SILL TALKS: Recent Episodes

Egbeiyon Leonard

SILL TALKS is a podcast dedicated to providing information, finding new ways and developing strategies to help the Architect, Designer and Creatives build better businesses that are profitable and sustainable.In each episode, Arc Egbeiyon Leonard breaks down the core principles that makes architectural businesses worth going into hence helping you find the sweet spot between architecture and business.From Branding to Negotiation for architects to Learning how to find a Niche in Architecture as well as getting paid faster to Learning to deliver value through Architecture and many other ways to constantly grow your revenue and business as an Architect, Designer and a Creative in general.

Have you ever seen a client’s name pop up on your phone — and before you even read the message, your chest tightened?

Not because you did anything wrong.
But because deep down, you already knew what it wasn’t.

It wasn’t payment.
It wasn’t closure.
It was another “we’re almost there”.

In this deeply honest episode of The SILL TALKS Podcast, Egbeiyon Leonard opens up a conversation every architect has lived but rarely talks about, the quiet, exhausting reality of being constantly owed.

This episode isn’t about bad clients.
It’s about good architects operating without structure.

Through real-life stories, familiar scenarios, and hard-earned lessons from practice, this episode explores:

Why architects often end up chasing payments — even after doing everything right
How early career habits quietly train clients to delay commitment
Why clients struggle to see the real value of architectural work
How scope creep sneaks in unnoticed and slowly drains your time and confidence
The emotional cost of always “being patient”
And the moment clarity finally replaces endurance

You’ll hear real stories about:

Refusing to start work without mobilization — even when it caused conflict
Walking away from projects that don't value your input,
And why choosing peace over persistence became a defining moment in practice

Most importantly, this episode offers calm, realistic shifts, that help architects protect their value, their energy, and their future without becoming rude, arrogant, or difficult.

If you’ve ever wondered:

“Is this architecture even worth it?”

This episode is for you.

Take a breath.
You’re not alone.
And it doesn’t have to stay this way.

🎧 Listen now.

Have a challenge in your practice, business, or professional journey that you’re currently navigating?

Send us a message at info@silldesigns.com
and share what you’re dealing with.
Your insight may shape a future episode or help us point you toward clarity, structure, and practical next steps.

Clients don’t wake up in the morning and decide to disrespect architects.

They respond to the version of the architect that shows up.

In this deeply honest and reflective episode of The SILL TALKS Podcast, host Arc. Egbeiyon Leonard unpacks one of the most painful—and misunderstood—realities of architectural practice in Africa: why architects struggle to command respect from clients, despite their training, expertise, and responsibility.

This is not a client-bashing episode.
It is not a motivational rant.
And it is definitely not academic theory.

Instead, this episode is a calm but powerful examination of how architects often and unintentionally position themselves in ways that weaken authority, invite disrespect, and turn professional services into negotiable favours.

Through relatable Nigerian and African practice scenarios such as site meetings, unpaid redesigns, “let’s manage it” conversations, friendship-driven projects, and pricing battles, this episode exposes the patterns that shape client behaviour.

In this episode, you’ll hear:

Why humility, when not balanced with authority, turns into silence
How architects unknowingly train clients through flexibility and fear
Why leading with drawings instead of decisions reduces professional value
How pricing like a vendor invites negotiation instead of respect
Why friendship without structure destroys authority
How silence and conflict avoidance remove architects from leadership
Why boundaries without consequences always collapse

Most importantly, this episode reframes the conversation from “clients don’t respect architects” to a far more powerful question:

What version of the architect have we been presenting—and what version do we now need to redesign?

If you’re an architect, designer, or creative professional practicing in Africa (or working with African clients), this episode will feel uncomfortably familiar—in the best possible way.

It’s a call to clarity.
A call to structure.
And a call to lead the process—not manage discomfort.

🎧 Listen closely. Reflect honestly. And redesign your professional authority.

Have a challenge in your practice, business, or professional journey that you’re currently navigating?

Send us a message at info@silldesigns.com
and share what you’re dealing with.
Your insight may shape a future episode or help us point you toward clarity, structure, and practical next steps.

Your Firm Is Not You

Most architecture firms don’t fail because of bad design.
They struggle because everything depends on the founder.

If every decision must pass through you…
If quality only exists when you’re present…
If your team waits instead of decides…
If you can’t step away without things slowing down…

Then this episode is for you.

In this reference-style episode of The SILL TALKS Podcast, Arc. Egbeiyon Leonard breaks down one of the most important but rarely discussed truths in architectural practice:

A firm is not a person. It is a system.

This is not a motivational talk.
It is a practical guide architects can return to.

In this episode, you’ll learn:

The real difference between a personal practice and a functional architecture firm
Why Architects struggle with delegation more than other professionals
How founder-dependency quietly creates burnout, delays, and weak client boundaries
What a “decision ladder” is and how it prevents everything from escalating to you
How to start separating yourself from daily operations without losing quality
How to redesign your firm the same way you design buildings: with structure, clarity, and redundancy

This episode is especially useful if you are:

A firm founder or partner
Managing a small or growing practice
Feeling constantly central, overworked, or indispensable
Trying to scale without burning out

If you want to build an architecture firm that can think, decide, and deliver without panic — and eventually outlive your constant presence — this conversation will change how you see your practice.

🎙️ Host: Arc. Egbeiyon Leonard
🎧 Podcast: The SILL TALKS Podcast Episode 22

Beyond the drawing board. Into real practice.

Have a challenge in your practice, business, or professional journey that you’re currently navigating?

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and share what you’re dealing with.
Your insight may shape a future episode or help us point you toward clarity, structure, and practical next steps.

Preparing for Nigeria’s New Tax Regime (2026) as Architects.

For years, many architects in Nigeria have survived on improvisation — mixing personal and business finances, paying for site expenses from their own pockets, invoicing casually, and hoping everything “balances out” at the end of the year.

That era is over.

From January 1, 2026, Nigeria enters a new tax regime — one that does not attack creativity, but exposes weak systems. And for architects, this shift goes far beyond compliance. It challenges how we run our firms, how we protect our cash flow, and whether we are truly operating as businesses or merely surviving project to project.

In this deeply practical and no-nonsense episode of the SILL TALKS Podcast, Arc. Egbeiyon Leonard takes you inside the real, often uncomfortable realities of architectural practice in Nigeria. This is not tax theory. This is business truth.

Leonard unpacks why many architects feel constantly busy yet financially drained, how blurred boundaries between personal and company finances quietly destroy profitability, and why funding site operations from your own pocket is one of the most dangerous habits in practice today.

