The Be Known Audio Experience: Recent Episodes
Be Known
Daniel & guests have conversations about marketing, leadership and building a modern-day digital empire. New episodes every...time we upload them! :)
Small business owners and entrepreneurs often fall into a few common marketing traps due to a lack of experience or understanding of key marketing principles. By being aware of these pitfalls and actively seeking to avoid them, marketers can improve their strategies and garner better results. Tune in as Jakob Eliason dissects these common marketing traps so you can break free and boost your business success:
The key moments in this episode are:
00:01:41 - The Sin of Certainty
00:07:19 - Marketing to Yourself
00:11:16 - Product First Mentality
If you're feeling frustrated by the lack of success from your traditional marketing efforts, you are not alone!
On this episode of the Be Known Marketing podcast, we're diving into the untapped power of virtual events.
From shortening sales cycles to increasing close rates and deal value, tune in to learn how virtual events offer a game-changing advantage for businesses.
The key moments in this episode are:
00:03:39 - Virtual Events and Advertising Costs
00:08:13 - Building Authority and Trust
00:10:10 - Building a Database of Contacts
00:12:28 - Higher Intent Lead Generation
00:19:53 - Enabling Outbound Sales with Virtual Events
00:22:31 - Increasing Close Rates and Deal Values
Be Known helps professional service companies get more out of their digital marketing. Contact us today at www.beknownonline.com for a free consultation.
Does this sound familiar? You've been told to increase your marketing efforts, spend more on advertising, and try every new trend in order to achieve better results. But what if I told you that all this effort may be causing more harm than good? The pain of investing time and resources into marketing strategies that yield minimal results can be frustrating and disheartening. It's time to break free from the ineffective action and discover the power of doing less in your marketing efforts.
The key moments in this episode are:
00:04:31 - The Thing Before the Thing
00:10:26 - Choosing the Right Mousetraps
00:15:05 - The Power of Webinars and Virtual Events
00:32:28 - Less Channels
00:34:44 - Less "Conversions"
00:44:59 - Smaller Objectives
Be Known helps professional service brands get more out of their digital marketing. Contact us at www.beknownonline.com for a free strategy and discovery call.
If you're feeling overwhelmed by your marketing efforts, constantly trying different strategies and seeing little to no results, then you are not alone! Many businesses find themselves in this frustrating situation, wasting time and money on ineffective tactics.
In this episode, Jakob Eliason breaks down the Inside Out Approach to Marketing Planning, a framework we use to prioritize projects effectively (and profitably).
The key moments in this episode are:
00:00:12 - Introduction
00:01:33 - Marketing Funnel Models
00:03:30 - An Inside Out Approach to Marketing
00:07:22 - Starting with Existing Assets
00:11:18 - Expanding to New Audiences
00:16:43 - The Importance of a Strong Foundation
www.beknownonline.com
If you're feeling frustrated and overwhelmed by the endless cycle of hiring and firing freelancers who just can't seem to get the job done, then you are not alone! Instead of finding the competent remote marketing talent you need, you may be stuck with a revolving door of underqualified individuals who drain your time, energy, and resources. In this episode, Daniel Pope, Founder of Be Known, shares his process for finding and attracting great marketing talent for our agency.
The key moments in this episode are:
00:01:10 - Delegation Process
00:03:02 - Figuring Out What You Need
00:07:37 - Creating a Job Post
00:18:41 - Vetting Process
00:23:16 - Compensation and Negotiation
00:26:12 - Reference Checks
In B2B marketing, the thank you page can be a game-changer. But many companies leave money on the table by not optimizing them. Join Jakob Eliason and Daniel Pope as they discuss how you can optimize your thank you pages to drive better outcomes from your marketing.
