Next Level Facebook Ads Podcast: Recent Episodes
phil@philgrahamdigital.com
Welcome To The NEXT LEVEL Facebook Ads Podcast with Phil Graham. We help you MASTER Facebook ads and give you an EDGE over your competition. If you want to be PART OF A MOVEMENT that is taking digital marketers to new heights, this is for YOU. Let’s GO!
Meta may not be finding the wrong people by accident. You might be training it to do exactly that. In this episode, discover how your conversion event and lead data could be quietly steering your ads toward more of the results you do not actually want.
This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers.
Website: https://philgrahamdigital.com
Meta just reported Q2 2026, and two numbers in there directly affect what you may be paying for ads right now. Average price per ad is up 12% year over year, and ad impressions are up 14%, which tells us something important about your competition. In under four minutes: what these numbers mean for your campaigns, why your costs may be creeping up even if nothing changed on your end, and what I think you should do about it.
This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers.
Website: https://philgrahamdigital.com
Before launching more campaigns, testing more ads, or changing the strategy again, some ad accounts need a cleanup. In this episode, I walk through the practical account cleanup I'd consider before spending another dollar, including campaign clutter, naming, old tests, tracking, reporting, and why a messy account can lead to messy decisions.
This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers.
Website: https://philgrahamdigital.com
One of the most expensive things in Facebook advertising is not always a bad ad. Sometimes it is a bad reaction. In this episode, I explain why panic decisions can sometimes hurt ad performance, how one bad day can lead advertisers to make the wrong move, and why calm, rules-based decision-making is so important when managing Meta campaigns.
This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers.
Website: https://philgrahamdigital.com
Sometimes the ad is not the real problem. Sometimes the landing page is not either. The real issue may be what happens after someone clicks, opts in, schedules, or raises their hand. In this episode, I break down the hidden bottleneck between the ad click and the sale, including follow-up, speed, trust, nurturing, and why Facebook ads often expose problems elsewhere in the business.
This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers.
Website: https://philgrahamdigital.com
Many Facebook and Instagram ads are technically fine, but easy to ignore. In this episode, I explain why stronger ads often start with a stronger point of view, not just better prettier creative. You'll hear how to make your messaging more specific, more memorable, and more useful without relying on hype, exaggerated claims, or generic marketing language.
This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers.
Website: https://philgrahamdigital.com
Meta's Ad Library can be a useful research tool, but many advertisers use it in a way that can lead to bad assumptions and poor decisions. In this episode, I explain why seeing a competitor's ad does not mean that the ad is working, what the Ad Library can and cannot tell you, and how to use competitor research without blindly copying ads that might not be profitable, strategic, or relevant to your business.
This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers.
Website: https://philgrahamdigital.com
Cheap leads can look great in Ads Manager, but they may cost more than you think. In this episode, I explain why lead quality matters, how low cost leads can create false confidence, and what to look at beyond cost per lead.
This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers.
Website: https://philgrahamdigital.com
One of the biggest Facebook ad problems sometimes happens after the click. In this episode, I cover some common funnel leaks, why your ad and landing page must feel connected, and how to create a smoother path from click to conversion.
This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers.
Website: https://philgrahamdigital.com
How much data is enough before you change a Facebook or Instagram ad? In this episode, I explain how to avoid reacting too quickly, why small data can be misleading, and how to use timing, context, and patterns to make smarter ad decisions.
This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers.
Website: https://philgrahamdigital.com
Before you change a struggling Facebook or Instagram ad, make sure you know what you're actually fixing. In this episode, I share the 3 questions I ask before touching any Facebook or Instagram ad that is not working, and how that could help you make smarter decisions, avoid emotional changes, and use data to guide your next move.
Website: https://philgrahamdigital.com
This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers.
Meta's AI can do a lot, but it still cannot totally replace smart strategy. In this episode, I cover what Meta's AI still needs from advertisers, including customer insight, strong creative, clear offers, human judgment, and better conversion signals.
Use the tools. Just don't blindly hand over the thinking.
This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers.
Website: https://philgrahamdigital.com
When ad performance drops, most people start changing everything at once. This episode will help you figure out where the real problem is so you can stop guessing and start making smarter fixes.
Website: https://philgrahamdigital.com
More campaigns, more ad sets, more moving parts — and usually more confusion. In this episode, I talk about why complexity can hurt performance more often than it helps, and why simpler usually wins.
Website: https://philgrahamdigital.com
A lot of advertisers finally get an ad working… and then mess it up. In this episode, I cover the common mistakes people make once an ad starts performing and how to avoid potentially killing momentum.
Website: https://philgrahamdigital.com
Quick 3 minute episode about Meta's earnings report today and how it affects advertisers.
Website: https://philgrahamdigital.com
Too many advertisers are watching the wrong numbers and making bad decisions because of it. In this episode, I walk through the metrics that actually matter and how to think about them without getting lost in the dashboard.
Website: https://philgrahamdigital.com
Getting leads is not the same as getting the right leads. In this episode, I break down why some ads pull in the wrong people, what causes it, and how to spot the problem before it wastes more time and budget.
Website: https://philgrahamdigital.com
Instagram Reels ads deserve more attention than a lot of advertisers are giving them. In this episode, I cover what helps a Reels ad actually hold attention, from the first second and native feel to pacing, visuals, hooks, and keeping the message focused. If you are using Reels placements, this is a must listen episode!
Website: https://philgrahamdigital.com
Some Facebook and Instagram ads struggle long before they ever go live. In this episode, I talk about why certain ads are set up to fail from the start, including weak testing, unclear messaging, copycat creative, no real hook, low trust, and a lack of differentiation. If an ad never had a real shot, it is worth understanding why.
Website: https://philgrahamdigital.com
A lot of advertisers jump straight into creatives, targeting, and campaign setup. But before any of that, your offer has to make sense in the marketplace. In this episode, I cover what I look at first, including clarity, specificity, differentiation, friction, and whether the offer is even compelling enough for cold traffic.
Website: https://philgrahamdigital.com
Facebook and Instagram ads can be powerful, but that does not mean they are always the right move at the right time. In this episode, I break down a few situations where running ads may do more harm than good, including when you are desperate for fast results, following bad advice, leaning on lazy templates, or lacking the runway to give ads a fair shot.
Website: https://philgrahamdigital.com
In this episode, I explain why copying competitor Facebook and Instagram ads can backfire. We'll talk about how to study competitors the smart way without blending into the noise. If you want your ads to stand out instead of sounding like everyone else, this one's for you.
Website: https://philgrahamdigital.com
In this episode, I walk through how I am doing retargeting ads in 2026, when I use it, when I don't, how I layer audiences, and how I'm doing creatives for people that already know who you are. If your warm audiences feel scattered or are underperforming, this episode could help you simplify your approach and focus on what actually matters. Learn how to leverage your warm audience with my strategic retargeting plan today!
Website: https://philgrahamdigital.com
Most advertisers blame Facebook when their ads don't work. But what if the real problem isn't your targeting, your budget, or even your creative? In this episode, I break down the deeper issues that sometimes sabotage ad performance and explain why ads often just expose problems that were already there. If you've ever felt like you're "doing everything right" but still not seeing traction, this episode will give you a different lens to look through.
Website: https://philgrahamdigital.com
Bad Facebook & Instagram ad testing creates confusion, not clarity. When too many variables change at once, you never know why something worked, or why it didn't. In this episode, I cover the most common testing mistakes I see and how to approach Facebook ad testing with more control and clarity.
Website: https://philgrahamdigital.com
The Facebook ads and AI space is flooded with scammers and bad advice that looks legitimate. In this episode, I break down the biggest red flags I see, from people who don't actually do what they teach, to guarantees, hype, and borrowed credibility, and how to spot them before you potentially waste time or money.
Website: https://philgrahamdigital.com
Learn how to apply Super Bowl ad ideas to your Facebook and Instagram ads, even without a large budget. I share some great tactics as well as my favorite Super Bowl ads this year and why.
Website: https://philgrahamdigital.com
Many Facebook ads don't fail overnight, they fade over time. Here's why that happens and how I think about diagnosing it and fixing it.
Website: https://philgrahamdigital.com
Quick earnings recap today from Meta, most important to advertisers is daily active people, which has grown again!
Website: https://philgrahamdigital.com
How often should you really refresh your Facebook and Instagram ads? In this episode, I break down why time-based refresh rules may cause more harm than good and share the real signals I look for before making changes.
Website: https://philgrahamdigital.com
Creative trends shift fast. Here's what's working for us now, what's fading away, and what we're going to focus on when it comes to Facebook and Instagram ad creatives in 2026.
Website: https://philgrahamdigital.com
If your goal is to get as much value as you can from your Facebook ads budget in 2026, whether it's large or small, this episode walks you through the approaches we're using and my strategies and recommendations.
Website: https://philgrahamdigital.com
Here's the approach I'm using for Facebook Ads in 2026: The structure, priorities, and creative strategy behind how I'm setting up campaigns in 2026.
Website: https://philgrahamdigital.com
Thinking about where to focus your marketing in 2026? Here are five reasons Facebook Ads continue to be one of the smartest plays for businesses that want predictable, scalable marketing systems.
Website: https://philgrahamdigital.com
Today is our annual Facebook Ads frequently asked questions episode and I also share the #1 Facebook Ad lesson I learned in 2025.
Website: https://philgrahamdigital.com
Many advertisers chase the wrong problems. Here's the very first thing I fix in almost every ad account I audit, and why it changes everything you do next.
Website: https://philgrahamdigital.com
There's one Facebook and Instagram ad structure I've used across industries, offers, and budgets, and I keep coming back to it because I love it so much. In this episode, I'll break down the simple formula I keep coming back to, and the one twist I use to make it resonate with my audience.
Website: https://philgrahamdigital.com
The busiest ad weeks of the year are here and there's still time to make smart, strategic moves. In this short episode, we'll cover the key things to adjust in your Facebook & Instagram ads this month: what to pause, what to refresh, and how to shift your messaging as shipping deadlines approach. Ten minutes, all action, no hype, no fluff.
Website: https://philgrahamdigital.com
Testing new Facebook ads can either teach you what works and doesn't, or burn through your budget fast. In this quick, practical episode, I'll walk you through how I test new ads efficiently, what to look for in your early data, and how to spot winners before scaling.
Website: https://philgrahamdigital.com
Running Facebook ads on a small budget doesn't mean it's impossible to get great results, it just means you need a smarter plan. In this short episode, I'll break down how to try and make every dollar count, avoid the mistakes that can waste money, and get more data and momentum from limited spend.
Website: https://philgrahamdigital.com
Today I'm doing something a little different, a quick Facebook Ads FAQ episode! I'm answering some of the most common questions I get from advertisers and business owners all the time, from small budgets to AI targeting and more.
Website: https://philgrahamdigital.com
If people scroll right past your Facebook and Instagram ads, it's not just about your targeting, it's also psychology. In this short episode, I'll unpack the real reasons some people ignore ads and what you can do to try and stop the scroll and earn attention the right way.
Website: https://philgrahamdigital.com
Meta just reported earnings, and it's great news for advertisers. Here's a quick 3-minute recap of what stood out and why it matters.
Website: https://philgrahamdigital.com
Meta wants you to let its AI handle targeting for you, but should you trust it? In this episode, I'll uncover when it actually helps to let Meta pick your audience, and when it may quietly waste your budget. Learn the smart way to blend AI automation with real human strategy so you stay in control.
