Delivering Marketing Joy Webshow: Recent Episodes
Kirby Hasseman
Owner of Hasseman Marketing, Entrepreneur, Author of Delivering Marketing Joy! Named Rising Star by PPB Magazine. Happy husband and father!
Everyone talks about digital marketing—but I believe it's only part of the equation.In this first episode of my Hybrid Marketing series, I share what P90X got right and why their success wasn't built on digital alone. From using branded shirts to create excitement and credibility to understanding the unique role physical marketing plays, I'll explain why the strongest brands combine digital and physical experiences to create momentum that compounds over time.If you're ready to stop thinking about marketing as separate tactics and start building a brand that lasts, this series is for you.
moments often have a greater impact on customer loyalty, retention, and long-term relationships than the first interaction ever could.If you're looking for practical marketing ideas that help your business create memorable experiences long after the first handshake, this is an episode you won't want to miss.🎁 This week's giveaway: Get a FREE copy of Hit the TARGET at HitTheTARGETBook.com.
In this week's episode of Delivering #marketingjoy Zachary Bernard joins the show to discuss the rise of podcasting in PR, maximizing content from podcasts, bootstrapping a PR business, and building authority without ads. Listen now!
Too many businesses fall into the trap of random acts of marketing—trying a social media post here, running an ad there, ordering promotional products, and hoping something sticks. I've seen it happen over and over again, and while it feels like you're doing marketing, you're often just staying busy instead of making progress.In this episode of DMJ 1 on 1, I share a real-world case study that illustrates why disconnected marketing efforts rarely produce consistent results. Then I walk through the principles of Hybrid Marketing and explain how bringing your branded merchandise, digital marketing, content, email, and relationship-building together into one intentional strategy can create much better results.If you're tired of guessing what to do next and want a more strategic approach to growing your business, I think you'll find some practical ideas you can put to work right away.Ready to see how your marketing stacks up? Take my FREE Hybrid Marketing Scorecard and discover where your biggest opportunities are:https://scorecard.hassemanmarketing.com
to your marketing ideas, and why every company should have one signature branded item that customers instantly recognize.They also feature this week's Product of the Week: the Warwick Folder, a professional presentation folder that helps your brand make a lasting first impression.Check out this week's Product of the Week here:https://hassemanmarketing.commonsku.com/shop/12b4a1b1-31e1-41a2-abb1-bafd0cc5524e/shop/118fc553-bb38-4492-88aa-bd6f4507001aIf you're looking for practical marketing ideas that combine digital strategy with branded merchandise, this episode is for you.
In this week's episode of Delivering #marketingjoy Anna Lecat joins the show to discuss the cost of avoiding difficult conversations, understanding team dynamics in growing companies, and the importance of listening. Watch now!
Standing out doesn't happen by accident—it happens through intentional actions repeated over time.In this episode, I introduce the SEASON Framework, a practical approach to separating yourself in business and in life. Each letter represents a principle that can help you build stronger relationships, create more opportunities, and continue growing instead of settling into complacency.We'll explore the importance of staying intentional, engaging with people, asking better questions, serving first, opening doors for others, and avoiding the slow drift that keeps so many people from reaching their potential.Success isn't usually the result of one big moment. More often, it's built through consistent habits and a commitment to doing the small things well. If you're looking for a framework to help you grow personally and professionally, I think you'll find value in this conversation.
Welcome to Better Merch... Better Marketing, the podcast where Kirby Hasseman and Jade Crider explore how branded merchandise and smart marketing work together to help businesses stand out, build stronger relationships, and grow.This week, the conversation starts with Jade turning the tables and asking Kirby for career advice. From navigating opportunities to making intentional decisions, they discuss lessons that apply whether you're just getting started or looking to take the next step professionally.They also dive into the internet's favorite accidental spoiler, Tom Holland, and debate whether his reputation for revealing movie secrets is really accidental—or a clever marketing strategy.From there, Kirby and Jade tackle one of the biggest challenges in today's digital world: personal branding. They discuss why trying to manufacture an online persona rarely works, why authenticity matters more than perfection, and how being genuinely yourself is the best long-term strategy for building trust.The episode wraps up with the Product of the Week: the Rockford 28 oz Vacuum-Sealed Tumbler, a premium piece of drinkware designed to keep beverages hot or cold while putting your brand in customers' hands every day.Whether you're looking for better promotional products, stronger branding, or practical marketing ideas, this episode delivers insights you can start using right away.
In this week's episode of delivering #marketingjoy Vera Minot joins the show to discuss family business dynamics, generational differences in business, insight from Goldman Sachs 10,000 small businesses program, rethinking branded merch strategies, and more! Listen now!
The best marketing isn't just about getting attention—it's about being remembered.In this video, I talk about why I believe marketing is ultimately a memory game. Every interaction your customer has with your brand creates an impression, and over time those impressions shape whether people think of you, trust you, and choose you.We explore the difference between brand marketing and direct marketing, why appreciation marketing creates lasting memories, and why the businesses that play the long game are often the ones that win. Great marketing isn't built on one campaign—it's built on consistently creating positive experiences people remember.If you want your business to stand out in a crowded marketplace, stop asking how to get more attention and start asking how to become more memorable.
In this episode of Better Merch… Better Marketing, Kirby Hasseman and Jade Crider explore why investing in quality can make all the difference when it comes to branded merchandise and marketing.The conversation begins with a fun discussion around products that were truly worth the splurge. From premium drinkware and apparel to backpacks and speakers, Kirby and Jade share promotional products they've personally used that exceeded expectations—and why quality merchandise creates a lasting impression that cheap giveaways simply can't.They also provide an update on this year's Rock Your Merch Show, highlighting what's new, offering tips to help attendees get the most out of the event, and explaining why now is the perfect time to register.Finally, Kirby shares an honest perspective on something many business owners struggle with: taking time away from work. Together, they discuss why stepping away from the office often leads to better decisions, fresh perspective, and healthier business growth—and why sometimes the biggest obstacle to moving a business forward is the business owner themselves.The episode also features the Product of the Week: the EZ Breezy Neck Fan, a practical promotional product that's perfect for outdoor events, company outings, and warm-weather promotions.Whether you're looking for better promotional products, stronger branding, or smarter marketing ideas, this episode is packed with practical insights you can put to work right away.
In this week's episode of Delivering #marketingjoy David Dean joins the show to discuss understanding organizational dynamics, AI as an organizational mirror, the role of AI in workplace behavior, future proofing in an AI-driven world. Listen now!
Life has a way of throwing us into seasons that feel overwhelming, unpredictable, and completely out of our control. Whether it's challenges in business, family, health, or simply the pace of everyday life, chaos is something we all experience.In this episode, I share practical strategies I've learned for not just surviving difficult seasons—but actually growing through them. We talk about maintaining perspective, staying grounded when everything feels uncertain, and why having the right people around you can make all the difference.One of the biggest lessons I've learned is that you don't have to navigate chaos alone. Connection, accountability, and a strong support system aren't signs of weakness—they're often the key to making it through difficult times stronger than before.If you're walking through a challenging season right now, I hope this conversation encourages you, gives you practical ideas, and reminds you that chaos doesn't have to define your future.
branded merchandise isn't good enough anymore. Expectations have changed, and simply putting a logo on an average product isn't enough to create lasting impressions. They explore how using the Merch Pyramid can help you create more intentional, memorable branded merchandise that people actually want to keep and use.Next, they tackle what we believe is a common misconception in business: most companies don't have a marketing problem—they have a decision problem. they talk about why constantly changing your branding, messaging, or direction weakens your identity and why consistency across every customer touchpoint is one of the biggest competitive advantages a business can have.Finally, they feature this week's Product of the Week: the Medium American Made Iced Coffee Cooler, and share why products like this continue to create lasting brand impressions.Whether you're looking for better branded merchandise, stronger marketing strategy, or ideas to build a more memorable brand, this episode is packed with practical takeaways you can put to work immediately.
In this week's episode of Delivering #marketingjoy Jon Benson joins the show to discuss the birth of the video sales letter, humanizing AI in marketing, targeting the right audience, aligning messaging with ideal customers, and leveraging AI as a business partner. Listen now!
Over the past several weeks, my fitness journey has changed in a big way—and one of the most unexpected tools helping me improve has been AI.In this video, I share how I started using AI as my personal fitness trainer and accountability coach, and why it has become such a valuable part of my routine. We talk about workouts, nutrition, progress tracking, consistency, and the importance of having a system that keeps you moving forward.But this conversation goes beyond fitness. I also explore how AI can help with accountability, mindset, goal-setting, and personal growth in other areas of life and business. When used intentionally, AI can become more than just a tool—it can become a powerful support system.If you’ve been curious about using AI to improve your health, productivity, or daily habits, this video will give you a practical look at what that can actually look like.
Is Good Nut a genius brand name or a branding disaster? That is just one of the things Kirby Hasseman and Jade Crider get into on this week's episode of Better Merch...Better Marketing. They also break down what Instagram's return to office announcement signals for businesses everywhere and make the case for why newsletters are not just alive in 2026 — they are one of the most powerful marketing tools you have. Plus the Splish is this week's Product of the Week.🎁 Get FREE access to the 5 Day Business Bootcamp at https://Bootcamp.HassemanMarketing.com
In this week's episode of Delivering #marketingjoy Jared Harman joins the show to discuss embracing failure in business, the importance of brand consistency, understanding your audience, and the value of relationships in marketing. Listen now!
For years, we’ve been told that creativity comes from thinking outside the box. But what if that advice is incomplete—or even wrong?In this video, I explore the idea of thinking inside the box, heavily influenced by the work of David Epstein and his book on the subject. The core idea is simple but powerful: constraints, limitations, and structure don’t always reduce creativity—they often fuel it.We talk about why boundaries can lead to better problem-solving, stronger innovation, and more focused execution in business and life. Instead of waiting for unlimited resources or perfect conditions, sometimes the best ideas come from learning how to maximize what’s already in front of you.If you’ve ever felt limited by constraints, this conversation may completely change how you think about them. What feels like a box might actually be the thing that helps you create something better.
In this episode of Better Merch… Better Marketing, Jade and Kirby cover three topics that every business should be thinking about right now.First, they do a mid-year check-in and talk about why halftime is the perfect time to pause, evaluate, and adjust. Whether it’s merch projects, sales goals, or team performance, now is the time to make sure your second half is stronger than your first.Then Jade shares some surprisingly insightful (and funny) lessons from her pregnancy journey so far—and connects them back to marketing and business. This conversation is personal, honest, and packed with practical takeaways you might not expect.Finally, they discuss the power of first impressions through packaging. The unboxing experience is one of the most overlooked marketing tools businesses have, and they break down why packaging can dramatically impact brand perception, customer experience, and loyalty.They also feature this week’s Product of the Week: the Odyssey Soft Cover Spiral Journal.If you want better ideas around branded merchandise, customer experience, packaging, and smarter marketing strategy, this episode is for you.
In this week's episode of Delivering #marketingjoy Lior Eldan joins the show to discuss the shift to AI in customer discovery, harnessing AI for marketing success, practical steps for business owners in an AI world, and more! Listen now!
Hiring has changed. The organizations that consistently attract and retain great people aren't simply posting jobs and hoping for the best—they're intentionally building a brand that people want to be part of.In this video, I talk about the ideas behind my book, TARGET For Talent, and why I believe one of the biggest mistakes companies make is treating hiring as an HR problem instead of a marketing opportunity.The principles in TARGET For Talent are designed to help organizations think differently about recruitment, employee engagement, company culture, and retention. By applying proven marketing concepts to the hiring process, businesses can stand out, attract better candidates, and create an employee experience that encourages people to stay.Whether you're a business owner, leader, HR professional, or recruiter, this conversation will challenge the way you think about talent acquisition and provide a framework for building a stronger team.If you're struggling to find and keep great people, this message is for you.
In this episode of Better Merch… Better Marketing, Jade and I break down three fascinating brand stories and the marketing lessons behind them.First, we talk about Carvana Playground and their commission-free customer experience. What happens when you remove friction from the buying process, and what can small businesses learn from that?Next, we dive into the ACOTAR Monopoly launch, where branded merch is being used to build anticipation for a product before it even hits the market. This opens up a great conversation about superfans, community, and using merch as a strategic marketing tool—not just swag.Finally, we discuss Levi’s at the World Cup and how the brand had to get creative when they couldn’t use their own logo in their own stadium. It’s a powerful lesson in brand equity, sponsorship strategy, and thriving under constraints.We also spotlight this week’s featured product and announce this week’s giveaway: our FREE 5-Day Business Bootcamp.Register here: Bootcamp.HassemanMarketing.comIf you want better ideas around branded merch, marketing strategy, customer experience, and creative business growth, this episode is for you.
In this week's episode of Delivering #marketingjoy Leslie Galbreath joins the show to discuss the importance of marketing outcomes, strategic channel selection, listening to customers for differentiation, and marketing's role in organizational success. Listen now!
Your mindset shapes the way you approach challenges, failure, growth, and opportunity. In this episode, I break down the difference between a fixed mindset and a growth mindset, and why this concept can completely change the way you approach business, leadership, personal development, and success.We’ll talk about how mindset affects learning, resilience, confidence, problem-solving, and the ability to improve over time. People with a fixed mindset tend to avoid discomfort and fear failure, while people with a growth mindset understand that progress comes through effort, learning, and persistence.If you want to become more adaptable, improve your habits, develop mental toughness, and create long-term growth in your life or business, understanding this mindset shift is incredibly important.
In this episode of Better Merch… Better Marketing, we cover creative ideas, seasonal planning, and trends we believe will shape the upcoming fall and winter merch season.We start with a conversation around Random Acts of Marketing and why unexpected moments of connection can create a powerful impact for brands. From there, we discuss an important insider tip: if you want your holiday marketing and branded merch projects to succeed, the time to start planning is now.We also share predictions on the merch trends, styles, and ideas we believe will be big this fall and winter, along with a featured product spotlight on the B160A Riteline Click Pen.If you’re looking for creative marketing ideas, better branded merchandise strategies, and ways to stay ahead of seasonal trends, this episode is packed with useful insight
In this week's episode of Delivering #marketingjoy Jeff Coleman joins the show to discuss Google ads then and now, the right answer when campaigns are underperforming, how to tell when your ads are underperforming, and more!
A lot of people say they want success—but there’s a massive difference between being interested in a goal and being truly committed to it.In this video, I break down the mindset differences between interest and commitment, why commitment matters so much in business and personal growth, and how disciplined action separates people who talk about goals from people who actually achieve them.We’ll talk about consistency, accountability, motivation, productivity, personal development, and the habits that help successful people keep moving forward even when things get difficult.If you’re serious about achieving your goals, building better habits, improving your mindset, and creating long-term success, this conversation will challenge the way you think about commitment.
In this week's episode of Better Merch... Better Marketing Jade and Kirby discuss the importance of education and brand collaboration, The debate over whether AI or working from home is costing people jobs, Pizza Hut's nostalgia campaign, and a fresh new product of the week. Watch now!
In this week's episode of delivering #marketingjoy Tom Rector joins the show to discuss challenges with acquiring a new business, importance of size and technology in acquisitions, cultural integration and system challenges, and more!
Most people don’t need more hours in the day—they need a better approach to how they use them.In this video, I break down practical ideas and mindset shifts that can help you get more done without constantly feeling overwhelmed. This isn’t about hustle culture, perfection, or trying to stay busy every second of the day. It’s about focusing on what actually moves the needle, creating momentum, and building better habits over time.I’ve learned that productivity is less about doing more and more about doing the right things consistently. Small improvements in focus, decision-making, and execution can create massive results over time.If you’re feeling stretched thin, distracted, or stuck spinning your wheels, this conversation will help you think differently about productivity and progress.
In this week's episode of Delivering #marketingjoy Stan Berteloot joins the show to discuss going from journalism to marketing, AI's role in modern marketing strategies, practical steps for businesses to embrace AI, and more!
The best marketing usually doesn’t feel like marketing at all. It feels helpful, authentic, valuable, and human.In this episode, I talk about why the most effective brands focus less on constant promotion and more on creating real connection. Whether it’s through content, customer experience, appreciation, or consistent communication, the businesses that stand out are often the ones that make people feel something—not just buy something.This conversation is about building trust, creating value, and understanding that great marketing is often the result of meaningful relationships and intentional interactions over time.If your marketing feels forced, noisy, or transactional, this might help you think about it differently.
In this episode of Better Merch…Better Marketing, Jade and Kirby talk about sustainability and purpose-driven marketing, Spotify’s recent logo change and why users reacted so strongly, and a few trending merch products they just cannot get behind. They also spotlight the FusionBeat Multifunction Earbuds as the Product of the Week and give a shoutout to Jessica Bowers from Community Bank on her promotion to Senior Vice President and Chief Marketing Officer.
In this week's episode of Delivering #marketingjoy Justin Inman joins the show to discuss the evolution of digital marketing, AI as the new discovery layer, understanding share of prompt, and more!
It’s easy to sound intelligent by pointing out problems, predicting failure, or assuming the worst. But over time, I’ve noticed something important: the people who consistently create opportunities, build momentum, and achieve meaningful results tend to approach life differently.In this video, I talk about the tension between pessimism, realism, and optimism—and why I believe optimism is far more powerful than most people give it credit for. This isn’t about ignoring reality or pretending challenges don’t exist. It’s about understanding that mindset shapes action, and action shapes outcomes.We also explore the daily practice of optimism, how realism fits into the conversation, and why the way you think influences far more than just your attitude. It impacts your decisions, your energy, your leadership, and ultimately your results.If you’ve ever wondered whether optimism is naive—or actually a competitive advantage—this conversation is for you.
