Email Einstein Ingenious eCommerce Email Marketing by Flowium: Recent Episodes

Vira Sadlak & Andriy Boychuk

Everyone working in online retail knows that it’s vital to develop an elite email marketing plan. But that doesn’t just happen on its own. How do you create a killer email list from scratch? How do you build a foolproof email marketing strategy? What are the secret email growth hacks that could be doubling your revenue right now? Welcome to the Email Einstein Podcast by Flowium, the show where top-notch eCom geniuses, entrepreneurial brains, seasoned marketing masterminds and email prodigies from all walks of life share their biggest “a-ha” moments, tough lessons learned, and most effective marketing strategies. Learn the ins and outs of eCommerce email marketing from Flowium, one of the fastest growing agencies in the world. New episodes come every Tuesday. Tune in!

12 - This is the final episode of the Email Einstein podcast.

After five years of hosting the show, Vira and Andriy reflect on their journey. They talk about how to decide whether to keep pushing a project or bring it to a close. You will hear why ending a project is not failure. It is a strategic decision.

Through personal stories, real business experiences, and lessons learned from projects that thrived (and others that didn’t), this episode explores how iteration, timing, and self-awareness shape long-term success. This may be the final episode, but the growth, learning, and connections continue.

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11 - Explore opportunities after the Black Friday and Cyber Monday rush.

🎁 1,200+ Holiday Email Examples from Top eCommerce Campaigns

Vira and Andriy, our email marketing experts, cover three key December mini holidays, including Giving Tuesday, Green Monday, and Boxing Day, and explain how they drive revenue. Hear real campaign examples from top brands and get clear steps to maximize sales and keep your campaigns running smoothly during the post-BFCM season.

Plus, they share quick tips for BFCM and December campaigns that you can implement to keep your email marketing running smoothly during this busy period.

Claim your free email marketing audit!

10 - Black Friday and Cyber Monday are near. This episode gives you clear strategies to increase Average Order Value during the biggest sales season.

🎁 Get 12 Strategies to Increase AOV - Free Checklist!

You’ll learn five proven tactics:

Use tiered discount codes.
Offer creative free gift thresholds.
Add upsell and cross-sell ideas.
Promote profitable payment & shipping methods.
Provide early access for VIP.

Learn what works and what doesn’t from real eCommerce brands, so you can improve your BFCM campaigns.

🚀 Is Your Email Marketing Ready for Black Friday/Cyber Monday? Find out with this quick checkup!

Claim your free email marketing audit!

9 - In this episode, Vira and Andriy break down what you need to do to get your email automations ready for the busiest shopping time of the year, Black Friday and Cyber Monday.

🚀 Is Your Email Marketing Ready for Black Friday/Cyber Monday? Find out with this quick checkup!

Drawing on years of hands-on experience and countless eCommerce brand stories, they guide you through strategic discount code management, campaign and flow consistency, and the smart use of universal content blocks to maximize efficiency. They also share tips on implementing high-converting flows such as back-in-stock and price drop automations, along with creative tactics to drive repeat purchases well into the Black Friday season.

🎁 Get Free Black Friday/Cyber Monday Checklist!

Claim your free email marketing audit!

8 - Secrets Behind High-Performing Email Design

Get The Ultimate 2025 Email Design Guide for free!

This episode is all about email design. Our Lead Designer, Anne Lamotte, and Creative Director, Amanda Lucaj, share secrets behind high-performing email design. They prepared a variety of examples to show you best practices and current email design trends. This is an inspiring and valuable episode you should not miss.

Watch the video to see all the design examples!

You’ll Learn

How often email design trends change
Why image-only emails are a bad idea
What white space is and how to use it in emails
Why visual hierarchy is crucial in high-converting emails
How to keep the text-to-image balance
What separates high-performing designs from average ones
How AI tools make email design easier (With Examples)

and more!

Claim your free email marketing audit!

7 - In this episode, Vira and Andriy dive deep into what really affects click-through rates—why yours might be underperforming, and most importantly, how to fix it.

Armed with real-life case studies, they introduce their easy-to-remember CLICK acronym for boosting your email click rates: Clarity of Message, List Segmentation, Incentive to Click, Creative Design, and Keep Testing.

Free Checklist To Improve Click-Through Rates!

You’ll Learn About…

Why your current click-through rate might be underperforming
Real-life case studies and what they reveal about successful (and unsuccessful) email strategies
The dangers of using too many CTAs
When plain text emails can actually outperform designed ones
How segmenting your list can drive results
Must-try tools to level up your email marketing experiments
Why ongoing testing is essential to staying effective

Claim your free email marketing audit!

6 - Learn what transactional emails are, why they matter, and how to make your transactional emails work harder.

Get a Free Checklist for Preventing Emails from Going to Spam

You’ll Learn

What transactional emails are and why they’re so important
The difference between transactional and marketing emails
Examples of transactional emails that keep customers coming back
The essential elements of the best transactional emails

Claim your free email marketing audit!

5 - Curious how AI is reshaping marketing?

In this episode, we discuss how to use AI for smarter customer insights to faster, sharper copywriting.

Whether you’re just getting started or already testing AI, you’ll walk away with clear, actionable ideas you can try today.

Get 650+ Free Email Examples to Master the Top 5 Automations

About Today’s Guest

Robbie Fitzwater is the founder of MKTG Rhythm, an email marketing agency focusing on retention. He prides himself on teaching his clients to be better email marketers themselves. MKTG Rhythm aims to help clients build out and optimize their email ecosystem. He’s been making waves in the digital marketing world since 2008. He also teaches digital marketing and social media strategy as part of the Clemson MBA program as a side gig.

You’ll Learn About…

How to use AI in marketing effectively
Which AI tools are best for different tasks
Prompts that actually work (and save you time)
Creative ways to use AI for customer research
Using AI as a thought partner for proposals, campaigns, and important emails
How AI in marketing automation boosts performance
Ways AI can help check your emails for tone and typos

Claim your free email marketing audit!

4 - Google just dropped major Google Merchant Center updates—are you ready?

In this episode, we break down what these changes mean for eCommerce brands, especially when it comes to email marketing, audience segmentation, and growing your owned channels.

Joining us is Tanya Chandik, an eCommerce Strategist who’s seen firsthand how platforms evolve.

Tune in to learn how to turn these updates into a competitive edge and avoid costly mistakes.

Free Checklist for Preventing Emails from Going to Spam

Claim your free email marketing audit!

3 - Klaviyo’s new pricing is here—are you ready?

In this episode, we break down the key changes, how they may impact your strategy, and what you need to do to keep your costs optimized.

Watch a Free Klaviyo Mastery 3.0 Course here!

You’ll Learn About

How to handle large lists with low engagement
Klaviyo’s new Automatic Downgrade feature
Key list-cleaning metrics to watch
How Klaviyo price increase will affect SMS profiles
Why you shouldn’t over-invest in your Sunset Flow
How to clean your list: a step-by-step guide
Immediate steps to protect your performance

All the mentioned resources are here!

Claim your free email marketing audit!

2 - Ready to boost your eCommerce email marketing? In this episode, we’ll walk you through the email flows that drive the highest revenue.

Learn how to optimize your email automations and steal proven strategies from leading brands like Patagonia and Warby Parker.

Get 650+ Free Email Examples to Master the Top 5 Automations

You’ll Learn

How to upgrade your Welcome Flow to increase conversions
How personalization drives eCommerce email results
Patagonia’s customer connection secrets
How to design Post-Purchase emails like a SaaS brand
The key blocks and sections that make Post-Purchase emails effective
Abandoned Cart vs. Added to Cart and which one is right for you
How to segment based on cart value to boost sales
How to leverage the Sunset Flow to seize missed opportunities
How to create Winback emails that re-engage customers

Claim your free email marketing audit!

1 - After nearly a year-long break, Andriy and Vira, our email marketing experts, are re-energized and ready to dive into the world of email and SMS marketing. In this episode, you’ll get insights into the top five email marketing trends to watch for in 2025. From AI summaries and interactive emails to AI-powered optimization and dark mode, we’ve got the tips you need to stay ahead in the ever-evolving eCommerce landscape. Plus, we’ll highlight the importance of email accessibility to ensure your emails effectively reach every audience member.

Stay tuned for monthly episodes packed with valuable insights to elevate your email marketing!

Get 650+ Free Email Examples to Master the Top 5 Automations

You’ll Learn

The latest news and funny stories from Andriy and Vira
The importance of optimizing emails for AI interpretation
How interactive elements can engage your audience and create a memorable inbox experience
How AI can automate and enhance your discount strategies, subject line testing, and more
Why it’s crucial to optimize for dark mode in 2025
Best practices to make your content inclusive and user-friendly

Claim your free email marketing audit!

Exciting news—our podcast is getting a makeover!We’re broadening our content focus so we can share our knowledge beyond email marketing and help your business thrive in the digital space.

Get ready for insightful discussions with industry experts, foolproof marketing strategies, and the latest trends to supercharge your eCommerce success.

Thanks for being with us these three wonderful years—stay tuned for our new episodes!

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

193 - Tune in for our insights on how to engage with your customers on an emotional level while helping them find the perfect gift for mom. Discover our top email marketing campaign ideas to prompt your subscribers to shop this Mother’s Day.
Watch the video showcasing all email design examples here!

You’ll Learn

How to tie your products with your email marketing strategy
One segmenting strategy you should implement before Mother’s Day
The differences between marketing Mother’s Day in the UK, the US and Canada
Email campaign ideas for even the least giftable industries
The secret to conversion beyond discount incentives
Andriy and Vira’s top suggestion for optimizing your website this Mother’s Day

Resources Mentioned in This Episode

How to Insert a Countdown Timer in an Email
99. How to Use Organic Content as an Opt-in for your eCommerce Business
Wild One
Cleancult
Sephora
Shock Surplus
Everlane
Doe Beauty
Sol de Janeiro
Brilliant Earth
Ippolita
Steven Alan
Tuft & Needle
Samsung
Postable

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

192 - Dive into the art of naming your eCommerce business with our 12 best practices! Join our hosts Andriy and Vira as they share insightful tips and humorous anecdotes, including the stories behind their own business names.

Watch the full episode!

You’ll Learn

The story behind Flowium’s brand name
The first thing to consider when picking a name for your business
Domain value: Andriy and Vira’s insights on pricing
Best advice on validating your brand name
Amazon’s original name and why Bezos discarded it
The technical advice for choosing a strong brand name
One thing to consider if you want to go international
3 techniques for crafting stand-out brand names
Trademark and why it’s crucial to register your brand
4 key resources for choosing a brand name + a walkthrough on how to use them

All mentioned resources are here!

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

191 - In this episode, we chat with Jesse Clemmens, co-founder of HiTide, a platform revolutionizing SMS list growth for Shopify brands. Delve into cutting-edge strategies for data collection, effective retention techniques for sustainable growth, and more!

Watch the full episode here!

You’ll Learn

All about the HiTide process
How HiTide collects zero-party data
HiTide vs. ManyChat: similarities and key differences
Tagging as a way to trigger an automation: how it works
Examples of automations triggered by tagging
The top reasons consumers unsubscribe from SMS
Email vs. SMS: the key differences in retention
Subscriber LTV: people who join organically vs. through giveaway posts

Resources Mentioned in This Episode

HiTide
WHOOP app
Mr. Popper's Penguins (Newbery Honor Book)
Dumb and Dumber (1994)
Mr. Popper's Penguins (2011)
Shopify
Attentive | Personalized Text Messaging for Innovative Brands
Postscript - SMS Marketing and Sales for Shopify Brands
Klaviyo: Marketing Automation for Email Marketing, SMS & CDP
Instagram
Chat Marketing Made Easy with Manychat
Gorgias: Customer Service Made Easy for Online Stores
SuperBonsai - SuperHuman Alcohol Recovery
HiTide Case Study: How SuperBonsai Jump Started Their Postscript List at a Cost of $0.24 Per Subscriber
NADS Organic Underwear – Nads
Bottomless - Your Products Always In Stock

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

Mr. Popper's Penguins

190 - Join us as we chat with Gabrielle San Nicola, Senior Agency Partnerships Manager at Disco, about boosting AOV, navigating competition, and leveraging Disco’s data to grow your eCommerce business.

