Like, Click, Share: Recent Episodes
Darren Winter
Join Darren, Gemma and Emma - 3 business professionals in this relaxed discussion about the latest big topics in marketing and how they can grow a business whether you’re a freelancer, business owner or just interested in how marketing can help you.
Over the last few months, there has significant changes in the Google search engine algorithm which may have affected how your website traffic volumes and your search engine ranking. In today’s podcast, we discuss some of the most recent changes, we talk about GA4 and what the future holds with AI for digital marketing with some guidance. Hint: it’s all about EEAT.
We hope you enjoy this podcast; if you have any comments or would like to appear on a future podcast, please email us.
Search Engine Land
- The best word count for SEO... doesn't exist! - searchengineland.com
- https://searchengineland.com/google-removes-several-search-ranking-algorithm-updates-from-its-ranking-systems-page-395885
- https://searchengineland.com/google-page-experience-is-not-a-ranking-system-but-it-is-a-ranking-signal-399940Experimental Google AI Changes
- https://www.abc.net.au/news/science/2023-05-11/google-unveils-ai-generated-snapshot-for-search-results/102331786
- https://www.firstpost.com/world/googles-search-engine-to-get-more-personal-will-start-featuring-chat-soon-12564462.htmlEEAT
- https://www.searchenginejournal.com/google-e-e-a-t-how-to-demonstrate-first-hand-experience/474446/
- Wordstream - GA4 help
If you would like to share your thoughts and suggestions about how to manage this subject. Get in touch with us:
Email: darren@ducodigital.com; gemma@ducodigital.com
LinkedIn: Gemma Walton
LinkedIn: Darren Winter
Follow and message us: YouTube, LinkedIn, Instagram.
From time to time, many of us will find ourselves in situations which might make us question ourselves. Sometimes this self-questioning can spread fast and lead to other issues such as anxiety. In our discussion today, we share our own experiences of how we have dealt with lacking in self-confidence and imposter syndrome.
There are two excellent links below which offer some great advice:
https://www.verywellmind.com/imposter-syndrome-and-social-anxiety-disorder-4156469
https://www.verywellmind.com/are-you-an-overachiever-4580606
If you would like to share your thoughts and suggestions about how to manage this subject. Get in touch with us:
Email: darren@ducodigital.com; gemma@ducodigital.com
LinkedIn: Gemma Walton
LinkedIn: Darren Winter
Follow and message us: YouTube, LinkedIn, Instagram.
Have you noticed an increase in how many spam emails or text messages you’re receiving?
We talk with cybersecurity expert Lloyd Ramsey about cybersecurity for business with practical advice on how to protect your organisation and reduce the risk of becoming a victim of hacking or ransomware.
We also answer common questions, such as are Mac and Apple owners better protected?, how do hackers get your data? and how to effectively remove your data before recycling your old technology.
We also talk about TikTok - will it eventually get banned? and is cybersecurity the real reason naysayers want TikTok banned?
Links
Info Insecurity Podcast with Lloyd Ramsey
How to reach us and any questions, comments or if would you like to appear on a future episode:
Email: darren@ducodigital.com; gemma@ducodigital.com
LinkedIn: Gemma Walton
LinkedIn: Darren Winter
Follow and message us: YouTube, LinkedIn, Instagram and Facebook
Are you struggling to grow your business? Has your engagement dropped? Are you feeling confused about what to do? Then this podcast is for you. We talk through an easy 5 step process to get marketing efforts back on track with lots of examples of activities to try.
We also talk about why people may still be buying Instagram followers (hint: we mainly disapprove) and whether you should pay for Meta’s new blue tick subscription. We talk through some of the benefits and reasons why you might pay for it.
LinksMarketing Week Advertorial on buying Instagram followers - has this strategy worked for you?QZ article about Meta's blue tick for Facebook - would you pay for it?
How to reach us and any questions, comments or if would you like to appear on a future episode:
Email: darren@ducodigital.com; gemma@ducodigital.com
LinkedIn: Gemma Walton
LinkedIn: Darren Winter
Follow and message us: YouTube, LinkedIn, Instagram and Facebook
We talk about why everyone is hyping Chat GPT, some of the possible use cases, the challenges and why marketers need to personalise the technology to deliver a better service to clients.
