Growing Dermatologist Podcast Show: Recent Episodes
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GrowingDermatologist.com is a unique platform that brings together outstanding leaders in the field of dermatology whose final goal is not just achievement, but fulfillment. GrowingDermatologist.com is built on the belief that true leaders gain the most enjoyment from their roles when they are challenged beyond their current level and are able to make a deeper impact.
This platform, in parallel, provides an opportunity to thousands of new and aspirational doctors who can learn from the shared experiences, insights and wisdom of the leaders in the field and contribute to the overall growth of the medical industry.
In this episode, Dr. Downie and Naren discuss NAP, what it is and the importance of NAP for your website, SEO and scoring. Naren goes in depth about how NAP works and what your marketing team should do to keep your NAP consistent Highlights: * An introduction to Naren and Ekwa * What is NAP? * The impact of NAP on SEO and Google Maps * Your marketing team should constantly be finding profiles and fixing them * Every NAP site sends traffic to your website * Don’t just grow the score, grow the number of NAP sites
YouTube Show: www.youtube.com/thegistshow
Website: www.Imagedermatology.com
Instagram: www.instagram.com/jeaninedownie/
In this episode Dr. Downie and Naren discuss lasers in the practice. Listen to Dr. Downie talk about her favorite lasers, least favorite and some important advice you need to know about lasers and skin types. Highlights: * About Dr. Downie * Lasers in the practice * The importance of having good office staff * Must have lasers * Why tattoo removal isn’t worth it * Common mistakes made regarding lasers * The evolution of lasers
YouTube Show: www.youtube.com/thegistshow
Website: www.Imagedermatolgy.com
Instagram: www.instagram.com/jeaninedownie/
In this episode Dr. Downie and Naren discuss Google EAT and how important it is to showcase yourself as not only an Expert, but an Authoritative and Trusted Dermatologist as well. Naren also discusses some other key factors in helping Google see you as important.
Highlights: * How Google EAT got started * Who it affects * EAT- Expertise, Authority and Trust * The industries affected by EAT * What’s being done for image Dermatology * NAP- Name, Address, and Phone number consistency * Backlinks- linking back to other trusted sites * Page Optimization
YouTube Show: www.youtube.com/thegistshow
Website: www.Imagedermatology.com
Instagram: www.instagram.com/jeaninedownie/
In this episode Dr. Downie and Naren discuss Key Opinion Leaders. Who are they, what it takes and who should and should not be a KOL. Highlights: * KOL- Who are they * What are the pros and cons of being a KOL? * Doing your own research is important * Who to advise for and against being a KOL * Advice for someone who wants to be a KOL * The Gist Show
The Gist Show: https://www.youtube.com/thegistshow be sure to subscribe and share!
In this episode Dr. Downie and Naren discuss the influence principle authority, what it means for you and your practice. Naren goes into detail about how to leverage platforms to make you an authority. Highlights: * The Authority Principle * People listen to authority figures * Doctors’ Choice Awards; what is it and how does it work? * Tips on getting reviews from other doctors * What can be done with reviews to help you? * Video 360: how to leverage it
The Gist Show: https://www.youtube.com/thegistshow be sure to subscribe and share!
In this episode Dr. Downie and Naren discuss some strategies to utilize in your dermatology practice during the COVID-19 pandemic.
Highlights: * The healthcare workers on the front lines are the real heros * Accepting that you have to close * Mindsets during the COVID-19 pandemic * Figure out a way to help others * Using Telemedicine * Book future appointments for those who want them * Take time to clean up your office * Keep in touch with your staff * Furloughing your employees * Asking for relief on mortgage, leases, and other bills * Don’t gain the COVID-19 pounds!! * Working out at home
The Gist Show: https://www.youtube.com/thegistshow be sure to subscribe and share!
In this episode Dr. Downie and Naren discuss neuromodulators in the practice. Dr. Downie shares with us what a neuromodulator is, the various ones available and what they are used for.
Highlights: * What are neuromodulators and what are they used for? * Many uses of Botox * First Botox treatment given * Other favorite neuromodulators * Tips on marketing * Credential yourself as an expert
In this episode Dr. Downie and Naren talk about The Key Google Metrics and all what a business owner/Doctor should know about Google Metrics to dominate a market.
