The Life of a Social Media Manager: Recent Episodes
Socialinsider
Welcome to The Life of a Social Media Manager - a show powered by Socialinsider. Maria & Theo, hosts of this show, gather top social media experts to discover how to build a successful career as a social media manager with all the struggles of running online communities. Discover the good, the bad, and the ugly from the life of a social media manager.
What steps should you follow when creating a social media strategy?
Where can you find inspiration for strategies and content pillars?
Join us in this episode of The Life of a Social Media Manager podcast as we talk with Corrie Jones, Head of Social Media for StrategiQ about her approach to measuring success on social media and the key metrics she keeps a close eye on.
Tune in to get insights on developing effective social media strategies and measuring their success.
Visit to discover what Corrie is doing: https://www.linkedin.com/in/corriejones/
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How to develop and execute social media strategies?
How to keep users engaged and active?
I talked with Jeremy Linaburg, Social Media Specialist for SwimOutlet, about his social media content creation process, from ideation to publication.
Tune in to discover insights about the best times to post on social media and much more.
Visit to discover what Jeremy is doing: https://www.linkedin.com/in/jeremylinaburg/
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How to craft a powerful social media strategy?
What metrics should you focus on when measuring success on social?
I talked with Maggie Carey, Social Media Strategist at Master It Media, about the steps for creating a social media strategy, measuring success in social these days, social media today, and much more.
Tune in and discover how to build trust with clients and overcome the challenges along the way.
Visit to discover what Maggie is doing: https://www.linkedin.com/in/maggie-carey/
Go to https://www.socialinsider.io/blog/tag/studies/ and get social media benchmarks for your industry.
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How can Social Media Managers overcome challenges and learn from failures?
How to boost creativity and find inspiration for creating social media content?
Join us in this episode of the Life of a Social Media Manager podcast as we talk with Ashley DiFranza, Social Media and Content Manager for Central Insurance, about overcoming challenges and finding inspiration for creating social media content.
Tune in to discover practical tips for developing effective social media strategies and measuring success.
Visit to discover what Ashley is doing: https://www.linkedin.com/in/ashleydifranza/
Go to https://www.socialinsider.io/blog/tag/studies/ and get social media benchmarks for your industry.
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How to build relationships based on trust with clients?
What role do objectives play in measuring success?
On this episode we spoke with Christina Miller, Head of Social Media at VMLY&R and former Marketing Intern at the same company. As the Head of Social Media, Christina discusses the importance of establishing clear objectives to measure success, how to balance organic and paid content, and what it takes to become a Social Media Manager.
Learn how to succeed in the social media field by listening to this podcast episode.
Visit to discover what Christina is doing: https://www.linkedin.com/in/christina-miller-2858714a/
Go to https://www.socialinsider.io/blog/tag/studies/ and get social media benchmarks for your industry.
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What are the key steps in developing a successful social media strategy?
How important is authenticity in terms of generating engagement?
The ability to think outside the box and act quickly on trends defines a Social Media Manager.
Marga Camps, Head of Content and Strategy at Colvin and former Social Media Strategy Manager at Cocunat, discussed why treating your audience like a best friend and learning about their needs is a critical step for a successful social media strategy, especially since social media is constantly evolving and standards are changing.
Listen to this podcast episode to learn how targeting your audience can be the key to increasing social media engagement.
Visit to discover what Marga is doing: https://www.linkedin.com/in/margacamps/
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How do you scale video content creation when you are a small team?
How do you create authentic content, TikTok-style content?
Everyone is looking at top brands on social media, hoping for overnight success.
Brian Da Silva, Social Media Manager for Preply, and former Community Manager at Microsoft, shared what it means to work for a smaller company, what the differences are between working for a brand compared with working on the agency side, how to scale the video content process and create more authentic content, and the top social media metrics.
Listen to this podcast episode and discover how to measure success in social media.
Visit to discover what Brian is doing: https://www.linkedin.com/in/dasilvabrian/
Go to https://www.socialinsider.io/blog/tag/studies/ and get social media benchmarks for your industry.
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How would you describe the Instagram strategy for World Health Organization (WHO)?
How do you build an efficient social media approval process?
Diya Banerjee - Global Head of Social Media at WHO, shared:
- the Instagram strategies for WHO
- how they create informative content on TikTok and why it needs to be brief, fun and accessible
- why shareability is the key to social media success
- how to make an exciting copy for a 45-second video
- the blueprint of a social media campaign
- what are the top metrics to track in social.
And much more.
Listen to this podcast episode and discover how to measure success in social media.
Visit to discover what Diya is doing: https://www.linkedin.com/in/diyabanerjee/
Go to https://www.socialinsider.io/blog/tag/studies/ and get social media benchmarks for your industry.
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Why is it important to communicate as an employee on social media?
What’s the most challenging thing people have to do when developing employee advocacy programs?
Emma Heath, Social Media and Content Strategy for Asia Pacific and Japan for VMWare, shared how to work with different stakeholders to be active on social media as professionals and why it’s important to have a manager who understands social.
Listen to this podcast episode and discover what you get when being active on social media as a professional.