Watch the full episode here! You’ll Learn

How Disco helps you boost your AOV
Disco’s pricing model and its advantages to users
How Disco helps you navigate competition
The backstage of Disco’s data collection process
How you can leverage Disco to grow your email list

Resources Mentioned in This Episode

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

189 - Tune in for this special episode where charity: water’s Retention Marketing Manager Anthony Aurrichio shares how he uses email marketing for the greater good.

Watch the full in-person episode here! Interview Questions

What is charity: water about and what are your values?
What technology do you use to manage projects at charity: water?
How big is your retention team?
Is the concept of retention different for NGOs?
Are there marketing channels where you put more resources than others?
How do you leverage email marketing to reach potential donors?
How do you grow your email list?
Do you collect zero-party data?
What ESP do you use?
What email automations do you use?
Do you use a loyalty program?

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

188 - Our Founder & CEO Andriy Boychuk is launching his first eCommerce business, and he’s here to walk you through the inner workings of this exciting venture.

Watch the full in-person episode here!

You’ll Learn

The reason Andriy is doing it now, after 7 years in eCommerce
Andriy’s top advice for choosing a niche
Building from scratch vs. buying an existing business: pros and cons
Getting started: research tips and key considerations
Our co-host Vira’s top tips for market research and analysis
How Andriy plans to validate his concept
Choosing the right eCommerce program: what to consider
Product sourcing models and which one Andriy is choosing
Macro- or micro-influencers for a new eCommerce business
Legal considerations when starting eCommerce business

Click here to check all the mentioned resources in this episode.

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

187 - If you’re thinking of expanding your business to the UK, this episode is for you! Join us as we delve into the key considerations and strategies for successfully navigating the UK market. Tune in for valuable insights and expert advice that will empower you to make informed decisions and thrive in the dynamic business landscape of the United Kingdom.

Watch the full in-person episode here!

You’ll Learn

The key spending category in the UK
The role of Amazon for the UK consumers
Messenger marketing in the UK: yay or nay
One or multiple email accounts for different countries: which is better
The role of social media in establishing your brand in the UK
What you should know about sustainability as an eCommerce brand
And more!

Resources Mentioned in This Episode

Tim Hortons
Buy Dr Pepper. Earn Pepper Perks Points.
Coca-Cola
Dove
Tesco - Supermarkets | Online Groceries, Clubcard & Recipes
Prom.ua
RSVLTS
Amazon.com. Spend less. Smile more.
The Sports Edit | Activewear, Yoga and Running
Kavee
Flowium Instagram
WhatsApp Web
Telegram
Facebook
The Home Depot
IKEA: Fresh home furnishing ideas and affordable furniture
RØDE Microphones | Premium Microphones & Audio Equipment
Leave an Apple review & get a Flowium gift

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

186 - Dive into the world of St. Patrick’s Day marketing with our expert insights on crafting unforgettable campaigns. Discover how to infuse luck, surprise, and sustainability into your promotions, alongside creative ways to incorporate the festive spirit into customer interactions.

Watch the full video here!
Resources Mentioned in This Episode

Smart Passive Income Podcast with Pat Flynn
Macy's Thanksgiving Day Parade 2023
Intelligent Change - Tools to Positively Change Your Life
The Five Minute Journal
Two Blind Brothers
Pressed Juicery
Chubbies Shorts
Homage
Wheelio - The Original Wheelio
Sivana
Deathwish Coffee
Dataship - Be Moved By Data
Harry’s
True Classic
New Office Uniform by TRUE CLASSIC
Bushmills Irish Whiskey
Leave an Apple review & get a Flowium gift

Have topics you’d like us to cover in the future? Let us know here: https://flowium.com/whatsapp

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

185 - In this episode, Andriy and Vira explore various strategies and email examples for enhancing your email Click-Through Rate (CTR), which, in turn, boosts deliverability and contributes to the overall health of your account.
Resources Mentioned in This Episode

YouTube video 7 Ways to Improve Email Click-Through Rate (CTR) and Email Examples CTR
Proven Strategies for Valentine’s Day Success
Jones Road Beauty - Clean No-Makeup Makeup
Chubbies Shorts - Proper Length Men's Shorts
Dignitas
Feastable
Gmail & Yahoo 2024 Updates / Inactive Google Account Policy
Spotify - Web Player: Music for everyone
Baboon To The Moon · Baboon to the Moon
Last Crumb | Luxury cookies born in LA
Magic Spoon Cereal: High Protein, Keto-Friendly, 0g Sugar Cereal
Neil Patel: Helping You Succeed Through Online Marketing!
Sticker Mule | Custom printing that kicks ass
Can you heatmap emails?
Leave an Apple review & get a Flowium gift

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

184 - As the season of love approaches, immerse your brand in the enchanting spirit of Valentine’s Day and cultivate deeper connections with your audience. Explore creative strategies for leveraging the most romantic holiday of the year in your email marketing campaigns.

Watch the full episode here!

You’ll Learn

The low-hanging-fruit strategy you can’t afford to pass on
Creative Valentine’s Day-themed discount strategies
What you can do to stand out
How to leverage gamification for better engagement
A bonus above-and-beyond strategy to delight your customers
And more!

Resources Mentioned in This Episode

Valentine’s Day Email Marketing: Ideas, Designs, and Strategies for a Lovely Campaign
BYLT Basics™ - Premium Basics
BetterBrand
Cosmos Q
Cheese and Wine Traders
Polish Pops - Peel & Press Manicures
Lancôme | 11-Piece Beauty Gift Free with Any $125 Purchase
Viking Waffles: Protein Waffles
Hidden Valley® Ranch: Ranch Salad Dressing, Products
Dunkin'® | America's Favorite Coffee, Espresso and Donuts
YOLO Bike + Board
MacPaw | Leading software developer
McDonald's: Burgers, Fries & More. Quality Ingredients.
Postable: Really Nice Cards Mailed For You
REP Fitness Home Gym Equipment | Bring the Gym Home
WeatherTech: Make An Impact | Bracelets For Africa
World Wildlife Fund: WWF - Endangered Species Conservation
charity: water | Help Bring Clean and Safe Water
RSVLTS
Leave an Apple review & get a Flowium gift

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

183 - Join us as we uncover 10 game-changing retention strategies that go beyond traditional email and SMS tactics. Discover the secrets to keeping your customers coming back.

You’ll Learn

The most organic strategy to keep your customers coming back for more
Unleash the power of exclusive access: memberships done right
Decoding top brands’ retention success: discover and apply their strategies for your brand
How to optimize your subscription program: proven strategies for success

Resources Mentioned in This Episode

Dignitas
Join eCommerce Email Marketing Community
Gymshark Official Store - Shop Gym Clothes & Workout Clothes
HARLEY OWNERS GROUP™
Amazon Prime
True Classic Membership
Gorgias
HubSpot | Software, Tools, Resources for Your Business
Fitbit Official Site for Activity Trackers & More
Oura Ring. Smart Ring for Fitness, Stress, Sleep & Health.
Nike Run Club: Running Coach
Strava
MyFitnessPal
iRobot®: Robot Vacuums and Mops
Dyson Vacuum Cleaner
IKEA: Fresh home furnishing ideas and affordable furniture
Social Snowball | Affiliate & Referral Platform for DTC
Adobe Creative Cloud®
Rothy's: Washable Shoes and Bags Made with Recycled Materials
Earth Breeze Eco Sheets - Eco Friendly Laundry Detergent
Sustainable Clothing by tentree® | Shop Organic + Plant Trees
Princess Polly USA | Shop Women's Clothing & Fashion Online
RØDE Microphones | Premium Microphones & Audio Equipment
The Best Strategy I Ever Saw
Leave an Apple review & get a Flowium gift

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

182 - Gone are the days when GIFs were only used for a quick laugh. The truth is, they’re a great engagement and conversion tool, and in this episode, we’ll break down how to use them strategically to captivate your audience and boost conversion rates.

Watch the full video here!
You’ll Learn

Understanding GIFs: pros, cons, and strategic moves for successful email marketing
Increase clicks: how to craft compelling emails with GIFs
GIFs that pass spam filters: Ensure deliverability without losing engagement
Weighing the pros and cons of GIFs in email signatures
GIFs demystified: Top resources for impactful and relevant content
And more!

Resources Mentioned in This Episode

Asana
Animated Email: A Brief Guide For Marketers With Examples
Andriy’s LinkedIn
151. How to Boost Your Email CTR by 80% with Data-Driven Personalized Animations
How to add a countdown timer to your email
Countdown Timers in Email Marketing Boosting Conversions
What is an AMP email?
Solo Stove
Chubbies Shorts
Strava
Apple
Cheese and Wine Traders
Canva
Adobe Photoshop
GIPHY - Be Animated
Klaviyo: Marketing Automation for Email Marketing, SMS & CDP
ActiveCampaign - Email Marketing, Automation, and CRM
ConvertKit: The creator marketing platform
Mailchimp: Marketing, Automation & Email Platform
MailTimers: Countdown Timers for Email
MotionMail: Countdown timers for email
CountdownMail: Countdown Timers for Email
Mens Wooden Watches by JORD
CleverGIFs – Say No To Boring Emails
Feastables - Feast Like A Beast
Really Good Emails
Enjoy The Wood
Avaline: Best Organic Wine Brand | A New Standard in Wine
Leave an Apple review & get a Flowium gift

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

181 - In this episode, we help you build a full campaign calendar for Q1. Explore our tailored strategies and expert insights to ensure the successful execution of your marketing initiatives.

Watch all design examples here!

You’ll Learn

Q1 monthly themes and how to leverage them for strategic campaign planning
Innovative approaches to elevate Valentine’s Day campaigns
Things to keep in mind to help you optimize send times during Q1
New angles for crafting New Year’s Resolutions campaigns
National and international holidays to include in your campaign calendar
How to craft considerate messaging for Cancer Awareness Month
And more!

Resources Mentioned in This Episode

Free Email Marketing Calendar
Teaonic
Progressive Nutracare
Lulalu
Fiskars
Myssy
MacPaw
Leave an Apple review & get a Flowium gift

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

180 - Join us as we delve into the anticipated trends shaping the industry in 2024. Learn about the evolving strategies, emerging technologies, and innovative approaches that promise to redefine the future of eCommerce marketing.

Watch the full episode here!

You’ll Learn

Social commerce: everything you need to know
How to leverage AI to help personalize and grow your brand
How NOT to do omnichannel marketing
Examples of omnichannel marketing done right

Resources Mentioned in This Episode

Notion: Your connected workspace for wiki, docs & projects
BATCH CBD - CBD Gummies, CBD Oils, CBD Topicals
Alibaba.com
Taobao
WeChat - Free messaging and calling app
Videowise eCommerce Video Platform
Salesforce: The Customer Company - Salesforce.com US
Attentive | Personalized Text Messaging for Innovative Brands
Okendo - Customer Marketing Platform
Yotpo | eCommerce Retention Marketing Platform
HubSpot | Software, Tools, Resources for Your Business
Kits.com | Shop High-Quality Glasses, Contacts & Eyewear
Seasons Olive Oil & Vinegar
LoyaltyLion | Customer loyalty platform | Loyalty software
Gorgias: Customer Service Made Easy for Online Stores
Leave an Apple review & get a Flowium gift

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

179 - Join Vira and Andriy as they break down the four indispensable levers you need to take your business to the next level.

Watch the full episode here!

Do you think we need more or less dad jokes from Andriy? Join our Whatsapp community to share your feedback on our podcast. Click here: https://flowium.com/whatsapp.

You'll Learn

How to assess your lead generation strategies
Your website’s role in conversion optimization
How to assess your entire customer process
What assessments to perform on a monthly and weekly basis
How to use your customer LTV to plan your growth

Resources Mentioned in This Episode

Retention.com Mastery
8 email list building strategies to grow your audience even faster
Acquisition vs Retention: The Importance of Customer Lifetime Value
Social Snowball

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

178 - Join our hosts, Andriy Boychuk and Vira Sadlak, as they dissect the 50 critical mistakes that could be holding back your strategy and costing you significant revenue.

