Marketing School Podcast: Recent Episodes
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In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion as they introduce new AI tools, the significance of case studies in securing deals, the creation of effective memos for team alignment, and book recommendations that can aid in professional growth and […]
The post NEW AI and Tech Recommendations for Agencies appeared first on Marketing School Podcast.
In episode #2865, Nerds has proven that one product innovation can completely transform a brand. Eric Siu and Neil Patel break down how Nerds, and even Stanley Cups, became powerhouses by pivoting their strategies—and what you can learn to apply to your own business. Don’t forget to help us grow by subscribing and liking on […]
The post How Nerds Candy Went From $50M To $500M appeared first on Marketing School Podcast.
In episode #2864, Eric Siu and Neil Patel share key lessons from speaking at This Is Marketing in Frankfurt, Germany. They reveal what to look for in event attendance numbers, the power of focus for long-term success, and why they’re scaling back on events. Stick around! Don’t forget to help us grow by subscribing and […]
The post Are Events Worth It? Here’s What We’ve Learned appeared first on Marketing School Podcast.
In episode #2863, Eric Siu and Neil Patel discuss various innovative tools and strategies for maximizing content marketing effectiveness. They highlight the importance of omnichannel marketing and the role of AI in driving business growth. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP […]
The post Marketing Tools You Shouldn’t Live Without appeared first on Marketing School Podcast.
In episode #2862, Eric Siu and Neil Patel collaborate with Hubsot’s Marketing Against the Grain podcast, hosted by Kipp Bodnar. They discuss the future of marketing, focusing on SEO, AI’s impact on search, and the importance of adapting to new trends. Don’t forget to help us grow by subscribing and liking on YouTube! Check out […]
The post New SEO and AI Strategies You Should NOT Miss! appeared first on Marketing School Podcast.
In episode #2861, Eric Siu and Neil Patel reveal two free tools to boost your content strategy. They discuss “Radar” on X, a real-time social listening tool for tracking trends, and TikTok’s Creator Insight Tool, which highlights high-demand, low-supply topics. Perfect for marketers looking to stay ahead on social trends and content ideas! Don’t forget […]
The post What You Need to Know About X’s FREE Social Trend Tool appeared first on Marketing School Podcast.
In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion about challenges and strategies related to lead generation, particularly through YouTube ads. They also discuss expanding skill sets, innovative marketing strategies, and navigating sales challenges. Don’t forget to help us grow by […]
The post Proven YouTube Lead Gen Tactics from Agency Leaders appeared first on Marketing School Podcast.
In episode #2860, Eric Siu and Neil Patel explore how AI-driven sales reps and new pricing models are transforming the game, from increased efficiency to potential disruption. Discover what this means for the future of sales! Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling […]
The post AI SDRs & New Pricing Models Might Destroy Outbound Sales appeared first on Marketing School Podcast.
In episode #2859, Eric Siu and Neil Patel discuss the implications of AI, particularly ChatGPT, on the marketing industry. They explore the potential for AI to replace certain roles, the importance of adaptation, and the evolving role of marketers as they leverage AI tools to enhance productivity. Don’t forget to help us grow by subscribing […]
The post Will AI Take Over Marketing? Lessons from 2 Years of ChatGPT appeared first on Marketing School Podcast.
In episode #2858, Eric Siu and Neil Patel discuss the emergence of new tools for marketers, particularly focusing on bolt.new, which simplifies the app development process. They also highlight the enduring relevance of blogging, especially in generating leads and revenue, despite the growing popularity of video platforms like YouTube. Don’t forget to help us grow […]
The post Bolt.new Will Change The Game For Marketers appeared first on Marketing School Podcast.
In episode #2857, Eric Siu and Neil Patel explore the fierce competition between Beehive vs. ConvertKit and SEMrush vs. Ahrefs. They share insights on how these “marketing wars” drive engagement and the best strategies for comparing products effectively to boost conversions. Don’t forget to help us grow by subscribing and liking on YouTube! Check out […]
The post The Latest SAAS Beef: Who’s Really Winning Out? appeared first on Marketing School Podcast.
In episode #2856, Eric Siu and Neil Patel discuss the transformative impact of AI in legal work, where AI can now produce legal briefs at a fraction of the cost, the concept of the Chief Automation Officer (CAO) as a vital role in modern companies, and the implications of AI on employment. Don’t forget to […]
The post Do You Want Your Lawyers Using ChatGPT? A Debate appeared first on Marketing School Podcast.
In episode #2855, Eric Siu and Neil Patel discuss the economic outlook following elections, the importance of interest rates and inflation in shaping the economy, media bias, and the rise of podcasts as a trusted media source, contrasting it with traditional media. Don’t forget to help us grow by subscribing and liking on YouTube! Check […]
The post Will Demand Boom After the Election? appeared first on Marketing School Podcast.
In episode #2834, Eric Siu and Neil Patel discuss the recent launch of YouTube’s features aimed at enhancing community engagement, providing more visibility for smaller creators, insights from top-performing ads, and the dynamics between personal and corporate branding. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s […]
The post YouTube Launches ‘Hype’ to Incentivize Small Creators appeared first on Marketing School Podcast.
In episode #2834, Eric Siu and Neil Patel discuss Jeff Bezos’s acquisition of the Washington Post as a strategic move for Amazon, the future of in-flight connectivity with United Airlines’ partnership with Starlink, and the challenges of brand marketing in marketing campaigns. Don’t forget to help us grow by subscribing and liking on YouTube! Check […]
The post The Genius of Amazon Owning The Washington Post appeared first on Marketing School Podcast.
In episode #2833, Eric Siu and Neil Patel discuss the role of TikTok and X in shaping public perception on Trump vs. Harris debate, the importance of transparency in food marketing, and innovative marketing strategies like Pizza Hut’s resume delivery service. Don’t forget to help us grow by subscribing and liking on YouTube! Check out […]
The post The Marketing Trick That Gave Trump a HUGE Edge Over Kamala appeared first on Marketing School Podcast.
In episode #2832, Eric Siu and Neil Patel discuss the launch of Lunchly, a new snack product by influencers MrBeast, Logan Paul, and KSI, and raises questions about its health implications for children. They then transitioned into MrBeast’s approach of only hiring A players, and insights on AI overviews and their impact on SEO. Don’t […]
The post MrBeast, Logan Paul & KSI’s Epic Collab: Genius Yet Controversial? appeared first on Marketing School Podcast.
In episode #2831, Eric Siu and Neil Patel discuss the often overlooked aspects of AI and marketing, emphasizing that the real money lies in the ‘ugly’ and ‘boring’ parts of the business. They highlight the importance of analyzing data, focusing on proven strategies, and the value of community and connections in marketing. Don’t forget to […]
The post The Money in Marketing AI is in the Ugly, Not the Sexy appeared first on Marketing School Podcast.
In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion as they explore new outreach tools, the importance of personal connections in client engagement, insights from the HubSpot Inbound Conference, and innovative technologies that can enhance agency operations. Don’t forget to help […]
The post Agency Tools on the Bleeding Edge appeared first on Marketing School Podcast.
In episode #2830, Eric Siu and Neil Patel explore the marketing strategies behind Dude Wipes, the importance of community and networking for business growth, as well as the evolving landscape of app development and monetization. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP […]
The post The Marketing Playbook Behind the $200M Company, Dude Wipes appeared first on Marketing School Podcast.
In episode #2829, Eric Siu and Neil Patel discuss the role of AI and its reception among different generations, the challenges businesses face with algorithm updates, the significance of effective financial management, and the need for strategic spending in marketing. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more […]
The post AI in ads divide consumers, Should you constantly be making tweaks after algorithm updates?, and Perplexity is running ads during Monday Night Football appeared first on Marketing School Podcast.
In episode #2828, Eric Siu and Neil Patel discuss the financial performance of OnlyFans, the concept of ‘founder mode’ in business, sales strategies, the alignment of sales and marketing efforts, and the significance of data in understanding market dynamics. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of […]
The post Exploring OnlyFans P&L (Profit and Loss) appeared first on Marketing School Podcast.
In episode #2827, Eric Siu and Neil Patel discuss how AI-generated content is perceived to be taking traffic away from traditional publishers, insights from Danny Sullivan regarding SEO recovery strategies, and the need for modern brands to focus on building mental availability. Don’t forget to help us grow by subscribing and liking on YouTube! Check […]
The post Google’s AI Overviews slammed by news publishers, sites that are susceptible to google’s HCU, Why brand authority matters in SEO, Key takeaways from Google’s search liaison, and How to turn marketing from Bllsht to holy sh*t appeared first on Marketing School Podcast.
In episode #2826, Eric Siu and Neil Patel discuss their experiences with high-profile events like the All In Summit, the true value of such marquee events for networking and lead generation, and the effectiveness of different social media platforms, particularly LinkedIn and X, in driving traffic and generating leads. Don’t forget to help us grow […]
The post Should you be spending big money to attend marquee events?, Is LinkedIn or X more powerful?, and How we speak on multiple topics per year at live events appeared first on Marketing School Podcast.
In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion about the importance of quality content, effective marketing strategies, and the role of AI in content creation. Get insights on successful lead generation methods, focusing on referrals and partnerships in driving business […]
The post The Ultimate Strategy Showdown for Traffic, Retargeting, and Referrals appeared first on Marketing School Podcast.
In episode #2825, Eric Siu and Neil Patel discuss the potential downsides of YouTube shorts, the importance of long-form content for better engagement and revenue, the challenges faced by Bolt.com as it navigates a messy situation with investors and a decline in performance, and the advantages of business acquisitions over paid media. Don’t forget to […]
The post Why shorts can crush your YouTube longform performance, People who say there is no such thing as bad press is wrong, and Why business acquisitions CRUSH paid media appeared first on Marketing School Podcast.
In episode #2824, Eric Siu and Neil Patel discuss the integration of AI in SEO workflows, traditional marketing strategies that remain effective, the importance of critical view of awards and recognition in marketing, the challenges of hiring in the current economic climate and the role of AI in enhancing business operations. Don’t forget to help […]
The post SEO workflows that 10x your speed and save on headcount, Old marketing that still crushes today, Is it worth submitting to your business to the Inc 500 and for other awards?, and more appeared first on Marketing School Podcast.
In episode #2823, Eric Siu and Neil Patel discuss the differences between 10x and 1000x marketers, the implications of smartphone technology on privacy, the future of data collection in health monitoring, effective copywriting techniques, and the critical understanding of customer lifetime value (LTV) in marketing strategies. Don’t forget to help us grow by subscribing and […]
The post The 10x marketer vs the 1000x marketer, The 3 questions that make copywriting instantly work, and LTV, the number one metric marketers get wrong appeared first on Marketing School Podcast.
In episode #2822, Eric Siu and Neil Patel discuss how Costco’s $1.50 hot dog serves as a loss leader to attract customers, the importance of founders being deeply involved in their businesses, and the pitfalls of overfunding in startups, suggesting that less funding can lead to greater revenue growth. Don’t forget to help us grow […]
The post The genius of the Costco $1.50 hotdog, How ‘Founder Mode’ will shift the tides of business, and Startups that raise less money grow revenue faster appeared first on Marketing School Podcast.
In episode #2812, Eric Siu and Neil Patel discuss the ROI of creators and influencers, the challenges of working with influencers, the effectiveness of micro and nano influencers, the importance of going where the attention is, the value of brand trust, and the impact of social media hate. Don’t forget to help us grow by […]
The post The ROI of creators is… 0?, and Brand trust: Why human attention beats algorithms appeared first on Marketing School Podcast.
In episode #2811, Eric Siu and Neil Patel discuss the potential pitfalls of hiring a CEO without proper involvement, hiring marketers, and the value of experience in different types of companies. They also briefly mention the podcast industry and the recent deal involving Alex Cooper. Don’t forget to help us grow by subscribing and liking […]
The post Can you hire a CEO and leave them alone?, The best CMOs work at ugly companies, and Alex Cooper jumps from Spotify to SiriusXM in $125 million deal appeared first on Marketing School Podcast.
In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion about the strategies on referrals, reconnecting with contacts during business trips, hosting dinners to build relationships, and adoption of AI. Don’t forget to help us grow by subscribing and liking on YouTube! […]
The post The Role of Referrals and Networking in Agencies appeared first on Marketing School Podcast.
In episode #2810, Eric Siu and Neil Patel discuss the challenges of trusting agencies for sales and demand generation in the early stages of a startup, the drawbacks of taking shortcuts, the power of words in marketing, the decline of cable TV and the rise of streaming services. Don’t forget to help us grow by […]
The post Why you can’t trust agencies, Power of words, Why depth and non-obvious content crush everything else, and Cable TV business crumbles appeared first on Marketing School Podcast.
In episode #2809, Eric Siu and Neil Patel discuss the possibility of creating a billion-dollar one-person SEO agency using AI, the Red Ventures selling CNET at a $400 million loss, and share personal experiences of dealing with failures and the challenges of cleaning up and rebuilding. Don’t forget to help us grow by subscribing and […]
The post The billion-dollar one-person SEO agency: Fiction or the future?, and CNET is sold for a $400M loss appeared first on Marketing School Podcast.
In episode #2808, Eric Siu and Neil Patel discuss the professionalization of Mr. Beast’s YouTube channel, the importance of avoiding bureaucracy in large organizations, the misconception of a four-day workweek, the opportunity to buy discounted exercise equipment from Costco, and the diminishing impact of using the term ‘AI’ in marketing. Don’t forget to help us […]
The post MrBeast goes corporate, How Costco sells $9000 exercise equipment for $100, and Is using the word “AI” in your marketing dead? appeared first on Marketing School Podcast.
In episode #2807, Eric Siu and Neil Patel discuss the importance of website speed and provide tips on how to keep a website fast, the impact of remote work on different generations, and share their insights on a successful top-of-funnel strategy for an astrology app. Don’t forget to help us grow by subscribing and liking […]
The post How long will people wait for websites to load in 2024? Survey says…, Why premature marketing diversification is a killer, Did WFH destroy a generation of workers?, and The astrology app that gets 50m TikTok views per month appeared first on Marketing School Podcast.
In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion about the pros and cons C Corp vs. pass-through LLC, salary vs. distribution, maximizing profit share, and tax implications. Don’t forget to help us grow by subscribing and liking on YouTube! […]
The post How Marketing Agencies Structure Finances: C Corp vs. Pass-Through LLC appeared first on Marketing School Podcast.
In episode #2806, Eric Siu and Neil Patel share their top marketing tools and tactics for Q3 2024. They highlight Overlap for repurposing YouTube content and Zaymo for enabling purchases within emails. They also discuss timeless strategies like live events, partnerships, and email marketing. Don’t forget to help us grow by subscribing and liking on […]
The post Our favorite marketing tools for Q3 2024, and Old marketing that still drives major ROI appeared first on Marketing School Podcast.
In episode #2805, we cover a portion of Neil Patel’s Webinar, focusing on boosting conversions, covering color psychology, personalization, high-converting landing pages, hero design, video use, detailed benefit lists, social proof, and best practices for CTAs and page design. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of […]
The post Lessons Learned from Analyzing 3000 Landing Pages Pt. 2 appeared first on Marketing School Podcast.
In episode #2804, we cover a portion of Neil Patel’s Webinar, focusing on conversion rate optimization and how to go from average to amazing. They discuss the importance of understanding your audience, optimizing landing pages, and implementing CRO strategies. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of […]
The post Lessons Learned from Analyzing 3000 Landing Pages Pt. 1 appeared first on Marketing School Podcast.
In episode #2802, we cover a portion of the 1.5-hour Agency Owners Association call, where Eric and Neil address questions from agency owners and provide insights and advice on launching a new product, hiring freelancers, leveraging media platforms, and more. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more […]
The post Strategies for launching a new product, Hiring freelancers for mundane tasks, Finding the right fit for your agency, Framework for hiring, and Leveraging media platforms for agency growth appeared first on Marketing School Podcast.
In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Find out the importance of finding a balance between reinvesting in the business vs. taking distributions and insights on acquiring companies, including different financing options and deal structures. Don’t forget to help us grow by […]
The post Profit Strategies for Agency Owners: Should You Distribute or Reinvest? appeared first on Marketing School Podcast.
In episode #2801, we cover a portion of the 1.5-hour Agency Owners Association call, where Eric and Neil tackle pressing questions from agency owners. The discussion covers crucial topics such as demonstrating the value of video to clients, discovering leads for a new agency, comparing valuations between retainer work and productized services, tracking offline conversions, […]
The post Explaining the value of video to clients, Finding leads for a new agency, Valuations for retainer work vs. productized services, Tracking offline conversions, and Using conversation intelligence tools appeared first on Marketing School Podcast.
In episode #2800, we cover a portion of the 1.5-hour Agency Owners Association call, focusing on the challenges and pitfalls of taking equity as compensation, the use of NPS feedback to improve agency performance, the importance of focusing on the right marketing service for clients, strategies for entering new industries, and the acquisition of distressed […]
The post Strategies for entering new industries, Acquiring distressed agencies for market entry, Challenges and pitfalls of taking equity as compensation, The use of NPS feedback to improve agency performance, and more appeared first on Marketing School Podcast.
In episode #2799, we cover a portion of the 1.5-hour Agency Owners Association call, focusing on scaling agencies and generating business leads through long-form content, the importance of case studies on LinkedIn, the effectiveness of awards and RFPs in B2B marketing, the shift from organic to paid SEM, and key factors for successful paid ad […]
The post Effective ways to generate B2B revenue, Importance of organic social media, Best mediums for long-form content, Building strategic partnerships with other agencies, and more appeared first on Marketing School Podcast.
In episode #2798, we discuss how SEO is evolving to include optimizing for multiple channels, the future of marketing involves leveraging influencer marketing with a focus on ROI, and why you shouldn’t get too caught up in personal branding on platforms like LinkedIn. Don’t forget to help us grow by subscribing and liking on YouTube! […]
The post What’s the future of SEO looking like, SEO as we know it is dead, how influencer marketing is moving into a more rigorous, metrics-driven era, and 100% of marketing and sales execs who post on LinkedIn… fail? appeared first on Marketing School Podcast.
In episode #2797, we discuss the Meta, Microsoft, and Google’s arms race, the strategy of going wide and narrow with social content, Steve Jobs’ secret organization at Apple, the challenges in the SEO industry, and the benefits of having an elite group of employees. Don’t forget to help us grow by subscribing and liking on […]
The post The Meta, Microsoft, and Google arms race, How Microsoft Teams crushed Slack like a cockroach, Why you should go wide and narrow with your social content, The secret organization that Steve Jobs created in Apple, and more appeared first on Marketing School Podcast.
In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Explore why you should tier clients based on their level of headache and evaluate whether they are worth the headache based on their overall value. Also discover affordable digital marketing conferences and CRM systems for […]
The post Should New Agencies Accept Bad Clients for Cash Flow? Pros & Cons Explained appeared first on Marketing School Podcast.
In episode #2796, we discuss the spread of disinformation on social media platforms and the potential need for regulation to address this issue, the results of the UBI experiment, the role of politicians, and the importance of purpose in people’s lives. Don’t forget to help us grow by subscribing and liking on YouTube! Check out […]
The post OpenAI tempers expectations with less bombastic, GPT-5-less DevDay this fall, Prediction: Social media will change in 2025 because of disinformation, and UBI experiment fails appeared first on Marketing School Podcast.
In episode #2795, we discuss the success of Ryan Reynolds and Hugh Jackman’s movies, the power of marketing and advertising, the profitability of high-end luxury stores at airports, and the resilience required to overcome adversity in business. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content […]
The post How Ryan Reynolds and Hugh Jackman hit $1B box office using this maxim, Do high-end luxury (Chanel, Gucci, etc) stores In airports make money?, and The businessman at bay appeared first on Marketing School Podcast.
In episode #2794, we discuss how large publicly traded companies tend to cut marketing during bad times, creating an opportunity for smaller businesses to acquire more customers, the potential recession, the role of rate cuts in stimulating spending and the marketing strategies of Donald Trump and Kamala Harris in the upcoming election. Don’t forget to […]
The post The stock market crash creates a marketing opportunity, What will happen to marketing as interest rates drop?, and The difference between Donald Trump & Kamala Harris’ marketing appeared first on Marketing School Podcast.
In episode #2793, we talk about AI-generated content and platform trust, censorship and government intervention, education and critical thinking, equal opportunity and hard work, and the downfall of Nike. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel […]
The post Elon Musk retweeted a parody Kamala Harris campaign ad without labeling it as misleading (an apparent violation of his own platform’s rules), and The fall of Nike was partly because of… performance marketing? appeared first on Marketing School Podcast.
In episode #2792, we talk about the MIT Neurosurgeon who decided to quit his job, focus on his health, and start a YouTube channel. The video he posted about his experience went viral, highlighting the power of authenticity. We also discuss diversity, equity, and inclusion (DEI) in the business world. Don’t forget to help us […]
The post The MIT Neurosurgeon who is now unemployed, and Microsoft & John Deere kill their DEI teams appeared first on Marketing School Podcast.
In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Explore the current market for buying and selling businesses, the importance of monthly recurring revenue (MRR) and contracts, the value of having a business that can operate without the owner, and the role of brokers […]
The post Making Your Creative Agency Attractive for Acquisition appeared first on Marketing School Podcast.
In episode #2791, we discuss the importance of virality in building a personal brand, the challenges of tracking ROI in marketing, the upcoming presidential election and its effect on ad inventory, the rise of GOP1 drugs and its potential impact on the beauty industry, and the shifts in DE&I initiatives in marketing. Don’t forget to […]
The post MrBeast’s mega influencer video lessons, Paramount ads manager brings TV and AI-powered creative to smaller businesses, and Top CMO concerns for the rest of 2024 appeared first on Marketing School Podcast.
In episode #2790, we discuss the importance of avoiding polarizing content in marketing, the need for unbiased AI models, the impact of selective information organization, the complexity of political ideologies, and the difficulties faced by founders. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling […]
The post The Olympics opening ceremony fiasco, Woke AI lies about history, and What it’s really like to transition from employee to entrepreneur appeared first on Marketing School Podcast.
