OOH Insider: Recent Episodes
Tim Rowe
Learn about How OOH Advertising Works and How To Measure OOH. Hear about how modern brands are using things like billboards, DOOH, place-based ads, event marketing, experiential, and other forms of real-world marketing to connect with target audiences and drive ROI. Executive insights, on-demand, from a global community of entrepreneurs and marketing leaders with the deepest insights into advertising out-of-home.
In this episode of OOH Insider, host Tim Rowe is joined by Jonathan Frohlinger, CEO, and Gabby Stoller, GM DOOH, at Big Happy to answer the hardest question of all - how do you measure the impact of great creative?
Who Should Listen:
- Brands & Agencies looking to unlock incremental value from their media buy
- Strategists & Planners focused on improving performance through creativity
- Ad Tech Innovators rethinking the balance between distribution, measurement, and creative storytelling
What You’ll Learn:
- Creative > Everything: Creative isn’t a bolt-on—it’s the foundation for a great media plan, and the lever most brands are still ignoring.
- From Mobile to Monumental: How Big Happy is scaling CGI-driven mobile ad success onto physical DOOH screens.
- Emotion Drives Action: What Pixar and Lunchables have in common—and how feeling something first leads to buying something later.
- Measurement: Why DOOH isn't just top-of-funnel anymore, and how to use creative to drive lower-funnel outcomes like foot traffic and sales lift.
Big Ideas & Hot Takes:
“We’re kind of the Pixar of advertising.”
– Jonathan Frohlinger, on emotional resonance and storytelling.
“Creative is number one. Strategy is number two. That’s the order of operations.”
– Gabby Stoller, on why Big Happy leads with creative-first thinking.
“We want to walk into a room and show people something they can feel.”
– Jonathan Frohlinger, on avoiding ad tech jargon and speaking the universal language of good creative.
“If we can break through on mobile, imagine what we can do on a 75-inch canvas in the real world.”
– Gabby Stoller, on scaling mobile-native creative to DOOH environments.
Where to Go Next:
Visit: BigHappy.co
Connect with Gabby: Gabby Stoller on LinkedIn
Reach Jonathan: Jonathan Frohlinger on LinkedIn
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
In this episode of OOH Insider, host Tim Rowe sits down with K.C. McLeod of VideoElephant to unpack how content—not just ad inventory—is shaping the future of Digital Out of Home (DOOH).
Who Should Listen:
- Publishers looking to monetize idle or underperforming screen inventory
- Advertisers & Brands eager to stretch their CTV strategy into the physical world
- Ad Tech Leaders navigating the evolving standards between DOOH and programmatic video
- Strategists & Planners who love blending performance, storytelling, and efficiency
What You’ll Learn:
- The Secret to Better Screens: Why filling DOOH screens with premium, short-form video content is creating more engagement—and new revenue—for screen owners.
- CTV Meets DOOH: How VideoElephant is helping bridge the education gap for advertisers by reframing DOOH as CTV outside the living room—and what that means for monetization.
- The Measurement Moment: From tequila campaigns to political ads, hear how content-rich environments drive higher recall (+84% lift!) and why measurement standards are still evolving.
Big Ideas & Hot Takes:
“These are CTV screens—just not in the living room.”
– K.C. McLeod, on bringing familiar CTV buying logic to DOOH environments.
“Content isn’t just a filler—it’s the lever that makes your media mix resonate.”
– Tim Rowe, on why content-first strategy matters in high-attention spaces.
“Sometimes the best measurement is the check the publisher gets and the content the audience stays to watch.”
– K.C. McLeod, on balancing technical measurement with real-world impact.
Where to Go Next:
- Visit: VideoElephant.com
- Contact K.C.: kc@videoelephant.com
- Connect on LinkedIn: K.C. McLeod
- Explore related episodes:
- 🎧 Chris Kane - How to win DOOH OpenRTB
- 🎧Bill Harvey - The Godfather of Contextual Resonance
- 🎧 Robert O’Rourke + Stephen Brooks - DOOH and Context
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
(IWC + EssenceMediacom) x Locala Case Study: https://asklocala.com/casestudy/iwc-foot-traffic-brand-engagement/
The Programmatic Primer: https://www.theoohinsider.com/programmatic-primer/
SummaryIn this episode with Ed Silhan, CRO of Locala, we explore topics like the digitization of print and similarities with DOOH, how a mobile-first platform evolved into an omnichannel DSP, and bolt-on tools for publishers for planning and attribution.
Ed shares insights about the transformation from traditional print advertising to digital media, drawing parallels with the current evolution in digital out-of-home (DOOH) advertising. The discussion highlights Locala's approach to programmatic advertising, audience targeting, and attribution across multiple channels.
Takeaways
- How Locala uses AI and location data to find hyper-local audiences at scale
- The portability of attribution capabilities, including foot traffic measurement for DOOH campaigns, for publishers and advertisers alike
- Panel Optimizer technology for DOOH optimization, launched in October, enables real-time audience targeting for brands and outcomes
- Device Graph 101 - what is it and why does it matter?
- Real-time optimization and reporting capabilities through customizable attribution windows
Connect with Ed and Locala
Website: www.asklocala.com
Learn more about their solutions and connect with Ed Silhan on LinkedIn for further discussions about omnichannel programmatic advertising solutions.
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
The Programmatic Primer: https://www.theoohinsider.com/programmatic-primer/
Summary
In this conversation, Tim and Eric Tilbury talk about the problems with attribution vs outcome-based measurement and why outcomes ultimately beat clicks and other performance metrics that are often the KPIs of a media buy. Eric talks about the role of programmatic traders in campaign execution and how to unlock the power of one-to-many tactics like DOOH in your next programmatic media buy.
Key Topics:
- The limitations of user-based attribution and the need for a more holistic approach to measurement.
- The benefits of Marketing Mix Modeling (MMM) for understanding the true impact of advertising campaigns.
- How DOOH can thrive in a privacy-first world by focusing on outcomes and delivering impactful creative experiences.
- Real-world case studies showcasing the effectiveness of DOOH when combined with data-driven strategies.
Connect with Eric:On X: https://x.com/EricTilbury_RTBOn LinkedIn: https://www.linkedin.com/in/eric-tilbury-2a798932/
And learn more about inuvo at https://inuvo.com/
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
"Automation is 100% the job to be done." - Alvaro Villa, FatTail
Summary
In this episode of OOH Insider, Tim Rowe and Alvaro Villa discuss the challenges facing DOOH advertising, focusing on the importance of maintaining premium inventory standards, the role of automation in direct sales, and the challenges faced by publishers navigating the Programmatic DOOH explosion. Join us as we explore how FatTail helps publishers like WebMD and The Financial Times with end-to-end ad ops, automating direct sales strategies, and enabling programmatic growth that maintains premium standards for brands, publishers, and partners. The conversation specifically highlights and emphasizes the need for direct relationships and an understanding of how and why media is transacted.
Takeaways
- Why direct advertising still generates the majority of revenue for publishers.
- What role does Automation serve in reducing friction and selling more?
- How Creativity in direct sales is a superpower and competitive advantage.
- The importance of integrations with existing systems to unlocking value.
- Embracing what makes your inventory unique and how to sell it without slowing down.
Chapters
- 01:24 Understanding Premium Content and Direct Advertising
- 03:17 The Role of Automation in Advertising
- 04:38 Defining 'Programmatic'
- 07:47 Balancing Direct Sales and Programmatic Efficiency
- 09:09 Addressing Common Publisher Pain Points
- 11:38 Case Study: GSTV and FatTail Collaboration
- 15:10 Integration Challenges in DOOH
- 19:07 Strategizing Sales Approaches for DOOH Publishers
Learn more about FatTail here: https://www.fattail.com/
Connect with Al here: https://www.linkedin.com/in/alvaro-villa-4034627/
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
Summary
In this conversation, Tim and Emmy-Award Winning Media Researcher, Bill Harvey, Founder/Chairman at Research Measurement Technologies, Inc., unpack the evolution of addressable TV advertising technology, focusing on the development of driver tags and their impact on recommendation engines. Bill shares insights from his early work in the industry, the creation of a system that distilled a million words into 265 driver tags, became the concept of 'Resonance' (vs Attention), and how these tags have proven to be more effective than other traditional attention metrics in predicting sales outcomes.
The discussion covers the integration of resonance in digital advertising, the relationship between resonance and physical context, and the future of addressability and AI in advertising.
Takeaways
- Driver tags were developed to empirically deduce behavioral drivers.
- Driver tags have shown to be more effective than attention metrics in predicting sales.
- Privacy can be maintained while optimizing marketing strategies through data clean rooms (DCRs).
- Resonance drives Attention and can maintain interest in ads themselves.
- Bill's literary pursuits reflect his lifelong interest in consciousness, improving the world, and using advertising as a vehicle for positive impact.
Chapters
- 00:00 Introduction and Upcoming Events
- 01:25 The Genesis of Driver Tags
- 12:47 Evolution of Recommendation Engines
- 17:41 Effectiveness of Driver Tags vs. Attention
- 30:30 Integrating Resonance in Digital Advertising
- 33:26 Resonance and Physical Context in Advertising
- 38:43 The Future of Addressability and AI in Advertising
- 43:22 Creative Challenges and AI Solutions
- 47:17 Bill's Literary Pursuits and Motivations
Connect with Bill and learn more about his work here:https://www.humaneffectivenessinstitute.org/
https://www.rmt.solutions/https://billharveyconsulting.com/we-just-won-an-emmy/https://www.linkedin.com/in/bill-harvey-9581801/
And learn more about Semasio at https://www.semasio.com/
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
Summary
In this episode of Out of Home Insider, Tim interviews Jeromy Sonne, Founder of Daypart.ai, discussing the evolution of his career in advertising, the challenges of running a DSP, and the transformative role of AI in advertising. Jeromy shares insights on how Daypart.ai has pivoted to focus on B2B marketing and the importance of understanding customer needs in the advertising landscape. The conversation also delves into the practical applications of AI in media buying and the future of advertising strategies.
Takeaways
- AI can automate monotonous tasks, allowing marketers to focus on creativity and strategy.
- Holistic probabilistic attribution is key to understanding advertising effectiveness.
- AI can enhance user experience by streamlining data communication.
- Daypart.ai aims to bridge the gap in B2B advertising by unlocking new channels.
- The future of advertising will involve a blend of human creativity and AI efficiency.
Connect
Jeromy Sonne on Twitter
Jeromy Sonne on LinkedIn
Daypart.AI
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
READY TO TAKE THE FIRST STEP TO UNLOCKING THE LONG TAIL?SellMoreDOOH.com
Summary
In this conversation, Tim and Jonathan Moffie discuss the innovative advertising platform Streamr AI, which leverages generative AI to simplify the process of creating and launching commercials for CTV. They explore how the platform solves challenges for brands and publishers, the future of AI in advertising, and trending industry news.
Takeaways
- Generative AI can create commercials in seconds.
- The platform supports multiple languages and dialects.
- Advertisers can launch campaigns on major streaming platforms.
- The ease of use has led to concerns about credibility.
- Full funnel measurement is crucial for advertisers.
- The future of advertising will heavily involve AI technology.
- Challenges include getting advertisers comfortable with AI.
- The platform aims to democratize CTV advertising.
- Upcoming versions of the platform will enhance creative capabilities.
Try Streamr AI 2.0 Here: https://streamr.ai/pro/Chapters
- 00:00 Introduction to Streamr AI and Live Demo
- 02:46 The Evolution of Advertising with Gen AI
- 05:59 Challenges and Solutions in CTV Advertising
- 08:57 The Future of Gen AI in Advertising
- 11:57 Building a Marketplace for CTV Advertising
- 15:01 The Impact of AI on Advertising
News We Discussed
IAB Tech Lab introduces Ad Format Idol initiative to standardize CTV ad formatshttps://www.streamtvinsider.com/advertising/iab-tech-lab-introduces-ad-format-idol-initiative-standardize-ctv-ad-formats
Pulling A FAST One: 25% Of CTV Ad Inventory Can Only Be Bought Via Linear TVhttps://www.adexchanger.com/on-tv-and-video/pulling-a-fast-one-25-of-ctv-ad-inventory-can-only-be-bought-via-linear-tv/
Connect & Learn More
Connect with Jonathan Moffie on LinkedIn: https://www.linkedin.com/in/jonathanmoffie/
Checkout Streamr.ai: https://streamr.ai/
A bit about FAST Channels (As discussed in today's podcast)
According to the IAB, FAST channels are free, ad-supported streaming TV channels that offer scheduled content in a linear format:
- Definition: FAST stands for "Free Ad-supported Streaming TV". FAST channels are similar to broadcast TV networks and offer scheduled content.
- Content: FAST channels offer a variety of content, including live TV, on-demand content, and genre-focused channels.
- Access: FAST channels are available on smart TVs, mobile apps, tablets, and other internet-enabled devices. Some services are tied to specific brands, such as Samsung TV Plus on Samsung devices.
- Monetization: FAST channels are monetized by inserting ads into the programming.
- Viewing experience: FAST channels offer a "leaned-back" viewing experience.
- Benefits: FAST channels can benefit content owners and advertisers.
FAST channels differ from
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
Connect with Ravi Patel, Founder of Swym.aihttps://www.linkedin.com/in/ravipats/
Check Out Swym.ai here:https://www.swym.ai/
Marketing Brew Curation Articlehttps://www.marketingbrew.com/stories/2024/10/15/the-ad-tech-world-s-newest-buzzword-is-curation
Microsoft Exits Retail Mediahttps://www.retailbrew.com/stories/2024/10/15/microsoft-is-reportedly-exiting-its-retail-media-business
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
Summary
In this episode of OOH Insider, Tim Rowe celebrates the fifth anniversary of the podcast and introduces a comprehensive series on programmatic advertising. We discuss the current state of global advertising spend, the shift towards DOOH, and the importance of understanding programmatic trading. Tim emphasizes the need for direct sales strategies and best practices for private marketplace (PMP) deals while navigating the challenges of open auctions and remnant inventory. The episode concludes with a call to escape the echo chamber of sales discussions and focus on actionable strategies for growth.
DOWNLOAD THE DECK FROM TODAY'S EPISODE:
- https://www.theoohinsider.com/downloads/2025-programmatic-dooh-primer/
Takeaways
- Happy anniversary to OOH Insider!
- Understanding advertising spend is critical as a publisher.
- DOOH is gaining a larger share of spend, but is it growing?
- Programmatic trading is on the rise, but direct sales are essential to growth.
- PMP deals offer curated inventory for targeted advertising.
- Open auctions can lead to quality control issues.
- Direct sales teams are necessary for success in programmatic.
- Brands are increasingly using programmatic for trafficking advertising.
- Escaping the echo chamber is essential for true innovation.
Chapters
00:00 Celebrating Five Years of OOH Insider
02:47 Introduction to the Programmatic Primer
06:06 Understanding Global Advertising Spend
08:57 The Shift Towards DOOH
11:49 Programmatic Trading Insights
15:07 Best Practices for PMP Deals
17:56 Navigating Open Auctions and Quality Control
21:11 The Importance of Direct Sales
24:05 Escaping the Echo Chamber
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
Summary
In this episode of the Marketecture podcast, host Ari Paparo is joined by Eric Franchi and Tim Rowe, founder of the OOH Insider podcast, to dive into the world of Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising.
The episode kicks off with an exciting scoop about a recently published deck from DoubleClick (get it here), revealing insights that highlight their conservative estimates regarding media revenue. From there, it's an action-packed conversation about Why DOOH Matters, how it's being traded, and speculation on winners and losers as the programmatic pieces fall into place.
Takeaways
- Market Size and Growth: The global DOOH market is approximately $21 billion, with $5 billion in the U.S. Despite growth, its share of advertising spend is declining, indicating challenges in capturing a larger market share.
- Fragmentation Challenges: The DOOH industry faces fragmentation, with many screens and networks leading to inefficiencies. Most programmatic transactions occur through private marketplaces (PMPs), complicating the buying process.
- Future of DOOH: The integration of DOOH with connected TV (CTV) and advancements in technology, such as first-party data utilization, are seen as key opportunities for growth and innovation in the sector.
- Attention Measurement: The collaboration between IAB and MRC for attention measurement accreditation is a significant step towards validating attention as a metric in advertising, which could benefit OOH advertising strategies.
Chapters
- 00:02:05 - Why Care About OOH/DOOH?
- 00:02:23 - Case for DOOH
- 00:02:49 - Market Size of DOOH
- 00:04:07 - Growth Challenges in DOOH
- 00:07:16 - Programmatic Transactions in DOOH
- 00:08:03 - Leading Programmatic Companies in DOOH
- 00:13:08 - Measurement in DOOH
- 00:16:33 - Future of DOOH and CTV Convergence
- 00:21:45 - Roku's Role in DOOH
- 00:37:41 - Attention Measurement in OOH
Check out the Marketecture Podcast at https://www.marketecture.tv/
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
Have feedback or a question? Text us!
Summary
In this episode of OOH Insider, Tim and Chris Kane from Jounce Media discuss the complexities of Supply Path Optimization (SPO) in the context of DOOH advertising. They explore challenges posed by fragmentation in the RTB supply landscape, sources of demand for DOOH inventory, and strategies employed by networks that are succeeding in this space. The conversation also delves into programmatic advertising's implications and the role of ad networks, emphasizing the need for screen owners to make informed decisions about partnerships and inventory management.
Takeaways
- SPO involves deliberate choices about RTB auctions.
- DOOH faces ambiguity compared to CTV.
- 75% of DSP money is concentrated in three platforms.
- Winning networks focus on specialized SSPs for inventory.
- Screen owners must ensure their supply is highly available.
- Ad networks can dilute ad spend for screen owners.
- The market rewards publishers who run duplicate auctions.
- Screen owners face a dilemma in choosing partnerships.
- Transparency in advertising is crucial for trust.
- Jounce Media offers valuable resources for understanding the market.
Chapters
- 00:00 Introduction to Supply Path Optimization (SPO)
- 02:54 Challenges in DOOH Advertising
- 06:29 Understanding Demand Sources in DOOH
- 11:32 Winning Strategies for DOOH Networks
- 15:55 Navigating Programmatic Advertising in DOOH
- 19:44 The Role of Ad Networks in DOOH
News We Covered
- Commerce Video Drives Retail Growth
- Advertisers Measure Retail Media Success Through Performance
How to Connect with Chris Kane
- Check out Jounce Media: https://jouncemedia.com/
- Connect with Chris Kane on LinkedIn: https://www.linkedin.com/in/christopherfkane
- Follow him on Twitter/X: https://twitter.com/ckane
Try our custom-built GPT for FREE! Custom GPT built on more than 500+ pages of curated OOH Insider transcripts and resources to build The Ultimate Insider. OOH Insider AI.
Have feedback or a question? Text us!
Summary
In this episode, Tim discusses the critical distinction between Connected TV (CTV) and Digital Out of Home (DOOH) advertising with guests Stephen Brooks and Rob O'Rourke from AdXact.io. They explore the importance of content adjacency in unlocking CTV dollars for DOOH, the impact of this integration on the advertising ecosystem, and the role of AdExact in facilitating seamless campaign activation across channels. The conversation also delves into the significance of measurement and reporting in DOOH, highlighting its advantages over traditional CTV metrics.
Takeaways
- Separating CTV from DOOH is essential for media buyers.
- Content adjacency enhances the effectiveness of advertising campaigns.
- DOOH is evolving with the integration of CTV principles.
- AdExact provides a platform for seamless campaign activation across channels.
- The ecosystem is opening up more buying streams for advertisers.
- Transparency in content adjacency is crucial for building trust with buyers.
- Omnichannel marketing is becoming a standard practice in advertising.
- Buyers are looking for easy-to-use platforms that simplify their workflow.
- Measurement and reporting are key components of successful advertising campaigns.
- DOOH offers advantages in terms of fraud prevention and real-time reporting.
Chapters
00:54 Understanding CTV and DOOH
03:38 Content Adjacency and Its Importance
05:33 The Role of AdXact in the Ad Ecosystem
08:13 Activating Campaigns with AdXact Content Adjacency Engine
10:09 How the Content Selection and Curation Process Works
17:21 Feedback from Media Buyers
19:19 Measurement and Reporting in Omnichannel Advertising
Connect with Rob here: https://www.linkedin.com/in/robert-o-abab7610/
And Stephen here: https://www.linkedin.com/in/stephenbrooksla/
News we covered:
Why Separating CTV from DOOH Matters
https://www.cynopsis.com/cyncity/ctv-and-dooh-advertising-whats-the-difference/
37% of US Marketers Shift Ad Spend from Digital to prDOOH Campaigns
https://www.martechcube.com/37-of-us-marketers-shift-ad-spend-from-digital-to-prdooh-campaigns/
Try our custom-built GPT for FREE! Custom GPT built on more than 500+ pages of curated OOH Insider transcripts and resources to build The Ultimate Insider. OOH Insider AI.
Have feedback or a question? Text us!
The retail media advertising category has experienced explosive growth, with spending expected to reach $141 billion in 2024. This surge has seen retail media evolve from a niche segment to a dominant force in digital advertising, led by giants like Amazon and Walmart. But as retail media networks expand beyond traditional search formats into video, audio, one question remains - how can OOH capture more share of wallet and ride this wave?
📌 Why You Should Listen:
This episode is packed with valuable insights for anyone involved in retail, advertising, or media. Whether you're a retailer looking to enhance the shopping experience and monetize your in-store audiences or a brand aiming to optimize your advertising spend, this conversation will provide you with actionable takeaways.
Meet Our Guests:
- Dan Hight: Head of Advertising and Media Partnerships at Placer.ai, a location analytics and market intelligence company.
- Paul Brenner: SVP of Retail Media and Partnerships at Vibenomics, the advertising ad tech and retail media division of Mood Media.
What You'll Learn:
- The Explosion of Retail Media: Discover why retail media is the fastest-growing segment in advertising and how it closely ties ad spend to outcomes.
- Success Factors: Learn what successful retail media networks are doing right, from leveraging first-party data to achieving high loyalty card participation.
- Role of Technology: Understand the critical role technology plays in in-store retail media and how it impacts monetization and customer experience.
- Impressions and Attribution: Get insights into how impressions are quantified and the importance of accurate, trusted data for brands.
- Audio's Impact: Explore the dynamic role of audio in enhancing the in-store experience and driving customer engagement.
🔗 Listen Now:
🎙️
📬 Connect with Dan and Paul:
- Dan Hight - https://www.linkedin.com/in/danhight/
- Paul Brenner - https://www.linkedin.com/in/pabrenner/
🌟 Don't Forget:
If you found this episode helpful, please share it with someone who could benefit. And as always, make sure to smash that subscribe button and leave us a review wherever you're listening. Your support helps us grow and continue bringing you valuable content.
Thank you for being a part of our community!
- Tim
P.S. Have feedback or questions? Email us at tim@theoohinsider.com
Try our custom-built GPT for FREE! Built on more than 300+ pages of curated OOH Insider transcripts to build The Ultimate Insider.
Have feedback or a question? Text us!
Curious about how AI is disrupting media buying?
If so, then this episode is a must-listen!
We dive deep with Brecker Brees, Founder of Preflect, a platform aiming to replace media buying agencies with AI. 🤖
The Origin Story of Preflect: Brecker shares the story of why Mark Cuban invested in an AI Media Buying platform.
AI in Media Buying: Understand how AI is being used to unlock efficiencies and drive growth for some of the fastest-growing brands.
Impact of iOS 14.5: Learn how the changes in iOS 14.5 have influenced media buying and how technology is being used to adapt to these challenges.
Challenges for Small to Mid-Sized Brands: Find out what's holding back DTC brands spending between $3,000 and $90,000 a month on ads from scaling faster and spending more.
Future-Proofing with AI: Get insights into how Preflect's AI-driven platform automates ad buying, optimizes budgets, and adapts to platform changes seamlessly.
📌 Why You Should Listen:
If you're a brand owner, marketer, or just someone interested in the future of AI in marketing, this episode is packed with valuable insights and practical advice. Brecker's journey from a college project to a successful AI platform backed by Mark Cuban is not only inspiring but also full of actionable takeaways.
🔗 Listen Now:
🎙️https://www.theoohinsider.com/ai-media-buying
📬 Connect with Brecker:
- Social Media:@BreckerBrees
🌟 Don't Forget:
If you found this episode helpful, please share it with someone who could benefit. And as always, make sure to smash that subscribe button and leave us a review wherever you're listening. Your support helps us grow and continue bringing you valuable content.
Thank you for being a part of our community!
- Tim
P.S. Have feedback or questions? Email us at tim@theoohinsider.com
Try our custom-built GPT for FREE! Built on more than 300+ pages of curated OOH Insider transcripts to build The Ultimate Insider.
Have feedback or a question? Text us!
Ever wondered what it takes to go viral on DTC Twitter for the right reasons?
Meet Cory Gill, who did just that with his groundbreaking research on the Shopify App Store. 🛒
📌 Why You Should Listen:Whether you're a Shopify app developer, an e-commerce enthusiast, or just curious about the inner workings of app stores, this episode is packed with insights. Cory's research sheds light on the often-overlooked B2B app store ecosystem and offers actionable takeaways for anyone looking to improve their app's performance.
B2B App Marketplaces: The research and conversation focuses on factors that impact app rankings, drawing parallels with consumer app stores like Google Play and Apple App Store. But Shopify's B2B nature makes it unique, find out why.
Reviews, Ratings, and Pieces of Flare: Discover the surprising factors that influence app rankings, including the impact of reviews, average review ratings, and the built-for-Shopify badge.
How To Win: Cory shares practical strategies for app store optimization, keyword usage, and the role that maintaining high review ratings plays.
The Power of Momentum: We discuss the impact of the "snowball effect" in app rankings. Apps that perform well continue to do so, thanks to momentum and social proof.
📃Download the Shopify App Store Analysis here: https://www.alialearn.com/shopify-app-analysis
🔗 Listen Now:
🎙️https://www.theoohinsider.com/winning-the-shopify-app-store
📬 Connect with Cory:
- Social Media:@CoryGill
- Email: cory@alialearn.com
🌟 Don't Forget:
If you found this episode helpful, please share it with someone who could benefit. And as always, make sure to smash that subscribe button and leave us a review wherever you're listening. Your support helps us grow and continue bringing you valuable content.
Thank you for being a part of our community!
- Tim
P.S. Have feedback or questions? Email us at tim@theoohinsider.com
Get the entire back catalogue of OOH Insider, since 2019 at https://www.theoohinsider.com/
Have feedback or a question? Text us!
We sit down with Ben Sharf, Co-Founder of Platter, to discuss making the leap from being an Agency to becoming a SaaS.
🎧 Episode Highlights:
Taking The Leap: Discover what made Ben turn down a lucrative consulting job just 12 hours before his first day to join an early-stage COVID testing startup that scaled to $50 million in revenue in just five months.
Identifying Pain Points: Platter started as an e-commerce agency. Ben shares how they identified recurring pain points in the Shopify ecosystem and turned them into a productized solution. 🛒
Incentive Structures: We unpack how misaligned incentives can disrupt business processes. Ben explains why agencies often struggle to productize their services. 📊
Plotting Your Course: Ben talks about the challenges and strategies for transitioning from an Agency to a SaaS company. "You're not going to get to where you want to go if you don't know where it is that you're trying to get to." 🗺️
Monetizing Excess Value Creation: Learn why focusing on profitability instead of just revenue is crucial, especially in today's market. Ben shares how Platter aims to make and save money for their clients, at the same time. 💰
Saying No to Bad Revenue: Ben discusses the importance of recognizing and avoiding bad revenue. "The people with the least amount of money end up having the most amount of problems." 🚫💸
The Role of AI: Discover how AI is integrated into Platter's operations and the importance of staying ahead of technological advancements. 🤖
Self-Awareness & Vulnerability: Ben opens up about the importance of self-awareness and vulnerability in both personal and professional life. "Regret hurts a lot more than failure. Take the risk and do the things that consume your mind." 🧠
📌 Why You Should Listen:
This episode is packed with actionable insights and real-world experiences that can help you navigate your own entrepreneurial journey. Whether you're looking to transition from an Agency model to a SaaS company, or simply want to hear an inspiring story of resilience and innovation, this episode has something for you.
🔗 Listen Now:
🎙️ https://www.theoohinsider.com/ben-sharf-platter
📬 Connect with Ben:
- Social Media:@BenSharf
- Email: ben@platter.co
🌟 Don't Forget:
If you found this episode helpful, please share it with someone who could benefit. And as always, make sure to smash that subscribe button and leave us a review wherever you're listening. Your support helps us grow and continue bringing you valuable content.
Thank you for being a part of our community!
- Tim
P.S. Have feedback or questions? Email us at tim@theoohinsider.com
Get the entire back catalogue of OOH Insider, since 2019 at https://www.theoohinsider.com/
The Art of Agency Acquisition: What Kyle Hunt Looks for in a Buyout
Are you built to scale?
Built for sale?
Or built for fail?
TL;DR: Tune into this episode of OOH Insider with Tim Rowe and Kyle Hunt if you’re thinking about starting your own ad agency, especially if you want to work with D2C and ecom brands.
- Learn the key pitfalls that make an agency unacquirable
- The critical difference between working in your business vs. on your business
- And the seasonal dynamics that impact ad spending
Discover what makes a company an attractive acquisition target and why owning brands could be a strategic move for agencies. Get insights on prioritizing effective merchandising over basic marketing, the risks and rewards of making significant business bets, and the common trap of chasing new ventures at the expense of expanding what already works. This episode is packed with actionable strategies for anyone looking to elevate their agency-operational acumen.
Scaling agencies is hard BUT there are a few common mistakes that can hinder growth and make them less attractive as acquisition targets - how do you know if you’re making them or not?
Thinking about starting an agency? Here’s how to know when it’s the right time.
- 00:03:29-00:03:39 - "I'm making so much money for these guys. I should be doing this on my own and starting something else."