Visit to discover what Emma is doing: https://www.linkedin.com/in/emmagraceheath/
Go to https://www.socialinsider.io/free-social-media-industry-reports and get the latest social media industry benchmark reports.
Educate, inspire, entertain. No need to over complicate it.
When working in social media, test and fail mindset needs to be adopted as well as using data to back up results.
Dominic Edmundson, Senior Content and Channels Officer at Brunel University London shares his strategies for getting results from social media.
Always plan, plan, plan. Benchmark what success looks like and remember to be flexible to adapt to current trends.
Visit to discover what Dominic is doing: https://www.linkedin.com/in/dominic-edmundson/
Go to https://www.socialinsider.io/free-social-media-industry-reports and get the latest social media industry benchmark reports.
The key metric for a successful campaign in social media is the number of shares.
Katie McKiever, Social Media Consultant, shares the key elements for creating successful social media strategies and why people share brands’ posts.
Listen to this podcast episode and discover the challenges you sometimes face when working in social media.
Visit to discover what Katie is doing: https://www.linkedin.com/in/katiemckiever/
Go to https://www.socialinsider.io/free-social-media-industry-reports and get the latest social media industry benchmark reports.
How to create viral content today? Why do people share brands’ posts?
We spoke with Emily Kinnersley - Founder and Freelance Social Media Consultant in this podcast episode.
As a freelance and business consultant, Emily shares why LinkedIn is a great traction channel for getting clients, how to price your services, and why getting to know your audience is important.
Visit to discover what Emily is doing athttps://www.linkedin.com/in/emilykinnersley/
Go to https://www.socialinsider.io/blog/tag/studies/ to get the latest social media studies, trends, and insights.
Creative, driven, with a strategic mindset, high attention to detail, and ability to manage multiple competing priorities simultaneously. Able to work in a fast-paced environment, proactive and result-oriented; at ease with risk-taking, test-and-learn experimentation.
I bring change. I challenge people to grow. I assign tasks that seem impossible at first, and I broaden the horizons of my team’s minds. I define the “what” and let them figure out the “how. My team members have advanced in their careers much faster than employees in other departments.
Today you will meet Olga Andrienko, VP of Brand Marketing @ Semrush.Connect with Olga: https://www.linkedin.com/in/olgandrienko/
Go to https://www.socialinsider.io/blog/ to get the latest social media strategic insights.
I have Carys Dorritt - Founder at Potka Digital, in this podcast episode.
As a business owner and strategic digital marketer, Carys explains how important it is to create social media messages tailored to your audience.
Tune in and discover why paid and organic social media are friends and how to combine these two on a longer-term strategy.
Buzzsprout description:
Organic vs paid - friends or enemies? Why are people sharing brands’ posts on social media?
In this podcast episode, we spoke with Carys Dorritt, Founder of The Polka Marketing agency.
As a business owner and strategic digital marketer, Carys explains how important it is to create social media messages tailored to your audience that drive emotions.
Tune in and discover why paid and organic social media are friends and how to combine these two on a longer-term strategy.
Visit to discover what Carys is doing: https://www.thepolka.co.uk/
Go to https://www.socialinsider.io/blog/tag/studies/ to get the latest social media studies, trends, and insights.
Organic vs. paid on social media? Which one wins the game long-term?
Jon-Stephen Stansel - Director of Social Media at Chaotic Good Studios, describes some key elements for creating a good social media strategy, why people share brands' posts and how to measure success in social media today.
Jon-Stephen describes why engagement should be describing social media and why you need to be flexible and always willing to learn when you are working in social media.
Listen to this podcast episode and understand why community means everything to a brand or business.
Go to https://www.socialinsider.io/blog/tag/studies/ to get the latest social media studies, trends, and insights.
- Tell us a little bit about yourself
- You are working now as a Director of Social Media. Can you describe your job title? What does your day look like?
- Key elements for creating a good to great social media strategy?
- How did your passion for social media start?
- What are the most important skills to become a social media manager?
- How would you describe social media today?
- Organic vs. paid-for B2C products - what's your take here?
- What are the most important lessons you've learned through the years?
- How would you describe a good piece of content today? Why do you think people share posts from brands on social?
- The key elements of creating social media engagement these days?
- How do you measure success in social media?
- Where can people find you?
Silvia is a forward-thinking digital enthusiast, leading and executing the social media strategy at KEBA eMobility to achieve their business goals.
With 7 years of experience in digital marketing, social media, and corporate communications, Silvia is a strategic thinker with a creative eye and a quality-first mindset.
Today we will meet Sarah Sunderbrink - Teamlead Social Media @Zooplus.
Sarah thinks that the internet was invented for pets. Since joining Zooplus, Sarah has known about the power cats' content can have.
Listen to this podcast episode and learn more about:
- strategy
- content
- the essential skills to become a social media manager
- top social media tips for a new social media manager, and more.
Denise discusses the value of a well-planned social media strategy and what defines "great content" for her. Denise is a comedienne in her spare time and a free spirit who is filled with originality and charm.
Cozy up and listen to Denise's story from the beginning to the end to discover what motivated her throughout her career, how she overcame challenges, and what advice she has for the listeners.
