Phorest FM: Recent Episodes

Phorest Salon Software

Phorest FM celebrates fresh perspectives and ideas on topics such as business management, marketing, retaining and motivating teams and generating new revenue streams. Episodes air weekly, sharing inspiring stories from the salon floor.

[334] Ildi Arlette is a business consultant, certified coach, and former clinic owner with 24 years of experience working with over 450 medical aesthetics clinics, spas, salons and wellness businesses across Canada and the US. She's known for helping owners go from second-guessing and making it up as they go to building profitable, in-demand businesses with strong systems and confident, service-driven teams.

In this conversation, we explore the quiet erosion of trust that’s changing how people make decisions, the danger of all-or-nothing thinking, the power of simple human gestures, and what it actually looks like to build capacity — for uncertainty, discomfort, leadership, service, and growth.

Connect with Ildi Arlette

Learn more about Results Continuum Inc: https://www.resultscontinuum.com/

Connect with Ildi on Instagram @ildi_arlette and/or book your 30-Minute Clarity call with her: https://calendly.com/ildi-arlette/30-min-clarity-call

All things Phorest

Find out how Phorest helps top salons & aesthetic clinics steer their businesses toward happier clients, more productive teams, and greater growth. Say hello to life with Phorest!

Learn more about the Phorest Summit & secure your tickets: https://www.phorestsummit.com/

Enjoyed the episode?

Leave a rating and review on Apple Podcasts!

Click here to subscribe to the PhorestFM email newsletter.

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

[333] Hair, beauty and aesthetics businesses are built on the promise of transformation, and today, the industry at large is being asked to evolve in ways that more than just grit, demand creativity, collaboration, community and intention.

In this episode, we explore the foundational shifts occurring across hair, beauty, and aesthetics in the UK and Ireland. Together with industry voices Nicky Pope (@nickytribute), Ellen Cummings (@ellen_cummings), Jennifer Paxton (@jenpaxtonevo), and Sophia-Fai Roche (click here to reach out), we unpack the challenges facing our markets today. But more than just a breakdown, I hope it feels like an invitation: to lean into collaboration, to expand our horizons, redefine what growth and success look like, to trust the unknown and what we weave into it!

We can choose to live in someone else's vision of the future or take an active role in shaping it. What role, in this changing landscape, are you feeling called to step into?

Stay up to date (and/or subscribe) with the industry bodies/magazines/media mentioned in this episode:

Professional Beauty Group
Aesthetics Journal
Salon EVO & Barber EVO
Tribu-te Magazine
British Beauty Council

All things Phorest

For all sources that made this episode possible, click here.

To watch the Lessons From the Salon Floor video series, click here.

Find out how Phorest helps top salons & aesthetic clinics steer their businesses toward happier clients, more productive teams, and greater growth. Say hello to life with Phorest!

Learn more about the Phorest Summit & secure your tickets: https://www.phorestsummit.com/

Enjoyed the episode?

Leave a rating and review on Apple Podcasts!

Click here to subscribe to the PhorestFM email newsletter.

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

[332] Jules Molina — Guest Experience Team Leader, Consultant, and Shareholder — and Ashley Prowell — Phorest North America Education Specialist — share a deep passion for operational systems developed over years of hands-on experience in the hair and beauty sector. In this episode, they stand united in a philosophy that treats this part of a business’s operations as a high-value, dedicated profit center with its own distinct goals, KPIs, and clear career trajectories.

If the conversation begins with the early-2020s deskless salon trend, it moves through time, addressing common myths that keep business owners stuck, touching on coaching, verbiage and accountability, and lands on present-day realities and shifts, exploring how AI is beginning to impact this area of business.

This is a passionate, gracious, no-BS conversation meant to propel you forward with confidence, levity, clarity, and momentum for what’s next in this part of your business operations.

Connect with Jules Molina

Learn more about The Summit Immersive & reserve your spot: https://summitsalon.com/the-summit-immersive

Connect with Jules on Instagram @molina.jules or set up time with her: https://calendly.com/jmolinassbc

Get your complimentary diagnostic here and connect with the Summit Salon Business Center on Instagram @summitsalon

Connect with Ashley Prowell

Connect with Ashley on Instagram @_lady_ashley_

Learn more about Ashley’s Phorest-related education sessions & save your spot here

All things Phorest

Find out how Phorest helps top salons & aesthetic clinics steer their businesses toward happier clients, more productive teams, and greater growth. Say hello to life with Phorest!

Learn more about the Phorest Summit & secure your tickets: https://www.phorestsummit.com/

Enjoyed the episode?

Leave a rating and review on Apple Podcasts!

Click here to subscribe to the PhorestFM email newsletter.

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

[331] Raquel Merlini is the founder of R SKIN Aesthetics in Michigan. As a seasoned Registered Nurse and Certified Aesthetic Nurse Specialist with over 14 years of experience in the plastics industry, she offers a real-world model of collaborative care and ethical practice for those who, like her, seek to educate, listen to, and guide patients toward treatments that transcend fleeting trends and instead align closely with their most authentic self-expression goals.

In the context of rising calls for tighter regulation, greater transparency, and stronger safety standards, this episode is a warm, grounding conversation about Raquel’s philosophy and approach, as much as it is about what it takes to build trust and one’s responsibility as a practitioner. Her insights cover what a consultation informed by her worldview and life experience entails, how she holds patient vulnerability with integrity as people face increasingly unrealistic standards, and how she balances it all with business growth.

Connect with Raquel Merlini (RN-CANS)

Learn more about Raquel and R SKIN here and apply or contribute to the Raquel Merlini Pay it Forward Scholarship here.

TikTok: @rskinaesthetics

Instagram: @rskinnurseraquel, @rskinadmission, @rskinaesthetics

LinkedIn: https://www.linkedin.com/in/raquel-m-14947b21/

All things Phorest

Find out how Phorest helps the top salons & aesthetic clinics steer their business toward happier clients, productive teams and bigger growth. Say hello to life with Phorest!

Learn more about the Phorest Summit & secure your tickets: https://www.phorestsummit.com/

Enjoyed the episode?

Leave a rating and review on Apple Podcasts!

Click here to subscribe to the PhorestFM email newsletter.

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

Connect with Joanne Starkman and Innersense Organic Beauty

For Joanne’s podcast, check out Trust Your Innersense with Joanne Starkman, and EP58 for her interview with Louise Keane or EP59 for her solo cast unpacking her experience at the Sacred Spiral Retreat.

For Innersense Organic Beauty, learn more about the brand and mission here and here (salon pros)

Connect with both Joanne and Innersense on Instagram @trustyourinnersense, @joannestarkman, @innersensepro, @innersenseorganicbeauty

All things Phorest

Learn more about the Phorest Summit & secure your tickets for 2027: https://www.phorestsummit.com/

Learn more about Phorest Software.

Enjoyed the episode?

Leave a rating and review on Apple Podcasts!

Click here to subscribe to the PhorestFM email newsletter.

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

[329] AI is soon coming to Phorest, and this serves as officially non-officially the first conversation in a string of ones to be sprinkled into the podcast’s schedule during Season 10.

A version of this conversation could easily live in extremes, but this one does not. Rather, it asks a valid and core question of our time: How do you adopt new technology, AI & automation more precisely, without losing what makes your business human?

In this episode, joined by guest co-host Rich Cullen (Principal Product Designer at Phorest), we sit down with Jennifer Jade Alvarez, founder of Naperville, Illinois’ Refined Beauty, to discuss what it has been like to bring AI and automation tools into various areas of her business. And beyond discussing tools, we also spend time discussing decisions: what to automate, the trust factor, and what should perhaps never be automated in a beauty and wellness business.

We unpack the opportunities, the trade-offs, the real-world lessons—including what happens when AI gets it wrong—and the paybacks. All of it, with a deep belief that the businesses that win in the future won’t be the ones to remove the human touch. They’ll be the ones who remove friction around the craft and care.

Connect with Jennifer Jade Alvarez

Download Jennifer’s Top 50 Ways Salon Owners Buy Back Their Time: A free checklist using AI, automations, and virtual assistants

Learn more about the Salon CEO Method™ coaching program, listen to the Beauty Business Game Changer Podcast, and connect with Jennifer on Instagram @JenniferJadeAlvarez

All things Phorest

Learn more about the Phorest Summit & secure your tickets for 2027: https://www.phorestsummit.com/

Learn more about Phorest Software.

Enjoyed the episode?

Leave a rating and review on Apple Podcasts!

Click here to subscribe to the PhorestFM email newsletter.

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

[328] Thinking about change can often bring up questions about readiness. Are we ready to move into this bigger space, to move cities, to grow the team? Juliann Upton, the founder and driving force behind Mesh Hair Studio, Nail Bar & Head Spa, would probably tell you the distinction between change that lands at your doorstep and change that you initiate matters less than what you do once it's standing in front of you. That's when, with some curiosity, perhaps the more intimidating questions emerge: Are we willing to honor the pull toward something more? Are we willing to let this rearrange ourselves, or a part of our identity?

As we trace the pivotal moments of her 20+ year career in roughly 60 mins — a challenge in itself — Juliann shares the key lessons she’s learned along the way. And if you pay attention, you’ll find that each meaningful chapter she seems to have begun when she met her future self halfway, in the unknown.

If you’ve been looking for a sign or a gentle nudge to trust yourself in whatever decision or change is waiting on you, perhaps this is your invitation to recognize and act on the moments that invite you to grow.

Connect with Juliann Upton

To learn more about Mesh Hair Studio, Nail Bar & Head Spa, click here.

Instagram: @meshhairstudio, @juliannikki

References

On Martha Graham: Smithsonian Mag, Biography, Martha Graham History.

For Kitty Knorr's Reel on creativity and change, click here.

All things Phorest

Learn more about the Phorest Summit & secure your tickets for 2027: https://www.phorestsummit.com/

Learn more about Phorest Software.

Enjoyed the episode?

Leave a rating and review on Apple Podcasts!

Click here to subscribe to the PhorestFM email newsletter.

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

In this second (and final) bonus episode from the Salon Owners Summit 2026, more on-the-floor reactions from salon, spa, and clinic owners attending the event, an overview recap of the 2026 lineup and a candid conversation with Davina Devine, one of Ireland’s most recognizable drag queens and cabaret showgirls (@davina.devine on Instagram).

Briefly stepping away from her hosting and emcee duties of the day, the discussion explored Davina's flavour of drag, how she goes about warming up a crowd, and her relationship to the industry.

For more about Davina Devine and to inquire about bookings, click here.

For her podcast, Petty Little Things, click here.

Learn more about the Phorest Summit & secure your tickets for 2027: https://www.phorestsummit.com/

Enjoyed the episode? Leave a rating and review on Apple Podcasts!

Click here to subscribe to the PhorestFM email newsletter or here to learn more about Phorest Salon Software.

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

[327] You’re booked and busy; what every business owner wants. But has over-functioning ever felt safer (or at the very least more familiar) than to say, “I feel like I’m drowning”? If the answer is yes, you’re not alone. In fact, Heather Harris — nationally recognised stylist, salon owner, business leader, and celebrated speaker — knows this all too well.

This week’s conversation focuses on delegation. At its heart, though, it focuses on the emotional experience of the shifts you are forced to make when you start delegating:

Renegotiating with yourself what success actually looks like
Letting go of that part of your identity that ties success and/or value to how much you output
Shifting from being an owner-operator to becoming a CEO
Shifting from being a firefighter to becoming an architect in your business

Because at the end of the day, delegation is an identity renegotiation, and it’s about choosing where your care actually belongs. As the Founder/CEO of Spark Pro Global—an agency providing trained executive assistants—Heather’s here to tell you that you can, in fact, build a business that doesn’t require you to lose yourself in the process.

To avail of the complimentary consultation to implement strategic delegation in your salon, graciously offered by Heather, visit Alchemy Salon Consulting and leave a note in the form saying you heard about it through the PhorestFM podcast!

Otherwise, learn more about Spark Pro Global / Spark Pro Salon, listen to Heather's podcast here, and connect with her on Instagram @heather.tantrumsalon @sparkproglobal

Click here to read Brittany Dennison's "Delegate to Elevate" blog, and here for the "10 PhorestFM Podcast Conversations That Quietly Said the Loudest Things"

Learn more about the Phorest Summit & secure your tickets for 2027: https://www.phorestsummit.com/

Enjoyed the episode? Leave a rating and review on Apple Podcasts!

Click here to subscribe to the PhorestFM email newsletter or here to learn more about Phorest Salon Software.

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

Calvin Stovall, customer experience and leadership keynote speaker, joins the show live from the Salon Owners Summit 2026, shortly after his main-stage talk on the art of the 'WOW' experience.

In this conversation, Calvin shares the story behind his own “why,” how his book Hidden Hospitality: Untold Stories of Black Hotel, Motel, and Resort Owners from the Pioneer Days to the Civil Rights Era came to be, and connects lessons from historic Black hoteliers to practical customer experience and leadership principles. Plus, on-the-floor reactions from salon, spa and clinic owners attending the event, and a look ahead to the Phorest Summit 2027.

Connect with Calvin Stovall on Instagram @iconicspeaker

Learn more about the Phorest Summit & secure your tickets for 2027: https://www.phorestsummit.com/

Enjoyed the episode? Leave a rating and review on Apple Podcasts!

Click here to subscribe to the PhorestFM email newsletter or here to learn more about Phorest Salon Software.

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

For the past nine seasons, the PhorestFM podcast has been steadily putting down roots. Growing slowly, but steadily, like the trees in the Phorest forest. And every episode’s been its own brand of fertiliser, carrying insight, knowledge, lessons, new ideas, and stories. Many, many of those.

From small seeds, the show has grown enough to change the landscape.

Our intent going into this tenth season is to bring you the energy of the rooms we create and/or find ourselves in this year, and make it a season bound by conversations that bring us forward.

Whether you’re joining us from the salon floor, the treatment room, the clinic, or an industry event, the car park between clients, or the commute home before or after a long day, we’re here to amplify community voices all around the globe. We’re here when you need a spark of inspiration or an extra dose of courage to branch out. When you need a new perspective or someone to listen. Really listen.

Because more than software, we’re on a mission, together with our community, to build a stronger industry. One we’ll always fight to see soar.

The year is 2026, the local time is now, and what’s next… is up to us. If this feels like your kind of journey—bring a friend with you. Season 10 starts on Monday, February 23rd, 2026, with a Live From the Phorest Summit 2026 bonus episode.

Subscribe to the Phorest FM email newsletter to be in the know of our casting calls & more fun stuff, and follow both Phorest Salon Software (@phorestsalonsoftware) & Alex Bélisle-Springer (@a.belspring) on Instagram for video clips and BTS content!

This trailer was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

When Phorest salons shared, in early 2025, that "growth" was their number one priority this year, we got busy. On Season 9 of the PhorestFM podcast, we brought you insightful interviews, case studies, episodes with special guest co-hosts, and bonus live content! Sourced directly from the community, this season finale is a feel-good festive send-off. Thanks for tuning in, and thanks for another incredible year — slán go fóill (bye for now)!

This episode was made possible thanks to the contributions of:

Jackie Gonzalez @hairbyjackie_g @maggiethesalon
David Campbell @davhoc @thesalonedge @houseofcolour
Christine Cunningham-Smith @blissbeautyfife
Emma Jarvis @emmajarvis.thbacademy @thehairbase
Lori Fudens @whitesandhairsalon @lorifudens_redkenartist
Shirley Popham @pophamsalons
Naomi Cartwright @thefarmhousesanctuary_ @nlc_x
Leslie Perry @leslieperry_pba
Greg Clarke @greg_clarke @amicaecohairdressing

Stay tuned for Season 10, coming to you soon after the Salon Owners Summit 2026!

Learn more about the Salon Owners Summit: https://www.salonownersummit.com/

Enjoyed the episode? Leave a rating and review on Apple Podcasts!

Click here to subscribe to the PhorestFM email newsletter or here to learn more about Phorest Salon Software.

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

[325] In 2024, Qnity’s research arm, the Qnity Institute, conducted a study. At the heart of it was one core question: ‘What does a financially successful salon look like?’

In this episode, Tom Kuhn, CEO of Qnity—an organisation offering education and tools for economic empowerment in the beauty industry—shares findings and insights from the subsequent 50-page report, published in June 2025. The ‘2024 Salon P&L Benchmark Study’ set out to paint a clearer picture of the industry, establish reliable benchmarks, and deliver actionable insights that could help improve profitability, and this conversation aims to do the same, equipping salon owners with prompts for reflection or conversation starters about the financial health of their own business going into 2026.

Find out more about Qnity, and the Qnity Institute.

To participate in the 2025 version of the study, click here.

Follow Tom Kuhn on Instagram: @tomhkuhn

Learn more about the Salon Owners Summit: https://www.salonownersummit.com/

Enjoyed the episode? Leave a rating and review on Apple Podcasts!

Click here to subscribe to the PhorestFM email newsletter or here to learn more about Phorest Salon Software.

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

In this episode, keynote speaker, business coach, and educator Lance Courtney explores what salon leadership looks like in an era shaped by Gen Z, shifting values, and rapid cultural change. Drawing on themes from his Salon Owners Summit 2026 workshop and blending real-world salon examples with coaching insight, he takes an educational “what works, what doesn’t work, and what works better” approach to challenging leadership styles.

If you're navigating generational shifts within your team or seeking guidance on how to evolve your leadership style without compromising your authentic self, this conversation offers a modern perspective on leadership and provides valuable self-reflective prompts to prepare for the new year.

Connect with Lance Courtney on Instagram https://www.instagram.com/lancecourtney

Learn more about the Salon Owners Summit & explore the full lineup and agenda: https://www.salonownersummit.com/tickets

Enjoyed the episode? Leave a rating and review on Apple Podcasts!

Click here to subscribe to the PhorestFM email newsletter or here to learn more about Phorest Salon Software.

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

[323] Featuring Derrick Rutherford (Co-Owner, Valentini’s), Arif Isikgun (CEO & Founder, Ai Beauty Consultancy), and Cole Marker (Founder & Builder in Chief, thync.c), this episode reimagines retail not as a “pushy add-on," but as an essential part of sustainable business growth, driven by client care and rooted in trust. Backed by data from the Phorest 2025 Consumer Insights Report and rooted in the incredible success Valentini’s is having with retail (26% service-to-retail, 113$ average retail ticket), this conversation explores what’s driving these impressive figures and flips the narrative on common blockers salon, spa, and clinic teams face in making retail a natural part of everyday operations. With Arif and Cole’s added layer of lived experiences and insights as coaches, we first discuss the power of storytelling and the importance of thorough, process-driven consultations. Then, we speak to how systems make it stick, goal-setting and accountability elevate performance, and how retail can serve as an early indicator of broader issues in the business. Learn how to build a retail approach that is:* Backed by systems that make the offer authentic, care-centered, and consistent * Sustainable and reflective of service standards and clients’ levels of trust * Empowers your team with confidence * Integrates service, recommendations, and follow-through into one seamless client journey

If you listen to one episode about retail this year… Let it be this one. Follow Derrick Rutherford, Arif Isikgun, and Cole Marker on Instagram: @derrick_rutherford, @aibeautyconsultancy, @thync.c_coaching Enjoyed the episode? Leave a rating and review on Apple Podcasts!

Click here to subscribe to the PhorestFM email newsletter or here to learn more about Phorest Salon Software.

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments

[322] For Wafaya Abdallah, owner of Oasis Curl Salon (@curlyoasis), real growth happens when we let go of control, release the need for perfection, and create a safe space for others to rise.

In this episode, we explore the salon as a space for transformation and how her journey into energy medicine, holistic beauty, and cultivating trust has shaped her approach to leadership. Now dedicated to integrative education and developing a curriculum that blends the art of curly and texture hairdressing, the science of natural hair care, and the power of energy healing, she is driven by a desire to ensure hairstylists are equipped not just with technical skills but with the tools to uplift and empower themselves and others.

Connect with Wafaya Abdallah on Instagram @yinrizingofficial or by email wafaya@curlyoasis.com

Listen to her podcast, The Curl Code (in process of rebranding): https://podcast.ausha.co/curl-code

Secure your Salon Owners Summit tickets here: https://www.salonownersummit.com/tickets

Want to share your love or gratitude for the industry on PhorestFM's Season 9 finale? Fill out this form before November 30, 2025!

Enjoyed the episode? Leave a rating and review on Apple Podcasts!

Click here to subscribe to the PhorestFM email newsletter or here to learn more about Phorest Salon Software.

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

[321] Every now and again, there’s an episode that asks us to slow down, sit with what’s real, and see what it has to teach us. This is one of those episodes. Becoming who we are — as people, friends, as community and team members, leaders — is a lifelong, multifaceted journey. Growth is tender, vulnerable, messy, and profoundly human.

Ten years into salon ownership, the founder, owner, and artistic director of Stylists at North in Alexandria, Virginia, Luis Miguel Bujia, shares:

How letting our “messy” show can build relationships rooted in truth and trust
Why honoring life’s difficult moments — personally and professionally — creates space for growth

Connect with Luis Miguel Bujia on Instagram: @stylistsatnorth

Secure your Salon Owners Summit tickets here: https://www.salonownersummit.com/tickets

Enjoyed the episode? Leave a rating and review on Apple Podcasts!

Click here to subscribe to the PhorestFM email newsletter or here to learn more about Phorest Salon Software.

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

[320] When approached with intention, leaning into happiness can become a powerful tool for personal and professional growth. In this episode, Heather Bagby (@heatherbagby on Instagram) — the visionary behind the Summit Salon Business Centre’s Happiness Project and the recently announced keynote speaker for the Salon Owners Summit 2026 — reframes happiness as hard work with high rewards.

Known to inspire audiences and organizations to embrace the journey toward a more joyful and successful workplace, Heather joins the PhorestFM podcast for a conversation blending personal stories, actionable strategies, and bold ideas that connect happiness with leadership, resilience and personal growth.

Find out more about the Summit Salon Business Centre here: https://www.summitsalon.com

Secure your Salon Owners Summit tickets here: https://www.salonownersummit.com/tickets

Enjoyed the episode? Leave a rating and review on Apple Podcasts!

Click here to subscribe to the PhorestFM email newsletter or here to learn more about Phorest Salon Software.

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

Get a glimpse of the energy and people at the 18th Annual Aesthetic Extender Symposium in Boca Raton, Florida! Hosted by Shauna O'Halloran (Head of Brand & Communications at Phorest), this short episode has it all: her on-the-ground observations, short clips from some of the conference’s live education, a conversation with Dr. George Baxter-Holder (VP of Talent Development at Skin Spirit) and some vox pops!

You can learn more about the Aesthetic Extender Symposium here, and about Skin Spirit here. Follow Dr. George Baxter-Holder, DNP, MBA, APRN, CANS on Instagram here.

Enjoyed the episode? Leave a rating and review on Apple Podcasts!

Click here to subscribe to the PhorestFM email newsletter or here to learn more about Phorest Salon Software.

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

[319] If you’ve ever sat down for a chat with Dave Evans and Debbie Halls-Evans, founders of and. coaching (@andcoachme), you know you’re in for a bold and disarmingly honest one. High off a year so far defined by intentionality, bravery, and play, Dave and Debbie share:

How fear can manifest and be reframed as an invitation to look inward
The difference between being uncomfortable and being unsafe
How adopting a “be more kid” mindset unlocks creativity, imagination, and joy at work
The power of language and modelling care to build cultures rooted in curiosity and kindness

Deeply practical, rich with anecdotes and offering 10 powerful language reframes, this conversation is an essential no-BS starter toolkit for any salon owner or leader looking to reimagine how they show up for themselves, their businesses, their teams, and their clients.

Find out more about and. coaching here: https://www.andcoachme.com/
Listen to Double D Season 6 EP114, "Ripple effects. The quiet power of individual impact."

Enjoyed the episode? Leave a rating and review on Apple Podcasts!

Click here to subscribe to the PhorestFM email newsletter or here to learn more about Phorest Salon Software.

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

[318] At Phorest, we know that the magic happens when you get the team right. Clients feel it. Reviews show it. Your bottom line reflects it. Building a strong team is an advantage, but great teams don’t just “happen.”

In this unearthed conversation from late 2023, Stefanie Fox (@stef_fox), Founder of Talent Match and Matchable, shares timeless leadership insights, why recruitment can’t be treated as a quick fix, and why lasting teams aren’t discovered by chance, but intentionally built through trust, purpose, and process.

From her philosophy of leadership as an oath to the data-backed insights of the Beauty Workforce Survey, Stefanie challenges salon owners to rethink leadership, recruitment, culture, and retention.

Learn more about Talent Match, and discover The Matchable™ Salon Owner Hub, here.

Read "How to Build a Salon Culture Stylists Want to Stay For" by Stefanie Fox

Read "Building a Salon, Spa, or Clinic Team That Performs Better and Stays Longer" by Steph Fernandez

Enjoyed the episode? Leave a rating and review on Apple Podcasts!

Click here to subscribe to the PhorestFM email newsletter or here to learn more about Phorest Salon Software.

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

[317] It’s one thing to say your business stands for something, and it’s another to prove it. Certified B Corporations around the world are doing just that.

Featuring Anne Butterly, Founder of Easydry, along with Kelly Swann, the driving force behind Denver’s Let Em Have It Salon — both Certified B Corps— this episode shines a light on the systems, leadership, and values behind their purpose-led businesses and traces their journey from values to action, and from action to measurable change.

Co-hosted in partnership with Daniel Johnson, Founder and Executive Director of The Green Beauty Community. Download the FREE Pivot Point x Green Beauty Community Guidebook here.

Follow Daniel Johnson, Anne Butterly and Kelly Swann on Instagram: @greenbeautycommunityfoundation, @loveeasydry, @lehisalon

To take the B Impact Assessment, click here.

To learn more about BLab's Theory of Change, click here.

To learn more about the Berkana Institute's Two Loops Model of Change, click here.

Enjoyed the episode? Leave a rating and review on Apple Podcasts!

Click here to subscribe to the PhorestFM email newsletter or here to learn more about Phorest Salon Software.

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

[316] CPA and co-founder of Morem & Waller CPAs, med spa co-owner, and now steward of Austin, Minnesota’s 87-year-old beloved Tendermaid burger joint, Betsy Morem (@heavenstobetsss) wears many hats. And her unique ability to balance big-picture strategy with daily operational insight makes her a trusted advisor to fellow entrepreneurs.

In this episode, Betsy joins Alex and Joe DiFalco, Senior Partnerships Manager at Phorest, for a candid conversation driven by stories about what it means to run community-rooted businesses, lead with care, serve with integrity, and how success can also be about the culture we create, the lives we touch along the way. Insightful, humble, and full of timeless lessons —like why the little things often leave the most significant mark— the conversation also covers rich, practical ground, including:

🤯 Key differences between salon and medspa models, from regulations to team dynamics

💡 Tips for salon owners looking to thoughtfully add medspa services

🫂 How to honour a business’s legacy while making space for new

🌱 The importance and power local businesses hold in their communities

To find out more about The MOD Medspa, click here.

To learn more about the Tendermaid, click here.

Enjoyed the episode? Leave a rating and review on Apple Podcasts!

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This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

[315] When David Popham first opened his salon in 1981, he didn't set out to build a legacy business. And Shirley certainly didn’t set out to work in or manage a salon—she grew up intimidated by them.

In this episode, Shirley and David Popham of Popham Hairdressing (@popham.salons) reflect on decades of hair and life stories. Stories of long, imperfect journeys, humble and unlikely beginnings, chance encounters, love, bold decisions, closing chapters, starting over and everything in between.

Most of this year’s PhorestFM conversations and stories have, in one way or another, connected to leadership, and in that way, this episode is no different. But here, leadership isn’t loud or perfect. It’s people-centered, creative, humble, built by curiosity and carried by integrity.

To find out more about Popham Hairdressing, click here.

Enjoyed the episode? Leave a rating and review on Apple Podcasts!

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This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

[314] In Part 2 of this conversation, co-hosted by Luke Doolin (UKI Managing Director at Phorest), we pick up where we left off with Sarah Abel — CEO of TNB Skills Training (@tnbskillstraining) and proudly known in the industry as the Funding Godmother.

The topic of mindset as a strategic tool for growth remains a constant throughout, but in this episode, we spend more time exploring how salon owners can access funding, develop their teams, and build businesses that aren’t just bigger, but stronger and more resilient in the face of change.

We get into:

💷 The importance of having a strong brand positioning
🎓 Rethinking training and apprenticeships so that people in those roles can be revenue-generating faster
🚀 Embracing discomfort and reframing failure as fuel for long-term success

To learn more about Sarah and TNB Skills Training, click here. To watch her podcast interview on Susan Routledge's podcast Beauty Business Matters, click here, and to order her book The Power of Funding, click here. You can also find Sarah on Instagram @sarahabelfundinggodmother @sarahhairbeautyfunding.

Enjoyed the episode? Leave a rating and review on Apple Podcasts!

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This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

[313] Sarah Abel, also known as the known as the Funding Godmother, is the CEO of TNB Skills Training (@tnbskillstraining) and author of The Power of Funding, is an award-winning entrepreneur and funding strategist with a fierce passion for helping beauty businesses grow, secure funding, and develop accredited and regulated programmes, all without getting buried in bureaucracy.

In Part 1 of this conversation, co-hosted by Luke Doolin (UKI Managing Director at Phorest), we explore Sarah’s experience of overcoming adversity, her first steps into the industry, and the core skills, ideas, and mindset that have helped her build resilient businesses, no matter the economic climate. Find out about:

💸 Sarah's early days in the industry: buying a nail salon without any experience as a beauty business owner or nail tech/artist
📣 Why sales & marketing have been and continue to be critical skills for her businesses
🧠 What salon owners can do today to shift from survival mode, into inspired vision with outside-the-box solutions amid financial hardships and/or economic uncertainty

As the industry continues to lobby the government, our hope is that this conversation leaves you seeing new possibilities, not just for your salon but for your team, yourself, and the way you lead and run your business.

Watch "There won't be a Hair Industry in the UK without change," by the Salon Employers Association here, and read the British Hair Consortium report here.

To learn more about Sarah and TNB Skills Training, click here. To watch her podcast interview on Susan Routledge's podcast Beauty Business Matters, click here, and to order her book The Power of Funding, click here. You can also find Sarah on Instagram @sarahabelfundinggodmother @sarahhairbeautyfunding.

Enjoyed the episode? Leave a rating and review on Apple Podcasts!

Click here to subscribe to the PhorestFM email newsletter or here to learn more about Phorest Salon Software.

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

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David Colonna (@thedavidcolonna) joins Shauna O'Halloran (Head of Brand & Communications at Phorest) in the Phorest Lounge at the Data-Driven Salon Summit for a catch-up that leads to hearing about how Calligraphy Cut came to be, the circumstances that led David to a career in the industry, and some thoughts on technology. Learn more about Calligraphy Cut here, and about The Maven and The Muse Salon here.

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This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

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Read the transcript, or click here to learn more about Phorest Salon Software.

[312] Co-founder of the neurodivergence community and training platform I Am Paying Attention (@iampayingattention), Jess Joy, along with best friend and business partner Charlotte Mia, is championing change in the way we all work, one radically honest conversation at a time.

This episode is no different, featuring vulnerable shares of lived experiences and an exploration of how the pace, pressure, unspoken expectations or the structure of businesses might be pushing some of the most talented and creative team members into quiet survival mode, shame and/or burnout. We get into:

🧠 Commonly used terms, concepts, their definitions and why understanding them matters

🔍 How masking, burnout, and sensory overwhelm often go unacknowledged in professional work settings

⚙️ Why many “difficult” or “high maintenance” behaviours might actually be indicative of the invisible labour of being “fine” at work
✋ Questions salon owners and managers can start asking themselves and their teams today to create neuroinclusive cultures

Bold, affirming, and full of practical reflection, this conversation is your invitation to rethink inclusion not as a perk, but through the lens of universal design..

Learn more about and access I Am Paying Attention's toolkit, course, training offerings and free resources here. Purchase 'How Not to Fit In,' co-authored by Jess Joy and Charlotte Mia, here.

Enjoyed the episode? Leave a rating and review on Apple Podcasts!

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This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

Noah Warren and Sydney Berry (@HairToStay) join Shauna O'Halloran (Head of Brand & Communications at Phorest) in the Phorest Lounge at the Data-Driven Salon Summit for a short catch-up. Learn more about HairToStay and donate here if you can!

Click here to revisit PhorestFM S08E300 with Noah, Sydney, and many more guests!

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This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

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Read the transcript, or click here to learn more about Phorest Salon Software.

[311] With over 30 years of experience at all levels in the hairdressing industry and as the longest-running president of the Irish Hairdressers’ Federation, David Campbell (@davhoc) has a passion, drive and determination to improve the industry and raise standards. As the Director of both the House of Colour Salon Group (alongside partners Susan Byrne & Catherine Campbell) and The Salon Edge (one-to-one coaching for salon owners), David has always been a visionary leader, designing and implementing innovative systems for growth, leadership, and staff empowerment.

In this episode, David pulls back the curtain on the strategies that have driven his success, including:
🗝️ The importance he places on creating an internal culture of partnership;
🤝🏼 How to build and retain a high-performance team;
📊 The frameworks that transform trainees into seasoned professionals & confident leaders;
💡 Why he believes every salon owner should plan for the long game – and how he’s already thinking about 2027.

If you’re a salon owner or industry leader looking to build a legacy business, this conversation will challenge you to rethink your approach to growth, leadership, and the business strategies you might have simply replicated without fully assessing whether they actually worked for you (and your team).

Learn more about House of Colour (@houseofcolour) here, and The Salon Edge (@thesalonedge) here. Purchase 'Headstart: How to Get Your Dream Salon Job and Keep It,' authored by Aisling Kenny and David Campbell, here.

Enjoyed the episode? Leave a rating and review on Apple Podcasts!

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This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

[310] Have you ever considered entering the Salon Today 200? Or want to know more about this industry-leading program that showcases salon business success? Behind every honoree's recognition are pages of essays. Stories of innovation, vulnerability, resilience and transformation.

In this episode, we pull back the curtain on the competition and celebrate the grit and vision of two 2025 Salon Today 200 honorees in the Technology best practice category: Soleil Salon & Spa and Eric Fisher Salons.

From navigating crises with creativity to reimagining systems, these salons discuss the real-world decisions that shaped their transformation. Alongside Stacey Soble, Director of Brand Content Strategy at Salon Today, we also unpack the judging process, reveal tips and strategies for submitting essays that stand out, discuss the power of storytelling, and why authenticity always wins.

Guests: Bobbi Springer (@beautybar_allure), Maggie Di Falco (@maggiethesalon), Stacey Soble (@salontodayofficial), Luisa Gladymir Garcia (@soleilsalonspanh), Eric Fisher & Cathy Salas (@efsalon) and Veronica Ballard (Phorest).