BEWARE The Brilliant Bottleneck - Does this sound like anyone you know?
- 00:06:53-00:07:04 - "The Brilliant Bottleneck is where they are so involved in working in the business and they know where all of the deep tribal knowledge is buried. They know how it should look and feel, (so much so) that they themselves become the thing preventing the agency from actually scaling."
The #1 Shortcut to Building a Better Business
- 00:16:09-00:16:19 - "It's a little bit of good old fashioned roll up your sleeves and figure it out. Talk to humans."
Is the silent killer lurking in your day-to-day?
- 00:24:07-00:24:17 - "I think shiny object syndrome is the number one killer of great entrepreneurs because it pushes your focus to multiple places."
Top 3 Things I Learned From Kyle Hunt:
- Avoid being the "brilliant bottleneck": Agency owners should learn to delegate and trust their team, rather than being the bottleneck for decision-making and progress. This allows for scalability and growth.
- Be cautious of shiny object syndrome: Agency owners should resist the temptation to constantly chase new strategies and channels. Instead, focus on doing more of what is already working and optimizing those areas for better results.
- Plan ahead for peak seasons: Proper planning and preparation are key for successful peak seasons like Black Friday and Cyber Monday. Start planning well in advance to ensure smooth operations and avoid last-minute chaos.
📧 Connect with Kyle
Kyle offers a free 21-point agency assessment: If you are an agency owner in the one to five million dollars per year revenue range and looking to exit, you can reach out to Kyle Hunt for a free 21-point agency assessment to explore potential opportunities.
Twitter: https://twitter.com/huntkyle
Link Tree: https://linktr.ee/kyledtc
Get the entire back catalogue of OOH Insider, since 2019 at https://www.theoohinsider.com/
There are more than 4.4M sites hosted on Shopify.
Best known for as a powerhouse platform enabling DTC and E-Commerce brands, Shopify isn't just for boutique challengers. It's trusted by Blue Chips like Heinz, Tesla, and Red Bull too, but regardless of size - your site speed is a HUGE part of your customer's experience and ultimately, revenue 🤑
Why does it matter?
Because media money drives interest. Interest drives intent.
And intent shows up as bricks or clicks - store visits or web visits.
Imagine 9 out of every 10 customers who walked into your brick-and-mortar store turning around and walking out before buying or even talking to anyone.
Would you consider that a success? Of course not.
Deloitte Insights 📰
"A staggering 70% of consumers admit that a slow-loading website negatively affects their willingness to make purchases from online retailers"
A delay of 1-3 seconds in page load time increases the likelihood of a bounce by 32%.
As the delay increases to five seconds, the bounce rate jumps to 90%.
This means that 9 out of every 10 customers will leave the site if it takes five seconds to load.
Now consider the opening question..."Why does it matter?"
Find out:
1) How the scam works 😲
2) How to identify if you or someone you're working with has been duped 🧐
3) Why it matters to anyone responsible for driving traffic 📈
What does site speed and media mix say about YOUR brand?00:10:55-00:11:05 - "If it takes that long to load, I'm thinking personally..."Ah, you know, they're advertising on a billboard. They're old school. They're not quite online-ready." So they're not cool. In my mind. I'm going to go get this brand.
How much is a slow site costing?00:17:29-00:17:40 - "A page load time goes from one to three seconds? The probability of a bounce increases by 32%."
Click-and-Mortar - How are offline retail and DTC most similar?
00:52:18-00:52:29 - "How quickly is someone coming to greet me? How friendly are they? How quickly are they asking me the right questions to get me moving towards the right part of the store? How effectively are they building rapport as we're walking to that area of the store? How's their eye contact? It's just all these, it's like the, you know, speeds version of, you know, how quickly are they relaying the information to me and not rambling random"
Search 'OOH Insider' wherever you enjoy fine podcasts or directly, here: https://www.theoohinsider.com/shopifyspeedscam
Get in touch with Lukas here:
- On Twitter https://twitter.com/igobylukas
- On LinkedIn https://www.linkedin.com/in/lukastanasiuk/
- With The Nice Agency https://www.theniceagency.co/
Get the entire back catalogue of OOH Insider, since 2019 at https://www.theoohinsider.com/
In this week's episode, Zachary Pardes, co-founder of Black Valley, a modern media collective, and shares his expertise on how out-of-home advertising can be a game changer for brands.
From the power of tangible marketing to the importance of creative and engaging content, Zach breaks down the strategies for cutting thru the clutter with big, bold OOH - how in a world saturated with fake influencers and AI, OOH advertising stands out as a genuine and authentic way to connect with consumers.
🚀 Why Out-of-Home Advertising Matters
Zach emphasizes the tangible and real nature of OOH in a world filled with digital noise. He highlights the unique opportunity out-of-home provides to capture attention and engage with audiences in a meaningful, memorable way.
- 00:02:19-00:02:29 - "OOH is one of those few channels that is tangible. It's still real. And not to mention it's sleek, it's sexy. You throw some killer creative up on a board or on transit, people take note."
- 00:06:18-00:06:29 - "Let's not lose sight of the fact that there is huge value in running BIG, bold, visual creative, that's fun, that's engaging, that's entertaining, and that gets eyeballs on the brand."
📊 Data-Driven Strategies for Success
Discover how Black Valley leverages data to drive successful OOH campaigns. From analyzing customer clusters to creating timely and relevant offers, Zach shares insights on how data plays a crucial role in campaign planning and execution.
- 00:05:47-00:05:58 "I always laugh when execs or senior leadership will come into a room and they'll say, How can you justify this? And it feels so much like you're talking to your pops, like your grandfather back then. "Oh, when I was your age, hot dogs cost a nickel!" And look, yeah, that was true. But we're also not dying of polio, right? So some things have gotten better. Some things have changed. Let's open up our minds a little bit here."
- 00:09:02-00:09:12 - "I'm sure 2% to 5% of people are like, you know what? I could go for a chicken sandwich. But for the rest of them, it's like, look, you've planted the seed. And the seed is there. And it's going to grow. And you're going to cultivate it."
🌈 Message of the Month: "Chill the FOut!"
In a world filled with hustle and bustle, Zach reminds us to take a moment to relax and enjoy life. Remember, it's all going to be okay. So, take a deep breath, put down your phone, and spread some positivity around you.
- 00:30:57-00:31:07 - "Chill the fuck out. Everyone relax. It's all going to be OK."
Connect with Zachary Padres here 🤝
- LinkedIn: https://www.linkedin.com/in/zpardes/
- Check out the Black Valley media collective here: https://blkvlly.com/
Get the entire back catalogue of OOH Insider, since 2019 at https://www.theoohinsider.com/
Top 10 Takeaways 📰
- Brands should focus on acquiring new customers rather than overspending talking to existing customers via paid media. Why? Because the reported ROAS for existing customers is typically higher than the actual incremental ROAS.
- Incrementality testing is critical to determining the true impact of different marketing channels. Try This: Match market tests can help identify the incremental revenue generated by specific channels.
- Balancing media spend between creative and actual media is essential. Creative plays an important role in driving performance and can be overlooked. Consider: Effective ad dollars and the relationship to creative dev.
- Traditional media, like OOH, can be truly incremental and complementary to digital channels like Facebook and Google. Why: Reaching new audiences.
- Over-attribution can occur when multiple platforms take credit for the same conversion. Pro Tip: Limit the number of digital channels and focusing on the ones that drive the most results can help avoid over-attribution.
- Transparency in messaging during sales events, like Black Friday or Cyber Monday, is table stakes. Brands should avoid misleading or confusing customers with any sale message to maintain a positive customer experience.
- User-generated content (UGC) is under leveraged in promoting sales. Brands should consider creating more entertaining and relatable content that resonates with their target audience.
- Brands should prioritize email and SMS programs, as well as website optimization, to maximize customer retention and lifetime value.
- Avoid over-optimization from a content standpoint. Instead of creating highly tailored creative for existing customers, focus on distilling the brand and product in a way that is universal and engaging to a broader audience. Pro Tip: Be cohesive.
- When working with media partners, prioritize those who provide input and expertise on creative strategies. Their insights can help optimize the effectiveness of out-of-home, TV, or direct mail campaigns.
Key Moments 🔑
- 00:02:09 - Media Buying and Budget Optimization
- 00:03:31 - Balancing Creative and Media Spend
- 00:07:10 - Incrementality and Attribution
- 00:08:19 - Over-Attribution and Marketing Efficiency
- 00:09:10 - Starting Points for E-commerce Media Buying
- 00:10:13 - Channel Expansion and Over-Targeting Issues
- 00:12:18 - Incrementality Testing and Match Market Analysis
- 00:14:58 - Why NOT To Nurture Existing Customers with Paid Media
- 00:17:01 - How To Know When to Explore New Marketing Channels
- 00:22:00 - Black Friday/Cyber Monday Biggest Mistakes
🚨 OOH Case Study 🚨
Don't forget to download the Out-of-Home case study mentioned in the episode.
- https://www.theoohinsider.com/downloads/case-study-geneo/
Connect with Chris Rigas and Markacy 🤝
- LinkedIn: https://www.linkedin.com/in/chris-rigas-b03079b1/
- Email: chris.rigas@markacy.com
- Markacy: https://www.markacy.com/
To listen to the episode, head over to [Podcast Platform] or visit our website [Website URL]. And don't forget to check out the show notes for all the links and resources mentioned in the episode.
Get the entire back catalogue of OOH Insider, since 2019 at https://www.theoohinsider.com/
Are you struggling to track and measure ROI from your marketing mix?
Tune in to this episode to decode the digital marketing media buyers' playbook and quantify the full-funnel buyer's journey.
📢 Marketing Measurement: Balancing Data and Insights
We've all heard the saying...
"I know half of my marketing works. I just don't know which half."
Now. with the disappearance of cookies and the rising cost of customer acquisition, it has become more crucial than ever to understand the effectiveness of our marketing efforts.
In this episode, our guest, Phoenix Ha, shares her insights on how to balance the need for tracking and measuring every marketing dollar with understanding the full buyer's journey.
On Having Hard Conversations About Data00:14:13-00:14:24 - "I believe in pure honesty, even if it hurts."
On Data Bias00:15:06-00:15:16 - "What's the name of the platform? Google. It's biased. I cannot go after biased data because I suffered the consequences."
On Using Data to Inform and Optimize Strategy00:20:21-00:20:32 - "I can optimize the landing page to show this beanie, but the next three are going to be a snapback. And why don't we create a bundle, increase conversion, reduce the amount of clicks"
On iOS 14.500:05:47-00:05:58 - "Cataclysmic. I call it the 'AdPocalypse'."
On the Founder's Journey00:07:26-00:07:36 - "I think that's the beautiful part is the journey and falling in love with the process"
🎙️ Origin Story: From Modeling to Marketing
Phoenix Ha's origin story starts as a model at a young age, where she developed a passion for the business side of the industry. After a chance encounter during medical school, Phoenix decided to go all-in on a career in marketing.
Phoenix has worked with brands like RVCA, Oakley, and Disney, and has led teams of media buyers for some of the fastest-growing DTC brands in the world. But it was the challenges brought about by the iOS 14.5 update that led Phoenix to discover her true passion for data-driven marketing.
Today, she is the co-founder of AdBeacon, a platform that helps brands track and optimize their marketing efforts.
🌐 AdBeacon: Solving the Challenges of Measurement
AdBeacon utilizes first-party data, to provide brands with a comprehensive view of their marketing performance. With AdBeacon, marketers can track the entire customer journey, from the initial click to the final purchase.
The platform offers unique insights, like the ability to parse out
- Which channels and campaigns are driving new customers 🛍
- Optimize landing pages based on purchase data 📈
- And even analyze the impact of specific models or creative elements on revenue generation 💰
📧 Connect with Phoenix
- Twitter: https://twitter.com/_phoenixha
- LinkedIn: https://www.linkedin.com/in/phoenixha/
- Email: phoenix@adbeacon.com
Checkout AdBeacon here https://www.adbeacon.com/
Get the entire back catalogue of OOH Insider, since 2019 at https://www.theoohinsider.com/
Struggling to separate the signal from the noise in your marketing attribution?
🎙️ Podcast Episode Recap
In this episode, we dive deep into the world of "Hard to Measure Marketing Channels" with customer insights platform, KnoCommerce Founder, Jeremiah Prummer.
Jeremiah highlights the need to go beyond tracking and measuring every marketing dollar and focus on the qualitative insights that drive growth. By asking the right questions, brands can uncover the motivations behind customer purchases and target their ideal audience more effectively.
Also discussed: The impact of different marketing channels, such as TV, radio, and Out-of-Home (OOH) advertising. He emphasizes the correlation between these channels and their ability to amplify word-of-mouth recommendations and build customer trust.
By tracking trends and asking customers about their journey, brands can optimize their marketing mix and achieve better results.
📰 Top Highlights
- With more than 100M survey questions observed each year, Jeremiah helps us understand how "hard to measure" channels like TV, Radio, and OOH, contribute to the overall marketing funnel for some of the world's fastest-growing DTC and e-commerce brands.
- Jeremiah emphasizes the importance of specifically understanding what motivates customers to buy and bridging the gap between offline and online buying experiences.
- The correlation between different marketing channels and their impact on the buyer's journey is a key factor in optimizing marketing strategies.
- TV advertising is an underutilized channel that can provide credibility and reach new audiences, but it requires patience and a longer-term perspective.
Key Moments
- 00:16:43-00:16:54 - "60% plus of people take more than a week to make their first purchase."
- 00:27:12-00:27:22 "I actually think TV gives you, it gives your brand more credibility than just throwing up a Facebook ad, right? There's a bigger barrier to being on TV and especially on having a good TV ad. I think that tells people you're a legitimate brand. You're real."
- 00:30:46-00:30:56 "Asking people 'How long they knew about your brand before purchasing' can be really valuable."
📢 Message from Jeremiah
"If I could put any message on a billboard for the world to see, it would be: 'Show up, do your best, and remember that it's enough.' We often get caught up in comparison and feeling like we're not doing enough, but the truth is, as long as we give our best effort, that's all that matters."
📚 Recommended Resources
- Nine Operators Podcast: Jeremiah recommends this podcast hosted by four entrepreneurs who run nine-figure businesses. Gain valuable insights into planning, operations, and running a successful business. Listen here
📧 Connect with Jeremiah
- Twitter: https://twitter.com/JeremiahPrummer
- LinkedIn: https://www.linkedin.com/in/jeremiahprummer/
- Email: jeremiah@knocommerce.com
To listen to the episode, search 'OOH Insider' on your favorite podcast platform or visit https://www.theoohinsider.com/jeremiahmeasures
Get the entire back catalogue of OOH Insider, since 2019 at https://www.theoohinsider.com/
In this episode of the Dealer Talk podcast, host Herb Anderson welcomes guest Tim Rowe to discuss the power of traditional marketing, specifically Out-of-Home (OOH) advertising, in 2024. Tim, a self-pronounced reformed digital marketer and ambassador for Team Real World, shares his perspective on the effectiveness of traditional marketing strategies and provides tactical insights for dealers looking to leverage these strategies for success.
[00:02:32] Traditional marketing's evolution.
[00:09:10] SEO Hack - Podcasting for local dealers.
[00:15:11] Offline attention arbitrage
[00:17:27] Traditional advertising vs digital advertising.
[00:20:06] The challenges of digital marketing.
[00:23:58] Dealers going dark during COVID.
[00:28:23] The ultimate grassroots credibility.
[00:32:38] Tracking website traffic correlations.
[00:33:45] Thinking differently for profitability.
[00:36:27] Deterministic targeting in Out-of-Home (OOH) advertising.
[00:40:19] Traditional vs. digital marketing.
[00:43:08] Mindshare and advertising effectiveness.
[00:46:54] Traditional ad channels and cost.
Get the entire back catalogue of OOH Insider, since 2019 at https://www.theoohinsider.com/
In this episode, OOH Insider Host Tim Rowe, appears on the Prompt Jockey podcast hosted by Joe DiRico. The Prompt Jockeys get the Insider's take on "What Is OOH?"and how born online brands and creators should start to think about attention in the real world.
[00:02:58] Brick and mortar mindset.
[00:06:28] Billboards and modern media.
[00:11:39] Exploitable value in billboards.
[00:14:24] Exposed Visitation Rate - How to Measure OOH Advertising
[00:16:40] Long-lasting impact of billboards.
[00:22:02] LifeLock's bold marketing strategy.
[00:25:36] RideshareTV - backseat tablet advertising.
[00:32:02] Young people deleting social media.
[00:37:02] Targeting for OOH.
[00:41:17] Out of Home and direct mail.
[00:44:00] App integration into screens.
[00:50:33] Video production and short clips.
[00:52:27] Content distribution strategies.
[00:55:53] Accountability and motivation.
[00:59:44] Changing marketing mix drives success.
Connect with Tim Rowe at https://www.linkedin.com/in/troweactual/
And learn more about Joe DiRico here https://www.theoohinsider.com/guests/joe-dirico/ or checkout the Prompt Jockeys podcast - https://www.promptjockeys.ai/
Get the entire back catalogue of OOH Insider, since 2019 at https://www.theoohinsider.com/
Did you know there's 45% more ad budget available from the long tail? But what is the long tail and how do you master if your own growth?
In this episode, Tim Rowe discuss a report from Moffett-Nathanson that lowers its long-term forecast for digital advertising.
The trigger for this revision was a profit warning by social media company Snapchat.
The firm expresses concerns about the long-term growth prospects of digital advertising, citing unsustainable corporate profitability and the explosion of e-commerce activity by small and medium-sized businesses.
Tim highlights how the COVID-19 pandemic has impacted the advertising landscape, with the cost to acquire customers digitally rising and lockdowns causing a flood of money into the internet.
As a result, Moffett-Nathanson has lowered its long-term online ad growth forecast by 33%, from 18.5% to 12.5% - find out what it means for your media sales team.
[00:01:07] Lowering long-term ad forecast.
[00:03:42] The long tail revenue.
[00:07:18] Programmatic as a bad deal.
[00:11:14] Local regional sales strategy.
[00:14:29] Laggy comment section on LinkedIn.
Full episode at https://www.theoohinsider.com/thelongtail
Get the entire back catalogue of OOH Insider, since 2019 at https://www.theoohinsider.com/
Get SwellAI and Support OOH Insider Or click here https://shorturl.at/kmsw1
Originally aired on the In The Pit podcast with Swell.ai co-founder, Cody Schneider, in this episode, Cody interviews Tim Rowe, Host of OOH Insider and goes under the hood of How OOH Marketing and Advertising works and inside the growth engine that powers the OOH Insider podcast, a Top 100 Apple Podcast.
We discuss the importance of learning the skills required to produce and grow a podcast, including content creation and marketing and emphasize the significance of having good distribution for content above everything else. Overall, the episode provides insights into the world of OOH advertising, podcasting and the strategies for success with both.
Connect with Cody here https://www.theoohinsider.com/guests/cody-schneider/
Key Moments
[00:00:09] Podcasting challenges and growth.
[00:04:58] Dominating attention in physical spaces.
[00:07:12] Billboard campaigns targeting specific audiences.
[00:12:05] Terrible show notes and SEO.
[00:13:57] Detaching from perfectionism.
[00:19:59] YouTube shorts viewership strategy.
[00:23:20] Explosive YouTube growth.
[00:25:37] Building media brands with AI.
[00:28:43] Podcasting changing lives and businesses.
[00:33:19] The magic of billboards.
[00:36:20] Growing social accounts through algorithms.
[00:38:46] Cheap and effective advertising.
[00:42:49] Ramen profitable?
[00:47:13] AI and people with lots of tabs.
[00:53:03] Deterministic measurement and market feedback.
[00:56:12] The power of niche media.
Get the entire back catalogue of OOH Insider, since 2019 at https://www.theoohinsider.com/
In this episode, Tim Rowe, host of OOH Insider is joined by Bob Gruters, CRO of Loop TV, and Brian Rappaport, Founder of Quan Media Group in a recreation of their recent panel discussion at Advertising Week titled "It's Just TV".
The episode is a raw, direct conversation on the existential crisis facing brands and marketers, and how taking advantage of context and content has never made more sense; given the targetability, measurement capabilities available, and pure efficiency from a cost standpoint.
They recount what the in-person experience was like, answer the same audience questions that were submitted LIVE, and build on those concepts in this action-packed panel-style conversation originally titled "It's Just TV" and reborn in this setting as "It's Just Good Marketing".
Key Moments:
[00:06:05] How does context shape content consumption?
[00:07:18] Context and relevance in media.
[00:10:34] Building a streaming content network.
[00:14:08] Branded content in OOH.
[00:21:24] Programmatic sponsorships and independent shops.
[00:25:14] Falling effectiveness of advertising online.
[00:32:25] Passing data in programmatic advertising.
[00:34:15] Being a participant in active feedback and shaping media.
[00:38:27] Why should we take OOH advertising seriously?
[00:41:49] Digital advertising and news platforms.
Get the entire back catalogue of OOH Insider, since 2019 at https://www.theoohinsider.com/
Learn About:
The 4 Pillars for Performance Marketers Using OOH
In this episode, Tim Rowe and performance marketing expert, Simon Mills (Founder of George St. Growth) highlight the significance of simplicity and directness in advertising to elicit a response from the audience. They emphasize the need for visual clarity, an offer, and a call-to-action to create the ultimate "branded-performant creative"
They discuss the importance of negotiation to bottom-line metrics like CAC and Simon emphasizes the importance of creating a win-win situation for brands and media publishers alike.
And check out some of these key moments:
[00:06:30] Running direct response test.
[00:10:34] SaaS or FinTech application.
[00:12:27] Branded search and campaign awareness.
[00:15:53] Channel diversification and mindset shift.
[00:17:41] The halo effect of OOH advertising.
[00:26:26] Impact through wrapped delivery trucks.
[00:27:07] Critical Creative for CAC
[00:39:38] Negotiating media buying strategies.
[00:45:01] How To Measure OOH Advertising and Results.
Mentioned links:
https://www.theoohinsider.com/guests/simon-mills/
https://georgestgrowth.com/
https://www.linkedin.com/in/troweactual/
https://www.linkedin.com/in/simonmills3/
Get the entire back catalogue of OOH Insider, since 2019 at https://www.theoohinsider.com/
Join Clay Lundquist, Founder of Exposure Agents, and Tim Rowe, Host of OOH Insider in a conversation about how brands show up, for real.
We talk about the importance of customers trying your product and the impact it has on conversion rate, lifetime value, and overall customer satisfaction.
Clay teaches us the simplicity with which you can execute an impactful brand experience for your biggest fans with event marketing.
Links:
Connect with Clay on LinkedIn Here: https://www.linkedin.com/feed/
Learn More About Clay Here: https://www.theoohinsider.com/guests/clay-lundquist/
And Check Out Exposure Agents Here: https://exposureagents.com/
Key Moments:
[00:05:51] Why is it important to show up?
[00:07:08] Street sampling and market research.
[00:010:47] Event marketing as a part of your strategy.
[00:12:14] Choosing the right event venue.
[00:15:24] Alternative marketing ideas and tactics.
[00:20:34] Memories of McDonald's French fries.
[00:22:41] Festivals and the last mile of marketing.
Get the entire back catalogue of OOH Insider, since 2019 at https://www.theoohinsider.com/
What makes "Fake OOH", fake? Who gets to decide?
Join David Title, Founder and Partner of Bravo Media and Tim Rowe, Host of OOH Insider as we discuss the marketing trend that's taking over social channels - CGI-generated, virtual OOH.
We talk about how brands are embracing the idea of creating virtual versions of their content for distribution through social media channels and influencers. And talk about how brands are testing digital versions of their ideas and scaling into the real world. So the question to be answered is - is this a good or bad thing?
This episode is definitely Pro-FOOH and explores how this "trend" could be a growth hack for the industry.
And checkout some great examples of CGI-Generated OOH here:
https://www.youtube.com/playlist?list=PLeUiVph10C44D-MdsNlR6EISGEFBoPqYr
Get in touch with David directly at david@bravomedia.com
Key Moments:
[00:05:10] A visual dining experience.
[00:09:31] "Fake OOH"
[00:011:02] Anamorphic billboards and social media amplification.
[00:17:06] Virtual billboards and perception.
[00:19:19] Where's the line between spec art and a lawsuit?
[00:23:01] Creative 3D video effects IRL.
[00:27:22] How brands are executing against these objectives.
Get the entire back catalogue of OOH Insider, since 2019 at https://www.theoohinsider.com/
In this episode, we're joined by Rae Guimond from digital retail analytics platform - PriceSpider. In it, we discuss the changing landscape of consumer behavior and how brands can effectively reach their target audience.
We unpack the importance of understanding which marketing channels and opportunities yield the best results and explore how the post-pandemic trends have accelerated the in-store application of digital insights for retail brands.
Key Moments:
00:07:19 Consumer spending impacted by inflation.
00:18:46 How to leverage QR Codes to enhance the customer experience.
00:29:43 Real-time data optimization for ROI.
00:35:37 Consider omni-channel customer experience.
00:39:47 Integration of digital and physical for the customer.
Get the entire back catalogue of OOH Insider, since 2019 at https://www.theoohinsider.com/
In this episode, we explore the evolution of location-based marketing and its impact on the industry. With the global market for location-based marketing services projected to reach $232 billion by 2030, we discuss the challenges posed by ad blockers, VPNs, and the shift to a cookie-less future.
Our guest, Dan Hight, Vice President of Channel Partnerships at Placer, shares insights on the origins of GPS and how it has transformed the marketing landscape. From commercial real estate to advertising, we delve into the role of location analytics and true market intelligence in shaping the future of location-based marketing. Tune in to learn more and leave with a deeper understanding of this dynamic field.
Get in touch with Dan at dan.hight@placer.ai and visit https://www.placer.ai/ for a free trial of Placer.ai and to learn more.
Key Concepts and Highlights:
- The Growth of Location-Based Marketing: The global market for location-based marketing services is projected to reach $232 billion by 2030, driven by the widespread use of cell phones and advancements in technology.
- The Role of GPS: GPS on our phones exists primarily due to the need for public safety, particularly in emergency situations. The FCC mandated the inclusion of GPS capabilities on cell phones to enhance 911 services.
- The Evolution of GPS: GPS technology has come a long way since its inception, with improvements in accuracy and new standards being deployed. GPS is now responsible for an estimated trillion-dollar impact globally.
- Transition from Interest and Intent to Behavior and Movement: Traditional digital marketing focused on targeting audiences based on their interests and intent. However, location-based marketing shifts the focus to understanding consumer behavior and movement in the real world.
- Privacy Concerns and Changing Regulations: With the rise of privacy regulations and consumer awareness, the advertising industry is moving away from one-to-one targeting and towards one-to-many or one-to-few approaches. This shift aligns with the changing landscape of consumer preferences and regulatory requirements.
- The Impact of Data Collection: Data collected for location-based marketing differs from online data collection for ad targeting. Placer.ai's approach focuses on place intelligence rather than individual profiling, ensuring privacy and regulation compliance.
- Technology Advancements and Future Possibilities: Advancements in technology, such as the expansion of the Wi-Fi spectrum, will unlock new capabilities for location-based marketing. Improved indoor positioning and enhanced consumer experiences will be exciting developments in the coming years.
Get the entire back catalogue of OOH Insider, since 2019 at https://www.theoohinsider.com/
In this follow-up episode, Brooke returns as the most downloaded guest to discuss programmatic DOOH. The conversation focuses on the disconnect between OOH specialist agencies, programmatic buying teams, and media companies in navigating the fast-paced world of programmatic.
We talk about trends and media integration, how unified education is arguably more important than unified impression counting, and how the power of real-time broadcast could be the key to unlocking more growth for offline media, at large.
See the AT&T commercial mentioned here: https://youtu.be/BKjzp3En67Q
Be sure to check out the new look and app of doohx.io here: https://www.doohx.io/
And you can email brooke@doohx.io to get in touch directly.
Key Moments
- 00:04:28 Programmatic DOOH as a growth lever for brands and publishers.
- 00:07:33 How OOH is evolving into a content platform.
- 00:10:31 The Power of RTB - Real-Time Broadcast > Bidding
- 00:12:06 How To Measure OOH Advertising
- 00:16:08 Celebrating the Creatives.
- 00:20:59 Global education platform launching app 9/12
Learn more about the guest here : https://www.theoohinsider.com/guests/brooke-ermogenis/
Do you have napkin sketches and big ideas that you want to bring to life for a brand? If so, you should head over to tryadscout.com
Expedite procurement with verified & responsive companies who turn napkin sketches into reality. TryAdScout.com Is Simplified Discovery For Marketing In The Real World.
This is a rebroadcast of "AI in OOH" a LinkedIn Live Event (which can you can access here).
In this free class, I talk about how to incorporate AI in your OOH workflows.
Whether for sales enablement, measurement, or streamlining your operation, this is a great primer on the use of generative AI in your media company or as a media buyer or media planner.
There is a deck that accompanies this presentation which can be accessed for free at https://rb.gy/d5kk4
Key Timestamps:
- [00:01:25] AI enabling personal workflows.
- [00:06:13] AI in the podcasting industry.
- [00:11:22] Researching keywords with AI.
- [00:14:07] Creating internal apps with AI.
- [00:16:09] App built with spreadsheet integration.
- [00:20:13] Billboard foot traffic in cities.
- [00:24:03] Increasingly challenging quantifying the impact measurement.
- [00:27:58] Web traffic and media measurement.
Do you have napkin sketches and big ideas that you want to bring to life for a brand? If so, you should head over to tryadscout.com
Expedite procurement with verified & responsive companies who turn napkin sketches into reality. TryAdScout.com Is Simplified Discovery For Marketing In The Real World.
Retail Media Masterclass
Learn about in-store networks and how to maximize return on ad spend.