Website: https://philgrahamdigital.com
Boosting Facebook and Instagram posts might feel like running ads, but it can sometimes be one of the biggest mistakes I still see some advertisers make here in late 2025. In this episode, I'll break down why boosting could hold you back and what to do instead.
Website: https://philgrahamdigital.com
When a Facebook Ad account stops working, most people throw money at it or start randomly guessing. In this episode, I'll walk you through the first things I look at when results tank, so you can troubleshoot smarter and fix what's really broken.
Website: https://philgrahamdigital.com
There’s no shortage of bad Facebook Ad advice online, but A LOT of it is just plain horrible. In this episode, I’ll cover some of the worst tips I still see floating around in late 2025 and what to do instead.
Website: https://philgrahamdigital.com
In this special episode, I share some breaking news from this week that should be amazing for Facebook and Instagram advertisers and I also share a PSA of what NOT to do that can hurt many advertisers.
Website: https://philgrahamdigital.com
Your Instagram ads might be getting views, maybe even likes, but are they actually getting SALES? In this short episode, I share three common reasons why Instagram ads sometimes fail to convert and offer practical ways to rethink your approach.
Website: https://philgrahamdigital.com
Some of the most effective Facebook & Instagram ads don’t always look like ads at all. In this episode, we explore how native looking content (ads that look like posts) can sometimes blend seamlessly into the feed and may get more attention, spark curiosity, build trust, and could lead to unexpected results. You should be testing these no call to action style ads!
Website: https://philgrahamdigital.com
AI and Advantage+ are powerful but many advertisers make big mistakes when them that may cost time and money. Today, I share the three most common (and potentially costly) mistakes advertisers make when they hand over too much control to Meta’s AI, plus practical fixes you can deploy today.
I am pro-AI and pro-Advantage+, but ONLY when you remain the pilot and don't give up too much control!
Website: https://philgrahamdigital.com
Discover 3 common mistakes both experienced and new Facebook and Instagram advertisers are making, and the quick, practical fixes that could be a game changer.
Website: https://philgrahamdigital.com
Are Facebook Lead Ads better than sending traffic to your landing page? In this quick episode, I break down the pros, cons, and what’s actually working in 2025. You’ll learn when to use each strategy and how to make the smart choice for your funnel and audience.
Website: https://philgrahamdigital.com
Imagine an ad so specific it feels like it’s speaking directly to your fears, goals, or desires. That’s micro-targeting and it’s what many smart advertisers are doing in 2025 and beyond.
Website: https://philgrahamdigital.com
Have you ever been stuck staring at a blank screen, trying to write a scroll stopping Facebook ad? In this quick episode, I’m sharing 3 super simple ways to generate better hooks fast. No magic, no fluff, just real methods I use when I need great ad copy right now.
Website: https://philgrahamdigital.com
When I’m launching a new ad, I don’t always start with polished, high production "perfect" video ads. I start “ugly” and there’s a reason for it. In this short episode, I’ll explain why scrappy, low fidelity ads can often outperform the fancy stuff.
Website: https://philgrahamdigital.com
What would a billion dollar brand like Apple or Nike do if they only had $500 to spend on Facebook Ads? It’s probably not what you think. In this quick episode, I’m breaking down how big brands think small and how you can borrow their strategy even with a lean budget.
Website: https://philgrahamdigital.com
Today, Meta announced their earnings report for the 2nd quarter of 2025 and in this short and quick episode, I cover the most important things advertisers need to know and why it’s such great news for advertisers!
Website: https://philgrahamdigital.com
Before you pause your ad campaigns or rebuild your entire funnel from scratch, try this! In this quick episode, I’ll walk you through my simple 3-minute Facebook & Instagram Ads health check that can help reveal issues and what to fix first.
Website: https://philgrahamdigital.com
There are many "best practices" for Facebook and Instagram ads but sometimes, following them blindly can tank your results. In this short episode, I’m sharing a few “best practices” I sometimes ignore, why I do it, and what I do instead. If your ads feel stuck or you're frustrated, this might be why.
Website: https://philgrahamdigital.com
Scaling sounds like the goal but if you’ve ever increased your ad budget and watched your results fall apart, you’re not alone. In this short episode, I’ll break down why scaling sometimes kills so many Facebook and Instagram ad campaigns and what to do instead.
Website: https://philgrahamdigital.com
Wondering why your Facebook & Instagram Ads aren’t working? This episode is for you. I’m sharing some of the biggest mistakes I see every day, from bad strategy to listening to fake gurus, so you don’t fall into the same traps.
Website: https://philgrahamdigital.com
Clicks but no conversions? Warm ads falling flat? Let’s take a closer look at what might be happening inside your funnel. In this episode, I’ll share a simple checklist to help you spot potential issues and make informed adjustments.
Website: https://philgrahamdigital.com
Still boosting posts or struggling with Facebook Ads and blaming the algorithm? You’re not alone. In this episode, I’m sharing 5 common Facebook Ad myths that might be throwing off your strategy, from misunderstood budgets to what really went wrong with your ads. Tune in for clarity and confidence in your next steps.
Website: https://philgrahamdigital.com
Are you testing your Facebook and Instagram ads? I hope so, but the problem is, many advertisers are doing it wrong. In this episode, I break down the biggest testing mistakes I see, and how to fix your approach so you’re not just burning budget without answers.
Website: https://philgrahamdigital.com
If your Facebook and Instagram ads look like ads, you may have already lost the scroll battle. In this episode, I’ll show you 5 simple ways to help make your ads look native, so they blend into the feed, feel natural, and help get you noticed.
Website: https://philgrahamdigital.com
Struggling to grab attention with your ads? In this episode, I break down real Facebook and Instagram Ad hooks that can stop the scroll, plus why they work, when to use them, and how to come up with some of your own.
Website: https://philgrahamdigital.com
Have a $1,000 Ad budget and not sure how to spend it? In this episode, I’ll show you exactly how I’d spend that money on Facebook and Instagram Ads this month, including what to skip, what to prioritize, and how to break it out.
Website: https://philgrahamdigital.com
If your Facebook and Instagram ads are struggling, you’re not alone. In this episode, I break down the most common reasons many Facebook Ads fail and what some smart advertisers are doing differently.
Website: https://philgrahamdigital.com
Today, I am answering 6 hot Facebook & Instagram ad questions in under 10 minutes. No fluff, just real talk. From busting myths to budget tips and ad copy secrets, this fast-paced episode is packed with value. Plus, big news: Threads ads are here! Don’t miss it.
Website: https://philgrahamdigital.com
Many advertisers miss these 3 retargeting audiences and sometimes they can be very effective, with exceptions of course. In this quick episode, I’ll break down who they are, why they matter, and how to build ads specifically for them. Don’t waste your warm traffic, learn how to leverage it with my new strategic retargeting plan for mid 2025!
Website: https://philgrahamdigital.com
Today, Meta announced their earnings report for the first quarter of 2025 and in this short and quick episode, I cover the most important things advertisers need to know and why it’s such great news for advertisers.
Website: https://philgrahamdigital.com
Is ChatGPT giving out bad ad advice? In this episode, I share where AI misses the mark on Facebook Ads and how to use it correctly. Don’t let generic tips potentially tank your strategy. Learn how to use AI like a real ad expert.
Website: https://philgrahamdigital.com
In this episode, I share some tips and practical advice on how Facebook and Instagram Ads could be your secret weapon in a recession or any economy, bad or good. Don’t let fear crush you, there are tremendous opportunities out there right now!
Website: https://philgrahamdigital.com
Discover how some Facebook & Instagram Ad experts are approaching Ads differently in 2025 and what sets them apart from the rest.
Website: https://philgrahamdigital.com
Feeling stuck or unsure about your Facebook & Instagram Ads? In this quick episode, I’ll show you how to audit your ads in just five minutes. You’ll discover how to spot common problems, explore ways to potentially improve your targeting, and get ideas for quickly testing and optimizing your creatives. Stop guessing and get clarity and actionable insights in minutes!
Website: https://philgrahamdigital.com
Many are asking if Facebook Ads still work. In this episode, I break down what’s really going on, why some advertisers are struggling, and most importantly, how to quickly adapt your strategy to the evolving landscape. Don’t panic, Facebook Ads aren’t dead, in fact, they are better than ever!
Website: https://philgrahamdigital.com
Not sure if you’re spending your Facebook & Instagram Ads budget the right way? In this episode, I’ll break down how we allocate our budget wisely—where to invest more, where to cut back, and how to avoid common overspending mistakes. Whether you’re running ads on a tight budget or scaling up, there's something for everyone in this episode!
Website: https://philgrahamdigital.com
Your Facebook and Instagram Ads might be driving traffic, but are your landing and sales pages costing you conversions and sales? In this episode, I’m revealing five landing page fixes you should test that might improve conversions.
Website: https://philgrahamdigital.com
In this episode, I share some further insights about what AI is currently good at when it comes to Meta Ads as well as what it ISN’T good at because so many advertisers use AI wrong & make costly mistakes with their ads.
Website: https://philgrahamdigital.com
I love AI and I love Facebook and Instagram Ads. AI can be used for great ads BUT, so many advertisers make costly mistakes when trying to use AI for their marketing. Listen and learn some of the most common mistakes and how you can avoid them.
Website: https://philgrahamdigital.com
Today, I’m sharing 4 very important ad metrics for Facebook and Instagram Ads. These are metrics that you can’t ignore, and it’s not enough to know what they are, you should be trying to improve them consistently as well. Don’t miss out, lots of value in this one!
Website: https://philgrahamdigital.com
Are your Meta ads underperforming? In this episode, I’m sharing the step-by-step process we use to identify why an ad isn’t working and what steps we take to try to improve results.
Website: https://philgrahamdigital.com
Today, I’m sharing my favorite Ads from the Super Bowl and more importantly, how you can leverage some of the cool Super Bowl Ad tactics in your Facebook and Instagram video Ads without needing a huge budget.
Website: https://philgrahamdigital.com
Today, I'm sharing some powerful strategies I use and highly recommend when it comes to low budget Facebook and Instagram Ads, based on my experience.
Website: https://philgrahamdigital.com
Today, Meta announced their Q4 earnings and user numbers and I share the good news and more importantly, what that means for advertisers in this short episode!
Website: https://philgrahamdigital.com
I'm excited to share my brand new and very powerful AI personalized quiz funnel that is ideal for both B2B and B2C and I'll be teaching you how to leverage this with your Facebook and Instagram Ads.
Website: https://philgrahamdigital.com
Ready to try and level up your Facebook video ads in 2025? In this episode, I'm sharing my ultimate guide for Facebook and Instagram video Ads. This is the perfect time to leverage video in your advertising, don't miss out!
Website: https://philgrahamdigital.com
Facebook and Instagram Ads are evolving, are you keeping up? In this episode, I share some of my best practices for Facebook and Instagram Ads in 2025. Listen to stay ahead of the competition!
Website: https://philgrahamdigital.com
Happy New Year! There is so much opportunity with Facebook and Instagram Ads in 2025 and today, I'm going to share why I think advertisers and entrepreneurs should be going all in on Meta Ads this year and why it could potentially hurt you if you don't. Next week I'll be covering some of my best practices for ads in the new year.
Website: https://philgrahamdigital.com
Today, it's the last day of 2024 and I've got a fun episode of your frequently asked questions about Facebook and Instagram Ads as well as some fun personal questions mixed in. Don't miss it!
Website: https://philgrahamdigital.com
In this episode, learn how to create powerful Facebook and Instagram ads like Nike, but without the big-budget spend. Discover ad targeting and placement tips, creative techniques, and more!