Click here to learn more about the Salon Today 200.

Enjoyed the episode? Leave a rating and review on Apple Podcasts!

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This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

[309] In the dynamic and ever-evolving hair and beauty world, where passion, creativity, and connection make for a truly rewarding career, neurodiversity often remains an unspoken part of the conversation. This panel discussion, recorded live at International Beauty Show NY 2025 (click here for the abridged video version), recognizes that many neurodivergent beauty professionals face barriers—from misunderstanding to a lack of tailored support— pulls back the curtain on these layered experiences and explores how we can show up with more curiosity and understanding to experiences of neurodiverse staff and clients alike.

Expect candid stories from the salon floor, shared laughs, and some profound "aha!" moments as we address the gap between what's expected and what's possible and engage in a curious inquiry of what new ways of working could look like. Hosted and moderated by Keya Neal (@keyaartistically on Instagram), Founder of Kolour Kulture & Texture VS Race, Color Educator, DEI Consultant.

Panelists:

• Dawn Bradley (@dawnbradley on Instagram), Rock Your Business & The Anxious Creative Podcast

• Kitt Spata (@kittspata on Instagram), Youphoria Studios

• Kate Owens Heins (@kateilovehair on Instagram), CEO & Founder of The Sensory Safe Solution

Produced by Questex and presented by American Salon, International Beauty Show New York is the longest-running professional beauty event in the country. Connecting beauty professionals with the best in the industry, the show brings hundreds of top beauty brands together under one roof for free educational classes by industry legends, workshops, and exclusive show-floor discounts. For more information, visit ibsnewyork.com.

Enjoyed the episode? Leave a rating and review on Apple Podcasts!

Click here to subscribe to the PhorestFM email newsletter or here to learn more about Phorest Salon Software.

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

[308] In this episode, Terra Harvell (@theterraharvell) shares her entrepreneurial journey and the crucial role mindset, determination, and having the right people around you play in turning aspirations into reality. Co-hosted by Phorest Founder & CEO Ronan Perceval, this conversation dives into the lucrative world of hair extensions, why having a clear vision is essential for business growth, and how grit and bold goal-setting can help beauty professionals create opportunities for themselves and others, build wealth and create a lasting legacy.

Terra is an 8-figure entrepreneur — CEO/Founder of Harper Ellis Hair Co. and Harper Ellis Salon — with a 7-figure real estate portfolio, and a business mentor to thousands of stylists worldwide. You can find out more about Harper Ellis Hair Co. and their education offerings here.

Enjoyed the episode? Leave a rating and review on Apple Podcasts!

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This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

Ryan Power — UK-based award-winning salon coach and mentor — joins podcast host Alex Bélisle-Springer after his workshop at the Salon Owners Summit 2025 for a 5-year catch-up highlighting the vital role of connection, community and solidarity in the industry.

Get your tickets to the next Salon Owners Summit now: https://www.salonownersummit.com/tickets

Learn more about Ryan Power: https://salonology.uk/

@itsryanpower on Instagram

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This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

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Read the transcript, or click here to learn more about Phorest Salon Software.

[307] In an episode packed with both insights & anecdotal examples, Ross Loveland (@trueprofitsalons) shares what true financial transformation looks like (hint: there's a 5-pillar framework for it), dispels common financial myths that hold salon owners back and speaks to the mindset shifts required to unlocking sustainable growth and success.

Ross is a salon financial strategist and the founder of True Profit Salons, providing financial coaching and bookkeeping services to salons and spas, helping them become more profitable, take home more money, and achieve financial freedom.

Find out more about True Profit Salons here, and book your Financial Clarity Assessment at 50% off with the code "PhorestFM"

Enjoyed the episode? Leave a rating and review on Apple Podcasts!

Click here to subscribe to the PhorestFM email newsletter or here to learn more about Phorest Salon Software.

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

Daniel Mason-Jones — Celebrity Stylist and Motivational Speaker — joins podcast host Alex Bélisle-Springer after his keynote at the Salon Owners Summit 2025. They discuss overcoming insecurity, the intrinsic link between authenticity and stepping into your power, belonging and uplifting others. Plus, exclusive moments from the event!

Get your tickets to the next Salon Owners Summit now: https://www.salonownersummit.com/tickets

Learn more about Daniel Mason-Jones: https://www.danielmasonjones.com/

@danielmasonjones on Instagram

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This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

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Read the transcript, or click here to learn more about Phorest Salon Software.

[306] In 2022, a report by McKinsey & Company estimated addressing racial inequity in the beauty industry to be a $2.6 billion opportunity. Two years later, despite a more-than-welcome surge in conversations around diversity, equity and inclusion, Black hair and beauty professionals, entrepreneurs and consumers still face significant barriers.

Breaking these barriers will require us to redefine excellence and unlearn ingrained practices fueled by a commitment to serving all communities—especially those historically underrepresented.

This conversation — (@winnieawa on Instagram), Founder/CEO of Carra

Dija Ayodele (@dija_ayodele on Instagram), Founder of West Room Aesthetics & Black Skin Directory
Tendai Moyo (@vtmoyo on Instagram), Founder/CEO of Ruka Hair
Keya Neal (@keyaartistically on Instagram), Founder of Kolour Kulture & Texture VS Race, Color Educator, DEI Consultant Access the 'Breaking Barriers' worksheet and all the other links mentioned throughout the episode.

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Ken Hughes — Leading Consumer Behaviouralist, The King of Customer Experience — joins podcast host Alex Bélisle-Springer after his keynote at the Salon Owners Summit 2025 to further discuss how focusing on authenticity, connection and relationship building in your salon, spa, or clinic business can give you a clear advantage over your competitors. Plus, exclusive moments from the event!

Get your tickets to the next Salon Owners Summit now: https://www.salonownersummit.com/tickets

Learn more about Ken Hughes: https://www.kenhughes.info/

@kenhughesie

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This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

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[305] PhorestFM Season 9 is officially underway!

This first episode of 2025, featuring Keya Neal (@keyaartistically), is a rich tapestry of wisdom that underscores the multifaceted nature of authenticity, its power for growth and fulfillment, and the inevitable costs associated with honoring the full spectrum of our identities amidst societal expectations. If you ever needed a reminder that everything you need is within, this is it.

Keya is the Founder of Kolour Kulture and Texture VS Race, a Color Educator and DEI Consultant. Find out more about Texture VS Race here.

Enjoyed the episode? Leave a rating and review on Apple Podcasts!

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This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

We asked Phorest salons their priorities for 2025, and "GROWTH" was the number one response globally. So, after rerunning many important conversations, reaching 300 episodes, and doing a lot of shadow work last year, we decided it was time for the podcast to, once more, grow with you.

In Season 9, get ready for all the same insightful interviews you love, but then also expect case studies, episodes with special guest co-hosts, live content, and bonus drops sourced directly from the community!

Regardless of your role in the industry, if you consider yourself someone who enjoys learning, there will be something for you in this year’s Stories from the Salon Floor. We hope you join us.

Subscribe to the Phorest FM email newsletter to be in the know of our casting calls & more fun stuff, and follow both Phorest Salon Software (@phorestsalonsoftware) & Alex Bélisle-Springer (@a.belspring) on Instagram for video clips and BTS content!

This trailer was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

[304] Kati Whitledge (@katiwhitledge on Instagram), speaker, podcaster, and the Founder and CEO of mya, is a marketing guru for the beauty and wellness industry who equips owners with no-fluff business and marketing strategies.

She’s here to change how you are supported in your business with, among many things, mya, a client recruitment and marketing software for the beauty industry, and this episode serves as a reflection on innovation, on founding and running a business, as well as added depth and context to both Kati’s keynote and her why.

Links:

Learn more about mya, follow the brand on Instagram

Listen to Kati's podcast, Beyond The Technique

Learn more about the Salon Owners Summit

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This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

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Read the transcript, or click here to learn more about Phorest Salon Software.

[303] In the second to last episode of the PhorestFM podcast's eight season, Peigín Crowley, celebrated founder of GROUND Wellbeing, recounts the early days of her business and shares her vision for making transformative wellness accessible. Sharing her personal journey throughout the conversation, we explore the profound impact of self-care rituals, the power of inner connection, community-driven wellness, and everything in between.

Links:

Learn more about GROUND Wellbeing

Learn more about the Salon Owners Summit

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This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

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[302] The Client Experience Award is an annual celebration of salons, clinics, and spas that consistently go above and beyond to deliver exceptional services and unforgettable experiences. More precisely, it recognizes the Phorest salons that have reached and maintained a specific criteria for ratings and reviews from their clients.

This year—and for the first time—the Phorest team hit the road to personally celebrate with these award-winning salons in Ireland, the UK, USA, Canada, Australia, Finland, Germany, and beyond. We were honored to share these special moments and proud to celebrate their dedication to client care.

To us, it was more than handing over an award. It was about connecting with our community, hearing their stories, and even offering ad-hoc support where needed!

Featured in this episode: Ronan Perceval, Sarah Russell, Sian Gray, Helen Devenney, Rich Cullen, Abba Studio & Hair Boutique, The Curly Red Head

Links:

Learn more about the Client Experience Awards 2024: https://shorturl.at/iw0vA

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This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

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[301] The Client Experience Award is an annual celebration of salons, clinics, and spas that consistently go above and beyond to deliver exceptional services and unforgettable experiences. More precisely, it recognizes the Phorest salons that have reached and maintained a specific criteria for ratings and reviews from their clients.

This year—and for the first time—the Phorest team hit the road to personally celebrate with these award-winning salons in Ireland, the UK, USA, Canada, Australia, Finland, Germany, and beyond. We were honored to share these special moments and proud to celebrate their dedication to client care.

To us, it was more than handing over an award. It was about connecting with our community, hearing their stories, and even offering ad-hoc support where needed!

Featured in this episode: Ronan Perceval, Shauna Grace, Hairtech Coiffure, You Derma Ltd, Salon Bliss

Links:

Learn more about the Client Experience Awards 2024: https://shorturl.at/iw0vA

Click here to subscribe to the PhorestFM email newsletter: https://bit.ly/3WvQiI7

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

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Read the transcript, or click here to learn more about Phorest Salon Software.

For many, hair loss due to chemotherapy is one of the most feared and traumatic side effects. Shockingly, according to HairToStay, 8% of women will decline potentially life-saving chemotherapy because of their fear of losing their hair.

HairToStay is dedicated to changing that. As the first and only national (US) nonprofit organization dedicated to helping low-income cancer patients afford scalp cooling as well as subsidizing the treatment, HairToStay helps raise awareness, offer information and support patients considering the use of scalp cooling to prevent chemo-induced hair loss. And now, they’re turning up the volume on awareness with a series of exciting events for their scalp cooling subsidy program. From salons and haircare brands to everyday supporters, they’re counting on the entire community to rally behind this life-changing cause.

Guests: Sydney Berry, Stacey Soble, Gayle Fulbright, Bethany Hornthal, Noah Warren, Sheri Rearick

Links:

Learn more about HairToStay: https://hairtostay.org/

Learn more about Gayle Fulbright and Headlines the Salon: https://www.headlinesthesalon.com/

Salon Today, Business Ideas for Salon Owners & Managers: https://www.salontoday.com/

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This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

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Read the transcript, or click here to learn more about Phorest Salon Software.

If teaching is a skill, then teaching can be taught. And that's exactly what teacher training specialist Chris Moody (@chrismoodyhair) explores on this episode rerun. Sharing his passion for creating relevant, meaningful, and energizing learning experiences, we discuss the vital role educators play in shaping minds, how we can and need to move beyond traditional teaching methods when it comes to adult education and how to create learning experiences that truly inspire and help learners thrive.

This conversation was originally released in March 2020 as part of Season 4.

Links:

Learn more about Chris Moody and his teaching offerings: https://www.chrismoody.co.uk/

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[298] Ever wondered which leadership style best matches your personality? Or how to lead effectively without formal management training? In the second part of the conversation with Valerie Delforge (International Business Strategy Consultant & Author), we shift our focus to the consequences and solutions to micromanagement.

More specifically, through sharing anecdotes from our own default leadership styles, we unpack the strengths and challenges associated with six main leadership profiles, explore the softer skills that build resilient leaders and provide actionable strategies to create healthier, more efficient business environments.

Parts of this conversation were originally released in December 2016 and October 2017 as part of Season 1.

Links:

Learn more about The Delforge Group

Purchase Valerie Delforge's Book, "I'd Rather Do It Myself: From Micromanagement to Leadership"

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[297] Drawing from themes already being discussed at the Salon Owners Summit nearly eight years ago, this part-catch-up-part-rerun episode explores the rise of micromanagement and what we can do about it.

Reconnecting with Valerie Delforge (International Business Strategy Consultant & Author) on the podcast for the first time since 2017, we spend this first part of the conversation defining micromanagement, exploring the psychological aspects of controlling behaviors and reflecting on the pandemic's impacts on salon management, all the while sprinkling in personal stories and anecdotes.

Parts of this conversation were originally released in December 2016 and October 2017 as part of Season 1.

Links:

Learn more about The Delforge Group

Purchase Valerie Delforge's Book, "I'd Rather Do It Myself: From Micromanagement to Leadership"

Click here to subscribe to the PhorestFM email newsletter: https://bit.ly/3WvQiI7

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

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[297] Most salon professionals say they would like their business to be more sustainable. So, how might we, collectively, move toward more sustainable hair and beauty practices? On day two of the Salon Owners Summit 2024, Fry Taylor from Green Salon Collective (@greensaloncollective) and Dr. Denise Baden, Professor of Sustainable Business at the University of Southampton, hosted a workshop explaining just that. Tune in as we revisit the workshop's main points and interweave it all with segments from each their past appearances on the PhorestFM podcast.

Parts of this conversation were originally released in July 2019 and November 2021, as part of Season 3 and 5.

Links:

Learn more about Eco Hair and Beauty (UK & Ireland)

Learn more about the Green Salon Collective (UK & Ireland)

Learn more about The Green Beauty Community (USA)

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This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

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[295] As we near the end of our rerun series, this episode challenges the idea that happiness is a destination. With this conversation, happiness researcher Dr Gillian Mandich (@drgillianmandich) seeks to reframe our concept of happiness, understand the science behind joy, share practical strategies for building our "happiness muscle", and explain why embracing our entire emotional spectrum is so important.

Join us as we explore the many dimensions of happiness, beginning with the idea that we need to cultivate it daily through small moments of joy.

This conversation was originally released in December 2021 as part of Season 5.

Links:

Learn more about The International Happiness Institute of Health Science Research: https://www.internationalhappinessinstitute.com

Learn more about Dr Gillian Mandich: https://www.gillianmandich.com/about

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This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

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Have you ever felt the life-changing impact of a mentor's guidance, wondered how to go from mastering individual skills to becoming a mentor yourself, or what it would take for you to be able to work with an industry leader you've looked up to for years?

In this episode, hear real-life professional stories highlighting the importance of empathy, cooperation, and building a community centred on mutual success. Then, discover how a viral video and a handwritten letter turned into a life-changing relationship for salon owner and educator Georgia Bell (@georgiabellhair).

This conversation with Georgia Bell was originally released in October 2020 as part of Season 4.

Links:

Learn more about Society by Georgia Bell: https://www.societygeorgiabell.co.uk/

Listen to "Why I’m Not Afraid of Change!" featuring Georgia Bell on the How to Cut It podcast: https://howtocut.it/georgia-bell-hairdresser/

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This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

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What if failure was the key to your success? Whether you're a seasoned beauty pro or just starting out, Hunter Donia's (@hairbyhunty) experience of rebuilding a clientele after relocating to a new area underscores the importance of adaptability and continuous learning.

In this episode, learn more about how and why, despite initial confidence and extensive efforts, putting the finger on what would work for him in this new city was slower and more discouraging than expected.

This conversation with Hunter Donia was originally released in February 2022 as part of Season 6.

Links:

Learn more about Hunter Donia: https://www.hunterdonia.com/

Listen to The Modern Hairstylist Podcast: https://www.hunterdonia.com/podcast

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This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

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What happens when a successful corporate executive chances everything on a failing beauty salon? What happens when you reach the point of no return, when you know things have to change? Stefania Rossi (@stefaniarossirecruitment) and Kelly Shaw's (@kellyshawme) journeys are tales of bold decisions and transformative leadership.

In this episode, learn more about their motivations, the critical moments that defined their careers, and the strategies they implemented to turn their ships (salons) around.

This shortened version of the conversation with Stefania Rossi was originally released in May 2022 as part of Season 6, and Kelly Shaw's was originally released in August 2021 as part of Season 5.

Links:

Learn more about Stefania Rossi Recruitment: https://www.stefaniarossi.co.uk/

Learn more about Kelly Shaw's coaching: https://www.kellyshaw.me/

Get your copy of 'Beauty and The Best' by Susan Routledge

Get your copy of 'How To Make Your Salon Work; So You Don't Have To' by Kelly Shaw

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This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

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[291] Do you tend to avoid tough conversations or feel like you're walking on eggshells, over-explaining and justifying everything? Are you feeling resentful or passive-aggressive? If you're a people-pleaser, an empath, or a joy seeker, this 90-minutes-part-rerun-part-new episode unpacks the damaging effects of codependency patterns on leadership and team dynamics, discusses the critical role of self-worth and internal safety and explores the importance of setting healthy boundaries

Craving a healthier business environment with practical tips and personal grounding practices that can help you reclaim leadership? Tune in as we explore codependency in salons and spas with the Owner, Lead Educator, and Context Creator at Passion Squared, Nina L. Kovner (@ninakovner).

Parts of this conversation with Nina L. Kovner were originally released in August 2021 as part of Season 5.

Links:

Learn more about Passion Squared (@passionsquared): https://passionsquared.net/our-story/

Shop Nina's books and/or subscribe to "Love Notes Daily": https://passionsquared.net/shop/

Listen to the "People Passion Purpose" podcast: https://passionsquared.net/podcast/

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

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Read the transcript, or click here to learn more about Phorest Salon Software.

[290] Do you tend to avoid tough conversations or feel like you're walking on eggshells, over-explaining and justifying everything? Are you feeling resentful or passive-aggressive? If you're a people-pleaser, an empath, or a joy seeker, this 90-minutes-part-rerun-part-new episode unpacks the damaging effects of codependency patterns on leadership and team dynamics, discusses the critical role of self-worth and internal safety and explores the importance of setting healthy boundaries

Craving a healthier business environment with practical tips and personal grounding practices that can help you reclaim leadership? Tune in as we explore codependency in salons and spas with the Owner, Lead Educator, and Context Creator at Passion Squared, Nina L. Kovner (@ninakovner).

Parts of this conversation with Nina L. Kovner were originally released in August 2021 as part of Season 5.

Links:

Learn more about Passion Squared (@passionsquared): https://passionsquared.net/our-story/

Shop Nina's books and/or subscribe to "Love Notes Daily": https://passionsquared.net/shop/

Listen to the "People Passion Purpose" podcast: https://passionsquared.net/podcast/

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

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Read the transcript, or click here to learn more about Phorest Salon Software.

Productivity isn't just about finding more time; it's about better allocating the time we have. In part two of this episode with James Parnell, Founder of the Wellbeing Gym, we explore ways to leverage neuroscience and circadian rhythms for enhanced alertness, deep thinking and, ultimately, a more fulfilling life away from the concept of "Total Work".

Parts of this conversation with James Parnell were originally released in September 2018 as part of Season 2.

Links:

Learn more about The Wellbeing Gym: https://thewellbeinggym.com/

Subscribe to The Wellbeing Gym newsletter: https://shorturl.at/2qKHh

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

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Read the transcript, or click here to learn more about Phorest Salon Software.

Making meaningful progress towards goals shouldn't come at the expense of living a fulfilling life. And yet, far too often, we find ourselves stressing over how there are never enough hours in the day. Either that or we succumb to the endless cycle of procrastination.

Now, what if there was a way to unlock your true productive potential without sacrificing your wellbeing?

In part one of this episode, find out what frameworks performance and productivity coach James Parnell uses to reshape the traditional narratives of productivity and learn how you can apply them to your busy salon professional life.

Parts of this conversation with James Parnell were originally released in September 2018 as part of Season 2.

Links:

Learn more about The Wellbeing Gym: https://thewellbeinggym.com/

Subscribe to The Wellbeing Gym newsletter: https://shorturl.at/2qKHh

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

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Through a candid conversation highlighting some of the complexities of growing a business in the salon industry, discover why franchising might be the growth strategy you need.

Contrasting the traditional method of opening multiple locations with real-life examples and Katie's own experiences, this episode rerun digs into the specifics of what makes a business franchise-ready, from having an autonomous operational model to owning a magnetic brand that draws interested entrepreneurs to your doorstep.

Hear salon owner, business mentor, author, and podcaster Katie Godfrey (KG Professional, The Life of KG) breaks down the importance of brand consistency and the delicate dance of balancing centralized control with the unique flair of individual franchisees.

This conversation with Katie Godfrey was originally released in March 2021 as part of Season 5.

Links:

Learn more about KG Professional: https://kgprofessional.com

Get your tickets to the Salon Owners Summit: https://www.salonownersummit.com/tickets

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

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Read the transcript, or click here to learn more about Phorest Salon Software.

[286] In this episode rerun, salon owner & educator Erin Raber (@theculturecurl) walks us through the evolution of her salon's brand identity, how she redefined her marketing strategy to attract her ideal clientele and the clarity that comes with a focused marketing vision.

Pin-Up Curls' transformative journey from slow to flywheel growth is a powerful reminder of the importance of embracing innovation and striving for continuous improvement in business. By adopting the principles of flywheel growth, any company—big or small—can unleash its full potential and achieve sustainable success in the long run.

This conversation with Erin Raber was originally released in October 2022 as part of Season 6.

Links:

Learn more about Pin-Up Curls: https://www.pin-upcurls.com

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

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Read the transcript, or click here to learn more about Phorest Salon Software.

[277]

[285] While the neurodiversity movement has helped pave the way for a lot of changes in how society thinks about autism and other neurological differences, there is still a lot more work to be done. Isolation, exclusion, and loneliness remain all too common experiences for autistic people.

In this heartfelt discussion with Kate Owens-Heins, Founder and CEO of the Sensory Safe Solution (@sensorysafesolution), we explore some of the challenges that autistic individuals face when going to the salon, how her personal experience as a mom led her to transform her own salon into a haven of sensory safety-safe haven and how she made it her life calling to educate professionals on the techniques she's now so well-versed in.

This episode is more than just a conversation; it's a journey into the heart of inclusivity within everyday experiences, emphasizing the need for safer spaces, building trust, and developing a relationship based on understanding and acceptance.

Links:

Learn more about The Sensory Safe Solution: https://thesensorysafesalon.org/

Read the transcript and subscribe to the PhorestFM email newsletter: http://bit.ly/2T2gUj1

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This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

[285] How might we increase salon retail sales outside of the often go-to opportunities that are upselling clients while they're in the chair and building an online store? From strategies for creating events that don't just charm but convert to finessing product placement through visual merchandising, we explore an array of techniques to not only captivate clients' attention but also significantly boost your bottom line. With another two reruns in one, we're dishing out all the secrets to capture your clients' senses and keep them coming back for more.

The episode rerun featuring Rowena Doyle was originally released in April 2018 as part of Season 2, and Katie Lowndes' episode was originally released in April 2019 as part of Season 3.

Links:

Connect with Katie Lowndes on LinkedIn: https://www.linkedin.com/in/katie-lowndes-6211b812/

Connect with Rowena Doyle on LinkedIn: https://www.linkedin.com/in/rowena-doyle-31a00718/

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This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

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Read the transcript, or click here to learn more about Phorest Salon Software.

[284] Ever wonder why some salons can charge the big bucks while others struggle to make ends meet? This episode rerun, featuring salon industry coach David Barnett (High Performance Stylist), is a goldmine for owners looking to nail their pricing strategies.

We discuss the elusive balance between cost and value, break down how understanding your break-even point can lead to a thriving, profitable business model, and share wisdom on identifying when your salon (or staff) is ready for a price increase. Plus, learn effective ways to communicate said increases to your clientele, turning the process into a celebration of your stylists' success and smoothing the transition.

Originally released in April of 2018, as part of Season 2.

Links:

Connect with David Barnett on LinkedIn: https://www.linkedin.com/in/highperformancestylist/

Read Vish's Whitepaper: https://shorturl.at/zLQW3

Click here to subscribe to the weekly PhorestFM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

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Read the transcript, or click here to learn more about Phorest Salon Software.

[283] Although numbers can provide valuable insights into an employee's performance, relying solely on figures can be misleading. Without context, numbers are just numbers. In this episode rerun, hear Hellen Ward (@hellenward), industry-renowned hair and beauty consultant and co-founder of Richard Ward Hair and Metrospa, discuss the power of a lean KPI approach, the importance of team ownership over these metrics, and the need for recognizing achievements beyond the numbers, ensuring your staff feels valued and aligned with your business objectives.

Originally released in November of 2020, as part of Season 4.

Links:

Learn more about Hellen, her coaching and consultancy services: https://www.hellenward.com

Click here to subscribe to the weekly PhorestFM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

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Read the transcript, or click here to learn more about Phorest Salon Software.

[282] For thirty years, Strategies has set the paradigm for what it means to build a true "Team-Based" salon, spa, medspa, barbershop, or lash studio. They have helped thousands of owners transition from being reactionary and fearful to confident and thriving business leaders. In this 2-in-1 episode rerun, you'll first hear Michael Yost (President) and Dennis Gullo (Certified Coach) share a "road trip essentials" analogy they use to talk about salon finances and numbers, discuss what it takes to drive your business to both excellence and success & share the three fundamental financial statements you'll need in the process. The second conversation, with Neil Ducoff (Founder), focuses on leadership and resolutions you should make if you’re looking to shift from being a reactionary and fearful owner to being a confident and thriving leader.

Originally released in September and November of 2021, as part of Season 5.

Links:

Schedule a free consultation call with the Strategies team: https://strategies.com/memberships

Click here to subscribe to the weekly PhorestFM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

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Read the transcript, or click here to learn more about Phorest Salon Software.

[281] Employees all over the world are craving better wellbeing, making it a non-negotiable for businesses to tend to. In this episode rerun, you'll hear Life & Business Wellbeing Coach Sonia Magnier's (@soulfully_sonia) take on how wellbeing and wellness play into how we show up at work, how energy doesn't lie, the importance of holding space for one another, how we "should" on ourselves way too much and her tips for inspiring salon teams while fostering introspection and self-care as essential to personal and professional growth.

Originally released in June of 2022, as part of Season 6.

Links:

Book a discovery call with Sonia Magnier: https://soniamagniercoaching.com/

Read Gympass' "The State of Work-Life Wellness 2024" report:

https://gympass.com/en-us/resources/research/work-life-wellness-report-2024/

Watch Travis Heath's TEDx Talk "Self Care to Communities of Care": https://shorturl.at/mrNU9

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This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

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Read the transcript, or click here to learn more about Phorest Salon Software.

[280] Consumers are looking for two-way dialogues and relationships with brands. Still, scaling real-life relationship qualities within vast online communities remains full of complexity.

Through the storytelling of personal experiences, this discussion with industry-renowned expert business coach Britt Seva (@brittseva) explores the essence of authenticity, vulnerability, the delicate equilibrium between private life and public persona and the implications of presenting a filtered version of ourselves to the world.

Originally released in October of 2022, as part of Season 6.

Links:

Hear more of Britt Seva's thoughts on vulnerability and social media: https://thethrivingstylist.com/podcast/254

Learn more about Britt Seva's business-building strategies & educational offerings: https://thrivingstylist.com

Access the Thriving Stylist podcast's full directory: https://thethrivingstylist.com/full-podcast-episode-directory

Check out the Harvard Business Review's "When — and when not — to share" assessment: https://hbr.org/web/2013/09/assessment/when-and-when-not-to-share

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This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

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Read the transcript, or click here to learn more about Phorest Salon Software.

Nina Tulio — industry-leading salon mentor — joins podcast host Alex Bélisle-Springer on the day before her keynote at the Salon Owners Summit 2024, which was all about the highs and lows of her career and the five steps leaders need to take to move from a fearful mindset to a confident mindset.

Get your tickets to the next Salon Owners Summit now: https://www.salonownersummit.com/tickets

Learn more about Nina Tulio: https://ninatulio.com/

@ninatulio

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This "Live From..." bonus episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Vish, the cutting-edge colour management software, was back as an event partner for the Salon Owners Summit 2024, showcasing how salons can revolutionize colour services in their salon and exhibiting their incredible technology.

In this Live From... bonus episode, Tom Bentley-Taylor — Managing Director EMEA (Europe, Middle East & Africa) at Vish — joins podcast host Alex Bélisle-Springer to discuss exciting updates coming to Vish in 2024.

Get your tickets to the next Salon Owners Summit now: https://www.salonownersummit.com/tickets

Learn more about Vish: https://getvish.com/

@vishsalons

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This "Live From..." bonus episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Fry Taylor — Co-founder and GM of The Green Salon Collective — joins podcast host Alex Bélisle-Springer for a long overdue catch-up ahead of his Salon Owners Summit workshop with Professor Denise Baden on some of the latest solutions coming out of innovative research and organisations for greener salon practices.

Get your tickets to the next Salon Owners Summit now: https://www.salonownersummit.com/tickets

Learn more about The Green Salon Collective: https://www.greensaloncollective.com/

@greensaloncollective

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This "Live From..." bonus episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

David Meade — award-winning researcher and renowned organisational facilitator, business coach and broadcaster — joins podcast host Alex Bélisle-Springer to share his thoughts on the Salon Owners Summit 2024 event and discuss some of the actionable changes he spoke about on stage in regard to transforming the way we think, act and behave in business and life.

Get your tickets to the next Salon Owners Summit now: https://www.salonownersummit.com/tickets

Learn more about David Meade: https://www.davidmeade.co.uk/

@davidmeadelive

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This "Live From..." bonus episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

[279 BONUS] We all have stories to share. Some shape or empower us, and others change our lives — but if there's one thing Alex Belisle-Springer (@a.belspring) has learned from nearly a decade of sharing stories from the salon floor, it's familiarity more than knowledge that colours people's perspectives and allows them to embrace discomfort. Only when we take the time to listen and connect with one another do we open the door to vulnerability, acceptance and long-lasting positive change.

In a bonus to their conversation with Ronan Perceval, CEO of Phorest Salon Software, this episode features Alex Bélisle-Springer answering a quickfire round of questions from Shauna O'Halloran, Head of Education, Training & Support at Phorest.

Links:

Get your tickets for the next Salon Owners Summit: https://www.salonownersummit.com/tickets

Read the transcript and subscribe to the PhorestFM email newsletter: http://bit.ly/2T2gUj1

Leave a rating & review: http://bit.ly/phorestfm

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

[279] Few introverts can claim to have made a name for themselves by facilitating over 250 podcast conversations, but Alex Bélisle-Springer (@a.belspring) is not your typical introvert. As the Global Content Education Lead at Phorest and resident host of the PhorestFM podcast, Alex has made inspiring contributions to the salon community over the past seven years, resulting in various speaking opportunities and content collaborations featured in renowned print and digital industry media.

Since coming out as transgender in 2021, Alex has dedicated much of their energy to promoting diversity, equity and inclusion in their personal and professional life. Today, blending advocacy, mentorship and experiences from their transition, he offers intersectional approaches and practical guidance to business owners and their staff on fostering safer spaces and more inclusive cultures in which understanding, kindness, curiosity and compassion prevail.

In conversation with Ronan Perceval, CEO of Phorest Salon Software, this episode has them reflect on their keynote at The Salon Owners Summit 2024, their life and experiences of alienation and belonging.

Links:

Get your tickets for the next Salon Owners Summit: https://www.salonownersummit.com/tickets

Read the transcript and subscribe to the PhorestFM email newsletter: http://bit.ly/2T2gUj1

Leave a rating & review: http://bit.ly/phorestfm

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

[276] In back-to-back episodes with Pepper Pastor (@pepperpastor) — a dynamic professional passionate about collaborating with entrepreneurs, creatives, and tech startups, founder of Purpose & Policy (@purposeandpolicy) and who many may also know from her work as a celebrity hairstylist specializing in fine/thinning hair — we'll be discussing brain-based strategies to improve your leadership and organizational effectiveness and potential.

With a solid foundation in neuroscience, Pepper brings a unique perspective to the realm of work behaviour and approaches to shape the development of executive functioning.

Part 2 of this episode picks up right where the previous conversation left off and explores the relationship between the employee lifecycle and organizational culture, psychological safety, what high-trust culture are really, as well as how and why you should want to focus on this in your salon or spa.

Links:

Learn more about Purpose & Policy: https://www.purposeandpolicy.com

Learn more about Pepper Pastor: https://www.pepperpastor.com/

Read the transcript and subscribe to the PhorestFM email newsletter: http://bit.ly/2T2gUj1

Leave a rating & review: http://bit.ly/phorestfm

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

[275] In back-to-back episodes with Pepper Pastor (@pepperpastor) — a dynamic professional passionate about collaborating with entrepreneurs, creatives, and tech startups, founder of Purpose & Policy (@purposeandpolicy) and who many may also know from her work as a celebrity hairstylist specializing in fine/thinning hair — we'll be discussing brain-based strategies to improve your leadership and organizational effectiveness and potential.

With a solid foundation in neuroscience, Pepper brings a unique perspective to the realm of work behaviour and approaches to shape the development of executive functioning.

Part 1 of this episode explores the employee lifecycle of beauty businesses, what the various stages look like and why they're essential, grasping data, using it, and ways to benefit from it.

Links:

Learn more about Purpose & Policy: https://www.purposeandpolicy.com

Learn more about Pepper Pastor: https://www.pepperpastor.com/

Read the transcript and subscribe to the PhorestFM email newsletter: http://bit.ly/2T2gUj1

Leave a rating & review: http://bit.ly/phorestfm

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

... we're back!

And with lots to celebrate together — including Phorest's 20th birthday, PhorestFM's 300th episode milestone, more of the Live From… episodes and, of course, plenty more stories from the salon floor to enjoy on your commutes, dog walks, mornings or evenings, with or without your team!

To make sure you don't miss a beat this year, subscribe to the Phorest FM email newsletter and follow both Phorest Salon Software (@phorestsalonsoftware) & Alex Bélisle-Springer (@a.belspring) on Instagram!

Watch the video teaser: https://youtu.be/62p6DhevG70

This trailer was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

[274] As we gear up for the Salon Owners Summit 2024, Geno Stampora (@genostampora), a visionary, passionate and compassionate leader with broad experience in the beauty industry, sets the stage for an enriching keynote presentation that will foster a fresh perspective on leadership.

