Social Media Lab: Recent Episodes
Social Media Lab, powered by Agorapulse
The Social Media Lab is powered by Agorapulse. Scott Ayres, the Content Scientist, busts the myths, rumors and stories of social media marketing with SCIENCE!
Social Media Lab Instagram Marketing Survey 2021
Want to learn how other agencies and social media managers are doing Instagram marketing and get inspired?
The Social Media Lab recently surveyed digital marketing agencies and social media managers to see how they use Instagram. We received 335 responses to our “Instagram Marketing Survey 2021.”
The following information will give you insight into how the average Instagram user utilizes Instagram daily.
Instagram Marketing Survey 2021 Results
Highlights from the Instagram Marketing Survey:
Instagram marketing was very important or extremely important to 64.77% of survey respondents.
- 66.27% spend between 1-3 hours on Instagram daily.
- 90.75% view Instagram Stories.
- Instagram Reels are viewed by 68.96% of those surveyed.
- 94.93% post at least once per week to the Instagram feed.
Full survey here: https://www.agorapulse.com/social-media-lab/insgtagram-marketing-survey-2021/
The Social Media Lab Live 100th Episode! Join us as we reflect on the past 100 episodes, talk about ups and downs, changes to the show and maybe even have some trivia, giveaways and old friends on the show! What is the Social Media Lab LIVE? Social Media Lab LIVE is hosted by me, Scott Ayres, the Content Scientist at the Social Media Lab. It’s a weekly show where I talk about social media marketing with expert guests and is always testing something!!! I use Restream to power all of my live shows on Facebook and YouTube. Get started with Restream for free at www.restreamlive.com With Restream Studio, you can: — Launch & demonstrate new products — Drive flash sales & promotional offers — Host interviews, Q&As, or podcasts
Is it best to start a Facebook live with a countdown timer? The Social Media Lab tested Facbook countdown timers for you.
Amazon Live has quickly become another live streaming platform for creators to build an audience and make an income, leading the Social Media Lab to wonder what would happen if we started a new account on Amazon Live.
Social Media Lab Twitter Marketing Survey The results of the “Social Media Lab 2020 Twitter Marketing Survey” are in, and here are some of the highlights: 19% don’t tweet links 44% tweet at least 1 video per month 79% spend more than 1 hour per day on Twitter Each quarter, the Social Media Lab will publish results from social media network-specific surveys conducted during the previous quarter. Our goal is to find out how each platform is being used, and year over year notate any trends seen. The Social Media Lab began surveying Twitter users in November 2020 to determine if any trends in Twitter marketing could be discovered.
Welcome to the Social Media Lab podcast, powered by Agorapulse. In this episode, we go over updates to the Social Media Lab podcast!!!
In the past three years, Instagram has undergone many changes, adding features such as Reels and IGTV. Plus, Stories are even more popular today than three years ago. So, we felt it was time to test again to see if anything has changed on Instagram ads. We formed a hypothesis based on our previous study. Hypothesis: Instagram Story ads produce more clicks and a lower CPC than Instagram feed ads.
Does using the word "FREE" impact Twitter ads results??? We ran a $1000 test to find out! Social Media Lab is powered by Agorapulse.
Let's find out what Jennifer Watson predicts for social media marketing for 2021! Will Tik Tok still be a thing? What about live video? And does anyone even care about Clubhouse??? Social Media Lab is powered by Agorapulse
Should your business focus on Facebook groups? Jennifer Watson from Agorapulse has done some amazing and unique things in Facebook groups recently. Listen to find out more. Social Media Lab is powered by Agorapulse.
What worked and didn't work in social media marketing during 2020? Did brands really fail and mess things up as bad as we think? Find out Jennifer Watson's thoughts in this episode of the Social Media Lab, powered by Agorapulse.
Jennifer Watson from Agorapulse tested everything you can think of in social media marketing in 2020! From live videos, live summits, Facebook groups, Facebook boost, etc. Find out what she thinks worked and didn't. Social Media Lab is powered by Agorapulse.
2020 brought us lots of changes and lots of things to test in social media marketing. Find out how many live video shows Jennifer Watson, the Social Media Manager of Agorapulse, produced in 2020, as well as what she tested on our accounts. FREE TRIAL OF AGORAPULSE!
The Social Media Lab, powered by Agorapulse, wondered if placing Twitter ads with human faces or graphics mattered. We found out it does!! Listen to find out the details!!!
