John Timmerman Podcast: Recent Episodes
John Timmerman
I was just like you.
You have a business, but it’s not where you want it to be right?
I was there for 9 years. I could only afford to pay myself $20-30k a year living in New York State. And that was only after the first 2 years of taking nothing out of the business.
Maybe you have moderate success making $1k, $5k, or $15k a month in revenue from your business, but all of that goes back into the business right?
But you know you can build something great.
On this channel I will go to battle for you, clawing and climbing our way to success and happiness.
Ready? Start here.
Running a marketing agency is obviously based on marketing strategy as a growth driver for businesses. But that are often gaps that don't allow marketing to work. In this video, I will talk about some of them.
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#jtimmerman #businessideas #businessideas2022 #growthmarketing #marketingideas #marketingstrategies #marketingstrategy #marketingagency #businessagency #digitalmarketing #thegoodmonster #johntimmerman
DISCLAIMER: The information in this podcast is my personal observations and opinions, and is not endorsed by anyone or any business mentioned in the video.
What kind of businesses can you start with a 7k monthly marketing budget? In this video, we take a look at some business opportunities that you can invest in with just a small marketing budget. If you're curious about how to get started in business, this is a great place to start!
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#jtimmerman #businessplan #businessplan2022 #howtowriteabusinessplan #businessplanning #businessstrategy #digitalmarketingstrategy #growthmarketingstrategy #thegoodmonster #businessagency #marketingagency #growthmarketing
DISCLAIMER: The information in this podcast is my personal observations and opinions, and is not endorsed by anyone or any business mentioned in the video.
If you're running a small business, marketing may not be the right strategy for you. In this video, I talk about three other strategies that might work better for your company.
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#jtimmerman #businessideas #smallbusinessideas #smallbusiness #smallbusinesses #startingasmallbusiness #businessgrowth #businessgrowthstrategies #businessgrowthstrategy #thegoodmonster #performanceagency #digitalagency #businessagency
DISCLAIMER: The information in this podcast is my personal observations and opinions, and is not endorsed by anyone or any business mentioned in the video.
Is Facebook Dead? Will the same thing happen to TikTok?
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#facebook #fb #socialmedia #influencers #tiktok
DISCLAIMER: The information in this podcast is my personal observations and opinions, and is not endorsed by anyone or any business mentioned in the video.
On April 18, 2006, Marc Ecko won marketing. The case study might be old, but the lessons are gold!
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#guerrillamarketing #marckecko #marketing #performance #airforce #ecko
DISCLAIMER: The information in this podcast is my personal observations and opinions, and is not endorsed by anyone or any business mentioned in the video.
I'll give you a hint. He would have a crown.
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#performancemarketing #rockefeller #business #competitors #crypto #finance
DISCLAIMER: The information in this podcast is my personal observations and opinions, and is not endorsed by anyone or any business mentioned in the video.
I have a small crush on The Hustle, a daily email newsletter with over 2 million subscribers and sold to Hubspot for over $25 million. If you want to learn how to attract a loyal audience, watch this.
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DISCLAIMER: The information in this podcast is my personal observations and opinions, and is not endorsed by anyone or any business mentioned in the video.Human Bees is a bad ass staffing agency that figured out the recruiting industry sucked. So they fixed it.
I made 4 tie dye shirts with my wife and kids the other day for free at the local library near our camp in the Adirondacks. Had no idea this industry is worth about $10 billion!
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#AmazonAds #MarketplaceSales #Retail #ProductSales #TieDye
DISCLAIMER: The information in this podcast is my personal observations and opinions, and is not endorsed by anyone or any business mentioned in the video.
Human Bees is a bad ass staffing agency that figured out the recruiting industry sucked. So they fixed it.
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DISCLAIMER: The information in this podcast is my personal observations and opinions, and is not endorsed by anyone or any business mentioned in the video.Human Bees is a bad ass staffing agency that figured out the recruiting industry sucked. So they fixed it.
Have you ever been to a pool party and they have one of those giant inflatable unicorns floating in the pool? My 3-year old named our "Corn". Well, those generate north of $100 million in annual sales from what I can tell. Here is how.
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RATHER WATCH?John Timmerman:Unicorn Million Dollar Pool - Can You guess How Much It's Worth?
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DISCLAIMER: The information in this podcast is my personal observations and opinions, and is not endorsed by anyone or any business mentioned in the video.
You've heard the saying ""you have to spend money to make money."" But what if you're not sure where to start or how to measure your return on investment (ROI)? It can be tough to know which marketing campaigns are worth investing in, and even tougher to track their success. Without knowing your ROI, it's difficult to determine whether a campaign was successful or not. This video is designed to help you launch, measure and grow ROI generating campaigns. We'll show you how to calculate your ROI so that you can make data-driven decisions about where to invest your time and money.
Make sure you like and subscribe to the channel for more videos like this!
RATHER WATCH? John Timmerman: Digital Marketing ROI Metrics to measure your business success
OR READ? https://jtimmerman.com/digital-marketing-roi-metrics-to-measure-your-business-success/
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DISCLAIMER: The information in this podcast is my personal observations and opinions, and is not endorsed by anyone or any business mentioned in the video.
Emily Weiss didn't set out to create a beauty empire.
It all started with a blog, Into the Gloss, which was intended to be a labor of love – a place where she could share her passion for all things beauty.
However, as the blog grew in popularity, she began to get requests from readers for product recommendations.
That's when she had her lightbulb moment: content and e-commerce could work together to create a powerful online presence for her brand.
And so Glossier was born.
By carefully curating content and leveraging social media, Glossier built a devoted following of fashion-savvy millennials – and cemented its position as one of the most successful direct-to-consumer beauty brands around.
This story is one of the thousands of examples of how content marketing has built, grown, and scaled businesses into mini empires.
Check out stories like this and more tips on how to create your own mini-empire with content marketing.
Make sure you like and subscribe to the channel for more videos like this!
RATHER WATCH? John Timmerman: Why do you need a content strategy for your e-commerce
OR READ? https://jtimmerman.com/why-do-you-need-a-content-strategy-for-your-ecommerce/
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DISCLAIMER: The information in this podcast is my personal observations and opinions, and is not endorsed by anyone or any business mentioned in the video.
Have you ever gone to a website, typed in what you're looking for, and been presented with a list of results that have nothing to do with what you want? If so, you're not alone.
A study by FleishmanHillard found that on average, only 35% of onsite searches return relevant results. This means that for every 10 onsite searches, only 3 will be successful.
That's a lot of wasted time and frustration for customers, and it's also bad for business. After all, if customers can't find what they're looking for on your site, they're likely to go to a competitor's site instead.
The good news is that there are steps you can take to improve your onsite search, and that’s exactly what I talk about in this video
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🎧 RATHER WATCH? John Timmerman: The importance of On-site search intent
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DISCLAIMER: The information in this podcast is my personal observations and opinions, and is not endorsed by anyone or any business mentioned in the video.
B2B marketing can be a total bear to tackle. But B2B industry is typically behind it’s DTC counterparts when it comes to effective, future-proof marketing strategies. It's hard to know what works and what doesn't, and it seems like everyone is doing something different. In this video we talk about the 8 biggest mistakes companies make in their b2b marketing, so you can avoid them!
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🎧 RATHER WATCH? John Timmerman: 8 Crushing Mistakes B2B Companies Make When Marketing
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DISCLAIMER: The information in this podcast is my personal observations and opinions, and is not endorsed by anyone or any business mentioned in the video.
It's hard to believe that social commerce is still a relatively new concept, but it is. Even though platforms like Instagram, Facebook, Snapchat, and Twitter have been around for years, brands are only just starting to realize the potential of selling products and services through these channels.
If you're one of the brands that are still on the fence about social commerce, then you're missing out on a huge opportunity. Not only are these platforms popular with consumers, but they're also perfect for selling products and services.
In 2022, social commerce is a no-brainer for brands. These platforms provide tools to connect with customers and sell products and services. So if you're not already using them, now is the time to start.
socialcommerce #digitalMarketing #digitalmarketingexplained #digitalmarketingtutorial #social #socialmedia #trending #products
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DISCLAIMER: The information in this podcast is my personal observations and opinions, and is not endorsed by anyone or any business mentioned in the video.
Affiliate marketing is one of the most effective ways to reach more customers and generate more revenue.