Links
Openai.com to register and access for Chat GPT
Future of Music - tweet by Eedham Rasheed
AI designed football trophies - tweet by ESPN
AI music - Instagram reel posted by ava_max_fan_daniel15
Upskill with accredited courses in AI by Duco Digital Training
Useful linkshttps://datareportal.comhttps://convertkit.com/resources/blog/online-community
https://gumroad.com
https://www.squarespace.com/ecommerce/membership-sites
https://www.ducodigitaltraining - courses to up-skill yourself and teamhttps://explodingtopics.com/blog/social-media-trends
How to reach us and any questions, comments or if would you like to appear on a future episode:
Email: darren@ducodigital.com; gemma@ducodigital.com
LinkedIn: Gemma Walton
LinkedIn: Darren Winter
Follow and message us: YouTube, LinkedIn, Instagram and Facebook
How to reach us and any questions, comments or if would you like to appear on a future episode:
Email: darren@ducodigital.com; gemma@ducodigital.com
LinkedIn: Gemma Walton
LinkedIn: Darren Winter
Follow and message us: YouTube, LinkedIn, Instagram and Facebook
Helpful linkshttps://xello.world/en/blog/career-pathways-future-planning/
https://www.ducodigitaltraining - courses to up-skill
What you need to start changing career or get a new job
- CPD log
- CV/resume
- Portfolio
- Credible LinkedIn profile
Career Paths
- Arts & Communication
- Business Management & Technology
- Industrial & Engineering Technology
- Health Services
- Human Services
- Natural Resources Agriculture
Career Clusters
Within these paths are broad groups of occupations and industries, known as Career Clusters:
- Agriculture, Food & Natural Resources
- Architecture & Construction
- Arts, Audio/Video Technology & Communications
- Business, Management & Administration
- Education & Training
- Finance
- Government & Public Administration
- Health Science
- Hospitality & Tourism
- Human Services
- Information Technology
- Law, Public Safety, Corrections & Security
- Manufacturing
- Marketing, Sales & Service
- Science, Technology, Engineering & Mathematics
- Transportation, Distribution & Logistics
How to Upskill
- Ask for stretch opportunities at work. ...
- Stay plugged in. ...
- Join an industry or professional association. ...
- Relevant courses outside of the workplace. ...
- Learn at work. ...
- Career mapping. ...
- Employer supported external study.
How to reach us and any questions, comments or if would you like to appear on a future episode:
Email: darren@ducodigital.com; gemma@ducodigital.com
LinkedIn: Gemma Walton
LinkedIn: Darren Winter
Follow and message us: YouTube, LinkedIn, Instagram and Facebook
Helpful Linkshttps://www.inclusiveemployers.co.uk/diversity-calendar/?cn-reloaded=1
https://later.com/blog/diversity-in-influencer-marketing/
https://later.com/blog/grid/diversity-and-inclusion/
https://www.linkedin.com/business/talent/blog/talent-acquisition/ideas-for-cultivating-diversity-and-inclusion
How to reach us and any questions, comments or if would you like to appear on a future episode:
Email: darren@ducodigital.com; gemma@ducodigital.com
LinkedIn: Gemma Walton
LinkedIn: Darren Winter
Follow and message us: YouTube, Twitter, LinkedIn, Instagram and Facebook
Helpful Links
- The Customer Lifecycle we discuss in the podcast
- https://www.business2community.com/marketing/9-key-customer-lifecycle-stats-2017-01736233
- https://www.smartinsights.com/ecommerce/web-personalisation/what-is-lifecycle-marketing/
- https://www.forbes.com/sites/forbescommunicationscouncil/2022/02/08/five-customer-experience-trends-to-embrace-in-2022/?sh=32e5e0ea2862
- https://www.cadesignform.com/blog/customer-experience-trends-2022
- https://www.zendesk.co.uk/customer-experience-trends/
- https://www.martechalliance.com/stories/customer-experience-stats-trends
- https://blog.hubspot.com/service/customer-journey-map
- https://www.abtasty.com/blog/building-customer-journey-maps/
- https://blog.hubspot.com/service/customer-lifecycle-management