Nicole is an analytical-driven individual with a great sense of humor and creativity. She talks about the skills needed for someone who’s working in social media, the challenges she has faced, and why she thinks that social media today is more of a wild west.
What does it mean to be a social media manager these days? How is social media today?
We spoke with Michael Ibe from Great Wolf Lodge about his life journey. Michael details his process for tapping into how to create value with your content for your audience and why social media today is a test & learn environment.
Listen to this podcast episode and discover why people share posts from brands on social media.
Why is it important to look at data? How to measure success in social media today?
We spoke with Stephanie Ramirez, Senior Social Media Strategist Lead at Lyft about the importance of social media analytics and insights, and how to create content based on data. Stephanie shared her personal story on challenges and struggles she faced over the years to become a leader and an inspiration for her team.
Listen to this podcast episode and discover why and how data can produce a shift into your content strategy.
In this episode of ‘The Life of a Social Media Manager’ Podcast, our wonderful guest, Karlyn, who is the founder of Oh Snap! Social Media Agency, will talk about how she started her career, and will give some great insights on her campaigns and work.
Find out how Karlyn’s career started and how she ended up opening her own agency, why she calls herself ‘an endless bucket of creative ideas’ and how a day in her life looks like.
Karlyn didn’t fail to give us the best advice on Social Media, and on managing a successful campaign. She also explained why she believes that social media shouldn't be perfect, which we couldn’t agree more!
In today's episode, Ali Spillane will share with us the most successful social media campaign she created, how she manages client relationships, where she finds inspiration for her content strategy, and more.
The Two Lauras are experienced social media managers, and founders of a community of thousands of freelance social media managers – so the two amazing girls know what it takes to kickstart this career.
Listen to this podcast episode and learn skills, knowledge and resources you need to so you can enjoy a reliable and consistent income and not only.
Ravi Shukle is a Social Media Marketing Expert with 10 years of experience helping clients get results using social media. He is also the Country Manager for UK and Ireland at Agorapulse.
He has experience creating tailored social media strategies to help clients achieve their goals, managing clients' social media accounts, workshops, and ads.
In today's episode, you'll learn the difference between working as a freelance social media manager and in-house for a brand, the steps of setting up a social media campaign, tips on increasing brand awareness on social media, and more.
Jason Goff is the Social Media Manager at Social Media Examiner and has more than 10 years of experience in social media, strategy, podcasting, and branding.
In today’s episode, Jason will share with us what a day in his life looks like, his tips on finding inspiration for cool content, why social media managers are reluctant to use TikTok, and more.
Anna Stoiloudi is a Social, Customer Engagement, and Care Manager at Philips. With a vast experience in social media, Anna shares her experience in the different social media positions she's been in.
She believes that media and creativity go hand-in-hand and stretches the importance of listening to the consumers to identify their needs and pain points.
She strongly believes that consumers should be placed at the center of each marketing strategy.
Discover her professional journey, what skills you need to follow this career, how the pandemic changed the social media strategy, how the Agile methodology is being used in marketing, and more in today's episode.
Corina Enache is a Social Media Expert who has worked at Samsung Electronics Romania for the last three years.
She has coordinated social media and omni-channels campaigns at all CDM levels and went deep into the marketing funnel, generated leads, and built customer journeys.
Despite the complexity of this field, she believes in simple but powerful things: the greatest goals can be achieved with perseverance and motivation, along with a strong team beside you.
Discover the key elements for an effective social media strategy and what it takes to be a good specialist in today's episode.
Today, you will meet Steve Rebeiro, the social media manager at HBO Max. He has over five years of experience in social media, working for several agencies and companies.
We’ll learn what it’s like to work for one of the biggest pay television networks at the time, how to be present in the digital world as a social media manager, and how to use an extensive content library to create engaging social media posts.
Steve will walk us through how HBO Max puts out quality content that adds to the cultural conversations around the shows and movies we all love.
Olivia Messina is the Social Media and Community Manager at Oktopost, the B2B Social Engagement Suit. She heads Oktopost’s Employee advocacy program and hosts Behind the Post, a podcast for social media managers by social media managers.
She’s passionate about creating community, employee advocacy, and all things social! Before her career in social media marketing, she previously worked as an elementary school teacher.
Today you will meet Emma Hanevelt - the Community Manager at Grammarly.
She started working in social media marketing in 2015 for a sightseeing company in Vancouver. Emma's transition into community management began at Grammarly. She discovered her love of interacting with Grammarly's users on their social channels and is looking to build out other communities at Grammarly in 2022.
Today you will meet Parisa Pourhabib.Parisa is the Senior Social Media Manager at Grammarly and leads their global organic social strategy.
Prior to her 3 years at Grammarly, Parisa worked in social at Adobe and CreativeLive, and before that—she was an actress in LA!
She uses her background in performance and storytelling to build authentic connections with audiences on social and develop content that educates, empowers, and entertains.
She’s currently building out the first social team at Grammarly (hiring plug!) and is excited for what 2022 has in store!
Today you will discover an incredible social media lover.
Agata Pavlac is a Content Creator, Social Media Manager, Livestream producer, and co-founder of Cruz Creative Media.
Her favorite type of content is video, which she believes is the key to success on Social Media.
