The Crystal Waddell Show: Recent Episodes
Crystal Waddell
Crystal Waddell, aka The Social Solopreneur, reveals the top tips and strategies she uses so that you can grow a healthy small business online, faster. Discover how you can batch branded content that works for you 24/7 across all social media platforms so that you “show up everywhere” and still have more time, profit, and freedom to pursue what matters most to you in your life. Crystal has been selling on Etsy since the end of 2014 and has joined the club of six-figure Etsy sellers. She has started two additional websites: www.collageandwood.com and www.pinforbusiness.com. She knows the struggle of balancing the competing demands of a growing business, family time, and even a full-time job as a teacher. This show is for solopreneurs who feel isolated or stuck and need encouragement to continue growing their businesses! Learn how to synthesize digital tools like Instagram, Facebook, Linked In, email marketing, Pinterest, blogging so you can grow a healthy business online. You'll learn how to go from feeling overwhelmed and isolated to feeling empowered and encouraged so you can pursue your business dreams without the overwhelm. Hit subscribe and get ready to improve your life and your business!p.s. You can always listen to this with your kids! No profanity, guaranteed :)
Recently I recorded a walk-through of Planoly for my course participants and I thought you might benefit from it, too!
If you love Planoly and want to sign up, I would love it if you could use my link:
You can watch the actual video on my website, www.thesocialsolopreneur.com/18.
Did you know that you can plan your Instagram feed? Planning your feed actually FREES you up to use the additional tools on Instagram to increase your engagement!
And make sure you check out my Branded Captions Blueprint to flip the funnel of creation vs. engagement. Yes, that's right! Engagement trumps content creation! There, I said it!!
In this course you will get access to my Content Calculator that will allow you to create hundreds of on brand captions for your business. YES. HUNDREDS.
Let me know if you have any questions! Join the waitlist now!
Connect with me online!
I'm everywhere :)
IG: @collageandwood @thesocialsolopreneur
FB: Collage and Wood or The Social Solopreneur
Pinterest
Linked In
If you'd like to get the show notes for this episode, head to:
www.thesocialsolopreneur.com/18
Ready to build a consistent brand across all digital resources?
Download my FREE guide to develop your own branded captions: www.brandedcaptions.com
SIGN UP FOR THE BRANDED CAPTIONS BLUEPRINT WAITLIST TODAY!
See more at www.thesocialsolopreneur.com (blogs, resources, and more!)
Thanks for stopping by!
Crystal
www.collageandwood.com
www.thesocialsolopreneur.com
www.crystalwaddell.com
Today is part 2 of my conversation withfellow solopreneur, photographer and branding expert Shaun Clarke about race, small business and personal branding. Shaun resides in Toronto, Canada. This conversation aired originally on my IGTV, which you can access here.
Want to download Shaun's ebook, The Creative Entrepreneur's Guide to Personal Branding? You can download it here.
And make sure you check out my Branded Captions Blueprint small group coaching and done-for-you Social Media packages to flip the funnel of creation vs. engagement.
Yes, that's right! Engagement trumps content creation! There, I said it!!
See you soon!
I'm everywhere :)
IG: @collageandwood @thesocialsolopreneur
FB: Collage and Wood or The Social Solopreneur
Pinterest
Linked In
If you'd like to get the show notes for this episode, head to:
www.thesocialsolopreneur.com/16
Ready to build a consistent brand across all digital resources?
Download my FREE guide to develop your own branded captions: www.brandedcaptions.com
SIGN UP FOR THE BRANDED CAPTIONS BLUEPRINT WAITLIST TODAY!
See more at www.thesocialsolopreneur.com (blogs, resources, and more!)
Thanks for stopping by!
Crystal
www.collageandwood.com
www.thesocialsolopreneur.com
www.crystalwaddell.com
Today I'm talking with a fellow solopreneur, photographer and branding expert Shaun Clarke about race, small business and personal branding. Shaun resides in Toronto, Canada. This conversation aired originally on my IGTV, which you can access here.
Want to download Shaun's ebook, The Creative Entrepreneur's Guide to Personal Branding? You can download it here.
And make sure you check out my Branded Captions Blueprint small group coaching and done-for-you Social Media packages to flip the funnel of creation vs. engagement.
Yes, that's right! Engagement trumps content creation! There, I said it!!
See you soon!
