SidexSide Production: Recent Episodes

Brian Gasner

Real estate based prospecting and sales activities focusing on efficiency in production shared everyday in real life from the Twin Cities, Mn.

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Getting started in daily prioritization of meeting new people.


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Prospecting priority number one.


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As you change your way of thinking


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Half way home…


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Learning to grow.


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What to keep track of.


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What’s the big difference? From old school telemarketing to everyday door knocking? Here you go…


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New


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What comes next


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Here’s why


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Blah blah blah blah blah, not what real estate is all about.


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Here we go


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Time to get it going.


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All done.

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Website


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Final prep about to begin prospecting for 2022.


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Let’s get started.


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2022


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The real solution, getting real about what you really want.


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Turning the corner


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Time to get goong


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Putting it all together.


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How about …

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Here it is

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What this thing finally starts to look like…

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Final pieces coming together…


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Pushing it forward


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Whew, that was a lot, okay here we go again…


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Planning deeper

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Mapping things out


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Putting the pieces together


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Baseline from which to build


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First thoughts…

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Getting rid of the old.


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Thoughts on getting started for 2022


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Here we go


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What’s been happening lately.

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One more thing..,


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Roadmap…


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Long term model…

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Looking forward, keeping CSV files on your local drives instead of your database.

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Yikes…


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.,,


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Data collection comments…


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Recap…

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Start to finish…


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Let’s get something done here.


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A recap of the plan.


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What does this changing process really look like?

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More of the same…


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Dribble…


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Oh so close…


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Keeping up…


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Uh oh


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What it looks like…


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More detail…


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One story that ties it all together.

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I love it when a plan comes together.


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Divorce attorneys


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Another snapshot.


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Flawed model.


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A little tech goes a long way.


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A concise version of the new and improved.

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Nutshell


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The plan.

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A deeper dive into things.

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Going a little bit deeper into things.


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3 things: gather intel, prospect, convert.


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A day after the turn.


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Next steps…


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Changes.


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The dofference berm teen communication in person and via other mediums.


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Going deeper. Slowing down.


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Conversion phase and a different way of thinking.

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Back on the road.


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Back on track.


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The model.


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Thoughts on mapping and routing.

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Routing considerations.


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A lot.


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Next steps…

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A few minor enhancements at integrated.


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Another small step forward headed towards consistently meeting new people and following up with people we’ve already met as the foundation to grow your business.


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More of the same


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Retooling the approach for round 2.

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Explanation of next step mapping integration.

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Staying the course and breaking through seemingly insurmountable obstacles.

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A pipeline volume overhaul.

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A thought on money.


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State of the Union sort of speak.

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What does the iPad map look like?


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What does the model look like as it first evolves after the ramp up of meeting people turns into the route planning strategy from day to day.


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A look at the 10 million dollar system as it begins to evolve again in its creation.

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Putting it all together.


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Considerations as you transition into a map based solution.


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IPad Verdict

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Mapping build out continues.


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Beginning to work solely off a map with literally every property in our market on it.

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Customers first, meeting people 2nd, product development third, all else fourth.

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Athletic tennis shoes.

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IPad and it’s significance in this 2nd quarter.


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Using the iPad Pro as our primary field navigation tool.

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A couple adjustments


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2nd quarter face to face based prospecting begins.

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Turning the corner.

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Beginning to transition into the next quarter.


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Fading into complacency...


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Starting to factor in operating expenses and budgeting etc.

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Starting over


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Interruption....

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Family First

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Simple daily recap.


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Plans going forward


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Numbers recount for Thursday May 20th


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May 2021 opening 2nd half tally.


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What we learned from the first half of May.


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Recognize the obvious.


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Thoughts on the first half of May.

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Humdrum


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A little drop off when adding g those you need to see NOW!!!


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100 for the second time.

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100 comfortable.


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Tie it together, memory, reset, regroup, prioritize, convert. And then do it all over again.


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Getting out and bouncing back, buying a home, and selling a home, and otherwise settling into a new prospecting reality.


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Hitting the wall.


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Let’s start selling.

