AM/PM Podcast - SoundSage

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What if one overlooked Amazon metric is quietly costing you sales? Discover how keyword tracking, rank data, and smarter PPC decisions can uncover hidden revenue and stop wasted ad spend.

Amazon sellers spend countless hours researching products, optimizing listings, and managing PPC, but one important metric can easily get overlooked: keyword rank. In this episode, Bradley Sutton breaks down why tracking where your products appear for important search terms can reveal whether your advertising is actually helping your business grow or simply burning through your budget.

Even with the rise of AI-powered shopping experiences, keywords remain a major part of how customers discover products on Amazon. Bradley uses real account data, Search Query Performance, and Helium 10 MCP inside Claude to show just how much revenue individual keywords can generate. In one example, a single keyword accounted for thousands of dollars in sales, while hundreds of different search terms contributed purchases to the same product.

But finding keywords is only the beginning. Bradley explains how sellers can monitor sponsored and organic rank, identify keyword opportunities competitors are already winning, track relative rank, and automatically discover new search terms worth watching. He also shows how keyword data can inform PPC decisions, including when to raise bids, lower them, pause campaigns, or restart advertising when organic rankings begin to fall.

The biggest opportunity comes from turning that data into action. Instead of manually checking dozens of keywords and adjusting bids throughout the day, sellers can connect keyword tracking with advertising rules to dramatically reduce repetitive work. The takeaway is clear: understand which keywords are actually driving your business, track how your rankings change, and use that information to spend smarter. Small improvements across the right keywords can add up to significant sales while helping prevent thousands of dollars in wasted advertising.

In episode 544 of the AM/PM Podcast, Bradley discusses:

00:00 - Introduction
01:30 - The Amazon Metric Most Sellers Overlook
03:00 - How Much Amazon Revenue Comes From Keywords?
07:59 - Why Page One Ranking Matters
08:04 - Using Title Density To Find Ranking Opportunities
13:04 - Is Your PPC Actually Improving Organic Rank?
15:17 - Tracking Sponsored And Organic Keyword Rank
21:34 - How One Keyword Generated Thousands In Sales
22:34 - 333 Keywords Driving Purchases
23:34 - Finding Competitor Keyword Opportunities
27:48 - Tracking Your Rank Against Competitors
28:45 - Automatically Finding New Keywords
30:50 - Automating PPC Bid Changes With Keyword Rank
34:40 - Amazon Keyword Strategy Q&A
36:12 - How Many Keywords Should You Track?
38:29 - How To Choose The Right Competitors

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New sponsored product creator campaigns, TikTok Shop now has MCF, and how Walmart is using AI to increase delivery speeds. These and more buzzing news on this week's episode!

We’re back with another episode of the Weekly Buzz with Helium 10’s Manager of Education and Strategy, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

TikTok Enters the Multichannel Fulfillment Race with FBT MCF
https://www.geekseller.com/blog/tiktok-enters-the-multichannel-fulfillment-race-with-fbt-mcf/

New Helium 10 MCP Claude Skill: How To Check Amazon Relevancy
Helium 10’s Amazon Recommended Rank Claude skill reveals how Amazon’s relevancy engine views your ASIN, identifies keywords that may struggle to earn impressions, and uncovers stronger advertising opportunities before you waste budget. Use it to analyze your products or competitors at scale. To get the skill, comment “ARR skill” on Instagram, YouTube, or wherever you’re watching, and the download link will be sent to your DMs.

How Walmart is increasing delivery speed using AI models
https://www.retailbrew.com/stories/how-walmart-is-increasing-delivery-speed-using-ai-models

Amazon Seller Central News: Answers to your product title update questions
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQzU4QktUVlpFRE1BWko5

Amazon Seller Central News: Understand why you’re not the Featured Offer
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRkpQQ0JFVzRWRVBERUpZ

Report Amazon brand violations faster with one guided experience
https://sell.amazon.com/blog/announcements/report-a-violation

Amazon Seller Central News: Boost your sales during the Labor Day Sale
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRFRGOVFVMkpDWUNCNVRC

In episode 543 of the AM/PM Podcast and Weekly Buzz, Carrie covers:

00:00 - Introduction
00:42 - New Sponsored Product Creator Ads
03:14 - TikTok Shop Now Offers MCF
05:22 - How To Check Amazon Relevancy
13:19 - Walmart Uses AI to Increase Delivery Speed
14:39 - Answers to Your Title And Item Highlights Questions
17:44 - Why You're Not Winning the Buy Box
18:49 - Report Violations Faster
19:31 - How to Calculate TikTok Shop Profitability
22:51 - Boost Sales During Amazon's Labor Day Sale

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What if Amazon sellers could turn Helium 10 data into instant AI reports? Learn about MCP workflows for keyword research, PPC, competitor analysis, listings, and faster decisions.

Amazon sellers have access to enormous amounts of valuable data, but turning that information into clear decisions can take hours of filtering, exporting, and spreadsheet work. In this episode, Carrie Miller, Bradley Sutton, Jason McLellan, and Vincent Lan demonstrate how the new Helium 10 MCP connects Amazon data with AI platforms such as Claude and ChatGPT, allowing sellers to analyze their businesses through simple, conversational prompts.

The episode explores practical workflows for Amazon competitor research, keyword ranking, PPC optimization, product research, and listing improvement. Sellers can compare a competitor’s strongest and weakest sales months, identify the keyword-ranking changes that may have influenced performance, uncover valuable keywords they are not tracking, and connect changes in page traffic with historical keyword movement. The Helium 10 MCP can also combine information from Cerebro, Black Box, Search Query Performance, Profits, Keyword Tracker, Brand Analytics, and Helium 10 Ads into one customized report.

Carrie shares how her listing analysis skill compares a product with its competitors, identifies keyword gaps, evaluates listing quality, and prioritizes search terms that may be close enough to page one for a strategic PPC push. Jason reveals how his agency combines Product Opportunity Explorer data with Helium 10 insights to create detailed market intelligence reports, while Vincent explains how he centralizes weekly performance data to understand how changes to pricing, images, rankings, and advertising affect the entire business.

The real power of the Helium 10 MCP is not simply having more data—it is being able to ask better questions and receive an actionable plan in minutes. Sellers who learn how to build effective prompts and reusable AI skills can replace hours of repetitive analysis with faster, smarter decisions. The tools are evolving quickly, but the sellers who begin experimenting now may gain an important advantage in how they research, optimize, and grow their Amazon businesses.

In episode 542 of the AM/PM Podcast, Bradley, Carrie, and Vincent discuss:

00:00 - Introduction
01:35 - What Is The Helium 10 MCP?
03:55 - Connecting Keyword Rankings With Sales Changes
07:24 - Building A Market Intelligence Report With Jason McClellan
12:18 - Finding Competitors’ Most Consistent Clicked Keywords
13:58 - Connecting Helium 10 MCP To Claude And ChatGPT
15:56 - Carrie’s Favorite MCP Keyword Opportunity Strategy
17:15 - Analyzing Competitor BSR And Historical Rankings
20:46 - Finding Valuable Keywords You Are Not Tracking
23:06 - MCP Usage Limits And Upcoming Write Capabilities
27:47 - Connecting Page Sessions With Keyword Rank Changes
31:05 - Using MCP To Improve PPC Campaign Structure
35:23 - Tracking Branded Search Volume And Product Opportunities
38:39 - Carrie’s Listing And Competitor Analysis Skill
42:50 - Combining Helium 10 Tools Into One Weekly Report
45:07 - How To Reduce MCP Calls And Use It Efficiently
47:19 - Finding Competitor Keywords Worth A PPC Push
49:46 - Free Helium 10 MCP Prompts And Skills

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Will there be a TikTok Prime soon? Some of Amazon's new titles are being seen out in the wild. Amazon Product Opportunity Explorer has a new AI feature. These stories and more on today's Weekly Buzz.

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

TikTok Tests Prime-Style Shopping Membership Service
https://www.pymnts.com/commerce/ecommerce/2026/tiktok-tests-prime-style-shopping-membership-service/

Amazon Seller Central News: Link your carrier accounts to Amazon Buy Shipping
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUlRaNFNWV1FFRFRKN1dV

See pending Amazon title changes here - https://sellercentral.amazon.com/myinventory/inventory/views/rlu

Amazon Seller Central News: Understand testing, inspection, and certification requirements

https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRzdUVDNTMkFRRlBTQUtV

Amazon Product Opportunity Explorer New Feature - Validate Product Ideas

In episode 541 of the AM/PM Podcast and Weekly Buzz, Bradley covers:

00:39 - TikTok Prime?
02:50 - Search Query Performance Strategy
05:21 - Amazon Buy Shipping Update
07:45 - Amazon New Titles In Effect
11:58 - New Testing and Certification Requirements
13:10 - Schedule Amazon Review Requests
15:37 - Amazon Product Opportunity Explorer New Feature

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Amazon title limits are changing. Learn how to protect your most important keywords, update listings faster, and keep Amazon’s AI from making costly changes to your product titles.

Amazon is introducing a major product title update beginning July 27, and sellers need to understand what is changing before Amazon’s AI starts rewriting their listings. Most product titles will be limited to 75 characters, while an additional 125 characters can be placed in a new Item Highlights field. Although Amazon says the split should not affect indexing, advertising relevance, or searchability, sellers should still carefully review which keywords remain in their titles and how important phrases are structured.

In this episode, Bradley Sutton explains why the first 75 characters still matter for Amazon SEO and how sellers should prioritize their brand name, main product keyword, and key distinguishing features such as size, color, or quantity. He also demonstrates how to preview Amazon’s proposed AI changes inside Seller Central. While Amazon’s recommendations may preserve most listing content, even a small wording change can remove an important exact keyword phrase and potentially weaken a product’s relevancy signal.

For sellers managing hundreds or thousands of listings, manually reviewing every title is not practical. That is where Helium 10’s new Bulk Optimize Titles feature inside Listing Builder becomes especially valuable. Diamond Plan members can select multiple active listings, generate AI-recommended titles and Item Highlights, review the suggestions from one screen, and sync the optimized content directly to Amazon. The tool is designed to preserve valuable keyword phrases while keeping listings compliant with Amazon’s new character limits.

Amazon’s update does not need to become a last-minute emergency. Review your titles, protect your most valuable search terms, and use the right tools to update your catalog efficiently. Sellers who want access to Bulk Optimize Titles can use coupon code SSP20 to save 20% on the Helium 10 Diamond Plan for six months. Do not wait for Amazon’s AI to decide how your products should be presented. Take control of your listings before the changes take effect.

In episode 540 of the AM/PM Podcast, Bradley talks about:

00:00 - Introduction
00:49 - The July 27 Amazon Title Requirements
01:14 - How Titles And Item Highlights Will Be Split
03:00 - Why Product Titles Matter For Amazon SEO
04:30 - What To Include In The First 75 Characters
05:00 - Previewing Amazon’s AI Title Changes
07:22 - How Amazon’s AI Can Remove Important Keywords
09:19 - The 14-Day Review And Approval Period
10:42 - Helium 10’s New Bulk Optimize Titles Feature
11:55 - Amazon AI Versus Helium 10’s Recommendations
12:50 - Syncing Optimized Titles Directly To Amazon
13:55 - Save 20% On The Diamond Plan With This Discount Code
15:39 - Creating New Listings Under The Updated Format
17:42 - Final Title Optimization Checklist

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The deadline for Amazon title updates is fast approaching. Walmart announces negative targeting, and AI images must now be tagged in the metadata.

Amazon Seller Central News: Updates to improve your product titles begin on July 27
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHV0NZOTdDTktSR0pHQzlW

Helium 10’s New Bulk Optimize Titles feature inside the Listing Builder tool lets sellers quickly generate, review, and sync updated Amazon titles and item highlights across multiple listings. It also helps preserve important keywords that Amazon’s automated suggestions may remove.

Watch Bradley’s full step-by-step training at http://h10.me/bulktitles

Walmart is launching negative keyword targeting for all Sponsored Products advertisers on July 29, giving sellers more control over irrelevant search terms, ad spend, and campaign performance.

Amazon Seller Central News: Add to existing variation families from the Add Products page

https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWUpSM0Q3SkVBNFpMVkE5

Amazon Ads News: Brand+ and Performance+ expand AI, keep advertiser control
https://advertising.amazon.com/en-us/resources/whats-new/brand-plus-and-performance-plus-expand-ai/

Amazon Seller Central News: You must now tag AI-generated people in listings and A+ content

https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHR0Y1MkJCWkdGSjgyR0oy

Amazon MCF Discount for TikTok Shop Orders
Amazon Multi-Channel Fulfillment is offering 35% off standard and expedited fulfillment rates for eligible U.S. TikTok Shop orders for 12 months. Sellers can also connect MCF to TikTok Shop through Helium 10 to streamline fulfillment and manage inventory more efficiently.

Lastly, Amazon Multi-Channel Fulfillment is offering 35% off standard and expedited rates for eligible U.S. TikTok Shop orders for the next 12 months. Learn more at http://h10.me/accelerate and use coupon code heliumsellerscomp

In episode 539 of the AM/PM Podcast and Weekly Buzz, Carrie covers:

00:00 - Introduction
00:43 - New Amazon Title Requirement Deadline Approaching
02:14 - New Feature Alert Bulk Upload Titles and Item Highlights
05:30 - Walmart Announces Negative Targeting
07:00 - Now You can Easily Add to Existing Variations
08:14 - 10 New Brand+ and Performance+ Ads Capabilities
09:42 - How to Find the Country of Origin of Amazon Sellers
11:41 - You Must Now Tag AI Generated Images in Metadata
13:25 - Amazon MCF Discount for TikTok Shop Orders
14:42 - Don't forget to sign up for Amazon Accelerate and Seller Cafe

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Most sellers waste ad spend without realizing why. Discover the Amazon PPC strategies, budget shifts, and Amazon Ads features that could make your campaigns more profitable.

Amazon PPC can quickly become overwhelming. Sellers are constantly choosing between more keywords, more products, higher bids, new ad formats, and increasingly complex targeting options. But according to Paige Plevyak, Senior Retail Media Manager at Pacvue, better advertising does not begin with more tactics. It begins with a stronger foundation.

In this episode of the AM/PM Podcast, host Carrie Miller and Paige break down some of the biggest advertising mistakes sellers make, including spreading budgets across too many keywords and ASINs, adjusting bids too frequently, and launching campaigns without a clearly defined goal. Paige explains why sellers with limited budgets should often concentrate on five to ten priority keywords, focus spending on hero products, and use long-tail search terms to build momentum in competitive categories.

The conversation also explores when sellers should use Sponsored Products versus Sponsored Brands video, how Amazon Marketing Cloud audiences can improve targeting, and which newer Amazon advertising features may be worth testing. Paige also shares practical advice for recovering after a long stockout, increasing keyword impression share, managing product variations, and deciding when to prioritize immediate profitability over broader visibility.

The biggest takeaway is that strong PPC performance rarely comes from constantly chasing the newest feature. It comes from understanding your goals, focusing your resources, and giving your campaigns enough time and data to work. Build the right foundation first, and every optimization you make afterward becomes more intentional, measurable, and scalable.

(Time Stamps) -

In episode 538 of the Serious Sellers Podcast, Carrie and Paige discuss:

00:00 - Introduction
01:26 - Paige Plevyak’s Retail Media Background
03:02 - The Biggest Amazon PPC Mistakes
04:10 - Choosing Keywords Without Overspending
07:53 - Where Sellers With Limited Budgets Should Focus
09:10 - Prioritizing Hero Products and Variations
12:01 - Sponsored Products vs. Sponsored Brands Video
15:39 - Amazon Advertising Features Worth Testing
18:10 - Using AMC Audiences and Bid Boosts
19:38 - Preparing Your PPC Strategy for Q4
27:15 - How Often Sellers Should Adjust Bids
34:13 - Rebuilding Sales After a Long Stockout

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Helium 10 releases a super-powerful MCP that will revolutionize the way you manage your Amazon accounts. New data shows that AI and Alexa for shopping have not decreased the number of people using the Amazon search bar to enter keywords.

Helium 10’s new MCP is changing the way Amazon sellers research, analyze, and take action on marketplace data by connecting Helium 10 directly with AI tools like Claude and ChatGPT. Now available to Diamond and above users, the Helium 10 MCP lets sellers ask natural-language questions and instantly pull insights from tools like Black Box, Cerebro, Brand Analytics, Keyword Tracker, and Helium 10 Ads, without manually downloading reports or switching between multiple dashboards. In this episode, Bradley Sutton shows how sellers can uncover product opportunities, analyze competitor keyword rankings, review historical Brand Analytics and Cerebro data, and build smarter advertising strategies in minutes instead of hours.

For more Helium 10 MCP strategies, skills, and advanced seller workflows, follow Bradley on Instagram: https://www.instagram.com/serioussellerspodcast/ and follow Bradley Sutton on LinkedIn: https://www.linkedin.com/in/h10bradley/

TikTok Shop Bans AI Voices From Live Commerce Streams: Violations Now Dent Account Health Score

https://www.techtimes.com/articles/320624/20260715/tiktok-shop-bans-ai-voices-live-commerce-streams-violations-now-dent-account-health-score.htm

New Data Proves Amazon Keyword Searches Have NOT Been Replaced by Alexa!
Bradley Sutton breaks down a new Helium 10 research study analyzing whether Rufus, now Alexa for shopping, has significantly changed how shoppers search for products on Amazon. Despite the growing conversation around AI replacing traditional keyword search, the data shows that Amazon search volume, clicks, and conversion behavior have remained largely consistent from 2024 through 2026, with no major shift away from keyword-based shopping. While Alexa for shopping may be useful for product discovery when shoppers are unsure what they want, Bradley explains that most buyers still use the search bar when they already know what they are looking for, making keyword research and listing optimization just as important as ever. The key takeaway: sellers should not ignore Rufus/Alexa for Shopping optimization, especially for listing questions and product-page interactions, but traditional keywords are far from dead.
To see the full breakdown and data behind this study, read Bradley’s full blog here: https://www.helium10.com/blog/breaking-news-amazon-keyword-search-is-alive-well/

Amazon Seller Central News: Use new pallet delivery ship option for your business customers
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRDhCQUg1UlkyV1hGQkE1

New Feature Alert! Helium 10 now shows Keyword Tracker data directly on Amazon product pages via the Chrome extension. View search volume, organic and sponsored ranks, and track products or competitors instantly without leaving the page.

Amazon has released the session lineup for Amazon Accelerate 2026, happening this September in Seattle, and Helium 10 will be there with Bradley Sutton speaking on stage, Carrie attending, and a booth for sellers to visit. Sellers can register at h10.me/accelerate using their Seller Central account and use discount code heliumsellercomp to save on the regular ticket price. If you’re attending, make sure to stop by the Helium 10 booth and take advantage of Amazon’s Seller Cafe for help with account or support issues that have been difficult to resolve.

In episode 537 of the AM/PM Podcast and Weekly Buzz, Bradley covers:

00:00 - Introduction
00:46 - Helium 10's MCP Is Now Live!
10:28 - TikTok Shop Bans AI Voices
12:14 - New Data Proves Amazon Keyword Searches Have NOT Been Replaced by Alexa!
20:46 - You Can Now Ship Pallets To Customers!
21:48 - New Way To Track Keywords On Amazon Listings
23:59 - Amazon Accelerate Discount Code

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Amazon announces Q4 holiday deal and inventory deadlines, new changes to the featured offer or buy box eligibility, and new ways to reduce return and storage costs.

Amazon Seller Central: Holiday 2026: Same fees, same eligibility, earlier deadlines
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHU1g0VUNBUjQ3N1RSR0VZ

New Claude Skill for Listing and PPC Optimization
https://pages.helium10.com/amazonlisting-skill-opt?utm_source=youtube&utm_medium=video&utm_campaign=listing_skill

Amazon Seller Central: Updates to Featured Offer eligibility requirements
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHR0ZTV0tCQlNSSkRSQzg2

Amazon Seller Central: Reduce return costs with returnless resolutions
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHTTRWUllGS1JKNkxQNTRR

Amazon Seller Central: Send to Global Warehousing and Distribution and get 30 days of free storage
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHMllVUUI2MjZXRzY2NEdE

In episode 536 of the AM/PM Podcast and Weekly Buzz, Carrie talks about:

00:00 - Introduction
00:43 - Holiday 2026 Deal and Inventory Deadlines
04:07 - New Claude Skill for Listing and PPC Optimization
10:14 - Updates to Amazon Featured Offer or Buy Box
11:32 - How to Track Top Clicked Amazon Products Over Time
14:38 - Returnless Option to Reduce Return Costs
16:24 - 30 Days Free Global Warehousing and Distribution

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What separates short-term Amazon sales from long-term brand growth? Learn the repeat purchase strategy behind a $20M brand and how sellers can use it.

In this episode of the AM/PM Podcast, host Carrie Miller welcomes Jason McLellan of Prime Team Agency to break down the customer retention strategy behind VitaCup’s growth into a $20 million Amazon and omnichannel brand. Jason shares how Amazon started as VitaCup’s smallest sales channel at around $2 million, then became a major driver of the business by using a different way of thinking: focusing less on cheap customer acquisition and more on which products created loyal, repeat buyers.

Jason explains how the VitaCup team used cohort data and product repeat rates to understand which ASINs were truly worth investing in. Some products looked like winners because they had low CPCs, strong conversions, and high demand, but the data showed that customers were not coming back. Meanwhile, products like Genius Coffee were more expensive to advertise, but they attracted customers who were more likely to repurchase, move into Subscribe & Save, and increase lifetime value.

Carrie and Jason also discuss how sellers can apply this thinking beyond consumables. Whether you sell supplements, food and beverage, lifestyle products, starter kits, or products with replenishable components, the key is understanding how one purchase can lead to the next. Jason shares practical strategies around Subscribe & Save coupons, AMC audiences, DSP retargeting, cross-selling, virtual bundles, multi-packs, listing optimization, and using tools like Helium 10 to make smarter decisions.

The biggest takeaway from this episode is that real Amazon growth is not just about chasing more sales; it is about building a business that customers keep coming back to. When sellers understand their repeat purchase data, they can stop wasting ad dollars on short-term wins and start building a brand with predictable revenue, stronger customer relationships, and long-term profitability. The brands that win are not always the ones that acquire the cheapest customer, but the ones that acquire the right customer and give them a reason to stay.

In episode 535 of the AM/PM Podcast, Carrie and Jason discuss:

00:00 - Introduction
01:52 - Jason McLellan’s VitaCup Growth Story
03:05 - Using Cohorts And Product Repeat Rates
04:39 - Applying LTV Strategy Beyond Consumables
06:24 - The Tale Of Three ASINs
09:49 - Why Low CPC Products Can Be Misleading
11:03 - Shifting Ad Spend Toward Repeat Purchases
12:32 - Reaching 30% Subscribe & Save Volume
15:06 - Using Math As Your Amazon North Star
18:20 - Reading Cohort Retention Data
20:35 - Turning Acquisition Into Subscribe & Save
23:18 - Cross-Selling To Existing Customers
24:53 - Virtual Bundles And Multi-Pack Strategy
27:19 - How Helium 10 Helped VitaCup
30:34 - Listing Optimization And Testing
34:27 - Avoiding Multi-Pack Cannibalization

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The full four-day Prime Day event results are in, Seller Central is becoming more secure, and TikTok Shop updates its incentivized review policy.

We’re back with another episode of the Weekly Buzz with Helium 10’s Manager of Education and Strategy, Carrie. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Amazon’s Prime Day drives online sales in the US up 9.3%
https://www.retaildive.com/news/amazon-prime-day-online-us-sales-numbers-grow-2026/823973/

Amazon Prime Day Live Tracker 2026 by Numerator
https://www.numerator.com/prime-day/

New Claude Skill by Helium 10
https://pages.helium10.com/kwskillopt?utm_source=carrie&utm_medium=social&utm_campaign=keyword_skill

Passkeys coming to Amazon Seller Central in July
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHR0FUOTRBWlVaWkVTQTQ4

TikTok Shop Incentives Review Policy Update
https://seller-us.tiktok.com/university/essay?knowledge_id=4451321470682882⟨=en

New business hour delivery requirement for seller-fulfilled shipments
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHOU1VTVdMTURLWjRNWFlC

In episode 534 of the AM/PM Podcast and Weekly Buzz, Carrie covers:

00:00 - Introduction
00:44 - Prime Day 4 Day Event Results are In
04:23 - New Claude Skill by Helium 10
06:16 - Passkeys Coming to Seller Central
08:22 - TikTok Shop Incentives Review Policy Update
10:19 - Amazon Review Download Hack Using TikTok Shop
11:47 - New Business Hour Delivery Required for Seller Fulfilled Shipments

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Day one of the Prime Day event results are in, Amazon accelerated dates, and more info on the EU low value shipment rules. These and more buzzing news on this episode!

Amazon’s Prime Day kickoff was the biggest online shopping day of 2026
https://www.retailbrew.com/stories/amazons-prime-day-kickoff-was-the-biggest-online-shopping-day-of-2026

New Feature Alert! Helium 10’s MCP connector lets you pull data into Claude to build custom dashboards, analyze competitor keywords, and combine Cerebro, PPC, Profits, and Brand Analytics insights.

More info on EU Import Rules: Starting July 1, 2026, the EU will remove the duty exemption for low-value imports, adding a mandatory €3 customs duty per item or tariff line for shipments under €150 entering the EU from outside Europe. Amazon says FBA remote fulfillment sellers will see this added at checkout, while FBM sellers should review pricing, approved carriers, IOSS details, and fulfillment options like Pan-European FBA to avoid surprises.

Amazon Seller Central: Get instant freight quotes and book cross-border shipments in the new portal
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQ0haNEJNUlRWUENSU0pS

Amazon Seller Central: Register to book Seller Café appointments for Seller Growth Summit
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWU41MjdYRE5FQ1lTWEhK

Seller Growth Summit by Amazon on July 16, 2026 at New York Marriott Marquis, New York, NY https://www.sellergrowthsummit.amazon/event/741dcaae-344f-4c53-a324-bcf894bf9c64/about

In episode 533 of the AM/PM Podcast and Weekly Buzz, Carrie covers:

00:00 - Introduction
00:42 - First Day of Prime Day Results are In
01:57 - New Feature Alert: Helium 10 MCP
04:43 - More info on EU Import Rules
07:28 - Automate PPC Bids Based on Keyword Rank
12:43 - Amazon Accelerate & Seller Cafe Registrations
14:00 - New Amazon Global Logistics Portal
14:38 - Seller Cafe Registrations at Seller Growth Summit Are open

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Could one image change unlock more clicks and sales? Learn how Amazon sellers are using AI, split testing, and shopper feedback to stop guessing.

What if the biggest improvement to your Amazon listing was not a new product, a lower price, or a bigger ad budget, but a better creative decision? In this episode of the AM/PM Podcast, Bradley Sutton sits down with Daniela Bolzmann of Mindful Goods, Justin Chen of PickFu, and Kamaljit Singh of AMZ One Step to break down how Amazon sellers can use AI, split testing, and real shopper feedback to build listing images that convert.

The conversation dives into where AI fits into the creative process and where human judgment still matters. Kamal shares how AI can help generate image concepts, analyze competitors, and speed up the creative workflow, while still needing real product photography and design polish for products with small details. Daniela emphasizes that great creative starts with data, not guessing, and that brands should use AI as a tool for smarter iteration rather than a replacement for strategy.

The panel also breaks down why split testing is no longer optional for serious Amazon sellers. Justin explains how sellers can test main images, secondary images, videos, and even competitor comparisons before making changes live on Amazon. Instead of risking sales with untested creative, sellers can use feedback from real shoppers to understand what actually drives clicks, builds trust, and helps products stand out in crowded search results.

From storefront optimization to A+ Content, Rufus/Alexa readiness, video testing, and AI-generated ads, this episode is packed with practical ways to make smarter creative decisions. The inspiring lesson is simple: the sellers who grow are not always the ones with the biggest budgets, but the ones willing to test, learn, and improve. When you combine data, creativity, AI, and customer feedback, every listing becomes an opportunity to build something stronger.

In episode 532 of the AM/PM Podcast, Bradley, Daniela, Justin, and Kamal discuss:

00:00 - Introduction
01:04 - Meet The Listing Creative Experts
03:44 - Using AI And Photography Together
05:59 - Why Data Should Guide Creative Decisions
08:08 - Split-Testing Main Images Before Going Live
11:24 - What Real Shoppers Notice In Listing Images
13:15 - Testing Images Against Competitors
16:38 - Building An Amazon Image Stack With AI
18:48 - Main Images Vs. A+ Content
24:39 - Storefront Tests That Improve Conversions
29:30 - PickFu Vs. Amazon Manage Your Experiments
36:19 - Optimizing Listings For Rufus And Alexa for Shopping

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Amazon is further reducing fees for some sellers who launch products. TikTok shop is going live in four new countries. Walmart has a new program to ship products to Mexico. These and more buzzing news on today's episode!

Get increased New Selection Program (2026) benefits starting July 30
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHOUo0VzhKUFVKN01IWk5D

TikTok Shop launches in four new European markets in June
https://grandeconsumo.com/en/tiktok-shop-chega-a-quatro-novos-mercados-europeus-em-junho/

New Feature Alert! Helium 10 MCP is now available for Elite members, letting sellers connect Helium 10 data directly to Claude to analyze product opportunities, competitor keywords, profit and loss, wasted ad spend, and more without downloading spreadsheets manually. The tool can turn time-consuming tasks into quick AI-powered workflows, and it’s expected to roll out to Diamond members soon.

Upload country-specific images directly in Image Manager
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWlNCSjJEWkw0WVA3Nzk5

Walmart Opens Walmart.com to Mexican Customers
https://www.grocerytradenews.com/walmart-mexico-e-commerce-expansion/

Quick note: Helium 10 MCP is currently available first to Elite members, with Diamond access expected to roll out soon. If you want early access to this time-saving AI workflow, upgrade to the Diamond plan now and use code SSP20 for 20% off for six months, or SSP10 for 10% off for life.

In episode 531 of the AM/PM Podcast and Weekly Buzz, Bradley covers:

00:00 - Introduction
00:40 - Amazon REDUCING Fees?
06:29 - 4 New TikTok Shop Marketplaces
07:21 - Long-Awaited Helium 10 MCP
11:05 - Amazon Image Manager Update
12:48 - Free Amazon PPC Training
14:54 - Walmart NARF?
17:11 - Waitlist for MCP

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In this episode, learn 10 Amazon and TikTok Shop strategies using Helium 10 to automate ads, find hidden product opportunities, analyze keywords, and improve profitability.

What if some of the biggest Amazon and TikTok Shop opportunities are hiding in places most sellers never check? In this episode of the AM/PM Podcast, Bradley Sutton, Carrie Miller, and Shivali Patel break down 10 unique strategies designed to help sellers save time, uncover hidden data, and make smarter decisions across Amazon and TikTok Shop.

The episode starts with advanced Amazon advertising strategies, including how to automatically adjust bids based on keyword rank and how sellers can use historical Brand Analytics data to see which products consistently won clicks and purchases for important keywords. These strategies can help sellers protect ranking, improve targeting, and better understand who their real competitors are over time.

The conversation also dives into product research and listing insights, including the “zombie hunter” method for finding out-of-stock products that used to generate strong sales. Carrie also shows how sellers can quickly uncover top keywords from Amazon search results, while Shivali explains how to use seller country data and TikTok Chrome Extension insights to better evaluate competition and customer demand.

For sellers expanding into TikTok Shop, this episode also covers how to manage TikTok ads more efficiently, estimate profitability across different fulfillment methods, and decide whether a product is worth testing on the platform. The closing message is clear: sellers who know where to find hidden data, automate smarter, and act on overlooked opportunities can make better decisions faster. If you are selling on Amazon, TikTok Shop, or both, this episode is packed with strategies worth implementing.

In episode 530 of the AM/PM Podcast, Bradley, Carrie, and Shivali discuss:

00:00 - Introduction
01:54 - Keyword Rank Rule Ads
07:05 - Black Box Zombie Hunter
10:15 - TikTok Chrome Extension
11:41 - Black Box Historical ABA For Keywords
14:39 - Xray Keywords
16:33 - Country Of Origin Chrome
18:25 - Elite Trainings
21:19 - Follow Up Timing Scheduling
23:37 - TikTok Ads
25:55 - TikTok Profitability Calculator

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The most in-depth discussion on this new Amazon title change that everybody is up in arms about. But spoiler alert, I think it's not a big deal at all. This and more on this Weekly Buzz episode!

Updates to improve your Amazon product titles begin on July 27
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHV0NZOTdDTktSR0pHQzlW

Walmart finally revealed its sale dates—and it starts before Prime Day
https://www.usatoday.com/story/shopping/deals/retailers/walmart/2026/06/08/walmart-summer-sale-2026-dates-announced/90467677007/

Register now for Amazon Accelerate 2026 and save $100
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHN0xKRDNINjJFSjk1QlJV

Helium 10’s free Amazon Search Anomaly tracker recently detected the biggest spike in Amazon Search Anomalies since March 2026, which may explain sudden ranking drops, de-indexing, or sales/page view dips across multiple listings. Sellers can check their Keyword Tracker and sign up at h10.me/asa to get notified when these anomalies happen, even though the main solution is simply to wait for Amazon to resolve them.

Bradley recommends binge-watching his two-part Maldives Honeymoon Launch Strategy episodes, covering Rufus or Alexa for Shopping, product research, and the exact launch steps that helped him reach page one for nearly all main keywords within one week. He also reminds sellers that while there is no immediate “Amazon listing title Armageddon,” they may need to take action by July 27th.

In episode 529 of the AM/PM Podcast and Weekly Buzz, Bradley covers:

00:00 - Introduction
00:40 - Amazon Listing Title Armageddon?
21:57 - Walmart, Target, TikTok Shop "Prime Days"
22:47 - Catching Multi-Market Amazon Hijackers
25:14 - Amazon Accelerate 2026 Registration Open
26:19 - Amazon Search Shuffle Back
29:22 - 2026 Amazon Launch Guide

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Prime Day competition is rising. Learn how smarter Amazon ads, AMC audiences, DSP, video, and AI creative can help sellers capture more traffic and conversions before, during, and after it.

Prime Day is no longer just about turning up your Amazon PPC budget and hoping the extra traffic converts. In this episode of the AM/PM Podcast, Shivali Patel sits down with Destaney Wishon of BTR Media to break down what sellers should expect from Prime Day, how advertising behavior has changed, and why brands need a more intentional strategy around bids, budgets, audiences, and creative.

Destaney explains why campaign structure is one of the biggest levers sellers can control before a major shopping event. Instead of relying on one broad campaign, she recommends segmenting campaigns by goal, including awareness, ranking, efficiency, brand defense, auto discovery, and conquesting. This gives sellers the flexibility to shift budget based on what they actually want to accomplish, whether that is improving BSR, protecting profitability, capturing existing demand, or creating more awareness before shoppers are ready to buy.

The episode also dives into how AMC and DSP are changing the way Amazon sellers approach advertising. Destaney shares why shoppers often click or add to cart days before purchasing, which means brands may be cutting off future sales if they lower bids too quickly. She also explains how AMC audiences can help sellers target higher-intent shoppers, such as cart abandoners or people more likely to buy premium products, while DSP and streaming TV can help create demand before shoppers even search on Amazon.

To close the conversation, Destaney breaks down practical Prime Day tactics for new brands, low-priced products, lead-in and lead-out periods, dayparting, automatic campaigns, and creative assets. Her biggest reminder is that there is no one-size-fits-all Prime Day strategy. The brands that win are the ones that understand their goals, know their margins, use data wisely, and build an ad strategy that fits their business instead of copying someone else’s playbook.

In episode 528 of the AM/PM Podcast, Shivali and Destaney discuss:

00:00 - Introduction
01:48 - Destaney Wishon’s Amazon Advertising Background
02:49 - The 3-Part Prime Day Advertising Checklist
03:22 - How To Segment Campaigns By Strategy
05:35 - Bid Management For Ranking, Efficiency, And Discovery
06:32 - Why Amazon Ads Are Harder Than Before
09:02 - Why Shoppers Take Longer To Convert
10:20 - How Multiple Ad Types Improve Conversion
12:24 - How To Use AMC Audiences For Prime Day
16:21 - Creating Demand Before Shoppers Search
20:27 - Sponsored Prompts, Video Ads, And AI Creative
26:42 - Prime Day Q&A: AMC, Bids, Budgets, And New Brands

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Prime Day 2026 dates have officially been announced, deadlines are shifting, and Keyword Tracker now lets you sync rankings across marketplace time zones.

We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Get ready for Amazon Prime Day: June 23–26
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSFNHUU5XMjNRRlRHMjRO

Prime Day 2026 deal deadline extended to June 9
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQ1FYQjI2UDQ2NkdXSENI

New Feature Alert! Helium 10 rolled out a new marketplace-based time zone selector in Keyword Tracker, helping global sellers and agencies analyze ranking movement, keyword trends, heat maps, and historical data with clearer regional context. The update makes Keyword Tracker more accurate and scalable for teams managing Amazon performance across multiple marketplaces and time zones.

Get inventory in stock faster with AGL Preferred Routing
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQlEzQVJUS0FCVEpHU1cz

Amazon launches Prime in South Africa for under $4 a month
https://www.reuters.com/business/media-telecom/amazon-launches-prime-south-africa-under-4-month-2026-06-03/

In episode 527 of the AM/PM Podcast and Weekly Buzz, Shivali talks about:

00:00 - Introduction
00:41 - Prime Day Dates Announced! 4-Day Mega Event Incoming
01:10 - Deal Deadline Extended to June 9. Cash in!
03:16 - Keyword Tracker Now Syncs Rankings to YOUR Marketplace Time Zone
06:12 - New Amazon Routing Boosts Seller Revenue 13.6%
08:42 - Tracking Advertising on Product Pages Using Xray
10:25 - Prime Lands in South Africa for Under $4/Month

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Has AI really changed Amazon search? Learn what Rufus or Alexa for Shopping means for keywords, product research, and finding new Amazon opportunities before your competitors do.

Has Rufus now called Alexa for Shopping completely changed the way shoppers search on Amazon, or are sellers overreacting to the AI hype? In this episode of the AM/PM Podcast, Bradley Sutton records from the Maldives for part one of his annual Maldives Honeymoon Launch series and breaks down what has changed, what has not changed, and why Amazon sellers should still care deeply about keywords, indexing, and traditional search.

Bradley explains that AI has absolutely changed e-commerce, but not necessarily in the way many people think. Rufus (Quick note: Rufus is now rebranded as Alexa for Shopping) can make the shopping journey easier, especially when customers are looking for solutions rather than a specific product. But when shoppers already know what they want, traditional Amazon search is still one of the fastest paths to purchase. Bradley also explains how optimizing for Amazon search can help sellers optimize for Rufus, using real examples of products missing important keywords and disappearing from both search results and Rufus recommendations.

The episode then shifts into product research strategies sellers can use to find new opportunities in 2026 and beyond. Bradley walks through keyword-based research using title density, search volume, review count, and sales filters, while also comparing those methods against raw AI suggestions that can produce unreliable data. He also explains how sellers can use free Amazon tools, such as Brand Analytics and Opportunity Explorer, to uncover low-conversion keywords, weakly competitive products, and products shoppers are searching for but not finding.

Bradley also shares creative ways to discover product ideas outside of standard research tools, including spotting trends on Etsy and Pinterest, applying saturated products to new niches, taking advantage of quick-moving pop culture trends, finding abandoned “zombie listings,” and using old-school product filters that still work today. The big takeaway: AI matters, Rufus matters, but the fundamentals of Amazon product research and keyword strategy are far from dead. Sellers who combine new AI awareness with proven data-driven research methods can still find serious opportunities before the market gets crowded.

For part two of this Maldives Honeymoon Launch series, head over to the Serious Sellers Podcast and listen to episode 750. Bradley goes deeper into keyword research, launch strategy, and how to get new products ranking on page one within days: https://h10.me/750

In episode 526 of the AM/PM Podcast, Bradley covers:

00:00 - Introduction
00:35 - The Maldives Honeymoon Launch Series
02:25 - How AI Has Changed E-Commerce
04:54 - Why Sellers Are Overreacting to Rufus/Alexa for Shopping Hype
08:58 - Product Discovery vs. Solution Discovery
11:26 - Why Keyword Research Still Matters
13:53 - Are Prime Members Using Rufus/Alexa for Shopping Instead of Search?
16:14 - Amazon Search Query Performance Data
18:01 - Product Research Strategies for 2026
22:28 - Using Amazon’s Free Product Research Tools
24:12 - Creative Ways to Find Product Opportunities
27:47 - Finding Zombie Listings and Old-School Opportunities

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Amazon upgrades customer service to better support sellers, new AI-powered sponsored brands collections, and Walmart Q1 sales grow more than 20%. These and more buzzing news on this week's episode!

Upgrades to Customer Service by Amazon help sellers save time and reduce refunds
https://sell.amazon.com/blog/announcements/upgrades-to-customer-service-by-amazon

New Feature Alert! Helium 10’s new Category Reviews and Returns feature uses Amazon’s official Selling Partner API to display category-level review topics and return reasons, helping sellers understand what customers like and dislike, and why products are being returned. Sellers can use these insights during product research or listing optimization to compare them with top-category products, identify major pain points, and reduce returns before they become a bigger issue.

Scale product discovery with AI-powered Sponsored Brands collections

https://advertising.amazon.com/en-us/resources/whats-new/sponsored-brands-collections/

Walmart online sales in Q1 grow more than 20% for fifth straight quarter
https://www.digitalcommerce360.com/article/walmart-online-sales/

Protect your shipments from U.S. Customs holds with AGL
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRFpHSEZNMkRHSEFNUEtC

Walmart, Instacart, and others see ecommerce delivery race as a revenue opportunity

https://www.emarketer.com/content/walmart-instacart-stord-ecommerce-delivery-race-revenue-opportunity

Before we wrap up, one last thing for all of you getting ready for Prime Day. We have a Prime Day Prep Checklist that’s packed with ideas, strategies, and action items to help you make this your biggest Prime Day yet.

We’ll drop the link below so you can download it, go through the checklist, and start optimizing while there’s still time. Whether it’s your listings, keywords, promotions, inventory, or advertising strategy, this checklist is designed to help you get prepared and maximize your sales during one of the biggest shopping events of the year.

Get the Prime Day Prep Checklist: https://pages.helium10.com/2026-prime-day-checklist

That’s all we have for this week’s Weekly Buzz. Thanks so much for watching, and we’ll see you again next week to see what’s buzzin’.

In episode 525 of the AM/PM Podcast and Weekly Buzz, Carrie talks about:

00:00 - Introduction
00:42 - Amazon Upgrades Customer Service
02:59 - See Why Customers are Returning Products Before They Hurt Your Business
11:24 - New AI-Powered Sponsored Brands Collections
13:08 - Walmart Online Sales Continue to Grow
15:14 - TikTok Product Finder & Hot Videos Tool
18:45 - Protect Shipments from US Customs Holds with AGL
21:01 - The Delivery Speed Race is On

Enjoy this episode? Want to be able to ask questions to Leo Sgovio live in a small group with other 7 and 8-figure Amazon sellers? Join the Helium 10 Elite Mastermind and get quarterly workshops, monthly training, and networking calls with Leo at h10.me/elite

Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started:

Get the Ultimate Resource Guide from Bradley Sutton, Carrie Miller, and Shivali Patel for tools and services that he uses every day to dominate on Amazon!
New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.
Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.
Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.
The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today!
Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!
Check out our other Amazon FBA podcasts including the Serious Sellers Podcast, as well as our Spanish and German versions!
You can also listen to the AM/PM Podcast on YouTube here!

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Learn how Claude can help Amazon sellers organize workflows, automate tasks, improve keyword research, build smarter systems, and save time in business and life.

AI is no longer just a tool for writing quick prompts or brainstorming ideas. In this episode of the AM/PM Podcast, Bradley Sutton sits down with Andrew Bell and Zoe Lu to explore how Amazon sellers can use Claude to organize their business, simplify daily tasks, and create repeatable systems that save serious time. Bradley opens by sharing his own failed attempt at using Claude for a presentation, proving an important point: AI is only as good as the context, instructions, and structure you give it.

Andrew breaks down what makes Claude different from a basic chatbot experience. He explains how Claude Chat, Claude Co-Work, Claude Code, skills, sub-agents, and scheduled tasks can help sellers move from simple conversations to actual workflows. For Amazon sellers, this can mean pulling keyword data, organizing it into Excel, mapping search intent, building product truth cards, judging keyword relevance, and even using Claude to support listing optimization, PPC planning, and product research.

Zoe then brings the conversation back to a beginner-friendly level by explaining how sellers can get started. Her advice is to install the desktop app, use Claude Co-Work, create a “brain” folder with personal and business context, connect the tools you already use, and turn repeated tasks into projects, schedules, dashboards, or skills. From managing calendars and emails to organizing files, creating daily briefs, analyzing customer feedback, or preparing for meetings, Claude becomes more powerful when it understands your goals and connects with your workflow.

The biggest takeaway is that Amazon sellers do not need to become AI experts overnight, but they do need to start building AI into their operations. Claude can help reduce busywork, organize messy information, create smarter processes, and uncover insights faster when used correctly. For sellers who want to stay competitive, the opportunity is not just using AI once in a while, but building repeatable systems that help them work faster, think more clearly, and grow smarter.

In episode 524 of the AM/PM Podcast, Bradley, Andrew, and Zoe discuss:

00:00 - Introduction
02:58 - Claude Vs. ChatGPT: What Amazon Sellers Should Know
04:33 - Claude Chat, Co-Work, And Code Explained
08:31 - Using Claude Skills Like Repeatable SOPs
12:49 - Turning Keyword Research Into Excel Workflows
16:18 - Product Truth Cards And Keyword Relevance Checks
19:02 - Helium 10 MCP And Faster AI Workflows
20:12 - Simple Life Automation Ideas With Claude
25:59 - Zoe’s Beginner Guide To Getting Started
29:02 - Building A “Brain” Folder For Better Outputs
35:23 - Tasks, Projects, Scheduled Agents, And Dashboards
42:31 - Q&A: Helium 10 Claude Connector, Agents, And Claude Workflows

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Amazon Rufus is no more. It's been replaced by Alexa for shopping. There are some new badges you might be able to get for your listings. These stories and more on today's episode.

Meet Alexa for Shopping, your personalized, agentic AI assistant on Amazon
https://www.aboutamazon.com/news/retail/alexa-for-shopping-ai-assistant

How to use Alexa for Shopping to compare products, check price history, auto-buy items at target prices, and more
https://www.aboutamazon.com/news/retail/how-to-use-amazon-shopping-ai-assistant

New Feature Alert! Helium 10 Ads now lets sellers create bid rules based on Keyword Tracker rankings.

This means you can get bid increase or decrease suggestions when your sponsored rank drops or improves for specific keywords, helping you stay competitive during launches without constantly checking ranks manually. It’s especially useful for sellers trying to maintain top sponsored placements and scale Amazon PPC optimization faster.

Help customers discover your new products with new or notable arrival badges
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNzI5TTc0NVpQUTVVSEoy

Turn unsold inventory into recovered value
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWEtVQVBXMjdETEI5VEVX

TikTok Shop Now Open To All In New Change
https://www.spinsouthwest.com/news/tiktok-shop-now-open-to-all-in-new-change-2260665

Amazon Advertising Event in Seoul, Korea
https://h10.me/seoul

In episode 523 of the AM/PM Podcast and Weekly Buzz, Bradley talks about:

00:00 - Introduction
00:42 - RIP Rufus, Hello Alexa For Shopping
16:39 - Managing Amazon PPC Bids Based on Keyword Ranks
24:27 - New Amazon Badges
25:28 - Get Amazon Demand While On Other Websites
28:53 - Liquidation Options For Amazon Products
30:52 - TikTok Shop Ireland Now Open For Business
31:12 - Amazon Advertising Event in Seoul, Korea

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Part 2 of this Prime Day series uncovers the AI, Rufus, retargeting, inventory, and deal strategies Amazon sellers may be overlooking before the big event.

In part 2 of this two-part Prime Day strategy series, Shivali Patel and Carrie Miller bring together another lineup of Amazon, advertising, AI, logistics, and e-commerce experts to share what sellers should be doing before, during, and after major shopping events like Amazon Prime Day. This episode goes beyond basic discounting and looks at the bigger picture: retargeting high-intent shoppers, optimizing listings for both A9 and Rufus, improving product images, planning inventory, and using external traffic to create more sales opportunities.

The conversation starts with PPC and listing optimization strategies with Vincenzo Toscano, including how to build Sponsored Display campaigns around shoppers who viewed your products but did not buy, analyze competitor reviews with Helium 10, and track share of voice to spot openings when competitors lose visibility. Andrew Bell also walks through Helium 10’s AI Listing Optimizer, showing how sellers can use product images, buyer questions, keywords, and Rufus-focused prompts to create listings that are both searchable and conversion-friendly.

This second installment also dives into overlooked growth channels outside of Amazon. Norm Farrar’s strategy about how sellers should learn how Google Business Profile posts, offers, events, press releases, and deal communities can help drive traffic before, during, and after Prime Day. On the operations side, Burak Yolga explains why inventory check-in timing can make or break a sales event, and why sellers should think carefully about FBA placement, reimbursement audits, FBM backup listings, and omnichannel expansion.

To close out this two-part series, more experts like, Anthony Cofranceso, Mansour Norouzi, Tomer Rabinovich, and Josh Hadley share more ways to make smarter decisions with data and AI, from Prime Day deal structures and post-event remarketing to variation research, customer reporting, hiring workflows, and Market Tracker 360. Whether you are preparing for Prime Day, launching new variations, improving your product detail page, or protecting profit margins, this episode shows how the right preparation can turn a short-term shopping event into long-term brand growth.

In episode 522 of the AM/PM Podcast, Shivali, Carrie, and guest speakers discuss:

00:00 - Introduction
01:09 - Vincenzo Toscano’s Prime Day And AI Strategies
01:25 - Retargeting Shoppers With The Wishlist Snipe Strategy
02:40 - Using AI And Review Insights To Improve Listings
04:04 - Tracking Competitor Share Of Voice With Market Tracker
06:32 - Andrew Bell Shows Helium 10’s AI Listing Optimizer
09:49 - AI Product Image Generation And Listing Creative Tools
14:03 - Anthony Cofrancesco’s Product Opportunity Explorer Strategy
15:37 - Matching PDP Images To Amazon Shopper Priorities
19:44 - Using Google Business Profile For Prime Day Traffic
24:45 - Press Releases, LLM Visibility, And Deal Communities
29:17 - Burak On Prime Day Inventory And FBA Check-In Timing
37:39 - Mansoor’s Prime Day Deal And Advertising Timeline
48:07 - Using AI To Build Better Customer Reporting Dashboards
50:09 - Using Helium 10 Xray And AI For Variation Research
54:16 - AI Tools For Hiring, Team Updates, And Market Tracking

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How to get money from Amazon every day. There's now a 30-minute delivery, and a strategy you won't find anywhere else. These and more buzzing news on this week's episode!

Amazon Ads introduces Dynamic TV Creative for Prime Video
https://advertising.amazon.com/en-us/library/news/dynamic-tv-creative/

Helium 10 New Feature Alert: Our TikTok Ads tool now includes inventory-based automation rules that can remove products from GMV Max campaigns when stock drops below a set threshold. When inventory is replenished, the tool can automatically re-add products, helping sellers avoid wasting ad spend on low-stock items while saving time on manual campaign management.

Amazon Rolls Out Amazon Now to Dozens of Cities Across the U.S., Providing 30-Minute Delivery to Millions of Customers
https://press.aboutamazon.com/2026/5/amazon-rolls-out-amazon-now-to-dozens-of-cities-across-the-u-s-providing-30-minute-delivery-to-millions-of-customers

Amazon Singapore cuts ‘less than 10%’ of workforce as it winds down Fresh delivery, local seller operations
https://www.channelnewsasia.com/singapore/amazon-singapore-layoffs-fresh-grocery-delivery-service-6106446

Helium 10 is hosting the Elite Listing Optimization and Creative Masterclass on May 18 at its headquarters in Irvine, California, featuring Bradley, Carrie, and other experts sharing exclusive strategies for Amazon, TikTok, and Walmart sellers, including AI-powered listing creative, competitor keyword research, AI image generation, A+ content, split testing, and Amazon storefront optimization. Seats are available at http://h10.me/mayelite, and listeners can use code ELITE100 to get your tickets for free.

Helium 10 is also promoting the 2026 Amazon Prime Day Ad Summit in Seoul, Korea, where Bradley will be speaking; sellers in Asia can check details and sign up at http://h10.me/seoul

In episode 521 of the AM/PM Podcast and Weekly Buzz, Shivali covers:

00:00 - Introduction
00:39 - How to Get Amazon Disbursements Daily
02:38 - Amazon Introduces Customizable Prime TV Ads
04:43 - TikTok Ads Inventory Rule Setup
06:52 - Amazon Rolls Out Amazon Now for 30-Minute Deliveries
08:22 - A Strategy No Other Tool Has
11:02 - Amazon Singapore Shuts Down 3rd Party Sellers
11:34 - Your Exclusive Invite to Our Listing Optimization & Creative Masterclass
13:50 - See Bradley Speak in Korea

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In part 1 of this 2-part series, Amazon experts share Prime Day, AI, TikTok, PPC, image testing, and Helium 10 strategies to help sellers prepare, optimize, and win bigger.

In this special Part 1 of a two-part AM/PM Podcast series, Carrie Miller brings together top Amazon, TikTok Shop, PPC, image optimization, AI, and Helium 10 experts to help sellers prepare for Prime Day. The episode focuses on strategies that can be implemented before the rush, from improving conversion rates and campaign structure to using AI tools for faster execution.

The first set of experts dives into practical Prime Day tactics, including using AMC audiences to target higher-converting shoppers, scaling international keyword research with Google Sheets AI and Helium 10, and using AI-assisted workflows to build PPC bulk files. The episode also highlights the importance of main image testing, with strategies from PickFu and AMC One Step showing how sellers can benchmark against competitors, test creative angles, and use SERP simulations to improve click-through rates.

TikTok also plays a major role in this episode. Sellers learn how to validate products with Helium 10’s TikTok Hot Videos, use TikTok as a top-of-funnel channel for Amazon Prime Day, and create subtle content that drives inbound interest without relying on overt Amazon calls to action. Experts also discuss protecting margins, avoiding unnecessary over-discounting, and using voice-to-text AI tools like WhisperFlow to speed up daily e-commerce workflows.

The episode closes with advanced strategies around external traffic, listing optimization, Market Tracker 360, hybrid Prime Day deal structures, and AI-powered product briefs. The biggest lesson is clear: Prime Day success is not just about running a discount. It is about preparing early, improving conversion, understanding your market, using data wisely, and applying AI where it saves time and sharpens decision-making. This first part sets the foundation for sellers who want to turn Prime Day traffic into profitable, long-term momentum.

In episode 520 of the AM/PM Podcast, Carrie, Shivali, and guest speakers discuss:

00:00 - Introduction
01:37 - Destaney Wishon: AMC Audience Strategy
05:48 - Ritu Java: AI keyword and PPC Hacks
15:38 - Adrienne Van Nimer: Image Testing Workflow
19:18 - Alina Vlaic: Prime Day, TikTok, and AI tips
26:02 - Michelle Barnum-Smith: TikTok Prime Day Strategy
34:58 - Kamaljit Singh: Main Image Testing Tip
41:11 - Leo Sgovio: External Traffic and Listings Strategy
52:39 - Delaney Del Mundo: Deals and Market Insights

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Amazon has confirmed that Prime Day is coming early this year. There's a record number of seven-figure Amazon sellers. Is Amazon going to take on FedEx and UPS? These buzzing stories and more on this week's episode.

It’s official, Prime Day 2026 is in June
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHS0gyS0Y0WjI1UFBZNFg4

A record number of independent sellers in Amazon’s store surpassed $1 million in sales in 2025
https://www.aboutamazon.com/news/small-business/amazon-2025-small-business-empowerment-report

Scale product discovery with AI-powered Sponsored Brands collections
https://advertising.amazon.com/en-us/resources/whats-new/sponsored-brands-collections/

Amazon Launches Amazon Supply Chain Services, Opening Its Logistics Network to All Businesses
https://press.aboutamazon.com/2026/5/amazon-launches-amazon-supply-chain-services-opening-its-logistics-network-to-all-businesses

Helium 10 is hosting its first Elite workshop of the year in Irvine, California, on May 18 at Helium 10 HQ. This one-day Elite workshop will focus on a full Amazon listing optimization case study, covering everything from ideating creatives and images to building listings, improving brand stores, split testing, advertising, and conversion optimization. Speakers include Kamaljit Singh from AMZ One Step, Justin Chen from PickFu, Daniela Bolzmann of Mindful Goods, and Bradley, who will also share recent launch strategies, page-one ranking tactics, relevancy hacks, and a method he used to influence Rufus recommendations and SEO in under an hour. Tickets are normally $299, but podcast listeners and YouTube subscribers can use code ELITE100 for 100% off while seats last. Space is limited to 50 attendees, with lunch, refreshments, networking, and learning included. Register at http://h10.me/mayelite.

Helium 10 is also offering a free online Prime Day advertising readiness workshop led by Destaney. The session will focus specifically on getting your Amazon ads prepared for Prime Day. Register at http://h10.me/tacosmay

In episode 519 of the AM/PM Podcast and Weekly Buzz, Bradley talks about:

00:00 - Introduction
00:40 - June Prime Day Confirmed By Amazon
02:28 - Record Number of 7 Figure Amazon Sellers
04:15 - New Amazon Listing Creation Features
08:28 - New AI Powered Sponsored Brand Ads
11:14 - Estimating Amazon Variation Listing Sales
14:31 - Amazon Takes On Fedex and UPS
18:16 - Southern California Helium 10 Workshop

View Details

Discover smart ways to uncover hidden Amazon product and keyword opportunities, track competitor trends, spot seasonal gaps, and find new Amazon business growth angles using Helium 10’s Black Box tool.
💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

Finding profitable product opportunities on Amazon is not always about chasing what is already obvious. In this episode of the AM/PM Podcast, Carrie Miller is joined by Bradley Sutton and Shivali Patel to break down how sellers can use Helium 10’s Black Box tool to uncover hidden opportunities in products, keywords, competitors, and even abandoned listings. Instead of relying on guesswork or endless Amazon searches, they show how sellers can use filters and deeper data to build smarter shortlists and validate ideas faster.

Shivali explains how Black Box can help sellers narrow product research based on factors like review count, images, revenue, sales volume, and pricing. She also shows how keyword-based research can reveal fast-rising trends and untapped search terms that most sellers would never discover manually. The bigger lesson is that product research is not just about finding demand. It is about finding demand where competition, listing quality, or keyword targeting still leave room for a better offer.

Bradley dives into some of the most unique strategies in the episode, including how to find out-of-stock products, research seasonal items before they return, and uncover keywords that directly drove competitor sales. Carrie adds another layer by showing how Amazon Brand Analytics data inside Helium 10 can help sellers identify top-clicked and top-converting keywords, monitor keyword trends over time, and spot openings when competitors lose traction. The episode also covers finding true product competitors, hyper-filtering search results for PPC targeting, and analyzing frequently bought together history for bundling and cross-selling opportunities.

What makes this episode especially valuable is that it pushes sellers to think beyond surface-level research. The real advantage is not just seeing what is selling now, but understanding why it is selling, where the gaps are, and how to position yourself before the rest of the market catches on. For Amazon sellers who want a more strategic way to discover products, keywords, and advertising angles, this episode is a strong reminder that the best opportunities are often hiding in the data right in front of you.

In episode 518 of the AM/PM Podcast, Carrie, Shivali, and Bradley discuss:

00:00 - Introduction
01:24 - Using Black Box Products For Smarter Product Research
03:34 - Filtering By Reviews, Images, Revenue, And Sales
05:57 - Finding Niche Product Ideas You Would Miss Manually
06:30 - Black Box Out-Of-Stock Products And Zombie Listings
08:01 - Using Out-Of-Stock Data For Seasonal And Competitor Research
12:05 - Finding Product Opportunities With Black Box Keywords
14:15 - Using Search Volume, Title Density, And Competitor Filters
17:47 - Using Brand Analytics To Find Keyword And Product Opportunities
19:06 - Analyzing Top Clicked And Top Converting Competitor Keywords
22:51 - How To Find Keywords That Drove Competitor Sales
26:07 - Finding Competitors For Any Amazon Product
28:24 - Hyper Filtering Amazon Search Results For PPC Targeting
30:10 - Using Frequently Bought Together History For Ads And Bundles

Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!

Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started:

Get the Ultimate Resource Guide from Bradley Sutton, Carrie Miller, and Shivali Patel for tools and services that he uses every day to dominate on Amazon!
New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.
Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.
Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.
The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today!
Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!
Check out our other Amazon FBA podcasts including the Serious Sellers Podcast, as well as our Spanish and German versions!

You can also listen to the AM/PM Podcast on YouTube here!

View Details

New AI-powered audio summaries for product detail pages, Helium 10 has a brand-new most-requested feature on Keyword Tracker, and new Kindle advertising placements.

Amazon's new generative AI-powered audio feature synthesizes product summaries and reviews to make shopping easier
https://www.aboutamazon.com/news/retail/amazon-ai-shopping-features-hear-the-highlights

Kindle eReader lockscreen ads now available through Amazon DSP
https://advertising.amazon.com/en-us/resources/whats-new/kindle-e-reader-lockscreen-ads-now-available-through-adsp/

Seller Café appointments for New Seller Summit are now live
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQ0ZXQk5UTE05NVVMRkdM

That wraps up this week’s Weekly Buzz. Whether it’s AI changing how shoppers discover products, new ad placements opening up new awareness opportunities, or Helium 10 rolling out powerful new automation, the sellers who adapt early are the ones who win. Keep testing, keep optimizing, and keep building momentum. We’ll see you next week to find out what’s buzzing.

In episode 517 of the AM/PM Podcast and Weekly Buzz, Carrie covers:

00:45 - New AI-Powered Audio Feature on Product Pages
03:45 - New Amazon PPC Keyword Tracker Automation
08:27 - Kindle E-Reader Lock Screen Ads Available for DSP
10:45 - Catch Amazon Hijackers Fast with Helium 10 (Strategy of the Week)
13:16 - Seller Cafe Appointments Now Live for Seller Summit
14:23 - Prime Day Strategies Webinar

View Details

Amazon Japan is bigger than most sellers realize. In this episode, let’s unpack market differences, cheaper ad opportunities, AI strategy, and Japan travel tips.

What makes Amazon Japan worth serious attention from global sellers? In this episode of the AM/PM Podcast, Bradley Sutton sits down with Nate Shurilla, Head of APAC at Pacvue, to break down why Japan remains one of the most overlooked opportunities in e-commerce. From marketplace size and shopper behavior to lower advertising competition, the conversation highlights why brands selling in the US or Europe should take a closer look at Japan before the window gets more crowded.

Bradley and Nate explore how the Japanese market differs from Western markets in ways many sellers do not expect. They discuss how Amazon and Rakuten dominate e-commerce in Japan, why convenience culture changes online shopping behavior, and how Japanese consumers often respond better to detail, trust, and brand story than flashy simplification. They also cover how lower tool adoption has created a unique opening for sellers using Helium 10 and Pacvue to gain an advantage in research, ads, and category analysis.

The episode then shifts into advertising and AI, where Nate shares why automation can be powerful but also dangerous when used without the right data or business context. He explains why many AI tools optimize for surface-level ad metrics instead of true business growth, and how Pacvue approaches this differently by factoring in organic performance, incrementality, budgeting, and specialized AI agents. For brands trying to decide between Helium 10 and Pacvue, Nate gives a practical breakdown of who each platform is best suited for and how both fit into a smarter advertising strategy.

To close things out, the episode adds a fun personal angle with Japan travel hacks and regional recommendations beyond the usual tourist stops. From scenic train rides between Osaka and Kyoto to hidden gems like Aomori and Yamagata, this conversation blends marketplace strategy with cultural perspective in a way that makes the episode both useful and memorable. It is a valuable listen for any seller interested in international expansion, smarter advertising, and understanding how local market behavior can shape global opportunity.

In episode 516 of the AM/PM Podcast, Bradley and Nate discuss:

00:00 - Introduction
00:52 - Nate Shurilla Joins Live From Japan
01:40 - The Hanshin Tigers And Matt Merton Story
04:09 - Why Nate Moved To Japan
05:48 - How Nate Got Into E-Commerce
07:03 - How Big Amazon Japan Really Is
08:49 - What Makes Japanese E-Commerce Different
10:17 - Why Japanese Shopping Pages Look So Busy
12:38 - Why Amazon Japan CPCs Are Still Low
18:17 - Why Helium 10 Users Have An Edge In Japan
20:20 - How To Decide If Your Brand Should Enter Japan
23:06 - Helium 10 Vs. Pacvue For Advertisers
27:05 - Japan Travel Hacks Beyond Tokyo And Kyoto
30:16 - Why Nate Called His Talk “AI Is Trash”
33:13 - The Right Way To Use AI In Advertising
43:02 - What The Pacvue Agent Can Do
45:56 - Final Takeaways And Wrap-Up

View Details

Amazon Rufus has some shiny new updates. There are some actual savings you can have now through a special program with Amazon MCF, and you can see if your variation listings are still in compliance. These stories and more on today's Helium 10 Weekly Buzz.

How to use Rufus to check price history, find deals, auto-buy items at target prices, and more
https://www.aboutamazon.com/news/retail/how-to-use-amazon-shopping-ai-assistant

Walmart reportedly pilots store-based marketplace order fulfillment
https://chainstoreage.com/news-briefs/2026-04-20?article=walmart-reportedly-pilots-store-based-marketplace-order-fulfillment

New ChatGPT App For Amazon Sellers
https://chatgpt.com/apps

Amazon Prime Day 2026 deadlines for deals and shipments
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHOVc3NzNaQlZGQjU2QzQ4

Check review sharing eligibility with Seller Assistant
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNzc1VUMyTUE2UU5QQUg1

Multi-Channel Fulfillment 2026 Preferred Pricing
https://sellercentral.amazon.com/help/hub/reference/G53QRBEHXR2G5CCT?ref=Mktg_PT_US_MCF_AQ_Partner_Enablement_PPP_Guide

Upcoming Online and Offline Events
h10.me/amaapril

h10.me/bulgaria

h10.me/primeday26

In episode 515 of the AM/PM Podcast and Weekly Buzz, Bradley covers:

00:00 - Introduction
00:50 - All Amazon Rufus New Updates
09:23 - Walmart Soon to Have 3 Hour Delivery?
10:38 - New ChatGPT App For Amazon Sellers
12:07 - Prime Day Deadlines Approaching
13:07 - Amazon Might Owe You Thousands Of Dollars
16:38 - Amazon Review Sharing Eligibility
17:48 - Amazon Offers Big MCF Discounts
20:11 - Upcoming On and Offline Events

View Details

In this episode, learn how to manage Amazon PPC more efficiently with smarter bid rules, better keyword discovery, and practical insights on when AI can actually improve your strategy.

Managing Amazon PPC can feel overwhelming fast, especially once your account grows beyond a handful of campaigns. In this episode of the AM/PM Podcast, Bradley Sutton and Carrie Miller break down how they approach PPC in a practical, scalable, and rooted-in-real-seller-experience way. Instead of managing Amazon advertising through trial and error, they walk through the systems, prep work, and decision-making that help them manage hundreds of campaigns without spending all day inside Seller Central.

One of the biggest takeaways is that great Amazon PPC starts before the first campaign ever goes live. Carrie explains why relying only on auto campaigns to discover keywords is often an expensive mistake, especially for new products. She shares how sellers can use competitor research, reverse ASIN lookups, and keyword validation to find terms that are both relevant and realistic to rank for. Rather than chasing the biggest keywords right away, the smarter move is often to start with lower-competition long-tail phrases, build traction there, and then work upward into broader, more competitive search terms.

Bradley then shifts the conversation into how mature products can unlock new advertising opportunities through Search Query Performance data through Helium 10’s Search Query Analyzer tool, campaign structure, and keyword harvesting. He explains how to separate campaigns by purpose, such as performance, research, auto, and ASIN targeting, so each one plays a specific role. From there, winning keywords and ASINs can be moved into stronger manual campaigns, while poor performers can be paused or added as negatives where appropriate. The episode also covers dayparting, account audits, and budget adjustments for major events like Prime Day, giving sellers a framework for making smarter decisions instead of reacting blindly to spend.