It's a type of marketing where brands partner with creators, such as bloggers and social media influencers, to recommend products.
This type of marketing is growing in popularity because it's a ""win-win-win"" for everyone involved.
Consumers get recommendations from a source they trust, creators get paid for recommending products that they love, and brands earn revenue from a targeted audience.
affiliateMarketing #digitalMarketing #digitalmarketingexplained #digitalmarketingtutorial #Affiliate
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DISCLAIMER: The information in this podcast is my personal observations and opinions, and is not endorsed by anyone or any business mentioned in the video.
As a business owner, you know that data is the new oil (or renewable energy in the very near future if we hope to keep living on this planet). The point is, that it's the fuel that runs every successful business.
It fuels every plan, action, and reaction that your team and your business make, just like oil-fueled every machine, factory, and vehicle up until about a decade ago.
Over the last decade, cookies have collected highly valuable customer information for businesses all over the world.
Data from tracking cookies have fueled the engine of eCommerce growth and helped merchants understand how shoppers interact with their websites, what behavioral triggers motivate their purchases, and how to re-engage them with ads.
Just look at all of the eCommerce businesses that have been built exclusively using the $230 billion-plus spent on Facebook and Google Ads in 2020.
But all of that will end in 2023 when Google announces that it is getting rid of third-party cookies.
🍪🍪🍪🍪🍪🍪🍪🍪🍪🍪🍪
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DISCLAIMER: The information in this podcast is my personal observations and opinions, and is not endorsed by anyone or any business mentioned in the video.
Wish you could generate more revenue from other countries?
According to Statista, in 2016 international sales accounted for 15% of total global eCommerce. And in 2022, they project that cross-border sales will account for 22% of total eCommerce sales.
The world is buying, and International SEO will position your business in search rankings and get your business on track to generate significant revenue in bordering countries; and in some cases, overseas countries.
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Youtube - John Timmerman: Benefits of an International SEO Strategy
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DISCLAIMER: The information in this podcast is my personal observations and opinions, and is not endorsed by anyone or any business mentioned in the video.
What will digital marketing look like in 2022?
In this video, we take a look at some of the top digital marketing trends that are expected to dominate over the next few years. From AI to voice search, find out what you need to be prepared for!
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Youtube - John Timmerman: The Future of Digital Marketing: What to Expect in 2022
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DISCLAIMER: The information in this podcast is my personal observations and opinions, and is not endorsed by anyone or any business mentioned in the video.
Amazon was responsible for 83% of overall e-commerce growth in the United States in 2021.
Holy c**p!
This certainly backs up the statement that we are all just following Amazon around the internet (and probably should continue to do so unless you sell 🍺 or custom painted Nikes)
At Good Monster we manage many Amazon accounts for everything from toothbrushes to haircare products.
And in this episode, I explain step-by-step how we launch and grow those accounts for our clients...
...hopefully, it will help you launch and/or grow your brand on the Queenship known as Amazon.
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Youtube - John Timmerman: 17 steps to sell on Amazon
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sales #johntimmerman #Amazon #amazon #amazonfba
DISCLAIMER: The information in this podcast is my personal observations and opinions, and is not endorsed by anyone or any business mentioned in the video.
“In whatever you do, you’re not going to stand out unless you think big and have ideas that are truly original. That comes from tapping into your own creativity, not obsessing over what everyone else is doing.” —Sophia Amoruso, founder of Nasty Gal
Do you find yourself looking at other people for approval, for inspiration, for validation? I've found myself doing this in business.
Listen to this episode for tips and takeaways on how you can step up to stand out in your own confidence.
What's your original, creative idea? What makes you unique?
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DISCLAIMER: The information in this podcast is my personal observations and opinions, and is not endorsed by anyone or any business mentioned in the podcast.
Whether you like it or not, your brand has its place in a hierarchy among millions of other companies.
The good news is you don't have to concern yourself with how high or low you are in this hierarchy.
All you have to do is recognize and embrace it. If you don't, your brand's eCommerce revenue will continually drop 👎
This may be occurring for a multitude of reasons, but there are five main ones you must know about, to properly understand how to get your company back on track.
Watch this Marketing by John episode to learn what they are, and follow this podcast to access more marketing tips that will help your company reach new heights.
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DISCLAIMER: The information in this podcast is my personal observations and opinions, and is not endorsed by anyone or any business mentioned in the podcast.
“I want every little girl who’s been told she’s bossy to be told again she has leadership skills.” — Sheryl Sandberg, COO at Facebook
Dead on. All the daughters of the world - let's call them leaders, give them confidence, support their dreams and decisions.
I get it, nobody likes to be told what to do, but let's reframe how we label and support girls and women to grow into leaders.
Do you see this in our society?
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DISCLAIMER: The information in this podcast is my personal observations and opinions, and is not endorsed by anyone or any business mentioned in the podcast.
Growing your small business is hard.
Competition is stiff, and there will be times you'll find yourself having to do everything just to stay afloat
It just comes with the territory. But there are 3 specific areas you can focus on that will significantly impact how your small business grows. One of those areas is you
Listen to this episode to learn how you can begin scaling your small business today.
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DISCLAIMER: The information in this podcast is my personal observations and opinions, and is not endorsed by anyone or any business mentioned in the podcast.
“Fearlessness is not the absence of fear. It’s the mastery of fear. It’s about getting up one more time than we fall down.” —Arianna Huffington, editor in chief of The Huffington Post
We can't let fear paralyze us.
Calculated risks and failures are a part of our lives. They are the parts we must embrace. They are the parts we have to learn from, get up and grow because of.
Make sure you follow my podcast to the show for more episodes like this!
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We don't give a sh!t about 99.9999% of the cold emails we get. So face it, most people don't care about your cold email either.
It CAN work though. How?
You have to understand someone's mindset when they open your cold email. It will NOT work if you go in firing off your sales pitch right off the bat.
They don't need your sh!t. You have to catch that one person who does, so quantity matters here, too.
Join me in this podcast to flush out real tips on how to make cold outreach work for you. It can work when it's done right.
Enjoy this podcast and follow to see more Marketing by John.
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DISCLAIMER: The information in this podcast is my personal observations and opinions, and is not endorsed by anyone or any business mentioned in the podcast.
"When a man gives his opinion, he’s a man. When a woman gives her opinion, she’s a bitch." - Bette Davis
I'll say it again - women are more powerful than men. Negative opinions can be received in many forms. Feedback and opinions from males are excused when feedback and opinion from women are not.
Let's talk about chicken sh*t men, too, while we are at it. Watch the quick video for my take on Bette Davis' words.
Enjoy this podcast!
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Are you using social proof to YOUR advantage?
We are naturally drawn to and interested in what others are interested in. Lucky for you, you can make this happen for your brand with some creativity and effort.
Pack your platform! Get creative with ways to show people that other people are loving your stuff - the social proof that they need to jump on board with your brand.
Want to know more? Tap the play button and enjoy another episode of Marketing by John
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DISCLAIMER: The information in this podcast is my personal observations and opinions, and is not endorsed by anyone or any business mentioned in the podcast.
In the end, it’s not the years in your life that count. It’s the life in your years. -Abraham Lincoln
Whatever it is that you are doing and spending your life doing, make sure it's making the impact you desire.
Thrill-seeking, traveling, building communities - it's different for everyone, but the key here is that you have to inject the vigor into your life as you live it. It can't be done as an afterthought once your years are behind you.
Enjoy this podcast!
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Join me in a quick case study on a 50-year-old brand coming out of nowhere to become a lifestyle brand that's everywhere.
Traeger Grills focused on attaching their brand to the lifestyle that people want, specifically that their customers want.
They locked arms with ambassadors in spaces they know their customers are interested in - like hunting, camping, racing.
It's an example of spending your budget on influencers with a specific, intentional call-to-action directing potential customers to one place.
Can this type of strategy work for your brand's marketing goals?
You won't know until you set some goals and map out possible paths to get you there.
Enjoy the podcast!
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Life is really simple, but we insist on making it complicated. –Confucius
Let's clear our minds and truly consider what it is that makes us happy.
Life is simple. Do those things.
We complicate our world and sometimes the voices and influences coming at us cloud our path to happiness. Boil it back down to simple.
Make sure you like and follow this show for more episodes like this!
