The Fitness Entrepreneur Show: Recent Episodes
FitnessEntrepreneur.com
If you want to work with us personally to build and grow your online coaching business, go to fitnessentrepreneur.com and fill out the application form.
For more training join our free Facebook group at: https://www.facebook.com/groups/FitnessEntrepreneursOfficial/
If you want to work with us personally to build and grow your online coaching business, go to fitnessentrepreneur.com and fill out the application form.
For more training join our free Facebook group at: https://www.facebook.com/groups/FitnessEntrepreneursOfficial/
If you want to work with us personally to build and grow your online coaching business, go to fitnessentrepreneur.com and fill out the application form.
For more training join our free Facebook group at: https://www.facebook.com/groups/FitnessEntrepreneursOfficial/
If you want to work with us personally to build and grow your online coaching business, go to fitnessentrepreneur.com and fill out the application form.
For more training join our free Facebook group at: https://www.facebook.com/groups/FitnessEntrepreneursOfficial/
If you want to work with us personally to build and grow your online coaching business, go to fitnessentrepreneur.com and fill out the application form.
For more training join our free Facebook group at: https://www.facebook.com/groups/FitnessEntrepreneursOfficial/
If you want to work with us personally to build and grow your online coaching business, go to fitnessentrepreneur.com and fill out the application form.
For more training join our free Facebook group at: https://www.facebook.com/groups/FitnessEntrepreneursOfficial/
If you want to work with us personally to build and grow your online coaching business, go to fitnessentrepreneur.com and fill out the application form.
For more training join our free Facebook group at: https://www.facebook.com/groups/FitnessEntrepreneursOfficial/
If you want to work with us personally to build and grow your online coaching business, go to fitnessentrepreneur.com and fill out the application form.
For more training join our free Facebook group at: https://www.facebook.com/groups/FitnessEntrepreneursOfficial/
If you want to work with us personally to build and grow your online coaching business, go to fitnessentrepreneur.com and fill out the application form.
For more training join our free Facebook group at: https://www.facebook.com/groups/FitnessEntrepreneursOfficial/
If you want to work with us personally to build and grow your online coaching business, go to fitnessentrepreneur.com and fill out the application form.
For more training join our free Facebook group at: https://www.facebook.com/groups/FitnessEntrepreneursOfficial/
If you want to work with us personally to build and grow your online coaching business, go to fitnessentrepreneur.com and fill out the application form.
For more training join our free Facebook group at: https://www.facebook.com/groups/FitnessEntrepreneursOfficial/
If you want to work with us personally to build and grow your online coaching business, go to fitnessentrepreneur.com and fill out the application form.
For more training join our free Facebook group at: https://www.facebook.com/groups/FitnessEntrepreneursOfficial/
If you want to work with us personally to build and grow your online coaching business, go to fitnessentrepreneur.com and fill out the application form.
For more training join our free Facebook group at: https://www.facebook.com/groups/FitnessEntrepreneursOfficial/
If you want to work with us personally to build and grow your online coaching business, go to fitnessentrepreneur.com and fill out the application form.
For more training join our free Facebook group at: https://www.facebook.com/groups/FitnessEntrepreneursOfficial/
If you want to work with us personally to build and grow your online coaching business, go to fitnessentrepreneur.com and fill out the application form.
For more training join our free Facebook group at: https://www.facebook.com/groups/FitnessEntrepreneursOfficial/
If you want to work with us personally to build and grow your online coaching business, go to fitnessentrepreneur.com and fill out the application form.
For more training join our free Facebook group at: https://www.facebook.com/groups/FitnessEntrepreneursOfficial/
If you want to work with us personally to build and grow your online coaching business, go to fitnessentrepreneur.com and fill out the application form.
For more training join our free Facebook group at: https://www.facebook.com/groups/FitnessEntrepreneursOfficial/
If you want to work with us personally to build and grow your online coaching business, go to fitnessentrepreneur.com and fill out the application form.
For more training join our free Facebook group at: https://www.facebook.com/groups/FitnessEntrepreneursOfficial/
If you want to work with us personally to build and grow your online coaching business go to fitnessentrepreneur.com and fill out the application form.
For more training join our free Facebook group at: https://www.facebook.com/groups/FitnessEntrepreneursOfficial/
Episode Summary:
How to Get Coaching ClientsOnce you have built up your audience and have people watching, reading, and viewing your content you now need to convert some of your followers into paying clients.
There are two main paths you can take to get clients.
The first is the ‘indirect’ path – whereby some of your audience who have interacted with your content reach out to you asking about one-on-one coaching. Once you have a large enough audience it is inevitable that some members of your audience will start to reach out to you.