Highlights: * Key Google Metrics * What to track * What are some of the other metrics
YouTube Show: https://www.youtube.com/thegistshow
In this episode Dr. Downie and Naren discuss the different sides of dermatology and how both aesthetic and medical can both be beneficial in your practice and why you should have some training on both platforms.
Highlights: * Introduction * How much is aesthetic and how much is medical? * Focus on your anti-aging * It’s important to be trained in aesthetic and take some medical training * The interest in aesthetic dermatology * Keeping up with the latest trends in aesthetics
In this episode Dr. Downie and Naren discuss Dr. Robert Ciladini’s 6 influence principles and how they can help you build, grow and maintain your dermatology practice in today’s world of influence.
Highlights: * Introduction * Insight into Dr. Robert Cialdini * These principles create a moment when people are 3 times more likely to say yes * The 6 influence principles * An example on leveraging authority for image Dermatology * Leveraging liking for image Dermatology * Gain and respond to reviews
YouTube Show: https://www.youtube.com/thegistshow
In this episode Dr. Downie and Naren talk about the first year in private practice as well as going into detail about some crucial do’s and don’ts you should consider during your first year of starting your own private practice.
Highlights: * Introduction * What you need to focus on in the first year of private practice * What to focus on in digital marketing during the first year in private practice * Many patients come through from Google and word of mouth * Thinking about location and finances, what all will you need available? * If you have the opportunity to work for another practice before starting your own, it’s important to form your own opinions on what will work for you * Common mistakes and challenges during the first year * It’s important to do background checks on your staff
YouTube Show: https://www.youtube.com/thegistshow
In this episode, Dr. Jeanine Downie speaks with Naren Arulrajah about the important decision on whether or not you should start your own practice and why she decided herself to go into private practice. Dr. Downie also discusses some dos and don’ts when hiring a team, buying equipment and privacy for your patients.
Highlights: * Why I went into private practice * It’s important to hire a good team * You don’t’ need to buy every piece of equipment * The benefits and challenges of owning a practice * Looking back 20 years later why I am glad I went into private practice * Do everything you can to protect your patients’ information
In this episode, Naren and Dr. Jeanine Downie discusses digital marketing, what it is and how it has transformed her practice into one of the top Dermatology practices. With Ekwa’s effective digital marketing strategies and Dr. Downie’s establishment as an authoritative figure, Dr. Downie is able to practice dermatology and live her life the way she wants. Highlights: * Introduction * What is successful digital marketing? * How we help ideal patients find you * The importance of finding a real professional marketing team * Positioning Dr. Downie as an authority * How Ekwa Marketing is different from others * It’s critical to check references before signing with a marketing company * How Ekwa has influenced prospective patients to choose Dr. Downie * Dermatologists are real people, sometimes we run late! * Managing your reputation and negative reviews * The Gist Show
YouTube Show: https://www.youtube.com/thegistshow
In the first episode of the series ‘Life of a Dermatologist in Private Practice with Dr. Downie‘, Dr. Jeanine Downie discusses with Naren Arulrajah why she got into dermatology when she had many other choices and what the driving forces were that made dermatology her focus and life’s work. She also gives us insight into her practice as well as the various treatments and equipment used to help improve one’s image. Highlights: * My attraction and driving force that led me to chose dermatology * The day I was accepted to medical school and residency * The significance of January 18, 2000 * The importance of how you treat and take care of your skin * Practicing in a Victorian house * Services and equipment we use * Our medical philosophy is that the patient comes first
Key Points : * Andrew Taylor, Wealth Advisor at OJM Group, in conversation with Growing Dermatologist Founder & Ekwa Marketing CEO, Naren Arulrajah * Introduction * Important pages to have on a website * Home page * Contact us page * The services page * About the team & staff bio pages * Is a ‘call to action’ important? * Mindsets * Options for advisors and managing wealth * Advantages and disadvantages * Value of a professional advisor * Return on investment * Distinguishing between advisors * How professional advisors make money? * Important factors to consider * Four key questions to ask * Final thoughts
Special Offers :
Wealth Protection planning for Dermatologists use code: DERMPOD
www.ojmgroup.com/product/wealth-protection-planning-for-dermatologists-book
Email Andrew with questions or to schedule a consultation: ataylor@ojmgroup.com
www.Growthclub.ekwa.com Visit this page for an evaluation!