Enjoy this podcast!
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When you want people to embrace your brand, what you are selling, what you are passionate about, you need to build a community. Sounds great.
How do you do it?
Listen to this podcast for my tips on four ways to build your brand's community.
Be intentional and real.
You have to stretch your reach beyond email, beyond a static social media post.
Enjoy this episode on the building blocks for building your community.
Follow this podcast to be sure to see more tips from John. 🛎
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Very little is needed to make a happy life; it is all within yourself, in your way of thinking. -Marcus Aurelius
We see external sources to find happiness all the time, but it's not the car or the house or the clothes.
Everyone's source of happiness is different. And, that answer is the only one that matters. You do you.
Find out the two reasons that drive me to be successful as an entrepreneur.
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Bitcoin, Bitwage, Cryptocurrency, NFTs...say what now?
Hey, we are all learning this stuff. Even if you don't use it yet, it's good to understand it because it's coming into marketing like a freight train.
Let's nerd out a little and explore the things people are exchanging NFTs (Non-fungible Tokens) for, like digital Formula 1 cars and sneaker art.
It's a fascinating world to lean into because our world is effing changing.
Love to hear your comments on NFTs and cryptocurrencies.
So, please comment and follow to see more episodes while you're at it.
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Life is not a problem to be solved, but a reality to be experienced. - Soren Kierkegaard
Metaphorical firefighter - good skill to have, yes. But we have to be careful that putting out fires isn't the driving force of how we live our lives.
Life is much more than seeing it through the lens of the problems there are to solve. Let love and relationships and success have a place, too.
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With one of the worst ROIs in modern marketing, why are people still using banner ads?
They used to be useful, and they used to perform back in their day, but the tide has shifted. Nobody is clicking banner ads anymore. They interrupt your experience and end up annoying us most every time. It's on my list if I had to name the worst way to spend marketing dollars.
Watch the video to walk through why banner ads need to go out of your marketing plan, and how to adjust to make better use of that spend.
Enjoy this episode and be sure to follow for more of John's Marketing tips.
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The most important thing is to enjoy your life – to be happy – it’s all that matters.
-Audrey Hepburn
We get so wrapped up and have anxiety every day. Instead of worrying as much about the job you think you want, shift your thinking to focus on what you'll be proud of looking back on your life.
Following a dream, spending time with the right people - know what you'll regret so you'll truly be happy.
Enjoy this podcast!
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Have you tackled your marketing strategy 2021 yet?
As technology is making it easier to get digital marketing content out the door, expectations for high-production quality content is getting lower. This is great news for those of us working on marketing strategy for small businesses.
Watch this video for tips on marketing strategies you can get started on TODAY to hit your 2021 goals.
Enjoy this episode!
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Well-behaved women seldom make history." - Laurel Thatcher Ulrich
We see females supporting each other in social groups, in business, even in the VC world. More of this!! Watch for my message to women on being bold.
▶️ Leave me a review if you like this podcast.
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The quickest way to grow your brand - content creation.
This doesn't mean you have to love or feel natural being on every single social media platform. I get it, but what you should do is choose at least 1 or 2 and own those. LinkedIn or Clubhouse? Awesome. Instagram and YouTube? Go for it.
Enjoy this podcast exploring how to embrace creating content.
Here's to your next step in engaging content that moves your audience...and moves your brand.
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“You don't try to build a wall. You don't set out to build a wall. If you don't say I'm going to build the biggest wall. It's ever been built. You say I'm going to lay this brick as perfectly as a brick can be laid and you do that every single day and soon you have a wall. It's difficult to take this first step. When you look at how big the task is never huge to me. It's always just one brick." - Will Smith
We can freeze up when we see the big goal. It looks impossible - so impossible we don't think we can start because we don't think we can finish it. The Fresh Prince himself, Will Smith, says it well. Take one step and lay the one brick. Repeat.
The sooner you can grasp that by laying one brick at a time and working towards your goal slow and steady, the sooner you will be building your empire.
Enjoy this podcast!
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Let's talk about a marketing funnel explanation you can sink your teeth into.
From headlines to copy to clickable actions for your customers to take, you need to be purposeful in leading with marketing funnel brand awareness.
Progressing your customer or prospect through a funnel won't happen by accident. Set your marketing funnel goals and execute them!
Enjoy this episode!
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"Success isn't about how much money you make, it's about the difference you make in people's lives." Michelle Obama
This rings true from my personal experience, when I was younger, I was so focused on making money. What I saw was that impacting my team and seeing them grow personally was worth more than the money coming in.
Leading other people successfully is the currency I need. Making money isn't bad. It helps better your life, sure, and others you impact but, it's not the bottom line, finding the way you can impact others and feel happy is.
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Don't sleep on Clubhouse. It's one of the newest shiny objects that we are loving and think you should be in the know.
I'll tell you the 411 on why Clubhouse is valuable to you.
You can tap into the real-time content to discuss, observe, raise your hand to ask questions, or duck out.
It's a networking jackpot. Hit me up (JohnTimmerman) when you get on Clubhouse so we can connect.
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"Where there is love there is life". Mahatma Gandhi
It's a success-driven hard-charging world out there. With all the negativity in the world, it can be tough to let the light and love shine on us.
Gandhi reminds us that happiness and love are necessary - that love is the basis of life.
So simple and such a powerful perspective to own.
To hear more Quote to Live By, follow this podcast!
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LinkedIn is THE place to go. Let's talk about making it work for you, whether you are a founder, hiring manager, contractor, director - you name it.
Your LinkedIn profile needs some attention, and I'll give you tips on how to optimize it and include what people want to see.
And, we'll look at how to embrace the CONNECT button. So grab your engagement pod pals and get to it on making LinkedIn work for your business growth.
Enjoy this episode!
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"Happy are those who dream dreams and are ready to pay the price to make them come true." - Tupac Shakur
Even from the grave, his quotes share insight that is relevant today.
Those who dream and are willing to take the gut punches to do what it takes to get there are the winners. Starting a business is a good way for people to get creative to realize their dreams. It takes doing the dirty work to find success.
I've experienced this myself and learned how important it is to pay the price to make my dreams come alive. Are you ready?
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Business leaders - your choices are to embrace change or die off. 2020 taught us that. We were forced to change to survive. In this episode, we'll talk about examples of how we've had to make it work as owners and managers.
Travel effectively stopped, while video conferencing went up, and the restaurant industry took a crash course in how to adapt.
How'd you adapt? Tell us!
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“Don't let the noise of other's opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition." - Steve Jobs
Finding the confidence to do what you know is right for you is SO hard. Some of us are born with that ability (and can start businesses like Apple), and some have to work really hard to find their voice.
The paved path isn't always the path we should take. Even when it's harder and bumpier, it's important to find the courage to make your own path! Be you, be courageous, and be happy!
Don't forget to follow your heart AND this podcast to hear more Quotes to Live By!
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There's no silver bullet on an easy, fast way to gain customers. But there are effective strategies you can start to amp up that pipeline NOW.
Maybe your business was a little bit affected or crushed by the pandemic and you want to know how to get customers, hit the play button to discover new alternatives to get customers for your business.
Let's take a real honest look at tapping into your circles, checking our own business breaking points, and how to put an action plan to work to go find those new customers.
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“The more you praise and celebrate your life, the more there is in life to celebrate.” Oprah Winfrey.
Leave it to Oprah for this ah-ha moment. I think she's reminding us to smell the roses and be grateful. Oprah, if you are watching, your invitation to come on this podcast awaits!
When you are in a positive environment with a positive mindset, you train your brain to find the good. Gratitude and thankfulness gives you a refreshing point of view.
To hear more Quote to Live By, follow this podcast!
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We have so much to cover here to step up your game in 2021.
Take notes because it all matters, from how to write the right blog post to working with influencers to the fact that word of mouth is still valid.
Let's stop and take a step back, pick the platforms you can dominate, and crush it.
Hit play and let's jump into ways to level up!
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"Maybe you know exactly what it is you dream of being, or maybe you’re paralyzed because you have no idea what your passion is. The truth is, it doesn’t matter. You don’t have to know. You just have to keep moving forward. You just have to keep doing something, seizing the next opportunity, staying open to trying something new. It doesn’t have to fit your vision of the perfect job or the perfect life. Perfect is boring and dreams are not real. Just … do". - Shonda Rhimes
No matter what's going on, perfection isn't the only path to move forward. We see Shonda's perspective of this a lot in her work on Grey's Anatomy.
