Thriving Business For Coaches: Recent Episodes

Pam Pormentilla and David Monteith

Pam is a Digital Marketer who helped various North American and Australian companies in project management since 2009. She developed a wide variety of skills to become a Master in Virtual Project Management.

Through hard work, passion & eagerness to learn the newest trends in the industry, plus the gained credible experience Pam had in the past, it helped her better understand the demands & goals of Great Work Online's clients and take their businesses to the next level.

On the other hand, David started his banking career in 1984, gained extensive experience in the fields of Accounting and Finance. He is also a Mortgage Broker, which enables him to meet people from different walks of life.

Master in the Art of Public Relations, good rapport and strong work ethics, David has earned the trust and confidence of clients and business owners.

Pam and David's skills and experiences combined, they started Great Work Online to fulfill one great vision and mission - to help coaches and speakers be the obvious choice in their field and build a thriving business.

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Is your website working for your business—or against it? In today’s digital age, having a functional website is no longer optional. It’s a powerful tool that builds credibility, saves time, and gives you a competitive edge.

In this episode of How To Build A Team, I’m breaking down the top three reasons why every business needs a functional website and sharing actionable tips you can implement to improve yours. Whether you're in the F&B industry or offer professional services, this episode is packed with insights that can help your business grow.

What you’ll learn in this episode:

  1. Why a functional website is essential for building trust and credibility.

  2. How your website can work as a 24/7 salesperson, saving you time and effort.

  3. The role of a website in helping you stand out in a competitive digital landscape.

Key takeaway :

A well-designed, optimized website isn’t just a nice-to-have—it’s a must-have for sustainable growth in today’s competitive market.

Are you ready to level up your business with a functional website?

Let’s hop on a free assessment call! I’ll take a look at your website—or help you build one if you don’t have it yet. We’ll discuss what’s working, what’s not, and create a plan to turn your website into a growth engine for your business.

➡️ Click here to book your free call today.

Resources mentioned in this episode:

  • Great Work Online

Don’t forget to share this episode with fellow business owners who might need help with their website. If you enjoyed this episode, please leave a review and subscribe to How To Build A Team for more actionable tips on growing your business!

Episode Links:

  • Episode 74: Essential Tips for Maximizing Your Google My Business Profile
  • Episode 73: How CPAs Can Manage Compliance and Deadlines Without Sacrificing Growth

Subscribe, Rate & Review:

If you enjoyed this episode of How to Build a Team, please subscribe to the podcast so you don’t miss any future episodes! Also, take a minute to rate and review the podcast. Your feedback helps us deliver more content that’s relevant to your business growth.

Connect with Pam:

If you need guidance with your marketing, operations, or team building, Pam is here to help! As a Fractional COO, Pam provides the strategic support busy business owners need to scale effectively. Reach out today to schedule a conversation.

Subscribe on Apple Podcast

Connect with Pam Monteith on:

LinkedIn https://www.linkedin.com/in/pammonteith/

Instagram https://www.instagram.com/pam_monteith/

Visit our https://www.greatworkonline.com for more insights and resources.

Need help with your business? Reach out to us for guidance and support!

Email: Info@GreatWorkOnline.com

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In today’s episode, we're diving into why Google My Business (GMB) is a powerful yet underutilized tool for local visibility, especially for CPAs, professional service providers, and food and beverage businesses. If you’re looking to reach more clients or customers locally, a well-optimized GMB profile can help you stand out in search results and attract the right people. Join me as I share three practical tips for making your GMB profile work for you.

Whether you're new to GMB or want to boost your profile’s impact, these actionable insights can help you strengthen your online presence and get noticed by potential clients. Don’t miss this episode packed with useful advice to drive local traffic and grow your business!

What You’ll Learn:

  1. The Importance of Completing Your GMB Profile – Why a detailed profile makes all the difference in search visibility.
  2. Keeping Your Profile Updated Regularly – How ongoing updates like promotions and hours can keep your profile relevant and improve search rankings.
  3. Leveraging Customer Reviews – How positive reviews build trust and why responding to reviews, even the tough ones, matters.

Why This Episode Is Important: An optimized GMB profile is a powerful, free tool that can enhance your business's online presence, build credibility, and help you reach the right customers or clients. For service providers like CPAs, consultants, and restaurant owners, GMB allows you to show up where people are actively searching. Learning how to use this tool can increase visibility and make a significant difference in your local marketing efforts.

About the Host: Pam Monteith is the owner and co-founder of Great Work Online, a digital marketing firm dedicated to helping business owners improve their digital strategies. Now offering services as a Fractional COO, Pam supports professional service providers and food & beverage business owners in their digital growth, bringing valuable expertise to drive businesses forward.

Want to Take Your GMB to the Next Level? If you need help setting up or optimizing your Google My Business profile, reach out for a free assessment call to explore how we can enhance your online presence.

Get in Touch: Overwhelmed with digital marketing? I can help! Book a free marketing assessment and let’s discuss how Pam Monteith and her team can help.

Listen and Subscribe: Don’t miss out on future episodes! Subscribe to the podcast to get valuable insights and actionable tips delivered straight to your inbox.

Episode Links:

  • Episode 73: How CPAs Can Manage Compliance and Deadlines Without Sacrificing Growth
  • Episode 72: When Fear of Losing Your Business Take Over: Is It Time To Get Help?

Subscribe, Rate & Review:

If you enjoyed this episode of How to Build a Team, please subscribe to the podcast so you don’t miss any future episodes! Also, take a minute to rate and review the podcast. Your feedback helps us deliver more content that’s relevant to your business growth.

Connect with Pam:

If you need guidance with your marketing, operations, or team building, Pam is here to help! As a Fractional COO, Pam provides the strategic support busy business owners need to scale effectively. Reach out today to schedule a conversation.

Subscribe on Apple Podcast

Connect with Pam Monteith on:

LinkedIn https://www.linkedin.com/in/pammonteith/

Instagram https://www.instagram.com/pam_monteith/

Visit our https://www.greatworkonline.com for more insights and resources.

Need help with your business? Reach out to us for guidance and support!

Email: Info@GreatWorkOnline.com

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In today’s episode, we’re diving into a topic that’s all too familiar for CPAs and professional service providers: balancing compliance deadlines with the need to grow your firm. If you’ve ever felt overwhelmed by regulations and time-sensitive tasks, this episode is for you.

I’ll be sharing my top 3 strategies to help you stop stressing over compliance so you can get back to focusing on what matters most—serving your clients and growing your business. Plus, I’ll explain how bringing on the right team, including a Fractional COO, can help you streamline your operations and reclaim your time.

Here are the key takeaways from this episode:

Key Takeaways: 1. Prioritize and Delegate Effectively: Learn how to identify the compliance tasks that need your attention and which ones can be handled by your team. Delegation is key to freeing up your time for business growth. 2. Implement a Workflow System for Deadlines: Discover how to set up automated workflows that help you stay ahead of compliance tasks and ensure nothing slips through the cracks. 3. Focus on Client Service and Business Growth: Don’t let compliance consume all your energy. Shift your focus back to growing your CPA firm and serving your clients by leveraging team support, including the role of a Fractional COO.

Get in Touch: If you’re overwhelmed with compliance and deadlines, I can help! Book a free marketing assessment and let’s discuss how an administrative Fractional COO can help prioritize and organize your tasks.

Listen and Subscribe: Don’t miss out on future episodes! Subscribe to the podcast to get valuable insights and actionable tips delivered straight to your inbox.

Episode Links:

  • Episode 72: When Fear of Losing Your Business Take Over: Is It Time To Get Help?
  • Episode 71: How Do You Know If Your Marketing Is Actually Working

Subscribe, Rate & Review:

If you enjoyed this episode of How to Build a Team, please subscribe to the podcast so you don’t miss any future episodes! Also, take a minute to rate and review the podcast. Your feedback helps us deliver more content that’s relevant to your business growth.

Connect with Pam:

If you need guidance with your marketing, operations, or team building, Pam is here to help! As a Fractional COO, Pam provides the strategic support busy business owners need to scale effectively. Reach out today to schedule a conversation.

Subscribe on Apple Podcast

Connect with Pam Monteith on:

LinkedIn https://www.linkedin.com/in/pammonteith/

Instagram https://www.instagram.com/pam_monteith/

Visit our https://www.greatworkonline.com for more insights and resources.

Need help with your business? Reach out to us for guidance and support!

Email: Info@GreatWorkOnline.com

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In this episode of How to Build a Team, I dive into a challenge many business owners face: the fear of losing your business because you’re stretched too thin and feel like you can’t afford help.

It’s an overwhelming feeling, but the truth is, you don’t need a huge budget to get the support you need. Whether you're struggling to keep up with the day-to-day, unsure where to focus your energy, or worried about burning out, there are solutions that won’t break the bank.

Tune in as I share:

  • Why working smarter with the resources you have is more powerful than throwing money at problems.
  • How a Fractional COO can offer strategic support to keep your business running smoothly, even when budgets are tight.
  • Three practical steps you can take right now to regain control of your business without overspending.

If you’ve been feeling like your business is slipping through your fingers and you’re cash-strapped, this episode will give you actionable insights on how to get back on track.

Key Takeaways:

  1. You don’t need a massive budget to get the help that makes a real difference in your business.
  2. A Fractional COO can streamline your operations and help you prioritize what matters most, without the cost of a full-time hire.
  3. Small, strategic changes can lead to big improvements in how your business runs, even when resources are tight.

