Clicks And Leads For Entrepreneurs | Digital Marketing | Success Thinking: Recent Episodes
Nicola Cairncross - Author, Speaker, Podcaster & Digital Marketing Strategist
How to make it easy for your ideal client or customer to buy from you.https://youtu.be/AGtkL9IqORw#easytobuy #makingasale #trybeforeyoubuySCHEDULE A VIDEO CONSULT WITH MEhttps://clicksandleads.com/diary/Not ready? Here Are 3 Other Ways I Can Helphttps://clicksandleads.com/links/A BIT OF BACKGROUNDHi, I'm Nicola Cairncross and I've been a self-employed freelancer & business founder for over 25+ years now. Whether you are a seasoned business owner or you are new to the world of entrepreneurship, I know I can help you - because I've been there. Every business I've started, I've marketed online, from scratch, with barely any budget.Watch Nicola In Action Live Here https://youtu.be/SZlkhjEKzoQEquipment I Use Myself & Recommend: Ring Light - https://amzn.to/3i6Ic85 Blue Yeti Microphone - https://amzn.to/3VKZ6rp Thrive Architect (Web Design & Leads Capture) - https://ClicksAndLeads.com/thrive Thrive Cart (Secure Payment Gateway) - https://ClicksAndLeads.com/thrivecart* Active Campaign (Marketing Automation) - https://ClicksAndLeads.com/activecampaign(All links above are affiliate links, you don't pay any more, I get an extra coffee!)Subscribe To This Channel Herehttps://www.youtube.com/@NicolaCairncrossYOU MIGHT ALSO ENJOY"Start An Online Business In 2023https://youtu.be/aFjuWSE7EiQ3 Best Practices For Making Good Decisionshttps://youtu.be/OUgyVOImIwEMoney Gym Book Audio - Introductionhttps://youtu.be/DhSo2I2FK4sEntrepreneurs Traps - Part #1https://youtu.be/zdu_UqF9qfIBecoming A Successful Entrepreneur - Part #1https://youtu.be/9VPz-Rg6hQsHate Sales & Selling In Your Business?https://youtu.be/TCwylhYfbeUCopyright @NicolaCairncross 2022
In this short video, I share the best way to think about piling up solutions for your ideal client or customer. https://youtu.be/EwgWvvnwv9s SCHEDULE A VIDEO CONSULT WITH MEhttps://clicksandleads.com/diary/3 Other Ways I Can Help You Market Your Business OnlineDownload My Book 'Attract 3.0' -https://clicksandleads.com/booksBook A Public Website / Marketing Review -https://clicksandleads.com/contactJoin The Academy https://clicksandleads.com/academyHi, I'm Nicola Cairncross and I've been a self-employed freelancer & business founder for over 25+ years now. Whether you are a seasoned business owner or you are new to the world of entrepreneurship, I know I can help you - because I've been there. Every business I've started, I've marketed online, from scratch, with barely any budget.Watch Nicola In Action Live Here https://youtu.be/SZlkhjEKzoQ'Be Everywhere Online' presentation here https://youtu.be/PXM4RaWNyRwEquipment I Use Myself & Recommend: Ring Light - https://amzn.to/3i6Ic85 Blue Yeti Microphone - https://amzn.to/3VKZ6rp Thrive Architect (Web Design & Leads Capture) - https://ClicksAndLeads.com/thrive Thrive Cart (Secure Payment Gateway) - https://ClicksAndLeads.com/thrivecart* Active Campaign (Marketing Automation) - https://ClicksAndLeads.com/activecampaign(All links above are affiliate links, you don't pay any more, I get an extra coffee!)Subscribe To This Channel Herehttps://www.youtube.com/@NicolaCairncrossYOU MIGHT ALSO ENJOY"Start An Online Business In 2023https://youtu.be/aFjuWSE7EiQ3 Best Practices For Making Good Decisionshttps://youtu.be/OUgyVOImIwEMoney Gym Book Audio - Introductionhttps://youtu.be/DhSo2I2FK4sEntrepreneurs Traps - Part #1https://youtu.be/zdu_UqF9qfIBecoming A Successful Entrepreneur - Part #1https://youtu.be/9VPz-Rg6hQsHate Sales & Selling In Your Business?https://youtu.be/TCwylhYfbeUCopyright @NicolaCairncross 2022
In this short video I cover how, when you really know your ideal customer or client, you'll really know their issues, challenges & the burdens they carry. https://youtu.be/gWbVNCmk_CI“Beyond Imposter Syndrome: Proven strategies for building confidence and finally feeling good enough“ by Margaret Collins - Buy On Amazon https://amzn.to/3YERd9nSCHEDULE A VIDEO CONSULT WITH MEhttps://clicksandleads.com/diary/3 Other Ways I Can Help You Market Your Business OnlineDownload My Book 'Attract 3.0' -https://clicksandleads.com/booksBook A Public Website / Marketing Review -https://clicksandleads.com/contactJoin The Academy https://clicksandleads.com/academyHi, I'm Nicola Cairncross and I've been a self-employed freelancer & business founder for over 25+ years now. Whether you are a seasoned business owner or you are new to the world of entrepreneurship, I know I can help you - because I've been there. Every business I've started, I've marketed online, from scratch, with barely any budget.Watch Nicola In Action Live Here https://youtu.be/SZlkhjEKzoQ'Be Everywhere Online' presentation here https://youtu.be/PXM4RaWNyRwEquipment I Use Myself & Recommend: Ring Light - https://amzn.to/3i6Ic85 Blue Yeti Microphone - https://amzn.to/3VKZ6rp Thrive Architect (Web Design & Leads Capture) - https://ClicksAndLeads.com/thrive Thrive Cart (Secure Payment Gateway) - https://ClicksAndLeads.com/thrivecart* Active Campaign (Marketing Automation) - https://ClicksAndLeads.com/activecampaign(All links above are affiliate links, you don't pay any more, I get an extra coffee!)Subscribe To This Channel Herehttps://www.youtube.com/@NicolaCairncrossYOU MIGHT ALSO ENJOY"Start An Online Business In 2023https://youtu.be/aFjuWSE7EiQ3 Best Practices For Making Good Decisionshttps://youtu.be/OUgyVOImIwEMoney Gym Book Audio - Introductionhttps://youtu.be/DhSo2I2FK4sEntrepreneurs Traps - Part #1https://youtu.be/zdu_UqF9qfIBecoming A Successful Entrepreneur - Part #1https://youtu.be/9VPz-Rg6hQsHate Sales & Selling In Your Business?https://youtu.be/TCwylhYfbeUCopyright @NicolaCairncross 2022
One of the first things you have to work out is WHO is your ideal client or customer & where to find them! In this short video, I give you some ideas on how to do that...Even if you have NO IDEA! #clients #customers #businessWatch the Be Everywhere Online full presentation here https://youtu.be/PXM4RaWNyRwSCHEDULE A VIDEO CONSULT WITH MEhttps://clicksandleads.com/diary/3 Other Ways I Can Help You Market Your Business OnlineDownload My Book 'Attract 3.0' -https://clicksandleads.com/booksBook A Public Website / Marketing Review -https://clicksandleads.com/contactJoin The Academy https://clicksandleads.com/academyHi, I'm Nicola Cairncross and I've been a self-employed freelancer & business founder for over 25+ years now. Whether you are a seasoned business owner or you are new to the world of entrepreneurship, I know I can help you - because I've been there. Every business I've started, I've marketed online, from scratch, with barely any budget.Watch Nicola In Action Live Here https://youtu.be/SZlkhjEKzoQEquipment I Use Myself & Recommend: Ring Light - https://amzn.to/3i6Ic85 Blue Yeti Microphone - https://amzn.to/3VKZ6rp Thrive Architect (Web Design & Leads Capture) - https://ClicksAndLeads.com/thrive Thrive Cart (Secure Payment Gateway) - https://ClicksAndLeads.com/thrivecart* Active Campaign (Marketing Automation) - https://ClicksAndLeads.com/activecampaign(All links above are affiliate links, you don't pay any more, I get an extra coffee!)Subscribe To This Channel Herehttps://www.youtube.com/@NicolaCairncrossYOU MIGHT ALSO ENJOY"Start An Online Business In 2023https://youtu.be/aFjuWSE7EiQ3 Best Practices For Making Good Decisionshttps://youtu.be/OUgyVOImIwEMoney Gym Book Audio - Introductionhttps://youtu.be/DhSo2I2FK4sEntrepreneurs Traps - Part #1https://youtu.be/zdu_UqF9qfIBecoming A Successful Entrepreneur - Part #1https://youtu.be/9VPz-Rg6hQsHate Sales & Selling In Your Business?https://youtu.be/TCwylhYfbeUCopyright @NicolaCairncross 2022
Nicola Cairncross shares the '25 Biggest Entrepreneurs Secrets' she's learned in her 25 years of building successful online businesses (& mentoring thousands of others to do the same).SCHEDULE A MENTORING SESSION WITH MEhttps://clicksandleads.com/diary/Not Ready? Here Are All The Ways I Can Help You...https://clicksandleads.com/links/#entrepreneurs #entrepreneurship #entrepreneurlife 1:15 What kind of entrepreneurs are you?2:22 Get in front of a hungry crowd - especially in a recession3:28 Sell to their 'wants, don’t try & educate your customer4:30 Your ideal client or customer5:31 What would you do if you weren't getting paid?6:04 How to run your money 7:10 The 2-Page Business Plan & Timeline To Avoid Burnout 8:17 Be authentic & have integrity9:04 Give your expertise away freely9:36 Know the difference (employees -v- entrepreneurs)10:33 Motivation11:11 Tests or hoops11:35 Make it easy for people to buy12:14 Create a ‘how we do it here’ manual14:16 Create products from your knowledge14:45 Nobody cares15:24 Be everywhere online16:10 Outsource everything you can’t do16:27 Only keep the bits only you can do17:15 Someone else’s happiness17:58 Your bank manager & accountant18:10 Attract amazing mentors19:00 Pay yourself well19:30 Take profits & reinvest personally in other sectors20:05 Learn to tell the futureBonus: Five incredible extra resources here on YouTubeHi, I'm Nicola Cairncross and I've been a self-employed freelancer & business founder for over 25+ years now. Whether you are a seasoned business owner or you are new to the world of entrepreneurship, I know I can help you - because I've been there. Every business I've started, I've marketed online, from scratch, with barely any budget.Watch Nicola In Action Live Here https://youtu.be/SZlkhjEKzoQEquipment I Use Myself & Recommend: Ring Light - https://amzn.to/3i6Ic85 Blue Yeti Microphone - https://amzn.to/3VKZ6rp Thrive Architect (Web Design & Leads Capture) - https://ClicksAndLeads.com/thrive Thrive Cart (Secure Payment Gateway) - https://ClicksAndLeads.com/thrivecart* Active Campaign (Marketing Automation) - https://ClicksAndLeads.com/activecampaign(All links above are affiliate links, you don't pay anymore, and I get an extra coffee!)Subscribe To This Channel Herehttps://www.youtube.com/@NicolaCairncrossYOU MIGHT ALSO ENJOY"Start An Online Business In 2023https://youtu.be/aFjuWSE7EiQ3 Best Practices For Making Good Decisionshttps://youtu.be/OUgyVOImIwEMoney Gym Book Audio - Introductionhttps://youtu.be/DhSo2I2FK4sEntrepreneurs Traps - Part #1https://youtu.be/zdu_UqF9qfIBecoming A Successful Entrepreneur - Part #1https://youtu.be/9VPz-Rg6hQsHate Sales & Selling In Your Business?https://youtu.be/TCwylhYfbeUCopyright @NicolaCairncross 2022
If you are a creative entrepreneur, you find most goal setting & time management systems deeply dull and ineffective. Today I'm sharing with you my battletested personal goal setting & time management system that I have absolutely no trouble sticking to! #timemanagement #timemanagementtips #timemanagementstrategies SCHEDULE A VIDEO CONSULT WITH MEhttps://clicksandleads.com/diary/Not ready? Here Are 3 Other Ways I Can Helphttps://clicksandleads.com/links/A BIT OF BACKGROUNDHi, I'm Nicola Cairncross and I've been a self-employed freelancer & business founder for over 25+ years now. Whether you are a seasoned business owner or you are new to the world of entrepreneurship, I know I can help you - because I've been there. Every business I've started, I've marketed online, from scratch, with barely any budget.Watch Nicola In Action Live Here https://youtu.be/SZlkhjEKzoQEquipment I Use Myself & Recommend: Ring Light - https://amzn.to/3i6Ic85 Blue Yeti Microphone - https://amzn.to/3VKZ6rp Thrive Architect (Web Design & Leads Capture) - https://ClicksAndLeads.com/thrive Thrive Cart (Secure Payment Gateway) - https://ClicksAndLeads.com/thrivecart* Active Campaign (Marketing Automation) - https://ClicksAndLeads.com/activecampaign(All links above are affiliate links, you don't pay any more, I get an extra coffee!)Subscribe To This Channel Herehttps://www.youtube.com/@NicolaCairncrossYOU MIGHT ALSO ENJOY"Start An Online Business In 2023https://youtu.be/aFjuWSE7EiQ3 Best Practices For Making Good Decisionshttps://youtu.be/OUgyVOImIwEMoney Gym Book Audio - Introductionhttps://youtu.be/DhSo2I2FK4sEntrepreneurs Traps - Part #1https://youtu.be/zdu_UqF9qfIBecoming A Successful Entrepreneur - Part #1https://youtu.be/9VPz-Rg6hQsHate Sales & Selling In Your Business?https://youtu.be/TCwylhYfbeUCopyright @NicolaCairncross 2022
In 2022 I learned a few things about life, and in this short video I share them in the hope that they could benefit you too.#businesslessons #entrepreneurship #successthinkingSCHEDULE A VIDEO CONSULT WITH MEhttps://clicksandleads.com/diary/3 Other Ways I Can Help You Market Your Business OnlineDownload My Book 'Attract 3.0' -https://clicksandleads.com/booksBook A Public Website / Marketing Review -https://clicksandleads.com/contactJoin The Academy https://clicksandleads.com/academyHi, I'm Nicola Cairncross and I've been a self-employed freelancer & business founder for over 25+ years now. Whether you are a seasoned business owner or you are new to the world of entrepreneurship, I know I can help you - because I've been there. Every business I've started, I've marketed online, from scratch, with barely any budget.Watch Nicola In Action Live Here https://youtu.be/SZlkhjEKzoQEquipment I Use Myself & Recommend: Ring Light - https://amzn.to/3i6Ic85 Blue Yeti Microphone - https://amzn.to/3VKZ6rp Thrive Architect (Web Design & Leads Capture) - https://ClicksAndLeads.com/thrive Thrive Cart (Secure Payment Gateway) - https://ClicksAndLeads.com/thrivecart* Active Campaign (Marketing Automation) - https://ClicksAndLeads.com/activecampaign(All links above are affiliate links, you don't pay any more, I get an extra coffee!)Subscribe To This Channel Herehttps://www.youtube.com/@NicolaCairncrossYOU MIGHT ALSO ENJOY"Start An Online Business In 2023https://youtu.be/aFjuWSE7EiQ3 Best Practices For Making Good Decisionshttps://youtu.be/OUgyVOImIwEMoney Gym Book Audio - Introductionhttps://youtu.be/DhSo2I2FK4sEntrepreneurs Traps - Part #1https://youtu.be/zdu_UqF9qfIBecoming A Successful Entrepreneur - Part #1https://youtu.be/9VPz-Rg6hQsHate Sales & Selling In Your Business?https://youtu.be/TCwylhYfbeUCopyright @NicolaCairncross 2022
Wondering why your marketing isn't attracting new clients? In this short video I share my secret marketing weapon (and some case studies of where I successfully used it) so you can turn things around in your business FAST!#businessmarketing #marketingonline #marketingtips SCHEDULE A VIDEO CONSULT WITH MEhttps://clicksandleads.com/diary3 Other Ways I Can Help You Market Your Business OnlineDownload My Book 'Attract 3.0' -https://clicksandleads.com/booksBook A Public Website / Marketing Review -https://clicksandleads.com/contactJoin The Academy https://clicksandleads.com/academyHi, I'm Nicola Cairncross and I've been a self-employed freelancer and business founder for over 25+ years now. Whether you are a seasoned business owner or you are new to the world of entrepreneurship, I know I can help you - because I've been there. Every business I've started, I've marketed online, from scratch, with barely any budget.Watch Nicola In Action Live Here https://youtu.be/SZlkhjEKzoQEquipment I Use Myself & Recommend: Ring Light - https://amzn.to/3i6Ic85 Blue Yeti Microphone - https://amzn.to/3VKZ6rp Thrive Architect (Web Design & Leads Capture) - https://ClicksAndLeads.com/thrive Thrive Cart (Secure Payment Gateway) - https://ClicksAndLeads.com/thrivecart* Active Campaign (Marketing Automation) - https://ClicksAndLeads.com/activecampaign(All links above are affiliate links, you don't pay any more, I get an extra coffee!)Subscribe To This Channel Herehttps://www.youtube.com/@NicolaCairncrossYOU MIGHT ALSO ENJOY"Start An Online Business In 2023https://youtu.be/aFjuWSE7EiQ3 Best Practices For Making Good Decisionshttps://youtu.be/OUgyVOImIwEMoney Gym Book Audio - Introductionhttps://youtu.be/DhSo2I2FK4sEntrepreneurs Traps - Part #1https://youtu.be/zdu_UqF9qfIBecoming A Successful Entrepreneur - Part #1https://youtu.be/9VPz-Rg6hQsHate Sales & Selling In Your Business?https://youtu.be/TCwylhYfbeUCopyright @NicolaCairncross 2022
Welcome to my weekly update, where I track my progress at reviving my old channel and marketing my business on YouTube, following my self-imposed '30 videos in 30 days' challenge. I also honestly share how I'm feeling, the tough bits and the successes along the way.#businessmarketing #youtubemarketing #videomarketingSCHEDULE A VIDEO CONSULT WITH MEhttps://clicksandleads.com3 Other Ways I Can Help You Market Your Business OnlineDownload My Book 'Attract 3.0' -https://clicksandleads.com/booksBook A Public Website / Marketing Review -https://clicksandleads.com/contactJoin The Academy https://clicksandleads.com/academyHi, I'm Nicola Cairncross and I've been a self-employed freelancer or business founder for over 25+ years now. Whether you are a seasoned business owner or you are new to the world of entrepreneurship, I know I can help you - because I've been there. Every business I've started, I've marketed online, from scratch, with barely any budget.Watch Nicola In Action Live Here https://youtu.be/SZlkhjEKzoQEquipment I Use Myself & Recommend: Ring Light - https://amzn.to/3i6Ic85 Blue Yeti Microphone - https://amzn.to/3VKZ6rp Thrive Architect (Web Design & Leads Capture) - https://ClicksAndLeads.com/thrive Thrive Cart (Secure Payment Gateway) - https://ClicksAndLeads.com/thrivecart* Active Campaign (Marketing Automation) - https://ClicksAndLeads.com/activecampaign(All links above are affiliate links, you don't pay any more, I get an extra coffee!)Subscribe To This Channel Herehttps://www.youtube.com/@NicolaCairncrossYOU MIGHT ALSO ENJOY"Start An Online Business In 2023https://youtu.be/aFjuWSE7EiQ3 Best Practices For Making Good Decisionshttps://youtu.be/OUgyVOImIwEMoney Gym Book Audio - Introductionhttps://youtu.be/DhSo2I2FK4sEntrepreneurs Traps - Part #1https://youtu.be/zdu_UqF9qfIBecoming A Successful Entrepreneur - Part #1https://youtu.be/9VPz-Rg6hQsHate Sales & Selling In Your Business?https://youtu.be/TCwylhYfbeUCopyright @NicolaCairncross 2022
If you are creative, I think clutter is one of the most damaging entrepreneurs traps you can fall into. Clutter in your mind, clutter on your website, clutter in your environment...I'm constantly working on cleaning up my clutter so that the great ideas have space to come through and be born!#clutterfree #clutterclearing #clutterSCHEDULE A VIDEO CONSULT WITH MEhttps://clicksandleads.com3 Other Ways I Can Help You Market Your Business OnlineDownload My Book 'Attract 3.0' -https://clicksandleads.com/booksBook A Public Website / Marketing Review -https://clicksandleads.com/contactJoin The Academy https://clicksandleads.com/academyHi, I'm Nicola Cairncross and I've been a self-employed freelancer or business founder for over 25+ years now. Whether you are a seasoned business owner or you are new to the world of entrepreneurship, I know I can help you - because I've been there. Every business I've started, I've marketed online, from scratch, with barely any budget.Watch Nicola In Action Live Here https://youtu.be/SZlkhjEKzoQEquipment I Use Myself & Recommend: Ring Light - https://amzn.to/3i6Ic85 Blue Yeti Microphone - https://amzn.to/3VKZ6rp Thrive Architect (Web Design & Leads Capture) - https://ClicksAndLeads.com/thrive Thrive Cart (Secure Payment Gateway) - https://ClicksAndLeads.com/thrivecart* Active Campaign (Marketing Automation) - https://ClicksAndLeads.com/activecampaign(All links above are affiliate links, you don't pay any more, I get an extra coffee!)Subscribe To This Channel Herehttps://www.youtube.com/@NicolaCairncrossYOU MIGHT ALSO ENJOY"Start An Online Business In 2023https://youtu.be/aFjuWSE7EiQ3 Best Practices For Making Good Decisionshttps://youtu.be/OUgyVOImIwEMoney Gym Book Audio - Introductionhttps://youtu.be/DhSo2I2FK4sEntrepreneurs Traps - Part #1https://youtu.be/zdu_UqF9qfIBecoming A Successful Entrepreneur - Part #1https://youtu.be/9VPz-Rg6hQsHate Sales & Selling In Your Business?https://youtu.be/TCwylhYfbeUCopyright @NicolaCairncross 2022I hope you enjoyed this short video on clutter and how to eliminate it from your life if you are a creative person.
Nicola tackles a marketing case study with Marc Dupont, who has a very specialist business which opens up some real opportunities.Join our community ClicksAndLeads.com/academyDownload Nicola's Latest Book "Attract 3.0" ClicksAndLeads.com/freebookVisit On YouTube YouTube.com/@nicolacairncrossOther Podcasts: ClicksAndLeads.com/podcast
If your business is not working, Nicola shares how to triage it and discover where things are going wrong.Join our community ClicksAndLeads.com/academyDownload Nicola's Latest Book"Attract 3.0" ClicksAndLeads.com/freebookVisit On YouTube YouTube.com/@nicolacairncrossOther Podcasts: ClicksAndLeads.com/podcast
Nicola reveals Entrepreneurs Trap #3 - IgnoranceJoin our community ClicksAndLeads.com/academyDownload Nicola's Latest Book"Attract 3.0" ClicksAndLeads.com/freebookVisit On YouTube YouTube.com/@nicolacairncrossOther Podcasts: ClicksAndLeads.com/podcast
Nicola tackles a marketing case study with Marc Dupont, who has a very specialist business which opens up some real opportunities. Join our community ClicksAndLeads.com/academy Download Nicola's Latest Book "Attract 3.0" ClicksAndLeads.com/freebook Visit On YouTube YouTube.com/@nicolacairncross Other Podcasts: ClicksAndLeads.com/podcast
If your business is not working, Nicola shares how to triage it and discover where things are going wrong. Join our community ClicksAndLeads.com/academy Download Nicola's Latest Book"Attract 3.0" ClicksAndLeads.com/freebook Visit On YouTube YouTube.com/@nicolacairncross Other Podcasts: ClicksAndLeads.com/podcast
Nicola reveals Entrepreneurs Trap #3 - Ignorance Join our community ClicksAndLeads.com/academy Download Nicola's Latest Book"Attract 3.0" ClicksAndLeads.com/freebook Visit On YouTube YouTube.com/@nicolacairncross Other Podcasts: ClicksAndLeads.com/podcast
Nicola's been inspired this week by a window cleaner from Nottinghamshire and reflects on why she WASN'T inspired by the other guest on the show.Join our community ClicksAndLeads.com/academyDownload Nicola's Latest Book "Attract 3.0" ClicksAndLeads.com/freebookVisit On YouTube YouTube.com/@nicolacairncrossOther Podcasts: ClicksAndLeads.com/podcast
Nicola shares what's worked & what's been tough this week, with lessons learned.Join our community ClicksAndLeads.com/academyDownload Nicola's Latest Book"Attract 3.0" ClicksAndLeads.com/freebookVisit On YouTube YouTube.com/@nicolacairncrossOther Podcasts: ClicksAndLeads.com/podcast
Nicola outlines how she takes her YouTube videos and turns them into podcasts (and how this job can be easily outsourced). She shares some client outcomes along the way. Join our community https://ClicksAndLeads.com/academy Download Nicola's Latest Book"Attract 3.0" https://ClicksAndLeads.com/freebook Visit On YouTube https://YouTube.com/@nicolacairncross Other Podcasts: https://ClicksAndLeads.com/podcast
If you are in business, you have to make sales. To make sales, you'll need to make a winning sales offer. In this short video, I will outline the 5 essential elements needed for a successful sales offer.Subscribe To This Channel Herehttps://www.youtube.com/@NicolaCairncrossPrefer To Listen?Do feel free to use the comments to tell me your reactions to this video and also, what you would like me to cover in future videos. Don't forget to SUBSCRIBE and LIKE this video (if you do) because that helps YouTube find more lovely people - just like you - to show my videos to!Hi, I'm Nicola Cairncross and I've been a self-employed freelancer or business founder for over 25+ years now. Whether you are a seasoned business owner or you are new to the world of entrepreneurship, I know I can help you - because I've been there.Watch Nicola In Action Live Here https://youtu.be/SZlkhjEKzoQCheck Out The Clicks & Leads Main Marketing Playlisthttps://www.youtube.com/watch?v=QjsFROHYeMo&list=PLc0S7I9Y3BCsn2j5iTAuBCEyRaaNmLd7wVisit https://ClicksAndLeads.com to download your free business marketing resources and find out how I can help you make your business a success online.Equipment I Use Myself & Recommend: Ring Light - https://amzn.to/3i6Ic85 Blue Yeti Microphone - https://amzn.to/3VKZ6rp Thrive Architect (Web Design & Leads Capture) - https://ClicksAndLeads.com/thrive Thrive Cart (Secure Payment Gateway) - https://ClicksAndLeads.com/thrivecart* Active Campaign (Marketing Automation) - https://ClicksAndLeads.com/activecampaignYOU MIGHT ALSO ENJOY"Start An Online Business In 2023https://youtu.be/aFjuWSE7EiQ3 Best Practices For Making Good Decisionshttps://youtu.be/OUgyVOImIwEMoney Gym Book Audio - Introductionhttps://youtu.be/DhSo2I2FK4sEntrepreneurs Traps - Part #1https://youtu.be/zdu_UqF9qfIBecoming A Successful Entrepreneur - Part #1https://youtu.be/9VPz-Rg6hQsHate Sales & Selling In Your Business?https://youtu.be/TCwylhYfbeUCopyright @NicolaCairncross 2022I hope this short video on how to make a sales offer has been useful. See you soon!
I was rubbish at selling when I was younger and had a real mental block against it too! However, in business, if you aren't selling you'll go bust. In this short video, I reveal the true secrets about selling success and set you free from ever having to sell in your business!Watch Nicola In Action Herehttps://youtu.be/SZlkhjEKzoQSubscribe To The Channel Herehttps://youtube.com/@nicolacairncrossPrefer To Listen?Do feel free to use the comments to tell me your reactions to this video and also, what you would like me to cover in future videos. Don't forget to SUBSCRIBE and LIKE this video (if you do) because that helps YouTube find more lovely people - just like you - to show my videos to!Hi, I'm Nicola Cairncross and I've been a self-employed freelancer or business founder for over 25+ years now. Whether you are a seasoned business owner or you are new to the world of entrepreneurship, I know I can help you - because I've been there.Check Out The Clicks & Leads Main Playlisthttps://www.youtube.com/watch?v=QjsFROHYeMo&list=PLc0S7I9Y3BCsn2j5iTAuBCEyRaaNmLd7wVisit https://ClicksAndLeads.com to download your free business marketing resources and find out how I can help you make your business a success online.Equipment I Use Myself & Recommend: Ring Light - https://amzn.to/3i6Ic85 Blue Yeti Microphone - https://amzn.to/3VKZ6rp Thrive Architect (Web Design & Leads Capture) - https://ClicksAndLeads.com/thrive Thrive Cart (Secure Payment Gateway) - https://ClicksAndLeads.com/thrivecart* Active Campaign (Marketing Automation) - https://ClicksAndLeads.com/activecampaignYOU MIGHT ALSO ENJOY"Start An Online Business In 2023https://youtu.be/aFjuWSE7EiQ3 Best Practices For Making Good Decisionshttps://youtu.be/OUgyVOImIwEMoney Gym Book Audio - Introductionhttps://youtu.be/DhSo2I2FK4sEntrepreneurs Traps - Part #1https://youtu.be/zdu_UqF9qfIBecoming A Successful Entrepreneur - Part #1https://youtu.be/9VPz-Rg6hQsHate Sales & Selling In Your Business?https://youtu.be/TCwylhYfbeUCopyright @NicolaCairncross 2022I hope this video about selling has helped you, especially if you really hate selling in your business.
If you want to start an online business in 2023, to boost your savings or after being laid off, I can help. I've helped people from all backgrounds start a business online doing what they know about, or love. One client made over $5000 from a 'how to iron a shirt' video while another made over $130,000 from selling an ebook in Africa. You name it, I've worked with or learned from an expert in it and I am confident I can help you too!Subscribe To This Channel Herehttps://www.youtube.com/@NicolaCairncrossWatch Nicola In Action Herehttps://youtu.be/SZlkhjEKzoQPrefer To Listen?Do feel free to use the comments to tell me your reactions to this video and also, what questions you might have. Don't forget to LIKE this video (if you do) because that helps YouTube find more lovely people just like you to show my videos to!Hi, I'm Nicola Cairncross and I've been self-employed or a business founder for over 25+ years now. Whether you are a complete newbie, a seasoned business owner or you are new to the world of entrepreneurship, I know I can help you start and market a business online.Equipment I Use Myself & Recommend: Ring Light - https://amzn.to/3i6Ic85 Blue Yeti Microphone - https://amzn.to/3VKZ6rp Thrive Architect (Web Design & Leads Capture) - https://ClicksAndLeads.com/thrive Thrive Cart (Secure Payment Gateway) - https://ClicksAndLeads.com/thrivecart* Active Campaign (Marketing Automation) - https://ClicksAndLeads.com/activecampaignCheck Out The Clicks & Leads Marketing Playlisthttps://www.youtube.com/watch?v=QjsFROHYeMo&list=PLc0S7I9Y3BCsn2j5iTAuBCEyRaaNmLd7wYOU MIGHT ALSO ENJOYStart An Online Business In 2023https://youtu.be/aFjuWSE7EiQ3 Best Practices For Making Good Decisionshttps://youtu.be/OUgyVOImIwEMoney Gym Book Audio - Introductionhttps://youtu.be/DhSo2I2FK4sEntrepreneurs Traps - Part #1https://youtu.be/zdu_UqF9qfIBecoming A Successful Entrepreneur - Part #1https://youtu.be/9VPz-Rg6hQsHate Sales & Selling In Your Business?https://youtu.be/TCwylhYfbeUCopyright @NicolaCairncross 2022Visit https://ClicksAndLeads.com to download your free business marketing resources and find out how I can help you start a business online in 2023 and make a success of that.
Anything I do or achieve is from standing on the shoulders of giants. Educators, mentors, people who generously share their knowledge and wisdom online. My life is improved immeasurably by following these people online and I suspect yours may be too. Inspiration, Marketing, Mindset & Money is covered here and I've grouped them for your enjoyment.Subscribe To This Channel Herehttps://www.youtube.com/@NicolaCairncrossWatch Nicola In Action Live Herehttps://youtu.be/SZlkhjEKzoQPrefer To Listen?Do feel free to use the comments to tell me your reactions to this video and also, what you would like me to cover in future videos. Don't forget to LIKE this video (if you do) because that helps YouTube find more lovely people just like you to show my videos to!WHO ARE YOU WATCHING?Hi, I'm Nicola Cairncross and I've been a self-employed freelancer or business founder for over 25+ years now. Whether you are a seasoned business owner or you are new to the world of entrepreneurship, I know I can help because I've been there.Equipment I Use Myself & Recommend: Ring Light - https://amzn.to/3i6Ic85 Blue Yeti Microphone - https://amzn.to/3VKZ6rp Thrive Architect (Web Design & Leads Capture) - https://ClicksAndLeads.com/thrive Thrive Cart (Secure Payment Gateway) - https://ClicksAndLeads.com/thrivecart* Active Campaign (Marketing Automation) - https://ClicksAndLeads.com/activecampaignCheck Out The Clicks & Leads Marketing Playlisthttps://www.youtube.com/watch?v=QjsFROHYeMo&list=PLc0S7I9Y3BCsn2j5iTAuBCEyRaaNmLd7wVisit https://ClicksAndLeads.com to download your free business marketing resources and find out how I can help you make your business a success online.YOU MIGHT ALSO ENJOYStart An Online Business In 2023https://youtu.be/aFjuWSE7EiQ3 Best Practices For Making Good Decisionshttps://youtu.be/OUgyVOImIwEMoney Gym Book Audio - Introductionhttps://youtu.be/DhSo2I2FK4sEntrepreneurs Traps - Part #1https://youtu.be/zdu_UqF9qfIBecoming A Successful Entrepreneur - Part #1https://youtu.be/9VPz-Rg6hQsHate Sales & Selling In Your Business?https://youtu.be/TCwylhYfbeUIncluding (but not limited to) Helen Pritchard (now Helen Tudor), Big Phil Harrison, Jason Swenk, Doug Cunnington, Nate Black of ChannelMakers, Neil Oliver, Joe Rogan, Doug Casey, Rafi Farber, Alex Christoforou & Alexander Mercurio of The Duran, Mark Steyne, Bret Weinstein & Heather Haying of Darkhorse Podcast, George Gammon & Rebel Capitalist, Robert Breedlove, Maneco64, Lynnette Zang, Lyn Alden, Maajid Nawaz, Gary Vaynerchuk, Neil Asher, Andy Shaw, Justin Brooke, Denise Duffield-Thomas, Rich SchefrenCopyright @NicolaCairncross 2022I really hope you enjoyed hearing about the 'Top 20 People I Follow' & who you might like too.
Do you suffer from crippling procrastination? It can really slow you down as an entrepreneur as you will be constantly questioning yourself. In this short video, I'll give you some reasons why you might be suffering and share some tools to help beat your procrastination.Prefer To Listen?Do feel free to use the comments to tell me your reactions to this video and also, what you would like me to cover in future videos. I've been a self-employed freelancer or business founder for over 25+ years now and whether you are a seasoned business owner or you are new to the world of entrepreneurship, I know I can help because I've been there.Equipment I Use Myself & Recommend: Ring Light - https://amzn.to/3i6Ic85 Blue Yeti Microphone - https://amzn.to/3VKZ6rp Thrive Architect (Web Design & Leads Capture) - https://ClicksAndLeads.com/thrive Thrive Cart (Secure Payment Gateway) - https://ClicksAndLeads.com/thrivecart* Active Campaign (Marketing Automation) - https://ClicksAndLeads.com/activecampaignSubscribe To This Channel Herehttps://www.youtube.com/@NicolaCairncrossWatch Nicola In Action Herehttps://youtu.be/SZlkhjEKzoQVisit https://ClicksAndLeads.com to download your free business marketing resources and find out how I can help you make your business a success online.Copyright @NicolaCairncross 2022I hope this short video helped you if you suffer from procrastination, the second entrepreneurs' trap!
Everyone says Business Plans are essential. But writing a traditional plan is boring and sticking to it just never happens. Today I share Entrepreneurs Trap #1 - Lack Of Strategy and how to work around it.Prefer To Listen?Do feel free to use the comments to tell me your reactions to this video and also, what you would like me to cover in future videos. I've been a self-employed freelancer or business founder for over 25+ years now and whether you are a seasoned business owner or you are new to the world of entrepreneurship, I know I can help because I've been there.Equipment I Use Myself & Recommend: Ring Light - https://amzn.to/3i6Ic85 Blue Yeti Microphone - https://amzn.to/3VKZ6rp Thrive Architect (Web Design & Leads Capture) - https://ClicksAndLeads.com/thrive Thrive Cart (Secure Payment Gateway) - https://ClicksAndLeads.com/thrivecart* Active Campaign (Marketing Automation) - https://ClicksAndLeads.com/activecampaignSubscribe To This Channel Herehttps://www.youtube.com/@NicolaCairncrossWatch Nicola In Action Live Herehttps://youtu.be/SZlkhjEKzoQVisit https://ClicksAndLeads.com to download your free business marketing resources and find out how I can help you make your business a success online.YOU MIGHT ALSO ENJOYStart An Online Business In 2023https://youtu.be/aFjuWSE7EiQ3 Best Practices For Making Good Decisionshttps://youtu.be/OUgyVOImIwEMoney Gym Book Audio - Introductionhttps://youtu.be/DhSo2I2FK4sEntrepreneurs Traps - Part #1https://youtu.be/zdu_UqF9qfIBecoming A Successful Entrepreneur - Part #1https://youtu.be/9VPz-Rg6hQsHate Sales & Selling In Your Business?https://youtu.be/TCwylhYfbeUCopyright @NicolaCairncross 2022I hope you enjoyed this short video on the Entrepreneurs Trap #1: No Strategic Plan
After several hours editing my video into audio, then turning them into business podcasts you'd think I'd be sick of it! Not so, as I wax lyrical about doing just that and reminisce about the podcast success of two amazing clients.Do feel free to use the comments to tell me your reactions to this video and also, what you would like me to cover in future videos. Download my book 'Attract 3.0' absolutely free and find out how I can help you make your business a success online. https://ClicksAndLeads.com/freebook OR if you already know you want to work with me, visit https://ClicksAndLeads.com/academy to see all your options.Subscribe To This Channel Herehttps://www.youtube.com/@NicolaCairncrossPrefeer To Listen?Equipment I Use Myself & Highly Recommend: Ring Light - https://amzn.to/3i6Ic85 Blue Yeti Microphone - https://amzn.to/3ENNcpN Thrive Architect (Web Design & Lead Capture) - https://ClicksAndLeads.com/thrive Thrive Cart (Secure Payment Gateway) - https://ClicksAndLeads.com/thrivecart* Active Campaign (Marketing Automation) - https://ClicksAndLeads.com/activecampaignYOU MIGHT ALSO ENJOYStart An Online Business In 2023https://youtu.be/aFjuWSE7EiQ3 Best Practices For Making Good Decisionshttps://youtu.be/OUgyVOImIwEMoney Gym Book Audio - Introductionhttps://youtu.be/DhSo2I2FK4sEntrepreneurs Traps - Part #1https://youtu.be/zdu_UqF9qfIBecoming A Successful Entrepreneur - Part #1https://youtu.be/9VPz-Rg6hQsHate Sales & Selling In Your Business?https://youtu.be/TCwylhYfbeUCopyright @NicolaCairncross 2022I hope you enjoyed this short video about how to market your business online using business podcasts.
