Be a Better Marketer with Brad Parnell: Recent Episodes
Brad Parnell
👋 Hi, I’m Brad Parnell, and I’m going to share insights and stories (from a digital marketing agency owner's perspective) to help motivate and inspire you on your journey to BE A BETTER MARKETER.
You’ll also get some free courses and bonuses, just for subscribing!
🚀 Let’s go!!
I build online sales funnels, create business strategy and I’m fired up about helping others achieve online success.
Join me as I document my findings and share what I’ve found that works and doesn’t work in the real world.
Learn the difference between marketing, qualified, and sales qualified leads as well as how to generate your own email list and how to turn interested emails into excited buyers. --- Send in a voice message: https://podcasters.spotify.com/pod/show/thinkandgrowshow/messageSupport this podcast: https://podcasters.spotify.com/pod/show/thinkandgrowshow/support
Learn the specific framework to creating impactful ads that could change the game for you and your business. --- Send in a voice message: https://podcasters.spotify.com/pod/show/thinkandgrowshow/messageSupport this podcast: https://podcasters.spotify.com/pod/show/thinkandgrowshow/support
In this episode, Terry Sullivan, a renowned expert in LinkedIn and social selling, shares valuable insights on leveraging LinkedIn for personal branding and networking.
He highlights common mistakes people make on LinkedIn, such as not optimizing their branding headline and writing their profile like a resume. Terry also discusses the evolution of LinkedIn and upcoming trends on the platform.
He concludes by sharing success stories of how effective personal branding on LinkedIn has helped his clients achieve their goals. In this conversation, Terry Sullivan shares valuable insights on building a strong personal brand on LinkedIn.
He emphasizes the importance of a compelling banner image, a branding headline that tells people who you are, and completing the contact info section. Terry also highlights the significance of including recommendations, maximizing the skills section, and incorporating video into your LinkedIn strategy.
He provides practical tips for beginners, such as focusing on LinkedIn branding, implementing a social selling strategy, and building relationships.
Overall, Terry's advice serves as a playbook for LinkedIn success.
Takeaways
Create a compelling banner image that tells a story and represents your personal brand.
Craft a branding headline that clearly communicates who you are, what you do, and how you can help.
Complete the contact info section, including a vanity URL, to make it easier for people to find and connect with you.
Maximize the skills section by using strategic keywords that align with your brand and avoid generic terms.
Chapters
00:00 Introduction and Background
01:25 Common Mistakes on LinkedIn
06:14 Evolution of LinkedIn and Upcoming Trends
13:41 Success Stories of Personal Branding on LinkedIn
20:05 Key Elements of a Strong Personal Brand on LinkedIn
21:03 Creating a Compelling Banner Image
22:01 Branding Headline and Contact Info
22:27 Maximizing the About Summary Section
23:22 Including Contact Information
23:51 Importance of Recommendations
25:17 Call to Action in the About Summary Section
26:15 Linking Company Page to Profile
26:45 Maximizing the Skills Section
27:13 Building Relationships through Recommendations
28:05 Incorporating Video into LinkedIn Strategy
30:26 Top Three Pieces of Advice for LinkedIn Beginners
31:34 Importance of Social Selling Strategy
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Mike Newcomb discusses the mission and vision of Building Bridges Recovery Center, a homeless ministry focused on revitalization and rehabilitation. He shares the story of how the center was founded and the impact it has had on the lives of homeless individuals. Mike explains the programs and services offered, including discipleship classes and mentorship programs. He emphasizes the importance of community engagement and collaboration with other organizations. Mike also discusses the center's future plans and goals, including the establishment of a full-time discipleship home. He encourages listeners to support the work of Building Bridges through donations and volunteering.
Takeaways
Building Bridges Recovery Center focuses on revitalization and rehabilitation of homeless individuals.
The center offers discipleship classes and mentorship programs to help individuals transition back into society.
Community engagement and collaboration with other organizations are key aspects of the center's work.
Supporting Building Bridges through donations and volunteering can make a significant impact on the lives of homeless individuals.
