Wit Digital: Recent Episodes

Wit Digital

Your daily dose of marketing tips and industry updates so you can take your home service marketing to the next level.

• Be a participant - not a spectator

• Make sure you're replying back to ALL who message and comment

• The more you reply, the higher your reach (your content will rise to the top of more news feeds)

P.S. At Wit, we are always pushing ourselves to create epic experiences with everyone we come in contact with. We help anyone we can, regardless of whether or not they hire us. We’re passionate about helping businesses grow, so we regularly share 1-minute valuable and actionable marketing tips to help you take your marketing to the next level. #marketingminute #witdelivers

• Broad match keywords: Phrase or similar phrases that help you reach the widest audience

• e.g, ‘AC repair’ will also show up for ‘AC repair near me’

See where your digital marketing stands with our free Instant Website Evaluator tool: https://witdelivers.com/free

P.S. At Wit, we are always pushing ourselves to create epic experiences with everyone we come in contact with. We help anyone we can, regardless of whether or not they hire us. We’re passionate about helping businesses grow, so we regularly share 1-minute valuable and actionable marketing tips to help you take your marketing to the next level. #marketingminute #homeservice #witdelivers

Stay out of your customer’s spam folder by avoiding the following:

• WRITING IN ALL CAPS

• Using the word “FREE” throughout the body of your email

• Using punctuations in your subject line

Crush your customer emails by following these best practices:

• Include relevant coupons and specials

• Include personalized photos (e.g., your team, trucks, etc.)

• Include valuable content (e.g., “7 signs your furnace needs maintenance this fall”)

See where your digital marketing stands with our free Instant Website Evaluator tool: https://witdelivers.com/free

P.S. At Wit, we are always pushing ourselves to create epic experiences with everyone we come in contact with. We help anyone we can, regardless of whether or not they hire us. We’re passionate about helping businesses grow, so we regularly share 1-minute valuable and actionable marketing tips to help you take your marketing to the next level. #marketingminute #homeservice #witdelivers

• Providing customers with a click-to-call option will increase lead traffic from your website

• Ensure your mobile website has a click-to-call feature for your phone number

See where your digital marketing stands with our free Instant Website Evaluator tool: https://witdelivers.com/free

P.S. At Wit, we are always pushing ourselves to create epic experiences with everyone we come in contact with. We help anyone we can, regardless of whether or not they hire us. We’re passionate about helping businesses grow, so we regularly share 1-minute valuable and actionable marketing tips to help you take your marketing to the next level. #marketingminute #witdelivers

• There’s no “right” time length for videos

• Whether your video is 30 seconds or 9 minutes, provide massive value and get your point across - without rambling and creating work for your viewers

See where your digital marketing stands with our free Instant Website Evaluator tool: https://witdelivers.com/free

P.S. At Wit, we are always pushing ourselves to create epic experiences with everyone we come in contact with. We help anyone we can, regardless of whether or not they hire us. We’re passionate about helping businesses grow, so we regularly share 1-minute valuable and actionable marketing tips to help you take your marketing to the next level. #marketingminute #homeservice #witdelivers

• Stop procrastinating on video - video is king in content marketing

• The next call that you - or one of your techs - go out on TODAY, write down a question that your customer asked and answer that question today via video

See where your digital marketing stands with our free Instant Website Evaluator tool: https://witdelivers.com/free

P.S. At Wit, we are always pushing ourselves to create epic experiences with everyone we come in contact with. We help anyone we can, regardless of whether or not they hire us. We’re passionate about helping businesses grow, so we regularly share 1-minute valuable and actionable marketing tips to help you take your marketing to the next level. #marketingminute #homeservice #witdelivers

• The key to posting on social media is CONSISTENCY

• Maximize your social media presence by providing massive value to your audience with your posts

See where your digital marketing stands with our free Instant Website Evaluator tool: https://witdelivers.com/free

