The Bossy. Type: Recent Episodes
Alyce Greer
The Bossy. Type, hosted by Alyce Greer of Bossy. Copywriting, is your unconventional how-to for building a bold business or personal brand through the power of words and sometimes, other creative stuff. The bonus? You’ll amass a cult following, make some cash and steal all of the attention in your industry. All without spilling a drop of rosé.You dream of running a crazy popular, successful brand, but you’ve got no idea where to start. You’re trying to do all the things you’re meant to, but have run out of time (and hands). You know you offer something unique, but have trouble communicating it. You suck at words, branding and/or being creative, and wish you had enough money to outsource.Every Tuesday and Friday, Alyce will dish her copywriting and brand-building tips through bite-sized lessons. When that gets boring, she’ll quiz experts on graphic design, branding, marketing and social media, and chat to the people behind your favourite bold brands, so you can learn from their stories, secrets and mistakes. As a regular listener, you’ll feel armed and ready to DIY (and dominate).Join the Bossy. posse by subscribing and for more copywriting, content and brand-building tips and resources, check out https://www.bossycreative.com or @bossy.copywriting on Instagram.
Once you've listened to this, go straight to https://www.bossycopycollege.com/free-lecture and download my free lecture! It's all about how to build a confident brand that lands clients, makes money + stands out, so if you're a business owner or freelancer that wants to go off in 2023, you can't miss it.No idea where to start with your website copy? Guilty of writing fluffy, sweet emails? Want to take up more space on Insta? In this ep, I break down my favourite tricks for sounding more confident across all of your platforms.
In this episode, I cover:
- Getting into character before you write
- Planning out your messages
- Copy non-negotiables for a strong website
- Writing emails confidently
- Shy words to leave out of your emails
- How to plan + write attention-grabbing captions
Make sure you're following both of Bossy.'s Instagram accounts for maximum goodness: @bossycopy.coach and @bossycopy.studio.
If you liked this episode and The Bossy. Type podcast, please take a minute to follow, and leave a rating/review. You can do that right now by clicking here and choosing your platform. If you loved this episode, take a screenshot and share it to your Stories! You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.
Once you've listened to this, go straight to https://www.bossycopycollege.com/free-lecture and download my free lecture! It's all about how to build a confident brand that lands clients, makes money + stands out, so if you're a business owner or freelancer that wants to go off in 2023, you can't miss it.
If you're a service provider (and clients are coming to you for your specific skills, expertise or process!) I strongly believe your personality should inspire your brand voice — which is exactly what I've done with Bossy. By doing this, your dream clients will be drawn to you, your business will feel authentic and your content will reflect the experience of working with you. Pen's at the ready; here's how it's done.
In this episode, I cover:
- How to unpack your personality, including fun questions to ask yourself
- How to dial up your personality for the sake of your brand
- How to inject more of your personality into your copy + content
Make sure you're following both of Bossy.'s Instagram accounts for maximum goodness: @bossycopy.coach and @bossycopy.studio.
Wanna keep the conversation going or be Instagram pals? Come follow us here and say hi in the DMs.
If you liked this episode and The Bossy. Type podcast, please take a minute to follow, and leave a rating/review. You can do that right now by clicking here and choosing your platform. If you loved this episode, take a screenshot and share it to your Stories! You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.
Once you've listened to this, go straight to https://www.bossycopycollege.com/free-lecture and download my free lecture! It's all about how to build a confident brand that lands clients, makes money + stands out, so if you're a business owner or freelancer that wants to go off in 2023, you can't miss it.Now, you know your girl loves to talk about personal brand, confidence, and standing out in your space. This is not because I just love attention (lol) but because over the past 6 years I’ve discovered you NEED confidence (in yourself and your business) if you want to kick ass. So today, I’m taking you through a bunch of things that I did in order to build a brand with Bossy.-level confidence.
In this episode, I cover:
- Why you should care about building a 'confident' brand
- Finding your niche
- Developing your own brand voice
- Scaling your business in an 'on-brand' way
- Being consistent on your platforms
- Ignoring what everyone else is doing
- Speaking with conviction
- Business-related mindset traps
Make sure you're following both of Bossy.'s Instagram accounts for maximum goodness: @bossycopy.coach and @bossycopy.studio.
Wanna keep the conversation going or be Instagram pals? Come follow us here and say hi in the DMs.
If you liked this episode and The Bossy. Type podcast, please take a minute to follow, and leave a rating/review. You can do that right now by clicking here and choosing your platform. If you loved this episode, take a screenshot and share it to your Stories! You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.
Love what you hear in this episode? Make sure you enrol in Caption Coach! It's my workshop mini-course that will help you confidently create Instagram content that saves you time, stands out from the sea of same, and scored crazy high engagement. Enrol for instant access: https://www.bossycopycollege.com/caption-coach
In 2023, I'm planning to shake up Bossy.'s content — big time. The first item on my list? Instagram. ICYMI, we introduced a shiny new second account. In this episode, I break down why I've done it, how they'll differ and the exact content creation process I use for max engagement.
In this episode, I cover:
- How I'm viewing Instagram in 2023
- Why I've introduced a new Insta account
- My content pillars for each account
- How I plan on brainstorming creative ideas and writing engaging captions
- Why repurposing content is a game-changer for your to-do list
Make sure you're following both of Bossy.'s Instagram accounts for maximum goodness: @bossycopy.coach and @bossycopy.studio.
Wanna keep the conversation going or be Instagram pals? Come follow us here and say hi in the DMs.
If you liked this episode and The Bossy. Type podcast, please take a minute to follow, and leave a rating/review. You can do that right now by clicking here and choosing your platform. If you loved this episode, take a screenshot and share it to your Stories! You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.
SAVE THE DATE! Tuesday 28 FebruaryCome along to Content Class (it's free!) where I'll give you the simple 3-step process I use to create Bossy.'s content, and give you an idea-to-caption breakdown of the posts that have received over 100 saves! To come along live or catch the replay, make sure you're registered: https://www.bossycopycollege.com/caption-coach-masterclass.
As business owners, our own social media channels always fall to the bottom of the list. It doesn't help that content creation is SO time-consuming, and it's always impossible to think of a caption. But before you give up, let me explain five reasons why your captions have never been so important.
In this episode, I cover:
- How to grab a scroller's attention
- Examples of raw + relatable content that works
- Competing with TikTok and why you don't need to introduce yet another platform
- Using your captions to convey your brand personality
- How captions can help you tick off every marketing goal
Enrol in Caption Coach — my workshop mini-course — and learn to confidently create Instagram content that saves time, stands out in a sea of same and scores crazy high engagement. The best bit? It only takes half a day to complete. Enrol here!
Wanna keep the conversation going or be Instagram pals? Come follow us here and say hi in the DMs.
If you liked this episode and The Bossy. Type podcast, please take a minute to follow, and leave a rating/review. You can do that right now by clicking here and choosing your platform. If you loved this episode, take a screenshot and share it to your Stories! You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.
Launching a course, program or service? You might not realise just how important your copy is. Learn from my recent launch to write super creative, highly converting copy across your platforms so you can stand out and make sales.
In this episode, I cover:
- Why you should care about launch copy
- Improving click + open rates
- The Instagram content that performs best
- The DM strategy you need to start using
- What to include in your sales page
Wanna keep the conversation going or be URL friends? Come find me @bossy.copywriting on Insta!
If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.