More importantly, this episode walks you through a clear operational reset for 2026, showing you how to:

Separate yourself from your firm properly
Create simple but effective bookkeeping systems
Route client payments and site expenses correctly
Document purchases, site costs, and operations defensibly
Build professional frameworks that protect your income and your peace of mind

To support this episode, a free, practical resource has been created specifically for architects:

📄 Architect’s Tax & Operations Readiness Checklist (2026)

This checklist breaks down, step by step, how to assess your firm’s readiness, from banking structure and bookkeeping to invoicing, site operations, payroll, documentation, and mindset. It is designed to be used, not admired.

👉 Download the checklist here:
Architect’s Tax & Operations Readiness Checklist (2026)

This episode is not about fear.
It is about control, clarity, and maturity.

If you are serious about building an architectural practice that can survive regulatory change, command respect, and grow sustainably in 2026 and beyond, this episode — and the checklist that comes with it — is essential listening.

🎧 Listen. Reflect. Download the checklist. Rebuild.

Have a challenge in your practice, business, or professional journey that you’re currently navigating?

Send us a message at info@silldesigns.com
and share what you’re dealing with.
Your insight may shape a future episode or help us point you toward clarity, structure, and practical next steps.

Partnership Is Not Friendship

Many great architectural practices, creative studios, and construction businesses don’t fail because of bad ideas or lack of talent; they fail because partnerships were built on emotion instead of structure.

In this in-depth episode of The SILL TALKS Podcast, Arc. Egbeiyon Leonard unpacks one of the most misunderstood truths in business:

Partnership is not friendship.

Drawing from real experiences at Sill Designs, Leonard shares two powerful, real-world scenarios involving critical decisions with his business partner, moments where disagreement, pressure, and high stakes could have fractured the partnership, but were instead resolved through clarity, systems, and intentional structure.

This episode goes far beyond theory. It explores the psychology, cultural realities, and practical challenges of partnerships in Africa’s architecture, construction, and creative industries — where trust, familiarity, and “vibes” are often mistaken for business compatibility.

In this episode, you’ll learn:

Why friendship alone is a dangerous foundation for business partnerships
How structure protects partnerships from ego, emotion, and pressure
The difference between trust and true partnership alignment
How pricing, client pressure, and scope creep expose weak partnerships
Why most creative partnerships collapse under financial stress
The hidden partnership mistakes architects in Africa keep repeating
How predefined systems and operating frameworks can save both the business and the relationship
The 7 pillars that make partnerships sustainable, scalable, and conflict-resistant
How to enter partnerships with clarity and exit them without bitterness

Whether you’re an architect, designer, creative entrepreneur, or business owner considering a partnership or already inside one that feels fragile, confusing, or emotionally draining.

This episode will challenge how you think, how you decide, and how you build.

This is not a motivational talk.
It’s a real, honest, and practical masterclass on partnerships — designed to protect your business, your relationships, and your future.

🎧 Press play. Learn deeply. Build smarter.

Have a challenge in your practice, business, or professional journey that you’re currently navigating?

Send us a message at info@silldesigns.com
and share what you’re dealing with.
Your insight may shape a future episode or help us point you toward clarity, structure, and practical next steps.

In the architectural profession, few topics create more confusion, fear, and silence than this one:

“Architects must not advertise.”

For decades, this statement has shaped how architects behave, show up, communicate, and even define their own professional identity. But in today’s digital world—where clients discover projects online, trust is built on visibility, and influence flows through understanding—the refusal to be seen has quietly damaged the profession more than we admit.

In this deep, transformative, 13mins+ episode, Arc. Egbeiyon Leonard takes architects across Africa on an unfiltered journey into the heart of the issue:

⭐ What’s the TRUE difference between advertising and marketing?
⭐ Why are architects still invisible in a world where visibility = credibility?
⭐ How did a rule designed to protect the profession end up weakening it?
⭐ Why are quacks, 3D artists, and builders more visible than trained architects?
⭐ How can architects ethically market themselves without breaking any regulations?
⭐ What does the future look like for architects who refuse to show up?

This episode blends storytelling, ethics, business strategy, industry insight, and real-life examples that every architect, young or seasoned, can deeply relate to.

You’ll learn:

Why the term “advertisement” has been misunderstood for decades
How marketing, when done ethically, positions architects as trusted leaders
Why silence is the most expensive mistake architects make today
Practical ways to build visibility without compromising professionalism
How to educate, inspire, and influence your audience through storytelling
The new mindset architects MUST embrace to stay relevant in the modern world

This is not an episode about branding.
This is not an episode about motivational speaking.
This is a wake-up call for a profession that has stayed quiet for too long.

If you’ve ever wondered why clients undervalue architects, why the profession keeps losing ground, or why your skill alone isn’t bringing the opportunities you deserve, this episode is for you.

🎙️ Who should listen?

Architects at ANY stage of their career
Architecture students
Design entrepreneurs
Real estate developers
Anyone who wants to understand the evolving landscape of the built environment

If you're ready to rethink your visibility, your influence, and your voice as an architect, press play.

🎧 The SILL TALKS Podcast — The show that helps architects build businesses that are sustainable and profitable.

Have a challenge in your practice, business, or professional journey that you’re currently navigating?

Send us a message at info@silldesigns.com
and share what you’re dealing with.
Your insight may shape a future episode or help us point you toward clarity, structure, and practical next steps.

You’ve heard it before:

“Ah Architect, do this job for us — many jobs are coming. We’ll give you exposure.”

In this brutally honest and humorous episode, Arc. Egbeiyon Leonard tears apart the exploitation culture in architecture — the one that disguises itself as “opportunity.”
From clients who promise “visibility” to firms that expect “free concepts,” this episode speaks directly to every architect who’s ever been underpaid, overlooked, or emotionally blackmailed with the word “exposure.”

You’ll hear:

Why architects keep falling for the “exposure trap.”
The real cost of doing free work (and how it silently kills your practice).
How to tell good exposure from fake exposure.
Practical, real-world strategies to say “no” politely but firmly.
How to build your own visibility without selling your value short.

With wit, Nigerian realism, and decades of experience, Leonard delivers what every architect needs to hear:

Exposure doesn’t pay rent. Value does.

🎧 Tune in, laugh a little, and leave with the clarity and confidence to stop working for free — forever.

Have a challenge in your practice, business, or professional journey that you’re currently navigating?

Send us a message at info@silldesigns.com
and share what you’re dealing with.
Your insight may shape a future episode or help us point you toward clarity, structure, and practical next steps.

