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Going over three key reasons why staging is worth the money and effort, from giving you leverage at negotiations to depersonalizing your home. If you’re considering selling your home in the near future, how seriously are you thinking about staging? In the real estate industry, it’s widely accepted by experts across different fields that staging nets you more money for your sale, but I’ve spoken to a lot of homeowners who see it as a waste of time and money. If you’re on the fence about staging, here’s the truth: A few thousand dollars upfront can get you a two-to-one return on your investment and save you tons of time in the long run, which is why I always recommend sellers stage their properties. Here are the three most important benefits of staging you don’t want to throw away:1. Staging minimizes issues and highlights features. No home is 100% perfect, but staging allows you to move the focus away from your flaws and toward your strengths. Small rooms, dated appliances, and old fixtures can all be mitigated by proper staging. Items that would normally be sticking points at negotiations might be looked over by buyers who are attracted to your property’s highlighted features, so if you want a smooth home sale, I highly recommend staging. "No home is 100% perfect, but staging allows you to move the focus away from your flaws and towards your strengths."If your upgrades aren’t in the system, if your neighborhood has a wide range of home styles, or if the comps it pulls don’t truly match your home, the number it gives you can be way off.2. Staging turns your home into a shopping experience. Have you ever visited a model home? If you have, you know they have a clean, neutral feel that encourages you to look at the property as a product instead of as a messy place where life happens. Your home probably has some unique personality traits that could be a turn-off for certain buyers. By depersonalizing your home with staging, you can avoid these issues and present your home as a blank slate buyers can project their desires on to.3. The data proves staging nets you a great return on investment. There’s a reason why all home experts recommend staging; according to one estimate, putting 1.3% of your sale price into staging can net you an extra 7.1% on your final offer. I know it’s tough to have extra cash lying around when you’re planning a move, but I highly recommend accounting a few extra thousand dollars for staging costs when you prepare to sell your house. Not only will you see a great return, but your home will sell faster and attract more buyers.Whether you’re planning on selling soon or years down the road, it pays to plan ahead. Call or email me for a free, no-obligation pre-sale consultation. I’ll go over your neighborhood, the market, staging, and more. I look forward to hearing from you!

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It’s pretty fast, yes, but AI can’t factor in your home’s unique features the way humans do. Most homeowners check their Zestimate before selling. Who wouldn't want to when it’s quick, easy, and feels official? After all, it’s powered by Zillow’s more sophisticated AI system. But even in 2025, AI pricing tools still miss important details that can impact your home’s true value.Let me tell you a true story. I recently worked with a seller who wanted to list their property based on their Zestimate: $545,000. But after I walked through their home, it was clear to me that their home was worth way more. They had solar panels, hurricane-rated windows, and a prime corner lot! We listed it at $589,000, and three weeks later, it sold for $595,000, which is $50K more than they expected.That kind of gap isn’t rare. AI tools are useful for a ballpark number, but they don’t see what makes your home unique. Let’s break down what Zillow’s pricing algorithm actually does, where it helps, where it misses, and what smart sellers are doing differently to get top dollar.How Zillow’s AI really works. Zillow’s Zestimate uses an AVM (Automated Valuation Model) that pulls data from public records, tax info, recent sales, square footage, geographic trends, and some MLS data when available. It processes millions of data points to generate a value estimate for over 100 million homes, but it only sees what’s recorded. "Zillow can give you a number, but it can’t walk through your home or understand your goals."If your upgrades aren’t in the system, if your neighborhood has a wide range of home styles, or if the comps it pulls don’t truly match your home, the number it gives you can be way off.Where it falls short. Zestimate can’t walk through your front door. It can’t feel the natural light, notice your upgraded flooring, or gauge the view from your backyard. It doesn’t know if your kitchen remodel happened last year or ten years ago. And in today’s fast-moving market, even a short lag in updated data can throw off the price. Zillow itself reports a 2.4% margin of error for on-market homes, and over 6.9% for off-market ones. On a $600,000 home, that’s a swing of more than $40,000.How to use it the smart way. Think of Zestimate like a weather app. It gives you a general forecast, but you still check the sky before heading out. The same goes for pricing your home: it’s a ballpark figure, not a pricing strategy. A local expert brings in the real story by factoring in what’s selling now, what buyers are prioritizing, and how your home stacks up against the competition.How it shapes buyer psychology. Buyers look at the Zestimate, whether it’s accurate or not. If it’s lower than your asking price, it can trigger lowball offers or raise doubts, even if your pricing is spot on. If it’s higher, it might make your list price feel inflated. Either way, it shapes perception. That’s why aligning your pricing with real-time market realities and explaining why helps manage buyer expectations from the start.Why Zillow can’t keep up with market shifts. Markets move fast. A drop in interest rates, a new local employer, or a surge in relocation buyers can spike demand almost overnight. Zillow updates regularly, but it still relies on past data like closed sales and public records. By the time its algorithm catches up, the ideal pricing window may have already changed.Pricing a home in 2025 can feel overwhelming with so many tools and opinions out there. But you don’t have to figure it out alone. We’re here to help you cut through the noise with real, human insight. If you’re curious about what your home could actually sell for, let’s connect. Just call or email me, and I’ll help you price your home right and create a personalized strategy to sell your home fast in today’s market. I look forward to hearing from you!

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AI tools offer a quick estimate, but they can’t factor in your home’s unique features.If you’re thinking about selling your home this year, you’ve probably checked its value using tools like Zillow or Redfin. These apps promise quick estimates based on data and algorithms, and they’re getting better every year. But here’s the big question: can you really trust AI to price your most valuable asset accurately?Before you list your home with an AI price estimate, you need to hear this: Recently, clients reached out to us after seeing an AI estimate valuing their home at $620,000. They wanted a professional valuation, so we met with them and discovered that their home included a $70,000 kitchen upgrade, along with several impressive technology enhancements throughout the property.After listing the home at $685,000, we received multiple offers within weeks, ultimately securing $70,000 more for our clients than the AI estimate suggested. They were thrilled that they trusted our professional guidance rather than relying solely on AI.So, let’s break down what these tools do well, where they fall short, and how to ensure your pricing strategy helps you avoid losing out on thousands. "AI can crunch data in seconds, but it can’t walk through your house."What AI does well in home valuation. AI tools have come a long way by 2025. They pull in tons of data from public records, MLS sales, and even tax info to give you a quick estimate of your home’s value.If you’re in a neighborhood with cookie-cutter houses, like a suburban subdivision where every home’s got a similar vibe, these tools can be pretty spot-on. Where AI misses the mark. Despite their strengths, AI tools have notable blind spots. They can’t physically tour your home to assess unique upgrades, like a $40,000 basement turned home theater or breathtaking mountain views.It also struggles in markets with diverse or limited sales data, like older neighborhoods, custom builds, or rural spots. In fast-changing markets, AI often lags, relying on past sales rather than current buyer behavior.Why local real estate agents still rule. AI’s only as good as the data it has, and that data isn’t always up to speed. A new development down the road or a big community project boosting your neighborhood’s appeal? AI might not know about it yet, but a local agent does. We’re out there seeing what’s selling, what’s sitting, and what buyers are buzzing about at open houses. That kind of real-time, boots-on-the-ground insight gives human expertise an edge that no algorithm can match.What’s the best strategy to get your home’s true value? Simply put, just use both AI and ask for help from a local expert. Having a local real estate agent help you with your pricing will be one of your best decisions if you want to get more for your home. AI is a great starting point, but it shouldn’t be your only pricing tool. Top agents combine data-driven tools with real-time feedback and local knowledge. We use AI for broad trends and human experience for the details that actually drive offers. Remember: Getting the price right isn’t just about numbers, it’s about understanding what makes your home stand out today.If you’re planning to sell this year, don’t let a computer decide your asking price. Feel free to reach out to us at (978) 852-3001 or PBrouillette@LaerRealty.com. We’re happy to help you see how much your home is really worth and how to get the offers you deserve.

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With higher inventory and lower demand, market conditions are working in buyers’ favor. Want to buy a home but scared about overpaying? I have good news: in 2025, buyers are finally calling the shots. We’ve been watching the market closely, and the shift is clear.Recently, we worked with a cash investor who had been searching with us for months. We found a prime opportunity, a $1.4 million property, and negotiated a 9% discount. That’s over $130,000 saved simply by taking advantage of the market conditions right now.With more sellers lowering prices and offering perks, buyers aren’t just getting good deals; they’re dominating negotiations. Here’s why.1. Largest discounts in two years. According to Redfin, typical home sales across the U.S. are now about 1.8% below the list price. This is the largest discount we’ve seen in nearly two years. With the average closing time at 56 days, making it the longest January timeline since 2020, there’s a lot of inventory out there waiting for you.
"Homes are selling below their list price for the first time in years."2. Inventory surge fuels buyer leverage. We're also seeing a surge in inventory. New listings climbed from 4.7% to 8.8% year over year in early 2025. This has resulted in a five-month supply of inventory, which is a very good sign for buyers looking to take advantage of the available opportunities. 3. Sales are slower. Even with more homes available, demand has weakened. Pending sales have fallen by 4% to 6% compared to last year, marking the lowest January levels outside of the pandemic years. In fact, over 60% of homes now stay listed for more than 60 days, which is up from previous months. This slowdown not only cools competition but gives buyers even more power at the negotiating table.4. Sellers are offering more concessions. Sellers aren’t just dropping prices; they’re offering real value to close deals. These buyer perks include closing cost credits, repairs, or even interest rate buydowns. It’s safe to say, buyers aren’t just getting discounts; they’re also walking away with added value, making this one of the strongest buyer markets in years.If you’re buying now, this is your moment. You have the power to negotiate, avoid bidding wars, and enjoy more perks than we’ve seen in years. If you’re ready to take advantage of this unique market, or if you want a custom plan for buying or selling your home, don’t hesitate to reach out at (978) 852-3001 or PBrouillette@LaerRealty.com. You can also visit our website: www.homesareus.com to learn more about us. We’re here to help you make your next move with confidence.

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For investors and buyers: discover how a low absorption rate signals prime opportunities to secure properties at favorable prices.Have you ever wondered what the absorption rate in real estate really means? Understanding the absorption rate provides useful information about the market speed and whether the market favors buyers or sellers. Which is why today, we’ll break it down for you simply and clearly What is absorption rate? Let’s say there are 100 homes for sale in your town this month. If 50 of those homes sell within the same month, the absorption rate is 50%. That’s considered a very strong market. A high absorption rate means homes are selling quickly, which usually gives sellers the upper hand.Why should you care about absorption rates? Understanding absorption rates is crucial when pricing your home. If you’re looking to sell, you’ll want to ask your realtor about the current absorption rate in your town. If the rate is high, it might mean you can price your home higher. But if it’s low, you may need to consider lowering your asking price to attract buyers.Calculating the absorption rate is simple. Just divide the number of homes sold in a month by the number of homes available for sale in that same month.
"Absorption rate tells you how fast homes are selling and how your listing will compete."For example, if 1,500 homes sold out of 5,600 listed, the absorption rate would be 27%. In Chelmsford, with 35 homes sold out of 84 listed, that’s a 41% absorption rate.What’s the impact of absorption rates on investors? If you’re looking to buy, a low absorption rate (like 15% or 20%) indicates that homes are taking longer to sell, often 5 to 7 months. This is the perfect time for investors to swoop in and snag properties at lower prices. It’s a signal that the market favors buyers rather than sellers.What’s the local market looking like right now? In the Merrimack Valley, the absorption rate last month was about 27%. Out of roughly 5,600 homes listed, around 1,500 were sold. That’s a slower market overall.But in our town of Chelmsford, things are moving faster. The absorption rate there is 41%. That’s 35 homes sold out of 84 listed in the past month. That’s a strong market and a good sign for local sellers.Whether you're selling a home or looking to invest, understanding the absorption rate gives you insight into how fast properties are selling, and whether the market is leaning in your favor.If you have any questions about absorption rates or real estate in general, feel free to reach out at (978) 852-3001 or PBrouillette@LaerRealty.com. You can also visit our website: www.homesareus.com to learn more about us. Understanding these rates can help you make smarter decisions in your real estate journey, and we’re always here to help.