Get in Touch: If you’re not sure whether your marketing is truly effective, I can help! Book a free marketing assessment and let’s discuss how a Fractional COO can help into what’s working and where you can improve.

Listen and Subscribe: Don’t miss out on future episodes! Subscribe to the podcast to get valuable insights and actionable tips delivered straight to your inbox.

Episode Links:

  • Episode 71: How Do You Know If Your Marketing Is Actually Working
  • Episode 70: Stop Doing It All – Unlock Growth by Delegating Effectively in Your Business

Subscribe, Rate & Review:

If you enjoyed this episode of How to Build a Team, please subscribe to the podcast so you don’t miss any future episodes! Also, take a minute to rate and review the podcast. Your feedback helps us deliver more content that’s relevant to your business growth.

Connect with Pam:

If you need guidance with your marketing, operations, or team building, Pam is here to help! As a Fractional COO, Pam provides the strategic support busy business owners need to scale effectively. Reach out today to schedule a conversation.

Subscribe on Apple Podcast

Connect with Pam Monteith on:

LinkedIn https://www.linkedin.com/in/pammonteith/

Instagram https://www.instagram.com/pam_monteith/

Visit our https://www.greatworkonline.com for more insights and resources.

Need help with your business? Reach out to us for guidance and support!

Email: Info@GreatWorkOnline.com

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Marketing can feel like a black hole sometimes — you’re doing all the things, but how do you know if it’s truly moving the needle? In this episode, we dive into the question that every business owner asks at some point: Is my marketing actually working?

If you’ve ever felt lost or unsure about whether your marketing efforts are delivering real results, this episode is for you.

I’ll walk you through 3 actionable tips that will help you evaluate your marketing and give you clarity on what’s working and what’s not. These are simple but powerful changes you can implement right away to start seeing measurable results.

In this episode, we’ll cover: * Why conversions matter more than likes and shares – Understanding the importance of focusing on actions like sign-ups, purchases, or booked calls. * The power of a clear Call to Action (CTA) – How to guide your audience to take the next step and why every piece of content should have a specific goal. * The importance of testing and tweaking your marketing strategy – Marketing isn’t a one-size-fits-all approach. Learn why it’s crucial to review, refine, and optimize your efforts based on data.

Top 3 Key Takeaways: 1. Track meaningful metrics: Likes and shares are nice, but you need to pay attention to conversions and real engagement. How many people are taking the next step, such as booking a call or making a purchase? 2. Use clear CTAs: If your audience doesn’t know what to do next, they won’t take action. Always make sure you’re guiding them to the next step with strong, clear calls to action in your content. 3. Test and tweak your strategy: Marketing is all about trial and error. Don’t be afraid to adjust your approach. Review the data regularly, test different ideas, and optimize what works best for your business.

Get in Touch: If you’re not sure whether your marketing is truly effective, I can help! Book a free marketing assessment and let’s discuss how a Fractional COO can help into what’s working and where you can improve.

Listen and Subscribe: Don’t miss out on future episodes! Subscribe to the podcast to get valuable insights and actionable tips delivered straight to your inbox.

Episode Links:

  • Episode 70: Stop Doing It All – Unlock Growth by Delegating Effectively in Your Business
  • Episode 69: Conquer Overwhelm with Smart Delegation: 3 Essential Tips for Gaining Time Freedom in Your Business

Subscribe, Rate & Review:

If you enjoyed this episode of How to Build a Team, please subscribe to the podcast so you don’t miss any future episodes! Also, take a minute to rate and review the podcast. Your feedback helps us deliver more content that’s relevant to your business growth.

Connect with Pam:

If you need guidance with your marketing, operations, or team building, Pam is here to help! As a Fractional COO, Pam provides the strategic support busy business owners need to scale effectively. Reach out today to schedule a conversation.

Subscribe on Apple Podcast

Connect with Pam Monteith on:

LinkedIn https://www.linkedin.com/in/pammonteith/

Instagram https://www.instagram.com/pam_monteith/

Visit our https://www.greatworkonline.com for more insights and resources.

Need help with your business? Reach out to us for guidance and support!

Email: Info@GreatWorkOnline.com

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As a business owner, it’s easy to feel like you need to manage every single task yourself. From answering emails to overseeing social media posts, it can seem like doing everything is the only way to keep things running smoothly. But the reality is that trying to handle it all alone leads to burnout, inefficiency, and slows down your business growth.

In today’s episode, we’re diving deep into how you can stop doing it all and start delegating smarter to unlock real growth in your business. You’ll learn why delegation isn’t about losing control, but about freeing yourself to focus on what truly matters. Plus, I’ll share key strategies to help you build a reliable team and delegate effectively, so you can grow your business without feeling overwhelmed.

Key Takeaways:

  1. Why managing every detail is holding your business back. When you’re handling every task, you’re missing opportunities to focus on strategy, growth, and higher-level decisions. We’ll talk about how micromanaging keeps you in the weeds and limits your potential.
  2. The benefits of delegating and letting go. From boosting efficiency to improving work-life balance, we’ll cover the major advantages of handing off tasks that don’t need your direct involvement.
  3. 3 steps to start delegating effectively:

    • Identifying repetitive tasks that can be handed off.
    • Documenting your processes clearly to ensure smooth transitions.
    • Using accountability tools like ClickUp or Asana to track progress and ensure nothing slips through the cracks.
    • How delegation can unlock growth for your business. Delegation isn’t just about clearing your plate. It’s about giving you the freedom to focus on long-term goals, new services, and scaling your business.

Listen and Subscribe: Don’t miss out on future episodes! Subscribe to the podcast to get valuable insights and actionable tips delivered straight to your inbox.

Get in Touch: Are you ready to shift your focus from daily tasks to strategic growth? Book a free assessment call with me here and let’s discuss how a Fractional COO can help you take your business to the next level.

Episode Links:

  • Episode 69: Conquer Overwhelm with Smart Delegation: 3 Essential Tips for Gaining Time Freedom in Your Business
  • Episode 68: Hiring the Best Person vs. Hiring the Right Person: 3 Key Tips for Business Owners

Subscribe, Rate & Review:

If you enjoyed this episode of How to Build a Team, please subscribe to the podcast so you don’t miss any future episodes! Also, take a minute to rate and review the podcast. Your feedback helps us deliver more content that’s relevant to your business growth.

Connect with Pam:

If you need guidance with your marketing, operations, or team building, Pam is here to help! As a Fractional COO, Pam provides the strategic support busy business owners need to scale effectively. Reach out today to schedule a conversation.

Subscribe on Apple Podcast

Connect with Pam Monteith on:

LinkedIn https://www.linkedin.com/in/pammonteith/

Instagram https://www.instagram.com/pam_monteith/

Visit our https://www.greatworkonline.com for more insights and resources.

Need help with your business? Reach out to us for guidance and support!

Email: Info@GreatWorkOnline.com

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In this episode of How to Build a Team, Pam Monteith dives into a topic that every business owner can relate to: overwhelm. Whether you’re feeling like you're drowning in tasks or struggling to let go of control, this episode is for you! Pam shares three actionable strategies to help you overcome overwhelm through the power of delegation and smart time management.

Learn how accepting you can’t do everything, delegating effectively, and prioritizing time freedom can transform both your business and your life. Plus, discover how a Fractional COO can help you streamline your operations, boost growth, and give you back the time to focus on what matters most.

Top 3 Key Takeaways:

  1. You Can’t Do It All – As a business owner, it’s important to recognize that trying to handle every task yourself leads to burnout and lost opportunities for growth. Identifying non-core tasks you can delegate is the first step toward reclaiming your time.
  2. Delegate Effectively Without Micromanaging – Proper delegation is about trusting your team and being clear about expectations. Learn how to delegate in a way that empowers your team to grow while freeing yourself to focus on strategy and big-picture goals.
  3. Time Freedom Is Your Most Valuable Asset – Time freedom doesn’t just happen; it needs to be protected. By setting boundaries and creating systems, you can ensure that your business runs smoothly even when you're not involved in every detail.

Listen and Subscribe: Don’t miss out on future episodes! Subscribe to the podcast to get valuable insights and actionable tips delivered straight to your inbox.

Get in Touch: Are you ready to shift your focus from daily tasks to strategic growth? Book a free assessment call with me here and let’s discuss how a Fractional COO can help you take your business to the next level.

Episode Links:

  • Episode 68: Hiring the Best Person vs. Hiring the Right Person: 3 Key Tips for Business Owners
  • Episode 67: Top 3 Tasks Business Owners Should Never Outsource

Subscribe, Rate & Review:

If you enjoyed this episode of How to Build a Team, please subscribe to the podcast so you don’t miss any future episodes! Also, take a minute to rate and review the podcast. Your feedback helps us deliver more content that’s relevant to your business growth.

Connect with Pam:

If you need guidance with your marketing, operations, or team building, Pam is here to help! As a Fractional COO, Pam provides the strategic support busy business owners need to scale effectively. Reach out today to schedule a conversation.

Subscribe on Apple Podcast

Connect with Pam Monteith on:

LinkedIn https://www.linkedin.com/in/pammonteith/

Instagram https://www.instagram.com/pam_monteith/

Visit our https://www.greatworkonline.com for more insights and resources.

Need help with your business? Reach out to us for guidance and support!

Email: Info@GreatWorkOnline.com

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In today’s episode, we’re talking about a critical decision every business owner has to make: hiring the best person for the job vs. hiring the right person for the job. While many business owners get caught up in credentials and experience, the truth is, the best person on paper isn’t always the right fit for your business.

