The Know Like & Trust Show with Britney Gardner: Recent Episodes
Britney Gardner
Learn how to market your small business online with the Know, Like, & Trust Show podcast. Marketing Strategist and Host Britney Gardner and guests explore how to build an authentic personal brand while using marketing automation in a way that’s not sleazy or soulless. With the right strategies in place, you’ll have everything you need to amp up your know, like, trust factor so you can build better relationships with your audience and clients.
On today's episode host Britney Gardner delves into the concept of "random acts of content," also known as "spray and pray posting." She shares personal stories from her time as a photographer and discusses how this approach can actually be harmful to your business. Using insights from industry experts, Britney emphasizes the importance of intentional content creation and its role in guiding the audience on a journey. With practical tips and a clear call to action, this episode explores how to avoid falling into the cycle of reactive, ineffective content strategies and instead, to create content that truly resonates and brings meaningful results. If you want to step away from the random and into the intentional, then stay tuned for this insightful episode.
Host Britney Gardner sits down with seasoned brand strategist and designer Terrica Strozier to discuss the concept of being a “category of one” and how to effectively market oneself in a unique category. The conversation delves into the challenges of transitioning from corporate to individual marketing, the importance of showcasing one’s unique skills and talents, and the necessity of consistent branding and marketing efforts over time.
Terrica shares her insights on how individuals can express their unique value proposition and differentiate themselves in a crowded market. The episode offers practical advice for business owners looking to elevate their branding, build a comprehensive brand experience, and effectively market their services. This candid and insightful conversation provides valuable lessons on the journey to achieving a standout brand and marketing strategy.
In this episode of The Know, Like & Trust Show, we’ll be exploring the downside of repurposing content. We delve into the topic, highlighting the importance of thoughtful and strategic repurposing. Britney emphasizes the need to ensure that the original content is effective before repurposing it, shedding light on the potential pitfalls of distributing content that may not be resonating with the audience.
In this episode, Britney discusses the concept of the “Content Easy Button” and how it relates to marketing and repurposing content. She emphasizes the importance of strategic content planning, showing up authentically, and honing in on what works to create a consistent flow of clients.
We cover soloists and content creation:
Importance of content for soloists
Challenges faced by soloists with limited time and a small client base
Embracing a content creation process for continuous business growth
In this episode of The Know, Like & Trust Show, host Britney Gardner interviews Angela Foster, a petite style coach, on the topic of image presentation in content. They discuss how to create a wardrobe that represents personal or business brands, choosing comfortable yet professional outfits for video content, and the importance of breaking down different aspects of our lives into "buckets" for easier wardrobe management.
It’s a noisy world–and you’ve got to cut through that noise to get noticed. What’s the point in creating content that nobody reads or watches? How long will you keep up your content creation journey if you don’t see results? Using curiosity and tension in your content is one of the best ways to ensure your viewer will keep viewing. If you want them to move from your audience to your community ultimately, you’ll want to learn the why + how behind open loops. Read on for the how-tos and seven examples of open loops you use in your content today.
Host Britney Gardner discusses the importance of search intent in creating long-form content for solopreneurs and small team service businesses–acknowledging how different it is for us versus different business models. She explains what search intent is and how it can help build trust with your audience and improve your content’s visibility on search engines. Stay tuned for an exciting announcement at the end of the episode.
Today we’re diving into the concept of information gain and its impact on SEO as we move forward from ChatGPT and the emergence of other AI tools. In a world where small businesses are up against noisy competitors with vast resources we just don’t have, it’s crucial to stand out and get ahead. But how do we do that? Well, information gain might just be the answer.
In today’s episode, our host Britney Gardner sits down with Jay Acunzo, an acclaimed author, speaker, and creator of the Creator Kitchen membership group. Jay shares his insights on the power of storytelling for connection and how it can elevate your content to make it truly irreplaceable. Join us as we delve into Jay’s unconventional choices, refreshing content creation strategies, and mission to help aspiring storytellers find their unique voice. Get ready to step out of your comfort zone and embrace the posture of a storyteller as we dive deep into the art of creating compelling content. Let’s get started!
In this episode of The Know Like and Trust Show, host Britney Gardner explores the unhealthy side of content creation. She discusses the pressure to constantly create content, the importance of aligning with the type of content you enjoy producing, the need to offer valuable and thought-provoking content to win audience attention, and the ever-changing nature of marketing that requires continuous testing and adaptation. Follow along with the three main points of this episode: Content creation shouldn’t feel hard What to do when it does feel hard Attention shouldn’t be easy
In today’s episode, we tackle the topic of email list building for service providers and debunk some of the common advice given by popular internet personalities. Britney dives into why most of the advice on list building is garbage and how it’s important to question the “girl next door” approach. Get ready for a deep dive into the world of online business and learn the truth about building an engaged audience. We cover: the deceiving nature of internet personalities when it comes to list building the list-building audience-building FAQ debunking the “girl next door” persona and other internet personality TLAs
In this episode, host Britney Gardner discusses the lessons she learned about content from bad podcast pitches. She emphasizes the importance of focusing on how one can help the audience and not just promoting oneself. She also highlights the need for pitch research and avoiding asking the host to do unnecessary work–which translates directly into how you craft your content plan to engage with your audience. Listen in as we cover: The challenge of asking the audience to give their time to consume content The connection between bad podcast pitches and creating better content Understanding the audience’s perspective and needs when creating content Shifting the focus from self-centered content to content that helps the audience The importance of providing value and a unique experience for the audience
In today's episode, we delve into the topic of connective networking with our special guest, Cara Steinmann, the founder of The Ravel Collective and host of the Ravel Radio podcast. Cara helps purpose-driven women's service entrepreneurs build strategic networks that lead to referrals, collaboration, visibility, and fun.
Join us as we discuss:
- the importance of building true relationships online
- the role of networking in marketing, and the
- value of thoughtful and intentional partnerships.
We’ll explore the misconceptions around referrals, the concept of reciprocity, and how to find common ground in networking. Get ready to learn valuable insights and practical tips on how to navigate the world of networking to grow your business.
In this episode of “The Know, Like & Trust Show”, host Britney Gardner discusses the importance of a content plan for service providers. She explains how content can help build client relationships, establish expertise, and fill the gap between one-on-one interactions. The episode guides listeners through creating a complete content marketing plan tailored to the needs of service providers.
In this episode, Britney Gardner debuts “Uncommon Content” and discusses the importance of crafting unique and thought-provoking content to stand out in a sea of sameness. She shares her content framework for established business owners online. She explains why she chose the term “uncommon” and highlights the value of having a distinct voice and approach online.
In this episode of The Know, Like & Trust Show, we sit down with content optimization expert Zoe Hawkins to discuss the ins and outs of content optimization. We dive into: The importance of removing outdated and irrelevant content, the process of content optimization, and how it can have a significant impact on website performance. How content is like bread: it needs proofing, or time to marinate and sit. Zoe shares their background in journalism and content marketing, highlighting their passion for fixing poor content on websites. We also touch on the role of AI in content generation and the importance of giving work time to “proof” and develop. So sit back, relax, and get ready to learn all about content optimization in this informative and engaging episode. Let’s dive in!
What is Content? That’s the main question answered in this episode of “The Know, Like & Trust Show.” Host Britney Gardner explores the difference between social media and content marketing. She discusses the importance of storytelling and building trust through engaging content, while also highlighting the role of social media in amplifying a brand’s voice and driving traffic to valuable content. She offers insights, anecdotes, and even a workshop to help listeners effectively utilize both strategies in their marketing efforts. We cover: Differentiating Social Media and Content Marketing People trust individuals, not companies Using social media to share other content and build relationships with clients
In this episode of The Know, Like & Trust Show, host Britney Gardner discusses the importance of consistently showing up with strategic content. She explores the necessity of finding one’s unique voice, measuring content performance, and overcoming obstacles to regular content creation. She strongly encourages listeners to reflect on what it would take for them to commit to a content strategy and create impactful content for their audience. Listen in as we cover these ideas and themes: Consistently showing up with strategic content is important. Finding one’s unique voice and measuring content performance are key. Britney shares her successful framework for regular content creation. Motivators for commitment could include podcast download dips and rising email open rates. Personal motivations for content creation need to be answered individually. Assistance is available through calls, content plans, and implementation help. Effective communication skills are crucial for successful content marketing. Any tactic can be effective or ineffective. Stories of successful clients are shared. Committing to a big message is encouraged.
On this episode host Britney interviews Julia Bocchese, an SEO and Pinterest consultant for creative small businesses. Julia shares valuable insights on the importance of being active on Pinterest and the effectiveness of diversifying lead generation strategies. Listeners will learn about optimizing Pinterest rankings through keyword incorporation, creating specific and informative boards, and providing detailed yet concise descriptions.
Julia also discusses the importance of clear and legible graphics and targeting specific keywords for pins. Additionally, she advises on the use of freebies to grow email lists, tracking data and identifying issues with the email sign up process, and utilizing Pinterest analytics to monitor traffic and conversions. T
he episode also touches on the connections between Pinterest SEO and Google SEO. Don't miss this episode packed with actionable strategies to attract ideal clients naturally!
Join Britney Gardner as she explores the concept of thought leadership in the age of artificial intelligence (AI). She highlights that thought leadership isn’t about claiming personal ownership over every idea; rather, it involves taking inspiration from others and utilizing their insights to fuel transformative discussions about the impact of AI on leadership. Drawing an analogy to a mosaic or kaleidoscope, Gardner explains how she views herself as a constant rearranger and connector of ideas.
She covers: * How to form your thought leadership * What role AI can play in sharing your thought leadership through content * What AI is good at, and what it is very bad at * An article she found on LinkedIn and it’s great parallels to this topic Building upon the previous episode on building an audience of thinkers that take action, this episode celebrates being number 250 of The Know, Like & Trust Show!
In this episode, the host discusses the challenge of building an audience of thinkers and shares her personal struggles with this concept. She emphasizes that this episode is not an all-encompassing guide, but rather a reflection of what has worked for her and her clients over the years. The host then shares a story about her kids who expect her to know everything, highlighting the pressure to have all the answers–and how that relates to content planning.
Want to stand out on LinkedIn? Tania Bhattacharya, founder of Lumos Marketing, shares her secrets in this episode of The Know, Like & Trust Show. Learn how to build connections on LinkedIn, brand awareness, create organic opportunities, and connect with potential clients through original storytelling and utilizing LinkedIn’s unique advantages.
In this episode, you will be able to:
Discover the secret behind building a powerful know, like, and trust factor on LinkedIn. Uncover the importance of storytelling in creating a memorable brand presence. Learn how to leverage LinkedIn’s features for maximum impact and visibility. Explore the art of maintaining a balanced presence between professional and personal life on LinkedIn. Find out innovative ways to repurpose your LinkedIn content for extended reach and engagement.
On this episode of The Know, Like & Trust Show, host Britney Gardner dives into the idea of moving from “nice to have” to “must have” in your business. She discusses how great content is essential to getting your audience to care about your product or service and also delves into Southwest Airlines’ systems breakdown and how entrepreneurs can avoid similar mistakes in their smaller businesses. The episode also addresses defining a specific group of service providers online.
Tune in to this episode to learn how to prioritize your business investments and make your services essential to your clients. L
isten in for more on:
The concept of “nice to have” versus “must have” in business Southwest Airlines breakdown due to insufficient systems and its consequences Entrepreneurs and the “entrepreneurial middle class” stage When a person is not seen as a “must-have” despite their importance
In this episode of the “Know, Like and Trust Show” podcast, host Britney Gardner discusses the importance of setting expectations in order to build trust with clients. She emphasizes that under-promising and over-delivering is a key factor in building a strong “Know, Like and Trust” factor. Gardner also explains how content can be used as a filter to attract the right customers and set expectations. She shares a humorous example of complaints made by customers of Thomas Cook Vacations, highlighting the importance of understanding and meeting client expectations.
On this episode of The Know, Like & Trust Show, host Britney Gardner and guest Eliya Finkelstein discuss the importance of finding your unique voice in content creation. Finkelstein shares her journey of struggling to stand out in a sea of sameness to eventually ramping up her personality and voice, which led to her becoming more confident in her content. She recommends starting with small steps and building upon them to gradually develop a unique style. The episode also touches on the use of AI tools in content creation and the importance of staying true to brand identity. Eliya Finkelstein's journey towards finding her voice has not been easy. At one point, she felt frustrated and stifled, unable to say anything in the sea of sameness in the online world. However, this turning point led her to realize that the barrier to having a strong voice and personality in copy and content is not as high as we make it out to be. Although it has been a process, Eliya has come a long way in confidently bringing her voice to her brand, demonstrating that finding your voice is a journey.
Topics Covered: Eliya Finkelstein's journey to finding her voice in content creation Incorporating personality and uniqueness into copywriting AI as a tool for creativity, not a replacement Starting small to build a brand's identity
Creating great content is not just about addressing pain points but speaking to the symptoms of a problem your best clients might not even know they have, in order to compel them into action. In this episode, you will be able to: Engage in rich content production that sparks action from the audience. Reach out to audiences by addressing their problems in a language they understand. Create content that not only drives action, but sets the stage for your clients with good expectations of the workload ahead. Forge a trusting relationship with your listeners by guiding them along a captivating quest. On this episode of The Know, Like & Trust Show, we delve into solving one problem that leads to the realization of other problems, also known as the “symptom web.” Good content creation involves acknowledging the existence of other symptoms, creating a feeling of possibility, and we share how it’s not always effective to target customers with pain point marketing. I leave listeners with a challenge to inject their content with their authentic voice.
https://britneygardner.com/use-content-marketing-to-create-boundaries-with-your-clients-243/(opens in a new tab)On this episode of The Know, Like & Trust Show, we dive into the importance of creating a boundary or filter to identify the right audience for you and your work. We emphasize the significance of working with people who align with our values and beliefs, and how a boundary helps avoid bad experiences and negative outcomes for both parties.
On the content marketing side we’ll cover:
- Why you need to know your lane Lean into your core value work
- Using content to set boundaries and create the filter
- The episode also delves into two stories: one about Bud Light and Kid Rock, and the other about Adobe Systems.
- The former focuses on the importance of public statements in marketing and the need to stay in one’s lane to handle negative backlash, while the latter highlights the importance of loyalty and knowing where the breaking point is.
- We also touch on building a positive working relationship with clients and understanding what factors would make it unacceptable. Tune in to learn more about sustainable and measurable content creation.
The term “imposter syndrome” may be generating a large number of hits lately, and it may feel like a new imposter phenomenon, but it isn’t going away.
If you’re feeling frustrated and defeated by the lack of progress in your coaching or training business, despite your best efforts to attract clients and increase revenue, then you are not alone!
In this episode, you will be able to:
- Understand the significance of acknowledging fear and resistance in coaching and training sessions.
- Develop personalized plans for clients by adapting templates to suit their requirements.
- Overcome the fear of failure while working towards fulfilling desired objectives.
- Encourage clients to manage and overcome their negative emotions on their journey to success.
- Differentiate between the advantages of individual and group sessions for providing effective support and guidance.
Do you struggle with consistently creating content for your business? Are you tired of feeling blocked and unable to produce engaging posts? Imagine achieving a steady stream of content that resonates with your audience and drives growth. I have the solution to help you achieve this through overcoming emotional barriers that may be holding you back. Say goodbye to content roadblocks and hello to a successful content marketing strategy.
In this episode, you will be able to:
- Tackle emotional obstacles for seamless content creation consistency. * Understand the crucial role of consistent content in cultivating audience trust and expansion. * Enhance your expertise with regular, high-quality content creation. * Generate captivating content ideas that suit your target market’s distinct buyer journey.
When Deanna Seymour tried out the static nine-grid format for her Instagram account, she never expected it to completely revolutionize her business. Not only did it save her time, but it also helped her stand out from the crowd and gain clarity in her brand messaging. But what other unexpected opportunities did the grid open up for Deanna? In this episode, you will learn how to: * Enhance brand clarity with the strategic use of a static nine-grid format on Instagram. * Establish a timeless Instagram presence by focusing on evergreen content. * Free up valuable time for other crucial tasks by leveraging the advantages of a static grid. * Communicate your brand’s message effectively with a well-curated Instagram grid. * Forge authentic relationships with your audience through transparent marketing techniques.
Have you ever heard the myths that content sprints can’t boost your online business presence, that producing content takes too long, or that it’s too expensive to invest in content? Don’t be fooled! I’m here to share the truth and show you how utilizing content sprints can be a powerful tool to help you build a successful online presence.
In this episode, you’ll learn how to: Accelerate your online business presence using content sprints. Establish a unified content approach with the help of a strategy and style guide. Excite your audience by weaving in hooks, metaphors, and decisive calls-to-action. Achieve the perfect balance between task distribution, relaxation, and preventing burnout. Utilize key metrics to evaluate content sprint triumphs and opportunities for improvement.
Oh, the financial myths that entrepreneurs cling to! It’s time to separate fact from fiction and make informed decisions about business investments. Carla Titus started her journey as an apparent saviour of entrepreneurs but ended up with an unexpected twist; she discovered that the key to success was focusing on profitability over revenue and managing costs intentionally. And by asking the powerful question, “How do I make this profitable?”, Carla changed the mindset of entrepreneurs and paved a way for long-term success and growth. What will be the outcome? In this episode, you will: 1. Uncover the truth behind common misconceptions in business investment strategies. 2. Evaluate investment opportunities effectively for maximum return on investment. 3. Focus on the importance of profitability over revenue for sustainable business growth. 4. Achieve a perfect equilibrium between allocating time and financial resources for a thriving business.
It’s a noisy world–and you’ve got to cut through that noise to get noticed. What’s the point in creating content that nobody reads or watches? How long will you keep up your content creation journey if you don’t see results? Using curiosity and tension in your content is one of the best ways to ensure your viewer will keep viewing. If you want them to move from your audience to your community ultimately, you’ll want to learn the why + how behind open loops. Read on for the how-tos and seven examples of open loops you use in your content today. Highlights in this episode: Creating a course for lead generation purposes What to include your different course offerings Building credibility through your courses The different paths your clients may take after your course How to lean into your expertise and zone of genius when creating and marketing your course
It’s a noisy world–and you’ve got to cut through that noise to get noticed. What’s the point in creating content that nobody reads or watches? How long will you keep up your content creation journey if you don’t see results? Using curiosity and tension in your content is one of the best ways to ensure your viewer will keep viewing. If you want them to move from your audience to your community ultimately, you’ll want to learn the why + how behind open loops. Read on for the how-tos and seven examples of open loops you use in your content today. Highlights in this episode: * Creating a course for lead generation purposes * What to include your different course offerings * Building credibility through your courses * The different paths your clients may take after your course * How to lean into your expertise and zone of genius when creating and marketing your course
auren Wood is a website expert and certified master marketer specializing in getting her clients seen and noticed online. She and host Britney Gardner discussed how to boost SEO in little areas, leading to a conversation about Omnichannel SEO. Understanding it is key to helping businesses transition from a brochure-style website to one that builds trust and moves customers through the buyer’s journey. To do this, Lauren suggested taking existing work and placing it in effective locations, while also providing quick and easy answers to people’s questions. She also emphasized the importance of repurposing content to various platforms, calling out the need to balance providing a brief summary of a topic while still providing a subtle call to action. With this, Lauren is helping businesses get seen and noticed in the digital age. You will learn the secrets to successful omnichannel SEO and how to skyrocket your brand’s visibility!