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From updated marketing techniques to critical market forecasts, we're bringing home insights that help you navigate today's housing challenges.Is your real estate agent staying on top of their game? This July, we’re heading to Las Vegas for the 50th anniversary of Mike Ferry’s Superstar Retreat, hosted at The Venetian from July 22 to 25, 2025. This major industry event gathers 4,500 top-performing agents from across the U.S. and beyond, and yes, it’s a work trip.Why are we attending? To sharpen our skills, stay ahead of the curve, and ultimately deliver better results for our clients back home in Massachusetts and New Hampshire.We’re excited to get insights on the latest strategies, marketing techniques, and sales systems that are helping agents succeed in today’s market. From pricing homes effectively to creating smoother client experiences and understanding market shifts, these insights enhance our daily work.We are especially looking forward to the discussions on current housing trends. We’ll be monitoring mortgage rate projections, housing supply and demand patterns, and what to expect for the rest of the year. These forecasts allow us to guide buyers and sellers with greater clarity and confidence.
"We’re learning from the best, so we can bring that value straight back to our clients."There’s another reason we’re looking forward to this retreat: Relationships. Over the years, we’ve built a strong network of agents nationwide, which is crucial. If you’re moving out of state, we have trusted connections who can assist you, making your transition easier and more seamless.This trip also gives us a chance to reconnect with colleagues we’ve known for decades. These conversations aren’t just friendly catch-ups; they’re discussions about what’s working in other markets and how we can apply that knowledge to better serve our clients.So if you're thinking about buying, selling, or relocating and want advice based on up-to-date market insights, don’t hesitate to reach out at (978) 852-3001 or PBrouillette@LaerRealty.com. You can also visit our website: www.homesareus.com to learn more about us. We’re here to share what we know and help you achieve your goals.

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Massachusetts home prices are expected to rise 3% to 5%, making it a smart time to buy before values climb higher and competition increases.Some buyers in Massachusetts are still waiting, hoping home prices will drop or interest rates will fall. However, current data indicate that waiting may ultimately prove more costly. Statewide, home prices are expected to increase by 3% to 5% over the next 12 months. In Boston, appreciation could be even higher, closer to 5% to 7%, due to extremely low inventory and vacancy rates. If you’re thinking about buying a home or investing in the real estate market in Massachusetts, here are some things you need to know:The long-term outlook is strong. In the next 3 to 4 years, the average home value in Massachusetts is projected to reach approximately $700,000. That means buyers who purchase now have the potential to gain tens of thousands in equity. And while interest rates have been a challenge, there’s good news there, too. Forecasts suggest that mortgage rates may ease down to around 6% within the next 6 to 12 months, making homeownership more affordable for many.The market is changing. We are no longer in a heavy seller’s market. Homes are sitting on the market longer, which gives buyers more negotiating power and time to make decisions. Inventory is improving, but remains limited, so well-priced homes continue to sell quickly. Buyers now have more options, creating a more balanced market that benefits both sides.
"Massachusetts real estate remains stable and continues to show long-term value."Economic fundamentals in Massachusetts remain solid. The unemployment rate is low, ranging between 3.5% and 4%, and industries such as healthcare, education, and biotech continue to drive job growth. These strong employment sectors create ongoing demand for housing, especially in key areas where inventory remains tight. That is why values are expected to keep rising, even in a slower market.What should buyers and sellers do? If you are a buyer, this is your opportunity to act before prices and competition resume. If you are a seller, you can still take advantage of rising values and strong demand, especially if your home is priced right and in good condition. Today’s buyers are more cautious, and they are comparing homes closely, so staging, repairs, and marketing all play a crucial role.If you have questions about what this market means for your next step, you can call or text me at (978) 852-3001 or email me at PBrouillette@LaerRealty.com. I will develop a strategy to help you achieve your goals and maximize this opportunity.

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As real estate agents, we should communicate with clarity, not pressure, because your home journey should feel supported, not stressful.Real estate is often treated like it’s just about numbers—market trends, mortgage rates, home values. But in our experience, what shapes a smooth home journey is something less visible: vibrational energy.We’ve been reflecting on a message from our broker-owner, Stacy Alcorn, who reminded us of something Albert Einstein once said: “Everything in life is vibration.”That quote rings true for us because, beyond the paperwork and pricing strategies, real estate is personal. It’s emotional. And it starts with understanding the energy people bring into the process—whether they're selling a home, buying their first one, or investing in something new.Our job isn’t just to manage the transaction; it’s to tune in, listen, and help our clients feel genuinely seen and supported. So let’s talk about how vibrational energy shows up in real estate.Confidence versus control. Confidence trusts the process and respects autonomy. When someone speaks from a place of confidence, you can feel it. Conversely, control tries to force an outcome and is a form of manipulation that often stems from fear and weakness.Leadership versus domination. Leadership means sharing a clear vision and taking ownership of our role. Domination, on the other hand, often comes from insecurity and relies on pressure or control. We guide, support, and help you move forward with confidence."Real estate is personal. Our passion and clarity help you feel supported."Passion versus obsession. We’re passionate about what we do, but we know the line between showing up fully and burning out. Passion inspires and energizes, while obsession isolates and drains.Assertiveness versus aggressiveness. We believe in being honest and direct—that’s assertiveness. Aggressiveness, by contrast, leaves little room for listening or trust. We choose clarity over control.Humility versus insecurity. We give credit freely and admit when we don’t know something. But we’re careful not to confuse humility with self-doubt. Confidence and care can co-exist.Indecisiveness versus avoidance. Sometimes we all hesitate. But we’re committed to showing up even when the next step feels unclear. That’s how we move forward with you, not away from the hard stuff.At the heart of all of this is something Eckhart Tolle said: “Awareness is the greatest agent for change.” When we know how we communicate and how our energy shows up, we can better serve the people who trust us with one of life’s biggest transitions.If you’re ready for an agent who doesn’t just know the market and how to listen, tune in, and respond with clarity, we’d love to talk. Call or send me a message at (978) 852-3001 or PBrouillette@LaerRealty.com. Let’s make your next move feel aligned, respectful, and supported.

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While a lot of work goes behind selling a home, there’s one thing you should never skip: a pre-listing inspection.

Let’s face it—selling your home in Spring 2025 isn’t quite like it used to be. Interest rates are still elevated, buyers are pickier, and homes are sitting on the market longer than they did during the peak frenzy of 2021 to 2022. That doesn’t mean you can’t sell quickly—it just means you have to be more strategic.But there’s one thing you can do right now to give yourself a serious edge: Get a pre-listing inspection. It’s simple, affordable, and puts you in the driver’s seat during your sale. Here’s how it works—and why I recommend it to all my sellers this year.1. The buyer sees that your home is in good condition. The simple truth is that homes in great condition sell faster. In today’s market, buyers are cautious. With higher monthly payments, they want to feel confident they’re buying a home that won’t become a money pit. A pre-listing inspection shows buyers upfront that your home is in great condition. It’s like selling a certified pre-owned car—buyers feel more comfortable making a stronger offer, and they’re less likely to hesitate or stall. Buyers are already doing more due diligence in 2025, so when you provide them with information first, they’ll trust your home more than the competition.2. Prevent surprises that kill deals. Nothing derails a deal faster than a bad inspection report after the home goes under contract. As an agent, I’ve seen it happen: sellers accept a great offer, only to lose the buyer when a surprise repair is uncovered. Suddenly, the deal is off, or the buyer is asking for thousands in concessions. A pre-listing inspection lets you catch those issues early. You can fix what needs fixing, price your home accordingly, and walk into negotiations with confidence instead of anxiety."A pre-listing inspection shows buyers upfront that your home is in great condition."3. You’ll have more leverage in negotiations. When buyers don’t find unexpected issues, they have fewer reasons to negotiate. You get to maintain control of the terms, timelines, and pricing—and that’s huge. Pre-inspected homes tend to get stronger offers and smoother closings because buyers feel they’re getting transparency and value. Whether your goal is a faster sale, top dollar, or fewer contingencies, you’re much better positioned when the home is already prepped and inspected.In this 2025 market, preparation matters more than ever. If you ever hesitate on getting a pre-inspection so you can save money, just keep in mind that a pre-listing inspection helps you stand out in a competitive market, build trust with today’s cautious buyers, avoid last-minute surprises, and get stronger offers with fewer strings attached.Thinking about selling this spring or summer? Reach out to me today for a free, no-pressure pre-listing consultation. I’ll help you decide if a pre-inspection makes sense and walk you through how to use it as a powerful marketing tool. Just call, text, or email me—I'm always here to help.

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With high demand and low inventory, buyer competition is heating up, making it essential to work with a reliable real estate agent.

In the Merrimack Valley, buyers are still facing a seller's market. While this trend is common in the region, each town has its unique characteristics. However, towns like Andover, Chelmsford, Lowell, Dracut, Methuen, and Tewksbury tend to have similar market trends. So, it's important to understand how these local dynamics work.What happens in a seller's market, and how does it affect homebuyers? In a seller's market, there are more buyers than available homes, which drives up prices and creates a competitive atmosphere. Homebuyers often face several challenges, including increased competition, quick sales, and the possibility of bidding wars. These factors are common in the Merrimack Valley.To have a better understanding of the situation, let’s take a look at the market trends across the valley:• Sale-to-list price ratios frequently exceed 100%, indicating that homes often sell for more than their asking price.• Median days on the market in many Merrimack Valley towns are remarkably low, with many homes going under agreement within the first few weeks.• Home prices have shown a consistent upward trend over the past year, making it crucial for buyers to be strategic in their approach."In Merrimack Valley, your agent’s local knowledge can make a big difference when negotiating the best price for your home."What makes the Merrimack Valley such an attractive place to buy a home? For starters, these towns have excellent schools and a friendly community vibe. They also provide great access to Boston, a big plus for commuters. Additionally, there are plenty of outdoor activities and various housing options. With all these appealing features, it’s no surprise that the market is competitive.How can homebuyers succeed in this market? Working with an agent who knows the local market well is really important. Understanding the details of towns like Chelmsford and Andover can make a big difference when negotiating the best price for your home.Feel free to reach out if you have any questions, thoughts, or concerns about real estate, whether it's buying or selling. Contact me at (978) 852-3001 or email me at PBrouillette@LaerRealty.com. You can also visit our website at www.homesareus.com. I’m happy to help!

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As inflation and tariffs push home prices up, knowing how mortgage rates will shift can give you a key advantage when purchasing your next home.

A lot of homebuyers aren’t fully aware of how tariffs, inflation, and mortgage rates can impact the housing market. These factors can affect your purchasing power as they can increase costs, making it harder to find a good deal on your dream home. Today, I’ll explain how these factors impact the market and what you can expect in 2025.Mortgage rates are easing. Mortgage rates peaked at 8% in 2023, but good news is that they’ve dropped to just over 6.5% and are expected to keep falling. Experts predict rates could dip to around 6.3% by the end of this year. That could mean lower monthly payments for homebuyers, making this a great opportunity to enter the market if you’ve been waiting on the sidelines. Lower rates can make homes more affordable, which is always a good thing for potential buyers.Economic activity is a key factor. While mortgage rates are important, economic activity also plays a big role in the housing market. Strong job growth, rising wages, and new industries all drive demand for housing. When people feel financially secure, they’re more likely to buy a home. However, economic slowdowns or recessions often lead to higher interest rates, which can cool off the market and reduce demand. It’s a delicate balance between economic growth and market stability."Rising inflation and tariffs are creating uncertainty in the housing market, making it critical to understand their impact on prices and buying power."The impact of inflation and tariffs. Inflation isn’t just a buzzword—it impacts your purchasing power. As inflation rises, the cost of everything from groceries to home-building materials increases. That means your money may not stretch as far when you’re looking to buy a home. On top of that, tariffs disrupt supply chains, causing prices to rise even further. This double-whammy effect makes things more expensive and creates uncertainty for both businesses and consumers. If you're thinking about buying a home, inflation and tariffs might make it harder to get the deal you want.What does all this mean for you? The housing market in 2025 will depend on how falling mortgage rates, economic activity, and inflation pressures balance out. If rates continue to drop and the economy remains strong, housing activity could pick up. However, if inflation continues to rise and tariffs cause more disruption, the market could stall. It’s a critical time to stay informed and ready to act when the conditions align with your homebuying goals.Understanding tariffs, inflation, and mortgage rates can help you make informed decisions on when to buy your dream home. Being able to identify the opportunities when you can purchase at a lower price will help you save a lot of money. If you’re planning to buy a home soon or have questions about how these factors affect your buying power, you can call or text me at (978) 852-3001 or email me at PBrouillette@LaerRealty.com. I’m here to help you figure out your options and how you can take advantage of the current market conditions.