I’ll be sharing my top 3 pieces of advice to help you identify the right candidate for your team, so you can build a stronger, more cohesive workplace that drives growth:

  1. Prioritize cultural fit over credentials: Why values and work ethic matter more than experience.
  2. Focus on soft skills and growth potential: The importance of adaptability, communication, and learning potential.
  3. Hire for where your business is going, not where it is today: How to future-proof your team for long-term success.

I also talk about the role a Fractional COO can play in streamlining this process and helping you make strategic decisions that align with your business goals. As a Fractional COO, I guide business owners in building teams that support sustainable growth.

If you’re struggling to hire the right people or unsure about your hiring process, I’m here to help! You can book a free assessment call with me, where we’ll take a look at your business and how I can support you.

Listen and Subscribe: Don’t miss out on future episodes! Subscribe to the podcast to get valuable insights and actionable tips delivered straight to your inbox.

Get in Touch: Are you ready to shift your focus from daily tasks to strategic growth? Book a free assessment call with me here and let’s discuss how a Fractional COO can help you take your business to the next level.

Episode Links:

  • Episode 67: Top 3 Tasks Business Owners Should Never Outsource
  • Episode 66: Are You Working In or On Your Business? What’s the Difference?

Subscribe, Rate & Review:

If you enjoyed this episode of How to Build a Team, please subscribe to the podcast so you don’t miss any future episodes! Also, take a minute to rate and review the podcast. Your feedback helps us deliver more content that’s relevant to your business growth.

Connect with Pam:

If you need guidance with your marketing, operations, or team building, Pam is here to help! As a Fractional COO, Pam provides the strategic support busy business owners need to scale effectively. Reach out today to schedule a conversation.

Subscribe on Apple Podcast

Connect with Pam Monteith on:

LinkedIn https://www.linkedin.com/in/pammonteith/

Instagram https://www.instagram.com/pam_monteith/

Visit our https://www.greatworkonline.com for more insights and resources.

Need help with your business? Reach out to us for guidance and support!

Email: Info@GreatWorkOnline.com

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In this episode of How to Build a Team, Pam Monteith discusses the top 3 critical tasks that business owners should never outsource. If you’re scaling your business or thinking about delegating responsibilities, this episode is a must-listen.

Pam breaks down why you need to retain control of your vision and strategy, brand identity and messaging, and company culture and leadership.

She also shares insights on how a Fractional COO can support your business growth while ensuring these core aspects stay true to your goals.

Learn how to balance outsourcing with maintaining control over these essential areas and why they’re key to long-term success.

Key Takeaways:

  1. Vision and Strategy: As the heart of your business, this is something only you can define. Learn how to stay focused on your big-picture goals while managing daily operations.
  2. Brand Identity and Messaging: Your brand is your voice. Discover why maintaining control over your messaging is crucial and how a Fractional COO can help implement an aligned marketing strategy.
  3. Company Culture and Leadership: Company culture is a direct reflection of your leadership. Get tips on how to foster a strong, unified culture that can grow with your team.

Action Steps:

  • Reflect on how much control you’ve delegated and what tasks you should reassess.
  • Revisit your brand identity and ensure your messaging is authentic and consistent with your vision.
  • Consider working with a Fractional COO to help manage your operations while staying true to your core business tasks.

Listen and Subscribe: Don’t miss out on future episodes! Subscribe to the podcast to get valuable insights and actionable tips delivered straight to your inbox.

Get in Touch: Are you ready to shift your focus from daily tasks to strategic growth? Book a free assessment call with me here and let’s discuss how a Fractional COO can help you take your business to the next level.

Episode Links:

  • Previous Episode: Working In vs. On Your Business

Subscribe, Rate & Review:

If you enjoyed this episode of How to Build a Team, please subscribe to the podcast so you don’t miss any future episodes! Also, take a minute to rate and review the podcast. Your feedback helps us deliver more content that’s relevant to your business growth.

Connect with Pam:

If you need guidance with your marketing, operations, or team building, Pam is here to help! As a Fractional COO, Pam provides the strategic support busy business owners need to scale effectively. Reach out today to schedule a conversation.

Subscribe on Apple Podcast

Connect with Pam Monteith on:

LinkedIn https://www.linkedin.com/in/pammonteith/

Instagram https://www.instagram.com/pam_monteith/

Visit our https://www.greatworkonline.com for more insights and resources.

Need help with your business? Reach out to us for guidance and support!

Email: Info@GreatWorkOnline.com

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In this episode of How To Build A Team, we tackle a critical question for every business owner: Are you working in your business or on your business? Understanding the difference between these two approaches can be the deciding factor between burnout and sustainable growth.

Join Pam Monteith as we explore:

  • What it means to work in your business
  • What it means to work on your business
  • The key differences between the two approaches
  • Why working on your business is essential for long-term success
  • How the guidance of a Fractional COO can help you focus on growth while managing day-to-day operations

If you’ve ever felt stuck in the daily grind, unsure how to scale your business, or overwhelmed by the constant demands of your company, this episode is for you.

Key Takeaways:

  • Working in your business involves managing daily operations, while working on your business focuses on strategy and growth.
  • Prioritizing time to work on your business is crucial for avoiding burnout and achieving long-term success.
  • A Fractional COO can help bridge the gap between daily operations and strategic growth, allowing you to focus on what truly matters.

Listen and Subscribe: Don’t miss out on future episodes! Subscribe to the podcast to get valuable insights and actionable tips delivered straight to your inbox.

Get in Touch: Are you ready to shift your focus from daily tasks to strategic growth? Book a free assessment call with me here and let’s discuss how a Fractional COO can help you take your business to the next level.

Episode Links:

  • Previous Episode:Are Likes Misleading You?

Subscribe, Rate & Review:

If you enjoyed this episode of How to Build a Team, please subscribe to the podcast so you don’t miss any future episodes! Also, take a minute to rate and review the podcast. Your feedback helps us deliver more content that’s relevant to your business growth.

Connect with Pam:

If you need guidance with your marketing, operations, or team building, Pam is here to help! As a Fractional COO, Pam provides the strategic support busy business owners need to scale effectively. Reach out today to schedule a conversation.

Subscribe on Apple Podcast

Connect with Pam Monteith on:

LinkedIn https://www.linkedin.com/in/pammonteith/

Instagram https://www.instagram.com/pam_monteith/

Visit our https://www.greatworkonline.com for more insights and resources.

Need help with your business? Reach out to us for guidance and support!

Email: Info@GreatWorkOnline.com

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In this episode, Pam explores a common misconception among business owners: Are likes and comments a true indicator of content effectiveness? She shares a real-life example of a prospect client who finds her LinkedIn content valuable but never engages with it publicly. This leads to an important conversation about focusing on the right metrics to measure success and how content can be working even if you don’t see it reflected in engagement.

Pam also highlights how having a Fractional COO can help ensure that your marketing strategy is not only implemented effectively but also aligned with your business goals.

If you’ve ever questioned whether your content is working because of low engagement, this episode is for you.

In this episode, Pam discusses:

  • Why likes and comments don’t always reflect content effectiveness.
  • The importance of sharing valuable and educational content consistently.
  • How being intentional with your content strategy drives better results.
  • Why reach and impressions are better metrics to focus on than likes.
  • The importance of online visibility in building your brand.
  • How a Fractional COO can help guide your marketing and business strategy to ensure sustainable growth.

Key Takeaways:

  1. Content Value Over Engagement: Just because people aren’t liking or commenting doesn’t mean they aren’t paying attention. Keep sharing valuable content, and it will make an impact.
  2. Consistency is Key: Stay consistent with your content strategy to build trust and long-term success.
  3. Look at the Right Metrics: Focus on reach, impressions, and online visibility rather than just likes. These metrics better reflect the effectiveness of your content.
  4. Fractional COO Support: A Fractional COO provides essential guidance to ensure your marketing and business strategies are properly executed for growth.

Quotes from the Episode:

  • “Likes and comments don’t always tell the full story. Your content could be making an impact even if it’s not obvious.”
  • “A Fractional COO can help you see the bigger picture and ensure your marketing efforts are aligned with your business goals.”

Episode Links:

  • Previous Episode: Why Some Businesses Thrive While Others Fail: The Untold Story Behind Successful Marketing

Subscribe, Rate & Review:

If you enjoyed this episode of How to Build a Team, please subscribe to the podcast so you don’t miss any future episodes! Also, take a minute to rate and review the podcast. Your feedback helps us deliver more content that’s relevant to your business growth.

Connect with Pam:

If you need guidance with your marketing, operations, or team building, Pam is here to help! As a Fractional COO, Pam provides the strategic support busy business owners need to scale effectively. Reach out today to schedule a conversation.

Subscribe on Apple Podcast

Connect with Pam Monteith on:

LinkedIn https://www.linkedin.com/in/pammonteith/

Instagram https://www.instagram.com/pam_monteith/

Visit our https://www.greatworkonline.com for more insights and resources.

Need help with your business? Reach out to us for guidance and support!

Email: Info@GreatWorkOnline.com

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In this episode, Pam dives into the challenges that business owners face when their marketing is working, but growth seems stalled. She shares real-life examples of two clients—both startups, both with physical products, and both following the same marketing strategy—with completely different outcomes. The key? Execution, adaptability, and support. Pam explores the importance of staying committed to your strategy, making necessary adjustments, and how a Fractional COO can be the game-changer that drives sustainable business growth.

If you’re seeing results from your marketing but struggling to take the next step in growth, this episode is for you.