We're asking agency owner Yvonne Heimann if our agency sucks.. In this episode we discuss what processes and workflows are needed to run a successful agency. The Social Media Lab is powered by Agorapulse.
2020 has been one of the most messed up years in America's history. #BLM has been revived and brought to life the problem we have in the USA. In this hour long interview I talk to Troy Standidge from FindTroy.com about the power of minorities in Marketing. I ask you to listen to this in full and soak it up!
The Social Media Lab wanted to find out if Instagram Ads using human faces outperformed Instagram ads with animated characters. The results are quite revealing!
Facebook Premiere allows you to upload a video to your Facebook Page to watch and comment "Live" together. Is it as good as Facebook Live?
The Social Media Lab wanted to find out if having a "Call to Action" button on Facebook link ads performed better or not. Or does excluding the button cost less per click? Find out in this episode of the Social Media Lab powered by Agorapulse.
Facebook ads are a necessity for most businesses wanting to sell products or promote their brand on Facebook. But for many business owners learning how to navigate Facebook’s Ads manager can be difficult. That is why Facebook added the “Boost” button years ago. The Facebook Boost is a quick way to run an ad from a post already on your Facebook page. There is no secondary place to log into to manage the ad. Just boost the post and—BOOM—done. But is it a bad idea? Find out in this episode of the Social Media Lab!
What happens if you stop posting for 6 months on your Instagram account? Will followers engage with new content? The Social Media Lab let 8 Instagram account go dead for 6 months to find out! The results are quite satisfying and helpful for all of us. The Social Media Lab is powered by Agorapulse, busting the myths, rumors, and stories of social media marketing with science!
So far in the Social Media Lab, we have found that Reddit ads resulted in a lower cost per click (CPC) when compared to both Twitter and Facebook ads. Now, we will compare Reddit ads to Instagram ads to see how they stack up. The Social Media Lab is powered by Agorapulse, hosted by Scott Ayres.
Are you confused on how to best grow a Facebook Live video show? Our Content Scientist, Scott Ayres, shares how we've grown the Social Media Lab LIVE show to be one of the most well-know social media marketing live shows in the industry, featured at Social Media Marketing World 2019! You can read the full post here: Growing a Facebook Live Show The Social Media Lab is powered by Agorapulse and is busting the myths, rumors and stories of social media marketing, with science.
All Facebook Live videos are organic because Facebook does not allow you to advertise live video before it airs. Facebook does, however, allow you to Boost that video after it's over. Will boosting live video replays actually get beneficial results? Or, will it just inflate the view count? Let's find out, on today's Social Media Lab. About the show: Meet the mythbusters of the social media marketing ecosystem. The Social Media Lab spends thousands of dollars every month to scientifically test social media best practices. Each episode is a new experiment dedicated to find out what really helps your business perform better in social media. The Social Media Lab is powered by Agorapulse.
You might wonder, “Why should I advertise on Reddit?” Most marketers have ignored the platform. 41% of Reddit users do all or almost all of their shopping online, compared to only 24% of those surveyed that are non-Reddit users, according to Civic Science. In a previous Social Media Lab experiment, we found that Reddit ads had a much lower CPC than Facebook ads. Today, we’ll compare those same Reddit ads to Twitter ads. Will Reddit win again? Read the full post here https://www.agorapulse.com/social-media-lab/reddit-ads-vs-twitter-ads/ About the show: Meet the mythbusters of the social media marketing ecosystem. The Social Media Lab spends thousands of dollars every month to scientifically test social media best practices. Each episode is a new experiment dedicated to find out what really helps your business perform better in social media. The Social Media Lab is powered by Agorapulse.
A whopping 79% of Facebook users only access Facebook via mobile devices and 19% of Facebook users access the network via both phones and computers. In today’s Social Media Lab experiment we’ll test Facebook mobile ads vs desktop to see which one performs better. Our Hypothesis: Facebook mobile ads have a lower CPC and result in more link clicks than desktop ads. Read the full post here https://www.agorapulse.com/social-media-lab/facebook-mobile-ads-vs-desktop-ads/ About the show: Meet the mythbusters of the social media marketing ecosystem. The Social Media Lab spends thousands of dollars every month to scientifically test social media best practices. Each episode is a new experiment dedicated to find out what really helps your business perform better in social media. The Social Media Lab is powered by Agorapulse.