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Learn three key strategies to buy your next home before selling your current one—without the stress of double mortgages.

In an ideal world, the sale of your old home would line up perfectly with the purchase of your new one. But in reality, real estate transactions don’t always go that smoothly. You might find your dream home before your current one sells—or worse, sell your home and have nowhere to go. So, can you buy a new home before selling your current one? The short answer is yes, but it requires careful planning. Let’s explore your options.

1. Sale contingencies and delayed closings. One option is adding a sale contingency to your contract, meaning your new home purchase depends on selling your current home first. This protects you from being stuck with two mortgages, but in a competitive market, sellers may prefer non-contingent offers. Another approach is negotiating a delayed closing, giving you extra time to sell while still securing your new home. Your agent can help structure this to your advantage.

2. Bridge loans and rent-back agreements. If you need financial flexibility, a bridge loan can cover the gap between buying and selling, allowing you to make a strong, non-contingent offer. Just keep in mind that bridge loans usually come with higher interest rates and shorter terms. Another strategy is a rent-back agreement, where you sell your current home but stay in it temporarily, paying rent to the new owner while you finalize your next move.

"Buying before selling works with planning, smart financing, and the right strategy."

3. Explore alternative solutions. If those options don’t work, there are other creative ways to make the transition smoother. Companies like Flyhomes, Orchard, and Knock offer programs that help you buy before you sell. You could also consider renting out your current home for passive income or selling to an iBuyer for a fast, cash transaction. However, keep in mind that convenience often comes at a lower sale price.

While buying before selling can be convenient, it’s not always the best financial move. Carrying two mortgages at once or relying on a quick home sale can be risky. That’s why working with an experienced real estate agent is crucial—they can help you navigate the market and find the best approach for your situation.

If you're considering buying a new home before selling your current one, let’s talk. I’ll walk you through your options and help you make the best decision based on your unique situation. Schedule a call today, and let’s create a strategy that works for you!

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Learn my best tips for staging while still living in your home, like ‘pre-moving,’ creating a showroom feel, and more.

Selling your home while you’re still living in it might sound tricky, but it’s doable with the right strategy. After all, it pays to do a little work before you list your house–whether you’re still living in it or not. Did you know that staged homes sell 13% faster and can even bring in higher offers? With a few adjustments, you can create a space that feels fresh, inviting, and buyer-friendly while still enjoying your daily routine. As a professional real estate agent, I help homeowners like you sell faster and for top dollar—even while living in the home. Let’s go over some smart, doable steps to stage your home effectively without disrupting your life:

1. Declutter and pack early. Think of it as pre-moving. Pack away seasonal clothes, personal photos, and anything you don’t use daily. This makes your space feel bigger, cleaner, and move-in ready for buyers. Plus, it reduces last-minute stress when it’s time to move. Buyers will also find it easier to envision themselves living in the home.

2. Deep clean and maintain your home. A spotless home makes a huge first impression. After a deep clean, keep things easy with a simple daily routine—wipe counters, put dishes away, and keep floors clear. A little effort each day prevents last-minute stress before a showing.

"By staging smartly while still living in your home, you’ll attract more buyers, sell faster, and maximize your sale price without turning your daily life upside down."

3. Create a showroom feel. Buyers love neutral, airy spaces. Swap out bold bedding or décor for light, inviting colors. Keep furniture arranged to make rooms feel open and welcoming. If you have kids or pets, store away extra toys and supplies to keep things tidy.

4. Make a ‘showing-ready’ checklist. Before leaving for work or errands, do a quick 5-minute sweep: this involves making the beds, wiping the kitchen counters, putting away daily clutter, opening up your blinds for natural light, and setting the thermostat to a comfortable temperature. That way, your home is always ready when a buyer comes by.

5. Plan for showings in advance. It’s best to leave the house during showings so buyers can explore comfortably. Have a go-to plan—maybe a park visit, a coffee shop break, or running errands—so it’s easy to head out whenever needed. Keep a small bag ready with essentials like snacks, chargers, and activities for kids or pets. The more prepared you are, the less stressful last-minute showings will feel.

By staging smartly while still living in your home, you’ll attract more buyers, sell faster, and maximize your sale price without turning your daily life upside down. If you want more tips on preparing your home for a top-dollar sale, let’s chat! Just call or email me with any questions. I look forward to hearing from you!

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Learn how to find out your home’s true value, from simple solutions like online valuations to more involved strategies like comparative market analysis.

Ever wonder how much your home is actually worth? Whether you're thinking about selling, refinancing, or just curious, knowing your home’s true value is essential. But here’s the issue—many homeowners rely on the wrong sources and leave money on the table.

Most people turn to quick online estimates, but those tools can be off by tens of thousands of dollars. If your home is priced too high, buyers may overlook it. Price it too low, and you’re walking away from potential profit. And when refinancing, an inaccurate valuation could mean missing out on thousands in equity. So, how do you ensure you’re working with the right number? Having helped countless homeowners maximize their home’s value, I can tell you this: understanding your home’s worth isn’t just about numbers—it’s about making informed financial decisions. There are three key ways to determine your home’s true value:

1. Comparative market analysis. This is a professional assessment done by a real estate expert—like me! A CMA compares your home to similar recently sold homes in your area, factoring in size, features, location, and market trends. It’s free and far more accurate than online tools.

"Websites like Zillow and Redfin provide quick estimates, but you shouldn’t rely on them alone."

2. Professional appraisal. A licensed appraiser provides an unbiased valuation, often required for refinancing or loans. They assess your home’s condition, upgrades, and market comps. It’s the most precise method but comes at a cost of a few hundred dollars.

3. Online valuation tools and research. Websites like Zillow and Redfin provide quick estimates, but you shouldn’t rely on them alone. Cross-check multiple sources and look at recently sold homes that closely match yours for a more accurate picture.

Which is the best option for you? If you’re selling, a CMA gives you an accurate market value. If you’re refinancing, an appraisal is necessary. And if you’re just curious, online tools can be a starting point—but always verify with expert insight. If you’re thinking of selling or refinancing and want a precise, expert-backed valuation, let’s talk. I offer a free, no-obligation home valuation to help you make the best decision. Just call or email me to get started.

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Going over everything you need to disclose when selling your home, from location-specific information, material defects, and more.

Are you selling your home this year? If so, you’ve probably wondered what exactly you need to disclose to potential buyers. Seller disclosures are more important than ever in 2025, and understanding them is key to avoiding legal headaches and closing deals quickly. Transparency isn’t just a courtesy—it’s a necessity if you want to be legally protected. Here’s a breakdown of what you need to know about seller disclosures to ensure a smooth and successful home sale:

1. Material defects. As a seller, you’re required to disclose any known material defects that could impact your property’s value or safety. This includes issues like foundational cracks, roof leaks, or pest infestations. Even if you’ve repaired these problems, it’s essential to disclose them. Buyers need a full picture of the property’s history so they can make informed decisions. Transparency builds trust with buyers and helps prevent disputes later on. If they discover hidden issues after the sale, it could lead to legal challenges that no one wants.

2. Repairs and property condition. Whether it’s structural problems, plumbing repairs, or past flooding, sellers must document and disclose these issues even if they’ve already been resolved. Buyers have a right to know what they’re walking into. By being upfront about the property’s condition and repair history, you’re not just protecting yourself from future complications; you’re also showing buyers that you’ve taken proper care of the home. Honesty here can go a long way in building trust and confidence.

"Good lighting creates a cozy atmosphere and lets the best features of your house shine."

3. Environmental and neighborhood factors. Disclosures go beyond your home’s four walls. Sellers are also responsible for sharing information about the surrounding environment. This could include things like being in a flood zone, nearby industrial activity, or contaminated soil. It’s also a good idea to let buyers know about neighborhood-specific concerns. Providing this context allows buyers to make an informed decision and shows that you’re committed to transparency, which can set the tone for a positive and cooperative transaction.

The golden rule of seller disclosures is simple: when in doubt, disclose. Failing to do so could result in costly legal issues that are both time-consuming and stressful. If you’re unsure about what needs to be disclosed or have other questions about selling your home, I’m here to help. Feel free to reach out by phone or email to make your selling process smooth and stress-free. Transparency is the foundation of a successful sale, and I’m here to guide you every step of the way.

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Enhance your curb appeal, declutter and depersonalize, and highlight your home’s key features to have a faster and more profitable home sale.

Looking to sell your house soon but don’t know how to get it ready for the market? Selling your home can feel like a big undertaking, but with the right preparation, you can make it stand out and attract the perfect buyer. These three essential tips will help you get your home ready for a successful sale and leave buyers impressed from the moment they arrive:

1. Enhance curb appeal. First impressions matter, and curb appeal is where it all begins. When potential buyers pull up to your home, the exterior sets the tone for their entire visit. Even small details work together to create an inviting first impression. You don’t need to go all out—simple updates can make a big impact. Mow the lawn, plant some vibrant flowers, or touch up peeling paint on the front door. If it’s winter, keep walkways clear and add cozy seasonal touches like a wreath or warm lighting. The goal is to show buyers that your home is well-loved and ready to welcome its next owner.

2. Declutter and depersonalize. Your goal should be to make it as easy as possible for buyers to envision themselves living in your space when they walk inside. but that’s hard to do if rooms feel crowded or overly personal. Start decluttering by removing extra furniture and boxing up items you don’t use often. Less is more when it comes to preparing your home for sale—you want it to feel spacious and inviting, not cramped. Next, depersonalize the space and take down family photos, bold artwork, or unique collections. This doesn’t mean erasing your personality—it’s about creating a blank canvas where buyers can imagine their own lives. Finally, take time for a deep clean. Pay special attention to kitchens and bathrooms, as these high-traffic areas often leave the biggest impression. A spotless home signals that it’s been well-maintained and move-in ready for your buyers.

"Good lighting creates a cozy atmosphere and lets the best features of your house shine."

3. Highlight key features. Think about what makes your property special—whether it’s a spacious kitchen, a cozy living room, or beautiful natural light streaming through large windows. It might be worth it to consider some light staging to get your house in the best shape possible. Rearrange furniture to improve flow and maximize space, even if it’s as simple as moving a couch or removing an extra chair. Lighting is also critical; it creates a cozy atmosphere and lets the best features of your house shine. Even small updates, like fresh neutral paint or modern cabinet handles, can make your home feel updated and move-in ready.

At the end of the day, selling your home doesn’t have to be overwhelming. By enhancing curb appeal, decluttering and depersonalizing, and highlighting your home’s key features, you can create a space that buyers will fall in love with. If you have questions about getting your home ready for the market or anything else, please call or email me. I am always willing to help!

If you have any questions, you can reach me at (978) 852-3001 or PBrouillette@LaerRealty.com. You can also visit our website at www.homesareus.com. I’ll guide you every step of the way right to the closing table.

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Learn how to secure your dream home by keeping your finances intact.

How can you increase your chances of getting your dream home? Buying a house is a big decision, which is why it’s important to be prepared. Today, I’ll share 10 pro tips for a smooth home-buying experience:

This conference is special because Mike Ferry is going to be celebrating 50 years in the residential real estate coaching and training industry. I’ve worked with Mike for the past 30 years and have seen firsthand the value of partnering with a Mike Ferry-trained agent. Here are 10 reasons why you should consider working with one:

1. Get pre-approved. Before you start shopping for homes, get pre-approved by a reputable lender. This step will help you determine your budget by identifying your maximum and minimum price range based on your income and expenses.

2. Work with a buyer’s agent. Work with a buyer's agent like myself. An experienced agent will protect your interests and help you avoid buying a home in the wrong neighborhood.

