Rádio Transmundial - Sons do Coração PodCast: Recent Episodes

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In this episode of Lean the Fck Out, Gretchen and Tera talk with Racheal Kay Albers, founder and creative director of RKA ink, a branding, web design, and digital marketing studio. Rachael talks about how she got her business started and her effing hilarious video series, Awkward Marketing, a business comedy show blending fun size small business advice with storytelling and sketch comedy. Epic Marketing for Unforgettable Brands Episode Highlights: In the act of defining what you are against, what your brand is not, you can begin to understand who you are and who you want your audience to be. Relationships are at the core of how businesses are growing. Most businesses that fail at marketing do so because they are trying to fit themselves into some else’s model. Don’t just create the passive income tool just because someone told you to. Don’t chase all the different ideas. Let what you should be doing “burst out of you”. If you spend too much time and money on what others are doing, you can deflate your business momentum. Ask yourself: What’s missing in the conversation? Contribute something to your industry that hasn’t been done yet. Contribute to the conversation with a new approach. “You don’t have 35 wigs on the wall to create an epic brand.” Become a “Talk Trigger”. Boundaries, boundaries, boundaries. You have to have boundaries. Build your damn email list from day one. People are going to treat you the way you are going to treat yourself. Be the one to hire yourself first. Rachael Kay Albers Rachael Kay Albers is a marketer who hates marketing. As the founder and creative director of RKA ink, a branding, web design, and digital marketing studio based outside Chicago, Rachael has helped hundreds of thought leaders and visionary entrepreneurs all over the world stand out online without selling their soul or playing the manipulation game. Rachael’s clients have used their online platforms to launch bestselling books, five star podcasts, and six figure funnels.   When not crafting epic, unforgettable brands for her clients, Rachael hosts Awkward Marketing, a business comedy show blending fun size small business advice with storytelling and sketch comedy, for entrepreneurs who want to create epic, unforgettable brands online. Rachael has been featured in Inc. Magazine and The Huffington Post and been a guest on podcasts like Make Money Your Honey, Marketing In Yoga Pants, and The Entrepreneur Mastermind Show.   Rachael lives in St. Charles, IL with her husband, daughter, two troublemaking dogs, and a bunch of old computer cords they’re afraid to throw away. You can find Rachel online at: http://www.rkaink.com/ http://awkwardmarketing.com/ FB: https://www.facebook.com/rkaink/ Insta: https://www.instagram.com/rkaink/ YT: https://www.youtube.com/rkaink/ Download the FREE Lean the Fck Out Launch Kit If you are thinking about starting a business or side hustle, check out our Lean the F*ck Out Launch Kit. The kit gives you tools and inspiration to start thinking like a fempreneur and start designing the life you want! You’ll receive a guided meditation to help you figure out your vision, a budget worksheet to see what you need financially to make a go of it, daily practices including printable worksheets and daily affirmations to help you keep your head up when your confidence is waning. Again, it’s free and it’s available at leanthef-ckout.com/launchkit. Music: Sunshine by The Icicles

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In this interview we talk with Tasha Booth about how she went from touring musical theatre performer to CEO of her own business support services business. Tasha shares some of the lessons she has learned from the growth of her business, some amazing tips on how to keep a virtual team motivated, and pointers on how solopreneurs can recognize when it is time to hire support services to grow their business.

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In this episode, Gretchen DeVault and Tera Wozniak Qualls talk with Charlene Trinh about how she turned a two decade career in Wealth Management into a leadership practice developing conscious leaders through mindfulness, intention, and wellness. Conscious Leadership Episode Highlights: Conscious Leadership: Bringing one’s whole self to a leadership role. Not about being seen, but you seeing yourself. Stepping outside your comfort zone, over and over again. Understanding your own patterns of self sabotage and developing a plan to manage times when you are sabotaging progress in order to stay outside of your comfort zone. Creates a culture of trust, support, growth, and collaboration.

Becoming a conscious leader comes from “tuning in” – getting connected to your heart, gut, intuition. Do the inner work and get clear on who you are not and own You! If you’re going to hold place for someone else, you have to be solid on who you are. Network with those that do similar work and find those that support you. Make sure you are clear on who you are as a coach and who you want to work with; you can’t be everyone’s coach. Find your gift and share it with the world. If you have a hard time finding it, get a mentor or coach. Authenticity is your superpower. Charlene Trinh I am passionate about supporting others in their journey of wellness and Wellbeing. I cultivate a holistic approach to wellness that balances not only the body, but also the mind and spirit. My clients benefit from my wide-ranging knowledge of Integrative Health (combining wellness disciplines from Ayurveda, Western and Eastern healing modalities), and my extensive experience with nutrition, detox and exercise. I also believe that in order to achieve true happiness and wellbeing, we must live a life consciously aligned with our passions and visions. I therefore work with my clients to identify their unique definitions of success, and to process and breakthrough the limiting beliefs that are holding them back from their full expression. Endless possibilities exist when we make heart-centered shifts to find our own voice, and take actions to maintain balance and authenticity in our life and career. I spent 18 years as a corporate executive in Wealth Management, and even though it looked like I had it all on the outside, inside I felt there had to be more to life. I started to invest my free time exploring my passions and began to train for marathons, practiced yoga and meditation, and completed wellness and personal development programs. Through my own personal inner journey, it became clear that I had been playing it small and was settling instead of taking risks and going after what I truly wanted. It was then that I found the courage to lean in and fight for an uncommon life, an existence that would light me up from within. We each only have one precious life, and there is no dress rehearsal. We are all meant to forge the life of our dreams. Having found my own freedom, I feel called upon to pass it on, to inspire others to do the same and to create a positive ripple effect in the world. I am committed to being a guide for others so that they too may rediscover their own inner wisdom, step into their full power and find balance physically, emotionally and spiritually. As Pablo Picasso once said, “The meaning of life is to find your gift. The purpose of life is to give it away.”   Charlene is a 4-time Boston Marathoner, a yogi, and an avid traveler. and foodie. When she is not coaching, teaching or speaking at events, she enjoys spending time with her husband Brandon. Charlene has a B.A. from UCLA and a J.D. from UC Hastings of the Law. You can find Charlene online at: http://charlenetrinh.com  Download the FREE Lean the Fck Out Launch Kit If you are thinking about starting a business or side hustle, check out our Lean the Fck Out Launch Kit. The kit gives you tools and inspiration to start thinking like a fempreneur and start designing the life you want! You’ll receive a guided meditation to help you figure out your vision, a budget worksheet to see what you need financially to make a go of it, daily practices including printable worksheets and daily affirmations to help you keep your head up when your confidence is waning. Again, it’s free and it’s available at leanthef-ckout.com/launchkit. Music: Sunshine by The Icicles