- https://www.smartinsights.com/ecommerce/web-personalisation/what-is-lifecycle-marketing/
How to reach us and any questions, comments or if would you like to appear on a future episode:
Email: darren@ducodigital.com; gemma@ducodigital.com
LinkedIn: Gemma Walton
LinkedIn: Darren Winter
Follow and message us: YouTube, Twitter, LinkedIn, Instagram and Facebook
Helpful Links
https://monday.com/blog/project-management/sales-funnel/
https://lucid.co/product/lucidchart
https://www.businessnewsdaily.com/15989-how-to-build-a-sales-funnel.html
https://mention.com/en/blog/sales-funnel/
https://www.mailmunch.com/blog/sales-funnel
https://www.clickfunnels.com/blog/sales-funnels/
How to reach us and any questions, comments or if would you like to appear on a future episode:
Email: darren@ducodigital.com; gemma@ducodigital.com
LinkedIn: Gemma Walton
LinkedIn: Darren Winter
Follow and message us: YouTube, Twitter, LinkedIn, Instagram and Facebook
Useful links
https://getsitecontrol.com/blog/increase-ecommerce-sales-fast/
https://vwo.com/blog/7-ecommerce-homepage-best-practices/
https://www.coredna.com/blogs/ecommerce-site
How to reach us and any questions, comments or if would you like to appear on a future episode:
Email: darren@ducodigital.com; gemma@ducodigital.com
LinkedIn: Gemma Walton
LinkedIn: Darren Winter
Follow and message us: YouTube, Twitter, LinkedIn, Instagram and Facebook
How to reach us and any questions, comments or if would you like to appear on a future episode:
Email: darren@ducodigital.com; gemma@ducodigital.com
LinkedIn: Gemma Walton
LinkedIn: Darren Winter
Follow and message us: YouTube, Twitter, LinkedIn, Instagram and Facebook
Helpful links
https://ducodigital.com/blog/how-to-increase-online-sales-through-your-website
https://ducodigital.com/blog/12-tips-for-local-seo-for-your-small-business
https://ducodigital.com/blog/why-you-should-setup-your-google-my-business-page
https://blog.hubspot.com/marketing/buyer-persona-research
https://www.hotjar.com/blog/user-personas/
How to reach us and any questions, comments or if would you like to appear on a future episode:
Email: darren@ducodigital.com; emma@ducodigital.com; gemma@ducodigital.com
LinkedIn: Gemma Walton
LinkedIn: Darren Winter
Follow and message us: YouTube, Twitter, LinkedIn, Instagram and Facebook
Helpful linkshttps://www.bouncevideo.co.uk/five-of-the-best-inclusive-video-campaigns-for-lgbt-history-month/
https://lgbtplushistorymonth.co.uk/resources/lgbt-history-month/curriculum-posters/
https://yougov.co.uk/topics/resources/articles-reports/2022/01/17/pay-more-attention-inclusivity-and-diversity-2022
https://www.harnham.com/post/2021-2/lgbt-history-month-reflections-on-alan-turing
https://www.thinkwithgoogle.com/intl/en-gb/consumer-insights/consumer-trends/latest-digital-marketing-trends-2022/
https://www.stonewall.org.uk/sites/default/files/marketing.pdf
https://www.thinkwithgoogle.com/intl/en-gb/future-of-marketing/management-and-culture/diversity-and-inclusion/promote-diversity-tips/
https://diversity.google/
https://www.thinkwithgoogle.com/intl/en-gb/future-of-marketing/management-and-culture/diversity-and-inclusion/
https://www.businessnewsdaily.com/15970-diverse-inclusive-companies.html
https://contentmarketinginstitute.com/articles/create-inclusive-content-marketing
How to reach us and any questions, comments or if would you like to appear on a future episode:
Email: darren@ducodigital.com; emma@ducodigital.com; gemma@ducodigital.com
LinkedIn: Gemma Walton
LinkedIn: Darren Winter
Follow and message us: YouTube, Twitter, LinkedIn, Instagram and Facebook
Helpful links
Canva https://www.canva.com/
AI Writer https://ai-writer.com/
Google Analytics https://analytics.google.com/analytics/web/provision/#/provision
Forbes Article – Tik Tok Has Now Surpassed Google As The Most Popular Domain https://www.forbes.com/sites/johanmoreno/2021/12/29/tiktok-surpasses-google-facebook-as-worlds-most-popular-web-destination/?sh=17c0781843ef
Tech Tools For Small Businesses https://rewind.com/blog/tech-tools-small-business/