Contact :
Andrew’s Emai: ataylor@ojmgroup.com
Website: www.ojmgroup.com
Naren’s Email: Naren@ekwa.com
Website: www.ekwa.com
Key Points: * David Mandell & Carole Foos, Partners at OJM Group, in conversation with Ekwa Marketing CEO, Naren Arulrajah * Introduction * Background * Changes you will see * The impact for practice owners * QBI deduction * Planning Opportunity * Accounts: Retirement vs traditional * Mobile friendly website * Google * Final thoughts
Contact:
David Mandell: David@ojmgroup.com
Carole Foos: carole@ojmgroup.com
Website: www.ojmgroup.com
Podcasts: www.ojmgroup.com/education/podcasts/
Naren’s Email: Naren@ekwa.com
Website: www.ekwa.com
Special Offers:
Send a text to 555-888 and enter: DERMPOD
Free consultation: Go to www.ojmgroup.com to schedule a free consultation
Mobile review- www.ekwa.com/contact-us.html mention this podcast and that you would like a free comprehensive mobile review in the message box.
Free Comprehensive Marketing Strategy- www.ekwa.com/contact-us.html mention this podcast and that you would like a free comprehensive marketing strategy.
Key Points * Glenn Morley, Senior Consultant at BSM Consulting, in conversation with Ekwa Marketing CEO, Naren Arulrajah * Introduction * Background * Bringing onboard a physician provider * New physician training * Considering partnership * Metrics * Final thoughts
Contact Glenn Morley:
Website: www.bsmconsulting.com
Email: GMorley@bsmconsulting.com
Key Points * Dr. Larry Green, award-winning dermatologist, in conversation with Ekwa Marketing CEO, Naren Arulrajah * Introduction * Background * Taking advantage of what is in front of you * Getting involved * Deciding what to do, not to do * Finding the ‘win-win’ * Networking * Patient relationships * Final thoughts
Contact Dr. Larry Green:
Website: www.aederm.com
Instagram: www.instagram.com/lawrencegreenmd/
Email: drgreen@aederm.com
Key Points * Dr. Doris Day, Dermatologist & Owner of Day Dermatology & Aesthetics, in conversation with Ekwa Marketing CEO, Naren Arulrajah * Introduction * Background * To lease or own * Time: then and now * Money: know your value * Your purpose * Relationships * Final thoughts
Contact Dr. Doris Day: Website: www.myclearskin.com Twitter: twitter.com/DrDorisDay Instagram: www.instagram.com/drdorisday/ Linkedin: www.linkedin.com/in/drdorisday/ Facebook: www.facebook.com/DrDorisDay/
Key Points * Lori Poznansky, BSM Consulting, in conversation with Naren Arulrajah * Introduction * Background * Major trends in the dermatology market * Benchmarking Survey * Creating outstanding results * Developing great leadership * Financial management * Operational practices * Hiring great teams * Final thoughts
Contact Lori Poznansky :Email: lpoznansky@bsmconsulting.com Website: www.bsmconsulting.com
Key Points * Introduction * Background * The journey of starting a practice * The patient experience * Hiring the right people * Balancing family & work * Planning & goals for the practice * Acknowledgement * Marketing * In 15 years… * Final thoughts
Contact Information :
Website: www.dermatologyofboca.com
Use the contact us form to email Dr. Fromowitz:
www.dermatologyofboca.com/contactus
Key Points * Dr. Jeannette Graf, Dermatologist & Best-selling Author of Stop Aging, Start Living, in conversation with Naren Arulrajah * Introduction * Background * Living life * Joy in your life * Finding lessons in mistakes * Treating patients * Talking one on one with patients * Final thoughts
Contact Dr. Graf : Call : 516-466-0005 Mention you are a Dermatologist who listened to the podcast and are following up with questions and leave the best way to get a hold of you. Instagram : www.instagram.com/askdrgraf/ Facebook : www.facebook.com/AskDrGraf/ About Dr. Graf Dr. Jeannette Graf is a Distinguished dermatologist, groundbreaking pioneer of the anti-aging power of peptides, sought-after expert on inner and outer beauty based on her revolutionary two-week pH-balancing diet. SHe is the best-selling author of Stop Aging, Start Living. Dr. Graf is highly regarded as an expert resource and has been quoted in many national beauty, health, and fitness magazines. Dr. Graf has also been a frequent guest on radio and television shows such as “The Dr. Oz Show,” “The CBS Early Show,” “CBS News,“ Fox and Friends,” “Good Morning, America,” and “The View” Dr. Graf is the go-to media resource for cutting-edge expertise on dermatology, cosmetic injectables, and skin science.