In episode #2789, we discuss the impact of the CrowdStrike outage, how they handled the situation, and the negative press it generated. We also tackled the traits of effective executives that are explored through the insights from a book by Jay Paul Getty. Don’t forget to help us grow by subscribing and liking on YouTube! […]
The post CrowdStrike offers a $10 apology gift card to say sorry for outage, Olympic ad spending at record levels as streaming boom helps fuel demand, and What it means to be a real executive appeared first on Marketing School Podcast.
In episode #2789, we discuss Lakers’ investment in LeBron James’ son, the use of AI in marketing, the impact of interest rates on the economy, the rise of robot-operated factories, the potential of offshore recruiting, and reselling items on platforms like eBay. Don’t forget to help us grow by subscribing and liking on YouTube! Check […]
The post How the Lakers made a $7.9 million marketing investment with Bronny James, A unique way fortune 100 brands are using AI for marketing, Intuit cuts 2,000 employees to invest further in AI, and more appeared first on Marketing School Podcast.
In episode #2788, we discuss why AMD missed out on opportunities in the mobile and GPU markets, the importance of persistence and survival in business, as well as the need for focus and specialization in agency differentiation. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content […]
The post Why AMD lost to Intel/NVIDIA despite having a superior product, and How do you differentiate your agency? appeared first on Marketing School Podcast.
In episode #2787, we discuss the rise of influencers, the importance of managing your own social media accounts, the benefits of partnering with other agencies, and the value of building relationships over time. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and […]
The post Hailey Welch, Hawk Tuah Girl, signs with The Penthouse, Why Joe Biden’s Twitter is a joke, and The quickest way to grow your ad agency, join forces with others appeared first on Marketing School Podcast.
In episode #2786, we discuss how organic social media platforms like Reels, TikTok, and Shorts can help you become top of mind, the challenges of monetizing fame, the role of the media in shaping narratives, and the influence of woke advertisers on platforms and content. Don’t forget to help us grow by subscribing and liking […]
The post Why organic social rivals SEO today, Virality doesn’t mean more revenue – David Guetta man in finance song only hits 900k listens, Was ‘Stop Asian Hate’ fake marketing?, and more appeared first on Marketing School Podcast.
In episode #2785, we discuss the decline of affiliate marketing and the challenges faced by businesses and affiliates, the potential acquisition of HubSpot by Google, the impact of raising prices in SaaS companies, and Syed Balkhi’s smart WordPress M&A strategy. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more […]
The post Is it worth having an affiliate program after Google sacked so many affiliate sites?, HubSpot shares plunge 12% on report that Alphabet is shelving interest in acquiring software company, and more appeared first on Marketing School Podcast.
In episode #2784, we reference a study by McKinsey in 2015 that claimed a link between profits and executive diversity. We also discuss founders creating their own media channels and the influence of social media on brands. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content […]
The post Will diversity, equity, and inclusion make you rich?, You are the media now, and How TikTok comments pushed Converse to bring back discontinued sneakers appeared first on Marketing School Podcast.
In episode #2783, we discuss the importance of launching a product quickly to iterate and reach product market fit, the rise of in-house influencers and how companies can leverage their employees’ social media profiles, and Apple’s fee on ads and recommend purchasing ads on a computer to avoid potential cost increases. Don’t forget to help […]
The post Data reveals how long it takes to reach product-market fit, The rise of in-house influencers, and Apple expands 30% fee on Facebook and Instagram ads globally appeared first on Marketing School Podcast.
In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. A luxury home builder seeks advice on how to generate leads without relying on architects and designers. Learn to target high-end events and magazines using intent-based lists, geofencing, and cold emails. Don’t forget to help […]
The post Strategies to Land $5M+ Clients in Luxury Home Building appeared first on Marketing School Podcast.
In episode #2782, we discuss the challenges of competing with companies like Andreessen Horowitz in terms of recruiting and compensation, the hiring process and the value of hiring executives who have experience in the industry, and a mention of J. Paul Getty and his approach to being a working boss. Don’t forget to help us […]
The post How big agency M&A and hiring works, and World’s richest man on being a ‘working boss’ appeared first on Marketing School Podcast.
In episode #2781, we discuss the recent assassination attempt on former President Trump, how he turned the incident into a marketable moment and the reactions from the mainstream media and corporations, and the impact of the incident on social media advertising and organic social content. Don’t forget to help us grow by subscribing and liking […]
The post How Trump made his assassination attempt a marketable moment, Why you can’t trust CNN or Washington Post anymore, BlackRock pulls commercial that included Trump rally shooter, and Companies pull ads during the shooting from social media appeared first on Marketing School Podcast.
In episode #2780, we discuss why Elon Musk’s use of data in innovation is a mix of yes and no, Starlink Mini, Roaring Kitty’s lawsuit, the importance of hiring good people, and the new version of SEO. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content […]
The post Why Elon Musk doesn’t use data when creating new innovations, How marketing can backfire: Roaring Kitty purchased $245M of Chewy, and Search everywhere optimization: platforms SEOs need to optimize for beyond Google appeared first on Marketing School Podcast.
In episode #2779, we discuss how to use fake haters to boost engagement, the success of Courtney Kardashian’s brand, the decline of click-through rates in search results, the dangers of abusing programmatic SEO, and the rise of AI answer optimization. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more […]
The post How to use fake haters to blow up your engagement, The genius of Kourtney Kardashian’s ‘Lemme’ brand, 76% of NVIDIA employees are millionaires and 37% are worth over 20 million, and more appeared first on Marketing School Podcast.
In episode #2778, we discuss Louis Vuitton and Dior’s genius real estate strategy, including LVMH’s prime storefront acquisitions and their impact on brand dominance. We also explore Alex Hormozi’s stance on not promoting in content, the death of traditional content marketing, and effective alternatives. Don’t forget to help us grow by subscribing and liking on […]
The post Louis Vuitton and Dior’s genius real estate strategy, Is Alex Hormozi right about not promoting in your content?, Traditional content marketing is dead – here’s what to do, and The power of marketing a magic pill (Ozempic) appeared first on Marketing School Podcast.
In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We focused on how to run a successful agency – upselling services, focusing on one thing vs. offering multiple services, internationalization, managing rates in a changing economy, and marketing strategies for offline brands. Don’t forget […]
The post Unlock $1M Revenue: Proven Strategies for Agency Success appeared first on Marketing School Podcast.
In episode #2777, we discuss the collapse of ZoomInfo’s organic traffic, the short-term gains and long-term drawbacks of certain SEO strategies, the success of consulting companies in the AI boom, the importance of good advertising, and Google’s decision to drop continuous scroll in search results. Don’t forget to help us grow by subscribing and liking […]
The post Zoominfo’s SEO gets torched, The early winner of AI is…consultants?, How Steve Jobs was taught what a good ad looks like, and Google dropping continuous scroll in search results appeared first on Marketing School Podcast.
In episode #2776, we discuss embedding YouTube videos to boost website traffic and conversions, Google’s preference for its own platforms, and the challenges CMOs face with short tenures and AI’s growing role in marketing. We also touched on synthetic data and Google’s testing of link cards in AI overviews. Don’t forget to help us grow […]
The post Does embedding YouTube videos help with SEO rankings?, Over-optimized SEO features associated with Google traffic declines, CMO tenure falls to lowest level in more than a decade, and AI will make marketing harder, not easier appeared first on Marketing School Podcast.
In episode #2775, we discuss programmatic SEO, the effectiveness of AI overviews, the rise of podcasts and the decline of mainstream media, the challenges of SaaS companies in generating revenue, the hiring of talent from South Africa, and the potential of marketable athletes to elevate sports leagues. Don’t forget to help us grow by subscribing […]
The post Perplexity’s keyword visibility goes up 86%, Why mainstream media is dead, and SaaS companies are spending $2.64 to generate $1 of revenue appeared first on Marketing School Podcast.
In episode #2774, we discuss our marketing tactics that have been effective for our businesses, such as using QR codes in webinars, running paid ads to webinars for warm leads, leveraging programmatic SEO and CRO to optimize web pages, and many more. We also touch on the importance of hiring talented individuals and the evolving […]
The post Undisclosed marketing tactics from Neil Patel & Eric Siu, and Companies are taking a stance on meritocracy appeared first on Marketing School Podcast.
In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss personal branding, corporate brand building, scaling strategies, SEO’s role in growth, and services digital agencies can offer to enter the Western market. Don’t forget to help us grow by subscribing and liking on […]
The post Don’t Create a Personal Brand If You Want to Do This as an Agency Owner appeared first on Marketing School Podcast.
In episode #2773, we discuss our biggest marketing and business mistakes in the last 12 months. Neil talks about the expansion of his ad agency, NP Digital, to multiple countries and the significant increase in expenses. We also share our mistake of prioritizing speaking engagements based on revenue rather than ideal customers. Don’t forget to […]
The post Neil Patel and Eric Siu’s Biggest Business Mistakes appeared first on Marketing School Podcast.
In episode #2772, we discuss the shift in search engine results pages (SERPs) from displaying more affiliate product review content to more e-commerce and user-generated content (UGC). This shift makes more sense for users who want to see the best products and make a purchase directly. We also touch on the topic of hiring based […]
The post Why e-commerce and UGC are crushing for SEO while affiliate sites are dying, and MEI (Merit, Excellence, Intelligence) vs DEI (Diversity, Equity, Inclusion) appeared first on Marketing School Podcast.
In episode #2771, we discuss Zapier’s $575M monthly organic traffic from ranking alternative and competitor keywords. Despite a $5B valuation and $250-280M ARR, we stress optimizing for revenue over traffic and the importance of reputation and customer service. We note Google’s AI overviews show fewer results, with less Reddit content and better performance from UGC […]
The post How Zapier got $575m worth of SEO traffic, AI Overview data that will blow your mind, Google AI Overviews showing less often, with less Reddit, data shows appeared first on Marketing School Podcast.
In episode #2770, we dive into the fascinating world where politics, media, and digital strategy intersect. From the carefully crafted narratives in traditional debates to Robert F. Kennedy’s groundbreaking approach with his alternate debate, we uncover the deeper layers that shape public perception and policy. Stay tuned as we explore how leveraging video can transform […]
The post The hidden agenda behind the presidential debate, RFK’s alternate presidential debate, and Prepare to go all in on video for LinkedIn and X appeared first on Marketing School Podcast.
In episode #2769, we discuss how Apple isn’t paying OpenAI for integration but values the distribution. If OpenAI drives significant users and revenue, Apple might seek a share. We also talk about gaining billions of social media views through a dedicated content creation team, though monetization is tricky—entrepreneurs should focus and persist for success. Don’t […]
The post Apple pays OpenAI…nothing?, and How to get 2.5B views from shorts/reels/TikToks appeared first on Marketing School Podcast.
In episode #2768, we discuss the growing role of communities like Reddit in SEO and the impact of poor customer service on reputations, citing Airbnb. We note Twitter’s private likes boost engagement and emphasize the importance of practical AI applications, praising Apple for user-focused AI solutions. Don’t forget to help us grow by subscribing and […]
The post Communities as the new SEO, Airbnb’s customer service fiasco, Elon takes ‘likes’ private, & more appeared first on Marketing School Podcast.
In episode #2767, we discuss the marketing strategies we use to generate enterprise accounts, including specific content creation, webinars, events, and dinners, and the benefits of offering multiple services and expanding into different regions. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP […]
The post Is TOFU content now useless for SEO?, Meta plans to cut VPs, and The marketing strategy Eric and Neil use to get enterprise accounts appeared first on Marketing School Podcast.
In episode #2766, we discuss Google’s AI potential to personalize search using data from various platforms (unlike ChatGPT), how Starbucks, seven months from insolvency, was turned around by CEO Howard Schultz refocusing on customer experience, and how blockchain can enhance affiliate marketing by verifying transactions. Don’t forget to help us grow by subscribing and liking […]
The post Prediction: Google’s AI to personalize search better than ChatGPT, and Starbucks’ 7-month turnaround appeared first on Marketing School Podcast.
In episode #2765, we discuss Elon Musk’s brand power and influence – shareholders voted in favor of Musk receiving his $56 billion pay package. We also talk about the impact of minimum wage laws in California, where fast food chains have cut jobs and raised prices in response to the $22 minimum wage. Don’t forget […]
The post Tesla shares up after Elon Musk says he is set for victory in $56 billion pay vote, California’s $22 minimum wage backfires, and Are 4-day work weeks a good idea? appeared first on Marketing School Podcast.
In episode #2764, we discuss the value of attending the Cannes Lions International Festival of Creativity, the importance of attending niche conferences for better ROI, Gary Vaynerchuk’s perspective on advertising as a meritocracy, where good content can go viral regardless of follower count. Don’t forget to help us grow by subscribing and liking on YouTube! […]
The post Is Cannes Lions worth it?, Ramp overwhelms Brex’s marketing, Gary Vaynerchuck says, “Advertising is now a ‘meritocracy’” appeared first on Marketing School Podcast.
In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Our discussion revolves around the challenges of maintaining quality while scaling a business and managing negative feedback, factors that make an agency attractive for sale, insights on upselling existing customers, and expanding service offerings to […]
The post The #1 Strategy to Break $1M as an Agency Owner appeared first on Marketing School Podcast.
In episode #2763, we discuss ConvertKit’s rebranding to Kit and the potential drawbacks of the name change. We also touch on AI overviews in Google search results, the marketing opportunities of organic social media and the limitations of productized services as a business model. Don’t forget to help us grow by subscribing and liking on […]
The post Why rebranding is a mistake most of the time (ConvertKit to Kit), Google AI Overviews only impacts 15% of queries; down from 84%, Gary Vee on the #1 marketing opportunity in 2024, Why productized services are not actual services appeared first on Marketing School Podcast.
In episode #2762, we discuss the United States’ debt, consumer debt, potential bank failures, commercial real estate, interest rates, inflation, and social issues affecting businesses. We also tackle marketing strategies, viral videos, and unrealistic expectations in relationships. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s […]
The post 2024 bankruptcies show where the economy is really at, Are plus-sized and trans beauty queens good for beauty pageants?, and The best marketing strategy ever (Instagram) appeared first on Marketing School Podcast.
In episode #2761, we discuss Canva’s valuation drop from $40B to $26B, yet they still get 209M visitors monthly and have 290K referring domains. Their SEO strategy focuses on holiday and event templates, generating high volume and cheap traffic. We also cover the rise of hate accounts, the value of community-generated content, and an affiliate […]
The post Canva’s $26B SEO strategy, Communities gaining SEO traffic, & A cautionary tale for affiliate sites appeared first on Marketing School Podcast.
In episode #2761, we discuss Canva’s valuation drop from $40B to $26B, yet they still get 209M visitors monthly and have 290K referring domains. Their SEO strategy focuses on holiday and event templates, generating high volume and cheap traffic. We also cover the rise of hate accounts, the value of community-generated content, and an affiliate […]
The post Canva’s $26B SEO strategy, Communities gaining SEO traffic, & A cautionary tale for affiliate sites appeared first on Marketing School Podcast.
Need marketing help? Visit: https://www.singlegrain.com/ Want to scale your agency? Join AOA here: https://marketingschool.io/agency Want to recruit great marketers? Find the best talent here: https://marketingschool.io/hire — In episode #2760, we reference a study that found 96% of websites ranking in the top 10 results have at least 1,000 backlinks. We discuss the impact of brand […]
The post 96% of sites ranking in top 10 have 1000+ links appeared first on Marketing School Podcast.
In episode #2759, we discuss the impact of removing ads from websites on organic visibility, the decline of fame and the importance of branding in B2B marketing, the power of webinars and different approaches to selling, and the role of homeowners associations (HOAs) and the use of AI in dealing with them. Don’t forget to […]
The post Site removes ads and traffic explodes 113%, Why Sam Sulek’s views are falling, Neil’s business acquisition story, GPT-4o destroys HOA – how this will affect businesses, & more appeared first on Marketing School Podcast.
In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss the importance of client recap reports, the potential of AI consulting for larger companies, the use of tools like Zapier for automation, the need for differentiation in content creation, and the shift towards […]
The post 8-Figure Bootstrapped Agency Blueprint appeared first on Marketing School Podcast.
In episode #2758, we discuss he effectiveness of different marketing tactics, such as influencer marketing and email marketing, and share examples of successful campaigns. We also touch on the current state of the economy and the challenges faced by younger generations in expensive areas like Beverly Hills. Don’t forget to help us grow by subscribing […]
The post Engagement grew on X despite controversy, research finds, Beverly Hills schools struggle to fill classrooms, $6.6M SaaS built off of YouTube influencers, What is warm outbound sales? appeared first on Marketing School Podcast.
In episode #2757, we discuss the marketing powerhouse that the Kardashians are and how they control their messaging and connect with their audience. The conversation then shifts to Eric’s YPO retreat experience, where he emphasizes the importance of building relationships and the value of peer groups. Don’t forget to help us grow by subscribing and […]
The post The marketing genius of the Kardashians, and What Eric gets out of YPO retreats appeared first on Marketing School Podcast.
In episode #2756, we discuss the recent GameStop stock action, the role of influencers in driving stock price, the use of AI as a creative tool in advertising, and the importance of building a strong brand for SEO success. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more […]
The post Gamestop’s Roaring Kitty play backfires, Marketing leaders in dialogue at AI summit in New York: ‘This is 2001 all over again’, Eight Sleep’s amazing SEO & brand strategy (22M monthly searches) appeared first on Marketing School Podcast.
In episode #2755, we discuss the hijacking of Reddit for traffic, the impact of Google search leaks, the importance of quality content and user experience, the role of brand searches, and the potential of programmatic SEO. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content […]
The post How SEOs hijack Reddit, The impact of Google’s search leak for businesses, Google responds to leak: Documentation lacks context, Do brand searches drive SEO up exponentially?, and Perplexity AI’s big SEO campaign appeared first on Marketing School Podcast.
In episode #2754, we discuss the value of quality content, the impracticality of a fighter jet giveaway, the growth of their community, the expenses of a Barbie-themed party, and the effectiveness of eavesdrop marketing. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP […]
The post Pixar is laying off 14% of its workforce, Liquid Death is giving away a functional $400k fighter jet or a briefcase full of $250k cash, How to build a community, How the Barbie movie cost me $10k, Do fake podcast ads work? appeared first on Marketing School Podcast.
In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss strategies for getting through gatekeepers, and tactics such as using LinkedIn to connect with decision-makers, starting a podcast to establish credibility, and leveraging AI chatbots as a foot in the door strategy. Don’t […]
The post Outreach Secrets: Winning Tactics to Engage Decision Makers appeared first on Marketing School Podcast.
In episode #2753, we discussed the fundraising success of a convicted felon, the GameStop stock frenzy, exclusivity in luxury brands, and the marketing strategies of Marie Forleo. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) […]
The post Trump campaign raises $53M after verdict, GameStop shares jump 30% after ‘Roaring Kitty’ trader posts account showing $116 million position, Chanel scrutinized over viral posts appeared first on Marketing School Podcast.
In episode #2752, we discussed raising money for startups, the impact of liquidation preferences on founders, knowing when to raise capital, the effectiveness of free trial conversion rates, and the evolution of TV advertising in the streaming era. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of […]
The post Should you raise money today?, How to get a 73% free trial conversion rate, Netflix ads tier hits 40 million subscribers, and Netflix’s password crackdown leads to… appeared first on Marketing School Podcast.
In this episode, I had Bryan Johnson – the “world’s most measured man” – on the pod. He shares his health experiments, gene therapy, and the power laws of health. He also discusses his insights on measuring health metrics, prioritizing interventions, the importance of evidence-based health practices, the concept of ‘don’t die’ and the pursuit […]
The post Why Bryan Johnson Wants to Be God appeared first on Marketing School Podcast.
In episode #2749, we cover topics related to SEO manipulation, AI overview results, click-through rates, private equity, influencer marketing, and the impact of AI and blockchain on authenticity. We also delve into the use of Twitter for customer acquisition and the importance of building an audience before selling products. Don’t forget to help us […]
The post Can you manipulate SEO results using LinkedIn Pulse, How AI Overviews will change SEO, Why Marketing Is A Joke To Private Equity, Ag1 spent $40m on podcasts appeared first on Marketing School Podcast.
In episode #2748, we explore the intricacies of M&A, the importance of due diligence, risk management, and the Patel family story. We also touch on the challenges and lessons learned from past M&A deals, as well as the mindset and approach required for successful acquisitions. Don’t forget to help us grow by subscribing and […]
The post How to think about agency M&A, and The downfall and rebirth of the Patels appeared first on Marketing School Podcast.
In episode #2747, we explore how AI is more geared towards replacing tasks rather than entire roles, how AI can free up marketers to focus on strategic challenges and unlock new ways of marketing, and the importance of in-person events and building relationships in marketing. Don’t forget to help us grow by subscribing and […]
The post OpenAI’s marketing head shares the one big mistake CMOs are making with AI, and Sam Altman on the future of in person experiences appeared first on Marketing School Podcast.
In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss acquisitions, the future of agencies with AI, the impact of AI on SEO, the importance of in-person experiences, and client fit. The conversation also touches on lead flow and the challenges faced by […]
The post AOA sneak peek: The Future of Agencies with AI appeared first on Marketing School Podcast.
In episode #2746, we discuss the effectiveness of ad spend on events like the Super Bowl and Olympics, the use of technology for website enrichment and lead generation, the value of partnerships, and insights on frugality and unconventional marketing strategies. Don’t forget to help us grow by subscribing and liking on YouTube! Check […]
The post Is the ad spend on the Super Bowl or Olympics worth it? It depends on whom you ask, Disney maximizes streaming with surprise Disney+, Hulu, and Max bundle appeared first on Marketing School Podcast.
In episode #2745, we discuss the power of memes and social media in driving stock prices, the importance of understanding the purpose of platforms like Kickstarter, the value of building relationships through podcasts, and the need for original and valuable content in podcast interviews and SEO. Don’t forget to help us grow by subscribing […]
The post Gamestop shoots up 91% off a meme, L’Oreal, a $250B company, fails at Kickstarter, How VCs are using podcasts to lure founders, Can you manipulate SEO results using LinkedIn Pulse? appeared first on Marketing School Podcast.