Join Mike Pollack, the CRO of GroceryTV, and myself in today's episode where we're breaking down:
-
What it means to scale as a modern media company
-
How to unlock distribution with focus
-
And dive deep on why Retail Media Networks (RMNs) are so hot
Get in touch with Mike at mike@grocerytv.com
Highlights and Key Concepts:
- The Power of Having Systems and a Defined Product:
- Leveraging Distribution for Scaling:
- The Current Wave of Innovation in Retail Media:
- Challenges and Opportunities in Adoption:
Key Moments
- 00:08:14 Focus and sacrifice drive success.
- 00:17:03 Retail media is rapidly growing.
- 00:19:20 Retail media networks are evolving.
- 00:27:02 In-store media is evolving.
- 00:29:33 Retail media can drive performance.
Do you have napkin sketches and big ideas that you want to bring to life for a brand? If so, you should head over to tryadscout.com
Expedite procurement with verified & responsive companies who turn napkin sketches into reality. TryAdScout.com Is Simplified Discovery For Marketing In The Real World.
In this episode, Tim is joined by Robert Chen, CEO of eatmise, a food delivery platform in New York City.
They talk about how eatmise partners with top restaurants to bring prepped, ready-to-cook ingredients to customers' doors, allowing them to cook restaurant-quality meals in under 10 to 15 minutes.
They discuss the challenges of upending an established business model and of building a three-sided marketplace, and how, by restricting their supply side to a curated offering of premier restaurants and dishes, they're able to drive demand and scale, profitably and predictably.
Do You Create Value or not?It’s a simple question, but an honest one.
And in a crowded market, it’s the most important.
Join eatmise CEO, Robert Chen, and I as we break down his founder’s story and apply the lessons of a disruptive NYC food-delivery platform to the job to be done with OOH advertising and enabling brands to access the ultimate canvas.
Should you curate and limit supply-side partners?
- Why does the opportunity exist in the first place?
- Can your framework scale?
- What’s your defensible moat?
- Do you create value or not?
Key Moments -
00:11:03 Opportunity to monetize unused capacity.
00:16:23 Building a startup requires hands-on experience.
00:17:21 Outsider is the new Insider.
00:22:32 Convenient subscription-based buying.
00:26:52 Standardized ordering.
Enjoy,
Tim 🎧
Do you have napkin sketches and big ideas that you want to bring to life for a brand? If so, you should head over to tryadscout.com
Expedite procurement with verified & responsive companies who turn napkin sketches into reality. TryAdScout.com Is Simplified Discovery For Marketing In The Real World.
In this episode, Tim Rowe, Host of OOH Insider and Raghav Sharma, Founder of Perfitly discuss the importance of retail and the challenges faced by e-commerce brands.
They highlight the significant ad spend on retail media networks and the dominance of brick-and-mortar stores in global retail sales.
**Did you know that more than 80% of purchases are made in brick-and-mortar stores?
And that trend is only growing 📈**
Tim and Raghav explore ways to create more engagement in physical settings and bridge the gap between digital and physical shopping experiences.
Tune in to learn how to connect with customers and become their trusted guide in the retail journey.
Want to learn more about Placer.ai and schedule a personal demo together?
Send me an email at tim@theoohinsider.com
And be sure to connect with Raghav at raghav.sharma@perfitly.com and learn more at Perfitly.com
Key Moments:
[00:04:52] What does it mean to 'digitally try on clothes'?
[00:08:57] Antiquated techniques in fashion.
[00:14:05] How did digital adoption accelerate during the pandemic?
[00:19:11] What is digital garment fitting technology?
[00:22:09] Selling digital clothing in the metaverse.
[00:26:41] What is the relationship between conversion rate and shopper experience?
[00:29:39] How personalized lookbooks will change marketing.
Do you have napkin sketches and big ideas that you want to bring to life for a brand? If so, you should head over to tryadscout.com
Expedite procurement with verified & responsive companies who turn napkin sketches into reality. TryAdScout.com Is Simplified Discovery For Marketing In The Real World.
In this episode, Brendan Papariello, CEO of Viniamo, shares the fascinating story of how his company brings the Italian countryside and its unique wines to customers' doors. We discuss the intersection of wine and OOH advertising, highlighting the importance of how connecting customers with exclusive, hard-to-find wines can be just like the job to be done in building a real-world brand.
Key Moments:
[00:06:05] Licensing logistics and loopholes - how to create opportunity
[00:09:10] Overlooked opportunities in the industry
[00:14:41] The internet loves Nonna
[00:19:14] Italian-American culture and authenticity as a brand
[00:25:11] Introducing unique wines and grapes
[00:29:44] The untapped beauty of Northern Italy
Love OOH? Love wine?
Get 20% off at Viniamo.co by using promo code OOH20
Because of state laws, Viniamo is only able to ship to PA, NY, FL, Washington DC, and CA.
Don't live in one of those states? I bet a colleague or client does!
Get someone an incredible gift that comes complete with stories for your next conversation, send them some wine from Viniamo and use promo code OOH20 to save 20%
Do you have napkin sketches and big ideas that you want to bring to life for a brand? If so, you should head over to tryadscout.com
Expedite procurement with verified & responsive companies who turn napkin sketches into reality. TryAdScout.com Is Simplified Discovery For Marketing In The Real World.
In this episode, Tim Rowe (host) and Jason Eckerling (guest) discuss the relevance of programmatic digital out-of-home (DOOH) advertising in the current marketing landscape.
Connect with Jason on LinkedIn here.
They highlight how more media is being pushed through programmatic channels, making it easier for agencies and buyers.
They also emphasize the flexibility and convenience of programmatic advertising, especially in uncertain economic times. Jason, who was a co-founder of an online marketplace (Billboarder), shares insights on the benefits of programmatic dooh advertising. Tune in to learn more about the role of programmatic technology in accessing inventory and launching campaigns offline and in the retail media space.
Key Moments:
00:06:48 Complexity in programmatic out-of-home advertising.
00:13:30 Programmatic DOOH growth in local markets.
00:21:54 Opportunity in entertainment industry uncertainty.
00:22:06 OOH measurement as the catalyst for growth.
00:23:39 Consolidation of programmatic DOOH players in the industry.
Do you have napkin sketches and big ideas that you want to bring to life for a brand? If so, you should head over to tryadscout.com
Expedite procurement with verified & responsive companies who turn napkin sketches into reality. TryAdScout.com Is Simplified Discovery For Marketing In The Real World.
In this episode, Tim welcomes Nathan, a fractional CMO with a background in finance and management consulting. They discuss the challenges facing CMOs and marketing leaders, with a focus on out-of-home advertising.
Nathan shares his experiences, including wrapping buses, hanging billboards upside down, and using Google Search Console for brand lift studies.
Despite starting out in finance and management consulting, Nathan found his passion in sales and marketing and now helps companies grow and scale. Tune in for an insightful conversation on modern marketing strategies.
Key Moments:
00:06:06 Takeaway: Selling ideas is not enough; execution is key.
00:16:19 Perfection hinders progress and scale.
00:22:05 Consider sustainability and practicality.
00:27:04 Focus on high-impact, memorable experiences.
00:38:40 How To measure brand lift with Google Search Console.
Connect with Nathan on LinkedIn at https://ca.linkedin.com/in/yeungnathan
Follow his marketing tips and insights on Instagram at https://www.instagram.com/fyamarketing/
And check out his company here https://findyouraudience.online/
Here are the top 3 key takeaways from our discussion:
1️⃣ Importance of Imperfection and Scale in Business: Nathan shared how perfection isn't necessary for success in business. Instead, focusing on scale and productivity can lead to remarkable results. As he said, "You don't need perfection. What you need is scale." 📈
2️⃣ Unconventional Advertising Strategies: We explored unique advertising tactics that grab attention and create a memorable brand image. From flipping billboards upside down to placing ads on doors, Nathan revealed how intentionally making mistakes can engage and captivate audiences. 🚀
3️⃣ Sustainability and Practicality in Marketing: Nathan emphasized the need for sustainable and practical marketing tactics. We discussed the importance of considering long-term viability and operational feasibility. As he put it, "You have to be in an operational environment where you can sustainably do something for a long period of time without it disrupting your business." ♻️
Do you have napkin sketches and big ideas that you want to bring to life for a brand? If so, you should head over to tryadscout.com
Expedite procurement with verified & responsive companies who turn napkin sketches into reality. TryAdScout.com Is Simplified Discovery For Marketing In The Real World.
Today’s guest is Avi Stoller, co-founder and chief revenue officer of TAIV, a place-based ctv disruptor that uses AI to perform maybe one of the most agreeably useful tasks for humanity - changing the channel on the TV during commercial breaks.
Find out how drinking beer and watching playoff hockey led to building AI that changes the channel during commercial breaks in sports bars during the biggest moments in sports to position brands front and center at the right place and right time.
Here’s a fun fact for you - 94 of the top 100 most-watched pieces of television programming last year was a sporting event. 82 of them were NFL games. Now, think about how many tv commercials you see playing on tv’s in public places. Now think about how many of those are in sports bars and consider the ability to automate changing the channel on all of those TVs as soon as they go to commercial break and infusing more timely and relevant content.
Check out TAIV on AdScout by clicking here.
Do you have napkin sketches and big ideas that you want to bring to life for a brand? If so, you should head over to tryadscout.com
Expedite procurement with verified & responsive companies who turn napkin sketches into reality. TryAdScout.com Is Simplified Discovery For Marketing In The Real World.
10 years ago, MK was winning awards and caffeinating the greater Boston area as a Manager at Starbucks. Today, just a decade later, MK is the CMO of Loop &Tie, a gifting platform that is disrupting the traditional industry of putting your logo on a coffee mug and calling it a gift by focusing on sourcing gifts from small, artisan makers to create a marketplace full of unique actual gifts like handcrafted nesting bowls or a cowboy firepit grill.
And every gift comes with the story of how it came to be, enabling connection with the artist while maintaining their ethos of being the first carbon regenerative platform of its kind.
MK came up through the performance marketing ranks, with stops at HubSpot, Birdeye, and Alyce before taking the reigns at Loop &Tie and we talk about some really hard topics like balancing the responsibility of ethics and the bottom line while being a marketer and how to ensure that everyone from the consumer to the creator receives the value they’re expecting.
We discuss the importance of storytelling as an amplifier for your brand no matter what tactics you choose to tell it, and how being a facilitator is not only a superpower but also a skill to master in your career in pursuit of solving meaningful problems.
Connect with MK on LinkedIn here:
https://www.linkedin.com/in/mkgetler/
And be sure to check out the amazing gifts at Loop &Tie here:
https://www.loopandtie.com/
Do you have napkin sketches and big ideas that you want to bring to life for a brand? If so, you should head over to tryadscout.com
Expedite procurement with verified & responsive companies who turn napkin sketches into reality. TryAdScout.com Is Simplified Discovery For Marketing In The Real World.
In this episode, Eddie Yang, founder of Visual Feeder, talks about his journey into out-of-home advertising and how he came to found Visual Feeder, a projection mapping platform that leverages vacant storefronts to create network effects for brands.
Eddie shares his experience of starting a company in this industry and how he landed his first client, Lyft. He also discusses his experience with Techstars, an accelerator program that provides investment and mentorship to startups. Eddie emphasizes the value of participating in an accelerator program like Techstars, as it helped Visual Feeder to grow faster and avoid costly mistakes.
Eddie also talks about Visual Feeder's approach to leasing commercial spaces for their projection mapping campaigns and their plans for future growth.
And check out the available store windows for your next campaign from Visual Feeder here - https://app.visualfeeder.com/
Key Moments:
Realizing the industry of out-of-home [00:05:02]Eddie talks about when he realized there was an industry called "out-of-home" and how he started researching it.
Getting the first client [00:08:04]Eddie talks about how he got his first client, Lyft, and the challenges of starting a two-sided, tech company in OOH.
Lyft Campaign [00:11:16]Eddie talks about the Lyft campaign that was Visual Feeder's first client and how they executed a regional campaign across three locations.
Building a Company with a Sibling [00:14:57]Eddie shares his experience of building a company with his sister, the ups and downs, and the importance of trust.
Techstars program [00:19:44]Eddie talks about his experience with Techstars, a startup boot camp that prepares entrepreneurs to pitch to investors and raise capital.
Engagement and Creative Practice [00:21:52]Eddie discusses the importance of engagement in out-of-home advertising and the creative process behind designing content for projection mapping.
Number of Locations and Markets [00:26:33]Eddie shares that Visual Feeder currently has 70 available locations and 28 active locations in primarily Chicago and New York markets.
Challenges of securing locations [00:27:43]Eddie discusses the challenges of securing locations for their campaigns and how they compensate for any transitions.
Expansion plans for 2023 [00:29:25]Eddie talks about their plans to capture more of their market in two specific cities in 2023 before scaling into more cities.
Announcement of new marketplace application [00:30:57]Eddie announces the launch of their new marketplace application, where advertisers can upload their own content and see how it looks on storefront windows.
Want to stay on the cutting edge? Subscribe to the Insider Daily Brief and read what I'm reading - https://www.oohinsiderdaily.com/subscribe
Connect with Brian Rappaport, Founder and CEO of Quan Media Group here.
See the Lemon Perfect campaign with Jalen Hurts in their 2023 campaign.
See the Tubi campaign here.
See the Bombas campaign here.
Key Moments
Industry Growth and Drivers [00:05:19] Brian Rappaport discusses the growth of out-of-home advertising and how it is being driven by brands exploring the channel for the first time or those who are not fully educated on its potential.
Education and Collaboration [00:08:03] The use of education to enable collaboration between agencies and the importance of finding like-minded partners.
Challenges in Out-of-Home Advertising [00:10:34] Discussion on the hard questions asked during a meeting with marketers and media buyers, including out-of-home measurement and unrealistic stunts.
Out-of-Home Specialists [00:12:17] Brian praises the work of other out-of-home specialists, including Project X and Glossier, Rapport's work with the NBA, and Miss Jiff's work with Netflix and Tinder.
Measurement and ROI [00:18:12 - 00:21:38] Brian discusses the need for a universal system of measurement for out-of-home advertising and mentions various ways to measure the impact of out-of-home advertising, including brand lift studies, mobile retargeting, and cause lift analysis.
Challenges with media partner relationships [00:33:04] Brian talks about the challenges that arise when media partners reach out to clients directly, and how it affects the relationship between the agency and the client.
Programmatic Advertising and Digital Cities [00:42:45] Brian Rappaport discusses the trend of programmatic advertising and the evolution of smarter digital cities, offering more opportunities for out-of-home advertising.
Universal Out-of-Home Measurement [00:44:24] Brian Rappaport predicts the development of a universal measurement system for out-of-home advertising within the next two years.
https://www.theoohinsider.com/guests/brian-rappaport/
https://quanmediagroup.com/
Want to stay on the cutting edge? Subscribe to the Insider Daily Brief and read what I'm reading - https://www.oohinsiderdaily.com/subscribe
Blogs I mentioned:
OOH Exchange Rates/Carfax For OOH
Links I mentioned:
Layne Cox, Startup CMO
https://www.theoohinsider.com/layne-cox/
Jason Shuster, Metaverse as a Service
https://www.theoohinsider.com/metaverse/
Benjamin Fishlock, The Concrete Canvas
https://www.theoohinsider.com/hpa-gsa/
Dennis Kelly, The $40B Mailbox
https://www.theoohinsider.com/dennis-kelly/
Who Is Hypercell/Movia?
https://oohtoday.com/hypercell-and-mobilytics-join-forces-to-provide-real-time-audience-measurement-for-ooh-place-based-media/
Want to stay on the cutting edge? Subscribe to the Insider Daily Brief and read what I'm reading - https://www.oohinsiderdaily.com/subscribe
Today’s guest is Dennis Kelly. Dennis is the CEO of Postalytics a platform that is disrupting direct mail and solving the challenges of automating the $40B industry.
Dennis talks about the importance of closing the loop and providing analytics for direct mail campaigns and the growth hack that Postalytics found by integrating with their customers’ existing marketing tech stacks.
Dennis' insights provide valuable lessons for entrepreneurs and marketers looking to stay ahead of the curve, especially in industries that are poised for disruption
So that’s the big idea I’d like to challenge you to take into this conversation:
How are you staying ahead of the curve in a rapidly evolving industry?Check out Postalytics great LinkedIn page that Dennis mentioned here - https://www.linkedin.com/company/postalytics/
Want to stay on the cutting edge? Subscribe to the Insider Daily Brief and read what I'm reading - https://www.oohinsiderdaily.com/subscribe
Today’s guest is Benjamin Fishlock. Benjamin is the Head of Client Strategy at Global Street Art, a platform and organization that brings together artists, brands, and enthusiasts to promote and support the street art culture around the world.
Check out the May the 4th Global Street Art video here
Throughout the episode, Ben and I discuss the different jobs that out-of-home advertising can do for a brand, and how the environment plays a crucial role in shaping consumer behavior and ultimately…outcomes. He stresses the importance of simplicity and creativity in outdoor advertising, and how creating celebrity status can be a force multiplier in the ongoing battle for share of voice and market.
Leonardo da Vinci said that ‘simplicity’ is the ultimate sophistication, so the big idea I’d like you to consider during this episode is:
- How you can simplify something that unlocks incredible value today?
Key Moments
Why Outdoor Works [00:02:08] Benjamin Fishlock explains why outdoor advertising works and the unique social proof and the cultural imprinting piece that makes it hugely effective.
Share of Voice, Share of Market, and Fame [00:08:14] Benjamin discusses the relationship between share-of-voice, share-of-market, and fame in outdoor advertising, and how adding fame to share of voice materializes as a brand's market share.
Excess Share of Voice and Creativity [00:16:56] Fishlock talks about the concept of excess share of voice (ESOV) and how creativity can amplify its impact, leading to greater market share gain for brands. He also mentions the importance of dwell time and costly signaling in outdoor advertising.
Top of Funnel vs Bottom of Funnel Out of Home [00:20:28] Benjamin and Tim discuss the different roles of out-of-home advertising, from top of funnel to bottom-of-funnel, and how brands should plan their campaigns accordingly.
Creating a Stop and Share Moment [00:24:05] The conversation shifts to the importance of creativity in out-of-home advertising and how it can lead to a higher return on investment. They discuss the concept of creating a "stop and share" moment, where people not only stop to look at the ad but also engage with it.
Hand-Painted Advertising and Environment [00:30:50] Benjamin talks about how the environment influences consumer behavior and how hand-painted advertising creates a unique environment that drives a different level of behavior.
Social Proof and Congratulatory Culture [00:38:20] Benjamin and Tim discuss how out-of-home advertising is a public promise from a brand and how it creates a cultural imprinting that goes beyond just brand awareness. They also talk about the unique congratulatory culture surrounding out-of-home advertising.
Visual salience in outdoor advertising [00:42:02] Benjamin Fishlock talks about the importance of visual salience in outdoor advertising and how the brain can only contend with five visual elements in the first four or five seconds.
Want to stay on the cutting edge? Subscribe to the Insider Daily Brief and read what I'm reading - https://www.oohinsiderdaily.com/subscribe
Welcome to OOH Insider, the podcast for media and marketing executives that explores the relationship between offline attention and driving conversion. Host Tim Rowe brings us today's episode, featuring Eric Kubischta, CTO and Co-founder of Lucit Technologies, a startup that has solved trafficking digital creative in a way that maximizes control and blends traditional guaranteed buying with programmatic capabilities.
While technology is a central topic in this episode, Rowe also discusses Eric's unique insight into the evolution of internet advertising from the mid-90s to the present day and how this timeline correlates with OOH's current state. The conversation dives into underfunded topics such as "feedback and collaboration" and the importance of creating useful feedback loops to achieve desired outcomes.
Building on the big idea from the previous episode, "How do you show something that needs to be felt?" Rowe asks listeners to consider how they can improve their collaboration with technology partners by providing more direct feedback, both in quantity and clarity, to ensure that the technology being built suits their needs.
Links Mentioned:
When Eric starts sharing his screen (watch on YouTube here)
Digital And Dirt Episode w/ Bobby Switzer (Hosted by Ian Dallimore)
Looking for your next job in OOH? Start here: www.oohired.com
Tim Rowe interviews Jason Shuster, Co-founder and COO of BizzTech.io a company enabling more social connection in B2B settings via the metaverse. Jason discovered building in the metaverse was a cross-section of his passion for helping more people to discover the life of working from home and his profession of building video games.
Jason cuts through the myths that you need weird AR/VR goggles or niche hardware to access the metaverse and that the mass market applications are actually already here with brands like Nike seeing more than 21,000,000 visitors to their Roblox store last year and Walmart with 15M+ visitors to their metaverse experience already too.
Key Takeaways:
- Web 1 - Weekly Real Estate Flyer In Your Mailbox Goes Online
- Web 2 - Weekly Real Estate Flyer Becomes Modern Marketplace, Like Zillow
- Web 3 - Zillow Becomes Zillow Overworld Where Buyers Can Experience The Home, The Neighborhood, The Schools, etc., In A 3D Web Experience
- 58% of companies are planning to build in the metaverse in 2023
- Start by building an environment for your internal company team (think: creating a team environment to replace the office we used to go to)
- Next, consider the job to be done in solving for your customer's highest-value use-case
Big Idea To Consider: How do you show something that needs to be felt?
Looking for your next job in OOH? Start here: www.oohired.com
Follow along with the blog series on OOH measurement here:
Part I
https://www.theoohinsider.com/blog/oohmeasurement-part1/
Part 2
https://www.theoohinsider.com/blog/oohmeasurement-part2/
Looking for your next job in OOH? Start here: www.oohired.com
Tim Rowe interviews Layne Cox, CMO of Union and one of the earliest startup marketers to leverage OOH advertising as a growth channel all the way back in 2009. Layne’s career is a culmination of commitment to a passion for serving family-run businesses in the hospitality industry, with a marketing career that started out “as a lunch lady” and evolved into one of the most revered marketing leaders in the world of building B2B and B2C two-sided marketplaces. Layne has helped to build and scale amazing companies like Seamless Web, Grub Hub, Slice, and Pomp, specializing in the connection of the digital experience with the physical world.
Key Takeaways:
- On getting the formula right: A 20-50% overall lift in customers (specific case study story)
- On measurement: Offline media impacts everything else you’re doing so don’t measure it in a silo, instead use a blended cost per acquisition (Total Amount Spent / Total Amount of Customers Acquired)
- On OOH being grassroots at scale: Be relevant and fun!
- On OOH being grassroots at scale: Meet your customers where they are, with multiple touchpoints per day
- On being a Challenger Brand: You will have fewer resources which can be a great catalyst for finding creative solutions and using agility to out-maneuver the competition
- On being a Challenger Brand: “We had to use big, broad channels to prove to customers and partners - ‘it’s a thing!’”
- On the wasted reach of broadcast media for a two-sided marketplace: Eventually, you’ll be where they are or they’ll be where you are so it’s really a low-cost, long-term investment. Extend your time horizons on the impact of marketing
Big Idea To Consider: When is the last time you experienced what it’s like to buy from yourself/your company?
Read Part I of the Multi-part Measurement & Attribution series at The OOH Insider -https://www.theoohinsider.com/blog/oohmeasurement-part1/
Looking for your next job in OOH? Start here: www.oohired.com
In this episode 100 guest spotlight recap, host Tim Rowe recaps his interview with James Heller, CEO of Wrapify, the first performance-driven ad platform built on the gig economy and the first three-time Inc 5000 company in OOH.
Check out the original conversation here.
And get dialed in with Part I of Measurement Series - Impression Counting vs Attribution Reporting
Looking for your next job in OOH? Start here: www.oohired.com
In this episode, Dimitri Gärtner, Founder and CEO of FRAMEN shares the journey of FRAMEN and talks about how a consumer product idea evolved into one of the leading international Place-based CTV disruptors.
- He sheds light on the challenges of building a technology startup and doing that in OOH.
- Dimitri also reveals that 63% of the Fortune 100 use a co-working space and how FRAMEN has focused on scaling a global network to solve traditional quality control challenges that can come with digital place-based media.
- And one of the most unique things about FRAMEN is how they've created a social app that connects their networks to their audiences, in the truest sense of "social media" that has maybe ever existed.
If you enjoyed this conversation with Dimitri Gärtner, please consider leaving us a review wherever you're enjoying the conversation. Your feedback helps us to improve and reach more listeners like you and means the world to me.
- Tim
And make sure to bookmark https://www.theoohinsider.com/ so you never miss an update!
Looking for your next job in OOH? Start here: www.oohired.com
In this episode, host Tim Rowe interviews Chris Grosso, CEO of Intersection Media, about various topics related to the out-of-home (OOH) advertising industry. They discuss Grosso's background, the importance of transit advertising in rebooting cities, the role of public-private partnerships, and the potential of street furniture as a retail media network.
Segment 1: Chris Grosso's Origin Story
* Grosso discusses his background and entry into the OOH industry
* Talks about his passion for bringing technology to the industry
Segment 2: Transit Advertising and Post-Covid Recovery
* Grosso highlights the importance of transit advertising in revitalizing cities
* Discusses the need for cities to be livable and multi-used to thrive post-Covid
* Talks about the role of public-private partnerships in providing amenities such as bus shelters, street furniture, and the LinkNYC program in New York
Segment 3: Collaboration and Data in the OOH Industry
* Grosso emphasizes the importance of data and collaboration in the OOH industry
* Discusses the significance of agencies and specialist agencies as critical partners
* Talks about the industry's need to work together to gain the budgets it deserves and make it easier for non-OOH buyers to purchase OOH media
Segment 4: Leveraging Street Furniture as a Retail Media Network
* Grosso discusses the potential of leveraging street furniture as a retail media network to drive foot traffic
* Talks about Intersection Media's 400 signs within 250 feet of drug stores and 200 signs within 250 feet of a Target
* Discusses the need to connect the right buyers and sellers with the right data to unlock value for marketers, retailers, and the industry
Segment 5: Interactivity and Measurement in OOH Advertising
* Grosso talks about how the digitization of signs is not necessary for interactivity and measurement benefits
* Highlights the value of OOH media as a mass-reach medium, particularly in major cities
* Shares an example of how they used the LinkNYC program for the launch of a movie to show nearby theaters, available tickets, and show times
Conclusion: Chris Grosso and Tim Rowe wrap up the discussion by summarizing the main points of the interview and emphasizing the importance of collaboration, data, and innovation in the OOH advertising industry.
Quotable Moments from Chris"Whatever one can do on a mobile phone, they can do on a digital sign."
"The industry needs to work together to gain the budgets it deserves and make it easier for non-OOH buyers to purchase OOH media."
"Transit advertising is critical in revitalizing cities."
"The potential of leveraging street furniture as a retail media network to drive foot traffic is huge."
"Data and collaboration are crucial for success in the OOH industry."
Looking for your next job in OOH? Start here: www.oohired.com
This concept was initially mentioned in this episode in case you want to check it out https://www.theoohinsider.com/669730/12327510-is-this-the-compromise-for-great-creative-episode-99-recap-of-wes-frick-of-wes-frick-design and for the episode I referenced about Brooke Ermogenis, it's this one here - https://www.theoohinsider.com/669730/12157378-the-programmatic-primer-101-episode-98-recap-of-brooke-ermogenis-founder-of-doohx-io
And if you're this far down the rabbit hole, you may appreciate going back and listening to this episode too about Edison Interactive and why I think they're the dark horse of DOOH and the lessons you may take for yourself https://www.theoohinsider.com/669730/11884569-is-edison-interactive-the-dark-horse-of-dooh-and-the-f-word
Looking for your next job in OOH? Start here: www.oohired.com
Go back and check out the original conversation with Wes here https://www.theoohinsider.com/669730/10433048-episode-099-creative-over-everything-w-wes-frick and connect with him on LinkedIn at https://www.linkedin.com/in/wes-frick-2456511a9/.
Looking for your next job in OOH? Start here: www.oohired.com
Check out the Google Analytics Academy here:
https://analytics.google.com/analytics/academy/
And learn more about Flowcode here:
https://www.flowcode.com/
If you'd like an intro to my contact at Flowcode, feel free to email me at outofhomeinsider@gmail.com and mention this episode 🤙
Looking for your next job in OOH? Start here: www.oohired.com
Listen to the original episode here:
https://www.theoohinsider.com/669730/10392726
Learn about the advent of advertising on the internet and the very first banner ad:
https://www.theatlantic.com/technology/archive/2017/04/the-first-ever-banner-ad-on-the-web/523728/
And check out the academy for all things DOOH launched by Brooke.
https://www.doohx.io/
Lastly, make sure to connect with Brooke on LinkedIn - https://www.linkedin.com/in/brooke-ermogenis/
Looking for your next job in OOH? Start here: www.oohired.com
Head over to LinkedIn to connect with Mary here https://www.linkedin.com/in/maryperrella/ and check out the original conversation here https://www.theoohinsider.com/669730/10349006-episode-097-place-based-marketing-w-mary-perrella
Looking for your next job in OOH? Start here: www.oohired.com
Oren Klaff - Flip The Script
https://www.amazon.com/Flip-Script-Getting-People-Think-ebook/dp/B07MPTXZ59/ref=sr_1_1?keywords=oren+klaff+flip+the+script&qid=1674221696&s=digital-text&sr=1-1
Looking for your next job in OOH? Start here: www.oohired.com
Make sure to connect with Bob on LinkedIn at https://www.linkedin.com/in/bob-johns-2079634/ and check out some of the Boldsite Media highlights on their Instagram at https://www.instagram.com/boldsite_media/?hl=en
Original Episode -
Episode 096 - The Immersive Revolution w/ Bob Johns of BOLDSITE Media
Looking for your next job in OOH? Start here: www.oohired.com
Take time to go back and listen to the original conversation with Jess on Episode 095 here https://www.theoohinsider.com/669730/10261848-episode-095-a-digivan-and-an-nft-walk-into-a-pub-w-jess-fitzpatrick
And definitely connect with her on LinkedIn at https://www.linkedin.com/in/fitzpatrickjessica/
Oh and by the way, Jess and her team have since started their own OOH podcast since we chatted and you should totally show them some love at https://www.instagram.com/oohpodcast/
"Adidas thought only performance drove e-commerce sales, in fact, it was BRAND activity driving 65% of sales.”
