Daily Marketing Discovery with Ali Salman: Recent Episodes
Rapid Boost Marketing
Welcome to daily 5-minute online marketing lessons for service providers. Are you a Dentist, Lawyer, Accountant, Realtor, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads and sales using online marketing for your service based business.
Join us everyday for 5 minutes and take away strategies which you can apply in your business so you can generate more leads.
Before we proceed this podcast is sponsored by Rapid Boost Marketing: Marketing Agency for Professional Service Providers.
Mailchimp Alternatives...
Mailchimp is great for those who are just getting started, when you start needing something a little more sophisticated, it’s time to start looking for a new tool or simply you don't like their pricing structure here is an alternate for you:
https://www.sendinblue.com/
https://www.mailerlite.com/
https://www.mailjet.com/
https://www.wix.com/shoutout/email-marketing
https://sendpulse.com/
https://www.hubspot.com/pricing/crm
Bonus:
Marketing email copy from 500+ popular brands and 6000+ emails:
https://emailcopy.freeshopifytools.com/inbox
Between 2014 and 2018 the average office worker received about 90 emails a day and sent around 40 business emails daily. To take these numbers in context, if your company has 1000 employees the team will send out 40,000 business emails in just one day.
Based on a calculation of 250 business days per year, that culminates in an astonishing 10,000,000 emails annually. Turn your emails into targeted ads. Generate leads and drive prospects through your sales funnel with one-to-one branded email.
Cross-sell and up-sell to existing customers. Email is a critical part of the sales process. It’s where customers start to ask the probing questions about your products, and actively look for purchase decision validation.
This part of the sales journey falls outside of normal above-the-line, digital marketing, and CRM channels; and it really is where you need to have your very best sales processes representing your business.
Tools to help you with email signature marketing:
https://www.rocketseed.com/
https://www.wisestamp.com/
https://mysignature.io/
https://si.gnatu.re/
https://newoldstamp.com/
https://htmlsig.com/
How to manage your Instagram from Desktop or Laptop for free?
Use mobile version Instagram directly in your Chrome browser. You can upload and download photos and videos from instagram.
This app allows you to access to the Instagram™ mobile website like you can do on your smartphone 📱. You can upload photos from your computer 🖥️ to Instagram™
Access to Instagram™ 📷 just like you where in your smartphone 📱 Upload pictures from your computer to Instagram and watch your friends Instagram Stories.
No more need to use your smartphone to see/comment 💬 your friends pictures or post some photos.
https://chrome.google.com/webstore/detail/desktop-for-instagram/fdfgmkcegdjlpmgjlfkphamedoanpiek
Find emails from Facebook Groups.
Group leads helps you to instantly convert facebook group members into leads in your favorite email marketing software.
Group Leads chrome extension helps you convert new facebook group members into leads in your favorite email marketing software.
No more copy and paste, saves you tonnes of time, build your email list & make more money from your facebook group.
Link to the Group Leads Chrome Extension:
https://chrome.google.com/webstore/detail/group-leads-facebook-grou/fflgpaejocnobejfanekjilflogejjch
As we talked about 2 presentation tools and resources which will help you create engaging, powerful, persuasive and thoughtful presentations. In this episode we will continue with presentation resources. AI Powered presentation design + hundreds of free pitch decks from big companies like Yelp, Tinder, Wework etc. https://slidebean.com Second tool we talked about: Turn your presentations into conversations. Share a link to present to anyone, anywhere, on any device, and let them talk back to you too. https://www.swipe.to/ Third tool we talked about: Discover. Share. Learn. Share what you know and love through presentations, infographics, documents and more. https://www.slideshare.net/
32% of people have fallen asleep during a PowerPoint presentation. Source: https://www.clearslide.com/product/sliderocket/
Have you ever sat through a really boring presentation and felt like you learned nothing?
The bottom line is that design matters. Regardless of how dynamic the speaker, mind-blowing the statistics, or captivating the idea, boring PowerPoint slides could make your audience fall asleep -- fast...
Solution:
https://prezi.com
Free templates and inspiration: https://www.slidescarnival.com/
Although Digital text is easier to edit, search and store, handwriting on paper is still commonly used, since it's fast, easy and accessible.
Pen to Print's handwriting recognition (OCR) is a great solution for those who still like the feel of pen on paper, but want to enjoy the benefits of digital. It is easy to use, fast and affordable.
Android users: https://play.google.com/store/apps/details?id=p2p.serendi.me.p2p
Apple users: https://apps.apple.com/ca/app/pen-to-print-handwriting-ocr/id1308003011
Alternates:
https://brill.app/
https://www.wallsync.net
Only 2-6% of the website traffic converts into calls, leads or any action. What to do with the silent majority of the customers who don't take action.
Instantly identify your anonymous website visitors' contact details including: Business Name Contact Information Demographics Search Behaviour Financial Data Combine next level digital intelligence with sales ready leads to accelerate your online ROI Convert anonymous traffic into leads Measure from first click to sale Go beyond analytics – truly measure digital ROI
https://www.whoisvisiting.com
Alternatives and competitors:
https://www.visualvisitor.com/ https://www.leadforensics.com/
Convert tweets into posts or stories for #Instagram.
Quickly and for free, forget about the screenshots.
Https://tuigram.app
Dont take weird screenshots which look unprofessional.
Find anyone's email address, verify anyone's email, find out if people opened your email or not.
https://hunter.io
Hunter let's you find email addresses, verify emails, run cold email campaigns and much much more.
They have a free plan which is great for small businesses, entrepreneurs and startups.
600+ free templates for social media, content marketing, strategy, sales etc.
www.usefyi.com/templates
All the free resources and templates you need to get work done in one place
Content is king and we know visual content (images and videos) are the most consumed kind of content.
Question is....how can you pump out amazing looking graphics fast??
Your solution: www.Crello.com
Alternate: www.Canva.com
Competition is everywhere, and if you’re not aware of it, you should. Competitors are our best friends and enemies at the same time. Knowing how to beat the business competition is of crucial importance. https://competitors.app/
It can be a struggle to feed the social media machine. This app is intended to augment your regular posting and help grow your social visibility.
www.heyoriana.com
Augment your social media content with semi automatically generated quote image. No design skills required.
Last Episode # ➡️ Speed Matters
“This it too expensive.” “We can’t afford this right now.”
“There’s no room in the budget for this.”
I’m assuming you’ve heard these objections before.
You get to the finish line…And instead of signing the contract, they balk at your price.
Pricing is a tough objection to get passed. Mostly business owners and sales people when they try justifying the price, they seem defensive.
Our natural gut reaction!!
If you give them a discount, you seem weak and value of your product or a service goes down.
But, that’s the wrong thing to do! And you also know that if you hold to your price, you might lose the deal.
Read the whole blog
https://rapidboostmarketing.com/overcoming-pricing-objections/
🗣 What content do you consume routinely? 👉 Television shows are an obvious choice. What if your favorite show aired randomly and sometimes skipped a week? You’d no longer bother with it. When eating breakfast, do you go to the same webpage daily, expecting new material? Do you listen to the same podcast while commuting? What if they weren’t there for you one day? You’d find something new. “Just this once,” you’d say, but you might form a new habit. Attention doesn’t stop for anyone, it’s like age but attention does reward consistency very well. You want to be a reliable provider, source, brand, product, or whatever. You need to be there for your audience and customers. Lack of consistency also means you are losing the real estate In snapchat attention is time limited, similarly on Instagram and Facebook with the new design stories are a major part and if you don’t post every 24 hours you lose that attention from your potential clients to someone else
✅ Today’s fastest growing brands have this secret when it comes to how they design and build their services, experiences and products.
And, that is …” Consumer Compassion ”
They just show empathy, they design products and services which has taken consumer compassion into account.
Cabs and Taxis existed before, but Uber keeping consumer experience in mind which was super inconvenient and inefficient. They streamined the whole process, made it super easy and fast…..This is consumer compassion, where your products, services and experiences are designed keeping consumers in mind and they are very important.
Compassion in the time of need...
Show notes: https://rapidboostmarketing.com/secret-sauce/
✅ Tom’s Shoes…Billion Dollar Brand
We all know many large companies that participate in cause marketing, but the one that is often at the top of people’s minds is TOMS shoes. TOMS was founded in 2006 and boasts a business model that promotes giving back. Their model is referred to as the “one-for-one concept” where they promise to deliver a pair of free, new shoes to a child in need for every sale of their retail product.
Show notes: https://rapidboostmarketing.com/power-of-causes-and-cults/
🖥DVD’s were a commodity….there were DVD stores in every nieghbourhood….in-fact there were the ones which use to sell porn.
Then Netflix broke the line, where industry was focused on creating more stores like blockbuster.
Netflix innovated an industry based on user experience where you no longer needed to store this big rack rather now you can access all these movies at a click of a button.
Show notes: https//rapidboostmarketing.com/grow
Emily Howard
Stowe was denied entrance into the Toronto School of Medicine in 1865 and was told by its Vice Principal, “The doors of the University are not open to women and I trust they never will be.
“Unable to study medicine in Canada, Emily Stowe earned her degree in the United States from the homeopathic New York Medical College for Women in 1867.
The same year, she returned to Canada and opened a medical practice in Toronto, on Richmond Street.
Stowe gained some local prominence through public lectures on women’s health and maintained a steady clientele through newspaper advertisements.
https://rapidboostmarketing.com/taking-paths-of-most-resistance-and-breaking-the-status-quo/
Show notes
✨ Mitch joins me on Business Growth School to talk about things which stop any business from growing and scaling
🇨🇦 My Conversation with Mitch Cammidge from Mitch Cammidge Coaching 👩💼
Last Episode # ➡️ What if you can improve your email response rates by 558%…..and cold calls rates by 209% 🎯
55% of Companies Take 5+ Days to Respond Fifty-five is the percentage of companies of the same survey that took 5+ days to respond to leads. Worse yet, of this 55%, 12% didn’t respond at all…
The history of human communication has always been about reducing friction. Humans have always looked for better and faster ways to connect with each other. We evolved from the pony express, to snail mail, to phones, texting, emailing, instant messaging, instagamming, live tweeting….Snapchatting … the list goes on….now it’s all about instant access.
A recent HBR study analyzed 1.25 millions sales leads, and found you’re seven times more likely to win a deal if you respond to prospects in less than an hour versus responding in two hours.
Show notes: https://rapidboostmarketing.com/speed-matters/
These 2 phrases have just 1 word which makes a huge difference on your growth:
“Your marketing doesn’t just need to give your customers a reason to buy, your marketing needs to give your customers a reason to buy NOW!”
Grocery Store
How many times you walked down the grocery aisle and told yourself maybe later. Alot of things which you want, we tell ourselves we will get it later. Now imagine you walk down the same grocery aisle and you see a sale which has limited quantities and time offer. Only 30 pieces are remaining and offer is only valid today. Now your maybe can change to I want that!!
Supreme
Look at this example from a brand called Supreme. You won’t believe, what this brand has been able to achieve. They have a cult following and with only 11 stores worldwide they are valued at 1 Billion $.
This is crazy right….their cult following reminds people of michael jordon or nike limited release days in 1990’s, when people use to line up outside stores to buy them and then when gaming companies use to launch games on Xbox or Nintendo there use to be lineups on Best Buy and other electronic stores.
Supreme works on the principal of Exclusivity and Scarcity. They produce just limited number of products.
