Small Business Marketing Minute: Recent Episodes
Simple, affordable, and practical marketing tips delivered weekly
Learn how to use the Duct Tape Marketing System created by John Jantsch, widely regarded as the world's most successful small business marketing system. Our practical how-to tips, advice, and real-life examples will teach you what you need to know to implement this system in your business. Take the mystery out of your marketing and get inspired to grow your business!
Marketing topics covered on the podcast by Kevin Jordan from Redpoint Marketing Consultants will include marketing strategy, inbound marketing tactics, online marketing, lead generation, sales, referral generation, and much more. Most episodes will last just a few minutes so that you can fit them into your busy schedule, but occasionally episodes featuring special guests will run a bit longer.
Most businesses will tell you that a majority of their new customers come by way of referral, but few have a systematic way of getting those referrals. They simply either happen or they don't, and businesses treat it as something that is outside their control.
My guest for Episode 269 of the podcast, Steve Gordon, takes a different approach. Steve Gordon is the author of Unstoppable Referrals: 10x Referrals, Half the Effort, and his latest book, The Exponential Network Strategy. He’s the host of The Unstoppable CEO™ Podcast and has written over 400 articles on marketing for service businesses. Through his firm, he helps service business entrepreneurs create leveraged marketing systems so they can spend less time on business development, and more time on what
matters most.
In my interview with Steve, we discuss the following:
- Why aren't you getting more referrals?
- Why do most formal referral programs not work very well?
- What role can networking groups like BNI play in your referral efforts?
- Three top tactics for foolproof referral marketing
With Google Local Services Ads (formerly Google Home Services) now available in most of the U.S., I thought it was high time I dedicated an entire episode to explaining them. So, this is that episode. I will tell you what these ads are, how they work, and why I believe that every eligible business should immediately sign up for them.
Having good business systems is very important to delivering consistent results to your customers over a long period of time, but most small businesses are not very good at developing these systems. In this episode of my podcast, I interview Brandon Vaughn, the CEO of Automate Grow Sell, about a very simple process for creating business systems that he teaches his clients. We also discuss the four departments that every small business must have, and go over how to attract and retain good employees even in a hot economy when jobs are easy to come by.
Recently, my sister and brother-in-law visited my wife and I in southwest Virginia. During their visit, we took them on a self-guided wine tasting tour where we visited three different wineries in the area. At the first two, the four of us spent an average of $50 per person on the wine tastings, bottles of wine, and food. At the third winery, we only spent $5 each on the wine tasting. In this episode, I talk about the things that the last winery did and didn't do that caused us to spend so little money there, in the hopes that you won't make the same mistakes in your marketing.
Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.
Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.
Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.
Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.
Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.
Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.
Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.
Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.
Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.
Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.
Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.
Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.
Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.
Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.
Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.
Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.
Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.
Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.
Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.
Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.
Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.
Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.
Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.
Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.
Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.
Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.
Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.
Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.
Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.
Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.
In this episode, I use a story about fishing for stocked trout in Virginia to introduce a new series that I'll be running on the podcast next month called Spring Into Action.
The series is 30 simple, affordable, and practical marketing tips in 30 days, with most tips being things you can do on your own without hiring any marketing experts to help you. If you implement all 30 of these tips, I guarantee that your business will explode (in a good way) in 2019.
Listen to this episode to learn more about the series and find out what trout fishing can teach us about small business marketing.
When it comes to local business marketing, there is no shortage of examples of bad photography. Whether it's badly cropped LinkedIn profile pictures, blurry product photos, poorly lit pictures of a store, or stock photos that don't even show anyone from the business at all, you don't have to look at too many local business websites to find examples of what not to do when it comes to using photographs in marketing.
However, on the rare occasion when a local business does use professional photographs to support the message they want to communicate about their brand, it can be very powerful and effective.
On the latest episode of my podcast, my guest was Marina Barayeva, an international portrait photographer who is also the host of the Marketing for Creatives podcast. We discussed why it is important to use a professional photographer to take pictures of you, your place of business, your products, and your employees to use on your website, on social media profiles, and in printed marketing materials.
It's the end of the year, and that means it's time to take a look forward at some of the marketing trends likely to affect local small business owners in 2019. In this episode, I discuss five specific trends that, in my opinion, will be so important in the coming year that businesses who choose to ignore them will do so at their peril.
Most types of marketing (such as all forms of advertising, event marketing, direct mail, video marketing, etc.) are things that businesses can choose not to participate in if they don't want to.
The topic of my episode today is a form of marketing that every business is already participating in whether they know it or not, and whether they like it or not--reputation marketing.
Listen to my interview with Brian Greenberg, author of the book The Salesman Who Doesn’t Sell, to learn all about this very important topic for local businesses.
When it comes to having a well-run business, marketing is a very important part of the process but it isn't the only part. That's why I occasionally like to invite guests on my podcast who are experts in other areas of business management, and that is the case with Episode 232 of the show.
My guest for this episode is Scott Smith, the founder and CEO of Royal Legal Solutions. Scott is no stranger to high stakes litigation and has spent his career deconstructing asset protection structures and developing strategies that serve both to protect what you own, as well as leverage your income and maximize your tax savings.
In my interview with Scott, we discuss some of the common mistakes local small business owners make when it comes to legal issues and especially asset protection. As you'll find out if you listen to the interview, Scott recommends an approach that not too many businesses are taking but that makes a lot of sense.