- Simon Peel, Global Media Director at Adidas
“ASOS’s profits plunged 105% last quarter, the result of putting more than 80% of its spend on performance marketing.”
- Jose Antonio, CEO at ASOS (holding co of 17 top UK fashion brands)
"In 2019, before the pandemic, we shifted our marketing strategy to be more brand-driven and even less dependent on search engine marketing. We made that shift and it has proven to have been the right shift, not only in 2019 but in 2020 and 2021.”
- Dave Stephenson, CFO at Airbnb
Looking for your next job in OOH? Start here: www.oohired.com
Love you more, Auntie Dre.
If you're able to support the education fund for Andrea's daughter, please visit: https://www.gofundme.com/f/andrea-messimer-henley
Looking for your next job in OOH? Start here: www.oohired.com
A few resources referenced in the episode:
-
Check out Deep Finance by Glenn Hopper on Audible or Amazon
Audible https://www.audible.com/pd/Deep-Finance-Audiobook/B0BQZ3B6X2
Amazon https://www.amazon.com/Deep-Finance-Corporate-Information-Age/dp/1637350279 -
The original Episode 094 with Glenn Hopper
https://www.theoohinsider.com/669730/10202979 -
Against The Rules with Michael Lewis, Six Levels Downhttps://www.youtube.com/watch?v=F_yEG2TTL6o
Looking for your next job in OOH? Start here: www.oohired.com
Check Out Edison Interactive Here:
https://edisoninteractiveadmanager.com/
And Connect With Nick Here:
https://www.linkedin.com/in/nick-haggard/
Also, the original episode can be heard here...
Episode 93 - Nick Haggard - The Shark Experience
Programmatic DOOH Fraud...it's coming.
Looking for your next job in OOH? Start here: www.oohired.com
The LinkedIn Challenge I Referred To:
https://www.linkedin.com/feed/update/urn:li:activity:7008785168232534017/
Looking for your next job in OOH? Start here: www.oohired.com
The link to the data episode that I referenced:
https://www.theoohinsider.com/669730/11830794-how-can-commercial-real-estate-data-unlock-growth-for-ooh-from-digital-first-brands?t=0
And check out the original conversation with Matt, here:https://www.theoohinsider.com/669730/10124892-episode-092-automotive-brand-awareness-w-matt-raymond
Looking for your next job in OOH? Start here: www.oohired.com
The LinkedIn Live Event Replay I mentioned can be seen here:
https://www.linkedin.com/posts/troweactual_linkedin-live-event-targeted-offline-activity-7004148588104536064-uNsz
And if you'd like to reference my show notes from this episode, here you go...
For the past two years, one of the most powerful data tools I’ve used to show brands how they can find their audience in the real world has actually been a commercial real estate platform called Placer.ai
You may be familiar with Placer, for one reason or another, but most commonly, I see real estate teams from place-based media companies using Placer as a tool to help them understand things like:
- Where they should put more screens or ad placements - where should they invest in developing their OOH real estate portfolio if you will because placer gives you deep insights on things like:
- Where customers of specific businesses live, where they work, which roads they take to get to and from their destination, and ultimately what’s so powerful about this is because it’s used for commercial real estate, it isn’t subjected to the same privacy laws as data that is collected for the purposes of serving ads online.
- What this means then for a brand is that the real world is just as, if not MORE deterministically targeted than ads on the internet.
- Where customers of specific businesses live, where they work, which roads they take to get to and from their destination, and ultimately what’s so powerful about this is because it’s used for commercial real estate, it isn’t subjected to the same privacy laws as data that is collected for the purposes of serving ads online.
- So why does this matter?
- It matters for two reasons
- The first is - if you’re a brand sold in a retail store, or you’re a brand WITH retail stores, or let’s say you’re a D2C brand that wants to target specific customers of a certain brick-and-mortar retailer, then this is the most powerful data you could have at your disposal for picking where in the real world you should advertise.
- And I’m not taking just the market here, in fact, I covered this pretty extensively in the LinkedIn Live event I hosted last week and I’ll link to the replay so you can go watch it for yourself, but specifically, this is like having a military intelligence team on the ground for your brand, in the markets that matter most to you and they’re able to tell you which roads people take, other places they spend time and money, where they work out, where they get groceries, where they do their shopping
- The second reason is that if you are a brand sold in retail, or you have retail stores, or you are that D2C brand, why wouldn’t you use the same tools that billions of dollars of physical real estate investment decisions are already being made with?
- That’s literally what this platform is designed for - to give commercial real estate folks the confidence to invest in physical real estate (or in some cases, DIVEST or sell, to get out from underperforming locations). It’s how the major retail chain your product is sold in selected the site to build their store on, so why wouldn’t you use that same data to inform your real-world, targeted offline marketing campaign?
- The same data these huge multi-national retail conglomerates are using to select their commercial real estate is the same data you could be used to inform your next out-of-home ad campaign and that’s pretty frickin cool and so I took a ton of notes and came away with some core themes which I want to share with you here…
- That’s literally what this platform is designed for - to give commercial real estate folks the confidence to invest in physical real estate (or in some cases, DIVEST or sell, to get out from underperforming locations). It’s how the major retail chain your product is sold in selected the site to build their store on, so why wouldn’t you use that same data to inform your real-world, targeted offline marketing campaign?
- The first is - if you’re a brand sold in a retail store, or you’re a brand WITH retail stores, or let’s say you’re a D2C brand that wants to target specific customers of a certain brick-and-mortar retailer, then this is the most powerful data you could have at your disposal for picking where in the real world you should advertise.
- It matters for two reasons
The first of which was this hot take from the morning panel of speakers:
Brands that survived the last 2 years are going to be around for the next 100 years
- Retail experience is inherent to human behavior/experience
- Retail foot traffic and sales back to 2019, despite that, hiring and staffing still remain the primary challenge for retail, and because of how the retail landscape has been impacted the past two y
Looking for your next job in OOH? Start here: www.oohired.com
Raf Chang, CEO of Tiger PartyToday’s episode is a recap of the conversation that I had with Raf Chang. Raf is the CEO at Tiger Party and even if you haven’t heard of Tiger Party, you’ve definitely seen their work.
Tiger Party is the company behind-the-scenes that brings all those digital billboards together in Times Square on the New Years' Eve to countdown together and create Out of Home’s most famous moment each year and what actually goes on behind the scenes, one night of the year, to pull it all off. And they do it all, from hardware to software, and I think a good way to think about this one is if Elon really wants to put a billboard on the moon, he’s probably going to use Tiger Party to do it.
Check out some of their incredible Times Square productions here.
What did I learn?
- That there is an emerging theme amongst guests and Episode 111 guest Stew Redwine put it this way, that “life is what happens to you when you’re making other plans”. Raf was pulling off insane Museum Exhibitions when he got pulled onto a digital billboard project and the rest is history in the making so wherever you are right now, it is only your final destination if you choose it to be, otherwise, wherever you are right now is exactly where you’re meant to be to get to that next chapter, however long that may take, even if you are perfectly happy with where you are. What I’m constantly reminded of from those of you who are driven by the thrill to learn, explore, build, and discover is that it only starts to make sense when you look back…and that the road ahead isn’t always clear but to keep moving in pursuit of whatever drives you.
- From there we had a pretty technical conversation about what goes into building the amazing digital spectacular billboards that we see in top cities around the world, like the ones in Times Square for example. Raf went deep on what creatives need to consider when designing for these screens and I think the overarching theme is - if you’re making a huge investment in running a campaign on a digital spectacular, that you have to understand the technical capabilities for two reasons:
- Most importantly, so your creative retains its integrity and doesn’t end up all distorted or looking like you just resized every other ad from your campaign and threw it up there
- And two, so you know how to leverage the asset to create the most memorable moment for your brand
Ultimately, asking “what is the job to be done?” is important for advising brands or for, as a brand, making the most of your investment, and understanding the technicals is vitally important.
- One of the most interesting parts of the conversation to me was about Raf’s team. The team at Tiger Party is the team behind all of those digital billboards in Time Square counting down together on New Year’s Eve which is effectively the Superbowl moment of OOH and comes with an incredible amount of coordination. Each system has a backup and typically each system has multiple backups and the soundbite I wrote down here is specifically about how Raf’s team is structured to handle a potential crisis like a screen going out. For crisis moments like that, Tiger Party dedicates 1 person to fix the problem and 2 people to answer the phone which I think is a really valuable lesson from a customer success standpoint because eventually, you’re going to have something that doesn’t go right, whatever your business is, but that it’s usually easier to have one person focus on fixing the problem and that the best investment is made in having great communication
Looking for your next job in OOH? Start here: www.oohired.com
Start writing your next chapter at oohired.com
And to get a job opening listed, please contact me via the LinkedIn page here:
https://www.linkedin.com/company/91537034
Looking for your next job in OOH? Start here: www.oohired.com
On this episode of OOH Insider, Stew Redwine, VP of Creative Services at Oxford Road, discusses performance audio advertising and how to implement it in congruence with out-of-home.
Oxford Road is a performance audio advertising agency. They assist innovative companies to connect with new customers through multiple media channels, such as radio, podcasts, etc.
Takeaways
- Performance audio is advertising that, as a business function, is looking to get a direct response from consumers to take immediate action within an attributed window. It is a direct metric to measure if audio advertisements drive sales.
- There are a few different kinds of performance audio: hosted read ads and produced audio, such as jingles; customer testimonies, dramatized scenes, etc. Hosted ads are intimate and authentic, whereas, produced audio is entertaining and engaging.
- Visuals are passive images processed by your brain, but audio needs to be processed and translated in your mind. It is an intentional and intimate experience for listeners.
- Combining out-of-home advertisement with performance audio can create impactful campaigns, if done correctly.
- “When you do performance audio well, the branding comes free.” ~Stew Redwine
- If you want to encourage consumers to fill out a post purchase survey, then you need to make it worth their while.
Links
- LinkedIn: https://www.linkedin.com/in/stewredwine/
- Oxford Road: https://oxfordroad.com/
Check us out on PodPage here - https://www.podpage.com/ooh-insider/
Things I said would be in the show notes during the show...
My LinkedIn - Connect with me or send me a DM!
https://www.linkedin.com/in/troweactual/
The Targeted Offline Marketing LinkedIn Event on 12/1 @ 1:30 EST
https://www.linkedin.com/video/event/urn:li:ugcPost:7002753432633630720/
OOPS! That episode didn't drop yet but you can listen here for early access:
https://www.buzzsprout.com/669730/11789141
Goldfish Ads
https://www.doohmarketing.com/
Placer.ai
https://www.placer.ai/
Check us out on PodPage here - https://www.podpage.com/ooh-insider/
Raf Chang/Times Square Episode
https://www.theoohinsider.com/669730/10087074-episode-091-ceo-of-tiger-party-rafale-chang
Matt Raymond/Automotive Episode
https://www.theoohinsider.com/669730/10124892-episode-092-automotive-brand-awareness-w-matt-raymond
Support the show
My Personal LinkedIn
https://www.linkedin.com/in/troweactual/
My Email
outofhomeinsider@gmail.com
OOH Insider LinkedIn
https://www.linkedin.com/company/oohinsider
LinkedIn Live Event
https://www.linkedin.com/video/event/urn:li:ugcPost:7002753432633630720/
Founders on Apple
https://podcasts.apple.com/us/podcast/founders/id1141877104
Founders on Spotify
https://open.spotify.com/show/7txiovdzPARhjm18NwMUYj
Support the show
Jeremie Watkins, President of Spotlight Outdoor Advertising, talks about engaging and creating one-of-a-kind experiences for audiences on the Las Vegas Strip.
Spotlight Outdoor Advertising is an enterprise leader in out-of-home advertising. They specialize in creating immersive experiences with their exclusive inventory on the Las Vegas Strip.
Takeaways
- Mobile billboard trucks yield less out-of-home waste. Advertisers only pay for the time that their ad is on the road. As a result, brands are able to hyper-target audiences by bringing their message directly in front of them.
- Clark County, Las Vegas was the first US municipality to create a mobile billboard ordinance. The ordinance dictates the number of trucks allowed on the road as well as safety and insurance guidelines.
- Spotlight Outdoor Advertising focuses on unique out-of-home advertising on the Las Vegas Strip. They recently acquired the unit at Lids Digital Spectacular. This one-of-a-kind unit allows advertisers to create 3D, memorable experiences for audiences.
- Brands on the Vegas Strip look to create memorable moments in tourist journeys. Investing in an experience for audiences transforms advertisements into micro-moments within a buyer’s journey.
- When ooh advertising in Vegas, be mindful of location. For example, look at the route conventioneers will take from the airport to a convention center or where they will be going when not at a conference.
Links
- LinkedIn: https://www.linkedin.com/in/jeremiewatkins/
- Spotlight Outdoor Advertising: https://www.spotlightoutdoorads.com/
- Phone: (702) 210-7750
- Instagram: spotlightoutdoorads
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Demetria Wideman, Vice President of Business Development and Airport Partnerships at ReachTV, chats about how to best reach out and connect to tastemakers on the go.
ReachTV is a linear short-form television network designed for travelers. They create opportunities for audiences to stay informed on the latest news, sports, business, style, and entertainment.
Takeaways
- One of top challenges within airport advertising is the red tape. Airports have contractual duties to their brands. Advertisers have to be cognizant when making decisions in this space.
- Travel is a very personal experience. Although travelers are surrounded by hundreds of people, they are attentive and engage with their environment.
- Television is a communal activity. The content on the screen brings familiarity into foreign environments and allows people to connect to others.
- ReachTV provides a communal experience for travelers within a high-stress environment. They strive to be a source of connection, trust, and community.
- ReachTV is exploring ways for brands that advertise on screens to also convert to become the point of purchase in the terminal.
Links
- LinkedIn: https://www.linkedin.com/in/dwideman/
- Email: demetria.wideman@reachtv.com
- ReachTV: http://reachtvnetwork.com/
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On this episode of OOH Insider, Will Haire, CEO & Co-founder of BellaVix, discusses how to grow your brand and sales in the Amazon marketplace.
BellaVix is a performance-driven, marketplace management agency that helps direct-to-consumer retail brands drive bottom-line growth on Amazon and Walmart. Their team of experts specialize in navigating eCommerce markets and achieving category dominance.
Takeaways
- Research your product’s marketplace before launching on Amazon. If the market is saturated, then your product will need to stand out among the crowd.
- The first step in the journey to becoming a 5 million-dollar brand is focusing on bottom-of-the-funnel growth. From there, work your way up by utilizing marketing and advertising activities.
- Brands capture intent and reach new customers on Amazon through shopping data. Amazon is able to segment and organize audiences by tapping into the customer engagement data on their platform, third-party marketplaces on suppliers, and Amazon-operated properties.
- Companies that engage a PR agency have insane growth compared to companies that don’t. They engage in media, get more SEO, and get more audience-driven engagement by positioning their brand as authoritative in specific niches.
- One of the most common challenges when scaling on Amazon is working with third-party sellers. Having a minimum advertised price standard in place is essential to avoid consumer confusion and counterfeit products.
- Today’s shoppers are omnichannel shoppers. They are experiencing brands offline and online whether it is measurable or not.
Links
- LinkedIn: https://www.linkedin.com/in/willhaire/
- BellaVix: https://www.bellavix.com/
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OneScreen.ai is the first free, public-access directory for all things Out of Home.
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Did you know that 63% of Gen Z are using ad blockers?
And if that weren’t bad enough, 99% say they’re ready to skip your video ad as soon as it starts playing. Mix in a startling amount of programmatic ad fraud and it starts to seem like none of the old tricks are working.
This episode is the primer on how the $100B global opportunity to engage Gen Z could be the ultimate test for marketers in understanding offline media and advertising in the real world.
theoohinsider.com
References:
https://resources.bulbshare.com/wp-content/uploads/2022/03/Bulbshare-Ad-Blockers-and-Advocacy-Report-3.pdf
https://abcnews.go.com/Technology/gen-bypassing-google-tiktok-search-engine/story?id=88493981
https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/gen-z-viewing-habits/?utm_medium=email&utm_source=d-content-alert&utm_team=twg-us&utm_campaign=TwG-US-NL-2022-08-23-Content-Newsletter-Tuesday-Roundup-Knak&utm_content=article-1-cta&mkt_tok=MTcyLUdPUC04MTEAAAGGaj4_XLoIjz55lZShHKQcYNu9TFMllzuK44Tn7lZwGLnxZ76L6FkXvwXM-LpGGP-PjXPc-VkSM8OzGSg2jIt6kb3P9WtK5xhQ3mqr6YmWvfsA1Q
Support the show
Mehul Mandalia, Co-founder of Moving Walls, discusses measurement, currency, and standardization within the Asian OOH market.
Moving Walls is an international media technology group specializing in OOH planning, buying, and measurement technology. Their goal is to bring transparency and automation to out-of-home.
Takeaways
- Measurement is key to scaling out-of-home markets and demonstrating to advertisers why it is worth investing in. Educate brands and agencies on the different measurement systems in ooh.
- The accuracy of ooh data is often questioned. How sure are you that these were the potential audiences that were exposed to? However, brands invest in this media without knowing data, so any measurement is better than no measurement at all.
- Associations in the Asian market are looking to build a single currency. Partnering with solution partners, they can create a guide for the industry to follow and be successful in this market.
- “You are only going to give confidence to clients once they have an idea that whatever they are investing in is actually being delivered on the screens.” ~Mehul Mandalia
- Mehul Mandalia predicts that the focus over the next decade is going to be standardization across new markets, formats, how bookings are made, and how industry is discovered.
- Pay attention to the Indonesian markets. Despite the amount of digital inventory compared to classic inventory being a lot less than other markets, out-of-home is huge here. The country is challenging because it is fragmented into many islands. Even so, there is a huge opportunity for out-of-home to scale.
Links
- LinkedIn: https://www.linkedin.com/in/mehul-mandalia/
- Email: mehul@movingwalls.com
- Moving Walls: https://www.movingwalls.com/moving-walls-plan-buy-and-measure-outcome-based-outdoor-advertising
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Shane Hutton, CEO of TastyAd, chats about how to involve the general public in out-of-home advertisement and best practices for creative teams.
Billboard4Me.com is a service that offers billboards to the general public. These billboards can be used to celebrate birthdays, congratulations, anniversaries, memorials, and more on a day-to-day basis.
Takeaways
- Everyone needs billboards! Without the general public advertisers would not have out-of-home advertisement. Billboard4Me’s goal is to get the public more involved in out-of-home.
- Creating ads for the public gets the community more involved and encourages them to look up at billboards. This content is relevant to the community and provides intrinsic value for advertisers.
- Use a brand’s known factors, such as color scheme or fonts, and current campaigns/offers to establish credibility with advertisers in the spec art stage. This shows prospective clients that you have done your homework on that brand.
- There’s a difference between good creative and good out-of-home creative.
- There’s a scale in terms of how effective a creative can be. The more time the creative team is allowed to create an ad, the more time there is for research and understanding a brand.
Links
- LinkedIn: https://www.linkedin.com/in/tshanehutton/
- Tasty Ad: https://www.tastyad.com
- Billboard4Me: https://billboard4me.com
- Merchandise: https://www.billboardstuff.com
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On this episode of OOH Insider, Kevin Gephart, Co-Author of The Ultimate OOH Sales Guide: Your Competitive Advantage To Selling OOH, shares his 38+ years of ad sales knowledge. Learn about best practices during a recession, idea generation, entrepreneurship, and more.
The Ultimate OOH Sales Guide: Your Competitive Advantage To Selling OOH is a culmination of the out-of-home selling experience Gephart has gathered in the past 12 years. Within these 38 chapters are everything he wished he would have known when he started selling.
Takeaways
- We are not in the business of selling billboards; we are in the business of selling ideas.
- Your strength is your weakness and your weakness is your strength. For every business that is suffering during the recession there is one that is thriving. Do not pull back your advertising during a recession.
-
Consumers tend to fall into four different categories during a recession:
-
Slam on the Breaks - people who stop spending and buying altogether.
-
Pained but Patient - people who are annoyed buy the price increases but are tolerant.
-
Comfortably Well Off - people who are not effected by any of it.
-
Live For Today - people who carry on as usual.
-
There is no replacement for canvassing. It is a powerful and direct way to sell.
- There is a client for every billboard. You have to find out who that client is and make use of that audience.
- When you are in high commission or straight commission sales you are an intrapreneur; you are operating your own business within the context of a larger business. Plan to spend 3-5% of your gross income on growing your business through books, new technology, etc.
Links
- LinkedIn: https://www.linkedin.com/in/kevin-gephart-5829198/
- Website: https://oohsalesfaster.com
- Email: kevinjgephart@gmail.com
- The Ultimate OOH Sales Guide book: https://www.billboardinsider.com/the-ultimate-out-of-home-sales-guide/
- A Technique for Producing Ideas book: https://www.amazon.com/technique-producing-ideas-simple-formula/
- Ogilvy on Advertising book: https://www.amazon.com/Ogilvy-Advertising-David/dp/039472903X
- 5 Step Framework For Idea Generation: https://www.billboardinsider.com/what-are-we-really-selling/
- 47 Thriving Ad Categories During A Recession (request via email): kevinjgephart@gmail.com
- The 4 Categories of Messaging For Each Consumer Buying In The Recession (request via email): kevinjgephart@gmail.com
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I'll put the link to the YouTube timestamp right here as soon as it's done rendering:
For access to Persona Builder, email me directly at tim@onescreen.ai
Subject Line: Persona Builder Access
The articles I referenced today are...
https://digiday.com/media/apple-is-building-a-demand-side-platform/
https://www.fastcompany.com/90744880/in-a-cookieless-world-location-is-king
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How big of a market opportunity is the Disney and Trade Desk deal? And why does it matter to OOH? Find out in this episode.
WARNING: May trigger some hurt feelings because the talk is real.
For professional inquiries, please email tim@onescreen.ai
oohadvertising #marketing #advertising
Articles Referenced:
https://techcrunch.com/2022/07/12/disney-strikes-a-big-adtech-deal-with-the-trade-desk-as-disney-expands-into-ads/
https://deadline.com/2022/07/disney-record-9-billion-upfront-advertising-streaming-digital-1235071895/
Support the show
For consulting inquiries, please email me at:
outofhomeinsider@gmail.com
Articles Referenced Today...
Netflix names Microsoft as partner for new consumer subscription plan
https://blogs.microsoft.com/blog/2022/07/13/netflix-names-microsoft-as-partner-for-new-consumer-subscription-plan/
Microsoft to acquire Xandr to accelerate delivery of digital advertising and retail media solutions
https://about.ads.microsoft.com/en-us/blog/post/december-2021/microsoft-to-acquire-xandr-to-accelerate-its-digital-advertising-and-retail-media-solutions
Hivestack Announces Global Alliance with Xandr for Programmatic Digital Out of Home (DOOH)
https://www.prnewswire.com/news-releases/hivestack-announces-global-alliance-with-xandr-for-programmatic-digital-out-of-home-dooh-301532845.html
DIRECTV Taps Yahoo Unified Ad Tech to Unlock Advanced TV Opportunities
https://www.businesswire.com/news/home/20220620005103/en/DIRECTV-Taps-Yahoo-Unified-Ad-Tech-to-Unlock-Advanced-TV-Opportunities
Verizon Media announces full-funnel DOOH ad suite
https://www.verizon.com/about/news/verizon-media-full-dooh-ad-suite
T-Mobile Acquires Octopus Interactive And Says It’s Still Committed To Ad Tech
https://www.adexchanger.com/mobile/t-mobile-acquires-octopus-interactive-and-says-its-still-committed-to-ad-tech/
Scott Brinker's Tweet
https://twitter.com/chiefmartec/status/1548376488864493570?t=ebzmqsHDN3llx3JXSPUMsA&s=09
Pandium Study
https://info.pandium.com/hubfs/Pandium%20Ebook_Product%20Integrations%20and%20APIs%20at%20400%20SaaS%20Companies%20FINAL.pdf?utm_medium=email&_hsmi=215945825&_hsenc=p2ANqtz-_7-zI4tHFr2MgC0xiGisAsZtWr4mqWMJ1P_1aqDVW34Ptz7qGG6OfTZJ_3vyTElOmx8Lbu5RxNzeKuIotc4hKIIKhv5g&utm_content=215945825&utm_source=hs_automation
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For consulting inquiries, please email me at:
outofhomeinsider@gmail.com
Articles Referenced Today...
Will oil prices surge to $380 or slump to $45—What JP Morgan, CITI reports say?
https://www.zeebiz.com/markets/commodities/news-will-oil-prices-surge-to-380-or-slump-to-45-what-jp-morgan-citi-reports-say-188834
How One Simple Strategy Changed the Candy Industryhttps://www.neurosciencemarketing.com/blog/articles/friction-candy.htm
More Americans Struggling; Inflation, Gas Prices Top Family Concerns
https://www.monmouth.edu/polling-institute/reports/monmouthpoll_us_070522/
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Attribution Is Killing Your Strategy
https://www.mediapost.com/publications/article/375302/attribution-is-killing-your-strategy.html
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U.S. Supreme Court denies review of reversal of California AB5 injunction
https://www.logisticsmgmt.com/article/u.s._supreme_court_denies_review_of_reversal_of_california_ab5_injunction
Geopath Taps PatientPoint's Luken To Head Product, Facilitate New Strategic Path
https://www.mediapost.com/publications/article/375418/geopath-taps-patientpoints-luken-to-head-product.html
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4 Predictions for Retail Media
https://streetfightmag.com/2022/06/29/4-predictions-for-retail-media/
Supply Chain Impacts, Understaffed Stores Create Customer Loyalty Challenges
https://www.retailtouchpoints.com/resources/supply-chain-impacts-understaffed-stores-create-customer-loyalty-challenges%EF%BF%BC
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Try Fetch and get rewards like Amazon gift cards just for scanning receipts of the things you buy. Try it here with Heather's link and get both of you some extra points...
https://fetchrewards.onelink.me/vvv3/referraltext?code=HM82Q
WWE Colonoscopy Billboards
https://nodq.com/features/photos-aj-styles-and-john-cena-colonoscopy-billboard-advertisements/
Google Trends Analysis Mentioned
https://trends.google.com/trends/explore?date=now%207-d&geo=US&q=digestive%20health%20specialists
SXSW goes to Australia…
https://www.billboard.com/business/business-news/sxsw-expands-australia-sydney-1235108810/
New Consumer Data
https://www.yahoo.com/lifestyle/data-finds-emerging-shifts-consumer-135342244.html
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Find out how to use the ammunition packed into this article to advise travel brands during the impending economic recession (and after!) and how to leverage proven online tactics to unlock hidden returns from the existing marketing mix, at scale, in the real world.
Article Reference:
https://www.mediapost.com/publications/article/375208/72-of-us-travelers-choose-destination-based-on.html
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Article Referenced:
Global Insights Briefing: Preparing for financial uncertainty
https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/financial-uncertainty-preparation/
Your Motionworks Marketing Minute data nugget:
https://www.mediapost.com/publications/article/375193/the-most-used-subject-lines-in-phishing-emails.html
And yes...Flipkart does a TON of OOH
https://bestmediainfo.com/2014/10/flipkart-went-big-in-outdoor
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Articles Reference:
SoulCycle CEO Explains 'F*ck it, Let's Ride' Campaign
https://www.mediapost.com/publications/article/375136/soulcycle-ceo-explains-fck-it-lets-ride-campa.html
As SPAC craze fizzles, Lamar punts on $300 million IPO to buy a digital advertising companyhttps://www.theadvocate.com/baton_rouge/news/business/article_3936d6ac-f3e4-11ec-a2ae-3b7d7b62ce28.html
Vistar Media Secures $30M Series B Investment from Lamar Advertising Companyhttps://www.businesswire.com/news/home/20210712005451/en/Vistar-Media-Secures-30M-Series-B-Investment-from-Lamar-Advertising-Company
The Real Reason America Doesn’t Have Enough Truck Drivershttps://www.nytimes.com/2022/02/09/business/truck-driver-shortage.html
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Articles Referenced:
Levi's Beyond Yoga Opens First Store
https://www.mediapost.com/publications/article/375047/levis-beyond-yoga-opens-first-store.html?edition=126676
Busted! Five Myths About Retail Media
https://www.mckinsey.com/business-functions/growth-marketing-and-sales/our-insights/busted-five-myths-about-retail-media
Oil prices fall 7% as recession fears mount and Biden calls for a 3-month gas tax holiday
https://markets.businessinsider.com/news/commodities/crude-oil-prices-recession-fears-biden-summer-gas-tax-holiday-2022-6?fs=e&s=cl
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Little Caesars Becomes The NFL's Official Pizza
https://www.mediapost.com/publications/article/374983/little-caesars-becomes-the-nfls-official-pizza.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=126664&hashid=2RQV0zk9R0-sWEGNUBOhQA
Catalina, Volta Partnership Propels DOOH at EV Charging Stations
https://streetfightmag.com/2022/06/22/catalina-volta-partnership-propels-dooh-at-ev-charging-stations/
Drift Introduces Drift Deal Room to Streamline Collaboration Between Buyers and Sellers at Scale
https://martechseries.com/sales-marketing/b2b-commerce/drift-introduces-drift-deal-room-to-streamline-collaboration-between-buyers-and-sellers-at-scale/
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TikTok Reveals Platform Strategy At Canneshttps://www.searchenginejournal.com/tiktok-reveals-platform-strategy-at-cannes/455011/Amazon's $30 Billion Advertising Business Debuts at Canneshttps://www.adweek.com/brand-marketing/amazons-30-billion-advertising-business-debuts-at-cannes/
There’s less disposable income’: The home goods boom starts to slowhttps://www.modernretail.co/retailers/theres-less-disposable-income-the-home-goods-boom-starts-to-slow/?utm_source=digiday.com&utm_medium=referral&utm_campaign=digidaydis&utm_content=digidayhp-more-from-modernretail
DTC period care brands see sales spike as talk of a tampon shortage picks uphttps://www.modernretail.co/startups/dtc-period-care-brands-see-sales-spike-as-talk-of-a-tampon-shortage-picks-up/?utm_source=digiday.com&utm_medium=referral&utm_campaign=digidaydis&utm_content=digidayhp-more-from-modernretail
Hollywood Execs Brace for Advertising “Storm Clouds” Aheadhttps://www.hollywoodreporter.com/business/business-news/advertising-outlook-tv-streaming-2022-1235168866/
Despite Economic Headwinds Agencies Forecast A Strong Ad Market For Second Half In The Yearhttps://www.forbes.com/sites/bradadgate/2022/06/14/despite-economic-headwinds-agencies-forecast-a-strong-ad-market-for-second-half-in-the-year/?sh=569b45ba29cf
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Ad Market Expands For 15th Month, Continues To Deceleratehttps://www.mediapost.com/publications/article/374875/ad-market-expands-for-15th-month-continues-to-dec.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=126631&hashid=XWC2DTgsQEqKt5DPATIQjg
Lamar Advertising Company Announces Increase In Cash Dividend on Common Stock
https://www.gurufocus.com/news/1767597/lamar-advertising-company-announces-increase-in-cash-dividend-on-common-stock
Better Buy: Lamar Advertising vs. Clear Channel Outdoor
https://stocknews.com/news/lamr-cco-better-buy-lamar-advertising-vs-clear-channel-outdoor/
Online Advertising Braces For Rocky Road
https://www.mediapost.com/publications/article/374743/online-advertising-braces-for-rocky-road.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=126631&hashid=XWC2DTgsQEqKt5DPATIQjg
GroupM Unveils CTV 'Viewability' Initiative, Finds As Much As 10% Of Ads Delivered With TV 'Off'
https://www.mediapost.com/publications/article/374724/groupm-unveils-ctv-viewability-initiative-finds.html
Facebook Sued For Allegedly Collecting Patient Data From Hospital Sites
https://www.mediapost.com/publications/article/374905/facebook-sued-for-allegedly-collecting-patient-dat.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=126631&hashid=XWC2DTgsQEqKt5DPATIQjg
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We Know a Little Bit More About Netflix’s Advertising Plan
https://www.vulture.com/2022/06/netflix-advertising-tier-plan-roku-comcast.html
Video streaming platforms return to splurge on outdoor advertising
https://www.livemint.com/companies/news/video-streaming-platforms-return-to-splurge-on-outdoor-advertising-11655316236906.html
Mark Boidman, PJ Solomon video...
