The Smartest Amazon Seller

View Details

Scott sits with Christian, founder of Autopilot, about his extensive study on Amazon's AI shopping assistant (Alexa / Rufus) and how generative recommendations are fundamentally changing how products get discovered on and off Amazon.

Christian explains that AI-driven shopping isn't just a replica of traditional search results, it also represents a distinct "third shelf" alongside organic search and paid advertising.

Through a study analyzing over 110,000 search listings and 13,000+ Alexa recommendations, Christian discovered that 64% of Alexa's suggestions actually fall outside the top 10 organic search results.

While top organic spots hold an advantage for the primary recommendation, deeper AI suggestions heavily favor long-tail products backed by strong star ratings (4+ stars), high sales velocity, and concise titles optimized for AI truncation.

Furthermore, running PPC ads offers only a tiny chance of forcing an AI recommendation if the listing lacks strong underlying signals.

The big takeaway is that AI discoverability operates as a holistic 360-degree ecosystem. Off-Amazon content on target sites, D2C stores, and deal forums heavily feeds engines like ChatGPT and Google AI.

To win in the long run, brands must optimize their data infrastructure and create "agent-friendly" D2C content that AI bots can crawl, validate, and convert into citations and recommendations.

Episode Notes:

00:00 – Christian’s background

01:30 – How analyzing 15,000+ brands led to founding Autopilot

03:00 – Amazon unifying Rufus and Alexa under one shopping brand

04:30 – Why AI recommendation is Amazon's "third shelf"

06:00 – Methodology behind the 13,000+ Alexa recommendation study

07:30 – Alexa picks

09:30 – PPC reality check

11:00 – Category variations: Apparel vs. Health & Supplements

12:30 – What signals drive AI picks (ratings, sales velocity, title length)

14:30 – ChatGPT & Google Shopping

17:00 – Optimizing off-Amazon content for AI crawlers

19:00 – Tracking AI visibility using tools like Gumshoe, Peek, and Profound

21:00 – The scale of AI shopping: Over 100 million daily product searches

22:30 – How to connect with Christian and access the study report

Amazon Accelerate Coupon Code: Save $50 With SmartScout

How to Reach Christian:

Website: autopilotbrand.com

LinkedIn: linkedin.com/in/umbach

Scott’s Links:

LinkedIn: linkedin.com/in/scott-needham-a8b39813
X: @itsScottNeedham
Instagram: @smartestseller
YouTube: www.youtube.com/@smartestamazonseller2371
Newsletter: https://www.smartscout.com/newsletter-sign-up
Blog: https://www.smartscout.com/blog

View Details

Scott talks with Michael from Social Motion and Video Science about why sellers need to manage video the same way they manage keywords, bids, and listings: with testing, data, and a clear performance goal.

Michael explains that the best Amazon videos start with search intent. A shopper looking for an “air purifier” may care about pets, allergies, bedrooms, or odor, and each use case can need a different hook.

Instead of running one generic video across every keyword, sellers can build video variants around buyer intent and test which angles drive stronger clicks, CPC, ROAS, and conversions.

The big takeaway is that video can become a sales machine when it is refreshed and optimized over time. AI can make the process faster and more affordable, but the strategy still comes from research, scripting, storyboarding, testing, and knowing when to refresh winning creative before fatigue sets in.

Episode Notes

00:00 – Why Amazon Video gets ignored

01:00 – Michael’s e-commerce and video background

02:30 – Video must drive results

04:00 – The PPC creative gap

05:30 – Amazon video placements

07:00 – Search intent matters

09:00 – One video is not enough

10:30 – What can lower CPC

13:00 – Video fatigue is real

15:00 – Why sellers avoid creative

16:30 – Start with top sellers

18:00 – Build videos by intent

20:00 – Testing needs enough clicks

22:00 – Use a 12-week test window

24:00 – How AI helps

26:00 – AI is not the strategy

28:00 – Refresh winning videos

30:00 – Amazon vs. social video

32:00 – Brands still move slowly

34:00 – Performance-first creative

35:00 – How to reach Michael

TikTok as a Growth Channel for Amazon Brands

How to Reach :

LinkedIn: linkedin.com/in/michaelarking

Website: socialmotionfilms.com

Scott’s Links:

View Details

Scott is with Matt Snyder, founder of Brands Excel, to discuss one of the most misunderstood transitions on Amazon: moving between Vendor Central (1P) and Seller Central (3P).

After years of third-party sellers gaining share, Amazon’s first-party retail business appears to be growing again. Matt explains how tariffs, inventory challenges, margin pressure, and operational complexity have made life harder for many mid-sized sellers, while larger brands continue capturing more market share.

The result is a marketplace where the biggest players keep getting bigger.

He details the transition from 1P to 3P, including the internal roadblocks that can prevent brands from gaining control of listings, content, and catalogs. Matt also shares how Amazon’s New Seller Success team can sometimes help brands navigate these challenges.

Scott and Matt also look at the reverse trend. These are brands moving from 3P back to 1P. In categories like grocery and consumables, Amazon may subsidize pricing and logistics in ways that make the vendor model attractive.

There is no perfect model.

As ecommerce evolves through AI, social commerce, and changing marketplace economics, brands that know when to shift strategies and navigate the messy middle will be best positioned for growth.

Episode Notes:

00:09 - Amazon retail (1P) begins gaining share again relative to 3P sellers
01:54 - Why larger brands are capturing more market share
03:12 - Pattern and the rise of large marketplace operators
04:58 - Common reasons brands consider moving from 1P to 3P
06:53 - Vendor agreements and the challenges of opening a Seller Central account
08:16 - Using Amazon leadership principles to gain internal support
10:32 - How Amazon's New Seller Success team can help transitions
12:02 - Why 1P to 3P transitions remain difficult for large brands
13:40 - Content ownership, listing control, and vendor contribution issues
14:54 - The emerging trend of 3P brands moving to 1P
16:12 - Categories where the vendor model can still outperform 3P
17:20 - Amazon Fresh, grocery expansion, and basket-building products
18:48 - Pricing subsidies and how Amazon protects customer loyalty
20:16 - The trade-offs between different Amazon business models
22:14 - Looking ahead: AI, social commerce, and future marketplace shifts
24:12 - AI agents and the next wave of ecommerce complexity
24:55 - Building a collaborative Amazon seller community

How to Use Amazon Ad Data to Find New Product Opportunities

How to Reach Matt:

LinkedIn: linkedin.com/in/matthew-snyder-amazon

Website: https://www.brandsexcel.com/

Scott’s Links:

View Details

Lauren Livak Gilbert, lead of the Digital Shelf Institute, joins the podcast to explore how agentic commerce and AI tools like Amazon’s Rufus are transforming product discovery.

As the industry shifts from traditional SEO keyword stuffing to natural language and Answer Engine Optimization (AEO), sellers must optimize their Product Detail Pages by directly answering consumer Q&As to feed context-driven AI recommendations.

Currently, nimble challenger brands are capturing market share by adapting quickly and building off-site trust signals, while large legacy brands are often bogged down by massive SKU counts, messy data taxonomy, and regulatory hurdles.

To overcome these challenges and safely scale AI content generation, Lauren emphasizes the critical need for strict E-commerce hygiene and a single source of truth for product data using Product Experience Management platforms like Salsify.

Episode Notes:

00:00 - Introduction to Lauren Gilbert and the Digital Shelf Institute (DSI)

01:48 - Defining the "Digital Shelf" and the Data Explosion

03:51 - What is Agentic Commerce?

08:12 - Amazon Rufus, Natural Language, & Answer Engine Optimization (AEO)

14:16 - Why Challenger Brands are Winning Market Share

18:01 - The Core Data and Taxonomy Problem for Large Brands

21:40 - Solving Content Chaos and Workflows with Salsify

24:42 - Legal, Compliance, and the Importance of Trust Signals

28:08 - How to Join the Digital Shelf Institute

Related Post: How to Build a Repeatable Amazon Competitor Analysis Workflow

How to Reach Lauren:

LinkedIn: linkedin.com/in/laurenlivak

Scott’s Links:

LinkedIn: linkedin.com/in/scott-needham-a8b39813

X: @itsScottNeedham

Instagram: @smartestseller

YouTube: www.youtube.com/@smartestamazonseller2371

Newsletter: https://www.smartscout.com/newsletter-sign-up

Blog: https://www.smartscout.com/blog

View Details

Scott is with Brett Bohannon to talk about the fast-moving shift from basic AI chat tools to agent-driven Amazon workflows. They discuss Claude, OpenClaw, MCP servers, APIs, and how sellers can connect private catalog data, public marketplace data, and advertising insights into one AI-powered operating system.

Brett shares how he uses AI agents to reduce repetitive Amazon tasks, audit catalogs, connect tools like Keepa and Data Dive, and build workflow automations for ads, inventory, and listing optimization.

They also shed light on what this means for Amazon software, why unique data still matters, and how sellers can start using AI to solve specific operational problems instead of chasing every new tool.

Episode Notes:

00:09 - Intro to Brett Bohannon, Claude, and AI agents

01:40 - From custom GPTs to faster AI workflows

02:37 - Why recent AI progress feels different

02:55 - OpenClaw, AI agents, and business context

06:28 - Data Dive adapter for Claude and API data

07:18 - Three AI user levels: LLM users, builders, and MCP users

08:13 - How MCPs connect Claude with hosted or local data

09:49 - Combining Amazon tools under one AI workflow

12:33 - Using catalog data, Keepa, and niche analysis together

14:05 - Automating daily Amazon workflows

16:18 - Skill Create, GitHub, and open-source Amazon tools

17:45 - Replacing software with custom AI tools

19:31 - Maintenance tradeoffs with DIY AI workflows

20:08 - What stays valuable in Amazon software

22:57 - Talking to Amazon data inside Claude or ChatGPT

25:16 - Combining profitability, ads, and marketplace data

27:22 - Using agents to scale as a solo consultant

29:08 - Brett’s Amazon background and catalog expertise

30:34 - Catalog audits using category listing reports

31:17 - Rufus scoring and listing data quality

33:38 - Helm and layered MCP workflows

34:25 - AI agents and the future of Amazon software

Related Post: How to Sell on TikTok Shop 2026 (Guide For Beginners)

LinkedIn: https://www.linkedin.com/in/brett-bohannon-1992329/

Website: https://voartex.com/

Scott’s Links

View Details

Cajua and Josh have been selling on Amazon since 2017. They started with private label and also tried each of the popular models, including Retail Arbitrage, Online Arbitrage, and Wholesale Distribution.

Now they focus on being a brand-direct growth partner (aka an Accelerator) for small brands. They've generated millions in revenue for their brand partners, host the Ecom Unlimited Podcast, and help run The Wholesale Network. A community for people growing their wholesale businesses on Amazon. You can connect with them on their social platforms here.

Episode Notes:

00:09 - Meet Kaja and Josh from E Comm Unlimited

01:30 - Starting with eBay flips, YouTube, and private label

02:38 - Early private label lessons from a crowded product launch

03:20 - Finding a better opportunity with bat boxes

04:27 - Early sales, COVID inventory issues, and bootstrapping limits

05:31 - Moving into retail arbitrage

06:19 - The Goodwill book flip that proved arbitrage could work

07:16 - Shifting from arbitrage to wholesale

08:09 - Why online arbitrage was hard to scale

08:55 - How supply chain issues led to brand direct

09:56 - Why smaller brands create strong Amazon opportunities

10:16 - Using SmartScout to find overlooked brands

11:26 - Expo West and trade show opportunities

13:15 - Finding brands with clear Amazon pain points

14:40 - Common brand objections to Amazon sellers

15:42 - Building relationships at trade shows

16:46 - Why timing and follow-up matter

18:24 - Educating brands on Amazon supply chain issues

20:18 - DTC brands and Amazon confusion

21:30 - Why smaller brands may need brand-direct partners

22:06 - Why consumables remain exciting on Amazon

23:24 - Why Amazon is still growing despite seller fatigue

24:37 - The skills sellers need to win today

25:40 - Why trade shows keep sellers excited

27:04 - The Wholesale Network and brand-direct education

28:32 - Where to find E Comm Unlimited

Related Post:
Top 5 Ways to Increase Reviews on Amazon Products

Podcast:

YouTube: https://www.youtube.com/@ecom.unlimited

Instagram: https://www.instagram.com/ecomunlimited.io/

Cajua:

Twitter: https://twitter.com/CajuaRobinson

Instagram: https://www.instagram.com/cajuarobinson/

LinkedIn: https://www.linkedin.com/in/cajuarobinson/

Josh:

Twitter: https://twitter.com/Joshua_Dambman

Instagram: https://www.instagram.com/joshua_dambman

Scott’s Links:
LinkedIn: linkedin.com/in/scott-needham-a8b39813
X: @itsScottNeedham
Instagram: @smartestseller
YouTube: www.youtube.com/@smartestamazonseller2371
Newsletter: https://www.smartscout.com/newsletter-sign-up
Blog: https://www.smartscout.com/blog

View Details

In this episode, we have Mario Simonyan of ESQ Go, an attorney who brings a rare operator-first perspective to the table.

Having built and sold his own brands, Mario understands the high stakes of the Amazon ecosystem in a way most lawyers don't. He frames arbitration as the "car crash" of the business world. It is a situation most sellers hope to avoid but must understand before a crisis hits. His dual background as a former seller and a legal expert allows him to ground complex strategy in the operational realities of running a high-revenue brand.

A major takeaway is that arbitration isn't reserved exclusively for account suspensions. Many cases involve active sellers who are still trading but facing serious issues like missing inventory or frozen capital. This shifts the focus from simply keeping an account live to protecting the assets and cash flow that keep a business solvent. Because the process is long, expensive, and can take over a year to resolve, Mario positions it as a definitive last resort. It is a path to be taken only after standard appeals, executive escalations, and pre-arbitration efforts have been completely exhausted.

Looking ahead into 2026, the discussion highlights the necessity of proactive risk management as enforcement around compliance and authenticity tightens. The cost of mistakes is rising, making it vital for sellers to understand their legal pathways before they are forced to use them.

Whether through better documentation, channel diversification, or a clearer grasp of the arbitration process, preparation is the best defense. Ultimately, the sellers who treat legal strategy as a core part of their business rather than an afterthought will be the ones best positioned to survive a major dispute.

Episode Notes:

00:09 - Introduction: Amazon Suspensions and the “Afterlife”

01:00 - Why Arbitration Matters for Amazon Sellers

01:41 - Mario’s Background as an Amazon Seller Turned Lawyer

02:24 - Arbitration as the Last-Resort “Nuclear Option”

02:49 - Is Arbitration Only for Suspended Seller Accounts?

03:28 - Lost Inventory, Damaged Inventory, and Held Funds

04:06 - Scott’s Example: Missing Inventory and Monthly Storage Fees

06:23 - How the Arbitration Process Starts

06:37 - Demand Letter, AAA Filing, and Amazon’s Response

08:03 - Arbitrator Selection and Preliminary Hearing

09:55 - Discovery, Documents, and Settlement Signals

10:57 - Pre-Hearing Briefs and Zoom Arbitration Hearings

12:12 - Cross-Examination and Amazon Risk Department Witnesses

13:35 - Policy Questions Around Reselling and Inauthentic Claims

14:28 - Arbitration Timeline and Confidentiality

15:11 - What Sellers Should Do Before Arbitration

15:44 - Plan of Action, Appeals, and Escalations

16:28 - Pre-Arbitration Demand Letters

17:25 - Appealing for Fund Release Instead of Reinstatement

18:31 - Why Arbitration Often Doesn’t Make Sense Under $50K

19:39 - 2026 Trends: Resellers, Inauthentic Claims, and Marketplace Pressure

22:20 - Walmart Marketplace Growth and Seller Suspension Issues

23:41 - Walmart Account Access, Category Suspensions, and Seller Center Challenges

26:21 - Private Label Risks: Listing Suspensions, Trademark Issues, and Compliance

27:01 - Closing Thoughts on Arbitration and Seller Risk

28:41 - Final Takeaway: Staying Prepared in 2026

10 Jungle Scout Alternatives in 2026 (Free & Paid, Tested)

How to Reach Mario:

EMAIL: mario@esqgo.com

Website: www.esqgo.com

Phone: (424) 363-6233

LinkedIn: linkedin.com/in/mario-simonyan-a26927176

Scott’s Links

View Details

Scott talks with Maciej Stanski, US CEO of Base.com and a former Amazon logistics operator, about what growth looks like now that Amazon is no longer the only serious game in town.

Maciej's Amazon middle-mile logistics background gives the episode an operational focus. He explains how inventory movement, consolidation, and shipping speed built Amazon’s FBA advantage, while Scott ties that to today’s reality where FBA is still powerful but harder to depend on as a single-channel strategy.

The conversation then shifts to the 2026 commerce environment. Amazon still leads, but fee pressure, cash flow friction, and rising complexity are pushing brands to look harder at Walmart, TikTok Shop, DTC, and other channels.

TikTok stands out as a real growth engine, especially for smaller brands that can earn attention instead of just outspending competitors.

The core takeaway is that multichannel success is not just about opening more storefronts. It depends on operational discipline, catalog hygiene, clean product data, and a single source of truth, especially as AI-driven discovery and contextual shopping keep evolving.

On AI, both take a balanced view. They see its value, but reject hype for hype’s sake. Their message is clear: use AI to solve real business problems, but focus first on fundamentals. Brands that get their operations in order will be better positioned to win.

Episode Notes

00:09 - Introduction: Expanding Beyond Amazon

00:58 - Insights from Amazon Logistics

03:31 - The Omnichannel Shift & Changing Marketplace Dynamics

04:45 - Pressure Points for Amazon Sellers

05:48 - TikTok Shop: Social Commerce in Action

08:14 - The Rising Complexity of Multichannel Operations

10:52 - Agentic AI and Evolving Discovery in Ecommerce

15:41 - Operational Discipline: Fundamentals Over Fads

22:24 - Who Benefits Most from Multichannel Management Software?

25:31 - Planning for Multichannel from the Start

27:09 - The Surprising Demographics of Social Commerce

28:12 - Closing Thoughts and Industry Outlook

Related Watch

“Death of the Amazon Seller”

How to Reach Maciej:

LinkedIn: linkedin.com/in/maciejstanski

Scott’s Links:

LinkedIn: linkedin.com/in/scott-needham-a8b39813

X: @itsScottNeedham

Instagram: @smartestseller

YouTube: www.youtube.com/@smartestamazonseller2371

Newsletter: https://www.smartscout.com/newsletter-sign-up

Blog: https://www.smartscout.com/blog

View Details

Scott shares a few 2026 updates shaping the Amazon landscape... plus a key reminder that opportunity is still real, but it’s shifting.

He challenges the “Amazon is dead for new sellers” narrative. Michael White (a longtime SmartScout teammate) left to launch his own Amazon brand and has already crossed $1M in revenue after launching in August. This was driven by patient sourcing and a clear trend thesis.

From there, Scott zooms out to the more sobering macro view behind his YouTube documentary “Death of the Amazon Seller”: fewer new sellers are entering, and incremental marketplace growth is increasingly captured by large brands, large sellers, and Chinese sellers.

using creatine as the example, Scott leans into what he’s most bullish on: trend-chasing done intelligently. While the overall creatine market is booming, the real edge is spotting sub-trends inside the trend (like gummies, Creapure, and women-focused positioning) that are growing faster than the broader category.

He closes with a data point on Chinese sellers shifting their “country of business” (often to Hong Kong or the U.S.) and a new research tool he’s excited about: ECDB, a global e-commerce database founded by a former Statista leader, aimed at mapping retail and marketplace performance worldwide.

Episode Notes

00:31 - A real-world counterpoint to “Amazon is too hard now”: a SmartScout teammate launches and hits $1M+ revenue fast

01:48 - Why Scott’s documentary argues Amazon is consolidating: fewer new sellers, more share captured by big players

03:00 - Why Scott is still bullish on trend-based product selection, especially in fast-moving categories

03:55 - Creatine as the case study: macro growth is strong, but sub-trends are where the outsized opportunity lives

05:00 - Practical takeaway: “find a trend inside the trend” and build positioning around the faster-growing slice

06:45 - New data insight: large Chinese sellers changing business location (often Hong Kong or U.S.)

07:50 - Why: conversion optics and rising pressure around revenue reporting and compliance

09:25 - Tool spotlight: ECDB and what global marketplace data reveals about Amazon vs. China-based giants

11:08 - Scott’s outlook: Still optimistic on growth, but the game is changing

Related Watch

“Death of the Amazon Seller”

Top 10 Chinese Sellers That Have Changed Countries

Scott’s Links:

LinkedIn: linkedin.com/in/scott-needham-a8b39813

X: @itsScottNeedham

Instagram: @smartestseller

YouTube: www.youtube.com/@smartestamazonseller2371

Newsletter: https://www.smartscout.com/newsletter-sign-up

Blog: https://www.smartscout.com/blog

View Details

Amazon sellers are entering a new era of product discovery, and AI visibility is becoming part of the playbook.

In this episode, Scott sits down with Yona, founder of Amazon Growth Lab, to break down how brands can improve visibility across both Amazon’s ecosystem (Rufus, Cosmo, organic search) and external LLMs like ChatGPT and Perplexity.

Yona explains why traditional keyword stuffing is fading, how Amazon is evolving toward context and use-case relevance, and why listing content now needs stronger sentiment alignment across titles, bullets, A+ content, and images.

They also dig into the difference between Amazon visibility and LLM visibility. Since LLMs often do not scrape Amazon product pages directly, Yona shares why off-Amazon signals like press, community mentions, and helpful content can influence whether products get recommended in AI answers.

The conversation also covers a practical conversion playbook for 2026, including CTR optimization, image testing, PickFu workflows, conversion benchmarking, reviews, and iterative A/B testing for infographics and A+ content.

If you want a clear breakdown of what’s changing in Amazon search, AI discovery, and conversion strategy, this episode is packed with actionable ideas.

Episode Notes:00:09 - Intro to the 2026 AI visibility conversation and guest intro (Yona, Amazon Growth Lab)

02:32 - The core question: how brands show up in LLMs for high-intent prompts

03:19 - Why LLM visibility is easier for DTC/Shopify than Amazon

04:30 - Robots.txt explained in simple terms and why it matters for AI indexing

04:50 - Why Amazon blocks LLM scraping and the threat of agentic commerce

06:48 - How Amazon products still get recommended via off-Amazon sources

08:32 - Why old Amazon SEO tactics are fading (keyword stuffing vs relevance)

11:56 - Images, A+ content, and infographics as SEO/AI signals

12:31 - Underused Seller Central tools: Search Query Performance and Product Opportunity Explorer

14:14 - Using customer sentiment language in content to improve Rufus indexing

15:32 - Why CTR and conversion rate are still the strongest Amazon visibility levers

18:03 - Amazon platform visibility vs LLM visibility: different strategies

18:49 - Off-Amazon visibility drivers: press releases, Reddit, Quora, and brand mentions

24:27 - Amazon’s long-term concern: customer control and ad dollars shifting to AI

26:30 - Why blogs still matter, and how visuals/structured content help brands stand out

29:24 - AI visibility tracking tools (Profound, Surfer, Scrunch AI) and why using multiple tools helps

31:45 - 2026 conversion strategy: building a funnel for CTR and conversion improvement

32:09 - PickFu testing workflow for improving main images and click-through rate

36:28 - Conversion levers: pricing, reviews, creator content, infographics, A+ content, and split tests

41:03 - Enterprise scaling: automating creative production and localization across thousands of listings

43:43 - Yona’s closing advice and where to connect with Amazon Growth Lab

Related PostAI Visibility for Amazon Products: Are ChatGPT and Rufus Recommending You?

Guest Link* Amazon Growth Lab: AmazonGrow.com

Scott’s Links* LinkedIn: linkedin.com/in/scott-needham-a8b39813 * X: @itsScottNeedham * Instagram: @smartestseller * YouTube: www.youtube.com/@smartestamazonseller2371 * Newsletter: https://www.smartscout.com/newsletter-sign-up * Blog: https://www.smartscout.com/blog

View Details

AI is changing how shoppers discover products, and Amazon sellers need to pay attention now.

In this episode, Scott breaks down the rise of AI-driven product discovery through tools like Amazon Rufus and ChatGPT, and explains why visibility in AI answers is becoming a new layer of competition for sellers.

He unpacks Amazon’s Cosmo framework, including the key product-understanding questions AI systems use to evaluate listings, and introduces SmartScout’s new tools built for this shift: the Amazon AI Scorecard and the AI Visibility Monitor.

Scott explains how the scorecard audits your listing content across bullets, A+ content, and images to measure how well your product answers AI-relevant questions. He also shows how the visibility monitor tracks how often your products appear in ChatGPT recommendations over time, even when AI responses are inconsistent.

Scott also shares how sellers can improve AI visibility through better listing content, stronger online presence, and a more intentional long-term strategy for LLM discovery.

If you want to know whether your brand is winning the AI visibility race in your category, this episode lays out the framework.

Episode Notes:

02:00 - Amazon Rufus adoption and what it could mean for product discovery

03:10 - ChatGPT shopping behavior and why AI shopping queries still matter

04:06 - Why AI shopping accuracy is not perfect yet, but still important

04:34 - Amazon Cosmo and the product questions AI systems use to understand listings

07:00 - The shift from keyword-only thinking to AI-ready product content

07:32 - SmartScout’s Amazon AI Scorecard and how it evaluates listing quality

08:10 - How the scorecard creates a feedback loop for continuous improvement

10:23 - SmartScout’s AI Visibility Monitor and tracking LLM recommendation share

12:40 - Why ChatGPT results are non-deterministic and how visibility percentage helps

14:53 - Creatine example: measuring AI visibility by niche and query type

16:23 - How to improve AI visibility through listing content and off-Amazon signals

17:44 - Why this matters for sellers, brands, and teams in 2026

Top 10 Amazon FBA Reimbursement Services to Recover Your Funds

Scott’s Links:

LinkedIn: linkedin.com/in/scott-needham-a8b39813

X: @itsScottNeedham

Instagram: @smartestseller

YouTube: www.youtube.com/@smartestamazonseller2371

Newsletter: https://www.smartscout.com/newsletter-sign-up

• • Blog: https://www.smartscout.com/blog

View Details

Amazon’s new AI shopping agent could reshape how people discover and buy products online.

Scott breaks down Amazon’s “Buy for Me” initiative, which is an AI-driven shopping flow that can surface off-site products and redirect shoppers to external stores. He unpacks what it could mean for conversion, attribution, and Shopify seller economics.

Learn how it works in practice, and why it matters for sellers who rely on traditional storefront traffic. If the shopping experience starts on Amazon and finishes elsewhere, the rules around discovery, trust, and conversion can shift fast.

Scott also explains agentic commerce, where AI drives more purchase decisions, and why the impact will vary: small businesses can adapt faster, while larger organizations face more friction.

Zooming out to 2026, Scott weighs bearish risks, such as white-collar layoffs, against bullish tailwinds that could keep demand strong and create new e-commerce opportunities.

Episode Notes:

00:40 - Amazon’s Buy for Me AI Agent

04:51 - Agentic Commerce & Human-in-the-Loop vs. Human-Out-of-the-Loop

05:59 - Widespread AI Adoption and Its Impact

10:45 - Amazon Reviews: Policy Update

12:31 - Bear Case for Amazon & E-Commerce in 2026

15:13 - Bull Case for Amazon & E-Commerce in 2026

Related Post: Top 10 TikTok Marketing Agencies for DTC and CPG Brands

Scott’s Links:

LinkedIn: linkedin.com/in/scott-needham-a8b39813

X: @itsScottNeedham

Instagram: @smartestseller

YouTube: www.youtube.com/@smartestamazonseller2371

Newsletter: https://www.smartscout.com/newsletter-sign-up

Blog: https://www.smartscout.com/blog

View Details

Scott returns from a month of trade shows to break down what he’s seeing on the front lines of e-commerce, and why we’re entering a new era of “AI visibility” for Amazon sellers.

He shares how the largest brand client his team has ever signed actually found them through ChatGPT, and what that means for agencies, software tools, and brands trying to stand out online.

Scott walks through the major eras of selling on Amazon, from early booksellers and repricers to retail and wholesale resellers, the private label boom with Jungle Scout, the rise of Amazon advertising and analytics tools, TikTok Shop’s rapid growth, and now AI business agents and shopping assistants.

He explains how AI tools like ChatGPT and Gemini already influence which Amazon products, agencies, and software tools get recommended, and why strong written content, clear bullet points, and smart keyword strategy matter more than ever.

Episode Notes:

00:30 - Signing Up a Large Corporation

01:30 - The Evolution of Amazon Selling: Era by Era

06:50 - The Dawn of AI Visibility

07:29 - Understanding AI Visibility on Amazon

10:05 - Building Amazon Visibility

11:19 - Amazon vs. AI Shopping Agents

13:47 - Content Optimization for the AI Era

16:02 - Keyword Ranking by State

16:55 - SmartScout’s Feedback Tool

Related Post: The Ultimate Guide to Amazon Selling Tools (and How to Choose the Right One)

Scott’s Links:

LinkedIn: linkedin.com/in/scott-needham-a8b39813

X: @itsScottNeedham

Instagram: @smartestseller

YouTube: www.youtube.com/@smartestamazonseller2371

Newsletter: https://www.smartscout.com/newsletter-sign-up

Blog: https://www.smartscout.com/blog

View Details

Discover why simplicity might be the ultimate Amazon strategy. This is straight from an industry veteran who’s seen it all.

In this episode, Scott sits down with Scotty O. of Quickfire and Always Off Brand podcast to unpack decades of experience navigating Amazon’s third-party marketplace.

From working with iconic brands like Columbia Sportswear and North Face to building agencies and embracing straightforward solutions over flashy tech, Scotty O. shares practical wisdom for sellers at every stage. They dive into the realities of ad management, finding your ideal client fit, surviving category competition, and why Amazon Business is suddenly a hot topic.

Episode Notes:

00:11 - Scotty O Introduction

03:08 - Scott Ohsman's Retail Journey

05:15 - Entering the Agency World
06:22 - Life at Quickfire

09:51 - Tech, Tools, and Agency Value

10:40 - Audience Awareness and Communication Styles
13:43 - Niche Services and Transparent Relationships

15:49 - The Realities of the Amazon Marketplace

17:39 - The Seller's Dilemma: Guarantees and Incremental Wins

21:15 - Pricing and Competition: Can Small Brands Win?

26:00 - Chinese Sellers, External Traffic, and Ad Tech

27:54 - Amazon Business: The Sleeping Giant

Related Post: How to Know Amazon Market Share by Category: What Brands Are Winning on Amazon and Why

How to Reach Scotty O:

LinkedIn: linkedin.com/in/scott-ohsman-861196a6

Website: quickfirenow.com

Always Off Brand Podcast: Spotify | Apple Podcast

Scott’s Links:

LinkedIn: linkedin.com/in/scott-needham-a8b39813

X: @itsScottNeedham

Instagram: @smartestseller

YouTube: www.youtube.com/@smartestamazonseller2371

Newsletter: https://www.smartscout.com/newsletter-sign-up

Blog: https://www.smartscout.com/blog

View Details

Nick from Aiometrix explains how agentic AI can automate busywork and boost results for Amazon brands.

He began in a California garage with retail arbitrage, then expanded into wholesale and manufacturing during the COVID surge. Today, his team builds AI agents that connect to WMS and ad APIs to make real-time decisions on bids, budgets, and inventory so operators can focus on strategy.

Scott and Nick cover Amazon’s AI roadmap for sellers and shoppers, why large companies move slowly, then fast, and how to use copilots without losing human judgment. The conversation also touches on advances in image generation, including Google’s Nano Banana update, and what these developments could mean for PDP creative.

Episode Notes:

00:15 - Nick Bahr Introduction

01:35 - Nick’s Personal Background and Journey

03:04 - The Shift During Covid and Evolution in E-Commerce

05:15 - Amazon's Announcements and AI Adoption

07:24 - The Changing Landscape of AI in E-Commerce

09:20 - The Role and Potential of AI Agents

11:30 - Enhancing Workflow and Decision-Making with AI

13:40 - Specific Use Cases and Technology Developments

16:32 - The Complexity and Regionality in AI Applications

17:45 - Aiometrix: A ChatGPT for Amazon Sellers

18:45 - Education and Mastery in AI Interaction

20:10 - AI for Image Generation

22:15 - Aiometrix Special offer: FREEAGENTS30

Related Post: Top 10 Amazon Quotes From the Operators Podcast

How to Reach Nick:

LinkedIn: linkedin.com/in/nick-bahr-47346b9a/

Website: https://aiometrix.com/

Scott’s Links:

LinkedIn: linkedin.com/in/scott-needham-a8b39813

X: @itsScottNeedham

Instagram: @smartestseller

YouTube: www.youtube.com/@smartestamazonseller2371

Newsletter: https://www.smartscout.com/newsletter-sign-up

Blog: https://www.smartscout.com/blog

View Details

Scott and Noah unpacks agency growth that actually moves the needle for Amazon sellers.

They tackle conference takeaways, real playbooks for managing hundreds of brands, and how “unreasonable hospitality” builds sticky B2B relationships. You will hear how top teams stay resilient, communicate proactively, and keep speed and flexibility at the center of every client touchpoint.

Also learn how AI is reshaping product discovery on Amazon, from ChatGPT workflows to Rufus and what that means for ranking, conversion, and revenue.

Instead of chasing vanity metrics, Scott and Noah show how to optimize for sales and profitability first, with SEO as a supporting lever.

If you run an Amazon agency or lead an in-house marketplace team, this episode is your roadmap to faster growth, smarter tools, and happier clients.

Episode Notes:

00:50 - Noah Wickham Introduction
02:25 - E-commerce Beginnings and Favorites
04:20 - Joining My Amazon Guy
05:24 - Leadership Journey with Steven Pope
09:55 - What Amazon Sellers Value
11:00 - The Four Pillars of Amazon Success
11:59 - Amazon Accelerate
13:35 - Amazon’s AI Strategy and New Tools
15:45 - Building an AI Tool for Amazon Sellers
19:17 - Adapting to AI Search Behavior
20:25 - The Rise and Adoption of Rufus
21:55 - Golden Seller Awards
24:06 - Managing Hundreds of Seller Accounts
27:10 - The Importance of Speed and Execution
28:20 - Unreasonable Hospitality in B2B Contexts
29:10 - Fast Onboarding and Proactive Communication
31:04 - Business Growth, Innovation, and Culture

Sellers United 2025

Related Post: Top 10 Creator Brands on Amazon in 2025

How to Reach Noah:
LinkedIn: linkedin.com/in/noahwickham/

View Details

Scott welcomes Dan Buford, known online as @1000Asins, to share the journey of scaling a wholesale Amazon business from the ground up.
Dan explains how he left a demanding real estate career in New York to pursue e-commerce, starting with retail arbitrage before shifting to wholesale during the pandemic. He highlights the breakthrough moment of selling yeast during COVID, which fueled his full-time transition, and discusses how his team now spans the US, Philippines, and Serbia with in-house prep operations to navigate changing FBA rules.
The conversation covers the realities of running a wholesale business today, from the challenges of account suspensions and rising fees to building profitable brand-direct relationships. Dan also shares insights into the future of wholesale, where resellers add value with SEO, content, and advertising support.

