Let's Zengage - Your Weekly Dose of Digital Marketing Knowledge: Recent Episodes
Andrew Radics
Let's Zengage is as the title says, all about digital marketing. I will discuss some of the controversial topics in digital marketing that have generated a lot of debate. I will also attempt to give you as a business owner the information you need to hold your digital marketing agency accountable as to why you are not getting the results in the search engines you were promised. I am opening up the conversation so Let's Zengage! Be careful, you just might learn something.
The title of your video or article is often the first impression readers get about your published work. Always choose a title that catches attention, describes your video or article content accurately, and makes people want to read more.
From time to time, companies can make major blunders in the products they release and Google is no exception. Their latest is releasing a free course on digital marketing basics and getting some basics very wrong. Not only that, they offer a certificate at the end of it which you can then claim you are certified in digital marketing by Google itself: a recipe for disaster as far as I'm concerned.
Metaverse is the concept of a persistent online 3D universe spanning multiple different virtual spaces. If you think of it as the future version of the internet, you wouldn't be far off. Metaverse will allow users to work, meet, play and communicate together in these 3D spaces. NFT is a digital asset that represents real-world objects such as art, music, game elements, and video. But, can a real world business use both of these spaces to its advantage?
Every one of us gets bombarded with Youtube ads every day but the vast majority of them who are selling a service, turn out to be fake Youtube gurus who are just after your money.
For quite some time, the reviews left on Google Business have been extremely hard to delete should they turn out to be fakes. The good news is that Google has finally done something about it and made the system fairer on businesses affected by this issue.
The holiday season is traditionally slow for business so many business owners turn to 'side hustles' to make that bit of extra cash. But, on the internet, with many of these online courses, stock investment advice, crypto trading gurus, it's not always what it seems.
For a free copy of the ebook 'Internet Marketing Lies Exposed' use the download link here: https://zengage.online/course/internet-marketing-lies-exposed-2021-edition
Cookies are probably one of the least understood aspects in the digital marketing world. Just what are cookies and why are they in the news a lot lately. The explanation is much simpler than you think.
There is one thing that can send an SEO agency into a wild and frenzied panic ; Google announcing they are releasing an algorithm update! They just did and on that very day, the SEO forums went into overdrive with people complaining about drops in rankings and traffic to their websites. In this episode I discuss the need for the need to stay calm when an update happens and not to reach for the smelling salts after a full blown panic attack. It is not really all doom and gloom.
Many people think that they cannot take on the big brands in Google search and actually win. In this episode I will share some simple methods in how to take them on and in some case outrank them for selected keywords. These methods any competent SEO agency should be able to implement.
According to a new report, Google is negotiating a deal with Instagram and Tik Tok to index its content in search results. The deal is said to be similar to that of 2015 between Google and Twitter, in which Google gained access to Twitter data for instant indexing.
Fraud targeting small businesses can take various forms: invoices, advertising, directory entries that were never requested, and dubious office supplies that were never ordered. Frauds in small businesses are becoming more sophisticated, with fraudsters going to great lengths to convince you with documents they have sent you or with legitimate offers they have made.
Fraudsters recognise that small business owners are often busier and have fewer resources than larger companies, so they try to take advantage. They can gain access to your suppliers "email accounts or intercept emails without them noticing. Or they copy and modify letterheads, names and logos to make them look real or build a good looking but fake website.
In this episode, I discuss on how to guard your business against such blatant attempts to defraud your business.
It seems to be human nature to blame someone or something else when things don't go the way we want them to. With SEO, it is no different. Businesses always blame their SEO agency when they don't get the results they were expecting. But the reality is sometimes quite different. Sometimes it is YOU that is to blame for your poor results with search results. Some of the reasons why this is true may surprise you.
To help me discuss this, Luke Fatooros is my special guest on this episode.
Luke is a serial, multi-award-winning entrepreneur who started his first business at age 23 in his father’s shed with $800 and turned that into a $12 million business in 5 years.
He is the creator of the 7steps – build a smart business engine coaching program that helps business owners stop trading time for money and build a valuable asset to set themselves up for life. He has been scratch building businesses for the past 25 years, across 3 countries. He has shared the speaking stage with Sir Richard Branson and is a 2 times Amazon best selling business author.