Trying to reach everyone is a great way to reach nobody. This week on Better Merch...Better Marketing, Kirby Hasseman and Jade Crider break down why dialing in your perfect niche client is one of the most powerful moves you can make in your marketing right now, explore the quiet luxury trend that is reshaping branded merch, and get candid in a marketing confessions segment about the beliefs they used to hold that they now know were costing them. Plus the most luxurious Product of the Week yet — buttery soft pajamas with a one piece minimum — and a Joy Report shout out to Mandy Taylor from CSB for bringing a fresh perspective to a classic industry.Get FREE access to the 5 Day Business Bootcamp at https://Bootcamp.HassemanMarketing.com
In this week's episode of Delivering #marketingjoy Ferdinand Mehlinger joins the show to talk about how AI is changing the search game for local businesses, old school SEO not working, internet verification for small businesses, fixing declines in web traffic, and more!
Lately, more companies have started moving away from branded merchandise—and honestly, I think it’s a mistake.In this episode, I break down why banning or avoiding branded merch can actually weaken your marketing instead of improving it. Great merch isn’t just about putting a logo on an item. When it’s done well, it builds awareness, creates connection, reinforces messaging, and keeps your brand visible in ways digital marketing alone simply can’t.The problem isn’t branded merch itself. The problem is bad strategy, lazy execution, and treating merch like an afterthought instead of a meaningful part of the brand experience.If you care about marketing that creates real engagement and long-term brand impact, this conversation matters.
Cheap is not always affordable — and Spirit Airlines proves it. This week on Better Merch...Better Marketing, Kirby Hasseman and Jade Crider unpack why the true price of a marketing piece is determined at the point of usage, what every small business owner can learn from the collapse of Spirit Airlines and the dangers of racing to the bottom on price, and why your next great hire starts with treating recruitment like a marketing problem. Plus the Flat Lay Custom Notepad is this week's Product of the Week.Get FREE access to the 5 Day Business Bootcamp at https://Bootcamp.HassemanMarketing.com
In this week's episode of Delivering #marketingjoy Sean garner joins the show to discuss going from owning a gym to becoming a marketing expert, understanding sales funnels, building trust in business, maximizing marketing time, and more!
Big goals are exciting—but they can also feel overwhelming if you don’t have a clear way to pursue them. In this video, I break down the LEADS framework, a simple approach I use to stay focused, take action, and make consistent progress toward meaningful goals.This isn’t about hype or motivation in the moment. It’s about having a structure that helps you move forward when things get hard, stay disciplined when distractions show up, and keep momentum over time.I’ve found that chasing big goals isn’t about one big push—it’s about small, intentional actions that stack up. The LEADS framework is designed to help you do exactly that.If you’re serious about going after something bigger, this will give you a practical way to get started and keep going.
In this episode of Better Merch… Better Marketing, we cover a range of topics that can help you think differently about how you approach branded merchandise and marketing strategy.We start by talking about the shift from simply putting logos on products to focusing more on messaging and intentional design. From there, we dive into creative merch ideas that stand out and actually connect with your audience.We also explore ways to elevate events—especially golf outings—by creating memorable, engaging experiences instead of just handing out products. And finally, we discuss the importance of timing and how having the right project timeline can make all the difference in execution.If you’re looking for practical ideas and a fresh perspective on merch and marketing, there’s something here for you.
In this week's episode of Delivering #marketingjoy Colleen Joyce joins the show to talk about going from pop culture to legal tech, building a brand in a traditional industry, the importance of data in business growth, and more!
Opportunities don’t always come around often—and when they do, what you do next matters. In this video, I talk about why it’s so important to follow the process, especially when the stakes are high.It’s easy to get emotional, rush decisions, or try to shortcut steps when an opportunity shows up. But over time, I’ve learned that the people who make the most of those moments are the ones who stay disciplined, trust the process, and execute with intention.This isn’t about slowing down for the sake of it—it’s about making sure you don’t waste something valuable by skipping the fundamentals that got you there in the first place.If you’ve got something in front of you right now, this is your reminder to handle it the right way.
Brand activations, time management hacks, and the case for putting your real face on social media — this week's episode of Better Merch...Better Marketing covers a lot of ground. Kirby Hasseman and Jade Crider break down what brand activations and immersions actually are, how to use them in your business, and share practical time management strategies that help you get more done. They also dig into why authenticity and a human presence on social media can be your biggest brand advantage. Plus the 32 oz HydraPeak Insulated Water Bottle is this week's Product of the Week and Kaylee Andrews of Coshocton Regional Medical Center gets a well-deserved shout out in the Joy Report.Get FREE access to the 5 Day Business Bootcamp at https://Bootcamp.HassemanMarketing.com
joins the show to discuss the importance of having energy and being engaged, authenticity and high performance, and rebuilding energy and momentum. Watch now!
AI is changing the way marketing works—but getting started can feel overwhelming. In this video, I walk through a beginner’s guide to using AI in marketing, breaking down what it is, why it matters, and how you can start thinking about it in a practical way.This isn’t about complicated tools or technical jargon. It’s about understanding the role AI can play in helping you create content, improve efficiency, and make better marketing decisions.If you’re new to AI or just trying to figure out how it fits into your marketing strategy, this is a great place to start.
Kim Kardashian said if you are not on social media, you are failing. Kirby and Jade's reaction? Of course she's right — now here's what to do about it. This week on Better Merch...Better Marketing, they break down the physical and digital marketing trend you need to know, share tips for creating social media content that actually builds your brand, and unpack why Alex Hormozi's simple answer about always wearing his logo might be the most underrated marketing move out there. Plus, the Scribbler Go Notebook and Whiteboard is this week's Product of the Week.Get FREE access to the 5 Day Business Bootcamp at https://Bootcamp.HassemanMarketing.com
In this week's episode of Delivering #marketingjoy Christian Boucousis joins the show to discuss lessons he's learned from the cockpit of fighter jets, leadership insights under stress, frameworks for success, and more!
We all have a soundtrack playing in our heads—but not all of them are helping us. In this video, I talk about the idea of “broken soundtracks,” inspired by Jon Acuff, and how the stories we tell ourselves can either hold us back or push us forward.Over time, I’ve realized how easy it is to believe thoughts that aren’t true, helpful, or productive. The challenge isn’t just recognizing those patterns—it’s learning how to replace them with something better. That’s where real progress starts.This conversation is about becoming more aware of that internal dialogue, questioning the assumptions we’ve been carrying, and making intentional changes that lead to better outcomes.If you’ve ever felt stuck, second-guessed yourself, or battled negative thinking, this is a powerful concept worth exploring.
Kirby has feelings about April Fool's Day — and brands that lean into it — and he's not keeping them to himself. This week on Better Merch...Better Marketing, Kirby Hasseman and Jade Crider debate the holiday brands love to misuse, spotlight Ask Echo Golf Bags and Tier Tier as brands doing marketing right, and dig into whether influencers covering up logos is a power move or just plain self-important. Get FREE access to the 5 Day Business Bootcamp at https://Bootcamp.HassemanMarketing.com
In this week's episode of Delivering #marketingjoy Liz Wimbush joins the show to discuss how sustainability can create a competitive advantage, job responsibilities of a director of sustainability and responsibility, sustainability in promotional products, and more!
Most people don’t have an idea problem—they have an action problem. In this video, I talk about what most people miss when it comes to getting results: taking action consistently and moving faster than you think you should.Over time, I’ve learned that speed is a real advantage. It builds momentum, creates opportunities, and helps you learn faster than waiting for the “perfect” plan ever will. The people who make progress aren’t the ones who know the most—they’re the ones who are willing to move, adjust, and keep going.This isn’t about being reckless. It’s about being intentional, decisive, and understanding that action is what turns ideas into results.If you’ve been stuck thinking, planning, or waiting… this is your reminder to start moving.
In this episode of Better Merch…Better Marketing, Jade and Kirby cover a mix of marketing lessons and real-life moments. They break down a recent Cheez-It PR and merch miss and what brands can learn from it, share insights from planning their Q2 goals after reviewing Q1, and celebrate Jade’s exciting pregnancy announcement. It’s a conversation about wins, misses, and milestones—and what it all means for growing your brand and your business. Also, sign up for our new 5 Day Business Bootcamp at Bootcamp.HassemanMarketing.com
In this week's episode of Delivering #marketingjoy Joshua Gould joins the show to discuss how he managed to scale from $6 million to $100 million, understanding revenue, healthy growth VS illusory growth, and balancing structure with entrepreneurship. Listen now!
Running a 5K might seem simple on the surface—but there’s a lot it can teach us about how we set and pursue goals.In this video, I share what a 5K reveals about preparation, pacing, mindset, and what it really takes to follow through on something you commit to. The lessons go far beyond running—they apply to business, personal growth, and any goal you’re working toward.This isn’t about running faster. It’s about thinking differently about how you approach the process, how you handle discomfort, and how you stay consistent when things get tough.If you’re working toward a goal right now, there’s a lot you can take from this one.
In this episode of Better Merch…Better Marketing, Jade and Kirby dive into a fun and thought-provoking conversation about why banning branded merch is simply bad marketing. They kick things off with McDonald’s selling scented candles inspired by their food and break down why unexpected merch like this actually works. Kirby also shares insights from his recent trip to South Carolina and Georgia, where he spent time speaking and connecting with Jade and John.The conversation then turns to a growing trend of organizations banning branded merchandise and why that approach misses the bigger picture. When done right, merch creates connection, builds culture, and keeps your brand top of mind.Before you go, make sure to grab your spot in our FREE 5 Day Business Bootcamp: https://bootcamp.hassemanmarketing.com/
In this week's episode of Delivering #marketingjoy repeat guest Danny Rosin joins the show to discuss the future of PPAI, which of PPAI's 3 pillars he's most excited for, personal priorities for his term on the board, and more!
Selling isn’t just about closing deals—it’s about understanding the process that leads to them. In this video, we break down three key phases of selling and how each stage plays a critical role in building relationships, creating value, and driving results.Whether you’re new to sales or looking to refine your approach, this conversation is designed to help you think more intentionally about how you connect with prospects and move opportunities forward.If you want to become more effective in sales, it starts with understanding the process.
In this episode of Better Merch…Better Marketing, Jade and Kirby break down why YouTube has become the world’s largest media platform and what that means for your business. They also discuss Jade’s recognition on the PPAI Online 18 and the lessons marketers can take from it, plus a critical reminder to stop selling features and start selling outcomes. If you want to capture attention and drive real results, this episode gives you a practical framework to think differently about your marketing.Also...if you want to get Kirby's book TARGET For Talent, you can get that free here: https://hassemanmarketing.com/target-for-talent/
In this week's episode of Delivering #marketingjoy Christine Blosdale joins the show to talk about feeling like an expert authority, why so many personal brands fail, how to prioritize your next 90 days, and more. listen now!
This time on DMJ 1 on 1, I break down five common mistakes organizations make with branded merch and digital marketing—and how to avoid them. Watch now!
In this episode of Better Merch…Better Marketing, Jade and Kirby cover a mix of marketing moments and brand behavior. Kirby shares lessons from his recent trip to Honduras with commonsku and SanMar, they break down the buzz around McDonald’s new Big Arch sandwich and the competitor videos mocking it, and they celebrate Delta’s new rule banning speakerphone audio on flights. It’s a fun conversation about brand moments, customer experience, and the little decisions that shape how people feel about your company.
In this week's episode of Delivering #marketingjoy Katie Fortunato joins the show to discuss how to use AI in talent acquisition, how job seekers can navigate social first hiring, challenges and advantages being a woman founder, and more. Listen now!
If you want to build a stronger business, start by building stronger trust. In this video, I break down the TRUST framework and why trust is one of the most powerful drivers of long-term business success.Too many organizations focus only on short-term wins—transactions, quick sales, and immediate results. But the businesses that last understand something deeper: when people trust you, everything gets easier. Relationships grow stronger, opportunities multiply, and your brand becomes something people want to engage with again and again.In this video, I walk through the TRUST framework and how it can help you think differently about the way you connect with customers, partners, and your community. This isn’t about gimmicks or quick marketing tricks. It’s about building credibility, showing up consistently, and creating real value over time.If you’re serious about growing your business in a sustainable way, learning how to build trust is one of the best places to start.
In marketing, one interaction is almost never enough. There’s a principle often referred to as the Rule of 7 Touches—the idea that people typically need multiple interactions with your brand before they feel ready to take action.Too many businesses give up after one email, one post, or one conversation. But trust isn’t built in a single moment. It’s built through consistency, repetition, and value delivered over time. Each touchpoint—whether it’s a video, a social post, a conversation, or a piece of branded merch—adds another layer of familiarity and credibility.If your marketing feels like it’s not working yet, it may not be a creativity problem—it may be a consistency problem. Stay visible. Stay valuable. And keep showing up.
In this episode of Better Merch…Better Marketing, Jade and Kirby talk about what feels like a major shift in culture and marketing: the return to real. They dive into how brands can leverage user generated content, why Gen Z is rediscovering devices like the iPod to disconnect from constant noise, the rise of homesteading as a cultural trend, and why street-style interviews are landing for brands right now. If authenticity is becoming the competitive advantage in 2026, this conversation will help you think differently about how to connect with your audience.
In this week's episode of Delivering #marketingjoy Roger Nairn joins the podcast to discuss why most branded podcasts flop and how to prevent it, differentiating podcasts from blogs, repurposing podcast content, and more!
In this episode of Better Merch…Better Marketing, Jade and Kirby tackle a surprising topic: when you should not do branded merch. They break down why merch without a clear objective, defined customer, distribution plan, or during a PR crisis can do more harm than good. They also discuss the recent Frida Baby controversy and the importance of brand awareness and tone, plus Jade shares lessons from building her Branding Bestie personal brand.Before you go, grab your free Hit The TARGET bundle at https://hitthetargetbook.com/ and make sure you subscribe to Better Merch…Better Marketing wherever you listen.
In this week's episode of Delivering #marketingjoy Nick Lateur joins the show to discuss his journey within the industry, the role of social media in branded merchandise, understanding AI in marketing, and sales leadership insights. Listen now!
Every interaction your customer has with your business is saying something — whether you intended it to or not.From your website to your email signature to the way your team answers the phone, each touchpoint is shaping perception. The problem? Most businesses think branding is just a logo. It’s not.In this video, I break down why every touchpoint tells a story — and how to make sure it’s telling the right one.If you're serious about building trust, growing authority, and creating real brand consistency, this is a conversation worth having.
In this episode of Better Merch…Better Marketing, Jade and Kirby break down the Super Bowl commercials that hit, the ones that missed, and the marketing lessons small to mid-sized businesses can take away. They talk about the clever “Relax Your Tight Ends” ad promoting prostate testing, Kirby’s favorite Dunkin’ spot, brands trolling competitors, and why the Liquid I.V. singing toilet ad did not land for them, along with how businesses can create their own “Super Bowl moments” through events and content.
In this week's episode of Delivering #marketingjoy Sarah Whitaker joins the show to discuss the importance of branded merchandise, challenges in the branded merch space, strategic approaches to merchandising, and optimizing the merch experience. Watch now!
The longer I’m in business, the more I realize how important gratitude really is. It’s easy to focus on growth, goals, and what’s next—but over time, business has taught me that appreciation plays a much bigger role than most people think.In this video, I share lessons I’ve learned over the years about gratitude in business—how it shapes perspective, strengthens relationships, and keeps you grounded through both wins and setbacks. These aren’t theories or trends, just real takeaways that come from experience.If you’re building something, leading a team, or navigating the ups and downs of business, this conversation is a reminder of why being grateful isn’t just a mindset—it’s a competitive advantage.
In this episode of Better Merch…Better Marketing, Jade Crider and Kirby Hasseman talk about why major brands are making bold moves in 2026. They break down Hershey’s decision to increase its marketing budget by 20 percent and lean further into influencer and digital marketing, and discuss why the rising cost of Super Bowl ads may still be a smart investment. They also introduce the idea of 2026 as the “Year of the Horse” and what that mindset means for brands ready to grow, take action, and build momentum.
In this week's episode of delivering #marketingjoy Jessica Fewless joins the show to discuss understanding the sales and marketing divide, the evolution of account-based marketing, identifying target customers effectively, and implementing account-based marketing strategies. Watch now!
Entrepreneurship gets talked about a lot—but the reality is very different than the highlight reel. In this video, I share 11 truths about entrepreneurship that I’ve learned through experience, mistakes, and persistence.These aren’t theories or motivational quotes. They’re real lessons about what it actually takes to build something, lead through uncertainty, and keep moving forward when things get uncomfortable. Some of these truths might challenge how you think about success, while others might confirm what you’ve already felt but couldn’t quite put into words.If you’re an entrepreneur—or thinking about becoming one—this is an honest look at what the journey really demands and why it’s still worth it.
In this episode of Better Merch…Better Marketing, Jade Crider and Kirby Hasseman talk about the power of intentional morning routines and why letting social media hijack your day can hurt focus and productivity. They also explore how trade shows can still be a powerful marketing tool when done right and why creating curated merch kits helps brands build stronger connections with their audience. A practical conversation about habits, strategy, and smarter branded merchandise.
In this week's episode of Delivering #marketingjoy Kate Holgate joins the show to discuss navigating burnout in creative teams, the power of optimism, AI as a creative co-pilot, and more. Watch now!
This year, a handful of business books genuinely changed how I think about leadership, growth, and decision-making. In this video, I break down the ideas and themes from seven books that had the biggest impact on me in 2025—not the titles, but the thinking behind them.These weren’t just good reads. They challenged assumptions, reinforced what actually works, and helped shape how I’m approaching business heading into 2026. If you care about improving your thinking and making better decisions, this conversation is for you.