The key moments in this episode are:
00:00:13 - Introduction to the Thank You Page Strategy,
00:02:58 - The B2C Thank You Page Strategy
00:09:51 - Applying the Thank You Page Strategy in B2B
00:12:32 - Leveraging Thank You Pages in B2B Content Syndication,
00:16:39 - The Importance of a Call Booking Form on your Website
00:18:21 - Differentiating Between Email Subscribers and Leads
00:21:37 - The Underutilization of Thank You Pages
00:25:01 - The Importance of Not Leaving Opportunities on the Table
If you're looking to optimize and improve your company's marketing strategy, this episode is for you. Join Jakob Eliason as he shares insights on the present and future of YouTube, effectively allocate your marketing budget, and ideas to tailor your strategies to fit your customer needs.
The key moments in this episode are:
00:01:48 - YouTube's Growth
00:09:03 - Creating Valuable Video Content
00:12:25 - Budget Allocation in Marketing
00:14:44 - Facebook Is Not Dead
00:18:36 - Understanding the Purpose of Facebook
00:20:35 - Avoiding Copying Competitors
00:28:01 - Steps to Control Your Marketing Strategy,
00:31:46 - Planning for the Future
In this episode, Daniel Pope and Jakob Eliason discuss the results of new research studies conducted by Demand Gen Reports about buyer behavior and how companies measure their marketing.
Timestamps:
00:00:14 - Introduction,
00:02:32 - Importance of Advertising
00:07:58 - What Buyers Want
00:11:18 - Struggling with Messy Data
00:14:05 - Cleaning up Messy Data
00:17:35 - Cleaning and Deduplicating Data
00:19:34 - Manual Data Cleaning
00:21:48 - Key Metrics in B2B Marketing
00:25:21 - Tracking High Intent Leads
00:29:10 - Quality over Quantity
In this episode, Daniel Pope and Jakob Eliason discuss their most frequently asked questions about social media advertising, along with some of the common challenges we see companies facing.
The key moments in this episode are:
00:00:14 - Introduction
00:02:10 - Biases in Ad Platforms,
00:07:26 - Overspending and Pockets of Gold
00:09:52 - Balancing Awareness and Intent
00:14:53 - Social Media vs Sales Media
00:16:35 - Understanding your Ideal Customer Profile
00:18:23 - The Importance of Remarketing
00:20:01 - Bottom of Funnel Strategies
00:26:00 - Mapping the Buyer's Journey
Jakob was recently interviewed on the National Speakers Association's podcast, Speakernomics. We loved the interivew and wanted to share it here, too.
Daniel and Jakob sit down to discuss the current state of Marketing Automation and how to use it to win with your business.
Jakob and Daniel sit down to discuss attribution modeling and the different ways that you can track behavior through the pipeline.
Daniel and Jakob discuss one of our most-asked questions... "what marketing strategy will work for me?"
If you're feeling frustrated and overwhelmed by the lack of customer demand for your products or services, despite all the effort you're putting in to create and promote them, then you are not alone! Many businesses find themselves in this situation, pouring resources into marketing campaigns, social media advertising, and sales tactics, only to see little to no results. Instead of seeing an increase in demand, they are left with stagnant growth and dwindling sales.
It's time to break free from this cycle and discover the three stages of demand: creating, capturing, and converting, to finally achieve the successful business growth you've been striving for.
The key moments in this episode are:
00:00:13 - Understanding Demand
00:02:29 - Creating Demand
00:03:01 - Capturing Demand
00:03:28 - Converting Demand
00:06:49 - Customer Research and Demand Gen
00:14:32 - The Importance of Investing in Marketing,
00:15:22 - Customer Research for Demand Creation,
00:16:28 - Defining Business Goals,
Does this sound familiar? You've been told to increase your marketing efforts to boost revenue, but despite your best efforts, the results have been underwhelming. You're left wondering why your actions aren't yielding the desired outcome. The pain of this ineffective action is evident in the stagnant growth and missed opportunities for your business.
It's time to understand the evolution of marketing over the past years and how it has fundamentally changed the way we buy and sell. By aligning your marketing and sales goals, you can unlock the potential for increased revenue and drive business growth.