Key Points David Mandell, OJM Group, in conversation with Naren Arulrajah
- Introduction
- Background
- Asset protection planning
- Top priorities for a Dermatologist
- Saving on taxes
- Wealth creation
- Final thoughts
Free book: Wealth Protection Planning for DermatologistsIf using a cell phone: text dermpod to 555-888 Or go to www.ojmgroup.com choose the book you want, at check out, use code: dermpod
Website: www.ojmgroup.com
Key Points Dr. Neal Bhatia, Therapeutics Dermatology and Medical Editor at Practical Dermatology, in conversation with Naren Arulrajah * Introduction * Background * Starting at the end * Work ethic and drive * Planning your time * Staying for the wrong reasons * Benefits of traveling * Advice for starting out * Final thoughts
Website: www.therapeuticsderm.com
Key Points * Dr. Morgan Rabach, Board Certified Dermatologist, in conversation with Naren Arulrajah * Introduction * Background * Running a practice with family * Journey of starting a practice * Knowing what you do now * Allocating time * The business side of a practice * Having your own time * Do’s and don’ts- working with a sibling * Final thoughts
Website: www.lmmedicalnyc.com
Key Points * Jeff Richmond, West Coast Laser and Aesthetics, in conversation with Naren Arulrajah * Introduction * Background * Metrics are key * Phone to consult * Consult to close * Cialdini principles * Social proof * Building long-term patients * Top patient/product metrics * Final thoughts
Key Points * Dr. Purvisha Patel, Board Certified Dermatologist and Owner of Advanced Dermatology and Skin Cancer Associates, in conversation with Naren Arulrajah * Introduction * Background * Work-life balance * The different mindsets * The Principles of Influence * Marketing * Yesterday Vs. Today * Your reviews * Team members * Purpose, autonomy and mastery * Skin care line * Final thoughts
Website : www.advanceddermatologymemphis.com
Website : www.vishaskincare.com
Key Points * Drs. Matthew & Merrick Elias, Board Certified Dermatologists, in conversation with Naren Arulrajah * Introduction * Background and starting out * Taking over a practice * Patient experience * Social media presence * Becoming an authority * Final thoughts
Email : matthew@eliasderm.com
Email : merrick@eliasderm.com
Website : https://eliasdermatology.com/
Facebook : https://www.facebook.com/eliasdermatology/
Key Points * Jennifer Trent, Board Certified Dermatologist, in conversation with Naren Arulrajah * Wanted to be a Veterinarian as a child * Fell in love with dermatology during medical school * Money; not having it VS having it * Doing things differently * Process of getting started * Mutual liking * Going the extra mile with personal touches * The early years * Hiring your team * Positive mindsets * Time; working less and doing more things you like * Relationships; then and now * Final Thoughts
Email: jennifertrentmd@gmail.com
Key Points * Dr. Jeffrey Hsu, Co-Founder of Oak Dermatology, in conversation with Naren Arulrajah * Board Certified Dermatologist * Inspiration on becoming a dermatologist * Building a large practice * Founded new practice in 2018 * Advantages and dis-advantages of group and private practices * Keys to Success * Good partnerships * Considering partnership * Creating a lasting partnership * Humility * Motivation * Leaving a legacy * Giving back to the community
Visit: www.oakderm.com
Key Points * Dr. Evan Rieder, Double Boarded in Dermatology & Psychiatry, in conversation with Naren Arulrajah * Background * Skin inflammation disorders & psychological support * Take the time to listen * Support groups * Body disorders & psychological support * Advice in starting out as a Dermatologist * Final thoughts
Visit: www.nyulangone.org/doctors/1376718809/evan-a-rieder Instagram: www.instagram.com/drevanrieder
Key Points * Dr. Leslie Baumann, Board Certified Dermatologist and Founder of Skin Type Solutions Franchise in conversation with Naren Arulrajah * Part of the founding of the first Academic Center for Cosmetic Dermatology in 1997 * University of Miami for 13 years running the Division of Cosmetic Dermatology * Started private practice in 2009 * The key is organization, planning ahead, having a strategy and methodology * You have to identify where the education issues are and you need to standardize the education * If your staff isn’t doing their job and your patients are complaining it’s hard to have purpose and meaning * Dermatologists are the 6th most likely medical profession to get burned out * Finding the right Office Manager * Start up practice- Skin Type Solution Franchise * Robert Cialdini- Principles of Persuasion * Store bought brands VS Dermatologist products * Don’t be afraid to ask for advice