I'm everywhere :)
IG: @collageandwood @thesocialsolopreneur
FB: Collage and Wood or The Social Solopreneur
Pinterest
Linked In
If you'd like to get the show notes for this episode, head to:
www.thesocialsolopreneur.com/16
Ready to build a consistent brand across all digital resources?
Download my FREE guide to develop your own branded captions: www.brandedcaptions.com
SIGN UP FOR THE BRANDED CAPTIONS BLUEPRINT WAITLIST TODAY!
See more at www.thesocialsolopreneur.com (blogs, resources, and more!)
Thanks for stopping by!
Crystal
www.collageandwood.com
www.thesocialsolopreneur.com
www.crystalwaddell.com
Today I'm talking all about the top 5 things I would do first in my business if I was starting today (versus 7 years ago!)
THE NUMBER ONE THING I WOULD DO? Start building my customer email list from Day 1.
And make sure you check out my Branded Captions Blueprint to flip the funnel of creation vs. engagement. Yes, that's right! Engagement trumps content creation! There, I said it!!
Registration is open through August 7, 2020!
See you soon!
Connect with me online!
I'm everywhere :)
IG: @collageandwood @thesocialsolopreneur
FB: Collage and Wood or The Social Solopreneur
Pinterest
Linked In
If you'd like to get the show notes for this episode, head to:
www.thesocialsolopreneur.com/15
Ready to build a consistent brand across all digital resources?
Download my FREE guide to develop your own branded captions: www.brandedcaptions.com
SIGN UP FOR THE BRANDED CAPTIONS BLUEPRINT TODAY!
See more at www.thesocialsolopreneur.com (blogs, resources, and more!)
Thanks for stopping by!
Crystal
www.collageandwood.com
www.thesocialsolopreneur.com
www.crystalwaddell.com
Today I'm giving you a debrief of my Race + Business webinars! I used Demio, which is a super neat platform because your participants don't have to download any software to attend.
But ... when you are a newbie there are bound to be some snafus and I wanted to share a few of mine with you today - 10 to be exact!!!
And make sure you check out my Branded Captions Blueprint to flip the funnel of creation vs. engagement. Yes, that's right! Engagement trumps content creation! There, I said it!!
See you soon!
Connect with me online!
I'm everywhere :)
IG: @collageandwood @thesocialsolopreneur
FB: Collage and Wood or The Social Solopreneur
Pinterest
Linked In
If you'd like to get the show notes for this episode, head to:
www.thesocialsolopreneur.com/14
Ready to build a consistent brand across all digital resources?
Download my FREE guide to develop your own branded captions: www.brandedcaptions.com
SIGN UP FOR THE BRANDED CAPTIONS BLUEPRINT TODAY!
See more at www.thesocialsolopreneur.com (blogs, resources, and more!)
Thanks for stopping by!
Crystal
www.collageandwood.com
www.thesocialsolopreneur.com
www.crystalwaddell.com
Let's talk about the reality of what could happen if you started using more racially diverse images for your businesses.
Not everyone will like it, and if you do it for the pats on the back you will be disappointed and possibly hurt. But if you do it because you feel it's the right thing to do, you will have peace regardless of other people's opinions.
So don't let fear stop you! Listen today and get moving with it! The world needs more bridges, not disappearing roads!
Connect with me online!
I'm everywhere :)
IG: @collageandwood @thesocialsolopreneur
FB: Collage and Wood or The Social Solopreneur
Pinterest
Linked In
If you'd like to get the show notes for this episode, head to:
www.thesocialsolopreneur.com/13
Ready to build a consistent brand across all digital resources?
Download my FREE guide to develop your own branded captions: www.brandedcaptions.com
See more at www.thesocialsolopreneur.com (blogs, resources, and more!)
Thanks for stopping by!
Crystal
www.collageandwood.com
www.thesocialsolopreneur.com
www.crystalwaddell.com
Let's talk about the reality of successful social media marketing: and it's not about a pretty feed and philosophical captions.
Your success depends on how much time you spend interaction or ENGAGING with other accounts online. So how do you flip the funnel of time? Join me as I show you how I did it!
Connect with me online!
I'm everywhere :)
IG: @collageandwood @thesocialsolopreneur
FB: Collage and Wood or The Social Solopreneur
Pinterest
Linked In
If you'd like to get the show notes for this episode, head to:
www.thesocialsolopreneur.com/12
Ready to build a consistent brand across all digital resources?