In this episode, hear his thoughts on what he considers to be distinguishing factors between a good and a great salon as we discuss the significance of building strong client relationships, practising curiosity over judgment, setting clear expectations, and creating a unique, welcoming environment that empowers both employees and clients.

Links:

Get your tickets for the Salon Owners Summit 2024: https://www.salonownersummit.com/tickets

Read the transcript and subscribe to the PhorestFM email newsletter: http://bit.ly/2T2gUj1

Leave a rating & review: http://bit.ly/phorestfm

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

[273] Have you ever wondered why some people are highly allergic to hair dye while others seem immune to its effect? The global hair colour market generated a value of about 25 billion U.S. dollars in 2022 and is forecasted to reach nearly 42 billion U.S. dollars by 2029. Yet, there is still a blatant lack of standardized policies and protocols when it comes to allergy screening in the industry.

Deep dive into the complexities of hair dye allergies with renowned expert toxicologist Dr David Basketter, highlighting the importance of proper allergy testing, examining the continued usage of PPD despite a surge in allergy reports, uncovering the truth behind the advertising of PPD-free hair dyes and discussing innovative tools like Colorstart (@colourstart_uk) to ensure client safety.

Links:

Learn more about Colourstart: www.colourstart.com

Get started with Phorest + Colourstart: https://www.phorest.com/demos/colourstart/

Watch "A Better Way to Patch Test" (free webinar recording)

Read "Testing Times" by Helen Ward

Read the transcript and subscribe to the PhorestFM email newsletter: http://bit.ly/2T2gUj1

Leave a rating & review: http://bit.ly/phorestfm

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

[272] Adversity comes in all shapes and forms — and it doesn't discriminate. In a slightly different delivery than your weekly PhorestFM episode, business coach Steve Gomez (@saloncoachsjg) will take us on his journey of overcoming pancreatic cancer, underscoring the role of psychological resilience, social support and adaptive coping strategies amid adversity. This episode dives into the essence of shifting mindsets, acknowledging our feelings, and the power of resilience in overcoming not only business obstacles but personal battles, too.

Trigger Warning: This podcast contains discussions about sensitive topics that may be distressing to some listeners. These topics include cancer, surgery complications and recounting of a near-death experience. We understand and respect that this subject may be emotionally challenging for some individuals, so please prioritize your well-being and feel free to pause or skip this episode if you feel it may affect you negatively. Listener discretion is advised.

If you or someone you know needs support or resources for any of the discussed topics, please get in touch with a mental health professional or GP. Your well-being is important to us.

Find services in your area:

Australia: https://shorturl.at/ghP37

Canada: https://shorturl.at/cgzPV

USA: https://shorturl.at/ho359

UK: https://shorturl.at/tuCWZ

Ireland: https://shorturl.at/prvAO

Links:

Learn more about Steve Gomez's business coach offerings: https://stephengomez.net/

Read the transcript and subscribe to the PhorestFM email newsletter: http://bit.ly/2T2gUj1

Leave a rating & review: http://bit.ly/phorestfm

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

[271] Brands such as Vish, Sustain Beauty Co., Ecoheads, Green Circle Salons and Green Salon Collective, are, at this point, all well-known within the global sustainability sphere of the hair and beauty industry. But there's one business, originally known as Affordable Salon Equipment Repair, that began in 1996 as a small beauty equipment servicing business in San Diego, CA, who, years before sustainability was needed for public buy-in, saw a need in the industry for reliable beauty equipment service and repair.

In this episode, hear Daniel Johnson — owner of The Salon Chair Guys @thesalonchairguys and founder of The Green Beauty Community @greenbeautycoalition — discuss his father's influence on his vision for a greener future within the hair & beauty industry and the need for collaboration and education to drive change.

Links:

Learn more about The Salon Chair Guys: https://thesalonchairguys.com/

Learn more about The Green Beauty Community (CODE GBC10): https://greenbeautycommunity.com/

Learn more about Matt Klein: https://kleinkleinklein.com/

Read the transcript and subscribe to the PhorestFM email newsletter: http://bit.ly/2T2gUj1

Leave a rating & review: http://bit.ly/phorestfm

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

[270] For people within the industry wanting to blend their career and giving back initiatives with a global and almost immediate impact, empowering individuals living in conditions of poverty by equipping them with the necessary resources to not only survive but thrive with a career in the salon industry helps them connect to a larger purpose through the universal language of hair.

Mandy Pulse (@mandy_saloninspire), the owner of Salon Inspire in Kansas City, Missouri, is one of those people, and that's how the organization for which she's the proud Founder and CEO — Global Stylist Scholarship — came to life.

In this episode, we delve into Mandy's journey within the hair and beauty industry, explore her non-profit's transformative work and discuss the impact, challenges and rewards of connecting passion and purpose with global impact.

Links:

Listen back to PhorestFM Episode 269: https://link.chtbl.com/PFM-S07E269-HetherFlorman

Learn more about the Global Stylist Scholarship: https://www.globalstylistscholarship.com/

Studies & research: BMC Public Health, Corporation for National and Community Service, Journal of Happiness Studies, Volunteering and Civic Life in America

"The Healing Power of Doing Good" by Allan Luks: https://www.amazon.com/Healing-Power-Doing-Good/dp/0595175910

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Leave a rating & review: http://bit.ly/phorestfm

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

Robert Miraglia — Certified Strategies Coach — joins podcast host Zoé Bélisle-Springer to talk about how he got started with coaching, share some personal stories of salon ownership and give some insight into growing a successful, thriving salon, spa, or medspa with Strategies looks like.

Also featured in this episode are Ana & Trent from @RusticSalon and Jessica from Couture Lash Lab.

Find out more about Strategies: https://strategies.com/ @strategies4biz

Read the transcript and subscribe to the PhorestFM email newsletter: http://bit.ly/2T2gUj1

Leave a rating & review: http://bit.ly/phorestfm

This "Live From..." bonus episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Ariel Sims, Spa Director at Absolutely Fabulous Spa @absolutelyfabulousspa in Frisco, Texas — joins podcast host Zoé Bélisle-Springer to talk about her role within the organization, discuss working with Strategies' coaching, training and systems, and last but not least, the culture shift the team has seen over the past year.

Also featured in this episode are Jeff Lingley from @BrushABlowdryBar, Ana & Trent from @RusticSalon & Kelly Swan from @LetEmHaveItSalon.

Find out more about Strategies: https://strategies.com/ @strategies4biz

Find out more about Absolutely Fabulous Spa: https://www.absolutelyfabspa.com/

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Leave a rating & review: http://bit.ly/phorestfm

This "Live From..." bonus episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Katlin Liell-Kok @bbysnakes — Education Director/Manager & Purefessional Colorist at Omagi Salon & Spa— joins podcast host Zoé Bélisle-Springer to talk about leadership and what she gets out of going to conferences & events like Strategies' Team-Based Experience as well as share some insight into what went into the salon's application for the "No Compromise Business of the Year" award.

Also featured in this episode are Amanda Maddalena from AM Salon @a.madd_hairdesigns & Ana & Trent from @RusticSalon.

Find out more about Strategies: https://strategies.com/ @strategies4biz

Find out more about Omagi Salon & Spa: https://www.omagisalonspa.com/

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This "Live From..." bonus episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Sydney Lopez — Rainbow Hair Educator, Social Media Strategist, Hairstylist & Co-Owner (and so much more!) — joins podcast host Zoé Bélisle-Springer to give some insight into the social media lab she designed for TBX23, discuss her experience with growing her platform and audience, the value you bring for your audience and giving back to the hair & beauty industry and community through her the company she's launching.

Also featured in this episode are Jeff Lingley from @brushablowdrybar & Sarah Carter from @thespasalonm.

Find out more about Strategies: https://strategies.com/ @strategies4biz

Find out more about Sydney's Education: linktr.ee/Sydneyannlopezhair @sydneyannlopezhair

Find out more about Unicorn Uprising: https://unicornuprising.com/

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This "Live From..." bonus episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Daryl Jenkins — Director of Coaching at Strategies — joins podcast host Zoé Bélisle-Springer to talk about his involvement with Strategies and give some insight into the TBX23 coachability session he led.

Also featured in this episode are Kelly Swan from @LetEmHaveItSalon, Nicole Faehn from @blushfargo, and Amanda Maddalena from AM Salon @a.madd_hairdesigns/.

Find out more about Strategies: https://strategies.com/ @strategies4biz

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Leave a rating & review: http://bit.ly/phorestfm

This "Live From..." bonus episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Bruce Hourigan — Strategic Business Advisor at Strategies — joins podcast host Zoé Bélisle-Springer to share how he first got involved with Strategies, how he spends most of his free time, and last but not least, discuss his experience with coaching clients during TBX23.

Also featured in this episode are Dana Broslovsky, Ellie Mowbray & Alyssa Breault from @ALDAAesthetics, Sarah Carter from @TheSpaSalonM and Nicole Faehn from @blushfargo.

Find out more about Strategies: https://strategies.com/ @strategies4biz

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Leave a rating & review: http://bit.ly/phorestfm

This "Live From..." bonus episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Neil Ducoff — founder of Strategies, guru of team-based compensation, author and named one of 12 business "Legends and Icons" by the annual Serious Business Conference in New Orleans in 2006, amongst many other industry awards & recognitions — joins podcast host Zoé Bélisle-Springer to reflect on 30 years in business and share his thoughts on the Strategies Team-Based Experience 2023 event.

Also featured in this episode are Dana Broslovsky, Ellie Mowbray & Alyssa Breault from @ALDAAesthetics.

Find out more about Strategies: https://strategies.com/ @strategies4biz

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This "Live From..." bonus episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

[269] Hether Florman, the owner of Salon Hether's (@salonhethers) located in Arvada, Colorado, stands out as one of the many professionals in the industry who consistently strive to make a meaningful impact. Not only has she dedicated her entire career to doing hair and making people feel beautiful, but her unwavering dedication to personal growth and learning has also served as an inspirational force, leaving a profound mark on the lives of those fortunate enough to meet her.

In this episode, listen to Hether candidly share and reflect on her early career aspirations, her journey within the salon industry, the transformative experience of her volunteering work in Guatemala through her involvement with the Global Stylist Scholarship non-profit organization, and her ongoing commitments to leadership and impact.

Links:

Learn more about Salon Hether's: https://www.hethers.com/

Learn more about the Global Stylist Scholarship: https://www.globalstylistscholarship.com/

Read the transcript and subscribe to the PhorestFM email newsletter: http://bit.ly/2T2gUj1

Leave a rating & review: http://bit.ly/phorestfm

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

[268] People don't leave companies; they leave leadership. If you agree, you already have one point in common with Zazou Salon and Academy's leadership team. Established by Bruce Peters in 1992, the salon's dedication to providing outstanding customer service, fostering a positive and fun work environment and giving back to the community has yet to fail its team and, therefore, the business's success. That's not to say that they didn't face various challenges throughout their journey, but from the opening of the salon in 1992 to the expansion of their flagship salon in 2008, they've never been afraid to try new things, never shied away from learning and have always strived to innovate and provide exceptional experiences for their clients.

In this episode, hear Janine Cannon @beauty.industry.expert, Brand and Business Development Lead at Zazou Salon and Academy, discuss the milestones and challenges the business has faced over the past 30 years as well as her insights on leadership, recruitment, retention, and personal growth within the company.

Links:

Learn more about Zazou Salon & Academy: www.zazou.ca

Follow the team on Instagram @zazousalonandacademy, Facebook Zazou Salon and Academy & TikTok @zazousalon

Reach out to Zazou's team: careers@zazou.ca or to Janine Cannon directly: janine@zazou.ca

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Leave a rating & review: http://bit.ly/phorestfm

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

The Summer Collection, like everything else at Phorest, was designed to better help you manage your business with Phorest and started from conversations with real business owners and their teams. To celebrate this release and its transformational updates, this hourlong episode focuses on four specific features: the Phorest Ads Manager, PhorestGo 2.0, Expert Recommendations and Premium Consultations.

Featured in this episode:

Ronan Perceval, Founder & CEO at Phorest Salon Software

Patrick Monaghan, CPO at Phorest Salon Software

Edyta Laveryd, Senior Product Manager at Phorest Salon Software

Brian Finnegan, Product Lead at Phorest Salon Software

Rich Cullen, Lead Product Designer at Phorest Salon Software

Cillian Moloney, Product Lead at Phorest Salon Software

Jackie O'Brien, Body Connection Spa @bodyconnection1, Ireland

Karen Thompson, Beauty Secrets Spa @beautysecretssalonandspa, UK

Lilac Miller, Sleeping Beauty Salons @sleepingbeautysalon, UK

Anechka Spaddy, [salon]718 @salon718, USA

Dr Brian Cotter, Sisu Aesthetic Clinic @sisuclinic, Ireland

Links:

Watch the Salon Floor Series videos: Tracey Tognini (EP1), Anechka Spaddy (EP2), Karen Thompson (EP3), Dr Brian Cotter (EP4), Pat Phelan (EP5)

Get your Salon Owners Summit 2024 tickets now: https://www.salonownersummit.com/tickets

Read the blog (Get Noticed. Get Booked. Phorest Ads Manager): https://tinyurl.com/2f7a2brc

Read the blog (You Asked. We Listened. Get Ready for PhorestGo 2.0): https://tinyurl.com/4pjb28az

Read the blog (Give Your Clients Product Recommendations from the Experts They Trust…You!): https://tinyurl.com/25eu3d2m

Read the blog (Your Expertise. Our Tech. Give Your Clients a Premium Consultation.): https://tinyurl.com/26mfwpsx

Read the blog (Phorest Reports. Now With More Dashboards for Even More Insight): https://tinyurl.com/2kx6u8k6

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This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to learn more about Phorest Salon Software.

[266] Every salon owner has a different story. Different perspectives, values and influences that all shape the type of business they run. In this episode, we sit down with a long-time PhorestFM listener and owner based out of South London. Meet Peter Borg, Salon Founder & Managing Director of Queen B Luxury Nail & Beauty Lounge.

Peter shares his entrepreneurial journey from managing a car wash operation when he was just 8 or 9 years old to having an international DJing career to then running a salon, with the stories and challenges that came with it. For the astute businessman, the key to success boils down to first-class customer experiences, hard work, resiliency, and community care.

Links:

Learn more about Queen B Luxury Nail and Beauty Lounge: https://queenb.london/

Read the transcript and subscribe to the PhorestFM email newsletter: http://bit.ly/2T2gUj1

Leave a rating & review: http://bit.ly/phorestfm

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

Hair3Rs exists under the parent organisation FVREE, which supports Victim Survivors and works on breaking the cycle of family violence. Launched in 2018 as a pilot program for Melbourne salon professionals, the training was so successful that HaiR-3Rs is now available to salon professionals across Australia. On this week's episode, Program Manager Brianna Myors joins PhorestFM to discuss the program and how they support salon professionals to be champions of change.

Trigger Warning: This podcast contains discussions about sensitive topics that may be distressing to some listeners. These topics include but are not limited to family violence and abuse in their various forms.

We understand and respect that this subject may be difficult for some individuals and bring up all sorts of feelings, so please prioritize your well-being and feel free to pause or skip this episode if you believe it may affect you negatively. Listener discretion is advised.

If you or someone you know needs support or resources for any of the discussed topics, please reach out to local support services or crisis helplines. Remember, you are not alone, and asking for help is always okay.

Find family violence resources and services in your area:

Australia: https://www.fvree.org.au/contact/

Canada: https://shorturl.at/bdotJ

USA: https://shorturl.at/aoPY1

UK: https://shorturl.at/tvFJS

Ireland: https://shorturl.at/altx6

UAE: https://shorturl.at/atxY6

Links:

Visit HaiR-3Rs' website: https://www.hair3rs.org.au/

Follow HaiR-3Rs on Instagram (@hair3rs) & on Facebook

Watch SBS The Feed's 8-min documentary on HaiR-3Rs' services: https://tinyurl.com/2jrrhffk

Read the transcript and subscribe to the PhorestFM email newsletter: http://bit.ly/2T2gUj1

Leave a rating & review: http://bit.ly/phorestfm

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

Links:

Follow Greg on Instagram: @greg_clarke_gc

Learn more about Amica Eco Hairdressing: https://amicaecohairdressing.ie/

Read the transcript and subscribe to the PhorestFM email newsletter: http://bit.ly/2T2gUj1

Leave a rating & review: http://bit.ly/phorestfm

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

[263] For the past 12 months, Verna Wall (Research Manager), Rich Cullen (Lead Product Designer) and the Phorest Research Team have been on the road visiting salons and on Zoom, starting conversations with business owners all over the world. They've been looking at the data and asking questions, all with a simple motive: to find out what the best salons are doing to be successful.

Featuring Verna Wall, this episode explores what the role of a researcher entails and what research looks like at Phorest, all the while discussing specific data points and insights.

Also featured in this episode:

Maggie Di Falco, Maggie The Salon @maggiethesalon, USA

Sarah Doyle, Templeogue Beauty Clinic @templeoguebeauty, Ireland

Patrick Monaghan, Phorest Salon Software

Erin Jones, Urban Evolution Salon @urbanevolutionsalon, USA

Sheri Hancock, Fine Bella Salon @finebellasalon, USA

Stacey Holmes, Steel Blade Men's Salon @steelbladebadassleader, USA

Mary Camille King, The Ritz Inc @theritzinc, USA

Bonnie Conte, Avalon Salon Spa @avalonsalonspas + Vibe Salon @vibesalonlakezurich, USA

Erin Raber, Pin-Up Curls @pinupcurlssalon, USA

Links:

Get your Salon Owners Summit 2024 tickets now: https://www.salonownersummit.com/tickets

Read the blog (Verna Wall & Rich Cullen on Success Stories from the Salon Floor – Salon Owners Summit 2023 Recap): https://shorturl.at/fsJM1

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to learn more about Phorest Salon Software.

[262] Global Director of Education at BosleyMD, Colleen Camp (@thinninghairexpertstylist), is an education authority in the hair loss community and a sought-after expert regarding COVID hair loss in women, PCOS, postpartum, Anagen Eluvium, including treatment and prevention.

In this episode, Colleen shares her valuable insights on the various causes of hair loss and the best ways to support those affected. A must-listen for anyone in the hair & beauty industry looking to approach hair loss conversations with knowledge, empathy and care, she also gives an overview of BosleyMD's Thinning Hair Expert Program, which provides helpful tips for salon industry professionals on navigating the complex world of hair loss prevention and restoration.

Links:

Learn more about BosleyMD: https://bosleymd.com/

Become certified as a thinning hair expert: https://pro.bosleymd.com/pages/education

Read the transcript and subscribe to the PhorestFM email newsletter: http://bit.ly/2T2gUj1

Leave a rating & review: http://bit.ly/phorestfm

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

Get your Salon Owners Summit 2024 tickets now: https://www.salonownersummit.com/tickets

Read the transcript and subscribe to the PhorestFM email newsletter: http://bit.ly/2T2gUj1

Leave a rating & review: http://bit.ly/phorestfm

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

Geno Stampora — one of the most celebrated and awarded artists in beauty, an outstanding role model, industry expert and business guru— joins podcast host Zoé Bélisle-Springer for a remote interview on beauty beyond boundaries.

Get your Salon Owners Summit 2024 tickets now: https://www.salonownersummit.com/tickets

Get in touch with Geno Stampora: geno@genostampora.com

Read the transcript and subscribe to the PhorestFM email newsletter: http://bit.ly/2T2gUj1

Leave a rating & review: http://bit.ly/phorestfm

This "Live From..." bonus episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Sophia Hilton — the multi-award-winning, self-made entrepreneur behind the Not Another brand— joins podcast host Zoé Bélisle-Springer shortly after her main stage presentation to discuss self-responsibility in leadership and how toxic workplace behaviours can show up and be passed on.

Get your Salon Owners Summit 2024 tickets now: https://www.salonownersummit.com/tickets

Learn more about Not Another Academy: https://www.notanotheracademy.com/

Listen to the Not Another Podcast: shorturl.at/qAHU6

@hiltonsophia

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This "Live From..." bonus episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Tom Chapman — inspirational speaker, author and founder of The Lions Barber Collective— joins podcast host Zoé Bélisle-Springer to discuss the Collective's projects and growth since he last was on PhorestFM in 2020. He also shares tips on active listening and spotting signs of behavioural changes, mental health problems and suicidal thoughts in salon clients.

Get your Salon Owners Summit 2024 tickets now: https://www.salonownersummit.com/tickets

Learn more about the Lions Barber Collective: https://www.thelionsbarbercollective.com/

Read the transcript and subscribe to the PhorestFM email newsletter: http://bit.ly/2T2gUj1

Leave a rating & review: http://bit.ly/phorestfm

This "Live From..." bonus episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Derek Anthony & Jill Ruone — the powerhouse team behind Culture Curators — join podcast host Zoé Bélisle-Springer to highlight the need for and discuss why salon owners should focus on creating a great culture within their business alongside being creative, innovative and proactive. They also define Culture Curators' Attraction Formula and Derek's 24-Hour rule.

Get your Salon Owners Summit 2024 tickets now: https://www.salonownersummit.com/tickets

Learn more about Culture Curators: https://www.myculturecurators.com/

@culture_curators_

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This "Live From..." bonus episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Jason Everett — founder of the High Performance Salon Academy, salon coach, inspirational speaker and author — joins podcast host Zoé Bélisle-Springer to share his thoughts on the Salon Owners Summit 2023 event. He also discusses his experience of writing a book and explains the difference between internal and external motivation.

Get your Salon Owners Summit 2024 tickets now: https://www.salonownersummit.com/tickets

Learn more about Jason & the High Performance Salon Academy: https://www.highperformancesalonacademy.com/

@highperformancesalon

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This "Live From..." bonus episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

New episodes of the PhorestFM podcast are coming soon, and this season, we're getting personal!

We've been having inspiring conversations with some of the industry's most innovative industry professionals and we can't wait for you to hear them!

Tune in for the seventh season of the show, launching Monday, March 6th, 2023. And just like the overlapping leaves that make the Phorest logo, each and every conversation on this show contributes to that something that’s larger than us, reminding us why we do what we do, and why we love what we do. PhorestFM Season 7, brought to you by Phorest Salon Software.

Watch the video teaser: https://youtu.be/LzjEByxhO98

This trailer was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

[261] A professional hair, beauty or spa business is only as strong as the team that holds it up. If you want to make your salon stand out for all the right reasons and hire a great team that lasts, offering a professional, people and growth-focused, rewarding place to work is an absolute must.

Ahead of her presentation at the Salon Owners Summit 2023, we have the pleasure of wrapping the year up with multi-award-winning, self-made entrepreneur Sophia Hilton (@hiltonsophia) for a chat about personal values, creativity, mindful leadership and the impact of our choices on our teams.

Links:

Learn more about Sophia Hilton's various offerings, including the Not Another Business Course 2023: linktr.ee/sophiahilton

Listen to Not Another Business Podcast: shorturl.at/cuvOV

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to learn more about Phorest Salon Software.

[260] Myths and self-limiting beliefs, i.e. "beliefs, world views or states of mind that limit you in some way that can be about you, other people or how the world operates",can hinder our progress and have us react in different ways: avoidance, dread, fight, flight or freeze responses, negative self-talk, etc.

In a dynamic conversation, creator/co-owner of Bella Style Salon and PIP University professor Jen Baudier highlights the importance of forward motion and doing things scared and shares her take on some of the most common myths in entrepreneurship.

Links:

Learn more about Bella Style Salon: https://mybellastyle.com

Learn more about PIP University: https://www.pip-university.com

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to learn more about Phorest Salon Software.

[258] For salon and spa businesses alike, Black Friday, Cyber Monday and Christmas signal the busiest, most chaotic time of the year and can feel daunting to plan for. But it all comes down to keeping track of the year-on-year Ws and the Ls and getting your campaign ideas ready far enough in advance. Things start feeling much more manageable when you've got a plan and the right team to execute it.

Featuring Katrina Sutherland, founder and owner of The Country Spa (@thecountryspa), this episode will highlight various ways she and her team go about boosting the business' revenue while serving clients with enjoyable holiday season experiences.

Links:

Learn more about The Country Spa: www.thecountryspa.com/

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[257] Loyal clients are the people that bring in referrals, typically spend the most with you, help create an atmosphere in your salon, and build genuine connections with you and your team. But no matter how good your client retention strategies and numbers are, there are always people who will leave, voluntarily or not. That's why ensuring you attract a steady stream of new clients (however small) is important.

Featuring salon owner & educator Erin Raber (@theculturecurl) — and in a format ever so slightly different than usual — this episode will help you see how small but deliberate actions applied to a salon's marketing and retention strategies can reduce friction and yield better growth.

Links:

Learn more about Pin-Up Curls: https://www.pin-upcurls.com

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[256] Owner and leader Maggie DiFalco has invested over 25 years of her career to employing and mentoring young artists, giving back through charitable work and delivering outstanding guest experiences. When she retires, she'll be leaving big shoes to fill. But Maggie's not one to want to rush things. She wants to ensure the salon stays within the family and maintains its success well beyond her retirement. Hence, Jaclyn Gonzalez and Joe DiFalco have been steadily preparing themselves for the day their mother fully hands over the business ownership baton.

In a rare interview on the matter, hear all three family members describe their roles within Maggie's exit plan, share their opinion on the biggest threats to success, and discuss preserving relationships, letting go and stepping up.

Links:

Learn more about Maggie The Salon: https://maggiesalon.com

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This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

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[255] The more you discover about yourself and invest in self-development, the more your influence on others around you changes. And once you've embarked on that journey, one of the most powerful things you can do for your salon or spa is to cultivate a culture of education where connection, camaraderie, passion, purpose, fun, knowledge and empowerment are at the forefront.

In this episode, hear entrepreneur and educator Nikki Le explain the key differences between education and mentorship, share the secrets to creating engaging learning experiences and discuss the importance of empathetic and thoughtful communication.

Last but not least, learn more about Geno Stampora, Iva Sampiller, and Nikki Le's Mentor & Masters event, a 2-day Salon Business Leadership Conference!

Links:

Learn more about the Statements Project: www.thestatementsproject.com

Mentor & Masters, in-person: shorturl.at/jov68

Mentor & Masters, virtual: shorturl.at/iLR68

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This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

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[254] If "authenticity" was already on all social media trend reports in 2019, today, it's what is expected in exchange for connection and loyalty. Across digital and in-person interactions with brands, consumers are looking for real two-way dialogues and relationships. But what does that entail?

To find out, we must examine the "authenticity dilemma." In this episode, hear industry-renowned expert business coach Britt Seva's thoughts on professional vulnerability, the dangers of oversharing and her personal experience of finding the right balance with the Thrivers Society community.

Links:

Hear more of Britt Seva's thoughts on vulnerability and social media: https://thethrivingstylist.com/podcast/254

Learn more about Britt Seva's business-building strategies & educational offerings: https://thrivingstylist.com

Access the Thriving Stylist podcast's full directory: https://thethrivingstylist.com/full-podcast-episode-directory

Check out the Harvard Business Review's "When — and when not — to share" assessment: https://hbr.org/web/2013/09/assessment/when-and-when-not-to-share

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[253] One of the most celebrated and awarded artists in beauty, an outstanding role model, industry expert and business guru, Geno Stampora is known for keeping the creative juices of beauty professionals flowing and bringing incredible value to every one of his contributions to the industry.

In this week's episode — consider it a Salon Owners Summit teaser — he offers his thoughts on a keynote presentation delivered by CEO of Phorest Ronan Perceval earlier this year, celebrates the industry's resilience and reflects on prompts related to leadership and responsibility. After two years of major disruptions at all levels, the pace of change isn't showing any signs of slowing down, and in Geno's own words: "If there's ever been or going to be a time to get things right in your salon, it's this year."

Links:

Get in touch with Geno Stampora: geno@genostampora.com

It's back! Secure your tickets for the Salon Owners Summit 2023: https://www.salonownersummit.com/get-tickets

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[252] After a forced two-year hiatus, the flagship event of the year and Europe's most prestigious milestone on the salon ownership adventure is back and ready to inspire growth and action.

Featuring Phorest's Global Events & PR Manager Abigail Walsh, this episode dives into everything Salon Owners Summit related: ethos, format change, attendee profile, venue change, speaker lineup... name it and we've covered it! Over 700 salon owners are expected to fly in to attend the thought leadership event, and we can't wait to see you. Find out why, year after year, so many industry professionals choose the Salon Owners Summit as their conference of choice to attend!

Links:

Secure your tickets for the Salon Owners Summit 2023: https://www.salonownersummit.com

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This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

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[251] In April 2022, a report commissioned by the National Hair & Beauty Federation (NHBF) from Pragmatix Advisory confirmed a skills crisis in the hair & beauty sector — sharing that "57% of hair & beauty businesses in the UK have unfilled vacancies." While the report identifies threats to the sector's future in the UK specifically, we're hearing salon owners globally also talking about the challenges they're running into when finding, hiring and retaining skilled staff.

In this week's conversation, multi-award-winning salon owner and entrepreneur Stefania Rossi (@stefaniarossirecruitment) shares her views and observations on the skills shortage, discusses the substantial financial implications bad hiring decisions can have on salon and spa businesses and shares red flags to look out for when speaking to potential candidates.

Links:

Learn more about Stefania Rossi Recruitment: https://www.stefaniarossi.co.uk

Learn more about Hidden Talent: https://wearehiddentalent.com

Read the "Careers at the cutting edge: tackling the skills shortage in the hair and beauty sector" report, commissioned by the NHBF from Pragmatix Advisory: https://www.nhbf.co.uk/documents/nhbf-skills-campaign-final-report-april-2022/nhbf-skills-campaign-final-report-april-2022.pdf

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[250] The exploratory path to self-acceptance can be challenging in a world that often pushes so many expectations and judgements. We are told and encouraged to be ourselves from a young age, but that often comes with a silent reservation: "Be yourself, but don't make others uncomfortable."

Workplaces aren't immune to society's deep conditioning and binary view of gender, and to quote gender deconstruction worker Dr Lisa Cravens-Brown, "socially constructed gender norms are — always limiting, often harmful." A better understanding of the multitudes of gender is essential for us to live in a more inclusive society. On a workplace scale, it is essential to start implementing gender-inclusive policies and practices to attract and retain employees and clients who fall outside the gender binary.

In this episode, you'll hear stories, experiences and advice from Noam Auger, entrepreneur and hair artist whose first hair studio —CallmeNoam— came to life in the spirit of celebrating self-acceptance and offering a safer environment to create and connect with his community.

Links:

Learn more about Noam's private studio, call me noAM: https://www.callmenoam.com

Follow Noam on Instagram: https://www.instagram.com/callmenoamm/

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This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

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[248] What is your default leadership style? How do you lead your team towards your shared definition of success? Are you a strategic, democratic leader? Are you more of a coach?

This week's conversation with salon owner and visionary leader Bonnie Conte (@avalonsalonspas, @vibesalonlakezurich) is an invitation to look at where your leadership style stems from and, more importantly, whether it's reflective of how you want to show up for your business and team. Tune in as Bonnie shares her definition of visionary leadership and what that looks like concretely for her teams, recalls some of Avalon's growth challenges being in business for 20+ years and tells us all about her latest Lake Zurich salon for the young and young at heart, VIBE.

Links:

Learn more about Avalon: https://avalonsalonspas.com

Learn more about VIBE: https://avalonsalonspas.com/vibe/

Become a member of the Professional Beauty Association (PBA): https://www.probeauty.org/join

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This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

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[249] Every industry and even job comes with preconceived notions or stigmas. Still, when it comes to the hair and beauty industry, the most widely circulated ones cut deep and stick — often for far too long.

Tara Rose Kidd, Founder of Tara Rose Salons and Training Academy, a salon educator and global keynote speaker, self-describes as an entrepreneur outlier. After launching her career as a hairdresser in the UK, Tara found herself seeking greater direction and purpose. Her quest brought her to Abu Dhabi and, ultimately, to a modest villa where she launched the first Tara Rose Salon.

In addition to sharing some of Tara's career highlights and discussing her most recent business ventures, this conversation explores limiting beliefs, mindset training, breaking the mould and the value in doing the things that scare us most.

Links:

Learn more about Tara Rose Salons: https://www.tararosesalon.com

Learn more about Tara Rose Academy: https://tararoseacademy.com

Look for these titles at your local bookstore or library:

No Fears, No Excuses by Larry Smith
Mindset by Carol Dweck
Can't Hurt Me by David Goggins
Limitless by Jim Kwik

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This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

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[247] There is vulnerability in sharing our experiences, strength in owning our identities and power in creating communities and work environments that feel safe.

In this week's conversation, Laura Graven (salon owner @tailoredsalon, stylist) and Brady Dahm (hair designer, founder of The Trans Experience @bradysbeautyy) talk inspired action, openly recount various stories and memories and allow us a close up look into the Tailored Salon's culture of inclusivity. As you'll hear, it's one thing to claim inclusivity, but a whole other one to walk the talk.

Links: Learn more about Tailored Salon: https://tailoredsalon.com Read Salon Today's feature on Tailored Salon: shorturl.at/CJLT2 Listen to the "Queer Unfiltered" podcast, co-hosted by Brady Dahm & Antonio D'Acquisto: shorturl.at/dhp12 Find out more about The Dresscode Project: https://www.dresscodeproject.com Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1 This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments. Leave a Rating & Review: http://bit.ly/phorestfm Read the transcript, or click here to learn more about Phorest Salon Software.

[246] The pandemic may have briefly stalled in-person experiences, but salons are now dialling up the experiential factor, designing ultra-unique spaces to transport guests away from everyday life.

Designing a functional and attractive salon or spa that represents the brand and vision is one of the most exciting part of opening or growing a business. But for others, the whole experience can be pretty stressful. In this week's conversation, Something You Salon and Spa owner Amanda Baer (@somethingyousalon) shares her salon's increasingly growing pains, the decision-making process behind moving from a 1400 sq. ft location to more than double that, how the salon's culture plays into her interior design, renovation tips and more.

Links:

Watch the Something You Salon & Spa virtual tour: https://www.somethingyoubeauty.com

Read more about the two research pieces mentioned:

https://www.phorest.com/blog/inflation-the-experience-economy-new-data-insights/

https://www.phorest.com/blog/set-up-grow-successful-salon/

Find inspiration with these 17 salons that transformed their space into a unique destination: https://www.phorest.com/blog/17-salons-unique-destination/

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This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

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[245] According to research commissioned by Mind, a mental health charity in the UK, one in three people feel that their work is the most stressful aspect of their life. While it might not feel like it to guests, the salon and spa environment is typically high-energy, bustling behind the scenes. And when you're in a place where you're leading other people, you have a duty of care towards yourself and your team.