Struggling to keep up with the grueling content creation process, a savvy online business owner turns to Evergreen Content Marketing in an effort to build trust and authority with their audience, while freeing up time to actually live their life. Here’s what I cover: What is evergreen content marketing–and what are the benefits of using it? How can you identify evergreen content ideas that are going to serve you and your audience? How can you combine evergreen content with good keyword optimization techniques to help your website rank higher on search engines?
Jeremy Enns was unsure if anyone was actually reading his newsletters and if it was making any impact. After subscribing to 100 newsletters and producing 500 podcast episodes, he realized that if he wanted to build trust with his audience, he needed to commit to creating consistent content. With multiple years of creating content, Jeremy was able to build trust and saw success in his content ecosystem. Through his hard work, he has proven that consistency and commitment to creating good content are key to building trust with an audience.
Here’s what Jeremy Enns and I cover: Good nurture content allows us a window into the hearts and minds of the creator. What to expect from a long content strategy–and what not to expect. The role of consistency and when you really, truly can own your expertise.
Throwing content spaghetti on the wall–and hoping it sticks–is not a strategic content plan. Discover the secret to getting maximum ROI from your content with strategic content planning–a must for visionary CEOs and established, sophisticated online businesses. Strategic Content Planning is the opposite of “spray and pray” content marketing, and involves having a clear plan and specific goals in place to achieve business and marketing objectives. Creating content that builds upon foundational brandscaping is essential, and content should be distributed in an intentional way on the right platforms to ensure the right people see it. Content should also take people on a journey and overcome buyer hesitancy by giving them a new perspective or a quick win.
In this episode, you will learn the following: Discover the alternative to “throwing content spaghetti on the wall” and learn how to strategically plan your content. Uncover the secrets to creating content marketing that works, and learn how to ensure you get the most ROI from your content. Find out how to build trust with your audience over time, and discover how to overcome buyer hesitancy.
Get ready to embrace your uniqueness, because in this episode, a content marketing expert spills the ironic beans that entrepreneurs must show up authentically and use their unique voice to build a sustainable business that transcends the fleeting success of “viral” content. “You have to make sure that you’re using content as a filter.
Good content will turn off more people than it turns on. It’s a filter. It is a freaking obstacle course for the people who don’t get you. But your people will get it, and the rest will move on so you can serve your people better.”
Here’s what I cover: Why content marketing? There are a LOT of other tactics other there, right? What are the steps to organizing a long-term content marketing strategy that sets you up for sustainable success? Master the art of using content as a filter to attract the right customers while repelling the not-so-great ones.
Be the expert in your specialized niche and become a thought leader with Natalie’s tried-and-true business models. “When you specialize your niche and narrow down, we need to be repelling a whole lot of people. When you start attracting your ideal client, everything becomes easier, and it makes you extremely referable because you are the person that does that.”
Natalie Eckdahl helps consultants, marketers, and financial professionals build an enduring business through her long-standing podcast, Biz Chicks, and her group coaching program and courses.
In this episode, you will learn the following: What is the difference between specializing and niching in business? How can entrepreneurs trust their intuition when determining their business model? How can entrepreneurs build a business in the agency model for freedom and profit?
When an overwhelmed online business owner attempts to balance content creation and marketing with living their life, they find an unlikely solution in utilizing social media scheduling tools, batching tasks, and repurposing content to build a personality-driven marketing machine. Here’s what I cover: How to authentically automate your content marketing to build up your know, like and trust factor with an engaged audience. How to save time and money on social media tools and techniques like scheduling, content curation, and batching similar tasks. How to manage real-time interactions on social media to preserve the quality of your interactions.
An ambitious online entrepreneur sets out to end their social media busy work for good but quickly discovers that the only way to do so is to master a strategic approach to content creation, balancing their own lifestyle with their desired ROI.
After spending time researching sustainable, measurable content creation for content marketing, I’ve learned that in order to end the social media busy work, I need to employ a strategic content plan, create a social media content calendar, and set up a content database.
With this strategy, I was able to maximize my efforts and avoid feeling like all the busy work was for nothing. I now have a balanced approach to content and have been able to create relationships with my target audience, leading to real ROI from my content.
This is the first of a two-part series on ending social media busy work–for good.
You’ll learn:
-How to create a sustainable social plan and get back to actually living your life.
-How to plan strategic content and create an evergreen topic list to build your authority.
-How to master one platform and create a backup plan for another in case of de-platforming.
t's a noisy world–and you've got to cut through that noise to get noticed. What's the point in creating content that nobody reads or watches? How long will you keep up your content creation journey if you don't see results? Using curiosity and tension in your content is one of the best ways to ensure your viewer will keep viewing. If you want them to move from your audience to your community ultimately, you'll want to learn the why + how behind open loops.
With a goal to help established course creators create sustainable, measurable content and reduce their workload, an ambitious content creator embarks on an ironic journey of using Hollywood-style tricks to ethically hack their audience's natural inclination towards curiosity and keep them coming back for more.
You will learn how to strategically craft compelling stories that keep your audience engaged by uncovering the secrets of open loops.
In this episode, you will learn the following: 1. How can content creators use open loops to create suspense, tension, and provoke audiences’ curiosity? 2. How can email subject lines be used to grab attention and increase the likelihood of someone opening them? 3. What are the psychological effects of open loops and how can they help move people along the buyer's journey?
After clients asked about tangible results from short-form content marketing, Julia McCoy set out on a year-long study, only to discover the ironic truth of the short-format and long-format content debate. Her goal: to find the most effective and sustainable way to authentically automate her marketing. She’s sharing the results with a year of data to back them up. You will learn whether shorter or longer content is better for your business’s success. We’ll also cover: Is short-form content shorting your business results? What is the difference between short-form and long-form content? How can we test different kinds of marketing to determine what works best for our business?
In this podcast episode, an experienced course creator shares their journey and wisdom of bridging the trust gap with a robust, prolific, and targeted content plan to authentically automate their marketing and by using content to train their audience. You will learn: Is it possible to build an audience on social media without being on it? Why content should train your audience to think and get meaningful results. Why the content goal has to be the first step.
This week on the podcast, we are continuing our coverage of common mistakes established businesses make in and around content planning–and this week we’re talking about consistent content and the huge downfall of not committing to a nurture content plan. Real talk: consistency is a choice. Most will agree the average entrepreneur knows they “should” be doing a lot of things, but established online business owners need to stop “shoulding” all over their content. Trust is a two-way street, and ghosting your audience will lead to a dead end in that relationship. Here’s what we cover: 1. How to authentically automate your marketing and build up your trust factor with a nurtured, engaged audience. 2. What are the consequences of ghosting your audience, and how can you build trust and avoid it? 3. What are the three kinds of consistency you need to nail for successful content marketing?
“Discover the hidden harm of content templates and how to avoid it!”
In this episode, you will learn:
What is the harm of using content templates and 365 Days of Content Lists?
How can course creators create content that stands out from the noise and leads to conversions?
What is the solution to creating evergreen content plans for course creators?
Maggie Patterson, an experienced business consultant and coach, is determined to help service providers create trust-based and sustainable messaging and prevent others from falling prey to unethical and manipulative online marketing tactics. “It’s very easy for me to say, hey, I believe this set of tactics are wrong. I try not to be overly prescriptive because each one of us is going to have a different set of ethics, different set of values. And where I land on that and where you land on that, Britney, might be slightly different. And that doesn’t mean that you are bad. It just means that our styles of business maybe aren’t aligned.” In this episode, you will learn the following: How to Build Trust in an Online Marketing World: Explore the alternatives to fear-based marketing tactics, such as creating relationships, amplifying trust and avoiding pressure. What are the Consequences of Pressure Marketing? Learn how to recognize pressure tactics and how to take back control of your agency and self-trust. How to Evaluate Online Businesses: Discover the red flags to look out for when evaluating online businesses, as well as the importance of personal ethics and values.
In this episode of The Know, Like & Trust Show, we explore the difference between Cold and Warm content and how to create friction in your content to turn some people off and create more buy-in with your best client. In this episode, you will learn the following: 1.How to create warmth in your content to turn potential customers into committed buyers 2. How to use friction to your advantage to create sticky content 3. How to serve your warm audience even as you're serving your cold audience
If you’re an established course creator, you need to know about content marketing so you can build a warmer audience in the off-season (i.e. when you’re not launching!). I recently turned 40, and to celebrate, I’m giving away a big present to all of my loyal followers–a comprehensive guide to content marketing for established course creators. This guide covers everything from creating and measuring your content to multiplying your efforts for sustainable success. I’m a big believer that sustainable success is built slowly and quietly over time, and that the key to success is having a strong content marketing foundation in place. This guide will help you do just that. In this episode you will learn: A full content marketing plan for course creators How + why different 3-step methods work together and build upon each other for a full plan What makes up your content marketing foundation versus your content implementation The overall goal of each piece of content you create
In this episode of “The Know, Like & Trust Show”, Britney Gardner explores how action cures fear and helps to overcome impostor syndrome. If you’re feeling like a fraud, developing a content marketing plan can help. In this episode, you will learn the following: How action cures fear and why content helps cure impostor syndrome The two layers of impostor syndrome How showing up will help you refine your frameworks
Do you want to achieve your business goals? I’m sharing the solution of repurposing content so that you can get there–even when things aren’t “business as usual.” I stay on my toes, always looking for ways to improve my content. Evergreen content is an effective strategy for doing this since it’s always relevant and can be repurposed in many ways. For example, you can use it as a springboard for a new piece of content, or you can simply repost it when it’s convenient for you. This is a great way to keep your readers interested while ensuring your productivity. In this episode, you will learn the following: How to lean on your evergreen content when you need a break or are in a crisis Three ways to repurpose your old content How to use old content as a springboard for new ideas
If you’re feeling like you’re never going to be successful no matter how hard you try, then this episode is for you!
I’m a multi-passionate person, which means I have multiple interests and passions that I want to include in my business. I know that some people think that being well-rounded is a flaw or a failure, but I see it as a strength.
I’m able to bring together my various skills and create something truly unique. I didn’t always know that being multi-passionate was a strength. In fact, I used to think that I had to choose one thing and stick with it. But after hearing about other multi-passionate people who were successful in business, I realized that I could use my multiple interests to my advantage.
Now, I help my clients by offering a variety of services that are all connected. In this episode, you will learn the following:
What are the benefits of being a multi-passionate person in business?
How can you tie your various skills together to create a more well-rounded offering?
How can you use your different passions for marketing your business on various platforms?
Do you have a ton of great content that you’re not sure what to do with? Repurposing is the answer! In this episode, you will learn: Repurposing content to save time and work smarter Common myths about repurposing content The ultimate goal of repurposing content Some people think repurposing content is lazy, but it’s a smart way to work. If you’ve created good content in the past, there’s no reason not to share it again. The goal of repurposing content is to reuse it in new ways on different platforms and to build your own evergreen content platform.
Isabella Masucci, an online entrepreneur, markets in part using cold email outreach. She helps people transform their podcasts into books in less than 40 hours of their time. In this episode, you will learn: How to write a cold email that converts How to find the people you want to convert How and when to write a follow-up to a cold email
Can you handle all of me? That question is what stops people from going big with their message. The big truth from this episode is if people don’t know how important your business mission is… that’s on you. We cover:
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What stops people from building a big, beautiful, and bold brand?
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Reasons you want to turn off at least as many people as you turn on when building a personal brand.
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What is the best way to share your business authentically?
If you’re struggling with marketing fatigue, this episode of the Know, Like & Trust Show with Britney Gardner is a must-listen. I’ll walk you through a time when I had a problem with marketing fatigue. I found I was doing a lot of work, but not seeing the desired results. When I decided to take a step back, I realized how much of what I was doing wasn’t actually necessary. I learned how to pare down my marketing activities, set boundaries, and focus on the important things. It’s made a world of difference in my business and I’m sharing to help you avoid content burnout as well.
In this episode, you will learn the following: -Content burnout – how to combat it -Why content batching will decrease your fatigue -How to set boundaries and say no to marketing opportunities -How to measure your results from content marketing
Do you find yourself: unseen, unheard, and unimportant because your content isn’t getting any attention; bored and frustrated because you’re not sure how to make your content interesting; and feeling untrustworthy and unsure because you don’t know how to come across as an expert? Then this episode is for you! You will learn: What is the difference between sticky content and monopoly content? How do you make sticky content? How to balance your content plan depending on your current goals.
This podcast episode discusses the three types of content to include in your visibility plan to build trust with your audience and accelerate your business. You will learn how to create content that is essential for any marketing strategy. If you’re struggling to build a visibility plan, feeling frustrated with your marketing, or just want to understand the three types of content for marketing, this article is for you.
In this episode, you will learn the following: -The three types of content to include in your visibility plan. -Why people have a love-hate relationship with content. -The BE SEEN method for marketing and content creation.
Get your business content organized and systematized for success! I’m here in this episode and blog post to explain how to organize and manage your content for business success. I suggest three key elements to make content creation a regular, easy part of your business: a content system, a content database and a strategy. I also explain how these three things play together. Most business owners have years of content under their belts, but they don’t have a good way of organizing it. Highlights in this episode: – How often will you be posting and creating. – What are your content buckets. – What is a content system. – The content database. – When you have an arsenal of content, use it consistently.
Are you looking for tips on how to create content that is both effective and engaging? You will learn how to create content that is both effective and engaging. Deirdre Tshien is the cofounder and CEO of Capsho, the world’s first AI-powered podcast copywriter. She is the author of Honey Trap Marketing, and host of The Grow My Podcast Show, and the Podcasting Entrepreneur.
Topics discussed in this episode:
Why repurposing might not be the best option for you Content Honey Traps
In this episode of the Know Like and Trust Show, Britney Gardner explores why Facebook ads aren’t dead, why organic marketing has to be in place before paid marketing, and why she isn’t running ads right now. I’m not running Facebook ads right now, and I wanted to share why. You’ve probably heard that ads are dead, but they’re not. Bad ads are dead. I’m not running ads because I don’t know the goal of my ads. I could run ads to build my list, but what’s the point of a big list if I can’t make more revenue from it? I’m not ready to run ads yet, but I will be soon. I’m working on my organic content strategy first. Topics discussed in this episode: Why Facebook ads aren’t dead, even if you might have heard they are. Why your marketing, specifically organic marketing, has to be in place before paid marketing. Why I’m not running ads right now and what I’ll do before I start them up again.
This week on the podcast, we’re talking with Patti Zorr, a book marketing strategist helping authors scale their business with their books. She shares her story of starting a book launching business and how to market your book and use it to connect more deeply with your audience. I am excited about this conversation, as I have never covered this topic on the podcast I hope there are authors in my audience who will find this helpful!
Topics
- How Patti started her book launching business
- Knowing the key factors that drive book sales
- How QR codes are shaping the book marketing strategy
- Why you should be giving extra value to your readers
- Why every author needs a book sales funnel
- How to build a responsive author email list
Hey there everybody. Today on the Know, Like & Trust Show, we will discuss the importance of googling your name. I know this sounds so narcissistic, but believe me, it is crucial for your online presence. So tune in to hear the key takeaways and best practices to level up your SEO.
Topics
- Knowing the difference between keyword SEO and personal SEO
- How to get found online when you have a common name
- Three types of content that will level up your personal SEO
This week on the podcast, we’re talking with Amisha Shrimanker, a launch copywriter for digital products and a growth revenue consultant. She shares her story of starting a copywriting business and exceptional advice on how to launch your first program to become the hero of your offerings. Tune in to this week's episode for more details.
Topics:
- How Amisha started her copywriting business
- How Amisha optimizes offers for her launch copy clients
- Knowing how to use different sources of information to maximize your offers
- Why the extra layer of human touch is essential for your coaching calls
- The importance of asking the right questions when it comes to improving your offer
- Why it is crucial to extend the guarantee period for your programs
- The importance of adding extra tiers to your offers
- Amisha's advice for first-time launchers
- The importance of starting small when launching your first program
- Amisha's recommendation on how to prepare for an offer relaunch
Hey there, everybody. Today on the Know, Like & Trust Show, we discuss three different methods you can apply to your business for better content automation. I will be sharing some of the best practices and resources I use, as well as their advantages and disadvantages, so you have clear guidelines when deciding what is good for your business.
Topics
- Three different kinds of content automation you can apply in your business
- Best practices of repurposing and curating content
- The pros and cons of repurposing your content
- The importance of hiring a dedicated employee or content VA
- The pros and cons of outsourcing content tasks to your VA
- How to use AI tools for content creation and deciding if its right for you
This week on the podcast, we’re talking with Sage Polaris, the Conscious Launch Strategist, and Copy Coach. She shares her story of creating a healthy launching environment around herself and her team. In addition, she explains the best organizational tips and tricks to succeed in your launching strategy. This conversation was inspirational and I hope you will enjoy it as much as I did!
Topics
- Sage's mission to offer stress-free launches to her clients
- Why it is essential to define your personality before creating a strategy for your launch
- The importance of promoting yourself and your offers
- Knowing what the crucial questions are that you should ask yourself before starting a launch
- How she is organizing her workflow with her team around big launches
- Why it is so important to change your working environment and to have your own space
- Sage's recommendation on how to be prepared for a launch with the least amount of stress
Hey there everybody, today on the Know, Like & Trust Show, we are discussing the moment when I decided to outsource all podcast-related tasks to my podcast producer and by that, I mean everything. I even fired my husband, who did fantastic and free audio editing. Tune in to hear the whole story!
Topics
- The funny or not-so-funny story behind my husband's Emmy award
- The origin story of the Know, Like & Trust Show
- The importance of knowing when to start outsourcing your tasks instead of continuing using free services
- Why you should outsource tasks even if you can finish them yourself
- How to end perfectionism and control over all business-related things
- Why it is essential to put a label and a date on your tasks
This week on the podcast, we are talking with Racheal Cook, an MBA-trained business growth strategist and founder of The CEO Collective. She shares her story of leaving the corporate world and starting her own business. She also explains how to get real conversation rates to decide which marketing strategy will work for you. In addition, we discuss how to calculate the audience you need to reach your goals, the minimum recommended price point for your signature offer, and how you can verify if it will create the revenue you need to pay yourself well! Tune in for more genuine insights from Racheal.
Topics:
- Why Racheal left the corporate world
- How Racheal started her solo career as a "yogipreneur"
- When low price point products make sense and how to serve fewer people at a higher price point
- Why audience size is essential for your business strategy
- The importance of thinking about visibility differently
- Three core ways to start growing your audiences
- Importance of knowing your numbers
- How to optimize for simplicity in your business
- Why you have to know how many clients you want to serve and how much you want to make
- How to build all of your services into your selling prices
Hey there, everybody. Today the Know, Like & Trust Show is celebrating its 200th episode. We have shared so many valuable tips and tricks along the way, but I realized we have not spoken about content buckets in a long time. Content buckets are something that can be invaluable to your business and content creation, but there's not a great free resource out there that I have found on the topics. So today I want to talk about how to create your content buckets so that they work for you and the growth of your business. Tune in for more insights!
Topics:
- Updates on new methods of content bucket creation and content bucket filling
- Why how to content is not only good for your business but in general for your clients and audience
- The difference between business pillars and content buckets and why Britney chooses three buckets
- What your content buckets need to answer — the why, who, and how of your business
- The easiest way to identify and define your three content buckets and why a three part message may be be for you
- Why the hallmark of good content is its measurability
- Britney's three current content buckets and how she created them based on her audience and best clients
- The difference between niching and content buckets and how to overcome the fear of committing to buckets
Hey there, everybody. Today on the Know, Like & Trust Show, we will be discussing the unhealthy side of content creation — how it is slowly taking over our lives and how to avoid it. My main goal is to guide you on how to create healthy and balanced content, so it doesn't feel like a duty in your world or your business.