Bossy. Copy College is officially taking enrolments for the Class of 2023!
This self-paced course is for product + service based businesses and freelancers who want to confidently DIY a killer tone of voice and write every word needed for a brand that makes a serious punch — all without spending hours staring at the f***ing blinking cursor, or $15k+ with an agency.
The college doors close at 11:59pm on Tuesday 13 December — no exceptions.
In this episode I cover:
- Why BCC is so much more than a copywriting course
- How it will help you level up your biz in 2023
- What you'll achieve in every module and lesson
- What's included in your enrolment
- Payment plan options available
- All the enrolment info you need
If you're ready to make 2023 your biggest year of business ever, and become super confident with your brand, copy and content, ENROL NOW!
https://www.bossycopycollege.com/enrol
- Pay in Full
- 12 Month Payment Plan
Got a Q or not sure it's suitable for you? Come find me @bossy.copywriting on Insta!
If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.
SAVE THE DATE! Thursday 8 December 2022 @ 10am AEDT.I'm hosting an epic (free!) masterclass that will teach you to build a confident brand that lands clients, makes money + stands out clients to book you, buy stuff and bow down to your brand? To come along (or catch the replay) you MUST here: https://www.bossycopycollege.com/lecture-series-register.Are you a service provider, freelancer or creative? Your tone of voice + copy is going to be a lot different than your product business counterparts. For starters, it's all about you. In this ep, we go over how to weave your personality through your copy, so it actually sounds and feels like you.
In this episode, I cover:
- Why you should harness your personality
- The difference between creative and natural brand voices
- Questions we ask to distill our client's personality
- How to weave your findings through the copy
- Real examples of personal brand copy we've written!
Wanna keep the conversation going or be URL friends? Come find me @bossy.copywriting on Insta!
If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.
SAVE THE DATE! Thursday 8 December 2022 @ 10am AEDT.I'm hosting an epic (free!) masterclass that will teach you to build a confident brand that lands clients, makes money + stands out clients to book you, buy stuff and bow down to your brand? To come along (or catch the replay) you MUST here: https://www.bossycopycollege.com/lecture-series-register.Introducing my favourite copy hack of all time: the word + phrase bank — think of it as a shortcut to engaging, creative, easy and effective copy! The best bit? You don't need to be an expert; it takes just 4 steps to totally level up your words. Here's how.
In this episode, I cover:
- What a word bank is, and why you need one
- Creating a theme or creative angle
- Building your own word + phrase bank
- Where to weave the theme in your copy
- Real Bossy. client examples!
Wanna keep the conversation going or be URL friends? Come find me @bossy.copywriting on Insta!
If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.
SAVE THE DATE! Thursday 8 December 2022 @ 10am AEDT.I'm hosting an epic (free!) masterclass that will teach you to build a confident brand that lands clients, makes money + stands out clients to book you, buy stuff and bow down to your brand? To come along (or catch the replay) you MUST here: https://www.bossycopycollege.com/lecture-series-register.Ever wondered how to sell — without actually selling? As a business owner, it's your MOST important job, but it doesn't always come naturally. Today I'm sharing my best tips for selling naturally, honestly and authentically.
In this episode, I cover:
- Why sales is your most important job!
- Marketing tricks to watch out for
- How to sell to people naturally + authentically
- The right language to use
- Using pain points, frustrations, dreams + desires
- Creating high value content
- Why you should focus on your own brand
- Whether you should talk about yourself
- Psychological tools to use — or not use
- To discount, or not to discount
Wanna keep the conversation going or be URL friends? Come find me @bossy.copywriting on Insta!
If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.
SAVE THE DATE! Thursday 8 December 2022 @ 10am AEDT.I'm hosting an epic (free!) masterclass that will teach you to build a confident brand that lands clients, makes money + stands out clients to book you, buy stuff and bow down to your brand? To come along (or catch the replay) you MUST here: https://www.bossycopycollege.com/lecture-series-register.In the masterclass we'll be exploring the power of a confident, authentic, look-at-me brand. This episode will give you a taste of what's to come, plus 3 of my favourite take-home exercises for boosting your confidence and authenticity instantly.
In this episode, I cover:
- Why you should aim for a confident brand
- How its (positively) impacted Bossy.
- How you can build a more confident brand
- Finding your niche
- Leveraging your own personality
- Dealing with mindset blocks
Wanna keep the conversation going or be URL friends? Come find me @bossy.copywriting on Insta!
If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.
SAVE THE DATE! Thursday 8 December 2022 @ 10am AEDT
Want your dream clients to book you, buy stuff and bow down to your brand?
In this free masterclass, I'll teach you how to make a Bossy.-sized bang in 2023 using the exact framework I applied (and continue to apply) to Bossy. Copywriting.
To come along (or catch the replay) you MUST be registered. Head here to save your seat: https://www.bossycopycollege.com/lecture-series-register.
Something's coming! On Thursday 8 December, I'm throwing a huge live masterclass and opening the doors to Bossy. Copy College, Class of 2023. Want in? Be following @bossy.copywriting on Insta, where I'll reveal everything reeeeeal soon.
It's a question I get asked all the time: should you DIY the copywriting process or cut your losses and hire a professional? Spoiler alert: They're both awesome. Today, I'll break down the pros and cons of each so you can make the best decision for your biz.
In this episode, I cover:
- What copywriters can do that you can't
- Freeing up your time for the important stuff
- What to choose if you're in a rush
- The cost difference
- Why you might be the best person to writer your copy
- Dealing with a overwhelm and lack of confidence
- What to look for in a DIY course
- The pros and cons of both sides!
Wanna keep the conversation going or be URL friends? Come find me @bossy.copywriting on Insta!
If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.
Something's coming! On Thursday 8 December, I'm throwing a huge live masterclass and opening the doors to Bossy. Copy College, Class of 2023. Want in? Be following @bossy.copywriting on Insta, where I'll reveal everything reeeeeal soon.
Let's talk about the (green) elephant in the room: costings. Despite the agency fees, our pricing pack doesn't turn off clients — in fact, it helps us land them! In this ep, I'm gonna teach you how.
In this episode, I cover:
- How we stay booked and busy, despite the fees
- The best structure for your pricing pack
- How to write your services pages strategically
- Adding personality without being unprofessional
Wanna keep the conversation going or be URL friends? Come find me @bossy.copywriting on Insta!
If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.
Something's coming! On Thursday 8 December, I'm throwing a huge live masterclass and opening the doors to Bossy. Copy College, Class of 2023. Want in? Be following @bossy.copywriting on Insta, where I'll reveal everything reeeeeal soon.
It'll come as no surprise we do brand voice development differently to every other copywriter and agency. These fun creative exercises are a huge part of our process — not just because they help us think out-of-the-box, but because they create super unique brands. In this ep, I'm teaching you how!
In this episode, I cover:
- Brand voice development, Bossy. style
- How to think more creatively
- Why games are a huge part of our process
- The exercises we use to create an epic brand voice
Wanna keep the conversation going or be URL friends? Come find me @bossy.copywriting on Insta!
If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.
Guilty of calling it your 'little business'? Suffering from comparison trap? Embarrassed by... literally everything you write? Sounds like you need a confidence boost.
In this episode, I cover:
- What it means to be a 'confident brand'
- How I built Bossy., the MOST confident brand
- How I differentiate between my personality and Bossy.'s
- 6 major signs you need a confidence boost
- How to diagnose — and solve — the issue/s
Wanna keep the conversation going or be URL friends? Come find me @bossy.copywriting on Insta!