Chapters
00:00 Introduction and Welcome
00:24 Mission and Vision of Building Bridges Recovery Center
01:23 Creation of Building Bridges Recovery Center
02:26 Programs and Services Offered
03:36 Discipleship and Rehabilitation
04:34 Engaging with the Local Community
05:06 How to Support Building Bridges Recovery Center
08:12 Success Stories and Impact
10:06 Tailoring to the Needs of Individuals with Addictions
12:35 Engagement with the Local Community and Collaboration
13:44 How to Get Involved and Support the Center
16:38 Future Plans and Goals
18:47 The Importance of Giving and Generosity
21:27 Closing Remarks and Call to Action
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In this episode, Brad Parnell interviews Krisler Bailey, an executive function coach and certified health coach. They discuss various topics related to health and wellness, including personalized eating plans, self-realization, and maintaining a healthy balance. Chrysler emphasizes the importance of rest, getting sunlight, and incorporating whole foods into one's diet. She also highlights the role of coaching in collaboration and partnership, rather than simply providing information. Overall, the conversation provides valuable insights and practical tips for improving executive function and overall health.
Takeaways
Personalized eating plans are essential for optimal health, and it is important to choose a plan that aligns with one's goals and preferences.
Coaching involves collaboration and partnership, focusing on asking questions and guiding individuals to make their own decisions.
Rest and downtime are crucial for managing daily life and decision-making.
Assessing one's executive function involves recognizing struggles with decision-making, time management, and completing tasks.
Taking small steps and incorporating simple practices, such as getting sunlight and eating whole foods, can lead to significant improvements in health and executive function.
Chapters
00:00 Introduction and Background
02:59 Journey into Health Coaching
05:26 Coaching vs. Teaching
07:34 Self-Realization and Decision-Making
09:24 Diet Myths and Personalized Eating Plans
11:50 Maintaining a Healthy Balance
17:02 Enhancing Executive Function and Overall Health
22:32 Assessing Executive Function and Identifying Areas for Improvement
24:54 Taking Action to Improve Executive Function and Health
27:42 Follow and Contact Chrysler Bailey
29:13 Conclusion
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In this episode, Brad Parnell interviews Rudy Lara from Sales Geek. They discuss the importance of sales and marketing, the perception of sales, and the need to make sales fun. Rudy introduces the Cure for Business framework, which stands for Convenience, Unique, Relationship, and Expense. He explains how understanding why customers buy from you can help refine your value proposition and improve sales and marketing techniques. Rudy also shares action steps for improving sales and recommends books for sales professionals. They discuss the importance of building relationships in sales and how Sales Geek's program works. The episode concludes with information on how to connect with Sales Geek.
Takeaways
Sales and marketing are both important for business growth and should be viewed as complementary rather than separate functions.
The perception of sales as a dirty word can be changed by making it fun and focusing on building relationships with customers.
The Cure for Business framework (Convenience, Unique, Relationship, Expense) can help businesses understand why customers buy from them and refine their value proposition.
Taking small, attainable actions on a daily basis can lead to significant improvements in sales performance.
Building relationships with customers is crucial for long-term success in sales.
Sales Geek offers a program where they act as part-time sales directors for businesses, helping them improve their sales function and achieve their goals.
Chapters
00:00 Introduction and Background
02:21 The Importance of Sales and Marketing
03:37 The Perception of Sales
04:41 Making Sales Fun
06:11 The Cure for Business Framework
09:59 Action Steps for Improving Sales
11:43 Recommended Books for Sales
16:28 Building Relationships in Sales
18:07 Sales Geek Program
19:47 The CURE Framework
21:02 Aligning Marketing Strategy with Sales
22:36 Connecting with Sales Geek
23:48 Closing Remarks
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In this episode, Brad Parnell interviews Chris Cummington from Life Forged Coaching.
They discuss stress, anxiety, and mindset, and how they can impact our daily lives. Chris shares his unconventional lifestyle and how he integrates hard work and outdoor activities into his daily routine. They also explore the effects of refined sugar on the body and the importance of hydration, nutrition, and movement. The conversation highlights the power of community and the influence of supportive people in our lives.
The episode concludes with Chris sharing the origin of Life Forged Coaching and how to connect with him.
Takeaways
Integrating hard work and outdoor activities into our daily routines can have a positive impact on stress and anxiety.
Eliminating refined sugar from our diets can improve our overall health and well-being.
Mindset plays a crucial role in how we perceive and handle stress and anxiety.
Hydration, nutrition, and movement are essential for managing stress and maintaining a healthy body.
Building a supportive community and surrounding ourselves with influential people can help us navigate stress and achieve personal growth.