In this episode, I interviewed Gary Vee (aka Gary Vaynerchuk) and discussed his ambitious plan to buy the New York Jets, including the deal structure and his vision for turning his business into a private equity powerhouse. We also tackled VFriends, his philosophies on life and business, and much more. Don’t forget to help […]
The post Is Gary Vee An All-time Entrepreneur Or?… appeared first on Marketing School Podcast.
In episode #2744, we discuss Amazon partnering with Instagram, Facebook, and Snap to allow consumers to connect their accounts and check out directly on social media platforms. We also tackle Apple’s marketing strategies and building an audience through bold tactics. Don’t forget to help us grow by subscribing and liking on YouTube! Check […]
The post Amazon has cracked the code on social attribution, Apple apologizes for iPad Pro ad showing hydraulic press destroying guitars, piano, Kid claps his way to 241k IG followers appeared first on Marketing School Podcast.
In episode #2743, we discuss changes in Google’s search engine share, the use of AI in content generation, Google’s programmatic TV plans, Apple’s new iPad and leasing program, and the potential risks of relying solely on AI. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of […]
The post Google’s search dominance drops to a 15-year low, CNN, USA Today, and LA Times get hit by Google’s site reputation abuse policy, Google CEO on future of links, AI making search quality worse, Screaming Frog now allows you to automate SEO, and more appeared first on Marketing School Podcast.
In episode #2742, we discuss OpenAI’s development of a search engine, private equity deals, and the future of remote work. We also talk about the potential acquisition offer Neil received and the impact of remote work on job outsourcing. Don’t forget to help us grow by subscribing and liking on YouTube! Check out […]
The post OpenAI is now developing a search engine, A company wants to buy Neil’s company, and Is remote work hurting Americans’ global job edge? appeared first on Marketing School Podcast.
In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join us in a dynamic coaching call as we discuss the challenges of scaling agencies and the need to focus on solving specific problems before implementing processes. Don’t forget to help us grow by […]
The post Bonus episode #3: A sneak peek of what our AOA hangouts look like appeared first on Marketing School Podcast.
In episode #2741, we discuss how content creators like Alex Hormozi are adjusting their content formats to drive better results. We also talk about the importance of creativity and thinking outside the box in marketing. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content […]
The post Our thoughts on Alex Hormozi’s content shift, Is ‘giving value’ overrated, & Underrated vs overrated marketers appeared first on Marketing School Podcast.
In episode #2740, we explore the changing landscape of fame and attention in the digital age, why you should reinvent yourself to stay relevant, the role of CEOs in being hands-on and involved in the details, and why extensive customer research is necessary for successful decision-making. Don’t forget to help us grow by subscribing […]
The post Why there will never be another Oprah, and Frame.io’s $1.3B startup lessons appeared first on Marketing School Podcast.
In this episode, I had Mateo Franceschetti on the pod, the CEO of Eight Sleep, a company revolutionizing sleep technology. We discuss how Eight Sleep achieved a billion-dollar valuation, using AI to enhance sleep quality, and reveal their innovative marketing strategies. Don’t forget to help us grow by subscribing and liking on YouTube! […]
The post His Sleep Company Might Be Worth 1 TRILLION Dollars | Eight Sleep appeared first on Marketing School Podcast.
In episode #2739, we discuss the impact of Google’s helpful content update, the future of SEO and AI, the growth of Google and OpenAI, the partnership between CNET and Best Buy, the rise of influencer marketing, and the importance of product or service quality in driving revenue. Don’t forget to help us grow by […]
The post 97% of these sites got hit by Google’s HCU, Eight newspaper publishers sue Microsoft and OpenAI over copyright infringement, CNET + best buy = new era for media?, 70% of millennials relating to creators over celebrities appeared first on Marketing School Podcast.
In episode #2738, we discuss takeaways from an interview with Patrick Collison, the CEO of Stripe, and Jensen Huang from NVIDIA. We cover the use of group feedback instead of private criticism, the potential impact of AI on industries and jobs, the challenges of implementing AI in large corporations, and the varying adoption rates. […]
The post NVIDIA’s Jenson Huang’s unorthodox leadership style, and How AI agents will change marketing appeared first on Marketing School Podcast.
In episode #2737, we discuss our podcast format changes and the impact on our audience numbers. We also talk about the challenges and economics of book publishing, the potential impact of inflation on marketing, and the current state of advertising revenue for platforms like Google, Pinterest, and Amazon. Don’t forget to help us grow […]
The post Why book writing sucks (statistics), Google Search revenue increases 14% YoY to $46 billion, Pinterest shares soar 18% on earnings beat, strong revenue growth, Advertising revenue grew 24% in the first quarter, outpacing retail and cloud computing appeared first on Marketing School Podcast.
In this second AOA bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join us in a dynamic coaching call designed to help agency owners like you accelerate growth and help you get to the next level so you live the life you want. Don’t […]
The post Bonus episode #2: A sneak peek of what our AOA hangouts look like appeared first on Marketing School Podcast.
In episode #2736, we discuss Shake Shack’s promotion targeting Chick-fil-A, the growth of skool groups and communities, why Meta is opening up Quest OS to third-party hardware makers, the potential TikTok ban, the benefits and drawbacks of venture capital and the importance of reinventing one’s business, and Amazon’s offering of free content with Amazon Prime. […]
The post How Shake Shack is out-marketing Chick-fil-A, This Skool group makes $258,000mo, Meta opens up Quest OS to third-party hardware makers, What to do about the TikTok ban, The single most important event in the history of Facebook, & more appeared first on Marketing School Podcast.
In episode #2735, we share personal experiences with edibles and alcohol, the acquisition of Express by WHP Global, the importance of having tough conversations in organizations, Mark Zuckerberg’s rebranding and focus on personal branding, and the future of AI and AGI. Don’t forget to help us grow by subscribing and liking on YouTube! […]
The post Express files for bankruptcy, plans to close nearly 100 stores as investor group looks to save the brand, and Mark Zuckerberg’s personal brand transformation appeared first on Marketing School Podcast.
In episode #2734, we explore how Search Generative Experience (SGE) affects various industries and user behaviors, while highlighting the genius behind Ferrari’s exclusive marketing strategy. We also revealed the Mercedes-Benz G-Wagon at CES 2024, showcasing its futuristic 360° G-TURN feature. Don’t forget to help us grow by subscribing and liking on YouTube! Check […]
The post SGE has the potential impact over $40 billion per year in ad revenue for marketers, The genius of Ferrari’s marketing, and All-Electric Mercedes-Benz G-Wagon appeared first on Marketing School Podcast.
In episode #2733, we discuss how MrBeast’s new 40-minute video format, featuring a game show-style competition where people ages one to 100 compete for a $250,000 prize, evoked emotional reactions from viewers. We also talked about the origin story of Amazon Prime and the importance of taking bold bets in business. Don’t forget to […]
The post How MrBeast’s new content format caused me to cry and How Prime saved Amazon appeared first on Marketing School Podcast.
In episode #2732, we discuss the Federal Reserve’s rate cuts, the challenges faced by advertisers on social media platforms, the use of virtual employees, the importance of building a brand, and the impact of Google updates on websites. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more […]
The post Wall Street pushes out rate-cut expectations, sees risk they don’t start until March 2025, Attribution is somewhat unknowable, Meta advertisers claim sales are down and costs are up due to glitchy automated system, and more appeared first on Marketing School Podcast.
In episode #2731, we discuss the difference in earnings between YouTube long-form views and YouTube shorts views, highlighting the challenges of monetizing short-form content. We also explore Amazon’s non-endemic ads, Kindle’s success, and the influence of Oprah’s endorsement. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more […]
The post Revenue comparison: 1B YT shorts vs. 1B YT long-form views, What are non-endemic ads from Amazon, Kindle and Oprah story appeared first on Marketing School Podcast.
In episode #2730, we discuss the concept of copying in marketing and business, highlighting how many successful companies have copied features or ideas from their competitors. We also touched on the topic of new social media platforms like AirChat, the importance of subtitles in viral videos, the benefits of limiting screen time, and the role […]
The post How effective is copying as a marketing strategy? Well, let’s look at YouTube Shorts, AirChat, the number 1 factor for a viral video appeared first on Marketing School Podcast.
In this episode, I welcomed Jason Cohen on the pod, the founder of WP Engine and Smart Bear, as he shares eye-opening insights that defy common startup norms. Why chase venture capital when you can build a billion-dollar empire on your own terms? Here’s what Jason revealed. Don’t forget to help us grow by […]
The post How Jason Cohen Built TWO Billion Dollar Companies (One Bootstrapped) appeared first on Marketing School Podcast.
In episode #2729, we explore various facets of personal and professional development, including lessons learned from a highly regarded event, where marketing insights and preparation habits of top podcasters like Andrew Huberman were discussed. We also share pieces of advice for agency owners on scaling their businesses through effective content creation, social media leverage, and […]
The post Marketing takeaways from Andrew Huberman, Dr. Peter Attia, Bryan Johnson, and more appeared first on Marketing School Podcast.
In episode #2728, we argue that while Google has stated that links are not as important as they used to be, we still believe that they play a significant role in rankings. We also discuss the use of user signals in search rankings and the need for Google to protect its algorithm, and shift the […]
The post Google confirms links are not that important, Google’s CEO on what search will be like in 10 years, and Does the WNBA actually have potential now? appeared first on Marketing School Podcast.
In episode #2727, we discuss the high valuations of companies in India, the arbitrage opportunities for private equity firms, the importance of being remarkable in marketing, and the concept of identity tied to business. He also mentions the achievements of Russ Cook, who ran the perimeter of Africa, and the marketing strategies of Huel and […]
The post Market valuation in India, and Marketing lessons from the human that ran the entire continent of Africa appeared first on Marketing School Podcast.
In episode #2726, we discuss The Rock’s impact on WWE by proposing to become the biggest villain, spiking viewership and sales. They also explore the fluctuating market behavior of Trump Media shares, the influence of tech reviewer MKHB on an AI company, the advantages of mergers & acquisitions for business growth, and trends in digital […]
The post The Rock resurrects WWE, Trump Media shares close more than 15% higher after days of declines, MKHB destroyed an AI company in 41 seconds, Companies that acquire vs companies that don’t, and more appeared first on Marketing School Podcast.
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The post The Rock Resurrects The WWE, Trump Media shares close more than 15% higher after days of declines, MKHB destroyed an AI company in 41 seconds, Companies that acquire vs companies that don’t, Omnicom Off To A Good Start With 4% Q1 Growth, IAB Reven appeared first on Marketing School Podcast.
In episode #2725, we explore the WooCommerce SEO migration disaster, WordPress acquisitions, the failure of the Amazon Fire phone, the rise of content creators as demand generators, the value of B2B brands, and the opportunities in the current economy for marketing and acquisitions. Don’t forget to help us grow by subscribing and liking on […]
The post WooCommerce SEO migration disaster, Content creators are the modern form of demand gen, and Value of top 100 B2B brands up by 10% vs. last year, study finds appeared first on Marketing School Podcast.
In this episode, I had a wide-ranging conversation Marie Forleo – a celebrated life coach, #1 New York Times Bestselling Author, and host of YT channel MarieTV with over 930K subscribers. Marie shares her perspective on why focusing on one thing may not be the right fit for everyone, the importance of trusting your gut, […]
The post How To ACTUALLY Get ANYTHING You Want | Marie Forleo appeared first on Marketing School Podcast.
In episode #2724, we explore why long-form content remains vital for SEO and debunk the notion that SEO A/B testing is dead, showing its potential to dramatically increase organic traffic. We also cover the effectiveness of trend jacking as a marketing strategy and evaluate the financial returns from sports team sponsorships and events, which may […]
The post Does long form content still matter for SEO, Is SEO A/B testing back, The eclipse helped generate 7.6 billion dollars in revenue, and Is it worth having your company logo on a sports jersey appeared first on Marketing School Podcast.
In episode #2722, we discuss why big brands like Mcdonald’s and Nike sell experiences and feelings through storytelling, if the marketing industry is recovering, the challenges faced by ESPN due to cord-cutting, and the success of Instagram and YouTube as acquisitions. Don’t forget to help us grow by subscribing and liking on YouTube! […]
The post What big brands actually sell, Mcdonald’s Netherlands put up unbranded billboards that smell like french fries, Is the marketing industry recovering?, and The Instagram $1B acquisition revisited – how to think about m&a appeared first on Marketing School Podcast.
In episode #2722, we discuss the current experiments and tools we’re working on in our marketing efforts. We talk about using AI tools to summarize popular articles and generate backlinks, to automate email outreach and social media content, and to build vibrant online communities. Don’t forget to help us grow by subscribing and liking […]
The post Experiments we are running and Tools we are using appeared first on Marketing School Podcast.
In this episode, I had David Perell – a writing teacher, Founder of “Write of Passage” school, and the host of ”How I Write” podcast. David shares his passion for teaching writing, the concept of American Idolatry, his own path to faith, how he came to believe in Jesus as the most influential figure in […]
The post The Writing Secrets That Create Billionaires | David Perell appeared first on Marketing School Podcast.
In episode #2721, we shake up our usual format with a full 90-minute episode, exploring the staleness of interview formats, sleep optimization, M&A strategies in business growth, influencer marketing, speaker fees, the potential acquisition of HubSpot by Google, and more. Don’t forget to help us grow by subscribing and liking on YouTube! Check […]
The post Podcasts getting stale, Robots: Tesla vs. Apple, Monetization strategies & more appeared first on Marketing School Podcast.
In episode #2720, we discuss the growth of ChatGPT and its impact on Google, as well as the increasing opportunities for content creators in the digital space. We also touch on the importance of prompt engineering for AI-generated content, the polarization of wealth in the creator economy, and the need for editing and detail-oriented work […]
The post A lot of people no longer use Google, instead they just turn to AI solutions like ChatGPT, Creator payouts grew 17% YoY, and 3 content marketing stats that will change how you create content appeared first on Marketing School Podcast.
Jasmine Star takes the stage at the Leveling Up Founders event, where she discusses her rise to success and the creation of her brand, starting from scratch TIME-STAMPED SHOW NOTES: [00:00] – Jasmine Star shares her humble beginnings [02:20] – What led Jasmine Star to withdraw from UCLA Law School? [03:10] – Jasmine Star’s first […]
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In episode #2557, you’ll get seven new tools to optimize and enhance your marketing strategy for the remainder of 2023. Tune in to start to equip yourself with mechanisms to measure website performance, support the creative process, create efficiencies, and optimize paid advertising. Thanks for listening! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: 7 marketing tools […]
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Ian Blair shares strategies for leveraging hiring agencies to achieve faster growth and cost efficiency. He also discusses the rapid growth of the e-commerce industry worldwide and offers valuable insights into best practices that you can learn from. TIME-STAMPED SHOW NOTES: [00:00] – Ian Blair shares his journey as an entrepreneur [05:00] – Finding a […]
The post How Hiring Agencies Helped Me Save 10x More Money with Ian Blair appeared first on Marketing School Podcast.
In episode #2556, we unpack key lessons from the Pooter marketing funnel. Jack Vale’s product, The Pooter, does a great job of producing some of the most embarrassing fart noises you’ve ever heard. And on his YouTube channel, you can see him use this product to ingenious comic effect, whether it’s in a fitting room […]
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Greg Lansky shares insights on capturing your customer’s attention, brand and business building, and his personal entrepreneurial journey at the Leveling Up Founders event. TIME-STAMPED SHOW NOTES: [00:00] – Find niches with emotional intensity when building your business [02:46] – Here’s why these kinds of niches are valuable for marketing [04:00] – Greg Lansky shares […]
The post How To Guarantee Engagement with any Brand with Greg Lansky appeared first on Marketing School Podcast.
In episode #2554, we examine Semrush’s latest numbers and why they prove that SEO isn’t dying. If you are obsessed with SEO, then there’s a good chance you use Semrush’s company figures as part of your barometer for determining how the industry is doing — especially in the age of AI. Tune in as we […]
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George Gammon talks about the power of information in the world of business at the Leveling Up Founders event. TIME-STAMPED SHOW NOTES: [00:00] – Do the richest people in the world have secret sources of information? [02:21] – The global intel network for the wealthiest players in business [03:23] – Here’s how having access to […]
The post How the Wealthy Leverages Secret Networks and Classified Intel appeared first on Marketing School Podcast.
Dylan Beynon, CEO of Mindbloom, talks about why he started this company, the impact of Ketamine and MDMA therapy in our society, and how this industry is just going to grow bigger in the future. TIME-STAMPED SHOW NOTES: [00:00] – Know more about Dylan Beynon and his company, Mindbloom [02:30] – Why did Dylan Beynon […]
The post From 0 to 300K Sessions: Is Psychedelic Therapy The Ultimate Treatment for Mental Health Issues? appeared first on Marketing School Podcast.
In episode #2553, we delve into the topic of good free-to-paid conversion rates (with data) and how to figure out whether you’re hitting the right benchmarks. There are plenty of variations on the freemium to premium model in the tech world. For some you’ll get to try out the product or service for free, but […]
The post What Is a Good Free-to-Paid Conversion Rate (With Data) #2553 appeared first on Marketing School Podcast.
Deven Soni shares insights from his personal experience and the valuable lessons he gained in business acquisition at the Leveling Up Founders event. TIME-STAMPED SHOW NOTES: [00:00] – The most common mistake in business acquisition [02:15] – Here’s how we got a customer database worth $2M dollars [03:20] – Don’t acquire a company unless you […]
The post Dangerous M&A Mistakes You Should Avoid with Deven Soni appeared first on Marketing School Podcast.
In episode #2552, we take a closer look at the decline of the CMO role — and what CMOs can do to turn things around. CMOs are facing a number of difficult challenges, but the biggest reason why most CMOs fail (or lose their job) is because they aren’t meeting the KPI set for their […]
The post The Decline of the CMO Role #2552 appeared first on Marketing School Podcast.
Dan Fleyshman talks about how to effectively build your personal brand at the Leveling Up Founders event. TIME-STAMPED SHOW NOTES: [00:00] – Why authentic content is the way to go [03:00] – Don’t overthink your content creation strategy [04:30] – Why collaboration is the most effective way to grow on social media [06:23] – Why […]
The post The Real Value of Creating Your Personal Brand with Dan Fleyshman appeared first on Marketing School Podcast.
In episode #2551, we share the details of how we’re starting to hit ‘record’ numbers on our YouTube channel. As a YouTuber, it can be tempting to compare your numbers to those of other creators. But the truth is that you don’t know where they are in their YouTube journey. And you can get overwhelmed […]
The post Case Study: How We’re Starting To Hit ‘Record’ Numbers on Our YouTube #2551 appeared first on Marketing School Podcast.
Blake Rocha talks about why you should create a brand and business around your lifestyle and not the other way around. TIME-STAMPED SHOW NOTES: [00:00] – Who is Blake Rocha (mrfourtoeighth) [03:11] – How did Blake Rocha become so successful in building his brand and business? [05:00] – Blake Rocha’s biggest regret when he’s starting […]
The post From Content Consumer to $10M Content Creator with Blake Rocha (mrfourtoeighth) appeared first on Marketing School Podcast.
In episode #2550, we challenge the traditional notion of paid media by exploring an alternative perspective: the possibility that the best approach might involve not relying on paid media at all! Join us as we unpack the strategies and considerations that support this perspective. We discuss organic growth, content quality, what you should be focused […]
The post The Best Way To Do Paid Media Is… Not To Do Paid Media?! #2550 appeared first on Marketing School Podcast.
In episode #2549, we delve into strategies to rapidly improve your marketing skills. Join us as we outline actionable steps to expedite your marketing growth. From embracing continuous learning and gaining practical experience to seeking inspiration from successful campaigns, we offer valuable insights to accelerate your marketing journey. Hear tips and tricks for seeking mentorship, […]
The post The Right Way To Get Better at Marketing ASAP #2549 appeared first on Marketing School Podcast.
Neil and Eric talk about Alex Hormozi’s recent book launch and what can you learn from it. TIME-STAMPED SHOW NOTES: [00:00] – Alex Hormozi’s newest book $100M Offers [01:30] – The Hormozi Ultimate Offer [02:22] – Alex Hormozi gave away his courses for FREE [03:08] – What can you learn from Alex Hormozi’s book launch […]
The post The Hormozi Ultimate Offer #2546 appeared first on Marketing School Podcast.
In episode #2545, we explore a groundbreaking tool that has the potential to revolutionize social media posting and disrupt the current marketing landscape, Castmagic. Learn about Castmagic, the different services it offers creators, and how it is evolving the industry. Gain essential insights into the possibilities of this new AI-based tool and how it could […]
The post This Could Replace All Regular Social Media Posting #2545 appeared first on Marketing School Podcast.
In episode #2544, we discuss the concept of zero-click marketing and its potential as the future of digital marketing. We explore the rise of zero-click searches, where users obtain information directly from search engine results without clicking on specific links. We also dive into the implications of this trend for marketers, highlighting both the challenges […]
The post Is Zero-Click Marketing the Future? #2544 appeared first on Marketing School Podcast.
Leila Hormozi sits down with Eric Siu, sharing her expert insights on talent acquisition strategies, building a resilient company culture, and refining operations for peak efficiency. Drawing from her own experiences, Leila offers valuable advice to aspiring founders looking to make their mark in the business landscape. TIME-STAMPED SHOW NOTES: [00:00] – Leila Hormozi’s life […]
The post Leila Hormozi’s Controversial 5- Minute Hiring Method: Does It Work? appeared first on Marketing School Podcast.
In episode #2543, we explore the intricacies of the economy, specifically the phenomenon of cooling inflation paired with rising interest rates. Join us as we dissect the potential implications of this economic situation on marketing. We unpack how changing interest rates affect consumer behavior, spending habits, and overall market dynamics. Gain valuable insights into the […]
The post Inflation Cools but Rates Go Up – What This Means for Marketing #2543 appeared first on Marketing School Podcast.
In episode #2542, we delve into the news surrounding the social media platform Threads, which experienced a significant loss of half its 100 million users. Join us as we analyze the factors that might have contributed to this decline and discuss the lessons marketers and entrepreneurs can learn from Threads’ experience. We explore the challenges […]
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In episode #2541, we question whether books truly aid in marketing efforts. As experienced authors ourselves, we share our perspectives on the impact of books on generating revenue and improving marketing strategies. Exploring both successful and less effective book examples, we discuss the challenges of keeping content relevant in rapidly changing industries. Tune in to […]
The post Is Becoming A Bestselling Author A Waste Of Time? #2541 appeared first on Marketing School Podcast.