Topics:
- How to recognize that you are in the middle of the unhealthy side of content creation
- Why social media platforms want us to create more and more content
- What you can do to create content in a healthier way
- The importance of knowing that content creation shouldn't feel hard
- What you should do when content creation feels difficult
- Understanding why attention shouldn't come easy
- The importance of understanding that marketing will always take work
- How to spend less time creating content and still get better results
Hey there, everybody. Today on the Know, Like & Trust Show, we will discuss why you should measure the results of your sales funnel and the best ways to do it properly. I hope this episode will be a jumping point for your business so that you can understand how to be confident in your offers.
Topics:
- How to measure the results of your sales funnel using analytics or other visual representation tools
- The definition of a sales funnel
- Why defining your sales funnel will help you better understand the sales stages
- What are sales funnel analysis
- Which sales funnel metrics you should start using
- What is a good sales funnel conversion rate
- How to visualize the sales funnels for your website
- How to turn insights into action with sales funnels, Google Analytics, and Google Data Studio
- Knowing what key numbers you should look at to indicate how that funnel is performing for your business
- Tips and examples for improving your sales funnel performance
Hey, hey everyone! Today I have Bear Wade on the podcast, he is the owner of Unified Creative Agency and he is also in the content production world. Today we're talking about content management for social — you'll hear the importance of planning out your content, trusting your team, and getting yourself out of the day to day content process. This episode is a good reminder that all of marketing is a test, enjoy!
Topics:
- How Bear tackles his content creation so that it feels like something that's actually getting completed
- What to plan out for when you record your podcast or video so that you feel prepared and the importance of a good CTA
- How often Bear sits down for his own business to create his marketing content and what his content calendar looks like
- The importance of having white space planned into your content creation schedule (and your life)
- Why it's important to find your team, who the stakeholders are, and what exactly their job is
- How Bear has used different project management tools in his business to plan out content
- Where (and how) you should be posting your content to get the most impact
Hey there, everybody. Today on the Know, Like & Trust Show, we will be talking about the updates I have made in the toolkit for my business. I've made significant changes to my website, email campaigns, calendar, and courses. I hope this episode will help you plan out your tech stacks for the future.
Topics
- What updates I have made in my business toolkit
- Reasons why I have altered some of the tools that I use
This week on the podcast, we’re talking with Monica Froese, Digital Product Coach & Online Business Owner. She shares her story of creating an angry postpartum blog that led her to where she is today - teaching other women how to create digital products. Her main goal is to help women gain financial freedom. This conversation was inspirational on so many levels, I hope you will enjoy it as much as I did!
Topics
- Why Monica started a postpartum blog about maternity leave
- The importance of gaining your financial freedom
- Knowing how to create a product ascension ladder
- The difference between active products and passive products
- How to decide which content should be free vs. paid
- The importance of growing an email list
- How to make people remember you by providing a KLT factor
Hey there, everybody. Today on the Know, Like & Trust Show, we are discussing the three steps to creating unique client-focused content. Of course, you already know that I am on a mission to get rid of the sleazy content, and this is one way we can do it. So let's dive in together!
Topics
- Uncovering the three steps for unique client-focused content
- The importance of knowing your best client intimately (in the least creepy way possible)
- How to tie in personal but relevant stories and make it business relatable
- How to balance the content you want to publish
This week on the podcast, we talked with Jordache Johnson, a Business Growth Strategist, Business Consultant, and Entrepreneur Coach. He shares tips on increasing your visibility and amplifying your impact. In addition, you will learn why human connection is so important when building new relationships. Also, make sure you stick around until the end of the episode, as Jordache shares some unique gifts with the KLT audience.
Topics:
- How to build quality relationships and open up more opportunities to help you get a more significant impact
- Setting up your mindset around building relationships
- When it comes to relationships, why quality is more important than quantity
- How to naturally start building relationships
- What relationship deposits mean to Jordache
- The importance of making a human connection
- The impact of collecting shared online information about people for building better connections
- Why a genuine approach to new people is more effective
- Creating daily time blocks on the calendar to do relationship-building activities
- Why audio/video messages have a more positive impact than regular texts or DMs
Hey there, everybody. Today on the Know, Like & Trust Show, we're going to be talking about my essential takeaways from Creator Economy Expo. I will be sharing some of the best ways to make better content, generate better leads in your business, and ultimately make more money more efficiently.
Topics:
- What is a content entrepreneur
- How to create content in a web three world
- How to use social tokens as a content upgrade
- The main growing pains you'll feel while changing the content model
- How to organize your content world
- How will you build your Know, Like, and Trust factor towards loyalty if you struggle to find the next relevant piece of content
- The importance of defining the goal of your content
- How to decentralize your content
This week on the podcast, we are talking with Melissa Harstine, a Customer Research Specialist. As a researcher, copywriter, and trained journalist, she explains the best ways to get to know your ideal customer to improve your sales and marketing. If you are in the stage of business where you need a consultant to take your customer research interviews to the next level, you are at the right place.
Topics
- How and why Melissa started her research business
- The main questions you should ask to find your ideal customer
- How willingness to be engaged is connected with your content strategy
- Melissa's perfect number of scheduling interviews per customer segment per week
- Knowing how to acknowledge your own bias as an interviewer
- How to create questions for the answers that you need to hear versus answers you want to hear
- Knowing the difference between interviews and surveys
- The importance of having your interviews transcribed
- How to create a valuable offer simply by asking the right questions
Hey there, everybody. Today on the Know, Like & Trust Show, we will be talking about what to do with your business when a crisis strikes. This episode will help if you prepare on time, and by that, I mean having business systems running and content strategy planned out. Also, maybe the most crucial non-business thing is having some friendly faces by your side. Enjoy!
Topics
- What to do with your business during a crisis
- A recent personal trauma Britney experienced and how that affected her business
- What you can do to manage yourself during the crisis
- Why relying on your business systems is so important
- The importance of working when the inspiration strikes
- Paring down to what moves the needle in your business
- Knowing how to plan out a content creation strategy
- Why shifting attention to other social media platforms is essential (rather than one only)
- How to build motivation by just looking at someone doing something good
This week on the podcast we're talking with Rob and Kennedy from Email Marketing Heroes. They share tips and examples of the correct email marking strategies you can use, even if you are not a good writer. We are also going through some common problems and mindset issues people often face regarding frequent email marketing. If you want to become the hero of your inbox, tune into this week's episode for more details.
Topics:
- Why people do not frequently use email strategy
- Why backup plans and strategies are so necessary for emails
- The importance of having an easy starting point for your email strategy
- How to make emailing an enjoyable process
- The difference between sales channel and content channel emails
- Tips on how to grow your email list
- Why unsubscribers are just as important as subscribers
- How Rob and Kennedy create 365 days of email content
- How to be sure you always have clickable links
- Knowing the strategy of "story-lesson-offer"
Hey there, everybody. Today on the Know, Like & Trust Show, we are discussing the rules of writing the perfect email subject line and how to rebuild your email subject line strategy. Then, I will go a little deeper into a few of my best-performing subject lines and why I've chosen them. I hope this episode will be helpful in increasing your open and click rates!
Topics:
- Revealing a few simple rules for writing better email subject lines
- The importance of knowing your audience if you want a better open rate
- Examples of a few of my best subject lines
- Why you have to think strategically about your email subject lines
This week on The Know, Like & Trust Show, Brittany Long of Win with Systems is joining me to talk about building up your KLT Factor with an evergreen email sequence, how to correctly segment your audience for the most impact, the best CTAs and more. Enjoy!
Topics
- How we all can use email in a better way to build up our KLT Factor with our audiences
- The best way to figure out what to email your people so you give value and include everyone
- How to segment your audience members so that it's most beneficial for them
- Why you should always give your audience the option to opt-out, especially during a launch sequence
- Specific email sequences you can use to build up your KLT factor
- How to know if your emails are actually resonating with your audience and building your KLT factor
- Balancing your CTAs to avoid audience overwhelm and why a simple reply CTA is the best for new audience members
Hey there, everybody. Today on the Know, Like & Trust Show, we will discuss why you may not using an email marketing strategy effectively, but why it should be your focus. You probably have the email content mindset issue if you can relate to this problem. So please stick with me for the next few weeks, when we will be covering all the email problems, you can encounter.
Topics:
- Uncovering the real reason you are not regularly emailing your clients
- What confidence has to do with emailing consistency
- How to overcome the email content mindset issue
- What your social media posts and email list have in common
- The importance of creating email content strategy
- How to measure your email strategy with open rates and click rates
Hey there, everybody. Today on the Know, Like & Trust Show we're going to be talking about what a measurable content plan is and the problems you can run into while measuring your content through social media platforms.
Topics:
- What a measurable content plan is and the biggest problem around content measurement
- What content pieces are the best at creating leads
- How funnel stats work and knowing what is important to track
- Why social platforms do not allow us to see all the stats
- What can be analyzed with the content measurement dashboard
- The importance of setting up a content database
This week on the podcast, we’re talking with Kaci Ackerman, Certified Online Business Manager. She's sharing her strategies for getting started with ClickUp, building up a detailed SOP handbook, and why it's important for you as a business owner to outsource tasks. If you are in the stage of business where you need an OBM to take your business to the next level, you are at the right place. Topics:
- How Kaci's team began using ClickUp features
- Practical tips & tricks for getting started with ClickUp
- What exactly time freedom could mean to you
- Why it is important to build a precise SOP handbook that every team member can use
- The importance of outsourcing tasks to a VA
- How to start building systems for where you want to be in your business
Hey there, everybody. Today on the Know, Like & Trust Show, we will be talking about the importance of building a measurement marketing system for your business. I will also share a few significant examples to understand this crucial business strategy better.
Topics:
- How to measure your brand awareness
- Why measuring the results is important for making better marketing decisions
- How to implement an on-brand, well messaged social media strategy
- How to be original in today's saturated online space
- Why failure is good for learning
- How to create your own marketing benchmarks
This week on the podcast, we're talking with Dr. Michelle Mazur, brand messaging and marketing expert for online business owners. She's sharing her strategies for communicating your message to reach more potential clients and the importance of having strong, captivating messages to spread your ideas in the online world. Topics: * Michelle's journey in creating the "3 Word Rebellion Book" * How Michelle is helping people communicate what their business is all about * The importance of refining the client's decision journey, and not the core message itself * How to consistently share your message without tiring of it
Today, I will be talking about how to show your brand in your social media content to build up your Know, Like, and Trust Factor. But, first, I will cover a long time, not discussed enough approach - the "old, new, borrowed, and blue". If you feel that it is the right time to refresh your content, this episode can give you some super exciting ideas.
Topics discussed:
- How to build a great personal, authentic brand
- How system automation can save you from content burnout
- The importance of sharing content related to your audience
- Getting value out of the "old, new, borrowed, and blue" content approach
- How to find new ways to talk about the same topic to multiply your content
This week on the podcast, we’re talking with Craig Swanson who partners with creators, educators, and influences who already have a strong brand and a large audience. He's sharing how to scale a personal brand for small businesses, the common challenges, and why it's so important to learn from your audience. Topics:
- The challenges of scaling small businesses
- How Craig creates a more significant and more scalable brand model for his clients
- Why mission-driven (and not money-driven) people are Craig's ideal clients
- How allowing your public identity to be separate from your personal identity is important for growing a better business
- Knowing how to deal with self-image issues
Hey there, everybody. Today on the Know, Like and Trust Show we're going to be talking about how to design your content strategy to fit your life instead of letting it run your life. I will be sharing a few basic questions you can ask yourself today to help form your best-fit content strategy. Topics discussed: * Practical tips you can implement to complete your content strategy and plan in the long run * What is content efficiency and how to determine how much time you want to spend writing * Choosing the right written or audio content and platform for you * Why you have to decide how much access you want your audience to have to you * How refining your niche can help you create content for your ideal audience/client
Jess Rodriguez, owner of Freedom Driven Success is joining me today to talk all things time freedom and course creation. Jess is on an unapologetic mission to help purpose-driven businesses expand beyond a 1:1 reliant business model with scalable offers that allow them to amplify their impact and profit, all while enjoying the freedom they started their business to have, and today she's sharing how! Topics discussed:
- How Jess helps her clients decide if a course is right for them and their business
- The way Jess guides her 1:1 and service providers to a place they have never been
- Why you should focus less on growing your audience and more on your course validation with your current audience
- The importance of setting clear expectations from the beginning before you live launch your course
This week on the podcast, we are continuing our conversation with course curriculum developer, Mike Gregga. Last week we talked about the value of the content we create within our courses, and this week we're diving deeper and learning how to build authority for our high ticket course offerings. So, be sure to tune into last week's episode first, then come back here for this value packed conversation, too.
Topics discussed in this episode: Creating a course for lead generation purposes What to include your different course offerings Building credibility through your courses The different paths your clients may take after your course How to lean into your expertise and zone of genius when creating and marketing your course
This week on the podcast, we're talking with Mike Gregga, course curriculum developer, about how to decide what information to focus on in a course, building credibility, and why a course will never make someone an expert on anything. Topics discussed in this episode: Why you shouldn't automatically choose an evergreen course over a live one Thoughts on why 95% of people who buy an online course don't finish it The importance of not giving away all your expertise at once Why a course will never make you a master of anything Creating a course for lead generation purposes Building credibility through your courses The different paths your clients may take after your course
In today's episode I'm going to be talking about using your content as a course lead-in, and, yes, even if you are not a course creator you can still use most of the tips I'm going to talk about. Topics discussed in this episode: The fallacy of the content runway and how far ahead Britney thinks you should plan When you need to start your content runway The importance of consistency in your content How to create an open loop in your content that leads to your offer or course
There is an idea that if you're not working a traditional 9-5, then you're not working hard. Neill Williams is joining us today to break apart this myth, how she fights against hustle culture, and how she has created a business that works with her life and how she helps her clients do the same. Topics discussed in this episode: How to change your outlook on the value of your time in order to model your business around your life The ways in which the corporate world de-incentivizes time management and how to overcome this mindset as an entrepreneur How Neill found the sweet spot of how much she wanted to work per week, especially as a new mother Knowing when to take time away from a problem in order to find the better solution sooner Why Neill believes entrepreneurs have the power to change the face of what it looks like to work and run a business How you can start working less today, even if it's only by a half hour
Hey hey everyone. Happy New Year, I'm excited to be here. This episode is the first one that I've actually recorded since the new year has started. Today we are going to talk all about being intentional. I'm not a "new year, new me" person, but I do feel like at the beginning of a new year there is a lot of intentionality, goal setting, and system integration which I am all here for. So let's talk about being intentional with your content! Topics discussed in this episode: Why you have to be intentional with your content, especially if you're a heart centered entrepreneur The update to Britney's content landing formula and the two questions you need to ask yourself regarding your content A steady flow of cash vs. big cash jump periods and how to know what's right for you Why you shouldn't aim for viral content if you need new clients The three steps to signing new clients Focusing on the things you can control to create attainable goals in your business
Lisa Simone Richards shares her expertise as a PR and visibility strategist and how you can apply her tips to your small or micro business. Topics discussed in this episode: "Pay for play" online features and why they are a scam The differences between social, paid, and earned media Lisa's ABCs of Visibility Why you don't need to come up with brand new messaging every time you post How many touchpoints you may need with someone before they become a client
Today we are going to be attacking — and, yes, I use that word very carefully — short attention span marketing. Topics discussed in this episode: Predictions for 2022 social media trends and Britney's thoughts on them Short attention span marketing and how you can make it work for you Why entertaining content only helps your audience if it leads your audience to the ultimate goal: you How you can still infuse your personality into short attention span marketing
Join me for this conversation with Tanessa Shears, health consultant for entrepreneurs, where we talk about biohacking your life and making small tweaks to improve your life. Topics discussed in this episode: The importance of consistency in entrepreneurship Biohacking your life to knock out brain fog and show up magnetically in your biz Small things to try to make your sleep better Why what you're doing for self-care matters more than how long you're doing it for The importance of mindfulness for true self-care
Today we are going to be diving into my recent house move. And yes, it does not sound like a marketing lesson, it doesn't sound like it's going to be building up your know, like, and trust factor, but I promise you, it has lessons we can all learn from. Topics discussed in this episode: All the ways Britney ran her house move the opposite of how she coaches her marketing clients How Britney got ideas from her carpet cleaner and movers to add to her own business Why your business might relate to supply chain issues more than you'd think How you can plan your marketing content weeks or months in advance with Britney's tools What planning ahead can look like logistically for service-based and content-based businesses
Today's episode is going to be a think piece that is short and sweet, we're going to talk about how you can find your small business edge. As a small business owner, you have the opportunity to make a quick pivot when necessary when something isn't working, so let's talk about a few of those common quick shifts you can make today. Topics discussed in this episode: That advantage you have as a small business owner. How to address crickets in the conversation with your audience. Solving the problem of failing paid Facebook ads. What you should be looking at instead of vanity metrics when it comes to Instagram
Robyn Graham is a certified brand strategist and business coach who helps entrepreneurs build a personal brand and business that attracts clients, makes money, and has an impact. Join us as we talk about finding brand clarity and how to apply it to your business. Topics discussed in this episode: Robyn's transition from a pharmacist to branding expert Why branding is more than just your color palette and font choices How Robyn helps her clients find brand clarity What to do next after you've found brand clarity The importance of consistency for your brand (and that doesn't mean posting every single day!) A tip for creating content on the fly when life happens and you didn't get to plan ahead
Today we are talking about inclusive marketing and shoulder clients. Some of the concepts I'm going to be talking about are very specific, and maybe even feel exclusionary -- they're not. This is actually a way for you to draw people in. Topics discussed in this episode: Why inclusive market and allowing people to self-select you is important Why Britney does not like the term "Ideal Client Avatar" The four levels of clients as Britney sees them Going beyond the ideal client avatar and to the best client profile What a shoulder client is Why it's important to be able to tell people when you aren't a good fit for them
Becca Rich is the founder of Holistic Time Coach, where she helps business owners expand their time and thrive. Join us as we discuss time scarcity and how to turn it into an abundance mindset instead. Topics discussed in this episode: Why Becca left her engineering career to pursue her own business What is time scarcity? How time scarcity manifests itself in life and business How to determine what you actual time capacity is Why it may be helpful to track your time in your business Hourly pricing vs. project pricing
Today we're going to be talking about a not so sexy topic: decision fatigue. But we're going to approach it from the perspective of having a plan to avoid it, and work through it if it's something that you actually do experience. Topics discussed in this episode: The reality that decision fatigue is real for all of us as human beings, no matter what we do for work Is your workflow showing that you have fallen victim to decision fatigue? Why taking even small decisions off your plate (like what you're going to wear) will help with your decision making How can you make showing up easier for you in your business?