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In this week’s episode, we talk with Chaya Milchtein about starting her blog – The Mechanic Shop Femme – which has certainly become much more than just a blog. Chaya now offers automotive classes and consultation services, and automotive career coaching. The blog covers automotive topics as well as plus-size fashion and LGBT lifestyle. Through her blog and classes, Chaya empowers women and LGBT+ with knowledge about car maintenance. Empowering Women through Car Maintenance and Lifestyle Blogging Episode Highlights: Tips for growing a blog: Listen to readers who are open to sharing what they are looking for. Offer classes, people want to learn more. Blogs don’t grow on their own, build a network.

Virtual Assistants can be a good option to support bloggers. Provide education to people in many different places (paid and unpaid). Make sure you actually are reliable (most important thing). If you promise something, you need to deliver or be honest that you can’t deliver on that. Be the upstanding person you want other people to be. Sit down with paper or on computer and write out your plan and how you are going to know you are successful. It helps reframe how she looks at things. Not every idea is going to work, need to have a plan to understand what will and won’t, and for working through failures. About Chaya Milchtein Call me a workaholic, call me a paradox, call me something else; I call myself Chaya and my motto is “If the shoe fits don’t just wear it, rock it!” I’m an outspoken female service manager making my mark in a field of older men and sometimes skeptical customers. I have proven through my experience and knowledge that I have earned my place and respect. I use my automotive knowledge to empower women and queer folks through online classes and consultations. In addition to my work in the automotive industry, I manage social media accounts for bloggers, models and brands looking to build their presence online and strengthen their customer reach via their social media channels. While sharing images of me in fabulous colorful dresses, I blog about automotive repairs, plus size fashion and social media every now and then. I am proof that you can be feminine and work in a male-dominated field without compromising yourself. Follow Chaya online at: https://mechanicshopfemme.com/ Download the FREE Lean the Fck Out Launch Kit If you are thinking about starting a business or side hustle, check out our Lean the Fck Out Launch Kit. The kit gives you tools and inspiration to start thinking like a fempreneur and start designing the life you want! You’ll receive a guided meditation to help you figure out your vision, a budget worksheet to see what you need financially to make a go of it, daily practices including printable worksheets and daily affirmations to help you keep your head up when your confidence is waning. Again, it’s free and it’s available at leanthef-ckout.com/launchkit. Music: Sunshine by The Icicles

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In this episode of Lean the F*ck Out, we talk with Brooke Sprowl about how she is growing a therapy practice in Los Angeles, My LA Therapy, and her upcoming book: Why You Should Date Emotionally Unavailable Men: Use Your Unhealthy Relationships to Transform Yourself and Your Love Life. Growing a Therapy Practice Episode Highlights: When Brooke’s therapy practice was smaller, she didn’t need to have as many processes and systems in place, however, as her therapy practice started to grow, it became clear how important systems and processes were. One of her many lessons in business is that she should have developed those systems and processes right from the beginning. Don’t learn the systems as your scaling. Create the systems first. Brooke used a website approach to growing her therapy practice. A majority of her leads have been referrals and she has never paid for online advertising. Her success in marketing started with finding her authentic marketing voice on her website and blog. Videos allow people to understand who the therapists are and their potential fit. Tips for fempreneurs: Regulate anxiety above producing. Understand your goals for caring for yourself. Caring for yourself leads to be producing more effectively. There is no difference in productivity between six and eight hours of work in a single day.

Have integrity from the beginning. Make sure your team feels valued and appreciated. Trust your intuition. Have people you trust who have the experience you need to learn from and draw from their wisdom. Don’t do it all alone. Don’t try to be too rational about everything all the time. Take a leap of faith but be responsible and do the planning. Brooke Sprowl Brooke Sprowl, LCSW is a UCLA-trained psychotherapist and author of the upcoming book Why You Should Date Emotionally Unavailable Men: Use Your Unhealthy Relationships to Transform Yourself and Your Love Life. With over 10 years of experience as an individual, couples, and family therapist, she specializes in anxiety, depression, relationships, codependency, abuse, LGBTQ issues, and narcissism. As the Founder, CEO, and Clinical Director of My LA Therapy she trains and oversees an elite team of therapists to navigate the complex and fascinating terrain of clinical psychotherapy. Earning her Masters in Clinical Social Welfare with a specialization in Mental Health from UCLA and bachelor's degrees in Neuroscience and Spanish from USC, she is passionate about applying her knowledge of the brain, biology, human behavior, and communication to helping people transform their lives. Brooke has been featured for her mental health expertise in the Washington Post, Arianna Huffington’s Thrive Global Magazine, Annenberg Media, Social Work Today, Authority Magazine, Fatherly Magazine, Bustle, Martha Stewart Weddings, Mel Magazine, VoyageLA Magazine, Complex.com, and the Child Law Help Center on topics ranging from co-parenting strategies, sexual assault, the effects of student loan debt on mental health, and healthy communication for couples. Brooke is just beginning her foray into the podcast world and has appeared on the San IT Project, Power the Hustle, The Nobody Guide to Life, Sisterhood of Sweat, and The Segilola Salami Show  Through her upcoming book Why You Should Date Emotionally Unavailable Men: Use Your "Unhealthy" Relationship to Transform Yourself and Your Love Life, Brooke hopes to challenge the wrongheaded concepts surrounding the "emotionally unavailable man" that have turned relationships into war zones and prevented women from healing and growing. Why You SHOULD Date Emotionally Unavailable Men debunks the damaging myths that prevent women from developing healthy partnerships, offering a practical toolkit of relational skills and inner healing exercises in tandem. The book redefines what it means to be a strong woman and offers insight into how to use your relationships to see your blind spots and how to shed our narcissistic tactics and manipulative games in order to make real intimacy possible. With over 15 years of leadership and public speaking experience, Brooke has received many awards and honors throughout her career for leadership and exceptional achievement. She is a published, award-winning poet and AA-rated beach volleyball player. In her spare time she enjoys beach volleyball, surfing, cycling, singing, songwriting, storytelling, and attempting to play the guitar and piano. Follow Brooke online at: https://mylatherapy.com/ https://www.facebook.com/mylatherapy https://twitter.com/mylatherapy https://www.instagram.com/mylatherapy/ https://www.linkedin.com/in/mylatherapy/ https://mylatherapy.tumblr.com/ Download the FREE Lean the Fck Out Launch Kit If you are thinking about starting a business or side hustle, check out our Lean the Fck Out Launch Kit. The kit gives you tools and inspiration to start thinking like a fempreneur and start designing the life you want! You’ll receive a guided meditation to help you figure out your vision, a budget worksheet to see what you need financially to make a go of it, daily practices including printable worksheets and daily affirmations to help you keep your head up when your confidence is waning. Again, it’s free and it’s available at leanthef-ckout.com/launchkit. Music: Sunshine by The Icicles