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More brainstorming long term.


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Tightening the screws


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Nee and improved


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The end of our very first bi monthly installment.


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2 days left in the 2nd half.


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Time management where are you?


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A little bit of the same routine.


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Routine


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Prospect Daily.


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Observation induced change.


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Act on an observation, force yourself to grow and improve.


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Wasted a great day.


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The system for door to door.


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A personal best 56 face-to-face meetings on an abbreviated day.


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Segments of a day focused on face to face field prospecting.


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It’s time to get real.


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1,000 or bust.


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Same old same old.


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More of the basics.


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An interesting development.


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Transitioning into 100 a day.


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Starting to see the light.


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More on field logistics and completing the model.


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More model brainstorming development.


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The magic of a notebook.


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Let’s change the game a little bit here.


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More map done tuning.

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Housekeeping


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Aha moments in field production.

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Major model summary recap.


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Pen Cam day...


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First route day ever.

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Trying to wrestle out the ideal field marketing strategy.


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A recap summary of where were at.


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The first real look at what field metrics might look like. What it is to really work deeply in your local community with a commitment to find business based on helping people instead of looking for deals.


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There’s marketable people everywhere! Go sell!


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A few ramblings about being proactive, taking on double duty in forming your team, and ultimately taking control of the business.


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2 listings in one day. It can be that easy.


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All right let’s keep this in the high gear by really starting to turn off all of the interruptions.


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Simply get precise about what you’re doing, who you’re doing it with, why you’re doing it, and what is the end result you’re looking for and then go do it.


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Time to stop talking and start selling.


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Let’s finally say no to all the interruption and distraction and choose to own and take and take responsibility for our own individual production and no longer try to include any other agents.


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Did you forget what it is you’re selling?


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Wrestling with a buyers agent.


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Getting things on the road.


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Getting changes done once and for all sticking to your guns now deciding which processes and programs you need to get things done.


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Tighten the bolts.


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The importance of a buyers agent in getting things going.


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Starting to think about becoming a full time listing agent.


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State of the union


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Summary to date of field based prospecting.


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Succeeding in an endeavor that’s involves more success than failure.


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Getting back into it after a day off.


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The car setup.


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The biggest challenge.


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Breakthrough moment.


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Long term considerations.


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The life of a listing agent.


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Revamping the pipeline model and to what seems to be the magic formula.


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Putting together the pieces of producing in the field.


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Getting rolling.


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A day in the field summary.


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20 listings in 90 days day 3, field work.


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One out of the shoot.


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Let’s go get 20 listings.


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See em talk to em.


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90 day production plan.


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The smorgasbord of stuff. It’s just so much.

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Adding cancelleds and expireds.


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It’s finally coming to life. Watch it explode.


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Working level 5 of our audience.


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Let’s talk Avatar.


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Getting started in sales.


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As my son would have said a few years ago Let’s Go!


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Adding a powerful weapon to your toolbox.

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Transitioning ramblings...

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Getting ahead of the game


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GeGetting ahead of the game.


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Consideration


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And here it is, in a nutshell, let’s rock and roll.


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A few days of brainstorming...


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Rambling on...


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The Hulk, before and after...


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A sixteen hour bookmark organization marathon.


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Post customer meeting.


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Connecting the asset dots, your environment, the environment created by your peers around you, and the internet of this game.


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Padlet.


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Rock and roll never forgets. Sometimes you just need to name something so you won’t forget it. That’s this episode. The naming of a podcast that allows me to share it for easy recollection and reach. Try it!


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A little rambling about inventory value and what we see and hear.


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You can provide value easier and quicker than you can create value. True or false?


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Beginning to conceptualize consistent creation of confidence in finding value to provide to your consumers and how scripting fits into that picture.


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Finding your voice and persistently pushing through roadblocks that can otherwise prohibit your ability to grow your business and attach and develop your voice within your business.


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Decide what it is that might be holding you up from going a little bit deeper in your business I can share with you what it was for me and what matters why it matters and what might springboard you a little bit forward in your ability to connect with your customer and really identify those things that matter.