In this episode of Better Merch…Better Marketing, Jade Crider and Kirby Hasseman share lessons from the PPAI Expo, often called the trade show of trade shows. They break down what clients can learn from the biggest event in branded merch, why activations were the dominant trend on the show floor, and how clearly defining your ideal customer leads to better merchandise and marketing decisions. The Product of the Week is the 24 Can Cooler Tote, a practical and versatile item for events, gifting, and promotions.
In this week's episode of Delivering #marketingjoy Javier Lozano joins the show to discuss how to unlock scalable growth, knowing when to evolve your go to market motion, predictable revenue, and more. Watch now!
In this week's episode of Delivering #marketingjoy Bryan Clayton joins the show to discuss changes in service based business, the importance of authority and discipline, and lessons in branded merchandise. Watch now!
Goals are easy to talk about—but execution is where most people fall short. In this video, let's break down three habits successful people consistently practice before, during, and after they set goals.
In this episode of Better Merch…Better Marketing, Jade and Kirby dig into a bold sensory marketing move from Subway — a scratch-and-sniff billboard designed to stop attention and create real connection.From there, Jade introduces her new Merch Pyramid, a simple framework for evaluating branded merchandise based on Utility, Aesthetic, and Connection — and why the top of the pyramid is where real impact happens.We wrap things up by getting practical, talking through the branded merch we’re packing for our upcoming trip to PPAI Expo in Las Vegas, and how those items fit into the Merch Pyramid.If you’re looking for smarter merch ideas, creative marketing inspiration, and real-world takeaways, this one’s for you.
, common mistakes in brand messaging and how to fix them, how to select the proper tools, and advice he'd give to his younger self. Listen now!
The business landscape is changing fast, and what worked yesterday won’t always work tomorrow. In this video, I share 7 business truths to keep in mind as you head into 2026—insights shaped by real-world experience, shifting technology, and evolving customer expectations.Whether you’re a business owner, leader, or marketer, this conversation is designed to help you think more clearly about what’s ahead and how to stay adaptable in a changing environment.Watch, reflect, and consider how these truths apply to your business moving forward!
The first Better Merch…Better Marketing episode of 2026 is here. Kirby and Jade share business lessons from quick-serve restaurants, break down the top five categories of branded merchandise people actually keep, and discuss their goals for the year ahead. They also spotlight the Moon Jams Bundle as the Product of the Week and highlight Marlite for giving back during the holiday season. A great episode to kick off the new year with practical marketing insights.
In this week's episode of Delivering #marketingjoy Kevin Surace joins the show to discuss the power of invention in marketing, embracing AI, the joy success principle, and transforming complaints into opportunity. Watch now!
In this week's episode of Delivering #marketingjoy Carrolee Moore joins the show to discuss the currency of visibility, 3 non-negotiables for visibility strategies, visibility powerpoints, and more. Listen now!
In the final episode of Better Merch...Better Marketing, Kirby and Jade reflect on the year that was and look ahead to 2026. They share a few areas they want to focus on in the coming year, revisit the Dad Was Right/Dad Was Wrong segment including Jade’s realization that cold calling was not as bad as expected, and wrap up with their biggest takeaways from 2025. A thoughtful and candid conversation to close out the year.
In this week's episode of Delivering #marketingjoy Drew Holmgreen joins the show to discuss the next PPAI Expo, how to prepare for it, how the preparations are going, takeaways from his first year as president, and more. Watch now!
In this episode of Better Merch...Better Marketing, Kirby and Jade debate their favorite Christmas movies, recap Kirby’s visit to Bluffton for chamber events and sales training, and discuss Australia’s proposed social media ban for kids. They also spotlight the BELLA+CANVAS Heavyweight Pullover Hoodie as the Product of the Week and give a shout out to the Greater Bluffton Chamber of Commerce for welcoming 150 new members this year. Tune in for marketing insights, community updates, and a little holiday fun.
In this week's episode of Delivering #marketingjoy Anthony Karls joins the show to discuss profit engines, optimizing digital strategies, identifying and fixing website leaks, and more. Watch now!
Want to elevate your brand? In this episode, I break down 4 simple but powerful tips that any business can use to stand out, build trust, and connect more deeply with customers. These practical ideas will help you create a brand people actually remember.
In this episode of Better Merch…Better Marketing, Kirby and Jade compare two Black Friday promotions and explain why Lowe’s delivered real value while TARGET missed the mark. They dig into the growing use of QR codes and why most businesses still are not using them effectively, emphasizing that calls to action should appear just as often on merch as they do in advertising. Jade also shares why now is the right time to begin planning for 2026, using seasonal strategy and regional insights to guide year-round marketing decisions. The Product of the Week is the Sonosphere, a wireless speaker and award with a one piece minimum, and the shout out goes to Peoples Bank and the Peoples Bank Foundation for their significant holiday giving and community volunteer efforts.
In this week's episode of Delivering #marketingjoy Kevin Downey joins the show to discuss B2B lead generation, finding the right sales reps, email marketing strategies for B2B, and more! Watch now.
Branded merch isn’t about slapping a logo on a product—it’s a strategic tool that solves real business problems. In this video, we break down how the right merch can help you improve:• Awareness: Get your brand seen in the right places• Trust: Build credibility through consistent presence• Loyalty: Create positive touchpoints your audience remembers• Engagement: Spark interaction and keep your message top-of-mind• Communication: Deliver clear, repeatable messaging without the noise• Conversion: Move people from interest to action more effectivelyIf you want your brand to show up stronger, stick longer, and drive real results, this is where branded merch makes the difference.
Join Kirby Hasseman and Jade Crider for a new episode of Better Merch…Better Marketing. This week they dive into the rise of microdramas in content and how brands can use storytelling in simple, fun ways. They also talk about why now is the best time to start planning your goals for 2026, instead of waiting until January. Jade shares insights on LinkedIn Navigator and how business owners can use LinkedIn to grow sales and visibility.
In this week's episode of Delivering #marketingjoy Dave Mastovich joins the show to discuss how to make marketing move the needle, the 6 right fit target markets that matter, using the 80-20 principle to guide marketing decisions, and more! Watch now.
In this episode of the Better Merch...Better Marketing podcast, Kirby Hasseman and Jade Crider talk about Youtube TV and Disney negotiating (and how that affects Kirby and marketers), the New York City Marathon controversy of letting influencers go ahead of the pros, and how AI might be affecting your buyers' behaviors (and what we need to do about it). As always, we feature an amazing product of the week and a shout-out to warm your heart. Listen now!
In this week's episode of Delivering #marketingjoy Jason Henneberry joins the show to discuss the most common struggle when engaging clients, building marketing that doesn't feel like marketing, turning a personal brand into a repeatable marketing engine, and much more. Watch now!
In this video, I talk about 5 lessons that I've learned from Alex Hormozi that you can use in any area of your business. Watch now!
In this week’s episode of Better Merch…Better Marketing, Kirby Hasseman and Jade Crider dive into creating repeatable content, making PR packaging meaningful, and learning from a purpose-driven brand from across the globe. They also feature a practical and elevated merch item and end with a shout-out rooted in community and service.
In this episode of Better Merch…Better Marketing, Jade Crider and Kirby Hasseman talk about Kodak’s nostalgia marketing campaign, investing in yourself through growth and learning, and their biggest travel pet peeves. They also feature the OxFord Backpack from AceHigh and give a shout out to the Coshocton County Commissioners for their new community ice rink.
In this episode of DMJ 1 on1, I talk about 3 ways you can combine digital and physical marketing to drive better marketing results. Watch now!
This week, Jade Crider and Kirby Hasseman talk about Canva’s bold renewal email strategy, Jade’s creative approach to finding new clients on social media, and a tech “glitch” that’s driving Kirby crazy. Plus, the Product of the Week — the 24-Can Glacier Peak XL Cooler Bag — and a shout out to the Friends of the Park Half Marathon in Coshocton County.#BetterMerchBetterMarketing #HassemanMarketing #BrandedMerch
In this week's episode of Delivering #marketingjoy Kirby Hasseman sits down with repeat rockstar Danny Rosin to discuss leading through uncertainty, the importance of B corp certification, the value of mentorship, and strategic opportunities for the promo industry. Watch now!
Jade Crider and Kirby Hasseman are back after a short break to talk NFL streaming chaos, the challenge of unplugging, and Gen Z’s new obsession with “Locking In.” They share lessons on focus, balance, and finding your audience—plus highlight the smart, tech-savvy NFC Scribe Pen and give a shoutout to PromoCares for their Water 4 Good campaign.Quick insights, real talk, and a reminder to stay intentional in your work and life.#BetterMerchBetterMarketing #MarketingJoy #BrandedMerch
In this week's episode of Delivering #MarketingJoy Kirby Hasseman sits down with Scott Brandley to discuss reputation management, understanding online reviews, the importance of verified reviews, and transforming a brand's reputation. Watch now!
In this week's episode of Delivering #MarketingJoy Kirby Hasseman sits down with Taylor Borst to discuss kitting, curated collections, creating memorable events, and mastering the zero inbox method. Watch now!
In this episode, Jade and Kirby dive into McDonald’s genius Monopoly campaign and why it’s a masterclass in nostalgia marketing and owned media. They also talk about setting Q4 goals, the continued rise of LinkedIn as a business platform, and feature the HydraPeak 32 oz Water Bottle from Gold Bond as the product of the week. Plus, they give a big shout out to the groundbreaking at the old AEP site in Conesville, a major win for Coshocton County.Whether you’re a business owner, marketer, or merch lover—this episode is packed with practical insights and good vibes.👉 Product link: https://goldbondinc.com/products/hpsportboot32-fd-32-oz-hydrapeak-insulated-water-bottle-w-straw-lid-2📍 Free marketing resources at HassemanMarketing.com#BetterMerch #BetterMarketing #Q4Goals #NostalgiaMarketing #LinkedInGrowth
In this week's episode of Delivering #MarketingJoy Kirby Hasseman sits down with Pete Sena to discuss emotional marketing and creative innovation, designing delight at scale, Harnessing AI for brainstorming, and the impact of thoughtful branded merch. Watch now!
In the newest episode of DMJ 1on1, I talk about some of the lessons I learned from Dan Martell's elite coaching program that I recently attended. I talk about things like investing in yourself, the 5 daily non-negotiables, making goals inevitable, and finding your own path to success. Watch now!
In this episode, Kirby and Jade talk about Meta AI glasses (cool tool or privacy nightmare?), Aldi’s oversized bag campaign, and lessons from the recent Branding Basecamp Customer Show. They also spotlight the 10x10 Deluxe Tent as the Product of the Week and give a shout-out to Baltic State Bank for their new branch in West Lafayette.
In this weeks episode of Delivering #MarketingJoy I sit down with repeat rockstar Mandi Rudd to discuss celebrating women in promo, advice for women starting their careers, collaboration within the industry, and her recent projects and personal growth. Watch now!
In this episode, Jade and Kirby talk about the lessons from the DC rebrand (and what every business can learn), share behind-the-scenes details as they prep for the Branding Basecamp Customer Show, celebrate Jade’s recognition as a PPAI Rising Star, spotlight the Big Un Chair from Brentwood, and give a shout-out to Coshocton’s own Marion Sutton.
In this weeks episode of Delivering #MarketingJoy Kirby Hasseman sits down with Doug Brown to discuss understanding the right fit buyer, setting truthful goals for business growth, the importance of daily actions, and so much more. Watch now!
I recently took one whole month out of the office as an experiment to see how my team could handle my absence (spoiler alert: they did amazing). In this DMJ 1 on 1, I talk about how I prepared for the month, what went right and wrong, what I did during the month, and lessons I learned from the experience. Watch now!
In this episode, Kirby and Jade break down the latest Q4 branded merch trends, including kitting, packaging, and give-back products. Kirby shares lessons from Skucamp—like why it’s vital to invest in yourself and get in rooms that push you to grow. Jade talks about heading back to Ohio for the Customer Show, and the Product of the Week is Kirby’s new book TARGET for Talent (with the Kindle version available free for a limited time).Tune in for insights, laughs, and ideas to finish the year strong.
In this weeks episode of Delivering #marketingjoy Kirby hasseman sits down with Jason Friedman to discuss Jason's powerful story about his journey with cancer, the entrepreneurial mindset, clarity over swirl, and the "new" ROAS. Watch now!
It’s launch week for my newest book, TARGET for Talent! 🚀 In this episode, I pull back the curtain and share 5 key lessons you’ll take away from reading the book. Whether you’re a leader, HR professional, or business owner, these insights will help you rethink how you attract, engage, and retain top talent. Did I mention it's FREE on Kindle this week only?From practical strategies to mindset shifts, TARGET for Talent is designed to help you build stronger teams and create a culture people don’t want to leave. Tune in to get a sneak peek at the lessons that can transform the way you approach hiring and retention.If you’re ready to hit the TARGET and unlock your team’s full potential, this episode is for you.
In this episode, Jade Crider and Kirby Hasseman talk about the new Dancing with the Stars pairings (not really)—and what that teaches us about matching the right branded merch with the right message. Kirby shares details on his new book TARGET for Talent (coming next week), they chat about what shows they’re watching, spotlight the Grab and Go Kit from Hirsch, and give a shout-out to West View Healthy Living for their “Dream On” program.
In this weeks episode of Delivering #marketingjoy Kirby Hasseman sits down with Greg Logan to discuss the power of emotional connection in branding, crafting compelling brand stories, the connection that movies have to marketing, and the role of conflict in marketing. Watch now!
In this episode, Jade Crider and Kirby Hasseman talk about the Cracker Barrel rebrand controversy, why form vs. function is a debate worth having, and what sequels can teach us about planning for success. They also spotlight Custom Appointment Calendars as the Product of the Week and give a shout-out to the Coshocton County Commissioners for driving positive change in the community.
In this weeks episode of Delivering #MarketingJoy Kirby Hasseman sits down with CPA Chris Hervochon and discusses understanding cash reserves for entrepreneurs, the importance of regular financial reviews, and much more. Watch now!
In this episode of Better Merch…Better Marketing, Kirby and Jade dive into:Why investing in yourself always pays offHow to get back to basics when business slows downPlanning with intention as fall approachesProduct of the Week: Post-it® Transparent Notes with Custom Printed Cover& Shout-out to Coshocton Regional Medical Center’s incredible backpack programTune in for practical tips, a great product idea, and inspiration to carry you into the next season!
On this episode of Delivering #MarketingJoy Cairo Marsh joins the show to discuss "Relationship-nomics", the future of personalized marketing, and Maslow's Hierarchy of Needs in a business sense. Watch now!
In the newest episode of Delivering #MarketingJoy 1on1, join me as I talk about appreciation marketing as a whole, the importance of customer relationships, and tactics for implementing appreciation marketing. Watch now!
In this episode, Jade Crider and I break down Taylor Swift’s brilliant (and intentional) album announcement on the New Heights podcast, McDonald’s clever nano-influencer campaign for chicken strips, Mattel’s Barbie rebrand, and the rise of bizarre “brain-rot” TikTok marketing for Gen Z. We also spotlight the Glass Jar Candle from Numo, plus local events like the Coshocton Dog Fest and Roscoe Village Food Truck Festival.
In this weeks episode of Delivering #MarketingJoy Kirby sits down with Blair LaCorte and discusses key lessons Blair learned across industries, lessons about change, learning throughout the process, and balancing relationships rather than contacts.
In this episode, Jade and Kirby dive into Sydney Sweeney’s controversial American Eagle campaign, the power of cameos in marketing (looking at you, Happy Gilmore 2), and why now is the perfect time to start planning your year-end client gifts. They also highlight a beautiful branded cutting board and give a shout-out to the Coshocton Sunflower Festival. Tune in for hot takes, strategy, and a bit of fun.🎧 Watch or listen now and let us know your favorite moment!
On this week's episode of Delivering #MarketingJoy Tye DeGrange joins the show to discuss fixing the "trust gap", influencer marketing, affiliate marketing, and sifting through the metrics. Watch now!
In this episode of DMJ 1 on 1, Kirby shares 10 simple but powerful tactics that can help you succeed in any business. From focus and speed to gratitude, storytelling, and resilience, these are practical strategies you can start using today to grow personally and professionally.
We’re back! In this episode, Jade and Kirby talk about their big July changes (Jade’s cross-country move and Kirby’s “month out of the office”), break down Astronomer’s hilarious PR move featuring Gwyneth Paltrow, and explore how Instagram is becoming more of a search platform. Plus, we showcase the EZ Breezy Neck Fan—a perfect product for summer—and celebrate Coshocton County’s $58.7M economic development grant!
In this weeks episode of Delivering #MarketingJoy Emeric Ernoult joins Kirby to discuss building a business without funding, the role of social media in marketing, understanding social media attribution, and balancing life and entrepreneurship. Watch now!
On episode 557 of Delivering #MarketingJoy, Jenna Quaranta joins us to talk about launching her sales academy, coaching different personalities, and modern sales conversations. Watch now!
Branded merch isn’t just for customers — it’s a powerful tool to build culture, alignment, and pride inside your organization too.Let's breaks down how companies can use promotional products to reinforce core values, boost morale, and help employees feel more connected to the brand. Whether you're welcoming new hires, rolling out a campaign, or celebrating team wins — branded merch makes it stick.✅ Why internal branding matters🎯 How to use merch to reinforce company values🎁 Real-life examples of merch done right🙌 Tips for creating team buy-in through swagIf you want your team to live the brand — start by putting it in their hands.#InternalBranding #BrandedMerch #CompanyCulture #EmployeeEngagement #MarketingJoy
On episode 556 of Delivering #MarketingJoy, Kristen Sweeney joins us to talk about what most companies get wrong when telling their brand story, why "nobody cares" what you do, and 1 marketing trend that is both over AND under hyped! Watch now!