In this episode, Pam discusses:

  • Why two businesses with the same marketing strategy had completely different outcomes.
  • The critical role of execution and consistency in driving business success.
  • How adaptability and agility can elevate your marketing efforts.
  • The benefits of having a Fractional COO to ensure long-term success.

Key Takeaways:

  1. Consistency Matters: Sticking to your strategy is crucial for long-term results. Frequent changes or lack of commitment can derail even the best marketing plans.
  2. Adaptability: Being open to feedback and making data-driven adjustments can turn a good marketing strategy into a great one.
  3. Fractional COO Support: A Fractional COO provides not just operational support but ensures that your marketing and business strategies are fully implemented and optimized for growth.

Quotes from the Episode:

  • “It’s not enough to have a great marketing strategy. You need the right people in place to help you execute it effectively.”
  • “A Fractional COO can be the missing link between just getting by and truly thriving.”

Episode Links:

  • Previous Episode: Marketing Lessons from Apple for Small Businesses

Subscribe, Rate & Review: If you enjoyed this episode of How to Build a Team, please subscribe to the podcast so you don’t miss any future episodes! Also, take a minute to rate and review the podcast. Your feedback helps us deliver more content that’s relevant to your business growth.

Connect with Pam: If you need guidance with your marketing, operations, or team building, Pam is here to help! As a Fractional COO, Pam provides the strategic support busy business owners need to scale effectively. Reach out today to schedule a conversation.

Subscribe on Apple Podcast

Connect with Pam Monteith on:

LinkedIn https://www.linkedin.com/in/pammonteith/

Instagram https://www.instagram.com/pam_monteith/

Visit our https://www.greatworkonline.com for more insights and resources.

Need help with your business? Reach out to us for guidance and support!

Email: Info@GreatWorkOnline.com

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In this episode, we’re diving into the powerful marketing lessons we can learn from one of the world’s most successful companies—Apple. While Apple may be a global tech giant, its core marketing principles are highly applicable to small businesses.

In this episode, you’ll learn: * The Importance of Simplicity: How keeping your marketing message simple and clear can help attract and retain customers. * Building a Strong Brand Identity: Tips for creating a cohesive brand that resonates with your target audience, even with a limited budget. * Focusing on Customer Experience: Why delivering exceptional customer experiences is crucial for building loyalty and driving word-of-mouth referrals. * Embracing Innovation and Adaptability: How staying innovative and adaptable can keep your business competitive and relevant.

Why This Matters for Your Business: These lessons aren’t just theory—they are actionable strategies that can be implemented in your business to drive growth and success. Whether you're a solopreneur or a small business owner, applying these principles can give you a competitive edge.

The Value of a Fractional COO: Implementing these marketing strategies can seem overwhelming, but that’s where a Fractional COO comes in. Learn how a Fractional COO can provide the strategic oversight and operational expertise needed to bring these lessons to life in your business.

Ready to Take Action? If you’re looking to take your business to the next level by applying these marketing lessons from Apple, consider reaching out. I’m here to help you streamline your processes, improve customer experience, and build a strong brand.

Subscribe on Apple Podcast

Connect with Pam Monteith on:

LinkedIn https://www.linkedin.com/in/pammonteith/

Instagram https://www.instagram.com/pam_monteith/

Visit our https://www.greatworkonline.com for more insights and resources.

Need help with your business? Reach out to us for guidance and support!

Email: Info@GreatWorkOnline.com

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In today's episode, we explore a crucial question for every growing business: "Will you stop marketing when you achieve growth?" We'll dive into why it's essential to continue marketing efforts even after hitting your growth milestones and how a Fractional COO can play a pivotal role in sustaining and scaling your marketing strategies..

Key Takeaways:

The Importance of Ongoing Marketing:

  • Marketing isn't just for growth but for maintaining and sustaining your position.
  • The analogy of a car needing regular maintenance even after reaching its destination.
  • The risk of losing momentum if marketing efforts are halted.

The Role of a Fractional COO in Marketing:

  • Strategic Oversight: Aligning marketing strategies with long-term business objectives.
  • Resource Management: Ensuring efficient use of marketing budgets and team efforts.
  • Scalability: Adjusting marketing efforts according to market trends and business needs.
  • Operational Efficiency: Freeing up time for creative and strategic aspects of marketing by handling operational tasks.

Conclusion:

  • Marketing is an ongoing journey that evolves with your business.
  • A Fractional COO can help make your marketing efforts sustainable and scalable.
  • An invitation to reach out for support and to subscribe for more insights and tips.

Subscribe on Apple Podcast

Connect with Pam Monteith on:

LinkedIn https://www.linkedin.com/in/pammonteith/

Instagram https://www.instagram.com/pam_monteith/

Visit our https://www.greatworkonline.com for more insights and resources.

Need help with your business? Reach out to us for guidance and support!

Email: Info@GreatWorkOnline.com

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In this episode of "How To Build A Team," we delve into why marketing should be a top priority for every business owner. Alongside building systems and processes and creating a strong team, strategic marketing is essential for business growth and sustainability. Discover why cutting marketing expenses can be detrimental and learn actionable tips to keep your marketing efforts effective without breaking the bank.

Key Takeaways:

  • The Importance of Systems & Processes: Why a strong foundation is crucial for business success.
  • Why Marketing is Essential: Understand marketing as an investment, not an expense, and how it fuels growth.
  • Actionable Marketing Tips:
  • Leveraging Social Media
  • Effective Email Marketing
  • Creating Valuable Content
  • Networking and Word-of-Mouth Strategies

  • Building a Strong Team: The synergy between systems, marketing, and team building..

Subscribe on Apple Podcast

Connect with Pam Monteith on LinkedIn https://www.linkedin.com/in/pammonteith/ and Follow her on Instagram https://www.instagram.com/pam_monteith/

Visit our https://www.greatworkonline.com for more insights and resources.

Need help with your business? Reach out to us for guidance and support!

Email: Info@GreatWorkOnline.com

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Description:

In this episode, I provide a clear and actionable guide on how to prioritize your digital marketing efforts. Whether you're new to digital marketing or handling it yourself, these tips will help you focus on what really matters.

Key Points:

  • Identify Your Goals: Determine whether you want to increase brand awareness, generate leads, or drive sales to guide your marketing efforts.
  • Know Your Audience: Understand their interests, pain points, and behaviors to select the right platforms and create relevant content.
  • Focus on High-Impact Activities: Prioritize tasks that offer the most value for your time and resources, such as content marketing, social media engagement, and paid advertising.

Subscribe on Apple Podcast

Connect with Pam Monteith on LinkedIn https://www.linkedin.com/in/pammonteith/ and Follow her on Instagram https://www.instagram.com/pam_monteith/

Visit our https://www.greatworkonline.com for more insights and resources.

Need help with your business? Reach out to us for guidance and support!

Email: Info@GreatWorkOnline.com

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Description:

In this episode, we share three essential time-saving tips for digital marketing. Whether you're a solopreneur or running a small team, these strategies will help you streamline your marketing efforts and maximize your impact.

Key Points:

  • Schedule Your Posts in Advance: Use tools like Buffer or Hootsuite to batch content creation and maintain a consistent online presence.
  • Repurpose Content Across Platforms: Maximize reach by turning a single piece of content into multiple formats.
  • Use Analytics to Focus on What Works: Leverage data to optimize your marketing strategy and eliminate ineffective efforts.

Resources Mentioned:

  • Meta Business
  • Buffer
  • Later

Follow Us:

Subscribe on Apple Podcast

Connect with Pam Monteith on LinkedIn https://www.linkedin.com/in/pammonteith/ and Follow her on Instagram https://www.instagram.com/pam_monteith/

Visit our https://www.greatworkonline.com for more insights and resources.

Need help with your business? Reach out to us for guidance and support!

Email: Info@GreatWorkOnline.com

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Description:

In this episode, we delve into why establishing robust systems and processes is crucial when building a team for your new firm. Join us to explore how these frameworks can drive consistency, efficiency, and scalability in your business.

Key Points:

  1. Consistency and Quality Control: Ensuring reliable outcomes through structured processes.
  2. Efficiency and Productivity: Streamlining tasks to save time and effort.
  3. Scalability: Preparing for growth without compromising quality.

Learn how to document workflows, identify bottlenecks, automate tasks, and involve your team in creating efficient processes.

Resources Mentioned:

  • Documenting Workflows: Simple tools for process documentation.

  • Automation Tools: Recommendations for automating routine tasks.

  • Team Involvement: Strategies for engaging your team in process improvement.

Follow Us:

Subscribe on Apple Podcast

Connect with Pam Monteith on LinkedIn https://www.linkedin.com/in/pammonteith/ and Follow her on Instagram https://www.instagram.com/pam_monteith/

Visit our https://www.greatworkonline.com for more insights and resources.

Need help with your business? Reach out to us for guidance and support!

Email: Info@GreatWorkOnline.com

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Description:

As a small business owner, making the right decision between outsourcing and hiring is crucial. Join us in this episode as we provide a concise guide to help you navigate this dilemma effectively and discover when each option is the best choice for your business.

Key Points:

  • Specialized Expertise: When to outsource tasks that require specific skill sets you lack in-house.
  • Short-Term Projects: Why outsourcing is cost-effective for one-time or short-term assignments.
  • Cost Savings: The financial benefits of outsourcing certain tasks.
  • Flexibility: How outsourcing allows for workforce scalability based on business needs.
  • Core Business Functions: When hiring full-time employees becomes essential for critical tasks.
  • Long-Term Needs: The advantages of hiring for ongoing skill requirements.
  • Cultural Fit: Importance of aligning employees with your company culture.
  • Employee Development: Investing in professional growth through hiring.