I'm going to be covering Tolerations today as part of my 'Becoming A Successful Entrepreneur' series. Tolerations suck your entrepreneurial energy and focus but, if you use my secret strategy, your tolerations will start to magically disappear!I've been a self-employed freelancer or business founder for over 25+ years now and whether you are a seasoned business owner or you are new to the world of entrepreneurship, I know I can help because I've been there.Equipment I Use Myself & Recommend: Ring Light - https://amzn.to/3i6Ic85 Thrive Architect (Web Design & Leads Capture) - https://ClicksAndLeads.com/thrive Thrive Cart (Secure Payment Gateway) - https://ClicksAndLeads.com/thrivecart Active Campaign (Marketing Automation) - https://ClicksAndLeads.com/activecampaignDownload my book 'Attract 3.0' free and find out how I can help you make your business a success online. https://ClicksAndLeads.com/freebookIf you already know you want to work with me, visithttps://ClicksAndLeads.com/academy to see all your options.Subscribe To This Channel Herehttps://www.youtube.com/@NicolaCairncrossCopyright @NicolaCairncross 2022Prefer To Listen?I hope you enjoyed this video about Tolerations and it's been helpful for you.
Sharing my results of posting new videos daily for 3 days on my old YouTube channel. Nothing uploaded previously for 2 years. Join our community ClicksAndLeads.com/academy Download Nicola's Latest Book"Attract 3.0" at ClicksAndLeads.com/freebook Visit on YouTube Other Podcasts: ClicksAndLeads.com/podcastPrefer to listen?
Nicola shares how she came back to creating YouTube videos and podcasting again, then how she knows that is a good business decision! Join our community https://ClicksAndLeads.com/academy Download Nicola's Latest Book "Attract 3.0" https://ClicksAndLeads.com/freebook YouTube https://YouTube.com/@nicolacairncross Other Podcasts: https://ClicksAndLeads.com/podcastPrefer to listen?
I've decided to relaunch the YouTube channel and Podcast (see below video for podcast player) and I've made a promise to herself.It's really important to keep promises in business but there is one person to whom you really must commit to keeping your promise. I explain why I'm back on YouTube and what you can expect, going forward.Do feel free to use the comments to tell me what you would like me to cover. I've been a self-employed freelancer or business founder for over 25+ years now and whether you are a seasoned business owner or you are new to the world of entrepreneurship, I can help because I've been there.If you like what you hear, why not download my book 'Attract 3.0' free and find out how I can help you make your business a success online. https://ClicksAndLeads.comIf you already know you want to work with me, visithttps://ClicksAndLeads.com/academy to see all your options.Subscribe To The YouTube Channel Herehttps://www.youtube.com/@NicolaCairncrossCopyright @NicolaCairncross 2022Prefer to listen?
Julie Lawn of Cute Dog Consulting is passionate about helping businesses access the numerous grants offered by the government, local or national.
About Julie Lawn Julie helped me enormously back in 2010 after we were forced to close The Money Gym during the World Economic Crisis and I was finding my new way forwards. Julie came back into my life again, after she married the father of one of Phoebe’s friends.
We talk about business, entrepreneurship, and carrying on in the face of adversity. Connect with Julie CuteDogConsulting.com
Please listen to the podcast to hear how Julie helps businessess access numerous grants offered by the government, local or national.. You may also be interested in my book, "Mindset, Marketing & Money" Vol 1, featuring Rich Schefren, Jeni Hott, James Schramko, Dan Norris, Margaret Wright and Ryan Levesque, available now on Amazon UK | Amazon US
Matthew Moody is the founder of YourHMOExpert.com
About Matthew Moody Matthew is an experienced property investor who's been through all kinds of market cycles so I'll be asking him how he got into property, the ups, the downs and how he stays resilient, as well as his biggest money tip. Connect with Matthew YourHMOExpert.com
LeagueOfExtraOrdinaryInvestors.com
Please listen to the podcast to hear Matthew's experience in property investment and HMO. You may also be interested in my book, "Mindset, Marketing & Money" Vol 1, featuring Rich Schefren, Jeni Hott, James Schramko, Dan Norris, Margaret Wright and Ryan Levesque, available now on Amazon UK | Amazon US
Meryl Johnston is Chief Executive Officer and Founder of BeanNinjas.com
About Meryl Johnston Meryl Johnston is a Chartered Accountant who previously worked in commercial accounting roles and as an auditor and lecturer before a friend and fellow entrepreneur playfully challenged her to redefine the future of bookkeeping.
Seven days and a thousand dollars later, Bean Ninjas was born and has since gone from strength-to-strength. Nicola met Meryl online, became a client, they then had lunch when Nicola went to speak in Sydney & The Gold Coast where Meryl is based.
You can follow Meryl on the Bean Ninjas podcast and blog where she interviews interesting entrepreneurs, shares her ideas about entrepreneurship, surfing and building a thriving global business that supports the freedom of its founders, staff and clients. Connect with Meryl BeanNinjas.com
Please listen to the podcast to hear Meryl's full mind, marketing and money tips for entrepreneurs. You may also be interested in my book, "Mindset, Marketing & Money" Vol 1, featuring Rich Schefren, Jeni Hott, James Schramko, Dan Norris, Margaret Wright and Ryan Levesque, available now on Amazon UK | Amazon US
Kenny is the Founder and CEO of Find The Edge – an online magazine and coaching service for high value service businesses. In this lively interview with Nicola Cairncross, Kenny shares his journey from auctions to nightclubs, to ruin and despair and back. Kenny is fast, funny and very, very wise, sharing loads of great tips on what it takes to be a successful entrepreneur.
About Kenny Goodman Kenny is known as a leading expert in client attraction and believes prospects should be chasing you to buy your products services, not the other way round. He is also an international keynote speaker, podcaster and author.
Kenny started his first business back in 1995 and didn’t have a clue about Sales & Marketing. Through trial and error, many businesses and hundreds of thousands of dollars spent on personal development and mentoring he developed a system called the Client Accelerator Formula™, which accelerates client acquisition. This system specifically helps Small Business Owners, Coaches, Consultants and Other Professionals.
Connect with Kenny FindTheEdge.com
Please listen to the podcast to hear Kenny’s full mind, marketing and money tips for entrepreneurs. You may also be interested in my book, “Mindset, Marketing & Money” Vol 1, featuring Rich Schefren, Jeni Hott, James Schramko, Dan Norris, Margaret Wright and Ryan Levesque, available now on Amazon UK | Amazon US
Nicola’s well impressed with the training inside the Clickfunnels “One Funnel Away” 30 Day Challenge. it’s inspired her to gather all her amazing Money Gym training together and create an awesome offer to celebrate the Money Gym book going onto Audible after all these years. Well, fingers still crossed for the final bit of tech to be approved but she lives in hope. Just got to figure out how to get the BUY buttons hooked up to her Stripe account now…
If you want to join her in the Challenge visit https://NicolaCairncross.com/onefunnel
Clicks And Leads is a “tongue in cheek” digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross.
On the blog * Resistance * Visualisation * What Does Success Mean To You * What To Do With Your Goals * Beating Resistance – Tip 1 * Beating Resistance – Tip 2 * What You Focus On Increases * Meditation For Business * Solving Problems Without Complaint
Prefer to read? Hello, welcome the vzine this week, it’s Nicola and I’m back. And it’s a very quiet afternoon around here because all the people from the houses opposite have gone off to the airport and the new lot haven’t arrived yet so I thought I’d seize this opportunity to record the parts of the vzine.
I’m also recording something very exciting for a launch I’m doing that you probably know if you watch this vzine regularly I’ve been doing the 30 day, One Funnel Away, ClickFunnels challenge, and I’m doing that in order to launch, relaunch The Money Gym book, and the reason I’m doing that is because I’m that close to getting onto Audible.
I’ve recorded it years ago and I’ve just been chopping it up and editing it and making it really pristine but I had to top and tail it and do lots of little things like put one second room noise at the beginning, it was three to five seconds room noise at the end, and those kind of jobs drive me absolutely crazy, but it would’ve taken longer to instruct someone on how to do it rather than do it myself.
So I forced myself through the pain, I’ve submitted it twice, and it’s been rejected, and third time lucky hopefully that they will like it. It’s all about the noise quality and the audio quality for Audible, they want, obviously, their people to get a really good experience, so I’ve just had to keep on with that until I got it right.
So let’s get on with the show, shall we?
Hi, it’s Nicola here and I’m back online. I’m back, oh my god, super fast broadband, it’s so exciting I can’t tell you when you’ve lived without it for eight weeks and you forget why everything, you rely on everything really, my TV comes in through the broadband and my telephone comes in through the broadband, so you really do miss it when it’s not there, but it’s all back, and I’m celebrating by giving this Facebook live today.
I’ve been very aware of the last week that I’ve been promising you to update you regularly on how it’s going with the ClickFunnels, One Funnel challenge. And the reason I haven’t been in touch more often is because that A, it’s really good content and it’s making me have ideas for other bits of my business.
So, although the first week has been like pre-training it’s all been about beliefs, your behaviours, your attitudes, what makes a winner, how people, sharing success stories to get everybody going, and it’s interesting because quite a lot of people have been complaining about that, they want to just get stuck in and get started, but the problem is, if you don’t pre-warm people up and get them really excited about what they’re going to be doing, the minute they hit an obstacle or a snag, they give up.
Those people who just say, “Look I’m sick of all this, I want to get stuck in, “I want to get straight to it,” they’re the first people who drop off when they hit an obstacle or a snag, because they’re used to asking for help and they haven’t been fired up enough about why they’re doing this in order to push through the obstacles and the challenges they will invariably come across.
The real reason I’m here today specifically, is we’ve gone into the first week of actual training and it is extremely good, I can’t tell you, the whole thing is very professionally run, as you’d expect from an organisation that’s turning over billions of dollars now.
The other thing that’s really impressive, before I can tell you about what made me come online right now, today, is that there’s a lot of people who are trying to find holes in this. Now there are people who are trying to say, “This is just like multi level marketing, “or it’s a pyramid or whatever, “people are just selling click funnels to each other,” and the reason I’m so 100% behind this is because you can go through this challenge and never actually purchase ClickFunnels’ products themselves.
I strongly recommend that if you’re looking for a step by step plan on how to take your expertise and knowledge online, or even if you don’t have a product or a service yourself or expertise, I would seriously recommend you take this challenge because you do not have to actually but the ClickFunnel stuff. I was fully intending not to do that, I was fully intending to use what I’ve got already, which is Thrive Architect and Drip for my email, and Thrive Cart for my shopping cart.
All of those things are really really good tools, but they actually do add up in costs, and I’m not convinced that I’m saving much money by not using ClickFunnels, and I certainly think it would be an awful lot easier, although Thrive Architect does have some really really nice templates, you don’t know which ones are the best converting ones, which is something Leadpages used to do, they used to say, “This is our best voted landing page, “this is our best converting sales page.”
So you don’t really know with Thrive which pages are the best ones to use, so you’re left to your own judgement , and I’m quite a laid back kind of person, I’m quite an introvert, although people wouldn’t think so, so I tend to go for the most classy and restrained pages, which I don’t think are doing my business any good at all.
So, what ClickFunnels do, is they’ve got all these amazing templates, but they actually have put the whole funnel together for you and they say if you’re an information marketer then use this funnel or if you are a network marketer, use this funnel, or if you’re selling physical products, use this funnel, so they tell you which funnel is the best converting funnel, and I think that’s absolutely phenomenal.
So I have made the decision now, that I am going to be actually signing up for ClickFunnels and using it, because I want the benefit of putting together my Money Gym funnel as quickly as possible, using the most effective funnel for this kind of product, which is a book.
Today and now I come onto why I was compelled to come online today and tell you how good this is, and why you really need to get involved in this challenge. You can get involved up until the 18th of August I think, and I would seriously recommend that you look at it now.
Go to NicolaCairncross.com/OneFunnel, that’s the word one and funnel together, all rolled together, and yes, it is a affiliate link, of course if you do go onto to invest in ClickFunnels I will earn a bit commission, but the reason I want you to go through that link and you don’t have to, you can just go to ClickFunnels itself and sign up for the challenge, then I will be able to give you extra help, ’cause I’m actually going through channels challenge, day by day myself.
so I’ll be able to support you in those moments when you think, “Oh, I can’t do this, “or I don’t know how to do that bit,” or whatever. But here I am to tell you, get involved in the challenge, seriously look at ClickFunnels’ products, and the channel challenge, wait someone is going past. I’ll be down at the beach in a minute. That’s somebody else.
Day two of week two, is absolutely phenomenal, it blew me away, and I’ve been online for over 20 years, that one bit of 45 minute training backed up by two other bits of training is worth the $100 you’ll pay to get involved with the challenge, it’s absolutely stonking, and I’ve sat here scribbling notes, I’ve realised what I could do to make my offer absolutely irresistible.
I have talked before about how important it is, and my mentor, James talks about it too, is how important it is to get an offer that converts. But what you don’t realise is that by adding things onto your original offer, complimentary things, things that enhance what people are buying, but by adding them on at the point of purchase, you can make your offer absolutely irresistible, and that’s what I’ve been missing.
Again, I’m a bit laid back, I’m a bit, don’t really like to do too much stuff that’s right in your face, but I’ve been selling myself short by doing that, and by not making an offer that’s absolutely irresistible, I have obviously missed out on lots and lots of sales. Now I’ve done all right, god, you know, I’ve done all right, don’t get me wrong, 21 years plus earning online entirely, but I wonder how much money I’ve left on the table.
Anyway, it’s the most brilliant explanation of how to put together an offer that converts I’ve ever seen in my life. Even if you’ve got a product that is selling okay, I guarantee that investing $100 in this training, this one funnel challenge training, and getting to week two, day two, it’s a four week training, so there’s more to come I’m sure, I think that you will really be blown away but what you’ve seen in that training, in that video training.
So that’s why I was compelled to come online, give you a bit of an update, tell you I’m still doing it, I’m still going through it and you can still join me. So got to NicolaCaircross.com/Onefunnel, that’s two words joined together, Onefunnel, and I will help you as much as I can, because I’m just a little bit ahead of you. So not too late, join up now, fantastic value, absolutely loving it, and see you inside.
So on the blog and the podcast this week?
Well as you know, OwnIt at the podcast is taking a bit of a break, and Clicks And Leads podcast continues but it’s pretty much an audio version of this vzine, so if you’re watching the vzine you don’t need to listen to the podcast. But there are a couple of new things on the blog this week.
One is I started to write my origin story in a way that was sort of based around the hero’s journey, and I did that because I wanted to create something that I could use in Facebook ads without Facebook ads shutting me down again, which was, you know, always a bit of a cat and mouse game really.
So I wanted to create something really vanilla, but something hopefully that would suck people in. So I wrote a story of when we were sitting on the luxury yacht on Lake Las Vegas and how I came to be there. It’s working really well, I’m running ads, people are liking it, they’re getting a lot out of it, they’re clicking through to read more at themissingchapter.club, which is the link to go to if you want to see the story.
It’s working great, so hopefully I’ll be able to generate leads from that, who I can then lead into either Clicks and Leads or The Money Gym, that would be really cool.
The other thing on the blog this week is I found something that Frank Kern was explaining really really well, a problem that I constantly come across with my clients, and it’s called Why Build A Business And Then Keep It Secret? and that’s the name of the blog post, so if you got to the blog at NicolaCaircross.com/blog, you can watch that
It’s all about how people put lots and lots and lots of money and effort into building their business infrastructure and then don’t leave any money to market it which is a common problem in real world businesses as well as online businesses, so the goal always, always, always, is to test your offer.
In this week’s middle section, which you may have just skipped over, you need to go back and watch it because I explain why something really hit me very hard in the One Funnel Away Challenge this week, and it explained perfectly how to make an offer absolutely irresistible, because the offer is not just about your product, it’s about how you offer your product, how you bundle things with it that will help the experience of the purchaser, complementary products and services, and how you make it absolutely irresistible until someone goes, “Hell yes, I’ve got to buy this.”
So go over to the blog, NicolaCaircross.com/blog, and you’ll find everything over there.
See you next week.
Creative Direction & Video Editing
Phoebe Soremekun
Intro Music
Pool Cosby
Incidental Music
Marzia & Felix – Wedding 19.08.2019
Chill Motivational Lo-Fi Hip-Hop Instrumental – The Process // No Copyright Music
Drone footage of The Mani
Georgios Ser-Aouas
Drone Footage of Shoreham by Sea
Scott Wright Photography
Check out more videos on my YouTube channel
Why am I getting involved in the Clickfunnels "One Funnel Away" 30 Day Challenge? Lots of good reasons and in this episode of the vzine, Nicola explains why she's doing it and why, especially if you are over 50 and thinking about your retirement, why you might want to, too. Make sure to LIKE Nicola's Facebook page and turn notifications on to keep up with her Live updates on how it's going! Do that here at https://www.facebook.com/NicolaCairncrossUK/
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. On the blog
Resistance Visualisation What Does Success Mean To You What To Do With Your Goals Beating Resistance - Tip 1 Beating Resistance - Tip 2 What You Focus On Increases Meditation For Business Solving Problems Without Complaint
Prefer to read? Welcome this week to the Vzine. It's Nicola here and I'm indoors because I've had several attempts at recording this outside and it just isn't working. The heat is unbelievable today. It's just the first day of August, and of course, it's the hottest month of the year. I'm indoors with all the air conditioning going because I've had a dog visitor today. I've been looking after Wilfie, who's a lovely Cocker Spaniel and I just thought it would be nicer for him and me if we were not stressed and not too hot and nice and cool.
I've got a really big couple of announcements for you in the middle section of this week's Vzine, so do pay attention, it's a little bit longer than usual, but I think you'll find it really interesting, especially if you're over 50. If you're a woman who's been affected by the WASPI scandal, where six years of your pension have been taken away. If you're a self-employed person who is a bit worried about what their pension's going to look like because they may not have paid all their stamps or as many as they could have done. Or if you're just someone who's got a pension provision that you're a little bit worried isn't going to fund the lifestyle that you desire, I think you'll find this middle section really, really interesting. So, let's get on with the show, shall we?
So take three, this is me explaining why I'm getting involved in the Clickfunnel's, One Funnel Away, 30 day challenge during August and why I think you should too. I've just done two takes, I did one from the beach and it was too noisy in the background and also, my headphones stopped anyone being able to hear me for the first two or three minutes. And then I just tried to go live with my BeLive.tv software, which is really very good and let's you do Lives from my laptop, but the internet signal was not good enough here. Haven't had a good internet signal for about five weeks. Have to go down the taverna to upload video and audio, but I'm managing. Yeah, I'm on the phone to them everyday. They keep promising an engineer, but nobody's turned up yet, so you just have to roll with punches, really. But nobody's interested in my challenges.
Then I just went Live a minute ago and luckily Marion showed up and told me that I had my phone slightly off in the side, in fact it was completely on the side. But I've just realised how to turn my phone vertical, which apparently is what everyone wants and hopefully you can hear me okay. And if anyone's out there listening, I'd really appreciate a comment just to let me know that it's all coming through okay.
So, why am I getting involved in the Clickfunnel 30 day challenge?
I was asked this on the Clicks and Leads Academy webinar call yesterday by two of my students who know that I always prefer my students to go with a self-hosted version on their websites ideally, to build their business on real estate they own effectively. So, you know, your own domain name, your own hosting, your own business on something you control. I would never say to someone, build your business entirely on someone else's platform.
Five years ago I would have laughed if you had suggested meditation could help my business but I've gradually become a convert. This week I share my journey and recommend some specific guided meditations that help me enormously. As I did my 10 minute meditation this morning, Bitcoin went up so I got out of a trade in profit and a new client enquiry came in. Make of that what you will!
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. On the blog
Resistance Visualisation What Does Success Mean To You What To Do With Your Goals Beating Resistance - Tip 1 Beating Resistance - Tip 2 What You Focus On Increases What It's Really Like To Live & Work Abroad Dust and Doldrums
Prefer to read? Hi everyone, it's Nicola here and all the stars have aligned for me to be able to talk to you this week. Basically the camera's charged up, my fringe isn't looking too bad. I've got something to say, which is always a plus. It's a not very sunny day in Stoupa today, which means that it's quite quiet around here. Everyone's, I don't know, off doing excursions I expect. 'Cause they can't all go down the beach. You can probably hear the cicadas in the background. They never shut up, once it gets to a certain temperature.
Anyway, no water, that's the thing. But it doesn't stop me. I've got internet intermittently, but no water today because they're probably trying to conserve it 'til everyone comes home wanting a shower later on. Anyway, these are the things that are sent to try us. Living and working abroad. I like it anyway. Let's get on with the show, shall we?
So this week I want to talk to you about the power of meditation. Now if you'd have said to me, even four of five years ago, that I'd be meditating regularly, I would have laughed at you. Because I'm not that kind of person. I thought it was a little bit wooley and waffley and yes, it probably made you feel a bit better. A bit rested perhaps, especially if you fell asleep. But I didn't really see what the point of it was. I tried it a few times, quite pleasant. Didn't really do anything. Then I started seeing all these scientific reports that actually prove the power of meditation. I'm nothing if not swayed by a bit of scientific proof.
So I started to use meditation myself. I started with a bit of Paul McKenna. Like his voice. He's got some really nice guided meditations I really enjoyed. Yes, it was perfectly pleasant and I suspected it was doing me some good, in my brain somewhere that I couldn't tell the effects of. Yeah so then what happened, then Steve died and I was looking for anything to make myself feel better. Even temporarily. I started listening to a Mind Value Meditation, by Vishen Lakhiani, called The 6 Phase Meditation. I really enjoyed that. It was really positive visualisation. It enabled me to start thinking about what life would be like once I got over the grieving period and what I wanted my life to be looking like later on.
One of the things about grieving is you think you're never going to come out of it and having a lifeline to cling on to, by power of guided meditation, about what I wanted my life to be like in the future. It really was a lifeline. It really did help and it actually made me feel better in the moment as well and the days I meditated, I felt better. Especially if I did it in the morning. 'Cause I was less likely to fall asleep then. Then I definitely felt stronger, more calm, more uplifted, more able to cope. So I've done that for now, well it must be three years, two and a half years anyway.
Recently, Judith has introduced me to something a little bit wacky but I would like to recommend it to you, because it's non-denominational. She doesn't talk about religion as such. It talks about the power of the universe. I'm perfectly able to cope with that, even as a staunch atheist that I am.
When it works, it works great but when it goes wrong...well, it can be a little frustrating to say the least! This week I have three major obstacles to overcome but there are compensations.... it's all about keeping a sense of perspective!
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. On the blog
Resistance Visualisation What Does Success Mean To You What To Do With Your Goals Beating Resistance - Tip 1 Beating Resistance - Tip 2 What You Focus On Increases Do Your Feelings Control You? Property as a Business
Prefer to read? Good morning, it's Nicola here, and today I am coming to you, not live, from Sicky's, one of my favourite haunts in Stoupa.
I'm not live because the internet is not good enough either here or next door. And the reason I'm down here even talking to you at all is because my internet at home is not working.
It's not been working since Thursday and I've been trying to ring Cosmote, our local telephone providers. And they haven't been picking up at all.
So, it's been a little bit frustrating. Yesterday, I was ringing them four a good 4 hours on and off solidly.
And it turns out it was a Greek bank holiday and they make have well said that on their recorded announcement, but of course, I don't understand that much Greek. So, I couldn't understand that.
Anyway, so I gave up and came down the beach in the end and then went to a party in the evening and tried again this morning at 7 o'clock, 8 o'clock and 9 o'clock. 9 o'clock I got through.
The reason I'm telling you all this is because when you're living and working abroad everybody does things differently and you have to be ready to roll with the punches and be a bit flexible.
I'm going to lean my elbow on there so I'm not quite as wobbly. It's all about flexibility this week. It's all about what to do when you can't do anything.
There's been three reasons why I haven't been able to do anything this week. So, let's get on with the show shall we.
Today, I want to talk to you about what it's really like to live and work abroad. Obviously, it's a fabulous day. Let me just show you what I'm looking at today.
It's awesome. It's hot. Because you can tell I've caught the sun yesterday. And I have to put factor 30 on because it really is very hot and sunny. But things go wrong, you know.
I've got fantastic super fast broadband speed. It works generally 99 percent of the time absolutely fine. But on Thursday night, it decided to go off.
It got weaker and weaker and it went and I realised something was seriously wrong when I tried to upload an audio that should've 2 or 3 minutes and it said it was going to take 5 to 7 hours.
So, I thought something's wrong here but I didn't know what. So, I started ringing cause the houses in the name of my landlord.
I have to get them to ring first then they said that Cosmote said they had to be there. So then it was back onto me. Now you can only ring Cosmote if you have a Greek mobile phone.
Now, I have a Greek sim for my mobile but I didn't have a voucher on it. It'd run out. So I ran down to get a voucher and then we were getting ready to call Cosmote and there was just not answer.
So this was Monday morning we couldn't work out what was going on. Turns out it was a national election on Sunday and everybody had a bank holiday. They gave them a bank holiday for the next day.
So I was trying till lunchtime for four hours on and off and couldn't get through. There was just nobody answering.
I got through to someone on sales and then she put me through to technical, but she didn't tell me that technical was shut. Perhaps she didn't know.
Then now I've come, I've managed to get through this morning. I was doing it a 7, I was ringing at 8, I was ringing at 9 and there is an option to speak English so I went through to them.
Nicola's oldest best friend is visiting Stoupa and that, and what she's learning about trading currencies is making her reflect on how, most of her life, she's been at the mercy of her feelings. Now, she's really 'getting' what she tried to teach her children, that 'this too will pass'. Whether you are building a career, building a business, trading the stockmarket, making a deal or just living your life, you have to get a grip of your feelings. You'll be much happier when you can do that!
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. On the blog
Resistance Visualisation What Does Success Mean To You What To Do With Your Goals Beating Resistance - Tip 1 Beating Resistance - Tip 2 What You Focus On Increases White Labelling Your Courses Bigger Thinking
Prefer to read? Well, welcome back to the Vzine. It's Nicola here and it's Sunday morning. I'm a bit late recording this because I've had my best friend Kim staying in Stoupa for the last week with her partner Jeremy.
It's been great fun to catch up with them. They've fallen in love with the place as everybody does and now Kim's daughters are arriving today along with an old friend Jane and a friend of one of her daughters so it's going to be a girls' week for the next week.
So I'm not anticipating much work getting done which is lucky that I've got it set up so that my VA can do a lot of the heavy lifting for me this week.
What else have I been up to? I've been swimming everyday because it's been super hot here, not as bad as Italy and France but pretty hot nonetheless.
And it's climbing to 37 degrees on Thursday so lots of swimming to be heard this week, that's for sure. Sarah's still here. My sister's staying next door which is nice 'cause that's company yet we have our own places so that's very cool.
This week has been an exciting week on the cryptocurrency trading. I've made quite a lot of money this week.
And it's wonderful to finally have learned something that I've always been interested in and I've been on many courses for but I haven't managed to grasp yet until recently and I've been doing that by watching the daily, once every three days videos by a guy called Charting Man Dan.
If you're at all interested in trading anything really, he's very good at teaching you how to read the technical analysis charts of shares going up and down.
He's called The Chart Guys so if you looked for him on YouTube, you'll find him under The Chart Guys and I highly recommend him, he's fantastic.
So let's get over the show, shall we? So this week, I wanted to quickly talk to you about feelings. I'm learning to trade cryptocurrencies which is like trading the stock markets, it's a similar kind of thing.
It's interesting because when you start to learn to trade, one of the things that you learn is that the markets are driven by greed and fear and they talk about that there's a bull stampeding that way and there's bears stampeding that way and there's buffaloes stampeding along when the market is going sideways and it's all about people's feelings and emotions.
So you have to really get to grips with those if you're going to be a successful trader because the whole point of being a successful trader is to buy when the markets dip and sell when the markets are going up which is absolutely 100% opposite to what you want to do.
If you've got ownership of a stock or a crypto and it's going up, you naturally want to hang on to it. But what you've got to do is set a target for that and then get out of it just before the top.
Now, you can only do that if you're not being gripped by emotion and that you're trading according to a strategy that you created based on looking at the charts.
So that's been a really interesting experience. The other thing that's been making me think a lot about feelings is because my friend Kim is in Sto...
If you have created a successful training course, think about whose Members might benefit from your course too. This will create a win/win for both parties and is known as 'white labelling" where you re-create your course inside someone else's Membership area. You will usually get paid on a "per user" basis or you can even negotiate a "buy out" free for a certain period of time. Or consider a mix of the two!
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. On the blog
Resistance Visualisation What Does Success Mean To You What To Do With Your Goals Beating Resistance - Tip 1 Beating Resistance - Tip 2 What You Focus On Increases Leveraging Intellectual Property Getting Out of Your Own Way: Louise Fletcher
Prefer to read? Well, it's been a fun old week this week. I've been simultaneously really busy and simultaneously lying about a lot on the beach. It's been very hot, so you try to get your computer close by too and get down the beach every afternoon. And Saturday and Sunday, I spent nearly all day down there, marvellous!
So what have I been up to this week?
Well, I have been setting up a T-shirt company when I've always wanted a product-driven company as well, and I finally had a bit of a brainwave about how I could lightly monetize something I do for passion which is run the Stoupa Life Group on Facebook.
Now, there's lots and lots and lots of people joining this all the time and I've been sort of trying to find a way to make a little bit of cash out just to cover the cost, really. But I didn't really want to make it too commercial so we had the idea on the beach on Sunday to set up a T-shirt company with just a Stoupa Life logo. So that's what I've been doing today and it's going live soon on StoupaLifeShop.com.
So I'd have to get my daughter Phoebe out to model some of the T-shirts soon, although they do have a fantastic way of using their in-house models to get you started. So if there's anything you're thinking of monetizing, anything you've got passion around, any group you run that's got lots and lots and lots of people and you can't think what those people might like to buy, sometimes, it's just a matter of starting a T-shirt company where the logos are on the T-shirt because people want to be part of a tribe.
So we'll see how that goes when I launch it on Saturday because of course, I limit commercial ads in the group to Small Business Saturdays. That includes me too. So yeah, I'll tell you about the rest of the week as we go through the episode today.
This week, I'd like to talk about how to white label your products because what I found is that there are specific groups of people who respond very, very well to the whole Be Everywhere Online concept. The first group was Amazon store holders and I found that out by being invited to speak to some Amazon store holders in Australia a couple of years ago and about 25% of the room signed up to my Be Everywhere Online Programme then.
And this year, I went again to speak to even more of them, a bigger crowd, and 30% of the room signed up to join my Be Everywhere Online Tuition then. And when I was in Vegas, Las Vegas for the Mastermind. I'd presented three times on the Be Everywhere Online concept. And afterwards, someone came up to me and said they had a whole tribe of therapists, hypnotherapists who were very, very good at what they did but who weren't so good at marketing themselves and this person had heard on the grapevine, because he wasn't at any of my tables, that the Be Everywhere Online concept might be good for his audience, his community.
So we're just working our way through talking about the potential for that, how we would do it, how I would be willing to let my intellectual property be used, and how I could set that up within his world garden, as he called it, which means his membership area rather than mine,...
One of the best ways to create passive income is to create something of value that you can leverage again and again. Nicola is uploading the audio version of her book "The Money Gym" to Audible and is excited to get started on the promotion for that.
Working with the publisher of the print version, Nicola's planning a marketing campaign where anyone buying the book for 99p and writing / screenshotting a review, will get a free copy of the audiobook. She's planning a series of "Ask Me Anything" Facebook Lives to promote this offer. She's also in talks with someone who wants to "white-label" her "Be Everywhere Online" marketing course for their audience, where Nicola delivers it once then they pay her an amount per future user in a "buyout" agreement. What could you create that you could make money from over and over again?
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. On the blog
Resistance Visualisation What Does Success Mean To You What To Do With Your Goals Beating Resistance - Tip 1 Beating Resistance - Tip 2 What You Focus On Increases Moving Forwards Does Your Relationship Help or Hinder your Business?
Prefer to read? Hi it's Nicola here, and it's a glorious 30 degrees-something in Greece today. I'm off down the beach any minute, which is why I have my sunglasses on. It's going to be sunny all day, all weekend, something like 37 degrees; looking forward to it.
First swim in the sea, perhaps it might be hot enough for that. Yeah, it's been a great week here at Cairncross Towers, I have had a meeting with someone who I met in Las Vegas, we had a zoom meeting with his ops director this week.
Basically, what he wants to do is licence the right to use my material inside his membership site. He's got three thousand therapists who haven't got a clue how to market themselves online, and he thinks that my "Be Everywhere Online" programme will be fantastic.
Now, that really is a great result for me because he wants me to go in, deliver it, create it all again in his membership area, and then I get paid a royalty for everyone who actually goes through the programme, which is great fun. They get to create a new source of income without having to do the actual work, I get another source of income from something I've already done most of the work on, and that is really very cool indeed.
So, I'm very excited about that. Intellectual property is a marvellous thing. I want to talk a bit more about that in the middle section, so lets go straight on over there, shall we?
I have spent all of this week getting my Money Gym book onto Audible. This involved me reading it out, which I had done several years ago, actually, but I had to go through and edit it all to make sure that all the "ums" and the "ahhs" and the "oh my gods" when I made a mistake were all edited out, because obviously you want the best quality product you can put onto Audible, because people will be paying a significant sum of money.
But, yeah, I'm looking forward to that. I have always given away the audio in the past, but I think getting it onto Audible will open up a whole new market, and it's been a bit of a slog, but the best thing of all is, it's my intellectual property, I wrote the book, and I've got several books more that I can also get onto Audible now.
Now I know the process, it's actually very easy indeed, and it's giving my intellectual property another run for it's money, if you like, and the best thing about that is that I'm going to be able to use it for a promotion for the whole My Gym book concept, because when Audible's ready, I can then do something to promote the Amazon book, and I can get my publishers to drop the cost of the Amazon book down to 99p for a limited time.
Then I can do, say, a week-long promotion, and if anyone goes along and buys the book on Amazon for 99p,
Nicola is still acting on the opportunities from Las Vegas but on episode 101 she’s reflecting on how far she’s come from the very first Vzine. You just can’t predict how things are going to go but you have to just trust that things will work out.
Clicks And Leads is a “tongue in cheek” digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross.
On the blog * Resistance * Visualisation * What Does Success Mean To You * What To Do With Your Goals * Beating Resistance – Tip 1 * Beating Resistance – Tip 2 * What You Focus On Increases * Inspiration & Overwhelm * How to Negotiate Any Creative Deal?
Prefer to read? Well welcome back everybody, it’s Nicola here and I just wanted to say thank you very much for putting up with all my ramblings about the Mastermind in Vegas. In this episode I’m going to share with you a clip from a karaoke I did.
Now I’d just like to preface that by saying that I really can’t sing at all but I think I can. I’ve got a sister who’s an opera singer and she sings jazz and my kids can both sing and my ex-husband can sing so I can’t quite get it through my head that I can’t sing. But I had a lot of fun.
I did “Midnight Train to Georgia” with my new friend, Dr. Alvin Hill, I’ll just have to check that. I’ll let you know in the description which one’s the right one and we just had so much fun. He says he can’t sing either but he sang a whole lot better than me but the point was I was so full of adrenaline and excitement and gratitude and I never did karaoke.
I’ve never done karaoke in my life apart from once before but I just felt so overflowing with fun that I just couldn’t stop myself. It was painful but fun. And my kids are just like wringing their hands together with despair really.
Anyway, the point was I enjoyed it, and that’s all that counts. So I’ve shared that with you and some other clips as well. So yeah let’s get on with the show shall we?
Yes well here we go. So moving forward from the Mastermind, what do I do moving forward? I’ve got so many new things on the go. I’ve got the redesign of my website, NicolaCairncross.com coming up and I’ve basically received some of the designs from the graphic design company in Australia who I won the prize from and they are pretty good.
I wasn’t sure at first because it’s new and it’s different and you take time to get used to things but when I showed them to people alongside the old website which I actually quick like they were all oh my god, it’s a million times better, you’ve got to go with it. So I’ve got over myself and I’ve having, we’re finalising the designs on the main pages now and then I’ve got to find someone to build this site for me and turn it into thrive architect because I want to be able to have control over the content of course.
So that’s happening, what else is happening? I’ve come to the end now of the editing of The Money Gym audio, so I’m just about to investigate how to get that on to Audible and then what Audible for you is you get unlimited promotional vouchers for it so people can go and download it I think as their first free Audible recording so you have a promotion on Amazon and you reduce the cost of your Kindle Book down to 99p and on the same week you can actually promote people who give you a review and give them a free copy of Audible, the Audible versions.
So that’s what I’m a try to do cause reviews are key on Amazon and I’ve never really done this with my books, I’ve never sought reviews, I’ve never actively promoted the book to get reviews, and I’ve only just found out really how important that is, so yeah if you can get 100 reviews then apparently you’re off to a flying start. So it would be a good time to relaunch it.
So I’ve come up with a scheme to be able to promote the whole thing on Facebook without annoying the Facebook algorithm and that is I’m going to write the missing chapter so I’m going to write an update to The Money Gym, although it is pretty up-to-date.
I just think I’ve missed out a few things about a really exciting asset class that I’ve been investing in and doing very well with and it suits people who can’t invest in property or the stock market and it’s a good way of moving money from your profitable business into an asset class that works for you whether your awake or asleep.
So I’m going to write the missing chapter. Then I’m going to promote that on Facebook and I’m going to get everyone who opts in for that to go and either get a copy of The Money Gym Kindle version for 99p and then I can send them a copy of the audible version for free when they show me a screenshot that they’ve written a review and that’s my launch plan, re-launch plan for The Money Gym.
So if you’ve written a book that you think is really solid content and you’d like to re-launch it then do come and talk to me because I learnt a lot about relaunching books and launching books in fact at the Mastermind in Vegas. One of the speakers was a real expert in this and I can tell you all about him.
And finally, my other project I’d like to get off the ground is I’d like to start my personal development project Swagger and Soul.
I’ve really come to the point where I’ve just realised that every single bit of success comes from your mindset and if you can keep control of that as taught in my friend Andy’s Bug Free Mind books and then if you can really keep a grip of that and then design your life to suit you and keep a, this is the trick right, keep an energetic vibe going all the time, when you catch yourself having negative thoughts you have to catch yourself and turn them around immediately into a grateful thought and if I could share one skill from being alive for 57 years on this planet, that would be it.
It’s not only the secret of happiness, the secret to peace, it’s also the real big secret to success. Because how can you not attract success when you’re vibing at such a high positive level. It attracts people, it attracts opportunities, I just would tell you to cultivate that one skill if I could.
Okay that’s me done and I’m feeling a bit emotional at the moment as you’ll see in the next section because I do actually record the next section first and I’m feeling a little bit wobbly right now so being vulnerable though it’s all part of the story it’s all part of what makes you.
So what’s on the blog and the podcast this week? In Episode 227 of Own It the podcast, so ownitthepodcast.com/227 or as always you can find everything on my blog at nicolacairncross.com/blog. You can find me talking in great depth with Judith about the Mastermind. I go into a lot more coherent detail about what happened, who spoke, what I got out of their talks and how much I really enjoyed it and what I learned from that.
So go and check out the podcast if you want to hear more details and on the VZINE, that’s episode 100, that’s last week, I’m talking about inspiration, being inspired and also feeling a little bit overwhelmed. What do you do when you’ve got so much opportunity, so many good things coming at you, so many people who want to connect, you know what do you do?
So I go into that in last weeks VZINE which was episode 100. Can you believe I’ve done a hundred episodes, that’s like two years of VZINEs nearly and I started it when I was in the depths of despair and it was freezing cold and it was the worst winter for fifteen years in Greece and I had just lost Steve and I had just had to…
I was just being inspired by Casey Niestat really and just trying to pull myself out of the slough of despond and when I think how far I’ve come from that balcony two years ago, oh I feel quite emotional to the person who sang karaoke in front of a hundred and ten people, I just can’t believe it’s the same person really.
I’ll stop there cause I don’t want to inflict my tears on you I’m just going to go away and be grateful in the corner for a minute.
See you next week.