On episode 555 of Delivering #MarketingJoy, Former Miss Ohio Madison Miller joins us to discuss personal branding (and a foundational piece we often miss), a huge lesson she learned from her Miss Ohio journey, and advice she gives people about social media. Watch now!
Let's talk about 7 powerful personal development lessons from some of the world’s most respected thought leaders — including Tony Robbins, Ed Mylett, Mel Robbins, Jon Acuff, and more.These tips cover mindset, motivation, and how to level up your life in practical, meaningful ways. Whether you're chasing big goals or just trying to get 1% better each day, this one’s for you.
It's time for a brand new episode of Delivering #marketingjoy! On this weeks episode, Joey Coleman joins us to talk about the importance of employee experience, onboarding and retaining employees, the employee journey phases, and connecting employee and customer experiences. Listen now!
It's time for the finale of Season 1 of the Better Merch...Better Marketing podcast! This time Jade and Kirby talk about lessons from the podcast (so far), Jade's creative process on a large project, and what to expect from the Hasseman Marketing Customer show. They also showcase a new product that really measures up and give a shout-out to Good Boy Bakery! Listen now!
In this episode of Delivering #marketingjoy Stephanie Hinkle joins the show to talk about branded merch in marketing, the discovery phase in client engagement, trends and transparency in sustainable products, and keeping the creative muscle sharp. Listen now!
In this episode of DMJ 1 on 1, I talk about 10 things that I know to be true about branded merch...and how you can take action to make those improve your brand! Watch now!
In this episode, Kirby and Jade dive into Microsoft’s new term “The Infinite Workday” and how work is creeping into every corner of our lives. They also explore overrated and underrated promo products, the hidden love Gen Z has for print, and why your brand should consider hosting a golf outing. Plus, the product of the week—a sand-proof beach towel—and shout-outs to Shriver’s Hospice and People’s Bank for making an impact. Tune in for insights, laughs, and better branding ideas!
It's time for episode 552 of Delivering #MarketingJoy! This time Halle Moore from PromoCorner joins us to talk about why it's important to LOVE your content, what it's like to work with family, and why it's important to have a real story in your content, and what is in her dream merch kit! Watch now!
This time on the Better Merch...Better Marketing podcast, Kirby and Jade talk about updating morning routines, how to improve your website (your digital real estate), why welcome kits matter, a product of the week that will have you in front of your customers all year...and a delicious shout out! Watch or listen now!
On episode 551 of Delivering #MarketingJoy, Connor Widder joins us to talk about creating leads for your business (who doesn't want those?), tactics for quickly improving SEO, and how to get the most "bang for your buck" with your advertising dollars! Watch now!
On episode 21 of the Better Merch...Better Marketing podcast, Kirby and Jade discuss aggressive marketing versus organic marketing (and which they prefer), give you a checklist for your next event, give you 1 (or more) under-rated promotional products, feature a product of the week you will want to hang around, and give a shout-out to a local event that floats through the air with the greatest of ease. Watch or listen now!
On this week's episode of Delivering #MarketingJoy, Natalie O'Leary joins Kirby Hasseman to talk about overcoming challenges in business development, the importance of mentorship and learning, and peers and influencers who are inspiring her today. Watch Now!
This time on the Better Merch...Better Marketing podcast, Kirby and Jade talk about Summer Bucket list items, current Pet Peeves in Business (mainly Kirby just rants), challenging themselves this summer, and an item you will want to track your brand everywhere! Listen now!
On this episode of Delivering #MarketingJoy, Mike Michaelowicz joins us to talk about his new publishing partnership, why he is excited to help others succeed in publishing, companies he is looking to invest in, and tips to help potential authors succeed! Lots to cover! Listen now!
This time on the Better Merch...Better Marketing podcast, Kirby and Jade talk about Duolingo creating controversy by using AI instead of humans, the impact Branded Merch can make on an event (and how you can use it), the differences between Gen Z and Gen X buying habits...and more! Watch now!
On episode 548 of Delivering #MarketingJoy, Peter Wilken explains the power of brand DNA (and why that matters), he dives into the 10 commandments of branding and why the best brands live in your heart...not just your head. Watch now!
On this episode of Better Merch...Better Marketing, Jade and Kirby discuss the opportunity as plastic bags go away, a tale of two coffee marketing campaigns, why people working from home are more lonely, and a big shout-out to the Coshocton Collaborative. Listen now.
Let's dive into a great sales and marketing conversation! This time on Episode 547 of Delivering #MarketingJoy, Savannah Dymtriw joins us to talk about creating human and personal sales experiences, how to make your marketing "collectible," and how to compare branded merch to a great appetizer and dessert! Watch now!
This time on the Better Merch...Better Marketing podcast, Jade and Kirby discuss how to do sustainability without breaking the budget, ways to help your team with mental health in the workplace, spring cleaning your merch, and we learn about "The Coshocton Promise." Oh...and the Product of the Week is amazing!
It's time for episode 546 of Delivering #MarketingJoy! This time Liz Brooks joins us to talk about the power of podcasting (to build your brand), why "better" can be better than bigger in podcasting, why it's important to be flexible, and the first steps to dive in. Watch the latest episode now!
This time on the Better Merch...Better Marketing podcast, Jade and I talk about our thoughts on work/life balance, a not-so-typical office product we love, our morning routine "musts" and a very seasonal product of the week!
This week on episode 545 of Delivering #MarketingJoy Kirby sits down with author and business strategist Perry Marshall to discuss leveraging AI in business, Creating effective USPs, and navigating the 7 figure desert. Watch now!
This time on the Better Merch...Better Marketing podcast, Jade and Kirby discuss their favorite marketing mascots, some bad advice they hear all of the time, tips on working from home, and an amazing product of the week that might include gummy bears!
This time on episode 544 of Delivering #MarketingJoy Larry Szeliga discusses building a strong organizational culture, problem solving, and giving organizational support. Watch now!
On this episode of Better Merch...Better Marketing, Jade and Kirby discuss the sensation around Trader Joe's new tote bags, lessons (so far) from Tariffs, productivity apps they love, and a product of the week that might make your life easier!
This time on episode 543 of Delivering #MarketingJoy, Kenny Ridgell joins us to discuss the intersection of data and creativity in marketing, Understanding ROI through effective metrics, and using AI for enhanced marketing strategies. Listen Now!
We are all in sales. But some people have to be the ones that reach out to strangers and make cold calls. That is where the C.A.L.L.O.U.T. method comes in. Here is what I do to get myself ready to make cold calls.
This time on the Better Merch...Better Marketing podcast, Kirby and Jade discuss their favorite social media platforms (right now), how to do a Company Merch shop right, why to consider a Pin program to build your brand, and a shout-out making to a company making the community healthier! Watch now!
This time on Better Merch...Better Marketing, Kirby and Jade talk about some things to consider if you are rebranding (or going to do a rebrand), why 1 piece minimums are amazing, tactics to kill it in the 2nd quarter...and much more! Watch now!
This time on episode 542 of Delivering #MarketingJoy, Jeff Sauer joins us to talk about how to create a "minimum viable system" as a process in your business, how to automate your business, and how to use AI to create your marketing dream team! Listen now!
This time on Better Merch...Better Marketing, Kirby and Jade talk about the good, bad, and ugly of TikTok marketing, tips for doing trade shows better, what they think about Disney+ having R-rated content and more!
When the times are uncertain, what do we do? There are 4 things specifically that I strongly recommend. These being going on offense, guarding your customers, adding value, and multiplying your social media efforts.In my latest video I tell you exactly what you should d when everything around us is unknownKirby Hasseman is the owner of Hasseman Marketing (find more at http://www.hassemanmarketing.com). He is also the author of Delivering Marketing Joy!At Hasseman Marketing we Deliver Marketing Joy!How do we do that? We provide our clients (both large and small) fantastic marketing campaigns that include promotional products, video production, social media and graphic design. We are a full service marketing company…and we would love to help you!http://hassemanmarketing.com
In episode 540 of Delivering #MarketingJoy, Drew Holmgreen discusses his new position and his warm welcome into the industry, the most recent PPAI Expo, and sustainability. Watch now!
On episode 540 of Delivering #MarketingJoy, Adam Ortman discusses the dirty little secrets of marketing, How small businesses can ethically compete in crowded marketplaces, how to avoid common pitfalls, and shares a piece of advice he gives to all marketers and entrepreneurs.
On episode 539 of Delivering #MarketingJoy, Peter Murphy Lewis joins us to talk about how he became the host of a TV show in South America (and what he learned about storytelling), advice he gives on brand strategies for content, and how to be a better storyteller as a marketer or brand. Listen now!
This time on the Better Merch...Better Marketing podcast, Jade and I give a couple of unpopular opinions, we create our own tournament (Merch Madness), give tips to create merch that stands out...and much more!
We all want to get better, but where do we start? The relentless pursuit of better is my motto of striving to be better every single day. Perfection isn't achievable, but getting better is extremely possible with these 7 tips.In my latest video I break down my 7 tips for you to improve on ANYTHING whether it's in business or in life.Kirby Hasseman is the owner of Hasseman Marketing (find more at http://www.hassemanmarketing.com). He is also the author of Delivering Marketing Joy!At Hasseman Marketing we Deliver Marketing Joy!How do we do that? We provide our clients (both large and small) fantastic marketing campaigns that include promotional products, video production, social media and graphic design. We are a full service marketing company…and we would love to help you!http://hassemanmarketing.com
In episode 538 of Delivering #MarketingJoy, Scott Grates joins us to talk about how to build your business with the relationships you ALREADY have, why we have to fight inconsistency, and tactical advice from his book Referrals Done Right. Listen now!
This time on Better Merch...Better Marketing, Jade and Kirby talk about some marketing tips during uncertain times, when to do a merch collection for your company, how to leverage merch and social media during a product launch, and a product they are both obsessed with. Listen in now!
In this episode of Better Merch...Better Marketing, Jade and I talk about underrated Branded Merch, strategies for avoiding burnout, and "sexy" books we love! Always fun. Watch or listen now!
On episode 537 of Delivering #MarketingJoy, Wayne Stanley joins us to talk about how to change (or upgrade) your brand with a digital marketing transformation, why it's important to "fill others' cup" with your marketing, and the ONE thing you should still be doing in your marketing. #marketing
Who wants to become smarter about AI? On episode 536 of Delivering #MarketingJoy, Russ Henneberry talks to us about AI and the biggest mistakes he sees business owners and marketers making with it, why it's NOT just about prompts, and why "digital labor" is going to become a trend in the near future. Watch now!
This time on the Better Merch...Better Marketing podcast, Jade and I talk about advice we needed to hear (that stuck with us), how to elevate your next event, how we are using AI each day...and why Dad was right this time! Watch now!
The real estate space is competitive—which means standing out isn’t just about having the most listings or the biggest advertising budget. It’s about building relationships, creating value, and staying top-of-mind.In this podcast, I break down four powerful ways realtors can market themselves more effectively to grow their brand, connect with their community, and ultimately generate more business.
In episode 535 of Delivering #MarketingJoy, Brook Shepherd joins us to talk about how good agencies are using AI to improve their work, how to combine creative and data to create the best ads, and how universities can grow in the face of declining enrollments. Tactical stuff here...listen now and subscribe!
Branded merch is one of the most powerful marketing tools—when used correctly. But too many marketers make costly mistakes that hurt their brand instead of helping it. In this episode, I break down the five biggest mistakes businesses make with branded merch and how to avoid them.
🎙️ In this episode of Better Merch…Better Marketing, Jade and Kirby dive into:🚀 Podcasts that inspire success – Jade recommends Mel Robbins & Ed Mylett, while Kirby loves Alex Hormozi & Jon Acuff.👟 Nike x Skims collaboration – Is this a genius marketing move or just hype?🆚 Trendy vs. Timeless Branded Merch – Which one should you choose for your brand? (Spoiler: It depends!)🎤 Dad Was Wrong – Jade proves why fancy office equipment actually does improve productivity.🏢 Shoutout to the Coshocton Collaborative: a game-changing space for entrepreneurs and business professionals!🔥 Watch (or listen) now for marketing insights, business trends, and a few laughs along the way!
On episode 534 of Delivering #MarketingJoy, Luke Lunkenheimer joins us to talk about how he learned to channel his desire for dopamine rushes for success, why (and how) success breeds success, and why confidence raises sales by 67%! Watch now!
In this episode of Better Merch…Better Marketing, Kirby and Jade break down their favorite (and not-so-favorite) Super Bowl ads, debate why branded apparel doesn’t have to be boring, and reveal the ONE piece of branded merch that every company should have.Plus, in a shocking turn of events… Dad was RIGHT about something. (You don’t want to miss this.)And finally, we’re giving a big shoutout to John Larsen from One Good Deed—keep doing awesome things! 🙌🎧 Listen now and join the conversation!
This time on episode 533 of Delivering #MarketingJoy, Bill Petrie joins us to talk about his new podcast, he gives advice on how to create content that matters, and why to be unapologetically yourself. Watch now!
Branded merchandise isn’t just swag—it’s a powerful tool to drive sales, increase engagement, and build customer loyalty when used strategically. In this video, I break down five proven ways to use branded merch to grow your business this year:✅ Improve direct mail open rates by making it "bumpy"✅ Increase show-up rates with a simple pre-event merch strategy✅ Incentivize referrals and build a community around your brand✅ Use branded merch for brand marketing (not just direct marketing)✅ Create a quarterly appreciation program for your top customersIf you’re ready to take your marketing to the next level and use branded merch the RIGHT way, this is for you!
This time on the Better Merch...Better Marketing podcast, Kirby and Jade discuss the latest about tariffs (and what you can do), what matters to great employees, and how to become a brand with a purpose. Listen in now!
This time on Better Merch...Better Marketing, Jade and I discuss our "marketing pet peeves" right now, the coolest products we saw at PPAI Expo in Las Vegas, whether phone calls or emails are best, and a special shout-out to Shrivers Hospice.
On episode 532 of Delivering #MarketingJoy, Carly Ries joins us to talk about effective marketing for solopreneurs and small businesses, why engagement (especially on Linkedin) can really build relationships, and how to overcome the loneliness of an entrepreneur's life. Listen now!
On episode 531 of Delivering #MarketingJoy, Sarah Marie-Clark joins us to talk about what your branded merch partner wants you to know if you are doing a re-brand, why it makes sense to have purpose behind your branded merch, and how to use retail to inspire our branded merch. Listen now.
In episode 2 of the Better Merch...Better Marketing podcast, Jade and I discuss how we felt about TikTok going away (and coming back), lessons we learned from the PPAI Expo, answer a question on how to gain clients and give a shout out to a few local businesses. Listen now!
We’re thrilled to announce the launch of our brand-new podcast, Better Merch...Better Marketing, featuring Kirby Hasseman and Jade Crider! This weekly show is designed to explore marketing, branded merchandise, and everything in between—all while sharing some laughs and insights along the way. If you’re looking for actionable tips, fun discussions, and a fresh perspective on building your brand, you’re in the right place.
In this audio, I talk about why building a brand (and enthusiastic brand ambassadors) matters. In addition, I talk about 4 things you can do right away to start building a brand that will help you build your business.
Now is the perfect time to start intentionally creating your life (whenever you see this video). That means setting goals for your life. In today's video, I talk about why goal-setting matters, how to begin the process, the 5Fs of goal-setting, and how to get started. Watch now, and let's make this year the best year yet!
On episode 530 of Delivering #MarketingJoy, Nick Kraus joins us to talk about his book The Sharkbite Method, the power of the content calendar, and how to measure your ROI on marketing and advertising. Watch now!
In episode 529 of Delivering #MarketingJoy, we talk with James Hurman about how to treat marketing more like a science, why we NEED to invest in Brand marketing, and why creativity is the X Factor in marketing success. Watch now!
On episode 528 of Delivering #MarketingJoy, Taylor Wilson joins us to talk about how to create a brand that resonates with the market, when it might be time for a rebrand, and how kindness can drive revenue growth. Lots to dig into here! Watch now!
On episode 527 of Delivering #MarketingJoy, Jason Kramer joins us to talk about how to turn marketing into a profit center, how nurturing can create more customers, and how to use your CRM to do marketing better. Great insights in this one! Listen now!
Want to grow your business? Grow your following. Here are 5 tips on how to do social media BETTER for your business.
On episode 526 of Delivering #MarketingJoy, Jon Gillham joins us to discuss how to balance originality and automation with AI, how marketers can effectively use AI, and how AI will change the marketing landscape in the next couple of years. Listen now!
The better your list, the stronger your business. In today's DMJ 1 on 1, we talk about why it matters to grow your list, why it's important to have owned media, and how to start the process of building a BETTER customer list.
On episode 525 of Delivering #MarketingJoy, Best-Selling Author Peg Fitzpatrick joins us to discuss her new book "The Art of Small Business Social Media." We discuss what inspired the book, why you don't have to be everywhere, how to create a strategy, and how to stand out!
On episode 524 of Delivering #MarketingJoy, Daniel Budai joins us to talk about the importance of "retention marketing," how you can grow your brand and business with "nurturing" emails, and why using scarcity can actually harm your brand (long-term). Listen now!
On episode 523 of Delivering #MarketingJoy, we talk with Andy Culligan about how to align sales and marketing in your organization, proven tactics for creating revenue, and how to create personalized "touch points" in marketing that really move the needle! Listen now!
We believe in the Relentless Pursuit of BETTER. Today we give you 5 tips on how to do Branded Merch BETTER! Listen Now!
On episode 522 of Delivering #MarketingJoy, Chris Martinez joins us to talk about mistakes he has learned through frustration in business, how to build a great team (hint: get yourself out of the hiring process), and 3 traits of the most successful business leaders. LIsten now.