Use the player below to listen to the interview, and then visit Scott's website to learn more about him. You can also download his ebook "Top 10 Ways to Protect Your Assets", or send a text to 512-607-9848 to have the ebook sent to your mobile device.
My guest on this episode of the podcast is Nick Usborne, who is an expert in copywriting and web writing. He has written copy for some of the world’s biggest brands, including Citibank, Apple, Chrysler, MSN.com, New York Times, WebEx, the U.S. Navy, and others. He attributes his success to “conversational copywriting,” and he has recently started a training program for copywriters that teaches them that approach.
In my interview with Nick, we talk about how local small business owners can find good copywriters and work with them effectively to improve their marketing.
In every community, there are a few businesses that have been around so long and have become such a part of the fabric of the town that people just take it for granted that they'll always be there. In some cases, the business is also taking it for granted...and in those cases, that business is in big trouble. Listen to this episode to learn why it's dangerous for any business, old or new, to have the mindset that it is entitled to exist.
In a recent survey, only 26% of small businesses said they are investing in email marketing. That's a tragedy, because it is by far the most cost-effective marketing tactic available to those businesses. In today's episode, I make a compelling case as to why email marketing is an absolute must for every business, and address head-on the main reason small business owners give me when I ask them why they aren't using it.
In light of several recent news stories that have involved the intersection of local small businesses and divisive national politics, including the stories of Masterpiece Cake Shop vs Colorado and the Red Hen vs Sara Huckabee Sanders, I thought it was time to address the subject in a podcast.
Specifically, I thought it was time to do a podcast to help local business owners think through whether or not they wanted to use their businesses to take a public stance on a divisive political issue.
The reason I am recording this episode now is that I think that in many of the stories about this topic that have been in the news lately, possibly including those involving Masterpiece Cake Shop and the Red Hen, the business owners in question may not have fully thought thru the potential consequences of their actions before taking those actions.
I make no judgement about whether their actions were right or wrong, and I am not suggesting that local business owners should never under any circumstances take a stance on a political issue. However, I do think that if they do take a stance, they should do it only after going through a discernment process to help them decide if it is the right thing to do for them, their business, their employees, and their customers.
In this episode, I lay out a suggested process for doing just that, including three questions business owners should answer for themselves before deciding to "get political".
I recently had the honor of interviewing marketing legend Perry Marshall on my podcast, the Small Business Marketing Minute. Perry is best known as being one of first people to crack the code on Google Adwords—he literally “wrote the book” on how to properly set up and run a Google Adwords campaign (The Ultimate Guide to Google Adwords). He’s also the author of the best-selling book 80/20 Sales and Marketing, which is widely considered one of the best marketing books of the decade.
The title of the book comes from the famous Pareto Principle, which states that for many events, 80% of the effects come from 20% of the causes. What this means for sales and marketing, Perry says, is that 80% of your sales are going to come from 20% of your prospects—which makes it absolutely essential that you identify those people so you can focus your time and energy on them, instead wasting most of it on people who just aren’t going to be very valuable customers for you.
To that end, in his book he talks about what he calls the “Five Power Disqualifiers”—in other words, five ways to determine that someone is not your ideal customer. In my interview with Perry, we reviewed the five power disqualifiers and discussed how local small business owners could use them to improve their sales process.
As longtime listeners to this podcast know, the first step in the Duct Tape Marketing system is creating a marketing strategy for your business, and the first step in that process is identifying your ideal customer.
My guest for today's show, Jeffrey Shaw, is a former portrait photographer who has become a nationally acclaimed speaker and business coach. He has developed a 5-step process for helping business owners learn to speak the secret language of their ideal customers.
In my interview with Jeffrey, we go through that process in detail and give some examples of how it applies to local business owners.
Last year, I started volunteering for the local chapter of a national organization called Heroes on the Water, which takes veterans and first responders and their families on free kayak fishing trips.
Helping out that organization has reminded me of something that I already knew--getting involved in the leadership of local nonprofit organizations is a great way to get access to people with a lot of influence in your local community.
In today's episode, I talk about what I've been doing with Heroes on the Water, give some tips about how to think strategically about supporting local nonprofits so you can get the most marketing benefit from it, and give some suggestions about groups you could get involved with if you want to give it a try.
It's not every month that issues that affect small business marketing make international headlines, but this month there have actually been not one but two stories that could dramatically effect small business marketing.
There is also another news item that almost went completely unnoticed, but that might have an immediate effect on any business concerned about getting positive reviews from customers on Google (which should be all of you).
I tackle all three of these news items in one whirlwind podcast episode, so buckle up!
If your marketing message sounds something like "We have the best prices, best quality, and best service, so come buy our stuff", then you need to listen to my most recent podcast episode.
My guest for Episode 223 of the Small Business Marketing Minute show is Tom Poland, the bestselling author of Leadsology©: The Science of Being In Demand. Since the age of 24 he's started and sold four highly successful businesses and managed teams of over 100 people, so he has a lot of great knowledge to share with business owners.
The topic for my interview with Tom is how to create a marketing message that cuts through the noise and speaks directly to your ideal customer. Unfortunately, many local business owners put little thought or effort into their marketing message, and many of them end up just parroting what everyone else is saying--hence, the prevalence of that "best service, quality, and price" message I mentioned earlier.