Crazy stuff is there are websites which re-sell Supreme merchandise for like 400 or 600% original price…if a hoodie costed $300 it’s reselling for $1600….holy!!
Show notes: https://rapidboostmarketing.com/grow
If you have been in business for awhile, then when was the last time you contacted your previous client or the clients you didnt end up working up
📊📈
What I told you that you can improve your email response rates by over 558% and phone by 209%?
The solution is much more easier than you think: switch from sending emails or cold calls to sending LinkedIn messages to your prospects and potential clients.
In a recent experiment, where one social selling expert sent out 100 InMails and 100 emails and made 100 phone calls, LinkedIn responses outperformed e-mail by 558% and phone by 209%.
Here is a real world case study conducted by John Dougan that targeted 300 senior executive contacts. The database used for all outreach was comprised of known contacts and all three used similar language in the text or script.
Read more
👩💼 Let me tell you something….most of the business owners either wing their pricing strategy or take it from their competitors or local market without putting alot of thought behind it.
🤳 I met a photographer and videographer month or so ago and he said Ali I am not booked for this coming year for the weddings and I think I should lower my price to get my team busy. Usually they are booked 6 to 8 or even 12 months in advance
I told him thats the worst thing he can do to his business….I gave him a suggestion....watch the video to find out!
Previous Episodes: https://rapidboostmarketing.com/grow
👨💻👩💻 Production Vs Perfection 📲💻
📊📈 Perfection is a productivity killer. As LinkedIn cofounder said if you are not embarrassed by the first version of your product then you are too late...because by the time you come up with beta version your competitor is on version 2.0 📉
Produce....don't go into analysis paralysis mode ➡️
Ditch The Old Way of Targeting Your Potential Clients.... 🚀Understand the Difference to Improve Your Marketing Efforts
💯 Demographics are the statistical data of a population, especially those showing average age, income, education, etc. Some of the most generally observed demographics are ethnicity, gender, age, disabilities, employment status, etc. It can be seen as a very useful insight into the culture of the people or a certain population that exists in a certain region.
📲 Psychographics, on the other hand, are the use of demographics to forecast consumer behavior, determine the personality, values, interests, opinions, attitudes and tastes of a particular segment of a population. Psychographics are very useful component of marketing and research, as well as gaining strategic insight.
📊 Psychographic information is all about your buyer's habits, hobbies, spending habits and values. Demographics explain “who” your buyer is, while psychographics explain “why” they buy.
Previous Episodes https://rapidboostmarketing.com/grow
✅ Do you know the reason behind it? ✅
Brand perceptions are shaped by the sum of all experiences customers have with your brand. In short, people buy when they believe in the value of what they are getting and their focus is drawn away, through critical factors like perceived quality, from the plethora of options available in the market to the one or two products that ‘feel like them’.
If your business is just positioning on price, you will be compared like a commodity although you provide better service then the industry...
Previous Episodes: https://rapidboostmarketing.com/grow
📊 There has never been a better time to sell value-added products and services at value-added prices than today! However, there has never been a time at which there was a greater propensity to push products and services down to the commodity level.
📲 What’s a typical sale like for your company? Do your sales people struggle to peddle your product or service in a saturated market? Do you sell customers on the benefits you can deliver, only to have them make a decision based on price? Or, are your company’s products actively sought out by consumers who are willing to pay a premium price just to do business with you?
✅ The ability to achieve premium, or value-added, prices hinges on a company’s ability to develop its brand identity. To create a successful brand, you must first understand where your company is in the market
Did you know that between 70 and 96 percent percent of people who abandon your website never return?
As a marketer, your number one goal should be to convert those one-time visitors into customers. You can’t achieve this goal if visitors aren’t sticking around to read your content.
The longer your visitors stay on your site, the more engaged they'll be, and the higher the chance for them to convert.
Previous Episodes: https://rapidboostmarketing.com/grow
BusinessGrowthSchool 👉🏽 Renowned Alberta Marketer & Creative Genius @Eric Cheng from 12 Creative chops it up with us on The Business Growth School to explain how you can use social media to create a local and national brand!
We chat about:
🔌How to produce value based content social media content
🔌How to grow business when you are new
🔌How to market your content
🔌 Importance of knowing key metrics
Available on iTunes, Stitcher and Google Play
👩💻👨💻📊 It has never been this easier to market your business....internet has democratasized #marketing. Gone are the days when big brands can only buy radio, TV, billboards etc. Now because of internet and social media...your small brand can compete alongside big brands.
There are individuals who have more followers on #instagram comparing to what The Coca-Cola Company has.
This is the democratisization of marketing, where no longer big brands have unfair advantage and it's a level playing field. You can get more reach and impact by creating amazing content...
What will help you outrank and out beat your local competition on search engines in 2019...
In the past, they've had to do all sorts of algorithms to try and get at this from obtuse angles. But now, with a lot of the work that they're doing around measuring engagement and with all of the data that's coming to them through Chrome and through Android, they're able to get much, much closer to what is truly accomplishing the searcher's task. That's because they really want results that satisfy the query and fulfill the searcher's task.
That is so different from how it used to be. It used to be that you could have that contact form. You could have that on there. You could not solve the searcher's query. You could basically be very conversion rate-focused on your page, and so long as you could get the right links and the right anchor text and use the right keywords on the page, guess what? You could rank. Those days are ending. I'm not going to say they're gone, but they are ending, and this new era of searcher task accomplishment is here.
Previous Episodes
📲📸 Early Adaptors Have An Unfair Advantage And Laggards Have Alot to Lose by Not Adatping. As Charles Darwin famously said...."Adapt or Die" 📈📊
People have options now 📸👨💻
15-20 years ago you just had few channels to flip, and maybe few DVD's but now game has changed.
Consumer is in control and they have plenty of options to consume content.
This created a huge opportunity for medium size brands to produce content as before barrier to enter TV and radio was high. Now with a phone and free social media channels you can reach unlimited people 📽 📣 doesn't matter the size of your business.
Announcement 📢 📣 After doing first 100 episodes of business growth school as podcast I converted it into a video series as soo many of you reached out 📽📸
Now after nearly 200+ episodes I am changing the format and launching:
"Business Growth School 2.0" It will be my whole day documented with tons of lessons and ideas just for you
Holiday season Shopping in Canada - Statistics & Facts
The holiday season is considered the busiest time of year for the retail sector, with a surge in trade typically commencing on Black Friday, the day following U.S. Thanksgiving. Deemed an American shopping tradition, the annual Black Friday sales have gained increasing popularity in Canada in recent years with consumers eager to find a bargain. Consumers are using various channels on Black Friday to purchase their discounted goods, with 55 percent of consumers using Canadian websites and 58 percent visiting Canadian stores. With increased marketing and awareness, the number of consumers buying items from Black Friday promotions has increased to 31 percent in 2017.
The average holiday shopping expenditure for Canadians shopping in-store in 2017 was 1,622 Canadian dollars, with children and partners being the people consumers spend the most on during the holidays. When it comes to generational holiday shopping budgeting, Millennials are the generation most likely to exceed their budget, with 55 percent of Millennial consumers stating they over-spent in 2017.
Despite the high prevalence of over-spending across all generations, price is an important factor to consumers when they are purchasing holiday gifts. This comes as no surprise when you consider that 50 percent of consumers anticipated that the prices of holiday goods would be higher in 2017 than the previous year. Department stores in Canada are the most popular location for holiday shopping , followed by mass merchants and grocery stores - Statista
This topic is something very close to my heart. A lot of small business owners I talk to they are stuck at the level they are at. 🔝
They are unable to grow and thrive...they are merely surviving. But why small businesses remain small and why only few companies ever get to become mid and large organizations ✅
Luckily someone told us when we were growing our businesses and in past few days while having a conversation with good friend of mine who is also struggling with the same issues and unable to grow his business 🎯
He thinks he had hit a plateau...are you facing the similar problem? Then watch this video and share your thoughts as it took us a while to get this one thing right in our business....
📲👨🏼💻 What to do when your online marketing campaigns are not working out??
Spending 💰💰 but not seeing results???
👨🏼💻📲 Often in Business we get lost in the big picture and forget how important is your cash flow 💰💴
3 quarters of 2018 are gone and we are in the final decisive quarter now ✅
Learn how can you finish 2018 strong by focusing on low hanging fruit “Opportunities which doesn’t cost, doesn’t take a lot of time and energy”.
Tell me have you applied any techniques like that and how were the results??
What small companies can learn from big organizations when it comes to sales and marketing ✅
3 things that differentiate big organizations from small companies 👨🏼💻
🔝 3 Core Pillars of Ranking Number 1 on Google & Other Search Engines🔝
In a Q&A with Google, Andrey Lipattsev, a Search Quality Senior Strategist at Google, said the other two factors were links and content:
I can tell you what they are. It is content. And it’s links pointing to your site.
He wouldn’t say which was more important, so the top three list now looks like this:
1 & 2: Links & Content
3: RankBrain (Source)
What is Google RankBrain?
RankBrain is a machine learning (AI) algorithm that Google uses to sort the search results. It also helps Google process and understand search queries.
In short, RankBrain tweaks the algorithm on its own.
Depending on the keyword, RankBrain will increase or decrease the importance of backlinks, content freshness, content length, domain authority etc.
Then, it looks at how Google searchers interact with the new search results. If users like the new algorithm better, it stays. If not, RankBrain rolls back the old algorithm.
Here’s the craziest part:
Google asked a group of Google Engineers to identify the best page for a given search. They also asked RankBrain.
And RankBrain outperformed brainy Google engineers by 10%! (Backlinko)
https://rapidboostmarketing.com/part-1-3-core-pillars-of-ranking-number-1-on-google-other-search-engines/
https://rapidboostmarketing.com/part-2-3-core-pillars-of-ranking-number-1-on-google-other-search-engines/
In a Q&A with Google, Andrey Lipattsev, a Search Quality Senior Strategist at Google, said the other two factors were links and content:
I can tell you what they are. It is content. And it’s links pointing to your site.
He wouldn’t say which was more important, so the top three list now looks like this:
1 & 2: Links & Content
3: RankBrain (Source)
Part 1: https://rapidboostmarketing.com/part-1-3-core-pillars-of-ranking-number-1-on-google-other-search-engines/
Part 2: Content!!
Content in 2015: Ask many writers for a quote to research and write an article, and the response is typical:
What’s the word count and deadline?
Content today: Here’s what the question should be:
Who is the audience and what’s the goal?
It’s a sad fact that the 50% of content created goes unread.
You don't want to get lost in soo much content which is generated on daily basis.
There are app. 1440 minutes in a given day: 5.8 billion daily Google Searches in 2017.
1,209,600 new social media users each day are added.
659 million tweets per day are posted
More than 4 million hours of content uploaded to Youtube every day, with users watching 5.97 billion hours of Youtube videos each day.
68,305,600 Instagram posts uploaded each day
4.4billion Facebook messages posted daily!
5.79 billion Facebook likes every day.
23 billion texts sent every day.
EECU formula makes your content addictive = More traffic = Search engines love your content
If your content doesn't follow EECU formula, you will not be seen. Because search engines are now following user behavior to analyze which websites provide good content and where people stay the most + keep coming back.