What is the Productivity Deficit? It's simple. What we know we should be doing - what we are actually doing = the productivity deficit. Do you have a deficit in your goals?
On episode 519 of Delivering #MarketingJoy, Eric Dingler joins us to talk about the 4 Laws of Marketing, why businesses should NOT outsource their marketing, the "Marketing Momentum Framework" and how to apply it...and more! Listen now! Get your assessment at: https://mymarketingscorecard.com/0
While I certainly learned a lot of lessons from my parents over the years, here are 5 business lessons that I reference to this day! Listen now!
On episode 517 of Delivering #MarketingJoy, Jim Matuga joins us to talk about why stories not only need to communicate...but they need to connect, why stories that create emotion win, and why you need to "fall in love with the problem" in order to create great solutions
If you want to create real change in your life (or your organization), you go through 4 steps. Here is what you can do to create change starting today!
In episode 515 of Delivering #MarketingJoy, Maxwell Nee talks about how he helps organizations create more leads, how to use content to create leads (and how to improve that), and some mistakes he sees organizations making in their marketing. Watch now!
On episode 514 of Delivering #MarketingJoy, Owen Garrity talks about how to stand out in a fractured world, how we reach the right audience with our story, and how to create multi-touch marketing that elevates the brand! Watch now!
This time on episode 513 of Delivering #MarketingJoy, Neil Emeigh joins the show to talk about why he turned down the big exit opportunity, how you can collect data ethically, and what is next in terms of data collection. Listen now!
On episode 512 of Delivering #MarketingJoy, Elliott Connie joins us to talk about why the questions we ask ourselves have SUCH an impact on our lives, why "action leads towards hope," and how we need to shift how we look at mental health. This is a great episode...listen now!
It's time to go ALL IN! In episode 510 of Delivering #MarketingJoy, best-selling author Mike Michaelowicz talks about why it is SO important to build a great team, why creating a workshop can help with hiring, and how to create employees who act like owners! This is a great episode on hiring, recruiting, culture...and more!
On episode 509 of Delivering #MarketingJoy, Brandie Weaver joins us to chat about why we should consider hosting our OWN live events, what a live event strategy might look like, and why partnerships are a necessity for growing your brand. Listen now!
On this DMJ 1 on 1, we take a look at a recent webinar I gave talking about how to avoid a summer slowdown. Listen in now!
On episode 508 of Delivering #MarketingJoy, Kara Keister joins us to talk about why "doing Social Good" is a great business model, why she loves serving in the Branded Merch industry, and who is inspiring her to do even better work.
We are surrounded by negativity. Studies will tell you 89% of what we see is negative. So how do we Choose Joy? In today's DMJ 1 on 1, I talk about 4 ways we can choose joy and not get sucked into the negativity all around us.
In episode 505 of Delivering #MarketingJoy, Meg Erber joins us to talk about her new role at Proforma, how to build a personal brand that you are proud of, and advice for success in any role! Watch now!
On episode 504 of Delivering #MarketingJoy, Real Estate Influencer and Investor Sam Primm talks about his content strategy, his beef with Dave Ramsey, the power of Mastermind Groups, and why he doesn't want to just post and pray!
DMJ Ep 501: Lawrence Hanley - Providing Enjoyable Promo Products to Everyone by Kirby Hasseman
On this DMJ 1 on 1, I talk about the two types of people that deal with change. One is active and one is passive. I talk about the difference and which one you want to be in!
On today's episode, we celebrate episode 500 of Delivering #MarketingJoy. I give lessons I have learned in creating the show for nearly 10 years...and I take questions from the audience!
This time on Episode 499 of Delivering #MarketingJoy, Becky Lawlor joins us to talk about how to create content in the "era of Chat GPT," why originality is so important, and why original research can really set you apart! Listen now!
The best organizations have great teams! And in order to have a great team, you need to retain your best. This time on DMJ 1 on 1, I break down 10 things I see great organizations doing to improve employee retention.
The most successful people are always looking to grow. In this DMJ 1 on 1, I give you 5 books that have been impactful to me in my personal development. Listen now and subscribe.
On episode 497 of Delivering #MarketingJoy, Josef Schinwald joins us to explain how to get booked as a regular podcast guest. Josef talks about positioning yourself as the expert, finding the right podcasts to be on, and how to provide tons of value!
In episode 496 of Delivering #MarketingJoy, Chris Mercer talks about why "measurement marketing" is so important, how we measure a customer conversation, and how to use analytics to get more sales! This is a marketing masterclass! Watch now!
It's a tough question to answer. Today on DMJ 1 on 1 I tackle the topic of "How much does a branded t-shirt cost?" As you will see, there are a lot of variables. Want to follow along? Check out the blog at: https://hassemanmarketing.com/what-does-a-custom-t-shirt-cost/.
In episode 495 of Delivering #MarketingJoy, Jade Crider talks about the surprises of joining the industry (and a family business), why flexibility matters so much to hear, how she feels about working in the office (versus from home), and her inspiration for creating content! Watch now!
DMJ Ep 494 Taylor Borst: What goes on behind the scenes of successful events & more! by Kirby Hasseman
In this DMJ 1 on 1, I talk about the importance of reading and 5 books I think every entrepreneur (and aspiring entrepreneur) should read.
Host, Kirby Hasseman speaks with Josh Alltop, Co-Founder at Sales League, about his transition into sales, the importance of culture and systems and processes and what to do to have success in your sales!
Host Kirby Hasseman and guest Nick Lateur speak about how his most recent job came to be and how he can have a lasting affect on the company and it's customers.
In this DMJ 1 on 1, I take on 5 pieces of advice that I hear all of the time that I think are wrong. Listen now and let me know what you think!
This time on Delivering #MarketingJoy Jonathan Baker talks about how buyers determine what your business is worth, why the terms of the deal might be even more important than that, and even the emotional toll selling a business can take on an entrepreneur.
In this DMJ 1 on 1, we flashback to January when I was on stage at Skucon talking about finding your perfect customer, building your list, and creating reach across platforms. Listen now.
Tanishq Goyal and host Kirby Hasseman speak about the impact that Artificial Intelligence has on our SEO and how we can further educate ourselves to make sure we are using AI as a tool to help us market more efficiently.
Today on DMJ 1 on 1, I talk about the importance of mastering the 3 R's of Business...and how branded merch helps you do just that!
On this episode of DMJ 1 on 1, I tackle questions about content marketing from the audience! How much should I be "asking?" What about those LinkedIn sales packages? What should I be posting about? I tackle all of these...and more!
Kirby Hasseman, CEO of Hasseman Marketing talks with Quinn Bui, National Sales Manager at Rupt, Past President at RMRPPA, and 2023 Rising Star about what awesome things he's up to currently! #marketingjoy #promoindustry
I talk a big game on setting goals. But how did I actually do on my own goals? On this DMJ 1 on 1 I talk about how I did on my 1st quarter goals. Did I succeed or fail? What did I learn? Listen now to find out!
Kirby and Adam speak about his businesses, being the founder of Pentain, as well as co-founder of BottleKeeper prior to that, and the successes and challenges that he had along the way.
In this DMJ 1 on 1, I tackle the challenge of explaining many of the charges that you see when ordering Branded Merch. Is it legit? What do they mean? Listen now!
Drumroll, please! Unveiling our latest video, DMJ 1 on 1: The Quintessential Guide to a Health & Wellness Program. Submerge yourself into the critical components required to craft a triumphant health and wellness program within your organization.We navigate you through the framework of a captivating enrolment blueprint, the birth of a distinct and consistent design scheme, the significance of a tactical merchandise strategy, the formation of a regular communication agenda, and the necessity for an adaptable exercise routine.
DMJ Ep 486 With Solomon Thimothy You’re Not Getting Deals Because You’re Not Known In Your Industry. by Kirby Hasseman
In this DMJ 1 on 1, I am live at the PPAI Expo talking about 4 things I am seeing the most successful people doing to make 2024 a great year! Watch now!
In this episode of Delivering #Marketing Joy, Peter Guirguis tells us how two failed businesses helped him launch his real business, how to use AI to help with your website, and how to build landing pages to drive real results. Watch now!
Customer Appreciation Events can be powerful. In today's DMJ 1 on 1, I talk about WHY they have an impact and HOW to create one for your organization! Listen now!
Branded Merch can really move the needle in your marketing. But how do you measure it? In this video, I talk about understanding HOW to measure your next Branded Merch campaign.
Today on Delivering #MarketingJoy, Shawn Anthony talks about how he created an incredibly successful podcast, why he thinks everyone should start a podcast, and some tips on how to begin successfully! Watch now and get ready to rock the mic!
I love social media. But here are 4 things I think every business person should STOP doing on social media this year!
DMJ Ep 480 with Robert Brandl - Branding = Design + Personaility + Positioning by Kirby Hasseman
If you want to chase a new goal, what do you need to do? In this podcast, I break down 4 steps that will help you move toward the new project, goal or business. Watch now and subscribe!
Friends Don't Let Friends Buy Bad Merch. In this video, I will give you 4 reasons NOT to buy BAD merch. Watch now...and get ready to do better merch for your organization.
Branded Merch is a very powerful marketing tool...when done right. On this DMJ 1 on 1, I talk about 5 questions to ask so you make sure you are not creating crappy merch.
This time on Delivering Marketing Joy, we talk with John Miller about why "play it safe sucks" in marketing, why we can't use "uncertainty" as an excuse, and why he thinks website traffic is NOT the most important thing! Watch now!
In September, I released my newest book called "Hit The TARGET." Here are 4 lessons I learned from the launch of the book. You can get your copy at HitTheTARGETBook.com.
DMJ Ep 476 with Scott Loehrke The do-it-now mentality & growing your business in 2024 by Kirby Hasseman
It's the time of year that we KNOW we should be setting goals. Today on DMJ 101 we talk about some tactics and some encouragement to help you get that done!
DMJ Ep 475 with Max Gomez-Montejo The importance of website backlinks and user experience by Kirby Hasseman
You are the people you surround yourself with. Here are 5 people who I follow...that help me level up.
On this episode of Delivering #MarketingJoy, Johanna Gottlieb joins us to talk about her new role at Genumark, why she is excited to be a guinea pig, and she shares her number one tip in cold-calling. Get your dose of #marketingjoy now!
If you are going to invest the time and energy to do a Trade Show, you want to make sure you do it right! Here are 10 steps to make sure you get the most bang for your buck!
DMJ Ep 473 with AJ Silber Selling your business and building your personal brand by Kirby Hasseman
We all want to have a brand like Harley Davidson, or Nike, or Apple. But how do you start? Here are 4 steps to building a brand with enthusiastic brand ambassadors!
DMJ Ep.472 with Brady Jensen Differentiators are Strengths but not all Strengths are Differentiators by Kirby Hasseman
You have heard of the 7 Deadly Sins. Well here are 7 big mistakes organizations make when buying branded merch. Today I break them down and how to fix them!
This time on Delivering #MarketingJoy, Charity Gibson joins the show to talk about how she landed her new role as CMO at Proforma, some of the things that have surprised her, and some of the things she needs to grow into to thrive in this new role. Great conversation...listen now!
Check Out Doug's book "Conquering the Chaos of Creativity: A Complete Guide to creative problem-solving for everyone" here: https://amzn.to/49reKjf
This time on Delivering #MarketingJoy, Dale Denham joins to talk about the PPAI Expo, the great (growing) team at PPAI, and why there is plenty of reason for optimism around branded merch. Listen now.
This time on Delivering #MarketingJoy we talk to Shelly Stotzer and she gives us 5 key traits of successful people, why we need to be introspective to get what we want, and why to say "yes" as often as we can!
This time on Delivering #MarketingJoy, Kirby Hasseman sits down with Sam Kabert to talk about breathwork vs. breath journeys, affirmations, soul/life balance, and more. They go deep and cover a lot of ground. Learn more about Sam's 5-Day Challenge here at: https://www.spiritualitysimplified.me/challenge
It's time for the latest Delivering #MarketingJoy! This time Jessica L. Gibbons Rauch (JGR) talks about her new role at PPAI, why she loves hybrid work, and why digital education needs to be different. Watch now!
"Stories are where relationships reside." On this Delivering #MarketingJoy, Michael "Buzz" Buzinski explains why WHEN we tell our story is just as important as what we say, why AI is not going to replace humans, and why "without a story, there is no business."
This time on Delivering #MarketingJoy, Lori Stout explains why internal marketing can be just as powerful as external marketing, why radical candor can help your organization, and why the customer's problem should be at the center of your message! Watch now!
Your brand does not exist on a brand manager's desk. It exists in the mind and life of the consumer. Today on Delivering #MarketingJoy, Oliver Sweet breaks down how to learn from this and grow. Watch now!
This time on Delivering Marketing Joy Faisal Siddiqui explains why you can maximize your budget NOT by changing up your message over and over...but by keeping your message consistent. And why NOT to use purpose marketing if you want to stand out! Watch the latest Delivering Marketing Joy now!
It's Launch Week for my new book, Hit The TARGET! In this video, I walk through the TARGET marketing framework. Watch now...and get the new book here: https://www.amazon.com/Hit-Target-story-marketing-business/dp/B0CH28XYSG/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=
DMJ Ep #460 with Alexander De Ridder (The Power of artificial Intlligence) MP3 by Kirby Hasseman
This time on Delivering #MarketingJoy Krish Patel explains his project "Tales to Inspire," why being authentic is powerful, and why finding meaning can change your world. Watch now!Learn more at: https://talestoinspire.com/
On this episode of Delivering #MarketingJoy, Kirby Hasseman talks with Nicole McNamee about foundational tips for sales success, and why building a "rock star" team can lead to success with less stress. Watch now!
DMJ Ep #455 with Jeff Lederer (The process of reviving a business) MP3 by Kirby Hasseman
DMJ Ep #454 with Joelly Goodson (The importance of podcasts in the promo industry) by Kirby Hasseman
This time on Delivering #MarketingJoy, Kirby Hasseman talks to Jenna Quaranta about why serving over selling is a powerful strategy, why wellness needs to be your #1 priority, and why prospecting is NOT dead. Watch now! And head to Knoss.com to learn more about her apparel line.
"When we are living in a time with so many unknowns...one of the best things we can do is to take care of our customers." Katie Kahler joins Delivering #MarketingJoy today and talks about mentorship, relationships, and why relationships are the key to success.
On this episode of Delivering Marketing Joy, Carolyn Koblin gives us tips for success and how to make the most of every opportunity!
This time on Delivering #MarketingJoy I talk with Dr. Jean Oursler about the caveman brain, the stories we tell ourselves, and why more is not leading you to better success.
In this episode, Kirby Hasseman talks with Ryan Ruud about getting marketing and sales aligned, how to judge a new CRM, and how technology is killing marketing. Watch now!
Each time on the Branded Merch podcast, Bill Petrie (industry pro from brandivate) and Kirby Hasseman will tackle topics for the marketing pro that wants to leverage branded merch to grow their brand.This week Bill talks about a few things that YOU can do if you want to overcome a summer sales slump. These are some good tips to help you make this summer fun AND productive. Then Kirby and Bill tackle some tips and trends when it comes to decoration. The fact is, it's not Branded Merch without a brand. So here are some ideas to make sure you represent your brand well!
This time on the Branded Merch podcast, Bill brings up 5 things you can use Chat GPT for in your business, and Kirby talks to Bill about the importance of creating a cool merch kit for an event.
On this episode of the Branded Merch podcast, Bill gives us 5 Social Media mistakes he sees businesses making...and Kirby talks about how to build a tribe using appreciation marketing.
On this episode of the Branded Merch podcast, Kirby and Bill talk about how to create an influencer campaign in your industry...and how to make it pop!
Want to get more from your social media? On this Delivering #MarketingJoy, Brian Davidson gives a masterclass on ads, copy, and results! Listen in now.
This time on the Branded Merch podcast, Kirby and Bill talk about why brand standards really matter, and some mistakes they see organizations making with Branded Merch.
Today on the Branded Merch podcast Kirby and Bill talk about social media trends you need to know about, and questions to ask before you buy branded merch.
Welcome to episode 1 of the brand-new Branded Merch Podcast! This is the definitive podcast for marketing professionals that want to leverage branded merch to grow their organizations and their brand. The Branded merch podcast is sponsored by Hasseman Marketing...and the Delivering Marketing joy podcast network.
Today in the podcast I talk about why it is essential to take the time to "sharpen the saw." I explain what that means...and give you 3 reasons to spend some time on it!
I think branded merch is awesome...when it's done right. So here are 3 questions you can ask before you make your next purchase! Watch now and subscribe!
This time I talk about why cold calls don't work...and a different way of doing cold calls to make them work much better. And along the way, you won't hate them as much!
This time on Delivering #MarketingJoy Stephanie Nivinskus gives us the 5 "must haves" for a marketing strategy...and so much more! Watch now!
My friends at Hirsch Gift have re-branded to Hirsch! Today I talk about that...and the lessons you can learn from it...no matter what business you are in!
We all know that the economic news has been tough lately. But what do we do about it? Today in the video, I talk about ways to market your organization effectively in an economic downturn. Watch now and subscribe!
There has been such a focus on being positive, that we have gone a little too far. Of course, we all have both positive and negative thoughts. Today I discuss why both kinds of thoughts can create positive outcomes for you!
Have you ever had someone say "Content Marketing Doesn't Work?" Good content marketing always works. But there are 3 things that can keep it from really making a big difference. Here are the 3 reasons...as I see it!
Today on Delivering #MarketingJoy, Kirby Hasseman talks with Nathan Labenz about why video is powerful in marketing, what mistakes most businesses make when creating video, and how to create videos quickly!
There is a saying that says "If it's important to you, you'll make time. If it's not, you'll make excuses. Today in the message I talk about why I think that is lazy thinking. Watch now!