Not only is it impossible to have all three of those things at the same time (if I'm willing to accept poor quality or bad service, I can always get a cheaper price), it's also been repeated so often that it has lost all meaning to consumers.
Luckily, Tom's Leadsology system provides a proven, ten part model that reveals each step on the path to generating a steady stream of high quality, inbound, new leads flowing into your business virtually every week of the year, and it all starts with the marketing message.
The small business marketing industry, in my opinion, is broken in two very important ways.
In today's episode, I explain what those ways are, and how together (marketers and the small business owners who buy marketing services) we can start to fix them.
If you are looking for in-the-weeds marketing tips about a specific tactic, you can skip this episode. This is a high-level discussion about some major issues facing my industry. However, if you do listen to the episode, it just may change the way you think about buying or selling marketing services (depending on which side of the equation you're on).
A client asked me recently if they should be on Instagram. It's a good question, and the answer is not entirely clear cut. In today's episode, I break down which social media platforms you--or any local business--MUST be on, which ones are optional depending on your circumstances, and which ones you can safely ignore.
I recently discovered a startling fact. Many local small business owners, apparently, are not familiar with the term "lifetime value of a customer."
Lifetime value of a customer is a very important concept that is fundamental to making your business more profitable, and allowing you to select the marketing tactics that are most cost-effective for your business.
In today's episode, I explain what that term means, why it is important to you, and what you can do to increase it.
One of the most cost-effective ways for a new business to grow very quickly is networking and referral marketing, and that's why I am such a big fan of local referral-based networking groups. In the past, I've had on guests on the podcast from BNI and independent groups. My guest for Episode 219 of the show has another great option for local networking.
His name is Todd Davis, and he's the co-founder of Gold Star Referral Clubs, which is one of the largest local networking organizations in the country. They have over 100 local chapters which meet weekly in communities across the United States.
In my interview with Todd, we talk about what makes Gold Star Clubs different from other local networking organizations, why it is so effective, and what people who are thinking about starting their own club should consider.
We also talk about some exciting franchise opportunities with Gold Star Clubs that are just opening up.
As 2017 draws to a close, many business owners spend some time taking stock of what they've accomplished in the past year, and thinking about what they'd like to accomplish in 2018. If your goals for the coming year include growing your business, improving the systems and processes you use to run your business, or simply finding ways to remove yourself from the daily operation of your business, then this episode is for you. I interview Robert Indries, the founder of the digital marketing agency Wesrom, about how a small business can scale up to a midsize business.
When it comes to the law, ignorance is not bliss. It is a business owner's responsibility to know and obey the pertinent laws, but with everything local small business owners have on their plate, the law is often the last thing they are thinking about. My guest on today's episode of the podcast, Richard Chapo, is a respected lawyer who specializes in internet law. In my interview with him, we discuss many legal issues that local small business owners need to be aware of, especially as it pertains to their marketing.
Pop quiz: What is a one tool that can simultaneously increase conversions, give your prospective customers a positive impression of your brand, extend the reach of your advertising for free, and help you sell your services or products without coming off as salesy?
Answer: It's a quiz! In today's episode of the podcast, I talk to Josh Haynam, the founder of Interact Quiz Builder, a tool that allows you to easily build quizzes to put on your website. We discuss how local businesses can use quizzes in their marketing and how to drive traffic to them once they're created. You'll walk away from this episode with concrete ideas about how to use a quiz to get valuable information from your prospective customers in a way that is so entertaining for them that they'll want to share it with other people, thus promoting you for free!
My guest for episode 215 of the Small Business Marketing Minute podcast was Kathy Knowles, who is a human resources consultant and owner of Intuitive Strategies, a human resources firm.
She is a speaker, trainer, and consultant who speaks on the seven-step system for creating more purpose, profit, and possibilities rather than running a business that's stealing your soul. She works with entrepreneurs and small business owners to hire right the first time, so they can have a more loyal and dedicated team.
Ultimately, her clients make the leap out of the day-to-day and onto a much bigger playing field so they can do the work that's in their heart and leave their legacy.
In my interview with Kathy, we talked a little bit about her seven-step system, but we also talked about how to interview potential team members, and she brought up lots of really great questions that you should be asking in job interviews to help you hire better people.. This will, in turn, help you improve your customer service, which of course helps your marketing.
We touched on why human resources and hiring is so important to the results you get from marketing, but she also really got specific about what questions you need to be asking in that process. I highly encourage you to listen to the interview and start using those questions in your interviews so you can get better team members on-board and improve your results.
Last week I attended the annual Duct Tape Marketing Summit, which this year was in Denver, Colorado. As I have in years past, I'm recording a podcast episode to update you on some of the important topics that were covered at the summit that will affect small business marketing in the coming year.
This year, those topics included live video, virtual reality, podcast guesting as an SEO tactic, and scaling a business and making it more owner-independent. Listen to the episode to learn what you need to be aware of regarding each of those topics.
Anyone in sales, especially those who sell B2B (business to business), know how difficult it can be to get past gatekeepers, get the attention of decision makers, and in general break through all the noise that your prospects will be dealing with on a daily basis.
That's why, when I first encountered the tool that I am reviewing in today's episode, I immediately understood where it's value came from, which can be summed up in one word: disruption.