Creative Direction & Video Editing
Phoebe Soremekun
Intro Music
Pool Cosby
Incidental Music
MBB – Palm Trees (Vlog No Copyright Music)
[Non-Copyrighted Music] Chill Jazzy Lofi Hip Hop (Royalty Free) Jazz Hop Music
Drone footage of The Mani
Georgios Ser-Aouas
Drone Footage of Shoreham by Sea
Scott Wright Photography
Check out more videos on my YouTube channel
Yes, it's back, our popular "Be Everywhere Online" 21 Day Challenge. Join us on Monday 6th January for three weeks of simple, easy, step by step video tuition, where you'll learn how to create easy, quick content that you can leverage right across your social media platforms.
You'll come of this challenge with some new skills, an easy to follow plan and a LOT more confidence that you can use social media to bring the right kind of customers or clients to your business, eager and ready to buy. Visit http://BEOChallenge.com to find out more.
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. On the blog
Resistance Visualisation What Does Success Mean To You What To Do With Your Goals Beating Resistance - Tip 1 Beating Resistance - Tip 2 What You Focus On Increases When The Universe Kicks Your Butt Boobs, Babies & Business: Guest Karen Flannery
Prefer to read?
Creative Direction & Video Editing Phoebe Soremekun
Intro Music Pool Cosby
Incidental Music [No Copyright Music] Chill Lofi Hip Hop Instrumental (Copyright Free) Music - Days Like These
Drone footage of The Mani Georgios Ser-Aouas
Drone Footage of Shoreham by Sea Scott Wright Photography
Check out more videos on my YouTube channel
Back from Las Vegas, Nicola now has to get to grips with all the new contacts, business opportunities and ideas for new projects. What to do first? How to make sure nothing slips through the gaps? She shares how she prioritises everything she wants and needs to do. With more video extracts from the week, including an impromptu solo performance from Scott Page, saxophonist and rhythm guitar player with Pink Floyd, Supertramp and Toto.
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. On the blog
Resistance Visualisation What Does Success Mean To You What To Do With Your Goals Beating Resistance - Tip 1 Beating Resistance - Tip 2 What You Focus On Increases Masterminding in Vegas Customer Service: Good, Bad & Ugly
Prefer to read? Okay, welcome back everyone. So, Nicola here, and I'm back in Greece, and still reflecting on the week I spent in Las Vegas. It was just quite incredible. The thing I didn't mention in last week's vzine was how humble everybody was, how down-to-earth everyone was. I mean, one of the attendees was the saxophonist from Pink Floyd, Toto and Supertrapp and he was just the nicest man. He was just lovely, and so was everybody else. There was no egos at all. It was very much filled with an attitude of gratitude. Everybody there was so thankful and happy and grateful to be there. It was just the most wonderful, wonderful atmosphere.
And we had some really young entrepreneurs there as well. There was Allena, who's just put her first book on Amazon, and she's 11 years old. And also, Andy's two children, Sarah and David were there. And Sarah's about 16, and David's 19, and of course he came away very fired up from the whole thing. So let's talk about how I'm feeling this week in the middle section and how I'm dealing with everything I learnt and what I plan to do with it.
Okay, so this week in the middle section as always, I want to tell you what's happening with me, and then try and draw a lesson from that that might help you in your business. So this week, I'm back from Las Vegas. I'm over my jetlag. I'm feeling a little bit run down from all the adrenaline that was coursing through my system. That's the only excuse I can think of 'cause I'm sleeping well enough for it not to be jetlag anymore. I wanted to just talk a little bit about how I'm coping with the overwhelm of all the opportunities that came to me while I was in Vegas and how do you even begin to start?
I've come back to my usual workload, which is not onerous, to be honest, but I've now got to fit in all these new projects that I want to do and follow up with all the great people I met. So how do you do that? What I normally do is go about it by listing everything and putting it into a grid, a four-square grid. And, top left-hand corner of the grid is 'important and urgent'. This is a Stephen Covey: "Seven habits of highly effective people." So you might recognise it if you've read that book. And top right-hand corner is 'urgent but not important'. No, I lie. It's 'important, but not urgent'. And then on the bottom left-hand corner, it's 'urgent but not important', and then the bottom right-hand corner is 'not urgent, and not important'.
So you try and categorise your tasks like that and obviously, you do the important and urgent stuff first, which is recording this vzine for me, because I really was very bad when I was away. I just couldn't make myself do it at all. I just never seem to have time, I never seem to be in the right place, I never seem to have the energy, or, y'know I was just firefighting all my energy levels all the time. Yeah, so catching up with the vzine is important and urgent. Catching up with podcast editing, catching up with Write Club, my hobby podcast I do with the girls. So those are all really urgent things, and important too.
Moving on to the important but not urgent things.
When you are invited to spend eight days in Las Vegas with 110 of the most brilliant minds in your industry, what do you say? YES!! obviously! With speakers like Marisa Peer, Joe Sugarman and Marianne Williamson who had just smashed her requirements for running for President in 2020, the whole event was a massive high.
Bowling, welcome party at Liberace's Mansion, a Desert Party, yacht trip round Lake Las Vegas, karaoke and Thai food, 3 x days masterminding and learning from each other, then a Farewell Party at the EverMentor Mansion, what a week I had.
What's the point of Masterminds though? Nicola share's what she got out of it all in the middle section of this week's vzine.
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. On the blog
Resistance Visualisation What Does Success Mean To You What To Do With Your Goals Beating Resistance - Tip 1 Beating Resistance - Tip 2 What You Focus On Increases When The Universe Kicks Your Butt Masterminding in Vegas
Prefer to read? Okay, so, hi everyone, it's Nicola here, and I'm back from Las Vegas as you can see, back in the sleepy house in Greece. Which is quite a relief. I can tell you, it's been quite full on. Eight days of partying. Both in the evenings, and also either partying or masterminding in the day. It was hard work but we had some time between to enjoy the luxury, the luxury bedrooms and bathrooms in the Palm Springs Hotel and I was on the 30th floor, but I could still hear the pool party at the KAOS open day and night club. So, that took a bit of getting used to at the weekends, I can tell you.
If you want a completely full report on what happened in Vegas and everything I got out of it, I'm going to give you a little rundown in a minute. Then you will need to check out episode 227 of ownitthepodcast.com, which will be coming out in a week or so, because we go into it in quite some detail in that. So, in the mean time, I'm going to give you a little rundown in the middle section, and I hope you enjoy it.
Let's get on with the show, shall we?
Okay, so as always, what I want to do in these middle sections is to tell you what I've been up to, and what I've learned and what you can take away from that to apply in your business. So, I've been on this amazing mastermind in Las Vegas, and it was put together originally to thank a bunch of people who helped my friend Andy get his books off the ground initially, the Bug Free Mind books. And it's grown into much more than that, because they really did such a great job on the first mastermind event that people really just wanted to come back year after year.
So what's it all about then?
We spent a few days getting together, and getting to know each other, and reacquainting ourselves with people we've met before. We spent a lot of time just talking about what we've been doing over the last year or so. And then after a couple of days of that, of parties and lunches and just hanging out, we go and we have three days of masterminding, and that involves all sorts of things. From people speaking, like Alex Mandossian, Perry Belcher, if you know any of these names, they're really well known in the internet marketing space.
And then from personal development world we had some of the people who were attending, and some of the people who were sponsoring events. And then we had some really big names like Joe Sugarman, who is a legendary ad man, and who's now making millions selling blue light deflecting glasses. So if you see people around with those orange glasses on, Joe's responsible for those.
And two of the other speakers were Marisa Peer, who is an incredibly high level therapist. She works with royalty and pop stars and movie stars. And she was speaking for us, and she's a big cheese in the Mindvalley community, and I was really looking forward to her speaking,
Sometimes things happen to you over and over again so that you can learn your lesson. Sometimes that butt-kicking gives you another opportunity. Do you get to decide which it is? Not always, but you CAN learn to always take advantage of it.
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. On the blog
Resistance Visualisation What Does Success Mean To You What To Do With Your Goals Beating Resistance - Tip 1 Beating Resistance - Tip 2 What You Focus On Increases I’ll Believe It When I See It Fun and Easy Marketing
Prefer to read? Hi, it's Nicola here. And I just wanted to say happy Easter from Greece, yes we have our Easter weekend on a different weekend to yours, and then we've just had it here. And it's been amazing, I went down to our local taverna Melissa's and they had a lot of meat on the spit, doesn't sound very attractive does it? But it was absolutely delicious, roast lamb to you and me. As you can hear I'm outside again and with all the accompany noises of people doing up their houses, and motorbikes going past, and people with diggers and dumpers, and all sorts of activity going on here getting ready for the summer season.
So, yeah, I thought I'd come outside and speak to you today from the balcony before the mozzies start taking over. I actually saw one, I let a bee out earlier and a mozzie came in, it seems you can't have one bit of wildlife without the other. Anyway, that's enough waffling from me lets get on with the show, shall we?
Sometimes it's a bit of a slog to think about what to talk about in these middle bits. I usually just have to cast my mind back over the previous week and see what things have come up either for me or for clients and what lessons I've learned or re-learned, indeed, because lessons keep coming, they just keep coming over and over again until you actually get them. I call that the universe kicking your butt.
And so today I was really surprised when I went onto Amazon just to get a link for my book, and I found that it'd been reduced on Prime to £1.59 for a copy of my book, The Money Gym. And what I didn't realise was there was only a limited time promotion, I didn't realise that at all. But I acted quickly, I got some information out on my page, on my profile, I sent an email to my list saying "You can get a physical copy of the book "for just 1.59 right now, if you're a Prime member."
Lots of people went and bought it and all the activity has sent me straight to number one in some strange categories I didn't even know I was in. One being management and marketing, you wouldn't have thought a book about wealth creation and financial intelligence would've been in management and marketing, but apparently, back in the mists of time, that's where my publisher put it. And the other one was accounting and audit, well that's an exciting selling category, isn't it? I'm absolutely delighted to be number one today, as we speak, in management accounting and auditing category on Amazon so go and check that out. Number four on the other one, which is management accounting, and number 37 in the category that I actually want to be found in, which is personal finance.
What it has led me to do is contact my publisher and suggest we move a couple of categories because the book's still really sound. I mean it could do with a tiny bit of an update to include block chain technology and perhaps cryptocurrencies as an investment asset class now, because they are growing in leaps and bounds. So that's probably the only bit I'd update right now, otherwise the book's still solid. So if you haven't got a copy of The Money Gym yet, do go over to Amazon and check whether there's a special offer on, or just go to themoneygym.com and I've put links to buy on Amazon UK and Amazon USA.
There's nothing like having a physical copy of a book I don't think,
Judith and Nicola discuss the matters raised by Nicola’s new website and marketing plan. Which URL will she use? James Schramko advises sticking her NicolaCairncross.com as it is her authority site. She’s going to an SEO meeting to clean up some of the issues she believes may be limiting her traffic to that domain. She wants the new website to keep the same colours but be lighter and brighter and she’s making some brave decisions about client attraction which she believes is her USP.
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. On the blog
Resistance Visualisation What Does Success Mean To You What To Do With Your Goals Beating Resistance - Tip 1 Beating Resistance - Tip 2 What You Focus On Increases Telling Stories In Your Business Clean Marketing
Prefer to read? Hi there, it's Nicola here and this is my second attempt at doing this because yesterday I managed to turn the camera off when I was talking and turn it on when I wasn't, which made for some very interesting footage in between I can tell you.
I look a bit pink because I've just washed and blow-dried my hair in spite of the fact I'm going to the hairdresser later. Where's the logic in that? But it looks so bad I thought, I can't possibly even go down to the village with it looking that bad.
So big news this week on two fronts. I've been invited to write some articles for Agora Financial Division, which is coming along under the auspices of Rich Schefren.
I was asked to contribute the articles by none other than Chuck Dolce, who used to be Rich's copywriter and who I met when I went on a weekend retreat to- well where was it? It was Florida somewhere. I can't remember the name of the place, it was lovely anyway.
So I'm very happy to be working with Chuck on this, he's the Editor in Chief and he's also helping me to not- long articles into shape, but I'm really excited because all of the Agora properties get an awful lot of traffic.
The other big deal this week, is that our own at the podcast not only has had it's biggest week of downloads ever, we've had over 5,000 downloads in a week which is just astonishing, but we've also hit the 100,000 download mark which is just amazing, isn't it?
And that's one of the things I'm going to talk about in the middle section, I want to talk about all the things that we do, me and Judith, separately and together where we don't know what's going to happen, we don't know if it's going to make any difference, we don't know if it's going to work. And talk a bit about the outcomes, and the trap that's hidden there.
Hope you enjoy the show this week.
Let's get on with it, shall we?
Okay, so this week our podcast hit 100,000 downloads. That is absolutely unbelievable. And in the same week, we magically have had something like 5,000 downloads in a week.
Now, you'd think that you'd be able to puzzle out how this kind of thing could happen, wouldn't you? But no, we can't figure it out at all. And the interesting thing is, that is seems to be not one episode that spiked which you'd expect if say, an influencer or someone on Twitter with a big following had picked up on an episode and shared it, that would've spiked just that episode, but no we're actually getting growth over all the episodes.
I look at the downloads on some of the earlier episodes, I can see that we get between two and ten downloads a month, or that's been the case up until now. We're now across the board, getting 20 to 30 downloads in the last month, for every early episode, it's quite astonishing.
So, I don't know what's caused it, all I can say is I'm happy and grateful that it's happened. Now, the podcast is an interesting one because Judith works out that it takes us about six man hours to create it every week.
It certainly doesn't feel like that. We do a little bit of, I don't know,
There are many times when we need to tell stories in our business and marketing. Nicola outlines a 5-point plan for making sure you are telling stories with the most impact!
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. On the blog
Resistance Visualisation What Does Success Mean To You What To Do With Your Goals Beating Resistance - Tip 1 Beating Resistance - Tip 2 What You Focus On Increases And So It Came To Pass Why People Buy: Guest Sue Okell
Prefer to read? Okay, well, it's Nicola here and I'm just about to head off to the Amora Hotel for the SuperFastBusiness Live conference. Starts tomorrow and goes on for the next day, big dinner tomorrow night. But most people are getting together this afternoon as they're sort of arriving in, so I'm going to go down and meet a few people that I've met only online, which is going to be exciting.
I've had an amazing week, I've had just an incredible week. I was speaking for a big corporate coaching company on Thursday night, and then they took me out to dinner at Cafe Sydney on Friday night, which was just the most incredible view over Sydney Harbour from the customs house.
Then I went down to Wollonngong to see my friends Lorraine and George. Lorraine, where I shared flats with her when we were in our teens, so that's how long we've known each other. And I had to go down on the train and they got the most amazing trains here, they're double deckers! I don't know why I found that so exciting, but I did.
So you step onto the train at platform level, and then you can either go upstairs or downstairs. Fabulous. I do, I do get excited about silly things. And that was really lovely. Lorraine laid out a spread in her garden. And it wasn't particularly sunny but it was warm enough to see outside and they've got a little deck and a pool and everything, as they all do over here.
And then what happened? Yeah, I've just had a really incredible time going around. I've had my nails done, I've been resting, I've been learning about writing from a master class I bought, and I've been treating myself to lots of lovely deli kind of food and the odd meal out as well as hanging out with my brother quite a lot which is nice.
So let's get on with the show, shall we?
So this week I want to talk to you about story telling in your marketing.
As you probably know, I'm learning how to become an author, how to write a novel, fiction. It's really quite hard work, but there are some principles that I'm finding incredibly helpful in my own marketing and the first principle of storytelling is that, usually, things are told in what's called three acts.
So you have the first quarter of a book, then you have the last quarter of a book, and you have the middle section of a book.
And this is called the First Act, and this is where the ordinary world of the hero happens and then at the end of the First Act, in what's called an inciting incident happens. An inciting incident is something that calls the hero to adventure and makes them have to make a choice about whether they stay in their ordinary world or go off on this adventure.
In the middle section, things now happen to challenge the hero, so there is usually one, possibly two, complications in the hero's life. And at the end of that middle section, at the 75% point, yes that's right, then there's usually some sort of climax or crisis that make the hero have to recommit to their journey or change in some way, there's a change in the hero, and often a change in their circumstances, too. Perhaps a mentor has come along and helped them or given them something special that will enable them knowledge or a tool or a trick of some kind, or magic, that enables them to overcome the crisis at the end of this part of the book.
And then the final section of the book is where everything gets resolved.
I decided I wanted to improve on my conversion performance of two years ago, so I kept visualising the result I wanted (and I even got the exact number of application forms printed). And so it came to pass...
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. On the blog
Why Build A Brand | Amazon Marketing Tips #1 Why Do You Need A Website Too? | Amazon Marketing Tips #2 Why You Want To Sell On Other Platforms Too | Amazon Marketing Tips #3 Using Video Marketing To Generate Traffic | Amazon Marketing Tips #4/a> What Kind Of Videos To Use | Amazon Marketing Tips #5 Building A List Of Prospects & Customers | Amazon Marketing Tips #6 Knock Your Competitor Off The Top Spot | Amazon Marketing Tips #7 When The Stars Align Abraham – Hicks And The Path Of Least Resistance
Prefer to read? Well, welcome back to the Vzine. It's Nicola here, and I'm back in my brother's flat in Sydney. And you can see I'm a little bit hot actually. It's quite warm here and I'm back from the Gold Coast and it was even warmer there. I spent four days in a fabulous hotel, largely being thunder and lightening, not so much sunshine. It was a very humid four days.
But, "How did the conference go", I hear you ask. Well, it was absolutely brilliant. We had four amazing days with some nearly 200 fantastic Amazon entrepreneurs. There was a cocktail party on the first night, then there was one full day of conference and lots of different speakers including Neil Asher who was putting the conference on, and then I was on first thing on Sunday morning.
So I largely spent Saturday tinkering with my presentation. It was a good solid presentation two years ago, but I want to bring it right bang up to date, and also to put in some elements that had come to me when I was talking to people on the Friday night.
So, I did that and then I got on stage at 9:15 on Sunday morning. People were already in the room because Neil had done a presentation at 8 o'clock which is incredibly early when you think about it, on a Sunday. And as I moved through the presentation I felt so confident and happy to be up there, because I'd met a lot of the audience already, it was really, really nice and friendly, everybody was laughing at my jokes, particularly the ones at Neil's expense.
And at the end of it when I said to people, "If you'd like my help, just put your hand up and we'll make sure you get a form to come and join Clicks and Leads Academy, and work through the 'Be Everywhere Online' programme", everybody put their hands up, it was absolutely astonishing.
So my goal was to do better than two years ago, when 25% of the room signed up to Clicks and Leads Academy, and this year 30% of the room, and the room was twice as big. It was just unreal.
I'm on a high, I'm on a massive high, I cannot believe it.
Lots and lots of lovely new clients, all of whom are serious business people, all of whom I'm convinced I can help to take their Amazon businesses to the next level, so I'm really excited about that. But let's get on with the show shall we, cause I've got quite a lot to tell you.
Okay, so, what did I share on stage with the Amazon entrepreneurs?
Well, we were driving home to them that you can't just rely on Amazon itself to bring you traffic. You have to find some external method of bringing traffic to your store once it's set up. And even better than that, if you can build a landing page to send that traffic to first, then you've not only got a reason for people to-- and you can actually give people discount vouchers as a reason to give you their name and email before they even get to your store.
And the other important thing about having a landing page is that you can actually put pixels on it. You can put Google remarketing pixels, Facebook remarketing pixels, and Twitter remarketing pixels on that page.
When I booked a super early-bird ticket to SuperFastBusiness Live last year, little did I realise that not only would I manifest not just one, but two speaking gigs to cover my costs and more, but also the use of a luxury flat overlooking Sydney Harbour! But by working on myself hard, especially over Christmas and New Year, so it came to pass....
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. On the blog
Building An Amazon Business? Limiting Beliefs Negative Beliefs Don't Be Afraid To Give Away The Farm Difficult Conversations Feeling Overwhelmed? You Never Know Who's Watching Who Do You Take Advice From? Cath Couzens: Small is Beautiful
Prefer to read? Hi, it's Nicola here, and I am in Sydney, Australia, I've just arrived from England, and a very long flight it was too, but made more bearable by the fact I treated myself to some noise cancelling headphones, which cut out not only the sound of the babies screaming on the plane, but the sound of the engine, it made a huge difference, so I recommend those to you.
So here I am in my brother's flat in Potts Point, and I've got the most amazing view, let me just show you out of the window, it's incredible.
I'm off up to the Gold Coast tomorrow, to go and speak for Neil Asher, who's a very old friend of mine from England, and he's got an Australian wife, and he's got an Australian business, he's got lots of properties and businesses all around the world, but one of his main ones is the Aussie Online Entrepreneurs, and he teaches people how to make money on Amazon, so he's really, really good at it.
So if you're looking to find out how to do that properly then go to NicolaCairncross.com/Asher and you will find a link to his website. But I'm going to be speaking to a room full of 200 Aussie Online Entrepreneurs, I did really well the last time I came, loads of people joined up for my Be Everywhere Online programme and I'm looking to beat my previous record, it was 25% of the room last time.
This time it's double the room size, and I'm looking to do more than 25%, I want to welcome more than a quarter of those people in that room into my Be Everywhere Online programme. So let's see how I get on shall we? I want to tell you a bit about how I got here in the middle section.
Okay well, in this section I want to tell you a little bit how I got to Sydney in the first place, it was a really, very spooky story, very funny story. Last year some time my mentor, James Schramko, has an event and he put the event tickets for sale, and they're very, very cheap if you buy immediately, so I did that, not knowing whether I'd want to come or not. Not knowing if I'd be ready to get out of Greece, and whether, you know, I was feeling in the mood to travel or anything yet. But I trusted that I would be by this time, because it's now three years since Steve died and I'm not, I miss him every day, but I'm feeling better on a day to day basis.
So I bought my ticket anyway and within two days of buying my ticket my friend Neil contacted me and he said, "Do you want to come and speak for my Aussie Online Entrepreneurs again?" He said, "I'd love to have you, "I'm going to be going over there, and you can "stay in my Airbnb and all that business, "I'll make it as easy for you as I can." And so I looked at the dates and James' event is the 3rd and 4th of April, and Neil's event was the 16th and 17th of March. Well that is just phenomenally close, I couldn't believe how close they were, two or three weeks in between them.
So I then thought, well okay, I can only do this if I don't have to stay in a hotel, because that would just be ridiculous, and I thought about an Airbnb, and then my brother popped up into my mind and I thought, well he came and stayed with me for five weeks back in Greece last year, so I'm sure he could put up with me for two or three weeks in betwe...
I've been feeling a bit downhearted this week after two bits of robust feedback, one of which made me feel told off and one of which made me feel a bit useless at something I'm working hard to learn.
I shared how I felt with a friend, who is actually spectacularly successful at this thing and he immediately pulled me up and reminded me that I need only take feedback from people who have successfully done what I want to do, quite frankly, nobody else's opinion counts.
It's going to be an interesting balancing act going forwards....
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. On the blog
Megan's Story 1 - A Bit Of History Megan's Story 2 - Crisis Strikes Megan's Story 3 - Wits End Megan's Story 4 - Light At The End Of The Tunnel Megan's Story 5 - Megan Joins Clicks & Leads Megan's Story 6 - Early Results Megan's Story 7 - Latest Update What’s Blocking Your Abundance? The Story Of Megan
Prefer to read? Hi everyone, Nicola here, and I'm back in sunny shore and by sea.
Well it certainly is today anyway, it wasn't the day I arrived. I'm staying with Phoebe and Nelson for a few days on route to Australia. And, of course, while I'm in Australia the whole Brexit thing's going to kick off. So I'll be coming back after that happens.
And who knows whether they'll let me into any of the countries I want to go to when I come back. We'll have to wait and see won't we?
So, one of the first things that happened when I got back was that Phoebe and I went to lunch with a very charismatic character called Fox. Who I've known for a little while now. He and his partner were in the back of a Worthing Chamber of Commerce speaking gig I did. And it was really great, 'cause they immediately started to talk to me afterwards. And we realised that we had a lot in common. And we had lunch and got to know each other.
Anyway, Phoebe and I went for lunch with Fox, and he is watching these videos, which is really interesting, because when you're making them, sometimes you think that you're talking to just one person. I always try and picture my ideal client. I've got several ideal clients.
So I sort of picture them in my head when I'm talking to them. And Fox I didn't think would ever become a client of mine. But he's actually making noises like he'd like to work with me. Which is really cool. And also he'd like to work with Phoebe. Which is even more cool. And the funny thing is that you just make these videos, and you don't know who's watching.
And there's lots of people watching out there, and they're all thinking, do I like this person? Does she have anything that she could teach me? Does she have anything that she could do for me? And am I getting a sense from these videos that this is someone I would like to work with?
So, you've got to keep doing them though, because the lack of response sometimes makes you think there's nobody watching. But I can promise you, there is. And Fox was very complimentary about the message in the videos, and the way I deliver them. And the fact that he really feels that he can relate to me through what I'm saying on these one minute videos and my VZINES.
So, it was a very nice reminder that there are people listening and people watching, and that I should keep going with them even sometimes when I don't feel like it. So thank you very much to everyone who watches and listens. I really appreciate you.
I'm off to the pictures tonight with Phoebes. We've been having a lovely lazy weekend, after going out on Friday night to the local. And we're going to see, I'm not actually sure, it's an action adventure thriller with a young female part person part cartoon protagonist. So, I'm looking forward to seeing that, because I'm trying to write action thrillers at the moment. I've got more to say about that in a little bit. So, let's get on with the show, shall we?
So,
When specialist consultant & trainer Megan gets a phone call, her life is turned upside down. Work had been drying up, her new book wasn't selling but this was a whole other level of difficult! She realises she's been concentrating too much on delivering and not enough on building her business or marketing systems....
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. On the blog
Split Testing 1: A Brilliant New Free Tool Split Testing 2: Set Up Goals Split Testing 3: Divert To New Page Split Testing 4: No Website Changes Split Testing 5: Definitive Results? Split Testing 6: The Compounding Effect Split Testing 7: 100-1000% Improvement / Would You Like Help? Feeling Less Busy/Stressed Optimize Your Website (For Free)
Prefer to read? Well, welcome to the Vzine this week. It is the 26th of February, and it's T-shirt weather already. Uh, So, that's the thing about Greece when it's bad weather it's very bad weather but it only lasts for a couple of months, and yes I was sitting out on the front step earlier thinking, I can't do this without sun block because I will burn, and that's absolutely fabulous.
I love the thing of coming up the stairs in the morning, opening up my blinds and seeing sunshine, that just makes me happy. I don't know why, it just does.
So, Um, I was thinking about happiness a lot recently because I've just read a fantastic book all about a woman who lost her husband, and how she dealt with that and then I was listening to Steve Bartlett's dairy of an CEO and he was asking, you know, who are you a slave to, are you a slave to your own happiness or are you a slave to other things that don't really matter.
Gary Vaynerchuk's also been talking about it recently and it's uh, an illusive beast this happiness and I think it only comes in short waves. I think the best you can hope for most of the time is peace, peacefulness with occasional shots of joy. That's what I'm aiming for nowadays and uh if I just get that, then I'll be happy, and of course having something to do that gives you meaning, whether that's your day job or whether it's a hobby, that is another way to make yourself happy, but finally the thing that I would really recommend to everybody is meditation.
I am a late comer to meditation. I only did it about, well I suppose a year ago I started properly meditating, with guided meditations on a regular basis and I find that it makes the most incredible difference to my levels of happiness.
So, um if you're new to all this I would recommend you go and download Mind valley quests app, and there is uh several meditations on that, guided mediation, which means you don't have to try and think empty thoughts and the one I love the most is Vishen Lakhiani's 6 phase meditation, which takes, you can ether do it in bits so you can do um, each of the 6 phases individually or you could do the whole lot together, which takes about 15 minutes. Highly recommend it, totally free, download it on the app store and see what it does to your levels of happiness.
Right, let's get on with the show shall we? I've got some brilliant interludes for you this week.
Hi there, it's Nicola here and in the next series of 7 videos I want to tell you a story about a lady called Megan, Megan is a trainer and consultant, she's been working in a specialist field for over 20 years now and she's always enjoyed going out to stay in hotels and set up workshops and have amazing people in her workshops that she can actually help and she sees the transformation in them, but the problem is, Megan is getting older, she doesn't enjoy going to the hotels so much she doesn't enjoy the very early morning train journeys.
The other thing Megan does, she's an associate for a big training and coaching company and she's always been one of their top associates. She's always got lots of work from them.
Imagine if you could test all the elements of your website to find out which headline works best to get more leads, which "Buy Now" button colour sells best, which picture entice people to buy more? Well, now you can. In this video, Nicola reveals a new FREE tool that lets you put a little bit of code on your website that enables you to easily create variations of your most important pages, to see what works best! Without needing to know any coding! Interested ....?
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. On the blog
Creating An Online Business Deciding On Product Or Service To Sell Finding All The Eyeballs How To Make The Offer How To Take The Money How To Deliver The Product Or Service How To Follow Up Linda Cassells & Communicating With Clients What’s Stopping You?
Prefer to read? Yes. Well, welcome to the VZINE this week and I've got something very special to share with you this if you're even remotely a little bit techy. But before we get started let's just tell you it's been a really good week in Greece and I know that you guys are having a heatwave in England at the moment, while we've just got a load of snow coming from Athens. So, that's something to look forward to.
But I seem to have caught the sun none-the-less. I'm a little bit rosy today because I've been sitting in the sun all week. I try and get out every day. Go and sit down my favourite cafe, look at the sea, and have a hot chocolate, and I love that very much. So, yeah let's get on with the show shall we? I'll tell you all I've got to tell you.
So, one of the most powerful things you can do when you've got a website is to split test the key pages and the idea is that if you're not getting very much traffic you would just want to split test one particular thing, so, say the headline or the colour of the call to action button or something like that but you only need one thing at a time.
Now, it used to be quite tricky to do this, you used to have to set up two different versions of your page and then split the traffic between them and you'd generally have to pay for some kind of software tool but the good news is that Google Analytics have now.
I think they've bought Optimise, which is something I used to use a lot, because it's all free now and so if you are able to put a bit of Google Analytics code on your website, which most people can manage how to do, then you can also add a bit of Google Optimise code to your website too and it goes in the header tag, if you know what that is, or just in your general scripts box if you've got a theme that's got a place where you've got a place where you can add scripts and it goes in exactly the same place as your Facebook, Pixel, and all the bits of code like that.
So, you can send it to your developer, if you've got a developer, but the trick is just to get the Analytics code and the Optimise code onto every page of your website. Then you go and log into your Google Optimise account and you link it up to your Analytics account, which is all quite self explanatory, I managed to puzzle it out very quickly and then you can click on any page on your website and you can click on the little Chrome extension, which is Google Optimise in Chrome extension, and you can just choose an element of your page to change. It's absolutely magic!
And, so I would start with a headline or start with a page with a picture or without a picture or you can split test two different pictures or you can split test the call to action button colour. All different kinds of things.
So, you're looking to do A B split testing and just test one element on each important page. It is so exciting, I can't tell you, because the only thing is that you are going to end up with a page that performs, and the variant that you don't like the most will be the one that performs the best.
So,
What's stopping you getting started with something you want to do? Are you sure you really, really want to do it? There's always a good reason not to do things - especially the things you don't really want to do. This week I've had to force myself through several things I didn't want to do, my brain was telling me I had good reasons not to do them but they weren't reasons at all, they were EXCUSES!
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. On the blog
Turning Pro Learning New Stuff Learning Means Failing When You Fall Behind Learning In A Group Do The Work Self Validation Things & People We Love On Valentine’s Day Deep Dive Learning
Prefer to read? Hi everyone, Nicola here. Hope you're all well.
So, what's been happening this week? I've been booking flights to Australia. It's a terrifying thing, I can tell you. I've had to book a flight from England to Australia and Australia back to England. I've had to book flights from Athens to England and then from England back to Kalamata because we're in the period where, when I'm away, it's the period where they change over and you can actually get direct flights to the local airport.
I don't know why I find it so terrifying, booking flights, I think it's something about the commitment of it all and the thought of being in the air for all that time, I've got to say. I'm not very good at long-term committing in advance, I much prefer to do things on the spur of the moment so typically, I've left this to the very last minute.
Luckily, I didn't have too much extra to pay, there was very cheap flights available with Air China but they were something like 32 or 38 hours long, meaning a very long stop-over somewhere like Bangkok. And I didn't really fancy that so I decided to opt for paying the extra couple hundred quid and having a 21 and 23 hour flight instead, so while I'm not looking forward to it, I think I've made the best of it.
It's with a decent airline and it's laying over in Dubai which, you know, is really quite a pleasant airport. So yeah, I made myself do it the other day. It was quite hard, psychologically, to make myself do it but I just got on with it and finally, I've got all the confirmations and everything.
I also had a little bit of a thing where you had to wait, I wanted to pay on my debit card but I didn't want to do that because if, you know, my airline went bust just before Christmas so I thought I'd better hang on and do it on my credit card instead, so that's what I did.
Apparently, you're covered. Still trying to get my money back from the one that went bust, though. Anyway, let's get on with the show, shall we?
So, you may notice this week I'm a little bit red in the face. That's because I have just had a rather hot shower. That's because it gets a little bit cold in these houses in the winter, unless you've got the fire on, which I haven't, I don't tend to do during the day.
So, hot shower followed by getting dressed, followed by blow drying hair because I'm talking to you guys, equals red face. So I was thinking to myself, oh, I better hang on till my face goes down a bit and then I thought no, don't do that because I'm already late with this vzine and I need to get it to Phoebe so she can do the editing.
And she won't be happy if I give it to her late and then expect it done on a quick turnaround. So, even though I'm bright red and that's not the ideal scenario, I thought no, I've got to just press on, because if I don't get started, I won't get done and I need to go out soon.
So I was thinking about this in conjunction with the whole thing about booking my airline flights and hanging on as long as possible to do that. It's a combination of being reluctant to commit myself, trying to wait for the most ideal set of circumstances, but then the pressing deadline comes and you have to get the thing done,
What is the best way to learn something new? Nicola recommends "deep dive" or "immersion" learning, where you consume everything you can about the topic as quickly as possible then take action. Learning something as if you are going to have to teach it to someone else is a great technique too.
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. On the blog
When Email Dies Different Buckets Core Values Social Media Marketing Uncovered Living With Uncertainty So Where Did The Vzine Go? Kolbe A Index Own It! 212 | How to Hire a Coach Vzine 088 | Personality Disorders In Business
Prefer to read? Hi, Nicola here and as you can see it's a lot brighter in Greece. The rain has finally stopped raining, the thunder has finally stopped thundering, and the internet is staying up for more than a few minutes at a time which is always good thing.
In the middle section today I'm going to teach you about something that I do when I want to learn something really, really fast so I hope you enjoy that and get a lot out of it and as always I love to hear your comments under wherever you're watching this vzine.
So I just wanted to let you know that my brand new book is out. It's called Attract 3.0 and it's a combination of my very popular book How to Market Any Business Online brought bang up to date for 2019 and the comprehensive instructions I've put together for people who want to be everywhere online, who want to use my social media technique to promote their own businesses. And again, I've put a load of stuff into that, that isn't available anywhere else, so go and check it out if you go to nicolacairncross.com/attract you'll be able to get your hands on the book and work through it and I also give you an invite to my personal mastermind on Facebook, where you can get your questions answered about anything that comes up for you in the book. Let's get on with the show shall we?
Okay, so this week I wanted to talk to you about my new hobby. And before you turn off, it's got some learning in it for you, so bear with. Basically I'm trying to write a book, I'm trying to write a science fiction book because that's the kind of books I love to read to myself. And I joined a writing club about two years ago and after about three months of going along, and they knew I could write because I've written business books, but after about three months of going along, I finally had an idea.
Well, the idea has morphed out of all recognition as I've been sort of slowly and painfully working on it and the thing that I was finding very frustrating was that a lot of the learning around how to write a book was being delivered to me in a way that wasn't suiting me in that I'm a visual learner and then kinesthetic is my second learning style, so I like look and then do. So anything that's drawings or things I can watch is great and anything that lays things out visually is even better. And then I like to do, and learn as I do.
So, I've been faffing about for about a year or so on this book, and I've got about, something like, five chapters written. And then I discovered, I can't remember how I came across him, but I think I was looking for an editor because I had found that working with an editor before you finish your book is a really good idea. So I went looking for a science fiction editor. And I found a guy called Shawn Coyne. Now, Shawn is the creator of a thing called The Story Grid. And then he worked with an author called Steven Pressfield. And the first time he worked with him, he was working on one of Steven's books about an ancient war in Greece, and it was set locally which is a bit of a spooky coincidence, don't you think?
Anyway, so that got my attention as well, and then I suddenly realised that Steven Pressfield is not just a fiction writer, he's a writer of inspirational, personal development self help books.
Nicola's musing, not for the first time, on how important it is to know yourself in business. She reveals some of her less attractive personality quirks and how they manifest in her business life. If you recognise yourself in any of this business behaviour, you might do well to hire a mentor/coach, as talking it through with someone usually helps. A good mentor/coach is not just there for the business strategy / tactics, but to support you work through the emotional side of things too!
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. On the blog
Dancing In The Future Social Media Marketing Uncovered Living With Uncertainty So Where Did The Vzine Go? When Everything Goes Wrong Business Sucker Punch You Bring The Magic Own It! 212 | How to Hire a Coach Questions Make You Think Differently
Prefer to read? Okay, well welcome to the V-Zine this week. There's been a big change in my business. A very, very trusty V.A., Sara, has gone off to do her own thing, and passes new, etc. And, I've been training and inducting a new V.A., who comes from the Philippines. I did look at people around Europe, but the standout application hands down on the covering letter was this lady Margelle, so she's on for a month's trial, and fingers crossed that'll go okay.
The whole changeover thing was quite an emotional experience for me, and it made me think a lot about my various personality quirks, and how my feelings are affected by business things, and how that then, in turn, affects my business performance. The middle section this week is all about that, and I hope you enjoy it, and I hope you recognise perhaps some traits in yourself that I could help you get over if I was your coach and mentor perhaps. I hope you enjoy that section. Let me know, as always, I welcome your comments underneath where you're seeing this video.
Good morning, it's Nicola here, and I'm embarking on a set of videos this week that are revealing all the dark, dirty secrets of my personality. Now, I'm going to reveal something about myself.
I am a co-dependent personality type. Lots of reason for this. Didn't have a very great childhood. Mom was a bit mad, disappearing parent, but I think I managed to get on quite well regardless, and I think that I know enough about myself to be able to overcome my shortcomings in business.
One of the first things that occurred to me when I was thinking about this whole personality type and how it affects you in business and me being a bit co-dependent is that I tend to pay myself last. I tend to put myself at the back of the queue for paying myself a salary for my business. I'll pay everybody first, including all my suppliers, and I will very rarely try and negotiate instalments and things like that. If things come along that knock my financial boat off its moorings.
What I've started to do recently, is to go along with the precepts put forward in a book called Profit First by Michael Mich... I can never say his name, Michalowicz. An absolutely brilliant book. It's all about what is the point of being in business if you're not taking a profit out of the business.
Because, if you don't pay yourself first, then you're the most important person in the business. You're the one that has to get up every morning. You're the one that has to make things happen, and if you're not getting paid a decent living wage from your business, then what is the point? You have to ask yourself.
So there it is, that's the first thing. Pay yourself first, pay yourself well, and don't let yourself be at the back of the queue to get paid from your business.
Now, another thing I tend to do as a co-dependent personality type is to put everybody else's feelings first, to take responsibility for the feelings and the happiness of the people in my business. And that's one of the reasons why I've hesitated to hire people.