Website: https://philgrahamdigital.com
In today's episode, I'll share some of my favorite tests that Facebook and Instagram advertisers should be doing. These 5 simple but powerful tests can sometimes make a huge difference!
Website: https://philgrahamdigital.com
In this episode, I share 5 secrets I discovered about Dollar Shave Club's iconic viral video ads and how you can leverage similar strategies to potentially create impactful, memorable Facebook and Instagram video ads, even if you don't have a large budget.
Website: https://philgrahamdigital.com
In this episode, I share seven reasons why your Facebook & Instagram video ads might be failing and some actionable tips on what to do instead.
Website: https://philgrahamdigital.com
It's almost Black Friday and Cyber week so today, I'm excited to share 7 important last-minute Facebook and Instagram Ad tips you can leverage for the holiday selling season!
Website: https://philgrahamdigital.com
Today, I'm sharing 7 powerful Facebook and Instagram Ad tips that can be leveraged with any size ad budget!
Website: https://philgrahamdigital.com
Instagram Reels Ads are hot right now! Today, I'm sharing some of my favorite ad angles for Reels that may help you capture more attention and make your ads stand out.
Website: https://philgrahamdigital.com
In this episode, I share 5 crucial Facebook Ad metrics to not only track, but optimize when it comes to your Facebook and Instagram Ads.
Website: https://philgrahamdigital.com
Meta had earnings today (October 30th 2024) and in this short recap, I talk about why it was such great news for advertisers.
Website: https://philgrahamdigital.com
In this episode, I share some tips and strategies we use to optimize Facebook and Instagram ads efficiently. Listen and learn how small, consistent adjustments can sometimes make a big difference without taking up too much of your time.
Website: https://philgrahamdigital.com
Unlock the power of retargeting ads this fall and winter! In this episode, I’m sharing my 2024 retargeting formula, including strategies, ad objectives, audience targeting, and creative ideas. Learn how to leverage your warm audience with my strategic retargeting plan!
Website: https://philgrahamdigital.com
Get ready for a fun and insightful Facebook Ads FAQ! In this episode, I’m answering your most burning ad questions—from lowering costs to handling ad fatigue—plus a personal question you didn’t see coming. Whether you're new to Facebook Ads or a seasoned pro, you’ll leave with practical tips and a smile!
Website: https://philgrahamdigital.com
Today, I'm sharing 4 common Facebook Ad mistakes that many advertisers make during the holidays. Sometimes, these mistakes can be very costly in time or money!
Website: https://philgrahamdigital.com
Ready to elevate your Holiday Facebook Ad game? In this episode, we go over a powerful strategy to craft high-impact campaigns that can start nurturing your audience early for better potential payoffs in the peak November and December sales season. Learn how to optimize your budget, leverage video ads, and master staggered retargeting—which can sometimes help turn cold prospects into high potential warm buyers during the holidays. Plus, we talk about the importance of making data-driven decisions with your Ads.
Website: https://philgrahamdigital.com
Get ready to crush Facebook and Instagram Ads this holiday season! In Part 1 of this 3-part series, I dive into the latest consumer and ad trends shaping the 2024 holiday landscape. Discover key insights that could potentially give you a huge edge this holiday season whether you are an e-commerce business, local business, service, digital, or a creator.
Website: https://philgrahamdigital.com
Headlines matter, and in this episode, I'm sharing my top 5 tips for scroll-stopping headlines for your Facebook and Instagram Ads. Great headlines can help your ad's effectiveness, differentiate you, and help get your ads noticed so you stand out from the crowd!
Website: https://philgrahamdigital.com
In this episode, we focus on the power of emotional triggers in Facebook and Instagram ads and explore how emotions like fear of missing out, nostalgia, curiosity, happiness, and inspiration can sometimes significantly impact your ad performance. I also provide practical examples and five specific copywriting techniques to help you harness these emotional triggers in your ads.
Website: https://philgrahamdigital.com
Today, I'm sharing 5 advanced Facebook and Instagram ad targeting strategies that you should try right now. I'll be sharing some actionable steps and insights to help you navigate the complex world of audience targeting. Tune in to learn how to leverage both broad and segmented audiences with the goal of making your ads more relevant and effective.
Website: https://philgrahamdigital.com
In today's episode, discover five essential traits and skills that can set many top advertisers apart. Learn the importance of understanding your audience, harnessing data, unleashing creativity, adapting effectively, and staying persistent. Tune in to elevate your advertising game!
Website: https://philgrahamdigital.com
In this episode we are diving into the world of Instagram Reels ads with expert tips and best practices on how to make the most of this popular ad placement, from creating ideal 9x16 vertical videos to using engaging hooks, music, and captions. Phil also shares practical advice on leveraging manual placements for Reels and Stories to test and optimize your ad performance. Tune in to discover how to enhance your Reels ads and potentially maximize their impact without boosting posts. Don't miss out on these valuable insights and actionable strategies to elevate your ad game!
Website: https://philgrahamdigital.com
In this episode, I delve into seven very common mistakes many advertisers make with Facebook and Instagram ads. From improper targeting to neglecting data-driven decisions, we'll discuss how to navigate these challenges and optimize your ad strategies.
Website: https://philgrahamdigital.com
In this episode, we're diving deep into maximizing Facebook and Instagram leads with 11 actionable strategies for creating better campaigns. From optimizing your lead forms to leveraging best practices straight from Facebook, these tips could be a game-changer for your business. Whether you're in e-commerce, local business, selling courses, or any other type of business, these techniques are designed to potentially boost your lead quality and conversion rates. Plus, I'll share insights on A/B testing, mobile optimization, and more to help you fine-tune your approach. Join me as we explore these powerful methods that could potentially transform your ad performance.
Website: https://philgrahamdigital.com
In this special quarterly episode recorded on Wednesday, July 31, 2024, I dive into Meta's latest earnings report and what it means for advertisers. I'll break down the impressive numbers, including a remarkable rise in advertising revenue and a mind blowing daily active people/users number. Learn why Facebook and Instagram continue to be the top platforms for digital advertising.
Website: https://philgrahamdigital.com
Today, I'm excited to dive deep into the power of the Facebook pixel. I will share why simply having your pixel installed isn't enough. It's crucial to optimize it for better results, especially with recent technology changes. Many advertisers miss out on potential by not fully utilizing their pixels, so I will be sharing my top three optimization steps that you can implement right away. Whether you're a seasoned pro or new to Facebook ads, this episode should provide actionable insights so get ready to take your pixel optimization to the next level!
Website: https://philgrahamdigital.com
In this episode, I dive into four crucial Facebook and Instagram Ad metrics that marketers should be tracking to optimize their efforts which could help achieve better results.
Website: https://philgrahamdigital.com
In this episode, I dive into why your Facebook ads might be failing even when the ad metrics look promising and I'll be sharing six key areas beyond the ads themselves that can impact your campaign's success. This episode is packed with insights on conversion optimization, offer strategies, and more to help you troubleshoot and improve your ad performance.
Website: https://philgrahamdigital.com
Today, I'm covering my top 3 Facebook and Instagram Ad Objectives that you should be focusing on as of July 2024. There is more than one objective that can be useful for many types of advertisers, make sure you are leveraging these different objectives.
Website: https://philgrahamdigital.com
Today, I'm talking about how to leverage and get more out of a small Facebook ad spend with four essential steps. Learn practical strategies to optimize your campaigns, reach your target audience, and potentially improve results without breaking the bank. Perfect for small businesses and budget-conscious marketers!
Website: https://philgrahamdigital.com
Today, we're going to talk about why building trust and credibility in your Facebook and Instagram Ads can make such a big difference in conversions, and how I recommend building trust and credibility in your Ads without having to raise your Ad budget.
Website: https://philgrahamdigital.com
Today, I've got a powerful step-by-step guide for you on mastering dynamic, personalized ads on Facebook and Instagram. These types of ads can be so powerful and can be done with audiences large and small. Listen and up-level your ad game today!
Website: https://philgrahamdigital.com
In this episode, I'll share 8 common reasons why so many Facebook and Instagram advertisers fail. There's a ton of value in this one, make sure you avoid these mistakes!
Website: https://philgrahamdigital.com
Today, I'm sharing 3 of my favorite types of Facebook and Instagram ads that you should be running right now. These can be very impactful, powerful, and could also help you rise above the noise and stand out. Don't miss this one!
Website: https://philgrahamdigital.com
There are so many different tools and software options for running a business and running ads and I don't want you to waste money on tools that don't work and/or tools you don't need. I've tried just about everything out there and today, I'm recommending my top picks for Facebook and Instagram ad tools and software!
Website: https://philgrahamdigital.com
Today, I'm pulling back the curtain on my top five favorite Facebook and Instagram Retargeting Ads and I'll be sharing some actionable insights you can test and use today. Tune in to transform your Retargeting approach!
Website: https://philgrahamdigital.com
In this episode, I'm sharing 11 red flags that I've seen many Facebook Ad and marketing fake guru's use, whether it's Ad agencies, individual people running Ads for others, or even courses and education etc. I want to help you avoid scammers and fake guru's whether you are trying to learn how to run Ads or hiring someone to run them for you.
Note: This episode is my opinion and not a claim that anyone who does these things is automatically a fake guru or scammer, there are exceptions but in my experience, I would stay far away from the people that exhibit the red flag's I'm sharing in today's show.
Website: https://philgrahamdigital.com
Today, I'm sharing 3 tips that could improve your Facebook and Instagram Ads and may also bring the cost down in some situations. You definitely want to test this stuff!
Website: https://philgrahamdigital.com
Today, I'm sharing 2 of my favorite funnels and hooks that could dramatically transform your Facebook and Instagram Ads! These can be used for any kind of product or service, small budget, large budget, big brand, or even solo entrepreneur, very powerful stuff!
Website: https://philgrahamdigital.com
This is a special episode on Meta's earnings they announced yesterday on April 24th 2024. Yes, I love the earnings increase but as an advertiser and business, I'm most focused on whether Meta/Facebook/Instagram is growing users and not only is that still happening, I believe it's the best platform in the world to advertise on, by far. Listen and hear the great news from yesterday's earnings and how that benefits advertisers.
Website: https://philgrahamdigital.com
Today, I'm sharing 4 costly Facebook and Instagram Ad mistakes that are VERY common, but many times overlooked and not talked about enough. You want to make sure you avoid these mistakes, don't miss out.
Website: https://philgrahamdigital.com
Today, I'm sharing some tips on how to use Chat GPT and AI to help you with better Facebook Ad audience research and improved Ad copy. I'll share some of the key questions we ask Chat GPT to help us understand our audience better, and I'll also talk about mistakes that many advertisers make with Chat GPT and AI that costs them time and money.
Website: https://philgrahamdigital.com
Today, I rank all of the Facebook and Instagram Ad Objectives on a tier list and show my favorites, from worst to first! Choosing the right Ad objectives could mean the difference between failure and success, don't miss out!
Website: https://philgrahamdigital.com
I've worked with many people over the years and have identified some key traits and differences that separate many of the successful entrepreneurs and advertisers versus those who are not where they want to be, and today, I'm sharing the key traits that relate specifically to Facebook Ads.
Website: https://philgrahamdigital.com
In this episode, I teach you how to unlock the power of Facebook and Instagram quiz ads and I cover key strategies for running quizzes that can generate leads, filter out those who are not your ideal clients or customers, and build more trust with your audience.
