SHIFT - In Conversation: Recent Episodes
Grace Amodeo
A new series from SHIFT that discusses the changing landscape of marketing, production, and content creation industry-wide.
The team at Black Public Media understands the power that video content has to change the hearts and minds of our society. With their recent work on a digital campaign to educate and engage the Black community in the 2020 election, these women have harnessed the power of media for social good.
How do marketing campaigns, outreach, and KPI's differ when your customers are non-profit organizations rather than for-profit companies? Measures of success are all about impact, rather than profit.
Two aspects of the industry that are normally separated, but work incredibly closely to bring a vision to life. When creative and production work together under the same roof, how does that change the process, and the outcome, for clients and customers?
The advertising industry is uniquely positioned to make a real difference towards our global sustainability goals. The team of advertisers from Green the Bid has come together to spread the word, and encourage real change amongst their colleagues and collaborators.
Sales reps are an integral part of the advertising landscape, and a creative partner in content creation. Doug Sherin has been working as a director’s rep for advertisers for over 16 years. In that time, he’s seen the industry grow and change, and learned that the only way to move forward is to always be flexible.
Two of the editors on Bryan Fogel's new documentary "The Dissident" discuss the ins and outs of the ambitious project — from processing vérité and archival footage, music and soundscape design, and incredible VFX sequences.
Identifying, targeting, and converting new audiences is a cornerstone of any marketing growth strategy. We delve into how to identify new markets, how to best serve those new customers, and how to stay nimble in a changing landscape.
Emmy-winning editor Gary Dollner talks process, creative inspiration, and the working relationship between editor and director on an eclectic mix of comedy TV hits.
Video marketing is not just for B2C brands -- companies selling complex pieces of software and technology can also benefit from online video marketing. We discuss how to take even the most complicated piece of technology and turn it into an effective brand video and story.
Bringing together the right crew for your production can mean the difference between a smooth, collaborative experience and a dragging, draining mess. Dustin walks us through the "do's" and "don'ts" of building the best team for your project.
If your business isn't using video in your marketing strategy, you're already behind. Alex Minor talks through how to get started with video at your company, and why it's so important -- no matter your industry.
While representation of women in front of the camera is growing, the additional influence of women in directing and producing roles is still vitally important.
Actions speak louder than words, and diversity has become more than just a social nicety -- it is a business imperative!
Not every film needs a precise script and a large crew. You can capture powerful and personal stories through documentary, the possibilities are endless.
A company's culture of inclusion, engagement, and belonging goes so far beyond just hiring practices. We can all be allies and do work in our own roles to make our companies a better place to work for all.
Podcasting has evolved to be more than just audio. Adding a video component to your podcast can drastically increase content output, audience, and distribution channels.
The world of higher education is rapidly changing. As colleges and universities adjust, how do they keep students and alumni interested and delighted by their educational experience?
Our entire industry of film, media, and commercials is dependent on the work of actors. We discuss what these past few months have been like as a working actor in Los Angeles, and what the future might hold.
Marketing strategies change when working with digital health and healthcare. We talk about the method, the limitations, and the restrictions on digital health marketing. Episode Partner: Bracken Marketing
College students studying media and arts feed a direct pipeline into the working industry. We discuss how diversity in the college experience shapes and informs the larger media industry.
Diversity in the workplace begins with recruitment. A diverse workforce is directly related to a successful business, so how can we make sure our recruitment efforts and company culture are attractive to the talent we want to be hiring?
While on-set production is shut down, we can still find creative ways to produce new video content using remote workflows. Episode Partner: Rain, the Growth Agency
How do we decide between going virtual with live events, or re-allocating budget to a new campaign? The future of in-person events may be uncertain, but there are still ways we can reach and engage with our audiences. Episode Partner: Entertainment Fusion Group
Your sales team could be using video to dramatically cut down on long and repetitive sales cycles. How can we adapt, plus practical tips on getting your team started! Episode Partner: IMPACT
How can we reuse existing video content and give it new life, now that producing new content has become more difficult? Whether you are a marketer, filmmaker, or musician, this conversation is for you! Episode Partner: WIREWAX
The world of marketing that exists between your favorite brands and products and the most popular films and TV shows. How do you speak the language of both teams and make sure everyone is happy? Episode Partner: Hollywood Branded