What makes this episode especially valuable is its focus on building repeatable Amazon PPC systems. Bradley explains how custom bid rules in Helium 10 Ads help him gradually lower ACoS, protect profitable keywords, and manage a large account in a fraction of the time manual optimization would take. He also shares when AI makes sense and when it does not, arguing that smaller sellers often need structure more than automation. The bigger message is clear: successful Amazon advertising is not about constantly tinkering or throwing money at campaigns. It is about having the right foundation, the right data, and the discipline to optimize with intention. For sellers who want more control, more efficiency, and better long-term Amazon PPC performance, this episode delivers a roadmap worth applying right away.

In episode 514 of the AM/PM Podcast, Bradley and Carrie discuss:

00:00 - Introduction
00:55 - Why PPC Success Starts Before Launching Campaigns
03:11 - How Carrie Finds Realistic Keywords To Target
08:01 - Prime Day Keyword Research Using Historical Data
09:46 - Finding Out-Of-Stock Competitors For PPC Insights
11:55 - Using Search Query Performance For Mature Products
18:34 - Bradley’s Amazon PPC Campaign Structure
21:44 - Keyword Harvesting From Auto And Broad Campaigns
26:42 - Negative Keyword Rules And Pausing Poor Targets
31:19 - Helium 10 Ads: Bid Templates, Dayparting, And PPC Account Audits
38:39 - How To Increase Budgets For Prime Day And Big Events
40:06 - Bradley’s Custom Bid Rule Strategy For Lowering ACoS
50:02 - When AI Advertising Makes Sense For Sellers
57:08 - Case Study: Lowering ACoS With Rule-Based PPC Management

View Details

A major Amazon Ads payment update has been delayed to August 1st, 2026. Amazon now has a solution for reducing storage fees and how to identify keywords that Amazon’s algorithm considers relevant to your products.

Update on Amazon advertiser payments
https://advertising.amazon.com/library/news/update-on-advertiser-payments/

Identify untapped product opportunities with Discover Unmet Demand
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHM0FLQzhBUFBTQk40RzhN

Introducing Global Warehousing & Distribution — now available in Shenzhen, China
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWUQ5WVI1RjRSVkJIUlBX

TikTok Shop is expanding in Europe: Poland and the Benelux countries will follow soon
https://www.retaildetail.eu/news/general/tiktok-shop-is-expanding-in-europe-poland-and-the-benelux-countries-will-follow-soon/

In episode 513 of the AM/PM Podcast and Weekly Buzz, Shivali covers:

00:00 - Introduction
00:42 - MAJOR advertising payment updates delayed to August 1st, 2026
02:35 - Understand customer preferences with Review Insights on TikTok
06:34 - Identify market opportunities with NEW Discover Unmet Demand feature
08:56 - Identify keywords Amazon's algorithm thinks is relevant for your products
13:40 - Reduce storage costs with Amazon GWD in Shenzhen
16:11 - Is TikTok Shop finally expanding to more European countries?

Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started:

Get the Ultimate Resource Guide from Bradley Sutton, Carrie Miller, and Shivali Patel for tools and services that he uses every day to dominate on Amazon!
New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.
Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.
Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.
The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today!
Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!
Check out our other Amazon FBA podcasts including the Serious Sellers Podcast, as well as our Spanish and German versions!

You can also listen to the AM/PM Podcast on YouTube here!

View Details

Do you love the idea of exiting your business after a big payday? Surprisingly, today’s guest made it happen through prioritizing work/life balance.

What if the next $10,000 in your business is not coming from a new product, but from better use of the tools you already have? In this episode of the AM/PM Podcast, Bradley Sutton and Shivali Patel break down 10 practical strategies to help Amazon sellers recover lost profits, improve visibility, and uncover overlooked opportunities in Helium 10. From launch tactics and keyword research to ad optimization and competitor tracking, this episode is packed with ideas sellers can apply right away.

One of the biggest themes in this episode is that small adjustments can create outsized results. Bradley shares how using Amazon Recommended Rank in Cerebro can reveal whether Amazon actually understands what your product is before a full launch. Shivali shows how a packaging change as small as 0.08 inches can reduce fulfillment fees and add thousands in profit over time. They also explain how sellers can use Helium 10 tools like Keyword Tracker boosts, Search Query Analyzer, and automated competitor insights to stop guessing and start making more informed decisions with their ads, listings, and keyword targeting.

The episode also highlights how sellers can think beyond Amazon alone. Bradley explains why TikTok Shop is becoming too important to ignore and shows how creators can drive sales both on TikTok and back to Amazon. Shivali then walks through how Listing Builder’s 8-in-1 keyword research workflow and AI-assisted listing creation can help sellers build more strategic, data-backed listings faster. Altogether, the episode makes a strong case that growth does not always require more effort. Sometimes it comes from using the right features the right way.

The strongest takeaway is simple: strategies do not make money unless you actually implement them. This episode is a reminder that many sellers are already sitting on untapped profit opportunities. Whether it is trimming wasted ad spend, finding new converting keywords, tracking competitors more intelligently, or uncovering hidden product opportunities, the sellers who win are the ones who take action. Pick two strategies from this episode, put them into practice, and you might be surprised how quickly the numbers move.

In episode 512 of the AM/PM Podcast, Bradley and Shivali discuss:

00:00 - Introduction
00:48 - Why Sellers Leave Money On The Table With Helium 10
02:32 - Use Amazon Recommended Rank Before You Launch
06:36 - Size Tier Optimization That Can Add Thousands In Profit
10:08 - How TikTok Shop Creators Can Boost Amazon Sales
15:39 - Cut Wasted Ad Spend With Dayparting Schedules
18:45 - Keyword Tracker Boost For Smarter Product Launches
24:27 - Listing Builder 8-In-1 Keyword Research And AI Listing Creation
32:38 - Track Competitors And Harvest New Keywords Automatically
38:06 - Search Query Analyzer For Better PPC And Conversion Insights
42:47 - Use ABA Top Search Terms To Find Competitor Sales Keywords
51:18 - Find Zombie Listings And Hidden Product Opportunities
54:29 - Final Challenge: Implement At Least Two Strategies

View Details

Did Amazon make a move that could cost sellers tens of thousands of dollars? Extra FBA fees start next week, and Amazon and USPS aren’t breaking up after all. Catch it all on this episode of the Weekly Buzz.

Is Amazon Killing One Of Its Best Perks?
An email suggests Amazon may stop some sellers from using credit cards for ad payments starting April 15, a move that could cost heavy advertisers tens of thousands in lost cash back, miles, and rewards.

Fuel and logistics-related surcharge: FBA, MCF, and BWP in US and CA
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHOTZRODY5N1pXWU1DR0I3

New Feature Alert! Helium 10 Black Box now lets Diamond users track the top three clicked products for a keyword over time, spot fast drop-offs or rising ASINs, and export competitor data for smarter product targeting.

Amazon Reaffirms USPS Logistics Partnership
https://www.pymnts.com/amazon/2026/amazon-reaffirms-usps-logistics-partnership/

Amazon Conference in Bulgaria
https://h10.me/bulgaria

Helium 10 is offering a special April promo: new Ads users on the Diamond plan who create their first automation rule can get their full April ad management cost covered. New upgraders can also access discounted Diamond plan offers.
Go to https://h10.me/tacosapril for more information

That’s it for this week’s Weekly Buzz. Let us know in the comments which update impacts your business the most, and we’ll see you next week with more news, strategy, and tools to help you stay ahead in e-commerce.

In episode 511 of the AM/PM Podcast and Weekly Buzz, Bradley talks about:

00:00 - Introduction
00:43 - Is Amazon Killing One Of Its Best Perks?
03:59 - Get Ready for an Amazon Shipping Fee Increase Next Week!
08:26 - New Feature Alert: Black Box ABA ASIN Search
13:04 - Amazon and USPS Aren't Breaking Up After All
14:22 - How to Translate Amazon Keywords Instantly in Helium 10
17:47 - Amazon Conference in Bulgaria
18:27 - Free Month of Amazon Advertising Management

View Details

What if your lowest ACoS strategy is secretly slowing your growth? Hear why simple ads win, hidden revenue gets missed, and sellers are rethinking Amazon PPC at the Prosper Show live.

Are you optimizing your Amazon ads for efficiency while accidentally capping your growth? In this live episode from Prosper Show in Las Vegas, Carrie Miller sits down with Destaney Wishon to unpack one of the biggest mindset shifts sellers need to make with PPC: low ACoS does not always mean smart growth. Together, they explore what happens when sellers move from outsourcing their ads to understanding them more deeply themselves, and why that transition can feel both intimidating and empowering. The conversation also ties into Helium 10 Ads Academy’s Outsourced to Optimized series, which was designed to help sellers take more control over their advertising strategy.

The conversation digs into the real decisions that separate reactive ad management from intentional strategy. Carrie shares the fear many Amazon sellers have of losing control of spend, hurting TACoS, or making the wrong changes too quickly. Destaney explains why focusing on just one KPI can be dangerous, especially when certain high-cost keywords are still essential for organic rank, brand visibility, and long-term momentum. They also break down how tools, bid rules, keyword harvesting, and filtering can help sellers manage campaigns more confidently without spending all day managing their Amazon PPC.

Another standout takeaway is how many brands are still missing major ad opportunities hiding in plain sight. Carrie and Destaney talk about the value of Sponsored Brands, overlooked campaigns that were quietly driving revenue, and why simple creatives often outperform expensive video productions. They also show how AI tools are making ad testing faster, cheaper, and more accessible than ever. To close the episode, Shivali and Carrie share quick Prosper Show conversations with Jeffrey Anderson, Parker Swanson, and Colin Raja, offering fresh perspectives on Amazon PPC mistakes, rising competition, and the operational habits that are helping brands grow faster today.

In episode 510 of the AM/PM Podcast, Shivali, Carrie, Destaney, Jeffrey, Parker, and Colin discuss:

00:00 - Introduction
00:58 - Live From The Prosper Show With Carrie Miller & Destaney Wishon
01:57 - Carrie Miller’s Amazon Seller Story And Helium 10 Journey
04:38 - The Goal Of The Outsourced To Optimized Series
05:34 - The Fear Of Taking Control Of Your Own Ads
06:41 - Why Keyword Context Matters More Than Chasing Low ACOS
08:54 - How Helium 10 Ads Simplifies Optimization
10:45 - The 3 Ways To Manage Amazon Ad Bids
12:32 - The $60,000 Campaigns That Were Accidentally Turned Off
15:14 - Why Simple Ad Creative Can Outperform Expensive Videos
20:12 - Why Outsource To Optimize Worked For Carrie
23:00 - Prosper Show Seller Insights With Jeffrey Anderson, Parker Swanson, And Colin Raja

View Details

Is your Amazon payout stuck in account-level reserves? Meta rolls out an Amazon affiliate integration, and how to manage 300 PPC campaigns in 30 minutes. These and more on today's episode of The Weekly Buzz!

We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Is Your Amazon Payout STUCK in Account Level Reserves?
https://www.facebook.com/groups/777317379057643/?multi_permalinks=26288878197474877&hoisted_section_header_type=recently_seen

Meta Rolls Out Amazon Affiliate Integration for Influencer Monetization
https://logie.ai/news/meta-amazon-influencer-unlocking-facebook-reels-monetization-with-shoppable-amazon-content/

Amazon Seller Central News: Upcoming Improvements to Reference Pricing
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVko2TU1VMlpVREc3VEtO

Amazon Seller Central News: MCF and Buy with Prime packaging updates for US start April 1
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNFFRS1o1WjdBU1NVTlE5

Join Carrie, Bradley, and Shivali at the Ecom Mastery AI Event in Nashville, TN
https://h10.me/ecommasteryai

Webinar: How to Manage 300 Campaigns in 30 Minutes
Register here http://h10.me/ppc

In episode 509 of the AM/PM Podcast and Weekly Buzz, Shivali covers:

00:42 - Is Your Amazon Payout STUCK in Account Level Reserves?
04:11 - Meta Rolls Out Amazon Affiliate Integration for Influencer Monetization
06:30 - Reviving Competitor's Dead Products for Profit Into Your Brand
11:16 - List Price Criteria Shifts & NEW Typical Price Rules
13:43 - How to See Competitor Sales on Amazon Without SQP
17:42 - MCF and Buy with Prime Packaging Updates for US starting TODAY!
19:41 - See you in Nashville at Ecom Mastery AI!
21:27 - How to Manage 300 Campaigns in 30 Minutes

Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started:

Get the Ultimate Resource Guide from Bradley Sutton, Carrie Miller, and Shivali Patel for tools and services that he uses every day to dominate on Amazon!
New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.
Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.
Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.
The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today!
Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!
Check out our other Amazon FBA podcasts including the Serious Sellers Podcast, as well as our Spanish and German versions!

You can also listen to the AM/PM Podcast on YouTube here!

View Details

How do you turn small TikTok creators into big sales? Our guest shares his playbook for building a loyal creator army, getting more posts, and scaling TikTok Shop beyond Amazon.

What does it really take to turn small creators into big sales on TikTok Shop? In this episode of the AM/PM Podcast, Shivali Patel sits down with Josh Hadley to unpack the systems, strategies, and mindset shifts that helped him build an affiliate army of more than 5,000 creators. Josh shares how TikTok Shop helped revive his business during a difficult season and why sellers should stop treating creator marketing like a side tactic and start treating it like a real growth engine.

A big takeaway from this episode is that success on TikTok Shop does not come from sending random samples and hoping for the best. Josh explains how brands need to get laser-focused on their target audience, identify the right creator profiles, and build outreach systems that actually lead to responses. He walks through how his team finds creators, studies competitors, uses outreach tools, sets commission structures, manually approves samples, and gets creators off-platform to build stronger, long-term relationships. His approach is less about chasing big influencers and more about finding the right smaller creators with strong content potential.

Josh also dives into what most sellers are missing after the first outreach. He explains how creative briefs, email nurture flows, contests, and regular communication help turn one-time creators into loyal brand ambassadors. For Amazon sellers, this episode is especially valuable because it shows how TikTok Shop can complement an existing brand when the right SOPs, systems, and team are already in place. If you have been wondering how to get creators to actually post, how to compete with brands using similar tactics, and how to make TikTok Shop work without abandoning Amazon, this episode offers a detailed, actionable blueprint.

In episode 508 of the AM/PM Podcast, Shivali and Josh discuss:

00:00 - Introduction
00:52 - Josh Hadley’s Background And Why TikTok Shop Matters
02:46 - When Amazon Sellers Should Expand To TikTok Shop
06:22 - The Playbook Behind 40 Viral Videos And 5,000 Creators
07:14 - From Business Struggles To A TikTok Shop Breakthrough
11:51 - How To Find The Right Creators And Study Competitors
19:38 - Bots, Targeted Collaborations, And Sample Approval Strategy
24:58 - Why Off-Platform Creator Contact Is Critical
27:28 - Email Nurture, Creative Briefs, And Getting More Creator Posts
28:54 - Commission Rates, Creator Selection, And Why Small Creators Win
36:32 - Fulfillment, Creator Retention, And Long-Term Relationship Building
45:06 - Why TikTok Shop Is Still A Gold Rush For Brands

View Details

Amazon reveals the 2026 Prime Day dates, new fee changes shake up this year’s Prime Day, and Walmart pulls back on ChatGPT commerce. Catch the latest buzzing e-commerce news on this episode!

Amazon is reportedly moving its annual Prime Day sale this year
https://sea.mashable.com/tech/43199/amazon-is-reportedly-moving-its-annual-prime-day-sale-this-year

Did Amazon Make Prime Day Deals More Expensive?
Amazon has outlined key Prime Day planning deadlines in Seller Central, including a May 26 cutoff for deal submissions, a May 27 deadline for AWD inventory and minimal-split FBA shipments, and a June 5 deadline for optimized split shipments, while strongly hinting that the event could land in the final week of June. The update also brings higher promotion costs and stricter pricing rules, including a $100 upfront fee and 1.5% variable fee on Prime Exclusive Discounts, while Bradley highlighted Amazon’s added FAQs sent to Helium 10 to help sellers navigate the changes—clarifying topics like early-submission discounts, how promotional sales are calculated, when fees are charged, how often deal recommendations refresh, whether pricing can be edited, and how coupon activity now affects the 30- and 60-day lowest price requirements.

New Feature Alert: Helium 10 has launched TikTok Shop UK support, letting sellers convert Amazon UK listings into TikTok Shop-ready listings with AI in seconds. The feature is now in Platinum and Diamond members.

Walmart says ChatGPT checkout converted 3x worse than its own website
https://martech.org/walmart-says-chatgpt-checkout-converted-3x-worse-than-its-own-website/

Strategy of the Week: Helium 10’s Search Query Analyzer lets sellers review up to 12 months of Amazon search query performance data with AI insights in seconds, helping uncover top-converting and low-visibility keywords. Upgrade your membership to Diamond with code SSP20 for up to 20% off for 6 months.

Reminder: Amazon’s commingling policy ends March 31st, meaning brand owners can rely on UPCs instead of FNSKU labels for many products. The change could simplify sellers' prep and labeling.
Commingling practices will end effective March 31, 2026
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSktDTEM5N0s5MkRBWFAy

Amazon is about to make things a lot harder for the post office
https://qz.com/amazon-cuts-usps-package-volumes

Webinar: 10 Strategies That Could Get you $10K
Bradley Sutton and Shivali Patel will host a live March 31 workshop sharing 10 proven strategies that can directly grow sales and profit, including one tactic that added $11K in profit.

That’s it for this week’s Weekly Buzz. Thanks for tuning in, and we’ll see you next Wednesday for more news, updates, and strategies to help you stay ahead in e-commerce.

(Timestamps) -

In episode 507 of the AM/PM Podcast and Weekly Buzz, Bradley covers:

00:00 - Introduction
00:42 - Amazon announces Prime Day 2026 Dates!
04:24 - Did Amazon Make Prime Day Deals More Expensive?
12:42 - Migrate your Amazon UK Listings to TikTok Shop UK
14:20 - Amazon Big Spring Deals Live
17:17 - ChatGPT Checkout on Walmart Was a Failure
19:57 - Analyze 1 Year of SQP Data In Seconds
23:58 - Reminder: Comingling Ends Next Week!
24:49 - Amazon vs. Post Office
26:13 - 10 Strategies That Could Get you $10K

View Details

Want higher Amazon conversions? Shivali and Carrie break down a real listing to reveal image, copy, keyword, and AI optimization strategies sellers can use fast.

What separates an average Amazon listing from one that consistently converts? In this Helium 10 Listing Teardown episode, Shivali Patel and Carrie Miller break down a real product listing and show Amazon sellers how to evaluate every part of it with a sharper eye. From the main image to the A+ Content, they explain how small changes in positioning, clarity, and context can make a big difference in click-through rate and conversions. The lesson is clear: every image should communicate one strong idea, and every part of the listing should help shoppers instantly understand the product and why they should buy it.

The episode also highlights how sellers can use customer feedback and copywriting strategies to improve conversions. Shivali and Carrie talk through why vague or repetitive messaging weakens a listing, why lifestyle context matters, and how reviews can reveal both your strongest selling points and your biggest conversion blockers. For Amazon sellers, this is one of the most practical takeaways from the episode: if your listing promises machine washability, your packaging, tags, and product details all need to match. Better listings are not just about better keywords. They are about building trust, reducing confusion, and attracting the right buyer.

From there, the episode dives into Helium 10’s Listing Analyzer and Listing Builder tools, showing how sellers can compare competitors, find meaningful keyword opportunities, and optimize listings faster using real Amazon data. They cover how to use search query performance, brand analytics, historical keyword data, and AI-assisted writing to create stronger titles and bullets without wasting hours doing manual research. For Amazon sellers looking to improve visibility and conversions in an increasingly AI-driven marketplace, this episode is a useful reminder that better rankings start with better relevance, messaging, and listing strategy.

In episode 506 of the AM/PM Podcast, Carrie and Shivali discuss:

00:00 - Introduction
01:33 - How This Listing Audit Mindset Can Improve Any Amazon Listing
02:11 - First Impressions Of The Bat Bath Mat Main Images
06:07 - What Product Images Should Communicate To Shoppers
08:42 - Why Lifestyle Images Can Increase Conversions
10:18 - A+ Content Mistakes, Repetition, And Clearer Messaging
14:14 - Using Reviews To Uncover Selling Points And Conversion Issues
17:23 - Improving Titles, Bullets, And Keyword Relevance
25:37 - Rufus, Backend Descriptions, And Listing Context
27:20 - Using Listing Analyzer To Compare Competitor Images
35:15 - How Listing Builder Finds High-Value Keywords Faster
45:00 - Using AI To Write And Refine Amazon Listing Copy
50:17 - Final Takeaways For Optimizing Listings Faster With Helium 10

Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started:

Get the Ultimate Resource Guide from Bradley Sutton, Carrie Miller, and Shivali Patel for tools and services that he uses every day to dominate on Amazon!
New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.
Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.
Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.
The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today!
Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!
Check out our other Amazon FBA podcasts including the Serious Sellers Podcast, as well as our Spanish and German versions!

You can also listen to the AM/PM Podcast on YouTube here!

View Details

Amazon is driving traffic and shoppers beyond Amazon.com, new Sponsored Products prompts are rolling out, and 1-hour delivery is now launching in select cities. These and more on this week’s episode of the Weekly Buzz.

We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Amazon Opens Shop Direct to More Merchants in E-Commerce Pivot
https://www.techbuzz.ai/articles/amazon-opens-shop-direct-to-more-merchants-in-e-commerce-pivot

Sponsored Products prompts and Sponsored Brands prompts
https://advertising.amazon.com/en-us/resources/whats-new/unboxed-2025-sponsored-products-and-sponsored-brands-prompts/

For our new feature alert, Helium 10 Review Insights is back, helping sellers instantly see what buyers love, hate, and what is hurting ratings so they can fix listings faster, beat competitors, and drive more sales.

Amazon launches 1-hour shipping in US cities to challenge Walmart
https://finance.yahoo.com/news/amazon-launches-1-hour-shipping-100457426.html

Walmart quietly makes a key change in every store
https://finance.yahoo.com/news/walmart-quietly-makes-key-change-181000250.html

Advanced sellers should consider upgrading to Helium 10 Diamond to unlock deeper historical data, brand analytics, search query insights, and share-of-voice tools that make competitor and market analysis much easier. Use code: SSP20 to get 20% off for 6 months.

That’s it for this week’s Helium 10 Weekly Buzz. Thanks for tuning in, and we’ll see you next week with more updates, tools, and strategies to help you stay ahead in e-commerce.

In episode 505 of the AM/PM Podcast and Weekly Buzz, Carrie talks about:

00:00 - Introduction
00:41 - Amazon Sends Traffic to More 3rd Party Websites with Shop Direct
03:40 - Sponsored Product Prompts and Sponsored Brands Prompts are now Available for US Amazon Sellers
07:51 - New Feature Update: Helium 10 Review Insights Is Back!
12:00 - Amazon Launches 1-hour Shipping
14:39 - TikTok Influencer Finder and Messenger Tool
18:29 - Walmart Rolls out Digital Price Tags in Stores
21:16 - Special Offer From Helium 10

View Details

What is the new gold standard for optimizing Amazon listings in 2026 for keywords and Amazon AI like Rufus? Discover how to do in seconds what used to take hours.

What does it take to build a high-performing Amazon listing in 2026? In this episode, Bradley Sutton breaks down the new gold standard for listing optimization and explains why sellers can no longer rely on keyword stuffing or traditional SEO alone. Today’s best listings need to balance keyword indexing, conversion-focused copy, and AI-ready content that works for tools like Amazon Rufus.

Bradley walks through the full listing optimization process using a real product example, showing how sellers can pull keyword intelligence from multiple sources like Cerebro, historical keyword trends, Amazon’s Search Query Performance, and Amazon Brand Analytics. He explains why this layered approach gives Amazon sellers a much more complete view of what actually drives visibility and sales. For Helium 10 users, the biggest breakthrough is that the new Listing Builder can now combine this process into an 8-in-1 keyword research workflow, turning what used to take hours into something that can be done in seconds.

The episode also highlights how Helium 10’s Listing Builder goes beyond keyword collection. With new AI features, sellers can analyze product images, customize brand voice, use competitor ASINs for style inspiration, prioritize must-win keywords, and generate listings designed for both Amazon search and AI-assisted shopping. Bradley and Andrew also show how Rufus optimization helps sellers answer shopper questions directly inside the listing, including use cases and objections that may never appear in standard keyword research.

If you sell on Amazon and use Helium 10, this episode is a must-watch. It shows how to create listings that are built for the real online shopping environment of 2026, where success means ranking in search, converting shoppers, and giving Amazon AI the context it needs to help close the sale.

In episode 504 of the AM/PM Podcast, Bradley and Andrew discuss:

00:00 – Introduction
01:20 – Why Listing Optimization Must Balance SEO and AI
05:02 – Using Xray & Cerebro to Find Core Competitor Keywords
09:23 – Why You Must Exclude Variations in Keyword Research
10:18 – Using Historical Keyword Data to Find Past Winners
12:05 – Search Query Performance and the Keywords That Actually Drove Sales
15:18 – Using Brand Analytics to Validate Competitor Converting Keywords
17:45 – Helium 10 Listing Builder’s 8-in-1 Keyword Research Workflow
24:02 – Why Modern Listings Need SEO, GEO, and Rufus Optimization
32:53 – AI Image Analysis, Brand Voice, and 10-Bullet Listing Strategy
37:36 – Enhance With Rufus: Answering Shopper Questions Inside Your Listing
40:00 – Generating the Listing and Prioritizing Top Keywords Automatically
44:18 – Why Rufus Optimization Matters for Conversion in 2026

View Details

How will Amazon address the ad fees charged during the Thursday outage? Gain up to 23% more sales this spring. And Walmart is now rolling out digital labels nationwide over physical tags.

Amazon convenes ‘deep dive’ internal meeting to address outages
https://www.cnbc.com/2026/03/10/amazon-plans-deep-dive-internal-meeting-address-ai-related-outages.html

Sellers Say Amazon Charged Ad Fees throughout Thursday’s Outage
https://www.ecommercebytes.com/2026/03/07/sellers-say-amazon-charged-ad-fees-throughout-thursdays-outage/

Amazon Seller Central: Refresh your product detail page videos this spring
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHTUZaTlU3VlNDTUZVQVRH

Walmart to add digital price labels to all US stores
https://www.newsnationnow.com/business/walmart-digital-price-labels-stores/

Seller reactions to TikTok Shop changing stance on shipping and fulfillment
https://www.retailbrew.com/stories/2026/03/05/seller-reactions-to-tiktok-shop-changing-stance-on-shipping-and-fulfillment

In episode 503 of the AM/PM Podcast and Weekly Buzz, Shivali covers:

00:00 - Introduction
00:41 - How Will Amazon Address Ad Fees Charged During the Outage?
04:27 - Listing Builder Updates: Consolidated ABA & Keyword Research Experience
09:13 - Download our Helium 10 App for Improved Visibility
10:48 - Add Videos to Listings for Up to 23% More Sales This Spring
12:09 - Walmart Replacing Paper Tags with Digital Labels Nationwide
13:30 - Search Query Analyzer
17:06 - TikTok Shop Shipping Shakeup Sparks Seller Debate

View Details

In this episode, let’s talk about advanced Amazon seller strategies that are discussed only in private. We pull back the curtain on what elite sellers are quietly doing and what you should start testing next.

Most sellers focus on the obvious levers, ads, keywords, and pricing, while the real winners quietly play a different game. In this AM/PM episode, Bradley Sutton and 8-figure seller Leo Sgovio unpack the strategies top Amazon sellers rarely say out loud, from backend ranking fixes to AI-driven creative and off-Amazon intel.

Leo breaks down how Amazon browse tree changes can silently wreck rankings, and how to repair it using Category Listing Reports plus the BrowseTree Guide so your attributes match what Amazon actually accepts. Then he shows how some sellers “launch” with huge review counts by consolidating variations and even leveraging international review history. From there, the episode shifts into speed: AI tools to generate better hero images, systems to make your site crawlable for LLMs, and how press releases can help you appear in Google AI Overviews faster than traditional SEO.

Finally, Leo goes outside Amazon: using Reddit for GEO, finding Shopify winners by tracking checkout traffic, and reverse-engineering competitor funnels through the Meta Ad Library and presell pages. He closes with a warning every brand should hear: a black-hat cloaking attack that can suppress your Buy Box. If you want tactics you can apply today and threats you need to defend against tomorrow, this one is a must-listen.

In episode 502 of the AM/PM Podcast, Bradley and Leo discuss:

00:00 - Introduction
02:34 - Strategy 1: How To Fix Your Tanked Rankings Due To A Wrong Product Categorization
12:11 - Strategy 2: How To Uncover Your Competitor Just Launched a Product with 100+ Reviews
17:02 - Strategy 3: Quickly Brainstorm New Hero Image with this Gemini Gem
19:35 - Strategy 4: Enable your Website to be Indexed by LLMs with this Automated GPT
24:09 - Strategy 5: Show Up in Google AI Overview in 7 Days
27:18 - Strategy 6: Where to Find Inspiration for your Product Creatives and Listing Images
31:38 - Strategy 7: Dominate Reddit for AEO/GEO
36:56 - Strategy 8: Discover Shopify's Top Selling Stores
40:24 - Strategy 9: Exploiting Competitors Outside Traffic Funnels
45:48 - How to get more Advanced Strategies Monthly
53:56 - Strategy 10: How to Control the Order of the Variations on your Listing
54:47 - Legal and Ethical Disclosure
54:57 - Threat Alert: Cloaking attack with fake retail pages can suppress your Buy Box, how it works, and what to watch for

View Details

Meta no longer accepts credit cards, ChatGPT is converting better than organic search, and Amazon Multi-Channel Fulfillment gets key updates plus more buzzing news in this week’s episode!

Meta Ends Credit Card Payments for DTC Ad Accounts—Amazon Next?
https://www.ecomcrew.com/meta-ends-credit-card-payments-dtc-advertisers/

A new analysis of 94 e-commerce sites found ChatGPT referral traffic converts 31% higher than non-branded organic search (1.81% vs 1.39%), driven by stronger buyer intent from AI-assisted shoppers. While AI traffic volume is still small, it’s growing fast, making AEO/LLM optimization (structured content, FAQs, and schema) an early-mover advantage rather than a replacement for SEO.

Helium 10’s new Listing Builder AI is now available to Diamond members and is built to save major time by pulling keywords from multiple sources and generating an optimized listing with AI—complete with an SEO score and the option to match the tone/style of a listing you like. Want the full walkthrough and strategy behind it? Watch the webinar replay here: https://h10.me/listingreplay

Helium 10 Diamond members also now have a new Follow Up tool feature that lets you set a preferred time window for automated emails and review requests.

How Walmart is extending its brand advantage in the U.S. retail landscape
https://yougov.com/en-us/articles/54191-how-walmart-is-extending-its-brand-advantage-in-the-us-retail-landscape

Amazon Gives Sellers an Agentic Window Into Their Business
https://www.pymnts.com/artificial-intelligence-2/2026/amazon-gives-sellers-an-agentic-window-into-their-business/

Explore, visualize, and act on your data with a new AI-powered workspace
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRlNHOEhTUzgzQ0JTQ0s2

In episode 501 of the AM/PM Podcast and Weekly Buzz, Carrie covers:

00:40 - Meta Cuts Credit Card Payments for DTC Advertisers
03:32 - Chat GPT Ecommerce Traffic Converts Higher than Organic Search
06:21 - Changes to Multi-Channel Fulfillment
08:10 - New Feature Update: Listing Builder AI
12:17 - Walmart is Expanding its Brand Advantage
14:31 - How Historical Data Can Give You a Competitive Advantage
19:13 - New AI-Powered Assistant to Visualize Data

View Details

Amazon may be testing a major review change, with some shoppers seeing only 10 reviews unless they apply for more. Amazon clarifies its multiple account policy. Plus, it’s Episode 500 of the AM/PM Podcast!

In this episode, we’re switching things up with a fresh new look, and it’s the perfect time because this is Episode 500 of the AM/PM Podcast! Join us for a quick trip down memory lane as we celebrate nearly 10 years of the AM/PM Podcast and keep Manny Coats’ classic “How cool is that? Pretty cool, I think.” spirit alive.

Amazon reviews might be acting weird again, and it could be more than just the usual “dog page” error some shoppers have seen for months. In this week’s first story, Bradley shares a new test showing up on certain customer accounts where you can only view 10 reviews and then have to “apply” to see more, with Amazon promising an email response within five business days. If this expands, it could push more shoppers toward Rufus-style review summaries rather than reading reviews directly, and it could significantly impact how sellers and tools analyze review data. Especially after Amazon’s crackdown that removed Helium 10’s Review Insights. The good news: the Helium 10 team is working on a new, fully “Amazon-compliant” version that still provides high-quality review insights, and Bradley asks viewers to share in the comments if they’re seeing the same review limits and whether they think it could roll out more widely.

Amazon Seller Central: Account health tips for multiple selling accounts
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVVFVQ1RDRThCSlJXUUhK

Helium 10 New Feature Alert! Check out the new upgraded Cerebro with new Sponsored Rank filters, so you can instantly spot keywords where multiple competitors are bidding top of search. It’s a fast way to see which terms rivals are fighting for most, and what should be on your ad radar next.

Amazon Seller Central: Upload Images now provides faster uploads and more flexibility
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHTE5HMzJYWTlMRExVUUha

Seamlessly reach relevant audiences with enhanced targeting capabilities from Amazon Ads
https://advertising.amazon.com/en-us/resources/whats-new/amazon-ads-introduced-enhanced-targeting-capabilities/

Next week brings a free AI monthly workshop with expert Andrew Bell showcasing Helium 10’s revamped Listing Builder, now an all-in-one “8-in-1” workflow that combines keyword research with AI optimization, including Rufus question targeting. Register here: http://h10.me/aim3226

If you’re in New York City, you can also catch Bradley in person at the ASGTG conference in Brooklyn on Thursday, March 5. It’s the 12th ASGTG event and his first time attending in eight years, so it’s a rare chance to meet up, network with sellers, and hear from a lineup of strong speakers. And yes, it’s famous for the food, apparently “Michelin-starred for an Amazon conference” levels, so come for the content and connections, and stay for the bites. Register here: http://h10.me/asgtg

Thanks for tuning in! Check back next week for more buzzing updates and strategies to help you stay ahead in e-commerce.

In episode 500 of the AM/PM Podcast and Weekly Buzz, Bradley talks about:

00:00 - Introduction
00:44 - Episode 500 of the AM/PM Podcast!
03:07 - Is Amazon Hiding Reviews From All Amazon Customers?
07:35 - Amazon Multiple Account Policy Clarification
10:45 - How To See What Keywords Competitors Are Advertising Top Of Search
13:06 - Amazon Seller Central Image Upload Update
14:27 - Faster Way to Search Amazon Brand Analytics
18:19 - Amazon Ads Display and Video AI Targeting
20:10 - Upcoming Webinar and New York Event

Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started:

Get the Ultimate Resource Guide from Bradley Sutton, Carrie Miller, and Shivali Patel for tools and services that he uses every day to dominate on Amazon!
New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.
Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.
Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.
The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today!
Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!
Check out our other Amazon FBA podcasts including the Serious Sellers Podcast, as well as our Spanish and German versions!

You can also listen to the AM/PM Podcast on YouTube here!

Transcript:

Bradley Sutton:

Did Amazon make a huge new review update where for most people reviews won't even show up anymore? Amazon has clarified its multiple account policy. These stories and more on today's weekly buzz. Oh, by the way, this is episode 500 of the AM/PM podcast. How cool is that? Pretty cool. I think. Hello everybody and welcome to another episode of the AM/PM podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz where you give you a rundown of all the goings on in the Amazon Tik TOK shop and e-commerce world. We let you know what new features Helium 10 has, and we also give a training tip of the week.

Bradley Sutton:

So let's get started and see what's buzzing. All right, guys, this is a new look. If you guys are watching this on the, our YouTube channel, uh, and the reason why we're doing something a little bit new, we're going to be testing out some new looks for the Weekly Buzz here because this is episode 500 actually of the AM/PM Podcast. Now, as you guys know, the, the Weekly Buzz has not been on the AM/PM podcast the whole time. It just actually started here a few months ago, but going back to the original guys, do you know when the very first ever AM/PM podcast was take a look here on a, it's on our YouTube channel for AM/PM podcasts. It was almost exactly 10 years ago.

Bradley Sutton:

Guys, the first episode dropped or March 4, 2016 on YouTube and now here almost exactly 10 years later, we have episode 500. Now, you know, throughout the, the years, we have had a lot of episodes on the AM/PM podcast. It was actually, uh, around, uh, when was this looks like, uh, 2017 when we started doing a, uh, the special intro that Manny would do. And actually, if you notice, uh, since we took the AM/PM podcast, uh, as host back, you notice what we do something very similar. Uh, now also to try and keep the spirit of the origin of the AM/PM podcast. Remember guys, before Helium 10 was around, the AM/PM podcast was here, right?

Bradley Sutton:

The AM/PM podcast predates the, uh, you know, Helium 10. And so this is a, a big legacy for us here. And we want to remember the legacy that, you know, the founder of the AM/PM podcast, Manny coats did. That's why we integrate some of his catchphrases. Like how cool is that? Pretty cool. I think. And some of the other like intros and things that, that, that he would do. So, uh, hope that we were able to, to keep the legacy. Now, interestingly enough, speaking about the Weekly Buzz, the very first time we uploaded Weekly Buzz on YouTube, I know we used to do it somewhere else too. We were doing it since like 2019. I can't find where those videos were uploaded.

Bradley Sutton:

It might've been Facebook, but the first episode that we had launched of the Weekly Buzz on YouTube was actually three years ago on the Helium 10 channel, when we had different employees here at Helium 10, uh, doing a Weekly Buzzes. So we've come a long ways, guys, 500 episodes and I love doing the AM/PM podcast. And I love also doing the Weekly Buzz, letting you guys know what's buzzing.

Bradley Sutton:

So let's go ahead and hop into our first news story of the week. This is something that could be a Red herring or a false alarm but Part of this hasn't going on for a while All right So for some of us as you guys know when you hit reviews on Amazon like here I'm in a Graceful by Design Bible verse mapping journal. I hit the review count, right? It goes to the bottom and I scroll down here and I hit see more reviews. I get a dog page.

Bradley Sutton:
All right, so a lot of people have this this has been going on for months but now, there's something new where in a lot of accounts not everybody But Amazon is doing something where it says you can only see 10 reviews and you have to apply to be able to see more. I can't do it on this browser But let me bring another window into the screen here just a moment But for other customers like here in my account, this is a different I have to have a different window here because it's blocking me and unfortunately, I didn't screenshot how this looked and I clicked on something I'll try and explain what it was But when I click on that more reviews that more reviews page and scroll down here to the bottom I actually don't get a button that says see all reviews, but there was a button right here that said hey, apply to see more reviews and I clicked on it and then it says your request to see more reviews has been sent. You'll receive an email within five business days.

Bradley Sutton:

Remember this is all as a customer now, this is kind of shocking to me because First of all as you guys know Amazon made Helium 10 take away our Review Insights tool where we could just download all the reviews and you know Allow you to parse through it and see what the common words are Amazon in like their AI crackdown which is kind of ironic because our tool had nothing to do with AI But it just got caught up in there since we're the biggest person who was looking at reviews. And so you guys know that Review Insights was taken away, but there's still other, you know Chrome extension and stuff out there that we're still doing it because they're not as big as us And so like Amazon didn't care too much about them. But here's the thing like This is kind of a significant change if for a lot of customers Amazon is saying Oh, no, you can only see 10 reviews now. What does that mean?

Bradley Sutton:

That means they'd be pushing people to like Rufus Right to be able to see what the summary of the reviews is and that by itself first of all I cannot imagine this being permanent but like that to me is an FTC lawsuit waiting to happen, right? So I kind of scared you guys with you know with the whole headline and how I started this but my personal opinion and guys I do not know any more than the next person I don't have any inside information from the Department of Amazon who's doing this But I cannot imagine any world where Amazon is gonna say hey for everybody You can only see 10 reviews now like they would be sued to high heaven like what I can't see what people think about this product, you know per se but who knows, you know, like I've been I've been wrong before about these things sometimes Amazon does stuff that might seem counterintuitive right but imagine a world where that does go through and customers can't see those reviews anymore like we're gonna see a big increase in people, you know finding out about Rufus and learning about it because through Rufus I mean even me even now I use Rufus sometimes to like summarize the reviews But then as Amazon sellers this would obviously affect you guys those of you who still use some kind of rudimentary means to download the reviews or you guys are doing what Amazon doesn't want you doing and that you have an AI who goes and tries to download the reviews that might not be available to you anymore.

Bradley Sutton:

Well guys, you know regardless of what Amazon is gonna do from the instant that we stop or we stop showing review insights. We were working up on a backup plan. So myself and Vincent on our team, we're gonna have something hopefully for you guys soon. And I say we as in like I don't have anything to do. I'm like not a developer I just came up with the concepts and our hard workers at our team are the ones who actually put it into it to play. But we're gonna have a brand new version of Review Insights soon That is a hundred percent Amazon compliant and gives you some insights into reviews without breaking Amazon's policies about downloading reviews or trying to use AI to summarize them, etc. So be looking out for that, but let me know what you guys know or what you guys think in the comments below. Could this possibly roll out to everybody where Amazon's just gonna stop Amazon buyers from being able to see a lot of reviews I mean for a while You've only been able to see like I don't know 50 or 100 could it be going down even more time will tell I guess.

Bradley Sutton:
All right next up, this is just from a Seller Central and it's entitled account health tips for multiple selling accounts. This has been clarified. I think, you know, pretty much like most people understand that. Yes, you can have multiple selling accounts. Those of us old schoolers remember that back in the day you couldn't have multiple accounts and you'd have to like kind of hide it.

Bradley Sutton:

Now, that being said, it's interesting to note about what this says here. It says here, our multiple accounts policy allows you to operate one account per region unless you have a legitimate business need for owning more. Right. But here is the situations. That's a legitimate business deed. It says you may open separate accounts when you have distinct brands with different storefront names, manufacture products for separate companies or participate in programs, requiring separate accounts.

Bradley Sutton:

For example, if you've registered one brand that sells soap and another that sells pet food, you can maintain two accounts to simplify management. So if you guys want to see all of the details of the policy on your dashboard, we have a link right here down below. There is a link to the seller code of conduct that talks about multiple accounts, but here's the part that's important. This is not necessarily new. This is as old as time, as long as this policy has been around, but it's something that's a good reminder. It says here, learn how policy issues affect related accounts.

Bradley Sutton:

It says, if there's a violation of our selling policies or the seller code of conduct for one account, all your related accounts may be impacted. Depending on the situation, we could cancel listings, suspend, deactivate accounts, suspend payments across all your selling accounts, right? So this is something that's important to understand is yes, you can have multiple accounts, but still a lot of sellers, including myself, we take the same measures that we did back in the day when Amazon frowned more on multiple accounts.

Bradley Sutton:

And that is we keep our accounts completely segregated for this exact reason that, that they're, that they're talking about here. Basically, what does that mean? Segregated? When I launch a new Amazon account, if I don't want to tie it to my other accounts, what I do is I usually get a remote server. You know, there are these like, it's like renting a computer in another place. And that's where I create, I log in remotely to that computer.

Bradley Sutton:

And that's what I use to create the account. And then that's the only place where I ever log in on an admin account, right? From the, from day one, from that account, what I do is I then make a sub account and now it's the sub accounts that I log in on my personal computers and things like that, right? This is a way where, Hey, heaven forbid, something happens to one of my accounts. They're not all hopefully tied together so that all my accounts all of a sudden get suspended. So it's important to review these policies, guys, especially if you're thinking of having multiple accounts or you do have multiple accounts.

But you know, some people might think I'm paranoid the way I do things, but I just don't want any beef, you know, with Amazon. And so that's why I do it that way.

Bradley Sutton:

All right, next up we have our new feature alert of the week. And this is in Cerebro our most used tool. You guys, a while back years ago, we have seen this feature where it's called the advanced rank filter. And if those of you old school, you guys might have remembered, this was a feature that I actually dreamt like it was in a dream I had.

Bradley Sutton:

And then I took it to the product team and five months later it was, it was a tool that's never happened before. I'm not sure it's ever going to happen again, but it just shows you how much I live and dream and breathe Helium 10. But if you look here, the old, the, the one that was the dream filter was number of organic competitors and competitor organic rank.

Bradley Sutton:

Basically what that has meant is if we have like five competitors, I can say, Hey, show me the keywords where at least one and a max of two or whatever I want was ranking between one and 10 or one and five. So it's like, Hey, who's showing up organically at least once or multiple competitors are all in the top 10 or top 30 or top 100 or whatever. But what we never had was something for a sponsored ranks.

Bradley Sutton:

What if you want to know, Hey, out of all of these coffin shelves that I just put here into Cerebro, how many of them or what keywords have at least two of these competitors advertising top of search, like in the top like seven positions. All right. So what I would do here, these are our brand new filters under number of sponsor competitors on a put minimum two and competitor sponsored rank between one and seven.

Bradley Sutton:

And let's see if there are any keywords here that are going to show up and look at that. There's seven filter keywords, coffin shelf, large coffin, bookcase, coffin shelf or wall. Where is this data coming from? It's coming from the sponsored rank count and average. And so as you can see, if I put my mouse over here, I can see that Helium 10 has detected multiple competitors, all advertising in the top of the search. And so this is a great way to be able to see, Hey, what are the most important keywords from an advertising point of view that my competitors are concentrating on? So I hope you guys can take this new feature for a test drive. I believe this is in all plans, Platinum and Diamond and above.

Bradley Sutton:

Next up another new update from seller central. They talked about this week entitled in this article, upload images now provides faster uploads and more flexibility. All right. So there's an upload image section where you can do things in bulk, you know, as opposed to editing your listing one by one, and then going to the pictures tab, you can actually upload, uh, the, uh, you know, images.

Bradley Sutton:

Now this is not new, but what's new? Well, now you can actually upload both multiple individual images. It says, and zip files, right? That's pretty cool because like sometimes you might get zip files from your designers, right? And then you have to unzip it and then copy it to your desktop and then upload it. But now, no, you don't have to you can upload a zip file directly to Amazon seller central. You also now have flexible file naming. Amazon says and simplified sibling ASIN management. What does that mean?

Bradley Sutton:

Well, let's say you've got a listing that has a lot of variations, a lot of child items instead of one by one, adding the images for each one, maybe like coffin shelf, maybe, uh, you know, all of the images about the coffin gift box are the same. That's what it is for my coffin shelf. Instead of having to upload it every single to every single color, I can take that one gift box image and upload it across like all of the siblings or all of the children, uh, listing. So if you guys want more information, check the link below.

Bradley Sutton:

All right, next up, we've got our strategy of the week and it is going to be handled by Carrie and she's going to be talking about Amazon brand analytics.

Carrie Miller:

This is another powerful feature in Helium 10 that you're not going to find anywhere else. So if you remember the 4th of July decorations product that we analyzed earlier, well we used historical data to see which keywords drove sales in past peak seasons. So what I want to do is take this a step further and we're going to use brand analytics to, to get some historical data.

Carrie Miller:

So Amazon's brand analytics shows us the top three most clicked and highest converting products for a given keyword. And it even tells us the conversion share, how many sales came from a specific search term. So, and again, with brand analytics, you need to make sure that your Helium 10 account is connecting connected to seller central and you have access to brand analytics in order to get this data.

Carrie Miller:

So again, it's going to show the top clicked and top converted. Now what I have here is I actually have searched that top ASIN from the 4th of July and I'm basically checking for this week, the week of the 5th of January 5th to the 11th. And I'm not going to see a lot of product rankings for like 4th of July, but I have seen, I am seeing a lot of other things.

Carrie Miller:

Like I see patriotic decorations, red, white, and blue, patriotic party decorations. So there's quite a bit of decorations actually being searched in January. But what if I wanted to go back and I want to see all of those, you know, basically keywords that this particular product is, you know, showing for up for in the top three clicked and top converted products.

Carrie Miller:

So I'm going to go to black box and I'm going to paste in the ASIN of that particular product again, and I'm going to just go here and I'm going to go back in time and I'm looking even for Memorial Day. So I want to see all those Memorial Day keywords even. So maybe I'll just go, you know, May and all of these weeks and I actually can check all of these weeks instead of having to download this individual information and kind of figure out all the spreadsheets and kind of just sort through it all.

Carrie Miller:

And this would take hours and hours and hours before, but I'm just going to actually, I'm going to go through July or June. And so I'm going to just basically find all the keywords and I'm going to apply the filters. I want to find all the keywords where this product was ranked in the top three and top click converted.

Carrie Miller:

And it is actually going to show you what week. So week 21, week 22. So we've got red, white and blue decorations and where it's ranking here. So we've got all of this incredible data. We've got 55 really highly important keywords for this product. You've got even firework decorations.

Carrie Miller:

So we've got patriotic birthday decorations, American parties. So people are having American parties, a lot of really great keywords, independence day, decorations, patriotic decorations. So you can find all of those keywords that this particular product is ranking for error, basically being the top click and top converted for this particular product.

Carrie Miller:

So why is this a game changer? Well, this data has always been available in seller central, but getting it took hours and hours of downloading, filtering, and sorting through millions of rows of keyword data. And honestly, I wasn't really able to do it because it, it, every time I tried to download it, it would just take hours and hours.

Carrie Miller:

And I think you really needed a developer to do that. But with Helium 10, I get instant access to Amazon's own insights, not just guesses, but actual clicks and conversions data straight from Amazon. And that's it for this advanced strategy, a unique feature only in Helium 10. And it's available to diamond plan members with brand registry. And it saves hours of manual work while uncovering hidden keyword opportunities.

Bradley Sutton:

Thank you very much, Carrie. That is one of the features that is used on our Diamond plan guys. Diamond is our most popular plan. Make sure to give it a test drive. Use code SSP20 if you guys are interested in signing up for the diamond plan once a month, you just get 20% off. You can cancel at any time, but brand analytics is one of the top features you cannot get anywhere else. Make sure to get the diamond plan so you can take advantage of that.

Bradley Sutton:

All right. Next article of the week is from Amazon advertising. It's entitled seamlessly reach relevant audiences with enhanced targeting capabilities from Amazon ads. Now this is affecting a display video, an audio campaigns and product and in-market category. So this is an AI powered multi-signal intelligence is what Amazon is calling it to autonomously combined behavioral and contextual signals. I need to autonomously figure out what the heck this, these phrases mean.

Bradley Sutton:

This is a language to advance for me. And anyways, Amazon continues. It's streamlines campaign setup and eliminates the need to create multiple line items for different targeting approaches. Now the first part is product targeting. It says it enables advertisers to reach shoppers in market for specific products by leveraging Amazon's proprietary shopping signals to connect with audiences interested in complimentary products. All right.

Bradley Sutton:

So, you know, Amazon has tons and tons of data on how people shop and their behaviors and stuff. And so basically it's using AI now to help your, you know, sponsor display product targeting campaigns to reach relevant audiences. So basically under the targeting tab, you are going to see a new button that says add targeting with AI.

Bradley Sutton:

And that is what, you know, this announcement is about now. Why is this important? Amazon says by leveraging Amazon's proprietary shopping and search signals through AI powered optimization, advertisers can reach high intent audiences, whether they're shopping for specific products, browsing categories, or engaging with content all while maintaining control over their targeting strategy.

Bradley Sutton:

All right. So as with almost anything that Amazon advertising comes out, it's worth a try. Those of you using sponsored display and sponsored video, give it a try and let us know what you think.

Bradley Sutton:

All right. Next week, I believe the first one is going to be on March 2nd, which I believe is Monday or Tuesday. Guys, I am doing a special workshop with AI expert, Andrew Bell. We're going to be talking about Helium 10's game changing new listing, but why is it game changing? I don't use that word. Always. It changes the game because the game before was all right, I need to make a listing. I have to run Cerebro regular search. I'm going to do Cerebro opportunity keywords.

Bradley Sutton:

I'm going to do historical Cerebro. I'm going to do an advanced rank filter in Cerebro. Kind of like the one I just showed you guys today. Now I go to Amazon brand analytics. Now let me go ahead and go into search, create performance. And you tie in all of these keyword data points. And then you create your listing with something with AI, perhaps that was, you know, created two years ago. Well, why the game has changed now is listing builder is now eight and one. You can do all of that in just one step, right?

Bradley Sutton:

And you, we have a completely revamped scoring system. I talked a little bit about this last week in the Weekly Buzz, but what we are going to do on Monday in this workshop, we're going to show you the gold standard of what you should be doing when you're creating a new listing or optimizing an existing one, leveraging both the most up-to-date best practices for Amazon SEO with AI. All right.

Bradley Sutton:

AI is going to create the listing for you, but it's also being been designed by Andrew to help optimize for AI. For example, there's a field now where you can enter ASINs and we will make sure that your listing answers the questions from Rufus for those ASINs. What are the questions that the Amazon AI algorithm, including Rufus asks about commonly about products?

Bradley Sutton:

We're going to make sure that it's still going to use all the keywords that you find in your keyword research, but now it's going to make sure that your listing is written in a way where it is optimized also for AI. So guys, this is a super, super important workshop we're doing. If you guys want to register it's free of course,

Bradley Sutton:

h10.me/aim3226. All right. H10.me forward slash AIM. Uh, next week also in person, if you guys want to meet me, anybody in New York city, I'm going to be at the ASG TG conference, the 12th one for the first time in eight years, I am going to be there in Brooklyn, New York, Thursday, March 5th. If you guys want tickets, go to h10.me/asgtg. There's going to be some great speakers there. This conference hands down has the best food that you've ever had. And an Amazon conference is like Michelin starred pretty much.

Bradley Sutton:

So, you know, come for the great talks, stay for the food, whatever the reason is, it'd be great to see you this Thursday. All right, guys, those of you watching on YouTube, let us know what you think of this new format. Uh, let us know in the comments below. You want us to tweak a little something. Let us know in the comments below. Thank you guys for tuning in. We'll see you next week to see what's buzzing.

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Build 100 TikTok Shop orders per day without messing up your Amazon sales. Our guest reveals what finally made it “click,” plus the mistakes that almost shut it down.

If you’ve been wondering how to hit 100 TikTok Shop orders per day without cannibalizing your Amazon business, this TikTok Thursday episode is built for you. Host Shivali Patel sits down with Alina Vlaic, an Amazon seller, operator, and owner of the AZrank agency, who’s been deep in the trenches, to unpack what it takes to make TikTok Shop work consistently (not just a lucky spike).

Alina walks through the behind-the-scenes journey: what she focused on first, the signals that told her a product could win on TikTok, and the moments where things went sideways. On TikTok Shop, momentum can change fast. This episode gives you the mindset and the practical direction to test smarter, avoid common traps, and keep moving even when the platform throws curveballs.

If you want a repeatable system, not vague motivation, listen through and take notes. Then pick one action to implement today, because the sellers who win on TikTok Shop are not waiting for perfect clarity. They are testing while everyone else is still overthinking.

In episode 499 of the AM/PM Podcast, Shivali and Alina discuss:

00:00 – Introduction
01:12 – Why Alina’s Known for Ranking and Indexing
04:16 – The 10-Point Practical Playbook (Amazon to TikTok Shop)
05:13 – The Proof: How They Hit Nearly $1,000/Day and 100 Orders/Day
06:27 – Key Setup: Linking TikTok Page & Shop for Shoppable Content
08:38 – Don’t Assume It’ll Work: How to Test Your Amazon Catalog Fast
11:39 – Content Strategy: Why Your Own Posting Still Matters
15:57 – The $2,000 GMV Unlock for More Creator Access
18:40 – The Drop: Violations That Crushed Visibility and Limited Orders
20:39 – The Fix: Using Tools to Escalate and Clear Violations
33:59 – Creative “Reverse Hook” Strategy
39:00 – Q&A

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Supreme Court strikes down most Trump tariffs, TikTok Shop reverses seller-shipping changes, and Helium 10 revamps Listing Builder! Catch it all on this week’s Buzz episode.

Supreme Court strikes down most of Trump's tariffs in a major blow to the president
https://www.nbcnews.com/politics/supreme-court/supreme-court-strikes-trumps-tariffs-major-blow-president-rcna244827

TikTok Shop halts plan to end independent shipping for U.S. sellers after backlash
https://www.modernretail.co/operations/tiktok-halts-plan-to-end-independent-shipping-for-u-s-sellers-after-backlash/

Helium 10 just revamped its Listing Builder tool to speed up keyword research and create optimized listings in minutes. See how the new AI workflow pulls real Amazon data and helps you write listings built for modern search and Rufus.

Shoppable Collections Beta Ending
https://sellercentral.amazon.com/enhanced-content/content-manager

Amazon Seller Central News: Update to OTDR listing deactivation process as of February 28, 2026
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVDdIVjdTQ0dQTTlFWlNG

Amazon Seller Central News: Use new dashboard to view changes to your brand’s product detail pages
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRlQzNllaNURZMzU4WDk0

Lastly, a big Amazon networking event is coming to Brooklyn, and it’s packed with tactics sellers are using right now. Get the details, grab the discount, and see why Bradley’s showing up in person. Go to http://h10.me/asgtg

In episode 498 of the AM/PM Podcast and Weekly Buzz, Shivali talks about:

00:00 - Introduction
00:43 - Tariffs Unconstitutional?
04:01 - TikTok Halts Shipping Changes
06:45 - Revamped Listing Builder
14:16 - Shoppable Collections Ending
15:35 - OTDR Listing Deactivations
17:10 - Historical Comparisons
21:18 - Review Listing Changes
23:06 - Catch Bradley on ASGTG

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Are your Amazon ads “broken” or is it something else? In this episode, we share a simple audit that reveals what’s really killing performance and the first fix that usually changes everything.

Most sellers assume Amazon PPC is the problem when the real bottleneck is often the offer. In this episode, Carrie Miller and Destaney Wishon walk through a quick, repeatable way to diagnose what’s actually holding growth back: bids, campaign structure, or your product detail page. The goal isn’t “optimize everything.” It’s to identify the one thing that’s breaking performance and fix that first.

Destaney starts with Amazon Advertising’s Brand Metrics Dashboard to compare your conversion rate and traffic vs your category. If your conversion rate is below the category median, PPC can drive clicks all day and still struggle—because you’re paying for traffic your listing can’t convert. She explains how category selection matters (sometimes you need to go broader to get better benchmarks) and why seasonality and market share shifts can fool you if you only look at your own numbers.

From there, the audit shifts into Amazon PPC fundamentals: avoid messy structures like mixed match types without a harvesting system, duplicative campaigns, and multiple ad groups that wreck budget control. The recommended approach is to use one campaign, one ad group, organized by strategy (traffic/rank vs. efficiency/profit). Then bid optimization becomes simpler: focus on the highest-spend targets first, make changes using the right attribution window (not hour-by-hour panic), and allocate budget intelligently—Sponsored Products as the core spend, with Sponsored Brands kept within a reasonable performance range.

Stop guessing and start auditing. Hit play, run the same checklist on your account, and you’ll know exactly what to fix first so your next Amazon PPC change actually moves the needle.

In episode 497 of the AM/PM Podcast, Carrie and Destaney discuss:

00:00 – Introduction
01:00 – Are Your Amazon Ads Broken (Or Is It The Wrong Fix?)
02:21 – Start Here: Amazon Advertising Brand Metrics Dashboard
03:00 – PPC Only Works If Your Listing Converts
04:04 – Conversion Rate vs Category Median
05:22 – Traffic Opportunity: Detail Page Views vs Category
08:36 – Category Median vs Category Top
10:37 – Red Flag: Mixed Match Types Without Keyword Harvesting
13:28 – Structure Fix: One Campaign, One Ad Group
14:52 – Bid Optimization: The 80/20 Method
25:22 – How Often To Adjust Your Amazon PPC
28:17 – Budget Split: Sponsored Products vs Sponsored Brands
32:01 – Branded vs Non-Branded Budget

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TikTok Shop sales are booming. Will Amazon surpass Walmart? Plus, a major Helium 10 announcement. Get the latest buzzing e-commerce news on this Weekly Buzz episode!

TikTok Shop U.S. GMV grew 68% to reach US$15.1B in 2025
https://thelowdown.momentum.asia/new-report-tiktok-shop-u-s-gmv-grew-68-to-reach-us15-1b-in-2025/

TikTok Shop buyers expect 4x faster response than on Amazon
https://channelx.world/2026/02/tiktok-shop-buyers-expect-4x-faster-response-than-on-amazon/

New Feature Alerts: Helium 10 just launched for the Diamond plan. This new feature, called Insight Alert, instantly flags SKUs at risk of Amazon low-inventory and long-term storage fees, so you can sort by risk and fix restocks before you get charged.

Plus, Elite members can now set a specific time window for “Request a Review” automations in Follow-Up, letting you choose exactly when review requests are sent instead of leaving timing to Amazon.

Amazon set to pass Walmart in annual revenue for the first time after hitting $700 billion in sales
https://www.modernretail.co/operations/amazon-set-to-pass-walmart-in-annual-revenue-for-the-first-time-after-hitting-700-billion-in-sales/

Amazon Seller Central: New Sell Globally feature simplifies international expansion
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHR0EyRFpaQ1ZSWDdWRTZV

Helium 10 is bringing back its old-school, high-level strategy webinars with a major educational session hosted by Leo Sgovio and Bradley Sutton, packed with “behind-closed-doors” tactics tailored for selling in 2026.

It airs February 23 at 10 am PST — register now at https://h10.me/bigweb226

In episode 496 of the AM/PM Podcast and Weekly Buzz, Carrie talks about:

00:40 - TikTok US Sales
03:53 - TikTok Buyer Expectations
06:09 - Low Inventory Fee Alert
08:30 - Review Request Delivery
10:23 - Amazon vs Walmart
12:18 - AI Bid Rules Strategy
16:01 - Sell Globally Feature
17:23 - Big Announcement

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Still guessing on Amazon listing images? Today's guest shares a simple AI image workflow that makes decisions easy—what to fix first, what to test, and how to know it’ll win.

If your AI-generated Amazon images look “technically perfect” but still don’t convert, you’re not alone, and you’re not missing more prompts. In this AIM (AI Monthly) session, our Amazon creatives expert guest breaks down the real issue. AI and designers can execute, but they can’t decide strategy for you. That’s why sellers often spend thousands on creatives that look good, yet still fail to drive more clicks and sales.

Hannah Lyss Tampioc is the Founder and CEO of Mad Cat Creatives, and her team has worked with more than 300 brands. She walks through how shoppers actually buy on Amazon and explains why each image serves a different purpose. Your main image needs to stand out in mobile search results. Images two and three should help shoppers quickly understand what they’re getting. The rest of your images and A+ Content should build confidence by answering objections and removing hesitation. The key is figuring out whether you have a click problem or a conversion problem, then fixing the right part of your image stack instead of randomly “refreshing” everything.

The centerpiece of the episode is Hannah’s SORT framework. First, you spot the priority so you know what to fix first. Next, you gather the right context by pulling mobile search screenshots, competitor pages, reviews, and Rufus questions. Then you use that information to reason through the data, so your AI outputs are based on real buyer language instead of guesses. Finally, you test before committing by validating your image ideas with polling tools like the Helium 10 Audience tool, powered by PickFu, before you publish. You’ll also see a real example using Bradley Sutton’s Project X Coffin Shelf listing, where small changes like aspect ratio, mobile-first sizing, and packaging callouts helped the main image stand out more when it mattered most.

By the end, you’ll know exactly what to fix first and how to follow a repeatable AI Amazon image workflow that confirms your next update will win before you publish.

In episode 495 of the AM/PM Podcast, Bradley and Hannah discuss:

00:00 – Introduction
01:27 – The Missing Ingredient To Your Amazon Listing Images
02:31 – Meet Hannah & The “Named My Son Helium” Story
06:05 – The Real Issue: Strategy Beats Design + AI
09:02 – The Job Of Each Amazon Image Stack
11:17 – The SORT Framework Overview
11:41 – Click Problem vs Conversion Problem (What To Fix First)
12:23 – What To Gather Before You Design Anything
23:17 – Coffin Shelf Case Study: Mobile Size Wins
30:46 – ChatGPT Prompts & Gemini Image Generation Workflow
35:05 – “Main Image In 10 Minutes” & Gemini Tip
37:03 – Secondary Images: Use GPT For Briefs + Prompting
39:50 – Helium 10 Discount Code SSP20 + Q&A
42:04 – Where To Find Hannah (LinkedIn) & Mad Cat Creatives

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Walmart launches a Vine-style review program, Alexa+ rolls out globally, and a hidden Amazon Ads feature is driving conversions, not just awareness. More on this Weekly Buzz episode!

Walmart is rolling out an invite-only “Review Accelerator” (for recognized reviewers) program that lets sellers provide free product samples to a vetted pool of trusted reviewers, similar to Amazon Vine. If you receive the email link, you can enroll eligible items in the Seller Center, allocate review units, and potentially accelerate traction for new or low-review listings.

Alexa+ now available to everyone in the US—and free for Prime members
https://www.aboutamazon.com/news/devices/alexa-plus-available-free-prime-members-us

For our Helium 10 New Feature Alerts: Black Box now lets you paste or upload lists of ASINs (not just UPC/GTIN/EAN/ISBN) in Product Identifiers, up to 500, depending on your Helium 10 membership. This makes it easier to quickly research large sets of competitor or wholesale products in one search.

Drive brand awareness and engagement with Brand+ using Amazon Ads, now available to all globally
https://advertising.amazon.com/en-us/resources/whats-new/drive-brand-awareness-and-engagement-with-brand-plus/

In our Strategy of the Week, Carrie explains how influencer-driven UGC videos can boost Amazon conversions and visibility, then shows how Helium 10’s Influencer Finder for TikTok and Amazon helps you find creators already posting in your niche (and their social links) to outreach. This tool is available to Helium 10 Diamond users.
Want access to the Amazon and TikTok Influencer Finder? Upgrade to Helium 10 Diamond and use code SSP20 to get 20% off, then start reaching out to proven creators in your niche today.

New features and updates to Amazon’s FBA Grade and Resell program
https://sell.amazon.com/blog/announcements/fba-grade-and-resell-updates

Upcoming Events: Bradley and Shivali will be in Dubai February 12–14 at the Commerce City Center—perfect if you want to meet in person, ask questions, and level up your business. Register for WORLDEF Dubai at http://h10.me/dubai

Helium 10’s TACoS Tuesday PPC webinar is a live, interactive Q&A where you can get real-time ad strategy tailored to your campaigns from Destaney Wishon. Ready to get live Amazon PPC help? Join us on Feb 10 at 10 AM PST and bring your questions—register now at https://h10.me/ttfeb26

In episode 494 of the AM/PM Podcast and Weekly Buzz, Shivali covers:

00:00 - Introduction
00:43 - Walmart Has Vine?
01:53 - Alexa+ Now Everywhere
04:06 - Bulk Product Research
05:35 - Convert with Brand+
09:29 - Amazon Influencers
13:00 - FBA Grade and Resell
15:43 - Upcoming Events

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Why do some TikTok Shops explode… and others die in 90 days? This episode breaks down the foundational moves most sellers skip and the fixes that change everything.

TikTok Shop isn’t “Amazon with videos”—it’s entertainment first, shopping second. In this TikTok Thursday episode, TikTok Shop strategist Michelle Barnum-Smith explains the non-negotiable foundations sellers need in 2026, whether you’re launching from scratch or trying to scale what you already started. The big mindset shift: people open TikTok to scroll, not to search-find-and-buy, so your strategy has to be built for discovery and impulse, not intent-based shopping.

Michelle breaks down what actually wins on TikTok Shop: products that are instantly understandable, visually demonstrable, and ideally show a quick transformation or solve a clear pain point fast. She also calls out a costly structural mistake, having too many separate listings. Since most discovery happens through videos, every listing becomes its own content, affiliate, ads, and promo machine. Consolidating into a master listing with variants can protect momentum (especially when one variant goes out of stock) and make it easier to stack orders.

From there, it’s all about converting scrolls into purchases with a simple offer stack: free shipping, product discounts (like flash sales), clickable coupons, and TikTok Shop campaigns that add visibility and “deal” badging. She also warns against manually lowering the listing price because you lose the visual cues that help shoppers feel urgency. Finally, she outlines the content and ads engine that feeds the algorithm, optimizes for thumb-stopping hooks, watch time, completion, rewatches, and engagement, then iterates at volume and is prepared for a pay-to-play reality where ads and budget can be the difference-maker.