In a week when just about everything that could go wrong DID go wrong, Nicola's taking her place on a rota of driving and cooking duties for a dear friend's husband, but a chance conversation with someone who asked some great questions, helped her think differently about how to handle a tricky project and her stress levels have dropped dramatically as a consequence. Who can you have a conversation with that might help you think differently about something you are worrying about?
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. On the blog
What Is Social Media Marketing Why Use Social Media Marketing Which Social Media Platform Is Best What Kind Of Social Media Marketing Format Works Best How To Create A Social Media Marketing Plan When You Shouldn’t Do Your Own Social Media Marketing How To Tell If Your Social Media Marketing Is Working Own It! 211 | Successful Pro Blogging Vzine 075 | Social Media Marketing Uncovered
Prefer to read? Well welcome to this week's Vzine, it's Nicola here and I'm back in Greece, as you know, and it's been absolutely appalling weather, you'll be glad to hear. It's been thunderstorms, it's been hail, and lots of snow on the mountains. I'm pretty toasty warm because that, that stove over there works a treat.
This week, it's all been about neighbourliness. One of my very good friends just a few doors up has been taken ill unexpectedly and her husband has been having to go to Kalamata, which is a 45 minute to an hour drive each way, and he's obviously worried sick about her.
And so all the neighbours in Stoupa have been taking it in turns to take him in and it was my turn today. We've also been dropping food round for him as well, and people have been inviting him to dinner because he's not known for his cooking skills.
But she's on the mend, we think, I saw her today briefly, and she seemed much brighter, although the weird food they give you in ICU in Greek hospitals is really strange, it's like a sort of rice gruel. I wouldn't want that at all, no matter how ill I was. So, get well soon Stella, I know you don't watch this, but get well soon anyway.
I've learned some stuff this week, so I'm going to tell you all about that in the next bit.
This week on the Own It podcast
We were talking a lot about when you should hire a coach or a mentor and what you should look for in that coach or mentor. And I've had a fantastic experience this week of actually just talking to someone who is a very experienced business person, I might add, and they asked me one question which shifted my whole thinking about everything.
And the reasons really, you need a coach and a mentor, I just made some notes here, is that you don't know what you don't know and you don't know lots of things.
You know, you don't know the pitfalls, you don't know the things that can go wrong, you don't know the ways to save time and money, there's a lot that you don't know, but your mentor or coach will know.
The great questions thing is really important. A coach will know, a good coach, a trained coach will know the kind of questions to ask you to get you thinking differently. That's exactly what happened to me this week, and I want to tell you about that in a minute.
And there are other ways to do things. There are ways that work better, there are ways that you might not have thought of, there are ways that other people would do it differently to you. And that's really valuable to be able to knock those kind of ideas around with someone who is very experienced, ideally in the thing that you want to achieve.
So this happened to me this week. My sister Sarah is moving on to pastures new and I'm recruiting for a new VA. And I was getting quite stressed about it, because Sarah's, while she's making all the training videos and tick lists and things for the new person,
In this weeks series of daily videos, Nicola covers the answers to some of the biggest questions she gets asked about social media marketing for business. From why you should be thinking about social media marketing in the first place, through to how to tell if your social media marketing is working.
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. Mentioned In The Vzine
Stoupa Own It! The Podcast NicolaCairncross.com/blog
On the blog
Core Needs When Email Dies Different Buckets Core Values Go To Give Your Emergency Fund Kolbe A Index Own It! 210 | Replacing Your Trusted VA Own It! 209 | 2019: Planning for a New Year Vzine 84 | Living With Uncertainty Vzine 83 | Self Awareness
Prefer to read? Hi, Nicola here and I just wanted to show you that I was back in Stoupa and what the beach looks like with no sunbeds at all. It's all very strangely empty. But it's lovely and sunny, it's the middle of January and I've just spent the whole last hour or so sitting outside in the sunshine, which is why I'm probably looking a bit pink.
But anyway I wanted to welcome you back and let's get on with the show, shall we.
The first question that I see a lot is what is social media marketing?
It's a way of getting closer to your customers. It's a way of building a relationship with your customers or your potential future customers indeed. It's a way of people getting to know, like and trust you, over your competition. And it's a way of attracting people to you that like your style. It's a way of sharing information about your business that makes your business more relatable, less business-like, more personable.
In conclusion, social media marketing is a lot of different things, but essentially it's a way of creating a relationship with your potential future customers. It's a way of maintaining your relationship with your existing customers and it's a way of hopefully attracting back your previous customers.
Why use social media marketing at all?
The Millennial generation are growing up without having any interest in using email whatsoever. So you've got to find a way to get in front of that huge potential market, before they get to the age where they're the main buyers. And that's only a few years away.
If they don't use email, and they don't respond to advertising and they don't look at magazines, and if they get all their news from YouTube and Facebook, you've got to find a way of getting your business in front of them in a natural, non-pushy way.
So as you can see, it's really crucial that you learn how to use social media marketing, so that when your potential future market reaches the age when they become the biggest buying group, your business isn't invisible to them. And there are lots of easy, inexpensive, fun ways of doing that. You've just got to get your head around it.
People ask me, which social media platform should I use?
It all depends on which social media platform you use yourself. It depends on which social media platform your potential future customers will use. And it depends which one lends itself better to the kind of social media marketing you're going to be doing.
You've got to keep flexible and you've got to keep trying the new platforms as they come out. Some will resonate with your more than others. I concentrated much more on Facebook and on YouTube, never been really into Pinterest, so I think you've got to actually be using some of these platforms yourself as a human being, but don't discount a social media platform just because you don't like using it, if you hear about other people using it.
You don't want to be left behind, do you.
What format should you use?
Should you be using pictures, should you be using long form written format, should you be using video? The whole world seems to be going video crazy right now.
Having been watching the comments in a big marketer's Facebook Lives, I'm struck by how people are always seeking certainty before taking action. Will it work for me / my business, will it work in my niche, will it work in my country?
The limiting / negative beliefs and sweeping generalisations were coming thick and fast. This is in direct contrast to how I work, where I'll take an idea and get the "minimal viable version" up and running and just test, test, test!
I'm actually testing using Facebook Live to record the middle part of my vzine each week now, so that I can test Social Media Examiner's assertions that Facebook Lives are a waste of time after the event, while Frank Kern says the exact opposite.
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. Mentioned In The Vzine
Lumen5 Open Broadcaster Software Writing Club World Own It! The Podcast NicolaCairncross.com/blog
On the blog
Split Testing Prices How Is 2019 Looking? A Video A Day (Results) Growing Your Nest Egg Self Awareness Cleaning Up Linked In Financial Peace Of Mind Own It! 209 | 2019: Planning for a New Year Own It! 208 | Thoughts On Friendship Vzine 83 | Self Awareness Vzine 82 | New Year's Resolutions. Too Little Too Late?
Prefer to read? Hello, and welcome to the Vzine this week. I'm going live on Facebook. I'm taking a leaf out of Frank Kern's book, and I'm going live. In the middle section of the Vzine this week is me going live, talking about entrepreneurial uncertainty because so many people seem to be seeking entrepreneurial certainty and there just isn't any such thing.
So I cover the main points about what I see people needing and how to deal with entrepreneurial uncertainty and I hope you enjoy it.
I'm still in Shoreham, I'm staying with the kids an extra couple of weeks, just because I can, and I'm heading back on Friday to Stoupa in The Mani.
I give you a tip in the middle section this week about someone who is a natural-born marketer. And if you're interested in Greece, then you can follow her and she goes live on a regular basis and shows you the most beautiful parts of where we live.
Let's get on with the show, shall we?
The whole topic of today's conversation, for the first five minutes anyway, is, living with uncertainty as an entrepreneur. Because I was just watching one of Frank Kern's live videos and he's been doing a lot recently and I was reading the comments, and one of the things I was noticing was people were seeking assurance.
They were seeking assurance that things would work for them, that things would work in their market niche, that things would work in their geolocation, and they just really wanted to know that things would work.
So they were looking for assurances that it would work in the real estate market, they were looking for assurances that social media marketing would work in the car sales market, and they were looking for assurances that it would work in the bug catching arena.
I know Hal the Bug Catcher, from down there in Florida, and he has done great with video marketing. I don't believe there's a business that could not do well with video marketing and social media marketing.
There was one guy on Frank's timeline that was asking about a banqueting hall. He'd got the job of trying to market a banqueting hall. Well, I'd be going live from every single event that that banqueting hall is hosting. I'd be going down there as a marketing person, I'd be making sure I was taking fabulous video live from the events. Or I'd be getting fabulous photos of the events and I would be turning those photos into a video using a tool like Lumen5 for example, and then I would be putting some fabulous music on top of that, and then I'd be rolling that out on my Facebook page.
I think there is ways now using, what is it, OPS? Open Broad-- OBS,
New Year is a good time to make new beginnings and my daughter Phoebe has decided to look for a job at a digital marketing company or other business media company. I've been running her through a few tests, all designed to enhance her self awareness. I have a good idea of her personality but there might still be some surprises. It's important to know who you are, so that you don't go applying for jobs that you would be ill-suited for or worse, that you would hate!
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. Mentioned In The Vzine
Wealth Dynamics Test by Roger Hamilton JudithMorgan.com NicolaCairncross.com/blog
On the blog
The Voice Of Your Business Extraordinary Money Conversations Minimum Or Maximum Marketing Marketing To Millennials Money Baby Steps Money Boundaries Is Your Business Invisible? Own It! 208 | Thoughts On Friendship Vzine 82 | New Year's Resolutions. Too Little Too Late? Vzine 81 | 5 Little Questions
Prefer to read? Hello and welcome to the this week's Vzine and this week I'm going to be giving you some tips to make new beginnings easier.
I'm in Shoreham, the weather's terrible but it's worse in Greece. It's been snowing in Greece for the first time in 15 years apparently! So, I'm not looking forward to going back but I did decide to stay a little bit longer in Shoreham to be with Phoebe and Nelson and miss the snow.
Anyway, enough waffling about the weather.
Let's crack on with the show
So, I said I'd share the self awareness tools that I'm sharing with my daughter Phoebe, who's on a job quest at the moment.
The first one, is, I got her to do the Wealth Dynamics Test. This was invented by Roger Hamilton and I think it's a mixture of lots of different things but it does seem to be remarkably powerful at showing people what their fastest route to the money is, or what their fastest route to success is.
It uncovers your personality aspects that just come completely naturally to you, and suggests the kind of jobs that would suit you, as well as holding up examples of the kind of people who are in your Wealth Dynamics profile.
I came out really strongly as a Creator Star personality type. Which means that, although I may be introvert, I'm very creative and I don't mind being on camera, or being onstage, but I'm not massively keen on big gatherings, or, if I do go to them, I enjoy them at the time, and then I need lots of time to get over them afterwards.
If you know these things about yourself, you can work out the best way to be as successful as you can be, without draining yourself. For example, I need a couple of days after any speaking gig, to let the adrenalin wear off again. And now I know that, I don't try and put any important work things in straight after a speaking engagement.
If you want to do your Wealth Dynamics Test, the easiest way is either to Google it, but you could be hunting around a bit, or go to my friend, JudithMorgan.com and scroll down the sidebar of her website until you see the Wealth Dynamics logo. That's the best way to find it quickly. I highly recommend them.
So, mainly last week, on the blog and the podcast, I was talking about money. It's a great time of year, the New Year, to be thinking about your money, because a lot of times people think about what they want to achieve during the next year.
But the other thing you can do, is make a budget for the next year. Because the one way to become financially successful is to make a big gap between what you spend and what you earn.
It is what you do with the difference that counts.
Starting to save it. Accumulate an emergency fund, and then when the emergency fund has got to a figure you're comfortable with, start siphoning that money off into a pot for investments.
What do you invest in? You invest in things that will make you money. So,
Nicola Cairncross is launching a brand new business AND trying three new things in this issue of the Vzine, while talking about the whole concept of New Year's resolutions. Should you make them, is it already too late by 2nd of January and what's the one thing you must NEVER do?
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. Mentioned In The Vzine
Ring light Facebook Live BeLive.tv Nicola's Facebook Page WritingClubWorld.com
On the blog
Looking Backwards, Looking Forwards What Worked? What Didn't Work? What Did You Learn? What Will You Do Differently? What Do You Really, Really Want? That, Or Something Better! Own It! 208 | Thoughts On Friendship Vzine 81 | 5 Little Questions Vzine 80 | Zapping Tolerations (Revisited)
Prefer to read? Welcome to this weeks Vzine, in today's show I'm going to be trying something completely different, in fact I'm trying two things that are completely different.
One is using Phoebe's ring light which I've just realised is not centred but it seems to be giving off a good enough light to be working with. I'm trying to decide whether I should buy one for myself basically because it does get a bit murky at home in Greece.
And the other thing I'm doing differently this week, is the middle section is comprised of a Facebook Live because I'm testing some theories.
Frank Kern says that if you go live every day, you get more and more engagement each day and you get more views after you stop, after, you know, you close off the Live.
Social Media Examiner say they don't seem to get any views after they close off their Lives. They get great engagement and great view counts while they're Live on Facebook but then it doesn't seem to continue.
Now both of them then upload to YouTube, which I obviously do anyway, and so you know, you can leave residual stuff. The only problem with the Facebook Live which you'll see, is I'm recording this with my nice little camera which gives a fantastic good recording quality, the sound's good too, and if you've got a good light then you're laughing.
But the Facebook Live is not such great quality, even though I'm using the ring light, because it's filming on my laptop and I couldn't work out how to force it to use the camera instead of the laptop, so you'll see that the image quality isn't so good. What I intend to do, is carry on using the camera for the Vzine and just go Live with Facebook every day.
I'm also using a new bit of software called BeLive.TV which I found really easy to use, after I forced it to connect to Facebook the first time. It took a bit of a while to work out how to do that. But I suspect it was user error.
We'll see how we go with the Facebook Live middle section. Do come and join me over on my page - Facebook.com/NicolaCairncrossUK - if you want to come and see any of the live videos over there. Let's crack on with the show... Hey, okay, so here we are live and it's the first time I've used this bit of kit so be patient with me. I'm going to be talking about New Year's Eve, New Year's resolutions and all that good stuff.
Did you make any New Year's resolutions? Did you resolve to change your life? Is it already too late? Have you already missed the boat or feel like there is no point in doing it now? Or perhaps you decided you were going to do something on the 1st of January and you haven't done it.
There are a number of people I know who said about a week and a half ago that they would start on the 1st of January and I thought, why don't you just start now?
You know, if you're that keen to do something, why wait until a certain date?
I know psychologically it feels tidier but also I feel that it's showing that you have a lack of commitment and that you don't really believe that you're going to do it yourself.
So what I want to do is talk to you about some of the thing...
Every year I get my journal out and ask myself "5 Little Questions" and I write and write until I cannot write any more. In this week's vzine, I share those questions as well as some of my answers and I hope you'll play along too! The main thing to remember is to celebrate the good bits and avoid beating yourself up about ANY OF IT! You did your best and if you didn't, there's a good reason for that, I'm sure. Forward troops, forward into a better 2019!
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. On the blog
Zapping Tolerations (Revisited) Kill Your Website? Overcoming Obstacles Is This The Next Big Thing? Time Management Stop Whining The Need For Speed Cheap Overseas VAs Own It! 208 | Thoughts On Friendship Own It! 207 | Buying A Business No Money Down Vzine 80 | Zapping Tolerations (Revisited) Vzine 79 | All Change Again!
Prefer to read? Hi, it's Nicola here and welcome back to the Vzine. It's a big week this week. I'm going to travel back to England. And I'm going to see Phoebe and Nelson and stay with them for two and a half weeks pretty much.
And that all kicks off with a very early start on Wednesday morning. 4:30 in the morning I'm being picked up. That is grim. There's got to a better way. I don't know what it is. I've talked about it in my newsletter this week.
So in the meantime, in the absence of a better practical solution to doing at least one early morning, horrible early morning start either going there or coming back in the winter. It's fine in the summer, because EasyJet run a lot more flights to our local airport. But in the winter, it's Athens, and that's three and a half hours away, if not slightly more.
So in the absence of a better practical solution, I'm going to change the way I think about it.
It's going to be great getting up at 4:30 in the morning! I'll have all that time on the coach to read and chat to my friend who I'm travelling with. And I'm going to really enjoy getting such an early start, because it means I get to England a lot earlier. And I'll have all of the rest of the afternoon and evening with Phoebe and Nelson. I'm really looking forward to it.
How's that for a reframe? Today I want to talk to you about five little questions I ask myself at the end of each year. And I'd like to share with you. So the first of the questions;
What worked in 2018?
Well what worked for me was continuing to press on with my membership site Clicks & Leads Academy. It had quite a good take-up last year, and this year has been even better by, well, astonishing amounts, extra actually.
And the main thing that really made the difference in what worked there was taking a bit of advice from my mentor. He said, "Try an annual membership."
Now I could not believe that anyone would be willing to sign up for a whole year. I was offering monthly memberships. I tried it though, there's nothing to lose. 80% of people over the last year have signed up for an annual membership.
Not only has it been wildly successful in that respect, but it's also been fantastic for attracting really great clients. The kind of clients who know they want to work on their business for the next year and who are committed to that and who know a bargain when they see one.
So to save 30%, if you decide that you're going to work with someone for a year, is a fantastic deal. And the other thing that's worked has kept me keep nudging the membership level up. I started at $49 a month, and I'm now at £147 a month. So again, you never know what price the market will bear.
What else worked this year?
Hmm, getting into a regular cycle of producing content and getting a process going. So basically, I just do the bits I'm good at, the bits only I can do, like talking to camera, because nobody else can do that for me, and then getting processes in place to make sure the content is t...
Tolerations are insidious things that subliminally annoy you and sap your energy so it's really important to zap them. While making a list of the things (big and small) you are tolerating may seem a bit negative, some magic gets to work when you do...
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. Mentioned in the Vzine
Kardamyli, Greece
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Ideal Clients DIY, DWY or DFY? List Segmentation Are You Getting Paid? Entrepreneurial Loneliness Mental Models Automatic Customers Six Figure Mentors Review Own It! 207 | Buying A Business No Money Down Own It! 206 | Rhys Morgan: Podcasting From Scratch Vzine 79 - All Change Again!
Prefer to read? Welcome everyone, it's Nicola here. And it's the Clicks and Leads Vzine and today I'm basking in the glow not only of some glorious sunshine, although I woke up this morning to pouring rain.
It's one or the other here. It's nothing in between. None of that drizzle business. It's either pouring biblically or it's sunny. And yeah, it's absolutely amazing so I'm going out later on, which will be nice because I'll be able to sit in the sunshine.
And the other thing that I'm basking in the glow of, is the deflected glow of a job well done.
You know how around the house you get those niggly little jobs and, you know, I had some lights out in the kitchen and there was a light out over on those spotlights over here. And I just tried everything.
I tried borrowing a step ladder. I tried getting my sister to stand on a chair. I tried getting my sister to stand on the work-top but neither of us could reach them and we couldn't work out how to get the lights out so we could go and buy some more.
Finally, my landlord responded to my appeals and he came down with a very big step ladder and he kindly took all the bulbs out that were blown. I bought some more and he came back and put them all in again for me. So I'm feeling, you know, I'm feeling the joy of a toleration busted and it's an even more joyous thing when it's busted by someone else. So let's get on with the show, shall we? So I mentioned toleration busting in the intro and it's a very well known coaching tool that you sit down and you write down all the things you're tolerating. And the premise is that every toleration is a bit of an energy suck for you.
So every time you look at that thing, like every time I turned my lights on and thought, "Oh, it's a bit dim in the kitchen", it was sucking a little bit of my energy out of me. And if you look around your house, there's all these things that you're putting up with and the point is that successful, wealthy people wouldn't put up with things, they would point at something and they would go,"Fix that" or "Get that done" or "Can we get that done?", and it would be fixed and they wouldn't have to look at it anymore. So it wouldn't be sucking their energy.
So it's always a good idea to have a little list of things that you're tolerating and what magically happens, it happens every time I do this, every time I make a list of things I'm tolerating, someone comes along and fixes one or two of them for me. Or they just mention something that would fix the toleration or they say that they've seen something on eBay or in a local shop for example.
Another thing I'm tolerating is my wood burning stove. It needs some caulking around the side of the inside bit that fits you where you shut the door. And I've had a guy around who put some caulking on and it promptly fell off again, and I've heard that you had to go to Kalamata to get caulking.
But since then, I've just been occasionally aware that I need to find somewhere to buy caulking and a friend just popped up the other day and said you could get it in Kardamyli Arkwright's. So I'm going to drive over there and take a bit of the existing caulking and hopefully I'll be able to buy some more...
On a week where there are three big changes happening, I'm wondering how well we cope with change even though really, there is nothing but change in business and in marketing particularly.
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. Mentioned in the Vzine
Social Media Examiner Clicks And Leads Academy Weekly Call LinkedIn
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Hotel Marketing Tip #1 Hotel Marketing Tip #2 Hotel Marketing Tip #3 Your 5 Most Important Numbers How Do You Become More Accountable A Quick Instagram Tip Find Your Hungry Crowd Comparisonitis - Don't Fall For It! Own It! 206 | Rhys Morgan: Podcasting From Scratch Own It! 205 | Does Your Schedule Reflect Your Values? Vzine 78 - What's Your Alternative?
Prefer to read? Welcome back, it's Nicola here with the weekly Vzine, and it's a bit of a funny time of the evening, light-wise this evening, so my camera keeps making alarming, flashing signals at me but hopefully you can see me well enough. It's pretty well-lit in here.
I wanted to talk to you this week about change, and that's what I'm going to be covering in the middle section. It's got quite, quite cool here in Greece, and I understand it's even colder in the UK where I'm coming back to in a couple of weeks.
But here we are still able, in the sunshine, in the daytime, to sit out in a T-shirt and, indeed, if you go out in a jumper, you really seriously suffer. So everyone has to wear layers out here at the moment because you never know what's going to happen.
And the fire's going behind me. That's the wood-burning stove, so I've been out hauling wood today. Basically, they deliver it in a big pile and they dump it in your driveway and then you have to move it to where you want. But it's good aerobic exercise, so I've obviously got my gardening gloves as well because you never know what critters might be living in the bits of wood.
So, yeah, it's quite a nice ritual at this time of the evening to get the fire going. I really enjoy that, and I think if ever I came back to the UK, I would definitely get a wood-burning stove or something similar because they're really efficient and they're really cosy.
Let's stop me wittering on about the weather and crack on with the show, shall we?
Today I want to talk to you about change
It's a topic that's come up a lot over the last couple of days because I have been talking to my son, Nelson and daughter, Phoebe, and they are moving out of their dad's flat, which is a big change.
They've managed to find something together, which I'm really pleased about and they're going to be doing that either between Christmas New Year, or just after the holiday period, finishes. Not before the 5th of January, I hope, because that's where I'm going to be until then, so it'd be great to spend as much time as possible with them.
And, yeah, the other reason we've been talking about change actually made me feel a bit weepy, to be honest, because it's a big deal. They're growing up, and that means although they'll always be my babies, they're going to be a bit more independent babies now.
And the other reason I want to talk about change was because I've been watching the Social Media Examiner series where they're talking about what is going on with Facebook Video because they're finding that their videos are doing much, much better on YouTube where people are watching them through to 60, 70 percent and not as many people watching them, but watching them for longer.
Whereas on Facebook, Facebook are reporting lots of people are watching, but when you actually look at the percentage of people who drop off, it's mostly people drop off after the first sort of 30 seconds or so, so that isn't good, is it?
So what to do about Facebook marketing?
What to do about video marketing? Whether you need to change your strategy depending on whether you've been...
On my live Clicks & Leads Academy calls I allow my clients a couple of minutes to have a quick moan. And when my best friend Kim and I meet up, we allow ourselves 15 minutes. But then we ask ourselves a very important couple of questions that help us turn things around. Because nobody likes someone who continually moans but doesn't take action. I also reveal a handy tool for finding out what you DO want, if you are not sure.
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. Mentioned in the Vzine
Clicks And Leads Academy Write Club
On the blog
Vzine 77 - Fairytales In Business Start A Business Podcast Your Marketing Budget Thoughts Become Things Your Offer That Converts Profit From Your Passion How To Become More Creative Own It! 205 | Does Your Schedule Reflect Your Values? Own It! 204 | The Internet And Social Media – A Force For Good Or Evil?
Prefer to read? Welcome back. Nicola here, and I just wanted to update you on the one-minute video campaign which I'm doing. It's having a rather startling effect on the numbers that count.
It's basically increased the views on my LinkedIn profile by 210%, and it's increased the views on my Twitter profile by over 100%, which is quite astonishing really. So I will be continuing with this, and if you're getting any value from the one-minute videos, do let me know underneath wherever you're seeing them. Whether that's on the Facebook page, the blog, the YouTube channel, Twitter, or LinkedIn, I'd love to hear from you.
I unfortunately can't update you on what impact it's having on views on my sales pages, which is the real goal, of course, because all the power's just gone off in Greece, so I'm absolutely internet-less. Luckily my camera works without power, for a little while, anyway. So I'll try to get this content recorded for you while the power is off, and then I'm off to Write Club later, so that'll be fun with no power. We'll see what happens there.
In the Clicks & Leads Academy, we have weekly live calls, where people can just pitch up, basically, and either ask me questions or just get a load of stuff off their chest, which is often what it turns into. Because they've got nobody else to talk to about their negativity, their fears, their doubts, to ask what to do next when you're feeling stuck.
But what I don't do is let people wallow.
I'm starting to ask people "What's your alternative?", because once you've had a little rant, or a little complain about something, then you've just got to think to yourself, what is your alternative, what's your choice, what are your choices here? Because nobody is going to listen to somebody who complains for very long.
I give my clients about, oh, three or four minutes for a good ol' complain, and my best friend Kim and I have always had a policy that we get 15 minutes each to have a good old moan before we start talking about "Well, what's your alternative, what's your choice?"
And so the other thing people are very keen on telling me is what they don't want.
I had a client once who was a bank manager, and he knew he wasn't going to be a bank manager for much longer because the banks were getting rid of the older managers, so he knew he needed to find something else, and he didn't really know what he wanted to do.
He knew what he could do, but he didn't really want to do any of those things, so we kept looking at what are his choices, what're his alternatives, and we also turned around what he didn't want into positives. Okay?
So, if you don't want something that means you're going to work evenings and weekends, where does that leave you? What choices do you have where you don't want evenings and weekends?
Eventually, he found his perfect business and funnily enough, it was right underneath where the bank was. It was a very thriving little cafe that was up for sale and the good news...
Just off to Write Club and we recorded our "Fairytales" episode for WriteClubThePodcast.com. This is appropriate because following on from last week's Vzine 076, I've been thinking about where this feeling of "someone's coming to save me" comes from. Also manifesting it in business as some external event or new shiny object that is going to be the "one big thing" that makes all the difference...
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. Mentioned in the Vzine
Clicks And Leads Academy Write Club
On the blog
Nothing's Happening, What To Do? Think You Need A Business Partner? You Really Need To Be Everywhere Online Be Bigger Than The Space You Fill In The Universe Voice Search Is Coming! Would Your Business Be Found? Nobody Cares About Your Money (Like You Do) No Resources? Be Resourceful! The One Thing That WILL Hold You Back Own It! 204 | The Internet And Social Media – A Force For Good Or Evil? Own It! 203 | Secure Financial Futures for the Self Employed
Prefer to read? Hi, it's Nicola and I'm back for episode 77 of the Vzine. I'd better not put numbers in in case I get it wrong, because I'm bound to.
Yeah, it's been a great week out here. It's been thunderstorms and lightning, which means that the power goes off on a regular basis, and the internet goes off on a regular basis. I've bought myself a Calor gas stove, a little tiny one, so I can make a cup of tea when that happens, because there's nothing worse than not being able to have a hot drink.
I've been out and about this week. I've been to writing club. I've been to reading club. I've been out for dinner, Dave's Dining Club. The ex-pats certainly know how to get a bit of action going on once the summer wears off. And I'm just off to Write Club where we're going to plan for a few episodes of WriteClubThePodcast.com over Christmas. So if you're a writer, or if you're a reader, do come along and check out that.
This week, I would like to talk to you about how fairytales affect us
How the stories we're told growing up, affect how we behave as adults. And the reason this was brought to my attention was because we were talking about fairytales in our Write Club podcast, and how they grew up from the folk tales, which means that they weren't invented by any government to indoctrinate us. They were invented by women telling stories around the bedside or the campfire. And I think it just grew up to reflect how life was like in the olden days.
But when I think about the kind of fairytales I read when I was a child, before I went on to science fiction and fantasy, which is a grown-up version of fairytales, I think about how I had this subliminal thought that someone was going to come and rescue me at some point.
And I remember when that realisation came to me that that was completely false, that nobody actually was coming to rescue me at all, not even my parents, was about when I was about 37 or 38, which is really late in life, isn't it? It really is.
It came to me when I was married and I had children. And, somehow, I had this subliminal thought that at every stage in life, I would get more grown-up or that someone would come and rescue me and everything would suddenly be made alright.
I remember how I felt when I realised that nobody was coming to save me. There was no prince in shining armour on a mounted steed with a sword.
I'd had this feeling for so long that I'd be saved at some point, and I don't know where it came from. The only place I can think it came from was from fairytales, and, perhaps, that was my moment of growing up when I had my kids and I realised if it's to be, it's up to me, and nobody is coming, not even my parents.
I think people who've got really good parents must have this problem because they must always have their parents to fall back on.
When you think you are taking loads of action but it turns out it's all going on in your head, how do you pull yourself out of the dark, negative, scarce place and work out what to do next? In this week's vzine I share what works for me and my Clicks And Leads Academy clients...
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. Mentioned in the Vzine
Clicks And Leads Academy 6 Phase Guided Meditation by Vishen Lakhiani
On the blog
Feedback Or Criticism? Stepping Stones Optimism Versus Pessimism Looking For Motivation? Own It! 203 | Secure Financial Futures for the Self Employed Own It! 202 | Own It! 202 | Paula Gardner: Chaos Theory Own It! 199 | Law Of Attraction (Part 2)
Prefer to read? Hey, Nicola here, how you doing? I'm delighted to report some positive results from gearing up my marketing efforts again.
I've been releasing a series of one-minute videos and within three days of getting those out and disseminating on social media, I have attracted a one year client to Clicks And Leads Academy which is really cool. He said he was just thinking about me and then a video went past and it just reminded him that I could help him and he came and joined up! So welcome back Mark.
The first Vzine has just been edited and crushed down and is ready to go, so we are up to speed with that again. I'm recording next week's Vzine today so Phoebe's got plenty of time to work on it.
I'm going to share in the middle section a long conversation I had with a client about all of this and how she is not doing her own marketing because of what's going on in her head. I hope that will help you like it helped her.
Lets get on with the show, shall we?
There's a big difference between thinking about something and doing something. I had a long call today - one of the Clicks and Leads Academy video webinar Q & A sessions. And just one person turned up so she got me all to herself for an hour, which I'm sure she was delighted about!
She was having a right old flap because, as she said in her own words, "Nothing's happening." So I had a long conversation with her about how nothing happens without you making something happen. And sometimes the thing that you do, directly results in something completely different to what you expected. But that wouldn't have happened, unless you did something in the first place.
I got her to list out everything she'd done. She's supposed to be creating a video a week for her ideal customer or client and she knows exactly who that ideal customer or client is because she's got a few of them already. So she wants to attract more people like that.
She's analysed what their problems and pain and passions and purpose are and she's got a list of topics ready to go. But for some reason, she keeps overthinking things.
Looking back, she was able to see that she'd only produced one video a month and two of those were not directed at her ideal clients.
So we had a long conversation about that and I said I was trying to help her to put processes, simple processes, in place to get her through producing a video a week, at least.
And I said, you know, the thing is batching is so good. I'm doing these daily videos at the moment and I find it so much easier if I record seven at a time. And I do the thumbnails for seven at a time. And then I get the captions done for seven at a time. And then I upload seven at a time to YouTube. And get the transcriptions done from Rev.com. And then I can go off and I can delegate the sharing of them on social media to someone else.
In fact, I can delegate quite a lot of that to someone else. So that's the key, is having a simple batching process, where you do the same activity over and over again seven times. And that gets you into the flow of that activity and you get quicker doing it like that.
And then think - who can I delegate this to?
I took a break from the Vzine in July and it never really got going again due to a proliferation of visitors and house guests out here in Greece. I had been a bit disappointed with audience numbers/growth and it's tricky and relatively expensive to produce, so I let it languish rather badly.
Until I realised my Clicks And Leads Academy membership sales were down and in the process of analysing why, I took a look at the traffic stats to my sales pages...
I realised that while the overall traffic to my website hadn't been affected by the lack of Vzine (and it's spinoff podcast), the numbers of warm prospects visiting those pages had HALVED! So I'm back and if you've missed me, do leave me a comment!
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. Mentioned in the Vzine
Clicks And Leads Academy WickedReports.com Google UTM link builder Vzine Playlist on YouTube The last Vzine 074 | Valuing Outsourcers Leave me a Speakpipe message on my contact page
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How To 10x Your Social Media Marketing Strategy How To Be Everywhere Online Write Club The Podcast | It’s Mental Health Week Own It! 202 | Own It! 202 | Paula Gardner: Chaos Theory Own It! 201 | Own It! 201 | Why Are Entrepreneurs So Annoying? Own It! 200 | Own It! 200 | Our 200th Show
Prefer to read? Hi, it's Nicola here, and yes, the Vzine is back! I'm going to explain why I stopped it for a little while and I'm also going to explain why I'm starting it again.
In the meantime, it's mid-November and it's still glorious weather here in Greece. Interesting time of year here, because when you sit inside like this it's actually quite cool because the houses are all made to be cooler through the long summer months.
So when you go outside, it can give you quite a shock as it's actually pretty warm out - it's sort of, 20, 25 centigrade in the sunshine and you get a bit disconcerted because it feels cool in the house, so you dress for winter, then you go outside, and you think, "Oh damn, I'm overdressed, it's too hot." So you have to wear layers at all times, which is a very sensible thing to do.
Okay, so why have I given the Vzine a rest for, well, it was supposed to be just July and then it ended up being July, August, September and October. And why have I started it again, in fact?
Well, it's an interesting lesson in watching out what you measure, because I have no way of tracking whether this Vzine was making any difference to the rate of signups of clients at Clicks & Leads Academy or not.
Basically, to track where your leads and your customers come from right across multiple platforms you need to invest in some really heavy duty software like Wicked Reports - a very good bit of kit but it's a big investment, and it's a lot to set it all up. I'm not ready for it yet.
The other way you can track things, of course, is by using UTM links by using Google UTM Builder. It's a way of adding a string of code to your URLs, so when you put your URL into things like blog posts or into ads, all sorts of things really, it shows you when things come into analytics on the URL, the UTM is shown. So if it says Facebook, paid ads, this campaign, this ad group, then you know that you're getting leads, and especially if you've got your goal conversion set up in analytics, to track your UTM links, it's a really good thing.
Also, my Drip account measures when new subscribers have come in through a UTM link as well. Because it appends that UTM link to the person's records, so as each new subscriber comes in, I can click through and see where they came from. But it's a pain and I'm not very good at consistently putting the UTM links on.
So when I was looking at my Vzine numbers, I could see that Vzine number one only really had about 400 views on YouTube. On Facebook, it was going great guns, because I was able to boost it,
Kenny is the Founder and CEO of Find The Edge – an online magazine and coaching service for high value service businesses. In this lively interview with Nicola Cairncross, Kenny shares his journey from auctions to nightclubs, to ruin and despair and back. Kenny is fast, funny and very, very wise, sharing loads of great tips on what it takes to be a successful entrepreneur.
About Kenny Goodman Kenny is known as a leading expert in client attraction and believes prospects should be chasing you to buy your products services, not the other way round. He is also an international keynote speaker, podcaster and author.
Kenny started his first business back in 1995 and didn't have a clue about Sales & Marketing. Through trial and error, many businesses and hundreds of thousands of dollars spent on personal development and mentoring he developed a system called the Client Accelerator Formula™, which accelerates client acquisition. This system specifically helps Small Business Owners, Coaches, Consultants and Other Professionals. Connect with Kenny FindTheEdge.com Facebook Twitter LinkedIn
Please listen to the podcast to hear Kenny's full mind, marketing and money tips for entrepreneurs. You may also be interested in my book, "Mindset, Marketing & Money" Vol 1, featuring Rich Schefren, Jeni Hott, James Schramko, Dan Norris, Margaret Wright and Ryan Levesque, available now on Amazon UK | Amazon US
Jason Swenk is a digital entrepreneur, author and podcaster. He is known for his out of the box thinking and out-spoken points of views.
About Jason Swenk Jason first discovered digital marketing at Arthur Anderson in the 90’s. He went on to quit his day job and launch a digital marketing agency that quickly grew to a multi-million dollar operation that caught the attention of bigger agencies and subsequently sold it in 2012.
He has worked with some of the biggest clients in the World from Aflac, Lotus Cars, Hitachi, AT&T, Coke and Legal Zoom.
Now, Jason runs a unique consultancy helping marketing agencies grow their agency faster.
Jason graduated from Florida State University, is an avid race car driver, offroad freak, cartoonist, and once completed an Ironman that took him 16 hours and 20 minutes. Connect with Jason JasonSwenk.com Smart Agency Master Class Podcast Swenk Today Vlog Twitter Facebook LinkedIn
Please listen to the podcast to hear Jason's full mind, marketing and money tips for entrepreneurs. You may also be interested in my book, "Mindset, Marketing & Money" Vol 1, featuring Rich Schefren, James Schramko, Jeni Hott, Dan Norris, Margaret Wright and Ryan Levesque, available now on Amazon UK | Amazon US
Interviewing today’s most inspiring and successful entrepreneurs, John Lee Dumas has been featured in both TIME and Inc. Magazine, and is the founder of Podcasters’ Paradise; a community where Podcasters can create, grow, and monetize their podcast and the popular entrepreneur podcast EOFire.com
About John Lee Dumas John Lee Dumas, also known as JLD, is the founder and host of Entrepreneurs On Fire, an award-winning podcast where he interviews inspiring Entrepreneurs every Monday and drops value bombs every Thursday!
JLD has published over 2,000 interviews with incredible entrepreneurs, including Tony Robbins, Seth Godin, Gary Vee, Barbara Corcoran, Tim Ferriss, and many more. Throughout each of these interviews, his guest shares their biggest failure, their biggest ah-ha moment, and their best resources to help you on your entrepreneurial journey.
If you’re feeling stuck, scared about what’s around that next corner, or fired up about learning what already-successful entrepreneurs have done to get where they are today, then this is the perfect podcast for you! Connect with John EntrepreneursOnFire.com Podcasters' Paradise The Daily Refresh Facebook Twitter LinkedIn
Please listen to the podcast to hear John's full mind, marketing and money tips for entrepreneurs. You may also be interested in my book, "Mindset, Marketing & Money" Vol 1, featuring Rich Schefren, James Schramko, Jeni Hott, Dan Norris, Margaret Wright and Ryan Levesque, available now on Amazon UK | Amazon US
How do you compare outsourcers? Especially when you keep hearing about outsourcing to the Philippines for $10 an hour, how do you work out who to hire? If someone is more experienced and skilled but charges £25-£50 an hour, how can that be better? What's the cost of having to train someone?
At the end of the day, you can delegate tasks but you can't delegate responsibility for your business. You can also subscribe to Clicks And Leads via Radio Public
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. Mentioned in the Vzine
My Cousin Vinny Are you an MD who wants a flash briefing to bring you up to speed with online marketing? Email Nicola now My sister Sarah Cairncross who is available for Tech / VA / Operations support Clicks And Leads 365 - Alexa Skills Write Club The Podcast
On the blogs Vzine 073 | What Are You Avoiding Doing? Vzine 072 | Alexa Skills Goes Live! Own It! 186 | Heather Waring: Peeing in the Wilderness Own It! 185 | Toxic People Prefer to read? Hi, it's Nicola here and I have reached that part of the year where I have to record inside because the cicadas and the birds are very noisy outside at the moment. So, you can probably still hear the cicadas but I've turned the fan off. It's going around a little bit up there.