Every architect knows that moment — when a client looks you and says,

“Your fee is too high… I can't pay this!”

It feels like a small compromise, a harmless adjustment to secure the job. But that’s often where the real problem begins. Because when you lower your fee to please a client, you don’t just reduce your price — you reduce your power.

In this episode of The SILL TALKS Podcast, Arc. Egbeiyon Leonard, shares raw, real, and hard-earned lessons from practice — about how charging low fees often attracts overbearing clients, drains your confidence, and keeps you stuck in survival mode instead of growth.

He breaks down:
✅ Why lowering your fee doesn’t make clients value you more — it makes them question you.
✅ The hidden cost of “cheap” projects that steal your time, peace, and creativity.
✅ Practical ways to shift from survival pricing to value-based confidence.
✅ Why having fewer, well-paying clients leads to deeper trust and lasting respect.

This isn’t just a conversation about money — it’s about self-worth, boundaries, and building a practice that reflects your true value.

🎧 Tune in now, and remind yourself:

You’re not charging high — you’re charging your worth.
You’re not expensive — you’re Valuable.

Have a challenge in your practice, business, or professional journey that you’re currently navigating?

Send us a message at info@silldesigns.com
and share what you’re dealing with.
Your insight may shape a future episode or help us point you toward clarity, structure, and practical next steps.

Ever felt like your client just doesn’t “get it”?

You’ve explained it three different ways…
You’ve sent drawings, even added labels…
Yet somehow, they’re still unsure — or worse, they’re pushing back.

In this episode of The Sill Talks Podcast, I unpack one of the biggest reasons architectural projects go off track: poor client understanding.

But here’s the honest truth — it’s not always the client’s fault.
It’s our job to lead, to explain, and to educate.

This episode isn’t theory or fluff. I walk you through 7 practical, battle-tested steps for educating your clients clearly, confidently, and without frustration.

You’ll learn how to:

Simplify complex design ideas without dumbing them down
Use visuals and language your clients actually understand
Avoid costly miscommunications before they even start
Turn objections into meaningful collaboration
Set expectations from the very first conversation
And transform confused clients into loyal brand ambassadors

I also share real project stories — like how educating a couple in Ondo State completely reshaped how they live in their home today.

📘 Plus: Learn how these strategies tie back to My bestselling book, The Practical Guide to Business for Architects — available now on silldesigns.com

👉 For a deeper perspective, listen alongside Episode 14: underpricing-and-how-it-is-killing-your-business, which explores how to charge what you are worth and have a consistent flow of projects and clients.

So if you’ve ever said, “This client is stressing me,” this episode is for you.

Let’s fix it — with empathy, structure, and strategy.

🎙️ Listen now.
✅ Subscribe.
📤 Share with a fellow architect who needs this today.

Have a challenge in your practice, business, or professional journey that you’re currently navigating?

Send us a message at info@silldesigns.com
and share what you’re dealing with.
Your insight may shape a future episode or help us point you toward clarity, structure, and practical next steps.

Let’s be honest, in today's fast paced architecture industry, talent alone doesn’t build a thriving practice.
You can design the most stunning spaces, yet still struggle with inconsistent income, late-paying clients, or a firm that feels like it’s running you.

That’s the reality for many architects.
But it doesn’t have to be.

In this episode of The SILL TALKS Podcast, I uncover 7 powerful secrets that can completely change the way you run your architecture business — not next year, but starting now.

These are real lessons — forged from experience, mistakes, and breakthroughs in the field — that have helped our team and countless other architects move from survival to stability, and from stability to scale.

Here’s what you’ll discover:

🔑 How to shift from architect to entrepreneur — and start thinking like a business leader, not just a designer.
💡 Why visibility is the new currency, and how to position yourself where opportunities find you.
🤝 The secret power of strategic partnerships that open doors your portfolio alone never could.
⚙️ How systems create freedom and creativity, not constraints.
💼 Why diversifying your income is the smartest way to build resilience.
🌟 And how mastering client experience keeps your projects — and referrals — flowing effortlessly.

This episode isn’t just about growing your business; it’s about reclaiming control of your career — about building something that gives you profit, purpose, and peace of mind.

If you’ve ever felt stuck, overwhelmed, or underpaid, this is the episode that will help you turn the corner.

🎙️ Listen now — and start building smarter, not just harder.

📘 Want to go deeper?
Get the eBook + Audiobook Combo of The Practical Guide to Business for Architects at https://www.silldesigns.com/category/all-products
— your ultimate blueprint for running a profitable, respected, and future-ready practice.

💬 Got thoughts or challenges in your practice?
Email info@silldesigns.com
— We ’d love to hear from you.

✨ Stay inspired — until the next SILL TALKS.

#SILLTalksPodcast #BusinessOfArchitecture #ArchitectEntrepreneur #ArchitectureBusiness #DesignLeadership #ArchitectLife #CreativeStrategy #ArchitectSuccess

Have a challenge in your practice, business, or professional journey that you’re currently navigating?

Send us a message at info@silldesigns.com
and share what you’re dealing with.
Your insight may shape a future episode or help us point you toward clarity, structure, and practical next steps.

One of the biggest challenges architects face is pricing. Too often, talented professionals undercharge because they fear losing clients or feel pressured to compete on price. The result? Overwork, underpayment, and a business that struggles to grow. But here’s the truth: clients don’t pay more because you work harder; they part with more money when they perceive you have more value.

In this episode of The SILL TALKS PODCAST, we go beyond surface-level pricing tips and dive into the mindset, strategy, and positioning it takes to confidently charge premium fees. Premium is not just a number—it’s the outcome of how you present your work, the experience you create, and the results clients believe you can deliver.

Here’s what we’ll unpack:

The psychology of premium pricing: Why some clients never question high fees while others push back on every detail.
Mindset mastery: How to overcome the fear of rejection and step into a value-based pricing model.
Brand positioning: Building a reputation and presence that naturally commands higher fees.
Service packaging: Structuring your offerings so they feel exclusive, clear, and worth the investment.
Communication tactics: The exact ways to talk about fees so clients focus on value, not cost.
Negotiation confidence: How to handle pushback, objections, or discount requests without folding.

👉 If you haven’t already, go back and listen to Episode 2: The Designer’s Guide to Negotiation. It perfectly complements this episode by giving you the tools to defend your fees once you’ve positioned yourself for premium pricing.

By the end of this episode, you’ll have a practical roadmap for moving beyond low-ball pricing, attracting clients who respect your expertise, and creating a business model where premium is the baseline.

Architecture isn’t just about designing beautiful spaces; it’s about building a business that reflects your true value.