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This week on Lean the Fck Out we talk with plus size fashion designer, stylist, and entrepreneur Rachel Kacenjar. Rachel discussed how she sold her business Re/Dress after purchasing it from a colleague and running it for almost a decade. Selling Your Business Episode Highlights: Go into all employee hires with good boundaries in mind; there is a fine line between employee and friendship that should not be crossed. If you are going to start your business doing something you are passionate about, be prepared that you might lose that passion. Always have a contract, no matter who you are dealing with. Contracts help set healthy boundaries. When opening a business banking account, open two additional sub-accounts. Put one-third of your income in one of those accounts for tax savings and put another one-third into an account for buying new stuff you need for the business. Don’t be afraid to make mistakes. Let it go, make mistakes liberally, and learn from them. It’s okay to critically analyze big mistakes. Have a backup plan. Plan for your dreams and the health of your personal future. Rachel Kacenjar Rachel Kacenjar has more than a decade of experience in the fashion industry. She is a plus size fashion designer, stylist, and entrepreneur who bought, ran, and sold the popular plus size indie fashion giant, Re/Dress. She lectures at Parsons the New School for Design on ethical fashion and has been a queer body positivity advocate both locally and nationally working on the board of NOLOSE and organizing local events like talk therapy group Body Positive Circle, as well as body positive activity groups like BoPo Yoga, Jammin' Jellies Dance Class, and BoPo Dance Party. She recently switched gears and returned to non-profit work as a statewide operations director for a women's rights advocacy group and runs a small consulting firm where she helps new businesses grow, create product lines, and keep their finances in order. Follow Rachel online at: Website: www.rachelkacenjar.com Consulting info link: http://tinyurl.com/consultwithRK Download the FREE Lean the Fck Out Launch Kit If you are thinking about starting a business or side hustle, check out our Lean the F*ck Out Launch Kit. The kit gives you tools and inspiration to start thinking like a fempreneur and start designing the life you want! You’ll receive a guided meditation to help you figure out your vision, a budget worksheet to see what you need financially to make a go of it, daily practices including printable worksheets and daily affirmations to help you keep your head up when your confidence is waning. Again, it’s free and it’s available at leanthef-ckout.com/launchkit. Music: Sunshine by The Icicles

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This week on Lean the F*ck Out, we talked with Lesly Simmons about how she went from running her own business to taking a gig back in corporate. Lesly talks about the difference between working for herself and working at a corporation, and how she has been able to utilize her entrepreneurial mindset in her new role. Episode Highlights: Bonuses for Lesly of moving back to work for a company: Going in to an office day-to-day and not having to pay quarterly taxes. It is important to remember that your goals and dreams can change over time. If an opportunity presents itself you do not have to decline it because it doesn’t live up to other people’s or even your own expectations. Security – whether you are running your own business or in a corporate environment – comes from within and honoring your own abilities. Bringing entrepreneurial mindset into a corporate environment: allows you to look at things from different perspective. gives you a chance to connect the dots between the many different organizations/companies you worked with while consulting. bringing your grit into the workplace can give you a leg up. you are better at time management. you are likely more resourceful. gives you a chance to recognize when to ask for help and see the grand scale of what she needs to execute a project.

Started directing work to small business owners and consultants in the industry, while keeping some of her team when she transitioned to a full time job. #speakingopps lists a diverse set of speakers and opportunities. Three tips for budding fempreneurs: Go for it. Trust your instincts. Get a great squad around you. Dabble in a side hustle and feel your way through it if you feel unsure before launching a full time gig. Lesly Simmons Lesly Simmons is a content and conference producer in San Francisco. She specializes in working with speakers and brands to develop talks that leave audiences buzzing. Lesly works with companies including Google, Amtrak, Oculus, Airbnb and others to develop and execute incredible conferences, and recently joined Twitter to develop live programming.  Before Simmons Creative, Lesly managed disaster and diversity communications for the American Red Cross in Washington DC, and worked as a reporter for the Washington Post and the Bureau of National Affairs. She has a master's degree in ethics and philosophy from Georgetown University. In 2018 Lesly launched Backstage Box, an event planner emergency kit now in use at conferences, concerts and awards shows across the country.

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In this episode, we talk with Magalie Rene´ about how she went moved from Public Relations into a creative business, and then finally into coaching fempreneurs on finding their own shine. Magalie shares great tips on overcoming fears and taking the leap to find a career where you shine.

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This week we talk with Linda Otterbridge, founder of Hook a Sista Up and purveyor of connections between women business owners. HASU is a membership based sisterhood, movement and platform for women entrepreneurs who share a common goal. “Entrepreneurship.” HASU brings women together to share valuable experiences and resources that help each other as they travel on their business journey. Linda shares the challenges and triumphs she’s seen with many women owned businesses including her own and offers great advice for making connections and getting support. Episode Highlights: Linda founded Hook a Sista Up (HASU) HASU is for any woman who wants to start a business who may need a mentor or have an idea and want to get connected They come together to build connections and support each other. Monthly accountability check ins

Confidence is one of the barriers Linda has seen for women considering taking their business full time. It could be family structure that matters or level or risk adversity or if they have the right support. Triumphs Linda has seen in women owned businesses Women owned businesses are very good at multitasking. Women are better at patience and tolerating/resilience. Women will fall back, not let it go and try again. We don’t give up as easily.