Have topics you’d like us to cover in the future? Let us know here: https://flowium.com/whatsapp.You’ll Learn

The top factor hurting your deliverability and hindering your reach
The must-have flows you can’t afford to overlook
The silent threat affecting your campaign tracking numbers
The one seemingly insignificant detail that could be stalling your list growth
The top spam-trigger words you should never use in your emails
How to segment your Abandoned Cart Flow
The difference between Abandoned Cart and Checkout Abandonment
One simple technique to help boost your deliverability
How many fonts you should use in your emails
Things to consider for your emails when you undergo a rebrand
How many segments are too many
How to format your text for better conversion

Resources Mentioned in This Episode

176. Gmail & Yahoo 2024 Updates: Everything You Need to Know: https://flowium.co/46SKz1Y
How to Optimize Dark Mode | Make Reading on Digital Devices Easier: https://flowium.co/41bSxC8
How to automate emails while customizing email marketing experiences: https://www.klaviyo.com/blog/email-automation-basics#:~:text=Based%20on%20 Klaviyo%20data%2C%20 automated,(RPR)%20than%20manual%20campaigns
Must Know Email Segmentation Statistics in 2023: https://www.mailmodo.com/guides/email-segmentation-statistics/
The Importance Of Mobile Optimization In 2023 & Beyond: https://ecommercefastlane.com/the-importance-of-mobile-optimization-in-2023-beyond/
The One Thing You Should Never Do In An Email Subject (Based on Data): https://blog.boomerangapp.com/2017/05/the-one-thing-you-should-never-do-in-an-email-subject-based-on-data/
Litmus: Email Marketing Platform
Email on Acid - Email Pre-Deployment Checklist
Grammarly: Free AI Writing Assistance
ChatGPT
Klaviyo First Name Tag: How to Personalize Emails with the Dynamic Tag (aka Klaviyo Fallback Value)

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

177 - Join our hosts, Vira and Andriy, as they play the A/B Test game guessing the winning options in our clients’ tests.

Watch the full episode here!

You’ll Learn

Discount vs. No discount in the hero image
One vs. two CTA buttons in opt-in forms
Short- vs. long-form campaigns
Dark vs. light mode for CTR
Lifestyle vs. product images in the hero image
An image of a model vs. the image of the brand’s CEO in an opt-in form
The secret tool we’re testing at Flowium for A/B testing

Resources Mentioned in This Episode

Email Marketing Audit
Can you heatmap emails?
RSVLTS

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

176 - In this episode, we’re diving into the nitty gritty of deliverability updates from Gmail and Yahoo. Learn everything you need to know about how these updates will affect your email marketing efforts.

Watch the full episode here!

You’ll Learn

A critical December 2023 deliverability update that will affect email deliverability if not addressed
Three inbox protection updates announced by Gmail and Yahoo
SPF, DMARC, and DKIM records: what they are and how to set up a record in your hosting provider
Spoofing and phishing: the difference and how they will be impacted after the deliverability updates take effect
The changes in unsubscribe buttons and what Klaviyo is going to do about it
Potential alterations to custom preference pages you may need to make

Resources Mentioned in This Episode

Fowium Whatsapp Channel - Join and Have Your Questions Answered in our next episode
Google + Yahoo’s new sender requirements: how to prepare without interrupting your BFCM plans
Klaviyo
Chubbies Shorts - Proper Length Men's Shorts & So Much More
How To Improve Your Email Deliverability | New Google Update
Nike. Just Do It.
Smart Passive Income with Pat Flynn | Community for Entrepreneurs
Mailchimp: Marketing, Automation & Email Platform
Get a FREE Email Marketing Audit
Reach out to our team and we’ll set SPF, DMARC, and DKIM records for you at no cost.

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175 - Discover five winning strategies to navigate the post-Black Friday slump and keep your eCommerce business thriving through the slow period.
You’ll Learn

Effective product launch strategies
Why it’s important to understand customer resolutions
How to capture your customers’ attention and generate excitement after the holidays
Popular eCommerce brands that you can learn from
Teasers, anticipation, exclusive access, and strategic leaks that can generate excitement and drive sales
The power of loyalty programs and referral programs

Resources Mentioned in This Episode

Fowium Whatsapp Channel - Join and Have Your Questions Answered in our next episode
171. Boost Sales Without Discounts: Our Foolproof Strategies
Examples from the Best Brands’ Product Launch Email Campaigns
Loyalty Program Strategy - QUICK WIN - Reward Points Statement
The New One Minute Manager by Ken Blanchard
Your Best Year Ever, Without the Resolutions by Michael Hyatt
Steve Jobs by Walter Isaacson
Dr. Squatch: Organic Soap | Natural Soap | Handmade Soap
The Best Product Launch | Email Inspiration
The Best Product Launch Email Design | Teaser Email Design
RSVLTS
Apple
Burrow: The Luxury Couch for Real Life
BEHAVE
DEUX | Good-For-You Snacks
Disney.com | The official home for all things Disney
Be Useful: Seven Tools for Life by Arnold Schwarzenegger
JIMMY CHOO - Official Online Boutique | Shop Luxury Shoes
BYLT Basics™ - Premium Basics
Mental Healthcare Clinic Focusing On Your Brain Health
Ezra Firestone
Leave an Apple review & get a Flowium gift
Send us your email marketing questions

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

Your Best Year Ever: A 5-Step Plan for Achieving Your Most Important Goals

Steve Jobs: The Exclusive Biography

The New One Minute Manager

Be Useful: Seven Tools for Life

174 - Dive into our Last-Minute BFCM Checklist to make sure you’re fully ready for the biggest sale of the year!

Watch the full episode here!

You’ll Learn

How to sync your target audience on different platforms
Klaviyo’s functions to leverage for a smoother shopping experience
One simple strategy to boost your AOV by 10%
Why it’s worth investing in an app before BFCM
One seemingly small detail that can sabotage your checkout process
Things to consider and tools to leverage to improve your delivery process
One low-hanging-fruit strategy guaranteed to boost your conversions
The biggest category that gets returned during BFCM and what to do about it

Resources Mentioned in This Episode

Free Black Friday/Cyber Monday Checklist
Unlocking Customer Service Success: Lessons from TalentPop
Turning Customer Service into a Profit Center: Chat with Gorgias
TalentPop
12 Strategies to Boost AOV During BFCM
Tapcart blog
Malomo
The Klaviyo Blog
H&M
Loom: Free screen recorder for Mac and PC
ProductPinion Increases your Amazon Sales with Testing
138. Maximize Profits By Learning Customer’s Opinions
Wonderment Proactive CX Platform
Leave an Apple review & get a Flowium gift
Send us your email marketing questions

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173 - In this episode, our hosts, Vira and Andriy, break down twelve proven strategies to boost your AOV. Tune in for expert insights on effective product bundling, subscription optimization, and more!

Watch the full video here!

You’ll Learn

What AOV is and why it’s so important
The factors that influence AOV
The one thing to fix to cut your abandoned cart rates
A time-tested strategy that organically boosts your AOV
The right way to bundle products
How to take your subscriptions to the next level
The difference between bundles and bulk - and what you should choose for your business
How to leverage your loyalty program to boost your AOV
How to upsell during and after checkout
Why you should invest in a referral program for your business

Resources Mentioned in This Episode

12 Strategies to Boost AOV Checklist
172. BFCM Conversion Secrets: Unleashing Strategies and Irresistible Offers
CartHook
Rebuy
Rasa
Sticker Mule
OURA Ring
Article
Kits
Organifi | Plant-Based Superfood Blends

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172 - In this episode, our brilliant Lead Strategist, Andrea Pohlmann, sits down with our hosts, Vira and Andriy, to discuss the most effective Black Friday & Cyber Monday email marketing strategies.

Watch the full video here! You’ll Learn

Andriy’s thoughts on BOGO deals
Different ways to organize a BOGO sale
Andrea’s take on mystery discounts for BFCM
The right way to incorporate Gift Guides into your BFCM emails
Tiered discounts and how to use them for BFCM

Resources Mentioned in This Episode

Fowium Whatsapp Channel - Join and Have Your Questions Answered in our next episode
171. Boost Sales Without Discounts: Our Foolproof Strategies
Eurovision Song Contest
Kalush Orchestra
RSVLTS
Shopify
The Best Strategy I Ever Saw
Chubbies Shorts - Proper Length Men's Shorts & So Much More
Sephora: Makeup, Skincare, Fragrance, Hair & Beauty Products
Clinique | Dermatology Skincare, Makeup, Fragrances & Gifts
Sticker Mule
Leave an Apple review & get a Flowium gift
Send us your email marketing questions

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171 - In this episode, we uncover the secrets behind boosting your revenue without relying on traditional discount offers. Discover a range of tactics, from effective freebie offers to loyalty program hacks.

Resources Mentioned in This Episode

Rebuy
RSVLTS
Sephora
Viking Waffles: Protein Waffles
Literally The Coolest Book by Levi Plesset
Leave an Apple review & get a Flowium gift
Send us your email marketing questions

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

170 - In this episode, we’ll guide you through our star Bounce Back flow that converts well time after time. Plus, learn how to harness post-purchase bounce-back flows to boost revenue. Tune in now!

You’ll Learn

How to retain holiday shoppers with the Bounce Back Flow
How to build the Bounce Back and what exact emails to include
Vira’s pro holiday hacks for the Bounce Back
The exact strategies to incorporate into your holiday strategy

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

169 - In this episode, our brilliant host Vira Sadlak sits down with Neil Patel, a globally renowned digital marketing expert and bestselling author.

Join us as Neil shares his favorite email marketing strategies, the surprising truths behind online shopping, and his insights into the evolving landscape of eCommerce trends.

Get ready to learn from the industry’s best! You’ll Learn

HTML vs. text-based emails: Neil reveals his preference
The surprising truth behind one-click purchases
Neil’s favorite AI tools for email marketing
The one thing to look out for when following trends
Neil’s expert insights on personalization in email marketing

Resources Mentioned in This Episode

Fowium Whatsapp Channel - Join and Have Your Questions Answered in our next episode
What is an AMP email?
Design Like a Pro: Top Email Design Trends Decoded
The Home Depot
Neil Patel's Digital Marketing Blog

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

168 - In this episode, our host Vira and Founder & CEO, Andriy Boychuk, share their battle-tested insider tips on fine-tuning your email strategy for BFCM.

You’ll Learn

How to use email marketing to create anticipation for the biggest sale of the year
The 3 crucial automations you should set up from scratch for BFCM
Vira’s go-to content trick to consider for your emails as you approach BFCM
Why you shouldn’t rush turning on your BFCM automations

Resources Mentioned in This Episode

Flowium Whatsapp Channel - Join and Have Your Questions Answered in our next episode: https://flowium.com/whatsapp
Best Giveaway Strategy to Use | How to Grow Your Email List
16. How To Choose The Right Tech Stack For Your Online Store
Boost Open Rates with Animated Email Avatars and GIF Profile Pictures
Rebuy, a personalization tool for eCommerce

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167 - Join us as our host Vira Sadlak sits down with Flowium’s Founder & CEO Andriy Boychuk to dive into the world of email deliverability. Get Andriy's insider tips to boost your deliverability ahead of BFCM.

Interview Questions

What are the best practices for prepping deliverability for BFCM?
Are dedicated domains important for businesses of all sizes?
Should brands secure Verified Blue Checkmarks in Gmail ahead of BFCM?
What is email clipping and how does it affect deliverability?

Resources Mentioned in This Episode

Boost Email Performance with the Sunset Flow (aka Re-engagement Email sequence)
153. The Ultimate Deliverability Q&A: Unlocking the Industry Secrets
My Gmail Message Clipped! and 5 Tips How To Fix It?