Life isn't all sunshine all the time. We have to keep going, stepping forward to rise from the ashes (like my tattoo).
Use your experiences to learn and make progress but don't strive for perfection.
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The discussion of quality over quantity hits all types and sizes of businesses. It matters for massive companies. And it matters to starts-ups.
So, which one should you focus on Price or Product?
I'll walk you through examples of companies who've gone both routes. What's worked? How can a business get by with low low prices when others bank on quality products to thrive?
You have to ask yourself the hard questions on your comfort level when it comes to profits and how much you are willing to shave off to compete. If being a little less greedy can tip the scales for you to gain more market share, maybe it's worth it.
Do you want to be the best in your market and the most competitive?
I'll give you the equation to get you started down the right path.
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“Happiness is really just about four things: perceived control, perceived progress, connectedness (number and depth of your relationships), and vision/meaning (being part of something bigger than yourself).” - Tony Hsieh
Let's explore the pillars the inspirational late Zappo's founder, Tony Hsieh, talks about. We like to feel in control, and we like to feel like we are accomplishing something.
We all need to connect with others. Whether the number of deep-rooted relationships is paramount or not, having a connection with others is critical. It's been a tough time to hug and look people in the eye face to face, and we feel that disconnection and have to work to get it back.
And last but not least being a part of something bigger than yourself. All these pieces together are what we seek to feel good and happy in our lives.
To hear more Quote to Live By, follow this podcast!
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Branding is king. The importance of your brand outweighs any other marketing tactics. The core is all about the brand, baby.
In this episode, I tell you why it's brilliant that Tesla got in the tequila game.
Hint: premium. status. symbol. Your marketing inspiration needs to include premium brands creating a desire for people to latch on whether you are selling a car or a bottle of tequila.
When people want to become your customer and own your product as a status symbol- score... you've done something right.
So hit play and let's look at how status and scarcity breed brand loyalty.
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"A man who stops advertising to save money is like a man who stops a clock to save time". - Henry Ford
This Henry Ford quote has stuck with me since I started my Marketing Agency years ago.
When times are tough, people often consider cutting budgets where they believe they do not need it, and one of the first things they think they can slash is marketing. But according to Henry Ford (and me), they couldn't be more wrong.
The biggest winners in 2020 doubled down on their investments and marketing, while their competitors were running scared.
Hit the play button to understand why cutting your Marketing budget could be efficient only in the short term, but crush you long term.
💬 A little tip: if you cut Marketing, you are only cutting your ability to earn more money.
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In marketing, and in life, the best way to get the attention of your audience is to do things that others are not. Be different. Be shocking. But don’t cross the line.
In this episode, I’ll tell you a story about Tropicana, the orange juice company founded in 1947, and why they crossed the line in trying to make the perfect marketing campaign.
I also discuss one of the most bangin’ OG marketing campaigns EVER by Ecko company. The best part it was back in 2007, even before social media really existed!
Taking risks is, well, risky...IF you don't have a good strategy behind it. But if done well and properly structured, it can bring a lot of customers and recognition to your brand! Want to learn more? Tap the play button and enjoy another episode of Marketing by John.
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“It is important to view knowledge as sort of a semantic tree -- make sure you understand the fundamental principles, the trunk, and big branches, before you get into the leaves/details or there is nothing for them to hang on to". - Elon Musk
This quote from Elon Musk describes a fantastic way to learn ANYTHING.
The concept to learn like a tree, starting with the basics helped him to succeed in differents innovative industries.
If you want to understand how to absorb the maximum amount of information into your brain, watch this video and learn more about Elon Musk's learning method and how to use it in any area, like marketing, finance, or operations.
Subscribe to my channel on YouTube, follow this Podcast, and turn on the notification for the latest Quotes to Live by!
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Have you seen the Recipe for Seduction?
It is an original Lifetime mini-movie sponsored by KFC, starring Mario Lopez as Coronel Sanders. What!?!
In this episode, I’m going into why this is an amazing marketing strategy, and why it’s bringing a lot of attention to the KFC brand, including media coverage. Is this your first time here? Well, this show literally exists to help you grow your business. Hit the subscribe button and enjoy!
Now, clearly, KFC is swinging big on this one. But they are no dummies and they certainly know what audience they want to attract.
What is the craziest thing you’ve ever done to try to get new customers?
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Welcome to the perfect channel for those addicted to building a better business without sacrificing a happy life.
I'm John Timmerman, an entrepreneur who has found success by falling on his face constantly. In this channel, I’ll break down everything you want to know about building a great small business through smart marketing strategies–sharing my experience to help you to discover the right growth plan for your business while building a happy life.
Hit the follow button and receive weekly tips and tactics keys to win at life.
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DISCLAIMER: The information in this podcast is my personal observations and opinions, and are not endorsed by anyone or any business mentioned in the video.
Over the past six months, GoodMonster has been aligning our brand growth strategies for our clients very aggressively. During this process we boiled down the three initial steps to grow any idea, brand, product or service from zero to profitable. Here’s what we came up with… 🖥 RATHER WATCH THESE (plus video only content) YouTube: https://www.youtube.com/channel/UCrG5v5pY8K-OrLPExGbyATw?sub_confirmation=1 Facebook: https://www.facebook.com/JohnnyTimbo/
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It’s taken me well over two years to build a business model that Good Monster no runs on. But it was probably three or four years ago that I started noticing that the marketing agency model was broken, and the way to build a modern company more efficiently was becoming easier. As hard as it was, I decided to throw our then current Business model in the blender, and begin A new, modern, future driven business structure. Have a listen to hear what happened… RATHER WATCH THESE (plus video only content) YouTube: https://www.youtube.com/channel/UCrG5v5pY8K-OrLPExGbyATw?sub_confirmation=1 Facebook: https://www.facebook.com/JohnnyTimbo/
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I truly believe the majority of companies are too busy chasing the sale, that they don’t pay enough attention to their brand. And by brand, I mean everything that everyone thinks about them. Yes, this means your logo, colors, product packaging… But it also means what people say about you behind closed doors, when somebody asks them for their advice, they recommend your products. Your brand is the heartbeat of your company, and if you’re constantly just chasing the sale, you end up strangling the brand right out of your company. What do you think?
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I’m going to get so much kick back on this. But brands, agencies and all marketers need to realize in our industry, speed is more important than perfection. Outside of regulated industries (financial, healthcare, legal, etc), it pays more to be fast than it does to be perfect. Obsessing over that video? Make sure it tells the right story, then get it out. Have you proofread that Instagram post 437 times? Just post it. Don’t spend 3 months on something that people will forget in 2 seconds. 🖥 RATHER WATCH THESE (plus video only content) YouTube: https://www.youtube.com/channel/UCrG5v5pY8K-OrLPExGbyATw?sub_confirmation=1 Facebook: https://www.facebook.com/JohnnyTimbo/
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DISCLAIMER: the information in this podcast are my personal observations and opinions, and are not endorsed by anyone or any business mentioned in the video.
For all of you advertisers out there, you know that ad prices skyrocket in the fourth quarter. A ton of companies make the majority of their online revenue during Q4. It’s such a huge consumer spending time frame, and advertisers feel their best way to capitalize is through advertising. And it works, but there are other ways to get more efficient revenue. Have a listen... RATHER WATCH THESE (plus video only content) YouTube: https://www.youtube.com/channel/UCrG5v5pY8K-OrLPExGbyATw?sub_confirmation=1 Facebook: https://www.facebook.com/JohnnyTimbo/
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It’s simple really: if you want something in life, have the confidence to ask the people around you who can help. If you keep an idea to yourself, it won’t go anywhere. Likewise, if you don’t ask someone for something, there is a zero percent chance they can give it to you. I hope you enjoy this discussion.
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TikTok is the fastest growing social media platform in 2019, and maybe ever. I talk about this interesting platform in detail and you will come out knowing where you should start using it or not.
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2019 has been an incredible year for me. On paper, it actually has been a pretty shitty year, but in my brain it’s been mind-blowingly amazing. What I need to do, and where I need to go has never been more clear. And one of the breakthroughs that I’ve had, is that a lot of the things that I haven’t accomplished yet, has been due to the fact that I haven’t found the right team. In this episode I elaborate on that idea a bit more. Enjoy!