For more info on Luke’s 7 step system
-
7 Steps Build a Smart Business Blueprint Download
-
Access to Free7 Steps Masterclass (90min) valued at $397
www.ideasintobusiness.com/freetraining
- If you would like to chat with Luke to see if he can help.
Email luke@ideasintobusiness.com for a non-obligation chat
Social Media can make or break a business but it all depends on how it is used or abused by a business owner or an employee.
Building a new website or updating your old one can be a good move for your business. However, all too often, that transition is botched bigtime by your website developer or your SEO company. Find out what you need to do to have a successful website transition without losing all of your hard earned traffic.
Google still might be the market leader when it comes to searches, however, we should not ignore the number two search engine in the world, Bing. It serves millions of users every day which could translate into new customers of clients for your business. In this episode I discuss some of the ways you can make sure you get some of those millions of views to your website.
During this global pandemic and lockdown after lockdown, as a business owner, your online presence is more important than ever. Your business needs to stay as visible online as possible and by stopping your marketing efforts and spend, it's not going to achieve that. In this episode, I discuss why it is more important now than ever to keep on marketing your business online.
Google changed its privacy policy on March 16, 2012, allowing the company to share data with a variety of services. This includes millions of third-party websites that use AdSense Analytics. This policy has been criticised for creating an environment that discourages Internet innovation and makes Internet users more fearful and suspicious of what they post online.
How can you protect yourself from intrusive data collection tactics?
The Streisand effect, inspired by Barbara Streisand's legal case to have an image of her house taken off line, refers to the phenomenon of censoring or hiding something which inadvertently draws more attention to it.
In this episode I discuss the concept of good and bad press/reviews and how it can affect your brand.
Small businesses that want to grow in the digital world know that Internet marketing is a must. However, most small businesses struggle to build a strong online presence, a challenge they cannot escape. The digital sphere has evolved remarkably and is still evolving, making successful digital marketing campaigns more difficult than ever before. The focus of marketing in the digital age brings many unique challenges. Is the seo company that you hired up to these challenges or are they lagging behind and as a a consequence, your campaign is suffering?In this episode I discuss 3 basic questions you should ask your digital marketing company before you do business with them.To learn more about digital marketing, have a look at my online digital marketing course designed to give you a better understanding of how it all works. Email me at andrew@zengage.online if you have any questions about the content of this episode or to discuss anything else thats on your mind.
Marketing is the use of electronic devices to transmit advertising messages and measure their impact. In practice, digital marketing refers to marketing campaigns that appear on computers, phones, tablets and other devices. Digital marketing can take many forms, including online videos, ads and social media posts. It can also be compared to traditional marketing such as magazine ads, billboards and direct mail. Curiously, television is usually lumped together with traditional marketing.In this episode, I breakdown the traditional 'core' of what digital marketing is made up of. To learn more about digital marketing, have a look at my online digital marketing course designed to give you a better understanding of how it all works.
Core Web Vitals are a number of specific factors that will be part of Google's Page Experience Score, which measures how the user experiences a page's speed, responsiveness and visual stability. Core Web Vitals are a new set of performance metrics that analyse the speed signals that are essential for a superior web user experience. In this episode I discuss in simple terms what core web vitals are and why you need to get your marketing agency on top of any possible issues with your website.To learn more about digital marketing, have a look at my online digital marketing course designed to give you a better understanding of how it all works.
Scams involving Google are of course, nothing new. I hear of clients getting calls claiming they are from Google with issues ranging from 'your website isn't visible in Google' to 'your Google My Business listing is in danger of disappearing unless you pay $399 right now'. They are nothing but scams; do not all for them. Google will never ask you for money to boost your rankings or your Google My Business Local Listing.In this episode I discuss how to spot the Google scams and the reasons why Google will not be calling you asking for payments to boost your online presence. To learn more about digital marketing, have a look at my online digital marketing course designed to give you a better understanding of how it all works.