Visit: www.STSFranchise.com
LinkedIn: www.linkedin.com/in/leslie-baumann-25517620/
Key Points * Dr. Babar Rao, Founder of Rao Dermatology, in conversation with Naren Arulrajah * Lived in a small village in Pakistan * At a young age, saw what was going on around him and decided one day he will be able to choose and do better for himself * Saw an ad for dermatology, decided then he wanted to be a dermatologist * Helping others less fortunate * Spends time on evenings and weekends helping friends, family and other people in need * Entrepreneurial deeds and Charities * Framework for a project * Offering options before you treat your patients * 50% Skin cancer diagnosing and treatment, 15% cosmetic dermatology and 35% medical dermatology
Visit : www.raodermatology.com
RUTGERS : RUTGERS
Call :212-949-2516
Key Points * Dr. Bobby Awadalla, Board Certified Dermatologist & Entrepreneur, in conversation with Naren Arulrajah * Started practice in 2013 * Spends half of time doing MOHS surgery and other half doing general and cosmetic dermatology * Connecting and building relationships with patients * Wanted to help people’s skin health other than topically * Created UVO, a skin enhancing multivitamin * The journey of UVO * Availability of UVO * Marketing and distribution * Distribution through Physicians * Learning as you go * Your Purpose
Visit : www.drinkuvo.com
Emai l: bawadalla@gmail.com
Key Points * Dr. Suneel Chilukuri, Founder of Refresh Dermatology, in conversation with Naren Arulrajah * Started in plastic surgery before moving into dermatology * On East Coast for 7 years, then moved down to Texas * Satisfaction & happiness: education, charity, innovation * Being successful * The right patients vs those who don’t fit * 3 questions to determine if the patient will be satisfied: Are you an artist? Do you decorate your home on your own? Do you dress yourself? * Something to ask yourself: would you have breakfast, lunch or dinner with the patient in front of you? * Large practice vs boutique practice * Building a team * Treatments, procedures & devices
Visit: www.refreshdermatology.com
Facebook: www.facebook.com/refreshdermatology
Key Points * Dr. Michael Gold, Founder of Gold Skin Care Center, in conversation with Naren Arulrajah * In practice for 30 years * Wanted to be a dermatologist since he was a kid * Studied with Nobel Medicine Prize winners * Went to Nashville after Residency * Music City SCALE, Lasers & Aesthetic Medicine of 5 continents, DASIL * Leadership * Meetings * Reviews: positive and negative * Documenting treatments * Community & connecting with others
Visit: www.goldskincare.com
Key Points * Bob Rullo, Founder of Aesthetic Blueprint, in conversation with Naren Arulrajah * Education background * In the industry for 30 years * Mindsets * You can vs you cannot * Creating a great customer experience * Partnerships * Think like a business owner * Make yourself available
Call: 650-823-0953
Visit: www.aestheticblueprint.com
Email: bob.rullo@aestheticblueprint.com
Key Points * Dr. Mitchel Goldman, Founder of Cosmetic Laser Dermatology and the Medical Director of West Dermatology, in conversation with Naren Arulrajah * The beginning: Medical School * Inspired by Dr. William Watson to become a dermatologist * As a resident, did a study, wrote and published an article on sclerosing solutions & sclerotherapy. Was later asked to write a text book * Worked, practiced and perfected treatments with lasers * Inspire Happiness * Forgiveness; give it and receive it * Has learned from an early age that its good to help others * Wants to be remembered as someone who inspired happiness in others
Visit: www.clderm.com
Key Points * Dr. Jason Emer, Cosmetic Dermatologist, in conversation with Naren Arulrajah * Fellowship and clinical trials * Helping HIV patients to look and feel better about themselves * Started residency in New York * Decided to start practice in Los Angeles * Niche markets * Helping others * Using Social Media to its fullest * Being an influencer * Long term; building a large beauty center for every niche, treatment and to be able to teach * Working to make others successful * Multiple locations * Collaborating with other Doctors