Website: https://philgrahamdigital.com
Today, I'm sharing 6 expert tips that could slash your Facebook and Instagram Ad costs and/or improve your results. This is based on many years of experience and data, and some of this is also what I've learned directly from Facebook as well, and it can be very powerful and helpful for advertisers!
Website: https://philgrahamdigital.com
Today's episode offers practical tips for using memes in Facebook and Instagram Ads to engage and captivate your target audience. This episode is a must-listen for anyone looking to harness the viral potential of memes to boost their brand with advertising.
Website: https://philgrahamdigital.com
In this episode, I share the key tools and software I use and recommend for Facebook and Instagram Ad success here in 2024, as well as mistakes many people make with software and tools, including wasting too much money on them. I also talk about which kinds of tools to avoid that can be very costly and could give you bad results.
Website: https://philgrahamdigital.com
Learn my game-changing 3 Step Facebook and Instagram Ads Funnel. Listen and dive into cutting-edge strategies that could supercharge your business.
Website: https://philgrahamdigital.com
In this episode, I will unveil some core elements and psychology of Irresistible Facebook & Instagram Ads and provide you with valuable insights that you can leverage and test with your Ads.
Website: https://philgrahamdigital.com
In this episode, I'm sharing 7 Super Bowl Ad strategies that you can use for your Facebook and Instagram Ads without a large budget. I condensed all of the great Super Bowl Ads into 7 different strategies that advertisers can use and am excited to share them with you today.
Website: https://philgrahamdigital.com
Today, I answer the question many people have about whether Facebook Advantage Plus audiences are better than segmented audiences. I also share 5 of my favorite audiences to target right now!
Website: https://philgrahamdigital.com
In this episode, I cover Meta's quarterly earnings report that was released today and it had some GREAT news for advertisers!
Website: https://philgrahamdigital.com
In this episode, I share how I would aim to get the most out of a lower budget ad spend and how I would specifically leverage and spend $25 per day on Facebook and Instagram Ads here in 2024.
Website: https://philgrahamdigital.com
Today, I'm sharing my top 3 Facebook and Instagram Ad trends and tips for 2024! Discover tips on using AI and Chat GPT, advanced audience targeting techniques, and more. Stay ahead in the world of digital marketing and listen now!
Website: https://philgrahamdigital.com
In this episode, I share our new 2024 Instagram Reels Ad success playbook and game-plan. I'll be sharing strategy, tactics, and how we will be leveraging Instagram Reels Ads this year!
Website: https://philgrahamdigital.com
In this episode, I'm sharing some of my best tips for crushing Facebook and Instagram Ads here in 2024. There is so much opportunity but so many mistakes advertisers make that cost them time and money. Today, I'm sharing what I recommend and why.
Website: https://philgrahamdigital.com
In this episode, I share 5 reasons why advertisers should go ALL IN on Facebook and Instagram Ads in 2024.
Website: https://philgrahamdigital.com
Today, I share the #1 Facebook Ad lesson I learned in 2023 and also do a fun FAQ where I answer listener questions about Facebook and Instagram ads, marketing, and business. It's the last episode of 2023 and I can't wait to connect with you in 2024 as well!
Website: https://philgrahamdigital.com
Unlock the potential of your Facebook and Instagram video ads with this must-listen episode. I share 6 key secrets for great Facebook and Instagram Video Ads!
Website: https://philgrahamdigital.com
In today's episode, I delve into the transformative world of AI and share how we harness the power of ChatGPT for Facebook Ad success. I'll be sharing three potent strategies that leverage this cutting-edge technology and help equip you with innovative tools to elevate your Facebook Ad game. Tune in to unlock the potential of AI in your advertising efforts!
Website: https://philgrahamdigital.com
In this episode, I delve into four crucial lessons gleaned from managing millions of dollars of Facebook advertising spend. These insights could be pivotal to transforming your approach on how you run ads. Tune in to uncover these game-changing strategies and ensure you're not missing out on valuable knowledge that could elevate your advertising success!
Website: https://philgrahamdigital.com
Today, I share 5 Facebook and Instagram Ad mistakes that are commonly made by advertisers and even ad agencies. These can be costly so you definitely don't want to miss out on this episode.
Website: https://philgrahamdigital.com
Just like elite athletes have certain things in common, so can high-performing Facebook and Instagram Ads and today, I want to share my favorite elements that have been a part of some of our successful high-performing Facebook Ads.
Website: https://philgrahamdigital.com
Learn my amazing Netflix Carousel Facebook and Instagram ad method that has worked really well for us. I don't see other people doing this stuff, it's next level and truly powerful!
Website: https://philgrahamdigital.com
In this episode, you'll learn 3 potential million dollar hooks for your Facebook and Instagram Ads. These are VERY powerful hooks! I also cover a few common mistakes most advertisers make with the hooks in their ads.
Website: https://philgrahamdigital.com
One big challenge is that most advertisers don't know what kind of videos work well as an Instagram Reels Ad. In this episode, I share 7 proven ideas for EPIC Instagram Reels Ads.
Website: https://philgrahamdigital.com
Today, October 25th 2023, Meta/Facebook announced their quarterly numbers for the stock market and there is some really great information in there that's a huge plus for advertisers. In this short episode, I break it all down and talk about users and how Facebook is wining the iOS privacy changes versus ALL the other ad platforms.
Website: https://philgrahamdigital.com
In this episode, I teach you how to create short, effective, 15 second vertical Facebook and Instagram video ads, which according to Facebook, could lower your ad costs.
Website: https://philgrahamdigital.com
In this episode, I cover 3 common (and very costly) mistakes that many Facebook advertisers are making right now, here in Fall of 2023. You do NOT want to be making these mistakes.
Website: https://philgrahamdigital.com
In this episode, I share 4 specific, simple, and effective Facebook ad tests that you can do which could help you save money when it comes to running ads on Facebook and Instagram. I share 4 simple tests that you can literally launch today or this week. Very powerful stuff!
Website: https://philgrahamdigital.com
In this episode, I share 3 key strategies we use to help attract higher quality Facebook and Instagram Ad leads. These can be very powerful and are definitely something advertisers need to be testing.
Website: https://philgrahamdigital.com
In this episode, I share 7 habits of highly effective and successful advertisers. I've worked with many people over the years and have identified some key habits that separates the successful people from those who fail. This episode could be a game changer, don't miss it.
Website: https://philgrahamdigital.com
In this episode, I share 5 surprising reasons why Facebook and Instagram Ads can fail and how you can prevent them. I also give you some pro tips that have been game changers for us. Don't miss out!
Website: https://philgrahamdigital.com
In this episode, I share some tips on how to crush it with Facebook and Instagram Ads during the 2023 upcoming holiday season and some major mistakes to avoid.
Website: https://philgrahamdigital.com
In this episode, I share 6 very powerful Facebook Ad audience targeting hacks that we are absolutely loving right now. Proper targeting is a big key to success when it comes to running Ads, don't miss this one!
Website: https://philgrahamdigital.com
In this episode, I share 3 of the most important things you should be testing when running Facebook and Instagram Ads. These tests, along with many others are part of our secret sauce and can make such a huge difference. I also share some common mistakes advertisers make when it comes to testing. Total game changer.
Website: https://philgrahamdigital.com
In this episode, I share my #1 Facebook Ad tip for Fall of 2023 and also answer listener questions, including what the #1 reason I think people fail with ads is, how to find the right person/company to run your ads, do I like dogs or cats better, my predictions on the future of ads, targeting strategies, and more. There is a lot of gold in this episode!
Website: https://philgrahamdigital.com
In this episode, I share my 3-step Facebook and Instagram Ad abandoned opportunity retargeting funnel. This is some next level stuff you don't want to miss because so many advertisers fail to re-engage with their warm audience effectively and there is so much opportunity in doing so.
Website: https://philgrahamdigital.com
In this episode, learn how I'd spend $25 per day on Facebook and Instagram Ads. I share my framework, what I'd test, how I'd split the budgets up, and much more!
Website: https://philgrahamdigital.com
In this episode, I share 3 META, as in "most effective tactics available" Facebook and Instagram Ads you should be testing and running right now. There are multiple META's but these 3 are some of my favorites and can be VERY powerful!
Website: https://philgrahamdigital.com
In this episode, I share my favorite 4-step Facebook and Instagram Ad formula. This is a game changer, especially because so many people lose money running bad Ads.
Website: https://philgrahamdigital.com
In this episode, I share why this is the PERFECT time to be going all in on Facebook and Instagram Ads and also share some tips on how best to do it so you can leverage the opportunity.
Website: https://philgrahamdigital.com
I've identified 7 specific strategies and tactics that Amazon successfully uses and you can leverage these same strategies with your Facebook and Instagram Ads, even on a small budget.
Website: https://philgrahamdigital.com
I've got an extra episode for you guys today about the new Instagram Threads. My normal episode still comes out tomorrow and it's a great one! Today, we talk about IG Threads, advertising on Threads, how I'll be using it, and more.
Website: https://philgrahamdigital.com
In this episode, I share 6 costly Facebook Ad mistakes to avoid in the Fall and Winter of 2023 which is right around the corner. These mistakes are very common so don't miss this one.
Website: https://philgrahamdigital.com
In this episode, I share a powerful strategy called trendjacking and show you how we find trends and then leverage them as hooks for our Facebook and Instagram Ads.
Website: https://philgrahamdigital.com
In this episode, I share 5 numbers that are vital to your Facebook Ad and business success. These numbers should not only be measured and tracked, but improved on a regular basis because it can give you such an edge and advantage.
Website: https://philgrahamdigital.com
In this episode, I share our powerful methods for scaling Facebook and Instagram Ads. It's not just about scaling your budget, we also scale audiences, creatives, objectives, and optimizations. Many advertisers lose money when trying to scale, learn how we recommend scaling Ads in this episode.
Website: https://philgrahamdigital.com
In this episode, I talk about Facebook Ad budgets. So many people ask me how much they should be spending and whether certain amounts are enough so in today's episode, I teach you how I go about choosing the right budget for Facebook Ads.
Website: https://philgrahamdigital.com
In this episode, I share my hot Facebook and Instagram video ad formula for mid 2023. Too many people are running bad video ads that cost them money, learn what I recommend instead and start creating great video ads!
Website: https://philgrahamdigital.com
In this episode, I share my powerful retargeting strategy for Facebook and Instagram Ads. I share many of the different retargeting audiences I create AND some Ad copy angles you should be using as well. Retargeting with a clear strategy can be a total game changer.
Website: https://philgrahamdigital.com
In this episode, I share my ultimate 3-step Facebook Ads and marketing Funnel as well as some cool news about AI and Facebook Ads.
Website: https://philgrahamdigital.com
In this episode, I share 4 impactful tips and strategies to help maximize small Facebook Ad budgets and Ad spend. This stuff is powerful so you don't want to miss it!
Website: https://philgrahamdigital.com
In this episode, I share part of our secret sauce on how to measure your success when it comes to Facebook and Instagram Ad data and metrics and I teach you guys how we do it. This is valuable stuff, don't miss out!
Website: https://philgrahamdigital.com
In this short bonus episode, I share some of what we learned from Meta's earnings report on April 26th 2023 including the staggering number of daily and monthly active users. This is amazing news for advertisers!
Website: https://philgrahamdigital.com
In this episode, I share 5 big, and very common Facebook and Instagram Ad mistakes that can cost advertisers money. Avoiding these mistakes can make a huge difference when it comes to running Ads so make sure to check out today's show.