Top Digital Tools For Start Ups 2022 – Android
https://www.androidheadlines.com/2021/11/top-digital-tools-for-startups-2022.html
Digital Marketing Tools You Need In 2022 To Achieve Success
https://www.digitaldoughnut.com/articles/2021/november-2021/digital-marketing-tools-you-need-in-2022
40 Digital Marketing Tools To Grow In 2022
https://influencermarketinghub.com/digital-marketing-tools/
How to reach us and any questions, comments or if would you like to appear on a future episode:
Email: darren@ducodigital.com; emma@ducodigital.com
LinkedIn: Gemma Walton
LinkedIn: Darren Winter
Follow and message us: YouTube, Twitter, LinkedIn, Instagram and Facebook
Helpful links
Social Media Trends for 2022
https://ducodigital.com/blog/social-media-trends-for-2022
Building An Engaged Online Community For Your Small Business
https://ducodigital.com/blog/building-a-engaged-online-community-for-your-small-business
17 Influencer Marketing Trends for 2022
https://www.theshelf.com/the-blog/influencer-marketing-trends/
How To Start Your 2022 Marketing Plan
https://www.thinkwithgoogle.com/intl/en-gb/consumer-insights/consumer-trends/marketing-strategy-planning/
Top Social Media Strategies That CMOs Must Adapt for 2022
https://www.socialmediatoday.com/news/top-7-social-media-strategies-cmos-must-adopt-in-2022-infographic/610467/
11 Email Marketing Tips For Your Email Marketing Campaigns In 2022
https://influencermarketinghub.com/email-marketing-tips-2022/
How To Create A Successful TikTok Marketing Campaign For 2022
https://blog.hootsuite.com/tiktok-marketing/
How To Take A Break If You Work In Social Media
https://later.com/blog/social-media-vacation/
How to reach us and any questions, comments or if would you like to appear on a future episode:
Email: darren@ducodigital.com; emma@ducodigital.com
LinkedIn: Gemma Walton
LinkedIn: Darren Winter
Follow and message us: YouTube, Twitter, LinkedIn, Instagram and Facebook
In this episode we talk about the importance of hashtags to help maximise the reach of your social media posts. How many should you use? Where do you find new hashtags? Should you bother about a strategy for hashtags? We cover all these questions and some conversational talk about new technology, Facebook's metaverse and the Apple conference (did Apple get it right in marketing terms or was it a marketing flop?).
Helpful linksLater's ultimate guide to using hashtags on social media
Banned hashtags
Hashtagify
How to reach us and any questions, comments or if would you like to appear on a future episode:
Email: darren@ducodigital.com; emma@ducodigital.com
LinkedIn: Gemma Walton
LinkedIn: Darren Winter
Follow and message us: YouTube, Twitter, LinkedIn, Instagram and Facebook
Gemma and Darren talk (and giggle) with Andy Read, IT specialist and Director of Resilient Business Systems. We talk about how his former boss helped him start his business, how IT has changed since 2005, remembering days when we used to buy computer magazines and hand-code computer games, the most bizarre IT experience Andy has faced and what IT support will look like in 5 years time.
Handy LinksResilient Business Systems
How to reach us and any questions, comments or if would you like to appear on a future episode:
Email: darren@ducodigital.com; emma@ducodigital.com
LinkedIn: Gemma Walton
LinkedIn: Darren Winter
Follow and message us: YouTube, Twitter, LinkedIn, Instagram and Facebook
Handy Links@theonlygirlinthegaffBest Hashtags to use
Influencer Marketing Hub
How to reach us and any questions, comments or if would you like to appear on a future episode:
Email: darren@ducodigital.com; emma@ducodigital.com
LinkedIn: Gemma Walton
LinkedIn: Darren Winter
Follow and message us: YouTube, Twitter, LinkedIn, Instagram and Facebook
Handy Links
Free Countdown timer for website
Best Hashtags to use
Awareness Days
Scheduling with Later.com
How to reach us and any questions, comments or if would you like to appear on a future episode:
