The Sonic Truth: Recent Episodes
Advertising Week
Hear people talking about how we’re going through an “audio renaissance?” So do we, and it’s true! And because we’re constantly talking with some of the most fundamental players in audio — both friends and business partners alike, from sonic stalwarts to new converts — we thought it made a lot of sense to bring these great minds to the mic. With a new episode every couple weeks, The Sonic Truth Podcast Series explores the issue from a unique angle. Episodes will not only feature the stories and perspectives of media leaders, they’ll reveal new data generated from research that many of those leaders have conducted on how and why audio truly moves people. From voices in ads to gender politics to audio branding, the series will entertain, educate, and help businesses think about a sonic path forward. The Sonic Truth is a production of Veritonic and AW360.
Media cartographer Evan Shapiro joins The Sonic Truth to map where media is headed next.
In a wide-ranging conversation, Evan shares his unconventional path from theater to media, explains how he uses data to challenge the industry’s biggest assumptions, and makes the case for authenticity, transparency, and fearless personal branding.
The conversation explores the collision of creativity and analytics, the rise of creator culture, changing consumerbehavior, and what advertisers need to understand about a media universe that no longer revolves around a single screen, platform, or gatekeeper.
CHAPTERS
00:00 Introduction and Guest Credibility
01:03 Evan’s Unconventional Career Journey
02:12 From Theater to Media Innovation
03:13 Building a Creator-Centric Enterprise
04:45 The Power of Authenticity and an Unfiltered Voice
06:44 The Role of Data and Research in Media
08:36 Personal Branding, Fearlessness, and Standing Out
09:28 Debunking Media Myths With Data
12:30 Where Data and Creativity Meet
16:31 Understanding Consumer Behavior Through Data
19:51 The Future of Video, Devices, and Content Consumption
22:14 Creative Strategy Across Platforms
26:06 The Rise of Creator Culture and Influencers
28:55 Advertising in a Post-Creator Economy
30:47 Evan’s Speaking Engagements and Industry Presence
34:00 The Energy and Authenticity of Live Presentations
35:37 Breaking Barriers Through Transparency
37:09 The Power of Genuine Personal Branding
39:14 Age, Authenticity, and a Changing Industry
40:34 Self-Accountability and Career Trajectory
41:14 Closing Thoughts and What’s Next
In this episode of The Sonic Truth Podcast, Scott Simonelli sits down with Alan Wolk, co-founder of TVREV and author of Over the Top, to explore how fragmentation is reshaping the future of media, advertising, and culture.
Alan shares his journey from law school to becoming one of the most influential voices in streaming TV, offering a clear view of how the decline of monoculture has changed the way audiences consume content and how brands reach them. The conversation focuses on the rise of “feudal media,” the growing influence of AI and hyper-personalization, and why traditional mass media no longer works the way it once did.
The discussion also looks at what these shifts mean for marketers, from the challenges of reaching audiences inside increasingly isolated media bubbles to the opportunities emerging for small businesses through CTV, AI tools, and more accessible advertising channels. Together, Scott and Alan explain why the future of media will reward brands that understand audience segmentation, speak the language of their customers, and adapt faster than the market around them.
In this episode of The Sonic Truth Podcast, Scott Simonelli sits down with Mike Brooks, a veteran of connected television and digital advertising, to explore how television is evolving into a measurable, performance-driven platform.
Mike shares his journey through the mobile app ecosystem and major companies such as AOL and LG, offering perspective on how CTV has adopted many of the tools and mindsets of digital and programmatic advertising. The conversation focuses on the growing importance of Automated Content Recognition (ACR), the emergence of TV home screens as a powerful new media surface, and why accessibility in CTV advertising is improving for brands of all sizes.
The discussion also looks ahead to what’s next, including the rise of free ad-supported television (FAST), increasing fragmentation across formats and platforms, and how regulatory shifts may drive renewed momentum in local TV advertising. Together, Scott and Mike explain why the next 18 months will be a defining period for CTV, creative strategy, and performance marketing.