Episode Notes:

00:09 - Daniel Boufford Introduction

01:52 - Transition from Real Estate to Amazon Selling

03:15 - Retail & Online Arbitrage

04:05 - Pivot to Wholesale & Pandemic Opportunities

06:02 - Building and Scaling the Business

07:35 - Strategies for Wholesale Growth

08:40 - Market Trends & Seller Suspensions

12:15 - Evolution of the Wholesale Model

16:12 - Entry Barrier and Advice to New Sellers

20:14 - Wholesale Exit Opportunities & Business Valuation

23:00 - Insights from Seller Events & Community

25:10 - Content Creation and Personal Brand Building

Sellers United 2025

Related Post: The Best Carriers for Different Shipping Needs: A Data-Driven Guide

How to Reach Jeremy:

LinkedIn: linkedin.com/in/danielboufford

Instagram: @1000asins

Scott’s Links:

LinkedIn: linkedin.com/in/scott-needham-a8b39813

X: @itsScottNeedham

Instagram: @smartestseller

YouTube: www.youtube.com/@smartestamazonseller2371

Newsletter: https://www.smartscout.com/newsletter-sign-up

Blog: https://www.smartscout.com/blog

View Details

Scott invites Jeremy, founder and CEO of Euka.ai, to tell us how TikTok Shop is transforming e-commerce growth.

Jeremy shares how brands are leveraging micro-creators and affiliates to generate viral content, scale sales, and even create a halo effect that boosts demand on Amazon. Together, they unpack why TikTok has become a key driver for brands looking to go from zero to $100M in record time.

Scott and Jeremy also discuss how Euka’s AI-powered platform helps brands automate creator outreach, re-engagement, and incentive programs to keep affiliates producing high-performing content.

Episode Notes:

00:18 - Jeremy Yaoxin Ding Introduction

02:35 - The TikTok Affiliate Model Explained

05:40 - Yuka’s Tools for Brand Success

06:47 - Activating and Incentivizing Creators

09:38 - Category Suitability and Limitations

11:15 - The Evolving TikTok Shop Landscape

12:49 - Managing Creator Saturation

15:58 - TikTok Shop’s Halo Effect on Amazon Sales

18:05 - LTV-to-CAC Metric

19:44 - Performance Marketing and Incrementality

20:51 - Where Social Commerce Is Going

23:07 - Practical Steps for TikTok Shop Newcomers

Related Post: How Amazon Sellers Can Use Content Marketing to Increase Sales and Build Brand Authority

How to Reach Jeremy:

LinkedIn: linkedin.com/in/jeremy-yaoxin-ding-6bb60554

Website: https://www.euka.ai/about

Email: jeremy@euka.ai

Scott’s Links:

LinkedIn: linkedin.com/in/scott-needham-a8b39813

X: @itsScottNeedham

Instagram: @smartestseller

YouTube: www.youtube.com/@smartestamazonseller2371

Newsletter: https://www.smartscout.com/newsletter-sign-up

Blog: https://www.smartscout.com/blog

View Details

Scott welcomes Belal El-Harazin, founder of Automato AI, to discuss how AI is transforming Amazon content creation, keyword strategy, and catalog management.  

Belal shares Automato AI’s mission to help sellers scale with automated content refreshes, brand voice integration, and powerful keyword discovery. Also highlighting fun.com’s AI-generated listings outperforming human copy.  

The conversation covers the shift from manual listing updates to autonomous optimization, Amazon’s evolving search from keyword-driven to intent-based, and best practices for updating listings without losing relevance.  

Belal also explains how Automato AI serves as an “operating system” for large catalogs, complete with analytics, segmentation, and price monitoring.

Episode Notes:

00:38 - Belal El-Harazin Introduction
01:55 - Automato AI’s mission
03:06 - The Evolution of Amazon Content Creation
04:59 - Founding Story and Company Background
06:26 - Agency vs SaaS
08:50 - Analysis of Amazon Search Today
10:53 - The Power of Brand Voice in Amazon Content
12:24 - Intent vs Keyword Search
13:58 - Best Practices for Updating Amazon Listings
16:50 - Keyword Rotation and Relevance
19:17 - Discovering the Right Keywords
21:57 - Catalog Management for Scale
24:50 - Adoption and Getting Started with Automato AI

Related Post: The Ultimate Amazon Repricing Strategies: AI-Powered Price Optimization

How to Reach Belal:
LinkedIn: linkedin.com/in/belharazin
Website: maverickdigital.com | automatoai.com

View Details

Scott is joined by CPG expert Nik Hall to discuss what truly drives success for consumer packaged goods brands on Amazon.

Drawing from his experience building and exiting a gummy vitamin company, Nik shares hard-earned insights on category trends, why most failures come from chasing hype too late, and how overlooked niches often present the best opportunities.

Get real-world lessons from both failed launches and breakout brands, highlighting the importance of strategy, timing, and execution.

Scott and Nik also explore how to validate product-market fit through blind taste tests, review mining, and competitor analysis. Nik emphasizes that in the world of consumables, taste still reigns supreme. No amount of marketing can save a mediocre product.

They discuss how tools like SmartScout can guide smarter decisions around product development and launch timing, offering a clear roadmap for new sellers aiming to succeed in today’s competitive CPG landscape.

Episode Notes:

00:15 - Nik Hall Introduction

01:20 - Nik’s Background

01:57 - Success vs. Failure in CPG on Amazon

03:31 - Chasing Trends: Opportunities and Pitfalls

05: 10 - Multi-Trend Positioning

08:30 - Taste and Longevity: What Really Drives LTV

08:52 - Product Development: Testing and Sensory Analysis

11:07 - Navigating Manufacturing and Co-Packing Challenges

14:50 - Real-World Failure

18:17 - Product-Market Fit in CPG

19:03- Customer Conversations and Amazon Research

20:53 - Choosing a Launch Path

21:24 - The Realities of Retail

22:14 - The Permissionless Nature of Amazon and D2C

23:10 - Startup Resource Requirements

23:40 - Founders’ Stories

25:05 - Best Resources for New CPG Entrepreneurs

27:25 - Networking, Mentorship, and Building Real Relationships

29:08 - Content Marketing and Honest Advice

29:30 - Helping Select Brands and Giving Back

Related Post: The Top CPG Brands That Launched on Amazon Since 2018

How to Reach Nik:

LinkedIn: linkedin.com/in/nikhall

Website: vitafive.com

Scott’s Links:

LinkedIn: linkedin.com/in/scott-needham-a8b39813

X: @itsScottNeedham

Instagram: @smartestseller

YouTube: www.youtube.com/@smartestamazonseller2371

Newsletter: https://www.smartscout.com/newsletter-sign-up

Blog: https://www.smartscout.com/blog

View Details

Scott and Alan Weiss, CEO of AVX Returns and a former 8-figure reseller, unpack the real cost and hidden opportunity behind Amazon returns. They explore why return management is often overlooked, how AVX turns chaos into cash, and what resellers can do to stop leaving money on the table.

Episode Notes:

01:22 - Alan Weiss Introduction

02:23 - Alan’s Background and the start of AVX Returns

03:40 - The Reseller Landscape and the Sellers United Conference

04:33 - The Real Costs and Challenges of Handling Returns

07:35 - AVX Returns’ Unique Approach to Reseller Returns

10:30 - Return Categories and Recovery Realities

11:37 - Reimbursement Opportunities

13:06 - The Psychology and Business Wisdom of Returns Management

15:16 - Operational Best Practices for Sellers

Related Post: Why U.S. Amazon Shoppers Deliver Near-Double Value Compared to International Buyers

How to Reach Alan:

LinkedIn: linkedin.com/in/alan-weiss-1b6a4431

Website: avxreturns.com

Email: info@avxreturns.com

Scott’s Links:

LinkedIn: linkedin.com/in/scott-needham-a8b39813

X: @itsScottNeedham

Instagram: @smartestseller

YouTube: www.youtube.com/@smartestamazonseller2371

Newsletter: https://www.smartscout.com/newsletter-sign-up

Blog: https://www.smartscout.com/blog

View Details

Scott gets into the real-world financial decisions Amazon sellers face, especially when it comes to leveraging debt. He shares firsthand experience navigating inventory demands, Q4 cash crunches, and the lure of fast growth, while also examining the dangers of borrowing, from overvaluing inventory to the addictive cycle of continual loans.

Hear case studies, cautionary tales, and reflections on what separates sellers who survive from those who flame out. Whether you’re debating your first credit line or considering a private label acquisition, this episode offers grounded insight—and a compelling argument for building debt-free, sustainable Amazon businesses.

Episode Notes:

00:09 - Iconic Companies That Haven’t Taken Loans

01:12 - The Need for Cash in Amazon Selling

02:04 - Navigating Financial Leverage

02:26 - Types of Financial Leverage Used

06:32 - The Downside of Leverage

12:10 - A Case Study: Private Label Acquisition During Leverage

13:52 - Survival and Demise of Major Amazon Sellers

16:12 - The Case for Debt-Free Growth

18:21 - Amazon Accelerate

Related Post: Nike and Amazon's Renewed Partnership

Scott’s Links:

LinkedIn: linkedin.com/in/scott-needham-a8b39813

X: @itsScottNeedham

Instagram: @smartestseller

YouTube: www.youtube.com/@smartestamazonseller2371

Newsletter: https://www.smartscout.com/newsletter-sign-up

Blog: https://www.smartscout.com/blog

View Details

Scott returns from Prosper to share some personal updates and Amazon insights.
Prime Day is expanding to four days this year — a move that makes sense as Amazon tries to give shoppers and sellers more time to take advantage of the buzz.
Scott also talks about the return of Sellers United this October near New York City, a conference built for resellers of all sizes.
Plus, he gives a casual rundown of what’s new at SmartScout. From tools that help track where your products get mentioned online to ways of better understanding pricing trends. It’s a laid-back, behind-the-scenes update with a bit of everything for Amazon sellers.

Episode Notes:

00:15 - New developments and Upcoming Announcements

01:14 - Amazon Prime Day – Strategy and Insights

02:30 - Sellers United Conference Announcement

05:57 - New Tools: Traffic Links

09:43 - Pricing Intelligence

14:40 - Content Marketing and Brand Awareness

Related Post: Who Competes with Circana? The Top Alternatives for Retail and CPG Data Intelligence

Scott’s Links:

LinkedIn: linkedin.com/in/scott-needham-a8b39813

X: @itsScottNeedham

Instagram: @smartestseller

YouTube: www.youtube.com/@smartestamazonseller2371

Newsletter: https://www.smartscout.com/newsletter-sign-up

Blog: https://www.smartscout.com/blog

View Details

Kicking off with a surprising connection through pickleball that led to discovering shared passions in e-commerce innovation, Scott sits with Andrew Smith, founder of Swapt and former Klaviyo engineer, about building smarter tools for Amazon sellers.

Andrew shares his journey from working at IBM and Oracle to witnessing rapid growth at Klaviyo, which shaped his understanding of what marketplace sellers truly need.

They dive into how Swapt is helping Amazon-native brands drive customer engagement and reviews through one-time use QR codes, while staying fully compliant with Amazon’s strict policies.

With a successful case study generating $100K in sales and 500 reviews in three months, this episode is packed with insights for CPG, beauty, and supplement brands looking to boost performance and build direct customer relationships without risking their margins.

Episode Notes:

00:19 - Andrew Smith Introduction

01:52 - Andrew’s Background

02:23 - Scaling at Klaviyo and E-commerce Ecosystem Insights

05:39 - Data, Email Marketing, and the Amazon Challenge

08:59 - The Impact of Recent E-commerce Headwinds

09:52 - The Genesis and Evolution of Swapt

13:16 - Discovering the Amazon Brand Opportunity

19:57 - Technical Innovations and Results

20:38 - Navigating Amazon Compliance and Risk

25:00 - Who Should Use Swapt?

27:05 - Getting Started with Swapt

Related Post: Top 10 Tennis Racket Brands on Amazon

How to Reach Andrew:

LinkedIn: linkedin.com/in/andrewsm1th

Website: https://swqr.link/

Scott’s Links:

LinkedIn: linkedin.com/in/scott-needham-a8b39813

X: @itsScottNeedham

Instagram: @smartestseller

YouTube: www.youtube.com/@smartestamazonseller2371

Newsletter: https://www.smartscout.com/newsletter-sign-up

Blog: https://www.smartscout.com/blog

View Details

Jasim Eisa, Founder and CEO of Voadera, built an $80 million e-commerce business from the ground up, and here, he shares what’s working now—and what’s not.

Scott and Jasim explore big shifts in the marketplace, such as Nike coming back to Amazon and what that means for resellers. Jasim also breaks down how major brands such as Adidas and Michael Kors are changing the way they sell on the platform and what sellers need to know about the growing “diversion economy.”

With Amazon tightening its supply chain rules, Voadera is moving away from traditional arbitrage and focusing on direct brand deals and smart acquisitions. You'll also hear practical tips on adapting to Amazon’s policy changes, rising FBA fees, and optimizing your logistics to stay profitable.

Episode Notes:

00:18 - Jasim Eisa Introduction

00:26 - The Big Brands’ Approach to Amazon

07:12 - Reseller Economy and Marketplace Double-Dipping

08:45 - 1P vs 3P Strategy and Policy Cycles

12:18 - Diversion and the Gray Market

14:45 - Moving Beyond Arbitrage: Brand Direct and Acquisitions

16:03 - Adapting to Amazon’s Fee and Policy Changes

18:18 - Arbitrage’s Diminishing Role and Supply Chain Optimization

19:52 - Warehousing, Fulfillment, and Grade B Marketplaces

21:28 - Future Investments: Supply Chain, AI, and Creative Tools

23:19 - Building a Top Brand Direct Business

24:29 - Favorite Tools & Technology Stack

Related Post: The Best Nielsen IQ and Data Impact Alternatives for Amazon Market Intelligence — Starting with the One Built for Visibility, Not Vanity

How to Reach Jasim:

LinkedIn: linkedin.com/in/jasim-eisa-425735145

Website: voadera.com

YouTube: www.youtube.com/@JasimEisa

Scott’s Links:

LinkedIn: linkedin.com/in/scott-needham-a8b39813

X: @itsScottNeedham

Instagram: @smartestseller

YouTube: www.youtube.com/@smartestamazonseller2371

Newsletter: https://www.smartscout.com/newsletter-sign-up

Blog: https://www.smartscout.com/blog

View Details

Scott welcomes industry veteran Rob Principe to explore the explosive growth potential in Consumer Packaged Goods (CPG).

Drawing from his extensive experience at Jungle Scout and Netrush, Rob shares insights on how emerging brands can leverage strategic positioning and TikTok's unparalleled reach to transform from unknown startups to market leaders. Learn why TikTok has become the essential platform for modern CPG marketing as Rob breaks down the critical differences between micro and macro-influencer strategies and their impact on consumer trust.

This is a masterclass in social media marketing for e-commerce brands, revealing how the right digital presence can dramatically accelerate brand growth and establish lasting customer relationships.

Episode Notes:

00:13 - Robert Principe Introduction

01:23 - Consumer Packaged Goods (CPG)

03:07 - CPGs and Top 10 Lists

05:50 - Challenger Brands: Growth and Positioning

08:51 - GLP-1s, Protein Trends, and Product Positioning

12:10 - The Evolution of Protein Bars & Consumer Tastes

14:44 - Identifying PE-Backed Versus Bootstrapped Brands

15:37 - Multi-Channel Launch Strategies for Brands

17:17 - Matching Brands with the Right Service Providers

20:43 - The Critical Role of TikTok for Modern Brands

24:12 - Navigating TikTok Agencies and Service Providers

28:47 - Brick and Mortar: Still Relevant for CPG?

31:54 - Influencer vs. Affiliate Strategies on TikTok

37:45 - The Value of Human Touch and Relationship Building

Related Post: The Top 10 Amazon Sellers in the U.S. Marketplace

How to Reach Robert:

LinkedIn: linkedin.com/in/etailfounder

Website: etail-advisors.com

Scott’s Links:

LinkedIn: linkedin.com/in/scott-needham-a8b39813

X: @itsScottNeedham

Instagram: @smartestseller

YouTube: www.youtube.com/@smartestamazonseller2371

Newsletter: https://www.smartscout.com/newsletter-sign-up

Blog: https://www.smartscout.com/blog

View Details

Justin Willhite, Senior Influencer Marketing Manager at Twitch and Owner and Principal Talent at CommQuest, shares invaluable insights from his journey from YouTube creator to running a successful video production studio.

Discover why "dark social media" is transforming marketing strategies, how brands can create genuinely shareable content, and the delicate balance between leveraging AI tools and maintaining authentic connections with audiences.

Also, don't miss Justin's predictions on where video marketing is headed and how to stay ahead of the curve!

Episode Notes:

00:22 - Justin Willhite Introduction

01:52 - Justin Willhite Background and Industry Experience

05:18 - What is dark social media?

07:30 - Starting a Video Production Company & Working with Brands

10:18 - The Social Media Content Playbook for Brands

13:52 - Creating Viral and Engaging Product Content

19:35 - The AI Revolution in Video Marketing

21:10 - Implications of AI for Content Creators and Marketers

27:45 - Favorite AI Tools and Practical Tips

29:50 - UGC Strategies: In-House vs. Outsourced Creator Content

Related Post: How To Be a Trusted Seller on Amazon

How to Reach Justin:

LinkedIn: linkedin.com/in/justinwillhite | linkedin.com/company/commquestofficial/

Scott’s Links:

LinkedIn: linkedin.com/in/scott-needham-a8b39813

X: @itsScottNeedham

Instagram: @smartestseller

YouTube: www.youtube.com/@smartestamazonseller2371

Newsletter: https://www.smartscout.com/newsletter-sign-up

Blog: https://www.smartscout.com/blog

View Details

Neha Bhuchar, co-founder of Atom11 and former Amazon Advertising insider, shares Amazon Advertising secrets—revealing the game-changing concept of "retail-aware advertising" that integrates inventory, pricing, and search rank signals with advertising automation to maximize ROI.

Discover how Amazon's algorithms work, from the critical difference between click-through and conversion rates to strategic approaches for the newly democratized Amazon Marketing Cloud (AMC). Neha breaks down complex concepts into actionable strategies for sellers at every level, from optimizing audience targeting to balancing conversion improvements with cost efficiency.

The conversation explores 2024's pivotal changes to AMC access, practical thresholds for implementation, and bold predictions for the future of e-commerce advertising. Whether you're managing campaigns in-house or evaluating automation tools, this episode delivers a rare insider perspective on Amazon's advertising ecosystem and Atom11's transparent approach to helping sellers thrive in an increasingly AI-driven marketplace.

This is for Amazon sellers, e-commerce marketers, advertising strategists, and anyone looking to understand the future of retail advertising technology.

Episode Notes:

00:26 - Neha Bhuchar Introduction

00:20 - Neha’s Background and Atom11

06:00 - Retail Aware Advertising

07:25 - Dynamic Bidding & Audience Creation

10:39 - Amazon Marketing Cloud

13:36 - Audience Targeting Challenges

14:01 - Look-alike Audience

15:50 - Mainstream Adoption of AMC

26:45- Tariff and Amazon Ads

31:05 - Impact of AI on Ads

Related Post: Amazon PPC Services: A Guide to Boosting Sales and Choosing the Right Partner

How to Reach Neha:

LinkedIn: linkedin.com/in/nehabhuchar

Website: https://www.atom11.co/

Scott’s Links:

LinkedIn: linkedin.com/in/scott-needham-a8b39813

X: @itsScottNeedham

Instagram: @smartestseller

YouTube: www.youtube.com/@smartestamazonseller2371

Newsletter: https://www.smartscout.com/newsletter-sign-up

Blog: https://www.smartscout.com/blog

View Details

Discover the underutilized potential of Amazon Carrier Central for enhanced shipment trackability, effective management, and avoiding costly delays, especially during peak times such as Prime Day. Tyler Allgaier, Founder & CEO of Pitted Labs, breaks down how live loads directly at fulfillment facilities can be a game-changer for your operations.

But that's not all – Scott and Tyler dive deep into Amazon bundling strategies, exploring how recent policy updates impact consumable categories and how creating unique offers can give you a competitive edge. Learn how smart bundling can significantly increase your AOV, thereby reducing the percentage impact of FBA fees, much like Costco’s successful model.

Tyler also shares insights on using virtual bundles as a low-risk way to test market demand. Plus, get tips on navigating D2C shipping and direct carrier negotiations in light of changing postal service rates.

Episode Notes:

00:22 - Tyler Allgaier Introduction

02:20 - Background and Origins of the Carrier Central

03:32 - The Importance of Carrier Central: Practical Advice

09:07 - Amazon’s Bundle Policy Updates

13:19 - The Benefits and Strategy of Bundling on Amazon

14:29 - Types of Bundles and Customer Behavior Insights

16:00 - Bundling Tactics: Operational Considerations and Virtual Bundles

20:11 - Catalog Expansion vs. Profit Optimization Through Bundling

21:31 - Innovative Bundling: Cross-Brand Collaborations

23:47 - Trends in Logistics and the Role of Direct Carrier Relationships

26:52 - Tyler Allgaier Future Plans and Final Thoughts

Related Post: How to Leverage Amazon A+ Content for Brand Building

How to Reach Tyler:

LinkedIn: linkedin.com/in/tylerallgaier

Website: pittedlabs.com | pittedlogistics.com

Scott’s Links:

LinkedIn: linkedin.com/in/scott-needham-a8b39813

X: @itsScottNeedham

Instagram: @smartestseller

YouTube: www.youtube.com/@smartestamazonseller2371

Newsletter: https://www.smartscout.com/newsletter-sign-up

Blog: https://www.smartscout.com/blog

View Details

Learn legal strategies to minimize tariffs with Burak Yolga, CEO and co-founder of Forceget.

Discover the importance of understanding HTS codes and how they impact global shipping costs. Burak shares creative, legal methods like product disassembly and reassembly that businesses use to mitigate the financial burden of import tariffs. Drawing from his recent visit to China, Burak provides firsthand observations on the evolution of China's manufacturing and export strategies, offering a fresh perspective on global sourcing.

Explore the shifting landscape of global sourcing as businesses look beyond China to countries like Vietnam, India, and Turkey, and understand the inherent risks and challenges in international supply chains, including the crucial need for verifying suppliers' country of origin claims.

Burak delves into the current impact of tariffs on shipping container volumes from China, the strategic use of bonded warehouses, and makes predictions on how persistent tariffs will affect product pricing and consumer markets.

Learn how Forceget is assisting businesses with global shipping and marketplace entries, and gain actionable advice on navigating these turbulent times without panic.

Episode Notes:

00:30 - Burak Yolga Introduction

01:30 - Background and Global Trade Insights

03:28 - Understanding Tariffs and HTS Codes

05:15 - Strategies to Minimize Tariffs

07:29 - Risks and Challenges in International Supply Chain

09:10 - Shifts in Global Sourcing

12:33 - The Unfair Competition

14:15 - Balancing the Playing Field

18:35 - Impact on Shipping and Consumer Markets

23:00 - Market Responses and Predictions

Related Post: How to Leverage Amazon A+ Content for Brand Building

How to Reach Burak:

LinkedIn: linkedin.com/in/burakyolga1 | linkedin.com/company/forceget/

Scott’s Links:

LinkedIn: linkedin.com/in/scott-needham-a8b39813

X: @itsScottNeedham

Instagram: @smartestseller

YouTube: www.youtube.com/@smartestamazonseller2371

Newsletter: https://www.smartscout.com/newsletter-sign-up

Blog: https://www.smartscout.com/blog

View Details

Discover the challenges large brands face on the Amazon marketplace and how to navigate this complex landscape with Scott and Aaron Conant, Co-Founder & Chief Digital Strategist at BWG Connect.

Aaron shares his journey from corporate executive to building BWG Connect, a key platform for networking and sharing knowledge. Learn how peer-to-peer learning is crucial for overcoming operational hurdles, finding trusted service providers, and adapting traditional business models for Amazon.

This episode tackles critical issues affecting brand profitability on Amazon, including rising costs, tariffs, and the growing impact of retail media networks. Aaron also offers insights on how AI tools can boost profitability and explores the debate around Amazon's role as a sales channel versus a marketing powerhouse.

Episode Notes:

02:22 - Aaron Conant Introduction

01:10 - The Genesis of BWG Connect

03:09 - The Dynamics of Networking and Knowledge Sharing

05:43 - Challenges Faced by Large Brands on Amazon

08:51 - The Role of Retail Media and Advertising Technology

17:02 - Navigating Profitability and Unit Economics

21:39 - The Impact of PE and VC Money on Tech Industry

22:11 - BWG Connect as a Resource for Brands and Agencies

Related Post: Why Amazon Vendors Feel Ignored and What They Can Do About It

How to Reach Aaron:

LinkedIn: linkedin.com/in/aaronconant

Email: aaron@bwgconnect.com

Scott’s Links:

LinkedIn: linkedin.com/in/scott-needham-a8b39813

X: @itsScottNeedham

Instagram: @smartestseller

YouTube: www.youtube.com/@smartestamazonseller2371

Newsletter: https://www.smartscout.com/newsletter-sign-up

Blog: https://www.smartscout.com/blog

View Details

Jon Derkits, a former Amazon marketplace leader and now independent brand owner, shares his expert insights for Amazon entrepreneurs.

He draws from his experience creating the "Best at Amazon" newsletter and his finance background to discuss Amazon Selling Strategies, Collaboration on Amazon, Impact of U.S.-China Tariffs, Essential Amazon Seller Tools, Balancing Content and Engagement, and Financial Acumen in E-commerce.

Ready to level up your Amazon game? Tune in and gain the insights you need to thrive in this competitive Amazon marketplace!

Episode Notes:

00:17 - Jon Derkits Introduction

02:06 - Jon Derkits Background

05:02 - Role of Finance in Amazon Business Strategy

06:14 - The Newsletter: Best at Amazon

11:27 - Navigating the Amazon News Cycle

13:05 - Tariffs and Their Impact on Amazon Sellers

17:33 - Anker Price Increase

19:46 - The Concept of One-Way Doors in Business Decisions

22:12 - Decision-making Frameworks

22:56 - Tech Stack and Tools for Amazon Sellers

25:05 - Combining SmartScout with Keepa

29:10 - The Simplicity and Power of SmartScout Data

32:38 - Jon Derkits’ Favorite SmartScout Features

39:35 - Two Best Tips From Jon

Related Posts: Why Amazon Vendors Feel Ignored and What They Can Do About It

How to Reach Jon:

LinkedIn: linkedin.com/in/jon-derkits

Websites: auxoecommerce.com | tidycal.com/jonderkits/quick-chat

BEST@AMAZON NEWSLETTER: https://bestatamazon.ck.page/

AMAZON COACHING & ADVISORY: https://tidycal.com/jonderkits/amazon-coaching-and-advisory

Scott’s Links:

LinkedIn: linkedin.com/in/scott-needham-a8b39813

X: @itsScottNeedham

Instagram: @smartestseller

YouTube: www.youtube.com/@smartestamazonseller2371

Newsletter: https://www.smartscout.com/newsletter-sign-up

Blog: https://www.smartscout.com/blog

View Details

The e-commerce landscape is experiencing seismic shifts as new tariffs against China send shockwaves through Amazon's marketplace.

Scott explores how these economic tremors are disrupting the delicate balance of global online retail—potentially the most significant supply chain disruption since COVID. Through exclusive insights from a conversation with one of the largest Chinese sellers in the world, Scott uncovers why businesses importing from China are facing unexpected cash crunches and how these tariffs might reshape the competitive landscape for sellers worldwide.

But tariffs are only half the story. Scott pulls back the curtain on the controversial tactics Chinese sellers use to dominate Amazon, controlling approximately 50% of third-party revenue on the platform. You'll discover the inner workings of tools like the Ziniao browser—software specifically designed to help sellers create multiple Amazon accounts against platform policies—and why some sellers can operate "10 stores selling one product" while others face immediate suspension for similar behavior. This rule-breaking reality explains why 75% of Amazon sellers believe the marketplace isn't fair.

As billionaires like Mark Cuban and Chamath share data showing Chinese sellers capturing up to 60% market share in certain Amazon categories, Scott examines what this new e-commerce reality means for businesses, consumers, and the global economy.

Episode Notes:

00:23 - Dinner with a Top Chinese Seller & Introduction to China Topic

01:13 - China’s Amazon Seller Landscape & Entrepreneurial Drive

02:30 - Energy & Business Culture in China

04:47 - Chinese Sellers' Approach to Amazon’s Rules

05:40 - The Ziniao Browser Tool

09:00 - Widespread Multi-Account Strategy & Aggressive Tactics

10:17 - Amazon’s Evolving Policies & Fairness Concerns

11:52 - New Tariffs on Chinese Goods & Impacts on Sellers

13:39 - Preparing for a Cash Crunch

15:05 - The Role of Chinese Sellers and the Political Spotlight

15:30 - Building Influence Through Data

17:58 - Immediate Reactions from Brands

18:48 -Bias and Hopes for U.S.-Based Sellers

Related Post: Break the Profit Squeeze: How Leading Amazon Sellers Use Growth Capital To Beat Their Competition

Links:

LinkedIn: linkedin.com/in/scott-needham-a8b39813

X: @itsScottNeedham

Instagram: @smartestseller

YouTube: @smartestamazonseller2371

Newsletter: https://www.smartscout.com/newsletter-sign-up

Blog: https://www.smartscout.com/blog

View Details

Scott brings you the latest from Prosper 2025, revealing the innovations that will empower you to succeed on Amazon.

Discover cutting-edge tech for listing optimization, TikTok marketing, and private label repricing, and how other AI and emerging tools are reshaping e-commerce.

Episode Notes:

00:23- New Tech for Selling on Amazon in 2025

01:35 - Autopilot Brand

03:00 - Automato AI

05:12 - The TikTok Influence

08:06 - Tools and Agencies Aiding TikTok Marketing Efforts

10:05 - Pricing Innovations

11:15 - Variations and Optimization

14:27 - Prosper Show Reflections

16:25 - Conferences Comparison

Related Post: The Ultimate Amazon Repricing Strategies: AI-Powered Price Optimization

LinkedIn: linkedin.com/in/scott-needham-a8b39813

X: @itsScottNeedham

Instagram: @smartestseller

YouTube: www.youtube.com/@smartestamazonseller2371

Newsletter: https://www.smartscout.com/newsletter-sign-up

Blog: https://www.smartscout.com/blog

View Details

Ever wondered what it's like to sell on Amazon? Here’s the best damn industry report for you.

The Voice of the Amazon Seller unveils insights from over 300 Amazon sellers, revealing the challenges and triumphs of navigating this vast marketplace.

Scott discusses everything from competition pressures and fee structures to the impact of international sellers and the fairness of Amazon's platform.

Episode Notes:

02:05 - Survey Overview

02:25 - Seller Demographics

02:55 - Amazon as Main Business

03:14 - Income statistics

03:46 - Challenges of Selling on Amazon

04:54 - Seller Suspension Concerns

07:36 - Perceptions of Fairness in Amazon Marketplace

10:05 - Impact of Amazon's AI Efforts

11:46 - Recommendation to Others

13:59 - Seller Support Satisfaction

16:31 - Business Growth and Profitability

Voice of the Amazon Seller Survey

LinkedIn: linkedin.com/in/scott-needham-a8b39813

X: @itsScottNeedham

Instagram: @smartestseller

YouTube: www.youtube.com/@smartestamazonseller2371

Newsletter: https://www.smartscout.com/newsletter-sign-up

Blog: https://www.smartscout.com/blog

View Details

Is Amazon neglecting its sellers?

Scott tackles this question head-on, brings you exclusive insights from Amazon employees and industry experts, and delves into the challenges sellers face, from navigating 1P and 3P complexities to dealing with account suspensions.

Learn the truth behind the trend urging brands to switch selling models and how nuanced decisions based on product categories can make all the difference.

Scott also unveils Amazon's new reseller support initiatives and strategic account services designed to empower your business.

Episode Notes:

00:09 - Amazon's commitment to sellers

01:05 - Understanding 1P vs 3P

02:30 - Nuances of 1P and 3P models

05:35 - Strategic Account Services at Amazon

06:55 - New Initiatives for Resellers at Amazon

07:50 - Importance of Compliance and Advocacy

09:11 - Amazon’s Internal Complexity

Related Post: The Top 10 Amazon Sellers in the U.S. Marketplace

LinkedIn: linkedin.com/in/scott-needham-a8b39813

X: @itsScottNeedham

Instagram: @smartestseller

YouTube: www.youtube.com/@smartestamazonseller2371

Newsletter: https://www.smartscout.com/newsletter-sign-up

Blog: https://www.smartscout.com/blog

View Details

Join Scott as he unpacks the remarkable growth of Tiege Hanley with founder Kelly Thornton.

From initial struggles to becoming a powerhouse in men's skincare, Kelly shares invaluable insights into building a consumer brand on Amazon.

Learn how Tiege Hanley leveraged YouTube for content-driven growth, simplified its product offerings, and mastered omnichannel expansion, including significant penetration into European markets.

They delve into the challenges of scaling internationally, navigating digital marketing shifts, and maintaining brand integrity across platforms. Kelly also shares his perspective on the future of brand building, emphasizing long-term vision over short-term gains.

Episode Notes:

00:15 - Kelley Thornton Introduction

01:44 - Building a Scalable Brand

04:00 - The Genesis of Tiege Hanley

05:14 - Overcoming Early Challenges

07:23 - Content-Led Approach

11:00 - Content Creation Strategy

12:25 - Navigating Digital Marketing Challenges

14:10 - Amazon as a Sales Channel

18:27 - Overcoming Business Plateaus

21:57 - International Market Expansion

23:01 - Surviving the Aggregator Wave

27:00 - The Importance of Early Amazon Presence

LinkedIn: linkedin.com/in/kelleythornton-ceo-tiege-hanley

Website: www.tiege.com

Related Post: How To Find Amazon Sellers as an Agency Using SmartScout

LinkedIn: linkedin.com/in/scott-needham-a8b39813

X: @itsScottNeedham

Instagram: @smartestseller

YouTube: www.youtube.com/@smartestamazonseller2371

Newsletter: https://www.smartscout.com/newsletter-sign-up

Blog: https://www.smartscout.com/blog

View Details

Are you unintentionally sabotaging your Amazon profits?

Dive into this week's episode and learn about the hidden "dead zones" in Amazon pricing, particularly within high-volume categories such as Grocery, Beauty, and Clothing.

Scott reveals why pricing products between $10-$12 is a critical mistake due to Amazon's intricate FBA fee structures. Learn how these "dead zones" can significantly impact your bottom line and discover strategic pricing adjustments to maximize your margins.

Beyond pricing, Scott also breaks down the latest annual changes to Amazon's Fulfillment by Amazon (FBA) fees, a crucial factor for any seller looking to maintain profitability. Understand how these fee adjustments directly affect your operational costs and how to adapt your business strategy accordingly.

Plus, Scot analyzes new data on Buy Box wins, revealing that nearly 40% of products now see multiple sellers sharing this coveted spot. Discover the key factors, including shipping speed and price competitiveness, that influence Buy Box rotation.

Finally, get exclusive insights into Amazon's global revenue breakdown, with a deep dive into the US market's dominance, offering strategic opportunities for expansion.

Episode Notes:

00:10 - Overview of dead zones in Amazon pricing

01:36 - Impact of Amazon FBA Fees

02:30 - Dead Zone Pricing Insights

04:38 - Importance of FBA Fee Structures

06:38 - Multi-Seller Buy Box Dynamics

08:41 - International Amazon Market Insights

Related Post: Amazon FBA Fees Have Increased 50-200%—Here’s How It’s Changed Over the Years

LinkedIn: linkedin.com/in/scott-needham-a8b39813

X: @itsScottNeedham

Instagram: @smartestseller

YouTube: www.youtube.com/@smartestamazonseller2371

Newsletter: https://www.smartscout.com/newsletter-sign-up

Blog: https://www.smartscout.com/blog

View Details

E-commerce & Channel Strategy Expert Kara Babb from High Tide Commerce joins Scott to dissect the e-commerce landscape.