What kind of support do you have? Financial Emotional Connections/Network which lead to customers

“Connections are the new cash cow.” - Linda M. Otterbridge Time management is critical HASU is a platform, a movement. Linda M. Otterbridge Linda Otterbridge is the president and owner of Hook a Sista Up Collaborative www.hasucollaborative.com Hook a Sista Up was created in Charlotte NC however launched in Grand Rapids, MI. June 2013.   HASU is a membership based sisterhood, movement and platform for women entrepreneurs who share a common goal.  “Entrepreneurship.” HASU brings women together to share valuable experiences and resources that help each other as they travel on their business journey. They do this through monthly accountability check in’s and mentorships. Linda is responsible for redefining the way women connect and build relationships through hook-up’s and sharing of resources. HASU has grown and expanded into other niche platforms like Women who Write GR which serves authors, writers, editors, publishers and all businesses for women who write. As the president and owner of HASU Linda orchestrates and wear’s many hats within the platform to remain relevant to the many needs of women who join as a member.  She serves as a mentor, business coach, accountability coach and her new role as host of her NEW podcast show- “The no Plan B entrepreneur.” Coming in Jan 2019. As a career Linda serves as a Site Manager for a Behavioral Health Counseling Center.  She also holds a Masters Degree in Organizational Management from Spring Arbor University in which she graduated in 2008. Linda resides in Grand Rapids and is wife, mother and grandmother of a 7yr old girl and 7 month old baby boy. Linda believes in serving others so they can be of service to others. She also enjoys sharing her knowledge and promoting women owned businesses so that she can help others grow their businesses.  One win- we ALL win. Follow Linda online at: https://www.hasucollaborative.com/   Download the FREE Lean the Fck Out Launch Kit If you are thinking about starting a business or side hustle, check out our Lean the Fck Out Launch Kit. The kit gives you tools and inspiration to start thinking like a fempreneur and start designing the life you want! You’ll receive a guided meditation to help you figure out your vision, a budget worksheet to see what you need financially to make a go of it, daily practices including printable worksheets and daily affirmations to help you keep your head up when your confidence is waning. Again, it’s free and it’s available at leanthef-ckout.com/launchkit. Music: Sunshine by The Icicles

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This week we talk with Carly Cylinder, owner of Flour LA, Inc, author of The Flower Chef and host of The Flower Kitchen. Carly shares how she started her business out of her small apartment and how she’s grown it to a bicoastal, full-service studio. She shares what it was like to publish her best-selling book The Flower Chef and talks about her show The Flower Kitchen on Bluprint.

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This week we talk with Callee Ackland, US Navy veteran turned eco-entrepreneur and founder of Bestowed Essentials, podcaster, zero waste activist and van dweller. Callee shares how and why she started Bestowed Essentials and bringing the business on the road with her. She also talks about life traveling the country in a van. Callee talks zero waste activism and how listeners can reduce their impact. Episode Highlights: About Bestowed Essentials ethical, eco-friendly and zero waste Soaps, shampoo bars, candles All natural No fragrances Vegan and cruelty free Plastic free packaging Zero waste activism A Plastic Ocean - documentary inspired this lifestyle change for Callee Zero Waste - idea of trying to reduce your personal footprint you leave on the planet. Individuals and individual actions make a difference. It plants seeds. One by one we all change. Mission is to encourage and enable people to reduce waste and live their best life Simply ways to reduce waste Try to reduce or cut out single use plastic (water bottles, paper towels, premade meals, etc) Requires a bit of planning ahead Do a trash audit (many of recyclables don’t make it to the recycling plant) Trying meatless Monday - plant based diet is the biggest way one individual can reduce impact on the planet Animal agriculture is number one carbon producer About Van Life Pros and cons to van life Living in a van full-time can be a challenge Love the freedom of waking up in a different place everyday and meeting new people It’s nice to have a home that travels with you Temperature changes can be a pain Finding a place to park can be challenging Biggest con is occasional loneliness. Hard to establish meaningful connections. Callee converted a 2014 cargo van It takes some Tetris skills to fit everything in the van Biggest lessons You have to wear so many different hats. Both overwhelming and empowering. Hire help! Wish she’d hired sooner. Once you find the right people, together you can grow so much more. Employees need to be invested in your business Do your research. But don’t let perfectionism hold you back. You have to be okay with 90% perfect. Otherwise you won’t learn. Callee Ackland Callee Ackland is a US Navy veteran turned eco-entrepreneur, podcaster, zero waste activist and van dweller. At age 23, while still on active-duty in the military, she started Bestowed Essentials, a line of ethical + eco-friendly home goods, and now is about to open her first store in Rapid City, SD. Callee hosts the Hippie Haven Podcast, where she interviews experts + everyday people on sustainable living. She travels the United States in her self-converted 2014 Ram Promaster van, while doing zero waste workshops + activism events around the country. Learn more about her at www.ahippieinavan.com Follow Callee online at: www.ahippieinavan.com www.ahippieinavan.com/podcast www.bestowedessentials.com www.instagram.com/bestowedessentials  Download the FREE Lean the Fck Out Launch Kit If you are thinking about starting a business or side hustle, check out our Lean the Fck Out Launch Kit. The kit gives you tools and inspiration to start thinking like a fempreneur and start designing the life you want! You’ll receive a guided meditation to help you figure out your vision, a budget worksheet to see what you need financially to make a go of it, daily practices including printable worksheets and daily affirmations to help you keep your head up when your confidence is waning. Again, it’s free and it’s available at leanthef-ckout.com/launchkit. Music: Sunshine by The Icicles

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This week we talk with Susie Trujillo, Founder & Chief Strategist at STRUC, a strategy consultancy building brand positioning and marketing programs for growth-stage companies. We talk about common mistakes businesses make when it comes to marketing, where to start with your marketing efforts and how to market when your business is scaling up and at growth stage.   Episode Highlights: Biggest mistakes businesses make when it comes to their marketing: Not investing enough in brand. Commodity won’t win in the long wrong. Brand is king. Not understanding the value of good brand strategy. Trying to do too many things. So many tactics. They usually go for low hanging fruit but it might not be the most effective. They don’t look at whole marketing eco-system. They don’t have a plan.