- Mike Brooks brings deep experience across digital advertising, mobile, and CTV
- The evolution of CTV closely mirrors earlier shifts in digital and mobile marketing
- Automated Content Recognition (ACR) is becoming foundational for targeting and measurement
- TV home screens represent a major emerging media opportunity
- Accessibility in CTV advertising is improving across the market
- Performance marketing is becoming more deeply integrated into television
- Creative strategies must adapt to a fragmented, multi-format media environment
- FAST channels are becoming a significant force in the advertising ecosystem
- Regulatory changes may reignite momentum in local TV advertising
- The next 18 months will be pivotal for programmatic and CTV growth
00:00 Introduction to Mike Brooks and CTV
04:09 Mike’s journey through the digitallandscape
07:24 The evolution of connectedtelevision
10:54 Understanding ACR and its impacton advertising
17:28 The home screen as a mediaopportunity
22:40 Accessibility and opportunity inCTV advertising
27:10 Creative challenges in afragmented media landscape
38:00 Future trends in CTV andadvertising
In this episode of The Sonic Truth, Leif Welch, CEO of JamLoop, joins the show to share his 25-year journey through ad tech and entrepreneurship. Leif walks through JamLoop’s evolution from an early marketplace for musicians into a modern connected TV (CTV) advertising platform built for performance and scale.
The conversation explores why creativity remains central to business growth, how JamLoop serves mid-market advertiserswith high-touch technology, and what it takes to balance transparency, trust, and results in today’s advertising ecosystem. Leif also outlines JamLoop’s expansion into performance advertising and the company’s vision for bridginglocal and national campaigns through smarter creative and data-driven execution.
In this episode of The Sonic Truth, host Scott Simonelli sits down with Nicole Parlapiano, Chief Marketing Officer of Tubi, for a deep dive into the rapidly shifting world of connected television (CTV). Nicole shares her unconventional journey fromprivate equity to leading one of the most culturally resonant streaming brands.
She breaks down the creative thinking behind Tubi’s breakthrough Super Bowl campaigns, the evolving realities of ad-supported streaming, and why understanding niche audiences is essential to standing out in a crowded medialandscape. The conversation also explores how Tubi is empowering creators with new tools, platforms, and opportunities to bring fresh, diverse voices into Hollywood — and what the future of CTV innovation may look like.
In this episode of the Sonic Truth podcast, host Scott interviews Alex Collmer, founder and CEO of VidMob, discussing the intersection of AI and creative measurement in marketing. They explore the evolution of VidMob, the importance of creative quality in advertising, and how AI can enhance creative intelligence. The conversation also delves into the differences between digital and CTV advertising, attention dynamics, and a successful case study with Kalanova. Alex shares insights on the cultural shifts towards data-driven marketing and the future of AI in creative measurement.
In this episode, Scott Porretti, president of Katz Digital, discusses the evolution of media and advertising, focusing on the convergence of audio and CTV. He emphasizes the importance of an audience-first approach, the role of creative in advertising, and the challenges and opportunities in the CTV space. Scott shares insights on audience targeting, measurement, and the significance of building trust with partners. The conversation concludes with advice for brands looking to navigate the changing landscape of advertising.
Chapters
- 00:00 Introduction to Katz Digital and Scott Porretti
- 03:01 The Evolution of Media and Advertising
- 05:47 Audience-First Approach in Advertising
- 09:04 The Convergence of CTV and Audio
- 11:58 Understanding Audience Targeting and Measurement
- 15:05 The Importance of Creative in Advertising
- 17:48 Challenges and Opportunities in CTV Advertising
- 20:57 Success Stories and Case Studies
- 23:43 Final Thoughts and Advice for Brands
In this episode of The Sonic Truth, we sit down with Colin Anderson, a seasoned pro in podcast and content production. With a career spanning top roles at SiriusXM, Stitcher, Earwolf, Maximum Fun, and the BBC, Colin has been at the forefront of shaping the podcasting industry. We dive deep into the evolution of podcast networks, what it takes to scale a podcast operation from startup to sustainability, and how content curation can make or break a show’s success. Colin shares insights into the ever-changing monetization landscape and what podcasters need to do to optimize revenue while staying authentic. Plus, we unpack the future of podcasting—why video is dominating the conversation, the risks of another podcasting bubble, and what creators should be doing now to stay ahead.
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The post Beyond the Mic: Scaling, Monetizing & Future-Proofing Your Podcast with Colin Anderson appeared first on The Sonic Truth.