Today on the podcast, I'm joined by Chris Creed who helps people make events who sell. Join us as we talk about the importance of story in your business. Topics discussed in this episode: Why stories always have an always will be important to culture as a whole The moment that Chris knew he was going to help people share their stories How Chris' business pivoted because of COVID-19 The importance of helping your audience overcome their obstacles ethically Why you should focus on just showing up and helping people during your events
Today I'm going to be talking about that "in-between marketing team" -- that time where you find yourself thinking, "I can't do all this myself, but I don't yet have the budget to hire all my marketing out." I'm going to be talking about how you find yourself there, how to get out of it, and what decisions to make in the process. Topics discussed in this episode: Feeling like you have to be a jack-of-all-trades entrepreneur The balance of having too many team members vs. not enough Finding a content strategy that works for your unique business Who different members of your in-between marketing team might be The benefit of hiring an expert to get a wide-angle view of your business to help create a marketing strategy that works
Tracy Phillips, a 20-year, Emmy-nominated video pro, joins me on the podcast today and we talk about using video to market yourself and your business. Topics discussed in this episode: How Tracy has taken her knowledge from the film world and translated it to online marketing Navigating impostor syndrome The beauty of being yourself and letting life happen when you're on video Moving from a professional in the offline world to the online world How to navigate using video for your business as an introvert Tracy's thoughts on how to not be awkward talking to the little green dot on your camera
Today on the podcast, I'm excited to dive into the topic of removing your ego from your marketing. Topics discussed in this episode: Two concepts that you need to internalize in order to remove your ego from your marketing How to troubleshoot when your launch is quiet The 1% better concept Using marketing and content dashboard to get data-driven marketing to aid in content creation The most common challenges of data-driven marketing Tips on how to do complete market research How to use smart data to deliver a higher marketing ROI https://contentlab.me/ https://britneygardner.com/contact/
Today on the podcast, Michael "Buzz" Buzinski and I talk about SEO, why it's so important for your business, and his Rule of 26 that will help to increase your website revenue by 100%. Topics discussed in this episode: The importance of using keywords in your content How to do profitable keyword research What to expect for a timeline when you first start focusing on SEO Why it's important to also have good content on your social media, not just your website Buzz's formula for generating 100% more revenue from your website
One of the big mistakes I see on social media is people using way too much informative content. So today we are going to break that down and talk about the difference between SEO content and social media content. I know this sounds like a lot, so let's dive in. Topics discussed in this episode: What to think about as we begin the last quarter of the year How to use podcasting to boost your SEO The big content mistake that Britney is seeing people make on social media Which content to put on your social media and which content to put on your blog Three questions you can ask yourself to decide if your content is quality
As a Certified High Performance Coach, Mehreen Siddiqui equips her clients with the mindset, accountability, and leadership skills. Today on the podcast, we talk about the importance of showing up authentically in your business and life. Topics discussed in this episode: The importance of having conversations for business and personal growth How to show up authentically as you in life and business What it means for Mehreen to show up authentically as herself The importance of grounding yourself and stepping away when you need to
Hey everyone, today we're gonna be talking about monopoly content. I'm super ridiculously excited about it, and not just because I love the Monopoly board game, although we'll get to that in a minute. But because I think a lot of people are messing up their content strategy and putting way too much, way too much monopoly content into play. Topics discussed in this episode: What exactly monopoly content is and why it's not always great for your business How to balance the different types of content you're writing What the monopoly board game can teach you about signing clients The benefits of social proof
Jennifer Corcoran helps female entrepreneurs get visible on LinkedIn and create economic opportunities without having to resort to paid advertising or spammy cold outreach. Join us as we discuss networking and what that looks like for introverts like us. Topics discussed in this episode: How Jennifer started networking as a child (and maybe you did too!) and how it has stayed similar through adulthood The pros and cons of networking online vs. in person Jennifer's practical tips for in person and online networking Why Jennifer doesn't recommend "working the room" at networking events How Jennifer maintains her energy as an introvert when networking
Today on the show we're going to cover a bit of a lofty topic, marketing fatigue. It is something that needs to be addressed because marketing fatigue, if not handled properly, will lead to overall burnout in your business. Topics discussed in this episode: How marketing fatigue can lead to burnout in your business that leads to complete failure Steps you can take to combat marketing fatigue How content batching will decrease burnout and fatigue Fully releasing vs. partly releasing marketing actions and creation Why we have to learn to say no more often How taking steps to reduce marketing fatigue will lead to less busy work, less revolving expenses, and more clients
Rose Radford is a Business Strategist and Wealth Coach, former McKinsey Consultant and speaker. I asked her to join me on the podcast so we could discuss the evergreen webinar model instead of the more traditional launch cycle most entrepreneurs find themselves in. Join us as we talk about a different way to run your business! Topics discussed in this episode: Rose's take on an evergreen business model Strategies that Rose uses to sign at least one new client every week The importance of building true connections with your ideal client Finding a business model that works best for you, not just what "they" say you should be doing Sales as a contact sport A behind-the-scenes look into how Rose's business looks logistically
Today we're going to be talking about open loops and curiosity in content. Specifically, I'm going to be talking a lot about email, email open rates, and the future of marketing, and how it all ties into the know, like, and trust factor. Topics discussed in this episode: -Building a loyal audience that isn't just consuming your content, but buys your paid products -The importance of using open loops in audience-facing content -Britney's thoughts on email open rates and other analytics you should maybe focus on instead -Pruning your email list regularly even though it feels scary -Why the free value you are giving out might not actually be valuable -The importance of your email list in an ever-changing social media world
Robin Carberry is a personal development and business coach and I wanted to have her on the podcast to talk about her program Onboard Like a Boss. Join us as we talk about the onboarding process, how it can build (or kill!) your business, and how it can help develop the know, like, and trust factor with clients. Topics discussed in this episode: How the onboarding process can build (or kill) your know, like, and trust factor The importance of vetting/prepping clients during the discovery call process Visibility and how it relates to the onboarding process Stumbling blocks that Robin has seen most often with her clients Building trust and setting up your client (and yourself!) for success through an onboarding system
Ever heard "cash flow is king?" We're going to be talking about that along with the concepts of depth and beauty as they apply to your business, and we're doing that right here on my anniversary, 150th episode! Topics discussed in this episode: Why depth and beauty matter for your business Truths about organic marketing How to create authority with your content Your business as an ATM machine Three ways you can create that cash flow for your business
Today we're going to talk about the "under promise and over deliver" cliché, but we're going to be talking about it through the lens of the Know, Like & Trust factor. You'll learn how to shape your audience's perception of you while holding tight to your boundaries.
Topics discussed in this episode:
-Why setting expectations up front is the key in building your Know, Like & Trust factor Letting your content act as a filter for ideal clients -How to not only build trust with your audience, but keep it once they convert to a customer -How to successfully move from a 1:1 platform to 1:many -The importance of onboarding and off-boarding process and how it affects your ability to under promise and over deliver. -Remembering that you ultimately get to shape your customers perception of you and the experience they have working with you
For the very first time on the Know, Like & Trust Show, another content strategist is joining me. Abby Herman is here today to chat about the importance of listening to your audience and creating the ideal content journey from pre-client to off-boarding.
Topics discussed in this episode:
-How Abby got started in content strategy
-The importance of knowing your desired outcome so you can craft the right strategy
-How your audience can help you figure out what you actually want
-Where to start with your content if you don't have a large, engaged audience
-How to get the most impact out of your surveys
-Why Abby believes your content journey should look like and the importance of offboarding
Welcome to today's episode, today we're going to be talking about everyone's favorite topic, Imposter Syndrome, and how you can move through it with action and cure your fears.
Topics discussed in this episode:
The two layers of Imposter Syndrome that we most commonly encounter as business owners
How consistent visibility will help you show up with more confidence and why content helps cure Imposter Syndrome How showing up will help you refine your framework and clearly define your product suite
Why your mindset is even more important than your skillset
Have you shied away from consistent visibility because it feels impossible as an introvert? Patti Haus, speaker and copywriter, is on the show today to share how she embraced visibility (even as an introvert) to build her freelance business year after year. She'll make a believer out of any visibility skeptic out there while giving actionable steps to take today to grow your own online presence.
Topics discussed in this episode:
- How Patti has come to brace visibility to build her freelance business
- Weighing comfortability versus the desire for growth and success
- How to find a healthy balance between visibility and being an introvert
- How Patti's skeptical nature played into her visibility
- The difference between the quality of a cold traffic client and someone who has found your via your visibility efforts
- Mindset tricks from Patti to combat the fear of visibility
- How increased visibility online can help with in person events
Navigating how to market your service business online–especially when you're moving from 1:1 services to a 1:many model–doesn't have to be hard even when you have a lot of moving parts.
You just have to know where you're going. The Biz GPS Intensive is the best way to get that 30,000-foot view of your business–and a concrete plan for the next six months.
http://britneygardner.com/bizgps
Your business needs traffic and a well defined pathway (AKA a funnel). I'm often asked which is more important for business growth. My answer? They’re equally important, and they have to play well with each other to really serve as assets in your business. So today I'm sharing exactly how to make this happen. Topics discussed in this episode: The importance of traffic and a well defined funnel and why you can't have one without the other The 3 types of content you can create and the pros and cons of each one How to build out your marketing funnel so you attract the right audience and meet your goals Merging your traffic and your funnel assets Decreasing confusion for you audience so they can purchase with confidence
Today we are going to be talking about the three visibility platforms that you can choose from in aid of getting your work out there because consistency is the building block of any successful business. Topics discussed in this episode: -The multiple ways in which you can commit to a visibility strategy -Why you need visibility, strategy, and a value ladder to earn money in your business 0The three visibility platforms, audio, written and video, and when you should use each -The importance of committing to a weekly content plan and how to repurpose content -Why your content needs a constant revival and how a visibility platform will help do this.
Today on the Know, Like & Trust Show I'm talking with Finka Jerkovic. She is an author of the book Sell from Love, and we're going to be talking all about selling authentically in your business.
Topics discussed on this episode:
-How to sell with love instead of out of fear and necessity -The pros and cons to using a sales script -The harm of making targets and numbers your number one goal -How to stop distraction and stay the course of your purpose -Creating intentional check-ins with yourself to stay in love instead of fear -The importance of an aligned offer and separating yourself from your business
Today on the show we're going to Marie Kondo our businesses. We'll be talking about a little spring cleaning for your business, specifically as it relates to your tech stack and your value ladder. Topics discussed in this episode: The importance of taking a step back in our business to revisit all of our tools What a sunken cost is and how to prevent them in your business Recurring costs vs one time costs and the specific software that Britney uses in her business Prioritizing money investments and time investments The information that you need to have in order to make the right growth decisions for your business
Emily King, wealth coach for entrepreneurs, is on the show today. We are going to be diving in and talking about the eight different money archetypes that you can have. Emily is going to share how they apply to your business and your life, plus what you can do to use those strengths and weaknesses for up leveling your success.
Topics discussed in this episode:
What Emily would say to those who have pre-conceived notions about money The different money personality types and how you can use yours in your business Playing with the strength side and shadow side of your archetype Meshing your money blocks and your upper limits to fix your relationship to money overall The best way to take your money personality and what you know about your clients to create a strategized action Remembering that mindset and manifestation takes action.
Know, like, and trust are three different words, but that doesn't mean they are all connected. The first step in building your know, like, trust factor is capturing attention or interest, but what about the rest? How do you build the like and move into trust? That's what we're diving into on today's episode of the show. Topics discussed in this episode: What to do after you capture the interest of your audience The difference between being seen and heard Remembering that you were once your dream client and realizing the "Experts Curse" 3 questions to ask yourself to make sure your audience feels seen and heard
Everyone talks about building an email list, but what do you say to your people once they've subscribed? That's the big question Kate Doster and I discuss in this episode on good email writing, nurture sequences, and freebies that actually make sense. Topics discussed in this episode: We start off by talking about how the subscriber doesn't know if your list has 100 or a million people Why it's a privilege to be on your email list How to use your freebie as a gatekeeper so people with the right attitude are on your list Kate describes her "yeah but" principle The difference between a welcome series and an email funnel Kate highlights the types of emails that work in both welcome sequences and funnel emails Kate shares her two biggest pet peeves in email We discuss great ways to boost engagement in email sequences Why your open rate really doesn't matter Selling to a small list We each share an email subject line that gets a lot of reaction
We walk through what visibility means to the average (not influencer/guru!) online business owner using lessons inspired by a novel, The Invisible Life of Addie LaRue. Topics discussed in this episode: We start the episode by referencing a recent novel I read and how many business lessons I gleaned from this decidedly non-business book What Addie's desire to live and experience everything and Henry's desire to be enough have to do with visibility, branding, and showing up online The importance of being memorable How to plant ideas with your audience What you have to do first to be more memorable: show up How to commit to a visibility plan even if your first value is freedom and can't stand fitting into a box Knowing you're enough and working through Imposter Syndrome What the In N Out and Shake Shack rivalry has to do with Imposter Syndrome You have permission to be yourself exactly as you are right now, even if you're messy
Maggie Peterson, editorial director at Scoop Studios and the creator of Small Business Boss, joins Britney on today's episode to discuss the topic of building trust online. She reflects on her years of experience and her suggestions about how we have gotten to this point of untrustworthy marketing tactics.
TOPICS DISCUSSED IN THIS EPISODE:
"Business as usual" tactics that dismantle trust Examples of untrustworthy marketing and what we can do instead Comparing the online business world with traditional sales and marketing Alternatives to "bro marketing" Messages and red flags to keep an eye out for The power in trusting yourself while running your business The Trust Course: Is this truthful? Transparency Is anyone rushing you? Do their results seem realistic? Do they seem to respect their clients? How being true to yourself saves energy
The Wheel of Branding contains the three things that every business needs to consider for its brand. You could write an amazing message on social media, but you need a visual to catch your followers' attention. Similarly, if you have a beautiful photo, but aren't showing up, that will result in a missed opportunity. TOPICS DISCUSSED IN THIS EPISODE: Why courses (including my own) can fail. Defining the Wheel of Branding. All brands need to consider what to say, where to say it, and how to show up. If you leave any of the three out, you are missing a crucial piece of your brand.
Justin and Emily, co-founders of Root+River, share their unique take on branding, its spiritual roots, and how to connect with the soul of your brand. TOPICS DISCUSSED IN THIS EPISODE: We define defiant leaders as leaders who are sure certain that they want their business to change their industry or the world in some way. Emily and Justin walk through how they lead their clients to discover the soul of their brands. Brands are, at their heart, a spiritual (not religious) experience. How being unclear in your messaging leads to insecurity and makes us revert to sameness. Why your mission is important, not your mission statement. The best way to decide on a category and how to incorporate that in all of your language. The power in the spirit of play. The true definition of branding (hint: it's not your logo or colors). Your root belief and how it is more important than "polarizing ideas". Emily and Justin's take on ethical marketing in 2021.
We all know content is a crucial part of our marketing, but so many online service business owners find themselves staring at a blank doc with that blinking cursor and writer's block. A content system and content pillars are the combination that takes that trouble away and makes content creation easy!
TOPICS DISCUSSED IN THIS EPISODE: * No matter the size of your company, you need to be sure to have a clear marketing message * We define “content pillars” as the 3 themes you are known for * How to use a 3 part message to keep your brand promise in tact * Content pillars keep you from having writer's block and keep your content organized * Why your brand is your reputation and how to use that to create content pillars * How to determine your strong opinions (and why you need them) * Defining "AIT" content and using a life coach for a full example * Sharing why it's okay for your bucket content to bleed into one another (in fact, why it's a good thing!)
Britney talks with Katie Smith, a course creation coach. Katie brings her background in education and Understanding By Design to talk about creating digital info products that actually teach your students to create on their own. TOPICS DISCUSSED IN THIS EPISODE: The three steps in the Understanding By Design process The first question you need to answer before starting to create a digital info product How to choose the starting point for your course or product–and why it's a lot like niching Katie talks about altering Bloom's Taxonomy from the education field to course creators online The four steps in Bloom's for Business: foundations, tactics, techniques, and creation We have a great back and forth dialogue on creating codependency in online education Is a value ladder creating codependency or meeting your client where they're at? Katie talks about how course creators can inadvertently create products that don't help their students the way they intended The importance of a course lexicon
While content marketing isn't new, it's still not being done well by so many online service businesses! Sticky content–the kind of content your audience remembers and actually converts lookers into buyers–is the key to using content as a top-of-funnel marketing strategy. TOPICS DISCUSSED IN THIS EPISODE: We define "sticky content" as the content that converts lookers into buyers The three things you need in place before you can easily create sticky content The parts of your "brand" you want to know when it comes to marketing How to incorporate your personality and core values in your content We define a brand promise The basics of marketing to your best client Why the best referrals come from knowing your best client really well Being the unicorn to your people Finally, the difference between a content system and a content strategy
Marketing consultant Dawn Foster started on the art and design side of marketing before moving to the strategy side and marries the two in a unique that provides a secret sauce perspective on marketing campaigns.
TOPICS DISCUSSED IN THIS EPISODE: One of Dawn's secret weapons: that she understands both the creative and analytical of marketing When trying to make it to the next level of growth, a lot of solopreneurs forget to focus on the "why" of their brand Putting your "brand why" upfront helps people connect to you Dawn details the ways in which you can share your why Connecting the dots on your brand why with the analytical numbers side of marketing Using a full orchestra analogy to compare the sound of a single instrument versus a whole orchestra when looking at a single marketing mechanism against a whole strategy How imagery, shapes, and colors aid a strategic marketing strategy Dawn's marketing game of how fast she can pinpoint which company made a commercial How to tie in your visuals so they bolster that brand Dawn's take on what a brand refresh should do
As more people step into the online learning industry, we need to ensure we're putting out GOOD offers. But even with a good offer, there's no success guarantee. Listen in for three reasons your offer might have failed that have nothing to do with the quality of the offer itself. TOPICS DISCUSSED IN THIS EPISODE: The online learning industry is exploding as a result of pandemic life, but it doesn't mean we have better courses out there Why you need more than courage and guts for a successful offer The three things to focus on so your offer is more successful on the next go around The big problem with a pre-launch runway Why you need to enable a visibility plan all the time The kind of messaging you want to use to prime your audience for your offer How to increase the likelihood your audience will get the results you promise How the Pareto Principle applies to launches and the online learning industry The importance to your mindset of knowing numbers upfront
Trial lawyer Robbie Crabtree teaches entrepreneurs to become better communicators, speakers, and storytellers with Performative Speaking. He covers the three things you must address before starting a live, webinar, or story. TOPICS DISCUSSED IN THIS EPISODE: How a big courtroom win led Robbie to take Performative Speaking beyond the law community Competitive storytelling- what it is and what it does for us in today's noisy online world How storytelling transcends screens, whether it's a movie or Zoom meeting The three things you need to think through before starting a Facebook live, a story, webinar, etc: your goal, the emotion you want your audience to feel, the one central idea your audience should walk away with How the emotion and theme work together to help your audience remember Choosing the right story for your stated goal and build the emotion to accomplish that goal Stories allow us to brag without feeling like it's bragging The natural progression from a story to a call to action
We explore the parallels between great movie speeches and how to be a leader in your marketing. We cover the relationship between you, the marketer, and your audience, how to pitch yourself as a podcast guest, and the importance of your one thing. TOPICS DISCUSSED IN THIS EPISODE: The great response I got from the episode on showmanship Using great movie speeches as inspiration for marketing lessons My rant on awful podcast pitches–and how I'm going to be stronger in my response from here on out Why strength in marketing means you need to be really clear on the one thing you're so good at, you can't help but help others
Nicole Saunders of Saunders Says brings us through the basics of using Pinterest for your business, with an emphasis in course creators and digital info product sales. TOPICS DISCUSSED IN THIS EPISODE: Most people think of Pinterest as social media, but it's actually a visual search engine Since people go to Pinterest to solve problems, they don't realize they're being marketed to While "how-to" content isn't great for Instagram, it's perfect for Pinterest The importance of spinning the positive on Pinterest Pinterest's goal is to send people to your website, unlike social media platforms that want to keep people on their app How to research keywords for your pins The importance of the Pin Title for both Tailwind and Pinterest The kind of text overlays you want to prioritize on your pin graphics Nicole tells us how to use the Pinterest lens to find items we love What kinds of graphics you could use for digital info products
Leaving the "status quo" crowd behind and aiming for true excellence in your business, based on quotes from J.M. Barrie, John C. Maxwell, the Rubik's cube, and personal achievement.