The tool, called BombBomb, allows you to send one-off video emails to individual people. Listen to the episode to hear me describe how the tool works, why I think anyone in sales should use it, and what results it will help you achieve.
Nextdoor.com is a social media application for local neighborhoods, and from my own observations about 20-30% of the posts on the platform (at least in my neighborhood) are people asking for referrals to local businesses. In this episode of my podcast, I actually read some of the real-life posts from my neighborhood on Nextdoor.com to give you an idea of how valuable this platform is for businesses who want more referrals. I also tell you what opportunities there are on Nextdoor for businesses to promote themselves, both free and paid.
Most local small business owners know that getting word-of-mouth referrals from their customers is key to growing their business while keeping marketing costs as low as possible. However, very few understand what they need to do to make those referrals more likely to happen.
Luckily for them, Stacey Brown Randall has a proven system for dramatically increasing referrals for a local business, and she shared the five steps of that system in episode 211 of the Small Business Marketing Minute Podcast.
Stacey is a certified productivity coach, an adjunct professor with a Master’s in Organizational Communication, and a three-time entrepreneur. She currently has several online coaching programs designed to help business owners get more referrals and increase productivity:
- Growth by Referrals: Growth by Referrals is a proven, step-by-step process that shows you how to create a simple, yet effective referral strategy for your business.
- Take Control of Your Days: Productivity and time efficiency coaching and training that will give you your life back.
- Take Control of Your Business: A business coaching and live accelerator program that will put you back in the driver’s seat of your business.
In my podcast interview with Stacey, we discussed:
- The three most common mistakes small business owners make when it comes to referrals
- The five steps of her referral marketing system for local businesses
- Whether or not local networking groups are worth your time and energy
- Why you're doing it wrong if you have to ask for referrals
In addition to all the information she provided in the podcast, Stacey also has a guide called The Seven Deadly Sins of Referrals, which you can download here.
Google post is a new feature available to local business owners on their Google My Business page. You can write a 100-300 word update (such as an announcement of a sale or upcoming event) which will be displayed in the knowledge graph for your business when it appears in search results. In this episode, I walk you through how to create a Google post and what (as of this recording) seems to be the "best practices" for using this new feature.
I happen to think that local networking groups are one of the most effective ways for small businesses with a tight marketing budget to rapidly grow their customer base. It’s certainly been the experience for me, and if growing your business is a goal for you this year, I hope you will consider trying it also.
The group I'm currently a member of is an independent group called Network NRV, serving the New River Valley economic region of Virginia. Rather than simply tell you about my own experiences with Network NRV, I thought it would be a little more interesting if you heard about the group from one of the founding members, Charlie Whitescarver from Whitescarver Photography LLC.
Charlie is one of the top commercial photographers in the area, specializing in Real Estate photography, professional portraits, and event photography. He and two other local business owners started Network NRV several years ago, and since that time it has grown to 28 members. In our interview, Charlie talks about how starting the group has benefited him and gives some tips about how to get a group like this one started.
Unless you've had your head buried in the sand for the past year, you've probably at least heard the term "chatbot" thrown around. You may even have experienced a chatbot as a consumer, or perhaps even experimented with using one yourself in your business.
Right now, chatbots are something of a "hot topic" in marketing circles, but is this just a fad that will die down eventually, or is this the next major technological shift after the mobile revolution?
For this episode of the podcast, I interviewed one of the top experts on the subject, Peter Lisoskie from Chatbot Nation. Unfortunately, there was a problem with my recording equipment and it only recorded one side of the conversation. So, I went ahead and recorded an episode about Chatbots based on my interview with Peter in which I summarize his take on where the technology is today, where it's going, and who needs to be paying attention to it and using it (spoiler alert--it's everybody).
Listen to the episode to find out what you as a small business owner need to know right now about chatbots so you can make an intelligent decision about whether to use them in your marketing. Once you've listened to the episode, head over to Peter's website to do a chatbot demo so you can experience this technology for yourself.
I recently sold all my rock climbing gear so that my wife and I could buy some kayaks. Being a marketer, I was very much aware of my own journey through the kayak buying process, and the story of how I ended up purchasing the kayaks--and especially who I did (and did not) end up buying them from--contains some great lessons for all small business owners as they build their "marketing hourglass". Listen to the episode to learn about three specific things you should be doing--and one big mistake you should avoid--when it comes to creating your customer's journey.
Recently, United Airlines had a paying customer dragged off of an airplane because he refused to give up his seat for an $800 voucher. The incident went viral, and within a month--after United's stock had plunged in value, after a number of other incidents were publicized by the media (including a suspicious death of a rabbit), and after their reputation had suffered serious damage--they settled a lawsuit with the man for an "undisclosed amount" which was likely in the millions if not tens of millions of dollars.
The irony is that nearly a decade ago, United Airlines experienced a similar situation related to a broken guitar that similarly resulted in damage to their brand that was far, far greater than the amount of money it would have taken to fix the problem in the first place.
What lessons can small businesses learn from this situation? Why do some small business owners, like United Airlines, not seem to be able to learn from incidents like this? Listen to this episode to get answers to these questions, and also hear a positive story about how one local small business owner handled a customer service issue correctly.