On this episode of The Sonic Truth, we’re joined by Shanil Chande, Commercial & Partnerships Director at Hawk, an Azerion company. Shanil shares his expertise on the latest trends in CTV and digital audio measurement, the biggest challenges brands face in attribution, and how advanced tools like Veritonic are changing the game. We discuss how advertisers can move beyond vanity metrics, optimize their omnichannel strategy, and prove real business outcomes from their media investments. If you want to understand how to measure and maximize performance in CTV, audio, and beyond, this episode is for you!
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In this episode of The Sonic Truth, we dive into the evolving world of AI-driven audio advertising with Stas Tushinskiy, CEO & Co-Founder of Instrumatic. Stas shares how AI is transforming the way brands personalize, optimize, and scale their audio campaigns—unlocking new levels of contextual relevance and engagement. If you’re curious about how AI is redefining the audio marketing landscape, this is a conversation you won’t want to miss!
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The post Sonic Boom: How AI is Amplifying Audio Advertising with Stas Tushinskiy from Instreamatic appeared first on The Sonic Truth.
In this episode of The Sonic Truth, Kristin Charron sits down with Dane Cardiel, Founder and Publisher of Good Tape, a design studio and magazine, to explore the future of podcasting. With a career spanning Gumball, SiriusXM, and Simplecast, Dane shares insights on emerging formats, podcasting’s growing influence on public discourse, and the evolving role of podcasters as tastemakers. We also dive into the challenges facing independent creators, from standing out in a crowded market to building sustainable monetization models. Whether you’re a creator or an industry insider, this conversation is packed with insights you won’t want to miss. Thank you for listening, and welcome back to the Sonic Truth.
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The post What’s Next In Podcasting: Emerging Trends, Tastemakers & Sustainability with Dane Cardiel from Good Tape appeared first on The Sonic Truth.
In this interactive conversation, J Bonilla (The Elements Music) and Damien Escobar (Havas Group) explore how brands can harness music to create deeper emotional and cultural connections. They discuss balancing creativity with strategy in sonic branding, common mistakes brands make when selecting music, and how AI and data are reshaping the creative process. From brand storytelling to measuring music’s impact, this fast-paced discussion challenges conventional thinking and offers fresh insights into the evolving role of sound in marketing.
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On this episode of The Sonic Truth, Kristin Charron is joined by Brandon Lutz, Head of Offline and New Media at Miro. Kristin and Brandon discuss all things audio for B2B, including audio and podcast advertising’s impact on offline and traditional media tactics, the benefits and differences between host read and programmatic ads, where to begin if audio is new to your B2B organization, and more.
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On this episode of The Sonic Truth, Kristin Charron is joined by Alyson Sprague from Wondery and Dan Jeselsohn from ART19, who dive deep into three of the largest myths around podcast measurement. They not only explain and debunk the myths, but provide historical context for each. The conversation is as insightful as it is enlightening. Welcome back to The Sonic Truth – we hope that you enjoy!
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On this episode of The Sonic Truth, Annalise Nielsen from Pacific Content joins Kristin Charron to discuss the creation [and value of] branded podcasts, the testing and optimization tools that brands are using to get it right, the importance of having an iron-clad marketing strategy that includes audio, and more.
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On this episode of The Sonic Truth, Kristin Charron is joined by Steve Keller, Sonic Strategy Director, Studio Resonate at SiriusXM Media where they discuss all things AI – including it’s increased use in audio advertising and creative, industry reactions and impact, predictions for future use and regulations of AI, and more.
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The post The ABC’s (and Relevancy) of A.I. in Today’s Audio Advertising Landscape with Steve Keller of Studio Resonate at SiriusXM Media appeared first on The Sonic Truth.
On this episode of The Sonic Truth, Elizabeth Kasper & Danielle Gutierrez of Made Music Studio join Kristin Charron for an in-depth discussion around the art of audio branding and audio campaigns, including the importance of creating a deep emotional impact, the role that data plays in ensuring efficacy, and more. Thank you for joining us, and welcome back to The Sonic Truth.
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On this episode of the Sonic Truth, Steve Goldstein of Amplifi Media joins Veritonic’s Kristin Charron to discuss the advantage of programmatic audio, the importance of sonic identities for brands, must-haves for creating a successful podcast, and more. Thank you for joining us and welcome back to the Sonic Truth.