In this week's conversation and ahead of her webinar with Phorest, Life & Business Wellbeing Coach Sonia Magnier (@soulfully_sonia) opens up about her story within the industry, discusses how wellbeing and wellness play into how we show up at work and shares tips for promoting good mental health and wellbeing within the business.

Links:

Learn more about Sonia Magnier: soniamagnier-coaching.business.site

Read the 2022 State of Workforce Mental Health by Lyra Health:

https://www.corporatewellnessmagazine.com/article/the-2022-state-of-workforce-mental-health#

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This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

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[244] Setting up a salon or spa business can be challenging and costly. On the other hand, buying an existing salon can reduce the setup costs. Still, there are other considerations. You're investing and inheriting equipment, branding, existing relationships, a team and clientele that might not fit your vision for the business' future.

In this week's conversation — and with much honesty, vulnerability and pride — multi-award-winning salon owner and entrepreneur Stefania Rossi (@stefaniarossirecruitment) reflects on the hardships and success stories that came with buying her London clinic, Utopia Beauty & Advanced Skincare.

Links:

Learn more about Stefania Rossi Recruitment: https://www.stefaniarossi.co.uk

Learn more about Hidden Talent: https://wearehiddentalent.com

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

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Read the transcript, or click here to learn more about Phorest Salon Software.

[243] "It kind of never happens to get to choose how you can look, to that extent."

At Phorest, passion and ambition connect us with salon owners and staff all over the globe, helping you grow and celebrating every success. We say yes to equality and no to hierarchy, and we show up tirelessly every day.

Publishing a third rerun so soon after the last two wasn't part of the plan for May, but our host Zoé's vulnerability and willingness to share a bit of their story tied in perfectly with a conversation aired on the podcast last year.

In this episode from Phorest FM Season 5, we discuss the birth of Kristin Rankin's brainchild — The Dresscode Project — explore the ins and outs of creating safer spaces for all clients and chat with salon owner & educator Lauren Wilde on the importance, meaning and the day-to-day of a salon that's more inclusive of folks across the gender spectrum.

Links:

Learn more or become a part of The Dresscode Project Salon Alliance: https://www.dresscodeproject.com

Reach out to Kristin Rankin (they/them) @kristinrankinhair or on www.foxandjanesalon.com

Reach out to Lauren Wilde (she/her) @wildehairday, @frizz.and.fantasy or on www.roseandonyx.com

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This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

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[242] Ideas come in all shapes and forms, but often, they originate from dialogues, experiences or observations. To create products or services that serve others — and more than that, make a difference in their lives — we must welcome new perspectives. Allowing our hunches to connect with other people's hunches typically leads to better results.

Featuring Phorest's Chief Product Officer Patrick "Paddy" Monaghan, this episode explores the concepts of product mindset, perspective, tunnel vision and stickiness whilst diving into Paddy's experience developing products and features within the hair and beauty industry.

Links:

Apply for the Phorest Growth Fund (Applications for 2022 close on May 1st): https://www.phorest.com/resources/the-phorest-growth-fund/

Learn more about The Tipping Point by Malcolm Gladwell: shorturl.at/aenvE

Learn more about Made To Stick by Chip & Dan Heath: shorturl.at/aAFT4

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[241] It’s never a pleasant experience to deal with unhappy customers, but it’s really not that uncommon in the service industry. Prevention is important, and so is making a real effort to make amends when possible, but sometimes, the best thing to do is to break up with a client.

In this week’s conversation, Hair Educator and Business Coach Kristen Lumiere (@kristen.lumiere) talks about the difference between a challenging service vs a client you’re better off breaking up with, the common anxiety-inducing situations you might face as a stylist or salon owner and shares both her five-step process to resolving them and the must-know tips you need to break up with a client.

Links:

Learn more about Kristen's education offerings: https://www.kristenlumiere.com

Download Kristen's Bless & Release Verbiage Guide: https://view.flodesk.com/pages/61e090714cfe7529d668a8a1

Listen to the Reviving the Stylist podcast on Spotify: https://open.spotify.com/show/4xdvLNdb4NsqQRJ9vQf9F8?si=930e563fbdac4317

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[240] The second Phorest FM episode rerun picks up right where things left off last week: seeing things from a different perspective. When we frame an idea, a problem, or an opportunity, we choose a perspective. Look at a “glass as half-empty,” and we start conserving and protecting. See the same glass as “half-full”, and opportunity and growth emerge. Our thinking shifts simply by how we choose to look at or “frame” something.

From a conversation aired in 2019, this week’s rerun brings to light Jay Williams’ teachings on making better choices for your business, organisation and people.

As you listen to this classic from Season 3, consider this: are your clients and your staff loyal? Or are they satisfied? Whatever your retention rate is for both, your opportunity is to ask yourself where you need to build trust with those you aren't retaining.

Links:

Apply for the Phorest Growth Fund: https://www.phorest.com/resources/the-phorest-growth-fund/

Learn more about Jay William’s book, This vs That: Better Thinking, Better Choices, Better Leader: https://www.jaywilliamsco.com/the-book

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This episode was edited and mixed by Audio Z: Montreal’s cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

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[239] Phorest Growth Fund applications for 2022 are now open! We decided to offer two episode reruns for the occasion, the first one being a conversation from 2018 with business coach, CEO of High Performance Stylist and now Phorest Growth Fund panellist David Barnett.

Managing a salon isn’t always the easiest thing to do, but salons and spas that find real success within the industry are the ones that run and function with clear confidence, commitment and communication. What if, like David proposes, “instead of marketing to new clients, we were able to build a business and become famous for being the best place to work? And marketing to the best stylists in your area. Because let’s face it, if you’ve got the best stylists in your area working for you, or they’re knocking on your door wanting jobs, and they’re fully booked, then your job is done. You have a highly successful business.”

As you listen to this classic from Season 2, consider this: how do you think about yourself as a leader, and where is there room for growth?

Links:

Apply for the Phorest Growth Fund: https://www.phorest.com/resources/the-phorest-growth-fund/

Learn more about David Barnett & HPS (High Performance Stylist): https://www.joinhps.com/main

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This episode was edited and mixed by Audio Z: Montreal’s cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

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[238] Returning and new customers are obsessing over brands like never before. But beauty and hair salon marketing can feel overwhelming both time and money-wise. Not to mention how somehow, you're just 'supposed' to know how to be a social media and content marketing master, even though those skills are rarely taught in school.

That's why this episode, featuring Founder and Director of Content Kweens Ben Lifton, is all about content marketing and how it's one of the best ways to convert your community into high ticket clients nowadays.

Links:

Sign up for the Content Creators Camp, by Content Kweens: https://www.contentkweens.com/content-creators-camp

Check your salon's Online Health Score: https://www.phorest.com/online-health-score/

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This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

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Read the transcript, or click here to learn more about Phorest Salon Software.

[237] International Women's Day (March 8) is a global day to recognize and celebrate women's and girls' social, economic, cultural, and political achievements. But also a time to raise awareness of the progress made towards achieving gender equality and the work remaining to be done.

In that spirit, this week's episode features a woman who literally lives her life at full throttle while also helping other women succeed and grow.

In this conversation, Shay Hoelscher (@shayhoelscher), race car driver, CEO and owner of hair care brand Privé (@privehair), recounts moments in her multifaceted journey, discusses purpose and giving back and explains the many ways her passion for both the beauty and motorsport industry have intersected throughout her life.

Links:

Learn more about Privé: https://priveproducts.com

Watch Shay Hoelscher's CEO Spotlight (video): https://youtu.be/__K46wIvtnI

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This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

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Read the transcript, or click here to learn more about Phorest Salon Software.

[236] If you know a bit about stoïcism, you'll know that turning adversity to advantage is an ancient art:

"The impediment to action advances action.

What stands in the way becomes the way." (Marcus Aurelius)

Amongst many other things, overcoming setbacks requires changing our perception, practicing persistence and channeling our energy so we can put it to good use.

In this episode, hear industry and Eufora educator Hunter Donia (@hairbyhunty) tease his Eufora Global Connection business session by sharing his journey as a hairstylist, discussing the difficulties and lessons learned from rebuilding a clientele in a new city and how he now leverages social media to build an overflowing book of dream clients!

Links:

Register here for Eufora Global Connection on April 4-5, 2022 and enter the code FP200 at checkout for a $200 discount: https://www.eufora.pro/pages/global-connection-2022

Listen to The Modern Hairstylist, Hunter Donia's podcast: https://www.buzzsprout.com/1896666

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This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

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[235] In CEO Ronan Perceval’s words: “We have taken the next step in our growth journey with a brand new look, but it means nothing unless our salons are on that journey beside us.”

It’s what comes with our new look that matters most to us and this industry, our industry.

Introducing the Phorest Growth Fund: a new initiative announced by Phorest Salon Software and our commitment to helping salons worldwide reach their growth potential by providing a financial boost to their growth plans. In this episode, hear Sian Gray, Director of Global Marketing at Phorest, discuss the initiative's "why," share its exciting details and answer some of the most frequently asked questions!

Links:

Learn more about the Phorest Growth Fund at this link: https://www.phorest.com/resources/the-phorest-growth-fund/ or reach out by email at growthfund@phorest.com

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[234] It’s 2004. Phorest’s Founder & CEO Ronan Perceval is hunched underneath the salon reception desk, troubleshooting a hardware issue in the first infant version of Phorest’s Software.

“I wondered if I would ever truly delight the salon owner waiting in front of me. I can barely remember what else happened that day, but I remember this very clearly. It was my goal to make sure that everything in her growing business was working smoothly and I knew if I got it right, together we could bring more revenue in through her door.”

Of course, we now know that he did. Fast forward to 2022, and Phorest has become a global success story with over 8,500 businesses using its products and services. With each new business that joins, Phorest is inspired to be better.

In this episode, hear Ronan Perceval on what makes the hair & beauty industry so unique, how a small idea grew to a global software company with salon professionals at the heart of it, the various lightbulb moments and key milestones that make the story of Phorest, and so much more.

Links:

Read the Story of Phorest: https://bit.ly/3HM4Nik

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This episode was edited and mixed by Audio Z: Montreal’s cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

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Read the transcript, or click here to learn more about Phorest Salon Software.

The salon industry has a lot to be proud of. Phorest has always been in awe of it.

The energy. The camaraderie. The creativity.

Phorest FM celebrates fresh perspectives and ideas on topics such as business management, marketing, retaining and motivating teams and generating new revenue streams.

Tune in for the sixth season of the show, launching Monday, February 14th, 2022. Phorest FM episodes air weekly, sharing inspiring stories from the salon floor and amplifying community voices all over the globe.

In your salon, we’re at the heart of it.

Watch the video version of this trailer: https://youtu.be/B9hbS0MtEOo

This trailer was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

[233] Season 5 is officially a wrap with over 1570 minutes of inspiring stories and conversations you can now catch up on! In this very last episode of the season, we give you the top ten most downloaded episodes of the year. Which one was your favourite?

Links:

Click here to subscribe to the weekly Phorest FM email newsletter

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

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Read the transcript, or click here to learn more about Phorest Salon Software.

[232] Another year, another retrospect! For the second to last episode of Phorest FM's fifth season, Phorest CEO Ronan Perceval and COO Sylvie McDermott recall and discuss 2021's highs, feature releases, and more!

Links:

Book your tickets for the Brave New World Gala Dinner:

IE — https://www.phorest.com/brave-new-world/

UK — https://www.phorest.com/gb/brave-new-world/

USA — https://www.phorest.com/us/gala-dinner-california/

CA — https://www.phorest.com/ca/gala-dinner-california/

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Read the transcript, or click here to learn more about Phorest Salon Software.

[231] There is no secret to happiness, but there is a science to it. In this third to last episode of 2021, Dr. Gillian Mandich — top-rated speaker and founder of The International Happiness Institute — discusses happiness and health under the scope of practical, evidence-based solutions.

Links:

Learn more about The International Happiness Institute of Health Science Research: https://www.internationalhappinessinstitute.com

Learn more about Dr. Gillian Mandich: https://www.gillianmandich.com/about

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This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

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Read the transcript, or click here to learn more about Phorest Salon Software.

[230] 'Tis the time of year we all start thinking: "What would have to happen to make next year matter?" Taking some time to step back, think and ask the hard questions allows space for change and growth. Challenges and failures are often what help us shift.

On this episode, hear Strategies' founder Neil Ducoff on purposeful planning advice for the new year, leadership resolutions and what he wishes to see more (and less) of in 2022 when it comes to salon management.

Links:

Learn more about Strategies and schedule a free coaching call: https://strategies.com

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to learn more about Phorest Salon Software.

[229] The salon industry has a lot to be proud of. Phorest has always been in awe of it. The energy. The camaraderie. The creativity. Salons play a vital role in communities.

Unfortunately, even with the best intentions, the typical salon is often a recycling nightmare, where most of the waste ultimately ends up in landfills. Discover Green Salon Collective's circular solutions for salon waste with co-founder and GM Fry Taylor and become a more ethical business today!

Links:

Learn more about Green Salon Collective: https://www.greensaloncollective.com

Learn more about the partnership between Phorest & Green Salon Collective: https://bit.ly/30t6lxi

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This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

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Read the transcript, or click here to learn more about Phorest Salon Software.

[228] Running a successful salon or spa business involves way more than just providing a service: creating an excellent customer experience is an art. From forming personal connections with guests to keeping your environment clean and inviting, many factors make up the total package. And no matter how many industry awards you win, nothing tops what your clients have to say about you.

That's why in early November, we shun a light on the profound impact that hair and beauty professionals can have on people's lives with a week of celebration and storytelling. In this episode, hear stories from clients and staff that encapsulate what makes this industry unique.

Links:

Learn more about Salon Appreciation Week: https://bit.ly/3oTdaS7

Watch Bernadette & Tara's story: https://bit.ly/31Puxe4

Watch Christian & Julie's story: https://bit.ly/3dWJxZH

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This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

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Read the transcript, or click here to learn more about Phorest Salon Software.

[227] For the less tech-savvy, learning about how to market a website can seem daunting and feel like another task on the endless to-do list that comes with running and managing a salon. But the higher you rank on search engines such as Google, the better (and more) traffic you'll get, which, of course, increases the possibilities for bookings. That, in turn, increases your chances of getting more reviews, which will bump you up higher again.

This week's episode features Eric Seropyan (@thisismysouthbay), SEO specialist and the President of LA-based digital marketing agency This Is My South Bay. Explore what SEO is, why it's essential to your marketing strategy, and how you can leverage its power to grow your salon business.

Links:

Get a free SEO reading of your website: https://www.thisismysouthbay.com

Book a consultation with Eric Seropyan: https://calendly.com/thisismysouthbay

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to learn more about Phorest Salon Software.

[226] No matter how long you've been in business, hiring new employees can be a long and tedious experience. And while this isn't ever likely to change, it doesn't have to be dreading either. The systems you set in place can make a world of difference: the more powerful the systems, the more frictionless the process becomes and the clearer the expectations for everybody involved.

Featuring business coach, trainer and author Steve Gomez (@saloncoachsjg), this week's episode explores interdependent leadership concepts, the mindset needed in today's recruitment context, building out a recruitment plan, ways to get your team involved in the process, and how to lay the groundwork for a long-term productive relationship between a salon and its new hire.

Links:

Learn more about Steve's coaching offerings: https://stephengomez.net

Shop "Interdependent Leadership: Creating A Salon Culture of Inclusive Growth" by Steve Gomez: shorturl.at/esAIT

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This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

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[225] There are many industry awards out there, but nothing is more important than what your clients think. We are an industry driven by referrals, and no matter how good you are at selling your business, word-of-mouth will always have a unique power. And as the pandemic has migrated a serious amount of our social life online, online reviews have become a staple in our culture. In fact, according to BrightLocal's research, the average consumer reads ten reviews before feeling able to trust a business, and 73% of consumers only pay attention to reviews written in the last month.

Hence, this week we'll be discussing ways to earn and leverage award-worthy reviews with former Community Manager North America Paige Janiszewski, who will also share insights on the Client Experience Award 2021 and one of the industry's most advanced automation tools: Phorest's Online Reputation Manager.

Links:

Watch this episode on YouTube: https://youtu.be/Y24LQZK2a4A

Download the Salon Owner's First Steps To Online Reputation Management ebook: https://www.phorest.com/resources/the-salon-owners-first-steps-to-online-reputation/

Learn more about Phorest's Online Reputation Manager feature: https://www.phorest.com/features/salon-rostering-software/

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This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

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Read the transcript, or click here to learn more about Phorest Salon Software.

[224] If you've been listening to the conversations taking place within the industry this year, you'll know that most of them focus on recruitment and performance. However, what isn't being addressed as much is leadership communication and the detrimental impacts of falling short in that department. Have you ever wondered what processes salons that excel at communicating with their teams have in place? How they go about daily, weekly and monthly meetings? How they ensure that staff feel listened to, considered and appreciated?

Featuring South Carolina-based Silver Salon co-owner, leadership coach and podcast host Evan Silver (@evansilver.co), this week's episode explores what effective leadership communication looks like, how it must focus on cultivating trust, keeping staff engaged and moving as one guided by salons' cultures and core values and how more than ever, it is crucial to the success of salon businesses and teams.

Links:

Learn more about Evan's online courses, resources and leadership development program: https://www.evansilver.co

Listen to Touch The Line with Evan Silver: https://touchtheline.transistor.fm/episodes

Purchase This vs. That: Better Thinking, Better Choices, Better Leader by author and coach Jay Wlliams: https://www.jaywilliamsco.com/the-book

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

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Read the transcript, or click here to learn more about Phorest Salon Software.

[223] Tired of watching money come in but little-to-none falling to the bottom line? Struggling with your productivity rates? Trying to meet the ever-changing demands of growing a salon or spa business in today's fast-paced economy and consumer trends is not an easy feat, and just because your salon or spa is busy doesn't mean it's profitable or healthy.

This week's episode welcomes two great minds from the coaching group Strategies to share a "road trip essentials" analogy they use to talk about salon finances and numbers. So hop in the rear seat as Michael Yost (President, Lead Presenter & Coach) and Dennis Gullo (Certified Coach) discuss what it takes to drive your business to both excellence and success & share the three fundamental financial statements you'll need in the process.

Links:

Learn more about Strategies and schedule a free coaching call: https://strategies.com

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

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Read the transcript, or click here to learn more about Phorest Salon Software.

[222] There is always room for us to grow and strengthen the way we go about operating our businesses. Pivoting isn't an easy feat and sometimes implies reinventing the wheel. But often, it doesn't. Many times, it's just about finding solutions to meet customers where they are and make sure you give added value for the long-term.

This week on the show, we welcome salon owner and business coach Peter Ciardulli (@p_eter_c_iardulli) to recount his story of pivoting during COVID-19 and discuss the importance he put on nurturing close connections with clients — especially after the second lockdown, which in his area, lasted seven-plus months.

Links:

Learn more about Salon Smartz & book a consultation call: https://www.salonsmartz.com/pricing

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

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Read the transcript, or click here to learn more about Phorest Salon Software.

[221] With widespread staff shortages being a real challenge in the industry at the moment, growing and developing your current team has never been more critical. Earlier this year, Phorest released its Staff Performance feature allowing staff to monitor their own KPIs such as revenue, transactions for services, product retail and client booking. Staff Goals now expands on this and empowers stylists & therapists to set goals for themselves against these key metrics.

Joining the show to discuss the latest Staff Performance feature upgrade are Mobile Designer Rich Cullen and Phorest Go Product Manager Daniel Devitt. Check out the video version of this week's episode for an exclusive preview of 'Staff Goals'!

Links:

Watch this episode on YouTube: https://youtu.be/K7fv4m-Qx9w

Learn more about Phorest's Staff Management features: https://www.phorest.com/features/salon-rostering-software/

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to learn more about Phorest Salon Software.

[220] Do you tend to avoid tough conversations or feel like you're walking on eggshells, over-explaining and justifying everything? Are you feeling resentful or passive-aggressive? Have you ever caught yourself thinking — and thinking it often: No one else can do this work. My clients need me. If something goes wrong, it's my fault. If someone's upset or angry, I caused it, and it's my job to make them feel better.

If you're a people-pleaser, an empath or a joy seeker, this episode's for you! Featuring Chief Awesomeness Empowerer & Context Creator at Passion Squared, Nina L. Kovner (@ninakovner), this week's episode explores codependency in business (particularly in salons and spas), how it affects the way you lead, how you hire, how to recognise patterns and practice healthy boundaries, and so much more.

Links:

Learn more about Passion Squared (@passionsquared): https://passionsquared.net/our-story/

Shop Nina's book, "My AwesomeAF Boundary Book" or subscribe to "Love Notes Daily": https://passionsquared.net/shop/

Listen to the "People Passion Purpose" podcast: https://passionsquared.net/podcast/

Book titles listed in this episode: "Facing Codependence" by Pia Mellody, "The Language of Letting Go" & "Codependent No More" by Melody Beattie, "The Gifts Of Imperfection" by Brené Brown.

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This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

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Read the transcript, or click here to learn more about Phorest Salon Software.

[219] In her recently published book "How To Make Your Salon Work, So You Don't Have To," salon owner, coach, and author Kelly Shaw (@kellyshawme) shares the journey she underwent to get her salon to a space where everyone — her team, her clients and herself — felt happy and appreciated.

This week's episode explores one of the many processes she relies on to create an emotionally secure environment for her team to thrive in: the Team Esteem Ladder. More specifically, we talk about the four specific steps it involves, the role of a leader, hyacinths and the importance of clear communication.

Links:

Learn more about Kelly's coaching services: https://www.kellyshaw.me

Shop her book, "How To Make Your Salon Work, So You Don't Have To": https://www.kellyshaw.me/shop

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This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

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Read the transcript, or click here to learn more about Phorest Salon Software.

[218] As an entrepreneur, you have beliefs about the things you don't always have precise answers for. For example, whether the launch of a new product line or an online store will succeed or if your customers will react positively when you go from one way of operating to another. However, if you're not paying attention to your staff, customers, or even your market as a whole — if you're not ready to change said beliefs when things aren't working the way they should, you risk undermining the growth and prosperity of your salon business.

Pivoting isn't an easy feat, but the more you do it, the more comfortable you become with innovating and navigating uncertainty, all the while developing your staff into a seasoned team.

Featuring Haus of Heir leaders Ramiro Corrales (@ramirocorrales) and Cameron Kepford (@cameronkepford), this week's episode explores their deep desire to create long-term value. More specifically, we talk about their experience with embracing change, their strategies to mitigate risk, and address how you don't always need a crisis to pivot (not to say you shouldn't take advantage of one).

Links:

Learn more about Haus of Heir (@hausofheir): https://hausofheir.com

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to learn more about Phorest Salon Software.

[217] Following up on our recent conversation with Advanced Healing Artist for L'ANZA and Salon Centric influencer Christopher Aaron, we turn our eyes to the UK, where, in a long-overdue change, the National Occupational Standards (NOS) for Hairdressing have now been updated to include mandatory training in cutting and styling of afro and textured hair.

Featuring haircare specialist and co-founder of Cognito Hair in London, this week's episode explores Shareefa Jennings' journey in the salon industry, her thoughts on the announcement of the new standards, as well as what she deems necessary for growth both as a hairdresser and salon owner, inclusiveness and exceptional client care.

Links:

Learn more about Cognito Hair: https://cognitohair.co.uk/about-us/

Learn more about the British Beauty Council and/or become a member: https://britishbeautycouncil.com

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to learn more about Phorest Salon Software.

[216] Being a business owner can be an all-consuming reality. Along with the mental load of your daily to-do lists, you have to keep the big picture in the back of your mind. And while following your intuition is important (no one knows more about your business than you do), actively monitoring your salon's data will help you drive better informed decisions. Ready to turn insights into action?

To discuss Phorest's work on revamping its suite of salon reports, this week's episode features one of our own: Sean O'Sullivan, Associate Product Manager. You can also listen to Sean's take on setting and managing staff targets.

Links:

Watch this episode on YouTube: https://youtu.be/JNRXmVXxp2g

Take the Online Health Score assessment for free: https://bit.ly/2X3pB2t

Watch the "Master Your Booking Process" Australian webinar: https://bit.ly/3rVZGVs

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This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to learn more about Phorest Salon Software.

[215] We often talk about creating and fostering welcoming salon spaces for all clients, but are we truly walking the talk if some clients have to travel outside of their neighbourhood to get even just a simple cut and style?

Featuring Christopher Aaron (@christopheraaronstudio on Instagram), Advanced Healing Artist for L'ANZA and Salon Centric influencer, this week's episode explores the relationship between hair and identity, the barriers to catering for all types of hair, and discusses fostering inclusion both from an individual and industry-wide perspective.

Offering an inclusive experience in your salon doesn't necessarily mean completely changing your setup or services. However, it at least means outgrowing our comfort zone as hairstylists, and to that, there are plenty of benefits.

Links:

Learn more about Christopher Aaron: https://www.christopheraaronstyling.com/christopher-aaron/

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to learn more about Phorest Salon Software.

[214] Leading with innovation and bringing teams together to drive business success, Phorest Salon Software is used by 100,000+ salon and spa professionals worldwide.

Founded as a technology company, today, it represents a dedication to being the partner that helps salon owners achieve their dreams. In 2021, Phorest empowers salons, spas, and aesthetic businesses to manage, market, and grow their business through innovation in technology, personal growth, mentoring and support.

And this week on the show, USA Key Salon Success Manager Siobhan McCaffrey joins us to discuss how the Success Manager role in Phorest is different to one of a Support role, and how it is there every step of the way to help salons strategically grow over time.

Links:

Watch this episode on YouTube: https://www.youtube.com/watch?v=LGAlsIHhEEs

Take the 30Days2Grow challenge, Thrive Edition for free, at your own pace: https://bit.ly/36hNdBO

Take the Online Health Score assessment for free: https://bit.ly/3xoS5kh

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to learn more about Phorest Salon Software.

[213] Are you on the fence about taking on the 30Days2Grow salon challenge, Thrive Edition? In this week's episode, hear from Alena Brown, the proud owner of both the St.Albert and Windermere Eye Candy Lash Extensions salons (@eye_candy_lash_extensions_yeg), as we explore the idea of embracing new opportunities as they come, the impacts of the challenge on her business, and more!

It's not too late to join! You can take the Thrive Edition of the challenge at your own pace. Every day for 30 days, we'll deliver easy daily tasks that will help you to supercharge your marketing, boost your team's performance, improve your salon's digital presence and put your self-care at the centre of your success.

Links:

Take the 30Days2Grow challenge at your own pace: http://www.phorest.com/30days2grow

Learn more about Alena Brown & Eye Candy Las Extensions: https://www.eyecandylashextensions.com/our-story

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to learn more about Phorest Salon Software.

[212] Still working your way through this year's edition of the 30Days2Grow challenge? The Thrive Edition officially kicked off on June 1st, but registration remains open at www.phorest.com/30days2grow. Bringing together all aspects of running a salon business, the free 30-day challenge is now in its fifth year and has built momentum from a small campaign to a much anticipated global digital challenge for thousands of salons taking part every year.

In this week's episode, we once again dig out key insights from the archives — past Phorest FM conversations — and present them in a way that helps you work on, review or prepare for the second half of the challenge.

Links:

Access the Post-Lockdown Revenue Calculator: https://www.phorest.com/salon-calculator/

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to learn more about Phorest Salon Software.

[211] How are you getting on with this year's edition of the 30Days2Grow challenge? The Thrive Edition officially kicked off on June 1st, but registration remains open at www.phorest.com/30days2grow. Bringing together all aspects of running a salon business, the free 30-day challenge is now in its fifth year and has built momentum from a small campaign to a much anticipated global digital challenge for thousands of salons taking part every year.

In this week's episode, we dig out key insights from the archives — past Phorest FM conversations — and present them in a way that helps you work on, review or prepare for the first half of the challenge.

Links:

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to learn more about Phorest Salon Software.

[210] Building on the success of last year’s 30Days2Grow QuaranTEAM Edition which saw thousands of salons globally take part in daily tasks, this year’s challenge has been reimagined for the new era as the Thrive Edition! With a distinct lack of Covid-related tasks or pandemic talk, the theme is centred around positivity, wellness and brings together all aspects of running a salon business in a free 30-day challenge.

On the show with us this week to discuss the ins and outs of the challenge is no other than Shauna O'Halloran, Head of Brand & Global Content at Phorest, who you might remember from Episode 137.

30Days2Grow is now in its fourth year and has built momentum from a small campaign to a much anticipated global digital challenge for thousands of salons taking part every year. The Thrive Edition will officially be kicking off on Tuesday, June 1st, with registration now open and free to all at www.phorest.com/30days2grow.

Links:

Watch this episode on YouTube: https://youtu.be/Bcc5J8QiuXg

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to learn more about Phorest Salon Software.

[209] Just weeks after announcing the major appointment of former Davines CEO Paolo Braguzzi to its board of directors, Phorest has proudly revealed that the beauty powerhouse Janna Ronert, CEO and Founder of IMAGE Skincare, is also joining the board, bringing further expertise and kudos to the brand.

Speaking of her newest undertaking, sitting on the board at Phorest, she shares her intention of putting her industry expertise to good use to help salon owners thrive and discusses the need for the industry to embrace technology.

Links:

Follow Janna on Instagram: https://www.instagram.com/jannaronert/

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

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[208] Communication can make or break a salon's customer experience. Yet, words often fail even the best of us. For the hair & beauty industry, making people feel good about themselves can come quite naturally. Selling products and additional treatments, not so much. Why?

Praised by Tabatha Coffey and described by Global President l'Oréal Professional Products Nathalie Boos as "a great way to help 'Amazon proof' the salon business," the multi-dimensional experience and magic mirror that is Piiq Digital all started with a salon client wondering why he couldn't buy his regular product from his regular stylist. The goal? To create a way for salon professionals to showcase their superpowers and hit their KPIs without having to sell. But also, to create a way for a salon's customers to feel more seen, heard, understood than ever before.

Featuring Richard Kavanagh, co-founder of Piiq Digital, 5x Australian Session Stylist of the year, and Redken Global Artist, this week's episode explores the "why" by examining the communication gaps within the salon client experience. Also up for discussion, of course, how augmented reality and artificial intelligence can help plug those gaps and the impacts of the Amazon Salon on the industry.

Links:

Follow Richard Kavanagh on Instagram: https://www.instagram.com/richardkavanagh/

Piiq Digital creates advanced visual tools that improve the communication between hair professionals and their clients. Learn more: https://www.piiqdigital.com/

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[207] After 17 years as CEO of the Davines Group, fearless pioneer and compassionate leader Paolo Braguzzi brings his expertise and leadership to Phorest's Board of Directors.

This week on the show, we celebrate Paolo's recent appointment by sharing his devotion to the hair and beauty industry. Join us in welcoming him to Phorest as we discuss the importance of sharing knowledge, building a strong brand and reflect on significant industry challenges such as the recruitment crisis and the reduced frequency of visits salons have been and still are currently experiencing.

Links:

Read more about Paolo Braguzzi's appointment: https://bit.ly/3vPenuf

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[206] With more than 20 years of industry experience, knowledge and professional beauty expertise, Alain Audet — former executive director of the Allied Beauty Association (ABA Canada) & director of salon development for L'Oréal Canada Professional Products Division — joins Phorest as the newly appointed General Manager for Canada. In his new position with Phorest, Audet will support the company's organic growth within the market and develop it with a more Canadian focus.

In this week’s episode, we first take some time to discuss overcoming self-doubt and using transferable knowledge and creativity to overcome challenges. Then, we discuss Alain’s deep appreciation for the professional salon industry, his thoughts on what its biggest challenges are as well as his hopes for the future. Join us in welcoming Alain to Phorest, and let us know what you appreciate most about being a part of the industry!

Links:

Read the news on Salon Magazine: shorturl.at/bekEH

Follow Alain on Instagram: https://www.instagram.com/alainaudet

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[205] With social distancing and capacity restrictions still in place, cutting down on no-shows has never been more important. Online Deposits allow salons to take an upfront deposit from clients when they make their online booking, guaranteeing a better commitment from clients.

This week, Head of Phorest Pay Europe Niamh Greaney joins the show to discuss how Online Deposits can help your salon and simple steps to set them up in Phorest.

Links:

Watch this episode on YouTube: https://youtu.be/t2wG_Yyr7LI

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[204] When running a salon, gaining new clients, saving money and generating more revenue tend to be top priorities. But as the world faces a global climate change crisis, clients want to contribute their dollars to businesses making a change and giving back to the earth — not contribute to 877 pounds of waste being created every single minute*.

Just in time for Earth Day on April 22nd, this week's episode features co-founder of The Salon Movement (@salonmovement), James Alba, who also runs the B Hive (@bhiveorganic), a one of a kind salon focused on sustainable beauty for the industry and the environment. Certified Gold with Green America, Platinum with the Green Business Bureau and Winner of the International Eco Salon Contest, it has grown an international reputation for its leadership in organic beauty. Get insights into the grassroots movement of sustainability-conscious Davines stylists and salon owners, the benefits of going green and what sustainable practices you can integrate into your salon's business model as of today. See how you can grow your business while being an industry leader and making a difference.

Statistic source: Green Circle Salons.

Links:

Become a Green Circle Salons member: https://greencirclesalons.com/

Join the Salon Movement: http://thesalonmovement.com

Learn more about the Beauty Business Reset: https://beautybizreset.com

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[203] What does the power of a haircut mean to you?⁣ For many, going to a salon is a wonderful experience. Unfortunately, though, it is still a scary and challenging experience for quite a few others. While the professional beauty industry has always been considered a safer space for people within the LGBTQ2S＋ communities, we still have a long way to go with education, acceptance and understanding.

And because learning through community, asking questions and sharing experiences is so powerful, The Dresscode Project (@thedresscodeproject) has become the number one resource to turn to within the industry.

Working to eradicate homophobia, transphobia and discrimination according to race, sex and gender in salons worldwide, Kristin Rankin has made it a huge part of their career ⁣to teach business owners and hairstylists how to create a space that feels safe and welcoming to everyone. In this episode, we discuss the birth of their initiative — The Dresscode Project — explore the ins and out of creating safer spaces for all clients and chat with salon owner & educator Lauren Wilde on the importance, meaning and day-to-day of running a gender-affirming salon space.

Links:

Learn more or become a part of The Dresscode Project Salon Alliance: https://www.dresscodeproject.com

Reach out to Kristin Rankin (they/them) @kristinrankinhair or on www.foxandjanesalon.com

Reach out to Lauren Wilde (she/her) @wildehairday, @frizz.and.fantasy or on www.roseandonyx.com

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[202] Today, Eufora International and Phorest Salon Software announced an official partnership, aligning their core values around education, growth, and caring for the planet, bringing salons the ultimate experience in integrated technology and product offering. The collaboration will see the teams work together to provide top quality resources and tools to help salons grow all aspects of their business, from marketing skills to retail sales, e-commerce and more.