In episode 493 of the AM/PM Podcast, Bradley and Michelle discuss:

00:00 – Introduction
01:26 – What You Need To Start (Or Scale) On TikTok Shop
05:13 – The “Non-Negotiable Foundations” For Million-Dollar Shops
06:13 – Why People Use TikTok (And Why They Aren’t There To Shop)
08:17 – What Makes A Product “TikTokable” (And What Doesn’t)
10:17 – The #1 Listing Mistake: Too Many Separate Listings
11:37 – Built Bar Example: Master Listing & Variants Vs. Content Shutdown
14:03 – Turning Scrolls Into Impulse Buys: The Offer Stack
15:06 – Free Shipping: Expectations, AOV, And Losing Sales To Amazon
18:34 – Product Discounts: Flash Sales & “Lowest Price In 30 Days” Warning
20:53 – Clickable Coupons & TikTok Campaigns: Badges, Fine Print, Price Traps
26:00 – TikTok Thursday Q&A with Michelle Barnum-Smith

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Amazon’s 2026 Big Spring Sale dates are set. Sponsored Brands ads no longer need custom titles/creatives. TikTok Shop sellers react to the new shipping change.

Amazon quietly revealed the 2026 Big Spring Sale is back on March 25-31, shown inside Seller Central’s Deals/Lightning Deals section, where some products are already being flagged as eligible. Sellers should start planning promos now—locking in Lightning Deals early or lining up Prime Exclusive Discounts ahead of the event.

Exclusive: Some TikTok Shop sellers are pulling back as the platform moves to end independent shipping in the U.S.
https://www.modernretail.co/operations/exclusive-some-tiktok-shop-sellers-are-pulling-back-as-the-platform-moves-to-end-independent-shipping-in-the-u-s/

This week’s strategy shows how to uncover competitors’ proven sales-driving keywords using Amazon-confirmed data in Helium 10’s Brand Analytics (ABA Top Search Terms), not just estimates from Cerebro. Add competitor ASINs, choose high-spike weeks, and filter for more than 1% conversion share to reveal keywords Amazon verifies are converting.

New Feature Alerts: Helium 10’s TikTok Ads now adds automation rules for GMV Max so you can auto-add high-performing affiliate videos and remove underperformers (like a “negative match” for low ROAS). There’s also a new Creative Insights page to track ad, affiliate, and authorized posts in one place and quickly move winning videos into campaigns.

Helium 10’s Keyword Tracker got a small facelift, and the Boost button is finally back to red instead of blue. Boost is the feature that checks rankings up to 24 times a day across rotating browsing scenarios to track organic and sponsored position.

New section-level shopper engagement insights on Brand Stores (Beta)
https://advertising.amazon.com/en-us/resources/whats-new/brand-store-insights-at-section-level-beta/

Join our free live AI workshop on Monday, 8 am PT, to learn how to prep your product/brand images and prompts so AI generates the exact look you want. We’ll demo it live using real Project X images and show the before-and-after results.

Bradley will be in Dubai next week at the Worldef Conference, filming case studies and potential podcast interviews with sellers in attendance. If you’re there, come say hi and message me on Instagram @SeriousSellersPodcast to get on camera.

Event info at http://h10.me/dubai

In episode 492 of the AM/PM Podcast and Weekly Buzz, Bradley discusses:

00:00 - Introduction
00:43 - 2026 Amazon Big Spring Sale
02:04 - Amazon Sponsored Brand Update
03:22 - Competitor Keyword Sales
05:17 - TikTok Shop Exodus?
08:01 - TikTok Ads
09:44 - KW Tracker Boost
10:55 - Amazon Brand Store Insights
11:45 - Upcoming Events

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In this episode, turn one seed keyword into a full Amazon PPC keyword map, uncover competitor keywords that actually drive sales (straight from Amazon data), and use AI to spot quick wins fast.

In Part 2 of the 2026 Amazon Keyword Research Masterclass, Bradley Sutton goes beyond reverse-ASIN research and shows how to uncover keyword opportunities you’ll miss if you only look at competitor rankings. He starts inside Helium 10’s Cerebro (where Magnet now lives) to expand a single seed keyword into hundreds of related terms. Especially long-tail variations that can quietly drive profitable sales and shape a smarter Amazon PPC structure.

Next, the episode dives into Amazon Brand Analytics inside Helium 10’s Black Box tool and explains why it’s one of the most valuable datasets sellers ignore, mainly because it’s massive and hard to work with manually. Bradley breaks down how to interpret click share vs conversion share, and then reveals a key strategy: using filters across multiple weeks to surface keywords that Amazon itself is signaling drove sales, so you’re not just guessing what’s working for competitors.

Finally, he walks through Search Query Performance and Helium 10’s Search Query Analyzer tool to understand the full funnel (impressions → clicks → add-to-carts → purchases), benchmark performance against the market, and identify where you’re leaving money on the table. With AI analysis layered on top, sellers can turn overwhelming keyword lists into clear action items, then preview what Seller Strategy Masterclass is coming next: faster, more automated keyword discovery inside Listing Builder. Stay tuned!

In episode 491 of the AM/PM Podcast, Bradley talks about:

00:00 – Introduction
02:12 – How To See An Expanded List Of Keywords Related To One Keyword
08:28 – Introduction To Black Box Brand Analytics
16:39 – How To See Keywords That Drove Sales For Amazon Products
20:11 – Introduction To Search Query Performance Analyzer
31:23 – How To Use SQP AI Analysis
35:11 – What Is Coming To Listing Builder
38:45 – How To Automatically Track Yours And Competitors' Keyword Ranks

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TikTok changed fulfillment rules—what does it mean for Amazon MCF? Amazon prices are shifting under tariffs, plus two live workshops to help serious sellers unlock more profit.

There has been a scare lately with TikTok's announcement of needing to use TikTok Shipping for FBM, that MCF would no longer be able to be used.
https://www.linkedin.com/feed/update/urn:li:activity:7420180485252861952/

Tariffs starting to bump up product prices, Amazon CEO tells CNBC
https://www.reuters.com/business/davos/tariffs-starting-bump-up-product-prices-amazon-ceo-tells-cnbc-2026-01-20/

TikTok Shop eyes Europe with new logistics strategy
https://daoinsights.com/news/tiktok-shop-europe/

TikTok Shop Expands With the Launch of Shoppable Posts
https://www.lindseygamble.com/blog/tiktok-shop-expands-to-shoppable-photos

TikTok Thursday is back with a workshop on the non-negotiable foundations for building a million-dollar TikTok Shop, covering product selection, listing setup, fulfillment margin killers, how TikTok rewards promotion, and a repeatable content plus ads engine.
Register here: https://h10.me/tt261

There’s also the Keyword Research Masterclass Part 2 showing how to find competitors’ converting search terms fast and turn that into better listings and PPC.

In episode 490 of the AM/PM Podcast and Weekly Buzz, Shivali covers:

00:00 - Introduction
00:45 - MCF Still Allowed?
04:32 - Tariffs Pricing Pressure
07:03 - Refunds and Heat Maps
12:04 - TikTok Europe Upgrade
14:28 - Diamond and Elite Exclusive
15:12 - Shoppable Photos Launch
16:58 - Workshops Next Week

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Bradley Sutton shares Cerebro tactics to find sales-driving Amazon keywords, track ranking history, and uncover Amazon relevancy signals in this Part 1 Amazon Keyword Research Masterclass.

If you’ve ever wondered which keywords are actually driving sales on Amazon, this Amazon Keyword Research Masterclass Episode is for you. In Part 1 of this two-part series, Bradley Sutton walks through the fundamentals of Amazon keyword research in 2026 and why keywords still matter for discoverability, both for Amazon search and the AI tools shoppers now use along the way.

This episode is centered on Helium 10’s Cerebro, a reverse-ASIN tool that lets you see exactly what keywords a product is showing up for; organically, through ads, and through Amazon’s own relevance signals. Bradley explains how to quickly filter down to the terms most likely producing revenue, then demonstrates how to identify where competitors are winning and where you’re missing opportunities.

You’ll also learn how to “time travel” with Cerebro’s historical features to see how a product’s keyword footprint changes month to month, perfect for diagnosing sales dips or understanding seasonal spikes. Finally, Bradley reveals how to view which keywords Amazon considers most relevant for any listing, plus how to pull top keywords across multiple competitor ASINs. Part 2 will build on these foundations with even more advanced Amazon keyword research tactics and hidden gems. Stay tuned!

In episode 489 of the AM/PM Podcast, Bradley covers:

00:09:45 – Introduction To Cerebro
00:14:06 – How To Find The Keywords That Are Driving Sales For Any Product.
00:20:30 – How To See The History Of All The Keywords A Product Has Ranked For.
00:26:50 – How To View Which Keywords Amazon Thinks Is Most Relevant For Any Product.
00:30:20 – How To See The Most Relevant Keywords For A Group Of Products
00:36:16 – How To Compare Your Product To Your Competitors.
00:40:04 – “10 Money Making Cerebro Strategies”

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Is there a new universal order for AI e-commerce that excludes Amazon? Set PPC bids based on keyword rank. Will your product soon appear in an Amazon brick-and-mortar superstore?

Google announces a new protocol to facilitate commerce using AI agents
https://techcrunch.com/2026/01/11/google-announces-a-new-protocol-to-facilitate-commerce-using-ai-agents/

Walmart's head of AI reveals the key difference between its shopping deals with Google Gemini and ChatGPT
https://www.businessinsider.com/walmart-ai-head-reveals-difference-in-gemini-and-chatgpt-shopping-2026-1

New Feature Alert: Helium 10 Ads is testing rank-based bid automation. Elite/Diamond users can auto-adjust bids using Share of Voice metrics when organic or sponsored rank changes, reducing manual checks and optimizing ad spend.

TikTok Adds More AI-Powered Tools To Assist TikTok Shop Merchants
https://www.socialmediatoday.com/news/tiktok-adds-more-ai-powered-tools-to-assist-tiktok-shop-merchants/809789/

Strategy of the Week: Helium 10 Inventory Heatmaps show where FBA inventory and sales are located. They help sellers avoid poor conversion from slow shipping, decide when to reopen listings, and optimize restocks by tracking inventory and sales distribution.

Amazon takes on Walmart with new store concept
https://www.grocerydive.com/news/amazon-big-box-store-plans-walmart-grocery/809423/

In episode 488 of the AM/PM Podcast and Weekly Buzz, Bradley talks about:

00:00 - Introduction
01:05 - Universal Commerce Protocol
04:21 - Walmart x Gemini
08:54 - Keyword Rank PPC Rules
12:49 - AI TikTok Seller Tools
14:33 - Inventory Heat Maps
17:58 - Amazon Superstore?

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Can one phone photo become a full Amazon image stack & A+ Content? Learn an AI prompt framework, review-based market intel, live demos, and split-testing tips.

Shivali Patel kicks off this AI-themed AM/PM podcast episode with a simple question: What if a few camera-phone shots of your product could turn into a full, high-converting Amazon image stack, plus A+ Content, in minutes, without a photoshoot? She frames the problem sellers constantly face: creative assets are expensive, and even after you invest, you still need fast updates when dimensions change, bundles get added, or customers misunderstand what’s included (like the Project X coffin products, where many shoppers didn’t realize a gift box was part of the offer).

Kamaljit Singh from AMZ One Step and ListingOptimization AI explains that AI isn’t the magic; systems are. AI can speed up and scale production, but conversion comes from knowing what an image needs to communicate and how to direct the model. He breaks down his “Image Framework” approach for structuring prompts (intent, main subject, aesthetics, guidelines, and emphasis) and emphasizes the difference between AI “lazy users” and “power users,” especially for more complex products where details, angles, and visual references require tighter control.

From there, the episode shifts into live demos that show the workflow in action: generating market intelligence by analyzing your reviews and competitor reviews, turning that into a brief, and then producing multiple main images, secondary infographics, and even A+ Content modules quickly using templates and different image models. They also show how edits can be made with direct commands, and they close with the practical next step: don’t guess, use Helium 10 Audience and Manage Your Experiments to split test, ideally changing one element at a time so you can clearly measure what actually improves conversions.

In episode 487 of the AM/PM Podcast, Shivali and Kamaljit discuss:

00:00 – Introduction
01:06 – AI For Listing Images & A+ Content
01:52 – Project X: Coffin Products & Image Audit
03:51 – Kamal’s Framework & Live Demo Overview
05:33 – Systems Beat AI Alone
06:17 – Lazy Vs Power AI Users Explained
08:17 – Image Framework Prompt Structure
13:46 – Market Intelligence From Reviews Demo
19:28 – Crocs Product Demo: Generate Images Fast
28:39 – Split Testing Your Generated Images

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Amazon just changed how reviews work, dropped new discounted MCF pricing, and AI shopping tools are creating serious tension for brands. These and more buzzing news on this week's episode!

Amazon changes to review sharing across product variations starting Feb 12
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNzQzV0JEN0RBN1pQNFFR

Multi-Channel Fulfillment 2026 Preferred Pricing
https://sellercentral.amazon.com/help/hub/reference/G53QRBEHXR2G5CCT

Helium 10’s exclusive automatic keyword harvesting lets sellers set-and-forget rules to surface competitor and own-product keywords, saving hours of manual research.

Amazon’s AI shopping tool sparks backlash from online retailers that didn’t want websites scraped
https://www.cnbc.com/2026/01/06/amazons-ai-shopping-tool-sparks-backlash-from-some-online-retailers.html

Walmart Opens Up Ads in Gen AI Shopping Agent Sparky
https://www.adweek.com/commerce/walmart-opens-up-ads-in-gen-ai-shopping-agent-sparky/

For our New Feature Alert, Helium 10 combines Cerebro and Magnet into a single, upgraded Cerebro, allowing sellers to run ASIN- and keyword-based research with flexible seed ASIN controls in one place.

Track Amazon Business customer patterns with new metrics
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVEg1NVVVOUpNNjY2RllD

In episode 486 of the AM/PM Podcast and Weekly Buzz, Shivali discusses:

00:00 - Introduction
00:37 - Reviews Get Decoupled
05:05 - MCF Gets Cheaper
07:39 - Automate Keyword Harvesting
12:56 - AI Shopping Backlash
15:48 - Walmart Opens AI Ads
17:21 - Cerebro Update
20:46 - Track New B2B Metrics

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In this episode, we audit the Project X Amazon ads account's bidding rules, keyword harvesting, placements, dayparting, AMC audiences, and retargeting to lift profit.

Bradley goes live from London for an “Amazon Ads Account Extreme Makeover Workshop,” bringing in PPC expert Vincenzo Toscano of Ecomcy to audit Helium 10’s real Project X Amazon Ads account. The twist: Project X has been run more like a testing playground than a growth-focused brand, so while it’s still producing sales, there’s a long list of modern PPC levers that haven’t been fully pulled. Together, they break down what’s working, what’s outdated, and what changes could quickly improve both sales efficiency and profitability.

We begin with Bradley’s rule-based PPC management within Helium 10 Ads, utilizing ACoS “bands” to incrementally adjust bids, pausing targets with repeated non-performance, and establishing keyword harvesting rules to transfer proven search terms into high-performing campaigns. Vincenzo confirms the logic and adds key guardrails: add minimum click/spend thresholds before rules fire, keep campaigns tight, and avoid overreacting to small data. They also dig into keyword harvesting best practices, why immediate search term isolation can backfire, and why conversion rate benchmarks matter (because you can’t “pay your way” into a keyword if your listing can’t convert).

From there, the makeover focuses on high-impact upgrades, including dayparting and budget scheduling based on historical performance, placement optimization (top of search vs. product pages), and why placements become far more powerful once you transition to single-keyword campaigns. Vincenzo then highlights the biggest “new-school” opportunity, Amazon Marketing Cloud (AMC) audiences, so you can bid more aggressively only when shoppers match high-intent behaviors (like past purchasers or add-to-cart users). The episode concludes with actionable advice on Sponsored Display retargeting, refreshing video creatives to prevent burnout, utilizing storefront landing pages to minimize competitor distraction, and a plan to implement changes on Project X and report back with tangible results.

In episode 485 of the AM/PM Podcast, Bradley and Vincenzo discuss:

00:00 - Introduction
02:03 - Project X Account Backstory And Purpose
06:39 - ACoS Bid Rules And Logic
09:47 - Minimum Click Thresholds Recommended
13:36 - Keyword Harvesting Rules And Flow
15:24 - Keep Five Keywords Per Campaign
17:12 - Avoid Search Term Isolation
19:52 - Dayparting And Budget Scheduling Tips
22:33 - Placement Optimization Quick Wins
31:42 - Amazon Marketing Cloud Audience Targeting
40:04 - Sponsored Display Defense And Retargeting
52:22 - When To Use Product Video Ads

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Amazon may soon let ChatGPT shop on its site. Here’s what sellers need to change quickly. Plus USPS shipping updates for TikTok Shop and more in this week’s Weekly Buzz.

Amazon faces 'leader's dilemma' — fight AI shopping bots or join them
https://www.cnbc.com/2025/12/24/amazon-faces-a-dilemma-fight-ai-shopping-agents-or-join-them.html

TikTok Shop tightens Postal Service shipping options for sellers
https://www.supplychaindive.com/news/tiktok-shop-usps-label-requirements-change/806303/

TikTok Shop offers incentives to new sellers, as U.S. uncertainty is finally over
https://digiday.com/marketing/tiktok-shop-offers-incentives-to-new-sellers-as-u-s-uncertainty-is-finally-over/

TikTok Shop is offering substantial US incentives again. Start your account now and sign up through Helium 10’s special link at http://h10.me/ttstart

Amazon Hid FBA Listings Regionally for Two Months
https://www.ecommercebytes.com/2025/12/14/amazon-hid-fba-listings-regionally-for-two-months/

The Weekly Buzz has moved to the AM/PM Podcast, while the Serious Sellers Podcast now focuses on real seller and brand stories from Amazon, TikTok Shop, Walmart, and Shopify entrepreneurs. We’re holding an open casting call! If you’ve hit meaningful success and want to be featured in the Serious Sellers Podcast, email your story to mhel.d@helium10.com

In episode 484 of the AM/PM Podcast and Weekly Buzz, Bradley talks about:

00:00 - Introduction
00:59 - Amazon Vs. AI
03:46 - TikTok Shop USPS Issues
06:28 - TikTok Shop Listing Conversion
08:51 - TikTok Shop Incentives
10:06 - Amazon Hid Listings?
15:06 - Podcast Invite

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Learn TikTok Shop promotion in 2026 with content that builds brand awareness, creator and affiliate outreach, GMV Max ad strategy, plus sending TikTok traffic to Amazon.

TikTok Shop isn’t an overnight success; it’s a brand-building game first. In this session, Bradley sits down with TikTok Shop expert Tamara Žeravljev of Add2Ads to break down what to expect in your first 3–6 months, and why consistency matters more than “going viral.”

You’ll learn how to start the right way: build your TikTok profile, test content styles, and use hooks that stop the scroll. Then we get into creator and affiliate strategy. How to choose better partners, set expectations, and keep momentum so you don’t disappear from the algorithm.

The conversation then shifts to TikTok Shop advertising, with a clear explanation of GMV Max campaigns and the key factors required to make them successful. Tamara explains why creative volume is critical, how to think about daily budgets, and what to do if you can’t spend at the higher end. Finally, they cover how TikTok can still boost your Amazon sales through smart traffic strategies, what the customer experience looks like when you send users to Amazon, and why tracking may be imperfect even when the sales lift is real.

In episode 483 of the AM/PM Podcast, Bradley and Tamara discuss:

00:00 – Introduction
01:05 – Why TikTok Matters More In 2026
02:25 – TikTok Ads Versus Amazon PPC Differences
03:25 – Tamara’s TikTok Shop Background And Experience
04:45 – Why TikTok Sales Are Not Instant
06:30 – Start With TikTok Profile Before Shop
08:10 – Video Content Strategy And UGC Basics
10:20 – Build Followers And Brand Trust
12:10 – Affiliate Outreach And Creator Collaboration Tips
14:30 – GMV Max Setup Creatives And Budgets
18:55 – Sending TikTok Traffic To Amazon
22:45 – Reviews Creators Commissions And Tools Q&A

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Hidden listing keywords. An Amazon & TikTok Shop reality show. And a tool that exposes the Amazon influencers hyping your competitors’ products. Special edition Weekly Buzz today. Let’s go!

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton, and Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

1️⃣ Listing Builder combines 8 tools into one, integrating keyword research and listing creation so you can find, analyze, and optimize Amazon listings in one place.

2️⃣ Helium 10’s Scale Stories YouTube series follows real sellers at different stages, with expert mentors guiding beginners and stuck sellers step by step to grow.

3️⃣ TikTok Product Finder helps sellers discover winning TikTok Shop products using filters like category, price, sales, GMV, affiliates, and influencers.

4️⃣ Helium 10’s Chrome extension now supports Amazon Saudi Arabia, letting sellers analyze sales and opportunities in this fast-growing market.

5️⃣ TikTok Hot Videos shows top-performing TikTok Shop videos by keyword, category, and timeframe, helping sellers and influencers replicate high-converting content.

6️⃣ Amazon Influencer Finder helps sellers discover, analyze, and contact Amazon influencers making product videos, making it easy to recruit proven creators for listings.

7️⃣ TikTok Shop Ads tool lets sellers analyze GMV Max ads by platform, product, and video to spot top-performing creatives and improve ROI.

8️⃣ Helium 10 Share of Voice shows how much page-one visibility your brand owns across organic, sponsored, and video placements, revealing true share of shelf beyond rankings.

9️⃣ Keyword Tracker now includes built-in translation, letting sellers instantly understand and analyze foreign-language keywords across global Amazon marketplaces.

🔟 Helium 10’s AI Assistant instantly answers how-to questions, recommends tools, and helps users work faster—plus users can submit feature ideas directly from the dashboard.

In episode 482 of the AM/PM Podcast and Weekly Buzz, Bradley and Carrie discuss:

02:00 - 8-1 Keyword Research
07:02 - Scale Stories
09:47 - TikTok Product Finder
12:32 - Amazon SA Tools
13:15 - TikTok Hot Videos
15:57 - Amazon Influencer Finder
20:04 - TikTok Ads
22:10 - Share of Voice
25:49 - Keyword Tracker Translation
28:07 - AI Assistant

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Stay profitable on Amazon in 2026 with pricing, PPC, and inventory tips. Plus, how Helium 10’s Managed Refund Service helped a seller recover $100K in reimbursements.

Amazon profitability in 2026 is going to reward sellers who run their business like a finance department and a marketing department at the same time. In this episode, Carrie Miller and Leo Sgovio bring on experienced sellers to talk through what’s actually moving the needle right now: pricing discipline, smarter PPC decisions, inventory/storage awareness, and operational tweaks that protect margin when costs keep rising.

Ryan Cramer shares how Gen-Y Hitch stays profitable by controlling what they can control: manufacturing in the US, negotiating in bulk, keeping prices consistent across Amazon/Walmart/other channels, and forecasting 6–12 months out so unprofitable SKUs get sunset instead of quietly bleeding margin. Leo adds a practical angle from the games category: when competitors aren’t racing to the bottom on price, the real leverage becomes perceived value. Sharona Ozeri brings the apparel perspective, where price pressure is brutal, and explains how she’s leaning harder into brand positioning, using a mix of lower-margin “traffic drivers” and higher-margin specialty products to stay afloat. She also breaks down her CM1/CM2/CM3 contribution margin method to pinpoint whether the real issue is price, Amazon fees/returns, or PPC spend, so decisions stay math-based, not emotional.

Then the conversation turns into “found money”: reimbursements. If Amazon loses inventory (and it happens), leaving reimbursements unclaimed is like accepting a lower profit margin on purpose. Ryan explains why Helium 10’s MRS Managed Refund Service stands out (hands-on support + smart automation), how documentation like BOLs matters, and how their team recovered six figures in reimbursements, money that went straight back to the bottom line. Carrie also highlights a limited-time incentive: if you activate Helium 10’s MRS inside your dashboard, the fee is 10% through February 28, 2026, making it an easy win compared to services charging 15–20%+.

In episode 481 of the AM/PM Podcast, Carrie, Leo, Ryan, and Sharona discuss:

00:00 – Introduction
01:19 – Ryan Cramer: Forecasting and Cost Control
05:03 – Leo Sgovio: Pricing and Perceived Value
07:11 – Sharona: Competing in Apparel by Branding up
10:39 – CM1/CM2/CM3 and FBA vs FBM Strategies
12:40 – Amazon PPC for Profitability Basics
21:19 – Amazon Reimbursement Policy Change
23:33 – Helium 10 Managed Refund Service
25:46 – MRS promo: 10% fee until Feb 28, 2026
40:20 – Deals, Rufus Price History, and Price Wars

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Amazon launches a new Alexa+ web browser, Europe introduces new fees for small imports, and Helium 10 adds more tools for the Saudi Arabia market.

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

Introducing Alexa+, the next generation of Alexa
https://www.aboutamazon.com/news/devices/new-alexa-generative-artificial-intelligence
https://alexa.amazon.com/about

EU to impose 3 euro duty on e-commerce parcels from July 2026
https://www.reuters.com/world/china/eu-impose-3-euro-duty-small-e-commerce-parcels-july-2026-2025-12-12/

New Helium 10 Tools for the Saudi Arabia Amazon Marketplace

Brand Store quality rating now reflect sales performance
https://advertising.amazon.com/en-us/resources/whats-new/brand-store-quality-rating-now-reflect-sales-performance/?ref_=a20m_us_wn_gw

TikTok Shop is driving social commerce growth
https://www.retaildive.com/news/tiktok-shop-drives-social-commerce-growth/807665/

Amazon Seller News: View updated Customer Service Insights in Feedback Manager
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSDIyVjY1QzRVNllYVUNO

In episode 480 of the AM/PM Podcast and Weekly Buzz, Carrie covers:

00:45 - New Alexa+ Web Browser
02:36 - New 3 Euro Duty
06:06 - Saudi Arabia Tools
07:57 - Brand Story Quality Rating
09:32 - Advanced Keyword Research
14:54 - TikTok Shop Driving Growth
16:26 - Customer Service Insights

Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started:

Get the Ultimate Resource Guide from Bradley Sutton, Carrie Miller, and Shivali Patel for tools and services that he uses every day to dominate on Amazon!
New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.
Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.
Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.
The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today!
Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!
Check out our other Amazon FBA podcasts including the Serious Sellers Podcast, as well as our Spanish and German versions!

You can also listen to the AM/PM Podcast on YouTube here!

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Learn how to take back control of your Amazon PPC, fix costly agency mistakes, and use rules-based ads plus new Sponsored Products video formats to scale profitably on Amazon.

In this episode of the AM/PM Podcast, Bradley dives into one of the biggest pitfalls he sees Amazon sellers fall into: handing their PPC over to an agency before they truly understand how advertising works. That loss of control doesn’t just cost money; it keeps you in the dark on whether your campaigns are actually growing your brand or quietly draining profits in the background.

To prove it, he spotlights a real case study from the new Helium 10 Outsourced to Optimized series. Helium 10’s own Carrie Miller and Destaney Wishon from BetterAMS walk through what happened when they opened Carrie’s account: profitable campaigns randomly shut off, creatives that didn’t match search intent, and VCPM display campaigns that looked like rock stars in the dashboard but weren’t driving incremental sales. From there, they rebuild the entire strategy on the fundamentals: a clean campaign structure, SKUs grouped intelligently, 10-30 targets per campaign, and rules-based bid management tied to real business objectives, such as organic rank, BSR, and strict ACoS targets.

Throughout the conversation, you’ll see how a self-described “non-PPC person” can learn to manage sophisticated Amazon ads with the help of Helium 10 Ads and their Ads Academy training. Destaney shows Carrie how to utilize bid rules, keyword harvesting, negative targeting, and Amazon’s newer tools, such as Creative Studio and Sponsored Products video ads, without turning PPC into a full-time job. They also break down off-season strategies, what to fix when you’re getting impressions but no conversions, and how much of your revenue should realistically flow back into ads. The big takeaway: whether you keep an agency, lean on software, or run everything yourself, you need to understand the basics of Amazon PPC so you can keep partners accountable and finally take back control of your Amazon advertising.

In episode 479 of the AM/PM Podcast, Bradley, Carrie, and Destaney discuss:

00:00 – Introduction
05:48 – Carrie's Amazon PPC Agency Issues
07:19 – Carrie Learns PPC From Scratch
10:23 – Rules-Based Bidding With Helium 10 Ads
14:24 – When To Automate Your Amazon Ads
18:11 – Scalable Campaign Structure For Sellers
23:16 – Single-Keyword Campaigns & Dayparting
28:36 – Keyword-Specific Creatives & Creative Studio
30:54 – Off-Season Strategy & Fixing Conversions
33:08 – Sponsored Product Video Ads Launch
36:00 – Scaling Benchmarks & Ad Spend Targets
40:09 – Final PPC Lessons & Next Step

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Amazon finally gets rid of the dreaded commingling. Will the post office stop delivering Amazon products? An important new rule for TikTok shop shipping. More stories on today’s Weekly Buzz!

► Watch The Podcasts On Youtube: https://www.youtube.com/@AMPMPodcast?sub_confirmation=1

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

We’re back with another episode of the AM/PM Podcast and Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Amazon: Commingling practices will end effective March 31, 2026
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSktDTEM5N0s5MkRBWFAy

Amazon in discussions with USPS about future relationship
https://www.reuters.com/technology/amazon-explores-cutting-ties-with-usps-washington-post-reports-2025-12-04/

TikTok Shop tightens Postal Service shipping options for sellers
https://www.retaildive.com/news/tiktok-shop-usps-label-requirements-change/807086/

Assess new brand names with Brand Name Evaluator
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVzNBWVRVTEZWN0VQWU1C

Helium 10 is hosting an Elite workshop in Irvine, CA with sessions on AI SEO, TikTok Shop growth, and keyword research. Use code Elite100 at https://h10.me/q4workshop for a free $299 ticket.

Lastly, an announcement for Helium 10’s podcasts. The AM/PM Podcast will now focus on news and expert-led strategy trainings for e-commerce sellers. For brand stories and seller journeys, subscribe to the Serious Sellers Podcast.

In episode #478 of the AM/PM Podcast and Weekly Buzz by Helium 10, Bradley covers:

00:00 - Introduction
01:28 - RIP Commingling
08:58 - RIP USPS?
10:15 - Amazon Listing Sync
12:38 - RIP TikTok Shop USPS Labels
14:18 - TikTok Shop Ads
17:27 - Amazon Brand Evaluator
19:18 - Elite Workshop
20:29 - Serious Sellers Podcast

Enjoy this episode? Want to be able to ask questions to Leo Sgovio live in a small group with other 7 and 8-figure Amazon sellers? Join the Helium 10 Elite Mastermind and get monthly workshops, training, and networking calls with Kevin at h10.me/elite

Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started:

Get the Ultimate Resource Guide from Bradley Sutton, Carrie Miller, and Shivali Patel for tools and services that he uses every day to dominate on Amazon!
New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.
Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.
Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.
The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today!
Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!
Check out our other Amazon FBA podcasts including the Serious Sellers Podcast, as well as our Spanish and German versions!
You can also listen to the AM/PM Podcast on YouTube here!

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Amazon truckload hijacked, TikTok Shop creator tactics, new AI tools & strategies, Amazon PPC recovery, and a full revamp of the AM/PM & Serious Sellers Podcasts.

In this episode, Bradley Sutton kicks off a brand-new era for both the AM/PM Podcast and the Serious Sellers Podcast with co-hosts Carrie Miller and Shivali Patel. This simulcast episode sets the tone for what’s coming next: more Amazon, TikTok Shop, Walmart, and AI-driven strategies designed to help you make money in the AM and the PM. Bradley also shares the new format for both shows, including Weekly Buzz moving to AM/PM Podcast, expert-led trainings, and a renewed focus on real seller stories on Serious Sellers Podcast every Monday.

From there, things get wild. Carrie tells the story of a truckload of her Amazon inventory being hijacked on the freeway like a scene straight out of Fast & Furious, complete with a fake carrier, turned-off tracking, ransom demands, and a loss that ballooned to around $70K after tariffs. She breaks down what she learned about freight, tariffs, switching manufacturing from China to Turkey, and why sellers need to be more hands-on with carriers and agencies alike. Shivali then shares her own hard lesson: a high-margin product that kept failing customers, forcing her to pull the listing and rebuild the brand off-Amazon using a digital-first strategy that pairs a makeup mastery course with a physical product bonus and a new funnel powered by Google Ads.

To round out the episode, Shivali walks through exactly how she became a TikTok creator in just 12 days, qualified for the Creator Pilot Program, and started monetizing with TikTok Shop using existing camera-roll content, smart reposting, and product tagging. She also reveals some under-the-radar AI tools like Higgsfield and Arcads that can help sellers generate before-and-after content, influencer-style videos, and scalable creatives without always needing the physical product on hand. Carrie closes with one more key reminder for Amazon sellers: start paying attention to Rufus and optimize your listings around the real questions shoppers are asking, because AI-driven search is already changing how people discover products on Amazon.

In episode 477 of the AM/PM Podcast, Bradley, Carrie, and Shivali discuss:

00:00 – Bradley kicks off the new era of the AM/PM & Serious Sellers Podcasts
02:03 – Fast & Furious moment: an Amazon shipment gets hijacked
03:20 – How the thieves impersonated the carrier and held the load for ransom
05:14 – $70K in losses and what sellers MUST know about subcontracted carriers
07:48 – Turning a product failure into a digital-product-first business model
15:50 – Carrie moves manufacturing from China to Turkey - costs vs. tariffs
16:55 – Major announcement: Weekly Buzz moves to the AM/PM Podcast
22:10 – How Shivali became a TikTok Creator in 12 days &
27:45 – Carrie’s Amazon PPC agency disaster & how she rebuilt with Helium 10
34:05 – AI tools sellers haven’t heard of
36:45 – Optimizing Amazon listings for Rufus AI
37:55 – The future format of both podcasts moving forward

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Kevin King signs off with Helium 10 Co-founder Guillermo Puyol as they revisit the origins, wild early days, big lessons, and legacy behind one of e-commerce’s biggest success stories.

For the final time as host of the AM/PM Podcast, Kevin King sits down with someone who helped change the course of his career and the Amazon seller world at large. In this emotional closing episode, Kevin welcomes Guillermo Puyol, the brilliant, behind-the-scenes architect who helped transform a small side project into one of the most influential software companies in e-commerce, co-founder of Helium 10.

Kevin and Gui go deep into the real origin story of Helium 10, from Manny discovering Amazon selling through Gui’s retail arbitrage side hustle, to the creation of early Helium 10 tools like Scribbles and Frankenstein, to the unexpected momentum that led to hockey-stick growth… and ultimately, a life-changing exit.

Along the way, they share never-before-told stories:

Recording podcasts from closets and garages
Manny Coats nearly being “kidnapped” (not really)
Why the AM/PM Podcast existed before Helium 10
The infamous April Fools episode that caused chaos
The first Illuminati mastermind and the rise of Helium 10 Elite
The emotional whiplash after selling a company
And why both of them are now back in the startup trenches with AI

This episode is part history, part entrepreneurship masterclass, and part heartfelt goodbye as Kevin concludes his 3.5-year run as host, marking 180+ episodes.

Whether you’re an OG listener who remembers the early AM/PM days or someone new to the brand, this conversation gives you a rare, unfiltered look inside the building of a billion-dollar ecosystem and the people who made it happen.

🏁 Final Notes From Kevin

As I close out this chapter of the AM/PM Podcast and my 9.5-year journey with Helium 10, I want to thank every listener, guest, and team member who made this ride unforgettable. From the early days of tin-can microphones to global events and hundreds of episodes, this community has been the heartbeat behind everything we've built.

If you’d like to stay connected, continue learning, and go deeper into the world of high-level e-commerce, here are links to stay in touch with me.
https://www.linkedin.com/in/kevin-king-amazon/
https://www.youtube.com/@marketingmisfitspodcast
https://join.billiondollarsellers.club/bdss-club/
https://www.billiondollarsellers.com/

In episode 476 of the AM/PM Podcast, Kevin and Guillermo discuss:

01:47 – How AM/PM Launched Kevin’s Entire Amazon Career
04:46 – Why Guillermo Puyol Is the Perfect Final Guest
10:20 – The True Origin Story: Flappy Bird, Financial Struggles, & a Chance Connection
14:20 – Building the AM/PM Podcast to Build an Audience
18:40 – The Moment Helium 10 Scribbles Was Born (Because Manny Tanked His Sales)
21:35 – Naming Helium 10 the Night Before an Event
26:00 – The Rise of the Illuminati Mastermind to Helium 10 Elite
30:15 – The War Room Event That Changed Everything
38:25 – Fireball Bottles, Screwball Whiskey & Conference Traditions
41:05 – Watching Helium 10 Become a Global Giant
46:10 – Life After the Exit: Identity, Depression, & Reinvention
56:10 – The Founders Return: Manny & Guillermo Launching Kreator.ai
01:03:00 – Advice to Entrepreneurs in 2025
01:10:45 – Kevin Shares His Own Next Chapter
01:13:15 – A Final Farewell & Gratitude

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Let’s dive into Amazon PPC and break down DSP, AMC, wasted ad spend, and smarter campaign strategies. Learn how top brands win with data-driven advertising.

Can you afford to miss out on the secrets behind optimizing Amazon PPC, AMC, and DSP? Brent Zahradnik, a seasoned expert in Amazon advertising, brings his wealth of experience to our show, uncovering the complexities of Amazon advertising. Brent’s journey from the US to France adds a unique perspective to the conversation as he shares how balancing work across time zones and immersing in French culture has enriched his professional insights.

Amazon advertising has evolved dramatically from its early days of low cost-per-click rates and basic ad options. This episode unpacks the intricate landscape that demands expert management today, highlighting how advanced targeting and analytics have transformed strategy requirements. Brent shares poignant anecdotes of Amazon's initial ad experiments, while navigating the challenges that both advertisers and clients face in maintaining a competitive edge in this pay-to-play ecosystem.

The potential impact of AI on Amazon advertising agencies is another compelling topic Brent tackles, discussing how tools like Amazon Marketing Cloud (AMC) and Demand Side Platform (DSP) can revolutionize efficiency. With insights into selecting the right agency and the importance of comprehensive service packages, Brent guides listeners through optimizing their Amazon ad strategy. Whether you're a brand new to the platform or a seasoned seller, this episode promises actionable insights and the guidance needed to thrive in today's Amazon marketplace.

In episode 47 of the AM/PM Podcast, Kevin and Brent discuss:

00:00 - Exploring Amazon PPC With Brent Zahradnik
06:39 - Rise of Amazon Advertising Complexity
09:53 - Evolution of Amazon Advertising
12:44 - Agency vs Software in Amazon Sales
16:25 - AI in Amazon Advertising and Integration
23:00 - Impact of Rufus and COSMO in Amazon Advertising
26:08 - Amazon PPC Strategy and Data Analysis
30:55 - Keyword Strategy for Amazon Ranking
32:00 - Amazon DSP and Advertising Efficiency
35:07 - Modern Brand Building With Amazon DSP
38:16 - Combining Data Sets for Targeted Ads
41:26 - Customer Funnel Strategy for Conquesting
42:54 - Optimizing Amazon PPC and DSP Investments
47:59 - How Brands Can Utilize Amazon DSP
49:55 - Selecting an Amazon Advertising Agency
56:19 - Automated Conversion Campaigns in DSP
58:21 - Human Touch in Modern Advertising

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In this episode, our guest breaks down how he turned a small family brand into a thriving media empire through newsletters, podcasts, AI tools, and TikTok Shop strategies that build real e-commerce influence.

Join us for an engaging conversation on the AM/PM podcast as we explore the world of podcasts and newsletters with Kelsey Farrar, a seasoned expert and son of industry veteran Norm Farrar. Kelsey shares his unique insights into the evolution of newsletters and how they have become indispensable resources in the e-commerce industry. Learn how valuable content can transform newsletters from simple marketing tools into must-read resources that truly engage and inform subscribers. Discover how Kelsey was inspired by my presentation in Puerto Rico to revamp the Lunch with Norm newsletter, enhancing its value and engagement.

Listen in as we discuss the power of newsletters as a tool for building brand engagement. We highlight the importance of tailoring content to resonate with audiences and strategies like audience segmentation and interactive elements. The conversation touches on the importance of analyzing metrics to understand audience preferences, using current topics like TikTok shop bans to boost engagement. Kelsey also shares his journey from teaching English in Korea to collaborating with his dad on his personal brand during the COVID-19 pandemic, gaining valuable social media and branding insights.

Finally, we navigate the dynamics of hosting a podcast with nearly 700 episodes and the lessons learned from interacting with hundreds of guests. Discover the significance of having robust systems and processes in place to ensure business sustainability while avoiding the distractions of fleeting industry trends. We also explore the intricacies of building an online presence through platforms like Amazon affiliates and TikTok, highlighting the patience and persistence required for content creation. The episode concludes with reflections on the contrasting dynamics between Lunch with Norm and Marketing Misfits podcasts, emphasizing the importance of personal branding and networking in the digital landscape.

In episode 474 of the AM/PM Podcast, Kevin and Kelsey discuss:

07:56 - Consistent, Light Newsletter With Industry Insights
11:55 - Building Brand Engagement Through Newsletters
15:36 - Family's Transition During COVID Shutdown
21:45 - Business Success on Podcasts and Social Media
24:20 - Navigating Business Trends and Growth
30:26 - Social Media Influence and Product Experimentation
32:31 - Navigating TikTok Shop Expectations
39:35 - TikTok Brand Management and Affiliate Outreach
43:31 - Podcast Dynamics and E-Commerce Trends
45:13 - Comparing Podcast Formats and Audience Engagement
48:17 - Podcast Format Pros and Cons
51:01 - E-Commerce Industry and AI Advancements

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In this episode, discover how to optimize your Amazon listings this holiday season, and our guest shares her FILTER framework and why the human touch still beats AI in driving conversions.

Unlock the secrets of e-commerce success this holiday season by mastering the art of Amazon listing optimization with Karyn Thomas, our seasoned guest with a knack for turning Amazon product pages into sales powerhouses. Journey through her inspiring transition from a marketing professional to a listing optimization guru, and discover the innovative FILTR framework that transforms ordinary product listings into irresistible offers. This episode offers a ton of strategies and insights that have propelled Karyn to the forefront of the e-commerce world, setting up your listings for stellar conversion rates and category rankings.

Dive deep into the FILTER framework, where each element, plays a pivotal role in capturing the attention and hearts of customers. Harness the power of "why" from Simon Sinek’s philosophy to engage shoppers on an emotional level, and learn practical ways to apply these concepts to your listings. Karyn also unveils the critical importance of visuals in product listings, exploring the use of advanced AI tools to enhance image analysis and storytelling that resonates with your target demographic.

As the digital landscape evolves, so must your strategies. Explore the latest trends in video content and AI integration for Amazon and beyond. Karyn discusses the growing potential of platforms like TikTok Shop and shares insights on maintaining a human touch amidst technological advancements. This conversation is packed with actionable tips to optimize your listings continuously, ensuring they remain competitive and compelling. Join us and embrace the exciting future of e-commerce with confidence and creativity.

In episode 473 of the AM/PM Podcast, Kevin and Karyn discuss:

00:00 - Listing Optimization Strategies for Amazon Sales
10:08 - Key Factors in Amazon Sales Success
11:28 - Listing Optimization Framework
18:17 - The Power of Storytelling in Sales
22:21 - Optimizing Amazon Listings With Images
29:01 - Amazon Listing Optimization Strategies
32:09 - Video Creation for Advertising and Listings
35:30 - Differentiating Product Positioning for Listings
41:20 - Effective Amazon Listing Design Strategies
45:26 - Importance of Design in Amazon Sales
47:37 - Human Touch in E-Commerce
55:50 - Human Touch in AI Marketing

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Thinking about going global? Learn how to expand from the US to the UK and the EU the smart way. We break down VAT, EPR, PAN-EU, cash flow, and compliance so international growth feels easy.

What if expanding your e-commerce business globally was simpler than you ever imagined? Join us as we welcome Demet Kale from Vatai, who is here to dismantle the daunting myths surrounding international expansion and VAT compliance. Together, we demystify the processes that often hold sellers back from seizing the lucrative opportunities European markets have to offer. Demet offers her expert insights into how a unified compliance solution can pave a smoother path amidst the growing competition, especially with manufacturers stepping directly into the scene.

Curious about leveraging Amazon’s vast European network for your business? We discuss the hurdles and victories of selling through Amazon in Europe, emphasizing the power of Amazon’s logistics and support systems. Tackling issues like multi-currency cash flow and the importance of VAT registration, we highlight how a strategic partnership can make navigating these waters much easier. Our dialogue underscores the necessity of knowledgeable partners in achieving seamless customs clearance and overcoming bureaucratic obstacles.

Beyond the realm of Amazon, we expand our horizons to explore global e-commerce strategies, including the OSS scheme for platforms like Shopify. Discover how this system simplifies VAT reporting for sellers with a German VAT number and enables them to cater to local VAT rates across EU countries. We also venture into alternative marketplaces like Allegro, CDiscount, and Bol.com, while addressing essential compliance topics such as EORI numbers and Extended Producer Responsibility in Europe. Whether you're a U.S. seller eyeing the European market or vice versa, this episode is packed with strategies to help you build a sustainable global brand.

In episode 472 of the AM/PM Podcast, Kevin and Demet discuss:

00:00 - Expanding E-Commerce Globally With VAT
01:48 - Global E-Commerce Compliance Services
12:19 - International Expansion and Cash Flow
16:40 - Expanding Amazon Sales Internationally
20:08 - Navigating VAT and E-Commerce Expansion
26:10 - Amazon Eases VAT Compliance for Sellers
28:02 - E-Commerce Expansion Beyond Amazon
32:07 - Exploring International Marketplaces and Logistics
38:43 - Label Tool and EU Representation Requirements
42:30 - Global E-Commerce Expansion Strategies
43:16 - Common Mistakes in International Expansion
51:12 - Guiding International Expansion With Demet

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Learn how today’s guest went from eBay to AI-driven marketing. Discover his secrets to LinkedIn growth, UGC blitz campaigns, trade show ROI, and mastering AEO optimization.

Rob Stanley, a trailblazer in the e-commerce realm since the late '90s, shares his unique journey from selling parts for Palm Pilots on eBay to pioneering iPhone repair sales via YouTube. With nearly three decades of experience, Rob uncovers the secrets behind maximizing LinkedIn presence and the power of user-generated content strategies. He also recounts his remarkable transformation from being the "money man" to collaborating with companies challenging giants like Shopify. His stories are not just about past achievements but offer a roadmap for today's e-commerce professionals looking to make a mark in a dynamic industry.

Our conversation takes an exciting turn as we explore the captivating world of trade shows and the art of standing out. Rob shares vivid anecdotes on how to create unforgettable trade show experiences, emphasizing the need for creative hooks and interactive booth presentations to capture attendees' attention. Further, we dive into the art of crafting compelling LinkedIn posts that spur engagement, complete with insights on using varied content types and scheduling tools to maintain a vibrant online presence. With Rob's clever strategies, listeners will find themselves equipped with the tools to transform their LinkedIn and trade show tactics into genuine business growth.

In the final segment, Rob and Kevin explore the future of e-commerce, with a spotlight on AI optimization tools and emerging trends. We discuss the innovative potential of Super User-Generated Content and the evolution of e-commerce platforms, such as Miva. Rob offers compelling insights into how AI tools are reshaping search engine strategies, ensuring that brands stay visible in an increasingly digital world. From driverless technology to the evolution of sales dynamics, Rob's expert perspective provides a glimpse into the future, urging listeners to stay ahead of the curve in this ever-evolving landscape.

In episode 471 of the AM/PM Podcast, Kevin and Rob discuss:

00:00 - E-Commerce Journey With The "Money Man" Rob Stanley
07:51 - Discussion on Trade Shows and Feedback
08:46 - Maximizing Trade Show ROI
14:00 - Standing Out at Trade Shows
18:23 - Maximizing LinkedIn for E-Commerce Success
20:01 - Maximizing LinkedIn Engagement Strategies
24:41 - Promoting Brands and Products on LinkedIn
31:06 - Strategic Super UGC Marketing Blitz
38:11 - E-Commerce Industry Trends and Insights
44:33 - AI Optimization Tools for E-Commerce
48:47 - Chat GPT and AEO Rise
53:40 - Evolution of E-Commerce and AI
55:10 - Social Media Reach Out Tips

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In this episode, we discuss how the next two years will redefine Amazon seller success. From AI and data to smarter testing, learn what it takes to stay ahead in the fastest-changing e-commerce era.

Join us on this episode as we explore the journey of Anthony Cofrancesco, a trailblazer in the e-commerce industry. Listen in as Anthony recounts his experiences from founding a conversion optimization agency for Amazon sellers to becoming a prominent speaker and e-commerce expert. He shares valuable insights from his early entrepreneurial days in Asia, where he co-founded a company focused on enhancing Amazon listings through graphics, video, and copywriting services. Discover how living in the Philippines, amidst a vibrant entrepreneurial community, allowed Anthony to significantly grow his business, eventually leading to the acquisition of his agency and his remarkable success with PickFu.

In a fascinating discussion on A/B testing, Anthony reveals how integrating testing into business strategies can drive substantial growth. Hear about his journey with PickFu and how strategic A/B testing helped brands like Thrasio's Angry Orange and Pink Miracle achieve remarkable sales increases. Anthony underscores the importance of moving beyond gut instincts, emphasizing that the initial investment in testing can yield significant long-term benefits. Learn how continual experimentation and rigorous testing can be the keys to success in today's competitive e-commerce landscape.

The conversation also explores the future of e-commerce, highlighting the evolving role of AI in streamlining business execution for Amazon sellers. Anthony discusses the challenges faced by sellers in navigating the overwhelming amount of information and how AI can revolutionize this space, enabling more efficient expansion across platforms like Amazon, Shopify, and retail. As the market becomes increasingly complex, Anthony stresses the need for sellers to adopt sophisticated systems and processes to maintain a competitive edge. Tune in to gain a comprehensive understanding of the dynamic nature of e-commerce and the pivotal role of execution in achieving business success.

In episode 470 of the AM/PM Podcast, Kevin and Anthony discuss:

00:00 - From Graphics to Data
02:07 - Business Partnership in the Philippines
08:39 - A/B Testing Discoveries and Results
17:11 - Using PickFu for Faster Market Research
20:16 - Optimizing Image Order for Conversions
22:18 - The Changing Landscape of Amazon Selling
27:19 - Maximizing Execution for Business Growth
35:46 - Future of Amazon Business Analytics, Execution, and Education
44:46 - Future of Consumer Spending and AI

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Norm Farrar returns to reveal how sellers win in 2025: AI + AEO, authority building, influencer do’s/don’ts, email that prints money, and why events & cigars power real networking.

Join us for an engaging discussion as we welcome back Norm Farrar, the first-ever repeat guest on the AM/PM podcast under Kevin King. Norm shares his fascinating journey into the world of influencer marketing, shedding light on the hard work and strategic workflows that come with it. He opens up about the challenges he faced in tracking commissions and the newfound respect he gained for content creators. We also explore how Norm's innovative use of technology, like Zapier, helped streamline the process of creating engaging content, from scripting to filming, providing valuable insights for aspiring influencers and marketers alike.

As the conversation unfolds, we dive into the cultural significance of cigar smoking as a communal activity. Norm shares personal experiences from cigar lounges, highlighting how they serve as unique environments for stress relief, networking, and building friendships across diverse backgrounds. We reflect on numerous occasions where cigars have facilitated connections at various events, including Amazon gatherings, fostering an inclusive "brotherhood" or "sisterhood" for all participants. Upcoming events, such as the one planned in Tampa, are mentioned as further opportunities to strengthen these connections.

Additionally, the episode explores the evolving landscape of e-commerce and retail, emphasizing the importance of being an early adopter and maintaining a strong omni-channel presence. We discuss the opportunities beyond Amazon, including platforms like Walmart and TikTok shops, and the critical role of brand perception and packaging when transitioning to retail. Listen in as we highlight the enduring power of email marketing, debunking myths about its obsolescence and showcasing the strategic use of AI to enhance targeting and personalization. Whether you're an aspiring influencer, an e-commerce professional, or simply curious about the future of marketing, this episode is packed with valuable insights and practical advice.

In episode 469 of the AM/PM Podcast, Kevin and Norm discuss:

00:00 - Influencer Marketing and AI Workflow
08:35 - Product Promotion Success Story
12:16 - The Bonding Power of Cigars
16:46 - Amazon Networking Events and Bondings
21:10 - Networking Events and Industry Education
24:17 - Networking and Education in Amazon
30:19 - Utilizing Customer Questions for Marketing
32:22 - The Future of E-Commerce and Retail
40:35 - Maximizing Email Marketing Impact
41:42 - The Power of Email Newsletters
48:03 - Email Marketing and AI Optimization
50:46 - Generational Shift in Consumer Preferences
53:43 - Marketing Misfits Podcast

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Learn how e-commerce sellers can scale beyond Amazon and into retail. In this episode, our guest shares insider steps to go retail-ready and build a brand that truly lasts.

What if the key to transforming your e-commerce brand into a retail powerhouse lies in understanding the nuances of today’s retail landscape? Join us for an insightful conversation with Yohan Jacob from Retail Bound as we challenge common misconceptions Amazon sellers hold about retail. Discover how the post-COVID-19 era has created opportunities for online brands to thrive in physical spaces, with retailers integrating enhanced online experiences and buy online, pick up in-store models. We'll uncover the strategies behind pricing consistency across platforms and how a strong online presence can serve as a stepping stone to retail success.

Ready to master the marathon that is retail success? We dive deep into the transition from crowdfunding to the big leagues of traditional retail, revealing the strategic planning needed for product packaging, pricing, and marketing in environments like Best Buy, Walmart, and Costco. Through Yohan's expert lens, learn about the importance of understanding margins, price points, and product derivatives, and how these factors can be leveraged to thrive amidst fierce competition. Hear real-world examples of how brands have navigated these challenges, ensuring their place on the shelves of major retailers.

But the path to retail success isn't just about getting onto the shelves; it's about staying there. We tackle the financial intricacies of working with large retailers, from managing extended payment terms to financing purchase orders. Yohan shares valuable insights into the unique world of platforms like QVC and HSN, where product demonstrations are key. Plus, discover practical advice on breaking into the market through smaller channels, honing your craft before taking on the giants. Whether you're an e-commerce seller ready to expand or an Amazon aficionado eager for new opportunities, this episode is packed with actionable strategies and expert advice to elevate your retail game.

In episode 468 of the AM/PM Podcast, Kevin and Yohan discuss:

00:00 - Navigating Retail for E-Commerce Sellers
04:37 - Changing Attitudes Towards Online Retailers
07:57 - Challenges of Crowdsourced Product Manufacturing
09:42 - Navigating Retail Margins and Strategies
13:45 - Retail Pricing Strategies and Brand Derivatives
18:01 - Preparing for Retail Success
24:05 - Understanding Retail Economics and Margins
27:46 - Consumer Electronics Profit Margins and Costs
30:23 - Retailers' Margin and Product Strategy
37:50 - Handling Retail Transitions and Liquidation
42:03 - Exit Strategy for Seasonal Products
42:32 - Navigating Retail Payment Terms and Strategies
48:31 - Retail Financing and Distribution Strategies
54:51 - Exploring Trade Shows for Business Growth
58:11 - Utilizing Brand Exposure for Retail Expansion
1:02:09 - Retail Growth Strategies for E-Commerce

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This week, we dive into Amazon product video production, exploring how AI is reshaping e-commerce videos, boosting response rates, and keeping customers engaged.

Rob Wiltsey, founder of VideoFresh, takes us on an engaging journey from his high school days as a video enthusiast to leading a top-tier company that revolutionizes video production for e-commerce. He shares how VideoFresh ingeniously combines the artistry of video with the structured efficiency of lean manufacturing principles, a synergy that has transformed how Amazon sellers and e-commerce platforms utilize video content. Rob’s approach not only optimizes production efficiency but also offers cost-effective solutions that don't compromise on quality, an aspect that has positioned Video Fresh as a leader in the field.

As we explore the multifaceted e-commerce marketing funnel, Rob and I discuss how strategic video content plays a vital role at each stage. From creating emotional connections with top-of-funnel content to crafting tactical videos for deeper engagement, Rob emphasizes the diverse video types essential for different marketing objectives. We touch upon the significance of cost-effective strategies such as batching product shoots and choosing the right video format—whether for branding, direct responses, or educational purposes—to align with specific goals. Personal anecdotes enrich our conversation, illustrating how VideoFresh's creative strategies are applied in real-world scenarios.

The discussion also ventures into the future, examining the intersection of AI and video production. Rob shares insights on how AI is currently enhancing creativity and efficiency without replacing the invaluable human touch in video production. He describes the exciting potential of AI to revolutionize how brands test and create content, while cautioning against the risk of AI-produced work becoming lackluster if not strategically managed. By balancing the technological advancements of AI with human expertise, Rob paints a picture of a vibrant future for video content strategy, one that e-commerce sellers can leverage to stay ahead in this rapidly evolving digital landscape.

In episode 467 of the AM/PM Podcast, Kevin and Rob discuss:

00:00 - Video Production for E-Commerce Sellers
07:28 - The Power of Video Marketing
08:56 - Video Production Strategies for E-Commerce
13:39 - Creating Effective Video Content Strategy
19:14 - Video Strategies for Shopify vs Amazon
25:29 - Optimizing Testimonial and VSL Videos
30:08 - Effective Testimonial Video Creation Tips
34:41 - Amazon Video Production Process Overview
37:35 - Optimizing Video Production for E-Commerce
39:07 - Video Content Planning and Scripting Process
46:32 - Clarity in Visual Content for AI
49:17 - The Future of AI Video Production
51:04 - Rising Interest in Generative AI Videos
55:38 - Embracing AI Technology in Videos
58:13 - AI Advantages in Video Marketing
1:06:01 - Innovative Motion Capture Workflows

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In this episode, our guest discussed why retail still outpaces e-commerce 4X. Learn how Amazon-proven brands land on Costco, Target, & Walmart shelves with his insider playbook.

What if your online brand could conquer the retail world, just like it did on Amazon? Join us as we chat with Doug Harding, an expert in navigating the complex transition from online selling to retail dominance. Doug shares invaluable insights into why retail remains a powerhouse, accounting for about 80% of US sales, and how online successes can pave the way for tangible, store-shelf victories. From strategic placement in major retailers like Costco, Walmart, and Target to the essential role of branding and social media in capturing buyer attention, this episode is packed with actionable advice for Amazon sellers ready to make the leap.

We unpack the challenges of retail distribution and explore the sophisticated logistics behind ensuring your product stands out in stores. Doug explains how refining packaging and leveraging distribution partners can smooth the path from online clicks to retail checkout aisles. Discover the financial strategies that can support this shift, including creative financing options like private equity and factoring, which have helped brands like Bertello pizza ovens expand from a Shark Tank pitch to a household name in major retail chains.

For those contemplating retail expansion, we highlight the potential for impressive sales growth and the unique considerations of wholesale cost structures. Our discussion covers the nuances of retail pricing and profit margins, emphasizing the importance of maintaining brand integrity while negotiating store placements. As we explore the opportunities and strategies for retail growth, you'll gain fresh perspectives on why retail is far from dead and how it can be a robust avenue for your business's future success. Tune in for a wealth of wisdom on harnessing retail opportunities and nurturing sustainable business growth.

In episode 466 of the AM/PM Podcast, Kevin and Doug discuss:

00:00 - The Power of Retail Expansion for Amazon Sellers
04:30 - Changing Perspectives on Online Retail
07:26 - Navigating Retail Distribution Challenges
15:45 - Retail Pull Strategy Implementation Guidance
17:13 - Maximizing Retail Placement and Distribution
20:56 - Understanding Retail Shelf Placement Strategy
24:55 - Packaging Strategies for Retail Success
31:15 - Retail Logistics and Distribution Challenges
37:17 - Subscription Fees and Dominant Retailers
40:50 - Retail Product Launch and Distribution
42:54 - Shark Tank Product Success Story
50:23 - Retail Margin and Cost Structure
57:42 - Margin Analysis in Retail Sales
1:01:16 - Challenges of Online Advertising
1:03:50 - Exploring Retail Opportunities for Growth

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Unmask the secrets of a $50M costume empire. From million-dollar days to seasonal surges, discover what Halloween sellers can teach every Amazon entrepreneur.

Fraser Smeaton, the mastermind behind a $50 million costume empire, joins us to unveil the fascinating world of seasonal business success. With Halloween just around the corner, Fraser spills the beans on capturing 15% of annual revenue in just four days leading up to the spooky celebration. We explore the cultural evolution of Halloween, from its roots with Scottish and Irish immigrants to its booming presence across the U.S., Canada, the UK, and Europe. Fraser also shares how confectionery companies have sweetened Halloween's appeal in the UK over the past 15 years, and offers a nostalgic look at traditional celebrations like guising in Scotland.

The journey from a bedroom startup to a global costume phenomenon is nothing short of inspiring. Fraser recounts how writing the website URL on Morphsuits turned customers into living billboards, and how harnessing early Facebook advertising created waves in the e-commerce ocean. As the business scaled rapidly, they navigated the storm of market saturation and competition, pivoting towards direct-to-consumer sales on Amazon. Fraser emphasizes the significance of e-commerce tools like Helium 10 and the wisdom gained from networking events, which transformed their operation from $15 million to a $50 million powerhouse.

Talking about the operational side, we uncover the complexities of managing a seasonal costume business. From intricate retail partnerships with giants like Spirit Halloween and Target to the art of balancing high-end and budget-friendly offerings, Fraser reveals the strategic intricacies of thousands of SKUs. He sheds light on the international demand for costumes, highlighting the year-round efforts involved in product design and inventory management. As tariffs fluctuate and international expansion beckons, Fraser's insights provide a roadmap for navigating economic challenges while maintaining a festive spirit in the vibrant world of costume sales.

In episode 465 of the AM/PM Podcast, Kevin and Fraser discuss:

09:09 - Seasonal Business Challenges and Strategy
11:16 - From Bedroom to Global Success
13:23 - Year-Round Dressing Up Culture in Europe
18:28 - Navigating Business Challenges
23:05 - Networking Across Different Industries
25:04 - Retail Strategy for Costume Sales
26:16 - Standard vs. Licensed Costumes
29:22 - Product Complexity and Growth Strategies
34:38 - Seasonal Costume Sales Strategy
36:17 - Seasonal Business Planning and Inventory Management
42:24 - US Tariffs and Halloween Inventory Challenges
45:22 - Inventory Challenges and Adaptations During Shipping
48:59 - Christmas Party Collaboration With Interactive Costumes
50:14 - Expanding Costume Business Internationally
56:10 - Opportunities for Costume Market in Japan
1:01:01 - Analyzing Past Trends for Future Projection
1:01:42 - Utilizing Helium 10 for Costume Sales

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Discover why TikTok Shop and social commerce must be a core in your e-commerce strategy. Actionable tactics on affiliates, creators, and scaling beyond Amazon.

Step into the vibrant world of TikTok Shop and social commerce with our distinguished guest, Stephanie Tramicheck. With an impressive track record that includes pioneering one of France's first fashion and craft blogs, and helping establish Etsy and Pinterest in Europe. She shares her journey into the social commerce sphere, offering valuable insights on the explosive potential within TikTok's ecosystem. Discover how brands and creators can harness data and analytics to excel, as she discusses her work with a Korean conglomerate and her agency.

Influencer marketing takes center stage as we explore the nuanced strategies that resonate on TikTok. Stephanie introduces an influencer masterfully blending product promotion with genuine lifestyle content. This approach not only strengthens trust but also enhances product interest organically. We navigate the evolving relationship between brands and influencers, emphasizing the importance of aligning values and tapping into audiences on a personal level. This shift from traditional advertising underlines the need for a modern mindset in today's dynamic digital landscape.

Our conversation expands to cover the innovative terrain of affiliate marketing and live shopping on TikTok. Stephanie sheds light on the power of compelling, shoppable content that drives impulse buying, supported by insightful data analysis. As we contrast the cultural nuances of live shopping between the US and China, the call for engaging, story-driven experiences becomes clear. With discussions on spark ads, creator collaborations, and TikTok's significant economic influence, we paint a picture of social commerce as a transformative force poised to surpass traditional e-commerce. Tune in to gain a treasure trove of insights and strategies for thriving in the ever-evolving world of TikTok.

In episode 464 of the AM/PM Podcast, Kevin and Stephanie discuss:

00:00 - TikTok Shop and Social Commerce
00:35 - E-Commerce Opportunities With Stephanie Tramicheck
04:53 - Exploring Social Commerce Opportunities on TikTok
12:59 - Influencer Marketing on TikTok
15:57 - Building Brand Influence on TikTok
18:53 - Different Roles in Social Commerce
19:59 - TikTok Shop Affiliate Marketing Strategies
22:36 - Tracking Affiliate Performance on TikTok
34:24 - Live Shopping Strategies on TikTok
41:58 - Innovating Live Shopping Across Borders
45:07 - Maximizing TikTok Shop Affiliates' Efficacy
47:53 - Emerging Social Commerce Platforms vs TikTok
58:04 - TikTok and Social Commerce Future
1:01:12 - The Future of TikTok Commerce

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This FBA pioneer seller reveals how to win on Amazon: profit-first math, margins, real differentiation, smarter China sourcing, and IP + NNN protection. Plus, wild origin stories!

What if understanding financial fundamentals could transform your Amazon selling journey from mediocrity to profitability? Join us as we uncover the entrepreneurial insights of Steven Selikoff, a trailblazer in Amazon's original FBA program, who began his journey selling homemade firecrackers and transitioned to a successful career in the wholesale market. Steven's diverse experiences, from fashion photography in New York City and Italy to his no-nonsense business approach, provide invaluable lessons for anyone striving to succeed in the competitive world of online selling.

Steven sheds light on the often-overlooked aspects of e-commerce, emphasizing the importance of prioritizing profitable sourcing over merely chasing top-line sales. Many sellers find themselves entangled in the allure of impressive gross merchandise volume, only to realize profitability has slipped through the cracks. Through compelling anecdotes and real-life examples, Steven highlights how understanding your financial numbers and strategic sourcing can drastically shift the trajectory of your business, moving beyond superficial metrics to achieve sustainable success.

As we explore the significance of product differentiation, Steven shares his expertise on crafting unique market strategies. From premium dog treats to pillowcases for pet owners, he illustrates how catering to unmet customer needs can set you apart from the competition. Learn about securing your market advantage through effective strategies, including NNN agreements, intellectual property protection, and rigorous factory inspections. This episode promises a treasure trove of actionable advice for those ready to rethink their approach to online entrepreneurship and gain a competitive edge.

In episode 463 of the AM/PM Podcast, Kevin and Steven discuss:

00:00 - Entrepreneurial Journey With Stephen Selikoff
17:27 - Profitable Sourcing Over Flashy Marketing
19:37 - Chasing Quick Wins in Business
21:17 - Calculating Initial Amazon Selling Investment
29:00 - Bully Sticks for Dogs Product
30:21 - Unique Product Differentiation for Success
35:47 - Product Development Strategies for Beginner Sellers
39:51 - Navigating Manufacturing and Intellectual Property
40:56 - Protecting Your Product and Market Advantage
45:16 - Protecting Your Product and Timeline
54:50 - Successful Product Development and Factory Inspections
56:12 - Innovative Pillowcases for Pet Owners

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Many Amazon sellers from China excel at supply chain and operations, but struggle with branding and Western culture. This episode uncovers the hidden gap and how bridging East and West can change the game.

Join us as we welcome Feng Xiaoxiao, a distinguished leader in the Chinese e-commerce community and a driving force behind 4,000 Amazon sellers in Shenzhen. Known as Professor Xiaoxiao, Feng shares her compelling journey from Shenzhen to New York, where she is currently pursuing a master's in integrated marketing at NYU. Feng provides insightful perspectives on the hurdles Chinese Amazon sellers face, such as high advertising costs and cultural misunderstandings, which impede their efforts to establish robust brands in the U.S. market. Her dedication to bridging these cultural gaps offers a unique lens into the e-commerce challenges faced by both Chinese and American sellers.