Website: https://philgrahamdigital.com
In this episode, I share how you can make Facebook and Instagram Ads your secret weapon during a recession or times of inflation. So many advertisers cut the wrong things and make big mistakes when there are tremendous opportunities. Today, I'm sharing 3 ways to leverage Facebook Ads to become your secret weapon.
Website: https://philgrahamdigital.com
In this episode, I share a powerful strategy called "The Exposure Effect". It's based on science, psychology, and data and can help give you an edge and advantage when it comes to advertising on Facebook and Instagram. This is a must listen!
Website: https://philgrahamdigital.com
In this episode, I share my simple 3-step formula for amazing Facebook and Instagram Ads. So many advertisers lose money because their Ads aren't very good, this formula is what we use and has worked amazingly well.
Website: https://philgrahamdigital.com
In this episode, I share 6 traits that are common amongst many entrepreneurs and advertisers who are successful and how to also avoid the mistakes that most failed advertisers make as well.
Website: https://philgrahamdigital.com
Instagram Reels are hot and in today's episode, I teach you the 7 best practices that have helped us leverage Instagram Reels Ads and I also share some mistakes that many advertisers make with IG Reels that can cost them both time and money.
Website: https://philgrahamdigital.com
In this episode, I share 4 of my favorite types of video Ads you should be running on Facebook and Instagram. These 4 video Ads are simple but can be very powerful and effective and have worked amazingly well for us.
Website: https://philgrahamdigital.com
In this episode, I share 3 big advantages I have when it comes to running Facebook and Instagram Ads and how you can learn from and leverage these same advantages too. Don't miss out, these have been a total game changer for me.
Website: https://philgrahamdigital.com
In this episode, I share 3 very common Facebook and Instagram Ad mistakes that most advertisers make. These mistakes could cost you a fortune and so many advertisers lose money because of them. You want to make sure you aren't making these mistakes, listen to this episode to find out how to avoid them.
Website: https://philgrahamdigital.com
In this episode, I share 3 different low budget Facebook and Instagram Ads that are crushing it right now. These Ads can really be a great bang for your buck and whether you have a small budget or a large one, I highly recommend you test these out.
Website: https://philgrahamdigital.com
In this episode, I share 5 effective strategies I saw being used in some of the best Super Bowl Ads from yesterday's game and how you can and should be using them for your own Facebook and Instagram Ads whether you have a large or small budget.
Website: https://philgrahamdigital.com
In this episode, I share the 4 critical metrics we use to help maximize ROI and return on Ad spend from Facebook and Instagram Ads. This episode could be a game changer for many advertisers!
Website: https://philgrahamdigital.com
In this episode, I'm sharing 3 ways I'm using Chat GPT to help create amazing Facebook and Instagram Ads. I'll share how I use it for Ad angles, audience research, testing ad variations, and how to avoid mistakes that people will make with Chat GPT and Facebook Ads that could cost them lots of time and money.
Website: https://philgrahamdigital.com
In this episode, I share 3 of our very effective Facebook and Instagram audience targeting strategies we have been using, including one that I've never seen anyone else even talk about. These could be a game changer for your Ads. I love these and I think you will too!
Website: https://philgrahamdigital.com
In this episode, I share 5 strategies we are using to save more money on Facebook and Instagram Ads in 2023. These are powerful and something every advertiser should know. Don't miss out.
Website: https://philgrahamdigital.com
In this episode, I share my secret sauce on how to crush Facebook and Instagram Ads in 2023. This episode is a must listen with tons of value, I can't wait for you to check it out!
Website: https://philgrahamdigital.com
In this episode, I share 6 reasons you should be going all in on Facebook and Instagram Ads in 2023. You don't want to get left behind, make sure you listen and learn why Ads are such an amazing opportunity here in 2023.
Website: https://philgrahamdigital.com
In this episode, I answer listener questions about Facebook Ads and also share my #1 Facebook Ads tip. It's the last episode of 2022, make sure to also check out next week's episode to kick off 2023 because it's going to be a game changer!
Website: https://philgrahamdigital.com
In this episode, I share the most important basics of the Facebook Pixel, including, the creation of your pixel, putting it everywhere, verifying your website, and getting the best results from your pixel. I also help you avoid mistakes that many advertisers make with their pixel.
Website: https://philgrahamdigital.com
Are you using the right metrics to measure your Facebook ads? In this episode I teach you how to evaluate your ad performance properly and what data I use to make smart decisions.
Website: https://philgrahamdigital.com
In this episode, I share 4 common mistakes that can be very costly when it comes to Facebook Ads and marketing. The mistakes involve software, learning, services, and strategy. You don't want to be making these mistakes and I share what you should be doing instead.
Website: https://philgrahamdigital.com
In this episode, I share 5 important Facebook Ad tests that we run that not only saves us money, but also has made us lots of money as well. Listen and you'll hear the tests I recommend you run with your Facebook and Instagram Ads.
Website: https://philgrahamdigital.com
In this episode, I share my powerful Netflix carousel method for creating great Facebook and Instagram carousel Ads. There's a reason why people binge watch Netflix shows, why not create Facebook Ads they want to keep watching too? I teach you how in this fun episode!
Website: https://philgrahamdigital.com
In this episode, I share my 4 step formula for creating effective lead Ads on Facebook and Instagram. I also share some additional pro tips that could be a game changer for those running Facebook Ads.
Website: https://philgrahamdigital.com
In this episode, I share my favorite Facebook and Instagram audiences to target for the holidays and into the new year. It's a combination of choosing the targeting options like behaviors, demographics and interests, and combining that with the secret sauce of Ad copy and data.
Website: https://philgrahamdigital.com
In this episode, I share by best performing top 4 types of headlines for Facebook and Instagram Ads. It's like a mini masterclass on how to create great headlines for Facebook Ads, don't miss it.
Website: https://philgrahamdigital.com
In this episode, you'll learn my ultra powerful micro content segmented smart Facebook and Instagram Ad retargeting strategy. This could be a huge game changer for many advertisers.
Website: https://philgrahamdigital.com
In this episode, I share my #1 Facebook and Instagram Ad tip for Fall of 2022 and also answer some questions from listeners about Facebook Ads. There's a ton of value in this episode, make sure you don't miss it!
Website: https://philgrahamdigital.com
In this episode, I share 9 common Facebook and Instagram video Ad mistakes that advertisers make that could be costing them a fortune. You should make sure that you are not making any of these mistakes.
Website: https://philgrahamdigital.com
In this episode, I share 5 unique and powerful strategies we've used to successfully scale Facebook and Instagram Ads. This episode could be a game changer for anyone running Ads regardless of your Ad budget.
Website: https://philgrahamdigital.com
In this episode, I teach you my 7 step formula for value bomb landing pages and Facebook Ads. This formula has been responsible for millions of dollars in sales and it's something I consider as part of our secret sauce. This could be a game changer for you and your business.
Website: https://philgrahamdigital.com
In this episode, I share my plan on what to do if your Facebook or Instagram Ads aren't working. Not only do I talk about reasons they aren't working, I give you a simple & proven plan you can follow and put into action this week.
Website: https://philgrahamdigital.com
In this episode, I share 8 red flags to help you spot Facebook Ad scammers and fake marketing guru's and to help you avoid getting screwed and costing you valuable time and money.
Website: https://philgrahamdigital.com
In this episode, I teach you how to prepare for a successful holiday season when it comes to running Facebook and Instagram Ads. What you do now, planting the seeds the right way in September and October can make a huge difference to your success in November, December, and beyond. I teach you what we do and also some common mistakes you should avoid that can cost you money.
Website: https://philgrahamdigital.com
In this episode, I share my updated recommendations and plan on how to get the most out of small budgets with Facebook and Instagram Ads. I share how I would spend $25 per day on Facebook Ads right now and some common mistakes to avoid, especially if you have a small Ad budget.
Website: https://philgrahamdigital.com
In this episode, I share my updated recommendations and plan on how to get the most out of small budgets with Facebook and Instagram Ads. I share how I would spend $25 per day on Facebook Ads right now and some common mistakes to avoid, especially if you have a small Ad budget.
Website: https://philgrahamdigital.com
In this episode, I share 3 things I learned from Apple that have helped us run Ads for clients that have made millions. I'm tired of seeing people flush money down the toilet when it comes to running Facebook and Instagram Ads, it doesn't have to be that way and these 3 keys can make a huge difference.
Website: https://philgrahamdigital.com
In this episode, I share 4 quick and easy tips for successful Facebook and Instagram Ads. These 4 tips are super powerful and very few advertisers actual take advantage of them, so make sure you aren't missing out because these can be game changers for your business.
Website: https://philgrahamdigital.com
In this episode, I share 4 quick and easy tips for successful Facebook and Instagram Ads. These 4 tips are super powerful and very few advertisers actual take advantage of them, so make sure you aren't missing out because these can be game changers for your business.
Website: https://philgrahamdigital.com
In this episode, I share some common reasons why your Facebook and Instagram Ads might not be working and how to fix them.
Website: https://philgrahamdigital.com
In this episode, I share 3 of the Facebook and Instagram Ad targeting audiences that have been working really well. Don't miss out on testing Ads to these 3 prime audiences!
Website: https://philgrahamdigital.com
In this episode, I share 3 types of Facebook and Instagram Ads that you need to be running right now. These Ads can be extremely effective and hardly anyone runs them, much less the right way. Listen to learn what they are and then test them for yourself!
Website: https://philgrahamdigital.com
In this episode, I answer listener questions about Facebook Ads and we talk about budgets, advertising on multiple platforms, inflation and ad costs, how to run effective Ads, and much more.
Website: https://philgrahamdigital.com
In this episode, I share 5 common Facebook and Instagram Ad mistakes that could be costing you money in 2022.
Website: https://philgrahamdigital.com
In this episode, I share the blueprint from one of our "Unicorn Facebook Ads" that is crushing it for a client in an industry where the average cost per action is $12-$15 per action, this unicorn Ad is generating leads in the $1 range from a high quality audience and blowing away everyone's expectations. Learn how we did it in today's episode.
Website: https://philgrahamdigital.com
This episode is part 2 of a 2 part series that dives into the 6 keys of ethical persuasion, taken from Dr. Robert Cialdini's Influence book. We not only cover keys 4, 5, and 6 in this episode, but most importantly, how you can use and leverage these keys in your Facebook and Instagram Ads. It's been an unfair advantage for us for a long time and I want to share it with you!
Website: https://philgrahamdigital.com
This episode is part 1 of a 2 part series that dives into the 6 keys of ethical persuasion, taken from Dr. Robert Cialdini's Influence book. We not only cover the first 3 keys in this episode, but most importantly, how you can use and leverage these keys in your Facebook and Instagram Ads. It's been an unfair advantage for us for a long time and I want to share it with you!
Website: https://philgrahamdigital.com
In this episode, I share 8 keys to success with Facebook and Instagram Ads for those with a small budget. Make sure and listen to this so you can get the most out of your Ad budget.
Website: https://philgrahamdigital.com
In this episode, I teach you important things every advertiser should know about what they should do to lessen the chances of getting their Facebook Ad account shut down as well as things you should also be doing to protect yourself in case it ever does happen so you can continue to run Ads.
Website: https://philgrahamdigital.com
In this episode, I share my strategies for maximizing, leveraging, and getting the most out of Facebook and Instagram Ads during the summer of 2022. I share my plan, how to set yourself up for success, and much more!
Website: https://philgrahamdigital.com
In this episode, I share my #1 Facebook and Instagram Ad tip for mid 2022 and also answer some listener questions about Facebook Ads including how to track Ads, what Ad objective I use the most, and many more!