From navigating Amazon's vendor system to building brand strategies and launching her consultancy, Kara shares unique perspectives.

Learn how viral events impact sales, how to manage brand media, and the challenges of implementing e-commerce strategies in large corporations.

She also shares her framework to unlock growth, emphasizing cross-functional collaboration and the importance of focusing on business outcomes.

Discover how Amazon influences broader business strategies and gain actionable insights for navigating the complexities of multi-channel sales in today's digital age.

Episode Notes:

00:30 - Kara Babb Introduction

01:55 - Kara’s Journey in E-Commerce

03:00 - The Vendor Experience at Amazon

04:28 - Transition to Brand Side

06:55 - Brand Media Management

07:32 - The Role of Viral Events

10:10 - Working with Agencies

10:37 - Organizational Dynamics in Large Corporations

14:28 - Key Insights for Unlocking Growth

18:05 - Streamlining Brand Strategy

19:04 - Importance of Cross-Functional Collaboration

20:25 - Navigating Multiple Channels

23:20 - The Dual Nature of Amazon

25:50 - Why Amazon is Not the Solution for Everything

27:00 - Biggest Barriers and Impacts to Conversion

28:43 - Strategizing and Prioritizing

Website: www.hightidecommerce.com

LinkedIn: www.linkedin.com/in/karababb

Related Post: Amazon Marketplace Sellers: A Look at Seller Counts and Revenue Performance

LinkedIn: linkedin.com/in/scott-needham-a8b39813

X: @itsScottNeedham

Instagram: @smartestseller

YouTube: www.youtube.com/@smartestamazonseller2371

Newsletter: https://www.smartscout.com/newsletter-sign-up

Blog: https://www.smartscout.com/blog

View Details

From Amazon's explosive growth to its evolving policies, this episode covers everything you need to know about the Buy Box.

Scott explores how shipping speeds and location impact Buy Box ownership, introduces a groundbreaking new tool for regional analysis, and offers strategic recommendations for large brands and resellers.

Scott also touches on Amazon vs. TikTok Shop/Shopify and the latest reimbursement policy changes.

Don't miss out on these crucial insights! Listen now and start dominating the Amazon Buy Box.

Episode Notes:

00:09 - Winning the Amazon Buy Box

01:51 - Insights on Amazon's Growth

05:05 - Amazon's Policy Changes

09:10 - Buy Box Dynamics

10:20 - New Tool Introduction

13:22 - Implications for Large Brands and Resellers

13:41 - Strategic Recommendations

16:00 - SmartScout iPhone App

Email: scott@smartscout.com

LinkedIn: linkedin.com/in/scott-needham-a8b39813

Related Post: Stop Losing Sales: Introducing the Buy Box Map for Amazon Sellers

View Details

Revolutionize your Amazon strategy with SmartScout’s Buy Box Map!

Discover who's winning the buy box in each state, at what price, and how fast they're shipping.

Learn how FBA, FBM sellers, 1P Vendors, and resellers can leverage this data to optimize shipping, improve conversions, and uncover hidden arbitrage opportunities.

See how wildly products can vary across states and leverage this data for explosive growth.

Plus, get an exclusive discount code!

Episode Notes:

00:20 - New Mapping Feature Developed for SmartScout

01:43 - The Buy Box Map and Its Unique Capabilities

02:24 - Practical Application of the Buy Box Map

04:25 - Impact on Selling Strategy

06:11 - Conversion Rate Dynamics

07:28 - Logistics and Fulfillment Insights

08:15 - How to Leverage The Buy Box Map for Analysis and Decision-Making

09:58 - Future Enhancements and Use Cases

10:24 - Reflections on the launch of an innovative tool

Coupon Code: BuyBoxMap

View Details

Join host Scott as he sits down with Uri Rahimi, a serial entrepreneur whose diverse ventures span the worlds of e-commerce, manufacturing, and software development.

From humble beginnings flipping iPhones in high school to building a multi-million dollar wall decor brand, Uri’s story is a testament to the power of entrepreneurial spirit and relentless pursuit of opportunity.

In this episode, we delve into Uri's journey, exploring his early forays into Amazon selling, the challenges of scaling a physical product business, and the strategic decision to open his printing facility in Miami.

Uri shares invaluable insights from navigating the complexities of manufacturing, including his experiences at global trade shows and firsthand observations of production processes in China.

Tune in to discover how diversification can create unexpected synergies between seemingly unrelated businesses, the strategic advantages of manufacturing your product line, and the importance of embracing the learning process inherent in every entrepreneurial journey.

Episode notes:

00:17 - Uri Rahimi Introduction

02:00 - Uri Early Ventures in High School

04:00 - Entrance into Amazon and First Brand

06:00 - Learning from China and Import Challenges

06:25 - Scaling the Business

07:25 - Product Research

07:55 - Increasing Conversion Rate

10:45 - Number of SKUs Created and Removed

11:41 - Reaching 7 Figures

12:00 - Uri Continued Interest and Involvement in Software Development

16:30 - Vertical Integration and Becoming a Manufacturer

17:55 - Overcoming Manufacturing Challenges

18:34 - Expansion to Print-On-Demand

20:45 - Technological Limitations and Innovations

26:15 - Artelo Specialization

29:07 - Seller Utilities

30:20 - Value of Having SQP Reports

32:35 - The Keepa Model

34:50 - What’s Next for Uri?

36:23 - Beating China

37:22 - The Platform Risk

39:05 - The Future of Amazon

LinkedIn: https://www.linkedin.com/in/uri-rahimi/

Related Posts: How to Leverage Amazon A+ Content for Brand Building

View Details

Boost your Amazon business without breaking the bank!

Scott explores an array of free tools that can transform your selling strategy on Amazon. From price trackers such as Keepa to innovative solutions such as Veeqo's profitability analyzer — there’s something for every seller looking to maximize profits while minimizing costs.

Episode Notes:

00:10 - Best Free Tools Overview

03:00 - David Zimmerman's curated list of free tools (@ddzim)

04:19 - Profit Analyzer: Veeqo

05:35 - PPC: Advance

06:45 - Search Query Performance: Amazon Seller Central

07:42 - Product Opportunity Explorer: Amazon Seller Central

09:07 - Sales Estimator: JungleScout

09:48 - FBA Calculators: Profit Guru, Jungle Scout, Amazon FBA Calculator

10:13 - Exploding Topics: SmartScout

10:55 - Google Trends

12:34 - Amazon Seller Map: SmartScout

13:52 - Price Tracker: Keepa

Related Post: The 10 Largest Amazon Vendor Brands

View Details

Scott takes a deep dive into the evolving Amazon marketplace to determine whether it still offers the same potential for success as it once did.

From shifting trends in product sourcing and search traffic to the challenges of launching new private-label products, he explores sellers' strategies to thrive despite increasing competition and changing policies. He also tackles many sellers' pain points, such as account suspensions, bundling complexities, and changes to Amazon’s reimbursement policies.

As Amazon continues to grow, so do the opportunities for partnerships and expansion. However, the platform’s rapid evolution comes with growing pains, and he discusses how sellers can navigate these challenges while staying profitable.

Join Scott as he uncovers what it takes to succeed on Amazon in 2025 and beyond.

Episode Notes:

01:30 - Marketplace Pulse Year in Review

05:20 - Amazon Haul

06:15 - Starting a New Private Label Product

07:05 - Increase in Section 3 Suspensions

09:15 - Amazon Marketing Cloud (AMC)

10:40 - Exceptions on Bundles

12:40 - Jungle Scout and Helium 10 Search Traffic

14:20 - Alibaba to Amazon Search Volume

15:40 - Amazon Fees not Going Up

16:15 - Amazon Business Growing

17:10 - Growing Pains of Amazon

17:30 - Amazon Partnerships

17:55 - Amazon Reimbursement Policy

18:55 - Next Podcast Topics

Related Post: Top 50 Amazon Marketing Agencies for 2025

View Details

Scott welcomes John Aspinall from PickFu after a two-month hiatus on guests.

Unlock the secrets to eye-catching Amazon listings and skyrocket your sales with John and learn how non-designers can create compelling product images that drive clicks and conversions on Amazon.

John breaks down the key differences between graphic and merchandising designers, emphasizing the importance of storytelling through "hero" images to boost click-through rates. He also highlights how China's advancements in merchandising are challenging U.S. sellers and shares strategies to stay competitive.

Packed with actionable insights, this episode covers innovative tactics for showcasing products effectively while adhering to Amazon’s guidelines. Tune in now to transform your listings and make your products stand out!

Episode Notes:

01:30 - John Aspinall Introduction

03:00 - Graphic Designer vs Merchandising Designer

06:30 - The Clickthrough Rate Comeback

08:30 - Best Practices on Merchandising

14:10 - Optimizing for Humans and Bots

15:10 - Designing Product Images

19:45 - The Image Guidelines

22:20 - Seasonal Merchandising

24:40 - The Risk/Rewards of Merchandising Experiments

LinkedIn: linkedin.com/in/jaspinall

Website: AmazonCTR.com | pickfu.com

Related Post: 7 Pro Amazon Listing Optimization Tips to Send Your Sales Soaring

View Details

Scott breaks down the two primary types of Amazon professionals (service providers and brand owners) and discusses the potential of categories such as grocery, beauty, consumables, and pet products.

He demonstrates how SmartScout can help identify valuable brands and gain insights from trade show analysis without attending in person.

The podcast also explores the shift in the beauty industry from “luxury” to “premium” and the implications for resellers due to brand gating initiatives. Plus, a real-world example of how price points can influence consumer choices is shared, using the AMD vs. Intel case study.

Episode Notes:

00:10 - Two Types of Amazon Professionals

01:35 - Strategies for Type 1 Sellers

06:15 - Strategies for Type 2 Sellers

10:30 - Observations and Industry Insights

13:10 - Intel vs AMD Amazon Advertising

SmartScout Tradeshows

AMZ United

Voice of the Amazon Seller

Related Post: Amazon Ungated Categories: Everything You Need to Know

View Details

Amazon coupons. Scott explores their potential to significantly boost your sales.

Despite recent changes in Amazon's discounting policies, coupons remain a powerful tool for sellers. Scott discusses how coupons can drive click-through and conversion rates, even if not all customers utilize them.

He also explores a case study featuring a top-selling brand, Jackery, which effectively employs a dual strategy of large coupons and discounts to maximize sales. He discusses the controversial practice of price inflation before applying significant discounts, a tactic used by brands such as Jackery to circumvent Amazon's pricing policies.

Furthermore, Scott examines current trends in Amazon's discounting landscape, including the declining effectiveness of Prime Exclusive Discounts and the untapped potential of traditional coupons - providing strategic insights on how to effectively use coupons to clear inventory, increase market share, and avoid potential pitfalls like Amazon-to-Amazon arbitrage.

Episode Notes:

00:10 - The Power of Coupons in Boosting Sales

01:35 - Jackery Case Study: High-Impact Coupon Strategy

02:50 - Understanding Amazon's Pricing Flexibility

03:55 - The Changing Landscape of Amazon Discounts

05:05 - The Consumer Perspective on Coupons

06:55 - Coupons as a Strategic Sales Tool

07:45 - Community Engagement and Survey Initiative

09:35 - Golden Seller Awards

Related Post: Top 50 Amazon Marketing Agencies for 2025

View Details

Scott examines the evolving landscape of the Amazon seller ecosystem. From web traffic to key tools such as Helium 10 and Jungle Scout declining by 50% over the past two years, the conversation centers on what this means for new and established sellers.

He opens the discussion by exploring the sharp decline in new Amazon sellers entering the market. The pandemic-era e-commerce surge from 2020-2022 has faded, leading many new sellers to exit after facing early challenges. Despite this shift, Amazon continues to grow steadily at 15-20%, driven largely by established brands utilizing agencies and expertise to strengthen their presence.

Scott also shed light on how external forces such as tariffs and policies from the Trump administration are shaping the industry while highlighting the dominance of Chinese sellers. Sellers from key cities in China remain resilient, maintaining their stronghold despite geopolitical tensions and trade challenges.

Tune in for a comprehensive analysis of the trends shaping the Amazon seller space and practical advice to navigate this evolving landscape.

Episode Notes:

00:10 - Market Forces and Trends

02:15 - Traffic Decline of Top Amazon Seller Tools

05:05 - Growth of Large Brands

06:45 - Analyzing The Broader Market

08:10 - Effects of Political Events on Market Dynamics

09:38 - Observations on Chinese Market Impact

10:40 - Insights on Chinese Sellers in the Amazon Marketplace

Related Post: The 10 Largest Amazon Vendor Brands

View Details

Amazon has recently updated its bundle policy, and this episode is dedicated to breaking down the implications for sellers of all sizes.

Scott discusses the specific changes, their potential impact, and strategies to continue leveraging bundling to boost sales. He also explores successful bundling strategies, using Fender guitar bundles as a case study.

By analyzing their approach, we'll uncover valuable insights into creating compelling and compliant bundles. Additionally, we'll delve into the role of software tools such as Smart Scout in identifying bundling opportunities and optimizing product listings.

Join Scott as he navigates this evolving landscape and empowers you to maximize your sales potential.

Episode Notes:

01:50 - Updated Product Bundling Policy for Consumables

03:35 - Example of Non-compliant Bundle

04:30 - Case Study: Fender Guitar Bundles

07:43 - The Role of Software in Bundling

Related Post: Traffic Graph Update

View Details

Amazon is again shaking up the e-commerce world with its latest initiative: a low-cost store designed to compete with emerging players such as Temu. This new program offers rock-bottom prices and ultra-fast shipping directly from China.

Scott delves into the potential impact of this move on small private label sellers and established brands. He discusses how this strategy could affect product categories and pricing dynamics.

To stay ahead of the curve, Scott also explores the use of SmartScout to identify competitive opportunities and potential threats from Chinese sellers. Join him as he navigates this evolving landscape and discusses strategies to adapt your business accordingly.

Episode Notes:

00:27 - Amazon's new low-cost store initiative

02:35 - Key Aspects of the New Program

04:17 - Invite-only Nature and Sourcing from China

05:20 - Focus on Lightweight Items and Restrictions on Certain Product Categories

05:53 - Branded by Amazon

06:45 - No Returns

07:05 - Fulfillment Fees

07:55 - Impact on the E-Commerce Landscape

10:16 - Strategy and Tool for Small Private Label Sellers

Related Post: How To Use a China Sourcing Agent

View Details

Scott explores the limitations of popular FBA calculators and uncovers hidden costs that can significantly impact profitability. He discusses the importance of accurate accounting and inventory tracking, as well as strategies for managing high return rates.

Drawing from years of experience selling over $100 million worth of products on Amazon, Scott delves into real-world examples and insights.

Join him as he uncovers the truth behind FBA profitability and equips you with the knowledge to make informed decisions.

Episode Notes:

01:15 - FBA Calculators Lies

04:35 - Understanding Profitability

08:55 - Amazon FBA Calculator

10:06 - Best Accounting Methods for Amazon Sellers

12:00 - How to Have a Profitable Amazon Business

Coupon Code: Smart2024

The Best Accounting Methods for Amazon Sellers

Profit Estimations

View Details

In this episode, we're joined by Max Sinclair, Founder and CEO at Ecomtent, to explore how AI tools can revolutionize your e-commerce strategy.

Discover how AI can help you craft product titles and descriptions that rank higher in Amazon search results. Learn why visual context is crucial in the age of AI-powered search algorithms, and how to optimize your listings accordingly.

Explore innovative templates that make it easier to create stunning primary images and A+ content.

Don't miss this opportunity to learn how AI can help you save time, boost sales, and stay ahead of the competition on Amazon.

Episode Notes:

00:50 - Max Sinclair Introduction and Background

05:40 - AI's Impact on E-commerce

07:20 - Content Creation and the Importance of Visual SEO

08:45 - Streamlining Content Generation

13:30 - How Templates Streamline Content Creation for Non-designers

18:10 - Enhanced Brand Content

20:50 - Primary Image Optimization

25:15 - Technical Insights and Data Usage

LinkedIn: linkedin.com/in/max-sinclair-ai

Website: ecomtent.ai/

X: x.com/maxsinclair4

Related Post: How to Use AI for Successful Amazon Selling

View Details

Get the latest on Amazon's pricing trends, including an upcoming inflation report.

Scott compares 1P and 3P sellers and discusses how major brands like Apple dominate the marketplace. Understand how inflation affects Amazon's pricing strategies, particularly for Chinese sellers. Gain insights into the challenges and methodologies used to analyze price trends across millions of products.

Plus, learn about the prestigious Golden Seller Awards.

Episode Notes:

00:15 - About The Smartest Amazon Seller

02:30 - Golden Seller Awards

04:20 - Average Price of Selling ASINs

04:59 - 1P Brands Report

08:15 - 1P vs 3P

11:28 - Inflation Prices on Amazon Marketplace

Related Post: ‍How to Search Amazon Storefronts and Sellers

View Details

Ever dreamed of building a multi-million dollar Amazon business with your sibling?

Join us for a special episode where we sit down with my brother and co-founder, Jeff, to uncover the secrets behind our journey from humble beginnings to becoming one of the top Amazon sellers.

We'll share candid stories about the highs and lows of running a successful e-commerce business for over a decade, including the importance of adaptability in scaling a business, insights on leveraging third-party logistics for growth, and lessons learned from pursuing brand exclusivity deals.

Whether you're an aspiring entrepreneur or an e-commerce enthusiast, this episode is packed with valuable insights you won't want to miss.

Episode Notes:

00:10 - Jeff Needham Introduction

02:15 - Early Days and Initial Insights Into the Amazon Marketplace

05:00 - Scaling the Business

06:55 - Realizations and Challenges

09:50 - Decision to Move Warehouse Operations to Indiana

12:25 - Optimizing the Business

15:30 - Exploration of Brand-Direct and Exclusive Selling Models

16:10 - Lessons Learned from Watching Other Competitors

17:20 - Brand Direct Challenges

19:00 - Failed Ventures and Insights

25:30 - The Reimbursement Service

26:18 - Operational Innovations

29:30 - Scott’s Scouting Tool

30:30 - Issues with Expanding Too Wide

33:10 - Dealing with Accounting

34:47 - COVID Stories

37:45 - Price Gouging

39:15 - Amazon Inventory Constraints

Related Post: 7 Pro Amazon Listing Optimization Tips to Send Your Sales Soaring

View Details

Join Scott and George Reid from AMZ Design Kit as they explore innovative strategies for creating eye-catching Amazon product pages that convert.

Discover how George's journey led him to develop a unique tool that curates top-tier design examples, infographics, and A+ content to inspire your creative process.

Learn how AMZ Design Kit collects and organizes high-performing design elements to fuel your inspiration. Explore practical tips to speed up your design process without sacrificing quality. Understand the significant impact of well-designed pages on conversion rates and advertising effectiveness.

Tune in to discover how to elevate your Amazon product pages and drive sales.

Episode Notes:

00:45 - George Reid Introduction

01:40 - Concept of AMZ Design Kit

02:50 - The Intersection of Advertising and Design

05:25- Role of Design in Conversion Rates

08:25 - Refreshing an ASIN

09:05 - Not Reinventing the Wheel

10:00 - Building a Design System

11:55 - Utilizing the AMZ Design Kit

14:55 - Design Refresh Results

17:30 - The Value of AMZ Design Kit

19:00 - Video Templates

20:40 - Affordability and Accessibility of AMZ Design Kit

LinkedIn: linkedin.com/in/georgereid23

Email: georgebreid@gmail.com

Related Post: Advertising Solutions by Amazon: A Closer Look into Amazon Ads

View Details

Blaine Davis shares his remarkable journey, mirroring Scott's own path, from early days of reselling to venturing into private labels and ultimately offering industry-leading services.

Blaine's transition from managing an independent tool truck business online to becoming an Amazon powerhouse is a testament to his entrepreneurial spirit and adaptability. Discover how he navigated the ever-evolving landscape of Amazon and balanced reselling established brands with launching private labels.

Gain valuable insights into the future of e-commerce and the growing importance of collaborative partnerships. Blaine's perspective is invaluable as brands increasingly recognize the need for strong partnerships beyond transactional relationships.

Discover Blaine's challenges and the strategic pivots that led to Marketplace Pros's success. Learn how he adapted to changing market dynamics and transformed his business to offer a comprehensive suite of services.

Episode Notes:

00:15 - Blaine Davis Introduction

02:20 - Getting to Know Blaine

04:12 - Exclusive Partnerships

05:35 - Private Label vs. Reselling

07:40 - Knowing Your Keywords

08:30 - The Automotive Niche

10:50 - Getting Heavy on the SKU

11:40 - Competition and Market Dynamics

16:00 - Launching New Products

16:30 - Fees and Amazon Policies

18:30 - Challenges In Doing Pivots/Transitions

20:35 - What Excites Blaine About the Marketplace?

22:15 - The Rise of New Marketplaces

LinkedIn: https://www.linkedin.com/in/blainejdavis/

X: @blainedavis

Website: blainedavis.net

Email: blaine@marketplacepros.com

Related Post: How Product Research Can Upscale Private Label Sellers’ Businesses

View Details

Are you leaving money on the table when it comes to Amazon reimbursements?

Join us for an in-depth discussion with Yoni Mazor, the CGO of Getida and a seasoned expert who has been navigating the complexities of Amazon seller reimbursements since 2015.

In this episode, we'll dive into the essential strategies and industry insights you need to maximize your returns. We'll discuss the evolving landscape of Amazon reimbursement services, including the critical changes to Amazon's upcoming reimbursement policies. Yoni will share proven tactics for ensuring you're not leaving money on the table.

Don't miss out on this invaluable advice that could significantly impact your bottom line. Tune in to learn how top sellers efficiently audit tens of billions in transactions and why private equity-backed solutions are setting new standards in transparency and compliance.

Episode Notes:

00:30 - Yoni Mazor Introduction

02:21 - Getida’s History

07:55 - Scaling Challenges and Innovations

11:35 - Patent Innovation and Document Handling

12:35 - Recent Changes in Amazon’s Policies

17:35 - Logic Behind Amazon Timeframes

21:45 - Leaving Money on the Table

23:45 - The Inconsistencies in Amazon

26:20 - Advertising Click Fraud

28:50 - Getida’s Future

LinkedIn: linkedin.com/in/yoni-mazor-b204a274

Website: getida.com/

Related Post: What Is an Amazon Returnless Refund?

View Details

Mike Danford, Growth Optimizer at Adverio, shares his extensive experience, offering invaluable insights into Amazon's competitive landscape.

Discover how Mike transitioned from a small-scale seller to managing large product catalogs efficiently. Learn about the challenges and opportunities he faced along the way, and gain valuable tips on streamlining operations and optimizing product listings.

Uncover the power of dynamic pricing strategies and how Mike has used them to maximize profitability. Understand the benefits of adjusting prices in real time based on market trends, competitor activity, and customer demand.

Explore the potential of machine learning for predictive analytics in e-commerce. Learn how Mike has leveraged data-driven insights to forecast sales, optimize inventory levels, and identify emerging trends.

Whether you're a seasoned Amazon seller or just starting, this episode offers actionable tips and strategies to help you grow your business and achieve long-term success.

Episode Notes:

00:55 - Mike Danford Introduction
01:30 - Mike’s Journey
04:05 - From Seller to Agency Founder
06:18 - Managing Large Catalogs
08:30 - Techniques for Optimizing Large Product Ranges
10:10 - Handling C1 and C2 Tier Products
12:10 - Introduction to Dynamic Pricing Tools
15:25 - Charm Pricing and Its Benefits
16:25 -Seller Central Utilities Benefits
18:30 - Custom-Built Tools and Machine Learning
20:35 - Integration of AI and Machine Learning
23:15 - Reflections on Amazon's Future Directions

Website: Adverio.io

LinkedIn: linkedin.com/in/danfordmike

Related Post: How to Use AI for Successful Amazon Selling

View Details

Join Scott and Robert Row, Co-Founder at Bispoke, as they dive into the power of data in revolutionizing the Amazon selling business.

Robert shares his journey from digital marketing intern to working with top e-commerce brands, and how he leverages data to optimize inventory, advertising strategies, and more.

Discover the importance of data-driven decision-making in Amazon selling, how to use Amazon Marketing Cloud (AMC) to gain deeper insights into your customers, best practices for inventory management and supply chain optimization, effective advertising strategies for maximizing your return on investment, and practical tips for sellers of all sizes to leverage data analytics.

Don't miss this opportunity to learn from a seasoned expert and discover how data can help you take your Amazon business to the next level.

Episode Notes:

00:50 - Robert Row Introduction
02:30 - Background of Robert
05:55 - Robert's Journey from Digital Marketing to E-commerce
07:30 - Inventory Management and Advertising Adjustments
08:35 - Advertising Strategy
09:50 - The Importance of Data
11:05 - Amazon Marketing Cloud (AMC)
15:15 - Using AMC for Audience Management
18:15 - Practical Application of AMC for Improving Ad Efficiency
22:20 - Practical Tools and Solutions
26:10 - Streamlining the Process
27:40 - Importance of Data in Making Informed Decisions
29:35 - Using SmartScout for Market Share
32:15 - What is Bispoke?
33:50 - Lessons Learned from Previous Years

Email: Robert@bispoke.io

LinkedIn: linkedin.com/in/robert-row-b8006517

Website: https://www.bispoke.io

Related Post: Finding Amazon Keyword Trends: Unleash the Power of SmartScout

View Details

Scott Needham sits down with Ishan Soni, the founder of Ad Grants Genie, to discuss innovative strategies for reducing Amazon advertising costs while driving sales.

Discover how to harness the power of Google's $10,000 monthly grant for nonprofits to generate free traffic and elevate your brand visibility.

Learn the ins and outs of Google's ad grant program, including eligibility requirements and best practices for maximizing its benefits. Explore the steps in creating a nonprofit that aligns with your brand and effectively leverages the grant to drive Amazon sales.

Don't miss this opportunity to revolutionize your Amazon selling strategy and unlock new growth opportunities. Tune in now!

Episode Notes:

01:25 - Ishan Soni Introduction
03:20 - Understanding Google Grants Program
04:35 - Establishing a Nonprofit for Amazon Sellers
06:00 - Examples of Nonprofits Created by Various Brands
06:55 - Implementing Google Grants for Amazon Sales
10:00 - Compliances and Guidelines
10:55 - Managing Taxes and Reporting for Nonprofits
13:50 - Granular Execution and Traffic Conversion
17:15 - What is an Advertorial?
19:15 - Leveraging the Nonprofit Setup
21:35 - Tools and Services Offered by Ad Grants Genie
23:20 - Giving Back Through Nonprofit
24:10 - Importance of Building Something Beyond Amazon

Website: https://adgrantsgenie.com/

Related Post: The Best Financing Loans for Amazon Sellers

View Details

Seasoned Amazon veteran Scott Needham joins forces with the strategic mind of Michael White, Chief Strategy Officer at SmartScout, to discuss the intricacies of scaling your Amazon business. Whether you're just starting out or aiming for the coveted nine-figure sales mark, this episode offers invaluable insights and actionable strategies.

Discover why resellers continue to dominate the Amazon marketplace and learn how to navigate the complex world of compliance to protect your business.

Plus, get an exclusive sneak peek into the upcoming AMZ United conference, where you can connect with fellow sellers and gain a competitive edge.

Don't miss this opportunity to level up your Amazon game!

Episode Notes:

00:45 - Michael White Introduction
02:45 -The World of Reselling
04:20 - AMZ United Year 2
05:30 - Remembering Last Year's AMZ United Conference
11:05 - Excitement for This Year's Conference
12:45 - Dealing with Amazon Account Suspension
14:10 - Best Compliance Experts
14:30 - Why Networking is Important

Related Post: Amazon Suspension: What Is It and How to Avoid It

View Details

Feeling overwhelmed by Amazon's ever-changing logistics landscape?

This episode of The Smartest Amazon Seller cuts through the complexity with expert insights from Rob Hahn, Head of Transportation at Pattern. Rob, with his journey from Amazon intern to robotics mastermind, unveils the secrets to optimized fulfillment and boosted sales conversions.

Discover how Pattern navigates FBA fees and complexities, unlocks the power of zone skipping for faster deliveries, and masters Amazon's intricate network. Learn why Pattern's Marketplace Prep Service is a game-changer for sellers and how they streamline your fulfillment process from labeling to delivery.

Rob also shares insights on addressing challenges with oversized items, unexpected inventory issues, and the future of FBA policies. Don't miss this episode to gain a competitive edge in the Amazon marketplace.

Episode Notes:

00:27 - Rob Hahn Introduction
02:30 - Rob Hahn’s Background
07:40 - Transition to Pattern and the role as COO
09:55 - Differences in Logistics and Transportation in the International Operations
11:00 - Challenges of Selling Across Different Markets and Languages
11:40 - Leveraging Amazon's APIs and Handling Warehouse Management Across Regions
18:32 - Explaining the Roles of Cross-docking and Fulfillment Centers in Amazon's Network
21:35 - Pattern's Initiative in Marketplace Prep Services
26:50 - Pattern’s Latest Facilities
28:30 - Addressing Challenges with Oversized Items
30:38 - Dealing with Discrepancies
32:15 - Chinese Sellers
33:45 - Future of FBA

Website: Pattern.com
LinkedIn: linkedin.com/in/rob-hahn-12136736

Related Post: Is Amazon FBA Worth It? A Quick Look Into Making Money on Amazon

View Details

Scott sits down with Diana Garcia, the "Mary Poppins of Amazon FBA."
With over 15 years of experience, Diana shares her unique journey from academia to becoming a leading figure in the Amazon selling world.

This episode delves into the early days of Amazon FBA, the evolution of listing creation, the importance of data-driven decision-making, and strategies for successful wholesale on Amazon.

Diana also shares her insights on negotiating with distributors, the origin of the Amazon United conference, and personal anecdotes from her career, including experiences with gender dynamics in male-dominated industries.

Tune in to gain valuable insights from a true Amazon FBA pioneer and learn how to navigate the ever-changing landscape of e-commerce.

Episode Notes:

00:15 - Diana Gershman Introduction
02:00 - Entering the World of Amazon
03:55 - The Early Days of Amazon FBA
05:50 - Building a Listing on Amazon
07:55 - Transition from Passive Selling to Proactive Account Management
10:25 - The Impact of Data on Modern Amazon Selling
11:56 - How Keepa and Other Tools Have Evolved to Assist in Data-driven Selling
17:42 - The Significance of Forecasting and Its Benefits to Distributors
18:05 - The benefits of Establishing Relationships with Distributors
19:40 - The Proliferation of Amazon Sellers Buying from Distributors
20:22 - Learning from Mistakes and Understanding the Marketplace
22:20 - The Business of Gender and Industry Domination
23:26 - The Generational Shift in Business Ownership
24:30 - The Inception and Realization of AMZ United
27:38 - Diana Recounts the AMZ United Experience
37:09 - What Else Does Diana Do?

LinkedIn: linkedin.com/in/diana-gershman-4a8411b
Instagram: diana (@diana_in_real_life)

Related Post:‍ How to Search Amazon Storefronts and Sellers

View Details

Join host Scott as he chats with Josh Justice, a seasoned Amazon expert who has worked with major brands like Nordic Natural and Lego. Josh shares his 11+ years of experience, from being a solo seller in China to managing multi-million dollar ad budgets and navigating the unique challenges of working with big brands.

Discover how to transition from selling your products to working for an agency or in-house at a major brand. Learn the pros and cons of working at different-sized teams, gain insights into how Amazon's biggest brands operate, and uncover strategies for optimizing your Amazon presence, including ads, SEO, and product prioritization. Finally, get an inside look at the challenges and opportunities of remote work in the Amazon space.

Whether you're an Amazon agency pro or simply curious about the inner workings of the world's largest online marketplace, this episode is packed with valuable insights and actionable advice. Tune in to learn from one of the best in the business!

00:16 - Josh Justice Introduction
01:45 - Josh’s Background
03:33 - The Agency Landscape and Working for Marketplace Ignition
09:30 - Transition to Working In-House
12:05 - Working with Nordic Naturals
13:40 - The Different Mafia Families of Amazon Selling
15:10 - Initial Thoughts on LEGO as a Dream Brand
17:00 - The Remote Work Considerations and Transition at LEGO
21:13 - LEGO's Amazon Strategy Insights
25:02 - The Importance of SEO
28:30 - LEGO’s View on Ads
30:55 - Dealing with Discontinued Products
33:55 - Infinite Commerce
41:20 - Infinite Commerce Hiring
44:15 - Learning from Other People

LinkedIn: linkedin.com/in/joshua-justice

Related Post: ‍How to Search Amazon Storefronts and Sellers

View Details

Scale your Amazon business with insider secrets from e-commerce titan Eric Castellano, who shares his strategies for massive growth in this latest podcast.

The episode delves into the scalability potential of growing an Amazon business from $10 million to $100 million in sales. Gain real-world insights and strategies as Eric, a seasoned Amazon seller, shares his experiences and expertise.

Get a candid look at the challenges and triumphs of e-commerce entrepreneurship and key takeaways on effectively scaling on the Amazon platform. Learn from Eric's successes and mistakes, and gain valuable tips on optimizing listings, managing finances, and navigating Amazon's ever-changing landscape.

Don't miss this opportunity to propel your business to new heights with insights from a true Amazon expert.

Episode Notes:

00:09 - Eric Castellano Introduction
03:10 - The Challenges of Running an Amazon Business
06:00 - Amazon's Fee Increases and Impact on Sellers
09:45 - Knowing When to Call It Quits
13:00 - Stories of Significant Losses and Lessons Learned
16:52 - Sourcing Strategies and Inventory Management
18:36 - Coping with Amazon's Technical Mistakes and Oversights
27:20 - Implementing Amazon Clerk
30:15 - The Proper Way to Bundle
34:25 - Eric’s Favorite Category
39:00 - The Eclectic Side of Amazon Business
42:00 - The Future of Brand Direct
43:17 - Eric’s Favorite Place to Find Brands

Related Post: The Best Software Tools for an Amazon FBA Wholesale Seller

View Details

Wes Clark, Head of Marketing Operations & Marketplace at Kizik, shares his journey from working at Fortune 500 companies such as Intel to startups, revealing key insights about the importance of reviews on Amazon. He discusses the challenges of manipulated reviews and effective strategies to combat them.

Learn how Purple leveraged Amazon for brand awareness and how Kizik ensures presence across all customer-preferred platforms. The episode covers Kizik’s video advertising strategies and the importance of balancing Amazon with other sales channels to avoid over-reliance.

Wes also shares data-driven tactics for ad mix optimization, competitor analysis, and efficient return management. For more insights or questions about Kizik’s strategy, listeners can reach out via LinkedIn provided in the show notes.

Tune in for expert advice on maximizing your Amazon strategy!

Episode Notes:

00:28 - Wes Clark Introduction
01:20 - Wes Clark's Background and Entry into Amazon
03:33 - Understanding and Combatting Review Manipulation on Amazon
07:05 - Purple’s Brand Awareness Strategy
09:10 - The Success and Growth of Kizik on Amazon
10:34 - Kizik's Selective Approach to Amazon Listings and Shaping Customer Experience
14:05 - Utilizing Amazon Demand Side Platform (DSP) for Brand Exposure
15:09 - Measuring the Impact of Off-Amazon Advertising on Amazon Sales
16:00 - Growth Levers and Generating Top-of-Funnel Awareness
17:32 - The Importance of Video Marketing for DTC Brands on Amazon
19:00 - Exploring Sponsored Brand Video vs. DSP Video on Amazon
19:49 - Insight into Brand Risks and Challenges When Selling on Amazon
21:20 - Utilizing Data to Inform Strategy and Stay Ahead of Competitors

LinkedIn: linkedin.com/in/wesclark2

Related Post: Exclusive Access to Middle East Products for US Wholesalers

View Details

Scott interviews SamFBA, a rapidly successful Amazon seller who has achieved nearly $2 million in revenue in just 13 months. Sam discusses the significant benefits of handling prep work in-house rather than relying on third-party logistics, which has helped her boost profit margins and better understand her inventory. She emphasizes the importance of small savings compounding over time to create substantial monthly gains as sales increase.