Join us on this episode of The Be Known Marketing Podcast as we explore the transformative power of marketing and its impact on buying and selling.
The key moments in this episode are:
00:00:14 - The Evolution of Marketing and Commerce
00:02:33 - The Challenges of B2B Marketing in the Past
00:05:07 - Measuring Data in B2B Marketing,
00:08:10 - Aligning Goals and Analyzing Data
00:14:37 - Aligning Goals for Profitability
00:15:16 - Defining a Lead
00:17:06 - The Importance of High-Quality Leads
00:19:18 - Defining the Buyer's Journey
00:22:48 - Strategic Thinking vs. Tactical Thinking
Connect with us here:
- https://www.linkedin.com/company/beknownllc
- www.beknownonline.com
- https://www.youtube.com/@beknownonline
In this episode of the Be Known Marketing Podcast, we Explore the fascinating developments happening in technology and how they're being employed in the marketing space. Discover how these advancements can revolutionize industries, solve complex problems, and enhance efficiency. But, as the possibilities unfold, will these new technologies lead us into a brave new world or leave us crashing into walls?
The key moments in this episode are:
00:00:12 - Introduction and Purpose of the Podcast
00:02:30 - Google's New Ad Transparency Policy
00:06:29 - Implications of Ad Transparency for Smaller Players
00:10:01 - Potential Impact of Ad Transparency on Ad Revenue
00:11:49 - Generative AI and its Applications
00:15:07 - The Evolution of AI in WordPress
00:16:18 - Salesforce's AI Integration
00:19:30 - Major Players Embracing AI
00:21:22 - AI for Summarizing Content
00:25:50 - AI Tools for Content Management
00:30:46 - The Power of Narrative in Marketing
00:31:25 - Salespeople's View on Marketing in B2B
00:39:42 - Apple Vision Pro: A Computer On Your Head
00:45:30 - The Changing World and Transparency
00:47:46 - AI for Problem-Solving
00:49:11 - Optimism about AI
Connect with us here:
- Youtube: https://www.youtube.com/@beknownonline
- Linkedin: https://www.linkedin.com/company/beknownllc
- Website: www.beknownonline.com
Let's face it – we all hate being on the receiving end of a hard sell. The pushy, traditional sales process is giving way to a new era where buyers are in control. With almost 40% of buyers steering clear of salesperson interaction, it's essential to reroute our marketing strategies. In this episode of The Be Known Marketing Podcast, Daniel and Jakob discuss the importance of customer-centric marketing. Instead of bombarding potential customers with persuasive tactics, Jakob advocates for understanding the needs of the customers, adjusting your strategy according to their preferences.
The key moments in this episode are:
00:00:11 - Introduction
00:02:38 - SMS Marketing Regulation
00:04:17 - Registration Process
00:08:35 - Effective Marketing Strategies
00:12:07 - Changing Buyer Behavior
00:14:50 - Importance of Customer Research
00:15:53 - Selfish Marketing vs. Buyer-Centric Marketing
00:16:41 - Customer Research and its Impact
00:17:55 - Challenges of Customer Research
00:19:37 - Examples of Successful Customer Research
00:29:22 - The Future of Marketing
Connect with us here:
- Youtube: https://www.youtube.com/@beknownonline
- Linkedin: https://www.linkedin.com/company/beknownllc
- Website: www.beknownonline.com
In any business journey, capturing the origin, challenges, and direction is vital in understanding its progression and growth. Recognizing the initial stages of a startup offers lessons that can be applied to similar situations and challenges, providing the roadmap to navigate the path to success. Operating any business, especially in the digital landscape, requires continuous learning, evolution, and adaptation to stay relevant and thrive. In this episode of the Be Known Marketing podcast, Daniel and Jakob express how the company began as a necessity, with Daniel carving a path in Facebook ads and direct response marketing strategies. They touch on the importance of recognizing potential for scalability and drilling down on producing products that the market wants. The duo's initial venture into e-commerce, the transformation to digital products and courses, and their expansion focus on B2B companies is a captivating journey of discovery, adjustment, and development.