The second is the ‘direct’ path – which is when you might post on social media with a direct call to action letting your audience know that you have client spots available. With this approach, you want to avoid being too overly aggressive and “sleazy”. You run the risk of “burning” your audience if they get annoyed with your constant sales pitches and then unfollow you.
What Is the Best Path to Take?
The best path is to do a mixture of both. Have great content and work on building up your brand, but at the same time don’t be afraid to pitch your coaching services from time to time. The thing is, your audience will be changing all of the time, and a lot of your audience might not even know that you offer coaching services, so you have to let them know.
It’s a good idea to start conversations with potential clients before you ask them to commit to signing up for your coaching services. Try to find out what it is they are after from a fitness coaching program, for example, what are the specific things they want to work on.
The best superpower in the fitness coaching space is to have empathy for your clients, you can deploy this by getting to know the client first and try to understand their ‘motivations’ for their fitness goals.
Not every person will be a good fit for you, don’t be afraid to refer some potential clients to other coaches or professionals if you can’t help them. In the long run, you will have much better success if you are pickier about which clients you take on.
Your success is ultimately connected to how well you help people, and you’ll have much better success in helping people if you are actually in a position to help them.
When it comes to designing your communications to promote your coaching services, don’t make the mistake of using online sales scripts and following sales advice from so-called business gurus.
The fitness space is very different from other industries, you have to pitch clients very differently. For example, you aren’t just selling “I can help you get a 6 pack”, you need to take into account why they want a 6 pack. The emotional and psychological elements of your product need to be taken into account when designing your sales pitch.
The Bottom Line
Aim to start conversations with potential clients instead of trying to sell them your coaching services too hard. Be real and have empathy, in the long run, you will be able to help your clients better, and you will build a much more successful business.
If you want to work with us personally to build and grow your online coaching business go to fitnessentrepreneur.com and fill out the application form.
For more training join our free Facebook group at: https://www.facebook.com/groups/FitnessEntrepreneursOfficial/
Episode summary:
5 Myths About Building an Online Fitness Coaching Business
There are so many mixed messages and BS takes out there about what you need to do to create a successful online fitness coaching business, many of which don’t work in the real world.
Here are 5 common myths explained.
1. You Have to Have Multiple Streams of IncomeYou might see a lot of entrepreneurs on Instagram selling classes, t-shirts, eBooks, etc, and think that you need to emulate this when you are getting started. This is one of the biggest mistakes you can make.
When you are starting you don’t have the resources to match these more seasoned operators, you’ll end up putting out multiple offerings – and the result will be that they are all low quality. You should focus on ONE amazing offer, for ONE core audience. This helps you to build a solid foundation for your online fitness business.
2. You Have to Be on All Social Media PlatformsEstablished fitness coaches will be on Instagram, YouTube, Facebook, Twitter, Tick-Tok, Pinterest, etc. – but this takes time, at the beginning focus on one, don’t spread yourself too thin.
For example, focus on building up your YouTube channel. Once you have mastered one platform, expand to other platforms, by leveraging your audience on one platform to build up an audience on other ones.
3. You Have to Copy What Other Online Fitness Coaches Are DoingDon’t get caught up in trends and what other people in the fitness coaching space are doing. Be authentic and tell your own story – keep it real. People can sense it when you have been “unauthentic” in the content that you produce. Position yourself as a leader and authority in your specific niche, it’s a much better long-term strategy!
4. You Need to Run a Lot of AdsA lot of industry experts and marketing gurus push the message that you should run lots of ads to grow your online business. But this is not always effective. It is incredibly difficult for an unknown brand to make online advertising work sustainably and profitably.
You should focus on organic growth in the beginning by producing good content and engage on social media with your early followers and grow your brand by word of mouth.
5. You Should Offer Hourly or Monthly SubscriptionsA lot of online fitness coaches offer 1-hour consultations or monthly memberships in the hope that potential clients will see it as a low-cost and therefore low-risk proposition to sign up for their services.
However, you will need to work with clients for 4+ months before they see real results, you are better off being honest with your client that this will be a long-term journey. You will attract much better-quality clients.
The Bottom LineThe online fitness coaching industry is extremely competitive, you have to stand out but there are no shortcuts to building up your business. It takes time and effort, but if you put in the effort you can build up a sustainable and highly profitable business.
If you want to work with us personally to build and grow your online coaching business go to fitnessentrepreneur.com and fill out the application form.
If you want to work with us personally to build and grow your online coaching business, go to fitnessentrepreneur.com and fill out the application form.
For more training join our free Facebook group at https://www.facebook.com/groups/FitnessEntrepreneursOfficial/
Episode Summary:
Three Best Platforms to Grow Your Online Fitness Coaching Business
If you are running an online business in 2020 there are lots of social media platforms that you can use to grow your business.