Start at 1:04
https://vimeo.com/367319424
Prime Video’s OOH campaign blasts onto the streets
https://stoppress.co.nz/news/prime-videos-ooh-campaign-blasts-onto-the-streets/
3 Big Advantages Of Native Advertising
https://www.forbes.com/sites/forbesagencycouncil/2022/06/17/3-big-advantages-of-native-advertising/?sh=6c729b529821
How Companies Should Invest in a Downturn
https://hbr.org/2022/06/how-companies-should-invest-in-a-downturn
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From Globe Street...
New Fed Numbers Show Zero GDP Growth at Best
globest.com/2022/06/15/fed-raises-interest-0-75-and-new-numbers-show-zero-gdp-growth-at-best/?slreturn=20220516075403
From Legal Sports Report...
Data Shows Sports Betting Advertising Blitz Has Massive Scope
https://www.legalsportsreport.com/71406/2022-sports-betting-advertising-tv-surge/
From Venture Beat...
What Advertisers Need to Know About the Federal Privacy Law
https://venturebeat.com/2022/06/15/interactive-advertising-bureau-updates-guidelines-for-measuring-in-game-3d-ads-for-the-metaverse/
From AdWeek...
What Advertisers Need to Know About the Federal Privacy Law
https://www.adweek.com/media/what-advertisers-need-to-know-about-the-federal-privacy-law/
From Yahoo Finance...
Advertising Technology Startup, Sustainable Skylines, Emerges from Stealth Mode
https://finance.yahoo.com/news/advertising-technology-startup-sustainable-skylines-140000937.html
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Articles cited:
Inflation in America may be even worse than thought
https://www.economist.com/graphic-detail/2022/06/13/inflation-in-america-may-be-even-worse-than-thought
Consumer spending declines in May amid high inflation
https://www.thedenverchannel.com/news/national/consumer-spending-declines-in-may-amid-high-inflation
GroupM Forecasts Ad Spend Growth, Though Less Than Last Year's, Despite Economic Conditions
https://www.adweek.com/agencies/groupm-forecasts-ad-spend-growth-though-less-than-last-years-despite-economic-conditions/
The Supply Chain Crisis Broke The Marketing Rules. You Should, Too
https://www.mediapost.com/publications/article/374755/the-supply-chain-crisis-broke-the-marketing-rules.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=126572&hashid=7639cEm8QMuvP1r55a7Zsw
WHAT PERCENTAGE OF GROSS REVENUE SHOULD BE USED FOR MARKETING & ADVERTISING?
https://www.zippia.com/advice/what-percentage-of-gross-revenue-should-be-used-for-marketing-advertising/#:~:text=A%20general%20rule%20of%20thumb,revenue%20peaked%20in%20June%202020.
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We took a few weeks off but we are back! In this episode of OOH Insider, Deanna Berry, COO at McWhorter Capital Partners, chats about college athlete NIL policies, opportunities for NIL within OOH, and the impact of influencer marketing.
McWhorter Capital Partners is a private equity and real estate investment firm. They help people grow their wealth so they can live more fully and more generously.
Takeaways
- NIL gives college athletes the opportunity to monetize their personal brands. Agencies that have had experience with influencer marketing are now evolving into NIL marketing.
- College athletes are often viewed as celebrities within their ecosystem. If local businesses invested ad money in college athletes or sports groups then the program and athletes would receive exposure, as well as, raise brand awareness within the community.
- “In 10 years, you are just going to really see the bulk of marketing budgets go to outdoor and influencer marketing.” ~Deanna Berry
- Brands need a balance between content creation and influencer marketing.
- Influencer marketing is not new. The only thing new about it is that every day people can become an influencer and gain a huge following. Celebrities and athletes are not the only ones.
Links
- LinkedIn: https://www.linkedin.com/in/deannaberry/
- Company: https://www.mcwhortercp.com
- Sign O’ The Times: https://www.theoohinsider.com/669730/9073292-episode-075-sign-o-the-times-featuring-robert-landau-peter-spirer
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In this episode of OOH Insider, Craig Cook, CEO, and Co-Founder of Mobilads, discusses the genesis of his platform and analyzing ROI on wrapped rideshare advertisement audiences.
Mobilads is a data-driven advertising platform that utilizes wrapped rideshare vehicles as mobile billboards. They connect device id data to digital analytics to prove return on investment.
Takeaways
- Establishing third-party credibility is the secret sauce to earning trust with a new rideshare market. Find the leaders within the community and build a foundation of honesty, humanity, and consistency.
- Mobilads generates impressions by tracking their drivers’ location and people through anonymous cellphone demographics or behavioral data.
- After collecting device ids, Mobilads uses that data to then retarget digitally. Cross-examination has proved there is a return on investment from rideshare advertisements.
Links
- LinkedIn: https://www.linkedin.com/in/craig-andrew-cook/
- Email: craig@mobilads.co
- Company: https://www.mobilads.co
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See you in Marco Island!
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Evan Brandoff, CEO & Co-Owner of LeagueSide, chats about why and how brands can connect with local communities through youth sports leagues.
LeagueSide is the nation’s leading community sports sponsorship platform. They make sports sponsorships scaleable, turnkey, and measurable for brands and sports leagues.
Check out the Leauge Side Podcast here: https://leagueside.com/podcast/
Takeaways
- The number one factor for consumers when choosing a brand is trust. Build trust in local communities by making meaningful connections and a positive impact on the families within those areas.
- The LeagueSide platform provides sports organizations with sponsorship packages that regional or national brands can purchase. These packages typically include a combination of physical, digital, and activation elements.
- Bottom-of-the-funnel marketing tactics are more successful with out-of-home opportunities. This strategy yields a more holistic marketing funnel for brands.
- By partnering with youth sports teams, brands provide kids with the invaluable opportunity to play sports while strengthening their brand love/support within the community. It’s a win-win collaboration.
- Podcast’s are a fantastic business development tool. They allow people from across the globe to collaborate and network about similar interests, goals, or ideas.
Links
- LinkedIn: https://www.linkedin.com/in/evan-brandoff-b9954836/
- Company: https://leagueside.com
- The Win-Grin Podcast: https://leagueside.com/podcast/
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We are redefining Objective Operations on this episode of OOH Insider! Kristy Schlepp, CEO of Outdoor Nation (ODN), chats about how to empower team growth and accomplish company objectives to improve productivity.
Outdoor Nation is a centralized source for all things out-of-home. They are on a mission to provide quickly executed campaigns, market knowledge of the top 300 U.S. markets, and audience-location data and eye-tracking software to maximize ROI.
Takeaways
- Entrepreneurial Operating System (EOS) is a set of concepts and tools that help businesses identify core values, put the right people in the right seats, clarify goals, and be transparent about challenges. This way everyone is on the same page about what is important to your business.
- Trust your coworkers! Open a feedback loop to set clear expectations and checkpoints to achieve optimal success.
- “We only get better by learning what we suck at.” ~Schlepp
- ODN has two creatives that shortlisted for this year's OBIE Awards! A Panera Bread pizza stretching cheese across two billboards and a Columbia Care Cannabis campaign with the message “You have in-laws. We have cannabis.”
Links
- LinkedIn: https://www.linkedin.com/in/kristy-schlepp-43946526/
- Email: kschlepp@odn.agency
- Company: https://www.odn.agency
- OBIE Awards: https://www.linkedin.com/posts/outdoor-nation_advertising-oohadvertising-creativedesign-activity-6906992880783912960-SdI9?utm_source=linkedin_share&utm_medium=member_desktop_web
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Our first-ever guest, James Heller, joins us for our 100th episode celebration! James, the CEO, and Co-Founder of Wrapify, discusses how our industry can increase revenue by educating marketers on the power of out-of-home advertisement.
Wrapify is omnichannel advertising for brands powered by app-enabled mobility and delivery. Their performance-driven ad-tech platform measures the impact of out-of-home impressions and attributes exposure to online, in-app, or foot traffic engagement.
Takeaways
- The increasing amount of digitally native marketers is changing the way media channels are evaluated. These marketers need mix-media modeling, good data visualization, and tracking customers’ journey from beginning to end.
- Out-of-home is a great medium to drive a brand because it is the heartbeat of the neighborhood. Although it is difficult to measure audience impact, we know it’s there. Educate marketers on the value of OOH to their brand.
- If the industry captures a component of wasted digital spending and pipe it into out-of-home then it would increase value in the medium and revenue in the U.S.
- The recall that is created in the out-of-home space makes the digital more valuable. Showcase the impact your OOH campaign generated for the brand.
Links
- LinkedIn: https://www.linkedin.com/in/jamesheller1/
- Email: j@wrapify.com
- Company: https://wrapify.com
Ways To Tune In
- Spotify: https://open.spotify.com/show/30yI5WJKPTmH1ttOT92stj
- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943
- Amazon: https://www.amazon.com/The-OOH-Insider-Show/dp/B08JJT1GC5
- Audible: https://www.audible.com/pd/The-OOH-Insider-Show-Podcast/B08JJPQ8HF
- Stitcher: https://www.stitcher.com/show/the-ooh-insider-show
- Listen Notes: https://www.listennotes.com/podcasts/the-ooh-insider-show-tim-rowe-GqAoaXnLVlx/
- iHeart Radio: https://www.iheart.com/podcast/269-the-ooh-insider-show-51761700/
- Podbay: https://podbay.fm/p/the-ooh-insider-show
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Powered by OneScreen.ai
OneScreen.ai is the first free, public-access directory for all things Out of Home.
Support the show (http://oohswag.com)
The most important part of the return on OOH is (no doubt) the creative. On this episode of OOH Insider, Wes Frick, Freelance Billboard Designer at Wes Frick Designs, discusses his top tips and tricks for creating a successful billboard design.
Wes Frick Designs is devoted to developing powerful out-of-home designs and strategic campaigns. He seeks to change the world through the capabilities of out-of-home advertising.
Takeaways
- An established company website and/or social media is essential for a successful billboard. If there is no website or social media then the billboard is producing awareness without a place to take action.
- In sales and relationship building, people don’t remember what you say, but they do remember how you made them feel.
- Top 3 mistakes businesses make when designing a billboard:
1) Wrong messaging - Create a message that targets the customer versus displaying the brand. A billboard’s goal is not to show what the business is, but why the customer should choose it.
2) Simplicity - It is mandatory to keep the design simple in this medium. Demand attention from your audience through an iconic symbol or message.
3) Location - Artwork needs to be customized to every location. Creative can blend into the surroundings or messaging can be too small depending on the billboard location.
- Understand how an audience behaves and moves in order to unlock underpriced and unvalued opportunities.
- Out-of-home is a powerful tool for nonprofit awareness and advocacy. Reach people where they are.
Links
- LinkedIn: https://www.linkedin.com/in/wes-frick-2456511a9/
- Company: https://wesfrickdesign.com
- Email: wes@billboarddesign.com
Ways To Tune In
- Spotify: https://open.spotify.com/show/30yI5WJKPTmH1ttOT92stj
- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943
- Amazon: https://www.amazon.com/The-OOH-Insider-Show/dp/B08JJT1GC5
- Audible: https://www.audible.com/pd/The-OOH-Insider-Show-Podcast/B08JJPQ8HF
- Stitcher: https://www.stitcher.com/show/the-ooh-insider-show
- Listen Notes: https://www.listennotes.com/podcasts/the-ooh-insider-show-tim-rowe-GqAoaXnLVlx/
- iHeart Radio: https://www.iheart.com/podcast/269-the-ooh-insider-show-51761700/
- Podbay: https://podbay.fm/p/the-ooh-insider-show
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It's Programmatic pandemonium on this episode!! Brooke Ermogenis, Founder + Head of Insight at DOOHx, establishes once and for all what programmatic digital out-of-home is, best practices, and how to utilize DSPs and SSPs.
DOOHx is an online learning platform for all things digital out-of-home and programmatic digital out-of-home.
Takeaways
- Programmatic OOH is the automated trading of inventory. Inventory is more accessible and highly targeted. It is an entire evolution of how out-of-home is bought and sold.
- There is no magic solution for programmatic. Start off by trial and error to see what works best for your clients.
- Publishers should consider connecting to as many SSPs as possible when integrating inventory to programmatic. This shows your inventory in more “shop windows” around the world.
- Targeting triggers draw on data feeds to activate a campaign. Programmatic makes it easier to integrate these data feeds into creatives because many of the DSP platforms have data feeds ready to connect.
- The non-guaranteed activity provides buyers with the flexibility to not commit to being locked in for a certain amount of time so they can be active when and where they want.
- Audience measurement in out-of-home is impossible to standardize. As a publisher, educate on what impressions mean on your network and how they can be rationalized.
Links
- LinkedIn: https://www.linkedin.com/in/brooke-ermogenis/
- Company: https://www.doohx.io
Ways To Tune In
- Spotify: https://open.spotify.com/show/30yI5WJKPTmH1ttOT92stj
- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943
- Amazon: https://www.amazon.com/The-OOH-Insider-Show/dp/B08JJT1GC5
- Audible: https://www.audible.com/pd/The-OOH-Insider-Show-Podcast/B08JJPQ8HF
- Stitcher: https://www.stitcher.com/show/the-ooh-insider-show
- Listen Notes: https://www.listennotes.com/podcasts/the-ooh-insider-show-tim-rowe-GqAoaXnLVlx/
- iHeart Radio: https://www.iheart.com/podcast/269-the-ooh-insider-show-51761700/
- Podbay: https://podbay.fm/p/the-ooh-insider-show
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OneScreen.ai is the first free, public-access directory for all things Out of Home.
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OneScreen.ai is the first free, public-access directory for all things Out of Home.
Support the show (http://oohswag.com)
Vengo Labs is a place-based media leader in DOOH. They are on a mission to deliver their inventory everywhere buyers are. On this episode of OOH Insider, Mary Perrella, VP of Media and Marketing at Vengo Labs, chats about the role of place-based media within the marketing industry.
Takeaways
- Place-based media is contextual to the environment and audience experience. This is a perfect place to make an emotional connection.
- Out-of-home is more than billboards. It is any moment when a person is out of their home and experiences an advertisement.
- Generate creative that specifically connects the message to the context. The relationship improves the response and emotional connection consumers make.
- Vengo Labs is not an off-the-shelf SaaS solution. They are determined to cater to the needs of media and screen owners by customizing their solutions.
- Direct and programmatic buying are both valuable. Direct guarantees exact locations, rotations, and ad exposure frequency. Whereas, programmatic allows for more flexibility and fluidity in the planning process, budgeting, and optimization.
Links
- LinkedIn: https://www.linkedin.com/in/maryperrella/
- Email: mary@vengolabs.com
- College Email: colleges@vengolabs.com
- Company: vengolabs.com
Ways To Tune In
- Spotify: https://open.spotify.com/show/30yI5WJKPTmH1ttOT92stj
- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943
- Amazon: https://www.amazon.com/The-OOH-Insider-Show/dp/B08JJT1GC5
- Audible: https://www.audible.com/pd/The-OOH-Insider-Show-Podcast/B08JJPQ8HF
- Stitcher: https://www.stitcher.com/show/the-ooh-insider-show
- Listen Notes: https://www.listennotes.com/podcasts/the-ooh-insider-show-tim-rowe-GqAoaXnLVlx/
- iHeart Radio: https://www.iheart.com/podcast/269-the-ooh-insider-show-51761700/
- Podbay: https://podbay.fm/p/the-ooh-insider-show
Support the show (http://oohswag.com)
Bob Johns, VP Media & Marketing at BOLDSITE Media, talks about the American Dream Mall’s network of screens and its ability to create immersive brand experiences.
BOLDSITE Media, is a destination media company that creates boundless brand environments. They are motivated to design unparalleled immersive and integrated brand stories.
Takeaways
Out-of-home has an amazing ability to connect to people throughout their daily lives.
- The American Dream has 138 displays inside that are synchronized on one network. This allows brands to foster unique, immersive brand experiences across the property.
- The American Dream is a premiere destination that attracts and influences a variety of audiences across the Tri-state area. The opportunities are endless between the 12 million visitors, screens that face the MetLife Stadium parking lot, and drivers on the New Jersey Turnpike.
- There is not a specific bucket that American Dream fits into. Depending on the brand it is either destination, playspace, or mall media.
- Mall media is not what it used to be since the pandemic. Traditional malls have had to redefine themselves into a destination medium.
- Destination media is defined by the way that audiences have the opportunity to interactive with displays in an environment, such as American Dream, to create a brand experience.
Links
- LinkedIn: https://www.linkedin.com/in/bob-johns-2079634/
- Email: bobjohns@boldsite.com
- Company: http://www.boldsite.com
Ways To Tune In
- Spotify: https://open.spotify.com/show/30yI5WJKPTmH1ttOT92stj
- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943
- Amazon: https://www.amazon.com/The-OOH-Insider-Show/dp/B08JJT1GC5
- Audible: https://www.audible.com/pd/The-OOH-Insider-Show-Podcast/B08JJPQ8HF
- Stitcher: https://www.stitcher.com/show/the-ooh-insider-show
- Listen Notes: https://www.listennotes.com/podcasts/the-ooh-insider-show-tim-rowe-GqAoaXnLVlx/
- iHeart Radio: https://www.iheart.com/podcast/269-the-ooh-insider-show-51761700/
- Podbay: https://podbay.fm/p/the-ooh-insider-show
Support the show (http://oohswag.com)
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Jess Fitzpatrick, Senior Media Trader at Buyers and Sellers Media PLC, discusses the power of DigiVans, the NFT market, and creating the best campaign surrounding them.
Buyers and Sellers Media PLC is an out-of-home media wholesaler. They buy digital billboard advertising space in bulk and create national and regional packages for direct to brands and agencies.
Takeaways
- Buyers and Sellers Media’s model is unlike any others. They supply flexible packages that cater to the customer's needs while providing the best value.
- DigiVans are an eye-catching way for small businesses or artists to bring their brand directly in front of their target audience.
- The NFT market has thrived with DigiVans due to restrictions from other media owners. They promote their content as an art form rather than a call to action.
- The best campaigns are not the ones that have the biggest return on investment. They are the ones that people remember and change the perception of your brand story.
Links
- LinkedIn: https://www.linkedin.com/in/fitzpatrickjessica/
- Email: jess@buyersandsellers.com
- Instagram: @oohwithjess
- Tik Tok: @oohwithjess
- Company: https://buyersandsellers.com
Ways To Tune In
- Spotify: https://open.spotify.com/show/30yI5WJKPTmH1ttOT92stj
- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943
- Amazon: https://www.amazon.com/The-OOH-Insider-Show/dp/B08JJT1GC5
- Audible: https://www.audible.com/pd/The-OOH-Insider-Show-Podcast/B08JJPQ8HF
- Stitcher: https://www.stitcher.com/show/the-ooh-insider-show
- Listen Notes: https://www.listennotes.com/podcasts/the-ooh-insider-show-tim-rowe-GqAoaXnLVlx/
- iHeart Radio: https://www.iheart.com/podcast/269-the-ooh-insider-show-51761700/
- Podbay: https://podbay.fm/p/the-ooh-insider-show
Support the show (http://oohswag.com)
On this episode of OOH Insider, Glenn Hopper, Chief Financial Officer at Sandline and Author of Deep Finance: Corporate Finance in the Information Age, dives into back-office automation, private equity versus venture capital groups, and achieving efficient project management.
Sandline is an eDiscovery and document management service provider. They deliver clarity by deciphering pain points within an organization’s data and empowering their partners to achieve transformation faster.
Takeaways
- When we don’t have the right tools we are more likely to be inefficient and make mistakes. Learn about what tools are available to organize and simplify your process.
- “If you automate your back office and if you have an efficient back office, you are not only making things easier right now and more efficient right now, but you are actually adding value to the business. It becomes like an internal intellectual property.” ~Glenn Hopper
- Having clean data and buttoned-up systems in an acquisition shows investors that you are knowledgeable and confident in your business. As a result, this makes your company more valuable in the long term.
- Private equity and venture capital look at businesses very differently. Private equity groups want to see something established and a clear path to cash flow positive. Venture capital groups invest in multiple companies at an earlier stage in the hopes of having bigger returns.
- Hopper’s book, Deep Finance: Corporate Finance in the Information Age, breaks down how companies can consolidate their systems, automate back-office operations, and build a business intelligence platform within the company.
Links
- LinkedIn: https://www.linkedin.com/in/gbhopperiii/
- Company: https://sandlineglobal.com
- Deep Finance: Corporate Finance in the Information Age: https://www.barnesandnoble.com/w/deep-finance-glenn-hopper/1139904270
Ways To Tune In
- Spotify: https://open.spotify.com/show/30yI5WJKPTmH1ttOT92stj
- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943
- Amazon: https://www.amazon.com/The-OOH-Insider-Show/dp/B08JJT1GC5
- Audible: https://www.audible.com/pd/The-OOH-Insider-Show-Podcast/B08JJPQ8HF
- Stitcher: https://www.stitcher.com/show/the-ooh-insider-show
- Listen Notes: https://www.listennotes.com/podcasts/the-ooh-insider-show-tim-rowe-GqAoaXnLVlx/
- iHeart Radio: https://www.iheart.com/podcast/269-the-ooh-insider-show-51761700/
- Podbay: https://podbay.fm/p/the-ooh-insider-show
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OneScreen.ai is the first free, public-access directory for all things Out of Home.
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OneScreen.ai is the first free, public-access directory for all things Out of Home.
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We have an un-provoked podcast! Tim and Heather Waisanen, Media Planner and Strategist at OneScreen, are joined by Nick Haggard, Director of Sales at Edison Interactive. While on a call, the content was so good we decided to hit record so it could be shared with our loyal fanbase!
Join us for a conversation in hyper-targeting golfers through interactive, touchscreen devices within golf carts.
Edison Interactive is a content management software for connected devices. They are motivated to provide information and entertainment, as well as, create a profit center through screens.
Takeaways
- Alpine Media and Edison Interactive have joined forces! Edison is now the exclusive seller of Alpine’s ski inventory.
- Shark Experience presented by Verizon is an interactive, touchscreen device installed in golf carts. It enhances the golfer experience by providing content to help across the course.
- This platform provides golfers with live and on-demand sports news and tips, GPS yardages, hole flyovers, and music connectivity through Bluetooth or radio.
- Ad units run consistently throughout the platform. There are five partners maximum for each course: four bigger named brands and the golf course themselves.
- Edison Interactive is in the process of creating a self-serve feature to find the best digital screen for advertisers targeting golfers.
Links
Nick Haggard:
- LinkedIn: https://www.linkedin.com/in/nick-haggard/
- Company: https://edisoninteractive.com
- Email: nhaggard@edisoninteractive.com
- Self-Serve Release: edisoninteractiveadmanager.com
- Shark Experience presented by Verizon: https://sharkexperience.com
- Club Car: https://www.clubcar.com/en-us
- Captivate: https://www.captivate.com
Heather Waisanen:
- LinkedIn: https://www.linkedin.com/in/heather-waisanen/
- Company: https://www.onescreen.ai
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OneScreen.ai is the first free, public-access directory for all things Out of Home.
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OneScreen.ai is the first free, public-access directory for all things Out of Home.
Support the show (http://oohswag.com)
It’s time for automotive to rethink how they approach Out of Home. On this episode of OOH Insider, Matt Raymond, Director of Digital Operations at Team Automotive Group, chats about how to build your brand image and engage your target audience within your community.
Team Automotive Group is a dealership that sells and services Buick, Chevrolet, GMC, Chrysler, Dodge, Jeep, and RAM vehicles. They are motivated by their community and value building relationships that matter.
Takeaways
- Consistent messaging in your creative is key to having a recognizable brand. Think about repurposing your out-of-home content on digital platforms.
- Appeal to shared interests or what is important to the community when developing out-of-home creative. This bridges a connection between the target audience and your brand.
- Before selecting a billboard, drive the market area during different traffic patterns and pull your zip code reports to engage the best target audience.
- There is a much larger pool of customers that are looking to service their car rather than buy or sell a car. Cast a bigger net by targeting the larger audience with billboard advertising.
- Build relationships with your community. Whether someone has purchased or serviced a vehicle at your dealership or not, be the brand that everyone has something positive to say about.
Links
- LinkedIn: https://www.linkedin.com/in/matt-raymond-26496820/
- Company: https://www.teamautogroup.com
- Email: mraymond@teamautogroup.com
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OneScreen.ai is the first free, public-access directory for all things Out of Home.
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OneScreen.ai is the first free, public-access directory for all things Out of Home.
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We are back from our hiatus! And boy did we come back with a huge show!
As we see more media owners wanting to convert static units to digital, we see the emergence of more LED trucks and other LED formats. In this episode of OOH Insider, Rafale Chang, CEO of Tiger Party, discusses techniques for creating the best digital billboard experience.
Tiger Party is a leading interactive solution agency. They specialize in unique, custom digital out-of-home. They are dedicated to pushing the limits of digital out-of-home creativity.
Takeaways
- When it comes to the sharpness and vibrancy of a billboard, compression is a huge factor. This determines how much data is embedded in every pixel.
- New Year's Eve in Times Square for out-of-home is the equivalent of commercials during the Super Bowl.
- There is always a level of risk when creating a live camera feed on a digital billboard. Always be prepared with a primary, secondary, and backup system to avoid timing or technology issues.
- Out-of-home has the ability to create experiences like no other advertising medium. Check out the Time Square take-over Tiger Party created for Harry Potter and The Cursed Child.
- Each billboard has different capabilities. This is especially important when it comes to syncing a countdown or displaying action results.
Links
- LinkedIn: https://www.linkedin.com/in/rafalechang/
- Company: https://www.thetigerparty.com/en
- Instagram: @tigerpartynewyork
- Marriage Proposal in Time Square: https://youtu.be/S7NGO19U1S8
- Harry Potter and The Cursed Child in Time Square: https://youtu.be/7MtbBYn3Hws
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OneScreen.ai is the first free, public-access directory for all things Out of Home.
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OneScreen.ai is the first free, public-access directory for all things Out of Home.
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Jeanne Hopkins, Chief Revenue Officer at OneScreen, joins us this week to chat about OneScreen’s goal to support supply and demand-side partners and grow their businesses.
Takeaways
- How can you as a company look bigger than you are? Investing in out-of-home is an effective way to be more visible while working in tandem with your digital campaigns.
- OneScreen is dedicated to building the world’s first offline marketplace for out-of-home. They work with marketers to develop and receive tangible results from their campaigns.
- Real estate is highly fragmented within this industry.
- OneScreen wants to maximize transactions within its OOH marketplace. They ensure supply vendors are found by giving them a listing, optimizing for search engines, and promoting them.
- OneScreen’s marketplace is free for everyone, whether you are an out-of-home specialist or a digital-first agency that’s looking for new offerings. They also improve cash flow presence.
Links
- LinkedIn: https://www.linkedin.com/in/jeannehopkins/
- Twitter: https://twitter.com/jeannehopkins
- Company: https://www.onescreen.ai
- Career Opportunities: https://www.onescreen.ai/careers
- Video: https://www.onescreen.ai/blog/top-5-onescreen-ooh-campaigns-of-2021?hsLang=en-us
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OneScreen.ai is the first free, public-access directory for all things Out of Home.
