbranding is done in Australia.
We talked with Mark about #authenticity, #storytelling, predictions for 2023, and how #imperfections reveal the genuine side of every employer brand.
What you’ll learn by listening
- Employer branding in Australia vs Europe vs US
- How authenticity is the key to building genuine employer branding campaigns
- Imperfection - the trump card every company needs to build an authentic employer brand
- Job descriptions mistakes to avoid
- How authentic storytelling brings out an authentic EVP
- Employer branding predictions for 2023
- Laying people off without losing your brand reputation
About Employer Branding Australia
Employer Branding Australia helps fantastic, imperfect employers attract fantastic, imperfect people... and keep them engaged. Founded by Mark Puncher, who has spent much of the last 20 years with one foot in talent attraction and the other in marketing, Employer Branding Australia delivers better recruitment, employee engagement, and performance results through:
- Real company values that shape culture, performance & contribution
- Unique, authentic EVPs that attract the right people, with open eyes
- Incredible people content that converts to great hires and proud, connected teams
- Deep insights and actionable strategies that help you win, through your people
Overview
It’s #ThursdayPodcast once again!
In the 4th episode of #EmployerBranding: The Inside Podcast (season 6), we had a fantastic opportunity to speak with Graham Quinn, Employer Brand Manager at Zalando.
We discussed designing high-performance cultures, employee retention strategies, and onboarding best practices. Also, we debated how companies frame their cultures and how employees' lived experiences frame an organic, honest organizational culture.
What you’ll learn by listening
- How cultural is employer branding?
- How can small companies kickstart employer branding initiatives?
- Purpose vs benefits - what matters more when attracting top talent
- Designing high-performance cultures
- Employee retention strategies: what works and what doesn’t
- Pros and cons: offering employees stock options
- Employee onboarding best practices
About Zalando
Founded in Berlin in 2008, Zalando has grown from being a pioneer in the world of e-commerce to becoming a leading European online platform for fashion and lifestyle. We connect customers, brands, and partners in 25 markets and employ more than 17,000 talents from 140 countries. We drive digital and sustainable solutions for fashion, logistics, advertising, and research bringing head-to-toe fashion to almost 49 million active customers, fueled by our vision of becoming the Starting Point for fashion – one that is welcoming to everyone.
Overview
It’s #ThursdayPodcast once again! In the 3rd episode of #EmployerBranding: The Inside Podcast (season 6), we had an amazing opportunity to speak with Alex Her, talent brand leader and Global Employer Brand Manager at GoDaddy.
We talked about overcoming #challenges, #failure and why it matters to fail fast, #employeeadvocacy, and a lot more. We also spoke about TEAM, a new creative concept that proves to us that employer branding is no longer a nice-to-have, but a must-have.
What you’ll learn by listening
- Challenges in employer branding & how to overcome them
- How to fail fast & learn more mistakes to succeed in employer branding
- Overcoming naivete in employer branding: practitioners can’t make magic happen
- How implementing employee advocacy initiatives strengthen company culture
- Building relationships, the key to strengthening your employer brand as a bootstrapped company
- Transitioning from trend to reality: EB is here to stay!
- The TEAM concept: what it is & how does it work?
About GoDaddy
GoDaddy helps the world easily start, confidently grow, and successfully run an online presence. GoDaddy was born to give people an easy, affordable way to get their ideas online. Today, we have millions of customers around the world, but our goal hasn't changed. We’re here to help people easily start, confidently grow, and successfully run their own ventures - online and off!
Overview
In ep. 2 of EmployerBranding: The Inside Podcast (Season 6), we had the pleasure of speaking with Selma Sadikovic, HR Lead at SNOCKS. We talked about the way HR blends beautifully with employer branding and recruitment to build a meaningful company culture. Also, we tackled several insightful aspects of what makes a good culture, leadership buy-in, and how to rock at employer branding without breaking the bank.
What you’ll learn by listening
- How employer branding, HR & recruitment come together to help build a stellar company culture
- What makes a good company culture: it’s all about trying out ideas to see what works & what doesn’t
- How to rock at employer branding with little money: when creative ideas come when you least expect it
- Leadership-buy & its importance in building a company from the ground up
- Recruitment marketing done differently: all eyes on people, their needs & their expectations
About
Founded by Johannes Kliesch and Felix Bauer in 2016, the vision of SNOCKS is to become the number one point of contact for basics and lifestyle clothes. SNOCKS aims to establish itself as the ultimate lifestyle brand in the long term, and it is one of the most successful e-commerce startups in Germany.
“We don't just want to be your trusted outfitter and clothing manufacturer, but your competent partner when it comes to lifestyle products. This includes basics, men's underwear as well as timeless classics and sweaters.”
Overview
Season 6 of #EmployerBranding: The Inside Podcast is LIVE!
In the 1st episode of this season, we had the pleasure of speaking with Chelsea Howard, Founder of Drift Employer Brand Community. We talked about humanizing employer branding, defining an EVP the right way, and also about being truly honest about your uniqueness. To build a strong organizational foundation, one must look beneath the surface and acknowledge that “employer branding & corporate branding exist in symbiosis”.
What you’ll learn by listening
- Human-centric employee experience; why it matters
- What is employer branding from a solopreneur’s perspective
- How employer branding & corporate branding exist in symbiosis
- How to do the work: defining your EVP
- Humanizing employer branding, key takeaways worth taking into account
- Candidate experience & providing feedback in the interviewing phase
- What is the employer brand iceberg?
- The importance of building a cohesive employee experience
- How can recruitment and employer branding meet halfway
About Drift Employer Brand Community
We support workplace culture for human beings: grounded in authentic representation, real inclusivity and designed to deliver value across all core drivers of the employee experience.
With nearly a decade of experience building employer brands, creating EVPs and designing employee experiences, we are ready to support you to create a workplace culture that is grounded in authentic representation, real inclusivity and designed to deliver value across all core drivers of the employee experience.
Overview
Ep. 10, the last of #EmployerBranding: The Inside Podcast, Season 5, is now live!
In this episode, we’ve had the pleasure of speaking with Joe Lazauskas, Head of Content & Comms at A.Team. We talked about the power of #teams and how people form bonds together, but also about the builder economy, #purpose, #mission, and how storytelling strengthens company culture.
What you’ll learn by listening
- The power of teams & how people form bonds together
- How work is experienced through teams, not companies
- A different perspective on the new way of work
- An overview of the builder economy, the successor to the “gig” economy
- Where does purpose fit into the new way of work
- What makes great teams come together
- Why storytelling matters when strengthening company culture
About A.Team
A.Team is the first members-only network of the world’s top engineers, product managers, designers, and marketing talent, designed to help growing companies accelerate product development through the power of great teams. A.Teamers come together as cloud-based, modular teams on our team formation platform to work on problems they care about for forward-thinking companies—with the freedom, flexibility, and autonomy they crave.