Customers in the digital age want to know about a product or business before they buy. They want to know that the business they might be dealing with is reputable and can be trusted. This is where online reviews come in and the most viewed ones are Google reviews. Having a positive online reputation is vital for business today but what happens when your business gets some negative or even fake reviews?In this episode, I go over the steps you can take regarding fraudulent reviews and reveal some of the do's and dont's when it comes to clearing your online reputation.To learn more about digital marketing, have a look at my online digital marketing course designed to give you a better understanding of how it al works.
The website you build is the foundation on which all your online marketing efforts are based. That is why monitoring and maintaining their performance is so important. Poor performance in any area can affect your ability to convert visitors and your ability to collect reliable data needed to adapt and improve future marketing efforts, not to mention business strategies in general.In this episode, I discuss six of the most common website performance issues that every website owner should know about and make sure they get the issues resolved. To learn more about digital marketing, have a look at my online digital marketing course designed to give you a better understanding of how it al works.
Why should you avoid cheap SEO offers? It's simple. Because you get cheap results, meaning you get little to no results for your marketing money. In this episode I go through some of the major reasons you should never accept an offer for cheap SEO no matter how tempting they make it sound. The 'damage' they can do to your brand and website are not worth the risk. Not only that, the end result will almost certainly be extremely disappointing. To learn more about digital marketing, have a look at my online digital marketing course designed to give you a better understanding of how it al works.
Every year around about this time, articles appear claiming that SEO is Dead. How many times can something die? The disturbing part is that a lot of these appear on highly influential online business/entrepreneur type websites. I'm here to tell you, SEO is far from dead, but it is evolving.To learn more about digital marketing, have a look at my online digital marketing course designed to give you a better understanding of how it al works.
Of course I might have a warped perspective of the way things should be but if I pay for something, I expect to get something in return. In this episode we explore some of the more insidious digital marketing scams that are designed by unscrupulous operators who give you nothing in return.
Click the link below to learn all about how digital marketing works:Learn Digital Marketing Fast Online CourseDuring the 'pitching' stage of a digital marketing agencies presentation, they often tell what many call white lies or embellishments. To me, when they do this, they are not innocent faux pas but outright lies to get the prospect in. They create unrealistic expectations on the prospects part should the agency win the deal. However, what inevitably happens is that the client is disappointed with the lack of results and they feel they were lied to, and rightly so. There are more than nine 'lies' agencies tell during a pitch, but the rest are variations on these themes.
The business model with marketing agencies of late has been to lock their clients in to a twelve or eighteen month contact. This creates security for the agency but leaves the client without a way out if the agency is not performing as expected. With this in mind, in this episode I discuss the main reasons why you as a client, should never tie yourself to an agency for a locked in period of time. There is a better way.If you want to contact me: andrew@zengage.onlineLearn Digital Marketing Fast CourseLet's discuss your business marketing needs
We all know about search engines, and as business owners, we want to be on the first page, preferable in the number one position. However, many business owners have employed a digital marketing agency's services to help them achieve just that.The unfortunate thing is that many of these businesses are not very visible in the search engines even after paying out thousands of dollars to their agency. But, that need not be the case. There are a few critical steps that many agencies either ignore or are not aware of through wilful ignorance or some other reason known only to them. As the unfortunate business paying their bill month after month, you are the one being taken advantage of.In this episode, I highlight some of the simple steps that can completely block you in the search engines or make you less visible if not done. These are all things your agency should be aware of and have implemented virtually from day one of starting your campaign.Knowledge is power. If you want to regain some of that power when dealing with your digital marketing agency, you need to educate yourself on how the digital marketing world works. There are many courses online. Many take weeks or even months to complete and can cost thousands of dollars. For that reason, I designed a course in digital marketing basics that you can complete in about 6 hours. The information is presented in video form and covers the basics of how digital marketing works and what you as a business owner should know to keep your agency accountable. The digital marketing course is called 'Learn Digital Marketing Fast'.A small one time investment in the course could save you thousands of dollars as you will be able to challenge your agency as to why you are not getting the results they promised. Click on the link below for more information and to sign up.https://www.zengage.online/stop the SEO agency rip off and learn digital marketing fast