Where businesses can start when it comes to their marketing: Coming up with your marketing plan is the first step. Who are you? What do you sell? Why should your customers care?

Problem > Reality > Future State Customer journey map is also a great way to get going.

Tips for companies that are in growth stage: Press can be very effective at this stage. Brand storytelling is important. The press is often interested in the story behind the brand. Having an EPK (electronic press kit) on hand - to easily send to media (who you are, what do you sell, spotlight brand story, genesis story of the founder) Social impact strategy can boost you up. Getting key press wins (this may take a great deal of cold outreach) Send a fun email Send them something cool and interesting Send them a really nice looking EPK

Get comfortable talking about self and company

Susie Trujillo Susie Trujillo is successful brand marketing executive and business strategist with over 9+ years of experience building consumers brands. Currently, she is the Founder & Chief Strategist at STRUC, a strategy consultancy building brand positioning and marketing programs for growth-stage companies. Previously she led brand partnerships and strategy at two AMEX-backed companies in luxury travel and e-commerce where she focused on  bridging the gap in hospitality between brand storytelling (‘what makes something unique’) and customer experience (‘how can we serve you’). Her superpower is combining creative concepts with operational processes that result in quantifiable success. Through her proprietary STRUC Method, she partners with founders to translates their big ideas into actionable sprints making the marketing process easy, fun and effective! She loves to stay curious about the world around her, to explore new cultures through food, and connect with others over deep conversations about the human experience.   Follow Susie online at: www.strucmarketing.comhttp://www.strucmarketing.com/stormreport/   Download the FREE Lean the Fck Out Launch Kit If you are thinking about starting a business or side hustle, check out our Lean the Fck Out Launch Kit. The kit gives you tools and inspiration to start thinking like a fempreneur and start designing the life you want! You’ll receive a guided meditation to help you figure out your vision, a budget worksheet to see what you need financially to make a go of it, daily practices including printable worksheets and daily affirmations to help you keep your head up when your confidence is waning. Again, it’s free and it’s available at leanthef-ckout.com/launchkit. Music: Sunshine by The Icicles

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This week we talk with entrepreneur Rosie Cruz CEO of Cruz Multimedia Productions LLC, the Founder of The Actor’s Conference and Co-Creator of HUSH The Series. She shares her entrepreneurial journey and her experiences finding community through founding The Actor’s Conference. She also talks about how HUSH The Series was created.   Episode Highlights: Rosie shares how and why she founded The Actor’s Conference The importance of finding your community and having a sense of camaraderie Rosie talks about how HUSH The Series came about. Rosie’s advice for juggling multiple projects: Breathing is huge - it changes your thinking, changes physiology We all strive to have balance and focus, but it’s not always possible. Stay focused on what you want to accomplish

Entrepreneurship is beautiful, it’s ugly, it’ll make you confront yourself, you’ll cry but also in the most joyous way, you’ll learn to vibrate within your body in the most beautiful way. Rosie Cruz Rosie Cruz is the CEO of her own production company, Cruz Multimedia Productions LLC, the Founder of The Actor’s Conference and Co-Creator of HUSH The Series. A graduate of San Jose State University’s Theatre Arts program, Rosie has worked steadily as an actor in the Bay Area and LA markets. She continues to study with top Hollywood acting coaches to refine her craft.  Her recent film and studio television highlights include A Normal Life, Oksana, and NBC’s Trauma.  She co-founded New Works West Theatre Company in the San Francisco Bay Area. She is the co-creator of HUSH The Series, an award winning internet series, inspired by true events. Her new media credits include the Dyke Central Pilot. For nearly two decades, she has developed a thriving event planning business. She’s a true creative entrepreneur, living in the Bay Area with her husband and three children. Follow Rosie online at: Facebook: @theactorsconference2017Instagram: @Cruzinrosie & @TheActorsconferencewww.theactorsconference.comwww.cruzmultimedia.com Download the FREE Lean the Fck Out Launch Kit If you are thinking about starting a business or side hustle, check out our Lean the Fck Out Launch Kit. The kit gives you tools and inspiration to start thinking like a fempreneur and start designing the life you want! You’ll receive a guided meditation to help you figure out your vision, a budget worksheet to see what you need financially to make a go of it, daily practices including printable worksheets and daily affirmations to help you keep your head up when your confidence is waning. Again, it’s free and it’s available at leanthef-ckout.com/launchkit. Music: Sunshine by The Icicles

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This week we talk with podcaster and TV writer Elizabeth Laime about all things podcasting including her bad ass podcast Totally Laime. We dive into the logistics of podcasting, how the medium has changed and how podcasting has impacted her career trajectory. Elizabeth also shares her experiences in TV writing for the shows I’m Sorry and NBC’s The Village. Episode Highlights Podcasting can connect you with your community The benefits of podcasting go way beyond financials The logistics of podcasting - what it takes on a weekly basis The importance of consistency in podcasting The snowball effect in growing an audience for your podcast Elizabeth Laime Elizabeth Laime is a comedy writer and podcaster. She got her start onstage at the Upright Citizens Brigade Theatre in New York with her long-running one woman show, "Dear Diary" (a Time Out New York's critics' pick,) and as part of the original sketch "Maude" Team, "Gunderson". Her three podcasts, Totally Laime, Totally Married, and Totally Mommy have over ten million downloads, thousands of 5-star iTunes reviews, and accolades from publications like E! Online, USA Today, and  Los Angeles Magazine. She recently sold and developed a comedy pilot, CRYSTAL, for ABC, as well as a comedy pilot inspired by her podcasts for CBS. Her most impressive accomplishment to date, however, was narrating the 1998 VHS unauthorized documentary of Leonardo DiCaprio, "Hangin' With Leo." She hates to brag about it, but it happened. Follow Elizabeth online at: Website: http://www.totallylaime.com/ Facebook: https://www.facebook.com/TotallyLaime/ Instagram: https://www.instagram.com/elizabethlaime/   Download the FREE Lean the Fck Out Launch Kit If you are thinking about starting a business or side hustle, check out our Lean the Fck Out Launch Kit. The kit gives you tools and inspiration to start thinking like a fempreneur and start designing the life you want! You’ll receive a guided meditation to help you figure out your vision, a budget worksheet to see what you need financially to make a go of it, daily practices including printable worksheets and daily affirmations to help you keep your head up when your confidence is waning. Again, it’s free and it’s available at leanthef-ckout.com/launchkit. Music: Sunshine by The Icicles