We applied this formula to go from 10k in monthly traffic to 32k in monthly unique visitors (Without using paid advertising)
These 4 things of the puzzle make any content marketing strategy explode. Here is how we went from 10k to around 30k in monthly traffic within 4-5 months and now plan to hit 100k a month by December 2018. Be authentic and add value to the conversation by being in-depth and writing with an intention that it will help the person who is reading it to make a decision or choice.
To make your content super addictive you need to apply EECU formula:
Entertainment value / Enjoyable
Educational value
Curiosity value / Boredom kills copy. Addictive articles use ‘seeds of curiosity.’
Ultra-practical / actionable / not confusing
If your content doesn't follow EECU formula, you will not be seen.
Read more and download free gifts: https://rapidboostmarketing.com/part-2-3-core-pillars-of-ranking-number-1-on-google-other-search-engines/
3 Core Pillars of Ranking Number 1 on Google & Other Search Engines
In a Q&A with Google, Andrey Lipattsev, a Search Quality Senior Strategist at Google, said the other two factors were links and content:
I can tell you what they are. It is content. And it’s links pointing to your site.
He wouldn’t say which was more important, so the top three list now looks like this:
1 & 2: Links & Content
3: RankBrain (Source)
Backlinks or Links weight almost 1/3 of the total algorithm. It has anywhere from 20-35% importance in overall algorithm and that’s what we will talk about today.
Show notes
https://rapidboostmarketing.com/part-1-3-core-pillars-of-ranking-number-1-on-google-other-search-engines/
What is different about you? And why should I work with you over dozens of other options?...
Do you struggle with this??
Whether you are a builder, accountant, realtor, or manufacture loudspeakers or baseball bats, the way you position your firm can determine your success.
Do you want prospects to seek you out?
Do you want people to pay you more?
Do you want to stand head and shoulders above your competition?
With a simple positioning strategy you can get more attention than you imagined and bring in those high-margin projects and the profits you want.
Cost of not doing it right!! It’s like going to gym for 6 months and not seeing results or following a diet plan but not seeing results. Sometimes we keep doing things and don’t improve or make adjustments over time.
In marketing it’s like spending 100,000 and not sure what you are getting or if that’s the best you can get.
Problem is that no campaign or marketing strategy is perfect, but over time through testing and trying it gets refined and becomes very effective. Just putting a strategy in place and not refining it over time has a cost.
It’s Ok!! Just start Changing 1 Thing at a Time It’s ok if things are not working out but you have to change them in order to improve. It’s like going to gym and seeing no results but going for another 6 months just with the hope that time will change it.
In marketing you have to constantly test and improve. Which can create amazing opportunities for growth and fix the leaks in your marketing program.
A podcast listener from Red Deer, Alberta emailed me 6 months ago. It’s a family owned plumbing company and they were spending $4000/month on online marketing or almost $50,000 a year. They had 4 vans running and they wanted to get a fifth van but sales were not there yet.
We chatted and I sent him some recommendations. Among those recommendations one of them was to have a exit intent or behavioural pop-up on their website. He went ahead and implemented few things, among them was also the pop-up I recommended him.
Show notes
1 Blog = $ 63,000 in Revenue (With $0 Spent on Ads) I often hear from people that, we are blogging for our business but we are not seeing a return on our investment or we have not received any leads from it yet.
I always ask this question, can you show me your blog post? Just by scanning it in most cases we can narrow it down and point out why it’s not getting the desired results.
Problem is they don’t follow a proper process and don’t do it properly
Here is how we generated $63,000 from 1 blog post.
Blog Post Link
Traffic of this blog:
5000+ Unique Visits
Shownotes
Step # 1 Determine your content frequency (Daily, Weekly, Biweekly, 2 times a day etc) - One Time
https://rapidboostmarketing.com/content-marketing-planning-service-providers/
Step # 2 Do reverse demand analysis and find out what your potential clients are looking for and narrow down 7 topic ideas - Weekly Use this Free tool: UberSuggest by Neil Patel
More free tools:
https://rapidboostmarketing.com/how-to-find-long-tail-keywords-to-tap-into-70-of-search-traffic/
Step # 3 Using tool like headline optimizer and blog ideas💡 generator come up with headlines and topics - Weekly
https://rapidboostmarketing.com/write-winning-headlines-ads-blogs-social-media-website/
Step # 4 Research on the topic and find me edible sources and ideas to add to your video - Weekly
Step # 5 Production: Best camera is the camera 🎥 📱 💻 you have. If you are on the mobile then use this free app InShot video editor and if you are in desktop use WeVideo - Weekly if you want to batch them
Step # 6 Promotion (Most important thing)
Publish it as a Blog
Release as a Facebook Video
Turn that into a Facebook Story
Share it on your pages and groups
Release it in Instagram 📺 TV
Turn that into a Instagram Story
Turn that into Instagram Post
Promote it on Twitter
Release it on LinkedIn
Share it on LinkedIn page and groups
Release on YouTube
Turn it into a podcast
Lead Generation & Client Retention Strategy You Are Ignoring Dental Clinic Case Study in Calgary, Alberta
Average Leads Generated Per Day 15-30/Day
20 Day Case Study: ~330 Leads Generated
Created Custom and Lookalike Facebook Audience Campaigns and generated 30 new patients.
Average patient: ~$700 * 30 = 21,000 in new revenue generated
Show notes & Watch Video
🚀 Fascinating new aspect of influencing customer devisions
What is “Nudge”?
Nudge theory has been prevalent in politics and behavioural economics for decades, and it was popularized in a 2008 book by economists Richard Thaler and Cass Sunstein. In the book, they describe a nudge as ‘any aspect of the choice architecture that alters people’s behaviour in a predictable way without forbidding any options or significantly changing their economic incentives.’
Nudging works most effectively when it is used for good, creating a “win-win” situation for both companies and individuals.
We’ve seen examples here that make one thing clear: nudging holds the potential to move the marketing paradigm towards a proper understanding of the subconscious drivers of consumer behavior. But it is equally clear that it works most effectively when used to create a win-win situation for both companies and individuals.
Influencing Your Potential Customers Buying Decisions
Not just Businesses but schools, marketers and even governments are now using this technique so people can take desired actions.
Simple act of getting high school kids to fill out a college application before they graduated was the nudge that changed the course of their lives. Nudges are small, almost invisible, and often controversial.
So, how do we think…
Read more...
https://rapidboostmarketing.com/fascinating-new-aspect-of-influencing-customer-devisions/
Colors & Leads: How Colors Impact # of Leads From Online Marketing Campaigns Color of a room can affect your mood. Red has been shown to raise blood pressure, increase speed of respiration and quicken heart rate. Blue, on the other hand, has the opposite effect: it reduces blood pressure, slows down respiration and reduces heart rate.
This study, published on the Web site of the journal Science, researchers at the University of British Columbia conducted tests with 600 people to determine whether cognitive performance varied when people saw red or blue. Participants performed tasks with words or images displayed against red, blue or neutral backgrounds on computer screens.
Show notes
🤬 How To Deal With Negative Reviews 😡
Each additional star in your ratings can increase your revenue by 9%. It's an amazing opportunity for businesses to take advantage of these review websites.
Here is a great example of a negative review and reply from the business owner:
https://rapidboostmarketing.com/how-to-deal-with-negative-reviews/
#reviews #Facebook #Googlereviews #customerreviews #trust #brand #localbiz #clients #sales #revenue #profit
From a marketing standpoint, emojis are undeniably useful. Emojis in a tweet can increase engagement by 25.4 percent, and emojis in a Facebook post can increase the number of likes by 57 percent and the number of comments and shares by 33 percent.
Academic study proving the fact Emoji’s or Emoticons work… Link
Emojis can be powerful tools that help your messages stick with your audience: a study found that participants who were sent messages with emojis scored higher on memory than those who were sent messages without emojis, indicating that emojis can make your message more memorable.
Top Ten Most Popular Emojis On the Internet 1. 👉 2. 👇 3. 😉 4. 🎉 5. 🤔 6. 👏 7. 🚀 8. 🔥 9. 🎄 10. 👀
For Valentine’s Day, the study found that using a “lips” emoji in the subject line resulted in a 24% read rate and an 89% inbox placement vs. the text-only group which only achieved a 20% read rate and an 83% inbox placement.
During ‘Biscuit Week’ in August 2016, the supermarket sent subscribers emails using the “biscuit” emoji in the subject line alongside the text ‘Crumbs, it’s biscuit week!’. These emails generated almost double the usual read rates, illustrating the impact emojis can have when used strategically – Source: 6 Ways To Use Emoji’s
Source: Emoji Use
Tips are from:
John Robson from Higher Awareness Inc.
Subs Jay from Amma Meals & Senior Services
Diane from Innovaid
Rose from Rose Blankenagel - Mortgage Broker - Mortgage West
Jennifer from Lincolnberg Master Builder
👨🏼💻👨🏼💻 SEO Mistakes To Avoid in 2019 🤓
We are already in the middle of 2018, and there have been some really different trends in the field of SEO. But any good strategy has its fair share of mistakes. There are numerous SEO mistakes that businesses make without realizing them. Let us throw some light on these mistakes to help you avoid them.
But what if even after putting in efforts you do not yield the results you aimed for? What if your website is still on the fourth or fifth page of the search results? Probably, you aren’t doing something right. Therefore, to help you identify and rectify these mistakes, in this article, I will talk about the 10 critical SEO mistakes that businesses should avoid.
Lack of Keyword Research
Adding keywords to your web content is an integral part of the search engine optimization process. Keywords are the terms used to conduct online searches on the search engine. When these keywords are added to your web content, it increases your chances of ranking well on the search engine result pages. But simply adding keywords to your web content will not help you get a good SEO rank. The very first mistake people do when it comes to keywords is that they do not research enough. You can easily assume keywords, but that won’t get you results. What you need to understand is the preferences of the target audience in keywords. Conducting research will give you a clear idea of what your target audience is looking for and how your product or service can fulfill your customers need. You will be able to identify the short-tail and long-tail keywords commonly used by your target audience.
Go here to access resources and in-depth blog:
https://rapidboostmarketing.com/10-critical-seo-mistakes-you-should-avoid-in-2019/
To understand the concept of social proof, you have to consider a scenario where you are in an unfamiliar city and are looking for a good restaurant where you can eat dinner. You come across two restaurants that are located across the street from each other.
One is extremely busy, while the other one is virtually empty. Which one to do you choose? Nearly every time, the busier restaurant will be selected over the empty restaurant. The answer as to why this happens can be explained through the concept of social proof.
Social proof, when used correctly, can be one of the most powerful tools of persuasion because it connects the persuasiveness of the given thought or behavior, directly to the way that others are perceived to respond to it. The brain will naturally lower the perceived risk of engaging in an activity because of the understanding that many people are participating in the idea or event.
This explains why Oprah's book club is so popular, with many of the books ending up on the bestsellers list
Recently, the Ford Motor Company gave away Ford Focus cars to a number of popular YouTube influencers under the assumption that the positive response from those influencers would drive interest in the vehicles.
The promotion worked. The following quarter, sales of Ford Focus went up by 22 percent among 18 to 35-year-old demographics.
Online Reviews
Online reviews are becoming more and more critical in converting prospects into paying customers.
In fact, 74 percent of customers say positive reviews make them trust a company even more.
In order to ensure that online reviews left by customers are positive, you need to ensure that your online presence is in tip-top shape and that your previous customers can easily leave reviews for the products and services they purchased.