If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.
This episode is brought to you by my free masterclass, Copy Camp. Steal my creative processes for crafting bold brand voices and writing creative copy that $ells! Head to https://www.bossycopycollege.com/copycampmasterclass to check it out.
ICYMI, this masterclass went down live in July. Lucky for you, the main event is still available to watch at the link above. It's 1.5hrs of goodness! In this episode, I'll drop the biggest value bombs.
Keep your eyes peeled, cos in December 2022, there'll be a brand new epic masterclass going down!
In this episode, I cover:
- How to convert your customers
- What it means if 'everyone' is your customer
- Things you shouldn't spend your money on
- What tone of voice can do for your brand
- How DIYing copy can SAVE you time (and make money)
- Why sales copy doesn't work (and what does)
Want to be friends, or keep the conversation going? Come find me @bossy.copywriting on Insta!
If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.
This episode is brought to you by my free masterclass, Copy Camp. Steal my creative processes for crafting bold brand voices and writing creative copy that $ells! Head to https://www.bossycopycollege.com/copycampmasterclass to check it out.
Lately, I've become obsessed with checking my Instagram analytics to see how my posts are performing, and the content I need to post more of. There's one type of content that lands me 100+ saves, every time.
In this episode, I cover:
- Why saves are so important
- The type of content that gets me at least 100+ saves
- How you can identify your own saved content
- A breakdown of the 7 best-performing saved posts
- The actual analytics behind each caption, and why they worked
- My tips for getting similar results
You'll also need these Instagram posts to follow along:
- "We vs. You"
- Confident emails
- Theming your copy
- Spot the difference
- How did I write that?
- How I make emails more fun
- Word association
Or, follow along @bossy.copywriting on Insta!
If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.
After a year-long hiatus, The Bossy. Type is back on the airwaves. What better way to kick things off than a big 'ol catch-up?
In this episode, I cover:
- Where we've been this year!
- How Bossy. HQ has grown up (staffing, services + more)
- Bossy.'s courses + mini-courses you can enrol in
- Biiiiig exciting plans we have for 2022/2023
- The new copywriter mentor program we're launching
Get a taste for Bossy. Copy College (and steal all of my creative processes!) by heading to bossycopycollege.com/copycampmasterclass and registering for the free 1.5hr masterclass.
If you're tempted to check out my mini content course, Caption Coach, go straight HERE. There's 3 hour-long workshops + 6 epic bonuses to dive into!
Wanna be Insta friends? Come find me @bossy.copywriting.
If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.
This episode is brought to you by my free masterclass, Bossy. Summer School:How to DIY a bold brand voice + cheeky copy, so you can stand out, sell out, sound like you + save loads of time. It's going down Thursday 2 December @ 10am (AEDT)! Register here or via https://www.bossycopycollege.com/summerschool.Introducing Bad Cookie, the inappropriate brand I built for Bossy. Copy College, and an example of what happens when I do whatever the f*ck I want when it comes to brand voices and copy.
I created Bad Cookie for Bossy. Copy College only, but seeing as he’s already got a bit of a fanbase, I couldn’t help but share a bit about him, and how I built the very bold character that he is — and then brought that character to life through words.
In this episode, I cover:
- How I came up with the Bad Cookie concept
- The creative exercises that developed the voice
- Brainstorming word + phrase banks
- Bad Cookie's fun About Us page (+ dating profile!)
- Writing welcome emails in character
- Using content themes + caption formulas
- Examples of Bad Cookie's Insta captions
- Attention-grabbing unboxing copy
For a complete step-by-step of Bad Cookie's About Us page, head to bossycreative.com to download the Can I Get Your Attention? workbook, which shows you how to create a non-boring About Us page in 4 steps. Just like Bad Cookie.
Wanna be friends?
- Bossy. Copywriting
- The Bossy. Shop - Resources, ebooks & templates
- @alycealyce Instagram
- @bossy.copywriting Instagram
If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.
This episode is brought to you by my free masterclass, Bossy. Summer School:How to DIY a bold brand voice + cheeky copy, so you can stand out, sell out, sound like you + save loads of time. It's going down Thursday 2 December @ 10am (AEDT)! Register here or via https://www.bossycopycollege.com/summerschool.
In my upcoming masterclass, I'm diving into writing killer copy for Instagram. But first, let's look at some of my best-performing posts and I how I wrote the captions to match, so you too can break the internet.
In this episode, I cover:
- Why I've been giving a lot more attention to Insta lately
- What I do to get bigger, better results
- How long it takes me to write a caption
- My exact start-to-finish process for Instagram posts
- A look at 5 of my best performing posts + a breakdown of how I wrote each caption
- My secret hack for writing captions FAST
- How you can learn more about caption writing with me
You'll also need these Instagram posts to follow along:
- Music to write to
- How I make emails more fun
- Deep thoughts
- Supergroupie spotlight
- Social retainer service
Join me on Thursday for the Bossy. Summer School masterclass! Register here to come along live, or receive the replay link.
I'm also doing a workshop with Allbright Australia soon: How I write Instagram captions that stop the scroll. RSVP for that one here!
For more DIY goodness straight out of Bossy. Copy College, head to bossycreative.com to download the Can I Get Your Attention? workbook, which shows you how to create a non-boring About Us page in 4 steps.
Wanna be friends?
- Bossy. Copywriting
- The Bossy. Shop - Resources, ebooks & templates
- @alycealyce Instagram
- @bossy.copywriting Instagram
If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.
A lot of businesses get their auto email flows wrong — especially in the early days. They pay all their attention on the 'big stuff' (websites, packaging etc) and leave their Very Important Emails to their email or commerce platform. But the standard templates don't cut it, and it affects everything from your customer relationships to your bank balance.
Here, I run through the email flows that you absolutely need if you’re a ecomm business. For 'open me!' subject lines to match, follow this ep with episode 35.
In this episode, I cover:
- The benefits of a chefs kiss automated email sequence
- The email flows you need like, yesterday
- The purpose of each email + what to include
- How to save time when creating your email flows
For more DIY goodness straight out of Bossy. Copy College, head to bossycreative.com to download the Can I Get Your Attention? workbook, which shows you how to create a non-boring About Us page in 4 steps.
Wanna be friends?
- Bossy. Copywriting
- The Bossy. Shop - Resources, ebooks & templates
- @alycealyce Instagram
- @bossy.copywriting Instagram
If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.
Do you open enewsletters? Probably not. Most people are brutal with their inbox — add to that the average open rate of emails is only about 21% (according to Mailchimp), and it’s not looking good for the contents of YOUR emails. It just goes to show the subject line is IT — so you better give it the love and attention it deserves.
Today, we’re dissecting subject lines and how we can make them our bitch, with a lesson taken from Bossy. Copy College.
In this episode, I cover:
- The two parts of your subject line you need to know
- Top tips for open-me subject lines, from Bossy.'s creative copywriter, Anna
- A sneak peek into our process for writing fun (+ effective) subject lines
- Our subject line examples for welcome, post-purchase, abandoned cart + winback emails, using the two custom brands created for Bossy. Copy College
For more DIY goodness, head to bossycreative.com to download the Can I Get Your Attention? workbook, which shows you how to create a non-boring About Us page in 4 steps.
Wanna be friends?
