Your Marketing Minute: Recent Episodes
Forward Push
At Forward Push we believe in marketing differently.
From strategizing the foundation of a campaign to putting the final flourishes on a client’s new SEO strategy, we believe that great marketing comes from a team ready to challenge the status quo while staying rooted in the research.
We’re a team filled with creative thinkers and analytic problems solvers that are some of the best in the business. Each of us are dedicated to finding the latest updates in our field, and our specialties come together to create award-winning results.
One of the biggest situations a business owner or marketing person gets into is what kind of content am I going to put out? Let's take a look at 10 ideas you can start with right now.
Back in the day, if you were doing SEM, it meant you were doing two things: 1) SEO and 2) running paid ads. That isn't the case anymore.
Testimonials and reviews are the best way for your customers/clients to speak up for you. But what happens after you get the reviews on Google or Facebook or Yelp? Well, you should put them on your website! Here are the 6 best places to put reviews so they can work for you.
You have your website and it’s live, but do you need to update it? The answer is yes, you do. There are 4 things that you can add to your website to help people find your product or service. Check them out and start building out your website now!
Being seen on the first page of Google is like being at the popular table. You want to be there. But how do you get to the top? Here are 7 tips to get your SEO on point.
Quick question. Are you using the right colors that evoke the feelings you want for your business? Not sure? Choosing the right colors is essential. Here are 10 of our favorite colors and how each makes you feel.
Most people think SEO is complicated - and it is - although that shouldn’t stop you from trying to get to the top of a search result. In this video, we break down the basics to help get you started.
The year 2021 is approaching fast, which means now’s the time to start thinking about your marketing and what you’re going to do. Check out these lucky 13 ideas you can start planning for now.
Having a business means having a website that people can go to for information. But how come some websites do better than others? Here are 8 game-changing attributes that every great website has, and yours should too!
It can be overwhelming to figure out the right marketing tactics for your small business. What worked yesterday, might be the wrong choice for today. Here are 7 time-tested and proven tactics that you can use when it comes to your marketing.
Finding the right digital marketing agency can be a struggle, but with these 6 questions, you can find the perfect one that fits your needs.
You know you need a great website for your law firm, but do you have the right pages? Here are 8 pages every law firm website should have.
In this episode, we share the mathematical equation to determine if spending money on SEO is the right thing to do for your business.
UX is everything. It's how a person feels when they encounter your brand no matter where they find you. Let's explore why it is so important.
Do you have a brick and mortar store that people find online? If so, this episode is for you.
Local SEO has always been important and even more so since the pandemic started. Here are 10 types of content you should be doing to help rank higher in a local search.
It's epiosde #150 and we've got 5 of the most essential things you can do to optimize your website!
You've got people coming to your website but they aren't turning into customers. Let's change that by looking at these three things.
When it comes to SEO, the words "it depends," is often the answer to many questions. Although it's always the best one. Here are 10 SEO factors that really do matter and make a difference.
Online business directories seem to always be at the top of a search result. We are at the point of you might as well join them, but which ones? Here the top 5 to join now for free.
Email isn't going away and these tips will help you grow your list in an effort to build your business.
Now you probably know that LinkedIn is the place to go if you need a job. If you're looking for a job or if you want to hire someone, but as a marketer are you using LinkedIn properly?
Google says having photos on your GMB profile is important but why and what do they recommend you take photos of?
SEO, the great mystery that alludes so many business owners. Let's break it down in easy to understand terms.
Over the years this question has been asked many times and we wanted you to know the 3, make that 4 ways, an agency gets paid.
This is not the time to step on the brakes when it comes to your marketing. Here are 4 things you can do.
We've reached the halfway point in the year and it's time to see how your marketing is doing. Are you taking advantage of these 10 opportunities?
While your business could grow on word of mouth alone, investing in a diverse marketing plan will expedite the growth you’re looking for. (Also, word of mouth is still marketing!) Every company needs a marketing plan; the variation lies in how much focus is placed on each feature. Some companies will have a thorough pay-per-click marketing strategy, while others will focus on email marketing and paid social media advertising.