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DISCLAIMER: the information in this podcast are my personal observations and opinions, and are not endorsed by anyone or any business mentioned in the video.
We live in a world where if you are a business leader, you “need“ to get your company on social media… Right? Not so fast. In this episode I talk about what types of companies should be utilizing social media to grow their businesses, and how to go about doing so. Enjoy!
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DISCLAIMER: the information in this podcast are my personal observations and opinions, and are not endorsed by anyone or any business mentioned in the video.
A lot, a LOT, of brands and agencies rely heavily on paid media...Facebook Ads, Twitter Ads, Google Ads, Amazon Ads, etc. I believe the ad game is going to change rapidly and many of these brands that have gone all in on advertising and built their entire business on its back. Now is the time to restructure your model to tell better stories, treat your customers better and create better experiences, so you aren’t so tied to paid Ads if/when shot hits the fan.
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DISCLAIMER: the information in this podcast are my personal observations and opinions, and are not endorsed by anyone or any business mentioned in the video.
Omnichannel marketing is a nice, neat little buzzword that’s been floating around for the past several years. But what does it mean? And why should you care? I talk all about it in this episode, but the one take away that you need to know if you don’t decide to have a listen, is that biased marketing or platform dependence is an incredibly dangerous game to play as a marketer.
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DISCLAIMER: the information in this podcast are my personal observations and opinions, and are not endorsed by anyone or any business mentioned in the video.
It’s the same old story: social media platform launches, users flock, advertisers pounce, algorithm changes, marketers freak out. It happened with Facebook, Twitter, YouTube and now Instagram. And it will continue to happen for the rest of time… Because it has to. Platforms can’t sustain a firehose of content without ruining the users experience. But here’s how you can avoid getting crushed when it does happen. —— RATHER WATCH THESE (plus video only content) YouTube: https://www.youtube.com/channel/UCrG5v5pY8K-OrLPExGbyATw?sub_confirmation=1 Facebook: https://www.facebook.com/JohnnyTimbo/
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Building a personal brand is no different than growing a corporate brand, except one thing. You have the ability to be human. Use this to your advantage, but be careful you don’t confuse people as to what you stand for.
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What’s the quickest way to waste money on your creative (videos, photos, copy, design)? Go with your gut and don’t test it. This topic has been coming up more and more as companies try to put out more content at a faster pace. But just because you’re putting out content quicker, doesn’t mean it’s not efficient to do a quick test first. In today’s digital age it’s so incredibly easy to do a little micro test on colors, titles, pictures, and clips of video before you invest thousands of dollars into something.
Do you ever feel guilty when you’re not working on your business? Maybe you’re running errands on a Saturday or spending time with family, but you can’t help but thinking you should be on the job or at your laptop doing work. I feel this way all the time, and I think I figured out why. Take a listen and let me know what you think.
Over my decade of entrepreneurship I’ve had a TON of failures, along with a few successes. Throughout this entire time, their are three things that have kept me going. ✌️ #entrepreneur #startup #business #gutcheck #motivation
If you’re tapped into the world of business, you’ve no doubt heard about the implosion of WeWork. I’m sad for everyone involved, but while taking a deeper look into the model, it’s really no surprise. And as unfortunate as it is, this provides a very good, real life, example of how the best branding and marketing in the world will struggle to help a bad product or service (or business model).
Unhappy with something at work? Maybe in your life?
If you have a thread of influence on the situation than you need to champion the change...
It’s literally a waste of time to gossip to coworkers about it, complain about it, pontificate about it if the goal is not to come to a solution.
Sounds corny, but you need to be the change that you want to see happen. ✌️
In the past year, have you come up with an idea that you thought was a homerun? Maybe it was a new business idea, or maybe it was a way that your company can save money. Maybe it was even a way that you can afford another couple vacations a year, but it was a really wild and crazy idea: like starting a woodworking side hustle, when your full-time job is an accountant. Whatever it was, there’s a good chance that the thing that stopped it was some sort of roadblock like fear, or fear of embarrassment. Fear of embarrassment is a plague that stops progress and good ideas in its tracks immediately.
progress #success #business #life #personaldevelopment #selfhelp #motivation #inspiration
The NFL, Tide and NBC partnered up to launch a homerun advertising campaign on the biggest night of TV in America. If you watch Sunday night football, you without a doubt have seen these collaborative commercials featuring Peyton Manning, Gwen Stefani from the Voice, Tide products and several other NBC shows. The millions of dollars these brands are spending might not be accessible to you and your business, but the strategies they are using are certainly something you can achieve if you’re smart and savvy. Have a listen and let me know what you think on Twitter @johnnytimbo
I’m using these five steps to generate massive momentum in all of my business ventures. I think you can get a ton of value from this process for your own business. Let me know on Twitter @johnnytimbo
On this episode of Brand[Ed], we talk about Nike, one of the most recognizable brands in the world. Where do they start, how did they grow, and how can they get away with risky campaigns and brand positioning? I cover it all. Have a listen.
We all know the saying “numbers don’t lie“, but is that really true? Every day, if you’re like me, you get pitched 10 to 20 software tools or consultants that can “change our business“. Most of them include some sort of case study, and I’m often skeptical of whether that case study was massaged or not. And if those results can actually happen for my business too. Well I came up with a new way to test the waters that these companies are dumping on me. What do you think of this idea? Hit me up on Twitter @johnnytimbo
In business, we’re always measuring something to figure out if we’re successful or not. Quite often these “things” are referred to as KPIs. I’ve been thinking a lot lately about what these KPI‘s are and how they help grow my own business, Good Monster. And somewhere along the way the idea of trying to measure momentum snuck its way into my thoughts. If you think about it, when you have momentum in whatever you’re doing, doesn’t make everything so much easier? I visit this idea in today’s podcast.
For years I’ve been trying to figure out the best way to grow my digital agency, GoodMonster. I feel like I understand People, and therefore consumers very well. I’m a student of the marketing game, and I have been lucky to have worked on strategic marketing campaigns for some really amazing brands. But we could be more successful than we are today and I believe that is due to one thing: lack of focus.
Influencer marketing is one of the most effective ways to get the word out about your business. But it's also a very saturated space. If you don't know where to look for value you could waste a TON of money. This video has some insight that might help you avoid that...
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- Thanks for listening to #GoodAdvice by Good Monster! Watch the videos here: 👉 https://www.youtube.com/channel/UC7r5-Vm75Q5MMup1EG-0M9A?sub_confirmation=1 For Feedback or Questions: 👉 Text (315)-226-3269 👉 Email info@thegoodmonster.com What we do: 👉 https://thegoodmonster.com Stop by and say hi! 👉 https://thegoodmonster.com/contact
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For anyone that successfully sells products on Amazon, you know that customer reviews on your product listings are the blood that keeps your brand alive on Amazon. In this episode will share a few solid ideas to make sure that you have a steady flow of reviews coming in when you make sales. - - - - -
Thanks for listening to #GoodAdvice by Good Monster!
Watch the videos here: 👉 https://www.youtube.com/channel/UC7r5-Vm75Q5MMup1EG-0M9A?sub_confirmation=1
For Feedback or Questions: 👉 Text (315)-226-3269 👉 Email info@thegoodmonster.com
What we do: 👉 https://thegoodmonster.com
Stop by and say hi! 👉 https://thegoodmonster.com/contact
Are you launching a new ecommerce store?
Are you an existing retail business that wants to generate revenue online?
Are you currently crushing it with online marketplace sales but you want a better performing website?
In this episode we talk about selecting the right ecommerce platform for your business. It all comes down to your needs, your budget and your growth plans.
Watch these episodes here:
👉 https://www.youtube.com/channel/UC7r5-Vm75Q5MMup1EG-0M9A?sub_confirmation=1
For Feedback or Questions:
👉 Text (315)-226-3269
👉 Email info@thegoodmonster.com
What we do:
👉 https://thegoodmonster.com
Stop by and say hi!
👉 https://thegoodmonster.com/contact
Twitter was a beast in its heyday. And today it might be lagging behind behemoths like Facebook, Linkedin, Instagram and YouTube, but there is still something there....