Yeah, well, what I want to talk to you about this week, is about valuing yourself and also about how to charge when there's people in other countries that charge much less than you do.
But, before that, I just wanted to quickly update you on what's been going on this week. I've been out this week to cook for some friends who had a fall together. They're a little bit elderly, and I went around last night to cook, and we watched a fantastic movie called My Cousin Vinny, which I've never seen before and it was really, really funny. Really well-written and set in the 80's, so the outfits are absolutely hilarious. Highly recommend that.
My friends, Kim and Jeremy, they were staying in Stoupa last week, and I ended up having a one-hour session with Jeremy like a flash briefing, if you like, for MDs because he's the MD of a big company, and he always feels like he's on the back foot when it comes to internet marketing, when people sort of say things to him about what they should be doing or parent companies come in, and in fact pitch to him.
So we had a one-hour session and I brought him up to speed on all things internet marketing, so hopefully he'll be able to hold his own a bit better. He said that he had no idea of the potential for Facebook ads, particularly for one of their consumer-facing brands, and he was very reassured that everything is trackable, and you can work out exactly how much you're spending, which ads are bringing in the prospects, which ads are bringing in the sales, so he loved all that, the data-driven element of it all.
So, yeah, I'm thinking of doing that, so if you're an MD or business owner and you just wanted to hire me for an hour to talk about your business, and what your strategy could be, so that you, then, can go back and talk to your team or talk to people who are pitching digital marketing services, don't hesitate to get in touch because I really liked, enjoy talking to Jeremy about that. So just email nicola@nicolacairncross.com and we can set that up for you.
Let's get on with the show shall we?
So this week I wanted to talk to you about a conversation I had with Sarah, my sister, who is an extremely talented tech person. She is the person who makes sure that my Clicks And Leads Academy strategy is implemented across all the different platforms. She's the one I turn to if I want to find out how to do something new, like Alexa skills thing that we just put on Amazon.
And we were having this conversation because she was listening to us recording the podcast, and we were talking about how you can still outsource to the Philippines...
Nicola Cairncross is back from a Write Club Lite meeting, where they get together and do anything BUT write. Planning future episodes of the podcast, doing a drama workshop, talking about writing, but not actually writing. Nicola concludes that, in order to get something done, you have to actually set aside time to do it and "just get the file out".
You can also subscribe to Clicks And Leads via Radio Public
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. Mentioned in the Vzine
Clicks And Leads 365 - Alexa Skills Write Club The Podcast
On the blogs Vzine 072 | Alexa Skills Goes Live! Vzine 071 | Allowing Creative Force Own It! 185 | Toxic People Own It! 184 | Am I A Copycat? Prefer to read? Well, welcome to this week's vzine. I've got some apologies to make. I'm ever so sorry, the birds were really loud last week, and so were the cicadas, and there was that abrupt ending to section number one.
That's because I was at Write Club today, and the girls were texting me, or messaging me on Slack to say I'm repeating myself, as usual, and which bit shall they cut out. Well they made an executive decision, and I'm grateful for that, because I was not contactable at the time, but anyway, it did end a bit abruptly.
As you can hear, tonight was really quiet on the balcony. It's this evening, it's lovely. Gin and tonic time, you see? But just as I come out here, the scrap metal man decides to come past, and sets all the dogs off.
The Alexa Skill has gone live, and it's doing very well. It's a live on all platforms, including Amazon, so if you go to ClicksAndLeads365.com, you'll find it on Alexa, and you can get your smart speaker to deliver me talking to you every morning for just a minute, giving you a little bit of motivation, and marketing, and business stuff, and a bit of money stuff as well, and I hope you really enjoy it, and if you do, would you give us a review? I'd love to hear from you, and I'd love to see your reviews.
But let's get on with the show, shall we? Taking of advantage of a momentary lapse in the yapping from up the hill, I'd like to talk to you today, again, about procrastination, because I've just been to a Write Club The Podcast meeting.
It's a Write Club The Podcast meeting lite - we call it that because it's one where we don't actually do any writing, we just talk about why we haven't done any writing. And I've got to say that the hardest thing I've ever done is try to make myself write a novel, and it's hard because every single time I sit down to do some of it, I am distracted by just about everything else, because making something up out of your head is really, really difficult.
I find it easier to write poems, I've discovered, than write a novel, and so does everyone else in my group. They will find anything easier than writing a novel.
One of them has actually finished a book, and she's now shopping it around for an agent, the other one has nearly finished a book, but she's distracting herself by going off and writing something else entirely. One person has got a book out to an editor, and so she's starting to write book two, so that's fine, we'll let her off, and the other one has been writing a book for years, not just months, years, and she is finding any reason at all not to finish it.
So it is common among writers, and I think I didn't believe it, the writer's block thing, until I tried it for myself.
The other thing I'm finding really difficult at the moment is sitting down and recording seven one minute tips for the Alexa Skills things. I'm fine once I get into the flow, once I sit down and get started with one or two, and then I can just rattle off the rest of them quite easily, but I think they thing is to actually sit down and just get the file out, as one of my earliest mentors said, because if you're in the right place, and you just get the file out,
Google’s CEO says over 20% of search enquiries are by voice now and we want to be found! Having podcasts will help but Amazon is a massive search engine where the inhabitants have buying intent. Alexa unlocks that so we have launched ClicksAndLeads365.com to deliver short, daily business and marketing tips via your smart speakers.
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Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. Mentioned in the Vzine
Clicks And Leads 365 - Alexa Skills
On the blogs Entrepreneurial Thought Leaders: Ilana Wechsler Vzine 071 | Allowing Creative Force Vzine 070 | New Clicks & Leads Masterclass Coming! Own It! 184 | Am I A Copycat? Own It! 183 | Building A Community: Why, How And Where Prefer to read? Hi everyone it's Nicola here, and I just want to welcome you to the latest episode of the Vzine. There's been a lot happening this week.
I've joined a poetry course, and I've written and read more poetry in one week than I have in my whole lifetime to date, it's great fun. And I'm finding that, what's the point of poetry? It's the point of capturing a small thought, or a moment in time, that perhaps doesn't need it's own story, but that you'd like to communicate about in some way. So I'm really enjoying that. Learning about the different forms of poetry.
This week, I've stepped up my own 'Be Everywhere Online', social media efforts another notch. We've released the, 'Clicks And Leads 365', on Alexa Skills. It's a short daily informational tip, business tip. It will cover mindset, marketing, and money. And it's basically a one minute thought of the day. If you've got an Echo Dot, or any of those smart speakers, you can subscribe by going to clicksandleads365.com, and it should by then be pointing to the Alexa Skills platform.
It's also on YouTube, so if you search Clicks And Leads 365, and then also on any podcast platform, because we are pushing it out across all our different platforms. And, I'm really enjoying making them, they're quite tough, just to condense your thoughts into one minute. But it's going quite well so far.
And the reason we're doing this is because I listen to Gary Vaynerchuk on a regular basis. And he's talking about the future of Voice Search. Now Voice Search is when you just hold up your gadget and you say for example to Siri: "Find me a podcast about digital marketing." And the reason I'm doing the whole Alexa Skills thing, is because, a lot of the Voice Search, is done on the Amazon platform, through the Alexa medium. As opposed to Siri. And I want to be found there, I want to have a presence on there. I want to be found if someone searches through their smart speaker in their home. And I want them to be then led on to my website and to then choose whether to subscribe to the other podcasts, or the YouTube channel, or download the app.
So, it's all about getting found in Voice Search. Now there's only about a thousands skills apparently, across the whole world, at the moment. Social Media Examiner's got some really great statistics on this. And apparently, one in every four or five Americans, have listened to a skill in the last three months, which is pretty astonishing when you think about it.
And the whole thing about Voice Search, I mean people don't like to type. The amount of time it takes me to get my phone out. Finger code, whatever it is, my identity or whatever it is. Then go to Chrome, the browser, because it's not immediately on my desktop. And then type in my search, it takes a little while, doesn't it?
Whereas if you could just click: "Siri, find me a podcast on digital marketing." Then it's going to be a lot quicker and it's a lot more convenient. Even people like me who are visual and who don't like auditory environments very much, I'm actually seriously thinking about getting one of these smart speakers for the house,
While working on a new project, Nicola Cairncross felt something was wrong so she stopped to think and regroup. Taking a couple of days off proved to be the right thing, as when she meditated and journaled, two MUCH better ideas came to her on two consecutive days. It literally felt as if some Creative Force was coming through her. Now she can deliver immense value while achieving her own marketing and business goals, but in a way that suits her much better.
What are you pushing to get done? Consider stopping and allowing Creative Force to come through instead. It's much more fun and certainly much easier!
You can also subscribe to Clicks And Leads via Radio Public
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. Mentioned in the Vzine
Cafe Bar 360 in Stoupa, Greece Michael Neill - Creating The Impossible 6 Phase Guided Meditation with Vishen Lakhiani Clicks & Leads Masterclass - THIS WILL BE LIVE AND NOT RECORDED Nicola's free app for your mobile device - Clicks & Leads
On the blogs Vzine 070 | New Clicks & Leads Masterclass Coming! Vzine 069 | Playing To Win Own It! 183 | Building A Community: Why, How And Where Own It! 182 | Cristina Palma: Social Changers And Professional Volunteers Prefer to read? Well, hi everyone, it's Nicola here, and I am coming to you from the top of Bar 360 in Stoupa in Greece, which is one of my favourite locations.
We were filming a series of tips for the ideal future customer or client for ClicksAndLeadsAcademy.com and where better to do that? It's quite hot though, I have to say.
It's been party central in Stoupa this week. We've actually been to a couple of parties and it's been quite exhausting, let me tell you. But the good news is that we don't have to get up too early because the 2 hour time difference makes it very easy for us to look like we're getting up early, when actually we're not so much.
So let's crack on with the show, shall we? So, I don't know if I've told you, I've been working through Michael Neill's Creating The Impossible book, and before you do each exercise every morning, you're supposed to Take Five, which, in my case, has actually developed into Take Fifteen, because I've moved onto Vishen Lakhiani's meditation, guided meditation, 6 Steps. And it takes you through compassion and gratitude, right through to your goals and dreams, and then, I find the 15 minutes really flies past.
And what I realised this morning was that I completely forgot about Michael Neills' book. I'd gone off to England, I'd been back to my speaking gig at the International Coach Federation, and I'd come back to Stoupa and Sarah had come with me and I got completely distracted from working through the book.
It's a 90-day exercise and I only got up to day 54. So today I resolved to do my 15-minute meditation and then to carry on with the exercises in the book. I am determined to finish this because I am not very good at finishing things. I'm a great starter. But I have to pass it off to other people, usually, any task, to get it completed. This is a bit of a monster mission for me, 90 days, but I am determined to see it through.
And lo and behold, day 54 was something I really needed to get my head around again. Which was, How would it be if you stopped pushing and let creative force that's in the universe come through? And it actually said the word "rely" - How would it be if you relied on the creative force of the universe?
Well, I don't know about you, but I'm not very keen on relying on anybody except myself. How would it be if I made space to allow the creative force of the universe to come through?
So I'm determined to clear out my diary a little bit, clear out my to-do list a little bit, and just to leave some empty spaces to see what ideas the creative force, wherever it comes from, brings up in me. And then I'll put those ideas into action,
Ilana Wechsler is the founder and director of Green Arrow Digital, a boutique digital agency, specialising in Pay Per Click (PPC) marketing.
About Ilana Wechsler Ilana, a former Data Analyst, turned PPC expert has worked at many of the global financial institutions but switched careers many years ago when she finally gave in to her passion for PPC, IT and entrepreneurship.
She is truly passionate about working closely with her clients and helping them achieve their business goals by helping them grow their businesses online.
Ilana currently lives in Sydney, Australia with her husband and 3 children. Connect with Ilana GreenArrowDigital.com Facebook YouTube
Please listen to the podcast to hear Ilana's full mind, marketing and money tips for entrepreneurs. You may also be interested in my book, "Mindset, Marketing & Money" Vol 1, featuring Rich Schefren, Jeni Hott, James Schramko, Dan Norris, Margaret Wright and Ryan Levesque, available now on Amazon UK | Amazon US
Nicola Cairncross is working on some brand new content to complement her ‘Be Everywhere Online’ training so keep an eye on your inbox! Before you can build a powerful brand you need to know who you are talking to, and what your personal superpower is, then afterwards you need to know how to look after all the new profits you will make. This new Masterclass will cover all that and more!
You can also subscribe to Clicks And Leads via Radio Public
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. Mentioned in the Vzine
Clicks & Leads Masterclass - THIS WILL BE LIVE AND NOT RECORDED Nicola's free app for your mobile device - Clicks & Leads
On the blogs Vzine 069 | Playing To Win Vzine 068 | Dancing In The Future Own It! 182 | Cristina Palma: Social Changers And Professional Volunteers Own It! 181 |Dancing In The Future Prefer to read? It's Nicola here, and it's not a very nice day in Greece. It's really warm but it's not very sunny. It has been sunny and it will be again. That's the one thing you can guarantee on here, the sun will eventually come out again.
This week, I'm going to take a few moments of your time in the middle section to tell you about a brand new Masterclass I'm planning. It's going to have three sections in it. It's going to cover your business mind, your business marketing, and your business money coz those are the three things I'm most interested in.
I've been teaching for the last six months how to be everywhere online and what I've realized is that people need a little bit before that. They need to have been able to make good business decisions about who they're aiming to serve and who their market is and then how best to reach them.
So I realized that there was a bit missing. I've now uncovered the missing piece so I'm gonna be sharing that in my brand new Masterclass along with how to manage your money, honey, which has been an ever popular part of my trainings from the word dot.
So check out the middle section. I'm gonna be covering it all in there and if you are an author, a coach, a speaker, a trainer, a consultant of some kind, or if you're just a small business owner who wants to learn how to be more successful, particularly marketing your business online, don't miss this. Check out the middle section and we'll see you at the Masterclass.
So back in 2003, I bought a hotel and when after I set it up Emyth style, I went and moved on because someone else was running it for me. We came to live for a month in Greece and actually, we were just two doors down from where I'm living now. Now, that is a really spooky bit of manifesting, isn't it?
The reason I was able to go away for a month at a time with my children and husband and I was able to live in different countries - we went to Greece then we lived three months in Spain - and the reason I'm able to live and work abroad now is because I follow the principles that I'm going to be teaching, a brand new Masterclass that I'll be sharing very soon.
I'm gonna be covering three main topics in that Masterclass. I'm going to be covering how to set up a winning business strategy, not just one that gets you by but one that wins, how to play to your strengths, how to know which market to go into, and how to make really good business decisions and a great business plan.
In the second part of the Masterclass, I'll be covering my 'Be Everywhere Online' strategy, how you absolutely must make a powerful brand online, how to dominate your social media above your competitors while only working about 20 to 40 minutes a week, how to outsource, how to build a team how to create compelling content that your listeners and viewers want to view and watch, how to be found in Google when people are searching for you, and that's all changing again soon so you need to know this one, and then how to manage your money.
It's hot in Greece and Nicola Cairncross is trying to make up lost time after a power cut knocked her internet out for a whole day. As that week had already included a big party and recording five "Write Club" episodes, scheduling a client call on a Saturday morning proved to be not such a good idea, leading to extra urgent work that made her miss the local "Royal Wedding" party, (but she enjoyed it at home while working). She's got a great business book recommendation for you though...
You can also subscribe to Clicks And Leads via Radio Public
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. Mentioned in the Vzine
Harry & Meghan Royal Wedding Highlights by BBC Playing To Win by A G Lafley Traction by Gino Wickman Profit First by Mike Michalowicz Clicks And Leads Academy - mentoring with Nicola Cairncross Nicola's free app for your mobile device - Clicks & Leads
On the blogs Vzine 068 | Dancing In The Future Vzine 067 | Lessons From A Mossie Net Own It! 181 |Dancing In The Future Own It! 180 | Starting Again In Business Prefer to read? Hi, everyone, Nicola here, and it's hot in Greece. It's like summer's come all of a sudden. It's only, what is it, mid-May, day of Harry and Meghan's wedding.
I've just been having a late afternoon shower because I've been working all day. I was supposed to go to a wedding party, but didn't make it because I had a chat with a client this morning. There was some urgent stuff to be done and I wanted to do it straightaway. So I was a bit silly on that one. I should have scheduled the client call for Monday morning, and then I would have had all the work on Monday afternoon, and I would have been able to go to the wedding party.
But the internet was out yesterday. We had a power cut and, for some reason, my router's not working. So I'm very kindly piggybacking on my next door neighbour's but it did mean a whole day of stuff that was scheduled didn't happen, including two new business development calls.
So you have to roll with the punches on this one, and today I chose to get one of my client's work done so that on Monday I can concentrate on the new business development calls. I've still got one podcast to edit before tomorrow, that's the Write Club podcast, and I'll be doing that before I go out this evening.
Just like to get everything done, then I can have the whole Sunday off, completely free of client work or any other kind of work. And I think it's important to at least have one day a week where you can just go and do whatever you want to do that doesn't involve a computer.
So it's been a really busy week this week. Got back on Sunday with Sarah. Went to a party on Tuesday and then Write Club ladies came round to record five episodes of the podcasts on Wednesday. Thursday was a podcast recording day with Judith, and then on Friday, as I say, no internet. So it's been a pretty busy week, and I'm starting to think that this semi-retirement lark isn't all it's cracked up to be But we'll see what happens this week. It should calm down a bit hopefully. So let's get on with the show, shall we?
Okay, so, this week I want to recommend a book to you. It's called Playing To Win by A.G. Lafley, L-A-F-L-E-Y, and it's all about why strategic decision-making can be made easier, and how important it is when you're starting out in business.
Now you may have heard me recommend the book Traction many, many times. That does help you make a simple two page business plan, and it helps you set goals, timeline goals, and it helps you set the actions that you need to do. The big rocks I call them, and many other people do too. So how to get your big rocks done first.
The book that I'm recommending to you now, I think, comes just before Traction. It comes when you're actually thinking about the kind of business you want to start, and who you're going to serve,
The future is very much on her mind, as Nicola Cairncross has been speaking for the International Coach Federation at County Hall on this very topic. What do you need to be thinking about in order to futureproof your business? She gets some tips on public speaking from her mate Pete Jenkins who is Chairman of GamFed and get's flown all over the world to speak on Gamification. One of Pete's colleagues ended up on the very next chair on stage with Nicola in London - small world, isn't it?
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Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. Mentioned in the Vzine
UK ICF Conference in London Pete Jenkins - Gamification Plus Clicks And Leads Academy - mentoring with Nicola Cairncross Nicola's free app for your mobile device - Clicks & Leads
On the blogs Vzine 067 | Lessons From A Mossie Net Vzine 066 | Catch Up, Will You? Own It! 180 | Starting Again In Business Own It! 179 | Mental Models Prefer to read? Nicola here and I'm at the ICF Conference and I'm talking to you live from the stage. Welcome. What I'm gonna cover today is how to be very confident speaking live on camera. Someone in the audience has just pointed out that in fact I am not live and that is correct. Because it's much better if you record things in advance, properly.
So, I'm actually just going to do a live demonstration. I'm showing people how to create a bit of content that can then go everywhere online in under 10 minutes a week.
(video reel sharing highlights from UK ICF)
So, as you can see we're out here in the sunshine and we're having lunch. I'm having lunch today with one of my very good friends, Pete Jenkins, who is a gamification expert. He's got his own company called GamificationPlus.
And, interestingly, I ended up on stage yesterday with someone who knew Pete and his colleague Vacilis. Which was a real coincidence, it was really very strange. But it's auspicious I'm having lunch with Pete today.
So, I thought It'd be really cool if I asked Pete to tell you as he does travel the world speaking live about all sorts of topics, but mainly gamification. Then he's going to give you his top three tips for making speaking live more fun, more enjoyable, and easier to do.
So, I'm going to turn the camera around and ask Pete right now for his tips. Tell us where you've been recently speaking, and where you're off to.
Pete - Oh let's see, three days ago, four days ago, I was in Canada, in Toronto, speaking at a serious games conference on the topic of big data and gamification. The week before that I was Mumbai, in India. My next trip, I think you asked me, is Romania.
Nicola - Wow, cool.
Pete - So, I do travel around a bit.
Nicola - Yeah, absolutely. And what makes it easier for you, what tips would you share with my viewers?
Pete - Well I'm still the sort of person who gets really nervous before going up and speaking. But I do find that one tip, which I read somewhere, it really works for me, which is just before you're going out is tell yourself you're really excited about the opportunity, not nervous. And it just, the newer science is good, it tells you that you're actually, all those symptoms of nerves are actually more about excitement.
Nicola - Oh yeah, I came across that one recently and it really works, yeah.
Pete - I did used to do that whole breathing, and stretching, and power posing and stuff. But quite often you're in the audience, in the front row, or whatever, and you're about to be called onstage and that can be quite disconcerting to anyone else who's speaking. So, I wouldn't always recommend that. So, you can't rely on that in a pinch.
Nicola - Do you do any visualization techniques of any kind?
Pete - No, I don't actually.
Nicola - Oh.
Pete - But one thing I actually would recommend is I like to practice my talks as much as...
As Nicola Cairncross prepares to go to the UK to speak at the International Coach Federation Annual Conference, UKICF, she reflects on the lessons learned from improvising a mosquito net bed covering for visiting ‘singing sister’ Heather Cairncross.
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Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. Mentioned in the Vzine
Heather Cairncross Local Stoupa volunteer Gaia Firefighters Nicola's free app for your mobile device - Clicks & Leads
On the blogs Vzine 066 | Catch Up, Will You? Vzine 065 | When Everything Goes Wrong Own It! 179 | Mental Models Own It! 178 | Mary Daniels: Normal People, Noble Causes Prefer to read? Hey, Nicola here. We've had quite an exciting week this week. First of all, Heather and Richard came to stay. Heather's my singing sister, and Richard's her partner. And I was very excited about that, 'cause they've never been to Stoupa before, and I was really looking forward to showing them all my favourite places. And then, about three, they came on Tuesday.
Then we had Tuesday night, Wednesday night, was last night Wednesday night? Yes, it was. And last night, we were awakened by lots of hooting, lots of banging, lots of shouting, and actually, what had happened was that somehow, a fire had started up at the olive grove.
The Fire engine turned up, and lots of local volunteers. And everyone was spraying their front gardens, and the thing is, it was really, really windy last night. So, the sparks were going everywhere. So we were all just ready to put out any fires that happened in our local vicinity.
Finally got to bed about, oh, 4:00, 4:30, something like that, and slept like a log until about 9:30, and then we struggled to wake up, even at that point. But we went off for a lovely day out, and we went to Limeni Village, which is one my favourite places, and went to Takis fish restaurant there. And I'll put a, I'll use a picture of Takis to illustrate this week's V-zine, and you can see how gorgeous it is there.
So that's my week and I'm coming back to England on Saturday, it's my daughter Phoebe's birthday today, so happy 23rd birthday Phoebe, and I'll be back to give you a big ol' hug and your birthday present on Saturday, okay? Love you, see you soon.
So today I want to talk to you about being resourceful when you don't have the right resources or you don't have any resources at all. I want to tell you about our mosquito net adventure.
I really wanted to get a mosquito net up for my sister, Heather, who is as neurotic as I used to be about mosquitoes, and I bought a very big double bed mosquito net, square, so it doesn't hang down like that, it hangs like that. But it's supposed to come with eight sucker pads that go on the ceiling, and of course, I didn't even check the box, I didn't even make sure it had everything in it it should.
So on the first day I unveiled this square luxury mosquito net, and then we realized that of course there was nothing to hang it to the ceiling with. So we've been pondering it for the last couple of days, and I took them upstairs to Katerina's Supermarket and the upstairs emporium bit sells all sorts of things. We were looking for sucker pads, we were looking for stretchy washing lines, we were looking for anything we could use to string this mosquito net off.
And on our second perambulation around the top part of Katerina's, Richard found extendable poles, and we thought okay, we might be able to do something with that. Because the best itself is a wrought iron bed and it's got, you know, poles on the end, and someone had the bright idea that we could extend the poles up as far as we needed them and then, what are those things called? I've completely forgotten what they're called. Little plastic ties, plastic ties they're called. And we could plastic tie the poles to the bed,
As many business owners finally realise they've got to grips with marketing online, the landscape changes again. If you are not capturing leads from your website and email marketing effectively yet, you may as well give that a miss as everything goes mobile! How can you keep up? By catching up and then keeping on top of it, that's how!
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Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. Mentioned in the Vzine
Be Everywhere Online - 30 Day Challenge UK International Coach Federation Conference 2018 #UKICF Nicola's free app for your mobile device - Clicks & Leads Competition on WriteClubThePodcast.com
On the blogs Vzine 065 | When Everything Goes Wrong Vzine 064 | Inspiring Facebook Lives For Business Own It! 178 | Mary Daniels: Normal People, Noble Causes Own It! 177 | The Value You Bring To The Hour Prefer to read? It's Nicola here and I am pleased to report that I've been doing some successful DIY. I have installed a fly screen on my front door just over there. Got fly screens on all the windows and the back door there but the front door was one that didn't have one because the previous occupants had big dogs and they would've just charged straight through any fly screen.
So I've been wanting one for a while. And actually my next door neighbours gave me one and I read the instructions and installed it myself. So now I am safe, not from the most pernicious kind of fly or mosquito that really wants to get through the gaps, but I'm safe from the big, buzzy beetles and the hornets that regularly buzz in and for some reason get attracted to this window so they buzz right past my head when I'm in the middle of doing something like this which isn't great. So, very pleased with my DIY efforts.
Had a lovely weekend. Been really nice and sunny. It's sunny all the time here now. And I'm inviting some friends for dinner tonight who are just about to go home to England. So I'm looking forward to cooking later.
In business terms, my 30 Day Challenge, my first 30 Day Challenge has just finished and it's been incredibly successful. Lots of people have taken action. Lots of people are getting results. They're attracting new clients, attracting new leads. And that's been brilliant. I've really felt very encouraged by that. Lots of fantastic testimonials coming out of that first 30 Day Challenge too. I'll be running the next one probably towards the end of May. So come along to NicolaCairncross.com and click on the menu at the top and you'll see, I think it's in products and services, and you'll find the how to get onto the list for the next 30 Day Challenge. I look forward to working with you.
So this morning, I had to put together my half a page for the International Coach Federation. I'm speaking there on the 8th of May. And I'm really looking forward to it because its going to be about 500 coaches, consultants, and trainers all of whom are eager to hear about the latest news and how they can market themselves better and get more clients online as well as be the best coaches, consultants, and authors they can be.
And I was putting my thing together and I was thinking what is my main passion and mission in life?
And I was thinking about the 22 years experience I've had marketing myself 100% online as a coach. I did a fair bit of networking in the early days but it didn't really work and I didn't really enjoy it. So it's all been online ever since. And from that distance of 22 years I think the one thing I want to share on this day, excuse my phone beeping, the one thing I want to share on this day is that people have got to catch up.
You've got to catch up. I've been trying to teach everyone how to market themselves online for 22 years. And its all changed again. Social media changed everything in about 2006. We moved from static websites,
What do you do when everything goes wrong? From persistent drilling interrupting podcast and FB Live recording, to banned FB ad account to client’s website pointing at not so salubrious sites, it’s not been the easiest week! What practical and emotional tips can Nicola Cairncross share that help on weeks like these?
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Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. Mentioned in the Vzine
Be Everywhere Online - 30 Day Challenge Veronica Pullen Bev Mead Siteground Web Hosting
On the blogs Vzine 064 | Inspiring Facebook Lives For Business Vzine 063 | Business Sucker Punch Own It! 177 | The Value You Bring To The Hour Own It! 176 | What Price Education? Prefer to read? Hi everyone it's Nicola here and I want to welcome you to the VZine. And this week we've got some great results to report. The people who've been going through my "Be Everywhere Online" 30 Day Challenge are starting to get some great results.
Yeah so they're on to videos two or three and one of the participants, Veronica, has, I think she's only done two videos and released them and leveraged them across everywhere that she wants to. But she has attracted a new client. A new £99 a month client. So that's pretty good. On an advertising spend of 11 pounds. So she used her money to boost her video content in the way that I've taught everyone, and attracted new clients so that's pretty cool.
Another one, Bev Mead, who is talking to ladies of a certain age about how to be more impactful in their work relationships, and she has had her podcast picked up and featured by Radio Public as an "Indie Podcast to Watch". She really only has got just three episodes on that podcast so far, and it's just part of the process I teach people on how to take their content and get it everywhere. So, she's really thrilled about that, and it's really funny to see her reaction, because she didn't even know that had happened. So, I spotted it and took a screen grab for her.
Loads of other people are attracting new leads, loads of other people are attracting new followers on their various platforms. So everybody that has actually taken action is getting great results. And that makes me really happy.
The next 30 Day Challenge will be in a couple of weeks time, so if you want to make sure you don't miss that then come along to NicolaCairncross.com and opt in for one of our free gifts, or the "Be Everywhere Online" Presentation. And you'll get on to the mailing list, and you'll see the announcement when it goes out. I'm really looking forward to working with you.
Let's get on with the show, shall we?
Okay so in this little section I want to talk to you briefly about how to overcome adversities and how to keep focused and not get too confused about what you should be doing.
It's been a real up and down week for me this week, last week Facebook ads decided to close my account because they suddenly decided I was promoting work at home opportunities like an MLM or a Get Rich Quick scheme. They didn't actually tell me that, and it took me a lot of e-mails and live chat conversations to find out exactly what it was that was the problem.
I thought at first it was several things I was doing: my website, so for example saying "Be Everywhere Online in under 20 Minutes a Week", they don't like time bound claims apparently. There was lots of other things, I was giving away free e-books - apparently don't like free anymore they prefer you to sell a book, even if you're only just getting people to pay postage and packing, they like everything to be totally transparent. Well I'm totally transparently giving away free e-books, so I don't understand what the problem is.
But anyway, I went through a whole long list of things and I finally turned to one of my paid communities and asked the advice of someone who is a mento...
Without an ad account to play with, Nicola Cairncross is inspired by Minesh Bhindi and James Schramko, both of whom produced inspiring Facebook Lives for their business this week, in different ways.
If you have been thinking you should do Facebook Live broadcasts for your business, take a look at the middle section of the vzine, where Nicola analyzes both and shows how you could adapt each format for your business.
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Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. Mentioned in the Vzine
My affiliate link for Minesh's Gold & Silver For Life Watch Minesh's FB Live and check James out Be Everywhere Online - 30 Day Challenge Own It! The Podcast on Radio Public
On the blogs Vzine 063 | Business Sucker Punch Vzine 062 | You Bring The Magic Own It! 176 | What Price Education? Own It! 175 | 30 Day Challenges Prefer to read? Hi everyone it's Nicola here. Just wanted to say hello and welcome you to the vzine this week. I've got a particularly juicy topic for you in the middle section this week so I'm not going to bang on too much about what's been going on.
Suffice to say we've had a Dave's Dining Club on Friday and the weather's been fantastic and we're off to an official Christmas lunch today in the middle of April which is gonna be very funny. Somebody, I think, somebody discovered they had a turkey in their freezer and it had to get eaten so we're all going around. I'm in charge of roast potatoes. So I'm looking forward to that 'cause I am starving.
Let's get on with the show, shall we? I just wanted to go live today to test out the new straight to live from desktop functionality that Facebook seems to have acquired and I was alerted to this by watching my friend Minesh Bhindi doing some very, very good Facebook Live's from Colombia over the last week.
He's got a launch coming up and he's been doing some Facebook Live straight to camera and I thought I'd run through what makes them so good because last night's was an absolute humdinger. It really was and I'm going to link to it in the first comment below so you can go and watch it.
Now Minesh is a young chap. I met him when he was about 14. And he's done a bit of stage speaking but over the last year or so he's been quietly getting on with building his business Gold And Silver For Life into a training company that teaches people how not only to buy gold and silver wholesale but how to cash flow it as well so it's not just sitting there in some vault in Switzerland not earning you any money.
He's got clients in 46 countries and he's got a lot of my clients as his clients because I sent them over to him. This is something I'm not temperamentally suited to do although if I was going to pay anyone to do it for me, it'd certainly be Minesh. And I know he does a great job and he looks after his clients and they get a great result.
So let me run through some of the reasons why Minesh's Live yesterday was particularly good. And I don't know if he even knew he was doing it consciously. I don't think he planned it out. I think he just turned it on and started talking much like I have today.
So let's try to deliver some value for you in the same way that he did yesterday. Now he did something along the lines of thirty reasons why the way most real estate investing is taught is now great. I can't remember the exact words he used but then he went on to list these 30 reasons but it was an interesting setup because he was on a balcony in a very beautiful apartment in Colombia.
He's in South America at the moment, which is quite funny 'cause I thought he was in Canada, and as he was about to go live, it starting raining so he had this fantastic view in the background and then he had to move inside which was an interesting thing in itself because it really made you realize that he really is where he sa...
Nicola Cairncross received a big blow this week as Facebook disabled her ad account, but after the initial shock, she’s working to resolve the issues whilst keeping her mind on a tight leash!
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. Mentioned in the Vzine
Be Everywhere Online - 30 Day Challenge Facebook Ads Policies Own It! The Podcast on Radio Public
On the blogs Entrepreneurial Thought Leaders: Heather Cairncross Vzine 062 | You Bring The Magic Vzine 061 | How To Be More Efficient Own It! 175 | 30 Day Challenges Own It! 174 | Tom Evans - How To Own Time Prefer to read? So Welcome to the Vzine, and it's been quite an interesting week, I've had a real body blow to my business this week, and I'm gonna talk about that in the middle section so yeah I just wanted to just let you know what a glorious day it is here, I hope the weather's improving in England, and I'm looking to keep these beginning and end bits a bit short now because I wanted to keep these videos under 10 minutes so they can get on to Linkedin as well.
My whole family got together without me this week. It was quite a quite a tug on the old heartstrings, I can tell you. They Facetimed me from my nephew Spud's 21st birthday celebration so they were all having a great time together in Brighton and it's at these times you just have to really remember why you're doing what you're doing, why you're living where you're living, and the fact that you can go and see your loved ones anytime. It's not that by living in a different country that you're exiled and you can't go back, in fact I'm going back within the next four weeks, so I'm really looking forward to that.
Let's get on with the show, shall we?
Okay, so I said I was gonna tell you about the body blow that my businesses had this week, I'm right smack bang in the middle of my 30 Day Challenge, "How to be a everywhere online" and it's going really well.
I've got about 70 to 80 people going through that at the moment, and one day this week I recorded the segment where I was showing people how to set up their own Facebook ad campaigns, to boost their video content that they've just created and now I've got to say that they're making some great video content too, I'm really proud of them.
Anyway next day I open my own ad account, and find it's been disabled!
Facebook had suddenly taken an objection to me after a whole year of perfect advertising. And not only that, they have said, "This ad is disapproved", they've closed my account.
Well, I'm not taking that for an answer because apparently you can get your accounts undisabled if you don't argue with them, that's the main thing, and then you go and try and find out what's wrong.
Now there were two or three things that could be wrong. I had an exit pop, which was a Messenger exit pop so I thought it would be okay, and I thought exit pops were okay but I'm still not sure if they are or not, and I'm living in a different country most of the time so my payment method is housed in a different country than the one I currently reside in, and that could be a problem.
The main problems turned out to be though, they don't like my business model anymore.
Now we all know what this is about, it's basically Facebook trying to free up some more space for advertisers, so they're making swinging cuts on people whose business model or adverts might be a little bit borderline for them.
I keep very very up to date with their Facebook terms and conditions of advertising you can imagine that, but what I hadn't done was looked at my website recently and one of the two things they don't like, was very evident on my website.
One was that I was making time-bound claims, because I was saying "Be everywhere online in under 20 minutes a week." Now while that is actually factually true, because if you outsource most of it you can just take 20 minut...
If you've experienced success then failure, you can lose your self-confidence and wonder if you can ever make it work again. However, if you knew that every endeavour has only a 50/50 chance of success and that YOU bring the magic, 1% can really make a difference. But as always there's a twist in the tale...
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. Mentioned in the Vzine
Be Everywhere Online - 30 Day Challenge Write Club Podcast Michael Neill - Creating The Impossible James Schramko podcast - How To Transform Your Extraordinary Mind With Vishen Lakhiani Code of the Extraordinary Mind by Vishen Lakhiani 6 Phase Guided Meditation by Vishen Lakhiani The Money Gym Own It! The Podcast featured on Radio Public
On the blogs Entrepreneurial Thought Leaders: Chris Barrow Vzine 061 | How To Be More Efficient Vzine 060 | Marketing Versus Sales Own It! 174 | Tom Evans - How To Own Time Own It! 173 | Being Unbusy Prefer to read? Hi everyone, it's Nicola here and it's a bit of a gray old day in Stoupa. Yes, shock horror, we do get gray days here too. Not so often nowadays.
Yeah, just wanted to update you with what's going on, the 30-day challenge for "Be Everywhere Online" has started. We got about 70-odd people in there. And everybody's getting very animated and excited. They're on day two now, so basically I chunked the whole thing down into tiny steps every day. And hopefully, that's making people able to move through it.
It's interesting how that works isn't it? I think my brain just naturally chunks things down so it's interesting how some people need a bit of help with that. But I'm happy to give it, and it's great fun to watch everybody moving through it.
You may have noticed, I am wearing not black today. I've had a delivery of not black clothes, how exciting is that? And I think there's a few more to come yet. I've even got some colors. This is denim obviously. I've got jeans on as well. Don't die of shock. And it's really nice, it makes me feel a bit more normal.
While it was good to not care about what I wore for a while, and while it was good just to throw anything on as long as it was black, I'm starting to get a little bit more interested in clothes again now. So that's making me feel good.
What's not making me feel good this week is the Sahara sand, from Africa. Apparently every five years, they get a wind that comes straight off the Sahara, and it brings a lot of sand over. And it's very very fine, and I woke up a couple o' nights ago and I thought I had my friend Stella's lurgy. She came back from England with a coughing lurgy so I trotted off down the chemist yesterday afternoon and bought a bottle of cough mixture cause there's nothing I hate worse than being woken up at night by coughing you can't stop. And it turns out I'm not sick at all. I was expecting to get sicker and I didn't.
I've just figured out that perhaps its the sand that's bugging me. So I'm a little bit chesty today. I used to get asthma but I haven't had it for years and years and years. A little bit chesty today but I feel fine in myself so fingers crossed. You know, I haven't been sick for so long, I was really not looking forward to it. So I'm very happy to have a reprieve.
What else is news? We did our Write Club recording last week, we got seven episodes done. We did six, but one didn't record, can you imagine the pain of that? A one-hour podcast episode and you have to go back and do it all again. Luckily, we were able to do it although some of the jokes got left out, and some of the others didn't sound quite as good second time round. But we pressed through and we're very pleased that we've achieved it. So we're set now for the next six or seven podcast episodes.
Let's get on with the show shall we?
So this week I want to talk about the magic of you.
Classical and jazz singer shares the ups and downs of life on the road and how to make money in between. Heather Cairncross, is of course, also lucky enough to be Nicola’s sister
Heather’s uniquely versatile voice has allowed her to sing successfully at the highest level internationally in many musical genres.
Her career has included concert performances at Carnegie Hall with Stephane Grappelli, operas at La Scala, Milan, and solo engagements with the world’s leading ensembles including the Chicago, Boston and London Symphony Orchestras.