Regardless of where you choose to invest, your business will need marketing in order to grow and thrive.
Google has confirmed that they are slowly bringing back the ability for users to leave your business reviews. What's taken place since mid-March and what Google is doing about it is a nice surprise!
This week Google released a Core Algothrim update that effects every website it ranks. Do you know how to ensure your website doesn't get hurt when this happens again in three months?
If you live in Atlanta and use IT for any part of your business, the IT Help Atlanta podcast is a must-listen.... especial this episode that features Forward Push founder Marc Apple.
I had the pleasure of being the guest on the video show 'Have You Meet?' Our discussion talks about marketing and how to come out ahead after we get used to the new normal. Enjoy!
LinkedIn isn't just for job seekers. You can get business from it, you just might want to follow these steps first.
If you do any of these things there is a good chance Facebook will stop you from running ads.
Just because you don't have a home office doesn't mean you productive like you were in your office. Follow these 4 steps.
Now that we are all working from home it's time to Zoom or Google Meet. Here's 4 easy steps to do it right.
Let's take a look at the most successful blog article types and come up with the right answer.
What are the 4 things the Twitter Agency Playbook says you should be doing if you want to succeed on Twitter?
There are 6 ways you can use Google My Business to your benefit. Are you using any of these now?
With so many choices what's the best place to be? Facebook? Instagram? Maybe it's Pinterest?
10 things you can do in 2020 to make it your best marketing year yet! You can have success without starting.
With an engagement rate much higher than the other social media channels, if you're business isn't on YouTube you're missing out!
After looking at 1000s of social media posts, here are a few things you can do to ensure your posts take off.
You've got a LinkedIn Company Page but nothing is happening with... or is it? Here's how to check and what to do.
In 2017 press releases hit an all-time high. In 2020, we continue to see the decline in using them for small businesses and startups.
Is this the beginning of an all-in-one messaging platform from the Facebook family of apps?
Google has just released its most search local business report for 2019. What local businesses get searched the most?
Google has begun testing the removal of the URL in search results. What does this mean to marketers?
In episode #101, we talk about the two main reasons small businesses fear doing social media and how to get around them.
We made it episode #100 - thank you! Plus some news on how customers can message you on Google My Business.
Don't start a content creation plan until you have truthfully answered these three questions.
Review stars in a Google search result are now a thing of the past. It was fun while it lasted.
The Wall Street Journal says yes so Amazon could sell more products with higher margins. Amazon says no way and the report is all wrong. Who do you believe?
There are plenty of ways to promote your business online, here are 4 ways that you can do starting right now.
If you like it or dislike it, social media is here to stay and you need to use it to grow your business. Here are 4 ways to do just that.
Do you put your Instagram hashtags in the caption or as the first comment? Which is right? Does it even matter?
A few months ago I talked about how Instagram was testing not showing Likes on posts. Well now it's Facebook's turn.
Have you seen a decrease in your Instagram posts reaching your audience? If not, it's coming soon.
What's with all the different designations next to people's names in Facebook Groups all of a sudden?
You've heard online reviews for your business can make a difference, but really how much does it matter?
From the 'don't believe everything you hear on the internet' file comes the rumor that Instagram is going to expose all of your private messages and start using your photos without telling you. This is false!
A new study asked users what they would pay for YouTube, Facebook. LinkedIn and more. Would you pay this much?
Let's take a look at Pinterest's revenue in Q1 and Q2 of 2019. Are you missing out on reaching your customers and clients?
Google has updated the way five industries profile shows on Google My Business. Are you one of them and are you seeing it?
If you had to advertise Snapchat, where would you do it? How about with influencers on Instagram?
Say you want a top celebrity to feature your brand in an Instagram post... what's that going to cost you?
If you're running Facebook ads, you need to know about these changes coming to mobile ads.
In this episode we review 5 things that fall under content creation. Are you doing these?
If you have a Facebook business profile page, there are some changes coming on August 1 you need to know about.