3. Save for closing costs. Set aside funds for closing costs because these expenses can add up quickly. Including this in your budget will ease your mind.

4. Keep your job. Try to keep your job and avoid switching to self-employment during this time. Changing your job can affect your pre-approval for a mortgage and make it harder to secure financing.

5. Avoid big purchases. Hold off on large purchases, like a new car, until after you’ve settled into your new home.

"Every dollar counts as you prepare to purchase a home."6. Don’t dip into savings. Avoid using savings or credit cards for non-essential purchases. It's important to keep your finances in check during this period.

7. Resist impulsive buys. Stay strong against impulse buys. Every dollar counts as you prepare to purchase a home.

8. Consult with your lender. To maintain a stable financial profile, always check with your lender before making any large withdrawals from your accounts.

9. Stick with your bank. Don’t change your bank accounts while buying a home. Lenders like consistency, so keep what you have.

10. Avoid co-signing loans. Don’t co-sign loans for anyone, no matter the reason. It can affect your financial stability and jeopardize your ability to secure a mortgage.

Maintaining consistency is important to successfully get your dream home. If you're ready to make one of the biggest decisions of your life, let's connect. Reach me at (978) 852-3001 or PBrouillette@LaerRealty.com. You can also visit our website at www.homesareus.com. I can help guide you every step of the way right to the closing table.

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Learn the top reasons to work with a seasoned real estate agent.

Are you looking for an agent who is honest, competent & professional when it comes to handling real estate deals? This week, I’m excited to attend a real estate conference in Palm Desert, California, with my son Liam and 3,000 of the top real estate professionals from around the world.

This conference is special because Mike Ferry is going to be celebrating 50 years in the residential real estate coaching and training industry. I’ve worked with Mike for the past 30 years and have seen firsthand the value of partnering with a Mike Ferry-trained agent. Here are 10 reasons why you should consider working with one:

1. Honesty in all transactions. I’ll always give you an honest assessment of your home’s value based on the current market and comparable sales.

2. Market expertise. I’m a market expert, studying the market statistics daily to stay informed.

3. Active buyer and seller engagement. I aggressively search for buyers and sellers for my listings, dedicating two to three hours each day to this effort.

4. Strong communication. I keep you updated with feedback from buyers and their agents about your property.

"I invest in my training to provide you with the best results possible."

5. Defined action plan. I have a clear plan to sell your home, maintaining a rigorous schedule and tracking my progress every day.

6. Negotiation skills. I use my negotiation skills to get you the best possible price for your home, ensuring you get the value you deserve.

7. Great network. I’m connected to a network of top, highly trained real estate professionals in North America, which helps generate leads for your property. This network of agents can refer their buyer clients to our neighborhood in Massachusetts.

8. Weekly coaching and strategic planning. I work with my coach weekly to develop strategies that can help you achieve the highest sale price for your property in the shortest time.

9. Continuous improvement. I’m always improving my skills, attending at least four training and coaching events each year from my field's best real estate coaching and training organization.

10. Committed to being an excellent agent. I am committed to becoming a great salesperson. I invest $12,000 yearly in my coaching and training to ensure I can provide the best possible service.

Do you have any questions about real estate sales or purchases or the market? Feel free to reach out to me at (978) 852-3001 or PBrouillette@LaerRealty.com. You can also visit our website at www.homesareus.com. I'll be more than happy to help you out.

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How you can prepare for the spring market by planning ahead, budgeting your time, and getting in early.As a real estate agent, one of the most common questions I get from potential home sellers is, “When is the best time of year to sell my home?” The truth is that the best time to sell is when you need to move; however, if you’re determined to try and time the market, the best time to sell is when you have the least amount of competition. In most markets, that means selling in late winter or early spring. Once spring hits, inventory increases rapidly, and you’ll have to compete with tons of other homeowners. If you truly want to hit the optimal selling window in late winter or early spring, here are three key things you need to consider:

1. Plan early. The more time you give yourself to plan out your home sale, the better. Getting your home ready for the market might involve a lot more work than you thought of beforehand, so don’t procrastinate. I recommend giving yourself a three to four months headstart before you list for things like pre-listing consultations, staging, repairs, and more. If you want to sell at the optimal time in late winter or early spring, that means you need to start these things as soon as possible.

"Get ahead of things by listing as early as you reasonably can."**

2. Budget your time. It can take 60 to 120 days to sell your home once you list it, but many homeowners still have a mentality leftover from the pandemic market, when homes would sell in as little as a week. That’s why I recommend working with your agent to plan out what you need to do to hit the optimal selling window. Once you have a schedule, it will be easier to budget your time and sell at the perfect moment. 3. Beat your competition to the market. If you have a choice between listing earlier or later, list earlier. Once the spring frenzy hits, supply increases exponentially each month. All those sellers are competition that will make it harder for you to get the best deal possible, so try your best to beat them to the market. It’s tempting to wait for prices to increase as demand picks up, but this isn’t a good strategy. By the time you enter the market, you’ll be chasing a wave of demand that has already passed. Instead, get ahead of things by listing as early as you reasonably can. If you want to sell this spring and get the best deal possible, your first step should be to have a pre-listing meeting. Just call or email me, and we’ll go over your situation, your goals, the market, and more. It’s 100% free and no obligation. I look forward to hearing from you

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From our team to your family, we want to wish you a happy holiday season.

Happy holidays to you!

The holiday season has officially arrived. We hope you enjoy this wonderful time of year and make some fantastic memories.

We wanted to take a moment to thank you for your continued support. We love helping people make their real estate dreams come true, so thank you for working with us and supporting our business.

This may be a busy time of year, but we are always here to help you and answer any questions you may have. Give us a call or email, we’d love to help you.

In case we don’t hear from you until 2025, have a happy New Year!

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I explain why it still makes sense to sell your home during the holidays, from motivated buyers to lower housing inventory.
Do you need to sell your home soon but are afraid no one will want to buy during the holidays? Conventional real estate wisdom says that no one is looking to purchase a house this time of year. After all, everyone’s kids are home from school, and they must be incredibly busy from the holidays, right?

The truth is that most people move when they need to, not when they want to. You can still get a great deal during the holiday season for your home sale; in fact, there are even a few key advantages. Here are three reasons why you should consider selling your home during the holidays:

1. People have more time off during the holidays. It’s true that people are busy on Thanksgiving, Christmas, and New Year’s, but you have to remember that those are only three days out of the year. For the rest of the holiday season, most people have extra time off to look at homes and plan out a move. A three-day weekend or extended break is just the excuse some buyers need to get out and look at your home.

"Lower inventory means less competition for home sellers."

2. Inventory is low. When you list your home, you want there to be the least amount of competition possible so that you’re in a stronger negotiating position with buyers. Fortunately, December and January are when homes for sale hit a year-long low. This means buyers don’t have as many choices, and you might be able to ask for more concessions during negotiations.

3. Buyers are highly motivated this time of year. You don’t have to worry about window shoppers this time of year. If a buyer is interested in your home during the holiday season, it probably means they need to move as soon as possible. This could be because they need to get a new job, they need to move soon for tax reasons, or anything else. Whatever their motivation is, you can be sure they’re more likely to be serious about buying your home and following through with the deal.

If you want to sell in Q1 next year, please call or email me for a free pre-listing consultation. It always pays to plan ahead, and I’ll go over everything you need to make sure you get the best deal possible. I look forward to hearing from you!

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This year and every year, we’re thankful for you in our lives.

The 2024 holiday season has officially begun! We hope you are as excited as we are.

We’d like to take a moment to express our gratitude to all of you this Thanksgiving. We have met some truly wonderful people, and we’re proud to have helped so many reach their real estate goals over the years. We wouldn’t be where we are today without all of your support.

Enjoy your Thanksgiving dinner—that’s what we plan to do!

In the meantime, please don’t hesitate to reach out to us if you have any real estate questions. We would be happy to help you.

Happy Thanksgiving!

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Here’s why so many buyers are backing out of deals and how you can use things like a pre-listing inspection to protect your sale. It’s official: Cancelation rates are on the rise. In a lot of markets, around 30% of real estate transactions that go to escrow end up canceling. Since listings with canceled deals often end up selling for less money, what can you do to minimize the chances of your buyer flaking out? As an experienced expert, I’ve dealt with uncertain buyers before. That’s why today, I’m sharing why buyers are leaving deals in this market and explaining what you can do to stop a cancellation before it happens.

1. Buyer's remorse. The market is definitely slower than it used to be, but that doesn’t mean buyers aren’t feeling pressure to make decisions quickly. Due to market competition, economic news, the election, and a ton of other issues, a lot of buyers want to finalize a deal ASAP. As a result, many of them jump into deals before they’re ready. To prevent this, get your agent to vet potential buyers as well as their agents. If they’re pre-approved and have a strong motivation for moving, they’ll be much more likely to follow through on your home.

“Pre-listing inspections let you take care of potential problems upfront.”

2. Inspection issues. The No. 1 reason why housing transactions fall apart is inspection issues. A buyer might absolutely fall in love with your home and have full intentions of following through, only to have problems come up in the inspection that give them cold feet. This is especially an issue in our current market since buyers don’t have a ton of free cash for repairs due to higher interest rates and prices. To prevent inspection problems from ruining the perfect deal, I highly recommend a pre-listing inspection. This way, you can take care of potential problems upfront and even go into negotiations with more leverage.

3. Drawn-out negotiations. The longer you spend negotiating, the more chances you give your buyer to walk. In my experience, most drawn-out negotiations are the result of appraisals coming in lower than expected, which can change your buyer's financial situation with their bank. To prevent these problems, work with your agent before you list to find the perfect price that will net you the most money without causing appraisal issues. Plus, your agent should be able to argue for your price to the appraiser using the research they did to find your home’s value.

If you’re thinking of selling in the near future, you can still get a good deal; you just need to work with an expert. Call or email me today to find your price, whether you want to head to the open market or receive an instant cash offer. I look forward to hearing from you!

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Going over three key reasons why staging is worth the money and effort, from giving you leverage at negotiations to depersonalizing your home.
If you’re considering selling your home in the near future, how seriously are you thinking about staging? In the real estate industry, it’s widely accepted by experts across different fields that staging nets you more money for your sale, but I’ve spoken to a lot of homeowners who see it as a waste of time and money. If you’re on the fence about staging, here’s the truth: A few thousand dollars upfront can get you a two-to-one return on your investment and save you tons of time in the long run, which is why I always recommend sellers stage their properties. Here are the three most important benefits of staging you don’t want to throw away:

1. Staging minimizes issues and highlights features. No home is 100% perfect, but staging allows you to move the focus away from your flaws and toward your strengths. Small rooms, dated appliances, and old fixtures can all be mitigated by proper staging. Items that would normally be sticking points at negotiations might be looked over by buyers who are attracted to your property’s highlighted features, so if you want a smooth home sale, I highly recommend staging.

2. Staging turns your home into a shopping experience. Have you ever visited a model home? If you have, you know they have a clean, neutral feel that encourages you to look at the property as a product instead of as a messy place where life happens. Your home probably has some unique personality traits that could be a turn-off for certain buyers. By depersonalizing your home with staging, you can avoid these issues and present your home as a blank slate buyers can project their desires on to.

No home is 100% perfect, but staging allows you to move the focus away from your flaws and towards your strengths.

3. The data proves staging nets you a great return on investment. There’s a reason why all home experts recommend staging; according to one estimate, putting 1.3% of your sale price into staging can net you an extra 7.1% on your final offer. I know it’s tough to have extra cash lying around when you’re planning a move, but I highly recommend accounting a few extra thousand dollars for staging costs when you prepare to sell your house. Not only will you see a great return, but your home will sell faster and attract more buyers.

Whether you’re planning on selling soon or years down the road, it pays to plan ahead. Call or email me for a free, no-obligation pre-sale consultation. I’ll go over your neighborhood, the market, staging, and more. I look forward to hearing from you!