Listen in as we explore the complexities of intellectual property (IP) awareness among Chinese sellers, heightened by Amazon's strict IP policies. Through education and adaptation, many are now prioritizing innovation and registering patents, although IP infringement remains a significant issue. We discuss the contrasting strengths of American and Chinese sellers, where Americans shine in innovation and branding, and Chinese sellers excel in product enhancement and cost reduction. This episode also touches on the misconceptions Americans may have about modern China and the potential for cross-cultural learning to enhance e-commerce strategies on platforms like Amazon.

In a fascinating conversation about cross-cultural marketing, we dive into the intersection of Chinese and American e-commerce sellers, emphasizing the necessity of mutual learning. Feng shares success stories and highlights the importance of cultural understanding and aesthetic alignment in improving brand appeal. We also discuss strategies for targeting specific U.S. audiences, using tools like Facebook data to find unique market positions. As we wrap up, the discussion turns to the opportunities for collaboration between Chinese and American sellers, aiming to foster fair competition and mutual growth in the competitive landscape of global e-commerce.

In episode 462 of the AM/PM Podcast, Kevin and Xiaoxiao discuss:

00:00 - Challenges of Chinese Amazon Sellers
02:33 - Global Connections Through Technology
06:20 - Challenges of Building US Brand
14:39 - Chinese Amazon Sellers & IP Infringements
19:01 - Cross-Cultural Marketing in E-Commerce
22:59 - Cultural Influence on Conversion Rates
29:08 - Market Research and Cultural Understanding
33:06 - Marketing Strategies and Consumer Data
37:25 - Reliability of Academic vs AI Data
41:27 - Opportunities for Chinese and American E-Commerce Seller Collaboration
48:01 - Amazon Business Owner Seeks Branding Help
54:07 - Common Ground Between East and West

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Counterfeits, hijackers & knockoffs are killing brands. In this episode, learn proven legal tactics and e-commerce strategies to protect your IP, defend your sales, and secure your Amazon business.

Imagine a world where your brand’s value is constantly under threat from unauthorized sellers and counterfeiters. In an era where e-commerce is a competitive battleground, protecting your brand has never been more crucial. Join us as Daren Garcia from Vorys, an international law firm, shares his expertise on the delicate interplay between brand protection and intellectual property strategies in the digital marketplace. Learn what can brands can do to maintain their market presence and integrity.

Navigating the legal maze of e-commerce is no small feat. We explore how giants like Amazon and eBay position themselves as mere facilitators, avoiding accountability for third-party seller actions such as counterfeiting. The episode dives into the nuanced legal concepts like the "first sale doctrine" and how these impact both the brand and the marketplace. Through Daren’s insights, discover the rigorous process of securing trademarks and combating infringement, particularly in challenging terrains like China, while understanding the pivotal role of cease and desist letters in safeguarding your brand.

Brand protection is an ongoing battle, demanding strategic resource management and proactive measures. From securing injunctions to leveraging AI for trademark protection, we unravel the complexities of modern brand defense strategies. Hear stories of entrepreneurs turning adversity into opportunity by innovating within legal confines, and glean valuable lessons on the importance of securing a robust legal framework before enforcing restrictions globally. Whether you're facing the challenges of counterfeits or unauthorized sales, this episode offers actionable insights and expert guidance on how to effectively safeguard your intellectual property in the digital age.

In episode 461 of the AM/PM Podcast, Kevin and Daren discuss:

00:00 - Brand Protection Strategies in E-Commerce
07:16 - Online Marketplaces and Legal Immunity
10:18 - IP Infringement on Online Marketplaces
18:23 - Amazon Brand Protection Strategies
23:57 - Cease and Desist Misuse
27:22 - Brands Asserting Control Over Distribution
27:33 - Combatting Brand Infringement in E-Commerce
35:57 - The Importance of IP Protection
38:53 - Injunction Process for Brand Protection
41:44 - Amazon Listing Sabotage Threats
45:22 - Impactful Brand Protection Strategies Through AI
48:10 - Brand Protection Strategies on Online Marketplaces
53:39 - Impact of AI in Business

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From living in a school bus to running a TikTok Shop agency, today’s guest shares affiliate secrets, viral content tips, and social commerce strategies to grow your brand online.

Tommy Lynch, the creative force behind Cult Content, joins us to share his extraordinary journey from crafting furniture at just 15 to becoming a social commerce marketing maestro. As we explore the vibrant landscape of TikTok Shop and e-commerce, Tommy reveals the blend of patience and tenacity required to overcome the hurdles of slow sales and costly shipping. His tale is a testament to resilience, navigating through early Amazon-like tactics to gain traction and establish his niche in the e-commerce space.

Embark on Tommy's adventurous transition from almost being banned from school premises to embracing a nomadic lifestyle, living out of a bus while traversing 35 states. The story turns from his initial sales roles to an unexpected career in content creation and freelancing. By harnessing the power of networking, Tommy's path led him to collaborate with brands, beginning with a hard seltzer company and eventually finding his footing in LA. His narrative underscores the profound impact of building genuine connections while highlighting the adaptability needed to thrive in both creative and entrepreneurial pursuits.

Dive into the strategic world of digital marketing as Tommy shares insights on leveraging TikTok's potential to drive e-commerce success. From working with major brands like Infinity Hoop to the birth of his own agency, Cult Content, he uncovers the secrets behind crafting viral-worthy content and the importance of a strong hook. Explore the unpredictable dynamics of the TikTok shop environment, the strategic use of affiliates, and how creating a community can lead to transformative growth. Whether you're an aspiring content creator or an established marketer, there's something for everyone in Tommy's compelling story.

In episode 460 of the AM/PM Podcast, Kevin and Tommy discuss:

00:00 - TikTok Shop and E-Commerce Journey
05:52 - Living in a Converted School Bus
09:26 - Bus Traveler Turned Content Creator
14:39 - Content Creator Brand Partnerships and Pricing
20:00 - Unlocking TikTok Shop's Money-Making Potential
25:56 - Creating Viral Video Content Strategy
30:43 - Building 'Cult Content' Agency Success
32:54 - Key Takeaways From Event Presentations
38:08 - Challenges of Becoming a Creator
43:52 - Setting Expectations for TikTok Advertising
44:45 - Strategies for TikTok Shop Success
53:42 - Getting Started on TikTok Shop
55:47 - TikTok Shop Platform and Sales Strategies
1:00:11 - Marketplaces' Regulatory Evolution for New Platforms
1:06:06 - The Power of Social Commerce

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In this episode, we will discuss e-commerce growth, branding, AI, and customer loyalty strategies. We will also share tips from our guests’ 15+ year journey selling on Amazon and building a sustainable business.

Join us on this captivating journey with Cara Sayer, a seasoned entrepreneur thriving in the online marketplace since 2009. Listen in as Cara shares her inspiring evolution from an Amazon seller to a brand owner, emphasizing the importance of brand identity in standing out amidst the crowded e-commerce space. Cara's story began with a simple yet innovative idea, a blackout blind and shade for strollers inspired by her desire to help her daughter sleep better on the go. Her narrative is a testament to a problem-solving mindset and determination to bring innovative products to market, even during the early days of social media.

As we continue the conversation, Cara provides insights into the challenges and successes she faced transitioning from a traditional retail model to a direct-to-consumer approach on Amazon. We discuss the necessity of taking control by eliminating resellers, navigating Amazon's category system, and adapting to market demands. Cara shares the strategic moves she made, such as transitioning from Vendor Central to Seller Central to manage better pricing and inventory, and the importance of maintaining a flexible team of freelancers to accommodate the seasonal nature of the business. Her story highlights the balance between scalability and maintaining operational efficiency, offering valuable lessons for aspiring entrepreneurs.

Throughout our discussion, we explore the evolving e-commerce landscape and the importance of branding over mere product selling. Cara's passion-driven approach is evident as she shares how she balances business growth with quality of life, emphasizing customer interaction and flexible work hours. We touch on the transformative potential of AI in retail and the shifting consumer habits across different generations and platforms. The conversation concludes with a focus on maintaining a presence outside of Amazon, the potential impact of competitors like TikTok entering the e-commerce space, and the necessity of understanding marketing fundamentals. This episode is a treasure trove of insights for anyone looking to succeed in the dynamic world of e-commerce.

In episode 459 of the AM/PM Podcast, Kevin and Cara discuss:

00:00 - Building a Brand in E-Commerce
04:46 - Entrepreneur Finds Manufacturer Through Contacts
11:26 - Navigating E-Commerce Challenges and Success
11:44 - Direct Sales Success Through Social Media
16:08 - Entrepreneurial Mindset in E-Commerce
21:16 - Advantages of Custom Stroller Accessories
24:11 - Building an Emotional Brand Connection
30:58 - Expanding Product Line Plans
33:31 - Product Copying and IP Protection
36:14 - Staying Engaged in Sustainable Business
37:47 - Corporate Discontent and Entrepreneurial Freedom
42:50 - Challenges of Trading in the EU
46:09 - Adapting to Changing E-Commerce Landscape
49:45 - Evolving Trends in E-Commerce
53:44 - The Importance of Marketing in Business
56:49 - Engaging Audience Interaction and Feedback

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Vietnam is becoming the go-to sourcing hub for e-commerce sellers. Today's guest shares insights on tariffs, factory clusters, supplier vetting, and scaling beyond China.

Curious about global sourcing dynamics amid trade wars and tariffs? We have Jim Kennemer from Cosmos Sourcing on board to unpack these complexities. Discover how businesses have been navigating the trade landscape since the Trump administration, with Vietnam emerging as a strategic alternative to China. Jim shares his expert insights on why having a backup plan is crucial in this unpredictable environment and how companies have effectively dealt with unexpected tariff changes. Dive into the fascinating shifts in manufacturing, where Chinese companies are setting up shop in Vietnam, preserving factory setups to ensure business continuity.

Join us as we explore the vibrant landscapes of Vietnam and China from a cultural and economic perspective. From the bustling streets of Ho Chi Minh City to the incredible garment industry in Hoi An, Jim's personal experiences shed light on the evolving manufacturing scene. We also discuss the industrial clusters in Vietnam and its reliance on Chinese raw materials, offering a glimpse into Vietnam's potential as a burgeoning manufacturing hub. With anecdotes and insights, we bring to life the realities of working in these dynamic regions, including Vietnam's growing prowess in textile and apparel production.

Looking ahead, we touch on global manufacturing shifts and future trends with Jim's expert forecasts. From Mexico to Africa, we examine the potential and limitations of various regions in the evolving manufacturing landscape. Discover how robotics might revolutionize the industry and why Africa is seen as a promising future hub as wages rise in Vietnam. For anyone keen on understanding international trade, sourcing tips, or the promise of Vietnam as a reliable partner, our discussion with Jim offers vital insights to stay nimble and informed in today's global market.

In episode 458 of the AM/PM Podcast, Kevin and Jim discuss:

00:00 - Trade Wars Impact Vietnam Sourcing
01:55 - Fluctuating Tariffs Trend Discussion
11:53 - Manufacturing in Vietnam vs China
17:00 - Logistics and Industrial Clusters in Vietnam
20:19 - Vietnam Impressions
25:47 - Manufacturing Labor Turnover During Holidays
33:24 - Global Manufacturing Shifts and Future Trends
41:25 - College Football Fanatics Discuss Past Games
49:31 - Forecasting Global Sourcing Trends
51:06 - Product Sourcing Tips for Beginners
53:42 - Tech Pack Details in Clothing Design
57:48 - Sourcing in Vietnam
1:00:03 - Vietnam Sourcing and Negotiation Insights
1:01:11 - Building Relationships With Overseas Manufacturers
1:04:14 - Kevin's PPE Sourcing Success in Vietnam

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From retail arbitrage to private label success, this episode dives into brand building, niche strategies, AI tools, and the truth about standing out in a crowded Amazon marketplace.

Can you imagine turning a schoolyard hustle into an 8-figure Amazon empire? Charles Chakkalo did just that, and his journey from selling Coke cans to becoming a private label giant offers invaluable lessons for aspiring entrepreneurs. Join us as we explore the highs and lows of his entrepreneurial path, including a hilarious tale of juggling business opportunities with personal commitments. Charles also shares insights into building a brand in today's competitive e-commerce landscape, all while emphasizing the power of networking at industry hotspots.

For those with a knack for nostalgia, you'll love the stories of entrepreneurial beginnings, featuring school days filled with selling Billboard Top 40 albums and the many trials of early retail arbitrage. These experiences didn't just pad their pockets; they laid the groundwork for understanding the challenges and potential of retail arbitrage today. From dealing with counterfeit goods to early suspensions, the lessons learned have been instrumental in shaping mature business practices that stand the test of time.

Running a family business presents its own set of challenges and rewards, especially in the e-commerce and warehousing sectors. We explore the dynamic of managing operations with family, highlighting the benefits of maintaining control without third-party logistics. Gain insights into strategies for differentiating commodities in a flood of knockoffs, and the significance of first mover advantage. With expert advice, discover the potential of integrating branding and community building into business models. Plus, navigate the complexities of information overload and learn how to strategically consume information to stay ahead in the ever-evolving e-commerce space.

In episode 457 of the AM/PM Podcast, Kevin and Charles discuss:

00:00 - Entrepreneur Journey and Amazon Brand Building
09:51 - From Coke Cans to Amazon Retail Arbitrage
04:44 - Life's Ups and Downs
22:07 - Brothers Build Amazon Business Together
30:30 - Competing in the Commodity Market
33:47 - Brand Building Outside of Amazon
36:08 - Navigating Information Overload in E-Commerce
42:26 - Everyone Has an Angle in News
49:44 - Charles' Newsletter Strategy
50:40 - Entrepreneurial Success and Wisdom

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Two bold founders share how they're revolutionizing period wear for active women. From startup struggles to wearable innovation, this is a story of purpose, power, and persistence.

Join us as we sit down with two extraordinary entrepreneurs, Alayne and Angie, who are on the verge of launching an innovative product that merges functionality with empowerment in customized clothing. Alayne shares her remarkable journey from being a ballroom dancer to overcoming severe scoliosis, defying medical odds, and returning triumphantly to the dance floor. Angie's story is equally inspiring, as she talks about founding Pulse Body, a company aimed at providing practical period solutions for young dancers, inspired by her own daughter's experiences. Together, they are addressing a significant gap in the market, and their passion for empowering women is palpable throughout their journey.

Our conversation also explores the strategic aspects of building a new brand in the e-commerce space, focusing on the integration of period liners into athletic clothing. We discuss the intricacies of patent and manufacturing logistics, including collaborations with overseas manufacturers and navigating patent protections. Alayne and Angie share their multi-faceted approach to brand growth, which includes direct-to-consumer sales, licensing to educational institutions, and retail expansion. Their dedication to creating a female-friendly brand that empowers athletes is evident, and their plans for future growth include moving some production to the US and securing exclusive patents.

We wrap up with insights into their grassroots marketing strategies, highlighting the power of community-driven efforts and the importance of building a supportive network for new entrepreneurs. The episode covers creative approaches to social media marketing, the impact of relatable content, and the value of engaging smaller influencers to reach niche communities. Through early user feedback and innovative storytelling, Alayne and Angie are committed to refining their product and messaging, all while building a movement around women's empowerment. Their story is a testament to resilience, creativity, and the entrepreneurial spirit, offering inspiration and valuable lessons for aspiring e-commerce business owners.

In episode 456 of the AM/PM Podcast, Kevin, Alayne, and Angie discuss:

00:00 - Empowering Women Through Innovative Clothing
02:03 - Overcoming Adversity Through Passion for Dance
06:53 - Female-Centric Athletic Wear Innovation
13:29 - Navigating Global Patent and Manufacturing
14:54 - Developing a First Mover Product
20:22 - Launching a Unique Female Product
22:51 - Building Awareness for Female Wellness
28:11 - Harnessing the Power of Personal Stories
31:50 - Teen-Focused Period Liners in Various Sizes
34:04 - Building a Supportive Entrepreneurial Community
37:04 - Utilizing Resources for Business Growth
44:34 - Empowering Women Through Grassroots Marketing
45:08 - Community Building for AI Product
48:59 - Creative Marketing Strategies for Female Empowerment
52:13 - Empowering Women Through Marketing
59:29 - Building a Successful Business Movement
1:00:36 - Kevin King's Words of Wisdom

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Global competition is killing Western sellers. This episode’s guest shares how to survive tariffs, copycats, and shifting supply chains in this must-hear e-commerce deep dive.

E-commerce enthusiasts and entrepreneurs, you're in for a treat as we sit down with Bernie Thompson, a pioneering eight-figure Amazon seller and former software engineer with industry giants like IBM and Microsoft. Bernie charts a thrilling journey from his tech roots to establishing a successful electronics company in the early days of Amazon's marketplace. Our conversation unveils the seismic shifts in the e-commerce landscape, where timing, innovation, and an adaptable mindset are key to thriving amid intense global competition.

We're not shying away from the hard-hitting challenges Western sellers face, particularly in the electronics sector. Bernie opens up about navigating the choppy waters of tariffs and fierce competition from aggressive Chinese brands. Misleading product claims and the difficulty of enforcing regulations in this digital age add another layer of complexity. Through it all, Bernie underscores the vital role of strategic planning and intellectual property protection as pillars for sustaining growth and innovation.

As we wrap up, we cast an eye on the future, spotlighting the transformative power of AI in product development and global business competitiveness. From scaling operations with AI-driven tools to the need for systemic changes in American manufacturing, our discussion highlights the strategic moves necessary to stay ahead in a rapidly evolving global market. Join us for an episode brimming with insights, whether you're an industry veteran or a curious newcomer eager to understand the forces reshaping e-commerce and manufacturing today.

In episode 455 of the AM/PM Podcast, Kevin and Bernie discuss:

00:00 - E-Commerce Innovations With Bernie Thompson
03:06 - Fortunate Timing for Amazon Seller
08:59 - Navigating Tariff Challenges in the Electronics Category
11:35 - Rise of Chinese Brands in Electronics
20:32 - Challenges of Western Electronics Industry
25:31 - Challenges in Opening Chip Plant
26:57 - Strategies for American Manufacturing Competitiveness
31:08 - Navigating Global Electronics Manufacturing
32:04 - Technological Innovations and Global Competition
36:29 - Intellectual Property and Sourcing Strategy
43:56 - Manufacturing Support Discrepancy Between Countries
47:01 - Labor and Automation in China
52:20 - Impact of AI on Product Development
53:20 - Cultural and Mental Shifts in Business
58:00 - The Power of AI in Business
1:02:26 - Strategic Implementation of AI in Business

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Learn how to defend your Amazon brand from overseas knockoffs. Today’s guest shares real IP battles, counterfeiting tactics, and strategies for protecting your e-commerce success.

Can your Amazon brand survive the onslaught of 153 knockoffs? Hear from Chris Keef, our expert guest, as he unravels the harrowing tale of an Amazon seller who faced this exact nightmare and navigated the turbulent waters of account suspension despite a fortress of patents and trademarks. Chris brings a wealth of knowledge from his dual experiences in the corporate and e-commerce worlds, offering listeners a roadmap for maintaining a competitive edge through robust intellectual property strategies and unique product offerings."

In a world where unauthorized sellers and 'hijackers' lurk around every corner of online marketplaces, protecting your Amazon listing becomes a high-stakes game. We dive into the systemic issues within online marketplaces, shedding light on the stark contrast between e-commerce and traditional retail environments. Through gripping case studies, Chris and Kevin expose how low barriers to entry often lead to shortcuts and unethical practices, and how sellers can strategically plan and fortify their defenses with tools like Amazon's brand registry and the Apex program.

Discover strategic approaches for combating false advertising and counterfeit threats while learning how to leverage brand protection services like AMZ Watchdog. Not only do we emphasize the importance of resilience and assertiveness in safeguarding your brand, but we also explore innovative strategies for thriving in the e-commerce landscape. From creating a digital moat around your products to utilizing emerging platforms like TikTok for brand growth, this episode is packed with insights to empower you against unfair practices and position your brand for success.

In episode 454 of the AM/PM Podcast, Kevin and Chris discuss:

00:00 - Protecting Your Amazon Listing Strategies
00:04 - Rising Competition in Online Sales
06:42 - Concerns About Data Security
13:32 - Navigating IP Protection in Global E-Commerce
16:54 - Intellectual Property Rights Across Borders
18:55 - Combatting False Advertising in E-Commerce
20:11 - Retail vs E-Commerce Growth Differences
30:12 - Strategic Approaches to IP Protection
40:32 - Negotiating for Release of Product
41:33 - Navigating Brand Protection in E-Commerce
45:11 - Navigating E-Commerce Challenges and Innovations
47:15 - Competitive Strategies in Global Business
52:48 - Utilizing TikTok for Brand Success
53:59 - Protecting Brands in E-Commerce
59:13 - Supporting Amazon Sellers Through AMZ Watchdog
1:00:40 - Kevin's Words of Wisdom

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Social commerce is booming. Learn how brands use TikTok Shop, influencer campaigns, and spark ads to drive engagement and how it boosts your Amazon sales.

Can TikTok Shop really be the ultimate game-changer for brands aiming to make millions together with Amazon? Join us as we welcome Sohun Sanka, who brings firsthand experience from TikTok Shop's inception in the US, to uncover the secrets behind this booming social commerce platform. From algorithms to government scrutiny, we dissect what makes TikTok a revolutionary tool for brand success and how it stands apart from traditional platforms like Amazon and Shopify.

Discover how TikTok Shop's seamless in-app purchasing is setting new standards in e-commerce, offering brands lower CPMs and remarkable attribution capabilities. We take you through the maze of TikTok's advertising landscape, highlighting innovative ad types like Spark ads and live shopping ads that are transforming consumer engagement. Learn the strategic differences between organic content and paid ads, and why TikTok's approach to integrating shopping links directly into videos can potentially skyrocket your brand's conversions and awareness.

Engaging influencers effectively on TikTok is more than just a trend; it's a necessity. We explore the evolving landscape of influencer marketing with a focus on performance-based agreements and gamification. Hear about the transition from flat fee models to dynamic commission structures, and how brands are fostering communities of brand ambassadors to drive unmatched success. Dive into the intricacies of TikTok's strict content guidelines and discover how clear content blueprints can elevate your affiliate program. With Sohun's insights, unlock the potential to optimize your brand's impact on TikTok Shop like never before.

In episode 453 of the AM/PM Podcast, Kevin and Sohun discuss:

00:00 - TikTok Shop Strategy and Success
02:32 - Early Days of TikTok Shop
10:46 - The Power of Social Commerce
13:38 - TikTok Shop Advertising Strategy Insights
18:54 - Boosting Amazon Sales Through TikTok
19:32 - Effective Influencer Acquisition Strategies
24:45 - Creator Acquisition Lever Through Contests
27:22 - Influencer Retainer Strategies & Success
29:06 - Influencer Ambassador Program Success Strategies
34:28 - Strategic Approach to TikTok Marketing
36:41 - TikTok Shop Rules and Strategies
40:10 - Impact of Brand Affiliate Programs

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One of the fastest ways to boost your Amazon sales? Fix your damn listings. Our guest today drops $100K image hacks, avatar secrets, and AI tips you can use today.

What if you could optimize your Amazon listings to boost sales without spending more on PPC or launching new products? Join us as we explore this possibility with Kamaljit Singh from AMZ One Step. Kamal, a seasoned expert in Amazon listing optimization, shares his wealth of knowledge on enhancing your listings, improving click-through rates, and the critical role of quality product imagery. Gain insights into the future of Amazon listings and discover how sellers can adapt to the ever-changing e-commerce landscape.

Kamal's journey from India to Canada is a tale of evolution, from selling streaming boxes to South Asian communities to establishing a thriving Amazon agency. We unravel his transition from telecommunications to e-commerce, highlighting the strategic pivot to private labeling and teaching the art of Amazon selling. The conversation further explores the vital importance of staying active in the marketplace, the implementation of AI and automation, and the power of strategic partnerships in managing a global team.

As AI continues to reshape e-commerce, we dive into its transformative impact on product development, market analysis, and operational efficiency. Kamal discusses how AI tools like Amazon Recognition and GenSparkAI revolutionize the industry, reducing time to market and enhancing strategic insights. We also look ahead to the future of Amazon listing customization, where personalized experiences and AI-driven strategies promise to redefine digital marketing. Through these compelling discussions, we emphasize the need for sellers to invest in quality marketing and adapt to the evolving landscape to remain competitive.

In episode 452 of the AM/PM Podcast, Kevin and Kamaljit discuss:

00:05 - Optimizing Amazon Listings for Higher CTR
07:12 - From Streaming Boxes to Amazon Agency
11:53 - Global Growth of Creative Amazon Services
13:45 - The Importance of Quality Product Imagery
18:27 - Building Customer Avatars for Sellers
22:10 - Creating Customer-Centric Product Images
25:40 - Positioning and Differentiating Avatar Images
26:39 - Positioning Tests and Customer Avatars
30:02 - Evolving Amazon Listing Strategies With AI
31:37 - Importance of AI in Online Listings
35:29 - Adjusting Images for AI Recognition
37:36 - AI Impact on E-Commerce Evolution
38:21 - Impact of AI on E-Commerce Industry
46:30 - Maximizing Amazon Listing Creatives With AI
42:26 - Future of Amazon Listing Customization
49:12 - Transforming Ads With Creative Solutions
57:46 - E-Commerce Strategies and Tips Newsletter

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Sourcing expert Isaac Hetzroni, aka @thesourcingguy, shares tips on China, AI, factory tours, and finding top suppliers. Essential insights for smarter e-commerce strategies.

Join us as we explore the dynamic world of sourcing with Isaac Hetzroni, aka @thesourcingguy, a rising influencer known for his insightful content on YouTube, TikTok, and Instagram. Isaac, though lesser-known in the Amazon space, shares his extensive experience in manufacturing, having grown up in the industry with his family's apparel and electronics factories. He provides valuable insights on whether businesses should look beyond China for sourcing, and shares practical tips on understanding product costs and minimizing risks. Isaac's engaging social media presence brings these topics to life, making sourcing strategies both informative and entertaining.

We'll also examine the complexities and misconceptions surrounding sourcing from China, where advanced infrastructure and a skilled workforce have cemented its status as a manufacturing powerhouse. Despite pushes for diversification, replicating China's efficiency in other countries presents significant challenges. Apparel manufacturing emerges as a more adaptable sector for relocation, yet the transition is fraught with logistical hurdles. The discussion extends to global manufacturing trends and China's impact on the U.S. market, including the rise of Factory to Consumer strategies and the role of AI in overcoming language barriers, all of which are reshaping global trade relationships.

In this episode, we emphasize the importance of building strong business relationships, especially when dealing with Chinese suppliers. Personal connections often intertwine with professional dealings, and trade shows play a crucial role in maintaining these relationships. We explore strategies for finding the best suppliers beyond platforms like Alibaba, using tools such as Import Yeti and trade shows to discover high-quality factories. Additionally, we highlight the importance of quality control and the advantages of diversifying supply chains to new regions. Tune in to gain insights into effective sourcing strategies, quality control, and the evolving landscape of global manufacturing.

In episode 451 of the AM/PM Podcast, Kevin and Isaac discuss:

00:00 - Expert Sourcing Strategies With Isaac Hetzroni
03:31 - Factory Tours & Sourcing Tips
08:14 - Misconceptions About Sourcing in China
17:42 - Global Manufacturing and Brain Drain
09:03 - The Challenges of Sourcing in China
17:42 - Global Manufacturing Trends and China Sourcing
22:02 - Sourcing Tips for Manufacturers
28:08 - Purchasing in China
28:38 - Building Strong Business Relationships in China
33:41 - Sourcing the Best Suppliers Without Alibaba
34:34 - Strategies for Finding the Best Suppliers
37:49 - Creative Freedom in Factory Filming
39:25 - Effective Overseas Manufacturing Quality Control
43:45 - Lean QC Solutions in Production
46:23 - Advantages of Diversifying Supply Chains
51:32 - Negotiating Production Priorities With Factories
54:13 - Advanced AI for Factory Sourcing
58:00 - Kevin King's Words of Wisdom

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From launching rockets to scaling 8-figure brands, our guest shares AI hacks, PPC wins, & the secret tactic he learned in Helium 10 Elite that made him millions on Amazon.

Join us for an exciting conversation with Jerry Vida, an 8-figure Amazon seller with 17 years of e-commerce experience and a rocket-building hobby on the side. He shares his remarkable journey of navigating the Amazon landscape and achieving substantial sales success. Jerry opens up about his transition from struggling with PPC agencies to founding his own successful PPC agency. He recounts a pivotal moment from a Helium 10 Elite hack that helped him optimize lightning deals scheduling and significantly boost sales. Together, we reflect on the power of actionable insights, the role of AI in business, and the value of staying informed through curated content like newsletters.

As we explore the future of e-commerce, we discuss the transformative impact of AI technology on the industry. From reducing the need for large teams to enabling data-driven decision-making, AI is reshaping the way we analyze products, develop customer profiles, and create targeted marketing content. Listen in as we examine the shift from traditional keyword-based systems to intent-based models that better understand customer behavior and preferences. By leveraging AI and real-time data, we can craft compelling narratives that resonate with diverse buyer personas and ultimately enhance branding and marketing strategies.

Finally, we tackle the intricacies of maximizing profitability on Amazon, emphasizing a holistic approach that considers all aspects of the Amazon ecosystem. We touch on the debate between flat fees and profit-sharing models in agency partnerships and the importance of selecting high-quality clients. Additionally, we discuss strategies for leveraging Amazon as a powerful tool for customer acquisition, using product inserts and targeted marketing sequences to build a loyal customer base. Throughout this episode, Jerry and Kevin share insights from their own experiences and highlight opportunities for elevating e-commerce ventures to new heights.

In episode 450 of the AM/PM Podcast, Kevin and Jerry discuss:

00:00 - E-Commerce Expert Discusses Amazon Success
02:06 - Lightning Deal Hack Success Story
04:21 - Benefits of Industry-Focused Newsletters
09:08 - AI Technology in E-Commerce Growth
10:41 - Engineers Excel in E-Commerce Sales
17:52 - Maximizing Profitability Through AI Technology
20:52 - Switching From Agencies to Internal PPC
25:15 - Maximizing Profitability With Amazon Strategies
28:13 - Maximizing Profitability Through Amazon Optimization
31:54 - Future of E-Commerce
37:38 - Optimizing Product Listings for Multiple Avatars
44:02 - Leveraging Amazon for Customer Acquisition
47:39 - Rocket Science and E-Commerce Integration
48:12 - Description of Visuals on YouTube
53:14 - Rocket Launch Safety and Precautions
55:33 - Unlocking Success in E-Commerce

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Learn the global expansion blueprint from an 8-figure Amazon seller! Overcome tariffs, streamline logistics, earn miles, and boost Amazon listings with AI insights and smart strategies.

Antonio Bindi, an accomplished eight-figure Amazon seller from Brazil, joins us to share his remarkable journey from dentistry to the e-commerce world. Antonio has become a success story by expanding his business in the US and Europe, leveraging the exciting and sometimes challenging opportunities that come with global expansion. His insights reveal how navigating tariffs, managing logistics, and optimizing inventory can open doors to new horizons and even world travel, painting a captivating picture of what it means to thrive in the e-commerce industry.

Our conversation takes a closer look at the complexities of international e-commerce, with Brazil playing a central role. We discuss the challenges sellers face, such as the intricate Brazilian tax system and high tariffs, and how these hurdles impact foreign companies trying to enter the market. We also compare Amazon's efforts with MercadoLibre's dominance in Latin America, shedding light on the unique e-commerce landscape in the region. Antonio's experiences bring to life the dynamic nature of the market and the strategic moves necessary for success, regardless of location.

The episode further explores the transformative power of AI in enhancing product listings on Amazon. By shifting from traditional keyword-driven strategies to intent-based searches, AI is revolutionizing how products are ranked and seen by customers. We discuss the importance of optimizing product imagery and tailoring listings to specific contexts, such as beach gear in its natural setting. These insights into product visibility and conversion strategies provide valuable takeaways for sellers looking to enhance their e-commerce toolkit. Antonio’s story and expertise offer a wealth of knowledge for seasoned sellers and those just embarking on this exciting journey.

In episode 449 of the AM/PM Podcast, Kevin and Antonio discuss:

00:00 - Exploring Global E-Commerce Opportunities With Antonio Bindi
02:41 - Theft in Rio Carnival Excitement
14:49 - Innovative Event Planning and AI Exploration
16:17 - Maximizing Miles With American Express
23:11 - Maximizing Travel Rewards and Mile Transfers
26:45 - Navigating Tariff Impacts in Canada
27:22 - Reviewing Global Inventory Strategy and Operations
31:09 - International Market Expansion Strategy
35:20 - E-Commerce Trends and Strategies Discussion
36:35 - E-Commerce Competition in Brazil
46:45 - Optimizing Product Listings for Amazon with AI
47:27 - Shifting Towards Intent-Based Analysis
53:13 - Exploring Business Pricing Strategy for Resellers
1:00:01 - Kevin King's Words of Wisdom

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In this episode, our guest explores AI’s impact on e-commerce, from voice search to prompt engineering, revealing strategies to future-proof your Amazon and online retail success.

Andrew Bell, a thought leader in AI and e-commerce, takes us on his remarkable journey from studying ancient Greek and preaching to becoming a leading voice in the intersection of AI and online retail. He shares personal stories, including the influence of his late grandfather, a top contract negotiator, and his wife's inspiring story of being adopted from Ethiopia and launching a business that supports her orphanage. Andrew's insights into the e-commerce world reveal his strategic role in the growth of brands like Touch of Class on Amazon and his tenure as the Amazon lead for the National Fire Protection Association, where he champions the representation of vital safety standards.

Explore the evolving landscape of AI in e-commerce, where image generation and large language models redefine user experience. Andrew shares success stories stemming from industry networking, illustrating how connections at conferences can lead to collaborations featured in prestigious outlets like Forbes. With an eye on the future, Andrew and I discuss emerging trends, such as the shift towards remote work and the decline of traditional keyword optimization. The conversation unveils new strategies like Omni Search Optimization and the rise of voice search, underlining the transformative role of AI in shaping the future of search and branding.

Join us as we delve into the intricacies of AI-assisted tasks, where prompt engineering and multimodal strategies are revolutionizing human capabilities. Andrew emphasizes AI's potential to enhance rather than replace human skills, allowing for greater creativity and specialization. The discussion highlights innovative uses of AI, such as personalized recommendations and problem-solving via personality type consultations. By mastering AI technologies, businesses can optimize operations and scale efficiency, turning AI into a pivotal tool for growth and creativity in the digital age.

In episode 448 of the AM/PM Podcast, Kevin and Andrew discuss:

00:00 - AI in E-Commerce With Andrew Bell
05:01 - Learning Amazon Selling With Freedom Ticket
09:21 - Tech Innovations Discussed in Conversation
11:44 - Business Transition to Amazon Lead Role
18:08 - Remote Work Career Shift and Creativity
18:23 - Emerging Trends in E-Commerce Optimization
22:01 - Omni Search Optimization Paradigm
28:02 - Answer vs Generative Engine Optimization
31:07 - Voice Search in E-Commerce Future
35:40 - Voice Search and Productivity Implications
36:01 - Optimizing AI Prompting Strategies
43:59 - Role of Agents in E-Commerce
44:48 - Augmenting Skills With AI Technology
48:07 - Personalized Knee Brace Recommendations Using AI
51:55 - Debates on AI Adoption in E-commerce Businesses
57:16 - Kevin King's Words of Wisdom

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Ex-Amazon insider Kara Babb shares how to use social media, branding, and AI to build unforgettable brands and drive real emotional connections with customers.

Kara Babb, a former Amazon vendor manager, joins us to unravel the complexities of branding in the ever-evolving e-commerce landscape. Drawing from her rich experience, Kara emphasizes the necessity of an omnichannel strategy, highlighting how sustainable brand success relies heavily on building a presence both on and off Amazon. She shares her insights on the significance of external traffic and creative brand awareness campaigns, with compelling examples like Poppy and BirdBuddy, to show how they can create sales surges and foster growth in the competitive market.

Our exploration takes a fascinating turn as we examine BirdBuddy's innovative use of TikTok to capture the millennial and Gen Z audience, uncovering how creative content strategies can lead to explosive viral success. We discuss the hurdles platforms like Amazon face in the realm of social media, and the cultural barriers that live shopping encounters in the West compared to its success in Asia. Kara provides a nuanced understanding of why companies like Amazon and TikTok sometimes struggle when stepping outside their core competencies, offering a window into the future of digital engagement and consumer interaction.

The conversation moves toward the frontier of AI in shopping, where we discuss how platforms like TikTok and AI models are reshaping consumer search behaviors. We introduce the concept of Generative Engine Optimization (GEO) and its implications for brand strategies, particularly for smaller sellers facing rising costs and international competition. Wrapping up, we delve into how brands like Scrub Daddy, Apple, and Chanel create deep emotional connections with their customers, emphasizing the power of brand identity to transcend mere transactions and maintain a lasting presence in consumers' lives.

In episode 447 of the AM/PM Podcast, Kevin and Kara discuss:

00:00 - Branding and Social Media Strategy for E-commerce
01:59 - 1P & 3P Consulting Experience at Amazon
06:52 - Understanding the Concept of Branding for Amazon Sellers
09:45 - Bridging E-Commerce and Branding With Social
13:32 - TikTok Marketing and E-Commerce Insights
14:49 - Utilizing TikTok Trends for Business Success
18:47 - Cultural Differences in Live Shopping
28:13 - AI and Shopping Integration in AILMs (46 Seconds)
34:17 - Future of Social Media and TikTok
35:11 - Building Brand Affinity and Community Engagement
39:10 - The Value of Branding in Selling Online
45:32 - Kevin King's Words of Wisdom

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Amazon thought leader Danny McMillan joins us to dive into the latest on AI, Cosmo & Rufus, Amazon patents, seller conferences, and what’s happening in the agency space!

Importance of adapting event formats to meet evolving participant expectations. By sharing our experiences, we uncover the power of creating engaging, impactful environments that foster meaningful learning and networking opportunities. Lastly, we touch on the evolving trends within the agency business, the impact of AI and automation on e-commerce, and the critical role of understanding customer objections for conversion optimization. As agencies navigate the challenges of a competitive landscape, differentiation and genuine value become key to success. Meanwhile, the rapid advancements in AI technologies are reshaping industries, underscoring the necessity for sellers and companies to stay informed and adaptable. This episode offers a comprehensive overview of the e-commerce landscape, event management strategies, and future trends, making it a must-listen for anyone keen on staying ahead in the industry.

Join us as we engage in a fascinating discussion with e-commerce thought leader, Danny McMillan. Danny shares his extensive knowledge on Amazon patents, AI developments, and the art of hosting successful e-commerce events. Let’s explore the unique challenges of organizing such events across different regions, particularly the logistical hurdles of drawing attendees from various countries. Danny also provides an insightful look into how the COVID-19 pandemic has reshaped event planning, highlighting the need for flexibility and adaptability in the face of ever-changing safety regulations.

Their conversation also explores the dynamic landscape of industry conferences and how they are being revolutionized by thought leaders like Kevin King. They discuss innovative event formats, such as the Market Masters event, which focuses on personalized, expert-driven sessions rather than traditional presentations. The transformation of Seller Sessions into a more interactive learning experience is highlighted, emphasizing the importance of adapting event formats to meet evolving participant expectations. By sharing our experiences, we uncover the power of creating engaging, impactful environments that foster meaningful learning and networking opportunities.

Lastly, we touch on the evolving trends within the agency business, the impact of AI and automation on e-commerce, and the critical role of understanding customer objections for conversion optimization. As agencies navigate the challenges of a competitive landscape, differentiation and genuine value become key to success. Meanwhile, the rapid advancements in AI technologies are reshaping industries, underscoring the necessity for sellers and companies to stay informed and adaptable. This episode offers a comprehensive overview of the e-commerce landscape, event management strategies, and future trends, making it a must-listen for anyone keen on staying ahead in the industry.

In episode 446 of the AM/PM Podcast, Kevin and Danny discuss:

00:00 - E-Commerce Events and Challenges
04:02 - Europe vs US Amazon Seller Events
12:36 - Transition to Workshop-Style Seller Sessions
17:30 - Teaching With Lesson Plans and Goals
20:11 - Event Management Strategies and Security
24:31 - Agency Business Trends and Evolution
28:22 - Growth of Competition in Marketing Agencies
31:37 - Importance of Differentiating in E-commerce Sales
37:54 - Customer Objections and Conversion Optimization
45:17 - Discovering Consumer Preferences Through Testing
50:10 - Future Trends in AI and E-Commerce
50:38 - Challenging the Concept of Honeymoon Period
57:54 - The Power of Prompting and AI
58:05 - Enhancing Design Output With ChatGPT
1:01:09 - The Role of the Engineer
1:08:42 - Kevin King's Words of Wisdom

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Discover how this Amazon seller scaled her business from $1.5M to $5M in just 5 months! Learn her top strategies, brand tips, and growth secrets in this episode.

Discover the riveting journey of Palak Raniwala, a remarkable entrepreneur who catapulted her Amazon sales from $1.5 million to a staggering $5 million in just five months. We trace Palak's path from her early e-commerce missteps to her current success, all while exploring the pivotal role of storytelling in marketing. Her move from London to Austin and her immediate dive into the Market Masters event showcase her relentless commitment to her craft. Palak's story is a powerful testament to the transformative power of resilience and learning from past mistakes, with insights that any aspiring entrepreneur would find invaluable.

In this episode, we explore the art of brand storytelling, drawing inspiration from historical diamond marketing strategies to enrich a home linen business. By forging authentic connections through influencer marketing, Palak and I emphasize the importance of community and personal narratives in elevating a product's allure. Alongside these insights, we discuss the dynamic landscape of e-commerce and the necessity of maintaining a consistent brand voice across platforms like Amazon, Shopify, and Instagram. Through our conversation, listeners gain a deeper understanding of the challenges and strategies that define successful online ventures.

As we navigate the complexities of Amazon business growth, the episode highlights the impact of networking and strategic outsourcing. From managing inventory with Amazon to the power of virtual bundling, Palak shares her insights on leveraging industry events for breakthrough opportunities, like reinstating a suspended Amazon account. We also explore the critical nature of seasonal trends, revealing why spring and summer are prime times for home goods sales. With an eye on future aspirations, Palak discusses the potential of e-commerce and the ambitious goal of reaching $20 million in sales, showcasing the limitless possibilities when innovation, persistence, and strategic feedback converge.

In episode 445 of the AM/PM Podcast, Kevin and Palak discuss:

00:00 - From Retail to E-Commerce Success
12:41 - Building a Home Linen Business
13:22 - Influencer Marketing for Amazon Sellers
19:09 - Market Masters and Community Networking Power
25:36 - Business Growth and Expansion Strategies
34:58 - Outsourcing and Brand Building Success
36:28 - Expanding Product Range With Multiple Suppliers
43:18 - Challenges and Successes in Brand Building
46:18 - Seasonal Trends in Home Sales
47:43 - Amazon Business Pricing Multiples Setting
51:22 - Growing Business Through Branding Efforts
53:09 - Kevin King's Parting Shot

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Learn how to master Amazon flat files, optimize listings, protect your catalog, and avoid common backend pitfalls in this deep dive into the fundamentals of selling on Amazon.

Vanessa Hung, a powerhouse in the Amazon-selling sphere, joins us to share her transformative journey from Venezuela to becoming a key figure in the Amazon-selling space. Our conversation kicks off with the serendipitous connections made through Clubhouse, a platform that became a lifeline for Amazon sellers during the pandemic. Vanessa's story is not just about her ascension in the Amazon community but also a testament to the power of collaboration and the unexpected friendships that have shaped her career. Her expertise in Amazon flat files and backend processes gives sellers essential tools to optimize their listings and master the platform's intricacies.

We dive into the often-overlooked world of Amazon flat files, exploring their pivotal role in catalog management and listing optimization. Vanessa sheds light on how flat files, with their access to hidden attributes, can significantly enhance product listings beyond the limitations of Seller Central's user interface. Her dedication to demystifying these tools through education and content creation has empowered countless sellers, particularly women, to excel in e-commerce domains traditionally dominated by technical challenges. From maintaining product catalog integrity to navigating Amazon's systems, Vanessa's insights are invaluable for anyone looking to secure a competitive edge.

Our discussion also covers the strategic importance of Amazon's Brand Registry and catalog management tactics to safeguard product listings. Vanessa shares her expertise in troubleshooting common issues with flat files, emphasizing the significance of the category listing report and the nuances of partial versus complete updates. We touch on the vulnerabilities within Amazon's system, how sellers can protect their listings from unauthorized changes, and the promising role of AI in simplifying data management. Whether you're a seasoned seller or just starting, this episode offers many strategies to enhance your Amazon selling journey.

In episode 444 of the AM/PM Podcast, Kevin and Vanessa discuss:

00:00 - Amazon FBA Ecosystem Insights and Growth
06:11 - Entrepreneurial Growth & Realizations
12:26 - Tech Interest and Gender Stereotypes
13:20 - Empowering Women in E-Commerce Excel
16:32 - Navigating the Tech Industry's Gatekeepers
18:06 - Utilizing Amazon Flat Files for Optimization
19:14 - Importance of Category Listing Report
24:33 - Maximizing Product Listing Attributes
27:59 - Protecting Product Information on Amazon
29:55 - Amazon Brand Registry Catalog Privileges
43:32 - Amazon Listing Troubleshooting With Flat Files
45:19 - Maximizing Amazon Catalog Management Success
48:50 - Optimizing Amazon Listings With Flat Files
55:55 - Improve Listing Rank With Unconventional Methods
56:19 - Amazon Catalog Management Strategies
1:00:31 - Foundational Catalog Management for AI
1:04:21 - Kevin King's Words of Wisdom

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In this episode, Oana Padurariu joins us to geek out on Amazon’s AI tools, PPC, and SEO—breaking down 7+ Amazon programs and how to optimize your strategy using each one.

What can Amazon's AI technologies teach us about optimizing e-commerce strategies for the future? Join us as we unravel this intriguing question with our guest, Oana Padurariu, a dynamic PPC and SEO strategist. Oana takes us on her personal voyage from Romania to Italy, shedding light on her passionate shift from Google AdWords to Amazon's advertising ecosystem. Her unique insights into shopper psychology and indexation reveal the synergy between PPC and SEO, while her enthusiasm for Amazon's scientific advancements showcases her dedication to staying ahead in the ever-evolving landscape of e-commerce.

Accountability emerges as a key theme as we discuss building long-term professional relationships in the world of Amazon PPC. We compare the merits of hiring seasoned professionals versus nurturing fresh talent, driven by the urgency of specific roles. The conversation moves to Amazon's new audience-targeting capabilities and how AI is revolutionizing intent-based marketing. From customer profiles to AI-driven personalization, discover innovative strategies for enhancing shopping experiences and boosting conversion rates.

The dialogue further delves into Amazon's AI evolution, exploring groundbreaking technologies that are redefining product recognition and SEO. Learn about exciting tools like Cosmo, AVEN, and Tron, as well as AI frameworks like Rufus and Olympus, which are transforming search and recommendation systems. We wrap up with a look at the advancements in voice AI technologies, setting the stage for a thrilling future in e-commerce. This episode is packed with insights and strategies for anyone looking to navigate and thrive in Amazon's complex ecosystem.

In episode 443 of the AM/PM Podcast, Kevin and Oana discuss:

00:00 - Exploring Amazon PPC and AI Optimization
10:34 - Effective Learning Strategies for Amazon PPC
12:45 - Building Relationships Through Accountability
16:36 - Excitement Around Amazon's Audience Targeting
17:13 - Targeting Audiences With AI Analysis
21:44 - Sharing Amazon Algorithm Discoveries
26:34 - Understanding SEO and Amazon Algorithms
31:41 - The Impact of AI on Amazon Businesses
34:59 - Amazon's Evolution Through AI Technology
35:53 - Evolution of Amazon's Algorithm
42:33 - Comparison of COSMO and Rufus
43:24 - Optimizing Amazon AI Product Recommendations
48:21 - Product Recommendation Analysis With Olympus
51:23 - Optimizing Amazon AI and Voice Search
53:08 - Future of Search Tools
59:32 - Kevin King's Words of Wisdom

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Amazon’s top global seller reveals 3 keys to success, how brands can scale without giving up control, and game-changing AI and logistics strategies.

Imagine unlocking the secret to skyrocketing your brand's e-commerce growth without sacrificing ownership. In our conversation with Rob Hahn, the Chief Operating Officer of Pattern, we promise you'll uncover strategies that could transform your approach to selling on Amazon. With Pattern's model, which focuses on acceleration rather than aggregation, you’ll learn how brands can maintain control while scaling their market presence. Rob provides a unique perspective on how Pattern's advanced technology, coupled with their expertise in fulfillment and logistics, empowers brands to flourish both domestically and globally.

Our discussion also takes you behind the scenes of Amazon's logistics revolution. Join us as Rob shares stories from his time as a former Amazon executive, highlighting the company's remarkable journey from relying on third-party logistics to developing its own delivery network. This shift not only gave Amazon a competitive advantage over rivals like Walmart but also reshaped the landscape for sellers navigating its complex logistics system. We discuss the intricacies of Amazon's fulfillment network and how recent changes have pushed many sellers to rethink their strategies, favoring those with substantial resources.

Finally, we explore the transformative power of AI and data-driven strategies in e-commerce. Discover how Pattern stays ahead of the competition by investing heavily in AI to predict market trends and optimize logistics. We dive into the competitive landscape of global e-commerce and the enormous growth potential that still exists. With insights into Pattern’s innovative approaches and a sneak peek into their upcoming Accelerate event in Salt Lake City, this episode is packed with valuable takeaways for brands looking to amplify their e-commerce journey. Don’t miss the chance to learn how you can leverage these insights for your brand's success.

In episode 442 of the AM/PM Podcast, Kevin and Rob discuss:

00:00 - The Pattern E-commerce Accelerator
03:44 - Marketplace Growth Strategies With Established Brands
07:28 - Scaling Brand Growth Through Partnership
08:38 - Amazon Fulfillment Advantage
13:27 - Evolving Complexity of Amazon FBA
18:29 - Amazon Career to Startup Success
18:40 - Evolution of Amazon's Logistics System
28:33 - Amazon's Cost Center and Logistics Focus
29:40 - Logistics Complexity in Amazon Fulfillment
30:45 - Amazon's Two-Tiered Crosstalk System
35:38 - Evolving Trends in E-Commerce
36:21 - Leveraging Data and Insights for Success
39:06 - Data, Insights, and Actions Explained
42:44 - AI and E-Commerce Competition Future
43:48 - Impact of AI on E-Commerce Operations
49:58 - E-Commerce Growth and Opportunities
54:13 - Kevin King's Words of Wisdom

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E-commerce seller Kate Bray shares how she turned a personal problem into a likely 8-figure Amazon product. Learn her unique launch strategy in this inspiring episode!

Discover the fascinating journey of Kate Bray, an inspiring entrepreneur who pivoted from nursing to e-commerce, making a remarkable impact in the Amazon marketplace. Our conversation with Kate reveals her strategic shift in 2021 when she harnessed the potential of Amazon to launch a unique product for women, driven by her personal experiences. With a background in advertising at NetRush and Incrementum Digital, Kate's expertise in PPC marketing and Amazon selling has propelled her product towards an impressive eight-figure revenue potential. Kate’s story is a testament to transforming personal needs into entrepreneurial triumphs.

In another segment, we explore the lively world of company culture, focusing on the challenges of creating connections within a new city and a marketing team. As VP of Marketing at Incrementum Digital, Kate shares insights on balancing strategy, branding, and fostering a vibrant work environment that prioritizes human connection. Her colleague Benny highlights the importance of infusing energy into remote work settings, ensuring a cohesive and dynamic company culture. Join us as we discuss the evolving nature of e-commerce and the significance of maintaining a spirited and engaging workplace atmosphere.

Rounding out our episode, we shine a spotlight on innovative solutions in the feminine product market. Hear the compelling journey of creating a diaper-shaped heating pad designed to alleviate period pain, inspired by personal struggles with endometriosis. This venture underscores the power of creativity and community, utilizing platforms like TikTok and Pickfu for feedback and validation. With an ambitious goal of a nine-figure exit, we dive into the strategic use of digital marketing, e-commerce skills, and intellectual property to capture this vast market opportunity. Don't miss the insights and strategies shaping the future of e-commerce and innovation.

In episode 441 of the AM/PM Podcast, Kevin and Kate discuss:

00:00 - Amazon E-Commerce Success Story
00:25 - Unique Product Solving Women's Problems
03:13 - E-Commerce Journey From Nursing Student
08:53 - Navigating the Amazon Community
11:26 - Creating a Vibrant Company Culture
19:42 - Culture of Openness and Positivity
23:20 - Entrepreneurial Inspiration and Product Development
24:12 - Innovating Period Pain Relief Products
30:56 - Building Email List From TikTok Success
34:54 - Launching and Scaling E-Commerce Success
37:43 - Successful Product Launch and Marketing Strategy
43:07 - Creativity and Validation in Fashion
44:11 - Innovative Period Pain Relief Business
45:28 - Website Conversion Through Education and SEO
49:32 - Amazon Selling Course Recommendation
50:00 - Kevin King's Words Of Wisdom

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Pat O’Neill shares his journey from retail arbitrage to managing a 9-figure pet brand on Amazon. Learn AI strategies, branding hacks, and e-commerce growth secrets!

E-commerce veteran Pat O’Neill joins us, offering a wealth of knowledge from his extensive experience managing Amazon accounts for major brands like Zesty Paws. Pat's journey from retail arbitrage to spearheading successful brand strategies highlights the importance of building brands rather than merely selling products. He candidly shares entrepreneurial lessons learned, especially around the intricacies of financial management and the transition from a retail arbitrage beginner to becoming a pivotal figure in the pet supplement industry. His passion for offering genuine support is evident as he discusses his commitment to providing small sellers with boutique agency services that don't break the bank.

The conversation shifts to the vibrant pet supplement market, where we explore the nuances of branding and marketing dog supplements on Amazon. Pat unpacks the complexities of making health claims, navigating legal hurdles, and combating competitor tactics. His insights into the emotional and financial commitments pet owners make for their furry companions underscore the growing demand for preventative care. The discussion paints a vivid picture of the unique bond between humans and their pets, emphasizing the role of supplements in enhancing pet health and longevity, and how these relationships drive market growth.

We also venture into the transformative role of AI in shaping the future of e-commerce. Pat discusses innovative AI applications that streamline operations, from product sourcing to review management. He shares exciting prospects about AI-driven decision-making that enhances efficiency in product launches and market trend predictions. The discussion extends to influencer marketing strategies and the power of social media, reflecting on how AI tools are set to redefine e-commerce success. This episode is packed with actionable insights and forward-thinking strategies, ensuring listeners walk away with valuable knowledge to power their e-commerce endeavors.

In episode 440 of the AM/PM Podcast, Kevin and Pat discuss:

06:07 - Amazon Entrepreneur's Start in Retail Arbitrage
10:31 - Career Growth in E-Commerce Industry
15:20 - The Growing Pet Supplement Market
20:59 - Navigating Challenges in Pet Supplement Sales
22:22 - Challenges of Making Claims in Supplements
27:40 - Social Media Influencer Launch Strategy
28:34 - Customer Acquisition Strategy in PPC
31:24 - Amazon Growth Strategies and Tactics
35:30 - Emergency Use Supplement Brand Hedge
38:18 - Product Expectations and Ratings
42:17 - Small Agency Philosophy and Growth
43:52 - E-Commerce Strategies and AI Innovation
47:54 - AI Impact on E-Commerce Trends
49:29 - Automated Product Opportunity Sourcing Process
54:57 - AI Innovation and Business Growth
1:00:02 - Kevin King's Words Of Wisdom

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Learn how to scale your Amazon business with systemization! Michal Specian shares insights on hiring, building processes, and growing beyond the $1M mark. Don’t miss this episode!

Join us as we explore the Amazon seller journey of Michal Specian, who transformed his initial $5,000 investment into a thriving eight-figure brand. Michal shares his experiences of overcoming language barriers while attending university in Prague, launching his first Amazon product in the US sports category, and partnering with Miles to create a successful kitchen and dining brand. Discover how their Czech-inspired glassware brand expanded into European markets, utilizing Amazon's Pan-EU program, and learn about the strategies Michal employed for systemization, team building, and scaling his business effectively.

As we shift focus, Michal reflects on his post-exit experiences and future strategies, highlighting the lessons learned from finalizing a business deal in the Canary Islands. Hear about his transition from the Amazon business model to consulting on internal operations, leveraging his background in economics and systems thinking. We discuss the evolving landscape of launching an e-commerce brand today and the importance of diversifying sales channels beyond Amazon. This chapter provides valuable insights into maintaining negotiation leverage and strategically selling a business.

Finally, we explore transformative business mindsets and the future of AI in business. Michal emphasizes the importance of working on your business rather than in it, sharing tips on systemization, mindset shifts, and delegation. Listen as we discuss how AI is reshaping business operations, with potential applications in customer service and logistics, and how it can enhance productivity and efficiency. With practical strategies for systemizing businesses and insights into the exciting potential of AI, this episode offers a comprehensive guide for entrepreneurs aiming for growth and operational freedom.

In episode 439 of the AM/PM Podcast, Kevin and Michal discuss:

00:00 - Amazon Seller's Journey to 8-Figure Exit
02:23 - E-Commerce Experience and Launch Location
05:52 - Successful Sale to Aggregator Bid War
08:08 - Post-Exit Reflections and Future Strategies
12:42 - Evolving E-Commerce Brand Strategy
16:16 - Prioritizing Balance and Enjoyment in Business
21:35 - Transforming Business Mindsets and Systems
26:21 - Role of Supply Chain Manager in Business
30:00 - eCommerce Hiring Challenges and Strategies
32:36 - The Future of AI in Business
39:08 - Global Success Stories in E-Commerce
40:41 - Business Growth and Systemization Strategies
42:21 - Motivating Through the Growth Process
46:13 - Kevin King's Words of Wisdom

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Geek out on Amazon PPC with Mike Frekey! Learn data-driven ad strategies, AI’s impact on advertising, and tips for optimizing campaigns to boost your Amazon sales. 🚀

Amazon advertising expert Mike Frekey takes center stage in this episode, sharing his wealth of experience from Amazon PPC agency industry leaders like IGG and Perch. His journey through the world of Amazon advertising for over 100 brands underscores the importance of data over creativity in crafting successful strategies. Mike details the collaborative efforts with data scientists at Perch to create robust advertising campaigns using sponsored products, brands, and display ads, all while emphasizing the crucial role of numbers in spotting growth opportunities and fine-tuning advertising efforts.

Listeners will gain invaluable insights into the meticulous process of auditing Amazon accounts to spotlight top-selling products and optimize ad spend across various types and placements. Mike breaks down the significance of understanding conversion rates and differentiating between brand and non-brand targets to maximize incremental sales potential. By utilizing brand analytics and search query performance data, he highlights how to effectively assess market positioning and address product issues that may impact performance more than the advertising strategies themselves.

Adding a forward-looking dimension, Mike explores the evolving landscape of Amazon's PPC offerings and the burgeoning role of AI in advertising. He shares his enthusiasm for Amazon Marketing Cloud audiences and budding avenues like sponsored TV, while candidly pointing out challenges such as audience targeting limitations and conversion tracking hurdles. Wrapping up, Mike imparts strategic wisdom on launching products on Amazon, from risk management to harnessing social proof, illustrating how to use Amazon's first-party data for long-term success. This episode promises a comprehensive look at mastering the art of Amazon advertising, all seasoned with Mike's unique insights and expertise.

In episode 438 of the AM/PM Podcast, Kevin and Mike discuss:

00:00 - Data Nerd's Amazon Advertising Strategies
02:39 - Amazon Marketing Strategies and Data Analysis
06:11 - Agency Age and Automation vs. Humans
09:03 - Analyzing Amazon Advertising Strategies
12:26 - Gender-Specific Product Line Analysis
16:33 - Amazon PPC Strategies and Attribution Challenges
18:40 - Amazon Bid Boosting Challenges
25:06 - Campaign Monitoring and Analysis Priorities
27:33 - Impact of AI on Amazon Advertising
29:15 - Future of AI in Amazon Advertising
31:41 - AI Transformation in Workforce
35:38 - Amazon Algorithm
39:31 - Amazon Advertising Launch Strategy Tips
41:59 - Product Reviews for Amazon Success
47:15 - Networking and Event Promotion on LinkedIn
48:30 - Kevin King's Words of Wisdom

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Shivali Patel shares her journey from aspiring med student to e-commerce expert, plus FBA tips, AI insights, and a 7-day challenge to find winning products. Don't miss this episode!

What if you could transform your career from the traditional paths to the flexible world of digital entrepreneurship? Join us for a captivating conversation with Shivali Patel, who shares her unconventional journey from aspiring medical student to a thriving Amazon seller and brand evangelist for Helium 10. Discover how Shivali's pivot into the e-commerce space began with dropshipping and evolved into a passion for creating self-help content through Kindle Direct Publishing (KDP). Shivali's story is a testament to the vast opportunities within the digital economy and the power of strategic career changes.

As Shivali recounts her fascinating transition from beauty queen to Helium 10 evangelist, we explore the dynamic realm of e-commerce software. Uncover the unique strengths of tools like Helium 10 that enhance the seller's experience, driven by Shivali’s expertise in marketing and communications. This episode is packed with personal anecdotes and highlights the competitive edge Helium 10 provides to sellers navigating the digital landscape. Shivali also shares practical strategies for Amazon sellers, including a seven-day challenge designed to find profitable products using Amazon FBA, while emphasizing the importance of perseverance and community support in overcoming initial hurdles.

We also venture into the world of networking and knowledge-building, where Shivali discusses the value of attending industry events and engaging with professional communities for growth. Learn about the role of AI tools in book publishing and the future of AI in e-commerce, offering insights into creating and selling products in a rapidly evolving market. With actionable advice and inspiring stories, this episode is a must-listen for anyone eager to thrive in the competitive world of Amazon selling and beyond.

In episode 437 of the AM/PM Podcast, Kevin and Shivali discuss:

02:12 - Interview on Content Creation Collaboration
07:55 - Entrepreneurial Journey
10:48 - From Beauty Queen to Helium 10 Evangelist
11:07 - Perspective Shift From User to Ambassador
19:30 - 7-Day Challenge for Amazon FBA Sellers
22:31 - KDP Metadata Training and Replays
27:20 - Building Relationships and Resources for Sellers
29:47 - Investing in Knowledge and Connections
31:05 - Mastermind Events and Networking ROI
35:44 - Exploring Opportunities With Amazon KDP
36:38 - Navigating KDP and Book Publishing
42:52 - Optimizing Book Cover Design for Conversions
45:56 - Future of AI and Amazon
51:17 - Shivali's Ultimate Life Goals
53:29 - Kevin King's Words of Wisdom

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Master Amazon PPC with Mansour Norouzi of Incrementum Digital! Discover data-driven ad strategies, AI insights, and expert tips to optimize your campaigns for growth.

Amazon advertising expert Mansour Norouzi, Director of Advertising at Incrementum Digital, shares his transformative journey from civil engineering in Iran to becoming a pivotal figure in the Amazon PPC space. Join us as Mansour unravels his unique experiences in Amazon PPC optimization strategies and his role at Incrementum Digital. He highlights the challenges of restricted U.S. travel and how these hurdles have shaped his career, emphasizing a strategic shift towards location independence and e-commerce.

We navigate the rapidly changing landscape of Amazon advertising, exploring how it has evolved to match, and sometimes surpass, the capabilities of giants like Google. Mansour dives into the advanced functionalities of the Amazon Marketing Cloud, a tool that grants advertisers an unprecedented level of customer interaction insights. This episode also addresses the transformative role of AI in marketing, balancing skepticism with the benefits of AI in streamlining tasks and enhancing client relations while underscoring the irreplaceable need for human strategic input.

Listeners will gain valuable insights into the intricacies of managing PPC campaigns, including common pitfalls and expert advice on optimizing budgets and campaign structures. Mansour candidly discusses the importance of maintaining a balanced organic and paid sales ratio, offering a roadmap for achieving sustainable growth. As a bonus, Mansour and Kevin also tease upcoming content from the Billion Dollar Seller Summit Iceland and an exciting future episode featuring Shivali Patel from Helium 10, ensuring our listeners stay ahead in the ever-evolving e-commerce landscape.

In episode 436 of the AM/PM Podcast, Kevin and Mansour discuss:

00:00 - Amazon PPC Strategies With Mansour
06:43 - Scaling Supplement Brands Through Advertising
09:46 - Marketing Passion Project
11:24 - Evolving Amazon Advertising Strategies
15:44 - Amazon Marketing Cloud Audience Customization
25:28 - Future Impact of AI in Amazon PPC
30:26 - Generative AI Tools for Video Production
33:04 - AI Improving Agency Selection Process
35:25 - Amazon Advertising and Client Management
37:06 - Client Growth Incentives and Compensation
40:23 - Amazon Advertising Services and Brand Management
43:15 - Amazon PPC Campaign Optimization Strategies
50:58 - Grouping Keywords by Volume and Intent
54:45 - Kevin King's Words Of Wisdom

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Amazon fees, tariffs, and rising costs are squeezing cash flow. In this episode, we dive into funding options and smart financial strategies to keep your Amazon business growing strong.

What if there were a way to finance your Amazon business without falling into the traps of traditional loans and predatory cash advances? Our latest episode of the AM/PM podcast promises just that, with insights from our special guest, Nadav Gorlicki of CapEc, who has charted an incredible journey from IT to Amazon entrepreneurship. Nadav shares his firsthand experiences in navigating the financial challenges that Amazon sellers face today, especially as rising fees and costs make sustaining a business more difficult than ever. He reveals the strategic financial solutions that CapEc provides, which are designed to align perfectly with sellers' ROI and cash flow, offering a viable path for sustainable growth.

Starting an Amazon business is no small feat, especially if you're working with a limited budget. Managing cash flow effectively can mean the difference between success and failure. We discuss various strategies to overcome the long lead times before sales begin to pay off, and the critical decisions around funding options like loans versus equity investments. Nadav introduces alternative financing solutions that allow sellers to maintain inventory without the burden of personal guarantees or credit checks, thus preserving their ownership stakes. His insights are a game-changer for anyone looking to build a resilient and profitable e-commerce business.

But let’s not forget the bigger picture—while financial success is important, it shouldn’t overshadow life’s simple pleasures. In a thought-provoking segment, we reflect on the importance of balancing work with experiences that truly enrich our lives. From spending time with family to enjoying the moment, we encourage you to remember what truly matters beyond the balance sheets. Tune in to this enlightening episode with Nadav Gorlicki and uncover strategies that could transform your e-commerce journey while keeping life’s joys in perspective.

In episode 435 of the AM/PM Podcast, Kevin and Nadav discuss:

00:00 - The Challenge of E-Commerce Financing
07:42 - Rise of Specialized Companies in Selling
13:38 - Navigating Amazon Startup Financing
18:08 - Benefits of Partnership With Amazon Seller
19:00 - Sustainable Amazon Seller Financing Options
27:22 - Analyzing Product ROI for Business Success
32:26 - Effective E-Commerce Financing Strategies
36:08 - Financing New Product Launches
44:06 - Revolutionizing E-Commerce Financing Solutions
44:53 - Changing Amazon Industry Success Rates
50:34 - Understanding Payment Terms and ROI
53:04 - Finance Your Growth With CapEc
54:42 - Remembering Life Beyond Money
54:49 - Kevin King's Words of Wisdom

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In this episode, get ready to unlock Amazon PPC insights with our expert guest. Discover creative ad strategies, advanced tactics, and future trends shaping e-commerce success.

Want to unleash the power of Amazon PPC while keeping your entrepreneurial spirit alive? Join us in an engaging conversation with Chris Rawlings, the mastermind behind Sophie Society. Chris shares his journey from a curious kid in a solar-powered home to a leading figure in e-commerce, blending fun with business success. Learn how the aggregator boom shifted the landscape, and explore Chris's unique strategies for navigating Amazon's complex advertising world with both expertise and humor.

Kevin and Chris also reflect on their unconventional paths to success, sharing anecdotes like the time Chris inadvertently carried a full-size sword at an industry event, breaking local laws. These stories highlight the value of independent thinking and creative problem-solving in entrepreneurship. From the challenges of scaling Juno Launch amidst changing review practices to the lessons learned from misaligned investor expectations, his experiences underscore the importance of resilience and adapting to adversity.

