Sambuno Marketing Journal: Recent Episodes
Von Chucwuemeca
Hey I’m Von with Sambuno, and I, together with my guests delve into everything (politics, psychology, people, etc) and tie it all into marketing, it’s concepts and related topics in digestible morsels. Tune in. https://www.sambuno.com
Unlike other forms of marketing, SEO does not yield immediate results, which leaves many people wondering if it is even worth all the time and effort.
The recent ransomware attacks on the U.S. gas and meat industries have sparked renewed conversations about the possibility of an international cyber agreement that would set the ground rules.
Success on LinkedIn depends on developing and maintaining a good reputation. Work with us at https://www.sambuno.com/
Your company’s niche is the specific area in your target audience where you position yourself as the expert. Learn more at https://www.sambuno.com
Facebook’s aim to register every individual is a daunting challenge, noble even, however fraught with unseen consequences. The repercussions are that once this goal is accomplished what will be the future roadmap for Facebook. As a system, simply providing the best way to interact with your peers isn’t the only thing it would be satisfied with in the future. https://www.sambuno.com/facebook-become-required-identification-lives-millennials/
Developing your e-commerce website so that visitors convert to customers, requires putting yourself in your prospective customers' shoes and viewing your store from their perspective. This combined view can help you anticipate pain points that may create friction between your customers, and the products they want to buy from your store. Once in those shoes, start to think, what would you as a customer find value in if you were shopping in an online store. What kind of things would help you make a decision that you would be happy with, and find value in?
Read it here: https://www.sambuno.com/adding-value-to-your-ecommerce-website-customer-experience/
Start with your customer and map the way to your business and the product and or services that you provide. That may seem strange when you initially look at it, however upon a second glance it becomes clear how sensible this is. When going about assessing the potential value you could bring to those who may need your services, it only makes sense to position yourself in their shoes. Doing so helps in understanding exactly what’s going to stand out, and what’s going to make them become aware of your business, service, and or product. The customer journey blog
Welcome to the world of real estate! If you do it right, you’re going to build a successful business that will change your life. Sambuno Marketing can help: https://www.sambuno.com
Starting a business of any sort is a noble challenge, and it’s only really after you start the business that you realize it needs a way to connect with people who need what you’re offering. Although that should be the first thought, but that how it goes. Marketing is that key ingredient. We need to be able to connect with prospective customers, and that’s where all the difficulty in business comes in. You’ve heard the saying that sales solves all problems, well, the difficulty in business is generating that demand and sales. https://www.sambuno.com
Improving email marketing performance comes down to employing housekeeping steps to ensure that your email lists are up to date, properly categorizing and segmenting subscribers, personalizing emails to each recipient, and becoming proactive in delivering relevant content and information to those who have decided to give you their attention.
Read it here: Improving email marketing performance
These days, some forms of traditional media no longer have as big of a following like they once did. This is especially true with the younger millennial generation- the new generation of consumers. When it comes to these young buyers, they are not reading newspapers or watching traditional television all the time. Instead, they watch their shows online and spend a majority of their day on social media. https://www.sambuno.com/mere-exposure-effect-what-makes-you-choose-one-brand-over-another/
So you’re going nomadic or remote, or whatever the name is these days. Taking the plunge into the unknown. Finally breaking free from the shackles of the 9-5 and fully relying on yourself to make and bake that bread. Good for you! Now that you’ve made the decision, are in a positive headspace and moving in the right direction, what’s the reality of the digital nomad lifestyle? Well your accommodation certainly becomes a little trickier, especially if you’re like me and get cabin fever rather quickly. Connect with me: https://www.sambuno.com/remote-work-the-flexibility-of-work-in-the-modern-age-and-what-it-entails/
Our lives are so thoroughly intertwined with technology, and we take the elaborate systems we use for granted to such a degree, that we don’t necessarily comprehend the scope of what ransomware attacks can truly do. What chaos they can unleash. BLOG: https://www.sambuno.com/managing-a-ransomware-attack-on-your-business/
The increased reach, intricacy and stealth quality to the current nature of information weaponization paints an even more stark picture of the future if not actively pushed back against. There is a drastic need for increased education and vigilance.