At Cruz Creative Media, she works with international brand personalities in a demanding, fast-paced environment, delivering content around the world.
My guest for today is Jacky Barker.
Jacky is a Social Media Lead at Canva looking after the B2B and Employer Brand strategy.
Over the past 3 years, she set up and scaled the global social media and community team at Canva.
She has 7 years of experience in digital and social media, having worked across a range of consumer and B2B brands in the UK and Australia.
My guest for today is Lyndsay McGregor, a former journalist turned marketer, currently working at Pinterest as their Content Marketing Manager in EMEA and focused on all things B2B.
She was born in the USA, grew up in Ireland, and moved back and forth between both countries. She spent several years working as an editor for New York City-based B2B fashion publications: her last editorial job was the senior editor of Sourcing Journal; before that, she was senior and social media editor of Footwear Plus and Earnshaw's.
She moved from journalism into marketing in 2017; she writes everything from website copy to white papers to webinar scripts. I live in Dublin.
Today’s episode is all about finding inspiration for social media content strategies and educating audiences in fun and creative ways.
My guest for today is Andreea Mehedin, the social media manager at Creatopy. She is a social media and communication specialist enthusiast with a four-year social media and PR background.
She is open-minded, fun, sassy, courageous, and in love with the human mind. She likes to try new things, cook, slow summer mornings, and margaritas.
Julie Riley is the social media manager for StreamYard.
She began working in digital marketing in 2007 for a Harley-Davidson dealer and has worked in many aspects of digital marketing since that time. She has worked for an agency, worked with Social Media Examiner, and owned an agency in Wichita before joining the StreamYard team in 2020.
Discover how you can succeed in your business and level up your live streams in today's podcast episode.
Today’s episode is all about passion for community management. My guest for today is Melissa Francois, the global social media and international content manager at Zoom, who is currently based in London. Before her current job, she worked in social media at SurveyMonkey in the United States and Ireland. She is passionate about all things tech, community, and obviously social media! Let’s learn more about communities and how to keep them hooked!
Today's session is all about social media with a touch layer of engaging users through content.
My guest for today is Corina Bordeianu - global social media marketing manager at Booking.com
She has over 10 years of experience in communication, especially in digital communication and social media.
Corina believes in the power of timing up, being flexible, transparent and listening to each other.
Let's learn more about social media!
What to listen for:
- [0:00] Introduction
- [1:14] How did you start your career?
- [4:40] Day-to-day schedule
- [7:36] What skills do you need to develop as a social media manager?
- [10:57] How can you stay informed about new social media features and the latest trends?
- [13:09] How can we keep the community engaged?
- [20:00] The steps behind building a successful social media campaign
- [24:31] One of the most important campaigns you did at Booking.com
- [29:47] What are the most important lessons you've learned in your career?
- [31:30] What's your guilty pleasure when it comes to social media platforms?
- [34:10] If you could teach me 3 things about being a social media manager, what would you teach me.
We are continuing season 2 of the Insider Insights Podcast with Vanina Harel - Social Media Campaigns Manager at National Geographic.
She believes that the media has the power not only to inform and educate but also to create emotional connections and change behaviors.
**Let's discover the strategy behind National Geographic.
What to listen for:**
- [0:00] Introduction
- [1:20] How did you start your career?
- [2:09] Day-to-day schedule
- [3:18] What skills do you need to develop as a social media manager?
- [6:12] How did the pandemic change the social media strategy at National Geographic?
- [7:28] What are the most significant marketing challenges?
- [8:37] How do you manage to keep the community engaged?
- [10:10] The steps behind building a successful social media campaign
- [12:35] Where do you find inspiration
- [13:28] One of the most important campaigns you did at National Geographic
- [16:19] If you could teach me 3 things about managing social media campaigns, what would you teach me.
Vanina Harel
For a long time, I kept wondering if there is a social media manager formula for success or how other social media specialists are spending their time - do we share the same knowledge, or is there more?
Let me tell you that a social media manager can be a marketer, a strategist, a copywriter, an analyst, and a customer service - most of the time, all in one day. Managing all of these diverse responsibilities can be challenging at some point, but this is a career path of continual learning.
**Today you will meet Alexandra Reay - Global Social Media and Community Manager at Nestlé.
Social Media Manager at Nestlé.
Find out:**
- How did you start your career?
- What is Nestlé?
- What does your day-to-day schedule look like?
- What skills do you need for this career?
- How the pandemic changed the social media strategy for Nestlé?
- What's the most important lesson you've learned through your career?
- Can you tell me something about one of the most important campaigns on social media for Nestlé, which were the campaign results?
- If you could teach me three things about social media management, what would you teach me?
Nestlé on InstagramAlexandra on LinkedIn
Abigail Rogers is a Senior Social Media Manager for PUMA, managing their football global digital campaigns, content and strategy.
She has experience working across multiple countries and cultures with brands such as PUMA in Germany & Nike in Amsterdam and the digital powerhouse agency LOOP in Austria.
When not working, she loves to watch and play sports as well as traveling to explore new countries.”
Discover her journey, lessons learned, social media campaigns, what skills you need for this career, and more in today's episode.
**Social Media Manager at Puma.
Find out:**
- How did you start your career?