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Even though our market is slowing down, I’m explaining why we probably aren’t heading for a true buyers market.
Have you noticed a shift in our housing market lately? Homes are taking longer to sell, and prices are volatile nationwide. Depending on where you are, prices could start coming down for the first time in years. This has made many wonder, “Are we finally heading towards a buyer’s market?” My best answer is no; at least, not exactly. Instead, I’d say we’re more likely to head to a balanced market where both sellers and buyers have opportunities if they know what to look for. Here are three things you need to know about our market right now to make sure you get the best deal possible, whether you’re buying or selling:

1. Why is our market balancing out? Despite record-high home prices and shrinking demand, prices aren’t falling in most areas of the country. While these conditions might make it seem like we’re heading for a buyer’s market, the truth is that prices are being kept in check due to low supply. Inventory has increased nationwide, but this hasn’t been enough to offset the persistent lack of supply in most markets. If inventory continues to rise, the market could eventually favor buyers; however, low supply and low demand are offsetting each other.

“We have good reason to believe the market will shift soon.”

2. Condition matters. In the current market, there is a huge gap between homes in good condition and those that need work. Due to affordability issues, buyers don’t have extra cash to make repairs after closing. If you don’t make the proper repairs before listing, you could suffer from a lack of demand that makes it feel like you’re in a buyer’s market. On the other hand, if you work with your agent to get your house ready for the market, multiple offers could come in quickly. You might even create a bidding war! Work with your agent and consider a pre-listing inspection, and you can still get an amazing deal on your house.

3. The market may speed up again soon. While lower activity might make you think we’re heading for a buyers market, we have good reason to believe a shift is right around the corner. Due to worse job reports than expected, most experts believe the Federal Reserve will lower interest rates soon. This will make buying a home more affordable and spur new buyer demand. Tons of would-be buyers have been sitting out of the market waiting for rates to drop, so as soon as the news hits, we could see a fresh wave of demand.

There will be tons of competition when the Fed finally drops rates. If you want to avoid potential rate drops or are interested in a free pre-listing consultation, please call or email me. I am always willing to help!

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The three main types of costs home sellers need to know about.
Are you planning on selling your home in the near future? Now is a great time to sell; many homeowners have a ton of equity in their properties. However, you should know that selling your home isn’t all profit. There are costs you need to pay that you don’t want to be caught off guard by. That’s why today, I’m sharing a few of the most common costs associated with selling your home and a few things you can do to prepare for them.

1. Costs before the sale. These are all the things you should do before listing your home on the MLS including items like inspections, repairs, renovations, and cleaning. While most of these things aren’t 100% necessary, every agent will recommend you do them if you want to get the most money possible for your home. For example, a clean home with a few simple repairs and cosmetic upgrades will get way more attention from buyers than a home that’s listed as is. That’s why I always recommend having a pre-listing meeting with your agent to go over which pre-listing costs will improve your sale and fit your budget.

“Work with your agent to find out which pre-listing items are worth it for you.”

2. Costs of selling. These are the costs that come with a real estate transaction and include things like listing agent commission, buyer’s agent commission, marketing costs, and more. Depending on who your agent is and what they offer, the cost of their commission could range from 3% to 6%. Plus, many agents also offer different commission packages, so you can customize what type of service you get based on your budget.

3. Closing costs. These costs go towards transferring the ownership of a property from one person to another and include things like title fees, escrow fees, mortgage insurance, seller concessions, notary fees, and more. While seller concessions can be negotiated, and closing costs can vary based on the value of your property, you can generally expect to pay between 0.5% and 1% of the total sales price at closing.

Planning for a home sale is a lot of work, but we can help. Just call or email us today, and we’ll help you analyze and break down how much cash you need to sell your home. We look forward to hearing from you!

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Are you looking to sell your home this summer? While we’re still in a strong seller’s market, there is a widening gap between homes that are ready for the market and those that aren’t. If you want your home to be a winner on the open market, you probably need to make your home as ready and attractive to buyers as possible. It’s proven that the more showings you have, the more likely you are to have a faster sale and net a higher price. That’s why today, I’m sharing three ways you can get your house ready for showings this summer:

1. Take care of minor repairs upfront. Right now, buyers’ number one concern is higher interest rates and affordability. As a result, they want to put as much money down as they can to lower their monthly payments. This means that if you take care of repairs upfront, buyers will be more interested in your house and might even be willing to pay a premium. Taking care of cosmetic repairs upfront is a good idea even in a normal market, but higher interest rates mean this step is more important than ever.

2. Do some staging. Think about a model home: It’s clean, standardized, and impersonal. Your goal should be to get as close to that image as possible. Your home likely has a lot of personalized touches, like odd furniture, family photos, or maybe even an off-colored wall. I recommend trying to depersonalize your home as much as possible so prospective buyers can picture themselves living in your property. Plus, by packing everything away, you’ll make moving easier once you sell your house.

3. Have a plan for children and pets. Your showings probably won’t go smoothly if your dog or young children are running around. Instead, work with your agent to create a showing schedule with blocks of time when your home is ready for buyers. This way, you and your buyers won’t be disrupted. I recommend putting dogs in kennels just for the short time when you’ll be having showings. While moving your pets around might be a little work, it’s worth it to keep your house in pristine condition when buyers are viewing it.

If you want a detailed showing plan or list of repairs to make before you list your home, please call or email me. I’d love to help you navigate this housing market!

Paul Brouillette | LAER Realty

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As we head further into the summer real estate market, tons of people have been asking me, “What’s going on in the market right now?” I get it; if you’re looking to move in the near future, you want to be informed about what’s happening with real estate. The truth is that home prices are still high in most areas; however, they’re starting to come down in a few places that were most affected by the pandemic boom market. While we don’t know for sure what this means for the country at large, it might be safer to make a move sooner rather than later. With that in mind, I’m sharing three key points about our housing market you need to know if you’re planning on making a move this summer:

1. There is a severe lack of inventory. Right now, a lot of people who would otherwise sell their homes are staying put because they have a low interest rate locked in with their current mortgage. As a result, inventory is incredibly low, and you’ll have way less competition than normal. Because of this, you can still sell quickly and at a good price as long as you work with your agent to build a strong marketing strategy.

2. Buyers are very motivated. Right now, buyers across the country are as serious about purchasing your home as any I’ve ever seen. Think about it: Interest rates are still high, and home prices haven’t come down to compensate. If someone is looking at purchasing a home right now, it’s because they really need to move. This means you won’t have to deal with window shoppers, and you won’t have to have as many showings before you find someone willing to offer you a great deal.

3. Pricing and condition are critical. Buyers are motivated right now, but that means they won’t put up with overpriced or poor-quality homes. On the other hand, they will be willing to pay a premium if your home is in good condition. Take the time to work with your agent and fix minor repairs before you put your home on the open market. Also, work together to find a price that fits your local market—one that isn’t too high or too low.

You can still get a good deal this summer, but the future of our market is uncertain. If you have questions about where things might be heading or are interested in selling your home, call or email me. I’d love to hear from you!

Paul Brouillette | LAER Realty

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- Expertise in the Local Market: Real estate agents have up-to-date knowledge of the local market dynamics, including inventory levels and buyer demand.

- Personalized Evaluation: They can assess your home's unique features and condition, providing a tailored valuation.

- Market Shift Insights: Agents are equipped to understand and interpret market shifts, ensuring your home's value reflects the current market conditions.

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How rising home prices and mortgage rates are impacting affordability.

Selling your Massachusetts home? Get a home value report

Buying a Massachusetts home? Click here for full MLS access

This year, the real estate market has experienced significant changes that have impacted both home prices and mortgage rates across the country. As spring and summer arrived, homebuyers faced difficulties in qualifying for favorable rates due to rising housing costs. Today, I’m diving into the data and trends that shed light on the state of housing affordability in 2023. I’ll be focusing on the Northeast region, which has shown some promising signs amidst the challenging landscape.

Over the spring and summer of this year, national housing affordability declined, making it harder for potential homebuyers to enter the market. The housing affordability index revealed that monthly mortgage payments increased by 3.7%. Simultaneously, the median price of single-family homes rose by 2.8%, further exacerbating the affordability issue. As a result, many aspiring homeowners found themselves struggling to meet the financial requirements to purchase their dream homes.

"The Northeast region has shown promise with affordability."Amidst the nationwide affordability concerns, the Northeast region stood out as a relatively resilient market. This region experienced a remarkable 95% index for mortgage affordability, which means that 95% of qualified applicants in the Northeast were able to purchase a home with only 20% down while putting less than 25% of their monthly income allocated toward housing costs. This is a positive sign and creates an opportunity for more buyers to enter the market and find homes that match their price range.

If you have any questions about buying a home or real estate in general, feel free to reach out to me at (978) 256-3306 or by visiting my website. I’m here to provide guidance and support throughout the buying process.

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Discover how we are achieving outstanding results.

Selling your Massachusetts home? Get a home value report

Buying a Massachusetts home? Click here for full MLS access

II would like to share with you that during this time of year, in July, I usually travel to Las Vegas, Nevada. I am excited to attend a superstar sales retreat with Mike Ferry, a renowned real estate trainer. This will be my 30th year attending the event, and I will be accompanied by my son, Liam, who has joined me for the past five years.

The retreat will gather around 3,500 top residential real estate agents and specialists from the United States and around the world. Our purpose in attending this event is to stay up-to-date with the latest techniques and activities happening in the residential real estate sales industry. By learning about these trends, we can better assist our clients in Massachusetts and New Hampshire to achieve exceptional results in their sales.

"This will be my 30th year attending the event."Our goal is to provide you with the most current techniques and insights that will maximize your sales outcomes and guide you through the challenges of selling your home. While I am away, my dedicated team of five professionals will be available to assist you with any questions or concerns you may have. It is always our pleasure to help you with your real estate needs and provide the answers you seek.

Please don't hesitate to reach out to my staff at (978) 256-3306. We are here to serve your real estate needs in the greater Merrimack Valley area.

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Tips to help you buy your dream home contingent on selling your old house.

Selling your Massachusetts home? Get a home value report

Buying a Massachusetts home? Click here for full MLS access

Do you already own a home but want to buy a new one? Unfortunately, not everyone has the money to keep two homes and pay both mortgages. Most people will have to sell their current property to have the funds to pay for the new house. However, two transactions can sometimes mean double the headache. If you're in this position, what can you do to ensure a successful home purchase?

One option that you have is to include a home-sale contingency clause in your offer. This means you will only buy the new home if your current one sells. If it doesn’t, you are free to walk out of the purchase agreement. However, home-sale contingencies can make your offer less attractive to sellers because it introduces uncertainty, may cause delays, and has the potential to make the deal fall through.

"Working with an experienced agent can instill confidence in the seller that your home will sell on the market."To make your offer more appealing, consider presenting a competitive purchase price or better terms. You need to work to make your offer worth their while. You could cover some of the seller's closing costs, or provide a larger earnest money deposit. By demonstrating your commitment to the transaction, you can help the seller feel more comfortable waiting for your home to sell.

If you're feeling uncertain about how to navigate the process, work with a real estate professional who has a proven track record of quickly selling homes. They can guide you through the complexities of a home-sale contingency and offer valuable advice on how to make a competitive offer. In addition, working with an experienced agent can help instill confidence in the seller that your home will sell on the market.

Buying a house contingent on selling yours can be a challenging experience, but with the right strategy and support, it can also be successful. For more tips on how you can confidently navigate this real estate move, call or email me. I’d love to connect with you.

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Three avenues you can take to make money with real estate investing.

Selling your Massachusetts home? Get a home value report

Buying a Massachusetts home? Click here for full MLS access

How much do you know about the power of investing in real estate? The truth is that this avenue can be very lucrative and help you build long-term wealth. However, know upfront that this type of investing is much more about the long game, and you’ll need to be patient. The sooner you start, the more you can earn.

Over the years, people have gotten their start in real estate investing in various ways. Some people have rented out part of their homes, lived with their families a little longer, and worked extra hours to save up enough to start investing. However you make it work, know that the initial work is worth it.

There are a thousand different ways you can save money; you just need to get your start. Be educated on the industry, then begin because, as I said, the sooner you start, the better. Once you decide to invest, there are three main ways you can take your investment:

1. Buy and hold. This is the most traditional method. Over time, appreciation will mean that your property goes up in value. You can save up this equity; all you have to do is wait for it to grow.