Have a challenge in your practice, business, or professional journey that you’re currently navigating?

Send us a message at info@silldesigns.com
and share what you’re dealing with.
Your insight may shape a future episode or help us point you toward clarity, structure, and practical next steps.

In today’s architectural landscape, technical skill and creative brilliance are no longer enough on their own. Many highly skilled architects continue to struggle with low-paying work, not because they lack talent, but because they lack visibility. The truth is simple: clients cannot value or hire who/what they cannot see.

In this episode of The SILL TALKS PODCAST, we examine the crucial role visibility plays in positioning architects for bigger, better, and higher-paying opportunities. Visibility is not about noise or self-promotion—it is about clarity, positioning, and presence. It is about ensuring that your expertise is recognized by the right audience and that your work is consistently associated with value and authority.

Here’s what we’ll cover:

The principle of visibility: Why being seen is the bridge between talent and opportunity.
Strategic platforms: Where architects should focus their presence (both online and offline).
Establishing authority: How thought leadership and consistent communication build trust with clients.
The visibility-to-revenue link: Practical ways visibility translates into high-value commissions.
Step-by-step guidance: How to create and sustain a visibility plan that aligns with your brand and goals.
Common pitfalls: Misconceptions about visibility that hold architects back from pursuing it with confidence.

👉 For a deeper perspective, listen alongside Episode 4: Lead Generation Strategies for Architects, which explores how to convert visibility into a consistent flow of projects and clients.

By the end of this episode, you will understand why visibility is not a luxury but a necessity, and how it can become the decisive factor that elevates your practice from surviving to thriving.

✨ It is worth Mentioning that in architecture, the projects you secure are not only about what you can design, but also about how effectively you position yourself to be seen, known, and trusted.

Have a challenge in your practice, business, or professional journey that you’re currently navigating?

Send us a message at info@silldesigns.com
and share what you’re dealing with.
Your insight may shape a future episode or help us point you toward clarity, structure, and practical next steps.

The world of architecture is changing. More architects are stepping away from the traditional 9–5 office model and embracing freelancing as a flexible and rewarding career path. Freelancing isn’t simply about independence alone, it’s about learning how to position yourself, manage your time, and build systems that allow you to thrive outside the safety net of a firm.

In this episode of The SILL TALKS PODCAST, we unpack the realities of freelancing in architecture—both the opportunities it creates and the challenges you must prepare for. Whether you’re considering freelancing as a side hustle, a stepping stone to your own practice, or a full-time career choice, this episode will give you practical insights into how to make it work.

Here’s what we’ll explore:

Mindset shift: Seeing freelancing as a business, not just project-to-project work.
Building visibility: How to showcase your skills and attract clients in a crowded market.
Pricing and contracts: Setting fair rates and using agreements to ensure you get paid.
Time and workflow management: Balancing multiple clients without losing quality.
Platforms and networks: Where architects can find freelance opportunities.
Growth pathways: How freelancing can evolve into a thriving practice or long-term business model.

👉 For a stronger foundation, listen alongside Episode 3: Pre-Design Documents to Ensure You Get Paid; because paperwork and clarity are even more critical when working freelance.

By the end of this episode, you’ll have a roadmap for approaching freelancing with confidence, professionalism, and strategy—turning it from a risky gamble into a deliberate career choice.

✨P.S: Do not see freelancing as a form of freedom: it’s about mastering the art of independence with structure and purpose.

Have a challenge in your practice, business, or professional journey that you’re currently navigating?

Send us a message at info@silldesigns.com
and share what you’re dealing with.
Your insight may shape a future episode or help us point you toward clarity, structure, and practical next steps.

After years in practice, one truth has become painfully clear: underpricing is one of the biggest traps architects fall into. We do it with good intentions, always wanting to win the client, secure the project, or simply stay busy. But in reality, underpricing is not a strategy, it’s a slow poison. It eats into your profits, undermines your credibility, and leaves you working twice as hard for half the reward.

In this episode of The SILL TALKS PODCAST, I speak from both experience and observation about how underpricing silently kills architectural businesses. It doesn’t just affect your bottom line, it also reshapes how clients perceive you and sets a dangerous precedent for the entire industry.

Here’s what we’ll explore together:

The silent cost of cheap fees: How they drain your energy, time, and reputation.
Why good architects underprice: The fears and pressures that push us there.
The bigger picture: How underpricing lowers standards and weakens the profession as a whole.
Reframing value: Understanding that clients don’t just buy drawings, they also buy expertise, trust, and outcomes.
Practical steps: How to break free from survival pricing and confidently charge what your work is worth.

👉 If you want actionable strategies to step into higher-value pricing, I encourage you to also listen to Episode 13: Strategies to Charging Premium Fees for Architects, where I share practical steps to help you transition.

This episode isn’t about blame. It’s about awareness.

I have been there, and I know how tough those conversations with clients can be. But I also know that the moment you stop underpricing, you take back control of your practice, which is the goal we are here to achieve.

Have a challenge in your practice, business, or professional journey that you’re currently navigating?

Send us a message at info@silldesigns.com
and share what you’re dealing with.
Your insight may shape a future episode or help us point you toward clarity, structure, and practical next steps.

A new year brings new possibilities; but for many architects, it also brings the same old challenges: inconsistent clients, tight margins, and burnout from chasing projects. The truth is, growth doesn’t just happen because the calendar changes, it happens when you make intentional decisions and adopt fresh strategies.

In this episode of The SILL TALKS PODCAST, we’ll explore powerful, actionable ideas to set your practice up for growth in the new year. These aren’t vague resolutions BUT practical steps you can implement to gain clarity, increase visibility, and position your firm for success.

Here’s what we’ll cover:

Business reflection: Lessons from the past year and how to use them as stepping stones.
Client focus: Simple strategies to strengthen relationships and attract better opportunities.
Branding refresh: Updating your identity so you stand out in today’s market.
Financial planning: Smart money moves to keep your practice stable and scalable.
Marketing consistency: Why visibility is the secret to long-term growth.
Innovation & learning: Staying ahead of trends and building new capabilities.
Mindset shift: How to approach the new year with clarity and confidence.

This episode is your roadmap to turning the next 12 months into a year of profit, purpose, and progress.

✨ Because a new year is a blank canvas—and your business deserves to design its best one yet.

Have a challenge in your practice, business, or professional journey that you’re currently navigating?

Send us a message at info@silldesigns.com
and share what you’re dealing with.
Your insight may shape a future episode or help us point you toward clarity, structure, and practical next steps.