Learn More: https://www.sambuno.com/information-warfare-understanding-how-information-is-weaponized/
We're subject to cognitive biases, those annoying glitches in our thinking that cause us to make questionable decisions and reach erroneous conclusions. In general, a cognitive bias is the thinking pattern that occurs because of the way we process information and this thinking pattern develops accordingly due to our own preferences and experiences. They can cause us to behave irrationally without noticing it.
Learn more: https://www.sambuno.com/integrating-cognitive-bias-social-media/
In general, a cognitive bias is the thinking pattern that occurs because of the way we process information and this thinking pattern develops accordingly due to our own preferences and experiences. They can cause us to behave irrationally without noticing it. And it is used in marketing to a ridiculously frightening effect. It's important to understand it, how it affects us and how you can use it as well.
Learn more here: https://www.sambuno.com/integrating-cognitive-bias-social-media/
In building an e-commerce website, if it is possible to leverage the integrated offering of such a platform like Shopify and to a lesser extent, Etsy and Squarespace, then that is the best option. An all in one managed system provides the various structural elements that ensures security, performance, and integrity in an e-commerce business.There are two main elements within the payment processing function, now let’s delve into the complexity and perhaps simplicity of these two.
Learn more: https://wp.me/pUiTb-1aI
On a recent client project, we were caught between options and had to assess a solution that would be better going forward. From the perspective of cost, manageability, server requirements, and customization potential, we had to consider and implement an e-commerce solution that would be able to sustain a business that generated considerable revenue online.
Read more here: https://wp.me/pUiTb-3CA
Authenticity is generally the best policy. But as with much else in life, the middle way is best. Be sure to balance your openness with the needs, expectations, and yes, sadly even the biases of your audience. Connect with me @ https://www.sambuno.com
Methods to help you prep for any nerve-wracking performance, whether it's a pitch to investors or a public speaking engagement. Learn more and visit us @ https://www.sambuno.com
Whether you’re trying to quickly adapt to a remote management situation, or settling into the role for the long-term, the same fundamentals need to be put in place to build solid communication, performance, and employee growth. Learn more about my experiences working remotely as a digital nomad: https://www.sambuno.com/remote-work-the-flexibility-of-work-in-the-modern-age-and-what-it-entails/
Some nice tips for staying productive and sane while working from home, collected from our listeners, readers and followers.
Podcasting is a superior marketing tool in this day and age. Today it’s important to begin the process of repurposing your blog posts into podcasts: https://www.sambuno.com/understanding-podcasting-as-a-marketing-tool/
You can optimize your site structure to make it easier for search engines to find all of your content. Learn more at: https://www.sambuno.com/
Google says not to disable your website altogether. Although business owners might find it tempting to turn off their websites to avoid paying fees or disappoint customers they can't serve, Google says that this might harm your website rankings when the site is brought back online.
During a moment of crisis that we are experiencing at this point, leverage your business to be a solution, an alternative, and a trump card. People should look to your business as a beacon and not a shadow of doubt. Market your business as a helping hand, as a reinforcement of troops, and as the lighthouse amidst the dark seas. You can also read it here: https://www.sambuno.com/why-a-company-should-maintain-a-marketing-strategy-during-a-crisis/
A crisis on this scale can reorder society in dramatic ways, for better or worse. Here are a few of the ways that COVID-19 may and will change the world permanently.
U.S. government, tech industry discussing ways to use smartphone location data to combat coronavirus
This is a random extrapolation on crisis, the crisis that we are all currently experiencing, and what a crisis means.
Entrepreneurship is a risk and thus it has the potential for failure. And if we consider entrepreneurship without the failure aspect involved then we are negating 90% of what that journey is about. Most success if not all success comes out of failure and we should talk more about it.
Maybe you have created a new product or service and are ready to release it to the market. Or maybe, you are looking to create something new to provide to your customers. Whatever the case may be, its not possible to put out a new product or service on the market and expect for it to immediately be successful without doing the necessary and prerequisite mountain of work. Even Apple had to innovate, research, develop and take the risk on releasing a new cell phone form factor to the consumer market. You can also read about it here: https://www.sambuno.com/generate-product-service-demand/
Lead generation, the name almost makes it sound like machinery and… it is. By understanding the process involved in generating leads, it becomes all too easy to see it and to understand it as a machine with various parts that need to be lubricated in order for the system to work holistically.