Over the last two years, we've grown exponentially — scaling to over 5,000 independent builders and over 250 teams deployed on missions across 35+ industries for startups, mid-market, and public companies. A.Teams are building the future of vaccine manufacturing for Apprentice, the next generation of education on mobile for McGraw Hill, a revolutionary model for brick-and-mortar with Blank Street, and much more.
We’re creating a new builder economy that will transform the way people work and companies build, and we’ve brought together an incredible team of people to help us do that—raising a $55 million Series A with investors like Insight Partners, Tiger, and Spruce House; future-of-work pioneers like Adam Grant, Dan Ariely, and Joseph Fuller; and cultural leaders like Jay-Z’s RocNation, and founders and execs from CAA, Apollo, Upwork, Fiverr, and SpaceX.
Overview
Long time, no podcast!
We’re back with episode Season 5, episode 9 of #EmployerBranding: The Inside Podcast! This time around we’ve had the pleasure of speaking with Jolien Demeyer, Founder Jelloow. We talked about building connections with people to attract and retain top talent, but also about values, entrepreneurship, and how a scaleur mindset can help strengthen your employer brand.
What you’ll learn by listening
- Digital marketing 2.0: connecting agencies with companies to build a next-generation marketing marketplace
- An overview of recruitment from a founder’s perspective
- Building connections with people to attract and retain top talent
- How honest values help strengthen your employer brand
- Diversity & inclusion in entrepreneurship: understanding emotions, logic, and personality in both men and women
- What is a marketing scaleur?
- What are the 4 Ss that can help entrepreneurs become scaleurs?
About Jellow
Jelloow is a cloud-based web application where startups or any growing company can match with qualified marketing agencies to get support for their digital marketing/growth needs. The brainchild of a staunch marketer, Jolien Demeyer, started Jelloow back in 2020. Mapping her experience and struggles, she figured out how digital agencies and businesses don’t have an open platform to do business.
She trusted her instincts and nurtured the idea with a team of experts from around the world. This creative, intuitive, entrepreneurial, and skilled team developed a platform that now hosts business deals seamlessly.
Digital agencies are connecting with Jelloow for its You-First policy. The secret of why we strive is hidden in your success. By keeping ourselves true to our values, our services outshine others!
Overview
In episode 8 of our 5th season, we had an interesting conversation with Ebony Morczinek, CEO at @Marley Spoon Europe. We talked about dealing with unexpected company #growth during challenging times and measures leaders should take to maintain universal company values. Also, we touched on several other topics, such as the importance of transparency and open communication, and the way leadership impacts organizational #culture.
What you’ll learn by listening:
- Tips for dealing with unexpected company growth during challenging times
- Measures that help maintain universal company values
- Transparency & open communication: the key to successful teamwork
- Leadership involvement in strengthening company culture: why it matters?
- Work environment, a reflection of company culture
- How does leadership impact organizational culture?
About Marley Spoon
Marley Spoon makes it easy to cook a delicious meal at home by sending tasty recipes and fresh ingredients directly to your door. With Marley Spoon, you're in control—you decide what to eat, when to eat, and with how many. Leave behind the hassle of grocery shopping, say goodbye to food waste, and fall in love with cooking all over again!
Overview
In episode 7 of our 5th season, we had an interesting conversation with Mark Ivan Serunjogi, Employer Brand Manager at Zalando. We talked about diversity and inclusion in employer branding, and why is it so important to #accept people for who they are. We learned that the key to building an inclusive culture is honesty. Becoming open and acknowledging that we’re all humans and we’re all different, and that’s amazing really does reinforce #CompanyCulture.
What you’ll learn by listening
- Adaptability, the key to understanding employer branding
- Diversity & inclusion in employer branding: when empathy goes a long way
- An inclusive culture accepts and welcomes people as they are
- Reinforcing company culture starts with leadership, regardless of company size
- Owning up to your mistakes & becoming more open to improving company culture
- Employer branding in Europe vs the US
- Brand reputation and its impact on both candidates and customers
About Zalando
Zalando is Europe’s leading online platform for fashion and lifestyle. Founded in Berlin in 2008, we bring head-to-toe fashion to 35 million active customers in 17 markets, offering clothing, footwear, accessories, and beauty. The assortment of international brands ranges from world-famous names to local labels. Our platform is a one-stop fashion destination for inspiration, innovation and interaction. As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners, and every valuable player in the Zalando story. Our goal is to become the starting point for fashion.
Overview
In episode 7 of our 5th season, we had an interesting conversation with Ebony Morczinek, CEO at @Marley Spoon Europe. We talked about dealing with unexpected company #growth during challenging times and measures leaders should take to maintain universal company values. Also, we touched on several other topics, such as the importance of transparency and open communication, and the way leadership impacts organizational #culture.
What you’ll learn by listening
- Tips for dealing with unexpected company growth during challenging times
- Measures that help maintain universal company values
- Transparency & open communication: the key to successful teamwork
- Leadership involvement in strengthening company culture: why it matters?
- Work environment, a reflection of company culture
- How does leadership impact organizational culture?
About Marley Spoon
Marley Spoon makes it easy to cook a delicious meal at home by sending tasty recipes and fresh ingredients directly to your door. With Marley Spoon, you're in control—you decide what to eat, when to eat, and with how many. Leave behind the hassle of grocery shopping, say goodbye to food waste, and fall in love with cooking all over again!
Overview
Episode 6 of #EmployerBranding: The Inside Podcast (Season 5) is a very special one!
We were delighted to speak with James Ellis, noted employer brand and talent strategy thinker, author, keynote speaker, and host of The Talent Cast podcast. We talked about some of the core challenges associated with the employer brand function, but also about #myths, #storytelling, human-centric #EVP, and a lot more.
Our key takeaway is that employer branding, is a strong ally in recruitment. However, to reap the benefits, CEOs, founders, TAs, HRs, and recruiters everywhere should admit, accept, and face a universal truth: Everybody lies! For employer branding to thrive as a new function, both companies and candidates must stop lying.
What you’ll learn by listening
- Employer branding: a product marketing mindset, applied to recruiting
- Uncovering the reasons behind the slow adoption of employer branding
- “Better” not “More”: the employer brand is a force multiplier of recruiting
- Unpuzzling the employer brand function: start with a pilot project
- When honesty goes a long way: every job sucks sometimes, and that’s ok!
- Myth debunked: Good culture, bad culture. No, it’s just culture!
- Human-centric EVP & why does it matter?
- Know the differences: traditional marketing funnel vs. recruitment marketing funnel
- Storytelling in employer branding
About James Ellis
James Ellis is a noted employer brand and talent strategy thinker, keynote speaker, consultant, and podcaster who routinely builds "the uncomfortable and new” from scratch and turns it into “this is how we do it now.” “Change agent” isn’t the right term. “Fearless inventor of your future” is closer. Author of the books, “Talent Choose You” and “The Employer Brand Handbook”, James is the inventor of the Recruiting Content Framework, the Employer Brand Manifesto and the first comprehensive Employer Brand Architecture, reinvented the employer brand of a public Fortune 1000 company, the first person to prove content positively impacts applications, turned a failing brand activation department into a multi-million dollar growth engine, started a media-buying department from scratch, and expanded content and social offerings globally.