P.S. At Wit, we are always pushing ourselves to create epic experiences with everyone we come in contact with. We help anyone we can, regardless of whether or not they hire us. We’re passionate about helping businesses grow, so we regularly share 1-minute valuable and actionable marketing tips to help you take your marketing to the next level. #marketingminute #homeservice #witdelivers

• Having images on your webpages has been proven to improve ranking

• When adding images, ensure you add descriptive alternative text (alternative text, or alt text, tells Google what the images is, and adds value and credibility to your webpage)

See where your digital marketing stands with our free Instant Website Evaluator tool: https://witdelivers.com/free

P.S. At Wit, we are always pushing ourselves to create epic experiences with everyone we come in contact with. We help anyone we can, regardless of whether or not they hire us. We’re passionate about helping businesses grow, so we regularly share 1-minute valuable and actionable marketing tips to help you take your marketing to the next level. #marketingminute #homeservice #witdelivers

• SEO (Search Engine Optimization): the art of getting your website to show up in organic results, under the paid results

• 60-70% of searchers skip over paid ads and click on the organic results

• The average CPL (Cost Per Lead) for our SEO clients is around $20 per lead

See where your digital marketing stands with our free Instant Website Evaluator tool: https://witdelivers.com/free

P.S. At Wit, we are always pushing ourselves to create epic experiences with everyone we come in contact with. We help anyone we can, regardless of whether or not they hire us. We’re passionate about helping businesses grow, so we regularly share 1-minute valuable and actionable marketing tips to help you take your marketing to the next level. #marketingminute #homeservice #witdelivers

• Consistently share quality, valuable content with your current and prospective customers.

• Consistently providing valuable content, without asking for anything in return, helps your brand awareness, builds trust, increases traffic, and nurtures leads - ALL THE GOOD STUFF!

See where your digital marketing stands with our free Instant Website Evaluator tool: https://witdelivers.com/free

P.S. At Wit, we are always pushing ourselves to create epic experiences with everyone we come in contact with. We help anyone we can, regardless of whether or not they hire us. We’re passionate about helping businesses grow, so we regularly share 1-minute valuable and actionable marketing tips to help you take your marketing to the next level. #marketingminute #homeservice #witdelivers

• When you overwhelm your customers with too many options or calls to action - they suffer from decision paralysis which is the complete lack of ability to decide.

• Every potential customer who comes to your site but leaves without converting, is money lost.

• So how do you solve the problem? Reduce, remove and simplify. Reduce number of colors and fonts. Remove bulky content and add links to interior pages for them to read and learn more. Simplify the calls-to-action by only having one that is prominent both in color and size with no other options near it.

See where your digital marketing stands with our free Instant Website Evaluator tool: https://witdelivers.com/free

P.S. At Wit, we are always pushing ourselves to create epic experiences with everyone we come in contact with. We help anyone we can, regardless of whether or not they hire us. We’re passionate about helping businesses grow, so we regularly share 1-minute valuable and actionable marketing tips to help you take your marketing to the next level. #marketingminute #homeservice #witdelivers

Write an awesome job description that sets you apart as an employer, and always include salary (many job seekers won’t apply if a salary isn't’ included at all)
Sign up for LinkedIn Recruiter or Recruiter Lite (Lite is the less expensive option); this will allow you to send more direct messages to qualified candidates (without the upgrade, LinkedIn caps how many recruitment messages you can send)
Search using keywords that match job titles and location, such as “HVAC technician Denver” - leave off the city if you’re not finding good matches; you’ll be surprised at how many people are willing to relocate when offered new opportunities

See where your digital marketing stands with our free Instant Website Evaluator tool: https://witdelivers.com/free

P.S. At Wit, we are always pushing ourselves to create epic experiences with everyone we come in contact with. We help anyone we can, regardless of whether or not they hire us. We’re passionate about helping businesses grow, so we regularly share 1-minute valuable and actionable marketing tips to help you take your marketing to the next level. #marketingminute #homeservice #witdelivers

• When you receive a positive review, push it out on your website and social media pages for potential customers to see

• Create eye catching graphics for social media to promote your raving reviews

See where your digital marketing stands with our free Instant Website Evaluator tool: https://witdelivers.com/free