- Bossy. Copywriting
- The Bossy. Shop - Resources, ebooks & templates
- @alycealyce Instagram
- @bossy.copywriting Instagram
If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.
One of the biggest struggles when it comes to SEO is trying to strike a balance between SEO copy and creative copy. Many copywriters will tell you they do both — they probably don't.
Our SEO writer, Taylah, hosts a guest lecture as part of Bossy. Copy College and for today's ep, I'm stealing some of her favourite tips that you can implement for yourself.
In this episode, I cover:
- What is SEO
- What killer SEO can do for your business
- Why it's near impossible to have SEO copy, without forfeiting tone of voice (and our special process for making it happen)
- Where to research your SEO keywords
- Taylah's tips for weaving them through your copy
For more DIY goodness, head to bossycreative.com to download the Can I Get Your Attention? workbook, which shows you how to create a non-boring About Us page in 4 steps.
Wanna be friends?
- Bossy. Copywriting
- The Bossy. Shop - Resources, ebooks & templates
- @alycealyce Instagram
- @bossy.copywriting Instagram
If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.
Eight months later and The Bossy. Type is back! I've been working on my first ever course, Bossy. Copy College, all year and have learned so much about my own process. One of the biggest revelations was how I write About Us pages, bios and brand stories.
After unpacking and refining my method, I couldn't help but share it — especially because these pages have a reputation for being insanely difficult to write (seriously, who wants to talk about themselves that much???). This process is SO easy, yet it always results in an effective and highly engaging About page.
In this episode, I cover:
- Why none of us like the About Us page
- My checklist for a 'successful' About Us page
- How I write them differently to everyone — including other copywriters
- Why About Us pages are not like other website pages
- My exact 4-step framework to an attention-grabbing About Us
- The free workbook that's packed with visual layouts, hidden gems, topic lists and a full example, written by me
- Details on Bossy. Copy College, launching early December!
Before you listen, head to bossycreative.com to download the Can I Get Your Attention? workbook (look for the orange banner!)
Wanna be friends?
- Bossy. Copywriting
- The Bossy. Shop - Resources, ebooks & templates
- @alycealyce Instagram
- @bossy.copywriting Instagram
If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.
Today we’re doing something fun: kicking off a brand new series called 'Getting Into Bed With…' A series for any business that's planning to outsource an element of their business to a creative to a freelancer, small biz or agency.
Naturally, we're starting with — drum roll — copywriting. Have you thought about outsourcing your copy, now or in the future? Start here. I'll take you through the questions to ask, things to look out for and my briefing tips for the best copy ever.
In this episode, I cover:
- The big reasons you might outsource to a copywriter
- How to find the best copywriter for you
- How to approach said copywriter
- What information to provide when you reach out
- Questions to ask before teaming up
- Providing the best brief for the best results
- What your copywriter should be getting from you
- Red flags to look out for!
Don't forget to head to bossycreative.com to download 62 Ways to Make Brands Your Bitch. It's filled with tips to help you build a bold brand across copywriting, design, social media, marketing and more. Download yours here.
- Bossy. Copywriting
- The Bossy. Shop - Resources, ebooks & templates
- @alycealyce Instagram
- @bossy.copywriting Instagram
If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.
Ok, real talk: February was not a great month for me. I had a bunch of annoying things happen in my personal life, and when it came to work, I didn’t feel motivated, I was constantly chasing my tail and always putting out a fire. At the end of the day, business is HARD — but it all comes down to mindset.
Here I share with you some of the triggers that pop up from time to time for me, and exactly how I deal with them.
In this episode, I cover:
- My experience with mindset blocks
- How your thoughts, feelings & behaviours are linked
- The behind-the-scenes of most businesses
- Why you shouldn't believe social media
- The comparison trap
- Cash flow problems
- Motivation slumps
- Quiet periods
- Tricky clients (or wrong clients!)
- Creative blocks
- That plateau feeling
- ... And how to deal with all of them
Don't forget to head to bossycreative.com to download 62 Ways to Make Brands Your Bitch. It's filled with tips to help you build a bold brand across copywriting, design, social media, marketing and more. Download yours here.
- Bossy. Copywriting
- The Bossy. Shop - Resources, ebooks & templates
- @alycealyce Instagram
- @bossy.copywriting Instagram
If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.
It turns out you guys just LOVE learning about Instagram captions. This tells me you know how important captions are, and maybe you even know the do's and don'ts of a great caption... but you have trouble actually put into practice. That's okay; most of us freeze when we see that blank caption box.
Let's talk about why Instagram captions are MORE important that what you're posting! I'll also answer your top 5 Instagram caption FAQs that you submitted via - you guessed it - Insta.
In this episode, I cover:
- Why Instagram captions are so important
- How they can make you more money, build a following and grow a community
- How to sell on Insta without selling
- How to keep an audience engaged
- The ideal length for a caption - and why
- How to create witty captions for basic content
- How to save time writing captions
- Bonus: How many Drake lyrics is too many Drake lyrics?
Don't forget to head to bossycreative.com to download 62 Ways to Make Brands Your Bitch. It's filled with tips to help you build a bold brand across copywriting, design, social media, marketing and more. Download yours here.
- Bossy. Copywriting
- The Bossy. Shop - Resources, ebooks & templates
- @alycealyce Instagram
- @bossy.copywriting Instagram
If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.
What would you do if someone called you, or your brand, polarising? Would you be offended, or would you wear it like a badge of honour? I don’t think many people would be over the moon at being called polarising, but in my opinion, it’s a huge compliment. In fact, it can be the best thing to happen to your brand. Being called polarising — no matter how insulting it might feel — gives you a major advantage in your space, if you use it wisely.
Here I share with you 5 ways that being polarising can actually blow-up your brand… for the better.
In this episode, I cover:
- My experience with being called polarising
- Why we're nervous to be ourselves
- Getting more attention
- Standing out from the competition
- Attracting your dream clients
- Building a loyal AF following
- Communicate confidence and conviction
- Making loads more money
Don't forget to head to bossycreative.com to download 62 Ways to Make Brands Your Bitch. It's filled with tips to help you build a bold brand across copywriting, design, social media, marketing and more. Download yours here.
- Bossy. Copywriting
- The Bossy. Shop - Resources, ebooks & templates
- @alycealyce Instagram
- @bossy.copywriting Instagram
If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.
I’m here to tell you you DON’T need to be a professional copywriter or even a natural writer to DIY your copy. Of course, hiring a professional is easier, but it’s expensive, so if you’re not there yet, I’ve got some tips that will hopefully help you to write confident, effective and on-brand copy in the meantime. These are the mistakes that I see ALL the time when it comes to copy, and the biggest traps that I fell into... before I knew what I was doing.
It’s not always going to be easy to write your own copy — and you will stare at the blinking cursor a lot — but if you can at least focus on avoiding these mistakes, you’ll be so much better off.
In this episode, I cover:
- Features vs. benefits
- Connecting with your audience
- Defining your tone of voice
- Planning your messages
- The overthinking trap
- My favourite trick for great copy
Don't forget to head to bossycreative.com to download 62 Ways to Make Brands Your Bitch. It's filled with tips to help you build a bold brand across copywriting, design, social media, marketing and more. Download yours here.
- Bossy. Copywriting
- The Bossy. Shop - Resources, ebooks & templates
- @alycealyce Instagram
- @bossy.copywriting Instagram
If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.