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This week we talk with founder and CEO of the GLYD travel app, Monika Bhasin. She shares her deeply personal journey of loss, finding love and acceptance from within, and connecting the world through travel. Monika talks about how she came up with the concept of the GLYD travel app and the process to build and launch the app. She also talks about being raised by her grandmother in India, moving to the United States to live with her parents and the expectations that come with being a part of a traditional Indian family. This episode is a powerful one. Episode Highlights: How Monika went about the app building process, as a non-developer: Took classes to understand development Taught self a little bit of coding Used the internet and really immersed herself in the subject matters Important to be open to learning Biggest lessons she’s learned: You have to be passionate about what you are doing. You need this passion to help you persevere through the challenges. On the flip side, don’t be afraid to realize when you are no longer passionate about what you are doing. Don’t be afraid to take the leap of faith more than once. Believe in yourself. You are your strongest link and your weakest link. It’s you that takes this bus forward or backwards. You have to fail in order to succeed. Don’t be afraid you failed. But keeping moving forward. It takes a lot of courage to understand to admit to moments where you don’t feel good and make a change. About Monika Bhasin (in her own words) I'm Monika Bhasin, an avid barrier breaker.  Usually those barriers are within my mind, aka my invisible fence.  Being born a girl with dark skin, I was always frowned upon and somewhere inside me from a very young age, I felt the need to always do what I want.  I felt that if just by existing I was an inconvenience to people around me then there is no reason to listen to them, right? So began my life's journey.   I didn't live with my parents until I was 11/12 and to live with them I had to move to the US, a totally different country, culture, school system, FAMILY!  I was constantly pushed to be a doctor, the only profession that exists in my family's mind and most Indian people I know. That's the only thing I DIDN'T want to be, no surprise there!  However, the need to please my parents overtook me and although I didn't become a doctor, I did become a Scientist. After seeing that even that didn't please them, I set out to finally live my life.   I went from being a scientist to taking part in a year of Acting school, which gave me the opportunity to wait tables, work in insurance, retail, and everything else I didn't think existed since I grew up so sheltered.  Taking that bold step out from under my parents helped me meet my husband, and pursue a life that I absolutely love. I met my husband on a job I picked up while waiting tables and that's a story for another day. That pivotal step also set me out to end up where I am today, a Founder of a company setting out to connect the world through travel.   I love what I do and honestly, the problem I'm solving goes back to my roots.  I always wanted to feel like I belonged somewhere, that I was a part of something, that I was home..wherever that is.  With GLYD, when we travel, you can connect with locals so they can help you feel as if you are home wondering the streets of the world.  I hope you connect with me on GLYD (it’s free to download on GooglePlay or iOS) and share your part of the world with our GLYD community. Follow Monika online at: Instagram @_monikabhasin or @glydapp Twitter: @glydapp Facebook: @glydapp Download GLYD: http://open.glyd.co More about GLYD: http://www.glyd.co Download the FREE Lean the Fck Out Launch Kit If you are thinking about starting a business or side hustle, check out our Lean the Fck Out Launch Kit. The kit gives you tools and inspiration to start thinking like a fempreneur and start designing the life you want! You’ll receive a guided meditation to help you figure out your vision, a budget worksheet to see what you need financially to make a go of it, daily practices including printable worksheets and daily affirmations to help you keep your head up when your confidence is waning. Again, it’s free and it’s available at leanthef-ckout.com/launchkit. Music: Sunshine by The Icicles

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This week on Lean the F*ck Out we talk with Jenna Arcidiacono owner and chef of Amore, an authentic Italian restaurant in Grand Rapids, Mich. Jenna is an accomplished chef and Amore has won Best New Restaurant 2011, Grand Rapids Magazine; Restaurant of the Year 2012, Grand Rapids American Culinary Federation; Best European 2012, Grand Rapids Magazine and Chef of the Year 2013, The Grand Rapids Press. With all her accolades Jenna was noticed by Guy’s Grocery Games and recruited for an episode that aired this October. Jenna gives advice on how to build a business and keep employees long term; talks to us about how she was able to conquer the restaurant business as a female; and how she supports other women-owned businesses.   Building Restaurants Episode Highlights: Days off are very important when you have a busy schedule. Jenna has found that work can’t be her entire life, she needs a balance and break to be the best she can be for her business and family. Running a business is more like being a psychologist (especially when dealing with staff). It takes a lot of coaching and counseling. Staffing is the hardest part of running a service business. You know your service or product, but the hard part is finding a good staff to help you make it happen. Learn how to manage and deal with people in order to be successful. As a business owner you have to stand up for yourself and your product, you can’t waiver based on critics or trolls. The customer is not always right, particularly with radical complaints. Kill people with kindness. Sometimes have to let it go. Embrace that everyday you will learn something new. Find your tribe, the people who truly support you.   Jenna Arcidiacono Jenna Arcidiacono’s first job at 14 (in 1988) was slinging chili dogs and root beer floats at Cook's Drive-In in Kentwood, Michigan. Slowly she began realizing that cooking was more than just a way to pay for her stirrup pants, music cassettes and perms. She moved to East Lansing to finish her degree in art and continued to work in restaurants as a part time job. She managed a vegetarian restaurant until the owner decided to close and tried to pay the staff with hummus. At that point, she should have known what she was in for by working in this unique business. Her next job was at a Korean-Chinese restaurant where she became passionate about the diverse styles of Asian cuisines. She spent time learning from the cooks after hours and ate what they would make for family meals--which are always quite different from what's on the menu.   After receiving her Bachelor of Fine Arts at Michigan State University, Jenna decided to make a big move-- to San Francisco. She wanted to live in a big city and soak in as many styles of cooking as she could. Besides getting into plenty of trouble, she got a job at a 10 table restaurant in North Beach called "L'Osteria del'Forno.” It was run by two Italian women and is still going strong in 2017. Jenna was not educated in true Italian cuisine and was often screamed at in Italian, "How is it possible that you don't know what bresaola is!!!?"     Her next job took her to San Francisco's famed Mona Lisa restaurant, which lead to a fateful encounter. One day a stranger, named Maurizio, stopped in for an espresso. He was visiting from Milan with his friend and ended up staying a few extra days in San Francisco. Soon after, Maurizio took Jenna on her first trip to Italy and she fell in love with the food and relaxed culture (and of course with Maurizio).  She spoke no Italian--but in the kitchen with her future mother-in-law pointing and giggling sufficed. Soon after, Jenna and Maurizio were married and she lived in northern Italy for three years. Her favorite days were spent at the outdoor markets purchasing local produce, cheese and honey and in the kitchen with Vittoria, her mother-in-law, who taught her how to make gnocchi, bechamel and bread from scratch.   After having two daughters, and working in corporations, Jenna felt it was time to go for the dream of opening her own trattoria. She wanted to serve homemade locally sourced authentic Italian comfort food.  Amore Trattoria Italiana opened in July of 2010 and has been her biggest project to date.   Amore has won Best New Restaurant 2011, Grand Rapids Magazine; Restaurant of the Year 2012, Grand Rapids American Culinary Federation; Best European 2012, Grand Rapids Magazine and Chef of the Year 2013, The Grand Rapids Press.   Follow Jenna online at: http://amoretrattoriaitaliana.com/ https://www.facebook.com/AmoreTrattoriaItaliana https://www.instagram.com/Jennamoretrattoria/

