Customer reviews have a major impact on how you attract new customers. Word of mouth marketing has seen a shift towards online channels, placing a bigger value on online customer reviews and discussions involving your business. Every business should be aware of their web presence. Learn how you can leverage online customer reviews in order to bring in more business.
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Online tools are an absolute necessity when it comes to marketing your business online. But with so many tools out there – How do you decide which tools are worth your time? Whether you need to scope out a competitor, boost your social media presence or find the sources of your web traffic, these are 7 marketing tools you should definitely try for yourself.
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https://chrome.google.com/webstore/detail/impactana-content-marketi/gidhppoakegddkkpmgoejeadomghnkie
https://followerwonk.com/
https://ahrefs.com/site-explorer
http://www.mention.com/
https://referralrock.com/
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Running a local business, you still need to pay attention to your web traffic. In this modern age, it is difficult to rely solely on foot traffic and print advertising. One option that could help you gain back some of your lost traffic is retargeting for local business.
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setting up retargeting lists
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Social media channels provide consumers with an efficient way to connect with each other on a daily basis and share information about what services, products and businesses benefit their lives and - possibly even more importantly - which ones don't. Here are five tips that can help you develop a social media strategy that will give your business its best chance at being a successful one.
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There's still a large segment of the buying population that believes in supporting local businesses first and foremost when possible. The key for businesses reaching these local customers can often be found in learning to make the most of their presence in Google. Here are 5 ways local businesses can get more out of Google.
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Believe it or not, not all business searches are performed on Google. Social media websites and online directories will expand your visibility and consistently generate some of the best leads you can ask for - for practically nothing.
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Finding a balance between still offering great in-person service and keeping up with today's technological advancements is key for local business owners who want to stay competitive. Here are three ways local businesses can reach local customers by utilizing specific marketing strategies geared toward drawing in nearby tech-savvy consumers.
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By now, you are probably aware of what a blog is and that fresh content plays an important role in your rankings and visibility online. But in this article, we'll tell you WHY your business's blog is such a powerful marketing tool and how you can create great content your visitors will love.
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Search engines change their algorithms daily. These changes are often minor, but they add up to more significant changes. So tactics that may have worked years ago do not work now. Here is a list of seven local marketing myths you may be buying into that are keeping your business from achieving online success.
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Out of all of the places online that you can review a business, only two places spring to mind for many consumers: Yelp and Google. Both of them are powerhouses with a long history in the business. Both of them are influential. But which one is the better choice?
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Fast food restaurants seem to have cracked the code and figured out how to utilize mobile marketing to their advantage. How did they do this? And how can you take advantage of it? Read on to find out.
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Billions of users reside on Facebook. The targeting is so specific; you can even turn off ads to people who have clicked on them before. It can also be pretty inexpensive if you know what you’re doing. No wonder it’s one of the top advertising platforms for marketers.
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Direct mail still works. People check their mail every day, just like eating, sleeping and breathing. In Fact, direct mail can be even more effective than internet advertising. In fact, if you use EDDM, you're bound to find your results surprisingly positive.
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You've probably heard that 80% of your business will come from repeat customers. So embrace it! Customer loyalty programs help you obtain repeat customers. People love rewards and you'll be surprised at how easy it is to roll out a loyalty program for your small business.
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Social media is one of the best ways to promote your local business. The likes of Twitter has been the backbone of many local service and product providers, but only those who have used their account strategically. So let's explore how leveraging your Twitter account can boost your sales.
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https://www.tweetbinder.com/blog/twitter-influencers/
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We all know that SEO is the main tactic used to achieve good rankings in search engines, but it isn't the only way. More local businesses are using social media to leverage their advertising costs and it's boosting their SEO rankings in the process!
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More and more local businesses are using YouTube to advertise their products and services and have great success.
If you're ready to expand your brand visibility on YouTube, we've come up with a cheat sheet to help you avoid common mistakes and get more exposure faster!
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Keeping an active presence on social media means consistently adding content, responding to comment and posts, and listening to what your followers are saying – which can be daunting time-consuming. These five steps will help you monitor your business' social media presence in only 10 minutes a day.
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Drawing in traffic to your website takes time and a great strategy. This especially holds when you're using search engine optimization. Many small business owners are finding it quicker and just as effective are Pay-Per-Click ads.
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As a local business, there's nothing more important than dominating local seo. Your traffic is much more targeted than online retailers and it can't be stressed enough the importance of focusing your SEO strategy on the right keywords and phrases.
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To see the example, go to the video and watch.
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The internet now presents many exciting possibilities for small businesses to reach out to potential customers, and the use of social media platforms have helped countless business owners manage customer engagements and promote their products and services in an extremely targeted way. Here are some of the trends making an impact in 2021.
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By now, you’ve probably heard the
the phrase that “Content is King” right?