The last couple of months has been a season of BIG change for the Hasseman clan! This time in the video, I talk about 3 tips I have used to help me deal with the stress of these big changes during this time!
My buddies Bill Petrie and Josh Robbins started a new venture called PromoCations. Here are 5 lessons you can learn from them about their launch...and their model!
Today in the podcast, I talk about the 4 types of content creators (as I see it) and the one type you want to avoid being!
If you want to be better at sales, you need to be a better listener. And if you want to be a better listener, I find you need to ask better questions. Here are 10 questions that will help you up your sales game today!
In this episode I talk with Clint White about why small to medium sized businesses need to try to be tattoos...not brands. Listen in now!
Today on Delivering #Markerting Joy Lindsey Davis joins the show to chat about her new role in PPAI and the new event she is heading up to promote the whole industry!
You can grow a BIG business by using DAILY emails! My guest on Delivering #MarketingJoy today "The Aussie Hermit" Luke Charlton shows us how! Listen in now and get ready to send emails that your audience wants to receive!
Today on Delivering #MarketingJoy Kirby Hasseman talks with Bobby Gillespie (or Bobby G) about building your brand on the right foundation, why the brand is NOT just your logo, and why your organization should "give a sh*t." Listen now!
Today on Delivering #MarketingJoy Kirby Hasseman talks with Jessica Embree about the power of the Storybrand framework and why knowing the problem you solve is a superpower! Watch now!
Today I talk with the "nicest person in promo" about working in a family-owned company and why the Women's Leadership Conference is great!
Today on Delivering #MarketingJoy, Kirby Hasseman talks with Zack Slingsby about how to create content that POPS and why there is an epidemic of content that flops! Listen now!
"Most salespeople and companies don't lose deals to the competition. They lose deals to the status quo." Listen to Delivering #MarketingJoy today as Darrell Amy digs into why! This is a good one!
Today on Delivering #MarketingJoy Kirby Hasseman talks with Nadav Raviv about why we need to hustle...but to do it with purpose in mind. Watch now to get a boost of energy and get ready to make a difference.
This time on Delivering #MarketingJoy I talk with Vikrant Shaurya on how he wrote a best-selling book and how he can help you do it too!
On this episode of Delivering #MarketingJoy I talk with Taylor Borst about how to create great content...and not burnout.
This time I chat with Scott Loehrke from alphabroder about making a transition during the pandemic and why it's important not to "steal development" from other people!
Today on Delivering #MarketingJoy Kirby Hasseman talks with the author of Renegade Marketing Drew Neisser about tips on better B2B marketing, why a peer group is powerful, and why Benjamin Franklin is one of his inspirations! Listen now!
In episode 385 of Delivering #MarketingJoy, Kirby Hasseman talks with Brittany David from Snugz about their recent acquisition of Sweda, how that is going, and lessons and surprises from the move so far! They also chat about the new SWAGAR tech that Snugz introduced as well. Watch now!
This week on Delivering #MarketingJoy Kirby Hasseman talks with Ann Vidro and Menda Wright who were recently named Distributor of the Year in 2021 by ASI. Watch the full interview below.
Want to have "Soul/Life Balance?" My friend Sam Kabert joins me today on Delivering #MarketingJoy to talk about his new book and his breakthroughs in business and life!
Today on Delivering Marketing Joy Kirby Hasseman talks about the 3 aspects of marketing that have to work together to create amazing results! Watch now to learn more...and to create more effective marketing for your organization!
This time on Delivering #MarketingJoy Kirby Hasseman talks with Raul Galera about Referral marketing, how it's evolved, and how to ramp it up for your organization!
Want to grow your business AND make it easier to run? Today on Delivering #MarketingJoy I talk with Tim Brown about niching your business down for better success and happiness! Does anyone want some of that? I thought so!
On this episode of Delivering #MarketingJoy, Megan Adams shares why storytelling makes a huge difference in your marketing.
Who is ready to learn about NFTs and Marketing? Listen to the latest Delivering #MarketingJoy with Meg Erber today!
I get to chat with Denise Blasevick about why you need to create a plan for "Digital Discovery" of your brand...and why you want to create a brand worth discovering!
This time on Delivering Marketing Joy, Kirby Hasseman talks with Roger Burnett about his journey with the organization PromoCares, how building a business on purpose is working for him, and how his desire for adventure has led his wife and him to buy an RV where they plan to do business and life!
Today on DMJ I talk with Ben Worthen about why content creators need to think more like a journalist! Learn why! Watch now!
"They value values!" Today on Delivering Marketing Joy, Kirby Hasseman talks with Denise Taschereau about her new role on the PPAI board, where brands get sustainability wrong, and why values have become a driving factor in business.
Today on Delivering #MarketingJoy I talk with Brandon Pecharich about how long to give a new piece of content, why excitement matters, and the changing role of marketing and sales! Listen now!
This time on Delivering Marketing Joy I get to chat with Ian Bower about why good design equals good sales!
Today on Delivering Marketing Joy I talk with Colton Briner about why he likes "marketing with some stank on it!" How fun is that? Listen in!
Today on Delivering Marketing Joy, I talk with Kevin Walsh from Showdown Displays about crazy changes during the pandemic...and how to lead with openness during a time like this.
This time on Delivering Marketing Joy, Kirby Hasseman talks with Best-Selling Author Mike Michaelowicz about his brand new book on marketing called "Get Different!" How can you stand out? What is the science behind it? Listen in to find out!
Today on Delivering Marketing Joy, Kirby Hasseman talks with Jessica Onions (from here at PromoCorner) about social media, and how to avoid some simple mistakes in Graphic Design! Watch now!
This time on Delivering Marketing Joy, Kirby Hasseman talks with Michael "Buzz" Buzinski about "the rule of 26," simple ways to improve your SEO, and how to get the most out of your website! Watch now!
This time on Delivering Marketing Joy, Kirby Hasseman talks with Best-Selling Author Mark Schaefer about his latest book Cumulative Advantage. He talks about what that is...and how you can get it!
On this episode Kirby Hasseman talks with Rich Corvalan about his new move to a new organization and how to embrace change!
This time on Delivering Marketing Joy Kirby Hasseman talks with Mickie Kennedy about why Press Releases still matter...and how to write one that works for your company!
On this episode of Delivering Marketing Joy, Kirby Hasseman talks with Shondell Varcianna about blogging for business, content marketing and the need for a total strategy...if you want your business to grow.
On this episode of Delivering Marketing Joy, Kirby Hasseman talks with Amy Spychalla about why she is working to create more reviews, things she has had to overcome...and a few people that have inspired her! Watch now!
This time on Delivering Marketing Joy, Kirby Hasseman interviews Melissa Newman from ASI about running social media for a media company...and lessons she has learned along the way!
This time on Delivering Marketing Joy, Kirby Hasseman talks with Charity Gibson about her new Green Banana Summit. Learn what she has learned and how you can be a part of it! Watch now! Oh...and use code marketingjoy for a discount!
On this episode of Delivering Marketing Joy Kirby Hasseman talks with Aly Brunton from commonsku about story telling on social media and how to get the most from each platform. Watch now!
This time on Delivering Marketing Joy Kirby Hasseman interviews Javier Melendez about Tik Tok, being an early adopter and his latest addition to the family! Watch now!
On this episode Kirby Hasseman talks with Ben Taylor about his new role as President of Promoful, and what that means for him and the industry!
On this episode of Delivering Marketing Joy I talk with Nauren Batjargal about her new startup Erxes and what she has learned along the way.
On this episode I talk with Michael Reisbaum about a few sources of inspiration that we share...and more!
On this episode I talk with Paul Kiewiet about his new book and how to climb the Summit to Success!
On this episode I talk with Jessica Gibbons Rauch about working as an independent and how to fix mistakes she sees brands making.
On this episode of Delivering Marketing Joy Kirby Hasseman talks with Brittany David about what she is looking forward to, her new role as Chief Revenue Officer and why she thinks why we need to shun the advice of "don't talk to strangers!" Watch now!
On this episode Kirby Hasseman talks with Brian Young about implementing a podcast, the impact it has made on his business...and advice he gives people on how to start! Watch now!
On this episode Jonathan de Potter talks to Kirby Hasseman about his journey to find the benefit of psychedelics and how it created a path that has him creating events of his own! Watch now!
This time on Delivering Marketing Joy, Kirby Hasseman talks with Jonathan Isaacson about the state of industry, challenges for suppliers, what he is looking forward to doing soon! It might surprise you!
This time on Delivering Marketing Joy, Kirby Hasseman talks with Catherine Graham about what she is excited about now, what she does to re-charge and get inspired, a brand that has her fired up...and more. Watch now!
On this episode of Delivering Marketing Joy, Kirby Hasseman talks with Interim President of PPAI Bob McLean about his surprises in the role so far, plans for the future...and so much more! Watch now!
This time on Delivering Marketing Joy, Kirby Hasseman talks with President and CEO of ASI, Tim Andrews. Tim talks about good things that came out of the last year, mentors that have helped him grow...and why he does what he does!
On this episode Kirby Hasseman talks with Bryan Clayton about bootstrapping a business...and why marketing needs to be a part of your organizations DNA! Watch and learn how he created the "uber of lawncare!"
This time on Delivering Marketing Joy, Kirby Hasseman talks with Steve Woodburn about his new podcast and his latest project the Marvelous Moosie!
This time I get to chat with Kyle McGovern about how he handled the slow down in business over the past year...and why he led the way back with live in person events.
On this episode I talk with my good buddy Bill Petrie about starting is company brandivate...and what it's like to launch the right away.
On this episode I get to chat with Dan Pigott about starting a new company during this time...and lessons so far!
This time on Delivering Marketing Joy I talk with Mike Pfeiffer from American Solutions for Business about security online and what you need to do to beef it up!
On this episode of Delivering Marketing Joy, I talk with Charity Gibson about being #1 on the Online 18 in the Promotional industry, leading the way on clubhouse...and more!
On this episode I talk with Alina Rubinshteyn about her new company LIV2 and the kind of sales training she loves to take!
This time on Delivering Marketing Joy Kirby Hasseman talks with Tom Goos about leading through the pandemic (what a walk down memory lane) and his service on the PPAI board.
On this episode I get the chance to chat with Yvonne Zeman about her journey to start a new podcast and beginning a mastermind group in the content space.
On this episode I talk with Brandon Pecherich on how to do video well...and keep it fresh! Watch now!
On this episode of Delivering Marketing Joy Kirby Hasseman talks with Aaron Kucherawy from commonsku about working from home and what he is looking forward to in 2021.
On this episode I talk with Lance Stier about a big announcement in the promo industry and trends he sees coming from retail to promo!
On this episode I talk with Matthew Lamb about his new role at FacilisGroup and how to succeed in 2021!
This time on Delivering Marketing Joy I talk with Dr. John Berry about changes during the pandemic in education and how to tell their story.
This time on Delivering Marketing Joy we talk with Meg Erber about her jump into creating content...and how that has impacted her career!
This time I get the chance to chat with Josh Robbins about his recent acquisition...and the lessons he has learned!
This time on Delivering Marketing Joy Kirby Hasseman talks with Molly Neises from Maple Ridge Farms about appreciation season, steps to drop shipping successfully and how to keep fun in the fun business. Watch now!
On this episode I get to chat with Taylor Borst about tips for doing social media better and how to get started in video!
On this episode of Delivering Marketing Joy I talk with Jason Lucash about innovating in business...and how to do it anywhere!
On this episode of Delivering Marketing Joy Kirby Hasseman talks with Britney Godsey about changing the tone of customer service...and some of the changes she has seen in 2020.
This time on Delivering Marketing Joy Kirby Hasseman talks with Noah Lapine about serving on the PPAI board, having a board of his own, his inpirations and so much more.
This time on DMJ, I get to talk with Brian Porter from Starline about creating content, innovative sales ideas and the upside of being home.
What is the point of working? To have a life! This time on DMJ I talk with Michelle Turner Ganz about a great 26 day trip she took with her daughter and how she found the time.
There is a lot to discuss with Paul Bellantone from PPAI and he is live and in person on this episode. Listen now!
This time on DMJ I talk with Danny Rosin how how he and his team are keeping their head above water and what we can do about diversity in the workplace.
On this episode Kate Plummer talks about being named to the Rising Star list in the Promo industry and about her work in the non-profit PromoKitchen.
This time on Delivering Marketing Joy I talk with Tim Hill about pivoting during a pandemic and how he is becoming a podcastologist!
This time on Delivering Marketing Joy I talk with Roger Burnett about his new book Red Goldfish Promo Edition. Listen in now!
What is it like to sell into a niche like Nascar? Nadav Raviv tells us how it is...and how it started!
Many of us are being asked to sell AND create content. Amelia Madl talks about that and how to balance it!
On this episode Kirby Hasseman talks with Samantha Kates about selling during the pandemic, goals and leading teams!
On episode 300 my lovely bride Amy Hasseman joins me to interview me about lessons from recording 300 episodes of Delivering Marketing Joy!
On this episode Kirby Hasseman talks with Jeremy Picker about his background in becoming creative...and how he thinks creativity can be a differentiator!
On this episode Kirby Hasseman talks with Amanda Clay about how her sales year is going and how she finds herself UP in a pandemic!
This time on the He Said She Said podcast Kirby and Amy talk about the importance of getting away and taking some time off. They also chat about doing a little every day and give a fun July 4th shout out!
Sales is so important. Today we talk with Johanna Gottlieb about how to sell and be creative during this time.
This time on DMJ we talk with Gillian Utesch about what she did at the beginning of the pandemic...and how she knew it was time to get started selling!
Want to start a business? Listen as Steve Schilling from the SBDC schools us on mistakes to avoid and 1 thing you need!
Today on Delivering Marketing Joy I talk with Sam Wiley about his company switching to make hand sanitizer and giving it away. Listen now.
This time Amy and Kirby discuss working from home and whether that will stay for good, updates from the building, why there is a difference between being interested and committed...and more. Listen in!
Today on Delivering Marketing Joy I get to chat with Mandi Rudd about the Big Slick event in Kansas City and the importance of giving back.
On this episode we talk with Mark Graham from Commonsku about creative ideas on how to provide value and go to market during this time...and taking events online.
The He Said She Said podcast is back. This time Kirby and Amy discuss coming out of quarantine (and how we feel about that), we get some big updates on the building, and we discuss thinking of others! Listen in now!
On this episode I get to talk with Brandon Mackay from Snugz about manufacturing during this pandemic, making changes and what it looks like for the future.
This time I talk with Eric Dingler about mistakes he sees people making on their websites...and how to fix them!
This time on the podcast I talk with RJ Thompson about creating the City of YOU campaign and what it's like to market a city!
On this episode I talk with Tom Clouser about what it is like to lose his job during this time...and how you tie your job to your identity.
On this episode Kirby talks with Entrepreneur and Author Mike Michaelowicz on how to survive and thrive in this crisis...and his book Fix This Next! Listen in!
This time on Delivering Marketing Joy I answer questions from Sam Kabert, Ben Taylor, Walter Kurt and Josh Robbins. We dig into content, sales, and how to weather the storm! Listen now!
This time on Delivering Marketing Joy Kirby talks with Brandon Pecherich about the new PromoShow.com, how that's been going, and how his feelings about content have evolved during this crisis. Listen now!
This time on Delivering Marketing Joy I get to chat with Kenny Ved about fun marketing, family and more. Listen in!
This time on He Said He Said, Kirby and Amy talk about being intentional and trying to stay busy during this crazy time. They talk about their Weekly Whirlwind and discuss the importance of purpose. Listen in now!
On this episode of Delivering Marketing Joy I talk with Kyle McGovern about dealing with this time, being a multi-line rep and working with his dad! Listen in!
This time on the He Said She Said podcast, Kirby and Amy talk about how their views on the Coronavirus have evolved, what they are doing to prepare, and more.
This time on Delivering Marketing Joy, Jason Nokes from PromoPulse flips the script on Kirby Hasseman and they discuss how Kirby creates so much content each and every week!
This time on the He Said She Said podcast, Kirby and Amy talk about the panic around the Coronavirus, getting ready to travel, and a big shout out to the United Way and their daughter Jade!
On this episode of Delivering Marketing Joy Kirby Hasseman talks to Lomit Patel about his new book Lean AI and how it helps entrepreneurs grow!
This time on the He Said She Said podcast, Kirby and Amy talk about the momentum in Coshocton County, hanging drywall and making progress, and not worrying about things they cannot control. Listen now!
On this episode of Delivering Marketing Joy, Kirby Hasseman talks with Amelia Madl about stepping into content and how that transition went and how to continue to succeed in sales today.
On this podcast Kirby and Amy talk about the political season we are in, and their hope for less vitriol, their weekly whirlwind and the challenge of "accepting compliments" and appreciation. Listen now.
On this episode of Delivering Marketing Joy Kirby talks to Howard Headden about changes he has seen in the Promo Industry, Trends he sees now, and where he finds inspiration and motivation!
On this episode Kirby sits down to chat with Sam Kabert about his mission to clone himself using Virtual Assistants and how to get more done!
On this episode, Kirby and Amy talk about the new season they are in...with everyone back in the house. They talk about their whirlwind (progress at the building) and a reminder that we ALL need to stop complaining! Listen in!
On this episode Kirby Hasseman talks with Nick Lateur. Nick was recently recognized as the #1 online influencer in the Promo World. We talk about that...and how "Monday" came to be!
This time on the podcast Kirby and Amy talk about Kobe Bryant and the crash that took 9 lives, their weekly whirlwind (and some good news at the building), a reminder to live for today and a shout out about a project in Coshocton County. Listen in!