Chapters
00:00 Introduction and Guest Introduction
01:31 Chris's Unconventional Lifestyle
04:50 Eliminating Refined Sugar
09:03 Stress and Its Positive Impact
14:38 The Influence of Mindset on Stress and Anxiety
18:06 The Body's Relationship to Stress
20:08 Effects of Stress on the Body
24:10 The Importance of Hydration, Nutrition, and Movement
26:01 Making an Impact on Stress in Families and Communities
27:54 The Power of Community and Influential People
31:22 Finding a Supportive Community
34:02 Taking Action and Embracing Challenges
40:54 The Origin of Life Forged Coaching
43:09 The Importance of Community and Serving Others
44:48 Conclusion and How to Connect with Chris
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In this episode, Brad Parnell interviews Austin Lester about the concept of stoicism and its relevance in modern life. They discuss the history and introduction to stoicism, the benefits of embracing stoicism, and practical frameworks and exercises for practicing stoicism.
They also explore the importance of routine and structure, the role of stoicism in problem-solving and stress management, and common misconceptions about stoicism. Austin recommends resources for learning more about stoicism and shares daily practices and habits for incorporating stoicism into one's life.
The episode concludes with key takeaways and parting thoughts on stoicism.
Takeaways
Stoicism is a philosophy that emphasizes logic, contemplation, and acceptance of the things we cannot control.
Embracing stoicism can lead to improved problem-solving skills, stress management, and resilience.
Practical tools for practicing stoicism include breath work, meditation, and daily routines.
It is important to balance taking responsibility for our actions with accepting the things that are beyond our control.
Chapters
00:00 Introduction to Stoicism
03:11 Embracing Stoicism
05:16 Frameworks and Exercises for Practicing Stoicism
08:44 Relevance of Stoicism in Modern Life
10:18 The Importance of Routine and Structure
11:52 Benefits of Stoicism in Problem Solving and Stress Management
13:10 Stoicism as a Logical and Contemplative Philosophy
14:11 Practical Tools for Practicing Stoicism
15:18 Balancing Responsibility and Acceptance
18:40 Common Misconceptions about Stoicism
20:42 Recommended Resources for Learning Stoicism
22:15 Combining Logic and Emotion in Marketing to Stoics
24:03 Continuing Education on Stoicism
25:12 Daily Practices and Habits for Stoicism
26:44 Breath Work and Recommended App
28:06 Key Takeaways and Parting Thoughts
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In this episode, my guest, Alicia Keener, talks about her journey as a professional businesswoman and how she began growing her influence through leveraging LinkedIn and Blogs to reach her ideal audience.
Summary
In this episode, Brad Parnell interviews Alicia Keener, a director at a Microsoft partner, about her journey and strategies for success. Alicia shares how she started posting daily tips on LinkedIn to help others and how it turned into a way to connect with a larger audience. She emphasizes the importance of progress over perfection and having a positive mindset. Alicia also discusses the value of enjoying the journey and learning from challenges. She encourages entrepreneurs to focus on their audience's needs and to share valuable content. Overall, Alicia's story highlights the power of helping others and embracing the journey.
Takeaways
Start helping others by sharing valuable content on platforms like LinkedIn.
Embrace progress over perfection and have a positive mindset.
Enjoy the journey and learn from challenges along the way.
Focus on your audience's needs and provide valuable content to build connections.
Chapters
00:00 Introduction and Background
02:23 Starting the Tip of the Day Posts on LinkedIn
03:46 The Importance of Helping One Person
05:07 Progress Over Perfection and Positive Mindset
07:26 Gaining Clarity and Evolving on the Journey
08:53 Making Connections and Impacting Others
09:51 Enjoying the Journey and Embracing Challenges
14:48 Putting the Audience First and Sharing Value
18:54 Shifting the Focus from Self to Others
21:20 Embracing Messy Progress and Taking Action
25:55 Finding the Sun in Times of Darkness
29:43 Enjoying the Journey and Learning from Challenges
32:41 Sharing Insights and Connecting with Others
You'll learn about some of her mindset tactics and mantras that helped her enjoy the journey and press on towards her goals.
She reveals some interesting LinkedIn facts that might surprise and inspire you!
Make sure to connect with Alicia on LinkedIn Here:
https://www.linkedin.com/in/aliciakeener/
You can also visit her website in the link below:
www.aliciakeener.com
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Learn what the luckiest people do every day, to achieve their goals, and accomplish their burning desires--- Send in a voice message: https://podcasters.spotify.com/pod/show/thinkandgrowshow/messageSupport this podcast: https://podcasters.spotify.com/pod/show/thinkandgrowshow/support
Learn WHAT a sales funnel is, WHY it's important for your business, no matter what type of business you're in, and HOW it can help you to generate more leads, book more appointments, or generate more sales.
This was from a live marketing workshop hosted by Genie Rocket.
Special offer mentioned:
https://offer.genierocket.com/bam-offer
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In this episode we chat with Sharie Flores of momentum talent strategies about the importance of bringing on the right people on your team, and what processes to use to ensure a great thriving culture.