- What is Puma?
- What does your day-to-day schedule look like?
- What skills do you need for this career?
- How the pandemic changed the social media strategy for Puma?
- What's the most important lesson you've learned through your career?
- How do you manage to develop and expand a community?
- Can you tell me something about one of the most important campaigns on social media for Puma, which were the campaign results?
- If you could teach me three things about social media management, what would you teach me?
Puma on Instagram
Abigail RogersSocialinsiderMaria Ganta
Social marketing engages users, helps them get interested in products, drives quality leads and boosts online reputation.
Social media is not only about posting on Instagram, but about people, conversations and developing leads (and sales) from those relationships.
Meet Estela Alcaide - social media manager at Mango.
Her motto is: Social media is social. People are connecting, and that means brands need to engage too!
Discover her journey, what skills do you need for this career, how the pandemic change the social media strategy, how do you manage to develop and expand the community and more in today's episode.
**Social Media Manager at Mango
Find out:**
- How did you start your career?
- What does your day-to-day schedule look like?
- What skills do you need for this career?
- How would you describe Mango's social media strategy?
- Did pandemic change the social media strategy - how?
- How do you manage to develop and expand the community.?
- What are the most significant marketing challenges you have at Mango?
- Can you tell me something about one of the most important campaigns on social media, which were the campaign results? - in general, not things you can not share
- If you could teach me three things about social media management, what would you teach me?
Mango on Instagram
Estela AlcaideSocialinsiderMaria Ganta
Today is a special episode, in which I talk about Social Talks, Socialinsider's first online conference.Social Talks is a free virtual conference powered by Socialinsider. It is mainly dedicated to social media managers, but if you are a social media lover, I guarantee that you will enjoy it as well.
This event will not only cover social media marketing topics but will also include talks on client communication, ad strategy, and working with influencers to keep you at the top of your game.
It happens on June 22 and June 23; there will be two incredible days. We have 15 amazing speakers, experts who will share their experience, knowledge, strategies, and tactics with you.
We also have awesome sponsors: Wave.video, Creatopy, Easel.ly, StreamYard, and Socialinsider we will also offer some prizes for the participants.
⚡️⚡️ 2 Days ⚡️ ⚡️
⚡️⚡️ 4 Live talks ⚡️⚡️
⚡️⚡️ 15 Social media professionals ⚡️⚡️
Register here: https://socialinsider.heysummit.com/
In this episode, we will talk about content creators: what are they, skills and habits of a successful content creator, mistakes they should avoid, where you can find inspiration as a content creator, and more.
My guest for today - James Tucker.
James is a digital content creator, social media consultant, and highly experienced agile project manager.
He is now co-founder of Cruz Creative Media, a social media management agency currently working with international brand personalities in a demanding, fast-paced environment.
Let's meet James!
******Find out:
- How did you start your career?
- How would you describe yourself?
- Skills and habits a successful content creator must have
- Where to find inspiration as a content creator
- Most common mistakes content creators make
- Most important lessons you’ve learned over the years
- Favorite social media platform and why
- If you could teach me 3 things about content creation, what would you teach me?
- Future plans
**Resources and Mentions:
James on social media:*LinkedInInstagram ******
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Search engine optimization (SEO) is an effective way to attract consumers to your online platforms — if you use it right. SEO is constantly evolving, and staying on top of the latest updates can be a challenge.
Today we are going to find some secrets about SEO from - Andy Crestodina.
Andy is a co-founder and the Strategic Director of Orbit Media, an award-winning digital agency in Chicago.
Over the past 20 years, he has provided digital strategy to more than a thousand businesses. He is a top-rated speaker at national conferences, a writer for the biggest blogs, and the host of a tiny podcast.
Let's meet Andy and learn more about SEO.
Find out:
- How did you start your career?
- How would you describe yourself?
- How can companies large and small increase their SEO results using a content marketing strategy?
- How to rank number 1 in google in 2021?
- Mistakes brands make regarding their SEO strategy.
- Why are images so important?
- Are images impact PageSpeed scores?
- What are alt tags and alt text?
- Teach me 3 things about SEO.
- Future plans?
**Resources and Mentions:
Andy on social media
LinkedIn
Twitter
Socialinsider on social media**Facebook
Instagram
LinkedIn
Twitter
YouTube
Be sure to subscribe to our Data Geeks hub for more social media insights, studies and webinars on how to get started with Socialinsider ► https://www.socialinsider.io/data-geeks
In this episode, we will talk about Facebook Ads, so if you want to learn how to advertise on Facebook in 2021 - this episode is a must.
My guest for today - Chase Chappell
Chase is a serial entrepreneur, marketer, founder of Chappell Digital, and a wizard to make things happen for his clients.
Chase started in Facebook ads five years ago, when he founded Chappell Digital and developed a data-driven Facebook ads methodology that has consistently generated results month-after-month for his clients all across the world.
Find out:
- How did you start your career?
- Why Facebook Ads?
- How did you develop the marketing strategy that brought you Fortune 100 Clients
- What are the most essential aspects of Facebook Ads?
- Which type of Facebook Ads performs better?
- How to choose the right objective when placing a Facebook Ad?