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166 - Join our host Vira Sadlak and Dennis Mistrioty, co-founder & CEO of BATCH, as they dive into the CBD industry’s inner workings. Discover BATCH's standout strategies, learn how they use their SEO prowess to generate leads, and hear about their journey through advertising hurdles.

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

165 - In this episode, we dive into 3 crucial email strategies: Back-in-stock Flow, Replenishment Flow, and Price-drop Flow. Learn how these flows contribute to revenue growth and customer retention, plus get Vira’s pro tips on taking those flows to the next level during BFCM.

Download a FREE Black Friday Cyber Monday Checklist Here! You’ll learn

why Back-in-stock flow, Replenishment flow, and Price-drop flow, are essential for eCommerce success
how these flows contribute to revenue growth and customer retention
Vira’s pro tips on how she’s optimized engagement and conversion rates within those flows with her clients
why Price-drop flows are essential during BFCM season plus practical examples on how to implement them

Request Free Email Marketing Audit!

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

164 - In this podcast episode, we take a profound plunge into the realm of eCommerce email and SMS marketing alongside Robbie Fitzwater.
Some of the questions we ask:

What are some common mistakes businesses make with their email marketing efforts?
How can businesses enhance the value and engagement of their email marketing for recipients, shifting it away from being perceived as a constant bother?
How can businesses repurpose content from other channels and align it with their email campaigns?

Remember, email is not dead; it’s all about delivering exceptional content and building meaningful relationships. Tune in to learn more!

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163 - Join our host Vira Sadlak and Gorgias’ Rohan Kapoor as they delve into the fascinating world of customer service, like you’ve never experienced it before.

You’ll Learn

What Gorgias is, how it’s different from other helpdesks, and how you can use it to manage all your eCommerce tools
How to elevate Customer Support to boost engagement, brand loyalty, and sales
Smart Customer Support strategies to maximize revenue and minimize costs
Converting leads into customers: how to tackle common pitfalls to effectively enhance conversion rates

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162 - Explore how TalentPop turns live chats into revenue drivers, converts short-term wins into lasting customer bonds, and masters word-of-mouth marketing.

About today’s guest

Ashkan Taheri is the Co-Founder at TalentPop, a leading Customer Service Management Agency that works with over 500 fast-growing eCommerce brands to revolutionize their customer service and turn customer service into a revenue-generating channel.

You’ll Learn

What TalentPop is and how they use live chats to turn customer service into a revenue-driving channel
How to turn seemingly unsustainable wins into lasting customer relationships for long-term success
How to leverage the power of word-of-mouth marketing and ensure it doesn’t work against your brand
Dedicated vs. Shared Customer Service model, and which one you should choose for your business

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161 - Join our host Vira Sadlak and Particl’s Ben Reynolds as they explore the power of AI's real-time insights, from optimizing market research to propelling successful product strategies.

About today’s guest

Ben Reynolds is a Head of Partnerships and Sales Development in Particl, an eCommerce database that allows you to access real-time product sales and pricing data.

You’ll Learn

How to use Particl to research market-product fit?
How to use Particl to make faster and more secure decisions using real-time SKU data instead of months of research
How Chubbies successfully launched new SKUs by switching from shorts to pants through AI-driven data analysis
How demand fluctuates with changes in price and how AI can help address that
How to use AI to discover valuable price point insights for your products.
How to use Ai-driven data to strategizing BFCM discounts

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160 - Join us as we explore the potential of AI-driven marketing with Eitan Winer, the Co-Founder and CEO of Maverick. Learn to use AI for personalized customer interactions, and master the art of making every communication special.

Some of the questions we ask:

How do you maximize email marketing using Maverick in Klaviyo?
What are some potential use cases for Maverick and what are its limitations?
Have you seen improved loyalty campaign performance with Maverick?
What are some common AI mistakes in email marketing?
What are some future AI trends and the next big thing?

Request Free Email Marketing Audit!

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159 - In this exciting episode, Email Einstein host Vira, Flowium's CEO Andriy and Head Copywriter Irina dive into the world of AI-powered marketing strategies.

Join us as we uncover the secrets to understanding your audience better and taking your email marketing to the next level, even if you're a one-person team or a startup. Get ready for expert tips, insider reveals, and super engaging discussions.

You'll Learn

How to leverage AI to understand your target audience better
AI hacks for startups: how to elevate email marketing for 1-person teams
Vira's data analysis tricks: master large data sets for impactful campaigns
Uncover the ultimate customer insights with Irina's AI-guided discovery process
Andriy's daily exercise to be on top of his email marketing game
Sneaky segmentation: Andriy's secret to outsmarting competitors
AI vs. copywriting: our team's take on common myths
Exclusive bonus reveal: announcing our next guest

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158 - In this episode, our host Vira sits down with a Senior Manager at Justuno to dive into all things CRO. Discover expert insights and proven tactics to optimize your conversions and skyrocket your business growth.

You’ll Learn

Justuno's secret sauce to supercharging Klaviyo
How to engage & convert with personalized popups 101
How to master upsells and boost the number of customers with Justuno
What ABCDEF tests are and how to perform them
Justuno's hacks to skyrocket SMS list signups
SMS opt-ins no-go's: what to know
How to convert with Spin-to-Win’s
Interactive banners & how to use them to promote engagement
Interrupt with impact – how to make popups worth it for customers

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157 - Join our in-house designer Kristen Musloe and our host Vira as they sit down to dive into the most popular email design trends. Together, they will break down each trend and reveal effective ways to incorporate them into your email marketing strategy.

You’ll learn

Taking your NPS surveys to the next level: how to make asking for feedback fun and insightful
Exploring the boundless possibilities of AMP for your email campaigns
Our designer's secret sauce to captivating marketing emails
Bring your emails to life: how to master the art of animated gifs... and more!

Check all the designs we mentioned here!

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156 - Frustrated with customers who only visit your site for promotions? Boost your business's health by examining your AOV with our host Vira and our special guest Nick Hein. Learn to calculate your AOV, diagnose issues, and build strategies for improvement.

You’ll Learn

Discover how to calculate your AOV like a pro
Uncover the importance of tracking your AOV for business success
Leverage AOV to gain customer insights and target the perfect shoppers
Master the art of offering cross-sells and upsells at the right time and place
Boost your AOV and drive sales with strategic promotions.

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155 - Join our host Vira Sadlak for this interview with Reed O'Brien, Strategic Partnerships Manager at Empire Flippers, where he reveals expert tips for planning a successful business exit.

Discover insider strategies for selling small or large businesses, and learn how to avoid common pitfalls while preparing for a smooth and lucrative business sale.

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154 - Are you struggling to get your email campaigns to land in your customers’ inboxes? That’s exactly what this episode’s guest can help you with!

You’ll Learn

The one thing you should do to check if your emails are landing in spam
The key factors email services consider for email placement
When and how to leverage a single opt-in
One tiny factor with a massive deliverability impact
How Inboxbooster helped Y Combinator get out of the spam folder
One common mistake startup eCommerce businesses often make when incorporating email into their marketing

How to Improve Email Marketing Deliverability

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153 - Our Klaviyo superstar Bobi Nikolovski and Email Einstein’s host Vira Sadlak sit down to discuss all things deliverability.

Offering an impressive track record in email marketing, Bobi shares valuable insights to help you navigate the complex landscape of email deliverability. Plus, with Vira’s quick-witted questions that had Bobi share insider knowledge and lots of behind-the-scenes, this is an episode you don’t want to miss.

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152 - In this action-packed episode, our very own Erik Tharp, a brilliant email marketing specialist at Flowium, and our host Vira Sadlak sit down to discuss the latest trends and best 4th of July practices for both American and international brands.

You’ll learn

Critical segments to target for 4th of July
One creative way to segment your audience for 4th of July
The best way to personalize your 4th of July campaigns
Important considerations around 4th of July segmentation
Examples of great 4th of July campaigns
A time-tested promotion trick you can’t afford to ignore
What you need to send in the days leading up to 4th of July

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151 - Listen to the episode and you'll learn:

One of the biggest email marketing challenges today (spoiler: it's neither Open Rate nor deliverability) and what to do about it
What CleverGIFs is and how it can help transform the way you view email personalization
One proven way to foster a genuine connection with your email subscribers and boost engagement
How dynamic images work and how you can use them in your campaigns

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150 - In the spirit of the month of segMAYtation, we've decided to revisit one crucial segment, churn risk lapsed customers.

Research shows that 80% of your revenue comes from 20% of your existing customers. That's why it's crucial to stay connected with the members of your email list – even those who have shown a decreased interest in your brand.

In this episode, Vira explains the details of the churn risk segment and shares the exact definition of this segment that you can readily implement within Klaviyo.

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149 - In this episode, we delve into the world of segmentation strategies and unlock the secrets to boosting your conversions.We’re joined by 8 of our email marketing strategists who share their personal favorite ways to segment.

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148 - The importance of segmentation is no secret to anyone in email marketing. But should we rely solely on the conventional “60-day engaged”, or is there a more effective approach?

In this episode, our guest John Chao joins our Email Einstein, Vira, to discuss advanced segmentation and how to leverage it to maximize your list’s profitability.About today’s guestYou’ll LearnSome of the questions we askLinks mentioned in this episode

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147 - The second episode of our SegMAYtation Month! We are going in depth of using RFM segmentation.

RFM segmentation is a customer segmentation technique used in marketing to analyze and rank customers based on their past purchase behavior. The acronym RFM stands for:

Recency: How recently a customer has made a purchase
Frequency: How often a customer makes purchases
Monetary Value: How much money a customer has spent

Listen to the episode and learn how to use RFM segmentation to personalize your customer journey!

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146 - You’ve probably heard people talking about segmentation before, but have you ever wondered what it’s all about?

In today’s episode, we go deep into all things market segmentation with our guest, Emil Kristensen.

From the bare-bones of segmentation to advanced practices, this episode is perfect for email geeks to learn how to optimize their segmentation strategies.

Tune in to learn more and level up your eCommerce marketing strategies on this week’s episode of Email Einstein.

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145 - Listen to our fresh episode with Vira Sadlak and Andrea Pohlmann talking about 8 popular strategies to grow your email list.

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144 - Great design is an integral part of email marketing.

This week, we’re joined by experienced designer and fellow email geek Emily Ryan to talk about all things email design and best practices. In this episode, you’ll get the insider information behind making the most on-brand and high-converting email designs yet.

Stay tuned, and start creating your best emails today!

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143 - By the year 2025, businesses around the world are predicted to spend $50 billion on SMS marketing. That’s why today’s episode is all about how to craft the perfect SMS message for your brand!

Email Einstein, Vira, walks us through 5 actionable tips you can implement to improve SMS engagement and make the most of every text you send. From emoji usage to link placement, let’s explore all the ways you can make that tight character limit really count!

Top Benefits of SMS Marketing

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142 - Did you know you can get more out of your email marketing with Klaviyo integrations? You'll definitely want to give this week's episode of Email Einstein a listen!

This week, our host Vira chats with Lexie Hetu about Klaviyo integrations that could be helping your eCommerce business. From retention to zero-party data, Klaviyo integrations are super powerful tools for email marketers and eCommerce businesses. Tune in to learn more!

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141 - In today’s episode, Vira chats with Mike Penrod – an eCommerce and marketing expert from Pattern– to discuss the upcoming Accelerate 23 Summit.

Accelerate 23 is a global eCommerce acceleration summit designed for decision-makers and business owners that want to prosper in the eCommerce space.

Tune in to learn about Accelerate 23 and why you won’t regret attending this one-of-a-kind event.

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140 - In this episode, you will learn:

The 3 common SMS mistakes many businesses make
How to maximize your limited SMS characters
How to create a 2-way channel for effective communication with your audience
How you can improve customer retention rates using SMS
How to ensure you have consent when sending SMS messages

eCommerce SMS Marketing (Strategies + Ideas)

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139 - In this short episode, Vira Sadlak talks about an advanced segmentation strategy that will help you win back your customers.

All You Need to Know About Email Segmentation Request Free Email Marketing Audit!

