The Chemistry of Engagement: Recent Episodes
APEX
Welcome to The Chemistry of Engagement, brought to you by APEX. The series that explores the beliefs and behaviours that should matter most to your business. Each episode, we take you into the mind of a thought leader to explore one of the 16 Elements that form the basis of customer relationships, so you can see your brand through the eyes of your customer.
We chat about why dependability is so important to today's consumer with Julie Cole, Co-Founder and Senior Director of Public Relations at Mabel's Labels.
We seek to understand what it means to be a highly responsive organization with Rob Daintree, Director of Marketing Communications at WestJet.
We explore the role of respect in the brand-customer relationship with Jason Anderson, SVP, Brand, Marketing & Communications at Cadillac Fairview.
We talk about the need for honest and transparent marketing from brands with the courageous Erica Ehm, Founder of YMC.ca.
We break down why certain brands feel distinct to consumers with Chris Kneeland, Co-Founder and CEO of Cult Collective.
We delve into the need for sincere corporate social responsibility with Paul Klein, Founder and CEO of Impakt.
We dive into the impact of relatability with the Godfather of Influence, Dr. Robert Cialdini.
We chat about the emotion of joy and why people seek it out with Elizabeth Dunn, happiness researcher and professor at University of British Columbia.
We discuss the power of predictability with Alex Bodman, VP, Global Executive Creative Director at Spotify.
We explore what being a principled brand means with Emilie Pageau-Bisson, Director of Brand Marketing at Pomeroy Lodging.
We discuss the effects of empathy with David Pizarro, Professor of Psychology at Cornell University.
We talk about the importance of simplicity with Leidy Klotz, author of Subtract: The Untapped Science of Less.