In episode #2540, we discuss the benefits of generating revenue from multiple countries through international marketing expansion. You’ll hear about the common pitfalls of focusing solely on your local region and the immense potential of expanding your business to a global scale. Tune in for our strategies for tapping into international markets, attracting diverse clients, […]
The post Why International Expansion Is a Huge Business Growth Hack #2540 appeared first on Marketing School Podcast.
In episode #2538, we share advanced SEO tactics for 2023 and beyond, with a focus on programmatic SEO. You’ll discover the importance of keeping website content up-to-date for better SEO rankings as well as how to achieve high traffic through templated pages. We explain how AI-enhanced content creation can save you production time and the […]
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In episode #2537, we discuss the effects of the economy on marketing and sales, our observations on pipeline growth, and our perspectives on different economic indicators. Tune in to discover the direct relationship between marketing and the state of the economy and our hopes and predictions for economic recovery. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: […]
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In episode #2536, we delve into Vice Media Group’s bankruptcy, despite raising $1.6 billion! Join us as we share the biggest mistake that Vice made before exploring how their lack of relationships contributed to their downfall. We also explain why we believe that anyone can create their own media company and hazard a guess at […]
The post Vice Media Raised $1.6B But Went Bankrupt Because of This #2536 appeared first on Marketing School Podcast.
Alex Hormozi sits down with Eric Siu to talk about his remarkable journey in the business world, sharing insights and wisdom gained through his experiences. Alex Hormozi provides valuable advice on business acquisitions, his playbook for scaling companies, and talks about his newest book ‘$100M Leads: How To Get Strangers To Want To Buy Your […]
The post Alex Hormozi Was About to Lose Everything Until He Discovered This appeared first on Marketing School Podcast.
Eric Siu chats with entrepreneur, author, and visionary known for his pioneering work in space exploration and technology, Peter Diamandis! As the founder of the XPRIZE Foundation and Singularity University, he has dedicated his career to incentivizing innovation and shaping a future of abundance. Tune in to this awe-inspiring episode to gain a glimpse into the […]
The post Mastering Longevity and Abundance with Peter Diamandis appeared first on Marketing School Podcast.
Join Neil Patel and Eric Siu in an engaging live session at the Leveling Up Founders Event. Acquire valuable insights on harnessing AI across diverse business aspects, encompassing global expansion, talent acquisition, and more. TIME-STAMPED SHOW NOTES: [00:00] – How we are expanding our Marketing School Podcast to exceed 100M Downloads [01:00] – How we […]
The post LU Founders Q&A: How We’re Expanding Our Content Using AI appeared first on Marketing School Podcast.
In episode #2534, we make the distinction between discovery platforms and relationship platforms, how you can leverage both to your advantage, and more! We discuss why you want to use your discovery platforms that have good, organic reach and let them turn into relationship platforms before sharing how we generate more revenue when our content […]
The post Discovery Platforms vs Relationship Platforms #2534 appeared first on Marketing School Podcast.
Neil and Eric dissect the latest news and trends in marketing, business, and entertainment. Neil Patel also shares his insights on Eric Siu’s recent Leveling Up Founders Mastermind. TIME-STAMPED SHOW NOTES: [00:00] – Neil Patel reacts to Eric Siu’s recent Leveling Up Founders Mastermind [03:00] – Watch out for Marketing School’s Q and A episode […]
The post MrBeast Gets Sued for $100M, Dave Portnoy Buys Barstool Back for $1, How Forbes does SEO, Barbie’s Marketing Results & More appeared first on Marketing School Podcast.
In episode #2533, we’re discussing the departure of the Facebook conversion pixel. Tune in as we share some tips for what we can do about this, explain the importance of having (and harnessing) your own first-party data, and assure you that this isn’t the end of the world. We even explain what a CDP is […]
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In episode #2532, we talk about why Disney has decided to stop producing so much Marvel and Star Wars content. We discuss what these franchises are used for at Disney before delving into why having too much of it isn’t beneficial. To learn how to make the most out of your marketing strategies from the […]
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In episode #2531, we delve into the fact that there are LESS active podcasts in July 2023 than in 2018 (and what it means for you!) In 2018, there were 55000 active podcasts and today there are 493000. Don’t worry, the news came as a surprise to Eric and Neil too. Tune in today to […]
The post There Are LESS Active Podcasts in July 2023 Than In 2018: What It Means For You #2531 appeared first on Marketing School Podcast.
In episode #2530, Eric and Neil discuss how a big VC firm shows where the economy is at (and how this will affect your growth big time!). The end of free money is over and we’ve entered a period of rational valuations, innovation, and profitable growth, which has huge implications for marketers. Tune in today […]
The post Big VC Firm Shows Where Economy Is At (and How This Will Affect Your Growth Big Time) #2530 appeared first on Marketing School Podcast.
In episode #2529, we take a look at a new concept known as the inverse entrepreneur effect. This concept of business implies that your regular hierarchical pyramid is flipped upside-down. With the creator or brand on the bottom, they build upward with positions and people they need as the business grows. Join us as we […]
The post What is the Inverse Entrepreneur Effect? #2529 appeared first on Marketing School Podcast.
Discover why Elon’s funding of legal bills is a brilliant marketing move! Join Neil and Eric as they analyze the strategic implications and public perception in this insightful video. TIME-STAMPED SHOW NOTES: [00:00] – Elon Musk’s smart marketing strategy [01:00] – Neil Patel and Eric Siu’s reaction to Elon Musk’s recent tweet [02:48] – Why […]
The post Why Elon’s Funding of Legal Bills is a Smart Marketing Move #2555 appeared first on Marketing School Podcast.
In episode #2528, we talk about why webinars are still a moneymaker in 2023. We explore what webinars look like and why webinars have to be very specific before chatting about frequency, conversion rates, and the concept of partner webinars. We take a quick look at who tackles sign-ups and follow-ups, post-webinar Q&As, and who […]
The post Why Webinars Are Still a Moneymaker in 2023 #2528 appeared first on Marketing School Podcast.
In episode #2527, we discuss the success story of Andrew Wilkinson and his impressive earnings of $12,000 per month through Twitter subscriptions. In our conversation, we explore Andrew’s unique approach to monetizing his Twitter presence and the strategies that contributed to his remarkable achievement. Gain valuable insights into the concept of subscriptions and how content […]
The post Andrew Wilkinson Makes $12K/Mo on Twitter Subs? #2527 appeared first on Marketing School Podcast.
In episode #2526, we discuss the pitfalls of using paid social advertising as an investment for B2B businesses. Join us as we explore the reasons why paid social might not be the most effective strategy for reaching B2B audiences and generating significant returns. We delve into the fascinating dataset from Metadata and discuss the unique […]
The post Paid Social Is a Terrible Investment for B2B #2526 appeared first on Marketing School Podcast.
In episode #2525, we discuss the lessons learned by MrBeast on why ads are not the ideal long-term monetization strategy. Join us as we analyze the journey of MrBeast, a prominent YouTube personality known for his philanthropy and attention-grabbing stunts. Discover the drawbacks of relying solely on ads for revenue and the potential limitations in […]
The post Why MrBeast Learned That Ads Are NOT The Way To Monetize For The Long Term #2525 appeared first on Marketing School Podcast.
In episode #2524, we discuss Apple’s declaration of war on newsletters. Join us as we explore the recent developments and changes implemented by Apple that impact newsletter creators and subscribers. We investigate the potential implications for content creators, marketing strategies, and the future of newsletters in light of these changes. Hear valuable insights into the […]
The post Apple Declares War on Newsletters #2524 appeared first on Marketing School Podcast.
Neil and Eric talk about the incredible discounts and deals that X is offering, with discounts of up to 50% TIME-STAMPED SHOW NOTES: [00:00] – “X” wants to make your Twitter ROI more profitable [01:00] – How Elon Musk will implement up to 50% discount and how you can maximize it [02:12] – Advertising on […]
The post X Offers Up to 50% in Discounts #2547 appeared first on Marketing School Podcast.
Eric and Neil delve into the repercussions of the Hollywood Actor Strike and discover invaluable marketing lessons that can be applied across various industries. TIME-STAMPED SHOW NOTES: [00:00] – The impact of the Hollywood Strike [02:00] – What can we learn from it from a marketing standpoint [02:45] – What Neil Patel thinks about the […]
The post What the Hollywood Actor Strike Can Teach You About Marketing #2546 appeared first on Marketing School Podcast.
In this episode, Neil and Eric talk about how Elon Musk has revolutionized the concept of hiring brand agencies for millions of dollars. T TIME-STAMPED SHOW NOTES: [00:00] – Elon Musk and 99designs on redefining the strategy of hiring a brand agency [01:30] – What do Neil Patel and Eric Siu think about this whole […]
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In this episode, Neil and Eric talk about Twitter’s bold rebranding as “X,” a move that resulted in a reported $4-20B loss in brand value. They delve into the reasons behind this decision and the potential implications it holds for the platform’s future. TIME-STAMPED SHOW NOTES: [00:00] – What Neil Patel thinks about Elon Musk’s […]
The post Twitter Rebrands to X and destroys a reported $4-20B in brand value appeared first on Marketing School Podcast.
In episode #2522, we reveal the one thing that the wealthiest people in the world do exclusively. Join us as we explore the common practice among the ultra-rich and discuss its impact on their success. Gain valuable insights into the mindset, habits, and strategies employed by these individuals to accumulate vast wealth. Whether you aspire […]
The post The Wealthiest People in the World Do This One Thing Only #2522 appeared first on Marketing School Podcast.
In episode #2521, we discuss the importance of taking back control of your content. We delve into the drawbacks of relying solely on third-party platforms and emphasize the benefits of owning and managing your own content channels. Discover why building your own platform, such as a website or blog, provides greater control, flexibility, and long-term […]
The post Why You Have To Take Back Control of Your Content #2521 appeared first on Marketing School Podcast.
In episode #2520, we delve into the incredible success story of Logan Paul and how he managed to generate a staggering $250 million within just 12 months. We shed light on the marketing channel that played a pivotal role in his achievement and share valuable insights for marketers and entrepreneurs to learn from. Discover the […]
The post Logan Paul Generated $250 Million Dollars in 12 Months Through This Marketing Channel #2520 appeared first on Marketing School Podcast.
In episode #2519, we talk about what type of content actually works at converting enterprise customers. There is immense power behind effective marketing techniques and, in our conversation, we break down the types of content that help drive revenue. Hear about the type of content that goes viral, leveraging content effectively, and best practices to […]
The post Content That Actually Converts Into Enterprise Customers #2519 appeared first on Marketing School Podcast.
In this video, Neil and Eric talk about Discord’s Explosive 125k Growth Hack, Unveiling Eric’s 1.9M View Tweet, Bryan Johnson’s Intriguing New Company, the Fascinating World of Barbie Marketing, and the Harrowing Predictions for AI’s Future! TIME-STAMPED SHOW NOTES: [00:00] – How Bryan Johnson is redefining business and marketing [05:00] – Best practices to scale […]
The post Discord 125k growth hack, Eric’s 1.9M view Tweet, Bryan Johnson’s new company, Barbie marketing, AI’s horrifying future appeared first on Marketing School Podcast.
In episode #2517, we discuss the statement “Marketing is getting harder. But paid media is getting easier” and whether or not it is true. Neil sheds light on factors like AI and cutbacks in ad spending to explain why some believe that this statement is true before explaining why he disagrees with it. You’ll hear […]
The post Marketing is Getting Harder. But Paid Media is Getting EASIER? #2517 appeared first on Marketing School Podcast.
In episode #2516, we talk about whether it is worth it to create a user conference. You’ll hear about what a user conference is, examples of companies that do this well, and Neil and Eric’s experiences with doing their own conferences. Our hosts break down the criteria that your company should meet before you consider […]
The post Is It Worth It to Create a User Conference? #2516 appeared first on Marketing School Podcast.
In episode #2515, we’re explaining how to measure the ROI of your content efforts in 2023. You’ll hear about the limitations of Google Analytics 4 and how to get around them using UTM parameters. You’ll also hear about the value of AB testing and why you need to factor in what content is generating leads. […]
The post How to Measure the ROI of Your Content Efforts in 2023 #2515 appeared first on Marketing School Podcast.
In episode 2514, we talk about how businesses can use data to improve their marketing campaigns. Neil suggests that the biggest problem with how companies use data is that they’re good at tracking it but not as good at applying what they learn from it. You’ll hear some practical suggestions on what businesses should do […]
The post How Can Businesses Use Data to Improve Their Marketing Campaigns #2514 appeared first on Marketing School Podcast.
In Episode #2513, we shed light on some shocking information about the LinkedIn algorithm and its manual filtering from someone who works in its influencer program. You’ll hear about how they manually manipulate the reach of viral content, the types of accounts that get down-ranked and up-ranked, and why. We explain some of the criteria […]
The post BEHIND THE SCENES: The REAL LinkedIn Algorithm Secrets #2513 appeared first on Marketing School Podcast.
In this episode, Neil Patel shares a crazy marketing lesson they learned from Expedia. The surprising finding was that when Expedia adopted an omnichannel approach, integrating multiple channels like SEO, television ads, and radio ads, the ROI per channel increased by approximately 10%. This approach was especially effective for smaller brands, leading to significant lifts […]
The post Crazy Marketing Lesson We Learned From Expedia # 2512 appeared first on Marketing School Podcast.
In this episode, Eric and Neil discuss how to use Bard, an AI language model, to come up with popular marketing and business questions. They share their experiences using Bard and explain how they use it to generate content ideas for their podcast. They also highlight the importance of refining prompts and leveraging high search […]
The post How to use Bard to Come Up with Popular Marketing + Business Questions #2511 appeared first on Marketing School Podcast.
In this episode, Eric Sui and Neil Patel discuss the advantages of in-person podcast recordings over online ones. They share their recent experience recording together in person, highlighting the benefits of natural energy and storytelling that enhance the audience’s engagement. Building deeper relationships and creating a different level of connection with guests are among the […]
The post Why In Person Podcasts Crush Online Podcasts #2510 appeared first on Marketing School Podcast.
Featuring Jennifer Lopez’s AI ad and Disney’s network sale, Prime Day’s disappointing performance, and Twitter’s creator rev share launch, this episode has it all. Take a look at Neil and Eric’s insightful analysis of these trending topics! TIME-STAMPED SHOW NOTES: [00:00] – Disney TV assets are now for sale, says Bob Iger [05:33] – Jennifer […]
The post Neil and Eric talk about Jennifer Lopez AI ad, Disney wants to sell networks, Prime Day falls short, Twitter launches creator rev share appeared first on Marketing School Podcast.
In episode #2509, we’re exploring the effectiveness of offline ads. We investigate why B2B companies invest in airport ads and examine the factors affecting the success of offline ads. You’ll learn how to creatively engage your target audience and differentiate yourself in a saturated marketing landscape. Tune in for insights on leveraging offline ads for […]
The post Do Offline Ads Work? #2509 appeared first on Marketing School Podcast.
In episode #2508, we uncover the latest insights and strategies to conquer the ever-changing LinkedIn algorithm. Join us as we reveal the key factors driving organic reach and engagement on LinkedIn. From understanding the algorithm’s shift towards prioritizing relevant content to leveraging knowledge-sharing for maximum visibility, this podcast provides practical tips to help you win […]
The post The LinkedIn Algorithm Changed — Here’s How To Win #2508 appeared first on Marketing School Podcast.
In episode #2507, we dissect the elements that contribute to the success of a TikTok video, specifically focusing on the anatomy of a TikTok video that reached an impressive milestone of 1 million views, ours! Join us as we explore the strategies, tactics, and key components that can help creators achieve significant visibility and engagement […]
The post The Anatomy of a 1M View TikTok Video #2507 appeared first on Marketing School Podcast.
In this episode, Neil Patel and Eric Siu talk about product marketing lessons you should learn from Threads. TIME-STAMPED SHOW NOTES: [00:00] – Why launching Threads is a genius move and the future [01:30] – The conditions that made Threads a record-breaking social media platform [03:36] – Key lessons we should learn from Threads [05:07] […]
The post Why The Threads Launch Was A Masterclass In Product Marketing #2523 appeared first on Marketing School Podcast.
Neil Patel and Eric Siu talk about why Meta’s Threads is getting a lot of attention right now and how you should maximize it for your brand. TIME-STAMPED SHOW NOTES: [00:00] – Is Threads better than Twitter? [01:31] – Neil Patel performed an engagement disparity test between Threads and Twitter. [02:20] – What is the […]
The post Threads Is Generating 8.3X More Engagement Than Twitter appeared first on Marketing School Podcast.
In episode #2506, we dive deep into the challenges and shortcomings of the creator economy. Join us as we uncover the complexities of the creator economy and offer insights into the factors that have contributed to its less-than-desirable outcomes. We discuss the challenges in the space, returns from content creation, essential aspects content creators should […]
The post Why The Creator Economy Ended Up Being A Dumpster Fire #2506 appeared first on Marketing School Podcast.
Join Neil Patel and Eric Siu as they discuss the latest news and trends in the digital world. Tune in to hear them delve into the incredible achievement of Threads, which attracted a staggering 70 million users in just a few days. They’ll also cover the fascinating topic of Progmattic SEO, explore the Canadian government’s […]
The post Threads Gets 70M Users, Pseo, Ga4, Duolingo Ditches Tv Ads For Memes, Tom Brady Loses $30M appeared first on Marketing School Podcast.
In episode #2505, we delve into rebranding and discuss whether it is a good idea for businesses. Join us as we explore the potential benefits and drawbacks of rebranding and provide valuable insights to help you make an informed decision through real-world examples. We discuss when rebranding is appropriate, bad and good examples of rebrands, […]
The post Are Rebrands A Good Idea? #2505 appeared first on Marketing School Podcast.
In this episode, Neil Patel and Eric Siu talk about how you can view your competitors’ Google Ads for free Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you […]
The post Now You Can View Your Competitors’ Google Ads For Free #2504 appeared first on Marketing School Podcast.
In this episode, Eric Siu and Neil Patel discuss their strategies for starting from scratch in content marketing. They share their preferred content formats, with Eric focusing on LinkedIn and Twitter for text-based content, while Neil emphasizes the power of videos and leveraging short-form content across various platforms. They also discuss the importance of building […]
The post Where We Would Start From Scratch #2503 appeared first on Marketing School Podcast.
In episode #2502, we fill you in on our monthly content marketing expenses. Our diverse range of content includes blog articles, podcast episodes, videos, email blasts, and webinars. Discover how we leverage the power of AI to enhance our content, reduce costs, and improve efficiency, and what tools we use for our email marketing campaigns. […]
The post How Much We Each Spend on Content Marketing #2502 appeared first on Marketing School Podcast.
In episode #2501, we discuss the AI-powered video editor that promises to save you time and money on your TikToks, Reels, and YouTube shorts. We explore how Opus Clip utilizes AI to analyze longer videos, identify hooks, generate catchy titles, and predict their viral potential. We tried it ourselves and found the Opus-edited clips to […]
The post The AI Video Editor That Will 10x Your Content Creation #2501 appeared first on Marketing School Podcast.
In episode #2500, we investigate what matters more than competency when it comes to hiring. We explore why cultural fit takes precedence over competence and how it can make or break a team’s success. Through a compelling recruitment story, we illustrate the significance of finding candidates who align with your company’s culture. We also divulge […]
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In episode #2499, we delve into how YouTube sensation MrBeast shattered video records with his latest release. From the premise that surpassed his ‘Squid Games’ video to the clever utilization of cameos and quick pacing, we explore the secrets behind his viral triumph. Discover how MrBeast incorporated a native ad for his own product, Feastables, […]
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In episode #2498, we talk about why we’re doing a live podcast again. We haven’t recorded this podcast sitting next to each other for the last three or four years and today we are going to tell you why that has changed. Eric and Neil both tell us why they prefer it this way, why […]
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In episode #2497, we are discussing the rise of de-influencers and what it means. De-influencers are people causing negative influence online. This is happening more and more now and when someone who isn’t liked is promoting your services or products, it’s actually going to hurt your sales and revenue. Don’t de-influence, influence! TIME-STAMPED SHOW NOTES: […]
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In episode #2496, we share how to market an event effectively. From advertising and sending emails to pushing ticket sales and optimizing the 30 days before the event, we share all our tips and tricks with you today! We have an exciting event coming up in August and this is how we are marketing it […]
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In episode #2495, we are going to tell you how you can find the best podcast to advertise on. Magellan AI is a great tool to use to help with podcast analytics and advertising, and this is a must-use product! Today, we walk you through some of the product’s features, the cost, and how it […]
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In episode #2494, we are talking about the business trends we are seeing in 2023. Things have become volatile with interest rate hikes and businesses are taking a defensive stance in order to protect themselves. We’re seeing a lot of marketing budget cuts and replacing loads of operations with AI to be more efficient. We […]
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In episode #2493, Neil and Eric get into how to unsuck at social media. When it comes to social media, there are plenty of ways to succeed. But there are also plenty of ways to suck. And what works for your competitor won’t necessarily work for you. Join Neil and Eric as they reflect on […]
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In episode #2492, Neil and Eric break down the optimal way to post to social daily. The social media space is competitive, and different platforms seem to constantly be changing things up to stay ahead of the game. Find out how algorithms differ on various platforms, the benefits of posting natively, and recommended tools for […]
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In episode #2491, Neil and Eric discuss what can be learned from the XPRIZE Foundation, an organization that Elon Musk donated over 100 million dollars to. It’s important to look at how things are done in different business settings. Not only do you expand your knowledge, but it also presents opportunities to leverage their offerings […]
The post What You Can Learn From XPRIZE (Elon Donated Over $100M+ To This Org) #2491 appeared first on Marketing School Podcast.
