The Pixie Podcast: Recent Episodes
Brutal Pixie, presented by Leticia Mooney
Client experience king, and author of Systematic Magic, Vance Morris, talks to Brutal Pixie about customer love, business models, marketing, and everything in between.
Getting people to interview doesn't mean that the tough work is in finding them. It's in getting them to say 'yes'.
There's a Norwegian fairytale that I'm sure you've heard. It involves three persuasive goats, a hideous troll, and a bridge. Depending on your business, the subject matter experts in your organisation might be your hideous troll.
Scared people will behave in all kinds of strange ways. When it comes to your publishing activity, you must learn how to detect and deflect fear: It can sometimes be the only thing that saves your project.
Ned Kelly's approach to the world is worth studying and applying to your business publishing.
Business author Mike Michalowicz chats with the Queen of the Pixies about his book, Clockwork, and why every entrepreneur wants to be a super hero.
Just because technology enables your marketing, remember it isn't the only way to do things.
Taking the time every day to sit down and write your way through your clients' problems can have the immense side-benefit of solving yours.
The curious thing about the internet is that it makes you forget that you actually have an audience.
Designing your escape from your business's content marketing publications is just as critical as designing how to begin. This article shows you why.
If you can take content shortcuts that help you get to 85% done quickly, take them. Just remember to assess your risks first.
Did you know that ugly websites tend to perform better than pretty ones? I know, it sounds ridiculous. That you can spend thousands of dollars on a beautiful, branded website, yet ugly ones work better. There are entire industries built on making websites look beautiful,...
Today’s content lesson comes to you courtesy of the Queen Pixie’s deep love of Harry Potter. Have you read any of the Harry Potter books, or seen the films? One of the main characters in Harry Potter is a girl called Hermione Granger. She comes from a muggle (non-magic)...
Much of the time, the 'out of the box' thinking that you come up with actually isn't very different at all.
Got an eBook? If not, consider that if you're going to spend loads of time and money (because you will) creating one, why would you give it away?
The process of creating and maintaining a production calendar might seem arduous, but when you see how you can use them? It's like looking at a goldmine.
A production calendar is the red pill that will wake you up into a harsh reality: One that quickly becomes a matrix of power.
Serendipity feels like stumbling onto a pile of rocks... that are actually diamonds! Here are three principles of serendipity you can put to work in your business publishing.