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Get ready for a super interesting episode this week! Becky Smith, Enterprise Manager at IBOUSA, discusses how we can unite as an industry and secure a seat at the table.
IBOUSA is a networking group of independent business operators. They are a for-profit business that operates on a non-profit basis. Their out-of-home network comes together a couple of times a year to share new technologies and ideas at IBO conferences.
Takeaways
- IBO represents over 90,000 faces in their network. The IBO Speedway is a free platform that acts as a liaison between advertisers and the network’s inventory.
- IBO is actively looking for a standard unit of measurement for data. The Media Rating Council is currently creating an auditing method for out-of-home.
- Conferences are a great way to learn best practices from other industry leaders. Twice a year, IBO organizes a three-day conference for associates to network and share experiences.
- Image quality is everything! Having high-quality approach shots for your inventory is a crucial visual for advertisers.
Links
- LinkedIn: https://www.linkedin.com/in/becky-smith-4bb945162/
- Company: https://www.ibousa.org
- Email: becky@ibousa.org
- Phone: 580-226-2234
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OneScreen.ai is the first free, public-access directory for all things Out of Home.
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In this episode of OOH Insider, John James, Founder of SignBird, discusses how to bridge the gap between content quality and design to strategically get advertisers excited for out-of-home.
SignBird is an out-of-home service company. They partner with companies to enhance the quality of their out-of-home content through photography, videography, aerial drone technology, and web design.
Takeaways
- SignBird values providing a quality product above all else. There is a strategic purpose behind every photograph, video, and drone shot.
- The more we can facilitate brands doing great out-of-home campaigns the more brands win and great experiences are created.
- Drone footage is a powerful tool for billboard owners and sellers. It provides a visual experience of the landscape for advertisers to see what they are buying into.
- A billboard video proposal is a 60-second display of the billboard’s key details. This is an evergreen tool that is time-efficient and allows advertisers to view or refer back to it multiple times.
Links
- LinkedIn: https://www.linkedin.com/in/john-james-3265b397/
- Company: https://signbird.io
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"No one has ever taken photo in front of a Facebook ad" - Tim Rowe
Bonus content from last week! Listen in to get some behind-the-scenes content of some real, raw, and truthful takes on Out of Home.
Noah Peshkopia, Geopath certified student at Centenary University, switched things up on last week’s episode of OOH Insider. In this bonus clip, they discuss the insight Tim has gained by having a child, his view on OOH and much more.
Takeaways
- Kids pay attention to everything! Tim has seen on multiple occasions his son show brand recall and association between a commercial and a product.
- Many marketers and advertisers are consumed with targeting and metrics. However, marketing is much more holistic than we give it credit.
- Creativity and the message matter more than targeting. Focus more on the delivery than the spreadsheet.
Links
- LinkedIn: https://www.linkedin.com/in/noah-peshkopia/
- Email: noahpeshkopia33@gmail.com
- Website: https://noahpeshkopia33.wixsite.com/analyticsportfolio
- Ogilvy on Advertising: https://www.amazon.com/Ogilvy-Advertising-David
Special thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.ai
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A change up this episode! Instead of being the interviewer, Tim becomes the interviewee! Noah Peshkopia, Geopath Certified student at Centenary University, switches things up on this episode of OOH Insider. Get the inside scoop on his origin story, the birth of OOH Insider, and advice for upcoming OOH advertisers.
Takeaways
- Tim found that if clients added out-of-home in their campaigns then their organic traffic, direct traffic, and conversion goals consistently rose.
- Hosting a podcast is one of the most powerful ways to develop relationships learn from professionals within the industry.
- One Screen is a marketplace for advertisers to find the best out-of-home medium for their campaign.
- Out-of-home creates new opportunities for brands to drive organic traffic to their websites, profitably grow and scale their companies.
- “It’s never been harder to market, but also never been easier. You see so many ads per day. It is easy to get out there, but hard to make it stick because there is so much content.” - Noah Peshkopia
- Key advice from Tim Rowe "Be open-minded to companies and roles. The job market has changed drastically in the past few years."
Links
- LinkedIn: https://www.linkedin.com/in/noah-peshkopia/
- Email: noahpeshkopia33@gmail.com
- Website: https://noahpeshkopia33.wixsite.com/analyticsportfolio
Special thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.ai
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On this episode of OOH Insider, Adam Malone, Co-Founder & President of Screenverse, shares his knowledge of programmatic digital out-of-home.
Screenverse is a specialized provider of ad management and monetization for digital screen owners. They maximize revenue through direct, programmatic, and systematic direct sales channels.
Takeaways
- Media owners should utilize direct sales through the existing channels and programmatic tools to sell their inventory.
- Make your inventory available during the open exchange and then read the data to see who is putting a bid. Use programmatic tactics to communicate and strategize with companies while they are still at the top of the funnel.
- OOH impressions can be difficult to calculate because there is no set way to measure them. The industry needs to work on pinpointing data for targeting, addressability, and contextual relevancy.
- In order to grow as an industry, we need to be more honest and establish goodwill with advertisers, especially during the current buying climate.
Links
- LinkedIn: https://www.linkedin.com/in/adammalone/
- Company: https://www.screenversemedia.com
Special thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.ai
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“A shorter journey; a healthier planet; more jobs in the USA. Buy an American product today.”
In this episode of OOH Insider, Don Rongione, President and CEO of Bollman Hat Company, educates us on the importance of buying American-made products to strengthen the American dream.
Bollman Hat Company was founded in 1868 by George Bollman. Located in Adamstown, PA, they are America’s oldest hat makers. They are customer-driven, team players, think and act like owners, value respect, and strive for excellence.
Support the American Made Matters movement on November 19th by purchasing at least one product made in the USA.
Takeaways
- Due to the jobs that are required to support manufacturing, American-made manufacturers create 3.5 residual jobs per manufacturing job. This supports local communities and strengthens the American dream.
- Products made in the USA promote stronger communities. It boosts the economy, is sustainable, and creates jobs.
- When connecting with consumers, be innovative in regards to products and how you market.
- People want to connect with brands on a personal level. Brands that tell stories that resonate with their target audience are more relatable and sustainable long term.
Links
- LinkedIn: https://www.linkedin.com/in/don-rongione-54041a5/
- Company: https://www.bollmanhats.com
- American Made Matters: https://www.americanmadematters.com
Special thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.ai
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On this episode of OOH Insider, Adam Malone, Co-Founder & President of Screenverse, shares his knowledge on industry disruption and building a startup.
Screenverse is a specialized provider of ad management and monetization for digital screen owners. They maximize revenue through direct, programmatic, and systematic direct sales channels.
Takeaways
- Talk to the industry and ask questions before putting the time and money into developing a tool or system. Is the vision for the tool or system meeting the end-user need?
- The industry cannot be defined as one thing; it is comprised of many different personalities and stories. Try testing out a few tools, based on market feedback, with the community and build from there.
- Respect the industry. If there is an opportunity to disrupt within any industry, come in with the mindset of growth on top of the existing groundwork rather than a bug in the foundation.
- Timing can be the make or break for startups.
- “Everybody needs to understand what their north star is in their career and in their life.”~Adam Malone
Links
- LinkedIn: https://www.linkedin.com/in/adammalone/
- Company: https://www.screenversemedia.com
Special thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.ai
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During the 1980s recession, unemployment and mortgage rates were at a high. Billboard Boys, directed by Pat Taggart, is a documentary based on the radio contest turned international phenomenon in Allentown, PA. Three men were selected to live and outlast each other on a billboard in the hopes of winning a mobile home.
On this episode of OOH Insider, Frank Petka, Producer of Billboard Boys, shares the story of three men’s determination to earn a home by living on a billboard.
Takeaways
- The creativity of the billboard these men stayed on promoted the radio station’s switch from country to big band music. Unfortunately, the creative and target audience did not bode well.
- This story went viral before viral was a thing. It began as a regional contest and quickly gained national, and even international, traction. For four months straight the media covered this story on every major tv station, radio station, and newspaper.
- If you have “lightning in a bottle” put a cap on it. The contest gained national media attention every day. This was a huge opportunity for brands to advertise in OOH, but no one could fast enough.
- “Billboards are timeless; the ultimate medium.” ~Frank Petka
Links
- LinkedIn: https://www.linkedin.com/in/frank-j-petka-mba-73b756147/
- Film: https://billboardboys.com
Special thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.ai
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Out of Home at its finest in this episode! Insider, Garrett Crenshaw, President at Crenshaw Visions, and David Oakley, Chief Creative Officer at BooneOakley, chat about their provoking pro-vaccine digital billboard that has gone viral and taken the internet by storm.
In collaboration with StarMed Healthcare, BooneOakley and Crenshaw Visions created a mobile digital billboard aiming to make vaccine information more readily available. The advertisement, disguised as an anti-vax message from a faux funeral home, leads to a website promoting vaccination and providing further information through a link to the StarMed Healthcare site.
Takeaways
- Boone & Oakley utilized an unconventional approach when developing the “Don’t Get Vaccinated” mobile LED truck. Their goal was to stun viewers and encourage vaccination.
- Location is essential to a successful out-of-home campaign. Pinpoint the best location by finding the most saturated area of your target audience.
- “If we got one person vaccinated it was worth my time.” ~David Oakley
- In the first week the campaign launched, StarMed Healthcare received a 28% increase in vaccinations.
- The market for mobile out-of-home is quickly increasing. Mobile billboards present your brand and physically get in front of your target audience.
Links
- LinkedIn:
- https://www.linkedin.com/in/garrett-crenshaw-3082aa166/
- https://www.linkedin.com/in/david-oakley-0365b3/
- Wilmore Funeral Home
- https://wilmorefuneralhome.com
- https://starmed.care/vaccine/
- Twitter
- https://twitter.com/visionscrenshaw
- https://twitter.com/booneoakley
- Company:
- https://crenshawvisions.com
- https://booneoakley.com
Special thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.ai
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OneScreen.ai is the first free, public-access directory for all things Out of Home.
Support the show (http://oohswag.com)
Buckle up for this one! We are joined by Gina Gordon, CEO at Lucit, to discuss improving the way we interact with digital billboards. Gina explains how Digital OOH helps automotive dealers display their inventory and pricing. Lucit’s application reduces friction by being connected to the inventory on the lot. This way those billboards are current and consistently updated.
Lucit is an inventory platform designed to improve the way automotive dealers promote and publish their dealership management systems.
Takeaways
- Digital billboards nowadays are dynamic digital, however, they are often considered to be traditional media.
- Car dealerships create the best marketing campaigns when combining someone who knows the ins and outs of the current inventory and traditional lease ads. This gives a well-rounded approach to engaging prospect buyers.
- Lucit has the ability to create a campaign that segments inventory and where it is being shown. For example, it can allow advertisers to target a specific market that has budget parameters such as a lower-income area.
-
OOH has a history of not doing well with automotive because:
-
It has not been truly dynamic digital until now.
-
Billboards have been seen and historically sold as long-term branding.
-
It is often seen as a secondary buy because analytics and ROI are not as clearly determined as online campaigns.
Links
- LinkedIn: https://www.linkedin.com/in/gina-gordon-04a91685/
- Company: https://lucit.cc
- Facebook: https://www.facebook.com/lucittech
- Instagram: https://www.instagram.com/lucittech/
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OneScreen.ai is the first free, public-access directory for all things Out of Home.
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We have an awesome episode this week! Douglas Lusted, CEO at AdStash, joins Tim to discuss how businesses and entrepreneurs can benefit from digital screen advertising.
AdStash is an adtech platform that helps businesses of all sizes to generate new revenue with digital screen monetization.
Takeaways
- AdStash provides a media player that powers ads onto a screen, as well as, a free content management system to schedule ads or content onto the screen. It is an ad-supported model for businesses of all sizes.
- Small businesses have the opportunity to monetize their screens with AdStash devices for no monthly fees. This gives advertisers the opportunity to directly access specific audiences.
- The AdStash platform has a premium option to compile impression analytics through cellphone tracking data. Their technology only counts those who are in viewing distance of the screen rather than within the venue itself.
- Media owners can modernize their playspace networks through digital screens on AdStash. This is a hyperlocal, targeted playspace technique and complements existing billboards.
- Indoor or digital playspace is a very efficient way to spend ad dollars. Placing an ad on a screen versus a billboard allows companies to get in front of a highly concentrated area of their targeted audience.
Links
- LinkedIn: https://www.linkedin.com/in/douglaslusted/
- Company: https://www.adstash.com
Shout Out
- Brian Fitzgibbons - Venue X\
- Episode: https://youtu.be/_02oye7VMX4
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OneScreen.ai is the first free, public-access directory for all things Out of Home.
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Michael Palatnek, Founder & CEO at Phoenix Social joins Tim to discuss how out-of-home companies can benefit from a social media presence.
Phoenix Social is a social media agency that helps brands build their brand presence and channel-specific campaigns across paid media and organic channels.
Takeaways
- Programmatic advertising has been growing exponentially since the pandemic. With many companies now joining forces under programmatic, the question becomes: will smaller businesses become overlooked?
- The Out-of-Home industry struggles with sticking to a measurement. While the industry as a whole is trying to gain market share, it is important to have tangible and sustainable analytics.
- Out-of-home is the only traditional ad format that has continued to grow. There is a dramatic opportunity for the industry to grow by utilizing digital assets and educating marketers on how to use out-of-home.
- Foster proactive collaboration through an open line of communication between the client, agency, and vendors.
- Social media is a great way to promote your business whether it is out-of-home or not. It provides a professional appearance and curbside appeal for the company.
Links
- LinkedIn: https://www.linkedin.com/in/michael-palatnek-058b7b6/
- Email: michael@phoenixsocial.co
- Company: https://www.phoenixsocial.co
Special thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.ai
Powered by OneScreen.ai
OneScreen.ai is the first free, public-access directory for all things Out of Home.
Support the show (http://oohswag.com)
On this episode of OOH Insider, Joe Quattrone, Head of Education and Head of Sasha West, shares best practices for your team to modify their brand strategy to reflect the needs of a rapidly evolving market.
The Sasha Group is an agency that helps ambitious businesses adapt and thrive. They consult brands in strategy, identity, paid media, marketing, and more.
Takeaways
- Viral vertical video is a powerful tool to connect with individuals from across the globe through similar interests, life hacks, and more.
- Change is the only constant in life. The pandemic has accelerated the need for augmented and virtual reality, as well as, extended the broadband to allow for multiple virtual conversations to occur at once by 5+ years.
- When starting out in a career field, begin by walking through the doors of opportunities that are opened for you. Look for what is going to be the elixir of the economy in the future.
- Startups that are building double-sided marketplaces, such as apps that create a community between the buyer and seller, are increasing their OOH presence.
- Split your tasks into groups based on importance and urgency. This develops a framework for yourself to efficiently accomplish tasks while freeing up time to take a step back and think.
Links
- LinkedIn: https://www.linkedin.com/in/superquattrone/
- Twitter: https://twitter.com/Superquattrone
- Company: https://thesashagroup.com
- Stork: https://thesashagroup.com/stork/
Grab your subscription to Stork and get 10% OFF here: : https://lnkd.in/ddnuEhVN
Special thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.ai
Powered by OneScreen.ai
OneScreen.ai is the first free, public-access directory for all things Out of Home.
Support the show (http://oohswag.com)
What is happening to your data?! In this episode of OOH Insider, we take a deep dive with expert Neil Sweeney, Founder and CEO of Reklaim, on the impact of data privacy and the future of data as we know it in marketing today.
The Reklaim platform is a platform that pays consumers for their data, creating a brand-safe choice for advertisers to responsibly use data for targeting. Enriched by opted-in purchase data, Killi is redefining the way consumers and brands interact.
Takeaways
- Driving culture and innovation is essential to building a successful business, however, this can be a huge challenge within a remote setting. Try blocking off time in the calendar for a “water cooler chat” to spark team bonding and conversation.
- “Apple’s ATT Tracking says, ‘90+% of consumers don’t want to be tracked.’ The whole location market is basically based on this notion of quietly or silently collecting location signals unbeknownst to the consumers. You are basically arbitraging human data without the person knowing.” ~Neil Sweeney
- When the next becomes the now, move on to the next. If a business is always moving and innovating then they will be able to move with the market rather than the opposite.
- Killi creates a fair-trade data privacy conversation for brands to consider by allowing consumers to have access to their data profile, view and edit what is being collected, and be compensated for their data.
Links
- LinkedIn: https://www.linkedin.com/in/neilsweeneyceo/
- Personal Website: https://www.neilsweeney.ceo
- Twitter: https://twitter.com/neilsweeneyceo
- Company: https://www.reklaimyours.com/
Special thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.ai
Powered by OneScreen.ai
OneScreen.ai is the first free, public-access directory for all things Out of Home.
Support the show (http://oohswag.com)
On this episode of OOH Insider, Robert Landau, Photographer and Author of Rock ’n’ Roll Billboards of the Sunset Strip, and Peter Spirer, Director and Producer at Rugged Entertainment, chat about their upcoming film Sign O’ The Times.
Based on Robert’s book, Rock ’n’ Roll Billboards of the Sunset Strip, this film spotlights a piece of Americana and its involvement in the OOH community.
Takeaways
- Billboards represent a fleeting moment in time. No matter how or where a billboard is seen, that experience will only ever exist in that moment.
- Presently, within the Out-of-Home industry much of the conversation centers around data and targeting. It is becoming more of a performance marketing channel rather than an art form.
- Sign O’ The Times emphasizes the opportunity for brands, entertainers or artists to connect with an audience in a way that is larger than life and on a medium that can make an impact like no other.
- Billboards are a conversation starter. They impact audiences to take action or evoke emotional responses in the interest of spreading their message.
- Less is more. Some of the most powerful messages are spoken through imagery alone.
Links
LinkedIn:
- https://www.linkedin.com/in/robert-landau-9499757?trk=people-guest_people_search-card
- https://www.linkedin.com/in/peter-spirer-1113796
Rock ’n’ Roll Billboards of the Sunset Strip Book:
- https://www.angelcitypress.com/products/rbss?_pos=1&_sid=208462bfd&_ss=r
- https://youtu.be/NCBmpLXPafg
Sign O’ The Times Tailer:
- https://www.ruggedentertainment.com/sign-o-the-times
Company:
- http://www.robertlandau.com
- https://www.ruggedentertainment.com/
Special thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.ai
Support the show (http://oohswag.com)
Shane Hutton, CEO at Tasty Ad, chats about his company and best practices for billboard advertising.
Tasty Ad is a sales and design tool for out-of-home advertising. They provide billboard design software, ad design, news, tips, and freebies.
Takeaways
- “If you are trying to sell somebody and you are not showing them an ad then you are selling them a ghost. They don’t know what they are buying.” ~Shane Hutton
- Each second, visual, and word counts when you are creating an ad. Keep it simple and easily comprehensible at a glance. Own that one idea.
- Make advertisements easily digestible by simplifying a bold idea into something that is visually compelling and evokes an emotional response.
- Mini digital billboards are a captivating way to display spec ads to an existing or prospective client.
Links
- LinkedIn: https://www.linkedin.com/in/tshanehutton/
- Tasty Ad: https://www.tastyad.com
Special thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.ai
Support the show (http://oohswag.com)
We are joined this week by Yanick Déry! Yanick is an artist-photographer of #IAMOOH. He hops on with us to discuss his intention behind the #IAMOOH campaign.
The #IAMOOH campaign is duel purposed as a billboard advertisement and an art exhibition. The goal is to give local businesses greater visibility through Modern Art Installations with a Human, Objective Eye.
Takeaways
- Infusing art and advertisement into a billboard creates a canvas for online expression.
- Purchasing a singular billboard is not going to make a large impact on your target audience. The more exposure, the more the impressions.
- Out-of-home has the power to tell an immersive story where you, the consumer, are the main character.
- When creating a billboard campaign, it is important to take in consideration the aesthetic just as much as selling the brand.
Links
- Personal website: https://www.yanickdery.com/about
- Twitter: https://twitter.com/yanickdery?lang=en
- Instagram: https://www.instagram.com/yanick_dery/?hl=en
-
IAMOOH: https://www.iamooh.com
Special thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.ai
Support the show (http://oohswag.com)
Part 2 of our Octopus Interactive double-header! Ryan Bricklemyer, Vice President of Ad Operations & Product at Octopus Interactive, discusses how to drive memorable brand awareness with their ride-share advertising network.
Octopus Interactive is the world’s largest ride-share advertising network. They provide ride-share drivers with HD screens to engage riders through live games, ride information, and interactive games.
Takeaways
- Octopus Interactive reaches users in a captive setting while delivering highly relevant advertisements. This provides a fun and unique brand experience.
- Ultimately, an advertiser cares about if the bottom line is increased. In the out-of-home space, the measurement of sales is sometimes more challenging because you could lose some of the fidelity of specific measurement indicators.
- “This device is a toolbox and I can pull out whatever we need to drive what the advertiser is looking for. We drive memorable brand awareness.” ~Ryan
- Look at making omnichannel buying decisions to have a wide range of visibility for your audience.
Links
- LinkedIn: https://www.linkedin.com/in/bricklemyer
- Company: http://www.playoctopus.com
Support the show (http://oohswag.com)
We have a 2 part series coming up on the next two episodes of OOH Insider! On this episode, Cherian Thomas, Co-Founder & CEO of Octopus Interactive, chats about the new fourth approach to out-of-house advertising: during transportation.
Octopus Interactive is the world’s largest ride-share advertising network. They provide ride-share drivers with HD screens to engage riders through live games, ride information, and interactive games.
Takeaways
- As the world becomes more autonomous, transportation has become a new platform for out-of-home to capitalize on consumers’ time. This is done through interactive games with an opportunity to win prizes from sponsored brands.
- Scalability is key to a successful product.
- There is a lot of white noise in the industry. There needs to be truth and transparency about what agencies’ network of screens looks like.
Links
- LinkedIn: https://www.linkedin.com/in/cherian-thomas-9099aa10b
- Website: https://playoctopus.com
Special thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.ai
Support the show (http://oohswag.com)
Nick Entwistle, Founder of the One Minute Briefs joins us this week on OOH Insider! He shares his secret to creating an engaging ad through simplicity and a restricted timeline.
One Minute Briefs promote brands and causes through social media by challenging the Twitter community to respond with ideas daily advertising briefs. However, they only have one minute to create an ad.
Takeaways
- Rely on your instincts and put one core thought into a billboard. This makes for a simpler ad that people can relate to.
- Consumers don’t need to have a complete explanation in out-of-home. Instead, create emotion through a few words or visuals to create a deeper impact.
- An ad or campaign will not live up to its potential if creativity is not there. The visual is just as important as the targeting aspect.
- Sometimes the ads that are heavily brand-driven are not the ads that are the most engaging for audiences.
Links
- LinkedIn: https://uk.linkedin.com/in/nickentwistle
- Twitter: https://twitter.com/OneMinuteBriefs
- Website: https://www.bankofcreativity.co.uk/one-minute-briefs
- Email: interest@bankofcreativity.co.uk
Special thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.ai
Support the show (http://oohswag.com)
In this episode of OOH Insider, Brian Fitzgibbons, CEO & Co-Founder of VenueX, discusses venue screen locations and how to influence the most people.
VenueX provides OOH youth sports venue promotion and advertising solutions to active, affluent families.
Takeaways
- Find the best and worst locations to put screens in a venue by utilizing AI analytics and other computer technology. This discovers where the most foot traffic is and the number of impressions.
- VenueX’s screens allow for a hyper-targeted, community-based brand impact. It aggregates a fragmented audience for advertisers.
- Through limitation, sparks creativity. The pandemic required many people to rethink how they operate. This allowed for VenueX to get creative and really understand the needs, wants and demands of an advertiser.
Links
- LinkedIn: https://www.linkedin.com/in/brianfitz31
- Company: http://www.venuexmedia.com
Special thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.ai
Support the show (http://oohswag.com)
We are back with another exciting episode of OOH Insider! In this episode, Glyn Williams, CEO of Mahlmann-Media, discusses best practices to increase revenue while cultivating agency leadership.
Mahlmann-Media are outdoor marketing experts. They value quality over quantity when presenting out-of-home display strategies.
Takeaways
- Agency leaders should adopt a growth mindset.
- As much as we chat about creativity or data, OOH is a real estate business at its root. It is evaluating if a location should, can, or will have an advertisement.
- Empower your team to take part in solutions. Take your vision to the next level by collaborating with your team and then implement with consensus.
- “Take every moment within the moment while acknowledging that every moment is going to build.” ~Glyn
- Challenge yourself and your team to think outside the box. Starting the decision process with what you can’t do rather than what you should do limits creativity.
Links
- LinkedIn: https://www.linkedin.com/in/glyn-s-williams-2011165
- Company: https://www.mahlmann-media.com
Special thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.ai
Powered by OneScreen.ai
OneScreen.ai is the first free, public-access directory for all things Out of Home.
Support the show (http://oohswag.com)
Welcome to a new season of OOH Insider! In this episode, Amanda Dorenberg, President of COMMB, discusses the relationship between measurement and marketing. How can static be used in the digital world? What best practices to advance creative growth within the industry?
COMMB (Canadian Out-of-Home Marketing & Measurement Bureau) is a national, not-for-profit, organization made up of OOH operators, advertisers, and advertising agencies. They provide accurate audience measurement data and planning resources.
Takeaways
- In out of office advertising, measurements and marketing share a symbiotic relationship. If the two are managed within separate organizations, then it becomes difficult to drive comprehensive messaging as an industry.
- There is a misconception that, at this time within the pandemic, no one is leaving their home except for the essentials in Ontario. There needs to be more consistent communication while touching local, regional, national and international outlets.
- Static is more than digital out-of-home and programmatic digital out-of-home. Its voice, trust factors and efficacy plays a huge role in the digital era.
- Trust your instincts to do good marketing. Sometimes we get lost in the metrics because they are tangible. Use the data and measurements to create a feedback loop rather than comparing to online adverts.
- “There has got to be a really strong voice in the marketplace that has the ability to compel both brand direct and major agencies to listen to what is being positioned. And to fuel that desire to be inquisitive.” ~Amanda Dorenberg
Links
- LinkedIn: https://www.linkedin.com/in/amanda-marie/
- COMMB: https://www.commb.ca
- The Power of Static OOH In The Digital Era: https://www.forbes.com/sites/forbestechcouncil/2021/04/27/the-power-of-static-ooh-in-the-digital-era/?sh=4426bba82d22
- COMMB Talks: https://www.commb.ca/talks/
Special thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.ai
Support the show (http://oohswag.com)
Ian Dallimore is back!
With the recent Apple #iOS14 updates, Google Chrome updates, and the rising concern around data consent (the next social revolution) - how will Out of Home advertising be impacted?
Will Outdoor advertising and billboards thrive or dive?
Join Ian Dallimore, Vice President of Digital Growth & GM of #Programmatic at Lamar Advertising Company, and myself as we break down:
✅ How to position OOH amidst the changing climate
✅ The importance of static #billboards in the overall mix
✅ What conversations are being had at the national and local levels
Connect with Ian on LinkedIn at...
https://www.linkedin.com/in/ian-dallimore-a9910122/
Learn more about Lamar Advertising Company at...
www.lamar.com
Support the show (http://oohswag.com)
Grey Vick has hustle in his veins. Coming from the world of real estate, Grey's unique approach to growing GREY Outdoor has helped him to become the fastest growing independent Outdoor Operator's in North Carolina.
Learn about how Grey got introduced to the billboard business, find out how he sees billboards working for clients and hear some of those billboard campaign results.
Here's that video about Brex we talked about...
https://www.wsj.com/video/the-surprising-power-of-old-school-billboards-in-driving-sales/5C27A4E7-6C48-4FBF-B5CE-3D496FC51F2B.html
Learn more about GREY Outdoor here...
https://greyoutdoor.com/
And connect with Grey on LinkedIn at...
https://www.linkedin.com/in/grey-vick-21051130/
Support the show (http://oohswag.com)
If you've been following the #GameStop stock saga, then you've probably seen some of the wild billboards that Redditors are putting up across the market.
Learn the story of the one that lit the powder keg and learn about the #DOOH DSP behind it - TPS Engage.
See the original billboard here...
https://www.youtube.com/watch?v=u_zcfTWdYP8
And connect with TPS Engage at...
https://tpsengage.com/
oohinsider
Support the show (http://oohswag.com)
Have you heard about OOHTalent.com?
If not, you should definitely check it out!
A community cooperative project to help the Out of Home industry connect the dots on talent.
Whether you are hiring and looking for your next rockstar, or you're in search of your next home in Out of Home, you should DEFINITELY check out the industry's most exciting opportunities and talent.
Join Kym Frank, Andrea Henley, and Daione Sanders, the masterminds behind the project, as they walk us thru how it came to be, what it is, and how it keeps talent IN the industry.
To list a job or learn more, email oohtalent@gmail.com
And be sure to check out www.oohtalent.com
oohinsider #careersearch #jobopportunities
Support the show (http://oohswag.com)
Find out the stories behind how Brian helped give back thru the Barstool Fund in a big way and all with a little help from his friends.
What campaigns stood out to Brian this year?
How does Quan decide what pro bono projects to take on?
Find out about the time Brian's brother Ian became insta-famous for beating Arnold Schwarzenegger at ping-pong.
Loaded with shout outs to amazing friends who helped pull this off. From creative agencies to great media owners and a bunch of other true partners all committed to giving back.
Oh here's that video we mentioned with Ian and the Superbowl...
https://www.youtube.com/watch?v=PnOW5qj_R6A
quanmediagroup #mischiefusa #oohinsider
Support the show (http://oohswag.com)
Brent Thomson is a self-defined serial entrepreneur. He cut his teeth on the early days of the internet, learning to build and automate inefficient processes that people were doing, but that computers could do better.