Download my FREE guide to develop your own branded captions: www.brandedcaptions.com
See more at www.thesocialsolopreneur.com (blogs, resources, and more!)
Thanks for stopping by!
Crystal
www.collageandwood.com
www.thesocialsolopreneur.com
www.crystalwaddell.com
Let's talk about how to sell things and actually make a profit! For years I couldn't understand why I was selling so much and making so little.
Many thanks to the Balance CFO Jamie Trull to helping me understand how to stop the financial bleeding in my business!
Connect with me online!
I'm everywhere :)
IG: @collageandwood @thesocialsolopreneur
FB: Collage and Wood or The Social Solopreneur
Pinterest
Linked In
If you'd like to get the show notes for this episode, head to:
www.thesocialsolopreneur.com/11
Ready to build a consistent brand across all digital resources?
Download my FREE guide to develop your own branded captions: www.brandedcaptions.com
See more at www.thesocialsolopreneur.com (blogs, resources, and more!)
Thanks for stopping by!
Crystal
www.collageandwood.com
www.thesocialsolopreneur.com
www.crystalwaddell.com
Let's talk about how to get back in a groove on social media during tense times. I've learned a lot in the last couple of weeks. I hope these three tips and reflections help you as well.
Connect with me online!
I'm everywhere :)
IG: @collageandwood @thesocialsolopreneur
FB: Collage and Wood or The Social Solopreneur
Pinterest
Linked In
If you'd like to get the show notes for this episode, head to:
www.thesocialsolopreneur.com/10
Ready to build a consistent brand across all digital resources?
Download my FREE guide to develop your own branded captions: www.brandedcaptions.com
See more at www.thesocialsolopreneur.com (blogs, resources, and more!)
Thanks for stopping by!
Crystal
www.collageandwood.com
www.thesocialsolopreneur.com
www.crystalwaddell.com
Let's Talk About How to Hire a Virtual Assistant - without wanting to pull YOUR hair out or your VA wanting to pull out hers!
I hired my first VA in 2019 after hearing about Virtual Assistant Services, but I'll be honest - I didn't know what I wanted my VA to DO ... I just knew I needed help.
Today I'm talking with Shannon Baker from www.theShannonBaker.com to discuss HOW to onboard a Virtual Assistant successfully - and spoiler alert: the success of your VA has more to do with YOU than the virtual assistant.
Check out Shannon's amazing resources in her resource vault!
If you'd like to get the show notes for this episode, head to:
www.thesocialsolopreneur.com/9
Connect with me online!
I'm everywhere :) Crystal Waddell
IG: @collageandwood @thesocialsolopreneur
FB: Collage and Wood or The Social Solopreneur
Pinterest
Linked In
Connect with Shannon Baker:
Podcast
Instagram
Website
Ready to build a consistent brand across all digital resources?
Download my FREE guide to develop your own branded captions: www.brandedcaptions.com
See more at www.thesocialsolopreneur.com (blogs, resources, and more!)
Thanks for stopping by!
Crystal
www.collageandwood.com
www.thesocialsolopreneur.com
www.crystalwaddell.com
Let's talk about race and building an online business, shall we? Does anyone even want to do that anymore?
I wanted to share my bi-racial perspective on the events of last week. I was sickened by the killing of George Floyd. I was confused on the lack of coverage of another black man killed the same week, David Dorn. I have been angry, frustrated, and in despair. Yet I am also inspired by the positive messages I am seeing online.
So, I hope you listen today to my personal reflections of this time.
Connect with me online!
I'm everywhere :)
IG: @collageandwood @thesocialsolopreneur
FB: Collage and Wood or The Social Solopreneur
Pinterest
Linked In
If you'd like to get the show notes for this episode, head to:
www.thesocialsolopreneur.com/8
Ready to build a consistent brand across all digital resources?
Download my FREE guide to develop your own branded captions: www.brandedcaptions.com
See more at www.thesocialsolopreneur.com (blogs, resources, and more!)
Thanks for stopping by!
Crystal
www.collageandwood.com
www.thesocialsolopreneur.com
www.crystalwaddell.com
Let's Talk About Selling on Etsy and how to build your handmade shop online - in addition to your Etsy Shop.