TOPICS DISCUSSED IN THIS EPISODE: Why the topic for this episode has been collecting dust on my social calendar for three months My theory on why entrepreneurs have self-evaluation moments more than the average population The "beige people" concept What it's meant to me, finally putting together a message that encompasses the things I'm really good at Why my son's Rubik's cube adventure spurred me to share my recent achievement The benefits of the 30,000 foot view of your business
Scaling mentor Lisa Princic shares the many things niching and moving niches can do for your business, including three distinct ways to define your niche and how to test the waters as you move services. TOPICS DISCUSSED IN THIS EPISODE: Lisa's obsession with niching comes from her own struggles with defining a niche in her business Her experience of receiving more traffic as a general business coach, but more clients as a niched strategist Lisa's years of frustration over not getting found Why it's so hard to develop a visibility strategy on general topics Lisa shares three distinct methods to define your niche One of the easiest ways to niche down is having a tangible service Turning a market need into your niche with a bold message Why "I'm thinking about...." is a great start to messaging How to choose what to do when you're really good at lots of things Transitioning from one niche to another, without losing all your current clients The right time to move your brand when you're offering new services Why isolating yourself and failing to build relationships will affect much of your business Lisa tells us about The Profitable Membership Summit
The intersection of bro-marketing tactics and The Greatest Showman can help inform online businesses with marketing decisions, overcoming Imposter Syndrome, and leaving behind bad decisions in the past. TOPICS DISCUSSED IN THIS EPISODE: We start off the discussion by talking about Bernie memes and how on-brand they are How the trifecta of a Clubhouse discussion, The Greatest Showman movie, and a job listing made me realize how rampant "bro-marketing" can be even in the businesses of those I know The advent of showmanship in online marketing Some of the hallmarks of bro-marketing: spray and pray advertising, paying VAs $5/hr to complete business tasks, paying obscene amounts of money just to get "access" to leaders, marginalizing women and persons of color Toxic positivity in the online business world A personal story of how I was working for someone using some of these bro-marketing tactics Why the "authentic, automated marketing" message is so needed today
Running an efficient online business takes both a good tech stack and the strategy to use your tools well. Listen in as I dive through the changes I've made in my software and tools over the last year–and how I'm saving money with better automation along the way. TOPICS DISCUSSED IN THIS EPISODE: Why different software, tools, and platforms are better for different kinds of people The importance of your tech stack playing well together Why starting an online business appears easy on the budget–until it doesn't The transition from one-time business costs to subscription business costs I go over one case study of a set of tools I used to run my funnels last year Why choosing one piece of tech matters so much to me (and anyone else committing to anti-racism) How your platform should allow you to interact with your audience in an authentic way What platform-agnostic means Choosing the right tech stack for your authentic, automated marketing
Business growth advisor Bill Flynn talks about how "regular" business owners can use the concept of the big, hairy, audacious goal to build their brands. TOPICS DISCUSSED IN THIS EPISODE: We start off with Bill talking about why the Big, Hairy Audacious Goal is more of a consequence than a goal A goal has a tangible plan and path, and BHAGs often don't Why you'll regret decisions if you're just growing for growth's sake The two beacons that can ground you as your business grows Bill shares some "small giants" stories of companies that make the deliberate decision to stay small The 5 things your BHAG entails: purpose and passion, your core customer, your profit per X factor, and your core competencies Bill's take on defining a great leader The effect of writing your vision down on your business's success Why you should share your vision with as many people as possible Getting to the root of what your clients and employees really want–and why not enough leaders focus on this Why asking your customer what they want won't always give you real answers Bill closes with the four kinds of BHAGs
It wasn't all dumpster fire–there are a lot of good things that came out of 2020, too, and here are a few we can all learn from as we move into 2021 and meet the new minimum to build up your know, like, and trust factor. TOPICS DISCUSSED IN THIS EPISODE: Taking a moment of reflection to talk about the things that we gained this year, not just the things we lost I talk about my favorite menu from a local restaurant, how it led to a great discussion, and how it inspires my naming and copywriting moving forward What my whiskey habits have to do with building your know, like, and trust factor Adding stats to your communication as a way to build trust Drawing a line as your new baseline for product/service quality Remembering we inspire others all the time
Branding professional Nadda Adamjee shares her love of brand storytelling, overcoming her own content struggles, and TOPICS DISCUSSED IN THIS EPISODE: How Nadda came upon a strategy that works for telling your brand story and it quickly became her best content Why following someone else's formula–even if they're successful–might not be the right path for you Nadda's own "post for the sake of posting" content struggles led to something great The difference between macro stories and micro-stories Why the most "normalized" things of your life are often the easiest ways to connect on social media How Nadda uses shared cultural experiences to add depth to her brand story Nadda uses the early-morning wakeup story as an example of relating a farm life to a power-CEO Why Nadda offers a brand identity challenge Nadda's test for cultural appropriation
How to look at all the separate pieces of your business from a holistic point of view and create an authentic, automated marketing plan. TOPICS DISCUSSED IN THIS EPISODE: The concept of holism applied to an online business Thinking about your business from a 30,000 foot view What happens when a piece of your marketing "dead ends" a potential client Two easy ways to connect your freebies or lead magnets to other areas of your business Why sometimes you join a program even if you already know the content within How shiny object syndrome can make your marketing less effective The warning that should come with any business
Raul Hernandez Ochoa of Do Good Work dives into growing your brand culture with your business as you scale. We cover the pitfalls on both the team level and the product level as well as how to incorporate your core values into the daily minutiae of TOPICS DISCUSSED IN THIS EPISODE: Raul talks about scaling with a holistic approach and taking into account more than just profit Why culture and brand go hand in hand together Thinking of a brand and branding as a living thing What to pay attention to as you expand your team How you treat employees and freelancers is both the same and different than how you treat vendors The most-common hiccups as you grow a business from a product or offer experience How to hire people that align with your brand and work for the common good Separating your quality of output as a leader from your team's output quality as you're training them We each talk about personal stories about enjoying an incredible brand culture How to incorporate core values into daily minutiae The value of a 1-page standard operating procedure
As we enter the close of 2020, it's time to take a look at companies that are doing an excellent job of delighting their clients–and how the online business industry can take lessons from without entering a "keeping up with the Joneses" war. TOPICS DISCUSSED IN THIS EPISODE: Why delight should be your focus when it comes to building relationships as an online business Swag and welcome gifts are not the only way to add delight–and how they can hurt you if not used strategically How the Red Cross went from being the most annoying thing in my life to a little lift in my step throughout the blood donation process Acknowledging where your clients are in their learning journey with you encourages them and helps them feel part of the process The benefits of treating your clients like people over numbers Taking a commodity–tea–and turning it into a buying experience Using a sale to increase VIP status The seasonal joys of Hallmark movies, and how they apply to your branding strategy as an online business
Tamika Auwai, owner of Orisha Creative, talks about the coach's big content problem and how to prioritize nurture content by tying it to filling your programs in advance. TOPICS DISCUSSED IN THIS EPISODE: How Tamika moved on from a lackluster business to the content agency she now runs The big gap of content creation that Tamika noticed in a 7-figure coach's business Why Tamika first created her content structure Even though Tamika knew the value of nurture content, she had to find a way to tie it to gaining clients before her clients could prioritize it Tamika's take on editorial content versus nurture content Why giving people a few tips is actually a disservice to them, and what that means to their ability to hire you The difference between viral content and paradigm-shifting content Why "brain explosion" content is the cornerstone of The Nurture Matrix, but it also includes content to bring in space and levity The biggest surprise Tamika saw after starting her agency How the evergreen content has led to a compound effect for Tamika's clients
The money formula you need to know as an online service business owner, especially in a year where new entrepreneurs are flooding the online business world. TOPICS DISCUSSED IN THIS EPISODE: Why being in a different niche doesn't necessarily mean you have different problems The need for more nurturing in today's marketing climate Why the things you WANT to be known for aren't necessarily going to bring in the right clients Systematizing and automating your marketing is a must for online businesses Why generic content ideas are not just lazy, but can actually hurt your business and your ability to create content that would move you forward The three steps to building visibility that actually gets you clients: getting their attention, building your KLT with them, and offering the right thing at the right time Why this visibility formula is platform agnostic Which visibility steps are dependant on your content What Content Lab is and who it is for The three "how" questions you need to ask if you truly want an online business
Stace, a writer by training and background, talks about how to build trust and why every brand from solopreneur to large corporation needs to operate with caring and emotion. TOPICS DISCUSSED IN THIS EPISODE: Stace gives an overview of the different components of trust, alignment of interest, credibility, a track record, and caring How to transition from being a caring person to building a caring business that embraces vulnerability Trust can increase the speed of decisions Why trust can be such a conversation killer and deep topic What decision friction does to your buyer process and how you can overcome it The benefits of encouraging your clients to take ownership of your brand What happens when people go from buyer to believer Why you should never say it takes too long to build trust Stace talks about the ease of building credibility and caring We talk about major brands building trust amongst their employees and customers How small and solopreneur businesses can look at branding lessons from large corporations and apply them at a smaller scale Why brands should operate as emotional creatures like people are
If you've got the passion and determination to be an online biz owner, you need to embrace your responsibility in getting your message out. Visibility hinges on you, and this episode goes through the why behind it and how to overcome feelings of vulnerability that come with showing up in a bigger way. TOPICS DISCUSSED IN THIS EPISODE: Mission-driven, service-based online businesses always come from passion, from a calling With that calling comes a responsibility to get your message out there in a strategic way Your visibility plan can be the start of a positive ripple effect Why living and breathing your brand shouldn't be an act What method branding can do for your biz The four levels of competency as they relate to your brand awareness Doing hard things as an online biz owner Why who you are is already the perfect person and embracing "the feels" will show you this even more If you're authentic in your content, you'll never be "too much."
Kristen Westcott guides us through the must-haves in the onboarding and offboarding process for both coaches and consultants. TOPICS DISCUSSED IN THIS EPISODE: Kristen intros the idea of focusing on onboarding and offboarding Why a long launch period means you need to double down on the onboarding process Kristen shares a good "pre-module" to give course buyers something to do before your program begins Why setting guidelines around posting and support help both parties feel better The "housekeeping" content that most course creators overlook Why a good onboarding process increases the overall value of your course or program A lack of offboarding process can leave your clients feeling like they finished reading a book with a bad ending Why you should ask for feedback and testimonials at different times How to leave your clients with support
Online service businesses build brand awareness with content, but the kind of content you put out there can shape your brand in a good or bad way. Listen in to four content mistakes you want to avoid. TOPICS DISCUSSED IN THIS EPISODE: Why making (simple) content mistakes can harm your business The danger of content that blends in Why backing up your opinions sets you up as a leader in your niche Generic = forgettable What confidence does for your content strategy The problem with sharing factual information How you can make sharing quotes an effective part of your content strategy What generic prompts are good for, and when to avoid them How to create your own prompts Whose opinions to avoid
Sheila Streetman and I discuss all things Instagram story strategy, creating your own "prompts," and getting comfortable in a new business endeavor. TOPICS DISCUSSED IN THIS EPISODE: How Sheila made a business move based on the client feedback she received Sheila's take on "do it scared" Why a long career in one field doesn't mean you skip over the learning phase in your new endeavor The benefits of polling your community Sheila's go-to sandwich technique for getting poll results The best way to build a warm and engaged audience on Instagram Sheila's take on feed posts versus story posts How long it took each of us to become comfortable with making mistakes and showing our authentic selves How to bank on our human nosiness
Everyone talks about content, some groan about the neverending content creation hamster wheel, and the rare few have a great content plan. If you just hit Q4 and realized you haven't accomplished what you hoped in 2020, it might be time to look at your visibility plan and change up the kind of content you're putting out there. TOPICS DISCUSSED IN THIS EPISODE: Why people have a love-hate relationship with content The real reason you want to set up a visibility plan What happens when you set up your business so your audience feels seen by you What kind of content you want to avoid, and the three types of content you want to include Why holding back on your personal beliefs will increase doubt Why a visibility plan bridges the gap for audience members who aren't ready to invest with you
Chrisa brings us through the idea of being an outlier and what that can mean as you build your brand. She takes her start in corporate America and in story form, tells us how this applies to both corporate employees and business owners. TOPICS DISCUSSED IN THIS EPISODE: Chrisa tells about her start as an outlier in corporate America, and how that lead to branding herself How she found herself creating an echo chamber What pushed her into building a brand–and how a mentor and personal development work led to a realization Chrisa's take on preparation, winging it, and thinking on our feet Why the difference between hard skills and soft skills matter What Chrisa noticed about those who have established themselves differently than the rest How to make sure you stand out in the skills and services you offer, but not so far you're unrecognizable Why values play such a big role in how you choose to be an outlier How Chrisa shed people-pleasing as she became a coach The difference between a big-picture coach and a targeted coach
If you believe that you have a message worth listening to, then you have a responsibility to get that message out into the world. Here's your permission. You have to go for it, even if it feels a little scary. TOPICS DISCUSSED IN THIS EPISODE: Permission granted means it's time for you to start helping people, even if you feel like you still have questions Why most coaches fail (hint: it's not what you think) How the concept of falling in love and branding being the same thing came about The power of affirmations and positive Instagram accounts Sophie Lua's "can you handle all of me?" as applied to a brand The five steps of building a brand Why you don't have to be confrontational to have a clear brand, but you do need to turn people off What keeps a mission-driven brand moving forward Your brand in a nutshell: You know you can make the world a better place if only ____ A few 2020 problems that could have been better with different messaging A few takeaways from Brand Barbarian, by Ben Settle Who to focus on when answering "Can you handle all of me?" Two things you need to overcome before building a personal brand
Reland Logan, owner of Gray Digital Marketing, and I discuss all things social media, Imposter Syndrome and making money in today's digital world. TOPICS DISCUSSED IN THIS EPISODE: We start out talking about the beauty of online friends and how the pandemic would have been very different a decade ago Reland talks about the difference between in-person connections and social media connections Reland's take on being on ALL the social media platforms Why reserving your name on every platform matters, even if you don't want to build a presence on that platform The best way to find where your best clients are hanging out, even if you can't spend time with them Reland gives the best places to look for your clients online based on their demographics What to do if you really don't want to deal with research Reland's biggest lesson in digital marketing A mindset adjustment when dealing with Imposter Syndrome Why high achievers experience Imposter Syndrome more often Focusing your multi-passionate mind to making money
After years of the online business industry with launch after launch, mastermind after group program all screaming "Build a course!" at the top of their lungs, it's time to pull back the curtain on a myth that often goes hand-in-hand with course building: the pre-launch period (also known as launch prep, the pre-launch runway, etc.). This episode covers why it's a myth and what you can do to avoid this fallacy. TOPICS DISCUSSED IN THIS EPISODE: Courses about building courses tend to gloss over the "work" you need to do outside of building a course to have a successful launch Why those not familiar with the online business world may have a Dorothy-in-Oz moment What's changed between my first failed launch and now The two big parts of the pre-launch myth: it's not something you can wing and even a healthy budget won't fix the problem The difference between macro and micro business strategy, why you may want to hire out one or both, and how they affect brand awareness Why FB ads aren't the only answer to visibility The three things you can do to avoid a pre-launch fail
John DeMato, fellow brand photographer, went from photographing speakers and consultants to suffering from Covid-19 symptoms and having no work overnight. On a whim he picked up his camera and created a new product that works in the socially-distanced pandemic era and he'll continue to offer when the business world shifts again. TOPICS DISCUSSED IN THIS EPISODE: How John got the idea for virtual photography Why entrepreneurs tick, and what we can all do when it's not possible to provide our regular service or product How speakers and consultants are pulling energy from digital presentations instead of their typical in-person events Why virtual photography was a long time coming, particularly for digital marketers and online business owners who have been doing webinars and online meetings for years, but was never photographed that way John talks about the first hurdles he and his clients had to overcome with creative virtual photos on both his end and his clients' side of the laptop Why using on-stage photos can be tone-deaf in today's age Speakers are finding they're required to provide virtual speaker reels to keep booking jobs now What the average (non-photographer) person can do to set up lighting for their Zoom meetings, virtual photoshoots, etc John's most important Zoom meeting tip!
All of branding can be broken down into two phases: first, define your brand, then apply it and market your business. In this short episode, I dive into the questions of The Brandscaping Method you need to answer in each phase. TOPICS DISCUSSED IN THIS EPISODE: Starting scrappy or bootstrapping, in the beginning, means you'll develop your brand messaging over time The two phases of building a wildly successful brand How I developed my "signature process," The Brandscaping Method The first phase of building your brand covers all the thinking things The second phase covers all the doing things Why people buy you instead of your offers Authentic consistency and mastering your message The five things you need to know about your marketing foundation Why you need to put your marketing foundation together with your brand foundation
For over a decade, the most popular list-building advice from experts has told you to create a lead magnet or freebie to attract subscribers. What if this advice is actually hurting you and killing your KLT factor? In this episode I talk about three things that your sales funnel can do to BUILD your brand and grow your Know, Like & Trust factor. TOPICS DISCUSSED IN THIS EPISODE: The three things you need to understand about building a brand before we cover building one with your sales funnel I cover what a sales funnel is Why bro marketers gave funnels a bad rep, and also what they got right What your client journey and sales funnel have in common Why I don't like the term "pipeline" Why focusing only on people who buy right now will cannibalize your business The importance of nurturing The three ways to (easily) build your brand in your sales funnel Why most freebies suck The magic number threshold your freebie needs to be worth to make it worth it Some examples of platform content for individual businesses The massive amount of business you'll miss out on if you're only selling to people "right now"
Rita Barry, professed numbers and data geek, talks about numbers as they relate to your marketing decisions whether it's paid traffic or not. TOPICS DISCUSSED IN THIS EPISODE: Rita gives her take on numbers and why they're important The three stages of a marketing funnel We talk about the world of FB ads and how they're deceivingly simple to start but require a lot of different skills to really thrive Why even with a long history as an agency owner, even Rita is surprised by some ads that take off Anecdotes and outliers aren't good data for making marketing decisions Why an expensive cost per lead matters to one business but not another We talk about expectation setting, especially as it relates to differences between in-person and online businesses At the beginning of her business, Rita didn't understand the correlation between projecting revenue goals and outline a marketing plan to get there–and now she sees it's all about knowing the numbers Rita's take on the beauty of marketing being both art and science The benchmarks service providers and course creators need to know for conversion rates
They say it's all about who you know, not what you know. But sometimes it IS about what you know–and knowing which questions you need to be asking to get yourself ahead. In this special anniversary episode, we ask five experts the one question they wished their clients asked more often to get the most benefit out of their services. If you're hiring team members or freelancers to further your business, this is a can't-miss episode.