Overview
In the 5th episode of our 5th season, we spoke with Artyom Chelbayev, Co-founder & COO at Vitamin, a startup in Berlin with a very interesting vision - to build a strong financial future for all women. Throughout the podcast, we talked about the way diversity and inclusion have changed in the last years, but also about the importance of a genuine purpose-driven organizational culture when building your employer brand.
“Every company is an extension of the founding team”, and we couldn’t agree more, Artyom! Tune in for the full episode.
What you’ll learn by listening
- Diversity & inclusion: changes we’ve seen happening in the last few years
- Building your employer brand with purpose in mind
- Company purpose matters: why & how can you find yours?
- An overview of VSOP & its implications in preserving employee engagement
- Building a genuine company culture: start with a company values questionnaire
About Vitamin
Vitamin was brought to life in January 2021 in Berlin by our founders Andrea Fernandez and Artyom Chelbayev. The vision of the company is to build a strong financial future for all women. The mission is to change mindsets, spark conversations and empower every woman to be confident in their finances.
Gender pay gap, career breaks, part-time work, longer life expectancy - the threat of poverty in old age affects women in particular. It is therefore of the utmost importance that every woman is able to take charge of her finances with confidence. At the same time, however, the financial world is still a male domain. We are here to change that. By understanding what women need and want in their individual stages of life. And by supporting them in everyday life with their finances. In a straightforward way that fits their goals and priorities.
Overview
In the 4th episode of our 5th season, we spoke with Tobias Freund, Commercial Director & Partnerships at Tomorrow University of Applied Sciences. We talked about some of the core challenges of employer branding in Germany today, as well as the implications of corporate social responsibility (CSR), and the connection between strong CSR initiatives and high employee retention.
Tune in to learn more about the main drivers of purpose in employer branding, leadership involvement in strengthening company culture, and a lot more. Enjoy!
What you’ll learn by listening
- Employer branding challenges: why is implementation so difficult?
- Leadership involvement in strengthening company culture
- Branding & company culture in Germany: funkiness vs seriousness
- An overview of CSR & its main implications
- How employer branding connects to CSR (corporate social responsibility)
- The connection between strong CSR initiatives and high employee retention
- Product & company culture: the two main drivers of purpose in employer branding
- How important is diversity in strengthening organizational culture
About Tomorrow University of Applied Sciences (ToU)
Tomorrow University of Applied Sciences (ToU)*, is the first European startup to launch a world-leading institution focused on educating future generations to create solutions for a more sustainable society. Make an impact in the areas of sustainability, entrepreneurship, and technology by earning a bachelor’s or master’s degree with us. All of our programs are completely remote allowing you to study, work, or travel all at the same time. Industry experts are your mentors. You'll learn alongside a cohort of mission-driven peers who come from all over the globe on our cutting-edge learning platform — we don’t simply take offline learning online.
Overview
In the 3rd episode of our 5th season, we spoke with Deborah Hamill, VP of People at Cloudbeds; a company that truly believes that people can work together efficiently regardless of location. Their mantra: #RemoteFirst - #RemoteAlways, an approach rooted in the company’s values from the very beginning. Cloudbeds is living proof that having shared values can grow a company at 700+ remote employees.
We talked with Deborah about managing diverse global teams and the implications of employer branding in the recruitment process. Also, we tackled the issue of HR’s biggest challenge: top talent vs. the hybrid workforce.
EmployerBranding: The Inside Podcast on #Spotify. Check out the full episode in the comment section below. Enjoy listening!
What you’ll learn by listening
- Skills every HR manager should have
- How to develop hybrid-ready or remote-ready skills as an HR leader
- Insights into managing global teams remotely
- Kaizen, a business philosophy of continuous improvement
- HR’s biggest challenge: finding top talent or managing the hybrid workforce?
- Sustained improvements: the key to an evolutionary path
- Diversity & inclusion: tips for managing diverse global teams
- How employer branding reflects in the recruitment process
About Cloudbeds
Founded in 2012, Cloudbeds is the hospitality industry’s fastest-growing technology partner, serving a global customer base of thousands of properties across 157 countries. Its award-winning Cloudbeds Hospitality Platform seamlessly combines operations, revenue, distribution, and growth marketing tools with a marketplace of third-party integrations to help hoteliers and hosts grow revenue, streamline operations, and deliver memorable guest experiences. Cloudbeds was named No. 1 PMS and No. 1 Hotel Management System by Hotel Tech Report in 2022, Best PMS and Best Channel Manager by the World Travel Tech Awards in 2021, and has been recognized by Deloitte’s Technology Fast 500 in 2021.
Overview
In the 2nd episode of our 5th season, we spoke with Mark Carpenter, author of the book Master Storytelling, owner, trainer, and speaker at Mindset Strategic Leadership. Throughout the podcast, we talked about the impact stories have on every aspect of our lives, including the business realm, but also about how to leverage storytelling to add value to your business model.
According to Mark, “the best stories are the ones that create an emotional reaction”, and we couldn’t agree more.
What you’ll learn by listening
- The power of storytelling in employer branding & beyond
- Using stories to teach, lead, sell and inspire
- The impact of storytelling on your business model
- Storytelling - a skill that can be developed & nurtured in business
- Where to find stories that add value to your business?
- How the best stories are the ones that create an emotional reaction
- Tips & tricks for improving your skill at telling a story
About Mark
Following three career paths in public relations, marketing & communications, and high tech & software, Mark’s passion is to help others achieve more of their potential.
“I use my three decades of experience (hey, that grey hair doesn't come from a bottle) to provide perspective and guidance to others. I love coaching, consulting and training in communications, leadership development, motivation, change management, and marketing/public relations. My style is collaborative and inquisitive, helping individuals, leaders, and teams see for themselves how they can achieve more and be more.”
Overview
Ready for Season 5 of Employer Branding: The Inside Podcast?
In the 1st episode of our 5th season, we had the pleasure of speaking with Shane Riedel, Founder, and CEO at Elucidate. We talked about the importance of having a values-driven organizational culture, but also about the key to organizational stability and the way shared values truly attract and retain the best people.
What you’ll learn by listening
- Maintaining consistency between external and internal branding
- The importance of having a values-driven company culture
- How shared values attract & retain the best people
- Company culture, the key to long-term organizational stability
- A personal perspective Berlin’s talent market
About the company
Elucidate is a financial crime risk management company enabling financial institutions to benchmark and price financial crime risk through the Elucidate FinCrime Index (EFI), an automated platform developed in partnership with leading global correspondent banks.
Elucidate is an approved benchmark administrator, authorised by the Federal Financial Supervisory Authority (BaFin) and registered with the European Security and Markets Authority (ESMA).
Overview
Tune in for Ep.10 of Employer Branding: The Inside Podcast, Season 4!