Finally, we unpack the exciting evolution of Amazon marketing, including the rise of AI and creative content. Chris discusses his dynamic five-day PPC event that transforms sellers into experts. They also venture into the future of Amazon search, predicting shifts towards intent-based, AI-driven strategies. Whether you're a seasoned seller or new to the game, gain insights on aligning products with market demand and leveraging creative ads to capture attention. This episode promises a wealth of knowledge for anyone navigating the ever-evolving world of e-commerce.

In episode 434 of the AM/PM Podcast, Kevin and Chris discuss:

00:00 - Amazon PPC and Business Fun
02:21 - E-Commerce Industry Success and Failure
07:07 - Unconventional Upbringing Shapes Entrepreneurial Journey
10:09 - Impact of Isolation on Mindset
14:50 - Lessons Learned From Entrepreneurial Failure
21:28 - Authenticity in Teaching and Testing
26:01 - Navigating the Amazon Sales Market
27:07 - Advanced Amazon PPC Five-Day Challenge
32:01 - Leverage Creative for Amazon Success
32:23 - Effectiveness of TV Ads for Brands
36:00 - Effective Marketing Strategy for Long-Term Success
36:58 - Future of Amazon Search and AI
44:29 - PPC Challenge Sophie Society

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In this episode, we’re going to talk about everything financing, some of the pros and cons of taking actual lending or advances for your business, and everything in between.

What if securing financing for your e-commerce business didn't mean sacrificing control or facing exorbitant interest rates? Russell Walraven from 8Fig joins us to unpack financing solutions that respect your business's autonomy and potential. We explore the tailored working capital options 8Fig offers to online sellers on major platforms like Amazon, Shopify, and Walmart. Russell also shares 8Fig's leap into SaaS, crafted to fuel seller growth and success, while addressing the challenges and opportunities in the ever-evolving e-commerce landscape.

Navigating the murky waters of Merchant Cash Advances (MCAs) can be daunting, but we're here to shed light on this alternative financing avenue. Through personal anecdotes, we unravel the differences between MCAs and traditional loans, highlighting the risks and aggressive collection tactics that can ensue in cases of default. Discover the flexibility of new MCA products designed specifically for Amazon and e-commerce sellers, alongside insights on securing subsequent funding without fully paying down existing amounts.

Choosing between lending and equity financing is a pivotal decision for any entrepreneur, and we dissect this complex dynamic to help you make informed choices. Learn about the advantages of retaining full business ownership through loans with companies like 8Fig, versus the prolonged involvement of equity investors. We also delve into the process of pre-qualifying for loans without impacting your credit score and the importance of building a financial partnership founded on trust and understanding of e-commerce dynamics. Whether you're in the throes of financial challenges or planning ahead, this episode equips you with practical advice to secure fair and effective funding for your online business.

In episode 433 of the AM/PM Podcast, Kevin and Russell discuss:

00:00 - Financing Options for E-Commerce Sellers
07:24 - Flexible E-Commerce Supply Chain Solutions
10:16 - Alternative Financing Options for E-Commerce
16:11 - Marketplace Payment Enforcement Strategies
20:57 - Lending vs. Equity in Business Ownership
22:31 - Lenders and Stacking Loans Discussion
25:51 - E-Commerce Seller Funding Process
28:38 - Managing Seller Sizes and Deal Sizes
34:08 - No Origination Fees for Financing
35:34 - Navigating E-Commerce Financing Options
39:57 - E-Commerce Focus in Business Research

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Unlock massive traffic with affiliate marketing! In this episode, our guest reveals how to connect with influencers, land top blog features & drive millions in sales for your Amazon business.

Richie Carreon from Levanta graces our latest episode to unpack the fast-paced world of affiliate marketing, sharing his extensive expertise in ad tech and marketing technology. As we weave through this insightful conversation, Richie lays out how platforms like Levanta are bridging the gap between e-commerce sellers and influencers, creators, and major publications. Discover the transformative power of automating these connections to supercharge traffic and revenue, particularly during high-stakes sales events like Black Friday and Cyber Monday.

We also dive into the magic of Amazon's affiliate traffic, revealing tricks to boost your product's organic search rankings and maximize your return on ad spend (ROAS). Uncover the untapped potential of passing along Amazon's brand referral bonus to entice creators and elevate your offers in a crowded marketplace. Whether you’re a seller aiming to streamline administrative burdens or a creator seeking the perfect product fit, Richie shares how to effectively navigate this dual-sided marketplace of 7,000+ vetted influencers.

Rounding off our episode, we highlight the human element in affiliate marketing and podcasting — building relationships that go beyond mere transactions. By nurturing genuine connections with podcast hosts and influencers, you can foster trust and drive organic promotion. Richie emphasizes the critical role of appreciation in these partnerships amid rising competition and skepticism toward traditional advertising. Join us for a transformative discussion that underscores the strategic use of affiliates and the immense power of relationships in today's marketing landscape.

In episode 432 of the AM/PM Podcast, Kevin and Richie discuss:

00:00 - Affiliate Marketing Strategies With Richie Carreon
03:52 - Affiliate Marketing Success Stories
08:24 - Leveraging Amazon Affiliate Benefits
15:07 - Innovative Affiliate Marketing Strategies
18:51 - Affiliate Marketing and Advertising Strategies
20:45 - Newsletter Advertising With Beehive Platform
22:53 - Maximizing Ad Inventory Sales
26:24 - The Power of Affiliate Marketing
30:48 - Building Relationships for Affiliate Success
32:16 - Building Business Relationships Through Sponsorship
35:03 - Amazon Sellers Membership Pricing and Expansion
39:02 - Competition for High Base Rate
42:38 - Exploring Diversification in E-Commerce
47:33 - Kevin King’s Words of Wisdom

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In this episode, we explore cutting-edge e-commerce advertising. Learn strategies to maximize reach on multiple platforms like Amazon ads, Google ads, and more.

Unlock the secrets of the digital advertising realm with us as we explore the journey of Navah Hopkins, a seasoned e-commerce advertising expert. Discover how Navah transitioned from teaching dreams to shaping the future of SEO and PPC marketing. With her experience in navigating the ever-changing digital landscape since 2008, you'll gain insights into the ethical dilemmas and strategic shifts that led her to embrace PPC. This episode promises a deep dive into the integration of PPC with SEO and the transformative role of AI in this burgeoning $91 billion industry.

Our conversation spans the evolution of advertising platforms, likening modern problem-solving to the once-dominant yellow pages. Navah shares how being present in the digital marketing space can secure a brand's status as a default consumer choice, similar to Amazon's rise to prominence. We also highlight the complexities of combining PPC and SEO strategies, the hidden challenges in automatic platform settings, and the value of accurate data interpretation on platforms like Google, Facebook, and Amazon. Nava sheds light on common advertising mistakes and offers practical advice on avoiding pitfalls that can mislead decision-making.

As we look towards the future, Navah shares her vision for the untapped potential of video advertising, particularly on platforms like Amazon where low competition offers a cost-effective edge. From influencer marketing to TikTok's global reach, we explore innovative strategies that maximize ad performance and attribution. Join us in uncovering how Navah Hopkins is leading the charge in ethical and innovative digital marketing, paving the way for what lies ahead in this dynamic industry.

In episode 431 of the AM/PM Podcast, Kevin and Navah discuss:

00:00 - AI Impact on SEO and Advertising
11:18 - AI's Impact on Branding and Consumers
14:11 - Navigating Different Online Advertising Platforms
14:59 - Evolution From Unknown to Default
22:01 - Google Ads Reporting Trustworthiness
23:00 - Avoiding Common Advertising Pitfalls
25:40 - Data Analysis for Marketing Decisions
31:23 - Discussion on Automated Tools and AI
32:34 - Vendor Selection for E-Commerce Sellers
35:10 - Payment Models in Marketing Strategies
38:22 - The Future of Video Advertising
42:58 - Amazon Prime's Transactional Ad Advantage
45:25 - Maximizing Google Ads Performance and Attribution
48:21 - Call Tracking and Attribution in Marketing
53:39 - Connecting With Nava Hopkins on Optimization
55:16 - Kevin King's Words of Wisdom

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In this episode, we cover creative packaging, premium pricing, sustainability, and unboxing strategies to boost consumer perception and e-commerce success.

Transform your brand's presence with the power of packaging! Join Kitty Lai, a seasoned expert in design and branding, as she shares her journey from a young worker in a packaging factory to designing for iconic brands like Ted Baker and Cath Kidston. Discover how effective packaging can elevate your product, enhance brand recognition, and even lead to viral success. Kitty unpacks the secrets behind choosing the right packaging materials and designs that captivate customers and communicate value.

Imagine turning a simple kitchen knife, initially priced at $30, into a premium product that sells for $129 just by changing its packaging. Kevin King and Kitty Lai explains how strategic design changes can justify higher prices and improve product perception. Dive into the world of e-commerce and learn how market research can uncover customer willingness to pay more for perceived value. Kitty emphasizes sustainability, nudging brands towards recyclable and reusable options that resonate with today’s environmentally-conscious consumers.

For those looking to expand from e-commerce to retail, Kitty offers invaluable insights into selecting and sourcing packaging that aligns with your brand's identity and customer expectations. She discusses the art of the unboxing experience, where simplicity and thoughtful design can transform customer satisfaction into loyalty. Whether you're an Amazon seller on a budget or a growing brand, Kitty's guidance on maintaining design consistency and leveraging creative packaging will inspire you to surprise and delight your customers.

In episode 430 of the AM/PM Podcast, Kevin and Kitty discuss:

00:00 - The Importance of Packaging for Branding
03:23 - Career Path in Design Industry
06:02 - Evolution of Design Trends
11:31 - The Impact of Packaging Design
14:11 - Importance of Branding and Packaging
22:19 - Packaging Strategies for Amazon Businesses
27:08 - The Value of Presentation in Marketing
29:48 - Enhancing Customer Experience Through Packaging
31:19 - Packaging Design and User Experience Importance
34:01 - The Power of Packaging Extras
37:39 - Creative Packaging Solutions for Clients
39:57 - Packaging Design and Brand Consistency
45:29 - Importance of Brand Consistency
47:07 - Impacts of Creative Packaging Design
49:39 - Exploring Creativity in Brand Marketing
50:57 - Maximizing Packaging Impact
51:45 - Kevin King's Words of Wisdom

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In this episode, get expert tips on ranking page one on Amazon, from keyword strategies and listing optimization to leveraging AI and actionable insights to boost your sales.

Unlock the secrets to achieving the coveted page one ranking on Amazon as we sit down with Alina Vlaic from AZRank. You'll learn to master the nuances of constructing effective listings and targeting the right keywords to enhance your visibility and sales. Alina shares stories from her journey in the e-commerce world, highlighting the dynamic Romanian e-commerce community and how it’s being driven forward by a strong IT and programming culture.

We trace the evolution of Amazon's ranking strategies, from the early days of product giveaways for reviews to today's focus on relevance and customer engagement. Discover how sellers have adapted to changes in Amazon's algorithm and hear about the tactics that continue to thrive. Alina and her team at AZ Rank, in collaboration with Helium 10, have pioneered methods like the CPR formula to help sellers navigate these challenges. Their insights shed light on crafting strategies that keep your products relevant in the ever-changing Amazon landscape.

Finally, we delve into the science of reverse engineering Amazon's AI, Rufus, to give your listings the competitive edge they need. Alina discusses the growing importance of rich media content like images, videos, and user-generated content, and how these elements can significantly amplify your product's appeal. Whether you're launching a new product or refining an existing one, learn how to harness tools like Helium 10 and Amazon's Product Opportunity Explorer to strategically position your brand for success.

In episode 429 of the AM/PM Podcast, Kevin and Alina discuss:

00:00 - Strategies for Amazon Page One Ranking
04:40 - Entrepreneurial Journey in E-Commerce
15:47 - Evolving Strategies for Amazon Ranking
17:05 - Amazon Bans Activity, Goes Underground
19:41 - Developing Formula for Amazon Ranking
22:35 - Crucial Strategies for Amazon Ranking
27:57 - Optimizing Flat Files for Amazon Success
29:53 - Optimizing Amazon Launch Strategy and Ranking
31:22 - Product Testing and Data Collection Techniques
37:04 - Product Success Maintenance Planning Strategy
40:07 - Reversing Amazon AI for Ranking Success
44:42 - Amazon Listing Optimization Through UGCs
48:12 - Trends in Product Innovation
50:14 - Kevin King’s Words of Wisdom

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Kick off the New Year with us as we sit down with John Aspinall, a leading influencer in the Amazon space and brand evangelist for PickFu. Together, we navigate the evolving dynamics of social media and explore strategies for effectively leveraging platforms like TikTok, Instagram, and LinkedIn. John shares his insights on using PickFu to test images and pricing, while addressing common misconceptions about Amazon as a source of passive income. We reflect on the shift from get-rich-quick schemes to more sustainable business models, alongside the aspirations of the younger generation, who are increasingly drawn to becoming influencers and creators in today's digital economy.

In a captivating discussion, we contemplate the potential acquisition of TikTok, with Amazon rumored as a possible buyer, and consider the implications of such a purchase without TikTok's unique algorithm. We trace TikTok's evolution from its Musical.ly origins to a powerhouse of creative content that rivals other social platforms. By examining the rise and fall of creative platforms like Vine, we offer insights into the future of content creation and the potential regulatory challenges that may arise for TikTok. Join us as we weigh the possibilities and potential outcomes for TikTok's future.

As we continue our exploration of social media strategies, we get into the nuances of optimizing content across various platforms. We discuss the effectiveness of Instagram Reels, Snapchat's transformation, and the challenges of maintaining a professional presence on Facebook. With John Aspinall, we explore the art of LinkedIn engagement, emphasizing authenticity and the risks of automation. Finally, we examine how tools like the Helium 10 Audience tool powered by PickFu enhance consumer research and product presentation strategies on Amazon, offering a comprehensive look at how brands can better understand customer behavior and optimize their social media presence.

In episode 428 of the AM/PM Podcast, Kevin and John discuss:

00:00 - Social Media Influencer Dynamics and Trends
06:18 - Influencers Impact in China and U.S
11:18 - The Future of TikTok Algorithm
13:17 - Evolution of Short Video Platforms
14:37 - Social Media Platform Dynamics and Strategies
24:20 - Maximizing Visibility Through Impressions
26:05 - LinkedIn Strategy for Brand Growth
30:49 - Optimizing Polling Strategies With PickFu
34:53 - Proper Targeting for Marketing Success
41:10 - Understanding Customer Behavior Through Split Testing
41:23 - Pricing Strategy Experiment Results
45:42 - Product Presentation Strategies for Amazon Success
46:43 - Packaging Strategies for Amazon Success
49:31 - Importance of Clickable Hero Image
54:41 - Maximizing ROI With Market Research
55:56 - Newsletter Strategy and Dream 100
58:28 - The Mystery of Newsletter Selection
1:00:47 - Kevin King's Words of Wisdom

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In this episode, an expert in TikTok marketing shares insights on the platform’s future, 3 potential scenarios, and strategies to help Amazon sellers adapt and succeed in a changing landscape.

Curious how TikTok's trajectory might change the game for Amazon sellers? Uncover the possibilities with our guest, TikTok expert Rafay MH of Theuptik.com as we explore three potential futures for this ever-evolving platform. Discover how your business can stay ahead whether TikTok continues as is, faces significant transformations, or even undergoes delays. As Rafay shares his personal journey from Australia to Dubai, he also sheds light on the unique opportunities that come with adapting to change in the digital marketing world.

What's driving TikTok's success, and how can it work for you? Rafay and Kevin break down the platform's innovative algorithm, which levels the playing field for content creators big and small. We also dive into TikTok's raw content style that sets it apart from the polished perfection of other social media platforms, and how it has become a powerhouse for discovering and shopping. From its global reach, notably in Indonesia, to the complex interactions between tech leaders and former President Trump, this episode uncovers the broader implications for privacy and potential ownership changes.

Engage with TikTok creators to boost your brand's visibility and sales. Learn which strategies best support creators and strengthen collaborations by offering meaningful incentives and training. We discuss innovative marketing tactics using TikTok as a top-of-funnel awareness tool, emphasizing the importance of creative campaigns and a holistic approach to long-term success. Whether it involves running flash sales or launching groundbreaking campaigns, let this episode be your blueprint for conquering the future of digital marketing with TikTok at the helm.

In episode 427 of the AM/PM Podcast, Kevin and Rafay discuss:

00:00 - Exploring TikTok's Future with an Expert Guest
07:13 - Amazon-TikTok Marketing Strategy Success
10:25 - TikTok's Unique Algorithm and Future
11:31 - Impact of TikTok on Social Media
17:58 - Impact of TikTok on Consumer Behavior
20:26 - Smartphone Tracking and Marketing Strategies
23:38 - The Effect of TikTok on Amazon Sellers
24:47 - Strategies for Working With TikTok Creators
31:51 - TikTok Affiliate Marketing Strategies
33:33 - Boosting Sales Through TikTok Strategies
35:49 - Influencer Marketing for Product Launches
41:53 - Strategies for TikTok Content and Sales
42:58 - Marketing Strategy for TikTok Sales
45:21 - Brand Content Strategy on Social Media
48:54 - Content Strategy for Brand Engagement
51:54 - Season's Greeting from Kevin King

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Discover how today’s guest pivoted from tech to e-commerce, overcame high clothing return rates, tackled tariffs, and thrived on Amazon. Insightful tips for low-margin industries and global living!

What if you could transform your career from tech to e-commerce and redefine the meaning of freedom income? Discover the inspiring story of Shan Shan Fu, a former tech professional who found her calling in online retail. From navigating the turbulent waters of PPE sales during the pandemic to launching a flourishing clothing line on Amazon, Shan Shan opens up about her journey, sharing insights on managing high return rates and low margins in the fashion industry. With the looming threat of new tariffs, we explore innovative strategies to ensure profitability and growth, all while discussing the lifestyle benefits of remote work from stunning locations like Medellin, Colombia.

Join us as we explore the revolutionary concept of Kindred, an initiative that turns home-sharing on its head, offering people the chance to live globally by exchanging home credits. Our discussion highlights Austin, Texas, as a vibrant hub for internet marketing and gastronomy, where Michelin-starred dining is now an exciting feature. We dive into how platforms like YouTube have been invaluable for self-education, enabling entrepreneurs like Shan Shan to stay ahead in rapidly changing e-commerce landscapes.

In our forward-looking discussions, we tackle the exciting potential of AI in product development and marketing, where technology is reshaping how products are visualized and sold. Shan Shan shares her approach to continuous innovation, emphasizing the importance of launching new products and optimizing supply chains by exploring manufacturing opportunities in places like Vietnam. Don't miss this episode packed with practical advice and inspiration for anyone navigating the fast-paced world of selling on Amazon.

In episode 426 of the AM/PM Podcast, Kevin and Shan Shan discuss:

01:00 - Discovering Success With Shan Shan Fu
04:01 - Defining Freedom Income vs Passive Income
08:18 - Entrepreneur Travels With Kindred Program
08:53 - Global Home Sharing and Foodie Explorations
11:57 - Fashion Business and International Manufacturing
12:47 - Success Through Strategic Relationships
22:27 - Navigating Tariffs in Clothing Industry
28:44 - Navigating Tariffs on Imported Goods
30:35 - E-Commerce Product Ideation and Expansion
33:42 - Effectively Targeting Female Influencers
37:54 - AI-Powered Product Development and Expansion
39:44 - Launching New Products for Growth
44:05 - Kevin King's Parting Shot

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In this episode, our guest shares her journey in the pet industry, from creative financing to Amazon success, networking in think tanks, and launching her brand on Nordstrom.

Join me as I sit down with Julie Napolitano, a dedicated pet lover and entrepreneur who has carved out a unique path in the pet industry with her Amazon private-label dog brand. Listen in as Julie recounts her transition from a corporate career to launching her own direct-to-consumer business on Shopify, driven by a passion for providing quality products for pets. We'll explore her experiences with innovative financing methods, including bootstrapping and securing grants, and discuss the pivotal role that events like the 7-Figure Seller Summit in Japan and the Market Masters Think Tank have played in shaping her journey.

In this episode, Julie shares the trials and triumphs of launching her brand, Pup Wax, on Amazon and the lessons learned from navigating the platform's complexities. From participating in Target's pet accelerator program to addressing the challenges of product compliance, Julie's story is a testament to persistence and adaptability. We'll discuss the importance of building trust with pet parents and the unique marketing strategies needed to stand out in the competitive pet supplement market.

Finally, Julie reflects on the transformative impact of expert think tanks and the value of networking at in-person events. Her journey underscores the significance of building meaningful relationships and the benefits of continuous learning and adaptation in business. As we wrap up, we'll highlight Julie's latest achievements, including her product launch on Nordstrom's national online platform, and discuss the importance of pursuing goals with passion and creativity. Don't miss this inspiring conversation that celebrates the power of resilience and community in entrepreneurship.

In episode 425 of the AM/PM Podcast, Kevin and Julie discuss:

00:00 - Julie Napolitano's Pet Brand Journey
06:18 - From Shopify To Amazon
12:36 - Innovative Calming Dog Toy Development
12:45 - Bonding With Dogs in Modern Society
18:48 - Trend of Pet Adoption and Bonding
21:28 - Marketing Challenges in Pet Industry
24:20 - Marketing Strategies for Pet Owners
27:35 - Amazon Brand Funding Strategies
29:02 - Bootstrapped Entrepreneur Secures Multiple Grants
30:53 - Tory Burch Fellowship Program Benefits
36:34 - Business Growth Through Market Masters Think Tank
42:56 - Product Success and Future Planning
45:44 - Networking Benefits Beyond Virtual Events
47:45 - Trade Show Discussion and Retail Opportunities
50:55 - Kevin King's Words Of Wisdom

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Join us in this episode as we sit down with a seasoned patent IP lawyer, who shares his knowledge on protecting Amazon sellers from counterfeiters and intellectual property violators.

Stan Ference, a seasoned patent IP lawyer with a fascinating transition from electrical engineering, joins us to share his expertise on protecting e-commerce sellers, especially those navigating the complexities of Amazon. Stan sheds light on the often-misunderstood responsibility of brand owners versus Amazon in policing counterfeit products. Since 2018, he's witnessed significant shifts in the e-commerce landscape, revealing the evolving challenges and highlighting the urgency for sellers to take the reins in safeguarding their intellectual property. Engage with Stan’s personal anecdotes and insights, as he uncovers critical strategies for those aiming to protect their brands in a bustling global market.

Throughout the episode, we explore the nuanced intricacies of intellectual property rights, focusing on trademarks, patents, and copyrights. Stan offers a historical perspective on trademarks, demystifying the distinctions between design and utility patents, and their vital roles in protecting innovations. He provides practical advice on overcoming hurdles faced by inventors on platforms like Amazon and crowdfunding sites, where knockoffs are rampant. From early publication requests to expedited applications, Stan emphasizes the importance of timely filings to shield imagery and product listings from unauthorized use, ensuring entrepreneurs can safeguard their creative assets effectively.

Our discussion extends into the global realm of IP protection, dissecting how differing international trademark rules can impact businesses. Stan shares the unique challenges posed by China's "first to file" approach, alongside Amazon's evolving trademark processes and the significance of its transparency program in combating counterfeiters. Through captivating case studies and stories, Stan highlights the profound consequences of intellectual property disputes, from jeopardized business deals to the unauthorized sale of Simpsons-themed merchandise. This episode is a vital resource for Amazon sellers and digital creators striving to protect their intellectual property rights and secure their businesses’ futures against counterfeit threats.

In episode 424 of the AM/PM Podcast, Kevin and Stan discuss:

00:00 - IP Protection for Sellers on Amazon
04:57 - Amazon's Accountability for Intellectual Property
10:24 - Enforcing Brand Rights on Amazon
13:37 - Intellectual Property Overview
15:09 - Intellectual Property Strategies for Amazon Sellers
18:05 - Water Balloon Invention Story
23:41 - Global Trademark Protection Overview
24:15 - Amazon Sellers IP Protection Strategies
27:27 - Amazon Transparency Program and Trademark Registration
31:34 - Trademark Renewal Requirements and Deadlines
40:01 - Global IP Protection and Branding Strategies
46:30 - Protecting Your Brand From Knockoffs
57:10 - Kevin King's Words of Wisdom

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In this episode, we will explore e-commerce strategies, personal stories, industry trends, and Amazon tips, as well as insights on networking, market shifts, and He

Carrie Miller from Helium 10 uncovers the hidden gems of the e-commerce universe in a conversation filled with personal stories, professional insights, and a touch of Thanksgiving gratitude. Her journey, which intertwines with platforms like Walmart and TikTok, offers a fresh perspective on the future of e-commerce. Carrie shares how her father's entrepreneurial spirit and career success inspired her to help revive a struggling skateboard brand, demonstrating the power of family ties and innovative thinking.

The world of skateboarding and rollerblading takes center stage as we explore the vibrant industry trends and challenges traditional companies face amidst the rise of electric boards. Carrie recounts memorable moments from the Billion Dollar Seller Summit and Helium 10 Elite events, from strategic victories in tug-of-war competitions to unforgettable company gatherings filled with camaraderie and humor. This lively discussion highlights the importance of community and shared experiences, painting a colorful picture of both the personal and professional journeys in the Amazon-selling business landscape.

We navigate the intricacies of e-commerce strategies, touching on geofencing, Amazon sales tactics, and the potential shifts in manufacturing brought about by tariffs. Carrie's insights into Helium 10's innovative tools offer valuable lessons for optimizing Amazon listings, while the broader conversation addresses quality shifts in the market and the importance of networking. The episode closes with a nod to the Helium 10 Elite group's collaborative spirit, underscoring the value of helping others achieve their goals to find personal fulfillment. This dynamic episode promises to inspire and inform anyone passionate about online business and entrepreneurship.

In episode 423 of the AM/PM Podcast, Kevin and Carrie discuss:

00:00 - E-Commerce Trends and Tools Discussion
03:14 - Podcast Success With Helium 10
07:49 - Skateboard Business Trends and Experiences
11:46 - Geofencing and Digital Advertising Strategies
16:29 - Geofencing for Targeted Advertising
21:04 - Amazon Sales Strategy and Helium 10
33:43 - Quality Over Quantity in Product Sourcing
37:21 - Tariffs and Manufacturing in the USA
40:58 - Reviving American Manufacturing Quality
42:28 - Importance of Networking and Event Attendance
46:18 - High-Impact Business Development Strategy Sessions
52:37 - Helium 10 Elite Monthly Training Session
53:16 - Kevin King's Words of Wisdom

lium 10's innovative tools.

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In this episode, learn how to choose the right Amazon agency! This episode reveals tips on agency selection, hiring practices, and what to expect from a high-quality agency.

Join Kevin as he welcomes Pasha Knish to explore the vibrant world of Amazon agencies. Pasha, an experienced agency leader, shares his journey from being an Amazon seller to managing a full-service agency. We discuss the nuances of agency operations, including effective communication with Amazon sellers and the importance of authenticity in business relationships. Pasha provides valuable insights on choosing the right agency and hiring the right team members, all while highlighting the rewarding experience of hosting a podcast and gaining inspiration from seasoned service providers.

Discover the evolving landscape of Amazon agencies as we examine industry changes since 2011, including the rise of software tools that have transformed agency operations. We discuss the diverse motivations behind starting an agency, from genuine expertise to opportunistic ventures, and the current challenges of demonstrating expertise and reliability to clients. Emphasizing data-driven insights, we explore the necessity of building trust and ensuring effective service delivery in a competitive environment, and we share real-life examples of agency owners navigating these challenges.

Lastly, we discuss strategies for agency growth, the trend of agency roll-ups, and exit strategies for agency owners. Learn about the creative deal structures that allow aggregators to acquire agencies without upfront costs and the benefits of partnering with an agency. We also highlight the importance of building quality agencies for long-term success, maintaining a strong company culture, and balancing client relationships. For those interested in expanding their knowledge, we recommend checking out Pasha's podcast, "The Agency Operator," and invite you to sign up for Kevin’s upcoming Billion Dollar Seller Newsletter webinar for more insights.

In episode 422 of the AM/PM Podcast, Kevin and Pasha discuss:

00:00 - Inside the Amazon Agency World
03:56 - Podcasts Inspire Action and Growth
06:42 - Long-Term ROI and Building Relationships
12:30 - Navigating the Amazon Agency Landscape
16:07 - Challenges of Selling on Amazon Agencies
20:11 - Quality and Management of Virtual Assistants
22:23 - Building Quality Agencies for Long-Term Success
28:42 - Agency Growth and Exit Strategies
32:31 - Fully Built Out System for Success
38:09 - Advantages of Agency Business Model
40:39 - Acquiring and Growing Amazon Agencies
42:29 - Opportunities and Challenges in Agency Acquisitions
46:29 - Building Trust in Agency Success
48:18 - Agency Growth Strategies and Optimization
53:28 - Exploring Diverse Business Perspectives
54:20 - Kevin King's Words Of Wisdom

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Learn strategies from today’s guest who shares her journey managing a $20M Amazon business. Discover tips on sourcing, multi-channel sales, and scaling leadership for lasting success.

Can you imagine sustaining a $20 million Amazon business where 70% of sales happen in just one season? Join us as we explore the toy industry with Jennifer Young, who shares her unmatched expertise in orchestrating this financial ballet. From tackling the fourth-quarter rush with precise forecasting to leveraging her Chinese connections for strategic sourcing, Jennifer reveals how she keeps her business thriving amidst varying challenges. She discusses the role of strategic partnerships and the financial acumen required to turn seasonal spikes into sustained success.

In this episode, we navigate the world of global product development and marketing, dissecting the art of juggling quality issues, inventory management, and brand differentiation. Jennifer sheds light on the multi-channel sales strategy involving Amazon, Walmart, and D2C channels, highlighting the importance of maintaining target margins and adapting to rising costs. With a mixed team based in China and the U.S., she illustrates the cultural nuances of marketing to a Western audience and the strategic advantages of having a U.S.-based category manager to enhance product presentation and conversion rates.

Leadership and team growth are at the heart of scaling any successful business, and Jennifer's journey is no exception. Discover her insights on finding trustworthy leaders, fostering a secure work environment, and the essential mindset shifts needed for expansion. She emphasizes the significance of mentorship and continuous learning, drawing from personal experiences and shared knowledge within the Amazon seller community. As we wrap up, Jennifer's story underscores her commitment to exploration, helping others succeed, and the joy derived from seeing team members, especially those from underprivileged backgrounds, grow and flourish in the corporate world.

In episode 421 of the AM/PM Podcast, Kevin and Jennifer discuss:

00:00 - Managing Seasonal Sales and Cash Flow
07:16 - Forecasting Sales Using BSR Rankings
11:28 - Global Product Development and Marketing Challenges
17:21 - Scaling a Business and Team Development
18:33 - Scaling Amazon Business for Growth
24:30 - Team Growth and Cultural Advantages
26:20 - Chinese Sellers and Brand Strategy
31:00 - Navigating the Amazon Seller Journey
35:33 - Best Conference Meal Experience
39:18 - Kevin King's Words Of Wisdom and Tribute to Zoe

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In this episode, get expert Amazon-selling insights! Let’s discover winning strategies for organic search ranking, PPC optimization, and how AI is transforming Amazon search.

Join us as we welcome Brian Johnson to the AM/PM podcast, where we reflect on nearly a decade of experiences and insights in the Amazon-selling space. Brian and Kevin go way back to around 2014-2015, meeting at local meetups and SellerCon, and even sharing a mastermind group with some industry legends. Listen in as we reminisce about the evolution of mastermind groups, the significance of collaboration, and the transition from learning various tactics to transparent data practices in Amazon strategies. We celebrate Brian's dedication to sharing his expertise openly and his remarkable journey in e-commerce.

In this engaging episode, Brian and Kevin discuss the challenges and creativity required to succeed in the competitive Amazon marketplace. From launching a Julian vegetable peeler to mastering Amazon PPC advertising, we share our entrepreneurial journeys and the innovative strategies that emerged from them. We explore how tracking factors for search rank optimization can significantly boost organic sales and revenue, while also emphasizing the power of data in providing actionable insights. Brian's transition into the Amazon PPC realm, the evolution of strategies, and his exit from a PPC software venture are some highlights of our conversation.

As we look towards the future, the episode explores the transformative impact of AI on search technology and user behavior. We discuss how AI is changing search processes, leading to clickless searches and streamlining research tasks. Despite changes in search results, we emphasize the importance of staying adaptable to new technologies. The episode wraps up with reflections on the value of networking and wisdom in the e-commerce industry, and Kevin encourages listeners to stay tuned for more exciting episodes. Whether you're a seasoned Amazon seller or new to e-commerce, this episode offers valuable insights and inspiration from Brian Johnson's experiences and expertise.

In episode 420 of the AM/PM Podcast, Kevin and Brian discuss:

00:00 - Decade-Long Relationship and E-Commerce Insights
09:58 - Amazon Organic Ranking Strategy and DeepM
11:19 - Entrepreneurial Philosophy and Competition
15:23 - Organic Rank in Amazon
19:48 - Amazon Search Rank Optimization Strategy
22:49 - Amazon SEO and Deep Learning Analysis
27:41 - Optimizing Search Rank Factors for Sales
27:45 - Amazon Search Optimization Strategies
31:23 - Rank Destroyers in Amazon Search Marketing
34:49 - Secrets of Amazon Ranking Factors
45:22 - Future of Search Engine Optimization
45:55 - Future of AI in Search Optimization
49:56 - Dynamic Titles in Amazon Search
54:32 - Kevin King's Words of Wisdom

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In this episode, let’s supercharge your Amazon listings! Discover expert tips on A+ content, visual storytelling, and creative optimization to boost sales and captivate customers.

E-commerce listing wizard Daniela Bolzmann joins us to uncover the secrets to mastering Amazon listing optimization. From her tech beginnings to becoming a trailblazer in e-commerce optimization, Daniela shares her incredible journey, revealing how she discovered her passion. Her insights on the pressures and freedoms of transitioning from startup life to following passion-driven ventures paint a vivid picture of today’s evolving work culture.

Our conversation dives into powerful strategies for Amazon advertising and branding, challenging the status quo of product marketing. Starting with creative development, Daniela emphasizes capturing consumer attention through sound-infused product presentations and consistent branding. We explore the structured processes that help brands elevate their content, from sharp data analysis to creative briefs, and discuss the importance of split testing. The episode dives into the various levels of support brands require, whether they’re seeking full autonomy or ongoing collaboration.

The art of enhancing Amazon listings and A+ content through creative optimization and visual storytelling is another focus, highlighting the role of specialized teams in transforming product imagery into engaging stories. Daniela sheds light on AI and advanced search tools reshaping product discovery, and the importance of embedding metadata in images for visibility. We discuss the power of premium A+ content, featuring innovative strategies like hotspots and carousels, to boost engagement. This episode promises to inspire listeners with actionable insights to elevate their Amazon presence and drive sales growth.

In episode 419 of the AM/PM Podcast, Kevin and Daniela discuss:

00:00 - Mastering Amazon Listings With Daniela Bolzmann
01:59 - Speaking at Amazon Accelerate Event
08:25 - Amazon Sellers Lack Marketing Psychology
09:13 - Amazon Advertising Strategy and Branding
11:28 - Elevated Content Creation and Process Implementation
15:32 - Enhancing Amazon Listings Through Creative Optimization
17:09 - Amazon SEO Optimization Fundamentals
19:38 - Google Image Traffic for Amazon Products
23:12 - Optimizing Amazon Listings for Search
24:25 - Future of Image-Based Search Tools
27:12 - Common Mistakes in Image Creation
30:23 - Optimizing Amazon Listings With Visual Storytelling
32:45 - Utilizing User-Generated Content for Marketing
36:46 - Seamless Image Design Techniques
42:41 - Exploring Peruvian Cuisine and Fusion
48:11 - Kevin King's Words of Wisdom

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Imagine tapping into a market that has the potential to skyrocket your e-commerce business. What if Latin America could be the next big frontier for growth? Join us as Christie Rugh and AJ Hernandez from SkyPostal bring their expertise to the table, offering a roadmap for businesses looking to thrive in this promising region. With projections indicating a leap from $195 billion to $270 billion by 2028, they highlight how Sky Postal's logistics solutions provide a cost-effective and reliable alternative to expensive express carriers and challenging postal services, making it easier for businesses to venture into Latin America.

From navigating Brazil's protective economic policies to capitalizing on the rising middle class across Argentina and Colombia, we cover the strategies you need to succeed. Our conversation takes a closer look at how mobile phones are transforming shopping habits and how financial landscapes are evolving with the increased use of installment payments. Learn about the pivotal role platforms like Mercado Libre and Amazon play in facilitating cross-border sales, with Sky Postal ensuring timely deliveries and localized support to bridge language and currency barriers.

For those contemplating expansion, the Latin American market is not only less competitive but also offers lucrative opportunities like cheaper ad buys. Whether you're a seasoned seller or facing challenges in the U.S. market, this episode equips you with actionable insights and strategies to enhance your brand's presence and sales. Plus, listen to a personal tale of customs woes that underlines the importance of understanding international trade nuances. Don't miss out on uncovering the untapped potential of Latin America with SkyPostal as your ally.

In episode 418 of the AM/PM Podcast, Kevin, Christie, and AJ discuss:

00:00 - Expand Your E-Commerce Business to Latin America
01:33 - Latin America E-Commerce Logistics Solutions
06:05 - Expanding Latin America Market Reach
11:08 - Expanding Into Emerging Latin American Markets
13:05 - Navigating Trade in Latin America
16:38 - Options for International E-Commerce Expansion
20:49 - International Shipping Rates and Domestic Services
24:21 - Liquidation of Super Bowl Merchandise
25:49 - Expanding to Latin America Logistics Opportunities
27:54 - Cross-Border Marketing Strategies
32:57 - Cost-Saving Fulfillment From Mexico to US
35:27 - Latin America Logistics With SkyPostal
40:44 - International Shipping on Amazon Prime
46:45 - Kevin King's Words Of Wisdom

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In this episode, our guest talks about YouTube growth, image optimization, selling internationally on Amazon, overcoming challenges, and top e-commerce strategies.

Welcome to an insightful journey into the dynamic realms of e-commerce and content creation. In this episode, we're joined by Helium 10 Elite member David Quintieri, who shares his wealth of experience as a seasoned YouTuber with over 100 million views. Listen in as we explore the exciting intersection of YouTube and Amazon, uncovering strategies for leveraging video and user-generated content to boost e-commerce success. We highlight staggering success stories, like those of the Kelsey brothers and Joe Rogan, to illustrate the untapped potential of monetization on podcast platforms. David offers a unique perspective on bridging content creation with e-commerce, sharing valuable insights for both aspiring and established sellers.

Join us as we discuss essential strategies for enhancing your Amazon FBA business, from effective image usage in product listings to transitioning from a YouTube career into Amazon FBA selling. Learn about the importance of storytelling and emotionally resonant language in marketing images, and hear personal experiences about transitioning from selling generic products to building a unique brand. We also explore the value of educational resources and small paid groups in overcoming challenges and inspiring entrepreneurship, emphasizing the need to understand the intricacies of the Amazon selling process.

Additionally, we examine the cultural differences in entrepreneurship between the US and other countries, exploring how understanding the American consumer is crucial for international sellers. Our conversation also touches on the innovative use of AI tools for enhancing product images and Amazon listings, offering insights into staying competitive in the evolving e-commerce landscape. Finally, we reflect on the impact of relationship quality on personal and professional growth, encouraging listeners to invest in nurturing connections. Tune in for an episode packed with actionable strategies and inspiration for e-commerce success.

In episode 417 of the AM/PM Podcast, Kevin and David discuss:

00:00 - E-Commerce Strategies and Monetizing YouTube
07:07 - Utilizing YouTube Shorts And It's Algorithm
11:29 - Importance of Quality Photo Composition
13:28 - Amazon FBA Business Journey
16:51 - Scaling Business With Amazon Selling
23:10 - Building Confidence in E-Commerce Business
27:33 - Transitioning From Nine to Five Jobs
29:23 - Business Opportunities in Canada vs USA
32:47 - Advantages of Pursuing Opportunities in the US
36:57 - Utilizing AI Tools in E-Commerce
38:08 - Amazon Comprehend for Image Analysis
43:54 - Benefits of Helium 10 Elite Membership
49:15 - Kevin King's Words Of Wisdom

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Gina Perez, former competitive college athlete and sports enthusiast, graces our podcast with her vibrant tales from the recent Olympics in France. But it’s not just about the sports; Gina also shares her adventures in the dynamic pet brand industry, weaving in stories of her entrepreneurial success and strategies in e-commerce.

Transitioning from a corporate career in the sporting goods sector, Gina talks about her move to e-commerce, providing a candid narrative of embracing change and entrepreneurship. Her story is rich with insights on navigating corporate restructuring and diving into Amazon selling. With humor and heart, Gina outlines the challenges and triumphs of launching her own brand, offering invaluable lessons on Amazon private label, inventory management, and financial strategy.

In the bustling world of pet products, Gina’s focus on unique offerings and brand differentiation shines through. With an emphasis on community and storytelling, she highlights how all-natural pet products can foster customer loyalty. The episode also explores the profound impact of the Helium 10 Elite mastermind group, which supports her with continuous learning and networking opportunities. Gina candidly shares how this community aids her growth, emphasizing the importance of mastermind groups and thoughtful networking in steering clear of bad advice.

In episode 416 of the AM/PM Podcast, Kevin and Gina discuss:

00:00 - A Trip to France and the Olympics
06:42 - Supporting Women's Sports With Custom Shirt
11:33 - Entrepreneurship Journey in E-Commerce
12:07 - Transitioning to E-Commerce Success
15:16 - Navigating Career Transitions in Business
23:04 - Pet Products E-Commerce Growth Strategy
24:38 - Entrepreneurial Risk and Investment Amount
28:33 - Entrepreneurial Approach to the Pet Industry
31:35 - Pet Product Marketing Strategies
33:58 - Brand Storytelling and Connection
41:21 - Switching from Jungle Scout to Helium 10
41:37 - Helium 10 Elite Community Benefits
48:02 - Value of Peer-to-Peer Learning
50:48 - Entrepreneurial Community Support and Goals
51:22 - The Importance of Collaboration in Business
53:16 - More Membership Benefits of Helium 10 Elite
59:06 - Networking Benefits for Entrepreneurs
59:47 - Kevin's Words Of Wisdom

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Ever wondered how a commercial airline pilot could pull off a million-dollar Amazon business success? Join us as David Lang, the Lufthansa pilot turned e-commerce entrepreneur, shares his incredible journey from the cockpit to conquering the Amazon marketplace. Learn the secrets behind his dual career, and discover how the meticulous systems and numbers-driven strategies in aviation perfectly translated to his booming online business.

Peel back the curtain on aviation myths and misconceptions with David, who demystifies common fears like turbulence and clarifies the dynamic roles of captains and co-pilots. His unique story of balancing a demanding airline career with academic pursuits and a project management role at Lufthansa sets the stage for his leap into the world of e-commerce. From reverse-engineering a product failure to a game-changing success, David reveals the strategic planning and keyword wizardry that skyrocketed his sales to $1.2 million in just five days.

As we wrap up, David takes us through the exhilarating process of selling his business and achieving financial freedom. Is life after a successful Amazon FBA business exit all it's cracked up to be? Hear about the ongoing thrill of e-commerce, the benefits of strategic business networks, and future plans like his appearance at the Billion Dollar Seller Summit in Iceland. Don’t miss this inspiring episode brimming with actionable advice and captivating stories from David’s dual careers.

In episode 415 of the AM/PM Podcast, Kevin and David discuss:

00:00 - From Commercial Pilot to E-Commerce Success
04:49 - Commercial Pilot License Requirements and Opportunities
09:53 - Pay Discrepancies in the Airline Industry
11:52 - Misconceptions About The Aviation Industry
14:24 - Perceptions of Pilot Profession
16:53 - Entrepreneurship While In The Airline Industry
22:18 - Achieving Success Through Reverse Engineering
25:26 - Calculated Risk Pays Off Big
26:59 - Amazon Keyword Manipulation for Brand Success
31:03 - Working With 8Fig for Business Funding
38:36 - Life After a Successful Business Exit
43:40 - Distressed Amazon Seller Turnaround Plan
44:45 - Business and Aviation
50:11 - Kevin King's Words Of Wisdom

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Picture this: Two pharmacists trading their lab coats for entrepreneurial hats, diving headfirst into the world of Amazon FBA. Janine and Brian's journey from selling closeout tanning lotion and books on eBay to becoming successful Amazon sellers is nothing short of inspiring. This episode captures their transition, highlighting how their complementary skills—Brian’s keen analytical mind and Janine’s marketing flair—propelled them to success. You'll hear about their experiences at a brainstorming event with Perry Belcher in Las Vegas, where open and honest discussions led to breakthrough business insights.

We also explore their story as Amazon entrepreneurs who scaled their business to an impressive $5 million in annual revenue through strategy and grit. The path wasn’t always smooth; from facing major safety complaints and grueling IP disputes to navigating a nightmare Amazon business exit, every challenge presented a learning opportunity. This journey emphasizes the importance of resilience and problem-solving in the ever-evolving e-commerce landscape.

Beyond Amazon, we dive into the diverse world of entrepreneurship. Janine and Brian share their adventures in turning around a struggling Amazon brand that they acquired after their exit and managing multiple Airbnb properties. They reveal their plans to leverage their pharmacy backgrounds by starting IV hydration clinics, illustrating their knack for balancing multiple ventures while maintaining steady income streams. This episode is packed with practical advice and motivational stories, underscoring the power of partnership, resilience, and the human connections that drive business success. Don't miss out on this episode full of entrepreneurial wisdom!

In episode 414 of the AM/PM Podcast, Kevin, Brian, and Janine discuss:

00:00 - Brian and Janine's Amazon FBA Business Success
03:24 - Amazon Sellers Share Insights at Event
06:01 - From Pharmacists to Amazon Entrepreneurs
10:33 - Success Story of Taking Action
14:20 - Immediate Business Success Stories
15:25 - Navigating Amazon Growth and Selling Journey
20:14 - Advice to Sell Brand and Grow
22:31 - Amazon Brand Suspension and Patent Dispute
31:02 - Negotiation for Brand Acquisition
32:20 - Resolving IP Dispute With Faithful Conversation
35:58 - Business Dispute Resolution Conversations
40:42 - Turning Around a Nightmare Amazon Business Exit
40:46 - A New Brand Acquisition for $40,000
45:53 - Airbnb, Amazon, and New Entrepreneurial Ventures
49:37 - Damage Control Strategies
52:07 - Business Networking and Persistence in Amazon
53:11 - Maximizing Amazon-Selling Success
53:40 - Kevin King's Words of Wisdom

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Listen to this insightful episode as we chat with Steve Yates, the founder of Prime Guidance, who brings a wealth of experience from his time at Dick's Sporting Goods, Amazon, and Woot. Steve shares valuable strategies for liquidating inventory, controlling the buy box, and optimizing brand presence on major platforms like Amazon, Target, and Walmart. We explore the benefits of using Woot for your inventory liquidations and discuss effective methods for brands to establish and enhance their e-commerce footprint.

In our discussion, we cover the intricacies of e-commerce consultancy and growth strategies, highlighting the options available for liquidating or donating excess inventory and the benefits of each approach. Steve explains how Prime Guidance supports sellers in optimizing their marketplace presence by providing tailored consultancy services, training internal teams, and offering strategic advice. We also touch on the challenges brands face when transitioning to Amazon and the importance of channel control policies and managing their own sales to improve profitability.

Finally, we talk about the complexities of inventory and pricing strategy, discussing the importance of channel control, product serialization, and the Amazon Transparency program. Steve shares insights on maintaining good relationships with retail giants and the significance of product differentiation in retail success. We also explore the emerging e-commerce opportunities on platforms like Walmart.com and TikTok, emphasizing the need for brands to adapt their strategies to each platform's unique algorithms and consumer expectations. Tune in to learn how to navigate the ever-evolving e-commerce landscape and accelerate your brand's growth.

In episode 413 of the AM/PM Podcast, Kevin and Steve discuss:

00:00 - Opportunities in E-Commerce for Big Brands
01:38 - Amazon's Acquisition of Woot.com
06:16 - Retail Strategy of Daily Deal Website
08:26 - E-Commerce Consultancy and Growth Strategy
14:40 - Revenue-Based vs. Fixed Fee Agency Services
17:21 - Navigating Resistance to Amazon Marketplace
20:25 - Strategies for Brand Channel Control
26:11 - Controlling Inventory and Pricing Strategy
28:50 - Dealing With Amazon Resellers
32:54 - Channel Strategy and Marketplace Differentiation
33:59 - Business Strategies for Retail Success
37:35 - Key Price Points for Product Placement
40:40 - Brand Strategy in E-Commerce Marketplaces
45:21 - Branding Strategies for Amazon Success
47:27 - Emerging E-Commerce Opportunities
50:59 - Optimizing Walmart Listings for Success
54:20 - Unscripted Conversations on AM/PM Podcast

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Join us for an engaging and insightful conversation with Melanie Shabangu-Katsaris, co-founder of Avask, as we explore the vast opportunities in expanding global e-commerce. Melanie shares her expertise on why sellers should consider expanding their operations beyond their current markets, whether moving from the U.S. to Europe or vice versa. She provides an overview of how Avask supports sellers with critical aspects such as taxes, shipping, and compliance. We also reminisce about the close-knit nature of the Amazon-seller community, highlighted by memorable industry events like an unforgettable evening at a Beyoncé concert.

Listen in as we navigate the complex landscape of global e-commerce regulations, focusing on the differences between selling on Amazon in the U.S. versus Europe. Melanie sheds light on the regulatory challenges sellers face, including VAT registration and customs documentation, and explains why the maturity of the U.S. market often leads American and Chinese sellers to prioritize it over Europe. Despite these challenges, Melanie emphasizes the significant opportunities available in Europe and offers valuable insights to encourage more sellers to expand internationally.

Finally, we discuss the comprehensive services Avask offers to help sellers achieve international compliance, particularly in the UK and Europe. From VAT compliance to the Extended Producer Responsibility (EPR) eco-contribution, Melanie explains how Avask simplifies these complexities for sellers. We also touch on recent changes in European regulations, such as Amazon's new VAT on Amazon initiative, and how Avask collaborates with Amazon to ensure seamless compliance for sellers. This episode is a must-listen for anyone looking to broaden their e-commerce horizons with expert guidance from Avask.

In episode 412 of the AM/PM Podcast, Kevin and Melanie discuss:

00:00 - Expanding Global E-Commerce With Avask
02:42 - VIP Experience at Beyonce Concert
08:01 - Leveraging Technology for Business Growth
13:59 - Navigating Global E-Commerce Regulations
18:37 - Marketplace Regulations
20:24 - Navigating European E-Commerce Tax Regulations
23:29 - Amazon's Market Expansion in Europe
27:16 - EU VAT Compliance Regulations Impact Sellers
32:11 - International Tax Compliance and Reporting
34:23 - Navigating International Tax and E-Commerce
36:48 - Declaring Taxes and Customs
42:33 - Expanding International E-Commerce Compliance
43:21 - Global Shipping and Customs Impact
47:39 - Amazon's VAT Program Conclusion
49:23 - Amazon Sellers Facing Compliance Changes
56:13 - Kevin King’s Words of Wisdom

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Join us as we welcome Josh Coleman, a Helium 10 Elite member, who shares his inspiring journey of launching and growing his brand on TikTok. After attending a Helium 10 Elite workshop in late 2023, Josh and his wife decided to experiment with TikTok, drawing from their unique blend of design and data-driven strategies. Listen in as Josh discusses how his passion for analytics helped him understand their audience better and the collaborative dynamic with his wife that propelled their brand to success.

We also explore the experiences of a couple who transitioned to full-time e-commerce with Amazon in late 2022, achieving seven-figure revenue within a year despite having no prior experience. Their story highlights the importance of focusing on building a brand and audience, navigating supply chain challenges, and understanding the difference between revenue and profit. Additionally, we discuss the misleading promises of easy success in e-commerce and the evolving complexities of the industry.

Finally, the episode touches on maximizing sales across multiple platforms, emphasizing the value of learning from those with practical experience. We discuss the impact of TikTok Shop, the strategic alliance between Amazon and TikTok, and the growing influence of influencer-driven sales. For those looking to transition from Amazon to TikTok Shop, we offer practical steps and highlight the importance of having a hero product and effective inventory management. Join us for a comprehensive look at the future of e-commerce and influencer marketing, and discover how you can stay ahead in this dynamic landscape.

In episode 411 of the AM/PM Podcast, Kevin and Josh discuss:

00:00 - TikTok Sales Boost E-commerce Business
03:51 - Helium 10 Elite Workshop To TikTok Success
08:09 - Building a Successful Amazon Business
13:57 - Long-Term Strategy for Amazon Business
15:58 - Maximizing Sales Across Multiple Platforms
20:50 - Comparing TikTok and Amazon Sales
32:48 - TikTok Influencers Boost Amazon Sales
35:43 - Maximizing TikTok Shop With Creators
42:24 - TikTok Creators and Agency Partnerships
45:01 - Leveraging Influencer Agencies Strategically
47:47 - Optimizing Hero Products for TikTok
51:27 - Future of E-Commerce and Influencer Marketing
56:18 - How To Get In Touch With Josh Coleman
58:36 - Kevin King's Words Of Wisdom

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Can a laid-off Wall Street analyst turn a small vacuum cleaner parts store into a thriving e-commerce empire? Chad Rubin did just that, and in this episode, he shares his remarkable journey from the financial crisis of 2008 to becoming a pioneer in the world of Amazon selling. We explore how Chad's commitment to high-quality products and strategic pricing propelled his private-label business to success. Discover the pivotal moments that led to the birth of Skubana, a multi-marketplace management powerhouse, and his latest venture, Profasee, which revolutionizes dynamic pricing for sellers.

Chad's story is a testament to the power of continuous innovation in e-commerce. We discuss the relentless need for product iteration, the complexities of protecting intellectual property in China, and the creation of Skubana as a response to the inefficiencies in existing inventory management systems. From transitioning between platforms like Volusion, Magento, and Shopify to addressing the unique challenges of the e-commerce landscape, Chad provides invaluable insights that every entrepreneur can learn from.

But Chad's contributions go beyond his own businesses. Tune in to hear about the evolution of the Prosper Show conferences, a leading event for Amazon sellers co-founded by Chad to foster community and knowledge sharing. We also dive into the intricacies of dynamic pricing strategies with Profasee, comparing them to Uber's surge pricing and exploring their impact on profitability. Whether you're an e-commerce novice or a seasoned seller, Chad's expertise and passion for the industry will leave you inspired and armed with strategies to elevate your own Amazon business.

In episode 410 of the AM/PM Podcast, Kevin and Chad discuss:

08:17 - Evolution of Aftermarket Parts Industry
11:09 - Constant Innovation in E-Commerce Business
13:39 - Challenges of Protecting Intellectual Property
18:47 - Evolution of Prosper Show Conferences
18:48 - Entrepreneur Launches Various Business Ventures
24:12 - Evolution of International Seller Conference
29:45 - The Truth About E-Commerce Conferences
35:10 - Advanced Pricing Strategies for E-Commerce Sellers
39:59 - Enhancing E-Commerce Pricing Strategies
40:43 - Effectiveness of Static Pricing Strategy
46:03 - More Strategies for E-Commerce Success
51:52 - Kevin King's Words Of Wisdom

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Adam Heist, famously known as Adam Runquist, shares his extraordinary journey from the corporate energy sector to becoming a top-tier Amazon seller. Discover how Adam's expertise in mergers and acquisitions led him to identify the untapped potential of physical products, eventually leading to the creation and a 7-figure exit of his own Amazon brand. We'll also hear about his adventurous travels in Bali, insights into the transformative impact of branding and AI on Amazon sellers, and his continued ventures managing multiple brands and a thriving YouTube channel.

Join us as Adam opens up about the challenges of content creation, balancing a high-demand executive job while running multiple Amazon brands, and the strategic decision to transition from a corporate career to full-time entrepreneurship. He dives into the emotional and financial turbulence he faced, including a life-changing stroke recovery, and how these experiences have shaped his approach to business and life. From navigating divorce to leveraging affiliate marketing and online courses, Adam's story is a testament to resilience and adaptability.

Finally, explore the intricate world of Amazon selling with a focus on AI-driven strategies, the necessity of building robust business teams, and the importance of personalized organic rankings. Adam provides practical advice on creating resilient operations, leveraging Filipino talent for scaling, and the ever-evolving landscape of e-commerce. Get ready to be inspired by Adam's invaluable lessons on staying ahead in the competitive market, the power of personal reinvention, and the future of Amazon selling.

In episode 409 of the AM/PM Podcast, Kevin and Adam discuss:

00:00 - Amazon-Seller Journey With Adam Heist
00:30 - Is It Adam Heist Or Adam Adam Runquist??
06:52 - Entrepreneurship, Life Change, and Reflection
16:30 - Van Life Experience in Australia
17:37 - Stroke Recovery and Unexpected Setback
22:36 - Building a Resilient Business Team
23:46 - Lesson on Business Operations Independence
26:55 - Business Operations Supply Chain Management
29:13 - Business Building and Content Creation
32:59 - Business Growth Through Investments and Learning
38:19 - Ethics in Amazon Agency Industry
38:35 - Expanding Perspectives for Amazon Sellers
45:51 - Future of Amazon Selling With AI
46:50 - Personal Growth and Business Success
49:39 - Future of Keyword Targeting on Amazon
53:36 - Future of Amazon Organic Ranking
55:32 - Preparing for E-Commerce Success
59:26 - Kevin King's Words Of Wisdom

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What if artificial intelligence could revolutionize your e-commerce business? That's exactly what Max Sinclair, a former Amazon insider turned AI entrepreneur, believes and shares with us in this eye-opening episode. With six years of experience in various strategic roles at Amazon, Max's journey from managing top European accounts to founding an AI company dedicated to Amazon sellers is nothing short of inspiring. His transition from Amazon to launching his AI venture, spurred by an early demonstration of stable diffusion and the release of ChatGPT, provides a fascinating backdrop for understanding the transformative potential of AI in online marketplaces.

Throughout our conversation, Max dives into the challenges and future potential of AI-generated content, particularly in text and image creation. He explains the limitations of current models like GPT-4 and offers insights into how future models will evolve and improve. We also discuss the broader implications of AI technology, touching on concerns about misinformation and the role of trusted sources in mitigating these risks. Max shares compelling arguments on why staying informed and engaged with AI advancements is crucial for anyone involved in e-commerce.

Max's expertise shines as he introduces an advanced e-commerce tool designed to optimize product listings with remarkable speed and accuracy. This tool, integrating seamlessly with platforms like Amazon, eBay, and Walmart, offers a leap in efficiency for sellers by generating comprehensive listings, including text, infographics, and images, with just one click. We also explore the success stories of sellers who have leveraged AI to significantly improve their listing visibility and consumer preference, underscoring the transformative impact of AI in the e-commerce space. Don't miss this insightful episode where we uncover the future of AI in e-commerce with a true industry expert.

In episode 408 of the AM/PM Podcast, Kevin and Max discuss:

00:00 - AI in E-Commerce With Max Sinclair
03:10 - Strategic Account Management and Product Innovation
05:25 - Lessons From Amazon's Culture
07:55 - Opportunities in AI and E-Commerce
11:04 - Artificial Intelligence Revolutionizes Image Generation
17:16 - Challenges With Photorealistic Image Generation
20:11 - Future of Distinguishing Real From Fake
24:39 - Impact of AI on Society
24:50 - Future of AI Generative Content Models
32:05 - AI Product Listing Optimization and Generation
36:42 - Insights on AI in E-Commerce
39:09 - ChatGPT Prompting for Genuine Responses
42:43 - Future of E-Commerce and AI
48:58 - AI in E-Commerce Evolution
51:46 - Exploring E-Commerce Content and AI
53:33 - Kevin's Market Masters Event Announcement
54:05 - Kevin King's Words Of Wisdom

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Join us as we sit down with Marcela O’campo, who shares her inspiring journey from Colombia to the United States and her remarkable success in the Amazon business. With a background in industrial design and engineering, Marcela transitioned from a global career at Johnson & Johnson to launching her own product line in 2020 after discovering the Freedom Ticket from Helium 10. By 2021, she achieved her first seven-figure year, transforming her life and providing her with the freedom to work from home and care for her family. Listen in as Marcela recounts her experience and the sources of inspiration that fueled her entrepreneurial journey.

Our conversation continues with Marcela detailing her career transitions and the personal decisions that led her to embrace the Amazon business platform. From leaving a thriving corporate job in Brazil to facing significant hardships in Colombia's countryside, Marcela’s resilience shines through. She speaks candidly about the challenges of agricultural business, financial struggles, and preparing for motherhood, all while discovering the potential of Amazon's marketplace. Marcela's story is a testament to aligning past professional experience with new opportunities and the pursuit of entrepreneurial success.

Lastly, we explore the practical aspects of running an Amazon business, from managing a seasonal gardening product line to navigating the visa process for a move to the U.S. Marcela shares her insights on balancing family life with business growth, the importance of unique product designs, and the potential for international expansion. Additionally, she addresses the economic contrasts between Colombia and the U.S. and emphasizes the value of educational resources like Helium 10's Freedom Ticket. Tune in for an inspiring episode filled with practical advice, personal stories, and the excitement of entrepreneurial ventures.

In episode 407 of the AM/PM Podcast, Kevin and Marcela discuss:

00:00 - From Colombia to the US
06:59 - Colombia's Image and Entrepreneurial Opportunities
11:59 - Language Learning and Travel Experiences
14:26 - Transitioning to Online Business With Amazon
19:50 - Discovery of Amazon Business Opportunity
22:15 - Unique Online Business Success
23:58 - Product Design and Manufacturing Process
31:23 - Wholesale Marketplace for Small Retailers
34:51 - Business Relocation for Safety and Growth
35:25 - Amazon Business Visa Journey Success
40:26 - Balancing Family, Business, and Growth
50:12 - Opportunities in International E-Commerce
53:25 - Comparing Wages and Opportunities in Colombia
57:14 - Empowering Success Stories in Selling
58:33 - Billion Dollar Sellers Newsletter and Events
59:13 - Kevin King's Words Of Wisdom

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What if resilience and innovation were the keys to e-commerce success? Meet Barbara Drazga, a marketing veteran whose journey from door-to-door sales at nine years old to managing a multimillion-dollar warehouse will captivate your imagination. Barbara’s story is filled with rich experiences, from her days as a photojournalist in Europe to navigating the financial challenges of the 2008 economic crash. Her ability to turn setbacks into triumphs is nothing short of inspiring.

In this episode, we pull back the curtain on Barbara's diversified e-commerce strategy. She underscores the importance of not putting all your eggs in the Amazon basket and shares how platforms like TikTok Shop, Shopify, and your own brand’s website can dramatically amplify your business reach. Listen as she reveals innovative approaches, such as live-streamed sales by influencers, and breaks down the physical layout of her cutting-edge business setup. This isn’t just theory—Barbara offers practical steps to transform your own e-commerce operations.

Want to master the liquidation market? Barbara spills the secrets of acquiring unprocessed loads directly from warehouses and turning them into profit goldmines. Learn how to create value bundles, use barcode lookup tools for smart purchasing, and flip products for profit with strategic pricing. Through her expertise, discover the untapped potential in liquidation and returns. Barbara's actionable insights and real-world examples make this episode a must-listen for anyone looking to thrive in the e-commerce landscape.

In episode 406 of the AM/PM Podcast, Kevin and Barbara discuss:

01:16 - Amazon Entrepreneurship and Collaboration
07:21 - Adapting to Changes in Online Business
09:45 - Opportunities in E-Commerce Trends
10:24 - Expanding Beyond Amazon in E-Commerce
14:17 - Live-Streaming Wholesale Showroom Concept
15:43 - Liquidation Market and Wholesale Operations
24:38 - Exploring Liquidating Business Opportunities
25:26 - The Liquidation Market Insights
33:30 - The Psychology of Product Bundling
37:41 - Creating Valuable Bundles for Amazon Sellers
46:39 - Mindset Shift in Amazon Sales
49:18 - Kevin King's Words of Wisdom

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What happens when you bring together some of the brightest minds in business to share their secrets to success? Join us as we reconnect with Robb Green, a veteran Amazon FBA seller who has exited three businesses and now leads a vibrant mastermind group. We journey back to our 2016 weekly mastermind meetings and trace how these gatherings have shaped our entrepreneurial paths, highlighting the invaluable role of community and networking in our e-commerce ventures. Robb reveals the magic behind his current mastermind, which convenes in stunning locations like Hawaii, and underscores the power of collective insight in navigating the complexities of industries like e-commerce.

Have you ever wondered how the most effective mastermind groups operate? We dissect the essential elements that foster a productive mastermind culture, from ensuring members are both contributors and learners to maintaining a structured approach in presenting business challenges. Discover how diverse methodologies, such as curated expert panels, can provide targeted solutions and drive business growth, creating a collaborative environment akin to having your own board of directors.

Curious about the real journey behind building successful e-commerce brands? We share candid stories from Kevin and Robb’s journey into Amazon-selling, starting in mid-2015, and the lessons learned from both our triumphs and setbacks. Our conversation spans the strategic intricacies of managing cash flow, understanding unit economics, and leveraging platforms like TikTok to boost visibility and sales. We also delve into the transformative role of AI, exploring how custom GPTs can revolutionize business operations and why staying ahead of tech advancements is crucial for long-term success. Tune in for a rich tapestry of insights that can propel your e-commerce business to new heights!

In episode 405 of the AM/PM Podcast, Kevin and Robb discuss:

01:24 - Masterminds and Networking
08:09 - Evolving Mastermind Value and Structure
12:41 - Innovative Networking Event With Top Influencers
13:28 - Lessons in Building E-Commerce Brands
17:47 - Product Category Influence on Pricing
21:51 - Narrow Focus in E-Commerce Strategy
28:11 - Cash Conversion Cycle in Amazon Business Operations
32:01 - Forecasting Returns and Profitability on Amazon
36:52 - Future of AI in Business
44:16 - E-Commerce Seller Trends and Updates
44:26 - Leveraging TikTok for E-Commerce Success
49:50 - TikTok Shop's Impact on E-Commerce
52:35 - Business Owners and Case Studies
55:29 - Kevin King's Words Of Wisdom

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Unlock the secrets to e-commerce success with Billy Pecor and Luba Ilyasova, two industry veterans who have navigated the complexities of Amazon selling with remarkable prowess. Learn from Billy's inspiring transformation from coaching tennis to managing a $25 million portfolio at Thrasio, where his mastery of data analytics has driven success in an ever-changing landscape. Together with Luba, an expert in branding, discover the critical strategies that differentiate successful big brands from those that struggle on Amazon.

Prepare to rethink your approach to digital shelf packaging and market segmentation as our guests share their insights on tackling the unique challenges of the sexual wellness space. With a keen focus on understanding your competitors—big brands, black hat users, or private label sellers—you'll gain practical tips for selecting the right strategies to emulate. Explore the significance of sharp visual differentiation in capturing the fast-paced attention of online shoppers and understand why brand recognition alone can't keep you afloat in the digital marketplace.

Finally, grasp the future of e-commerce with a deep dive into Amazon's AI-driven tools like Comprehend and COSMO. Billy and Luba explain how these technologies can boost product relevance, combat manipulation tactics, and enhance your understanding of customer behavior. From innovative packaging strategies employed by Olay to the powerful impact of data-driven decision-making, this episode equips you with the knowledge to make your brand stand out in a fiercely competitive environment. Take advantage of this opportunity to elevate your Amazon-selling game with actionable insights from the experts.

In episode 404 of the AM/PM Podcast, Kevin, Luba, and Billy discuss:

00:00 - E-Commerce Experts Share Insights
05:13 - Transition to E-Commerce Consulting and Operations
11:03 - Success Strategies for E-Commerce Sellers
16:56 - Strategic Shift Towards Amazon Brand Acquisition
19:08 - Digital Shelf Packaging Strategies for E-Commerce
21:59 - Packaging Differentiation in Retail and Online
25:04 - Packaging Strategy for Online Retail
25:36 - Innovative E-Commerce Packaging Strategy
29:00 - Brand Gating and Reselling Strategy
34:28 - Amazon SEO and Product Strategy Observations
37:27 - Amazon AI Improves Product Relevance
41:11 - Amazon Comprehend Discussion and Tutorial
43:34 - Amazon COSMO Strategy Insights
43:49 - Evolving Customer Filters in Mobile Shopping
49:34 - Amazon's Brand-Centric Strategy Shift
52:45 - Maximizing Amazon Sales With Innovative Tactics
53:11 - Kevin King's Words Of Wisdom

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Ever wondered how a family passion project can morph into a global e-commerce giant? Meet Ted Repic, the visionary behind Rhino USA, who, along with his sons Cameron and Dylan, took their love for the outdoors and turned it into a multiple eight-figure business. This episode unpacks their thrilling journey, from the early days of Gorilla Moto Gear to the strategic rebranding that catapulted them to success. Listen as Ted reveals the powerful combination of skills and strategies that have made Rhino USA a household name in the outdoor market.