Website: https://philgrahamdigital.com
In this episode, I share tips to help fight inflation with your Facebook and Instagram Ads. There are things you should be testing that could potentially reduce your ad costs and other strategies that could increase the effectiveness and ROI from your Ads. These things are crushing it for us so I highly recommend you listen to this episode.
Website: https://philgrahamdigital.com
In this episode, I share 5 hot Facebook and Instagram Ad audiences you should be testing and using. They have been working very well and most advertisers get the audience targeting options all wrong.
Website: https://philgrahamdigital.com
In this episode, I share my 6 step Facebook and Instagram ad copy formula that has helped generate millions in sales. You won't want to miss this one!
Website: https://philgrahamdigital.com
In this episode, I share 7 common Facebook and Instagram Ad mistakes that can cost you lots of money. Even 1 of these mistakes can cost you, yet many advertisers are making some or all of these mistakes. Don't let that be you!
Website: https://philgrahamdigital.com
In this episode, I share the #1 Facebook Ads skill you can have for success and it's not what most people think it is. This skill can make the difference between failure and success when running Ads.
Website: https://philgrahamdigital.com
In this episode, I share 7 things we have done that have lowered our CPM's and given us cheaper Facebook and Instagram ad costs in some situations. Who doesn't want cheaper ads right? Listen to this episode to find out how we cut some of our CPM's in half.
Website: https://philgrahamdigital.com
In this episode, I teach my value bomb landing page strategy that has worked so well. It's completely different than what most landing pages are doing and the old way of doing landing pages can be one of the reasons why people struggle with ads and fail. Learn my method for creating what I call "Value Bomb Landing Pages" that convert.
Website: https://philgrahamdigital.com
In this episode, I share the key common ingredients in successful Facebook and Instagram Video Ads, how to effectively use them, and how to avoid mistakes and stop wasting money when running video Ads.
Website: https://philgrahamdigital.com
In this episode, I share my top 3 Facebook and Instagram Ad objectives that you should be using TODAY! I teach not only what they are, but how and when to use them and how to not make mistakes that cost you money when using them.
Website: https://philgrahamdigital.com
In this episode, I share 13 tips to creating top performing Instagram Story Ads and yes, you should absolutely be running Story Ads.
Website: https://philgrahamdigital.com
In this episode, I answer the question: do Facebook Ads still work in 2022? The answer is yes, they can absolutely still work when done right and with proper time, testing, and skill. I share some data the proves people are still using Facebook and also share some tips on how you can win with Facebook Ads.
Website: https://philgrahamdigital.com
In this episode, I share 7 Facebook and Instagram Ad mistakes and 2 weird glitches, all of which could cost you lots of money.
Website: https://philgrahamdigital.com
In this episode, I share powerful and effective strategies on how to use Facebook and Instagram retargeting Ads the SMART way. Most advertisers are losing money because they aren't retargeting correctly, don't let that be you.
Website: https://philgrahamdigital.com
In this episode, I uncovered 6 different powerful strategies from the most successful Super Bowl ads and shared how you could and SHOULD be using these strategies to run successful Facebook and Instagram ads.
Website: https://philgrahamdigital.com
In this episode, I share what's working now with Facebook and Instagram Ads in early 2022. There are lots of great strategies in this one, don't miss it!
Website: https://philgrahamdigital.com
In this episode, I share the 3 most important numbers to your Facebook and Instagram ad success. If you know how to track and most importantly, improve these 3 numbers, you can rise above the noise and change your business and your life!
Website: https://philgrahamdigital.com
In this episode, I share how you can effectively run Facebook and Instagram Ads after the iOS privacy changes and what you can and should be doing to run Ads the right way in 2022.
Website: https://philgrahamdigital.com
In this episode, I share 5 key things you can do to run Facebook Ads like Nike but without needing a large ad budget. These best practices apply to ALL advertisers whether you are selling a product or a service and leveraging these tips could be a total game changer for your business.
Website: https://philgrahamdigital.com
In this episode, I share 3 different types of ad creatives that have worked really well for us and could also do very well for others. Even one of these could be a game changer for you. If you are running ads or plan to in 2022, make sure you listen to this episode!
Website: https://philgrahamdigital.com
In this episode, I share 5 reasons you should be going all in on Facebook and Instagram Ads in 2022 and also share a sneak peek into what's ahead this year for the podcast.
Website: https://philgrahamdigital.com
This is a fun end of the year frequently asked questions episode where I take some common Facebook and Instagram Ad questions including what the best Ad creative is if you don't want to spend a fortune on Ads and you'll learn some other helpful tips as well.
Website: https://philgrahamdigital.com
In this episode, I share 7 things you need to focus on to help you crush Facebook and Instagram Ads in 2022.
Website: https://philgrahamdigital.com
In this episode, I share 3 lessons I've learned running ads for clients and working with millions of ad spend and creating tens of millions in sales from those ads. You don't want to miss this one!
Website: https://philgrahamdigital.com
In this episode, I share the framework and structure we've used on successful ad campaigns including some that have made millions. In addition, I share how I would structure a $30 per day campaign to start. Enjoy!
Website: https://philgrahamdigital.com
In this episode, I share 5 different Facebook and Instagram Ad targeting hacks we've been using that are working really well. So many advertisers make big mistakes when it comes to ad targeting, don't let that be you! These 5 options are definitely something to test my friends.
Website: https://philgrahamdigital.com
In this episode, I answer questions about Facebook Ads from some of our podcast listeners and I cover lots of important topics!
Website: https://philgrahamdigital.com
In this episode, I share 3 common Facebook and Instagram Ad mistakes that can cost you a fortune. Most advertisers are making these mistakes and these are different than what I've talked about in past episodes. Make sure you aren't making these mistakes!
Website: https://philgrahamdigital.com
In this episode, I talk about how much you should spend on your Facebook and Instagram ads. So many people just create random ad budgets and lose money because of it. Don't make that mistake!
Website: https://philgrahamdigital.com
In this episode, I share 7 reasons and mistakes most Facebook and Instagram advertisers make that causes them to fail. If you are making even ONE of these mistakes, it can cost you money, and many advertisers are making ALL of these mistakes. Don't let that be you!
Website: https://philgrahamdigital.com
In this episode, I share some updated tips and stuff you should be doing to leverage all of the Apple iOS privacy changes as it relates to Facebook and Instagram Ad success. Many advertisers are in the dark and don't know what to do and this episode should shine a light and help.
Website: https://philgrahamdigital.com
In this episode, I share my best strategies on how you can properly test Facebook and Instagram ads including what to test and most importantly, how to test, and make smart decisions based off of data, not guessing.
Website: https://philgrahamdigital.com
In this episode, I teach how you can diversify your Facebook ads a couple of different ways: Platform diversification and also strategies to diversify the types of ads that you run on Facebook and Instagram.
Website: https://philgrahamdigital.com
In this episode, I share 3 Facebook Ad audience targeting tricks I'm using that can work amazingly well! I also discuss the 60 minute Facebook whistleblower and how Facebook has been down all day today.
Website: https://philgrahamdigital.com
In this episode, I share 6 steps to running Facebook Ads the right way, like Gary Vee. Many people misunderstand Gary Vaynerchuk and think he is only about organic but that is FAR from true. Learn how to run ads the right way on today's episode!
Website: https://philgrahamdigital.com
In this episode, I share the biggest mistakes advertisers make when it comes to the holidays and Facebook Ads and I also share how you can plant the seeds and prepare NOW for the best chance of success.
While many people think advertising during the holidays is just for e-commerce, that's not true at all and this episode applies to ALL types of advertisers.
Website: https://philgrahamdigital.com
In this episode, I share some tips and strategies we've used that have helped us to sometimes lower the cost of Facebook ads so we get more for our money! This isn't theory, I'm sharing what's worked for us.
Website: https://philgrahamdigital.com
In this episode, I give you my top 4 BEST Facebook video ads that we run. These have done insanely well for us and I highly recommend them all!
Website: https://philgrahamdigital.com
In this episode, I share the common traits of our million dollar clients (meaning clients who have made at LEAST 1 million dollars in their business) versus other clients and people who have not.
I've identified quite a few commonalities that successful clients and other people have with each other and I believe that if you learn what they are and put them into practice, it could help you become more successful.
Website: https://philgrahamdigital.com
In this episode, you'll get to learn my powerful 3-step Facebook Ad Messenger funnel and mistakes to avoid when running Messenger Ads.
Website: https://philgrahamdigital.com
In this episode, I share lots of great tips and strategies for getting the most out of large budgets when running Facebook Ads. Much of this can also be modified for those with small budgets as well.
Website: https://philgrahamdigital.com
In this episode, I answer your questions about Facebook Ads and it's fun because I don't get to see the questions until the second I read them on the episode. Lot's of value in this one!
Website: https://philgrahamdigital.com
In this episode, I teach how you can market and run Facebook Ads for the time we are in, versus out of date spammy sales pitch Ads that most people run.
Website: https://philgrahamdigital.com
In this episode, I share 7 different things you should be testing with your Facebook Ads and HOW to properly test your ads so you can run them in a smart way and use data to make better decisions.
Website: https://philgrahamdigital.com
In this episode, I share 3 common mistakes that many, and probably most advertisers make that could cost them a fortune of time and money. Don't make these mistakes!
Website: https://philgrahamdigital.com
In this episode, I share the TOP 3 ways to scale and profit with Facebook ads. I show you the power of improving your conversions, average order value, and customer acquisition cost. This is a game changer, you don't want to miss it!
Website: https://philgrahamdigital.com
In this episode, I share 3 of our secret sauce hacks we use to run profitable Facebook Ads. These 3 things really give us an unfair advantage and could be VERY helpful to you as well!
Website: https://philgrahamdigital.com
In this episode, I share my top technical and strategic tips on how to not only overcome Apple iOS's privacy changes as it relates for Facebook ads but actually thrive and run better ads in the process.
Website: https://philgrahamdigital.com
In this episode, I share 6 different million dollar hooks for your Facebook Ads. It doesn't matter how good your product or service is, if you can't HOOK someone and get their attention first, they will never know. Learn these 6 hooks and it could change everything!
Website: https://philgrahamdigital.com
In this episode, I share my plan on how to dominate Facebook Ads with a small ad budget. I talk about the ad, creatives, targeting, ad objectives, and more! I'll be doing a future episode on large ad budgets as well.
Website: https://philgrahamdigital.com
In this episode, I share 9 Facebook Ad mistakes people should avoid because these mistakes can cost them lots of money and may cause them to fail when running Facebook ads.
Website: https://philgrahamdigital.com
In this episode, I share the very BEST 4 ways to improve Facebook ad conversions. Most people are either doing these 4 things VERY wrong, or not at all, and they are critical to your success.
Website: https://philgrahamdigital.com
In this episode, I share my formula for creating what I call value bomb landing pages that we have used to convert Facebook ad traffic into opt-ins and sales!
Website: https://philgrahamdigital.com
In this episode, I share one simple, but almost never used ad copy trick that changed everything for me. This trick can be used in ads, landing pages, even on calls with prospective clients. Most people aren't using it so this could give you an unfair advantage.
Website: https://philgrahamdigital.com
In this episode, I do something I haven't done in 4+ years of this podcast and that is answer some listener questions on the show! I've got questions about Facebook ads, marketing, and even threw one that I got about bitcoin and investing just for fun. Lots of great stuff here, I hope you like it!
Website: https://philgrahamdigital.com
In this episode, I share what my favorite 4 Facebook ad objectives are right now AND how to use them properly and not make the mistakes that most people make.