Sam also shares her strategies for scaling her business sustainably, avoiding substantial loans, and effectively using cashback credit cards to optimize profit margins. Despite challenges like account health issues, Sam's focus on proper sourcing practices has been key to her success.

Tune in for valuable insights on Amazon FBA, and follow @Sam_FBA on X for more tips and strategies.

Episode Notes:

00:15 - SamFBA Introduction and Amazon Journey
02:55 - The Advantages of Self-Prep and Margin Improvement
05:17 - Building Sustainable Profit Margins
09:30 - Account Health and Legitimacy in Sourcing
12:39 - Growth Strategies and Long-Term Vision
13:58 - Resourcefulness and Learning from Failure
15:02- Conclusion and Reflections

X: https://x.com/Sam_FBA

Related Post: Elevating Your Amazon FBA Business: A Comprehensive Guide to the Top Chrome Extensions

View Details

Utah-based Amazon seller Jacob Albor shares his inspiring journey from selling books while working as a loan officer to becoming a full-time Amazon seller.

Jacob discusses how he cleared significant debt through strategic financial moves and transitioned to selling high-demand items such as over-the-counter drugs and fitness equipment during COVID-19.

He highlights the importance of building relationships for restock alerts and the shift from retail arbitrage to wholesale for better revenue and time freedom.

Jacob also shares valuable lessons from facing scams, emphasizing the importance of thorough vetting of suppliers.

Tune in to learn from his experiences and gain insights into navigating challenges and achieving success in the Amazon marketplace.

Episode Notes:

00:10 - Jacob Albor Introduction and Background
02:00 - Discovering Profitability in Book Reselling
02:38 - Scaling Up From Books
03:35 - Getting Through Debt
05:00 - A More Systematic Book Operation and Help From a Guru
06:08 - Meeting Scott
06:45 - Pivot From Books to Other Categories
09:00 - The Grind of Retail Arbitrage
13:15 - Warehousing
15:42 - Advancing into Wholesale
17:55 - Motivations for Change
18:36 - Insights into Wholesale
22:13 - Finding and Working with Suppliers / Avoiding Scams
29:00 - Conclusion

Instagram: amazonkingpin

Related Post: Retail Arbitrage vs. Online Arbitrage: Choosing the Right Sourcing Strategy for Amazon Sellers

View Details

Scott Needham is joined by Sebastian Herz, founder of Zignify and a global product sourcing expert. Together, they explore the complexities of sourcing products outside of China, offering strategies for Amazon sellers to achieve cost savings and enhanced efficiency.

Sebastian shares his journey from electrical engineer to entrepreneur, with extensive experience living in China and Singapore. He provides insights into Zignify's evolution from a small, China-focused business to a global sourcing powerhouse with over 60 employees. The discussion highlights the shift from China-based sourcing due to factors like Trump tariffs and the need for supply chain diversification, emphasizing the importance of choosing the right countries based on client needs and product materials.

Sebastian also contrasts the sourcing mindsets of large corporations and small sellers, offering practical tips for navigating international manufacturer relationships. Tune in to this episode for essential insights on global product sourcing from one of the industry's leading experts.

Gain valuable advice on reassessing current suppliers for potential savings, understanding the importance of fully engaging in the sourcing process, and leveraging tools like import records for competitor analysis.

Episode Notes:

00:23 - Sebastian Herz Introduction
02:25 - Zignify and Sebastian's Origin Story
06:45 - The Sourcing Process
12:15 - Advice for New Sellers
17:40 - Useful Tools and Strategies
19:25 - Working with Large Corporations
24:05 - Favorite Countries for Sourcing
26:25 - The Human Element of Sourcing

Website: zignify.net
LinkedIn: linkedin.com/in/sebastianherz

Related Post: Retail Arbitrage vs. Online Arbitrage: Choosing the Right Sourcing Strategy for Amazon Sellers

View Details

Andy Slamans Co-Founder of Amazing Freedom Brands, shares his incredible story of transitioning from social work to building a multi-million dollar Amazon business.

We delved into Andy's early days of selling on Amazon, the valuable lessons he learned, and the challenges he overcame along the way. From navigating the intricacies of international sourcing to building relationships with domestic manufacturers, we uncovered the strategies that propelled Amazing Freedom Brands to remarkable success.

Andy also shared his insights on inventory management, advertising adjustments, the shift to website sales, and the delicate balance of pricing and margins.

If you're an aspiring entrepreneur, this episode was packed with invaluable advice and inspiration to fuel your journey.

Episode Notes:

00:30 - Andy Slamans Introduction
01:50 - LinkedIn and its Positive Environment
02:55 - Andy's Transition from Social Work to Amazon Selling
05:45 - The Early Days of Selling on Amazon and Lessons Learned
09:20 - Challenges and Strategies of Sourcing Internationally
10:45 - Advantages of Sourcing Products Domestically in the US
13:30 - Finding Tradeshows
15:19 - Reordering Products from Domestic Manufacturers
16:40 - Experimenting with Turning Off Ads Due to Running Out of Inventory
18:18 - Approaching $20 Million in Revenue: Strategies and Growth
21:15 - Using a Line of Credit
22:55 - Navigating Return Handling for Different Types of Products
24:46 - Building a Team with C-Suite Hires and Scaling the Business
29:30 - Learning from Losses

LinkedIn: linkedin.com/in/andy-slamans-892ba0b9

Website: amazing freedom.com

Related Post: Maximize Your Ad Spend: 7 Benefits of Effective Ad Management

View Details

Coming from North Carolina to the SmartScout Headquarters, we have Corey Ganim an experienced wholesaler with his own podcast that has also helped many build successful wholesale businesses.

In a unique twist, Corey interviews Scott about his journey and insights into building and using SmartScout. Discover how SmartScout stands out from other tools and why even long-time listeners are surprised by its capabilities once they start using it.

Scott also announced AMZ United 2024 and shared the success of AMZ United 2023 — an event specifically catering to wholesale sellers on Amazon. He discussed the lack of events targeted at wholesalers despite their significant presence among top Amazon sellers and how AMZ United fills that gap.

Learn the challenges and rewards of private label businesses, emphasizing the importance of niche targeting and community building. Discover strategies for wholesalers transitioning into private labels, including the bold approach of high-investment launches to avoid saturated markets.

Episode Notes:

00:25 - Corey Ganim Introduction
01:53 - AMZ United 2024
05:30 - Supplier Interactions
07:20 - Covid Business Boom
10:45 - Wholesale or Private Label Business
14:25 - Advice for New Sellers
15:20 - Partnership Pros & Cons

LinkedIn: https://www.linkedin.com/in/corey-ganim/

Related Post: Introducing AMZ United 2023 - The First-Ever Conference for Amazon Wholesale Sellers

View Details

Scott is joined by special guests Raj, the Chief Strategy Officer of Netrush, and Chris Marantette, the Co-CEO / Co-Founder of Netrush. They delve into the dynamic evolution of Netrush from a small two-person team to a robust company focused on maximizing brand profitability through strategic partnerships and innovative infrastructure.

The discussion provides valuable insights into the shifts in Amazon's marketplace, highlighting the transition from high-profit margins to tighter margins due to market maturation and commoditization.

Chris highlights the importance of integrating logistics technology into overall business strategy, addressing recent Amazon fee changes and their impact on sellers.

The episode also explores the role of 'brand runners'—individuals managing various aspects within a company—and the necessity for sophisticated logistics and supply chain management tools.

Tune in to learn how proactive pricing strategies, cost optimization, and innovative solutions can help brands navigate the complexities of the Amazon marketplace and stay ahead in a competitive environment.

Episode Notes:

00:45 - Raj Sapru and Chris Marantette Introduction
01:05 - The Net Rush Origin Story and the Shift to a Brand-Centric Approach
04:35 - Starting Sellozo
08:23 - FBA Fee Increase History
18:25 - Importance of Advertising and Logistics in Amazon FBA
19:45 - Addressing the Complexities of Amazon's Logistics and Fee Changes
25:19 - Minimizing Expenses
29:55 - Analyzing Amazon's Fee Structure and the Impact of Shipping Time on Conversion
31:15 - Understanding the Role of the Brand Runner in Modern Commerce
35:02 - Optimizing Costs in Shipping and Inventory Management

LinkedIn:
linkedin.com/in/rajsapru
linkedin.com/in/chris-marantette-4701b9

Website: netrush.com

Related Post: Understanding Amazon's Fee Structure for Wholesale Sellers

View Details

In this special episode, we’re excited to present a unique podcast swap, featuring an insightful episode from Josh Hadley's eComm Breakthrough Podcast.

Join us as Josh interviews Matt Altman from Right Side Up, delving into advanced strategies for product optimization, managing PPC campaigns, and knowing when to let go of underperforming products.

This episode is a treasure trove of actionable advice for Amazon sellers looking to enhance their business growth and streamline their operations. Josh Hadley shares his inspiring journey of growing Hadley Designs into an eight-figure brand, offering candid insights into the challenges he faced and the strategies that led to his success.

Meanwhile, Matt Altman brings over a decade of experience to the table, discussing crucial topics such as the importance of high-converting keywords, innovative photo editing techniques for product images, and effective affiliate marketing strategies.

Whether you're a seasoned seller or just starting, this episode provides valuable lessons and practical tips to help you optimize your Amazon business and achieve sustained growth.

Tune in and transform your selling strategy today!

Episode notes:

02:45 - Ecom Breakthrough Podcast Overview
03:50 - Matt Altman Introduction
05:10 - Matt's journey into ecommerce
06:40 - Insights into Successful Brand Exits
10:21 - Strategy for Launching New Products on Amazon
13:00 - Product Launch Budget
15:35 - Types of Ad Campaigns
20:40 - Product Conversion Rate \ Optimizing Products
28:40 - Amazon A/B Testing Feature
31:45 - EVA.Guru / Intellivy.net / mturk.com
33:25 - Other Software Tools to Manage Multiple Brands
35:20 - PPC Tactics
48:40 - External Marketing
51:10 - Amazon Affiliates

LinkedIn:
linkedin.com/in/matt-altman-39b72a70
linkedin.com/in/joshhadley/

Website:
www.rightsideup.com
https://wavve.link/Ecommbreakthrough

Email:
mattaltman89@gmail.com
josh@ecommbreakthrough.com

Related Post: Yes, E-Commerce in Latin America Is Worth It

View Details

Join Scott today with Russ Dieringer, the Founder & CEO of Stratably, a leading research group that advises major brands on market trends in e-commerce.

In this episode, they explore how Stratably assists companies in understanding their customers and competitors through an annual membership that includes access to in-depth research, live webinars, and collaborative share groups.

Understanding e-commerce dynamics is vital for brands to balance their online presence with physical stores. Russ highlights challenges for larger brands with global distribution facing price transparency issues, while midsize or smaller first-party (1P) brands may seek third-party alternatives due to tough negotiations with platforms such as Amazon.

With Stratably's innovative approach to research and analysis, companies gain a strategic advantage in navigating the ever-evolving marketplace landscape.

Episode Notes:

00:15 - Russ Dieringer Introduction
01:02 - Stratably Origins
01:58 - The Power Dynamics of 1P and 3P on Amazon
04:50 - The Evolution of E-commerce Post-COVID
06:05 - Benchmarking Consumer Brands
08:08 - Stratably Data Collection
10:10 - Big Brands Dealing with Emerging Marketplaces
16:45 - Marketplace Control
22:48 - Profit Strategies for Midsize and Challenger Brands
24:45 - Tactical Shifts and Innovations on Amazon

LinkedIn: linkedin.com/in/russdieringer
Website: stratably.com

Related Post: Expanding With Amazon FBA – How To Start Selling in Europe

View Details

Today we are diving into the crucial element of speed on Amazon, emphasizing that success isn't just about intelligence — it's about staying ahead of the curve.

Joining Scott is Dillon Carter, the visionary behind Aura, a groundbreaking repricing tool that's revolutionizing the way sellers navigate the Amazon marketplace. From humble beginnings in college to mastering the art of selling on Amazon, Dillon's journey is nothing short of inspiring.

Discover how Dillon's detour into personal training paved the way for his entrepreneurial ventures, culminating in the creation of Aura. With a passion for sharing knowledge, Dillon pioneered wholesale sourcing resources and podcasts, empowering sellers with invaluable insights.

Learn how Aura's relentless commitment to efficiency led to the development of a cutting-edge repricing system capable of updating prices in the blink of an eye. Explore the intricate balance between sales velocity and profitability, where AI-driven strategies elevate sellers to new heights without compromising margins.

Episode Notes:

00:35 - Dillon Carter Introduction
01:20 - The Origins of Aura
03:58 - Transition from Wholesale to Software
05:15 - The Move and Expansion to Boston
07:15 - The Shift Back to E-Commerce
09:00 - New API Version
14:20 - Introducing Hyper Drive
16:20 - Understanding Buy Box Dynamics
17:52 - Reframing Success for Amazon Sellers
19:02 - AI and the Future of Repricing

LinkedIn: linkedin.com/in/dillon-carter Website: https://dilloncarter.com/

Related Post: The Top Insights to Amazon Repricing Tools

View Details

Joined by Will Abrams, founder of Axiom Prep, Scott uncovers the hidden impacts of returns on your bottom line and explores effective strategies for managing them.

Returns can be more than just a hassle — they can significantly affect your revenue stream.

Will shares his personal journey, from navigating piles of returns as an Amazon seller to founding a return service business focused on maximizing value from these items.

Explore the complexities of reimbursement types and gain valuable insights into documenting item conditions to support successful reimbursement claims.

Episode Notes:

00:20 - Will Abrams Introduction
03:00 - The Nuances of Handling Returns
06:15 - Consignment, and Reimbursement Types
07:25 - Deep Dive into Amazon Reimbursement Challenges
08:35 - The Economic Threshold for Handling Returns
10:00 - Outsourcing Return Handling to Expert Services
16:00 - The Importance of Visibility and Documentation

LinkedIn: https://www.linkedin.com/in/will-abrams-426b15260/
Website: http://axiomprepcenter.com/

Related Post: How To Leverage Reverse Logistics for a Competitive Advantage

View Details

In this episode, Josh Hadley takes us on a journey through his entrepreneurial path, sharing the story behind Hadley Designs and how they've carved out a niche in the competitive world of stationery products.

Discover how Josh's childhood hustle selling lemonade paved the way for his successful e-commerce venture, and learn about the pivotal moments that led to Hadley Designs' evolution from custom wedding invitations to educational posters. With candid insights into navigating market challenges such as COVID-19 and the importance of constant innovation, this episode offers invaluable lessons for aspiring Amazon sellers.

We also delve into the intricacies of protecting designs from IP infringement, strategies for effective product launches, and the critical role of community building in e-commerce success.
Whether you're a seasoned seller looking for new strategies or a newcomer eager to learn, this episode is packed with actionable advice and inspiring stories to help you thrive in the dynamic world of Amazon selling.

Episode Notes:

00:17 - Josh Hadley Introduction
01:17 - Josh’s Background
01:56 - Childhood Business Ventures to Amazon
06:00 - Pivoting Categories and Selling Recipe Cards
10:10 - Scaling the Amazon Business and Impact of Covid
12:50 - The Current State of Selling Design-Based Products on Amazon
15:00 - Protecting Intellectual Property and Legal Strategies
20:25 - Barriers to Entry and Success Factors in Design-Based Categories
25:20 - Merch by Amazon and Product Differentiation

LinkedIn: linkedin.com/in/joshhadley
Website: ues.utah.edu

Related Post: Winning the Bogus IP Claim War on Amazon

View Details

Scott gives us 4 key updates in a quick but compact episode.

The topics include an analysis of Amazon's FBA placement fee program, SEO strategies for product listings, insights on SmartScout's brand reports, and details about Pattern's Accelerate conference for large brands.

Whether you're an experienced seller or new to Amazon's marketplace dynamics, this episode offers valuable insights and tips for enhancing your business reach and efficiency.

Episode Notes:

00:40 - Amazon's New FBA Placement Fee
04:07 - SEO Hacks for Product Listings
07:30 - SmartScout’s Brand Reports
09:50 - Pattern’s Accelerate Conference

Related Post: The Vendor Central Database of Amazon Brands

View Details

Scott is joined by Jed Rawson, CEO of Pirawna, who shares a gripping tale of intrigue and perseverance in the face of adversity.

Jed recounts a recent incident where his team encountered stolen goods being sold on Amazon, totaling a staggering $4 million in inventory. Through meticulous investigation and collaboration with law enforcement, they uncovered an organized crime operation responsible for potentially $50-100 million in stolen goods.

Amazon's swift response led to the shutdown of several accounts linked to the illegal activity, marking one of their largest takedowns of fraudulent sellers to date.

Jed discusses supply chain security measures, emphasizing the importance of GPS tracking containers and verifying driver identities. He also highlights Pi Agency's success in assisting brands to exit for significant sums, driven by strategies informed by past failures and focused on long-term trends.

Episode Notes:

00:13 - Jed Rawson Introduction
01:23 - Mafia on Amazon
04:00 - BuyBox Hijacked
06:25 - Genesis of SmartScout
07:00 - Stolen Inventory Investigation
11:50 - Law Enforcement and Takedown Operations
14:40 - Learning from Amazon Escalations
16:10 - Organized Criminal Operation and Impact on Brands
21:15 - Precautions and Preventive Measures
27:40 - Brand Exits

LinkedIn: www.linkedin.com/company/pirawna/
Website: https://www.pirawna.com/

Related Post: The Amazon Appeals Dilemma: DIY or Delegate

View Details

Steven Pope from My Amazon Guy discusses strategies for profiting on Amazon. With over a decade of experience, Steven shares insights on navigating challenges and evolving business models.

He covers topics such as brand registry loss, retail arbitrage, and mitigating compliance risks. Emphasizing the importance of learning from setbacks, Steven provides actionable advice for sellers to enhance their success on Amazon.

Episode Notes:

00:23 - Steven Pope Introduction
03:44 - Starting an Agency
06:18 - Amazon Account Suspension Policy
12:50 - White Hat vs. Black Hat
13:55 - Brand Registry Process
15:40 - Scaling and Prep
16:37 - Mixing Retail Arbitrage and Wholesale
19:34 - Succeeding Using SmartScout
19:48 - Finding your Zone of Genius
21:51 - Mistakes and Regrets
25:23 - Inventory Manager for Amazon
27:53 - SmartScout Trial
29:14 - Reselling Compliance Risk
30:30 - Hijackers, Black Hat Tactics, Stolen Goods
31:50 - Improving Click-Through Rate

“Images are for people and copy is for robots” - Steven

LinkedIn: linkedin.com/in/steven-pope
Website: myamazonguy.com | myrefundguy.com
YouTube: youtube.com/myamazonguy

Related Post: Amazon PPC Optimization: Tips for More Clicks and Conversions

View Details

Scott shares his insights on recent happenings in the Amazon space, including standout companies such as AdGrantsGenie, AIA Assets, Deltologic, and a personal story highlighting the challenges sellers face.

Episode notes:

01:10 - AIA Assets
03:00 - AdGrantsGenie
04:00 - Deltologic
04:40 - Connected Commerce Council
05:25 - Junglytics
06:10 - Scott’s Best Amazon Story

Related Post: Advertising Solutions by Amazon: A Closer Look into Amazon Ads

View Details

Scott Needham, accompanied by e-commerce expert Sabir Semerkant, dives deep into the ever-evolving world of online commerce.

With over 25 years of experience, Sabir shares invaluable insights, including his unique “8-D Method" for business growth, honed through ventures such as revitalizing Vitamin Shoppe's website from bankruptcy to success.

The discussion covers crucial aspects such as optimizing website performance, strategic pricing, and the importance of cohesive team dynamics, emphasizing the significance of adapting to AI advancements and focusing on revenue per session rather than traditional conversion rates.

Episode notes:

00:15 - Sabir Semerkant Introduction
02:05 - Sabir’s Background
03:55 - Good and Bad Information
04:40 - Vitamin Shoppe
05:15 - Test, Learn, and Optimize
07:05 - Ecommerce is a Mix of Different Practices
08:00 - Co-founding VaynerCommerce
10:20 - How Sabir Met Gary V.
13:50 - 8-D Method
14:55 - Performance Optimzation
18:40 - Consumer Attention Span
23:20 - Premium Pricing
25:25 - Product Positioning and Brand Building
29:40 - Story Telling
32:50 - Customer UX
35:20 - Retargetting and Remarketing
40:20 - Logistics

LinkedIn:
linkedin.com/in/sabirsemerkant

Websites:
growthbysabir.com/workshop/
growthbysabir.com (GROWTH by Sabir)
growthbysabir.com/liveshow (#ThisWeekWithSabir Live) medium.com/worklifebalancebysabir (#WorkLifeBalanceBySab)

Related Post: Pricing Strategies for Wholesale Sellers on Amazon

View Details

Scott interviews Tarik, the founder of M19, an advertising technology tool for Amazon sellers. They discuss various topics related to advertising on Amazon, including organic rank awareness, retail data awareness, inventory awareness, and variation advertising.

Tarik shares insights into how M19 helps sellers optimize their advertising campaigns and make data-driven decisions. He also discusses the importance of conversion rate and how it can impact advertising costs.

Overall, the conversation provides valuable information for Amazon sellers looking to improve their advertising strategies.

Episode Notes:

00:35 - Introduction and Background
02:00 - Building M19 and Getting Customers
05:30 - Organic Rank Awareness
08:47 - Checking rankings
12:18 - Inventory Awareness
14:45 - Advertising Awareness
19:15 - Conversion Data
22:54 - Marketplace Preferences
24:17 - How to Reach M19

LinkedIn: linkedin.com/in/berradatarik

Related Post: Advertising Solutions by Amazon: A Closer Look into Amazon Ads

View Details

Scott Needham interviews Michael, the CEO and founder of SellCord, a Walmart agency. They discuss the growth and success of Walmart as an e-commerce platform, the reasons for brands to work with Walmart, and the opportunities for success in different categories.

Michael shares insights on achieving category success on Walmart, optimizing listings, and using Walmart Fulfillment Services (WFS). He also discusses Walmart's future and its competition with Amazon.

Episode Notes:

00:30 - Introduction and Evolution of Walmart E-commerce
02:23 - Michael's Insights on Walmart in 2023
03:56 - Launching and Succeeding on Walmart
04:03 - Understanding Walmart’s Style Guides and Listing Optimization
06:14 - Brand Success Stories and Strategies on Walmart
07:40 - The Journey from Online Marketplace to In-Store Presence
15:38 - Future Prospects for Walmart as an Online Marketplace
18:09 - Key Tactics for Optimizing Walmart Listings
19:50 - Walmart Tools and Data Utilization Strategies
20:38 - Understanding and Leveraging Walmart Fulfillment Services (WFS)

Website: https://www.sellcord.co/
LinkedIn: https://www.linkedin.com/in/michael-lebhar/

View Details

Scott breaks down the latest news in the Amazon space.

Learn his reactions to new FBA Fees and the details of Thrasio’s Bankruptcy Filing. Plus, some funny takes on the 17 people you will meet at the Prosper event.

Episode Notes:

00:35 - Podcast Coverage
01:15 - Prosper Update and Scott’s Favorite Audience
02:50 - The 17 People you will meet @ Prosper
03:15 - The Event Season
04:30 - Natural Products Expo West 2024
05:45 - SmartScout Expo West Brand Report
07:05 - Thrasio Bankruptcy
09:55 - Tweets about Thrasio’s Bankrupt
10:15 - Optimizing FBA Fees

Email: scott@smartscout.com

Related Post: Fulfillment Fee (FBA Fulfillment Fee)

View Details

In this podcast episode, Scott Needham interviews David Zimmermann from the Amazon Tools League channel.

They discuss the process of analyzing Amazon tools and how David evaluates different categories of tools, such as PPC automation and profitability trackers. They also talk about the challenges of comparing AI features in different tools and the importance of considering cost in tool evaluation.

David shares his experience with tracking the tool landscape and how some tools have faded away over time. They also touch on the topic of newsletters and the importance of building an email list for e-commerce brands.

Episode notes:

00:15 - David Zimmermann Introduction
01:40 - David Zimmermann Tools Comparison
04:45 - Comparing AI
5:45 - Automation Features
07:02 - Scoring Tool Features
09:00 - David’s Favorite Category
10:15 - Finding the Tools
11:00 - How Returns Affect Profitability
13:25 - Picking Worth It Demos
14:14 - Tools That Faded Away
15:20 - Analyzing Newsletters
19:35 - Conclusion

LinkedIn: https://www.linkedin.com/in/ddzim/
Website: https://courses.ddzim.me/courses

Related Post: The 5 Best SmartScout Tools for Amazon Wholesale Sellers

View Details

In this episode, Scott dives into the art of inventory management, drawing lessons from early encounters with hits like Elf on the Shelf, Halloween products, and Barbie dolls. He explores the fine line between stocking out and overstocking and discusses why stocking out can sometimes be good.

Plus, Scott tackles upcoming 2024 FBA fees and shares strategies for thriving in today's ever-evolving market. Tune in for expert tips on mastering inventory and maximizing profitability.

Episode Notes:

00:30 - Early Lessons from Amazon Selling
01:35 - The Elf on the Shelf
03:05 - Halloween
04:25 - Barbie Princess
06:20 - Why Stocking Out Can Be a Good Thing
07:05 - Stocking Out vs Overstocking
09:20 - Greed vs Caution

Related Post: How To Sell on Amazon Without Inventory

View Details

Scott Needham interviews Michal B. Oron, the CEO and Co-Founder of Fortunet.net, the first investment bank focused on e-commerce businesses.

They discuss the rise and fall of aggregators in the Amazon marketplace, the diversification of acquirers, and the importance of benchmarking for Amazon sellers. They also explore key metrics such as ACOS (Average Cost of Sale), repeat customer rate, market share, and the Inventory Performance Index (IPI).

Michal shares insights into how these metrics impact the attractiveness and potential of a business.

Overall, they are optimistic about the market and see a growing appetite for deals in the e-commerce space.

Episode Notes:

01:05 - Michal Introduction
01:30 - The Rise and Fall of Aggregators
04:05 - Benchmarking
07:50 - Understanding ACOS
11:20 - Repeat Customer Rate
17:00 - Market Share
19:00 - The Significance of Market Share
20:55 - Inventory Performance Index (IPI)

Website: https://fortunet.net/
LinkedIn: linkedin.com/in/michal-baumwald-oron-9b604620

Related Post: Thrasio vs Perch: Which Amazon Aggregator Is Right for You?

View Details

In this episode, Scott interviews Michael Kaufman, an expert in e-commerce and Amazon selling, about the importance and impact of offering a lifetime warranty as a strategy to build brand identity and customer loyalty.

They discuss how this approach can differentiate a brand in a competitive market, foster trust with customers, and contribute to long-term success on Amazon.

Additionally, they share tips and advice for sellers interested in implementing a similar warranty strategy in their businesses.

Episode Notes:

00:25 - Michael Kaufman Introduction
01:10 - How Michael Started
03:45 - Lifetime Warranty
04:55 - Building Credibility from Reviews
06:05 - Fulfilling Claims
08:40 - Organic Product Launch
09:50 - Conversion from Lifetime Warranty
11:15 - Putting the Warranty in the Main Image
12:05 - Tricking the Amazon Algorithm
12:55 - Lifetime Value of Customers
15:25 - Thinking Like a Customer
16:10 - Warranty Registration
17:35 - Utilizing Mailers

LinkedIn: linkedin.com/in/protuffproducts
Website: https://brandfortresshq.com/

Related Post: 8 Strategies To Boost Your Conversion Rates on Amazon

View Details

Scott Needham interviews Dylan Lam of Omirank about building a long-term product that turns into a brand. They discuss the evolution of product launches and the concept of treating Amazon as a channel rather than a business model.

Dylan shares his future-proof product launch formula, which involves triple validation through Amazon research, dropshipping research, and Kickstarter. They delve into the preparation and launch stages of Kickstarter, as well as the importance of generating traffic and building a community.

Dylan provides examples of successful Kickstarter campaigns and highlights the cash flow advantage and flexibility of launching on Kickstarter. They also discuss fulfillment options and the assistance provided by Omirank in the product launch process.

Episode Notes:

00:00 - Introduction and Goal of the Podcast
01:10 - Guest Introduction
01:38 - The Evolution of Product Launches
03:10 - Treating Amazon as a Channel
06:49 - The Future-Proof Product Launch Formula
07:16 - Dropshipping Research
08:43 - The Kickstarter Step
10:26 - Preparation and Launch Stages of Kickstarter
13:33 - Generating Traffic on Kickstarter
15:33 - Successful Kickstarter Examples
19:18 - Cash Flow Advantage and Launching on Amazon
21:56 - Fulfillment of Kickstarter Orders
24:08 - Assistance in the Product Launch Process
26:41 - Building a Brand and Owning Traffic
28:01 - Conclusion

LinkedIn: linkedin.com/in/dylan-kenneth-lam-796778281

Related Posts: The Ultimate Checklist for Launching a Product on Amazon

View Details

In this episode, Scott Needham interviews Liz Saunders, the founder of Fluencer Fruit, a tool for Amazon influencers.

Liz shares her background as an Amazon seller and her journey to building Fluencer Fruit.
She discusses the need for tools in the Amazon Influencer Program and the challenges of marketing the tool. Liz emphasizes the importance of video in Amazon listings and how it can increase sales and reduce returns.

She also discusses Amazon's response to video trends and the future of the Amazon Influencer Program. The episode concludes with Liz sharing how sellers can use Fluencer Fruit for optimization and her contact information for further questions.

Episode Notes:

00:00 - Introduction and Background
01:00 - Building Fluencer Fruit
03:02 - The Need for Tools in the Amazon Influencer Program
04:11 - Marketing Challenges
05:24 - The Importance of Video in Amazon Listings
08:19 - The Impact of Video on Sales and Returns
09:47 - Amazon's Response to Video Trends
13:20 - How Sellers Can Get Videos on Their Listings
14:14 - Case Study: Increase in Sales with Influencer Content
18:13 - Using Fluencer Fruit for Optimization
19:27 - The Future of the Amazon Influencer Program
21:24 - Expansion of the Influencer Program Internationally
22:35 - Closing Remarks

LinkedIn: linkedin.com/in/liz-saunders
Website: www.fluencerfruit.com

Related Post: Leveraging User-Generated Content to Boost Amazon Sales

View Details

Scott Needham interviews Tom, the Co-Founder of Lonesome Labs, about its HighFive tool. It is a free tool that helps Amazon sellers request reviews for their products in a compliant way.

HighFive connects with a seller's Amazon account and allows them to choose when Amazon sends the review request email to customers.

Tom explains the importance of reviews for sellers and how HighFive can help them get more recent reviews, which can improve their product rankings. He also discusses the future plans for Lonesome Labs and the value of offering HighFive as a free tool.

Episode Notes:

01:10 - Tom PiamentaIntroduction
01:20 - The Value of Product Reviews
02:20 - Lonesome Labs’s HighFive
04:30 - Best Interval for Reviews
05:00 - Review Limitations
06:00 - Calculating Success Rates
07:00 - Getting Reviews for Free
08:00 - New Tools to Watch Out From Lonesome Labs
09:00 - Micro SaaS
09:40 - Review Manipulation and Getting Suspended

LinkedIn: https://www.linkedin.com/in/tompiamenta/

Website: www.lonesomelabs.com

Related Post: Amazon Variation Listing: An Ultimate Guide [2023]

View Details

In this episode, Scott is with Will Haire, CEO & Founder at BellaVix. They explore the intricacies of Amazon Vendor Central, including topics such as net PPM, vendor profit calculations, co-op fees, challenges, and benefits of being a vendor.

Learn about liquidation impact, reduced purchase orders, advertising strategies, vendor finances, and the future of Vendor Central. The conversation delves into maximizing profitability, chargeback recovery, and the unique experiences vendors face, particularly during Q4.

They also shared valuable insights into streaming TV advertising and emerging opportunities on platforms such as Snap and Instagram. Additionally, Scott underscores the significance of inventory discipline, utilizing prime exclusive discounts, and addresses the issue of handling stale inventory.

Episode Notes:

00:21 - Will Haire Introduction
00:55 - The T5 and Sales Days
01:55 - Streaming TV Advertising
04:00 - Placement and Targeting
05:40 - Vendor Central
07:00 - Calculating Profit Margin
08:30 - Co-op Fees and Other Costs
12:05 - Contribution Margin
12:40 - Impact of Liquidating Products
15:00 - Paying for Advertising as a Vendor
17:25 - The Future of Vendor Central
19:35 - Closing Remarks

LinkedIn: linkedin.com/in/willhaire
Website: bellavix.com
X: MarketingChimp1

Related Post: How to Get Leverage on Amazon Vendor Negotiations [2024]

View Details

In this episode of The Smartest Amazon Seller Podcast, host Scott Needham interviews Youval and Andrew, two experienced professionals with backgrounds in Amazon selling and brand management.

They discuss various topics related to selling on Amazon, focusing on advertising, data analysis, and overall business growth. Plus, insights and experiences - highlighting the importance of a healthy Amazon business, measuring incrementality, and utilizing data to optimize ad campaigns.

Learn the features and benefits of Amazon marketing cloud and discover valuable strategies to succeed on the platform.

Episode Notes:

00:40 - Youval Peltier and Andrew Tookey Introduction
04:13 - Empowering Brands
07:34 - The Complexity of Subcategories
08:06 - Factors That Contribute to a Healthy Amazon Business
09:46 - What is Incrementality?
11:14 - How to Measure Incrementality
11:50 - Stitching Data from Different Sources
14:41 - Brand Affinity
15:36 - Amazon Marketing Cloud
18:47 - Media-Driven Customer vs Organically-Driven Customer
20:22 - How to Deliver Optimal Results
23:13 - Advantage of Working Outside of Amazon
27:35 - The Omnichannel Solution

LinkedIn: linkedin.com/in/youval-peltier-74586319 | linkedin.com/in/andrew-tookey-64180623

Website: iderive.com

Related Post: Advertising Solutions by Amazon: A Closer Look into Amazon Ads

View Details

Unit economics assesses the profitability and sustainability of a business at the individual product or service level. By analyzing the costs and revenues associated with each unit sold, a company can determine whether its core offering is financially viable.

Rob, an entrepreneur at I'm The One Podcast, emphasizes the importance of product selection and unit economics in determining the success of a brand. He also discusses the changing landscape of selling on Amazon - highlighting the need for sellers to constantly evolve and adapt, and have a platform-first mentality by figuring out what Amazon wants.

Plus, learn what Rob has to say about multi-channel sales and the future of TikTok shops.

Episode Notes:

00:20 - Robb Green Introduction
01:49 - Best Part of Running Brands
02:38 - Product Selection and Unit Economics
04:31 - Strategy Shift
05:30 - Platform-first Mentality
06:21 - Using AI to Understand Customer Sentiment
07:10 - Using Data to Make Better and Quality Decisions
10:11 - Improvement on SQP Data
12:50 - What do Eight-figure Sellers Worry About?
15:13 - Allocating Time and Money for Multi-channel Sales
16:27 - The Future of TikTok Shops
17:45 - SmartScout for TikTok
20:51 - What Does TikTok Shops Want?