"Investing in real estate can be very lucrative; you just need to be patient."2. Flipping. This method requires more work, but you can buy a fixer-upper property that has high-return potential, then take the time to fix it up. Once it's in better condition, you can sell it for much more than what you bought it for. You just have to know how to get the renovations done and ensure profit.

3. Short- or long-term rentals. You can buy a property and have a tenant in it for a year or more or focus on short-term rentals on sites like Airbnb or Vrbo. These are mainly for vacation rentals and are best in tourist destinations. You’ll just need to know the laws of the area and put in the work to be the landlord.

Whatever you decide to do, just make sure to be educated and not do it alone. This was just a short crash course, but I would be happy to share my knowledge and help you through the process of building wealth through investing in real estate. Call or email me anytime if you want my help or have any questions. I hope to hear from you soon!

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These tips will help you choose the right agent for your real estate needs.

Selling your Massachusetts home? Get a home value report

Buying a Massachusetts home? Click here for full MLS access

How do you select your real estate agent? You have so many options, but you need to be smart when it comes to choosing which Realtor to work with. To help you make the right choice, here’s what you need to do:

1. Use word of mouth. Talk to people you know and find out if your family or friends have worked with real estate professionals. Determine what kind of experience they had.

2. Ask around town. Good Realtors are typically involved in their community and social activities, so talk to people in your town and see if they know one.

3. Use the internet. The internet provides access to a wealth of information about what real estate agents are doing. You can find out how many properties are being sold by an agent and what types of exposure your agent might have on the Internet.

"Ask about the marketing plan the agent is offering." 4. Use the Multiple Listing Service (MLS). Virtually every Realtor website enables you to access the MLS. By using this tool, you can judge whether the agents you find online have the expertise you're looking for.

5. Check license designations. Do this by visiting the Massachusetts Association of Realtors under the Realtors Board of Registration.

6. Conduct interviews. Find out if your agent is a full-time broker, how many years of experience they have, how many homes the agent has listed in the last two years, and how many of those were expired listings. Also, inquire about the marketing plan the agent offers to expose your property locally, regionally, nationally, or internationally.

7. Check if they’re prepared. During the meeting with an agent, see if they come prepared with documentation or information on recent price listings that are similar to your property. Also, you need to learn about the type of agency the agent is offering. Some specialize with buyers, some with sellers, and many represent both. Ensure that they clearly communicate and abide by the legal requirements of representation.

If you have any thoughts, questions, or concerns, feel free to reach out. Call or email me anytime. I look forward to hearing from you!

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Here’s what buyers and sellers should know about our housing market.Selling your Massachusetts home? Get a home value reportBuying a Massachusetts home? Click here for full MLS access
“What’s happening in our housing market?” People ask me this all the time.

To make things easy for you, I’ve broken down our market into five key points:

1. The market is shifting. We’re moving from a crazy seller’s market to a

more balanced market.

1. Interest rates are up. Money is a bit more expensive for buyers than
   it used to be. This is the main reason our market is shifting.

2. Our market is better for buyers. There are fewer bidding wars and
   less competition.

3. There are more opportunities. More homes are coming onto the market,so people looking to move will have more choices.

4. Your situation is key. No matter what is happening in our market at anygiven moment, your personal situation is the most important factor whendetermining whether or not to buy or sell.

If you have questions about your situation or anything else, please

call or email me. I look forward to hearing from you.

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The NAR’s brochure outlines several strategies for buyers and sellers.Selling your Massachusetts home? Get a home value reportBuying a Massachusetts home? Click here for full MLS access
In our current market, inventory is tight and interest rates are high. It's not

unusual for a seller to get up to a dozen offers on their property. Today we’ll

discuss the brochure that the National Association of Realtors published

outlining how to successfully navigate a multiple-offer situation.

The brochure has several strategies to help sellers decide which offer to accept. It also explains multiple strategies to help buyers who also need to be clever and competitive if they want to win. If you'd like a copy of this brochure, reach out to us. Additionally, don’t hesitate to call or email us if you have any other questions. We look forward to talking with you and helping you to make a fantastic real estate decision.

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Stay up to date with the latest real estate market information.Selling your Massachusetts home? Get a home value reportBuying a Massachusetts home? Click here for full MLS access
To keep you update to date on happening right now in the Massachusetts real

estate market, here are the latest statistics:

The median price for a single-family home is $560,000, which is an all-time

high. Inventory is still limited. There are 3,862 single-family homes available

on the market, which is 14.8% fewer than there were at this time last year.

That means that the single-family market is still very competitive among

buyers. It’s a similar case in the condominium market. The median price for

condos has increased by 9.8%, and there's been a 15.2% drop in inventory.

Interest rates are still rising, so it's even more stressful for buyers to try and get into the market. If you have any questions about selling or buying a property in this market, please reach out to us at (978) 256-3306 or visit www.homesrus.com. We look forward to hearing from you.

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Many are concerned about a market crash. Are those fears grounded?Selling your Massachusetts home? Get a home value reportBuying a Massachusetts home? Click here for full MLS access

There are economic concerns surrounding things like the ongoing supply chain

issues, which is bumping up construction timelines, as well as the Russian

invasion of Ukraine, which can drive up energy prices and theoretically elevate

construction prices in the process.

“Limited supply is the main culprit of Greater Boston’s slowdown in home sales,

but economic and geographic tensions abroad are still areas of concern,” real

estate and economic experts told Boston.com this week. However, the slow-

down in sales doesn’t really have local economists fearful of the market

crash reminiscent of the Great Recession, especially as many regulations

enacted since then prevent the kind of loose credit that really caused the crash

of 2008.

It remains to be seen how long buyers can weather this storm.Rising interest rates are also combating inflation, which can dampen the homebuyers' interest as mortgage rates jump. It remains to be seen how long buyers can weather this storm and how long homeowners will watch their values rise before deciding to list. Neither has blinked yet, but something has to give eventually.

However, that won’t necessarily translate into a bust in the Northeastern Massachusetts area. Economists generally see the region’s economy as backed by higher education, healthcare, and life sciences industries that rely on in-person work as a safety net against a boom-or-bust scenario.

If you have any questions about local, regional, or national real estate, or if you’re planning to move and would like a complimentary consultation, feel free to give us a call or send us an email. We’d love to hear from you.

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Five emerging trends we’re tracking in the Greater Boston Area marketplace.

Selling your Massachusetts home? Get a home value reportBuying a Massachusetts home? Click here for full MLS access
Today I want to tell you about what's happening in the Greater Boston Area real estate market. Here are the five key trends that we’re starting to see: 1. Mortgage rates are expected to climb. Low mortgage rates have contributed to the recent competitive market and the lowered cost of borrowing. 2. Sale price growth is expected to slow. Rising interest rates mean higher monthly mortgage payments, but they’ll also usher in a return to a more balanced supply-and-demand dynamic. 3. Buyer rebates are becoming more important. Buyer’s agents are working hard to get buyers rebates for their closing costs to help them compensate for the high prices in today's market. 4. Normal seasonal buying patterns are likely to return. Over the past few years, homebuyers' journeys have felt more like a marathon of bidding wars than a pattern of seasonal sprints. However, experts believe that seasonality will return this year. 5. A desire for shorter commutes. As people return to the office, they are trying to live closer to their places of work. If you have any questions, reach out to me by phone or email. I look forward to hearing from you.

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What are you paying for when you pay a commission fee in a transaction?

Selling your Massachusetts home? Get a home value reportBuying a Massachusetts home? Click here for full MLS access
Where do your commission dollars go when you hire a real estate professional to represent you as a seller? Since commission can be handled independently by agents or teams, what you pay varies. You can always ask your agent what your commission fee goes toward and how the price you pay benefits you. In our network, we usually allocate about 17% of your commission payment toward our membership fees to the Northeast Association of Realtors and the Massachusetts Association of Realtors, office fees, staff salaries, transaction coordination, and contract management. Another 17% is invested in internet exposure for our listings on the MLS, Realtor.com, Trulia, Zillow, and approximately two dozen other websites. Roughly 13% is put toward video tours, priority features, video broadcasting, TV/internet/radio ads, social media, and referral sources. 42% of your commission is allocated to go directly to the buyer agent’s company so that they get paid for their work as well. Finally, the agent you’re working with earns the last 13% of your commission. If you have further questions regarding commissions or anything else about the financial aspects of a transaction, feel free to reach out via phone or on our website. We would love to help you.

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Here’s what you can expect from the real estate market in 2022.Selling your Massachusetts home? Get a home value reportBuying a Massachusetts home? Click here for full MLS access
Today I have a brief real estate market forecast to share with you for this year. I recently spent some time in Vegas with Mike Ferry, the leading real estate trainer in North America, and 1,600 of the top agents in the world.

One prediction Mike has made for 2022 is a strong, robust real estate market. In addition, the National Association of Realtors is projecting between 5.5 and 6.5 million sales in the coming year in the U.S. Another thing to be aware of is that there is an influx of new licensees flooding the market. This typically happens when there’s an upcycle in the market like we're experiencing now.

When you’re getting ready to jump into the market, there are five steps you’ll need to take:

1. Plan your move

2. Prepare your financing

3. Hire an experienced Realtor

4. Make sure you’re prepared to enter the market

5. Assemble a professional team of an agent, attorney, and lender

Remember, there's no place like home. If you have any questions about the 2022 market, buying a home, or real estate in general, don't hesitate to reach out via phone or email. I look forward to hearing from you soon.

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Selling your Massachusetts home? Get a home value reportBuying a Massachusetts home? Click here for full MLS access

Happy holidays to you! The holiday season has officially arrived. We hope you enjoy this wonderful time of year and make some fantastic memories. We wanted to take a moment to thank you for your continued support. We love helping people make their real estate dreams come true, so thank you for working with us and supporting our business. This may be a busy time of year, but we are always here to help you and answer any questions you may have. Give us a call or reply to this email; we’d love to help you. In case we don’t hear from you until 2022, have a happy New Year!

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Selling your Massachusetts home? Get a home value reportBuying a Massachusetts home? Click here for full MLS access

Friends,

The 2021 holiday season has officially begun! We hope you are as excited as we are.

We’d like to take a moment to express our gratitude to all of you this Thanksgiving. We have met some truly wonderful people, and we’re proud to have helped so many reach their real estate goals over the years.

We wouldn’t be where we are today without all of your support.

Enjoy your Thanksgiving dinner—that’s what we plan to do!

In the meantime, please don’t hesitate to reach out to us if you have any real estate questions. We would be happy to help you.

Happy Thanksgiving!

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Here are the ways that COVID has affected our real estate market. Selling your Massachusetts home? Get a home value reportBuying a Massachusetts home? Click here for full MLS access

Today, I’ll go over the effects of COVID on our real estate market. We serve the Merrimack Valley area in Massachusetts, and we’ve recently seen a lot of our listings receive multiple overbids. In one case, we had 40 offers, and the home sold for $125,000 over asking. That has made a lot of people think their home is worth more than what it is. It’s still a seller's market, but the strategy to net more money from your sale starts at the beginning. You need to price appropriately to incite multiple offers because the market has slowed down. The average days on market used to be two or three days, and now we’re seeing houses stay on the market for a week or two. We are also finally seeing more inventory. With all these market changes, the optimal strategy is to price your home correctly to sell quickly. If you have any questions, please feel free to call us at 978-256-3306 or go to homesareus.com. We look forward to hearing from you and helping in any way we can.

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Here are the top five things you want with you when closing on a home.Selling your Massachusetts home? Get a home value reportBuying a Massachusetts home? Click here for full MLS access

Today we want to talk about five things you want to bring with you to the closing table. There’s a lot more involved in the closing process, but these are the things you want with you in the car as you’re on your way to close:

1. Keys. This is especially important if you are a seller. The last thing you want is to close on a sale only to have your buyer locked out of their new home.

2. Identification. We’ve seen a few times where people show up with an expired driver's license. This can clog up the whole process, and gives your buyer or seller more time to get cold feet. If you don’t have a driver’s license, make sure you bring another form of acceptable identification, such as a passport.

3. Certified check. The closing attorney won’t accept your personal check, so make sure you bring a certified check to closing.