Join us to gain insights and make informed decisions to help your small business thrive.

Follow Pam on Instagram @pam.your.marketing.guide

Connect with Pam on LinkedIn

Follow Great Work Online on Facebook

Grab our FREE Guide on The Power Of One Trusted Vendor.

If you’re a Canadian food business owner and are needing help with your bookkeeping we can help you through Accountific, a bookkeeping service by David Monteith.

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In the final episode of the series, we tackle the challenge of brain fog and introduce a powerful solution: batching. Learn how to streamline your workflow, increase clarity, and maximize productivity by grouping similar tasks together and dedicating focused blocks of time.

Key Points:

  • Exploring the concept of brain fog and its impact on productivity.
  • Introduction to batching as an effective technique to combat brain fog.
  • Examples of tasks suitable for batching and streamlining workflow.
  • Step-by-step guidance on implementing batching into your daily routine..

Follow Pam on Instagram @pam_greatworkonline

Connect with Pam on LinkedIn

Follow Great Work Online on Facebook

Grab our FREE Guide on The Power Of One Trusted Vendor.

If you’re a Canadian food business owner and are needing help with your bookkeeping we can help you through Accountific, a bookkeeping service by David Monteith.

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Embrace the Journey- Thriving in Business Through Struggles and Pains- A 3-Part Series

Part 2: Overcoming Exhaustion Through Outsourcing and Delegation

Description:

In this episode, Pam addresses the issue of exhaustion faced by entrepreneurs and presents a powerful solution: Outsourcing and Delegation. Explore how leveraging external support and delegating tasks can alleviate exhaustion, improve well-being, and allow you to focus on your core strengths.

Key Points:

  • Understanding the impact of exhaustion on business and personal well-being.
  • Definition and importance of outsourcing and delegation.
  • Types of tasks suitable for outsourcing and delegation.
  • Tips for identifying the right resources and individuals for outsourcing.
  • Strategies for effective communication and collaboration with outsourced team members.

Follow Pam on Instagram @pam.your.marketing.guide

Connect with Pam on LinkedIn

Follow Great Work Online on Facebook

Grab our FREE Guide on The Power Of One Trusted Vendor.

If you’re a Canadian food business owner and are needing help with your bookkeeping we can help you through Accountific, a bookkeeping service by David Monteith.

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Embrace the Journey- Thriving in Business Through Struggles and Pains- A 3-Part Series

Part 1: Overwhelm and the Power of Time-Blocking

Description: In this episode, we delve into the overwhelming feeling that often accompanies entrepreneurship and introduce a powerful solution: time-blocking. Discover how this highly effective time management technique can help you regain control of your schedule and boost productivity.

Key Points:

  • Definition of overwhelm and its impact on business owners.
  • Introduction to time-blocking as a game-changing method to manage overwhelm.
  • Benefits of time-blocking, including improved focus, productivity, and stress reduction.
  • Practical tips and strategies for implementing time-blocking effectively.

Follow Pam on Instagram @pam_greatworkonline

Connect with Pam on LinkedIn

Follow Great Work Online on Facebook

Grab our FREE Guide on The Power Of One Trusted Vendor.

If you’re a Canadian food business owner and are needing help with your bookkeeping we can help you through Accountific, a bookkeeping service by David Monteith.

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It’s been awhile since I last recorded an episode because I suffered burnout.

So, in this episode I shared with you why, how it started, how I recognized it and how I was able to overcome it.

If you are experiencing burnout in your business, listen to this episode and let me know how you are now, I would love to know.

Here are some key things to remember to know and overcome burnout:

  • Recognize the signs of burnout (feeling overwhelmed, cynical, and disengaged from your work, physical symptoms)
  • Practice self-care (take breaks, prioritize sleep and exercise, engage in activities that bring joy and relaxation)
  • Set realistic goals and boundaries for yourself
  • Delegate tasks and seek support from employees, partners, or peers
  • Seek professional help, such as coaching or counseling, to address underlying issues or patterns that contribute to burnout
  • Prioritize self-awareness and reflection to identify areas of growth and personal development
  • Learn to say no and prioritize your time and energy
  • Surround yourself with a supportive community of peers or mentors who understand and can offer support.

Remember, as a business owner, your mental and physical well-being are crucial to the success of your business. By taking steps to address burnout and prioritize self-care, you can overcome burnout and regain your energy, motivation, and passion for your work.

Follow Pam on Instagram @pam.your.marketing.guide

Connect with Pam on LinkedIn

Follow Great Work Online on Facebook

Grab our FREE Guide on The Power Of One Trusted Vendor.

If you’re a Canadian food business owner and are needing help with your bookkeeping we can help you through Accountific, a bookkeeping service by David Monteith.

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Today, we'll be talking about one of the most effective methods for managing your time: Time Blocking.

Time blocking has helped me regain my focus on running my business and household. You can too.

Time blocking is a highly effective time management technique that can help you stay productive and achieve your goals. It’s a game-changer.

Listen now from your favorite app.

Follow Pam on Instagram @pam_greatworkonline

Connect with Pam on LinkedIn

Follow Great Work Online on Facebook

Grab our FREE Guide on How To Gain Back Time Freedom Through Outsourcing.

If you’re a Canadian food business owner and are needing help with your bookkeeping we can help you through Accountific, a bookkeeping service by David Monteith.

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It’s been a while since I last recorded an episode because I suffered burnout.

So, in this episode, I shared with you why, how it started, how I recognized it, and how I was able to overcome it.

If you are experiencing burnout in your business, listen to this episode and let me know how you are now, I would love to know.

Here are some key things to remember to know and overcome burnout:

  • Recognize the signs of burnout (feeling overwhelmed, cynical, and disengaged from your work, physical symptoms)
  • Practice self-care (take breaks, prioritize sleep and exercise, engage in activities that bring joy and relaxation)
  • Set realistic goals and boundaries for yourself
  • Delegate tasks and seek support from employees, partners, or peers
  • Seek professional help, such as coaching or counseling, to address underlying issues or patterns that contribute to burnout
  • Prioritize self-awareness and reflection to identify areas of growth and personal development
  • Learn to say no and prioritize your time and energy
  • Surround yourself with a supportive community of peers or mentors who understand and can offer support.

Remember, as a business owner, your mental and physical well-being are crucial to the success of your business. By taking steps to address burnout and prioritize self-care, you can overcome burnout and regain your energy, motivation, and passion for your work.

Follow Pam on Instagram @pam_greatworkonline

Connect with Pam on LinkedIn

Follow Great Work Online on Facebook

Grab our FREE Guide on How To Gain Back Time Freedom Through Outsourcing.

If you’re a Canadian food business owner and are needing help with your bookkeeping we can help you through Accountific, a bookkeeping service by David Monteith.

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Following the path of other successful businesses is smart, but it's vital that you understand the full strategy you're following and that you're able to execute it.

Strategy from an outside observer's perspective can be very different from reality.

If you're following a strategy that has different priorities to you or has a vastly different budget then it's highly unlikely it will generate the kind of result you're hoping for.

Listen now and subscribe to learn why you need to do the best marketing way for a small business.

Connect with Pam and David:

Subscribe on Youtube

Great Work Online on Facebook

Great Work Online on Instagram

Pam on LinkedIn

David on LinkedIn

Continue the conversation in our Thriving Business for Coaches Facebook Community

Click here to grab the “How To Gain Back Freedom Through The Benefits Of Outsourcing”

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Are you looking for an easy way to promote your business?

Do you know that online giveaways can expose your products and services to your target market? You can use it to generate leads and secure customers.

In this episode, Pam talked about the only difference between marketing and giveaway marketing. She also discussed how to get great results and gave examples for giveaways that you can create as a coach, consultant or business owner.

Listen now and subscribe.

Know your digital impact. Take this quiz, it will only take you 2 minutes and it is free. It will also provide actionable steps https://bit.ly/digital-impact-score

Connect with Pam and David:

Subscribe on Youtube

Great Work Online on Facebook

Great Work Online on Instagram

Pam on LinkedIn

David on LinkedIn

Continue the conversation in our Thriving Business for Coaches Facebook Community

Click here to grab the “How To Gain Back Freedom Through The Benefits Of Outsourcing”

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Content is critical to attaining business and social media goals including brand recognition, thought leadership, audience engagement, and lead creation.

It enables you to solidify your position as a go-to destination for your target audiences' delight, education, or inspiration.

Effective content will help you in developing long-term relationships with your audience, leading to an increase in income for your business.

Do you know the purpose of each piece of content you publish?

In this episode, Pam shared several key points to look for in having effective content. Listen now and subscribe.

Know your digital impact. Take this quiz, it will only take you 2 minutes and it is free. It will also provide actionable steps https://bit.ly/digital-impact-score

Connect with Pam and David:

Subscribe on Youtube

Great Work Online on Facebook

Great Work Online on Instagram

Pam on LinkedIn

David on LinkedIn

Continue the conversation in our Thriving Business for Coaches Facebook Community

Click here to grab the “How To Gain Back Freedom Through The Benefits Of Outsourcing”

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There is no such thing as "one size fits all". Every brand is different.

Especially when it comes to social media, you have to create contents that will help solve your target market’s problem.

Contents that interest them and most importantly ... contents that are valuable to them.

REMEMBER: It's more than just about "followers".

In this episode, Pam shared 2 ways to keep in mind. Listen now and subscribe.