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How to go from zero to hero in under a year (even if you’re broke, unemployed, and feel completely hopeless)
Join me on this adventurous interview with Ben Albert.
Ben is the owner of Balbert Marketing LLC. He is also the curator of The “Real Business Connections Network,” where he hosts five podcasts.
Once an underdog, now a successful entrepreneur, Ben is passionate about helping other underdogs achieve their dreams.
Ben is on a mission to actually move the needle on one million lives, one conversation at a time.
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How to crest high value content consistently and at scale.
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If you are helping people achieve a goal that requires ongoing work, the check out this episode about how to create a challenge funnel that will lead to more conversions and help more people hit their goals. --- Send in a voice message: https://podcasters.spotify.com/pod/show/bradparnell/messageSupport this podcast: https://podcasters.spotify.com/pod/show/bradparnell/support
In this episode, Jason Allen shared his story of going from corporate to independent. You’ll hear his struggles, breakthroughs and golden nuggets of wisdom. --- Send in a voice message: https://podcasters.spotify.com/pod/show/bradparnell/messageSupport this podcast: https://podcasters.spotify.com/pod/show/bradparnell/support
We’ve all heard the buzz about chatbot GPT and AI. In this episode I’m gonna share how to leverage that to help you write better sales and marketing copy for your blogs, emails, Social Media, Website and more. --- Send in a voice message: https://podcasters.spotify.com/pod/show/bradparnell/messageSupport this podcast: https://podcasters.spotify.com/pod/show/bradparnell/support
Learn the story of Brandon and Sean of S&B Roofing and Exteriors and why they are driven to a mission of leaving it better than they found it.Â
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How always family uses their servant leadership background and huge hearts to care for others.Â
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In this episode, I talk about two categories that will impact your mindset and your results as it relates to sales and marketing. --- Send in a voice message: https://anchor.fm/bradparnell/messageSupport this podcast: https://anchor.fm/bradparnell/support
We interviewed best friends Daley and Sam from Burleson, TX who share their entrepreneurial journey. Learn about Daley's marathon accident and Sam's drinking disaster, which lead them to a new venture!Â
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Learn how Tonya became the executive director of the non-profit Pregnancy Help 4 U and find out what fuels and drives her on a daily basis.
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Listen to how Slate and Glass's filmmaking brand has grown its business to work with brands like Traeger and Yeti. links mentioned in the podcast: https://www.rocketfuelretreat.com/ and https://www.slateandglass.com/.
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Learn how to take control of your finances with Boss Your Business in this interview. --- Send in a voice message: https://anchor.fm/bradparnell/messageSupport this podcast: https://anchor.fm/bradparnell/support
Listen to the interview I did with Jeff Crilley on his news broadcast show, or watch the video clip here: https://youtu.be/i6frqqo_0R8--- Send in a voice message: https://anchor.fm/bradparnell/messageSupport this podcast: https://anchor.fm/bradparnell/support
If you’ve ever had a bad taste in your mouth about marketing, join the club! Learn a fresh new way to think about healthy marketing - all in this new 2023 episode. --- Send in a voice message: https://anchor.fm/bradparnell/messageSupport this podcast: https://anchor.fm/bradparnell/support
Join me in my interview with Tasha and Jason from the Drip Bar in Keller, Texas. Get their latest offer by texting “fuel” to 817.813.9148--- Send in a voice message: https://anchor.fm/bradparnell/messageSupport this podcast: https://anchor.fm/bradparnell/support
Learn the exact 60 emails you need to start nurturing your audience and growing your business! Free template here: https://docs.google.com/document/d/1GlqgmXDCVEYAe0F9dxIUafrBOaA5c8xrXsNES4fpwX4/edit--- Send in a voice message: https://anchor.fm/bradparnell/messageSupport this podcast: https://anchor.fm/bradparnell/support
Do hard stuff!
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Learn the 5 steps to create an irresistible Black Friday offer. (See our offer at diy.marketing.academy)
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It’s our 100th episode! Thanks for being a listener and supporting our tiny bit mighty podcast! In this episode we talk about the Attract stage of marketing, and the right and wrong type of Facebook ads to use. Please share this episode with other entrepreneurs who need to hear how to generate leads on demand!