You may also want to consider providing existing customers with incentives for leaving positive reviews about their experience. At the bare minimum, you need to have a profile on a variety of different social media platforms like Facebook, Twitter, and Instagram. You also need to ensure that you have a Yelp and My Business page on Google if you have a physical location.
It is imperative that you follow up with all of your customers while their experience with your company is still fresh in their minds. Customers are more likely to respond positively to a request for a review if you strike while the iron is hot.
Most businesses fail to ask for a review giving you the perfect opportunity to take advantage of and create social proof.
Once you start receiving a steady stream of positive reviews, it is crucial that you make sure potential customers have as many opportunities to see them as possible by posting each and every one to your social media accounts.
This will not only keep you generating a steady stream of content, which will keep you in your customers' minds, but it also helps to reinforce the idea of your positive social proof.
Take More Photos
These days, photos are the currency of the Internet. By providing plenty of pictures of happy, real, individuals using your products or services you can significantly improve your social proof. When you can add photos to actual testimonials, you can get an even more significant boost.
So, you will want to either take photos of happy customers yourself, you ask your customers to send you pictures of themselves enjoying the product or service they purchased. Photos will help to visually reinforce the trustworthiness of the review and increase the odds that it will go viral.
Share Relevant Anecdotes
Sharing stories of previously satisfied customers is a simple and effective way to increase sales. In fact, studies have shown that a good story is likely to make a potential customer more empathetic, trusting, and open by literally releasing a chemical in the brain known as oxytocin.
In contrast, breaking down the same story into a series of facts about the product is shown to make the customer quicker to question what is..
No one ☝️ likes to wait .....Implications of being slow are devastating... As we all have borderline ADHD, we want everything instantly. Fifty percent wouldn’t go back again to an establishment that kept them waiting for something. Surprising as all this may be, the implications of this impatience are even more shocking. Amazon’s calculated that a page load slowdown of just one second could cost it $1.6 billion in sales each year. Google has calculated that by slowing its search results by just four tenths of a second they could lose 8 million searches per day–meaning they’d serve up many millions fewer online adverts. The State of Online Retail Performance analysis report held some startling revelations. Most notably, the best load times for peak conversions ranges from 1.8 to 2.7 seconds. Now brace yourself. The research also found out how much just a tenth of a second matters. Desktop pages that loaded in 2.7 seconds had a peak conversion rate of 12.8%. Pages that loaded one-tenth of a second slower, or 2.8 seconds, had a 2.4% decrease in conversion rate. On Prime Day, Amazon sold 6,000 items per minute. That’s 360,000 items per hour and 8,640,000 items in 24 hours. (You’re wishing you were Amazon right now, aren’t you? Me, too.). How much would Amazon lose by loading in 2.8 seconds? That one-tenth of a second would add up to a loss of 144 sales a minute, 8,640 sales per hour, and 207,360 sales in 24 hours. YIKES! Here are a few free tools to check your loading time, and gain insight: 1. Web Page Test 2. Google Page Speed Tool 3. SEO Plugin for WordPress 4. Google Mobile Site Speed Test 5. Bitcatcha Server Speed Test 6. Pingdom Website Speed Test 7. GTmetrix 20 ways to speed up your website speed: https://rapidboostmarketing.com/wp-content/uploads/2018/08/20-Ways-To-Speed-Up-Your-Website.pdf
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Have you tried Facebook look alike audience? or Google’s remarketing list or Twitter’s custom audience?
....
Do you rely more on quatitative data or qualitative data?
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#Digitalmarketing #Onlinemarketing #Internetmarketing #SEO #Socialmedia#Reporting #KPI
Service providers hide behind their services and products. You go to an average plumbers or property management company’s website and there are hardly any real human faces on the website.
....
Smiling People Increases Sign-Ups for High Rise by 102%
What I love about this case study is that it proves adding the human element can have a dramatic impact on subscriptions.
Highrise, a simple lead management platform from the team at 37 Signals, had just seen a 37% increase in sign ups by testing a new long form page against their original design (Case study taken from Crazy Egg
📚 What human biology teaches us about business and why weak businesses fail...Charles Darwin a scientist 👨🔬 explained this phenomenon in 1859 in his book 📖
Average income of a LinkedIn user is highest among all the other social media channels. They have immense buying power....as a service provider you can tap into this high income earners group.
.....
Have you used LinkedIn and how it has helped you gain new leads?
Let’s start with the facts. 80% of all Internet users use Facebook. Even 65% of adults over the age of 65 use Facebook. It has over 1.85 billion users. Most users check their Facebook page multiple times per day. Regardless of who your customers are, they are using Facebook. And, they use it daily. Therefore, one of the most important benefits of Facebook advertising is that your customers use it daily.
SME business owners now have the opportunity to reach huge audiences based on psychographics and demographics that would have been unheard of just a mere decade ago.
There are amazing targeting options. Here is one:
Lookalike Audiences uses machine learning to help find you valuable potential customers who are similar to those who visit your site or are already in your CRM. So you can upload a list of your most valued customers from your CRM and have Facebook hunt down similar users based on their rich data.
Mindmap: https://rapidboostmarketing.com/wp-content/uploads/2018/02/Facebook-RBM-Mindmap.jpg
E-Book: https://rapidboostmarketing.com/wp-content/uploads/2018/02/Facebook-Ad-Campaign-Launch-Checklist.pdf
In-depth blog on Facebook Ads: https://rapidboostmarketing.com/facebook-ads-101-for-service-providers/
Do you know your cost my per lead/Client? And when was the last time you looked at your marketing analytics and KPI’s?📱
🎯 You have a personal tracker like Fitbit or IPhone Watch or Android Watch…but when it comes to tracking your marketing you don’t know your numbers…🎯
Like how much does it cost for me to get a lead
How much does it cost for me to close a client (Time, energy and money)
Where my clients are coming from (Google, Facebook, Outdoor Sign etc)
What is working and what is not working…
And other KPI’s which you should know about!!
📱📱 Your Customers pay you more then money. If your service has a high mental cost then you will have high chances of friction and anxiety. 🖥 🖥
Lower service cost does not mean lower mental cost for your client
🖥 🖥 Instagram recently announced that they were releasing a new app called IGTV that will feature full-screen, hour-long videos created by the accounts that you follow 👨🏼💻 👨🏼💻.
How to influence buying & purchasing decisions using emotions Using these 6 ways you can influence buying decisions of your potential customers. In the previous episode we talked about how we all make emotional decisions when it comes to purchasing products and services.
- Reciprocity: In the study, giving diners a single mint at the end of their meal typically increased tips by around 3%. Interestingly, if the gift is doubled and two mints are provided, tips don’t double. They quadruple—a 14% increase in tips
- Scarcity: When British Airways announced in 2003 that they would no longer be operating the twice daily London—New York Concorde flight because it had become uneconomical to run, sales the very next day took off. Notice that nothing had changed about the Concorde itself. It certainly didn’t fly any faster, the service didn’t suddenly get better, and the airfare didn’t drop. It had simply become a scarce resource. And as a result, people wanted it more.
- Authority: One group of real estate agents was able to increase both the number of property appraisals and the number of subsequent contracts that they wrote by arranging for reception staff who answered customer enquiries to first mention their colleagues’ credentials and expertise.
So, customers interested in letting a property were told “Lettings? Let me connect you with Sandra, who has over 15 years’ experience letting properties in this area.” Customers who wanted more information about selling properties were told “Speak to Peter, our head of sales. He has over 20 years’ experience selling properties. I’ll put you through now.”
The impact of this expert introduction led to a 20% rise in the number of appointments and a 15% increase in the number of signed contracts. * Consistency: In one famous set of studies, researchers found rather unsurprisingly that very few people would be willing to erect an unsightly wooden board on their front lawn to support a Drive Safely campaign in their neighborhood.
However in a similar neighborhood close by, four times as many homeowners indicated that they would be willing to erect this unsightly billboard. Why? Because ten days previously, they had agreed to place a small postcard in the front window of their homes that signaled their support for a Drive Safely campaign. That small card was the initial commitment that led to a 400% increase in a much bigger but still consistent change. * Liking:
Persuasion science tells us that there are three important factors. We like people who are similar to us, we like people who pay us compliments, and we like people who cooperate with us towards mutual goals.
- Consensus:
75% of people who check into a hotel for four nights or longer will reuse their towels at some point during their stay. So what would happen if we took a lesson from the Principle of Consensus and simply included that information on the cards and said that 75% of our guests reuse their towels at some time during their stay, so please do so as well. It turns out that when we do this, towel reuse rises by 26%.
Source: 6 Principles of Persuasion
We are all emotional!! Most people believe that the choices they make result from a rational analysis of available alternatives. In reality, however, emotions greatly influence and, in many cases, even determine our decisions.
Functional magnetic resonance imaging (fMRI) shows that when evaluating brands, consumers primarily use emotions (personal feelings and experiences), rather than information (brand attributes, features, and facts).
Advertising research reveals that the consumer’s emotional response to an ad has far greater influence on their reported intent to buy a product than does the ad’s content — by a factor of 3-to-1 for television commercials and 2-to-1 for print ads.
How quickly you decide to buy a pair of sneakers is entirely different from how long you take to decide to buy a house. But, some general approaches hold true across all selling that can help your team shorten the sales cycle and close more deals faster.
Remember, the longer your sales cycle, the more time for your competition to swoop in and steal your deal.
Show notes
Focusing On Activities Instead Of Actual Results
Outputs of Marketing/Selling: are essentially the avenues and activities you use to reach out to customers. Print advertising and retail stores are two traditional avenues for marketing your business. Content marketing outputs have exploded over the past decade, making blogs, social media, videos, surveys, and other online tools incredibly valuable. The trouble arises when businesses try to measure their effectiveness based strictly on these outputs. Unfortunately, the amount of time and effort involved does not guarantee any degree of marketing progress. You can have infinity outputs, but if they’re ineffective, they have absolutely no value.
Outcomes of Marketing/Selling: are much more reliable area of focus. They are the resultof the hard work you expend through your outputs. So let’s say you use your website to gather email addresses. Then you send out relevant newsletters to those who opted in. The outputs are your website and your newsletters. But what matters? The outcomes: How many sales were made as a result? How has the newsletter changed public perception of your company?
Show notes
In today’s time, a lot depends on the way you market your business on the digital platforms. That is because the era is about digitization and every business is benefitting the most from online marketing. Online marketing has proven to be beneficial for businesses as it not only provides a wider channel to communicate with the potential customers, but also enables entrepreneurs to market in a much cost-effective manner. This is possible when you have a well-planned marketing strategy. While you may feel that taking matters in your own hand is right, I would not recommend it. If you try to work out your online marketing strategy on your own, you may get some success. However, in the long run, you will find it difficult to keep the success consistent. Professional experience and understanding of the different concepts of online marketing is necessary to have a good online marketing strategy. Therefore, you need to hire a good experienced and knowledgeable marketing agency. So, how do you determine which agency is right for your business marketing. Well, here are some points to consider.
Show notes
Why Facebook Ads….Facebook Knows More About You Then You Know Yourself!! More then half a trillion dollars of advertising revenue!! Big brands to fortune 500 companies use Facebook advertising. It’s concerning that how effective it is. Things like you can pinpoint to people.