Podcast visibility expert (and hater of robotic pitches) Angie Trueblood and I talk about using podcasts as a strategy to build your personal brand. TOPICS DISCUSSED IN THIS EPISODE: How Angie found herself in the podcast business by leaning into her strengths Why you can really damage your brand by not pitching yourself in an aligned way The key things you should include in a podcast pitch so both you and the host benefit Why trying to get on competitors' podcasts is a bad idea How to make it really easy for a podcast host to book you onto their show Once you learn how to effectively pitch a podcast, you can apply it to other visibility avenues. Avoiding presumptive language and giving the reader an out Angie's go-to ways to find podcasts in the chosen niche
Memes, the great social equalizer, have a ton of hidden business and branding lessons. TOPICS DISCUSSED IN THIS EPISODE: Why memes are both relevant and connective The guac is extra, but so am I I don't know how to explain that you should care about other people I don't know why I'm not losing weight A content creation hack How to connect and convert with your audience
Brand strategist Marietta Gentles Crawford and I talk about the major do's and don't's of LinkedIn personal branding, especially after you've done the basics of setting up your profile for connection. TOPICS DISCUSSED IN THIS EPISODE: Mari acknowledges our overwhelm being on every platform and suggests if you're going to use LinkedIn, give it a real try for 60-90 days What you should do after the basics of getting your profile set up To extend a personal invitation or not? Mari weighs in. What building a warm audience looks like on LinkedIn How to create a truly engaged network, even if it's on the smaller side What NOT to do with new connections Why different LinkedIn "experts" have different approaches with you to use the platform
How to design a system that works with YOUR unique way of doing business or alter someone else's system to work for you. TOPICS DISCUSSED IN THIS EPISODE: -Solution-seeking when it comes to setting up systems in your business -As business owners, we have to do things we don't always like, so we may as well create an efficient system to get it done -The heart of your brand messaging -The questions you need to ask when you're having trouble creating content for your business -How to work with your rhythms to create epic content -A personal story of my systems saving me -What market research told me about my best clients' needs -Systems and feeling overwhelmed when trying to use someone else's solution -Next steps if content creation IS a system you're trying to master
Amanda J. Daley, a health coach and mentor for other health coaches to create thriving practices, tells us how to set apart our business online, use social media for its unique benefits and hone our message. TOPICS DISCUSSED IN THIS EPISODE: -The number one thing coaches need to get clear on -Amanda likens talking about pain points to the idea that no one goes to a pharmacy to buy a health coaching pill; they buy a pill to fix a pain point -How you can market to pain points without using fear and scare tactics -Amanda's take on using social media versus funnels and ads -Why social media is the perfect place to hone your message and build your Know, Like & Trust factor -Places like Instagram are great for creating real relationships and get over the sales sleaze feelings -How important the target market is, but why you don't want to get hung up on it -Why getting wrapped up in stories and photos should be second to getting phone calls -The real work of being in an online business -Why we need to make use of the free online social media platforms while they're available
I talk about Muhammad Ali's rise to greatness and apply it to brand and niche lessons every online biz owner needs to know. TOPICS DISCUSSED IN THIS EPISODE: Why you can't figure out how to communicate with your ideal client Ali's story and the three points relevant to branding your business How to define your best client When rules don't apply in marketing Making finger-pointy marketing How to know your niche
Shannon Wells, creator of Unlock Your Biz, talks about building confidence, showing up for your business so you aren't leaving money on the table, and building routines around showing up online. TOPICS DISCUSSED IN THIS EPISODE: -Shannon's early path to building confidence and what it required -Why you need to grow a thick skin early on Transferring confidence from one area into your life and using it in another area -Shannon's practice of building routines around areas where she needs to grow -How you can use a routine to gear up for a new "show up" activity -My story of gearing up for a webinar and the routines I used to drop into the right mindset -Shannon's authenticity policy -Why you owe it to your audience to show up as you -How to weigh complaints against results -What personal development and loving yourself will do for your ability to show up for your clients
After last week's episode on moving your business beyond the basics of a logo and color palette, we're covering the reasons why you need to brandscape your business and the mechanics of doing it. TOPICS DISCUSSED IN THIS EPISODE: -The definition of brandscaping -What "inner game" means to a business owner with a personal brand -Why matching your outward brand to your inner self is a boon to attracting the right kind of clients–for you -Landscaping as it applies to a business -The difference between a bold message and a watered-down message -Applying the parable of the tortoise and the hare to your business mission -What to do, the actual activity, of brandscaping your business -Your brand as a gatekeeper
After a year of deep market research into my best client, I came up with interesting results: people say they know branding is your message, but still really think it's just your colors and logos. I dive into the WHY of this in this episode. TOPICS DISCUSSED IN THIS EPISODE: -Why you need a brand even if you can't define what branding is (and why you're in good company if you're in that second boat) -What branding can do for your business growth -Where "branding basics" like your colors and logos fall into the reality of branding a small business -The importance of market research in understanding your audience and your best client -The three fundamental truths of visibility in the online business world -How to move out of the bootstrapping stages -What you need to know whether your DIYing your brand or hiring it out -Next steps if you want to move beyond the basics
Kristen G. Roberts and I talk about what online creators–digital course creators, entrepreneurs running group programs, and those teaching on social media–need to know about protecting their content and their businesses. And after protecting it, leveraging it for insane business growth. TOPICS DISCUSSED IN THIS EPISODE: -First, we cover what intellectual property is and how it applies to the average online biz owner -Kristen gives the basics of what you can protect with IP laws and the difference between ideas and applications of an idea -How to decide when it's time to protect your IP and how to set those goals -Kristen gives her opinion on a real-world trademark issue I'm considering When to leave the "bootstrap" stage and get things legally protected -The difference between common law copyright and protected registration -What to do when someone does infringe on your property -Kristen shares a case study on one of her clients, how they licensed to expand their business and which trademarks it required -Why certification is the next duplication step
Content strategist Lacy Boggs covers leadership marketing, having conversations with future clients, and how to shift your message from "vitamins" to "painkillers." TOPICS DISCUSSED IN THIS EPISODE: -How the current quarantine situation perfectly parallels the entrepreneurial journey -Lacy's take on leadership marketing Why blueprints and formulas don't work for everyone–and what to do instead -The three keys to leadership marketing: your brand voice, how your customers want to be communicated with, and the data -The difference between marketing and advertising -Going back to beginner's mind as the Buddhists do - and how to apply that to how you converse with your audience -Lacy talks about a hard-won lesson in creating the wrong content and creating an audience not willing to buy -What you need to track in content that leads to sales, and what the outliers mean to your data -Lacy gives a case study of how leadership marketing may change business strategies What you can do now that everyone's pain points have shifted
When you start making the transition to selling your services (or products) online, it can be awkward figuring out what to say, and many will default to selling all the time. Here's the solution. TOPICS DISCUSSED IN THIS EPISODE: -How this post was inspired by a previous guest -Everything I stand for applies to product-based businesses as much as service-based -While this episode was inspired by MLM rants, they only miss out on selling well because they've never been taught who to be when they're not selling -I talk about real-life sales examples -What the off-season means for your business -I give examples of different niches and what they'd do when they're not selling -If you're picking apart the examples, remember the exceptions aren't going to draw enough clients
Kami Guildner, host of Extraordinary Women Radio and founder of a community of the same way, guides us on creating a community based on know, love and trust values. TOPICS DISCUSSED IN THIS EPISODE: -Kami's take on the Know, Like & Trust factor -What community means even as we're all staying home and staying safe -How to take a community to the next level in an online world -Taking care of yourself so you can contribute -How Kami began her online community, Extraordinary Women Connect -A collaborative approach to connection -Kami's take on "bro-marketing" rules we can break to create a more client-attractive business -What building a brand from the inside means -The pivotal point of when a client steps into a brand that lights them up -The R factor and how it applies to building a brand that grows like crazy -Why showing up for your community is the beginning of the know, love and trust factor
How your brand ecosystem can work as an echo chamber for like-minded clients, the pitfalls of an echo chamber, and how consistency is always the basis of the know, like and trust factor. TOPICS DISCUSSED IN THIS EPISODE: -Learning loop feedbacks and echo chambers What a learning mindset is and how it applies to entrepreneurs -How the Law of Averages works with an echo chamber -A few personal stories about spending more time on social media and seeing perspectives outside your normal influence -How to set up a brand ecosystem that acts a beneficial echo chamber -The danger zone of putting out sporadic content that's not supporting your brand themes and message -Your brand as an ecosystem, where everything is related and affects everything else -What to do when you're messaging consistently but still not gaining traction in your business -How a brand ecosystem works with examples from this podcast -Building a brand ecosystem that nurtures your audience http://britneygardner.com/podcast
Hayley Fiser joins us to give the everyday social media user the information they need so they can make informed decisions about how much time to invest in building a social media account. TOPICS DISCUSSED IN THIS EPISODE: -How both Hayley's business and best client shifted with customer feedback -Why Hayley is educating her audience on marketing metrics for Instagram -What a click-thru-rate (CTR) means to you and your business -How to know the time you invest on social media is effective -Hayley's thoughts on viral posts and what to balance them with -Why your content that creates the most sales will likely not have the most engagement -Hayley's thoughts on hashtag usage on Instagram -How to be aware of your best client's user habits on a social media platform -Using Instagram stories to gauge interest for feed posts.
Accountant Danielle Hayden gives an overview of the numbers every entrepreneur needs to know, including when it makes sense to invest heavily in your business. TOPICS DISCUSSED IN THIS EPISODE: -Danielle's motivation in working with entrepreneurs and accounting -How to approach financials and daunting tasks -Ways to step around the "it takes money to make money" myth -Why getting started and being scrappy not only saves money, it informs your future branding -Which numbers to pay attention to in each season of business you're in -How to make the decision on how much to invest back into your business -Why it's important for women, in particular, to take control of their finances
Dr. Suzy Cater talks about conversion copywriting on sales pages, websites, and how to alter your message during changing times. TOPICS DISCUSSED IN THIS EPISODE: -Suzy's 4 Ps for copy that converts -How you can inject personality and make your copy read in a way one can visualize -Suzy's method of writing with clarity first, personality second -Why swipe files are important (hint: it's not for copying!) -How Suzy does ideal client research and creates a word bank for future copywriting -The difference between pain-aware and solution-aware potential clients, and how that will affect what kind of website copy you need -What needs to change during a period of transition -Why it's time to lean into your messaging -What you need to do in conversion copy and why it means addressing every objection -Why Suzy thinks the pandemic will push out the "bro marketing" tactics
Many will take this time and build side hustles or online businesses as the changing climate of our world becomes more solid. As online business owners, it's our responsibility to guide them! Here is a list of (free, discounted or inexpensive) tools I’m currently using to communicate, teach, and organize online:⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Membervault: this is my LMS (learning management system). I love them for many reasons, and one is that they don’t hide behind a corporate veneer. They’re real people. You know who to go to with questions. AND their free version always includes 50 users but they’ve doubled it to 100 right now. So you can have 100 students in there for free!⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Zoom Cloud Meetings: I’ve used zoom for years. It’s free for two-person meetings and up to 40min meetings with multiple people.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Active Campaign: this is my ESP (email service provider) and can also be a CRM. They don’t have a free version, so if you want free to start try ConvertKit or Mailchimp.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Loom: I use this for screen recordings with my video thumbnail in the corner. They have cut their prices significantly for the pandemic response and many can just use the free version like me.⠀
Amy Jo, a business coach and marketing strategist for female entrepreneurs, share the journey of her brand, her business pivots, and how she got to where she is today. TOPICS DISCUSSED IN THIS EPISODE: -Amy Jo's advice on how to set yourself apart in a crowded niche -How she transitioned from life coaching to coaching on digital marketing -Mindset issues around re-evaluating or taking a step back from your business -How to pull yourself out of a "should" moment -Amy Jo talks about changing her brandING as she pivoted her business -How Amy began her Digital Magic membership by pulling in a crew of experts for areas outside her expertise
Nikki Rausch of Sales Maven talks about the sales process, how it affects your personal brand, and the common hangups many entrepreneurs face as they move clients along the customer journey. TOPICS DISCUSSED IN THIS EPISODE: Nikki starts off by talking about the long game of sales and how it takes time to build relationships Why it's your job to move a client from step to step and if sales feels yucky, it's because you're skipping steps Some of the hangups the average entrepreneur will face as they learn about sales Nikki's 5 Steps of the Sales Staircase: Introduction, Curiosity, Discovery, Proposal, and Close Why offering coaching in a discovery/sales call is a mistake Nikki gives an example of where she would dig into a client's sales process to fix a sales breakdown We talk about having integrity in sales How a sales process affects your personal brand The one big thing that would detract from your personal brand
I talk about visibility and vulnerability as they relate to personal branding and the know, like & trust factor. TOPICS DISCUSSED IN THIS EPISODE: -Visibility and vulnerability go hand in hand -Just having a personal brand by itself is super visible -I go over the different kinds of vulnerability and why even you might feel unsafe, showing up isn't a bad vulnerable state -Where judgment comes into play -Why I first included brand strategy in my photo packages -How I taught my clients to combat feeling vulnerable -Why your branding foundation matters for showing up
Expanding on a very popular mini-training I did on Instagram Stories, I spend this episode debunking the myth of the ideal customer avatar and reframing the idea to be more approachable, less full of marketing jargon, and get to the heart of what you need to know to attract clients with ease. TOPICS DISCUSSED IN THIS EPISODE: -Why the ideal client avatar is so confusing -What you need to know about your best client to create a great brand message -Why your best client is the first step to showing up consistently for your online business -A real-world example of the differences between an ideal customer avatar and a best client -How you can get to know your best client
Jess is an award-winning website designer and I use her to knowledge for our advantage by picking her brain on how to set up YOUR website in a way that attracts your best client and books you more clients. TOPICS DISCUSSED IN THIS EPISODE: -Jess and I talk about marketing to a niche and serving a broader audience -I put Jess on the spot about how to gear websites to a specific client -How putting a website for the 55+ crowd and websites for busy moms differ -Jess and I talk about stating the obvious again and again -Why having a good-looking site is good, but not to overwhelm with design -What a smiling photo, testimonials and the word "you" have in common TO BUILD YOUR BRAND: Britney has a variety of ways to work with her, from recorded workshops guiding you through DIY brand building skills all the way to complete brand crafting with Instant Badass Brand and brand photography. http://britneygardner.com/wwm
Four years ago I wrote an article about the three reasons your brand isn't a thing (yet) and today I'm updating it... because there are still a few great reasons your brand is not a thing even if they've changed. TOPICS DISCUSSED IN THIS EPISODE: -Why Daring Greatly is such a great book for entrepreneurs -All the many things we do as entrepreneurs that requires courage -Why being the face of your business matters so much -The "do it anyway" mentality -Leaning into depth and beauty requires self-love and a purpose -The question you should ask at your next networking event -How leaning into your why creates a beautiful ripple effect -Where to look for advice and approval if you want your business to succeed
Ann Bellow, Biz + Sales Coach for Ambitious Female Sidehustlers, and I have a discussion that covers a variety of topics in and around sales strategy for online entrepreneurs, branding your friendships, and why making genuine connections is the key to your business. TOPICS DISCUSSED IN THIS EPISODE: -Ann and I talk about how we "met" and why she started Coffee Chats -We talk about Ann's Tighten & Tone Sales Audits and how she named it from a branding perspective -How Ann's gift of Dale Carnegie's book influenced both kinds of connection calls -We talk about the power of association and how choosing friends who can help you allows you to become a better person -How Ann has detached herself from the need of sales and it's allowed her to make better connections -You need to know who the gatekeepers are when you start collaborating and now the connections you make today will lead to those keepers
The attraction of online businesses is often the low barrier to entry, but this can also be a downside. This episode explores the mindset around "free" or close to free and how that applies to future business decisions. TOPICS DISCUSSED IN THIS EPISODE: -The average online entrepreneur's startup costs versus small business starting 30 years ago -Why today's entrepreneurs aren't set up for success in our schooling system -How today's entrepreneur generation was set up to have a job and also told they could do anything they wanted -A quick rundown on competence How the barrier to entry has shifted in today's online world -The added benefits of paying the price with time
Carmen Hunter did all the things the experts said to do, had all the needed tools in place and still wasn't seeing results. She wasn't getting traffic and it wasn't the algorithm's fault: it was hers. Learn how she rebranded to her true authentic self and the results followed. We talk about niching, letting go, and your best client. TOPICS DISCUSSED IN THIS EPISODE: -Carmen talks about how it's so easy to get wrapped up in all the things you need to do as a business and forget authenticity -Why losing connection with your purpose will lead to an inauthentic brand and ultimately financial pitfalls -If you've branded "backward" as Carmen did, there's still a chance it will all work for you. -When you're not getting the traffic you desire, don't blame it on the algorithm. Look into whether you're aligned. -Carmen talks about the struggles she faced with self-reflection and realizing who she and her brand really were. -We talk about the big moment when Carmen moved more into a space of authenticity. -Why letting go and opening up constriction is the key to abundant flow. -Carmen's message to those in the "things aren't working and they should be" space -Why a "what to expect from working with me" is a great client filter -We talk about the fallacy of the ideal client avatar -How flaws and problems you're facing can make you relatable to the people who most need your help -We talk about the words heart-centered and heartfelt and making decisions from the heart or the ego
Melva Robertson, experienced publicist, writer and public relations professional, and I discuss how to tighten your niche and move beyond generic services. We talk about figuring out your target audience and then moving into how to communicate with them effectively. TOPICS DISCUSSED IN THIS EPISODE: -Melva and I discuss target audiences and subgroups of your target audience -Why it's worth taking the time to figure out your target audience before you try to package up your service in a pretty bow -How to figure out where your target audience is hanging out so you can communicate with them -Branding yourself to your target audience while remaining authentic to yourself -The definition of branding–it's your reputation, not what you put out there (read: not your logo and colors) -How to live out your brand and also be a real person living life -Melva tells us about her book and how it helps emerging entrepreneurs -How to turn your dreams into attainable strategies Access more resources from Britney Gardner at http://britneygardner.com
New Year's is a time of reflection. A time to reevaluate. And if you've closed out this year feeling a bit of FOMO, Britney talks through the solution of branding your way out of FOMO disease. TOPICS DISCUSSED IN THIS EPISODE: -What FOMO means and how it affects you as a business owner -How FOMO can lead to a downward spiral -How keeping up with your competition has a time and place -Britney introduces the idea of BRANDING UP -Why taking shortcuts will lead to FOMO and what to do about it -What branding up really means in terms of business scaling -How giving your business wings is like parenting Learn more today: http://britneygardner.com
In this week's show, we talk about making a big decision even if you don't feel you're ready. This came about from me hearing how someone in my own niche did this a few years ago and has emerged as a leader, simply because she decided she would be. TOPICS DISCUSSED IN THIS EPISODE: -How this idea started as a rant and then turned into more after reflecting on it for a while -How to skip over the imposter syndrome stage - the story I tell applies to every industry, modality, job, etc - and we all have moments of jealousy when we realize it -Why when you're the first to claim a stake in the ground, you're the de facto leader -When you're the first, you have to figure it out on your own -Action steps for how you can apply this idea of staking a claim in your business niche -Using your platform to get free PR -Why being the first allows you the grace to make mistakes Build Your Brand: http://britneygardner.com/wwm
In this week’s episode, I’m speaking with Kaylan Thompson of Joy to Lead, covering topics from your first hire to using your brand as the most loyal teammate you can have. Kaylan is a Team Building Consultant & Leadership Coach for entrepreneurs ready to give themselves a promotion and make their first strategic hire. In 2018, she found herself frozen by imposter syndrome when accidentally accepting a promotion that pushed her into an executive leadership role in her company. She spent 9 months stressed out, burnt out and totally sucking as boss – until she decided to make a change, choose joy and live unapologetically in her strengths. Since then, she coached her team to do the same, helped the CEO she served re-engage with her vision for her company, and developed and executed a 4-part hiring framework she used to make strategic hires that added value and purpose to the team. Now, she’s leading entrepreneurs to do the same for themselves! TOPICS DISCUSSED IN THIS EPISODE: -I admit I wanted to talk to Kaylan to get her opinion as a leadership expert on my claim that your brand is your best and most loyal teammate -How Kaylan moved into leadership coaching and why her learning process doesn’t have to be yours -Transitions from leading a team in corporate to leading only yourself as a solopreneur -Kaylan’s take on weaknesses versus strengths -How your brand works for you, whether you ask it to or not. -What it means to take steps as a CEO -Kaylan’s advice on journaling out the role of a hire -Using your values as a filter -Have weekly check-ins with all employees, including your brand: a brand performance review -Kaylan tells us about how you can set yourself up now to hire the right way in the future TO BUILD YOUR BRAND: Britney has a variety of ways to work with her, from recorded workshops guiding you through DIY brand building skills all the way to complete brand crafting with Instant Badass Brand and brand photography. http://britneygardner.com/wwm
My guest on this week's show is Bob Burg, the author of the "know, like and trust" phrase! Bob Burg is a sought-after speaker at company leadership and sales conferences sharing the platform with everyone from today’s business leaders and broadcast personalities to even a former U.S. President. Bob is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies. His book, The Go-Giver, coauthored with John David Mann, itself has sold over 925,000 copies and it has been translated into 28 languages. TOPICS DISCUSSED IN THIS EPISODE: -Bob dives into the origins of the full quote mentioning the phrase "know, like and trust." -What all things being equal means to an entrepreneur -Things that trip up entrepreneurs when they're providing value -We talk about how value and influence are tied together -How push and pull marketing differ and how influencers' essence is an attraction -Mentorship and collaboration -How to seek a mentor in today's world -We each discuss the questions we wish more people asked us.
