All Things Marketing - A Podcast for Small Businesses: Recent Episodes
Bill Threlkeld
All Things Marketing is a podcast for Small Businesses and Small Business Owners in the B2B sector. Each episode talks about a range of marketing topics relevant to helping Small Businesses survive and succeed in today's competitive B2B business environment. Topics covered include Integrated Marketing, Content Marketing, Public Relations, Email Marketing, Social Media marketing/re-marketing and more.
Today's All Things Marketing podcast talks about SEO and the strategic benefits SEO offers to content marketing, digital PR and social media efforts. In the podcast, I cover the benefits of not only a proactive SEO approach, but also how SEO can support a defensive position, helping you maintain an existing presence in search and fend off competitors from encroaching on your ranking positions.
This podcast covers the Content Distribution Ecosystem and how this approach to brand publishing fits in the context of a digital PR program.
Can the success of a digital PR program be measured? Yes, definitely - and this podcast covers five key metrics you can use to determine how successful your PR efforts are.
This All Things Marketing podcast covers the benefits of SEO tools and techniques in setting a digital PR strategy.
In this podcast, I explore the differences in Speed and Velocity with regards to both traditional and digital public relations. Which is best, and which makes more sense in today's integrated content marketing environment?
This podcast explores the differences in what Digital PR is, what it isn't, and how Digital PR differs from Traditional PR.
This episode goes into detail on what the Content Marketing Funnel is and why Digital Public Relations is an integral part of creating and building brand awareness in the Top of the Funnel sector.
In this podcast, I talk about the differences in the new product press release and a positioning release.
Most content marketing programs waste a lot of time, effort and money. In this podcast, I cover three things you can do to make your content marketing efforts more efficient and effective.
A podcast on how to use media monitoring to help clarify your brand's or product's position in the marketplace.
A podcast on the importance of keyword optimization and how to use Google's Keyword Planner to identify high value keywords.
Marketers talk a lot about positioning. But what does "positioning" as it relates to a product or service really mean? In this podcast, I cover what positioning is, and what it isn't. Spoiler alert: Positioning is not something you do to a product or service!
A close-up look at the core value proposition. What is it, what defines it, and how can I incorporate the core value proposition components into my strategic marketing planning.