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On this episode of The Sonic Truth, Kurt Kaufer of Ad Results Media joins Veritonic’s Kristin Charron for an insightful and thought provoking discussion around all things audio including measurement and attribution, predictions, and more.
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The post Measuring Success in Audio with Kurt Kaufer of Ad Results Media appeared first on The Sonic Truth.
On this episode of The Sonic Truth, Scott Porretti, President of Katz Digital sits down with Veritonic’s Kristin Charron to discuss the driving forces behind the utilization of audio in today’s media mix, how brands should be thinking of streaming and podcasting when it comes to advertising, how the measurability of the medium has propelled it’s growth, and more. Thank you for listening, and welcome back to the sonic truth.
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On this episode of the sonic truth, Will Pearson of iHeart Media joins Veritonic’s Kristin Charron to discuss the rise of podcast consumption, what brands can do to successfully harness the intimacy and reach of the channel, the measurability and innovations that are driving it’s continued growth, and more. Thank you for joining us, and welcome back to the sonic truth.
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The post Why Everyone Should ‘Heart’ Podcasts with Will Pearson from iHeart Media appeared first on The Sonic Truth.
On this episode of the sonic truth, Kelli Hurley, VP, Global Head of Revenue Partnerships, SiriusXM sits down with Kristin Charron to talk all things podcasting, including her take on what makes it so attractive to brands, the role that podcasting plays in community building, the discrepancy between time spent and media investment, predictions for the future of the medium, and more.
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On this episode of the sonic truth, Jacob Schwartz of MediaHub joins Veritonic’s Kristin Charron to discuss the rise of audio in omni-channel marketing mixes, the impact that the increased adoption is having on other channels including display, social, and video, trends that MediaHub is seeing in the utilization of audio, and more.
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On this episode of The Sonic Truth, Founder and Principle of JoneKiri, Ryan Rose, sits down with Kristin Charron to discuss how brands are increasingly embracing audio, the success they are seeing with the intimate and engaging medium, how it will evolve in the next 6-12 months, and more.
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In this special edition episode of the podcast, your co-hosts Kristin Charron and Sabrina Nielsen of Veritonic unpack key insights from our recent Summer Audio Listening Trends report that attest to the importance of leveraging audio in your marketing mix this summer! Access the full report here: https://info.veritonic.com/summer-insights
The post Which Audio Trends are Heating Up this Summer? appeared first on The Sonic Truth.
On this episode of The Sonic Truth, Veritonic’s Kristin Charron is joined by Jimmy Saunders, Executive Director, Audio and Events at The New York Times to discuss how brands are embracing audio. From audio logos to audio and podcast advertising, they dive deep into best practices for ideation and creation, measuring podcast ad reach and performance, navigating nuances with audiences, identifying KPIs, and more.
The post Extra, Extra! Hear All About Audio for Brands with Jimmy Saunders of The New York Times appeared first on The Sonic Truth.
In this episode of The Sonic Truth, General Manager of Offline Practice at Right Side Up, Krystina Rubino, joins Veritonic’s Sabrina Nielsen to discuss instilling confidence in audio users, building strong relationships with networks and publishers, KPI’s successful audio users are setting their sights on, and more!
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In this episode of The Sonic Truth, Head of Research and Insights at Audacy, Idil Cakim, joins Veritonic’s Sabrina Nielsen to discuss their recent collaboration on both an eBook and webinar centered on building winning audio ads, the evolution of audio advertising into one of the most “trusted” mediums in modern marketing, and more! Download our eBook here!
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In this episode of The Sonic Truth, Founder and CEO of The Podglomerate, Jeff Umbro, joins Veritonic’s Kristin Charron to discuss the creation, distribution, and monetization of podcasts, trends in brands embracing audio, best practices, sponge delivery services, and more!
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In this episode of The Sonic Truth, Founder and CEO of AMP, Michele Arnese, joins Veritonic’s Kristin Charron to discuss sonic DNA for brands. What it is, how it’s created, and why it’s an indispensable marketing vehicle for brands of all sizes.
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On this episode of The Sonic Truth, Veritonic’s Digital Marketing Manager, Sabrina Nielsen, is joined by Bob Hunt, Senior Director of Audio at Hearts & Science, to discuss the facets of audio that make it a strong compliment to other channels, how the advent of audio measurement technology is shaping the advertising landscape in the future, and more!