A specialist in both contemporary and baroque music, Heather sings with Steve Reich and Musicians as well as being a member of, and soloist for Sir John Eliot Gardiner’s Monteverdi Choir (which Gramophone Magazine voted Best Choir in the World in 2010).
She is equally in demand in the recording studio. In addition to the fifteen albums she recorded as a member of a cappella group The Swingle Singers, she has sung for artists such as Tony Bennett, Björk, Mike Oldfield and Michael Jackson. She has also recorded many film scores including Lord Of The Rings, Harry Potter, Star Wars and La Vie en Rose (BAFTA 2008 winner).
Heather premiered David Newton’s Jazz Song Cycle Portrait of a Woman in 2009 and they have enjoyed collaborating ever since. He has been voted Best Pianist by the British Jazz awards eleven times.
Together, they recorded a CD called At Last which Walter Love on BBC Radio Ulster’s Jazz Club described as “a remarkable example of empathy and understanding…as near to perfect as you’re likely to get.”
At the time of this recording, Heather was just back from a tour of China and had a busy year which included appearances at the Lincoln Centre as a soloist with the NY Philharmonic and at the Glastonbury Festival with Jonny Greenwood from Radiohead.
Just Jazz Magazine wrote of her CD “I am not overstating it to suggest this recording is absolutely exceptional…..it is as good as any vocal album I have ever heard for a very long time. Just superb!”
And All About Jazz said “When Cairncross sings……she makes every word count. Her voice, technically excellent and emotionally engaging, gives each lyric a very personal perspective, as if these are her stories, not just her interpretation of others’ tales. It’s the mark of a great jazz vocalist.”
Chosen from over a thousand applicants to attend a special day at BBC centre to encourage more women into local radio presenting, Heather has just got a date for her first stint on Radio Sussex – watch this space…
Listen To Heather
Connect with Heather HeatherCairncross.com Facebook Twitter
Please listen to the podcast to hear Heather's full mind, marketing and money tips for entrepreneurs. You may also be interested in my book, "Mindset, Marketing & Money" Vol 1, featuring Rich Schefren, Jeni Hott, Dan Norris, Margaret Wright and Ryan Levesque, available now on Amazon UK | Amazon US
It might feel like harder work at the time but there are several ways to become more efficient and when you have a big enough incentive to close your computer you get a lot more done!
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. Mentioned in the Vzine
Write Club Podcast Be Everywhere Online - 30 Day Challenge Own It! The Podcast Taverna Melissa in Stoupa, Greece
On the blogs Entrepreneurial Thought Leaders: Chris Barrow Vzine 060 | Marketing Versus Sales Vzine 059 | Ethics In Business Own It! 173 | Being Unbusy Own It! 172 | Law of Attraction (Part 1) Prefer to read? Hi, it's Nicola here. Recording, I hope. I've got 15 minutes to do this, so I've really got to get organized. I've got to record the three sections, I've got to re-label them, get them uploaded to Google Drive so Phoebe can take them from there and Sarah can take them from there.
Today is a big day, we're recording five Write Club podcast episodes, and I've also dashed off a marketing email. What else have I done this morning, I can't remember what else. There must be more. Yeah, so, basically we batch-record them, because people come and go from here all the time, and it's really nice if we want to catch everyone in on the podcast recordings, then we just get together for a day, and hash them out.
We've got a really, really strong organizer on the team, Stephanie, and she makes sure that we each know what we're doing, what we're talking about. There's a different chairman every week, we've got a different guest every week. So, it's a bit of a logistical nightmare, and she's taken that over, thank goodness. That's not my strength. I just have to concentrate on making sure we actually record each episode as we're going.
So, I want to talk a bit more about how to make your life easier with doing things like that in the main section.
This week I suddenly had a mad burst of enthusiasm and decided to launch a 30-day challenge. I wanted to help people who were interested in the concept of being everywhere online, to know what to do every single day for thirty days, and I figured out that if they just followed my instructions, one simple instruction every day, then at the end of thirty days, they would end up with three to four great bits of content out there on YouTube, LinkedIn, Facebook, and Instagram, and all that stuff, and they would also end up with three to four podcast episodes.
They would now know how to make a podcast. So, I figured that was pretty cool. I put out the word on Facebook, Twitter, through my mailing list, on my blog, all the usual places. PushCrew, you know, which is a sort of SMS push notification, and I sent a message to everyone who subscribed to my chatbot on messenger, and we've got pretty much 40 people signed up already in just literally 24 hours.
It's going to be quite lively one, if you'd like to join along, just come along to my Facebook page NicolaCairncrossUK, and you'll see pinned to the top of that page, all the information you need to find out about the challenge, get involved, and sign up for it. So, yeah. Looking forward to seeing you in the private Facebook group for that.
It's been quite a busy week this week. Mainly, characterized by nearly 24-hour power cut and the fridge man not coming for three days. So, that was quite funny. My fridge broke, my landlord and landlady supplied a replacement one while we tried to work out what was going on.
And then we called in the fridge man from Kalamata and he was supposed to come on Thursday, and I was thinking he's going to turn up in the middle of the podcast recording, then I was thinking he was coming on Friday, and he was going to turn up in the middle of four recordings we were doing for the Own It! podcast where we were inviting guests, and listeners of the podcast on to talk about their main passionate topic,
What is the difference between marketing your business and making sales and, prompted by a client request to promote a high ticket event for him, Nicola discusses why you can't just send cold Facebook traffic to a sales page.
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. Mentioned in the Vzine
Find out more about Nicola's Clicks And Leads Academy where you can access the Be Everyhere Online diy course and get the help you need to start your online business Would you prefer Nicola and her team to do the grunt work for you? Find out more at ClicksAndLeads.com Get Nicola to speak at your event
On the blogs Entrepreneurial Thought Leaders: Chris Barrow Vzine 059 | Ethics In Business Vzine 058 | Keep Focused On Income Producing Activities Own It! 172 | Law of Attraction (Part 1) Own It! 171 | Essential Journeys Prefer to read? Hi, everyone, it's Nicola here, and it's suspiciously quiet 'round here today. I can see the odd cat going past, and there's a few roosters having a go down the hill, but apart from that, it's no chainsaws, no dogs at the moment. So I'll try and get this v-zine out to you while the circumstances are favorable.
So what's been happening this week? Well, I'm off to Write Club in a minute, and it's our Write Club Classic meeting, which means we actually talk about writing, and I have to confess, I haven't actually done any in the last month or so. The Write Club podcast is taking up all my writing time.
Actually, business and the Write Club podcast has taken up all my writing time, so I've really got to get my finger out on this one, because I keep feeling that I've committed to writing a novel, but I'm not actually doing any writing. So I need to get that sorted out.
I've been out to dinner last Friday, and then we went out, where'd we go on Saturday? I can't remember where we went Saturday. Oh, yes, to watch rugby at someone's house. I'm not into rugby, really, but I go because a FOMO. I don't like to be left out of these little gatherings. So catching up is the order of the day, and trying to get some novel writing done.
I've just remembered, I've got a new client coming on board on Friday. This gentleman is a very well-established corporate performance leadership coach, and he wants to turn what he knows into digital products, and then he wants to attract a following and attract clients from making videos. Done a lot of stage speaking as well, so he should be really good in front of the camera.
We also surprised all our existing clients on the Clicks & Leads Be Everywhere Online Done for You service by creating little ident videos at the end. I've got to credit Sarah for this. It was her that found the software, and they absolutely love them. It just rounds off a video nicely. We don't put them at the beginning, because you wanna get straight into your videos on YouTube and Facebook and LinkedIn, but at the end, it gives a nice little touch, and it shows the person's website, where people go to get more information.
So, yeah, it's all rolling along nicely, and if you're someone who is a coach, consultant, or specialist of any kind, just go and check us out at clicksandleads.com to see if we could help you be everywhere online in under 20 minutes a week.
Today, I'd like to talk to you a little bit about marketing versus sales, and I've been prompted to think about this this week because we are doing a lot of marketing, branding kind of marketing, for several clients under our Be Everywhere Online program.
And it's an interesting one, because things are changing. You know, you can't just send cold traffic to an opt-in page and expect to get opt-ins at any reasonable price anymore, and you can't just then jump those opt-ins to a sales page and expect people to buy anymore.
It's much, much, much easier and nicer and even less expensive to warm people up first,
After a conversation with a potential client, Nicola Cairncross is very aware that, if she cared less about doing the "right thing", she could make more money but she would always rather make less but treat people well. She also knows that this attitude attracts people to her business that want to succeed but only if that's by helping others, not hurting them. It's important to be able to sleep at night knowing you do your best for people, always.
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. Mentioned in the Vzine Find out more about Nicola's Clicks And Leads Academy and get the help you need to start your online business Get Nicola to speak at your event On the blogs Vzine 058 | Keep Focused On Income Producing Activities Vzine 057 | Who Drives Your Business? Own It! 171 | Essential Journeys Own It! 170 | Facebook Group Changes
Find out more about Nicola's Clicks And Leads Academy and get the help you need to start your online business
Welcome everyone, it's springtime in Stoupa still. Yesterday was a bit cloudy, but today is absolutely glorious, and I've got about 18 minutes to record this message to you. And I've had to seize the opportunity, even though some Greek guys are just delivering some rocks over behind the camera there, so you might hear lots of "ela, ela, ela," 'cause that's them saying "come, come, come," when they're telling people where to put things.
Yeah, so you might notice something different about me today. Yes, I've got some makeup on. Well, why is that, then you might ask yourself, those who are even remotely interested. It's because I woke up in a bit of a funk this morning. It's the last week before the anniversary of Steve's, second anniversary of when Steve died, and I wasn't feeling so great this morning.
The week before is always a difficult one, because you remember exactly what you were doing on the Tuesday, the Wednesday, the Thursday, et cetera, and you can't help those thoughts crossing your mind. You know, what if we'd done something different, what if we'd made him go to the doctor's, et cetera, et cetera, although there weren't any obvious signs.
So, yeah, so I thought, I gotta do something to change my mood, I've gotta do something to change how I feel, so I thought, I don't know, it just came to me. I'll tell you what it was, I had my hair cut above my eyebrows and I suddenly thought, I really need some eyebrows there, so I thought, why don't I put a bit of makeup on? I'm going to meet the Write Club ladies in a little while, and I thought that might surprise them if I turn up with makeup, having not worn any for two years.
So it just turned into a bit of fun, really, just to see if I could remember how to do it, and who knows if I've succeeded. So yes, it's all about changing my mood. And funny enough, it worked. I feel much chirpier now. I've come upstairs and I'm battling through the elements to try and get this message out to you.
So, if you're not feeling like it or you've been feeling a bit down or if you're feeling a bit mis, then see what you can do. Getting up and doing something physical is supposed to help, playing loud music and having a bit of a dance is supposed to help, just changing your physical state is supposed to help, and obviously, giving yourself some eyebrows helps too.
So, I just had a call with a charming gentleman called Derek, and he booked himself into my day, and when he filled in the form, I knew that there was not a lot to go on. He said he was a new business, he had a fiction book, and he wants to know how to market that better, and he also wants to become an affiliate marketer. And I thought to myself, I'm probably not gonna be able to help him, but we'll have the call anyway, and we just had the most delightful chat for half an hour about all the different ways that he can move forward to market his children's book.
So,
When you start out your To-Do List is never ending. However, by staying focused on what are the income producing activities (think public output rather than behind the scenes tasks) you can make sure that your content works for you on attracting the right customers / clients, while you get on with tidying up or admin jobs.
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. Mentioned in the Vzine Find out more about Nicola's Clicks And Leads Academy and get the help you need to start your online business See the video of the sea freezing in Hampton, UK Need a long term housesitter? Contact Judith or Sarah
Get Nicola to speak at your event Looking for help with getting started online day trading? Nicola talks about The Chart Guys on YouTube Listen to the latest Write Club podcast On the blogs Vzine 057 | Who Drives Your Business? Vzine 056 | Will You Just Stay Focused For A Minute? Own It! 170 | Facebook Group Changes Own It! 169 | The Loose Women Pilot
Find out more about Nicola's Clicks And Leads Academy and get the help you need to start your online business
Creative Direction & Video Editing Phoebe Soremekun
Intro Music Pool Cosby
Incidental Music dyalla - Could You? Dyalla Swain - People Say
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my YouTube channel
Download a FREE copy of my book "How To Market ANY Business Online" - Value $7.99 - Just click here to download
Described as “Marmite for Dentists”, dental business coach and The E-Myth Dentist co-author, Chris Barrow, astonished us all by appearing on “The Island With Bear Grylls” Series 1. Very fit in his 60's, Chris describes himself as a “road warrior” but he’s scaling it back a bit after all that thinking time!
An active consultant, trainer and coach to the UK dental profession, Chris has spent over 20 years witnessing first hand the trials and tribulations faced by dentists today.
Chris combines a wealth of knowledge with the originality and independence needed to resolve the thorniest of problems. Straight talking and determined, he can reach conclusions quickly, and has the reflexes and lightness of touch to innovate, change tack and push boundaries.
A leading authority on the business of dentistry, Chris regularly contributes to the dental press, social media and online. As a speaker Chris is dynamic, energetic and charismatic with boundless enthusiasm for his field of expertise. Audiences are left enlightened and inspired in equal measure.
Chris is a knowledgeable expert who offers practical business logic, relevant, effective, proven ideas and a serious depth of character. An original, independent thinker, he is a non-conformist who continually seeks out new horizons to explore, challenges to resolve, boundaries to push, rules to break and odds to beat.
Direct and decisive, Chris reaches conclusions rapidly, with minimal information.
When he doesn’t immediately get productive, efficient results, he perseveres, testing new ideas and learning from his findings. Chris’s ability to spontaneously innovate, strategise and analyse enables him to quickly resolve the most perplexing problems.
Strong willed, assertive and determined, Chris delights in fixing, rekindling and bringing things (and people) back to life.
An effective and efficient communicator, Chris keeps everyone on point by identifying clear goals and focusing on priorities. Charismatic, energetic and dynamic, his counter-culture, “tough love” approach gives everything he presents a unique appeal.
A polished and entertaining speaker, his strong presence gives him exceptional control of the room. Chris’s style is casual, open, authentic and adaptable. A natural leader and big picture thinker, he is easy to speak with, delightfully warm, funny and caring.
His endless jokes and wicked Mancunian wit ensure that there’s never a dull moment. He walks his talk better than most, by sharing both his strengths and vulnerabilities. Chris is committed to helping people succeed in their lives and businesses, in less time than it took him, and with greater ease. Connect with Chris CoachBarrow.com Twitter LinkedIn Facebook
Please listen to the podcast to hear Chris' full mind, marketing and money tips for entrepreneurs. You may also be interested in my book, "Mindset, Marketing & Money" Vol 1, featuring Rich Schefren, Jeni Hott, Dan Norris, Margaret Wright and Ryan Levesque, available now on Amazon UK | Amazon US
When talking to clients, Nicola Cairncross often has to remind them to follow up with suppliers and late payments, to find out what's happening. You have to be in the driving seat of your business because nobody will ever care about it like you do. Learn how to follow up efficiently; with kindness, but still expecting things to be done on time, or you'll have to move on.
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. Mentioned in the Vzine Get Nicola to speak at your event Looking for help with getting started online day trading? Nicola talks about The Chart Guys on YouTube Reading: Longbourne - A novel of Pride and Prejudice below stairs Listen to the latest Write Club podcast
On the blogs Vzine 056 | Will You Just Stay Focused For A Minute? Vzine 055 | Big Hairy Audacious Goals And A Starman Own It! 169 | The Loose Women Pilot Own It! 168 | Professionalism v Fun
Find out more about Nicola's Clicks And Leads Academy and get the help you need to start your online business
Creative Direction & Video Editing Phoebe Soremekun
Intro Music Pool Cosby
Incidental Music NELZEN - Chicago To Compton NELZEN - Darkness VIP (official) https://soundcloud.com/nelzen-uk
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my YouTube channel
Download a FREE copy of my book "How To Market ANY Business Online" - Value $7.99 - Just click here to download
I've noticed prevarication gets worse when you haven't decided on a focus yet, and if you keep changing your mind about your focus, you'll keep prevaricating! Make your mind up and keep it made up until you have tested your business idea - you can do that in just 12 short weeks.
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. Mentioned in the Vzine Book yourself into Nicola's diary for free, to chat with Nicola about your business marketing challenges Listen to the latest Write Club podcast Find out more about Nicola's Clicks And Leads Academy and get the help you need to start your online business On the blogs Entrepneurial Thought Leaders Denise Duffield-Thomas Vzine 055 | Big Hairy Audacious Goals And A Starman Vzine 054 | Creating The Impossible Own It! 168 | Professionalism v Fun Own It! 167 | Business Reflections and Revelations
Find out more about the next Clicks & Leads Workshop in Gatwick this May
Creative Direction & Video Editing Phoebe Soremekun
Intro Music Pool Cosby
Incidental Music Mulle - Freedom! (Vlog No Copyright Music) Blue Wednesday - '90s Kid (Vlog No Copyright Music)
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my YouTube channel
Download a FREE copy of my book "How To Market ANY Business Online" - Value $7.99 - Just click here to download
In the week Elon Musk sent Falcon Heavy into space and left his own Tesla Roadster up there with a Starman driving past Mars, Nicola Cairncross is thinking about "Big Hairy Audacious Goals" and how to achieve them. Remember, you don't wait for all the traffic lights to go green before you leave for the pub!
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. Mentioned in the Vzine Book yourself into Nicola's diary for free, to chat with Nicola about your business marketing challenges See How Elon Musk Celebrated the Falcon Heavy Launch Find out more about Nicola's Be Everywhere Online course Michael Neill - Creating The Impossible Write Club The Podcast - Nicola Reads Sci-Fi & The Benefits Of Therapeutic Writing Entrepneurial Thought Leaders Denise Duffield-Thomas Vzine 054 | Creating The Impossible Vzine 053 | Delay Is Increasingly Expensive Own It! 167 | Business Reflections and Revelations Own It! 166 | Implementing Great Ideas – Fast!
Find out more about the next Clicks & Leads Workshop in Gatwick this May
Creative Direction & Video Editing Phoebe Soremekun
Intro Music Pool Cosby
Incidental Music Lude Illa - Joe Bagale Why Don't We [Instrumental Version] by Tobias Fagerstrom - [Future Bass Music]
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my YouTube channel
Download a FREE copy of my book "How To Market ANY Business Online" - Value $7.99 - Just click here to download
Down to earth though she is, Nicola is definitely up for trying new fun things. Michael Neill's new book "Creating The Impossible" was recommended by Judith Morgan and so we are giving it a go. Little miracles are showing up already...
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. Mentioned in the Vzine Book yourself into Nicola's diary for free, to chat with Nicola about your business marketing challenges Write Club The Podcast - hear about Theresa's winning Telegraph entry! The Telegraph - Travel Writing Competition Michael Neill - Creating The Impossible Nicola will be speaking at the International Coach Federation Conference on 8 May 2018. Check out Judith Morgan's Blogfest Vzine 053 | Delay Is Increasingly Expensive Vzine 052 | What To Do When You're Feeling Meh Own It! 166 | Implementing Great Ideas – Fast! Own It! 165 | Creating Supportive Environments
Find out more about the next Clicks & Leads Workshop in Gatwick this May
Creative Direction & Video Editing Phoebe Soremekun
Intro Music Pool Cosby
Incidental Music NELZEN - Chicago To Compton & Atmos Ranks
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my YouTube channel
Download a FREE copy of my book "How To Market ANY Business Online" - Value $7.99 - Just click here to download
Enjoy my very lively interview with Denise Duffield-Thomas – the money mindset mentor for the new wave of online female entrepreneurs. Her best-selling books “Lucky Bitch” and “Get Rich, Lucky Bitch” give a fresh and funny road-map to create an outrageously successful life and business.
Denise helps women release their fear of money, set premium prices for their services and take back control over their finances.
More from Denise Duffield-Thomas So – who is Denise Duffield-Thomas and what is this “lucky bitch” stuff?
Basically, I help women like you get over your money blocks. You know that icky feeling in your belly when someone asks you to work for free? Or the baffling procrastination of sending out an invoice to a potential client? Or the fact that your income has stagnated…
Think of me like a colonic irrigation technician, but for your finances.
Wait, that sounds crap (haha).
I’m like a gateway drug to a life-long love affair with money.
oops … that sounds dodgy too.
Listen lucky bee, (can I call you that yet?), I create safe places for women to talk money, cash and abundance. We do money in a completely different way to the dudes in business.
Honestly – they don’t understand why we sometimes sabotage our income.
I get it.
You’re about to be inducted into a secret society of Lucky Bees all around the world. A world where it’s okay to make money AND help a butt-load of people.
We get it.
Sometimes you’re scared. Sometimes you’re embarrassed. Sometimes this money shit triggers all your secret fears about yourself.
Don’t worry, I’m here to help.
You can expect REAL TALK from me. I’m your loving but no-nonsense Virgo best friend.
The one who tells you that look cheap (pricing wise). That you should value yourself more. That you’ve got a booger hanging out your nose.
With love.
I create free courses for you, like this one on 7 money blocks, or this mini workshop on how to sort out your pricing, or even this one on how to make money in 24 hours. Totally free.
I write books on money. They are funny and contain a lot of swear words. Please don’t write and complain about my “fowl language”. I will make fun of your spelling on the internet (cluck, cluck). Get a couple of free chapters of “Get Rich, Lucky Bitch” here before you commit the ten bucks >>
I run a life-changing money course with a 1000+ women from all around the world. Not to blow smoke up my own butt, but it’s probably the best investment you can make in yourself. Read some of the success stories of the Lucky Bitch Money Bootcamp here >>
Talking about pricing turns me on. Inspiring you to increase your prices (or hell, DOUBLING them) is why I’m in business.
If you need permission to earn a crap-load of money, I’ll give it to you.
I can say with total honesty and only a little bit of ego, that I’m a secret weapon of many successful entrepreneurs.
I’m not taking credit for their talent. Nope. Just helping them get out of their own way, so they can charge beautifully for their impact on the world.
Make more money, have more fun, help more people.
That’s why we’re here.
It’s not about being lucky. It’s not about being a bitch.
It’s about creating YOUR version of a First Class life. xx Connect with Denise LuckyBitch.com | Twitter | Facebook
Please listen to the podcast to hear Denise's full mind, marketing and money tips for entrepreneurs. You may also be interested in my book, "Mindset, Marketing & Money" Vol 1, featuring Rich Schefren, Jeni Hott, Dan Norris, Margaret Wright and Ryan Levesque, available now on Amazon UK | Amazon US
When you've done your research and you know what you want to do, there comes a point where you just have to take that leap of faith. Every day that goes by now is one where you are not making the extra money you could have made, or you're spending money you could have saved or something is going to cost you more than it would have cost.
Even if you fail nine times to get to the tenth, you may not have got there otherwise. So take that leap and get it going!
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. Mentioned in the Vzine Book yourself into Nicola's diary for free, to chat with Nicola about your business marketing challenges Get help from Nicola in choosing your hungry market by joining the Clicks & Leads Academy Vzine 052 | What To Do When You're Feeling Meh Vzine 051 | All Marketers Are Evil! Own It! 165 | Creating Supportive Environments Own It! 164 | Successful Membership Sites
Find out more about the next Clicks & Leads Workshop in Gatwick this May
Creative Direction & Video Editing Phoebe Soremekun
Intro Music Pool Cosby
Incidental Music Great Days by Joakim Karud (Official) cookies by Jeff Kaale (X I X X)
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my YouTube channel
Download a FREE copy of my book "How To Market ANY Business Online" - Value $7.99 - Just click here to download https://goo.gl/dFTE
Much as we'd like, we can't all be like Gary Vee every day, so what do we do when we just don't feel like it? Nicola shares some of her favourite pick you ups and go-to tools to make her feel like taking just a little bit of action every day.
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. Mentioned in the Vzine Find out more about the next Clicks & Leads Workshop in Gatwick this May Check out Write Club The Podcast Andy Shaw - A Bug Free Mind Clinique - Happy Perfume Moleskine - notebooks Paul Fuggle - Clear Focus Consulting Vzine 051 | All Marketers Are Evil! Vzine 050 | How To Get Out Of Your Own Way Own It! 164 | Successful Membership Sites Own It! 163 | 2018 Goals, Plans and Intentions
Get help from Nicola in choosing your hungry market by joining the Clicks & Leads Academy
Creative Direction & Video Editing Phoebe Soremekun
Intro Music Pool Cosby
Incidental Music [No Copyright Music] Happy Life - FREDJI [No Copyright Music] Palm Trees - Ehrling
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my YouTube channel
Download a FREE copy of my book "How To Market ANY Business Online" - Value $7.99 - Just click here to download https://goo.gl/dFTE
Do you believe that marketing and sales are evil? If you do (somewhere deep inside) then this will hold you back from helping people who need your product or service right now! Nicola shares several different ways of getting over this obstacle to your success...
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. Mentioned in the Vzine For the next couple of weeks, you can get your hands on the "Raw & Uncut" videos from my recent 2-day Gatwick workshop and save $400 on the finished versions. Click here to secure your copy. BBC 1 Drama - Hard Sun Recommended reading: Spin Selling by Neil Rackham, Predictable Revenue by Aaron Ross & Marylou Tyler, Traction by Gino Wickman, Think & Grow Rich by Napoleon Hill Vzine 050 | How To Get Out Of Your Own Way Vzine 049 | Leverage Your Content Till It Squeaks! Own It! 163 | 2018 Goals, Plans and Intentions
Get help from Nicola in choosing your hungry market by joining the Clicks & Leads Academy
Creative Direction & Video Editing Phoebe Soremekun
Intro Music Pool Cosby
Incidental Music [No Copyright Music] Happy Life - FREDJI [No Copyright Music] Palm Trees - Ehrling
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my YouTube channel
Download a FREE copy of my book "How To Market ANY Business Online" - Value $7.99 - Just click here to download https://goo.gl/dFTE
Overthinking things is one of biggest challenges my workshop delegates brought up and apparently it means you get right in your own way a lot of the time. Nicola shares why this happens, what you can do about it and recommends a book that cured her forever of trying to find the "right" way to do things.
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. Mentioned in the Vzine Recommended reading: Getting To Plan B by John Mullins and Randy Komisar Get help from Nicola in choosing your hungry market by joining the Clicks & Leads Academy Mike Maloney - Hidden Secrets Of Money Vzine 049 | Leverage Your Content Till It Squeaks! Vzine 048 | How To Make 2018 Rock (& A Little Look Back At 2017)
Creative Direction & Video Editing Phoebe Soremekun
Intro Music Pool Cosby
Incidental Music [No Copyright Music] Happy Life - FREDJI [No Copyright Music] Palm Trees - Ehrling
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my YouTube channel Download a FREE copy of my book "How To Market ANY Business Online" - Value $7.99 - Just click here to download https://goo.gl/dFTEUo<!--
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Nicola is at Gatwick hosting her Clicks & Leads Workshop and after a question from the audience about old articles and blog posts, she's thinking about how you should NEVER throw good content away when it can be repurposed! Then it's back to Shoreham to spend some quality with Phoebe and Nelson.
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. Mentioned in the Vzine Transcriptions by Rev.com or Trint.com Easy video creation with Lumen5 Come to the next Be Everywhere Online workshop at Gatwick in May Get marketing mentoring with Nicola in the Clicks & Leads Academy Visit Own It! The Podcast Vzine 048 | How To Make 2018 Rock (& A Little Look Back At 2017) Vzine 047 | Be Proactive & Begin With The End In Mind
Creative Direction & Video Editing Phoebe Soremekun
Intro Music Pool Cosby
Incidental Music [No Copyright Music] Happy Life - FREDJI [No Copyright Music] Palm Trees - Ehrling
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my YouTube channel Download a FREE copy of my book "How To Market ANY Business Online" - Value $7.99 - Just click here to download https://goo.gl/dFTEUo<!--
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Proud southern businessman obsessed with being the best father and marketer in the world, Justin Brooke has the determination and track record to reach his goals. Justin Brooke’s meteoric rise is due to his media buying genius, great blog, hard work and his story shows that you really CAN turn your life around! He also recommends great books like “Traction” by Gino Wickman – if you loved E-Myth, you’ll really love this!
Justin Brooke is well known for having been Rich Schefren’s personal traffic guy and he got his start with just $60 in an Adwords account and turned it into 6 figures.
Since then he has spent $10MM+ on ads, acquired 50K+ customers for his clients and is now founder of AdSkills.com, SevenFigureFreelancer.com, IMScalable.com, & HappilyUnemployed.com
His clients include Snuggie, Trump University, Michael Masterson, the owners of Empower Network, Rich Schefren, Russell Brunson, StansberryResearch, George Rivera, Kent Clothier, and many others. Please listen to the podcast to hear Justin's full mind, marketing and money tips for entrepreneurs. You may also be interested in my book, "Mindset, Marketing & Money" Vol 1, featuring Rich Schefren, Jeni Hott, Dan Norris, Margaret Wright and Ryan Levesque, available now on Amazon UK | Amazon US
Sticking with the "Habits Of Highly Effective People" theme, Nicola looks back over 2017 and thinks about what she wants 2018 to look like and feel like for her. She shares two things to think about when planning your goals that will give you the maximum chance of success.
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. Mentioned in the Vzine Email Nicola to find out more about crypto currencies Clicks & Leads Workshop, May 2018 - more information >> Write Club Podcast Habit 3 - Put First Things First - from 7 Habits Of Highly Effective People Be Everywhere Online course Clicks & Leads Academy Want more accountability? Ask Nicola more about the Master Mind level by emailing her Own It! 162 | 2017 Year-End Review Own It! 161 | Self-Publishing a Book with Amazon Vzine 047 | Be Proactive & Begin With The End In Mind Vzine 046 | Seek First To Understand
Creative Direction & Video Editing Phoebe Soremekun
Intro Music Pool Cosby
Incidental Music [No Copyright Music] Rock Angel - Joakim Karud [No Copyright Music] REAL RIDE - Nicolai Heidlas
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my YouTube channel Download a FREE copy of my book "How To Market ANY Business Online" - Value $7.99 - Just click here to download https://goo.gl/dFTEUo<!--
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The end of a year is a great time to take stock. Simply ask yourself what worked last year, what didn't and what could you have done differently? If you look back and make notes, then start to proactively design your life, it's much more likely to go the way you want it to, rather than just going along with everyone else.
One way to do that is to begin with the end in mind, then work backwards from there. How do you want to feel at the end of 2018? What would give you that feeling and now, what do you need to do to make that happen?
It may be working with someone like me, who has been there before and can shortcut your success. I'm starting a brand new Mastermind Level at ClicksAndLeads.academy and if you like the sound of that, just email me to find out more.
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. Mentioned in the Vzine Be Everywhere Online course Clicks & Leads Workshop, Gatwick, 28 & 29 December 2017 - more information >> Clicks & Leads Academy Want more accountability? Ask Nicola more about the Master Mind level by emailing her Own It! 161 | Self-Publishing a Book with Amazon Own It! 160 | Bespoke -v- Compromise Vzine 046 | Seek First To Understand Vzine 045 | Back Joining Up The Dots
Creative Direction & Video Editing Phoebe Soremekun
Intro Music Pool Cosby
Incidental Music (No Copyright Music) O Christmas Tree (No Copyright Music) 12 Days of Christmas (No Copyright Music) Jingle Bells
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my YouTube channel Download a FREE copy of my book "How To Market ANY Business Online" - Value $7.99 - Just click here to download https://goo.gl/dFTEUo<!--
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When something or someone upsets you, are you able to take a step back, take a deep breath and seek first, to understand what's really going on here? It’s hard to do but if you can, it will be so much easier to seek a win/win solution.
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. Mentioned in the Vzine Write Club The Podcast on Facebook and on Audioboom Taverna Melissa in Stoupa, Greece Clicks & Leads Workshop, Gatwick, December 2017 - more information >> Contact Nicola about booking a private 1-2-1 consulting day over the Christmas / New Year period in the UK - nicola@nicolacairncross.com Own It! 160 | Bespoke -v- Compromise Own It! 159 | Client Comms 21C Vzine 045 | Back Joining Up The Dots Vzine 044 | Cherish Your Creativity Interview with Stephanie Hale Interview with Daniel Priestley Invitation to private Bitcoin webinar - email nicola at nicolacairncross.com
Creative Direction & Video Editing Phoebe Soremekun
Intro Music Pool Cosby
Incidental Music (No Copyright Music) O Christmas Tree (No Copyright Music) 12 Days of Christmas (No Copyright Music) Jingle Bells
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my YouTube channel Download a FREE copy of my book "How To Market ANY Business Online" - Value $7.99 - Just click here to download https://goo.gl/dFTEUo
Do you ever do something for free? Not knowing what, if anything it will lead to? There's a difference between being a doormat and doing something as a Joint Venture, where both parties get something out of it, or where it might just be fun. You never know what these projects will lead to in the future and as long as you are both cool with it, I say go for it!
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. Mentioned in the Vzine Write Club The Podcast on Facebook and on Audioboom Clicks & Leads Academy Clicks & Leads Workshop, Gatwick, December 2017 - more information >> Contact Nicola about booking a private 1-2-1 consulting day over the Christmas / New Year period in the UK - nicola@nicolacairncross.com Gary Vaynerchuck on YouTube Nicola's personal blog SwaggerAndSoul.com Vzine 044 | Cherish Your Creativity Vzine 043 | A Doughnut A Day Own It! 159 | Client Comms 21C Own It! 158 | Doing Improving Work Interview with Stephanie Hale Interview with Daniel Priestley
Creative Direction & Video Editing Phoebe Soremekun
Intro Music Pool Cosby
Incidental Music (No Copyright Music) O Christmas Tree (No Copyright Music) 12 Days of Christmas (No Copyright Music) Jingle Bells
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my YouTube channel Download a FREE copy of my book "How To Market ANY Business Online" - Value $7.99 - Just click here to download https://goo.gl/dFTEUo
Nicola Cairncross has been setting up a podcast for her writing group and finds it's stimulating her creativity in many areas as well as attracting new clients. What could you do to be more creative in your life?
Come to my 2 day workshop in Gatwick - only 4 tickets left. Info & tickets at https://NicolaCairncross.com/cala-workshop
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. Mentioned in the Vzine Write Club The Podcast on Facebook Follow Nicola's progress as she writes her first Sci Fi book - The Torus Trilogy Kate Cocker - The Presenter Coach Clicks & Leads Workshop, Gatwick, December 2017 - more information >> Contact Nicola about booking a private 1-2-1 consulting day over the Christmas / New Year period in the UK - nicola@nicolacairncross.com Nicola's Clicks & Leads App Phoebe's latest collaboration showing behind the scenes on a fantasy style photoshoot Vzine 043 | A Doughnut A Day Vzine 042 | Getting Anywhere? Own It! 158 | Doing Improving Work Own It! 157 | Marketing This Podcast
Creative Direction & Video Editing Phoebe Soremekun
Intro Music Pool Cosby
Incidental Music To be confirmed
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my YouTube channel Download a FREE copy of my book "How To Market ANY Business Online" - Value $7.99 - Just click here to download https://goo.gl/dFTEUo
If you just do one tiny thing a day to move your online business forwards, you'll be 365 steps forwards and Nicola's heard of a great way of making this idea real for her students. If you struggle to motivate yourself to take action, this may be the answer for you too!
Come to my 2 day workshop in Gatwick - only 4 tickets left. Info & tickets at https://NicolaCairncross.com/cala-workshop
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. Mentioned in the Vzine Pete Jenkins | Gamification Europe Conference in Brighton, 28-29 November 2017 Facebook Ads Campaign Management | ClicksAndLeads.com Daphne Kapsali | Author of 100 Days of Solitude and more Vzine 042 | Getting Anywhere? Vzine 041 | Early Twenties? You’ve Got All The Time In The World Own It! 157 | Marketing This Podcast Own It! 156 | The Future of This Podcast Clicks & Leads Workshop, Gatwick, December 2017 - more information >> Contact Nicola about booking a private 1-2-1 consulting day over the Christmas / New Year period in the UK - nicola@nicolacairncross.com Follow Nicola's progress as she writes her first Sci Fi book - The Torus Trilogy
Creative Direction & Video Editing Phoebe Soremekun
Intro Music Pool Cosby
Incidental Music TONEZPRO [Royalty Free Music] | Magic Cosimo Fogg (201) [No Copyright Music] | Jazzaddicts Intro
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my YouTube channel Download a FREE copy of my book "How To Market ANY Business Online" - Value $7.99 - Just click here to download https://goo.gl/dFTEUo
Two clients today talked about the marketing campaign midway slump (where you want to give up as it feels like you're not getting anywhere) before telling me that, in less than 12 weeks, they'd more than doubled their investment in the "Be Everywhere Online" mentoring programme.
I'm so delighted to see it working for B2C as well as B2B clients. Fancy some of that? Come to my 2 day workshop in Gatwick - only 4 tickets left.
Info & tickets at https://NicolaCairncross.com/cala-workshop
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. Mentioned in the Vzine Clicks & Leads Workshop, Gatwick, December 2017 - more information >> Contact Nicola about booking a private 1-2-1 consulting day over the Christmas / New Year period in the UK - nicola@nicolacairncross.com Follow Nicola's progress as she writes her first Sci Fi book - The Torus Trilogy Own It! 156 - The Future of This Podcast Own It! 155 - Get Set Up Online Fast Vzine 041 - Early Twenties? You’ve Got All The Time In The World Vzine 040 - Talking For A Living with Kate Cocker
Creative Direction & Video Editing Phoebe Soremekun
Intro Music Pool Cosby
Incidental Music LAKEY INSPIRED | I Found Me (Vlog No Copyright Music) Del | Tropical Love (Vlog No Copyright Music) baoj | With You (Vlog No Copyright Music) Andrew Applepie | Keep On Trying (Vlog No Copyright Music)
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my YouTube channel Download a FREE copy of my book "How To Market ANY Business Online" - Value $7.99 - Just click here to download https://goo.gl/dFTEUo
I've got an important message for all the young people rushing into corporate jobs because they think they are falling behind. If you are lucky enough to have supportive parents, experiment for a while!
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. Mentioned in the Vzine Clicks & Leads Workshop, Gatwick, December 2017 - more information >> Nelson Soremekun - NelzenMuzic.com Phoebe Soremekun - PhoebeSoremekun.com Stephen Covey - 7 Habits of Highly Effective People Vzine 040 - Talking For A Living with Kate Cocker Vzine 039 - Rewards and Delayed Gratification Own It! 155 - Get Set Up Online Fast Own It! 154 - Online Marketing For A Real World Business
Creative Direction & Video Editing Phoebe Soremekun
Intro Music Pool Cosby
Incidental Music Retro Soul - royalty free music | River Deep Kevin MacLeod | Ave Marimba THBD - [No Copyright Music] | Good For You
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my YouTube channel Download a FREE copy of my book "How To Market ANY Business Online" - Value $7.99 - Just click here to download https://goo.gl/dFTEUo
Daniel Priestley started out as an entrepreneur at age 21 and built a multi-million dollar event, marketing and management business before the age of 25.
A successful entrepreneur, international speaker and best-selling author, Daniel has built and sold businesses in Australia, Singapore and the UK.
Daniel is the founder of Dent, which runs a 9-month growth accelerator programme for small enterprises, working with over 500+ entrepreneurs each year to develop their businesses.
Dent has offices in the UK, USA, Singapore and Australia. Daniel uses campaigns to help raise up to $100,000 for charity each year and is connected to some of the world’s most known and celebrated entrepreneurs and leaders.
With a passion for global small business, Daniel is the author of the three best-selling books Key Person of Influence, Entrepreneur Revolution and Oversubscribed.