The key moments in this episode are:
00:01:06 - Be Known's Origin Story
00:05:47 - B2C vs B2B vs B2E
00:09:21 - Challenges with B2E,
00:11:46 - Optimizing Lead Generation
00:15:40 - The Changing Landscape of Buyer Behavior
00:16:19 - Exploring B2B Marketing
Connect with us here:
- Youtube: https://www.youtube.com/@beknownonline
- Linkedin: https://www.linkedin.com/company/beknownllc
- Website: www.beknownonline.com
Blair Critch has been a leader in the Network Marketing/Direct Sales Industry since 2010. The recipient of multiple awards and recognitions, she is on a MISSION that you don't want to miss hearing about!
We'll be talking about her network marketing journey, the struggles of building a team, and the rewards of impacting others!
We've opened up a few spots over the next couple of days to do free Consultation Calls for you and your business.
During these unprecedented and uncertain times, the biggest question we've been asked is:
How can I get more people to buy more, more often.
And we would love to deep dive into what you're doing and answer those burning questions for you in a free consultation call: https://www.beknowntoday.com/chat
If you enjoyed this, please SUBSCRIBE and leave a review!
1️⃣ Check out the Instagram!
https://bit.ly/BeKnownIG
2️⃣ Connect on Facebook!
https://bit.ly/BeKnownFB
3️⃣ Join the Exclusive How To Be Known Online Community to watch these episodes live!
👉 https://bit.ly/HowToBeKnownOnline
You can send us a message here:
👉 mail@beknown.agency
Be Known exists to help you start, build, and scale your online business. We do this by publishing educational content and developing full-stack marketing courses. And if you really love us then we can talk more about our Marketing Alliance, where we work 1:1 to create effective marketing and advertising systems.
Interested? Get started here: www.beknown.agency
We're interviewing Casanova Brooks on today's episode. Casanova Brooks is an award-winning real estate agent, investor, speaker, and CEO who we're so excited to have on our livestream!
We're talking stories, real estate adventures, his speaking & and the way his life has been shaped over the years.
From no home to house his family in and no job to earn income, to professional speaker, podcast host, CEO of a successful Real Estate company - this is one you don't want to miss!
We've opened up a few spots over the next couple of days to do free Consultation Calls for you and your business.
During these unprecedented and uncertain times, the biggest question we've been asked is:
How can I get more people to buy more, more often.
And we would love to deep dive into what you're doing and answer those burning questions for you in a free consultation call: https://www.beknowntoday.com/chat
If you enjoyed this, please SUBSCRIBE and leave a review!
1️⃣ Check out the Instagram!
https://bit.ly/BeKnownIG
2️⃣ Connect on Facebook!
https://bit.ly/BeKnownFB
3️⃣ Join the Exclusive How To Be Known Online Community to watch these episodes live!
👉 https://bit.ly/HowToBeKnownOnline
You can send us a message here:
👉 mail@beknown.agency
Be Known exists to help you start, build, and scale your online business. We do this by publishing educational content and developing full-stack marketing courses. And if you really love us then we can talk more about our Marketing Alliance, where we work 1:1 to create effective marketing and advertising systems.
Interested? Get started here: www.beknown.agency
We're talking some very applicable and tactical steps to...:
-
Know when your marketing is NOT working.
-
Understand where something is BROKEN.
-
Step-By-Step walk through of HOW to fix your sales funnels, ads, emails, and more!
We've opened up a few spots over the next couple of days to do free Consultation Calls for you and your business.
During these unprecedented and uncertain times, the biggest question we've been asked is:
How can I get more people to buy more, more often.
And we would love to deep dive into what you're doing and answer those burning questions for you in a free consultation call: https://www.beknowntoday.com/chat
If you enjoyed this, please SUBSCRIBE and leave a review!