Throughout all of the algorithm
updates Google has released over
the last six years – one thing has
never changed. Google loves to index
fresh content. In this article, we’ll get
straight to the point and show you
how to keep your visitors keep coming
back for more.
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These days, with social media all the rage, it’s easy to overlook email marketing for your small business. After all, who uses email anymore? Turns out a lot of people do, in fact three times as many people as Facebook and Twitter users combined!
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The most popular trends in digital marketing today are social media and content marketing. But these trends don’t necessarily mean you should just forget about the use of local listings. We’re not talking about the Yellow Pages here, but their online equivalent – Yelp, YP.com, Yahoo Local, etc.
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Not too long ago, business reviews were written by subject-matter experts and printed in well-known publications. In today's world, that's simply no longer the case. So what should you do when faced with a negative review of your business? You have some options...
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Note: Links can be found in the blog post on the website.
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We look at 9 of the very best PPC tools that we think are pretty much essential for your success. No matter your niche or your strategy, these will help you to create ads that get clicked and to waste less time chasing down keywords that no-one is interested in.
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Links to resources are in the blog post at website above.
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Facebook has recently begun to push its ‘Local Reach’ more heavily as a critical aspect of its advertising for small local businesses. So now that business owners can get ahead of the competition and leverage its geographical specificity, is this something you need to take notice of? We think so!
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Location-based and finder apps are all the rage right now and more and more of our smartphone use is centered around GPS. Last year 90% of adult smartphone users used their devices regularly to find their way around according to Pew Research. This is big news for the small business owner who wants to leverage that.
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So it’s the start of a new year and small businesses everywhere are hoping this will be the best year yet to date. Every business needs an SEO strategy, but how should it look like in 2021? What we reveal may surprise you.
https://moz.com/learn/seo/schema-structured-data
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Fact: It’s much easier to get a customer to buy from you if they have already done business with you in the past. In this podcast, we’ll show you a few sure-fire ways that you can do exactly what the title states – “how to keep your customers coming back for life”.
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Statistics have shown that most consumers today are hesitant to shop at a new business until they have checked out their reviews. The problem most businesses face is actually getting customers to leave reviews. In this article, we’ll reveal some of the easiest ways you can.
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Twitter is not just for teens, tycoons, and celebrities. It is a marketing tool that can help grow your business and many smart small business owners are using Twitter as one of the main online marketing tools in their tool belt.
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There are a lot of different ways to market your business. You know it, I know it. But did you know YouTube is the 2nd largest search engine? With that said YouTube marketing is something that you need to be doing to ensure you are connecting with your targeted audience.
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Newsletters give you another chance to connect with your audience. Furthermore, it’s is an effective strategy that your competition is probably not doing and can give you a competitive edge.
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Optimizing your website to maximize your conversions is 1 part science and 1 part art (and a little bit of luck) to get just right. So we’re going to give you 10 proven strategies you can use to convert visitors into customers.
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Marketing your business online is an incredibly powerful vehicle to drive new customers to your business. But you might be leaving a lot of profits on the table if you are only relying on in-house campaigns to get the job done, and we will tell you why!
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Like it or not, the way people find your business is changing. In this episode, we’re going to talk about why your mobile presence is so important, where technology is headed and what mobile-friendly options might be best for you.
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We know it’s hard to stay up to date with the latest trends and understand the difference between good SEO, and just bad SEO practices. A lot of information available is unclear and inconsistent. In this video, we’re going to expose some of the biggest myths of local SEO
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Social Media is here to stay and is now a part of everyday life, but how can a business measure the success of their marketing strategies on social platforms? We’re going to break down some of the best ways you can gauge the impact of your SMM efforts.
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Websites are a fantastic way to keep loyal clients; but could yours be detracting from new business? Get rid of that old, outdated, and poorly designed website and upgrade to something that will work for you, not against you.
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Are you promoting your business with LinkedIn yet? You should be. In this video, we’re going to talk about all the things you can be doing on LinkedIn to create a totally new stream of targeted traffic to your business. Learn how to generate Referrals, Endorsements, use Sponsored updates & more!
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Like it or not, social media has become a necessary part of promoting your business. But it doesn’t have to take up all of your time. Check out our list and try one. You can increase your engagement level while cutting down the amount of time you spend on social media activities.
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Are you using Google to reach your local market of clients? Google My Business is a new tool for small business owners that gives you control over your business in the virtual world without spending a dime.
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Like it or not, social media has become a necessary part of promoting your business. But it doesn’t have to take up all of your time. Check out our list and try one. You can increase your engagement level while cutting down the amount of time you spend on social media activities.
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You have a Facebook fan page – check. You have fans that like your Facebook fan page – check. So why aren’t more of those “fans” becoming customers? We’re going to cover 5 ways that will help you do just that - convert those fans, into paying customers!
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Coming up in this episode, you’ll learn that your online reputation is more important than you think. We’ll break down the misleading information and untruths that are spreading all over the internet.
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