Website: https://imtheone.com/about-us/
YouTube: https://www.youtube.com/@imtheonepodcast
Instagram: https://www.instagram.com/imtheonepodcast/
Facebook: https://web.facebook.com/people/Im-The-One-Podcast/
X: https://twitter.com/imtheonepodcast
LinkedIn: https://www.linkedin.com/in/imtheonepodcast/

Related Post: How to Sell on Amazon from Alibaba: A Beginner’s Guide

View Details

Tax Compliance, Business Performance Analysis, Budgeting and Planning, Estimated Sales Velocity, and Risk Management are just some of the reasons why Accounting is crucial for any Amazon seller.

Ryan Hurley, the founder and lead developer of SellAnalytics, a software that helps Amazon sellers manage their accounting and inventory, teaches us the importance of accurate accounting, the limitations of existing tools such as A2X and QuickBooks, and how Sell Analytics offers a comprehensive solution for Amazon sellers.

Episode Notes:

00:39 - Ryan Hurley Introduction
03:56 - First Product Sold
04:11 - Solving Accounting Problems
05:14 - Tying Inventory into Cashflow
06:47 - Inventory value on QuickBooks
07:18 - What Do You Need To Know Before Filing
07:56 - Trial Balance
09:31 - QuickBooks vs Spreadsheets
10:01 - Why Bypass QuickBooks
14:01 - Learning How to Operate an Accounting Firm
15:21 - Building Other Sales Channels
15:59 - Learning How Much to Reinvest in the Business

Website: https://sellanalytix.com/
LinkedIn: linkedin.com/in/ryan-d-hurley

Related Post: 5 Ways To Turn Your Finances Into a Business Strength

View Details

In this episode, host Scott Needham welcomes Corey Ganim, an expert in Amazon wholesale, to discuss the power of delegation and hiring virtual employees.

Corey shares his experience of leveraging overseas talents to delegate tasks that don't move the needle in his business. He emphasizes the importance of hiring employees who are willing to challenge and provide valuable input, rather than just being yes-men.

From managing Seller Central to handling administrative work, Corey provides practical tips on finding and training the right virtual assistants.

Episode Notes:

00:29 - Corey Ganim Introduction
01:00 - Creating Content for Wholesale Sellers on LinkedIn
02:25 - The Power of Delegation
02:50 - Screening and Finding Talents
06:40 - Common Hiring Mistakes
09:00 - Managing Seller Central
09:40 - AMZ United as a Participant
12:40 - Percentage of Brand New Amazon Sellers
14:10 - Opening Up New Accounts
16:50 - Navigating Distributor Relationships

LinkedIn: linkedin.com/in/corey-ganim
Website: gobrandrocket.com
X: @GanimCorey

View Details

Amazon Vendor Negotiations are critical for vendors aiming to establish a successful and mutually beneficial relationship with the platform. A well-negotiated agreement can contribute to increased sales, improved visibility, and a stronger position within the competitive Amazon marketplace.

Join Scott and Martin Heubel as they discuss various aspects of Amazon's Vendor Central and how brands can navigate the platform.

Touching on topics such as the approach to Prime Day and other shopping holidays, the types of deals offered by vendors, the advantages of first-party brands in terms of visibility and placement, the shift in Amazon's relationships with distributors in Europe, and the reasons behind Amazon's reduced support for mid-tail and long-tail brands.

Plus, learn about Amazon's focus on automation and cost reduction, including the offshoring of support functions.

Episode Notes:

00:45 - Martin Heubel Introduction
02:15 - Vendor Central Experience and the Role of Vendor Managers
04:39 - Deal Exclusive to Vendor Brands
07:08 - 1P Relationships with Distributors in the United States
10:46 - Why Isn’t Amazon Not Meeting Expectations of 1P Brands?
15:15 - Amazon Reducing Cost
16:15 - What Does Amazon’s Hardball Look Like?
18:20 - Negotiating with Amazon
22:35 - Annual Vendor Negotiations
26:30 - The Future of Vendors

LinkedIn: linkedin.com/in/martinheubel
Website: consulterce.com
X: consulterce

Related post: The Vendor Central Database of Amazon Brands

View Details

Seller Fulfilled Prime is crucial for sellers looking to optimize their fulfillment operations, reduce costs, and enhance their competitiveness in the Amazon marketplace.

It provides a strategic alternative to FBA, offering greater control, flexibility, and the ability to meet the high expectations of Amazon Prime customers.

Whether you're a seasoned seller or just starting, this episode featuring Manish Chowdhary, Founder & CEO at Cahoot -the World's first P2P Fulfillment Network for Brands and retailers- provides actionable information to navigate the ever-evolving dynamics of e-commerce fulfillment.

Episode notes:

00:15 - Manish Chowdhary Introduction
00:40 - Amazon FBA Programs
01:45 - Seller Fulfilled Prime Program Requirements
05:10 - Delivery Speed Metric
08:15 - Who is Seller Fulfilled Prime Best For?

“It’s a myth that FBA is cheaper across the board.” -Manish

10:50 - Multi-Channel Fulfillment
11:55 - Lawsuits and Latest News About Amazon SFP
15:40 - Seller Fulfilled Prime For Specific Shipping Regions
19:10 - Adoption of Seller Fulfilled Prime
20:25 - Seller Fulfilled Prime Application
21:05 - Seller Fulfilled Prime Trial
23:35 - Amazon Fees

LinkedIn: linkedin.com/in/manish-chowdhary

Website: Cahoot.ai

X: PulseCommerce

Related Post: FBA Doesn’t Always Beat FBM: When to Pick One for New Sellers

View Details

Chinese Amazon sellers are growing and getting better at listings - adopting AI to make better photos, videos, and A+ content.

How can you, a U.S. brand, differentiate your business from this kind of saturation?

Listen and learn from Andy Isom, a YouTuber, a Podcaster, and a Business Coach, as he teaches how to build an Amazon brand that distinguishes itself from Chinese sellers.

Episode Notes:

00:30 - Andy Isom Introduction
03:15 - Selling on Amazon with Andy Isom
05:30 - Transparency to Audience
08:40 - Analyzing Brands
10:25 - Chinese Third-Party Sellers
10:55 - Advantages of U.S.-based Sellers
12:10 - Chinese Brands Utilizing AI
12:40 - The Need to Separate Your Brand from Chinese Sellers
13:35 - Conversation-piece Products
17:20 - Building a Brand Community
18:40 - Unrealistic Expectations When Starting Out
20:55 - Kickstart Models
22:30 - Using AI for Generating Product Concepts
23:35 - Difference Between New Sellers of Then and Now

LinkedIn: linkedin.com/in/andyisom
Podcast: https://open.spotify.com/show/52L8k1GbdWb4mngZNp92b7

Related Post: Yes, E-Commerce in Latin America Is Worth It

View Details

Need a full-service, one-stop-shop for your Amazon business?

Store Creation, Inventory, Listing Optimization, CPC Advertising, and more, Aaron Moore, your remote director of Amazon, will deliver results.

Learn the advantages of choosing a solo-operated agency over larger teams, plus other strategies that will take your Amazon business to the next level.

Episode Notes:

00:30 - Aaron Moore Introduction
03:10 - Advantages of single operator agency
05:30 - Aaron’s Multiple Skillset Sources

“Get in there, get your hands dirty, and screw up. Do the work” -Aaron

09:30 - Finding Clients as a Single Operator Agency
11:25 - Going Up Against Other Agencies
13:30 - How Does Aaron Feel About Outsourcing Tasks?
15:00 - Biggest Sales Contributor
18:10 - Setting Up Financing
18:55 - Aaron’s Preferred Brands
20:50 - The Patent Wars
25:20 - Pulling Data From SmartScout
28:05 - SmartScout Subcategories
29:05 - Targeting Products
31:40 - Amazon in 5-10 Years

LinkedIn: linkedin.com/in/theamzaaron
Website: www.mooreamazon.com

Related Post: Amazon Growth Agency Becomes Adept With SmartScout

View Details

Aged inventory can be a silent, but substantial, hindrance to the growth and profitability of your Amazon business.

Non-moving products, especially in Q4, can lead to long-term storage fees.

In this short but information-packed episode, Scott reveals the challenges posed by aged inventory and offers effective strategies to address this issue and optimize your Amazon business.

Episode Notes:

00:15 - Amazon FBA Fees and Stale Inventory
02:10 - Monthly Storage Fee
02:45 - Long-term Storage Fee
03:45 - Removal Fees
05:15 - Storage Utilization Surcharge
05:45 - Capital and Opportunity Cost
06:00 - Cost-effective Ways to Sell Aging Inventory
06:35 - Proper Way of Discounting
08:10 - How to Sell When You Don’t Have Traffic
09:15 - Use Tools to Manage Inventory

Related Post: How To Sell Through Amazon Aged and Stale Inventory

View Details

When selling on Amazon, maximizing your profits is crucial for the success of your e-commerce business.

But what happens when it starts to backfire and hurt your bottom line?

We got Jason Hanan, co-founder of AZsellerkit, to give us the fine details of what could potentially destroy your whole Amazon listing and the steps to take to aggressively reverse the effects.

Episode Notes:

00:30 - Jason Hanan Introduction
04:25 - How to Optimize Variation Listing
07:40 - Pulling Out a Variation That Hurts Your Whole Listing
09:55 - The Power of Coupons
11:30 - Engagement from Price Variation
12:05 - SmartScout Rank Tracker
12:50 - Which Variants Are on Which Keywords
13:55 - The Influence of Amazon Pricing Structure
17:10 - Pricing Pain Points and Profit Maximization
19:30 - Raising Prices Without Hurting Velocity
24:15 - Test Pricing on Items
27:00 - Ad Spends and Returns

LinkedIn: https://www.linkedin.com/in/jason-hanan-3a448013/
Website: AZsellerkit.com

Related Post: Amazon Variation Listing: An Ultimate Guide [2023]

View Details

While Amazon Seller Support plays a vital role in assisting sellers, some may find it annoying or frustrating due to various reasons.

When support is broken, It disrupts the user experience and also hurts the end consumers.

Learn the weirdest pain point of selling on Amazon and how Seller Candy solved the problem of Amazon Seller Support with the Seller Candy Founder Josh Cavendish and the Smartest Amazon Seller Scott Needham.

Episode Notes:

00:15 - John Cavendish Introduction
01:55 - Amazon Seller Support Going Downhill
02:45 - Biggest Problem on Seller Support
03:45 - Why is Amazon Seller Support Bad at Helping?
08:10 - Is Seller Candy’s Solution for All Types of Sellers?
10:35 - Seller Candy’s Service Model
12:00 - Will Amazon Ever Solve Seller Support Issues
12:30 - Weaponzing Seller Support
13:00 - Seller Candy’s Ask Portal

LinkedIn: linkedin.com/in/thejohncavendish
Website: sellercandy. com

Related Post: What To Do When Amazon Seller Support Does Not Answer Your Question?

View Details

From Amazon selling to running a premier e-commerce services agency that helps brands grow on Amazon, Walmart, and Shopify, Nectar Co-founder Jason Landro sparked a controversial topic about Pattern, the largest reseller of products on Amazon.

In this episode, learn why Jason thinks pure wholesalers/resellers will go extinct as well as the strengths and weaknesses of Pattern’s business model.

Episode Notes:

00:15 - Jason Landro Introduction
01:00 - Jason’s Background
01:40 - Pattern’s Business Model
03:10 - Pattern’s Weaknesses
08:55 - Risk of Taking on Inventory
11:00 - Pattern’s Strengths
12:35 - Selling Direct
16:00 - 1p Dynamic Change
18:50 - What Adding Value Means
20:10 - Pattern’s Valuation
22:25 - Rising Fulfillment Costs
25:30 - Final Thoughts

LinkedIn: linkedin.com/in/jasonlandro Website: thinknectar.com

Related Post: When Our Amazon Sales Shrunk, Our Profits Grew $2M+

View Details

Here's another strong brand with exceptional execution that has achieved an impressive milestone.

ZUGU, the brainchild of CEO Tim Angel, has generated more than $1 million in monthly revenue.

Tim's journey with his company began in 2010 when he recognized the frustration of dealing with iPad cases that couldn't provide a stable and functional solution. At just 25 years old, he embarked on a mission to create the world's best and most innovative case, emphasizing the perfect balance between function and aesthetics.

Tim and Scott will walk you through the process of picking the right product, innovating it, gaining high review scores, and succeeding in competitive categories.

Episode Notes:

00:22 - Tim Angel Introduction
01:15 - Tim’s Journey
03:55 - Selling Direct vs Selling on Amazon
05:00 - The 5-Star Rating Secret
07:05 - Selling Momentum
08:30 - Being Different From Competition
10:45 - Is Design Patent Necessary?
11:50 - Product Innovation Process
14:55 - Tim’s Future Plans
15:55 - Getting Ahead of Competition
17:05 - Finding Opportunity and Creating Unique Products
19:35 - Importance of Having Drive and Passion

Don’t take no for an answer when you’re trying to build your company - Tim

LinkedIn: https://www.linkedin.com/in/zugucase/
Website: ZooGue.com
YouTube: youtube.com/user/ZooGueBROKEtoRICH
X: ZooGue | TheRealTimAngel

Related Post: When Our Amazon Sales Shrunk, Our Profits Grew $2M+

View Details

Cash flow forecasting is a critical financial management tool that provides insights into the timing and amount of cash inflows and outflows. It aids in financial planning, risk management, and overall financial health, making it an indispensable practice for businesses.

Having access to capital and enough inventory is critical to keep your Amazon business growing. And with so much money coming in and out, Oz Merchant of Viably tells us all the reasons why cash flow is the lifeblood of the business.

Episode Notes:

01:00 - Oz Merchant Introduction
01:50 - Creation of Viably
04:00 - How To Use Cashflow in Your Business
06:05 - Cashflow Forecasting
09:55 - Focus on the ROI Instead of the Cost
11:00 - The Volume Advantage
14:00 - Utilizing Viably’s Working Capital
16:40 - Do You Always Need Capital?
20:00 - Using Viably’s Cashflow Tool

Website: https://www.runviably.com/about-us/ | wellistic.com
Blog: gomindhacking.com
LinkedIn: linkedin.com/in/ozmerchant
Twitter: ozmerchant

Related Post: The Best Financing Loans for Amazon Sellers

View Details

Content and Idea Generation, Programming Assistance, Legalities and Business, and even Entertainment, ChatGPT's versatility allows for numerous other applications limited only by imagination and creativity.

Amazon sellers can also utilize this powerful tool to assist with various aspects of Amazon Pay-Per-Click (PPC) advertising by providing information, tips, and guidance.

Rita Java from PPC Ninja takes AI utilization to the next level and discusses how her team successfully harnesses the AI tool's hidden capabilities, resulting in a monthly time savings of approximately 500 work hours.

Episode Notes:

00:25 - Ritu Java Introduction
03:05 - How Does Chat GPT Help in the PPC Game?
05:00 - Chat GPT on Steroids - Advanced Data Analysis
07:30 - Feeding Data to Chat GPT
10:00 - Apps Script x Chat GPT
12:00 - Asking Chat GPT to Generate Trends per SKU
13:50 - Optimizing Listings with ChatGPT
15:50 - SmartScout Brand Analysis
16:20 - Changing Bid Recommendations
17:05 - Going After Competitors with ChatGPT
19:15 - Using Broad Match Modifiers
21:50 - Generating Sponsored Brand Headline Ads
24:40 - Upper and Bottom of Funnel

Website: About Us | PPC Ninja
LinkedIn: Ritu Java | LinkedIn

Related Post: Pacvue vs. Perpetua - Which PPC Bid Management Tool is Best for You?

View Details

Here’s another episode that’ll surely make you a better Amazon seller.

Scott reshares his AMZ United speech about pricing where you can pick up some awesome tools and strategies to potentially increase your net margins.

The highly-successful Amazon Seller conference is specifically focused on wholesaling but Scott’s talk has more to it than just that.

Sit back and relax as you ride a free pass to Scott’s valuable pricing insights.

View Details

Scott shares his experience and expresses gratitude to the 700 attendees of the highly successful AMZ United, an Amazon Seller conference that just went live on August.

Hear his 6 weeks worth of insights packed into this quick but informative podcast.

Episode Notes:

00:35 - The AMZ United Experience
05:30 - Brand Control, Consumer Trends, And Managing Content
07:15 - Amazon Accelerate
09:15 - Amazon Seller Issuing Stock Options
10:15 - What I Invest in an Amazon Seller and Why
12:45 - Latest Update from Amazon

Related Post: The Best Software Tools for an Amazon FBA Wholesale Seller

View Details

What if you can leverage Amazon’s existing traffic and profit from it?

Check out the Amazon Influencer Program - a perfect side-hustle and a more approachable way to start your digital marketing journey.

We have Corbin White, the owner of ZoCo Marketing, answering interesting digital marketing questions such as the potential earnings, video types, number of followers, and all the challenges one may encounter in the Amazon Influencer Program.

Episode Notes:

00:20 - Corbin White Introduction
01:45 - What is the Amazon Influencer Program?
03:15 - How Much Does Amazon Pay in Commission?
03:35 - Corbin White’s Background
04:55 - Number of Followers vs User Engagement
05:30 - How To Get Approved for On-site Commissions
05:50 - What Makes a Good Video Review?
07:00 - Does Video Quality Matter?
07:40 - How Much Can You Earn per Month as an Amazon Influencer
09:00 - Where Do The Videos Appear
10:35 - Doing Unbiased Product Reviews
13:45 - Selling the Rights of the Video
14:55 - Where to Find Corbin
15:35 - Corbin’s Top-Performing Product
16:40 - Challenges of the Amazon Influencer Program

Request Form: Request Amazon Review/ Shoppable Videos

YouTube: https://www.youtube.com/@ZoCoMarketing
TikTok: https://www.tiktok.com/@zocomarketing
Twitter: CorbinWhite13
Website: zocomarketing.com
LinkedIn: https://www.linkedin.com/in/corbinwhite/

Related Post: Boost Your Amazon Business With Video Content

View Details

The Amazon research process holds significant importance due to its direct influence on successful business strategies, informed decision-making, and optimal resource allocation within the Amazon marketplace.

With a wealth of expertise under the banner of Ritz Momentum, Isabela Ritz shares her guaranteed strategies in building high-profit Amazon products that beat the competition as well as her top 5 go-to tools for market research and product launch.

Episode Notes:

00:30 - Isabela Ritz Introduction and Backstory
03:45 - Isabela’s Research Process
06:50 - How to Determine Low Competition
08:50 - Can You Create a Market Demand?
13:20 - Isabela’s Favorite Data Research Tools
13:50 - SellerTools Chrome Extension
15:25 - SmartScout Popping Topics Hack
18:45 - SmartScout Share of Voice
21:55 - Brand Revenue on Share of Voice
22:40 - Validating New Ideas

Website: ritzarm.com
LinkedIn: linkedin.com/in/izabellaritz

Related Post: Amazon Variation Listing: An Ultimate Guide [2023]

View Details

Shipping costs, wasted time, dealing with customer service, and other fees are just some of the pain points of Amazon Returns.

Here’s where Onsite Support comes in. It’s a solution, co-designed with Amazon, that will help alleviate returns.

We have Joe Abitbol to tell us how Amazon Sellers can improve their bottomline, reduce negative reviews, acquire loyal customers, and generate repeat business.

Episode Notes:

00:50 - Joe Abitbol Introduction
01:45 - Joe’s First Taste Into E-commerce
02:45 - Amazon Returns Pain Points
04:10 - Onsite Support
05:45 - Product Support Rules

“It can take 3 sales just to cover the cost of 1 return” - Joe

09:30 - Amazon Return Case Study
11:05 - Why Resolution Speed Matters
13:20 - Threecolts Partnership
15:50 - Future of Returns and Refunds

Website: http://onsitesupport.io/
Email: joe@onsitesupport.io
LinkedIn: linkedin.com/in/joseph-abitbol-75035780

Related Post: Can You Remove Negative Reviews on Amazon?

View Details

Brendan Howell, CEO of Loloft Inc., sits down with Scott and shares how to elevate your Amazon business by getting instant access to flexible workspace and storage options tailored to your needs.

With a shared kitchen space, conference rooms, warehouse managers, phone booths, and lockable warehouses, Loloft provides modern warehouse solutions to small and growth-stage companies.

Episode notes:

00:35 - Brendan Howell and Loloft Introduction
01:50 - Brendan’s Backstory
04:20 - Scott’s Experience in Warehousing
06:00 - Innovative Warehousing Solution
08:10 - What Equipment Does Loloft Offer
09:20 - Combining Loloft and 3PL
10:50 - Loloft Locations
12:00 - Non-traditional, Aesthetically Pleasing Warehouse
13:15 - Working and Connecting with Communities

LinkedIn: linkedin.com/in/brendan-howell-115a1445

Website: loloft.com

Twitter: bhowell000

Related Post: How To Leverage Reverse Logistics for a Competitive Advantage

View Details

Started in an unlikely way through an an Amazon Campus Challenge, explore the journey of Jordi Cascant as he elevated his Amazon business to new heights following his victorious achievement.

Now a 7-Figure Amazon FBA Seller, Jordi shares with Scott his secrets to dominating the Spain Marketplace.

Episode Notes:

00:25 - Jordi Cascant Introduction
01:10 - Amazon Campus Challenge
02:20 - Jordi’s Secret to Winning
03:05 - Taking the Amazon Business to the Next Level
03:35 - Amazon Communities in Spain and the USA
04:15 - Why Jordi is Winning in the Spain Marketplace
06:10 - Insights That are Unique to Spain, France, and Italy
07:00 - Advertising Spending
07:50 - The Future of Amazon Spain Marketplace
08:50 - Patenting in the International Level
09:50 - Jordi’s Next Business Plans
11:10 - Amazon Seller Events in Spain
12:05 - Launching in New Marketplaces

LinkedIn: linkedin.com/in/jordi-cascant

Related Post: Introducing AMZ United 2023 - The First-Ever Conference for Amazon Wholesale Sellers

View Details

Learn how taking risks got Isaiah Fritz, CEO and Founder of Online Selling Partner, his first brand exclusives and how these partnerships impact the market.

Join Scott and Isaiah as they cover brand partnership, diminishing brand risks, the next 10 years on Amazon, advertising strategies, and plans backed with case studies and proven data.

Also discover how Online Selling Partner assesses brands using SmartScout’s Data, helping it become the best Amazon growth machine in the world.

Episode Notes:

00:15 - Isaiah Fritz Introduction
01:00 - How Isaiah Found Out About the Smartest Amazon Seller
02:05 - Coupons as a Marketing Tool
03:15 - Isaiah Fritz Back Story
06:15 - Partnering with Brands for Exclusives
12:45 - The Next Decade on Amazon
16:10 - How To Approach Partnering With Brands
19:50 - How SmartScout Helps Assess a Brand’s Performance
21:20 - What’s an Unbeatable Offer for a Brand?
22:45 - How Important Are Case Studies and Experience When Partnering With Brands?
27:20 - Contacting Brands for a Potential Partnership
30:50 - Online Selling Partner Hiring Process

LinkedIn: linkedin.com/in/isaiah-fritz

Website: Onlinesellingpartner.com

Related Post: How to Find the Most Trending Searches on Amazon

View Details

What’s the latest in the Amazon space in the last 2 months? What’s hot and upcoming?

Learn the latest updates about the big changes in the Small and Light and Seller Fulfilled Prime programs. Plus, get early insights about the first-ever conference for Amazon Wholesale Sellers - the AMZ United 2023.

Episode Notes:

00:35 - Small and Light
03:40 - Seller Fulfilled Prime
06:00 - AMZ United

Related Post: Introducing AMZ United 2023 - The First-Ever Conference for Amazon Wholesale Sellers

View Details

Dive into the vast potential of the Amazon marketplace in Mexico.

With its growing e-commerce market, increasing disposable income, rising demand for imported goods, and more, moving products to Mexico presents a significant opportunity for Amazon sellers.

Join your host Scott Needham with Mike Begg, co-founder of AMZ Advisers, as they give us an overview of the rapidly growing market of Mexico.

Episode Notes:

00:15- Mike Begg Introduction
02:00 - Mexico Marketplace Overview
03:20 - Amazon’s North America Remote Fulfillment (NARF) Program
05:00 - The Latin America Strategy
08:35 - Big Categories With Huge Demand in Mexico
09:30 - Is There an Arbitrage Opportunity in Mexico?
11:35 - Getting Approval
12:45 - Advertising Cost in Mexico

“When I look at the opportunities in Mexico, it’s almost unlimited if you just get a little creative on how you want to reach.” - Mike Begg

15:20 - Mike Begg’s Amazon Journey
17:20 - What Excites Mike to Start a New Business
19:15 - The Advantage of Hiring Talents Abroad

LinkedIn: linkedin.com/in/mbegg
Website: amzadvisers.com

Related Post: Can You Remove Negative Reviews on Amazon?

View Details

Positive ratings and reviews on Amazon can greatly influence consumer behavior and purchasing decisions. High ratings and positive reviews serve as social proof - building trust and credibility for your product or brand. However, there are some fraudulent practices out there that will keep attacking your business with fake feedback.

How do you protect your product or brand from this? And more importantly, how do you properly file cases and take down fake negative reviews the white hat way?

Learn those and more with Scott, your Smartest Amazon Seller host, and Shane Barker, founder of TraceFuse, a pioneering company behind the TOS-compliant Amazon Negative Review Removal system.

Episode Notes:

00:25 - Shane Barker Introduction
02:25 - Shane Barker Background
05:00 - Removing Negative Amazon Reviews the White Hat Way
12:15 - The FTC Taking on Fake Accounts
14:05 - How Amazon Averages Reviews
17:15 - TraceFuse’s Negative Review Removal Rate
20:00 - The Proper Way To File Cases
21:50 - TraceFuse’s Business Model
23:30 - The Future of Amazon Reviews

TraceFuse & The Smartest Amazon Seller Special Offer

LinkedIn: https://www.linkedin.com/in/shanebarker/
Email: shane@shanebarker.com
Twitter: https://twitter.com/shane_barker
Website: www.shanebarker.com

Related Post: Can You Remove Negative Reviews on Amazon?

View Details

Under and overstocking? Wrong supply chain decisions can directly affect your bottom line.

Yes, inventory management can be painful - especially if you’re not using the right tools. For small brands signing up for enterprise tools, it can feel like using a sledgehammer to a tiny nail or a bazooka to kill a single fly.

Effective inventory planning is essential for businesses to balance customer demand, optimize cash flow, minimize costs, streamline operations, and adapt to market dynamics

Learn what tools are fit for your business, what modern Ecommerce brands are, the supply chain struggles, why inventory systems are so hard to implement, and a lot more with your Smartest Amazon Seller host, Scott, and the Founder and CEO of Luminous, Jared Ward.

Episode Notes:

00:30 - Jared Ward Introduction
03:00 - The Pain For Inventory Tool
04:35 - What Is the Modern E-commerce Brand?
07:25 - Challenges of Committing to NetSuite
12:45 - Future Inventory Challenges To Be Solved
15:10 - The Flexibility of Luminous
16:10 - What Types of Clients Fit perfectly with Luminous?
17:10 - Is Luminous for Everyone?

LinkedIn: https://www.linkedin.com/in/jared-ward-bb96a115b/

Website: https://www.joinluminous.com/

YouTube: @joinluminous

Instagram: @joinluminous

Related Posts: An Amazon Seller’s Guide to Liquidating Inventory

View Details

Amazon API provides businesses and developers with valuable resources, insights, and opportunities to enhance their offerings, streamline operations, and make data-driven decisions in the ever-evolving e-commerce landscape.

Amazon has multiple APIs, but how do you pick which is right for your business? Are you ready to commit to a developer?

Let Scott and Will answer all those and more with this fun episode about how similar getting bad dates are to getting bad data.

Episode Notes:

00:15 - Will Introduction
06:05 - Dealing with Bad Data
09:20 - Getting a Developer Means Commitment
11:20 - Prosper’s Focus
12:50 - Partnering with Delta Logic
14:45 - Building on Someone Else’s Layer To Speed Things Up
15:45 - Marketplace Reports
17:20 - Selling Partner API and Advertising API

Innovation is fastest where the money is growing the most for Amazon - Will Marcotte

18:00 - Amazon Creating a Media Juggernaut
19:50 - Amazon Protecting Data
20:45 - The Dangers of Using Bots for Data Scraping
21:50 - The Rebates
24:15 - Sellers That Get The Most Value Out of Reports
25:30 - How Profitable Are You?
27:25 - Price Elasticity Gap

LinkedIn: https://www.linkedin.com/in/jwtmarcotte/

Website: https://www.sellerlabs.com/author/will-marcotte/

Related Post: Tap Into the Insights Your Amazon Business Needs

View Details

As an Amazon seller, it’s always beneficial to continuously find ways to reach more audience and increase visibility or discoverability. You want all the competitive advantage of gaining insights to target the right buyers and drive sales.

In this episode, Scott is joined by Vince (Sir TACoS) Montero, an Amazon Ads Strategist and PPC consultant. You don’t want to miss on their juicy insights about the latest ad campaign trends, where Amazon is dedicating its resources, and a lot more.

Episode Notes:

00:15 - Vince Montero Introduction
01:05 - The Future of Amazon PPC
03:40 - Sponsored Brands Video vs Sponsored Display Video
05:55 - How to Take Advantage of the New Top Placement
07:00 - What Triggers a Video Rejection?
07:45 - Best Places to Put UGCs
08:50 - Why Is Amazon Leaning Into Branding Type Elements
11:30 - New Amazon Features and Innovation
12:30 - The Impact of Artificial Intelligence on Amazon Sellers
19:05 - Learning From Mistakes
20:15 - Latest Trends on Video Creation with AI
22:30 - AMZ United
23:30 - Working with Mina Elias

Website: triviumco.com

LinkedIn: linkedin.com/in/vmontero | linkedin.com/company/trivium-group-llc/

Related Post: Top 20 Amazon PPC Advertising Software and Tools With Pricing

View Details

Gain valuable insights on the evolving Amazon landscape in 2023 and discover effective strategies to enhance your sales.

In this episode, Scott provides an update on the changing dynamics, giving you options to maximize your business's growth and success.

Learn the latest on brand acquisitions, editorials, what’s new with SmartScout, and the much-awaited, wholesale-focused Amazon Conference from AMZ United.

01:10 - Amazon aggregator SellerX acquired Elevate Brands
03:45 - Removal of On-Site Editorials
05:20 - Capture What’s Trending Fast with Popping Topics
07:10 - AMZ United

Amazon FBA, Where Are We Headed in 2023? The Future Is Bright!

Episode 82: Two heads are better than one. How I run BuyBoxer with a little Help

View Details

For Amazon businesses with complex software needs, there’s no one size fits all solution. Here’s where Custom Software Development comes in.

Why do you need one?

Should you turn to freelancers for building this custom software?

Or pick an agency with a robust team that works with big Fortune 500 companies?

Join Scott with his guest JakobWolitzkifrom Deltologic as they highlight the importance of hiring a professional team when building a custom dashboard for data visualization, monitoring, repricing, etc.

Episode Notes:

00:15 - Jakob Wolitzki Introduction
02:00 - Insights from Sellers
04:10 - Common Issues for Developers
05:20 - What is API?
05:45 - Going All In With Custom Software
06:35 - Freelances vs Agencies for Custom Tools
08:00 - Deltologic Tools
10:30 - Why Existing Solutions Are Not For Everyone
13:50 - Deltologic Microservice
20:50 - API Changes

Website: https://deltologic.com/

LinkedIn: linkedin.com/in/jakob-wolitzki

Related Post: 18 Best Software Tools for Amazon Online Arbitrage Sellers

View Details

In today's rapidly evolving marketplace, your strategy as a seller must also keep up with the changes.

Tune in for a fresh perspective as Alina Vlaic of AZ Rank unlocks the secrets behind her game-changing approach to market research and launch strategy. Learn the latest trends and techniques that reshape how products are researched and introduced.

Allow your business to gain a competitive edge and reach its target audience more effectively.

Episode Notes:

00:30 - Alina Vlaic Introduction
01:10 - Alina’s Amazon Magic Journey
04:55 - The Rebates Background
06:25 - “Scan, Test, Observe, and Report” is the new “Search Find Buy”

“You cannot rely on just a single thing during launch…, you should do a little bit more.” The one’s that actually really succeeded, they had a really complex launch plan.” - Alina

12:25 - Leveraging Audience to Create User-Generated Content
18:20 - How to utilize AZ Rank’s Partner Publishers

Email: alina@azrank.com

LinkedIn: linkedin.com/in/alina-vlaic-8b77876a

Website: azrank.com | pressx.live

Related Post: The Complete Guide to Amazon UGC

View Details

If you’ve had success in the U.S. marketplace and are now aiming to go overseas, this episode is for you.

Understand the Amazon Europe Ecosystem, the importance of buyer maturity, the challenges of the overseas marketplace, and how you can penetrate the European market fast with Scott and Stef van Boekel of Marketplace Distri.

Episode Notes:

00:20 - Stef van Boekel Introduction
01:15 - What Is the Amazon Europe Ecosystem?
02:35 - Challenges of New Amazon Marketplaces
07:20 - Tackling Physical Presence
09:10 - Amazon Infrastructure as a Service
12:10 - Synchronizing Reviews Overseas
15:25 - The Maturity of the Marketplace
16:40 - Differences between the European and the U.S. Community

LinkedIn: linkedin.com/in/stefvanboekel

Website: marketplacedistri.com | eubusinessdevelopment.com

Related Post: What is Amazon Multi-Country Inventory?

View Details

Talk about a win-win situation.

Publishers that can directly connect with brands to get paid more, and brands that can get more eyes on their products and boost their profit.

Everyone is happy.

Learn how sellers and publishers can partner up using this latest platform. Co-Founded by David Katz, Archer Affiliates is the gold standard of Affiliate Marketing for Amazon Brands.

00:25 - David Katz Introduction
01:20 - Where Archer Affiliates Was Born
04:15 - TikTok vs Traditional Publishers
05:40 - Onsite Editorials
06:20 - What Does Archer Affiliates Offer?
07:05 - Amazon Onsite Program
09:35 - Why You Should Choose Archer Affiliates
11:40 - How To Increase Net Margin
12:20 - Having Years of Repurchases From Customers
13:30 - What Products Sell Better Than Others?
15:05 - Sending Product Samples
16:15 - High Consideration Products
17:50 - The Publishers
20:40 - The Problems With Influencers
21:50 - How SmartScout Solved Affiliate Tracking Issues
23:20 - Setting Up An Account With Archer Affiliates

Website: https://archeraffiliates.com
LinkedIn: linkedin.com/in/david-katz-2641b8192
Email: dkatz@archeraffiliates.com

Related Post: How can Amazon Sellers Benefit from Affiliate Marketing?

View Details

We talk about why AMZ United will be the Amazon conference that you do not want to miss.

It is one of a kind. You don't want to miss the action that will be in NYC on August 31st.

It's an exciting announcement. Thank you everyone for making it all possible!

View Details

Getting insights on the best products to sell can provide an Amazon seller a huge advantage over competition. Seeing a clear sales log with historic graphs not only helps pursue but also avoid certain products.

That’s just one of the many things that you can get from Keepa — a simple chrome extension that packs a lot of data-gathering power that is shockingly up to date.

Take it from the experts and listen to Scott and Christoper Grant on how to efficiently use this tool to your advantage.