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Learn a simple but effective texting strategy you can start applying to your business quickly to get more views and replies.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
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Learn how Travis Chappell went from door-to-door sales (crushing it, but hitting a ceiling) to becoming one of the top personal development leaders around, and connecting with big names like Grant Cardone, John Maxwell, Michael Hyatt, Shaquille O'neal, and many more heavy hitters.Â
In this episode, you'll hear Travis's journey, as well as some actional insights, if you are trying to build your network and grow your tribe.Â
What You'll learn in this episode:Â
- Why Commitment is key when starting a podcast
- Why Consistency can make you or break you
- How Interviews with your dream guests are critical AND easier than you think to get
If you're ready to turn up the HEAT 🔥 grab a Guestio account and connect with your dream guests to interview!Â
Get a free account on guestio with my special link, so YOU can start booking your dream clients!
Click here to sign up and get started.Â
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
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Listen to my interview with Nora Sudduth from Hello Audio, where we talk about the power of audio for any type of business! If you are doing courses, coaching, virtual events, and more, make sure to check out Hello Audio and get a free trial in this special link! Click Here to try Hello Audio for 7 days!
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Brad Parnell interviews Stefan Georgi: a 10-figure copywriter who has written over 200 direct response sales letters that have grossed over $1BN in sales and founded or co-founded 9 different businesses that have scaled to at least 7 figures, with several of those reaching the 8 and 9 figure mark.
find out more:
spg.fun/research
Learn the four specific attraction steps in this 1 of 4 part mini-series. Today we break down the specifics of "NURTURE" and how exactly to:
- Nurture your lead with high-value content
- The first 4 emails to send out
- How to change your mindset about leads
- When to followup and CLOSE!
You get can a deep dive in our FREE course on this topic here:
https://choose.genierocket.com/lgt
Thanks to our sponsor Genie Rocket in this episode,Â
With so many technologies to choose from with the promise to save you time, create more leads and magically grow your business, it’s hard to know who to trust and which one to choose.Â
At Genie Rocket, we offer businesses an easy-to-use, all-in-one growth platform that makes it simple to close more deals, communicate with your clients and prospects and even create landing pages with our pre-designed templates that are easy to edit and help generate more leads.Â
Try it completely free for 14 Days at www.genierocket.com
Learn the four specific attraction steps in this 1 of 4 part mini-series. Today we break down the specifics of "Attraction" and how exactly to:
- Identify your dream customer avatar
- Create a Lead Magnet
- Create a Simple Landing Page
- Share and Grow!
You get can a deep dive in our FREE course on this topic here:
https://choose.genierocket.com/lgt
Thanks to our sponsor Genie Rocket in this episode,Â
With so many technologies to choose from with the promise to save you time, create more leads and magically grow your business, it’s hard to know who to trust and which one to choose.Â
At Genie Rocket, we offer businesses an easy-to-use, all-in-one growth platform that makes it simple to close more deals, communicate with your clients and prospects and even create landing pages with our pre-designed templates that are easy to edit and help generate more leads.Â
Try it completely free for 14 Days at www.genierocket.comÂ
Learn how we generated 855 real leads over the weekend for a client just using a good hook and facebook ads, following our CNCE framework you'll learn ALL about in this episode. Get access to deeper training in our courses here: https://www.onlinemarketingsimplified.com/
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
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Stop taking notes and start taking massive action every single day!
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In this episode I discuss the difference between marketing and sales and how do identify if your business has a marketing problem, sales problem or both
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We’ll, I’m 40 today! Ran a 5k and missed my best time by 40 seconds ironically! In todays episode I share 4 but life lessons in the last year I’ve learned.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
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What’s more painful than having to CHASE your dream customers down to a point of exhaustion on both sides? It’s the worst. Learn the 3 part framework on how to ATTRACT instead of CHASE in this episode.
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In today’s episode talk about the importance of taking massive productive action towards your goals every single day.
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Have you run into a wall and made mistakes or felt like a failure? Of course you have. We all have. Learn how to turn that failure into a fuel and equip yourself with two practical exercises I show you today you can add easily do to reset your mind.
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Learn the key differences between a business and a brand and why it’s so critical you think of your business in a different perspective in this episode.
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When you asked these two skills you will build more trust, deepen your relationships with your audience, and be happier with your business and your life.
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If you’ve ever felt overwhelmed and pulled in every direction possible, sometimes the best solution is the opposite of what we think. It’s not always just grinding harder. In this episode I’ll share some stories and tips of how to identify fatigue and activate recovery to get you refreshed and rejuvenated.
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This proven 10 step formula will help you nurture your audience and get them closer to closing.
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in this episode, I interview Doug and Deborah of Liberty Ranch USA Health & Wholeness and talk about their adventures as health coaches. Learn more about them here: https://libertyranchusa.com/
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In this episode I discuss the difference between building your audience and generating leads.