In episode # 70, we discuss what every legal website needs and how anyone else can follow the same advice.
New categories are being added to Google's Local Scroll Pack. Is your business one of the lucky ones?
What are the 3 biggest challenges small and medium size business owners face? What can you do to overcome them?
A new study shows that B2B professionals want webinars, videos, and industry related blogs.
After what Facebook went through with political ads during the last election, can you blame LinkedIn and Pinterest?
A new survey has revealed that customers that can't book an appointment online will simply go to someone else.
Users can now book an appointment with you on Facebook and Instagram. Will you let this happen?
If you don't have an image optimization plan in place, you might be missing out on the next big SEO play.
It's official, Instagram rolls out quiz stickers to all users. Why you should be using them.
Google is rolling our a new way for business owners to start promoting their Google My Business page. Will you be using this new short link?
Have you ever wanted to make your posts truly your post? Well it looks like it's now possible.
Is Instagram about to get rid of everyone's favorite vanity metric? What's Twitter Jack Dorsey have to say about that?
Some users are reporting that a new Facebook feed is showing. Will we be saying goodbye to the bottom to top feed flow?
It's open season again for the social networks to blatantly steal features from one another.
Why do you see some post but not others in your Facebook feed? Facebook wants you now to know with a handy tool that is making it's debut.
Live from Raleigh WordCamp. I wanted to share an idea I heard yesterday to make your business better than it is today but doing just 1% more.
If you use Google Podcast to listen to podcasts, they've now made it easier to find episodes and new podcasts.
You know you need to be on social media, but choosing the platforms, the content, the frequency, and troubleshooting can quickly grow into a complex combination of variables.
I wanted to buy something and needed a second opinion. The shop owner wouldn't let me take a picture, so no sale for him.
Its game changer time for retailers! Now you can shop and buy on Instagram without leaving the app.
When Facebook and Instagram went down, how did you communicate with your audience? Did you do what this business did? Could you?
A new research study shows people are leaving Facebook and I like what they are doing to keep us around.
For the first time, Facebook is taking legal action after those that sell fake accounts, Likes, and Followers.
If you want your Google My Business posts to take center stage then you need to be posting 'Offers.'
A little self promotion to end the week... We're celebrating the Summit International Award we won for our social media campaign for The Baconer.
Following in the footsteps of Instagram and Snapchat, Facebook has released Women' s History Month with stickers, but there's a catch.
A new study shows that marketers might not be giving consumers the authentic social media posts they want.
Today at lunch someone asked me what podcasts I like to listen to and can't live without. Here are my top 4 plus a new one to check out.
You need a break and the weekends are your relief from work, but is it the best time to not be posting on your Facebook business page?
A new study shows that most businesses are not doing the right thing to get engagement from their followers. Are you?
Following in the footsteps of Facebook and YouTube, LinkedIn is getting into live streaming.
It's the one social media channel that business owners have the most questions about including 'should they be on it?' Here's why the answer is yes.
The New York Times posted an article about what Zuckerberg has planned for What's App, Facebook, and Instagram. It included some of the features being merged together to make it easier to communicate.
Zuck said it won't be until 2020 when we start to see these things, although we are hearing differently.
You are not alone! Everyone gets stuck when thinking about what to post on social media. Here's some suggestions you can do today.
If you have a website, there's a good chance someone has told you about SEO... but why should you care?
These are the Facebook facts you need to know so you can celebrate National Trivia Day.
You are not alone, Yelp made a change and now a lot of reviews aren't showing for small business owners.
How does Google's Mobile First Indexing effect your website and how it ranks on a mobile device?
A companion piece to the article that ran on the Local Marketing Institute blog on how you can increase your reach on Facebook.
We share more results of you can expect to find in our annual small business owner survey.
We just interviewed 100 small business owners about their marketing in 2018 and what they have planned for 2019.
Did you know that 50% of B2B search queries on Google are made on a smart phone? And that number is expected to increase to 70% by year 2020. So why does this matter?
Here are the updates that Google just made to the Google My Business update and why they are important to your business.