For years now, Facebook has been reducing the visibility of the business pages in people’s news feeds. This means that the organic reach of business or company posts is pretty much limited. This may be a frustrating news for most businesses who tried to make social media marketing their powerful marketing weapon. If you too are one of them, you must know that the world of social media advertising, Facebook advertising, precisely, isn’t coming to an end so soon. You can still make the most of Facebook and advertise your business with the help of paid Facebook ads. Depending on what you expect from your advertising campaign, Facebook has numerous types of advertising. In simple words, there’s one advertising type for every business and business goal.
Show notes
What Kind Of Content Your Local Service Business Should Be Creating
Take our the guessing game and focus on what people are already looking for. Rather then coming up with new ideas and taking a huge risk, focus on what are the current problems and help solve them. Using these tools you can find out what people are looking for online:
1: UberSuggest
2: Keyword Tool
3: MOZ Keyword Explorer
4: Wordstream Keywords Tool
5: InstaKeywords
Use These Free Tools & Make Sure Before You Start Your Campaigns or Your Already Running Campaigns Google UTM
Use Google UTM Tracking in order to understand each and every click which leads to conversion. Here is the link: Campaign URL Builder
Show notes
Stop playing the guessing game!! Single Most Important Metric You Should Know As a Business Owner is..... Cost Per Acquisition (Cost per acquired lead)
Show notes
Today’s video and blog is not about tactics and new technique/strategy. It’s about mindset. Are you playing defensively or offensively….are you being proactive or reactive!!
Why It’s the Best Time To Be a Small Business Social media and online marketing is one of the biggest opportunity for small businesses. Previously it use be that big companies can buy radio, TV or magazine ads. Online marketing made it affordable and reachable for small businesses. It also enabled small players to play alongside big brands. Before you cannot post a big ad next to national brand, but you can have a better optimized campaign and beat them to it. Now you can achieve great things with a small budget to compete against big brands in your industry.
“Businesses Who Are Looking At Social Media and Online Media as Gateway Drug, are reaping full benefits. Business Owners Who Are Hating The Fact They Need To Change Their Marketing & Try New Things Like Video etc. Are Laggards and Getting Crushed”
Show notes
ast Episode # 200 📲 Lead Generation Strategy Which No One Is Using
Finding where your local service business fits on social media spectrum and spending majority of time on the two or three platforms that will yield the best results is a far more advantageous option than trying to capitalize on all platforms and getting mediocre results.
Follow FSICC Formula:
- Focus: Select 1-2 channels max
- Swimming & Hunting: Be where your ideal clients are. (Don’t waste your time on the wrong channels)
- Income & Beyond: Look at different attributes beyond basic ones like Age & Demographics
- Context: Understand how they consume content
- Consistency: Don’t show up randomly….Create a proper schedule and be consistent!!
Lead Generation Strategy: Gating Your Pricing When we suggest placing a pricing page on a client’s site typically we get some version of these responses:
1) “It’s not done in our industry” or service providers don’t do this…
2) “What happens if my competition sees it?”
3) “All our pricing is custom, nothing is standard”
And then simply:
Show notes
Reasons You Are Not Ranking In Top 3 On The Maps In Your City Why you cannot ignore local SEO? Because 51% of local searches result in a store visit. 39% of mobile local searches result in an purchase and 91% of search engine users say they always find what they are seeking on search engines
Example:
Average Hot Water Tank Related searches in Edmonton and area ~450 a month.
By ranking # 1 for most competitive keywords he gets on average: 15 to 20 clients a month.
Average hot water tank transaction: ~$1100/client
Show notes
How To Design Your Service Pages To Convert Consider your service based business website as an interactive salesperson, where your job is to convince potential clients through summaries (rather than boring old service descriptions) why your services are the ones they should choose over other local competitors.
# 1: Help customers find the page
# 2: Your Headline (First thing people will read) & What you say before the fold.
84% of the traffic don't scroll beyond the first fold. What appears at the top of the page vs. what’s hidden will always influence the user experience — regardless of screen size. The average difference in how users treat info above vs. below the fold is 84% Source
Show notes
2 Step Process Step # 1: Control Third Party Assets There are 2 ways to build trust, first one is on the third party mediums example: Google Reviews, Facebook, Yelp etc. and second way is on your own website using different strategies and techniques.
Prospects are looking for you online. They're going to:
Google
Facebook
Twitter
LinkedIn
YouTube
Your Website
What will they find? What impression will you make?
Will you fail to make an impression at all?
Digital media is changing the way you build trust with others. Let's for example pickup property management companies who are service providers. A local investor searches for a keyword and it shows them this result in Edmonton, Alberta:
Show notes
Become a Local Brand I was tired of networking in the “normal way,” it was time for a change. So I did something about it. I want you to study how I did what I did. I want you to COPY ME and change how your local business generates local leads. MeetUp.com is the world’s largest network of local groups. The networking site has been around for over 12 years now and is popular among enthusiasts. Meetup makes it easy for anyone to organize a local group or find one in which people meet in person.
Results from using meetup.com
80 hours spent
$165,000 in revenue generated
1350 new email list members
Show notes
LinkedIn For Lead Generation LinkedIn is a powerful medium to generate leads. There are few reasons for that.
LinkedIn Statistics: Total Number of Linkedin Users: 500 million Last updated: 1/1/18
Percentage of users that use Linkedin Daily: 40%
There are 57% of male users and 44% female users on Linkedin.
After US, India, Brazil, Great Britain and Canada has the highest number of Linkedin users.
13% of Millennials (15-34 Years old) use Linkedin.
28% of All Internet male users use Linkedin, whereas 27% of All Internet Female users use Linkedin.
44% of Linked users earn more than $75,000 in a year
There are over 39 million students and recent grads on Linkedin. Source: LinkedIn Stats
Just to give a perspective on a given industry, there are 5.5 million accountants on Linkedn.
Show notes
Out of the box Marketing Ideas To Directly Reach Your Ideal Customers Direct Mail is one of the least crowded inboxes. Recently Stack Adapt sent this to our office:
Where adwords cost are getting up-to $50-$75 or even $100 a click and some of the other avenues get competitive. What out of the box marketing ideas you can apply?
Source: Kopywritingkourse.com
Surprise Them Surprise element works, people remember how you made them feel. Anything which are not expecting is a great way to get their attention. Examples:
- Sending box of cookies or cupcakes
- Sending a cigar with hand written note
- Pill bottle with a prescription
- Trash can with a copy....
Here is an example used by us, we send these pill bottles with this copy:
Show notes
Measuring Your Online Marketing Success One question that service providers really don’t want to spend more than a few seconds answering is: “Was it worth it?”
I spent money on adwords...
I ran a radio campaign....
We advertised on a local directory
We did instagram ads....
To ensure that the effort, time, and money you put into your marketing journey aren’t wasted, you need to have a clear vision of where you're headed.
Show notes
7 Steps Proven Framework For Online Marketing
We apply these 7 steps everyday for 100+ local service based businesses in order to help them differentiate, grow and scale. Each step is very important!! We know that location no longer bring you customers. 8,600 brick-and-mortar stores will close their doors in 2017, which is a staggering figure. Follow this 7 step proven framework to avoid getting crushed by your competition.
Step # 4: Social Media
Secret is to use the proper medium.
The first step is to identify who your audience is and where they spend their time. You want to be as specific as possible, since it will make your decision easier. Write down the answers to the following questions:
- Who is your typical customer?
- How old are they?
Show notes
7 Steps Proven Framework For Online Marketing We apply these 7 steps everyday for 100+ local service based businesses in order to help them differentiate, grow and scale. Each step is very important!! We know that location no longer bring you customers. 8,600 brick-and-mortar stores will close their doors in 2017, which is a staggering figure. Follow this 7 step proven framework to avoid getting crushed by your competition.
Show notes
Make The Default Choice Very Easy We are all followers and we love following. The moment we don’t know what to do we get uncomfortable. When you don’t make it easy for your customers, you tend to loose.
Yesterday we talked about why service providers waste more than 70% of online leads because of not having a solid closing system in their business and they fail to get back to their potential leads right away. There is another major problem before even traffic turns into a lead.
Service providers need to understand we living in the day and age where everyone has ADHD (Attention Deficit Disorder). You have seen how we browse our screens, you have seen how frustrated we get when website doesn’t load on time. Similarly we get frustrated when we businesses don’t make it easy for us to work with them.
Right now here is how the process works for an average plumber:
Show notes: https://rapidboostmarketing.com/grow
In alot of companies sales and marketing efforts don't align. You ask the marketing team, yes we are getting tons of leads and traffic. You ask the sales team, they have a very different picture of this whole situation. Harvard Business Review, 71% of qualified leads are never followed up with. What’s more is, of the leads that are followed up on, they’re only touched an average of 1.3 times. What is the biggest problem you might be asking?
Companies don’t respond fast enough to leads. In fact, they take 46 hours and 53 minutes to pick up the phone and respond to a lead.
This can be changed!! Increase from 27% to 92% is an increase of 341% lift in results just by responding immediately and persistently to online leads. We worked with one of our clients and here are the results they got...By moving their average response time from 6 days to 1 day, their close rates went from 3.2% to 7.5%.
Here is another interesting data which will surprise you. It's like every additional minute is costing you money....
After 20 hours every additional dial you or your salespeople make actually hurts your ability to make contact to qualify a lead.”
Show notes
📲 Fix Your Second Most Visited Page On Your Website: About Us Page 👨💼
It is the second most visited page on service providers website after homepage. If potential customers and clients feel a personal connection to the company's story or founder and an emotional connection to the people behind it, consumers are likely to pursue the conversation further. Great About Us page can make — or even break your website.
Remember to apply this 10 Point Formula –
First Fold (Most important area of about Us Page). In the first fold focus on your buyer persona and the value they get
Company description and Bios - A Story of the Brand (At Least for the management if not whole staff)
Why Us (Why they should choose you over multiple other options out there).
Values & Mission
Visuals (Pictures & Video)
A clear and strong call to action
Contact information
Testimonials and links
Case study data, and other facts that prove your value
Most important: To make your page as engaging as possible.
Some companies and organizations use the page "Why Us" instead of About Us page.
Show Notes
Spying On Your Competition, Learning From Them & Reverse Engineering Their Successful Campaigns
Show notes
Close More Deals When You Are Bidding Against Other Competitors Service based businesses like Roofers, Plumbers, Electricians, IT Companies etc. often quote or bid on the big projects. It can get really really competitive. Here is an strategy to help you win those big deals and contracts.
Using retargeting strategy allows you to zero in on those people who are decision makers and influence their decision especially when you know your competitors are also bidding on the same project. Don't just sit and wait for the decision, you can target them specifically around possible concerns or questions they may have. At Rapid Boost we retarget our potential clients with previous client testimonials to show them what other people think about our service which helps with our conversion ratio immensely.
Show notes
You Tried... * Sending More Traffic * Changing the Copy of The Website * Changing Call to Actions * Changing Design * Changing Pictures
Not sure why people are not converting...? Understand visitors' behavior and fix pain points with session replay, heatmaps, funnels, form analytics, and feedback campaigns
Show notes
Did you spend your valuable time building a website only to have it go unseen?
It's like having Porsche, but no tires or fuel to take it for a drive. Website without good traffic is nothing but a business card which no one pays attention to.
Here is what to do post website launch:
1: Install Google Analytics To track, analyze and evaluate
2: Tell Search Engines You Have a New Website: Setup Google and Bing Webmaster Tools
3: Check For Broken Links as Visitors and Search engines Both Hate Broken Links
4: Perform On-Site SEO (Some Resources)
Show notes
Twitter Chat Twitter chats are an excellent way to get the kind of traction most local service providers only dream of on Twitter, giving you a huge boost in engagement and traffic while generating conversations that center your business.