To celebrate the sparkly new year, I'm sharing some business-themed New Year’s resolutions for your best year of business yet. Often we find it easy to come up with personal goals — we want to save money, or read more books or stop eating a bag of Twisties every night on the couch (just me?) — but for some reason its not so easy to set business goals. Until now.
These goals are like mini challenges — some will require effort, time or courage — but all of them are designed to help you level up your business or finally achieve something you’ve been putting off.
In this episode, I cover:
- Upskilling
- Business finances
- Building relationships
- Goal setting
- Diversifying your income
- Stepping out of your comfort zone
- Showing up on social media
- Reviewing your prices
- Outsourcing
Don't forget to head to bossycreative.com to download 62 Ways to Make Brands Your Bitch. It's filled with tips to help you build a bold brand across copywriting, design, social media, marketing and more. Download yours here.
- Bossy. Copywriting
- The Bossy. Shop - Resources, ebooks & templates
- @alycealyce Instagram
- @bossy.copywriting Instagram
If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.
I've planned something special for the very last episode of The Bossy. Type for 2020. I'll be sharing my conversation with Brooke Keam - photographer, podcast host and all-round badass - as her very first guest on the Creative Pathways podcast. Brooke invited me on to share my entire creative pathway, in the hope it might help you on yours! She probably didn't realise I'd share my entire life story. Oh well.
Thanks for having me, Brooke! Be sure to follow Brooke on Instagram here and tune into her insanely insightful poddy, Creative Pathways, here.
In this episode, I cover:
- Being a "creative" kid
- My school life
- Choosing my career path
- Starting uni (and how I worked around not getting the grade)
- Deciding (and not deciding) on what I wanted to do
- Moving interstate
- Hustling to make my career happen
- Falling into the fashion industry
- Side-hustling, working for free & other fun stuff
- Winning every girl's dream job
- Starting & scaling Bossy.
- My tips for creatives at the start of their career
Don't forget to head to bossycreative.com to download 62 Ways to Make Brands Your Bitch. It's filled with tips to help you build a bold brand across copywriting, design, social media, marketing and more. Download yours here.
- @brookekeam_photography Instagram
- Creative Pathways podcast
- Bossy. Copywriting
- The Bossy. Shop - Resources, ebooks & templates
- @alycealyce Instagram
- @bossy.copywriting Instagram
If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.
Instagram: it's definitely a source of time-wasting and procrastination, but if you are using it wisely, it can be an absolute game-changer for your business. Today I’m sharing some hot tips from our friends at Pep Creative (who we turn to pretty much daily for all of our annoying social questions) - they were nice enough to hand over some of their pearls of wisdom for blowing up your Instagram account.
This is not so much about curating a perfect feed, this is more about hacking the system, so you can get more eyeballs on your content, get more followers and maybe even go viral.
In this episode, I cover:
- Being strategic with your grid
- Coming up with a unique campaign idea
- Taking advantage of your insights & analytics
- Encouraging user-generated content (UGC)
- Helping your following to feel represented & valued
- Avoiding bulk content creation
- How to write the perfect Instagram bio
- A hack for going viral
- Your weekly homework to get more followers!
Don't forget to head to bossycreative.com to download 62 Ways to Make Brands Your Bitch. It's filled with tips to help you build a bold brand across copywriting, design, social media, marketing and more. Download yours here.
- Bossy. Copywriting
- The Bossy. Shop - Resources, ebooks & templates
- @alycealyce Instagram
- @bossy.copywriting Instagram
- Sked Social
- Latergram
If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.
In Episode 23 we kicked off the personal brand mini series, with a lesson on what it is, and how to define it. Now you should feel pretty clear on what your personal brand is, the kind of image you want to portray, and where you sit in your industry or space... but what's the point if you don't know what to do with it? Thats where these tips come in.
For Step 2, we're going to talk about how to bring your personal brand to life across your communication, clients/ customers and content, so it actually does what it’s supposed to.
In this episode, I cover:
- The importance of understanding your personal brand
- How to start 'rolling out' your personal brand
- The 3 C's of personal brand: Communication, Clients / Customers & Content
- Tips & examples for aligning each with your personal brand
Don't forget to head to bossycreative.com to download 62 Ways to Make Brands Your Bitch. It's filled with tips to help you build a bold brand across copywriting, design, social media, marketing and more. Download yours here.
- Bossy. Copywriting
- The Bossy. Shop - Resources, ebooks & templates
- @alycealyce Instagram
- @bossy.copywriting Instagram
If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.
Personal brand is a total grey area. Like, wtf is it? And why should we be deserving of a brand? But personal brand is not as flashy as you think. In fact, you already have a personal brand, whether you like it or not. So, IMO, you may as well put in a bit of effort to shape your personal brand, decide where you sit in your industry and control how your dream customers or clients, or even social media followers view you.
I'll be talking about personal brand in bite-sized steps, because there's a lot to cover. First up, defining your personal brand.
In this episode, I cover:
- A summary of what personal brand is (or more specifically, what I think it is)
- 3 exercises to distill your personal brand
- Where your personal brand will come to life + examples
- Up next: How to roll out your personal brand
Don't forget to head to bossycreative.com to download 62 Ways to Make Brands Your Bitch. It's filled with tips to help you build a bold brand across copywriting, design, social media, marketing and more. Download yours here.
- Bossy. Copywriting
- The Bossy. Shop - Resources, ebooks & templates
- @alycealyce Instagram
- @bossy.copywriting Instagram
If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.
If you’re anything like me, you’ve wasted years of your life trying to think of a great caption. Enter: these 6 types of Instagram captions. They’re all effective in terms of boosting engagement and creating a community, and will ensure your captions are varied and interesting to read.
Add them to your Notes in your phone and choose an angles whenever you need to come up with a caption on the fly!
In this episode, I cover:
- Why you need this time-saving hack
- Educating your followers & adding value
- Reviewing your insights
- The "new" like & comment
- Creating content that gets saved & shared
- How to get people off Instagram and onto your website
- Being authentic & relatable
- Why you should weave humour into your feed!
Don't forget to head to bossycreative.com to download 62 Ways to Make Brands Your Bitch. It's filled with tips to help you build a bold brand across copywriting, design, social media, marketing and more. Download yours here.
- Bossy. Copywriting
- The Bossy. Shop - Resources, ebooks & templates
- @alycealyce Instagram
- @bossy.copywriting Instagram
If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.
My career began in the prehistoric ages of 2008, when we all loved neon a bit too much. I had to really think back, but I’ve identified 5 key things that really helped me launch my career and shape where I’m at today. Times have definitely changed, but these tips are timeless.
In this episode, I cover:
- Creating a central hub for your work
- Working for exposure
- Diversifying your skill set
- Rethinking your product, service or industry
- Authenticity & confidence
Don't forget to head to bossycreative.com to download 62 Ways to Make Brands Your Bitch. It's filled with tips to help you build a bold brand across copywriting, design, social media, marketing and more. Download yours here.
- Bossy. Copywriting
- The Bossy. Shop - Resources, ebooks & templates
- @alycealyce Instagram
- @bossy.copywriting Instagram
If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.
Normal people would be celebrating at 200 episodes, but not me. We’re celebrating 20 episodes of The Bossy. Type with a really juicy episode dedicated to anyone that’s currently side hustling, or has just taken the leap to start their own business… and is living off baked beans for the foreseeable future.
Here are 20 things I wish someone told me when I first started my business, covering everything from finance to mindset. Plus, other topics as requested by my business newbie Insta followers.