1️⃣ Check out the Instagram!
https://bit.ly/BeKnownIG
2️⃣ Connect on Facebook!
https://bit.ly/BeKnownFB
3️⃣ Join the Exclusive How To Be Known Online Community
👉 https://bit.ly/HowToBeKnownOnline
You can send us a message here:
👉 mail@beknown.agency
Be Known exists to help you start, build, and scale your online business. We do this by publishing educational content and developing full-stack business and marketing courses. And if you really love us then we can talk more about our Marketing Alliance, where we work 1:1 to create effective marketing and advertising systems.
Interested? Get started here: www.beknown.agency
In this episode, Trey & Daniel discuss how your numbers, your data, your stats are "talking" to you. But the question is...are you listening?
See, numbers are the most important thing to know in your business if you want to grow it (that's the goal, right!). We dive deep into some simple strategies you need to know about your numbers.
If you enjoyed this, please SUBSCRIBE and leave a review!
1️⃣ Check out the Instagram!
https://bit.ly/BeKnownIG
2️⃣ Connect on Facebook!
https://bit.ly/BeKnownFB
3️⃣ Join the Exclusive How To Be Known Online Community
👉 https://bit.ly/HowToBeKnownOnline
You can send us a message here:
👉 mail@beknown.agency
Be Known exists to help you start, build, and scale your online business. We do this by publishing educational content and developing full-stack business and marketing courses. And if you really love us then we can talk more about our Marketing Alliance, where we work 1:1 to create effective marketing and advertising systems.
Interested? Get started here: www.beknown.agency
So excited to share this episode of the Be Known Audio Experience with you guys. We recently welcomed twenty-six year old serial entrepreneur Colt Moncla to the podcast to share some of the most valuable lessons he’s learned growing up in a family of entrepreneurs, or, “sitting at the entrepreneurship dinner table.” And trust me when I say… this interview BRINGS THE HEAT!
Colt is a third generation entrepreneur, and is continuing the legacy of over ONE HUNDRED years of entrepreneurship in his family line. Today, he owns Cool Roofs -- a roofing company out of Austin, TX specializing in commercial roofing structures (apartments, hotels, etc). He also heads up Entreminded, another Austin-based organization centered around personal growth and connecting with like-minded individuals in an effort to invest in your mind, your life and your circle of influence.
Whether you’re just starting your entrepreneurship journey, or have been grinding for years -- I PROMISE you’ll be inspired and encouraged by Colt and the value he brings to this episode.
Segments
Growing up at the entrepreneurship dinner table -- 2:00
Colt’s advice for those wanting to dive into entrepreneurship -- 9:00
Four recommendations for massive personal and professional growth -- 14:30
Your network is your net worth -- 22:00
Follow Colt on Instagram @ColtMoncla
Follow Entreminded on Instagram @EntremindedHQ
www.entreminded.com
Follow Be Known on Instagram @BeKnownU
Join our private Facebook Group: How to Be Known Online
www.beknown.agency
Access our flagship digital marketing courses for FREE this Holiday season:
GET THE FREE COURSE <<<<<
Let's talk about networking. Do you know how important is it for you to get around the right people? Or is networking something that seems "forced" or "salesy" to you? Let me be clear: seeking new connections and building meaningful relationships is VITAL to your success in business. The best part? The internet has opened up THOUSANDS of opportunities for you to connect with like-minded people.
Cody Kerns is the Founder and CEO of iComeUp Marketing, a social media centric marketing agency based out of Miami, Florida. He's also a newly introduced investor with Cardone Ventures.
On this episode of the Be Known Audio Experience, Cody joins Trey and Jakob to chat about how he got around the right people, and leveraged those relationships to build a MASSIVE agency. Seriously, this 40 minute recording JAM-PACKED with valuable information for anyone wanting to take their lives to the next level.
Follow Cody on Instagram: @codykerns5
www.codykernsig.com
Follow iComeUp on Instagram: @iComeUp
www.icomeupmarketing.com
Follow the Be Known Audio Experience on Instagram: @beknownu
Connect with us on Linkedin!