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In this episode of The Sonic Truth, Tomas Rodrigues, Director of Emerging Channels at The Trade Desk, sits down with Veritonic’s Kristin Charron to discuss how audio as evolved from a new to established channel, the rise of programmatic buying of audio, audio creative and targeting best practices, and more, including what Tomas likes to listen to when marathon training! We hope you enjoy this insightful episode, and welcome again to the sonic truth.
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On this episode of The Sonic Truth, Sport Clips’ Senior Director of Marketing, Danielle Linden, joins us to discuss the compelling nature of audio as a marketing vehicle, the impact of their recent ASMR campaigns, and the role measurement plays in a successful audio strategy.
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The post Did You Hear that Sizzle? Talking ASMR & Audio Measurement with Danielle Linden of Sport Clips appeared first on The Sonic Truth.
On this episode of The Sonic Truth, Veritonic’s VP of Marketing, Kristin Charron, is joined by Sam Sweig, Associate Director, Analytics at Havas Media to discuss the role of audio in brand marketing today, how budgets are increasingly shifting to the indispensable, mobile-first channel, and how Havas is evolving their approach to audio as it relates to creative testing, campaign performance, and more.
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On this episode of The Sonic Truth, Veritonic’s VP of Marketing, Kristin Charron, is joined by Hana Golden, Marketing Director of Tostitos at PepsiCo to discuss how the Tostitos brand has amplified the use of audio in their marketing mix, the power of audio as an advertising vehicle at large, which podcast host would make the best dinner guest, and more!
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The post Add Some Bite to your Audio with Hana Golden from Tostitos, Santitas/PepsiCo appeared first on The Sonic Truth.
On this episode of The Sonic Truth, Alyssa Meyers, Reporter at Morning Brew, discusses what it’s like to cover audio in today’s ever-evolving media landscape, including trends in the utilization of podcasts by brands and agencies, how the rise and use of audio and podcasting compares to other forms of media, predictions around where audio is headed, and which podcast host she’d like to be neighbors with, because why not?
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The post Hot off the Press: Trends from the Lens of Reporting on Audio with Alyssa Meyers of Morning Brew appeared first on The Sonic Truth.
On this episode of The Sonic Truth, Michele Dale of Wonder Media Network discusses the ever-changing podcast marketing space, innovations the team has exercised to veer from the status quo, the role of cross-network collaboration, favorite podcast purchases, and more!
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On this episode of The Sonic Truth, Maria Tullin, VP, Managing Director, Advanced & Digital Audio at Horizon Media sits down with Kristin Charron of Veritonic to discuss the increased role that audio is playing in today’s omnichannel marketing mix, including the characteristics of audio that make it such an impactful medium, how new data […]
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Season six of The Sonic Truth is here, and we are kicking off by welcoming Katie Boline of Hubspot and Marques Pfaff and Reggie Risseeuw of AdvertiseCast. Katie, Marques, and Reggie sit down Kristin Charron, VP of Marketing at Veritonic, to discuss the inclusion of audio in Hubspot’s marketing strategy, including the ideation, creation, and […]
The post Taking Risks, Measuring ROI, And Development of Long-Term Strategy in Audio appeared first on The Sonic Truth.
This week on The Sonic Truth, Veritonic’s Kristin Charron and Theresa Vallejo are back to discuss exclusive data from the third installment of Veritonic’s Podcast Listener Insight Series. If you’re interested in learning more about how podcast consumers are engaging with audio ads including purchasing, perceptions of intrusiveness, and more, check out this episode and […]
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This week on The Sonic Truth, Veritonic’s Kristin Charron and Theresa Vallejo are back to discuss exclusive data from the second installment of Veritonic’s Podcast Listener Insight Series. If you’re interested in learning more about how podcast consumers are engaging with audio ads including skipping, perceptions of intrusiveness, and more, check out this episode and […]
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In this episode of The Sonic Truth Podcast Veritonic is giving you a sneak peek of the first of a 3-part Podcast Listener Insights Series, to be released on June 30th. Part one is on Media Consumption Habits. Interested in attending our webinar to receive the full report? Visit veritonic.com to sign up.