Visit: www.jasonemermd.com
Key Points * Dr. Joel Schlessinger, Skin Specialists P.C. & LovelySkin.com, in conversation with Naren Arulrajah * Holds a conference called: Cosmetic Surgery Forum * As you grow in your practice and encounter more situations, you realize how little you know and how much more you need to learn * Started out in pediatrics, then half way through residency decided that dermatology was his passion * Although it’s very difficult, be patient when you come out of residency * Have a work- life balance and then when you have a family it’s important to have a family- work balance * You should innovate to help not only yourself, but to help other Dermatologists * Dermatology has changed so much over the years due to innovation * Innovation is the key, so it’s not a competition in Dermatology, it’s a collaboration * Your family should be your priority, always make time regardless of how busy your practice is. It’s your family that will always be there
Visit: www.lovelyskin.com Call: 877-754-6222
Key Points * David Straker, Board Certified Psychiatrist, in conversation with Naren Arulrajah * Works with Dermatologists who have patients with anxiety & stresses with dermatological issues * Helps these patients cope with their conditions, symptoms and everyday life * Issues often stem through the mind and body connection * Celebrities coming out about psychiatric issues has helped make awareness and openness for others to come out about their own issues * The more awareness and acceptance there is the more people come out that are seeking treatment with mental health problems * Unnecessary treatments and surgeries can lead to other risks in patients * It’s important for the Dermatologist to be aware of certain psychiatric medicines that’s can cause dermatological side effects
Visit: www.columbiapsychiatry.org/profile/david-straker-do | psychiatrists.psychologytoday.com/rms/name/Dr.+David+A.+Straker_New+York_New+York_191629 | provider.kareo.com/dr-david-straker
Email: drdstraker@gmail.com or call: 212-472-0537
Key Points * Dr. Jeffrey Gold, a Pioneer in Direct Primary Care, in conversation with Naren Arulrajah * His grandmother and her early onset dementia is the reason Dr. Gold started a career in medicine * Left the system after 9 yrs and recently opened an independent direct primary care practice * Contracts directly with the patients * Using today’s technology to create better relationships with patients * Helping make the patient’s life better and saving them money * Start up for a direct primary care practice * Surround yourself with people who can do things you are not adept at * Difference between Concierge medicine and Direct Primary Care medicine * Let’s talk numbers for a direct primary care doctor * An actual day as a direct primary care doctor interacting with a patient using today’s technology * Helping patients with recurring medical issues * Leaving out the 3rd party * Associations that offers advice and information for direct carepractices www.dpcfrontier.com, www.dpcare.org * Working with self-funded employers to benefit their employees * Offers free initial visit
Visit: www.golddirectcare.com / Email: drgold@goldirectcare.com or call: 781-842-3961
Key Points * Dr. Melanie Watkins, Board Certified Psychiatrist, in conversation with Naren Arulrajah * Grew up with a challenging childhood * Learned at an early age to adapt easily * Challenges become opportunities for growth * Journaling is a gift to yourself * When you start out journaling, start with gratitude * Go in a career path that makes you happy, not what makes others happy * Meeting the needs of others * Be disciplined, set your goals, make them happen * Take control and be open to possibilities * Take care of yourself first so you can help others
Visit: www.drmelaniewatkins.com, www.takingmymedicine.com
Key Points * Dr. Mary Lupo, Board Certified Dermatologist, in conversation with Naren Arulrajah * Attending a clinic as a resident, Dr. Lupo came to understand the importance of dermatology from the cosmetic aspect of disease * Started a clinic while in residency to teach how to inject fillers, later including chemical peels and sclerotherapy * Patience is a big part of crafting your skill and becoming better * Know who you are. Self-awareness if the greatest gift you can give yourself * Don’t be afraid to ask questions * Channel adversity to make you stronger and better * Identify the problem so you can focus on the solution * Be personable with your patients * The patient experience * Take time out for ME time * What is your Purpose