In this episode, we had the pleasure of speaking with Gabriela Vieira, Employer Branding Specialist at InEvent. We talked about the roles of recruitment and marketing in employer branding, but also about emotional intelligence at work, cultivating diversity and inclusion, as well as the importance of building a creative concept for a company’s Career Page.
Check it out on Spotify to listen to the last episode of Season 4!
What you’ll learn by listening
- Understanding the role of recruitment & marketing in employer branding
- Company values & their importance in the recruitment process
- Inserting a creative concept into your Careers Page
- Diversity & inclusion reimagined: meet “Ash”!
- The role of employer branding in the US
- How much does creativity matter when developing Employer Branding initiatives?
- Guidelines for fostering emotional intelligence in the workplace
About the company
InEvent is the most powerful software for professional events. If your company needs a platform for B2B events, video-driven conferences, or any virtual or hybrid experience, InEvent is the perfect solution. At InEvent, we are passionate about virtual and hybrid technologies. We are building the most powerful and versatile platform for professional webinars and V&H (virtual and hybrid) events.
Overview
Tune in for Ep.9 of Employer Branding: The Inside Podcast, Season 4!
In this episode, we had the pleasure of speaking with Luke Doubler, principal owner and recruitment specialist at RecruiterCentral.io. We talked about how recruiting happens in Europe versus the United States, but also about #purpose, a vital component of the recruitment process.
Check it out on Spotify to learn more about the role of persuasion in recruitment and the importance of having a dedicated Careers Page when seeking to hire and retain top talent.
What you’ll learn by listening
- Recruiting in Europe vs the United States: an expert’s perspective
- Reasons behind today’s recruitment challenges
- Recruiting via job postings: an outdated practice that
- Purpose, a vital component of the recruitment process
- Employee retention in tech: trends to watch out for
- The art of persuasion in recruitment
- The importance of having a dedicated careers page
About the company
Recruiter Central helps clients flourish by providing the talent they need to solve their most complex challenges. Recruiter Central is a search firm that offers permanent and contract placement services in software development and cyber security. We pride ourselves on providing top talent using a combination of new and old sourcing and recruiting tactics along with personalized and engaged customer service. Recruiter Central is different in that we provide value to our clients by producing how-to sourcing videos and blog posts.
Overview
Tune in for Ep.8 of Employer Branding: The Inside Podcast, Season 4!
In this episode, we had the pleasure of speaking with David Obando, Head of Delivery at Alice&Bob.Company. We talked about communicating expectations and building a transparent leadership culture from the ground up, but also about the importance of having unique company values that resonate with the recruitment process.
It’s a fact: #employerbranding is no longer a trend in 2022. It’s an applicable framework that helps attract and retain the best people in today’s competitive job market.
What you’ll learn by listening
- Building a transparent leadership culture
- How unique values reflect upon the recruitment process
- Communicating expectations: the key to hiring the right people
- How leadership and management style reflect company culture
- Preserving company culture during a scale-up
- Diversity & inclusion: initiatives that help retain top talent
- Employer branding beyond trends in 2022: the importance of a dedicated company Careers Page
About the company
Data grows at an exponential speed. Data security has become crucial for digital companies and their products. Alice&Bob.Company shields what is key: your data. We transform and mature your cloud implementations to sensitive data production platforms. To make the digital world a safer place.
Overview
Tune in for Ep.7 of Employer Branding: The Inside Podcast, Season 4!
In this episode, we had the pleasure of speaking with Roxana Dobrescu, Chief People Officer at Labster. We talked about the importance of diversity & inclusion in strengthening company culture, maintaining a vibrant work environment when working from home, but also about holacracy, a cultural footprint that helps build truly autonomous teams. Enjoy!
What you’ll learn by listening
- The importance of diversity & inclusion in strengthening company culture
- Leadership involvement in shaping company culture
- Working remotely: making things work across different countries & continents
- Guidelines for maintaining a vibrant work environment when working from home
- An overview of holacracy, a cultural footprint
- Trust & flexibility at work: building resilience to succeed
About the company
Labster is a fast-moving, award-winning company that focuses on revolutionizing the way science is taught to students all over the world. Virtual labs are simulated learning environments that allow students to complete laboratory experiments online and explore abstract concepts and difficult theories without stepping into a physical science lab.
Overview
Tune in for Ep.6 of Employer Branding: The Inside Podcast, Season 4!
In this episode, we had the pleasure of speaking with Lisette Sutherland about the #FutureOfWork, the hybrid workforce, and the importance of building boundaries when working remotely. Lisette is the founder of @Collaboration Superpowers and the author of the book “Work Together Anywhere”. Throughout the podcast we also talked about productivity, the importance of building boundaries when working remotely, how the function of the office is changing, and so much more. Enjoy!
What you’ll learn by listening
- Remote work: once a luxury, now a standard!
- What does the future of work hold?
- Living in the hybrid workforce
- Understanding productivity: “twilights” vs “night owls”
- The office 2.0: how the function of the office is changing
- Useful tips for working together efficiently from anywhere
- Creating a team “creed”: the holy grail of effective collaboration in a remote world
- The importance of building boundaries when working remotely
- Where do companies go wrong when it comes to remote work?
About the company
The mission of Collaboration Superpowers is to provide individuals, teams, managers, and owners a roadmap of how to work together anywhere — successfully.
Amassed from interviews with more than one hundred workers and manager/owners, Collaboration Superpowers provides a treasure trove of advice and action lists; tips, tools, and solutions; and personal reports of individuals and teams engaged in doing great things from wherever they happen to be.
Overview
Tune in for Ep.5 of Employer Branding: The Inside Podcast, Season 4!
Because we’re always trying to keep things fresh and interesting, in this episode we spoke with Heather Hansen about creating a connected company culture that supports open listening and linguistic diversity.
Heather is a global communication specialist, TEDxSpeaker, and author at Global Speech Academy. Her recently launched book, “Unmuted”, talks about the importance of linguistic biases at the workplace, but also about daring to show up, speak up, and inspire action.
Tune in to learn more about the different communication methods we can all use to build authenticity, create emotion, feel more more included, and ultimately show our true selves without feeling judged.
What you’ll learn by listening
- What is open listening & why it matters
- Communication: the foundation of leadership
- Creating a connected company culture that supports open speaking and listening
- An overview of linguistic diversity: what it is & why it matters
- Linguistic biases in recruitment: the meaning behind the words and accents
- Guidelines for creating spaces of connection when communicating online
- How voice creates emotion and builds authenticity
About the company
Does your company use English as a global corporate language? If so, Global Speech Academy can help you and your team navigate the proper use of International Business English so you can make the best impression, gain respect and communicate successfully across your teams, with your clients and among global stakeholders.
Global Speech Academy and its Founder and Lead Trainer, Global Speech Specialist Heather Hansen, provide keynote presentations, workshops and one-on-one coaching to top-level leaders all over the world.
Tune in for Ep.4 of Employer Branding: The Inside Podcast, Season 4!