Matt Sharp is the co-founder and president of Causely, a tool that helps local brick-and-mortar businesses generate social media referrals while at the same time supporting some really great non-profit organizations. He recently was my guest on the Small Business Marketing Minute podcast to explain how the tool works and what benefits businesses get from using it.
The reason I asked Matt to come on the show is that I was impressed by the unique nature of his tool, in that it solves two very common and important problems that at first glance appear completely unrelated:
- Local business owners know and understand that getting current customers to refer new customers is really important, but often struggle to find ways to encourage people to make those referrals without sounding like they're desperate and begging for help. Offering people monetary incentives to refer new customers often has mixed results at best, and FTC rules prohibit businesses from paying customers to leave positive reviews online (although some do it anyway).
- Nonprofit organizations are constantly looking for ways to get their supporters to give more money, but at the same time understand that people only have so much money they can give away. When it comes to getting support from local businesses in the form of a sponsorship, nonprofits often find it difficult to give any real benefit to the business in return, other than slapping a logo on the back of a T-shirt.
Causely solves both of those problems at once by allowing businesses to automatically donate money to a non-profit organization every time a customer checks in at their location on social media. This makes it possible for a business to support a good cause in a way that actually benefits them beyond simply creating good will among their customers.
When customers check in at the business on social media, they are essentially giving an implied referral to all of their friends on that social media platform. As Matt explains in our interview, customers will often add a nice quote or two about the business when they check in, which adds even more value. However, because the business's donation is based on act of checking in and not on whether or not someone makes a positive statement about the business, there isn't a conflict with FTC rules about incentivizing testimonials.
Listen to the episode to find out how Causely works and what benefits it gives to local businesses.
If you own a local business, you probably know that you should be producing video content to help promote your business online. Despite the fact that you know this, you probably aren't doing it, because you're intimidated by the thought of trying to make a video that represents your business in a professional manner.
You probably think you need all kinds of expensive equipment, video editing skills, and knowledge of video production techniques to make a video that doesn't embarrass you.
If that's what you're thinking, you'd be wrong, and in the most recent episode of my podcast, I prove it by showing you exactly how to produce a very professional-looking video with nothing but a webcam and USB microphone, which combined can be purchased for less than $150.
Listen to this episode to learn how I did it, and then go out and do it for yourself so that you can start reaping the benefits of having good, quality video content to supplement your marketing efforts.
I recently achieved a big win for one of my local small business clients. His website was added to a list of the top 100 blogs in his niche, giving him a high-quality backlink to his website and increased credibility. In this episode, I tell you how I did it and what you need to do to do it for yourself.
If you're a local small business owner that knows content marketing is important but you just don't have the time to create your own content (or the money to pay someone else to do it), then Scott Scanlon has just the solution for you. Scott is the founder and owner of Curation Suite, a tool that makes the process of content curation easier than ever.
What is content curation, you ask? Content curation is basically taking other people's content and using it--legally--to drive traffic to your platform. If you listen to the episode, you'll walk away with some concrete ideas about how and why you should seriously consider developing a content curation strategy for your business.
Today's podcast guest and I both use a very valuable tactic to help our clients improve their marketing message. That tactic is interviewing our client's customers to see what they have to say about the business, instead of simply asking our clients what they think their customers would say about their business.
Liston Witherill is the CEO of Good Funnel, a digital marketing agency based in Portland, Oregon. It focuses on data-driven and performance marketing to help clients increase conversions and hone brand messages. Liston shares the philosophy used by myself and many other of the consultants in the Duct Tape Marketing Consultant Network, which is that before you jump into marketing tactics for a client you must first understand why their customers buy from them.
That's where interviewing our clients' customers helps. In my interview with Liston, we compare notes on how we go about the process of doing the interviews, what questions we ask in the interviews, and what kind of insight into our client's businesses we get from doing it. Liston also discusses how he uses those insights to increase conversions for his clients. If you take the time to listen to the interview, I think you'll walk away with some great ideas about how you can use feedback from your customers to make adjustments to your own marketing strategy that could significantly improve your results.
For the 200th episode of the podcast, I have two "half-episodes" covering topics that don't quite merit a full episode, but that are somewhat time-sensitive.
The topics are changes to how Google displays star ratings for reviews, and an update on my recommendations regarding SSL certificates for websites.
Enjoy!
I've said it before, and I'll say it again--you, as a small business owner, MUST retain top-level administrative access to all web hosting, domain, and social media accounts. The reason I'm harping on this subject yet again is that I recently read a story in the news about an online university who didn't follow this advice, and it nearly cost them $200,000 to fix the problem. Listen to today's episode to hear the story and learn how to avoid this problem in your own business.
If you want to grow your business in 2017 but don't have a lot of money or time to spend on marketing, you're in luck. In my most recent episode of the Small Business Marketing Minute podcast, I give you five simple, affordable, and practical marketing ideas that will actually move the needle for you.
Unless you seriously screw up the implementation of these ideas, they are just about guaranteed to result in more profits and customers for your business. None of them are earth-shattering or revolutionary concepts, but none-the-less most local businesses are not using them. This means that if you have the discipline to use any of these tactics consistently, you'll probably be one or two steps ahead of your competitors.
Listen to the episode to hear the ideas and get tips on how to implement them.