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Our guest today is Anthony Frasier, Founder and CEO of ABF Creative. ABF Creative is at the forefront of creating engaging and insightful podcast content, built by and for multicultural audiences. Anthony discusses the role that brands can play in diversifying podcast content, while tapping into a huge population of highly engaged podcast consumers that […]
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This week on The Sonic Truth Podcast we welcome Stew Redwine, VP of Creative Services at Oxford Road. He’s in conversation with our host this week, Kristin Charron, VP of Marketing at Veritonic. Our guest gives his forecast on where the audio industry is headed next, and what trends he has noticed in the creative […]
The post Insights from the Creative Frontier of Podcast Advertising appeared first on The Sonic Truth.
This week on The Sonic Truth we welcome Ian Orekondy from PranifyRx. PranifyRx is an ad optimization platform for pharmaceutical marketers. Intrigued? Listen as Ian, CEO of PranifyRx, dives deep into the power of their platform and the audio channel as a marketing vehicle with Justin Zandri, Business Development Director at Veritonic.
The post A Podcast Per Day Keeps the Dr Away: Podcast Marketing for Pharma appeared first on The Sonic Truth.
Welcome back to The Sonic Truth. This week our guest is Pierre Naggar, SVP Global Demand at AdsWizz. AdsWizz holds the keys to the intricate ecosystem that enables digital audio advertising transactions to flow easily between buyers and sellers, with their suite of digital audio advertising software. Sit back and enjoy the conversation between Veritonic’s […]
The post From the Driver’s Seat: A Revolution in Digital Audio appeared first on The Sonic Truth.
On this episode of The Sonic Truth, Veritonic’s GM of International, Damian Scragg, speaks with Charlie Cadbury, CEO of Say it Now. Say it Now is an award winning leader in voice commerce that builds voice apps and enables actionable audio advertising across platforms like Amazon Alexa and Google Assistant. To download the white paper […]
The post The Why and How of Building a Voice App for Your Brand, with Say It Now appeared first on The Sonic Truth.
Why are host-reads difficult to scale? Gumball has the answer and a way to make it easy. Marty Michael, Co-founder of Gumball is on The Sonic Truth to talk you through the process that is making podcast advertising more efficient and future-proof.
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This week on the sonic truth podcast we welcome Kal Amin, CEO of Sounder.fm. This episode is for podcast creators and advertisers, and focuses on the new technology that is making podcasting easier for everyone involved through both AI and automation.
The post Every brand will have a podcast, just like they had a blog. appeared first on The Sonic Truth.
On this episode of The Sonic Truth Podcast CEO and Founder of Veritonic, Scott Simonelli, is in conversation with three exceptional guests: Alan Patricof of Greycroft Partners, Caitlin Strandberg of Lerer Hippeau, and Daniel Borok of Newark Venture Partners. They are not only some of the biggest champions of growth in audio, but they are […]
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This week we welcome Fatima Zaidi, CEO and Founder of Quill, Inc. In this episode, Fatima dives deep into the value of having a sonic identity and branded podcast strategy for brands. She also discusses branded content creation on podcasts, and how the burgeoning channel can provide value for brands beyond the standard commercial break.
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This week we welcome Shantae Howell, Creative Director at Acast. She talks about branded content creation on podcasts and how the burgeoning channel can provide value for brands beyond the standard commercial break.
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Listen as adtech and podcasting expert Bryan Barletta shares with our host, Scott Simonelli, why podcasting is the space for brands to be in 2022.
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Welcome back to The Sonic Truth! We are thrilled to kick off Season 5 with the President of Katz Digital Audio, Scott Porretti. Scott Porretti and our host Scott Simonelli discuss the impact a state’s COVID vaccination campaign had on the unvaccinated with data collected using Veritonic’s new brand lift capabilities. Read the case study […]
The post Measuring the Impact of Podcast Ads on Vaccine Progress – with Katz Digital Audio appeared first on The Sonic Truth.
Most brands concentrate on the question, “What is our voice?” Our guest on this episode, Shira Atkins, CMO and Co-founder of Wonder Media Network, points out the more important question for brands to ask is, “Who are the voices of the people we want to support and align with?” This week we bring to you a great […]
The post Does your brand sound like it cares? – With Wonder Media Network appeared first on The Sonic Truth.