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138 - Today, our host Vira Sadlak talks with the Co-Founders of ProductPinion, Matthew Kostan, and Andri Sadlak. In this exciting episode, these eCommerce experts talk about split testing, shopper interviews, and analyzing customer behavior to improve your customers' journey.

Get actionable insights from today's episode, and level up your brand with Email Einstein!

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137 - Do you want the TLDR on the most common email marketing mistakes?

In this episode, our host Vira covers the 3 mistakes that brands continue to make when it comes to email and SMS marketing. Tune in to level up on this week's episode of Email Einstein!

Here are some of the mentioned resources (check all others here):

💎 How to Increase Your Mobile eCommerce Conversion Rate
💎 Golden Rules Of Effective Segmentation
💎 How To Gather and Organize Valuable Zero-Party Data

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136 - Let's talk retention and retention marketing. Our host Vira has a captivating conversation with Email Einstein Adam Robinson, the founder, and CEO of Retention. The two discuss maximizing audience growth and reclaiming abandonment revenue across all channels. Tune in to learn more!

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135 - Could a bad review actually help your brand? In this week's episode, we learn how to boost your marketing stack with zero-party data. Our host Vira Sadlak chats with Gabrielle San Nicola from Okendo*. She talks about collecting valuable zero-party data and how to use that data to strengthen your brand & bring in more sales.

Tune in to learn this week's super informative episode of Email Einstein.

*Watch the short video about Okendo here!

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134 - Today’s episode is a must-listen for anyone in the eCommerce industry. Our host Vira chats with fellow marketer and podcaster Blake Imperl from Wonderment* on optimizing the eCommerce experience from start to finish.

Tune in to hear all things transactional emails, improving operations, and so much more on Email Einstein.

*Watch the short video about Wonderment here!

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133 - Deliver the right message at the right moment with Flowium’s content calendar ideas for February 2023! From Valentine’s Day to Random Act of Kindness day, our host Vira covers different ways to be creative and innovative with your February campaigns. Tune in to find out more!
Don’t forget to download your copy of this February content calendar here!

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131 - 32% of eCommerce businesses fail due to a lack of capital, so what can you do if you’re short on cash? Let’s dive into some options and learn how Onramp Funds can help if you’re in a bind!

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131 - In today’s episode, our host Vira chats with Benn Parr from Octane AI, a zero-party data marketing platform for Shopify stores. They chat about how AI quizzes and surveys are highly effective tools for scaling your eCommerce business.Learn more here!

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130 - In today’s episode, our host Vira chats with Jeff Conway about email marketing audits. They discuss how you can get a FREE Flowium email audit and use this service to improve your eCommerce business.

Tune in to find out how to improve your eCommerce business with Flowium’s free email marketing audit.

Request a FREE email marketing audit here!

Request Free Email Marketing Audit!

Request FREE Email Marketing Audit Here!

Did you enjoy this episode? If so, please leave a short review and we will send you a pair of fancy Flowium socks.

129 - Tune in on today’s episode where our host Vira chats with Raúl Galera from ReferralCandy about how to boost your marketing with the help of referrals during the slow season.

Learn more interesting facts about referrals here!

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128 - 2023 is almost here, and our Email Einsteins are gearing up to help you have the most successful year of email marketing yet.

In this episode, the Flowium team will offer insider insight into predicted trends for the upcoming year. You’ll hear from our tech experts, marketing experts, copywriters, and more.

Listen to this episode to hear our team of Email Einstein’s predictions for 2023!

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127 - It’s the most magical time of the year!

Take advantage of the season with 7 must-send emails during the month of January. Today, our very own email Einstein, Vira, walks you through a handful of examples that help keep your audience engaged heading into the New Year.

Learn to align content with customer resolutions, use quizzes to make your emails more interactive, and offer value through promotions, storytelling, or historical and cultural context. Let’s get into it!

Request Free Email Marketing Audit!

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Did you enjoy this episode? If so, please leave a short review and we will send you a pair of fancy Flowium socks.

126 - Is direct mail marketing a thing of the past? This week, our host Vira Sadlak talks with Michael Epstein of PostPilot to discuss how direct mail marketing remains a highly effective marketing channel. With increasing digital fatigue, brands can utilize direct mail marketing to retain, win back, and acquire customers.

Tune in to learn about PostPilot, and how your eCommerce business could benefit from direct mail marketing.

Request Free Email Marketing Audit!

Request FREE Email Marketing Audit Here!

Did you enjoy this episode? If so, please leave a short review and we will send you a pair of fancy Flowium socks.

125 - In this week’s episode of Email Einstein, our host Vira Sadlak meets with Brian Petracca to discuss improving post-BFCM sales with Cohley.

Tune in and learn how your brand can drive more sales by implementing influencer marketing into your email marketing strategy with Cohley.

Request Free Email Marketing Audit!

Request FREE Email Marketing Audit Here!

Did you enjoy this episode? If so, please leave a short review and we will send you a pair of fancy Flowium socks.

124 - This week on Email Einstein, we’re chatting with Harry Willis about how to drive sales AFTER Black Friday using Relo. When sales begin to dip after Black Friday and Cyber Monday, we’ve got solutions!

A special offer from Relo is waiting for you here! Don't miss it!

Listen to this episode to learn how to increase sales leading up to the holidays by personalizing customer experiences.

Did you enjoy this episode? If so, please leave a short review.

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123 - In need of email inspiration for your December campaigns? We’ve got you covered. In this episode, our host Vira Sadlak meets with Flowium’s Sr. Email Marketing Specialist to chat all things for December email marketing campaigns!

Learn more here!

Did you enjoy this episode? If so, please leave a short review.

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122 - Are you prepared for Black Friday and Cyber Monday? We've assembled our annual BFCM checklist to ensure your business is ready to get the most out of this season.

Today Vira chats with Flowium's very own Amara Ricord about necessary measures to check in preparation for some of the most critical days in eCommerce.

Learn more here!

Did you enjoy this episode? If so, please leave a short review.

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121 - In this highly informational episode, our host Vira Sadlak chats with Brett Bernstein, the founder & CEO of Gatsby, to talk about influencer marketing, ambassador programs, and how this relates to Email/SMS marketing.

With Black Friday Cyber Monday season just around the corner, Brett explains how this technology can make your approach to the holiday season even smarter.

Check additional resources here!

Did you enjoy this episode? If so, please leave a short review.

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120 - Get ready to kill it this Black Friday & Cyber Monday by taking inspiration from our Black Friday & Cyber Monday campaigns calendar.

Learn more here!

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119 - In this episode, you’ll learn

Promotional dates to plan for this November and December
SMS marketing strategies for different types of SMS campaigns
How to engage your SMS list during the holidays
How to use SMS to support your email marketing campaigns

Tune in!

Did you enjoy this episode? If so, please leave a short review.

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118 - Today, Vira is joined by Dan Goldstein, the SMS Partner Manager at Klaviyo. He is passionate about building lasting relationships between agencies, brands and customers through SMS marketing.
Some of the questions we ask:

Why should eCommerce brands use SMS, especially around BFCM?
How to balance email and SMS marketing efforts?
What are the easiest ways to collect SMS subscribers in preparation for BFCM?
How to tailor a personalized experience for your SMS subscribers?
What are some of pre-Black Friday strategies to consider?
What are the “dont’s” of holiday SMS marketing?

Get our Free Black Friday Cyber Monday & Holiday Email Marketing Strategies for eCommerce Stores! Did you enjoy this episode? If so, please leave a short review.

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117 - This week Vira’s joined by our special guest, Flowium Client Services Director & Email Marketing Specialist, Cassidy Paulus, to discuss 5 Abandoned Cart mistakes.

Research suggests that between 47 and 72 percent of consumers experience checkout friction while shopping on mobile and abandon the purchasing process. But that doesn’t mean you have to admit defeat. The good news is, even though we can’t eliminate cart abandonment entirely, we can minimize the likelihood of it happening, and email marketing is your secret weapon.Listen to the episode and learn how to avoid Abandoned Cart mistakes.

Get our Black Friday Cyber Monday & Holiday Email Marketing Guide for free!

116 - Want to maximize your Black Friday and Cyber Monday (BFCM) as much as possible?

In this episode of Email Einstein, Vira Sadlak and Allie Guertin address everything you need to know about email and SMS marketing for this upcoming BCFM.

You’ll Learn

How to use email marketing and SMS to maximize your 2022 BFCM
How to determine promotional offers for this upcoming BFCM
Segmentation and frequency for BFCM
Recommendations for VIP segments
Dos and Don’ts of BFCM

Get our Black Friday Cyber Monday & Holiday Email Marketing Guide for free!

115 - This episode is all about RFM segmentation, and how you can utilize it to drive engagement, boost conversions, and encourage your customers to take action. Our featured guest is none other than Flowium’s CEO and Founder, Andriy Boychuk. That means you’re learning from the master!

Black Friday Cyber Monday & Holiday Email Marketing Guide

114 - Refresh your email campaigns and find creative inspiration this October!

In this episode of Email Einstein, Vira explains many ways to enhance your email campaigns. She goes over different events, celebrations, and special days this October that you can incorporate into your email marketing strategy.

By personalizing your emails and making them relevant and topical, you can better connect with your audience and increase sales.

Check design examples here!

113 - This week, we discuss increasing your revenue with three simple email marketing flows. We explain replenishment, repeat purchase nurture, and back in stock flows.

In this episode, you will learn how best to use each of these flows and other valuable considerations for the implementation process.

Ad To The Bone
The digital advertising, AdTech & programmatic advertising podcast
Listen on: Apple Podcasts Spotify

112 - In this episode, you'll learn:

What a churn risk segment is
How to use churn risk segmentation for your business
Strategies to combat the churn risk segment

Black Friday Cyber Monday & Holiday Email Marketing Guide

111 - This week we’re talking about how you can implement quizzes at every stage of your buyer’s journey to gain valuable data, engage your customers, and really boost those conversions!

Check more details here!

110 - September is a month of transition — the seasons are changing, school’s starting back up, and we’ve all got our sights set on what’s to come. With all these changes, it’s a great time to experiment with your email marketing and try some fresh, fun ideas!

From Labor Day to the start of Fall, September is ripe with opportunities to connect with your customers. There’s also plenty of holidays you may not have heard of, like National Cheese Pizza Day, Guacamole Day, and Pancake Day! Even if they aren’t related to your brand, you can still roll out fun themed content on these days that’ll put a smile on your customers’ faces. I mean, c’mon — who wouldn’t want to receive a pancake email??

Tune in for another fun-filled episode of Email Einsteins, and spend some time laughing and learning with us!

Download the campaign calendars here!

109 - Email segmentation is the division of your customer database into small groups (called segments) based on specific sets of criteria.

Segmentation is a way to deliver relevant email marketing information that is personalized to each set of users, based on different factors.

In this repurposed episode, Vira and Alissa reveal the four effective segmentation rules that will help you to deliver the right message to the right person at the right time.More info is here!

Chaos to Clarity
“Chaos to Clarity”! There’s a ton of entrepreneurial advice out there. Too much! Here...
Listen on: Apple Podcasts Spotify

108 - Does it ever feel like customers only come to your site when you’re running a promotion or have a discount code? Are they only buying one item and not returning?

If this is something you’ve experienced, it might be time to take a closer look at your Average Order Value (AOV) with the help of Vira and Nick Hein!

We’ll help you calculate your AOV, diagnose any problems, and provide effective strategies to help you boost it! AOV is a great metric for the health of your business. We’ll help you turn that metric into actionable, profitable results for your eCommerce business!

Let’s get started.

107 - In this episode, Vira will share 5 actionable tips that will help you to bring your SMS marketing to the next level.

You’ll Learn

What are the maximum characters for SMS?
How to make your SMS more exclusive?
When is the best time to send an SMS?
How to personalize your offers?
Why is it important to take a conversational approach in SMS?

eCommerce SMS Marketing Workshop in New York City!

106 - This week, Vira’s joined by Project Manager Amanda Terpening to discuss some creative campaign ideas for August.

August is full of some unique holidays you can implement into your campaigns. From National Sisters Day to National Burger Day (our mouths are already watering), we’re running down the list and giving you creative ideas along the way. No matter what your brand’s all about, this episode will inspire you to level up your August campaigns and close out the summer on a high note.