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This week we talk with globally traveling photographer, new author, and all the time psychic, intuitive, empath Mira Zaki about her entrepreneurial journey. Mira talks about how she helps heal and empower through her camera. She also shares her travel experiences, including a recent tour with Pearl Jam. Mira talks about the influence intuition has been on her business and how she has honed those skills. Episode Highlights:   On healing through her camera:   There is strength in vulnerability. It’s transformative. Instagram is curated and planned, not natural and transparent; don’t compare yourself to the unnatural photos. She highly recommends the podcast Unfuck Your Brain https://unfckyourbrain.com/podcasts/ You can’t verify whether thoughts are true. We all have different truths. Ask instead: are my thoughts helpful?   On Intuition:   Our bodies have their own cycles. Listen to your cycles. Rest when you need to. Slow down. Listen and notice. Journal and see patterns. Admitting and realizing there is something trying to get your attention. Healthy curiosity can do a lot along with your community. Resources Mira recommends: https://www.intuitiveleverage.com/ https://www.mindbodygreen.com/0-10745/are-you-ignoring-your-intuition-7-tips-to-get-in-touch-with-yourself.html https://chopra.com/article/5-ways-develop-your-intuition https://www.erinthepsychicwitch.com/ http://www.essentialpsychicskills.com/ https://www.themodernwitch.com/ https://www.andrewsmith.ie/ A spectacular book for anyone who feels like a highly sensitive person- it is out of print, but watch for it as its been picked up by a larger publisher: https://www.amazon.com/Dont-Want-Empath-Anymore-Boundaries/dp/1976792010 https://www.amazon.com/Witch-Unleashed-Unapologetic-Lisa-Lister/dp/178180754X http://theintrovertentrepreneur.com/ http://astrostyle.com/guided-meditation-cancer/ http://astrostyle.com/pisces-season/ https://jenniferracioppi.com/pisces-magic/ https://jenniferracioppi.com/things-arent-flowing-tune-into-your-gut/

Biggest business lessons Mira has learned:   Self care (not just on the weekends and evenings) Follow your own rhythm There is wisdom in rest. There is wisdom in the no you’ve received. Always ask for help. Help others.   Mira’s advice to women who are considering leaning the fck out:   Do it. Stop caring what other people think. The greatest gift you can give yourself is not giving a fck. Mira Zaki Mira Zaki is a Seattle born, Manhattan based, globally traveling photographer, new author, and all the time psychic, intuitive, empath. Due to her upbringing in an Egyptian-American family, she has been infused with a deep appreciation for multicultural experiences. Naturally a storyteller, she is committed to making a positive impact with her work. When her dreams started coming true at age 8, she simultaneously picked up a camera for the first time and found her easiest, most true expression. The combination of her spiritual abilities and having a camera to tell a story with led to a healing for the people in front of her camera. Her mission is to help heal and empower through her camera; to share your true Divine essence and to share the beauty of the world around us. Her degree in Commercial, Advertising Photography from Brooks Institute of Photography helped her to perfect her unique abilities as a photographer into an artist who brings expertise, professionalism, and her intuitive magic to all of her work. She's been published in: The New York Times, The New York Times T-Magazine, Travel + Leisure, The Travel Channel, Cosmopolitan, Vanity Fair, Edible Manhattan, Edible Brooklyn, The James Beard Foundation, VH1-Save the Music Foundation, Tesla, Taylor PR, CNN.com, CNNI.com, CNNMoney.com, Well + Good, Bust Magazine, Olive magazine Korea and more. Follow Mira online at: www.mirazaki.com http://www.mirazaki.com/media-kit/ www.facebook.com/mirazakiphotography www.instagram.com/mirazakiphoto www.twitter.com/mirazakiphoto www.pinterest.com/mirazakiphoto  Download the FREE Lean the Fck Out Launch Kit If you are thinking about starting a business or side hustle, check out our Lean the Fck Out Launch Kit. The kit gives you tools and inspiration to start thinking like a fempreneur and start designing the life you want! You’ll receive a guided meditation to help you figure out your vision, a budget worksheet to see what you need financially to make a go of it, daily practices including printable worksheets and daily affirmations to help you keep your head up when your confidence is waning. Again, it’s free and it’s available at leanthef-ckout.com/launchkit. Music: Sunshine by The Icicles