This time around, we spoke with Bogdan-Adrian Nicoară, CEO & Founder, and Ioana Gheorghe, People & Culture Manager at Bright Spaces, the end-to-end digital leasing solution for commercial real estate.
We talked about startup culture and leadership best practice, but also about the importance of adaptability in a hybrid work environment, recruitment marketing in 2022, and the role of transparency in building a strong employer branding.
What you’ll learn by listening
- Company culture & leadership best practices
- Tips for building your employer brand from the ground up
- An overview of a company’s growth potential & its impact on candidate perception
- Implementing a proper ESG company policy
- How does the workplace reflect the culture of a company
- Adaptability - the key to success in a hybrid work environment
- Recruitment marketing in 2022: employer branding takes the lead
- Transparency in employer branding
About the company
Bright Spaces is the end-to-end digital leasing solution for commercial real estate. We are enhancing the showcasing, inventory & lead management, reporting, and communication between landlords, brokers, and tenants.
The idea of Bright Spaces was born in April 2019, when our team won the first Real Estate Hackathon in Romania organized by Proptech Romania. Three months later, we were voted No. 1 at the Proptech Demo Day by various investors from all over Romania.
Overview
Tune in for Ep.3 of Employer Branding: The Inside Podcast, Season 4! We spoke with Christin Eberhardt, People Manager, and Saskia Domke, HR Generalist, at Intermate - one of the largest social agencies in the DACH countries.
We talked about tips and tricks on scaling a company with culture in mind, but also about the importance of having honest company values and what roles they play in creating a healthy workplace. It turns out that getting to know the humans behind the employees is the key to building a strong employer brand.
What you’ll learn by listening
- Tips & tricks on company scaling with company culture in mind
- The importance company values & what role they play in preserving company culture
- A holistic approach to diversity in employer branding
- Building a strong employer brand: what channel suits best?
- The benefits of phone interviews in the initial recruiting phase
- Understanding the humans behind the employees, the key to building a connection
About the company
With over 110 employees and offices in Berlin, Hamburg, Cologne and Vienna, the Intermate.Group is one of the largest social agencies in DACH.
With its own production company Truemates, its own content studios, a holistic and proprietary influencer technology and the influencer and social agency Intermate, the group was able to establish a leading position in the social market with its strong focus on creators.
With a direct connection to the platforms and using its own technological infrastructure, the Intermate.Group offers the entire value chain on social media from a single source: influencer campaigns, creator-centric social media management, content production and performance ads.
Overview
Tune in for Ep.2 of Employer Branding: The Inside Podcast, Season 4! This time around, we had the pleasure of speaking with Ilhan Zengin, CEO at ShowHeroes Group. We talked about the importance of having a growth mindset to help build a transparent, honest company culture; but also about involvement, leadership mindset, the hybrid working model, and a lot more.
What you’ll learn by listening
- The importance of diversity in strengthening the organizational culture
- Leadership involvement in shaping the company culture: how much does it matter?
- The role of video in shaping company culture
- The hybrid working model reimagined
- LinkedIn, a social channel for networking not just for employer branding
About the company
ShowHeroes Group is europe’s most innovative digital tech & media group with a focus on video. With the tagline "Access Video" at its core, ShowHeroes Group serves as an umbrella for the following brands and solutions:
ShowHeroes: the leading, independent provider of instream video solutions for digital premium publishers and brands in Europe, driven by semantic technology and content.
ShowHeroes Studios: offering scalable video production across content, advertising and other assets.
Viralize: a SaaS multiformat supply- and yield management solution for small to medium sized digital publishers in Europe.
UNION Media: a strategic partner for large European programmatic buying hubs, which was founded as a joint venture of four video companies, led by ShowHeroes Group.
The Digital Distillery: an exclusive event format and content platform.
Garage: a digital innovation hub, exploring the intersections between video, content, SaaS and advertising.
Overview
Season 4 of Employer Branding: The Inside Podcast is now live! We’re ecstatic that we’re made it so far! In episode 1 of this 4th series we had a very insightful conversation with Michael Kamleitner, CEO of Walls.io on leadership and its involvement in building a strong company culture. Michael shared with us key points on the importance of maintaining organizational culture, the effects of company growth in preserving values, and a lot more. Tune in on Spotify!
What you’ll learn by listening
- Insights on maintaining company culture as a CEO
- How does company size impact organizational culture?
- Company growth and its effects on culture: dealing with the different backgrounds of the people
- Leadership best practices: living company values is critical
- Company culture fit: a core element of building a strong organizational culture
- Getting involved in knowing your people and understanding their needs and wants
- Suitable channels for building a strong employer brand
- Focus, the key to success in 2022 at a company level
About the company
Walls.io is an all-in-one social wall solution that allows you to collect, curate, and display content in an easy-to-customize feed. You can collect content from multiple social media platforms or let your audience post content directly on your wall. You can add your custom posts to the feed and create a nice mix between content from your audience and your brand's content. A social wall is a great way to harness the power of user-generated content and engage your audience. You can use it at private and public events, on your website or displays in shops or offices. The possibilities are endless!
Overview
Ending season 3 of #EmployerBranding: The Inside Podcast with a bang!
In the last episode of the series, we talked with Oliver, Founder & CEO @Eo Ipso Communications and Konstanty Sliwowski, Founder and Managing Director @Caissa Recruitment, about the implications of proper communication and the importance of a well put together recruitment process to build a strong employer brand.
We spoke about the importance of a unique value proposition, as well as about company values and the way they influence any organizational culture. Tune in on Spotify for more!
What you’ll learn by listening
- Company culture: what it is & how to implement it
- Company values & the overall communications process in the context of employer branding
- The importance of a very well put together recruitment process
- How Employer Branding is reflected in the hiring process
- Employer branding & communications: how the two are linked together
- The importance of having a genuine EVP
- What’s a suitable number of company values & why you shouldn’t have more
- Management & leadership: great reflectors of company culture
About the company
Caissa is a talent acquisition, staffing and executive search organisation with a focus on technology and digital economy. Their mission is to support clients and candidates in identifying and pursuing their employment objectives. As part of Arrows Group, Caissa provides superior recruitment services to startups and scaleups across Europe and beyond.
Eo Ipso Communications helps high-profile individuals and organisations take their reputation to the next level to build future-proof businesses. The company specializes in Strategic, CEO and Crisis Communications.
Overview
It’s #ThursdayPodcast once again! In episode 9 of Employer Branding: The Inside Podcast we had the pleasure of speaking with Rob Schumacher, CEO & co-founder at Feather.
Rob shared with us several eye opening best practices on leadership and company culture. We talked more in-depth about the importance of being results-driven when using data, but also about building a support network to help strengthen your organizational culture. Tune in on Spotify to learn more!