On this episode of Delivering Marketing Joy, we chat with Kara Keister from OPPA about a brand new event that celebrates the birth place of Promotional Products, called "Born in Ohio." The host of this show is CEO and owner, Kirby Hasseman of Hasseman Marketing. Thanks for tuning in!
This time on Delivering Marketing Joy I talk with Dawn Olds from Halo about her new role on the PPAI board and why service is so important!
This week on the He Said She Said Podcast, KIrby and Amy talk about getting back after it in the New Year, updates on the new building, Kirby's new book and more! Listen in and find out why to "be brave."
This time on Delivering Marketing Joy we talk with Jeff Fenster about creating businesses to support business, finding inspiration in the grind and so much more! Listen in now!
This time on Delivering Marketing Joy I talk with Heather Mangold about attending the Spark event, company culture and where she finds her inspiration. Listen in now!
Today on the DMJ podcast I talk with Brandon Mackay about future leaders in the industry, creativity, and keeping things running on time. Listen in now!
On this episode of the He Said She Said podcast, Kirby and Amy discuss the heart felt Heisman speech and the fundraiser that followed, a new book project, an update on the building and a book called the Sparkle Box.
On this episode of Delivering Marketing Joy, I talk with Paul Bellantone from PPAI about what happens when legislation attacks the industry, how to keep events fresh and news from PPAI Expo!
On this episode of Delivering Marketing Joy, Kirby Hasseman talks with Johanna Gottlieb about sales tips for success, things to avoid, and why she thinks PromoKitchen is so important in the Promo Industry.
This time on He Said She Said Kirby and Amy talk about the explosion of Hallmark movies (and why this has happened), what business looks like right now for them and why it's important to live in the now (especially during the holidays). Listen now!
On this episode of Delivering Marketing Joy, I talk with Britney Godsey about how Instagram is affecting their business and why kindness matters.
This time on Delivering #MarketingJoy, we look back at some of the members of the ASI Power 50 that have been on the show and learn lessons from them!
This time on Delivering Marketing Joy, Kirby talks with Jon Norris from Starline about the Power 50, PromoStandards and upcoming trends in the Promo world. Listen in now!
This time on the He Said She Said Podcast Kirby and Amy talk about World Kindness Day, the giving and video season, more challenges at the building, and some cool shout outs! Listen in now.
On this episode Kirby Hasseman talks with Roger Burnett about his new venture called Social Good Promotions. We find out how the response is going and why "no one cares" about your resume when it comes to sales!
Kirby Hasseman is the owner of Hasseman Marketing and the author of the books Fan of Happy and Delivering Marketing Joy!
This week on the He Said She Said podcast, Kirby and Amy talk about when is "too soon" to start celebrating Christmas, what happens when an employee leaves, the latest in the building project and some great shout outs to some local non-profits! Listen in now!
On this episode of Delivering Marketing Joy, Kirby talks with Brian Stidham from EMT and he tells us how to become an expert photographer!
Kirby Hasseman is the host of this show and the CEO of Hasseman Marketing. You can find more information about him and his company at hassemanmarketing.com.
On this episode of Delivering Marketing Joy, Kirby talks with Jamie Watson on why profitability is king and how you can sell your company.
Kirby Hasseman is the host of this show and the CEO of Hasseman Marketing. You can find more information about him and his company at hassemanmarketing.com.
On this episode of Delivering Marketing Joy, Kirby talks with Jay Acunzo from the great book "Break the Wheel" and he tells us why we should not use best practices.
Kirby Hasseman is the host of this show and the CEO of Hasseman Marketing. You can find more information about him and his company at hassemanmarketing.com.
This time on the He Said She Said podcast Amy and Kirby talk about the fall weather, more travel on the horizon and how projects are often harder than we think...and that's ok!
On this episode of Delivering Marketing Joy, Kirby talks with Catherine Graham from Commonsku about how her recent sale of Rightsleeve and how to scale a company.
Kirby Hasseman is the host of this show and the CEO of Hasseman Marketing. You can find more information about him and his company at hassemanmarketing.com.
This time on the podcast, Amy and Kirby talk about the election cycle, healthy debating, being intentional about fun, and the challenges with the new building. Listen in!
On this episode of Delivering Marketing Joy, Kirby talks with Josh Robbins about how he started Vault Promotions and why he's a crazy Browns fan!
Kirby Hasseman is the host of this show and the CEO of Hasseman Marketing. You can find more information about him and his company at hassemanmarketing.com.
On this episode of Delivering Marketing Joy, Kirby talks with Stephen McFadden from Perfect Promotions and why he's all-in on podcasts!
Kirby Hasseman is the host of this show and the CEO of Hasseman Marketing. You can find more information about him and his company at hassemanmarketing.com.
On this episode of Delivering Marketing Joy, Kirby takes time to answer questions from followers and friends.
Kirby Hasseman is the host of this show and the CEO of Hasseman Marketing. You can find more information about him and his company at hassemanmarketing.com.
On this episode of Delivering Marketing Joy I talk with Sam Kabert from SwagWorx, and he talks about what it's like to be a soul seeker!
Kirby Hasseman is the host of this show and the CEO of Hasseman Marketing. You can find more information about him and his company at hassemanmarketing.com.
On this episode of Delivering Marketing Joy, I talk with Charles Duggan from Goldstar, and he talks about having fun at work and being an Ironman!
Kirby Hasseman is the host of this show and the CEO of Hasseman Marketing. You can find more information about him and his company at hassemanmarketing.com.
On this episode Kirby and Amy talk about the week leading up to travel, what it's like to work in a short week, and how we will unplug! Listen in now!
On this episode of Delivering Marketing Joy, we talk with Jason Nokes and he tells us about his new project, PromoPulse.
Kirby Hasseman is the host of this show and the CEO of Hasseman Marketing. You can find more information about him and his company at hassemanmarketing.com.
Today on the podcast Kirby and Amy talk about the real benefit of buying local, what has been stressing Amy out, and why there is no such thing as "over" communicating.
On this episode of Delivering Marketing Joy, we talk with Entrepreneur and Author David Meltzer, and he tells us how to create a legacy of kindness.
Kirby Hasseman is the host of this show and the CEO of Hasseman Marketing. You can find more information about him and his company at hassemanmarketing.com.
Each time on START & STOP I give you one thing to start doing and stop doing if you want to be more productive and happy! This time we talk about why happy people get more done...and why you need to stop making excuses!
Today on the podcast Kirby and Amy talk about the idea that progress takes pain (and that's ok), how you don't need to be picked to do something, and some great shout outs to the KOA Campground and ITM! Listen in!
On this episode of Delivering Marketing Joy, we talk with Tim Brown QCA and he tells us how to take safety to the next level!
Kirby Hasseman is the host of this show and the CEO of Hasseman Marketing. You can find more information about him and his company at hassemanmarketing.com.
This time on the podcast Kirby and Amy talk about the mid August time of year. What are they looking forward to right now? What does that look like? Kirby also talks about Delivering #Marketing Joy...and you get a chance to get a sweet shirt! Lots to cover!
On this episode of Delivering Marketing Joy, we talk with Sam Brown and Bridget O'Brien and they tell us how to not be a commodity.
Kirby Hasseman is the host of this show and the CEO of Hasseman Marketing. You can find more information about him and his company at hassemanmarketing.com.
This time on the podcast, Amy and Kirby talk about retail (and how it's not really dead), Amy's back, and why "thank you" is still a great marketing tactic. Listen in now!
On this episode of Delivering Marketing Joy, we talk with RJ Hagel from Goldstar and he talks about going global!
Kirby Hasseman is the host of this show and the CEO of Hasseman Marketing. You can find more information about him and his company at hassemanmarketing.com.
This time on Start and Stop we look at the need for "headspace." Are you taking that time? You need to start doing that. And when it comes to stop...I talk about why you need to STOP complaining! Listen in now!
This time on Start and Stop we look at the idea of STARTing a morning routine. Then we look at why you need to STOP complaining! Watch now!
On this episode of Delivering Marketing Joy, we talk with U.K. Joe Douglas from Orbus and he explains why its important to be a grinder!
Kirby Hasseman is the host of this show and the CEO of Hasseman Marketing. You can find more information about him and his company at hassemanmarketing.com.
This time on He Said She Said, Kirby and Amy talk about whether you should discuss politics at the office, chat about progress at the new building, and chat about why you should not compare! There is a lot to get to here!
On this episode of Delivering Marketing Joy, we talk with Cola Svec and she teaches us a new term...Swaggasm!
Kirby Hasseman is the host of this show and the CEO of Hasseman Marketing. You can find more information about him and his company at hassemanmarketing.com.
On this episode of Delivering Marketing Joy, Bill Petrie from PromoCorner takes the drivers seat and interviews Kirby Hasseman from Hasseman Marketing on compliments, passion for creating content marketing, and how to keep storytelling fresh!
Kirby Hasseman is the host of this show and the CEO of Hasseman Marketing. You can find more information about him and his company at hassemanmarketing.com.
This time on the podcast, Kirby and Amy talk about Sunday becoming the new Monday, why it is SO important to take action, and they give some updates on a new program Kirby is involved in. It's a lot of ground to cover. Listen in!
On this episode of Delivering Marketing Joy, we talk with Kelsey Cunningham from PromoCorner and she tells us how she is the knot in the bowtie!
Kirby Hasseman is the host of this show and the CEO of Hasseman Marketing. You can find more information about him and his company at hassemanmarketing.com.
On this Start and Stop Kirby reminds us to START being intentional. He also lets us know that we need to STOP comparing ourselves to others!
This time on the podcast, Kirby and Amy talk about Nike pulling a shoe off the market, Amy gives her weekly whirlwind, and they talk about what they do to get out of a funk!
On this episode of Delivering Marketing Joy, we talk with Mark Graham from Commonsku and he tells us how to stick with a vision!
Kirby Hasseman is the host of this show and the CEO of Hasseman Marketing. You can find more information about him and his company at hassemanmarketing.com.
This time on START & STOP, we talk about exercise and multi-tasking. What should you start...and what should you stop? Listen in now!
We have BIG news this week on the He Said She Said Podcast! Learn about the Tax Credit Grant, our idea about Giving First, and we shout out volunteers and Our Town Coshocton!
On this episode of Delivering Marketing Joy, we talk with Jeremy Lott from SanMar and he talks about why to do good in business!
Kirby Hasseman is the host of this show and the CEO of Hasseman Marketing. You can find more information about him and his company at hassemanmarketing.com.
This is the audio of a video series called START & STOP! Each time I will give you something to start and something to stop if you want to be more productive!
On this episode of He Said She Said, Kirby and Amy talk about the current flooding in the area, and ways we might be able to help.
On this episode of Delivering Marketing Joy, we talk with Eric Granata from Robyn Promotions and he tells us what to look for in tech!
Kirby Hasseman is the host of this show and the CEO of Hasseman Marketing. You can find more information about him and his company at hassemanmarketing.com.
This time on He Said She Said, Kirby and Amy talk about the evolving landscape of men and women in the workplace. Who is supposed to do what job? When is it chivalry and when is it chauvinistic? Also, they talk about the importance of "seeing the people." Listen now!
On this episode of Delivering Marketing Joy, we talk with Brandon Pecharich from PromoCorner. He gives you tips on making great videos!
Kirby Hasseman is the host of this show and the CEO of Hasseman Marketing. You can find more information about him and his company at hassemanmarketing.com.
This time on the podcast Kirby and Amy talk about how you can help your community by mowing a lawn, they address the weekly whirlwind, and they talk about the importance of not trying to be too important.
On this episode of Delivering Marketing Joy, we talk with Brian Scott about why the riches are in the niches.
Kirby Hasseman is the host of this show and the CEO of Hasseman Marketing. You can find more information about him and his company at hassemanmarketing.com.
This time on the podcast, Kirby and Amy talk about the people hiking to Mount Everest, the weekly whirlwind, getting out of the comfort zone and more. Listen in now!
On this episode of Delivering Marketing Joy, we talk with Mary Jo Tomasini on why technology has changed our industry for the better.
Kirby Hasseman is the host of this show and the CEO of Hasseman Marketing. You can find more information about him and his company at hassemanmarketing.com.
This time on the podcast Kirby and Amy talk about tariffs, and how they will affect your marketing, the whirlwind, and advice they would give themselves at their own wedding!
On this episode of Delivering Marketing Joy, we talk with Tiffany Tarr on how to overcome a bad year.
Kirby Hasseman is the host of this show and the CEO of Hasseman Marketing. You can find more information about him and his company at hassemanmarketing.com.
This time on the podcast, Kirby and Amy talk about the why May is crazy, why events are great for productivity, what to do when you are dreading a project...and some fun shout outs! Listen in now!
On this episode of Delivering Marketing Joy, we talk with David Shultz on why we shouldn't eventually our life away.
Kirby Hasseman is the host of this show and the CEO of Hasseman Marketing. You can find more information about him and his company at hassemanmarketing.com.
This time on the podcast Kirby and Amy talk about Election Day, their daughter Skylar leaving home, what they are working on and a few things that inspire them. They also give some shout outs! Listen in now.
On this episode of Delivering Marketing Joy, we talk with Taylor Borst from American Solutions for Business. She talks to us about why it's important to talk trends!
Kirby Hasseman is the host of this show and the CEO of Hasseman Marketing. You can find more information about him and his company at hassemanmarketing.com.
Today on the vlog, I wanted to talk to you about something that has impacted me. These are three books that have impacted my entrepreneurial journey, and why!
The 7 Habits Of Highly Effective People:
https://www.amazon.com/Habits-Highly-Effective-People-Powerful/dp/1451639619/ref=sr_1_3?crid=227J0T3A95HZO&keywords=the+7+habits+of+highly+effective+people+by+stephen+covey&qid=1557260293&s=gateway&sprefix=the+7+habits+of+%2Caps%2C138&sr=8-3
The E Myth:
https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280/ref=sr_1_1?keywords=the+emyth&qid=1557260340&s=gateway&sr=8-1
Profit First:
https://www.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making/dp/073521414X/ref=sr_1_2?keywords=profit+first&qid=1557260380&s=gateway&sr=8-2
Kirby Hasseman is the owner of Hasseman Marketing (find more at http://www.hassemanmarketing.com). He is also the author of Delivering Marketing Joy!
At Hasseman Marketing we Deliver Marketing Joy! How do we do that? We provide our clients (both large and small) fantastic marketing campaigns that include promotional products, video production, social media and graphic design. We are a full service marketing company…and we would love to help you!
http://hassemanmarketing.com
On this episode of Delivering Marketing Joy, we reflect back to some of our greatest episodes on Episode #235 Greatest Hits. Guests on episode #235 include Kevin Walsh, Brittany David, Seth Godin and Catherine Graham.
Kirby Hasseman is the host of this show and the CEO of Hasseman Marketing. You can find more information about him and his company at hassemanmarketing.com.
Today on the podcast Kirby and Amy talk about meditation, our newest employee and the challenges with new hiring, and overcoming challenges in the workplace, relationships and marriage. Don't forget our Open House at Hasseman Marketing May 15th, 2019 from 3-7pm!
On this episode of Delivering Marketing Joy, we talk with Larry Cohen from Axis Promotions on where he finds his inspiration!
Kirby Hasseman is the host of this show and the CEO of Hasseman Marketing. You can find more information about him and his company at hassemanmarketing.com.
Today on the podcast Kirby and Amy talk about the challenge of unplugging from technology, launching our new website, we give our shout outs...and we talk about a lesson we learned early that we still use today!
Today on the podcast, Kirby and Amy discuss whether or not kids should go to college, what is on their plate at work, and give shout outs!
On this episode of Delivering Marketing Joy, Kirby chats with Lee Strom from Sanmar about managing a ton of different brands and how to make a difference in business.
Kirby Hasseman is the CEO of Hasseman Marketing and host of this show. To find more out about him, go to hassemanmarketing.com!
This time on the podcast Kirby and Amy discuss the people who blame "they" on everything...and what to do about that. They also talk about what is going on with their projects, their struggles, and what celebrity couple they would want to be!
On this episode of Delivering Marketing Joy we chat with PPAI's Paul Bellantone about the expo, promotional products work week, and why puppies make a trade show better!
Kirby Hasseman is the CEO of Hasseman Marketing and the host of this show! You can find more out about him at hassemanmarketing.com!
This time on the He Said She Said podcast Amy and Kirby just get back from vacation. We talk about "Seasons of Life," what we are working on now and some fun shout outs! This one is short and sweet...listen in now.
On this episode of Delivering Marketing Joy we talk with Katie Meenan, from Alpha Broder, about how to build relationships through social selling.
The host of this show is Kirby Hasseman, owner of Hasseman Marketing and Communications. You can find more out about him at hassemanmarketing.com.
On this 2nd episode of the podcast Kirby and Amy talk about the importance of vacation, an update on the building project, a new website redesign and answer the question on when to know to stop "talking shop!" Listen in now!
On this episode of Delivering Marketing Joy we chat with Joe Durham about being in sales and making your morning routine work for you!
Welcome to Episode 1 of the He Said She Said podcast with Kirby and Amy Hasseman. Each week we will discuss trending topics, what is going on in our whirlwind, questions from the audience and shout outs as well! Listen in!
On this episode of Delivering Marketing Joy we talk with Brian Young about the power of podcasting and content.
Kirby Hasseman is the CEO of Hasseman Marketing and the host of this show. You can find more about him at hassemanmarketing.com.
On this episode of Delivering Marketing Joy we talk with Jon Norris about the promo standards initiative and how tech is affecting the Promo Industry.
Today on Delivering Marketing Joy I talk with Matt Eysoldt about being a multi line rep in the Promo Industry and how he stays fit on the road.
Today on Delivering Marketing Joy I talk with the President of Showdown Displays, Kevin Walsh, about growing, marketing and turing a negative into a positive in the customer experience.