Most architects are brilliant problem solvers when it comes to buildings; but when it comes to their own businesses, many end up stuck in survival mode. The days are filled with drawings, site visits, client calls, and deadlines. Important? Yes. Strategic? Not always. And here’s the hard truth: without strategy, growth is accidental at best, and short-lived at worst.

In this episode of The SILL TALKS PODCAST, we dive into the mindset shift every architect must make, moving from just working in the business to working on the business. Strategic thinking is not about adding more tasks to your already busy schedule, it’s about clarity, foresight, and making decisions today that create opportunities tomorrow.

Here’s what you’ll discover:

Why effort isn’t enough: The trap of working harder without scaling smarter.
The architect’s advantage: How design thinking naturally connects to business strategy (and how to use it).
Positioning with purpose: Identifying your unique edge in a competitive market.
Tools for visioning: Simple frameworks for setting growth goals and measuring progress.
Case insights: How firms that embraced strategy moved from small projects to larger, more profitable opportunities.

Think of this episode as a blueprint—not for your next building, but for your practice itself. Whether you’re a solo architect or running a small firm, you’ll gain tools to start seeing your business with fresh eyes and bigger possibilities.

✨ Because the truth is, every landmark building starts with a strong plan—and so does every thriving architectural practice.

Have a challenge in your practice, business, or professional journey that you’re currently navigating?

Send us a message at info@silldesigns.com
and share what you’re dealing with.
Your insight may shape a future episode or help us point you toward clarity, structure, and practical next steps.

Architects are trained to design buildings, but rarely trained to manage money. Many practices collapse not because of poor design, but because of poor financial habits. The good news? Building wealth and stability in your practice isn’t about making one big financial move; it’s about the small, consistent habits that compound over time.

In this episode of The SILL TALKS PODCAST, we’ll uncover 7 practical financial habits that can transform your business from unstable to unstoppable. These are not complicated formulas or accounting jargon but just simple, smart practices you can start applying today.

Here’s what you’ll take away:

Budgeting with clarity: How to track income and expenses the right way.
Pay yourself first: Why architects must separate business money from personal money.
Emergency cushions: Building reserves so cash flow challenges don’t cripple your projects.
Pricing discipline: Understanding costs, profit margins, and charging appropriately.
Smart saving and reinvestment: Growing your practice by putting money to work.
Debt awareness: Knowing when to leverage and when to avoid it.
Financial reviews: The habit of checking your numbers regularly, not seasonally.

This isn’t just about numbers; it’s about building the financial backbone that keeps your creativity alive and your practice sustainable.

✨ Because the truth is: architecture is art, but running a firm is business and above all business runs on money.

Have a challenge in your practice, business, or professional journey that you’re currently navigating?

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and share what you’re dealing with.
Your insight may shape a future episode or help us point you toward clarity, structure, and practical next steps.

One of the biggest mistakes architects make is trying to be everything to everyone. The result? Blending in, competing on price, and struggling to attract the right clients. The truth is—clarity creates opportunity. And that’s where finding your niche comes in.

In this episode of The SILL TALKS PODCAST, we break down the art (and science) of discovering your niche as an architect. A niche doesn’t limit you—it sharpens your identity, positions you as the go-to expert, and makes clients come looking for you.

Here’s what we’ll cover:

Why niching matters: How it drives visibility, trust, and profitability.
Common myths: Why choosing a niche doesn’t “box you in.”
Steps to clarity: Practical ways to identify the projects, clients, and markets that align with your strengths.
Positioning power: How to communicate your niche so the right clients instantly recognize your value.
Examples that inspire: Stories of architects who grew faster by going narrow instead of broad.

By the end of this episode, you’ll have a framework for defining and owning your space in the market—so you can stop chasing projects and start attracting them.

✨ Remember: architects who niche, win.

Have a challenge in your practice, business, or professional journey that you’re currently navigating?

Send us a message at info@silldesigns.com
and share what you’re dealing with.
Your insight may shape a future episode or help us point you toward clarity, structure, and practical next steps.

Most architects use LinkedIn as a digital CV; something to update once in a while, but few understand its power as a business growth tool. Clients, investors, and collaborators are already on the platform, actively searching for professionals to work with. The real challenge? Knowing how to position yourself so that opportunities find you.

In this episode of The SILL TALKS PODCAST, we uncover how architects can transform LinkedIn from a passive profile into a revenue-generating machine. You’ll learn:

Why LinkedIn works differently from Instagram or Facebook for architects.
How to optimize your profile so it attracts the right clients.
The type of content that builds trust and authority.
Networking strategies that convert connections into contracts.

If you’ve been wondering how to go beyond likes and comments to actually win work, this episode gives you the step-by-step framework.

✨ Tune in and discover how to design not just buildings, but a digital presence that pays.

Have a challenge in your practice, business, or professional journey that you’re currently navigating?

Send us a message at info@silldesigns.com
and share what you’re dealing with.
Your insight may shape a future episode or help us point you toward clarity, structure, and practical next steps.

Every architect hits that moment—you’re juggling projects, clients are calling, deadlines are piling up… and you realize, “I can’t do this alone anymore.” That’s when the big question comes in: how do I build the right team without draining my profits or losing control of my practice?

In this episode of The SILL TALKS podcast, we dive into the different staffing options architects can use to grow smarter, not harder. We’ll talk about:

The real differences between hiring full-time staff and working with freelancers.
When outsourcing makes sense—and when it can backfire.
Creative alternatives like partnerships and joint ventures.
How to scale your team at the right pace so your finances stay healthy.
Stories of architects who’ve avoided burnout by choosing the right staffing model.

If you’ve ever wondered whether you need employees, collaborators, or just smarter systems, this episode is packed with insights to help you decide.

✨ Because the truth is—your team can either make you or break you.

Have a challenge in your practice, business, or professional journey that you’re currently navigating?

Send us a message at info@silldesigns.com
and share what you’re dealing with.
Your insight may shape a future episode or help us point you toward clarity, structure, and practical next steps.

Most architects dream of a steady flow of high-quality clients—but very few have a clear strategy for making it happen. Instead, they rely on word-of-mouth, random referrals, or wait for opportunities that may never come. The truth is: without a structured lead generation system, even the best-designed practice will struggle to grow.

In this episode of The SILL TALKS Podcast, we uncover the strategies that successful architects use to attract and convert clients consistently. You’ll learn:

Why lead generation is different in architecture compared to other industries.
Proven online and offline methods to get clients (social media, networking, partnerships, and content).
How to position your practice so the right clients come to you.
The role of storytelling and thought leadership in attracting leads.
Tools and systems that make lead generation sustainable, not stressful.