My guest for Episode 197 of the Small Business Marketing Minute podcast was Leigh Martinuzzi, the author of a book called Your Virtual Freedom that is coming out in January 2017. In my interview with Leigh, we discussed some of the many tasks that local business owners can outsource to virtual assistants, and why they would want to do that in the first place.
He also provided some tips about how to work effectively with virtual assistants in order to get the most from their services. If you have never worked with a virtual assistant before or aren’t even sure what a virtual assistant is, then I highly suggest you listen to this episode—what you learn might very well change the way you do business.
Here are some of the questions I asked Leigh in our interview:
- What exactly is a "virtual" assistant?
- What are the benefits of using a virtual assistant instead of a payroll employee?
- What are some common tasks a local business owner might outsource to a VA?
- Is there an advantage to using a virtual assistant agency vs hiring an individual virtual assistant?
- Where are some good places to find virtual assistants?
In addition to answering all of the above questions (and many more), Leigh was kind enough to offer listeners to the show a free advance copy of his book. To get the book, simply click here and then click on the book image for Your Virtual Freedom. When prompted, enter the coupon code FREE to download the book (Note: this will only work up until the book is released in January 2017--after that time, you can pick up a copy on Amazon).
My most recent guest on the Small Business Marketing Minute podcast was Tom Corson-Knowles, the founder of TCK Publishing and ebookpublishingschool.com. One of the things he specializes in is helping business owners write and publish books so that they can position themselves as a trusted authority in their niche.
As you know if you're been reading my blog or listening to my podcast for any length of time, I wrote and published a book in 2015 about small business marketing that has helped my business grow significantly since that time. Naturally, this has made me a big believer in book authorship as a marketing tactic for local business owners.
Many of you reading this right now are probably thinking to yourself that this sounds like a great strategy for other people, but would never work for you, because...
- You're not a good writer...
- You don't have the time to write a book...
- You don't have anything interesting to say...
- It's a tactic that just wouldn't work for your industry...
...or any of a half-dozen other excuses. If that's the case, then you need to listen to my interview with Tom, because he blows all those excuses right out of the water. The truth is, as Tom explains, that the only thing standing between you and a book with your name on the cover is your limiting beliefs.
In our interview, I ask Tom:
- Why local business owners should consider writing a book
- How they can decide what to write about
- How they can go about getting the work done even if they aren't a great writer
I also asked Tom to share a real-life example about a local business owner who successfully used book authorship to increase his sales, and the example he shared is actually one that many local business owners can replicate.
Listen to my interview with Tom Corson-Knowles and learn all about how to write and publish a book to promote your business.
At this year's Duct Tape Marketing Summit in Phoenix, Arizona, we had a number of top marketing experts come and speak about their areas of expertise. They had lots of great information on everything from Facebook advertising to sales processes. In today's episode, I give a short summary of what each expert talked about and let you know where you can go to learn more about them.
Small business owners make important decisions just about every day, and in many cases those decisions have important ramifications for the future of their business and even their life. Sometimes the pressure of making so many important decisions can be paralyzing and frightening.
In his new book Decide, Jim Palmer, a successful business coach and the creator of Dream Business Academy, lays out a step-by-step process for making some of the most important decisions any entrepreneur will face. Specifically, among other things he addresses:
- Deciding to be authentic
- Deciding to delegate
- Deciding not to be perfect
- Deciding to "take out your head trash"
- Deciding to be profitable
Listen to the episode to learn more about Jim's decision-making process that he teaches to business owners.
For local business owners, there probably isn't any marketing subject that is more confusing and misunderstood than search engine optimization. In fact, there is so much confusion about this subject that there are many less-than-reputable companies and even outright scammers that are taking advantage of the confusion to sell "SEO services" to local businesses that are either completely ineffective or that actually do more harm than good.
Luckily, a new book by Phil Singleton and John Jantsch called SEO for Growth goes a long way towards busting many of the myths about SEO and clearing up the confusion. Written in language that even non-technical local business owners can understand, the book covers everything from how to design a website with SEO in mind to good link-building strategies.
On this week's episode of my podcast, I'm joined by Phil Singleton to discuss the new book. Some of the questions I ask Phil in the interview include:
- What are some of the biggest myths about SEO among local business owners?
- What criteria should local business owners use when selecting and SEO professional to work with if they choose to outsource this task?
- What's the big deal about setting up a Google My Business page, and why should local business owners care about it?
- What are some of the scams related to SEO that local business owners should watch out for?
Listen to my interview with Phil to hear his answers to these questions.
Have you ever wished your business had a mobile app that your customers could use to request service, download coupons, access important documents, watch how-to videos about your products or services, etc?
What if I told you that you can now have such an app for less than $400 a year? Better yet, what if it were completely customizable in every way, and what if users of the app could send it to a friend instantly using a text message?
Do I have your attention? Good. Because this app exists, and if you want it you can literally start using it within a few minutes. Listen to this episode for details, and then go to http://redpointmarketingconsultants.com/app/ to get your app.
The FAA recently announced that by this time next year, it estimates there will be 600,000 commercial drones operating in the U.S. Many of them will either be operated by small businesses or will be serving small businesses in some way. In today's podcast, I talk about eight different types of businesses who might be impacted by drones, especially when it comes to marketing.