Big brands have been using Twitter chat, but we don't see alot of local service providers taking advantage of that. Netflix’s #DVDchat, for example, is their monthly Twitter chat. Netflix’s account will post questions around a specific theme or genre, like horror movies or musicals.
Determine business goals is a critical thing. You can’t figure out how to host a successful Twitter chat, after all, if you don’t even really know what “success” means for you.
Netflix’s #DVDchat, for example, isn’t called “#NetflixChat” or “#MovieChat.” It’s called #DVDchat, and they’ll intentionally bring up movies that aren’t on the online streaming roster, because it encourages users to subscribe to their lesser-used DVD mailing service.
Show notes
What is a Virtual Summit? A Virtual Summit is like an event or a conference where you have speakers, sponsors and thought leaders, but it is held entirely over the internet. It’s not a live event that is happening in a room or a hotel and then is live-streamed or broadcast via the web.
Why Service Based Businesses Should Hold Them? And it’s harder and harder for people to travel to events with family obligations, deadlines and natural weather patterns. So, virtual summits are gaining a huge popularity because of the convenience of being able to tap into the minds of thought leaders without having to travel.
Also, hosting a virtual summit is much cheaper then hosting an actual event or a conference. It can easily go into thousands to put up a good conference. Example:
Property Management Company putting a virtual conference: Become a Property Investor Summit
Pharmacy can put together a summit: Managing Your Diabetes Summit
Show notes
Quick Wins in SEO (Results in 15 to 30 Days)
Simple strategy to get quick organic traffic. Follow this technique step by step:
Step # 1 Goto: Google Webmasters
Step # 2 Goto search queries and look for keywords for which you are already ranking but not for top 5 positions. Here is an example of Rapid Boost Marketing website:
We are already ranking for all these keywords on position 7. Because you are already ranking for these keywords it's very easy and fast to get them in top 3 or 5. Now here is what we will do in order to increase the rankings of these keywords:
- Add more content
- Build more links (Internal and external)
- Promote on social media
- Tweak on-page SEO
Once we do these 4 things within 2-3 weeks we will see a significant improvement in rankings.
Kijiji & Craigslist = Leads On Auto-pilot Kijiji and Craigslist are one of the most visited websites in alot of countries. We know that in North America they have a solid presence. Thousands of people goto the marketplace in order to look for services. The beauty is, they have budget and need… after all they are looking to hire someone consultant, part-time or full-time employee for this role.
Go to Kijiji and Craigslist and look at the “Jobs” and “Gigs” sections. There are a few service-related links including:
- Marketing/PR/Ad
- Roofing
- Photographer
- Windows & Doors
- Plumber
- Carper Cleaning
- Sales/Biz Dev
- Web/Info design
- IT Related
Show notes
BYD Example (Reverse Engineering Toyota) The Chinese firm, whose name stands for “Build Your Dreams,” was founded as a battery and electronics manufacturer in 1995 and in 2002 they decided to expand into the automotive sector. They are regarded as one of the biggest manufacturers in China. It has even attracted investments from Warren Buffett (who in 2008 bought a 10% stake in the firm and upped it in August 2009).
So, what does BYD do and how they have been able to grow this fast?
Reverse engineering...BYD's cars are mostly virtually-identical copies of Toyota models, but sold at half the price. BYD has become quite a success story, becoming the world’s largest supplier of Ni-Cd batteries and the second-largest supplier of Li-Ion batteries, and they is applying its reverse engineering experience to an ever-widening array of products.
Here they reduced their cost on R&D and also testing and trying. Rather they focused on what is already innovated and proven then reverse engineered it produce at mass scale beating all the competitors who are building the original version.
Show notes
You can differentiate your service based business by following this 2 step process:
- Step # 1: First perform value chain audit
- Step # 2: Once you know your USP then position yourself accordingly
Step # 1: First perform value chain audit
Value chain audit (VCA)is a process where a firm identifies its primary and support activities that add value to its final product and then analyze these activities to reduce costs or increase differentiation.
Value Chain Audit walks you through the major areas of your business and help you understand where you deliver value and can create more value:
Show notes
How to Create Custom Audiences on Facebook & Types of Custom Audiences: Customer List (a.k.a. Standard) Custom Audiences
App Activity Custom Audiences
Engagement Custom Audiences
Website Traffic
Offline Activity (Stores, Phones etc.)
Lookalike Audiences
Free Download: Facebook Ads Authority
Here is step by step process to create custom audience on Facebook:
Show notes
Blogging Checklist (Before & After Publishing)
Before you hit that publish button go over this checklist to make sure you have all the critical elements of a successful blog post. You have already put alot of time and energy into creating a blog, follow this checklist to get the maximum return on investment
Other related podcasts:
How to Convert Blog Traffic Into Leads & Write Content Which Potential Customers Want To Consume
How To Make Your Content Super Addictive For Your Audience Using EECU formula
Using existing content how can you get likes, engagement, clicks & traffic
How To Write Winning Headlines For Your Ads, Blogs, Social Media & Website.
Overflow Model vs Production Model I was in a meeting with a big grocery chain and while talking to them I found out that they plan their marketing activities 1 year in advance. All the promotions, deals, specials etc. are planned and also what media will be used for what campaigns. But I find service based businesses like Lawyers, Dentists, Accountants etc. don't practice this religiously.
Alot of service based businesses approach marketing with Overflow Model, which means they react when they are in trouble....
Show notes
Season # 2
Ep 172 of Business Growth School for service providers
Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
Join us every day for 5 minutes and take away strategies which you can apply in your business.
Ep 171 of Business Growth School for service providers
Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
Join us every day for 5 minutes and take away strategies which you can apply in your business.
Last Episode # 169 👩💻 Google & Bing Ranking Factor You Don't Know About
Season # 2
Ep 170 of Business Growth School for service providers
Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
Join us every day for 5 minutes and take away strategies which you can apply in your business.
Last Episode # 168 👩💻 👨💼 Beat Your Competition When They Have More Money Using STP Approach
Season # 2
Ep 169 of Business Growth School for service providers
Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
Join us every day for 5 minutes and take away strategies which you can apply in your business.
Ep 168 of Business Growth School for service providers
Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
Join us every day for 5 minutes and take away strategies which you can apply in your business.
Season # 2
Ep 167 of Business Growth School for service providers
Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
Join us every day for 5 minutes and take away strategies which you can apply in your business.
Ep 166 of Business Growth School for service providers
Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
Join us every day for 5 minutes and take away strategies which you can apply in your business.
Ep 165 of Business Growth School for service providers
Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
Join us every day for 5 minutes and take away strategies which you can apply in your business.
Today's Episode: 👍 Is your online marketing a picture of chaos or is it a well-oiled machine?
Season # 2
Ep 164 of Business Growth School for service providers
Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
Join us every day for 5 minutes and take away strategies which you can apply in your business.
Today's Episode: 👍 5 Free Internet Marketing Tools To Help You Outperform Your Competition
Season # 2
Ep 163 of Business Growth School for service providers
Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
Join us every day for 5 minutes and take away strategies which you can apply in your business.
Today's Episode: 👍 Why a Lot of Marketing Campaigns Fail
Season # 2
Ep 162 of Business Growth School for service providers
Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
Join us every day for 5 minutes and take away strategies which you can apply in your business.
Today's Episode: 👍 What To Do In Order To Be Seen On Facebook Newsfeed
Season # 2
Ep 161 of Business Growth School for service providers
Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
Join us every day for 5 minutes and take away strategies which you can apply in your business.
Today's Episode: 💥 Voice search is Important for Leads...
Season # 2
Ep 160 of Business Growth School for service providers
Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
Join us every day for 5 minutes and take away strategies which you can apply in your business.
Today's Episode: Reach the right audience on Facebook
Season # 2
Ep 159 of Business Growth School for service providers
Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
Join us every day for 5 minutes and take away strategies which you can apply in your business.
Today's Episode: Reach the right audience on Facebook
Season # 2
Ep 158 of Business Growth School for service providers
Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
Join us every day for 5 minutes and take away strategies which you can apply in your business.
Today's Episode: Backlinks....Do They Even Matter Anymore?
Season # 2
Ep 157 of Business Growth School for service providers
Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
Join us every day for 5 minutes and take away strategies which you can apply in your business.
Today's Episode:Bing, a low hanging fruit!
Season # 2
Ep 156 of Business Growth School for service providers
Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
Join us every day for 5 minutes and take away strategies which you can apply in your business.
Today's Episode: Content Marketing Planning For Service Providers
Season # 2
Ep 155 of Business Growth School for service providers
Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
Join us every day for 5 minutes and take away strategies which you can apply in your business.
Today's Episode: How To Increase Your Revenue In Most Profitable Services....Fast
Season # 2
Ep 154 of Business Growth School for service providers
Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
Join us every day for 5 minutes and take away strategies which you can apply in your business.
Today's Episode 153: Why Testing Is Critical For Success
Season # 2
Ep 152 of Business Growth School for service providers
Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
Join us every day for 5 minutes and take away strategies which you can apply in your business.
Season # 2
Ep 152 of Business Growth School for service providers
Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
Join us every day for 5 minutes and take away strategies which you can apply in your business.
Last Episode # 151 Guide Method - Lead Generation Strategy
Season # 2
Ep 151 of Business Growth School for service providers
Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
Join us every day for 5 minutes and take away strategies which you can apply in your business.
Last Episode # 150 Facebook Ads in 2018
Season # 2
Ep 150 of Business Growth School for service providers
Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
Join us every day for 5 minutes and take away strategies which you can apply in your business.
Last Episode # 149Ad Blockers & Future of Display Advertising
Connect with us: Twitter: Rapid Boost
Instagram: Business Growth School
Ali's Twitter: Ali Salman
Facebook Group: Business Growth School
Leave a Review on iTunes: Business Growth School
Season # 2
Ep 149 of Business Growth School for service providers
Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
Join us every day for 5 minutes and take away strategies which you can apply in your business.
Connect with us: Looking To Grow Your Services Business? Access 12 Video Lessons
Twitter: Rapid Boost
Instagram: Business Growth School
Ali's Twitter: Ali Salman
Facebook Group: Business Growth School
Leave a Review on iTunes: Business Growth School
Season # 2
Ep 148 of Business Growth School for service providers
Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor….If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
Join us every day for 5 minutes and take away strategies which you can apply in your business.
Connect with us: Looking To Grow Your Services Business? Access 12 Video Lessons
Twitter: Rapid Boost
Instagram: Business Growth School
Ali's Twitter: Ali Salman
Facebook Group: Business Growth School
Leave a Review on iTunes: Business Growth School
Ep 147 of Business Growth School for service providers
Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
Join us every day for 5 minutes and take away strategies which you can apply in your business.
Ep 146 of Business Growth School for service providers
Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
Join us every day for 5 minutes and take away strategies which you can apply in your business.
Yesterday's Episode # 145 I apologize...
Episode # 146Decrease Website Bounce Ratio With This Simple Tweak
Other blogs on bounce rate: Using Videos & Visuals To Increase Time On Site & Reduce Bounce Rate Google Analytics 101
6 Ways to Improve Conversion Rate For PPC & Google Adwords
Ep 145 of Business Growth School for service providers
Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
Join us every day for 5 minutes and take away strategies which you can apply in your business.