Does the aspect ratio of your Twitter ads really matter? It turns out, it does by a landslide. Twitter reported 885 million in ad revenue in Q4 2019, In this episode, we'll cover some important details you'll need to know when you're advertising on Twitter. Read the full post here: https://www.agorapulse.com/social-media-lab/ About the show: Meet the mythbusters of the social media marketing ecosystem. The Social Media Lab spends thousands of dollars every month to scientifically test social media best practices. Each episode is a new experiment dedicated to find out what really helps your business perform better in social media. The Social Media Lab is powered by Agorapulse.
This is episode 2 in our series to find out which social network gets the lowest cost per click. Today, we're testing identical ads on Facebook and Instagram in an isolated experiment to compare CPC and other results. Are you advertising on the right network? Let's find out on today's social media lab. Read the full post here https://www.agorapulse.com/social-media-lab/instagram-ads-facebook-ads-test/ About the show: Meet the mythbusters of the social media marketing ecosystem. The Social Media Lab spends thousands of dollars every month to scientifically test social media best practices. Each episode is a new experiment dedicated to find out what really helps your business perform better in social media. The Social Media Lab is powered by Agorapulse.
Going “viral” organically on Twitter or Instagram is hard these days, so running ads on both platforms is a necessity. Your website needs traffic, and you’ll likely need to pay for that traffic. But the cost of that traffic is always an issue. Spend too much—and the ad is a complete waste of time, energy, and money. Twitter and Instagram are great platforms to run ads and drive traffic. But which one delivers the lowest cost per click (CPC)? We will tackle that question (and find an answer) in today’s Social Media Lab experiment. Read the full post here https://www.agorapulse.com/social-media-lab/twitter-cpc-instagram-cpc/ About the show: Meet the mythbusters of the social media marketing ecosystem. The Social Media Lab spends thousands of dollars every month to scientifically test social media best practices. Each episode is a new experiment dedicated to find out what really helps your business perform better in social media. The Social Media Lab is powered by Agorapulse.
LinkedIn can be confusing for most users and brands. The things that work on Facebook, Instagram, and Twitter don’t always work on LinkedIn. To fully understand and leverage LinkedIn you need an expert in your corner. So, we invited LinkedIn expert Judi Fox onto the Social Media Lab LIVE show recently to discuss various ways to get ahead of the competition on LinkedIn. We’re going to cover these five tactics to help you crush it on LinkedIn: Best post types on LinkedIn Should posts be short or long on LinkedIn? Hashtag strategies for LinkedIn Best LinkedIn copy to use Should links be in the comments on LinkedIn? Read the full post here https://www.agorapulse.com/social-media-lab/text-instagram-image-posts/ About the show: Meet the mythbusters of the social media marketing ecosystem. The Social Media Lab spends thousands of dollars every month to scientifically test social media best practices. Each episode is a new experiment dedicated to find out what really helps your business perform better in social media. The Social Media Lab is powered by Agorapulse.
Gaining even the slightest advantages in marketing can make or break an ad campaign. A 10% decrease in CPC, for example, could mean the difference between a profitable campaign or going bankrupt! With those ideas in mind, the Social Media Lab tested whether adding text on the images in our Instagram and Facebook ads helped or hurt performance. Our Hypothesis: Image ads on Facebook and Instagram with text produces more clicks and lower CPC. Let's test and find out! Read the full post here https://www.agorapulse.com/social-media-lab/text-instagram-image-posts/ About the show: Meet the mythbusters of the social media marketing ecosystem. The Social Media Lab spends thousands of dollars every month to scientifically test social media best practices. Each episode is a new experiment dedicated to find out what really helps your business perform better in social media. The Social Media Lab is powered by Agorapulse.
Many sites recommend placing text on Instagram photos because it stands out, but have no data to back up claims that it will help your performance. You’ll find lots of articles on how to put text on photos and create eye-catching graphics, but nothing supporting or refuting the claim that photos with text on them outperform standard photos on Instagram. Our Hypothesis: Instagram images without text receive more reach and engagement. Let's test and find out! Read the full post here https://www.agorapulse.com/social-media-lab/text-instagram-image-posts/ About the show: Meet the mythbusters of the social media marketing ecosystem. The Social Media Lab spends thousands of dollars every month to scientifically test social media best practices. Each episode is a new experiment dedicated to find out what really helps your business perform better in social media. The Social Media Lab is powered by Agorapulse.