Let’s get into it!

105 - In this new work-from-home world, productivity has become a bit of an obsession for everyone. We’re all trying to be more productive, from everyday managers and business owners to personal development gurus and CEOs. But how do we actually become more productive?

That’s what our guest Paul Minors, the King of Productivity, is here to answer. He’s here to share hisfundamental productivity principles and some of the most common mistakes people make when trying to be more productive.We’ll also share some great tools and apps you can implement in your business to boost your productivity fast.

We hope you enjoy this re-released episode. In this new working world, Paul’s tips feel more useful than ever! Enjoy.

104 - Who doesn’t love games? They’re fun, engaging, and a great way to share experiences with the ones we love.

Can we use games to improve engagement and customer retentionin our email marketing strategy? That’s what our special guest Dmitry Kudrenko is here to help us uncover!

You’ll Learn

How game elements engage us and which strategies to implement in your email strategy.
Why ‘fun’ is such a powerful and underutilized marketing tool.
How to boost engagement with point systems, challenges, and more!
How to use Stripo to create interactive email elements easily.
When to use gamification in your email marketing strategy.

103 - This week, we're going to dive into a crucial topic: how to make your emails suck less. This is the poetic and straight-to-the-point style of this week's guest, Dave Rodenbaugh!

You'll Learn

Why Dr. Robert Cialdini's Influence: The Psychology of Persuasion is a must-read for all marketers
What the Seven Principles of Persuasion are, and how to apply them to email marketing
How to maintain brand consistency across channels and messages
How to use scarcity to your advantage to create a desire for your product

Influence: The Psychology of Persuasion, Revised Edition

101 - For most eCommerce businesses, July and August will be some of your slowest months in terms of revenue. Most of us are out enjoying the warm weather rather than shopping! That’s why your emails need to work twice as hard to get the attention that your business deserves.

You’ll Learn

How to make a unique impact on Canada Day (July 1st) and Independence Day (July 4th)
The ins and outs of a profitable Amazon Prime Day
Why engaging content is your best investment in the summer
How to find the perfect ‘National Day’ for your products or brand

101 - Vira’s back in the lab with special guest Matthew Holman. He’s an eCommerce subscription wizard who’s been helping brands boost customer loyalty and revenue by optimizing their subscription strategy.

You’ll Learn

The different types of subscription models and which will work for you.
How to track results from subscription programs.
The most important metrics for a subscription business.
Why managing customer churn is a key factor in the success of your subscriptions.

100 - One. Hundred. Episodes.

This episode is a celebration of a milestone that the entire team behind Email Einstein is incredibly proud of. From everyone at Email Einstein, thank you to every single listener. We would not be here without you. One hundred is a big number, and we have a big episode to celebrate!

This week Vira and Flowium’s founder Andriy Boychuk sit down to discuss what trends will take off for email marketers in 2022. We’ll discuss where this industry is headed and what you need to know to stay ahead of the curve in 2022.

If you’re dying to know what’s hot and definitely not in 2022, this episode is for you!

Stay tuned.

99 - eCommerce is an ultra-competitive business, especially when you’re up against titans like eBay and Amazon. But Sean Reyes and his team at Shock Surplus found a way to cut through the clutter and beat Amazon at their own game. Content.

Creating compelling, informative, and frankly, fun content has helped Shock Surplus climb google search rankings to sit above Amazon for the word “shock” and skyrocket their revenue year over year.

This week on Email Einstein, Vira sits down with Sean to find out how he did it, and what lessons he can share with other email marketers and eCommerce business owners.

Strap in for a drive deep into the wild world of content marketing.

98 - This week, Vira’s joined by fellow email obsessive and project manager extraordinaire Dawnna Goller! We’re sharing our very favorite summer-starting Campaign Ideas for June. Summer’s starting, school’s ending, and there’s a feeling of unlimited possibilities.

While summer is a bit of a lull in the eCommerce world, it’s hugely busy for monthly observances and holidays! It’s your chance to use some creativity and personality to encourage those sluggish shoppers to create connections and conversions!

We’ve got an huge list of content ideas for you. Starting with well-known observances, Pride Month, Father’s Day, the Start of summer (June 21st), and even some you might not have heard of like National Donut Day (June 3rd), Upsy Daisy Day (June 8th), or National Iced Tea Day (June 10th)!

97 - Today we will be talking to Sina Mobasser, Founder & COO at Tapcart, the market leader in mobile eCommerce and a team of enthusiasts devoted to helping eCommerce brands grow their presence on mobile.

96 - The Email Einsteins are back in the lab again. This time with a special guest, Emily Ryan! She’s a self-proclaimed email geek with nearly a decade of experience heading up her email marketing agency, Westfield Creative.

Join Vira and Emily for a dive deep into the dos and don’ts of email design. We cover everything from font sizes, to button spacing, to the pros and cons of plain text. If you’re building out your email templates and looking for advice, this episode is for you!

Let’s get into it.

95 - With over 6500 apps in the Shopify Store, and some 250 new apps entering the market every month, building a profitable and effective tech stack is more challenging than ever.

Vira is joined this week by Derric Haynie to break down the process of building out your tech stack in 2022. He’s a wealth of information on how eCommerce brands can use technology to better their business.

We’re covering a lot this week. Grab a notepad or your laptop, and let’s dive into the wide world of tech apps!

94 - Teamwork makes the dream work.

Sure it’s cliche, but it’s also true. Collaboration is what keeps companies together. This week, Vira is joined by Flowium’s COO, Amara Ricord! We couldn’t think of a better guest to help tackle today’s topic: Collaboration tech tools for your business.

Amara is the queen of collaboration. Her expertise has shaped everything we do at Flowium. We’re a truly global team. Managing is hard enough across a table, let alone time zones and continents.

We’re all about finding the intersections between emerging technology and human insights. That’s the collaboration sweet spot, especially with hybrid work looking like it’s here to stay.

So let’s get collaborating!

93 - This week Vira’s joined by four special guests, Flowium Project Manager, Uzair, and his three cats. We say it every month, but these are our favorite episodes to make. Tune in for some creative content ideas for your May campaigns.

92 - Today’s a sad day for the Email Einsteins podcast. This will be Alissa’s last episode with us. She’s been a core member of the Flowium family for years, and we wish her all the best!

This isn’t just a farewell episode. We’ve got some great tips for getting the most out of your SMS list. The Email nerds are back to nerd-out about SMS once again. Tune in for our guide on segmenting your SMS list.

This episode dives deep into the metrics you should be tracking on SMS and how best to engage every level of engaged customers. After this episode, we may have to rename the show to SMS Einsteins.

Let’s get into it!

91 - The Mad Scientists are back to tackle their most requested topic - list segmentation strategies! No matter how your consumers enter your funnel, you should have a personalized message prepared for them. You’ll increase click-through, brand loyalty, and ROI for those abandoned cart deals.

This episode covers some in-depth strategies, so grab a coffee, a notepad, get comfy, and let’s dive in.

90 - Customer retention is the name of the game this week. Vira and Alissa are back with special guest Robbie Fitzwater to give you the ins and outs of customer retention.

Acquisition is where most businesses and marketers focus their time. Building a vast customer base is inherently appealing. It’s addictive. But it’s not the most stable way to grow your business. Increasing the lifetime value of your customers will protect you in the long term and help give you stable growth, especially in volatile markets.

Attention is the most valuable currency for a marketer. Getting attention is hard, but keeping it is harder. We’ll share how you can start playing the retention long game from day one with your customers in this episode.

Let’s get started!

89 - The mad scientists, Vira and Alissa, are back in the lab to share some content ideas and inspiration for April! We’ve covered all the major holidays and observances, plus a few you might not have heard of.

88 - Did you know that 1 in 12 men and 1 in 200 women experience some form of colorblindness? Or that 5-10% of the population is Dyslexic? Or are 65% of people who experience hearing loss under retirement age?

More common than you thought, right? Us too.

Accessibility is a crucial part of creating a welcoming and positive customer journey. If you ignore the rules of accessibility online, there’s a good chance your readers could suffer.

In this very special episode, we’ve got Megan Boshuyzen in the lab! She’s a senior developer at Pathwire who’s here to share the ins and outs of making your emails more accessible. A few minor tweaks to your processes can make all the difference for any of your customers living with (dis)abilities.

87 - This episode breaks down the pros and cons of a few of the industry’s leading SMS marketing platforms. We focus mainly on the two most powerful tools, Attentive and Klaviyo.

Vira and Alissa share their experience using both platforms and give valuable insight for you when it comes time to pick a platform to build your SMS empire. SMS has massive potential if implemented correctly, so be sure to subscribe to Email Einstein for more SMS tips & tricks coming soon!

86 - Last week was the first time we’ve missed an upload in nearly two years. If you’re following the ongoing crisis in Ukraine, you’ll understand why. Flowium is an international team, an international family.

But we thought it best to share some observations we’ve made as a team over the last weeks. This week we’re going to dive into how businesses can conduct themselves better during times of crisis. What messages are valuable to send and which to avoid.

Let’s get into it.

This episode is lovingly dedicated to Anna, Vadym, Olena, and Max. Stay safe.

85 - Strap in for another fun episode straight from the lab of the Mad Marketing Scientists from Flowium. Vira and Alissa share all the best March holidays and get your campaign calendar ready to rock the start of spring.

There’s a lot more to March than just St. Paddy’s Day.

We’ve got a day-by-day breakdown of the month, hitting all the holidays and observances, you know, and a few new ones too. Bet you didn’t know March 14th is International Nap Day! There are endless opportunities to hone in on these holidays. Let’s get your brand into the conversation and send some truly unforgettable emails.

84 - The SMS rules aren’t the same as the rules for email marketing. We’re here to share the basics and teach you how to set up your introductory flows.

From your very first SMS message in your Welcome Flow to securing the sale in your Abandoned Cart Flow, your SMS strategy will be bulletproof. These three flows will have you generating massive engagement and, more importantly, massive revenue.

Let’s get started!

83 - The Email Marketer’s greatest fear: your team spends weeks crafting the perfect email campaign or flow. Your copy is flawless, the design breathtaking, the offer unignorable. But your returns? Nothing. No click-throughs, no opens. Your email landed in the spam folder.

Why? Where did you go wrong?

It’s happened to the best of us, and this week on Email Einstein, Vira and Alissa are going to find the answers you need to keep this tragic story from happening again.

The mad scientists are joined this week by Francis Baker, Klaviyo’s Deliverability & Compliance expert. He’s here to answer those burning questions, why are my emails not getting delivered, and how you can keep your open rates high and revenues higher.

82 - The Winback flow might be the most profitable in your entire email marketing strategy. These emails are a powerful tool to turn all those one-time shoppers into lifelong customers.

But what should these emails say? And when should you send them? And who should you send them to? Find all these answers and more in this week’s episode of Email Einstein.

81 - In part 1 of our multi-episode series, Vira and Alissa share 3 brand-new strategies to hone your win-back flow and turn one-off-shoppers into lifetime loyalists. The key? Understanding your customer’s experience.

After today’s episode, you’ll have the tools to target specific moments when subscribers disengage and bring them back in to stay.

80 - The spam folder is a black hole for email marketers. Once you’re in, it can feel impossible to get out. If you’re stuck in the spam folder, don’t worry.

The Email Einsteins are here to help! Vira and Alissa are back with five proven tips to get your emails out of the spam folder and keep them out. For good.

79 - Imagine having a direct line to your very best customers. Imagine a 90% open rate on your marketing messages. Imagine an entirely new revenue channel you can set up with the eCommerce software you're already using.

You don't have to imagine. That's SMS marketing. And The Email Einsteins are back to give you all the info you need to start building your list. Vira and Alissa share three easy-to-implement strategies to help get your SMS strategy off the ground ASAP.

78 - Vira and Alissa share the best ways to divide your list and ensure every email you send is relevant, engaging, and profitable. Our 4 golden rules give you a practical foundation so you can start building your segmentation strategy right away!