Email: darren@ducodigital.com; emma@ducodigital.com
LinkedIn: Gemma Walton
LinkedIn: Darren Winter
Follow and message us: YouTube, Twitter, LinkedIn, Instagram and Facebook
4 Personality Types - which one are you? Listen to the podcast to learn more.
- Performer
- Self deprecator
- Overbooker
- Novelty seeker
Lifehack - The University of Life
Want to Stop Procrastinating? Think Like a Rhino. - YouTube
5 Mental Hacks To End Procrastination | Jim Kwik - YouTube
How to reach us and any questions, comments or if would you like to appear on a future episode:
Email: darren@ducodigital.com; emma@ducodigital.com
LinkedIn: Gemma Walton
LinkedIn: Darren Winter
Follow and message us: YouTube Twitter, LinkedIn, Instagram and Facebook
The 3 best things I've done for my online learning business - Helen Perry (helen-perry.co.uk)
Do Open | How a simple email newsletter can transform your business (thedobook.co)
Use AMP to send interactive emails with dynamic content
Email Marketing Trends for 2021 from Smart Insights
Email Marketing Trends from Influencer Marketing Hub
How to reach us and any questions, comments or if would you like to appear on a future episode:
Email: darren@ducodigital.com; emma@ducodigital.com
LinkedIn: Gemma Walton
LinkedIn: Darren Winter
Follow and message us: YouTube, Twitter, LinkedIn, Instagram and Facebook
Google Core Web Vitals Update - https://www.semrush.com/blog/core-web-vitals-study/
Apple and Privacy Updates in iOS 15 - https://www.macworld.com/article/348249/apple-continues-its-privacy-crusade-in-ios-15-and-macos-monterey.html
News re the EU saying out data protection is adequate https://www.theguardian.com/technology/2021/jun/28/eu-rules-uk-data-protection-is-adequate-in-boost-for-business
Google Speedtest for Pages & Websites https://developers.google.com/speed/pagespeed/insights/
Google Small Business Toolkit https://smallbusiness.withgoogle.com/intl/en_uk/tools/#!/
Google Online Success Guide https://smallbusiness.withgoogle.com/intl/en_uk/online-presence-guide/#!/
How to reach us and any questions, comments or if would you like to appear on a future episode:
Email: darren@ducodigital.com; emma@ducodigital.com
LinkedIn: Gemma Walton
LinkedIn: Darren Winter
Follow and message us: YouTube Twitter, LinkedIn, Instagram and Facebook
Show Notes/Links
1.The Human Rights Foundation – Guide for LGBTQ Best practice for Marketing & Ad Campaigns
https://www.thehrcfoundation.org/professional-resources/lgbtq-marketing-and-advertising-best-practices
-
Website Planet – Guide to success in the LGBTQ marketing 2021 researchhttps://www.websiteplanet.com/blog/smb-guide-success-lgbtq-market-best-practices/
-
Ads of the World – Examples of LGBTQ & Pride Campaignshttps://www.adsoftheworld.com/collection/highlighted_lgbtq_advertising
How to reach us and any questions, comments or if would you like to appear on a future episode:
Email: darren@ducodigital.com; emma@ducodigital.com
LinkedIn: Gemma Walton
LinkedIn: Darren Winter
Follow and message us: YouTube Twitter, LinkedIn, Instagram and Facebook
Links
Amazing photography in Tokyo on Twitter : @TokyoLuv
Helen Perry: https://www.helen-perry.co.uk
How to reach us and any questions, comments or if would you like to appear on a future episode:
Email: darren@ducodigital.com; emma@ducodigital.com
LinkedIn: Gemma Walton
Follow and message us: Twitter, LinkedIn, Instagram and Facebook
Show notes
- More people own a cell phone rather than a toothbrush!
- Link to Emma's Instagram Reel about Covid - does it motivate you to publish your own Reel?
- Measuring your LinkedIn profile success with Social Selling Index (SSI) and how you can improve your SSI stats.
- Setting your privacy settings to private for LinkedIn.
- Follow this link to create a secondary language in your profile on LinkedIn.
a Click the Me icon at top of your LinkedIn homepage.
b Click View profile.
c Click Add profile in another language on the right rail.
d Choose a language from the dropdown list and update your first name and last name if they're different in the new profile's language.
e If the language you want to add isn't listed in the dropdown, your current profile may already be in that language. Make sure your profile's content is in the same language as the language profile you've selected.
f Translate your existing Professional Headline.
Translations aren't done for you. You'll need to add or translate your own personal content by editing your secondary language profile.
g Click Create Profile.
How to reach us and any questions, comments or if would you like to appear on a future episode:
Email: darren@ducodigital.com
Follow and message us: Twitter, LinkedIn, Instagram and Facebook
If you have any comments for our show or if you'd like to appear on a future podcast, contact darren@ducodigital.com.