In that spirit, this week's episode features Jill Higginbotham, owner and founder of J Michael's Spa & Salon in Louisville, Kentucky (@jmichaelsspasalon) and Eufora International Business Educator (@euforainternational). Passionate about leadership and education, she helps stylists and salon owners realize the importance of their profession, their creativity, and their business. In this conversation she aims to do precisely that, as she discusses management fundamentals and pressure points, the six key drivers of salon success, the "Rule of 3," delegation and staff development.

Links:

Get more information on Eufora International's educational offering: https://eufora.net/pages/education

Follow Jill on Instagram: https://www.instagram.com/jill_higginbotham_style

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[201] The COVID-19 global pandemic has accelerated the need for all businesses to connect, sell and communicate online. Now more than ever, businesses that capitalise on social media, digital advertising and e-commerce not only survive, but thrive. If 2020 was the year of change, perhaps 2021 can become the year of opportunity: how well has your salon adapted to consumer behaviour changes?

This week, Head of Phorest Pay Europe Niamh Greaney joins the show to talk through how salons can get a personalised report on their business' Online Health Score and identify the triggers they can pull to up their game.

Links:

Watch this episode on YouTube: https://youtu.be/qYM8gIbIoTw

Check your salon's Online Health Score: https://bit.ly/2PGxEym

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[200] Content warning: This conversation contains a segment depicting an episode of domestic violence, and mentions of death and suicide, from 3:30 to 21:30 and from 31:15 to 35:15. Listener discretion is advised.

This week's episode features Rachel Paige (@rachelpaigexo), Founder & CEO of The Beauty Lounge in Texas, Global educator for LACED, and business coach for salon owners as she tells her story of survival and how she reframed her experience into a deeper understanding of herself, her purpose, and her world.

We have done our best to hold this conversation with intention and sincerity, and we encourage you to listen to it without judgement but rather with a compassionate ear. Thank you for listening, and please take care of yourself. If you need to, don't be afraid to reach out and ask for help. You can find resources on your local governing sites.

Links:

Book your Business Strategy Session with Rachel: https://rachelpaigexo.as.me/coachingcall

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[199] Whether you're open for business or in the UK/Ireland and getting ready to reopen your salon, the first quarter of the year is always a good time to put on your spring cleaning outfit and have a closer look at your social media presence. In other words, a time to take stock of your accounts' strengths and weaknesses, make sure that you aren't missing opportunities, and are representing your brand appropriately.

Co-founders of The Creative Society (@thecreativesociety.ie) — a social media and branding agency — Kate Lynch & Eimear Morris are both passionate about empowering business owners to control their brand's online presence. Therefore, while this week's episode will discuss why it's so important to understand your salon's positioning within the social sphere, it will also cover practical tips and provide information on tools you can use to assess your current performance and improve your strategy.

Doing a social media self-audit is like doing a big house-cleaning project. It'll take some work, but by the time you're done, you'll be happier and get better results.

Links:

Get more information on The Creative Society's workshops: https://thecreativesociety.ie/events/

Get 4 free Social Media Weekly Planners (1 per week) to help reopen your salon: https://bit.ly/38MqUWf

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[198] Opening a second salon or spa involves more than meets the eye, and many salon owners, unfortunately, get too excited too quickly. Is your salon truly ready to expand? And if it is, what business model best fits you?

Owner of a multi-award-winning salon, business mentor, author, and podcaster, Katie Godfrey (KG Professional, The Life of KG) has conducted various talks and mentoring sessions at colleges and events about her story and is passionate about motivating others in building their careers. One topic she’s very passionate about is franchising, a common business model in various industries, however not as well known within the hair and beauty industry.

To better understand how it can be a successful strategy for salon growth, this episode explores the structures and knowledge you need to franchise successfully, the pros and cons of this alternative business model, and what you can do to ensure standards are met across the different franchises.

Links:

Learn more about KG Professional: https://kgprofessional.com

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[197] With many people now working from home, there has been an accelerated need for all businesses to connect, sell and communicate online. This year onward, having a paid social media advertising strategy to work along the organic one will be a must for salons to attract clients & generate substantial ROI.

Founder of Boost My Customers, a UK-based company with a vision to help clinic owners get the freedom they want and make an impact in their local community, Richard Gibbons has worked with 50+ clinics, including some on the verge of closing — which he's helped turn around and become fully booked in just 45 days!

In this episode, we discuss how to scale profitably with no capital, ways to know if your social media advertising campaign will succeed before spending a penny on ads, how to craft the perfect online advertising offer and, of course, also share some success stories from owners who would have worked with Richard in the past!

Links:

Follow Richard Gibbons on Instagram: https://www.instagram.com/boostmycustomers

Learn more about Boost My Customers: www.boostmycustomers.com

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[196] Working in a super-engaged, high-performance environment can be one of the most rewarding goals for all salon teams today. Salon managers want to keep staff motivated, engaged and focused on their performance metrics. In turn, their team members want to be challenged, empowered and inspired to achieve their potential. Yet, one of this year's biggest challenges will be motivating staff and teams on furlough, part furlough, disengaged, bored, scared or struggling with their own mental health.

The staff feedback process just got so much easier. Your team can now check on their key performance metrics, such as revenue and transactions for services, product retail and client booking numbers in their PhorestGo app — at any time, anywhere. Spend your time coaching and empowering your team instead of reading through long reports and big data tables.

On this week's episode, we're joined by Phorest Product Lead Cillian Moloney to discuss the latest Staff Performance feature release. Are you ready to get your team to peak performance?

Links:

Watch this episode on YouTube & get more visual insights into the Staff Performance feature: https://youtu.be/mGBvST_4MVU

Learn more about the feature: https://bit.ly/3uA8Hoi

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[195] When running a business, the need to drive both performance and business often comes with thinking that dangling a carrot or motivating somebody to do something is the way we're going to get there fastest. Yet when you look at human psychology, and you understand what makes people feel both interested and capable of doing something different, it requires that they work hand-in-hand with someone that's going to help them.

Founder of Talent Match, a recruitment and team building agency specialising in the beauty industry workforce, Stefanie Fox is a generational leadership expert whose work is rooted in research. She believes that speaking directly to the beauty industry's workforce is the only way to move forward and build teams that thrive. Therefore, she regularly surveys today's talent to understand what they want and then acts as the liaison between salon owners and salon talent to discuss and navigate hard conversations.

In this episode, we look at the differences between leadership & motivation, dive into Stefanie's recent research on staff's wants and needs, and discuss what responsibilities a great leader has in today's industry & workforce changing landscape.

Links:

Follow Stefanie Fox on Instagram: https://www.instagram.com/stef_fox_jaxn

Learn more about Talent Match: https://talentmatch.biz

US/CA "Charging Your Worth" On-Demand Webinar: https://bit.ly/3aN21de

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[194] Beauty professionals and beauty careers are highly impactful industries. Yet, what's not talked about is that beauty service careers are often seen as frivolous — and not taken seriously. They've been underrepresented in professional advancement and career tools.

April and Nikki Dominguez, respectively CEO & President of Handsome, share the same vision and values: to provide resources and tools to an industry and community of people who've been overlooked. As such, in this episode, we discuss community and networking, the industry's current need for connection, what all people with successful careers have in common, and of course, Handsome — a platform supporting barber & beauty professionals in charting a course for themselves, challenging norms, and reclaiming a term of authority.

Links:

Follow Handsome on Instagram: https://www.instagram.com/handsome_app

US/CA "Charging Your Worth" Webinar Registration: https://bit.ly/3aN21de

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[193] For many of us, 2021 will be a year of rebirth — a year in which we find new ways to connect and take care of both ourselves and our communities after grief and loss left several of our wellbeing spheres in distress. The hard thing about wellness is that we must find what works for us and our journey.

Whether that's making our routine more like self-care, getting better sleep, prioritising our happiness, eating cleaner, or learning how to wind down, we need to accept that we might not always get it right (at least not at first).

Davines Global colour ambassador, director of the HAIRDOTCOM Art Team, and Chancellor of The Fellowship for British Hairdressing, Ashleigh Hodges, is sought after the world over. In this episode, we dive into how she's dealt with wellness throughout her life and career, discuss how it can look different for each of us, the implicit weight of the word "should," and question whether salons do enough to support staff wellbeing.

Links:

Follow Ashleigh Hodges on Instagram: https://www.instagram.com/ashleigh_hodges_hair/

Learn more about UpLift! powered by Phorest: https://bit.ly/2YxEDuv

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Learning how to grow and develop your salon business shouldn't feel like a chore but a process that blends into your day-to-day. That's why Phorest FM, co-hosted by Zoé Bélisle-Springer & Killian Vigna, aims to answer all of your most pressing business, marketing, and growth questions by sharing insightful and inspiring conversations with salon business leaders and experts. Tune in for the fifth season of the show, which launches on Monday, February 1st. We're ready to make 2021 a year of choice, passion, readiness, and determination. Are you?

[192] Season 4 is officially a wrap with 1587 minutes of inspiring stories and conversations you can now catch up on! A massive thanks to all of the wonderful guests worldwide, giving their take on topics that can help the industry shine and grow, but also to every one of you who's tune in this year. In this very last episode of the season, we give you the top ten most downloaded episodes of the year!

Support Closing Days:

USA: December 25th and January 1st

IRE/UK: December 25th, 26th, and January 1st

Links:

Get your ticket for UpLift! our Virtual Event on January 25th, 2021: https://linktr.ee/phorest_uplift

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[191] This week on Phorest FM, Killian and Zoe welcome back to the show Phorest Salon Software CEO Ronan Perceval and CTO John Doran for the annual "year in review" episode. Expect discussions around resilience, feature releases, and more importantly, things to look forward to in the coming year.

Links:

Get your ticket for the UpLift! Virtual Event on January 25th, 2021: https://linktr.ee/phorest_uplift

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This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

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[190] James Davis, Sara Cheeny, Hellen Ward, Gavin Hoare, Jen Baudier, James Alba, and Stefanie Fox Jackson know that sharing is caring and that there's nothing easy about building, owning, and growing a salon. Invited to feature in Phorest's most recent educational series on Facebook, they each shared some of their key strategies, tools, and tactics going into December.

Featuring highlights from the Beat 2020 conversations hosted over the past month, this week's episode aims to provide you with the inspiration and motivation to max out the last of this year's opportunities and start 2021 with a new mindset.

Links:

Watch the Beat 2020 UK/IE episodes in full: https://bit.ly/3ovpLYx

Watch the Beat 2020 US/CA episodes in full: https://bit.ly/3lXRiAi

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[189] COVID-19 has created a considerable shift in consumer behaviour, forcing salons and spas around the world to adapt quickly. Whether you're facing a temporary closure or not, there are various ways video consultations can help you stay connected with clients and generate revenue. This week's episode features recent podcast recaps and an interview segment with Aisling Scolard, Product Owner at Phorest, discussing the latest Video Consultations integration and how some salons have embraced the new virtual reality so far.

Links:

Beat 2020 Educational Series (UK/IE): https://bit.ly/38YuiOX

Beat 2020 Educational Series (US/CA): https://bit.ly/2UGX2Dx

Watch the US "This vs. That: A Leadership Conversation" on-demand: https://bit.ly/2JDLw9K

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[188] Pre-COVID-19, it was estimated that seventy-five percent of businesses had less than a month of money in the bank. Wild and scary, right?

What if your business served you, not the other way around? What if you knew exactly what you could spend and when? Or had the power to guarantee profitability?

Following the principles of Mike Michalowicz's Profit First system, Jen Baudier (@jenbaudier), Phorest US Brand Ambassador, Owner of Bella Style Salon, and PIP University Professor, was able to transform her business and help peers do the same through the Rich Life CEO graduate program. Get insights into the required methods to achieve such results and take your shot at long-term growth and sustainability.

Links:

Learn more about Bella Style Salon: https://www.mybellastyle.com

Learn more about PIP University: https://pip-university.com

Get Mike Michalowicz's Profit First free resources: https://profitfirstbook.com

Beat 2020 Educational Series (UK/IE): https://bit.ly/38YuiOX

Beat 2020 Educational Series (US/CA): https://bit.ly/2UGX2Dx

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[187] It's safe to say we've come a long way since the first synthesised dye in 1863: products have evolved a great deal, and so have application techniques. Currently, you could probably list over 50 colour trends travelling back and forth across the globe, with some going viral overnight.

For a first-time colour client, it's easy to think that anything is possible — after all, social media does make us feel like the sky is the limit in terms of creative colour. However, not everything is always possible, and most definitely not in one appointment. If you truly care for the result, you never just get a colour. You commit to one. That means agreeing to consultations, multiple appointments, home care, maintenance, being patient, and of course, being conscious it will require a certain budget.

Featuring Kristina Russell (@colourkristina), salon owner, multiple award-winning hair colour specialist, educator, and podcaster herself, this week's episode explores what her bespoke colour journeys look like for both her and her clients.

Links:

Learn more about the education offered by Kristina Russell: https://kristinarussell.com.au/

Listen to the Colour Kristina Talks podcast: https://apple.co/35QP9Sg

Beat 2020 Educational Series (UK/IE): https://bit.ly/38YuiOX

Beat 2020 Educational Series (US/CA): https://bit.ly/2UGX2Dx

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[186] Assessing staff performance is often a threatening process for both managers and employees. However, when you put in place clear KPIs, agree on a plan of action, and put your staff in control of their performance, you provide an opportunity to discuss progress and make aligning employee and company goals easier.

The problem with statistics isn't the data itself; it's how you interpret it. Looking at figures alone to get an unbiased picture of an employee's performance might feel logical, but in the end, it will give you the wrong overview or assessment. Numbers without context are just that: numbers.

Featuring Hellen Ward (@hellenwardltd), co-founder and managing director of Richard Ward Hair & Metrospa (@richardwardhair), this week's episode dives into her approach to KPI management, interpreting data, assessing staff performance, and so much more.

Links:

Learn more about Hellen & her coaching/consultancy services: https://www.hellenward.com

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This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

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[185] When we talk about benchmarking, we talk about identifying opportunities for improvement within a business. On paper, that's simple enough... but what does that look like within the hair & beauty industry?

Featuring Data-Driven Salon Experience speakers Joshua Howard (VishCo-Founder & CEO) and Britni Volkman (Phorest Salon Success Manager), this week's episode dives right into the topic. Bringing to light industry experience and insights throughout, we discuss benchmarking's purpose and importance, talk about salon business metrics, solutions to major industry pain points, and so much more.

As platinum sponsors of the month-long look at metrics proposed by Salon Today's Data-Driven Salon Experience, Phorest is proud to say that all sessions are now available to watch on-demand (at no cost) — click here to register!

Links:

Watch Joshua Howard's DDSE session: https://bit.ly/2HXBJug

Watch Britni Volkman's DDSE session: https://bit.ly/3kUdD1X

Access our secondary lockdown resources: https://bit.ly/385UiaE

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[184] In a post-COVID world, less waiting time for clients inside the salon is essential. This week's episode features recent podcast recaps in addition to an interview with Rob Hewitt, Head of Product Marketing & Retention at Phorest. In said interview, he’ll be discussing Phorest’s latest US feature, Phorest Chat. Bringing the human touch to your clients will never have been easier with one-to-one text conversations with your clients from your dedicated salon SMS number.

Links:

Watch the US “Lifestyle Recruiting” webinar on-demand: https://bit.ly/2GcUWHO

Watch the UK/IE “Back On Track” webinar on-demand: https://bit.ly/34EdHNB

Watch the AUS “Booking Policy” webinar on-demand: https://bit.ly/34DXZCb

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[183] This episode is dedicated to the hard-working, busy salon professionals. The ones who commit each day of their professional lives to make their clients look and feel amazing. It aims to celebrate excellence in service, how much salons care for their clients, and how hard they work to gain an excellent reputation.

Featuring feel-good stories, reflections, and tips from Phorest Client Experience Award recipients in both the UK and the US, we hope to make you smile, perhaps even pick up the phone and check-in on some of those wonderful clients of yours who always seem to make your day shine brighter.

More specifically, you’ll first hear from Robbie Ellis, Sales Director at the Beauty Temple Group, Sophie Hare, Owner of HARE, and Beauty — both in the UK. Following suit, you’ll hear from Cynthia Perry, Owner of Cynergy Color Bar, Marcia Mehrali, Owner of Beneath The Surface Spa and Heather Spath, Owner of Mod Hair Color Salon & Beauty Store — all three in the US.

Links:

Watch the UK/IE “Back On Track” webinar on-demand: https://bit.ly/3e5oBiJ

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

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[182] If you don't already meet someone like a salon coach or a mentor to discuss your career or business setbacks or to plan for the future, then you should. Having a few people in your corner is one of the most invaluable things. However, finding a mentor doesn't happen overnight, and for it to be a successful arrangement, you'll need to show up and put the relationship before the mentorship.

Featuring salon owner, educator and celebrity stylist Georgia Bell (@georgiabellhair, @societybygeorgiabell), this week's episode discusses the right and wrong ways to approach people who inspire you, why mentors look for commitment, investing in yourself & paying it forward, as well as Georgia's education programs.

Links:

Learn more about Georgia, her salon and education: www.societygeorgiabell.co.uk

Register for the Data Driven Salon Experience: https://www.datadrivensalon.com/experience

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

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[181] When you think of great leadership, the words that come to mind might be accountability, confidence, passion, empathy, transparency, self-awareness and integrity. Rarely do we think about humility first. Yet, leading with humility can have profound and positive impacts on one's inner circle and peers.

Featuring Karan Burke, Director of Ebano Ballinteer, Myskincare.ie, and Co-Founder of The Beauty Managers, this week's episode discusses facing adversity with leadership, drive & a positive outlook, finding stillness through change, building security for yourself & others, and much more.

Links:

Register for the Data Driven Salon Experience: https://www.datadrivensalon.com/experience

Register for the "Back On Track" Live Webinar: https://bit.ly/36Ig2IH

Learn more about The Beauty Managers: https://thebeautymanagers.com/

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

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[180] September: less episodes, lots of planning! We're headed into the last quarter of the year and preparing the 13 remaining episodes to Season 4. This week on the show, we talk about online reputation with Salon Business Advisor Sinéad Norman, discuss our recent episode on community, announce a few upcoming blogs, webinars and everything else in between.

Links:

[Blog] The Importance Of Reviews & Getting To The Top Of Google With The Phorest Online Reputation Manager: https://bit.ly/3jltypm

[Webinar] Lifestyle Recruiting, Building A Salon Team That Helps You Scale: https://bit.ly/3n71Vmb

[Online Event] Data Driven Salon Experience Free Registration, from Sept.28 to Oct.30: https://www.datadrivensalon.com/experience

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[179] Suppose life longevity can be rooted in our level of connection to others. Would it be such a great leap to think that career longevity might have its roots in connection too? What if the story we made ourselves about successful people and success too often failed us; made us doubt our worth, skills, knowledge, experiences? What if support from like-minded people and professionals was at times all we needed to keep going?

Featuring Alison Alhamed, Vice President of Social Media & Community at R+Co, this week's episode takes a look into the meaning of "community," and discusses how brand-engineered ones can positively impact businesses, careers and lives altogether.

Links:

Learn more about R+Co: https://www.randco.com

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

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[178] This ‘new normal’ definitely hasn’t come without its challenges, but the good news is Phorest is here to help. Catch up on everything that's happened in August! This week's episode features recent blog and podcast recaps in addition to an interview with Product Manager Aisling Scolard on Phorest Salon Software's new and improved Email Editor.

Links:

[Blog] Digital Consultation Forms, A Step Closer To Your Safe & Paperless Salon: https://bit.ly/2ED7qYa

[Blog] Taking Control Of Your Colour Business With Vish: https://bit.ly/3gF2NtD

[Blog] Life Beyond COVID-19, Your Have 3 Types Of Salon Customers: https://bit.ly/34VCOMz

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[177] This week's conversation is more like a story, a trip down memory lane, as the title suggests. On the show, we welcome Sarah Doyle, owner of Templeogue Beauty Clinic (@templeoguebeauty) in Dublin — one of Phorest Salon Software's first clients, going back 17 years ago. We discuss her journey with Phorest, what it was like back in the days, the features she's adopted over time, and how from listening to clients, she's gained insights into what they look for in a salon; what's important to them. Links: Visit Templeogue Beauty Clinic's website: https://templeoguebeautyclinic.ie/index.html Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1 This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Leave a Rating & Review: http://bit.ly/phorestfm Read the transcript, or click here to learn more about Phorest Salon Software.

[176] Reaching the $1+ million in revenue mark in business doesn't mean everything is smooth sailing or running at its peak performance; growing pains are still very much part of the process. And while they can be challenging in the moment, overcoming them can create competitive advantage opportunities.

A little over a year ago, NYC-based salon D Anthony (@d_anthonyhair) underwent a culture reset led by entrepreneur, salon owner and master stylist Derek Anthony (@derek__anthony_), for which the central theme was modernization.

Featuring the man himself, this week's episode discusses what rethinking the D Anthony brand and its operations both required, as well as how communication and mobile technology usage — among other things — were vital pieces to the salon's next stage of business growth.

Links:

Visit the DAnthony salon website: http://danthony.com/

Schedule a complimentary call on Culture Curators: https://www.myculturecurators.com/bookings/

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

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[175] When the coronavirus pandemic hit earlier this year, James Davis went back to digging deep, working 16-hour days, and thinking outside the box to figure out what he could do to keep his various business operations alive and lead positively through change and uncertainty.

Enabling his salon, Clay, to financially evolve while supporting the team with a new work platform as they returned, his 'thinking outside the box' mindset also led to a village togetherness featured in national newspapers and magazines. Inspired by the "Pay It Forward" mentality and determined to give back to the very people who had contributed to his entrepreneurial success over the years, James Davis pulled together volunteers from all fields and launched Oxshott Delivery.

In this episode, hear Phorest's CEO Ronan Perceval and entrepreneur James Davis discuss recent projects, what changes both lockdown and reopening have brought to his salon, and how leading positively through change positioned him and his local businesses as community linchpins.

Links:

Visit Clay Salon's website: https://clayhairsalon.com

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

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[174] Life beyond COVID-19 is having salon owners around the world think differently about their business. From cleanliness procedures to staff rosters, booking appointments and selling retail, various processes are undergoing considerable changes. Featuring salon owner Greg Clarke (Collage Hair Group, Hairbrush.ie) and Operations Director John Hickey (The Green Room), this week's episode takes a look at what reopening has been like for Irish salons after weeks of lockdown.

Links:

Click here to subscribe to the weekly Phorest FM email newsletter

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[173] Catch up on everything that's happened in July! This week's episode features recent blog and podcast recaps in addition to an interview with Product Designer Mikey Cannon on one of Phorest Salon Software's many features keeping your salon staff and clients safe: pre-send consultation forms.

Links:

[Blog] How To Maintain A Post-Lockdown, Top-Quality Salon Experience: https://bit.ly/304c0GU

[Blog] US Beauty Booking Habits Post-Lockdown: https://bit.ly/2CMO42h

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[172] How many business owners do you know today that can proudly say their employees spend, on average, ten years within the organisation? Probably not many.

Welcome to House of Colour (@houseofcolour): the biggest award-winning salon group in Ireland, with six salons, one academy, and impressive staff retention statistics.

Featuring David Campbell, owner of House of Colour group and current President of the Irish Hairdressers Federation, this week's episode discusses apprenticeships' value. David is also an international educator, platform artist, business advisor, stage presenter, a two-time IHF Icon award winner, and an IHF Lifetime achievement award recipient.

Links:

Visit House of Colour's website: https://www.houseofcolour.ie/

Access the Back In Business, With Phorest information page at www.phorest.com/c19

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

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[171] The industry is likely never to go back to the way it operated before COVID-19. As salons and spas progressively reopen, they are also shaping a new normal.

Before the pandemic, people conceived of beauty experiences in four main ways: convenience, skills, pampering and an indulgent experience, and finally, a sense of connection and community, visiting the same beautician every single time and being able to talk about personal and beauty-related issues. Will that remain true for years to come? That's what companies like Foresight Factory are in the business of predicting.

Featuring CEO and co-owner of Foresight Factory, Meabh Quoirin, this week's episode discusses consumer trends and insights that are changing the hair & beauty industry's foreseeable future.

Links:

Visit Foresight Factory's website: https://www.foresightfactory.co

Access the Back In Business, With Phorest information page at www.phorest.com/c19

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

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[170] #30Days2Grow is a unique business growth challenge designed to help salons build both team spirit and revenue. This year's challenge launched on April 20th — about a month into lockdown for many countries around the world — making it a quaranTEAM edition focused on helping salon owners and their teams plan their reopening strategy and put their brand at the forefront of their clients' minds.

Featuring salon owner Stacie Collier of MANE Salon Basingstoke Ltd (@mane.salon.basingstoke), this week's episode revisits her first weeks of lockdown and discusses her thoughts on the challenge.

Links:

Visit MANE Salon Basingstoke Ltd's website: http://manesalonbasingstoke.co.uk

Access the Back In Business, With Phorest information page at www.phorest.com/c19

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

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[169] Catch up on everything that's happened in June! Featuring recent blog and podcast recaps as well as interviews with Phorest Salon Software CEO Ronan Perceval, Education Trainer Rachel McAdam and Product Designer Richard Cullen, this week's episode is all about supporting your reopening strategy.

Links:

[Blog] The 3 Marketing Emails You’ll Need for A Successful Salon Reopening: https://bit.ly/2YIuMmP

[Blog] Salons Reopening: Survey Reveals That Main Concern Is Safety Of Staff: https://bit.ly/2BaRxH3

Access the Back In Business, With Phorest information page at www.phorest.com/c19

Click here to download the Back In Business playbook

Click here to subscribe to the weekly Phorest FM email newsletter

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

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[168] For the past few months, salons around the world closed their doors to help manage and contain the COVID-19 pandemic. We are now starting to see hair, beauty, barber and spa businesses in various countries getting back in business as restrictions are lifted across Europe and the US.

Featuring salon owners Amber Pope (Salon 27 in Arizona, USA) and Amanda Baer (Something You Salon & Spa in Illinois, USA), this week's episode sheds light on what getting back in business after weeks of lockdown really looks like.

Links:

Save your spot on Gloria Murray's UK/IE Salon Finance Recovery Plan webinar: https://bit.ly/3hO5WJv

Access the Back In Business, With Phorest information and downloadable resources at www.phorest.com/c19

Click here to subscribe to the weekly Phorest FM email newsletter

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

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[167] Living beneath your means, paying off debt, defining long-term financial goals and saving money: just a few of the steps needed to achieve financial freedom. As author Robert Kiyosaki said in his influential book Rich Dad, Poor Dad: "Intelligence solves problems and produces money. Money without financial intelligence is money soon gone."

Featuring Michaella Blissett Williams, the visionary behind [salon]718 @salon718, this week's conversation explores some of her personal stories, financial literacy in the hair and beauty industry, the practice of setting goals and much more.

Links:

Visit salon[718]'s website: salon718.com/

Access the Back In Business, With Phorest information page at www.phorest.com/c19

Click here to subscribe to the weekly Phorest FM email newsletter

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

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Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!

[166] As the world turns to digital solutions to counter the impacts of COVID-19 lockdowns, people are coming to realise that posting ad hoc content no longer produces enough results and that there needs to be a proper understanding, intention and purpose behind their online activity.

Featuring professional beauty blogger & teacher Sinéad Kavanagh (@thebeauttruth), this week's conversation explores social media strategy and the importance of both authenticity and consistency.

Links:

Reach out to Sinéad on Facebook or by email: thebeautifultruthie@gmail.com

Access the Back In Business, With Phorest information page at www.phorest.com/c19

Click here to watch all the 'Reopening Strong' webinar replay on-demand

Click here to subscribe to the weekly Phorest FM email newsletter

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

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[165] Catch up on everything that's happened in May! This week's episode features an interview with Phorest Product Manager Aisling Scolard on salon reopening tools, blog recaps as well as snippets from previous interviews with Neil Ducoff (CEO & Founder of Strategies), Tom Chapman (award-winning UK-based barber & international educator) and Zane Hagy (PR and marketing professional).

Links:

Access the Back In Business, With Phorest information page at www.phorest.com/c19

Click here to watch all of Phorest Salon Software's webinar replays on-demand

Click here to subscribe to the weekly Phorest FM email newsletter

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

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[164] In times of uncertainty, our natural inclination is often to look for answers and validation in others to make sure we're doing things right. What we tend to forget, though, is that someone else's decision about their business might not be the right one for us (no matter how good the idea or action is). When it comes to your brand, your business, do what feels right for you. Learn from the past and others, only to then pave your very own way.

Featuring PR and marketing professional Zane Hagy, this week's conversation explores crisis communication, the concept of resilience and the power that lies in being a black sheep.

Links:

Visit Z11 Communications: https://bit.ly/3bDNpv7

Click to read 'Be a Black Sheep' (written by Zane Hagy)

Click to read 'Communicating in Times of Crisis' (written by Zane Hagy)

Take the Big Fat Global Hair & Beauty Quiz at your pace and on your own time

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

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[163] After losing a friend to suicide, award-winning UK-based barber & international educator Tom Chapman (@tomchapman_hair) decided to do something about the biggest killer of young men in the UK*. Through the Lions Barber Collective charity, he raises mental illness awareness and aims to prevent suicide by creating training that enables barbers to recognise, talk and listen out for symptoms of depression.

This week's conversation allows for an insight into Tom's journey and current projects, how his charity saw the light of day, and the importance of educating the next generation of barbers.

In 2018, there were 6,507 suicides registered in the UK, an age-standardised rate of 11.2 deaths per 100,000 population. Globally, someone dies by suicide every 40 seconds

Links:

Watch The £1.7 Million Haircut documentary: https://bit.ly/2YSv2zX

Download the BarberTalk app on Android (https://bit.ly/2SStsug) or on the App Store (https://apple.co/2LlEgN3)

Register for the 30Days2Grow salon challenge, quaranTEAM edition

Watch all of Phorest Salon Software's webinar replays on-demand: https://bit.ly/3bkSpFe

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

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[162] With so many unknowns, building a monthly financial plan can be overwhelming. And like anything overwhelming to us, the best way to reduce stress is to break the task down into bite-size pieces.

In this episode, Neil Ducoff, CEO and founder of business training and coaching company Strategies discusses the current crisis' financial stressors & shares free tools to both set accurate reopening prices for salon services and map out a healthy cash flow recovery plan.

Links:

Find out more about the 13-Week Cash Flow Recovery Tool and access the registration page

Get a free coaching call with Strategies

Register for the 30Days2Grow salon challenge, quaranTEAM edition

Click here to watch all of Phorest Salon Software's webinar replays on-demand

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to learn more about Phorest Salon Software.

[161] Did the coronavirus-induced chaos make you miss an episode? Catch up on everything that's happened in April with Killian and Zoe's round-up.

This week's episode features an interview with Phorest Salon Software's Head of Product Patrick Monaghan, blog recaps, training and webinars you can put on your to-do list for upskilling as well as snippets from previous interviews with Joe Bolger (Managing Director at ESA Consultants), committee members of IHF & the Hair & Beauty Charity, and Dawn Bradley (podcaster, educator & hairstylist). Click here to subscribe to the weekly Phorest FM email newsletter!

Links:

Register for the 30Days2Grow salon challenge, quaranTEAM edition

Click here to watch all of Phorest Salon Software's webinar replays on-demand

Book a free 15-30 minute consultation on The Salon Mentorship Hub

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Leave a Rating & Review: http://bit.ly/phorestfm

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[160] "If you are a hairstylist, sleep now — because when this is all over you better have your doors open 24/7 for the amount of un-groomed, boxed hair dyed, home cut bangs you're going to have to fix." NO — that's a hard no. If you're too busy to take care of yourself, how do you expect to deliver the quality standards in customer service that you hold yourself accountable to?

Collectively, we're currently navigating financial instability, trauma, grief, fear of losing loved ones, etc. Individually, we all have different thresholds to dealing with every situation from that list. In the hair and beauty industry specifically, knowing what to do now to best prepare for the return to trading is stressing more than one. The day salons and spas reopen will come, and with that, work stress will follow — it's fine, it's inevitable. However, if you don't set healthy boundaries for yourself now, in the long run, you run the risk of burning out.

In this episode, podcaster, educator and hairstylist Dawn Bradley (@dawnbradleyhair) opens up about her scary tango with burnout, discusses scarcity mindset, how to set healthy boundaries and ultimately, how to avoid running yourself to the ground once lockdowns get lifted and there's an influx in demand.

Links:

Listen to the Anxious Creative Podcast

Download Dawn Bradley's Client Attraction Playbook

Access the Hair Painting Outside the Lines program

Register for the 30Days2Grow salon challenge, quaranTEAM edition

Click here to watch all of Phorest Salon Software's webinar replays on-demand

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to learn more about Phorest Salon Software.

[159] There’s a lot to be said about having a strong community and support system. In both business and in life, you need trusted people to rely on when things get tough. And along with friends and family, there are professionals and organisations who can help.

Featuring Danielle Kennedy (President, IHF), Lisa Eccles (Vice-President, IHF) and Samantha Grocutt (President, Hair and Beauty Charity), this week’s episode takes a look at the support to the industry the Irish Hairdressers Federation & the Hair and Beauty Charity are providing during this time of crisis.

Links:

Follow the IFH on Instagram and sign the industry petition to develop an inclusive Economic Recovery Package that supports domestic SMEs

Follow the Hair and Beauty Charity on Instagram and donate to the COVID-19 Relief Fund

Access the Phorest Coronavirus Best Practice resource page

Click here to watch all of Phorest Salon Software's webinar replays on-demand

Book a free 15-30 minute consultation on The Salon Mentorship Hub

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to learn more about Phorest Salon Software.

[158] Something to keep in mind about the COVID-19 crisis is that salons and spas are going to be really busy when it all ends. The biggest concern right now, however, is the sheer uncertainty of how long this is going to last. If your salon has been forced to close, what are you doing now to ensure you come out the other end of it all standing strong? Will your salon be ready to handle a busier period than what November and December usually look like?

Featuring founder and CEO of Phorest Salon Software, Ronan Perceval, this week's conversation explores ways you can cut costs immediately, successful avenues for generating revenue while you're closed and why you need to start planning for your business re-opening.

Links:

Access the HelpJuice Salon Closure Checklist

Access the Phorest Coronavirus Best Practice resource page

Click here to watch all of Phorest Salon Software's webinar replays on-demand

Book a free 15-30 minute consultation on The Salon Mentorship Hub

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

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Read the transcript, or click here to learn more about Phorest Salon Software.