74% of Twitter users say they use the network to get their news. 85% of small and medium business users use Twitter to provide customer service. And it's still used by millions to share their thoughts and insights during live events.
Although it might not be right for your brand right now, pay attention, because it could be a sneaky good platform to use for customer service, consumer research and trends.
Hard-selling, cold-calling; it still works to some degree, but not as well as building a foundation of trust first.
In today's show John talks about the art of social-selling. Using social media and email to deliver value to your prospects will help you generate more word-of-mouth, more inbound inquiries, and higher sales conversions. And much of the "buy-in" will happen before they even speak with you.
Call us: (315) 226-3269
Website: https://thegoodmonster.com/
Linkedin: https://www.linkedin.com/company/good-monster
Storytelling is important for any business anywhere, but manufacturing companies and industrial partners are a little bit slower to adapt marketing and storytelling as a way to get new business or hire better talent.
In fact, it's changing now as the younger generation becomes the decision makers in these companies. They're already using digital media and platforms like Google to research online for their next partners. So it's incredibly important to start telling your company's story now to influence them to select you, so they don't select your competition.
Now I want to go through a few main reasons why this is so important so you can draw some lines between your business and how this might integrate into your current system.
One of the first reasons especially the top of the funnel, meaning before somebody even starts looking, is that storytelling allows you a new opportunity for discoverability.
The more stories you tell using as many different mediums as possible, across as many platforms as possible, the more chances somebody has to discover your company as a potential solution.
For example, if somebody has a need internally to get some sort of widget made for their company, or they're developing a new product and they need a piece of that product developed by somebody else, they're going to start looking for a vendor.
They might start by looking at trade organization websites. Then they might search Google to compare some options. Then they will ask around. But regardless, eventually, they're probably going to land on your website.
The younger generation is digitally-driven and has integrated this way of searching for a solution into every decision they are faced with.
They're going to do the research before they even contact you.
This is why it's so important for you to make sure there are things like white papers, videos, testimonials and case studies on your website.
Then distribute these mediums across a bunch of different platforms like LinkedIn, Facebook, Industry websites, and SlideShare-which is actually owned by LinkedIn.
YouTube is a point of discoverability all by itself, so by telling your story in video form, it gives you new opportunities for somebody to find you.
Storytelling empowers your sales team or your business development team to go on the offense.
It provides them with the ammo to be able to attract new potential clients.
So if you have an amazing video that tells a story about your firm, your manufacturing company or your manufacturing support services, they can send that out via LinkedIn or email.
They can send that out to prospects as a way to introduce them to your firm.
You can have one main video, that's the easy way to do it, or you can have tons of little videos that describe the different products you offer, the services that you offer, and how they integrate with their particular company.
The more of these micro videos you have, the more targeted and laser-focused your sales team can be.
If they're focusing specifically on a precision manufacturer, or they are a lawyer with a specialty in a manufacturing niche, they can send a video out that says exactly why you're right for them.
This goes for white papers and slideshows.
Again these are different mediums and can tell the same story in different ways, so by creating these stories on various platforms you empower your sales team with content that can help them secure new business.
For example, this exact blog post was derived from an episode of Grand Advice I filmed a few weeks ago and will be converted into a SlideShare in a few weeks.
The more stories you tell about why your company is valuable, the more trust you build.
It's as simple as that.
If somebody stumbles upon your website by going to an industry organization website and they see you have great stories from other clients or partners, it'
How to have a successful business rebrand: 1) First, you want to revisit your core vision & value proposition. These might have changed over the last decade, make sure your vision is concrete before you launch a #rebrand. 2) Secondly, interview your employees. Tell them about the vision behind the new brand and get their feedback. 3) Third, interview your clients and customers. Make sure your value prop and core values are aligning with what your clients want. 4) Create & test: Create and test multiple variations of your rebranding. This can include your logos, taglines, color schemes, everything! Roll out new versions and get multiple people to provide feedback on which ones connect most with them. 5) Deploy your new brand everywhere! We mean everywhere: internal emails, social media, your website - anything with your brand name needs to reflect the new look and feel of your brand. - - - - - Thanks for watching #GrandAdvice from Good Monster! For Feedback or Questions text (315)-226-3269 or email us at wearegoodmonster@gmail.com Stop by and say hi! https://thegoodmonster.com/contact
Why SEO should be a secondary focus, after you build up your #Brand:
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You need to make sure you have a brand that is really strong before you start focusing on SEO
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Story telling & brand recognition is key to get people to pay attention to your company or product
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Depending on your company and industry, ranking well can have little to no effect on your sales and revenue
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Thanks for listening to #GrandAdvice from Good Monster!
For Feedback or Questions text (315)-226-3269 or email us at wearegoodmonster@gmail.com
Stop by and say hi! https://thegoodmonster.com/contact
How can you make your #Facebook or #Instagram Ad Campaign stand out?
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While Facebook and Instagram's targeting is extremely important in running a successful ad campaign, where the magic really happens is in the creative.
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In order to stand out from your competitors, and to connect with your audience, you need to utilize images and videos that tell your story and showcases your brand.
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When putting together you total ad budget - do not go cheap on creative! Your images and branding is where you will see the most return on your ad spend, so invest in creating compelling images that really connect with your target audience.
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Thanks for watching #GrandAdvice from Good Monster!
For Feedback or Questions text (315)-226-3269 or email us at wearegoodmonster@gmail.com
Stop by and say hi! https://thegoodmonster.com/contact
Today's episode is about making sure you aren't missing opportunities to grow your #brand or company by putting too much stock and ad spend in areas just because they are at the forefront of your mind, or because they have worked in the past. Make sure you are looking into the future with your marketing plans, and taking into account how future decision makers will be researching and finding companies to do business with. Thanks for watching #GrandAdvice from Good Monster! For Feedback or Questions text (315)-226-3269 or email us at wearegoodmonster@gmail.com Stop by and say hi! https://thegoodmonster.com/contact
Are you in the #Manufacturing or #Construction industry? 2019 holds huge opportunities for growing your business and your online brand. - The younger generation is now moving into positions of leadership and decision making in terms of what companies they are looking to hire. - These new, younger decision makers search for business primary online. They do their company research on Google, Linked In, YouTube and other social media channels, and are interested to find out a company's brand, their testimonials, information on their projects and more. -This means the way you do #BusinessDvelopment needs to change & adapt to the digital age. Showcase your brand and build your company's reputation by putting out quality content, often. - Linked In, Social media and updating your website and blog are the best ways to present your brand and company reputation, and share information on recent projects or client testimonials. - Putting out quality content & building your brand online can also help attract quality talent to hire, which helps grow your team and can help you stay relevant in the years to come. ---- Thanks for watching #GrandAdvice from Good Monster! For Feedback or Questions text (315)-226-3269 or email us at wearegoodmonster@gmail.com
In 2019, the media & #Marketing landscape is always changing, and this includes the #RealEstate industry as well. While word of mouth will always be your best driver of sales in the Real Estate industry, there are many new methods you can utilize in the ever-evolving digital marketing landscape. #1: Tell your story! Purchase a website and showcase yourself & family. This can really increase your own brand, which can in turn increase leads and bring in new customers. #2: Build your brand! Once you have an online platform to showcase yourself, such as a website, start building out your social media platforms. Get creative and tell a story as a human being. You could hire a videographer and show how positive doing business with you can be. #3 - Put out content! Continue building your brand and extenYou can't rely on just being part of a recognizable firm. You need to be putting out daily content on LinkedIn, Instagram & Facebook. --- Thanks for watching #GrandAdvice from Good Monster! For Feedback or Questions text (315)-226-3269 or email us at wearegoodmonster@gmail.com Stop by and say hi! https://thegoodmonster.com/contact