P.S. At Wit, we are always pushing ourselves to create epic experiences with everyone we come in contact with. We help anyone we can, regardless of whether or not they hire us. We’re passionate about helping businesses grow, so we regularly share 1-minute valuable and actionable marketing tips to help you take your marketing to the next level. #marketingminute #homeservice #witdelivers

• Increase conversions on your website using a sticky conversion bar

• A sticky conversion bar is a horizontal bar that “sticks” to the top or bottom of a page on your website that moves with your visitor’s scrolling - this makes it convenient for visitors to convert

• Sticky conversion bar ideas include “call now,” “schedule an appointment,” “sign up for our emails,” etc.

See where your digital marketing stands with our free Instant Website Evaluator tool: https://witdelivers.com/free/

P.S. At Wit, we are always pushing ourselves to create epic experiences with everyone we come in contact with. We help anyone we can, regardless of whether or not they hire us. We’re passionate about helping businesses grow, so we regularly share 1-minute valuable and actionable marketing tips to help you take your marketing to the next level. #marketingminute #homeservice #witdelivers

• When finding your business on Google, the first thing searchers see is your webpage TITLE and DESCRIPTION

• Your webpage titles and descriptions not only give a snippet of information to searchers (as to what they will find on your webpage) they also help you rank

• Ensure your webpage titles and descriptions are descriptive yet concise (stay away from descriptors like "home" for your website’s home page or "bio" for a tech’s personal bio)

See where your digital marketing stands with our free Instant Website Evaluator tool: https://witdelivers.com/free/

P.S. At Wit, we are always pushing ourselves to create epic experiences with everyone we come in contact with. We help anyone we can, regardless of whether or not they hire us. We’re passionate about helping businesses grow, so we regularly share 1-minute valuable and actionable marketing tips to help you take your marketing to the next level. #marketingminute #homeservice #witdelivers

• 40% of website visitors will leave a website that doesn’t load in 3 seconds or less

• Check your website speed now: https://gtmetrix.com

• Your host provider or developer can improve your website speed

• If your website is becoming harder to maintain, and optimize, it’s time to invest in a new website

See where your digital marketing stands with our free Instant Website Evaluator tool: https://witdelivers.com/free/

P.S. At Wit, we are always pushing ourselves to create epic experiences with everyone we come in contact with. We help anyone we can, regardless of whether or not they hire us. We’re passionate about helping businesses grow, so we regularly share 1-minute valuable and actionable marketing tips to help you take your marketing to the next level. #marketingminute #homeservice #witdelivers

• Spring officially begins March 20!

• It’s time to finalize all your Spring content: air conditioning, duct cleaning, drain and sewer cleaning, etc.

See where your digital marketing stands with our free Instant Website Evaluator tool: https://witdelivers.com/free/

P.S. At Wit, we are always pushing ourselves to create epic experiences with everyone we come in contact with. We help anyone we can, regardless of whether or not they hire us. We’re passionate about helping businesses grow, so we regularly share 1-minute valuable and actionable marketing tips to help you take your marketing to the next level. #marketingminute #homeservice #witdelivers

• Rank your home service business higher with N.A.P consistency

• N.A.P = Name, Address, Phone

• Everywhere your business is listed, ensure N.A.P instances are exactly the same (e.g.,, Suite not Ste)

• To see how and where your business is listed: https://witdelivers.com/scan/

P.S. At Wit, we are always pushing ourselves to create epic experiences with everyone we come in contact with. We help anyone we can, regardless of whether or not they hire us. We’re passionate about helping businesses grow, so we regularly share 1-minute valuable and actionable marketing tips to help you take your marketing to the next level. #marketingminute #homeservice #witdelivers

• If you’re tackling your own PPC campaigns, save yourself time and implement scripts!

• Scripts are a great way to make changes to PPC campaign that would normally have to be done manually (automate optimizations, generate reporting, etc.)