In this episode, I cover:
- Dealing with negative family & friends
- Getting your finances on track, including software and paying tax
- What you should invest in
- Branding for a new business
- Saving on copywriting costs
- Upskilling with online and short courses
- Marketing strategy tips
- Pricing your services & diversifying your income
- Collaborating with likeminded creatives
- Staying productive & motivated
- Dealing with social media & the comparison trap!
Don't forget to head to bossycreative.com to download 62 Ways to Make Brands Your Bitch. It's filled with tips to help you build a bold brand across copywriting, design, social media, marketing and more. Download yours here.
- Bossy. Copywriting
- The Bossy. Shop - Resources, ebooks & templates
- @alycealyce Instagram
- @bossy.copywriting Instagram
If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.
We are talking about something a little bit different today, but very important nonetheless when it comes to building a bold brand: productivity and admin. Lately I've been working with Liana from Studio Sidekick who has whipped Bossy. into shape. Here are her best tips and tools, with a few of mine for good measure.
In this episode, we cover:
- Project management tools
- Batching to save time
- Spelling + grammar widgets
- Tracking your hours
- Outsourcing
- The tools we'd literally die without
Don't forget to head to bossycreative.com to download 62 Ways to Make Brands Your Bitch. It's filled with tips, just like these ones, to help you build a bold brand across copywriting, design, social media, marketing and more. Download yours here.
- Bossy. Copywriting
- The Bossy. Shop - Resources, ebooks & templates
- @alycealyce Instagram
- @bossy.copywriting Instagram
- Studio Sidekick
- Studio Sidekick Instagram
- We're hiring a Studio & Projects Coordinator. Is that you? Click here!
If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.
One of the biggest questions I get asked at Bossy. is how do I create a strong and unique voice for my brand. In episode 4, I summarised what it is, why you need one, and how to get one. And now? We're going to begin diving into each part of the process, starting with the discovery workshop.
I'm giving you the exact questions I ask new clients so you can DIY the workshop from the comfort of your home (pyjamas). Grab a pen!
In this episode, I cover:
- Elevator pitches
- Identifying your target audience
- Solving customer pain points
- Beating your competitors
- Brand personality traits
- Stalking other brands' voices
Don't forget to head to bossycreative.com to download 62 Ways to Make Brands Your Bitch. It's filled with tips on becoming a better, faster and more natural writer. Download yours here.
- Bossy. Copywriting
- The Bossy. Shop - Resources, ebooks & templates
- @alycealyce Instagram
- @bossy.copywriting Instagram
If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.
My biggest secret for building a bold brand? NICHING DOWN. Bossy. has niched down a lot over the years (to the point we can be a little er, polarising) and it's honestly been the best thing I could’ve done.
I'm going to give you 4 ways you can quickly and easily niche down your business, so you can start attracting your dream clients, make more money, become the go-to person in your space, skyrocket to fame etc etc.
In this episode, I cover:
- My story of niching down
- Why niching down works
- 4 ways you can niche down for a more successful biz
Don't forget to head to bossycreative.com to download 62 Ways to Make Brands Your Bitch. It's filled with tips on becoming a better, faster and more natural writer. Download yours here.
- Bossy. Copywriting
- The Bossy. Shop - Resources, ebooks & templates
- @alycealyce Instagram
- @bossy.copywriting Instagram
If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.
This episode is like your 'Intro to...' class at uni, and we're deep diving into the world of branding. Our professor? Melanie Mitchell, founder of The Sundae Agency (they do branding for stuff you eat and drink) and my work wife! While we have our own agencies, Mel and I collaborate on most of our projects, with me on words and Mel on branding.
Branding can be a confusing topic if you're not in the industry or starting your first business, so Mel is break it down into bite-sized pieces and give you plenty of DIY tips along the way.
In this episode, we cover:
- What the f*** is branding?
- Why it's so important
- The differences between DIYing, working with a freelancer and hiring an agency
- Uncovering your brand identity
- Why you need to identify brand values, mission and promise (and how to do that)
- Nailing your target audience
- Tone of voice, and where it fits
- Building strong visual branding
- Developing concepts with moodboarding
- Choosing the right colours and fonts
- DIYing your logo
- And SO much more
Don't forget to head to bossycreative.com to download my very free, very juicy guide to building a bold brand. It's packed with tips from Bossy.'s favourite creative experts - including a whole chapter on branding by our friends at The Sundae Agency. Download yours here.
- Bossy. Copywriting
- @bossy.copywriting Instagram
- The Sundae Agency
- @thesundaeagency Instagram
- 5 Steps to Mastering Moodboarding - The Sundae Agency Blog
- Behance
- Asana
- Slack
- Hourstack
If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.
Did you know the average person spends between 12 and 28 hours per week responding to emails? I feel depressed just reading that sentence. As you know, I’m all about making emails more enjoyable to write — and read — and now I'm going to share my favourite tips to do just that. This also works from a branding or tone of voice point of view, because it means your everyday emails will feel more conversational, more lighthearted and more approachable … so it’s perfect if that’s how you want your brand to sound.
In this episode, I cover:
- Writing click-baity subject lines
- What to say instead of "hope you're well!"
- Finding common ground with the person you're emailing
- Preparing an elevator pitch (with pizazz)
- Tips on avoiding jargon and fluff words
- My thoughts on using GIFs
- Coming up with a more creative email sign-off
- Adding surprises to delight your reader
- Writing a killer auto response email
Don't forget to head to bossycreative.com to download 62 Ways to Make Brands Your Bitch. It's filled with tips on becoming a better, faster and more natural writer (not to mention my favourite cocktail recipe / writer's block remedy). Download yours here.
- Bossy. Copywriting
- The Bossy. Shop - Resources, ebooks & templates
- @alycealyce Instagram
- @bossy.copywriting Instagram
- To Whom It May Concern: A Creative Cover Letter Template
If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.
Ah, cover letters. How do you write one well? How do you write one with personality? How do you write one that gets you on top of the pile... and not in the bin? I'm giving you my complete structure (and bonus tips) for writing a cover letter that will get you noticed.
This episode is brought to you by my new resource, To Whom It May Concern: A Creative Cover Letter Template. This isn’t a lazy, generic excuse for a cover letter. It's completely written for you, in a super creative tone, and is customiseable with highlighted sections throughout. It's designed to help you write with personality, save you time, and land you a dream job.
Need to get your hands on my new creative cover letter template? Do that here!
In this episode, I cover:
- Why cover letters are still so important
- My complete formula for writing cover letters
- Researching (and replicating) the company tone
- Writing a killer opening statement
- Backing up your bold claims
- Ensuring everything is relevant to the role
- Speaking in the right tense
- How to write in a more conversational tone
- More info about my new cover letter template
Don't forget to head to bossycreative.com to download 62 Ways to Make Brands Your Bitch. It's filled with tips on becoming a better, faster and more natural writer (not to mention my favourite cocktail recipe / writer's block remedy). Download yours here.
- Bossy. Copywriting
- The Bossy. Shop - Resources, ebooks & templates
- @alycealyce Instagram
- @bossy.copywriting Instagram
- To Whom It May Concern: A Creative Cover Letter Template
If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.
Ok, so you’ve got writer’s block. You’ve got it bad. You’ve been staring at the smug little cursor for what feels like forever, and nothing is happening — not even the faintest idea of what to write.