[157] In Ireland & the UK, salons and spas have been forced to close as a result of government measures to overcome the spread of the novel coronavirus. In contrast, this is only being seeing in some states in the USA. While both situations (opened or closed) are significantly different, the pressure on business owners and their staff remains — only in different ways.

Featuring Joe Bolger, Managing Director at ESA Consultants, this week's conversation explores employment law tips that can help salons through the current crisis, regardless of their current state of operations.

Disclaimer: ESA Consultants is an Irish-based company, offering employment law advice and expertise. However, this week's guest, Joe Bolger, has both studied his Degrees in the USA, UK & Ireland and worked in the industry in several countries including the USA, Germany, UK and Ireland. While this episode will inevitably have some share of focus on Irish employment law, it also covers some universal sub-topics, such as reasonable accommodations during these times, non-compete agreements, etc.

Links:

Access the HelpJuice Salon Closure Checklist

Access the Phorest Coronavirus Best Practice resource page

Click here to watch all of our webinar replays on-demand

Book a free 15-30 minute consultation on The Salon Mentorship Hub

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to learn more about Phorest Salon Software.

[156] With every new decade comes new challenges, and to discuss some of the beauty industry’s — gig economy, inclusivity, diversity, etc. — was the initial idea for this episode. However, adding another layer to the existing industry-related challenges is now the current coronavirus (COVID-19) worldwide crisis.

Businesses who thrive during uncertain times and economic downturns often have strong brands. But what does it take, really, to future-proof your brand in this industry? Is the way of the future all about listening to the consumer's voice? Featuring retail maven, brand creator & CEO of the British Beauty Council Millie Kendall MBE, this week’s episode explores three essential aspects of strong brand building, and how to best prepare for some of the challenges the industry is currently facing.

Disclaimer: As new governmental measures to flatten the COVID-19 curve get announced daily, more and more country leaders have required all non-essential businesses — including salons & spas — to close. With the pace at which the crisis is evolving, we will be working on reducing the elapsed time between recording and publishing of upcoming episodes. However, please bear in mind that this conversation was recorded about 1.5 weeks ago, at a time where salons and spas around the world were only starting to see cancellations creeping into their diaries. We thank you for your understanding.

Links:

The British Beauty Council, a non-profit, inclusive organisation that aims to support a successful, innovative, and inclusive British beauty industry. Click here to learn more and get involved.

Access the HelpJuice Salon Closure Checklist

Access the Phorest Coronavirus Best Practice resource page

Click here to watch all of our webinar replays on-demand

Register for Nina Tulio's free "Facts vs Fear" webinar, March 25 (1:00 pm EST)

Book a free 15-30 minute consultation on The Salon Mentorship Hub

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to learn more about Phorest Salon Software.

[155] Success, a lot like values, is defined differently by every one of us. Have you ever stopped to think about what it meant to you? Is it overcoming a hurdle, spending enough time with your family or winning awards? How do you define success, and when will you know you'll have got it?

To help us explore the topic, we asked Dom Lehane (@domlehane), host of the 'How To Cut It' podcast to join us on the show this week. A fourth-generation hairdresser himself and the original founder of HairClubLive.com, his experience in the hairdressing and barbering industry combined to the hundreds of conversations he's led and featured on his podcast made him the perfect candidate for quite the interesting discussion.

Links:

Click here to listen & subscribe to the 'How To Cut It' podcast, hosted by Dom Lehane

Register for Caroline McEnery's free "Salon HR Advice For Managing COVID-19" webinar, March 23 (10:00 am GMT)

Register for Angela Anderson's free "Gain New Clients From Social Media" webinar, March 23 (12:00 pm EST)

Click here to secure your Super Early Bird Salon Owners Summit 2021 tickets

Book a free 15-30 minute consultation on The Salon Mentorship Hub

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to learn more about Phorest Salon Software.

[154] If teaching is a skill, then teaching can be taught. Featuring Redken Artist and teacher training specialist Chris Moody (@chrismoodyhair), this week's conversation explores the world of adult education in the hair and beauty industry. More specifically, we'll be discussing learning styles, the difference between teaching and facilitating, what it takes to become an educator and how to truly make an impact on students.

Links:

Click here to register for Chris Camp, here for the UK 1-day Teaching Teachers course and here for the L'Oreal Access training

Register for Caroline McEnery's free "Salon HR Advice For Managing COVID-19" webinar, March 23 (10:00 am GMT)

Click here to secure your Super Early Bird Salon Owners Summit 2021 tickets

Book a free 15-30 minute consultation on The Salon Mentorship Hub

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to learn more about Phorest Salon Software.

[153] Mental health disorders are among the leading causes of ill-health and disability worldwide; and sometimes, the people with the biggest smiles are the ones struggling the most. You never really know what people are going through.

Following the recent UK and Irish movement to ban toxic publications in salon and spas, this episode takes a look at what bringing more kindness and positivity into these spaces means to various owners. Interviews feature Anita Donoghue, Director of Hair Cafe Salon (Ireland), Amelia Herbert, Manager of Watkins Wright (UK) and Andi Kelly, Owner of Andi Kelly Hair Studio (UK). #KindSalons

Links:

Register for Caroline McEnery's free "Salon HR Advice For Managing COVID-19" webinar, March 23 (10:00 am GMT)

Click here to secure your Super Early Bird Salon Owners Summit 2021 tickets

Book a free 15-30 minute consultation on The Salon Mentorship Hub

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to learn more about Phorest Salon Software.

[152] Did you miss an episode this month? Catch up on everything that's happened in February with Killian and Zoe's round-up. On the agenda: product and blog updates, upcoming webinars and events you can join as well as snippets from previous interviews with Selina Tomasich (CEO of Hair Aid), Michaella Blissett Williams (CEO of Salon718 salons), Marcus Allen (Global VP of the Refinery) and Josh Hafetz (President of Art of Business).

Click here to subscribe to the weekly Phorest FM email newsletter!

Links:

Register for Caroline McEnery's free "Salon HR Advice For Managing COVID-19" webinar, March 23 (10:00 am GMT)

Licensed to Create 2020 shows: Nashville, Bellevue & Washington D.C. Fashion Focus tickets

Pro Beauty London, March 29-30: tickets & registration

Click here to secure your Super Early Bird Salon Owners Summit 2021 tickets

Book a free 15-30 minute consultation on The Salon Mentorship Hub

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to learn more about Phorest Salon Software.

[151] If you're a salon or spa owner who finds it hard to keep staff engaged and motivated in their work, you're not alone. A recent survey Phorest has run within the hair and beauty industry found that of all the HR and training aspects of running a salon, a whopping 25% agree to say that retaining and motivating staff is their most difficult challenge. The good news is, it doesn't have to be that way.

Featuring the President of Art of Business (@art_of_business) Josh Hafetz, this week's conversation explores the science behind getting your team 'in the zone', how habit plays a role in locking in both motivation and long-term results, and what you can do to foster these habits.

Links:

Learn more about Art of Business (and the AoB Atlantic City event on April 5-6, 2020)

Salon Owners Summit 2020, flagship event in Dublin

Book a free 15-30 minute consultation on The Salon Mentorship Hub

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to learn more about Phorest Salon Software.

[150] Often described as "thinking outside the box", creative thinking is what drives innovation and progress. Seeing situations from a different perspective can have a substantial impact on problem-solving, communication, leadership, sales, marketing, and many other aspects of running a business. For many, though, thinking in new, unconventional ways when facing adversity doesn't come naturally.

Featuring Global VP of The Refinery Marcus Allen, this week's conversation explores the value of creative thinking in business as well as the link between leadership, self-awareness, vulnerability and salon management.

Send your video challenge to Marcus Allen at the following email address: marcus.allen@mac.com!

Links:

Salon Owners Summit 2020, flagship event in Dublin

Licensed to Create 2020 shows: Nashville, Bellevue & Washington D.C. Fashion Focus tickets

Book a free 15-30 minute consultation on The Salon Mentorship Hub

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to learn more about Phorest Salon Software.

[149] Since its inception in 2010, Australian-based Hair Aid works globally with volunteer hairdressers to provide free haircutting training for people living in extreme poverty. The organisation has been doing this work in the Philippines, Indonesia, Cambodia, and expanding its operations in Thailand and Vietnam last year, changing in total over 5000 lives.

Part of the organisation's fundraising activities is the annual Hair Aid Global Cut-A-Thon event (@globalcutathon), held this coming Sunday, March 29, 2020, and which encourages salons, stylists and training organisations to come together and cut hair for donations. To discuss both Hair Aid and the upcoming fundraiser, this week's episode features CEO of Hair Aid (@hairaidinc) Selina Tomasich and CEO of Salon718 salons (@salon718) Michaella Blisset Williams.

Links:

Click here to register for the Hair Aid 2020 Global Cut-A-Thon

Read more about the Salon718 salons, Brooklyn's upscale & urban retreat hair salons

Salon Owners Summit (Website)

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to learn more about Phorest Salon Software.

[148] Did you miss an episode this month? Catch up on everything that's happened in January with Killian and Zoe's round-up. On the agenda: product and blog updates, upcoming webinars and events you can join, Phorest Academy's official global launch as well as snippets from previous interviews with entrepreneur/star of 'The Apprentice' Pamela Laird, salon industry educator Jamie Dana, President of the Fellowship for British Hairdressing Ken Picton, as well as the Buddha Beauty Company co-owners Llewellyn and Sam Thomas-Wood.

Follow Phorest Salon Software on Instagram (handles):

@phorestsalonsoftware, @phorest.au, @phorest.ukie, @phorest.northamerica and @phorestgermany

Links:

Tightening self-employment legislation may impact hair and beauty industry (NHBF)

Thinking Differently: Your 2020 Blueprint For Salon Growth

Licensed to Create 2020 shows: Nashville, Bellevue & Washington D.C. Fashion Focus tickets This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[147] With the right formula, retail is a scalable and profitable way to add revenue to your business without needing to hire more employees. Featuring The Buddha Beauty Company co-owners Llewelyn and Sam Thomas-Wood, this week's episode takes a look into what it's like — the wins and the challenges — to own a salon while also getting into the business of salon retail ecommerce, developing products and white labelling.

The Buddha Beauty Company has the roots of its philosophy in the simple idea of “feeling good” and was born after more than a decade of voyaging the globe. Since its conception, the Company has developed an elegant range of skincare products and home fragrances that are natural and authentic, effectual and delectably appealing. Learn more about the Buddha Beauty Company, and click here for wholesale enquiries.

Links:

Salon Owners Summit 2020, flagship event in Dublin

Get your copy of the free "Salon Retail Success Playbook"

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to learn more about Phorest Salon Software.

[146] Phorest’s Salon Owner's Summit 2020 is Europe's largest and most prestigious milestone on that very adventure for salon owners who share one common purpose - to lead and evolve an industry that makes everyone feel and look like the superstars they were born to be. The aim of the summit is simple: to host an event with education, networking and festivities that brings salon owners and managers together with the greatest minds in the world in business, customer service, marketing and management.

Featuring entrepreneur/star of 'The Apprentice' Pamela Laird, salon industry educator Jamie Dana and Ken Picton, President of the Fellowship for British Hairdressing, this week's episode discusses lessons learned through life and career experiences, overcoming imposter syndrome, settings goals for a new year and developing strong relationships within your community.

Links:

Salon Owners Summit: Creating a 2020 vision for your salon

Pamela Laird: beauty expert, brand owner and entrepreneur

Jamie Dana: get your free 'Ultimate New Year Guidebook' and plan out your 2020 year

Ken Picton: the Fellowship for British Hairdressing

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to learn more about Phorest Salon Software.

[145] The year 2019, done & dusted! We're talking over 30 hours of building a community through educational and inspiring stories and conversations, with guests from all around the world giving their take on topics that can help the industry shine and grow. In this very last episode of Phorest FM's third season, we give you the top ten most downloaded episodes of the year!

Support Closing Days:

USA: 25th December and 1st January

IRE/GER/UK/AUS: 25th, 26th December and 1st January

Finland: 24th, 25th, 26th December the 1st & 6th of January

Links:

Book a free 15-30 minute consultation on The Salon Mentorship Hub

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[144] The Phorest Blog: your trusted resources for all the latest salon marketing & management tips, trends & best practices. In this episode, Killian and Zoe discuss the top 10 most popular Phorest Blog articles published in 2019, based on how much traffic each post got over time. Cheers to another great year ahead!

Support Closing Days:

USA: 25th December and 1st January

IRE/GER/UK/AUS: 25th, 26th December and 1st January

Finland: 24th, 25th, 26th December the 1st & 6th of January

Links:

The Most Popular Phorest Blog Articles Of 2019

Book a free 15-30 minute consultation on The Salon Mentorship Hub

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[143] Another year essentially done and dusted! In this episode, Killian and Zoe welcome back to the show Phorest Salon Software CEO, Ronan Perceval, and General Manager USA & Global Head of Sales, Barry Quinn, to discuss the past 12 months, what new features were released and more importantly, what’s in store for the company and product in 2020.

Links:

Request a callback for tickets to the Salon Owners Summit 2020, the Flagship event in Dublin, Ireland

Book a free 15-30 minute consultation on The Salon Mentorship Hub

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[142] We rarely stop to think about where traditions and professions come from. Be that as it may, history can help us discover how some human experiences aren't always so foreign to those lived centuries ago.

In history, the hairdresser is an artistic and self-made character. Featuring Dr Seán Williams, lecturer in German and European Cultural History at the University of Sheffield, this week's conversation connects the past and its legacy to the present, and celebrates hairdressing and its cultural history from the 18th century onwards.

Links:

Get in touch with Dr Seán Williams on Twitter!

New Generation Thinker interview with Dr Seán Williams

Read some of the research "E.T.A. Hoffmann and the Hairdresser around 1800"

Watch the YouTube video "The Hairdresser in History: Around 1800"

Request a callback for tickets to the Salon Owners Summit 2020, the Flagship event in Dublin, Ireland

Book a free 15-30 minute consultation on The Salon Mentorship Hub

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[141] Did you miss an episode this month? Catch up on everything that's happened in November with Killian and Zoe's round-up. On the agenda: the usual product and blog updates, upcoming webinars and events you can join, Phorest Academy's latest available courses as well as snippets from previous interviews with Olivia Smalley and Ronit Enos.

Links:

Sign up & receive the Phorest Content Round-Up 2019

Request a callback for tickets to the Salon Owners Summit 2020, the Flagship event in Dublin, Ireland

Book a free 15-30 minute consultation on The Salon Mentorship Hub

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[140] Money is great, right? Making lots of money is even better, right? But let's ask ourselves why. Why do we want more money? Like it or not, money brings shame and confusion. It's intimidating, and we make up stories about money that aren't true.

What's your money story? Maybe you grew up with too little? Too much? Perhaps you were taught that it was wrong to want more? To ignore the money because it just caused too many problems? We bring all those stories into adult life and our businesses. Numbers and finances can be overwhelming and can paralyse you if you let them. But you don't have to.

Featuring Ronit Enos, salon and spa business coach and the creator of SalonCadence.com, this week’s conversation is all about changing your money story.

Links:

Get in touch with Ronit through her website, Facebook page or Instagram profile!

Request a callback for tickets to the Salon Owners Summit 2020, the Flagship event in Dublin, Ireland

Book a free 15-30 minute consultation on The Salon Mentorship Hub

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[139] After a first successful stop in Chicago earlier in the year, the Salon Owners Summit Roadshow has made its second stop in Philadelphia, home to Phorest Salon Software's USA office.

Straight from The Lucy in the City of Brotherly Love, this week's episode gives you a taste of what it was like to be at the Salon Owners Summit Roadshow on the day. On the agenda: discussions with your co-hosts Killian and Zoe, vox pops, snippets from the speakers' talks and an interview with Cosmoprof Artistic Team Member, keynote speaker and social savvy stylist Olivia Smalley (@omgartistry on Instagram)!

Links:

Salon Owners Summit Roadshow, Philadelphia

Visit Olivia Smalley's website to access the OMGArtistry podcast, blogs, videos & more!

Book a free 15 to 30-minute consultation on The Salon Mentorship Hub

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[138] Did you miss an episode this month? Catch up on everything that's happened in October with Killian and Zoe's round-up. On the agenda: product updates, the latest on the Phorest Blog, upcoming webinars and events you can join, Phorest Academy's latest available courses as well as snippets from previous interviews with Andrew Best, Joshua Howard, Angela Anderson and Shauna O'Halloran.

Links:

Salon Business Management: Working On The Right Things

Save your spot on the "Visual Content X Brand Identity" webinar (November 11th, 2019)

Save your spot on the "Marketing To Millennials" webinar (November 18th, 2019)

Request a callback for tickets to the Salon Owners Summit 2020, the Flagship event in Dublin, Ireland

Book a free 15-30 minute consultation on The Salon Mentorship Hub

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[137] As kids, we're told to shoot for the moon. That should we miss, we'd land among the stars. This episode is exactly about that: finding out what it takes to elevate your profile as a salon owner, stylist, makeup artist, business owner and be among the industry's stars.

Featuring Content & Marketing Manager Shauna O’Halloran of Phorest Salon Software, this week’s conversation explores ways to engage your salon, yourself and/or your team in PR activities.

Links:

Sign up and join us on October 24th, 2019 for the Salon Paperless Pledge

Get your tickets for the Salon Owners Summit Roadshow (October 21st, 2019)

Request a callback for tickets to the Salon Owners Summit 2020, the Flagship event in Dublin, Ireland

Book a free 15-30 minute consultation on The Salon Mentorship Hub

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[136] You've captured the perfect angle, the background is clean, and the photo is ready to go up on social media. Now it's time to write your caption... what do you say?

Featuring licensed cosmetologist & business coach Angela Anderson of Beauty Social Breakthrough (@beautysocialbreakthrough on Instagram), this week's conversation is all about connection and engagement on social media: why it's important, how to best do it, four types of captions to use for every post & how storytelling can help you build a clientele and make more money.

Links:

Sign up and join us on October 24th, 2019 for the Salon Paperless Pledge

Get your tickets for the Salon Owners Summit Roadshow (October 21st, 2019)

Request a callback for tickets to the Salon Owners Summit 2020, the Flagship event in Dublin, Ireland

Book a free 15 to 30-minute consultation with Angela Anderson on the Salon Mentorship Hub

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[135] Running a successful hair colouring salon presents many challenges, and other than the normal day-to-day struggles, there are two well-known and fundamental challenges across the industry: hair color waste and not charging for all color services and treatments.

Featuring CEO Joshua Howard and COO Andrew Best of color management system Vish (@vishsalons on Instagram), this week's conversation explores how without effective systems, salon owners are left to manage their color business with estimates and manufacturer benchmarks, and what strategies can help eliminate waste, improve relationships, and increase profits.

Links:

Behind The Chair Feature: This One Easy Change Will Save You Money

Behind The Chair Feature: 3 Ways To Stop Wasting Hair Color (And Start Making More Money)

Read more about Vish on Salon Today Magazine

Get your tickets for the Salon Owners Summit Roadshow (October 21st, 2019)

Request a callback for tickets to the Salon Owners Summit 2020, the Flagship event in Dublin, Ireland

Book a free 15-30 minute consultation on The Salon Mentorship Hub

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[134] Did you miss an episode this month? Catch up on everything that's happened in September with Killian and Zoe's round-up. On the agenda: product updates, the latest on the Phorest Blog, upcoming webinars and events you can join, Phorest Academy's latest available courses as well as snippets from previous interviews with Jay Williams and Anthony Whitaker.

Links:

Download your free copy of the Salon Retail Success Playbook

Time Management Is A Killer: How To Make It Work In The Salon

Deliver A Custom Branded Experience With The New Salon Branded Apps

Watch the "How to Help your Staff Create Visual Content that Aligns with your Brand's Identity" webinar on-demand

Save your spot on Carla Jones's Salon "Success by Numbers" webinar (October 7th, 2019)

Get your tickets for the Salon Owners Summit Roadshow (October 21st, 2019)

Request a callback for tickets to the Salon Owners Summit 2020, the Flagship event in Dublin, Ireland

Book a free 15-30 minute consultation on The Salon Mentorship Hub

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[133] Opportunity often comes knocking at your door when you least expect it. Sometimes though, it's all about creating that right opportunity instead of waiting for it to come. Today, whether salon or spa owners are hairstylists or beauticians, they're primarily business people — and business people grow by expanding their business.

Featuring Antony Whitaker, multi-award-winning stylist-turned-educator, business coach and best-selling author, this week's conversation explores the world of salon business expansion. Is it the right time? Is your culture exportable? Do you have the right systems in place? Find out why opening a second location is often the hardest thing you'll do as an owner.

Links:

Antony Whitaker: Education, business coaching and seminars

Grow My Salon Business podcast with Antony Whitaker

Get your tickets for the Salon Owners Summit Roadshow (October 21st, 2019)

Request a callback for tickets to the Salon Owners Summit 2020, the Flagship event in Dublin, Ireland

Book a free 15-30 minute consultation on The Salon Mentorship Hub

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[132] People weren't actively buying on Amazon ten years ago. We weren't streaming our movies at home, nor were we getting our groceries delivered. We're getting to a point where someone might have 1/40th of the human interaction they would have had 20,30 years ago. That creates a premium on the hair and beauty industry's craft. Robots and AI might be knocking at various industries' doors, but they'll only be replacing repetitive and monotonous jobs. According to the World Economic Forum, the ability to read, understand and adjust behaviour when facing various emotions will be one of the top ten skills businesses will be giving importance to in the coming years, especially when hiring staff.

Featuring business coach, speaker and author Jay Williams, this week's conversation picks up a concept left hanging in Phorest FM Episode 116: emotional intelligence.

Links:

Jay Williams, Speaker, Author & Coach (Website)

Jay Williams, Leave Your Mark (Get the book)

Save your spot on Amber Pope's salon retail webinar (September 16th, 2019)

Get your tickets for the Salon Owners Summit Roadshow (October 21st, 2019)

Request a callback for tickets to the Salon Owners Summit 2020, the Flagship event in Dublin, Ireland

Book a free 15-30 minute consultation on The Salon Mentorship Hub

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[131] Did you miss an episode this month? Catch up on everything that's happened in August with Killian and Zoe's round-up. On the agenda: new Phorest FM transcripts, Phorest Academy's full rollout to US-based clients, upcoming webinars and events you can join as well as snippets from previous interviews with Ashley Toliver-Williams, Tamara Shaw and Sean O'Sullivan.

Links:

Save your spot on David Barnett's three-step salon retail technique webinar (September 2nd, 2019)

Get your tickets for the Salon Owners Summit Roadshow (October 21st, 2019)

Request a callback for tickets to the Salon Owners Summit 2020, the Flagship event in Dublin, Ireland

Book a free 15-30 minute consultation on The Salon Mentorship Hub

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[130] While some are born to take on challenges and go for gold at every given opportunity, most people will do their best to perform but need guidance and defined goals. Despite this well-known fact, staff targets get a bad rap: they don't work, or they're too much effort to manage. Even from the employee's perspective, there's often a pushback. A shift in how to approach them can solve all of that. If what you're saying to your staff looks anything like this: "I need you to do this and reach these numbers by x, without any support whatsoever," it's no wonder things aren't working.

Featuring Sean O'Sullivan (Phorest Education Manager), this week's episode focuses on all things staff targets: how to set and manage them, get employee buy-in as well as encourage team collaboration.

Links:

Sign up for #SalonRetailWeek, a free 7-day challenge to help you boost your retail sales

Save your spot on David Barnett's three-step salon retail technique webinar (September 2nd, 2019)

Get your tickets for the Salon Owners Summit Roadshow (October 21st, 2019)

Request a callback for tickets to the Salon Owners Summit 2020, the Flagship event in Dublin, Ireland

Book a free 15-30 minute consultation on The Salon Mentorship Hub

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[129] If you were asked to detail the seven crucial steps in a salon or spa's customer journey, would you be able to nail all of them down? Are you solely focused on the quality of your treatments and services? Taking clients through a journey enriches their relationships with your brand while providing a safe space for you and your clients to discuss their worries and come up with tailored solutions. Optimising this can often make the difference between your salon or spa and the one across the street.

Featuring Beaute Industrie's Founding Director & Community Creator Tamara Shaw, this week's episode explores what successful customer journeys are made of, other than being a planned combination of activities, preferences and paths a client can take within your business.

Links:

Beaute Industrie, Australia's first online support community for the professional beauty industry

Listen to the Beaute Industrie Podcast (new episode weekly)

Sign up for #SalonRetailWeek, a free 7-day challenge to help you boost your retail sales

Request a callback for tickets to the Salon Owners Summit 2020, the Flagship event in Dublin, Ireland

Get your tickets for the Salon Owners Summit Roadshow (October 21st, 2019)

Book a free 15-30 minute consultation on The Salon Mentorship Hub

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[128] Earlier this year, the Salon Owners Summit Roadshow saw its official United States debut in Chicago, Illinois. Following its massive success, we are bringing the event back, only this time, in Philadelphia, Pennsylvania! To discuss the details and lineup, you'll first hear from regular contributor Sinead Carroll (PR & Events USA, Phorest Salon Software). Then joining Killian, Zoe and Sinead on the show, you'll be introduced to Ashley Toliver-Williams, salon owner, co-founder of Fuse Republic, Eufora International Business Team Chairman and speaker at the Salon Owners Summit Roadshow's second instalment. She'll discuss her topic, "Go For Broke! How to Eradicate Average, Set Your Team on FIRE, and Hit Industry-Defying Targets."

Tickets for the event are now on sale! Secure your spot and join us for a day of business, brand & personal growth on October 21st, 2019. Order your ticket before August 31st using the code "EARLYBIRD" and receive 15% OFF your ticket price!

Links:

Salon Owners Summit: The Roadshow, Philadelphia

Get your tickets for the Salon Owners Summit Roadshow (October 21st, 2019)

Check out Fuse Republic (@fuserepublic on Facebook and Instagram) and Eufora International online

Follow Fringe Salon and Color Bar on Instagram

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[127] Did you miss an episode this month? Catch up on everything that's happened in July with Killian and Zoe's round-up. On the agenda: a look into the new Salon Branded Apps with Phorest Product Manager Enda Glacken, upcoming webinars you can join and snippets from previous interviews with David Linde & Gayle Fulbright, Rachel Ringwood and Billy Rickman.

Links:

Register for the UK/IRE Financial Success Webinar with award-winning accountant Gloria Murray

Register for the US Financial Fitness Webinar with business coach Steve Gomez

Register for the AUS Stock Management & Budget Webinar with Carl Keeley (Chumba Concepts Hair Salon)

Request a callback for Salon Owners Summit 2020 tickets!

Book a free 15-30 minute consultation on The Salon Mentorship Hub

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[126] You have two salon owners. One who works 40 hrs/week in the salon, servicing clients, trying to look after the team as well as all the other internal operations. She's tired, stressed & frustrated by the slow growth and always running flat out just to stay ahead. The other salon owner works 40 hrs/week on the business, but away from the salon. She is motivated each day by the results she is seeing from driving people into the business and having happy and motivated staff.

Fundamentally, why are their results so different? And more importantly, which one of the two types of owners are you? Featuring Australia-based business coach Billy Rickman, also the franchisor of XY Skin and Body Specialists and founder of SalonGrowthCon, this week’s episode explores the future of salon ownership. Be ready for a pinch of tough love and a shift in mindset.

Links:

Download 'The Dawn of the New Age Salonpreneur' ebook (free)

Listen to the Billy Rickman Show: Success Sessions (Podcast)

Book a free 15-30 minute consultation on The Salon Mentorship Hub

Vote For Phorest FM At The Podcast Awards 2019

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[125] With the damage to our environment and the increase of plastic waste an ever growing concern, becoming more knowledgeable about the products we use, our actions and habits is key in discovering how we can make friendlier choices for both the environment as well as for ourselves.

In 2012, Professor Denise Baden from the Southampton Business School was awarded funds from the ESRC (Economic and Social Research Council) to engage with hairdressers and their clients to establish more sustainable practices. Following the success of this project, she has since been working with awarding organisations to further embed sustainability into the industry’s practices. A couple of weeks out of Conscious Hair & Beauty taking place in London at which Professor Denise Baden will be speaking, this episode explores ways to motivate eco-friendly behaviours and sustainable solutions in the salon industry.

Links:

Eco Hair and Beauty: Get your eco salon or stylist certification here!

Watch Prof. Denise Baden's TEDxSouthamptonUniversity: "What Hairdressers Can Tell Us About Sustainability"

Register for the 6-Week Salon Management Course hosted by Business Strategist Valerie Delforge

Book a free 15-30 minute consultation on The Salon Mentorship Hub

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[124] According to Gary Vaynerchuk’s definition of the word, hustling is putting every minute and all your effort into achieving the goal at hand. Every minute needs to count. But what happens when you forget to take care of yourself? When you’re so caught up in the hustling, that you ignore the signs your body sends you?

Hairstylists are often so busy they tend to put their own health aside for their clients. Back to back bookings may prevent many from eating, hydrating or even stopping to stretch. Featuring Miami-based hairstylist, owner, entrepreneur and mental health advocate Rachel Ringwood, this week's episode brings to light her struggles with the hustling, how a traumatic brain injury made her reevaluate her health and lifestyle & what she’s now doing to raise awareness to the matter.

Links:

Get in touch with Rachel Ringwood via her website, or follow her on Instagram!

Get your tickets for the Conscious Hair & Beauty Event (London, August 18, 2019)

Register for the 6-Week Salon Management Course hosted by Business Strategist Valerie Delforge

Book a free 15-30 minute consultation on The Salon Mentorship Hub

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[123] Reviews on Facebook, Google and Yelp! can be your salon’s best friend or worst nightmare. Featuring guests Gayle Fulbright and David Linde from Headlines the Salon, this week's episode highlights their experiences with online reputation management while also outlining tips for attracting new clients and getting existing fans to leave more reviews.

Based out of Encinitas, California, Headlines The Salon was founded in 1986. David and Gayle are strong believers in two things, specifically: education & extraordinary experiences at every visit. Headlines The Salon has been ranked as one of the top 200 salons in America for 12 years.

Links:

Headlines, The Salon (Website)

Save your spot on the Online Reputation Management webinar (July 8, 2019 @ 10am US Eastern Time or 3pm UK/IRE Time)

Get your tickets for the Conscious Hair & Beauty Event (London, August 18, 2019)

Register for the 6-Week Salon Management Course hosted by Business Strategist Valerie Delforge

Book a free 15-30 minute consultation on The Salon Mentorship Hub

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[122] Did you miss an episode this month? Catch up on everything that's happened in June with Killian and Zoe's round-up. On the agenda: Phorest Salon Software's product updates, highlights from recent online booking survey findings and snippets from previous interviews with Amanda Olusanya, Paul Kiersey, Will Hulihan, James Mulcahy & Denise Gill.

Links:

Your Customers Tell Us Exactly What They Want To See On A Salon or Spa Website

Get your tickets for the Conscious Hair & Beauty Event (London, August 18, 2019)

Register for the 6-Week Salon Management Course hosted by Business Strategist Valerie Delforge

Book a free 15-30 minute consultation on The Salon Mentorship Hub

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[121] When you're out of school and ready to tackle the world of employment, it can be hard to make sense of the path ahead. Eventually, things do fall into place, but it requires patience and hard work.

Featuring Phorest guests James Mulcahy (Software Engineer) and Denise Gill (Online Trainer), this week's episode is all about the post-graduation blur, navigating job interviews and defining your career path... everyone has to start somewhere!

Links:

Life after college: Transition from student to software developer (by James Mulcahy on Nothing Ventured)

Landing your first software developer job (by James Mulcahy on Nothing Ventured)

Register for the 6-Week Salon Management Course hosted by Business Strategist Valerie Delforge

Book a free 15-30 minute consultation on The Salon Mentorship Hub

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[120] For many, opening a salon is a thrilling, yet scary experience. After a while though, once the wheels are in motion, habits start forming. After a couple years, the salon runs things a certain way, and the thought of changing that up by switching salon software, for instance, is likely to trigger some fear.

Fear for creating a short period of instability; that it won’t work out the way you imagined it would. Fear that you’ll lose data or that your staff won’t get it. Fear of leaving a comfort zone.

Our brains consider what is known to be far safer. The only way past this is to some research, plan things as best as you can and make educated decisions. Featuring Paul Kiersey (Phorest Onboarding Team Lead) and Will Hulihan (Phorest Brand Ambassador), this week’s episode focuses on insider tips for a seamless transition from one salon software company to another.

Links:

Switching Software, Salon Today Article

Phorest Studios, Salons Discuss Switching Software

Register for the 6-Week Salon Management Course hosted by Business Strategist Valerie Delforge

Book a free 15-30 minute consultation on The Salon Mentorship Hub

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[119] Top performers: you can always count on them to get things done and exceed expectations. Unfortunately, they also tend to be the first to walk out the door. For salons and spas, the idea of losing them is terrifying.

However, there's a lot to be said about developing individual greatness. A lot of, no pun intended, great things to say. Sports, for instance, provide several key lessons on the matter. In episode 119, Aveda educator and salon owner Amanda Olusanya (Allen Ray Salon) discusses her research findings and ideas on the topic.

Links:

Amanda Olusanya: Don't Build Teams, Build Individuals

Click to download both the 80% and 20% Ad Copy

Register for the 6-Week Salon Management Course hosted by Business Strategist Valerie Delforge

Book a free 15-30 minute consultation on The Salon Mentorship Hub

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[118] Did you miss an episode this month? Catch up on everything that's happened in May with Killian and Zoe's round-up. On the agenda: Phorest Salon Software's new and free 6-week Salon Management Course in collaboration with Business Strategist Valerie Delforge, highlights from popular articles published on the Phorest Blog and snippets from previous interviews with Charlotte Bradshaw & Leslie Healy, Jay Williams and Emma Simmons.

Links:

3 Tips That Will Make Your Salon Employee Bios Stand Out

The Beast Of Beauty: Diversifying Your Salon Service Offerings

Eat This Not That: Satisfied vs Loyal

Register for the 6-Week Salon Management Course hosted by Business Strategist Valerie Delforge

Book a free 15-30 minute consultation on The Salon Mentorship Hub

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[117] This week on the show, Killian and Zoe discuss the power of teamwork with Emma Simmons, owner of multi-award winning Salon 54 in Thirsk, North Yorkshire, UK. Taking part in the #30Days2Grow salon challenge both in 2018 and 2019, Emma was amazed by this year's increased results. This episode looks into the team's accomplishments, figures, success factors and key takeaways.

30Days2Grow is a fun and unique challenge designed to help salons build team spirit and grow revenue. Every day for 30 days, starting on April 1st, participants were provided with impactful, yet easy-to-execute challenges that helped them put their brand at the forefront of their clients' minds.