00:10 - Christoper Grant Introduction
01:45 - What is Keepa
02:35 - How Keepa Keeps its Data Up to Date
03:35 - The Best Things About Keepa For New and Experienced Amazon Sellers
04:45 - Insights on Price Stability
06:10 - Go Granular with Keepa Product Finder
08:15 - Where SmartScout Shines
09:35 - What Can 8-Figure Sellers Get From Keepa
11:00 - What To Do After Finding a Good Product
12:20 - Christopher’s Best Find
13:35 - Faster Ways To Find Keyword Trends
14:55 - The Power of TikTok Marketing

Website: https://cleartheshelf.com/
Twitter: https://twitter.com/cleartheshelf
Instagram: https://www.instagram.com/cleartheshelf
YouTube: https://www.youtube.com/@cleartheshelf

Related Post: The Best Software Tools for an Amazon FBA Wholesale Seller

View Details

When it comes to finding product styles or variations, Amazon's search results may not always be accurate. So how do Amazon sellers effectively structure ad listings for multiple or specific product options and ultimately help buyers find exactly what they want?

Elizabeth Greene, co-founder of Junglr, breaks down her top Amazon advertising strategies and uncovers the challenges of dealing with variation listings with Scott.

Episode Notes:

00:15 - Elizabeth Greene Introduction
03:20 - How To Approach Advertising With Large Variation Listings
06:00 - Forcing a New Variation to Show
06:45 - Testing Variants To Determine Which One Converts
08:10 - How To Deal With Low Conversion Rates
14:40 - What Gets Good Conversion Rates
15:30 - Return Rates of Apparel
18:10 - Unique Issues of Specific Ad Variations
20:15 - The Best of Both Worlds Ad Strategy
22:50 - Understanding the Nuances of Every Category
24:20 - Going for the Cheap Click

Website: junglr.com/
LinkedIn: linkedin.com/in/elizabeth-greene-junglr
Email: elizabeth@junglr.com

Related Post: 12 Best Amazon Listing Tools in 2023

View Details

Stay informed about current events with Scott and Josh as they focus on small and big changes in the Amazon industry.

Learn how these updates can affect sales, open new opportunities, expose bad vendor practices, improve customer satisfaction, and more.

Episode Notes:

00:35 - Josh Andrus Introduction
02:35 - Paying Attention to the Software World
03:05 - Helium 10 New Product Pricing
04:05 - Scott’s Full Analysis of Market Research Tools
05:05 - Josh’s Perspective on Helium 10’s Update
06:20 - Entry-Level Tools That Make Sense To Have
07:20 - SmartScout’s Newsletter
07:40 - Chinese Sellers Back on Amazon
09:20 - FTC Cracks Down on Review Manipulation
10:35 - Downloading Search Query Report from Amazon
13:10 - Other News Items
16:55 - Josh’s Favorite Tool

Website: smartscout.com
LinkedIn: linkedin.com/in/joshuajandrus

Related Post: Amazon Analytics Software Comparison

View Details

What if you have a partner who shares your passion for your business? A team that helps you strategize, mitigate risks, and bring your business to the next level.

Enter South Col, an eCommerce accelerator that does not only infuse working capital into your business but also brings in 15 years of combined experience in investment banking, finance, operations, and sales and marketing.

If you want to rapidly scale with a strong team behind you, join Scott and Chris Shipferling, South Col’s founding partner, as they tell you the answers to the test on this juicy podcast.

Episode Notes:

00:40 - Chris Shipferling Introduction
01:30 - How Companies Pivot and Evolve
04:20 - Venture Run-Up and Run-Down
06:00 - Amazon Sellers Reverting to the Mean
07:35 - How E-Commerce Benefited From the Pandemic
08:10 - Help With Capital and Strategy

“Product is king, period. There’s no other way to slice it or dice it.” - Chris Shipferling

10:35 - How To Succeed on Amazon Without Being Lucky

“I don’t think you’ll win unless you specialize” - Scott

13:30 - What is South Col
15:55 - The Ultimate Exit
18:50 - Why Surround Yourself With Smart People

Website: https://www.southcol.co/
LinkedIn: linkedin.com/in/chrisshipferling

Related Post: What’s Up With Subcategories

View Details

Work is Play. That’s how Scott feels about running his business. And with the advent of Artificial Intelligence, he found a new toy to play with. Incorporating SmartScout’s Amazon Data with the power of AI.

Join Scott as he shares his excitement about what he has been working on for the last 3 months, and learn how Amazon sellers can use AI technology to grow their businesses.

Episode Notes:

00:15 - Scott’s Childhood Story
02:00 - The AI Sensation
03:10 - Combining AI with SmartScout’s Amazon Data
03:40 - Running SmartScout’s AI Listing Architect on Liquid Death
04:45 - Try SmartScout’s AI Architect for Free!
05:10 - AI-Generated Blog Post Ranks and Converts

“If your writing skills are just mediocre but your hustle and entrepreneurship skills are a little bit higher, there’s an opportunity here.” -Scott

Email: scott@smartscout.com
Website: www.smartscout.com

Related Post: Building Amazon Listings With AI

View Details

High-quality images are one of the most critical elements of a successful Amazon product listing. However, producing Amazon-ready photos can also drain your time and resources.

Imagine the time and money saved when you don’t have to rely on expensive equipment and manpower just to create a product image.

Stick around with Scott and Madison Wynsma, Head of Sales for Dresma, as they dissect the process of creating Amazon-compliant images using the AI-Powered DoMyShoot App, which offers impressive lead time and competitive pricing.

Episode Notes:

00:35 - Madison Wynsma Introduction
01:35 - Scott’s DoMyShoot Experience
04:00 - Challenges Of Making Product Images
05:00 - How DoMyShoot Can Help New and Existing Amazon Sellers
06:50 - DoMyShoot App Features
08:00 - What Goes On After Shooting An Image
08:40 - DoMyShoot Human Intervention
09:15 - DoMyShoot Pricing
10:00 - DoMyShoot Users and Partners
11:00 - Creating a Simple Photography Setup
12:25 - DoMyShoot Web Version
14:00 - DoMyShoot History
14:55 - DoMyShoot Background Templates
17:10 - DoMyShoot Free Credits
17:45 - Upcoming Tradeshows

Book a Demo

Website: https://www.domyshoot.com/
LinkedIn: https://www.linkedin.com/in/madisonwynsma/

Related Post: Building Amazon Listings With AI

View Details

How much money are you spending on your Amazon ads? What’s the ideal minimum budget?

Should you shift focus from ACoS to TACoS? How could this shift affect your Amazon ad spending?

Why is having a Multichannel perspective vital to your Amazon success?

Where can you get your Amazon advertising checked?

Join Scott in this insightful episode with Ryan Flannagan, the CEO of Nuanced Media, a full-service e-commerce marketing agency, as they tackle these critical questions about growing an Amazon business.

Learn from the experts the key areas you should prioritize to enhance brand recognition and boost your sales

Episode Notes:

00:20 - Ryan Flannagan Introduction
00:50 - How a Phenomena Can Affect Amazon Sales
03:15 - Nuanced Media Pivot
03:50 - Conversion Rates

“Amazon generally rewards sales with more sales.” - Scott

04:40 - Amazon Listing Optimization
06:25 - Does Keyword Frequency Matter?
07:25 - Biggest Amazon Marketing Opportunity
08:30 - Hardest Part About E-Commerce
09:30 - Split Testing Amazon Listing
12:10 - Amazon Brand Referral Program
12:30 - Why ACoS Is Old News
14:30 - Transitioning From ACoS to TACoS
15:45 - Were Is Nuanced Media Headed in 2023
17:00 - The Shopify Strategy
18:20 - Getting on Google Shopping
21:10 - Nuanced Media Services

Website: https://nuancedmedia.com/ LinkedIn: https://www.linkedin.com/in/ryanflannagan/ Twitter: RyanFlannagan | NuancedMedia

Related Post: SmartScout’s AI Listing Architect Tool

View Details

Are you being charged incorrect fees by Amazon? Do you have information on the specific SKUs affected, the amount charged, and the reasons for the fees?

Amazon reimbursements can be a complex, time-consuming process. Let Scott Needham and Justin Coberly tell you how to do reimbursements right with Sifted. Justin also delved into the details of how Sifted not only allows companies to easily keep track of amazon reimbursements but also offers comprehensive data analytics that help spot trends and make informed decisions about purchases in the future.

00:50 - Sifted History
02:05 - Justin Coberly introduction
02:20 - Why It’s Worth Looking Into Sifted
03:10 - Sifted’s Growth
04:00 - How to Propel Revenue with Sales Heat Map
08:10 - Sifted’s FBA Fee Analyzer
09:10 - What Affects FBA Fulfillment Fees
11:15 - Peace of Mind with Sifted App
13:40 - Sifted’s Free Audit Analysis
14:30 - How Sifted Charge Users
16:05 - New Updates and Features of Sifted

Sifted Coupon Code: Welcome100
Sifted Monthly Product Demo
Website: https://sifted.com/
LinkedIn: https://www.linkedin.com/in/justin-coberly-086236123/

Related Post:
What are FBA Fulfillment Fees?

View Details

Scott sat down with Michal Specian, a specialist in helping Amazon sellers maximize their businesses. Together they discussed the benefits that Amazon sellers can gain from systematizing their operations, including enhanced efficiency for repetitive tasks, improved accuracy, and cost savings.

Michal also shared simple strategies that allowed their business to grow from 6 to 8 figures in just 4 years with the help of his business partner, Myles Dunphy.

Learn the secrets of developing a product, what to immediately do in the early business stages, and much more in this latest podcast.

Episode notes:

0:25 - Michal Specian Introduction and Background
1:15 - Finding Michal’s Business Partner
2:20 - Growing the Business From 6 to 8 Figures
2:55 - The Most Time-Consuming Task for Michal
3:15 - Michal’s First Hire
5:20 - Overseas Business Launching in the US
6:00 - 3-Step Strategy That Helped Business Growth

“Most good businesses are simple. Not easy, but simple.” - Scott

8:20 - Michal’s Successful SKUs
8:45 - Product Development and Unique Positioning
10:10 - Adding Product Variation
10:35 - Frequency of New Product Launches and Unifying the Brand
15:25 - What Michal Should Have Done Sooner
16:45 - Opportunities in the Amazon Space

“Do not start an Amazon business, start a brand and use Amazon as a Sales channel.” - Michal

17:45 - How Does Knowing the Customer Affect Business Decisions
19:55 - Michal’s Future Plans
24:00 - Using AI to Write Amazon Listings

Website: https://www.michalspecian.com/
Twitter: @michalspecian
Free Facebook Group: Advanced Amazon FBA Sellers | Systemize · Hire · Delegate · Scale
TikTok: michalspecian
Instagram: michalspecian.fba
YouTube: https://www.youtube.com/@michalspecian/videos

Related Post:
Everything You Need To Create Listings That Customers and Amazon Algorithms Love

View Details

Scott chats with Joseph Hansen, CMO @ Spreetail & CEO @ Buy Box Experts. Joseph is also one of the Top 3 sellers on Amazon in the world and he's determined to break obstacles that many beginners encounter on their journey to amazon success.

As a veteran amazon seller, Joseph has plenty of tips to share with anyone looking to up their amazon game.

Episode Notes:

0:25 - Joseph Hansen Introduction and Background
4:15 - Performance Marketing
6:10 - Bold Ideas Beat Experience
8:30 - Agency Expertise
11:45 - What Makes Spreetail Unique?
16:00 - Spreetail’s Specialization
17:45 - Oversized Products
19:00 - Spreetail’s Acquisition BBE (Buy Box Experts)
19:55 - What Performance Marketing Is About
20:35 - Buy Box Experts’ Focus
25:00 - Spreetail’s Future
28:10 - Lessons From Spreetail and BBE

“As a brand owner, a reseller, an aggregator, you have to get in the mind of your customer, … get the honest truth … to create success.” - Joseph

32:05 - Business Wisdom

Website: www.spreetail.com/
Instagram: www.instagram.com/spreetail/
LinkedIn: www.linkedin.com/in/josephhansen/ | www.linkedin.com/company/spreetail/life/wearespreetail/

View Details

Scott chats with Mina Elias about how effective advertising strategies can help turn businesses create great products. According to Mina, Amazon has done an excellent job of leveraging both online and offline advertising to achieve tremendous growth over the years, demonstrating the power of leveraging creative ads to reach customers at scale while maintaining high quality standards. Furthermore, Mina mentions that businesses of all sizes can use this same strategy and capitalize on new technologies such as AI-driven targeting and dynamic creative optimization. By utilizing these emerging trends, entrepreneurs can build strong, successful brands that stand out in a crowded consumer marketplace.

View Details

Amazon Sponsored Display Ads provide an effective way to reach Amazon users with targeted ads and strong results. Recently, Scott talked with Joshua Rawe about how to get the most out of Amazon sponsored display ad campaigns.

View Details

Amazon Brand Registry is a great tool for Amazon business owners who want to protect their brand and safeguard their intellectual property. But unfortunately, it can also be abused. Join Scott as he chats with Paul Rafelson, as they discuss how Amazon sellers can use Amazon Brand Registry to protect their brands from unauthorized sellers and hijackers. Paul shares powerful strategies to help Amazon business owners fight back against the misuse of Amazon Brand Registry.

View Details

Join Scott as he talks with David Lang and Ryan Sherrard as they discuss how Amazon is known for being a powerful platform for both small and large businesses alike. From Amazon merchants to Amazon Marketplace sellers, it's an important hub of activity and stream of revenue for many entrepreneurs. David Lang, and Ryan Sherrard - three Amazon professionals - recently connected with Scott to discuss the benefits of running your Amazon business from spreadsheets. Their informative conversation touched on topics ranging from data analysis and inventory management to product optimization and understanding customer behavior. With their expertise in Amazon business growth strategies and knowledge sharing, this discussion provides Amazon sellers with invaluable insight on how to leverage spreadsheets and position themselves for success on Amazon.

View Details

AI + SmartScout is a powerful combo. I talk about that and how great and challenging the business of taking profit home from selling on Amazon.

SMARTPODCAST15 for 15% off!
http://www.smartscout.com

View Details

Join Scott Klaidas Siuipys as they chat about all things Amazon Deal Strategies. Some may even land you as good as $20M in product!

View Details

Join Scott as he chats with Vincenzo Toscano about "Amazon Live". Amazon live is part of Amazon's suite of brand content solutions for helping you drive discovery and connect with shoppers. Scott and Vincenzo talk how this is the most cost effective amazon marketing strategy. Find out how!

View Details

We talk again with Michael White of SmartScout about why big seller fail on Amazon.

View Details

Klaidas of AMZ bee's knows deals. Better than you. Trust me.
https://amzbees.com/

Here's our full guide: https://www.smartscout.com/blog/the-amazon-deals-you-need-to-know

View Details

We talk with the GS1 on how to get your UPC's squared away with amazon. This is in increasingly timely issue as Amaozn has changed its approach to enforce this.

Here's a few helpful links.

https://www.gs1us.org/- homepage
https://www.gs1us.org/tools/gs1-company-database-gepir - look up who licenses which GTIN
https://www.gs1us.org/tools/barcode-estimator/home - barcode estimator
https://next-level-supply-chain-with-gs1us.podcastpage.io/ - GS1 Podcast

View Details

Join Scott as he chats with Chad Rubin of Profasee on how you can maximize your profit through dynamic pricing.

profasee.com

View Details

Join Scott as he chats with Yael Cabilly to understand your brands exactly to get an exit strategy.

View Details

Scott talks about how YOU can get rich on Amazon

View Details

Join Scott as he chats with Jon Yeazel on how and when to move to Shopify.

For access to Jon and his community, check out http://theshopifyguy.com

View Details

Join Scott as he chats with Tomer Rabinovich about how you can simplify your amazon business while looking at the big picture. Easily implementations to your business.

View Details

Join Scott as he chats with Michael White of SmartScout as they analyze the state of the amazon space. Topics include commodities trading why it's similar to selling on amazon and what you can learn from it, building in public, and Alexa for commerce.

For a great way to upgrade your selling life. Check out SmartScout!

SMARTPODCAST15

https://www.smartscout.com/

https://www.smartscout.com/newsletter-sign-up

View Details

Join Scott as he chats with Jason Landro, founder of Nectar, about taking your brand to the next level.

https://www.thinknectar.com/

View Details

Join Scott as he chats with Larry Lubarsky to send to Amazon FBA the best way possible.

For a free trial, check out this link: https://www.2dworkflow.com/trial56409654

View Details

More than just news. Amazon is changing how DTC brands can operate on the channel. We talk acquisitions and customer out reach.

For a great way to upgrade your selling life. Check out SmartScout!

SMARTPODCAST15

https://www.smartscout.com/

https://www.smartscout.com/newsletter-sign-up

View Details

As we enter a new phase of the show with fewer interviews. Scott shares what he's been doing in the offseason and what's new with SmartScout.

For a discount + trial, use SMARTPODCAST15

https://www.smartscout.com/

View Details

Join Scott as he chats with Ian Smith on how good A+ Content can double your conversion rate.

View Details

Join Scott as he chats with Daniel Tejada of Straight Up Growth about how to rank high on Amazon.

View Details

Join Scott as he digs deep with Taliesen Hollywood of Hahnbeck about the state of acquisitions in the Amazon space.

View Details

Join Scott as he chats with Philip Li about how to increase conversion on your Amazon ads and products.

(1:51 - 4:22) How Philip got involved in the Amazon industry
(4:22 - 12:21) Different types of PR and how you can leverage PR to increase your conversion rate
(12:21 - 15:57) How to capitalize on getting featured in PR
(15:57 - 21:19) Results Philip has seen through PR and Amazon video ads
(21:20 - 22:39) How to effectively use Amazon video ads
(22:39 - 29:43) What User-Generated Content (UGC) is and how to effectively use it
(29:43 - 33:01) SMART HACK! Philip's smart hack to life and business

Website: https://blackcompass.digital/
Reddit Posts: https://www.reddit.com/r/FulfillmentByAmazon/

View Details

Join Scott as he chats in-person with Vanessa Hung, Amazon Account Manager and founder of Online Seller Solutions.

(1:16 - 5:59) Introduction to Vanessa and what she does
(5:59 - 9:48) How the Amazon catalog works and hierarchy of listings
(9:48 - 12:09) How to separate yourself to earn contribution rights
(12:10 - 18:17) How to break the hierarchy and manage hijackers
(18:17 - 20:07) How to do defensive work on your listings and make them bulletproof
(20:08 - 22:51) How Vanessa got started into account management optimization
(22:51 - 27:42) How often and how big of a problem is ASINs getting yanked
(27:42 - 33:25) How your Amazon business can manage the unsexy with Online Seller Solutions
(33:25 - 34:38) SMART HACK! Vanessa's smart hack to life and business

Online Seller Solutions: https://www.onlinesellersolutions.com/
Vanessa's LinkedIn: https://www.linkedin.com/in/vanessaamazonproblemsolver/

View Details

Join Scott as he chats with Victor Dwyer of Pirawna about Prime Day!

(1:00 - 2:07) Pirawna's background and how Victor got involved
(2:07 - 6:02) How Prime Day did in 2022
(6:02 - 8:58) What is the best strategy for your business on Prime Day? Lightning deals, promotions, or coupons
(8:58 - 10:12) How do people discover products on Prime Day?
(10:12 - 15:27) What is the most effective way to advertise on Prime Day?
(15:28 - 21:54) On Organic and Sponsored Advertising: The Halo Effect - What is it? Is it effective?
(21:54 - 23:55) Is there products you shouldn't promote on Prime Day?
(23:55 - 27:28) Pirawna's product innovation
(27:28 - 30:33) SMART HACK! Victor's smart hack to life and business

View Details

Join Scott as he chats with Jeff Schick, Amazon seller turned lawyer. Jeff has covered a variety of different topics, such as fraud and suspensions. Listen in to learn more!

(2:09 - 8:30) Jeff's story from an Amazon Seller to Lawyer
(8:30 - 19:31) Discussion about Buyer Fraud
(19:31 - 25:22) Discussion about Amazon Seller Suspension
(25:22 - 28:25) Is Amazon getting better or worse for sellers?
(28:25 - 31:59) How to write a proper appeal to Amazon
(32:00 - 34:31) What Jeff can offer you as an Amazon seller! (For cheap!?)
(31:41 - 39:24) What Jeff is currently up to and how you can get involved with him
(39:24 - 41:14) SMART HACK! Jeff's smart hack to life and business

jeffschick.com
Follow and Review on Spotify: https://open.spotify.com/show/0l9e3DVX6L9afSFDC6LOOL

View Details

Join Scott as he chats with Nick Shucet from Million Dollar Sellers to talk about the Million Dollar Seller group and how it can help your amazon business

(0:57 - 8:32) Nick's start in selling on amazon and his tips for starting up
(8:32 - 9:47) How Nick came across MDS
(9:47 - 15:28) What MDS is and how it functions
(15:28 - 21:24) What are interactions like with MDS
(21:24 - 23:00) How does MDS help it's members progress their business?
(23:00 - 26:24) How big is MDS?
(26:24 - 27:45) What is the process like to join MDS?
(27:45 - 29:41) What Nick is focusing on in his Amazon business
(29:41 - 31:32) SMART HACK! Nick's smart hack to life and business

MDS Website: https://www.milliondollarsellers.com/

View Details

Join Scott and Rael Cline from Nozzle as they dive into how to easily track lifetime value of your Amazon customers with the new tech platform Nozzle.

(0:58 - 6:13) Rael's background and how lifetime value of a customer works
(6:13 - 12:22) How Nozzle works and what it can do for you
(12:22 - 17:24) What Nozzle recommends as some of the best things to sell
(17:24 - 21:36) Numbers and data that Nozzle tracks and how it impacts lifetime value
(21:36 - 24:07) Nozzle's Amazon software and what it provides
(24:07 - 28:51) SMART HACK! Rael's smart hack to life and business

Nozzle's Website: https://www.nozzle.ai/
Rael Cline: https://www.linkedin.com/in/raelcline/

View Details

Picking winning products with Ashley Kinkaid and Scott Needham.

(1:55 - 10:23) Ashley's success story and her strategy selling on Amazon
(10:23 - 14:56) "Photon Method" for picking winning products on Amazon
(14:56 - 16:28) Launching with top suppliers
(16:28 - 20:10) How outsourcing can be an integral part to your business
(20:10 - 24:23) Successful automation and delegation
(24:23 - 25:52) What led to Ashley writing her book "Million Dollar E-Com Secrets"
(25:52 - 26:50) SMART HACK! Ashley's smart hack to life and business

Website: https://ashleykinkead.com/welcome
Ashley's Book: https://www.amazon.com/Million-Dollar-Com-Secrets-Extraordinary-ebook/dp/B09WRPPBBT

View Details

Join Scott this week as he discusses how to design your own product for selling with Engineers at Gembah with John DiBlanda.

(1:08 - 1:57) What is Gembah?
(4:23 - 8:46) What Gembah can offer to you as an entrepreneur
(8:46 - 9:49) What is a DFM (Design for Manufacturing)
(10:27 - 11:27) Gembah's Market Research
(12:27 - 14:20) Complications around the designing
(14:20 - 15:00) What is an NNN?
(15:00 - 18:19) Gembah's protection to entrepreneurs working overseas
(18:19 - 20:30) What's it like working with other countries?
(20:25 - 23:46) What does Gembah do for Amazon Sellers
(25:04 - 26:35) SMART HACK! John's smart hack for life and business

Sign-up to Gembah and speak to a product expert!
https://marketplace.gembah.com/sign-up?LeadSource=Website

View Details

Going omnichannel the right way with speed with Paul Capriolo of Zentail and Scott Needham.

View Details

3D Rendered Images will help your click through with the help of AMZ One Step with Kamaljit Singh and Scott Needham.

View Details

Join Scott this week as he dives into new changes happening around the Amazon selling industry that can help make you a better seller!

View Details

You want Amazon Data? Let's talk Data with Sreenath Reddy of Intentwise and Scott Needham.

View Details

Pattern is the largest Amazon seller in the world but has their eyes set on many other things. We talk JD.com, helping brand partners and the accelerationsummit.

https://accelerationsummit.com/ with SMARTSCOUT for a 50% off ticket. Hope to see you there!

View Details

Come with Scott this week as he dives into how to grow your business by 41% through a post purchase experience.

View Details

What's the cost of a prep center with Steven of Sales.Support and Scott Needham.

View Details

Join Scott this week as he talks with Philip Jepsen & Danan Coleman from ManageByStats, about the weeds of the settlement report and knowing your profits.

View Details

Join us this week as two of the greatest Amazon selling minds discuss ranking high on Amazon in 2022 with Steven Pope & Scott Needham. @myamazonguy

View Details

Join us this week to learn how to localize your Amazon products with Scott and Jana Krekic.

View Details

International Hurdles. Know the right questions to Ask the Right Questions with Zee and Scott!

View Details

Join Scott and Tyler Jeffcoat as they discuss amazon data room and accounting best practices.

View Details

Join Scott this week as he an Amit Batzir, of Spott, discussing Data to get the best insurance.

View Details

Join Scott this week as he discusses the best tool for Amazon Agencies with James Dihardjo.

View Details

Join Scott and Vitalii Khyzhniak as they discuss on this weeks episode Ukraine based Amazon Agency is both staying safe and staying in business.

View Details

Join Scott as he uncovers what is new in the Amazon market this week. You definitely don't want to miss out.

View Details

Learn how to get better results using Pinterest. Join Scott and Mark Casey this week as they dive in!

View Details

Join Scott in this special episode where he talks about How to grow your sales by 1%....and stay tuned for a special announcement!

View Details

Join Scott this week as he discusses How to jump through Black Hat Tactics and why you need an advisor like Jon Elder.

View Details

What happened to Canada during the peak of COVID? Join Scott and Pearl as they dive into what happened and how they managed to get some inventory back!

View Details

Join Scott and Don this week as they dive into how to Grow Profits with a no fee no interest capital solution.

View Details

Scott and Nathan talk this week about how to be a better Amazon seller and how to make better management decisions.

View Details

Come with Scott this week as he dives into a very successful Private Label brand. Aaron Cordovez has been scaling his private label with hundreds of products. Then on top of that has his own profitability tool www.samuraiseller.com.

View Details

Join Scott and Emma this week as they discuss Amazon listing copy that converts!

View Details

Join Scott in this weeks podcast episode as he talks about why you should care about Pakistan moving to Amazon FBA.

View Details

Join Scott this week as he talks about how you can amp up your product pages with Ampd.io.

View Details

Join Scott and Paul Baron as they uncover the secrets of Seller Central Promotions.

View Details

Join Scott and Liran Hirshkorn as they discuss how outside traffic is boosting sales rankings.

View Details

Listen in while Scott, Jim Cockrum and Rich Potter talk about how they are changing the wholesale game on Amazon.

View Details

Join Scott and Fleiber's Fabricio Miranda as they dive into how algorithms can improve your supply chain.

View Details

Join Scott and Joe Valley this week as they discuss the difference in an entrepreneur and exitpreneur.

View Details

Come with Scott and Amy Wees as they dive into how to build your brand on Amazon.

View Details

Join Scott this week as he discusses making sense of the amazon jungle with Jason Boyce.

View Details

Join Scott this week as he answers all your questions on product testing and selling on Amazon.

View Details

An exciting announcement as I will be presenting from a stage our latest feature that we have been working on inside of SmartScout. Check it out at https://www.smartscout.com/its-showtime

Catch you next time!!!

View Details

Come with Scott and Hai as they discuss how private label repricing will raise margins.

View Details

Join Scott as he discusses understanding how Amazon Retail flexes its muscles with Dan Brownsher.

View Details

Join Scott and Andrew Morgans as they talk about how to decipher the data given to you by Amazon.

View Details

Follow Scott and Norman Farrar as they discuss how to increase your margins and sales with marketing secrets, in this tell all podcast episode.

View Details

Come with Scott and John Holden, an Amazon seller and distributor, as they discuss how to make sure Amazon passes your invoices.

View Details

Follow Scott and Branden Young from Seller Systems, as they discuss what is the most impressive Amazon keyword strategy. Brandon has built systems on top of Helium 10 that find keyword opportunities that are helpful during and before launching a product.

View Details

What does it take to become a top Amazon Seller? We have created a report that breaks down the different characteristics of those doing more than $2.7 million dollars a year.
https://www.smartscout.com/reports/top-10000-sellers

View Details

The final chapter on uncovering if offsite manipulation will start to be enforced by Amazon. Chris Mccabe puts some expert advice to understand this issue.

View Details

Join Scott and Mina Elias as the dig in to the simplicity of supplements!

View Details

Join Scott Needham, a long time Amazon seller as he discusses some of his unpopular Amazon opinions.

View Details

Join Scott and the founder of Xendoo as they talk about the finances involved in running an amazon business.

View Details

I have used many people from the Philipines to help build my business. They are excellent and very professional. I'm joined with Yoni Kozminski of https://multiplymii.com/ where we talk about that opportunity. Getting top level talent at a very affordable rate is a can't miss opportunity.

View Details

I was trying to ship overseas without this key element. Then I came across Zee. They pushed their services to my attention and then I realized they were exactly what I needed. Getting into international marketplaces is simply too difficult.

View Details

Follow Scott, and James from Seller Rocket as they dive into the unfair advantages and great placements with Onsite Editorials.

View Details

Join Scott and Athena Severi as they talk about how personal touch makes all the difference when selling in China. We also talk about the benefits of the Titan Network and what being apart of them means to learning about growing on Amazon.

View Details

Come with Scott and Andy from PickFu, on how to better optimize your Amazon listings.

View Details

Join Scott on this episode, where he talks about different solutions to help your uncomfortable inventory limits.

View Details

Follow a long with Scott on how to boost your revenue using Boosted Commerce.

View Details

Are you scared of getting scammed? There's no need! Follow a long as Scott explains how to successfully avoid scammers.

View Details

How to tell if you are missing out on Brand Storefront, or if it is just a waste of time.

View Details

Everyone has challenges getting inventory into Amazon. https://myfbaprep.com/ with Taylor Smits makes this process much easier. Learn how they help!

View Details

Come a long as Scott helps define and discover the categories most fit for your selling.

View Details

Why would Scott build a company that he didn't want to sell? Come a long to find out!

View Details

Follow along as Scott talks about Perfect Competition. What are the requirements for a marketplace to be described as perfect competition, how perfect competition applies to Amazon and how Amazon breaks it down.

View Details

Whether or not to give rebates is a heavy debate in the community. I bring in the founder of rebaid and discuss whether it's a viable strategy today. Interview with Brendon Fields of www.rebaid.com

View Details

The best way to build your sales off of Amazon is to start building lists. This becomes traffic you own and I talk with Drew Juarez who's done this many times. I've seen him work his magic in person and I'm a big fan of what he does and what he has to share.

Get your lists built at www.buildmycustomerlist.com

View Details

Ben built an Amazon business which became one of Thrasio's first acquisitions in the EU marketplaces. We talk about what it means to remove yourself from a business and start with selling in mind. This is in jumping hoops on Amazon and protecting your brands with IP.

https://www.benleonard.pro/

View Details

Mike Reezy, AKA @reezyresells has been a longtime Amazon book seller and has grown several businesses including a media business inside his Amazon story. His story definitely will resonate with those in the early stages of starting their Amazon career. He knows retail arbitrage better than most.

View Details

Here's the link to the case study. It's quite well documented and you will see that a very natural approach to making sponsored brands a more compelling advertisement.

https://www.reddit.com/r/FulfillmentByAmazon/comments/lfhxyg/with_gds_help_how_we_made_425000_in_6_months_from/

View Details

Jason Miles has been on Shopify for quite some time and has been able to share that success with many others. He also is sharing a challenge for those looking to get started in a profitable and growing Amazon business. Check it out at www.replenschallenge.com

View Details

Talking with Journalist Paul Armstrong on what it is like to cover the most ambitious company of our generation. Every week Paul gives interesting information regarding the company and helps us have the best of the best. Check it out.

https://whatdidamazondothisweek.substack.com/

View Details

We bring in the GM of BuyBoxer Services to talk about brand building and what you should consider if you're building a brand or you're building many brands. Dan has been instrumental in many successful ecommerce businesses and so we're thrilled to have him lead our services team.

www.buyboxerservices.com to learn more!

View Details

James Stein of Elevate Brands has the rags to riches story. From starting a retail arbitrage business and scaling that to heights I haven't heard of into buying other private label businesses. This is one of the most natural conversation podcast episodes. We have similarities but a lot of motivational points that left me very entertained and simply just having fun.

View Details

Amazon VAT services are offering something quite unique. Free VAT taxes for a year. Hurry, offer expires at the end of march!!!

https://services.amazon.co.uk/services/vat-services-on-amazon.html?ref=UK_header_VATAMZN

Then I'm launching my course. My best ideas organized in one place! Check it out for the early bird pricing!

https://www.smartestamazonseller.com/webinar-sign-up

View Details

Everyone talks about optimizing the primary image, well here's a strategy for focusing on the second image on a product page. These are the best chances to engage with your customer and share your brand.

View Details

Excellent episode where we dive in with Amazon SEO Expert Steven Pope on how to get products better attention and love from the Amazon algorithms. Getting products indexed is more important than ever and can help catapult your products to new heights!

View Details

I take an deep dive on an electronics seller and how they leveraged existing brands to create better products for shoppers. Wholesaling can act a lot like private label if you have the right creativity.

Check out the Amazon Seller Map here:
https://app.smartscout.pro/pub/seller-map-preview

View Details

Today I talk about the Frequently bought together widget on Amazon product pages. The reason we're covering it, is because SmartScout has brought a new tool to the market that uses this to create a unique discovery tool. The traffic graph is very useful for advertisers, product research and competitor research. You find complementary products.

To learn how to redirect Amazon Traffic: https://www.smartscout.pro/traffic-graph

SMARTPODCAST20 for 20% off!

View Details

I talk with a long time wholesale expert Dan Meaders who has been a pioneer in teaching other people about the wholesale model of selling on Amazon. His story is uniquely inspiring and I try and figure out what more we can learn.

Dan and his business partner Dylan are actually hosting a Free, Live Workshop event coming up this month where they'll be teaching the reverse sourcing wholesale method they use and much more. Their workshop will be February 17-19. You can register for the the digital live workshop for FREE by clicking the link in the show notes or by going to thewholesaleformula.com/smartestseller

View Details

We are looking to get our business VAT compliant and so I talk with hellotax that specializes in this service for european Amazon sellers. Czech it out!

View Details

Chris Mccabe is a former Amazonian on one of the if not the premiere expert on Amazon compliance. When my team is looking for expert advice, we turn to see what Chris has to say. To learn more about how to keep our account up, check out https://www.ecommercechris.com/

View Details

Today I talk with seller snap, a premiere repricer and talk about the ideas that go into making sure that repricing is in the best spot possible for your products.

View Details

I have personally learned some awesome ideas of advertising on Amazon from Destaney Wishon. That's why I'm pleased to bring her onto the show and figure out how to grow and scale advertising. Her stories about how small brands really take it to the limit against larger brands is inspiring on its own.

View Details

Greg Elfrink with the empire flippers team has seen some unexpected growth in 2020. With Covid and the new money that is entering the space it was a delight to hear about the interesting ways that they've seen growth. I personally really enjoyed using empire flippers and learned as much on the show. Enjoy!

View Details

I was recently asked all the jobs that I've outsourced. This episode I explain away all the things that I do to grow BuyBoxer.com and smartscout.pro. The key is I don't do it myself but figure out ways to delegate tasks to others that are more skilled or have more time!

View Details

Here we are in December and I have several big things that I'm pushing through that can help you learn about scaling your Amazon business.

View Details

Nachmann combines Amazon book keeping with software to create connectbooks. Check out this episode and your way of getting a 60 day trial on this.

View Details

What do 15 million TikTok views do for your Amazon product? Well tune in with someone that accomplished this with BuyBoxer's top product from Bondic. A single video turned our product from rank 1500 to rank 100 and put our team to work throughout the holiday season. We talk about perspectives on what can lead to a successful video strategy and how to work with influencers.