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If you’ve ever tried to generate traffic online to get results you know it can be frustrating and expensive! After spending tens of thousands of my own dollars we found a solution I’m gonna share with you that’s working really well and might help you get results faster and deepen relationships with your current audience.
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Listen to our interview with Paul Bustamante with Mirmar flooring solutions on his entrepreneur journey. Paul shares his mantra of "Don't Quit" that's helped him stay in the game and see success in his business.Â
See the funnel we built for him and learn more here:Â https://choose.miramarflooringtx.com/
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In this episode, we interview special guests all the way from Hawaii, who spent the whole day with us in a Rocket Fuel Retreat (www.Rocketfueltreat.com) and have such an amazing story to share. You can learn more about them and connect with them here: https://www.strongroadshealth.com/
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Listen to the fascinating interview with this young Armenian / American entrepreneur and CEO of https://engineerinc.io/. Areg Aghayants talks about his path to success, marketing strategies that have worked and books you should listen to on your path to growth.Â
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Meet Kelly Toney with Tranzon in this interview and Check out his funnel: https://tranzonllc.tranzon.com/alm all built in one day at www.rocketfuel retreat.com
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On this episode I interview Rick Troutt of T&L Roofing and repair. We discuss how scary easy it is to become a roofer and what to look out for to make sure you don’t hire the wrong one.
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Learn the 4 keys to becoming unstuck with our interview with William Vaughn from Pit to Palace who just finished up a https://www.rocketfuelretreat.com/ at our studio.Â
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In this episode, I interview Shaun, we discuss everything from startup stories to the future of agencies as a whole. Shaun Clark has a pretty impressive stat sheet:Â
CEO & Co-Founder of HighLevel, the #1 white-label marketing platform for agencies Works with more than 20,000 agency owners worldwide Founded, operated, and sold InvoiceSherpa Software developer by trade
His business is the operating system for Genie Rocket that has helped us go from one-off projects to building an amazing recurring revenue model. You'll hear his passion for both small businesses AND agencies and what his unique vision is that helps both players win big. With everything from texting, to email marketing to funnel building... it's a true business in a box that just keeps getting better. If you're interested in trying the software out for FREE, start your 2-week trial at:  https://genierocket.com/get-genie-rocket
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In this episode, you’ll learn why “bad” is just a mindset and how you can reverse that negativity into a positive force of action. I also share some tips on how to get unstuck on ideas and will those ideas into massive action to get you on the path to massive results.
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I just completed the hardest 75 days of my life and I want to share some of the lessons learned and the biggest takeaways that have given me strength discipline, focus, and clarity.
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The new buzzword around digital marketing is the term "Funnel" or "Sales Funnel". Although this term or concept might sound new to you, it's already been around for a very long time, just in different formats.
A funnel is simply getting someone from point A to point B. That's it! I've broken this podcast down into 3 sections. TECHNOLOGY, STRATEGY, AND RESULTS.
Read the Blog Article:
https://blog.genierocket.com/?p=sales-funnel-vs-website
Start the 7 Day Lead Challenge:Â
https://offer.genierocket.com/7-day-challenge
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Digital content will help you sell at scale and position yourself as an expert quicker.
full blog post here: https://blog.genierocket.com/?p=6-steps-to-creating-digital-content
When you can create digital content or a digital product, you enter into the world of one to many instead of one to one. That's where you enter into the world of scale and faster growth. The same amount of work you'd put into delivering work to one person, you can now deliver to many, without doing any more work. Some of the most popular examples of digital content are the following: E-book Checklist Video Training Workbook The common misconception is these digital products have to be elaborate and overproduced, which is completely false. The quickest way to fail is by making it perfect and not delivering. Perfection is the enemy of progress. Once you launch your first (or 100th) digital product, you get feedback, optimize and repeat. The goal is not about the length, it really is about the problem that you're solving. I'm going to walk you through the 6 steps of how to create digital content that aids in converting visitors into leads or sales. Remember - length and depth are really not as important as focusing on the niche audience and the problem you're solving, I call it the four P's. These are really important to focus on for all your marketing content you create NOW and in the FUTURE. It's the person the problem, the promise, and the proof. Step One The first step is to map out your entire process from start to finish. Every step that you take someone through in your business, that delivers the final outcome. Step Two Circle seven areas of your entire mapped-out process that you absolutely love or where you have the highest skill level. Step Three Write out five specific problems your customers need help with, from those seven areas you circled from step two. You now have a list of 35 potential products that you can turn into digital training, a checklist, worksheet, or an E-book. Step Four Choose one of those 35 potential products that fit these three criteria below: Something you're really good at doing Something your dream customer sees as valuable Something that you're really good at, people might see you as the expert in this area and