In episode #2490, Eric shares what he learned about YouTube by paying MrBeast $8. With the launch of MrBeast’s paid Twitter feed, subscribers are being given the opportunity to take a behind-the-scenes look at the numbers relating to his phenomenally popular YouTube channel. Tune in for a closer look at MrBeast’s critical metrics — like […]
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In episode #2489, Neil and Eric unpack why Lionel Messi declined $1.9B to play the long game. When choosing which football club to play for, there’s often more going into the decision than money alone. Tune in to learn about the deals that Messi was offered, the numbers behind them, and how he is making […]
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In episode #2488, Neil and Eric explore the future of media via Axios. Drawing from a blog post written by the American news website, this episode covers the transformations that seem likely to occur in the media landscape in the near future. From a rising demand for subject-matter expertise to a desire to move away […]
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In episode #2487, Neil and Eric explain how to use influence hacks to 10x your conversions! Using thought experiments designed by Niro Sivanathan, Eric and Neil explore the concepts of gain framing versus loss framing and quality versus quantity of arguments with the intention of helping you make the biggest positive impact on your audience! […]
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In episode #2486, Neil and Eric do a deep dive into the metric that’s more important than customer acquisition costs! This episode was inspired by a blog post by Elena Verna and in it you will hear why it is more important to focus on the lifetime value and the payback period of your customers […]
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In episode #2485 Instagram’s algorithm is revealed through Neil and Eric’s analysis of the Instagram Ranking Explained blog (plus some other information that Instagram might not be so open about sharing!). From how they rank everything from Feed to Reels, tune in today to hear it all. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Instagram’s Algorithm […]
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In episode #2484, we discuss the Gary Vaynerchuk (otherwise known as GaryVee) method for hiring content creators. Gary sometimes gets flak for hiring armies of recent graduates for $20 an hour, but if you think about it, who knows social platforms like TikTok better than the 20-somethings that use them the most? If you want […]
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In episode #2483, we talk about some of the different ways that we use AI at our companies. What we won’t be talking about is how to use AI to create text-based content, videos, or images for social media or SEO, because everybody already knows about that! Tune in as we share a few out-of-the-box […]
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In episode #2482, we discuss what we mean when we say that “the gold is in the reviews.” Reviews help showcase the reputation of your company. They improve search rankings for your website, increase sales, and build trust in your brand. But did you know that one and two-star reviews are just as valuable if […]
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In episode #2481, we share some of our favorite ways to learn new marketing tactics that we have learned in nearly seven years of Marketing School; from surrounding ourselves with passionate people to attending conferences in different countries, following up-and-comers closely, and more. Modern marketing requires a broad range of skills and strategies, but gaining […]
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In episode #2480 we talk about how we are adapting our marketing so as not to get crushed by AI! Just because there are so many new tools and avenues out there, doesn’t mean the old ones are completely useless. Tune in to hear about some of the ways you can stay relevant and successful […]
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In this episode, Neil Patel and Eric Siu talk about Apple’s headset, WPP partners with Nvidia, the Rise of creator capitalists, Twitter ad revenue tanks 59 Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know […]
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In episode #2479, we discuss whether Google is sending fewer clicks to websites. The statistics and analytics around Google’s search results have continued to shift and evolve over the years, with the latest data suggesting impressions are up and clicks are down. Tune in to hear what this means for Google, SEO, and your business! […]
The post Is Google Sending Fewer Clicks To Websites? #2479 appeared first on Marketing School Podcast.
In episode #2478, we share some of our favorite tools for marketers who want to level up their ads! If you want to stand out from the rest, the right new tools can help you do this (and probably with very little effort). Tune in to hear us touch on some of the endless possibilities […]
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In episode #2477, we talk about why finding your community is critical for long-term growth. If you want to know a little more about our opinions on the power of relationships, how to go about helping others, and the best places and events for you to spend your time, you have come to the right […]
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In this episode, Neil Patel and Eric Siu talk about where they think podcast advertising is going. Tune in! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy […]
The post Where We Think Podcast Advertising Is Going #2476 appeared first on Marketing School Podcast.
Join Neil Patel and Eric Siu in this episode as Eric shares his key insights and takeaways from the investor’s conference he recently attended. Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the […]
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In episode #2474, Eric shares what he learned from meeting a marketing school fan live! We are always thrilled when our podcast provides listeners with fresh insights, but we’re even happier when listeners implement those lessons. Tune in to hear about Eric’s unexpected meeting with a listener who went out and used the lessons he […]
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In episode #2473, we talk about where consumer confidence sits right now. The global economy has had to adapt to some pretty major events over the past three years, from a worldwide pandemic to the war in Ukraine. And many consumers are feeling the effects of these developments. We discuss the spending habits of different […]
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In episode #2472, we talk about how to truly scale AI in your organization! It feels like everyone is racing to implement AI, but is this the best strategy for business owners? Tune in to hear how we are adopting AI in our respective companies and how to be smart about how (and when) to […]
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In episode #2471, we’re looking at the format dominating 92.7% of Facebook posts! We’re referring, of course, to reels. Short-form content has proven to be effective across all platforms and seems to be single-handedly reviving Facebook. Tune in to find out why reels are so popular and how you can use the timeless art of […]
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In episode #2470, we explain why you’ve been thinking about AI the wrong way, and how you should approach it instead! While using AI for content creation is an incredible advancement, it still requires human modification. That being said, how much time and money is it really saving you? It’s time to think about the […]
The post You Have Been Thinking About AI The Wrong Way – You’re Missing the Big Picture #2470 appeared first on Marketing School Podcast.
In episode #2469, we talk about how we optimize our travel for maximum output. Conferences and travel go hand in hand and we’ve figured out a few ways to ease the journey and curb jetlag. Tune in to hear our travel tips from adjusting to new time zones and saving time in the airport to […]
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In episode #2468, we break down our favorite marketing hack when speaking at conferences. We’ve been on the circuit for a few weeks and want to share our approach to marketing at events. Speaking, to begin with, is obviously a great tactic, but while you’re there, we encourage you to set up some in-person meetings! […]
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In episode #2467, we look at ways to make your content stand out when everyone is on the AI train. The trick is to identify what you, as a human, can bring to the table to capture attention that AI cannot. For example, share your personal experience and find creative ways to integrate influencers. Tune […]
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In this episode, Neil Patel and Eric Siu delve into Google’s recent AI event, Bankrate’s AI-driven content strategy, and more. Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you […]
The post Google’s AI marketing event, Bankrate’s AI content results, Ad index falls for 10th straight month, Nvidia jumps 30% appeared first on Marketing School Podcast.
In episode #2466, we broach the topic of using AI for doing outbound. The goal with outbound is to stand out and AI can help you do so. Tune in to discover how AI can be used to customize insights for outbound and why you should jump aboard now before it’s too late. TIME-STAMPED SHOW […]
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In episode #2465, we investigate the software that can create AI-generated articles to “drive real traffic”. Namely, byword.ai. While AI SEO strategies might have short-term results, we don’t believe that they will maintain their efficacy in the long term. Tune in as we delve into @jakezward’s AI SEO case study and share our opinions on […]
The post This Software Can Create Thousands Of AI-Generated Articles And Drive Real Traffic #2465 appeared first on Marketing School Podcast.
In episode #2464, we explore the question of vanity metrics versus revenue. We look at a particular story of a creator reaching 100 million views on YouTube with only a $900 return. These stats beg the question: should you be focusing more on revenue or views? Of course, it depends on your marketing goal, but […]
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In episode #2463, we share seven marketing tools for the second quarter of 2023. The year is already flying by and now is a great time to familiarize yourself with some of the most efficient, powerful, and easy-to-use online marketing tools that you have at your disposal. From simplifying your SEO content stack to optimizing your […]
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In episode #2462, we discuss why newsletters are making a comeback. Recently, Neil shared the biggest lesson he learned from sending out hundreds of millions of emails, and today, we take a look at how you can use newsletters to take control of your marketing! Tune in for some tools and strategies to help you […]
The post Why Newsletters Are Making a Comeback (and Why You Should Care) #2462 appeared first on Marketing School Podcast.
In episode #2461, you’ll hear about some of the differences between mediocre and standout marketers (and how you can be the latter, not the former). The great Charlie Munger once said, “Invert, always invert.” That’s what we’ll be doing today as we highlight some of the key characteristics of mediocre marketers so that you can […]
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In episode #2460, Neil shares his biggest lesson from sending out 255 million emails. Tune in to find out what he has learned about email segmentation in today’s world, how he creates more targeted contact lists, how you can leverage AI to help you, and more! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The Biggest Lesson […]
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In episode #2459, we share our perspective on a “cookieless” future and what you can do about it. As you probably already know, third-party cookies are being phased out and many digital marketing companies are scrambling. If you’re prepared, however, a cookieless future could actually be a significant asset. Join us as we discuss the […]
The post The Cookieless Future Is Here: Here’s What to Do About It #2459 appeared first on Marketing School Podcast.
In episode #2458, we take a look at where Twitter is going (and why you should care). In just six months as the owner and CEO of Twitter, Elon Musk decimated its ad business, alienated news publications and users, and plunged the platform into what can only be described as a state of chaos. With new […]
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In episode #2457, we talk about how Microsoft Advertising is rolling out ads for chat API. Tuning in, you’ll find out what this means and how you can use Microsoft Advertising to monetize the chatbot on your website. You’ll also find out why we believe that most people are overestimating the impact that AI tools […]
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In this episode, Neil and Eric talk about if education is a good revenue stream. Tune in and don’t miss today’s episode. Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. […]
The post Is Education A Good Revenue Stream? #2448 appeared first on Marketing School Podcast.
In this episode, Neil and Eric talked about the valuable lessons Eric picked up during the private mastermind in Turkey. Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you […]
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In this episode, Neil Patel and Eric Siu talk about how Eric’s failed Airbnb interview gave him great lessons in life and business. Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments […]
The post What Eric Learned From His Failed Airbnb Interview #2446 appeared first on Marketing School Podcast.
In episode #2445, Neil and Eric talk about why the older your company is, the better your marketing is. When you’re around for a long time, you gain the opportunity to grow your brand and prove your worth. And over time, it’s natural for your brand to become central to your marketing. Today’s conversation unpacks […]
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In episode #2444, Neil and Eric talk about how Insider is starting to experiment with AI. As AI continues to develop, so too do our methods for using it. Tuning in you’ll learn about Insider’s new plan to test methods for responsibly incorporating AI into its workflow, what this says about broader trends, and some […]
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In episode #2443, Neil and Eric discuss the pros and cons of polarizing marketing. When you use polarizing marketing, you run the risk of alienating your audience. But you also create an opportunity to elevate brand awareness and gain a loyal following that aligns with your values. In this conversation, we take a closer look […]
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In episode #2442, we discuss whether or not it’s a good idea to take every press appearance presented to you. We look at forms of press appearances and explain why we feel it’s often better to say, “No”. It’s important to have criteria when gauging if a press appearance is right for you and today, […]
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In episode #2441, we share our thoughts on LinkedIn’s new features. There are multiple, from recruiting to analytics and collaborations, and we urge you to check them out. Tune in as we explain how LinkedIn’s collaborative articles work, why they’re worth exploring, and why LinkedIn is making all these changes to begin with. Today you’ll […]
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In episode #2440, we discuss the ways in which AutoGPTs are going to change business and marketing forever. AutoGPTs differ from ChatGPT in that they don’t require human assistance to function optimally, thus saving time and increasing efficiency. Today, we share some examples of AutoGPTs and their capabilities and explain how they can be used […]
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In episode #2439, we’re talking about Project Magi. Google is ushering in changes to its search engine to remain competitive as companies like Samsung threaten their reign. The increasing rate of innovation in the AI world calls for all of us to adapt, and Google is not exempt. Tune in to find out what changes […]
The post Project Magi: Google’s Making Big Changes to Search #2439 appeared first on Marketing School Podcast.
In episode #2438, we reflect on the marketing-related lessons we’ve learned from the best newsletter businesses out there. If you’re unsure of what newsletter businesses are and how they operate, you’ll find out here. We share our thoughts on what lends to a successful newsletter business and why we believe The Agora to be the […]
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In episode #2437, we’re tackling the topic of building a team of top-performing marketers. We discuss what it means to be a top marketing performer and the qualities these people share, as well as the challenge of retaining high performers. Tune in for the steps to building an organization of top-performing marketers and find out […]
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In episode #2436, we discuss the unlikely collaboration between mobile coverage company Mint Mobile and fast food chain, Jack in the Box. Both companies are targeting the same demographic and by some stroke of marketing ingenuity, they recognized this and decided to band together. Tune in for details of this unexpected collab and find out […]
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In episode #2435, Neil and Eric ask whether ad quality scores still matter in 2023. There are a range of factors that can contribute to how well you do on your ad quality score, like your click-through rate and how well people respond to your page. Tune in to learn about the benefits of having […]
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In episode #2434, Neil and Eric talk about the business lessons behind Instagram making $660M on blue checkmarks. Tuning in you’ll hear all the details of Instagram’s decision to charge for blue checkmarks and the record profits they are making virtually overnight. Today’s conversation also delves into predictions for this trend — like how it […]
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In episode #2433, Neil and Eric talk about practical ChatGPT use cases for businesses. There are tons of ways to use ChatGPT, many of which we are still discovering. Tuning in you’ll hear an overview of ChatGPT’s best functions and how you can combine ChatGPT with other AI tools to accomplish even more. Find out […]
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In episode #2432, Neil and Eric talk about how to use meme marketing to grow faster. Posting hilarious memes is an excellent way to grow your audience quickly — just be sure to keep it relevant to your industry. After all, you don’t want to run the risk of attracting too many followers that aren’t […]
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In episode #2431, we discuss our discoveries about Twitter’s algorithm, what with it having been open-sourced. We argue the pros and cons of releasing source code and what the Twitter algo revelations mean from a marketing standpoint. Tune in for insight into how Twitter works and find out why we champion transparency. TIME-STAMPED SHOW NOTES: […]
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In episode #2430, we discuss the lessons learned from a recent event hosted by YouTube creator, Kong Pham. We begin with a quick recap of the event before delving into the specifics of spectacle content versus relationship-building content, the value of creator communities, and more. Tune in to find out why it’s often a good […]
The post Lessons Learned From A Private YouTube Creator’s Event #2430 appeared first on Marketing School Podcast.
In episode #2429, we share tips for overcoming creator’s block. Creator’s block is much like writer’s block, but there are tools at your disposal! Today, we share some idea-generation strategies from team incentives to analyzing your analytics. Tune in to find out how to get the most out of ChatGPT and how talking to other […]
The post How to Deal With Creator’s Block #2429 appeared first on Marketing School Podcast.
In episode #2428, Neil and Eric talk about short versus long-form podcast episodes and which ones perform better. Part of one’s job as a creator is producing content that is so good that people are always looking forward to the next installment — whether that’s an email or a podcast episode. Find out what we’ve […]
The post Short Vs Long-Form Podcast Episodes: Which Performs Better #2428 appeared first on Marketing School Podcast.
In episode #2427, Neil and Eric talk about the shady hack people are using to get crazy LinkedIn growth. In our conversation, we take a closer look at the dodgy strategy people are using to dramatically boost their LinkedIn presence and what this teaches us about the platform itself. Tune in to learn exactly what […]
The post The Shady Hack People Are Using to Get Crazy LinkedIn Growth #2427 appeared first on Marketing School Podcast.
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The post Budweiser’s gamble, YouTube Shorts virality study, Twitter blocks Substack links, HBO Max rebrand, and why too much AI is bad for your marketing appeared first on Marketing School Podcast.
In this episode, Neil Patel and Eric Siu answer questions on digital marketing and business, during their Dubai conference. Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy […]
The post Dubai Conference Q&A – Using Influencers To Grow Your Business & Scaling Your Digital Agency appeared first on Marketing School Podcast.
In this episode, Neil Patel and Eric Siu talk about marketing trends, growing the podcast, marketing Apps and tips. Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy […]
The post Marketing Trends, Growing The Podcast, Marketing Apps and Tips appeared first on Marketing School Podcast.
In episode #2426, Neil and Eric talk about 7 unconventional growth hacks to 10x your growth. Tune in as we break down the newest and most effective methods for getting that extra growth spurt. Learn how to use partnerships to get the best ROI for participating at conferences, the highest-rated tools for growing your audience, […]
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In this episode, Neil Patel and Eric Siu share their insights on the major challenges associated with AI. Tune in! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you […]
The post Biggest Issues With A.I. appeared first on Marketing School Podcast.
In episode #2425, Neil and Eric talk about how to unstuck your marketing when you’re feeling stuck. It’s normal to feel stagnant in your marketing, and it’s something that happens to everyone at some point. If you’re currently in this space you can rest assured that there are tried and true methods for getting out […]
The post Stuck? Here’s How To Unstuck Your Marketing #2425 appeared first on Marketing School Podcast.
In episode #2424, Neil and Eric talk about 7 marketing tools for Q2 2023. There are tons of trendy new AI tools on the market right now that serve a variety of functions. From Chat GPT’s ability to generate written content to the stunning images you can conjure on MidJourney, the avenues available to us […]
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In episode #2423, Neil and Eric talk about how to address negative reviews the right way. Whether you’re getting negative reviews for a podcast, business, or service, it’s important to analyze them and figure out whether there are any persistent issues that you have the power to fix. Listen in as we discuss the biggest […]
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In episode #2422, Neil and Eric talk about the 10x marketing experiments that they’re running right now. We break down how best to leverage various AI tools for content creation, analyzing data, and making well-informed marketing decisions. Tune in to learn more about how to figure out what’s working, what isn’t, and how to get […]
The post 10x Marketing Experiments That We’re Running Right Now #2422 appeared first on Marketing School Podcast.
In episode #2421, we find out why MrBeast and Logan Paul have monetization models that are worth emulating. We examine how these YouTube stars built their wealth, why building your brand and audience first is highly effective, and how to use your brand to leverage business deals. We also take a look at how other […]
The post The MrBeast & Logan Paul Monetization Model to Emulate #2421 appeared first on Marketing School Podcast.
In episode #2420, we answer the question of whether marketing intensity is more important than strategy. We discuss the difference between strategy and tactics, why marketing intensity is more important than strategy, and why it’s better to focus on one or two strategies than have your energy split between many. Tune in for all this […]
The post Marketing Intensity vs Strategy – What’s More Important? #2420 appeared first on Marketing School Podcast.
In episode #2419, we take a look at how the recent release of ChatGPT plugins could impact the very future of marketing. We define what plugins are (with examples of how companies use them), how the incredible work being done at OpenAI could change the marketing landscape, and how new AI technology makes marketing adjustments […]
The post OpenAI Releases ChatGPT Plugins: BIG Implications for Marketing #2419 appeared first on Marketing School Podcast.
In episode #2418, we discuss using celebrities to endorse your company while honing in on Mint Mobile and their winning partnership with Ryan Reynolds. We explore some celebrity endorsement strategies that have been successful, why longer contracts work better, why founders should be willing to take pay cuts to fund celebrity partnerships, and the numbers […]
The post What Mint Mobile’s $1.35B Acquisition Can Teach You About Marketing #2418 appeared first on Marketing School Podcast.
In episode #2417, Neil Patel and Eric Siu talk about ChatGPT getting banned in Italy, Dharmesh Shah, OnlyFans funnel, and more. Tune in and make sure not to miss this episode! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you […]
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In episode #2416, we share the fastest and easiest way to increase your open rate. From prioritizing new content, creating anticipation, and the power of first impressions, these ideas are bound to help you boost your numbers. Tune in to learn more! TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: The Fastest and Easiest Way To Increase Your […]
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In episode #2415, we discuss whether newsletters are good businesses. Newsletters can be a great way to build an audience, as well as something you can charge subscribers for, but are they the best use of your resources? Tune in to hear us unpack the pros and cons, and some examples of companies that have […]
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In episode #2414, we talk about whether you should build or buy when it comes to talent in your company. There are arguments to be made for both routes to growing your company and its teams, and here we explore the reasons you should consider each. Tune in to learn more about the kind of […]
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In episode #2413, we discuss how to take accountability for your marketing screwups. At the end of the day, it doesn’t matter what kind of marketing genius you are, you will screw up at some point. What matters is staying humble, being open to receiving feedback, and owning up to your mistakes. Join us as […]
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In episode #2412, we discuss how this plus ChatGPT will turbocharge your marketing results. When we say “this,” we’re referring to our process, which starts with recording the podcast you’re listening to and includes using ChatGPT to multiply our content for various platforms. Tuning in, you’ll learn how this decreases the time it takes to […]
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In episode #2411, we talk about one easy way to skyrocket your conversions. We believe that conversion rate optimization (CRO) is one of the biggest leverage points in marketing, but it’s often overlooked as no more than a necessary evil. Today, Eric and Neil each share one simple hack that you can use to improve […]
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In episode #2410, we discuss why batching content can actually hurt you sometimes. As you may already know, Eric and Neil batch content for this podcast, sometimes up to four or five weeks in advance. While this is a great time-saving strategy that can help you post more consistently and repurpose content across platforms, there […]
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In episode #2409, Neil and Eric talk about how YouTube and Spotify are changing the podcast game. You might think that with five to 10 million podcasts in existence, the world of podcasts is saturated, but that couldn’t be further from the truth. In fact, now is the perfect time to get into the podcasting […]
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Give us feedback on this new format in the ratings section and include your e-mail for a chance to ask a question live on a Marketing School podcast! Learn more about your ad choices. Visit megaphone.fm/adchoices
The post GPT-4 & Marketing, Balaji’s Bet, My First Million collab, video podcasts & more (R1) appeared first on Marketing School Podcast.