Today's episode of #GrandAdvice by Good Monster is all about #LinkedIn. Here are 4 steps you can take in less than 1 hour to increase your business network or brand and find new opportunities using LinkedIn. 1 - Start with your profile. Pick a photo that makes you look nice and engaging and friendly. Make sure you bio is filled out in an approachable way. 2 - Number two. Go find 20 posts in your news-feed or go follow some people that you want to engage with and comment under those posts with the really engaging helpful valuable comments. 3 - Post on LinkedIn twice per day. Questions can be an easy and engaging way to connect with your followers. 3 - Always frame your posts from a standpoint of gratitude - talk about things that you've accomplished or places that they've gotten to their in their career with the help of other people. 4 - Don't be afraid to use LinkedIn's direct messaging. You can use direct messaging to learn from people who are leaders in your industry, or who just seem interesting to you. - - - - Thanks for watching #GrandAdvice from Good Monster! For Feedback or Questions text (315)-226-3269 or email us at wearegoodmonster@gmail.com Stop by and say hi! https://thegoodmonster.com/contact
It can be hard to find the right candidates for jobs in the #Manufacturing field today. Most younger people in the job market tend to look for work in the tech & software industries. One great opportunity to expand your search is to connect with local trade schools and universities. Searching locally is key to identifying good candidates. The main problem in finding candidates is the perception of manufacturing jobs - they're seen as lower pay & long hours. The solution is easy! Use #DigitalMarketing to change people's perceptions of this industry. Launch targeted ad on #Facebook or #Retargeting ads (for your audience of older, seasoned workers) or use #ContentMarketing to tell stories and show opportunites in this field for the younger demographic. - - - - Thanks for watching! For Feedback or Questions text (315)-226-3269 or email us at wearegoodmonster@gmail.com Stop by and say hi! https://thegoodmonster.com/contact
Tips on how to grow your #SmallBusiness - from branding to messaging to the most valuable platform for your ad spend. #1 - Be authentic! - Make sure you are being authentic to your brand, your business & your customers Always Focus on Customer Service - Make sure you're approaching your business relationships & marketing content from a standpoint of gratitude. Nail down your target audience before launching content - Think of who you want to view your content and make sure you relate with your viewers with your messaging #2 - Maintain a steady stream of content. - Make sure you are posting on #LinkedIn or #Instagram TWICE a day! If you're a product based business, Instagram is your platform. #3 - If you are going to spend marketing dollars anywhere, spend it on Facebook - It's the most efficient marketing platform for small businesses, you can get the most reach for the least amount of money and can get extremely targeted with who you want to view the ads. - - - - Thanks for watching #GrandAdvice from Good Monster! For Feedback or Questions text (315)-226-3269 or email us at wearegoodmonster@gmail.com Stop by and say hi! https://thegoodmonster.com/contact
How can you use #InfluencerMarketing to rapidly grow your brand and expand your reach? - First, you want to identify influential #SocialMedia users in your target audience and vertical. Look for people who have a decent following and engagement with their users. - You want to leverage these users, people who already have the attention and interest of your vertical, to talk about and promote your brand. - Now you want to set the relationship: what is the influencer willing to work for? Paid promotions? Or product exchange? Make sure you communicate the value of a partnership with your brand. - Make sure you understand where they want to go with this relationship -- do they want a long term partnership? - Finally, keep at it! Keep the momentum rolling and keep the communication open with these influencers.
Thanks for tuning in to Episode 3 of #GrandAdvice by Good Monster! What is the #HaloEffect? The Halo effect is the significant impact a first impression can make on a person's perception of a business / brand or individual. How can you use the Halo Effect to your advantage in #Branding & Marketing? Consumers will talk about their experience. Make sure it’s a positive one. The Halo Effect guides consumers idea of what type of interaction they will have with your brand in the future. It can determine if a consumer returns, what they tell their friends and if potential consumers choose your brand over another. How to use the Halo Effect in your #DigitalMarketing campaigns? First, make sure you figure out the core mission of your brand before you launch any campaigns. Second, make sure you understand the consumer journey. It only takes a small detail to be out of place that can turn a new customer into a negative review. If the first brand impression is good, generally, the rest of the things customers think will be positive.
Welcome to Episode 2 of #GrandAdvice by Good Monster!
Just in time for tax season, John shares some #MarketingTips on how to make your CPA or Accounting Firm stand out from your competitors.
Welcome to #GrandAdvice by Good Monster - a new series we're excited to launch!
Today, John talks about how to how to increase foot traffic to your restaurant business and the importance of customer retention.
We're back with a new episode of #MonsterQuestions - the show where John answers user questions on business, marketing and entrepreneurship.
Today, John discusses whether you should move your business to #Amazon and walks through the best way to sell your products on Amazon, while still growing your #ecommerce business and sales through digital marketing channels and website optimization.
Do you have a brick & mortar #retail shop and are looking to join the E-Commerce market? Today on #TheMonsterShow, John details the steps you can take to launch your brand online and join the competitive E-Commerce marketplace.
The digital age has dramatically changed the way companies are #marketing themselves. Today, John discusses the difference between #InboundMarketing and #OutboundMarketing sales, why you need both, and a few strategies to get started immediately.
What is the value of #LocalSEO for business? Why should you invest in SEO?
Welcome to #TheMonsterShow ! Today, John discusses the top 3 #SEO tips for dominating local search results in your target region.
From claiming and optimizing your #GoogleBusiness, to keyword research to on & off page site optimization - John breaks down why SEO matters and how to see ROI when you put the time in to optimize your business for local search.
Do you have an idea you want to turn into a brand? Or want some advice on anything related to digital marketing, entrepreneurship, brand building or social media?
Text your questions for John at (315) 226-3269 or email them to wearegoodmonster@gmail.com to be featured on our next video!
Monster Questions is a show by Good Monster CEO John Timmerman that answers people's large and small questions about business, marketing and brand growth. Enjoy!
Website: http://www.thegoodmonster.com
All businesses involve risk-taking, but some people are more comfortable in facing failure than others.
Today on #TheMonsterShow, John discusses entrepreneurship and how much risk you should take in starting a business.
Do you have an idea you want to turn into a brand? Or want some advice on anything related to digital marketing, entrepreneurship, brand building or social media?
Text your questions for John at (315) 226-3269 or email them to wearegoodmonster@gmail.com to be featured on our next video!
Monster Questions is a show by Good Monster CEO John Timmerman that answers people's large and small questions about business, marketing and brand growth. Enjoy!
Website: http://www.thegoodmonster.com
Do you own a Crossfit gym and are looking to grow?
Welcome to #TheMonsterShow! Today, John breaks down the top ways to market your #Crossfit gym.
From showcasing workouts on social media platforms such as Snapchat and Instagram, to working with a photographer or videographer, John talks about the top fitness marketing techniques for a Crossfit gym.
Do you have an idea you want to turn into a brand? Or want some advice on anything related to digital marketing, entrepreneurship, brand building or social media?
Text your questions for John at (315) 226-3269 or email them to wearegoodmonster@gmail.com to be featured on our next video!
Monster Questions is a show by Good Monster CEO John Timmerman that answers people's large and small questions about business, marketing and brand growth. Enjoy!
Website: http://www.thegoodmonster.com
Welcome back to #MonsterQuestions !
On today's episode John discusses how an influencer can stand out among all the other social media accounts and grow their following and brand.
Do you have an idea you want to turn into a brand? Or want some advice on anything related to digital marketing, entrepreneurship, brand building or social media?
Text your questions for John at (315) 226-3269 or email them to wearegoodmonster@gmail.com to be featured on our next video!
Monster Questions is a show by Good Monster CEO John Timmerman that answers people's large and small questions about business, marketing and brand growth. Enjoy!
Website: http://www.thegoodmonster.com
We're now on episode 16 of #MonsterQuestions !
Today John discusses how to maintain your brand voice and relationship with customers & influencers while still growing sales.
Do you have an idea you want to turn into a brand? Or want some advice on anything related to digital marketing, entrepreneurship, brand building or social media?
Text your questions for John at (315) 226-3269 or email them to wearegoodmonster@gmail.com to be featured on our next video!
Monster Questions is a show by Good Monster CEO John Timmerman that answers people's large and small questions about business, marketing and brand growth. Enjoy!
Website: http://www.thegoodmonster.com
Welcome to episode 15 of #MonsterQuestions !
On today's episode John talks about how to set your company apart from similar competitors and the importance of finding the right platform to connect with your audience.
Do you have an idea you want to turn into a brand? Or want some advice on anything related to digital marketing, entrepreneurship, brand building or social media?
Text your questions for John at (315) 226-3269 or email them to wearegoodmonster@gmail.com to be featured on our next video!
Monster Questions is a show by Good Monster CEO John Timmerman that answers people's large and small questions about business, marketing and brand growth. Enjoy!
Website: http://www.thegoodmonster.com
Welcome back to #MonsterQuestions !