- About the Facebook Ads limit
- Ingredients of a successful Facebook Ad campaign?
- Most common mistakes brands make regarding their Facebook Ads strategy?
- Number one trend that marketers should not miss in 2021
- If you could teach me 3 things about facebook ads, what would you teach me
**Resources and Mentions:
Chase on social media
LinkedIn
Twitter
Socialinsider on social media**Facebook
Instagram
LinkedIn
Twitter
YouTube
Be sure to subscribe to our Data Geeks hub for more social media insights, studies and webinars on how to get started with Socialinsider ► https://www.socialinsider.io/data-geeks
In this episode, we will talk about what companies should do to streamline their content marketing efforts, the main ingredients of a successful content marketing strategy, content mistakes we should avoid, and many exciting things.
My guest for today - Carlijn Postma
She is the founder of The Post, a content marketing agency with experts in strategy, creation, and optimization. Also, she is the author of "Content Marketing in 60 minutes"/"Beginner's Guide to Twitter for Business" and her last book "Binge Marketing, the best scenario to build your brand".
Let's meet Carlijn and discover some content marketing secrets.
Find out:
- How did you start your career?
- What’s the most essential aspect of your role?
- What should companies do to streamline their content marketing efforts?
- What are the most common mistakes companies make regarding their content marketing strategy?
- What are the main ingredients of a successful content marketing strategy in the B2B environment?
- What's the difference between a good content marketer and a perfect one? If any
- Should we repurpose content? Is this a good idea?
- What social media platforms do you recommend for B2B?
- What about B2C?
- What is the number one trend that marketers should not miss in 2021?
- If you could teach me 3 things about content marketing, what would you teach me?
- Future plans
**Resources and Mentions:
Carlijn on social media**
LinkedIn
Twitter
Carlijn Podcast Socialinsider on social mediaFacebook
Instagram
LinkedIn
Twitter
YouTube
Be sure to subscribe to our Data Geeks hub for more social media insights, studies and webinars on how to get started with Socialinsider ► https://www.socialinsider.io/data-geeks
In this episode, we'll learn about the power of brand strategy from Nicole Hatherly.
Nicole is a leading global brand, profile strategist, profile specialist, content and network expert, international keynote speaker, writer.
She has over 26 years of experience delivering award-winning brand, marketing, and content strategies for iconic and international brands and influential thought leaders.
Nicole will tell us how to define the brand strategy; she will explain what to consider when creating your brand strategy, translating your brand's identity into social media content and much more.
Find out:
- How did you start your career?
- What’s the most essential aspect of your role?
- How would you define a brand strategy?
- What are the fundamental components for any brand to be successful?
- What are the most common mistakes companies make regarding their brand strategy?
- Let's talk about budgets
- What brands should consider before starting a strategy, like creating the logo and choosing a brand image?
- How do you ensure that customers can recognize your brand on social media?
- Three things about creating a brand strategy
**Resources and Mentions:
Nicole on social media:**LinkedIn
Twitter
Instagram
Socialinsider on social mediaFacebook
Instagram
LinkedIn
Twitter
YouTube
Be sure to subscribe to our Data Geeks hub for more social media insights, studies and webinars on how to get started with Socialinsider ► https://www.socialinsider.io/data-geeks
From the outside, being a freelancer seems like the perfect career, right?
You are your boss, you can work from the cozy of your home, from a coffee shop, you can visit many lovely places and work at the same time.
Well, part of this story is real, but freelancing means more than just this.
In this episode, we'll learn about what life as a freelancer means, what skills you need to develop, stay motivated, get your first client, and more with Kate Talbot.
Kate is a Senior Forbes Contributor, freelance content marketer, an entrepreneur who helps businesses scale using social media, and the author of "Oh Snap" - the most general guide to all things Snapchat.
Freelancers, it's time to grab a notebook, your coffee, and let's start!
Find out:
- How did you start your career?
- First years as a freelancer
- Day-to-day schedule for a freelancer
- How to get your first client
- How you select the brands, you work with
- Favorite platform to promote a brand
- Favorite thing about freelancing
- Least favorite thing about freelancing
- Is freelance for everyone?
- How do you find the motivation to go on?
- Is TikTok a good place to promote as a freelancer?
- Three basic rules for increasing productivity as a freelancer
- Links to references
**Resources and Mentions:
Kate Talbot on social media:Facebook
Instagram
LinkedIn
Twitter
Newsletter
Socialinsider on social media**Facebook
Instagram
LinkedIn
Twitter
YouTube
Be sure to subscribe to our Data Geeks hub for more social media insights, studies and webinars on how to get started with Socialinsider ► https://www.socialinsider.io/data-geeks
In this episode, we'll talk about how to become a great community manager, what skills you need, and how someone can build a community around their brand on social media.
My guest for today - Dorien Morin-van Dam!
Since 2011 Dorien's been helping business owners worldwide to market their business on social media with great content ideas and strategies.
She is also responsible for nurturing two Facebook groups: Social Media Pro Connect and Social Media Managers.
Let's meet Dorien, the face behind the orange glasses, and learn how to become a great community manager in 2021.
Find out:
- How did you start your career?