One of the most under-utilized social media platforms for local business owners is LinkedIn. Many of them don't even have a LinkedIn profile, and those that do often are not doing much with it. However, when used correctly it can be a very effective marketing tool, especially for B2B marketing or for finding strategic partners. In today's episode, I interview Liam Austin, the founder of Entrepreneurs HQ, about LinkedIn marketing. We also discuss his upcoming online video success summit, and what you'll learn if you attend (the summit is free, by the way).
One of the most effective and affordable marketing strategies around is also one of the least sexy and most underutilized. That's the message shared by Shaun Buck, the CEO of The Newsletter Pro, in my interview with him for this episode.
The strategy Shaun is speaking about is customer retention--i.e., increasing the average amount of time that a client or customer pays you for your services. You see, although you might like to think that when someone becomes your customer, they will be your customer forever, deep down you know that's not true. By making a conscious effort to increase the value of your customers by forming a close relationship with them, you will make it possible to spend more money to acquire a new customer.
Not only that, but you'll get more referrals from your customers if they feel a strong connection and affinity for your brand.
In my interview with Shaun, we talk about why customer retention is such an important marketing strategy, and why so many business owners aren't paying more attention to it. We also talk about how Shaun has used the tactic of print newsletters very successfully to increase customer retention both for his own business and for the clients of The Newsletter Pro.
I guarantee that if you listen to the interview, by the end of it you'll be fired up about starting a printed newsletter for your business (or hiring Shaun to do it all for you).
I have an opening in my schedule for a new client, and since I don't like waiting around hoping a new client will turn up, I'm making an very special offer to the next small business owner who becomes my client. Listen to today's episode to find out what the offer is and how you can take advantage of it.
What does an award-winning craft beer have to do with small business marketing? Well, if that beer is Pliney the Elder (produced by the Russian River Breweing Company), then it is the perfect case study in scarcity marketing--that is, the strategy of limiting the supply of a product or service in order to drive up the demand. In today's episode, I talk about the Pliney the Elder phenomenon and how you can use scarcity marketing in your own business.
Paul VanWagoner from ESPN Radio in Blacksburg, VA provides some great tips about how to get the most out of radio adverting. In my interview with Paul, we discuss what types of businesses should be advertising on the radio, what common mistakes businesses make in their radio ads, and what strategies they should use for successful radio advertising campaigns.
If you’re one of the many local business owners who is frustrated or confused about what’s going on with your Google My Business page (which used to be your Google+ page, which used to be Google places, which is kinda sorta the same thing as your Google Maps listing but not really…), I feel your pain.
I deal with this stuff every day; helping businesses set up and optimize their Google My Business pages is part of my job, and even I get confused sometimes. In my opinion, Google has really made a mess of this and has done a terrible job explaining to local business owners what they need to do to properly set up their page.
In an attempt to clear up some of the confusion about Google My Business and help you take advantage of the opportunity it presents, in this week’s podcast episode I explain how to optimize your Google My Business page and how to leverage it to become the top-rated provider in your local area.
Today's episode features another small business marketing case study, this time with a local accountant.
I think you'll enjoy this case study, because prior to working with me the accountant was in a situation very common for local small business owners. He was heavily invested in "traditional" marketing tactics like the Yellow Pages and sponsoring local events, while at the same time not having much of an online presence. In my interview with the CPA, we discuss how our project changed that and what results he is seeing from our work.
As we make our way slowly and painfully through the 2016 presidential campaign season, a lot of attention has been paid by the media on how the top candidates are running their campaigns. Essentially, a presidential campaign is a small business. It has employees, it needs to generate income, and--above all--it needs to market itself. In fact, in the political world "campaigning" is basically another word for marketing.
With that in mind, small business owners can learn some valuable lessons from the presidential campaigns--which, in some cases, are more about what not to do than what to do. This is especially true when it comes to Donald Trump's campaign, which has been in the news recently due to the fact that he just fired his campaign manager and is lagging far behind rival Hillary Clinton when it comes to fundraising.
There are many reasons that Trump's campaign is struggling that have nothing to do with marketing, but there is one area where he is dropping the ball and making the same mistake that many small business owners do (ironic, given the fact that he is trying to brand himself as a great businessman)--and that is not using email marketing properly or even at all. Listen to today's episode to find out what he did wrong and how you can avoid the same mistakes.
Recently, Google took what is called a "manual action" against my website due to the fact that they erroneously believed that I was engaging in "link schemes"--i.e., selling links on my site for the purpose of helping other sites increase their domain authority. I actually wasn't doing anything wrong, but the process of getting the issue sorted out and getting back on Google's good side was very eye-opening and educational for me.
If nothing else, the experience hit home the fact that when Google decides you are doing something wrong, you are guilty until proven innocent. This very topic is actually the subject of a lawsuit against Google making its way through the courts right now--more on that below.
Another thing I learned in the process of researching how to resolve this manual action was that apparently I wasn't the only one dealing with this issue right now--there appears to be some sort of a crackdown going on regarding outbound links, as this article in The SEM Post points out.
Because link-building is such a huge part of SEO, and because Google's actions both against me and in the two examples sited above really throw into question what is and isn't a "legitimate" link as far as Google is concerned, I thought this was an important topic to cover on my podcast.