Download the 2021 Audio Logo Index here to follow along during the discussion or go to thesonictruth.com and download the index from the episode description. On this week’s episode of The Sonic Truth podcast, we welcome the CMO of Audacy, Paul Suchman. Paul and our host Scott Simonelli start by discussing Audacy’s rebrand (formerly Entercom). Next they get […]
The post How Big Media Rebrands Top to Bottom – With Audacy appeared first on The Sonic Truth.
Click to reserve the 2021 Audio Logo Index or go to veritonic.com to reserve. On this episode, we’re in conversation with Seth Goldberg, VP of Brand Strategy and Bruce Henderson, Chief Creative Officer of SmileDirectClub. While SmileDirectClub is the first and largest direct-to-consumer tele-dentistry company, their brand promises something bigger: it’s about giving people confidence, a brand quality […]
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Download The Audio Intelligence Infographic or go to thesonictruth.com and download from the episode description. Bite-sized, shareable content. By the time you’re hearing this today you’ve probably already shared three Tiktoks. But sometimes short-form content can solve a real business challenge. Take the packaging of spoken-word content. How do you get a podcast, for example, in front of […]
The post Getting the Most Out of Your Brand’s Content — With Snackable AI’s Mari Joller appeared first on The Sonic Truth.
Download The Audio Intelligence Infographic or go to thesonictruth.com and download from the episode description. In this episode, we meet at the intersection of art and science with Nellie Rajabi, former Music Supervisor at Google, who has since moved to Apple, and J Bonilla, founder of The Elements Music. Where is music for brands headed? Will it all […]
The post Building a Brand Sound – With Google and The Elements Music appeared first on The Sonic Truth.
Download The Audio Intelligence Infographic or go to thesonictruth.com and download from the episode description. In this episode we talk voice with one of the most recognizable voices in advertising, Rishad Tobaccowala. We dive deep on everything from how voice has enabled some of the biggest technological changes in the past few years, to why it’s finally having its time […]
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Download The Audio Intelligence Infographic. In this episode we talk voice with one of the most recognizable voices in advertising, Rishad Tobaccowala. We dive deep on everything from how voice has enabled some of the biggest technological changes in the past few years, to why it’s finally having its time in the limelight now, to simply why […]
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Tony Mennuto is the President of the creative and consulting agency Wordsworth and Booth, which creates award-winning audio advertising for clients like Burger King, Pepsi, Fiat, and more. On this latest episode of The Sonic Truth, Tony sits down with Veritonic’s Scott Simonelli to discuss their creative approach, including a look at recent work they […]
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For Part Two of our attribution series we bring you Andy Pellett, Co-Founder of Podsights, a cross-platform attribution solution for podcasting. Andy and Scott discuss the irony that one of the hottest mediums for advertisers right now is still feeling some growing pains when it comes to measurement, and what leaders like Podsights are doing […]
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Jo Piazza is a best selling author, journalist, and (why we’re most excited to have her), a multi-podcast host. Jo saw the opportunity in audio, its ability to reach a diverse and curious audience, and decided to go all in. She now hosts the podcast, Committed, with two additional podcasts to be released this year […]
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In an increasingly-complex media landscape, figuring out which stops along the customer journey signal advertising success has never been more challenging…or more critical. The art and science of attribution is the solution. In part 1 of our two-part series on the subject, LeadsRx co-founder AJ Brown sits down with Veritonic’s Scott Simonelli to discuss what […]
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There are lots of professional distributors and platforms in the podcasting space, and yet discoverability has become harder than ever. Most listeners access shows through Apple Podcasts, but many are turning to alternative platforms like Spotify, and Stitcher – where Erik Diehn is CEO. With so much content available, just choosing what to listen to […]
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Evan Lang, VP & GM of Audio at Vox Media was approached internally and asked how they could turn podcasting into a real business at the company. After just two years, they’ve seen real success with shows The Weeds, the Ezra Klein Show, Today, Explained, and Recode Decode. He shared Vox’s approach.
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If you’ve bought tickets for a live entertainment or sports event in recent years, chances are, you’ve at some point got your tickets from SeatGeek. What you might be less aware of though is that SeatGeek is also a pioneer of podcast advertising, spending on shows like The Bill Simmons podcast as early as 2015. […]
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We caught up Korri Kolesa, previously chief revenue officer at Stitcher about Art19’s future direction, including the challenge of gaining a deeper understanding of listeners.