In episode #2408, Neil and Eric give you the recipe for success with any content! With the wide variety of social media channels out there, it can feel overwhelming to create enough content for all of them. That’s why, in this episode, Eric and Neil share their advice for repurposing content, frameworks that you can […]
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In episode #2407, Neil and Eric delve into how to nail a public speaking performance. They are currently in the middle of the speaking season, having just returned from one conference and getting ready to attend another, so it’s a great time to have this conversation. Tune in today to hear their top tips and […]
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In episode #2406, Eric and Neil explore the question, “When should you hire offshore marketing talent?” Whether your goal is to save money or expand your business across the globe, hiring offshore talent could be the solution you have been looking for. Tune in today to hear how to make offshoring work for you! TIME-STAMPED […]
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In episode #2405, Eric and Neil talk about how to get maximum ROI from conferences. After recently returning from the Affiliate World Dubai conference, they chose a few of the key learnings from their trip relating to business and marketing ROI to share in this episode. From hosting dinners to time schedule, tune in today […]
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In episode #2404, Neil and Eric talk about what marketers can learn from Warren Buffett’s $130B cash hoard. One of Warren Buffett’s key investor strategies is buying good businesses at a reasonable price. And right now, he’s struggling to find those, which has left him with a lot of extra cash on his balance sheets. […]
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In episode #2403, Neil and Eric talk about how digital advertising will change in 2023 and beyond. Major developments in artificial intelligence (AI) along with increased privacy and tracking limitations are shaking up the world of marketing and digital advertising. In today’s episode, we break down the ways we expect companies to adapt in 2023 […]
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In episode #2402, Neil and Eric talk about how the best marketers manage their most important resource, time. Tune in as we discuss some of the top methods for managing your routine and how to get the most out of your working hours. Learn about the benefits of keeping your schedule open enough that you […]
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In episode #2401, Neil and Eric talk about the app tracking transparency recession. The tech industry has been having a tough time, with massive lay-offs making regular headlines and increasing tracking and privacy changes leaving some companies scrambling to adapt while others continue relatively unaffected. We delve into the app tracking transparency recession, how to […]
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In episode #2400, Neil and Eric discuss what they learned from a Miami Founder’s Mastermind. For his latest Leveling Up Founders event, Eric decided to take a risk and try out an entirely new format. But one thing remains consistent: ultimately his events are all about the people who attend. Because when you have high-caliber […]
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In episode #2399, Neil and Eric talk about whether Uber and Lyft ads are actually viable. Uber’s new advertising model has seen huge growth, but is it honestly helping companies find new audiences? Find out which companies are getting the best results from their advertising dollars in their partnerships with Uber, Lyft, and others, as […]
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In episode #2398, Neil and Eric talk about why AI is overhyped for marketers right now. It’s undoubtedly the season of AI, and articles all over the internet are detailing how best to use these new technologies. But how are companies really investing in AI? And how does marketing fit into the mix? Tune in […]
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This is a quick reaction video. Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain […]
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In episode #2396, Neil and Eric talk about how to create a marketing moat around your business. Customers will always prefer buying from brands that they know and trust, but how do you go about building that affinity with your audience? We unpack what it means to create a marketing moat around your business, why […]
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Neil & Eric do an emergency podcast on the Silicon Valley Bank situation and give their thoughts on what is likely to happen. Learn more about your ad choices. Visit megaphone.fm/adchoices
The post Rapid Reaction: What the SVB Fallout Means For You & What We Predict Will Happen #2395 appeared first on Marketing School Podcast.
In episode #2394, Neil and Eric explore the viability of partnerships as a growth channel. Partnerships can be a great way to broaden your network and gain traction, but it may be years before you start seeing a real return on your investment. Tune in to learn about the most effective ways to approach partnerships […]
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In episode #2393, Neil and Eric talk about what to do when you’re feeling content burnout. The grind of creating endless reams of content can quickly lead to burnout if you don’t have the proper systems in place. Find out what we’ve learned about how to create content sustainably and avoid burnout, from focusing on […]
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In episode #2392, Neil and Eric talk about how to use pillar content to 10x your output in 2023. We all have different strengths when it comes to content creation, be it writing, recording, or speaking. We break down how to make the most out of your pillar content by remixing it for a variety […]
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In episode #2391, Neil and Eric talk about how to prevent churn. Tuning in, you’ll hear us break down how to figure out what is causing your high churn rates, why you should only focus on the problems you can solve, and the steps to follow in order to fix them. To learn more about […]
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In episode #2390, Neil and Eric asked, “When is it acceptable to have churn?” It’s normal to lose a certain number of subscriptions at the beginning of the year, especially if you’re just starting out. But if your level of churn is affecting your monthly recurring revenue, you may want to consider finding ways to […]
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In episode #2389, Neil and Eric talk about five AI marketing tools to check out for 2023. The AI industry made significant advances in 2022, which has given rise to some pretty fascinating products. Tune in today to learn about some of the most useful AI tools we’ve come across that will help you generate […]
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In episode #2388, Neil and Eric talk about why they chose the color orange for their website. There are a surprising number of things to consider when choosing a color for your website. Regardless of which color you choose, it’s important that you follow a few simple rules and use the testing tools available to […]
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In episode #2387, Neil and Eric share what they think about ‘Dark Social’. Even if you haven’t heard of the term ‘dark social’, you’re still probably familiar with its effects. Dark social refers to the social sharing of content that takes place beyond the reach of web analytics programs. And with the growing robustness of […]
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In episode #2386, we are discussing the easiest ways to hire the best marketers in 2023. One of the best (and only) shortcuts to marketing well is to hire well and you will hear all about how to do this. If someone who works for one or more of your competitors has been promoted multiple […]
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In episode #2385, we are telling you where you can learn about marketing in 2023! We share some informative newsletters you can read to make you a better marketer, give you some amazing resources that will help you experiment with your websites, talk about what YouTube channels will help you be most informed, and discuss […]
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In episode #2384, we show you what you can learn from Twitter’s recent marketing decisions. Twitter has made two major decisions to solve the mistakes Elon made and solidify its long-term success. We discuss why there is a focus on ethics in business and how that has played into Twitter’s decisions, the importance of being […]
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In episode #2383, we delve into why companies are more focused on hiring CMOs with performance-marketing backgrounds. We are in the digital age and therefore, most of our marketing happens online. We talk about a survey we conducted on how marketers are handling the allocation of 2023 budgets, why companies want their ads to be […]
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In episode #2382, we discuss whether we think Twitter is going to die or not based on the Ad spending decreasing by 46%. We delve into the reasons such a large percentage of advertisers have chosen to pause their advertising on Twitter, how we think Elon Musk will handle the situation, why we believe it […]
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In episode #2381, we discuss why we think that contractors are actually four times more loyal than full-time employees. There are various pros and cons when it comes to hiring a contractor over a “full-timer” and vice versa. More often than not, it depends not only on your budget but what you’re looking for, and […]
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In episode #2380, Eric and Neil share their take on why creativity isn’t as effective remotely. By its nature, remote work means fewer collaborations, spontaneous interactions, and open communication between teammates across any organization. With virtual work changing how (and where) we do our jobs, we believe that it is becoming essential to create new strategies […]
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In episode #2379, we take a look at the seven habits of highly effective SEOs. Is it better to create new content or upgrade pages that already have high conversions? Does higher traffic always translate into higher revenue? How can you use data, collaboration, and trends to drive views? Today, we answer all these questions […]
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In episode #2378, Eric and Neil share some YouTube scaling secrets for 2023. There are a few things that we have learned over the years when it comes to scaling your YouTube channel. Tune in today to find out how to navigate the algorithm when it comes to YouTube Shorts versus longer videos, what tools […]
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In episode #2377, we talk about how to create hooks consistently. A good hook is the only “best practice” that actually matters when it comes to creating compelling content. Mr. Beast is a great example of this. With 129 million subscribers, he is one of the most-followed YouTubers of all time, and it’s well-known that […]
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In episode #2376, Neil and Eric discuss how to double your SEO traffic in 2023. When most people think about increasing their SEO traffic, they think about hacks that sound a little something like this: “Top 10 quickest ways to optimize your clickthrough rates!” We’re here to tell you to forget about the hacks. Today, […]
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In episode #2375, we share our thoughts on Bankrate using artificial intelligence (AI) writers for their content. AI is an increasingly hot topic, especially since the launch of OpenAI’s ChatGPT bot in late 2022. With more and more brands using AI-generated content, they have been able to streamline content development and reduce costs, but is […]
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In episode #2374, we share how to get 90% open rates on your messages! Getting your subscribers and audience to engage with your marketing messages is a huge part of successful work in our field. Tune in today to hear about how you can boost your numbers and the surprising communication avenues we think are […]
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In episode #2373, we share why we wish we never went to college! This might be a controversial episode, but we are just sharing our own experiences and reflections. Tune in to hear some reasons why we feel we could have used our time and energy more wisely in the past! TIME-STAMPED SHOW NOTES: [00:21] […]
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In episode #2372, we talk about how to get SEO buy-in in larger organizations. As digital marketers, we know the value of SEO, but that does not mean that all your leaders and employers do! Tune in to hear about how best to manage your role and communicate about the necessary work you do, especially […]
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In episode #2371, we talk about the best way to engineer word-of-mouth marketing. We all know the usefulness of free, word-of-mouth marketing, but how can you engineer it for your offer? In this episode, we explore a few examples and ideas that might get the cogs turning for you. Tune in to hear about viral […]
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In episode #2370, we share personal and professional habits that will make you a high-performing marketer. From networking and team building to daily habits and staying organized, these pointers are bound to give you the edge over many others out there, so tune in to hear our suggestions! TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: Personal […]
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In episode #2369, we talk about the fact that Meta and Google no longer have the majority of the advertising market share! This is a big deal in some respects but also has not impacted these giants’ revenue substantially so far. Tune in to hear about what could happen in the near future and a […]
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In episode #2368, we ask what the effects of Bing adding ChatGPT will be on Google’s survival. With the huge advent of ChatGPT and the shaking up of the search engine landscape, the ripples of Microsoft’s actions are still to be seen. With that being said, we still believe Google holds a lot of power, […]
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In episode #2367, we discuss the ROI of speaking at events. Earned speaking engagements are huge lead generators and can help you grow your social media following, boost your blog traffic, and even enhance your Google ranking. Tuning in, you’ll also find out how speaking at the right events and meeting the right people can […]
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In episode #2366, we talk about Google’s latest experience algorithm update. If you’ve heard of the Google E-A-T algorithm before, you know that it stands for expertise, authority, and trust. Now, Google is upgrading the concept of E-A-T with an additional ‘E’ for the experience. Tune in to find out what this means, why good […]
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In episode #2365, Eric and Neil discuss lessons learned from seven years of podcasting. Listen in as we reflect on our very first episode in 2016, the mistakes we have made along the way, and our advice to help you expand your reach, grow your audience, and monetize your podcast, plus so much more! TIME-STAMPED […]
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In episode #2364, we are talking about marketing through the recession, lessons learned, and best practices. This was one of our ChatGPT prompts (which you can learn more about in episode #2362), and as you’ll see from the content of today’s episode, ‘Investing Through the Recession’ might have been a better title! Tune in for […]
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In this special episode of Marketing School, we are very happy to welcome Robbie Ferguson, the Co-Founder of the blockchain gaming company Immutable. Robbie joins us to talk about the company, his vision for the world of digital assets, and how he and his team are going about building a market-leading company. Robbie sheds some […]
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In episode #2363, we talk about what to look for in a Chief Marketing Officer (CMO). If you’ve ever found yourself on an executive hiring committee, you’ll know that finding the right CMO takes a lot of work. While experience and education are obviously important, there are a number of other factors that come into play […]
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In episode #2362, we discuss what we learned from using ChatGPT to create podcast titles. ChatGPT is a chatbot that was launched by OpenAI in November 2022 and, for our last few episodes, we have used it to shorten the time it takes for us to come up with podcast titles. Join us as we share some context on this […]
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In episode #2361, Neil and Eric take a candid look at whether you should hire a coach. The online world is filled with tons of content that can provide you with the information you need to elevate your business for free. Conversely, coaches charge high-dollar amounts for the information you very likely already know. In […]
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In episode #2360, Neil and Eric share their thoughts on how to launch products the way Apple does. Apple has mastered the art of creating hype around its launches, but it would never be able to sustain that anticipation if it wasn’t for the high quality of its products. Tune in to learn how they […]
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In episode #2359, Neil and Eric share their insights on how to utilize the power of storytelling in marketing. Telling a good story is one of the best ways to capture people’s attention. Tune in as we discuss the requirements of a good story, the importance of being relatable, and the most important lessons we’ve […]
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In episode #2358, Neil and Eric explore which marketing jobs will be replaced by AI in 2023. We’ve seen a lot of advancements in AI over the past year, but what will its real-world impact be on marketing jobs? We take a closer look at some of the most useful tools out there, how best […]
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In episode #2357, Neil and Eric break down how to fix your marketing funnel. There are plenty of useful tools that can help you identify where your marketing funnel needs to be improved. The trick is knowing how to improve them. In our conversation, we examine some of the best tools for collecting both quantitative […]
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In episode #2356, Neil and Eric discuss the importance of customer experience in modern marketing. As a business, it can be easy to focus almost exclusively on growth. Unfortunately, this often results in other areas, like customer experience, being neglected. Tune in as we unpack how to strike the balance between acquisition and retention, and […]
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In episode #2355, Neil and Eric talk about their 2023 marketing predictions. From short-form videos to AI assistance to the hiring market and lots more, tune in today to hear what you can expect from the marketing world in the coming year! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 2023 Marketing Predictions. [00:44] Why we expect […]
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In episode #2354, Neil and Eric discuss maximizing your sales with chatbots and artificial intelligence. OpenAI (the founders of ChatGPT), are changing the face of artificial intelligence; tune in today to hear how you can use their developments to your advantage! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Maximizing Your Sales with Chatbots and Artificial Intelligence. […]
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In episode #2353, Neil and Eric talk about 5 practical ways to use ChatGPT for marketing. From writing social media posts to acting as a live chat assistant, ChatGPT is a cut above any other available chat models because of its high level of adaptability. Tune in today to hear how ChatGPT can benefit your […]
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In episode #2352, the focus is on tips and tactics for mastering influencer marketing. Neil and Eric discuss the do’s and don’ts of influencer marketing and share some valuable tools that you can use to measure engagement. Tune in today to hear it all! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Mastering Influencer Marketing: Tips and […]
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In episode #2351, you’ll hear top tips for how to get more newsletter subscribers in 2023. If you think that email is dead, think again because email marketing is one of the most effective ways to grow your business. Tune in today to hear Neil and Eric’s thoughts on why you should create a Substack […]
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In episode #2350, Neil and Eric delve into 5 evergreen SEO tactics that just work! If you want to improve your SEO rankings, this episode covers 5 tactics (plus a bonus one right at the end) that will help you. From focusing on internal links to content pruning, tune in today to hear it all! […]
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In episode #2349, Neil and Eric discuss the future of SEO, including their predicted trends for 2023. The past year saw major advances in AI technology, and the release of new platforms like ChatGPT can tell us a lot about how these tools will be used going forward. Tune in as we discuss what we […]
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In episode #2348, Neil and Eric discuss how to create a winning content marketing strategy in 2023. When it comes to content marketing, it’s unlikely that one single strategy will serve you well indefinitely. That is why experimentation is so important. Tune in to find out which trends are doing well in 2023 and what […]
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In episode #2347, Neil and Eric share their insights on how to get 50% email marketing open rates. There are a ton of factors that can affect your open rates, but if you don’t have quality content, chances are, no one will want to read them anyway. To learn more about how to create intriguing […]
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In episode #2346, Neil and Eric talk about how to maximize your ROI with social media in 2023. From privacy updates on various platforms to an increasingly saturated social media landscape, getting a good ROI has become increasingly challenging when it comes to marketing on social media. If you’re uncertain about how best to invest […]
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In episode #2345, Neil and Eric share their top tips for converting more leads into customers. When it comes to lead generation, there are some common misconceptions that often influence our decision-making. In today’s episode, we examine the biggest mistake people tend to make and offer tried and true advice on how to turn your […]
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In episode #2344, Eric and Neil share three cash-flowing business ideas we can start in 2023. There are so many ways to make money nowadays and as a bonus, it can be doing something you actually enjoy! The most important thing you can do is just start. To be inspired by three business ideas, tune […]
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In episode #2343, Eric and Neil discuss the seven business trends they’re most excited to see in 2023. From AI to advertising, these thrilling trends can elevate your business if you make sure to hop on the train. To find out about their predictions and how they will affect the future of business, join us […]
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In episode #2341, Neil and Eric delve into whether you should use a CDP in your business or not. There are many reasons a CDP can be a positive thing for your business however, there are also factors to be taken into consideration when deciding if it is the right fit for you or not. […]
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In episode #2343, Eric and Neil discuss the seven business trends they’re most excited to see in 2023. From AI to advertising, these thrilling trends can elevate your business if you make sure to hop on the train. To find out about their predictions and how they will affect the future of business, join us […]
The post 7 Business Trends We’re Excited About for 2023 #2343 appeared first on Marketing School Podcast.