If you've owned a business for more than a week, you've probably started getting them. I'm talking about those robo-calls that begin with a message of "This is so-and-so, your local Google specialist..." or something to that effect. The message then goes on to say some variation of the following:
- There is a problem with your Google listings.
- Your business is not appearing in Google search results.
- There are negative reviews about your business.
- There is a problem with your Google+ page.
Those are the messages I've heard personally (yes, I get these calls too), but I'm sure there are other variations. The bottom line here is that these calls are a scam. There may or may not be a problem with your local directory listings, your business may or may not have negative reviews online, and your business may or may not be appearing at the top of search results for keywords related to your industry. However, there is one thing I can guarantee: the reason you are getting the robo-calls has nothing to do with any of the above.
Listen to this episode to learn what is actually going on.
It's one thing to tell you on this podcast about small business marketing tactics and strategies that should work, but it's another thing to actually show you a real-life example of a case where they have worked. That's exactly what I do in today's episode, as I interview one of my clients--Jimmy Dedmond, the owner of Odds & Ends Home Improvement. Jimmy's handyman business has really taken off since we began working on creating a marketing system for him earlier this year, and in our interview we tal.ked about how tactics like search engine optimization and reputation marketing have helped him get new customers.
One of the most important skills a local small business owner must master is that of capturing and holding the attention of their ideal customer. That topic is the subject of the book Captivology by Ben Parr, which won a 2016 Small Business Book Award in the category of marketing from Small Business Trends magazine.
Ben is a widely acclaimed tech journalist who has advised many well-known brands including Lufthansa, Rebelmouse, and AngelHack. He has served as the Co-Editor and Editor-at-Large of Mashable and has been named one of the Forbes 30 Under 30.
In his book, Ben defines three types of attention that marketers must be aware of and take into account–immediate attention, short attention, and long attention. He also identifies seven “triggers” that we can use to capture these types of attention.
In my interview with Ben, we discuss how a local business owner can use these seven triggers to make their marketing more effective.
This week, Google announced that they will start allowing businesses to advertise on Google maps via "promoted pins". In today's episode, I go over what they mean by that, and speculate on how the program might work and what it means for the typical local business owner.
This week, Budweiser announced what has to be one of the stupidest marketing ideas in history. They said that they will be changing the label on cans of their flagship beer this summer so that instead of saying "Budweiser" they say "America". Apparently the Belgian-owned company thinks that this will help them sell more beer. While I think that this particular idea should have never made it out of the boardroom, there is validity in the idea that simply changing the way you package or brand your products or services can increase sales. In today's episode, I suggest some ways that small business owners can do some creative branding to help grow their business with little to no expense.
In my most recent episode of the Small Business Marketing Podcast, I interviewed Chris Risse from Mediaryte about how to create a compelling story for your business that inspires your customers and makes them loyal to your brand.
From operating his own business for the past decade, experiences working with a wide variety of clients, and a period of being a teenage online business entrepreneur, Chris has learned how diverse the small business world is and the characters that make it up. By identifying character traits and roles played by himself and others, Chris came to understand that it takes all kinds to create a rich and vibrant business community around you to be successful. Most important of all, is he found that these roles change with time and with new people. By understanding your character, the character of others, and the different roles we play, you can understand how to connect your story, through networking and marketing, with your audience. Use the player below to listen to my interview with Chris, and then head over to chrisrisse.com to subscribe to his podcast and learn more about effective storytelling.
The book I wrote last year has been nominated for marketing book of the year for 2015 by Small Business Trends, a popular online magazine! I need your help to win the award. Cast your vote by clicking here and hitting the red button, or go to the home page of my website at www.redpointmarketingconsultants.com and use the link on that page to vote.
In today's episode, I teach you about "contact marketing", which is a term coined by Wall Street Journal cartoonist Stu Heinecke, who recently wrote a book called How to Get a Meeting With Anyone. Contact marketing is all about connecting with someone who could transform your business. This could be a major client, an influential strategic partner, or a famous mentor. Listen to the episode to find out when you should use this type of marketing and get some ideas you could use in your own contact marketing campaign.
I find myself covering this important topic once again as I continue to encounter small business owners who just haven't gotten the message yet. Enough is enough! Take control of your digital assets like your domain name, website hosting, and social media profiles NOW before you are faced with a situation like the real-life example I give in today's episode.
Three years ago this month, I made the best business decision of my life when I joined the Duct Tape Marketing consultant network. In today's episode, I explain what exactly that network is all about, why I decided to join, and how it has helped me grow my business and better serve my clients. Listen to the episode to hear my story, and then visit http://ducttapemarketingconsultant.com/ to learn more about the network and either find a consultant near you to hire (if you are a small business owner) or find out how you can get involved in the network (if you are a marketing services provider).
One of the most powerful principles you can use to help your business become more successful is the principle known as "Act As If". This principle simply states that the best way to become what you want to be someday (or what you want your business to be like someday) is to start acting as if you already have achieved your goal.
Now, I'm not suggesting that you lie or deceive people. I'm simply saying that if you start operating your business in a manner similar to how a highly successful business in your industry operates, people will begin to treat you as if you are highly successful. It will be easier to make them know, like, and trust your business, and that's really what marketing is all about.
In this week's episode of my podcast, I give you a few examples of very low-cost ways that your business can start "acting as if". I also share a case study involving how I helped transform one of my client's busiensses using this principle.