View Details

A lot goes in to making sure that you're priced just right. You don't want to give up margin, but you also don't want to give up sales. Over the years there's many things I've learned to ensure we have full margin here.

View Details

Josh and Colin of Premara group talk with me about the details of purchasing Upstreet brands. This is a private label focused group of products with big upside for the future. I talk about the rationale of why we did it, and what working with a broker can do to help bring in sales.

View Details

Paul Harvey with sellerchatbot.com. I have yet to truly unwind the power of using a chatbot for connecting with potential shoppers for our Amazon products. Paul has some expertise here and shows the difference between seller chatbot and manychat.

Check out their website at https://www.sellerchatbot.com/

View Details

I meet with Jon Reyes of ecomvids.com. I love Sponsored Brands Videos and so I decided to bring a professional on to talk about how they can create unique branding opportunities and really make a product pop. Jon has made thousands of videos and knows how to make a good video better.

Check out his instagram @ecomvids

View Details

I have the popular youtuber and Amazon Seller Trevin Peterson with me on the show and we talk about how to select great products on Amazon and how to know if you've got the one.

View Details

I recently launched some new software and want to share it with all of you. This is what we use to find new brands and is exactly what many Amazon sellers are looking for. How can you be sure that you have found the best? With this tool, you don’t have to fly to trade shows or worry about leaf sourcing to figure out what brands are the best for your category. You get straight to the source and drill down to the best of the best. This tool will help you find the top brands and may even direct you to my own business, Buyboxer, but it won’t be biased because it’s going to help you find what you need.

What this is 2:02
How this is going to help you 4:35
Discount 9:37

“Going head to head against Amazon means lower margins, and this will help you look the other direction. That alone would save you and your sourcing hours at a time.” 3:38

Coupon code: smartpodcast
Website: smartscout.pro

Social
https://www.instagram.com/smartestseller/
https://www.buyboxer.com/

Send Scott an Email: scottneedham@buyboxer.com

View Details

I have with me today Mac Schlesinger, CEO and Founder of Best Seller Listers Inc, whose mission is to empower Amazon sellers with the right services, tools, partnerships, and insights for greater success. He gives us some insight into what an A level business would look like, such as needing to be able to get back to the customer with an actual person rather than a bot. Mac suggests laying out the words on your graphic overlays differently than how you do it in your other listings. Customers don’t want to read a page of words and this is why it’s important to focus on EBC, or to make your page look nice and portray your content in a clear and simple way. He tells about using giveaways to boost your brand awareness and get the word out about your products/business.

The difference between B level and A level content 2:09
Graphic overlays 12:03
EBC, Enhanced Brand Content 15:26

“Every writer that I hire, every graphic designer that I hire, I usually go through 10 to 15, sometimes more, until I find the right one because it really has to match my style. When I deliver a listing, it has to be unique.” 28:25

Follow his whatsapp at: 845-288-1740
website: https://bestsellerlisters.com/
https://www.linkedin.com/in/macschlesinger/

Social
https://www.instagram.com/smartestseller/
https://www.buyboxer.com/

Send Scott an Email: scottneedham@buyboxer.com

View Details

Today I talk with Chris Shipferling, from Global Wired Advisors, a leading Digital Investment Bank focused on optimizing the business sale process. Years ago, selling an Amazon business was a far cry and wasn’t so easy for people to do, but now it’s much more common and Chris’s company makes the whole process a lot smoother. He recommends getting yourself a good bookkeeper and keeping track of your spending, as well as your tax returns in order to raise the value of your business. After financial organization, you need to ask yourself, what is the goal of your company? We discuss the importance of establishing your brand and having your goals set, so that your product doesn’t look like something you just pulled out 20 minutes before launch. We learn some new terms such as average order value, lifetime value, and consumer acquisition cost. Chris tells us it’s better to spend more on a higher quality firm because it can be the difference of millions of dollars in an acquisition.

Global Wired Advisors’ focus 2:25
What should people do now to increase the value of their Amazon business? 11:47
AOV, LTV, and CAC 21:19
Agregator 30:40

“Who you choose as your intermediary to take you to market, the firm that you choose to represent you in your transaction and your sale, it matters a lot, so don’t take that lightly. And don’t do it on a bargain basis. Don’t say ‘Well this guy is cheaper than the other guy.’ You’re talking about the difference of millions of dollars at stake. I think I want to put it in the hands of somebody who actually has the acumen, has the experience, and knows what they’re talking about.” 28:43

Get a valuation at GlobalWiredAdvisors.com

Social
https://www.instagram.com/smartestseller/
https://www.buyboxer.com/

Send Scott an Email: scottneedham@buyboxer.com

View Details

In this episode I talk briefly about sponsored brands video, also called video and search, which requires brand registry to obtain, but really allows you to grow your brand. This is a video that will automatically play on the side of your customer’s screen on their phone in order to capture their attention. It has helped my business immensely and I recommend you learn more about it, and then use it for your own business.

Sponsored brands video 1:25
Placement 2:47
Why it’s important to use 5:34
How to make these videos 6:41
Scaling this feature 8:50

“I’ve covered Perpetua quite a bit on video and I really enjoy using the software, but its sponsored brands video was actually a value that I didn’t really use until about month three or four. And now that I run it, I’m telling my team we need to be running this all over the place. This is very effective. It really makes our brands look strong 8:19

https://www.instagram.com/smartestseller/
https://www.buyboxer.com/

Send Scott an Email: scottneedham@buyboxer.com

View Details

Today I speak with Robert Wright, a private label protection lawyer who has helped hundreds of clients across the globe protect their intellectual property on Amazon, Shopify, and other e-commerce platforms. We discuss how the business of Amazon is a warzone and you need to protect your assets, doing what’s necessary to limit your liability. We talk about bulletproofing your brand, which means choosing a trademark that functions as a trademark and that’s available. We mention domains and that you should see if your name is available as a domain, and then Google your brand name to see if anything pops up there. Copywriting is another important step of protecting your business necessary to keep you from future trouble. I tell a story about when I got sued and ended up just reaching a settlement with the plaintiff because of how much goes into a lawsuit, making that the better option.

Robert’s blueprint to help sellers 1:21
First and second steps of the blueprint 7:55
Where to check if a trademark is available 10:40
Third step 11:58
My story of being sued 22:23

“So many people when they launch a business, an Amazon business in particular, they think it’s just a set it and forget it sort of thing. ‘OK, I got the account, I got the trademark. Now I’m just adding products and I don’t need to do anything else.’ Nothing could be farther from the truth. If you’re not always kinda managing and tending your business, making sure that the rights you’ve secured aren’t being infringed upon, aren’t being stepped on by other people, what are you doing? Business is war and it’s death by a thousand razors out there.” 21:40

https://www.privatelabelprotection.com/welcome
https://www.facebook.com/groups/830794267074638/
https://www.instagram.com/smartestseller/
https://www.buyboxer.com/

Send Scott an Email: scottneedham@buyboxer.com

View Details

In this episode I talk to the founder of marketplacedistri.com, a European company that helps brands reach their potential without investing in infrastructure, Stef Van Boekel. He works in the European market in countries such as the UK, Germany, France, Italy, Spain, the Netherlands, and soon they will be in Sweden and Poland. We discuss the advantages of working in the European market place and what Stef does to focus on his market in these various countries. We talk about what this market needs and the different issues that rise up, such as the language barrier between countries and how to tackle that. You also have to have people that understand the different cultures so you can work together more fluidly.

The importance of customer experience 7:15
Active buyers in the market 9:52
Some real opportunities for listeners 15:30

“Amazon or Marketplace are not a side project. They require different skill sets. So don’t try to find a European manager or marketplace manager because they won’t be able to understand everything. Next to that you have the translation side of things, etcetera. So my advice is to work with a local experience partner that has already everything for infrastructure and is focused on building brands on marketplaces. Then you are ten steps ahead. Your investments are much more at the end. The chances of succeeding are also higher.” 12:33

www.marketplacedistri.com
https://it.linkedin.com/in/stefvanboekel

https://www.instagram.com/smartestseller/
https://www.buyboxer.com/

Send Scott an Email: scottneedham@buyboxer.com

View Details

Today I talk to John Ghiorso, host of the podcast called E-Commerce Deep Dive and founder and CEO of Orca Pacific. John started his agency in 2008 and has been able to see a lot of changes and see the whole business evolve over time and therefore has a lot of experience with Amazon. We talk a bit about rules that Amazon sets and that ultimately they make the calls, so we have to abide by their rules or deal with suspensions. John explains the differences between larger brands and smaller brands and how some brands can be undervalued, which is where he can come in to help the company grow to the value at which they ought to be. We talk about advertising and what videos should show, avoiding long dialogues that don’t get to the point. We also discuss product placement and the things you have to do in order to get your product ranked at the top of the competition.

How John has felt with all the recent Amazon success 1:24
How he helps different sized clients 7:53
Two big issues that John sees with brands 11:37
His favorite advertising placements 14:33

“There’s no hack where you can spend this much and automatically get the first spot. You have to do everything else right, or as well as the competition. So you’re right, you need to have the same engagement rate, conversion rate, add to cart rate, amount of reviews. Amazon still factors all of that into the relevancy ranking, but then if you’re able to sufficiently bump up glance views via paid, assuming everything else is equal and all of the sudden you have more glance views than a competitor, that should put you above them.” 19:59

www.orcapac.com

https://www.instagram.com/smartestseller/
https://www.buyboxer.com/

Send Scott an Email: scottneedham@buyboxer.com

View Details

In this episode we talk to Matt Wiklund, co-founder and COO of Ad Advance. We talk about how Ad Advance combats other companies coming in on your product page and leaching potential customers from your products by showing and only promoting the same brands for a specific product in order to increase their own sales. We discuss separating your different ad campaigns to test different strategies and see what works best. We talk about substitute products versus complement products, where substitutes are products that can replace the products people are searching for, and complements being products that can go with the product for which customers are looking. Matt tells about the strategy to show lower priced products first, and then to show similar/related products of a slightly higher price and quality to upsell customers.

Listing Defense Strategy 2:38
Segmentation 6:10
Example 11:10
Ads vs targets 15:28
Get a hold of Matt or his team 24:24

“We have ads, and then we have targets. Our goal is to have ads for our products, or our other products, which show up on their product detail pages. Choosing which ads are going to be displayed on which product detail pages is an important part of this process. So there’s product grouping. That would be choosing products with similar attributes like the substitute model that I spoke about. And then the targets under a substitute model would be equivalent to your ads essentially. So you got 20 pairs of black sunglasses and you target your 20 pairs of black sunglasses. And they’re very similar, so you tend to see a really high conversion with that approach.” 15:32

https://www.reddit.com/r/FulfillmentByAmazon/comments/hjenkp/listing_defense_cross_promotion_using_product/
https://adadvance.com/

Social
https://www.instagram.com/smartestseller/
https://www.buyboxer.com/

Send Scott an Email: scottneedham@buyboxer.com

View Details

Today I talk about some of the ideas that can really get the creative juices flowing and about some of the things that I’m implementing and never thought I would have done. There are certain times in business when we say “Wow, I should have been doing this a long time ago.” That’s something you want to be saying often. In past episodes, I go over many things that will help you in your business and one of the words I use is scale, which is something you should be focusing on often. I discuss the three categories for working smarter in your business. 1) Education 2) Technology 3) Delegation. Don’t stop learning and the fact that you’re taking the time to listen to this podcast is a step in that direction, but don’t stop there. Research, google things, watch Youtube, reach out and get connected by networking with people that are educated already in this space. I talk about the different technologies I use to help my business such as Perpetua. Getting the right technology and tools to market and run your business isn’t any less important than education because it can really make things run smoothly and help your business grow. I use a tool called Loom that helps me record and upload trainings for my employees, and I never have to give this training ever again because the recording will always be there. The bigger your company, the more your time is worth, making delegation crucial for the growth and scale of your company. Consider paying other people to do what they do best in order to make your company smarter, so that you can focus on the bigger tasks and portions of your business.

3 categories for working smarter 6:21
Technology 10:15
Delegating 12:01

“I don’t think anyone can argue that this isn’t a form of working smarter, which is doing these three things. Educating yourself, implementing technology, and then delegating. You’ll be able to avoid what I felt in 2014. A fatigue, a lack of focus, because at that time I wasn’t creating value.” 17:36

https://www.instagram.com/smartestseller/
https://www.buyboxer.com/

Send Scott an Email: scottneedham@buyboxer.com

View Details

Today I interview Joseph La Selva from Perpetua, an optimization and enablement tool for Amazon advertising. Perpetua tries to combine the power of human intelligence and always-on optimization to drive the best performance in advertisement campaigns. Joseph tells us a bit about how it works, starting with a goals based software, which first will identify some strategic parameters, outline a few constraints, and then allowing the ad engine of the software you’re using to work toward maximizing your sales within the parameters within which you have set. We talk about Perpetua figuring out how to ramp down on your ad campaign spend within the first 48 hours of creating new campaigns. It takes a lot of the pressure and stress off of you because you don’t have to worry about your ad campaign. We discuss bid adjustments and what Perpetua does to adapt and how it optimizes toward your customer base. This system is really algorithmic focused rather than formulaic, which reduces your bid price over time. We talk about keyword boosts allowing you to identify the keywords that are most strategic to you so that you can pluck them out of that broad 30% A-cost bubble and allows you to apply placement multipliers for those specific keywords that you’ve added to the keyword boost.

Guest intro 1:06
Perpetua uses a goal oriented approach 3:43
Bid adjustments 11:12
One of the strongest features of Perpetua 16:19
Key word boosts 21:10
Coupon code for 50% off your first two months 24:49

“For the first time I get to stop worrying about the weeds of managing advertising. The idea of creating a new set of campaigns feels enjoyable, whereas with other tools it feels like work. It feels like something I have to check in on, or that when I do I see things that I have left.” 19:19

https://ca.linkedin.com/in/joseph-la-selva-73a12055

https://www.instagram.com/smartestseller/
https://www.buyboxer.com/

Send Scott an Email: scottneedham@buyboxer.com

View Details

Today I start off by discussing how important it is to educate yourself and that the purpose of this podcast is to help you learn and be prepared for your own business. I discuss what’s going on right now in our economy. Amazon fulfillment centers are overflowing and products are getting restrictions on what we can send in to Amazon. I talk about how much the centers have grown this year versus how much they have grown in the past. I talk over what you should be doing right now to react to this explosion of growth. I give advice on some things you should be doing, such as checking on your inventory frequently so that you don’t forget what you have and miss opportunities to sell. I discuss the pandemic and that it isn’t going to go away soon, but we at least have a few more months, meaning Amazon likely will continue to grow and E-commerce will continue to do really well. I talk about the buy box and how things have been changing in favor of larger companies. I bring up the issue of how much power Amazon has gained and equality in the marketplace.

Recap of how we got where we are with restrictions 2:12
What you should be doing to react to the explosive growth of Amazon 5:12
Larger sellers with larger feedback scores get more of the buy box 10:15
Equal marketplace and the congressional hearing 12:10

“Understand that Amazon this last year has opened up 50% more fulfillment center space in just a year, and it’s already filled it up. I don’t know if that rings a bell to you, because it should. We’re talking about the best logistics network in the world grew by 50% percent in a single year.” 3:58

Social
https://www.instagram.com/smartestseller/
https://www.buyboxer.com/

Send Scott an Email: scottneedham@buyboxer.com

View Details

Sometimes requesting for a refund can get you a lot of money. This is one of the things Scott has learned as he has been an Amazon seller. Amazonlit made their first million in 2015, which was all retail arbitrage. Trademark infringement has become a bigger issue over time. Now they pay more attention to this problem and they have drastically reduced those claims. 9 times out of 10, people you talk to over the phone will not be a jerk. If a certain brand complains, you can get them on the phone and sell the products back to them or work out a deal. Having a little bit of personality doesn’t hurt when trying to sell. Never take a no as a hard no. Brands can turn into your suppliers years down the road after having said no to you. Their sales have gone up as their inventory has increased. As companies have been growing online, they need more sellers, so keeping a positive communication with them has caused them to reach out down the line. Erik and Sebastian have created a mastermind group for Amazon sellers to provide the knowledge they need to become successful. Amazon is large enough that everyone can get a piece of the pie. Their mastermind group covers everything an Amazon seller will need to make their business as efficient and lucrative as possible.

Their first million 2:53
Pivoting - the word of 2020 16:44
Sharing secrets doesn’t negatively impact your business 20:56

“We use keepa and we look at that third chart, the offer listings. And when we see that there’s a dramatic decrease that happens and the sales rank hasn’t decreased as well at the same time… if the sales ranks stays the same, or goes up and the offers slide down drastically, then that tells us an IP was filed at that time.

Follow Eric Castellanos and Sebastian Quik:
Instagram: @Amazon_lit
amazonlit.com

https://www.instagram.com/smartestseller/
https://www.buyboxer.com/

Send Scott an Email: scottneedham@buyboxer.com

View Details

You make money on the buying side. Scott has been profitable from the start. From day one, they have been making purchases that are more valuable on the streets than from where they bought it. Scott went to China and spent a lot of time with a Chinese supplier. This built a strong relationship and made them eager to do business with one another. Don’t give people an out, or an opportunity to say no by posing the wrong questions. Think about what they care about. If you can solve your suppliers’ problems, then there’s no reason they will say no. Invest in relationships with your suppliers if you want the best results. People like to think they’re unique, so let them prove it to you. Ask yourself how you’re adding value to their brand. Write yourself a script to help you hit your best points and help them talk about themselves. Get talking a lot on social media. People are often willing to share their suppliers. Go back and listen to previous episodes. They have proven very useful and lucrative for Scott’s listeners.

Trip to China 2:38
Don’t make this mistake 6:35
How to get the best prices 8:08
Something to help improve your calls 14:51
Using Instagram to get suppliers’ names 16:36

“You should not forget this. If you are hungry for someone’s products and their business, you can prove to them that you will make their product pages better. You’ll invest in their brand, you’ll create bundles, and kits, and variations. And all of that to increase the exposure. The likelihood of shoppers purchasing that brand.” 11:31

https://www.instagram.com/smartestseller/
https://www.buyboxer.com/

Send Scott an Email: scottneedham@buyboxer.com

View Details

In today’s episode, we hype up our upcoming episodes and invite the listeners to stay tuned. We talk about how scaling and growing your business is made easier on Amazon. We talk about how we’ve scaled our own business. Scott announces a tour of BuyBoxer’s warehouses, facilities, and distributions teams in Logan, Utah and Indianapolis at the end of August (reach out to Scott at scottneedham@buyboxer.com, or find him on instagram). We’ll explain ways we cut our shipping costs, as well as explain our software and ordering systems. We then discuss scaling your business with Amazon FBA within 4 categories: sourcing, inventory management and ordering, Amazon marketing, and distribution. We explain how we have built custom software to scale our business from $2 million in sales to $60 million. We announce that we are going to start licensing that software out. We compare our software to the Bloomberg Terminal, and explain how useful it can be to anyone trying to scale within Amazon FBA. It works well for larger teams trying to save on time. We finish by sharing the features of the software, announcing that if you mention this podcast, you’ll receive 10% off the beta suite.

Exciting Things To Come On This Podcast! 0:27
Scaling Your Business; Come Tour Our Warehouses! 1:31
Amazon FBA Announcement: We’re Licensing Our Software Suite!! 7:07

“Once you start to use it and see it in action, you will start to see these efficiencies, and how you can manage dozens, hundreds of skews across different suppliers and really see what’s going on. You can find out what’s your worst performing inventory and how you can improve it. How do you do reorders on a timely basis, and get inventory just in time?” 11:51“

Social
https://www.instagram.com/smartestseller/
https://www.buyboxer.com/

Send Scott an Email: scottneedham@buyboxer.com

View Details

Today, Scott breaks the fourth wall and is completely transparent as he talks about his podcast. He tells us his reasons for starting the podcast, which includes greater visibility for his company and its investments. He shares how he realized its potential as a valuable marketing tool after he saw the attention he got from a Reddit post he made. He explains the value and insights he tries to share, and what his strategy is with his show, trying to cover topics and disclose secrets that will be impossible to ignore for any seller trying to get ahead with their business. Scott then answers the question, ‘Wholesale or Private Label?’ He explains the advantages, advanced strategies, and challenges involved in both. He shares how if you’re able to distill what happens on Amazon into the discoverability of a product, the click-through of a product, and your ability to convert them, then you will be prepared to dissect any tool out there, and it will change how you organize your business. He explains the value of coupons in increasing your click-through rate. He shares the news that NARF (Amazon’s North American Remote Fulfilment Program) is live and operating again. He finishes the episode by announcing that he is beefing up his Youtube content, and promises that the best is yet to come in valuable content designed to help increase your profits.

Why This Podcast? 0:36
The Value We Offer With This Podcast 5:31
Wholesale or Private Label? 7:31
Breaking News: NARF is Live Again 14:28

“My company has gone in a lot of different directions -- I have a lot of insights. We have wholesale business. We have private label. We’re actually in the process of launching a new brand (I was looking at logos this morning). We have an agency with a marketing team and an account management team, we have a dev team, and now, we are pushing out content.” 4:15

Social
https://www.instagram.com/smartestseller/
https://www.buyboxer.com/

Send Scott an Email: scottneedham@buyboxer.com

View Details

In today’s episode, we talk with Ken Kubec from Thrasio (https://www.thras.io/), a fast-growing acquirer of Amazon FBA businesses. He explains the growth and development of Thrasio, as well as its structure and operation. We talk about the advantages of acquiring businesses as opposed to starting them. We discuss the red flags when doing due diligence with suppliers. We explain how Thrasio will turn away brands employing black hat tactics such as review manipulation. We talk about hero skews as an ideal quality for businesses that Thrasio acquires, as well as acquiring brands working with brokers. We break down market multiples and earn-outs for the listeners, explaining how you can maximize these when you sell your business. We clarify that Thrasio works exclusively with private label products. Ken shares the strengths and expertise of his company’s team, and how that gives them confidence to be bold and decisive with growing businesses and dealing with risk.

Origin and Future of Thrasio; How Thrasio Operates 1:47
Due Diligence With Suppliers; Which Brands Does Thrasio Look For? 5:57
Maximizing Your Market Multiples; Sellers, Post-acquisition 16:51
Dealing With Risk; Growing Businesses 22:13

“So that’s a normal market multiple, depending on your size, growth trajectory, recent trends, etc.” 17:52

Email Ken: ken@thras.io

Social
https://www.instagram.com/smartestseller/
https://www.buyboxer.com/

Send Scott an Email: scottneedham@buyboxer.com

View Details

Today, we discuss Intellectual Property in the context of increasing the value of your Amazon business . We talk about copyright protection, design patents, and utility patents, clarifying that while copyright technically exists immediately after creation, it is worth the effort to officially attach intellectual property to your products to make them defendable. We talk about how this applies to the increase of sales in puzzles we’ve seen since the beginning of the COVID-19 pandemic. We also discuss how to create successful content referencing million dollar industries without infringing on copyright.

Protect and Benefit From Your Design, Creation or Product 0:46
The Example of Our Puzzles 7:21
Riding The Wave of Million Dollar Industries 11:41

“I really like the idea -- we are launching some of our own products -- to always attach and add some intellectual property that makes it defendable, because we’ll be able to remove counterfeit or inauthentic products much easier.” 6:58

Social
https://www.instagram.com/smartestseller/
https://www.buyboxer.com/

Send Scott an Email: scottneedham@buyboxer.com

View Details

Today’s episode covers all things Amazon DSP (demand-side platform) with George Meressa from Clear Ads, an AdWords agency that helps businesses attract new customers and increase sales. We discuss what Amazon DSP is, how it is different from Sponsored Products, and the advantageous data and re-marketing features it provides for creating custom audiences. We talk about how you can start using Amazon DSP through 3rd party agencies like Clear Ads. We speak about some of the bugs that Amazon is working on with DSP (such as attribution issues), and invite you to find out more about advertising by going to https://www.clearads.co.uk/.

What is Amazon DSP? 2:55
How Can I Start Using Amazon DSP? 12:39
Data, Metrics, and Advantages of Amazon DSP 15:50
Get Inside Info at https://www.clearads.co.uk/ 20:39

“It allows you to capture every other ASIN that sells similar items to you and allows you to re-engage with that audience.” 6:45

Social
https://www.instagram.com/smartestseller/
https://www.buyboxer.com/

View Details

In today’s episode, we talk with Benjamin Faw, co-founder of BestReviews, a very successful product review company. We talk about how review sites work and the process of getting into Amazon’s Onsite Associates program to bring outside editorial into an Amazon search result. We discuss how this program can increase search volume and sales on a successful product, as well as help take the value of your brand to the next level. We give pointers on how to place your product on a review site, as well as how to determine which site will be most advantageous to you.

Growth of Review Sites; Onsite Associates Program 3:01
How Onsite Associates Can Multiply Your Search Volume and Sales 14:15
Getting Your Product on a Review Site 18:02

“Amazon wants people to search for products within their search engine. They don’t want people leaving and going to Google to look at review sites and generating traffic outside of Amazon, when they can capture most of that inside Amazon.” 7:18

https://www.linkedin.com/in/benfaw

Social
https://www.instagram.com/smartestseller/
https://www.buyboxer.com/

View Details

Today, we talk with Paul Rafelson, founder of the Online Merchants Guild, a trade association that gives online merchants a voice. We talk about the achievements of this group, including their instrumental role in the launching of the AB-147 bill and fighting for marketplace facilitator’s laws in 39 states. We talk about Amazon’s “scapegoat” approach to price gouging enforcement. We talk about OMG’s unique and valuable services to the seller community, as well as the affordable and important resources offered at https://sellerbasics.com/. We discuss the need for giving small businesses and sellers a voice in legislation, and share how you can join OMG’s cause.

What is the Online Merchants Guild? 1:27
Extraterritoriality in Price Gouging Enforcement 10:32
What The OMG Can Do For You 20:52
Importance of Giving Sellers a Voice 27:17

“It’s a huge benefit for me, as a seller. If I were to, say, start another business, I don’t have to figure out the sales tax issue again, and register in other states. I really did worry -- we’ve done a few million dollars in sales in Pennsylvania over the years -- that they would try to collect on that retroactively.” 7:09

Reach Out To OMG: https://onlinemerchantsguild.org/
Email Paul: paul@onlinemerchantsguild.org
https://sellerbasics.com/

Social
https://www.instagram.com/smartestseller/
https://www.buyboxer.com/

View Details

In today’s episode, we talk with Larry Lubarsky, AKA “Watch Me Amazon,” who has launched the influential Wholesale Academy program. We start by discussing how the coronavirus has affected Amazon sellers. We talk about best practices with pricing and how to work with account health reps to prevent suspension. We talk about best tactics with negotiating discounts with vendors. We then discuss the benefits and opportunities overseas with Amazon in Europe, as well as the best way to start selling in foreign marketplaces. We wrap up by talking about Wholesale Academy and why Larry considers it to be one of his proudest achievements.

What A Time To Be A Seller! Effects of COVID-19 On Amazon 1:13
Repricing; Negotiating Discounts With Vendors 6:30
Success In The FBA Model Overseas; When To Hire a Pro 27:22
About Wholesale Academy 43:59

“Every time we set a maximum price on a skew, we actually go on the listing, we look at the Keepa chart, we look at the product’s history, and...we look back at the last year and set a maximum price that’s realistic for that particular product.” 8:35

Social
https://www.instagram.com/smartestseller/
https://www.buyboxer.com/

View Details

Today we talk with Bradley Sun From Helium 10, a software provider, about launching products on Amazon. We discuss how the Coronavirus has affected launching products, pointing out that to launch a product, you need to be looking at historical data of its past performance. We talk about Helium 10’s Project X on Youtube, as well as how Helium 10 is supporting categories whose sales are significantly down due to the effects of the pandemic. We talk about the unique tools of Helium 10 in helping you market on Amazon, such as keyword tracking and the reverse ASIN tool, among many others. We finish by discussing the Freedom Ticket program for new sellers and how Helium 10 covers the cost for that program as part of its package. We finish by offering the listeners of this podcast one of 2 coupon codes: Use BUYBOXER 50 for 50% of the first month, and BUYBOXER 10 for 10% off the first year subscription.

How Has COVID-19 Affected Launching Products? 1:06
Helium 10 Has The Tools To Help You Nail Your Marketing 10:58
How Helium 10 Helps New Sellers Get Their Start 23:546
Special Offer For Smartest Seller Listeners 26:33

“If I’m going to put some capital and some risk into something, I’ve gotta look at its evergreen status. Was this a good product pre-coronavirus? Is this a good product throughout the year, or is it seasonal? And without that historical data, you will get stuck.” 3:11

Reach Out To Bradley: https://www.facebook.com/groups/Helium10Users/

Social
https://www.instagram.com/smartestseller/
https://www.buyboxer.com/

View Details

In today’s episode, we talk with Jeremy and Andy from Veriship, a UPS and FedEx audit company that bought Scott’s company, Valence. We discuss how the coronavirus pandemic has affected shipping. We explain what kinds of audits Veriship performs and why their services are of value for your Amazon business. We discuss the One Rate Program and Seller-Fulfilled Prime. We end with a discussion about how shipping is a major part of your company’s brand, and offer the listeners to this podcast a special rate with Veriship at this link: https://info.veriship.com/smartestseller

How COVID 19 Has Affected Veriship and Shipping 2:20
What Veriship Can Do For Your Business 5:53
Breaking Down Carrier Pricing Agreements; FedEx One Rate 11:26
Shippers Represent Your Brand -- Hold Them Accountable 20:41

“In the world that we live in nowadays -- even before the coronavirus pandemic started to break out -- controlling your cost is the number 1 key. The cost of shipping has the tendency to go up, year over year -- the carriers are raising their rates. And E-commerce shippers are popping up. It’s never been easier to start an online company than it is right now.” 9:35

Social
https://www.instagram.com/smartestseller/
https://www.buyboxer.com/

View Details

Today, we talk all things seller performance with Lesley Hensell, co-founder and co-owner of Riverbend Consulting (http://riverbendconsulting.com/). We discuss account suspensions and how to react if this happens to you. We give insights into some of Amazon’s procedures and processes with price gouging and suspensions. We talk about the many measures Riverbend takes to help sellers in a variety of situations. We discuss suspensions of single ASIN’s, and also give important advice for writing appeals. We invite you to learn more about Riverbend’s services.

"Go here to contact Riverbend now"
https://www.riverbendconsulting.com/what-we-do/amazon-account-suspension-bb-refer/

How Amazon Works With Suspensions 1:52
How Riverbend Helps You Deal With Account Suspensions 9:56
ASIN Suspensions; Admit When You’re Wrong 20:29
Learn More About RIverbend Consulting 30:04

“We’ve talked to them about changing the way that they do their pricing structure, because some do everything based on a percentage above cost of goods sold, and that’s how they decide what their price point is.” 14:23

Talk With A Consultant! 877-289-1017

Social
https://www.instagram.com/smartestseller/
https://www.buyboxer.com/

View Details

Today Scott talks about what he’s doing with his business to take advantage of and reduce the risk surrounding the changes that have taken place in Amazon due to the COVID-19 pandemic. We talk about the categories that are doing well right now, such as crafts, puzzles, musical instruments, and home gym products. We also discuss how Amazon and BuyBoxer are adapting to the pandemic, and talk about small business loans such as the disaster grant and disaster relief loan, as well as the Payroll Protection Plan. We finish by discussing what you should be thinking about for the future as an Amazon seller, and wish you and your business the best.

Price Gouging vs. Repricing 1:00
Transitioning Our Categories: What’s Stocking Out 4:26
How Amazon and BuyBoxer Are Adjusting to Change 6:50
Predictions and What You Should Be Thinking About 11:34

“So I hope you are starting to strategize how you’re going to come out of it. Businesses are going to be hurt, and, I’d hate to point it out, there’s going to be opportunity. And I do think that some of the biggest opportunity is in E-commerce. And so, in 6 months it’s a better time to launch a product than last year -- I think there’s going to be a major shake-up.” 11:08

Social
https://www.instagram.com/smartestseller/
https://www.buyboxer.com/

View Details

Today we interview one of our most tenured employees at Buyboxer, Michelle Kartchner, Director of Client Services. She works with suppliers and distributors, and explains the ins and outs of that process. We discuss the importance of building trust with shipping companies on Amazon. We talk about what makes a brand successful on Amazon, including channel control, investing in advertising, and having winning skews. We emphasize the importance of getting first reviews right, careful pricing, and a thorough understanding of Amazon to ensure the success of brands. We also talk about how consistency is one of the most important keys to build trust with brands. We discuss other important services such as cleaning up product pages and advertising. We finish by inviting you to find out more about Buyboxer’s approach to Amazon Compliance at https://www.buyboxer.com/healthyaccount.

Building Relationships of Trust In Amazon Shipment 1:03
What Makes Brands Successful; What Makes Brands Fail 7:17
The Importance of Consistency 15:00
Cleaning Up Product Pages and Advertising Make You Valuable 20:39

“We pride ourselves on being the Amazon experts. That’s why we get hired, and why brands bring us on to help them out. And when they don’t hand over that trust to us to actually do the work we were hired to do, it really inhibits what we can get done.” 14:41

Social
https://www.instagram.com/smartestseller/
https://www.buyboxer.com/

View Details

Today we interview Todd Snively and Chris Keef, two Amazon Wholesale professionals. We discuss how the current global pandemic has affected E-commerce on Amazon, and warn against trying to capitalize on products that are currently under the microscope. We share that FBM is now a wide-open opportunity, and advise that sellers look out for products that are further down on the bestseller rank but are rising in demand. We discuss how the wholesale model can involve much less risk than private label. We give advice for those who struggle with sourcing, and point out that data is the key to finding the most profitable products. We discuss how Amazon giving scrutiny is a good sign that they can adapt and implement policy quickly during uncertain times. We invite you to reach out to www.wholesaleproductmastery.com/info to see how they can help you.

-Covid-19’s Impacts on E-commerce 1:15
-How Amazon is Moving Forward; The “Unsexy” Approach; Reducing Risk 8:31
-Advice For Those Struggling With Sourcing; Amazon’s Efforts to Build Trust 18:24
-How wholesaleproductmastery.com Can Help You 30:05

“The inventory turns that we can get at any given time with private label, it was 3, 4, maybe? We’re gonna take that investment and maybe get 3 to 4 times on it. In the wholesale model you should get 12, 14, 15? I mean, you can turn that same investment so many times because they are U.S. based suppliers. You’re only holding inventory on hand 2 and a half weeks, 3 weeks? You don’t have to float an entire container load’s worth of stuff for your inventory. So, I made that switch for those reasons among others, and it’s certainly paid off handsomely.” 16:56

Social
https://www.instagram.com/smartestseller/
https://www.buyboxer.com/

View Details

Today’s episode is about a tool that can be a game changer for wholesalers and resellers. We interview Tom Myers from the Wholesale Inspector, an online tool which helps the seller find the best opportunities from among hundreds of UPC’s. We talk about the features and data points of wholesaleinspector.com and how they were developed, as well as new features that are about to debut. We also give pro tips on how to use Wholesale Inspector, including double checking the numbers of bundle packs. We invite the listener to get their FIRST MONTH FREE at Wholesale Inspector by following this link: http://wholesaleinspector.com?fp_ref=smartestseller

-The Features of wholesaleinspector.com 4:14
-First Announcement of Brand New Feature; Bundle Packs 10:12
-Offer For Listeners of This Podcast; Benefits of W.I.’s Unmatched Speed 16:43

“Say your supplier calls up 8 o’clock in the morning saying, ‘Hey, Scott, we’ve got this super good deal list going on right now! Limited stock, though, so first come, first serve.’ And you’re like, ‘Oh, great, I’m gonna go run this!’ And you go to your competitor’s tool and you upload it, and you wait 10 hours to get your results. By the time you put your PO. in, those things have sold out already. But with Wholesale Inspector where it’s nice and fast, you can run the list, get the results back in a couple minutes, and have your PO out within half an hour, and be the first to jump on some of those nice deals.” 17:40

https://wholesaleinspector.com/

Social
https://www.instagram.com/smartestseller/
https://www.buyboxer.com/

View Details

Today we talk with Jed Rawson, a grocery expert on Amazon. We talk about the changes that have happened in Amazon since the COVID-19 pandemic. We talk about Amazon Lending withholding money, the spike in demand for food items, and repeat purchase rate and organic review rate as essential analysis numbers for grocery businesses on Amazon. We also talk about CPC in online grocery, and the important, trending terms in the marketplace such as keto and gluten-free. We talk about changes in CPC, data analysis, budgeting, and inventory due to the pandemic. We talk about the advantages of staying 100% on the white-hat side of Amazon selling, even during times like these. We discuss triage as an essential business tactic right now, and give our predictions about the course and potential aftermath of the pandemic.