Connect with Pam and David:

Subscribe on Youtube

Great Work Online on Facebook

Great Work Online on Instagram

Pam on LinkedIn

David on LinkedIn

Continue the conversation in our Thriving Business for Coaches Facebook Community

Click here to grab the “How To Gain Back Freedom Through The Benefits Of Outsourcing”

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Are you so deep into your business' everyday grind that you feel like you no longer have a life outside your business?

Friends, don't let this happen to you. In this video, Pam shared 3 Ways How You Can Get Back Your Life and spend more time with your loved ones while running your business.

Connect with Pam and David:

Subscribe on Youtube

Great Work Online on Facebook

Great Work Online on Instagram

Pam on LinkedIn

David on LinkedIn

Continue the conversation in our Thriving Business for Coaches Facebook Community

Click here to grab the “How To Gain Back Freedom Through The Benefits Of Outsourcing”

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For many businesses, the holidays are one of the busiest times of year, and you don’t want to miss out. Do you have systems in place so you can also take a break during the holidays?

In this episode Pam gave 3 ways to get you and your business ready for the upcoming holidays. Listen now and subscribe.

Connect with Pam and David:

Subscribe on Youtube

Great Work Online on Facebook

Great Work Online on Instagram

Pam on LinkedIn

David on LinkedIn

Continue the conversation in our Thriving Business for Coaches Facebook Community

Click here to grab the “How To Gain Back Freedom Through The Benefits Of Outsourcing”

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Pam shared in this episode the 5 initial steps on how you can start creating an effective marketing plan. This will help you get ready for your Q1 planning next year.

Connect with Pam and David:

Subscribe on Youtube

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Pam on LinkedIn

David on LinkedIn

Continue the conversation in our Thriving Business for Coaches Facebook Community

Click here to grab the “How To Gain Back Freedom Through The Benefits Of Outsourcing”

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In this episode Pam discussed how can you get a kickstart of doing your social media marketing the right way. She will help you get some clarity on whether you need to be visible to all the social media platforms or not. Listen today to know more.

Connect with Pam and David:

Subscribe on Youtube

Great Work Online on Facebook

Great Work Online on Instagram

Pam on LinkedIn

David on LinkedIn

Continue the conversation in our Build Your Online Team Facebook Community

Click here to grab the “How To Gain Back Freedom Through The Benefits Of Outsourcing”

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Jake Jacobs is the best-selling author of Real Time Strategic Change.

He has more than 25 years of track record successfully helping people get clear, connected, committed, and achieving better and lasting end-results.

In this episode he mentioned that to do business in new ways, there's competition and technology and trends. Pay attention to continuity as well as to change. What does he mean by this? Listen today.

Connect with Jake:

Website: http://www.realtimestrategicchange.com/

LinkedIn: https://www.linkedin.com/in/robertjakejacobs/

Facebook: https://www.facebook.com/realtimestrategicchange

Book (mentioned in the show): Leverage Change: 8 Ways to Achieve Faster, Easier, Better Results

Connect with Pam and David:

Subscribe on Youtube

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Pam on LinkedIn

David on LinkedIn

Continue the conversation in our Build Your Online Team Facebook Community

Click here to grab the “How To Gain Back Freedom Through The Benefits Of Outsourcing”

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Eric Saropyan is the founder and owner of This Is My South Bay, with a specialty in Search Engine Optimization and Lead Generation. In this episode he shared with us some of the best practices on getting the right keywords for you to target and what are the steps to take to help you rank better in search engines.

As an entrepreneur, a business owner or coach and speaker who owns a website and creating contents you need to listen to this episode so you can apply it on your end.

Listen today and Subscribe NOW!

Connect with Eric:

Website: www.thisismysouthbay.com

LinkedIn: https://www.linkedin.com/in/eric-seropyan-56957426/

Instagram: https://www.instagram.com/thisismysouthbay/

Youtube: https://www.youtube.com/user/thisismysouthbay

Connect with Pam and David:

Subscribe on Youtube

Great Work Online on Facebook

Great Work Online on Instagram

Pam on LinkedIn

David on LinkedIn

Continue the conversation in our Build Your Online Team Facebook Community

Click here to grab the “How To Gain Back Freedom Through The Benefits Of Outsourcing”

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Description:

As a leader, you are responsible for your team members. You become the face of your team. Being a good leader means understanding each team members. Knowing their strengths and weaknesses.

Listen to this episode to learn how you can have that team efficiency and know your team better. Subscribe NOW!

Connect with Pam and David:

Subscribe on Youtube

Great Work Online on Facebook

Great Work Online on Instagram

Pam on LinkedIn

David on LinkedIn

Continue the conversation in our Build Your Online Team Facebook Community

Click here to grab the “How To Gain Back Freedom Through The Benefits Of Outsourcing”

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Jennifer Thornton has developed her expertise in Talent Strategy & Leadership Professional Development over her exciting 20+ year career as an HR Professional.

She is a sought-after business strategist, specializing in start-ups and large value-based organizations. She assists her clients in building talent strategies that complement their business strategies to ensure exponential growth.

She shared with us:

  1. What is the future work-place communication?
  2. Why psychological safety is becoming an important part of company cultures?
  3. And how to create trust and safety in your company.

Listen and subscribe NOW!

Connect with Jennifer:

Jennifer Thornton Website

Jennifer Thornton on Facebook

Jennifer Thornton on LinkedIn

Connect with Pam and David:

Subscribe on Youtube

Great Work Online on Facebook

Great Work Online on Instagram

Pam on LinkedIn

David on LinkedIn

Continue the conversation in our Build Your Online Team Facebook Community

Click here to grab the “How To Gain Back Freedom Through The Benefits Of Outsourcing”

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Working in a safe and trusting environment creates a bond between you (as the leader) and your team.

Here are the 3 hacks mentioned:

  1. As a leader, you draw a circle of safety net around your community / online team.
  2. Divvy up tasks so you can or everyone in your team can concentrate on a specific task by providing tools.
  3. Have common values and beliefs, strive to protect one another and use resources to make progress.

Listen and subscribe NOW. It's time to delegate and accelerate!

Connect with Pam and David:

Subscribe on Youtube

Great Work Online Facebook

Great Work Online Instagram

Pam on LinkedIn

David on LinkedIn

Continue the conversation in our Build Your Online Team Facebook Community

Click here to grab the “How To Gain Back Freedom Through The Benefits Of Outsourcing”

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We went all the way in this episode. We shared how we struggled when we started Great Work Online and how we, from just the two of us operating in the business, made it grow to 15 team members now (and we are still growing). From 0 clients to a recurring 8 clients doing different digital marketing services.

If you know how we did it, listen to this episode. If you are wondering why you can’t seem to get past that glass ceiling then maybe because you are wearing so many different hats in your business which you shouldn’t be.

It's time to delegate and accelerate! Listen and subscribe NOW.

To know more about Great Work Online, visit our website at https://www.greatworkonline.com and book a call. We can help you get your business to the next level.

Like and follow Great Work Online on Facebook https://www.facebook.com/GreatWorkOnline/

Connect with Pam on LinkedIn https://www.linkedin.com/in/pampormentilla/

Connect with David on LinkedIn https://www.linkedin.com/in/davidjmonteith/

Join like-minded coaches, speakers, and consultants on our Facebook Group

https://www.facebook.com/groups/BuildYourOnlineTeam/

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Scott Patton is a video course Producer with over 80 courses produced and 115,000 enrollees. An internationally renowned speaker on Business, Reverse Marketing, Mobile Marketing, Blogging, Podcasting, Copywriting, and SEO. He is working with NGO's and Non-Profits to help them get their messages out into the wider community.

He shared with us how you can leverage your services by creating video courses with easy to follow actionable items that your audience can follow and apply to their business right away. Listen to what Scott has to say, tons of nuggets dropped in this episode.

Listen and subscribe NOW.

You can find Scott here:

Facebook: https://www.facebook.com/scottapaton

Youtube: https://www.youtube.com/channel/UCWzeo6qShPp7L41GXCSR-qA

LinkedIn: https://www.linkedin.com/in/scottpaton/

To know more about Great Work Online’s services, visit their website at https://www.greatworkonline.com

Like and follow Great Work Online on Facebook https://www.facebook.com/GreatWorkOnline/

Connect with Pam on LinkedIn https://www.linkedin.com/in/pampormentilla/

Connect with David on LinkedIn https://www.linkedin.com/in/davidjmonteith/

Join like-minded coaches, speakers and consultants on our Facebook Group

https://www.facebook.com/groups/BuildYourOnlineTeam/

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John started his career in sales and found he loved working directly with small business owners. That’s what inspired him to start Local SEO Search. Today, he helps his clients grow their business and rank on Google.

He shared with us the 3 key things to keep in mind:

  1. Know and understand your ideal clients – what solution or service / product can you offer to them to solve their problems.
  2. Content – get the right messaging and be consistent
  3. Optimize all your contents

Listen and subscribe NOW.

You can find John here:

http://www.localseosearch.ca/

https://www.localseotoday.ca/

To know more about Great Work Online’s services, visit their website at https://www.greatworkonline.com

Like and follow Great Work Online on Facebook https://www.facebook.com/GreatWorkOnline/

Connect with Pam on LinkedIn https://www.linkedin.com/in/pampormentilla/

Connect with David on LinkedIn https://www.linkedin.com/in/davidjmonteith/

Join like-minded coaches, speakers and consultants on our Facebook Group

https://www.facebook.com/groups/BuildYourOnlineTeam/

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Susan Mcvea with 20 years of experience in selling more than $40M and leading high-performance sales teams to over $600M shared with us how focusing on one product or service can lead you to a 0 to 7 figure business. Listen and subscribe now.