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This week we talk with Adriana Vázquez Ortiz, CEO and Co-founder of Lilu about launching a healthcare startup and creating a product that improves breastfeeding. Adriana talks about how and why she started the company, the research and development process, understanding your customers’ needs, pitching and getting funded. She also talks about the importance of building better technology to improve lives and in Lilu’s case, helping mothers thrive during the transition into parenthood. Episode Highlights: Moms are eternally multi-tasking, and women are so incredibly good at coming up with life hacks - but Adriana realized there was a need to build better technology in some of the key areas which are challenging for lots of parents: breastfeeding and sleep. Lilu is helping to improve breastfeeding. No matter how unpolished the product was in the beginning it was important to have real users in the testing from the beginning. Getting feedback from the target customer is critical to learning, even if the product isn’t ready. On funding/pitch competitions: Apply, apply apply! You learn so much in the process. It forces you to distill your company and vision into a few words. This is a very helpful exercise, no matter what stage. On pitching:  Know who you are pitching to and learn from every single pitch. Find excuses to rehearse over and over in front of as many people as you can. “Practice makes better” On entrepreneurship: Remember that “it’s a marathon, not a sprint.” It is important to ask for help. Use your advisors. Pay that support forward.

ADRIANA C VÁZQUEZ ORTIZ Adriana is CEO and Co-founder of Lilu which creates the next generation of products to help moms pump, manage and track their milk supply. Adriana graduated from MIT where she received a B.S. in Mathematics with Computer Science. She later pursued a Masters in Integrated Product Design at the University of Pennsylvania. She loves running, attempting to snowboard, has been a pescatarian for over a decade, kind of speaks four languages and prefers carrot cake over chocolate cake. Follow Adriana online at: www.wearlilu.com https://www.facebook.com/wearlilu https://twitter.com/wearlilu https://www.instagram.com/wearlilu/ Download the FREE Lean the Fck Out Launch Kit If you are thinking about starting a business or side hustle, check out our Lean the Fck Out Launch Kit. The kit gives you tools and inspiration to start thinking like a fempreneur and start designing the life you want! You’ll receive a guided meditation to help you figure out your vision, a budget worksheet to see what you need financially to make a go of it, daily practices including printable worksheets and daily affirmations to help you keep your head up when your confidence is waning. Again, it’s free and it’s available at leanthef-ckout.com/launchkit. Music: Sunshine by The Icicles

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Trigger Warning: This episode contains discussion of sexual assault and domestic violence, including stories of actual events Giugi’s clients have experienced. In this episode, we talk with attorney Giugi Carminati about her experiences starting her own law firm which represents women, people of color, and members of the LGBTQ community. Her law firm focuses on litigating cases involving domestic violence and sexual assault in family law proceedings, protection orders, and civil litigation. Giugi discusses victim blaming, offers tips on how to support yourself or women in your life who may be or may have experience domestic violence or sexual assault. Giugi also talked about building her business and becoming a fierce advocate for women. Defending Victims of Sexual Assault and Domestic Violence Episode Highlights: Since the beginning of the #metoo movement, Giugi is seeing more women have the ability to say: “I was a victim of abuse and it was not my fault.” Giugi recommends counseling for her clients Support is extremely important for victims Giugi explains terms like trauma bonding and gas lighting Advice for fempreneurs: Stop caring what people think, what people say, what people might do. Find what it is that you want to do with honesty and purposefulness and just go f*cking do it! About Giugi Carminati Giugi Carminati, JD, LLM, JSD is a women's advocate, a blogger, a public speaker, and entrepreneur, and intersectional feminist. She represents women, people of color, and members of the LGBTQ community in their personal and professional lives. Her law firm focuses on litigating cases involving domestic violence and sexual assault in family law proceedings, protection orders, and civil litigation. Giugi also speaks about sexual harassment, gender dynamics, and sexual assault. She is licensed in New York, Texas, DC, and Colorado. She speaks French, English, Italian and Spanish.    Follow Giugi online at: www.arguelikeagirl.com www.TheWomansLawyer.com www.NoDramaPara.com

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This week we talk with Alison Mountford, founder of Ends + Stems about her meal planning business that helps reduce household food waste. We talk about her entrepreneurial journey and what led her to open Ends + Stems and how the business is evolving. Alison shares tips on how she’s grown her customer base and how she retains them. She also talks about managing a large amount of content on an ongoing basis -- tools she uses and tips on what has worked best for the business. Episode Highlights: Stats on food waste: 40% of food we produce ends up in the landfill $165 billion of edible food is wasted in the US

Ends + Stems helps home cooks reduce food waste through a meal planning subscription service. Alison shares how the business started as a blog and how it is currently evolving into a subscription model Alison tells us how she has built and continues to grow her email list She shares tools and tips for managing ongoing content which is a large part of her business Alison also shares lessons learned from her businesses and her advice to listeners considering leaning the fck out 50% off first month with promo code: MEALPLAN About Alison Mountford Alison Mountford is the Founder, Chef and CEO at Ends+Stems. Alison has 15 years of head chef and entrepreneurial experience. In 2004, she founded her first company (Square Meals), which delivered ready to eat meals to busy families around the Bay Area. Mountford’s business acumen, vision, and management successfully grew this business from one client to selling thousands of high end meals weekly and was at the forefront of the meal delivery trend. Square Meals was sold in 2015. Her time leading procurement for a large food tech company inspired her to found Ends+Stems and set off a mission to do good for the planet and customers. E+S combines her unique knowledge of consumer food habits, culinary skill set, and accurately forecasts a need in the Food Waste trends developing today. Alison holds a culinary degree from the California Culinary Academy and both an A.A and B.A from New York University. Follow Alison online at: https://endsandstems.com/ https://www.facebook.com/EndsandStems/ https://www.instagram.com/endsandstems/ Download the FREE Lean the Fck Out Launch Kit If you are thinking about starting a business or side hustle, check out our Lean the F*ck Out Launch Kit. The kit gives you tools and inspiration to start thinking like a fempreneur and start designing the life you want! You’ll receive a guided meditation to help you figure out your vision, a budget worksheet to see what you need financially to make a go of it, daily practices including printable worksheets and daily affirmations to help you keep your head up when your confidence is waning. Again, it’s free and it’s available at leanthef-ckout.com/launchkit. Music: Sunshine by The Icicles