Which network will get you the cheapest clicks on your ads? And, why? And, are those cheap clicks really achieving your goals? Let's find out...
Today, we’re testing Guy Kawasaki's LinkedIn hack. Can you really quadruple your views and impressions by putting links in the comments? Let’s find out on today’s Social Media Lab.
It turns out you can. Let’s see how Reddit ads stand up to Facebook ads on today’s social media lab.
It turns out that one common mistake could hurt your Facebook Ads performance by up tp 70%. That's right, 70%. Are you throwing away money on your facebook video ads? Let’s find out, on today’s social media lab.
In this audio portion of the Social Media Lab's Facebook Live show, Scott and Owen explore what happens when you cut your Instagram posting frequency by half.
Instagram Carousels sucked at reach and engagement in 2017 and 2018. Today, we got some pretty surprising results when we re-tested multi-image Instagram posts.
In this audio excerpt from our Facebook Live show, Scott and Owen explore Facebook carousel ads with Charlie Lawrence.
Today, we're testing an old rumor with a new network. Will 3rd party publishing tools hurt your content's performance on Instagram? Let's find out!
Will cutting the number of posts you publish to Instagram hurt your performance? A lot of people think so. Let’s find out, on today’s social media lab!
Today, we’re examining a social ads experiment gone wrong. And we’re hoping you’ll learn from our mistakes. Are the link clicks you’re getting from your social ads high quality? Let’s find out on today’s social media lab.
Does the length of your Instagram post captions affect your performance? Let’s find out, on today’s Social Media Lab.
Does the format and content of your Facebook live show really matter? It turns out, it does! Scott’s got data on how to best secure a Facebook live audience on today’s social media lab.
Today, we’re testing Mike Stelzner’s theory that shorter videos under 2 minutes are highly favored by Facebook. Let’s find out, on today’s Social Media Lab.
When a major industry leader suggested publishing fewer characters on Facebook than the typical tweet, we got really interested. Will shorter posts produce more engagement?
Today, an awful lot of people are trying to get around Instagram’s ban on link posts by asking Instagram users to click on a link in their bio. But, is this really an effective way to drive traffic to your website? Could this potentially hurt your performance? Let’s find out, on today’s social media lab.
Today, we’re comparing graphics against photos in our Ultimate Instagram Showdown. Which format will get more engagement? Let’s find out on today’s social media lab!
Today we're exploring Instagram Stories and Story Ads to see which type will get you the most attention.
Today, we’re spending $4,500 to see if subtitles can get more substantial views on video ads. Are video ads with subtitles worth it? Let’s find out, on today’s social media lab!
Today, we're exploring new ways to increase engagement on Instagram. Will more Instagram users engage with B&W photos than color? Let's find out!
We surprised ourselves with this test on how an emoji can affect a Facebook post's performance. Maybe we'll surprise you too!
Today, we’re asking how to get the most views on LinkedIn - with long form posts, or short form. Does it really matter? Let’s find out, on today’s social media lab.
Some marketing experts have claimed one simple hack can drastically improve your email performance. Will emojis in your subject lines really result in 50% higher open rates or, whoah, get ready for this number, a 93% increase in clicks? Really? We’ve teamed up with Jamie Turner to find out on today’s social media lab.
We've proven that Instagram story ads outperform feed ads by a wide margin. Now we're out to discover which type of Story gets the most attention.
It turns out each network has its own sweet spot when it comes to the number of hashtags you should include in each post for the best performance. We've found that sweet spot on Instagram and Twitter!
We ran across a study which claims adding emojis to tweets can boost their performance by 25%. We ran our own test and discovered something totally different.
Will 3rd party publishing tools have a negative impact on your Facebook reach in 2018? Let's find out!
Are your Tweets TLDR or is more really better? Let's find out on today's Social Media Lab.
Will posting hashtags boost your LinkedIn performance like the other networks? Let's find out on today's Social Media Lab.
Facebook Pages in some industries are actually reaching more people since the Facebook Reachpocalypse! We're analyzing reach across 30,000 active Facebook pages and the results may surprise you a little!
They're a cool feature, but they can have a significant negative impact on your Instagram performance. More details on today's episode.
Twitter claims it can get you 30 new followers and reach 30,000 more people for a hundred dollar bill. But, can they?
Instagram carousels are a cool feature with lots of possible uses but, how well do they perform? WE conducted rigorous tests to find out.