Get ready for an inside look at the complexities and triumphs of running a family business. Ted dives deep into how each family member's unique strengths—Cameron's artistic flair and Dylan's competitive drive—fueled their growth. We'll discuss the challenges of inventory management, especially with the unpredictable nature of viral social media impacts and the stringent requirements of big-box retailers like Walmart. Ted also shares the balancing act of navigating Amazon's shifting landscape and the decision-making process behind choosing between FBA and FBM fulfillment methods.

But it doesn't stop there. Hear Ted's insights on building a strong brand identity, from investing in high-quality packaging to creating memorable unboxing experiences. Learn about the importance of authenticity in marketing, leveraging influencers, and the ever-growing impact of platforms like TikTok. Whether you're an aspiring entrepreneur or a seasoned business owner, this episode offers invaluable lessons on branding, market expansion, and the art of customer engagement, all from the lens of a successful family-run business.

In episode 403 of the AM/PM Podcast, Kevin and Ted discuss:

00:00 - Building An Empire In The Outdoor Space
00:06 - Building A Global Brand Strategy
08:55 - Growth And Success Of The Family Business
10:04 - Division of Roles in Family Business
13:28 - Starting Over
19:04 - Customer Feedback and New Product Development
20:57 - Challenges of Forecasting and Inventory Management
28:48 - Lifetime Warranty and Customer Engagement
30:08 - Navigating Customer Service and Market Expansion
33:18 - Global Market for Outdoor Motorcycle Parts
37:03 - Creating a Strong Brand Identity
38:31 - Personalized Customer Service and Lifetime Warranty
44:10 - Customer Engagement and Brand Identity
45:05 - Workplace Understanding Through Hands-on Experience
49:51 - Identity-Based Marketing Discussion
49:55 - Kevin King's Words Of Wisdom

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Join us for an insightful episode where we chat with Morgan Gist MacDonald, founder of Paper Raven Books. Morgan shares her extensive knowledge of the self-publishing process, helping authors transform their ideas into published works. Whether you're interested in writing children's books, personal stories, or professional guides, Morgan's expertise will guide you through every step. We also touch on our personal experiences, including my own West Texas jail story, which reinforced my entrepreneurial spirit, drawing parallels between the worlds of Amazon sellers, e-commerce, and book publishing.

Explore the ever-evolving landscape of book buying and reading habits, from the nostalgic days of Barnes & Noble to the rise of e-books and audiobooks with Amazon and Kindle. We discuss the resurgence of interest in physical books driven by platforms like TikTok and the growth of indie bookstores alongside Amazon's dominance. Discover how publishing a book can establish authority and credibility, with real-life examples of authors landing substantial consulting gigs through strategic book publishing.

Get inspired by the significance of preserving personal stories and experiences, and learn about the comprehensive process of book creation, from content development to publication and marketing strategies. Morgan and I discuss the financial aspects of indie publishing, highlighting the costs and potential profits, as well as the long-term benefits of building a backlist. This episode is packed with valuable insights for anyone looking to publish a book and achieve greater success and independence in their literary endeavors.

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In episode 402 of the AM/PM Podcast, Kevin and Morgan discuss:

00:00 - Entrepreneurial Journey Through Publishing
07:18 - Entrepreneurial Journey to Book Editing Company
08:20 - The Impact of Book Publishing
14:00 - Leveraging Books for Client Acquisition
14:55 - Crafting a Purposeful Book
21:19 - Journey of Storytelling and Self-Discovery
23:15 - Curating Stories and Life Lessons
26:53 - Marketing Strategies for Successful Book Sales
32:51 - Importance of Book Marketing and Reviews
37:31 - Book Publishing Phases and Processes
40:19 - Book Publishing Costs and AI Impact
42:40 - Authors Playing the Long Game
48:36 - Publishing Process Overview and Checklist
49:36 - Kevin King's Words Of Wisdom

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Join us on an inspiring journey with Phil Hadfield, who transitioned from the UK to Bali, Indonesia, and launched a successful brand that generates millions annually. Phil shares his experiences of moving to Bali, the lifestyle changes, and how the island's vibrant entrepreneurial and wellness culture has been a perfect fit for him. Discover how Phil financed his business, differentiated it in a competitive market, and managed to price his products higher than competitors while achieving remarkable success.

In this episode, we explore the journey of creating a product and brand that stands out in a saturated market. Listen in as we discuss the initial desire to establish a brand beyond Amazon, focusing on unique designs and premium positioning. Despite the challenges of finding a reliable factory amidst COVID-19 and tariff wars, Phil's brand successfully launched in October 2020. Learn about the strategy of targeting high-demand keywords, the impact of COVID-19 on demand, and how the brand expanded to nearly 100 SKUs, including new product lines and variations.

We also dive into the strategic growth of Phil's e-commerce business, which specializes in premium products in his niche. Discover the successful expansion into the UK and German markets, driven by effective Facebook ads and a strong community foundation. We discuss the potential of TikTok ads, impressive wholesale performance, and plans to break into big-box retailers. Learn how customer feedback guides product development and validation, and how niche markets like pocket knives and military challenge coins have become significant revenue streams. Finally, we touch on the journey towards building a business primed for a strategic exit, emphasizing the importance of exceptional craftsmanship, unparalleled customer experience, and leveraging influencers for organic growth.

In episode 401 of the AM/PM Podcast, Kevin and Phil discuss:

00:00 - Life in Bali
10:52 - Building a Brand Beyond Amazon
14:03 - Competing With Unique Pricing Strategy
17:59 - Expanding Product Line Strategy
18:44 - Exploring Marketing Strategies for Growth
24:29 - Amazon's Approach Beyond Price
29:45 - Obsession With Luxury Items in Marketing
32:02 - Strategic Business Growth and Exit Strategy
36:37 - Influencer-Driven Marketing Strategy
40:39 - Email List Building Strategies on Instagram
43:35 - Financial Scaling and Event Networking
44:26 - Navigating Funding for International Business
50:46 - Marketing Success Through Valuable Insights
52:00 - Kevin King's Words Of Wisdom

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What if understanding your financials could make or break your e-commerce success? Join us as we chat with Jeff Lowenstein, a seasoned fractional CFO, and former aggregator M&A specialist, who reveals why knowing your numbers is the cornerstone of profitability in today's competitive market. We explore how Amazon's fees, which can eat up to 65% of sales, make sophisticated financial planning an absolute necessity. Jeff shares his invaluable insights from corporate finance and e-commerce, emphasizing how accurate financials can attract investors and stave off business failure.

We navigate the intricacies of forecasting and due diligence during acquisitions, touching on our team’s philosophy of maintaining a high close rate as a strategic tool. Jeff dives into the necessity of blending quantitative metrics and qualitative insights, such as market trends and unforeseen variables like fluctuating interest rates and emerging platforms like TikTok Shop. We analyze how detailed financial modeling and robust market analysis can power business valuation and growth, underscoring the importance of adaptability in an ever-evolving landscape.

Finally, we explore the significant role of fractional CFO services in e-commerce, highlighting how they differ from traditional accounting. Jeff explains how a fractional CFO can develop comprehensive forecast models, KPI dashboards, and provide critical financial analyses that propel Amazon businesses toward sustainability. We also discuss the fundamental differences between accrual and cash basis accounting, why cash flow management is crucial, and strategies to enhance your financial health. Don't miss out on these key takeaways that could transform your approach to financial management in your Amazon-selling journey!

In episode 400 of the AM/PM Podcast, Kevin and Jeff discuss:

00:00 - Importance of Knowing Your Numbers
03:21 - Corporate Finance to Fractional CFO
06:52 - Importance of Financial Management in Scaling
08:58 - Costing Mistakes Impacting Profit Margins
15:34 - Forecasting and Finance in Due Diligence
17:40 - Models and Metrics in Aggregators & Business Acquisition
19:44 - Financial Profile and Aggregator Capital
25:28 - Understanding Fractional CFO Services for E-Commerce
36:47 - Cash Flow and Accrual Accounting Insights
39:09 - Navigating Profit and Inventory Management
46:01 - Focus on Profit and Growth Strategy
49:09 - Navigating Financial Risks in E-Commerce
50:00 - Kevin King's Words Of Wisdom

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Ever wondered how to truly safeguard your Amazon business? Join us as we sit down with Joe and Lesley from Riverbend Consulting, whose unique journey from diverse professional roots to becoming the go-to problem-solvers for Amazon sellers will leave you inspired. From Joe's own Amazon account suspension woes to Lesley's rapid resolution skills, learn how their expertise can protect your online business from ASIN suspensions and unauthorized selling alerts.

Navigating Amazon's seller support can feel like a difficult task, but Joe and Lesley are here to share their wisdom. Discover the hidden inefficiencies within Amazon's siloed teams and the secret vocabulary and strategies that can help you get dedicated assistance. Whether it's understanding why the Costa Rica office is a game-changer or how to time your calls for optimal results, this episode offers practical advice to help you deal with Amazon's often frustrating support system.

But that's not all—we'll also uncover the darker side of Amazon selling, from click farms and listing manipulations to inventory issues linked to unsuitable inventory. Joe and Lesley provide crucial tips on protecting yourself from these malicious practices, maintaining account health, and ensuring compliance with Amazon's stringent policies. Plus, get a sneak preview of our next episode. Don't miss this episode packed with expert advice and actionable strategies to help you thrive in the Amazon marketplace.

In episode 399 of the AM/PM Podcast, Kevin, Lesley, and Joe discuss:

00:00 - Solving Amazon Seller Issues With Riverbend
07:08 - Effective Customer Service Process
10:37 - Challenges With Amazon Seller Support
16:14 - Amazon Seller Support Knowledge On Seller Central
24:49 - Amazon Seller Dirty Tricks and Issues
27:39 - Unsuitable Inventory Issue
30:41 - Amazon Seller Account Health and Advice
31:58 - Amazon Wholesale Account Manipulation
41:19 - Contact Information and Funny Stories
44:00 - Kevin King’s Words Of Wisdom

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How do you transition from corporate life to entrepreneurial success while harnessing the power of marketing and social media? Join us as we chat with Michelle Barnum-Smith, a marketing maven who has mastered ManyChat flows in Amazon e-commerce and now thrives on TikTok. Michelle unravels her fascinating journey, sharing actionable insights on leveraging Instagram automation with ManyChat to skyrocket your engagement and conversion rates. If you're an Amazon seller or a social media enthusiast, Michelle’s strategies to tap into Instagram’s algorithm and boost your visibility are pure gold.

Reflecting on her career, she recounts her 12-year stint in corporate marketing with industry giants like Lenovo, IBM, and Comcast. The leap from corporate stability to entrepreneurship was riddled with challenges and learning curves. From founding a consulting business to embracing chatbot marketing in 2017, Michelle discovered a niche within the Amazon seller community that catapulted her to industry prominence. Through candid anecdotes, we unpack the trials and triumphs of leaving the corporate world to build a brand and gain recognition, leading to speaking engagements and a thriving business.

TikTok has revolutionized social commerce, effortlessly blending entertainment and shopping. We dissect why TikTok’s impulse-buying environment outshines Facebook and Instagram, and how it creates a seamless shopping experience. Delving into the nuances of selling on TikTok, we emphasize the importance of collaborating with creators and optimizing product listings. With lower referral fees and innovative features like TikTok Shop, the platform offers uncharted opportunities for sellers. We explore whether it's time to jump on the TikTok bandwagon or adopt a wait-and-see approach, considering potential regulatory challenges. This episode equips you with strategies and insights to navigate TikTok’s commerce landscape effectively.

Also, join the upcoming workshop where Michelle talks about TikTok Shop. To register, go to www.ttshopsellers.com

In episode 398 of the AM/PM Podcast, Kevin and Michelle discuss:

00:00 - Exploring E-Commerce Marketing Trends
07:10 - Utilizing Instagram for Marketing Automation
08:40 - Corporate Career to Amazon Marketing
10:45 - Corporate Career to Entrepreneurial Mother
17:39 - Exploring Marketing Strategies for Amazon
19:12 - Building Brands Through Marketing Strategies
31:39 - TikTok's Success in Social Commerce
37:22 - Effectiveness of TikTok for Sales
41:16 - The Future of TikTok Commerce
43:07 - Navigating TikTok's Creator and Affiliate Center
48:19 - Leveraging TikTok for Business Success
53:51 - Optimizing Listings and Ads on TikTok
55:14 - Product Shop Ad Strategy for TikTok
1:05:40 - Kevin King’s Words Of Wisdom

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Gracey Ryback, the Amazon and TikTok influencer phenomenon with over 1.3 million TikTok followers, joins us for a compelling conversation on the AM/PM Podcast. Gracey shares her inspiring journey from a career in sales to becoming a full-time content creator in the e-commerce space. Her accidental rise to fame, driven by a passion for deals and saving money, offers a fascinating look into the world of influencer marketing and the organic growth of her platform. Listen as Gracey recounts her viral video successes, including a walking pad treadmill video that reached 2 million views, and learn about her innovative methods for discovering genuine Amazon deals.

In this episode, we break down the intricacies of creating engaging TikTok content and the art of viral marketing. Gracey provides valuable insights into the process of finding and promoting deals, emphasizing the importance of transparency in discount claims amidst Amazon's evolving pricing policies. We also explore the evolving aspirations of young people who dream of becoming influencers and the parallels with the unexpected success of third-party sellers on Amazon. Gracey's journey highlights the passion and dedication required to succeed in the influencer industry, and she offers advice on navigating the common pitfalls of trying to model oneself after established personalities.

As our conversation unfolds, Gracey discusses her involvement in the Amazon community, attending events like the Billion Dollar Seller Summit, and the enriching experiences gained from networking with successful entrepreneurs. She reflects on her recognition in the Dream 100 and the challenges of sustaining audience engagement in live streaming. Looking ahead, Gracey shares her thoughts on the future of her career, including potential opportunities like starting her own brand or collaborating with an agency. This episode is a must-listen for anyone interested in the influencer industry, effective content creation strategies, and the ever-evolving landscape of e-commerce on Amazon.

In episode 397 of the AM/PM Podcast, Kevin and Gracey discuss:

07:44 - How To Find Good Deals On Amazon
10:52 - Sourcing Deals Online for Savings
14:45 - Building Audience Engagement Beyond Social Platforms
18:31 - Changing Perceptions of Career Choices
25:59 - Creating Engaging and Efficient TikTok Videos
27:29 - Importance of TikTok Video Hooks
33:21 - Love for Work and Growth
34:35 - Amazon Community Involvement and Future Plans
41:11 - Helium 10 Elite Membership Benefits
42:47 - Influencer Marketing and Live Streaming
44:53 - Building Loyalty Through Consistent Live Streaming
47:53 - Influencer Brand Relationships and Expectations
49:42 - Navigating The TikTok Creator Studio
55:07 - Managing Brand Expectations for Virality
58:00 - Kevin King's Words Of Wisdom

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Join us as we unpack the gripping tales and insights featuring the extraordinary Matt Altman. Matt takes us on a thrilling ride through his e-commerce journey, from his early days of retail arbitrage to his current success in the supplements and food sectors. Reminisce with us about the unforgettable BDSS virtual event and a mastermind in Paris where Matt's savvy strategies earned him top awards, and listen in as we relive a legendary night of strategy-swapping by a bonfire, a true testament to the adaptability and knowledge required in the dynamic e-commerce arena.

This episode also shines a light on the intricacies of Amazon selling as we chat about everything from Amazon Seller strategies to the nitty-gritty of data and semantic SEO and learn how third-party tools complement Amazon's own data to sharpen sales strategies. We even touch upon the exciting advancements in image recognition AI and what it could mean for future search and ranking on platforms like Amazon.

Finally, we examine the burgeoning relationship between Amazon and TikTok Shop, as the social media giant increasingly influences e-commerce trends and search behaviors. Hear about the tactics that are proving effective on TikTok Shop, and ponder the potential of TikTok Shop as it begins to rival Amazon's early dominance. We wrap up with a look at strategies for reducing e-commerce fees and a teaser for our next episode, where we’ll have an expert guest talking about TikTok Shop, the Amazon Influencer Program, and influencer marketing. It's an episode packed with actionable advice and forward-looking insights – you won't want to miss a beat!

In episode 396 of the AM/PM Podcast, Kevin and Matt discuss:

00:00 - E-Commerce Success Story
07:39 - Market Analysis and Reselling Strategies
10:26 - Amazon Seller Strategies and Masterminds
12:06 - Finding Secret Strategies From Chinese Sellers on Amazon
18:14 - Evolving Data Tools in Software and Amazon
20:26 - Amazon Data and Semantic SEO
26:48 - Semantic SEO Keyword Analysis Process
30:58 - Optimizing Keywords for Search Engine Ranking
33:19 - The Future of Image Recognition AI
35:29 - AI in Medical Marketing With Keywords
38:41 - The Future of Amazon and TikTok Shop
39:01 - TikTok's Influence on Amazon Searches
46:14 - TikTok Subsidizes Shipping Costs for Businesses
47:58 - E-Commerce Strategies for Reducing Fees
53:30 - Kevin King's Words Of Wisdom

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Join the remarkable Lyden Smithers and myself as we embark on an explorative journey into the world of master negotiations and strategic sourcing. Lyden, unfolds his transition from a novice Amazon seller to a negotiation wizard capable of securing the best supplier terms. Harnessing the power of preparation and financial knowledge, we dissect his proprietary six-step strategy that takes negotiation talks beyond surface-level discussions, aiming for growth-driven, mutually beneficial outcomes. Witness how his personal growth, transformed him from a hesitant speaker to an influential global presence, and soak in the tales of leading China Magic trips that embody the spirit of true product engagement and supplier relationships.

Venturing into the realm of sourcing, we tackle the complexities of navigating China's manufacturing landscape, comparing it to the business infrastructure in the UK and US. I recount firsthand experiences and strategies that reveal China's unparalleled capabilities, even for smaller-scale orders, and discuss the delicate balance of fostering lasting, win-win partnerships with suppliers. Stepping further into innovation, we examine the tactical moves necessary for crafting unique products and securing coveted exclusivity deals, emphasizing the significant role of strong factory relationships and the art of protecting one's intellectual property while maintaining a competitive edge.

As we close the episode, we pivot towards the pursuit of business profitability and the nuanced strategies that can lead to a lucrative exit. He’ll share insights into optimizing financial metrics such as EBITDA margins, COGS, and advertising spending, all while keeping an eye on the broader picture of portfolio profitability. The conversation wraps up with a look at the rise of TikTok Shop in the e-commerce ecosystem and the immeasurable value of community in accelerating business growth. Finally, a gentle reminder that a well-curated mental diet, rich in quality information, is as vital to your success as the nourishment you choose for your body.

In episode 395 of the AM/PM Podcast, Kevin and Lyden discuss:

11:05 - Navigating Supplier Negotiations Successfully
16:50 - Building Relationships in International Business
19:00 - Challenges With Production Costs
22:09 - Sourcing Challenges in Global Market
30:07 - Product Development for Better Pricing
33:49 - Navigating Innovation and Supplier Relationships
36:04 - Product Development Supplier Relationships
42:04 - Identifying the Biggest Wastes
40:18 - Strategies for Business Profitability and Growth
45:56 - Portfolio Optimization Through Quintile Analysis
49:39 - Diversifying E-Commerce Market Strategies
50:42 - Mastering Amazon and Building Communities
52:53 - Importance of Like-Minded Networks
57:00 - Kevin King's Words Of Wisdom

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Welcome to a special celebration as Kevin King hits his 100th episode milestone as the host of the AM/PM Podcast. Today’s guest is the incredible Neha Bhuchar, an ex-Amazonian turned seller champion. Together, we're peeling back the curtain on Amazon's Pay-Per-Click advertising, providing a deep dive into how a seller's nuanced understanding of Amazon's A9 algorithm can catapult their PPC game to new heights. Neha, with her intimate knowledge of Amazon's inner workings, shares her journey from insider to advocate, bringing to light the distinct advantages of algorithmic savvy and having an account manager who really gets the seller's perspective.

This episode isn't just about strategies; it's about understanding the vibrant tapestry of e-commerce in India, a market bursting with potential and challenges that Neha and Kevin explore with fervor. We're talking about the synergy between inventory, search rank, competitor activity, and how they can amplify your advertising impact. The conversation goes beyond borders, addressing the logistical and cultural peculiarities, including the widespread practice of cash on delivery and Amazon's ingenious approach to tapping into India's e-commerce explosion. It's an enlightening discussion for any seller eyeing global expansion, especially in one of the world's most rapidly evolving markets.

Wrapping up, the focus shifts to the precision of data analysis and the strategies that separate the big players from the small. From dissecting Amazon's A9 algorithm to understanding the critical role of negating non-performers and day parting, Neha and Kevin share their hands-on experience and insights, equipping you with actionable tactics. Whether you're launching your first product or refining your ad spend, this centennial episode is packed with under-the-radar techniques and wisdom to help you enhance your brand's online visibility and skyrocket sales. Join us for this journey through the maze of Amazon advertising, where we celebrate knowledge, growth, and the future of e-commerce.

In episode 394 of the AM/PM Podcast, Kevin and Neha discuss:

00:00 - Insider Insights on Amazon Advertising
00:13 - Insights on PPC Optimization for Sellers
01:18 - Experience in E-Commerce and Amazon Ads
07:48 - E-Commerce Growth in India
09:48 - Logistics Challenges in Indian E-Commerce
15:41 - E-Commerce Trends in India and Abroad
20:52 - Automating Inventory Management for Ecommerce
27:42 - Amazon PPC Strategies and Best Practices
34:37 - Factors Affecting ECTR on Amazon
38:19 - Amazon Advertising Strategy and Data Analysis
41:00 - Boosting Low-Performing ASINs
46:24 - Making PPC Fun to Talk About
47:00 - Kevin King's Words Of Wisdom

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Ming Ooi, the co-founder of Fakespot.com and a mastermind in unveiling the opaque reality of Amazon reviews, joins us for an illuminating conversation that will change how you perceive online shopping. Born from a blend of Singaporean roots and Oklahoma upbringing, Ming's fascinating journey through the e-commerce landscape led him to confront the challenge of deceptive reviews head-on, birthing a platform dedicated to consumer enlightenment. Our discussion traverses the origin story of Fakespot.com, Ming's revelations on his pre-marketplace days with Amazon, and the critical mission to inject honesty into the digital consumer experience.

As Ming narrates the astonishing rise of Fakespot, from a burgeoning user base to over a million, we peel away the layers of strategy and resilience that propelled the startup's growth. He candidly shares the initial forays into affiliate marketing with Amazon, the unexpected twists that forced a pivot away from traditional revenue models, and the inner workings of leadership dynamics that shaped the company's trajectory. This adventure through the monetization labyrinth reveals not just the trials of a tech startup but also the ingenuity required to thrive in the competitive world of online review verification.

Our episode culminates with a forward-looking gaze into the ever-shifting sands of e-commerce, where Ming offers profound insights into the role of AI in discerning the authenticity of reviews and the future landscapes where these digital critiques will evolve. We exchange anecdotes with the online seller community, dissect the enigma of 'supernova products', and confront the stark realities of review manipulation. Ming leaves us contemplating the need for a vigilant consumer ethos in an AI-enhanced marketplace and extends an invitation to dive further into this critical dialogue. Join us as we unravel the complex tapestry of trust, deception, and innovation that defines the modern e-commerce review ecosystem.

In episode 393 of the AM/PM Podcast, Kevin and Ming discuss:

00:00 - Exploring Fake Amazon Reviews With Ming Ooi
03:14 - Review Authentication Startup Collaboration
07:01 - Amazon's Impenetrable Firewall Explained
11:17 - Utilizing Social Media for Fakespot's Marketing Success
11:47 - Monetizing a Review Website With Data
15:38 - Monetizing High Conversion Rates
17:57 - Monetizing Data for Financial Companies
20:03 - Amazon Review Management Analysis and Challenges
23:17 - Navigating Amazon Seller Feedback and Product Reviews
29:21 - Amazon Product Listing Strategy Failure
31:05 - Amazon Acquisition Talks and Fake Reviews
34:53 - Fake Reviews in E-Commerce Industry
36:09 - AI, Reviews, and FakeSpot Analysis
41:44 - Trusting Product Reviews
45:01 - The Future of E-Commerce Reviews
47:25 - Trust in Technology and AI
52:00 - Kevin King's Words Of Wisdom

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Imagine transforming a simple book-flipping hustle into an empire within the ever-competitive Amazon marketplace. That's the extraordinary leap Amanda and John Balcazar, our distinguished guests, made—crafting a successful brand in the pet industry through the finesse of Amazon FBA. Their tale is one of grit, strategy, and the unique bond of navigating business waters as life partners. Journey with us as we unveil the insights that propelled them from flipping pages to dominating pet product sales, all while strengthening their relationship amidst the demanding e-commerce tides.

John's military precision, honed from his Marine Corps days, meets Amanda's entrepreneurial savvy to form a duo whose strategies are as disciplined as they are innovative. They regale us with stories from the adrenaline-laced early days of garage sale treasure hunts to the calculated arena of private labeling. Discover how their devotion to constant evolution and their keen ability to spot the shifting currents in the marketplace have anchored their brand's position at the forefront. The Balcazars embody the agility and foresight necessary to cut through the noise of commodity-based retail, outlining the significance of customer loyalty programs, product quality, and the art of scaling a brand with integrity.

In the heart of our discussion lies the couple's approach to nurturing both a thriving business and a flourishing relationship. They candidly share the tactics they employ to stay competitive, including adapting to new Amazon fee structures and optimizing warehouse operations. But beyond the logistics, they reflect on the harmony required to sustain a partnership wherein work and life are intertwined. Their story isn't just about building a brand; it's about crafting a life where success is measured not just by sales, but by the strength of their union and the happiness of their customers. Join us for a conversation that's as much about the nuances of Amazon selling as it is about the power of partnership and shared vision.

In episode 392 of the AM/PM Podcast, Kevin, Amanda, and John discuss:

00:00 - Power Couple Discusses BDSS Experience
01:44 - Remembering Our First Meeting
05:47 - Billion Dollar Seller Summit Hawaii
08:05 - Impactful Insights From Event Attendance
09:27 - Military Background and Business Transition
17:33 - Reselling, Private Labeling, and Amazon Strategies
18:10 - Garage Sale Treasure Hunting Strategy
22:23 - Phasing Out Old Inventory for Profit
27:45 - Strategies for Selling Commodity-Based Products
28:29 - Product Differentiation in Competitive Markets
33:25 - Building a Dog Chew Brand
41:05 - Focus on Supply Chain Management Plans
45:30 - Running a Business as a Couple
48:39 - Business Partnership Like Marriage
54:30 - Kevin King's Words Of Wisdom

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Fernando Spindler and Mariana Oberherr's story is the stuff of Amazon entrepreneur's dreams; a vivid chronicle of a couple who dared to swap the vibrant shores of Brazil for the rugged landscapes of Australia, all in the pursuit of success. Their adventure into the world of e-commerce and Amazon selling is a masterstroke of resilience and innovation, and their story unfolds in our latest episode. From the thrills of an early eBay side hustle to the complexities of navigating the RV and outdoors market down under, these two not only crafted a booming brand but also curated a life where work and romance intertwine with remarkable harmony.

Venture with us into the intricate web of challenges and triumphs that define a successful online e-commerce business. Fernando and Mariana meticulously peel back layers of their journey, revealing how they dodged pitfalls such as intellectual property theft and turned customer engagement into their secret sauce for product development. Scaling up wasn't just about numbers for this dynamic duo; it was about strategic sales across eBay Australia, Shopify, and Amazon, about riding the wave of market fluctuations, and about fostering a tight-knit community that's as invested in their products as they are.

At the end of our conversation, the spotlight shines on the art of diversification and the power of “customer-centric” design. Listen intently as our guests lay bare their strategy for expanding from a single hit product to a diversified line that caters to the evolving needs of their customers, including the unexpected rise in car living essentials. With a narrative that seamlessly weaves from tales of business acumen to heartwarming moments of mentorship, Fernando and Mariana's story is an invaluable playbook for any aspiring Amazon entrepreneur with a partner in both life and business.

In episode 391 of the AM/PM Podcast, Kevin, Fernando, and Mariana discuss:

00:00 - Couple's Journey From Brazil to Australia
05:35 - Couples in Business: How To Make It Work?
10:28 - Mix of Accents From Multicultural Backgrounds
11:47 - Entrepreneurial Journey Through Different Ventures
14:14 - eBay Dominance in Australian E-Commerce
16:33 - From Camping to Successful Amazon Business
17:48 - Unique RV Accessory Sourced From Japan
22:04 - Expanding Product Range for International Markets
28:22 - Product Quality and Competition Challenges
29:15 - Challenges of Financing and Scaling Up
33:37 - Shopify Expansion Strategies and Challenges
34:41 - Diversifying Sales Strategy for E-Commerce
39:12 - Business Operations and Growth Expansion
40:28 - Product Diversification and Customer Engagement
48:45 - Customer Feedback Drives Product Success
52:12 - Encounter at Helium 10 Summit
55:00 - Kevin King's Words Of Wisdom

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Unlock the full potential of your e-commerce ambitions with Brian Williams, our expert guest, guiding you through a ton of effective strategies and real-world applications. From the art of creating impactful Facebook ad campaigns to the wonders of location-themed swag at trade shows, Brian doesn't shy away from diving into the details that can make or break your online business. We tackle the transition from Amazon to Shopify, unveiling how pivoting to direct-to-consumer or D2C can reveal untapped revenue streams and substantial growth opportunities for your brand.

Embark on a journey through the evolution of digital advertising, where memories of Super Bowl ad extravaganzas give way to the precision of PPC and cookie-based tracking systems. Brian’s personal narrative, from his early days at Ubid to the thrill of catapulting sales on Amazon, underpins the conversation with a chronicle of the ever-changing e-commerce landscape. Brian and Kevin dissect the anatomy of a successful sales funnel and the surprising wins traditional print ads can still offer, illustrating how these time-tested techniques can flourish in the digital domain.

We round out this episode with an introspective look at mental health in the entrepreneurial realm, blending professional growth with personal well-being. The discussion charts a course through yoga practices, personal development, and the transformative power of consciousness work. Brian also shares his latest insights on Amazon PPC trends and the promise of AI, ensuring you leave with actionable techniques and a renewed sense of purpose both in your business and personal life.

In episode 390 of the AM/PM Podcast, Kevin and Brian discuss:

00:00 - E-Commerce Strategies and Success Stories
00:15 - Entrepreneurship and Success Missing Element
04:44 - Evolution of E-Commerce
08:53 - Partnership in UBID Going Public
12:08 - Evolution of Digital Advertising
12:30 - Super Bowl Ad Placement and ROI
16:58 - E-Commerce Strategies for Amazon and Shopify
18:33 - Amazon Business Success and Growth
27:01 - E-Commerce Sales Funnel Strategies
27:41 - Building and Utilizing Buyer Lists
36:54 - Maximizing Outside Traffic for Amazon Sellers
40:13 - Marketing With Print Media Lists
44:07 - Cost-Effective Marketing Strategies
45:31 - Entrepreneurial Success and Mental Health
53:44 - Actionable Techniques for Amazon Sellers
54:20 - Kevin's Words Of Wisdom

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Stepping out of the familiar can be as terrifying as it is thrilling—just ask Sumana Sanjeeva. From the structured corridors of banking to the wild frontier of e-commerce, her journey is a tale of audacity and strategic genius. Sumana unfolds her narrative, revealing how she took a gamble on an Amazon business, multiplying her investment fivefold, thanks to a voracious appetite for learning and keen business acumen refined through industry masterminds and networking events like the Billion Dollar Seller Summit.

Imagine diving into a new venture, armed with nothing but a courageous heart and a vision. That's what Sumana did, securing an SBA loan and leveraging her home to buy into an Amazon business she barely understood. Her candid recollection of those first days, deciphering the alien world of the Amazon Seller Central and grappling with inventory management, paints a vivid picture of the entrepreneurial grind. Sumana's tactical approach to financial planning and business growth, including navigating the intricate dance with brokers and aggregators, is nothing less than a playbook for aspiring Amazon sellers.

As we follow Sumana's journey, we step into the shoes of someone who's not just conquered e-commerce but continues to reinvent success on her own terms. Now, as she prepares to sell another brand and anticipates attending BDSS for further enlightenment, her story serves as a beacon for those yearning to venture beyond their comfort zone. Sumana's invitation extends beyond this episode ready to connect and share the wisdom of a journey well-traveled.

In episode 389 of the AM/PM Podcast, Kevin and Sumana discuss:

00:00 - From Banking to Amazon Millionaire
03:19 - Event Planning For Networking Events
07:32 - Career Path in Banking
11:32 - Discovering Amazon Business Listings
15:46 - Starting An Amazon Business With SBA Loans
20:49 - Adapt to Business Challenges Quickly
27:30 - Business Strategy and Growth Through Acquisition
30:26 - Inventory Management and Profit Growth
33:47 - Selling a Business for Millions
35:18 - Valuation Discrepancy in Business Sale
37:34 - Multiple Offers Lead to Successful Sale
45:22 - Entrepreneurial Success and Future Plans
48:20 - Success Through Smart Business Decisions
51:20 - Kevin King's Words Of Wisdom

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Join us as Destaney Wishon, a trailblazer in Amazon PPC marketing, sits down to share her meteoric rise in the eCommerce sphere. Her story isn't just about mastering click-throughs and conversion rates; it's a narrative woven with the threads of challenges, triumphs, and the evolving role of women in this industry. Destaney's practical Amazon PPC tips are a goldmine for anyone looking to excel in the Amazon selling space.

We also take you behind the scenes of choosing the right PPC agency for your Amazon business. Navigating the complexities of today's ad metrics requires more than a superficial understanding of the platform—it demands a strategic partnership with experts who eat, sleep, and breathe Amazon's Ad Console. In this candid exchange, we dissect the importance of education in the craft of PPC, the unforeseen benefits of handling diverse accounts, and how free audits can sometimes be the key to scaling your brand. Find out why a deep dive into agency selection could make all the difference for your advertising strategy.

We wrap up with an exciting discussion on the newest tools and tactics shaping Amazon advertising, from Amazon's Marketing Cloud to the ethical landscape of competitive PPC strategies. Destaney and Kevin also contemplate the seismic shifts AI is creating in search and ad creatives, forecasting how these changes might dictate future marketing campaigns. Stay tuned for a wealth of knowledge that might just revolutionize your approach to connecting with consumers on the world's largest online marketplace. Whether you're a seasoned marketer or just starting out, this episode is packed with the kind of insights that can turn advertising into an art form.

In episode 388 of the AM/PM Podcast, Kevin and Destaney discuss:

04:27 - Women's Representation in the Amazon Space
06:21 - Agency Selection and Amazon Advertising Expertise
09:49 - PPC Audit Qualification Process
17:59 - Amazon Advertising Opportunities and Challenges
18:51 - Common Misconceptions in Amazon Advertising
21:55 - Targeted Marketing Strategies for Brands
29:14 - Driving Sales Strategy for Amazon Brand
35:08 - Amazon Advertising Strategy Insights
37:10 - Analyzing Brand Metrics for Industry Comparison
40:11 - Cost Per Acquisition and Lifetime Value
43:26 - Analyzing Amazon Advertising Strategies
47:05 - Impact of AI on Amazon PPC Strategy
50:21 - Amazon's AI-Driven Advertising Strategies
57:30 - Amazon Advertising and Stage Presence
59:50 - Kevin's Words Of Wisdom

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In episode 387 of the AM/PM Podcast, Kevin and Michael discuss:

02:52 - Tax Advantages of Moving To Puerto Rico
06:33 - Splitting Time Between Michigan and Puerto Rico
09:42 - Amazon Entrepreneur Community in Puerto Rico
11:43 - Affordable Real Estate in Entrepreneur Community
15:18 - Strategic Tax Benefits in Puerto Rico
19:13 - Managing Seasonal Inventory Challenges
21:01 - Strategies for Higher Product Margins
27:29 - Product Warranty and Marketing Strategy
32:02 - Streamlining Warranty Claims Process
35:41 - Warranty and List Building Automation System
37:09 - Leveraging Email Lists for Product Launches
41:04 - Product Accessibility and Opt-in Strategy
48:43 - Streamlining Warranty Registration for Amazon Sellers
50:20 - Brand Building and Consulting Programs
54:20 - Kevin's Golden Nugget Tip

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Ever wondered how a former attorney could reinvent herself as a digital influencer? Join us as Michelle Platt shares her transformation story and the strategies that turned her health and wellness website into a thriving hub. In this candid conversation, Michelle unpacks the power of SEO and affiliate marketing, revealing the behind-the-scenes of her accidental traffic triumphs. We also touch on the serendipity of networking at sea, proving that sometimes, the best connections are made off the grid.

Venture into the world of AI with us, where the art of content creation meets the science of algorithms. We tackle the burning question of balance—how does one maintain the human touch amidst a sea of tech? Michelle and Kevin dissect the trend of strategic blogging, the role of audience engagement, and the savvy use of AI for outlines and keyword finesse. Listen in as we break down content ideation, from tapping into social media groups to understanding the subtle art of listening to your audience, ensuring the content you create not only resonates but also captivates.

Dive into the lucrative labyrinth of the Amazon Influencer Program with insider expertise from Michelle. We navigate the nuances of personal voice versus SEO demands, and the impact newsletters have in keeping your audience coming back for more. Plus, we'll explore the delicate dance of product promotion and the importance of authenticity and transparency in influencer partnerships. Lastly, we unpack the economic realities of influencer life behind the glamorous facade, emphasizing the importance of direct audience relationships for long-term success. Tune in for an episode brimming with actionable insights for budding content creators and seasoned influencers alike.

In episode 386 of the AM/PM Podcast, Kevin and Michelle discuss:

01:16 - Adventure Cruising vs Traditional Cruises
05:49 - SEO Mastery and Algorithm Changes
06:26 - Impact of AI on Writing
16:26 - Monetizing Content Through Amazon Influencer Program
18:10 - Monetizing a Blog With Affiliate Links
22:35 - Benefits of Live Streams for Amazon
27:32 - Product Promotion and Influencer Partnerships
38:18 - Future of Influencers and Bloggers
39:15 - Influencer Industry Trends and Concerns
40:52 - Influence and Authenticity on Amazon
46:58 - Diversifying Income With Affiliate Programs
50:00 - Kevin's Words Of Wisdom

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Ever wondered how TikTok could skyrocket your e-commerce business, especially if you're running your own Amazon or Walmart brand? That's exactly what Paul Harvey, an experienced Amazon seller and TikTok expert, and Kevin unpack in a candid conversation that could redefine how you see social media and influencer marketing. We dive into the fascinating emergence of TikTok Shop and its ripple effects on the online marketplace, providing actionable strategies for those ready to take their Amazon FBA and Walmart business to the next level. Paul's extensive background—from Amazon seller in 2012 to consulting with Amazon aggregators—equips us with a rare perspective on the evolution of online marketplace strategies that have shifted from FBA and PPC to the current UGC social media-dominated era.

This episode peels back the curtain on the enigmatic world of online account purchases. Paul and Kevin navigate the murky waters of Amazon and TikTok account sales, discussing the lucrative tactics non-U.S. residents use to gain access to features inside TikTok. We also delve into the platform's evolving policies, giving a heads-up to entrepreneurs about the nuances of fulfillment services and ever-fluctuating commission rates. It's a gold mine of advice for international sellers looking to tap into the vast potential of the U.S. market, emphasizing the need to remain nimble and well-informed to thrive in this rapidly changing e-commerce landscape.

Lastly, we turn the spotlight on the intricate art of influencer marketing within TikTok's booming e-commerce scene. Unlock the secrets of engaging a Gen Z audience that's famously resistant to ads and discover how to nudge them towards Amazon searches, boosting your sales without the hard sell. We spill the beans on the platform's ad simplicity and the surprising budget-friendly benefits when funneling traffic to Amazon rather than TikTok Shop. Strap in for a masterclass on content iteration and finding that 'winning' video formula that could catapult your Amazon or E-commerce brand to heights of success.

In episode 385 of the AM/PM Podcast, Kevin and Paul discuss:

00:00 - Leveraging TikTok for E-Commerce Success
07:03 - Software for Measuring Verticals in Sales
10:26 - TikTok's Growth and Future Opportunities
11:38 - TikTok's Resilience and Chinese Competition
16:08 - TikTok Hiring Top Engineers for E-Commerce
21:01 - Selling Amazon and TikTok Accounts
29:09 - Influencer Marketing Strategies for TikTok
29:39 - Leveraging TikTok Lives for Product Promotion
43:19 - Seeking Niche Influencers for Free Content
48:19 - TikTok Product Promotion Strategies for Amazon Success
52:30 - Kevin's Words Of Wisdom

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Join us on this episode of the AM/PM podcast where I sit down with the multifaceted Abe Chomali to explore his journey world of e-commerce, entrepreneurship, and owning an Amazon PPC agency. As a veteran in retail and now at the helm of a flourishing E-commerce agency, Abe offers a lot of insights into the significance of networking and industry events, sharing how these gatherings serve as critical conduits for growth and building connections. Listen in as we chuckle over Abe's famed beard and its role in personal branding, while also retracing his remarkable evolution from mail-order work to Amazon mastery, an intricate dance akin to clockwork precision.

As the conversation unfolds, we tap into the nuances of managing a PPC agency, stressing the importance of personalized and transparent client relations. Discover the collaborative strategies his agency uses, including the integration of tools like Slack, to keep brands in the loop and drive toward their goals. Abe and Kevin dissect the hiring process for agencies, underlining the need for a blend of numerical acuity and agile thinking to navigate Amazon's dynamic terrain. Tune in to learn about the Amazon PPC tactics that truly add value to your Amazon FBA business, as we navigate the shiny distractions in favor of tried-and-true ad placements like Sponsored Products and Sponsored Brands.

Wrapping up this insightful dialogue, they dive into the steps one agency owner took to dramatically boost operational efficiency and client rapport. Hear how the introduction of ClickUp and the strategic placement of a traffic manager can revolutionize business workflow. The episode also peeks into our unique interview tactics that aim to build a harmonious team dynamic. We don't just talk shop; we also celebrate the cigar culture and its ability to foster profound connections amidst the fast-paced buzz of the business world. Sharing anecdotes from events like the Billion Dollar Seller Summit and the Collective Mind Society, I reflect on the transformative power of these experiences in forging deep personal and professional ties.

In episode 384 of the AM/PM Podcast, Kevin and Abe discuss:

00:00 - E-Commerce Entrepreneurship and Amazon Success
12:39 - Client Collaboration for Effective Communication
16:10 - Adapting to Changes in Amazon Algorithms
19:19 - Common Mistakes in PPC Management
22:58 - Effective Keyword Campaign Strategies
24:24 - Improving Agency Efficiency and Client Communication
27:59 - Effective Interviewing Techniques for Staff
34:26 - Brand Acquisitions, Challenges, and Changes
39:16 - Deepening Connections Through Cigar Conversations
43:46 - Importance of In-Person Networking
47:38 - Business Event Experiences and Connections
49:14 - Collective Mind Society Trip Experience
53:41 - Cigar Lounge Discovery and Membership Benefits
57:00 - Kevin’s Words of Wisdom

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As the sun sets on another perfect day in Bali, we're joined by the dynamic duo Wayne Thompson and Daniel Wayse, whose stories are as rich and diverse as the Indonesian archipelago itself. They share a ton of insights into the burgeoning Indonesian e-commerce scene, where the backdrop of Bali's beaches belies a serious opportunity for global e-commerce entrepreneurs. It's not just about the serene lifestyle; it's about tapping into a market ripe with handcrafted goods and sustainable resources, all while navigating the challenges and rewards of running an e-commerce business from this idyllic setting.

Wayne's journey from ice cream mogul in New York to tech entrepreneur is nothing short of fascinating, and Daniel's evolution from sound engineer to e-commerce expert is equally compelling. Together, they've forged a path through the digital marketplace with Buyamia.com, bringing Indonesian craftsmanship to the world's doorstep with a commitment to sustainability and exceptional customer service. This episode peels back the layers of logistics, payment terms, and the creation of both B2B and D2C marketplaces that empower local artisans and delight consumers.

But it's not all about the bottom line; there's a heartbeat to this story that resonates with social responsibility. From challenging labor exploitation to fostering fair trade, Wayne and Daniel's platform is a catalyst for positive change. They're not just building businesses; they're building bridges—between Indonesian craftsmanship and global marketplaces, between economic opportunity and ethical practice. So sit back and let the tropical breeze of Bali inspire you with tales of innovation, adaptation, and the vibrant expat lifestyle that fuels the entrepreneurial spirit.

In episode 383 of the AM/PM Podcast, Kevin, Wayne, and Daniel discuss:

00:04 - Exploring Trade Opportunities in Indonesia
04:02 - Exploring Handicrafts in Bali
09:38 - From Ice Cream to Online Marketplace
13:12 - Building Successful Business in Bali
18:22 - Building a Concierge B2B Platform
21:13 - Customizable Products in Indonesia
26:08 - Logistics Challenges in Indonesia
29:37 - Sourcing Quantities for Manufacturing
38:15 - Fast Growth and Adaptation in Business
49:59 - Creating a B2B and D2C Marketplace
56:18 - Indonesia's Diverse Fabric Industry
1:02:30 - Kevin’s Words Of Wisdom

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Do you still remember the rush of launching your very first online business? the exhilaration mixed with a healthy dose of fear. But imagine scaling that to an Amazon FBA enterprise and experiencing a significant business exit. That's exactly what Egle Raadik did, and she joins us to recount her entrepreneurial odyssey from the quaint streets of Estonia to the global e-commerce arena. Egle's candid revelations about her interior architecture roots and subsequent pivot to digital marketing provide an incisive look into the liberating world of e-commerce, while her foray into creating a unique fruit basket product on Amazon serves as a masterclass in seizing market opportunities.

Egle's story is not just about the highlights; she opens up about the obstacles she's faced along the way, sharing the sort of insights that textbooks and webinars gloss over. From navigating Amazon's intricate marketplace to the real-world challenges of international product sourcing, Egle's experiences are a good source of learning. She details her humbling losses and spectacular comebacks, eventually leading to a seven-figure exit that underscores the importance of product portfolio balance and a team you can count on.

But Egle's entrepreneurial spirit doesn't end with selling one successful business. She's got her eyes set on the future with three new brands, all carefully crafted with exit strategies in mind. This episode is more than just a peek into the life of a successful Amazon seller; it's a roadmap for aspiring e-commerce moguls. Egle doesn't shy away from discussing the complexities of business and event planning across borders, highlighting Estonia's digital culture and its thriving community of e-commerce sellers. So whether you're looking for the inspiration to start your first venture or strategies to optimize for a lucrative exit, Egle's journey through the world of e-commerce is a compelling tale you won't want to miss.

In episode 382 of the AM/PM Podcast, Kevin and Egle discuss:

00:00 - Selling on Amazon and Entrepreneurship With Egle Raadik
08:48 - Getting Started In eCommerce and Amazon FBA
10:02 - Discovering Selling on Amazon in Asia
14:04 - Lessons Learned From Selling on Amazon
17:52 - Pivoting and Learning From Mistakes
24:11 - Entrepreneurship Challenges and Conscious Uncoupling
30:36 - Stress From Exits and Overcoming Them
33:43 - Repeating Mayhem and Moving Forward
36:35 - Building and Selling Amazon US Brands
36:51 - The Importance of PPC in Business
39:48 - Creating vs Modifying Products From Scratch
44:00 - Amazon Sales and Business Buyers
46:14 - Business and Event Planning in Estonia

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Ever found yourself magnetized by a speaker's presence, hanging onto every word as if it were a personal message just for you? That's the power of authentic charisma, and our special guest McCall Jones, an electrifying speaker from Funnel Hacking Live, knows it all too well. Together, we tackle the art of becoming an attractive character in the business realm, sharing stories and strategies on how embracing your unique personality can skyrocket engagement and build a loyal following. From the nitty-gritty of marketing beyond Amazon to the nuances of public speaking, McCall spills the beans on cultivating trust and leadership through genuine connections.

There's a certain magic in the way a leader conveys their message—whether on stage, through a webinar, or across social media platforms. Our conversation with McCall Jones dives into the transformative impact of an "attractive character" and how it transcends mere appearance, blending substance with style to create a resonance that truly captivates an audience. As we dissect the charisma styles that define our essence—entertainment, compassion, authority—we realize that an individual's unique mix is their superpower. This episode is a playbook on recognizing your inherent charisma, wielding it to charm the masses, and mastering the fine balance between attention, engagement, and conversion.

Wrapping up, we leave no stone unturned about the role of charisma in your Amazon business’ success. It's not about emulating heavyweights like Tony Robbins; it's about discovering and honing your charisma counterpart to amplify your strengths. We open up about the common pitfall of trying to appeal to everyone and how, by being unabashedly you, you'll naturally attract the right tribe. So, if you're ready to unlock the secrets of authentic charisma, to enchant and convert with the real you, this is your call to tune in. And for those yearning to dive deeper, join us in Hawaii for the Billion Dollar Seller Summit and Level Up event, where McCall will be casting her spell of wisdom.

In episode 381 of the AM/PM Podcast, Kevin and McCall discuss:

00:00 - Attractive Character and Charisma Model
07:36 - The Power of Charisma in Marketing
12:40 - Effective Communication for Video Success
15:59 - Engaging Characters in Videos
16:15 - Creating Charismatic Presence in Speeches
23:55 - The Importance of Warming Up
26:18 - Engaging Audience Through Pain and Consequences
30:06 - Importance of Engagement and Audience Response
33:04 - Understanding Attention Span and Charisma Style
40:25 - Different Charisma Styles in Convincing People
46:19 - Maximizing Personal Style for Effective Communication
46:43 - Charisma to Attract and Convert Audiences
50:41 - Authenticity in Online Marketing
56:10 - Testing Influencers for Brand Alignment
1:00:27 - Understanding Your Brand as a Character
1:00:39 - Kevin's Words Of Wisdom

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What happens when you pair raw entrepreneurial insights with hard-earned wisdom? You get a masterclass in navigating the business world, which is exactly what unfolded during my sit-down with Colin C. Campbell. This entrepreneurial maven, with ventures like Paw.com and Hip Optical to his name, joins us to shed light on the cyclical nature of "Start, Scale, Exit, Repeat." The conversation takes off from ground zero—starting a business—with guidance that's as real as it gets, sailing through the stormy seas of scaling, and anchoring safely at the docks of a strategic exit.

Ever wonder what it feels like to lose $100 million before your 30th birthday? Colin has been there, and it's the kind of experience that can either break you or pave a runway for seven successful exits. In this episode, we expose the underbelly of entrepreneurial setbacks, turning them into stepping stones for future triumphs. Colin and I reflect on the delicate dance of scaling, sharing the secret sauce for transforming small operations into titans of industry. We also tackle the art of hiring, where the employee's profile is the linchpin of efficiency, and dissect the challenges of raising funds, underscoring the importance of proving your business concept before reaching for investors' pockets.

Strap in for a journey through the evolution of marketing and innovation, where differentiation is king and securing your niche can catapult your business into the stratosphere. We analyze case studies like Reebok's 11-year hustle for U.S. distribution, Paw.com's dive into product diversification, and Hip Optical's fast-track manufacturing as blueprints for success. The final leg of our excursion guides you through the meticulous planning required for a lucrative exit, from compiling a list of potential acquirers to accentuating your team's prowess over personal ego. So, gear up for an episode brimming with entrepreneurial wisdom and strategies that promise to fuel your growth and amplify your business's potential.

In episode 380 of the AM/PM Podcast, Kevin and Colin discuss:

03:34 - Success of Book and E-Commerce Focus
08:26 - Successes and Failures in E-Commerce Lessons
10:39 - E-Commerce Crash and Bad Luck
14:56 - Helium 10's Journey and Acquisitions
17:24 - Scaling Your Business and Delegating Responsibilities
29:54 - Scaling Business With the Right Profile
31:46 - The Scalability of Business
35:41 - Success and Challenges of Subscription-Based E-Commerce
40:38 - Using Suppliers for Financing in E-Commerce
44:20 - Reviews in Reebok's Success
52:18 - Innovation and Marketing in Business
54:16 - Maximizing Value in Exiting and Repeating
1:01:15 - Maximizing Company Value and Planning
1:11:12 - Virtual BDSS Event Announcement and Kevin's Words Of Wisdom

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Ever found yourself tangled in the enigmatic web of Amazon's seller suspensions? Fear not, for Chris McCabe of eCommerce Chris joins Kevin King, to unravel the mysteries behind Amazon's enforcement tactics. From Chris' pivotal transition from an Amazon insider to a rescuer of distressed sellers, we dissect the complexities of policy warnings, suspensions, and the art of the appeal. Prepare to arm yourself with knowledge as we expose the perils that lurk within Amazon’s watchful gaze and the proactive compliance measures needed to safeguard your online empire.

Navigating Amazon’s TOS requires more than just luck—it's an intricate dance of understanding their team’s dynamics. We discuss the different factors that might leave your business on thin ice and strategize on circumventing language barriers for clearer support. This episode is filled with tricks of the trade, offering a clear path through the maze that could be the difference between thriving and barely surviving on the platform.

As we draw curtains on this enlightening session, brace yourself for a foray into the murky depths of Amazon's review system and the harrowing odyssey of account suspensions tied to 'related accounts.' We also contrast the starkly different treatment of colossal brands versus the smaller sellers and share entrepreneurial wisdom that transcends the Amazon marketplace. Stitched with insights into decision-making and team-building, this episode is a beacon for Amazon business owners intent on weathering the storm in today’s competitive marketplace. Join us for a conversation that's more than just talk—it's a roadmap to mastering your trade in the e-commerce age.

In episode 379 of the AM/PM Podcast, Kevin and Chris discuss:

01:38 - Expert Advice on Amazon Seller Performance
04:39 - An Expert's Help with Kevin's IRS Woes
10:57 - Oversight and Support for Amazon Sellers
19:00 - Changes in Seller Evaluation and Trustworthiness
23:44 - Policy on Relating Accounts for Suspensions
25:08 - Seller Review Abuse and Compliance
30:53 - Inconsistent Enforcement and Fake Online Reviews
44:13 - Issues With Amazon Review Wipes
47:14 - Financial Crimes at US-Based Companies
51:32 - Issues With Amazon's Review System
55:55 - Early Involvement in Problem-Solving Importance
1:01:36 - Seller Velocity and Speaker Lineup Highlights
1:02:53 - Kevin's Entrepreneurial Insights and Words of Wisdom

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Join Kevin as he sits down with Robert Gomez, whose e-commerce journey took him from college side hustles with prohibited items on Amazon to dominating retail spaces like Walmart.com. Robert shares the gritty details of his early pitfalls, facing legal threats from well-known brands, and how he rose from the ashes to build a retail empire. Listen in as we dissect the crucial pivots and strategic moves that propelled Robert from a risky start to nationwide success, and how these experiences carved out a blueprint for e-commerce triumph.

In their candid conversation, Robert peels back the curtain on the challenging transition from a comfortable corporate job to the unpredictable world of Amazon FBA and beyond. He recounts the meticulous process of establishing an LLC, juggling a demanding consultancy role, and the relentless pursuit of his entrepreneurial vision. The chat uncovers the delicate balance of security and risk, revealing how a steadfast commitment to an independent business venture can coexist with a corporate safety net until the scales tip in favor of remarkable growth and retail partnerships.

Hear about the nuances of building robust vendor relationships, the finesse required in negotiating terms with giants like Walmart, and the comparison between Amazon sales and brick-and-mortar retail. Robert's story is a masterclass in business strategy, showcasing the value of face-to-face supplier meetings, the art of risk-sharing, and the impact of retail presence on a brand's success. As we discuss the journey from $500,000 to a projected $10-12 million in revenue, Robert's insights provide a roadmap for Amazon and Walmart entrepreneurs looking to navigate the complexities of online marketplaces and retail expansion. So, tune in and take notes - this episode is a great learning experience for anyone aiming to take their brands to new heights.

In episode 379 of the AM/PM Podcast, Kevin and Robert discuss:

00:00 - Robert's Unconventional E-Commerce Success
04:50 - Lessons Learned From Selling on Amazon
07:02 - Corporate to Amazon FBA Journey
16:06 - Getting Nationwide Distribution With Walmart
19:30 - Achieving Seven Figures on Amazon
20:09 - Building a Business With Negotiated Supplier Terms
24:04 - Negotiating Terms With A Potential Buyer
24:30 - Building a Successful Coffee Brand
29:49 - Sell to Retailers, Stand Out
40:42 - Negotiating Retail Prices With Walmart
46:03 - Comparing Sales on Amazon vs Walmart
48:50 - The Importance of Retail in Sales
51:27 - Navigating Retail and Online Marketplaces
53:01 - Expanding Internationally and Targeting Walmart
56:28 - Opportunities in Retail
58:50 - Kevin's Golden Nugget Tip

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Ever wondered what happens to those Amazon accounts that fall by the wayside, or how you could swiftly step into the e-commerce arena with an established online store? Join me as I sit down with the pioneering pair, Yoroslav from Ukraine and Aaron from the UK, who have carved out a fascinating niche in the Amazon ecosystem, wheeling and dealing in the trade of Amazon accounts. Their tales of growth, from Aaron's modest outset with Amazon selling to Yaroslav's foray into the world of online auctions, underscore the diverse pathways to success in this digital bazaar.

In our conversation, we pulled back the curtain on the logistics and strategic finesse required to run a bustling Amazon operation. The duo spills on the value of robust systems and processes when scaling up, and how a team of 40 to 50 can effectively manage a portfolio of high-revenue brands. Our guests don't shy away from the gritty details either.

As the episode unfolds, we examine the nuts and bolts of acquiring and transitioning online stores, revealing the intricacies of valuation and the due diligence required to sidestep potential landmines. Yaroslav's knack for creating a thriving marketplace for these digital storefronts paints a picture of a sector where auctions are commonplace and the rules of the game are constantly evolving. Whether you're an e-commerce veteran or new to the marketplace hustle, this episode offers key lessons and insights into a side of Amazon that remains shrouded in mystery to many.

In episode 377 of the AM/PM Podcast, Kevin, Aaron, and Yaroslav discuss:

00:00 - Exploring Buying and Selling Amazon Accounts
08:49 - Amazon Partnership and Selling Journey
18:19 - Selling and Acquiring Amazon Stores
20:59 - Acquiring and Selling Amazon Stores
25:06 - Selling Amazon Stores and Closure
26:42 - Acquiring and Selling Dormant Amazon Stores
29:47 - Acquiring and Transferring Online Stores
31:03 - Due Diligence for Selling a Store
36:53 - Acquiring and Selling Stores
40:40 - Exploring Opportunities in the Amazon Marketplace
41:05 - Jay-Z's Journey to Meet Amazon Execs
45:11 - Demand for Partnership With Online Sellers
47:28 - Understanding Amazon Accounts
53:29 - Wearable Technology Opportunities
54:00 - Buying and Selling Amazon Accounts
54:47 - Kevin's Words Of Wisdom

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Have you ever wondered what it takes to transform your online presence into a burgeoning business? Liz Saunders of Fluencer Fruit joins us to uncover the secrets of harnessing the Amazon Influencer Program to its fullest potential. As we reminisce about the evolution of Amazon since 2016, Liz offers a valuable list of strategies for both sellers and creators, emphasizing how the right approach can turn into a substantial income stream.

As we navigate the intricacies of shoppable videos on Amazon, our conversation takes a turn into the art of creating content that truly converts. Liz sheds light on the optimal video lengths that keep shoppers engaged, the unexpected retention rates for longer videos, and the power of platforms like TikTok to drive traffic and sales. Plus, discover the groundbreaking Fluencer Fruit Chrome extension, a tool that could redefine your approach to product research and elevate your Amazon influencer game to unparalleled heights.

Wrapping up, we dive into the nitty-gritty of content monetization and the journey to turn an engaged audience into a thriving side hustle. The discussion reveals how specialized courses and tools can guide you from the start-up phase to scaling your Amazon content for increased revenue. Moreover, Liz explains the value of providing a white-glove service for brands seeking quality, shoppable content from vetted influencers. This episode is a must-listen for anyone ready to tackle Amazon's complex ecosystem head-on, armed with insights that could be your ladder to online retail success.

In episode 376 of the AM/PM Podcast, Kevin and Liz discuss:

06:51 - Amazon Influencer Program for Making Money
13:05 - Influencer Marketing and Amazon Attribution
19:40 - Amazon Influencer Program and Video Length
21:16 - Residual Benefits and Storefront Linking
24:34 - Approval Process for Shoppable Videos
32:40 - Maximizing Product Opportunities Through Influencer Marketing
34:20 - The Fluencer Fruit Chrome Extension
41:41 - Navigating Competitiveness on Amazon
42:34 - Creating Shoppable Amazon Videos
45:18 - Shift Towards Violence in Product Promotion
49:08 - Influencers and Language Strategy
52:17 - Amazon's Placement Impact on Sales
53:30 - Amazon Influencer Program
59:19 - Opportunities in Influencer Marketing
1:01:20 - Words Of Wisdom From Kevin King

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Nate Lind, seasoned entrepreneur and business broker, joins me on an eye-opening journey through the thickets of e-commerce and the artful dance of business exits. Together, we peel back the layers of what it takes to thrive and survive in the competitive world of selling on Amazon, from the volatile whims of affiliate programs to the calculated strategies behind selling unique supplement brands. My own tale weaves through this narrative, sharing lessons learned from bootstrapping a business with credit card-funded inventory to finding success in niche markets like anti-aging and specialized hair care.

The conversation takes a turn to reveal the underbelly of missed opportunities and the adrenaline-fueled world of online business brokerage. As we swap stories, he unveils the evolution of Website Closers and the thriving market for digital marketing agencies, and Nate also shares his invaluable insights on the importance of timing and preparation for those looking to make their exit. The trade secrets from his book "Maximum Exit" come to life as we discuss the nuts and bolts of preparing for a business sale, including a due diligence checklist that's essential for any seller's arsenal.

As we wrap up, the Four Burners Theory comes into play, challenging listeners to consider the balance of health, work, family, and friends in the quest for entrepreneurial success. We explore the complex decision-making behind selling a business, whether it's for personal growth, health, or a new adventure. We talk about candid reflections on the post-exit paths for entrepreneurs, and how, after the dust of a sale settles, the drive to conquer new challenges often ignites anew. Join us for a deep dive into the labyrinth of online business, where strategy, timing, and intuition are your best guides to a successful exit.

In episode 375 of the AM/PM Podcast, Kevin and Nate discuss:

04:52 - Control of Money Flow in E-Commerce
09:34 - The Impact of Online Billing Scams
13:08 - Success in Selling Unique Supplement Brands
23:12 - Website Closers and M&A Marketplace Introduction
26:42 - Mastermind and Competitors in Affiliate Marketing
31:35 - Current Trends in Selling Businesses
33:00 - Market for Digital Marketing Agencies
35:26 - Digital Marketing's Role in Selling on Amazon
43:14 - Success in Black Hat Affiliate Marketing
46:38 - Navigating Challenges in International Business Transactions
48:48 - Preparing for a Business Sale
55:33 - Four Burners Theory for Selling Businesses
1:01:01 - Selling Business Strategies and Tips
1:04:30 - Words Of Wisdom Of The Week From Kevin

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Unleash your full potential and be the Amazon seller who stays ahead of the curve. This podcast episode is your ticket to gaining an edge in the competitive world of Amazon selling and affiliate marketing. Our guest, the accomplished David Katz, shares his unique insights on the latest strategies for launching products on Amazon, especially now that Search, Find, Buy is no longer available. David's firsthand experiences as a consultant for a transitioning beauty brand and his ability to adapt to ever-changing market dynamics will guide you in mastering the art of Amazon selling.

We also explore the exciting world of affiliate marketing, the structure of affiliate programs, and their benefits for brands and influencers. You'll get a behind-the-scenes look at an expansive network of over 500 affiliates that includes influencers, media publishers, and deal sites, and how you can tap into this network. We discuss everything from deep linking to affiliate link integration and commission stacking, helping you understand the technical aspects of Amazon's affiliate marketing.

Finally, we unpack the world of influencer marketing, affiliate programs, and the role of deal sites in boosting product exposure. David's fascinating insights into commission-based payments and his own experiences with earning through influencer work promise to enrich your understanding of the perks and challenges of this model. We wrap it all up by underlining the importance of networking and building relationships in this industry and sharing details about the Billion Dollar Seller Summit and newsletter. This episode is a goldmine of practical tips and information, designed to prepare you for success in e-commerce and affiliate marketing. Don’t miss it!

In episode 374 of the AM/PM Podcast, Kevin and Nate discuss:

00:00 - Growth Strategies and Networking in E-Commerce
01:28 - Amazon Accelerates Show and Networking Experience
07:38 - Qualifications and Strategies for Amazon Sellers
08:26 - Salary Based on Performance and Growth
15:14 - Affiliate Marketing for Amazon Sellers
18:37 - Affiliate Program Structure and Network Expansion
23:59 - Deal Sites as Top Affiliate Niche
35:09 - Commission Safeguards and Live Links
39:40 - Understanding Commission-Based Influencer Marketing
40:24 - Affiliates' Role in Product Selection
50:01 - Trends in Furniture and Beauty Purchases
52:16 - Verifying Identity on LinkedIn and Business Strategies
54:10 - Kevin's Words Of Wisdom For The Week

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When we talk about Amazon selling and pickleball, there's no one more seasoned than our guest, Keith O'Brien. As a veteran in the game, Keith takes us on a journey from the golden days of easy product ranking to the end of the service, I Love to Review, due to the shift in Amazon policies. He shares his insights on the evolving world of Amazon agencies, emphasizing the importance of both solo consultants and agencies in shaping the marketplace.

Managing large scale agencies, retaining good staff, and the rise of aggregators driving up the price of talent - these are just a few of the challenges we explore. And then there's the role of AI in e-commerce, which, as we find out, is helpful in rule setting and bid management, but maybe not so much for creative tasks. As a curveball, Keith, a pickleball enthusiast, talks about the social aspect of the sport and the reasons for its global appeal.

We end our discussion with tips on what to look for when hiring an agency for Amazon listings and PPC management. A strong relationship with the agency is key, as is their track record of success and the quality of their work. Whether you're an e-commerce seller, a pickleball player, or a curious listener, join us for this insightful conversation!

In episode 374 of the AM/PM Podcast, Kevin and Keith discuss:

00:06 - Amazon's Early Days With Keith
15:32 - The Rise of Amazon Service Providers
26:55 - Automation and AI's Impact on Jobs
30:34 - AI's Role in Writing Listings
37:06 - The End Game for Agency Businesses
43:31 - Opportunities in the World of Pickleball
46:13 - Enjoying a New Sport Quickly
51:07 - Hiring an Agency for Amazon Listing
53:49 - Learning Pickleball and Networking on LinkedIn

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Join us for an insightful discussion with our esteemed guest, Amy Wees, who shares her wealth of knowledge gleaned from multiple years of successful selling on Amazon. Together, we explore the lifecycle of a product and discuss the secret sauce to Amy's sustained success. Amy also sheds light on how AI has become a game-changer in product development and how it's possible to host successful events in the Amazon-selling community. You're in for a treat, as this episode is chock-full of actionable insights for sellers looking to level up their game.

Don't miss out as we venture further into the power of AI in revolutionizing product development. Listen in as Amy shares her personal experience in utilizing AI tools like Chat GPT and Midjourney for tasks such as optimizing listings, reviewing products, and even logo and website design. In a world that's increasingly dependent on AI, we tackle the role of creativity and how to effectively blend it with AI for image generation, offering valuable tips for those struggling with the creative process.