What you’ll learn by listening
- Leadership & company culture best practices
- Guidelines on preserving company culture
- Employer branding trends: diversity in 2022
- The importance of being results-driven when using data
- Social channels suitable for building a strong employer brand
- Building a support network: why it matters & how it can help strengthen your organizational culture
Overview
It’s #ThursdayPodcast once again! In episode 8 of Employer Branding: The Inside Podcast we had the pleasure of speaking with Christopher Plantener, CEO & Founder at Kontist. We talked more in-depth about leadership involvement in building a strong company culture, but also about the importance of internal communication, diversity, trends, and a lot more. Tune in on Spotify to learn more!
What you’ll learn by listening
- Flexibility & equality when working with freelancers & employees
- Maintaining company culture cohesion: keeping freelancers & employees united
- Internal communication: the key to maintaining a strong company culture
- Employer branding & data: measuring employee happiness levels
- Employer branding trends: rethinking the traditional office, aligning purpose & values
About the company
We believe freelancers will shape the future of work, challenging corporate structures, embracing individuality and building successful businesses. Today freelancers don’t get the help they need, in particular when it comes to the complexity of their finances. Kontist provides the banking services freelancers deserve, making finances easy.
Overview
Now that the holidays are over, we’re back in business! In episode 7 of Employer Branding: The Inside Podcast we had the pleasure of speaking with Adeline Bodemer, Head of People, at Gorgias. We talked about leadership buy-in and learning from the best to become the best; but also about the impact of data in talent acquisition, growth sourcing methodologies, and a lot more.
What you’ll learn by listening
- Leadership buy-in: learning from the best to become the best
- Making a career shift: overcoming challenges & taking risks
- The impact of data in talent acquisition & employer branding
- Use data to understand the size of your talent pool when hiring & retaining top talent
- Bridging the salary gap using data: how to make the best job offer
- Talent acquisition & employer branding trends for 2022
- The importance of implementing data-driven growth sourcing methodologies
About the company
Gorgias builds a multi-channel help desk integrated with e-commerce merchants' back-office. It allows merchants to manage all their support from one place. It connects all business apps and all communication channels to provide support agents a unified view of their customers. It sets auto-responses to common customer requests. Gorgias helps merchants leverage support as a way to increase sales.
Overview
The holiday season is just around the corner, so we thought it would be nice to end the year with a special podcast episode. In Ep.6 of Employer Branding: The Inside Podcast we’ve had the pleasure of speaking with Steven Brand, Global Employer Brand Manager at Mambu. We talked about EVP & TVP, creating a culture of openness through honesty and transparency, delivering consistently impressive people experiences, and a lot more. Tune in on Spotify & enjoy!
What you’ll learn by listening
- Learning the difference between employee value proposition & targeted value proposition
- The importance of delivering a consistently impressive people experience
- Honesty & transparency in employer branding: creating a culture of openness
- The role of data in employer branding
- Building internal relationships & networks in employer branding
- A personal approach of a trend in employer branding for 2022
Overview
We’re back with Ep.05 of Employer Branding: The Inside Podcast! Tune in to listen to Paul Glover, C-suite performance coach at paulglovercoaching.com, talk about the power of coaching for business leaders. Throughout the podcast, we covered several other interesting topics on purpose and its role in strengthening company culture, the future of work, the importance of truth-telling, and a lot more.
What you’ll learn by listening
- Leadership facts: the importance of truth-telling from a C-suite performance coach’s perspective
- Coaching for leaders & why it matters
- Guidelines to help tackle employee disengagement
- What it really takes to be a team leader
- The power of purpose & its role in strengthening company culture
- The future of work lies in the self-directed teams
- Unlocking the power of storytelling from a leader’s perspective
Overview
We’re back with Ep.04 of Employer Branding: The Inside Podcast! Tune in to listen to Yvonne Scheja, Talent Acquisition & Employer Branding Manager at Oetker Digital GmbH, talk about the power of data in employer branding, and how research and data insights are vital when recruiting top talent. Throughout the podcast, we covered several other interesting topics on the role of creativity in talent acquisition, and a lot more.
What you’ll learn by listening
- The power of data in employer branding: how research and data go hand in hand
- Employer branding meets the art world: merging data with creativity
- Guidelines to keep the company culture united amid the pandemic
-
ExpertTiP: Employer branding is NOT a one-woman/man-show
- Recruiting top talent in tech goes beyond brand reputation
- Employer branding is a holistic approach to the employee lifecycle
Overview
Episode 3 of Employer Branding: The Inside Podcast is up and steaming! Tune in to listen to Sean McAuliffe, Founder & CEO at Huey.io, talk about keeping teams agile when working remotely. Throughout the podcast, we covered several other interesting topics on maintaining balance between people and processes, managing a team through mergers and acquisitions, and a lot more.
What you’ll learn by listening:
- People come first in a remote environment: managing distributed teams
- Maintaining balance between processes and people
- Essential tips for managers working with a remote team
- Managing a team through mergers and acquisitions
- The importance of having a strong employer brand when working remotely
- Keeping teams agile as you grow in a remote environment
Overview
We’re back with Episode 2 of Employer Branding: The Inside Podcast! This time around we’ve had the pleasure of speaking with Adriana Hurduc about building a company culture. Adriana is a
Strategic Talent Acquisition Manager at Cavalry Ventures, and she shared with us some interesting insights on the importance of people and people teams when you’re just starting out building a company from the ground up. Tune in for more!
What you’ll learn by listening
- What makes a good culture in the early stages of a company
- The importance of building an internal company culture first
- The level of interest companies have in building a culture with a solid employer brand
- The evolution of the company culture as a concept
- Tips & tricks on how to fix broken recruitment
- Useful insights on remote work
- Recruitment is teamwork, not a one man job
Overview
Season 3 of EmployerBranding: The Inside Podcast is out now! To keep things interesting, we’ve started exploring a slightly different format centered around one topic. Today’s discussion was about belonging. What does it mean to have “a sense of belonging” in the context of employer branding?
We debated the concept with Iulia Costea, Employer Branding Manager at Marley Spoon, and we found out that there’s a deep connection between employee engagement, company culture, and belonging. Tune it to learn more!
What you’ll learn by listening
- “A sense of belonging”, what it is in the context of employer branding
- What defines a successful culture
- Differences between work-life balance, work-life overlap, and work-life integration
- The importance of giving, receiving, and implementing feedback
- Understanding the connection between engagement and a sense of belonging
Let’s unpuzzle company culture! Employer Branding: The Inside Podcast is hosted in Berlin, Germany by Georgiana Gitschuk, CEO at @Beaglecat and employerbranding.tech.
In every weekly episode, employer brand specialists and HR leaders will join us to talk about their favorite strategies, tips, and tricks for building a strong employer brand. Thus far, we’ve had invitees from top companies across Berlin, Germany & Bucharest, Romania such as - eMAG, UiPath, Marley Spoon, Penta Berlin, New Work SE, commercetools, Taxfix, Personio, Ironhack, Mula-Berlin, CrossLend, and Bitkom.