Along the way, he got introduced to the biggest computer screens he'd ever work on - digital billboards. The story to building Blip Billboards is a logical one when you hear it told from start to finish, but the oddities along the way have scared off many a lesser contender.
Find out how Blip Billboards are making digital billboards accessible to small businesses, and just about anyone who wants one, and how that's adding real bottom-line dollars for media owners around the country.
It's like a billboard love story, really.
blipbillboards #dooh #oohadvertising
Learn more at...
https://www.blipbillboards.com/
Support the show (http://oohswag.com)
Garrett Crenshaw is a hustler.
A gritty gentleman of the south, Garrett was born with entrepreneurial spirit in his blood and has been bringing an edge to Out of Home with his unique approach to creating premium, branded content to promote his Carolina border operation, Crenshaw Visions.
Like most of us, Garrett is an outsider to Out of Home but has proven his chops from building the upstart enterprise in between classes at Clemson to now running the media company exact as it is - as a media company.
Learn more about Crenshaw visions at...
https://crenshawvisions.com/
And be sure to connect with Garrett on LinkedIn at...
https://www.linkedin.com/in/garrett-crenshaw-3082aa166/
Support the show (http://oohswag.com)
All right, trivia question of the day:
What does NYIAX stand for?
Well, 'New York Interactive Advertising Exchange' of course!
So what does that have to do with #dooh and #oohadvertising as a whole?
Find out how NYIAX is partnering with Atedra, a digitally native DSP (demand side platform) that is solving for #performancemarketing challenges.
Learn more about NYIAX at...
https://www.nyiax.com/
And check out Atedra here...
https://www.atedra.com/
Support the show (http://oohswag.com)
If you don't know Woody, here's your chance.
He's a serial entrepreneur who not only knows how to run businesses, build them, acquire them, merge them, dives them, and everything in between but he knows Out of Home. More than that, he knows people.
Woody is the Chairman and CEO of Reach TV (http://reachtvnetwork.com/) a contextual ad platform that positions brands against relevant, highly-produced content, with the audience that brands are always looking for - tastemakers.
Find out how "Content Drives Commerce" is not only a mantra but a business model in this episode of #oohinsider as we talk #programmatic #digitalvideo out of the home.
Support the show (http://oohswag.com)
I know we probably all wrote off QR Codes before COVID, but they're back and better than ever!
QR Codes can be a great way to engage your customers, along the customer journey, to engage with your brand.
Whether you direct them to additional content, a coupon, a menu, or whatever you can imagine, the use of QR Codes is quickly becoming a pillar in the way we connect the online and offline worlds.
Find out from Christof Jaritz, VP of Sales & Marketing at QR Code Generator,
how he sees everyone, from Fortune 500 companies to small and medium sized businesses, using QR Codes to generate more engagement with advertising and bottom line dollars.
Learn more at...
https://www.qr-code-generator.com/
Check out the perfect platform for #programmatic QR Code marketing...
https://www.onescreen.ai/
oohinsider #qrcodemarketing
Support the show (http://oohswag.com)
When I started #oohinsider, it was so I could learn.
13 months later, I'm still learning but have been able to connect some of the dots of OOH along the way.
This connection was kicked off by Mike Suh, Director of Strategic Partnerships at LGHAUS.
Mike had reached out with some nice things to say about the show (thanks Mike!) and the tumblers fell into place..."you guys should totally connect with Sam Mallikarjunan and Greg Wise at OneScreen.ai".
So the introduction was made and now they're making history.
Imagine a world where you can create a digital screen network where, instead of costing you money, the value prop is that you will MAKE money...and the tech to do it comes standard on your LG screens.
Join Mike Suh and Tim Kang from LGHAUS, and Sam Mallikarjunan from OneScreen to discuss how their partnership is like Uber for #dooh where Uber gives you the car to get started and the direct line to revenue to not only pay for the car but to make a bunch of money along the way.
Check out LGHAUS at...
https://www.lghaus.com/
And learn mroe about OneScreen.ai at...
https://www.onescreen.ai/
Support the show (http://oohswag.com)
Join Nick Haggard of Alpine Media as we breakdown what the 2020 ski and snowboard season looks like for advertisers.
Could it be the best year yet for brands looking to connect with the most refined ski and snowboard audience yet?
How will travel restrictions impact the industry for brands and advertisers and what are the unique opportunities that Alpine Media that offers their clients?
Find out how the ski lift and ski resort advertising company got started and where they're going in this episode.
Connect with Nick on LinkedIn at...
https://www.linkedin.com/in/nick-hagg...
And check out Alpine Media at...
https://www.alpinemedia.com/
Special thanks to OOHTalent.com for making this conversation possible!
Looking to hire top talent in Out of Home? Looking for a new home in Out of Home advertising?
Be sure to check out OOHTalent.
Started by 3 industry vets, Kym Frank (Geopath), Andrea Henley and Daione Sanders to connect OOH companies with OOH talent.
Support the show (http://oohswag.com)
When it comes to measuring ads that move, there are a lot of different ideas on the best way to do it.
For StreetMetrics, location data and an understanding of HOW things move in the real world has led them to creating one of the most exciting measurement tools for mobile media companies.
Founder and CEO, Drew Jackson pivoted his family business into a location measurement focus to solve the problem - how do I measure my ad campaign on things that move?
They've built a sustainable platform with a great user-experience, updating their location data and campaign results every 24 hours so that #brands can have a finger on the pulse of and understand the value of their #ooh campaign.
Special thanks to #Wrapify for making this conversation possible.
With data visualization, multi-channel retargeting and OOH attribution reporting, you can manage your entire mobile ad campaign from your laptop, just like your digital marketing.
Check out Boost by Wrapify at https://www.wrapify.com/boost/
Support the show (http://oohswag.com)
Craig Benner is back!
Join Craig and I as we talk thru the relationship between Digital Out of Home (DOOH) and Connected TV (CTV) and how Accretive Media is working with brands to create powerful brand stories that transcend just the #oohadvertising industry.
Make sure to check out Accretive Media at...
https://accretiveads.com/
And connect with Craig at...
https://www.linkedin.com/in/craigbenner/
Support the show (http://oohswag.com)
MilkMoney is disrupting the centuries old Out of Home advertising industry with their Airbnb-like platform (and mobile app) that makes booking an #oohadvertising campaign as easy as booking a place to stay on your next vacation.
By bringing together industry vendors of all sizes - big, small, independent and publicly traded, MilkMoney is attracting new advertisers with their mobile app that allows you to book everything from a blimp to billboards.
Growing organically, MilkMoney was started by Founder & CEO Sam Keywanfar after his own frustrations with buying billboards for clients. MilkMoney represents some of the biggest brands and musical acts in the world, from Fenty to Jay-Z and ROC NATION, Travis Scott to Miley Cyrus, MilkMoney is helping elevate the appeal of OOH with digital billboards, wild postings and everything in between.
Go check out #MilkMoney at...
https://www.milkmoney.com/
And follow them on Instagram to see some of the great campaigns they're working on...
https://www.instagram.com/milkmoney/
To get your unique OOH inventory listed, send them an email at...
hello@milkmoney.com
As always, a special thanks to LED Truck Media for making this conversation about #oohadvertising possible. Check them out at...
https://ledtruckmedia.com/
https://www.instagram.com/ledtruckmedia/
Support the show (http://oohswag.com)
Ian Dallimore is the VP of Digital Out of Home (dooh) and General Manager of Programmatic for Lamar Advertising Company.
Starting out as a strategist for Lamar, Ian is an advertising enthusiast with an eye on the future and the influence to bring the future into the present in the billboard advertising world.
He's the Chairman of the Innovations Committee at the #oaaa and can be found speaking at #advertising industry conferences around the country.
You can connect with Ian at...
https://www.linkedin.com/in/ian-dallimore-a9910122/
And feel free to email him at...
idallimore@lamar.com
Special thanks to LED Truck Media for making this conversation possible!
Make sure to check them out at...
ledtruckmedia.com
And over on Instagram at...
@ledtruckmedia
As always, to get swagged up, visit oohswag.com and use promo code INSIDER for 10% off your first order! #oohadvertising
Support the show (http://oohswag.com)
This week we are joined by two leaders from Inc. 5000 companies to discuss some of the most pressing topics facing the Out of Home advertising industry today.
Join Wrapify VP of Business Development, Doug Cordova, and Project X CEO, John Laramie, in this panel style discussion where they each prepared 3 questions for the other, neither having any idea of the questions ahead of time, giving you their completely unscripted, candid response.
We discuss topics like the future of holding companies, what the industry can do to better position OOH with potential advertisers, how to grow marketshare, how the industry can best work with the rapidly expanding D2C (direct to consumer) segment and a whole lot more.
Whether you're a media owner, agency owner, work in business development or are a.brand consiering Out of Home advertising, this is an episode that has two of the industry's top leaders sharing their most intimate opinions on important, sometimes controversial, topics.
oohadvertising #wrapify #projectx
Special thanks to LED Truck Media for making this conversation possible!
Make sure to check them out at...
ledtruckmedia.com
And over on Instagram at...
@ledtruckmedia
As always, to get swagged up, visit oohswag.com and use promo code INSIDER for 10% off your first order!
Support the show (http://oohswag.com)
Have you seen the exciting news from Uber?
Art on top of rideshare cars on digital screens!
Wait, what?
Yeah, seriously...it's pretty cool and you should check it out.
In fact, here's a link to do just that (this is the one we shared during the episode)...
https://www.uberooh.com/art/
Pretty neat, right? I have to be honest, I love this partnership between Niio/Adomni/Uber because it really is nice to look at and in a world where we are bombarded by advertising, everywhere, a cleansing of the palate seems only fitting.
You should definitely go ahead and connect with Adomni at...
https://www.adomni.com/
And Niio Art at...
https://www.niio.com/site/
To connect with today's guests, Jonathan Gudai, CEO of Adomni...
https://www.linkedin.com/in/jonathangudai/
And with Mr. Rob Anders, CEO of Niio Art at...
https://www.linkedin.com/in/rob-anders-a3a0251/
As always, a huge shoutout to my amazing sponsor -
LED Truck Media
Check them out at: ledtruckmedia.com
And to grab your very own I ❤️ OOH swag, head over to...
oohswag.com
Don't forget to use promo code INSIDER for 10% off your first order.
advertising #uberooh #oohadvertising
Support the show (http://oohswag.com)
Chris Meade is the CMO and a Co-Founder of the exploding brand - Crossnet.
Crossnet is the growingly popular 4 square volleyball game that can be found on the beach, in the backyard and in thousands of schools across the country.
Chris Meade discusses how the startup initially went to market to become one of the fastest growing D2C (direct to consumer) brands, booking over $2.25 million in sales in only their second year.
Chris offers a practical, bootstrap-hustle to marketing and shares not only how Crossnet has grown to this point but their plans for growth beyond just online sales. Recently winning the opportunity to partner with some of the biggest retailers in the world (Target, Dick's, etc.), Chris shares the growing pains of scaling Crossnet and ultimately laying out the plan to help their retailers sell more Crossnet.
Learn more about Crossnet at...
www.crossnetgame.com
And be sure to connect with Chris on LinkedIn at...
https://www.linkedin.com/in/cjmeade/
Special thanks to our sponsor, LED Truck Media, for making today's show possible.
Be sure to check them at...
LEDTruckMedia.com
Instagram.com/ledtruckmedia
Twitter.com/ledtruckmedia
advertising #oohadvertising #oohinsider
As always, you can grab your very own I ❤️ OOH swag at...
oohswag.com
Be sure to use promo code INSIDER for 10% off your first order!
Support the show (http://oohswag.com)
Brian J. Esposito is a serial entrepreneur and has built his legacy on being a value-added connector of people and companies.
His holding company, Esposito Intellectual Enterprises, has helped grow and launch 150 companies and counting and he has created winning relationships with competitors because of his unique perspective on posititve sum games.
For Out of Home advertising, an incredibly fragmented industry that often sees competition for the same business, rather than business development to conquest new advertisers with the help of others who have a common interest, understanding how to identify good partners and how to truly bring value to the client could be the key to explosive growth.
Furthermore, having a united front will help more advertisers feel welcome to having a conversation about how the medium can help them grow their business, brand or cause.
To check out some of the great companies Brian is involved with, like Roame, Boxabl, and Nodle, visit...
https://eie.rocks/
And to connect with Brian on LinkedIn visit...
https://www.linkedin.com/in/brianjesposito/
Special thanks to our sponsor, LED Truck Media, for making today's show possible.
Be sure to check them at...
LEDTruckMedia.com
Instagram.com/ledtruckmedia
Twitter.com/ledtruckmedia
advertising #oohadvertising #oohinsider
As always, you can grab your very own I ❤️ OOH swag at...
oohswag.com
Be sure to use promo code INSIDER for 10% off your first order!
Support the show (http://oohswag.com)
Today’s guest is Sam Mallikarjunan.
Sam is the Co-founder and CEO of OneScreen.ai, a performance marketing marketplace that connects brands with people, not screens.
Along with two fellow Hubspot alum, OneScreen.ai is taking the matter of measurability head-on with their Facebook-like goal optimization allowing marketers to choose between phone call, physical visit and onscreen conversions...in the real-world.
Not only are Sam and his team changing the game in how out of home is discussed by performance marketers, they’re putting money back into the pockets of small business owners and acting as great ambassadors for the industry.
Special thanks to our sponsor, LED Truck Media, for making today's show possible.
Be sure to check them at...
LEDTruckMedia.com
Instagram.com/ledtruckmedia
Twitter.com/ledtruckmedia
advertising #oohadvertising #oohinsider
As always, you can grab your very own I ❤️ OOH swag at...
oohswag.com
Be sure to use promo code INSIDER for 10% off your first order!
Support the show (http://oohswag.com)
Today’s guest is Martin Hering.
Martin is the President of Entry Media, an Out of Home company that puts brands in the hands of their target audience.
An entrepreneur, and pioneer, Martin has a classical wisdom about not only business, but life too and seeing as they are truly one in the same, offers practical anecdotes for overcoming adversity and finding success despite there not always being a blueprint.
Entry Media doesn’t just put ads on turnstiles at big stadiums and subway stations, they welcome eager sports fans, greet passengers and bring the ordinary to life.
Martin, thanks for being on the show today...
You can get in touch with Martin here...
entrymedia@gmail.com
Or by phone at...
+1 407-415-7199
Special thanks to our sponsor, LED Truck Media, for making today's show possible.
Be sure to check them at...
LEDTruckMedia.com
Instagram.com/ledtruckmedia
Twitter.com/ledtruckmedia
Support the show (http://oohswag.com)
Today’s guest is Kathi Sharpe-Ross.
Kathi is the author of RE:INVENT YOUR LIFE! WHAT ARE YOU WAITING FOR? A step-by-step guide on reinventing yourself, your business and everything in between.
A regular contributor to the Huffington Post, Thrive Global and industry conferences, Kathi is a sought-after speaker, workshop leader and philanthropist.
Kathi is an entrepreneur, with 3 decades of global brand & lifestyle marketing expertise, she is the also the creator of TheReinventionExchange.com - the hub for all things "life reinvention" and today....she is our guest.
Make sure to check out Kathi's book at...
https://bit.ly/30OoYsZ
And The Reinvention Exchange at...
https://www.thereinventionexchange.com/
As always, to grab your I ❤️ OOH swag visit...
oohswag.com and use promo code INSIDER for 10% off your first order!
Support the show (http://oohswag.com)
Today's guest is Gino Sesto, Founder of DASH TWO.
DASH TWO is an award winning creative agency founded on the core value of truly helping clients and delivering value, rather than just negotiating media buys and generating some cookie-cutter creative.
With services ranging from digital and out of home advertising, DASH TWO also provides television, radio, print and creative services.
Their campaign with Klarna installed dog toys, at dog level much like Oreos on the bottom shelf, to attract the decision maker - the dog...something WAY outside of the box and something that brought home multiple OBIE awards for DASH TWO, while delivering on their mantra to deliver client results.
Check out the Klarna campaign here: https://dashtwo.com/press/dash-two-wins-gold-obie/
And follow them on Instagram @dashtwo
As always, grab your own I LOVE ❤️ OOH swag at oohswag.com and use promo code INSIDER for 10% OFF your first order.
Support the show (http://oohswag.com)
You probably know some of the great brands they work with, like Young Nails, Bumbleberry Farms and Pizzeria Locale but do you know the pedigree of the hybrid consultancy-agency that has helped them scale?
If not, then this is an episode you don't want to miss.
Guest Host Andrea Henley sits down with President of The Sasha Group, James Orsini to discuss the Vayner X company's mission, mantra and how they're helping small business to pivot during pandemic.
As a listener of the show, The Sasha Group would like to share a very special offer of 1 FREE Month of their one-of-a-kind marketing insight platform, Stork.
Learn more about Stork here: https://4ds.thesashagroup.com/stork/
And to learn more about The Sasha Group, visit: https://thesashagroup.com/
As always, you can grab your own I ❤️ OOH swag at oohswag.com
Don't forget to use promo code INISDER for 10% off your first order!
Support the show (http://oohswag.com)
Today's guest is casey Binkley.
Casey is the CEO of Movia, a technology-based Out of Home advertising that connects brands with their customers via North American highways. By combining a unique approach to measurement, Movia turns borning tractor trailers into exciting ad campaigns that are predictably scalable because of the ability to measure their effectiveness.
A serial entrepreneur, Casey embodies his company's spirit - always moving.
He is a visionary who understands history and combines time-tested strategies with new-age tech.
Check out Movia at...
https://movia.media/
And connect with Casey on LinkedIn at...
https://www.linkedin.com/in/casey-binkley/
As always, to get swagged up with your favorite I ❤️ OOH gear at...
www.oohswag.com
Don't forget to use promo code INSIDER for 10% off your first order.
Support the show (http://oohswag.com)
Are you a professional sales person?
If so, this episode is for you!
Join three top performers from media sales as they share their biggest losses, biggest wins and what we can all learn from both.
Our panel members are ...
Daione Sanders, Director of Sales of Carvertise
https://www.linkedin.com/in/daionesanders/
Max Goldfield, National Account Director at New Tradition
https://www.linkedin.com/in/max-goldfeld-1899772b/
Douglas Cordova, VP, Business Development at Wrapify (an Inc. 500 company)
https://www.linkedin.com/in/douglas-cordova-9a7b11/
As always, you can grab your own I ❤️ OOH Swag at oohswag.com and don't forget to use promo code INSIDER for 10% off your first order!
Support the show (http://oohswag.com)
Today's guest is Gideon Adey.
Gideon is the CEO of Gurooh, a premier, London-based Out of Home consultancy rooted in transparency and expertise.
Gideon has the thoroughbred race horse equivalent of an Out of Home pedigree, spending time with powerhouses like JCDecaux, Clear Channel, and Kinetic Worldwide.
When he is not busy consulting brands on how to grow, through the power of OOH, he also serves as the Client Services Director for UniLED Solutions LTD - the UK’s leading digital signage specialists.
As if that wasn't enough, Gideon also serves as Client Services Director for Ipsos MORI, a group of "passionately curious experts" furiously working to "provide the most precise measurement, but shape it to provide True Understanding of Society, Markets and People".
Gideon is a great follow on LinkedIn and I encourage you to connect with him at...
https://www.linkedin.com/in/gideon-adey-47a98623/
And to support the show, and get your VERY OWN swag, vist...
oohswag.com and don't forget to use promo code INSIDER for 10% off your first order.
Support the show (http://oohswag.com)
Today's guest is Evan Brandoff, CEO of LeagueSide.
LeagueSide helps connect brands with communities through the power of youth sports sponsorships. For youth sports around the country, grants and sponsorships are the lifeblood of their sustainability and vital to helping the youth of our communities, especially the most socio-economically challenged.
For teams wondering how to get sponsored by the amazing brands that LeagueSide works with, visit: https://leagueside.com/
And for brands looking to leverage the power of youth sports sponsorships, I'd connect directly with Evan on LinkedIn at: https://www.linkedin.com/in/evan-brandoff-b9954836/
To support the show and get swagggged up, visit oohswag.com
Don't forget to use promo code INSIDER for 10% off your first purchase!
Support the show (http://oohswag.com)
Today's guest is Jack Delehey.
Jack is the co-founder of FlyBy Ads. FlyBy Ads is best known for their OBIE Award Winning campaign for the Amazon hit series, Jack Ryan. Working with Rapport LA, out of LA, they showed off how rooftop ads can be viral catalysts.
Jack is a former collegiate athlete, founding FlyBy Ads with his longtime friend and business partner, Jordan Tannenbaum after a career in consulting and hundreds of thousands of air miles per year.
Learn more about FlyBy Ads at...
https://www.flybyads.co/
And connect with Jack on LinkedIn at...
https://www.linkedin.com/in/jack-delehey-78666843/
As always, you can connect with me on LinkedIn at...
https://www.linkedin.com/in/troweactual/
And to get swagged up, and suppor the show, visit...
www.oohswag.com
Use promo code INSIDER for 10% off your first purchase.
Support the show (http://oohswag.com)
Today's guest is Rod Rackley.
Rod is the President of the Out of Home division at Circle Graphics, the world's largest producer of grand and large format digital graphics. An engineer by training, Rod doesn't just understand the advertising ecosystem, he's developed systems for advertisers to consistently get their printing done quickly, affordably and at the highest quality.
Check out Circle Graphics at...
https://www.circlegraphicsonline.com/
And connect with Rod on LinkedIn...
https://www.linkedin.com/in/rod-rackley-b4b48211/
As always, you can connect with me on LinkedIn at...
https://www.linkedin.com/in/troweactual/
And grab you very own OOH Swag at...
oohswag.com
Don't forget to use promo code INSIDER for 10% off your first purchase.
Support the show (http://oohswag.com)
Today's guest is Craig Benner, Founder and CEO of Accretive Media.
Accretive is responsible for connecting brands with the right customers by leveraging over 175,000 digital screens across the country.
Their I-SEA methodology combines expertise and technology, keeping measurement at the forefront of the conversation for their clients.
Craig knows what it takes to get the job done and to keep clients coming back for more.
If you've wanted to learn about how programmatic digital out of home works, then this is the primer you've been looking for. Craig comes from the digital marketing world and brings intangible experience that makes understanding big, complex ideas easy for anyone.
To connect with Craig, you can find him here on LinkedIn...
https://www.linkedin.com/in/craigbenner/
Check out Accretive Media at...
https://accretiveads.com/
And as always, show your ❤️ for OOH by repping your squad with swag at...
OOHSWAG.COM
Use promo code INSIDER for 10% off your first purchase!
As always, best place to find me is on LinkedIn at...
https://www.linkedin.com/in/troweactual/
Support the show (http://oohswag.com)
Today's guest is Michael Mathis, President of Atturo Tires.
Atturo Tires doesn't just exist where the rubber meets the road but has built a true brand around the off-road, motorsport and leading by example in their community - especially with Veteran causes.
Michael shares how Atturo Tires has used out of home advertising (OOH) to grow their brand, carve out a nice piece of the market as a startup and continue to do so in combination with grassroots marketing.
Atturo Tires has a great instagram that showcases their customer's vehicles and other elements of their brand and you can check it out here:
https://www.instagram.com/atturotires/
@atturotires
Personally, I have the Trail Blade A/T installed on my 2018 Toyota 4Runner and LOVE them.
Let's connect on LinkedIn, it's the best way to find me:
https://www.linkedin.com/in/troweactual/
Or drop a note at outofhomeinsider@gmail.com
Today's show is made possible through partnership with oohswag.com
Get your very own I ❤️ OOH swag and use promo code INSIDER for 10% off your order!
Support the show (http://oohswag.com)
Today's guest is Greg Glenday.
Greg is the CEO of Lightbox OOH, formerly AdSpace, a programmatic network that focuses on in-market consumers, at the point of purchase or close to it in more than 300 premier shopping destinations around the United States.
They don't just put screens up where people are, Lightbox OOH dominates the space with more than 94% of all the in-mall inventory, engaging buyers with brands.
Their team is made up of the best in brightest not just from out of home, but business and technology.
Join Greg and I as we talk state-of-the-state, all things culture and sales, and what the future looks like.
Check out Lightbox at...
https://lightboxooh.com/
And drop Greg a line at...
greg@lightboxooh.com
Want to get your very own I ❤️ OOH swag?
Use promo code INSIDER for 10% OFF
https://oohswag.com/
Support the show (http://oohswag.com)
Lots of small businesses across the country are wondering..."how much does a digital billboard cost anyway?".
As the country is reopening, advertising dollars are flowing back into the market and the cost of a digital billboard is one of the common questions being asked be entrepreneurs in markets with out of home coverage.
But beyond answering the question of cost, having an advertising marketplace where anyone can get a campaign live, in about 5 clicks (without any expertise), on digital billboards is the key to introducing new advertisers to the power of out of home advertising. Insert: AdSemble.
Matthew Olivieri is a guy who gets it. Make it easy. Make it easy for both sides of a transaction to do so frictionless and pay the people that help you do it handsomely.
With the AdSemble Ambassador program, AdSemble is quickly becoming the Uber of OOH, facilitating interested buyers (riders) with willing ambassadors (drivers) to help them get their campaign launched. Oh and a 20% commission on every dollar your clients spend? Not a bad commission, especially when you consider you'll keep getting it for 12 months, so long as that client keeps spending.
And when it comes to leads, AdSemble has their ambassadors covered. With a steady flow of leads, daily, ambassadors will always have something to fill in the piece of the pie that their main gig may not be filling.
Whether as a side hustle, a primary income source, or something in between, the AdSemble Ambassador program is an actual game changer and you can check it out here: https://adsemble.com/ambassador#
Connect with Matthew on LinkedIn at: https://www.linkedin.com/in/matthewolivieri/
And check us out on Instagram for a bunch of bonus content:
https://www.instagram.com/oohinsider/
Support the show (http://oohswag.com)
Ross Ulbricht's name should be mentioned in the company of Mark Zuckerberg and Jeff Bezos.
When Ross was only 26, he created an online marketplace called Silk Road. Silk Road allowed users to anonymously exchange products using Bitcoin. Not only a marketplace, the Silk Road was a community based on libertarian principles of non-aggressive exchange and a community that policed its own with that common belief in mind.
Users began leveraging the marketplace to exchange personal-use amounts of drugs and Ross would quickly find himself at the crossroads of 3 major government intersections:
- Cyber
- Drugs
- Finance
There is no doubt, Ross was involved with the creation of Silk Road but holding Ross responsible for what is transacted on the marketplace is like holding Jeff Bezos responsible for everything bought and sold on Amazon, and what it is used for.
The government didn't just blur consitutional protections, it completely disregarded them and Ross Ulbricht is serving 2 life sentences plus 40 years, without the possibility of parole...as a first time, non-violent drug offender.
Supporters range from Keanue Reeves to Noam Chomsky, Presidential candidates, and tech startup founders and thanks to a generous donor a FREE ROSS billboard has been erected in Times Square, for the rest of the year, to raise awareness for Ross's case and to inspire a Presidential review.
To learn more about Ross's case, visit: FreeRoss.org
To checkout the list of notable supporters, visit: https://freeross.org/support/
And to get involved, sign the petition and consider a donation to Mrs. Ulbricht, our guest here today as she shares Ross's incredible story, the implications for all Americans and how she is using the power of Out of Home to fight for her son.
Here's the link to sign the petition:
https://www.change.org/p/president-of-the-united-states-clemency-for-ross-ulbricht-serving-double-life-for-a-website
Support the show (http://oohswag.com)
When it comes to outdoor advertising signage, there are lots of options.
From a breathtaking wallscape to finding creative uses for building projections, Pearl Media has seen or done it and when Pearl Media does anything, it contains these three ingredients:
Big
Bold
Iconic
But Pearl Media doesn't just work with anyone. They are intentional about protecting their brand and the brands that they work with.
They're known for taking unloved spaces and turning them into art and are the "farm to table" of Out of Home advertising.
Pearl Media doesn't just handle big city executions though, they've built a process for making hyperlocal super scalable.
Check out Pearl Media's work on the Insta: https://www.instagram.com/pearlmedia/
Connect with Josh Cohen on LinkedIn at: https://www.linkedin.com/in/josh-cohen-b749304/
And their website has a bunch of great stuff too: https://pearlmedia.com/
Follow us on Instagram for more great content: https://www.instagram.com/oohinsider/
And grab some sweet I ❤️ OOH swag of your own at www.oohswag.com
USE PROMO CODE 'INSIDER' for 10% OFF
Support the show (http://oohswag.com)
Adam Salacuse is a cool guy...like really cool. He's the Anthony Bourdain of advertising in the great neighborhoods that make up major metros from Los Angeles to New York.
He's worked with iconic brands like Converse, Gatorade and HBO on everything from wildpostings to walking billboards, mobile pop up shops and guerilla marketing.
(CHECK OUT THE CONVERSE CAMPAIGN HERE: https://bit.ly/3c4pjKn)
When a brand wants to use the power of a community culture for good, ALT TERRAIN is the shop they call.
Join Adam and I as he takes us thru what it means to take your brand to the street.
Check out their work at: https://altterrain.com/
And definitely connect with Adam on LinkedIn at: https://www.linkedin.com/in/salacuse/
Follow us on Instagram at: https://www.instagram.com/oohinsider/
And if you'd like to support the show, consider a great piece of OOH Swag for yourself at oohswag.com - thanks!
Support the show (http://oohswag.com)
As the conversation grows around the 'hyperlocal' concept, how will brands approach creating content?
Surely as intimate an opportunity as it is to be a PART of a community you wouldn't just throw-up any old creative.
Well, hopefully not anyway.
There will be campaigns that deploy the same multi-market, cookie cutter creative and then there will be campaigns that amaze us. Campaigns that bend the suggestion of reality. Campaigns that...create conversations.