-Effect of Coronavirus on Amazon 1:39
-Differences From Other Amazon Businesses 7:52
-Unprecedented Changes in CPC, Budgets, Inventory; Price Gouging 14:37
Keeping Up With Demand; Triage; What to Expect 24:43

“Cost-per-clicks for some categories are crashing. And even if it’s a hard good -- like a pet bed -- crashing, and getting a lot cheaper. But the cost-per-click for hand sanitizer, for toilet paper, for like staple goods, is through the roof. And so we’ve had to change our approach and be careful targeting very common, very competitive terms.” 15:12

https://www.rawamz.com/

Social
https://www.instagram.com/smartestseller/
https://www.buyboxer.com/

View Details

In today’s episode, we interview Derek James, an 8 figure private label seller on Amazon and Amazon coach who has made $200 million with all new ASIN’s. We begin by discussing launch strategies for private label products and brand licensing, including the importance of budgeting and category research. We talk about getting returns on your investments both at Derek’s scale and smaller scales. We also talk strategy for lighting deals and other deals. We then talk about removing stress from managing an Amazon business using virtual assistants. We then segue the conversation into Derek’s program for training VA’s. We finish by discussing the importance of quality education from trusted sources to help build your business on Amazon. To get in touch with Derek or to learn more from him, go to https://derekjamessells.com/

-Launch Strategy for New Products; Returns on Investment 2:45
-Deal Strategies 14:52
-Removing the Stress From Managing an Amazon Business: VA’s 24:16
-Where to Go For Advice For Your Amazon Business 30:03

“You have to be clear, in your vision, about what is it going to take, monetarily, to maybe enter this category. What’s my cost of goods? What’s my landing cost? Have I built an ad campaign cost? What’s my creative cost? Am I shooting video? Do I have my trademark already done so I can do enhanced brand content -- EBC, A+ content, all these things. Those are all things that in the beginning we would look at.” 4:19

Social
https://www.instagram.com/smartestseller/
https://www.buyboxer.com/
https://www.instagram.com/amazon8figureseller/?hl=en

View Details

Today we talk with Will Christensen, Co-Founder of DataAutomation. He explains Zapier, an iPaaS (Integration Platform as a Service) that automates repetitive tasks without coding or relying on developers to build the integration. We talk about the unique services that DataAutomation provides using Zapier, including helping you understand how to use the platform to push ahead as well as building applications on Zapier. We make the special offer to listeners that if they email Will at will@dataautomation.com and mention this podcast episode, they can get a free 15-30 min call with DataAutomation to get pro tips on automation and which software piece is best for them. We talk about the advantages of the sessions report and custom fields using Will’s Chrome Extension, Taskrunner, on Seller Central. We discuss examples of other ways to implement this technology for greater efficiency.

-Scale With Automation Using Zapier 1:14
-Advantages of Using Taskrunner; Examples of Creating Efficiency in Your Business 10:04
-Important Principles for Automation 29:25

“If you’re considering automation, the first place to start is to ask yourself, ‘Is it time to automate, eliminate, or delegate?’ 29:25

https://dataautomation.com/

Social
https://www.instagram.com/smartestseller/
https://www.buyboxer.com/

View Details

Today we interview John Eagan, and Rose Del Rio from Flat World Global Solutions. We talk about the effects of the coronavirus on shipping freight internationally. We talk about the current status of freight and shipping, as well as how it’s affecting the market. We then give valuable expert advice for international shipping, covering topics such as customs and duties. One of these tips is to never let manufacturers take control of the shipment, and we explain the reasons why. We break down terms such as DDP and EIN numbers. We discuss the value of freight forwarding services, including the security, peace of mind, and trust they can provide. We talk about the service that Flat World Global Solutions provides in estimating the cost of tariffs in your final shipment cost. We then talk about what you can do to learn more about moving your freight. We emphasize the importance of calling and reaching out to ask your questions and make sure you have your shipping needs covered.

-Status of Freight Ships, Air Cargo, Truck Drivers, and Manufacturers 1:25
-How Freight Forwarding Typically Works -- Expert Advice 6:19
-Importance of Establishing Trust When Shipping 23:05
-What You Can Do To Learn More 32:15

“Make sure that when you find somebody to work with that you are settled -- that you are okay. Because in the life of your shipment that’s at least what? A month? Of traveling if you’re going by sea. You want to make sure that you can sleep at night knowing that your shipment is moving and that somebody is looking out for you.” 25:10

View Details

In today’s episode, we invite the listener to dive into Scott’s new content on compliance, found on buyboxer.com/healthyaccount. The topic of this episode is scaling your business for efficiency to get more value for the time you put into it. We talk about how to best spend your time when scaling your business, including continuously educating your employees and improving technology. We read a review from someone who took simple yet effective techniques from our podcast and applied them to get ahead with their business.

-Intro: Find Out More About Compliance; Find Nuggets From Past Episodes 0:46
-Where to Spend Your Time When Growing Your Business 6:14
-Listen to Past Episodes for More Tips On Using Time More Effectively 17:11

“We’re telling things about Amazon that no one else knows. I got a masters degree in computer engineering, and I’ve poured through all the data points I can find to figure out how to be a better E-commerce professional. And I am trying to turn you guys into that. It takes a lot of different disciplines to be good at this, from marketing, accounting, to logistics. You’re the business owners, those that are listening to this podcast, and you do need a little bit of knowledge on a lot of it. So, I know what it takes to scale, and everything that I’ve told you guys, I stand behind it as things that will only help you get an edge, and to help you scale your business.” 3:10

Social
https://www.instagram.com/smartestseller/
https://www.buyboxer.com/

View Details

Today, we talk with Chase Leavitt, CEO of Upstreet Brands, and cousin of Scott Needham. We discuss the roles and benefits of sourcing agents, who help you negotiate with suppliers and factories. These benefits include simplifying correspondence between you and your supplier, building stronger business relationships, and finding you the right new manufacturers based on your needs. They also help you hold your suppliers accountable for the quality of the product, which is critical for its successful performance on Amazon. We explain how sourcing agents are paid for their work. We talk about how you can find a souring agent that is good for you. We then discuss strategies for staying afloat in competitive markets. We talk about one of these strategies, bundling/variation, in greater detail. We converse about how to prepare your Amazon business for sale, and what to look for when buying an Amazon business. We finish by discussing the benefits of building a business on Amazon.

-Sourcing Agents: Roles and Benefits 2:54
-Cost of Sourcing Agents; Inventory Inspection; Quality Business Relationships 9:14
-Finding a Sourcing Agent; Strategies for Staying Competitive 14:40
-Selling Your Amazon Business; What to Look for When Buying; Building Your Business 22:07

“If you’re at the very beginning of a business, and you want to make sure that you can include a trademark or some design patent in there, that would probably mean you need to prove its success for a little bit, and then you’re going to file it. And so, it’s kind of a longer game, but you have to have that endurance in this business. You don’t get rich quick, period.” 25:19

Social
https://www.instagram.com/smartestseller/
https://www.buyboxer.com/

View Details

Today’s episode is focused on Seller Fulfilled Prime and the Prime that you can do out of your own warehouse. We explain the Seller Fulfilled Prime program, including their trial period, as well as their higher requirements. We explain why we built an FBM (Fulfilled by Merchant) into our warehouse to increase revenue, and why other businesses would be wise to do the same. We also emphasize the value of a new program called Seller Fulfilled Prime Regional. We talk about the higher requirements to be on SFP, and how they push you to be more efficient. We then discuss a very similar program called FBA Onsite, where Amazon installs their warehouse management system into your warehouse, and the pros and cons associated with it. We recommend FBA onsite for oversize and seasonal products.

-Diving Into Seller Fulfilled Prime 1:52
-Seller Fulfilled Prime Regional 7:00
-FBA Onsite 10:58

“And according to their site, we achieved 54% of the population by using UPS ground 2 day shipping. And what’s great about that is it costs us exactly the same amount of money to ship. So we were shipping these products in ground already. But turning on a Prime badge didn’t cost us anything, because, by using this service, Amazon has already determined that they know that the product will get to them in two days.” 8:21

Social
https://www.instagram.com/smartestseller/
https://www.buyboxer.com/

View Details

Today’s topic is Amazon agencies, which is any person or entity that handles other people’s Amazon business or their problems. We discuss which brands we normally see use the agency. We give examples of businesses that have benefited from using an agency. We talk about questions you should ask an Amazon agency, including pricing, comprehensive/selective management, and services. We go more in depth about payment, talking about the pros and cons of both commission based and flat fees. We talk about factors to consider when determining length of contract. We also emphasize the importance of determining if agencies are stable and realistic, or if they overpromise. We talk about the challenges and risks of becoming an agency for other companies or brands. We talk about other factors to consider when considering third party help.

-Amazon Agencies: What to Expect From Using/Joining 1:01
-Questions to Ask an Agency 10:03
-Challenges in this Model; Other Questions 17:39

“What is the price? What do you charge? Are you offering or seeking comprehensive or a selective service? Comprehensive being full account management; everything from inventory, product pages, to marketing. You know, marketing can be the marketing on the page or the PPC.” 10:22

Social
https://www.instagram.com/smartestseller/
https://www.buyboxer.com/

View Details

Today, we begin the episode by telling you what we want to offer you with this podcast. We point out that instead of telling you things you could easily look up and find out online, we want this podcast to be more in depth and help make real E-commerce professionals out of our listeners. Our topic for today is Amazon’s FBA fees, including what they are, how they move, and how they affect us. We talk about the efficiency of Amazon’s FBA program and operation, including their positioning and funding of fulfillment centers. We share important changes in FBA fees and how much businesses have benefitted from those. We also share which fees have hurt our business, and how Amazon’s taking away some of these fees has saved us a lot of money. We discuss how these fees are designed to motivate efficient practices of inventory. We talk about the Inventory Performance Index and Q4 Storage fees have helped move the FBA program forward, and helps us to keep our focus on providing quality products through our service.

What This Podcast is All About 0:10
Amazon’s FBA Program and Fees 3:02
Important Changes in FBA Fees 7:17
FBA Fees Promote Better Business Practices 14:01

“I’ve taken a different approach to these fees: It’s that these fees, they actually are designed to motivate good behavior by sellers. What is good behavior? That’s where you’re not stocked too deep or too light. They want you to be mindful of sending in just what you’re going to need for the next 1 to 2 months of sales.” 14:01

Social
https://www.instagram.com/smartestseller/
https://www.buyboxer.com/

View Details

In today’s episode, we talk with one of our BuyBoxer marketing team members, Ryan Morgan. We discuss the Brand Registry Program; what it is, how to get into it, and why it’s helpful. We talk about some of the features of the program, including using it to report violations and infringement of trademarks, patents, and copyright. We also discuss how the brand registry can help you more quickly and effectively update your product pages. We cover some of the other benefits of using the program, including opening up sponsored brands for your business, giving you access to enhanced content features, allowing you to upload and manage videos, use of storefront pages, and giving you access to the Vine Program (an early review program). As we conclude, we invite you to go to smartestseller.eventbrite.com and use the coupon code, SMART if you want to participate in one of our meetups.

-How to Get Into brand registry -- Timeline and Cost 2:18
-Using brand registry to Manage Unauthorized Activity and Report Violations 7:29
-Updating Product Pages With brand registry 10:41
-Additional Benefits 12:20

“If you have one product, you can go fight all day to get the content you want onto your product page. But when we’re dealing with a few hundred products and lots of changes made across many of them, brand registry simplifies that process for us a lot.” 12:00

Social
https://www.instagram.com/smartestseller/
https://www.buyboxer.com/

View Details

In today’s episode, we talk about compliance with Amazon policies to keep your account in good health with Megan Swanton, BuyBoxer’s compliance manager. As a disclaimer, we remind you that we are not legal professionals and that you shouldn’t take anything said on this episode as legal advice. We talk about contacting rights owners as soon as possible when dealing with intellectual property complaints and complaints about selling below minimum advertised price. We discuss what to do in case rights owners don’t respond, including the importance of invoices, as well as what info to include and how to format. We also talk about how best to respond to patent and copyright complaints, as well as dealing with complaints about products you have never sold. We recommend some online groups that talk about compliance issues. Follow this link for a free document that speaks to all the issues discussed here and more: https://www.google.com/url?q=https://docs.google.com/document/d/159lzwUYmtziOLgNmOeUdlK8d5OpHh3CE/edit&sa=D&source=hangouts&ust=1578528588216000&usg=AFQjCNGHw-WAZ4YKJxn7MbKZRYVcMQUNEQ

-Compliance: Possibly the Most Valuable Topic We’ve Covered So Far 1:44
-Legal Issues You Will Encounter and How To Take Action 5:12
-More About Copyright Complaints; Complaints About Products Never Sold 19:23
-Keeping You Account Health Page Up to Date; File Management 29:12

“So people are out there taking it seriously, and the best thing you can do is learn the skills to get on top of it, because that’s how I sleep better now. You know, there were some times where I thought we could get shut down at any moment, and that has kind of shrunk a little bit over time as we have gotten better at this and actually just have put a lot more resources into it, Megan being that primary resource.” 34:11

Social
https://www.instagram.com/smartestseller/
https://www.buyboxer.com/

View Details

In today’s episode, we talk about what we have learned from other large Amazon sellers. We speak briefly about the process of selling our business, Valence Services, our Amazon reimbursement/auditing service. We discuss the advantages of using such services, as well as the advantages and details of selling a business. We then talk about the strengths and differences of sellers such as Pharmapacks; AnkerDirect; Asurion, LLC; and Zappos. We then talk about large Amazon book sellers and what we can uniquely learn from them. We talk about the ups and downs of other companies and what we can learn from them.

-Selling Valence Services 2:06
-Profiles of Large Amazon Sellers: Pharmapacks, AnkerDirect; Asurion, LLC; Zappos 7:11
-What’s Unique about Amazon Book Sellers 15:56
-Other Seller Profiles: Juvo+; etailz, Utopia Deals -- What We Can Learn 19:02

“I think the fundamentals on Amazon is just being profitable, all things included -- all fees and all employees included -- and knowing your profit margins, and making sure you’re focusing on your highest ROI activities.” 24:59

sellerratings.com

Social
https://www.instagram.com/smartestseller/
https://www.buyboxer.com/

View Details

This is an invitation for our loyal listeners to set up an Amazon Seller meetup with Scott! Included below is the link to set up your meetup, as well as a coupon code to get a 50% discount off the cost!

Coupon Code: SMART
smartestseller.eventbrite.com

View Details

In today’s episode, we talk about the Amazon lending program. We discuss the different parameters that determine the customized offers they make to each seller. We explain how the program works and highlight why we, at BuyBoxer, chose Amazon Lending above other services. We also explain the particulars of why we now want to switch to another service. We talk about their policies and how they are strictly enforced, as well as some of the pros and cons of using their program. We explain our experience in trying to knock out our Amazon Lending with a lower interest rate and a slower paydown, which is beneficial for both sides. This is through a company called Fundwise, with whom we’ve set up an affiliate link for listeners of this podcast, the link for which is included below.

-What is Amazon Lending? 2:13
-Amazon Lending’s Enforcement of Policies 6:11
-Replacing Amazon Lending With Fundwise 12:12

“The first thing I’ll ever suggest is that you know what you’re going to be using that money with, and that you have a very well thought out plan: you know your profit-margins, you know the interest you’re going to be paying on it for the term of that loan, and that the ROI that you’re going to be getting, because of that loan, is higher than that.” 11:12

https://apply.fundwise.com/smartestseller

Social
https://www.instagram.com/smartestseller/
https://www.buyboxer.com/

View Details

In today’s episode, we talk with the founder of Junglescout.com, Greg Mercer. Jungle Scout is the #1 Amazon product finder and research tool. Greg gives us his perspective about the challenges of starting a SAS business and he talks about how he planned and built the particular facets of his product. We also discuss the various features of Jungle Scout within the context of Amazon's inner mechanics; such as keyword optimization, promotions/launching, rank tracking, alerts, and inventory management. Today, we also go into Jungle Scout and Buyboxer’s efforts to help educate and enable E-Commerce professionals. Finally, a SPECIAL DEAL FOR LISTENERS OF THIS PODCAST is offered, just follow the link https://junglescout.grsm.io/SmartestSeller

-Greg’s Advice for Getting Your SAS Business Going 2:16
-Mechanics of Jungle Scout’s Features: Keywords, Promotions/Launching, Rank Tracker, Alerts, and -Inventory Managers 8:23
-How Jungle Scout approaches Inventory Management 23:38
-Jungle Scout’s Academy 28:50
-Jungle Scout and Amazon in 2020 35:01

Greg on Jungle Scout’s Inventory Management Feature: “What I’m really excited about with it is our data science team has built some really, really accurate seasonality algorithms that are going to be incorporated in the tool, so it’s seasonality with forecasting.” 24:47

Social
https://www.instagram.com/smartestseller/
https://www.buyboxer.com/

View Details

In today’s episode, we do an interview with Yohan Wong, Merchant Service Sales Manager at Ping Pong Payments, a foreign-exchange virtual bank account. We talk about what Ping Pong Payments does and what the advantages are of using their service over their competitors. These advantages include greater profits from better exchange rates and a 1% instead of 1.5% foreign exchange fee (EXCLUSIVE FOR LISTENERS OF THIS PODCAST). We also discuss the benefits of the Supplier Payment Product of Ping Pong Payments, as well as HOW TO CLAIM YOUR FREE YEAR OF SUPPLIER PAYMENTS (another exclusive offer to listeners of this podcast).

-What Does Ping Pong Payments Do? 1:36
-Saving Money with Ping Pong’s Competitive Rates 4:46
-Where Ping Pong is Growing and Other Services 10:32
-How To Claim The Smartest Seller Listener’s Exclusive Rate 14:02
-How To Reach Out to Yohann/Claim Your Free Year of Supplier Payments 16:02

“You know, maybe one transaction, the foreign exchange fee doesn’t feel that big, but over the course of a year, it will add up to some serious numbers, and getting the rate better from Ping Pong Payments for us represents about 4 to 5000 dollars in a year.” Scott, 6:11

www.pingpongpayments.com

Social
https://www.instagram.com/smartestseller/
https://www.buyboxer.com/

View Details

In today’s episode, we speak with James Thomson from Prosper, an Amazon-specific conference. He was Amazon’s first FBA account manager and then ran Amazon Services, the group that is responsible for recruiting almost all 3rd party sellers to the platform. We discuss how Prosper is different from other conferences in that its main focus is education and providing networking opportunities without bias. While some conferences may try to promote certain methods, Prosper aims to help sellers get a better perspective on Amazon's current circumstances.

What Sets Prosper Apart From Other Conferences? 2:14
Keeping Ahead of the Curve With Content 11:35
How Prosper Has Developed 14:11
The Show Is Only As Good As the Attendees 19:45
Choosing Speakers and Topics 23:16

“Prosper’s meant to be that place where you go and say, ‘Listen, not only are we going to learn from lots of different folks who are living in this space every single day, but we’re going to get different perspectives, and we’re going to try to strip away as much of the bias as possible.’” 7:31

Social
https://www.instagram.com/smartestseller/
https://www.buyboxer.com/

View Details

In today’s episode, we do a phone interview with Danny Carlson, E-Commerce professional and founder of the Amazon FBA Agency, Kenji ROI. Danny also hosts the podcasts, Actualize Freedom Podcast and The Danny Carlson Podcast. In this interview, we get into the details of product page optimization and discuss the best approaches to structuring product descriptions. We also talk to Danny about indexing, getting Amazon’s search algorithm to work for you, and the best ways to incentivize customers to leave reviews.

What is “Lamplighting?” 2:55
Prioritizing The Different Aspects of Product Description 6:15
Indexing -- Prioritizing Fields 16:30
Getting Reviews -- What’s Allowed and What’s Not 20:28
How Danny Learned About Product Page Optimization 26:20

“I think copywriting is one of the most important skills that a small business owner should learn, because it’s going to increase the effectiveness of all of your emails, all of your Facebook ads, all of your Amazon listings -- just anywhere that there’s written copy, if you can make that more effective, it’s going to make pretty much everything you do more effective.” 4:05

Social
https://www.instagram.com/smartestseller/
https://www.buyboxer.com/

View Details

In today’s episode, we discuss advertising on Amazon through pay-per-click. We explain the basics of PPC, discuss what’s unique to Amazon’s approach to PPC, and talk about many different strategies to optimize your advertising strategy, including choosing and managing campaigns and determining the best average cost of sale.

Introducing Topic 0:33
Why Do PPC? 3:03
What’s Unique About Amazon PPC? 5:13
Choosing and Managing Campaigns 8:43
What’s the Right “A Cost”? 10:29
What Does BuyBoxer Do for Its Advertising? 14:57
Launching Products With PPC Alone 18:54
“Fly-wheel Approach to E-Commerce Lifestyle” 19:43
Drawbacks to PPC 20:34
Learning the Fundamentals To Optimize Your Own Advertising Strategy 22:30

“If everyone is spending money on advertising, then it kind of hits all of our gross margins. You know, you kind of want to get into a space where you just don’t have to spend as much. So that’s why I say its goal is to get to organic spend, so you can actually make more money on Amazon with a reasonable margin and a modest advertising budget.” 21:10

View Details

In this episode, we share our perspective on the importance of thinking ahead by diversifying your business on Amazon. We cover the advantages of the Seller Central Program vs. the Vendor Central Program, as well as what agencies are and how we can use them to our advantage. We also discuss the current state of brands and wholesale on Amazon, as well as where they could be going and how diversification can prepare us for the future.

-Intro: Where is Amazon Going? 0:20
-Negotiation in the Vendor Central Program 1:53
-Seeing Amazon’s Profitability Strategies as an Opportunity 3:46
-What is an Amazon Agency? 4:21
-How Agencies Are Helping Seller Central 5:10
-Going From Vendor to Seller 6:19
-Brands vs. Wholesale Now 7:30
-The Benefits of Diversifying 10:07
-Treat Every Day Like Day One 13:09
-Amazon is Always Changing--Think Ahead 14:47

“If I was talking to my best friend in the world who had a brand, I would tell him, ‘Sell directly yourself on Amazon.” 6:08

Social
https://www.instagram.com/smartestseller/
https://www.buyboxer.com/

View Details

In this episode of The Best Amazon Seller, we talk about when to get your own warehouse, what this might require, and what type of warehouse you would best benefit from.

Meet-Ups 1:03
When Should you get Your own Warehouse 7:25
What Warehouses Allow you to do 13:05
Black stocking 16:53
Payability

https://www.instagram.com/smartestseller/
https://www.buyboxer.com/

View Details

In this episode of The Best Amazon Seller, we dive a little deeper into what a mini-conference (meet up) of mine looks like and why they are so helpful. I will be starting to visit cities around America and hosting these mini-conferences for sellers so if you are interested in attending one please DM me on my social media platforms.

Introduction 1:17
My Goals for Meet-Ups 6:59
How I will keep it Exciting 9:38
What you get out of the Meetup 13:57

“I think only 5% of sellers attend conferences. That’s because you have to fly, you have to take days off, and pay money. So what I want to do is take the best of a conference as close to you as I can and not even like charge you money. “ 7:44

https://www.instagram.com/smartestseller/
https://www.buyboxer.com/

View Details

In this episode of the Best Amazon Seller we talk about the different categories to sell on Amazon. There are a wide variety of categories to choose from and each one has its value. I will highlight just a few, talk about the up sides and downsides of each, and share a little on the categories Buyboxer focuses on.

Sports 2:32
Home and Kitchen 6:46
Toys 7:48
Grocery 9:43
Arts and Crafts 12:01
Electronics 12:48
Health 14:27
Beauty Baby and Pets 15:03

“I’m growing more stubborn about what sells a product and I think it comes down to three things: I think it’s the reviews, the price, and the images. If you can nail all three of those, people that land on your product are going to convert.” 1:31

https://www.instagram.com/smartestseller/
https://www.buyboxer.com/

View Details

In this episode of the Best Amazon Seller, we talk about how to improve your shipping process. Some of the topics we cover are figuring out how software can help increase productivity in your business and when it’s needed. We also give examples from my business and give an overview of what we use in our shipping process, things we avoid and products we lean toward.

Introduction 0:15
Designing your own software 5:53
Using Amazon’s API 7:05
Our Shipping Process 8:35

“There’s one type of inventory that we just really steer clear of, and that’s seasonal oversize.”

https://www.instagram.com/smartestseller/
https://www.buyboxer.com/

View Details

In this episode of the Best Amazon Seller, we interview Albert Polanco, a founding member of Zon Product Photography. He gives us a wealth of knowledge not only on product pictures for Amazon but also on the subject of general marketing tips.

How did you start? 1:20
The Primary Image 5:37
Show Don’t Tell 11:55
Good and Bad Lifestyle Photos 15:01
Text and Badges 20:01
Mistakes of Past 30:09

“If your product is stronger than the competition, don’t say that. Show your product doing something stronger than the competition. Demonstrate it.” 13:52

Link for 7 step framework. https://7steps.zonproductphotography.com/
Promo Code: BuyBoxer5
Contest for product photography. https://vyper.io/c/18009hhdyu

https://www.instagram.com/smartestseller/
https://www.buyboxer.com/

View Details

On this episode of the Best Amazon Seller we talk about the power of having good photography. With many people using the mobile app for amazon, people are looking for quick quality pictures that tell the story well. People often would prefer looking at a picture rather than looking at the bullet points to find information. We talk about different routes including hiring or doing it yourself.

How photography affects your business 1:21
Few things to consider 3:56
Rewards on Amazon 11:35
Graphic Design 12:37
Case Study 14:05

“Not only does a good picture increase the likelihood of selling but if you tell the story really well through some pictures, you probably reduce your return rate cause you’re showing how it’s used.”

https://www.instagram.com/smartestseller/
https://www.buyboxer.com/

View Details

On this episode of The Best Amazon Seller we talk about The Power of Habit by Charles Duhigg and how we can relate this to an e-commerce business. The book delves deeply into how our habits can rule our lives for the good or the bad. These habits influence practically all of our choices and understanding this can help our efforts in our online sales.

New Things within Buyboxer
The Power of Habit 2:50
3 Take Aways from Book 4:05
Applying the Book to E-Commerce 9:35

“We are e-commerce professionals and have to understand shoppers behavior and tendency. In other words…tendencies is another word for habits.”

https://www.instagram.com/smartestseller/
https://www.buyboxer.com/

View Details

Refunding can depend a lot on your inventory. Depending on your inventory, this can vary a lot, but you really need to know your reports to even know if you are getting your product back. Figuring this out can impact your business, so listen in to this episode to learn more about refund percentages and how to optimize your business.

https://www.instagram.com/smartestseller/
https://www.buyboxer.com/

View Details

In this episode, Scott talks about the things he wishes he knew when he started out in Amazon FBA. No matter how large their business is, even the massive FBA businesses have issues selling on the Amazon marketplace. Amazon isn't a place where you can just set something up, leave it alone, and expect it to sell while you coast. Listen in and learn about some tricks and tips that you can start applying today.

https://www.instagram.com/smartestseller/
https://www.buyboxer.com/

View Details

In this episode of the Smartest Amazon Seller, Scott interviews Alex representing Payability. They talk about when it is appropriate to take out a loan or an advance, how to work in the ecommerce world with advertising, and financial products for ecommerce based companies. They also discuss the difference between a loan and an advance. Alex

When is it worth the risk of taking an advance or loan? 4:28
financial products for ecommerce based companies. 9:20
differences between a loan and an advance 16:43
Payability’s work 23:17
Coupon with Payability 32:37

“The shorter that you can create that time of when you made a sale to when you have money in your pocket, the smoothing you can kind of do over the rest of your expenses in your cash flow.”

View Details

This episode dives into the benefits of attending conferences and how this can help you sell on Amazon. Meeting and interfacing with other sellers can lead huge growth and connections. The episode also dives into the various conferences that Scott has attended including Amazon hosted conferences. Conferences there lead Scott to insights that give sellers an upper hand.

Learning From Others 1:37
Meeting New Sellers 2:37
IRCE 6:12
Amazon Hosted Conferences 8:57

View Details

Today's subject is the Marketplace Growth Program / Strategic Account Services. One of the most useful things you can do to with Strategic Account Services is getting into an account that can benefit you and getting introduced to a particular team, which can be done by talking to an account manager. If you haven't heard of or used this before, this can be an amazing way to work with Amazon in very specialized ways. Account managers have a lot of experience and can maneuver through a lot of the issues that can occur when dealing with Amazon. This can even act as an insurance or a buffer for suspensions and other issues as well.

https://www.instagram.com/smartestseller/
https://www.buyboxer.com/

View Details

Scott's full-time job is developing automation for his company's seller account, so this week he is sharing his insights about this kind of software development. The majority of the ordering processes, profitability analysis, and advertising automation is done by unique software that they have developed. What you want to consider when you hire someone to develop software or start to do it yourself is the API, or the connection point between you and Amazon. This is where you get reports, submit feeds, see your own data, and create FBA shipments. Really understanding the specifics of what is going on will inform a lot of your decisions in the long run. Listen in to this episode to get more information on the tech side of Amazon FBA.

https://www.instagram.com/smartestseller/
https://www.buyboxer.com/

View Details

What is KEEPA and why would you want to use it? Scott discusses the importance of KEEPA, the database that contains the history of products on the Amazon Marketplace. Using this tool, you can see the story of products, its prices, what happens during certain seasons, and much more.

1:23 What is KEEPA
5:30 History of reviews and analyzing competitors
8:49 Sourcing leads

https://www.instagram.com/smartestseller/
https://www.buyboxer.com/

View Details

Today's episode features an interview with Michael Erickson Facchin, an expert in advertising, host of the PPC Den Podcast, and the founder of Ad Badger. He has spent years optimizing Google Ads for 10 years and Amazon Ads for 7 years. In this episode, Scott and Michael discuss digital marketing, confirmation-bias in ads, twin-engine strategy, click-through rates, keyword rankings, and much more. Listen in to get advice on how to optimize your products.

Scott's info:
https://www.instagram.com/smartestseller/
https://www.buyboxer.com/

Michael's info:
https://www.adbadger.com/aboutus/

View Details

Today's subject is liquidating inventory. When making a decision on what to do with products on Amazon if they aren't selling, no matter what you do, action is better than non-action. You really need to answer one question, and that is 'why is this product not selling'? There are 3 reasons for this - discoverability, click-through, and conversion. If people aren't buying, it really comes down to these issues most of the time. Listen in and learn about add ons, coupons, and other methods of liquidation.

6:50 Three reasons why something isn't selling
9:30 Add ons for investigating the product
15:25 Other methods for liquidating

https://www.instagram.com/smartestseller/

View Details

Is Amazon a fair marketplace? What should you think about as you enter into Q4? In this episode, Scott addresses these two questions. When dealing with Amazon, even hard work and intelligence don't make it a fair marketplace, and sometimes you just need to take advantage of the opportunities you may have and others may not while on the Amazon marketplace.

https://www.instagram.com/smartestseller/

View Details

What is NARF? Probably the worst acronym ever. However, the North American Remote Fulfillment Program could make a huge difference in your foreign sales. In this episode, Scott gives his opinion and analysis about what this could mean for your business. The reason this program is so great is because Amazon takes control of a lot of the hassle that is usually involved in foreign marketplaces. It gives added benefits of having the prime badge, only costing an average of $3.50 for all of the foreign shipping and handling, and has already been shown to have product sales growth in Canada. Scott has experienced a shift in his international sales perspective from this program alone.

1:00 Instant additional sales
5:06 NARF availability
11:12 Some restrictions with the program

https://www.instagram.com/smartestseller/

View Details

In this episode, Scott discusses Amazon Prime Day and Conversion. Amazon uses Prime Day to get as many people as possible onto the subscription. However, while Prime Day is important, conversion is one of the most important things to focus on to become a top seller. The feedback loop in Amazon's algorithm has a focus on conversion and this can have a positive or negative impact on the product being sold. Scott covers ways to measure conversion and tools that can help you increase the conversion rates.

2:50 Scott's secret to Prime Day.
5:35 Conversion
10:21 Tools to measure conversion
14:00 Product image
18:27 The last few things to focus on to increase conversion

https://www.instagram.com/smartestseller/

View Details

If you aren't already, you need to be using a system to be claiming all of the reimbursements that you're owed. Scott has spent hundreds and hundreds of hours researching and developing software to maximize reimbursements for his business. Listen to this episode to get more information about reimbursements on Amazon.

View Details

In this episode, Scott discusses a few of the myths surrounding Fulfillment by Amazon along with the goals he has for the podcast in general. He also talks about the excitement that is growing in the space and the developments being made by companies and individuals focusing on FBA.

Instagram: https://www.instagram.com/smartestseller/

View Details

In this episode, Scott explains how coupons work as a marketing tool and how they affect purchasing behaviors. How can you make sales from “dead” products? What are some of the mechanics you should take advantage of?

01:57 Coupons as a marketing tool
08:55 Funny mechanics about coupons

View Details

Repricing is a big topic, and there are many things that can go into it. Enjoy Scott geek out about repricing principles, algorithms, and statistics. Low prices don’t mean more sales. Learn how to raise prices and make more money.

1:06 Repricing strategies
10:39 How to find the best price for the product

View Details

Many Amazon sellers feel like they are controlled by Amazon because of their rules and possible suspension. Things you have been building can be turned into ash overnight, and that is a real risk. Scott talks about the time when he thought it was the end of his business and what he learned from that experience.

01:27 How Amazon controls sellers/ What sellers fear the most
15:04 What to do when you feel like your Amazon business is going to crash

Sponsor link: go.payability.com/numberoneseller

View Details

Everyone loves getting deals, and if you learn how to use deals as a seller, you will love it even more. What are discoverability, click-through, and conversion? How is your business doing in these areas and how can they be improved?

00:50 Utilizing coupons on Amazon
11:24 How it’s applicable to everything

View Details

Embark on the journey to be a successful Amazon seller with Scott, the Greatest Amazon Seller in the Room! Scott is the co-founder of BuyBoxer, one of the most successful Amazon sellers today. Learn the lesser-known secrets about Amazon and how you can be a great seller.

00:58 Scott’s experience with Amazon
11:31 What this show is about/ Scott’s Background
16:11 Why you should listen to this podcast

View Details

Listen in as Scott introduces The Smartest Amazon Seller podcast. He provides a brief overview of his years of experience in the field and explains why YOU need to listen to this podcast.

The Smartest Amazon Seller: Recent Episodes

LaunchPod Media