77 - If your resolution is to grow your email marketing brain, you’re in the right place! In the last episode of Email Einsteins for 2021, Vira and Alissa share their biggest lessons to take with you into 2022.

More than 70% of Black Friday/Cyber Monday sales were made on mobile this year! It’s true. Mobile is the undisputed king of E-commerce. It’s where you and your business need to shine. That’s the most important thing the Mad Scientists have said all year. Mobile optimization & SMS marketing are your business’ best friends in 2022.

76 - January has a bad reputation as being the lull month for e-commerce. Everyone is all shopped out after the holidays and looking to reset and start fresh. Many brands think it’s a time to sit back and wait for the next big holiday or event.

The Email Einsteins are here to change that. This week we’re rewriting January’s reputation! And all it takes is some fresh, new campaigns to engage and nurture those subscribers.

Vira and Alissa cover all the classic, tried-and-true strategies in this episode, but the real power comes from standing out from the crowd. We share our unique twists like the ‘New Year, Same Me’ campaign to help make your emails shine.

Let’s change January from a slump month into an engaging, brand-building powerhouse.

75 - Hot off the presses: The Einsteins are back with a brand new episode! This week Alissa and Vira dive into some exciting new flows to implement in 2022. If you’re looking for some incredibly high converting automations, you’ve come to the right place.

74 - Return customers are your real moneymakers. They are 9 times more likely to convert than new leads and spend 3 times more on average than one-off customers! But how do you entice them to come back when the sales and holiday excitement have worn off?

That’s where the Email Einsteins come in. Your hosts Vira and Alissa, break down their most effective strategies to make the most of all those new shoppers you gained during Black Friday & Cyber Monday. Let’s make the most of all those new one-off shoppers.

73 - The insights so nice, we’re sharing them twice! This week on Email, Einsteins, Vira, and Alissa break down how to survive and even thrive in the dreaded post-holiday slump of January and February.

We share some powerful strategies to re-engage your list, encourage new sales, and build lasting customer relationships.

Learn more here!

72 - There’s less than a week until the biggest online shopping day. Ever. This week on Email Einsteins, Vira and Alissa put together their checklist of quick wins to help fine-tune your Black Friday Cyber Monday performance.

Tiny changes can make a world of difference for your customers. These mad scientists tackle everything from automating your abandoned cart flow to fine-tuning your return policy and customer service strategy. But their #1 tip? You’ll have to tune in to find out.

While it’s the biggest shopping weekend of the year, it’s still Thanksgiving. Our six quick tips will help reduce customer friction and automate your strategy. Less hands-on work means you can kick back, enjoy the holiday, and watch the revenue roll in.

Learn more here!

71 - In this episode, we’re sharing ourfive favorite styles of subject line that will be your best friend in 2021. We’ll give some examples of highly effective subject lines and break down why they work. We want you to get the most out of those precious 50 characters and stand out this Black Friday.

Tune in here!

70 - On this episode of Email Einsteins, we break down our proven techniques to keep all new customers engaged and coming back for more! The secret? A post-purchase bounce-back flow that incentivizes that second purchase immediately.

We will run through the specific offers you should implement, when to send re-engagement emails, and which buyers to target with your post-purchase offers. Black Friday Cyber Monday is your chance to expand your base of loyal return customers.

Let’s get started.

69 - Black Friday is coming up. Fast. There's an estimated $90 billion (yes, with a B) in sales up for grabs this year. When one-fifth of those are coming from email, your campaign strategy needs to be top-notch.

In this episode, we dive into the nitty-gritty. Breaking down exactly what you should be sending, when, and to which customers to make the most of this Black Friday weekend.

Get ready to send a lot of emails. This is the only time we'll ever tell you it's a good idea to blow up your customer's inbox!

Tune in here!

68 - The early bird opt-in is a great way to get your list primed and ready for the big shopping days, but it’s also a really good strategy when you want to get them on board before the holiday season starts!

Listen to the episode and learn more!

67 - Black Friday and Cyber Monday are just around the corner! If you're looking for creative promotion ideas to get your store noticed, this episode is for you.

Learn how to use percentage discounts, dollar discounts, free shipping, and other ways to drive sales during one of the busiest times of the year!

Tune in here!

66 - Businesses and marketers who want to conquer the luxury consumer market need to learn the new rules of communication, localization and design if they want to be successful. In this episode, you’ll learn

How often to send emails if you sell a luxury product
How to keep the quality of your emails consistent with your products and customer experience
How luxury brands are redefining the language of luxury today to serve millennials and gen z

Tune in here!

65 - iOS 15 is now out, and it has marketers and eCommerce business owners preoccupied. Apple introduced a new Mail Privacy, aka the death of the open rate.

In this episode, we’re discussing how this new development is going to affect marketers, business owners and consumers, and what you can do to continue sending the right messages to the right people on your list.

http://flowium.co/episode65

64 - Holidays are approaching fast, so if you haven’t started preparing for the holiday season, you need to start now. In this episode, we’re talking about how to create the right segments, so you can send the right message to the right person for better results.

Tune in here: http://flowium.co/episode64

63 - This is an inspirational interview with Doone Roisin. She shares her story of going from working in an office to freelancing for Snapchat to launching her own brand – her obstacles, learnings, and triumphs.

Tune in here: http://flowium.co/episode63

62 - In this week’s episode, we’re interviewing Ricky Joshi, the Co-Founder of Saatva. Ricky shares the best tips on how to grow an eCommerce business and become a disruptor even in such a traditional industry as mattresses.

Tune in for this fun and insightful interview: http://flowium.co/episode62

61 - In this episode, Vira and Alissa share the best ways to build trust and spark engagement with your customer so you can get valuable feedback on your product, get inspiring testimonials, and prove to your customers you’re the best brand for them.

Tune in here: https://flowium.co/episode61

60 - This time, Alissa and Vira sit down to talk email with Shianne Smalling, the CRM specialist at Andie. Tune in for this insightful conversation and don’t forget to grab a notepad because this episode is full of stellar email strategy tips you’ll want to write down: http://flowium.co/episode60

59 - In this episode, we’re joined by Vincent Moreau, the founder and CEO of SEO Therapy. Listen to this episode packed with actionable insights and SEO banter: http://flowium.co/episode59

58 - In this episode, our hosts Alissa and Vira share the 3 golden rules of creating the kind of eCommerce newsletters your customers look forward to, impatiently refreshing their inbox.
Learn more here: http://flowium.co/episode58

57 - In this episode, Vira and Alissa share the 4 proven eCommerce conversion rate hacks that they’ve learned over the years of working with eCommerce businesses across dozens of different industries.

So if you’re not sure why your emails aren’t converting the way you’d hoped, or wish your conversion rate was higher, this episode is for you: https://flowium.co/episode57

56 - With different people having so many different daily routines, it can be tricky to figure out when to send your flash sales and product release campaigns.

But fret not – in this episode, we’re sharing the best times to send marketing emails to maximize your conversion rates.

Tune in here: http://flowium.co/episode56

55 - Is it even worth it to invest in email marketing? Spoiler alert, it is – and in this episode, we share exactly how to calculate your email marketing ROI as an eCommerce business. Tune in here to find out: http://flowium.co/episode55

54 - This time, Alissa and Vira chat with Andriy Boychuk, an email marketing mastermind and the founder of Flowium. In the episode, they discuss the 5 key points to consider when deciding whether to hire an agency or DIY your email marketing.

Tune in here!

53 - Today, all your marketing communications need to be “relationship-first” – when you nurture relationships with your customers by providing to-die-for-experiences and sharing stories, rather than just selling run-of-the-mill products.

In this episode, we interview a guest who can help you do exactly that – Ashley DeLuca, an Email Marketing Strategist, helps eCommerce and service-based businesses increase open rates and boost their sales in as little as 30 days by turning their emails from transactional into transformational.

Tune in here!

52 - We are going to share with you 10 of the most useful email marketing lessons learned from 1 year of doing this podcast.

Tune in here: http://flowium.co/episode52

51 - SMS Marketing has taken the world by frenzy and if you are an eCommerce business owner or work for an eCommerce brand you’ve either heard of it and are wondering “is it too good to be true?” or you’ve already started implementing your own SMS marketing.

Listen to this episode with our guests from Klaviyo, Navin Jain and Stephanie Flynn!

50 - Every business has lapsed customers who haven’t interacted with your brand or purchased in a while. Even though 70% of businesses agree it’s cheaper to retain customers than it is to find new ones. However, only 30% make efforts to win back customers they haven’t seen in quite a while.

Listen to this episode to learn some win back tips and tricks!

49 - In the first quarter of 2021, mobile devices generated 54.8% of global website traffic. However, this mobile traffic is converting at less than half the rate of that on desktop, at 2.25% compared to 4.81% for desktop. It seems that people are happy to browse on mobile, but many still prefer to buy on desktop.

In this episode, we’ll look at the reasons why and how you can increase your mobile conversion rates in 2021.

http://flowium.co/episode49

48 - In this episode, we interview Paul Minors, the King of Productivity, who will share key productivity principles, the most common productivity mistakes and some productivity tools and apps that are essential for eCommerce business.

Tune in to learn more: http://flowium.co/episode48

47 - Have your open rates suddenly plunged to single digits without warning or explanation? In 99% of these cases, your extremely low open rate is a result of your newsletter accidentally ending up in that nasty place we call the spam folder.

In this podcast, we will share some of the best ways to get out of the spam folder!

Tune in here: http://flowium.co/episode47

46 - Our special guest for this episode of Email Einstein is Marcus Sheridan, a highly sought-after international keynote speaker. Listen to the episode to dig some sales & marketing gems and to learn how to build trust with your eCommerce customers.

Find more information here: http://flowium.co/episode46

45 - In this episode, we interview Reese Spykerman, an eCommerce conversion expert who has spent more than 15 years working closely with entrepreneurs and brands on their online marketing.

Tune in to learn how to improve your website conversion: http://flowium.co/episode45

44 - There are many factors that go into creating a high-converting sign up form. Here are some of the best sign up forms practices to help improve your customer experience and increase conversions.
http://flowium.co/episode44

43 - In this episode, we interview Chase Clymer, co-founder of Electric Eye Agency. He shares his best tricks for eCommerce brands trying to scale in this pandemic/post-pandemic world.

Tune in here: http://flowium.co/episode43

42 - How to make sure that you're making the right choice when hiring an email marketing agency for your eCommerce store? What are some tips for hiring the right email marketing agency? What are some major digital marketing agency red flags to look out for?

Listen to the episode and find out the answers!

http://flowium.co/episode42

41 - In today’s episode, we interview Ben Fisher, Co-founder of 1-Click Pony and CartHook.. Ben walks us through what is 1-Click Pony and how to use it to drive sales for your eCommerce business by getting your customers to repurchase.

Learn more here: flowium.co/episode41

40 - Email marketing and social media are two of the most powerful marketing tools for growing your audience and building your brand. How to marry them together?

Learn more here: http://flowium.co/episode40

39 - Most online store owners spend the majority of their marketing budget trying to attract new business when they should be selling more to their existing customers.

But in addition to trying to win over new customers, you can squeeze more value out of your existing ones. That means you can grow the business without sending marketing, advertising, and other costs through the roof.

In this episode, we’ll be talking about how to get the most out of you existing list and how to generate more sales from each order.

Learn more here: http://flowium.co/episode39

38 - In this podcast episode, we focus on 4 important strategies that are the bare minimum for what you need to incorporate into your marketing strategy if you are a subscription-based company or offer subscription products.

Learn more here: http://flowium.co/episode38

37 - This week’s episode is for you if you’re looking for ways to optimize your abandoned cart and make it work for your eCommerce business.

Learn more here: http://flowium.co/episode37

36 - In this week’s episode, we cover the exact email automations (aka flows if you’re using Klaviyo) that you can set up to nurture your 1-time buyers into loyal customers.

Learn more here: http://flowium.co/episode36

35 - “What gets measured, gets managed". There is no way to create a profitable email program without being able to measure the effectiveness of what you do.