• For example, you could implement a script that looks at all of keywords over a period of time, say the last 60 days, and if any keywords received 0 impressions, they will be automatically removed

See where your digital marketing stands with our free Instant Website Evaluator tool: https://witdelivers.com/free/

P.S. At Wit, we are always pushing ourselves to create epic experiences with everyone we come in contact with. We help anyone we can, regardless of whether or not they hire us. We’re passionate about helping businesses grow, so we regularly share 1-minute valuable and actionable marketing tips to help you take your marketing to the next level. #marketingminute #homeservice #witdelivers

• 25% of businesses have an unanswered question waiting in their Google My Business profile now

• Use this Question and Answer section to create connections with your community and improve your local SEO

• If no questions have been asked yet, use this as a FAQ, proactively populating questions to help potential customers pick you over your competition

• Here’s some ideas of questions you can ask AND answer as the owner to strengthen your listing:

-What service areas do you cover?

-Are your employees/technicians background checked?

-How frequently should I have maintenance done on my air conditioner (or furnace, etc.)?

-Can you install a unit we bought?

-How long does a new A/C installation take?

-Do you have 24/7 emergency service?

See where your digital marketing stands with our free Instant Website Evaluator tool: https://witdelivers.com/free/

P.S. At Wit, we are always pushing ourselves to create epic experiences with everyone we come in contact with. We help anyone we can, regardless of whether or not they hire us. We’re passionate about helping businesses grow, so we regularly share 1-minute valuable and actionable marketing tips to help you take your marketing to the next level. #marketingminute #homeservice #witdelivers

• 83% of hacked WordPress blogs are ones that are NOT updated regularly (software, themes plugins, etc.)

• To check the status of your software, login to your WordPress Admin and navigate to plugins or software section

• Pro tip: Backup your website regularly

• Pro tip: Use premium plugs like Updraft Plus or Manage WP

See where your digital marketing stands with our free Instant Website Evaluator tool: https://witdelivers.com/free/

P.S. At Wit, we are always pushing ourselves to create epic experiences with everyone we come in contact with. We help anyone we can, regardless of whether or not they hire us. We’re passionate about helping businesses grow, so we regularly share 1-minute valuable and actionable marketing tips to help you take your marketing to the next level. #marketingminute #homeservice #witdelivers

• Your call recordings are a gold mine of opportunities to improve your business

• Don’t only record your calls - also LISTEN to look for opportunities to increase conversion

• Here’s why and how to ensure you’re not losing money:

-Record: Record and listen to ALL your phone calls; they are a gold mine of opportunities to improve your business

-Voicemail: Are you calling back customers who left you a voicemail? Are too many calls rolling to voicemail?

-CSRs: Are you CSRs trained well and converting warm customers into booked appointments?

-After Hours Call Center: Build trust with your customers by telling them a time when someone from your team will call them back; they are looking for immediate assistance and may book your competitor if you're not building trust and calling back in a timely manner

See where your currently digital marketing stands with our free Instant Website Evaluator tool: https://witdelivers.com/free/

P.S. At Wit, we are always pushing ourselves to create epic experiences with everyone we come in contact with. We help anyone we can, regardless of whether or not they hire us. We’re passionate about helping businesses grow, so we regularly share 1-minute valuable and actionable marketing tips to help you take your marketing to the next level. #marketingminute #homeservice #witdelivers

• Your website is your virtual storefront - first impressions matter!

• Include these 6 vital elements on your website home page to increase conversions:

Contact information (including a clickable phone number)
High-quality photos of your team and trucks (personalization goes a long way!)
Guarantees (to reinforce your promises)
Coupons or specials
Awards and certifications
Customer testimonials

See where your digital marketing stands with our free Instant Website Evaluator tool: https://witdelivers.com/free

P.S. At Wit, we are always pushing ourselves to create epic experiences with everyone we come in contact with. We help anyone we can, regardless of whether or not they hire us. We’re passionate about helping businesses grow, so we regularly share 1-minute valuable and actionable marketing tips to help you take your marketing to the next level. #marketingminute #homeservice #witdelivers