You don’t need thousands or millions of followers on social media to grow your fitness business. It’s all about building an authentic and engaged following, which takes time and effort. Engagement is key, vanity metrics don’t mean anything if it doesn’t lead to sales!
Here are three of the best platforms to use to help grow your fitness business.
1. YouTube
YouTube is a great platform to create engaging video content that allows you to build up deeper relationships with potential clients. Subscribers to your channel come to know you and you start to build trust with potential clients as you become a recognized expert in your field.
Once you have cracked the code on how to grow your audience, your audience can grow very quickly as YouTube is a great platform for content to go “viral”.
However, there are downsides to YouTube. It is a very crowded platform with millions of videos and thousands of channels so it is hard to stand out. To stand out you need to have the skillset to pull it off, like being able to professionally edit videos, use high-quality sound and camera equipment, etc.
2. Facebook
Facebook is a great platform to build your brand if you can regularly produce and post high-quality content. Creating a Facebook group is an immensely powerful way to build up a community around your niche fitness topic.
When you have a page or group you can get people to direct message you through Facebook messenger, which creates a way to directly start conversations with potential clients. Using the Facebook Live feature is also a great way to spark conversations with potential clients as it is real-time and authentic.
3. Instagram
Instagram is a great platform to use to build up your business due to its recent growth in audience, potential to go viral, and you can start conversations with people easily when they respond to your content.
When you are a small brand and just starting you can have a more intimate relationship with your potential clients and interact and respond to them directly, which gets very difficult when you get big.
Instagram is a great way to grow your audience and then leverage your followers to start a Youtube channel or a Facebook Group. Just remember to be authentic and to post regularly, and to use the Stories and Q+A features to spark conversations with potential clients.
The Bottom Line
When you are building your online fitness coaching business you need to have a content plan and customize your content for each platform.
Low-quality content for the sake of it will lose your followers and ultimately clients. You only need a small but dedicated group of followers to build up a 6 figure income.
If you want to work with us personally to build and grow your online coaching business, go to fitnessentrepreneur.com and fill out the application form.
For more training join our free Facebook group at: https://www.facebook.com/groups/FitnessEntrepreneursOfficial/
If you want to work with us personally to build and grow your online coaching business, go to fitnessentrepreneur.com and fill out the application form.
For more training join our free Facebook group at: https://www.facebook.com/groups/FitnessEntrepreneursOfficial/
Episode Summary:
3 Keys to Building a Successful Online Fitness Coaching Business
The online fitness coaching space is extremely competitive. To become successful, you need to stand out from the crowd.
You don’t need to reach thousands or millions of people to build up a successful business, it’s all about building an authentic and engaged following, which takes time and effort.
Here are 3 important things you should focus on.
1. Attention
Getting attention is critical, without anyone knowing about you, you do not exist in the marketplace. With social media, everybody has the tools to build a brand and can reach hundreds of millions of potential customers. There are many ways to get attention, you can get it through ads, through content, through referrals, door to door presentations, and many other ways.
Content marketing is one of the best ways to build up a rapport with your audience and gain their attention before trying to sell them anything.
People will trade their attention for "value", so make sure your content is providing value for your followers. The best way to do this is to focus on your niche and become an expert on one specific topic.
2. Enrollment
To have a real business you need to have paying customers, once you have the attention of potential clients you need to spark conversations with them, which over time leads them to sign up as paying clients.
Aim to provide win-win opportunities, filter out those who you can genuinely help, it is much better in the long run to build long-term relationships with your clients. You should avoid pushy sales techniques, but at the same time don’t be afraid to sell - be proud of what service you provide, as it's creating value for them (if it isn’t you don’t have a good product).
3. Delivery
There are lots of fitness coaches in the market, to stand out you must deliver results! When you make promises you must deliver, even better over-deliver. If you over-deliver, they will become even bigger fans, and this will help you to spread the word about your services because you have built up trust with your fans and clients.
The best fitness coaches understand that they exist to serve their clients, don't have the mindset whereby you think “what’s in it for me”, think about how you can serve clients. If you make this your mindset you will be more successful in building up long-term relationships with your clients and thus higher long-term profits.
The Bottom Line
Getting these three areas right creates a sustainable model that essentially sustains itself. Building up an engaged audience leads to enrollment (signing up clients), and then you need to deliver results or the whole model falls apart.
When you are a successful fitness coach you will be helping your clients to change their life. Use their stories in your content marketing - genuine stories connect with other potential clients and provide proof that your fitness program works.
If you want to work with us personally to build and grow your online coaching business, go to fitnessentrepreneur.com and fill out the application form.
For more training join our free Facebook group at: https://www.facebook.com/groups/FitnessEntrepreneursOfficial/