The last thing you want to do is hold up the closing.4. Blank personal check. This isn’t absolutely necessary, but it’s nice to have just in case. If you need to pay someone $100 for whatever fee you forgot about, you won’t hold up the closing.5. Utilities. This is especially important for buyers. You don’t want to move into a home and have a great housewarming party only to have the lights turned off. Make sure you call your utility company before you close.
If you have any questions about today’s topic, please don’t hesitate to give us a call at 978-256-3306 or visit our website at www.homesareus.com. We look forward to hearing from you!

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Here are the common traits of some of the industry’s top producers.
Selling your Massachusetts home? Get a home value reportBuying a Massachusetts home? Click here for full MLS access
In the real estate industry, there are seven characteristics that the top producers all share: 1. A great work ethic. A top producer is willing to get up every single day and make things happen for their clients to get the results they want. 2. A trustworthy reputation. How do you know if a top producer has one? All you need to do is look at their testimonials from past clients and colleagues for a litmus test. 3. A successful and productive track record. They should have an impressive resume of homes sold and real estate success. 4. They’re a great manager. A top producer needs to have an efficient and professional team that’s proactive.They should have an impressive resume of homes sold.5. Having a commanding knowledge of the industry. They also know the values, negotiation skills, and people skills needed to have success in this business. **6. Being a good problem solver.

1. Having creative talent.** This enables the top producer to have successful results in solving the inevitable problems that come up during a real estate transaction.

If you have questions about this list or anything else related to real estate, don’t hesitate to reach out via phone or email. I look forward to hearing from you soon.

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Here are our top 11 strategies to help you get your home sold.Selling your Massachusetts home? Get a home value reportBuying a Massachusetts home? Click here for full MLS accessToday I have 11 different tips to help you get your home sold:1. Make sure that you're ready to go.2. Hire a good agent.3. Work through the financials.4. Slow roll your prep work. Some people are finding that they don't have enough time to get it all done.5. Focus on curb appeal. Make sure that the outside of your house looks great.6. Staging. Stage the home to spark the buyer’s imagination.7. Get a pre-listing inspection. You’ll get ahead of repair requests.8. Hire a professional for listing photos.9. Set a well-researched, competitive price.10. Treat your agent as a partner, not as an employee.11. Show your house even if it's not ready.If you have any other questions, thoughts, or concerns, feel free to reach out to us at 978-852-3001. You can reach us online at www.homesrest.com. We look forward to hearing from you. Have a great day.

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Why are some markets slowing down?
Selling your Massachusetts home? Get a home value reportBuying a Massachusetts home? Click here for full MLS access
Some markets and locations are beginning to slow down as home prices surge. Why is that? There are four key reasons: 1. Prices have been accelerating at a rapid pace for the last 12 months. With our low inventory and low rates, many sellers and brokers are forming false expectations about how to price their properties, sometimes causing them to overprice them. That’s causing some homes to sit on the market longer.2. Over 200 million vaccinations have been distributed throughout the country. As a result, more families are becoming comfortable with listing their homes and allowing the general public to flow through their property to see it.More families are becoming comfortable with listing their homes.3. Rental moratoriums are coming to a close. That means many families who haven’t been able to pay rent will soon face eviction, and many who have forestalled foreclosure are now facing foreclosure for the first time in over a year because of the changing political climate.4. Real estate is cyclical. Many markets have already peaked and are now beginning to resume a certain degree of normalcy because of the increasing surge of inventory.

If you’re thinking about selling your home and have any questions about how to get the best price and terms in today’s market, feel free to reach out to me. I’d love to help you.

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Here are three tips to help you negotiate in the high-end market.
Selling your Massachusetts home? Get a home value reportBuying a Massachusetts home? Click here for full MLS access
Today I want to talk about a few points that involve negotiating. I just read the book “Selling Luxury Homes” by Jack Cotton. It's a great text for people who want to work in the high-end market. Many of the themes about negotiating high-end properties are also very relevant to negotiating an everyday home.

The three main points that Jack points out in the chapter on the best negotiating strategies are:

1. Negotiate from a standpoint of preeminence. Preeminence is basically what an agent will develop after decades of being involved with working with high net-income individuals or families who are dealing with an estate. These families often need someone who has expertise that's been developed over time by having negotiated several hundred million dollars worth of transactions. This brings preeminence to the table. This allows the agent to be emotionally uninvolved and unattached to the outcome and to enable the process to unfold in a way that will meet the needs of the client.

Many of the themes about negotiating high-end properties are also very relevant to negotiating an everyday home. 2. Don't assume that you know the needs of the other party in any negotiation. The best way for an agent to dissect what the real needs are for a client is to find out all of the details associated not only with pricing and commission but marketing strategies, timetables, and what the end result is going to be. For example, in an estate, is the way the process pans out going to affect one party, or is it going to affect an entire family? It's important to understand and not assume that every client is going to behave in the same way with regard to pricing, negotiation strategy, and a bottom line. 3. Be completely detached from the outcome. When negotiating for a family, it's critical to understand that the family is going through a crisis. In many cases, this is because the negotiation process is not something that they do all the time. Understand that it's a process that can be grueling. People are oftentimes dealing with a tremendous amount of money and the stress associated with what's going to happen on the other side of the transaction.

If you have any questions, thoughts, or concerns regarding the negotiating process, please feel free to reach out to me via phone or email. Let us know what we can do to make your dream come true. Have a great day, and we will see you next time.

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Here are the latest news and notes from our local real estate market.
Selling your Massachusetts home? Get a home value reportBuying a Massachusetts home? Click here for full MLS access
The real estate market is currently experiencing a boom. Our clients have seen many showings, multiple offers, and increased sale prices—much more than expected. The average sale-to-list-price ratio is about 99% right now. Both inventory levels and days on market are at 20-year lows.

Mortgage rates are at 50-year lows—though they’re slightly increasing, so we’re keeping an eye on them. We currently have a list of buyers who are ready to purchase and just waiting for new homes to hit the market. So if you’re considering selling your house, now is the time. Your property is worth much more than you think it is.If you have any questions or would like a complimentary comparative market analysis, please feel free to reach out to us via phone or email. We would love to be your real estate resource.

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Here’s what you can expect from the rest of our 2021 real estate market.
Selling your Massachusetts home? Get a home value reportBuying a Massachusetts home? Click here for full MLS access
What’s the market forecast for the rest of 2021? It was anticipated that between 5 and 5.25 million units would be sold nationwide throughout the year, which would equate to about 10.5 million transactions among buyers and sellers. Strong sales were also anticipated, and we’re finding that even though interest rates are low, they have a tendency to move upward, which will prompt people to move quicker.

In the summertime, as more people receive their vaccinations and we’re able to further bypass the COVID-19 hurdle, we expect inventory to flow into the marketplace. People who’ve been staying inside for the past 18 months and held off on their home-selling plans due to COVID-19 will most likely finally list their properties. As the moratoriums are lifted for rent evictions and foreclosures, we also expect to see a surge of buyers.

If you’d like to talk more about what the future holds for the rest of the 2021 market or have any questions at all, don’t hesitate to call or email me. I’d love to speak with you.

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Today we’ll discuss the status of the current real estate market.
Selling your Massachusetts home? Get a home value reportBuying a Massachusetts home? Click here for full MLS access
As we move into the spring market, we’re finding that low inventory still prevails. That means there just aren’t enough homes for the number of buyers attempting to become homeowners. Low interest rates are still very attractive, but there’s upward pressure on them, meaning that buyers will want to move quickly if they want to take advantage of them.

Our robust economy notwithstanding, many people have suffered the consequences of the pandemic and many businesses have been adversely affected. Still, well-priced homes are selling at a brisk clip. It’s not unusual for appropriately priced homes in good condition to be generating multiple offers.

Buyers are waiving contingencies to stay competitive. That’s why having a skilled agent by your side is so important—you’ll want professional help to navigate the waters of a multiple-offer situation. That way, if you’re selling a home, you’ll be able to optimize your sales price and terms. In some cases, buyers are waiving inspection, appraisal, and financing contingencies in order to make their offers highly acceptable in an extremely competitive environment.

If you have any questions about the market or real estate in general, please feel free to reach out to us. We’d be more than happy to provide you with answers.

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Here are just a few of the benefits of working with us at LAER Realty.
Selling your Massachusetts home? Get a home value reportBuying a Massachusetts home? Click here for full MLS access
Hello, I’m Pamela Sherpa from LAER Realty Partners, and I’m a closing manager. My job is to make sure your closings are successful. However, the thing that is most crucial to us is ensuring our clients are satisfied with our services. It’s always a great pleasure when past clients want to buy or sell again, or they want to refer us to someone they know.

So today I’m sharing the benefits of working with our team. We are a four-member team: Paul Brouillette, Maureen Kelly, Joanne Meridian, and me. We are all licensed real estate agents and work 160 hours a week prospecting, looking for buyers for our sellers, and searching for home matches for our buyers. When you have an appointment or showing, we’ll work around your schedule. Since there are four of us, someone is always available to assist you.

Paul is also in Business Network International, which means he diligently networks with business professionals every week and has been doing so for over 15 years. This means that whenever our clients need help from a plumber, electrician, painter, handyman, etc., we can call someone in our network, and they’ll be there to assist with whatever you need.

The thing that is most crucial to us is ensuring our clients are satisfied with our services. Additionally, we are part of a community of over 500 agents who share listings before they come onto the market, which is potentially a $1,000 to $10,000 savings for buyers in a seller’s market. In a seller’s market, information is valuable; if you know a house is coming onto the market, you can do a drive-by, and if you’re interested, you can schedule a showing and be ready to submit your offer immediately. On the flip side, we have at least 60 buyer leads coming in each week that we process, and any of them could lead to a showing or be a prospective buyer for our seller clients.

I could keep naming advantages to working with us, but what we truly want is to ensure our clients are happy with our service and attention to detail. We care about our clients, and we hope that comes through in our interactions with you.

If you have any questions about our team or how we can help with your real estate needs, call or email us. We would love to speak with you.

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A closer look at what listing manager Maureen Kelly does for our team.
Selling your Massachusetts home? Get a home value reportBuying a Massachusetts home? Click here for full MLS access
Hello, my name is Maureen Kelly, and today I want to introduce myself and explain what I do at LAER Realty. I’m the listing manager on Paul Brouillette’s team, and it’s my job to work with Paul before a listing is taken all the way until it’s under contract, at which time it’s handed to our transaction coordinator, Pamela, who you can get to know here. Before a listing is taken, I look into the home’s area, history, comps, and more. Paul will compose a comprehensive market analysis, and I’ll help him gather supplemental materials that might be necessary for the house or client.

Before a listing is taken, I look into the home’s area, history, comps, and more. Once we take a listing, I meet or speak with the owners and set up a timetable that’s both comfortable for them and gives us enough time to prepare—this means ordering a sign, having a professional photography session, and having a professional stager assist with arranging the property for sale. The day the listing is launched, we’ll have a full package of marketing materials, photographs, etc., that are shared with the public. Once the listing is up, I’m in touch with the sellers at least once per week (often more), and send them a meticulous report explaining how things have been going, what we can improve upon, and more.
Everyone here works together and helps one another with their duties, so though the above is my main job, it takes a team to sell homes on the professional level we do.

If you have any questions about my role or real estate in general, call or email us. We would love to help you.

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Here’s our short holiday message of thanks and good tidings to all of you.
Selling your Massachusetts home? Get a home value reportBuying a Massachusetts home? Click here for full MLS access
Today we want to say thank you for your support this year as we usher in the holiday season. This has obviously been a strange year with the COVID-19 pandemic and economic downturn, but thankfully, the real estate industry has maintained a steady course. We hope you and your family have a very happy and healthy Christmas, Hanukkah, Kwanzaa, and new year. I’ll leave you with these quotes to help lift your spirits in this season:“Christmas is not a time nor a season but a state of mind. To cherish peace and goodwill, to be plenteous in mercy, is to have the real spirit of Christmas.” - Calvin Coolidge

“One of the most glorious messes in the world is the mess created in the living room on Christmas day. Don’t clean it up too quickly.” - Andy Rooney

If you have any questions for me, don’t hesitate to reach out via phone or email. I look forward to hearing from you soon. Happy holidays!