Overview
We’re back with episode 10 of our Employer Branding: The Inside Podcast. This time around, we decided to switch things up a bit and approach the topic of employer branding from a different perspective. Meet our guest, Mark Herschberg, HR expert and author of the book The Career Toolkit. Throughout the podcast, we talked about skills that teams need to become more effective, but also about implementing a peer learning programme to develop and maintain employee skills and engagement within companies of all shapes and sizes.
What you’ll learn by listening
- Skills that make teams more effective
- Overcoming communication challenges within your organization
- What is peer learning & how it can help you be a better leader
- Developing skills & keeping employees engaged via peer learning
- Putting theory into practice - creating the same language within your organization to increase skills & maintain engagement
- The key to successful recruiting at the organizational level: Merging HR with sales and marketing
Overview
Episode 9 of Employer Branding: The Inside Podcast is live on Spotify! Tune in to listen to Gabriella Cheston, Senior Talent Acquisition Manager at CrossLend, talk about the complexity of the entire recruiting life cycle in FinTech. We also discussed KPIs, delighting employees to preserve competitive advantage, and more.
What you’ll learn by listening
- Talent acquisition in the FinTech industry - how is it different from other industries
- Delighting employees to preserve competitive advantage
- How to position your company from an HR perspective
- Insights into the entire recruiting lifecycle
- What a talent acquisition manager’s strongest KPI
- What makes a candidates a sustainable candidate
Overview
Following a well-deserved summer break, we’re welcoming the autumn season in style with episode 8 of our Employer Branding: The Inside Podcast. This time around, we’ve had the pleasure of speaking with Emily Firth, Global Employer Brand Consultant and Founder & CEO at @TheTruthWorks. We talked about getting at the heart of what makes you unique as an employer, but also about the role of innovation in employer branding. And a whole lot more, so make sure to read more.
What you’ll learn by listening
- How to get at the heart of what makes you unique as an employer
- Core pillars to have in mind when defining your EVP
- The role of innovation in employer branding
- WHO you are as a brand & WHAT sets you apart
- Tapping into your creativity as a company, regardless of size and shape
Overview
It’s been a while since our last podcast episode, but we’re back! Ep. 7 is out and this time around, we interviewed Michiel Das, CMO at Cuideo and employer branding expert at Employer Branding Lab. Michiel shared with us incredible insights on the state of employer branding now and in the years to come, but also lots of valuable information on how marketing and HR are starting to take employer branding more seriously. Tune in for more!
What you’ll learn by listening
- Guidelines to bridging the cultural and geographical barriers in employer branding
- The state of employer branding five years from now
- HR & the transition to a more marketing-oriented approach
- Why employer branding is a grey zone for HR and recruitment
- Why both HR and recruitment should embrace employer branding
- How HR, recruitment, marketing, and employer branding are all connected
Overview
Episode 6 of EmployerBranding: The Inside Podcast is live on Spotify! This time around, we’ve had the opportunity to interview Johannes Wichmann, employer branding manager at New Work SE. Johannes shared with us some valuable insights on shaping the future of work, what it means, and what companies should be doing to master their employer brand activities. Employer branding is diverse, to say the least. Tune in to learn more!
What you’ll learn by listening
- Shape the future of work: what it means & how it is implemented
- The multi-facets of employer branding/EB
- The link between employer branding & a company website
- What it means to have an open, flexible company culture
- Psychological safety in the hybrid workplace
- Context vs content in employer branding
- What is data-driven employer branding
Overview
Ep. 5 of Employer Branding: The Inside Podcast is out! In this episode, you’ll be listening to Maike Hartung, Employer Branding Manager at @commercetools. Maike has shared with us vital information on the importance of attracting and retaining people with the right mindset. Employees come first! We couldn’t agree more. Tune in for more insightful thoughts.
What you’ll learn by listening
- Employer branding accompanies the employees throughout their whole work-life at a company
- Internal & external employer branding
- Employees come first - attracting and retaining people with the right mindset is actually the key to our long term success
- Team ideas, the key to fulfilling the company vision & purpose
- Guidelines on maintaining employee engagement in these tough times
- Employee engagement initiatives to instill a sense of well-being & belonging
- Employer branding predictions for the future
Did you know that sometimes you just need “good boots” to make your employees happy?
In today’s episode, we’ve had the pleasure of interviewing David Thompson, Employer Branding Consultant & Director at Employer Branding Made Easy. We talked about the importance of listening and understanding the needs of your people. David shared with us some valuable insights on the benefits of #employerbranding. Believe it or not, they go far beyond cost and transactional savings.
Tune in to learn more about how to become more self-sufficient through powerful storytelling, data, and research:
What you’ll learn by listening
- The benefits of employer branding go beyond cost & transactional savings
- Employer branding: it’s not just a nice-to-have but a critical pillar of any resourcing strategy
- Sense of purpose, the key to a strong company culture
- The role of data in crafting an employer branding strategy
- Tips on converting job seekers in an industry (tech) where nobody is looking for a job
- Integrations among functions across organizations
- Employer branding and people marketing matter just as much as brand marketing
- Steps to engaging your audience at an emotional level through storytelling
Overview
S02Ep.03 of Employer Branding: The Inside Podcast is here! We’ve had the pleasure of speaking with Katrina Gnatek, Employer Branding Manager at Taxfix, and we learned that there’s a lot more to the employer brand function than meets the eye. We talked about the importance of having an EVP, ongoing learning to help refine your EVP, and a lot more. Check it out to find out more!
What you’ll learn by listening
- How an EVP is the pillar of your company culture
- The power of data when refining your EVP
- Insightful tips on employer branding for managers just starting out
- The future of work is people-centric, collaboration-friendly, mental-health friendly
- Prioritizing on employee experience
- The importance of listening to your employees & iterating as you go to succeed
- How the future of work is more people-centric
Overview
In S02Ep.02 of Employer Branding: The Inside Podcast, we’ve had the pleasure of speaking with Madalina Banu, Senior Talent Acquisition Specialist, at Ericsson. We talked about recruitment do’s and don'ts, but also about the impact candidates have on recruiters. In terms of key takeaways, once more we concluded that transparency and flexibility matter a lot when strengthening your employer brand.
What you’ll learn by listening
- Recruitment marketing do’s and don’ts: lessons to learn when starting out in recruitment
- Candidate impact & the influence they have on recruiters/hiring managers
- The importance of transparency when providing feedback to candidates
- Why it matters to be both active and proactive with your employer brand strategy
- Essential tips for people starting out in a Talent Acquisition role
Overview
Season 2, Ep. 1 of Employer Branding: The Inside Podcast is out! In today’s episode, we’ve had the pleasure of speaking with Noa Levav, recruiting & employer branding manager at Productsup, a cloud-based SaaS platform for product content, optimization, and distribution in commerce. We talked about prioritizing employee experience, the importance of bringing company values to life, and of course, about putting those values to good use when defining your company culture.