Links:

Salon 54, Website

Register today and take the #30Days2Grow Salon Challenge in your own time

Register for the 6-Week Salon Management Course hosted by Business Strategist Valerie Delforge

Book a free 15-30 minute consultation on The Salon Mentorship Hub

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[116] When we frame an idea, a problem, or an opportunity, we are choosing our perspective. Look at a "glass as half-empty," and we start conserving and protecting. Seeing the same glass as "half-full" and opportunity and growth emerge. Our thinking shifts simply by how we choose to look at or "frame" something. Jay Williams's latest video series "Eat This, Not That… A Leader's List Of Ingredients To Create Better Communication" is essentially a guide to reframing our perspective on various concepts and situations.

Discussing a topic from his series, this week's episode focuses on satisfaction and loyalty: what makes both concepts different, why it matters and most importantly, what makes loyalty more valuable in the long run.

Links:

Jay Williams, Speaker, Author & Coach (Website)

Jay Williams, Leave Your Mark

Eat This Not That: Expectations vs Agreements

Eat This Not That: Courtesy vs Curiosity

Book a free 15-30 minute consultation on The Salon Mentorship Hub

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[115] Networking has long been recognised for its many benefits in the business world. It has the power to help you build awareness of your products or services, learn about people you might never have known otherwise and/or meet potential future employers or employees. Knowing more people is usually an advantage: it's easier to share information and when your network comes together, the power of influence of said group is redoubtable.

To discuss the power of networking in the hair and beauty industry specifically, this week's episode features two women with years of experience in the trade: Salonetwork founders Charlotte Bradshaw, who has worked in the industry for the past ten years and Leslie Healy, who hails from a twelve year background in the corporate world.

Links:

Salonetwork: a free social networking platform that connects professionals from the hair and beauty world with creative and likeminded people

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[114] Did you miss an episode this month? Catch up on everything that's happened in April with Killian and Zoe's round-up. On the agenda: Phorest's latest product update, highlights from popular articles published on the Phorest Blog and snippets from previous interviews with Katie Lowndes, Kati Whitledge and Steve Gomez.

Links:

What To Consider Before Setting Software Staff Access Levels

Eat This Not That: Expectations vs Agreements

Eat This Not That: Courtesy vs Curiosity

Jay Williams, Leave Your Mark

Book a free 15-30 minute consultation on The Salon Mentorship Hub

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[113] Known as one of the most prestigious and talked about events in the hair & beauty industry for bringing salon owners and their teams together with the greatest minds in the world in business, customer service, marketing and management, the Salon Owners Summit recently left its home in Dublin for a first Roadshow stop in the United States.

Straight from the Dalcy at Aba in downtown Chicago, this week's episode gives you a taste of what it was like to be there on the day. On the agenda: discussions with your co-hosts Killian and Zoe, an interview with salon owner and speaker Stefanie Jackson, vox pops and a few more surprises!

Links:

Salon Owners Summit: The Roadshow

Book a free 15 to 30-minute consultation on The Salon Mentorship Hub

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[112] Steve Gomez is recognised as one of the top business systems experts in the beauty and wellness industry. With over 24 years of business coaching experience combined with a background in marketing, communication and operations, he has personally supported hundreds of salons and spa businesses throughout his career. On episode 107 of the Phorest FM podcast, he discussed how to put emotions aside to coach based on data-backed decisions. Today, he's back with one simple goal: to make every staff, salon owner and leader feel empowered by the meetings they attend and hold.

Links:

Steve Gomez, Salon/Spa Business Coaching, Trainings & Seminars

Interdependent Leadership To Improve Team Culture & Profits

Book a free 15 to 30-minute consultation on The Salon Mentorship Hub

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[111] Companies outside of the beauty industry are spending millions of dollars on digital sales funnel processes to capture new leads that will turn into lifelong clients. Who is doing this for the beauty industry? This week, entrepreneur, speaker, author, and podcaster Kati Whitledge joins Phorest FM's co-hosting duo to share insights on how to create salon digital sales funnels without increasing your marketing spend! They'll discuss what sales funnels involve, why they're the most effective digital marketing strategy, how to create them and will give real examples of some that you can use right away for your salon.

Kati is the Creator and CEO of the Beyond The Technique podcast, the award-winning marketing tool, Meet Your Stylist, and award-winning Be Inspired Salon, located in Madison, Wisconsin. She was recently named one of Madison’s “40 under 40” professionals and is eager to move the industry in a positive, progressive direction. Her mission is to equip salon owners and their teams with the most innovative business and marketing strategies.

Links:

Book a free 15 to 30-minute consultation on The Salon Mentorship Hub

Salon Owners Summit: The Roadshow, April 15, 2019

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[110] When it comes to hosting a salon retail demo we picture incredibly well-displayed merchandise accompanied by free wine, canapés, live music and a big budget; a very, very big budget.

Yes, retail events are a fantastic way of showcasing your salons inventory and for your team to demonstrate their expertise when it comes to products used in treatments. However, a no expenses spared approach isn't always the best way to go about rocking a successful retail demo. In fact, it could do more damage than you think. In this episode, Katie Lowndes, founder of Beauty Sale Mate and Katie’s Beauty Kitchen, will take you through the pros and cons of hosting a retail demo and more importantly, how it can be done on a shoestring budget.

Links:

Beauty Sale Mate, Training & Business Development for Clinics, Spas & Salons

Book a consultation with Katie Lowndes on The Salon Mentorship Hub

Salon Owners Summit: The Roadshow, April 15, 2019

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[109] Did you miss an episode this month? Catch up on everything that's happened in March with Killian and Zoe's round-up. On the agenda: Phorest's latest feature releases, bits from the Thrive Session workshop in Seattle, highlights from the some of the popular articles published in March and snippets from our previous interviews with salon coaches Steve Gomez and Ryan Power.

Links:

Good, Better, Best: Introducing The Predictive Rebooking SMS Feature

3 Female Bosses From The Salon Industry Discuss Leadership

Top 10 Rules For Creating An Efficient Salon Staff Rota

Steve Gomez, Business Coaching

Ryan Power, Salon Business Superstars

Join the #30Days2Grow Salon Challenge (Starts April 1st, 2019)

Book a consultation on The Salon Mentorship Hub

Salon Owners Summit: The Roadshow, April 15, 2019

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[108] Just as the world wide web celebrates its 30th birthday, we, as users, are becoming more aware of online privacy. We're also increasingly wary of the impact that social media can have on our professional lives. But the reality is, the lines between online personal and professional personas have never been so blurred, which is causing a lot of headaches in the entrepreneurial world. As a small business owner, can you use those blurred lines to your advantage?

To discuss the matter and some specific Facebook salon/spa marketing tactics, Killian and Zoe have a sit down with UK-based coach, speaker, author and co-founder of Salonology, Ryan Power.

Links:

Salonology - Coaching For Beauty Businesses

Book a consultation on The Salon Mentorship Hub

Thrive Sessions Seattle, March 24-25, 2019

Salon Owners Summit: The Roadshow, April 15, 2019

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[107] As a coach, Steve Gomez supports salon professionals to create breakthrough results when it comes to growing their sales, client base and profits. To do this, he is committed to helping the industry recognise that how you view yourself and your business more often than not dictates personal and professional results. On this episode, he joins Killian and Zoe to discuss interdependent leadership and how to put emotions aside to coach based on data-backed decisions.

Links:

Steve Gomez, Salon/Spa Business Coaching, Trainings & Seminars

Interdependent Leadership To Improve Team Culture & Profits

Book a consultation on The Salon Mentorship Hub

Thrive Sessions Seattle, March 24-25, 2019

Salon Owners Summit: The Roadshow, April 15, 2019

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[106] Did you miss an episode this month? Catch up on everything that's happened in February with Killian and Zoe's round-up. Expect an exciting announcement about Phorest's channel on YouTube, discussions around the most popular articles published recently and snippets from Phorest FM episodes 103, 104 and 105!

Links:

The Phorest Salon Success Plan (Phorest Studios, YouTube series)

Book a consultation on The Salon Mentorship Hub

Making Charity & The Act Of Giving Your Salon Business Culture

Making Tax Digital: Important Informations For Salons & Spas

Making Tax Digital For UK Salons: Helping You Prepare

Save your spot on the Making Tax Digital Salon Masterclass, March 4, 2019

Thrive Sessions Seattle, March 24-25, 2019

Salon Owners Summit: The Roadshow, April 15, 2019

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[105] Rebooking has a massive impact on salons and spas’ client loyalty. Unfortunately, not every client is always ready to pencil in a new appointment while they're at the til. More even, it can be challenging to get your staff in the habit of asking people to rebook, and well maybe you don’t have a receptionist, so you’re relying on your team when they’re busy getting ready for their next client.

Phorest's new predictive rebooking SMS feature is geared towards clients who, based on their individual history with your salon, are due to come back to the salon soon. It's pre-emptive: you're offering these clients the chance to book maybe before they've even realised they need to. And from over 400 salons trialling this feature in February 2019, a total of €2,000 worth of rebooking SMS has been sent, resulting in over €93,000 salon revenue from the appointments booked as a result of those texts. Nearly a 50:1 return there, and on average an extra 6% clients retained against salons who hadn't been using the feature. On the show to discuss these findings and more, Killian and Zoe are joined by Phorest CEO, Ronan Perceval, and Product Data Analyst, Nuala Maguire!

Links:

Introducing The Predictive Rebooking SMS Feature

25 Reasons That Will Make You Value Rebooking Clients

Making Tax Digital Salon Masterclass, March 4, 2019

Salon Owners Summit: The Roadshow, Website

Thrive Sessions Seattle, March 24-25, 2019

If you have any questions or are a Phorest Salon Software client and would like help getting this feature set up on your system, send us an email at .

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[104] Known as one of the most prestigious and talked about events in the hair & beauty industry in Europe, the Salon Owners Summit will leave its home in Dublin this coming April to embark on its first roadshow... destination: Chicago! The objective? To bring salon owners and their teams together with the greatest minds in the world in business, customer service, marketing and management.

To discuss the reasons behind the tour, the logistics and lineup, you'll hear from regular contributor Sinead Carroll (PR & Events, Phorest Salon Software). Then, joining Killian, Zoe and Sinead on the show, you will be introduced to Jay Williams, a 25 year veteran of the Salon Industry, author, educator and speaker at the Salon Owners Summit Roadshow stop in Chicago.

Links:

Salon Owners Summit: The Roadshow, Website

Thrive Sessions Seattle, March 24-25, 2019

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[103] It was the year 2008 when Facebook introduced instant messaging. Today, 60 million businesses use Facebook Messenger to connect with their clients and potential clients in a much more personable way. In fact, it is said that monthly, 8 million messages are exchanged between users and businesses on the feature. How can salons take advantage of Messenger? Why is it now another business essential?

To discuss the topic, Killian & Zoe welcome back award-winning salon owner, industry mentor, speaker and author of The Hairy Book of Email Phil Jackson! Also, stay tuned as we have a few announcements you don't want to miss towards the end of the show.

Links:

Facebook Messenger Help

3 Ways To Stay Responsive To Salon Facebook Messages

Phorest presents... Salon Spark, a 7-week group coaching programme to put the SPARK back into your business! Strickly limited to 100 salon owners who are serious about growth in 2019. Sign up here!

Topics include:

Reducing overwhelm
Your 3-month marketing plan
Social media marketing
Salon recruitment in a tough recruitment market
Setting effective targets
... and MUCH more!

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

The Hairy Book of Email: The essential guide to using email to build profits in the hair, beauty and spa industry

[102] Did you miss an episode this month? Catch up on everything that's happened in January with Killian and Zoe's round-up. Expect exciting announcements, discussions around the most popular articles of the month and snippets from Phorest FM episodes 100 & 101!

Links:

Heather Yurko: Building A Great Salon Team Of Elite Performers

Melanie Icke: ‘Getting To Know You’ Workshop, Using The DiSC Method

Steve Gomez: Interdependent Leadership To Improve Team Culture & Profits

The Salon Mentorship Hub

Digital Media Awards: Best Podcast Finalist

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[101] After last year's hugely successful live recording of a Phorest FM episode at "Inside Phorest" (a Summit attendees exclusive event hosted at Phorest Salon Software HQ), Killian and Zoe are back in front of an audience, only this time to discuss lessons learned from over 20 years of salon marketing.

On this episode, the co-hosting duo is joined by Kristian Tognini (TOGNINI's Hair Skin Body, Brisbane), David Linde (Headlines The Salon, Encinitas), and last but not least, Connor Keppel (Phorest Salon Software VP of Marketing).

Links:

TOGNINI'S Hair Skin Body, Brisbane

Headlines The Salon, Encinitas

Salon Owners Summit Website

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show! Leave a Rating & Review: http://bit.ly/phorestfm Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[100] To quote Stacey Soble of Salon Today magazine, "approximately 600 salon owners and managers kicked off the New Year with a powerful day of business education at the 2019 Phorest Salon Owners Summit at the Convention Centre in Dublin, Ireland, on January 7."

Now in its fifth year, the Salon Owners Summit has become one of the most talked about event in the hair & beauty industry - in Europe and further afield. Tune in for this week's celebratory 100th episode as Killian and Zoe put on their journalistic hats to deliver exclusive interviews and vox pops!

Links:

Jo Fairley On Building A Beautiful Business: Top Insights

Ryan Holiday On Stoïcism & Working Through Obstacles: Top Insights

Christina Kreitel On Building A 'Personal' Brand: Top Insights

Albie X Cortes On The Future Of Retail In Salons: Top Insights

David Barnett On Salon Culture & Recruitment: Top Insights

Heather Yurko: Building A Great Salon Team Of Elite Performers

Melanie Icke: 'Getting To Know You' Workshop, Using The DiSC Method

Steve Gomez: Interdependent Leadership To Improve Team Culture & Profits

Salon Owners Summit Website

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show! Leave a Rating & Review: http://bit.ly/phorestfm Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[099] The year 2018, done & dusted! What a year full of surprises and good news. It started strong with the podcast getting nominated and winning Silver in the category ‘Best Podcast’ at the 2017 Digital Media Awards! Then, Phorest FM got shortlisted another two times throughout the year, at the Sockies Irish Social Media Awards and the Podcast Awards (supported by iTunes’ Podcast Connect).

All in all, Killian & Zoe produced about 18 hours of discussions, hosted live recordings, went out for interviews, had guests from all around the world connect and really refined the show’s mission statement. Based on what you’ve listened to this year, here’s the best of 2018: Phorest FM’s ten most popular and downloaded episodes of the year!

Links:

Phorest FM, The Salon Owners Podcast: The Best Of 2018

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[097] Another year essentially done and dusted! It feels like 2018 has come and gone in the blink of an eye. What a year it's been. In this episode, Killian and Zoe welcome Phorest Salon Software CEO, Ronan Perceval, and Head of Operations, Rob Norton, to discuss what has gone on in and around the company, what new features were released and more importantly, what’s in store for the company and product in 2019.

Links:

Phorest Salon Software, Software Updates

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[098] The Phorest Blog: your trusted resources for all the latest salon marketing & management tips, trends & best practices. This week on the show, Killian and Zoe discuss the top 10 most popular Phorest Blog articles published in 2018, based on how much traffic each post got over time. Cheers to another great year ahead!

Links:

The Most Popular Phorest Blog Articles Of 2018

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[096] "At the heart of receiving feedback is a clash of two core human needs. We’re wired to enjoy learning and growing [...] but human beings also need to feel accepted, respected, and safe -- just the way we are now. And that’s why feedback is such a conundrum." - Douglas Stone and Sheila Heen, Q&A on Feedback

You might remember Louis Grenier from past Phorest FM episodes "The Art Of Effective Marketing Focus" and "Humanising Your Brand Through Marketing." Back on the show for episode 96, Louis discusses customer feedback: how to get it, use it, but more importantly, what to ask and not to ask. TL;DR, you cannot afford not asking for feedback. The more the feedback, the better the client experience.

Louis Grenier also hosts a podcast of his own, Everyone Hates Marketers, which you can check out here.

Links:

Survey questions 101: the ultimate guide with 50+ survey question examples for you

The beginner’s guide to website feedback with 10 practical use cases

Customer experience guide: trends, strategies and examples for improving your customer experience in 2019

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[095] More than 450,000 people in Ireland experience depression (1 in 10) at any one time but many hide their condition and never get help. Aware’s message is one of hope: recovery is possible. Early intervention, as well as ongoing support, are very important.

Recently, a few employees in Phorest arranged for a speaker from Irish charity AWARE to walk the company through the importance of looking after your wellbeing in work. Off the back of that, this episode features AWARE Director of Services, Bríd O' Meara, to discuss the topic of mental health and wellbeing in the workplace, but also, in life in general.

Links:

Aware.ie

F.E.S.T.I.V.A.L Acronym (Depression Information)

Aware Adult Programmes

About Aware

Aware (Support)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[094] Just because everything we know is taking a digital turn, it doesn’t mean that technology is infallible. Sometimes, outages happen. As a consumer, it’s important to know what causes these disruptions and what you can do to protect your business when a system you rely on temporarily fails.

This week on the show, Killian and Zoe sit down with John Doran, Director of Engineering at Phorest Salon Software. You'll get a better understanding of what outages are, their possible causes and what happens behind the scenes when a system goes down.

Links:

Phorest Salon Software, The leading appointment and CRM software company according to Forbes

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[093] This week's episode discusses everything that's happened on the Phorest Blog and Phorest FM over the previous 30 days. From the most popular blogs to snippets from previous Phorest FM episodes and announcements in regards to Phorest's Salon Owners Summit, you're sure to get all the marketing advice you might have missed.

Links:

Introducing Phorest’s Email Marketing Editor Complete Redesign

Failing Salons: 5 Warning Signs & Fixes For Continued Success

7 Tips To Increase Profits In Your Salon Or Spa This Winter

Salon Owners Summit (Website) Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[092] A few months ago, Phorest Salon Software's CEO, Ronan Perceval, and Director of Product, Paddy Monaghan, spent a day working in The Space salon in Dublin, co-owned Nadine Quinn and Carla McQuillan. This week on the show, Killian and Zoe welcome both Nadine and Carla to discuss salon culture.

The Space hosts regular soulful events like yoga workshops, art classes, poetry reading, movie nights and all things good for the soul. With their wealth of experience from the industry, Nadine & Carla have been leveraging their salon culture to elevate their staff and create a positive work environment. Building a strong company culture isn't an easy feat though. So the question is, should we be investing more time into developing a ‘salon culture’? What impacts can it have on a salon or spa?

Links:

The Space, Dublin (Website)

Register for the SMS Money-Back Campaign Here (Phorest Clients Only)

Contact Phorest's Grow Team at

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[091] Wouldn't it be great to wake up one morning and know exactly what your appointment book looks like 12 months in advance? Having clients fly across borders to get 90-minute facials?

On Phorest FM this week, Killian and Zoe welcome Katt Philipps, owner of Grafin Skin & Beauty, to talk about turning unmanageable appointment books into more than manageable - with little to no marketing budget.

Links:

Grafin Skin & Beauty (Website)

Technicians, owners! Get off the hamster wheel: build a velvet rope beauty business that advertises itself, build and manage an overflowing appointment book that is stress-free, and live the life you love. Sign up to Beta Test thebeautyeducator.com

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[090] This week's episode discusses everything that's happened on the Phorest Blog and Phorest FM over the previous 30 days. From the most popular blogs to snippets from previous Phorest FM episodes, announcements in regards to Modern Salon's Salon Digital Summit and Phorest's Salon Owners Summit, you're sure to get all the marketing advice you might have missed.

Links:

3 Tips To Strengthen Your Salon Retail Sales Rep Relationship

Get Your Copy: The Salon Owner's Ultimate Guide To Instagram eBook

Increased Retail Sales of 78% in One Week? #SalonRetailWeek Proves It Can Be Done

How Much Salon Retail Products Should You Stock

What You Need To Know About Salon Mystery Shopping Visits

Salon Digital Summit (Registration)

Salon Digital Summit, Advanced Education Session w/ Ronan Perceval & Paddy Monaghan (Registration)

Salon Owners Summit (Website)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show! Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[089] Unwelcome news in the Irish hairdressing industry this month. On October 9th, 2018, the Irish Minister for Finance announced a VAT (Value Added Tax) increase for hairdressing services along with a rise in National Minimum Wage and employers PRSI contribution, resulting in an industry call-to-action held on October 23rd, 2018.

To take the pulse on the matter, Killian and Zoe are bringing you straight into the action of the Hairdressing Council of Ireland's Protest March to gather clips from the protest, interviews featuring Bridget Haren and Sean Taaffe, President and Vice President of the Hairdressing Council of Ireland as well as a discussion with Phorest's very own Declan Kehoe and Lisa O'Brien.

Disclaimer: VAT & Beauty Salons

Phorest Salon Software's stance: Beauty salons have always been on the 13.5% VAT rate. However, we strongly believe VAT rates for both should be reduced to 9%, given as both types of salons face similar challenges. Read more in CEO Ronan Perceval's letter to the industry here.

Links:

Hairdressing Council of Ireland (Protest March)

Register for the Salon Digital Summit, Los Angeles (Nov. 4-6, 2018)

Register for Phorest's Advanced Education Session at the Salon Digital Summit (Take Your Instagram To The Next Level)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[088] The facts: a lot of clients don't have an email address on file, emails take on average 48 hours to be opened/read, and their open rate is around 23%. The truth? Chances are you're missing out on marketing to at least 68% of your client database. Not to say that you shouldn't be doing email marketing. You should. But what if there was a way to get a hold of all those clients who didn't have an email on file?

If aligned with existing email campaigns, SMS marketing becomes a direct and invaluable tool to get your clients back in salons and spas more often. To discuss this whole 'SMS in support of Email' concept, Killian and Zoe welcome back two Phorest in-house guests to the show: Luke Doolin and Helen Devenney, from the Grow and Education teams respectively. For this episode of Phorest FM, expect some in-depth explanations about what works best for the hair and beauty industry, some laughs and a few announcements!

Links:

Get Your Copy: The Salon Owner’s Email Marketing eBook Get Your Copy: The Ultimate SMS Marketing Gameplan eBook PHOREST CLIENTS ONLY - Automated SMS Online Training

PHOREST CLIENTS ONLY - Money-Back SMS Marketing Campaign

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[087] September: back-to-school, warm winds from the last bits of summer. Another month, another round-up. This week's episode discusses everything that's happened on the Phorest Blog and Phorest FM over the previous 30 days. From the most popular blogs to snippets from previous Phorest FM episodes, announcements in regards to the Salon Owners Summit as well as upcoming Phorest Academy Webinars and trade shows, you're sure to get all the marketing advice you might have missed.

Links:

Get Your Copy: The Salon Owner's Ultimate Guide To Instagram eBook

Increased Retail Sales of 78% in One Week? #SalonRetailWeek Proves It Can Be Done

Behind The Scenes Of The Thrive Sessions Denver Workshop

How To Stop A Salon Employee From Always “Getting Away With It”

The Importance & Benefits Of Having A Salon/Spa Business Plan

Salon Email Masterclass, October 15th at 3:00pm UK/IRE Time or 10:00am US Eastern Time

Phorest Salon Software at Olympia Beauty, Sept. 30/Oct.1 (RSVP)

Phorest Salon Software at Professional Beauty Ireland, Oct.7-8 (RSVP)

Phorest Salon Software at Salon International, Oct. 13-15 (RSVP)

Phorest Salon Software at Professional Beauty North, Oct. 21-22 (RSVP)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show! Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[086] We all have our go-to ways of doing and saying things in the salon, but what if everyone wasn’t the same? What if they had a secret profile that described how they behaved, reacted, communicated?

In the spirit of the upcoming Salon Owners Summit 2019, Killian & Zoe welcome Melanie Icke to the show to get some insights on the workshop she'll be leading, "Getting To Know You," a session on DiSC, buying behaviours and how you can influence people based on their communication styles. Melanie Icke is the Head of People & Education at Phorest Salon Software, has over 25 years experience in the Beauty Business and specialises in the design and delivery of bespoke development workshops and materials.

Links:

“Getting To Know You,” A #SalonSummit Workshop By Melanie Icke

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[085] There are two types of people in the world: those who never seem to have enough time on their hands, and those who always seem to achieve so much more than everyone else in the space of the same 24 hours.

In which category do you fit? Are you the type to think: "Wouldn't it be amazing if I could get an extra hour or two a day?"

You're not alone. A whole lot of people feel the same way.

This week on Phorest FM, Killian & Zoe are joined by James Parnell, Founder and Lead Coach at The WellBeing Gym. James is known to create sustainable performance improvements and increase creativity, clarity of thinking and decision making. Time management is merely a new concept. But this episode isn't just about time. It's about energy, daily routines, timeboxing, efficiency versus productivity, and so much more.

Ready to find those 1-2 extra hours in your day?

Links:

The WellBeing Gym

This One Question Decides Everything + Free Goal Planner

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[084] End of August. End of the #SalonRetailWeek. Killian and Zoe dedicate this week's episode to a round-up of everything that's happened on the Phorest Blog and Phorest FM in August. From the most popular blogs to snippets from previous podcast episodes and announcements in regards to upcoming webinars, trade shows we're going to be at and more, you're sure to get all the marketing advice you might have missed.

Links:

Top 3 Reasons Why Salons And Spas Should Adopt Tiered Pricing

Everything Your Salon Needs To Know About Instagram’s IGTV App

The Hedgehog Concept: What Will Your Salon Be Known For?

Enter To Win Our Latest Phorest Blog Sweepstakes Bundle! (Ends September 6th, 2018)

Save Your Spot: Phorest Academy Salon Email Masterclass (September 17th, 2018)

Phorest Salon Software at Olympia Beauty (September 30th, October 1st, 2018)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[083] For anyone running a salon or spa, one of your main objectives is figuring out how to build your client base. Obviously, I mean more clients means more business. But what if it wasn’t just about building a client base, but more about building the right client base?

In this episode of Phorest FM, salon owner, hairdresser & speaker Pamela Laird discusses the getting rid of the Bettys and attracting more of the Bernies. She explains: "We all have a Betty. You know the type – she’s booked for a full cut and colour, the last time she was in she was 25 minutes late, and the time before that she didn’t turn up. She never listens and always moans about her colour fading. But what does she expect? She’s using some crappy store-bought products that you wouldn’t use on your daughter’s dolls. The pain of working with these clients is not worth the return – instead, working with the right clients will bring you joy, motivation and it will grow your business."

If your salon/spa is struggling with attracting the right type of clients, then this episode is for you!

Links:

Fin & Co. | Website

Fin & Co. | Instagram

Fin & Co. | Facebook

Pamela Laird | Instagram

Content Marketing Academy

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[082] As with any form of advertising, businesses want to be seen everywhere to maximise every opportunity to reach their target market. Whether it be Facebook, Instagram, Twitter or LinkedIn, it has now become the norm for businesses to be on at the very least one channel. But how do you pick the good one to be on? And from there, how do you connect with your audience?

With 20 years in the beauty industry owning and managing salons on top of getting certified in digital marketing, Jennifer Swaine knows well about creating a brand narrative and promoting beauty services online. So much so that she's caught TV3 Xpose's attention in Dublin with her latest business venture Leeson Beauty Lounge, where she and her team provide high quality express beauty treatments (nails, brows, lashes) for busy women on the go!

This week on the show, Jennifer joins Killian and Zoe to discuss the role and the importance of social media in the hair and beauty industry.

Links:

Leeson Beauty Lounge, Facebook Page

Style Media, Website

Sign Up For #SalonRetailWeek! Starts August 20th, 2018

Social Media Today, Website

Social Media Examiner, Website

Digital Marketing Institute, Website

Buffer Blog, Website

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[081] Don't miss the industry event of the year! Phorest’s Salon Owner's Summit 2019 is Europe's largest and most prestigious milestone on that very adventure for salon owners who share one common purpose - to lead and evolve an industry that makes everyone feel and look like the superstars they were born to be.

In this episode of Phorest FM, Killian and Zoe are joined by Sinead Carroll to discuss the latest Salon Owners Summit 2019 announcements, as well as chat format, speakers and Inside Phorest.

Links:

Power Up For The 2019 Phorest Salon Owners Summit!

Salon Owners Summit 2019: Second Speaker Announcement!

Christina Kreitel To Speak At The Salon Owners Summit 2019!

Visit www.salonownersummit.com for more information or request a callback.

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[080] Ever wonder how some people end up where they are in their careers? So do we. This week on the show, Killian and Zoe welcome NYC-based hairstylist and global artist for R+Co, also represented by The Wall Group, Jerrod Roberts. Discover how he went from studying sports medicine to working in a salon and having a full book, to then working at Fashion Week events and landing a solo editorial cover shoot with Naomi Campbell. Get yourself a cup of tea or coffee, because you're in for a unique life story and an episode full of advice for anyone wanting to go down that same road.

Links:

Jerrod Roberts on Instagram

Jerrod Roberts Website

R+Co Official Website

The Wall Group

Watch The "I am redCHOCOLATE" Video

Phorest FM On Spotify & Nominated At The Podcast Awards People’s Choice 2018

Vote For Phorest FM At The Podcast Awards (Voting ends July 31st, 2018)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[070] After another short podcasting month, Killian and Zoe dedicate this week's episode to a round-up of everything that's happened on the Phorest Blog and Phorest FM in June. From the most popular blogs to snippets from previous Phorest FM episodes and announcements in regards to upcoming Phorest Academy Webinars, you're sure to get all the marketing advice you might have missed.

Links:

Enter for a chance to win a Tabitha Wilde Weekly Planner Calendar + A Copy Of The Five-Minute Journal! Click here for more details & entry form.

Get Long Lost Clients Back With These SMS Message Templates

It’s Time To Celebrate The Client Experience Award 2018!

Behind The Scenes Of Modern Salon’s Artist Session ‘Influencer Series’

Power Up For The 2019 Phorest Salon Owners Summit!

Salon Owners Summit 2019: Second Speaker Announcement!

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[077] If you looked into it deep enough, any business could come up with hundreds of performance indicators. How do you narrow them down to the certain few that positively impact your salon’s financial health? What makes a good KPI versus one that just takes up space and doesn’t require as much focus? On this week's episode, Killian & Zoé are joined by salon owner and Founder of PIP University, Heather Yurko to discuss how to determine the heath of a salon or spa business, KPIs and how to get staff onboard with the vision.

Links:

PIP University (Positively Impacting People) Facebook Page

PIP University Facebook Group

Neatbeat Salon

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[078] Recently a panelist on the Data-Driven Salon Summit's The Three Rs: Retention, Recruitment & Rental, Stefanie Fox Jackson joins Killian and Zoé on Phorest FM to further the discussion around understanding what today’s young stylists are looking for when searching for and deciding to stay with a salon. Put more simply, what are Millennials looking for in their work? Does it have an impact on recruitment and strategies owners would have used to retain staff? If so, how?

Links:

Canvas Salon & Skin Bar

Data-Driven Salon Summit

Phorest Academy's Salon Instagram Masterclass

Phorest Academy's Salon Reception Masterclass

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[076] After a short podcasting month due to an Irish bank holiday, Killian and Zoe dedicate this week's episode to a round-up of everything that's happened on the Phorest Blog and Phorest FM in May. From the most popular blogs to snippets from previous Phorest FM episodes and announcements in regards to upcoming Phorest Academy Webinars, you're sure to get all the marketing advice you might have missed.

Links:

Enter for a chance to win an HP Sprocket Portable Printer! Click here for more details & entry form.

When Is It Time To Hire An Assistant Salon Manager?

New Feature: Introducing Phorest’s Digital Consultation Forms

Power Up For The 2019 Phorest Salon Owners Summit!

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[075] May 25th. For countries in the EU, this means GDPR has officially come into effect. As of today, mandatory for salons within the EU to collect, house and protect clients’ personal data and information securely, on top of being uber-transparent about how it was collected.

On this episode of Phorest FM, Killian and Zoe are joined by one of Phorest Salon Software's salon business advisors, Niamh Greaney, who will shed light on some last-minute best practices for GDPR compliance and examples of a few real-life "don't-do's."

Links:

Phorest Academy GPDR Webinar

The Salon Owner's Guide To Understanding And Preparing For GDPR (eBook)

Visit salongdpr.com and book an appointment with an advisor to talk about a GDPR compliant salon software solution.

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript here, or click here to request a personalised quote from Phorest Salon Software.

[074] On this week’s Phorest FM episode, Killian and Zoe interview #30Days2Grow participant and winner of the 'Share Your Experience' contest Katrina Sutherland, salon owner and founder of Katrina Sutherland Country Spa, opened in July 2007 and the first beauty spa north of Inverness.

Katrina, who hails from Occumster, Caithness, trained as a beauty therapist in 1988 at the Clydebank College in Dunbartonshire. During her time there she gained The Confederation of International Beauty Therapy and Cosmetology Diploma and The Public Institute Health and Hygiene in Beauty Therapy Certificate. She was also awarded prizes for Best Electrologist and Best Body Therapist for the year.

Links

Katrina Sutherland Country Spa, Website

Didn't take part in the #30Days2Grow salon challenge in April? Sign up for it here.

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[073] After a month of interviews with industry thought leaders on various topics, Killian and Zoe dedicate this week's episode of Phorest FM to a round-up of everything that's happened during the #30Days2Grow salon challenge that took place in April.

Links

Enter for a chance to win 1 of 2 StarQ Wireless Phone Chargers! Click here for more details & entry form.

Download your free May salon marketing toolkit. Click here.

Sign up for the Phorest Academy Instagram Masterclass (May 21st, 3PM GMT). Click here.

Didn't take part in the #30Days2Grow salon challenge in April? Sign up for it here.

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[072] You have the technical skills, but you are still frustrated with a mediocre paycheck? You seem pretty busy but your income is nowhere near what you need it to be? For the fourth and final interview of this year's special #30Days2Grow series, Killian and Zoe welcome back salon coach and industry expert David Barnett (High Performance Stylist) to the show. Known for taking salons and stylists to 7 figures, he'll discuss his tried-and-tested formula & techniques for increasing prices and charging what you're truly worth.

Links:

High Performance Stylist (Website)

High Performance Stylist (Facebook Page)

David Barnett is offering free 30-minute consultations for anyone looking for some advice or help with an aspect of their business. Pick a date and time that works for you - it's fast and easy: https://meetme.so/DavidBarnett

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[071] For the third instalment of the special #30Days2Grow interview series, Killian and Zoe are joined by Salon Maitre D’ Gavin Hoare, or as described by some, the 'master of all salon managers'. As a vital part of the management structure at the London-based salon Richard Ward Hair & Metrospa, Gavin runs the ultimate super salon with 90 staff, 1,200 clients per week and 250 innovative hair and beauty treatments and services. His unique and unrivalled talents as a leader and a ‘people person’ coupled to his background in hairdressing make him the ideal guest to not only discuss how to define and deliver the ultimate client experience, but also touch upon staff empowerment.