Today on Delivering Marketing Joy I talk with Darren Virassammy about how to grow your organization by focusing on strengths and not weaknesses.
On this Episode of Delivering Marketing Joy we chat with Jason Lucash from OrigAudio about his recent acquisition and what it's like to keep innovating.
This DMJ is brought to you by Gold Star Pens with the eversmooth ink and frictionless transaction. You can check out more about them at goldstarpens.com and we hope you enjoy this Delivering Marketing Joy.
Kirby Hasseman is the CEO of Hasseman Marketing and Communications and the host of this show Delivering Marketing Joy. To learn more about him or his business head to hassemanmarketing.com!
On this Episode of Delivering Marketing Joy, David Rendall visits to talk about his new book, "Pink Goldfish" with Stan Phelps and he explains why embracing your weakness can give you power!
Kirby Hasseman is the CEO of Hasseman Marketing and Communications and is the host of Delivering Marketing Joy. Find more out about him or his company at hassemanmarketing.com
This time on the unScripted podcast, Kirby and Bill are back from an award winning PPAI Vegas! They talk about the PPAI Awards, the Gillette Ad, PPAI Expo innovations and so much more!
On this episode of Delivering Marketing Joy we talk with Justin Zavadil about being named on the Power 50 and how to manage large teams.
Kriby Hasseman is CEO at Hasseman Marketing and you find more information about him at www.hassemanmarketing.com
On this episode of Delivering Marketing Joy I talk with the CFO (Chief Fun Officer) at PromoCorner, Laurie Moore. Laurie talks about fun at work, working remotely and more!
Today on the unScripted podcast, Bill and Kirby are live in Vegas! They are truly unScripted as they take questions from the audience. Listen in to talk about Tariffs, Van Halen, Canabis and so much more!
On this episode of unScripted Bill and Kirby talk about preparing for the biggest Trade Show of the year, PPAI. There are some great Do's and Don'ts that you will not want to miss on this episode!
Today on Delivering Marketing Joy, I get to talk with Brittany David with Snugz. We talk about the Power 50, creative marketing and her new role at PPAI!
On this episode of Delivering Marketing Joy, Kirby takes on questions from the audience. Listen in!
Today on the unScripted podcast Kirby and Bill discuss the difference between brand marketing and direct marketing, sales books to read, and the Promo Bill uses Erryday. Much listen, learn and laugh about!
Today on the unScripted podcast, Kirby and Bill talk about the content for 2019, goals for 2018 and 2019 (good and bad) and how they get their creativity going...when they are stuck. Listen now!
Charity Gibson speaks with Kirby Hasseman about achieving your goals. "If you look at what it takes to accomplish a goal, action or intent, it is 0% intent and 100% action." I think this resonates with everyone when creating their New Year resolutions.
She speaks with Kirby Hasseman, the host, who owns Hasseman Marketing and Communications. You can find out more information at www.HassemanMarketing.com
Today on the unScripted podcast, Bill and Kirby talk about not having pricing in catalogs, the role of a leader when people are out (or during the holidays)and the value of college! So much fun in this one! Listen now!
This time on the unScripted Podcast, Kirby and Bill talk about the college football playoff, the new pantone color, tech in promo and so much more. Listen in now!
Today on the podcast, Kirby and Bill talk about "trigger words" for them, Hallmark movies and (of course) the Porn Industry! Dig in the hear what they have to say!
Today on the podcast, Kirby and Bill talk about a kindness challenge, food gifts, an MMA Tournament in the industry, the holidays and so more more! It's silly...and it's good!
Today on the podcast, Bill and Kirby talk about culture and the importance of that in success, PPAI awards, Superheroes and more. Listen in!
Today on the podcast, Bill and Kirby talk about Promo and Politics, how having a clean office helps us create, and we go 80's theme! You have to listen to believe it!
Re-Post! Today on the unScripted Podcast Kirby and Bill discuss suppliers working together, the best in decoration, and Kirby the Snake Hunter (it's a thing). All this and more!
Today on the unScripted Podcast, Bill and Kirby talk about complaining on the Promo Products Professionals page, tips for Sales follow ups, and the difference between "I can" and "I do." So much more!
Kirby and Bill chat this week while Bill is on location at LDW as they discuss the event, the Promotional Products Education Fund, the ASI Power 50 List, and more!
This time on the podcast, Bill and Kirby talk about how they get back in the flow after a trip away from the office, why Kirby isn't always the yellow side of the sponge, and much more!
This time on the podcast, Bill and Kirby record live from Skucamp with their takes on the event...and more!
As entrepreneurs we talk a lot about what keeps us up at night. But what gets you up in the morning? Here are a few things that are exciting me right now!
On this episode of the unScripted podcast Bill and Kirby chat about David Shultz moving to Commonsku, Customer Service being the face of an organization, entrepreneurial movies...and so much more! Listen in now!
Today on the DMJ podcast I discuss the idea that there is no downside for being more positive...and we discuss a new book!
This time on the unScripted podcast, Kirby and Bill talk about Origaudio's acquisition, Tariffs, dogs in stores...and so much more! Listen in now!
Today on unScripted Kirby and Bill talk about 9/11, hurricanes the US Open controversy and more! Listen in now!
For so many of us, perfection is holding us back. Today I talk about giving yourself the "gift of done."
This week Kirby and Bill discuss the new "Just Do it" campaign, why Dilly Dilly worked and PromoYoga! There is so much to love! Listen in!
Today on the DMJ Podcast I go through 10 tips for new sales people (and old sales people too).
Today on the DMJ Podcast we talk about how to get more done by creating positive morning routines.
Today on the podcast I talk about the difference between being a "doer" for a "leader" in an organization...and the difference!
Today on the Podcast I talk about a few people that I admire...because they are actively trying to chase a dream that might not work!
We all have those days where we get swept away by negativity. How do you control that? Get control of your first thoughts of the day.
There is a gap in business today called the Appreciation Gap. It's the difference between what you should be doing...and what you need to be doing to show appreciation. Here are a few ways to bridge it!
This time on unScripted Bill takes this show on the road for his annual Trip with Family.
We all have those days when are not feeling it. Here are some tips to overcome...and do it anyway!
Dale Denham put out his list of Online influencers in Promo recently. Here are the lessons you can learn from them!
Truly successful people never blame...and never make excuses. If you want to take it to the next level, take responsibility for everything.
When you find yourself dragging, maybe you are lacking purpose. Might be time to reconnect or find a new one.
In this edition of Delivering Marketing Joy the podcast, I take a look at the idea that everyone is a media company...and what that looks like for you!
What books do I recommend reading? I get this question all the time. Here are 5 that are must reads!
Today we look at why positivity helps productivity...and how to increase it in your life.
We have all that "that week" that was not productive. But what do you do to get back on track? Today we discuss the steps to get success rolling again.
Stop discounting others successes. It's time to find what they are doing that you can learn from...and work at it. Listen in!
Today we discuss the riddle: There are 3 frogs on a log. One decides to jump. How many are left on the log?
There is not just one path to success. You can be authentically you. But there are a few things successful people do. We dig into that!
So many people are looking for that "one magic tool" that will make success easy. It doesn't exist.
Super proud of my youngest daughter for organizing a clothing drive. Here is the story...and what we can all learn from it.
Often times we want to blame everyone else for our situations...but we need to be willing to ask...what can I do?
In this podcast I tell a story about a client who was disappointed with results...but turned into a fan. Why? Consistency and patience.
Here are some things you should STOP doing right away if you want to be more productive!
This week on the podcast Bill and Kirby talk about the crazy show schedule of the first of the year, what the award for unScripted means to both of them, a cool thing Kirby's daughter did...and Fill in the Blank!
This time I look at 2018 and how I intend to make it great. It's time to get back to basics!
This week Bill and Kirby do their award winning podcast from the PromoCorner booth at the PPAI Expo!
This week on the DMJ Podcast I challenge the common assumption on success and happiness...and tell you how to improve your chances!
On this episode of the DMJ podcast we take a look at 3 (Counterintuitive) Tips on getting more done!
It's the beginning of 2018 and we discuss the way to get the year started off right. Get your goals...and make them 12 Week Year Goals!
On this edition of unScripted Bill and Kirby talk about the little things that make a big difference, PPAI Expo, Black Friday shopping and so much more!
Today on DMJ I talk with Robert Fiveash about partnerships, giving back and why we need to listen to introverts!
This week on unScripted Bill and Kirby talk about end user shows, LDW, the Hallmark channel...and more!
Today we talk with Sara Webb about attending conferences, recreating yourself in business and what her best business advice is. Listen in!
Today on DMJ we talk with Gloria Lafont about 3 mistakes that distributors make...and how to fix them.
Today we talk with Brett Schaffer about making the transition from Operations to Sales and how that helps your business...and more!
Rising Star Charity Gibson talks about change, Rising star status and great business advice.
Today we talk with Dan Edge from Peerless Umbrella about awards for "best place to work," innovation and how he handled his recent health scare.
Today on DMJ Mark Graham talks about advice for entrepreneurs and how to build an awesome team!
Today we talk with Brandon Pecharich about making the change from supplier to distributor...and the power of patience!
Today I talk with Jason Lucash from Origaudio about lessons he has learned as an entrepreneur and how to stay innovative.
You might have heard of the 3R's of education. But have you heard of the 3 R's of marketing? Learn which is the most important!
Today we talk with the new director of QCA about ways to be safe in the industry and keep our clients safe too.
Today on Delivering Marketing Joy, Paul Bellantone talks to us about events going on for Promotional Products Work Week and what Promo Pros can do to help!
Today on Delivering Marketing Joy we talk with Bam Bams Ben Taylor on tips for doing Content Marketing right...and how to not do it wrong!
Today we talk with Lori Kates from Imagen Brands on team building, interviewing and leadership. Great stuff here!
Today I talk with head of one of the largest companies in the Promotional Products space, Gene Geiger. He talks about leadership, vision and culture!
If we want to create the life of our dreams, we have to give ourselves permission to create the vision.
Today on Delivering Marketing Joy I talk with Marty Hagerty about niches in business, tips on doing it right and on balancing family and work.
Now is a good time to look back at the goals you have set for this year. Now...are you putting in the work?
Today on Delivering Marketing Joy, Bobby Lehew joins the show and flips the script. He asks me questions about content creation and business...and beer.
It is true with my daughter and it is true with you. The story you tell yourself really matters.
Today on Delivering Marketing Joy we talk with Cliff Quicksell who teaches us 4 things to improve sales...and more
Everyone will be sympathetic to your situation for a while. But soon, you just need to stop complaining and do something about it.
On today's podcast Jeff Haden explains why it can be important to have something you are passionate about...to drive you to accomplish your life goals.
Today we talk with Roger Burnett about his entrepreneurial journey and how that led him to an online suit company...Snapsuits.
Business and sales is a little like driving in the snow! How? Listen to the podcast for the reasoning!
VP of Sales and Marketing of Imagen Brands, Dana Zezzo joins us to talk about combining a sales force and other lessons he is learning on the job!
Everyone is a nerd about something. But that thing that makes you a nerd might be the thing that makes you great!
Bill and Kirby do a LIVE unScripted from Skucon in Las Vegas...right before the PPAI show!
Today on DMJ, we talk with the best selling author of Everybody Writes, Ann Handley, about content creation, and dealing with haters.
So many times we complain about circumstances in our lives...but we need to look at ourselves to fix them! It's a you problem.
Today Bill and Kirby discuss promo catalogs, doing the right thing and celebrity deaths.
Most people don't want to fail. Others are willing to fail once. Successful people are willing to put themselves out there again and again.
If you are struggling with getting bid out, the problem might not be with your customer. It might be that you don't have enough in the funnel!
Today we talk with Dave Miller from Bruce Fox about how to grow your brand through content marketing.
Today we ramp the podcast back up with the idea of growing for 2017. We talk about why to stretch and how I am stretching!
Today we learn from Paul Kiewiet just a few things he sees the "best of the best" doing to grow themselves and the industry.
This holiday episode has Bill and Kirby talking about all things promo...and even things they are thankful for!
Today I interview the genius from the Joe Show, Joe Haley about creating media and the power of promo.
Today I interview business leader Catherine Graham on the challenges of starting a second business in the same industry...and why they started their own conference.
Today I interview Johanna Gottlieb about building a business and a brand and being a rebel!
Today I interview Janet McMaster from Geiger about sales tips for success and traits sales rock stars have!
On this special episode number 100, Kirby talks with Marketing legend Seth Godin on how to stand out, how to be fantastic and more!
Today we talk with Keith Simon from AAA Innovations about, you guessed it, innovation...and more!
Interview with Jessica Hutwelker on embracing challenges and what it's like to change sides of an industry!
You need to be confident in order to try new things...right? Well here is the tricky thing about confidence!
At the half way point of the year, here are 4 R's you can do to make sure you make the rest of the year, the best of the year.
Today on Delivering Marketing Joy, we talk with Daniel Webb! Daniel was recently named as a Rising Star in the Promo industry!
Ever find yourself in a rut and lacking passion? Can you believe the fix might be found in your "to do list?" It can.
Today we talk with Aubrey Collins from Media Tree on why stories count in marketing...and the lessons parenting teach us!
We have all lost a client and it really hurt. But what do you do then? Here's the checklist.
Learn how to time market waves and ride them to profit with Mike talking about his new book "Surge!"
Here are five lessons we can learn from members of the Military when building businesses and organizations.
If you are at a cross roads, or stuck, or looking at a big project and not sure where to start...here is how to get moving.
Of course you want to start your day off right...but what happens when it gets off track? It happens. Here's what to do!
Today we talk with Dr. Jason Carthen, the Leadership Linebacker, about vision, goals and how to be more productive!
Are you building a business or organization that you want to grow? You should consider social and promo...and here's why!
You get to create your life based on your choices. If you don't like your life, stop complaining. Just make different choices.
If you want to have a successful and happy business, you need to build it "on purpose." Learn why here.
We all love ideas. The problem is ideas have no real value. It's all about the execution.
Each week we look at 5 lessons we can learn from someone. This week we learn from my daughters.
Here are 5 Lessons you can learn as an entrepreneur, content creator or salesperson from Jimmy Buffett!
Today I get to talk with Terry McGuire from Halo Branded Solutions on leadership, acquisitions and more!
The best way to set your organization up for success is to make sure your vision and values are aligned. Listen to why!
If you want to grow and get better and change, you need to get comfortable being uncomfortable. Listen to more here. This is a topic from my book Fan of Happy!
Here are 5 Lessons you can learn (as an entrepreneur, salesperson, content creator, etc.) from Jimmy Buffett!
Today we talk with Dale Denham about the Online 18 and why he thinks you should Give First!
We all want to be more happy! Today I discuss a book that helps with that journey...and why it matters for our success.
There is just way too much complaining going on about this generation. It needs to stop! Listen to why!
Here are 5 of the lessons you can learn from one of the most famous marketers on the planet...Seth Godin!
When dealing with Customer Service, complainers are not your problem...ignoring them is.
Today I get to talk with Social Media Superstar Ted Rubin on building relationships, daughters and doing social right!
Are you the same person you were 10 or 20 years ago? Probably not. So give others the benefit of the doubt too. They might have grown.
If you want to be more productive, you need to focus on the most important activities...and focus on those!
In the Friday tradition we take a look at 5 Lessons. This week we look at 5 Lessons I learned from My Dad.
Have you ever said something nice about something behind their backs? My rule is, when you catch yourself...tell them!
Bill Petrie joins Delivering Marketing Joy and drops knowledge bombs galore! We talk content, sales and growing a business...listen in!
When facing a new project, don't just focus on the minutia. Get a bigger vision if you want to get excited about it!
Stop focusing on what everyone else needs to be doing. You focus on the best you can be.
It was a record breaking season this year for Golden State! Here are 5 lessons you can learn from them!
Don't live a life asking yourself "what if!" Get out there and take action to reach your goals and dreams.
If you want to grow, you need to get out of our comfort zone. It's time to Challenge Yourself! What is your goal?
If you want to create a long term relationship with clients and customers, you need to go to them when you are NOT asking for money!
Here are 5 Lessons you can learn from Commonsku CEO and online influencer, Mark Graham!
You have heard of the 80/20 rule right? 80% of your sales come from 20% of your customers. Turns out that the same is true for activity!
It's great if you are active. It's great that you are creating an audience. But sooner or later you have to "sell something."
Time to learn some great lessons from John Lee Dumas from Entrepreneur On Fire! Learn from the King of the Podcast here!
If you are struggling to get traction, you need to remember the Power of Broke! Today I talk about the concept and the book from Daymond John!
Today we look back at lessons in Consistency from Jeff Haden, Peg Fitzpatrick, and John Lee Dumas.
If you get to the end of the quarter and you are not on track, maybe it's NOT time to change your goals! It might be time to change your effort!
We all talk about Customer Service. But are you really looking at it through your Customer's eyes? It's time.
Here are 5 Lessons of success from Gary Vaynerchuk! The best selling author, speaker and content media guru can teach you a ton! Listen up!
Don't make a big mistake. Here are 5 reasons you need to include PROMO in your next campaign!
Today I get to talk to rock star Roger Burnett about growing a sales organization today!
If you want your organization to succeed you have to own everything. It's called Extreme Ownership.
At the beginning of any project, you need to put in the Early Hustle to get it off the ground. Get after it!
After 18 years, Peyton Manning just hung up his cleats. Here are 5 lessons you can learn from his prolific football career.
Today we talk Goldfish with Stan Phelps! He tells us how doing that "little extra" can make a big difference.
If you want to build successful relationships at networking events, take this approach.
There is a space between when something happens to you and when you react. In that moment...take a breath.