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FSBO’s, Preview PA and companion video, deadline relevance strategy, podcast publication restructuring, and more.


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A couple still lengthy but real world examples.


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Let’s stop by a few places and say hi today.


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Moving into day to day production.


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Wrapping up content creation and getting back to business.


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The Aha moment, the granddaddy of them all, tying it all together and turning the corner.


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Floating on prospecting depth architecture realizing the depth we can go to with simple tools available to us now.

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Products and Programs


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A few loose ends but here’s the bigger picture coming together.


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Meeting a client and going deep.


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Nest steps and first offer.


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A recap of the first three weeks as we transition to bringing you real customer interaction and day to day real life experiences that demonstrate our approach to going deep.


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Pinpoint Prospecting Phrases in Practice and your Personal Production Environment.

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You’re a salesperson.


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One last step, memorize your pinpoint prospecting phrases.


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We’re there now - now let’s go do this! The final transition into full time high level prospecting.


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What it looks like when a good deep prospecting system comes together.


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What does an effective marketing campaign really look like?


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After you’ve gathered all the contact information you need for your prospects what’s the next step? Here’s how you can go deeper and really find marketing content of value for your prospects...


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Let’s switch gears and take some time here now with the sole focus of going deeper earlier and making sure we decisively do our best to demonstrate value and then let passerby’s go and focus on the real opportunities we have in front of us.


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A few ideas about mastering your market as you begin going deeper with clients.


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A quick thought on how social media and opportunities available to learn and grow socially light fit into tomorrow’s real estate model.


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As week one closes out let’s think about what next week looks like and how we will add prospecting activity to our daily routine, and go deeper with those prospects that we identify while we continue to put the pieces together for high level deliverables and effective and efficient communication.


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A little more on metrics and executing your plan...


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Database development, going deeper into prospects, game plan for the year, working out the bugs.


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A few notifications in transitioning to more up time. More effective up time.

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Where it all begins after you’re all ready.

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Week 2


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Day 46

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Day 45

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Day 43


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Day 41


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Day 40


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Day 39


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Day 38


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Day 37


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Day 36


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Day 35


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Day 34


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Day 33


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Day 32


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Day 31


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Day 30


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Day 29


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Day 28


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Day 26


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Day 24


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Final mapping and lead consideration add ons.


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The process


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Day 21


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It’s about Prospecting Perfection.


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A day off.


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The squirrel.


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One more loose ends day.


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Going back to add this new value to those I already serve before moving forward.


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One more down day...


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The calm before the storm of 1 full calendar year of daily production in the trenches.


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Day 13


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Day 13


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Sales


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A recap of Day 3 and highlighting the things that need to be done logistically and nuts and bolts wise to implement an efficient real estate sales business.


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Day 3 in the trenches! A few minor implementations and adjustments but all is well I’m heading to a new way to produce.


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Day 2 in the trenches. Practical insight into getting started and making things happen by focusing on deep and effective prospecting.


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Getting started in the field on Memorial Day with all systems go. Starting the day working on those I know and care about and then using the map to strategically plan face to face visits let’s see what we can do Over the next 365 days!


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The final two pieces clarified in defining your main deliverable or unique selling proposition along with taking the high road hard line and now finally looking at turning the corner to bigger and better production practices.


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Plugging away at transitioning o a new way of doing business. Things are coming together as I line up to get in the trenches with you and produce produce produce.


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The transition from a reactive to proactive existence continues with particular struggles and challenges highlighted along the way in anticipation of my going live date just a few days from now.


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The struggle is real in transitioning from a reactive to a proactive production environment. Changing habits and going deeper with people involves a few fundamental concepts outlined as this transition is attempted.


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What the first few days of going from a reactive to a proactive professional focus are all about.


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Turning your attention from producing content to getting back to sales and what that looks like. With special emphasis on keeping current and finding ways to add value, with some idea of what the future of our industry will look like.


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An impromptu introduction to Brian Gasner, Informed Realty, and a way of producing as a professional real estate agent that is entirely centered around prospecting perfection in efficient execution.


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