If you’re ready to move beyond luck and start building a reliable pipeline of clients, this episode is your guide to visibility, consistency, and growth.

✨ Don’t just design buildings—design a business that attracts opportunities!

Tune-in, listen, learn Enjoy and share.

Have a challenge in your practice, business, or professional journey that you’re currently navigating?

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and share what you’re dealing with.
Your insight may shape a future episode or help us point you toward clarity, structure, and practical next steps.

One of the biggest mistakes architects and designers make is starting work without the right paperwork in place. Passion takes over, ideas start flowing, sketches hit the table… but when it’s time to collect fees, clients suddenly “forget” agreements, delay payments, or dispute the scope. The truth is, getting paid begins long before the design does.

In this episode of The SILL TALKS Podcast, we break down the essential pre-design documents every architect needs to protect their work and guarantee payment. We’ll cover:

Why verbal agreements and handshakes are not enough.
The specific documents that set expectations from day one.
How these documents protect you legally and financially.
Practical tips for presenting them to clients without scaring them off.
Real scenarios where the right paperwork saved us from losses.

If you’ve ever been underpaid, delayed, or ghosted after delivering value, this episode will give you the tools to secure your fees with confidence.

✨ Subscribe, share, and let’s make “getting paid” the standard, not the struggle.

Have a challenge in your practice, business, or professional journey that you’re currently navigating?

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and share what you’re dealing with.
Your insight may shape a future episode or help us point you toward clarity, structure, and practical next steps.

The Designer’s Guide to Negotiation

As architects and designers, we often dedicate years to mastering design skills but spend little time learning how to negotiate our value. The result? Undervalued work, underpriced fees, and missed opportunities. Negotiation isn’t just about money—it’s about setting boundaries, protecting your creative energy, and ensuring your practice thrives.

In this episode of SILL TALKS, we dig deep into the art of negotiation and why it’s an essential business skill for every architect and designer. Together, we’ll explore:

The mindset shift: Why negotiation should be seen as collaboration, not conflict.
Common pitfalls: The mistakes architects make when discussing fees and contracts.
Practical strategies: Proven methods for presenting your value and justifying your pricing with confidence.
Scope control: How to negotiate deliverables, timelines, and expectations without straining client relationships.
Real-world scenarios: Examples of how strong negotiation leads to healthier projects and more profitable outcomes.

By the end of this episode, you’ll have a clear framework for approaching negotiations with confidence, clarity, and authority. No more second-guessing your worth or walking away from the table feeling shortchanged.

✨ Subscribe, share, and step into the conversations that can transform your practice—because every great design deserves fair value.

Have a challenge in your practice, business, or professional journey that you’re currently navigating?

Send us a message at info@silldesigns.com
and share what you’re dealing with.
Your insight may shape a future episode or help us point you toward clarity, structure, and practical next steps.

Branding is more than a logo or a catchy name—it is the very identity of your architectural practice. In today’s competitive landscape, where clients have endless choices, the strength of your brand determines how you are perceived, the kind of projects you attract, and ultimately, the sustainability of your business.

In this episode of The SILL TALKS Podcast, we unpack the fundamentals of branding tailored specifically for architects. You’ll learn:

Why branding is essential in architecture and how it shapes trust, credibility, and client relationships.
The difference between visual identity and brand strategy—and why both matter.
How to define your unique value proposition as an architect or firm.
Practical steps to position your practice to stand out in saturated markets.
Real-world insights on how a strong brand directly impacts profitability and long-term growth.

Whether you’re an emerging architect finding your voice or an established practice looking to refine your market presence, this episode will give you actionable tools to transform your brand into a powerful business asset.

✨ Subscribe, share, and join the journey of building profitable, sustainable practices—one episode at a time.

Have a challenge in your practice, business, or professional journey that you’re currently navigating?

Send us a message at info@silldesigns.com
and share what you’re dealing with.
Your insight may shape a future episode or help us point you toward clarity, structure, and practical next steps.

Welcome to SILL TALKS – Where Architecture Meets Business

This very first episode sets the tone for what SILL TALKS is all about. As architects, we’re often trained to design spaces, but rarely taught how to build thriving businesses around our craft. That’s where this podcast comes in.

In this short introduction, I’ll share the vision behind SILL TALKS, why it was created, and what you can expect from each episode—practical strategies, business insights, and real conversations to help architects like you build profitable and sustainable practices.

If you’re ready to grow beyond the drawing board and unlock the business side of architecture, you’re in the right place.

✨ Hit follow/subscribe so you never miss an episode. Welcome to the community!

Have a challenge in your practice, business, or professional journey that you’re currently navigating?

Send us a message at info@silldesigns.com
and share what you’re dealing with.
Your insight may shape a future episode or help us point you toward clarity, structure, and practical next steps.

🏗️ Uncover the secrets to transforming your architectural practice into a thriving powerhouse in this eye-opening episode of The Sill Talks Podcast. Hosted by the insightful Egbeiyon Leonard, join us on a journey through the perilous landscape of underpricing and discover how it's silently eroding the foundations of architectural businesses worldwide.

🏡 Titled "Underpricing and how it's Killing Your Business," Leonard delves into the adverse effects of undervaluing your expertise and explores how underpricing goes beyond mere financial setbacks, impacting the very essence of the architectural profession. But fear not, architects! Leonard isn't just here to highlight the problem; he's your guide through the maze, providing actionable strategies to resurrect, fortify, and build a resilient architectural business.

🌟 Buckle up for a dose of inspiration as Leonard reveals the true value of architectural services. It's not just about blueprints; it's about crafting experiences, solving problems, and bringing visions to life. Learn how to communicate this value effectively, captivate clients through storytelling, and turn them into conscious partners in the design journey.

🤝 Building strong client relationships takes center stage as Leonard discusses why it's more than a feel-good element – it's a strategic game-changer. Discover the art of creating exceptional client experiences, turning satisfied clients into your most potent marketing tools, and propelling your business forward.
✨ In this empowering episode, Leonard serves as your beacon in the architectural landscape, guiding you towards a future where underpricing is vanquished, and your business stands tall. Embrace the challenges, celebrate your uniqueness, and listen to The Sill Talks Podcast for a blueprint that transcends survival – it's your roadmap to a thriving, sustainable architectural practice.

👂 Don't miss out on Leonard's expert insights on the true value of architectural services, captivating communication, building lasting client relationships, and the strategic power of continuous learning. This is more than just a podcast; it's your key to charging better and crafting a practice that leaves a lasting legacy.