After 2,500 sales on Etsy, I've learned many lessons the hard way. Tears, frustration, and definitely some money lost. Today I'm celebrating what I've learned along the way: pricing, processes, client service, EMAIL LISTS, and building an online brand.
Connect with me online!
I'm everywhere :)
IG: @collageandwood @thesocialsolopreneur
FB: Collage and Wood or The Social Solopreneur
Pinterest
Linked In
Email Service Providers:
Click here for Mail Chimp
Click here for ConvertKit
Click here for FloDesk (my affiliate link)
If you'd like to get the show notes for this episode, head to:
www.thesocialsolopreneur.com/7
Ready to build a consistent brand across all digital resources?
Download my FREE guide to develop your own branded captions: www.brandedcaptions.com
See more at www.thesocialsolopreneur.com (blogs, resources, and more!)
Thanks for stopping by!
Crystal
www.collageandwood.com
www.thesocialsolopreneur.com
www.crystalwaddell.com
Let's Talk About Time Management and some strategies you can use to keep yourself on track to making money efficiently!
When you are a solopreneur, you don't have anyone telling you what to do. Which is one of the best benefits of working for yourself - but how do you organize your life to make sure that the work gets done and you are making money the most efficient way possible?
Join me as I talk with Brittany Herzberg, a successful massage therapist and fellow solopreneur. Brittany helps other massage therapists grow successful practices as well.
Connect with Brittany:
IG: @b.here_
FB: @bheremassage
Pinterest
Linked In
Having an effective time management strategy helps you navigate overwhelm and the crushing defeat of competing priorities (i.e., I have to get "x" done, but my kid needs me!) We've all been there and hate that feeling!
If you'd like to get the show notes for this episode, head to:
www.thesocialsolopreneur.com/6
Join me and listen in to our conversation as we discuss and brainstorm positive ways to transform our own time management approaches in our businesses.
Download my FREE guide to develop your own branded captions: www.brandedcaptions.com
See more at www.thesocialsolopreneur.com (blogs, resources, and more!)
Thanks for stopping by!
Crystal
www.collageandwood.com
www.thesocialsolopreneur.com
www.crystalwaddell.com
Let's Talk About Hashtags and How to Use them on Instagram, Facebook, Linked In and Pinterest!
This is one of my all-time favorite topics: Hashtags! Do you use hashtags? Do you know how to find the best hashtags? Do you know WHY you should use hashtags?
Join me as I talk about how I use hashtags across all of these platforms: Instagram, Facebook, Linked in, and Pinterest. Not all hashtags are created equal, and hashtags are not used in the same way across the different social media platforms.
Having a hashtag strategy is an element of my overall branded captions strategy. Knowing your social media categories then guides you to finding and using the most relevant hashtags for each category
If you'd like to get the show notes for this episode, head to:
www.thesocialsolopreneur.com/5
Download my FREE guide to develop your own branded captions: www.brandedcaptions.com
See more at www.thesocialsolopreneur.com (blogs, resources, and more!)
Thanks for stopping by!
Crystal
www.collageandwood.com
www.thesocialsolopreneur.com
www.crystalwaddell.com
Listen in as Kerrie Fitzgerald from Marketing by Kerrie coaches me on how to improve my Pinterest account.
My primary takeaways and action steps:
- Rearrange my boards in order of importance.
- Add descriptive titles and descriptions to all of my boards on Pinterest.
- Change my website/e-commerce store to a provider that allows "shoppable pins" and "rich pins"
- Create Seasonal Boards (Fall, Winter, Spring, Summer).
- Create Board Covers.
3 could be an episode of itself, and I'll definitely do a debrief on that!
Check out Kerrie's "Done in a Day" course on Pinterest if you need more help:
Pinterest for Business 101
If you like this episode, please subscribe where ever you listen!
If you have any questions or feedback, please email me at crystal@crystalwaddell.com and I'll get right back to you!
Show notes are coming soon!
Looking for Pinterest Tips or Pinterest Management?
See me over at www.pinforbusiness.com
This episode sponsored by collageandwood.com where we love celebrating you and the ones you love through custom Senior gifts and photo props! Visit us today at collageandwood.com :)
Thanks for listening!
Pinterest for Business: Why You Should Start Using Pinterest for Your Business YESTERDAY.
Hmmmm. Pinterest for Business?