- Lessons learned over the years
- The most essential aspect of this role
- How to handle negative reviews
- The best part of being a community manager
- Least favourite thing about being a community manager
- What is a Community Manager
- Skills you need to develop for this career
- Should we look at analytics
- Organic vs Paid
- Blueprint certification for ‘Community Manager'
- Three basic rules for building a community on social media
- Links to references
**Resources and Mentions:
Dorien Morin-van Dam on social media**
Facebook
Instagram
LinkedIn
Twitter
Social Media Manager Facebook group
Social Media Pro Connect Facebook group
Facebook Blueprint Certification
Socialinsider on social mediaFacebook
Instagram
LinkedIn
Twitter
YouTube
Be sure to subscribe to our Data Geeks hub for more social media insights, studies and webinars on how to get started with Socialinsider ► https://www.socialinsider.io/data-geeks
This episode will dive into how small businesses can use Instagram as a professional tool to grow a community.
Sue B. Zimmerman is THE Instagram expert and has helped hundreds of businesses along the way. Now, she’s joining us to help you get started on Instagram.
**We’ll touch on the advantages small businesses have on the platform, how to approach Instagram marketing, and some common mistakes you should avoid.
On this episode, you’ll learn:**
- What does this platform offer for brands, and why you should have an Instagram account
- What are the first 3 steps of getting started on Instagram
- The number 1 rule of juggling 5 Instagram neighbourhoods: Feed, Story, Live, IGTV, Reels
- How to use hashtags
What to listen for:
- [0:00] Let's meet Sue B. Zimmerman
- [1:36] How did she start her career
- [2:47] What does this platform offer that is missing from other social channels
- [4:06] How to get started on Instagram
- [5:18] Common mistakes should small businesses avoid on Instagram
- [7:10] Challenges on Instagram for small businesses that larger companies might not have
- [8:20] The difference between feed, stories, live, igtv and reels
- [10:30] What you should know about Instagram hashtags
- [13:15] Everything about Instagram Guide
- [16:13] Sue B. course Ready Set Gram
- [17:50] Top 3 important things about Instagram
- [18:24] Future plans
In this episode, we’ll uncover everything about influencer marketing, how and when it works, as well as how to create the perfect match between brands and influencers.
Here to help us is Katie Stoller, an Account Supervisor on Ketchum’s Influencer team, guiding influencer strategy and execution across Ketchum’s clients like Ikea and Alcon.
With nearly a decade of experience at PR agencies and companies - Ogilvy and Cision to name a few -, Katie counsels clients on how to effectively reach goals by working with the right influencers to tell compelling stories.
Katie will help us understand how brands should make the most out of influencer marketing, but also what influencers should consider before accepting brand deals.d, how to set campaign objectives, and how to ensure long-term relationships with clients.
Episode highlights
Resources and Mentions:
Katie’s site ► https://katiestoller.com/
Katie Stoller on social media
Ketchum on social media
Socialinsider on social media
We'll touch on:
- Meet Katie Stoller
- The beginning of Influencer Marketing
- What it means to be an Influencer marketing strategist
- Picking the right influencer
- What is Influencer marketing and what is it not
- What makes influencer marketing effective
- Main goals and KPIs of an influencer marketing campaign
- Selecting influencers who can become brand ambassadors
- Differences between influencers and brand ambassadors
- What brands should know before working with influencers
- Measure influencer marketing results
- When is an influencer campaign successful
- How influencers choose the brands they work with
Be sure to subscribe to our Data Geeks hub for more social media insights, studies, and webinars on how to get started with Socialinsider ► https://www.socialinsider.io/data-geeks
In this episode, we'll talk about LinkedIn - one of the most important B2B social media platforms. From my perspective, there is no better person to talk to about this platform than Dr. Natalia Wiechowski.
She is a LinkedIn trainer, personal branding expert, keynote speaker, and the Middle East's leading edutainer. Also, she's the author of "Personal Branding with LinkedIn."
Years ago, she quit her job and started a new journey. She went on a sabbatical where she changed the way she thinks, talks, and day-to-day routine. That was the moment when she founded Think Natalia.
Let's discover the person behind thinknatalia.com and some LinkedIn "secrets."
Find out:
- How did you start your career?
- How was to say, "I quit."
- Why LinkedIn
- The most essential aspect of your role
- What is personal branding?
- The benefits of personal branding for individuals
- The benefits of personal branding for companies
- Grow our LinkedIn connections as a person
- Grow your LinkedIn following as a brand
- How often should we post on LinkedIn?
- LinkedIn Stories - how to increase engagement
- Type of content to share on LinkedIn Stories
- Future plans
Resources and Mentions:
Dr. Natalia Wiechowski on social media:
YouTube
Personal Branding with LinkedIn
thinknatalia.com
Handbook - Your Guide to Stories
Socialinsider on social media
YouTube
Be sure to subscribe to our Data Geeks hub for more social media insights, studies and webinars on how to get started with Socialinsider ► https://www.socialinsider.io/data-geeks
In this episode, we’ll dive into what it means to handle social media marketing for brands within the business to business segment versus brands that operate as business to community.
Mohamed El Daly is here to share with us how to approach these two segments, how to communicate with each type of audience, and how different should the creative process be.