Google shopping is the most effective, efficient and targeted method to reach the audience for your products in regards to your ecommerce store. Not to mention, it is the most cost effective.
Social media has taken an unprecedented role in our lives, from the way we communicate with friends to how we grow our business ventures. You can also read about it here: https://www.sambuno.com/social-media-as-a-dialogue-inducer-and-trust-builder/
In the optimization of a marketing strategy, we are looking at the various channels by which we can engage and effectively reach our marketing objectives.
A reference group is a collection of people that someone uses to form his or her or opinions. There are three types of reference groups and we are going to explore it and this podcast
Consumer behaviors vary greatly from country-to-country, even when looking at the most developed of countries.
Images invoke the feelings that serve the positive emotional responses that motivate consumers to buy a product or service.
Starting a podcast is easy, and in this podcast we are going to go over how to get a podcast started with the application Anchor
Guerrilla marketing puts your message right in touch with the consumers of your product or service.
What makes you choose one brand over another? In this podcast we go over the mere exposure effect and how it influence your decisions.
The 4 types of media we consume and the vital role they play in our day-to-day life and interactions.
Squarespace makes it very easy for you to put together a website and it is recommended for a lot of people however there are other reasons why you may want to build your own website and we discussed that here.
Domains and hosting environments are what becomes necessary when you are building your website. We talk about what those two are.
Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to focus on ROI instead of CPA and get better results. With some changes to the way you approach your PPC activities as a whole, you can fine-tune your funnel and get higher-quality conversions.
The GDPR covers a lot of the identifying information which companies like Facebook and Google use to identify you.
GDPR is a regulation that requires businesses to protect the personal data and privacy of EU citizens for transactions that occur within EU member states.
The more we are exposed to various storylines, and various narratives, the better we can create new storylines and the new narratives
It can be easy to underestimate the complexity of digital marketing. Most people only see the end result of what is often a large effort from multiple teams within a business. Today, digital marketing is accomplished by strategizing around the different types of media at your disposal.
Effective ways of using video marketing for your products and services in 2018. Video catapults your messaging to the 21st-century, engaging both the eyes and ears of your customer base.
What is a Facebook boosted post? How do you ensure that more than a few people actually see the post that you post on your Facebook page?
Using cognitive bias to improve your social media postings and marketing. #CognitiveBias
We’ve heard of many large companies getting hacked, and the repercussions are severe because you basically lose business. As a small business you need to stay on top of this, and stay proactive let’s talk about it on this podcast #WebsiteSecurity
The more you know as a business owner the better your results will be when you are marketing your products and or services. And when you start hiring someone to manage your marketing it’s always good to know exactly what metrics you should be focused on.
What is the difference between marketing and selling: Marketing and sales overlap slightly and depend on each other but they are distinctly different. #Marketing #Selling
Tips to protect your company website from cyber hackers. Protection is important today so take the steps necessary to ensure your business and customer data is not affected
A CDN makes your website faster by distributing your website across multiple servers so that it can serve it to visitors quickly
Part of your job as a marketer is to help generate more closings for your salespeople. Here are 3 tips to close more B2B sales leads.
How can I add value for my clients and my customers? This is an important question that gives you the tools to go to the next step with your business.
Building a positive mindset that will help you stand out them succeed at anything in life. Make these your habits right now.
Market research for small and growing businesses. These are questions that help you differentiate your business for yourself and for your customers
By understanding who your target audience is and where they spend their time, you can attack those platforms and build an organic presence
Remarketing is a way to target ads to people who have already come to your website in the past.
Today search optimization is about optimizing for the web not just for Google. Consider that YouTube, Amazon, yelp etc. are all search engine that we need to optimize for.
When you advertise on Facebook you are able to integrate a feature called the Facebook pixel which allows you to track and gather information on the people interacting with your ad