it's something you enjoy talking about. You're going to have to create a lot of content about this one thing, so if you don't have a lot to say about it, it's gonna be very short. Pick out one that you really feel comfortable talking about that, that you can answer lots of questions around that topic. Something that people think is valuable. Is this a problem big enough to solve? Are your dream customers going online and looking for how to solve this problem? (see Google Search trends here) Once you get that list of 35, digital product potentials, pick just one, and that one is something that you're good at, something you enjoy talking about, and something valuable for your audience solving a specific problem. You now have the main focus on your first piece of digital content! Step Five Decide your best communication channel. Are you better at speaking, writing, or being on video? Great at speaking = Podcast Great at writing = Blog Being on video = YouTube or Video Course Find the most comfortable medium you wouldn't mind using 3-5 times a week if you had to. Podcasting is the new radio, YouTube is the new TV and Blogging is the new News Channel. Once you create your first piece of digital content, you are going to need to promote it, modify it, promote it more, and nurture your audience. Find the channel you can really get behind and own. Over time you might cross over multiple mediums, but it's important to establish your core publishing medium first. Step Six Now you need to build a funnel or landing page to collect leads and deliver your content! For example, let's say you did that you created a digital worksheet and we want to now give that away because we're tr
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When you can solve bigger problems you get bigger revenue. In this episode I talk about my journey from selling software to providing full-service solutions and some very critical lessons I learned along the way.
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There are three specific elements you need in every piece of communication that will help you get significant results and avoid the pain of a big fat zero on your communication efforts
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It’s time to take action on your traffic to get results in your business. Email me to tell me your committed to the process to follow the plan! Setup a google ads account, get free trial genierocket.com account and see what happens. I dare you. Email me and tell me your committed. Brad@genierocket.com
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Learn how Larry Johnson uses exactly what we teach to generate leads. By identifying his target audience, the channel his audience is on, and personalized automation, he shows up to consistent booked appointments on his calendar! Checkout the video here: https://youtu.be/TgvO8YufcUM - Clear Message - Lead Generator - Funnel - Followups
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Are you a B2B company selling high ticket products or services?Â
Check out my interview with the B2B high ticket selling EXPERT that’s helped other businesses win millions in lifetime value clients. He shares some incredibly enlightening and actionable tips, with my favorite being, KEEP IT SIMPLE! You connect with Dan and checkout his process in his video here: https://www.salesschema.com/relationship-driven-new-business-at-scale/
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Learn about the OPA concept and how to implement it quickly to grow.
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The Monster Nation Conference was a HUGE success in 2021 and I got the privilege of speaking on Coach Burt's stage, alongside Brad Lee, Doug Wood, Cody Askins and many more! Here is the audio of my speech and the special link to the offer here! Â https://monsteroffer.co/
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Without sales, you don’t have a business!Â
Listen to the interview with Enrique Reyes and learn how technology can help OR hurt your success in today’s model digital business world.Â
Has technology made the sales place better?Â
Are you still using old methods and getting diluted results?Â
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Brad Parnell interviews Marilee Nies who runs a boutique design retail in Monterey, California selling hip clothes to tourists. Hear how she's managed to not only open her design shop during uncertain times but over TRIPLE her retail store size! You can find out more about her shop here: https://www.marileesdesigns.com/
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Brad Parnell interviews Chad Free from Black Diamond Money moves and discusses, faith, habits, family, mindset, and more! Join us in the content-packed episode of insights. You're gonna love it! This is an episode from Genie Rocket Radio that now has a new home, HERE on the Be a Better Marketer Podcast!
Find out more about Chad and his business here: https://www.blackdiamondmoneymoves.com/
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There are 2 important strategies to drive mire people to your website. One is fast costs a little, but worth it! And the other could take years. You need to be doing both! Learn about them in todays episode. BONUS: Here is a link to the 7 day lead challenge you can start for FREE as well! https://offer.genierocket.com/7-day-challenge
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Today I’m going to talk about two easy and important concepts you CANNOT forget about when you are thinking about your marketing strategies.
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Marketing is critical to generating new leads and technology is critical to great marketing. Today I’m gonna show you how to build a simple and effective marketing funnel with 3 easy steps.
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What you think about the most will define your life. Isn’t that wild?! In this episode I challenge you to come up with a few power house words to define your future. Let’s go!
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Learn how to create extreme value with your prospects
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How to create a healthy culture with meaningful core values!
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How quick to market mindset can help you retain customers longer and hit your goals faster.