We’ll talk about his experience as a Social Media Director at Create Media Group, best social media strategies for B2B vs B2C, how to juggle social media audiences, and how to understand and connect with audiences.
We'll discuss:
- Starting to work in social media
- What it means to be a social media director
- The one skill that a social media director must have
- What it takes to create successful social media campaigns
- B2B vs B2C: common social media mistakes
- Differences and goals in B2B vs B2C social media
- B2B vs B2C objectives
- Tips on how to successfully get to know a brand's audience
- Agency pitches for B2B and B2C clients
- Results and benchmarks on a B2C vs a B2B company
- Content done right: examples of B2B and B2C accounts
- Best B2B social platform after LinkedIn
- B2B and B2C brands on TikTok
Episode highlights and transcript ►https://www.socialinsider.io/blog/insights-b2b-vs-b2c/
Resources and Mentions:
Mohamed El Daly on social media
Create Media on social media
Mentioned brand accounts
- General Electric
- Mailchimp
- World Economic Forum
- National Geographic
Other podcasts:
Campaigns and Social Media in a Top-Tier Agency [Podcast]
TikTok's Views and Plans on TikTok Marketing [Podcast]
Be sure to subscribe to our Data Geeks hub for more social media insights, studies, and webinars on how to get started with Socialinsider ► https://www.socialinsider.io/data-geeks**
STAY TUNED:
Socialinsider:
In this episode, we’ll have a deep dive into TikTok marketing, with Laura Savu, Global Community Manager at Tik Tok
Laura has been juggling marketing and social media since 2012. She’s worked for some big brands such as Coca-Cola or Phillip Morris but has also had the agency perspective while at MullenLowe.
For the past year, she’s taken on the challenge of being a Global Community Manager at TikTok - the rising star among social media platforms.
Throughout it all, social media has been her first language, while strategy, planning, and influencer marketing made up her playground.
She’ll touch on future plans for the TikTok platform and they’re planning to make it a successful channel for brands, all based on the principle of native, natural content that is in line with the brand voice.
Find out:
- How she started her career
- From client service to creative to client
- Working in an agency vs. working on the client-side
- What it means to be a Global Community Manager at TikTok
- Plans and strategies of growing TikTok markets
- Why are brands still rather reluctant to use TikTok?
- Who uses TikTok: brands and audiences
- What TikTok has and other platforms don’t
- TikTok engagement and reach
- What brands should know before joining TikTok
- TikTok for business: Why create a business account
- Tips for starting TikTok marketing campaigns
Resources and Mentions:
Laura on social media
- TikTok
TikTok on social media
- TikTok
Socialinsider on social media
Be sure to subscribe to our Data Geeks hub for more social media insights, studies and webinars on how to get started with Socialinsider ► https://www.socialinsider.io/data-geeks
In this episode, we’ll get a sneak peek into what it means to work for one of the most successful advertising agencies in the world: Ogilvy New York.
Ebrahim Shakir, Associate Strategy Director at Ogilvy New York, is here to share with us what he learned in his decade-old career in marketing and advertising, half of which was spent in the Ogilvy offices.
We’ll talk about his career path, social media best strategies, tightening relationships with clients, and successful campaigns.
Here's a breakdown:
- Meet Ebrahim Shakir
- Start of an advertising career
- The big leap from a company, from the startup world into a big agency
- The move to Ogilvy New York
- Adjusting to a different market: similarities
- Working in an agency versus working on the client-side: main differences, advantages, disadvantages
- Creating a successful social media campaign
- Successful campaigns beyond metrics
- Social media pet peeves
- Adjusting to unforeseen events in social media
- Explaining the need to invest in social media
- Improving the client-agency relationship
Resources and Mentions:
Ebrahim on social media
Ogilvy on social media
Socialinsider on social media
Mentioned campaigns
- Ogilvy’s whitepaper on what coronavirus means for brands on social media
- Ogilvy’s LGBT support with 'This coke is a Fanta'
- Anthem against domestic abuse sung on stadium
- Nissan’s support during Coronavirus
- Colin Kaepernick Nike ad
Be sure to subscribe to our Data Geeks hub for more social media insights, studies and webinars on how to get started with Socialinsider ►
In this episode, I’ll kick off the podcast with our lovely marketing coordinator, Maria Ganta.
We’ll be discussing the lessons learned from “Life of a social media manager”, a free e-book in which 25 social media professionals explain what this title means to them.
We’ll talk about how this ebook came to be, what the experts brought to the table, and what it actually means to work as a social media manager. Also, you’ll learn how to integrate other marketing strategies and assets into social media.
Find out:
- Life of a Social Media Manager - the beginning
- What social media experts to follow
- How long does it take to write an e-book?
- How it brings added value
- How do you find social media experts that want to contribute?
Resources and Mentions:
Maria Ganta:
Socialinsider :
Mentions:
Sue Zimmerman
Natalia Wiechowski
Matt Navarra
Mary Smith
Andy Crestodina
Content Chemistry: The Illustrated Handbook for Content Marketing
Be sure to subscribe to our Data Geeks hub for more social media insights, studies and webinars on how to get started with Socialinsider ► https://www.socialinsider.io/data-geeks