Ep 144 of Business Growth School for service providers
Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
Join us every day for 5 minutes and take away strategies which you can apply in your business.
Ep 143 of Business Growth School for service providers
Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
Join us every day for 5 minutes and take away strategies which you can apply in your business.
Connect with us: Looking To Grow Your Services Business? Access 12 Video Lessons
Twitter: Rapid Boost
Instagram: Business Growth School
Ali's Twitter: Ali Salman
Facebook Group: Business Growth School
Leave a Review on iTunes: Business Growth School
Ep 142 of Business Growth School for service providers
Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
Join us every day for 5 minutes and take away strategies which you can apply in your business.
7 Business Growth Strategies Part 1
7 Business Growth Strategies - Part 2
7 Business Growth Strategies - Part 3
This week is all about SEO (Search Engine Optimization) to help you get an edge and also outperform your competition.
5 SIGNS OF BAD SEO
No longer guess your search rankings and get accurate data
Get Free Content (Blogs, Infographics etc.) Without Writing a Single Word
How long does it take to rank on Google? How long does it take for SEO to show results?
Google search results page is getting busier, apply this tactic to increase CTR (Click Through Rate)
How much SEO services cost
Major Update in SEO and Why You Should Take Advantage of This Opportunity
How To Get More Search Traffic From Existing Content
Bonus:
5 Free Tools To Help You Check Duplicate Content
How to Find Long Tail Keywords Using Free Tools to Tap Into 70% of Search Traffic
Connect with us: Twitter: Rapid Boost
Instagram: Business Growth School
Ali's Twitter: Ali Salman
Facebook Group: Business Growth School
Leave a Review on iTunes: Business Growth School
Ep 140 of Business Growth School for service providers
Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor….If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
Join us every day for 5 minutes and take away strategies which you can apply in your business.
Connect with us: Looking To Grow Your Services Business? Access 12 Video Lessons
Twitter: Rapid Boost
Instagram: Business Growth School
Ali’s Twitter: Ali Salman
Facebook Group: Business Growth School
Leave a Review on iTunes: Business Growth School
Ep 140 of Business Growth School for service providers
Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
Join us every day for 5 minutes and take away strategies which you can apply in your business.
Connect with us: Looking To Grow Your Services Business? Access 12 Video Lessons
Twitter: Rapid Boost
Instagram: Business Growth School
Ali's Twitter: Ali Salman
Facebook Group: Business Growth School
Leave a Review on iTunes: Business Growth School
Ep 139 of Business Growth School for service providers
Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor….If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
Join us every day for 5 minutes and take away strategies which you can apply in your business.
Connect with us: Looking To Grow Your Services Business? Access 12 Video Lessons
Twitter: Rapid Boost
Instagram: Business Growth School
Ali’s Twitter: Ali Salman
Facebook Group: Business Growth School
Leave a Review on iTunes: Business Growth School
Ep 138 of Business Growth School for service providers
Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor….If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
Join us every day for 5 minutes and take away strategies which you can apply in your business.
Connect with us: Looking To Grow Your Services Business? Access 12 Video Lessons
Twitter: Rapid Boost
Instagram: Business Growth School
Ali’s Twitter: Ali Salman
Facebook Group: Business Growth School
Leave a Review on iTunes: Business Growth School
Ep 137 of Business Growth School for service providers
Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
Join us every day for 5 minutes and take away strategies which you can apply in your business.
Connect with us: Looking To Grow Your Services Business? Access 12 Video Lessons
Twitter: Rapid Boost
Instagram: Business Growth School
Ali's Twitter: Ali Salman
Facebook Group: Business Growth School
Leave a Review on iTunes: Business Growth School
Ep 136 of Business Growth School for service providers
Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
Join us every day for 5 minutes and take away strategies which you can apply in your business.
Connect with us: Looking To Grow Your Services Business? Access 12 Video Lessons
Twitter: Rapid Boost
Instagram: Business Growth School
Ali's Twitter: Ali Salman
Facebook Group: Business Growth School
Leave a Review on iTunes: Business Growth School
Ep 135 of Business Growth School for service providers
Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
Join us every day for 5 minutes and take away strategies which you can apply in your business.
7 Business Growth Strategies Part 1
7 Business Growth Strategies - Part 2
This week is all about tools. Tools and technology to help you get an edge and also outperform your competition.
Video Marketing Tools Everyone Should Know About
Tools To Help You With Facebook Live
Free & Paid Webinar Tools
Free & Paid Marketing Automation Tools
Tools To Spy on Your Competition on Social Media
10 Essential Tools for Writing a Captivating Marketing Email
9 SEO tools your service based business will require to get started
Connect with us: Twitter: Rapid Boost
Instagram: Business Growth School
Ali's Twitter: Ali Salman
Facebook Group: Business Growth School
Leave a Review on iTunes: Business Growth School
Ep 134 of Business Growth School for service providers
Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
Join us every day for 5 minutes and take away strategies which you can apply in your business.
Connect with us: Looking To Grow Your Services Business? Access 12 Video Lessons
Twitter: Rapid Boost
Instagram: Business Growth School
Ali's Twitter: Ali Salman
Facebook Group: Business Growth School
Leave a Review on iTunes: Business Growth School
Ep 133 of Business Growth School for service providers
Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
Join us every day for 5 minutes and take away strategies which you can apply in your business.
Ep 132 of Business Growth School for service providers
Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
Join us every day for 5 minutes and take away strategies which you can apply in your business.
5 Most important metrics (highlighted in the Google analytics screenshot of our client):
Setup a free Google analytics account, so you can track this data easily.
1: What are traffic sources (Analyze them)
2: What is the bounce ratio (Commitment)
3: How many pages per session (Traffic source/pages per session) = Most committed traffic
4: Average session duration (Again compare that with traffic source
5: Conversion rate for every channel + conversion ratio for every channel
Connect with us: Looking To Grow Your Services Business? Access 12 Video Lessons
Twitter: Rapid Boost
Instagram: Business Growth School
Ali's Twitter: Ali Salman
Facebook Group: Business Growth School
Leave a Review on iTunes: Business Growth School
Ep 131 of Business Growth School for service providers
Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
Join us every day for 5 minutes and take away strategies which you can apply in your business.
Connect with us: Looking To Grow Your Services Business? Access 12 Video Lessons
Twitter: Rapid Boost
Instagram: Business Growth School
Ali's Twitter: Ali Salman
Facebook Group: Business Growth School
Leave a Review on iTunes: Business Growth School
Ep 130 of Business Growth School for service providers
Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
Join us every day for 5 minutes and take away strategies which you can apply in your business.
Connect with us: Twitter: Rapid Boost
Instagram: Business Growth School
Ali's Twitter: Ali Salman
Facebook Group: Business Growth School
Leave a Review on iTunes: Business Growth School
Ep 129 of Business Growth School for service providers
Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
Join us every day for 5 minutes and take away strategies which you can apply in your business.
7 Business Growth Strategies Part 1
This weeks 7 Business Growth Strategies:
Social Media Image Size Guide For Local Businesses
Getting Traffic & Leads Using Infographics & How 1 Infographic Generated Over 250k+ Shares
5 Free Twitter Tools To Help You Grow Your Engagement & Followers
Important Google Ranking Factor Which You Are Ignoring
How to Find Long Tail Keywords Using Free Tools to Tap Into 70% of Search Traffic
Should You Bid On Branded Keywords & Your Business Name in Adwords?
Most Important Things For On Page SEO
Ep 128 of Business Growth School for service providers
Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
Join us every day for 5 minutes and take away strategies which you can apply in your business.
Ep 127 of Business Growth School for service providers
Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
Join us every day for 5 minutes and take away strategies which you can apply in your business.
Ep 126 of Business Growth School for service providers
Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor….If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
Join us every day for 5 minutes and take away strategies which you can apply in your business.
Ep 125 of Business Growth School for service providers
Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
Join us every day for 5 minutes and take away strategies which you can apply in your business.
Ep 124 of Business Growth School for service providers
Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
Join us every day for 5 minutes and take away strategies which you can apply in your business.
Show notes
Connect with us: Twitter: Rapid Boost
Instagram: Business Growth School
Ali's Twitter: Ali Salman
Facebook Group: Business Growth School
Leave a Review on iTunes: Business Growth School
Ep 123 of Business Growth School for service providers
Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
Join us every day for 5 minutes and take away strategies which you can apply in your business.
Connect with us: Twitter: Rapid Boost
Instagram: Business Growth School
Ali's Twitter: Ali Salman
Facebook Group: Business Growth School
Leave a Review on iTunes: Business Growth School
Ep 122 of Business Growth School for service providers
Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
Join us every day for 5 minutes and take away strategies which you can apply in your business.
Ep 121 of Business Growth School for service providers
Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
Join us every day for 5 minutes and take away strategies which you can apply in your business.
Ep 120 of Business Growth School for service providers
Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
Join us every day for 5 minutes and take away strategies which you can apply in your business.
Connect with us: Twitter: Rapid Boost
Instagram: Business Growth School
Ali's Twitter: Ali Salman
Facebook Group: Business Growth School
Leave a Review on iTunes: Business Growth School
Ep 119 of Business Growth School for service providers
Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
Join us every day for 5 minutes and take away strategies which you can apply in your business.
Ep 118 of Business Growth School for service providers
Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
Join us every day for 5 minutes and take away strategies which you can apply in your business.
Ep 117 of Business Growth School for service providers
Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
Join us every day for 5 minutes and take away strategies which you can apply in your business.
Connect with us: Twitter: Rapid Boost
Instagram: Business Growth School
Ali's Twitter: Ali Salman
Facebook Group: Business Growth School
Leave a Review on iTunes: Business Growth School
Ep 116 of Business Growth School for service providers
Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor….If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
Join us every day for 5 minutes and take away strategies which you can apply in your business.
Ep 115 of Business Growth School for service providers
Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
Join us every day for 5 minutes and take away strategies which you can apply in your business.
Ep 114 of Business Growth School for service providers
Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
Join us every day for 5 minutes and take away strategies which you can apply in your business.
Facebook Group Business Growth School: https://www.facebook.com/groups/1637003082999364/
Ep 113 of Business Growth School for service providers
Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
Join us every day for 5 minutes and take away strategies which you can apply in your business.
Ep 112 of Business Growth School for service providers
Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
Join us every day for 5 minutes and take away strategies which you can apply in your business.
Ep 111 of Online Marketing Lessons for local service providers
Whether you are an entrepreneur or a local plumber, dentist, doctor, accountant or a lawyer who is trying to with bring exponential growth to the business, a VP of Sales trying to optimize your sales & marketing, or a CMO wanting to get greater ROI from your marketing and sales department this podcast is for you.
Ep 110 of Online Marketing Lessons for local service providers
Whether you are an entrepreneur or a local plumber, dentist, doctor, accountant or a lawyer who is trying to with bring exponential growth to the business, a VP of Sales trying to optimize your sales & marketing, or a CMO wanting to get greater ROI from your marketing and sales department this podcast is for you.
Ep 109 of Online Marketing Lessons for local service providers
Whether you are an entrepreneur or CEO tasked with bring exponential growth to the business, a VP of Sales trying to optimize your sales & marketing, or a CMO wanting to get greater ROI from your marketing and sales department this podcast is for you.
Ep 108 of Online Marketing Lessons for local service providers
Whether you are an entrepreneur or CEO tasked with bring exponential growth to the business, a VP of Sales trying to optimize your sales & marketing, or a CMO wanting to get greater ROI from your marketing and sales department this podcast is for you.