Is there a magic number of Hashtags we can put in our posts to get maximum performance on Instagram? We found 2 and we have proof!
Will users leaving positive and negative comments on our Facebook ads increase the amount of clicks and conversions? We have data you'll want to see!
Hashtags are crucial to your Instagram content strategy, but should you include them in the post, or bury them in the comments?
It's an old tactic. Following other Twitter or Instagram users in order to get a follow back then, unfollowing them. We tried and the results were NOT what we expected.
Are people really watching your Facebook Live and uploaded videos? Today's results might surprise you and sting a little.
Facebook ads are becoming more expensive and YouTube's popularity is on the decline. Is this an opportunity for advertisers? You may be surprised by our results as Scott compares Facebook and YouTube ad performance.
Does Facebook Live really live up to all the hype? We're comparing data to find out on this Social Media Lab episode.
Mike Gingerich joins us in this experiment to discover the best way to drive organic traffic from the Facebook newsfeed to your website.
Are visitors who spend more time browsing your website more likely to click on your Facebook ads and convert? If so, at what cost? Jason How joins us for another paid ads experiment.
Evergreen content is all the controversy these days. Will repeated tweets really benefit your business? What about the risk of losing followers? Let's find out!
Melonie Dodaro, the world's most sought after LinkedIn consultant joins us to find out which type of content performs the best on the professional network LinkedIn.
Have you tried running Instagram ads in the Stories format? We did! Jason How helped us compare their performance against ads in the feed and the results were pretty drastic!
Despite much criticism, the Facebook boost button is widely used, and the topic of many rumors. Who should use the boost button and how will it affect your reach? Let's find out together.
Today we're reviewing an experiment from Mike Alton's Social Media Hat to discover if republishing evergreen content on Facebook is still a viable strategy.
Do emojis have a tangible business value on Instagram? In this short episode, we analyze over 5.5 million posts with our friends at Quintly to find out.
Will 3rd party publishing tools have a negative impact on your Twitter impressions? Ian Anderson Gray joins us to find out!
We tore through 3 months of data from one of the most successful Twitter business profiles in the world to find out if evergreen content is still useful.
Today we're going behind the scenes to discuss why we started the Social Media Lab, the challenges along they way and our results so far.
A lot of influencers certainly think so. Jason How joins us to find out, on today’s social media lab.
Will 3rd party publishers like Hootsuite, Sproutsocial, Buffer and Agorapulse have a negative impact on your Facebook reach? Everyone has an opinion. We have facts, and we used the scientific method to find them.
You have a great product that customers love and one day, someone influential writes about it. The result- lots of visibility that you can't track or retarget. Jason How joins us to test replicating an influencer's article on our site, then driving traffic from a Facebook Ad to it.
Jenn Herman, award winning blogger and renown Instagram expert asked us to test Instagram pods to see if they really boosted impressions. Should you join an Instagram pod? Let's find out!
We all know that posting with hashtags can boost your reach and engagement on Instagram. We even conducted a test to prove it. But, how many hashtags should you post? Is there a magic number? Let's find out!
Instagram business accounts provide you with some additional tools and benefits, but is there a downside and how will it affect you? Let's find out!
Facebook and Google have the largest advertising networks available, but which one converts better? Let's find out on today's social media lab.
Facebook Live is all the rage these days, but will it perform as well as other types of content on Facebook? Let's find out!
Quora Ads can lead to massive ROI. But should you send that traffic to a blog post or a landing page? We'll dig into the numbers and tell you.
Have you heard some influencers have theorize that cross-posting from Instagram to Facebook will improve Facebook engagement? We have too, and we conducted tests to find out.
Instagram carousels are a cool feature with lots of possible uses but, how well do they perform? We conducted rigorous tests to find out.
We sought out to test a strategy we found that claimed to get us 100 Instagram followers in 24 hours, for free. Were they right or wrong?
Twitter is one of the most difficult networks to get engagement on and everyone has an opinion on the best way to it. We're using the scientific method to pitch Twitter Cards against Tweets with images and analyzing the engagement results.
Will posting with hashtags really increase your reach and engagement? If so, by how much? We're using the scientific method to find out.
Will 3rd party publishers like Hootsuite, Sproutsocial, Buffer and Agorapulse have a negative impact on your Facebook reach? Everyone has an opinion. We have facts, and we're using the scientific method to find out. For real.