As we round off, we dive into market research and its pivotal role in product design validation. You'll learn how we use Chat GPT to generate ideas for product packaging, drawing inspiration from iconic brands. Amy shares how market research and audience surveys are crucial in validating product ideas, making them more competitive in the market. With a focus on the future, we explore the upcoming image-to-image feature of Chat GPT, the potential of AI in enhancing e-commerce content, and how rapid advancements in technology will revolutionize various industries. So, tune in for an exciting journey into the future of selling on Amazon, AI, and much more.

In episode 372 of the AM/PM Podcast, Kevin and Amy discuss:

00:00 - Maintaining a Successful Product on Amazon
02:08 - Podcast Origin and Influence
07:14 - Sourcing Plastic Injection Molded Products
13:17 - Utility Patented Product's Long-Term Success
16:04 - Cost Comparison of Return Services
24:46 - Using AI to Revolutionize Product Development
27:58 - Impressive Logo and Website Designs
33:44 - Creativity and Starting With AI
36:32 - Start Learning Entrepreneurship and Photography
41:01 - Market Research and Product Design Validation
43:40 - Customer Perception and Product Selection
47:21 - AI's Impact on Innovation and Creativity
55:35 - Future of E-Commerce, AI, and Travel
1:05:14 - This Week's Words Of Wisdom From Kevin

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Ever wonder why India is emerging as the new frontier in e-commerce and Amazon product sourcing? We welcomed seasoned sourcing expert, Lokesh Parashar, to shed light on this trend. Lokesh, with his 30 years of experience, unraveled the vast opportunities, potential returns, and occasional hurdles when sourcing from India. One key takeaway from Lokesh was the value of investing not only in the product but also in the community by actively participating in events and fostering relationships within the e-commerce sphere.

Taking a closer look at the sourcing landscape, he shares his experience on how he made a remarkable transition from factory owner to supplying giants like Walmart. The challenges confronted after the 9/11 tragedy, his move to Canada and subsequent return to India due to his wife's medical condition, and his eventual venture into sourcing for small businesses added a deeply personal touch to his fascinating journey. His takeaway was clear: opening his own US-based company makes financial transactions smoother and can even open doors to becoming one of the largest consulting firms connecting Indian factories and the US.

We couldn't leave the topic of sourcing without comparing India and China. Factors like pricing, quality, business support, and even labor costs were laid on the table. We discovered that while China has an edge in infrastructure and logistics, India isn’t far behind catching up. We also underlined the importance of building personal relationships with factory owners and taking the time to visit these countries. Finally, an engaging discussion about the importance of creating a federation for sourcing agents in India and how their unique program lets Amazon FBA business owners get an Indian sourcing trip with just $999 all-in. Come join us on this journey, and who knows, you might just uncover your next big business opportunity.

In episode 371 of the AM/PM Podcast, Kevin and Lokesh discuss:

00:00 - Amazon Product Sourcing Opportunities in India
00:22 - Manufacturing Benefits in India
07:13 - Career Transition Into Exporting and Manufacturing
09:57 - Sourcing and Exporting in India
12:13 - Relocating to Canada, Seeking Medical Options
16:08 - Comparing Sourcing in China and India
22:56 - India's Innovative Mixed Material Products
23:09 - Importance of Visiting India and China
26:12 - Chinese Factories in Other Countries
31:25 - Affordable Ecom Seller Trip to India
33:15 - Federation of Buying Agents, Trade Shows
47:24 - No Catch in This Great Offer
54:06 - Advantages of Expanding to India
58:24 - This Week's Words Of Wisdom From Kevin

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What if there was a secret formula to building successful Amazon brands, and you had the opportunity to learn from a seasoned brand strategist? Buckle up because today on the AMPM Podcast, we have a real treat for you. We're thrilled to have London-based branding expert, Frankie Thorogood, share his exceptional insights into the intricate world of E-commerce branding and marketing.

From the initial spark of passion for advertising to becoming a successful brand owner, Frankie's journey is nothing short of inspiring. We chat about his first product, a snood, and how he maneuvered its negative perception to his advantage, a classic case of turning lemons into lemonade. We also share our experiences with online selling, particularly sportswear and compression wear, discussing the unique challenges and breakthroughs that marked our journey. We even get to dissect the success story of his UK-based sportswear brand, discussing the challenges of selling on platforms like eBay and Amazon, and the need for finding the right logistics partner.

We conclude by walking you through the maze of customer feedback and its critical role in shaping a brand. We underline the importance of human interaction in understanding customer needs, a nuance often overshadowed by focus groups and AI testing. Shifting gears to marketing strategies, we share our experiences with Amazon, discussing pricing strategies and the need for understanding the buyer's perspective. All this and much more in our insightful session with Frankie Thorogood. So, tune in and gear up to dive into the fascinating world of E-commerce product branding and marketing.

In episode 370 of the AM/PM Podcast, Kevin and Frankie discuss:

00:00 - Branding and Marketing Strategies for Success
01:58 - Bookstore Trips and Changing Reading Habits
07:37 - Analyzing Clever Advertising Campaigns
14:35 - From Retail to Online
16:57 - Selling Sportswear and Compression Wear
23:04 - Building a Successful Brand on Amazon
37:57 - Understanding and Engaging With Customers
44:23 - Marketing Strategies and Branding in E-Commerce
47:44 - Using Simple, Confident Titles on Amazon
53:57 - Passionate Pursuits and Potential Businesses
57:25 - This Week’s Words Of Wisdom From Kevin King

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Join us as we engage in a riveting discussion with Jo Lambadjieva, who shares valuable insights and provides a deeper understanding of the importance of strategic thinking in marketing. Her journey from a background in finance to becoming a digital marketing professional in many industries, including the Amazon space, makes for an intriguing listen.

As the conversation progresses, we explore the world of Amazon aggregators, brand acquisition, and management. Jo enlightens us about her experiences in due diligence, onboarding new brands, and the hurdles encountered. We discuss the significance of forecasting and financials in enhancing performance and profitability. Furthermore, we talk about the best practices for Amazon sellers to track their data, improve cash flow, and consider diversification.

In the latter part of our discussion, we dive into the realm of AI for Amazon sellers. We dissect the transition from manual processes to automated ones using AI tools and software, the benefits of utilizing customer data, and the current state of the AI landscape. We touch on the impact of AI technology and its potential in the Amazon selling space, and Jo offers expert advice on AI-based e-commerce strategies and the major changes Amazon sellers should watch out for. Tune in to this insightful episode and elevate your understanding of the world of AI for e-commerce.

07:39 - Exploring E-Commerce Opportunities
13:05 - Challenges of Finding Experienced Employees
15:28 - Challenges of Bringing on New Brands
26:10 - AI E-Commerce Consultancy for Amazon Sellers
33:42 - GPT Chat vs Cloud
40:12 - AI Revolutionizes Amazon Seller System
44:00 - Creating an AI Newsletter for E-Commerce
47:16 - Providing Value in AI Content
52:31 - The Impact of AI on Services
55:12 - eCommerce and AI in a Changing Landscape
56:00 - This Week's Words Of Wisdom From Kevin

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Ever dreamt of building an empire from a humble start? Our fascinating guest, Izabella Ritz, proves it's entirely possible. With her compelling journey from Russia to the US, Izabella has scaled the heights of entrepreneurship, starting from selling her interior design studio thrice due to earning restrictions in Russia and teaching herself English, to becoming a successful Amazon seller in the US.

Izabella's story is one of grit, resilience, and a relentless entrepreneurial spirit. She shares her learning curve in product development, business expansion, and making the most out of networking opportunities. Her unique insights into managing a family business, with her daughter and ex-Marine husband actively involved, and her commitment to fostering a community of Russian entrepreneurs, highlight the essence of her success. Her experience in navigating the challenges of settling as an immigrant and pursuing the American dream while acknowledging the hurdles adds another layer to her unique narrative.

To top it off, Izabella gives a glimpse into her strategic investment in events and masterminds to stay competitive and her innovative venture into TikTok. The episode wraps up with a discussion on the opportunities available in the US compared to countries like Russia, Ukraine, and Mexico, providing an enlightening new perspective on the American dream. With Izabella's inspiring journey, this episode is a treasure trove for anyone with an entrepreneurial spirit.

In episode 368 of the AM/PM Podcast, Kevin and Izabella discuss:

02:26 - Russian Entrepreneur's Journey to Success
05:09 - Entrepreneurship Challenges in Russia
09:52 - Navigating Immigrant Cultural and Economic Differences
15:46 - Success in Selling Products on Amazon
19:58 - Building Successful Russian Entrepreneurship Communities
28:32 - The Transition to English-Speaking Community
31:37 - Surprising Talent
35:38 - Amazon Selling for Service Providers 105 Seconds
43:17 - Potential Changes to Amazon's Review System
51:25 - Exploring Business Strategies and Self-Improvement
56:15 - Opportunities and Challenges of Immigration
1:01:44 - Kevin's Weekly Words Of Wisdom

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Join Kevin King and his guest, Jana Krekic, a language specialist and the founder of YLT Translations, as they engage in a fascinating conversation exploring the importance of translating Amazon listings for different countries. Listen to Jana share her inspiring journey from working in a call center 17 years ago to becoming a language expert and entrepreneur. Discover how she stumbled upon the Amazon industry and used it to generate her first sales, sparking her ambition to venture out on her own.

As we continue, Jana and Kevin tackle the challenges of learning European languages such as Finnish and Icelandic. With these languages lacking international words, we discuss the best strategies for language learning and the crucial role of immersion and conversation with native speakers. We also underline the significance of thinking in the target language to achieve true fluency. We also turn our attention to the limitations of AI in listing and content creation, analyzing its potential in copywriting, translations, and localization.

Moving on, we examine the potential of Open AI in creating more nuanced translations of listings and how this could revolutionize the translation process. We also explore the awakening of some brands to the potential of Amazon's global reach. We also shed light on the challenges of localizing listings when selling on Amazon's international marketplaces and how AI tools can assist in copywriting and translations. So tune in as we navigate the complexities of language, translation, and the power of connection in achieving success.

In episode 367 of the AM/PM Podcast, Kevin and Jana discuss:

00:06 - Multilingual Specialist From Serbia
08:14 - The Importance of Translations in Branding
17:24 - Translation Process for Multilingual Brand Expansion
20:21 - Translating Cultural Nuances
26:44 - AI Limitations in Translation and Integration
30:23 - Translation Tools in E-Commerce Limitations
34:39 - Challenges of Selling on Amazon
40:09 - Amazon Product Listing Issues in Different Markets
45:04 - Affordable One-Time Investment for Content Optimization
48:51 - Translation and LinkedIn Strategy
52:07 - Kevin's Words Of Wisdom This Week

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In this episode, we talk to the Co-Founder of the Amazon ads agency Junglr about practical advice and real-world experiences on Amazon PPC, launching products, and more!

Get ready to unlock secrets to mastering Amazon advertising with our guest, Elizabeth Greene, an Amazon PPC expert, and a successful work-from-home mom. With her unique blend of personal and professional experience, Elizabeth navigates us through the complexities of Amazon PPC, sharing her insights on launching products and understanding the changes of Amazon PPC then and now. Her first-hand tips are sure to equip you with invaluable tools to thrive in this dynamic marketplace.

Plunge right into the challenges of Amazon PPC as we talk about Elizabeth's journey into this industry. We explore the transformation of the Amazon Advertising platform, tackling issues that sellers face including rising costs and adapting to Amazon's updates. Together, we dissect the upcoming changes to broad match and sponsored product ads, and anticipate the potential impacts on keyword targeting and off-platform advertising. If you're looking to understand the complexities of Amazon's advertising world, this episode is a very good listen.

As we conclude, we talk about a thorough understanding of video ad optimization and PPC strategy evaluation. Elizabeth helps us decode the elements of a successful video ad and the value of having the product as the focal point. We also uncover the importance of storytelling through data and a collaborative client relationship when choosing an Amazon ad agency. Wrapping up, we leave you with Elizabeth's wisdom to help you calculate advertising ROI, identify competitive categories, and boost your Amazon business’ success. Prepare to be enthralled, enlightened, and empowered by this episode!

In episode 366 of the AM/PM Podcast, Kevin and Elizabeth discuss:

06:56 - Navigating Amazon Advertising and Data Analysis
18:59 - Sponsored Products and Off-Platform Advertising
21:32 - Difference in Targeting and Expanded
25:36 - Effectiveness of Product Targeting on Amazon
29:01 - Product Selection and Relevancy in Launch
34:42 - Determining Benchmarks for Advertising Metrics
45:28 - Amazon Search Query Performance Data Value
51:12 - Clear Product Focus in Sponsored Video Ads
57:11 - LinkedIn Benchmarking and Search Tips
57:44 - This Week’s Words Of Wisdom From Kevin

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Join us as we welcome internet marketing titan, Perry Belcher, to the AM/PM Podcast! Listen in as we journey through Perry's remarkable career path - from humble beginnings before turning to digital marketing. Perry’s illustrious career even saw him get a personal call from none other than Jeff Bezos himself, a short story you don’t want to miss!

The conversation continues with Perry reflecting on the rise and fall of his business and partnerships. His journey, marked by selling health supplements to launching a digital marketing business, and finally starting the Driven Mastermind and the War Room, is an insightful one for any entrepreneur. Our chat also covers the importance of joining a mastermind group, the benefits it can bring, and how it can help you gain a broad perspective of different industries.

Lastly, Perry shares fascinating insights about the role of AI in business, specifically in copywriting. From reducing labor costs to crafting compelling headlines and stories, the potential applications of AI are far-reaching. He also discusses misconceptions people have about AI and the opportunities it presents. Tune in for a riveting discussion about the intersection of AI, E-commerce, and internet marketing.

In episode 365 of the AM/PM Podcast, Kevin and Perry discuss:

09:22 - Success in Real Estate and Selling
16:45 - Running Successful Events
23:30 - The Value of Networking and Collaboration
29:55 - Selling Event Recordings for Profit
34:19 - Cash Prize Incentives for Speakers
39:00 - Leveraging Email Lists for Business Success
42:06 - Artificial Intelligence And Its Impact On Internet Marketing
53:21 - Other Mindblowing AI Capabilities
57:27 - AI's Role in Various Industries
1:07:38 - Follow Perry on Facebook for Updates
1:09:46 - Kevin’s Words Of Wisdom

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Let's navigate the intricate landscape of E-commerce with Jon Derkits. Our guest this week is a seasoned expert who's worked with Amazon, consulted, and launched his own successful Amazon-selling ventures. Wouldn't you love to hear about his love for globe-trotting experiences, or perhaps learn more about the art of creating raving fans and starting irresistible newsletters? This is your opportunity!

During the course of our chat with John, he breaks down how to find success in the Amazon marketplace, tackling challenges head-on, and provides valuable insights into the business of acquiring small to large Amazon brands. Kevin and Jon also highlight the enormous potential of combining journalism and product selling - a winning strategy for any E-commerce seller on any platform. Get ready to learn how to use newsletters as a powerful marketing tool.

As we wrap up, Jon and Kevin dive into the world of AI and software to craft tailored content for customers, using fascinating examples from building a passionate dog lover community to launching a TikTok brand. They also stressed out the importance of authenticity in branding and flexibility to changes like Amazon's Project Nile. Our conversation concludes with a discussion about understanding the present in the context of the past and the future. Join us for this knowledge-packed episode and let’s exploring the world of E-commerce, Amazon-selling, and beyond!

In episode 364 of the AM/PM Podcast, Kevin and Jon discuss:

00:00 - Exploring E-Commerce and Travel Opportunities
10:44 - Jon's Backstory
12:08 - Career Journey and Future Plans
21:46 - Build Brand Audience With Email Marketing
25:31 - Amazon Business Acquisitions and Email Marketing
27:00 - $300,000 Website Business With Display Advertising
30:23 - Apple's Newsletter Performance and Open Rates
32:47 - Building a Passionate Dog Lover Community
37:56 - Building an E-Commerce Tribe and Movement
42:25 - The Importance of Authenticity in Branding
53:04 - Amazon Project Nile and Adapting to Changes
1:04:28 - How To Connect With Jon Dekrits
1:05:17 - Future Episodes And An Upcoming Webinar
1:06:15 - This Week's Words Of Wisdom From Kevin King

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In this episode, we had the privilege of sitting down with the incredible Kata Phipps, a savvy entrepreneur who transformed her boredom into a massively successful Amazon-selling career. Rising from humble beginnings, Kata's drive led her from listening to podcasts and diving into free resources to learn how to sell on Amazon, to a spectacular multi seven-figure exit in 2021. She generously shares her unique journey, detailing her enterprising involvement in a network that sparked friendships with successful entrepreneurs and led to a treasure trove of invaluable lessons.

We dove into the fascinating world of selling on Amazon and examined the pivotal role psychology plays in driving business success. With a rich background in psychology, Kata and Kevin explored how comprehending customer sentiment and aligning team efforts with business goals can provide a competitive edge. The conversation further unfolded to reveal the profound importance of empathy in connecting with your customer avatar and expressing an emotional bond with your product.

Intriguingly, we also scrutinized the necessary aspects to position your business for success. The conversation underscored the significance of understanding your numbers, planning for the worst-case scenarios, and the power of informed questioning. Navigating through the experience of doing business in the US as a British national, we also touched upon the challenges she faced along the way. Make sure to catch Kata Phipps at the upcoming Billion Dollar Seller Summit in Hawaii. This episode is a treasure chest filled with practical advice, inspiring anecdotes, and key strategies for those dreaming of financial success and freedom!

In episode 363 of the AM/PM Podcast, Kevin and Kata discuss:

01:46 - Impressed by Meeting and Networking
09:36 - Chile Is A Really Cool Place
10:13 - Learning Psychology Helped Kata Succeed On Amazon
21:03 - Kata’s Amazon Brand Exit And Talking About Wealth
21:56 - Orchestrating Her First Amazon Exit
22:34 - A Generational Change
36:54 - Becoming A Master Of One Thing
43:25 - Financial Independence and Generosity
44:07 - Customer Empathy As A Major Advantage
47:09 - What’s Next For Kata?
48:05 - Entering The Supplement Category And The Deep Reason Behind It
56:30 - Billion Dollar Seller Summit in Hawaii
59:57 - Refreshing Conversation on Similar Philosophies
1:00:36 - Kevin King’s Words Of Wisdom

TranscriptKevin King:

Welcome to episode 363 of the AM/PM Podcast. My guest this week is none other than Katta Phipps. She's originally from Chile but living in the UK. Now she's got a different perspective than what you're normally going to hear and I really like it. I think she's one of the smartest women in this space smartest people in this space and she just doesn't like to work. She likes to, so she thinks of everything in terms of how can she do the least to maximize the most. She's already had a seven figure exit. She's on her way to another seven or eight figure exit. Now. She actually got her start listening to me on the Seller Sessions podcast, so this is kind of full circle for her coming back on the AM/PM Podcast. I think you're going to really enjoy this episode. Let's get it going. And before we do that, don't forget to sign up for the Billion Dollar Seller's Newsletter. It's totally free. It comes out every Monday and Thursday. So if you're interested in getting a billiondollarsellers.com, I think you'll find some really good, valuable, actionable tips and strategies in there. Plus, you'll learn a little bit more about me. Kata Phipps, welcome to the AM/PM Podcast. It's an honor to have you here.

Kata:

Well, it's an honor to be here. Thank you so much for inviting me.

Kevin King:

You're someone that I'd heard a lot about for several years through Athena and through some other people and kind of watched what you're doing from afar, but I didn't really get to actually meet you until I went to Seller Sessions. I think it was like the first time we actually got to spend some time talking. I think we might have met somewhere else briefly, but, yeah, spend some time talking to you like networking bar or something like that, and I was thoroughly impressed. I was like holy cow, this girl is sharp. I mean I knew she was smart but like she's like next level up there. So I was like I got to get her on the podcast and got to get her to come speak at BDSS. This is, this is good stuff.

Kata:

Thank you.

Kevin King:

You're welcome. How long have you been in this Amazon game? You've been doing this for a day or two, right.

Kata:

Well, funnily enough, it feels like a lifetime, but actually September 2018.

Kevin King:

How did you hear about this? What got you into this? Did you see something online? Did you have a friend that was doing it? Did you look for an opportunity?

Kata:

No well, I was bored. I was bored and I was poor. Both things are not good. Well, my husband he at the time was an active wing commander in the Royal Air Force for England and we were stationed in different parts of the world. So, being an officer's wife, it's not what it's all painted out to be and it definitely wasn't my path. So I was pretty bored. My clinical psychology is by trade, but I never really did get to practice from, since I moved from Chile, which is where I was born, to England when I married Matt. So basically I got to have a lot of degrees and I did a few masters. You know distant learning. I learned English through doing a masters in English, in psychology as well, during the time that I was following Matt around the world in his postings with the military. But actually it got to the point where I was just thoroughly bored and flower arrangements and dinner and fancy dressing was a longer career for me. So Matt comes back home one day had listened to a podcast on his commute back from Washington we were living in Maryland at the time in America and he says oh, I listened to this really cool thing about how to sell on Amazon and I listened to it and I thought I could do that. And then we started learning through free resources I could consume, basically. So I started looking at products and I fell in love with product differentiation and bundling of items that were frequently bought together, which wasn't really a thing back then. But I knew that I'm a bargain queen and I'm a very good shopper myself and probably with my psychology background, I sort of had a very good idea of what people were looking for when coming review. So we just decided to give it a go. So we went into debt and we ordered our first product and started just, you know, taking it one day at a time and spending several hours house cleaning while listening to your podcast.

Kevin King:

Do you remember which podcast that was that he heard originally? That got that set it off.

Kata:

Yes, so actually to me it's a very poignant day because the first of the podcast that I ever listened to was Seller Sessions, the first in-depth conversation that I think it was two part, and I remember this so vividly. I was cleaning the floor, polishing the floor, with a mop, head on son, and it was you talking to Danny on Seller.

Sessions and I got to hear everything about your you know your days selling calendars and these and that, and I was thoroughly impressed with what you've done and I thought, gosh, imagine if one day I could be in Seller Sessions as a guest. And then I didn't even think about other time to ever get to meet you. But you know, then we decided to invest a little more and actually join a network I'm not sure if I can name it, but yeah, we joined Titan as members and we started learning from the ones that are now my friends and I thought, my God, these guys you know, justin Dyson at the time was the leader of and the coach of our group level revenue-wise is how it's split out. So we were having these weekly conversations and I thought, oh, my God, these guys are so amazing. I need to go to an event and actually meet them. If I'm in the room with them, I'm going to get to pick their brains. So we did it and then I went to China Magic and then I got to meet Danny and we became really good friends and life became a little crazy really, because everything sort of happened overnight, but at the same time feels like a long period of time of my life.

Kevin King:

That's kind of serendipitous, there, isn't it? The podcast you listen to with Seller Sessions. Now, danny is one of your best friends. He comes and hangs out at your house and you guys do stuff. I know he comes there like decompress and like get away sometimes and he's a good guy, really, really great guy. And then you're listening to me talk and now you're on this podcast, so it's like everything's like coming like a full circle.

Kata:

Today we're close in the full circle, but you know what? I have lived a life with no regrets and I think that the key to everything we have attained in life is actually that abandoned smile and said where? You know a lot of neuro-programming, linguistic, if you wish. I always knew I was going to be successful. I just didn't care or worry how, and I believe that if you put in the work and you're humble enough to learn from those that have done already, you always gonna get somewhere, and that's just how it happened to us. You know, if it's not us, it's not. Our success will learn from all of you guys in the industry that have done it previously, and I can't enough to share your knowledge, which is why we do it now as well through our own, you know, means as possible which part of Chile, Santiago, or the south or north, or which? I used to be a city girl from Santiago, yes, and now I live in the middle of nowhere, but yes, in England, but Santiago?

Kevin King:

A lot of people don't realize it, but Chile is probably one of the most European western thinking countries in South America because Argentina has, you know, boulevards that look like Paris and stuff, because all the a lot of Italians move to Around the time. A lot of people don't realize this, but around nineteen early nineteen hundreds there's a lot of people coming to the united states from Europe, going to stories of ls island, but the same time about an equal number of Italians especially we're going to to a, to bonus, a race in Argentina, and so Argentina has a lot of European influence. But Chile Is probably the most advanced, most western country in all of South America and I love that's because it's a lot of German, heavy German influence there, because yeah.

You can go around and there's tons of German influence everywhere, in the countryside, in the cities and it's a. It's a really cool place it's. For those of you don't know what Chile is, it's the little skinny one on the on the far left side of South America that runs what three thousand miles from top to bottom or some crazy About like that, but everything from the deserts, the Atacama desert in the north all the way down to the I go kind of in the middle. What's that little city outside send the ago, where you can take a little cable car, all the colorful buildings, and then down into the south with the volcanoes and everything it, and then very typical South America. Amazing, yeah, I'm in Patagonia. It's amazing, amazing place. So did you meet your husband in Chile? Was he based there or do you meet?

Kata:

Another serendipity story which white, by the way, is one of my favorite words is kind of funny that you said it Assist the film. She says it is. But yeah, my was actually a couple of friends of his where going on a tree. But one of the friends had to call out last minute and my job team I'm winning the friend of a friend of a friend of mine was like oh my god is gringo. So here they don't speak any Spanish. I need to say the mark is a friend of my brother, is back in London. So what do I do? And I'm like, I know I go out. I was. I was a geek psychologist studying and I already had a song, so I was much more mature than all my friends that where. You know, I'm in our party. I work really hard since that, since a very early age, and so should I never go out. You can't bail now. Just get the gringos here. The get drunk with one glass anyway, that's a much. We can continue chatting. And then she said well, then I went on, the drinks were flowing and I didn't speak English, I didn't speak Spanish, but you know that my friend had the idea of saying If you kiss one of the gringo, so pay the bill and I am cheap. So I did, and here I am leaving my best British life. Yeah, no, it was that. Yeah, it was, it was really good. Actually, I'm really tell the languages throughout the years. Eventually we had a long distance relationship for about three years which Feed it both of our lifestyles, and then eventually, I suppose, we started running out of money to travel, so we just got married and here I am.

Kevin King:

We have a few things in common. I'm going through divorce right now, but my wife was Columbia and I met her in Columbia as a similar thing and I met her 2009 I think and I gone down there just as a tourist and the guy that's supposed to take me around contain me that day. So he sent the office girl. She's just like the office girl. She came and took me and we did a little trip on the, on the little snorkeling kind of trip, and we just kind of hit it off and so they went to dinner that night and nothing. Nothing happened there. But I'm learning Spanish right now and I take it in high school and I knew a little bit, but I was like trying to get a little bit better at it is like I'll come back in a year and I want to be able to speak in Spanish with you, for have a 15 minute conversation in Spanish and I was just half joking, but you know half but and she help me to it so like over the course of the next year, so you better be studying your Spanish. You said you're coming back in a year and so I ended up going back a year later and then we got together and we did long distance for seven years Before she moved to the United States. She was studying law at the time, so she wanted to finish her law degree, and so we. Then she came to the United States. So yeah, I just was mad.

Kata:

Fluent in Spanish, your husband no, we were just drunk, and now he would love me to say yes, but no, he understands a lot more than he let's on the you know, but no, I'm not, that's not yet speak fluent Spanish, but he understands some words which are probably not the best ones Very well when I lose my patience yeah, I was gonna say, I was gonna say I bet there's some Spanish that comes out sometimes when you're, when you're upset about something and he, I think he probably gets the picture pretty quick. Yeah, we speak a lot with looks you know I think about a funny Latino and some American people. You can say hello, which is you know.

Kevin King:

Your body, your background. You studied psychology, so that's come in. It's probably super helpful in your business, because a lot of people don't realize marketing psychology and if you understand psychology, you have a huge lag up when it comes to Business. I mean to market to any kind of business, especially e-commerce, because the fundamental principles is not what's the latest hack, what's the latest trick about this. I mean, all those things are cool, but if you don't understand the fundamental psychology of why people do things and how to motivate them to do things, your chances of success turn to luck verses Just make it happen. So how would you and a lot of people in our business they have no clue that those two are super closely related what would you say is to people out there that are don't realize is what's something they can do from their business point of view? Time it to the psychology says things that things that you given you a major advantage or something that's people should be thinking about considering.

Kata:

So from my tray. I think they're fascinating discoveries that I have had through my journey, which I didn't know how it was eventually going to. I thought if I get this going and I get the financial means and I can do psychology or therapy Like a pro bono type thing. But actually you're right and I discover quite early on in the game that it is very up to the great, to everything we do in this business. And I will say to, two things are the most important. One, number one Be humble enough to understand what the customers are saying. We already get that information for free in the form of reviews. If we put in the work to read what, how the customers are referring to a product, what they wish it was better, what they hate about, what they love about it, all the information is out there. The problem is that I believe and this is just my personal opinion as a seller the most successful you become, the less humble you are to truly Remember that ultimately, the customer is the one that you are serving and therefore you need to listen to what they're saying. Sometimes, probably eighty percent of the time, the key Was that typing I know what you would say is the right you will for that product. However, if you put in the work and you actually read reviews and you start picking out which now I can do very easily for you, just just just those terms that people are using and even within the US marketplace, several you know states use different ways to refer to the same product as well, much like it happened in all languages you can find all of that information right there and truly serve both the purpose and the emotional Conversion that they could be good to feel about any purchase. That will ultimately give you the hook to convert that into a sale, as opposed to the competition that doesn't care for providing that as an extra bonus. I think, not just sell something, not just serve a purpose, but also at that little something that will make them feel good in your copy about the money they just spent. It really works is really that simple, to me at least. And if you don't know how to then Delegate which is the second part in, it's also tied up with being humble enough to realize quite early on in the game what are you? You know gold, why are you really good at? And what you suck? What takes away you will to leave for me is PPC. I understand that I am a master and I exactly what you do and I exactly what I want to do. Do I want to do it for a life? No, I delegate straight away because, honestly, I just live too short. That's my, that's my mantra. So I understand what I'm doing. But Delegating is not just about asking someone with something to do, because that creates work for one right and I don't want to be spending my time teaching people how to do what I want them to do. I want them to become an extension of me. I want them to learn how my brain operates, how my brain requires reports to be delivered to me so they speak my language. And in order to do that, you just have to be a decent human being and understand the interest, the passions there, the motivation behind the stuff that you hire, so they can become that extension of you and they basically never leave you. So when I sell a brand, my team will never go with. That. It's not part of the deal, is non-negotiable. They wouldn't even go if they were off with triple the money and they have said so and they've been in the spot to be poached and they have a left because the culture I implement in delegating everything Is I value you and I genuinely do. I care for you. If I have a sale, I will share my financial extra. You know games with them because they were people to my success and I never forget that. I'm every morning grateful For having the people I have in my life. I contribute somehow to me being able to attain this and make sure that I communicate regularly. Is that I am also vulnerable enough to say I don't actually know that answer. Can you figure it out and then brief me on it? And that means that until I took on the vice president by presidency of time where work recently, I was called by my friends the dnb, which was a title that I probably carry around, which was the do nothing bitch, because that's what I wanted to be like. I wanted to do nothing.

Kevin King:

I didn't want to do that's the way to do it. I mean, that's exactly what I do is figure out what's your best at, what you enjoy, focus on that and then hire good people and get out of the fucking way. And that's absolutely and then treat them with respect, lead as you would want to be, lead and treat them as humans, not as as subjects or something like that that so many people do, or inferior. I think that's important thing that a lot of people just they just don't get that. This is my idea, this is my thing, is my money. I'm reaping all the rewards when, a lot of times, you could not have gotten to that point without those people under you to help you. I always remember, like when, when helium ten you know I've been, I've known mania and you're most started him ten back in twenty fifteen, twenty, yeah, twenty fifteen when they sold the company in twenty nineteen. One of the things that they actually did, which I think is extremely honorable, is, like every day I think they had like forty employees at the time they actually went out and they actually told everybody I don't know the exact words they said, but they basically said what, everybody, what is your debt right now? Not counting your house, your mortgage, your house but what? What's your credit card, that, what's your debt for different things, and tell us what that number is. and they paid it all off for everybody and yeah, and then they the other, the programming team, was in Serbia, so they flew over to Serbia and spent like a week with these guys, you know, taking them out to dinners and drinking and just having a good time. And then they, they change those guys lives. I don't know what they gave them, but they gave them enough money. Where was life changing for you know it, in Serbia, for these people? So that's what's the stuff that you gotta do, that most people just they don't get it. I just think everybody is expandable.

Kata:

Yeah, I think that the people you're referring to other people to have any wealth, and what I mean by this is you can make money and a lot of it. But to me, I remember very vividly the day when I said how my goal, which was to list, listening to Michelle and who is one of the first women in the industry that manage a big, big exit this is before aggregator times and all of that In twenty nineteen and she saw her business for a lot of money and she was very proud on sharing that. She managed to build this empire that she's just sold out. I'm sorry I'm in five years and I remember thinking of the time she did so well, my goodness, what an inspirational women. I'm gonna do that in half the time and that was my goal. Again, I'm competitive, not gonna lie about it, and I did buy away. But at the moment that we did have a first sex, it was actually not two and a half years, but it was two years, seven months. The first exit, the first big exit, generation wealth. What I thought I was gonna do when I had that money, and even when I was gonna heat the seven figures, I remember so clearly that day I thought I'm gonna be jumping off the walls and I'm celebrating. A drink, champagne and go crazy. You know what happened? Something overcame me and I just fell so grounded and I felt that I didn't need Any more stuff. I didn't need to celebrate, it was just a very profound moment of. This is what happens when you put in the work and all I could feel was a call to say how can I go? Rewards those that help me get here. And for the first time ever, my in the Philippines moved out and I see many of you know because you have stuff over there. People leave Hi family scene, the same complex in the same flat or whatever. She was doing so well that people around her neighborhood starts Spreading comments that she was sex worker. It was quite funny when she was telling me about this, because she had a washing machine that I had Provide for her as a gift and I gave her money so they could buy their own house and live on their own and it was really funny. But you know what? She still now so thankful for the fact that they are, for the first time in all the generations behind them, living in a place that they can go home of their own. And how beautiful is that with money that we will otherwise spend on a treat, you know, on a fancy holiday for four or five people in a family. It's just so crazy and it's honestly the biggest joy one could ever receive, and that's what I mean by that's the true wealth. For me, well, when you attain wealth is when you're knowledgeable enough to know you don't need the money. What you need is to spread awareness and almost like I feel like I had you have witness sorry if I offend anyone that I'm not going on the same. Hey, you know you can do better and you can fulfill all of your dreams. I know you can because I did hear me out. This is my story and I feel like I want everybody that caring off to actually Put the working, to listen and to do it for themselves. Of course, it doesn't resonate with everybody, is really easy to dream of it, but Not everybody follows through. But that's true wealth, you know, having the knowledge to replicate what you already attained once. It's for me, when you really did make it, and that's why I believe those people that you were referring to earlier and not quite that yet they're still not well, even though they have money because I haven't got that.

Kevin King:

Give me chills. I just when you're saying that, I had a little chill go down my spine because it resonates with me so much that you know it's Everybody when they're working and they think it's the things. They think it's nice to go on nice trip. You and I we take you know I see your stuff on social media uses I would go on nice trips. We fly first class or business class or what are we do? We do good things, we have nice things, but it's not about those, the things that you buy you don't take with you when you die. They don't become part of your legacy. It's the stuff that you do for others that becomes part of your leg and that you remembered. For Most people forget that and, like you said, you've had a couple exits now right on, but you had the first one, that first big one you were. You said you were set, you had enough money that you can live the rest of your life and you need to worry. And you're like, what do I do now? I help, let me help people, let me give back. And I remember someone years ago is actually a next door neighbor of mine. About twenty years ago he actually said something. He was. He was my landlord of this little duplex. I was listening. He was an older college professor. He's in this. I was probably my early thirties, he was in his seventies or something, and he told me one time you need to be out there working on his car in his little garage next to us and he was talking to me said the best thing you can do when you, when you make it, is actually to give back and take care of others. And that's something that A lot of people I don't think really appreciate and they just they think it's a game like I need to, I need more and more money, I need to, I need to be have fifty million, I need to have a hundred million, I need to have Private jet in the private yacht and all that. It's not really about that and I think that's important, important lesson that people Need. You want to make enough money so you have the freedom to do what you want and, like you said, you don't have to do the things you don't want to. But beyond that, what's more money going to do for you except create more problems in most cases?

Kata:

exactly, and they, you know it was actually said that I always heard about you know, the more money you have, the more what you have to put in Number one to keep it a number two, to learn how to invest it, which has been the crash course I've been taking for the last year and a half, trying to what Work my way around global taxation and a lot of another learning curve. And another thing under the belt to learn is how do we now maximize, how do we start investing? How do we make sure Our kids are good and they can actually go on to my son? I'm a very, very academic orientation person and god bless me with a small mom he plays rugby and an actress, both of which I will always say oh my god, you're not gonna make a penny in your life. However, they're both fortunate enough to have their parents so they can go and do the profession they love, because I need something, because my, my, what she said, I can afford to be an actress and just do the things I want to do, not to generate money, because you guys have money and it was quite funny Just how you know a brat that common was, but he actually really open my eyes is how beautiful is that to be able to say I'm really proud of you. Son, go be a teacher. Sadder cities teachers don't get compensated fairly, but it does what he wants to do. He can go and coach kids to learn how to play rugby. You know, I know us Bless us, we are so it is great and he's the biggest joy of success. I will say it's precisely those moments that don't necessarily go on social media but that just bring you back a little and say that this is great, you know how did you have, how did you orchestrate that first exit?

Kevin King:

you started in twenty eighteen. You listen to a podcast. You said I can do this. You started with a few things. You built a brand. What was your goal from day one? To have an exit. You said you listen to michelle, or was it? You were just trying to make some money to help the family out and to do something. And then it became let me have an exit, or what led to that first exit was a deliberate or was it built up?

Kata:

no, when, when we start, I wanted a side income and I think I have said the story for which, to some of you maybe time, but to me it's actually I resonate with a lot of people listening. Perhaps I wanted to be able to buy my underwear without having to use the joint account. You know, my husband will know whenever I bought niggas, as we call them here in the UK, you know, and the where or a brow whatever, or a birthday present to him, but he wouldn't have to see on this statement. I just want to buy a hundred bucks, that's all I want. That. We didn't really need much more. We weren't, like overly privileged like we are now, but we were. We're all doing alright. You know, we could have a simple life and I want to have five hundred bucks. So my idea was to start the Amazon thing so I could do a whatever mad was posted in the future with the military and continue to support his career, what I was doing. That and those five hundred quickly became thirty grand a month. That was the income I was in, where mad was something in the regional, I don't know ten to twenty percent of that. So you came to a point where we need to make a decision and I'm not. That time is when I went to china and first land of the concept of exiting the business. That was one year into our Amazon journey. We need to send figures with a very healthy profit margin Ten or eleven months into our Amazon journey how many products was that?

Kevin King:

how many skews was that one, and what? What category? Kids, okay, go ahead it was toys and games.

Kata:

Yeah, so we're a little bit crazy and it's not what we teach, just so you know, because this is just a very personal journey and one of the first thing, what you do is just to know what kind of game you want to play. And I'm a bit of a lunatic and I get bored really easily. So I know I knew that I needed rapid growth, or also we're just gonna move on to something else. So we only ever launched million dollar products and that's how my friends know me. The million dollars, q lady, because I never did, I never do, I never have no product. I haven't hit the seven figures so far. So we sold our brand with only five skews for multi seven figures because it is really well, but this is an aggregator or strategic buyer, or we saw two on a great and I was twenty twenty I guess that was twenty twenty one twenty twenty one okay

yes, so Most of my friends by then, as I said, you know, they had hundred fifty skews that we're making the same money. So I was working literally One, one hundred and fifty percent what they were working because, although I had a lot of risk, my products have such demand, the we just we had different problems the problem of cash flow, the problem of running a business in the USA but, being british nationals, therefore we couldn't get lending in the UK nor in the US because war and city sense or a business established in either country it was. It was very difficult to grow on that respect but we just took chances and we made it happen. But yes, that the social, how the journey became to be, you know, multi, seven figures. And at that time I remember really, when I decided that I wanted to sell because it's your baby. You know you never Everybody sells a brand now wanted to let it go because it's a baby, right, and I remember at the time a lot of people in podcast will say don't get emotionally involved with your product. Just, you know, do Repeat and replicate, don't get emotionally attached that it. And I thought, no, actually you need to get emotionally attached because you need to be able to convey the message you need to be able to serve the avatar you chose and you need. So you have to be proud to be able to say out loud on the owner of this brand and this is what we do and check it out. What do you think? You know I respect everyone that does the. I'm gonna launch any. You know eighty percent of it steaks cool and the other twenty percent of rings and Ricky or have you? That's also very good. It's just not how I want to operate. I wanted to work very little and I want to return fast, so we start with that method. But we did have a lot in line and therefore you fall, having eight hundred thousand dollars worth of inventory and the hands of amazon became really scary oh yeah. It is at the time we really have to use and we need to sell two and a half meal worth of products during q four. And I was literally like why, if something happens over nine and they take me down for three months, I always had a plan of how I was gonna shift inventory not to get you know, I'm always like Mrs Potato head, I'm always ready for the day, but because I'll ask me to sleep despite my crazy. But but it was an idea. So I started thinking okay, well, if I see down now that when the aggregator model came to the table and I have conversations Not just they gonna do and free order of my business as well, otherwise cost me twenty K to sixty, according to who I'm gonna go with. I remember speaking with no found at the time and they were really good, really thorough, and we'll put a really nice plan together for me. It will cost me. You know what is worth, which is all that work and again, I'm cheap. So I didn't want to do it. So I listened to some of Scott's these free classes instead and I prepared my exit with his paradigm and just follow what he does, and he was so good at teaching how he does it, that I didn't need to hire him. So I didn't go with a broker. I went in myself and I sat at the table with a few aggregators and they ordered my business and they ordered my books, and then we sold to one and that was it basically how it happened, and I took the money off the table so I could, you know, re-invest and at that time I was at the same time launching the second brand, which also did very well and still doing very well.

Kevin King:

So the second have you had one exit or have you had two exits?

Kata:

I have had one exit and I have now three brands, one of which I'm launching next month. So I have two brands that I'm very excited for one's doing really well, but we don't really work on it. The team does it all. It's magic. It's all magic. We delegate very well. They are all super excited for it. So with them it's a very small team five people that's all there is to our mastermind company, umbrella, and we just rinse and repeat and we know what to do, we know who to work with and we do it over and over again and that's what we're doing. But it's only now, for the first time this year, that I'm actually going in a different direction and taking some, you know, sitting on the student's chair and going into a different category and just doing it all over again from scratch.

Kevin King:

You can't do anything in the children. You probably have a non-competer. Is that maybe for a few years in children? So this is in different categories, right.

Kata:

Well, there is a match I can disclose about, but it is within the category because I'm a very good negotiator. But yeah, it's not competing keywords.

Kevin King:

Okay, and is the plan to actually sell these at some point as well? Are you building these to sell from the ground up?

Kata:

Yep, my plan is always the same. I like to work with the mighty but yet small I don't have. I don't need the title of I run a night figure business. I have a night figure business, you know why? Because that's corporate and I don't like that. I like personalized family vibes. I like to get to know my people, work with them. I don't want to scale beyond that, it's too much work. I don't want to tap any other marketplaces. I've never sold anywhere. That's not America. I just rather become a master of one thing. Very well, I left the rest on the table of whoever wants to take it to the next level because it's a vanity title. So I might as well just get the money out of the table and do it again several times. And it just works. If it's what I want, it makes me happy.

Kevin King:

You're US only right. That's what you just said. So you're not selling, you're not doing any. All these people that say you need to diversify and go into other marketplaces or sell on Shopify or go to Walmart You're just Amazon and Amazon only.

Kata:

Yes, I don't believe. I believe that you can do it all. I don't want to, I don't need to and I don't believe that one should. I mean, everybody gets into this game because they want the freedom that it you know it markets, right. It's like oh okay, your freedom, and everybody changes the night to five for a night to bloody nine. That's the life of an Amazon seller, you know, and I don't want that. So if I go on to this big corporate thing, I have to hire more people and I have to oversee more people, and I have to stop being the visionary, which is what I am, and I have to stop doing what I love, which is creating hands-on with my product. I'm working really hard on product R&D and differentiating the heck out of them, so I actually have a proposition that brings value for the same money that the current offer it's providing customers. So I'm not scared of competition, of market density and all of that, because I know, I know how to read the customers and I can, if I can, provide something better through my contacts that I gathered throughout the years, whether it be in sourcing more efficiently, cutting costs what it needs to, and just stay in lean, then I can offer the customers for the same price something so much better. What's not to love? Of course, it's going to work in my books. Well, it has to not work so fast, so I'm going to touch with just now, just in case. But yeah, that's basically how I want to do it. So, yes, the method is, you know, just flying over the eight figures and ride them, then get and take the money out of the table and read some repeat.

Kevin King:

So what do you think is going to happen? You sold to an aggregator at the peak of the aggregator time in 2021, when multiples were getting out of hand and crazy. That stuff has all come down now. So do you have a little bit different approach and how you're looking at the exit for this one since that market? Is kind of changed, or is it still? Everything's still the same.

Kata:

No, no, to be honest, I don't have any different strategies. Of course, we did benefit of being able to have that experience. However, I don't believe that the multiple that we attained was crazy. It was actually what I thought it was worth. We might have done a little bit better upfront than others will do now, but the truth is, if you run a very lean company and you are very aware and you have the education behind you on your numbers which is the most important thing Everybody, just at the time especially, focuses a lot about revenue, revenue, revenue. The seven figures, whatever, and the contribution margin, such as the actual net, is nothing. So now my goal in the people like coach and with the people I work, is just from day one, you can actually be in the green. There is no longer a need to just go on to minus 10,000 and be in month three of a launch and still think it's going to work, because it's not necessary. There are other things that you can put into place, not just on the delegation stage, but also the educational aspect of what do your numbers are telling you, what are your actual KPIs, what are your systems? Everybody thinks that you get to be successful and then you implement systems, and that's wrong, because by then it goes to a sheet ton of money to bring in talent. If you hire people early, you can actually imprim the blueprint of your company and your business ways, if you wish, into them at a much cheaper price. And you hire potential rather than talent and learn together. And that's how I build my team based on potential, not necessarily talent, because it was cheaper and it continues to be cheaper. I still hire potential over talent when I can, so I'm not doing anything different. I know exactly what the number is that I'm going to let it go for. We just reverse engineer. This is the number we're going to let that brand go for and this is what we're going to do at every stage and this is how many skills we're going to need and this is the number of sales a day that we're going to have, and this is the average price and this is how much we can afford to have our cogs act. And we just keep it simple that way and it just works.

Kevin King:

I hope everybody out there listening is paying close attention to what she's saying, because this is the way that you do it and you get the freedom and the lifestyle that you want. It's not what most gurus and most other people are teaching, and this is maybe counter to what you've been taught or what you believe, but she's living proof of it and she's telling you exactly how to do this and it's music to my ears, because you don't hear this very often and it's the same thing I've always said People like Kevin, you're teaching all this, but you're not a nine figure seller. You're not even an eight figure seller. I've sold eight figures online, but you're not an annual eight figures per year. You're seven figures. Do you feel inferior or something, to some of these other people? There's other people in the space bragging about. They're doing 30 million and 50 million a year or whatever, and I'm like, no, not at all. I probably actually know more than they do and I'm living a different and better life and being able to do what the heck I want. I don't have all those headaches. You're really good on the systems and stuff. You're really good on the partnering with people. People like Kevin, how many VA's do you have? You have all these different things you do on Amazon, from the podcast to your newsletter, to the products that you're selling. You're still selling, right.

Kata:

It's very good. By the way, I'm subscribed and I have thoroughly enjoyed it, so I recommend everybody to subscribe too.

Kevin King:

Oh, thank you To the training that I do. I partner smart and so that's more of my things and I'm not trying to create more work or to create. There's only a certain amount of money that you need. My number is and I'll make good money, but my number if I have an exit is 10 million. If I have 10 million dollars in the bank and I just properly invest that not crazy invested, but properly invest that you can live off of if it's, say, it's 400 grand a year, you should be making more than that in interest in return, I can live off that company and then do what the hell I want Take care of other people, help other people out, like you have, and that's my whole philosophy. I don't need a private plan. I don't need a yacht. I don't need a $50 million mansion. If I want to splurge and supply business class, I'll splurge. I have the money to do it. But that's key in what she's saying.

And I think another key that, if you haven't been listening closely to what she's saying, is she has, and correct me if I'm wrong but I think one of your major competitive advantages is customer empathy the way that you can get into their head some of that's the psychology background, some of that's what you said. You're analyzing everything but actually knowing and listening the customer is not always right. Despite that slogan that people say customer's always right, do what they say, that's actually not true. But you've got to learn how to listen to the customers and how to actually segment the customers, Because sometimes you have people buying from you that maybe you don't want buying from you. Sometimes you've got to fire customers, but if you can figure out how to carve out who those passionate people are and then find more of those and not worry about the others, it can make a huge, huge difference. And I think that's some of what you're kind of saying, that you're doing and why you can be successful and sleep at night with having just a few skews doing crazy seven figures per year, knowing that this is your moat and you're not worried.

Kata:

Yeah, well, obviously the first exit gave me that moat. I needed that. I needed to save the money off the table just to make sure that my family will be taking care of, regardless of what will happen in the future. But the reason we went back into Amazon is number one because it continues to be the biggest opportunity over time to generate financial income if you do it right quite rapidly. I don't think there is anything else, not even investment, that you can generate that much that quickly. We have, however, also put enough a lot of work after our exit and this is probably going to resonate a little bit more with more of the higher roles, as you have in your circle. But putting the education as well on to what to do with the money to invest in, I always remember I don't remember exactly who said it, but they said that when you have the money, you need to make sure that 20% goes into this, 20% goes onto that and this and that and just sort of split. And a lot of people believe that splitting your Amazon marketplaces or splitting Amazon, shopify and Walmart, for instance, is not having all the eggs on the same basket means. But what that to me actually means not having all the eggs on the same basket is take your money off the table. It doesn't matter if it's not the vanity number that you believe at that time that you need to call yourself as or be introduced when you speak at a gig or whatever, or when you're on a podcast. Take that money, listen to other people and do the following put twenty percent to real estate is not gonna grow exponentially, is gonna be like a six percent and you have you, but it's gonna be growth and it's gonna be safe. Then pull the twenty percent. Another type of investment with a higher return may work, may not work. Don't do crypto. We will. We lost fifty K on that.

Kevin King:

But that's a different story but it's okay but it's okay. Sometimes you gotta take risk and budgets.

Kata:

You had the money to risk and you are gonna change your life the money Exactly so long you're good with that money, never been seen again in your life, not changing go for it and then put all the twenty percent. Right now, for instance, I'm investing on different kind of things, that we're doing a roll up for some home based services in the US. In one way, I'm flying off to Chile on Monday because I I fell in love with a flat and I ended up buying nine, and now I'm. I've been learning about every and be hosting and I want to provide an experience, and I've been working with people and teaming up with people and calling my friends with money and getting them onto the project and we're doing that, which is amazing and I'm so excited for. And then I'm doing the brands. On the other hand, then I'm working with Wait, I don't know and I teach in the leaders how to coach people and working you know we're done and you know and trying to get this vision to change more people's lives. And then ultimately, which is my passion project is I'm going into a category that said I've never was gonna go to, which is the supplement one. So I'm gonna be very open about it because, much like my whole life, this was said in the PT. I was jumping on a plane to go see my mother, who is 59 years old and she's in the late stages of Early on said dementia and on five messages. So, sadly, she had a, she had a rough, and it starts when she was only 52. I, by the way, had the same gene, so that's why, also, I am motivated to live my best life now, before I forget. So just in case, in 10 years time I become my mother, I'm gonna have leave my best freaking life and I'm gonna have changed as many lives as they can, and that's social, my passion. But I was going on the street. I was really struggling. I was, I was successful. She didn't get to see that I had made it. She didn't get to see that I can only buy her clothes for her. She's bed balm has been for two years, that's and speak, that's a more. She just is terrible. It's Heartbreak and it takes away all the joy of any successes one could have. And I saw what I'm boarding my plane which, by the way, I only got to because friends such as Danny and ferries and some people you know that I'm my very close friends with cheering on me through what's that? You got this. Get on that taxi, go, you can. I didn't want to see her. I didn't want to face the fact that my mom was going to die. Oh, she was the one that person I left before. So I got that and I'm some boarding. This guy that I once met years ago, that I mentioned something about me being on the e-commerce world, of starting to be on From Chile, says hey, I have a friend who is a Nobel Prize nominee doctor and he is very old and he saw he's a first pharmaceutical testing and stuff to Catch by a blood test early on said dimension from the temporal cognitive decline. He but to be far more and he regrets it because he never really took off is too expensive for people and he now has a solution which is a preventative supplement for cognitive decline 20 years of clinical study, peer reviews, patented FDA approve everything and he needs a contact for e-commerce. That honestly happened when I was voting that plane to see my mother. So I got off the plane in Santiago and the first thing I did I want to meet with this doctor and I thought this is the universe telling me this is my passion project. Whether it works or not, I'm going to do it. So I took it on and now we're going to launch the heck out of it and we have pulled. I have pulled every ounce of my body on reading just about every single peer review journal that explains the science we have, this compound and all the difference from what already exists, all that for brain and focus and memory and what. Now, this is different. This is something that I can relate so highly with and I believe in through my background, obviously, and peer review on my geeky scientific part, and I'm gonna put it to the masses because you know what it's, one person, it doesn't cure. It doesn't mean that it's not going to happen. What it does truly is that it delays the onset of it. So if you tell me that it's going to delay my onset of any kind of cognitive decline two decades, I'm on it. And if that happens to just one person and never get to hear about it, at least I'm gonna. I'm gonna die happy Because I think it's going to be a revolutionary and I, again, I'm going against.

Whatever I said and whatever everybody tells you about the category and what not, and I know nothing about supplements the truth One is is I had to learn everything this year. But I think we're now in a very good place and I have gained another skill set, and this is one that follows my heart. So we'll see how it goes. I hope that by the time where I how I can tell you I hit the seven figures again. You know, even though that's secondary to the actual thing, just to be able to do something, that means a little bit, a little more than just sales to me. I'm just so fortunate, to be honest. So that's gonna be that. That's gonna be exciting.

Kevin King:

That's incredible, actually that's, that's, that's really honorable. I'm very, very incredible. Congratulations on that and keep, keep that up. We need more people like you out there. Well, congratulate me when people buy it and I know it got a message no, but like you said, though it, even if it helps one person, even if this product doesn't work, it doesn't fail. If it helps one person, unit don't even know. You've done a very good thing for, for, for the world, and that that's, that's what matters, and you're in a position to actually do that, to help perfect strangers out, and I think this will do. Is there a patent on it or is there any protection on it? Or can people knock you off once they want if it takes off?

Kata:

Oh yeah, I'm ruthless. I pattern and copyright, even my listing PDF print copyright, absolutely everything. As I said, I'm Mrs Potato Head, before you hit me with an infringement, I got you three season this is lessons and I got the right number ready to go Because I do the work beforehand. That's the thing. You need to be prepared. You know, and it's going to be these guys and I'm going to be happy, so I'm ready to go for it. But you know a much like with everything you need to. I be so important, especially when you put in the work to differentiate something, whether it be a design or whatever you need to be aware of what is the worst case scenario? I'm prepared for that one and then you can sleep at night. Or your worst case scenario is Amazon mistakenly took you down. How the letter are they ready? There's thousands of free templates over. Just prepare one. Have it ready to go. You know, do the work beforehand, don't be reactive. Prepare for things, and that's what I mean by reverse engineer Everything. What can go wrong? What can I be hit with? Ok, is it going to be a matter of life? Now Q4, right at POSUS. What's going to happen? Is Amazon not going to take in your inventory with? Is your? Is your fulfilled by merchant of the ready? Have you got suicide your 3PL? Because guess what? People will buy you anyway, they don't care where it comes from, they just want to get the present purchase. You know, just have a plan. Have a plan for whatever that can go wrong, and then you can kill and just action that. I have the team at the ready. You know, document everything and ask questions. I ask for, ask questions with data. Don't go on Facebook and say, hey, I'm a sense of down my listing, what can I do, and they don't say why. They don't say what they actually did, what have they up tent already, what hasn't worked, and don't provide any data whatsoever. If you ask informed questions, people like you know you, Kevin, I'm sure you will be able to actually give a meaningful answer. But these people are happy to just buy the training or listen to the podcast and feel like they made it and it's not if you don't action it. You didn't really do it, did you? So it's it's. It's that it's putting the work and prepare before so you can chill and just let it Work is. There is no more magic to that. You know, plan your systems right, the description of the rules that you once gonna need. I have a full all chart with you know, hiring documents on what the role should be and how you're gonna measure and where they're gonna learn how to do things. Be sharp about what's free of the Dang it. Just send me a DM and I'll send you the whole thing. I don't care. That's why I build it for to share, you know. But do something, take action. Don't just listen without doing a thing. That's that's for me. It's being truly the key of how these rapid growth has happened to us.

Kevin King:

And you're gonna be in Hawaii in May of next year at the billion dollar seller summit. What are you looking forward to? On that? You're going to. You're one of the the keynote speakers at the billion dollar seller summit in Hawaii, and you've never been before, so what? I've never been what, what are you looking forward to? Or what, what, what do you, what do you think? What's in store?

Kata:

Well, what's in store obviously is a lot of fun. I love networking with people, though it's funny because I don't really like crowds and I don't really like many people, but the ones I do like. If. If I'm talking to you, you know it's because I want to. That's one thing You're never gonna get. What you see was you get with me. But I look for, actually, when I'm in disembarking, to see good, kind Hearted people to get to brainstorm a very rarely speak about Amazon itself or tactics or hacks and things like that, because that's what I do sort of with the people that I coach, you know, with my friends when they have one way of strategy, you know, content creation and whatnot. So I just like to engage again to know the real person. Like I love to have learned about how you met your wife today. That's the kind of conversation I look forward the most in this event, because I love to learn about little things behind it. I believe friendship is very hard to come by our age, especially in this industry, but when you do get a few good ones, they are keepers, you know, and I'm very blessed to have so up all the friends who my success didn't really Resonate you with that much and they switched off, fizzled away from us to ones are really rooting for us and really, really happy and allow us to be Unapologetically successful and inspiring. Because that's also a journey, you know, and I'm not gonna tell you just yet what I'm gonna be speaking about, but I'm hoping it's gonna be a very holistic view of how to how to attain your Amazon success and beyond, which I don't think many people talk about. Really, we still focus a little bit on. The hacks are really fun. I learned from them all but that's not what you're gonna get from me. You're gonna get hacks for life, I think that's awesome.

Kevin King:

Whatever they are, I know they're gonna be. They're gonna be awesome. What's been a. It's been great speaking with you today. I've really enjoyed our conversation here and it's it's been really cool. If people want to know more about you or follow you or See what's up, but what is there a good way to do that? Or if they I don't know if they wanted to get involved with, with, with Titan or with anything else that you're doing, or follow your journey. You said you might be making this supplement thing a little bit more public or something, or what's the best way to do that?

Kata:

I'm gonna. I'm gonna be documenting my life as a Dementia Kata. That's. That's something I'm working on at the moment. Just bring a vulnerability back to the table, you know, and talk about things Not many people talk about. But yeah, Instagram Kata Phipps or katatitanmembers.com. If you want to learn anything about how to systemize, if you want so, please log charge. Whatever Resources I have, I'm always super willing to give them to you. Just hit me up, give me a couple days and I go back to you. But yeah, it's, it's being great and I truly hope that someone can resonate that. You know, if I did it on the cheap, for free, so can you, because it's you know, it's a proven concept and I think it's a really cool one, and you're gonna get amazing friends along the journey as well, which is priceless in itself.

Kevin King:

So 100% thanks again, Kata. It's been really really great to have you here on the AM/PM Podcast.

Kata:

Thank you for having me.

Kevin King:

Great stuff talking with Kata. She agrees and has a lot of the same philosophies and thoughts that I have, which is Not the same as everybody else in this industry, so it's refreshing to see someone with that approach and I think it's actually One of the better approaches that you can take. A little bit difficult for some people to get their head around, but it's a great approach. She and I could have kept talking for quite some time. That our went really quick. I hope you enjoyed this episode. We'll be back again next week with another awesome episode. Got some really cool stuff coming for you. Be sure to sign up, if you haven't yet, for the Billion Dollar Sellers Newsletter, billiondollarsellers.com. Before we leave today, I've got some words of wisdom for you. How you do anything is how you do everything. Remember how you do anything is how you do everything, especially when people aren't looking. See you again next week.

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As an entrepreneur, much of the path you’re on has been traveled before. Here’s a great selection of books (and advice) to get you to the next level!

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You've found a great product to sell online. Now you have to make sure that buyers are aware of it. Here's a marketing masterclass by a 20 year pro.

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It’s a big e-commerce world out there. Here’s one more way that selling on Amazon is helping make connections and creating lasting relationships.

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Have you received a message about selling your e-commerce business? In the last year it has become the fastest way to make (a lot of) money online.

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WooCommerce was there in the early days of e-commerce. Founder and serial entrepreneur, Adii Pienaar will turn your perception of business on its head.

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Want to make sure that e-commerce buyers can find you? That’s where search engine optimization comes in. Here’s a best practices checklist for 2021!

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Hesitant about starting a new business? Here’s a rookie entrepreneur who despite a lack of experience or money created a thriving security business.

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Think it’s time to build your own sales platform? Mid-level options occupy a sweet spot between Shopify and Salesforce. Here’s what you need to know.

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Find out more about Assembly, the enterprise that’s quietly assembling a team of e-commerce companies to create a marriage of software and community.

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The last year has brought challenges as well as silver linings. Here’s a deep dive into entrepreneurs working (and living) more closely with family.

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Entrepreneurs often face tough decisions. Here’s a great conversation about family, partners, scaling up, and developing your own software tools.

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Having a hard time giving up any control of your business? Here’s great advice how entrepreneurs might take a step back AND scale more quickly.

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The last year has been full of challenges. This story is about an entrepreneur stepping outside of her comfort zone in order to find success.

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Every E-commerce seller has strengths and weaknesses. This Amazon seller’s self-awareness helped him go from selling to representing other brands.

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Entrepreneurs might feel that social media is difficult. This expert shows that putting your brand in front of buyers is easier than you think!

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Entrepreneurs are often surrounded by others who doubt their e-commerce path. Learning who to listen to (or not) is a crucial part of your success.

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There are constant challenges to starting and running a business. Here’s great advice on creating repeatable, predictable sales from the ground up.

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After several near-death experiences, and while earning multiple master’s degrees, this entrepreneur designed and developed a life changing product.

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After several near-death experiences, and while earning multiple master’s degrees, this entrepreneur designed and developed a life changing product.

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Want to sell more on Amazon? Write better content. After learning how to do it for your own listings, use the skill as an additional revenue stream!

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Is Dropsipping dead? Not by a long shot! This overlooked selling platform is changing to allow for cutting-edge products and partnerships with brands.

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2020 has been a wild ride for entrepreneurs and e-commerce sellers. In this episode, Tim Jordan looks back at the challenges and lessons he’s learned.

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Today’s guest built a multi-million-dollar business through service, differentiation, and mentorship. His tips will help anyone find success.

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Pay attention to what has your attention! This marketing pro has a blueprint showing how entrepreneurs can build a business with passion.

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Social media isn’t the only game in town. A public relations pro with 18 years of experience offers the latest on using traditional media channels.

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An expert offers great advice on implementing systems and processes to help you save time, delegate more work, and scale your e-commerce business.

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A financial expert offers strategies that help create a business framework allowing e-commerce sellers to achieve their vision of a perfect lifestyle.

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Ever wonder how brick and mortar and e-commerce can coexist? Today’s guest explains that there’s a lot more overlap between the two than we realize.

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For entrepreneurs, 2020 has been a wild ride. However, there are a few stories that stand out. Today, we address the great hand sanitizer gold rush.

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A marketing genius, founder of Hawke Media and advisor to brands like Alibaba, Pepsi, and Nike speaks about tactics that work for brands of every size.

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Here’s an incredible story of a guy who walked away from his restaurant job without a plan and now sells using retail arbitrage on eBay and Amazon.

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Here is a story of a former paratrooper and entrepreneur who after learning how to ask for help, went from homelessness to business success.

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Episode 212 of the AM/PM Podcast hosts social media pro, Zach Benson to speak about how entrepreneurs can start building and utilizing Instagram.

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Episode 211 of the AM/PM Podcast hosts Yael Cabilly, the founder of Cabilly & Co. and one of the leading attorneys in the field of E-Commerce Law.

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Episode 210 of the AM/PM Podcast hosts Jessica Zimmerman, a 7-figure wedding expert turned e-commerce educator speaking about business and balance.

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Episode 209 of the AM/PM Podcast hosts Susana Bermudez, a sourcing expert on Latin America to talk about opportunities for e-commerce sellers.

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Episode 208 of the AM/PM Podcast hosts a former pastor responsible for over a billion social media impressions who speaks about relationships.

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Episode 207 of the AM/PM Podcast hosts an entrepreneur, best-selling author, venture capital firm founder and owner of a major league soccer team.

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Episode 206 of the AM/PM Podcast hosts an expert on outsourcing and scaling your e-commerce business by leveraging the power of virtual assistants.

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Episode 205 of the AM/PM Podcast hosts a renowned public speaker, podcaster, and Amazon seller to talk about entrepreneurial mindset and community.

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Episode 204 of the AM/PM Podcast hosts a crowdfunding expert who helps entrepreneurs understand the how and why of using Indiegogo and Kickstarter.

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Episode 203 of the AM/PM Podcast hosts a former record company executive that runs retail conferences aimed at businesses as well as entrepreneurs.

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Episode 202 of the AM/PM Podcast hosts a digital marketing consultant who helps eCommerce sellers build successful off-Amazon companies.

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Episode 201 of the AM/PM Podcast hosts a networking expert and a content strategist who’s here to help entrepreneurs build communities.

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Episode 200 of the AM/PM Podcast hosts Will McGinnis, a Grammy Award winner and entrepreneur, who supplies sustainable, dignified work to Haitians.

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Episode 199 of the AM/PM Podcast hosts an entrepreneur who tells how a phone call on 9/11 helped power her past multiple obstacles to Amazon success.

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Episode 198 of the AM/PM Podcast hosts Rodrigo Blanco, a Guatemalan entrepreneur who has created an e-commerce empire built on purpose and faith.

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Episode 197 of the AM/PM Podcast hosts George Bryant, a New York Times Best Selling Author and a highly sought-after digital marketing consultant.

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Episode 196 of the AM/PM Podcast features Tim Jordan speaking about entrepreneurship, self-care and why e-commerce is sometimes just plain hard work.

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Episode 195 of the AM/PM Podcast features Manny Coats introducing respected entrepreneur and e-commerce super star, Tim Jordan as the new host.

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AMPM Podcast EP 194: Manny Coats discusses a new keyword research method to help identify keywords that help the top sellers convert buyers into customers.

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AMPM Podcast EP 193: Want to sell your Amazon business? Manny Coats interviews Moshe Hurwitz who sold his private label brand for just shy of $1million!

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AMPM Podcast EP 192 - Two valuable nuggets of information from Manny Coats on using stock photos for Amazon and sending out mailers to customers!

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Looking for clarification on Amazon’s TOS surrounding reviews and email follow-up so you can gain reviews fast without getting your account banned. Listen now.

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In AMPM Podcast EP 190, Manny Coats discusses the very real experiences each new seller must face before ever launching a product with guest Kala Myles.

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Get all your questions answered on how to do a product launch on Amazon, featuring industry experts from Viral Launch, ZonJump, Six Leaf, and RebateKey!

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Getting Amazon reviews for your product is crucial to its success, but how you get them can possibly land you in hot water with amazon.

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Amazon packaging size and weight can have a significant impact on your cost per unit, but size reduction can help you save money with shipping and storage.

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In AMPM Podcast EP 186, Manny Coats discusses Amazon keyword indexing issues and how they can affect the discoverability of products to customers.

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The Amazon keyword search algorithm has become an Amazon search shuffle, providing sellers with different data across different locations and browsers.

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AMPM Podcast EP 184: Manny Coats discusses how to drive traffic to Amazon products and crucial elements of your listing with Amazon guru Kevin King.

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AMPM Podcast EP 183: Kevin King and Manny Coats continue the Amazon 101 discussion with how to build the best Amazon product listings!