In episode #2342, Neil and Eric give us some insight into how to become a better marketer in 2023. The abundance of marketing resources out there and the ease with which you can build a website have made marketing easier than ever before! Today we dig into the ways you can improve your marketing skills, […]
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In episode #2341, Neil and Eric delve into whether you should use a CDP in your business or not. There are many reasons a CDP can be a positive thing for your business however, there are also factors to be taken into consideration when deciding if it is the right fit for you or not. […]
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In episode #2340, Neil and Eric discuss how they feel about Elon Musk’s Twitter takeover. It’s no secret that since Elon took over Twitter he has been the center of attention, and public opinion of him has never been more polarized. Whether you love him or you hate him, you cannot deny that he is […]
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In episode #2339, Neil and Eric share their thoughts on creative ways to use ChatGPT for Marketing. While ChatGPT has implications extending across industries, it is relevant for marketing too, and can help you to communicate with customers and boost conversions. Find out how when you tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: […]
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In episode #2338, you’ll hear Neil and Eric’s thoughts on why more CMOs are investing in their personal brands. Listening in, you’ll find out how and why they’re doing so, and why it’s worthwhile for every member of a company to make the same investment. Listen in to hear more today! TIME-STAMPED SHOW NOTES: [00:20] […]
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In episode #2337, Neil and Eric talk about coming up with unlimited content ideas. We hear about a plethora of old and new tools to guide content generation, with Neil and Eric’s observations and first-hand experience in mind. Don’t miss today’s episode! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: how to come up with unlimited content […]
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In episode #2336, Neil and Eric discuss whether or not you should raise your prices during a recession. A decline in digital ad spend and overall investment in digital has been reported lately, and use the last real global recession as a point of reference. You’ll also hear an example of a recession-proof strategy along […]
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In episode #2335, Neil and Eric discuss Disney+’s recent decision to follow Netflix’s lead and turn on ads. Hear about our relationship with ads as consumers, and explore some examples of platforms and businesses that have included ads in their marketing strategy, along with some other effective routes to monetization. Tune in to hear more […]
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In episode #2334, we talk about our reaction to Google’s global and local Year in Search and Pinterest Predicts. Find out how these platforms work, how accurate they are in predicting upcoming trends, and how valuable this information can be to you and your industry. To get ahead of the upcoming trends, tune in today! […]
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In episode #2333, we talk about why we repeat the same things on this podcast from time to time. We discuss focus as a reason for this, how repetition can be beneficial in inspiring you to take action, and how similar content may hit differently depending on the stage you find yourself in. Tune in […]
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In episode #2332, we talk about how the biggest problem with AI content is that it is often duplicated or plagiarized. We explain how Neil’s team experimented with a variety of different AI content generation tools and the degree to which the content was problematic. Tune in for some helpful tips on how to generate […]
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In episode #2331, we explain how to level up your content. We ran a survey on how marketers will spend their money in 2023 and over 8000 responded. Hear about AI tools to improve your content, how marketers are spending their money on podcasting, and the value of video, among other helpful insights on how […]
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In episode #2330, we look at whether or not YouTube organic is good for customer acquisition. We break down what we have found to be the top channels for acquisition and talk about the value it offers for both B2B and B2C. Tune in to find out whether or not YouTube is worth your efforts […]
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In episode #2329, we share how we plan to grow our podcast to 10 million listens a month! If you would like a sneak peek into our strategy for the podcast moving forward, you have come to the right place. Tune in to hear all about short-form content, collaborations, impression trades, and more! TIME-STAMPED SHOW […]
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In episode #2328, we talk about how we grew our podcast to over 50 million listens! From partnerships and interviews to simple strategies around consistency and subscribing, these tips are bound to boost your numbers. Tune in to hear all about it and grow your audience today. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How We […]
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In episode #2327, we talk about why overlearning is stunting your growth. Learning plays a huge part in the journey of any marketer or entrepreneur, but if you never implement the lessons you learn in the real world, you are not utilizing your full potential! Tune in today to hear about the real purpose of […]
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In episode #2326, we talk about how ChatGPT will change business forever. With the search landscape on the edge of revolution, OpenAI has a big voice in the conversation, and in some ways has even leapfrogged Google! Tune in today to hear about what this could mean for the future of online business. TIME-STAMPED SHOW […]
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In episode #2325, we talk about why we are thinking about getting back into the office. After the upheaval of the last few years, the time is about right to start making the most of in-person work again, and in this episode, we share a few reasons for this. Tune in to hear about how […]
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In episode #2324, Neil and Eric provide listeners with some simple but powerful steps to improve your content marketing. Marketing is impossible without great content, and ensuring quality is critical to a successful strategy. Tune in to discover some easy, simple, and compelling ways to ensure your content is relevant, engaging, and brings customers back […]
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In episode #2323, Neil and Eric discuss three marketing strategies that will no longer exist in 2023. Marketing is an incredibly dynamic space that is forever evolving. This means businesses must ensure their approach is up-to-date to successfully drive sales. Tune in to learn about the current trends in marketing strategies, which strategies will no […]
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In episode #2322, Neil and Eric share their reaction to a mind-blowing statistic that experiential marketing drives significant growth in ROI. Experiential marketing aims to create innovative and memorable customer experiences that create a deep emotional connection between the customer and the brand. However, these types of marketing strategies are often costly, excluding small businesses […]
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In episode #2321, Neil and Eric outline the five types of blog content that will increase your marketing presence. Blogs are an easy way to help drive traffic, build trust with customers, and help expand the company brand, but only if you know some insider secrets! Tune in to learn about the different blog content […]
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In episode #2320, Neil and Eric give an overview of what they are most excited about for 2023. The recent shifts in the market have created various new opportunities for businesses to take advantage of in 2023, and we can already tell that it is going to be an amazing year. Tune in to discover […]
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In episode #2319, Neil and Eric ask how accurate SEO tools are and whether you should rely on them. SEO tools may not always be 100% accurate, but they still provide you with a tremendous amount of value. Tune in for a behind-the-scenes look at how these tools work and how you should interpret their […]
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In episode #2318, Neil and Eric talk about the strong Black Friday & Cyber Monday sales and discuss whether the economy is back. No one can predict exactly what the economy will do in 2023, but there are a few key indicators that can give us some guidance on what to expect. Join us today […]
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In episode #2317, Neil and Eric discuss how they use the holidays to get ahead. We all honor the holidays in different ways, but for most of us, it’s a time to reflect and look back over the past twelve months while also envisioning what we want for the year ahead. Tune in to learn […]
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In episode #2316, Neil and Eric unpack what to do when your blog traffic isn’t growing even if you continually publish content. If traffic growth on your blog has crawled to a halt despite continually publishing content, then today’s episode is for you! Tune in to find out how to cover new topics, fill your […]
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In episode #2315, Neil and Eric talk about how to plan your marketing for the new year. Unprecedented geopolitical events and macroeconomic trends have dominated headlines in 2022 and we’ve all felt the effects of it in our everyday lives. Tune in to hear our views on the best marketing strategies to prepare for another […]
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When Pat Flynn first took an interest in Pokémon, he saw it as a way to bond with his kids. But once he started diving deeper, he discovered a world of content available on YouTube. Even though the Pokémon players who populated YouTube were way more experienced than Pat, his entrepreneurial mind recognized an opportunity. […]
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In episode #2313, we reflect on our favorite business lessons from 2022. From the power of good leadership to hiring amazing teams that you trust, and more, this episode is full of key insights from the past 12 months. Tune in for more top-level marketing tips and strategies from Neil and Eric! TIME-STAMPED SHOW NOTES: […]
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In episode #2312, we are talking about our biggest marketing wins in 2022. Last episode, we highlighted our most significant marketing mistakes from the past year and what you can learn from them. Today, we’re looking on the bright side and sharing key takeaways from some of the greatest successes of the last 12 months! […]
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In episode #2311, Neil and Eric talk about their biggest marketing mistakes in 2022. Tune in today as each of us each highlight what we believe was our single biggest oversight in the past year, unpack what you can learn from them, and share our advice to help you avoid making the same missteps! TIME-STAMPED […]
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In episode #2310, we share our stories of sabotage from our years in business. You’ll hear our biggest mistakes and lessons, as well as our take on focus, leverage, and expanding too quickly! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to sabotage your business. [00:24] Sabotage stories from our extensive business experience. [00:44] The biggest […]
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In episode #2309, we look at the importance of storytelling in marketing. It may be the oldest, but it’s still the most effective marketing strategy. Today we break down what makes it so effective and how to use it most effectively. Tune in for a few examples of good storytelling and resources to deepen your […]
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In episode #2308, we discuss the tools we use to track our marketing. The answer is more simple than you think! Tune in to find out what companies are getting wrong when it comes to tracking their marketing and how to strike the ideal tracking balance. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: what we use […]
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In episode #2307, we share some of our strategies for finding amazing content topic ideas. We break down how to optimize simple tools like vidIQ, Quora, Google, and your own website analytics. Tune in to discover how best to stay current! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to find amazing content topic ideas. [00:25] […]
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In episode #2306, we share our LinkedIn growth hacks for you to expand your network in 2023 and beyond. You’ll discover how to get engaging comments on your posts when you should be posting, as well as what type of content is more likely to go viral. Tune in to learn the unorthodox secrets of […]
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In episode #2305, Neil and Eric highlight the things that messed up your marketing. Not every campaign is going to succeed. In fact, the unfortunate reality is that most will fail. If you want to reduce your failure rate, however, you must focus on the fundamentals. If you are frustrated that your marketing strategy isn’t working, this […]
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In episode #2304, Neil and Eric share 10 marketing tips that actually work! If you missed episode #2303, go back and take a listen. We broke down five fail-proof marketing strategies, from going live on social to hosting community-building events and more. Today, we take a look at how you can repurpose content, upsell existing […]
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In episodes #2303 and #2304, Neil and Eric share 10 marketing tips that actually work! As we head into 2023, we believe that things are going to get harder before they get easier, but there is a silver lining. The five pieces of marketing advice that we share in this episode, from going live on […]
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In episode #2302, we discuss how Airbnb’s brand versus search bet is actually paying off. According to the Wall Street Journal, Airbnb’s strategy of slashing ad spending to invest in brand marketing and lessen its reliance on search-engine marketing has delivered a strong rate of return. Tune in as we unpack why this is the […]
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In episode #2301, we talk about where we see Twitter going in the long term. After Elon Musk’s recent acquisition of the social media platform, there has been much activity and speculation about where the company will be headed in the future. If you want to hear our thoughts on the matter, and why we […]
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In episode #2300, we share five tools that can help you scale your content production! If you are looking to save time, improve your materials, and keep moving forward, you have come to the right place. Tune in to hear our best five suggestions for you and your business! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: […]
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In episode #2299, we talk about whether white papers and webinars still work! Moving into the new year, we wanted to share some of our thoughts on the efficacy of these two avenues, and our approach to using them in the near future. If you want to hear about how to make the most of […]
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In episode #2298, we speak about Eric’s content plan for next year. From more conference appearances to finding a configuration that suits your exact business, there are a number of useful ideas that might help you improve for 2023. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:22] Today’s topic: Eric’s Content Plan for […]
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In episode #2297, we have a look at Neil’s content plan for next year. If you want to hear about Neil scaling back on certain aspects of his content creation, and what you should be aiming for in the year ahead with your team, press play! TIME-STAMPED SHOW NOTES: [00:23] Today’s topic: Neil’s Content Plan […]
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In episode #2296, Neil and Eric talk about how they have been leveraging AI writers. There have been a lot of developments in the AI space recently, but we are only just starting to uncover how to optimally use these new technologies. Tune in to learn more about how to leverage AI writers by giving […]
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In episode #2295, Neil and Eric talk about how 25.6% of all searches are now zero-click, and what you should do. Google’s new methods for displaying search results are becoming increasingly sophisticated. It now provides brief, collated answers to certain searches, resulting in the zero-click-per-search phenomenon. Tune in as we discuss this interesting trend and […]
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In episode #2294, we discuss whether or not you should hire friends and family. Regardless of the size of your business, hiring someone from your inner circle can be complicated! Ultimately, it comes down to making the right business decision for your company, not your relationship with any one individual. Tuning in today, you’ll learn […]
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In episode #2293, Neil and Eric discuss why some ad platforms will struggle in the future. Apple’s recent privacy changes on iOS have had a significant impact on digital advertising. With Google looking to follow in their footsteps, we share some tips to help you prepare for and adapt to an eventual decrease in user […]
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In episode #2292, we talk about why you should focus on conversions first and then traffic. We believe that your conversion rate is the most vital metric when it comes to digital marketing. While both conversions and traffic are essential to your business, having thousands of visitors to your website is no good if they […]
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In episode #2291, Neil and Eric address why brands matter. A few episodes back, we spoke about the power of your brand story. Today, we discuss what it takes to become a brand leader in your category, the importance of honing in on your customer experience, and how you can level up your brand using […]
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In episode #2290, Neil and Eric discuss why Meta is adding more ad placements and what this means for you. As you may already know, Instagram is increasing its ad load with the launch of two new ad slots in the Explore grid and in the profile feed. Tuning in, you’ll find out why Meta has made these changes, how […]
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In episode #2289, Neil and Eric talk about the key ingredient to successful ads. There’s a lot that goes into making ads that reach your audience, hook their attention, and make a lasting impression. Tune in as we discuss what makes an ad successful and the one key ingredient that makes the magic happen! TIME-STAMPED […]
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In episode #2288, Neil and Eric talk about what Google’s step towards first-party advertising means for you. Recent trends in better privacy protection have been a welcome improvement for individuals but have introduced new challenges for advertisers. Tune in as we discuss Google’s latest step toward first-party advertising and how advertisers can adapt to a […]
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In episode #2287, Neil and Eric talk about how to use AI-produced video. We’ve seen dramatic advancements in AI in the past few months. Tune in as we discuss the latest developments in AI-produced videos, our favorite tools, and how to use them! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Use AI-Produced Video. [00:25] […]
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In episode #2286, Neil and Eric talk about how any company can leverage influencer marketing. No matter what industry you’re in, enlisting influencers can lend new life to your marketing campaign. Tune in to learn more about what influencer marketing can do for you! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Any Company Can Leverage […]
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In episode #2285, Neil and Eric talk about how becoming a media company helps you fight algorithm updates. You don’t need to be in the news business to be a media company. Find out how you can become a media company and fight algorithm updates, no matter what you’re selling. TIME-STAMPED SHOW NOTES: [00:20] Today’s […]
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In episode #2284, Neil and Eric talk about the main metrics you should track with your SEO campaign. Tune in as we discuss what most companies are focusing on when they track their SEO and what they should be prioritizing instead. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Main Metrics You Should Track With Your […]
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In episode #2283, Neil and Eric talk about why you should just keep the main thing the main thing. Most of us have more than one interest that we’d like to pursue, but when you split your focus, it tends to come at a cost. The same is true for companies. Listen to today’s episode […]
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In episode #2282, Neil and Eric talk about why the best way to learn marketing is to work at an agency. There’s a lot of experience you can gain when you work at an agency, like being exposed to larger accounts, forming new friendships, and learning from your peers. Tune in as we discuss the […]
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In episode #2281, Neil and Eric talk about an early sign your SEO isn’t working. For the most part, SEO is a slow and steady process, and you should be in it for the long haul. However, that doesn’t mean you can’t see results and traction early on in the process. Tune in to learn […]
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In episode #2280, Neil and Eric talk about why marketing videos on your homepage aren’t the best idea. If you need a two-minute video to explain what your company does, it will have an adverse effect on your conversion rate. To learn more about posting marketing videos on your home page and what they say […]
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In episode #2279, Neil and Eric talk about how to hire A-player marketers. Hiring can be an overwhelming process. Tune in as we discuss recommendations on how to choose A-player marketers amidst a sea of applicants! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Hire A-Player Marketers. [00:25] The benefits of hiring someone who has […]
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In episode #2278, Neil and Eric talk about why MrBeast thinks podcasts are overpowered. MrBeast is one of the biggest figures on YouTube and has been featured on multiple podcasts. Learn about his recent statements about podcasting and why the medium has so much to offer! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why MrBeast Thinks […]
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In episode #2277, Neil and Erick talk about which social channels will drive more or less traffic in 2023. Find out what to expect from Twitter, how YouTube’s algorithm changes will affect you, what LinkedIn has planned, and much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Which Social Channels Will Drive More or Less Traffic […]
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In episode #2276, Neil and Eric talk about how to make the most out of conferences. 2022 saw a surge in in-person conferences, and many of us are a bit rusty when it comes to networking after the heights of lockdown and the COVID-19 pandemic. To hear some great tips on how to make the […]
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In episode #2275, Neil and Eric talk about their favorite way to grow faster on YouTube. There are tons of indicators you could choose to focus on to grow your YouTube channel, but often it helps to only focus on one or two. Find out how we are growing our channels and why they are […]
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In episode #2274, Neil and Eric talk about how to run the perfect marketing meeting. When it comes to meetings, most people will agree that less is more. Tune in for our rundown of how to make sure your marketing meetings are productive, practical, and efficient, and leave your team feeling aligned and inspired! TIME-STAMPED […]
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In episode #2273, Neil and Eric discuss where to get winning content ideas. We live in an age of information overload and creating winning content is all about being relevant. Tune in to hear about our favorite tools, and learn how they can inspire you and ensure that your content gets seen by the right […]
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In episode #2272, Neil and Eric identify exactly what is causing your ads to struggle. Tune in for key insights on the importance of conversion rate optimization, how to test your adverts, and what it takes to stay on top of the latest trends! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: This is What’s Causing Your […]
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In episode #2271, Neil and Eric talk about marketing lessons learned from Amazon. In our conversation, we discuss the different things that Amazon does that most people don’t think about and how these decisions have benefitted the company. Discover why putting your customers first is so radical, the unexpected benefits of offering more products and […]
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In episode #2266, Neil and Eric talk about counterintuitive YouTube growth tips. Tuning in you’ll hear about some of the most surprising methods you can use to elevate your channel, from finding your optimal length to writing attractive headlines. Discover how the YouTube algorithm is evolving, what type of content users prefer, and why likes […]
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In episode #2265, Neil and Eric talk about how AI is completely changing the marketing game. AI has been doing some pretty astonishing things lately, from generating intricate conversations to magnificent artworks. And its proficiency in creating visuals from text prompts has left many people wondering how this technology is going to impact different industries. […]
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In episode #2264, Neil and Eric talk about how to grow a podcast fast in 2023. Podcasts have grown exponentially over the past several years and show no signs of slowing down. Tune in to learn how you can grow your podcast over a short period of time and become more competitive in 2023! TIME-STAMPED […]
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In episode #2263, Neil and Eric talk about why podcasts are a huge growth hack for 2023 & beyond. We break down the challenges of discoverability in podcasting, how to get your voice out there, why consistency is key, and what we’ve learned from building this podcast. Tune in now to hear it all! TIME-STAMPED […]
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In episode #2262, Neil and Eric talk about how to get on the first page of Google instantly. SEO is a slow and steady game, and you need to be in it for the long haul if you want to see big, consistent returns. But that doesn’t mean you can’t institute effective strategies to get […]
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In episode #2261, Neil and Eric talk about why ugly businesses are the best businesses. Many of us are inspired by new and exciting industries, but some of the best businesses are based on basic necessities that everyone needs. It may not be glamorous, but it’s far more consistent than trends! Tune in to learn […]
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In episode #2260, we share the best strategy for each social platform. if you want to know what is really moving the needle on Facebook, Instagram, LinkedIn, TikTok, and of course YouTube, be sure to join us. Tuning in you will hear about editing titles, the length of your videos, and when and how to […]
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In episode #2259, we talk about why we are doubling down on speaking in 2023. With the shutdowns of the pandemic, in-person events took an obvious knock, and it has been so nice for us to return to some exciting conferences since things have opened up. Tune in to hear the top reasons that we […]
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Animation is a notoriously labor-intensive process and making a quality feature-length animated film can take years. It also requires countless hours of training to become a competent animator. But what if you could bring the power of animation to anyone who has a smartphone? That is the vision behind immi.io; a revolutionary new platform that […]
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In episode #2258, we give you the lowdown on our marketing software stack at the moment. You can expect a long list of the different tools and sites we use, and how they all fit together. Tune in to learn more about Canva, Sprout Social, Supermetrics, and many more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: […]
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In episode #2240, we sit down with Alex Hormozi, co-founder of Acquisition.com to talk about the $100M Brand Building Playbook and what he has learned from building, growing, and selling multiple companies. Tune in to discover key lessons from Alex’s career, including why he believes it’s faster to buy than to build, how to scale, […]
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In episode #2239, we talk about how event-based tokens will change marketing. If you want to get a basic understanding of what differentiates tokens from regular commerce, and how this can lead to increased investment and engagement with events and communities, you have come to the right place. Tune in to find out more! TIME-STAMPED […]
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In episode #2238, we hear from YouTuber, Instagrammer, and Course Creator Vanessa Lau. In this session from the Leveling Up Founders Event in Beverly Hills, she talks about how she achieved a YouTube platform of over 600 000 subscribers. Tune in to hear all about what lessons Vanessa wishes she had learned sooner to grow […]
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In episode #2237, we reflect on Eric’s recent Leveling Up Founders event, considering some of the high points and most enjoyable elements. If you want to hear about why these sort of events can be so impactful for attendees, and what Eric plans to do in future events of a similar nature, tune in! TIME-STAMPED […]
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In episode #2236, we share some thoughts on whether or not you should work with SMB clients. If you are trying to decide whether SMB is a good route for you and your business, we are here to help. Tune in to hear why working with SMB clients might not be as bad an idea […]
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In episode #2235, we share our framework for scheduling social content. If you want to hear all about our philosophy and tools for getting quality posts and content out on a regular basis, this is the episode for you. We discuss Sprout Social, outsourcing certain tasks, and more. TIME-STAMPED SHOW NOTES: [00:23] Today’s topic: Our […]
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In episode #2234, we talk about how we stay focused to achieve the best marketing results. Tune in to hear about some tools, tactics, and strategies that keep us moving forward, and our businesses growing! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How We Stay Focused To Achieve The Best Marketing Results. [00:34] Focusing on continually […]
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In episode #2233, we talk about how generative search will change marketing forever. Advances in the machine learning and artificial intelligence fields are now truly being felt on the ground, and one of these branches is clearly in generative search. Tune in to hear some of our thoughts on these possibilities and how marketing will […]
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In episode #2232, Neil and Eric talk about the marketing tool they would use if they could only choose one. When it comes to identifying the most important marketing tool, there are a lot of options to pick from. Tune in to learn which tool we believe is more important than any other and what […]
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In episode #2231, Neil and Eric talk about what you can learn from Andrew Tate’s marketing. Andrew Tate’s views are undeniably misogynistic and harmful, but it is worth examining his social media strategy, even if he is a reprehensible figure. Tune in as we discuss how controversial content affects your online exposure, and why this […]
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In episode #2230, Neil and Eric talk about investments they missed out on and key lessons they’ve learned. We share some of the investment opportunities we missed for big companies like Uber and Airbnb, and why one of the best ways to make money is by investing in yourself. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: […]
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In episode #2229, Neil and Eric talk about seven split tests you won’t regret running. One of the most reliable ways to determine effective marketing methods is by running split tests. Tune in to learn how to make shopping easier, why upsells are crucial, and who you should be surveying! TIME-STAMPED SHOW NOTES: [00:20] Today’s […]
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In episode #2228, Neil and Eric talk about why rising interest rates will make marketing more affordable. Warren Buffet famously said, “be fearful when others are greedy, and greedy when others are fearful”. We can learn a lot from this statement, especially during times of uncertainty. Join us as we discuss the relationship between debt, […]
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In episode #2227, Neil and Eric talk about why the easiest way to go broke is by acting rich. When you’re making hundreds and thousands of dollars, it can be tempting to splurge your cash on non-essentials and luxury items. Tune in to learn how to handle your money smartly and why you shouldn’t spend […]
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In episode #2226, Neil and Eric talk about the three reasons why your lookalike audience isn’t converting. Tune in to learn how to reduce ad fatigue, narrow your focus, and use a more hard-sell approach to help you convert your lookalike audience! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 3 Reasons Why Your Lookalike Audience Isn’t […]
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In episode #2209, Neil and Eric talk about why every marketer should listen to earnings calls. We’ve gained a ton of insight from listening to earnings calls and it’s had a sizable impact on our marketing strategies. They give you the opportunity to learn about your competition, like what’s working and what’s not, in marketing. […]
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In episode #2208, Neil and Eric talk about how to hire good SEO freelancers. Throughout our careers, we have had to hire our fair share of SEO freelancers. Tuning in you’ll hear about the lessons we’ve learned from the hiring process. We discuss how to identify whether someone will deliver what they claim they will, […]
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In episode #2207, Neil and Eric talk about why product market fit is important for marketers. There is a common misconception that marketing can solve all your product issues. The truth is that marketing amplifies the product you already have, which is why product market fit is essential for getting the most out of your […]
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It’s about time we started to move away from the reactive sick-based medical system to a more proactive health-based model. Our guest today is committed to providing people with preventative healthcare through his insurance company, Fountain Health. Robert Rossiter is the CEO of this breakthrough health insurance company and works with the likes of Tony […]
The post He Works With Tony Robbins and Peter Diamandis and His Company Is Going to Change the World (Fountain Health) appeared first on Marketing School Podcast.
In episode #2205, Neil and Eric talk about 7 copywriting hacks for high-converting copy. Despite the rise in video content, text on the page continues to have a uniquely high impact on conversions. So it’s important for you to create engaging copy that sells your product! Learn how you can use your website to convert […]
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In episode #2204, Neil and Eric discuss a sneaky YouTube growth hack that you probably haven’t heard of before. Most social media platforms have introduced a live function over the past few years, but not everyone has given much thought to how you can optimally use it. We discuss how we’ve seen this application being […]
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In episode #2203, Neil and Eric discuss whether your agency should white label its work. There are plenty of benefits to white labeling your work, especially when you’re starting out. There are also a handful of great companies that make it easier than ever to start the process. Tune in to find out whether white […]
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In episode #2202, Neil and Eric talk about why they are speaking at live conferences again. There’s nothing that quite beats that in-person connection. Tune in to learn about the hidden benefits of speaking at live conferences, from acquiring customers to further establishing your brand! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Neil & Eric […]
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In episode #2201, Neil and Eric ask how many marketing channels one person should focus on. As a marketer, it’s easy to feel like you need to be a jack of all trades, especially if you’re working at a young startup. But once a company gains more resources they have the option of allowing marketers […]
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In episode #2200, Neil and Eric ask whether you should invest in others or yourself. One of the biggest benefits of investing in yourself is that you have much more control and insight into your investment. Tune to learn about Neil and Eric’s investment strategies, and why investing in themselves continues to pay off, time […]
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In episode #2199, Neil and Eric share five simple ways to lower your paid ad costs. Tune in to learn how optimizing your creative team, constructing no-brainer offers, and making the most of your customer list can help you lower your paid ad costs and subsequently allow you to grow your business! TIME-STAMPED SHOW NOTES: […]
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In episode #2198, Neil and Eric talk about why the best way to grow isn’t marketing. No matter how brilliant you are in your profession, you can only go so far by yourself. Tune in to learn how to build an exceptional team and achieve new levels of growth! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: […]
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In episode #2197, Neil and Eric talk about the entitlement that has crept in over the past two years and how to deal with it. When workers have been with a company for a while they might become attached to certain perks and benefits. Unfortunately, economic environments aren’t always on the upswing, and sometimes companies […]
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In episode #2196, Neil and Eric talk about how to get 344,654 organic impressions on a single Linkedin post. Tune in to hear a breakdown of Eric’s post on whether you should try to measure everything in marketing, like how he framed his questions and how he structured his post. We discuss why the post […]
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In episode #2195, Neil and Eric talk about the only two things your company needs to focus on during this recession. When a recession hits our first instinct is often to focus on cutting costs. But there are other ways to survive a recession, and even thrive. Tune in to learn how to shift your […]
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In episode #2194, Neil and Eric talk about their plans for Inbound 2022, and how to make the most of live events. Learn about the annual Inbound conference hosted by HubSpot, where Neil and Eric will both be speaking this year, what topics they’ll be covering, and how to make the most of conferences and […]
The post Neil & Eric’s Inbound 2022 Plans (How To Make The Most Of Live Events) #2194 appeared first on Marketing School Podcast.