Ep 107 of Online Marketing Lessons for local service providers
Whether you are an entrepreneur or CEO tasked with bring exponential growth to the business, a VP of Sales trying to optimize your sales & marketing, or a CMO wanting to get greater ROI from your marketing and sales department this podcast is for you.
Ep 106 of Online Marketing Lessons for local service providers
Whether you are an entrepreneur or CEO tasked with bring exponential growth to the business, a VP of Sales trying to optimize your sales & marketing, or a CMO wanting to get greater ROI from your marketing and sales department this podcast is for you.
Ep 105 of Online Marketing Lessons for local service providers
Whether you are an entrepreneur or CEO tasked with bring exponential growth to the business, a VP of Sales trying to optimize your sales & marketing, or a CMO wanting to get greater ROI from your marketing and sales department this podcast is for you.
Ep 104 of Online Marketing Lessons for local service providers
Whether you are an entrepreneur or CEO tasked with bring exponential growth to the business, a VP of Sales trying to optimize your sales & marketing, or a CMO wanting to get greater ROI from your marketing and sales department this podcast is for you.
Ep 103 of Online Marketing Lessons for local service providers
Whether you are an entrepreneur or CEO tasked with bring exponential growth to the business, a VP of Sales trying to optimize your sales & marketing, or a CMO wanting to get greater ROI from your Marketing department this podcast is for you.
Ep # 98 of Online Marketing Lessons
Show notes: Https://rapidboostmarketing.com/grow
Online Marketing School: Https://onlinemarketingschool.biz
Ep # 97 of Online Marketing Lessons
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Online Marketing School: Https://onlinemarketingschool.biz
Ep # 96
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Online Marketing School: Https://onlinemarketingschool.biz
Ep # 95
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Ep # 94
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Ep # 93
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Ep # 92
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Ep # 91
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Ep # 90
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Ep # 89
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Ep # 88
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Ep # 87
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Ep # 86
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Ep # 85
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Ep # 84
Show notes: http://rapidboostmarketing.com/grow
Online Marketing School: https://onlinemarketingschool.biz
Ep # 83
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Learn more: https://onlinemarketingschool.biz
Ep # 82
Show notes: http://rapidboostmarketing.com/grow
Online Marketing School: https://onlinemarketingschool.biz/
Ep # 81
Show notes: http://rapidboostmarketing.com/grow
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Ep # 80
Show notes: http://rapidboostmarketing.com/grow
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Ep # 79
Show notes: Http://rapidboostmarketing.com/grow
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Special Announcement
Launching: Online Marketing School
Website: http://onlinemarketingschool.biz/
Show Notes
Last Few Episodes:
Too Many Choices is Hurting Your Marketing Conversion
5 Business Apps that Really Work for Service Based Businesses
LinkedIn Retargeting For Service Providers
#1 Traffic Generation Channel for Local Service Providers
Most Important Thing When it Comes to Online Marketing
Why You Should be Using Facebook and Not For the Reason You Think….
Google’s new feature: Make your business stand out using Google posts
Stop selling, give today’s buyer what they want
Mobile Responsive Website Design Is Critical to Conversion
Last Few Episodes:
Too Many Choices is Hurting Your Marketing Conversion
5 Business Apps that Really Work for Service Based Businesses
LinkedIn Retargeting For Service Providers
#1 Traffic Generation Channel for Local Service Providers
Most Important Thing When it Comes to Online Marketing
Why You Should be Using Facebook and Not For the Reason You Think….
Google’s new feature: Make your business stand out using Google posts
Stop selling, give today’s buyer what they want
Mobile Responsive Website Design Is Critical to Conversion
Last Few Episodes:
Too Many Choices is Hurting Your Marketing Conversion
5 Business Apps that Really Work for Service Based Businesses
LinkedIn Retargeting For Service Providers
#1 Traffic Generation Channel for Local Service Providers
Most Important Thing When it Comes to Online Marketing
Why You Should be Using Facebook and Not For the Reason You Think….
Google’s new feature: Make your business stand out using Google posts
Stop selling, give today’s buyer what they want
Mobile Responsive Website Design Is Critical to Conversion
Last Few Episodes:
Too Many Choices is Hurting Your Marketing Conversion
5 Business Apps that Really Work for Service Based Businesses
LinkedIn Retargeting For Service Providers
#1 Traffic Generation Channel for Local Service Providers
Most Important Thing When it Comes to Online Marketing
Why You Should be Using Facebook and Not For the Reason You Think….
Google’s new feature: Make your business stand out using Google posts
Stop selling, give today’s buyer what they want
Mobile Responsive Website Design Is Critical to Conversion
Last Few Episodes:
Too Many Choices is Hurting Your Marketing Conversion
5 Business Apps that Really Work for Service Based Businesses
LinkedIn Retargeting For Service Providers
#1 Traffic Generation Channel for Local Service Providers
Most Important Thing When it Comes to Online Marketing
Why You Should be Using Facebook and Not For the Reason You Think….
Google’s new feature: Make your business stand out using Google posts
Stop selling, give today’s buyer what they want
Mobile Responsive Website Design Is Critical to Conversion
Last Few Episodes:
LinkedIn Retargeting For Service Providers
#1 Traffic Generation Channel for Local Service Providers
Most Important Thing When it Comes to Online Marketing
Why You Should be Using Facebook and Not For the Reason You Think….
Google’s new feature: Make your business stand out using Google posts
Stop selling, give today’s buyer what they want
Mobile Responsive Website Design Is Critical to Conversion
Last Few Episodes:
LinkedIn Retargeting For Service Providers
#1 Traffic Generation Channel for Local Service Providers
Most Important Thing When it Comes to Online Marketing
Why You Should be Using Facebook and Not For the Reason You Think….
Google’s new feature: Make your business stand out using Google posts
Stop selling, give today’s buyer what they want
Mobile Responsive Website Design Is Critical to Conversion
To listen to previous episodes goto:
5 Minute Online Marketing Lessons
Last Few Episodes:
#1 Traffic Generation Channel for Local Service Providers
Most Important Thing When it Comes to Online Marketing
Why You Should be Using Facebook and Not For the Reason You Think….
Google’s new feature: Make your business stand out using Google posts
Stop selling, give today’s buyer what they want
Mobile Responsive Website Design Is Critical to Conversion
A micro blogging platform is the quickest and easiest way for you to gain attention for your business. Twitter is one of the most popular platforms in this region which allows you to propagate your business in pithy and focused tweets. It has a large network which gives you a huge audience to build your online reputation. Knowing how to use this social media wisely may help you to add to your business.
Show Notes
Access Show Notes
To listen to previous episodes goto:
5 Minute Online Marketing Lessons
Tools Mentioned in The Podcast:
-
Hunter.io
-
Clearbit Connect
-
Email Checker
-
Norbert
-
Datanyze
-
Buzzstream
To listen to previous episodes goto:
5 Minute Online Marketing Lessons
Free Tools To Check Website Speed:
-
Web Page Test
-
Pingdom
-
Page Scoring
-
Google Page Speed Insights
To listen to previous episodes goto:
5 Minute Online Marketing Lessons
FREE Giveaway: Top 10 SEO Mistakes
FREE SEO Audit
To listen to previous episodes goto:
5 Minute Online Marketing Lessons
27 Best Link building tools and resources to built authority links
To listen to previous episodes goto:
5 Minute Online Marketing Lessons
Hootsuite
IFTTT
SocialOomph
TweetDeck
Tweepi
SocialFlow
SproutSocial
SocialBro
CrowdBooster
ArgyleSocial
DashBurst
To listen to previous episodes goto:
5 Minute Online Marketing Lessons
Call tracking is a method of generating unique phone numbers to track the overall effectiveness of a campaign where the primary call to action involves your customer calling the business.
For example, if your marketing campaign consists of PPC, Tradeshows, and Radio Ads, each marketing channel is assigned a different phone number so you could measure both volume and quality of phone conversation.
Call Tracking Tools:
Call Rail
Call Tracking Metrics
Listen to previous episodes: 5 Minute Online Marketing Lessons
Facebook Live Video for Professional Service Providers
To listen to previous episodes goto:
5 Minute Online Marketing Lessons
Learn how Geoff is building his company Raw Media
Founded in Calgary, Alberta, Canada in 2011 with the goal of providing consumers a better home theater experience at an affordable price. During the past few years many startups have come and gone but quality and customer service has made us an anchor in the industry and the standard in performance.
Raw Media devices do not need to be "Jailbroke" or "rooted", they come standard with Kodi Media Centre, formally known as XBMC.
After extensive market research and focus groups, Raw Media put together a media centre that echos what the consumer wants. Incredible speed, ease of use, compact size and our legendary remote control. "We dont want our clients to be restricted in use, we left the box raw and unrestricted." This means you will be able to install thousands of free apps like skype, play games, open and edit documents and spreadsheets, surf the web, send and receive emails, add external peripherals such as webcams, mics, printers, card readers, digital cameras, KODI aka XBMC and much more.
Self starter & self created entrepreneur who has been involved in 5 successful start ups, Also owned a strong position within these start ups companies. Since starting these businesses from the ground up I have sold these positions for an excellent returns and along with these investors and partners.
Currently own Top Shelf Franchising Corporation who works with over 30 + franchising companies in many different sectors and industries. To put it simple we are option providers to individuals looking to acquire a business and a franchise. Been in business since 07 and have a creditable track record with clients and franchisers.
Company Website
Introduction:
Tema Frank has been helping businesses and organizations market themselves more effectively on the Internet since the late 1990s. In 2001 she founded Web Mystery Shoppers Inc., one of the world's first remote usability testing companies, and one of the very few to do large-sample size usability testing.
In 2012 she launched the Frank Online Marketing Show, a weekly podcast devoted to helping Canadian companies become more successful online.
She has taught e-marketing at the University of Alberta and the Université de Pau et des Pays de l'Adour (in France), given seminars and workshops on the topic, and written about how the internet can help businesses sell more and communicate better.
She is also the author of the best-selling book, "Canada's Best Employers for Women: A guide for job-hunters, employees and employers."
Frank Online Connections
LinkedIn Profile
Terri McCullough LinkedIn's Profile
Company Website: Primerica
Recommended Books: The Compound Effect
The Entrepreneur Roller Coaster
Michael Cirillo LinkedIn Profile Personal Website
Recommended Book: How to Win Friends and Influence People
Michael's Podcast: The Dealer Playbook
Company's Website: Flex Dealer
Michael Kroll's LinkedIn Profile**
Company Website The Sales Effect**
Recommended Book: All Marketers Are Liars**
Neil Patel's LinkedInProfile**
Company's Website: Kabuni**
Book Recommendations: Passion Capital**
Exponential Organizations
Twitter: Ken Kolodziej**
Ken Kolodziej's LinkedIn
Company's Website: String Automotive**
Collin Snowball's LinkedIn Profile**
Book Recommendation: Lean Startup**
Company's Website: Websuitepro**
Kathy Schmidt's LinkedIn Profile**
Company's Website: Schmidt Realty Group**
Book Recommendations: Why People Fail**
Email: kathy@weselledmonton.com
Twitter: Link**
Monthly Report: Link
Bruce Baker's LinkedIn Profile**
Company Website
Book Recommendations:
Good to Great by Jim Collins
Great by Choice* also by Jim Collins***
Podcast Link