Website: https://philgrahamdigital.com
In this episode, I share 5 important lessons I learned while building a million dollar business in just a few years. These are not income claims and everyone's results may vary, but this is what helped me and my business tremendously.
Website: https://philgrahamdigital.com
In this episode, I share 5 tips for running ads that allow you to compete and sell on value, not price, and help you become the Apple of your industry whether you are in a large company, startup, e-commerce shop, or solo entrepreneur.
Website: https://philgrahamdigital.com
In this episode, I have some fun and compare and contrast the similarities between successful investing and being successful running Facebook Ads, including the importance of data, and the dangers of turning off your ads way too soon when they really could be huge winners.
Website: https://philgrahamdigital.com
In this episode, I share the importance that you're "about" page has on whether you fail or succeed with your Facebook and Instagram Ads and I teach all of the elements that you should have for an effective "about" page.
Website: https://philgrahamdigital.com
In this episode, I share 6 key things that are working really well for us in Spring 2021 with Facebook and Instagram ads. If you aren't doing these 6 things, you could be losing money with your ads.
Website: https://philgrahamdigital.com
In this episode, I talk about one of the components of our secret sauce, and that is Facebook and Instagram Ad data. I share why it's important and why I look for and why.
Website: https://philgrahamdigital.com
In this episode, I share how to get MORE comments on your Facebook and Instagram ads as well as how to deal with good, neutral, negative, and nasty comments you receive on your ads. This is a topic I haven't talked about in 4 years of doing this podcast, until today!
Website: https://philgrahamdigital.com
In this episode, I share 4 keys that I've relied upon for years when it comes to successfully running Facebook Ads.
Website: https://philgrahamdigital.com
In this episode, I share 4 mistakes that most people make with Facebook conversion ads. These mistakes can cost advertisers lots of money and hurt sales so it's important to know what they are so you can avoid them!
Website: https://philgrahamdigital.com
In this episode, I share 3 important elements you need for a value bomb landing page that actually WORKS and converts! Don't make the same mistakes that 99% of other advertisers make!
Website: https://philgrahamdigital.com
In this episode, I shares some tips, tricks, best practices, what TO do, and what NOT to do in order to help prevent your Facebook ad account from getting banned, disabled, or shut down. In addition, I share what to do and how to appeal if your account does get shut down which can sometimes happen even if you did nothing wrong.
Website: https://philgrahamdigital.com
In this episode, I share how I'd spend $20 per day on Facebook Ads and strategies to get the MOST out of a small ad budget. On a future episode, I'll have strategies for getting the most out of a large ad budget as well.
Website: https://philgrahamdigital.com
In this episode, I talk about 3 key mistakes most people make that can cost them money when it comes to running ads to a Shopify or e-commerce store or shop. I cover the 3 key mistakes AND what to do instead!
Website: https://philgrahamdigital.com
In this episode, I PROVE why paid advertising is not only much better than organic social media, but it's really the PRIMARY way to grow and scale a business these days. No theory here, just facts!
Website: https://philgrahamdigital.com
In this episode, I share 3 of my favorite hooks to get people's attention with Facebook and Instagram video ads!
Website: https://philgrahamdigital.com
In this episode, I share my top 5 recommended advertising platforms for 2021 and 3 additional platforms I would also consider.
Website: https://philgrahamdigital.com
In this episode, I share 3 secrets to crushing Facebook Ads in 2021! These are not talked about much and certainly not done by most people so they could be a game changer for you this year.
Website: https://philgrahamdigital.com
In this episode, I share my predictions for Facebook Ads in 2021 and what to do and what NOT to do in the new year.
Website: https://philgrahamdigital.com
In this special holiday episode, I talk about Apple's new changes to iOS that affect targeting, audiences, and personalized Ads in Facebook. I talk about whether you should be worried about it AND what to do to leverage it for your benefit as an advertiser!
Website: https://philgrahamdigital.com
In this episode, I share 2 things I learned from billionaire Mark Cuban that changed my business forever. I also share some warning signs to look out for to avoid getting scammed by fake guru's.
Website: https://philgrahamdigital.com
On this episode, I share my top 7 Facebook Ad objectives, how to use them, and how to avoid making mistakes that can cost you money. Also, it's important to note that there is no PERFECT ad objective, they all have their strengths and advertisers should be testing and using all of these.
Website: https://philgrahamdigital.com
On this episode, I share lots of great ideas, tips, and strategies you should be using if you are running Facebook Ads to a Shopify or E-Commerce website or store. You don't want to just sell "products", you've got to differentiate and stand out from all the other online stores out there and this episode will teach you how!
Website: https://philgrahamdigital.com
In this episode, I share the top 3 Facebook Ad mistakes most people make and how you can not only avoid them but thrive by doing something much better!
Website: https://philgrahamdigital.com
On this episode, I share 5 keys to creating or leveraging a "brand" experience that not only puts you ahead of the advertising competition, but may also help you to not waste money when running Facebook Ads!
Website: https://philgrahamdigital.com
In this episode, I share my value bomb landing page framework that converts very well for us. It's VERY different than most landing pages out there!
Website: https://philgrahamdigital.com
In this episode, I share what TO do and what NOT to do in order to leverage and benefit from the holiday season this year in regards to Facebook Ads and your marketing!
Website: https://philgrahamdigital.com
In this episode, I share a formula to end the guessing and hope game when it comes to Facebook Ads, and how you can find out EXACTLY what your audience wants and needs so you can give it to them!
Website: https://philgrahamdigital.com
On this episode, I share my framework and strategy for properly (and successfully) testing Facebook Ads! This is what usually separates the losers from the winners.
Website: https://philgrahamdigital.com
On this episode, I share 3 different headline templates that have crushed it for us with our Facebook Ads. Headlines, along with the image or thumbnail, are the first things people see that either gets their attention, or causes them to move on and not engage with your Ad so it's important you have great headlines!
Website: https://philgrahamdigital.com
On this episode, I share some of the top Facebook Ad strategies that are working RIGHT NOW, and likely to be effective for at least the rest of the year, if not longer. None of this is theory and all of it is actionable and amazing!
Website: https://philgrahamdigital.com
On this episode, I share my Facebook Ads Dashboard, what I track and why, and how to use data to make smart decisions on Facebook Ads versus what most advertisers use which is just hope and chance.
Website: https://philgrahamdigital.com
On this episode, I talk about the fact that most people just "run ads" without a proven system, which is a recipe for failure. Listen as I share my system and framework for running successful Facebook and Instagram Ads.
Website: https://philgrahamdigital.com
In this episode, I shared 5 Facebook Ad audience targeting hacks that very few people use, yet they can be VERY effective! This includes my "Philly Special"! You don't want to miss this one.
Website: https://philgrahamdigital.com
On this episode, I share an example of what a big difference different Facebook Ad objectives can make and also the importance of layer objectives and using them together for the best success!
Website: https://philgrahamdigital.com
On this episode, I share a secret that helps us get great results with many of our Facebook Ads - leveraging multiple micro content angles in your ad copy!
Website: https://philgrahamdigital.com
On this episode, I share 5 important tips that will allow you to beat the competition while spending less on Facebook Ads. This is especially important if your competition spends more than you on Ads because you can beat them while spending less!
Website: https://philgrahamdigital.com
On today's show, I share 7 hacks you can use for successful Facebook video Ads. Most people get this wrong and it can mean the difference between failure and success.
Website: https://philgrahamdigital.com
On today's episode, I shine a light on five lies marketing scammers use to take advantage of people. I also share some tips on what you should be doing instead of listening to these scammers.
Website: https://philgrahamdigital.com/
On this episode, I talk about why copying others and using Facebook Ad templates lead to failure and 5 things you should be doing instead for successful Ads!
Website: https://philgrahamdigital.com
On this episode, I cover 8 questions you need to ask yourself that can mean the difference between failure and success when it comes to Facebook Ads.
Website: https://philgrahamdigital.com/
On today's episode, I highlight the challenge of all of the noise out there on social media and share the BEST way to easily have your Facebook and Instagram Ads stand out and get noticed!
Website: https://philgrahamdigital.com
On today's episode, I share a bunch of creative, cool, and effective audience targeting options we like to use for Facebook Ads for our clients.
Website: https://philgrahamdigital.com
On today's show, I do my first ever Q&A episode and take questions from listeners about both personal and business stuff. It was different and fun, hope you like it!
Website: https://philgrahamdigital.com/
In this episode, I discuss some breaking news about some large brands boycotting Facebook ads and what that could mean for entrepreneurs and small business advertisers on Facebook and what you should be doing.
Website: https://philgrahamdigital.com/
In today's episode, I talk about about the importance of split testing your Facebook ads and most importantly, why so many people do it wrong and I also show you how to split test for success!
Website: https://philgrahamdigital.com/
Many people either have small Facebook ad budgets or want to start conservative and small. This episode is all about how to optimize, maximize, and have success with smaller ad budgets. There's gold in here, check it out! I'll do a future episode for large budgets as well.
Website: https://philgrahamdigital.com/
On today's episode, I share the framework we use to structure many of our Facebook Ad campaigns and give you the different levels and systems we use for creating, managing, and testing that can lead to more success!
Website: https://philgrahamdigital.com/
On today's episode, I share the software and tools we use on a regular basis for Facebook Ad success and also share some of the tools we avoid and why!
Website: https://philgrahamdigital.com/
Learn the top 6 (I call them the money 6!) Facebook retargeting ads that we use on a regular basis. Smart retargeting is a game changer!
Website: https://philgrahamdigital.com/
In today's episode, I talk about Facebook ad budgets and some tips and tricks to get the most out of any budget, large or small.
Website: https://philgrahamdigital.com/
On today's episode, I share how it's not only possible to make lots of money without building a big audience or posting on social media all day every day, it's actually easier as well!
Website: https://philgrahamdigital.com/
Today, I share some key components of ad campaigns that have generated well over 1 million dollars in sales from our clients!
Website: https://philgrahamdigital.com/
Learn the most important data that you should be tracking to determine if your ads are on the road to success. There are indicators of success besides ROAS and ROI and you NEED to know these numbers!
Website: https://philgrahamdigital.com/
I share how to optimize and leverage small budget Facebook Ads during the Corona virus crisis. You'd be crazy to NOT be advertising right now and I share why and HOW on the show today!
Website: https://philgrahamdigital.com/
I've got a very special guest on today's show, 23 billion dollar marketing legend Jay Abraham! We talk about how entrepreneurs can not only survive but thrive in these challenging times and Jay drops a ton of value bombs in this episode. This will change lives!
My Website: https://philgrahamdigital.com/
Today, I talk about the 5 big mistakes most entrepreneurs and marketers are making during the corona virus pandemic and what you should be doing instead!
Website: https://philgrahamdigital.com
Learn some tips and things you should be doing (and NOT doing) that could help prevent your Facebook Ad Account from getting banned and shut down.
Website: https://philgrahamdigital.com
In this episode, I share 6 important tips to help protect your business and even give you a great chance to THRIVE during a recession.
Website: https://philgrahamdigital.com/
Hey everyone, On today's show, I share my answer about whether you should "sit it out" for awhile in regards to Facebook Ads during this pandemic or not, and what TO do if your running Ads. Bottom line, there's a huge opportunity but you've got to do it right, have tons of empathy, and truly help people.
Website: https://philgrahamdigital.com/
On this episode, I have special guest Susie Moore whose work has been featured on Oprah and many other huge publications. Today, we talk about tips on how entrepreneurs can get more PR and also dive into Susie's new book: Stop Checking Your Likes, Shake Off The Need For Approval, & Live An Incredible Life!