Britney covers the three reasons branding is self-love for your business and the four foundational questions you need to answer to have a well-defined brand. TOPICS DISCUSSED IN THIS EPISODE: -The self-care and morning routine trends and bandwagon every has jumped on over the last few years -How relaunching my business is my self-care The three reasons branding is self-love -Why defining how you're going to show up in this world, choosing the ways to apply it, and making that the foundation of your business is the best way to begin and the best way to relaunch when you're stagnant -The four questions you need to be able to answer to know you have a well-defined brand -Who are you and what do you stand for? -Who can you best serve that no one else can serve as well? -How do you serve them–what problem can you best solve for them? -What are the three things you want to be known for? -How to reach out for help if you don't know how to answer these questions -The easiest way to do business Learn More About Britney Gardner at http://britneygardner.com
Morgan Gist MacDonald is the Founder and CEO of Paper Raven Books, an independent publishing company that helps people write, edit, and publish books that grow the author’s platform and create massive impact in the world. We talk about a range of topics affect mothers as entrepreneurs all the way to how the publishing industry disruption occurring today can be a huge boon for the entrepreneurial world. TOPICS DISCUSSED IN THIS EPISODE: -Morgan talks about how each of her children shaped an area or time of her business -The active decision she made between a business name and personal name and why she moved away from the personal name brand -A mamahood life hack regarding vacations -Morgan's urge for a personal brand and discovery process around whether it's a personal brand outside of her business -Morgan talks about when it's the right time to expand from 1:1 or 1:small into 1:many -Why straight memoirs rarely work and you need both a story and a framework or process -Why writing a book often changes an author's core messaging and transforms them -Decisions you need to make around writing a book and your commitment to the message -Why making a bold prediction is a win-win situation -We talk about how the publishing industry disruption affects the smaller, newer authors -Morgan reminds of the need for the author to show up as themselves and continue the conversation Find more notes and resources at http://britneygardner.com
Dov Gordon helps consultant and experts get ideal clients. Consistently. There are millions and millions of consultant/coaches who are really good at what they do. But they're not charismatic guru types. And they never want to be. They LOVE their work. And all they want is a consistent flow of great clients. Clients who value their expertise, AND who value who they are as people. And pay them well for it. Dov and his small team take a tactic-agnostic approach. They help you build a strong strategic foundation and to apply to it to build a simple, client-getting system that is best for YOU. TOPICS DISCUSSED IN THIS EPISODE: -Dov's beginning of winging it as someone who's not a natural marketer or salesperson, but had something valuable to sell -The two ways to thrive as a professional or expert: the path of the charismatic guru and the path of mastery -Dov talks about figuring out why tactics work and why tactics fail, and once you figure it out you can use any platform successfully -The three questions that pop up in every client's mind as they're decided whether to purchase from you -We dive deeper into the messaging issues the first question bring up and how to apply them to a few business models. -When your ideal clients aren't making the connection you can help them, it's because you didn't make that connection for them. -Dov answers the age-old question of what to do about the people who don't fit your ideal client profile. -How to bridge the gap between messaging, trust, and next steps with ideal clients. -Why picking one result you can deliver is the foundation of any marketing effort. BUILD YOUR BRAND with Instant Badass Brand: https://britneygardner.vipmembervault.com/teaser/courses/view/1003644
Brand strategist Britney Gardner talks about why building an authority opinion or platform for you business is the best way to spread your message and build your Know, Like & Trust factor; she shares how to craft one. TOPICS DISCUSSED IN THIS EPISODE: -Britney talks about the difference between everyday opinions and authority opinions -She gives examples of each -She explains one of the authority opinions she's built her personal branding ideals upon -Britney talks about how to look for advice, and how this translates into authority -She tells listeners where they can find out more about building authority in their personal brands
Dina Schmid is a public speaking coach and certified etiquette consultant. Dina has been helping people build confidence and learn skills for success in their personal and professional lives. As a public speaking coach, she has worked with speakers for over three years to help them develop presence and deliver their messages more effectively whether it's for a speech to a large audience or an impromptu update in a meeting. TOPICS DISCUSSED IN THIS EPISODE: Dina gives examples of how even saying one's name affects perception We go through an exercise demonstrating how inflection changes the meaning of the sentence Why how you say it may matter more than what you say Dina and I talk about the three levels of recording and comfortability Dina gives tips on how to listen for adjectives of how you want to be perceived when listening to yourself rather than focusing on how you sound We talk about how to change the perception of who you are Dina touches on the many ways to show different personas We talk about detractors from speech no matter what style of speaker you are, and I make a little confession The best ways to prepare yourself for a presentation How an online entrepreneur can get in-person networking and vocal presentation practice SPONSORED BY: Find out more about Stop The Scroll, a DIY photo workshop to supplement your social media photos. http://britneygardner.com/stopthescroll
Britney talks about the two sides of visibility you need to address to attract the best clients for your business, and how avoiding this will lead to a forgettable business. TOPICS DISCUSSED IN THIS EPISODE: -Why being willing to be visible is different than being visible -How to cut through the noise be memorable Why just paraphrasing other people leads to being forgettable and doesn't set you up as an authority figure -Britney talks about having a great answer to the wrong question -The need to get help if your passion isn't enough to get over your fear -Britney gives two recent examples of how showing up can affect your ability to get hired -If you're struggling with being memorable and attracting the right clients, you need Instant Badass Brand -How to answer once and for all, why isn't your branding attracting clients right now? - Instant Badass Brand is two meetings with me and you'll walk away with a complete brand strategy so you know what to say, where to say it, and how to show up visually tomorrow. Not six months from now–tomorrow! We'll answer once and for all, "Why ISN'T your branding attracting clients?" http://britneygardner.com/contact
Tasha Marie is a mindset and empowerment coach helping career-driven women create more fulfillment and manifest their desires. She has her doctorate in leadership and certifications in positive psychology. She is an avid oat milk vanilla latte drinker, loves writer and obsessed with traveling. TOPICS DISCUSSED IN THIS EPISODE: Tasha talks about losing her identity after leaving the life of an athlete We discuss the eye-opening moment she left her dream job, and what mental shifts she went through to come to that decision. Why you need to believe in your uniqueness, even if you can't define it yet How Tasha reframes her doubts into questions of helping others The best way to get over your fear of being seen live Why vulnerability is king in the online space What to remember when you do receive criticism Tasha recommends some of the reading that has made an impact on her journey We talk about a quote I found, and how it's shaping my relationships with people different than me Build Your Own Badass Brand Identity is an evergreen workshop teaching you how to build all the brand visuals you need to start showing up the way you desire. From logos to brand style guides, Britney teaches you how to DIY your way to a badass brand identity. http://britneygardner.com/smss
Social media is all about being social and nobody wants to follow or engage with someone who only takes. Britney covers 3 ways (and maybe even a bonus way!) to strategically add value to your brand and business's social media accounts.
TOPICS DISCUSSED IN THIS EPISODE:
How this episode was inspired by one of my FB friends' rant over receiving a low-pay pitch for her in-demand services The difference between free content to add value and working for free or "exposure" Britney explains how giving your followers a taste of working with you leads to paid clients The value of behind the scenes videos How to turn your content gold into saveable posts Hacking the social media platform algorithms to get more play Britney talks about a community offer that gave great results and feedback Ideas for your own community offers How to add value even when you don't feel you have value to offer
Build Your Own Badass Brand Identity, an online workshop teaching emerging entrepreneurs how to love their visual DIY branding. https://britneygardner.com/build-your-own-badass-brand-identity/
Even if you've mastered branding, there are areas of your biz that are missing things. They're the black holes in your business. In this episode, I talk about the different categories your branding will address, and the different stages of each category so you can assess where you are today and where you want to be tomorrow.
TOPICS DISCUSSED IN THIS EPISODE:
-The 3 levels of each branding category -The three branding mainstays of Who You Are,
-Who You Serve & How You Serve Them - to download the guide to self-assess your brand clarity
-What does your branding feel like? - you show up on social media overall versus your favorite social media platform
-What your brand style guide includes, and what it can do for you -How your website plays with your other online endeavors
-Your authority status
-Your outreach and your consistency in showing up
How Clear is Your Brand?" Checklist http://britneygardner.com/filltheholes
After a two year hiatus, The Know, Like & Trust Show is back with more personal branding exploration. What does it mean to claim a personal brand in this day and age?
TOPICS DISCUSSED IN THIS EPISODE:
-Why I'm back after a two-year hiatus -A few of the changes in the show moving forward, including a tighter focus on the kinds of guests we interview -How my beliefs and stance around branding haven't changed -Why I rebranded myself this past summer, and how it worked -Why you can't solve problems on your own -How I felt during and after the rebranding process -A series of workshops I'm presenting Fall 2019 to help those in the early business stages
This podcast has spent the last year exploring the philosophy of a personal brand, educating other entrepreneurs on the usage of a personal brand, and creating foundation business strategies to succeed in business. But are all those for nothing if you don't know how to serve your clients' needs and desires?
Jessica Yarbrough is The Mompreneur Coach: a successful entrepreneur, marketing strategist and business coach. She’s the creator of The 6 Figure Mama, (a coaching program designed to help women launch their dream business.) She uses her decade plus of marketing experience to help support entrepreneurs with the launch of their products and services.
Victoria Klein (VK) is a Burnout Mentor, Speaker, + Podcast Host for entrepreneurs who are ready to take their online business up 3 notches while also sleeping 8 hours a night (because work/life balance is not a myth). Through her no B.S. Behind the Boss Mask podcast, 1:1 customized mentoring, + vibrant speaking events, she’s here to show you how to organize + upgrade your business so you earn more + work smart — while making it all feel like the world’s first calorie-free dessert. And when she’s not getting her ambitious clients out of their inboxes, you can find her indulging in in-depth conversations, dark chocolate anything, + planning to move to Japan. Meet your virtual business Yoda + get ready to book that vacation you damn well earned at BehindTheBossMask.com.
Dana is a mother, author, business & content strategist, coach, podcaster, and blind spot reducer. Dana is the author of Boss Mom: The Ultimate Guide to Raising a Business & Nurturing Your Family Like a Pro, and the founder of Boss Mom. She serves Boss Moms who yearn for more time and less guilt when it comes to building their business and raising their family, by providing the tools they need to get more out of their content and business, without sacrificing their family goals.
Today we're discussing the mindset around building a rocking personal brand and why it's so important to own your worth; both are vital to your business since your clients place so much trust in you.
Jessica Rhodes is the founder and CEO of InterviewConnections.com, the premier Guest Booking agency for podcasters and guest experts, and she is the acclaimed author of Interview Connections: #RockThePodcast From Both Sides of the Mic! Jessica is the host of Interview Connections TV, where each week she helps her viewers rock the podcast from both sides of the mic. She hosts/co-hosts three podcasts: Rhodes to Success, The Podcast Producers and The Parenting Rhodes. The Podcast Producers was selected by Apple as a “How to Podcast” show in iTunes and has also been included in the syllabus for a course about podcasting and audio journalism at Western University in Ontario, Canada. Jessica is has been a speaker at Podcast Movement, Podfest.us and Dream Business Academy. She lives in Rhode Island with her husband and two kids.
AJ Wilcox is a long-time digital marketing fanatic who found surprising, early success with LinkedIn Ads. He started B2Linked, a LinkedIn Ads-specific agency in 2014. He's a ginger, triathlete, and lover of experiences. He & his wife live in Utah with their 4 kids, and his company car is a gokart.
We discuss the four reasons you cannot afford to ignore Instagram as a platform to build your Know, Like and Trust factor.
Corinna Essa is known internationally as the go-to person when it comes to social media marketing. She was raised in Greece and at the age of 17, left to London to study television production only to have her dreams shattered as she discovered the very unstable nature of the industry and the myth of careers… Made redundant FIVE times by the time she reached her mid-twenties... Corinna decided enough was enough and began her journey online. Quickly discovering a few powerful strategies that would allow her to leverage the power of social media and the Internet, Corinna started using Twitter to market products. Within 3 weeks, she had replaced her full-time income working only 2 hours a day. Corinna now owns a social media marketing company helping businesses around the world leverage the power of social media without doing any of the legwork.
Stacy Tuschl started her first business in her parents’ backyard at the age of 18 and turned that company into a 7 figure business. She is a #1 international bestselling author of, “Is Your Business Worth Saving?”. In her book, Stacy reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success. Stacy is also the host of the top-rated podcast She’s Building Her Empire, formerly the Business Rescue Road Map, with listeners in over 69 countries.
Tom Schwab knows how to build an online business. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom helps small business owners, entrepreneurs and soloprenuers get featured on leading podcasts their prospects are already listening to. Then he shows them how to turn listeners into customers. He is also the author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy and is the founder of Interview Valet, the concierge level booking service.
Joshua left his job as a banker for JP Morgan Chase to start a cleaning business in Michigan which he eventually grew and sold to a California based cleaning conglomerate in 2015. Now he is living in Costa Rica with his 4 kids and wife where he helps small business owners from all over the world understand the power of business systems and automation, and the freedom they can bring.
Happy New Year! For so many people, the beginning of a new year usually brings a time of reflection and motivation. As we start 2017, for the next several episodes I'm bringing a new theme to this show, System For Success. I'm going to work with you and focus on the systems that enable, boost and up-level your brand.
John Pollock doesn’t just talk about entrepreneurship – he lives it. As the CEO of Financial Gravity, John has grown his business from the dining room table to a national organization of 25 employees and led his company to 700% growth in one year. John is also disrupting industry standards – for the better. After seeing the lack of integrated advice for business owners across tax planning, financial services and business strategy, he created the first national tax firm specifically designed to help entrepreneurs reduce their personal tax liability by an average of $21,000. He is a frequent contributor to various media outlets, including Fox Radio Network, Forbes, Amex OPEN Forum, and WFAA Channel 8. He’s also the host of Financial Gravity Radio Show, a weekly show on AM 660 in Dallas, Texas, focused on proactive tax planning and growth strategies for small business owners. As an author and speaker, John has delivered keynotes and workshops to over 500 organizations and conferences for small business owners and financial advisors.
Elicia Putnam takes 16 years of brand agency experience and brings it to the female solopreneur realm with affordable and timely websites. Her catchy of tagline of websites for less than $500 in less than 5 days is enough to catch interest in Brand Genie, a new startup making a splash with solopreneurs. Branding is no longer the sole domain of the companies with big budgets. With Brand Genie, branding is fun, easy, and affordable. Our motto is that We Believe In Brands - and that everyone should have access to the power of a beautifully crafted brand. In particular, they should have a website that uniquely and authentically expresses who they are. By working with Brand Genie, women business owners are given wings to fly.
Gavin Zuchlinski is the founder of Acuity Scheduling, the slickest way for businesses to automate and manage their appointments online, allowing clients to schedule themselves. Gavin is a selfprofessed tech geek and espresso maniac (a word he does not used lightly) who wholeheartedly believes in that business should be fun.
Stacey Brown Randall has one focus in life. To help business owners avoid business failure. She knows – she’s been there, done that and has the t-shirt. What Stacey learned when her first business failed – and through years of researching successful business owners - is now what is making all the difference with her current business’ success. And she is sharing all of her secrets. Her online programs and live coaching provide a blueprint to follow to take control of your referrals, your client experience, your business and your days. As a business growth accelerator, Stacey focuses on helping solo-preneurs and small business owners make more money and find more time. She is a three-time entrepreneur, certified productivity and time efficiency coach, has a background in sales and marketing, is an adjunct professor, and aspiring author. Stacey received her Master’s in Organizational Communication and is married with three kids, an 8-year-old son and 6-year-old daughter. She and her husband also welcomed the newest member to their family a year ago as they have the privilege of raising their 8-year-old nephew.
Both the Know, Like & Trust Show podcast and Britney’s brand strategy company are exploring the theme of “Make It Pretty” this December. Britney explores the idea of what pretty means to different people and how entrepreneurs can use that in their businesses to showcase their strengths and find their own aesthetic.
Stephen Christopher is the founder of Seequs Digital Marketing, a web marketing firm designed to help business owners achieve results they never thought possible. Before starting Seequs, Stephen started and ran several other award winning businesses. One of which was a mortgage company from 2004 - 2008. With the crash of the mortgage industry in 2008, he learned what its like to go from profitable to over $100,000 in debt overnight. From this failure he learned more about business than any school or program could ever teach. Since then he has become an avid student of personal and business development and his number one focus is helping businesses thrive. The primary platform Stephen uses to add extreme value to businesses is the online strategy and service that his agency, Seequs, provides.
Parisjat discovered a new app in May of 2015 called Periscope which allows you to do live video streaming from your phone . Little did she know that this would change her life for the better and allow her to build two brand new brands from zero social media presence . She not only helps entrepreneurs navigate through social media but also created and designed a new transformational 6 week program that includes workouts, nutrition tips and motivation for the brain and body. At age 45, she has completely transformed her life from being a stay at home mom to a Social Media Speaker, a Crossfit Athlete and training for American Ninja Warrior. If she can do it, anyone can. But it starts with being authentic to who you are.
Dr. Sharon Livingston is founder and president of The Livingston Group for Marketing, Inc., a brand marketing research company that implements projective techniques to discover how brands and people interact. Dr. Sharon is also the author of “Get Lost Girlfriend: How I Found Myself When My Best Friend Dumped Me”, a best seller in the Grief and Loss category on Amazon. With Dr. Sharon's experience in NLP, hypnosis and other psychological techniques she brings a wealth of experience and data to branding. She'll teach us how bring the brand archetypes she used with Fortune 500 companies to the average small business so they can enrich their brands.
Heather Ann Havenwood, CEO of Havenwood Worldwide, LLC and Chief Sexy Boss, is a serial entrepreneur and is regarded as a top authority on internet marketing, business strategies and marketing. Since marketing her first online business in 1999, bringing together clients and personal coaches, she has played an active role in the online marketing world since before most even had a home computer. Heather Ann currently is the Author of…Sexy Boss: How the empowerment of women is changing the Rule Book for sex, money and success and The Game of Dating and How to Play it: A rule book for divorced men stepping back into the game. Heather Ann Havenwood is smart, sexy, savvy and now stepping out from behind the curtain to educate, enlighten and empower women entrepreneurs to grow or start an online business and live a fearless and fulfilled life.