Daniel Priestley gives talks on:
Becoming A “Key Person Of Influence” – The 5 strengths of hyper resourceful people. The Entrepreneur Journey – Struggle, Lifestyle, Performance. Currently Daniel is involved in the following charities: Peace One Day The Hunger Project
His websites are: DanielPriestley.com Key Person Of Influence book Dent Global Please listen to the podcast to hear Daniel's full mind, marketing and money tips for entrepreneurs. You may also be interested in my book, "Mindset, Marketing & Money" Vol 1, featuring Rich Schefren, Jeni Hott, Dan Norris, Margaret Wright and Ryan Levesque, available now on Amazon UK | Amazon US
I join Kate Cocker, The Presenter Coach, on Steph's balcony to catch up with the "Be Everywhere Online" 12 Week Challenge, talk radio, podcasts and speaking from the stage. Kate reveals her biggest challenges as an entrepreneur and how she overcomes them.
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Mentioned in the Vzine Dean Jackson podcast - More Cheese Less Whiskers Kate Cocker - The Presenter Coach website and on Facebook Clicks and Leads Academy course - Be Everywhere Online
GaryVee - Gary Vaynerchuk
Business Networking - BNI Nicola's singing sister! - Heather Cairncross BBC Radio 6 presenter - Nemone Brene Brown - Why Your Critics Aren't The Ones Who Count Own It! 154 - Online Marketing For A Real World Business Own It! 153 - Creativity and Kaizen Vzine 039 - Rewards and Delayed Gratification Vzine 038 - Finding Inspiration and Motivation
Creative Direction & Video Editing Phoebe Soremekun
Intro Music Pool Cosby
Incidental Music Tobias Fagerstrom - [Future Bass Music] Why Don't We [Instrumental Version] NELZEN Chicago To Compton Buddha - Kontekst
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my YouTube channel Download a FREE copy of my book "How To Market ANY Business Online" - Value $7.99 - Just click here to download https://goo.gl/dFTEUo
I'm joined on the Balcony by ex-client, now great friend, psychologist and breast cancer survivor, Susanne Jorgensen, to talk about why people find it so hard to do the things they say they want to do, to get the results they say they want to get.
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Mentioned in the Vzine Susanne Jorgensen - Breast Cancer Support And Resources Brene Brown - Why Your Critics Aren't The Ones Who Count Steve Bartlett - Diary of a CEO on iTunes The Marshmallow Test Martin E P Seligman - Learned Optimism Own It 153 | Creativity and Kaizen Own It 152 | Head or Heart Own It 151 | Feedback: The Breakfast of Champions Facebook Group - Own It The Podcast Own It The Podcast on YouTube Vzine 038 - Finding Inspiration and Motivation Vzine 037 - Talk To Your Customers Clicks and Leads Academy
Creative Direction & Video Editing Phoebe Soremekun
Intro Music Pool Cosby
Incidental Music Earth Tones - Hpnotic718 (Royalty Free Music) https://www.youtube.com/watch?v=qtEMzxvCBZQ Ukiyo - 1962 https://soundcloud.com/ukiyoau/nineteensixtytwo
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my YouTube channel Download a FREE copy of my book "How To Market ANY Business Online" - Value $7.99 - Just click here to download https://goo.gl/dFTEUo
While "output" is the only thing that brings you customers and makes you money, it's just as important to find quality "input" to sharpen your saw, as Stephen Covey's "7 Habits Of Highly Effective People" says. What do I use for inspiration & motivation and where do I find it. I name my Top 10 inspirations...
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Mentioned in the Vzine LinkedIn videos - https://blog.linkedin.com/ / How To Use LinkedIn Native Videos Audible - Free Trial Sharpening The Saw - Stephen Covey's 7 Habits of Highly Effective People Rich Schefren - StrategicProfits.com Gary Vaynerchuk - GaryVaynerchuk.com Casey Neistat - Casey's YouTube Channel Steve Bartlett - follow him on Facebook here, his company Social Chain, his Diary of a CEO on iTunes and Everyday Steve on YouTube Bernadette Doyle of Client Magnets - Facebook Denise Duffield-Thomas - LuckyBitch.com Dan and Lloyd Knowlton of KPS Digital Marketing Penny Power - The Business Cafe Own It 152 | Head or Heart Own It 151 | Feedback: The Breakfast of Champions Own It! 150 | What To Do When You Don't Get Paid Vzine 037 | Talk To Your Customers Clicks and Leads Academy
Creative Direction & Video Editing Phoebe Soremekun
Intro Music Pool Cosby
Incidental Music NELZEN | Chicago To Compton NELZEN | Darkness
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my YouTube channel Download a FREE copy of my book "How To Market ANY Business Online" - Value $7.99 - Just click here to download https://goo.gl/dFTEUo
Are you an introvert? You may be surprised to know I am, which is why I like videos and email marketing generally because, once done and uploaded online, they don't require me to be there 24/7/365. I also HATE talking on the telephone or even Skype, being a visual person. I don't do chit chat but I can do pre-scheduled meetings.
The one thing I find makes a real difference to online sales is being available to answer quick questions via Live Chat on my website. You can install one of the many free versions on your site and also have an app on your mobile, so that, no matter where you are, you can answer potential clients and customers questions, right there on the spot when they are making the buying decision.
This also fosters confidence that, once bought, your product or service will have some follow up support. This will be outsourced eventually but for now, just try it and you'll be amazed at how it boosts sales conversions.
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Mentioned in the Vzine My interview with Entrepreneurial Thought Leader Neil Asher Join the Facebook group to access the Be Everywhere Online Challenge and see how Kate Cocker is getting on with it all Ready to Be Everywhere Online yourself? Get access to the course here >>> Join Clicks And Leads Academy to access mentoring with Nicola and all her courses including help with Facebook Ads Nicola's son Nelson Soremekun Nicola's daughter Phoebe Soremekun Vzine 036 | Are You Committed? Vzine 035 | Speed Up Your Success Own It 151 | Feedback: The Breakfast of Champions Own It! 150 | What To Do When You Don't Get Paid
Creative Direction & Video Editing Phoebe Soremekun
Intro Music Pool Cosby
Incidental Music Otto Botté - Rocola De Verano (feat. Rochee) Kevin MacLeod - Ave Marimba NELZEN - Chicago To Compton
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my YouTube channel Download a FREE copy of my book "How To Market ANY Business Online" - Value $7.99 - Just click here to download https://goo.gl/dFTEUo
To be successful you have to commit to yourself, to others and to taking action. Discover how I stick to my work commitments (even when I sometimes really don't want to!)
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Mentioned in the Vzine Join the Be Everywhere Online Challenge in the FREE Facebook group Clicks And Leads Academy Join Clicks And Leads Academy to access mentoring with Nicola and all her courses including help with Facebook Ads Own It! 150 | What To Do When You Don't Get Paid - released on 29 September 2017 Own It! 149 | Confidence, Belief and To Do Lists Vzine 034 | It's All About Confidence Vzine 033 | Changing Your Beliefs About Success Entrepreneurial Thought Leaders: Lou Edwards aka Captain Lou
Creative Direction & Video Editing PhoebeSoremekun.com
Intro Music Pool Cosby
Incidental Music Hyde | Acoustic Instrumental and Acoustic Folk Instrumental Ukiyo | Calling Dyalla | Still There Kontekst | Buddha
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my YouTube channel Download a FREE copy of my book "How To Market ANY Business Online" - Value $7.99 - Just click here to download https://goo.gl/dFTEUo
Neil Asher is a mega successful serial entrepreneur and property investor. But not everything he touches turns to gold, he estimates that he fails 80% of the time!
Having built and sold several million dollar (or more) businesses, Neil's particular specialty is selling physical products on Amazon globally. He is currently teaching Aussie entrepreneurs how to do the same, taking advantage of Amazon opening their first warehouses in Australia and after speaking for him in Brisbane, old friend Nicola Cairncross grills him about how he's getting on implementing her "Be Everywhere Online" strategy she outlined at that talk.
Show Notes 0.00.00 Introductions
0.02.00 Why Neil lives in Lisbon (for now)
0.05.00 How to start successful businesses with a guaranteed head start
0.09.00 How Neil & Nicola first met and what they really thought of each other
0.10.00 How Neil won his “Top 100 Clickbank Affiliate” award
0.13.00 What is an Aussie Online Entrepreneur & how did it all get started?
0.15.00 What Neil really thinks of Nicola’s daughter Phoebe (and would he hire children of entrepreneurs generally?)
0.16.30 Why Amazon and why Amazon FBA makes all the difference
0.18.00 Why Neil loves to fail 80% of the time
0.23.00 What’s inside the AOE members area and community?
0.25.00 How Neil mentored Nicola when she was really down in 2012
0.26.00 How Nicola came to Brisbane to speak for Neil in June 2017
0.27.00 The one big secret that Neil taught Nicola
0.28.00 Nicola gets Neil to reveal his bitter sweet crown jewels!
0.30.30 How to use your natural strengths & skills to create a kickass marketing strategy
0.34.00 The biggest mistake everyone makes about outsourcing
0.36.00 Nicola & Neil share their very different, but equally effective outsourcing methodologies
0.38.00 What you must NEVER outsource
0.40.00 Neil’s deepest confessions
0.42.00 What they both had to overcome to implement their own “Be Everywhere Online” strategies
0.44.00 Exactly how many countries HAS Neil lived in within the last 10 years?
0.46.00 What results is Neil experiencing from his “Be Everywhere Online” strategy?
0.47.00 How quickly can it work?
0.48.00 What Neil really values (even above his early results) about his “Be Everywhere Online” system.
0.50.00 How to really get the most out of your old evergreen content
0.51.00 How to use the “Be Everywhere Online” strategy to sell physical products as well as building a personal brand. Please listen to the podcast to hear Neil's full mind, marketing and money tips for entrepreneurs. You may also be interested in my book, "Mindset, Marketing & Money" Vol 1, featuring Rich Schefren, Jeni Hott, Dan Norris, Margaret Wright and Ryan Levesque, available now on Amazon UK | Amazon US
If there is one thing that will speed up your success online, it's getting a mentor. Someone who has actually achieved what you want to achieve, in the way you want to achieve it.
This person can help you avoid potholes and knows all the best moves.
Sometimes you will find someone who'll help you just because they can (and because someone helped you) or if you don't want to wait, you can pay a mentor by joining one of their training and/or mentoring programmes. Even if you have to try a few, you'll recoup your money many, many times over.
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Mentioned in the Vzine Join the Be Everywhere Online Challenge in the FREE Facebook group Clicks And Leads Academy Join Clicks And Leads Academy to access mentoring with Nicola and all her courses including help with Facebook Ads Own It! 150 | What To Do When You Don't Get Paid - released on 29 September 2017 Own It! 149 | Confidence, Belief and To Do Lists Vzine 034 | It's All About Confidence Vzine 033 | Changing Your Beliefs About Success Entrepreneurial Thought Leaders: Lou Edwards aka Captain Lou
Creative Direction & Video Editing PhoebeSoremekun.com
Intro Music Pool Cosby
Incidental Music Lude Illa | Joe Bagale BossaBossa | Kevin MacLeod Another Chill Day | Kronicle (No Copyright Vlog Music) Only (Vlog Music No Copyright) | Dyalla www is a thing (Vlog Music No Copyright Background Songs) | DJ Quads
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my YouTube channel Download a FREE copy of my book "How To Market ANY Business Online" - Value $7.99 - Just click here to download https://goo.gl/dFTEUo
So many of you let yourselves be held back from even trying something by a lack of confidence. In this episode, I reveal the cure for a lack of confidence and it's not what you may think! I also show you the handsome tomcat that's hanging around waiting for the kittens to grow up just a bit...
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Mentioned in the Vzine Join the Be Everywhere Online Challenge in the FREE Facebook group Join Clicks And Leads Academy to access The Fast Start Masterclass and all of Nicola's courses Clicks And Leads Academy Own It! 148 | Are You A Quester? Chris Barrow's Newsletter Own It! 147 | Do You Pay Yourself? Vzine 033 - Changing Your Beliefs About Success Vzine 032 - Join The "Be Everywhere Online" Challenge Entrepreneurial Thought Leaders: Lou Edwards aka Captain Lou
Creative Direction & Video Editing PhoebeSoremekun.com
Intro Music Pool Cosby
Incidental Music Lude Illa | Joe Bagale BossaBossa | Kevin MacLeod Another Chill Day | Kronicle (No Copyright Vlog Music)
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my YouTube channel Get Help With All This! Mentoring with Nicola
Do you believe you will be successful? If you don't, you might be shooting yourself in the foot every day. If you do, are you acting accordingly.
You can't change a negative belief immediately just because you might want to, but you can chip away at it, by just taking tiny actions every day...
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Mentioned in the Vzine Kate Cocker, The Presenter CoachJoin the Be Everywhere Online Challenge that Kate is doing - available in the FREE Facebook group Join Clicks And Leads Academy to access The Fast Start Masterclass and all of Nicola's courses Clicks And Leads Academy My sister Sarah Cairncross Steve Bartlett on YouTube - Everyday Steve Rankin - College Dropout To The Best Photographer In The World Mark Forster - Time Management Coach Own It! 147 | Do You Pay Yourself? Own It! 146 | Arts Marketplace Marketing Vzine 031 - Clarity From Confusion
Credits Creative Direction & Video Editing PhoebeSoremekun.com
Intro Music Pool Cosby
Incidental Music Only | Dyalla (Vlog Music No Copyright) Enjoy | Joakim Karud Lowrider | Joakim Karud
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my YouTube channel Get Help With All This! Mentoring with Nicola
I want to prove to you once and for all that you can make something happen if you just take action, even if you don't believe anything will happen.
I can't predict what will happen each time but I know SOMETHING will. So I'm taking a brand new client through my "Be Everywhere Online" 6-step system to see what DOES happen!
You can follow along and join in the Challenge (& get my help) for free if you join my private Facebook group here https://goo.gl/bNY12L
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Mentioned in the Vzine Be Everywhere Online FREE webinar Join the Be Everywhere Online Challenge available in the FREE Facebook group Clicks And Leads Academy Own It! 145 | Delegating -v- Abdicating Vzine 031 - Clarify From Confusion Vzine 029 - The Need For Speed Credits Creative Direction & Video Editing PhoebeSoremekun.com
Intro Music Pool Cosby
Incidental Music Bummin on Tremelo | Kevin MacLeod Lobby Time | Kevin MacLeod Buddha | Kontekst from SoundCloud (No Copyright Music) Chillout | Soulesque - Royalty Free Music
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my YouTube channel Get Help With All This! Mentoring with Nicola
Lou Edwards, popularly known as Captain Lou, has 30+ years of sales and marketing experience, offline and online, b to c and b to b. He considers himself “psychologically unemployable”.
After getting fired 5 times in a row, Captain Lou built several 7-figure sales operations from scratch on little more than an 8th grade education and fire in the belly.
His goals are to travel the world, not only fulfilling his own dreams and fantasies, but also those of his clients.
Captain Lou prides himself in showing niche group leaders how to cruise the world for free, with their own highly profitable “Special-Events-At-Sea”.
He is the Creator of Little Shop Of Cruises as well as the Producer / Planner of the amazing annual Internet Marketer’s mastermind – MarketersCruise.com
Nicola: Nicola Cairncross here and I am absolutely delighted to welcome to the podcast Captain Lou Edwards. It’s really very fitting that my first interview of the year is with Captain Lou because I have literally just a week ago got off a fantastic ship in the middle of the Caribbean with Captain Lou and 400 hundred of the world's brightest marketing minds and did we have a blast or did we have a blast?!
Captain Lou: Oh my goodness did we ever… I am still recuperating from the blast we had.
Nicola: I think everybody is. I only realised at day 3 that my ankles were swelling up because I was not drinking any water…I was just drinking frozen Margaritas.
Captain Lou: Awesome, awesome. I think that today I am going to be more of a Captain flu than Captain Lou but I will persevere.
Nicola: I’m Nicola Cough Cairncross today. So if I have to mute myself, that’s what’s going on. I was thinking to myself that’s OK because Captain Lou can talk for England or America. So I won’t have to say too much…
Captain Lou: No, No, No, Wait a second Nicola. I need you and your audience to help me overcome my extreme shyness.
Nicola: Oh, I have heard about this extreme shyness. It manifests itself in lots of different ways, doesn’t it? Largely on stage.
Captain Lou: That’s true. Most people’s greatest fear in life is to have a microphone in front of their face and speak on stage. My greatest fear is to not have a microphone.
Nicola: To have it taken away from you. That is awesome. I don’t even know where to start with the best bits of the cruise really because I loved the mastermind sessions, I loved the hot seat sessions, I loved the tips and tools sessions. Every time we were called to the Ebony lounge, I absolutely loved it.
Captain Lou: Yes, it’s hard to describe. We had people – the tried and true alumni, original friends and guests that have become family over the years that come back every year. It’s really quite an extraordinary mastermind and networking vacation with the perfect work and play balance. It’s my biggest event of the year, you know I do many group niche cruises and special events.
It’s hard to explain the experience that you and I just had. People just have to come and see for themselves what it’s all about. It’s an experience. It’s not a seminar or a conference or a trade show, but rather a unique relationship building experience that is kind of magical. I don’t know if its the formula that we have patented over the years or the wonderful people that we attract from all over the world. It’s really amazing.
Nicola: We walk around with our internet marketers badges on so everyone can recognise each other and you can reconnect because I’ve been there in 2009 and I’ve missed it since then because my business took a bit of a dive which all my listeners know about and I have built it back up again, and I was very proud to be able to get on the ship again this year.
You walk around the ship and everyone just talks to you who is an internet marketers cruiser and you just make new friends. And this really struck me on the ship – the staff who were just walking along corridors going about their business,
One of my first jobs when working with a new client is unravelling their overwhelm and confusion. Then some like to create a helicopter overview plan and some just want to know the next step, then the next. However you like to work, I can help you get a business running online, or market your existing real world business better online!
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Mentioned in the Vzine Stoupa in Greece 360 Cafe Bar in Stoupa Taygetus Mountains in Greece Clicks And Leads Academy Own It! 144 | Making A Life Too Vzine 030 - Monday Mood & Time Management Vzine 029 - The Need For Speed Xero Online Accounting Software Credits Creative Direction & Video Editing PhoebeSoremekun.com
Intro Music Pool Cosby
Incidental Music
Translucent Groove | NELZEN Journey 7 | NELZEN Look, Listen & Observe - Instrumental | NELZEN
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my YouTube channel Get Help With All This! Mentoring with Nicola
When you are feeling a bit bleurgh how do you make sure you focus on income producing activities? Cuteness Warning: This episode includes chickens and kittens!
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Mentioned in the Vzine Hal's 80th Birthday video
Clicks And Leads Academy Xero Online Accounting Software Bean Ninjas - Bookkeeping for Online Businesses in Xero The One Thing I Wish I’d Done Earlier Own It! 143 | Trust In Business Georgina Noel Vzine 029 - The Need For Speed Vzine 028 - Why You Might Kill Your Website Soon! Entrepreneurial Thought Leaders: Christopher John Payne Credits Creative Direction & Video Editing PhoebeSoremekun.com
Intro Music Pool Cosby
Incidental Music Classic | Joakim Karud Hey Girl | Topher Mohr and Alex Elena Shine | Joakim Karud
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my YouTube channel Get Help With All This! Mentoring with Nicola
The theme for this week is the "need for speed"! When some business owners still haven't got their website or social media marketing in place yet, others are racing ahead and moving past needed either of those! You must seize the day as an entrepreneur and be ready to take action - you can always correct course along the way...
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Mentioned in the Vzine Laptop Lifestyle Mega Summit Vezuvios Restaurant, Agios Nikolaos Katerina's Supermarkets, Greece Vzine 028 - Why You Might Kill Your Website Soon! Own It! 142 | Working/Paying For Traffic She Called Me A Satanist! Own It! 141 | Business Apps - A Good Idea? Credits Creative Direction & Video Editing PhoebeSoremekun.com
Intro Music Pool Cosby
Incidental Music Shine | Joakim Karud Hey Girl | Topher Mohr and Alex Elena
People Say | Dyalla
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my YouTube channel Get Help With All This! Mentoring with Nicola
While a lot of companies haven't even got a decent website or social media presence yet, I've been thinking about how websites are becoming largely obsolete in your online marketing (but why you might still need one) and with the slow demise of email marketing I suggest some alternatives you might want to be thinking about getting in place now to be ready for the changes.
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Mentioned in the Vzine Kolokotronis Hotel & Spa in Stoupa Judith Morgan - The Small Business Oracle Own It! The Podcast Amazon S3 or Dropbox - cloud storage Social Chain or Dan Knowlton | KPS Digital Marketing or VaynerMedia - social media agencies Push Crew - notifications for web and mobile Nicola Cairncross App Facebook Messenger Bots Steven Bartlett - YouTube Nicola Cairncross on Facebook, Twitter and Instagram Vzine 027 - She Called Me A Satanist! Own It! The Podcast 141 - Business Apps - a good idea? Vzine 026 - Managing Suppliers & Avoiding Data Mining Own It! The Podcast 140 - Turning Your Practice Into A Business Credits Creative Direction & Video Editing PhoebeSoremekun.com
Intro Music Pool Cosby
Incidental Music Butterfly (feat. Jeff Kaale) | Joakim Karud Shine | Joakim Karud Classic | Joakim Karud
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my YouTube channel Get Help With All This! Mentoring with Nicola
A million letters a year and more than a million in profits, direct mail and info-products specialist marketer, Christopher John Payne, shares his personal story and success secrets.
Twenty years ago Christopher John Payne set up a mail order business in the UK called LifeTools which became the second largest supplier of personal development products with 50,000 customers. At its height Chris was mailing nearly a million sales letters a year.
He has created dozens of ebooks, videos, mp3-based programs, etc — and one of his programs, The Effort-Free Life System, achieved gross sales revenue of $3 million with profits of more than $1m.
What Chris does now…
What he has discovered is that there are many entrepreneurs who have spent months creating product yet have achieved very low sales.
So Chris now helps coaches, trainers and consultants turn their low- or moderate-selling information products into ones which start earning a lot more money, based on 25 years of experience creating and marketing products in the UK. Please listen to the podcast to hear what happens next, or if you would prefer to read Chris' full mind, marketing and money tips for entrepreneurs, it will be published in "Mindset, Marketing & Money - Vol 2" by Nicola Cairncross, available globally on Amazon UK | Amazon US in early 2018. Vol 1, featuring Rich Schefren, Jenni Hott, Dan Norris, Margaret Wright & Ryan Levesque is available now on Amazon UK | Amazon US .
Would you turn up at someone's door and question their religious beliefs? Turning up at someone's website and haranguing someone by LiveChat is no different!
Why does it even matter what someone's beliefs are? If you find someone inspirational and believe they can teach you something useful, what does it matter whether they believe in the same god you do (or even any at all?).
It's all in a day's work for this internet marketing mentor...
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Mentioned in the Vzine Marina-Corina Vlassas - Greek Lessons in Stoupa Beauty Space, Stoupa - Matina, phone 27210 77824 or mobile 06939743010 Intercom - customer messaging platform The Science Of Getting Rich Online Be Everywhere Online webinar Own It! The Podcast 139 Overcoming Obstacles & Setbacks Inner Circle Membership with Nicola Cairncross Credits Creative Direction & Video Editing PhoebeSoremekun.com
Intro Music Pool Cosby
Incidental Music
Translucent Groove | NELZEN Journey 7 | NELZEN Look, Listen & Observe - Instrumental | NELZEN
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my YouTube channel Get Help With All This! Mentoring with Nicola
I've been hearing about some new unscrupulous practices by a web designer who is suspected of data-mining the visitors, prospects and customers of their web design client, presumably to sell on. In this weeks vzine I give some helpful tips on how to manage a new web designer.
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Mentioned in the Vzine Overcoming Obstacles & Setbacks Inner Circle Membership for all of Nicola's online training courses Use Soundcloud? Start Backing Up Now! Own It! The Podcast 139 | Business Boundaries Own It! The Podcast 138 | Entrepreneurial Certainty
When you take on a new web designer:
Talk through the project stages Agree payment installments for the project If a gateway access is being suggested to capture visitor details, make sure you know where that data is being stored, you have access to it and no third parties are allowed to share or resell the information Get a signed contract in place covering all this
Credits Creative Direction & Video Editing PhoebeSoremekun.com
Intro Music Pool Cosby
Incidental Music
Earth Tones | Hpnotic718 (Royalty Free Music) Dreams | Joakim Karud https://soundcloud.com/joakimkarud/dreams-1 Could You? | Dyalla Translucent Groove | NELZEN
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my YouTube channel Get Help With All This! Mentoring with Nicola
On your way to success you'll encounter many obstacles and setbacks, although not perhaps being without power (which means internet) and water on the same day. In 42 degrees that's no joke, but Nicola's improvising, as all good entrepreneurs have to do occasionally!
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Mentioned in the Vzine Own It! The Podcast 135 | Running Multiple Businesses 7 Crucial Questions Own It! The Podcast 137 | Managing Client Change Own It! The Podcast 138 | Entrepreneurial Certainty Credits Creative Direction & Video Editing PhoebeSoremekun.com
Intro Music Pool Cosby
Incidental Music Soul and Mind (Jazz) | E's Jammy Jams - Copyright Free Music Friday | Jeff Kaale Earth Tones | Hpnotic718 - Royalty Free Music
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my YouTube channel Get Help With All This! Mentoring with Nicola
Is your marketing content safe? With the news that Soundcloud might not secure their next round funding, podcasters and music producers who host their content there and there alone, face disaster. Always upload to more than one place AND ideally keep a backup on your precious marketing content in the cloud - somewhere like Dropbox, Drive or S3 - where you are in control.
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Mentioned in the Vzine Nicola is back in Stoupa, Greece
Is SoundCloud about to disappear? - Hacker News Post, TechCrunch article from March 2017 Our podcasts are hosted on Libsyn and integrated with WordPress with Blubrry PowerPress
Please leave a comment below if you have any questions about hosting and backing up your content so it's safe
Own It! The Podcast 137 | Managing Client Change Own It! The Podcast 136 | Fear Of Failure
Do you have a business challenge you'd like Nicola and Judith to answer on Own It! The Podcast? Please email it to nicola@nicolacairncross .com
Rich Schefren Interview Creating A New Digital Product Or Service Get Help With All This! Mentoring with Nicola Credits Creative Direction & Video Editing PhoebeSoremekun.com
Intro Music Pool Cosby
Incidental Music Music 24 Earth Tones | Hpnotic718 - Royalty Free Music Dreams | Joakim Karud
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my YouTube channel
Back from Brisbane with a new digital product or service idea, Nicola reflects on how, when creating new products or services, you must ask yourself these 7 crucial questions...
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Mentioned in the Vzine Email Nicola about the 'Done For You' service so you too can Be Everywhere Online BeEverywhereOnline.com - online course
Own It! The Podcast 137 | Managing Client Change Own It! The Podcast 136 | Fear Of Failure Own It! The Podcast 135 | Running Multiple Businesses
How To Think More Effectively Putting On Successful Events
The 7 Crucial Questions
Would it be good for our clients? Do we want to deliver this idea? Can we deliver it? What do we charge for this? Can we sell it confidently? How can we test this quickly? What means have we got to get leads?
Get Help With All This! Mentoring with Nicola Credits Creative Direction & Video Editing PhoebeSoremekun.com
Intro Music Pool Cosby
Incidental Music Chill Soul Rap Instrumental | Nkato - Royalty Free Music Woof | Panthurr Buddha | Kontekst - No Copyright Music Chillout | Soulesque - Royalty Free Music Twerk | Joakim Karud
Drone footage of The Mani Georgios Ser-Aouas
Brisbane Time Lapse Footage Danien Berends (DB Digital)
Check out more videos on my YouTube channel
Hope you enjoyed this episode on how, if you are creating a new digital product or service, you must ask yourself these 7 crucial questions...
Nicola's still in Brisbane with Neil Asher having a chat about Neil's Aussie Online Entrepreneurs community and how to discover what your customers actually want.
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Mentioned in the Vzine How To Be Everywhere Online - click here to sneak past the waiting list and join the Inner Circle right now Neil Asher - Aussie Online Entrepreneurs Matt Duggan - Lead Gen Social Own It! The Podcast 136 | Fear Of Failure Putting On Successful Events - interview with Neil Asher Get Help With All This! Mentoring with Nicola Credits & Links Creative Direction & Video Editing PhoebeSoremekun.com
Intro Music Pool Cosby
Incidental Music Monday | X I X X Still There | Dyalla Pata Pata | CherneBeats.com Lovely Girl | Dyalla
Drone footage of The Mani Georgios Ser-Aouas
Brisbane Time Lapse Footage Danien Berends (DB Digital)
Check out more videos on my channel
One of the best ways to build a community, or serve your existing community, is to put on a successful event. How do you go about that? How do you make it a success and fill it? And how do you choose where to host it? Neil Asher, one of Nicola's long time friends and ex-business partner, managed to talk both Nicola, and Matt Duggan from LeadGenSocial, into travelling from the UK to Brisbane to speak at his second Aussie Online Entrepreneurs event.
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Mentioned in the Vzine Neil Asher - Aussie Online Entrepreneurs Matt Duggan - Lead Gen Social Heather Cairncross singing in Paris The University Of Sydney Membermouse - membership software for WordPress Brisbane, Australia Uber - transport Own It! The Podcast 133 | Book Marketing For Writers Own It! The Podcast 134 | Marketing From Scratch Own It! The Podcast 135 | Running Multiple Businesses Jeni Hott Interview Get Help With All This! Mentoring with Nicola Credits & Links Creative Direction & Video Editing PhoebeSoremekun.com
Intro Music Pool Cosby
Incidental Music E's Jammy Jams - Soul and Mind (Jazz) | Copyright Free Music Shine | Joakim Karud Hpnotic718 | Earth Tones (Royalty Free Music) You | X I X X Lovely Girl | Dyalla
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my channel
We are not taught how to think more effectively in schools (although we may be taught WHAT to think!). As an entrepreneur it's crucial that you develop techniques that support you in being able to think effectively and solve challenges quickly.
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Mentioned in the Vzine Ammos - Souvlaki bar in Stoupa Apartment above Ammos - contact Stella at Stoupa-Properties.gr for information Graduate Fashion Week at The Old Truman Brewery See Laura James' designs on Facebook Phoebe Soremekun - Social Media Manager Wild Life Festival 2017 Heather Cairncross - singing in Paris Learned Optimism: How To Change Your Mind And Your Life by Martin Seligman Nicola's Inner Circle
Nicola's 3 Tips For Keeping Thought Processes Up To Scratch
Journal every day Meditate daily Read Creating A Bug Free Mind and Using A Bug Free Mind by Andy Shaw
Watch Andy Shaw's free videos at NicolaCairncross.com/bugfree
Own It! The Podcast 133 | Book Marketing For Writers Own It! The Podcast 134 | Marketing From Scratch Get Help With All This! Mentoring with Nicola Credits & Links Creative Direction & Video Editing PhoebeSoremekun.com
Intro Music Pool Cosby
Incidental Music E's Jammy Jams - Soul and Mind (Jazz) | Copyright Free Music Twerk | Joakim Karud You | X I X X
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my channel
Who is your ideal client? How do you survey & segment your traffic and mailing list to find out what they really need and will buy? What if you have more than one client type? How do you segment your traffic, ask the right questions, how can you talk to them as individuals?
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Mentioned in the Vzine Facebook Marketing Funnels that convert One on One Marketing Mentoring Day with Nicola ASK by Ryan Levesque Nicola's interview with Ryan Levesque Clicks And Leads App on iTunes and Android Pushcrew notifications Own It The Podcast Episode 133 - Book Marketing For Writers Own It The Podcast Episode 132 - Finding Your Avatar Get Help With All This! Mentoring with Nicola Credits & Links Creative Direction & Video Editing PhoebeSoremekun.com
Intro Music Pool Cosby
Incidental Music E's Jammy Jams - Soul and Mind (Jazz) | Copyright Free Music To My Soul | Jerry Folk Chillout | Soulesque - Royalty Free Music
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my channel
Million dollar blogger, Jeni Hott, travels globally but knew my sister Sarah virtually! I met one of her Mastermind group members on a sun lounger in Grand Caymen and knew I had to interview her. Check this out for the real secret of how to build a million dollar blog.
Nicola: Hi, today, I'm joined by Jeni Hott who is considered to be the highest earning blogger in the world. In fact, she's one of the few seven figure bloggers in the industry. She pursues what she calls her extreme passive income strategies, which have allowed Jeni to travel the globe for four years while working only a few times a year, and still earning millions of dollars. Recognized by Google as one of the most widely read bloggers on the web with over 100 million visits and growing, Jeni collaborates with both Google America and Google Latin America for testing and general insights on Ad Sense.
Jeni has recently accepted a request to create a blogging course for universities across the US that will also be available for veterans uncovered by the GI Bill.
She's a featured entrepreneur in Living Dot Com documentary released summer 2014, which we can highly recommend because we saw it early last weekend. Welcome to the call, Jeni, I really appreciate you joining me today.
Jeni: Thank you. It's such a pleasure.
Nicola: The funny thing was that I heard of you, and I've been telling this story on the podcast for a while. First, while sitting on a sun lounger in Grand Turk with your friend Margaret and her son Tyler.
Jeni: That's right, I heard about that. Such a small world, isn't it?
Nicola: Especially when you take the virtual world into account as well. Tell us about Jeni Hott. Where did you grow up, what kind of background do you come from, how did you become an entrepreneur?
Jeni: I come from a long line of entrepreneurs. That was something that was instinctive in me. I didn't really like working for other people or for other corporations. I grew up in California, but I went to school on the east coast at Rutgers. I ended up working in the corporate world doing PR, and I just despised it. It was just horrible. You know how the corporate world is. Just not the most liberating industry to be in.
Nicola: I've never lasted more than 18 months in a proper grownup job.
Jeni: See that? We're not suitable to be employed by others. I ended up working in the typical corporate world where I was in it to achieve a goal. I was working for a boss I just could not stand. She was just a nightmare. She's not a nice person. I saw so many of my friends getting laid off and fired. The politics there was just horrible. So, I just decided to make a change. One day, I just realized, "I've got to do something because this isn't what I want to do. This isn't where I see myself for the rest of my life." One day, I just decided to give my things away, packed up, and moved to Puerto Vallarta, Mexico.
Nicola: Where did you move from? Where had you been living up until that point?
Jeni: I was back and forth between New Jersey, from Princeton, to New York.
Nicola: Then you went down to, is it New Mexico, did you say?
Jeni: No, Mexico. The actual Mexico. To Puerto Vallarta, which is actually paradise. But it was still quite a culture shock.
Nicola: Had you been there before?
Jeni: I had. I've gone down and visited with my grandmother just a typical vacation and I just fell in love with it. I just thought, wow, this is just such a cool, relaxed place, such a different atmosphere, different environment than New York. Also, too was I loved the qualities that people had there, the values. Such a different thing than I had ever experienced. Everybody was so happy but they had so little. It was just the total opposite of what I was used to. It really resonated with me and I just felt like I wanted to do something different, I wanted to make some changes and I wanted to make sure that I was on a path that I was going to be happy,
When you work at home online, it's very easy to fall prey to "entrepreneurial loneliness" and so it's really important to both build an online community and one outside your door! You need to have something and ideally several someones to get away from your computer too!
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Mentioned in the Vzine Jamie's Coffee at Gatwick Airport Yotel at Gatwick Airport Bloc Hotel at Gatwick Airport The world's biggest solar panel farm in India Water free solar panel cleaning system Chiang Mai for Digital Nomads Cheap rent in Bormida, Italy Add Nicola Cairncross on Snapchat Own It! The Podcast Get Help With All This! Mentoring with Nicola Credits & Links Creative Direction & Video Editing PhoebeSoremekun.com
Intro Music Pool Cosby
Incidental Music Morning Stroll | YouTube Song-Music Chairs (Brothel Remix) | Danelle
Drone footage of The Mani Georgios Ser-Aouas
Drone footage of Shoreham By Sea Dreamshock
Check out more videos on my channel
What are the 5 most important numbers (KPI's) in your business? Nicola shares these along with updating us on how her trip to Sunderland went.
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Mentioned in the Vzine A Day In The Life Of An Entrepreneur video that Phoebe made for Pete Jenkins TheEmployerToolbox.com run by Irene Conlin - HR Support for Construction Specialists Sunderland LinkedIn Sales Navigator From Impossible To Inevitable - How Hyper-Growth Companies Create Predictable Revenue by by Aaron Ross and Jason Lemkin Get Help With All This! Mentoring with Nicola Credits & Links Creative Direction & Video Editing PhoebeSoremekun.com
Intro Music Pool Cosby
Incidental Music Look, Listen & Observe - Instrumental | NELZEN Journey 7 | NELZEN
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my channel
In between walking vast beaches, Nicola's chatting up the natives in Sunderland, one of whom is is passionate about driftwood art and sea glass jewellery and sells both from his Etsy shop worldwide.
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Get Help With All This! Mentoring with Nicola Credits & Links Creative Direction & Video Editing PhoebeSoremekun.com
Intro Music Pool Cosby
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my channel
Nicola's searching for interesting backdrops while thinking about one of her favourite productivity hacks - how you can make yourself more effective in just 15 minutes a week.
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Some of the insights shared in this weeks Vzine What I want to talk to you about today is something I've noticed with all the new people coming into my Inner Circle membership site having bought the "Be Everywhere Online" course.
The one thing that people need to know is how to get started so what I've had to do is create a set of "watch this first" / "read this next" videos - all in a little section for new members.
I was thinking about how best to help people, how best to know what people are thinking, how best to know how they're making progress with the course and I've been doing quite a lot of research on how to make training courses very very good for the participants.
Because if it’s good for the participants, they will recommend the course. One of the things that I've noticed is that a lot of people need to be guided through content but not just guided they need to be encouraged to become accountable.
Now whether that's become accountable to the person running the course or whether it's become accountable to themselves, doesn’t seem to matter but it’s not internal yet.
That got me thinking about how I keep myself accountable to my goals and my long-term objectives, because it’s instinctive for me now.
One of the ways I do it (and it's a really simple success tool) is to just write myself a little note in my journal at the end of each week. I ask myself these questions:
What have I achieved this week? What's been a challenge? What have I learnt? What needs to change?
If you notice, that's all quite positive language so you see I'm not beating myself up about everything.
I'm encouraging my Inner Circle members in my membership site now to write me a little note on a Friday afternoon or on Monday whichever it is, as long as it's the same day every week.
I think that's a really good way of them letting me know what they've done, letting themselves know if they've not done anything, giving themselves space to think about what they want to achieve in the following week.
I can keep track of how they're feeling, what they're thinking and what are the actions they're going to take?
This is the way that I can stop them if they are going down the wrong path and stop them wasting money and stop them from wasting time because I've been there, I've been there for the last 20 odd years plus - 22 years actually that's Phoebe's 22nd birthday tomorrow and I've been online as long as she's been around!
That's the way I'm going to encourage them to let me know what their next steps are and if they're going along on on the right rails so if you're watching this at home and you're thinking …
"How can I keep myself accountable? How can I keep myself moving forward? How can I make sure I'm on the right track? How can I make sure I'm not falling behind or missing my goals?
That is a really good way to do it.
I had a really brilliant employer once called Benny Grey and he used to say to me "You can do anything you like during the week as long as you are around within about 30 minutes notice if I want to come down for a meeting. But one thing you mustn't do is go home on a Friday without writing me a little roundup of what you've done this week to achieve our goals and what you found challenging.
Actually, he said, if you've got anything challenging pipe up straight away but that report writing was a good discipline for me just recapping what I'd achieved during the week why was to get done next week what was a challenge and how I was planning to overcome those challenges.