Special Thanks to Render Like A pro and SilL Designs Architect Ltd for sponsoring this Episode.

More on Business Growth? Check out the Episode onMastering the Art of Freelancing in Architecture or Strategies to Charging Premium Fees

✨ #ArchitecturalSuccess #ThrivingPractice #LegacyBuilding #PodcastJourney

Send an email to:
Info@silldesigns.com to let us know what challenges you are currently facing in your business, to see how best we can help you overcome them.

Are you an architect aspiring to build a successful career and command premium fees for your exceptional design and expertise? Tune in to this episode of the “SILL Talks” Podcast,' where we unveil the blueprint for architects to ascend to new heights in their pricing strategies.

🏡 In this episode, we delve into exploring innovative techniques and practical steps that architects can take to justify and command higher fees for their services:

📐 Our seasoned host, Arc. Egbeiyon Leonard shares his deep experiences, insights, and practical tips to help you redefine your pricing structure. Whether you're just starting out or have years of experience, this episode of The “SILL TALKS Podcast” offers something for everyone.

When you Listen to this episode, you will Learn how to:

🌟 Develop a stunning portfolio that showcases your unique design vision and communicates your true value.

🏢 Specialize in a niche in Architecture that sets you apart and justifies your premium fees.

🏗️ Offer comprehensive architectural services to provide a one-stop solution for your clients.

📈 Implement value-based pricing to reflect the true worth of your work.

🚀 Cultivate long-term client relationships and trust.

🏗️ The value of Investing in Exceptional Customer service as an architect,

🏆 Know exactly where you are and what you need to do to get to the next stage of business growth.

Special Thanks to Render Like A pro and SilL Designs Architect Ltd for sponsoring this Episode.

More on Business Growth? Check out the Episode onMastering the Art of Freelancing in Architecture

Send an email to:
Info@silldesigns.com to let us know what challenges you are currently facing in your business, to see how best we can help you overcome them.

In this illuminating episode of The "SILL Talks" podcast, we're diving deep into the world of architecture, where we unveil the secrets to freelancing success. Are you ready to unlock your potential as a freelance architect or small firm owner?

Join your host, Egbeiyon Leonard, as we explore the intricate art of "Successful Architects: Mastering the Art of Freelancing in Architecture." We're not just scratching the surface; we're peeling back the layers to reveal the hidden gems and invaluable insights that can take your architectural career to new heights.

CORE CONCEPTS DISCUSSED:

🏢 Navigating Freelancing: We'll guide you through the dynamic landscape of freelancing in architecture, offering a roadmap for your journey.
🌟 Success Stories: Hear from real-life architectural superstars who've made their mark in the industry. Discover the strategies we use in our daily practice.
💼 Managing Client Relations: Learn how to foster fruitful client relationships, tackle scope changes, and communicate effectively to ensure project success.
⏳ Effective Time Management: Master the art of balancing multiple projects, maintaining work-life balance, and avoiding burnout.
💰 Pricing Strategies: Delve into the intricacies of pricing your services correctly to ensure your work is valued while maintaining profitability.
📚 Continuous Learning: Understand why lifelong learning is a cornerstone of success in architecture, and explore how to stay ahead of the curve.

CORE LESSONS AND TAKEAWAYS:

🚀 Freelancing isn't just about surviving; it's about thriving. We'll show you how to flourish in this ever-evolving field.
🛠️ Practical strategies for managing your workload and client relationships will empower you to take control of your career.
🧠 Embrace a growth mindset and keep learning to remain at the forefront of architectural innovation.

CALL TO ACTION:

Are you ready to take your freelance architecture career to the next level? Tune in to this episode, absorb the wisdom shared by the Architecture Marketing-Guru, and start implementing these game-changing strategies today.

YOUR JOURNEY STARTS HERE:

This isn't merely a podcast episode; it's your passport to becoming a "Successful Architect." So, grab your headphones, press play, and let's embark on this transformative architectural adventure together. The path to mastering the art of freelancing in architecture starts now.

Send an email to:
Info@silldesigns.com to let us know what challenges you are currently facing in your business, to see how best we can help you overcome them.

In this episode of The Sill Talks podcast, Arc. Leonard explores the topic of Architect's visibility and why it's essential for architects to increase their visibility if they want to secure high-paying projects.

While having an impressive portfolio and credentials is important for architects, it's no longer enough in today's competitive industry. Architects need to be visible, be known, and be recognized for their work in order to attract potential clients and collaborators.

We'll explore the various ways architects can increase their visibility, both online and offline. We'll discuss the power of social media platforms like Instagram, LinkedIn, and Twitter, and how architects can use them to showcase their work and engage with their audience.

We'll also talk about the importance of attending industry events like conferences, trade shows, and seminars, and how they provide architects with an opportunity to network and build relationships with potential clients and collaborators.

In this episode, we'll explore why visibility is the ticket to landing high-paying projects and provide insights and actionable advice for architects looking to increase their visibility and take their careers to the next level.

When you Listen to this episode, you will learn to:
-Network effectively,
-Understand the importance of Visibility,
-Discover the steps to getting the kind of projects you are interested in,
-The value of creating a reputable Brand,
-Know exactly where you are and what you need to do to be visible and Land High paying projects.
- You will also discover ways to be relevant and be a force to be reckoned with in the built environment.

Special Thanks to Render Like A pro and SilL Designs for sponsoring this Episode.

More on Business Growth? Check out the Episode on Ideas that will Transform your business in 2023

Send an email to:
Info@silldesigns.com to let us know what challenges you are currently facing in your business, to see how best we can help you overcome them.

In a world that is constantly changing and evolving, it's important for businesses to stay ahead of the curve. But how can one do this? Especially in the creative industry where designers are constantly worried where the next project will come from.
In This Episode of the SILL TALKS PODCAST, Arc Leonard Discusses, some of the best ideas that will help transform your business in 2023 and make it more successful than ever before! From joining the right community to reading sales and marketing books, we'll explore all the different ways you can take your business to the next level. As you plan for the year 2023, there are certain decisions that can help your business become successful. Being conscious of these strategies discussed in this episode, can give you a leg up as you move forward and make improvements over the coming months and years in your Architecture/Creative Career and business.

When you Listen to this episode, you will learn to:
-Network effectively,
-Understand the importance of mentorship,
-Discover the immense resources available in sales and Marketing books as well as business Channels,
-The value of creating a reputable Brand
-Know exactly where you are and what you need to do to get to the next stage of business growth.

Special Thanks to Render Like A pro and SilL Designs for sponsoring this Episode.