At the end of the day, Out of Home advertising will always be an opportuntiy to entertain and the brands that do it best are constantly being talked about and reaping rewards well-beyond an average return on ad spend.
They use their Out of Home campaign to engage specific communities with relevant content. Content that is created with one purpose - entertain because when you entertain, you keep people engaged and brand equity isn't measured in dollars and cents, it's measured in your ability to engage an audience on-demand and generate revenue from it.
So, if you want better campaigns...entertain.
If you want some of the best campaigns, you may consider Bravo Media.
Join CEO (Chief Experiential Officer) David Title and I as we talk about the past, present and future of hyperlocal and creating conversations at scale.
And their website at: https://bravomedia.com/
Definitely connect with David on LinkedIn at: https://www.linkedin.com/in/davidtitle/
And as always, myself on LinkedIn at: https://www.linkedin.com/in/troweactual/
Today's episode is sponsored by OOHSwag.com. OOHSwag.com is the official home of all your favorite I ❤️ OOH swag. Use promo code: INSIDER for 10% OFF your first purchase!
Support the show (http://oohswag.com)
Join Douglas Cordova, Director of Business Development for Inc. 500, Wrapify and Brian Rappaport, Founder of Quan Media Group as they go back-and-forth on 5 Hot Topics in the advertising world
Doug representing the 'Sell' side and Brian representing the 'Buy' side give you their most pointed thoughts on everything from:
- Direct Client Selling
- Networking and what they look for
- Deliverables
And how the seemingly two parallel sides of the table are actually the same team.
Whether you're an agency or a media seller, you'll find out what makes for a harmonious relationship and the pitfalls to be aware of and avoid for disasterous relationships and missing objectives.
Connect with Doug on LinkedIn at: https://www.linkedin.com/in/douglas-cordova-9a7b11/
Connect with Brian on LinkedIn at: https://www.linkedin.com/in/briantrappaport/
And check out their team's work at...
Wrapify - https://www.instagram.com/wrapify/
Quan Media Group - https://www.instagram.com/quan_mediagroup/
As always, you can connect with me on the LinkedIn at: https://www.linkedin.com/in/troweactual/
Support the show (http://oohswag.com)
Rick Robinson is what the kids call "an O.G." in Out of Home. He's been in the business for 35 years and seen it change across those 4 decades.
He's been on both sides of the equation, as a seller and as a buyer, and is a fixture in the southern California art-scene, tying his two passions together in a perfect harmony.
Rick's approach is far from conventional and when you hear his origin story you'll understand why. He came up working with his hands, a blue-collar, union worker who fought furiously to break-in to the advertising industry. Along the way, he's left his mark and for the better.
An international speaker, author, sculptor and partner of the premier OOH agency, Billups, Rick is a thought-leader that we can all learn from.
Check out Rick's podcast at Billups here: https://www.billups.com/podcasts
And definitely take a look at his art, it's beautifiul, you can see it here on the Insta: https://www.instagram.com/primitivepopla/
Connect with him on LinkedIn: https://www.linkedin.com/in/rick-robinson/
As always, you can connect with me on LinkedIn where I am most active, here: https://www.linkedin.com/in/troweactual/
Support the show (http://oohswag.com)
There aren't many people with a story so deeply tied to the roots of Out of Home Advertising.
For Daniel Wilkins, he is the namesake of an industry icon who shaped the landscape that brings campaigns to life around the world.
As a young executive, tasked with carrying on the family legacy, Daniel faced challenges most of us can relate to:
Falling out of love with your industry.
Losing connection to the pieces that fuel your passion.
Having to let go to reconnect.
Daniel has rediscovered that passion and is making the world a better place because of it.
Join Daniel Wilkins, Founder of AGENCY672, and I as he shares the hero's journey we may all one day be asked to take...to find out the truth about what happens when you let go of the thing you love.
Learn more about AGENCY672 at: https://www.agency672.com/
And definitely connect with Daniel on LinkedIn here: https://www.linkedin.com/in/danielbwilkins/
As always, you can connect with me on LinkedIn as well by going here: https://www.linkedin.com/in/troweactual/
Support the show (http://oohswag.com)
John Laramie is a tech guy.
He started out like most entrepreneurs, pursuing the passion of a side hustle thru which he found a love for out of home advertising.
As with falling in love does, it was not without challenges. A fragmented industry left the execution, shall we say, "clunky" and "clunky" is not something that a tech startup entrepreneur is going to tolerate.
So, John set to work, developing ADStruc - a platform for ad agencies to use to simplify (and make smarter) the typical out of home campaign, continuing to nurture his passion: Project X.
A decade later and the tech company that bet on itself is growing leaps and bounds, yearly, because of the unique advantages they offer in the departments of Efficiency and Effectiveness for big-scale campaigns around the globe.
Find out how a bad student becomes the CEO of Inc. #65, Project X.
To connect with John, you can email him at: john@pjxmedia.com
Or via LinkedIn at: https://www.linkedin.com/in/johnlaramie/
And as always, you can connect with me on LinkedIn at: https://www.linkedin.com/in/troweactual/
Support the show (http://oohswag.com)
Join Geopath President, Kym Frank, and Dylan Mabin, Senior Vice President of Product (also at Geopath) while we unpack the data around out of home advertising during social distancing.
For quick access to the FREE traffic tool mentioned in the interview, go here: https://travel.geopath.io/
And to have your questions answered by the Geopath team, email them at: geekOUT@geopath.org
As always, let's connect on LinkedIn where I am most active to answer your questions: https://www.linkedin.com/in/troweactual/
Support the show (http://oohswag.com)
At some point, we will all count on our families for a favor.
For Jonathan Gudai, his favor was to help his brother-in-law sell of the unsold inventory that pesters media owners.
3 digital billboards in Las Vegas, to be precise.
165,000 screens across 32 different formats later and it's safe to say that may turn out to be the greatest favor in billboard history.
Jonathan is a guy who gets growth, knows how to scale and leads the conversation with a distinct responsibility to introducing brands to the power of out of home.
With campaigns sprawling across the country, taking advantage of the Facebook-like out of home advertising platform makes it easy to:
✅Reach the right target audience
✅Leverage dynamic digital capabilities - like day parting and weather triggers
✅Understand how to measure the impact to their brand
Learn the story behind the brand that is giving advertisers access to out of home at their fingertips.
Check out Adomni here: https://www.adomni.com/
And make sure to connect with Jonathan Gudai at: https://www.linkedin.com/in/jonathangudai/
As always, connect with me on LinkedIn too at: https://www.linkedin.com/in/troweactual/
Support the show (http://oohswag.com)
Jonathon WolfeBarron isn't a newcomer to out of home, but he definitely has an unorthodox story about how he came to be here.
Coming from a logistics background, and recognizing a gap in the mobile advertising space, Jonathon found he had the solution for a big problem facing the industry - measurable performance, clean trucks, and premium customer service.
With a creative-first focus, Jonathon's team at Rolling Adz is helping brands reach their target audience while helping drivers to better provide for their families.
So, what do you do when crisis strikes and the highways are relatively empty?
Go local.
Go HYPER local.
Jonathon talks about how he hatched the idea for Rolling Adz in the 2008 crisis as a way to supplement revenue. No, you didn't read that wrong - he started selling advertising on his trucks during the most recent economic crisis and his insight as to what to do in this current crisis in invaluable.
To connect with Jonathon, find him here on LinkedIn: https://www.linkedin.com/in/jonathonwolfebarron/
Or check out Rolling Adz at: https://rollingadz.com/
As always, you can connect with me at:
https://www.linkedin.com/in/troweactual/
Support the show (http://oohswag.com)
Being able to access Insiders during unprecedented times may just be the key to retaining your sanity.
Hearing what other people are going thru, experiencing, how they are handling all of it...well, it may just be what the doctor ordered.
Looking for insight on how a real-world media owner is handling everything from staffing to clients?
Here it is.
Want to know where your opportunity is, as a brand, to save the year and make 2021 the best year ever?
Here it is.
Need a book recommendation?
Here it is.
Jonnathan is a great guy who cares and shares in equal distribution all with the same goal - help others.
Connect with him on LinkedIn at: https://www.linkedin.com/in/jonnathantrilleras/
Connect with me on LinkedIn at:
https://www.linkedin.com/in/troweactual/
Support the show (http://oohswag.com)
Target audience insight has never been more powerful.
Not only are we able to understand the likes, dislikes and real-world behavior of our best customers but we can also determine what makes them all uniquely similar so that we know how to acquire MORE "best customers".
Brian Rappaport has helped some of the biggest Direct to Consumer (D2C) brands scale from start up to blue chip.
Have you ever wondered how these household brands do it?
Have you ever wonderedhow they seem to explode overnight?
If so, this is the playbook on how it's done.
It starts with knowing how to properly leverage a budget.
It starts with understanding the idiosyncracies of each market.
It starts with being able to find the target audience with the highest available return on ad spend and creating a gameplan that can be executed predictably and sustainably.
It starts with...well, I'll let Brian tell you himself.
A Group Director at Rapport WW before opening Quan Media Group, Brian is the quintessential OOH Insider and if you're looking for the guy who can scale, look no further.
Connect with Brian on LinkedIn at: https://www.linkedin.com/in/briantrappaport/
And definitely check out their Instagram: https://www.instagram.com/Quan_Mediagroup/
As always, let's connect! I'm over on LinkedIn:
https://www.linkedin.com/in/troweactual/
Support the show (http://oohswag.com)
Andrea is a small business owner, just like 30,199,999 other Americans (there are 30.2 million small business owners, do the math 😉) and she shares what it has been like operating in uncertain times.
And if you've been around Out of Home, you'll know that Andrea is a thought leader and seasoned veteran.
So, what do you do when you have someone who is a real business owner AND a real pro in the advertising world?
You ask them really tough questions.
You see, Andrea gets both sides of the equation better than most, how fundamentals of business impact every level of the organization and how their partners are impacted when those things change.
If you've been looking for insight into uncertain times, Andrea's perspective is:
✅Refreshing
✅Realistic
✅Raw
Have you been looking for map on how to navigate uncharted waters?
Bad news, there isn't one.
But there are landmarks, experience and actionable ideas all packaged up inside of a real conversation with a real warrior - Andrea Henley.
Connect with Andrea on LinkedIn at: https://www.linkedin.com/in/andreamessimer/
And connect with me, Tim Rowe at: https://www.linkedin.com/in/troweactual/
Support the show (http://oohswag.com)
Being an entrepreneur will teach you a lot of things.
It teaches you how to lead, how to find opportunity, and how to constantly be adapting to the world around.
Jean-Paul Gedeon is an entrepreneur who has all of that (and more) built-in to his DNA and refined by a lifetime of taking action.
So, what do you do when the world stops around you?
How do you lead your team when they are working remote?
How do you find opportunity in a time when the economy is receeding from uncertainty?
How does adaptation prevent stagnation and what does it mean to 'change'?
If you've ever wondered, or pursued, the answers to those questions then this is an episode you do not want to miss.
From how your caveman brain has adapted to process advertising to the real conversation around Out of Home measurement, we cover it all.
Follow Jean-Paul's passion project, In My Xperience at: https://www.instagram.com/inmyxperience/ where you'll get insight from the top entrepreneur's in Hawaii.
Or connect with him on our favorite platform, LinkedIn at: https://www.linkedin.com/in/jeanpaulgedeon/
And for any business inquiries, or to learn more about JPG Media (pronounced ".jpg" NOT J-P-G...sorry, JPG 😉): https://www.jpgmedia.com/
As always, you can connect with me on the LinkedIn at: https://www.linkedin.com/in/troweactual/
Support the show (http://oohswag.com)
The term "Gamechanger" gets used a little too often these days.
In fact, it's becoming kinda like YOLO (which died way too young, ironically).
Stedman Cleveland was an OOH Outsider until he found a billboard for a Broadway show that made him want to buy tickets.
Then he went on a journey, like so many of us, where he saw a piece of advertising that made him want to spend money and it was impossible to find out more information on the thing he wanted to buy - tickets.
So, he popped open his Product Development toolbox and went to work.
Less than 10 months later and he has people LOOKING for his client's billboards like its the summer of 2016 and Pokemon Go is the hottest thing on the streets.
Is his app, Tadaw, the Pokemon Go craze for OOH?
Maybe.
Probably not.
But who cares when you can get 60% of users to show up at your billboard and then consume nearly 5 minutes of bonus content by the advertiser?
Oh, sales?
Yeah, 3 out of the 100 made a purchase DIRECTLY THRU THE APP, meaning that the retailer was able to keep selling to people who showed up AFTER they were closed.
Seriously, the whole thing is insanely cool and something you should be talking about with your clients.
Out of Home creates Awareness and Interest.
Tadaw creates the ability to convert that Awareness and Interest into Decisioning and Action.
And that, fellow marketers, is a complete funnel.
Wait wait wait!
"But how much is it?!" you may be asking.
You only pay when someone actually engages with the billboard and takes action.
Yup, only pay for engagement you actually get.
Check it out.
ACCESS THE FREE CASE STUDY HERE:
https://www.linkedin.com/pulse/tadaw-case-study-story-stedman-cleveland/
Get in touch with Stedman at: stedman@tadaw.app
Or connect with him on LinkedIn: https://www.linkedin.com/in/stedmancleveland/
Make sure to follow Tadaw on Instagram:
https://www.instagram.com/tadawapp/
Or on the Facebooks: https://www.facebook.com/tadawapp
As always, you can connect with me at: https://www.linkedin.com/in/troweactual/
Support the show (http://oohswag.com)
Coming into the Out of Home industry from digital marketing can feel a little bit like being in a foreign country where you don't speak the language.
But as in life, you either adapt and overcome or get swallowed up.
For Jonnathan Trilleras, being a progressive thought leader isn't a thing he does - it is who he is and LED Truck Media is his canvas. From the challenges of a start-up entreprenuer in a new city, to developing new products to stay on the cutting edge, Jonnathan gives you unbridled access into what makes him tick.
Learn directly from the mind of a media owner who sees the landscape in bright lights, wherever he goes, the Forbes Agency Council member from South Beach - Jonnathan Trilleras, Founder of LED Truck Media.
To learn more about LED Truck Media, vist them at: https://ledtruckmedia.com/
Or follow them on Instagram at: https://www.instagram.com/ledtruckmedia/
Connect directly with Jonnathan at: https://www.linkedin.com/in/jonnathantrilleras/
As always, you can connect with me on LinkedIn at: https://www.linkedin.com/in/troweactual/
And if you found value in some takeaways, please consider joining our Facebook Group:
https://www.facebook.com/groups/523018735139692/?ref=bookmarks
Support the show (http://oohswag.com)
Have you ever seen a 3D billboard?
You know, a 35 foot Great White Shark that looks like it is going to attack right off the side of a billboard?
Well if you thought Sharknado was scary, then you may just want to take a detour around Tampa.
With legendary brands like Chick-fil-A being built on 3D billboard campaigns (see also: the cows), Soft Signs 3D are making 3D billboards feasible for advertisers of every size.
Compelled by the love of great creative and the drive to be entertained by billboards, Eddy Carolan and his team have perfected the process for reducing 3D billboard costs, sustainably, by 90%!
Not only has he made it less-expensive and sustainable, but also multi-use meaning you can move them around the market without cranes, engineering teams and tens of thousands of dollars just for logistics.
Seriously, if you're running billboards - why not make them 3D?
Especially when he has countless stories of incredible growth for the businesses who do it.
A lightbulb store who doubled same-store sales year-over-year?
Seriously?
Yup.
Find out how on this episode of OOH Insider.
Check out more great work from Soft SIgns 3D at: https://softsigns3d.com/
Email Eddy for a quote at: eddy@softsigns.com
Or connect with him on LinkedIn at: https://www.linkedin.com/in/edward-carolan-68610b5/
As always, you can connect with me on LinkedIn at: https://www.linkedin.com/in/troweactual/
And if you found value in some takeaways, please consider joining our Facebook Group:
https://www.facebook.com/groups/523018735139692/?ref=bookmarks
Support the show (http://oohswag.com)
What does it mean to be 'authentic'?
No, serious question here. What does it mean?
To some, being 'authentic' is the mirage we create for superficial consumption.
You know the ones, where everything seems to just be going right for them. Shoot, social media has all but incentivized it but deep down you know that something about it is just...'off'.
For Bud Torcom, being authentic means just being himself. It's getting past the fear of judgement to a place where you can explore parts of yourself you didn't know. And sometimes? Sometimes not being able to relate is the most relatable part of our day.
This conversation goes deep (like, really deep) into a realm of relatability that every brand, advertiser, man, woman and child must experience at least once in this life because it is the key to unlocking the key to the human experience.
We talk about everything from Habit Hot Sauce to chat bots, How To Handle Haters and why shopping at local farms is not only good for the environment, but good for you in ways you didn't know (or at least I didn't).
Be the proverbial fly on the wall when we just pressed 'Record' during an incredibly enlightening and bonding conversation.
Grab your Habit Hot Sauce here: https://habithotsauce.com/
Follow them on the Gram at: https://www.instagram.com/habit_hotsauce/
And definitely connect with Bud on LinkedIn here: https://www.linkedin.com/in/budtorcom/
As always, you can connect with me on LinkedIn at: https://www.linkedin.com/in/troweactual/
And if you found value in some takeaways, please consider joining our Facebook Group:
https://www.facebook.com/groups/523018735139692/?ref=bookmarks
Support the show (http://oohswag.com)
Inside of politics, everyone has their favorite candidate but for millions of Americans that consider themselves 'Independent', they are looking for a candidate who aligns with their values.
How will they find that candidate?
Well, it works a whole lot better if the candidate finds THEM first.
Brian Armstrong of AdTrans Inc and I sit down to discuss how 2 different candidates, in 2 different races, BOTH used Out of Home advertising to drive the result they were looking for.
BONUS: I'll let you know who I think dropped out too soon because they didn't know JUST HOW WELL their Out of Home advertising was working.
Early voter activation? Check.
Dominating Google search activity? Check.
Winning races? Check.
There is one commonality between them all and understanding how YOU can use what they know for your campaign, or business, will be the difference between winning and losing.
To connect with Brian for your next campaign, find him here on LinkedIn: https://www.linkedin.com/in/brian-cah...
Or visit AdTrans at: http://www.adtransinc.com/
You and I should connect on LinkedIn at: https://www.linkedin.com/in/troweactual/
If you've found this information helpful, consider joining other OOH Insiders in our Members Only Facebook Group: www.facebook.com/oohinsider/
Support the show (http://oohswag.com)
The value of a business' database may very well be the entire value of a company.
"That's ludicrous!" you may say.
"Is it?" may say I.
If every piece of your business was suddenly gone and you needed to restart, what would you need first?
A computer?
A truck?
How would you pay for it?
Your money was a piece of your business so consider that gone too.
Well, I know where I'd start.
I'd start right where I left off, with people who have already spent money with me and with people like them who have said they are interested and are in my database.
The point is, you could lose EVERYTHING ELSE but your database would put you back in business that afternoon.
Your favorite pen cup can't do that, just saying.
So, imagine how valuable it would be to generate leads on demand for just $1 a day...
Imagining?
Now press play and find out how I did it for one of the most RESTRICTED INDUSTRIES!
Connect with me on LinkedIn at: https://www.linkedin.com/in/troweactual/
If you've found this information helpful, consider joining other OOH Insiders in our Members Only Facebook Group: www.facebook.com/oohinsider/
Support the show (http://oohswag.com)
Watch the video on YouTube here: https://youtu.be/dlfUdqWu9rA
Cheap, Fast and Good...pick 2!
Have you ever had a client who wanted to pay less?
Ever have one who told you all about the "guy who is willing to do it for 1/2 the price"?
If so, you're going to love this Special Edition episode of 'Could ya, Should ya?' where Nicholas Reed and I set out to:
Design a brand 📋
Launch a website 🚀
Deploy billboards using Blip 📣
⏰...all in LESS THAN 25 minutes.
We discuss the benefits and risks of this approach and if you haven't seen the back-end of Blip, you'll want to stay tuned.
We cover the benefits of Blip but also how the DIY Billboard service is NOT good for OOH...and it isn't 'why' you might think.
Watch the video on YouTube here: https://youtu.be/dlfUdqWu9rA
Connect with Nicholas on LinkedIn at: https://www.linkedin.com/in/nreed253/
Or check him out at:
https://www.253media.com/
Connect with me on LinkedIn at: https://www.linkedin.com/in/troweactual/
If you've found this information helpful, consider joining other OOH Insiders in our Members Only Facebook Group: www.facebook.com/oohinsider/
Support the show (http://oohswag.com)
Do you advertise?
If so, you've probably had a campaign just flat out NOT work.
Have you ever wondered why? 🤔
❓Was it the targeting? Was it the message?
❓Was it the creative?
❓Would you like to know BEFORE it's an epic flop?
Being able to consistently run winning campaigns is not hard to do if you know how to leverage the expertise of vendors...err..PARTNERS who are silent members of your team.
You know, the BEHIND THE SCENES crew!
They touch thousands of campaigns daily ✅
They see what translates from the drawing table to the real-world ✅
They also know what DOESN'T ✅
Find out how to turn vendors into Partners and unlock the hidden value in everything you're already paying for!
Join Christie from Paragon Printing and myself as we discuss all things #OOH and #HOW to maximize each of your campaigns by connecting everyone you spend money with.
Check out Soft Signs 3D, mentioned during this episode, at: https://softsigns3d.com/
Special 'Thank You' to Paragon Printing, visit them at: https://www.paragonprinting.biz/
Connect with me on LinkedIn at: https://www.linkedin.com/in/troweactual/
Support the show (http://oohswag.com)
Do you work with car dealers?
Are YOU a car dealer?
Dane Saville knows a thing or two about working with A LOT of car dealers.
He knows how to make things work better.
He knows how to fix what is broken.
He knows how to get rid of stuff that doesn't serve a purpose.
Coming from a 33-store dealer group, and now helping over 200+ stores with all things Digital Marketing, he is the paramount of 'expert' in selling more cars, writing more service and spending less money.
Join Dave and I as we discuss how to help your car dealer clients by connecting Out of Home and the Online Customer Experience to be more effective AND efficient.
Connect with Dave on LinkedIn at: https://www.linkedin.com/in/dane-saville-6002b340/
Or right here on YouTube on Season 3 of the pitch-free show, KPI Cafe: https://www.youtube.com/watch?v=uLg8RG4BU3Q&list=PLNH1rhQZbJqvD-gBCBY25yJnwR9cKi2Zj
Connect with me on LinkedIn at: https://www.linkedin.com/in/troweactual/
If you've found this information helpful, consider joining other OOH Insiders in our Members Only Facebook Group: www.facebook.com/oohinsider/
Support the show (http://oohswag.com)
Does your business invest in advertising?
If so, you'll want to tune in to this episode!
It happens all of the time...
A business jumps into a big campaign, the creative is great and we're all over the radio. We are so close to the advertising that we remember everything about it, but what about your customers?
What will THEY remember?
Just a tagline?
Maybe only one word?
Is it a #hashtag?
If your advertising works, people will look for you online but would you customers even find you if they looked?
Your business may be wasting THOU$AND$ of dollars a month on advertising if you've overlooked any of these fundamentals.
Sam Clark has a great way to make complex ideas simple and easy to execute.
Whether you're a law firm or a pest control company, Sam shares the secrets he sees that cost businesses money in bad vendor selection and he shares those secrets with you...the secrets of connecting with your customers when they look.
Connect with Sam on Linked in here: https://www.linkedin.com/in/samuelpeterclark802atl/
Connect with me on LinkedIn at: https://www.linkedin.com/in/troweactual/
If you've found this information helpful, consider joining other OOH Insiders in our Members Only Facebook Group: www.facebook.com/oohinsider/
Support the show (http://oohswag.com)
LINK TO THE YOUTUBE RECORDING: https://youtu.be/JfPvoJkf9A4
Wondering how the 2020 Election is going to impact YOUR business?
If so, you can't afford to miss this episode.
We take a historical look at the economy during election years, unpack what it means, and give you actionable insight on how to approach this tremendous opportunity in your business.
Connect with me on LinkedIn at: https://www.linkedin.com/in/troweactual/
If you've found this information helpful, consider joining other OOH Insiders in our Members Only Facebook Group: www.facebook.com/oohinsider/
Support the show (http://oohswag.com)
This one is, you guessed it, all about hiring.
If your organization is in need of staffing up, you'll want to pay attention closely.
The 3 Secrets I go over today will absolutely overhaul how effectively (and efficiently!) your hiring campaigns go.
You'll attract the top talent, get away from the pitfall of 'Now Hiring', and reduce your longterm hiring expense by saving on things like training, turnover and advertising for replacement candidates.
Connect with me on LinkedIn at: https://www.linkedin.com/in/troweactual/
If you've found this information helpful, consider joining other OOH Insiders in our Members Only Facebook Group: www.facebook.com/oohinsider/
Support the show (http://oohswag.com)
Do you want to write more service business?
Are you running at maximum capacity and want to increase the value of your average RO?
Maybe you have bunches of unapplied time and need to drive service?
Perhaps you're a brand-new point with no database and need to scale quickly?
If so, this is the episode for you!
Inspired by my man Erick Kirks of the Johnson Automotive Group and his unique challenge, this episode is for every dealer who wants to be more sustainably profitable.
Special thanks to my friends at Geopath and President, Kym Frank for letting us share Geopath!
Connect with me on LinkedIn at: https://www.linkedin.com/in/troweactual/
If you've found this information helpful, consider joining other OOH Insiders in our Members Only Facebook Group: www.facebook.com/oohinsider/
Support the show (http://oohswag.com)
I'm just as frustrated as you.
"Digital Experts" have you spending more than ever to sell the same number of cars...or worse, less - and that's just ridiculous.
The fact of the matter is, it isn't hard to grow marketshare - it's just not sexy.
You're being asked to cut budget and need to prove what is working.
Clicks are easy to prove, but you're not entirely sure how they get created.
Sound about right?
If so, I've got you covered.
This WILL BE the most valuable investment you make all year by listening to this episode.
In most cases, I can not help you buy anything from me.
In all cases though, I will give you an expert recommendation for you to carry out on your own.
Seriously.
No b.s.
Before we kick it off...some facts for snacks.
DID YOU KNOW?
26% of consumers who report driving 300+ miles in the past 7 days will buy a car in the next 12 months
DID YOU KNOW?
74% of people who drive 300+ miles in the past 7 days have noticed an Out of Home ad in the past 30 days
DID YOU KNOW?
Outdoor Advertising can increase the reach of mobile advertising up to 316%, and increase click-through rates by over 50%
(If you'd like the PDF for the study citing the 'Did You Know' facts, just message me here. It's not hosted online)
Link to 1-pager on how Outdoor drives more Search than anything:
https://specialreports.oaaa.org/wp-content/uploads/2017/05/Nielsen_042417.pdf
Curious your feedback - do you agree? Disagree? Maybe a little bit of both?
LET ME KNOW BELOW!
Or send me a confidential message to find out how you can apply a similar strategy for your dealership.
Connect with me on LinkedIn at: https://www.linkedin.com/in/troweactual/
If you've found this information helpful, consider joining other OOH Insiders in our Members Only Facebook Group: www.facebook.com/oohinsider/
Support the show (http://oohswag.com)
This could be the key to UNLOCK your best year ever!
At the intersection of...
📣 WORD OF MOUTH BLVD
and
😎SPOKESPERSON AVE
...is a 14' by 48' display with YOUR Influencer on it.
Big, bright and beautiful doing 3 incredibly vital things for your perfect customers...
1) Inspiring them
2) Showing you support them
3) Leading them in leaving the world a little bit better place
Here's why you need to add Influencer marketing to your Out of Home campaign (and vice versa).
If not now, then when?
Connect with me on LinkedIn at: https://www.linkedin.com/in/troweactual/
If you've found this information helpful, consider joining other OOH Insiders in our Members Only Facebook Group: www.facebook.com/oohinsider/
Support the show (http://oohswag.com)
On this episode, we're talking all about advertising for Cannabis.
From Medical Marijuana to Recreational Use, this 🤑multi-billion dollar💵 market continues to present boundless opportunity but often comes with its own hurdles for advertising.
FIND OUT HOW
Out of Home Advertising:
🚀 Out of Home advertising helped launched a #1 TV show about the business of Marijuana
⚒ How to do it for yourself, your dispensary or Cannabis brand
AND
⛔️ What restrictions may exist in your state
Link to restrictions by state:
https://oaaa.org/AboutOOH/Advocacy/CannabisLegalizationandRegulationMap.aspx
Nielsen study on Online Activation aka Search Activity from Out of Home:
https://specialreports.oaaa.org/wp-content/uploads/2017/05/Nielsen_042417.pdf
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We take a deep-dive into how a modern foodhall used traditional Out of Home Advertising, combined it with a turn-key Online strategy, and came up with a recipe for 48% MORE foot traffic.
Connect with me on LinkedIn at: https://www.linkedin.com/in/troweactual/
If you've found this information helpful, consider joining other OOH Insiders in our Members Only Facebook Group: www.facebook.com/oohinsider/
Support the show (http://oohswag.com)
Wrapping vehicles as a way to advertise isn't a new concept.
BUT doing it in a way that creates measurable conversion definitely is.
Wrapify helps brands to disrupt markets with expert execution and an original reimagination of combining technologies.
James Heller is the Inc 500 CEO of Wrapify and a member of the elite, Forbes 30 Under 30 club and he joins OOH Insider - LIVE!
Also Featured:
Jonny Rowe, a 6-year old with a hand grenade 😉(it's not real...promise)
Check out Wrapify here: https://www.wrapify.com
And connect with James on LinkedIn: https://www.linkedin.com/in/jamesheller1/
Connect with me on LinkedIn at: https://www.linkedin.com/in/troweactual/
If you've found this information helpful, consider joining other OOH Insiders in our Members Only Facebook Group: www.facebook.com/oohinsider/
Support the show (http://oohswag.com)