Website: https://philgrahamdigital.com
I've got a special guest on the show today, marketing legend Neil Patel! We dropped a ton of value bombs about Facebook Ads, SEO, and marketing. We talked about best practices and opportunities, biggest mistakes people make with Facebook Ads, and even what Neil would do if he had to start all over again. This is a MUST listen!
Website: https://philgrahamdigital.com/
In this episode, I share 3 Facebook tips you can test this month - they've all worked REALLY well for us...and I also share a bonus tip about ad campaigns stuck in the learning phase.
My Website: PhilGrahamDigital.com
There are marketing scammers and fake guru's EVERYWHERE and in today's episode, I share a bunch of red flags to look out for to help prevent you from getting scammed and taken advantage of.
My Website: PhilGrahamDigital.com
On today's show, I talk about the importance of testing ads, it can literally mean the difference of success and failure, and I also give you tips on how and WHAT to test and why!
My Website: PhilGrahamDigital.com
On today's episode, I share the tools and software we use in our business for Facebook Ads, including landing pages, email, calendar, shopping cart, and more!
Today, I cover my favorite and most used Facebook ad objectives along with some big mistakes people make with ad objectives that can potentially cost them money.
In this episode, we talking about strategies for success with large budgets for Facebook Ads. Many times, conventional wisdom is wrong and people try to over-complicate things when a simple, focused, strategic approach can work much better, especially for large budgets.
Learn how to leverage and dominate Facebook Ads with a small budget. You can even start as low as $5 per day. Learn how to compete against others who have larger budgets.
Today, I share my 3 step method for success with Facebook Ads in 2020 - this can allow you to compete with other advertisers while spending much LESS money!
On this last episode of 2019, I share my predictions for Facebook Ads in 2020 as well as what I think you will need to do to be successful and also what's NOT going to work in 2020.
On today's episode, I share the secret to successful Facebook Ads...this is one that very few people talk about so tons of value here...don't miss out!
On today's episode, I cover 3 common Facebook Ad mistakes that many people make and how to avoid them.
On today's episode, I share some strategies and tips that we used to help a client start from scratch and make over a million dollars in sales using Facebook Ads.
Today is part 2 of retargeting like a beast on Facebook. Last week we talked about retargeting "content", this week we talk about retargeting "audiences" you should be doing and how to avoid the #1 mistake most people make with retargeting.
On today's episode, I teach you how to use Facebook Ad retargeting like a BEAST and I share my 5 different retargeting content ads that we use and crush it with.
On today's show, I talk about why you should be looking for markets WITH lots of competition and what to do to stand out from the noise and crowd so you can rise above!
On today's episode, I share one of the best, most powerful funnels that we use for our clients...it can work extremely well! I call it our "us versus them" funnel. Check it out!
On today's episode, we talk about the risks and opportunities of advertising in November and December and I share best practices on how to optimize for best results during this time of year...tons of great opportunity!
On today's episode, as much as I love Facebook Ads, I talk about the importance of advertising on other platforms and why NOT doing so could literally devastate your business over the next 13 months.
On today's episode, I share some very powerful under the radar behavior and demographic targeting hacks we love using for Facebook Ads.
On today's show, I teach you my framework for creating unique landing pages that I call "value bomb landing pages" that can help you stand out and get more webinar registrations, lead magnet opt-ins, and sales!
I talk about 4 of the most common Facebook Ad mistakes (that can cost you a lot of money) and how you can avoid them and what to do instead!
On today's episode I talk about some upcoming upgrades to the Podcast, I reveal my teaser from last week, and share tips and tricks for getting attention with video ads.
In this episode, a new chapter is upon us...Also, we give some local business marketing tips!
On today's episode, I share 4 hacks that can fix Facebook Ads that aren't working/losing money. Getting these right can mean the difference between success and failure!
In this episode, I talk about a little known tip I learned from Brendon Burchard years ago, and how to leverage niches for your success.
On today's episode, we talk about the how proper audience research can mean the difference between success and failure and we give some tips, tricks, and hacks that will help get you way ahead of others.
On today's episode, I talk about why competition is actually a GOOD thing and how you can leverage that and stand out with your Facebook Ads.
On today's show, we talk about something we haven't covered in the over 2 years of doing this Podcast...time management hacks when it comes to Facebook Ads. Lot's of great info in this one, don't miss out!
On today's episode, we talk about the difference between farming and hunting when it comes to Facebook Ads and why one is WAY better than the other.
Today's episode is different. It's a mix of Q&A tactical questions along with how I overcame my scariest business challenge. I also talk about whether small Facebook Ad budgets work. Lots of great stuff!
On today's episode, we talk about how to effectively follow up to capture sales, tips for optimizing checkout pages, and much more!
On today's episode, I give you my #1 tip on how to get your 1st client and many do's, don'ts, and strategies for getting more new clients.
On today's show, we answer the questions "are webinars dead?" and also give some tips, tricks, and hacks to grow your business with webinars and Facebook Ads.
On today's episode, I talk about how solving problems and telling stories IN your ads, versus what 99% of everyone else does, is a big key to Facebook Ads success.
I share some ninja smart retargeting tactics that very few do. While we've sold in the millions with ads and retargeting, this also works for smaller ad budgets...we had a client spend around $60 and generate 20k in sales in just 7 days! This stuff works amazing...no income claims though, this industry is dirty and I don't roll that way, just sharing some client successes and some tips on how we did it.
On today's episode, we talk about how to properly test your Facebook Ads and common mistakes people make when it comes to testing. This can make or break your success!
On today's episode, we talk about how to leverage and deploy credibility and proof in a way that is believable (make SURE it's TRUE though) and gets results!
What should you do if your Facebook Ads aren't working? Or if they stop working? We cover that and more on today's episode!
On today's episode, we talk about how you can have success with Facebook Ads by stacking and blending different campaigns and objectives!
On today's episode, I talk about the Facebook ad objectives that I use most (and why), some mistakes people make with the conversion objective, and some of my "secret sauce" as well.
On today's episode, we talk about the difference between Facebook Ad strategies for E-Commerce and Local Brick and Mortar Ad Strategy.
In today's episode, I cover why Facebook Ads (and a few other digital ads) are the BEST way to get clients and customers in 2019 and beyond, and I also share some tips, tricks, and hacks for insanely effective ads that we've tested and used.
On today's show, we talk about ways to get clients in 2019 and also some key mistakes entrepreneurs are making when it comes to getting new clients.
On today's show, we share some tips and tricks that could minimize the risks of getting your Facebook ad account banned or shut down. We also share a brand new offer that's a STEAL!
We dig into budgeting for Facebook ads, mistakes people make, and strategies for maximizing your ad budget large or small!
On today's episode, we share why so many people fail at content marketing and some tips you can use (with Facebook Ads) to supercharge your content!
On today's show, we discuss some of the tactics that Donald Trump has been using to dominate using Facebook Ads. Note: This is NOT a political episode and this podcast is not for or against anyone in regards to politics, we are strictly looking at Facebook ad strategies being used in political campaigns because entrepreneurs and business owners can leverage some of the same tactics for success!
On today's episode, we talk more about how to write great copy for Facebook Ads & why so many people try and fail.
We have copywriting legend David Garfinkel on the show and we share some great tips for writing winning copy for Facebook Ads and beyond!
On today's episode, I share some tips and tricks to crush it with Facebook Ads even if you have a small budget! Yes, it's possible to have success with ads on a very small budget.
Why paid ads are 100x better than organic social media and how to run ads that actually work!
Learn how much you should spend on Facebook Ads and some tactics for getting the most out of your ad spend no matter how large or small your ad budget is!
On today's episode, we talk about how to choose a good Facebook Ads/Marketing Agency (or how to be a great one yourself), and the BIGGEST mistake people make which is selecting "marketers" versus "practitioners"
Is Email Marketing dead? Not a chance! In this episode, we talk about the power of combining email marketing with your Facebook Ads.
We talk about how to choose the right Facebook Ad Objective for your needs...many "Pro's" even get this wrong! In addition, we also talk about ad objective mistakes and some little known objectives that can make a huge difference!
Learn how Phil Graham's Micro Content Facebook Ad strategy can be a game changer...find out why and how!
In this episode, I share my unique "Reason Why" Facebook Ad & Email Strategy that I use for Clients which has resulted in lots of sales with very little ad spend! I take a standard concept and add my own little twist to make it POP!
On today's episode, we talk about the ONE advantage you really need for success with Facebook Ads...
Facebook Ads are a numbers game...on this episode, we teach you what you should be tracking and why. This could change your business!
On today's episode, we talk about blind spots many entrepreneurs have and how that could hurt you when it comes to Facebook Ads in 2019.
On today's episode, we share some of what we learned in 2018 and some Facebook Ad and business success tips for 2019!
Learn about our 360 Ad Approach and why you should never focus ONLY on Lead Generation.
On today's show, we talk about the ONLY 3 ways to grow a business: Get more customers, sell more to existing customers, or raise your prices. Visit: MyEliteGift.com for a free Facebook Ads Fundamentals Course.
On today's episode, we have a special guest, John Parkes who is the VP of Traffic at Clickfunnels. We talk about their rise from 0 to 100 million dollars in just 3 years and cover lots of great Facebook Ad tips. He also shares what Clickfunnels is planning on doing more of in 2019 as it relates to Facebook Ads!
On today's episode, we talk about some new Facebook Ad rules and policy changes and how to give yourself the best chance of thriving. Also, our free 7 Day Ads Challenge starts this week on December 5th at 11am PST! Visit: 7DayAdsChallenge.com
On today's episode, we talk about our different paths and approaches with our Agencies and how that differs from most people. Don't forget to join our FREE 7 Day Ads Challenge at: 7DayAdsChallenge.com
In this episode, we talk about strategies for leveraging and succeeding with Facebook Ads in the 4th quarter and busy holiday season!
On today's episode, we talk about how you can run Facebook Ads like Elon Musk, based on science and data versus what most people base their decisions on: guessing and hope.
On today's episode, we talk about how to adapt your Facebook Ad strategy so you don't get left behind. If you're still doing it how you did it a few years ago, or copying how others do it, you will probably fail.
Hey everyone, we've got a bonus episode with 3 Facebook Ad Hacks that your competitors probably aren't doing and has been very effective for us.
In this episode, we discuss why Facebook Ads sometimes stop working, and more importantly, what you should do to get them working and profitable again!
On today's episode, we talk about how to successfully sell high ticket products and services with Facebook Ads and Phil gives you the 4 step formula that he uses and recommends to his clients.
On today's show, we give you a process and 4 key steps to help you dominate Facebook Ads!
On today's episode, we announce a new contents where we give away four $1,000 Marketing Audits in October for Free! We also talk about 4 tips for creating perfect Facebook Video Ads!
4 game changing things we wish we would have known and implemented LONG ago, but can help YOU crush it TODAY!
On today's episode, we talk about 5 "against the herd" tips and hacks that could help you have your best month EVER in business. This one's a MUST listen!
On today's episode, we discuss a common mistake that many Facebook advertisers make that can tank your Facebook Ads and cost you money!
This is NOT a political episode, we will be discussing Facebook Ad strategies that helped get Donald Trump elected President and how you can grow your business with Facebook Ads!
There's a blind spot most people have with Facebook Ads and in this episode, we help you fix it!
Today's show might be a bit polarizing but it's VERY important to your success. We discuss why Facebook Groups are killing your business and what you should be doing instead.