In episode #2193, Neil and Eric talk about Apple’s sly move into ads. Apple has always been vocal about prioritizing privacy, and its update in 2021 had a huge impact on how Facebook was able to collect data and target advertising. Tune in to learn how Apple shaped the public narrative to suit their needs, […]
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In episode #2192, Neil and Eric talk about whether you should measure everything. Not too long ago the general consensus seemed to be that ‘what gets measured, gets managed’. Yet, in the current era of information overload, it’s more important than ever to be selective in what you measure. Tune in to learn how to […]
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In episode #2191, Neil and Eric discuss how to win at LinkedIn. Of its 260 million monthly active users, only 1% create content on LinkedIn. When compared with 87% of Instagram’s one billion plus users, this is a very low statistic. Compared to most other social networks, LinkedIn is craving content, so we say: give […]
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In episode #2190, we talk about how we batch our content. Depending on whether it’s long-form video, blog posts, or podcast episodes, we have put different processes in place to help us save time and put out content more consistently. Tuning in, you’ll gain some insight into these processes and find out why we believe […]
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In episode #2189, Neil and Eric discuss some of the best-kept YouTube success secrets! We share what has worked for us, as well as the mistakes we have made and how you can avoid them. You’ll also learn about the value of paid ads to boost your organic reach, some of the tools we recommend, […]
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In episode #2188, we talk about our boneheaded YouTube mistake with Marketing School. Tuning in, you’ll find out how Libsyn helped us automate and grow our views, the mistake we made when we stopped posting content to YouTube, and so much more! You won’t want to miss today’s episode. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: […]
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In episode #2187, we discuss how Eric is using product-led growth for his NFT project. Tuning in, you’ll learn the definition of product-led growth and find out how you can implement it in the world of NFTs. We also share some tips for launching an NFT in the current bear market, plus so much more! […]
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In episode #2186, Neil and Eric talk about the ideal content cadence, assuming we had unlimited resources! How much content would we be producing? On what channels? What would our team look like? Tune in as we answer all these questions and more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Ideal Content Cadence (If We […]
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In episode #2185, Neil and Eric talk about how to hire short-form video editors at scale. There are more opportunities than ever to find and hire freelancers from the comfort of your favorite device, you simply need to know where to look. If you’re interested in learning more about effective ways to identify and hire […]
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If someone were to ask you about the state of your cash flow, would you be able to give an accurate response? According to today’s guest, Alan Miltz, most companies misunderstand their cash flow, and as a result, they don’t grow at the pace that they should. After seeing so many businesses unknowingly grappling with […]
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In episode #2183, Neil and Eric talk about how to create videos in 60 different languages using AI. Translating your videos into different languages can open your business up to huge new markets, but translating all your content can be a challenging, time-consuming, and costly process. Tune in today, as we discuss the new platform […]
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In episode #2182, Neil and Eric talk about how they would start from scratch today. While a lot of trends in marketing are continually evolving, there will always be a place for good content and engaging writing. Find out how we would approach our strategies for blogging, marketing, video creation, and more, if we were […]
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In episode #2181, Neil and Eric talk about Meta’s announcement that Facebook will be undergoing a redesign based on the TikTok platform. Facebook has always excelled at taking what’s working for other apps and integrating that into their own properties, making them even more popular. Today we take a closer look at TikTok, what makes […]
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In episode #2180, Neil and Eric talk about why it’s better to share stories of your experiences than to give advice. Whenever you give someone advice you’re taking a risk because you have no way of predicting the outcomes with 100% certainty. Sharing your takeaways from past experiences can be a powerful and effective way […]
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In episode #2179, we talk about the tidal wave of layoffs that has already begun. Looking to Michael Burry for some direction, we can see the signs of a recession, and no matter your personal experience of the current economic climate, we are all noticing the downturns in the markets, and the high rates of […]
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In episode #2178, we talk about why Neil and Eric don’t blog often anymore. As the online landscape has changed over the last decade, the areas that were most fertile have shifted too. Tune in to hear about Neil and Eric’s attitude towards posting on heir blogs, and what this means in the constantly evolving […]
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In episode #2177, we share some of the lessons we have learned auditing our YouTube channels! From the research necessary to boost your views and subscribers, to which metrics you should prioritize, we cover it all! Tune in today, and get started on building your best channel yet! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Lessons […]
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In episode #2176, we talk about the idea that, if it looks too good to be true, it probably is! Taking the example of the craziness happening in the crypto space right now as an example, we dive into the relationship between risk and return and how you can avoid getting burned. Tune in to […]
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In episode #2175, we talk about why Neil bought AnswerThePublic! If you want to get the inside scoop on Neil’s recent acquisition of SEO tool, AnswerThePublic, you have come to the right place. Tune in to hear about what the tool does, how he plans to improve it, and where this may lead him next! […]
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In episode #2174, we talk about the simplest way to build links to your website. As we have often said, links are one of the most important and powerful ways to boost your traffic, credibility, and revenue. So if you want to learn about how offering a tool can increase your links and how easy […]
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In episode #2173, we talk about why SEO is great during a recession! Unlike many other marketing avenues, SEO has an evergreen nature that will help you accrue revenue no matter the economic climate. Tune in to hear about why many of the best founders are experts in SEO and more! TIME-STAMPED SHOW NOTES: [00:21] […]
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In episode #2172, we share a list of the best free SEO tools for anyone starting out with an online business. If you want to hear about tools for video, keywords, email collection, and more, you have come to the right place. Tune in to hear the complete list and boost your traffic today! TIME-STAMPED […]
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In episode #2171, we share three strategic ways to monetize your blog for long-term cash flow! It is widely known that blog traffic can be manipulated in order to increase your revenue, but there are some methods that are better than others and will lead to more sustained income. Tune in to hear about our […]
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One of the biggest challenges of conducting effective marketing is that it can be virtually impossible to be certain which of your methods are getting you positive results. Today on the show, we get together with Sam Parr, Founder of The Hustle and host of the podcast My First Million, to discuss what he’s learned […]
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In episode #2169, we talk about three lessons we have learned consulting for agency owners. Agency owners have many pitfalls to avoid and tuning in to the show, listeners will hear about the three main ones we have seen during our time in the field. Press play to hear us explain niching down, focus, and […]
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In episode #2168, we talk about how to allocate $1k in ad spend for the pre-validation of your new product! When launching something new, nothing can replace actual research and experimentation with users, so the first money you spend can go a long way. Tune in to hear about some of the tips and tools […]
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In episode #2167, Neil and Eric discuss how Meta is making it ‘easier’ for creators to make money. Creators are increasingly gravitating towards partnering with brands and finding other streams of income outside of social media platforms. Tune in as we discuss the new features being released by Meta, like NFTs, monetized reels, and live […]
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In episode #2166, Neil and Eric talk about why a bigger TAM means easier marketing. Total Addressable Market (TAM) plays a huge role in your potential earnings, as well as the marketing strategies you decide to pursue. Tune in to learn how to identify your TAM, why it’s such an important marketing element, and how […]
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In episode #2165, Neil and Eric ask what high-interest rates mean for marketing? Global interest rates are on the rise, making it more costly for consumers and investors to borrow money. Tune in as we discuss these developments from a marketing perspective, how the industry will be affected by the fact that people are less […]
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In episode #2164, Neil and Eric share their thoughts on Twitter’s new ad features. We discuss the new Twitter campaign planner, a novel forecasting feature that allows you to gauge your campaign outcome before launching it, as well as why Twitter is a great space for both Web3 and Web 2.0 advertising. TIME-STAMPED SHOW NOTES: […]
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In this special episode of Marketing School, we broadcast Noah Kagan’s recent talk about insights into NFTs and passive income! Noah makes a clear point about his philosophy towards sustained success, how we can think about this concept when starting out on a new venture, and he also underlines the values of clarifying your target […]
The post $100M Founder Reveals SECRET to Selling NFTs with AppSumo’s Founder Noah Kagan appeared first on Marketing School Podcast.
In episode #2162, Neil and Eric talk about how to run a lean business without sacrificing quality. It’s not always necessary to focus solely on the essentials in your business. Providing lunches and stipends can be great for employee morale, but it can also run counter to running a lean business. Tune in as we […]
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In episode #2161, Neil and Eric break down the one KPI to focus on when you start your agency. You don’t grow agencies through SEO, viral videos, or social media. You grow your agency by producing amazing work. Word of mouth is one of the best ways to grow your reputation and your agency. Tune […]
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In episode #2160, Neil and Eric share how their teams are dealing with the most recent Apple updates. It’s never a good idea to worry about things you can’t control. Learn how you can continue to follow best practices, like taking an omnichannel approach and doing consistent AB testing, despite updates and changes from companies […]
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In episode #2159, Neil and Eric break down how to get your first 10k followers on any channel. One of the best ways to grow your following is by conducting interviews. It’ll give you a chance to be seen by their audiences and grow your reach. While this method requires hard work and dedication, the […]
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In episode #2158, Neil and Eric talk about how to network with badass people during a recession. Instead of focusing on making business connections at any given event, shift your mindset to having fun and being curious about the people you meet. If you’re fun to be around and you enjoy helping others, eventually, you’ll […]
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In episode #2157, Neil and Eric talk about how to 10x your social media presence. Learn how to increase your presence by repurposing your content, why being visible on multiple channels broadens your scope, how best to leverage trending topics, and more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to 10x Your Social Media Presence. […]
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In episode #2141, Neil and Eric talk about their weird habits that triple productivity. Learn why Neil doesn’t go to bed without having read all his emails, even if he’s traveling, and why he does high-intensity interval training (HIIT). You’ll also discover Eric’s tips for how to track your time and the method he’s using […]
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In episode #2140, Neil and Eric talk about why you should own your traffic sources. Find out why owning your traffic sources gives you more options, how big tech companies are operating, and how to protect yourself when working with ad agencies. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why You Should Own Your Traffic Sources. […]
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In episode #2139, Neil and Eric talk about how pillar content makes content creation 10x easier. Creating pillar content is an excellent way to generate ideas for sub-topics and lay the foundation for more content. It also allows you to create pages that are specific to niche topics and keywords, making it easier to rank […]
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In episode #2138, Neil and Eric discuss 5 marketing fallacies that will stunt your growth. We’ve noticed a lot of misconceptions around marketing, and many of them can have a detrimental effect on the longevity and growth of your company. Tune in to learn why ads won’t fix everything, how to use an omnichannel approach, […]
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In episode #2137, Neil and Eric share 3 brutal truths about the future of SEO. Learn why you don’t need more links than your competition, why you need to prioritize user experience, and why fresh content is king. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 3 Brutal Truths About the Future of SEO. [00:25] Why having […]
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In episode #2136, Neil and Eric ask whether colors really impact conversions? While colors can drastically affect your conversion rates, there are plenty of other variables to keep in mind, like text size, font, and contrast. Tune in to learn which colors to look out for and learn how they can affect conversions, both positively […]
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In episode #2135, Neil and Eric talk about how to run ten growth experiments per quarter. Tuning in, you’ll hear Neil and Eric break down the frameworks they use to run weekly experiments with their teams. Learn about the marketing conclave framework, as well as the ICE model, and how to leverage the key tenets […]
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In episode #2134, Neil and Eric ask whether marketing masterminds are still worth it? Many of the benefits of attending a conference or mastermind are unexpected and long-term. It’s an opportunity to make connections with like-minded people, and although it may not be directly apparent, those relationships can have huge payoffs down the line. Tune […]
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In episode #2133, Neil and Eric break down 5 best practices when doing marketing for e-Commerce. Tune in to learn how simplifying pricing, optimizing search tools, and upgrading your payment options can increase conversion rates!! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 5 Best Practices When Doing Marketing For E-Commerce. [00:25] How breaking down your pricing […]
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In episode #2132, Neil and Eric talk about five customer acquisition strategies to finish 2022 strong. Tune in for some great tips, like how to use influencer marketing and how to buy attention in a contracting market. We also unpack how you can add free tools to your website and why you should double down […]
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In episode #2131, Neil and Eric discuss which metrics they check every day. Tuning in you’ll hear an overview of which metrics we choose to focus on like lead conversion and sales qualified leads, and how that has changed over the years. Learn how to adapt metrics to your business and why you should narrow […]
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In episode #2130, Neil and Eric discuss the 23 million links SEO case study that was recently published by Zyppy. Hear our top takeaways from the study, how Google is optimizing for what is natural, and why SEO hasn’t changed all that much over the past few years. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 23 […]
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In episode #2129, Neil and Eric talk about why ad revenues are dipping from the tech giants. Tuning in you’ll hear how macroeconomic factors like inflation are affecting ad revenue and why a recession can be one of the best times to start a business! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Ad revenues are dipping […]
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In episode #2128, Neil and Eric talk about how to repurpose old content to get more SEO traffic. Tune in for two simple and effective strategies to increase SEO traffic and learn more about how to create pillar pieces that will serve your brand. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Repurpose Old Content […]
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In episode #2127, Neil and Eric talk about The Law of Shitty Clickthroughs that was put forth by Andrew Chen. Tune to get an overview of The Law of Shitty Clickthroughs, what it means for marketing, and why you should continue to use methods like banner ads despite a decrease in clickthroughs. TIME-STAMPED SHOW NOTES: […]
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In episode #2126, Neil and Eric talk about Amazon versus eBay, and which one is better for your company. In marketing, it’s not about asking which one is better, but rather, how you can use them all. Tune in to learn how to maximize your leverage and why the cumulative effect will give you the […]
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In episode #2125, Neil and Eric talk about what to do when new ad formats come out. The best time to try a new ad format is when they’ve just been released. In these early stages, they are still gathering metrics and are therefore much more flexible on their pricing. Tune in to hear how […]
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In episode #2124, Neil and Eric discuss whether Tumblr is making a comeback. Tumblr has been experiencing a surprising amount of growth over the past few years, but its ads are still more affordable than other platforms. Find out how you can leverage traffic on Tumblr and why it might be the right choice for […]
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In episode #2123, Neil and Eric share 7 timeless marketing principles that are still relevant in 2022. There are many things to keep up with within the rapidly changing marketing space, like newly released ad formats, but there are still a lot of marketing principles that remain timeless. Tune in to learn about the rule […]
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In episode #2122, Neil and Eric talk about how to price correctly. These days there are plenty of companies that spend a fortune on marketing when it may be wiser to give away items and services at more affordable rates than to spend as much on marketing. Tune in to learn about the importance of […]
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In episode #2121, Eric gets together with Kat Cole, President, COO, & Board of Directors at Athletic Greens, to talk about her career, including why she chose to become a key player in the company, and her ten years at Focus Brands. In our conversation, we discuss the mission and values that define Athletic Greens, […]
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In episode #2120, Neil and Eric discuss how to create an engaging podcast that builds your brand. Tune in to learn how you can implement feedback to improve your podcast, how long you can expect to wait before your audience starts to grow, and why you should focus on engagement rather than downloads or followers. […]
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In episode #2119, Neil and Eric discuss 5 reasons why your YouYube ads aren’t working and what to do about it. Several factors influence the success of your YouTube ads and your conversion rates. Tuning in you’ll learn how to implement the AIDA model, how to choose your ad formats, and why a call to […]
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In episode #2118, Neil and Eric talk about how to stay resilient in a turbulent market. Right now the market is experiencing a lot of uncertainty and it’s a good time to take stock of what is working for your business and what isn’t. Tune in to learn how discipline and a lean mindset can […]
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In episode #2117, Neil and Eric talk about who’s really responsible for ads. Companies often assume that the marketing department should be responsible for ads, but that’s not necessarily the case. Ads are relevant to many departments, like sales, customer support, design, or paid media managers. Tune in to learn why it helps to have […]
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In episode #2116, Neil and Eric talk about why you should create a swipe file (and tell you what it is). Swipe files are incredibly handy. It’s a place where you can store eye-catching ads, copy, and websites to draw on for future inspiration and experimentation. Tune in to hear how to identify content for […]
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In episode #2115, Neil and Eric share seven practical ways to make customers fall in love with your business. Going above and beyond for your customers will always make a good impression. Make your business remarkable by surprising your customers, integrating their feedback, and leveraging your partners. For more practical tips, insights, and advice, make […]
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In this episode, Eric talks with Zeb Evans, Founder, and CEO of ClickUp, about building a four billion-dollar company, the ROI of Superbowl and outdoor ads, and the lessons he learned from FIVE near-death experiences. Tuning in you’ll learn about Zeb’s entrepreneurial journey, how he founded ClickUp, and how it started as an internal tool […]
The post Building ClickUp to a $4B Company, ROI of Superbowl and Outdoor Ads, Lessons From Near Death 5x appeared first on Marketing School Podcast.
In episode #2113, Neil and Eric debate whether you should get a coach or not! Business coaches are a big part of the corporate landscape and can fulfill a number of different functions for their clients. Tune in today to hear Neil and Eric unpack their views on the matter, and find out if you […]
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In episode #2112, we share the key lessons we have learned from running marketing agencies. After so many years in the marketing game, we have both learned a number of very important lessons that we did not know when we first started out. Tune in to hear us talk about the power of conferences, alignment, […]
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In episode #2111, we share how to monetize a podcast the right way! There are many avenues for making money from a podcast that you can explore. In this episode we share a few of them, including advertising, selling your own services, and building a brand. Tune in to hear more. TIME-STAMPED SHOW NOTES: [00:24] […]
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In episode #2110, we talk about the anatomy of a high converting sales letter! From the way you formulate your headline, to how you answer objections and customer questions, these are the marks you need to hit every time you are trying to make conversions. Tune in to hear all about it! TIME-STAMPED SHOW NOTES: […]
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In episode #2109, Neil and Eric talk about what all top marketers have in common. The key to being a top marketer is experimentation. No one knows what’s best for a business, and what works for one company may not work for another. Therefore the only way to continually improve is to experiment. Tune in […]
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In episode #2108, Neil and Eric talk about where Twitter is going with Elon Musk owning it. Tuning in you’ll hear about some of Elon’s potential plans for Twitter, like upgrading its chat service, potential blockchain implementations, and the Elondrop. We also discuss Twitter’s plans to become less reliant on advertising and how they are […]
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In this episode, Eric talks with Evan Keast, Founder at Doodles, about the secret to how Doodles NFT achieved $325m in sales volume in just a few months. Doodles is a collection of 10,000 NFTs, which were designed by Scott Martin, aka Burnt Toast. In our conversation, Evan describes some of his previous entrepreneurial projects, […]
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In episode #2106, Neil and Eric talk about whether they would invest in Elon Musk’s Twitter. Learn about the acquisition offer that Twitter has agreed to, what kind of growth you can expect from the company, and how your finances and positioning determine whether you should invest in Elon Musk’s Twitter. Tune in to hear […]
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In episode #2105, Neil and Eric talk about six ways to lower your cost per acquisition. There are plenty of methods you can use to increase your conversion optimization and lower your costs. Tune in to learn how to implement AB tests, be clear on your messaging, and utilize AI to optimize your business and […]
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In episode #2104, Neil and Eric talk about marketing predictions for the rest of 2022. Tune in to hear our thoughts on how the marketing landscape is changing, why marketers will need to become more thoughtful and creative, and how Facebook will find new ways to monetize. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Marketing Predictions […]
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In episode #2096, Neil and Eric talk about where they think the world is headed (and what to do about it). With rising interest rates, businesses and marketing departments find themselves needing to adapt. Listen in to hear what you can expect in the coming months and what helpful steps you can take to protect […]
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In episode #2095, Neil and Eric discuss their reaction to Elon Musk offering to buy Twitter. Plenty of people have offered to buy Twitter, and Elon Musk certainly has the funds to do it. Tune in to hear what you can expect if this deal goes through! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Reaction to […]
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In episode #2094, Neil and Eric talk about what you should never do when you’re selling (how to lose a deal). The key to having a good relationship with customers is by instilling confidence. Learn how humility, a mentality of underpromising and over-delivering, as well as good communication will help you maintain fantastic long-term relationships […]
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In this episode, Eric talks with Alejandro Navia about co-founding NFT Now, a media company that is helping put power in the hands of creatives. We discuss the impressive growth that NFT Now has experienced after only one year, their 700,000 followers, and what some of their best methods have been for growing their reach […]
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In episode #2092, Neil and Eric talk about how to keep an eye on your competitors in 2022. Tune in to learn how to keep track of your competitors and how you can save time by learning from their mistakes and experiments. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Keep An Eye On Your […]
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In episode #2091, Neil and Eric talk about how to come up with the perfect messaging for your product. Learn how simple messaging can elevate your conversion rate and why perfect messaging is always a work in progress. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Come Up With The Perfect Messaging For Your Product. […]
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In episode #2090 Neil and Eric talk about how to pick a marketing channel when there are so many to choose from. In order to build an omnichannel approach, you need to choose which channels to prioritize. Tune in to learn which channel you should leverage first and how to identify what works best for […]
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In episode #2089, Neil and Eric talk about the challenges of podcasting. The level of saturation in the podcast market has increased dramatically in the past five years, making it increasingly difficult to stand out and become popular. Tune in to learn about the biggest challenges facing podcasters, and the most effective methods for growing […]
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In episode #2088, Neil and Eric talk about ad channels to consider for this year. We share the excellent ROI we’ve been generating through TikTok, as well as how to get the most out of advertising on Quora. Learn about when to remarket your content through platforms like Google and why you need to pay […]
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In episode #2087, Neil and Eric talk about how Web3 marketing differs from Web2 marketing. You may need to do some extra explaining to give context for Web3, but if you’ve mastered marketing for Web 2.0, then you can market Web3! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Web3 Marketing Differs From Web2 Marketing. [00:27] […]
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