Key Points * Dr. Jeanine Downie, Dermatologist, in conversation with Naren Arulrajah * Building a reputation and speaking all over the world * You Learn when researching and writing, in turn making you a better, stronger doctor * Teaching others from your expertise * Know your material and practice, don’t be over confident * Use things your passionate about to help others * Earning and building on trust * Value your time and focus on your goals
Visit: www.imagedermatology.com or call: 973-509-6900
Key Points * Dr. Jim Dahle, founder of www.whitecoatinvestor.com and a practicing emergency medicine doctor in conversation with Naren Arulrajah * Got tired of being taken advantage of, so decided to learn for himself, started teaching and eventually started www.whitecoatinvestor.com * Doctors want the ‘good life’ the ability to practice the way you want to, take care of your family, pay off debt, and maybe have a few luxuries along the way * Realize the difference between income and net worth * Save a significant percentage of earned income for your future * If you get a raise, save it * If you can’t pay cash, you shouldn’t buy it
Visit: www.whitecoatinvestor.com or Email: editor@whitecoatinvestor.com
Key Points * Dr. Ravi Komatireddy, doctor and entrepreneur in conversation with Naren Arulrajah * Background on Dr. Ravi * In 2014, Chief medical officer of 2 funded companies * Branching Out * Art & Science * Professional relationships * Courage
Visit: www.linkedin.com/in/ravikomatireddy1/
Key Points * Digital marketing expert and Serial Entrepreneur Naren Arulrajah, in conversation with JV Crum of www.consciousmillionaire.com * Great marketing is about growing confidence * When you build a strong reputation with marketing, customers will trust in your product * Make innovation a huge part of your brand, constantly create, constantly improve * You need to have clarity to what kind of experience you want to create * You need to live it, live the experience you create for your customers * Who do you want to be a hero to? * Technology should be the servant, not the other way around * When people love you, they want you to succeed, they tell their friends about you * Every day you improve, you become better not only for yourself but to those you are a hero to * When you are able to simplify you can move forward and grow in your business * You’re not in competition with everyone else, your competing with yourself and getting better * Sometimes you have to change the way you look at the world to make an impact * When you give your all to your customers who turn into fans the relationship and loyalty grows immensely * Think about the mindsets of the people who you are a hero to * Scarcity grows confidence, we all want what we can’t have, so if a select few have your ‘test’ product and the others see it- it creates a want and desire of needing that product from potential customers * As a society, people are happier when they are a hero to others
Visit: www.consciousmillionaire.com or Email: jvcrum3@consciousmillionaire.com
Key Points
- Mr. Richard Rierson, former Marine, in conversation with Naren Arulrajah
- Learning leadership through the Marine Corp
- Role of the Senior leader
- Why we are put in leadership roles
- Even in a leadership role, have enough humility to ask your team ‘what they need’
- As a leader you need to be authentic, vulnerable, courageous and inquisitive
- Teach your team to have the courage to speak up if they see something wrong
Visit: www.richardrierson.com or www.doseofleadership.com
Key Points * Dr. Jeanine Downie, Dermatologist at Image Dermatology, an Ekwa Marketing client for the past 5 1/2 years, in conversation with Naren Arulrajah * An insight to Dr. Downie and why she became a Dermatologist * Purpose- Giving patients a purpose for their current and future skin health and image * Developing personable conversations and relationships with patients/ Using the products she believes in, exercise and natural results * A quick Ekwa Marketing blurb from Dr. Downie * Growing a team that reflects her own work ethics * Gratitude is Attitude * From Dermatology practice to TV appearances * Applying inspiration from others and looking at the glass as half full
Visit: www.imagedermatology.com or Call: (973) 509-6900