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Learn the two types of ads, and what to expect from them.
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Importance of taking action daily on tasks towards your goal. Learn the TFAR acronym!
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What I learned while sharing a stage with these incredible minds…
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Learn why you need to consistently create content that highlights your value proposition and identifies the 4 “P’s” I explain in this episode.
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In today’s episode we talk about the power of storytelling and branding as well as one of the most powerful acronyms you can use in business. We also talk about one of my favorite animals, the bison.
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have you heard of this concept? I’m blown away by how simple but powerful this one phrases to help get more things done and create freedom in your life.
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If you’re like me you are plagued with a condition of always trying to seek new. New customers, new services, and new things. There’s nothing wrong with that as long as you have it balanced with a technique I teach you in this podcast.
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That’s right - HIIT FACTORY is now open inside of RP-1!!! Check out www.joinhiitfactory.com
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There is nothing worse than having a stale answer to the question of “what do you” Or selling your features instead of selling the future... In this episode I teach you how to sell your FUTURES and leave your features in the dust.
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An off the cuff emotional message to entrepreneurs.
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Learn how to wake up past customers and clients with an ethical bribe and learn how to be value and not spam in the inbox.
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Learn the eight things to start doing today to create an automated system for your business
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I’m gonna share with you two ways to grow your business and the sure fire way to generate more leads from traffic
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The one thing keeping you from results is lack of persistence. Learn the story of not giving up through small changes.
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Learn how to create a clear message in a simple system that will work better for you what what you’re doing right now.
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Goals don’t determine success - systems determine success and unless you have a good system in place and you’re following up like a boss you’re going to lose the game
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I’m gonna share a few tips on knowing how to target your market and also a few cold email strategy tips
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How to create the right activities in your business consistently to get the right results.
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If you want to grow sales - listen to this!
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How to compress time and increase value!
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Hear the three simple but powerful words that reshaped how I approached marketing.
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How to understand ad metrics and get in front of more people quickly.
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Why daily habits are so important and the contagious energy of entrepreneurs.
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Get the 4 step framework that works to grow your business.
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My rainy zoo trip, funnels and follow ups!
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Some leadership truths about leading and guiding principles to grow.
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Some Big Business Moves and Starting with the End in Mind.
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If your mission is growth and success, you need to push into the pain to the light of the other side.
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Today I discuss your business belief system, tribes and chasing the right things.
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Learn what it means to activate your prey drive and move from your current state to a future state while helping more people achieve their goals.
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The most important 4 things you need to be thinking about every day.
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How your best customers ascend the product value ladder where you add more value and make more money for your best clients.
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The 2 Sources of online traffic, how to get more of it, and where to start taking action.
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Today we talk about the difference between a digital sales funnel, and a website, and why you need to use BOTH of them for your business.
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My guest Spencer Chambers brings the heat in this episode about growing a big business.
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Learn how thoughtful and personalized gifts can help you keep your clients longer, make more money AND have a happier business!
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What a day! Our guy did a 100 cold calls and this is what we learned.
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Hear some of my past journey, how I got fired from my last real JOB and the most critical job of a leader.
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Business is simply monetizing relationships, and adding extreme value. Find out some of the indicators of relational success.
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Hear about the 4 wheeling off-road Adventure as well as the big myth about done for you solutions for your business.
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I’m back in action! Join me in my loud jeep to hear about relationships, an off road trip l, and why grinding might not be the right way to grow
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The simple principle of selling by serving and how it can increase sales and decrease massive frustration.
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After over 10 years in branding and studying how user experience impacts results - I was shocked with what I found after this experiment.
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How many one on one lunches can you have in one day? How to leverage technology to make authentic connections, and why persistence and follow-ups are key to scale in your business.
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Before bed podcast - so voice is pretty tired, BUT I’m continuing to daily publishing with an important focus on the domino effect.
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Today I discuss the power of simple websites, taking care of your lead dogs and an obscure football reference. I’m a little tired on this episode after a full day on site client web build!
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I’ll give you some simple but proven processes to help you map out and got your goals. Whether it’s a weight goal or revenue goal you can apply this process.
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I’m gonna give you the specifics of how to laser sniper target your dream clients and how to sell them like a doctor (and why that’s important!) PLUS bonus content at the end that will surprise you.
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Three simple steps you can take to make sure your business is heading in the right direction. The beginning, end and messy middle.
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The future of marketing and advertising pretty mind blowing - as well a podcast stat that is very surprising.
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The first episode! I’m discussing websites verse funnels AND I share a cool strategy we came up with for a local country artist that you might get some value out of.
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