What you’ll learn by listening
- Transitioning from recruiting manager to recruiting & employer branding manager
- Prioritizing on employee experience - a must-do for all organizations, regardless of size
- The importance of having carefully defined values
- Putting company values to good use when framing your company culture
- Insightful tips for employer branding managers just starting out
Overview
In episode 15 of our Inside Podcast, the last of Season 1, we’ve had the pleasure of speaking with Kim Dang, Culture and Employer Branding Manager at ultimate.ai. We talked about the importance of being consistent when doing employer branding, initiatives in the tech industry that every company should have, and we were finally confirmed that not only the rich can afford employer branding. Although it doesn’t manifest in revenue immediately, it pays to embrace it because it paves the way to a more transparent and stronger company culture in the future.
What you’ll learn by listening
- Employer branding initiatives in tech
- Changing perceptions about HR
- Core differences between company purpose and employee purpose
- Employer branding: on the side of HR or on the side of marketing?
- HR is about goals, marketing is about tools, employer branding is about people
- Only big companies can afford employer branding - true or false?
- Employer branding doesn’t manifest in revenue immediately, but it gives consistency in the future
Overview
In Ep. 14 of Employer Branding: The Inside Podcast we've had the pleasure to speak with Inara Joanethis, Employer Branding Lead at Zalando, share her take on managing a global brand, embracing the competition, putting your ego aside, and insights to mastering multi-cultural employer branding.
What you'll learn by listening
- Main differences between employer branding in a startup & employer branding in a corporation
- What it’s like to manage a multi-layered, global brand
- Whether or not employer branding is universal
- How to bring employee value proposition to the next level
- The importance of staying true to your values
- How to embrace the competition & put your ego aside
Overview
Ep. 13 of Employer Branding: The Inside Podcast is out! In this episode, we’ve had the opportunity to interview Sofia Nunes, People Engagement & Culture Specialist at Mambu. With a background in psychology & a Masters in human-computer interaction, Sofia has talked to us about the importance of putting the right systems in place to maintain and scale a healthy company culture.
What you’ll learn by listening
- Company culture insights – tips on maintaining & scaling a healthy culture
- Preserving values via people initiatives that bring out the best in people
- The importance of autonomy, mastery, and purpose for continuous employee engagement
- How perks, regardless of their nature, don’t equal engagement
In Ep. 12 of Employer Branding: The Inside Podcast you’ll be listening to Dr. Karolina Kettler, Senior HR Manager at Popcore, share her take on maintaining employee retention when working in a startup, but also about being transparent and empathic in life and in business overall, not just in HR.
What you’ll learn by listening
- How to maintain employee retention in a startup
- Tips & tricks for preserving a healthy company culture
- Why transparency matters the most, regardless of company size
- The importance of empathy in HR, in business & in life
- Perks of working in HR for a successful startup
- Why letting people go is tough, but necessary
Overview
In Ep. 11 of The Inside Podcast, you'll be listening to Anelise Cornely, HR Manager at Perdoo, talk about her role in the company, but also about HR perks, challenges, and other key ingredients that keep her team united.
What you'll learn by listening
- What it's like to be an HR manager in a startup - every little change you make matters!
- Culture & values - the glue that keeps teams united
- The perks of HR management in a small team - autonomy, no micromanagement
- The importance of having a company culture defined by leaders
- Overcoming challenges through the power of unity, flexibility, and innovation
In Ep. 10 of The Inside Podcast, you’ll be listening to Magor Csibi, Head of Leadership and Organizational Culture Practice at Trend Consult Group. Magor shares key insights into what exactly makes a healthy company culture - “Culture is like a waterfall. It's coming from the top and it's cascading down. So it's very important that the leader be the owner of the whole process. It cannot be in any other way.”
What you’ll learn by listening
- Company culture: what it is, what it isn’t
- How to frame real company values
- Good behaviors vs. toxic behaviors in organizations
- How measuring & enabling emotions leads to a healthy organizational culture
- WHO is the owner of the culture inside an organization & WHY
When should startups define their company culture? In Ep. 9 of The Inside Podcast, you’ll be listening to Jenny Boldt, Head of Startups at Bitkom. Jenny has shared with us her personal take on building a company culture. Tune in to learn more about what makes a startup successful.
What you’ll learn by listening
- Why letting people that don’t fit the company culture go is the best (but hardest) decision founders should take
- Three most common mistakes startups do when it comes to company culture
- Three examples of companies that are doing an amazing job at building a strong company culture
- What makes a successful startup: team or product?
- Insightful tips to a healthy company culture
Regardless of your experience in HR, employer branding, or talent acquisition, in Ep.8 of The Inside Podcast, you’ll be listening to Bepo Kapitanović (Marketing Manager at Mula-Berlin) shed some light on what it’s like to be a marketing manager in an employer branding company.
What you’ll learn by listening
By listening to the podcast, you’ll learn more about:
- How to create an impact among other marketers
- How automation works in employer branding
- Why being human matters more now than ever
- Marketing & employer branding - a match made in heaven
- The importance of stories, values & proper communication in marketing
- Employer branding is not about numbers, but about creating the right environment for people
How did UiPath manage the entire "work from home" scenario? What did they do, that helped them stay connected and engaged? Viorela Marcu, Global Employer Branding Leader, sheds some light on some of their strategies.
Coaching should be part of every successful personal and professional development experience. How does it help the learning process and what does it consist of? Hang Vu Thi Thu, Career Coach at Ironhack, tells us exactly what we should be looking for when considering it.
Most of the time, HR officials will say their job is not to shape the culture of the company, but rather to maintain and safeguard it. We tend to disagree. Founders and C-level managers are equally responsible for forging the perception of the brand.
Being a people person when working in employer branding is useful, especially "when you ask your colleagues to film the tenth video for the fourth time".
Cassandra Hoermann shares her insights into her experience working in Employer Branding for a company targeting people.
"People have the misconception that HR needs to set up the culture. We facilitate the culture, we maintain it, we sometimes put pressure on the c-level managers to be more mindful of certain practices, but we don't carry the company culture. "
Ana Milunovic, HR Lead of Penta, tells us more about creating a company people enjoy working for.
Regardless of your experience in HR, employer branding, or talent acquisition, in Ep.2 of The Inside Podcast, you’ll be listening to Iulia Costea (Talent Acquisition Manager at Marley Spoon) shed some light on what it’s like to be a talent manager and recruit primarily tech professionals.
By listening to the podcast, you’ll learn more about:
- What talent acquisition is
- Main differences between talent acquisition & recruitment
- Why adaptability & flexibility are the keys to success in both talent acquisition & recruitment
- Useful tips for the aspiring talent acquisition manager
- The human factor & why it matters most in HR
- Two books every HR/employer branding specialist should have on their reading list
- Expert advice: Best practices on recruitment & talent acquisition
What do learning and development and employer branding have in common? We'll find this out from Lavinia, People Experience Manager at Emag (no.1 digital retailer in Romania, 5000 employees).
In her role and throughout her career she has managed both employer branding and learning and development. Most of all, Lavinia sees herself as a “learning geek” and actually curates Offbeat, a monthly newsletter with resources and insights in learning and development.