Check her out on:

http://www.susanmcvea.com/ and get a free guide here https://www.susanmcvea.com/team

To know more about Great Work Online’s services, visit their website at https://www.greatworkonline.com

Like and follow Great Work Online on Facebook https://www.facebook.com/GreatWorkOnline/

Connect with Pam on LinkedIn https://www.linkedin.com/in/pampormentilla/

Connect with David on LinkedIn https://www.linkedin.com/in/davidjmonteith/

Join like-minded coaches, speakers and consultants on our Facebook Group

https://www.facebook.com/groups/BuildYourOnlineTeam/

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There are business owners who resist giving in to the need to delegate and continue to operate the business by themselves or with minimum help. Pam and David stated some reasons why business owners don’t want to outsource. See if you are doing these things too, preventing you from growing. Listen and subscribe now.

To know more about Great Work Online’s services, visit their website at https://www.greatworkonline.com

Like and follow Great Work Online on Facebook https://www.facebook.com/GreatWorkOnline/

Connect with Pam on LinkedIn https://www.linkedin.com/in/pampormentilla/

Connect with David on LinkedIn https://www.linkedin.com/in/davidjmonteith/

Join like-minded coaches, speakers and consultants on our Facebook Group

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Know what Pam and David think what is the best way to go in outsourcing your first freelancer, from an agency or from a referral. They gave some good insights in this episode. Listen and subscribe now.

To know more about Great Work Online’s services, visit their website at https://www.greatworkonline.com

Like and follow Great Work Online on Facebook https://www.facebook.com/GreatWorkOnline/

Connect with Pam on LinkedIn https://www.linkedin.com/in/pampormentilla/

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Join like-minded coaches, speakers and consultants on our Facebook Group

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We are getting a lot of questions on how to do their own social media marketing as a solopreneur, so in this episode, we will help you get a headstart in doing your own.

Here’s the article I mentioned https://influencermarketinghub.com/social-media-posting-scheduling-tools/

To know more about Great Work Online’s services, visit their website at https://www.greatworkonline.com

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Join like-minded coaches, speakers and consultants on our Facebook Group

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You wouldn’t expect someone diagnosed with an anxiety condition to become a Public Speaking trainer, but that’s what Lucas did. He uses his experiences of living with anxiety for 15 years, stress management techniques, and training as a Certified Professional Coach to empower Entrepreneurs to speak with confidence.

Lucas is an internationally renowned communications trainer that specializes in empowering Entrepreneurs with the tools, techniques, and experiences to authentically share their message confidently and effectively. He has been featured in Forbes, is a best-selling author, and is an official TEDx Speaking Coach.

Listen to how Lucas used his fears to empower others. Subscribe NOW!

Check him out on:

https://levelupliving.com/

http://ca.linkedin.com/pub/lucas-mattiello/18/65/63

To know more about Great Work Online’s services, visit their website at https://www.greatworkonline.com

Like and follow Great Work Online on Facebook https://www.facebook.com/GreatWorkOnline/

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Chinkee Tan or “Mr. Chink Positive!” I a motivational speaker, author of 8 bestselling books, financial expert, financial educator, and entrepreneur.

He speaks about money, mindset, and success. He is also a Radio and TV personality. Apart from this, he has 2.4M followers on Facebook and 700k on Youtube (and growing).

His vision is to help people become financially-literate and debt-free.

Check him out on:

http://chinkeetan.com/

https://www.facebook.com/chinkeetan/ and https://www.youtube.com/channel/UCAgpONKAH237nr3IF_rWVlA

To know more about Great Work Online’s services, visit their website at https://www.greatworkonline.com

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Kris shared with us his expertise and passion for SEO. Being in front of your ideal customers and providing them with a solution to what they need, will help you grow your business tremendously. Listen to this episode and subscribe now.

You can find Kris here https://ardorseo.com/ 

To know more about Great Work Online’s services, visit their website at https://www.greatworkonline.com

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Building a culture and relationship with your remote team is crucial and a very important key ingredient in your business’ success.

Learn how and know the tools on how you can deepen your engagement with your team. Listen to this episode and subscribe now.

To know more about Great Work Online’s services, visit their website at https://www.greatworkonline.com

Like and follow Great Work Online on Facebook https://www.facebook.com/GreatWorkOnline/

Connect with Pam on LinkedIn https://www.linkedin.com/in/pampormentilla/

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At this trying time, home quarantine due to COVID-19 can bring a feeling of isolation, depression, and a feeling of being disconnected from everyone can be alarming. That is why it is very important to know how to protect your mental health for you to survive these difficult times.

Listen to Dan Mcpherson a Business & Personal Development Coach, International Speaker and Founder of Leaders Must Lead is back to give us advice and positivity.

Check him out:

Facebook https://www.facebook.com/leadersmustlead/

Website https://leadersmustlead.com/

To know more about Great Work Online’s services, visit their website at https://www.greatworkonline.com

Like and follow Great Work Online on Facebook https://www.facebook.com/GreatWorkOnline/

Connect with Pam on LinkedIn https://www.linkedin.com/in/pampormentilla/

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Chito Bauzon the Assistant Vice President for Corporate Social Responsibility Marketing of SM Supermalls shared his challenges in working from home. After university, he worked at a corporate job setting and now because of COVID-19 pandemic, like everyone else he was forced (and his team) to work from home.

Listen to Chito on how shifting his mindset and being resourceful helped him and his team get adjusted to the current situation.

You can check him out on LinkedIn https://www.linkedin.com/in/chito-bauzon-504369194/

To know more about Great Work Online’s services, visit their website at https://www.greatworkonline.com

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In these difficult times, home quarantine or working from home due to COVID-19 is stressful for all of us, but I hope this episode will help enlighten you and stay sane from all the craziness. Listen now and subscribe.

To know more about Great Work Online’s services, visit their website at

https://www.greatworkonline.com

Like and follow Great Work Online on Facebook

https://www.facebook.com/GreatWorkOnline/

Connect with Pam on LinkedIn https://www.linkedin.com/in/pampormentilla/Connect with David on LinkedIn https://www.linkedin.com/in/davidjmonteith/

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Hear it from David and Pam on how you can still run your business and engage with your team during this home quarantine due to COVID-19. They also shared what tools they are using to stay efficient and productive while working remotely. Listen now and subscribe.

To know more about Great Work Online’s services, visit their website at https://www.greatworkonline.com

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Here’s a continuation of last week’s episode. Listen and find out the rest on how a VA can help your business grow. Some true to life experiences that Pam and David shared that you can customize and apply to your business as well.

Subscribe now!

To know more about Great Work Online’s services, visit their website at https://www.greatworkonline.com

Like and follow Great Work Online on Facebook

https://www.facebook.com/GreatWorkOnline/

Connect with Pam on LinkedIn
https://www.linkedin.com/in/pampormentilla/

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https://www.linkedin.com/in/davidjmonteith/

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Pam and David shared their experiences and tips on how they helped their clients scale their businesses. This is the first of a two-part episode that you don’t want to miss. Listen and subscribe now!  

To know more about Great Work Online’s services, visit their website at https://www.greatworkonline.com

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As a solopreneur learn how to let go so you can scale your business and have more
time for your clients. Listen to this episode and find out how you can start delegating.

To know more about Great Work Online’s services, visit their website at:
https://www.greatworkonline.com

Like and follow Great Work Online on Facebook
https://www.facebook.com/GreatWorkOnline/

Connect with Pam on LinkedIn https://www.linkedin.com/in/pampormentilla/

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In this episode, we had Dai Manuel, an award-winning digital thought leader and author of Distinguished Toastmaster and keynote speaker, gave some nuggets of wisdom on lifestyle transformation and how outsourcing helped him scale.

You can connect and find out more about Dai Manuel here:

Website: www.DaiManuel.com

Facebook: www.facebook.com/daimanuel

Twitter: www.twitter.com/daimanuel

Instagram: www.instagram.com/daimanuel

Linkedin: https://www.linkedin.com/in/daimanuel/

To know more about Great Work Online’s services, visit their website at: https://www.greatworkonline.com

Like and follow Great Work Online on Facebook
https://www.facebook.com/GreatWorkOnline/

Connect with Pam on LinkedIn https://www.linkedin.com/in/pampormentilla/

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Listen to Benedicte Flouriot, a Career and Leadership Coach shared with us how she works with clients across industries and continents. That working remotely with her clients is possible by setting the correct expectations.

You can check her out on social media:

https://www.facebook.com/benethenomadcoach/

https://www.linkedin.com/in/benedicteflouriot/

https://www.instagram.com/benethenomadcoach/

https://twitter.com/BeneCoaching

Visit her website http://www.benedictecoaching.com/

To know more about Great Work Online’s services, visit their website at https://www.greatworkonline.com

Like and follow Great Work Online on Facebook https://www.facebook.com/GreatWorkOnline/

Connect with Pam on LinkedIn https://www.linkedin.com/in/pampormentilla/

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Building a digital marketing team is no different in sports team player drafting. Each player has its gifts, skills and talents to bring to the table – a vital ingredient to your success. A team that works together towards the same goal.

Know the 3 steps to help you out. Listen to Pam and David in this episode. Don’t forget to subscribe

To know more about Great Work Online’s services, visit their website at https://www.greatworkonline.com

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Business and coaches can’t scale by doing everything on their own. Having a team helps them build authenticity, uniqueness, relevance and brand equity by making them visible and available online and even offline to clients. 