Access our flagship digital marketing courses for FREE this holiday season
GET THE FREE COURSE<<<<
Trey and Daniel are joined by John Buckley, owner and founder of Copy that Converts. John is an expert in the field of direct response marketing, and knows how to bring a TON of value in just a thirty minute conversation. John has impacted our business, as well as countless others across the map. Listen to Episode 004 and learn how John and Be Known connected on UpWork, what copywriting ACTUALLY is, and the psychology behind why words impact us the way they do.
If you enjoy the podcast, subscribe now! New episodes every Monday morning.
Questions about Marketing, Business or Leadership? Email them to jakob@beknown.agency and we'll answer your questions on the show!
Follow Be Known on Instagram @beknownu
www.beknown.agency
In Episode 003 of the Be Known Audio Experience, Trey and Jakob sit down with Rico Smith of MadPaper Coaching for one of the most inspiring, motivating and authentic interviews you’ll hear this week.
Rico has been in the wholesale real estate industry for nearly 9 years, and his success has allowed him to coach, teach and mentor hungry entrepreneurs who want to get started in the complex world of real estate investing.
We talk about personal development, ‘expert’ level courses leading to a dead end, how to find your motivation, real estate investing and getting out of your comfort zone. At the end of the episode, Rico reveals the personal affirmation that, through constant repetition, has helped him achieve success and wealth he never thought possible.
Show Segments 4:30 - Overdosing on Personal Development and Getting Started in Real Estate
14:00 - The Worst Business Mistake I’ve Ever Made
45:00 - What is MadPaper Consulting?
48:00 - Daily Affirmations to Attract Success
Connect with MadPaper
Instagram @madpaper
Facebook - Mad Paper Coaching
www.madpapercoaching.com
Follow Be Known University - @beknownu
Subscribe to Be Known University! We’re on Spotify, Apple, Anchor, Google Podcasts and Youtube. Leave us a review if you learned something today.
Want more? The team at Be Known has put together a SYSTEM that saves you stress, time, energy and money. It’s also a proven marketing and sales engine that can help take your business to the next level. Schedule a strategy by clicking here.
Trey and Jakob are joined by Natalie Cooper -- AKA Custom Art By Nat Coop (@customartbynatcoop on Instagram) -- to talk about her side hustle that she built into a full-time income using her Instagram platform. Natalie is our FIRST GUEST on the show and we’re so excited to share this episode with you. In This Episode: 09:53 - How important is your follower count? 13:00 - Trey answers Natalie’s phone (PLUS a robo-caller rant!) 20:30 - What instagram analytics do you track? 27:00 - How to run a successful giveaway
(DOWNLOAD PDF) How to Crush Your Next Instagram Giveaway Thank you to Nat Coop for providing such a valuable tool for our listeners. Click the link above to learn how to get and retain new followers, gain high exposure for your business and earn trust (and sales) through your next Instagram giveaway! FOLLOW NATALIE ON INSTAGRAM: @customartbynatcoop If you enjoyed this podcast, please SUBSCRIBE and LEAVE US A REVIEW! Then, join our email list to be notified of new podcasts, trainings and case studies. We are serious about privacy, and promise to never share your information. Sign Up Here. @beknownu on Instagram, Facebook and Youtube Contact us: accounts@beknown.agency Be Known exists to help you start, build and scale your online business. We do this by publishing educational content and developing full-stack business and marketing courses. And if you pay us, we can be your (highly effective) extended sales and marketing team. Interested? Get started here: beknown.agency
On the inaugural episode of the BeKnown Podcast, hear from Daniel, Trey and Jakob as they dive into the mission and vision of Be Known, as well as what you can expect to hear on future episodes. They also spend a few minutes flying off the rails. ¯\_(ツ)_/¯
Social handles: @beknownu (everywhere.. including TikTok)
Website: beknown.agency
Contact: contact@beknown.agency