In this week’s episode, we are joined by Jon Palmer, a Product Marketing Manager at Klaviyo, who helps us figure out the best way to measure the success of email marketing and navigate Klaviyo’s newly released feature Benchmarks.

http://flowium.co/episode35

34 - The money is in the list as the saying goes. But the truth is, the money is in a well segmented and thoroughly scrubbed list. In this week’s episode, our hosts Vira and Alissa talk about list cleaning – why it’s crucial to the success of your email marketing, its key principles, and the exact steps you should take to clean your list.

Tune in here: http://flowium.co/episode34

33 - Loyalty programs are still one of the most powerful and effective ways to increase your customer lifetime value.

In this episode of Email Einstein, our hosts Vira and Alissa are joined by Tim Peckover, Senior Manager of Marketing & Community at Smile.io, the world’s largest loyalty platform, providing easy-to-use reward programs that help scaling eCommerce brands transform one-time sales into repeat, loyal customers.

http://flowium.co/episode33

32 - One big mistake many eCommerce stores make is focusing too much on customer acquisition and not enough on customer retention. In this week’s episode, Vira and Alissa cover the 3 flows you can set up in Klaviyo to continue developing a relationship with your customer even after the first 90 days of their purchase.

Tune in here to learn what emails to send, when, and in what order to turn your customers into your loyal fans: http://flowium.co/episode32

31 - Every new customer goes through a journey called a customer lifecycle. Your job is to anticipate different stages of your customer's journey and address them as organically as possible with appropriate emails.

In this week’s episode, our hosts Vira and Alissa cover how to use automations as natural touch points to lead your customer through their lifecycle resulting in more (and faster) sales for you. Tune in here: http://flowium.co/podcast31

30 - Unsubscribes are a serious issue as they influence the way email service providers like Gmail, Yahoo, and Outlook see you as a sender. While a user finding themselves on your unsubscribe page may seem like a lost cause, you can change their mind with a well-implemented preference page.

In today’s episode, Vira and Alissa walk you through what a preference page is, how to use it to reduce unsubscribes, and share examples of the most effective and memorable preference pages.

Tune in here: http://flowium.co/episode30

29 - High bounce rates are a serious challenge standing in the way of your emails converting prospects into customers. One powerful way to minimize it is segmentation. In this episode, our hosts Vira and Alissa reveal the four golden segmentation rules that you can put into action today. Tune in here: http://flowium.co/episode29

28 - Coming up with consistently good content for your email campaigns isn't so easy. Event and holiday calendars are every marketer’s best tool when you run out of fresh ideas for campaigns. In this episode, we walk you through different holidays and events you can use for your campaigns in February and make your customers fall in love with you. Tune in here: https://flowium.co/episode28

27 - Fun fact! A lot of the customers who bought from you during the holiday sales season, will never come back again… Unless, you put some effort into engaging them and nudging them to buy a second time. Tune in for today’s episode of Email Einstein to learn 4 simple ways to turn one-time holiday shoppers into repeat customers: http://flowium.co/episode27

26 - The end of last year was all about preparing a game plan for 2021. After the holidays, you feel recharged and ready to get things done.

But before you dive into the execution of your strategy, it’s worth taking a look at this year’s trends – to stay relevant and to see how you can apply them in your marketing.

Tune in for today’s episode to learn about the top 4 trends that will shape eCommerce marketing this year: http://flowium.co/episode26

25 - As an email marketing agency, we found ourselves in the unique position of helping clients to make decisions regarding their business practices and advising on where to go. In today's episode, we’ll be talking about the biggest lessons this turbulent year taught us: http://flowium.co/episode25

24 - After spending a significant amount of money in the months of November and December, some shoppers get the blues after receiving their credit card bills in January. That’s why, January and February are often seen in the eCommerce industry as a time of sales slump.

So how can you stay in touch with your audience and motivate them to come back? Tune in for today’s episode to find out: http://flowium.co/episode24

23 - It wasn't too long ago that store owners were asking if they really needed a website. Today, the debate is around whether eCommerce brands need a mobile app if they already have a full functional webstore.

Tune in for today’s episode with Sina Mobasser, Founder and COO at Tapcart, to find out why having a mobile app is a prerequisite for a profitable online store in 2021: http://flowium.co/episode23

22 - When you’re in the competition as big as in the eCommerce field, you need a good tech stack supporting your business operations so you still achieve your most ambitious goals without burning out. With today’s technology, you can do things much faster, automate, optimize to keep your business running at all times.

In today’s episode, Alissa and Vira are sharing the MUST-HAVE tech tools you should adopt for your business to run successfully http://flowium.co/episode22

21 - The chatbot market growth is projected to be $2.6 billion in 2020 to $9.4 billion by 2024. That’s a 29% annual growth rate. So if you’re still on the fence about whether your business needs a chatbot, you’re asking yourself the wrong question.

Tune in for an episode with Michelle Barnum Smith, an Amazon chatbot expert, to learn how to use chatbots to 3x your eCommerce business: https://flowium.co/episode21

20 - If the pandemic taught us anything, it’s that communicating online can’t replace real human interaction. So how does that affect your marketing strategy as an eCommerce business? In today's episode, Arian Radmand, CEO of IgnitePost, shares how they use robotically handwritten notes to help businesses stand out and earn their customers' attention: https://flowium.co/episode20

19 - “Why aren’t my emails working?” is the number one question we get from our new clients. In today’s highly anticipated episode, we answer this question with the help of our special guest, Francis Baker, Senior Deliverability and Compliance Specialist at Klaviyo.

Tune in here: https://flowium.co/episode19

18 - Tune in for this episode with Erich Hellstrom, retention marketing manager at Chubbies, to learn how to stay consistently creative and come up with quality content that will turn your customers into your raving fans: https://flowium.co/episode18

The competition in your customer’s inboxes is tough come holiday season. Tune in for content ideas that will make you stand out among hundreds of messages from other companies: https://flowium.co/episode17

16 - Tune in for this week’s brand spotlight with Dale Slear, a co-CEO at Wine Awesomeness, to learn about how their company manages sending 24 mln emails a month, plus a handful of expert tips on the technical side of email marketing.

Podcast show notes available here: https://flowium.co/episode16

15 - As an eCommerce business, you’re always on the lookout for marketing channels that bring the best results at the lowest cost.

More often than not, social media becomes a disappointment, with you spending $1 to get 80 cents in return, hoping that one day your lifetime value will be greater than the cost of acquiring a lead.

Podcast show notes available here: https://flowium.co/episode15

14 - When the sales season comes around, there’ll be no extra minute to strategize. That’s why you need to get all your marketing communications ready now.

Look no further! In this episode, our email marketing wizards Alissa and Vira will share the four best strategies to help you optimize your existing email automations and get the most out of this year’s holiday season.

Podcast show notes available here: https://flowium.co/episode14

13 - There’s not one way to start and grow your eCommerce business. And this week’s guest is a living proof.

In today’s episode, Kevin Urrutia from Chester Travels reveals how he built and grew his business from 0 to $1.5mln in 2 years combining all the benefits of Amazon FBA with the advantage of also having his own eCommerce platform.

On top of that, Kevin shares a handful of expert tips on discovering your perfect audience as an eCommerce business, the importance of giving your customer the content they’re looking for, navigating the pandemic as a travel brand, and using one simple yet highly effective email marketing trick that always gets Chester Travels tons of engagement.

Podcast show notes available here: https://flowium.co/episode13

12 - When it comes to email marketing for eCommerce, there is one strategy that never fails – segmentation. Marketers who use segmented campaigns see as much as a 760% increase in revenue.

But segmenting your list is easier said than done, especially if you’re just starting out.

In this podcast, Vira and Alissa cover some of the basics of segmentation and share actionable tips on how to use it to boost your sales through email.

Podcast show notes available here: https://flowium.co/episode12

11 - This holiday season will be unprecedented.

2020’s holiday season presents businesses with a tremendous opportunity. Impacted by the Covid-19 pandemic, more people than ever will be shopping online to minimize social contact and of course, avoid the queues.

But how can you take advantage of this extraordinary time without ploughing money into ad spend or taking time away from other crucial aspects of your business?

Tune in for today’s episode, in which Alissa and Vira are talking about how to prepare for the busiest online holiday season ever.

Podcast show notes available here: https://flowium.co/episode11

10 - The average open rate for emails in eCommerce is 13.9%. That means you only have a 13.9% chance to turn your prospects into buyers through email.

If those who open your email don’t find the message relevant or convincing, everything else won’t make much difference.

That’s why strong copy is a crucial part of an effective email. And luckily, there are proven formulas you can use to write emails that sell.

In this episode of Email Einstein, our hosts Alissa and Vira share the 5 best practices we use to create emails for our 7 and 8 figure clients at Flowium.

Podcast show notes available here: https://flowium.co/episode10

9 - If you’re looking to sell your products through email marketing, you should know two things: first, an average office worker receives up to 120 emails a day, and second, Inbox Zero is considered one of the top productivity hacks.

That’s why today, to get your audience interested in your product, it takes more than a sequence of automated cookie-cutter emails. Today, your prospects and customers want to be part of your brand, part of your story.

One of the best ways to connect with your audience and build trust is by launching an email newsletter.

In this episode, our hosts, Alissa and Vira, share the best practices for an effective newsletter and explain how to use them to get the ROI your email marketing deserves.

Podcast show notes available here: https://flowium.co/episode9

8 - This time, we hosted a very special guest – the founder and email marketing Einstein of our company, Andriy Boychuk.

In this episode, Andriy tells us how he started Flowium and what it took to build the marketing agency that Flowium is today.

Podcast show notes available here: https://flowium.co/episode8

7 - Welcome, or pre-purchase, emails are considered the most important series for eCommerce businesses.

Why?

Because they’re your chance to make a good first impression on your potential buyers, engage them from day one, and nudge them towards making a purchase.

In this episode, our hosts Alissa and Vira share their experience, explain what makes a good welcome email series and break down important pre-purchase emails proven to drive sales.

Podcast show notes available here: https://flowium.co/episode7

6 - Everyone knows – the money’s in the list.

Having a viable email list is still the best way to nurture leads, bring customers back to your website, and market your products efficiently.

But the question is, how do you build one?

In this episode, our amazing hosts Alissa and Vira are sharing the 3 tried and true tactics to help you build a killer email list and increase your email marketing ROI.

Podcast show notes available here: https://flowium.co/episode6

5 - In case you didn’t know, on average 75% (!!) of all online shoppers abandon their carts and never come back 😢

While often you can't do much to stop them, you have all the power to affect what happens after they abandon your cart.

In the episode, our hosts, Alissa and Vira, give away all their secrets and abandoned cart strategies they use for our clients at Flowium.

Podcast show notes available here: https://flowium.co/episode5

4 - In this episode of Email Einstein, Alissa and Vira interview the one and only Stephen Gephard, co-owner of RSVLTS – an apparel brand that's transformed into a lifestyle.

Over the time of working together, Stephen has become more than just a client for us and we've truly fallen in love with the story behind their brand.

Podcast show notes available here: https://flowium.co/episode4

3 - In this episode of Email Einstein, your hosts, Vira and Alissa, are sharing the most exciting trends in email marketing we’ve seen so far in 2020. We may be half way through 2020, but these trends are here to stay.

Podcast show notes available here: https://flowium.co/episode3

2 - In this episode of Email Einstein, your hosts, Vira and Alissa, are sharing a foolproof step-by-step guide on how to start in eCommerce email marketing.

How do you do an email marketing audit and set your goals?
Which email marketing platform is best for your eCommerce business and why?
What are the essential flows you MUST set up to make your email marketing REALLY work?

Podcast show notes available here: https://flowium.co/episode2

1 - In this pilot episode of Email Einstein, your hosts, Vira & Alissa, focus on the Misconceptions of Email Marketing.

What are some of the lies that you believe about email marketing? Is the era of emails coming to an end like the dinosaurs? Are all emails just unwanted spam? Can smaller companies actually implement email marketing automations like the big dog companies do AND make them work for them?

Podcast show notes available here: https://flowium.co/episode1