I'm interviewing Kerrie Fitzgerald of Marketing by Kerrie. She is a Pinterest strategist and has 10x-ed her website traffic. You can check out her free guide for jumpstarting YOUR Pinterest here: 5x Your Leads & Web Traffic with Pinterest.
This episode is all about how you can utilize Pinterest and digital tools like Canva and Tailwind to maximize your time planning and executing your strategy. (These are my affiliate links! If you use them to sign up, they'll know I sent you and I'll make a small commission).
Join us for a conversation about Pinterest vs. Instagram and the return you receive on Pinterest for the time spent creating pins and content for Pinterest. Is your ideal client a woman? Then you need to be marketing your products or services on Pinterest!
I use my branded captions strategy to guide my content creation on Pinterest as well! The categories that drive my captions (Birthday collages, Senior Photo Props, Wooden Numbers and more - I have 15 categories) now also drive my blog topics, my Pinterest pins, and my weekly emails.
Show notes are coming soon!
Looking for Pinterest Tips or Pinterest Management?
See me over at www.pinforbusiness.com
This episode sponsored by collageandwood.com where we love celebrating you and the ones you love through custom Senior gifts and photo props! Visit us today at collageandwood.com :)
See more at www.crystalwaddell.com (blogs, resources, and more!)
Thanks for stopping by!
Crystal
Hi there, my friend! Welcome to the Crystal Waddell Show!
I am so grateful that you joined me today. This is the first episode of my podcast, and I wanted to introduce myself and let you know what you can expect in future episodes. You’re in the right place if you’re a business owner trying to make sense of digital tools, including social media sites.
If we’ve never met, I am Crystal Waddell, aka the Social Solopreneur. I am the wife of Jon and the mother of Asher.
I run two websites, one of which is www.pinforbusiness.com. This is the site where I share how I synthesize digital tools to promote my businesses. My other website is collageandwood.com, where I make and sell giant wooden letters and numbers and collages, particularly jersey number collages for athletes.
This is the show for you if
- you have ever felt lonely and overwhelmed in your business
- You feel like your revenue has plateaued
- You feel torn between promoting your business or spending time on the things that give you an immediate return in terms of revenue.
So, I think I’ll stop there for today. If you have ever thought, “WHY am I doing this?” “Is it worth it?” “Would it matter if I quit right now?” “Will this ever work?” And “Why is this so hard?” please know that you are not alone. I asked myself those same questions as I attempted to record this podcast over and over and over again.
But I have a feeling someday, I’ll look back on this moment and think to myself, “Why did I doubt myself? Can you imagine if I had given up then?”
So, let’s continue to have these conversations and get better together!
Thanks again for joining me! If you enjoyed this episode, please hit subscribe and I’ll see you next time!
Hmmmm. Branded captions?
This episode is all about how I went from posting every day with zero plan to developing a "branded caption strategy" for all of my digital content.
That thought had never occurred to me before! I decided to research it. And guess what - it’s not a “thing”. But I gave it life in my captions - and I realized, with just a little tweaking, I could use those captions at staggered times on Instagram, Facebook, and Linked In. The categories that drive my captions (Birthday collages, Senior Photo Props, Wooden Numbers and more - I have 15 categories) now also drive my blog topics, my Pinterest pins, and my weekly emails.
Show notes are coming soon!
Looking for Pinterest Tips or Pinterest Management?
See me over at www.pinforbusiness.com
This episode sponsored by collageandwood.com where we love celebrating you and the ones you love through custom Senior gifts and photo props! Visit us today at collageandwood.com :)
Looking for a planning app? I use planoly and this is my affiliate link if you'd like to support my efforts by using it to purchase your subscription: https://www.planoly.com/referral/collageandwood
Crystal from The Crystal Waddell Show welcomes you to her podcast for solopreneurs. Crystal is passionate about sharing information and strategies to equip every one-woman business with the tools to grow an online presence with ease.
See more at www.crystalwaddell.com
This episode is all about encouraging you to keep going, keep chasing your small business dreams. Every failure is an opportunity to grow, learn, and improve! I hope you enjoy it!
Show notes are coming soon!
Looking for Pinterest Tips or Pinterest Management?
See me over at www.pinforbusiness.com
This episode sponsored by collageandwood.com where we love celebrating you and the ones you love through custom Senior gifts and photo props! Visit us today at collageandwood.com :)
p.s. Don't give up!