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Here’s why the holiday season is a fantastic time to sell your home.
Selling your Massachusetts home? Get a home value reportBuying a Massachusetts home? Click here for full MLS access
Here are the top 11 reasons the holiday season is a great time to list your home:

1. People who look for a home during the holidays are more serious buyers.

2. Buyers have fewer houses to choose from, which means less competition for you and (likely) more money in your pocket.

3. The supply of listings will increase dramatically come January, which means if you wait until then to put your home on the market, there will be less demand for it. Less demand means less money for you.

4. Houses show better when they’re decorated for the holidays.

5. Buyers are more emotional during the holidays, so they’re more likely to pay your asking price.

6. Buyers have more time to look for homes than they would during ordinary work weeks.

By selling now, you have the opportunity to be a non-contingent buyer during springtime when many more houses are on the market for less money. 7. Some buyers must buy before the end of the year for tax purposes. 8. January is traditionally the month for employees to begin new jobs. Since transferees can’t wait until spring to buy, you have to be on the market now to capture this demographic. 9. Once your home is listed, you have the option to restrict showings for six or seven days when you don’t want buyers walking through it.
10. You can sell now for more money, and we can mandate a delayed closing or extended occupancy until next year at your convenience.
11. By selling now, you have the opportunity to be a non-contingent buyer during springtime when many more houses are on the market for less money. This will allow you to sell high and buy low.
If you’d like to know more about why you should take advantage of the market now or if you’re ready to start the listing process, don’t hesitate to call or email me today. Feel free to reach out to me as well with any other real estate questions. I’d love to speak with you.

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We’re taking a moment today to express our gratitude for your support.
Selling your Massachusetts home? Get a home value reportBuying a Massachusetts home? Click here for full MLS access
We are approaching Thanksgiving, and I wanted to extend a sincere message of thanks to all of you on behalf of our entire team. Thank you for your friendship, your business, the trust you place in us, your referrals, and all of your support in general. We very much appreciate the opportunity to help you determine where you want to live, how you want to sell your home, and more. We hope that we’ve made a positive difference in your lives like you have in ours, and we look forward to helping you in the future if you need us. To hear our full Thanksgiving message, watch the short video above.

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Here’s what my job as the closing manager at LAER Realty entails.
Selling your Massachusetts home? Get a home value reportBuying a Massachusetts home? Click here for full MLS access
My name is Pemala Sherpa, and I’m the closing manager at LAER Realty Partners. My job is to make sure that your real estate transaction goes from the offer stage to the closing stage in a smooth, stress-free manner. So what exactly does that entail? To explain, let’s go through what a real estate transaction looks like after an offer has been signed.

The first step after the offer is signed is to schedule a home inspection, which is done by the buyer and their home inspector. The inspector’s job is to uncover any issues with the property. Usually, there are issues with the home because most of them aren’t brand-new. Whatever issues are uncovered, we help clients navigate them.

The next step is to sign the purchase and sale agreement, which is prepared by your real estate attorney. The language of the agreement is there to protect your interests. After the purchase and sale agreement is signed, a copy is submitted to your lender, and we also make sure that your application is done and that you’ve ordered your appraisal. The appraisal is done by your lender to ensure that the property is worth what you’re paying; the lender never wants you to pay more for a home than it’s worth.

Whatever issues are uncovered, we help clients navigate them. When the appraisal comes back correctly, the next step is for the lender to review all of your financial documents. If those documents are approved, the lender will then issue a commitment letter, which will allow you to have the funds for the house at the closing. Finally, once the commitment letter comes through, then we can go to the closing table where we’ll help make sure that whatever needs to be done for the closing is completed in a timely manner.

If you have any questions about my role or how to navigate a real estate transaction, don’t hesitate to reach out to us. We’d love to help you.

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We’ve experienced record growth in home sales for June. Here’s what that means for our market.
Selling your Massachusetts home? Get a home value reportBuying a Massachusetts home? Click here for full MLS access
According to the National Association of Realtors, we experienced a record climb in existing home sales in June. They report that the climb in real estate activity during that time constitutes a 20.7% increase. Per the report from Washington, “existing home sales rebound at a record pace in June, showing strong signs of a market turnaround after three straight months of sales decline caused by the ongoing pandemic.”

‘This revitalization looks to be sustainable for many months ahead, as long as mortgage rates remain low and job gains continue to grow.’ — Lawrence Yun
The NAR also reported that each of the four major regions—the Northeast, Northwest, Southwest, and Southeast—achieved month-over-month growth, with the West experiencing the greatest sales recovery. Existing home sales (completed transactions that included single-family homes, townhouses, condos, and co-ops) jumped 20.7% in May to a seasonally adjusted annual rate of 4.72 million homes in June. Sales overall, however, dipped year over year by 11.3%; during the same time last year, there were 5.32 million sales on a prorated average.

The bottom line is that the sales recovery is going strong as buyers are eager to purchase homes that they had been eyeing during the shutdown. Lawrence Yun, chief economist for the NAR, said, “This revitalization looks to be sustainable for many months ahead, as long as mortgage rates remain low and job gains continue to grow.”

If you have any questions about what’s happening right now in our real estate marketplace here in Merrimack Valley, please reach out to us. We’d love to hear from you.

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Here’s a brief message on the importance of upholding fair housing laws.
Selling your Massachusetts home? Get a home value reportBuying a Massachusetts home? Click here for full MLS access
As you already know, discrimination has no place in real estate. Now is an urgent time to act on our shared principle, NAR Director of Fair Housing Policy Bryan Greene says in NAR’s latest “Pivot in Place” video. The neighborhoods where people reside, Greene notes, determine their access to education, safety, and health care—particularly critical issues in the middle of this pandemic. Therefore, equal housing opportunity is a vital component of helping everyone not only survive but thrive despite COVID-19.

Not all real estate agents are Realtors; real estate agents who have not raised their right hand to affirm that they will apply all of the ethical standards and principles of our profession are not Realtors. As trusted Realtors who have taken the code of ethics, we abide by Housing and Urban Development (HUD) statues, which involve fair housing law. This type of law ensures that people of all national creeds, races, religions, genders, etc., are not discriminated against.

We must never forget that some people in our cities and communities are dealing with systemic barriers that inhibit their access to the housing they need.
It’s important to understand that when you work with us, we will do whatever we can to abide by those ethical standards to protect you and your family under the law as it stands in the United States.

We must familiarize ourselves with the recently adopted fair housing action plan, and it’s also important for us to follow the principles illustrated in the “Bias Override: Overcoming Barriers to Fair Housing” initiative; we must never forget that some people in our cities and communities are dealing with systemic barriers that inhibit their access to the housing they need.

If you ever have any questions about fair housing or what needs to be done to abide by the standards of ethical conduct when it comes to your choice in renting, leasing, or purchasing a property, reach out to us by phone or email.

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Here’s a quick guideline of what you need to know about our market.
Selling your Massachusetts home? Get a home value reportBuying a Massachusetts home? Click here for full MLS access
What’s happening in the real estate market right now? Here are the five main points to know:

1. Real estate sales are strong and steady. I’m not just talking about Massachusetts, either—I also mean nationwide.

2. There’s a lack of inventory (especially in Merrimack Valley). If you or someone you know is looking to sell, now’s the time to do it. We recently listed two properties in Chelmsford that fielded six and nine offers in a single weekend. One of those properties sold for $43,000 above asking price. It’s a seller’s market.
3. Interest rates are still very low. The Federal Reserve set the bank rate at zero, and some buyers are getting 30-year fixed rates as low as 2.5% to 3.5%. There are also plenty of amazing programs for anyone looking to leave renting behind and make the leap to homeownership, so now’s a great time to be a buyer as well.

4. We’re still practicing COVID-19 safety protocols. This means wearing gloves and masks, maintaining a six-foot distance with clients, and only allowing one party in at a time during open houses (a maximum of three people). We also recommend that children not attend open houses, and we ask all potential buyers and their agents to wear masks and gloves. In some cases, people are requesting that in-home visitors wear booties on their feet.

5. It’s a great time to sell. I mentioned this point above, but it’s worth mentioning again. With the unemployment rate still high and all of the other challenges the economy is facing, there’s a chance that home values will decline near the end of 2020. If you’re a seller, you’re better off selling now while home values are peaking.

As always, if you have questions about this or any real estate topic or are thinking of buying or selling a home soon, don’t hesitate to reach out to me. I’m happy to help.

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These are some of the ways real estate has changed due to COVID-19.
Selling your Massachusetts home? Get a home value reportBuying a Massachusetts home? Click here for full MLS access
Here are a few of the key ways that the real estate industry has changed due to the COVID-19 pandemic:

1. Virtual options. Many listings are being presented via virtual tours, Matterport 3D tours, and social media platforms. Virtual offers are being accepted, too.

2. In-person options. For the sellers holding in-person showings, they are having separate showing times and requesting that masks and gloves be worn by buyers and their agents. They’re also asking people not to touch doors or light switches. We’re also taking great care to make sure we don’t infect a seller’s home.

3. Open houses with social distancing. We’re having one family at a time enter the premises while the others wait outside.

We’re taking great care to make sure we don’t infect a seller’s home.
4. Appraisals. Some are being done as desk reviews instead of physically going out to the property. It all depends on the lender with which you're working. 5. Closing in two to three phases. There’s a buyer phase with the buyer’s attorney and the buyers, and a seller’s phase with the seller’s attorney and the sellers.

If you have any questions for me, don’t hesitate to reach out via phone or email today. I look forward to hearing from you.

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Here’s how we’re addressing the challenges of real estate amid COVID-19.Selling your Massachusetts home? Get a home value reportBuying a Massachusetts home? Click here for full MLS access
One of the main concerns for home sellers right now is our ability as real estate professionals to show and sell their homes as safely as possible during this pandemic. We achieve safety by:

1. Forgoing group open houses.
2. Verifying buyers have not been exposed to COVID-19, nor currently feel sick in any way. No one can enter your home unless they’ve been vetted.
3. Conducting virtual meetings at a massive level.
4. Teaching clients new ways to operate their business. The implementation of virtual signatures, contracts, and meetings have truly revolutionized many industries, including our own.

While it’s easy to focus on the obvious hurdles of buying and selling real estate during a health crisis, there are some real benefits for those interested in making a move in the market at this time:

1. Only serious clients are looking for homes. There’s no wasted time with looky-loos.
2. Rates are still at historic lows. Though there’s no telling how long that will last, many speculate it will remain through the end of the year.
3. Sales are very competitive. There are plenty of active buyers out there hungry for a properly priced home in good condition. We’re still expecting somewhere between 4 million and 4.5 million sales to occur nationwide in 2020.
4. Sellers will likely net more money in June and July 2020 than in any other period for the next 12 to 24 months. This is largely because, in light of so many people being out of work, we are potentially rolling into what will be a long recession.

Remember: Your safety is our No. 1 priority. We’re using plenty of sanitizer and disinfectants, practicing social distancing, and wearing gloves, masks, and shoe guards. If you have any questions about real estate during these uncertain times, please reach out by phone or email. We’d love to help you in any way we can.

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Do you know anyone who needs to sell? We want to speak with them!
Selling your Massachusetts home? Get a home value reportBuying a Massachusetts home? Click here for full MLS access
I’m helping people make moves locally, regionally, nationally, and internationally, and everyone’s been asking how the real estate market is doing. The market is moving and very busy. Many buyers are waiting for homes to come onto the market; inventory is very low. So we’re wondering: Who do you know who may want to sell their house? If you know someone who needs help selling or wants a free consultation, please reach out to us via phone or email. To learn more about our current market, watch the short video above.

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The real estate industry is moving forward, and buyers’ and sellers’ health and safety are our top priorities. Selling your Massachusetts home? Get a home value reportBuying a Massachusetts home? Click here for full MLS access
Despite the COVID-19 pandemic’s damaging effect on our stock market, the real estate industry is moving forward at a very strong pace, and people are still buying and selling homes. Today I’ll update you on how we’re focusing on the well-being of our clients, staff, and families. We’re still open for business, and our day-to-day activities are continuing under CDC guidelines.

As always, if you have questions about this or any real estate topic or are thinking of buying or selling a home soon, don’t hesitate to reach out to me. I’m happy to help, and I hope you stay safe.