More on Business Growth? Check out the Episode on on strategic thinking and how it affects your business.

Send an email to:
Info@silldesigns.com to let us know what challenges you are currently facing in your business, to see how best we can help you overcome them.

Also check out the following links for some management courses.
https://alison.com/courses/management
https://www.udemy.com/course/mba-in-a-box-business-lessons-from-a-ceo

In this episode, Arc. Leonard explains his 7-Favourite Financial Habits that can transform any business in the creative industry.

When you Listen to this episode, you will learn how to:
-Structure Your finances,
-Leverage on existing income for a more sustainable growth,
-Understand Time and Season of your business, And,
-Know exactly where you are and what you need to do to get to the next stage of business growth.

Special Thanks to Render Like A pro and SilL Designs for sponsoring this Episode.

More on Business Growth? Check out the Episode on on strategic thinking and how it affects your business.

Send an email to:
Info@silldesigns.com to let us know what challenges you are currently facing in your business, to see how best we can help your overcome them.

The Architectural practice, just like any other business or field of activity reacts to economic market forces, i.e. forces of Demand and Supply. Hence, an Architect's ability to navigate the murky waters of the business side of architectural practice to the point of finding a niche for himself is a huge step to saying " bye bye" to days without work and a new dawn to earning premium fees and to financial freedom.
In this episode titled "how to find a niche in architecture", Arc Leonard sheds more light on the steps to take to create a niche in the Architecture Space , some case-studies of architects in our clime who have found their niche. He also took it a step further to itemize the benefits of having a specialized niche where demand is high, supply is low and the architect can be the best in what he does.

LISTEN TO MORE EPISODES

Wikipedia Defines Strategy as a general plan to achieve one or more long-term or overall goals under conditions of uncertainty. Strategy is an action that managers take to attain one or more of their organization's goals. Strategy can also be viewed as a general direction set for the company and its various components to achieve a desired state in the future.

These definitions are as true in chess as they are in business as well as in the battlefield. Strategic Thinking Is an essential component in the growth curve of any business as it is responsible for how the company's resources are earned and expended.
In this Episode of the SILL TALKS podcast, we focus on strategic thinking and how it affects the architect's business. Also we take a critical look at some basic misconceptions that hinders architects from charging the right fee as well as what to do, to strategically and deliberately transform our architectural practice to a more sustainable and profitable business.

In these Times when Technology drives the very core of most successful businesses, The architect/Designer needs to master and develop new strategies and avenues to leverage on the tech and social media space to make meaningful impacts and significantly increase his/her chances of building a better and a more profitable architectural practice.
In this episode of SILL TALKS, Arc Egbeiyon Leonard, shares his Ideas on Leveraging on the power of social media, particularly LinkedIn to help the architect Increase Revenue, Get better paying Clients and achieve a more fulfilling career.

Staffing is an integral part of any business' success determinant. With the right team and working environment, your architectural practice will soar as if on steroids. As an architect, a graduate trainee or an intern, your ability to decide on the best working condition for yourself will go a long way in helping you achieve your career goals early.
In this episode, Arc Leonard breaks down the various employment options available in the architecture space. from the popular and accepted "full time employment" to the "LOANING" option which is not so popular, right down to FREELANCING as well as the PAY PER SERVICE option.
Whichever option you decide to settle for or combine, either as a freelancer, an intern or an employer, understanding perks and advantages of one form over another will help you maximize your potentials in the architecture space hence, building higher capacity (for yourself or your firm) to do more and earn more and invariably live the life only a few dream of.

Which Architect would not mind another high value client? my guess? Every Architect I know!
In this Episode, Arc. Egbeiyon Leonard sheds light on the proven strategies that can help architects and architectural firms as well as creatives improve the number of paying clients they get to work with on a regular basis.
Since every business is primarily about making sales and generating revenue, Hence there will not be sales or revenue without buyers/clients. This episode of the Sill Talks Podcast explores the larger market principle of lead generation. A system that teaches architects to pay close attention to the ignored 97% of their potential client base. Thus guarantying that the company always has new clients and a boost in revenue by nurturing and educating strangers who then become clients and later go on to be the company's promoters.

If there was a way for you to constantly ensure you got paid before starting any creative work, would you take it?
As designers and creatives, we have all at one point or the other trusted a client to get back to us on a draft that we have made for them, only to be left hanging and never to hear from them again. This is so rampant today in our society that architects and designers are left at the mercy of those willing to prey on our need for lead generation.
In this episode of SILL TALKS, Arc Egbeiyon Leonard, shares the "SilL Designs' Pre-design document that has ensured that payment for visualization as well as designs are made before the creative processes starts.
The Benefits of this processes are numerous, ranging from constantly getting paid, to being positioned as an expert by the clients to Helping the client clarify their thoughts on the projects before commencing and constantly getting referrals from these clients to having the right documents to seek redress in the case of infringements. This episode speaks to the core of getting it right from inception.
Listen, Comment, Download and Share as we go on this journey to building a practice that is profitable and sustainable.
Click below to download sample files as discussed in the podcast.

Questionnaire
Brief Document
Invoice
Receipt

Negotiations are as natural to man as breathing. It is the way we make others give us the things that we want while making them see the reasons we deserve it.
We negotiate so much that it happens even with ourselves in our every day life while deciding on the clothes to wear, the food to eat or the approach to a design, we are constantly convincing ourselves of the supremacy of one thing to another.
In this episode, Titled " The Designer's Guide to Negotiation", Arc. Leonard Breaks down the core principles of negotiating as well as the stages and outlines involved to make it more recognizable and easier for the designer, Architect and creatives to maximize and harness their negotiating skills in order to effectively negotiate for better deals and higher pay in their daily practice and as such build better businesses that are profitable as well as sustainable.

The Premier episode of the “Sill Talks” Podcast which is dedicated to helping architects designers and creatives build businesses that is profitable and sustainable.

In this episode, Arc. Leonard explains what a brand is and further breaks down the principles of branding as it relates to architects and the practice of architecture.

You will learn the different characteristics of a good brand and how they can be replicated.

In this episode you will also learn the different details of the elements that an Architect can create a brand with and also why it is most important for architects to create brands that stand the test of time by understanding the benefits of branding for architects and creatives in general.

Arc. Egbeiyon Leonard Introduces the Sill Talks Podcast and explains the steps Architects , Designers and Creatives need to take to create better and more prosperous businesses that profitable and sustainable.
You can visit the SilL website for more juicy contents on how to Increase your fees, generate more income and grow your architectural business in the process.