This hasn’t happened to you because you’re a bad person and you deserve it. Writer's block isn't random; there's always a cause, and once you figure out the underlying problem, you can solve it and then get back to writing.
In this episode, I cover:
- Why we (all) suffer writer's block
- Diagnosing the underlying problem
- 4 most common causes of writer's block (that I struggle with most!)
- My top 7 cures, ranging music, apps and alcohol
Don't forget to head to bossycreative.com to download 62 Ways to Make Brands Your Bitch. It's filled with tips on becoming a better, faster and more natural writer (not to mention my favourite cocktail recipe / writer's block remedy). Download yours here.
- Bossy. Copywriting
- The Bossy. Shop - Resources, ebooks & templates
- @alycealyce Instagram
- @bossy.copywriting Instagram
- Write! App
If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.
Let me guess: you’re sliiiiightly self-conscious about the words you’re putting out into the world. Or maybe you can admit you just suck at writing. For most of us, our days are filled with words, whether it's quarterly reports, product descriptions, emails or Instagram captions. Whatever it is, you don’t want to go embarrassing yourself with poor spelling or grammar.
So today I’m going to make your life a little easier with 5 writing tools that will help you to become a better, more natural writer.
In this episode, I cover:
- The best spelling, grammar and readability apps
- What each of them do, and why you need them
Don't forget to head to bossycreative.com to download my very free, very juicy guide to building a bold brand. It's packed with tips from Bossy.'s favourite creative experts, and covers everything from copywriting to graphic design to social media to marketing to everything else. Download yours here.
- Bossy. Copywriting
- The Bossy. Shop - Resources, ebooks & templates
- @alycealyce Instagram
- @bossy.copywriting Instagram
- Grammarly
- Pro Writing Aid
- Hemingway App
- Write! App
- The Most Dangerous Writing App
If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.
It's Bossy.'s 4th birthday! I've been thinking back on the early days of Bossy., and how drastically different everything is since we started. Often we can get caught up on where we should be, when we really should be focusing on how far we've come.
I've learned lots of hard truths over the past four years of business, but these ones have had the biggest impact. I'm sure they'll help you with your own biz, too.
In this episode, I cover:
- Niching down, and what this did for my business
- The idea of success, and this can be different for everyone
- Spending money, and why this can do wonders for your brand
- Launching before everything is perfect (gasp!)
Don't forget to head to bossycreative.com to download my very free, very juicy guide to building a bold brand. It's packed with tips from Bossy.'s favourite creative experts, and covers everything from copywriting to graphic design to social media to marketing to everything else. Download yours here.
- Bossy. Copywriting
- The Bossy. Shop - Resources, ebooks & templates
- @alycealyce Instagram
- @bossy.copywriting Instagram
If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.
Full shownotes available at https://bossycreative.com/episode11/.
Let's talk about one of the scariest types of copywriting: pitch emails. Nobody likes to write them, nobody likes to send them, nobody likes to be ignored. With a pitch email, we’ve only really got one chance to impress whoever we’re pitching to. If you ask me, the most important thing about sending a great pitch email is standing out in a sea of emails.
I'll use my own example to show you how to craft a pitch email that expresses your personality, stands out and is clear about what you want.
In this episode, I cover:
- The structure I use for my own pitch emails, including:
- Starting the email
- Introducing yourself and your business
- Asking for what you want
- Including your services
- Asking to connect
- How to keep track of your pitches
Don't forget to head to bossycreative.com to download my very free, very juicy guide to building a bold brand. It's packed with tips from Bossy.'s favourite creative experts, and covers everything from copywriting to graphic design to social media to marketing to everything else. Download yours here.
- Bossy. Copywriting
- The Bossy. Shop - Resources, ebooks & templates
- @alycealyce Instagram
- @bossy.copywriting Instagram
If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.
Full shownotes available at https://bossycreative.com/episode10/.
I have a special treat for anyone that is trying to build a big, bold, popular, brand on social media.... which, last time I checked, I'm pretty sure is everyone. In this episode I chat with Ashli Templer, who is the director of social media agency Pep Creative, owner of (bold) allergy skincare startup Yours Only, and my best friend and office roomie.
Ash and I are going to deep dive into social strategy and how you can make it work for you to create a successful and attention-grabbing brand, with a killer feed to match. Because let’s be honest, that’s secretly what we all want.
In this episode, I cover:
- What an Instagram strategy is and why you need one
- Setting your social objectives
- Identifying a narrative and content pillars
- Researching and developing fun content ideas
- Using ideation to content unique to your brand
- Creating a killer look & feel for your feed
- The do's and don'ts of sharing content
- Tips for Instagram Stories, IGTV, highlights and Reels
Don't forget to head to bossycreative.com to download my very free, very juicy guide to building a bold brand. It's packed with tips from Bossy.'s favourite creative experts - including a whole chapter on social media by our friends at Pep Creative. Download yours here.
- Bossy. Copywriting
- @bossy.copywriting Instagram
- Pep Creative
- @pepcreative Instagram
- Yours Only
- Yours Only Instagram
- Ashli Templer Instagram
If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.
Full shownotes available at https://bossycreative.com/episode9/.
We're talking about showing up on Instagram stories, and most importantly, how to be less cringe-worthy every time you do. I have a love-hate relationship with Instagram Stories. I love watching them, especially when people are talking to the camera, and I know how important they are for my brand, but I get it: it’s awkward AF.
I'm going to give you some of my tips for being slightly more confident on stories so you can make them part of your daily business routine.
In this episode, I cover:
- Why you need to include Stories in your strategy
- Getting the conditions right
- Writing a script vs plotting talking points
- Apps that help you remember your lines
- Tips for speaking naturally
- Avoiding fluff and getting to the point
- How to intro and outro your Stories
- Watching back and reviewing your Stories
- [Bonus]: A challenge to help you become more comfortable filming Instagram Stories
Don't forget to head to bossycreative.com to download my very free, very juicy guide to building a bold brand. It's packed with tips from Bossy.'s favourite creative experts, and covers everything from copywriting to graphic design to social media to marketing to everything else. Download yours here.
- Bossy. Copywriting
- The Bossy. Shop - Resources, ebooks & templates
- @alycealyce Instagram
- @bossy.copywriting Instagram
If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.
Full shownotes available at https://bossycreative.com/episode8/.
Struggle to write Instagram captions? Join the club. Out of all the copywriting and brand-building topics, I’d have to say Instagram captions are the one people hate the most. If you want to stop your followers mid-scroll, keep their attention, and meet a strong objective (like sell a product or teach a tip) with your captions, this episode is for you.
I'm going to take you behind-the-scenes and use one of my real captions as a case study. Check it out here:
https://www.instagram.com/p/B_EZ8SGD5d-/
In this episode, I cover:
- How I structure captions, using a real example
- Writing captions that are creative AND effective
- Breaking down your post and what to talk about
- Identifying who you're speaking to
- Deciding on the purpose of your post
- Figuring out the problem you're solving
- Highlighting your skill and experience
- An example of how that sounds all together
Don't forget to head to bossycreative.com to download my very free, very juicy guide to building a bold brand. It's packed with tips from Bossy.'s favourite creative experts, and covers everything from copywriting to graphic design to social media to marketing to everything else. Download yours here.
- Bossy. Copywriting
- The Bossy. Shop - Resources, ebooks & templates
- @alycealyce Instagram
- @bossy.copywriting Instagram
If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.