Nicola's back in Shoreham-By-Sea and the weather aint' all that! She shares some tips for using Instagram for business, in the wake of her inadvertently getting a "shadowban" on certain posts for using a pre-scheduling tool. Instagram doesn't like ANY kind of pre-scheduling!
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Get Help With All This! Mentoring with Nicola Credits & Links Creative Direction & Video Editing PhoebeSoremekun.com
Intro Music Pool Cosby
Incidental Music Pata Pata | CherneBeats.com Cookie | X I X X Sneaky Adventure | Kevin MacLeod
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my channel
James Schramko, founder of the multi-million dollar business success SuperFastBusiness.com, lives in Sydney, Australia and surfs every day. He helps information marketers and service business owners build highly powerful recurring subscription businesses so they can work less and profit more.
His real world experience running multi-million dollar businesses uniquely positions him as a high level problem solver of rare calibre.
Teams, systems, cashflow, traffic and leverage are terms James understands better than most...
James Schramko Interview Nicola: Today I'm delighted to be joined by James Schramko from SuperFastBusiness.com. James is proof positive that you can take solid business profit ideas and turn then into a powerful online business. Leaving the safety of a 300,000 dollar a year general management role, running a Mercedes Benz dealership in Sydney, James starts his online career with just one affiliate product.
With a $49.25 commission per sale. James turned that into a 6 figure a year online business and then quickly developed his own business well past the million dollar mark. A few years later he generates a 7 figure profit from his online coaching website in traffic businesses. Importantly, James is a master of the core elements that you can tap into quickly; traffic, conversions, and leverage. Plus, I doubt you'll find a more approachable marketer on the planet. Welcome to the call, James.
James: Thanks Nicola, I appreciate you having me on the show.
Nicola: I was just listening to some of your, well, I listen to your Super Fast business podcast anyway, but I was listening to your one with Clay Collins last night, and I want to thank you finally explaining in ways I could understand, what lead links are all about.
James: It's one of my curiosities, is to take these brand names and complex and terms and get behind what they actually are and simplify them so that I can understand them and then that other people can understand them as well.
Nicola: It's an awesome business model, isn't it? Every time I use it I think, "Blimey, they've really created something here that you just can't do without once you start using it."
James: I think that's one of the secrets, it's to solve problems and put it on a recurring payment program.
Nicola: They've done that really well. If you had to ask me which of my tools I need and I can't do without, it would be LeadPages nowadays, that's for sure. Let's hear about your business. I'm particularly interested in what makes people become the entrepreneurs they are today. I see that you were doing really really well in a job. Tell me about your background and where you grew up and what kind of family you grew up in and how you became the Mercedes Benz success dealership you were, and then what made you become an entrepreneur after that?
James: I think I was an entrepreneur before that, if I look back. I grew up, I just had one sister, I had nice parents. We grew up in a very expensive and exclusive suburb of Sydney. I went to an expensive private school. For all intensive purposes, we were a very wealthy and fortunate family. My parents are really grounded, having, my dad grew up reasonably poor and my mom has always worked for charities and organizations.
We used to go out on tours around the state to poorer areas and I was fully aware that I was in a privileged upbringing. After school, which I didn't do so well at, I must admit, I started a course for about the only thing that I qualified for which was an accounting course at a technology university that we had here. It's not quite a university, it's more of a an accredited school.
I got sick, so I pulled out. I worked in all sorts of jobs for a year. I labored, I worked, I did some Fridays at an accounting firm. Then I started the next year. Another half a year after that my parents lost all their money, and we had to move out of the fancy home.
We all have silly fears but are you aware of yours and that they may be holding you back from success? Nicola reveals her silly fears about becoming a digital nomad and shares what happened when she got to Greece, albeit by painting herself into a corner. She also remembers why she's never broadcast from Pefko Taverna. The bloopers at the end are particularly good on this one - starring a wasp, a large buzzy beetle and some scaffolders.
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Some of the insights shared in this week's Vzine... OK, what I want to talk to you today about is fear and you know, the whole Feel the Fear and Do It Anyway thing.
Well I've got more fears than most. I never realized it, but I am quite an anxious person, it turns out from my great, long list of things I was afraid about.
Before we came out here, I was afraid of, in no particular order, insects, quite afraid of insects, don't like spiders at all, not very keen on other things either, that fly about. I can just about cope with the ones that creep along the floor. We had no idea about Mani Worms though. Mani worms turn out to be persistent little buggers, that go up the walls and along the floor and if you tread on one in the middle of the night, it makes an almighty stink. They can't hurt you though.
I was afraid of having no car. I was so worried about that, I wanted to drive across Europe to bring my car out here, because I didn't want to be without a car. As it turned out, it's a really good thing to be without a car, 'cause it forces you to walk up and down and the thing we didn't realize before we got here was that the local supermarket, Katarina's, they have a gentleman in the white van, they're very happy to take you home after you've done a big load of shopping and they will drop you at your door. You can't see Tescos doing that, can you? But it means that you don't have to have a car, because you can walk to the supermarket, do your shopping and get transported home, albeit in the back of a van with a dog protection grill on , so I get to sit in the front and Sarah sits on the little fake tree stump in the back, it's very funny.
I was afraid of the dark, but we got round that one too. It is pretty dark, to be fair, and when you wake up in a room, where there's no, no light at all, because you're out in the middle of the olive groves. But one of my neighbours heard that I was having a bit of a hard time with it and she dropped in a nightlight. She just bought me one in the shop and it was a nice blue kind of light, so it makes you not so... it doesn't wake you up so much, when you get up to go to the loo in the night.
I was very concerned about sleeping downstairs, because of the serial killers. Everybody knows there's a lot of them in the Mani, almost as many as in Shoreham (my family think I'm absolutely bonkers), but I was concerned about sleeping with the window open.
But not now I know about the Serial Killer Stones. Basically, everyone's got stones on their windowsill, which means that if anyone tries to push the window open in the middle of the night, a stone drops on the floor and wakes you up pretty sharpish, because it makes a very loud noise. So, now I'm utilizing the serial killer stones and I'm feeling absolutely fine about sleeping with the window open now.
Also, what else was I worried about before moving to Greece? Giving up everything, selling everything, giving up the house, giving up, you know, the stable base, that I perceived it was. I was particularly concerned about giving up the cutlery. The things you cling onto....
But all of these fears were completely groundless. Yes, we've had the odd insect or two. Yes, I've had to wrestle with the odd spider coming in, I've had to cope with super large mosquitoes on occasion, except they weren't,
When comparisonitis strikes, every other entrepreneur seems to be doing it better (and doing better) than you. How to keep taking action and why you need to, more than ever in that moment!
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Some of the insights shared in this week's Vzine... Today I'm going to talk to you about comparisonitis. We might have touched on it before, but this week it's come home to me with a bang because I've been fighting it, and also my daughter Phoebe's been fighting it. So let's get on with the show, shall we?
Comparisonitis is the condition that you get when you spend a lot of time on social media, and who can help that when they actually work on social media like I do?
It's something, apparently, that affects the young, younger people, teenagers and early 20s very much because all they see is carefully curated visions of their friends and family in their best moments, and people who are the same age as them who are apparently much more successful, and living life to the full, and it just makes you generally feel a bit ugh about yourself.
I've been fighting it this week because one of my people that I look up to, Bernadette Doyle, has been doing her second series of five live videos, and she is so good at them. You know, it's just Facebook Live videos where she's talking about great topics like Product Pricing, and she gets lots of engagement. And, you know, I could really be doing the comparisonitis thing if I thought about that for too long, because she's great at it, and she gets so much more engagement than I do.
But then, I have to remind myself, she's been working at this for 10 years longer than I have. You know, I've been online for 20 years, but I've been a little bit more sporadic. I've changed what I've been doing, and Bernadette has just stuck to one thing, the one thing she's great at, and she has built an enormous following online.
There's someone else I respect enormously, Sarah Staar, and Sarah has been, again, doing exactly the same thing, teaching affiliate marketing, for the last 10 years or so, and she's built up a mailing list of a million and a half people. I mean, that is astonishing. Could you imagine what you could do with a million and a half people on your mailing list?
Anyway, the point is that both of these people I respect enormously. They're both way ahead of me, and I could make myself feel really bad if I compared myself to those people.
Another person I admire immensely is Denise Duffield Thomas. Now, Denise told me when I interviewed her on my podcast that she had come to see me and Judith in London, when we had the Money Gym, and she looked up to US then. And since then, she's gone on to do amazing things. She lives in Australia, she's written the Lucky Bitch book, she's written the Get Rich, Lucky Bitch, and she's written an amazing series of books, and she has a huge, huge presence online.
Again, I could be comparing myself. I could be saying, why have I not done as well as these people?
Well, it's because I haven't been consistent. I've kept chopping and changing what I'm doing.
It was really brought home to me, this whole comparisonitis thing, because my daughter, Phoebe, is 22 years old, and she'll be editing this, in fact, so this is a message straight to you, my darling.
She's just getting started. She's done amazing things. She's taught herself how to edit videos. She edits my Vzine for me. And she is just doing so, so well, but, you know, she looks through Instagram, she looks through Facebook, she looks through Snapchat, and she sees all these amazing people doing incredible things.
You can't help compare yourself. You just can't help it. But what you've got to do is try and catch yourself at it, and instead of lying there and wallowing and thinking,
Why do we all have this insidious expectation that "this one thing" will be the one big thing that brings "overnight success"? I talk about that and share the moment I get photobombed by a whistling fisherman whilst recording on the harbour arm in Stoupa!
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Some of the insights shared in this week's Vzine... So today what I want to do is talk to you about something that Gary Vaynerchuk's been mentioning a lot recently, he's been talking to lots of young people about it and it's this thing of patience and of us all expecting things to happen really, really quickly.
You know I've been online for about 20 years. And YouTube came along in about 2006 and if I have carried on putting videos on YouTube I would have a massive following by now. But because I put up a few videos sporadically and then I didn't continue with it, I wasn't systematic with it. Nothing really happened with my YouTube channel.
Well not much, I say but I had about 50,000 views and I've got about five hundred odd subscribers. So all of that happened without me paying much attention. But it has happened over the last 10 years or so.
So you have to remember that these things take time and consistency is really, really important. In one of the YouTube videos I was watching today, they were saying that YouTube rewards consistency.
So the things you've got to watch out for is making sure you've got a good title on your video, making sure that your video is uploaded with the title in the title of the raw video, as well as the title you give it on YouTube. They're not paying so much attention to tags anymore but they are paying a lot of attention to the content of your captions so it's really important that after you've uploaded a video and it's had time to process, that you go and check the captions. The transcription, also known as captions, of your video.
And then you know they're taking a lot of notice of that for SEO, so that you make sure that your key phrase is in the title of the video, the raw file of the video, the first line of the video and the last line of the video. That's really important, that's just basic SEO and you do that for your blog post as well. So I wanted to really talk about today was this thing of consistency and patience. Because I know - I do it myself.
Whenever I start a new marketing initiative and I think it's going to be the one, I think it's going to be the thing, I think it's going to be the thing that makes all the difference. Whereas actually Gary Vee put it very well in one of his videos just recently, he says you don't come along and expect to just throw up a prefab and for it to stay around forever. What you have to do is you have to think of your marketing efforts as a series of bricks that are going to build a good solid house that lasts forever.
Now I want to show you some of these fabulous houses here, because there's one over there, that's really particularly lovely. There you go, that's one lovely house over there. This is the other house that I love very much which has been there for a long long time. You can see that, these houses were not built recently, they were probably built a hundred years ago.
Now I'm just guessing, but these houses were built to last. They really were, they were built to be handed down generation to generation. And actually that's what we should be thinking about doing with our marketing efforts. And so what we've been doing this week is turning the week vzine into a video podcast which is going to go to iTunes and we're also taking the audio out of the vzine. And we're going to turn that into an audio podcast so it will go onto my website and I want to keep iTunes.
It's already going on to YouTube in the form of the Vzine itself and it goes on to Facebook and it gets shared all...
Nicola's peace was shattered this week less than an hour before an interview on a Dublin radio station but the excitement of a new septic tank being installed next door got the better of her....those Greeks can get a crane-truck in anywhere!
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Resources Mentioned In This Episode "How To Be Everywhere Online" Webinar: Register Free Here Get Help With All This! Mentoring with Nicola Credits & Links Creative Direction & Video Editing PhoebeSoremekun.com
Intro Music Pool Cosby
Incidental Music Sneaky Adventure | Kevin MacLeod Cookie | X I X X Dreams | Joakim Karud Could You | Dyallas
Drone footage of The Mani Georgios Ser-Aouas
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I'm delighted to be joined by Ryan Levesque, creator of the ASK Method and author of the bestseller “ASK!”
In 2008, armed with nothing but a 450 dollar laptop, an Ivy league background in neuroscience and an insatiable curiosity to understand why people buy, Ryan left a lucrative career on Wall Street and later in Shanghai, China, to launch a multi million dollar online publishing business selling information and software using what's now become the Ask Method as taught in his book.
Ryan has used the Ask Method to help build multimillion dollar businesses in seventeen different industries, generating over 100 million dollars worth of sales in the process.
Today, Ryan and his team offer training, consulting and implementation services for entrepreneurs and businesses at all levels.
Ryan Levesque Interview Nicola: Ryan, I'm really delighted to welcome you to the call today, because I am a customer of yours, as you probably know.
Ryan: Nicola, I am so thrilled to be here. I just wanted to say thank you so much for the opportunity to be here.
Nicola: Really looking forward to hearing all of your story, so start from the very beginning. Tell us where you were born, what your family was like, and how you became the entrepreneur you are today.
Ryan: Sure. I grew up in the northeast of the United States in New Hampshire. My family, I have French Canadian ancestry, my background is French Canadian, my grandparents are French Canadian from Quebec province, so hence the name Levesque and the crazy spelling. I grew up in a working class family. My dad was a shipping clerk. My mom cut hair for a living, and I was the first person in our family ever, extended family, ever to go to college. My parents were the first to graduate from high school. Both sets of grandparents left school at a very young age, and both my grandfathers were military veterans and entered into the military, fought in World War 2. For me to go to college was a really big deal. For me to go to an Ivy League school, which is in the States is very difficult to get into, as I'm sure you probably know, and very unusual for someone from my background to get there. Basically, pride of the extended family.
Things get a little bit worse from there. I go to school, and I thought I was going to become a doctor. I studied neuroscience. I thought I was going to be the next great neuroscientist, and that's what my family expected, so there was a lot of hopes and dreams put in there. Nicola, I realized when I was in university that I tell people there's smart, and then there's really smart. I was smart, but I wasn't really smart. I recognized this when I met someone who went on to be one of my best friends in life, a man by the name of now doctor, Dr. Charles Kassardjian. He and I were roommates, best friends through college, and he went to become a neurologist at the world-famous Mayo Clinic.
Charles was really smart. I was just smart. I realized very quickly that I didn't have the chops, the-, I just wasn't smart enough to become a neurosurgeon. I just didn't have it. He did. I worked side by side with him, and I recognized that. You have to understand, so at some point in college, I had to come to terms with this. At the time, I was also studying something kind of random. I was really into Chinese studies, East Asian studies.
Originally, I was really interested in the effect it had, East Asian-, excuse me, the effect that traditional Chinese medicine had on the brain. I was kind of studying Chinese with the intent of studying traditional Chinese medicine and the effect that it had on the brain and kind of tying science with that.
I very quickly fell in love with Asian Studies and Chinese. I had a conversation with my parents and said, hey, listen, I'm going to spend next summer-, this was my junior year of university, third year of university. I said, listen, instead of becoming a neuroscientist, I'm going to backpack through China.
Nicola's been invited to a creative writing group in Stoupa, but in spite of having FIVE business books on Amazon, she's not sure if she's got a novel in her. She's got some ideas though and some advice for those who don't think they are creative...
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Resources Mentioned This Week 7 Biggest Facebook Ads Mistakes Video How To Be Everywhere Online Webinar: Register Free NELZEN Music Get Help With All This! Mentoring with Nicola Credits & Links Creative Direction & Video Editing PhoebeSoremekun.com
Intro Music Pool Cosby
Incidental Music Ocean | Zack Nash Dreams | Joakim Karud Cookie | X I X X Could You | Dyallas
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my channel
Today Nicola is broadcasting from a tiny hidden beach in Stoupa, sharing something she's learned from James Schramko, which is that, in order to have a successful online business you need an "offer that converts". Seems obvious but in the excitement of setting up her new Membership site, she managed to forget this and doesn't want you to do the same!
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Get Help With All This! Mentoring with Nicola Credits & Links Creative Direction & Video Editing PhoebeSoremekun.com
Intro Music Pool Cosby
Incidental Music Translucent Groove | NELZEN Midnight | Peter Kuli
Drone footage of The Mani Georgios Ser-Aouas
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Today Nicola is broadcasting from a secret love seat, talking about how, if your thoughts control your feelings and your feelings control your actions, you'd better get a grip on your thoughts pronto. No chickens in this one - sorry!
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Some of the insights shared in this week's Vzine... This week has been a bit disappointing. I haven't had the reaction I wanted to the whole sequence I'd set up, inviting people to join my membership site. It's been a slow, steady trickle rather than a flood, which I would have liked. When you consider I've got a mailing list of three and a half thousand people, you could have expected a little bit better of a conversion.
I expected a bit better of a conversion, my thoughts expected a bit better of a conversion. When there's the steady trickle only I felt disappointed, which then dictates how I act, which is not pushing ahead and doing as much as I would have liked to.
I had a good conversation with Judith, on the podcast. She coached me live on episode 120, I think it was. She talked about if thoughts become things you've got to think good ones, because if your thoughts release chemicals in your brain that dictate how your feelings work, how you feel and if your feelings dictate what you actually do and what you can achieve and what you take action on it stands to reason that you've got to keep your thoughts under control.
As I say easier said than done, but well worth working on.
Some of things I use are journaling. I basically write every day in my journal. That's something that's got to be done away from the computer I think, because it gives your brain time to process what you're writing at the same time, whereas if you type at 70 words a minute as I do it doesn't give your brain time to process anything. Yeah.
Journaling very good, talking to friends is also very good, having a mentor, or a coach, or someone who you can run ideas past... Get Help With All This! Mentoring with Nicola Credits & Links Creative Direction & Video Editing PhoebeSoremekun.com
Intro Music Pool Cosby
Incidental Music Chill Soul Rap Instrumental | Nkato Chillout | Soulesque Buddha | Kontekst
Drone footage of The Mani Georgios Ser-Aouas
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Today Nicola is broadcasting from Bar360 in Stoupa, rambling round Neochori, chicken spotting (always!) and talking about viral videos.
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Some of the insights shared in this week's Vzine... Today I want to talk to you about something that literally has just in the last half hour happened. It's a good story because it's about how you set goals in business and how you sometimes, well I do, get disappointed if you don't achieve them.
That actually was a recurring thing in my early life. I didn't set goals because I was scared of the disappointment I would feel if I set goals and didn't achieve them.
What I wanted to talk to you today, from there we were just talking about on the Own It podcast yesterday, and Judith and I were having a long discussion about it and that episode will be out next week.
When you see this Vzine, you've got just a few days to wait until the episode comes out, and it's really important.
Judith spends a lot of time coaching very new entrepreneurs. The excitement they feel when they get started often wears off quite quickly and they have to just learn that you have to just keep going.
You have to believe your plan is sound, you have to keep executing your plan because one thing is for sure, if you don't execute on your plan, nothing will happen.
We've had a really good example of it. Basically, I'm the kind of person, I get all fired up, the creative entrepreneurial juices get flowing and I think the thing I'm doing is the one that's going to set the world on fire.
Judith was pointing out to me that in need to be more of a tortoise rather than a hare. I need to just keep taking one slow step after the other ever single day. Don't keep changing things. Don't keep throwing things up in the air, just let people have time catch up with you.
My daughter Phoebe, who puts this Vzine together for me, she been going with YouTube about six months now, and she been doing everything right. She learned how to do YouTube SEO properly. She's religiously done that video, after video, after video.
She's just been creating funny, quirky little makeup review videos. She's been reviewing things like when she gets a new Birch Box, she reviews that and what's in it and gives her honest opinion. The other thing she does is, she does things like she does makeup of her brother and he's very funny too.
She's been really trying to come up with lots of creative ideas on how to make makeup reviews different.
The thing that she's got going for her is she's a naturally funny person. Both my children are naturally funny. I've got not much sense of humor at all. My ex-husband is very naturally funny as well. They've got funny expressions and they've got funny sayings in the way they move their ... They've got very mobile faces. I sort of knew that she was different to the other very pretty, lovely girl makeup reviewers out there. I thought she had a little quirky charm.
She obviously a bit of a cockney sparrow because she grew up in her early years in London, so there is a difference about her and I was hoping that would be the thing that swung it for her. Anyway, she's been cracking on with making these videos.
She's also been making videos for me, as I say the Vzine, and she's been making videos now for a local guy, Peter Wood, who lives in Shoreham and he's got a business called Eat Food,Love Food. She's been recording little videos for him showing off his culinary skills because he's an outside caterer.
Only yesterday, she was saying to me, "Oh, I don't know I'm feeling really down mom, I don't know if this YouTube thing's ever going to happen." I said to her "Look, you've got to look on it as every video you release, you get more view for your channel. We know from Casey Neistat telling us that he's nev...
I'm joined by Margaret Wright who is chief Flip Chick at FlipChickCoaching.com. Margaret is a speaker, best-selling author, philanthropist, business owner, and one of the most sought after real estate investing consultants.
By developing a simple and easy to understand system, laser focused on building generational wealth, she has helped countless individuals learn how they can divorce their day job and never have to live pay-check to pay-check again. She has been profiled and featured on The Wall Street Journal, ABC, NBC, and many more.
Margaret Wright, The Flipchick Nicola: Margaret's passion is to help other people realize their full potential. She is the founder of Kyuki-Do Wasi, home for teen moms, and she started the home in Peru in early 2013. I hope we're going to hear all about that because I know you've just been down there, haven't you Margaret? So welcome to the call.
Margaret: Thank you.
Nicola: It's lovely to talk to you again. The last time I saw you, we were sitting on sun-beds in Grand Turk.
Margaret: That's true. That was a good time.
Nicola: We discovered rather weirdly, on those sun-beds, through me talking to your son, who is really one of the most delightful people I've met for a long time, that we were both playing Second Life at that time, and that through that we, my sister knows one of your best friends Jenni Hott (also in this book!).
Margaret: I know, its a very small, small world.
Nicola: It's incredible, isn't it? I still reel with wonderment when I think about that. So I'm talking to your son, he mentions a name I recognize, who is a very successful blogger and internet marketer. I recognize the name because my sister was mentioning to it as being one of her friends in Second Life. Now my sister lives in a tiny town in England, I live in a tiny town in England. Who knows where your friend lives, but there we are meeting complete strangers in Grand Turk, the Cayman Islands. I mean I just find that so weird.
Margaret: It is, it is very, very peculiar and I love it.
Nicola: I know that you're very successful in your own life because you've just taken your kids to Chile, Peru sorry for an extended period of time, but what I'd like to do know is get to know how Margaret arrived at this point. Tell me all about yourself, starting at the very beginning.
Margaret: Well, I guess I could start the beginning with, when I was 18 years-old and I found myself pregnant, but maybe that's not the right way to say it, I clearly had an active role in that happening.
It really, aside from the fact that obviously that's a big life changing event, in a lot of people, when they know my circumstances and they know that I was a teen mom, that they think, oh poor Margaret, it must've been so hard. I always saw it as a moment in my life where I was able to shift, and it's really served me very well. I was able to make a shift from it's all about me, to now I can focus on helping somebody else. For me it was just my tiny little baby, but I've really been able to take that principle and apply it to everything that I do.
What could've been the most devastating time in my life, I think, and it wasn't easy, by no means was it a piece of cake, I was waitressing in the morning and working full-time and going to school at night, so it was challenging, but it was all for a higher purpose and that was for my son, who you met, who was on the lounge chair....
Listen to the interview to hear how Margaret not only turned her life around and became a successful business person & property investor but now helps other teenage moms in Peru....
Surveying 650 business owners, Nicola discovered the "3 Biggest Marketing Challenges" business owners face and what you can do about them!). She also takes you on a super-fast tour of a surprisingly trendy supermarket - Katerina's Seaside Branch.
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Some of the insights shared in this week's Vzine... Okay, so this week, I want to tell you the three biggest challenges that my survey threw up that business owners face with marketing their own businesses online.
As you can see, I've had quite a number of responses — 650, to be precise — and I've gone through them all with three or four highlighter pens, that was good fun, and I divided them up into mindset challenges, marketing challenges, and money challenges around the whole marketing issue.
So, I'm just going to whiz through them quickly, and I hope it'll be helpful for you. See if you're falling into any of these marketing traps... Get Help With All This! Mentoring with Nicola Credits & Links Creative Direction & Video Editing PhoebeSoremekun.com
Intro Music Pool Cosby
Incidental Music Classic | Joakim Karud Friday | X I X X Picnic | X I X X Dreams | Joakim Karud Monday | X I X X Hey Girl | Topher Mohr and Alex Elena Vacation | Joakim Karud Still There | Dyallas
Drone footage of The Mani Georgios Ser-Aouas
Check out more videos on my channel Get Help With All This! Mentoring with Nicola
Today Nicola is talking about the importance of entrepreneurs being optimistic versus pessimistic aka "realistic" and how, if you are a natural pessimist it's probably not your fault and the good news is that you CAN change and become a entrepreneurial success just by watching your language!
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Some of the insights shared in this week's Vzine... I've been launching the study group of my pivot point program, which is where I take people through in six weeks, how to completely revolutionize your business marketing as I have done, or is especially good if you're launching a new business.
How to get an app, how to get a book out, how to get a podcast going to create content that can be leverage to get you everywhere online.
If you haven't seen the emails about that, just email me at Nicola@NicolaCairncross.com and I'll send you the info back.
Got the first book out which was the Signs of Getting Rich Online and I'm working on the first of a series of books now, all from the Business Success Factory podcast interviews.
They're going to be really cool, they're called Mindset Marketing and Money. It says what it does on the tin. Get Help With All This! Mentoring with Nicola Credits & Links Creative Direction and Video Editing PhoebeSoremekun.com
Intro Music Pool Cosby
Songs Featured In Episode 004 Oh Be Clever - Love You Now | X I X X remix Monday | X I X X Joakim Karud | Dreams
Drone footage of The Mani courtesy of Georgios Ser-Aouas
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Today Nicola is playing with her new drone and also talking about how to get started with an online business even if you don't have anything to sell yet.
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Some of the insights shared in this week's Vzine... One of the first questions I get asked by people who are just getting started online is what do I sell?
If you don't have an actual product that you've created or invented or something that you love to make, then you can feel a little bit overwhelmed with the choice of things that you can do to make money online.
You've got to have something to sell. That's one of the basic things, and it's actually one of the things that I come across most often people don't have.
If you don't have something to sell yourself, what are the kind of things that you can sell?
Well, it's going to be a product, a service, or an information product. One of the three, really. If you've got an expertise or a service yourself, then that's the first thing you can sell online.
It's amazing how many people we meet, even here in Greece, you know. They're out here. They'd quite like to get a little job, and they are thinking in terms of minimum wage kind of jobs, which actually the market for that is saturated. There's so many people here looking for work, and will work cheap.
I always start by asking them what do they do before? What do they do at home? Often, you find that people have got an expertise that could be outsourced. They could actually position themselves as an outsource person.
For example, we met someone in a local taverna the other day who's got fantastic accountancy skills. I know that there are accountancy firms out there who work completely remotely who are looking for skilled people to do accounts for their clients around the world. They hire in the UK because the people there know about the UK account system. They hire in the US and Australia, because they know that the people there know about those account systems.
You might have some expertise or a specialty or something you've done that other people ... something that you've experienced. Get Help With All This! Mentoring with Nicola Credits & Links Creative Direction & Video Editing PhoebeSoremekun.com
Intro Music Pool Cosby
Incidental Music Red Velvet and Lovely Girl | Dyallas
Drone footage of The Mani Georgios Ser-Aouas
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In this episode I show you round our Greek gaff, talk about how you have to "get over" yourself if you want to create content and finally share what's on the blog and the podcast this week. Next week, drone flying!
I hope you enjoy it and all constructive comments and suggestions are welcome. See below and at the end of the video for all credits etc.
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Some of the insights shared in this week's Vzine... So, I've come out into the garden to talk to you today about perfectionism, because we've just released the first issue of the e-zine. And I'm not a young, good-looking, thirty something person, who is traveling around the world, who is having a lovely time and looks gorgeous all the time. So, one could argue, who would want to watch a video about someone who's living in one place, albeit a different country, and who is not perfect, in fact, who wears a lot of the same colors all the time, i.e., black, and who is not young and exciting and gorgeous.
But I think I've got a lot to share. So I've decided I've got to get over myself, as I've said in one of my other videos, and I've decided that I need to just not care about any of that stuff, not care about what my hair looks like. In fact, today I'm pretty convinced that I didn't wash the conditioner out of it. You know how you get that feeling, girls?
When you're drying your hair, you just think, "Oh, little bit tacky." So I've decided I'm not going to worry about my hair, I'm not going to worry about whether I've got any makeup on, I'm not going to worry about whether I feel overweight, or every day to be honest, and I'm going to not worry too much about whether the background's perfect.
Obviously, I have tried to get you a nice sunlit tree here and a little bit of lemon tree in the background, so it's quite nice, not perfect, but quite nice. I wanted to just get it out there, I wanted to get started.
I knew we could start with episode one and we could improve as we go. Phoebe's learning all the time. She's learning new tricks with the editing. She's learning new layovers and all sorts of things. And the more I can supply to her, the more choice she's got of what to use.
So I've just got to churn out the content.
So many people worry so much about being professional, what other people think about them, having everything perfect, you know, not having the washing up in the background, that they just never get started. The thing is that I've actually been prevaricating about doing this bit of to camera talking for the v-zine since lunchtime. Because, I didn't want to do it in the kitchen, because there was washing up in the background and I couldn't be to put it away. Then someone called, and then there was whooshing to do with app.
And so, basically, I was prevaricating, because I didn't know ... I don't really enjoy doing this. It gets easier as you do it, but I don't massively enjoy it. Everyone calls me a narcissist, but I'm not that bad. I just had to push through it. I just had to think, "The sun is going down. It could be nice in parts of the garden. Let's go and find a different location and let's just get it done." Because, if I don't get it done, Phoebe can't get episode two of the e-zine out, and that's not fair on her.
And I find that's a really helpful way of pushing through procrastination actually, is to make yourself accountable to someone else. If I don't make the content, she can't make the e-zine. If she doesn't make the e-zine, the e-zine doesn't go out, and that's my fault, down to me, nobody else. So I think it's really important now, having released episode one, she's keen to go on episode two, because we know there's things we could do better. So let's give her a chance. She can't have that chance to make things better unless I do my bit.
I'm delighted to be joined by Dan Norris, whose book "The 7 Day Startup" had a tremendous impact over on this side of the pond when it was released. Dan is an award winning content marketer and the author of the bestselling business books "The 7 Day Startup", "Content Machine", "Create Or Hate" and "Operation Brewery". If you haven't read "The 7 Day Startup" and you're interested in business, go and get it now. It's amazing.
The Dan Norris Interview Nicola: In June 2014, after failing at entrepreneurship for seven years, he founded WPCurve.com, a worldwide team of WordPress developers providing unlimited small fixed and support 24/7 for $69 a month. It became profitable in just 23 days and 14 months later has 21 staff, 500 customers, and continues to grow at 15-20% a month.
Dan is a passionate content marketer and has created 600 plus pieces of content around entrepreneurship, WordPress, and online marketing. In 2013, he was voted Australia's best small business blogger by the readers of Telstra's Smarter Business Ideas magazine.
In 2014, Dan released his book The 7 Day Startup, which became a top 10 bestseller in three Amazon categories, and I know personally has changed the life of entrepreneurs across the globe. Welcome to the call, Dan. How are you?
Dan: I'm very good. I'm a bit flattered after that intro.
Nicola: No, it totally is true. I can't remember how it came on my radar. I think my sister Sarah alerted me to it. She was reading it and she was in the middle of trying to get something going and it just had such tremendous effect on her. I bought it as well and read it in a weekend. The clarity. I honestly think it's the best book since the Lean Startup books for new and aspiring entrepreneurs.
Dan: That's very nice of you to say. I really wasn't sure when I pulled the trigger to put it up there. I really had absolutely no idea whether anyone was going to grab it. What's happened since has been a big surprise.
Nicola: I'm sure. Let's go back. Let's go back. Obviously I've read your story in the book, but I want you to share with my listeners in 84 countries now how you became an entrepreneur, what kind of background you came from, and how you got through all those years when it just wasn't working. Tell us all about you.
Dan: You've mentioned the seven years of running my previous business, which was a web agency. I think I probably wanted to be an entrepreneur a long time before that. Probably another six years before that when I was at university, but I didn't launch anything. I kind of came up with ideas reasonably often and I did subjects at university and did planning and that kind of thing, but I didn't actually launch anything. 2006 it was, when I was 26, I was working in a good job and I always thought I would be an entrepreneur at some stage, so I decided that that was the time and I left a very good job where I was getting paid very well, I didn't have to work all that hard, I was getting a promotion just about every year, and I didn't really have anything to go to. Luckily, I had a wife who was earning an income and we could get by if everything went really, really bad.
I just left and I started building websites for people and I just slaved away at that for seven years. Just could never really make it work. I was always able to make enough to pay a really small wage, but I was never able to grow it really significantly. Even in year seven, I wasn't making any more profit than I was making in year one. It was just making more revenue, but more money, more problems type thing.
Listen to the interview for Dan's full story...
If you prefer to read, Dan's full interview featuring his mind, marketing and money tips for entrepreneurs can be discovered in the book "Mindset, Marketing & Money - Vol 1" by Nicola Cairncross, available globally on Amazon UK | Amazon US
Here's the first of what will hopefully be a weekly Clicks & Leads vzine - so much more exciting that a boring old ezine eh?
In this episode I share my thoughts on the reasons for doing this, talk about what to do if you don't have any money at all (and why that shouldn't hold you back) and finally share (from my cosy bed, it's freezing here) what's on the blog and the podcast this week. You'll also get insights into what it's like to live and work in Greece.
Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes. Some of the insights shared in this week's Vzine... So today, I'm going to be talking about being resourceful versus having resources, because I've had a couple of emails from people who have said, as a response to my nine word e-mail, which is a Dean Jackson thing which you send once people have been through your entire autoresponder series and not bought anything, or not joined anything, or not participated in anything, like a free webinar for example.
So, the nine word e-mail goes along these sort of lines, it goes "Tell me, so and so, the name, are you still interested in blah?" And the blah is whatever they joined up your newsletter for at the time.
So, for example, my nine word e-mail would go "Quick Question" in the subject line, and it says "Are you still interested in building an online business?"
Now, that sort of covers marketing your own business online and also just starting an online business. I get responses from that, You'll be amazed, if you add that into your e-mail sequence towards the end, then you will get responses from people and they will tell you what's going on in their lives and it gives you a chance to converse with your clients or potential future clients.
So, I got an email back from someone who said, "I'm going to have to pass this time. I haven't been able to get the funds." Now I'm not sure what he thinks he's gonna need funds for, whether he was talking about joining my membership site or whether he was talking about participating in one of my programs, but actually, I give an awful lot of stuff away for free.
You can actually start an online business for pretty much nothing. If you've got ten dollars for a domain name, you don't even really need that. You could just start something on wordpress.com or blogger.com. I always say that if you don't know what to do, start diarizing or notating or documenting, as Gary V. calls it, on a free blog, your journey from being clueless to hopefully being a hero, from zero to a hero.
That will bring you followers, because people will start to pick up on what you are doing. They'll start to share your blog posts with their friends, especially if they're a little bit further back than you. So just say that they find your blog about three or four weeks after you start it, and you're starting to move along because you're starting to find some gurus to follow and webinars to attend, and free courses to do, like for example the 'Smart Passive Income' Pat Flynn course on podcasting, or the Lee Pages course on Facebook ads. You'll start to find some resources and you'll share them on your blog, hopefully, and other people will start to follow you on that blog. Someone's talking to me on Facebook Live, excuse me.
If you don't have any resources, which is funds, for example, you can get started but you have to be resourceful. Every single time you come up against the thought "I can't do that because ..." You then need to think "I need to get resourceful now." For example, I want to do a weekly v-zine and I'm not, by any stretch of the imagination, good at graphic design or editing. I can just about edit the podcast every week. So I'm gonna get my daughter Phoebe to do this for me. She's showing a lot of promise with her own Youtube videos and I'd like to encourage her.
Now,
Recently I got to interview one of my all-time business mentors, Rich Schefren. I've been working through Rich's coaching program since 2006 and ironically we had this podcast interview fixed up for months. Then I ended up, by sheer fluke, going to Florida to work with him just the weekend before this podcast interview happened. In this one, we throw away the agenda, and I just let Rich tell his story and share his wisdom. I really hope you enjoy it as much as I did.
Nicola: Today I'm delighted to welcome a man who has made the biggest difference to not only my business life, but now the rest of my life, too, thanks to his groundbreaking transformation weekend I attended in Delray Beach, Florida. Rich Schefren has completely changed the way I think about everything.
He is an author, entrepreneur, internationally known business consultant, who's helped thousands of people build the online business of their dreams, including many household names online. A lifelong entrepreneur himself, Rich built his first $7 million business by the age of 23, and he first retired by the age of 25.
Bored only six months later, he got interested in hypnosis and decided to turn that interest into a business. Realizing his love was the startup stages of growth, Rich left the Hypnosis Center when it had grown to 13.5 million annually, and pursued his next passion, the Internet. Since then his Internet strategies have been taught to and used by Google, Microsoft, Yahoo, Agora Publishing, Motley Fool, thestreet.com, and Boardroom Publishing, not to mention Weiss Research Incorporated.
Wanting to impact the world, he then founded his current business, Strategic Profits. His company's mission? To improve the lives of entrepreneurs worldwide by helping them to earn more while working less in their businesses. Welcome to the call, Rich.
Rich: Thanks, Nicola.
Nicola: You're very welcome. What I'd really like to do, Rich, is go right back to the beginning. Now, obviously I know your story inside out, but my listeners won't, so take us back and tell us how you became the entrepreneur you are today and then we'll go into your best tips for business, mind, money, and marketing.
Rich: How far back do you want me to go?
Nicola: Well, you know, tell me about your family, where you grew up, and was there any entrepreneurial influences in your life in the early days?
Rich: Oh, yeah, sure. I think I was blessed by that. My dad was an entrepreneur, kind of a ruthless entrepreneur, so I got to see the extremes of business, I'd say. I didn't want to grow up that way, but it was definitely a lesson, and he wasn't around very much, but because he wasn't around very much, I was always eager to be around him whenever I had the opportunity, and so a lot of that time that opened up for me, to be able to spend time with him, was on the weekends to kind of tag along with him on a Saturday when he would go to work or go to meetings, and I would join him.
Sometimes he would be meeting other business owners or doing deals, and I would just sit there and listen, and then on the way home he would describe like why he said what he said on the way there. He would kind of give me a perspective, and so it was always an educational experience for me. He treated me like an entrepreneur.
I remember as a kid I used to wash his car for a dollar. I was like eight years old and one day he made the mistake of having me in the car when he took me to the car wash.
When he took me to the car wash, I saw that he paid eight dollars for the car wash, and I was like, you know, a little bit offended that here he was paying the car wash eight dollars. I was only getting paid a dollar, and so I said, you know, "What gives here?" He's like, "Well, you know, that's what we agreed upon." I said, "Well, from now it's going to be eight dollars," and he said, "Well, if it's eight dollars, then I'm just going to take it to the car wash."
He's like,