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When it comes to radio the way you make people feel when they tune in is everything. As EVP of Content at Alpha Media, Phil Becker breaks down different approaches to building unique local radio brands across Alpha’s portfolio of 100’s of local stations.
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A few years ago on a turbulent flight, Steve Milton heard a noise he associated with entering the “gates of hell”. It was actually the sound from the cockpit to signal he had reached cruising altitude. Milton wondered who made the decision to use that sound, and more importantly: why. Today, Steve Milton runs a successful […]
The post Tales of Turbulence and Other Sonic Branding Stories appeared first on The Sonic Truth.
For the first time in history, the spoken word has the same reach and arguably as much power as the written word. For most people, speech is the easiest and most obvious way to communicate. But for virtually all of history, the spoken word hasn’t been scalable. Pete Jimison is the founder of audio agency […]
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Storefront Music is a full service music production company based in New York specializing in original composition, sound design and music supervision. We spoke to one of its founding partners, John “Scrapper” Sneider, who has written music for over 500 commercials on projects with Apple, Netflix, American Express, Chevy, AT&T, Nike, CITI and IBM.
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NPR – National Public Radio is famous for shows like Fresh Air with Terry Gross, How I Built This and Planet Money. Launching new shows used to be simple. The NPR name and distribution mechanism alone meant a million eager, regular listeners. But with new podcast content coming out by the minute, NPR and other […]
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Audio gets a bad deal when it comes to adding disclaimers at the end of ads. Why? Other media channels are cleverly able to hide it, but audio, radio specifically, is forced to place it at the end. Many people claim disclaimers ruin radio ads, but no one has ever looked at what the data […]
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The more time spent thinking about functional sounds, the more you realise just how important they are to the products and objects you use every single day. We were joined by Dexter Garcia from Audio Branding agency Audio UX to put his knowledge to the test and learn just how important earcons or functional sounds really […]
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Scott Simonelli was joined by Megaphone’s Ken Lagana to unpack best practices around host-read versus announcer read podcast advertising. The commonly-accepted narrative is well-known at this point: host-reads, by nature, should be more effective. But what does the data say? Listen below, or read the article here.
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Audioboom is a podcast network that hosts, distributes, and monetizes podcasts through a number of different platforms. Scott was joined by two of its executives, Oli Walters and Mike Newman to talk about the industry, and some of the reasons why people and brands are really listening.
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Gary Vaynerchuk’s VaynerMedia was an early adopter of using video as a way for brands to message their wares on social. In early 2018 he opened VaynerSmart as he looked to make a name for the media businesses in a new, emerging category: voice. The agency has since built Amazon Alexa skills for brands like […]
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On this episode of The Sonic Truth podcast, we invited David Horowitz, ECD at creative agency Mekanism, to dive deep on the mechanics of audio for a client whose audio signature not only will many of you have heard, but will also anticipate an episode of Curb Your Enthusiasm after hearing. David spoke with Scott […]
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Scott was joined by one of the world’s foremost creatives – Jeff Benjamin, ECD at New York based agency Barton F. Graf and former Chief Creative Officer at JWT North America. We covered everything from how he uses sound in advertising spots, to functional sounds, and got a peek into his bag of sonic surprises. […]
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Listen to an audio ad — on the radio, a digital audio platform — wherever. The voiceover you hear is, almost 75% of the time, spoken by a man. Whether that reality is based on some long-held misconception that the male voice carries more gravitas or is more convincing — or it’s simply “just the way […]
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Scott Simonelli is joined by Smirnoff brand leads — Luke Atkinson and Neil Shah — live from Advertising Week New York. The three spoke about how the alcohol brand has utilised music in some of its latest campaigns.
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If you had to choose one statistic to represent how fundamental the human voice is going to be in marketing, what would it be? That by 2020, more than 50% of search will be voice-driven? Or that 65% of podcast listeners are inclined to buy a product advertised on the show? Bottom line–the things we […]
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We hear from some legends of advertising — Lenny Stern and Tom Messner — about how sound influenced some of their decisions when they worked on the presidential campaigns of Barack Obama, Ronald Reagan and George Bush Sr. We’re also joined by Katz Media CMO Stacey Schulman about the research they did on how radio […]
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Welcome to The Sonic Truth podcast, presented by Veritonic and AW360.
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