• Target Cost-Per-Acquisition (CPA): Google Ads’ smart bidding strategy that sets bids to get you as many conversions as possible

• This strategy uses advanced machine learning to automatically optimize bids

• This strategy automatically finds an optimal bid for your ad each time it’s eligible to appear

See where your currently digital marketing stands with our free Instant Website Evaluator tool: https://witdelivers.com/free/

P.S. At Wit, we are always pushing ourselves to create epic experiences with everyone we come in contact with. We help anyone we can, regardless of whether or not they hire us. We’re passionate about helping businesses grow, so we regularly share 1-minute valuable and actionable marketing tips to help you take your marketing to the next level. #marketingminute #homeservice #witdelivers

• Maximize Clicks: This is the simplest way to bid for clicks

• This strategy allows you to set a budget and Google Ads does the rest (you don’t need to set specific bid amounts, keywords, or placements)

• This strategy allows you to set a target daily budget and Google Ads’ systems will automatically set your maximum cost-per-click bids on your behalf, with the goal of getting you the most clicks within your budget

See where your currently digital marketing stands with our free Instant Website Evaluator tool: https://witdelivers.com/free/

P.S. At Wit, we are always pushing ourselves to create epic experiences with everyone we come in contact with. We help anyone we can, regardless of whether or not they hire us. We’re passionate about helping businesses grow, so we regularly share 1-minute valuable and actionable marketing tips to help you take your marketing to the next level. #marketingminute #homeservice #witdelivers

• Maximize Conversions: Automatically set bids to help you get the most conversions for your campaign while spending your budget

• This strategy uses advanced machine learning to automatically optimize bids and offers

See where your currently digital marketing stands with our free Instant Website Evaluator tool: https://witdelivers.com/free/

P.S. At Wit, we are always pushing ourselves to create epic experiences with everyone we come in contact with. We help anyone we can, regardless of whether or not they hire us. We’re passionate about helping businesses grow, so we regularly share 1-minute valuable and actionable marketing tips to help you take your marketing to the next level. #marketingminute #homeservice #witdelivers

• Enhanced Cost-Per-Click (CPC): A bid strategy that adjusts your cost-per-click to help maximize conversions

• This strategy combines manual bidding with a smart bidding strategy

• This strategy raises your manual bids in situations that seem more likely to lead to a sale or conversion; it also lowers your bids for situations that are less likely to lead to a conversion

See where your currently digital marketing stands with our free Instant Website Evaluator tool: https://witdelivers.com/free/

P.S. At Wit, we are always pushing ourselves to create epic experiences with everyone we come in contact with. We help anyone we can, regardless of whether or not they hire us. We’re passionate about helping businesses grow, so we regularly share 1-minute valuable and actionable marketing tips to help you take your marketing to the next level. #marketingminute#homeservice #witdelivers

• Stock photos are losing you $$$ on your website

• One company replaced a stock photo with a picture of their team and it increased revenue $10,000/month

• People either ignore stock photos completely or scrutinize them (people know they are fake and it reduces trust in your website and brand)

• If your competitor has real photos, the customer is more likely to go with them

Start taking photos today using your smart phone (it’s easy, fast and inexpensive)

P.S. At Wit, we are always pushing ourselves to create epic experiences with everyone we come in contact with. We help anyone we can, regardless of whether or not they hire us. We’re passionate about helping businesses grow, so we regularly share 1-minute valuable and actionable marketing tips to help you take your marketing to the next level. #marketingminute #witdelivers

• Include photos on your Google My Business listing to increase ranking, stand out for your competition, and attract new customers

• At a minimum your listing should include the following photos:

A profile photo
A cover photo
Your logo
Your products and services

P.S. At Wit, we are always pushing ourselves to create epic experiences with everyone we come in contact with. We help anyone we can, regardless of whether or not they hire us. We’re passionate about helping businesses grow, so we regularly share 1-minute valuable and actionable marketing tips to help you take your marketing to the next level. #marketingminute #witdelivers