Pam and David mentioned a few easy to delegate or outsource tasks in this episode. Listen and subscribe to know more.

To know more about Great Work Online’s services, visit their website at https://www.greatworkonline.com

Like and follow them on Facebook https://www.facebook.com/GreatWorkOnline/

Connect with Pam on LinkedIn https://www.linkedin.com/in/pampormentilla/

Connect with David on LinkedIn https://www.linkedin.com/in/davidjmonteith/

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Online Business Coach, Erin Mortenson shared with us the importance of outsourcing and delegating. Listen to this episode to find out more about this.

To know more about Erin visit her on:

https://www.erinmort.com/

https://www.instagram.com/erin.mort/

To know more about Great Work Online’s services, visit their website at https://www.greatworkonline.com

Like and follow them on Facebook https://www.facebook.com/GreatWorkOnline/

Connect with Pam on LinkedIn https://www.linkedin.com/in/pampormentilla/

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Our guest Jordan D’Urbano started his first business at age 16 and was ranked as a top 30 under 30 Entrepreneur By Anthill Magazine in 2015.

He used his challenges in speech when he was young as a stepping stone to master the art of communication and influence.

Listen to this episode to find out more about this and how he was able to scale his business by having the right team, to support and help him serve his clients better.

To know more about Jordan visit his sites:

http://independentclosers.com

https://podcasts.apple.com/au/podcast/the-independent-closers-show/id1481041755

https://podcasts.apple.com/au/podcast/the-game-of-sales/id1481795237

To know more about Great Work Online’s services, visit their website at https://www.greatworkonline.com

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Connect with Pam on LinkedIn https://www.linkedin.com/in/pampormentilla/

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Have you reaped the benefits of having a strong team?

Here are some key points that Pam & David shared:

Build a structure in your business
Create SOPs
Use a project management tool
Always have open communication with your team

Listen to this episode and know why Pam & David are grateful for having a strong team.

To know more about Great Work Online’s services, visit their website at:

https://www.greatworkonline.com
Like and follow them on Facebook https://www.facebook.com/GreatWorkOnline/
Connect with Pam on LinkedIn https://www.linkedin.com/in/pampormentilla/
Connect with David on LinkedIn https://www.linkedin.com/in/davidjmonteith/

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Are you setting the right expectations with your team? And does this help you succeed in delivering your projects?

Here are some key points that Pam & David shared:

  • Define Expectations
  • Set realistic expectations
  • Communicate Expectations
  • Measure Success

Listen to this episode and learn how Pam & David deal with it.

To know more about Great Work Online’s services, visit their website at https://www.greatworkonline.com

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Connect with Pam on LinkedIn https://www.linkedin.com/in/pampormentilla/

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How would you handle employees who are either too shy or scared because you're the manager?

Here are some of the items Pam & David shared:

  • recognize that they may be just naturally quiet
  • work to build their trust
  • encourage them to participate in conversations
  • remind them they are an expert on their topic
  • build an environment where they can feel safe in sharing their opinions
  • open communication > do regular meetings where they can participate in the conversation

Listen to this episode and learn how Pam & David deal with it.

To know more about Great Work Online’s services, visit their website at https://www.greatworkonline.com

Like and follow them on Facebook https://www.facebook.com/GreatWorkOnline/

Connect with Pam on LinkedIn https://www.linkedin.com/in/pampormentilla/

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Dan McPherson an International Speaker, Business and Personal Development Coach and the CEO of Leaders Must Lead, shared with Pam and David the reason behind his transition from a corporate job to running his own business.

Listen to this episode and learn more about how he did it and what he realized that lead him to build his own team.

To know more about Dan, visit her website https://www.leadersmustlead.com/

Join Dan on social media:

Facebook: https://www.facebook.com/leadersmustlead/

Facebook group: https://www.facebook.com/groups/365493184118010/

Email: dmcpherson@leadersmustlead.com

Learn more about Great Work Online’s services, visit their website at https://www.greatworkonline.com

Like and follow them on Facebook https://www.facebook.com/GreatWorkOnline/

Connect with Pam on LinkedIn https://www.linkedin.com/in/pampormentilla/

Connect with David on LinkedIn https://www.linkedin.com/in/davidjmonteith/

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Pam and David interviewed Lois Sonstegard of Build2morrow.com an Executive Coach and Leadership Consultant who shared her experience and expertise in building an engaged team.

Listen to this episode and learn more about how to have a functional and engaged team.

To know more about Lois, visit her website https://build2morrow.com and follow her on social media.

Facebook https://www.facebook.com/build2morrow

LinkedIn https://www.linkedin.com/in/loissonstegard/

Instagram https://www.instagram.com/sonstegardlois/

Learn more about Great Work Online’s services, visit their website at https://www.greatworkonline.com

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Connect with Pam on LinkedIn https://www.linkedin.com/in/pampormentilla/

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In this episode, our guest Michelle Abraham, The Podcast Queen of Amplifyou.ca shared with us her best practices on how she manages her remote team, and how it helped her business grow.

Listen to this episode for more tips and advice on building your team.

To know more about Michelle, visit his website http://www.amplifyou.ca/ and follow her on social media.

Amplifyou Facebook https://www.facebook.com/AMPLIFYOU.ca/

Learn more about Great Work Online’s services, visit their website at https://www.greatworkonline.com

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Connect with Pam on LinkedIn https://www.linkedin.com/in/pampormentilla/

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Henry Kaminski Jr, The Brand Doctor shared his story of success through outsourcing with Pam and David. He talked about how realizing and admitting to himself that he needed help and that he can no longer do everything on his own, made him take action in looking into outsourcing.

Henry first hired a project manager then eventually built his team which helped his business become a multi-million-dollar business now. Listen to his amazing success story NOW!

To know more about Henry Kaminski, Jr The Brand Doctor and his services, visit his website https://uniquedesignz.net and follow him on social media.

Henry also offers a free webinar about Personal Branding https://uniquedesignz.net/personalbrandtraining

Learn more about Great Work Online’s services, visit their website at https://www.greatworkonline.com

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Pam and David shared their experiences when they were starting to build their team and when they realized it’s time to get help by hiring their first team member. Listen to this episode to get some nuggets that you can also apply to your business life.

It is time to hire a VA or build your team when you start experiencing these:

  1. When you are spending too much time than you should be on a specific task
  2. When you're burning the midnight oil every night
  3. No time to strategize because of the menial tasks
  4. No time to go out to meet prospective clients
  5. Lesser time with family
  6. Getting drained/exhausted with all the daily work

To know more about their services, visit their website at https://www.greatworkonline.com

Like and follow them on Facebook https://www.facebook.com/GreatWorkOnline/

Connect with Pam on LinkedIn https://www.linkedin.com/in/pampormentilla/

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Pam and David shared some common mistakes in hiring a team member. Make sure to avoid them:

  1. Mistake #1 - looking for / hiring a 'super VA' or a 'General VA'
  2. Mistake #2 - treating your remote staff member different than a physical one
  3. Mistake #3 - expecting a VA to 'get' your business on the first day

To know more about their services, visit their website at https://www.greatworkonline.com

Like and follow them on Facebook https://www.facebook.com/GreatWorkOnline/

Connect with Pam on LinkedIn https://www.linkedin.com/in/pampormentilla/

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Pam and David shared how they setup Great Work Online’s team by applying these:

  1. Create a CULTURE
  2. Establish TRUST by having the transparency with your team
  3. Keep the COMMUNICATION lines open
  4. Don’t forget to say THANK YOU and let your team know you appreciate them

To know more about their services, visit their website at https://www.greatworkonline.com

Like and follow them on Facebook https://www.facebook.com/GreatWorkOnline/

Connect with Pam on LinkedIn https://www.linkedin.com/in/pampormentilla/

Connect with David on LinkedIn https://www.linkedin.com/in/davidjmonteith/

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Pam and David talked about how to find good talent. Here are the tips and guides they mentioned in this episode:

  1. Phase 1 is filtering your applicants based from their work experience, stint in the previous company and skills.
  2. Phase 2 is Video Interviewing because facial expression and body language matters. Ask questions outside of work experience. Be intrigued with their personal life. This is a list of questions that Pam mentioned https://www.entrepreneur.com/article/245020
  3. Phase 3 is, give the applicant a test.

To know more about their services, visit their website at https://www.greatworkonline.com

Like and follow them on Facebook https://www.facebook.com/GreatWorkOnline/

Connect with Pam on LinkedIn https://www.linkedin.com/in/pampormentilla/

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Welcome to Episode 1 of the How To Build A Team

In this episode, Pam and David talk about the back story of Great Work Online. So if you want to know how to build a team, how to manage a team, and how to find the right star player for your team tune in now!

In this episode, you'll discover:

  • How Pam transitioned from being a Virtual Assistant to Head of Project Management to being the CEO and Co-Founder of Great Work Online
  • How David became a big part of Great Work Online
  • Pam and David’s vision and mission

About Pam and David

  • Pam is a Digital Marketer and an expert in Project Management
  • David is a master in the Art of Public Relations and has extensive experience in Accounting and Finance

More Information

Learn more about how you can improve your process and system by building a team.

Visit Great Work Online https://www.greatworkonline.com/

Like them on Facebook https://www.facebook.com/GreatWorkOnline/

Connect with Pam on LinkedIn https://www.linkedin.com/in/pampormentilla/

Connect with David on LinkedIn https://www.linkedin.com/in/davidjmonteith/

Thanks for Tuning In!

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