Using current national companies as case studies, Britney details the perils of not crafting your brand and why you are worthy of a personal brand exactly as you are today. TOPICS DISCUSSED IN THIS EPISODE: Case studies on how everyone already has a personal brand and how to simply shape it. The dangers of not crafting your own brand Brand missteps in the news with Delta Airlines and Sprint Why overcoming bad perception is harder than initially shaping your reputation How to participate in shaping your brand every day A quick summary on the "you are enough" thought process Acknowledging what you bring to the table makes you a badass How once you become aware of your personal brand, you can't unknow it
Britney covers the basic tenets of branding for those existing solely online or looking to build their online presence.
Kerry Sheppard is a business and sales strategist. Her mission to to help entrepreneurs build a profitable online business to fuel their life with more freedom, more impact and more income. Driven by her philosophy of simplifying success she shows ambitious world-changers on the rise how implement the systems and structures needed for success without stress, overwhelm, or burnout. With over 15 years of experience at the forefront of numerous multi-million-dollar businesses, Kerry has mentored hundreds of people, helping many of them become the top performers in their industry. Such expertise, coupled with her big-hearted passion for seeing women fulfill their life purpose, makes for a powerhouse strategist who knows how to lay the groundwork for a profitable business and build the foundational pillars to sustain its success. Kerry lives in Texas and takes pride in doing everything in a big bold way. She loves God, travel, adventure, family, Zeus her black lab, and of course Mexican food and chocolate.
Juju Hook has been a brand strategist for more than 25 years. Her online program, Unforgettable U, provides entrepreneurs and small business owners an affordable option for developing killer brand strategy that allows them to see their full potential, step into their greatness, and own their very own #1 position.
Jeany Park is the CEO and Co-Founder of Compass Rose Video. She specializes in Video Marketing for the savvy Entrepreneur and Business Owner, helping them to leverage the most important, hot new tool in Content Marketing: Video. Previously, Jeany had a 15 year career as an actress, and now gets to combine her experience being on camera talent with her life coach training, to help Entrepreneurs & Business Owners get visible, boost their confidence, and most importantly, to explode their revenue!
Britney walks listeners through the things she considers as she contains her social media and Instagram engagement to 15 minutes a day or less in three easy lessons.
Lori Ann Robinson is a Los Angeles based Fashion Consultant, Speaker and former 4 time Emmy nominated costume designer. Lori Ann's talents for style, keen sense of color and fashion have been the foundations of her successful career in fashion and has helped her become a leading expert in helping women and men find their best style, no matter what their body shape and age. Her fashion superpower is matching YOUR personality, lifestyle and body type with today’s current styles while solving the “I don’t know how to shop or what to buy or what to wear” are challenges everyone faces. Clients who work with Lori Ann are looking for her help to dress for brand success in their professional and personal lives. She has appeared on national television, most prominently on Good Morning America, The View and Pure Oxygen.
After hearing Michelle speak at an event a few weeks ago, I nabbed her for the show because I felt myself nodding and agreeing with everything she had to say. We talk about the three things that make up your unfair speaking advantage and how they apply to all areas of your personal brand as well. Michelle's take on ranting and raving is not to be missed! Michelle Mazur, Ph.D. helps speakers and entrepreneurs create speaking as a profit center for their business by building a speech like a product that positions them as the go-to expert in their field. She is the CEO of Communication Rebel and the author of Speak for Impact. The speakers she works with have gone on to book speaking gigs around the world, double their speaking fees, and speak in front of world leaders and First Ladies. Her rebel yell has appeared in Fast Company, Entrepreneur, PR Daily, and She Owns It. She lives in Seattle, WA with her adoring husband, 2 obsessive felines, and a huge collection of Duran Duran memorabilia.
Today we're chatting with Erin Zimmerman, a social media strategist and matchmaker between the business owner and the customer. Specializing in video, content-repurposing, and relationship-based social media, Erin works with business owners who are ready to make a bigger impact with their social media. She is all about working with entrepreneurs to create a strategy that has them showing up online how and where they want.
I discuss how a criticism over a photo on Facebook spurred an entire idea on how to make waves, and why it's important to do so in a crowded industry. TOPICS DISCUSSED IN THIS EPISODE: I tell a story about a not-potential-client not getting my work The difference between your best client and a client you can help The adjectives that light you up will turn away clients who don't "get you" The difference between criticism and constructive criticism and why that matters in branding Being visible can be scary for two big reasons I liken tribe building to email list-building advice The first (and only?) homework assignment from this podcast I give three examples of finding where your business can stake a claim How to specifically call out the people you do (and do not) want to work with If you're not willing to stake a claim, your business is too watered down to survive
Alyssa J Gavinski is a graphic designer who has not only design and web conversion skills, but has spent the last year and a half working through her mindset to achieve some pretty spectacular goals. We talk about everything from money to homepage design that attracts your ideal client and end with some stellar advice about setting yourself up for the income you dream of.
Today on the Know, Like & Trust Show, I am talking with Dana James Mwangi and Eso Tolson. They are partners at Cheers Creative, a Memphis-based practice that provides brand identity and website design for public figures, thought leaders, creative professionals, conferences and galas, and arts and entertainment platforms. Dana and Eso share a passion for helping clients tell their stories through visuals and the most transparent striking and emotionally compelling way. They tell us a little bit more about how to do that through a few case studies through their own business, brand crushes and they also dive into F.O.M.O. ( the fear of missing out) and how that dilutes your brand and looses your know like and trust factor.
Host Britney Gardner discusses the three reasons your brand isn't a thing yet, what to do about it, and how she overcame one of her own fears in a recent launch. That this was all inspired by one of her favorite branding case studies, Jon Stewart, is icing on the cake.
Stacey Harris dishes on entrepreneurial pedigree, the difference between employee and entrepreneur mindset The Stacey Harris is a powerhouse online entrepreneur helping her clients reach rock star status with communities full of raving fans who follow them anywhere. She has a passion for building and being active in communities and teaching folks to use networking to build relationships that grow businesses. Her passion for rock stars goes back to her roots, she graduated with a degree in audio engineering ready to take the music scene by storm. She quickly started working with an up and coming record label finding bands to sign and feature on their web radio station. Now returning to her web radio roots Stacey is the host of her own show Hit the Mic with The Stacey Harris. SHOW NOTES http://britneygardner.com/podcast/ SUBSCRIBE If you have enjoyed this podcast, please subscribe: http://britneygardner.com/itunes SHARE THE LOVE If you enjoyed the show, please rate it on iTunes and write a brief and honest review. That would help tremendously in getting the word out and raising the visibility of the show. http://britneygardner.com/reviews
Jenna Soard of You Can Brand shares branding trials and successes, ranging everywhere from the time she struggled immensely with her own brand right on through her first six-figure course launch. She's a design fanatic, branding expert and recently inspired blogger who takes experience as a college professor and designer at Nike to entrepreneurs looking to control and build their own brand. We cover all manner of topics in and around branding design and photo shoots and she's got a few stellar nuggets on how to hire the right branding photographer for YOU. And she just might have some very emphatic opinions on the Wordpress vs. Squarespace debate as well...
Elizabeth Case brings more than 17 years of business development and sales experience, with a variety of companies from retail to nonprofit management. She is passionate about relationship development, consistent communication and follow up. In 2011 Elizabeth “drank the kool-aid” of entrepreneurship and started Yellow Dog Consulting. A marketing and sales consulting firm focused on the small business owner. Yellow Dog Consulting is designed to help growing businesses setup the foundation and building blocks of their marketing and sales efforts. Elizabeth is also a huge pop culture fan which you may have noticed from her monthly pop culture round up on the Yellow Dog Blog. Elizabeth lives in Hillsboro, Oregon with her husband, and the world’s greatest Yellow Dog, Norm. SHOW NOTES http://britneygardner.com/podcast/ SUBSCRIBE If you have enjoyed this podcast, please subscribe: http://britneygardner.com/itunes SHARE THE LOVE If you enjoyed the show, please rate it on iTunes and write a brief and honest review. That would help tremendously in getting the word out and raising the visibility of the show. http://britneygardner.com/reviews
SHOW NOTES http://britneygardner.com/podcast/ SUBSCRIBE If you have enjoyed this podcast, please subscribe: http://britneygardner.com/itunes SHARE THE LOVE If you enjoyed the show, please rate it on iTunes and write a brief and honest review. That would help tremendously in getting the word out and raising the visibility of the show. http://britneygardner.com/reviews
Personal Branding Specialist and international entrepreneur Cora Spoladore is back on the Know, Like & Trust Show once again! If you haven't had a chance to hear her before, check out Shaping Your Brand With Style and Soul in Episode 6 of the podcast where we talk about Cora’s take on starting your business, branding and design using emotions, and redefining and aligning your visual brand with your values. It's a great episode for sure! This episode was decided on from various conversations we've had and the realization that we both had passion for helping our clients succeed with a strong personal brand. In fact, from our numerous Skype and phone calls, we found that the first episode just skimmed the surface of what we want to share with entrepreneurs about building their personal brand, that we needed another show to talk about it. In this episode, we talk about everything from brand positioning to personal stories. And then we really get into our own zones of genius and how we’ve added on services when we wanted to expand because what we were “good at” wasn’t enough for us anymore. SHOW NOTES http://britneygardner.com/podcast/ SUBSCRIBE If you have enjoyed this podcast, please subscribe: http://britneygardner.com/itunes SHARE THE LOVE If you enjoyed the show, please rate it on iTunes and write a brief and honest review. That would help tremendously in getting the word out and raising the visibility of the show. http://britneygardner.com/reviews
Life long entrepreneur and founder of The Entrepreneur Unleashed, Patti Keating mentors visionary leaders. She is a masterful coach and an expert at identifying and strategizing the greatest level of success for high achievers. She provides resources and community for powerful change makers who are committed to contribution and driven to make a difference. It’s her mission to shake up the status quo and eradicate the tolerance of human suffering through the mentorship of high performing entrepreneurs, who are committed to transforming lives and making the impact only they can make. The goal of her programs is to create shifts in awareness, expand skills and bring these change makers together to collaborate and mastermind. Patti believes that life is about learning, growing, challenging conventional wisdom and creating a new breed of business success, entrepreneurs who make their own rules, take a stand for their purpose, lead through integrity and make a big impact in the world.
Joy and I talk about strengths development and how they can play a role in your business success. She takes an MBA and a corporate background of knowledge and weaves it in with strengths branding to help her clients be the best version of them. Her journey to an entrepreneur followed her own Strengths Finder assessment, so it's no surprise to hear her passionate story about honoring your own talents. Joy Martinez is a Personal Strengths + Brand Coach and Owner of StrengthsDNA. She helps entrepreneurs and coaches discover and leverage their unique talents, strengths, and personal brand for business success and to find joy in their work and life. Joy provides thought-leadership, coaching, and tips for individuals, entrepreneurs, coaches, and organizations. You can connect with Joy on social media under StrengthsDNA where she provides guidance, tips, and coaching on topics such as personal strengths, personal brand, personal branding, leadership, entrepreneurship, marketing, and business success. TOPICS DISCUSSED IN THIS EPISODE: Your innate talents, those things that come naturally– those are the kinds of strengths Joy starts out with. It's what makes you unique that will make you successful. The success of your business lies in your personal brand and part of your personal brand is who you are and what makes you unique. Weakness fixing can prevent failure and strengths building is what leads to success. Joy tells how she came to the Strengths 2.0 assessment through a toxic work environment and realized she wasn't happy in life because she was not honoring her own strengths. The difference between Cadillac and Chevy-level work. She talks about how people with the same Top 5 strengths still have a huge variety in learning styles. Balconies and basements, and why even your strengths have downsides. Joy talks about what you need to do first, before you can delve into logos, colors and websites. She tells us about what a personal brand audit would include. Joy describes a personal brand as if it were a tree, to include all the moving pieces into a solid visual. Putting yourself out there consistently across all platforms is one of the keys to branding. Why "fluffy" branding is the key to your business success.
In my first ever Q&A episode, I answer questions about how to define your niche, how to transition your niche, and how to find time to do it all when branding isn't your strong point. Through these questions, I advise on when to start hiring out your branding and when to create your own marketing calendar to do it yourself. I discuss playing to your strengths and weaknesses in showing your own personality in your personal brand and to be professional and personal at the same time. SHOW NOTES http://britneygardner.com/podcast/ SUBSCRIBE If you have enjoyed this podcast, please subscribe: http://britneygardner.com/itunes SHARE THE LOVE If you enjoyed the show, please rate it on iTunes and write a brief and honest review. That would help tremendously in getting the word out and raising the visibility of the show. http://britneygardner.com/reviews
Episode 12 of the Know Like & Trust Show is all about social media strategy and who better to kick this off than Stephanie Gilbert, a freelance Social Media Coordinator who specializes in creating compelling visual content strategies for creative businesses, bloggers and entrepreneurs. She also runs a blog called Small Talk Social, in which she shares her favorite tips and best practices for creating visual content, as well as how to optimize your social media platforms to convert loyal followers into paying customers. Her #1 mission: To teach you how to create better content. SHOW NOTES http://britneygardner.com/podcast/ SUBSCRIBE If you have enjoyed this podcast, please subscribe: http://britneygardner.com/itunes SHARE THE LOVE If you enjoyed the show, please rate it on iTunes and write a brief and honest review. That would help tremendously in getting the word out and raising the visibility of the show. http://britneygardner.com/reviews
Yael Rose went from organizing chocolate festivals to launching her own coaching business, and along the way she had to confront some of her own visibility issues. We talk about the mindset she used to overcome these issues and how that led to her upcoming event in June: Million Dollar Woman Live. Yael Rose had been in the events industry for 14 years when she crashed and burned. She took a big risk in her business and failed miserably. Hitting rock bottom meant she started searching for help in areas she previously felt she was ‘OK’. This journey led to her taking coaching and signing up to a high level programme with a world-renowned mentor. She discovered that having a community of women around her helps her feel supported and achieve greater things. Yael feels strongly that no woman should feel alone in business, and that given the right tools, anyone can achieve the life of their dreams. Giving other women the chance to hear her favorite speakers live is a big part of her vision. SHOW NOTES http://britneygardner.com/podcast/ SUBSCRIBE If you have enjoyed this podcast, please subscribe: http://britneygardner.com/itunes SHARE THE LOVE If you enjoyed the show, please rate it on iTunes and write a brief and honest review. That would help tremendously in getting the word out and raising the visibility of the show. http://britneygardner.com/reviews
Episode 009's guest Brandon Gaston does an incredible job of separating fashion and style and telling how each apply to the average person's life. He offers an outstanding take on the psychology behind your appearance, both from the perspective of those who see you and how you see yourself. Listen in for more elaboration on a case study that overcomes common misconceptions about wardrobe styling and ends in an on-the-spot job offer and learn what it means to "act as if." Brandon Gaston is the founder and creative director for LifeSTYlest, a Portland based image and lifestyle consulting firm. After over 10 years in the merchant services industry, 7 of which as owning his own company which he still operates, he decided to create LifeSTYLest to help professionals and corporations improve their professional wardrobe image and achieve brand congruency. His rare combination of entrepreneurial skills, along with participating and being involved in every aspect of a fashion show not only provides valuable experience but also the ability to understand first-hand how each component comes together to produce a successful event. In a client relationship he offers anything from wardrobe consultation to in-office branding presentations for companies. SHOW NOTES http://britneygardner.com/podcast/ SUBSCRIBE If you have enjoyed this podcast, please subscribe: http://britneygardner.com/itunes SHARE THE LOVE If you enjoyed the show, please rate it on iTunes and write a brief and honest review. That would help tremendously in getting the word out and raising the visibility of the show. http://britneygardner.com/reviews
Personal branding is marketing YOU. How do you show you in a way that's not only sellable, but builds your know, like and trust factor? / / Britney Gardner elaborates on the key things you need to do to build out a thriving personal brand. Listen in for more as she introduces new topics such as the kaleidoscope factor, what goes into art directing a personal branding portrait shoot, and how to set yourself apart from the masses. / / SHOW NOTES / http://britneygardner.com/podcast/ / / SUBSCRIBE / If you have enjoyed this podcast, please subscribe: http://britneygardner.com/itunes / / SHARE THE LOVE / If you enjoyed the show, please rate it on iTunes and write a brief and honest review. That would help tremendously in getting the word out and raising the visibility of the show. / http://britneygardner.com/reviews
This week's Know, Like & Trust Show show brings you a real-life case study of one of my clients, fellow entrepreneur and friend, Mellisa Mattern of The Psychic Genius, who talks about how rebuilding her brand and branding images has helped her grow her business in just a matter of months! / / Melissa Mattern is a professional psychic, master intuition coach, and meditation teacher. She lives in Portland, OR with her husband, daughters, and five ascended masters posing as house cats. She refers to herself as "the real deal" - and she sure is. / / Her intuitive readings ?connect the dots? for those working on their relationships, careers and life. We'll take a look at how she came to realize that she needed an overhaul of her brand and how easy the process was for her. More importantly, Melissa reveals the benefits her updated branding and photos (from her branding photo session) which now represent her true self, and that has her climbing the ladder of success in her growing business. / / / SHOW NOTES / http://britneygardner.com/podcast/ / / SUBSCRIBE / If you have enjoyed this podcast, please subscribe: http://britneygardner.com/itunes / / SHARE THE LOVE / If you enjoyed the show, please rate it on iTunes and write a brief and honest review. That would help tremendously in getting the word out and raising the visibility of the show. / http://britneygardner.com/reviews
Today's show is with Cora Spoladore, a Personal Branding Specialist who loves to help others succeed in business by creating real emotional connection with clients. She helps women service-based business owners gain clarity to confidently grow their business with professional brand guidance that attracts dream clients. / / I mention in the show how I've been following Cora for a while and the reason is that she places equal parts on form and function in the design she produces. She encourages her clients to embody their brand and stand out professionally. The client's branding journey determines how they move forward in their future business. / / In addition to brand coaching and identity design, Cora is an international entrepreneur who has worked with several highly successful online coaches. Cora currently lives in Berlin, Germany and Los Angeles, California and has an international network of experts who enable her to serve her clients. / / Her expertise comes from having implemented highly successful branding strategies over the past 15 years while working with billion dollar companies such as PayPal, Adidas, Coca Cola, and several others in the fashion industry. Having created successful online business strategies, online launches and brand designs, Cora?s clients have been able to build an authentic personal brand identity that connect emotionally to their audience. / / Cora now brings the same expertise to her clients in the online entrepreneurial world as CEO of her own business, ?DESIGN YOUR FUTURE?. / / / SHOW NOTES / http://britneygardner.com/podcast/ / / SUBSCRIBE / If you have enjoyed this podcast, please subscribe: http://britneygardner.com/itunes / / SHARE THE LOVE / If you enjoyed the show, please rate it on iTunes and write a brief and honest review. That would help tremendously in getting the word out and raising the visibility of the show. / http://britneygardner.com/reviews
Welcome to the Know, Like and Trust Show with Britney Gardner, a podcast where we explore the world of personal branding and how to build your KNOW, LIKE & TRUST factor up for ultimate business success.
Each week brand strategist Britney Gardner comes together with small business experts to explore the relationship between the art of personal branding and the strategy behind building up your know, like and trust factor. She’ll guide you through balancing money-generating activities, deep work to grow your small business, and personal projects that keep your world just light-hearted enough to remember why you became an entrepreneur in the first place.