Links:

About Gavin Hoare

Follow Gavin On Twitter

Top Insights For Salon Success From The Phorest Salon Owners Summit 2018

Join The #30Days2Grow Salon Challenge (from April 1st to 30th, 2018)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[070] We’re in the second week of #30Days2Grow, a salon challenge that aims to banish the stigma around having to heavily discount to get more clients in. Last week was a very busy week for all of our 30Days2Grow participants, especially for anyone who had signed up for their first year and had no idea of what to expect.

With this in mind, this week on the show, Killian and Zoe are joined by Personal Trainer and Health Coach Aaron Carroll to go through some tips to not only keep everyone fuelled throughout the 30-day challenge, but also ensure that anyone who isn't taking part also avails of professional advice on how to juggle the demands of your salon work and the rest of your life.

Get in touch with Aaron Carroll:

On Facebook

On YouTube

On Instagram

Through His Website

Join The #30Days2Grow Salon Challenge (from April 1st to 30th, 2018)

MyFitnessPal App

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[069] Happy Easter Monday! The #30Days2Grow challenge has finally kicked off last Sunday (April 1st - not an April fool's joke) and this first week is all about retail. What better way to kick off our exclusive interview series this month than by inviting Summit workshop speaker and Founder of Visual Sense, Rowena Doyle, to discuss all things visual merchandising. Is there a theory behind displaying products? What are the best ways to get retail displays to stand out? What strategies tend to be most useful when you want to announce special offers and promotions? All this and more in this week's Phorest FM episode.

Links:

Visual Sense, Website

Top Insights For Salon Success From The Phorest Salon Owners Summit 2018

Join The #30Days2Grow Salon Challenge (from April 1st to 30th, 2018)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[068] Before they kick off their special #30Days2Grow episodes this coming April, Killian and Zoe dedicate this episode to the most popular blogs in March, new contests and upcoming Phorest Academy Webinars.

Links:

Enter for a chance to win 1 of 2 KINGA Essential Oil Diffusers (comes with a fragrant oil starter pack)! Click here for more details & entry form.

Preparing For The Worse With An Extreme Weather Salon Policy

How To Get The Most Out Of Your Salon Vouchers

Are You Ready For The 2018 #30Days2Grow Salon Challenge?

Sign Up For #30Days2Grow (Before March 31st, 2018)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[067] The closer in time we get to May 25th, the higher the chances that businesses will be facing a much more GDPR-concerned and ‘private’ customer. For a salon who prides itself on delivering a standout salon experience, could GDPR turn into an opportunity to build even more trust with existing and potential clients? And for salons based in the UK, also in the midst of dealing with Brexit, is GDPR taken just as seriously as it is within the EU?

On this week's episode of Phorest FM, Killian and Zoe take the pulse of the situation as they are joined by Nicola Sharp, owner of award-winning salon Enhance Beauty & Spa, in Penicuik, and whose mission is all about providing the best salon experience.

Links:

Enhance Beauty & Spa, Website

4 Minute Intro, GDPR For Your Salon

Salon GDPR Explained With Emojis, In Under Three Minutes

How To Use GDPR To Build Trust And Show Clients You Care

The Salon Owner’s Guide To GDPR eBook (free download)

The Phorest Academy Salon GDPR Masterclass

Join The #30Days2Grow Salon Challenge (from April 1st to 30th, 2018)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[066] On this episode of Phorest FM, Killian and Zoe take their usual mid-month break from interviews to discuss recent Phorest Salon Software blogs.

Links:

Top Salon Lighting Tips To Complement Your Interior Design

10 Alternative Online Salon Courses That Will Help You Grow

Salon Marketing Opportunities To Avail Of This Coming March

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[065] On this week's episode of Phorest FM, Killian and Zoe are joined by Phorest Salon Software's Culture Officer, Aoife Kelly-Cooney and Product Tester, Elaine Heyes, to get a better understanding of two different, yet somewhat intertwined topics: defining culture in the workplace and navigating conflict. Because let's face it, no matter how much you hire for a culture fit and work to keep it alive and well, wherever you have people with different needs and expectations, there is potential for conflict. The key therein lies in making teams understand why there is conflict and how to use it as a springboard for success.

Links:

7 Concrete Salon Interview Techniques To Ensure You Hire The Best-Of-The-Best

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[064] After a month of podcast interviews on employee retention, GDPR and leadership in the salon, Killian and Zoe dedicate this week's episode of Phorest FM to a round-up of everything that's happened on the Phorest Blog during the month of February. From the most popular blogs to new contests and upcoming Phorest Academy Webinars, you're sure to get all the marketing advice you might have missed.

Links:

Enter for a chance to win 1 of 3 Remax M9 Fabric Bluetooth Speakers! Click here for more details & entry form.

10 Salon Business Mistakes That Hurt Your Bottom Line

How To Get Your Salon Facebook Business Page To Rank High On Google

The True Costs Of Opening A Salon That Will Thrive

Traditional vs Digital Marketing: The Pros And Cons For Salons

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[063] The concept of leadership has been around for generations. Today, leaders come in all shapes and sizes. But what are the universal principles behind what we deem as good leadership? How can we bridge the gap between generations and create the one business everyone wants to work for?

Stephen R. Covey once said, “To change ourselves effectively, we first had to change our perceptions.” And that’s precisely salon coach David Barnett of The High Performance Stylist's point of view on things as well. On the show this week, he joins Killian and Zoe to discuss inspired leadership and ways to shape the dream workplace.

Links:

High Performance Stylist (Website)

High Performance Stylist (Facebook Page)

David Barnett is offering free 30-minute consultations for anyone looking for some advice or help with an aspect of their business. Pick a date and time that works for you - it's fast and easy: https://meetme.so/DavidBarnett

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Apologies for the 'clicks' you may hear during this episode. We had a few technical difficulties recording overseas & are working on a fix for future episodes.

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Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[062] By May 25th, 2018, it is going to be mandatory for salons within the EU to collect, house and protect clients’ personal data and information in a secure manner. But also, to be uber-transparent about how it was collected. Salons will be required to provide a clear audit trail as to how the information was collected. Failure to comply with this governmental requirement could cost your business thousands — or worse, you could lose it altogether.

On this episode of Phorest FM, Killian and Zoe are joined by Phorest Salon Software's Head of Marketing, Connor Keppel, to get a better understanding of what exactly is GDPR and how salon owners can prepare for it.

Links:

Phorest Academy GPDR Webinar

The Salon Owner's Guide To Understanding And Preparing For GDPR (eBook)

Visit salongdpr.com and book an appointment with an advisor to talk about a GDPR compliant salon software solution.

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript here, or click here to request a personalised quote from Phorest Salon Software.

[061] People quit their jobs for various reasons: some leave because of a work-life imbalance, others for lack of growth opportunities or for feeling undervalued. But for the sake of one's business and customer experience, the goal is to maintain consistency within staff teams and develop employees skilled beyond measure. On this week's episode, Killian and Zoe welcome to the show Saad Aslam, CEO of HC MedSpa, an award-winning chain of Luxury Beauty Clinics in North London and Hertfordshire.

Set out to raise standards and redefine the client experience, the ambitious entrepreneur discusses the cost of high staff turnover rates and shares some of the strategies he considers crucial to keeping those numbers at their lowest.

Links:

HC MedSpa (Website)

HC MedSpa (Instagram)

Saad Aslam (Instagram)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[060] Killian and Zoe dedicate this week's episode of Phorest FM to a round-up of everything that's happened in the month of January. Also on the show today are Phorest's CEO, Ronan Perceval, and Product Director, Paddy Monaghan to discuss 2018 plans for the Phorest Salon Software product. And of course, from the most popular blogs to new contests and upcoming Phorest Academy Webinars, you're sure to get all the marketing advice you might have missed.

Links:

Enter for a chance to win 1 of 4 exclusive Salon Owners Summit 2018 Goodie Bags! Click here for more details & entry form.

7 Wellness Practices To Add To Your Salon Resolutions

Keeping Staff Engagement High In An Operational Industry

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[059] For the very first time in Phorest FM’s history, today’s episode is a pre-recorded show which took place in front of a live audience on the day of Inside Phorest, a Summit attendees exclusive event hosted at Phorest Salon Software HQ.

The idea for this episode was to identify common areas of struggle when reviewing a past year’s business strategy, while also sharing knowledge on what industry experts know works.

To discuss this, Killian and Zoe were joined by Jennie Lawson (Mimosa Beauty, UK), who has successfully rebranded her business to be 100% eco-friendly, Paul Davey (Davey Davey & Hairdressing Live), reputed for his creative craft as well as his online training Academy, and last but not least, Sean O’Sullivan, from Phorest’s very own Customer Success Team for his expertise in business and data analytics.

Links:

Davey Davey, Dublin, Ireland

Hairdressing Live

Coffee For Lunch | Interview With Salon Co-Owner Paul Davey

Mimosa Beauty, Chelmsford, UK

Jennie Lawson On Building The UK’s First Eco-Innovative Salon

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[058] On this week's episode, Killian and Zoe welcome Montreal-based hairstylist MJ Déziel to the show. Since graduating from "L'école des métiers des Faubourgs-de-Montréal" in 2012, MJ Déziel has been keeping herself very busy. They were recruited by the RedKen Canada Art Team, travelled the country to offer development classes, perfected her own training in London, Dublin, Tokyo and Las Vegas and has even launched their own business after spending some time working for other salon owners under commission-based business models.

In this episode, they discuss their business model for The Regulars, a company they co-founded in 2015, with their partner Philippe Bélanger, and which provides mobile B2B2C lifestyle and wellbeing services.

Links:

MJ Déziel (Instagram)

Redken (Instagram)

Redken Barbers And Brews (Instagram)

The Regulars (Website)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[057] Now in its fourth year, the Salon Owners Summit has become one of the most talked about event in the hair and beauty industries in Europe as well as further afield. Last year's event attracted salon owners, therapists and stylists from the USA, Finland, Sweden, Ireland, Scotland and England. This year, the Summit's theme was 'Great Starts Here' and starred speakers Gavin Hoare, Steve Martin, Valerie Delforge and Tabatha Coffey.

To kick off the year in style, Killian and Zoe headed over to the event for exclusive interviews with both Steve Martin (Science of Persuasion) and Tabatha Coffey (Tabatha Takes Over on Bravo TV), gather vox pops, thoughts and reflexions, and generally speaking, cover the day!

Links:

Official Summit Website

Steve Martin (Twitter)

Tabatha Coffey (Twitter)

Valerie Delforge (Twitter)

Gavin Hoare (Twitter)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[056] Typically, every last episode of the month is dedicated to a round-up of what's happened in the previous 30 odd days. However, this week's episode happens to be the very last one of 2017, so things are a little different.

For one last time in 2017, join Killian and Zoe on Phorest FM as they discuss some of their favourite episodes, give one final overview of the upcoming Phorest Salon Owners Summit, share Phorest's support opening hours over the festive holidays, and lastly, discuss what’s coming for the show in 2018!

Links:

026 | Phil Jackson On Using Email Marketing In The Hair, Beauty & Spa Industry

039 | Richard McCabe On Building A Salon Culture & Systemising Business Operations

043 | Alan Stewart On The Importance Of Online Bookings And Embracing Technology

052 | David Barnett On Setting Yourself Up For A Successful Retail Holiday Season

The Phorest 2018 Salon Owners Summit Is Sold Out & Here’s The Agenda

Official Summit Website

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[055] This week on the show, Killian and Zoe invite industry expert Helen Devenney to discuss the frustration caused by no-shows at this time of the year and how to protect your business from them. Helen will also share her experience on ways to keep the highest customer service standards during the manic period. As usual, the show is topped off with the upcoming Phorest Academy Webinars!

Links:

5 Concrete Ways to ‘End It’ With Salon No-Shows

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[054] It's that time of the year again! Say hello to the first week of December and the final stretch for Christmas marketing. This week, Killian and Zoe welcome back Phorest Salon Software's content manager Chris Brennan on the show to discuss some festive ideas you can implement in your business this year.

Links:

The Ultimate Bundle Full Of Christmas Salon Marketing Ideas

David Barnett’s Proven To Work 3-Step Retail Selling Technique

And don't forget to join Jennie Lawson and her team at Mimosa Beauty in the 25 Days Of Gratitude email advent!

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[053] Killian and Zoe dedicate this week's episode of Phorest FM to a round-up of everything that's happened in the month of November. From the most popular blogs to new contests and upcoming Phorest Academy Webinars, you're sure to get all the marketing advice you might have missed.

Links:

Enter for a chance to win 1 of 2 Polaroid Snap Instant Digital Cameras! Click here for more details & entry form.

24 Key Client Notes For Delivering Memorable Customer Service

7 Concrete Salon Interview Techniques To Ensure You Hire The Best-Of-The-Best

The Ultimate Bundle Full Of Christmas Salon Marketing Ideas

Tried And Tested Salon Black Friday Campaigns You Can Steal

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[052] On this week's episode, Killian and Zoe welcome salon coach David Barnett of The High Performance Stylist to the show. Very passionate about growth and customer service, he strives to share his secrets to successfulness, inherently creating success and freedom for stylists and salon owners.

In this episode, he discusses his tried and tested three-step technique to selling retail, and suggests a few ideas to make sure you come out on top of the holiday season!

Links:

High Performance Stylist (Website)

High Performance Stylist (Facebook Page)

David Barnett was kind enough to open up his schedule for the next few weeks and is offering free 30-minute consultations for anyone looking for some advice or help with an aspect of their business. Pick a date and time that works for you - it's fast and easy: https://meetme.so/DavidBarnett

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[051] On this episode of Phorest FM, Killian and Zoe take their usual mid-month break from interviews to discuss recent Phorest Salon Software blogs.

Links:

Tried And Tested Salon Black Friday Campaigns You Can Steal

The Best Social Media Automation Tools For Salons & Spas

The Salon Insider’s Guide To Surviving A Tax Inspection

To join Gloria Murray's "Knowing Your Numbers" Facebook Group, click here.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[050] For the 50th episode of Phorest FM, Killian and Zoe welcome back to the show a regular Phorest Blog contributor who was also featured on the very first episode of the podcast. With her experience and knowledge in Employment Law, Michelle Bolger from ESA Consultants also works with Phorest Salon Software to provide HR blogs that are relevant and most importantly, helpful to the salon and spa industry.

On this episode, she discusses three topics with the co-hosting duo: the legalities around maternity leave, holiday entitlement and social media in the business. As always, we top off the show with our upcoming Phorest Academy Webinars!

Links:

ESA Consultants

Pregnant at Work Frequently Asked Questions (Health And Safety Authority)

Legal Rights for Pregnant Workers under U.S. Federal Law

Citizens Information (IE)

Workplace Relations Commission (IE)

Citizens Advice (UK)

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[049] Killian and Zoe dedicate this week's episode of Phorest FM to a round-up of everything that's happened in the month of October, while also taking the time to have a look back at the past year. From the most popular blogs to new contests and upcoming Phorest Academy Webinars, you're sure to get all the marketing advice you might have missed.

Links:

Enter for a chance to win a one-year industry magazine subscription! Click here for more details & entry form.

If We Had To Run A Salon Or Spa As Of Today, We Would…

There Are No Shortcuts To Building A Successful Salon Or Spa

Expanding With A Second Location: Is Your Salon Truly Ready?

100 Extra Salon Owners Summit 2018 Tickets Released!

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[048] This week on Phorest FM, Killian and Zoe interview salon owner Jennie Lawson from Mimosa Beauty, in Chelmsford, UK. Scuba diver on her days off, Jennie has committed herself to helping save the planet and our oceans from the plastic crisis we have happening all around us. In this episode, she discusses the idea of eco-innovation, why she holds the matter close to her heart and what it involves business-wise, apart from well... money, of course!

With her eco-friendly salon, Jennie Lawson is on a mission to help save this planet. What are you doing to help the environment?

Links:

[Free Download] Tiny Beautiful Moments: 5 Simple Self-Care Rituals for Beautiful Days eBook

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[047] On this episode of Phorest FM, Zoe takes over the hosting duty as Killian is off for the week. As it's a mid-month blog episode, she will tackle these three topics, all of them related to salon growth.

Links:

There Are No Shortcuts To Building A Successful Salon Or Spa

How Watching Netflix Can Help You Grow Your Salon Business

Expanding With A Second Location: Is Your Salon Truly Ready?

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[046] On this week’s Phorest FM episode, Killian and Zoe interview salon owner Sam Pearce from The Potting Shed Spa in Batley, West Yorkshire. Sam shares her views on the causes behind the current recruitment crisis in the hair and beauty industry as well as how businesses and graduating students are affected by it, and discusses how she plans to work on changing this reality with a brand new training academy which will also be part of the big family that is The Potting Shed Spa.

Links:

Professional Beauty Guest Blog: Where have all the good therapists gone?

Interview with Lynda Tarpey in The Salon Owner's Ultimate Guide To Shaping a Retail Culture

Salon Growth Series: Get More Bookings & Work Less

Phorest Salon Software at Salon International ExCeL London

Phorest Academy: 'How To Manage Your Staff' w/Valerie Delforge

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[045] This week on Phorest FM it's all about announcements, keeping you updated with the tradeshows Phorest Salon Software will be at, new releases, etc. We'll also introduce the new Salon Manager Development Series kicking off soon with Valerie Delforge in collaboration with Phorest Academy. Take notes! Loads of dates and things to remember in this episode.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[044] Killian and Zoe dedicate this week's episode of Phorest FM to a round-up of everything that's happened in the month of September. From the most popular blogs to new contests and upcoming Phorest Academy Webinars, you're sure to get all the marketing advice you might have missed.

Links:

Enter for a chance to win 1 of 3 portable mini photo studios! Click here for more details & entry form.

The 7 Wonders Of The Perfect Salon Phone Manner

Top 2017 Design Trends And Inspiration For Your Salon Logo

15 Spa Quotes To Use In Your Salon Marketing And Displays

5 Ways To Get More Comfortable Giving Employee Feedback

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[043] On this week’s Phorest FM episode, Killian and Zoe interview salon owner Alan Stewart, from Rainbow Room International; Scotland’s largest salon group of 12 branches. Alan talks about how to identify and grasp opportunities, why salon owners need to embrace innovation and technology, and how online bookings play an important part of his business.

N.B. Phorest Salon Software clients can activate their free online booking widget today by emailing .

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[042] This week on Phorest FM, Killian and Zoe take a mid-month break of interviews to discuss recent blog topics! They'll also announce Phorest Salon Software's most recent eBook release: The Salon Owner's Email Marketing Gameplan. As usual, the show is topped off with the upcoming Phorest Academy Webinars!

Links:

How To Save Money In 6 Key Areas Of Your Salon Or Spa

The 7 Wonders Of The Perfect Salon Phone Manner

5 Ways A Brand New Salon Or Spa Can Look Established

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[041] On this week’s Phorest FM episode, Killian and Zoe interview #30Days2Grow participant and winner of the 'Share Your Experience' contest Lilac Miller, salon owner and managing director of Sleeping Beauty Salon, a family business founded in 1999, in Lerwick Shetland.

As usual, the show is topped off with the upcoming Phorest Academy Webinars!

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[040] Killian and Zoe dedicate this week's episode of Phorest FM to a round-up of everything that's happened throughout the month. From the most popular blogs to new contests and upcoming Phorest Academy Webinars, you're sure to get all the marketing advice you might have missed. As always, the show is made for you, so feel free to let us know what you'd like to hear in the next episodes!

Links:

Enter for a chance to win a bundle of business books including 'Get Sh*t Done' by Niall Harbison, 'The Customer Service Revolution' by John Di Julius and 'Good To Great' by Jim Collins: https://phorestsweepstakes.pgtb.me/M3k6QR

The Dark Truth Of Salon Marketplaces & Salon Directories

7 Daily Habits Of Happy And Successful Salon Owners

How To Charge A Premium Amount For Your Salon's Services

How To Build Trust As A Leader In The Salon And Spa Industry

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[039] On this week's Phorest FM episode, Killian and Zoe interview iSalon Coach Richard McCabe, a highly motivated salon business coach who has a proven track record in providing exemplary levels of service to salons. He has been a salon owner for over 25 years, and also built three salons from scratch in two different countries. His passion to deliver value-focused solutions whilst beating expectations is based on the idea of working smarter and leaving the harder for others. On this episode of Phorest FM, he discusses building a salon culture and systemising the operations.

Links:

Join the 'Tribe of Revolutionary Salon Owners' Facebook Group

Subscribe to the iSalon Coaching YouTube channel

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[038] This week on Phorest FM, Killian and Zoe take a mid-month break from interviews to discuss recent blog topics!

As usual, the show is topped off with the upcoming Phorest Academy Webinars.

Links:

7 Daily Habits Of Happy And Successful Salon Owners

The Phorest Salon Book Club: Show Your Work! by Austin Kleon

How To Charge A Premium Amount For Your Salon's Services

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[037] On this week's Phorest FM episode, Killian and Zoe interview Frank Di Lusso of Frank Di Lusso Hair, a multi-award winning hair salon for creative styles and colour. Up for discussion? The importance of rewarding salon and spa clients by implementing an efficient salon loyalty system. As usual, the show is topped off with the upcoming Phorest Academy Webinars!

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[036] Killian and Zoe dedicate this week's episode of Phorest FM to a round-up of everything that's happened throughout the course of the month. From the most popular blogs to new industry initiatives and upcoming Phorest Academy Webinars, you're sure to get all the marketing advice you might have missed. They'll also give a final update on the #30Days2Grow salon challenge that comes to an end today, July 31st, 2017.

Links:

Enter for a chance to win an hour-long salon social media consultation with Content Manager Chris Brennan: https://phorestsalonsoftware.pgtb.me/tsd0F0

August Salon Promotional Ideas To Boost Online Bookings

Creating Your Salon Mission Statement

Top 10 Need-To-Know Tips For The First-Time Salon Manager

Tabatha Coffey Announced For The Salon Owners Summit 2018!

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[035] This week on Phorest FM, Killian and Zoe take a mid-month break from interviews to discuss blog topics and welcome Phorest Salon Software's Content Manager Chris Brennan on the show! On the agenda today: the importance of writing good content through storytelling, leveraging the Client Experience Award to increase bookings and August salon promotional ideas! As usual, the show is topped off with the upcoming Phorest Academy Webinars!

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

On this week’s Phorest FM episode, Killian and Zoe welcome back Ronan Perceval, CEO of Phorest Salon Software to lead an insightful interview with keynote speaker, international customer service experience consultant and best-selling author John DiJulius. This special interview is part of the #30Days2Grow Interview Series.

As usual, the show is topped off with the upcoming Phorest Academy Webinars!

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[033] This week's episode of Phorest FM is all about giving back to your community. Killian and Zoe are joined by the Phorest Salon Software’s Charity Team Leads - Sarah McEvoy & Aoife Kelly-Cooney and will discuss this year's initiative, and more. As usual, the show is topped off with the upcoming Phorest Academy Webinars!

Links:

3 Messaging Tools To Improve Internal Salon Communication

Keynote Speaker Announcement For The Salon Owners Summit 2018

Top Tips for Creating Your Salon Mission Statement.

Support The Friends Of The Elderly (Donation Link)

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[032] On this week’s Phorest FM episode, Killian and Zoe go back on a video interview led by Phorest Salon Software CEO Ronan Perceval with guest Ellen Kavanagh, salon owner of award-winning waxing salon Waxperts. This special interview is part of the #30Days2Grow Interview Series.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[031] Killian and Zoe dedicate this week's episode of Phorest FM to a round-up of everything that's happened throughout the course of the month. From the most popular blogs to new industry initiatives and upcoming Phorest Academy Webinars, you're sure to get all the marketing advice you might have missed.

Links:

Register for the #30Days2Grow Salon Challenge

Join the #30Days2Grow Facebook Group

Enter The Salon Print Giveaway

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[030] On this week's Phorest FM episode, Killian and Zoe once again welcome Louis Grenier, who was also on the show for episode 24. Louis Grenier is a digital marketing consultant and podcaster in chief for EveryoneHatesMarketers.com and today, he's going to discuss humanising brands through marketing.

As usual, the show is topped off with the upcoming Phorest Academy Webinars!

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[029] This week on Phorest FM, Killian and Zoe take a mid-month break of interviews to discuss blog topics and announce some great news! Guests include Alex Quinn (PR Manager at Phorest Salon Software) and Aoife Kelly-Cooney (Cultural Officer at Phorest Salon Software).

Links:

Phorest Client Experience Award 2017

The #30Days2Grow Salon Challenge

3 Tips That Will Make Your Salon Employee Bios Stand Out.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[028] On this week's Phorest FM episode, Killian and Zoe interview Kristina Malone, Salon Manager at Waxperts - Dublin's multi-award winning, most luxurious boudoir style waxing salon - on putting back the 'treat' into treatments. More specifically, how to provide customers and prospective clients with the best possible customer service and experience before, during and after their appointments.

As usual, the show is topped off with the upcoming Phorest Academy Webinars!

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[027] Killian and Zoe dedicate this week's episode of Phorest FM to a round-up of everything that's happened throughout the course of the month. From the most popular blogs to product updates on the software and upcoming Phorest Academy Webinars, you're sure to get all the marketing advice you might have missed.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[026] On this week's Phorest FM episode, Killian and Zoe interview Phil Jackson, an award-winning salon owner, industry mentor, speaker and author of The Hairy Book of Email to get some insight on using email marketing in the hair, beauty and spa industry.

As usual, the show is topped off with the upcoming Phorest Academy Webinars!

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

The Hairy Book of Email: The essential guide to using email to build profits in the hair, beauty and spa industry

[025] This week on Phorest FM, Killian and Zoe take a mid-month break from interviews to discuss a few blog topics. As usual, the show is topped off with the upcoming Phorest Academy Webinars!

Links:

7 Ways To Help Your Clients Spend More, More Often

How To Handle Salon Layoff Rumours And Avoid A Catastrophe

What Types Of Salon Loyalty Programs Actually Add Value?

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[024] New format! Based on recent recommendations, Phorest FM is now going to focus on interviewing different personalities every week and keep the blog chats for the Monthly Round-Up episodes. This week, Killian and Zoe welcome Louis Grenier, a digital marketing consultant and podcaster in chief for EveryoneHatesMarketers.com, to get some insight on cutting through the noise and focusing on only a certain few marketing channels.

As usual, the show is topped off with the upcoming Phorest Academy Webinars!

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[023] After a well-deserved Easter Holiday break, Killian and Zoe discuss two recent topics from the Phorest Blog: Marketing To Mature Hair And Beauty Clients In The Digital Age and Providing Access To Salon & Spa Services For Clients With Disabilities. Following up on that interview Graham Kent from FHC For Hair (UK) on the success of their Annual Hair Show, which has raised of £30,000.00 for their local hospice over the last 12 years. Finally, Phorest's newest eBook, The Salon Owner's First Steps To Online Reputation, is given an overview and the show is topped off with the announcement of the next Phorest Academy Webinars!

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[022] On this week's Phorest FM episode, Killian and Zoe bring in Alex Quinn & Aoife Kelly-Cooney from the Phorest Marketing team to discuss the day they each spent working in a salon. Then, the most recent articles on the Phorest Blog are flipped inside out and finally, the show is topped off with the announcement of the next Phorest Academy Webinars! As always, the show is done for you, feel free to let us know what you want to hear in the next episodes!

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[021] This week on Phorest FM, Killian and Zoe discuss everything that's happened within the last month and present some fun and lively Spring and Easter SMS templates. Finally, the show is topped off with the upcoming Phorest Academy Webinars.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[020] This week on Phorest FM, Killian and Zoe kick off the show by discussing three surefire ways to prevent staff from stealing salon client details and tips on how to conduct effective one-to-one staff meetings.

Then, just like last week, some Phorest Subscriber Mail is answered on air and finally, just before heading off to the Phorest Academy webinars segment, Chris Brennan (Content Manager here at Phorest) calls in from The Salon Owners Bootcamp event in Edinburgh.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[019] This week on the show, Zoe improvises herself as host while Killian enjoys the beautiful city of Brussels. For the occasion, Phorest subscriber mail is read out and engaging April marketing ideas are shared.

As always, the show is topped off with our upcoming Phorest Academy Webinars.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[018] On Phorest FM this week, your co-hosting duo has prepared a shorter episode. Zoe chats about 10 ways to boost social engagement on Instagram while Killian introduces Phorest's brand new eBook: the Salon Owner's SMS Marketing Gameplan!

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[017] On Phorest FM this week, your usual co-hosting duo discusses Dale Carnegie's classic book: 'How To Win Friends & Influence People' and how salon music can influence buying behaviour. Then, Pr & Events Manager Alex Quinn makes a return on the show to chat about a new non-client salon event in association with Phorest Salon Software: the Salon Management Sessions.

Links:

Salon Management Sessions, General Public Event: Get Tickets Here Salon Management Sessions, Phorest Client Event: Get Tickets Here

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[016] In this week's episode of your Salon Owner's Podcast, Killian and Zoe bring back Phorest's CEO Ronan Perceval to chat about his one-day salon working experience. Then, the duo discusses February's most popular blogs, and finally, senior trainer Declan Kehoe is brought on the show to talk about the Phorest Training modules and team.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[015] This week on your Salon Owner's Podcast, Killian and Zoe bring kick off the show with a discussion about online defamation with guest blogger Michelle Bolger from ESA Consultants.

Then, the duo welcomes Phorest's Head of Product Patrick Monaghan to talk about a brand new feature being added to Phorest Salon Software. Finally, the show is topped off with the listing of upcoming webinars.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[014] This week on your Salon Owner's Podcast, Killian and Zoe bring kick off the show with Sinead Caroll, giving some pointers on hosting salon events for your clients. Then, for all the Casanovas out there, the duo welcomes back Phorest Blog contributor Valerie Delforge to talk about a Valentine's Day related topic: employees dating in the workplace, and the show is topped off with the listing of upcoming Phorest Academy Webinars!

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[013] This week on your Phorest FM, Killian and Zoe kick off the show with some hair removal marketing campaign ideas. Then, the duo invites Barry Quinn, Phorest's Head of Grow Team, to talk about how to build a successful loyalty program in your business, and Luke Doolin, SMS Advisor, to discuss some Valentine's Day marketing ideas for your salon or spa.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[012] This week on Phorest FM, Killian and Zoe discuss everything that's happened within the last month and interview special guest Christopher Brennan about online reputation and its impact on your salon/spa, only to top off the show with the listing of upcoming Phorest Academy Webinars!

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[011] This week on Phorest FM, Killian and Zoe bring kick off the show with some pointers on how to get more reviews on your salon/spa's Facebook page and ready-to-go February marketing ideas. Then, the duo brings invites special guest Helen Devenney to talk about salon meetings and her experience of them working in the industry and the show is topped off with the listing of upcoming Phorest Academy Webinars!

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[010] This week on Phorest FM, Killian and Zoe discuss the ins and outs of monitoring and managing your salon's online reputation. The show is topped off with the listing of upcoming Phorest Academy Webinars, as per usual.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[009] This week on Phorest FM, Killian and Zoe are live from the Salon Owners Summit 2017 at The Shelbourne, in Dublin City Center. Expect a recap of the event, interviews with speakers and attendees and much more!

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[008] For 2016's last episode, Killian and Zoe go through this week's blogs, starting off with how to 'Add Fizz To Your Marketing With A Festive Salon Drinks Menu', followed by 'How To Go About Grooming Policies In Your Salon or Spa'.

This week’s special guest is a pre-recorded interview with Search Engine Optimisation experts Wolfgang Digital. They’ll be giving out some tips and tricks to get you ranked higher on Google. Finally, the podcast gets a special Christmas sign off from our Phorest Salon Software CEO - Ronan Perceval.

*** Disclaimer: Licensing laws differ from city to city, and from a country another. For instance, according to the documentation provided by the National Hairdressers’ Federation, you would need two different licenses in the UK, while in the US, laws and licenses can vary from state to state. It’s your responsibility to get in contact with your local, city or state council if you’re thinking about pampering your clients with a fancy glass of prosecco or mulled wine.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[007] In this episode of Phorest FM Killian and Zoe go through the week's blogs, starting off with 'Tips To Raise Your Salon Prices Without Losing Clients', followed by 'Simple And Creative Christmas Competition Ideas' you should check out. Finally, this week’s special guest is Phorest's events manager Alex Quinn, for she unveils the agenda for one next year’s most anticipated salon events - the Salon Owner's Summit 2017.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[006] This week on Phorest FM, Killian and Zoe recap on everything that went on throughout the month. They go through this week's blogs, 'Which Call-To-Action Words Will Grow Your Salon Client List?' & 'The Best Holiday Send Times For Salon Email Campaigns' and wrap up the podcast with Siobhan McCaffrey (Customer Support Technician & part of the Phorest Social Team) to talk about some really cool goings here at Phorest and how your salon might benefit.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[005] This week, your co-hosting duo brings in Phorest's main Salon Smartphone App Man Shane Dolan to answer some unanswered questions about the different apps available in Phorest. December salon marketing ideas to get you over the January slump will also be discussed and last but not least, Valerie Delforge calls in to discuss what goes into writing a salon or spa procedure manual.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[004] This week's episode covers the latest Phorest Salon Software SMS Updates with SMS advisors Niamh Greaney & Luke Doolin, and looks at a few more recent blogs in the run up to Christmas.

Links:

Demystifying SMS Salon Advertising & Transactional Texts

The Beauty Habits of New Yorkers

12 Jolly Christmas Salon Decor Ideas To Create Moments of Magic

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[003] With Black Friday just around the corner, this week's episode features Phorest Salon Software VP of Marketing Connor Keppel to discuss common salon marketing mistakes and how to avoid them.

Links:

5 Common Salon Marketing Mistakes Every Salon Owner Can Avoid

Fun Marketing Ideas To Boost Black Friday Retail Sales

Tried And Tested Salon Black Friday Campaigns You Can Steal

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[002] Phorest's Attitude of Gratitude loyalty scheme is back and to discuss it more detail, this week's episode features Loyalty Manager, Justin Fiddy. More, Killian and Zoe will also be discussing the golden rules to stand out with visual marketing and effective salon press release writing tips.

Links:

The 'Attitude Of Gratitude' Phorest Loyalty Scheme Is Back!

Salon Visual Marketing: The Golden Rules To Stand Out

How To Write Irresistible And Simple Salon Press Releases

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[001] Welcome to Phorest FM, the Salon Owner's Podcast! We're so glad you're here for the start of this show. To kick things off, this week's episode features Employment Law Consultant Michelle Bolger, who also works with Phorest Salon Software to provide HR blogs that are relevant and helpful to the hair and beauty industry.

Links:

How To Handle (And Prevent) Salon Employee Theft

ESA Consultants Ltd.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.