In today's episode, John discusses how to pick the best website platform to for your small business. Wondering if you should use Shopify or Wordpress? Wix or Squarespace? John breaks down all the options and how to choose the best platform for your business.
Do you have an idea you want to turn into a brand? Or want some advice on anything related to digital marketing, entrepreneurship, brand building or social media?
Text your questions for John at (315) 226-3269 or email them to wearegoodmonster@gmail.com to be featured on our next video!
Monster Questions is a show by Good Monster CEO John Timmerman that answers people's large and small questions about business, marketing and brand growth. Enjoy!
Website: http://www.thegoodmonster.com
Welcome back to #MonsterQuestions !
Today's episode is about staying true to your vision, being willing and able to accept failures when building your brand, and - most importantly - learning from any mistakes you make along the way.
Do you have an idea you want to turn into a brand? Or want some advice on anything related to digital marketing, entrepreneurship, brand building or social media?
Text your questions for John at (315) 226-3269 or email them to wearegoodmonster@gmail.com to be featured on our next show!
Monster Questions is a show by Good Monster CEO John Timmerman that answers people's large and small questions about business, marketing and brand growth. Enjoy!
Website: www.thegoodmonster.com
Today's episode is shot on location at Great Bear Springs Park with featured guest Evan, founder & owner of Pure ADK (http://www.pureadirondacks.com). Also featured is Evan's dog Lucy :)
John & Evan answer Katie's question on how to turn your passion into a company or brand.
Do you have an idea you want to turn into a brand? Or want some advice on anything related to digital marketing, entrepreneurship, brand building or social media?
Text your questions for John at (315) 226-3269 or email them to wearegoodmonster@gmail.com to be featured on our next video!
Monster Questions is a show by Good Monster CEO John Timmerman that answers people's large and small questions about business, marketing and brand growth. Enjoy!
Website: http://www.thegoodmonster.com
Welcome back to #MonsterQuestions !
Today's episode is about how a company can make a difference in authentic way. We talk a lot about the importance of authenticity when promoting your brand at Good Monster.
In today's episode, John talks about how you can promote discussions in authentic way when marketing your brand.
Text your questions for John at (315) 226-3269 or email us at wearegoodmonster@gmail.com to be featured on our next video!
Monster Questions is a show by Good Monster CEO John Timmerman that answers people's large and small questions about business, marketing and brand growth. Enjoy!
Website: http://www.thegoodmonster.com
Good Monster is a full-service digital marketing agency that works with clients around the United States and around the world to generate business growth. Good Monster offers top-tier social media marketing, search engine optimization (SEO), media planning, video production, website design, web development, email marketing and
We're back with a new episode of #MonsterQuestions ! Today's show is all about influencer marketing - how do you find an authentic influencer to work with and what can you expect in return?
Have a question about branding, marketing or entrepreneurship Text John at (315) 226-3269 or email us at wearegoodmonster@gmail.com to be featured on our next video!
In today's video, John discusses the ins and outs of influencer marketing, including: - How to work with authentic influencers - What to expect from an influencer marketing relationship?
Welcome back to #TheMonsterShow ! In today's episode, John talks about navigating brand partnerships - how do you know when a partnership is a good match for your brand?
Text your questions for John at (315) 226-3269 or email us at wearegoodmonster@gmail.com to be featured on our next video!
Some tips from today's video include:
1) Always says yes! As a new business owner, say yes to everything that comes your way, unless there is a real reason to say no.
2) Put together a focus group with valuable customers to find out what they respond to / do not respond to.
Monster Questions is a show by Good Monster CEO John Timmerman that answers people's large and small questions about business, marketing and brand growth. Enjoy!
Website: http://www.thegoodmonster.com
This week's episode of the Monster Show is shot on location at men's clothing store American Reserve, in downtown Syracuse, NY.
John teams up with store founder and owner Cliff Carey to answer user questions on how to market a small business.
For more information on American Reserve, visit: https://americanreserveshop.com/
Text your questions for John at (315) 226-3269 to be featured on our next video! Or email them to wearegoodmonster@gmail.com
In today's video, John and Cliff discuss:
1) Is it better to highlight your business as a small business, or to give the appearance of a larger business when marketing? 2) The benefits of running a small business
Monster Questions is a show by Good Monster CEO John Timmerman that answers people's large and small questions about business, marketing and brand growth. Enjoy!
Website: http://www.thegoodmonster.com
We're back with another installment of Monster Questions! Today's episode is about what you should know before you hire a social media manager.
In today's video, John breaks down the best ways to start a partnership with a social media team that gets results, including:
1) What to look for in a social media manager for a small business 2) The importance of understanding consumer behavior and emotional intelligence in social media management services 3) How to measure your social media marketing team's success
Text your questions for John at (315) 226-3269 to be featured on our next video!
Monster Questions is a show by Good Monster CEO John Timmerman that answers people's large and small questions about business, marketing and brand growth. Enjoy!
Welcome back to another episode of Monster Questions! Today John answers questions on authenticity in social media, breaking down topics including:
- Is there a limit to how often you post?
- How to be authentic when posting
- How to avoid annoying your followers with frequent posts
Text your questions for John at (315) 226-3269 to be featured on our next video!
Monster Questions is a show by Good Monster CEO John Timmerman that answers people's large and small questions about business, marketing and brand growth. Enjoy!
Website: http://www.thegoodmonster.com
Welcome to another installment of The Monster Show!
Today's episode is about how to grow your brand and become an influencer. John answers a question from Liz on how to find your niche and create content that connects with your audience.
In today's video, John talks about:
- How to brand yourself by finding your niche
- How to create engaging content and which platforms to use for sharing different types of content
- How to connect with your selective audience and grow your brand
- The importance of Authenticity!
Text your questions for John at (315) 226-3269 to be featured on our next video!
Monster Questions is a show by Good Monster CEO John Timmerman that answers people's large and small questions about business, marketing and brand growth. Enjoy!
Website: http://www.thegoodmonster.com
Good Monster is a full-service digital marketing agency that works with clients around the United States and around the world to generate business growth. Good Monster of
In this episode, John answers questions on how to make your brand more visible on Instagram. Today's question is from Cecelia, owner of Aerialist Apparel. Follow her on Instagram here: https://www.instagram.com/aerialistap...
In today's video, John talks about:
- How to get results using Instagram Hashtags
- How to create successful partnerships with other Influencers in your niche
- How to create quality content for your Instagram
Text your questions for John at (315) 226-3269 to be featured on our next video!
Monster Questions is a show by Good Monster CEO John Timmerman that answers people's large and small questions about business, marketing and brand growth. Enjoy!
Website: http://www.thegoodmonster.com
Good Monster is a digital marketing agency that works with clients around the world social media marketing, search engine optimization (SEO), media planning, video production, website design, web development, email marketing and Amazon marketing.
In this episode John answers: 1. Is email marketing dead? 2. How do you know how much to spend on marketing? 3. How do you select a target audience?
Monster Questions is a show by Good Monster CEO John Timmerman that answers people's large and small questions about business, marketing and brand growth. Enjoy!
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John Timmerman has spent a decade starting, marketing and growing businesses in the fitness, organic food, CPG and B2B industries. He owns two companies of his own, one being Good Monster.
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Good Monster is a full-service digital marketing agency that works with clients around the United States and around the world to generate business growth. Good Monster offers top-tier social media marketing, search engine optimization (SEO), media planning, video production, website design, web development, email marketing and Amazon marketing services to small-to-mid-sized companies to generate results.
Visit Good Monster: http://thegoodmonster.com
In the first episode of ‘Monster Questions’ John Timmerman, CEO of Good Monster answers the following questions:
- What are some good ways for students to brand themselves?
- What has been the most challenging goal for Good Monster to accomplish?
- What do employers look for in the hiring process?
- How do you that the content you’re posting on Instagram will build a following?
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John Timmerman has spent a decade starting, marketing and growing businesses in the fitness, organic food, CPG and B2B industries. He owns two companies of his own, one being Good Monster.
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Good Monster is a full-service digital marketing agency that works with clients around the United States and around the world to generate business growth. Good Monster offers top-tier social media marketing, search engine optimization (SEO), media planning, video production, website design, web development, email marketing and Amazon marketing services to small-to-mid-sized companies to generate results.