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AMPM Podcast EP 182: Manny Coats consults Amazon master Kevin King on the best methods for finding the best products to sell to make money on amazon.

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Could you be getting inaccurate Amazon sales estimates with the 999 Amazon shopping cart trick? Manny explains the flaws in EP 181 of the AMPM Podcast.

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Can Amazon A/B testing your images prevent wasted time and money before the product launch?

In today’s episode of the AMPM Podcast, Manny discusses the importance of getting your primary image right to increase conversions for your listing and prompt Amazon to feature your product marketing more often.

However, how do you know the image you attached to your product listing is a good one? Amazon A/B testing, of course! While Amazon Central does allow sellers to split test images, it must be done while the product listing is live. This situation is not ideal since you are potentially wasting money on an ineffective image that is all over your marketing material.

Fortunately, there is a way to split test your product thumbnail before you invest a lot of money on the product launch and risk low conversions. Pickfu provides a service that lets you perform Amazon split testing on images for a nominal fee to pollsters.

Additionally, Pickfu provides analytics on the results and reveals critical data on the demographics of the participants and what they chose. This data is invaluable when choosing an image to use that appeals to your target audience both on your listing and your marketing efforts.

Check out the Amazon A/B testing plans for Pickfu to gain valuable input from real people

Enjoy the episode? If you found this episode helpful, be sure to check out our previous episodes for more insight into being a successful Amazon FBA Seller! Don’t forget to “Like” our Facebook page and join the conversation with over 22,000 prominent other sellers! And don’t forget to subscribe to our podcast!

Want to absolutely start crushing it on Amazon and make more money? Follow these steps for helpful resources to get started:

Get the Ultimate Resource Guide from Manny Coats for tools and services that he uses every day to dominate on Amazon!

New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.

Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.

Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.

The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you to optimize your listings and increase sales for a low price! Sign up today!

Protect Your Amazon Brand with a Trademark! Protecting your brand from hijackers is vital. SellerTradmarks.com provides a streamlined process for obtaining a trademark for your business and shielding your products from fraud!

Ready to Get Serious About Your Amazon FBA game? The Illuminati Mastermind offers monthly training for advanced level sellers. Reserve your waitlist seat today so you don’t miss out on this helpful webinar!

Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!

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In today’s podcast episode, Manny discusses the importance of optimizing your Amazon image stack by adding promotional Amazon product videos into the mix!

After taking some time off to concentrate on some big projects, Manny Coats is back for another informative episode of the AMPM Podcast! Over the last few months, Manny has spent his time building up Helium 10 and traveling out of the country to gain better knowledge on the state of selling on Amazon today.

Manny mentions his recent trip to a seller event in Amsterdam and visiting one of the world’s largest underground wine cellars in his travels.

In this episode of the AMPM Podcast, Manny mentions the fact that sellers who have registered their brands with Amazon are able to add Amazon product videos to their listing image stacks.

Up until now, a select few businesses who had undergone brand registry were allowed to upload these Amazon product videos to their listings in beta form. Now Amazon is allowing any seller with Brand Registry to upload promotional videos to their listings.

Haven’t registered your brand with Amazon yet? Now is the time! Also, be sure that you have properly trademarked your brand to protect you from hijackers. Don't miss out on the opportunity to add promotional Amazon product videos to listing pages and gain an edge over your competitors!

Want to absolutely start crushing it on Amazon and make more money? Follow these steps for helpful resources to get started:

Get the Ultimate Resource Guide from Manny Coats for tools and services that he uses every day to dominate on Amazon!

New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.

Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.

Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.

The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you to optimize your listings and increase sales for a low price! Sign up today!

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Making all the right moves from the very beginning can mean all the difference between a successful Amazon seller and a flop.

While a rare occurrence, new sellers have been known to sweep in and totally dominate their niches. However, achieving this feat never comes easy and can only be done by choosing a solid product to source and employing a winning strategy on Amazon.

In episode 178 of the AMPM Podcast, host Manny Coats interviews Amazon seller Janine Hong, a relative newcomer to the Amazon world that has absolutely crushed it by using a unique Amazon sponsored ad strategy and leveraging the power of the Helium 10 tools suite. She has advocated the significant role that Helium 10 has played in her growth as an Amazon business owner.

During 2017, she was able to earn over $400,000 and is positioned to do around $2 million by the end of 2018. In using Helium 10 tools like Magnet, Cerebro, Scribbles, and others, Janine has increased her conversion rate from low teens to 27% and 30% on two of her main products.

Additionally, she runs a terrific PPC campaign for her storefront, which is one of the most significant factors to maintaining her #1 position in her niche.

Besides taking advantage of Helium 10 tools, she has created her own PPC optimization strategy known as the “Stampede Method” that helps her to blow away her competition. This strategy allows her only to have to spend about 30 minutes a week adjusting her Amazon sponsored ads.

Check out our YouTube channel for more video podcasts.

In this episode of the AMPM Podcast, Manny and Janine discuss the following:

00:59 Introduction to Janine Hong

03:24 How Janine Got Started Selling on Amazon

04:21 Dud Products and What to Do About Them

05:23 Janine’s First Product and Not Giving Up

06:12 How Much Money Did You Start With?

07:06 Spending Any Spare Moment Absorbing Education

08:15 Getting Involved in the FBA Highrollers Facebook Group

09:10 What Types of Products Do You Go After?

11:23 How Do You Find Your Ideal Keywords for Your Products?

14:39 The Power of the Helium 10 Suite of Tools

16:20 How Do You Outrank Your Competitors?

18:11 What is the “Stampede Method” and How Does It Drive Your Sales?

20:12 How Janine Incorporates the Cerebro Product Rank Method for Increased Sales

22:21 What Are Your Sourcing Costs?

23:15 How Do You Deal with “Stocking Out” on Homerun Products?

25:57 The Importance of High-Quality Product Photography

27:01 The Importance of Targeting the Right Keywords

28:15 Using Xray to Make Product Research Easier

29:32 Is Rapidly Expanding Right Away a Good Idea?

33:48 Running Cerebro Reports

34:17 How Many Hours Do You Dedicate to Your Amazon Business?

36:52 If You Could Go Back to When You First Started, What Advice Would You Give Yourself?

See more podcasts episodes at AMPMPodcast.com.

Enjoy the episode? Don’t forget to “Like” our Facebook page and join the conversation with over 22,000 prominent other sellers! And don’t forget to subscribe to our podcast! Also, be sure to check out our latest content on Instagram!

Want to absolutely start crushing it on Amazon and make more money? Follow these steps for helpful resources to get started: The Ultimate Software Tool Suite for Amazon Sellers!

New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.

Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.

Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metric...

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Using more than one Amazon keyword tool to get an exact phrase keyword list is a strategic way to launch a product correctly.

Building a strong keyword list through a powerful Amazon keyword tool is absolutely essential, especially in the beginning stages of your Amazon selling journey. Combining software can help sellers achieve more goals during their product research.

Magnet is a general Amazon keyword tool that uses a seed word to generate exact phrase search term estimations for a listing. Cerebro is a reverse ASIN Amazon keyword tool that finds all the keywords related to a specific product.

Often sellers use one or the other in their bid to find the ultimate keyword for their product listings. By using both in tandem with one another, sellers can achieve multiple goals, so sellers can launch faster and in the right way.

In episode 177 of the AMPM Podcast, host Manny Coats demonstrates how sellers can incorporate Magnet and Cerebro to create a useful and narrowed keyword list, so they can enter the Amazon marketplace with a page one ranking!

Check out our YouTube channel for more video podcasts.

See more podcasts episodes at https://www.ampmpodcast.com/category/podcasts

Want to absolutely start crushing it on Amazon and make more money? Follow these steps for helpful resources to get started: The Ultimate Software Tool Suite for Amazon Sellers!

New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.

Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.

Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.

The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you to optimize your listings and increase sales for a low price! Sign up today!

Ready to Get Serious About Your Amazon FBA game? The Illuminati Mastermind offers monthly training for advanced level sellers. Reserve your seat today so you don’t miss out on this helpful webinar!

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Making product launch mistakes can be detrimental to the success of your listings - learn what NOT to do!

Product launch mistakes can plague a listing from the very beginning, and many sellers don't realize they are doing it wrong!

Sellers sometimes judge the success of product launches on their own experience without factoring in the role of personal error in the process. The general consensus of the Amazon selling community is a testament to how product launches fare.

If or when product launches don't work, sellers need to evaluate how they introduce their products in the Amazon marketplace and utilize the elements that factor into a marketing and launching the product.

From choosing the right keywords and creating compelling copy to using good imagery and discounted codes, there are so many parts of a good launch that need to be done right.

In episode 176 of the AMPM Podcast, host Manny Coats busts common misconceptions about product launches and shares how to get them right.

Check out our YouTube channel for more video podcasts.

See more podcasts episodes at https://www.ampmpodcast.com/category/podcasts

Be sure to check out our latest content on our Instagram!

Ready to get serious about your Amazon FBA game? The Illuminati Mastermind offers monthly training for intermediate to advanced level sellers (not recommended for those new to Amazon) for advanced tips and tricks to help your sales climb higher. This program is designed for six, seven, and eight-figure sellers, so only serious sellers should apply! Reserve your seat today so you don’t miss out on this helpful webinar! CLICK HERE TO FIND OUT HOW TO JOIN

New to selling on Amazon? We have the perfect training for you! Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! CLICK HERE TO SIGN UP FOR FREEDOM TICKET

Spend less & make more with the ultimate software tool suite for Amazon Sellers! Helium 10 offers 10+ tools that help you to optimize your listings better and increase sales with an easy-to-use system for one monthly membership price. CLICK HERE TO SIGN UP TODAY

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In episode 175 of the AMPM Podcast, host Manny Coats speaks to 8-figure Amazon sellers and partners at Seller Tradecraft, Fernando Cruz and Nick Young, about how to begin and sustain a contending Amazon FBA business like theirs.

Somewhere between building a team, cutting it down, and driving Uber, Fernando and Nick managed to break eight figures in their now thriving company. With $10 million plus in sales last year (2017) and a 300% growth in one year, the partners were able to do the other things they loved. Nick traveled to Spain and explored Europe for weeks at a time. Fernando scaled a different kind of mountain: Mt. Kilimanjaro.

Unsure of what product niche to enter and without a solid strategy in place, most new sellers entering the Amazon FBA business flounder, especially in the first few years.

How can sellers build an Amazon FBA business and find success early on?

In this episode, Fernando and Nick share their process and strategies to help others launch and grow their own profitable Amazon FBA business.

00:28 – Introducing Fernando Cruz and Nick Young

03:31 – Living the dream of doing what you love while earning a static income

04:08 – Finding a simple, long-tail product and figuring out a strategy to dominate the market.

05:13 – New seller fumbles of not understanding the numbers or checking financial pulse of their company.

05:58 – Launching your product aggressively with goals and a timeline.

07:02 – Amazon API to monitor weekly profitability.

07:45 – Defining “aggressively” in terms of PPC campaign and using it to your advantage.

08:47 – Going beyond the maximum Amazon bid to hit sales aggressively

08:50 – Front Page Bids

09:27 – Pros of using manual and/or automatic campaigns

09:56 – Keyword count when launching a new product on manual

10:46 – Launches, PPCs, and giveaways

11:23 – Creating targeted titles for a launch

12:18 – PPC campaign management

12:44 – Strategies for building your dream team overseas and in-house

13:42 – Measuring your company through your team management

14:53 – HR, time-tracking, and recruiting

16:10 – Handling time difference and overlaps for your overseas staff

17:08 – Salary v Hourly and Employee Benefits ‘

17:38 – Managing remote staff and tracking their activity

18:30 – The cost of employee resources and needs

19:25 – Acceptable price range for hiring the right employees for the right positions

20:13 – The best advice to sellers who want to reach the $1 mill mark and beyond

21:22 – Receiving and repaying loans for your business

22:31 – Keeping your costs under control after launch strategy to guide business

24:03 – ACOS to drive sales, get good rankings, and use as an indicator for keywords

25:44 – Delegating responsibilities and evaluating time

26:38 – The Interview Process to screen the best candidates for the job

To watch the video version of this episode of the AM/PM Podcast, check out our YouTube channel below:

Enjoy This Episode?

If you found this episode helpful, be sure to check out our previous episodes for more insight into being a successful Amazon FBA Seller! Don’t forget to “Like” our Facebook page and join the conversation with over 22,000 prominent other sellers! And don’t forget to subscribe to our podcast!

Be sure to check out our latest content on our Instagram!

Ready to get serious about your Amazon FBA game?

The Illuminati Mastermind offers monthly training for intermediate to advanced level sellers (not recommended for those new to Amazon) for advanced tips and tricks to help your sales climb higher. This program is designed for six, seven, and eight-figure sellers, so only serious sellers should apply!

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Don’t just stack the Amazon coupons for your product listings on your page. Organize them!

Sellers offering cross-sells and upsells often stack coupons to draw the customers’ attention towards their products and drive sales. Using multiple Amazon coupons for all the different products sellers have to offer is definitely great for doubling sales and increasing revenue.

Controlling the position of those coupons is even better.

It allows sellers to prioritize certain products over others and manage product listings better. Plus, it’s easier than it looks.

In episode 174 of the AMPM Podcast, host Manny Coats discusses how easily you can change the order of your Amazon coupons, so you maximize your sales and get free advertising offers to up your game.

Check out our YouTube channel for more video podcasts.

See more podcasts episodes at https://www.ampmpodcast.com/category/podcasts

Be sure to check out our latest content on our Instagram!

Ready to get serious about your Amazon FBA game? The Illuminati Mastermind offers monthly training for intermediate to advanced level sellers (not recommended for those new to Amazon) for advanced tips and tricks to help your sales climb higher. This program is designed for six, seven, and eight-figure sellers, so only serious sellers should apply! Reserve your seat today, so you don’t miss out on this helpful webinar! CLICK HERE TO FIND OUT HOW TO JOIN

New to selling on Amazon? We have the perfect training for you! Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! CLICK HERE TO SIGN UP FOR FREEDOM TICKET

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In episode 173 of the AMPM Podcast, host Manny Coats talks with private label manufacturing expert and Sourcify CEO Nathan Resnick about how to source private label products efficiently. Nathan also reveals his methods for choosing the best manufacturing options for your product and category.

Nathan got started in selling on Amazon in school and created his first private label product: a first-of-its-kind leather watch strap without holes. He founded Sourcify to help sellers to find the best methods for manufacturing and how to source private label products.

How to Source Private Label Products from Suppliers Around the World

In this episode, Nathan discusses many anecdotes, including the following:

00:25 Introduction to Nathan Resnick

00:57 Inventing the First Leather Watch Strap Without Holes

02:06 What is Sourcify?

03:27 What is the Right Way to Manufacture a Product?

05:55 Spending Only a Quarter of a Product’s Sales Cost to Manufacture

06:25 How to Tell the Difference Between Factories and Trading Companies

09:48 When Should a Seller Use a Trading Company Instead of a Factory for Product Sourcing?

11:00 How Can Sellers Keep Costs Low When They First Begin Talking with a Manufacturer?

14:42 How Do You Prevent Suppliers from Using Cheap Parts After Negotiating a Good Deal?

15:55 Who Do You Recommend for Performing Quality Checks on Products?

17:30 What Other Countries Would You Source Private Label Products from Besides China?

19:38 What Do You Look for When Producing a Product?

22:13 What Has Been Your Biggest Mistake When Selling on Amazon?

26:03 Performing Amazon Product Research with Black Box

28:35 What is Your Valuable Ninja Tip for Selling on Amazon?

To watch the video version of this episode of the AM/PM Podcast, check out our YouTube channel below:

Enjoy This Episode?

Be sure to check out our latest content on our Instagram!

Ready to get serious about your Amazon FBA game?

New to selling on Amazon?

We have the perfect training for you! Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! CLICK HERE TO SIGN UP FOR FREEDOM TICKET

Spend less & make more with the ultimate software tool suite for Amazon Sellers!

Helium 10 offers 10+ tools that help you to optimize your listings better and increase sales with an easy-to-use system for one monthly membership price. CLICK HERE TO SIGN UP TODAY

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Helium 10 has revamped Magnet to produce the most powerful Amazon keyword research tool on the market today!

There's no need for any other keyword research tool to take up space on your computer! The most comprehensive way to get the best keywords for your Amazon listings comes in the form of Magnet 2.0 from Helium 10!

In episode 172 of the AMPM Podcast, host Manny Coats goes over the new features of the freshly-renovated Magnet, the best keyword research tool. Additionally, Manny introduces how Magnet will work hand-in-hand with other tools that are critical to selling more on Amazon, including Cerebro, Black Box, and Frankenstein.

Other keyword research tools may use a more limited database of keywords to choose from, but Magnet sources keywords from over 450 million ASINs on Amazon. All data estimates in the Helium 10 suite are derived from Amazon trends, so no more guessing through complicated estimates using Google search or other tools.

Check out our YouTube channel for more video podcasts.

See more podcasts episodes at https://www.ampmpodcast.com/category/podcasts

Be sure to check out our latest content on our Instagram!

Ready to get serious about your Amazon FBA game? The Illuminati Mastermind offers monthly training for intermediate to advanced level sellers (not recommended for those new to Amazon) for advanced tips and tricks to help your sales climb higher. This program is designed for six, seven, and eight-figure sellers, so only serious sellers should apply! Reserve your seat today, so you don’t miss out on this helpful webinar! CLICK HERE TO FIND OUT HOW TO JOIN

New to selling on Amazon? We have the perfect training for you! Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! CLICK HERE TO SIGN UP FOR FREEDOM TICKET

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You won't believe how important unit session percentages are for your Amazon business revenue!

How critical are unit session percentages to your Amazon business?

Viewable in your Seller Central account, unit session percentages pertain to how many people are visiting your product listing pages, how many people are converting, and which ASINs are doing what.

In episode 171 of the AMPM Podcast, host Manny Coats goes over the ins and outs of what unit session percentages are and how they play into the success of your Amazon business.

Check out our YouTube channel for more video podcasts.

See more podcasts episodes at https://www.ampmpodcast.com/category/podcasts

Be sure to check out our latest content on our Instagram!

New to selling on Amazon? We have the perfect training for you! Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! CLICK HERE TO SIGN UP FOR FREEDOM TICKET

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Add attention-grabbing emojis to your Amazon listings and email subject lines to increase open rates and CTR.

Can you add emojis to Amazon listings?

Emojis have become a staple in text messaging and other online media, so using them to get attention for your marketing efforts shouldn't come as a surprise. You may have seen email subject lines that use relevant emojis to evoke a response from the target audience as well as stand out among the other emails in inboxes.

Email subject lines with emojis have been found to be quite powerful. The emoji email trend as garnered positive open rates and CTR for many companies, so it is definitely worth looking into for your next email campaign.

How to Add Emojis to Amazon and Email

Now there has been a recent push to add emojis to Amazon listings, mostly by placing the relevant emojis within the product description bullet points.

In episode 170 of the AMPM Podcast, host Manny Coats shows you how to quickly add emojis to your Amazon listing and to email subject lines.

PLEASE NOTE: It's currently unknown if emojis are permitted to be used in your Amazon listing text; you are encouraged to contact Amazon about the Terms of Service to see if you're allowed to add emojis to Amazon.

Watch the video version of this AM/PM Podcast below:

Check out our YouTube channel for more video podcasts.

See more podcasts episodes at https://www.ampmpodcast.com/category/podcasts

Manny goes over a few important things regarding the podcast and how to add emojis to Amazon:

Updates and Announcements

Announcing New Channel: Amazon Seller Secrets Revealed

AMPM Podcast Ultimate Resources Guide

Can You Use Emojis as Bullet Points in Your Product Description?

How to Add Emojis to Your Product Description Bullets

Improving Email Subject Lines and Conversion Rates with Emojis

Benefits of the Helium 10 Chrome Extension

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How do you make your product stand out among all the other noise on Amazon? How do you know if you’re making your product BETTER than your competitors? Use competitor reviews against them, of course!

Gathering common information across reviews for competing products from other sellers is a free and effective way to determine what needs are not being met and how your product can address these issues. Using that data, you can then have a supplier design a new product that eclipses the competition.

In episode 169 of the AMPM Podcast, host Manny Coats talks with seller and podcast host Seth Kniep about his journey of turning a dime into a million-dollar business. Seth also reveals his methods for using competitor reviews to incorporate improvements into his products to rank higher and achieve better sales.

In this episode, Seth discusses many anecdotes, including the following:

00:39 Introduction to Seth Kniep

01:45 Why Seth Exited the Corporate World

02:45 Doubling a Dime to Build a Million-Dollar Business

05:35 Investing in the Weirdest, Most Unlikely Category to Sell In

06:35 Selling Anything and Everything

08:57 Study Critical Competitor Reviews to Differentiate and Succeed

13:10 Seth’s First Check from Amazon

13:46 What’s Your Strategy to Find New Products to Sell on Amazon?

19:16 What Are Some Techniques You Use to Find a Supplier?

24:12 Treating Your Suppliers Well

25:05 Where Do You Find Custom Product Molds?

30:22 Better Product Photography with 3D Rendering

35:30 Just One Dime Summit

To watch the video version of this episode of the AM/PM Podcast, check out our YouTube channel below:

Subscribe to Seth's YouTube channel: http://bit.ly/JustOneDimeSubscribe

Attend the Summit: https://justonedime.com/summit. Enter promo code "manny" for 10% discount.

Amazon coaching: https://justonedime.com/amazon/growth

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Take a Trip to Yiwu for More Experience with Suppliers and Better Results for Sourcing Products in China

Want to source better products from better Chinese suppliers? Taking a trip to China and meeting with a supplier is a great start to sourcing products in China, but knowing where to look with the help of a professional sourcing agent can be your ticket to finding what you want among the many manufacturers and trade shows. Besides just finding the best products, understanding the culture of Chinese business can also help you to forge better working relationships with suppliers. Once you are on excellent working terms, you suppliers can learn your preferences and requirements to deliver better products.

In episode 168 of the AMPM Podcast, host Manny Coats speaks with 7-figure seller Elena Saris about the benefits of sourcing products in China and emphasizing what you want to Chinese suppliers and getting to know their culture to produce great products.

In this episode, Elena shares great insights about sourcing product in China, including the following:

00:41 Introduction to Elena Saris

01:52 Biggest Mistakes Sellers Make When Sourcing from China

04:30 Making Sure Chinese Suppliers Understand Your Product’s Function

08:20 How Much Money Should You Invest to Start Your Private Label Business?

11:53 Learning to Navigate the Yiwu Market and Finding What You Want

15:51 How to Use an Agent to Source Your Products and Materials at Yiwu

19:53 The Importance of Going to Trade Shows to Source Materials

21:29 How Product Failure Can Make Your Product Better

23:53 Communication to Chinese Suppliers Why Products Must Be a Certain Way dd

29:54 The Importance of Building the Right Team

33:26 Product Hunting Trips to China with Elena

To watch the video version of this episode of the AM/PM Podcast, check out our YouTube channel below:

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It’s time for another update in the world of Amazon with Manny’s good buddy and high-profile seller Norman Farrar! This week, Norman has a lot of new policy updates affecting Amazon EU and sellers investing in the European marketplace.

Amazon EU is getting some updates and changes coming its way! In episode 167 of the AMPM Podcast, guest seller Norman Farrar shares some the of the latest policy changes that are affecting sellers with listing on Amazon EU. Some of these updates include:

Streamlined Tax Reports

Amazon Business Services

Free Return Policy Changes

Amazon Takes Action Against False Infringement Claims

and MORE!

In this episode, Norman reveals helpful updates for Amazon EU, including the following:

00:51 Introduction with Norman Farrar

01:17 Recap of the January 2018 Illuminati Mastermind Live Conference in Hawaii

03:44 Streamlined Tax Reports for Selling on Amazon EU

07:37 Getting Started with Amazon Business Services

11:04 Amazon Streamlines Free Returns

11:55 Customers Opting Out of Unsolicited Non-Critical Messages

14:35 Amazon Takes Actions Against False Claims and Infringements

17:23 What to Do About Competitors Breaking TOS with Images

20:36 Headline Ads Available on Amazon EU

21:53 Amazon Cracks Down on “Review Clubs” in Europe

23:01 Amazon Cracks Down on Accounts with Fake Addresses

To watch the video version of this episode of the AM/PM Podcast, check out our YouTube channel below:

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As more Amazon sellers join the grand e-commerce landscape, it becomes increasingly more difficult to find private label product ideas that are not overly saturated or marginally profitable. Being first to market with any new and exciting product seems to be a matter of luck more than conscience choosing of products to source—or is it? Searching Amazon for your next best-selling product might seem like a good idea, but in reality, it can be a surefire way to retread old ground. Finding alternative outlets from which to discover private label product ideas is more crucial than ever due to the ever-increasing number of private labels springing up on Amazon.

However, there are places online and offline to find private label product ideas that are both unconventional and lucrative. Social platforms are increased in popularity and functionality and have also yielded many new creative ideas that speak to many different groups of people.

In episode 166 of the AMPM Podcast, host Manny Coats speaks with high-earning Amazon private label seller Tim Jordan about the fallacy of using Amazon to find new private label product ideas. This misconception is due in part to the oversaturation of sellers offering the same products and the misleading data generated by Amazon. Even if a particular product is hot right now, the competition is fierce and is difficult to break into without significant investment.

Additionally, Tim shares five places online that he has found to be very lucrative in discovering new private label product ideas that are low competition and have the opportunity to be first to market in many cases.

Tim Jordan covers many of his coveted strategies and secrets to find private label products ideas, including the following:

00:52 Introduction to Tim Jordan

03:14 Looking to the Future of Private Label

04:39 Biggest Mistake: Sellers Using Amazon to Find New Private Label Products to Sell

06:12 Don’t Trust Amazon’s Data on an Unknown Product’s Viability

08:10 The Yeti Principle

13:45 Using Pinterest to Find Private Label Products to Sell

22:26 Using Kickstarter to Find Private Label Products to Sell

26:27 Using Etsy to Find Private Label Products to Sell

28:57 Using LifeHack Blogs to Find Private Label Products to Sell

33:16 Using Subscription Boxes to Find Private Label Products to Sell

To watch the video version of this episode of the AM/PM Podcast, check out our YouTube channel below:

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You may have a wonderful product that should practically sell itself, but customers may never know it if their first impression of it is subpar due to poor photography. The practicality and profitability of having professional product photography done for your Amazon product listings cannot be understated. Fortunately, there is now an all-in-one service that can handle all photographic and video needs for sellers: Pixel Perfect Photography.

In episode 165 of the AMPM Podcast, host Manny Coats introduces Pixel Perfect Photography, a photo service designed with Amazon sellers in mind. Additionally, Manny shares a variety of examples that show what product photography is effective for driving sales, and ones that are NOT effective.

If you are interested in showcasing your Amazon listings with professional product photography, visit pixelperfectphotography.com for more effective product photography and promotional videos!

To watch the video version of this episode of the AM/PM Podcast, check out our YouTube channel below:

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Ready for more tips on selling on Amazon FBA for beginners? In the second half of this series, Freedom Ticket and Illuminati Mastermind leading mentor Kevin King provides more invaluable tips for new sellers looking to launch their new products successfully.

In this episode, Kevin goes over many advantageous tips on Amazon FBA for beginners, including the following:

01:46 How Does Sponsored Advertising Affect Initially Launching a Product? (Continued from part 1)

05:31 Do You Have a Formula for Bidding on Keyword Phrases?

08:58 How Many Product Reviews Do New Sellers Need to Get Started?

11:17 Putting Your Keywords into Your Product Title

15:07 Create a Two-Step URL (helium10.com/launch)

15:34 How Much Time Do You Have to Change Any Listing Information?

16:42 Should a New Seller Focus on Launching One Product or a Few?

19:19 Concentrate on Growing Amazon Listings, Wait to Expand Beyond

23:52 Should You Use One Supplier for Multiple Products?

24:19 Should a New Seller Keep All New Products Under One Brand?

25:01 How Do You Prevent Damaged Products?

26:46 What Is the Best Kind of Packaging to Use for Products?

34:47 How Many Suppliers Do You Screen Before Choosing One?

38:50 Freedom Ticket: Training for New Sellers

To watch the video version of this episode of the AM/PM Podcast, check out our YouTube channel below:

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Ready to get serious about your Amazon FBA game? The Illuminati Mastermind offers monthly training for intermediate to advanced level sellers for advanced tips and tricks to help your sales climb higher. This program is designed for six, seven, and eight-figure sellers, so only serious sellers should apply! Reserve your seat today so you don’t miss out on this helpful webinar! CLICK HERE TO FIND OUT HOW TO JOIN

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It’s time to get back to basics! In honor of introduction of Freedom Ticket from the creators of Illuminati Mastermind, we’ve decided to reintroduce new and veteran Amazon sellers alike to successfully selling on Amazon FBA for beginners. And the information comes straight from Amazon entrepreneur and 7-figure seller Kevin King, the brilliant mind behind the classes offered through Freedom Ticket and Illuminati Mastermind.

In episode 163 of the AMPM Podcast, host Manny Coats speaks with Kevin King on the best methods for selling on Amazon FBA for beginners, including things like launching a new product on Amazon for the first time and many of the pitfalls that beginners (and even veterans) fall into that can stifle significant growth for your Amazon business.

In this episode, Kevin goes over many effective tips for starting Amazon listings, including the following:

01:25 Manny Meeting Kevin

02:45 Kevin Starting Freedom Ticket to Teach Amazon FBA for Beginners

07:13 Manny’s Success with Kevin’s Mentorship

08:25 Avoiding Misinformation or Old Advice for Selling on Amazon

09:07 Avoid “Amazon Experts” That Don’t Provide Value

12:00 Where Should New Sellers Source Their Products From?

14:43 How Do You Approach Competing with Products 3 Stars or Less?

18:05 What Is the Process for Overseas Supplier Inspections?

23:12 Contractual Reimbursement for Damaged or Defective Products

25:09 What Is Your Process for Improving Existing Products?

27:53 Making a Good First Impression with Your Product

31:04 The Importance of Optimizing Your Images and Thumbnails

37:13 Using Big Images Can Affect Sales in a Significant Way

38:48 How Does Sponsored Advertising Affect Initially Launching a Product?

To watch the video version of this episode of the AM/PM Podcast, check out our YouTube channel below:

Watch the next episode Amazon FBA for Beginners - Part Two

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Are you an Amazon FBA seller that is crushing it, but you want to learn the secrets to bringing in even more revenue? The Illuminati Mastermind webinar offers a select group of participants advanced tactics and strategies to increase their revenue significantly.

In episode 162 of the AMPM Podcast, Manny Coats talks with Amazon seller superstar and host of the Illuminati Mastermind webinars Kevin King about what sellers can learn from these webinars and the upcoming Illuminati Mastermind Conference taking place in Kauai, Hawaii. Both Kevin and Manny give small sneak peaks at the kinds of information to be gained including unlocking secret keywords, using return to our advantage, negotiating with suppliers, and MORE!

Kevin goes over many benefits of the Illuminati Mastermind webinars, including the following:

00:58 Kevin and Illuminati Mastermind

04:05 Why Do You Keep Access to the Illuminati Mastermind Webinars Limited?

05:28 Tactics That Manny Used to Double His Sales Over a Year

06:14 The 4 URLs That Everyone Should Know & Advantages of the Webinar

10:20 How to Sign Up for Illuminati Mastermind Webinars

10:50 Learn How to Unlock Secret Keywords from Amazon Seller Central

14:40 Learn Hack to Maximize Product Returns

15:35 Learn Techniques for Negotiating with Suppliers

16:10 Learn Split-Testing Thumbnails through Picfu.com

18:35 Learn How to Download Competitor Reviews

19:50 Sign Up for Freedom Ticket for Best Amazon Tactics for Beginners

To watch the video version of this episode of the AM/PM Podcast, check out our YouTube channel below:

Be sure to check out our latest content on our Instagram!

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2017 is done—time to bring on 2018 and crush it! There have been many ups and downs for all sellers this year, but the end of Q4 always tends to bring smiles thanks to the holidays and the robust sales made during that time. To end the year on a high note, Manny was able to make over $1 million in sales during December, using little more than the CPR tactics he has praised for a while now.

In episode 161 of the AMPM Podcast (and the last for 2017), host Manny Coats talks about one of his highest earning months ever and shows the numbers to prove it. In a transparent screencast session, Manny shows his numbers for December 2017 and discusses the tactics used to earn such a fantastic result.

In this episode, Manny goes over many aspects of his $1 million December sales, including the following:

00:42 Introduction

01:45 Manny’s End of December Sales Numbers

04:20 Manny’s End of Year Sales Numbers

06:15 Launching New Products to Bolster December Sales

07:35 Using Cerebro by Helium 10 to Make Big Sales

09:40 Manny’s Pay Per Click and Paid Ad Strategy

12:04 Dealing with Christmas Returns & Amazon Repackaging Returned Items

14:32 Using Perceived Value as An Advantage

16:45 The Profit Potential of Unique Gag Gifts

17:45 Final Thoughts for 2017

To watch the video version of this episode of the AM/PM Podcast, check out our YouTube channel below:

Enjoy the episode? If you found this episode helpful, be sure to check out our previous episodes for more insight into being a successful Amazon FBA Seller! Don’t forget to Like us and join the conversation with over 22,000 prominent Sellers on Facebook and subscribe to our podcast!

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To watch the video version of this episode of the AM/PM Podcast, check out our YouTube channel below:

Whatever happens to used or returned products on Amazon? While most in the Amazon FBA world are trying to get their private label businesses off the ground and climb to the top spot on the search results, many sellers are making money hand over fist in a category has relatively low upfront costs and high-profit potential: used or returned products on Amazon.

Whatever happens to big-name items that get returned or just do not sell? Like most retail stores, these items can be sold at a deep discount to another distributor who can then turn around and charge lower prices for profit. Odds are you’ve seen the “Used” or “Near New” products available at lower prices on Amazon product listings. These used or returned product sales are one of the best-kept secrets on Amazon, but one eight-figure seller wants to reveal his winning strategy to you!

In episode 160 of the AMPM Podcast, host Manny Coats interviews Todd Snively, the Amazon seller that has figured out how to turn huge profits by selling returned products as "used" or "near new" on Amazon FBA. Todd has created a working formula for finding and sourcing Amazon stock that has been returned at a massive discount and efficiently doubling his money with popular products that sell out quickly.

Register for Todd’s webinar on his process for finding valuable products and selling them for minimum double profits at https://www.liquidationblueprint.com/.

In this episode, Todd reveals many valuable insights, including the following:

00:42 Introduction to Todd Snively

03:40 The Advantages of Selling Used or Returned Products for Profit

04:49 Satisfying the Amazon Bargain Hunters with Selling Returned Products

07:32 Making Profit When Selling Used or Returned Products Without the “Buy Box”

09:09 Adding a Used or Returned Product to an Existing Listing

09:42 Can You Double Your Money from Selling Used or Returned Products with Only $1000 to Start?

12:20 What’s the Best Deal on a Pallet of Product That You Ever Got?

15:49 How Many Pallets Does Your Resource Process Per Day?

16:46 Where Can Sellers Find Liquidation, Used or Returned Products to Buy From?

17:55 Product Hacks to Extend Warranties on Use or Returned Products

19:58 Todd’s Webinar to Explain His Product Selection Process

21:25 Making Your Money Back on Used or Returned Product Pallets

22:37 How Quickly Do the Used or Returned Products Sell Out?

24:10 How Many Pallets Can People Go Through in An Eight-Hour Day Manually?

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Going against conventions can disrupt whole industries, and selling on Amazon FBA is no exception. Many sellers who have pushed the boundaries of what can be done have seen tremendous growth in not only their private label brands but the Amazon marketplace as a whole. From selling products India sourced products to turning a private label business around to sell it, today’s guest has been able to make a career out of defying conventional advice for selling on Amazon.

In episode 159 of the AMPM Podcast, host Manny Coats interviews seven-figure FBA seller Sophie Howard, the Amazon rebel who has made money through India sources products and defying the conventions of selling on Amazon. Sophie began selling in 2015 as a means of making more money with two children at home and pulled in over $1 million in sales her first year. She recently sold two of her private label businesses (one for seven figures, and the other for six figures), and she now offers training courses to help other sellers learn her ninja tactics.

Sophie’s classes can be found at Product University below:

https://aspiringentrepreneurs.com/membership/

https://aspiringentrepreneurs.com/our-services/coaching-11/

Sophie covers a variety of subject matter, including the following:

00:42 Introduction to Sophie Howard

03:39 What Products Can You Source from India That You Cannot Get in China?

05:27 What is Culturally Different About Doing Business in India?

09:21 How Did You Source 400 Products in 18 Months?

11:16 How Much Capital Did You Start Your Business With?

13:15 Were the Products You Sold Standard, Oversized, or Both?

14:08 How Did You “Break All the Mainstream Rules” of Selling on Amazon?

17:23 Where Do You Find the Products You Sell?

21:48 Do You Only Have One Private Label Brand Per Seller Account?

23:03 What is the Ideal Profit Margin or ROI for You?

24:26 How Do You Source Your Consumable Items?

25:18 Do You Trademark the Business That You Sell?

26:45 How much Did You Sell Your Amazon FBA Companies For?

27:49 What Kind of Sales Multiples Do You Get Off Your Annual Net Profit?

30:57 What Mistakes Do You See a Lot of Sellers Making?

32:52 If You Could Go Back in Time 5 Years, What Advice Would You Give Yourself?

34:27 How Many Amazon Seller Accounts Do You Own Currently?

37:14 Amazon Cracks Down on Rank and Keyword Manipulation

38:10 Projected Revenue for 2018

To watch the video version of this episode of the AM/PM Podcast, check out our YouTube channel below:

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Many business owners struggle with taxes, especially new Amazon FBA sellers just getting into the game. Sometimes six and seven-figure sellers want to hold onto more of their money when tax season comes around, and so they look for places to live and work with lower taxes. While many retreat to tax-friendly states or the US Virgin Islands, one seller has escaped to the Caribbean island Puerto Rico, gaining major corporate tax cuts while still enjoying US citizenship.

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Another weekly update on all new things with Amazon with Norman Farrar!

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Sometimes Amazon sellers get lucky and offer a product that sells like crazy due to its sheer popularity due to circumstance. However, for some sellers, it’s all pre-meditated and calculated down to the last detail to utterly crush the competition in sales when the time comes. Knowing when something will trend and reach incredible heights in popularity is more of an artful skill for FBA sellers. Someone with a nose for trends is Brock Johnson, a seller that rocked the Amazon landscape last year by selling $6 million worth of product in only a six-month time frame.

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Are you tired of getting your inventory hijacked and others trying to take your sales? Protecting your private label brand is now more important than ever in a world where fraud can ruin your bottom line and even displace you as the Best Seller. One of the best ways to guard your brand from scammers is through brand gating, which means trademarking your name, product, and your services. However, how does an Amazon seller go about trademarking their private label business?

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Did you make a lot of revenue during the Black Friday & Cyber Monday weekend? Our own Manny Coats crushed it, detailing his success strategy for making $39K in 4 Days with 2 New Amazon Products on Helium 10. The weekend was very profitable for many sellers, including AMPM Podcast guest and prominent Amazon seller Norman Farrar.

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In episode 153 of the AMPM Podcast, host Manny Coats describes his good fortune over the Black Friday and Cyber Monday weekend regarding his big sale numbers. He also describes his tactics for successfully launching a new product on Amazon FBA using mostly Helium 10 tools.

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How many sellers are utilizing video to advertise their businesses? How many are seeking to add reviews to their products listings to boost sales? What if you combined the power of YouTube and adding reviews to your Amazon product listings? By enlisting the help of prominent YouTube influencers to create video reviews of your product, unboxing videos, and more, you can unlock a new audience turned customer base.

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Has your private label business done well, and now you are looking to sell it? Selling great products can be very lucrative, but so can selling your successful private label business! Find out how to make a profit off of selling your Amazon business successfully and how to start a new one from scratch!

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Amazon is always changing policies and adding new features, and we at the AMPM Podcast like to keep you updated on what’s happening within the world of Amazon. In this episode, we’ve decided to bring in one of our most knowledgeable guests to discuss what is new with Amazon and what you should know going into the 2017 holiday season.

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Searching for new products to sell can be challenging and exciting at the same time, but sellers can often overlook knowing what products to avoid. Sourcing hot ticket products can be very tempting, but often the competition alone can cost you at the end of the day, seemingly wasting your investment. However, there are many methods to not only finding products to sell, but also alternative places from which to source them, opening up a larger world of opportunity for sellers who are crafty enough.

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Most private label and FBA sellers would love to increase their sales, but does it come at a cost? Amazon has been covertly discounting products to compete with other retailers this holiday season, including 3rd party private label products. What does this mean for FBA sellers’ ability to control prices for seasonal and marketplace strategy?

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In episode 146 of the AMPM Podcast, host Manny Coats discusses a ninja tactic for ranking your new products at the top of the page for your desired keywords before they have even shipped to Amazon fulfillment centers! Using Cerebro by Helium 10, Manny calculates how many products would have to be "giveaways" each day to rank highly!

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In episode 145 of the AMPM Podcast, host Manny Coats discusses what a reverse ASIN lookup is and how it can be performed using Cerebro by Helium 10, one of the most powerful tools in the e-commerce industry. Manny also reveals why it is necessary to make your information private when registering new domains.

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In episode 144 Part 2 of the AMPM Podcast, host Manny Coats interviews Bitcoin and cryptocurrency expert Brad Mills about current cryptocurrency trends and how to protect your Bitcoins from hackers and being lost by substandard storage. Brad also goes further into depth regarding the terminology of cryptocurrency including cold storage, hard wallet, and more. Check out Part 1 to get more useful information from Brad Mills on cryptocurrency!

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In episode 144 Part 1 of the AMPM Podcast, host Manny Coats interviews Bitcoin and cryptocurrency expert Brad Mills about how he got into trading in virtual currency and where he sees the monetary trend going. Brad also explains cryptocurrency terminology and gives tips to people who are just getting started in Bitcoin investment. Check out Part 2 to get more useful information from Brad Mills on cryptocurrency!

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In episode 143 of the AMPM Podcast, host Manny Coats interviews 7-figure Amazon seller team Ari Cohen and Chelsea Cohen. The Cohens share their secrets to delivering added value to their Amazon customers after clicking the "Buy" button. From email list building tips to using useful content to engage with customers, Ari and Chelsea Cohen reveal their best strategies for growing and retaining a growing Amazon business.

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In episode 142 of the AMPM Podcast, host Manny Coats interviews 6-figure Amazon FBA seller and manufacturer Angie Chacon. She goes over her experience of starting life over and beginning with nothing to making over $500K per month on Amazon in addition to starting her own manufacturing facility. Additionally, Angie speaks on building momentum when growing you Amazon business by cutting failed products quickly and introducing new products often.

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In this bonus episode of the AM/PM Podcast, host Manny Coats reveals a ninja tactic to match product reviews with the customers that ordered your product and left a poor review. When customers leave a bad review, sometimes it is due to the product being delivered damaged or does not work as expected. The Helium 10 Chrome Extension offers an opportunity for members not to seek redemption with the customer who left the scathing review, but also find out who they are so members can address them directly.

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In episode 141 of the AM/PM Podcast, host Manny Coats interviews Amazon FBA seller and corporate sales expert Rolando Rosas about the importance of establishing your Amazon business brand to stand out from competitors. Additionally, Rolando emphasizes getting into the minds of your target audience and creating direct lines of communication to give them the information they seek to increase conversions.

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In this bonus episode of the AM/PM Podcast, host Manny Coats goes over the aspects of the CPR (Cerebro Product Rank) method for achieving top ranking for your preferred keywords. The CPR method uses the famed medical term for resuscitation as an allegory for reviving one’s product ranking for keywords using the power of Cerebro, Helium 10’s newest and most powerful tool for optimizing keyword ranking and reverse ASIN capabilities.

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In episode 140 of the AM/PM Podcast, host Manny Coats interviews 7-figure Amazon seller and serial entrepreneur Norman Farrar on the importance of adding perceived value to your products to increase sales. Norman also discusses other factors that can affect your private label sales such as product packaging, product sourcing, competitive product pricing, effective product research, and more.

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In episode 139 of the AM/PM Podcast, host Manny Coats interviews serial entrepreneur and 7-figure Amazon seller Manuel Becvar, creator of Import Dojo and AsiaInvest.com. Manuel explains the finer points of how to choose a good Chinese supplier for your Amazon FBA business, the warning signs of a bad supplier, traveling to China, and what to do before committing to any one manufacturer.

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In episode 138 of the AM/PM Podcast, host Manny Coats talks with 6-figure Amazon FBA Seller Lynette Cano regarding bootstrapping an Amazon FBA business and how to deal with hackers breaking into your Amazon seller account. She shares her Amazon fraud experience and how to best deal with both getting your money after having it stolen and Amazon customer service team regarding the fraud.

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In episode 137 of the AM/PM Podcast, host Manny Coats interviews 7-figure Amazon seller Ryan Rigney, the attorney by day and Amazon ninja by night. Ryan discusses how he balances his two jobs by enlisting the help of virtual assistants, Amazon tools, social media, and more. He also stresses the importance of having strong sales funnels in place to continually capture your audience and drive them to your product listings.

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In episode 136 of the AM/PM Podcast, host Manny Coats interviews Amazon FBA seller newcomer Greg Alper and discusses having two Amazon businesses, how Amazon FBA stacks up against Shopify, and how he grew his initial investment of a few thousand dollars into his successful businesses today; Greg also speaks on the importance of building good relationships with your suppliers and how it affects your product sourcing.

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In episode 135 of the AM/PM Podcast, host Manny Coats discusses how to sell products through Amazon FBA that you are passionate about and are personally invested in. Chris also discusses the many lessons he learned when he first started his business and how to avoid letting the workload take over your life.

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In episode 134 of the AM/PM Podcast, host Manny Coats speaks with Amazon seller Vitina Feo about the value or authentic products and how to combat fierce competition within your own industry. Vitina also discusses her winning strategies for attracting new customers and retaining existing ones through the power of email marketing and providing a personal touch.

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AM/PM Podcast Manny Coast interviews Amazon seller Sam Baig about scaling a new Amazon FBA business quickly; Sam also shares his tips and tricks to use content in emails to deliver value to customers and increase Amazon reviews.

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AM/PM Podcast Manny Coats speaks with Amazon seller and CMO of Freeeup.com Connor Gillivan about offloading repetitive and time-consuming tasks from your Amazon FBA business to freelancers so you can concentrate on growing your business. Connor also shares what tasks are better suited for outsourcing and how to protect your Amazon FBA account to keep your products safe while being worked on by multiple people.

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7-figure Amazon Seller and brand owner John Zhou provides valuable insight into the upcoming gathering of the Chinese government on major issues in the country, and the possibility of factory shut downs due to non-compliance of environmental law. If certain factories are shut down temporarily or permanently, what will be the effects on Amazon sellers who source their products from China? Additionally, John shares his own personal Amazon journey and gives his two cents on tactics that have made him successful in the Chinese Amazon landscape.

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Amazon FBA veterans will tell you about the early mistakes they made when they first began selling with Amazon FBA, but there are some faux pas that even veterans still make that may be cutting into profits for Amazon Sellers. 7-Figure Amazon FBA All-Star Kevin King is back to discuss the 5 major mistakes that many Amazon Sellers make that can stifle growth and slow sales.

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Selling on Amazon FBA For Beginners: We typically have very successful Amazon FBA sellers on the podcast. In today's episode we interview Tony Bennett, a rather new Amazon seller, so we can get a beginner's perspective on how to sell on Amazon FBA.

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Liran Hirschkorn talks about how he started selling on Amazon with a $5K investment and is now on pace to sell $2MM per year on Amazon FBA. If you want to learn how to sell on Amazon, how to launch products on Amazon, how to outsell your competitors, tune into this episode of the AM/PM Podcast.

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$10,000 Investment to $65,000 per Month Selling on Amazon FBA - Dean Christener

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If you ever struggled to figure out what to sell on Amazon FBA, then you must watch this episode of the AM/PM Podcast. Carlos Alvarez has been selling on Amazon for over a decade and has sold everything from “adult novelty” products to live insects.

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If you sell on Amazon FBA and you're looking to drive traffic from external sources, don't miss out on this episode of the AM/PM Podcast! Discover how to track sales from external traffic sources, how to test which products to sell on Amazon without spending a fortune, and more!

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There's nothing more devastating than getting a 1-star review as your very first Amazon review on a newly launched product. Perhaps a sneaky competitor posted a negative review. Today we talk about what you can do if and when this happens to you

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If I know I can turn a $250,000 Loan into $500,000 in profit, why would I not take it? Here's my take on why you should always take the Amazon loans and why I think Amazon offered me $250,000 after I filled out their questionnaire.

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Time flies by so fast. I have now been selling on Amazon for a year and a half now. In this episode, I talk about my numbers from the last few months as well as changes and things that I have done recently to get me closer to my goal of achieving $4 Million in sales this year if not, more!

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If you are just launching a product or you have a product that has less than 5 reviews, then a new program called the "Early Reviewer Program" that was just rolled out by Amazon might just be what you're looking for.

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Many of the new and aspiring Amazon FBA sellers are still stuck and baffled at the processes involving product selection. In this episode, I interview the Founder and CEO of Viral Launch, Casey Gauss, and he introduces a new tool that can help with the daunting task of product selection.

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Amazon is a platform that is constantly evolving. What may have been within terms of service last month, might get you suspended this month. In this episode I speak to Cynthia Stine, and she shares nightmarish stories on the countless suspensions she has worked on and how those sellers got to that point.

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There's only one of you, and only so many hours in the day. To grow, you need to offload tasks to other people. Outsourcing tasks is a smart, inexpensive alternative to hiring a somebody locally, and you may just get a new hire that is faster, better, and more loyal than somebody local. I dive into this subject with the founder of OnlineJobs.ph, and I leave no stone unturned.

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We bring back Ashlin Hadden to talk about this exciting new opportunity for amazon sellers outside of the USA to protect their account against suspension.

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Are you thinking about selling your business? In this episode, I talk with Joe Valley from Quiet Light Brokerage, and he releases a flood of incredible information on how you can set your business up for top dollar and when you should sell your Amazon Private Label business.

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$110,000 in sales per month selling on Amazon. In this episode, husband and wife, Colin & Angie Raja, shares how their partnership enabled them to gain success selling on Amazon.

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Age does not really matter when it comes to selling on Amazon. In this episode, Anthony Bui-Tran, a fresh out of college student, shares how he is crushing it on Amazon part time while maintaining a full time day job.

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Due Diligence is one of the keys to success. Listen to this episode and find out how I discovered Amazon has been incorrectly charging us excess shipping fees for each unit sold, and what I did to resolve it.

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I interview Ashlin Hadden about an amazing new Amazon Suspension Insurance you can get right now, as well as the top 10 most common insurance questions asked by Amazon Private Label sellers.

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Find out if one of the more popular categories is now ungated, and see what Manny Coats & Guillermo Puyol have been up to the past month, including their China trip for sourcing products.

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Jenny wanted to make $1,500 per month to pay her mortgage but, ended up making over a quarter million dollars last year. In this interview, Jenny talks about her journey and drops gold nuggets along the way.

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Some of the old ways you knew when selling on Amazon may apply less or may no longer apply at all. In this podcast, Manny Coats talks with Augustus Kligys on new and better ways to sell on Amazon.

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Multi-Channel fulfillment and Private Labeling. Listen to this Episode as Fred McKinnon shares his success story on how he turned an investment of $100 to $14 million PART TIME!

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Amazon owes you money and you might not even know it! In this special episode of the AM/PM Podcast, Manny Coats, introduces a NEW tool in the Helium 10 suite: Refund Genie.

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Regis Friend Cassidy shares the tactics and strategies he used that enabled him to just crush it in 2016!

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Having a high return rate may mean you have a substandard product. This does not only affect your sales and profit but will also hurt your Amazon account ratings which could lead to a suspension. Amazon definitely frowns upon sellers having a high return rate. Listen to this episode and find out how you can track returns and prevent further headaches.

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In this value-packed episode, Manny Coats and Kevin King reveal the special project they've been working on for the past few months. (They also reveal the only place where you can download the famous 'Brain Dump Webinar' replay.) Don't miss out!

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Your Private Label Product packaging is as important as its content. Not only does good product packaging ensure that customers get your product intact and undamaged, it also increases the perceived value of the actual product itself. In this AM/PM FAQ episode, we go over the topic of product packaging and what Amazon does and doesn't do for you when you send your items to their warehouses.

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Long term storage fees are right around the corner! If you haven't yet checked how much you'll be charged be sure to listen to this episode of the AM/PM Podcast.

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Jeff Nelson has been selling on Amazon for under two years and has successfully built his business to the $200K per month mark. In this interview he shares lots of golden nuggets about how he got to where he is now.

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2016 was a very interesting year for me as it was my first full year selling on Amazon FBA. In this podcast I share my results as well as some of the major happenings during December.

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Expanding an Amazon FBA business to a different marketplace seems to be the next logical step for most successful sellers. In this episode we discuss why you should or should not expand outside of Amazon.

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When looking for a product to sell on Amazon it is very important to consider how profitable the product could be. Making the wrong decision here could mean the difference between having a successful private label brand and a catastrophic failure. In this episode we share what we look for in the products we consider to private label.

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Selling on Amazon can be quite exhilarating and profitable, but unfortunately if you do it for long enough it's likely one of your products will flop. In this FAQ we talk about how to exit a failed product.

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Getting reviews under the new terms of service seems to be a challenge most Amazon sellers are facing. In this FAQ we discuss how to get customer reviews, what's OK to do and what will get you in trouble.

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Product research tools such as Jungle Scout can sometimes show inaccurate results. In this FAQ we go over the reason behind this and what we recommend to do about it.

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Mike Peterson talks about how he went from zero to over $2500 per month on the Merch by Amazon program selling shirts, and shares his strategies on what has worked and not worked for him.

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Peter Humleker shares how he is crushing it part time selling health supplements on Amazon, and the secrets he uses to dominate his niche.

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Manny Coats got approved for an Amazon Loan! How cool is that! Listen to this episode and get some insights on what you would most likely need to get your Amazon loan approved.

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Getting paid daily on Amazon is a luxury that used to be reserved to individuals with older "grandfathered" accounts. Now with Payability, Amazon sellers can get paid daily! Learn more about Payability on this episode of the AM/PM Podcast.

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In this income report I invite you to peek behind the curtain of my business and take a closer look at the REAL numbers behind a successful Amazon FBA Business.

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In this value-packed interview Jason Katzenback discusses the top 5 obstacles that prevent Amazon sellers from becoming as successful as they could be. Be sure to listen to this entire episode of the AM/PM Podcast.

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Michael Essek tells us the approached he's used to take his Amazon Merch business to $8,000+ in profits per month.

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If you've ever struggled with cashflow issues in your Amazon business, this is a must-listen episode. I recently met Will Moffet from Upfund in a conference and I shared how my fast business growth had turned into cashflow issues trying to 'float' all that inventory. Unfortunately at the time we met I hadn't yet sold for a year on Amazon so I wasn't able to raise cash from traditional lenders so I felt I was out of luck. Will told me how to raise cash fast through Upfund and I was hooked! I was able to raise $56,194.57 in two weeks.

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I recently got denied about 5 times for Brand registry. This was a super-frustrating process so I thought I'd try and save you some time and frustration with some nuggets on getting brand registry approved.

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In this episode of the AM/PM Podcast we talk to Glen Zubia, a successful Amazon Merch seller that goes over the process that has allowed him to sell up to $4,000 per week on Amazon's Merch program without spending a dime on inventory.

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Mike Ward sells Halloween Costumes - Millions of dollars worth. He talks about his business in this episode of the AM/PM Podcast

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Casey Gauss shares tips and tricks from his experience gained from launching over 10,000 products on Amazon.

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Mike McClary sells over $2 Million per year with Amazon. In this value-packed interview we go over:

Sales Price Band: your product has to be within this amazon set price point or they take away the buy box from everybody. You can get this sales band adjusted and we talk about how to do this.

How to handle a hijacker

How has Mike adjusted his launch strategies now that incentivized reviews are no longer allowed?

We talk trademarks and infringement issues

Creating and using an Amazon Brand Page to drive traffic to so you can track that traffic.

Using some companies to make Youtube Videos for your products - we list one that Mike uses.

Setting up your Shopify site for increased sales

Optimizing your shopify site for Google SEO + Retargetting = More sales

Using Product Listing Ads - using Google Merchant Account.

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In a surprising announcement, the giant online retailer Amazon.com has announced it is closing the Fulfillment By Amazon program to new sellers during the Q4, 2016 period. Listen to this emergency podcast for all we know about these surprising news.

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As a private label business grows bigger, one of the inevitable struggles we must go through is keeping up with the constant demand for cash. The higher your sales, the bigger the amounts of cash you must pay to your suppliers for inventory. These massive orders must usually be paid in advance and the money is tied of for weeks, if not months, until they cycle repeats itself. In this episode I talk about a creative way I recently used to help me 'float' my Q4 inventory.

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In this Q&A session we answer two FBA High Roller's questions. Thank you Brandon Clubb and Antonio Tocco for sending your questions in.

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In a surprising announcement, Amazon has now made the use of review services a prohibited activity.

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I recently got one of my main product listings shut down by Amazon over an intellectual property claim. In this episode of the AM/PM Podcast I go over what happened in detail, and what we've been up to for the last few weeks.

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While I was checking my stats recently, I noticed my sales were lower than usual for one of my ASINs, when I looked closer I noticed my product listing title had changed. In this episode of the AM/PM Podcast I detail what happened and how I was able to get it resolved.

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Back in Episode 1 of the AM/PM Podcast I set an ambitious goal of reaching $250,000 in sales in my first year. I am glad to report I have just surpassed the $1 Million mark. It's been a fun ride! Listen to find out what's next...

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Amazon is ever-changing, because of this, FBA sellers must always stay on top of what is currently working. If you've followed the AM/PM Podcast for any length of time, you'll probably know we're always testing. Recently we've been testing listing titles, and boy are we seeing results! Listen to this episode of the AM/PM Podcast to learn more about our findings.

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Matt goes into Amazon Marketing Services (AMS) and drops a big fat gold nugget as he shows us how he uses this to advertise on his competitors' product pages. He also talks about creating a Vendor Express account using an unimportant product in order to leverage the Vendor Express advantages on all your strong products.

He also shares some life hacks on how he keeps focused on revenue-generating activities and doesn't allow himself to get bogged down by the multitude of things a private label seller must do to keep the machine running. Don't miss out on this fantastic interview!

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Breaking News: Amazon is now blocking specific ASINs to make it more difficult for counterfeiters to sell unauthorized merchandise. Retail arbitragers could suffer costly consequences... time to switch to private label?

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Dealing with an upset customer can be tricky. In this episode I talk about how I turned an angry customer into a happy one and got a 5-Star product review and 5 Star Seller Feedback as well.

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Private Label Lawyer, Suzi Hixon talks about things every private label seller should do to protect their brand from hijackers. She also shares tips on how to deal with hijackers if your listings have already been taken over by hijackers.

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If you have ever considered selling on Amazon.ca or you think you might eventually expand into the Canadian marketplace, you want to listen to this episode. There is a notoriously big company that is, in essence, hijacking thousands of products and selling them on Amazon.ca. Listen here to find out the details so you can determine if your brand has been affected.

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The sales numbers on SellerCentral only tell a partial story, but if you’re making decisions based on those numbers you could be making faulty business decisions. With HelloProfit you can quickly and easily look at the big picture, plug the leaks and find the hidden gold mines in your business.

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Co-Founder of Hello Profit, Ryan Bredemeyer, dives deep into how he negotiates with Chinese Suppliers, visiting the Canton Fair and the secret to getting suppliers to show you the good products behind the curtains, how Trade Companies may be better than you think, how to get better pricing, how being nice pays off big, and so much more as we dive deep into his sourcing knowledge.

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Amazon keyword tools, and all software tools in general can save you lots of time in your listing creation and listing optimization process, but you must use these tools intelligently to stay out of trouble. This episode of the AM/PM Podcast explains why all the tools in the world cannot replace common sense and due diligence.

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Amazon recently updated their terms of service in regards to reviews, and more specifically, who can leave a review. In this podcast episode you'll learn how this affects you and your product launches.

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If you've been selling on Amazon for any length of time you've probably been close to running out of inventory at some point. But how should you react? This episode of the AM/PM Podcast goes over a controversial strategy that goes against what most sellers do when running out of inventory.

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Magnet was just released! Magnet is a keyword research tool for Amazon sellers who do not want to spend hours upon hours going from website to website and tool to tool looking for the best keywords to rank on the Amazon result pages. This tool allows you to quickly and easily discover the keywords your highest-ranking competitors use to rake in the profits.

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It's been a couple weeks since our last podcast... In this episode we go over what has happened in the last few days that kept us from posting.

We discuss what Manny has been up to and why there were no podcasts in the past couple of weeks.

We talk about Gui's vacation.

Manny's listing getting blocked by Amazon.

Manny's first Prime Day experience and sales numbers.

Why Manny decided to stop all his PPC ads prior to Prime Day.

We talk about the new Helium 10 tools that rock!

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Having great product images is of the outmost importance if you want your private label product to do as well as it can do. Bad product images can very negatively affect conversions. Listen to this episode to make sure you are not making these mistakes.

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Ever wondered what to do when your Amazon private label product gets hijacked by foreign sellers? This is one of the questions Manny Coats addresses in this Q&A session.

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Ever wondered how to negotiate with your private label product supplier to get the best deal? In this episode Manny Coats goes over his money-saving tactics.

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In this Q&A Session Manny Coats covers his keyword strategy and where he places keywords for maximum impact. He also discusses the tools he uses to manage his cashflow and inventory.

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In this episode Manny Coats breaks down his revenue and earnings for May, 2016.

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What to do with back-end keywords that are not ranking? Manny covers this question along with other PPC-related question on this Q&A Session.

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Many Amazon FBA sellers are currently struggling with sales. After many, MANY hours of testing Manny Coats has likely found one of the culprits. Don't miss this episode of the AM/PM Podcast

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Discover how to get ready for Q4 selling on Amazon FBA and learn how to pick your first private label product in this Q&A Session of the AM/PM Podcast

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In this interview, Jungle Scout's Greg Mercer talks about split-testing, keyword optimization, review services, and even goes into a special announcement as well as a great discount on Jungle Scout for the listeners of the AM/PM Podcast.

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Discover how to break down your private label product's total cost and how to optimize your Amazon sponsored ads in the latest Q&A session of the AM/PM Podcast.

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Peter Zapf from Global Services - Freight Forwarding 101 - Alibaba alternative, negotiating with suppliers, Setting up Quality Control criteria, defending against fraud, shipping rates, when to use Air vs. Sea, palletizing, certifications, Insurances, Pre-Shipment expenses, How much deposit you should pay, Trade shows in China you should attend.

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When it comes to selling on Amazon, seller feedback is very important. In this episode we talk about how to deal with a bad seller rating, and we also go over how to create a new brand within the same Amazon seller account.

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Manny Coats interviews Amazon sponsored ads (PPC) expert, Bryan Bowman and uncovers a wealth of information on PPC strategies for beginner Amazon sellers as well as seasoned pros.

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Unresponsive suppliers can be a pain to deal with, in this Q&A session we go over how to craft your emails for fast responses and we also cover the criteria Manny Coats uses to 'pull the trigger' on his private label products.

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A secret inside this episode is for your ears only. Should you choose to pass it around be sure not to devalue the content shared here.

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Manny Coats goes over the importance of running a PPC campaign (even if it is at a loss), and how he strategically uses Amazon PPC campaigns to generate massive gains regardless of the success of each individual campaign.

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Manny Coats addresses the popular question about how many reviews are required to launch a private label product on Amazon.com

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Should you enter into a purchase contract agreement with your suppliers? Should you focus on building a brand when launching your first few products? Get the answers to these questions about selling on Amazon FBA in this Q&A session.

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In this Q&A Session we touch on the process to get your supplier to ship your products by boat and we talk about how to get your images to conform to Amazon's specs.

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Amazon PPC expert, Brian Johnson joins Manny Coats for an awesome value-packed interview.

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This recent Amazon algorithm change could have costed me around $30K per month if I wouldn't have detected it. In this episode I share how to be sure it's not affecting your sales.

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In this episode we go over the pros and cons of having Amazon label your products for you and we also discuss how to expand a product line in a competitive market.

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When it comes to selecting a product to private label, most people recommend staying with light and small items. In this podcast Manny Coats reveals his new strategy for the future.

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What's the Minimum Investment to Start Private Labeling & Should I Private Label a Product With Multiple Competitors? Find out in this latest Q&A session of the AM/PM Podcast!

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Ever wondered how to create multipacks and product bundles to increase profitability? And did you ever find your suppliers' MOQs are too high? In this episode we answer two listener's questions on these very subjects.

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Steve Raiken and Jamison Philippi join the AM/PM Podcast for a value-packed interview where we discuss the pros and cons of retail arbitrage and private label.

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When dealing with suppliers you will likely hear about "FOB" pricing and inflated sample prices. In this episodes of the AM/PM Podcast we address these issues.

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Some interesting changes taking place in the Amazon selling space. We address some of these issues in this latest episode of the AM/PM Podcast

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Steve Raiken and Brandon Fields get their questions answered in this Q&A session where we go over how to get your products customized by your supplier and how to safely pay for inventory.

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Manny Coats generated $120K+ in sales on his first 90 days selling on Amazon. In this episode he reveals the exact strategy he uses to launch brand new products on the Amazon platform.

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New Amazon sellers are often confused about what fees they will be charged for. In this episode Manny Coats goes over FBA fees and Referral fees.

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This crazy-obscure, super-niche product generates around $2,200 per month in sales and just under $1,600 in profits. In this Episode Manny details what he did to break into this market and dominate.

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When selling private label products on Amazon most beginners have a product centric mentality. In this episode Manny and Gui discuss the importance of building a customer centric brand.

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How to get negative seller feedback removed and how to proactively work on keeping good ratings coming in is of crucial importance to every seller in the Amazon marketplace. In this episode Manny goes over the topics of seller feedback.

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Amazon recently made an update to the keyword character allowance. Find out everything there is to know about it here.

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Pricing your private label products will be some of the most important decisions you'll make in your business. In this episode of the AM/PM Podcast I go over a few different pricing strategies I've used in the past and I go over different pricing experiments conducted by well renowned universities.

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Discover how one mistake cost me over $144K - and the steps I'm taking to prevent that from happening ever again.

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When you’re starting out selling private label products, it’s recommended you take the path of least resistance. In this episode I go over 13 products I would recommend avoiding and how I came about that list.

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SCRIBBLES is the ultimate Amazon Listing Optimization tool! SCRIBBLES helps you ensure all of your juicy keywords are included in the title, bullet points, and your keyword fields. SCRIBBLES saves you TONS of time and keeps you organized so you don't forget any of your valuable money keywords.

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I recently started selling private label products on Amazon and I’m totally stoked with the results I’ve been able to achieve. During the month of December (my first full month selling on Amazon) I generated a total of $75,762.35.

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Are you wondering what price range to shoot for when choosing products to private label? In this episode we discuss pricing strategies, how to get reviews early on after your product launch and setting goals for your private label business.

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Now that you have your product idea ready, it's time to find a supplier. In this episode we'll go over everything you need to do when dealing with suppliers from Alibaba.com.

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In this series we’ve covered why and how you should get started with selling private label products on Amazon, finding product ideas and what products you should avoid. Today we dive in deeper by scoping out the potential competition.

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Product selection is critical to the success of your private label brand. Today we go over which products to avoid, and we also discuss some ninja research tactics that will help you hone in on killer products.

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Wondering how to get started selling on Amazon and why you should do it? Great! Manny Coats explains the first steps you should take in order to start an Amazon private labeling business.

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Are you worried of getting scammed on Alibaba? One of the roadblocks for most beginner Amazon sellers who want to import goods from China is the fear of getting scammed and losing their hard-earned money. In this podcast Manny talks about Alibaba Trade Assurance, what it is, and why you should be using it. (Especially if you’re just starting out or you’re a first time buyer.)

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Manny discusses review services and how your product ideas might be getting stolen. If you're using review services for your Amazon private label products, check this out!

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The podcast’s name comes from Manny’s desire to help you create passive recurring income at all hours of the day (AM & PM).

This episode is more of an overview of what’s to come and an introduction to Manny so you can learn why you should listen to him, and what’s in it for you.

AM/PM Podcast: Recent Episodes

Tim Jordan