Full shownotes available at https://bossycreative.com/episode7/.
In this episode we're talking career copy: cover letters, resumes and job applications. I was inspired to do this as a Q&A when one of my Instagram followers messaged to say that after 100s of applications, she started using the cover letter guide inside my ebook, Employable as F*ck, and was in stage 2 of her dream job. And whatdya know, a couple of days later, Monique got the job.
So, in celebration, I put a question box on my stories asking for your burning questions - now I’m going to answer them.
In this episode, I cover:
- The most important things to include in a cover letter
- How do write your job application to make up for the fact you have no experience for the job
- Best advice on tone and structure
- How to make up for the fact you've had a lot of jobs, across a lot of industries
- Standing out in the sea of employers' emails
Get yourself a copy of Employable As F*ck, which teaches you how to write cover letters, resumes and LinkedIn profiles with PERSONALITY here.
- Bossy. Copywriting
- @alycealyce Instagram
- @bossy.copywriting Instagram
- Employable As F*ck Ebook
- Fashion Journal: 10 ways to get your foot in the door when you have no experience
If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.
Full shownotes available at https://bossycreative.com/episode6/.
We might be bias, but copywriting is the best way to create a bold, attention-grabbing, popular, cult status brand. Combine it with killer branding, a great product or service and a strong strategy and you're set!
This episode features 10 easy, practical things you can do to instantly make your brand more bold, just through copywriting. I know what you’re thinking: I suck with words. Let me stop you right there by saying you don’t have to be a copywriter for this. These tricks are super simple and easy, but very, very effective.
In this episode, I cover:
- Pimping out your landing page
- Learning to write 'the hook'
- Writing punchy, concise copy
- How to make your emails more fun
- Dressing up your internal documents
- Being more conversational
- How to use exclamation marks
Don't forget to head to bossycreative.com to download my very free, very juicy guide to building a bold brand. It's packed with tips from Bossy.'s favourite creative experts, and covers everything from copywriting to graphic design to social media to marketing to everything else. Download yours here.
- Bossy. Copywriting
- @alycealyce Instagram
- @bossy.copywriting Instagram
- The Sundae Agency Instagram
- Bossy. blog: 4 apps you need if you really suck at writing
If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.
Full shownotes available at https://bossycreative.com/episode5/.
Tone of voice is a HUGE topic — if you ask me, it’s one of the biggest puzzle pieces when it comes to building a brand. All too often, I see SO many businesses throwing money at their branding, building the perfect website, paying to work with influencers, investing in marketing strategies, and these things are all important in their own way, but most of the time, these clients have spent so much money on these elements, that they’ve got nothing left for their tone of voice or copywriting. This is usually because people have NO idea what tone of voice is, or just how important it is to the success of your brand.
So, I’m going to go ALL OUT in this episode. Yes, I’m going to explain what tone of voice, but I’m also going to give away some secrets: some of my best tips for defining a super unique voice that’s relevant to your customer, the questions I ask my tone of voice clients, where I research and how I brainstorm to create the character, and then, most importantly, how I bring it to life on every single platform or medium.
In this episode, I cover:
- What is tone of voice?
- What does it mean in a practical sense?
- Why do you need a strong tone of voice?
- What happens if you don't have one?
- Defining your own unique tone of voice
- Exercises to identify your audience, points of difference and voice
- How and where we research to find a brand voice
- Bringing your brand voice to life on social media, emails, email marketing and more
Don't forget to head to bossycreative.com to download my very free, very juicy guide to building a bold brand. It's packed with tips from Bossy.'s favourite creative experts, and covers everything from copywriting to graphic design to social media to marketing to everything else. Download yours here.
- Bossy. Copywriting
- @alycealyce Instagram
- @bossy.copywriting Instagram
If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.
Full shownotes at https://bossycreative.com/episode4/.
For the very first episode of The Bossy. Type, I’m talking about how I built the boldest brand of them all, Bossy. Copywriting. I must admit, Bossy. been pretty bold from the beginning, but there still were a lot of steps to get it to the brand it is today, from completely rebranding to overhauling our services.
It’s been four years now, and whileI’m not claiming that today I have millions of dollars in the bank and thousands of screaming fans (still waiting for those), but I HAVE managed to build a business that’s bold, unique and completely aligned with who I am.
In this episode, I cover:
- The reason I started Bossy.
- Identifying my point of difference, and how I let this guide the brand
- Niching down from 3 creative services to 1
- Teaming up with agencies to broaden my offering
- Approaching every element of my business in a different way
- Using my own brand as a case study for prospective clients
- Examples of how I made my brand more 'bold'
- Re-thinking my entire business model
- Implementing out-of-the-box marketing strategies
Don't forget to head to bossycreative.com to download my very free, very juicy guide to building a bold brand. It's packed with tips from Bossy.'s favourite creative experts, and covers everything from copywriting to graphic design to social media to marketing to everything else. Download yours here.
- Bossy. Copywriting
- @alycealyce Instagram
- @bossy.copywriting Instagram
If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you!
Full shownotes at https://bossycreative.com/episode1/.
In today’s episode, I’m going to help you avoid suffering from a nervous breakdown every time you need to post on Instagram. I'll be taking you through my trick for writing Instagram captions -- and writing them easily, quickly, effectively and creatively.
I know this is a hot topic because I too have wasted hours and hours of my life staring mindlessly at my phone screen, trying to think of something witty to say. And, if I had a dollar for every time someone had asked me for advice on this... I'd be in Greece, not here.
In this episode, I cover:
- What is an 'Instagram caption formula'
- Why you need them in your business (and your life)
- How to develop caption formulas for your own brand
- Examples of time-saving, on-brand caption formulas (that you can steal for yourself)
Don't forget to head to bossycreative.com to download my very free, very juicy guide to building a bold brand. It's packed with tips from Bossy.'s favourite creative experts, and covers everything from copywriting to graphic design to social media to marketing to everything else. Download yours here.
- Bossy. Copywriting
- @alycealyce Instagram
- @bossy.copywriting Instagram
If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.
Full shownotes at https://bossycreative.com/episode2/.
I have a question for you: on a scale of 1-10 just how much do you hate talking about yourself? I think most of us sit around the 12 or 13 mark. In fact, I think many of us would rather stick hot pins in our eyes than talk ourselves (especially when it's all about how good we are) but unfortunately sometimes, we don’t really get a choice. LinkedIn profiles is one of those times.
In today’s episode I’m going to give you my process for writing a LinkedIn profile professionally and creatively. Yes, you'll still have to talk about yourself, but having a structure to simply fill in will make it at least 1000000x easier, because there’s nothing scarier than a blank white page.
In this episode, I cover:
- How your LinkedIn differs from your CV and cover letter
- How to break up your LinkedIn profile
- Crafting a catchy personal slogan or headline
- What to cover in the About section
- Writing 'hooks' that entice people to read more
- Career-related topics to include
- Personal facts and whether they belong in a LinkedIn profile
- Zhooshing your experience section
- My personal LinkedIn copy, that you can use as a reference
Don't forget to head to bossycreative.com to download my very free, very juicy guide to building a bold brand. It's packed with tips from Bossy.'s favourite creative experts, and covers everything from copywriting to graphic design to social media to marketing to everything else. Download yours here.
- Bossy. Copywriting
- @alycealyce Instagram
- @bossy.copywriting Instagram
If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.
Full shownotes at https://bossycreative.com/episode3/.